Agency Life Flashback

S4 EP96 Jan Beery KBK Communications

Fri, 18 Aug 2023 05:00:00 -0400

S4 EP95 Rikki Lear Digital 22

Fri, 18 Aug 2023 05:00:00 -0400

S4 EP94 Bob IMPACT

Fri, 18 Aug 2023 05:00:00 -0400

S4 EP93 Ranya IDS Agency

Fri, 18 Aug 2023 05:00:00 -0400

S4 EP92 Tim Kilroy - Agency Coach & Retriever.co

Fri, 18 Aug 2023 05:00:00 -0400

S4 EP91 Five Rings Marketing

Fri, 18 Aug 2023 05:00:00 -0400

S4 EP90 Brandee Johnson

Tue, 15 Aug 2023 16:00:00 -0400

S4 EP89 Anna Heyes Active Profile

Tue, 15 Aug 2023 16:00:00 -0400

S4 EP88 Eduardo Market8

Tue, 15 Aug 2023 16:00:00 -0400

S4 EP87 Simon Bennett AOE Creative

Tue, 15 Aug 2023 16:00:00 -0400

S4 EP86 Sean Owens Willows Consulting

Tue, 15 Aug 2023 16:00:00 -0400

S4 EP85 Alex Embling Strategic ABM

Tue, 15 Aug 2023 16:00:00 -0400

S4 EP84 Amit Digital Nexa

Tue, 15 Aug 2023 16:00:00 -0400

S4 EP83 Mike Lieberman Square 2 Marketing

Tue, 15 Aug 2023 16:00:00 -0400

S4 EP82 Adam - The Kingdom

Tue, 15 Aug 2023 16:00:00 -0400

S4 EP81 Stevie - The Change Starter

Tue, 15 Aug 2023 16:00:00 -0400

S4 EP80 Marita McDonald

Tue, 15 Aug 2023 15:00:00 -0400

S4 EP79 Phill Burrows Hub Mastsers

Tue, 15 Aug 2023 15:00:00 -0400

S4 EP78 Duct Tape Marketing John Jantsch

Tue, 15 Aug 2023 15:00:00 -0400

S4 EP77 Three by 3 Debbie Richardson

Tue, 15 Aug 2023 15:00:00 -0400

S3 E69 Fix This Next In Your Business With Clodagh Higgins

Sun, 02 Aug 2020 04:00:00 -0400

The biggest problem entrepreneurs have is that they don’t know what their biggest problem is. We need to pinpoint the right thing to work on at the right time, and the way to do that is by mastering the Business Hierarchy of Needs. In this episode - Clodagh dives deep into how to implement this methodology in your business.

This episode was sponsored by Traction Tools.

She also chats about:

Why sales are so important and why it’s the core of the business.
Do you attract enough prospects to your business?
Supporting strategies your business growth
Service delivery in your business
Profitability & profitability leverage
Level of organizational efficiency (bottlenecks, slowdowns, and efficiencies)
Dream alignment
Working with your employees to grow your business
Creating a legacy for your business
Does your business have a clear vision of the future?
And much much more...

Fix This Next Book
Profit First Book
Total Money Makeover Book

S3 E68 Growing an Agency Team from 8 to 250+ People with Howard Diamond from Rise Interactive

Fri, 24 Jul 2020 03:00:00 -0400

In this epsiode we chat with Howard Diamond - Chief Strategy Officer at Rise Interactive about how their agency grew a team from 8 to 250+ people.

This episode was sponsored by Traction Tools.

We chat about:

Leaving a corporate to work at Rise Interactive agency
The importance of having a vision for your agency
Growing with Purpose
Having level 10 meetings
Using visualization for understanding and tracking
Effectiveness of EOS in running the business
Adapting your business with the current economic climate.
Having alignment in your agency
And much much more

Traction Tools: https://www.mytractiontools.com/
EOS: https://www.eosworldwide.com/
Rise Interactive: https://www.riseinteractive.com/

S3 E67 Balancing safety, health & business when re-opening an agency with Trevor Rappleye from CorporateFilming.Net

Wed, 15 Jul 2020 03:00:00 -0400

In this episode, we chat with Trevor Rappleye who is the Founder & CEO of CorporateFilming.Net. We had the privilege of having Trevor on our podcast before (episode 24) so check that out too.

We chat about:
They help companies tell their stories through video
Changes before Covid and pivoting based on pain points
Finding your ideal prospect
Stopped rambling and started asking questions.
Adapting your business
Working internally in this time
Being apart of something
Making sales and deals as a business owner
Video in business
Focusing on what matters online and offline
The power of video for your business

Check them out: https://www.corporatefilming.net

S3 E66 Leading with the right people in business and life with Darren Magarro from DSM Group

Wed, 08 Jul 2020 02:00:00 -0400

In this episode, we chat with Darren Magarro - President & Founder at DSM Group about Leading with the right people in business and life.

Darren started DSM in 2007 with the hope of creating a full-service marketing agency that puts clients first. - Underdog NYC

We chat about:

How he started his agency DSM Group
DSM Group
Why trust & communication is so important for an agency
Why he didn’t go for a specific niche.
Working with Personas and not niches
Why passion plays a vital role.
Having a human element in your business and work
Getting business and moving it forward
Having a strong team of great people
Having patience

DMS Group: https://thedsmgroup.com/

S3 E65 Leading with CRM Tom Berry - Autus Consulting

Tue, 30 Jun 2020 00:00:00 -0400

On this episode, we chat with Tom Berry who is the Founder & Managing Director at Autus Consulting. He has over 20 years of experience in business transformation, technology, and leadership. Tom is also a Sharpspring Partner. We chat about:

How he started Autus Consulting
Building a strong network
CRM & HubSpot
Inbound & Digital Marketing
The customer lifecycle and why retaining customers is better than finding new ones in the pandemic
What Sharpspring is and what they do
Targeting & Retargeting
Marketing and Technology
Reflecting on business and life
Managing a business

Use our affiliate link: http://sharpspring.com/growit
Check out: http://sharpspring.com

S3 E64 President at DistantJob shares 18 years experience of remote teamwork

Tue, 23 Jun 2020 00:00:00 -0400

On this episode of Agency Life we chat with Sharon Koifman - Remote President at Distant Job. Sharon has 18 years of experience.

We also chat about:

Sharon has been building companies for 18 years
Why you should not treat your freelancers as people who are outsourced
How distant job started and what it is
Why remote work is the future
How teamwork and culture are linked
Writing a book in lockdown
Why employees are more productive working remotely
How working from home saves so much money
Being transparent with your people
What top businesses with remote employees are doing right.
Working with international people - treat them well and like full-time employees
Finding the best and the smartest people to work with
And much much more...

S3 E63 How two successful Agencies merged in a lockdown with Billy Cina from Marketing Envy

Wed, 17 Jun 2020 00:00:00 -0400

On this weeks epiosde of Agency Life, we chat with Billy Cina who is the Co-founder & CEO of Marketing Envy.

We chat about:

How she started her career in Agency Life & Marketing Agency
What the agency does
The big announcement - merging the agency
Changing services to suit the changing needs of your clients
Managing a merger in lockdown
An instant drop of retainers
Keeping a positive cash flow
Embracing online marketing
Pop up CMO’s
The freelance, gig economy
What to leave behind and what to take with after the pandemic
Cost-cutting and transparency
Adapting your agency for success in a time of quick change
Preparing for the best and worst-case scenario
and much much more...

S3 E62 Diversity Through Adversity with Lysa Miller from 3 Media Web

Fri, 12 Jun 2020 05:00:00 -0400

In this episode, we chat with Lysa Miller who is the Co-Founder & President at 3 Media Web.

This episode was brought to you by Verblio:
Verblio makes blog and content creation happen.

We chat about:

How she started her career in the agency world
Building successful partnerships
Managing projects within the agency
Pivoting with new projects
Nurturing relationships in your agency while working remotely
Having gratitude in troubling times
Diversity through adversity
Building online relationships
Shifting perspectives in the agency world
You are not the right agency for everyone
Pivoting - replacing the revenue with new projects (this one)
A perfect storm of reinventing yourself
The perfect storm to reinvent yourself
Building Relationships online with Lysa Miller
Shifting perspectives in the agency world

Links

Gino Wickman: Get a Grip on your Business
Sales Empowerment Summit

S3 E61 Inbound Marketing veteran Nick Salvatoriello shares his insights from over 10 years in the industry - Media Junction

Wed, 10 Jun 2020 02:00:00 -0400

On this episode of Agency Life, we chat with Nick Salvatoriello who is the HubSpot alum, a 10-year marketing veteran with a passion for helping businesses grow in a digital environment. VP of Agency Services at Media Junction.

We chat about:

How he started working for a company he believed in
Why he loves HubSpot & Inbound Marketing
Working closely with marketing agencies
Challenges with working at an agency
Managing expectations with employees and clients
Best tech stacks to use
Changing your business strategy
Embracing new experiences
Working from home
Having a bad hire and a bad client
working at an agency (drawing the line and working with agencies)
Scoping correctly
Advice for agency owners
Having a funnel and pipeline
Embracing this opportunity - being agile (this one please)
Advice to control revenue and talent

S3 E60 Helping healthcare clients move from panic to new normal with Rod Solar from Practice Marketing Consulting

Wed, 03 Jun 2020 05:00:00 -0400

In today's episode of Agency Life, we chat with Rod Solar who is the Director of Practice Marketing Consulting, author, and speaker to name a few.

This episode was brought to you by Verblio:
Verblio makes blog and content creation happen.

We cover

Helping healthcare clients move from panic to new normal
How his business started
The dark side of having all your eggs in one basket
Working with your life partner
Training business how to sell their products and service
improving customer service while increasing sales at the same time.
Marketing in the health care industry.
Why you should never stop learning
How to grow your business
How to lead in your industry
Challenges experienced.
Mistakes made over the years
Balancing personal and professional life
And much much more...

Links
DigitalMarketer
Time management by Ryan Deiss
How to Grow your Practice with Presbyopic Patients
7 Habits of Highly successful people

S3 E59 Building a better Agency by doing hard things with Perry from Penguin Strategies

Wed, 27 May 2020 03:00:00 -0400

In this weeks episode of Agency Life we chat with Perry Nalevka - CEO & Founder of Penguin Strategies in Tel-Aviv.

Penguin Strategies, a Diamond Hubspot partner and inbound marketing agency, who works with B2B technology companies that have complex products and long sales cycles. They create a customized marketing blueprint to build a sales funnel that works.

We chat about:

How Penguin Strategies started
Why Tel Aviv is leading in tech globally
Educating the market for a need for marketing
Investing in the seniority of your staff
Startup culture in Tel-Aviv
Running a remote team
Agency Life before the pandemic
Funding for businesses
Why your company is bigger than one person
Making your luck
Virtual Event with Brian Halligan
Building a better business coming out of a pandemic
And much much more...

Links:

Rethink your Inbound vs. Outbound B2B Marketing for H2 2020: https://inboundvsoutboundinb2bmarketi.splashthat.com/
Penguin Strategies: https://www.penguinstrategies.com/
The hard things about hard things. https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205

S3 E58 Peter from The Wow Company shares report insights from two recent agency surveys

Tue, 19 May 2020 12:00:00 -0400

In this episode, we chat with Peter Czapp who is the Director at The Wow Company and Co-Founder of Agency Collective. He shares report insights from two recent agency surveys. This episode is packed with key insights, predictions, advice and agency experiences.

We cover:

Seeing a change in the agency industry before the pandemic.
Agency Life Before Covid
Current impact and future impact of agency growth
Applying for funding
The role of the Agency Owner in the agency
Building a blueprint for success with your accountant
Managing your cash flow
Transitioning to working from home
Pacing yourself for a marathon, not a sprint
Setting up a business to fulfill your purpose
Reconnecting with your why.
Working together with other agencies to collaborate.
Focusing on profiting work.
Why revenue is not the only measure of success.
Why now is the time to listen to your gut
And much much more...

Links

Benchpress report: https://www.thewowcompany.com/blog/agency/benchpress-2020-is-here/
The WOW Company: https://www.thewowcompany.com/
The Agency Collective: https://www.theagencycollective.co.uk/
Why we sleep: https://www.amazon.com/Why-We-Sleep-Unlocking-Dreams/dp/1501144316
Agency Collective Tales Podcast: https://www.theagencycollective.co.uk/agency-collective-tales-podcast/
Email: peter.czapp@thewowcompany.com

S3 E57 How to work on New Business for your agency in tough times with Lee McKnight from RSW/US

Wed, 13 May 2020 00:00:00 -0400

In this week's episode, we chat with Lee McKnight who is the VP at RSW/US, the most complete and trusted outsourced new business solution for marketing communications firms.

We chat about:

How RSW helps marketing agencies to get new business.
Building lists for prospecting
Clients come first - New business comes second
Good tips to know during a pandemic
Sharing case studies and not boastful stories
Planning on how to ease back into the office
Being mindful
Checking workflows and sequences (automatic messages)
Tips for agencies
From adjusting to pivoting
Relooking your personas
And much much more...

RSW https://www.rswus.com/
Lee McKnight https://www.linkedin.com/in/leemcknightjr/

S3 E56 Business Development Agency expert Jody Sutter shares timeless top tips and advice. - The Sutter Company

Tue, 05 May 2020 14:00:00 -0400

In this episode, we chat with Jody Sutter from the Sutter company. Jody is a Business Development Agency Expert and Author of The Small Agency's Guide to Winning New Business.

We chat about:

Mastering emotions and mindset
Her book: The Small Agency's Guide to Winning New Business
Rewriting the rules she built in her career.
Reassuring clients that your agency is fully operational in the pandemic - communication is key.
The most important part of a business
Why it’s good to outsource.
Doing too much too soon
Re-inforcing good habits
We have been given the luxury of time
Having an open mind to technology
Living a balanced life.

The Sutter Company

https://www.thesuttercompany.com/

The Small Agency's Guide to Winning New Business: https://www.amazon.com/Small-Agencys-Guide-Winning-Business/dp/1986008037

12-week action intensives.

https://www.thesuttercompany.com/12-week-action-intensives

S3 E55 Perfect Partnerships Can Create Certainty in Uncertain Times with Matt Kohn from Different Hunger

Wed, 29 Apr 2020 04:00:00 -0400

In this episode, we chat with Matt Kohn from Different Hunger. Matt is an Agency Owner, blogger, adventurer, freelancer, and all-round born awesome human. he shares many experiences about his journey.

We chat about:

How he started his career and agency.
Dealing with a bad partner break up
From freelance to 6 figure salary
How he documented his journey on a Different Kind of Hunger Blog
Creating an accelerator course
Dailing down to scale up
Optimizing businesses in all aspects of business and personal.
Deciding who you want to work with
Creating abundance
Forgiving yourself for past mistakes
And much much more...

Links:

LI: https://www.linkedin.com/in/matt-kohn-6a07771a2/

https://www.differenthunger.com/

S3 E54 Roman Prokopchuk Shares How His Agency Podcast Grew His Business & Personal Brand - Nova Zora Digital

Wed, 22 Apr 2020 09:00:00 -0400

In this episode, we chat with Roman Prokopchuk who is is the Agency Founder at Nova Zora Digital, Top 100 Podcast Host, Digital Marketing Veteran, 1st Generation Immigrant & Foster Parent.

We chat about:

Romans background and how he started his agency
Operational scaling and building his business
What kind of freelancer to hire
Building your company brand both on and offline
A digital agency is an extension of the clients brand
How hosting his podcast changed his personal life
Building a community for your brand
How adding value in your work will grow your business
The lessons he learned by being a foster parent
Valuing your time
Why a bad client will suck up your resources and when to let them go
How to manage out of scope work
Tips and advice to manage your business
Work-Life Balance
And much more...

Check out their website:
https://www.novazoradigital.com/

Roman Prokopchuk's Digital Savage Experience Podcast
https://wavve.link/digital-savage-experience-podcast

S3 E53 Remote Working: Lessons For Agencies From 20 Years Experience with Matthew Stibbe - Articulate Marketing

Wed, 15 Apr 2020 05:00:00 -0400

In this episode of Agency Life, we chat with Matthew Stibbe who is the CEO of Articulate Marketing - a fully remote Inbound Marketing Agency. Matthew is a Marketer, entrepreneur, writer, pilot, and wine enthusiast.

This episode was sponsored by Vidyard. Vidyard powers HubSpot video for thousands of customer’s across Sales, Marketing & Services and Agencies who partner with Vidyard deliver video services that increase their client retainers. To learn more head over to https://www.vidyard.com/partners/

We chat about:

How he got started in Agency Life & HubSpot
Choosing from a very early age in the business to become a remote working agency
How to recruit remote workers and find top talent
Remote working interview process
Tips on having better video calls & good etiquette.
Creating a virtual community with your team & clients
Reducing anxiety amidst the Covid19 pandemic
Working from home during the pandemic
And much much more

Show notes

Articulate Marketing website: https://www.articulatemarketing.com/
Geek Boss.com blog https://geekboss.com/blog/
Remote working: Lessons from Managers from 20 Years experience.
Know your team: https://knowyourteam.com/
Officevibe: https://officevibe.com/
Turbine App: https://www.turbinehq.com/
HubToolKit: https://www.hubtoolkit.co

Did you know . . . 40% of businesses use video in their sales conversations. To find out how you can help your clients embrace video and increase your retainer revenue head over to https://www.vidyard.com/partners/

S3 E52 How Laura turned her side hustle into Bi-Lingual TDC Agency

Wed, 08 Apr 2020 03:00:00 -0400

In this episode of Agency Life, we chat with Laura Gomez who is a young female entrepreneur, Co-Founder of TDC Agency and podcaster. Laura shares her journey from taking a passion side project and turning it into an agency.

We chat about:

How Laura started TDC Digital
Turning your side hustle as a full-time business
How your personal development will positively impact your business
Expansion plans
Why having a podcast is important
Positive relationships with competitors
How to work with clients who don’t understand marketing trends
Having a bilingual business
The power of good routine
Working together in the agency as a couple.
Change in the agency
And much much more...

Today’s episode is brought to you by Verblio - who makes blog and content creation happen. to learn more and get 50% off your first month of content visit https://www.verblio.com/grow

S3 E51 George B. Thomas shares his journey from behind the laptop to speaking on stage - Impulse Creative

Fri, 03 Apr 2020 04:00:00 -0400

In this episode we chat with George B. Thomas is an Inbound Marketer, Video Jedi & HubSpot trainer at Impulse Creative with more than 25 years of sales & marketing experience. George is also a HubSpot Certified Trainer with a record-breaking twenty-one certifications including Inbound, Email, HubSpot, Contextual and Content Marketing.

He is a teacher and motivator at heart, his true passion is helping others to be inspired, educated, and willing to work hard in order to achieve unlimited success!

George and Clodagh Chat About:

His Career journey & how he discovered HubSpot
How taking 1 step at a time will ultimately lead you to your goals
Making time for educating yourself and your team
Being a happy, helpful, humble human
Educating people in HubSpot
How Sprocket Talk started
Why living life on his own terms and being truly authentic brought him joy and success.
Being a transition specialist in an ever-evolving world
Having a painful blessing
And much much more

Impulse Creative
Sprocket Talk
George B. Thomas

Today’s episode is brought to you by Verblio - a better way to do content for your agency’s clients. to learn more and get 50% off your first month of content visit https://www.verblio.com/grow

S3 E50 After 50 Episodes & 35 Interviews, Clodagh Shares Her Insights With Steve Brown

Wed, 01 Apr 2020 08:00:00 -0400

We've hit a milestone of the Agency Life Podcast with 50 episodes & 35 interviews with industry experts.

In this episode, Steve changed the narrative of Agency Life to sit down with Clodagh, who worked with 500+ Agency Owners, wrote the book “A Happy & Healthy Digital Agency” and our very own Podcast host of Agency Life.

Clodagh's journey.
What she learned interviewing the guests on her show.
Valuable insights and advice for agencies
Why you are not alone
How to navigate your agency for future growth
Having a vivid vision for your agency
What is your agencies reputation
Clodagh's business and personal growth
How to create a growth path for your business
Changing an unsettling feeling in your agency.
And much much more

Growit Group
Stand for something Book
Vivid Vision Book

Today’s episode is brought to you by Verblio - who makes blog and content creation happen. to learn more and get 50% off your first month of content visit https://www.verblio.com/grow

S3 E49 Author of The Golden Toilet & Agency Owner Steve Brown reveals Modern Marketing Insights

Fri, 27 Mar 2020 15:00:00 -0400

Steve Brown is the founder of ROI Online, an internet marketing agency, and author of Amazon Bestselling book The Golden Toilet. Steve grew up as a "chicken fried steak guy" in Amarillo, Texas and had his eyes opened while travelling the world. Through a long-winding journey, he returned to Amarillo and launched a marketing agency with an international footprint. Steve is a graduate of the Goldman Sachs 10,000 Small Businesses program. His agency ROI Online was recently recognized by Fortune Magazine and the Initiative for a Competitive Inner City (ICIC.org) as one of 100 Fastest-Growing Inner City Businesses of 2019. His agency is a HubSpot Platinum Agency Partner and the original StoryBrand Certified Agency.

Steve believes the true heroes of the American economy are the invisible entrepreneurs and business leaders of small to medium-sized businesses. As the marketing world shifts, these leaders find themselves chasing shiny marketing tactics that don't move the needle. They're left frustrated with nothing to show for their hard work. Steve wrote The Golden Toilet to help these entrepreneurs successfully navigate the modern world of marketing so they can get an ROI from their strategies. In the book, Steve Brown teaches you how to reframe your perspective on marketing so you can focus your resources and attention on the real live humans who need your solutions.

What is the story of how you came to start your agency?

Working for a previous agency, my job was to grow the accounts that came into a web design firm. From that vantage point, I could see what happened after those easy closes—and it wasn’t pretty.

Many of the accounts that came through would crash and burn.

People would come to us for a website or a redo, we’d close the deal and get their site in production, but then

it’d be handed off to the “web designer” (usually a Photoshop guy or someone with basic web creation proficiency).

The thing is, the designer’s job was to design. That’s all they cared about. They didn’t have a stake in the business of the client they were designing for—creation happens

at its own pace. The clients would look to me to pick up the pace, but I wasn’t in charge of the designers or their process. Frustration all around.

That’s when I made the jump into my own agency. I thought

if I could manage the whole process—educate the customer, walk them through every step, align everyone’s

expectations including the designers—we could avoid the frustrated, fiery end that those accounts had all come to.

Not so much.

I started my own agency to solve the problem of designers

designing for design’s sake because they lacked a foundational appreciation for what the business owners were

building. That makes sense enough. What surprised me was that the business owners were often also missing that same piece. When I realized a key piece was missing, my mindset shifted from “let me sell you a website” to “you don’t need a website.”

When it came to a website, business owners were stepping out of their entrepreneur shoes and letting the need

for a website—any website—take over. Instead of thinking about why they started their business and what they could accomplish with this opportunity. They needed to

understand that websites are just another component of a business process. They didn’t need just the one part—they needed a system to help them grow their business.

What I really wanted to do for my clients had little to do with websites. I wanted to help entrepreneurs thrive. I wanted to help them focus on the problem they set out to solve rather than spinning their wheels and wasting more money on marketing. If I can help you align your strategy and overall goals with a better system instead of just the website you think you need, I can help you win.

Today’s episode is brought to you by Verblio - who makes blog and

S3 E48 Learn How to Use Content Creation As A Competitive Advantage for Your Agency with Steve Pockross from Verblio

Wed, 25 Mar 2020 01:00:00 -0400

In this episode, we chat with Steve Pockross who has more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As CEO, he applies leading marketplace and SaaS principles to provide a high-quality, fast and flexible content creation platform.

We chat about:

What Verblio is and what they do
Delivering content consistently
What makes Verblio different from the rest
The ease of use of Verblio
Agency predictions in the next 3 years
The rise of the hyper niche agencies
Using content creation as a competitive advantage
Content trends
Why video is the future.
AI video platform to transfer written content to video content
Amplifying content
Building digesting content
What the best agencies are doing through content
Why coaching helps for your personal development

Survey Link: https://verbliosurveys.typeform.com/to/EuPARd

Today’s episode is brought to you by Verblio - who makes blog and content creation happen. to learn more and get 50% off your first month of content visit https://www.verblio.com/grow

S3 E47 Agency Tips & Strategies to Survive & Thrive in Challenging Times with Clodagh S. Higgins

Fri, 20 Mar 2020 03:00:00 -0400

In this solo episode, Clodagh gives tips & strategies to survive and thrive in challenging times.

Clodagh chats about:

Cashflow & Forecasting
Effectively managing the relationships with clients
You team and culture
Daily Check-ins
Internal organizing
Training
Routine
And much much more

S3 E46 Email Marketing Agency Hustler Shares Their Secrets to Running a Successful Remote Team with Bostjan Belingar

Wed, 18 Mar 2020 03:00:00 -0400

On this episode, we chat with the Bostjan Belingar - CEO at Hustler Marketing.

Hustler Marketing is an Email Marketing Agency who have helped Shopify stores create more than $18 million in new revenue with advanced email marketing techniques.

We chat about:

How Hustler Marketing created $600 000 in extra revenue for their client on Black Friday
How to do a spam test for your emails
Segmenting & deliverability of your email
How to kick ass with email marketing
Understanding that agency is a peoples business
How he grew his team to 30 people
How morning huddles can help you in your agency and how you can troubleshoot
Service down and sales second
Building Partnerships
The importance of having a BDR in your agency
Having a mentor as a business owner and for everyone in the team.
Common finances in your agency.
Why you should not pay for traffic too early.
Plan your day every day and your habits
Personal growth as a business owner
Getting a mentor
And much much more

Resources:
Hustler Marketing: https://www.hustlermarketing.com/
The Great Game of Business: https://www.amazon.com/Great-Game-Business-Expanded-Updated/dp/0385348339

S3 E45 How to Create a Work From Home Policy For your Agency with Clodagh

Fri, 13 Mar 2020 06:00:00 -0400

On this solo episode, Clodagh walks you through how to create a work from home policy for your agency. With the global pandemic of the Coronavirus (COVID - 19) and the rapid increase of businesses closing their offices, it is important to take action fast and make sure business can continue in a safe, productive way.

In this episode, Clodagh talks about.

The challenges and benefits of working from home.
Creating a work from home policy
Setting up a dedicated workspace
Communication
Creating new processes
Expectations for working hours, meetings, attendance
And much much more

S3 E44 How to Enhance Your Retainer Results & Unlock The Power of Video with Rob Sale from Vidyard

Wed, 11 Mar 2020 07:00:00 -0400

In this episode, we chat with Rob Sale - Snr. Alliances and Partner Development Manager at Vidyard. He takes us through all things video. From why your agency needs it and how to enhance your retainers with clients.

In this episode we chat about:

How agencies will benefit from video
How to capitalize on video marketing
How agencies can take it to market
How to package video marketing
HubSpot & Vidyard Global Strategic Alliance for video
26000+ Hubspot customers powered by Vidyard
Why you should focus on Growing your accounts with Video
How the way our communication changed over the years
40% of business use video in their sales conversations
Why video works and why it should be part of your 1 -1 sales strategy
Why B2B Sales are hard and how to change it
Introducing the video selling certification by Vidyard
What is video selling services
The certification program
How to become a Vidyard agency partner

Vidyard helps businesses succeed through the power of video.

Get in touch with Rob Sale
Check out the Partner Programme
Read more about Vidyard

S3 E43 8 Reasons Why You Should Start a Podcast for Your Agency in 2020 with Clodagh S. Higgins

Fri, 06 Mar 2020 03:00:00 -0500

In this not to be missed solo episode with Clodagh, she takes you through 8 reasons why you should start a Podcast for your Agency in 2020!

Clodagh & Max Taylor launched their brand new Rev-Casters online course & small group coaching to teach you how to start your podcast! This episode is filled with Interesting stats, tips, advice and so much more.

Click here to learn "How to Create Your Own Revenue-Generating Podcast"

S3 E42 How Harry Sanders Went From Being Homeless to Starting A Million Dollar SEO Agency - StudioHawk

Wed, 04 Mar 2020 02:00:00 -0500

On this episode we chat with Harry Sanders - Founder and Director of StudioHawk, a Google Marketing Specialist SEO company which helps businesses to drive the maximum possible organic search engine traffic and sales.

Harry shares his inspiring journey with us. He started working at the age of 14, was homeless and now, at the age of 22 own a million dollar agency.

We chat about:

His life journey
Starting his own business
The power of SEO
Seeing a gap and taking a chance
Starting a business at a very young age.
Hiring in advance
Having a clear vision and mission
Why a support structure is important
The importance of having a team leader
Work life balance
And so much more...

▶ Connect with Harry here on Linkedin
💻 Visit StudioHawk website to know more
✉ contact@studiohawk.com.au
☎ +6139091719

S3 E41 The Big Things that Could be Holding you Back from Reaching Your Personal & Professional Goals with Lee Goff from GetUWired

Wed, 26 Feb 2020 02:00:00 -0500

On this episode we chat with Lee Goff who is a Digital Agency Coach and Automation Consultant from Atlanta, Georgia.

Since founding GetUWired in 2003 in Lee’s upstairs bedroom, GetUWired has helped thousands of business owners around the world break through the glass ceiling and live the lives they deserve -making more money with less work and having more time for all the things they love. Lee is living proof that his formulas work.

We chat about:

How he started his career
Common mistakes made in the agency community
How limiting beliefs can limit your business
How to source leads
The importance of having a sales system
The big 3 things that are holding you back from your personal goals
Specialising in your industry
Location-based marketing
Why quiet time and working out makes a big difference in your life and work
Current trends in marketing
Why reading too much books can be bad
Having human interaction
And much much more...

LinkedIn: https://www.linkedin.com/in/leegoff/
MarketingAgencyCoach.com

S3 E40 Opportunities & Trends For Agencies in 2020 With Olga from SEMrush

Wed, 19 Feb 2020 01:00:00 -0500

On this episode we chat with Olga Andrienko - Head Of Global Marketing at SEMrush. She takes us through so many key insights into the world of digital marketing.

In this episode we chat about:

How she started in her career and SEM Rush
What SEMRush is and what they do
How using the tool will benefit your business and your clients
How to get started on a partner program
The power of SEO
The value of automation
Growth opportunities for agencies
Allocating budgets online
How to grow with your clients
Educating yourself on how to optimise a new audience
Why agency owners have a powerful voice
And much much more

Olga is the Head of Global Marketing at SEMrush. Together with her team she has built one of the strongest international communities in the online marketing industry.

Olga speaks at the leading industry's conferences such as SMX, Pubcon, BrightonSEO. She is also a judge of the UK Social Media and Communication Awards.

SEMrush is an all-in-one Marketing Toolkit for digital marketing professionals.

All-in-one Marketing Toolkit

for digital marketing professional

LinkedIn: https://www.linkedin.com/in/olgandrienko/
SEMrush: https://www.semrush.com/

S3 E39 How to Improve Yourself, Your Agency, While Avoiding Common Mistakes - With Dan The Agency Man from The Agency Collectives

Wed, 12 Feb 2020 03:00:00 -0500

On this episode we chat with Dan "the Agency Man" De la Cruz about Improving yourself, your agency and how to avoid making common mistakes. Nothing gets Dan more excited than helping agency owners create amazing businesses, and hurts him more than to see agency owners struggle with simple things in their business. Simply because they do not know what the solution is.

Dan also runs a community of agency owners from around the world, where he helps them to run better agencies.

We chat about:

How he started by creating events for marketing students in university
Mistakes made becoming an agency owner
The downfall of his first agency
The pressure of being an agency owner from 2 different perspectives
Why wellness is important for yourself and your business
Having a community for support
Rebuilding your life
How his journey in Agency Collective started.
Learn how to improve on your and avoid common mistakes
What Dan is looking forward to for agency owners in the future.
His podcast called “Say no”
Why sustainability will become more and more important in the future

Say No Podcast https://www.theagencycollective.co.uk/say-no-podcast/?mc_cid=8ba8e3a5b2&mc_eid=b11f981cdb

The Agency Collectives

https://www.theagencycollective.co.uk/

Check out their youtube channel for loads of tips from inspirational agency founders:
youtube.com/c/TheAgencyCollective

Twitter:
twitter.com/agencycollectve

S3 E38 Importance of Time Management in your Agency with Clodagh S. Higgins

Wed, 05 Feb 2020 05:00:00 -0500

In this solo episode of Agency Life, Clodagh chats all about time management in your agency.

She covers:

Definition of Time Management
Time Management in Numbers
How is time linked to your profitability
Professional Services Specifics - This is how we spend time and what it costs
Typical Time wasters
What can we do to manage it better?
Covey’s 4 areas to focus on in Time Management
How should we prioritise our time?
Group Task - How can I impact and improve my time management in a client case and for myself?

S03 E37 Discover How to Create Results Driven Content for Your Clients & Agency With Abbygail Wood from The Content Lab

Wed, 29 Jan 2020 04:00:00 -0500

In this episode we chat with Abbygail Wood - Founder of The Content Lab. Helping digital agency owners save time, increase profits and engage with customers through innovative content strategy and content writing.

Abbygail shares her career journey with us and interesting insights on content creation.

We also chat about:

How her business started with her husband
The content struggle
Why blogging is not dead
An abundance mindset in your agency
Networking in the industry
Unique selling point with content
Focusing on the final benefit
Abby’s personal and professional goals
Doing the most difficult task first
How to create results driven content
Knowing how to create the agency you want
The future of Content Lab
And so much more.

https://www.thecontentlab.ie/
Eat that Frog

S3 E36 Why Being True To Yourself Will Determine the Success of Your Agency with Sarah McIntyre from BRIGHT Inbound Marketing

Wed, 22 Jan 2020 03:00:00 -0500

In this episode we chat with Sarah McIntyre, the Founder & Chief Strategist at BRIGHT Inbound Marketing in Sydney Australia. Listen to her career growth, advice and learnings over the past few years.

We chat about:

How Sarah started with HubSpot (Before email)
Her Career & starting BRIGHT Inbound Marketing in 2019
Changes in the industry
Start off with a small project and scale from there
Industry changes over 11 years
Being true to yourself and determining your own success for your agency.
leveraging your network to get stuff done
Scaling back to scale forward
How to work with difficult clients
How meditation helped her personally and in business

Sarah LinkedIn: https://www.linkedin.com/in/sarahjmcintyre/
BRIGHT Inbound Marketing: https://www.brightinbound.com.au/

WhatPods

S3 E35 How to Structure your Agency for Greatness & Build Partnerships in 2020 with Rachel Jacobs from Ecommerce Partnership

Wed, 15 Jan 2020 03:00:00 -0500

On this episode of the Agency Life Podcast - Clodagh chatted with Rachel Jacobs from Ecommerce Partnerships who not only takes us through very insightful ways to change things in your agency with your financials, projects, processes, etc but also how to implement the new changes successfully.

We learned so much in this episode and sure you will too. Rachel and Clodagh also chats about:

Why structure and organisation is important
How she started in e-commerce
Projections and cash flows
Tightening up the sales process
Increasing the lifetime value of your customers
Not charging enough money.
Working too many hours
Not being able to project
The problem with agency owners not stepping away
Having decision fatigue in your agency
Why agency positioning is important - look at the clients you liked working with and the ones you disliked and analyse it.
Scaling time vs scaling money
How to charge money in the sales process
Creating a business of your dreams
Why working a 3 day week works for her and how she got to this point
Aligning your business goals with your personal intentions
And so much more

Agency Partnerships website: https://ecommercepartnerships.com/
Rachel on LinkedIn: https://www.linkedin.com/in/rachelmjacobs/

S3 E34 How Oxygen Agency Overcame Challenges to Become the Leading HubSpot Agency in China with Gareth Jones

Wed, 08 Jan 2020 08:00:00 -0500

Welcome to 2020 and to our brand new Season of Agency Life. In this episode we chat with Gareth Jones who is the CEO of Oxygen Agency in China.

He takes us on his journey of how he started out as being an Entrepreneur from the UK to China. Gareth is the epitome of an entrepreneur and dives deep into his world of agency life.

We chat about:

Starting out with HubSpot in China
Overcoming issues with client service in the agency
The importance of processes & retainers.
Working in China and the Chinese ecosystem
Why project management is important
Hiring Process at Oxygen Agency
Purposeful growth in 2020
Working on profitability in the new year
Having more intention with clients and client work
Going into software
What his ah-ha moment was
Client success
Realising when a project is not profitable
Firing a client that is not a good fit
Balancing home and work life as a business owner.
Starting with your why
Working out what your values are

S2 E33 Personal & Professional Highlights for 2019 and Recommendations for 2020 from Clodagh

Fri, 20 Dec 2019 07:00:00 -0500

This is the very last episode of Agency Life for season 2 and for 2019! In this Solo episode with Clodagh talks about Personal & Professional Highlights for 2019 and Recommendations for 2020.

She talks about:

Lowlights

Closure of my own agency - really tough - learned a lot that I can share with other agency owners - what does not kill you and all that
Lost friendships through the closure of my previous agency
and more...

Top 5 highlights for 2019

Speaking at T&C in SD & DAX in NYC - the Digital Marketer Community is incredible their education, community and events are top class - end of March - SD for T&C 2020 get it in the diary.
Being on a panel at Partner Day before Inbound on the topic of people and culture which is one of my favourite topics to help agencies in.
and more

Recommendations for Agencies in 2020

Focus on Profitability - yes increase your revenue but a focus on how you can increase 1% of your profits each month will add another 12% to your overall at the end of the year.
Marketing AI Tools - get ahead of this before your clients do.

If you would like to learn more about working with me an the team at Growit to help you increase results for your clients, return and retention of your team drop me a line - clodagh@growitgroup.com

S2 E32 Story of the Successful Transition from Recruitment Agency to Marketing Agency with Sean Anderson from Hoxo Media

Wed, 18 Dec 2019 00:00:00 -0500

For the finale of our second season of Agency Life Edition we chat with Sean Anderson who is the Co-Founder & CEO at Hoxo Media.

This is a not to be missed episode as Sean shares very insightful tips on his successful transition from recruitment agency to Inbound marketing agency. Clodagh has worked with Hoxo Media closely for nearly a year and has seen 100% growth in their revenue. Read all about it here.

In this episode we chat about:

How Sean and Amar started Hoxo Media
Creating 6 months of content every day
Inbound Marketing for recruitment
Signing 6 clients in 1 month before starting the business by creating content.
50 clients around the world
Using video on LinkedIn
Creating a podcast for your agency
Document rather than create
The difference between a recruitment and a marketing agency
How to have a difficult conversation with an employee/partner that is not in the right seat in your agency
Building a growth algorithm for your business
Showing people your agency culture and not telling them
How working with Clodagh changed their business
Working it out = making it happen
Doubling agency value in 6 months
Advice for Agency Owners
And so much more...

S2 E31 How to Proactively Target your Dream Clients and Get More Business with Nathan from Agency Dealmasters

Wed, 11 Dec 2019 04:00:00 -0500

In this episode we chat with Nathan Anibaba from Agency Dealmasters in Birmingham. Nathan loves helping B2B agencies grow, professionalise and sell.

We chat about:

Early Days of Joining HubSpot
Measuring ROI using HubSpot
How to win new business.
Starting Agency Dealmasters
Launching a sales course
What agencies are doing well and what they are not doing well.
“How to proactively target your dream clients and get more business”
Building a relationship with your clients before you sell to them
Sales process and consistency
Having a good sales process and following it
Core values in a business
The mistake of not paying for quality
Reading is a superpower
Tips and advice for people starting a new agency.
And so much More...

References

Agency Dealmasters: https://www.agencydealmasters.com/
Jill Konrath: https://www.jillkonrath.com/sales-books

S2 E30 Why do you need to hire a Digital Marketing Agency and how to choose the best one

Wed, 04 Dec 2019 03:00:00 -0500

In this solo episode Clodagh S. Higgins chats about Why do you need to hire a Digital Marketing Agency and how to choose the best one. With many years of experience working with Agency Owners, 500+ agencies, interviews and writing a book on "A Happy & Health Digital Agency" she shares her valuable insight.

Clodagh chats about:

Having a good working relationships with your clients
Who have they worked with before and the results they got for their clients
What are your sales follow up process in your agency.
When is the right time to start looking at an agency and how to look at them.
Marketing AI in your agency
Attract, engage & delight (HubSpot Flywheel)
Using your intention and gut feeling to choose the right agency
What are there on boarding process and what numbers will they be reporting on?
Is the agency a thought leader in the industry.
And so much more

S2 E29 How Making Time For your Hobbies Can Make your Agency Fly with Jackie Hermes, CEO at Accelity

Wed, 27 Nov 2019 02:00:00 -0500

In this episode we chat with Jackie Hermes - CEO at Accelity Agency in Milwaukee, Wisconsin.

Jackie started her entrepreneurial journey with cookies and now owns a successful agency. Apart from being a powerhouse girl boss, she is a mom and also fostered one of her children from foster care in Milwaukee, working toward my pilot’s license and so much more.

We chat about:

How she started her career (applying for Uber, and applying for a bartending job)
Starting an agency while growing her family
Working smart
The power of video and practicing for it
Creating content for linkedIn
Building a personal brand
The importance of having hobbies
The need of checklists in your agency
Using video in your hiring process
Poor hiring choices in your agency
Letting go of bad fit clients
The importance of having a business coach
Raising kids In the era of social media
And so much more...

https://accelitymarketing.com/
https://www.jackiehermes.com/

S2 E28 How to Make it Easy for Your Agency to Manage Client Relationships & Subscriptions with Sunir Shar - AppBind

Wed, 20 Nov 2019 02:00:00 -0500

In this episode we chat with Sunir Shah - CEO at AppBind in Toronto, Canada.

AppBind allows you to manage subscriptions on behalf of clients. Automatically track and securely expense all future charges to your client from a single plane of glass.

We chat about:

How and why Appbind started.
Seeing the solution and making it happen
How Appbind is making it easy for you as an agency to buy and manage cloud subscriptions to the technical stacks for your clients.
The importance of partnerships.
Managing partnerships in an agency.
Why software companies don’t make money.
What to look for in a software company.
Why clients hire agencies.
The Future of Agencies.
Billing issues.
How to make it easy for your agency to buy and manage cloud subscriptions and manage relationships.
And so much more...

S2 E27 Get Clarity, Get Direction and Eliminate Chaos with Frank Cowell - CEO at Digitopia

Wed, 13 Nov 2019 09:00:00 -0500

In this Episode we chat with Frank Cowell - CEO at Digitopia

Frank has been in the Agency Life game for almost 16 years and shares so many insights to all the valuable business lessons he learned along the way.

We chat about:
- From working for a remote agency to getting back into the office and starting his own business.
- How he started his agency
- Real-life connections with clients
- What Digitopia does
- Forward-thinking for your clients
- Video Marketing
- Treating Digital like it’s a relationship mechanism
- The power of buyer personas
- Knowing the position of your agency and how to scale effectively
- Standardisation
- Growth Plans for Digitopia
- Mistakes made in the agency
- Business Partner relationships
- Immediate benefits of EOS
- Industry Insights
- Taking emotion out L10 weekly meetings
- Getting clarity, direction and eliminating chaos.
- Preparing for the new decade personally and professionally
- Tips and advice for people who want to start their own agency.

S2 E26 How Hard Work & Heart Work Can Grow your Agency and Personal Life with Darren Leishman from Spitfire Inbound

Wed, 06 Nov 2019 03:00:00 -0500

In this episode we chat with Darren Leishman Co-Founder and Managing Director at Spitfire Inbound in Johannesburg.

We Chat About:

His Career journey
What Spitfire Inbound does and offers
Embracing the flywheel
How to manage client & agency relationships
How to determine a good fit client for your agency
Working with clients who has a growth mindset
The secret of having and holding a client for more than a decade (Passion for the brand, living the brand,
Looking for innovation
Listening to understand rather than respond
A winning interview technique
Personal goal for South Africa
Hiring for attitude and aptitude
Working with your life partner in your agency
Doodling

Have a look at their giving back page and downloadable some colouring in doodles here
Check out their website

S2 E25 How to Successfully Scale Your Agency with Michelle Bourke from Foresight Digital

Wed, 30 Oct 2019 03:00:00 -0400

In this episode we chat with Michelle Bourke - Founder and CEO Foresight Digital

“Along with 14 years experience in digital and marketing leadership and delivery across corporate, small business and scaleups”

We chat about:

How she started her agency
Hiring process
Digital Marketing Strategies
Scaling successfully
Hiring pre-maturely
Having clear job descriptions and KPI’s
Having a successful sales process
The power of meditation
Tips for new agency owners
And so much more

S2 E24 You Can Have Scale, or You Can Have Control but You Can't Have Both with Trevor Rappleye from CorporateFilming.net

Wed, 23 Oct 2019 06:00:00 -0400

In this episode Clodagh speaks to Trevor Rappleye from CorporateFilming.net and how he fell involve with filming and started his first business at the age of 13.

We also chat about:
His trials and tips of being a video agency owner.
He gives incalculable advice and insight on how you can thrive and scale a video production firm
How you can go the extra mile and do what no one else does.
Trevor offers us insight on his personal "vibe" on getting people comfortable behind the camera and growth plans with subscription models.
Working on your business and not in your business.
And so much more...

https://www.corporatefilming.net/
https://www.trevorrappleye.com/

S2 E23 How to Maximise your Agency Utilization in 3 Easy Steps with Marcel Petitpas from Parakeeto

Wed, 16 Oct 2019 03:00:00 -0400

In this episode we chat with Marcel Petitpas - Co-founder & CEO at Parakeeto. Marcel is an Agency Profitability Expert and shares his agency journey with us.

We chat about:

Ups and downs and venturing into the entrepreneur world.
How Parakeeto started
Capacity forecasting - when is the right time to employ someone
The 3 most important numbers that companies should track

1. Capacity
2. Utilization
3. Average Billable Rate

Advice for Agency Owners
And so much more...

Parakeeto.com: https://parakeeto.com/

Instagram: https://www.instagram.com/marcel.petitpas/

Linkedin: https://www.linkedin.com/in/marcelpetitpas/originalSubdomain=ca

Facebook: https://www.facebook.com/agencyprofitability/

Website: https://marcelpetitpas.com/

S1 E22 How I Generated 3.5 Billion Monthly Social Views & 10m Social Media Network Faiz Imran - Founder at Fismma

Wed, 09 Oct 2019 07:00:00 -0400

In our 22nd episode of Agency Life we chat with a young entrepreneur Faiz Imran who is pioneering the digital world. At a very young age Faiz understood how to sell what people want, and how to make money from it. Listen to the full episode to hear what he reveals about himself.

We also chat about:

How he started his own business
Leveraging business opportunities
10m social media network - 3.5 billion monthly views
Working more on the business and less in the business
How to grow from 5 figures to 6 figures using proper infrastructure
Overcoming mistakes
Allowing people to do what they love in your agency

S2 E21 The Reality of Running an Agency and Being a Female Entrepreneur with Beth Trejo from Chatterkick

Wed, 02 Oct 2019 07:00:00 -0400

In this episode we sit down with Beth Trejo - CEO & Founder of Chatterkick, a social media agency in Sioux City, US.

We chat about:

How she started her Agency
Being a female entrepreneur
Starting a business and growing a family
Growing pains of running an agency
Reality of running an agency
Bringing on a bad fit client
Social Media software
And so much more

S2 E20 Attract, Engage & Delight Rockstar Employees to your Agency

Wed, 25 Sep 2019 07:00:00 -0400

Clodagh was a key speaker at the Digital Agency Expo that took place in New York earlier this month. She spoke about one of her favourite topics “Attract, Engage & Delight Rock Star Employees to your Agency” and it is now available as a podcast!

She covers:

A 12 step process on how to attract good talent to your agency.
Why your vision and values are important to your website
How and why your social media will attract great people
Why you should always be hiring
Your Interview process
Team Culture Fit
How to prepare yourself and the new hire
Onboarding
Culture Code
Career paths for your employees
An Accountability chart
And so much more

S2 E19 Not a recap of Inbound 19 - Instead what to focus on for the 70 days of 2019 in your agency

Thu, 12 Sep 2019 08:00:00 -0400

There are 70 business days left in 2019!
Does that scare or excite you?

We've created a Digital Agency Re-energiser Blueprint that will help you make the most of 2019 and start off 2020 with a bang.

In this episode Clodagh chats about:

Having new ideas for your agency and how you should implement it
The revenue in your pipeline and the sales in your pipeline
Evaluating your teams happiness
Walkthrough of each key pillar (Agency People, Strategy, Growth, services, Sales and Marketing) and and how to action it in your agency.
Inbound '19
And so much more...

Download your copy of the Digital Agency Re-energiser Blueprint here

S2 E18 Clodagh's INBOUND'19 Recommendations for Digital Agency Owners

Wed, 28 Aug 2019 10:00:00 -0400

With INBOUND 19 only a few days away, Clodagh chats about the talks she's looking forward to attending, she shares her tips and advice on making the most out of the event, key themes that will be covered, how to get in touch with her and so much more.

Key themes:
- People
- Video
- Content
- AI and Chat
- Sales
- Services
- Integrations and Future Agency

Read her blog to make notes of the key themes and talks that she chats about.

S2 E17 How to Grow Your Agency by Following Your Gut with Charles McKay - Synx

Wed, 14 Aug 2019 08:00:00 -0400

Welcome to Season 2 of our Agency Life Podcast with Charles McKay from Synx.

We loved chatting with Charles and spoke about the following:

His background and how he grew his agency to HubSpot Double Diamond status.
Charles’s Methodology on Less is More - Going to the core problem and simplifying it.
How outsourcing partners are beneficial to their agency.
Why trusting your gut is important as an agency owner
Working smarter not harder - where to remove risk.
AI and data in today’s world
What consolidation looks like in 2020
Having a sustainable growth model
How to deal with your heart and your head as an agency owner.
Being happy at work and at home

Book reference: https://www.amazon.com/Abundance-Future-Better-Than-Think/dp/1451614217/ref=nodl_

S1 E16 Agency Culture Code with Clodagh S. Higgins - Growit Group

Wed, 03 Jul 2019 06:00:00 -0400

In our 16th episode, Clodagh sits down and chats about something she's very passionate about the "Agency Culture Code".

She explains what culture is, why it's important, and how to implement it.

Clodagh also gives tips on her experiences working with people and her 6 key step guide on creating the culture your agency and employees deserve.

S1 E15 Interns Rock with Amanda Nielsen from New Breed

Wed, 12 Jun 2019 04:00:00 -0400

In our 15th episode of Agency Life we chatted with Amanda Nielsen from New Breed in Burlington, Vermont about her journey from being an intern to Strategic Partnerships Manager. Interestingly enough, New Breed Owner and CEO Patrick started his career as an intern at New Breed and now owns the agency.

We chat about:

Conversational marketing
How the tools you use can benefit your agency
The importance of customer retention
Having an ideal customer persona
Why branding is important
Culture in your agency
Growing your career
Not saying yes all the time
Women in the workplace
The Power of saying no
Owning your personal brand
Work-life Balance

S1 E14 How to Intuitively Grow your Agency with Mike Skeehan - Salted Stone

Sun, 26 May 2019 05:00:00 -0400

In our 14th episode of Agency Life we chatted with Mike Skeehan from Salted Stone on growing your business by actively following your intuition.

Mike talks about:
- Going global with his agency
- Creating a culture code
- Starting an agency and the challenges he overcame
- Coincidences that led him to where he is today
- Following your gut and using your intuition to make decisions
- Working remotely
- Expanding to Europe

S1 E13 Creating an Agency You Love is Possible with Angela Hill, Incitrio

Sun, 05 May 2019 00:00:00 -0400

In our 13th episode of Agency Life, we chat with Angela Hill, Founder & CEO at Incitrio about creating an agency you love.

Angela's life mantra to make an "Impact" both personally and professionally has led her to run an agency she can be proud of. Angela's main focus was finding the perfect work-life balance.

We also chat about:
- Looking at problems in the agency differently
- Overcoming obstacles
- How to build a business that aligns with your personal life

S1 E12 How to get the most out of HubSpot by thinking differently with Resa Gooding Cacao Media

Sun, 28 Apr 2019 00:00:00 -0400

We are very excited to share our 12th Episode of Agency Life, where Clodagh chatted with Resa Gooding Co-founder and CMO at Cacao Media Marketing Agency based in Isreal and all-around powerhouse!

From the Caribbean to Israel, and statistics to marketing. Resa takes us on a journey of how she transformed hardships into victory. In this episode, it becomes quite evident that Resa's perspective on business and life has led her to rise up and claim her spot in the agency world.

We chat about:

The value of using HubSpot
How hosting HubSpot workshops monthly had led 100 sign up's every month.
How to generate leads differently than other agencies.
Tips and tricks on how to use Hubspot effectively
How to get more sales with HubSpot
Choosing an employee that is the right fit

S1 E11 Change is certain, Is your digital agency prepared? with Boyd Wason from Done By Friday

Sun, 14 Apr 2019 00:00:00 -0400

We are SO delighted to share our 11th episode of Agency Life with you!

We recently chatted with Boyd Wason from Done By Friday in New Zealand about change in the agency world. Boyd and his wife Sonia Slattery were standing around their kitchen table more than 10 years ago and the idea sparked to start their own agency. The rest, well... is history.

Boyd shared valuable advice that he learned over the years and we look forward to sharing them with you.

We spoke about:

1. How to Manage change in your Digital Agency.
2. Following your gut - if something feels right, just do it
3. Preventing mistakes (some red flags to look for before taking on a big account)
4. How to change your attitude when dealing with a difficult client - making the mental shift.
5. What to look at before taking on a big account.
6. How to prepare your agency for change.
7. Separating work and life from the marriage - tips from Boyd.
8. Advice for startups
9. Make time to talk to your employees

S1 E10 Before... During & After a Merger with Kathleen Booth from IMPACT

Sun, 07 Apr 2019 00:00:00 -0400

"What if you merge your agency and it's one of the best business decisions you've made? Well... it is possible and Kathleen Booth from IMPACT is here to share with us the before, during, and after a merger process.

Mergers and acquisitions are becoming more and more popular. As an agency owner... now, more than ever, it's time to gear yourself as you could be approached and it's important to be prepared.

In this episode, we chat about:

- Kathleen's background in the agency world.
- How to fire fast as an agency owner
- When you know it's time to sell
- The process or merging and how to prepare for it
- How to balance work life as a married couple"

S1 E9 Cindy Hudson Fusion

Thu, 04 Apr 2019 00:00:00 -0400

This is our 9th episode of Agency Life and we spoke with Cindy Penchina - the fearless leader, President, and CEO of Hudson Fusion.

Cindy founded Hudson Fusion in 1996, before Google was even a thing. She takes us on her agency journey about adapting with the times, being agile, managing business partnerships, and overcoming mistakes.

S1 E8 Meghan Hultquist HQdigital

Sat, 23 Mar 2019 20:00:00 -0400

We are so happy to chat with our first female Digital Agency Owner - Meghan from HQdigital.

In this episode, we chat about:

- Marketing for a marketing agency
- What kept their agency going
- Recent successes
- The power of video
- Embracing feeling uncomfortable
- Managing client relationships
- What keeps her going
- Healthy working habits
- Running an agency as a married couple

...and so much more!

S1 E7 Greg Williamson Concentrate NZ

Sat, 16 Mar 2019 20:00:00 -0400

In this episode, we chatted with Greg Williamson from Concentrate in New Zealand about running an agency, having a good relationship with your partner and team. Using EOS® and Traction Tools, business processes, tools for better production, living a balanced life, and so much more. You do not want to miss this!

S1 E6 Mergers & Acquisitions with Clodagh

Tue, 12 Mar 2019 20:00:00 -0400

Following up from a phone call that Clodagh had recently with an agency that approached her to buy them. She took some notes and this mini-podcast is sharing some tips for agency owners that are considering a merger or acquisition,

S1 E5 Eric Pratt Revenue River

Sat, 09 Mar 2019 19:00:00 -0500

In this episode, we chat with Eric Pratt from Revenue River. We chat about "the death of inbound", the change in the market space, what Revenue Rover is about, and so much more.

S1 E4 Remington Begg Impulse Creative

Sat, 02 Mar 2019 19:00:00 -0500

A few weeks back we chatted with Remington Begg from Impulse Creative about topics from agency life, running an agency as a couple, managing people, and so much more.

S1 E3 Martin Broadhurst Agency Life

Sat, 23 Feb 2019 19:00:00 -0500

"That's agency life. You are constantly evolving, there are new opportunities coming out all the time and you have to evolve".

In this episode, we talked about using various topics around the agency life, using EOS, the power of good work relationships, taking time off and so much more.

S1 E2 Rich Wood Six & Flow Agency Life

Sat, 16 Feb 2019 19:00:00 -0500

“We have built a 'team first agency' - centered around core values."

In this episode we talked about the importance of reading and learning to keep you sharp in your agency, hiring a salesperson as soon as possible, and how to make the right noise for your agency.

Rich Wood is from Six & Flow Diamond HubSpot Agency Partner in Manchester, UK.

S1 E1 IDS Agency Ranya & Izzy Agency Life

Sat, 09 Feb 2019 19:00:00 -0500

"The best partnerships are when you're really building something together," Izzy, IDS Agency.

On this episode, Ranya & Izzy share their 13 year story about ids.agency from a base in Chile to having a team around the world.

We talked about the challenges of not speaking the local language, how they create team culture when they have workings in more than 4 other countries, and tips on how they manage a successful agency and have a happy marriage.

(We may have said the f word when we were talking about the amazing book "The subtle art of not giving a f%*k" by Mark Manson but otherwise the podcast is very professional.)

Agency Life E1 Clodagh S.Higgins Introduction

Mon, 10 Dec 2018 19:00:00 -0500

A little intro about me and my background and what I will be covering in the podcast about real stories from Martech Agency Owners and their businesses, their trials and successes, the people they work with how they have overcome challenges and how they have happy, healthy relationships too.