Restoration Pros Unplugged

The Fundability Fix with Paul Childers: Build a Restoration Business Lenders Actually Want to Back

Fri, 10 Apr 2026 08:00:00 -0700

You're landing jobs. Revenue is climbing. But somehow, cash is always tight — and when you need financing to grow, the doors keep closing.

You're not alone. And the problem probably isn't your sales numbers.

In this episode of Restoration Pros Unplugged, Clinton James sits down with Paul Childers of Blue Sky Biz Solutions to expose the financial blind spot that quietly strangles growth for restoration companies doing $1M, $3M, even $5M or more: the business structure behind the revenue.

Paul has seen it firsthand — restoration owners who are great at the work but running a multi-million dollar operation on a financial foundation that looks like a startup to any lender. The result? Personal credit taking on business risk, funding falling through at the worst moments, and growth that stalls right when it should be accelerating.

In this conversation, Clinton and Paul break down exactly how lenders evaluate restoration companies, what makes a business fundable versus a liability, and the practical steps owners can take right now to change the picture — without waiting until the next cash crunch hits.

In this episode:
- Why strong revenue doesn't guarantee financial health — and what actually does
- How your personal credit silently becomes collateral for business decisions
- What lenders look at beyond your bank statements
- The financial structure mistakes most restoration owners don't catch until it's too late
- How to build a business that can access capital on its own terms

If you've ever felt like your company is growing and struggling at the same time, this episode will change how you think about the business behind the work.

Want to connect with Paul and the team at Blue Sky Biz Solutions?
Book a call with Paul here:
https://blueskybizsolutions.com/

Want more high-quality restoration leads that turn into onsite visits and jobs?
Book a discovery call with Water Restoration Marketing:
https://waterrestorationmarketing.com/discovery-call/

From Disney to Mold Remediation: Engineering 5-Star Service in a 1-Star Moment with Vance Morris

Fri, 03 Apr 2026 09:00:00 -0700

What if your restoration company could deliver a Disney-level experience—even on a customer’s worst day?

In this episode of Restoration Pros Unplugged, Clinton James sits down with Vance Morris, former Disney leader, founder of Deliver Service Now, and owner of Maryland Mold Busters—to break down how service-based businesses can transform customer experience into their ultimate competitive advantage.

From systemizing service delivery to creating “wow moments” in high-stress situations like water damage and mold remediation, Vance shares practical strategies that restoration business owners can implement immediately to drive referrals, increase pricing power, and scale sustainably.

Key Takeaways:
- Why customer experience—not price—is your biggest differentiator in a crowded restoration market

- How to map and optimize your customer journey from first call to job completion

- The power of anticipatory service and building trust within the first 10 minutes onsite

- Simple systems to increase reviews, referrals, and repeat business

- Why answering the phone live could be the highest ROI move you make this year

- How to scale your business with systems—not more chaos

- If you’re a restoration or home service business owner looking to grow beyond $1M–$3M and stand out in a sea of sameness, this episode is a must-listen.

Learn more about how Deliver Service Now can help your restoration company grow?

https://deliverservicenow.com/

Looking to generate more high-quality leads that turn into onsite visits and jobs?

Book a discovery call with the Water Restoration Marketing team:
https://waterrestorationmarketing.com/discovery-call/

Building a Restoration Business That Runs Without You with Toby Clem of Restoration Advisers

Fri, 27 Mar 2026 16:00:00 -0700

Most restoration companies don’t struggle to find work—they struggle to build a business that doesn’t depend entirely on the owner.

In this episode of Restoration Pros Unplugged, Clinton James sits down with Toby Clem of Restoration Advisers to unpack why so many restoration companies hit a growth ceiling—and what it actually takes to scale beyond it.

From the “owner bottleneck” problem to building leadership teams that can truly operate independently, Toby shares hard-earned insights from working with restoration companies across multiple growth stages.

If you’ve ever felt trapped in your business, constantly putting out fires, or unable to step away without everything slowing down—this episode will hit home.

Key Takeaways:

The warning signs that your business is too dependent on you as the owner
Why most restoration companies stall in the $2M–$5M range
How to build a leadership team that owns outcomes (not just tasks)
The critical KPIs every restoration company should track weekly
Why weekly leadership meetings are a game-changer for growth and accountability
How to shift from working in the business to leading it as a CEO

If you’re ready to turn your restoration company into a scalable, sellable asset—not a full-time burden—this is a must-listen.

Connect with Toby and the team at Restoration Advisers
https://restorationadvisers.com/

Looking to generate more high-quality leads that turn into onsite visits and jobs?
Book a discovery call with the Water Restoration Marketing team:
https://waterrestorationmarketing.com/discovery-call/

Stop Doing Everything: The Leadership Shift That Scales Restoration Companies

Fri, 20 Mar 2026 11:00:00 -0700

In this episode of Restoration Pros Unplugged, Clinton James sits down with Erik Peterson, General Manager of Arko Restoration, to unpack a game-changing leadership exercise that’s helping restoration companies break through growth ceilings.

If you’ve ever felt like your business can’t run without you… this episode is going to hit home.

Erik shares how a simple but powerful task audit categorizing everything you do into Core, Supportable, Delegatable, and Automatable completely changed how he views his role as a leader. The result? More clarity, fewer bottlenecks, and a path toward scalable growth.

They dive into:

Why most restoration owners are stuck working in the business instead of on it
The hidden time leaks killing your productivity
How control (and ego) quietly limit your company’s growth
Practical ways to delegate without losing quality or control
The real reason your team keeps coming to you for answers

This isn’t theory! It’s real-world insight from a multi 7-figure restoration company navigating growth, team structure, and operational chaos.

If you're trying to scale from $1M to $5M… or $5M to $10M+, this episode will give you a clear starting point.

Your challenge after listening: List every task you do this week—and ask yourself, should I even be doing this?

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Want to grow your restoration brand and generate more water jobs with expert marketing?
Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

From Feast-or-Famine to Predictable Profit: The Database Strategy Most Restorers Ignore

Fri, 20 Feb 2026 10:00:00 -0800

Most restoration companies are sitting on thousands of past customers and doing absolutely nothing with them.

In this episode, Clinton sits down with Alex Nghiem, Chief Revenue Officer at Epic180, to break down a simple but powerful idea:

Your CRM is either a gold mine or a graveyard.

If you’ve been in business for 5+ years, you already have a built-in revenue source. Past water losses. Mold jobs. Fire cleanups. Carpet cleaning. Duct cleaning. Crawlspace work. These customers already trust you.

So why aren’t you marketing to them?

Alex explains:

Why most restoration CRMs are full of untapped revenue
How to turn non-emergency services into consistent cash flow
The real cost of responding 10 minutes too late to a new lead
The difference between speed-to-lead and speed-to-conversation
How AI can handle follow-up without adding staff
How some companies are generating 5–6 figures from their existing database

If you’re tired of feast-or-famine revenue…
If you want more predictable cash flow…
If you’d rather monetize relationships you’ve already built instead of constantly chasing new leads…

This episode will change how you look at your customer database forever.

Listen in and learn how to turn your existing contacts into your own internal revenue engine.

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Want to see how Epic180 can help your restoration company grow?
Get a free gift here:
https://epic180.com/gift

From $700K to $2.8M How John Gabriele Scaled and Expanded the Right Way

Fri, 13 Feb 2026 07:00:00 -0800

What does it really take to scale a restoration business and expand into a new market without making expensive mistakes?

In this episode of Restoration Pros Unplugged, Clinton James sits down with John Gabriele, owner of 911 Restoration of Des Moines and 1 Tom Plumber of Des Moines, to break down how he grew his company from under one million dollars to nearly three million and why he is now expanding into a second market.

John shares real lessons from the trenches, including why coaching played a major role in his growth, how focusing on the right services improved margins, and what he actually looks for before opening a new location. He also explains how adding emergency plumbing changed his cash flow and created more restoration opportunities without relying on overpriced referrals.

If you are a restoration owner thinking about scaling, adding services, or expanding into a new city, this episode will help you think more clearly about growth and avoid common mistakes.

In this episode, you will learn

• What to think through before opening a second restoration location
• Why profit margins matter more than total revenue
• How coaching and systems help owners scale faster
• When reconstruction makes sense and when it becomes a drag on profit
• How plumbing can drive more restoration jobs and steady cash flow

This is a practical, no fluff conversation for restoration company owners who want to grow profitably, not just get bigger.

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How Contractors Actually Scale: Systems, Trust & Marketing | Clinton James & Paul Sanneman

Fri, 06 Feb 2026 07:00:00 -0800

Real growth in the trades doesn’t come from chasing trends or jumping on the latest tactic. It comes from systems, strategy, and partnering with people who understand how contractors actually operate.

In this episode, Clinton James — CMO of Water Restoration Marketing and host of Restoration Pros Unplugged — joins Paul Sanneman, founder of Contractor Staffing Source, for a powerful crossover conversation on what truly drives sustainable growth for home service businesses.

While Clinton works exclusively with restoration companies, the insights in this episode apply to plumbing, HVAC, roofing, remodeling, and any service-based business owner serious about scaling profitably.

You’ll hear Clinton break down:

- Why niche expertise matters more than ever in today’s crowded market

- How trust signals impact Google rankings, LSAs, and AI-driven search results

- The difference between activity and strategy in contractor marketing

- Why systems always outperform hustle

- How marketing, hiring, and operations must work together to scale

- What contractors must adapt now to stay competitive in the next 3–5 years

This episode is packed with real-world experience, data-backed insights, and practical guidance for contractors who want clarity instead of chaos — and growth that actually lasts.

Whether you’re struggling with lead quality, staffing, or long-term positioning, this conversation will help you rethink how you build your business.

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Want more high-quality restoration leads that turn into onsite visits and jobs?

Book a discovery call with Water Restoration Marketing:
https://waterrestorationmarketing.com/discovery-call/

Storm Surges, Freezes, and Missed Jobs: How AI Is Saving Restorers Thousands

Fri, 30 Jan 2026 08:00:00 -0800

Missed calls, slow follow-up, and storm surges can quietly kill your revenue.

In this episode of Restoration Pros Unplugged, Clinton James sits down with Nick D’Urbano, Co-Founder and CRO of Distance, to break down how restoration companies are using AI to capture more leads, handle overflow calls, and generate more jobs — without replacing their people.

Nick walks through real-world use cases for:

AI Voice to handle overflow and after-hours calls during storm surges
AI Chat to convert website visitors, Facebook leads, and form fills faster
AI Outbound to win back lost leads, collect reviews, and stay in front of commercial prospects

They also discuss why AI works best as a backup and multiplier for your intake team — especially when phones are ringing nonstop during freezes, floods, and major weather events.

Want to see how Distance works for your restoration company?
Book a demo directly with Nick here:
https://meetings.hubspot.com/nickdurbano/demo

Restoration Pros Rewind 2025: The Best of the Year | Christmas Special

Thu, 25 Dec 2025 16:00:00 -0800

This isn’t just a recap, it’s a celebration of the moments that made Restoration Pros Unplugged the go-to podcast for growth-minded restoration entrepreneurs.

In this special Rewind episode, we look back at the top interviews, biggest takeaways, and most replayed clips from our most impactful conversations. From leadership breakthroughs to sales strategies, hiring systems to franchise growth these are the insights that moved the industry forward in a big way.

You’ll hear from:

- Our most listened-to and watched guests
- High-impact advice from top operators and thought leaders
- The episodes that restoration pros couldn’t stop talking about

Whether you’re a longtime listener or new to the show, this rewind is packed with energy, value, and a reminder of just how far we’ve come.

Thank you for tuning in, growing with us, and helping us build a community of restoration leaders who do things differently.

From our team to yours:
Merry Christmas, Happy Holidays, and a game-changing New Year ahead.

—

Ready to grow your restoration brand and generate more high-quality water jobs?

Book your free strategy session with the Water Restoration Marketing team:
https://www.waterrestorationmarketing.com/discovery-call/

A White-Collar Approach to a Blue-Collar Industry: Phil DePaul’s Leadership Playbook

Tue, 09 Dec 2025 10:00:00 -0800

In this episode of Restoration Pros Unplugged, Clinton sits down with Phil DePaul, the powerhouse owner behind United Water Restoration Group Long Island and 1-Tom-Plumber Long Island. Known for his bold “BoomZeal” leadership style, Phil breaks down how he built two thriving service brands by bringing a white-collar approach to a blue-collar industry and why professionalism, extreme ownership, and clean presentation are non-negotiable in today’s restoration and plumbing world.

Phil shares his journey from plumbing distribution, to disaster recovery, to becoming one of the top franchise operators in the country. He opens up about the early struggles, the lessons learned scaling two service companies, and why franchising gave him the speed, support, and collaboration needed to grow in one of the most saturated restoration markets in America.

If you're a restoration owner looking to:

- Improve your team’s professionalism

- Strengthen communication with homeowners and property owners

- Raise your operational standards

- Break through your current revenue ceiling

…this conversation delivers the mindset, systems, and leadership frameworks you need to level up.

Packed with real stories, actionable insights, and Phil’s signature high-energy philosophy, this is an episode every restoration entrepreneur should hear.

Connect with Phil:
https://boomzeal.com/
https://www.linkedin.com/in/pdepaul/
https://www.facebook.com/picomang

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Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://waterrestorationmarketing.com/discovery-call/

How AI and Offshore Talent Are Reshaping Restoration Staffing with Paul Sanneman

Tue, 02 Dec 2025 12:00:00 -0800

Struggling to find and keep good people in your restoration business? You’re not alone.

In this episode of Restoration Pros Unplugged, host Clinton James (CMO, Water Restoration Marketing) sits down with Paul Sanneman, founder of Contractor Staffing Source, to talk about why the “labor shortage” in restoration is often a self-created problem and what you can do about it.

Paul breaks down the biggest hiring myths holding contractors back, like:

- Only recruiting when you “need someone”

- Thinking employees are “too expensive”

- Trying to DIY recruiting without a real system

He then walks through a simple, repeatable hiring process: writing strong job ads (with the help of AI), posting them everywhere, speed-to-lead on applicants, detailed assessments, video interviews, background checks, and proper onboarding that makes new hires say, “I made the right move.”

Clinton and Paul also dig into how AI and offshore talent are changing the game for restoration companies. You’ll hear how owners are using remote team members for roles like admin, estimating, job costing, and marketing often at a fraction of the cost without sacrificing quality or communication.

If you’re a restoration owner tired of starting from scratch every time you need to hire, this episode will show you how to build a steady pipeline of qualified candidates and treat recruiting like marketing: ongoing, systemized, and budgeted.

Visit: https://contractorstaffingsource.com/

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Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

Real-World Scaling: How WonderBuilt’s Raul Gonzalez Is Growing Faster Using LiveSwitch + AI

Tue, 25 Nov 2025 08:00:00 -0800

AI is changing the way restoration companies operate, and WonderBuilt Restoration is already putting it to work. In this episode of Restoration Pros Unplugged, Clinton James talks with Raul Gonzalez, owner of WonderBuilt in Tucson, AZ, about how AI tools and remote oversight are helping him streamline operations as the company grows.

Raul explains how he listened to our interview with James Hatfield from LiveSwitch, signed up right away, and quickly found real use cases like faster mold evaluations using AI-generated scopes, better contents planning through data-driven insights, and live remote support for technicians on complex jobs.

Alongside the tech discussion, Raul breaks down what’s currently working in his marketing, the challenges he’s faced while scaling, and the operational bottlenecks he’s been working to eliminate.

By the end, you’ll hear how WonderBuilt is using AI and improved documentation workflows to train faster, estimate more accurately, and create a more efficient operation without adding unnecessary overhead.

Want to see how LiveSwitch can streamline your restoration operations? Book a live demo using my link here:
https://join.liveswitch.com/9o7u9222eyk4

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Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

Leadership Wake-Up Call: How Restoration Owners Can Build Stronger Teams

Tue, 18 Nov 2025 08:00:00 -0800

In this episode of Restoration Pros Unplugged, Clinton James sits down with Claire Carreras an entrepreneur known for taking broken home-service teams and turning them into high-performing operations. Claire shares her unusual path into restoration, her experiences at Paul Davis and Servpro, and the leadership lessons she learned while rebuilding departments, launching new service divisions, and now running 1-Tom-Plumber Austin.

Claire breaks down her simple 3-part method for fixing struggling restoration companies:

- People: understanding who’s on your team, what motivates them, and who fits where.

- Process: reviewing what’s working, what’s broken, and what needs to change.

- Execution: setting expectations, building consistency, and holding everyone accountable.

She also talks about making great hires, spotting bad ones fast, getting out of day-to-day operations, and shifting from manager to true owner.

If you’re a restoration business owner who knows your team could perform better, this conversation will help you understand where to start and how to lead in a way that actually moves the business forward.

Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

Pricing Mistakes That Kill Restoration Profit and How to Fix Them with Ben Justesen

Fri, 07 Nov 2025 13:00:00 -0800

In this episode of Restoration Pros Unplugged, Clinton sits down with Ben Justesen, one of the restoration industry’s top minds in estimating and pricing strategy. Ben’s journey, from growing his family’s company, Just Right Cleaning & Construction (JRCC), into an award-winning restoration firm to leading national training programs and now shaping technology at DocuSketch offers lessons every contractor can use.

Ben breaks down the biggest mistakes he sees in estimating and pricing, explains the difference between markup and margin (and why most contractors get it wrong), and shares practical advice for protecting your profits on every job. You’ll hear how better documentation, smarter use of tech, and a disciplined approach to estimating can transform your bottom line.

Whether you’re a small operator trying to tighten up your numbers or a larger firm looking to scale profitably, this conversation is packed with insights that can change the way you run your business.

Get more educational content from Ben and the team at DocuSketch:
https://www.docusketch.com/estimate-accelerator
https://e3drying.com/docusketch-estimating-master-class/

Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

See the Job Before You Roll: How LiveSwitch video streaming is Transforming Restoration

Fri, 31 Oct 2025 10:00:00 -0700

When every minute counts in restoration, getting eyes on the loss fast can make or break a job. In this episode of Restoration Pros Unplugged, Clinton James sits down with James Hatfield, CRO of LiveSwitch, to explore how simple, app-free video links are transforming how restoration companies handle intake, documentation, and customer communication.

James shares how LiveSwitch—originally built for 911 dispatch and live sports—now helps restoration teams see the job before they roll a truck, build instant trust with customers, and cut hours off every claim.

You’ll learn how leading restoration companies are using QR codes for emergency response, live video for better estimates, and recorded walkthroughs for training and accountability—all without downloading an app.

Whether you run a small team or a multi-location operation, this conversation will show you how to:

- Speed up intake calls with “remote eyes on the loss”

- Improve documentation and win more carrier approvals

- Train your team with real-world video examples

- Turn every jobsite into a marketing and retention opportunity

If you want your company to respond faster, look more professional, and build lasting customer trust—this episode is a must-listen.

Learn more about LiveSwitch:
- https://www.liveswitch.com/industry/restoration-services/
- https://www.linkedin.com/company/liveswitch-inc
- https://www.facebook.com/liveswitchinc/

Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

From Franchise Rookie to Industry Coach: A Restoration Journey with Scott Miller of The Growth League

Fri, 24 Oct 2025 15:00:00 -0700

In this episode of Restoration Pros Unplugged, host Clinton James sits down with Scott Miller, founder of The Growth League, to unpack his incredible journey from rookie franchisee to independent restoration owner and now successful business coach.

Scott shares how he built a top-performing restoration business, scaled it, and sold it, all while learning the hard lessons that most owners don’t figure out until it’s too late.

You’ll learn:

- The financial blind spots that keep owners from true profitability

- How to motivate your team with performance-based pay and shared goals

- Why today’s restoration market demands in-home sales training and strong intake calls

- The top mistakes that kill business value before an owner tries to sell

Whether you’re running a franchise, operating independently, or thinking about an exit, this episode is a goldmine of real-world wisdom for restoration entrepreneurs.

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Learn more about The Growth League:

https://www.thegrowthleague.com/

https://www.linkedin.com/in/scottmiller1/

https://www.linkedin.com/company/the-growth-league/

https://www.youtube.com/@TheRestorationCoach

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AI Meets Restoration: How ERP Copilot is Revolutionizing Commercial Sales

Fri, 17 Oct 2025 08:00:00 -0700

In this episode of Restoration Pros Unplugged, Clinton James sits down with Jeff Carrier, Co-Founder and CEO of Restoration ERP, to talk about how restoration companies can use technology to win more commercial work and how the new ERP Copilot AI is changing the game.

Jeff breaks down how most restorers have handled commercial disaster planning in the past, why ERPs are key to landing “first call” commercial clients, and how his team built a platform that makes it simple and profitable.

You’ll also hear about ERP Copilot, the industry’s first AI-powered sales trainer and assistant built specifically for restoration professionals. From sales call analysis and role-playing objection handling to email sequencing and disaster plan coaching, ERP Copilot gives restorers 24/7 guidance on how to approach, pitch, and close commercial clients with confidence.

Whether you’re already offering ERPs or just starting to target commercial properties, this episode will show you how to use automation and AI to scale your restoration business, strengthen client relationships, and win more high-value contracts.

Learn more about Restoration ERP and ERP Copilot:
https://restorationerp.com

Restoration ERP LinkedIn
https://www.linkedin.com/company/restoration-erp/

Restoration ERP Youtube
https://www.youtube.com/channel/UCWTf0r9LXBoSPrg06PAj5Hg

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Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

The KPIs That Separate Struggling Restoration Companies from Scalable Ones

Fri, 10 Oct 2025 15:00:00 -0700

In this episode of Restoration Pros Unplugged, host Clinton James (CMO, Water Restoration Marketing) sits down with Chris Nordyke, President & Co-Owner of Floodlight Consulting Group, to unpack the sales and marketing KPIs that separate thriving restoration companies from those just getting by.

Pulled from a powerful live session hosted by WRM and Floodlight, this episode breaks down how to truly “know your numbers” and how tracking the right ones can help you scale smarter, convert more leads, and win more profitable jobs.

You’ll discover:
✅ The top KPIs that drive predictable growth and profitability
✅ How to align sales and marketing for better lead conversion
✅ The biggest lead management mistakes restoration owners make (and how to fix them)
✅ Why tracking performance builds accountability across your entire team
✅ Real-world examples of companies using data to scale faster and smarter

If you’ve ever wondered which numbers actually matter when it comes to growing your restoration business, this episode will give you the clarity and direction you need to take your next leap.

Featuring:
Clinton James – CMO, Water Restoration Marketing
Chris Nordyke – President & Co-Owner, Floodlight Consulting Group

📈 Learn More:
👉 Explore Sales Consulting and Leadership Training from Floodlight Consulting:
https://www.floodlightgrp.com/

👉 Schedule a Free Strategy Call with Water Restoration Marketing:
https://waterrestorationmarketing.com/

Hiring Right in Restoration: Proven Recruiting Tips with Mitchell Riley of OPS Staffing

Fri, 03 Oct 2025 09:00:00 -0700

Finding and keeping the right people can make or break a restoration business. In this episode of Restoration Pros Unplugged, host Clinton James sits down with Mitchell Riley, Recruiter and Partner at OPS Staffing, to unpack what works and what doesn’t when it comes to hiring in the restoration industry.

Mitchell shares practical recruiting strategies that restoration company owners can use right away, including:

- Low-cost, high-impact tactics like referral programs, local networking, and community outreach

- Where to find the right candidates for different roles from field staff to project managers to executives

- How to use technology and AI wisely without falling into common traps like fake resumes or fast-apply overload

- The candidate experience what makes top talent choose one company over another

- Critical mistakes to avoid when trying to build a strong team

Whether you’re struggling to fill positions or looking to upgrade your recruiting process, this episode is packed with insights to help you hire smarter, save time, and build a team that drives long-term growth.
Visit: https://www.opsstaffing.net/

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Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

Fast Cash for Slow Claims: A Lifeline for Restoration Business Owners

Fri, 26 Sep 2025 08:00:00 -0700

Cash flow is one of the biggest challenges restoration companies face. Insurance claims can take weeks or even months to pay out, leaving contractors scrambling to cover payroll, materials, and overhead. For many, this delay means turning down jobs, slowing growth, or dipping into personal funds just to stay afloat.

In this episode of Restoration Pros Unplugged, Clinton James sits down with Ilana Ben-Ezra, PhD, President of National Claims Funding, to reveal how restoration business owners can get paid upfront without waiting on the insurance company.

Ilana breaks down:

- Why delayed insurance payments can stall growth—or even sink a business

- How National Claims Funding’s Approved Scope Advance Program puts cash in your hands upfront

- Real examples of contractors who used this solution to take on more jobs and grow faster

- The simple, no-strings-attached process to start funding your invoices today

If you’ve ever felt the stress of waiting on insurance checks, this episode will show you how to take control of your cash flow, stay competitive, and focus on what matters most—growing your business and serving more customers.

Visit: https://natclaims.com

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Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

Winning More Commercial Restoration Jobs with BDRs and Online Authority

Fri, 12 Sep 2025 15:00:00 -0700

In this episode of Restoration Pros Unplugged, Clinton James (CMO, Water Restoration Marketing) sits down with Leah Hanlon (Franchise Sales & Business Development, 1-Tom-Plumber & Icon Property Rescue) to unpack exactly how restoration companies can land more commercial contracts in 2025.

If you’ve struggled to break into the commercial market or you’re ready to scale past residential feast-or-famine work, this conversation gives you the blueprint. Clinton and Leah walk through the traits of successful business development reps (BDRs), why professionalism and persistence win in commercial sales, and how your digital presence can make or break your outreach.

What You’ll Learn in This Episode:

How to hire and train BDRs that build real trust with commercial decision-makers
Proven sales practices that open doors and keep you top-of-mind
Why your website, Google Business Profile, and reviews are credibility checks you can’t ignore
How to feature your BDRs online and build social proof with past commercial work
The growth system that happens when sales and marketing work together

This isn’t theory it’s the exact playbook top restoration companies are using right now to win long-term, high-value commercial contracts.

Learn More About Adding a 1-Tom-Plumber Franchise with Leah:
https://www.1tpfranchise.com/water-restoration-marketing/

Want Personalized Help?
Schedule a Free Discovery Call with Clinton (Water Restoration Marketing):
https://waterrestorationmarketing.com/discovery-call/

From Documentation to Deal-Maker: DocuSketch Strategies for Restoration Growth

Fri, 05 Sep 2025 08:00:00 -0700

In this episode of Restoration Pros Unplugged, Clinton James sits down with Holly Baldwin, Senior Customer Success Manager at DocuSketch, to uncover how restoration companies can transform an advanced documentation tool into a powerful sales and marketing engine.

Holly shares her journey from her early days at Servpro to becoming a key leader at DocuSketch, where she now helps restoration professionals streamline operations, win more business, and deliver a true “white glove” customer experience.

Key topics covered in this episode:

Holly’s career path from Servpro to DocuSketch.
What DocuSketch really is and why it’s more than “just a documentation tool.”
The “no-cost pre-loss scan” strategy and why it’s a game-changer for winning prospects.
How restoration pros are using 360 tours and before/after portfolios to stand out from competitors.
Real-world examples of DocuSketch saving companies thousands in liability claims.
Overcoming objections like “we already sketch by hand.”
The “access deactivation” follow-up tactic that keeps you top-of-mind with property managers.
How to integrate DocuSketch with ERPs, marketing campaigns, and sales systems.
Why Holly believes in systems over goals for consistent sales success.

If you’ve ever thought DocuSketch was “just a documentation tool,” this episode will change the way you see it.

Visit: https://www.docusketch.com/

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Restoration, Innovation, and Education: A Conversation with Ben Jernigan

Fri, 29 Aug 2025 07:00:00 -0700

What does it take to move from working insurance claims to running one of Texas’ most trusted restoration companies while also launching a platform to educate the entire industry?

In this episode of Restoration Pros Unplugged, host Clinton James sits down with Ben Jernigan, owner of WTR Restoration and founder of DrMoisture.com, a new educational hub for homeowners, agents, and adjusters.

With over 18 years of experience in public adjusting, restoration, and disaster response, Ben shares his journey of rebuilding after Tropical Storm Allison, scaling WTR into a nationwide operation, and why he believes education is the next frontier for the industry.

Listeners will walk away with powerful lessons on business growth, leadership, and the future of restoration.

Key Topics Covered in This Episode:

The pivotal career moment after Tropical Storm Allison that led Ben into restoration work.
Transitioning from public adjuster to restoration owner—and the unexpected hurdles along the way.
Scaling WTR Restoration to handle over 50 major disaster events nationwide.
Technology’s role in improving efficiency and customer satisfaction (Matterport 3D, remote moisture tracking, Encircle, and more).
Core business values—how transparency and owner involvement set WTR apart.
Lessons from setbacks and surprising wins that shaped his leadership philosophy.
Introducing Dr. Moisture—an educational initiative for homeowners, adjusters, and agents.
Future of restoration—climate-driven disasters, tech innovations, and where the industry is heading next.
Rapid-fire insights—Ben’s daily routine, favorite tools, and one takeaway for listeners.

Tune in for an inspiring conversation that blends hands-on restoration experience with a vision for educating and empowering the next generation of professionals.
Visit: https://drmoisture.com/ Your trusted educator for water damage prevention, restoration knowledge, and peace of mind.

Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

From Restoration Powerhouse to Franchise Builder: Leah Hanlon’s Blueprint for Growth

Sat, 16 Aug 2025 03:00:00 -0700

In this episode of Restoration Pros Unplugged, host Clinton James sits down with Leah Hanlon, one of the nation’s top restoration sales leaders at Icon Property Rescue and now VP of Franchise Sales for 1-Tom-Plumber. Leah reveals how she’s helping entrepreneurs merge restoration and plumbing into unstoppable growth machines.

In this episode, you’ll discover:

Leah’s journey from dominating restoration sales to building a national franchise empire
How to use emergency plumbing as the ultimate “door-opener” for winning lucrative commercial accounts
The proven framework Leah teaches franchisees to generate restoration leads through plumbing services
Strategies for identifying and training top-performing Business Development Reps (BDRs)
Why 24/7 emergency service is a game-changer for commercial client relationships
The biggest opportunities right now for restoration pros looking to expand into commercial channels
Leah’s vision for the next 3–5 years in restoration and plumbing—and how you can position yourself to win

If you’re ready to unlock new revenue streams, scale your business, and learn from one of the best in the industry, this episode is your playbook for success.

Contact Leah Hanlon:-

https://www.1tpfranchise.com/

Leah@1tomplumber.com

Franchise email: Franchise@1tomplumber.com

Franchise sales number: 1-855-832-6866

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Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

The Floodlight Blueprint: Sales Leadership That Drives Restoration Growth

Fri, 08 Aug 2025 14:00:00 -0700

In this episode of Restoration Pros Unplugged, host Clinton James interviews Chris Nordyke, President and Co-founder of Floodlight Consulting Group, to unpack what it really takes to build and scale high-performing sales teams in the restoration industry.

With deep industry experience and a passion for business growth, Chris shares the foundational strategies behind Floodlight’s success and how their Fractional Sales Leadership model is transforming how restoration companies pursue and close profitable commercial work.

Key topics covered in this episode:

Chris’s journey from the field to leading one of the industry’s top consulting firms
The origin and mission behind Floodlight Consulting Group
The value of 1-on-1 custom consulting for restoration owners and leadership teams
What makes Floodlight’s Fractional Sales Management service a game-changer for companies wanting to grow without hiring full-time sales managers
How to build and lead sales teams that consistently land commercial restoration contracts
The most critical KPI’s every restoration company should be tracking to measure growth, accountability, and profitability
Insights into current industry challenges, future trends, and the move from hustle to strategic scalability
Why understanding and improving your company’s enterprise value is more important now than ever
Actionable takeaways restoration pros can implement immediately to gain clarity, momentum, and results

Whether you're a restoration veteran or a growth-focused business owner, this episode is packed with real strategies, data-backed insights, and expert perspective to elevate your operation.

Visit: floodlightgrp.com to learn more about consulting services, assessments, and training tools mentioned in the episode.

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Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

Restoration with Purpose: Amy Levine’s Journey with Bright Side Restoration

Fri, 01 Aug 2025 14:00:00 -0700

In this power-packed episode, Clinton James sits down with Amy Levine, owner of Bright Side Restoration, who built one of Long Island’s most respected restoration businesses from scratch.

Amy pulls back the curtain on her early challenges, how she scaled with purpose, and the systems that helped her stay sane in the chaos. Whether you're running a solo crew or managing a multi-location team, her journey delivers real-world lessons you can apply right now.

As a female leader in a traditionally male industry, Amy brings a fresh perspective on team culture, client relationships, and building a lasting brand in your local market. Her partnership with Water Restoration Marketing unlocked serious ROI—and she’s sharing exactly how.

What You’ll Learn in This Episode:

How to scale your restoration business without losing quality or control
Proven ways to build trust and reputation in your local market
What to look for when hiring—and how to build a winning team culture
Real marketing strategies that deliver ROI (and which ones to skip)
Why customer experience is your best marketing tool
Insightful advice for women navigating leadership in restoration
How to plan for long-term growth and position your company for the future

Whether you're navigating growing pains or mapping out your next five years, this episode is your blueprint for sustainable success in the restoration industry.

If you’re interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!

https://www.waterrestorationmarketing.net/schedule

The Smart Way to Secure Commercial Restoration Business: Rocky Hensley & 1-Tom-Plumber

Fri, 25 Jul 2025 11:00:00 -0700

In this episode of Restoration Pros Unplugged, Clinton James sits down with Rocky Hensley, founder of ICON Property Rescue and the visionary behind 1-Tom-Plumber, to unpack a bold strategy that’s helping restoration companies secure more commercial restoration work—fast.

After building and selling a successful restoration company, Rocky saw the writing on the wall: shrinking margins, too much reliance on TPAs, and fewer large-loss opportunities. So, he created a game-changing solution—a plumbing franchise designed specifically to bolt onto restoration businesses and open doors to high-value commercial clients.

You’ll discover:

Why emergency plumbing is the perfect lead-gen machine for water damage restoration
How restoration owners are using 1-Tom-Plumber to get their foot in the door with commercial property managers
The revenue and margin impact of adding plumbing services without overhauling your core business
Real-world examples of franchisees recouping their investment in under 12 months
The systems, training, and support 1-Tom-Plumber provides—from marketing to staffing to national branding
What makes a restoration company the ideal candidate for this bolt-on franchise model

Whether you're trying to escape the TPA trap, grow your commercial footprint, or create more predictable commercial revenue, this episode delivers a proven roadmap to scale smarter.

Ready to turn plumbing into your commercial restoration pipeline?
Learn more about how Rocky and his team can help you plug 1-Tom-Plumber into your business and dominate your market:

https://www.1tpfranchise.com/

Franchise email: Franchise@1tomplumber.com

Franchise sales number: 1-855-832-6866

Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

Winning Restoration Leads in 2025: Google LSA Strategies That Actually Work

Fri, 04 Jul 2025 01:00:00 -0700

In this episode of Restoration Pros Unplugged, host Clinton James sits down with Ryan Schrader, Director of Local SEO at Water Restoration Marketing, to break down how restoration companies are winning more jobs in 2025 with Google Local Service Ads.

Ryan shares the biggest updates to LSAs this year, why some campaigns deliver consistent, high-quality calls while others bleed budget, and the exact framework their team uses to help restoration companies turn LSAs into $10K+ months.

This isn’t theory or guesswork—it’s the tested, agency-built system helping restoration business owners generate exclusive water damage leads without relying on lead-sharing platforms or expensive PPC campaigns.

If you’re a restoration owner or marketing manager ready to scale lead flow and dominate your market, this episode gives you the strategies, tools, and mindset to make LSAs your #1 source of jobs.

Ready to see how LSAs could work for your company?
Book a free LSA Audit and Strategy Session with our team today: https://calendly.com/clintonjames/free-gbp-audit

Restoration Sales Reinvented: How RocketLevel Helps Contractors Win Commercial Work

Sat, 21 Jun 2025 10:00:00 -0700

In this episode of Restoration Pros Unplugged, host Clinton James sits down with JP Koenig from RocketLevel Commercial to break down how restoration companies can finally crack the code on landing commercial jobs. JP shares how his background in corporate sales led him to a big realization: most restoration companies are great at the work—but struggle to consistently get in front of commercial decision-makers. That’s where RocketLevel comes in.

You’ll hear how the RocketLevel team acts as an outsourced sales engine, combining SDRs (sales development reps), CRM systems, and enriched data to generate real meetings with property managers, facility directors, and other commercial gatekeepers. JP walks through what a typical engagement looks like, how fast companies start seeing results, and what types of restoration businesses benefit most from this approach. From partnering with industry giants like SERVPRO and Paul Davis to helping mid-size firms break into new markets, RocketLevel is proving that commercial growth isn’t just for the big players—it’s for any company with the right systems in place.

If you’re a restoration owner who’s tired of relying solely on residential work or waiting around for word-of-mouth referrals, this episode will show you exactly how to turn outbound sales into a scalable growth engine.

To learn more about RocketLevel and how they’re helping contractors land commercial work without the guesswork, visit https://rocketlevelcommercial.com/

From Frustration to Innovation: How Gorilla Truck Box is Redefining Restoration Rigs

Sat, 14 Jun 2025 00:00:00 -0700

In this game-changing episode of Restoration Pros Unplugged, hosts Clinton James and Bobby Thomas sit down with James Longley, founder of Gorilla Truck Box, to unpack how one man’s hands-on frustration in the field became a revolutionary leap forward for the restoration industry.

James shares how years of inefficiency, disorganized gear, and insecure vehicles in water, fire, and mold restoration led him to one conclusion: the industry needed a truck that actually worked for restoration pros—not against them. The result? Gorilla Truck Box: a purpose-built solution engineered from the ground up with the needs of restoration teams in mind.

You’ll hear how James’ deep industry background influenced every design detail—from the compact G1 to the versatile G3—and how customizable setups are helping companies scale smarter. We dive into stories from the field, the impressive ROI restoration companies are reporting, and how features like theft-resistant compartments and streamlined storage are transforming daily operations.

Whether you're running a single crew or building a multi-vehicle fleet, this episode offers a front-row seat to a product born from necessity and crafted for real-world impact.

Ready to stop wrestling with the wrong rig and start driving efficiency on every job?

Visit https://gorillatruckbox.com to discover how James Longley and the Gorilla Truck Box team are helping restoration pros like you take control with purpose-built truck bodies designed to scale your operation, protect your gear, and boost productivity where it matters most—the jobsite

https://www.waterrestorationmarketing.net/schedule

The Local SEO Wake-Up Call for Restoration Companies: Rank Higher, Get More Jobs in 2025

Fri, 06 Jun 2025 21:00:00 -0700

Ready to unlock more local leads and inbound calls in 2025—without burning cash on ads or relying on lead vendors? In this exclusive webinar replay, Clinton James, Chief Marketing Officer at Water Restoration Marketing, walks you through the 2025 Google Maps Playbook designed specifically for water damage restoration companies.

In approximately 30 minutes, Clinton breaks down the latest Google Business Profile (GBP) updates and automation tools restoration pros need to rank higher, expand their service area visibility, and consistently appear in the Google 3-Pack.

Here’s what you’ll learn:

The top 2025 GBP updates that impact local rankings
Five common GBP mistakes that sabotage your visibility
A proven, step-by-step framework to consistently land in the 3-Pack
Automation hacks and mapping tools to scale your reach
How to leverage scalable local SEO across multiple markets

Whether you're a restoration business owner, office manager, or marketer, this replay is packed with real strategies used by top-performing companies to systematize local SEO and win more jobs.

This is the exact system Clinton’s team uses every month to help restoration clients dominate their local markets.

https://www.waterrestorationmarketing.net/schedule

Restoration Finance Reimagined: Tech, Strategy & Scale with Nikole Mackenzie

Sat, 31 May 2025 15:00:00 -0700

In this episode of Restoration Pros Unplugged, Clinton James sits down with Nikole Mackenzie, Founder and CEO of Momentum Accounting, to break down how restoration businesses can turn financial mess into momentum.

Nikole shares how her team helps owners gain control of cash flow, clean up chaotic books, and implement systems that scale—all through a modern, outsourced accounting model built specifically for restoration companies.

You'll learn:

Why restoration companies are uniquely suited for outsourced CFO and controller support
The difference between bookkeepers, controllers, and CFOs—and when to bring each in
How a structured 3-step process can fix leaks in profit and cash flow
The top tech tools for automation, reporting, payroll, AR/AP, and project costing
How to make your financials a growth engine, not an afterthought

Whether you're trying to scale or just want peace of mind around your numbers, this episode is packed with actionable insights.

Want to get your finances out of the rearview mirror and into high gear?

Visit https://restoration.momentumaccounting.com/ to learn how Nikole and her team can help your restoration business gain clarity, control, and confidence with modern accounting systems built to scale

https://www.waterrestorationmarketing.net/schedule

Hiring in 2025: How to Find and Keep Top Restoration Talent

Fri, 16 May 2025 17:00:00 -0700

In this episode of Restoration Pros Unplugged, hosts Clinton James and Bobby Thomas tackle one of the biggest challenges facing restoration business owners today: hiring and retaining skilled technicians in an increasingly competitive labor market.

Bobby, CEO of Extreme Services, shares what’s actually working for his team—from creative recruiting tactics to culture-building strategies that keep employees loyal and motivated. This isn’t theory—it’s a behind-the-scenes look at how a successful restoration company is navigating the real-world hiring crunch in 2025.

Whether you’re struggling to fill open roles, dealing with high turnover, or just trying to future-proof your workforce, this episode delivers field-tested strategies and honest insight that every restoration leader needs right now.

What You’ll Learn:

What’s changed about hiring in restoration post-2020—and why it’s not going back
Where to find quality candidates (including some overlooked channels)
Why company culture and flexibility now matter more than compensation alone
How to build a team that actually wants to stay
The #1 hiring mistake Bobby sees—and how to avoid it
Practical advice any owner can implement this week to boost hiring results
What the restoration labor market might look like in 2030 (and how to prepare now)

If building a reliable, high-performing team feels harder than ever, this episode is your blueprint for doing it better.

https://www.waterrestorationmarketing.net/schedule

Payment Delays, SLA Pressure, and the Harsh Truth About TPAs

Fri, 09 May 2025 14:00:00 -0700

In this brutally honest episode of Restoration Pros Unplugged, Clinton James sits down with Bobby Thomas, CEO of Extreme Services, to unpack the evolving challenges of working with Third Party Administrators (TPAs) in 2025. From delayed payments to unrealistic SLAs and inconsistent claim volume, this episode dives deep into the operational and financial landmines that restoration contractors face when tied too tightly to TPA programs.

Bobby brings unfiltered insights, real-world horror stories, and proven strategies for navigating today’s increasingly rigid and centralized TPA landscape. Whether you’re struggling with cash flow, compliance fatigue, or pipeline instability, this conversation will arm you with the clarity and tactics needed to regain control of your business.

What You’ll Learn:

Why TPA payment delays are worse than ever—and what to do about it
How to build systems that meet rigid SLAs without burning out your team
The dangerous downside of claim volume inconsistency
Strategies to reduce TPA dependency and diversify your lead flow
Bobby’s rapid-fire take on myths, tools, and whether he’d build with TPAs again

If you're working with TPAs—or considering it—this is required listening.

https://www.waterrestorationmarketing.net/schedule

How AEO Is Changing Local SEO for Restoration Pros in 2025

Fri, 02 May 2025 11:00:00 -0700

In this special replay of a recent webinar, Clinton James, Chief Marketing Officer at Water Restoration Marketing, reveals the 2025 SEO & GEO strategy that’s helping restoration businesses rank higher, dominate local markets, and generate more emergency calls—without relying solely on paid ads.

This 30-minute session breaks down the real impact of Google’s 2025 algorithm changes and how new technologies like AEO (Answer Engine Optimization) and Google’s SGE (Search Generative Experience) are reshaping the local search landscape. Clinton shares a field-tested SEO blueprint that’s already driving millions in revenue for top restoration pros nationwide.

What You’ll Learn:

How Google’s 2025 algorithm affects local rankings
The role of AEO and GEO in local search
Four critical SEO pillars every restoration company must optimize
What Google and ChatGPT prioritize when recommending local businesses
A website structure that converts traffic into urgent calls
Common SEO mistakes—and how to avoid them

Who This Is For:
Restoration company owners, in-house marketers, and anyone serious about dominating local search in 2025 and beyond.

The episode wraps with details on how to get a free Local Visibility Review, including a custom scorecard, SEO audit, and keyword insights.

https://www.waterrestorationmarketing.net/schedule

Built for Restoration: How 22-Year-Old Jafet Orozco is Making Waves in Portland

Fri, 25 Apr 2025 15:00:00 -0700

In this inspiring episode of Restoration Pros Unplugged, host Clinton James sits down with Jafet Orozco, a rising star in the restoration world. At just 22 years old, Jafet is the proud owner of Portland NW Water Damage Restoration, a fast-growing restoration company serving the Portland, OR area.

Jafet shares his incredible journey from life before restoration to founding his own company alongside his father. Clinton and Jafet dive deep into the realities of starting young in a competitive industry, navigating family dynamics in business, and making critical decisions like staying independent versus joining a franchise.

You’ll hear firsthand how Jafet went from modest beginnings in late 2024 to achieving impressive business growth in just a few short months — and the three biggest lessons he’s learned along the way. He also opens up about his experience working with the Water Restoration Marketing’s team and offers invaluable advice for anyone dreaming of launching their own restoration business.

If you're looking for real-world inspiration, actionable tips, and a success story that proves age is just a number in the restoration industry, this episode is a must-listen!

https://www.waterrestorationmarketing.net/schedule

Branding That Builds Trust: Why Every Detail Matters in Restoration

Fri, 18 Apr 2025 10:00:00 -0700

In this episode of Restoration Pros Unplugged, hosts Clinton James and Bobby Thomas dive deep into one of the most underestimated growth tools in the restoration industry—branding. From the power of a strong, memorable logo to the impact of cohesive visual identity across technician uniforms, wrapped vehicles, and marketing materials, they unpack how consistent branding builds trust, boosts visibility, and ultimately drives conversions.

Whether you're just starting out or looking to refine your company's presence, this episode offers actionable insights on how to position your restoration business as the go-to name in your market. Clinton shares the marketing strategies that help turn logos into leads, while Bobby offers real-world examples of how branding has elevated client perception and increased referral opportunities.

What you’ll learn in this episode:

- What makes a logo unforgettable

- Why brand consistency builds credibility

- How to turn service vehicles into mobile billboards

- Tips for aligning messaging across all customer touchpoints

This is a must-listen for restoration owners ready to level up their professional image and build a brand that sells.

https://www.waterrestorationmarketing.net/schedule

Revolutionizing Contents Restoration: With Shawn Turano of Contents Recovery Systems

Fri, 11 Apr 2025 11:00:00 -0700

In this episode of Restoration Pros Unplugged, host Clinton James sits down with Shawn Turano, a dynamic entrepreneur and the visionary behind Property Restoration Solutions and Contents Recovery Systems.

Shawn shares his journey from the early days of launching Property Restoration Solutions in Colorado to scaling it into a local restoration leader, and then expanding his impact nationwide through Contents Recovery Systems—a company revolutionizing contents restoration with a patented mobile decontamination system. He dives into how Contents Recovery Systems supports restoration pros across the country, why contents work is one of the most underutilized revenue streams, and how education and tech innovation are transforming the industry.

Listeners will learn:

What inspired Shawn to build two thriving restoration companies.
How Contents Recovery Systems complements structural restoration with scalable, mobile solutions.
Why contents restoration can be a hidden goldmine for restoration businesses.
Strategies for educating insurance carriers and shifting market perception.
Insights for staying ahead of industry trends and scaling successfully.

Whether you’re a restoration pro, business owner, or just curious about cutting-edge disaster recovery solutions, this episode delivers game-changing takeaways you don’t want to miss.

Learn more about Shawn's work:

Contents Recovery Systems

Property Restoration Solutions

If you’re interested in learning how Water Restoration Marketing can help you get more water jobs, book a free strategy session with our team today!

https://www.waterrestorationmarketing.net/schedule

From Adjuster to Owner: Nathan Dubien’s Fast-Track Journey in Restoration

Fri, 04 Apr 2025 17:00:00 -0700

In this episode of Restoration Pros Unplugged, host Clinton James sits down with Nathan Dubien, the owner of HydroDry Restoration, whose remarkable story is both inspiring and instructive for restoration professionals across the country.

Nathan spent over eight years as an independent insurance adjuster, traveling coast to coast and gaining a deep understanding of claims, property damage, and carrier dynamics. But when it was time to settle down and start a family, Nathan made a bold pivot—launching HydroDry Restoration in November of last year.

Fast forward just a few short months, and HydroDry has already hit its first six-figure revenue month. Backed by smart strategies and a partnership with Water Restoration Marketing, Nathan shares how he quickly scaled his business and why he's now expanding into rebuild services to offer full-service restoration solutions.

This episode dives into:

How Nathan leveraged his adjuster experience to gain an edge as a restoration business owner
The steps he took to launch quickly and grow fast in a competitive market
What it took to reach a six-figure month in under a year
Why adding rebuild is a strategic move for long-term success
Advice for other professionals considering the leap into restoration

Whether you're just getting started or looking for insights to scale, Nathan’s story delivers practical takeaways and a dose of motivation

https://www.waterrestorationmarketing.net/schedule

From Stains to Gains: How Carpet Cleaning Grows Restoration Profits

Fri, 28 Mar 2025 16:00:00 -0700

Rolling in Revenue: How Carpet Cleaning Can Transform Your Restoration Business

What if you could turn every restoration job into a recurring revenue opportunity? In this episode, Clinton James and guest Bobby Thomas break down how adding carpet cleaning services can unlock new profit streams and build long-term customer relationships.

Bobby shares how he started with carpet cleaning before expanding into full-service restoration, revealing the secrets behind his steady cash flow and loyal customer base. Learn the best equipment investments, essential certifications, and marketing strategies that make carpet cleaning a profitable addition. Plus, discover how to avoid common pitfalls and position your company for long-term growth.

If you want to stop relying solely on insurance jobs and start seeing faster, more consistent income, this episode will show you how.

If you’re interested in learning how Water Restoration Marketing can help you grow your business, book a free strategy session with our team today!

https://www.waterrestorationmarketing.net/schedule

The Restoration Social Media Blueprint: Get More Clients and Build Your Brand

Fri, 21 Mar 2025 13:00:00 -0700

Join host Clinton James and co-host Bobby Thomas in this episode of Restoration Pros Unplugged as they uncover the power of social media in the restoration industry. They provide a comprehensive guide on leveraging various social media platforms to expand reach, engage with the community, and build a strong brand presence. From content creation to paid advertising, this episode equips restoration professionals with the tools needed to harness social media effectively for business growth.

If you’re interested in learning how Water Restoration Marketing can help you grow your business, book a free strategy session with our team today!

https://www.waterrestorationmarketing.net/schedule

Breathing Easier: How Air Duct Cleaning Boosts Revenue for Restoration Pros

Fri, 14 Mar 2025 16:00:00 -0700

"Breathe New Life into Your Business: Adding Air Duct Cleaning for Profit & Growth"

In this episode, host Clinton James sits down with Bobby Thomas of Extreme Services to explore why air duct cleaning is one of the smartest add-ons for restoration companies looking to boost profits and stabilize cash flow. Discover how this high-demand service not only complements restoration work but also generates immediate revenue without dealing with the headaches of insurance claims.

Bobby shares how his company successfully integrated air duct cleaning, the key equipment and certifications required, and how to market this service effectively. You’ll also learn how to overcome common pitfalls, cross-sell to existing customers, and keep your crews busy during slow periods. If you're ready to elevate your restoration business and tap into a lucrative service line, this episode is a must-listen.

Key Takeaways:

Why air duct cleaning is a natural fit for restoration companies
How to get started with minimal investment
Effective pricing strategies for high-margin jobs
Marketing tips to build trust and close more deals

If you’re interested in learning how Water Restoration Marketing can help you grow your business like discussed in this episode, book a free strategy session with our team today!

https://www.waterrestorationmarketing.net/schedule

Marketing Secrets: The Best Channels for Water, Mold, and Fire Restoration Services

Sat, 08 Mar 2025 01:00:00 -0800

In this episode of Restoration Pros Unplugged, host Clinton James and co-host Bobby Thomas delve into the intricacies of marketing within the restoration industry.

They explore tailored strategies for water damage restoration, mold remediation, and fire and smoke damage restoration, offering insights into selecting the most effective marketing channels for each service.

Listeners will gain valuable knowledge on optimizing their marketing efforts to attract more clients and enhance their business growth.

If you’re interested in learning how Water Restoration Marketing can help you optimize marketing like discussed in this episode and get more water jobs, book a free strategy session with our team today!

https://www.waterrestorationmarketing.net/schedule

Restoration Pros Unplugged 2.0: Bobby Thomas Joins as Co-Host!

Fri, 28 Feb 2025 17:00:00 -0800

Big changes are happening at Restoration Pros Unplugged!

Host Clinton James is excited to introduce Bobby Thomas as the new co-host of the podcast! Bobby isn’t just any guest—he’s the CEO of Extreme Services, a multi-location restoration company with over 15 years of industry experience. From starting with a Home Depot Rug Doctor to scaling a successful business specializing in water, fire, and mold restoration, Bobby brings hands-on expertise that will take this podcast to the next level.

With Bobby on board, expect even deeper insights into scaling a restoration company, securing TPA work, building strong industry partnerships, and navigating the evolving restoration landscape. Whether you’re an owner looking to grow your business or just getting started in the industry, this new era of Restoration Pros Unplugged will bring you the strategies, success stories, and expert interviews you need to stay ahead.

Don’t miss this exciting kickoff to a new chapter—tune in now and meet your new co-host, Bobby Thomas!

If you’re interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!

https://www.waterrestorationmarketing.net/schedule

Plugging the Leaks: Enhancing Your Restoration Business's Online Presence

Wed, 01 Jan 2025 13:00:00 -0800

In this episode of Restoration Pros Unplugged, we’re bringing you the exclusive recording of a powerful webinar hosted by Clinton James (CMO) and Kevin Wilkie (CEO) of Water Restoration Marketing. Together, they share the proven strategies that have helped over 130 restoration companies nationwide secure more high-value water jobs and maximize their ROI.

Here’s what you’ll learn:

- Why your PPC campaigns might not be delivering the results you expect.
- The critical role of Google’s Map Pack and how to rank higher to attract more leads.
- How to identify and fix the “leaky holes” in your online presence.
- Actionable tips to optimize your website, Google Business Profile, and customer reviews for maximum conversions.

Don’t let your competitors beat you to the jobs you deserve. Listen in for expert insights, practical takeaways, and a step-by-step approach to turning your digital presence into a lead-generating powerhouse.

Whether you're new to digital marketing or looking to fine-tune your existing strategy, this episode is packed with value you can implement right away.
Ready to take your restoration business to the next level? Hit play now!

If you’re interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today:

https://www.waterrestorationmarketing.net/schedule

Website:
https://waterrestorationmarketing.net

Personal LinkedIn:
https://www.linkedin.com/in/kevindwilke/

Dominate the Google Map Pack: Local SEO Tips for Restoration Companies

Thu, 17 Oct 2024 19:00:00 -0700

In this episode of The Restoration Pros Unplugged Podcast, host Clinton James sits down with Ryan Schrader, the newly appointed Director of Local SEO at Water Restoration Marketing, to reveal the strategies that can help restoration companies dominate their local markets. Ryan brings over 13 years of experience in web design and local SEO for home service businesses and shares invaluable insights on how restoration companies can secure a top 3 spot in the highly coveted Google Map Pack.

They explore what Google looks at when ranking a restoration company’s Google Business Profile (GBP), the critical role that website design plays in improving local SEO, and the common mistakes businesses make that hurt their rankings. Ryan also uncovers three best practices that restoration companies can implement to boost their visibility and attract more high-quality leads.

If you’re a restoration company owner looking to grow your business and get ahead of your competition, this episode is packed with actionable tips to help you take control of your local SEO and improve your GBP ranking. Don’t miss it!

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net

How Restoration Companies Can Thrive with Google Ads: Expert Tips with Terrence Bennett

Tue, 17 Sep 2024 14:00:00 -0700

In this episode of The Restoration Pros Unplugged Podcast Clinton introduces the mastermind behind their agency's successful PPC campaigns, Terrence Bennett. As one of the most accomplished Google Ads experts in the industry, Terrence has spent the last 4.5 years as the Director of Ads for Water Restoration Marketing, helping restoration companies thrive in the competitive world of digital marketing.

Terrence shares his journey into digital marketing, the unique challenges of managing PPC campaigns for restoration businesses, and how they’ve navigated significant changes from Google this year. He also offers invaluable advice for restoration companies managing their own PPC and highlights the warning signs when an agency isn’t delivering results.

Whether you’re a restoration company owner or a digital marketing enthusiast, this episode is packed with insights into optimizing your PPC campaigns, improving landing page performance, and driving more high-quality leads.

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net

Unlocking Growth: How EOS Can Transform Your Restoration Business

Fri, 06 Sep 2024 15:00:00 -0700

In this episode of Restoration Pros Unplugged, host Clinton chats with Lyn Askin, a certified EOS Implementer and Exit Planning Advisor. Lyn has helped numerous businesses, including Clinton’s agency, gain focus and growth through the Entrepreneurial Operating System (EOS®).

Lyn shares his journey to becoming an EOS Implementer and explains how EOS can help restoration businesses overcome common challenges and scale effectively. He also discusses the benefits of working with an EOS professional versus self-implementing, and the best time for a business to adopt EOS.

Additionally, Lyn provides insights on exit planning for restoration businesses, especially as private equity interest grows. Tune in to learn how to leverage EOS for your business success!

For info on today's guests please visit them at https://www.eosworldwide.com/lyn-askin

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net

Balancing Profit and Growth: Strategies for Financial Success from Restoration CFO Michele Gray

Fri, 09 Aug 2024 08:00:00 -0700

Welcome to another insightful episode of The Restoration Pros Unplugged Podcast! In this episode, we are honored to interview Michele Gray, the dynamic owner of Restoration CFO, a company specializing in bookkeeping and fractional CFO services tailored specifically for restoration companies.

Michele's expertise is unparalleled, given her seven years of success running her own restoration company. Tune in as Michele reveals the three biggest financial mistakes restoration companies often make and discusses how even profitable companies can face challenges when they grow too quickly without a solid understanding of their cash flow.

Join us for a conversation packed with practical advice, expert insights, and strategies to help your restoration business thrive financially. Don't miss this invaluable opportunity to learn from a seasoned professional who has walked the path and emerged victorious.

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net

Leading the Way: Elisa Laphand on Female Entrepreneurship in Roofing & Restoration

Tue, 04 Jun 2024 08:00:00 -0700

Welcome to another inspiring episode of The Restoration Pros Unplugged Podcast! In this episode, we have the privilege of interviewing Elisa Laphand, the remarkable woman who is the owner of LAP Roofing & Restoration.

Elisa's journey is nothing short of extraordinary. From navigating the male-dominated world of a Louisiana oil refinery to establishing a successful roofing and restoration business in Baton Rouge with her husband, her story is a testament to resilience and determination.

Tune in as Elisa shares her unique insights on being a woman in these challenging industries, the hurdles she overcame, and the best practices for co-owning a home service business with her partner. She also offers invaluable advice to other women aspiring to own their own home service businesses.

Don't miss this compelling conversation filled with wisdom, inspiration, and actionable tips for success in the restoration industry.

For info on today's guests please visit them at https://lapservicesla.com/

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net

Talking the Top 3 Focus Areas for Restoration Digital Marketing in 2024

Wed, 08 May 2024 19:00:00 -0700

Welcome to The Restoration Pros Unplugged Podcast! In a recent episode, I interviewed Michelle from Jill's Office, a top provider of tailored answering services for home service businesses, including restoration companies.

After our chat, I joined their team for a Facebook Live session. We discussed three key areas where home service businesses should focus their digital marketing efforts, revealing effective strategies for boosting online leads.

Tune in for valuable insights that could transform your business's online presence!

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net

No More Voicemail: Jill's Office Helps Restoration Companies Never Miss Emergency Jobs!

Fri, 19 Apr 2024 15:00:00 -0700

Welcome to another enlightening episode of the Restoration Pros Unplugged Podcast! This time, we're thrilled to have Michelle Jeppesen from Jill's Office, a seasoned answering service specializing in meeting the unique needs of home service companies.

Michelle shares invaluable insights into the critical importance of handling emergency calls in real-time. Discover how her team of expert "Jill's" can assist you in managing overflow calls effectively, ensuring you never miss out on a crucial opportunity again. She debunks the misconception that all answering services are created equal and highlights how Jill's Office strives to seamlessly integrate with your in-house team.

If you're feeling inundated with phone calls and suspect you're losing out on valuable opportunities, this episode is a game-changer for you. Tune in as Michelle extends a special promotion to our listeners, using the exclusive code "WRM" to unlock savings! Visit them at http://jillsoffice.com

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net

Cracking the Code: Google Ads for Home Service Pros with Ryan of The Home Service Rocket Podcast

Fri, 12 Apr 2024 16:00:00 -0700

In this special episode of the Restoration Pros Unplugged Podcast, our host Clinton takes the hot seat as he's interviewed by Ryan Schrader from The Home Service Rocket Podcast. Get ready for an in-depth discussion on all things Google ads and PPC tailored specifically for home service businesses.

Join us as Clinton shares his expertise and insights into maximizing your online presence and driving targeted leads through strategic Google ads and PPC campaigns. Whether you're a seasoned pro or just starting out in the home service industry, this episode is packed with valuable tips and tactics to elevate your digital marketing game.

Don't miss out on this exclusive conversation between industry experts. Tune in now and take your business to the next level with cutting-edge strategies for online success!

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net

The Restoration Roadmap: From Google Ads to Answering Live Calls with Robert Matheka

Thu, 21 Mar 2024 07:00:00 -0700

Step into the world of restoration excellence on The Restoration Pros Unplugged Podcast, where we dive deep into the strategies that drive success in the industry. In this episode, we're joined by Robert Matheka, the powerhouse behind Kala Professional Restoration Services. Discover firsthand how Robert transformed his business by investing $10,000 monthly in Google ads and personally answering live water damage calls alongside his team.

Prepare to uncover the keys to a thriving restoration enterprise as Robert shares his insider knowledge on securing a constant stream of projects and propelling your business to unparalleled heights. Whether you're a seasoned pro or just starting out, this episode is a treasure trove of practical wisdom that will revolutionize your approach to success. Tune in now and chart your course to triumph in the restoration industry!

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net

Bobby Thomas talks Leveraging TPA’s to grow Extreme Services into a Multiple 7 Figure Restoration Company

Mon, 22 Jan 2024 14:00:00 -0800

Join The Restoration Pros Unplugged Podcast as we sit down with Bobby Thomas, the visionary CEO of Extreme Services, who reveals the inside story of scaling his restoration company to multiple 7 figures annually.

Dive deep into the art of leveraging Third Party Administrators (TPAs) as Bobby shares his expert strategies for maximizing margins and fostering powerful relationships. Discover the keys to securing a high volume of restoration jobs and propelling your business to new heights.

If you're in the restoration game, this is a can't-miss episode packed with actionable insights from a true industry leader. Tune in and revolutionize your approach to success!

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net

The Team at Estimation Pros give tips on Maximizing your Insurance Claims & Improving your Margins!

Thu, 07 Dec 2023 11:00:00 -0800

Unlock the secrets to maximizing your restoration business profits with Keith Lewis, the mastermind behind Estimation Pros. In an eye-opening episode on The Restoration Pros Unplugged Podcast, Keith joins Clinton to reveal the untapped potential in estimating for restoration companies nationwide. Discover where money slips through the cracks and learn why outsourcing estimates could be the game-changer your business needs. Tune in for invaluable insights that could revolutionize your margins and reclaim precious time for business owners.

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net

How Keith & The Restoration Entrepreneur help Restoration Companies at all stages Level Up!

Mon, 04 Dec 2023 15:00:00 -0800

Meet Keith Lewis, the owner of The Restoration Entrepreneur and wizard of coaching for restoration business owners. Whether you're just starting out or a seasoned pro, his squad has the magic touch to elevate your business and skyrocket profits. Brace yourself for a game-changing episode where Keith unveils the ultimate strategies to level up your restoration game.

Ready for rapid-fire tips to boost your business acumen and profits? You're in for a treat! Grab your favorite drink, hit play, and join us for a deep dive into practical wisdom that could turbocharge your restoration journey. Don't miss out – the keys to success are just a play button away!

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net

From Casino Carpets to Franchise Royalty: Scaling his restoration franchise to Seven Figures and beyond with Scott Whittaker

Thu, 09 Nov 2023 19:00:00 -0800

Embark on a thrilling journey with Scott Whittaker of "Restoration 1 of Spokane," from cleaning casino carpets in Vegas to owning the #1 Restoration 1 franchise nationwide. Discover his strategies for rapidly scaling to seven figures and the inside scoop on selling a part of his business to Traction Capital. Whether you're a pro or just starting, Scott's game-changing insights will supercharge your restoration game. Tune in to Restoration Pros Unplugged for a concise dose of excellence and expertise!

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net

How Matt turned his families Commercial Cleaning Business into a Restoration Powerhouse!

Thu, 09 Nov 2023 19:00:00 -0800

Dive into the dynamic world of restoration with Matt Sinay, the brains behind "A. Andrew & Sons." Gain exclusive insights as he takes you through his roots in the cleaning industry, the art of transforming a cleaning business into a powerhouse restoration company, and a game-changing strategy for racking up Google Reviews. Whether you're a seasoned pro or just starting out, Matt's tips are your ticket to leveling up in the restoration game. Don't miss out—tune in to Restoration Pros Unplugged for an exhilarating journey into excellence and industry expertise!

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net

Lessons Cody learned while going from Catastrophic Adjuster to Restoration Company Entrepreneur!

Thu, 09 Nov 2023 12:00:00 -0800

Discover the secrets behind Cody Allison's journey from catastrophic adjuster to successful owner of "Generation Contractors" in the restoration industry. Learn how he transitioned, the pivotal role of coaches in setting up his business, and the art of becoming an asset to plumber referrals through education. Cody also shares his key strategy of leveraging relationships with local adjusters to secure more jobs. Whether you're a seasoned pro or just starting, Cody's insights will elevate your restoration game. Tune in to Restoration Pros Unplugged for an exclusive peek into the world where excellence meets expertise.

For more information on how we can help you grow your restoration company visit us at www.waterrestorationmarketing.net