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  <title>Seriously Curious</title>

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  <copyright>© 2026 Seriously Curious</copyright>
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  <description><![CDATA[<p>The Seriously Curious podcast covers the most important topics in UX/CX strategy and design for business results. Hosted by Chris Rockwell and the team at Lextant, this podcast will bring actionable insights from leading industry experts and the latest customer research. Each month, we will unlock human behavior, uncover common design challenges, and explore advances in new technology. Don't miss out on the upcoming episodes — subscribe now to receive Seriously Curious news and announcements at Lextant.com.</p>]]></description>
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    <itunes:title>Making Healthcare Human Again: The Future of AI, UX, and Patient Care</itunes:title>
    <title>Making Healthcare Human Again: The Future of AI, UX, and Patient Care</title>
    <itunes:summary><![CDATA[Healthcare is entering a new era. As AI, wearables, remote monitoring, and digital health technologies reshape how care is delivered, the opportunity is to ensure these innovations make healthcare more human, not less.  In this episode of Seriously Curious, Chris Rockwell is joined by Vanessa Christy, Senior Director of User Experience at Insulet, to explore how human-centered design is shaping the future of healthcare experiences. Together, they discuss the shift from reactive care to p...]]></itunes:summary>
    <description><![CDATA[<p>Healthcare is entering a new era. As AI, wearables, remote monitoring, and digital health technologies reshape how care is delivered, the opportunity is to ensure these innovations make healthcare more human, not less.</p><p> In this episode of Seriously Curious, Chris Rockwell is joined by Vanessa Christy, Senior Director of User Experience at Insulet, to explore how human-centered design is shaping the future of healthcare experiences. Together, they discuss the shift from reactive care to prevention and wellness, how technology can empower patients and clinicians, and why designing for the entire healthcare ecosystem, from patients and caregivers to providers, is essential for creating healthcare experiences that are more connected, accessible, and human.</p>]]></description>
    <content:encoded><![CDATA[<p>Healthcare is entering a new era. As AI, wearables, remote monitoring, and digital health technologies reshape how care is delivered, the opportunity is to ensure these innovations make healthcare more human, not less.</p><p> In this episode of Seriously Curious, Chris Rockwell is joined by Vanessa Christy, Senior Director of User Experience at Insulet, to explore how human-centered design is shaping the future of healthcare experiences. Together, they discuss the shift from reactive care to prevention and wellness, how technology can empower patients and clinicians, and why designing for the entire healthcare ecosystem, from patients and caregivers to providers, is essential for creating healthcare experiences that are more connected, accessible, and human.</p>]]></content:encoded>
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    <itunes:author>Lextant</itunes:author>
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    <pubDate>Tue, 11 Aug 2026 12:00:00 -0400</pubDate>
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    <itunes:duration>3362</itunes:duration>
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    <itunes:title>How Central Ohio Is Becoming America&#39;s Next Mobility Innovation Hub</itunes:title>
    <title>How Central Ohio Is Becoming America&#39;s Next Mobility Innovation Hub</title>
    <itunes:summary><![CDATA[Chris Rockwell sits down with Doug McCullough, Executive Director of the Beta District, and Eric Phillips, Economic Development Director for Union County, to explore how Central Ohio has emerged as one of the country's leading hubs for mobility innovation.   Together, they discuss how public-private partnerships, world-class research institutions, and industry leaders are transforming the region into a real-world proving ground for connected and autonomous vehicles, advanced air mobility...]]></itunes:summary>
    <description><![CDATA[<p>Chris Rockwell sits down with Doug McCullough, Executive Director of the Beta District, and Eric Phillips, Economic Development Director for Union County, to explore how Central Ohio has emerged as one of the country&apos;s leading hubs for mobility innovation.</p><p> </p><p>Together, they discuss how public-private partnerships, world-class research institutions, and industry leaders are transforming the region into a real-world proving ground for connected and autonomous vehicles, advanced air mobility, smart infrastructure, and next-generation transportation technologies. From the origins of the Beta District to the collaborative approach driving innovation across the region, the conversation highlights what it takes to build an ecosystem where new ideas can be tested, scaled, and brought to market.</p>]]></description>
    <content:encoded><![CDATA[<p>Chris Rockwell sits down with Doug McCullough, Executive Director of the Beta District, and Eric Phillips, Economic Development Director for Union County, to explore how Central Ohio has emerged as one of the country&apos;s leading hubs for mobility innovation.</p><p> </p><p>Together, they discuss how public-private partnerships, world-class research institutions, and industry leaders are transforming the region into a real-world proving ground for connected and autonomous vehicles, advanced air mobility, smart infrastructure, and next-generation transportation technologies. From the origins of the Beta District to the collaborative approach driving innovation across the region, the conversation highlights what it takes to build an ecosystem where new ideas can be tested, scaled, and brought to market.</p>]]></content:encoded>
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    <itunes:author>Lextant</itunes:author>
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    <pubDate>Tue, 14 Jul 2026 12:00:00 -0400</pubDate>
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    <itunes:duration>3556</itunes:duration>
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    <itunes:title>The Evolution of Future Integrators</itunes:title>
    <title>The Evolution of Future Integrators</title>
    <itunes:summary><![CDATA[Chris Rockwell sits down with Gifton Gammon, Senior Director of Experience at Sonic Automotive, to explore what it means to become a "future integrator”, connecting human understanding, business strategy, and emerging technology to navigate an increasingly complex world. Drawing on her experience leading UX and CX at one of the largest automotive retailers in the US and fresh insights from South by Southwest, Gifton shares her perspective on AI, innovation, mobility, and the evolving role of ...]]></itunes:summary>
    <description><![CDATA[<p>Chris Rockwell sits down with Gifton Gammon, Senior Director of Experience at Sonic Automotive, to explore what it means to become a &quot;future integrator”, connecting human understanding, business strategy, and emerging technology to navigate an increasingly complex world.<br/>Drawing on her experience leading UX and CX at one of the largest automotive retailers in the US and fresh insights from South by Southwest, Gifton shares her perspective on AI, innovation, mobility, and the evolving role of experience leaders. Together, Chris and Gifton discuss anticipatory design, human-centered leadership, and why deeply understanding humans may now be one of the most important competitive advantages in an AI-driven world.</p>]]></description>
    <content:encoded><![CDATA[<p>Chris Rockwell sits down with Gifton Gammon, Senior Director of Experience at Sonic Automotive, to explore what it means to become a &quot;future integrator”, connecting human understanding, business strategy, and emerging technology to navigate an increasingly complex world.<br/>Drawing on her experience leading UX and CX at one of the largest automotive retailers in the US and fresh insights from South by Southwest, Gifton shares her perspective on AI, innovation, mobility, and the evolving role of experience leaders. Together, Chris and Gifton discuss anticipatory design, human-centered leadership, and why deeply understanding humans may now be one of the most important competitive advantages in an AI-driven world.</p>]]></content:encoded>
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    <itunes:author>Lextant</itunes:author>
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    <pubDate>Tue, 16 Jun 2026 12:00:00 -0400</pubDate>
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    <itunes:duration>3011</itunes:duration>
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    <itunes:title>Innovating the Mobile Lifestyle</itunes:title>
    <title>Innovating the Mobile Lifestyle</title>
    <itunes:summary><![CDATA[Chris sits down with McKay Featherstone of THOR industries to explore innovation in the RV and mobile-lifestyle space. They also dig into portfolio strategy, culture and risk, and practical leadership advice for scaling customer-centric innovation across organizations. ]]></itunes:summary>
    <description><![CDATA[<p>Chris sits down with McKay Featherstone of THOR industries to explore innovation in the RV and mobile-lifestyle space. They also dig into portfolio strategy, culture and risk, and practical leadership advice for scaling customer-centric innovation across organizations.</p>]]></description>
    <content:encoded><![CDATA[<p>Chris sits down with McKay Featherstone of THOR industries to explore innovation in the RV and mobile-lifestyle space. They also dig into portfolio strategy, culture and risk, and practical leadership advice for scaling customer-centric innovation across organizations.</p>]]></content:encoded>
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    <itunes:author>Lextant</itunes:author>
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    <pubDate>Tue, 21 Oct 2025 12:00:00 -0400</pubDate>
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    <itunes:duration>3725</itunes:duration>
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    <itunes:title>Industrial Sized UX</itunes:title>
    <title>Industrial Sized UX</title>
    <itunes:summary><![CDATA[Chris Rockwell sits down with Jon Walter, Director of User Experience at Rockwell Automation to discuss the challenges of user centered design for complex industrial and manufacturing environments. ]]></itunes:summary>
    <description><![CDATA[<p>Chris Rockwell sits down with Jon Walter, Director of User Experience at Rockwell Automation to discuss the challenges of user centered design for complex industrial and manufacturing environments.</p>]]></description>
    <content:encoded><![CDATA[<p>Chris Rockwell sits down with Jon Walter, Director of User Experience at Rockwell Automation to discuss the challenges of user centered design for complex industrial and manufacturing environments.</p>]]></content:encoded>
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    <itunes:author>Lextant</itunes:author>
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    <pubDate>Tue, 23 Sep 2025 12:00:00 -0400</pubDate>
    <itunes:duration>3481</itunes:duration>
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    <itunes:title>The Second Founding of Honda</itunes:title>
    <title>The Second Founding of Honda</title>
    <itunes:summary><![CDATA[In this edition of Seriously Curious, Chris and 30 year Honda veteran, Raj Manakkal discuss the second founding of Honda, highlighting cross-functional product teams, design thinking, and agile practices to build in-house infotainment and digital services. ]]></itunes:summary>
    <description><![CDATA[<p>In this edition of Seriously Curious, Chris and 30 year Honda veteran, Raj Manakkal discuss the second founding of Honda, highlighting cross-functional product teams, design thinking, and agile practices to build in-house infotainment and digital services.</p>]]></description>
    <content:encoded><![CDATA[<p>In this edition of Seriously Curious, Chris and 30 year Honda veteran, Raj Manakkal discuss the second founding of Honda, highlighting cross-functional product teams, design thinking, and agile practices to build in-house infotainment and digital services.</p>]]></content:encoded>
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    <itunes:author>Lextant</itunes:author>
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    <pubDate>Thu, 26 Jun 2025 10:00:00 -0400</pubDate>
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    <itunes:duration>2457</itunes:duration>
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    <itunes:title>Is Design Thinking Still Relevant?</itunes:title>
    <title>Is Design Thinking Still Relevant?</title>
    <itunes:summary><![CDATA[In this episode, Chris Rockwell and the talented Carly Price discuss the importance of creative practice with a business mindset for effective Design Thinking. Spoiler: Design Thinking isn't dead.  ]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Chris Rockwell and the talented Carly Price discuss the importance of creative practice with a business mindset for effective Design Thinking. Spoiler: Design Thinking isn&apos;t dead. </p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Chris Rockwell and the talented Carly Price discuss the importance of creative practice with a business mindset for effective Design Thinking. Spoiler: Design Thinking isn&apos;t dead. </p>]]></content:encoded>
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    <itunes:author>Lextant</itunes:author>
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    <pubDate>Tue, 29 Apr 2025 12:00:00 -0400</pubDate>
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    <itunes:duration>4233</itunes:duration>
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    <itunes:title>Transforming Travel Experiences</itunes:title>
    <title>Transforming Travel Experiences</title>
    <itunes:summary><![CDATA[In this edition of Seriously Curious, Chris Rockwell chats with Lizzy Martinez, General Manager of Consumer Research and Advisory at Delta Airlines, about how Delta uses customer insights to elevate travel experiences. From "revenge travel" trends to free in-flight Wi-Fi and biometrics, discover how Delta is creating premium journeys that begin before takeoff and continue beyond the destination. ]]></itunes:summary>
    <description><![CDATA[<p>In this edition of Seriously Curious, Chris Rockwell chats with Lizzy Martinez, General Manager of Consumer Research and Advisory at Delta Airlines, about how Delta uses customer insights to elevate travel experiences. From &quot;revenge travel&quot; trends to free in-flight Wi-Fi and biometrics, discover how Delta is creating premium journeys that begin before takeoff and continue beyond the destination.</p>]]></description>
    <content:encoded><![CDATA[<p>In this edition of Seriously Curious, Chris Rockwell chats with Lizzy Martinez, General Manager of Consumer Research and Advisory at Delta Airlines, about how Delta uses customer insights to elevate travel experiences. From &quot;revenge travel&quot; trends to free in-flight Wi-Fi and biometrics, discover how Delta is creating premium journeys that begin before takeoff and continue beyond the destination.</p>]]></content:encoded>
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    <itunes:author>Lextant</itunes:author>
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    <pubDate>Thu, 16 Jan 2025 09:00:00 -0500</pubDate>
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    <itunes:duration>2122</itunes:duration>
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    <itunes:title>Has “Experience” Become a Four-Letter Word?</itunes:title>
    <title>Has “Experience” Become a Four-Letter Word?</title>
    <itunes:summary><![CDATA[Chris Rockwell sits down with Donald Chesnut to discuss how Customer Experience has become a great idea with the wrong execution. ]]></itunes:summary>
    <description><![CDATA[<p>Chris Rockwell sits down with Donald Chesnut to discuss how Customer Experience has become a great idea with the wrong execution.</p>]]></description>
    <content:encoded><![CDATA[<p>Chris Rockwell sits down with Donald Chesnut to discuss how Customer Experience has become a great idea with the wrong execution.</p>]]></content:encoded>
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    <itunes:author>Lextant</itunes:author>
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    <pubDate>Tue, 10 Dec 2024 09:00:00 -0500</pubDate>
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    <itunes:duration>3599</itunes:duration>
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    <itunes:title>The Future of Experience Design and The Role of AI</itunes:title>
    <title>The Future of Experience Design and The Role of AI</title>
    <itunes:summary><![CDATA[In this episode of Seriously Curious, Chris Rockwell, founder and president of Lextant, goes deep with experience design and AI leader, Heramb Dandekar.   Together, they discuss the evolution of experience-centric design for consumer goods and automotive and the need to up skill UX for effective deployment of AI-powered solutions. ]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <em>Seriously Curious</em>, Chris Rockwell, founder and president of Lextant, goes deep with experience design and AI leader, Heramb Dandekar. <br/><br/>Together, they discuss the evolution of experience-centric design for consumer goods and automotive and the need to up skill UX for effective deployment of AI-powered solutions.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of <em>Seriously Curious</em>, Chris Rockwell, founder and president of Lextant, goes deep with experience design and AI leader, Heramb Dandekar. <br/><br/>Together, they discuss the evolution of experience-centric design for consumer goods and automotive and the need to up skill UX for effective deployment of AI-powered solutions.</p>]]></content:encoded>
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    <itunes:author>Lextant</itunes:author>
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    <pubDate>Tue, 12 Nov 2024 09:00:00 -0500</pubDate>
    <itunes:duration>2809</itunes:duration>
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    <itunes:title>From Algorithms to Ethics | AI&#39;s Evolution (Part 2)</itunes:title>
    <title>From Algorithms to Ethics | AI&#39;s Evolution (Part 2)</title>
    <itunes:summary><![CDATA[In this episode of Seriously Curious, Chris Rockwell, founder and president of Lextant, continues his conversation with Katie Johnson, global head of consumer insights at Panasonic Well, to explore the rapidly evolving landscape of artificial intelligence.   Together, they unpack the implications of AI from a human experience perspective, discussing how algorithms shape decision-making, the ethical dilemmas AI presents, and what the future holds for consumers and businesses alike. This t...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <em>Seriously Curious</em>, Chris Rockwell, founder and president of Lextant, continues his conversation with Katie Johnson, global head of consumer insights at Panasonic Well, to explore the rapidly evolving landscape of artificial intelligence. <br/><br/>Together, they unpack the implications of AI from a human experience perspective, discussing how algorithms shape decision-making, the ethical dilemmas AI presents, and what the future holds for consumers and businesses alike. This thought-provoking conversation kicks off a two-part series on AI’s profound impact on the world of experience design.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of <em>Seriously Curious</em>, Chris Rockwell, founder and president of Lextant, continues his conversation with Katie Johnson, global head of consumer insights at Panasonic Well, to explore the rapidly evolving landscape of artificial intelligence. <br/><br/>Together, they unpack the implications of AI from a human experience perspective, discussing how algorithms shape decision-making, the ethical dilemmas AI presents, and what the future holds for consumers and businesses alike. This thought-provoking conversation kicks off a two-part series on AI’s profound impact on the world of experience design.</p>]]></content:encoded>
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    <itunes:author>Lextant</itunes:author>
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    <pubDate>Tue, 15 Oct 2024 11:00:00 -0400</pubDate>
    <itunes:duration>2074</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>6</itunes:episode>
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    <itunes:title>From Algorithms to Ethics | AI&#39;s Evolution (Part 1)</itunes:title>
    <title>From Algorithms to Ethics | AI&#39;s Evolution (Part 1)</title>
    <itunes:summary><![CDATA[In this episode of Seriously Curious, Chris Rockwell, founder and president of Lextant, sits down with Katie Johnson, global head of consumer insights at Panasonic Well, to explore the rapidly evolving landscape of artificial intelligence.   Together, they unpack the implications of AI from a human experience perspective, discussing how algorithms shape decision-making, the ethical dilemmas AI presents, and what the future holds for consumers and businesses alike. This thought-provoking ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <em>Seriously Curious</em>, Chris Rockwell, founder and president of Lextant, sits down with Katie Johnson, global head of consumer insights at Panasonic Well, to explore the rapidly evolving landscape of artificial intelligence. <br/><br/>Together, they unpack the implications of AI from a human experience perspective, discussing how algorithms shape decision-making, the ethical dilemmas AI presents, and what the future holds for consumers and businesses alike. This thought-provoking conversation kicks off a two-part series on AI’s profound impact on the world of experience design.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of <em>Seriously Curious</em>, Chris Rockwell, founder and president of Lextant, sits down with Katie Johnson, global head of consumer insights at Panasonic Well, to explore the rapidly evolving landscape of artificial intelligence. <br/><br/>Together, they unpack the implications of AI from a human experience perspective, discussing how algorithms shape decision-making, the ethical dilemmas AI presents, and what the future holds for consumers and businesses alike. This thought-provoking conversation kicks off a two-part series on AI’s profound impact on the world of experience design.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2274086/episodes/15849588-from-algorithms-to-ethics-ai-s-evolution-part-1.mp3" length="33151569" type="audio/mpeg" />
    <itunes:author>Lextant</itunes:author>
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    <pubDate>Tue, 01 Oct 2024 12:00:00 -0400</pubDate>
    <itunes:duration>2752</itunes:duration>
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    <itunes:title>Organizational Maturity and User Experience (Part 2)</itunes:title>
    <title>Organizational Maturity and User Experience (Part 2)</title>
    <itunes:summary><![CDATA[On this episode of Seriously Curious, Chris Rockwell continues his conversation with Heidi Munc, vice president of user experience at Nationwide. They discuss leveraging research more effectively across an entire corporate ecosystem, incorporating generative AI and so much more. ]]></itunes:summary>
    <description><![CDATA[<p>On this episode of Seriously Curious, Chris Rockwell continues his conversation with Heidi Munc, vice president of user experience at Nationwide. They discuss leveraging research more effectively across an entire corporate ecosystem, incorporating generative AI and so much more.</p>]]></description>
    <content:encoded><![CDATA[<p>On this episode of Seriously Curious, Chris Rockwell continues his conversation with Heidi Munc, vice president of user experience at Nationwide. They discuss leveraging research more effectively across an entire corporate ecosystem, incorporating generative AI and so much more.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2274086/episodes/15688864-organizational-maturity-and-user-experience-part-2.mp3" length="25848449" type="audio/mpeg" />
    <itunes:author>Lextant</itunes:author>
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    <pubDate>Tue, 03 Sep 2024 12:00:00 -0400</pubDate>
    <itunes:duration>2142</itunes:duration>
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    <itunes:title>Organizational Maturity and User Experience (Part 1)</itunes:title>
    <title>Organizational Maturity and User Experience (Part 1)</title>
    <itunes:summary><![CDATA[On this episode of Seriously Curious, Chris Rockwell is joined by Heidi Munc, vice president of user experience at Nationwide, for a thought-provoking conversation about leveraging research more effectively across an entire corporate ecosystem, incorporating generative AI and so much more. ]]></itunes:summary>
    <description><![CDATA[<p>On this episode of Seriously Curious, Chris Rockwell is joined by Heidi Munc, vice president of user experience at Nationwide, for a thought-provoking conversation about leveraging research more effectively across an entire corporate ecosystem, incorporating generative AI and so much more.</p>]]></description>
    <content:encoded><![CDATA[<p>On this episode of Seriously Curious, Chris Rockwell is joined by Heidi Munc, vice president of user experience at Nationwide, for a thought-provoking conversation about leveraging research more effectively across an entire corporate ecosystem, incorporating generative AI and so much more.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2274086/episodes/15541111-organizational-maturity-and-user-experience-part-1.mp3" length="24292402" type="audio/mpeg" />
    <itunes:author>Lextant</itunes:author>
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    <pubDate>Tue, 06 Aug 2024 15:00:00 -0400</pubDate>
    <itunes:duration>2014</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
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    <itunes:title>The Future of Electric Vehicle Adoption</itunes:title>
    <title>The Future of Electric Vehicle Adoption</title>
    <itunes:summary><![CDATA[This episode of Seriously Curious explores the future of electric vehicle (EV) adoption. Host Chris Rockwell, founder and president of Lextant, is joined by two esteemed guests:  Kristin Kolodge, vice president of auto benchmarking and mobility development at J.D. PowerZoey Ryu, director of human-centered design at LextantTogether, they dive into the barriers — and solutions — behind mass adoption for electric vehicles. ]]></itunes:summary>
    <description><![CDATA[<p>This episode of Seriously Curious explores the future of electric vehicle (EV) adoption. Host Chris Rockwell, founder and president of Lextant, is joined by two esteemed guests: </p><ul><li>Kristin Kolodge, vice president of auto benchmarking and mobility development at J.D. Power</li><li>Zoey Ryu, director of human-centered design at Lextant</li></ul><p>Together, they dive into the barriers — and solutions — behind mass adoption for electric vehicles.</p>]]></description>
    <content:encoded><![CDATA[<p>This episode of Seriously Curious explores the future of electric vehicle (EV) adoption. Host Chris Rockwell, founder and president of Lextant, is joined by two esteemed guests: </p><ul><li>Kristin Kolodge, vice president of auto benchmarking and mobility development at J.D. Power</li><li>Zoey Ryu, director of human-centered design at Lextant</li></ul><p>Together, they dive into the barriers — and solutions — behind mass adoption for electric vehicles.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2274086/episodes/15540939-the-future-of-electric-vehicle-adoption.mp3" length="32130309" type="audio/mpeg" />
    <itunes:author>Lextant</itunes:author>
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    <pubDate>Tue, 06 Aug 2024 14:00:00 -0400</pubDate>
    <itunes:duration>2657</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>2</itunes:episode>
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    <itunes:title>User Experience Research With Marty Gage and Spencer Murrell</itunes:title>
    <title>User Experience Research With Marty Gage and Spencer Murrell</title>
    <itunes:summary><![CDATA[Lextant Founder and President Chris Rockwell is joined by the authors of "User Experience Research: Discover What Customers Really Want."   Marty Gage, a human factors psychologist, and Spencer Murrell, an industrial designer, have been working together since 1989. They have invented a foolproof approach to the first phase of design thinking. It is the culmination of thirty years of experimentation and marketplace validations for Fortune 500 companies across multiple industries. They hav...]]></itunes:summary>
    <description><![CDATA[<p>Lextant Founder and President Chris Rockwell is joined by the authors of &quot;User Experience Research: Discover What Customers Really Want.&quot; <br/><br/>Marty Gage, a human factors psychologist, and Spencer Murrell, an industrial designer, have been working together since 1989. They have invented a foolproof approach to the first phase of design thinking. It is the culmination of thirty years of experimentation and marketplace validations for Fortune 500 companies across multiple industries. They have discovered that ideal experiences, not merely peoples&apos; experiences of today, can serve as the foundation that ensures consistent success. </p>]]></description>
    <content:encoded><![CDATA[<p>Lextant Founder and President Chris Rockwell is joined by the authors of &quot;User Experience Research: Discover What Customers Really Want.&quot; <br/><br/>Marty Gage, a human factors psychologist, and Spencer Murrell, an industrial designer, have been working together since 1989. They have invented a foolproof approach to the first phase of design thinking. It is the culmination of thirty years of experimentation and marketplace validations for Fortune 500 companies across multiple industries. They have discovered that ideal experiences, not merely peoples&apos; experiences of today, can serve as the foundation that ensures consistent success. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2274086/episodes/15540855-user-experience-research-with-marty-gage-and-spencer-murrell.mp3" length="26971311" type="audio/mpeg" />
    <itunes:author>Lextant</itunes:author>
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    <pubDate>Tue, 06 Aug 2024 14:00:00 -0400</pubDate>
    <itunes:duration>2210</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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