Coaching For Creatives with Aura McKay Thu, 14 May 2026 21:50:45 -0400 http://www.businessofcreativity.ca en-us © 2026 Coaching For Creatives with Aura McKay yes fb04e360-b4d0-5e33-8992-8cbd7a7bf5a0 aura@businessofcreativity.ca Aura McKay episodic false Coaching for Creatives is a completed podcast with past episodes still totally relevant for todays freelancers. 


Business tips for photographers, designers, and other freelance creatives to help you earn more, stress less, and grow your business with confidence. 

These bite sized episodes give you specific tips and insights that you can apply to your freelance business right away. 

Aura McKay has a unique ability to simplify complex ideas and give you just the pieces that matter in your business. 

If you don't see an episode on the topic or challenge you are currently facing, reach out and book a free call:  https://www.businessofcreativity.ca/advisor

]]> Buzzsprout (https://www.buzzsprout.com) freelancing, coach for creatives, freelance business tips, business tips for freelancers, business coach for creatives, business coach for photographers, business of creativity, coaching for creatives Aura McKay aura@businessofcreativity.ca https://storage.buzzsprout.com/ncyk0p2xsjvavm2g9pnkep61pbbk?.jpg Coaching For Creatives with Aura McKay http://www.businessofcreativity.ca Aura McKay Conquering Budget Conversations with Confidence: Tips for Freelance Creatives Conquering Budget Conversations with Confidence: Tips for Freelance Creatives In this episode of Coaching for Creatives, Aura McKay, founder of Business of Creativity, provides practical tips and tools to help freelancers and creatives confidently discuss budgets with high-profile clients. 

By addressing common fears and misconceptions surrounding money conversations, Aura highlights ways to reframe these discussions as partnerships, emphasizing the importance of clarity and transparency. 

She offers specific phrases and approaches to facilitate smooth and effective budget talks, ultimately aiming to improve client relationships and project outcomes.

00:00 Introduction to Budget Conversations
01:27 Understanding the Importance of Budget Talks
03:32 Overcoming Fear and Building Confidence
07:00 Practical Tips for Budget Conversations
08:57 Practicing and Perfecting Your Approach
12:56 Final Thoughts and Challenges

Sign up to our newsletter for more tips like this:  https://www.businessofcreativity.ca/newsletter

]]> In this episode of Coaching for Creatives, Aura McKay, founder of Business of Creativity, provides practical tips and tools to help freelancers and creatives confidently discuss budgets with high-profile clients. 

By addressing common fears and misconceptions surrounding money conversations, Aura highlights ways to reframe these discussions as partnerships, emphasizing the importance of clarity and transparency. 

She offers specific phrases and approaches to facilitate smooth and effective budget talks, ultimately aiming to improve client relationships and project outcomes.

00:00 Introduction to Budget Conversations
01:27 Understanding the Importance of Budget Talks
03:32 Overcoming Fear and Building Confidence
07:00 Practical Tips for Budget Conversations
08:57 Practicing and Perfecting Your Approach
12:56 Final Thoughts and Challenges

Sign up to our newsletter for more tips like this:  https://www.businessofcreativity.ca/newsletter

]]> Aura McKay Buzzsprout-16222953 Wed, 04 Dec 2024 15:00:00 -0500 816 6 23 full false How to Increase Your Freelancing Rates: Strategies and Justifications How to Increase Your Freelancing Rates: Strategies and Justifications In this episode of Coaching for Creatives hosted by Aura McKay from Business of Creativity, listeners learn essential strategies for raising their rates as photographers, graphic designers, and other creative freelancers. 

Aura outlines three key steps to communicate rate increases effectively to clients: giving advanced notice, being transparent, and offering a grace period. 

She also discusses five compelling reasons to justify rate hikes, including new skills, high demand, expanded scope, increased business costs, and years of experience with proven results. 

The episode aims to help creative freelancers confidently implement price adjustments while maintaining client relationships.

00:00 Welcome and Introduction
00:17 Why It's Time to Raise Your Rates
01:08 Three Steps to Communicate Rate Increases
01:49 Overcoming the Fear of Losing Clients
02:59 Justifying Your Price Increase
03:35 Advanced Notice Strategies
05:32 Transparency and Value Communication
06:35 Top Reasons to Raise Your Rates
13:16 Effective Communication Methods
14:46 Conclusion and Viewer Engagement

Book a free call today:  https://www.businessofcreativity.ca/advisor

]]> In this episode of Coaching for Creatives hosted by Aura McKay from Business of Creativity, listeners learn essential strategies for raising their rates as photographers, graphic designers, and other creative freelancers. 

Aura outlines three key steps to communicate rate increases effectively to clients: giving advanced notice, being transparent, and offering a grace period. 

She also discusses five compelling reasons to justify rate hikes, including new skills, high demand, expanded scope, increased business costs, and years of experience with proven results. 

The episode aims to help creative freelancers confidently implement price adjustments while maintaining client relationships.

00:00 Welcome and Introduction
00:17 Why It's Time to Raise Your Rates
01:08 Three Steps to Communicate Rate Increases
01:49 Overcoming the Fear of Losing Clients
02:59 Justifying Your Price Increase
03:35 Advanced Notice Strategies
05:32 Transparency and Value Communication
06:35 Top Reasons to Raise Your Rates
13:16 Effective Communication Methods
14:46 Conclusion and Viewer Engagement

Book a free call today:  https://www.businessofcreativity.ca/advisor

]]> Aura McKay Buzzsprout-15883376 Mon, 07 Oct 2024 12:00:00 -0400 916 6 22 full false Price as a Bridge: Connecting Profit and Client Value Price as a Bridge: Connecting Profit and Client Value In this episode of Coaching for Creatives, business coach Aura McKay discusses the concept of pricing as a bridge between a freelancer's desire for profit and a client's desire for value. She highlights the importance of understanding costs, calculating profits, and connecting with clients to meet their budget expectations effectively. Aura also encourages freelancers to reframe their thinking around pricing and provides resources such as a free pricing guide and an upcoming pricing bootcamp to help creatives master their pricing strategies.

00:00 Introduction to Pricing for Creatives
00:37 Understanding the Pricing Challenge
01:06 Reframing Pricing as a Bridge
01:43 Calculating Costs and Desired Profit
02:47 Connecting with Clients' Expectations
04:47 Addressing Common Objections
05:34 Resources and Further Learning
06:24 Join the Pricing Bootcamp
07:14 Conclusion and Next Steps

download the free Freelancer Pricing Guide or book a free call with Aura today!

]]> In this episode of Coaching for Creatives, business coach Aura McKay discusses the concept of pricing as a bridge between a freelancer's desire for profit and a client's desire for value. She highlights the importance of understanding costs, calculating profits, and connecting with clients to meet their budget expectations effectively. Aura also encourages freelancers to reframe their thinking around pricing and provides resources such as a free pricing guide and an upcoming pricing bootcamp to help creatives master their pricing strategies.

00:00 Introduction to Pricing for Creatives
00:37 Understanding the Pricing Challenge
01:06 Reframing Pricing as a Bridge
01:43 Calculating Costs and Desired Profit
02:47 Connecting with Clients' Expectations
04:47 Addressing Common Objections
05:34 Resources and Further Learning
06:24 Join the Pricing Bootcamp
07:14 Conclusion and Next Steps

download the free Freelancer Pricing Guide or book a free call with Aura today!

]]> Aura McKay Buzzsprout-15764080 Mon, 16 Sep 2024 18:00:00 -0400 443 6 21 full false Improve Communication - Stop Reacting, Start Responding Improve Communication - Stop Reacting, Start Responding Reacting vs. Responding: Mastering Emotional Control in Creative Business

Aura McKay, founder of Business of Creativity, discusses the critical difference between reacting and responding in a professional setting. 

Addressing freelance creatives, she explores how strong emotional reactions to feedback or rejection can negatively impact communication and relationships.

Aura shares strategies for managing these emotions, including pausing to reflect on feelings before responding. Through personal anecdotes and practical advice, she emphasizes the importance of deliberate, empathetic responses to foster positive outcomes and maintain professional relationships.

00:00 Introduction to Coaching for Creatives
00:25 Reacting vs Responding: An Overview
00:36 Common Triggers and Emotional Reactions
03:02 The Importance of Pausing and Reflecting
03:40 Practical Steps to Manage Reactions
05:43 Real-Life Example: Handling Rejection
09:18 Encouragement to Create a Response Gap
10:14 Conclusion and Final Thoughts

https://www.businessofcreativity.ca/book-a-call

]]> Reacting vs. Responding: Mastering Emotional Control in Creative Business

Aura McKay, founder of Business of Creativity, discusses the critical difference between reacting and responding in a professional setting. 

Addressing freelance creatives, she explores how strong emotional reactions to feedback or rejection can negatively impact communication and relationships.

Aura shares strategies for managing these emotions, including pausing to reflect on feelings before responding. Through personal anecdotes and practical advice, she emphasizes the importance of deliberate, empathetic responses to foster positive outcomes and maintain professional relationships.

00:00 Introduction to Coaching for Creatives
00:25 Reacting vs Responding: An Overview
00:36 Common Triggers and Emotional Reactions
03:02 The Importance of Pausing and Reflecting
03:40 Practical Steps to Manage Reactions
05:43 Real-Life Example: Handling Rejection
09:18 Encouragement to Create a Response Gap
10:14 Conclusion and Final Thoughts

https://www.businessofcreativity.ca/book-a-call

]]> Aura McKay Buzzsprout-15716875 Sun, 08 Sep 2024 18:00:00 -0400 626 6 20 full false Why Did You Become a Creative Freelancer? Why Did You Become a Creative Freelancer? In this episode of Coaching for Creatives, host Aura McKay explores the motivations behind choosing a freelancing career. 

Aura shares her personal journey of becoming a reluctant entrepreneur, discusses common reasons why many of her clients opt for freelancing—such as autonomy, flexibility, and creative fulfillment—and highlights the importance of embracing business principles. 

She also addresses challenges freelancers face, especially in managing time and energy, and offers support in achieving success. 

00:00 Introduction to Coaching for Creatives
00:20 Aura McKay's Freelancing Journey
02:31 Embracing the Business Side of Freelancing
02:54 Reasons for Choosing Freelancing
04:31 Challenges and Solutions for Freelancers
04:53 Creative Fulfillment and Business Connection
06:03 Financial Motivations for Freelancing


For specific support in your freelance business, book a free call with Aura at https://www.businessofcreativity.ca/advisor

]]> In this episode of Coaching for Creatives, host Aura McKay explores the motivations behind choosing a freelancing career. 

Aura shares her personal journey of becoming a reluctant entrepreneur, discusses common reasons why many of her clients opt for freelancing—such as autonomy, flexibility, and creative fulfillment—and highlights the importance of embracing business principles. 

She also addresses challenges freelancers face, especially in managing time and energy, and offers support in achieving success. 

00:00 Introduction to Coaching for Creatives
00:20 Aura McKay's Freelancing Journey
02:31 Embracing the Business Side of Freelancing
02:54 Reasons for Choosing Freelancing
04:31 Challenges and Solutions for Freelancers
04:53 Creative Fulfillment and Business Connection
06:03 Financial Motivations for Freelancing


For specific support in your freelance business, book a free call with Aura at https://www.businessofcreativity.ca/advisor

]]> Aura McKay Buzzsprout-15529711 Sun, 04 Aug 2024 07:00:00 -0400 491 6 19 full true Brain, Body, and Business: Prioritize for Success Brain, Body, and Business: Prioritize for Success Brain, Body, and Business: Prioritize for Success

In this episode of Coaching for Creatives, Aura McKay discusses the important relationship between your brain, body, and business.

She shares personal experiences and insights from her business accelerator mastermind, emphasizing the need to balance work demands with personal well-being. Learn practical tips on how setting healthy habits and prioritizing your mental and physical health can significantly impact your success as a creative freelancer or solopreneur.

00:00 Opening Thoughts and Introduction

01:16 The Importance of Physical Movement

02:38 Balancing Work and Health

04:38 Setting up Healthy Habits

05:10 Morning Routines for Creatives

06:56 Prioritizing Physical Health

08:58 Concluding Thoughts and Encouragement

]]> Brain, Body, and Business: Prioritize for Success

In this episode of Coaching for Creatives, Aura McKay discusses the important relationship between your brain, body, and business.

She shares personal experiences and insights from her business accelerator mastermind, emphasizing the need to balance work demands with personal well-being. Learn practical tips on how setting healthy habits and prioritizing your mental and physical health can significantly impact your success as a creative freelancer or solopreneur.

00:00 Opening Thoughts and Introduction

01:16 The Importance of Physical Movement

02:38 Balancing Work and Health

04:38 Setting up Healthy Habits

05:10 Morning Routines for Creatives

06:56 Prioritizing Physical Health

08:58 Concluding Thoughts and Encouragement

]]> Aura McKay Buzzsprout-15477123 Thu, 25 Jul 2024 18:00:00 -0400 562 freelancer priorities, creative freelancing, routines 6 18 full false The Costs of Working Alone The Costs of Working Alone The True Costs Of Working Alone

Most creative freelancers are solopreneurs.

Many feel like because they are freelancers they are on their own.

For a long time I felt like I would never get as far ahead or be as successful as the photographers that worked with their spouses....because I had to do everything alone.

This episode of Coaching for Creatives looks at the costs of running your freelance business all alone.

For specific support in your freelance business, book a free call with Aura at https://www.businessofcreativity.ca/advisor


Chapters

0:00 Costs Of Working Alone
1:24 I Came From Corporate
2:38 The Cost Of Isolation
5:13 A Solitary Process
6:53 Why I Am Grateful For My Coach
8:01 Isolation Costs You Time, Efficiencies, And More

#coachingforcreatives #freelancingbusinesstips #salestips

]]> The True Costs Of Working Alone

Most creative freelancers are solopreneurs.

Many feel like because they are freelancers they are on their own.

For a long time I felt like I would never get as far ahead or be as successful as the photographers that worked with their spouses....because I had to do everything alone.

This episode of Coaching for Creatives looks at the costs of running your freelance business all alone.

For specific support in your freelance business, book a free call with Aura at https://www.businessofcreativity.ca/advisor


Chapters

0:00 Costs Of Working Alone
1:24 I Came From Corporate
2:38 The Cost Of Isolation
5:13 A Solitary Process
6:53 Why I Am Grateful For My Coach
8:01 Isolation Costs You Time, Efficiencies, And More

#coachingforcreatives #freelancingbusinesstips #salestips

]]> Aura McKay Buzzsprout-15350775 Mon, 08 Jul 2024 07:00:00 -0400 594 6 17 full false Pricing on Your Website: Yes or No? Pricing on Your Website: Yes or No? Pricing on Your Website: Yes or No?

Should you put your pricing on your website? Yes or no? 

It really isn't that black and white. It depends on several different factors.

This episode of Coaching for Creatives explores when (and if) freelance creatives should put their pricing on their website. 

Join the conversation in the comments and let me know what you think. Yes or no?
 
#coachingforcreatives #freelancingbusinesstips #pricingtips

0:00 Pricing On Website Yes or No
2:16 The Pros And Cons
3:05 Buying Psychology Tip
3:49 Do Not Anchor Price As The Most Important Element
5:48 Eliminate Anyone Not Ready To Invest
6:20 When Pricing On Your Website Is A Mistake
6:44 Price Is The Last Information People Need
8:49 Connecting To Value

For specific support in your freelance business, book a free call with Aura at https://www.businessofcreativity.ca/advisor

]]> Pricing on Your Website: Yes or No?

Should you put your pricing on your website? Yes or no? 

It really isn't that black and white. It depends on several different factors.

This episode of Coaching for Creatives explores when (and if) freelance creatives should put their pricing on their website. 

Join the conversation in the comments and let me know what you think. Yes or no?
 
#coachingforcreatives #freelancingbusinesstips #pricingtips

0:00 Pricing On Website Yes or No
2:16 The Pros And Cons
3:05 Buying Psychology Tip
3:49 Do Not Anchor Price As The Most Important Element
5:48 Eliminate Anyone Not Ready To Invest
6:20 When Pricing On Your Website Is A Mistake
6:44 Price Is The Last Information People Need
8:49 Connecting To Value

For specific support in your freelance business, book a free call with Aura at https://www.businessofcreativity.ca/advisor

]]> Aura McKay Buzzsprout-15225355 Mon, 24 Jun 2024 09:00:00 -0400 630 6 16 full false Focus on Success Stories Focus on Success Stories Focus on Success Stories 

It's time to celebrate!

This episode of Coaching for Creatives shares some success stories from today's Business Accelerator Mastermind group members. 

All have different learnings to take away from their wins. 

Let me know which story inspires you most. 

#coachingforcreatives #freelancingbusinesstips #evidenceofawesome

0:00 Focus on Success Stories
1:34 Exceeding Sales Goals
5:19 Purposeful Social Messaging
7:35 Overcoming Imposter Syndrome
7:58 Imposter Syndrome
10:50 Focusing On Our Successes

For specific support in your freelance business, book a free call with Aura at https://www.businessofcreativity.ca/advisor

]]> Focus on Success Stories 

It's time to celebrate!

This episode of Coaching for Creatives shares some success stories from today's Business Accelerator Mastermind group members. 

All have different learnings to take away from their wins. 

Let me know which story inspires you most. 

#coachingforcreatives #freelancingbusinesstips #evidenceofawesome

0:00 Focus on Success Stories
1:34 Exceeding Sales Goals
5:19 Purposeful Social Messaging
7:35 Overcoming Imposter Syndrome
7:58 Imposter Syndrome
10:50 Focusing On Our Successes

For specific support in your freelance business, book a free call with Aura at https://www.businessofcreativity.ca/advisor

]]> Aura McKay Buzzsprout-15225343 Mon, 10 Jun 2024 12:00:00 -0400 687 6 15 full false Proposals Sent, Crickets Chirping: The Struggle Of Getting Ghosted! Proposals Sent, Crickets Chirping: The Struggle Of Getting Ghosted! Stop Getting Ghosted

Tired of getting ghosted on your quotes or proposals?

Getting 'ghosted' is typically a term applied to dating. However, most freelancers are all too familiar with getting nothing but crickets after sending out a quote or proposal. 

This episode of Coaching for Creatives looks at how you can adjust your sales process to stop getting ghosted and start closing more clients. 

#coachingforcreatives #freelancingbusinesstips #salestips

0:00 Welcome To Coaching For Creatives
2:12 A Funny Story
4:35 Number One Tip
5:19 Getting In Front Of The Right People
6:13 How To Get To Present Your Proposal
6:33 The Two Part Sales Process
8:38 The Critical Question
10:00 Booking the Presentation Call


For specific support in your freelance business, book a free call with Aura at https://www.businessofcreativity.ca/advisor

]]> Stop Getting Ghosted

Tired of getting ghosted on your quotes or proposals?

Getting 'ghosted' is typically a term applied to dating. However, most freelancers are all too familiar with getting nothing but crickets after sending out a quote or proposal. 

This episode of Coaching for Creatives looks at how you can adjust your sales process to stop getting ghosted and start closing more clients. 

#coachingforcreatives #freelancingbusinesstips #salestips

0:00 Welcome To Coaching For Creatives
2:12 A Funny Story
4:35 Number One Tip
5:19 Getting In Front Of The Right People
6:13 How To Get To Present Your Proposal
6:33 The Two Part Sales Process
8:38 The Critical Question
10:00 Booking the Presentation Call


For specific support in your freelance business, book a free call with Aura at https://www.businessofcreativity.ca/advisor

]]> Aura McKay Buzzsprout-15109081 Mon, 03 Jun 2024 14:00:00 -0400 684 6 14 full false Freelancer Success Roadblocks Freelancer Success Roadblocks Freelancer Success Roadblocks: What's Stopping You From Getting Ahead

In this episode of Coaching for Creatives, host Aura McKay discusses the three main obstacles that creative freelancers face in advancing their businesses: a lack of resources, skills, or support. 

✅ why creatives often know what needs to be done but struggle to execute their knowledge. 
✅ the nuances of each barrier, from tangible deficits like money and tools to intangible ones like time, energy, and confidence. 
✅ the importance of community, education, and personal growth in overcoming these hurdles
✅ identifying the specific gap—resources, skills, or support—is crucial to moving forward. 

00:00 What's Holding You Back
02:29 The Three Main Reasons You're Stuck
03:34 Deep Dive: Resources as a Roadblock
07:08 Exploring the Skills Gap
10:05 The Importance of Support
11:52 Conclusion and Next Steps

For specific support in your freelance business, book a free call with Aura at https://www.businessofcreativity.ca/advisor

]]> Freelancer Success Roadblocks: What's Stopping You From Getting Ahead

In this episode of Coaching for Creatives, host Aura McKay discusses the three main obstacles that creative freelancers face in advancing their businesses: a lack of resources, skills, or support. 

✅ why creatives often know what needs to be done but struggle to execute their knowledge. 
✅ the nuances of each barrier, from tangible deficits like money and tools to intangible ones like time, energy, and confidence. 
✅ the importance of community, education, and personal growth in overcoming these hurdles
✅ identifying the specific gap—resources, skills, or support—is crucial to moving forward. 

00:00 What's Holding You Back
02:29 The Three Main Reasons You're Stuck
03:34 Deep Dive: Resources as a Roadblock
07:08 Exploring the Skills Gap
10:05 The Importance of Support
11:52 Conclusion and Next Steps

For specific support in your freelance business, book a free call with Aura at https://www.businessofcreativity.ca/advisor

]]> Aura McKay Buzzsprout-15109041 Tue, 21 May 2024 12:00:00 -0400 757 6 13 full false Bored of your own marketing? Bored of your own marketing? Are you getting bored of your own marketing?

Being a freelancer often means doing all the things yourself, including your marketing.

And there are other episodes that offer tips on marketing tactics and strategies....this episode of Coaching for Creatives looks at how you feel about your marketing.

Are you bored? Uninspired? Anxious?

What is your current relationship with marketing?

#coachingforcreatives #businessofcreativity #marketingmindset

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Are you bored of our own marketing
1:19 Not having anything new to say
2:28 People are not consuming 100% of your content
5:13 Not wanting to be too repetitive
6:50 People expect to hear the same message multiple times
8:24 Saying the same thing with a different spin
10:15 You as the messenger

]]> Are you getting bored of your own marketing?

Being a freelancer often means doing all the things yourself, including your marketing.

And there are other episodes that offer tips on marketing tactics and strategies....this episode of Coaching for Creatives looks at how you feel about your marketing.

Are you bored? Uninspired? Anxious?

What is your current relationship with marketing?

#coachingforcreatives #businessofcreativity #marketingmindset

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Are you bored of our own marketing
1:19 Not having anything new to say
2:28 People are not consuming 100% of your content
5:13 Not wanting to be too repetitive
6:50 People expect to hear the same message multiple times
8:24 Saying the same thing with a different spin
10:15 You as the messenger

]]> Aura McKay Buzzsprout-14985036 Tue, 30 Apr 2024 14:00:00 -0400 746 6 12 full false Courses? Coaching? Community? - What will work best for you? Courses? Coaching? Community? - What will work best for you? What do you need to help you get real results in your freelance business?

What will help you most?

Do you need training in new skills?

One to one support to motivate and guide you?

Connection with others to feel less isolated and alone?

How do you know? How do you know you're even ready?

This episode of Coaching for Creatives looks at different formats of business support and how to know what will work best for you.

#coachingforcreatives #businessofcreativity #businesssupport

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Courses Coaching Community
1:31 How Confusion Stops Us
3:55 What Coaching Does
6:28 Private Coaching Versus Group Coaching
6:54 Community
8:11 That Brings Us To Courses
9:57 Finding The Right Fit For You



]]> What do you need to help you get real results in your freelance business?

What will help you most?

Do you need training in new skills?

One to one support to motivate and guide you?

Connection with others to feel less isolated and alone?

How do you know? How do you know you're even ready?

This episode of Coaching for Creatives looks at different formats of business support and how to know what will work best for you.

#coachingforcreatives #businessofcreativity #businesssupport

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Courses Coaching Community
1:31 How Confusion Stops Us
3:55 What Coaching Does
6:28 Private Coaching Versus Group Coaching
6:54 Community
8:11 That Brings Us To Courses
9:57 Finding The Right Fit For You



]]> Aura McKay Buzzsprout-14895434 Mon, 15 Apr 2024 17:00:00 -0400 675 6 11 full false Marketing in 2024 - What works for freelancers Marketing in 2024 - What works for freelancers What is working in marketing for 2024?

Marketing is a HUGE topic. There are a bazillion ways to market yourself both online and in the real world.

How to know which marketing tactic to choose?

Today's episode of Coaching for Creatives shares what is actually working in marketing for 2024 and how you can choose what's right for you.

I'd love to hear from you in the comments, what kind of marketing is working for you?

#coachingforcreatives #businessofcreativity #marketingtips

Book a free call with me to find out your best next steps for your creative freelance business.

Book a free call with me: https://www.businessofcreativity.ca/book-a-call

0:00 Marketing Success in 2024
2:06 Double Down On What Works
3:01 What Is Going To Work In 2024
5:33 A Goal For Marketing
7:36 Having A Target Destination
8:47 Reviewing What Has Worked In The Past
9:40 The Most Important Thing

]]> What is working in marketing for 2024?

Marketing is a HUGE topic. There are a bazillion ways to market yourself both online and in the real world.

How to know which marketing tactic to choose?

Today's episode of Coaching for Creatives shares what is actually working in marketing for 2024 and how you can choose what's right for you.

I'd love to hear from you in the comments, what kind of marketing is working for you?

#coachingforcreatives #businessofcreativity #marketingtips

Book a free call with me to find out your best next steps for your creative freelance business.

Book a free call with me: https://www.businessofcreativity.ca/book-a-call

0:00 Marketing Success in 2024
2:06 Double Down On What Works
3:01 What Is Going To Work In 2024
5:33 A Goal For Marketing
7:36 Having A Target Destination
8:47 Reviewing What Has Worked In The Past
9:40 The Most Important Thing

]]> Aura McKay Buzzsprout-14801393 Sun, 31 Mar 2024 15:00:00 -0400 605 6 10 full true The Difference Between Marketing and Sales The Difference Between Marketing and Sales Are you struggling to understand whats the difference between marketing and sales?

Freelancers often struggle with both marketing and sales, especially when it comes to promoting themselves and closing their own clients. 

One of the biggest things standing in the way of their success is understanding the difference between marketing and selling. 

0:29 Marketing Versus Sales
0:47 A Lot Of My Clients Are Digital Marketers
2:07 Blurred Line Between Marketing & Selling
2:29 Marketing Is About Talking & Sales Is About Listening
2:41 In Marketing, You're Telling A Story
3:22 Selling Is A Two Step Process
3:54 Marketing Is About Giving Information
4:09 What Does Your Client Care About
5:14 What Is Marketing Vs Selling
5:45 Two Things That Happen In A Sales Conversation
6:48 When Your Clients Understand Your Value
7:27 Making People Aware Of Your Offers
7:37 Demonstrating Your Credibility
8:09 Care More About Your Client's Success Than The Sale
8:30 Being Confident In Saying No When Necessary
9:22 Showing Them How Much We Care
10:22 When Does Marketing Stop & Sales Begin
10:39 My Upcoming Mini Course

Book a call with me to learn how to make freelance offers that close sales:  
https://businessofcreativity.ca/advisor

Host: Aura McKay, Founder of Business of Creativity

]]> Are you struggling to understand whats the difference between marketing and sales?

Freelancers often struggle with both marketing and sales, especially when it comes to promoting themselves and closing their own clients. 

One of the biggest things standing in the way of their success is understanding the difference between marketing and selling. 

0:29 Marketing Versus Sales
0:47 A Lot Of My Clients Are Digital Marketers
2:07 Blurred Line Between Marketing & Selling
2:29 Marketing Is About Talking & Sales Is About Listening
2:41 In Marketing, You're Telling A Story
3:22 Selling Is A Two Step Process
3:54 Marketing Is About Giving Information
4:09 What Does Your Client Care About
5:14 What Is Marketing Vs Selling
5:45 Two Things That Happen In A Sales Conversation
6:48 When Your Clients Understand Your Value
7:27 Making People Aware Of Your Offers
7:37 Demonstrating Your Credibility
8:09 Care More About Your Client's Success Than The Sale
8:30 Being Confident In Saying No When Necessary
9:22 Showing Them How Much We Care
10:22 When Does Marketing Stop & Sales Begin
10:39 My Upcoming Mini Course

Book a call with me to learn how to make freelance offers that close sales:  
https://businessofcreativity.ca/advisor

Host: Aura McKay, Founder of Business of Creativity

]]> Aura McKay Buzzsprout-14712519 Mon, 18 Mar 2024 12:00:00 -0400 667 6 9 full false 3 Biggest Obstacles To Freelancer Success 3 Biggest Obstacles To Freelancer Success No matter what stage of your freelancer journey or what stage your business is at, these same three obstacles keep coming up.

Learning the skills to overcome these obstacles and having the support to implement them has changed the lives and revenues for my clients and mastermind members.

Share in the comments what your biggest current obstacle is and I will show you how it still comes down to one of these 3 things.

Today on Coaching for Creatives I share the 3 biggest obstacles to your success as a creative freelancer AND how to overcome them.

0:00 The 3 Biggest Obstacles To Freelancer Success
1:47 Focus And What To Focus On
3:02 The Challenge Of Figuring Out What Is Your Priority
4:56 How To Know When You Can Shift Your Focus
5:24 Doing A Lot Of Work But Not Really Getting Anywhere
8:41 How To Make Things Happen
9:41 Getting Distracted From The Actions That Really Matter
10:05  The 3 Biggest Obstacles For Freelancer Success
10:29 My Challenge To You

If you can find the skills or develop the skills to overcome these three biggest obstacles, that you will have a much higher velocity towards your own success in your creative freelance business.

I am always here to answer your questions. If you like to have my one-to-one input on your creative business and what your obstacles are, please reach out and book a free call with me.

https://www.businessofcreativity.ca/advisor

That's what they're there for is to serve and support you my community members in really learning how to thrive and master your creative business.

Host: Aura McKay, Founder of Business of Creativity

]]> No matter what stage of your freelancer journey or what stage your business is at, these same three obstacles keep coming up.

Learning the skills to overcome these obstacles and having the support to implement them has changed the lives and revenues for my clients and mastermind members.

Share in the comments what your biggest current obstacle is and I will show you how it still comes down to one of these 3 things.

Today on Coaching for Creatives I share the 3 biggest obstacles to your success as a creative freelancer AND how to overcome them.

0:00 The 3 Biggest Obstacles To Freelancer Success
1:47 Focus And What To Focus On
3:02 The Challenge Of Figuring Out What Is Your Priority
4:56 How To Know When You Can Shift Your Focus
5:24 Doing A Lot Of Work But Not Really Getting Anywhere
8:41 How To Make Things Happen
9:41 Getting Distracted From The Actions That Really Matter
10:05  The 3 Biggest Obstacles For Freelancer Success
10:29 My Challenge To You

If you can find the skills or develop the skills to overcome these three biggest obstacles, that you will have a much higher velocity towards your own success in your creative freelance business.

I am always here to answer your questions. If you like to have my one-to-one input on your creative business and what your obstacles are, please reach out and book a free call with me.

https://www.businessofcreativity.ca/advisor

That's what they're there for is to serve and support you my community members in really learning how to thrive and master your creative business.

Host: Aura McKay, Founder of Business of Creativity

]]> Aura McKay Buzzsprout-14634689 Tue, 05 Mar 2024 15:00:00 -0500 669 6 8 full false What if running your business was fun? What if running your business was fun? We all know that being a creative freelancer has a lot of challenges...but what if it was fun?

What if you could play or find joy in running your business?

What does fun even look like?

This episode of Coaching for Creatives invites you to look at how to make running your business more fun.

I'd love to hear from you in the comments, what does fun look like for you?
 
Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/book-a-call

0:00 What If It Was Fun?
0:33 What Does Fun Even Look Like Anymore?
2:54 The Benefits Of More Fun
5:03 Treating Business Strategies Like A Shopping Trip
5:29 The Sh*ty First Draft
5:56 Doing Things Together



]]> We all know that being a creative freelancer has a lot of challenges...but what if it was fun?

What if you could play or find joy in running your business?

What does fun even look like?

This episode of Coaching for Creatives invites you to look at how to make running your business more fun.

I'd love to hear from you in the comments, what does fun look like for you?
 
Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/book-a-call

0:00 What If It Was Fun?
0:33 What Does Fun Even Look Like Anymore?
2:54 The Benefits Of More Fun
5:03 Treating Business Strategies Like A Shopping Trip
5:29 The Sh*ty First Draft
5:56 Doing Things Together



]]> Aura McKay Buzzsprout-14540746 Tue, 20 Feb 2024 14:00:00 -0500 445 6 7 full false Freelancer Business Basics Freelancer Business Basics What are business basics?

What are the key things that support you in bringing your best self to your creative freelance business?

How can you build a strong foundation to help you reach your goals this year?

This episode of Coaching for Creatives looks at some of the things that our clients use to help them earn more and stress less.

What are your business basics?

#coachingforcreatives #businessbasics #businessofcreativity

Book a free call with me to find out your best next steps for your creative freelance business.

https://www.businessofcreativity.ca/book-a-call

0:00 Back To Business Basics
2:44 Clarity And Focus
5:12 Self Management

]]> What are business basics?

What are the key things that support you in bringing your best self to your creative freelance business?

How can you build a strong foundation to help you reach your goals this year?

This episode of Coaching for Creatives looks at some of the things that our clients use to help them earn more and stress less.

What are your business basics?

#coachingforcreatives #businessbasics #businessofcreativity

Book a free call with me to find out your best next steps for your creative freelance business.

https://www.businessofcreativity.ca/book-a-call

0:00 Back To Business Basics
2:44 Clarity And Focus
5:12 Self Management

]]> Aura McKay Buzzsprout-14458637 Wed, 07 Feb 2024 11:00:00 -0500 521 6 6 full false Building Your Business Confidence Building Your Business Confidence How To Build Confidence In Business

Every freelancer I know has faced uncertainty and self-doubt. (okay, pretty much every human being I know too).

Some are uncertain about pricing. For some it's confusion around marketing. Others are full of self-doubt when it comes to sales.

For many it is some sort of imposter syndrome that comes from never really been given the training to run a freelance business and feeling like they aren't 'real professionals'.

One of the things I promise as a result of working with me is to finally be able to grow your business with confidence.

In this episode of Coaching for Creatives I share some of the tips and techniques that I use to help my clients grow their business confidence.

What do you do to feel more confident in your business?

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/book-a-call

0:00 What Is Business Confidence
1:56 The First Thing Is Training
3:47 Building Confidence Through Community
4:40 The Benefits Of Community
6:46 Only Action Leads To Results
7:52 Confidence Through Repetition
8:56 How Do You Build Confidence

]]> How To Build Confidence In Business

Every freelancer I know has faced uncertainty and self-doubt. (okay, pretty much every human being I know too).

Some are uncertain about pricing. For some it's confusion around marketing. Others are full of self-doubt when it comes to sales.

For many it is some sort of imposter syndrome that comes from never really been given the training to run a freelance business and feeling like they aren't 'real professionals'.

One of the things I promise as a result of working with me is to finally be able to grow your business with confidence.

In this episode of Coaching for Creatives I share some of the tips and techniques that I use to help my clients grow their business confidence.

What do you do to feel more confident in your business?

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/book-a-call

0:00 What Is Business Confidence
1:56 The First Thing Is Training
3:47 Building Confidence Through Community
4:40 The Benefits Of Community
6:46 Only Action Leads To Results
7:52 Confidence Through Repetition
8:56 How Do You Build Confidence

]]> Aura McKay Buzzsprout-14356923 Mon, 22 Jan 2024 16:00:00 -0500 605 6 5 full false Getting Started is Hard Getting Started is Hard Have you ever faced a task in your freelance business and felt like you had no idea where or how to start?

Where do you start finding clients?

How do you start figuring out how to price your services?

How do you start with SEO? Getting better at Instagram? Working with an agent?

Whenever you are feeling stuck or uncertain about getting started you can try using one of these techniques.

This episode of Coaching for Creatives shares some of my best tips for getting unstuck and into action when you have no idea where or how to start.

What do you do when you can't get started?

Book a free call with me to find out your best next steps for your creative freelance business.

https://www.businessofcreativity.ca/book-a-call

0:00 How Getting Started Is Hard
0:22 How Do You Actually Get Started
1:06 This Is Where I Come In
1:36 Top Tips For Getting Started
2:37 You Need To Get Into Action
3:06 Doing A Brain Dump
3:28 A Five-Minute Brain Dump
5:05 You Are No Longer Stuck
5:56 A Two Minute Action
6:28 Examples Of A Two Minute Action
6:51 Action Leads To Momentum
7:15 How To Reach Your Goals
8:43 Simplifying Your Goal
9:08 How To Clarify What Success Looks Like
9:52 Talking It Out With Someone Else
10:37 Those Are My Top Tips
10:53 Book A Call With Me

]]> Have you ever faced a task in your freelance business and felt like you had no idea where or how to start?

Where do you start finding clients?

How do you start figuring out how to price your services?

How do you start with SEO? Getting better at Instagram? Working with an agent?

Whenever you are feeling stuck or uncertain about getting started you can try using one of these techniques.

This episode of Coaching for Creatives shares some of my best tips for getting unstuck and into action when you have no idea where or how to start.

What do you do when you can't get started?

Book a free call with me to find out your best next steps for your creative freelance business.

https://www.businessofcreativity.ca/book-a-call

0:00 How Getting Started Is Hard
0:22 How Do You Actually Get Started
1:06 This Is Where I Come In
1:36 Top Tips For Getting Started
2:37 You Need To Get Into Action
3:06 Doing A Brain Dump
3:28 A Five-Minute Brain Dump
5:05 You Are No Longer Stuck
5:56 A Two Minute Action
6:28 Examples Of A Two Minute Action
6:51 Action Leads To Momentum
7:15 How To Reach Your Goals
8:43 Simplifying Your Goal
9:08 How To Clarify What Success Looks Like
9:52 Talking It Out With Someone Else
10:37 Those Are My Top Tips
10:53 Book A Call With Me

]]> Aura McKay Buzzsprout-14313765 Mon, 15 Jan 2024 14:00:00 -0500 688 6 4 full false The Power Of A Well Crafted Introduction The Power Of A Well Crafted Introduction
Elevator pitches, 30 second networking speed intros, talking to strangers about what you do.....none of it sounds very fun for most freelance creatives.

A powerful and well crafted introduction can create the kind of first impression that leads to clients you love.

This episode of Coaching for Creatives shares some of my best tips for crafting a powerful and compelling introduction and why I believe they matter so much.

How confident are you with how you introduce yourself?

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Powerful Introductions
1:33 What They Want to Know About You
2:23 More Clients, More Business, Less Stress, Growth with Confidence
3:38 The First Question
4:21 The Second Question
4:51 Your Ideal Client
5:07 The Third Question
5:46 The Fourth Question
6:24 The Last Question
6:51 Having A Clear Call To Action
7:51 The Five Questions Recap
8:02 A Popular Framework for a Powerful Introduction

]]>
Elevator pitches, 30 second networking speed intros, talking to strangers about what you do.....none of it sounds very fun for most freelance creatives.

A powerful and well crafted introduction can create the kind of first impression that leads to clients you love.

This episode of Coaching for Creatives shares some of my best tips for crafting a powerful and compelling introduction and why I believe they matter so much.

How confident are you with how you introduce yourself?

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Powerful Introductions
1:33 What They Want to Know About You
2:23 More Clients, More Business, Less Stress, Growth with Confidence
3:38 The First Question
4:21 The Second Question
4:51 Your Ideal Client
5:07 The Third Question
5:46 The Fourth Question
6:24 The Last Question
6:51 Having A Clear Call To Action
7:51 The Five Questions Recap
8:02 A Popular Framework for a Powerful Introduction

]]> Aura McKay Buzzsprout-14215632 Thu, 28 Dec 2023 15:00:00 -0500 703 6 3 full true Marketing Tips For Freelancers Marketing Tips For Freelancers Marketing can feel overwhelming and confusing for a lot of freelancers.

There are just so many options!

This episode of Coaching for Creatives shares some of my best tips for marketing freelance services.

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Marketing Tips For Freelancers
1:17 Let Me Give You An Example
2:42 My Number One Tip For Marketing Yourself
3:41 My Number Two Tip For Marketing Yourself
6:01 My Third Tip For Marketing Yourself
7:16 Business Mastery
8:01 You Can Do Great Without Digital Marketing
8:49 What Kind Of Marketing Turns You Off
9:07 Finding Marketing That Resonates With You
10:37 On Using ChatGPT And Other AI Tools
11:29 Matching Your Marketing To Your Own Strengths
11:48 Finding What Will Work For You

]]> Marketing can feel overwhelming and confusing for a lot of freelancers.

There are just so many options!

This episode of Coaching for Creatives shares some of my best tips for marketing freelance services.

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Marketing Tips For Freelancers
1:17 Let Me Give You An Example
2:42 My Number One Tip For Marketing Yourself
3:41 My Number Two Tip For Marketing Yourself
6:01 My Third Tip For Marketing Yourself
7:16 Business Mastery
8:01 You Can Do Great Without Digital Marketing
8:49 What Kind Of Marketing Turns You Off
9:07 Finding Marketing That Resonates With You
10:37 On Using ChatGPT And Other AI Tools
11:29 Matching Your Marketing To Your Own Strengths
11:48 Finding What Will Work For You

]]> Aura McKay Buzzsprout-14129665 Mon, 11 Dec 2023 18:00:00 -0500 745 6 2 full false Are you charging enough? Are you charging enough? Pricing creative services is way more complicated than pricing a product or a trade service.

You are trying to set a dollar value on ideas, innovation, and talent.

It's no wonder you are feeling confused or second-guessing your pricing.

How do you know if you are charging 'enough' for your creativity? Too much?

How can you feel confident in your freelancer pricing?

This episode of Coaching for Creatives offers some ways of thinking about pricing that will help you feel more confident (and ultimately earn more!).

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/book-a-call

0:00 Are You Charging Enough Money
0:19 Pricing Creative Services Is Complicated
1:53 Are You Charging Too Much
2:21 Different Ways To Price Creative Services
2:54 How To Know You Should Be Charging More
4:18 Positioning Yourself In The Marketplace
4:31 When You Are Likely Not Charging Enough
5:00 Delivering Less For The Same Price
5:15 An Example Of Not Charging Enough
6:24 You Don't Have To Increase Prices
7:17 When Your Market Is Telling You To Charge More

]]> Pricing creative services is way more complicated than pricing a product or a trade service.

You are trying to set a dollar value on ideas, innovation, and talent.

It's no wonder you are feeling confused or second-guessing your pricing.

How do you know if you are charging 'enough' for your creativity? Too much?

How can you feel confident in your freelancer pricing?

This episode of Coaching for Creatives offers some ways of thinking about pricing that will help you feel more confident (and ultimately earn more!).

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/book-a-call

0:00 Are You Charging Enough Money
0:19 Pricing Creative Services Is Complicated
1:53 Are You Charging Too Much
2:21 Different Ways To Price Creative Services
2:54 How To Know You Should Be Charging More
4:18 Positioning Yourself In The Marketplace
4:31 When You Are Likely Not Charging Enough
5:00 Delivering Less For The Same Price
5:15 An Example Of Not Charging Enough
6:24 You Don't Have To Increase Prices
7:17 When Your Market Is Telling You To Charge More

]]> Aura McKay Buzzsprout-14051244 Tue, 28 Nov 2023 15:00:00 -0500 510 6 1 full false Why Do You Need To Know Your Ideal Clients (Recorded July 2021) Why Do You Need To Know Your Ideal Clients (Recorded July 2021) If you are a photographer, videographer, writer, designer, or creative freelancer of any kind, you've probably heard about narrowing your niche or creating an ideal client profile more times than you can count.

And you may be asking yourself....but why? Why do I need to know my ideal client?

Why will excluding people help me get more clients?
Why does it matter so much that I focus on one kind of client?
What does it even mean to know my ideal client?

Do I really need to niche?

This episode of Coaching For Creatives explains the benefits of knowing your ideal client and what it actually means to niche.

0:23 Why Does Knowing Your Ideal Client Matter
0:46 The Three Main Questions That I Hear The Most
1:14 Excluding People To Get More Clients
2:28 Being More Focused In Your Messaging
3:55 The Number One Misconception Of Niching Down
4:34 Focusing For Reputation And Credibility
5:27 Having Your Primary Market And Your Secondary Market
6:46 Why Focus Matters
7:07 What Do We Mean By Ideal Client
7:22 A True Story From Photography School
8:20 I Was A Reluctant Entrepreneur
9:50 Having A Niche Versus Marketing To A Particular Client
10:52 Being A Freelancer Is Almost 80% Business
11:03 Niching Can Be Very Scary
11:47 Building A Business Around Style Or Around A Subject
12:05 Talking Directly To Our Specific Ideal Client
12:17 We Build Relationships One At A Time
13:53 The Right Time To Expand To A Bigger Market
14:41 Don’t Worry About Excluding Too Many People
15:58 My Fantastic Mini Course Called Make Freelance Offers That Close

Here's the link to book a free call to lean how YOU can make offers that close.  https://businessofcreativity.ca/advisor

]]> If you are a photographer, videographer, writer, designer, or creative freelancer of any kind, you've probably heard about narrowing your niche or creating an ideal client profile more times than you can count.

And you may be asking yourself....but why? Why do I need to know my ideal client?

Why will excluding people help me get more clients?
Why does it matter so much that I focus on one kind of client?
What does it even mean to know my ideal client?

Do I really need to niche?

This episode of Coaching For Creatives explains the benefits of knowing your ideal client and what it actually means to niche.

0:23 Why Does Knowing Your Ideal Client Matter
0:46 The Three Main Questions That I Hear The Most
1:14 Excluding People To Get More Clients
2:28 Being More Focused In Your Messaging
3:55 The Number One Misconception Of Niching Down
4:34 Focusing For Reputation And Credibility
5:27 Having Your Primary Market And Your Secondary Market
6:46 Why Focus Matters
7:07 What Do We Mean By Ideal Client
7:22 A True Story From Photography School
8:20 I Was A Reluctant Entrepreneur
9:50 Having A Niche Versus Marketing To A Particular Client
10:52 Being A Freelancer Is Almost 80% Business
11:03 Niching Can Be Very Scary
11:47 Building A Business Around Style Or Around A Subject
12:05 Talking Directly To Our Specific Ideal Client
12:17 We Build Relationships One At A Time
13:53 The Right Time To Expand To A Bigger Market
14:41 Don’t Worry About Excluding Too Many People
15:58 My Fantastic Mini Course Called Make Freelance Offers That Close

Here's the link to book a free call to lean how YOU can make offers that close.  https://businessofcreativity.ca/advisor

]]> Aura McKay Buzzsprout-14014660 Tue, 21 Nov 2023 17:00:00 -0500 1009 full false Sales Tips For Freelancers Sales Tips For Freelancers In this episode of Coaching For Creatives I share my top tips for closing more sales!

Based on my own experience as a professional photographer for more than 2 decades and the successes of the hundreds of photographers, designers and other creatives I've helped to earn more money.

From the initial inquiry to the proposal to getting the contract signed, I give you some very specific tools you can use immediately.

00:00 Sales Tips For Freelancers
00:53 Tip Number One - Listen More Than Talk
02:35 Tip Number Two - Have A Framework
04:42 Tip Number Three - Present Your Proposal
07:03 Tip Number Four - Book The Follow Up Call
08:02 Tip Number Five - Handle All Objections Before Price
09:36 Tip Number Six - Ask For The Sale

Host: Aura McKay, Business Coach For Creatives
Founder of Business of Creativity

Book your free call with me at https://businessofcreativity.ca/advisor



]]> In this episode of Coaching For Creatives I share my top tips for closing more sales!

Based on my own experience as a professional photographer for more than 2 decades and the successes of the hundreds of photographers, designers and other creatives I've helped to earn more money.

From the initial inquiry to the proposal to getting the contract signed, I give you some very specific tools you can use immediately.

00:00 Sales Tips For Freelancers
00:53 Tip Number One - Listen More Than Talk
02:35 Tip Number Two - Have A Framework
04:42 Tip Number Three - Present Your Proposal
07:03 Tip Number Four - Book The Follow Up Call
08:02 Tip Number Five - Handle All Objections Before Price
09:36 Tip Number Six - Ask For The Sale

Host: Aura McKay, Business Coach For Creatives
Founder of Business of Creativity

Book your free call with me at https://businessofcreativity.ca/advisor



]]> Aura McKay Buzzsprout-13964992 Mon, 13 Nov 2023 16:00:00 -0500 694 5 8 full false What is your value? What is your value? As creative freelancers and solopreneurs, we are often told to price based on 'value' or market the 'value' you deliver not the time it takes you.

So what is value?

How can we separate our self-worth and net-worth?

These are the questions we are exploring in this episode of Coaching for Creatives.

0:00 What Is Your Value To Your Clients
2:07 What Does Value Mean To Us
3:04 What You Decide It Means To You
4:01 Being Seen Aligned With A Brand’s Messaging
6:31 Value In A Particular Area Of Expertise
6:54 Value Coming From Places You Don’t Recognize
7:21 Ask Your Clients What Value You Bring
7:43 Looking At The Challenges Your Clients Are Facing
8:06 Levels Of Value To Explore
9:17 It’s Not About Your Self Worth

Host: Aura McKay, Founder of Business of Creativity
Book a free call with me: http://www.businessofcreativity.ca/advisor

]]> As creative freelancers and solopreneurs, we are often told to price based on 'value' or market the 'value' you deliver not the time it takes you.

So what is value?

How can we separate our self-worth and net-worth?

These are the questions we are exploring in this episode of Coaching for Creatives.

0:00 What Is Your Value To Your Clients
2:07 What Does Value Mean To Us
3:04 What You Decide It Means To You
4:01 Being Seen Aligned With A Brand’s Messaging
6:31 Value In A Particular Area Of Expertise
6:54 Value Coming From Places You Don’t Recognize
7:21 Ask Your Clients What Value You Bring
7:43 Looking At The Challenges Your Clients Are Facing
8:06 Levels Of Value To Explore
9:17 It’s Not About Your Self Worth

Host: Aura McKay, Founder of Business of Creativity
Book a free call with me: http://www.businessofcreativity.ca/advisor

]]> Aura McKay Buzzsprout-13928585 Tue, 07 Nov 2023 15:00:00 -0500 650 5 5 full false Finding Your Niche For Photographers and Designers Finding Your Niche For Photographers and Designers Everybody says you need to niche in order to be successful in your freelance business.

Okay, how does one do that?

Today on Coaching for Creatives you can learn more about why finding your niche is so important and 3 ways you can do it.

0:00 Finding Your Niche For Photographers and Designers
0:34 Being Multi-passionate
3:00 Your Niche Changes Over Time
4:18 The Advantages Of Focusing
4:49 Focus Is Valuable For You And Your Business
6:06 Everyone Has A Unique Offer
7:52 Niching By Subject
8:48 Niching By Usage
10:08 Niching By Style

Host: Aura McKay, Business Coach For Creatives
Founder of Business of Creativity

Book your free call with me at https://businessofcreativity.ca/advisor

]]> Everybody says you need to niche in order to be successful in your freelance business.

Okay, how does one do that?

Today on Coaching for Creatives you can learn more about why finding your niche is so important and 3 ways you can do it.

0:00 Finding Your Niche For Photographers and Designers
0:34 Being Multi-passionate
3:00 Your Niche Changes Over Time
4:18 The Advantages Of Focusing
4:49 Focus Is Valuable For You And Your Business
6:06 Everyone Has A Unique Offer
7:52 Niching By Subject
8:48 Niching By Usage
10:08 Niching By Style

Host: Aura McKay, Business Coach For Creatives
Founder of Business of Creativity

Book your free call with me at https://businessofcreativity.ca/advisor

]]> Aura McKay Buzzsprout-13876393 Mon, 30 Oct 2023 17:00:00 -0400 706 5 8 full false Common Misconceptions About Freelancing Common Misconceptions About Freelancing Myth Busting Some Common Misconceptions About Freelancing

Being a freelance creative means getting to do what you love for a living!
While it can be hugely rewarding (emotionally, creatively, and yes....even financially) it is not without it's challenges.

One of the biggest misconceptions about freelancing is that it's a solo journey.

However, nothing could be further from the truth.

Freelancers need support just as much as anyone else, and there are many misconceptions about what that support looks like.

In this episode of Coaching For Creatives, we will debunk five common misconceptions about freelancer support and explain why they're wrong.

What misconceptions about working alone did I miss?

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Common Misconceptions About Freelancing
1:13 Freelancers Have To Do Everything Alone
3:29 A Lack Of Resources For Creatives
5:14 Freelancers Can't Afford To Hire Help
6:24 Freelancers Need Support
7:50 Free Events For Creative Freelancers



]]> Myth Busting Some Common Misconceptions About Freelancing

Being a freelance creative means getting to do what you love for a living!
While it can be hugely rewarding (emotionally, creatively, and yes....even financially) it is not without it's challenges.

One of the biggest misconceptions about freelancing is that it's a solo journey.

However, nothing could be further from the truth.

Freelancers need support just as much as anyone else, and there are many misconceptions about what that support looks like.

In this episode of Coaching For Creatives, we will debunk five common misconceptions about freelancer support and explain why they're wrong.

What misconceptions about working alone did I miss?

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Common Misconceptions About Freelancing
1:13 Freelancers Have To Do Everything Alone
3:29 A Lack Of Resources For Creatives
5:14 Freelancers Can't Afford To Hire Help
6:24 Freelancers Need Support
7:50 Free Events For Creative Freelancers



]]> Aura McKay Buzzsprout-13830639 Mon, 23 Oct 2023 14:00:00 -0400 524 5 6 full false Creativity, Play, and Inspiration Creativity, Play, and Inspiration Creativity, Play, and Inspiration

Why am I talking about creativity as a business coach?

When you are selling our creative services, our ideas and talents, you need to be able to tap into your creativity 'on demand'.

What can you do to access your creativity and ideas more easily?

This episode of Coaching for Creatives explores creativity, play, and inspiration so you can blow your clients away with your ideas.

Book a free call with me to find out your best next steps for your creative freelance business.
https://businessofcreativity.ca/advisor

0:00 Creativity, Play, and Inspiration
2:27 No Longer Creating For Your Own Enjoyment
4:21 When Your Creativity Becomes A Job
5:39 Where To Find Inspiration
5:55 Look Outside Your Craft
6:25 Scheduling Time For Play
7:10 Permission To Do Art Badly
8:13 Getting Paid to Do Work You Love
8:28 Sometimes We Create Insecurity
9:11 Seeking Inspiration With Intention
9:40 Where Do You Go For Inspiration
9:49 What Do You Do For Play

]]> Creativity, Play, and Inspiration

Why am I talking about creativity as a business coach?

When you are selling our creative services, our ideas and talents, you need to be able to tap into your creativity 'on demand'.

What can you do to access your creativity and ideas more easily?

This episode of Coaching for Creatives explores creativity, play, and inspiration so you can blow your clients away with your ideas.

Book a free call with me to find out your best next steps for your creative freelance business.
https://businessofcreativity.ca/advisor

0:00 Creativity, Play, and Inspiration
2:27 No Longer Creating For Your Own Enjoyment
4:21 When Your Creativity Becomes A Job
5:39 Where To Find Inspiration
5:55 Look Outside Your Craft
6:25 Scheduling Time For Play
7:10 Permission To Do Art Badly
8:13 Getting Paid to Do Work You Love
8:28 Sometimes We Create Insecurity
9:11 Seeking Inspiration With Intention
9:40 Where Do You Go For Inspiration
9:49 What Do You Do For Play

]]> Aura McKay Buzzsprout-13788184 Mon, 16 Oct 2023 13:00:00 -0400 611 5 3 full false Two Reasons Your Marketing Isn't Working Two Reasons Your Marketing Isn't Working Two Reasons Your Marketing Isn't Working

Yes...marketing your own freelance services can be confusing and overwhelming.

Especially when there are so many different ways to attract, engage, invite, and convert prospects into clients.

For most photographers, designers, and other creatives there are TWO BIG REASONS your marketing isn't working for you.

This episode of Coaching for Creatives looks at how you can be more effective with your digital (and in person) marketing.

What do you think is the main reason your marketing isn't working?

0:00 Two Reasons Your Marketing Isn't Working
2:16 What Is A Marketing Strategy?
5:05 The Seven Ps Of Marketing
7:53 Digging Down Into A Marketing Plan
9:06 Getting Some Feedback


Host: Aura McKay, Business Coach For Creatives
Founder of Business of Creativity

Book your free call here:  https://www.businessofcreativity.ca/advisor

]]> Two Reasons Your Marketing Isn't Working

Yes...marketing your own freelance services can be confusing and overwhelming.

Especially when there are so many different ways to attract, engage, invite, and convert prospects into clients.

For most photographers, designers, and other creatives there are TWO BIG REASONS your marketing isn't working for you.

This episode of Coaching for Creatives looks at how you can be more effective with your digital (and in person) marketing.

What do you think is the main reason your marketing isn't working?

0:00 Two Reasons Your Marketing Isn't Working
2:16 What Is A Marketing Strategy?
5:05 The Seven Ps Of Marketing
7:53 Digging Down Into A Marketing Plan
9:06 Getting Some Feedback


Host: Aura McKay, Business Coach For Creatives
Founder of Business of Creativity

Book your free call here:  https://www.businessofcreativity.ca/advisor

]]> Aura McKay Buzzsprout-13788122 Mon, 16 Oct 2023 13:00:00 -0400 571 5 1 full false Handling Objections Handling Objections Learning how to handle objections will help you close more sales in your freelance business.

This episode of Coaching For Creatives, I share the 5 steps for handling objections in any sales conversation.

What are some of the objections you hear most often?

Why do you think people are making those objections?

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Handling Objections, Closing More Sales
2:00 The Price Objection Is Not Always The Truth
5:00 Sometimes Price Is A Valid Objection
6:00 Saying Yes Can Be Scary
7:00 The 5 Steps For Handling Objections
10:00 Uncovering Other Objections
13:00 Summary

]]> Learning how to handle objections will help you close more sales in your freelance business.

This episode of Coaching For Creatives, I share the 5 steps for handling objections in any sales conversation.

What are some of the objections you hear most often?

Why do you think people are making those objections?

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Handling Objections, Closing More Sales
2:00 The Price Objection Is Not Always The Truth
5:00 Sometimes Price Is A Valid Objection
6:00 Saying Yes Can Be Scary
7:00 The 5 Steps For Handling Objections
10:00 Uncovering Other Objections
13:00 Summary

]]> Aura McKay Buzzsprout-13746472 Mon, 09 Oct 2023 18:00:00 -0400 753 5 2 full false How To Say No With Confidence How To Say No With Confidence How to Say No with Confidence with Aura McKay

For a lot of creatives, saying 'no' can be really challenging.

And when we have trouble saying no, we can end up burnt out, underpaid, and overwhelmed.

Today's live Coaching For Creatives is a conversation about how to say 'no' with confidence.

Are you someone who says yes way too often? Or says yes to things you'd really rather not do? Or don't have time for?

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 How to Say No with Confidence 
2:18 Why Are You Afraid to Say No
3:13 Setting Boundaries
3:39 What Does Yes Look Like
4:51 Is It Creatively Fulfilling
5:19 Is It Financially Fulfilling
6:02 Would My Mom Be Proud Of Me
9:06 Saying No Without Really Saying No
9:32 Yes, And...
10:39 Ways To Practice Saying No

]]> How to Say No with Confidence with Aura McKay

For a lot of creatives, saying 'no' can be really challenging.

And when we have trouble saying no, we can end up burnt out, underpaid, and overwhelmed.

Today's live Coaching For Creatives is a conversation about how to say 'no' with confidence.

Are you someone who says yes way too often? Or says yes to things you'd really rather not do? Or don't have time for?

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 How to Say No with Confidence 
2:18 Why Are You Afraid to Say No
3:13 Setting Boundaries
3:39 What Does Yes Look Like
4:51 Is It Creatively Fulfilling
5:19 Is It Financially Fulfilling
6:02 Would My Mom Be Proud Of Me
9:06 Saying No Without Really Saying No
9:32 Yes, And...
10:39 Ways To Practice Saying No

]]> Aura McKay Buzzsprout-13746455 Mon, 09 Oct 2023 18:00:00 -0400 692 5 4 full false Tips For Riding the Rollercoaster of The Gig Economy Tips For Riding the Rollercoaster of The Gig Economy Riding The Rollercoaster Of The Gig Economy

Being a freelancer is awesome! And then some days....it's not so awesome.

Photographers, designers and other freelance creatives know all to well the highs and lows of working in a gig economy.

The struggles to balance time, energy, and money when everything is changing and uncertain.

This episode of Coaching For Creatives offers some tips on how to make riding the rollercoaster of a gig economy easier and smoother.

What are your biggest challenges as a creative freelancer? Or what are your best tips?


Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/book-a-call


0:00 Riding The Rollercoaster Of The Gig Economy
1:54 Being Consistent In Your Marketing
2:16 The Importance Of Energy
2:49 Done Is Better Than Good
3:42 Securing Predictable Income
4:58 Paying Yourself Consistently
6:33 How To Avoid Working 20 Hours A Day

#predicitableincome #coachingforcreatives #freelancerbusiness

]]> Riding The Rollercoaster Of The Gig Economy

Being a freelancer is awesome! And then some days....it's not so awesome.

Photographers, designers and other freelance creatives know all to well the highs and lows of working in a gig economy.

The struggles to balance time, energy, and money when everything is changing and uncertain.

This episode of Coaching For Creatives offers some tips on how to make riding the rollercoaster of a gig economy easier and smoother.

What are your biggest challenges as a creative freelancer? Or what are your best tips?


Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/book-a-call


0:00 Riding The Rollercoaster Of The Gig Economy
1:54 Being Consistent In Your Marketing
2:16 The Importance Of Energy
2:49 Done Is Better Than Good
3:42 Securing Predictable Income
4:58 Paying Yourself Consistently
6:33 How To Avoid Working 20 Hours A Day

#predicitableincome #coachingforcreatives #freelancerbusiness

]]> Aura Buzzsprout-13746276 Mon, 09 Oct 2023 18:00:00 -0400 478 5 7 full false