Fence & Deck Mastery Podcast

Epsiode 98 - SEO+GEO Drive Local Fence & Deck Leads

Wed, 15 Jul 2026 14:00:00 -0400

What is covered in this webinar-based episode:

The latest updates with the Google algorithm,
How AI, Answer Engines and AEO are shaking up the market - updated stats,
The things that you may have put in place in the past that could be hurting you now,
How to optimize your website using the New SEO and GEO Formula,

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 97 - How Legendary Decks Hit $1.4M with 3 Crews and 75% Referrals

Thu, 09 Jul 2026 10:00:00 -0400

Calvin Gray of Legendary Decks joins Alex Danner to share how he went from making $20 an hour to building a successful decking company in Utah.

In this episode, Calvin talks about starting Legendary Decks in 2019, completing 45 jobs in 2020, growing to 3 crews, and building a business that now does around $1 million to $1.4 million in annual revenue. He also shares how 75% of his work comes from word of mouth, why communication is one of his biggest advantages, and how focusing on quality has helped him land higher-end projects, including a $270,000 deck.

Subscribe to the Fence & Deck Mastery Podcast for more conversations with industry leaders, proven growth strategies, and real-world insights to help you grow your fence or deck business.

Looking to generate more qualified leads and dominate your local market? Fence & Deck Marketers helps contractors grow through industry-specific websites, SEO, Google Ads, Meta Ads, and proven marketing systems.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 96 - The Contractor’s Guide to Paid Ads & Search Growth

Wed, 01 Jul 2026 14:00:00 -0400

In this episode from a Webinar replay, Alex Danner talks about:

Why Paid Marketing is key to unlimited scalability in terms of lead flow for your Fencing and Decking Business
The Paid Marketing Strategies that are working best in today’s market
How to set up and structure your Pay-Per-Click Marketing Campaign for minimum cost per lead and maximum ROI
KPIs, Tracking, Landing Pages, Campaign Structure

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 95 - What the Best Home Improvement CEOs do Different – Greg Cummings from Power100

Wed, 24 Jun 2026 14:00:00 -0400

Greg Cummings from Power100 joins Alex Danner to discuss what separates the highest-level CEOs in the home improvement industry, based on insights from 1,000+ contractor interviews.

In this episode, Greg breaks down why growth, company culture, community involvement, and AI findability are becoming major factors for contractors who want to build stronger, more trusted businesses. He also explains how AI is changing the way homeowners search for contractors and why third-party credibility is becoming more important than ever.

🌐 Visit: www.deckfencemarketers.com

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 94 - Jason Davoll on TimberTech’s New Era, 20 Years of Innovation & Contractor Growth

Wed, 17 Jun 2026 15:00:00 -0400

Jason Davoll from TimberTech joins Alex Danner to discuss TimberTech’s latest innovations, including aluminum framing, new decking and railing developments, contractor support, and the evolution of outdoor living products. Jason also shares insights from his 20-year journey with TimberTech and how the brand continues to support contractors through leads, training, loyalty programs, and product innovation.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 93 - THE Deckmaster Jon Benaglio - His Story and How He Gets $1M Jobs Regularly

Wed, 10 Jun 2026 13:00:00 -0400

Jon Benaglio of Deckmasters of South Florida joins the podcast to discuss how he built a premium decking company known for delivering high-end residential and commercial projects throughout South Florida.

In this episode, Jon shares how his company stays booked months in advance, operates with a lean team of just 10–15 core employees, and consistently wins six- and seven-figure projects. He also breaks down the role of SEO, referrals, social media, reputation, and premium positioning in attracting ideal clients and sustaining long-term growth.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 92 - Building Luxury Outdoor Living Spaces with Mason Kuipers of Lakeshore Customs

Wed, 03 Jun 2026 09:00:00 -0400

Mason Kuipers of Lakeshore Customs joins Alex Danner to discuss building a premier outdoor living company specializing in custom decks, lakefront transformations, and luxury outdoor spaces. Mason shares insights on using virtual reality for sales, delivering exceptional client experiences, building a strong team culture, and attracting high end projects.

🎙️ Guest: Mason Kuipers
🏢 Company: Lakeshore Customs

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 91 - How Brian Buresh Built a Multi Million Dollar Contracting Business Through Culture & Differentiation

Fri, 15 May 2026 14:00:00 -0400

In this episode, Alex Danner sits down with Brian Buresh from Buresh Home Solutions to discuss the mindset shifts, systems, marketing strategies, and leadership lessons that helped grow his company after years of being stuck at the same revenue level.

Brian shares how investing in people, building strong company culture, implementing follow-up systems, using unique TV marketing, and differentiating the customer experience helped transform his business into a scalable operation.

Topics include:
• Growing from operator to business owner
• Building a high-performance team and company culture
• Unique TV and branding strategies that stand out
• Follow-up systems, handwritten cards, and customer experience
• Why specialization, systems, and mindset matter for growth

A powerful episode for contractors looking to scale their business without burning themselves out.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 90 - How Contractors Can Stop Wasting Time on Bad Leads with mySalesman

Tue, 12 May 2026 10:00:00 -0400

In this episode, Alex Danner sits down with Rachel Kroese and Randy Barger from mySalesman to discuss how contractors can qualify leads faster, reduce wasted sales appointments, and improve efficiency with instant online quoting tools.

They break down how mySalesman helps fence and deck companies pre-qualify homeowners, automate lead workflows, improve speed-to-lead, and integrate with CRMs and marketing systems.

Topics include:
• How instant online quotes help filter bad leads
• Improving sales efficiency and saving time
• CRM integrations, automations, and lead tracking
• How contractors can improve conversions before the sales visit

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Epsiode 89 - Mapping The Customer Journey

Thu, 23 Apr 2026 13:00:00 -0400

What is covered in this webinar:

- Gain a better understanding of your customer
- Create better experiences for your customers
- Avoid potential issues ahead of time
- Reduce customer acquisition costs and drive long-term value

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 88 - How George Hesse Built a Profitable Deck Company That Runs Like a Machine

Thu, 16 Apr 2026 11:00:00 -0400

In this episode, Alex Danner sits down with George Hesse of North County Deck & Patio, who shares what it really takes to run a consistent, profitable outdoor living business for over two decades.

George breaks down his unique business model, why smaller jobs outperform big builds, and how systems, efficiency, and strong sales processes have kept his company at ~10% profitability.

You’ll learn:
• How to structure your business for efficiency and scale
• Why fast proposals and strong presentation win jobs
• The real reason most contractors lose money on large projects
• How to build a team and step out of day-to-day operations

A must-listen for contractors looking to build a stable, long-term business.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 87 - From 1 Crew to $10M Fence Company | Dominic Vella on Scaling, Systems & Customer Experience

Fri, 10 Apr 2026 09:00:00 -0400

In this episode, Alex Danner sits down with Dominic Vella of Fantastic Fence, a $10M fencing company built from the ground up.

They break down how Dominic scaled from a single crew to 8 crews, the biggest bottlenecks at each growth stage, and why most fence companies struggle with customer experience—not product quality.

You’ll also learn:
• How to turn past customers into repeat business and referrals
• The real impact of follow-up and sales systems
• Creative, low-cost marketing strategies that actually work
• How to build a company that runs like a machine

If you’re trying to grow your fence or deck business, this is a must-listen.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 86 - Qualify Leads Faster & Close More Jobs with Jeff Wraley

Mon, 30 Mar 2026 10:00:00 -0400

In this episode, Alex Danner sits down with Jeff Wraley of Groundwork to break down how contractors can qualify leads faster, reduce wasted time, and close more jobs. They dive into video-based lead intake, improving speed-to-lead, and building a more efficient sales process that actually converts.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 85 - [Fencetech 2026] - Boost Fence Sales with Google LSAs!

Tue, 03 Mar 2026 09:00:00 -0500

In this Fencetech 2026 speaking session recording, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including:

What Google Local Services Ads are and where they’re available
How LSAs work and how to get started
What it takes to rank in the Top 2 results
How to take advantage of high-quality leads at low CPL
Proven strategies to maximize your ROI with LSAs

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 84 - [Timbertech Summit 2026] Marketing Masterclass for Deck Builders - How to Dominate Your Market

Mon, 23 Feb 2026 13:00:00 -0500

Recorded live at the TimberTech and AZEK Exteriors 2026 Contractor Summit, this in-person session delivers a no-nonsense marketing masterclass built specifically for deck builders who want to win in their local markets.

Marketing Masterclass for Deck Builders: How to Dominate Your Market breaks down what is actually holding contractors back from consistent growth and shows how to fix it using proven digital strategies that drive real leads.

What this presentation covers

• The most common marketing mistakes deck builders make and why they cost you jobs
• Why digital marketing matters more than ever, backed by data and statistics that will change how you think about growth
• The Big 5 factors that influence Google rankings for deck builders
• Tactical execution strategies, including Google Business Profile optimization, smart location targeting, website must-haves, and how reviews directly impact revenue

This session is practical, direct, and designed for contractors who want clarity, not theory. If you are serious about dominating your market in 2026 and beyond, this presentation will give you a clear framework to do exactly that.

If you found this valuable, like the video, subscribe for more contractor marketing insights, and share it with another deck builder who wants to grow smarter this year.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 83 - Plan Your 2026 Growth: Website, SEO, Ads & Budgeting Blueprint

Tue, 06 Jan 2026 11:00:00 -0500

In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing.

He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-engineer your marketing budget. Then he dives deep into websites, SEO, Google Ads, Meta Ads, reviews, and more—with actionable timelines based on business size.

You’ll also get access to his free workbook and calculator to forecast what it’ll take to hit your 2026 targets.

In this episode:

How to set clear, written goals that actually get results
Website mistakes costing you leads (and how to fix them)
SEO vs Google Ads vs Meta Ads—what works best and when
Why review strategy, location, and speed-to-lead matter more than ever
Free workbook + budget calculator walkthrough

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 82 - Managing Online Reputation

Wed, 10 Dec 2025 09:00:00 -0500

Online reviews can make or break your fence or deck business—84% of customers trust them as much as personal recommendations.

In this episode, Alex Danner breaks down the five key principles for generating consistent 5-star reviews, from creating world-class customer experiences to building a company-wide culture around reputation.

You'll learn why "best known beats best every time," the exact script to plant the seed for reviews before a job starts, how to capture reviews on the spot using tools like Zappy cards, and employee incentive ideas that actually work.

Plus, discover why 77% of consumers ignore reviews older than three months and what that means for your Google rankings.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 81 - Save Thousands on Payment Processing: Mark Dolan from Tiger Payments

Thu, 04 Dec 2025 16:00:00 -0500

Join Alex Danner for a money-saving conversation with Mark Dolan, payment processing expert from Tiger Payment Solutions, as they break down how fence and deck contractors can dramatically reduce or eliminate credit card processing fees.
In this episode, Mark reveals:

How contractors processing $1 million annually through QuickBooks are losing $30,000+ in unnecessary fees
The difference between absorbing fees at 3% vs. Tiger's approach to driving costs down or eliminating them entirely
Why ACH transactions through Tiger cost only 29 cents (compared to 1% with most processors)
How to legally and compliantly pass processing fees to customers without losing competitive edge
Mobile payment solutions that get you paid faster in the field - no more waiting 30-60 days for checks
The QuickBooks integration that saves contractors thousands while improving cash flow
Which credit cards cost you the most (and least) to accept
How to conduct a free audit of your current payment processing to identify hidden fees

Mark also discusses Tiger Payment Solutions' unique family-run approach to customer service, offering 24/7 support with real people (even on holidays), month-to-month contracts with no long-term commitments, and personalized guidance for the fence and deck industry. Learn why contractors who make the switch report significant profit improvements and faster payment collection.
Whether you're currently using Square, Stripe, QuickBooks payments, or your local bank's merchant services, this episode provides actionable insights to audit your current setup and potentially save thousands of dollars annually - money that goes straight to your bottom line.

Contact Tiger Payment Solutions at tigerprocessing.com or reach Mark directly at markwithak@tigerprocessing.com for a complimentary analysis of your payment processing fees.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 80 - Why Bamboo is Changing Decking: Neil Adams from MOSO Bamboo

Fri, 28 Nov 2025 10:00:00 -0500

Join Alex Danner for an eye-opening conversation with Neil Adams, Social Media Marketing Director for Moso Bamboo Outdoor, as they explore bamboo as a revolutionary decking and fencing material that's changing the industry.
In this episode, Neil reveals:

How Moso Bamboo is priced at approximately half the cost of exotic hardwoods like ipe
The unique Class A fire rating that makes it the only natural product approved for wildfire-prone areas
Why bamboo is harder and denser than ipe while being carbon neutral
The installation advantage: 6-foot boards with tongue-and-groove end match that eliminates waste and cuts installation time dramatically
How bamboo grows 5x faster than trees and regrows without replanting
The 25-year warranty against rot and decay with minimal maintenance required
Why contractors report higher profit margins due to faster installation and reduced waste

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 79 - Bobby Parks - How to Sell Your Business, NADRA Awards Scoring & Future of Deck Industry

Wed, 19 Nov 2025 16:00:00 -0500

Join Alex Danner for an inspiring conversation with deck industry legend Bobby Parks, who successfully built and sold Peachtree Deck after generating over $2.5 million in annual revenue. Bobby shares his journey from building custom homes straight out of high school to becoming one of the most respected names in the deck industry.
In this episode, Bobby reveals:

How he transitioned from competing on price to commanding premium margins
The marketing breakthrough that generated more leads than he could handle (allowing him to charge $75 consultation fees)
His strategy for becoming the go-to high-end deck builder in Atlanta
The unexpected conversation that led to selling his business in 2014
His 7-year roadshow journey conducting 110-120 events annually across the country
Insights from his role as NADRA board member and current chairman of the Deck Awards

Bobby also shares valuable advice on entering the NADRA Deck Awards, what judges look for in winning projects, and why being in the room with industry leaders is crucial for business growth. Whether you're building your first deck business or scaling to multiple crews, Bobby's practical wisdom on marketing, pricing, and business development will help you take your company to the next level.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 78 - Stone Decks: 2M+ Sq Ft Installed

Wed, 12 Nov 2025 16:00:00 -0500

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bart Stuchell, founder of StoneDek Systems, to explore an innovative alternative to traditional wood and composite decking. Bart shares how he invented the Silka Grate system back in 2007—a revolutionary honeycomb subfloor that allows contractors to install natural stone, porcelain, pavers, and premium materials on elevated surfaces.

Discover how this patented system competes head-to-head with high-end composite products while offering homeowners a maintenance-free, high-value alternative. Bart walks through the installation process, addresses common contractor concerns about cutting stone, and reveals creative possibilities for outdoor kitchens, fire features, and custom lighting.

Key Topics Covered:

How the honeycomb grate system supports over a ton per square foot
Installation process compared to traditional decking
Material options and pricing vs. premium composites
Creative applications: kitchens, fire features, countertops, lighting
Training and support for contractors
Differentiating your business in competitive markets

Perfect for deck contractors looking to stand out and target high-end customers with cutting-edge outdoor living solutions.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 77 - How Outback Deck Scaled to $10M and Built DeckMetriX Software

Wed, 05 Nov 2025 11:00:00 -0500

MENTION THE PODCAST TO GET $1500 OFF THE PLATFORM FEE!

In this episode, Alex Danner chats with Brian Miller and John Gwaltney, founders of Outback Deck and creators of DeckMetriX. They share how they grew Outback Deck into a multi‑million‑dollar business, built a powerful software tool for deck & outdoor living contractors, and transformed their sales process—closing jobs on the first visit and protecting margins.

In this episode you’ll learn:

The story of going from remodeling business to full‑scale deck & outdoor living firm
Why they developed DeckMetriX and how it works for pricing & take‑offs
How one‑visit closes became possible and why it matters in today’s marketplace
The often‑missed costs in decks (dumpsters, permit variances, extra footings) and how software handles them
How contractors can use a similar approach to scale their business and protect profit

🔍 To learn more or book a demo: deckmetrix.com

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 76 - From Fence Posts to Award-Winning Projects: Scott Groschel’s 20-Year Climb

Thu, 30 Oct 2025 13:00:00 -0400

In this episode, Alex Danner sits down with Scott Groschel, founder of SG Construction in California, to unpack his journey from digging post holes at 15 to becoming a multi-award-winning outdoor living contractor.

Scott shares how he evolved from fencing to premium outdoor living builds, the systems he's implemented to navigate California’s complex permitting process, and how winning NADRA awards helped transform both his brand and company culture.

In this episode:

Scott’s 20+ year journey in the construction world
Transitioning from fences to full-scale outdoor living projects
How professional photos and job site staging transformed perception
Behind the scenes of submitting and winning 3 NADRA Awards
How awards boost credibility, team pride, and client trust

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Epsiode 75 - ULTIMATE Digital Marketing MASTERCLASS at DeckXLive

Thu, 23 Oct 2025 09:00:00 -0400

In this special LIVE episode recorded at DeckXLive inside the Legacy Decks Academy, Alex Danner delivers the ultimate marketing masterclass for fence and deck contractors.

Whether you're struggling to get ranked on Google or unsure where to invest your marketing dollars, this session lays out the full blueprint—including proven tools, tactical tips, and real examples.

What you’ll learn:

The 5 biggest issues that kill your Google Map rankings
Our proven 3-Pack Formula for dominating local search
Best tools to automate reviews, content, and tracking
Why most websites fail to convert—and how to fix them
How to out-rank competitors using SEO, LSAs, and strategic targeting

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 74 - How Barrett Pribyl Built Denver Fence Guys from the Ground Up

Fri, 17 Oct 2025 15:00:00 -0400

Barrett Pribyl shares how he went from building his first fence with a borrowed saw to growing Denver Fence Guys into a multi-crew operation with over 400+ five-star reviews. In this candid conversation with Alex Danner, Barrett explains how he scaled without debt, built a team that cares, and balanced business with his passion for hunting and family.

What you'll learn:

Barrett’s early days and steady growth strategy
How he created systems and hired to support scale
The turning point: handing off sales calls and freeing up time
The processes and culture that drive consistency
His thoughts on private equity, quality control, and long-term success

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 73 - How Deck Remodelers Became the Most Awarded Builder in NADRA History

Mon, 06 Oct 2025 12:00:00 -0400

Shawn McAleer, founder of Deck Remodelers and winner of 72+ NADRA Awards, joins Alex Danner to share how he built one of the most recognized names in outdoor living. From high-detail craftsmanship to scaling across four states, Shawn breaks down his design philosophy, team structure, and lessons from 15+ years at the top.

In this episode:

From pressure-treated decks to luxury outdoor living
How Deck Remodelers grew to $100K+ minimums
The power of SOPs, training, and team culture
Using Zoom, cameras, and tech to manage multi-state builds
Why he wrote Deck Rebellion and what’s inside the book
Advice for deck builders who want to scale the right way

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 72 - Building a Premium Deck Brand with Lance Roach of Black Label Built

Wed, 03 Sep 2025 14:00:00 -0400

In this episode, Alex Danner sits down with Lance Roach, founder of Black Label Built, to explore how he built a standout outdoor living brand in Nebraska. Lance shares how he transitioned from exteriors to decks, how his team delivers a high-end client experience, and the unique marketing touches—like flags and swag bags—that help his company stand out.

🔨 Topics include:

Lance’s journey from framing to founding Black Label Built
Offering a “lifetime deck” with steel framing and advanced PVC
How design agreements, reviews, and personalized gifts close more jobs
Why clean job sites, branded flags, and QR codes boost trust and visibility
Scaling to $6M+ while keeping culture and quality strong

Whether you're a contractor looking to scale or a marketer wanting fresh ideas, this episode is packed with gold.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 71 - A Guide to Google Local Services Ads for Fencing and Decking Companies

Wed, 27 Aug 2025 10:00:00 -0400

Unlock the power of Google Local Services Ads (LSAs) and learn how fencing and decking companies can generate more high-quality leads at a lower cost per lead.

In this webinar base episode, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including:

- What Google Local Services Ads are and where they’re available
- How LSAs work and how to get started
- What it takes to rank in the Top 2 results
- How to take advantage of high-quality leads at low CPL
- Proven strategies to maximize your ROI with LSAs

Whether you’re new to Local Services Ads or want to optimize your current campaigns, this replay will give you the tools and insights to win more customers and grow your fencing or decking business.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Epsiode 70 - Chris Breen - DECKx Live, Legacy Decks and More

Tue, 19 Aug 2025 02:00:00 -0400

Join Alex Danner and returning guest Chris Breen of Legacy Decks as they dive into the systems, mindset, and strategy behind scaling a thriving deck business. Chris shares how he built Legacy Decks, launched the Legacy Decks Academy, and created events like DeckX to help others grow. This episode covers:

How to build systems that run without you
The power of community and collaboration in trades
What to expect from DeckX and Deck Expo 2025
Why personal growth drives business growth

Whether you're trying to hit your first million or scale past five, this episode offers practical insights and inspiration to level up.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 69 - Google Maps Unlocked 2025 Blueprint for More Local Leads

Mon, 28 Jul 2025 14:00:00 -0400

In this power-packed webinar-based episode, we reveal what it really takes to dominate Google Maps in 2025 and consistently rank in the coveted local 3-pack. Whether you're a fence, deck, or home service contractor, this session will give you the clarity and tools to generate more qualified local leads.

Here’s what you’ll learn:
✅ The latest updates with Google Business Listings and how they impact your visibility
✅ The 5 biggest mistakes that could be killing your rankings
✅ Our proven step-by-step framework for consistently ranking in the Google 3-pack
✅ The top tools to automate reviews, citations, posting, and other SEO tasks

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 68 - The Big 4 SEO Factors That Grow Fence & Deck Businesses

Wed, 16 Jul 2025 12:00:00 -0400

In this solo episode, Alex Danner breaks down the 4 biggest SEO levers that can dramatically boost your fencing or decking business online. These are the exact strategies Fence & Deck Marketers uses to help clients dominate their markets.

You’ll learn:

Why your business name could be hurting your Google rankings
How your office location affects local SEO results
Proven ways to get more 5-star Google reviews
What your website must include to rank and convert leads
How to assess your presence vs. top competitors

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 67 - How Live Video is Changing Sales for Contractors ft. James Hatfield

Mon, 30 Jun 2025 14:00:00 -0400

Alex Danner talks with James Hatfield, co-founder of LiveSwitch, about how live and recorded video is transforming sales, service, and operations for fence and deck contractors. From faster estimates to smoother job management, this tool is helping contractors save time and close more deals.

In this episode:

James’ journey from contractor to tech founder
How video speeds up lead qualification and builds trust
Real-world uses: sales, operations, recruiting, and follow-ups
Simple tech with no apps, no uploads, and instant cloud storage
How LiveSwitch integrates with CRMs like Jobber and ServiceTitan
The future: AI tools, remote measurements, and more

👉 Learn more: https://liveswitch.com
🎯 Need marketing help? https://fenceanddeckmarketers.com

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 66 - How to Accelerate Your Leadflow with Paid Ads & Search for Fence and Deck Contractors

Thu, 19 Jun 2025 09:00:00 -0400

🚀 What you’ll learn:

Why paid marketing is the key to unlocking scalable growth

Which ad platforms and formats are delivering 5–10X ROI right now

Live campaign examples from fence and deck contractors crushing it with ads

How to structure your Google Ads or PPC campaigns for lower cost-per-lead and higher returns

The KPIs, tracking methods, and landing page strategies that separate winning campaigns from wasted spend

Whether you're just starting out with paid ads or want to improve your current results, this session will give you actionable insights to take your marketing to the next level.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 65 - SEO + GEO: New Formula for Ranking Your Fence And Deck Business

Tue, 13 May 2025 09:00:00 -0400

Unlock the new SEO + GEO formula designed specifically for fence and deck contractors. In this recorded webinar, we cover:

✅ 10 critical elements that enhance your website’s conversion rate
✅ How to define your ideal customer avatar
✅ Real website examples showing what works—and what doesn't
✅ Live SEO audits of attendee websites

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 64 - From Basements to Deck Builds: Josh Steinman’s Growth Journey

Fri, 09 May 2025 10:00:00 -0400

In this episode, Alex Danner chats with Josh Steinman, owner of EJS Deck and Home Solutions in Massachusetts. Josh shares how he evolved from basement remodeling to building high-end decks and outdoor spaces—all while building a solid team and staying present as a dad.

🔑 In this episode, you'll learn about:

Josh’s transition from interior remodeling to focusing 75% of his work on decks and patios
How fatherhood helped sharpen his business focus and drive
The importance of team culture and hiring the right people for sustainable growth
Why Josh stepped away from the tools to focus on sales, systems, and strategy
How he uses CompanyCam and SOPs to streamline communication and quality
A smart postcard strategy that brings in 3–6 new leads per job
Moving away from Angi leads and investing in long-term SEO success
How one happy client spent over $200K with EJS Deck & Home Solutions

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 63 - Designing Next-Level Outdoor Spaces with Zachary Leamer of Sasquatch Decks & Patios

Thu, 01 May 2025 09:00:00 -0400

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Zachary Leamer, founder of Sasquatch Decks & Patios in Southeast Pennsylvania. Zach shares his inspiring journey from horse racing to creative deck building and dives into how he's built a reputation for standout outdoor living projects.

Topics covered in this episode:

Zach’s unique path from racehorses to deck design
Why decks offer more creative freedom than other trades
His process for using 3D design tools like SketchUp and RealTime Architect
Charging for design renderings and how they help close high-end jobs
Client collaboration and how to design around real usage needs
The power of storytelling through professional photos and drone shots
Running a small, tight-knit crew and staying present on the jobsite
Tips for staging decks and keeping projects visually portfolio-ready
Lessons in building trust and keeping creativity at the core of your brand

If you're a contractor looking to stand out through design, client experience, and visual marketing, this episode is packed with actionable insights.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 62 - From Napkin Sketch to Award-Winning Deck

Mon, 31 Mar 2025 17:00:00 -0400

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bernard King and Tyler from San Diego Decks & Patios to talk about their NADRA Award-winning "leaf deck"—a uniquely designed, multi-colored deck born from a homeowner’s napkin sketch. Bernard shares his journey from military service to 25+ years in construction, how he transitioned his company toward outdoor living spaces, and the importance of profitability and hiring the right team.

Tyler, his son-in-law and successor, joins the conversation to discuss his background, passion for design, and how he's bringing new energy and ideas into the business. Together, they dive into topics like:

✅ Why attitude trumps experience in hiring
✅ How to maintain long-term team morale
✅ Leveraging ground screws for faster, smarter builds
✅ Building the kind of business that’s both fun and profitable
✅ And what it means to pass the torch to the next generation

A must-listen for any contractor aiming to build more than just decks—this one’s about legacy, innovation, and craftsmanship that stands out.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 61 - How Kenny Ritter Won 3 NADRA Awards with One Project

Mon, 24 Mar 2025 11:00:00 -0400

In this episode of the Fence & Deck Mastery Podcast, Alex Danner chats with Kenny Ritter, owner of ICOR Building & Remodeling, about his award-winning historic porch project that earned THREE NADRA awards in a single year. Kenny shares his 20+ year journey in the trades, lessons learned from hiring, how he retains a strong crew, and why focusing on the customer experience is more important than chasing rapid growth. They also dive into how Kenny built his Google reviews, the importance of craftsmanship, and how tradespeople can stand out in today’s competitive market.

🔨 ICOR Building & Remodeling
📍 Eastern Connecticut
🏆 1st Place Open Porch | 3rd Place Railings | 3rd Place Wood Decks Over $50K
🌐 Learn more: https://deckfencemarketers.com
📈 Need help growing your fence or deck business? Get a free audit today!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 60 - Kelly Crow on Winning a NADRA Award & Building High-End Decks

Thu, 13 Mar 2025 13:00:00 -0400

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Kelly Crow, owner of Go to Guy Home Services in Atlanta. Kelly shares his journey from real estate and mortgage trading to building award-winning decks, including his NADRA Award-winning project in the wood decks category.

We dive into:
✅ His background in home renovations and mortgage trading
✅ The shift to decking and outdoor carpentry
✅ How he works exclusively with subcontractors
✅ The process of designing and executing custom projects
✅ Insights on using premium materials like ipe wood
✅ The value of networking and learning at NADRA events

Whether you're a deck builder looking to elevate your craft or a homeowner interested in premium deck designs, this episode is packed with insights!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 59 - Alex Larson of TL Decks on Niching Down, Business Growth & Systems

Fri, 07 Mar 2025 12:00:00 -0500

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with Alex Larson, owner of TL Decks in Illinois, to discuss his journey from side hustler to running a thriving deck-building business. Alex shares how niching down to decks transformed his company, the importance of creating systems, and how hiring the right people—including a VA—freed up his time for growth.

Key takeaways from this episode:
✅ Niching down for success: Why specializing in decks helped TL Decks scale
✅ The power of hiring a VA: How delegation freed up time for high-value tasks
✅ Building systems & playbooks: Creating SOPs to ensure quality and efficiency
✅ Personal development & business growth: Why self-improvement is key to success
✅ Community involvement: How being active in local events strengthens your brand

If you're a contractor looking to streamline operations, improve work-life balance, and scale your business the right way, this episode is packed with actionable insights.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 58 - Dan Stendeback of Valer Builders on NADRA Awards & Outdoor Living Innovation

Thu, 27 Feb 2025 15:00:00 -0500

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner chats with Dan Stendeback, owner of Valer Builders, about his award-winning projects and expertise in the outdoor living industry. As a NADRA Award-winning deck builder, Dan shares his journey from sales executive to industry leader, the importance of consultative sales, and how he helps clients envision next-level outdoor spaces.

They dive into topics like:
✅ How NADRA benefits deck builders
✅ Creating stunning rooftop decks with breathtaking views
✅ The rise of high-end outdoor living—pergolas, pools, and luxury decks
✅ The power of visualization and manifesting success in business

If you're a deck builder looking for inspiration, insights, and strategies to grow your business, this episode is a must-listen!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 57 - 13-Time NADRA Award Winner Dan Pettit on Illuminating Deck Design

Fri, 21 Feb 2025 12:00:00 -0500

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Dan Pettit, owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting and outdoor living designs. 🏆✨

Dan’s most recent project—a massive illuminated curved wall emulating the Hastings skyline and starscape—left an unforgettable impression at the NADRA Summit, earning him four awards in 2024 alone.

🔹 Inside this episode:
✅ The importance of lighting in deck design and how Dan created a fiber-optic river inlay
✅ How he balances creativity and business growth while remaining a small, high-end operation
✅ Tips for submitting award-winning projects to NADRA competitions
✅ The role of storytelling, community, and innovation in standing out as a deck builder

If you’re a fencing or decking pro looking for creative inspiration, industry insights, and marketing tips, this episode is a must-listen!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 56 - From Ontario to NADRA Awards: Phil Andrews’ Decking Journey

Wed, 12 Feb 2025 16:00:00 -0500

In this special episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Phil Andrews, owner of Andrews Decking in Ontario, Canada, and a recent NADRA Award winner! 🇨🇦🏆

Phil shares his journey from construction framing to building high-end decks, how he discovered NADRA, and what it was like to win third place in the Alternative Decks under 35K category—just months after joining the organization.

🔹 Inside this episode:
✅ The decking industry in Canada vs. the U.S.
✅ How Phil built a booked-out business as a solo contractor
✅ Why storytelling and authenticity helped him generate leads after his win
✅ The importance of professional photos, networking, and continuing education in the industry

If you’re a fence or deck contractor looking for inspiration, business insights, or marketing tips, this episode is for you!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 55 - Transform Your Site into a Lead-Generation Powerhouse

Wed, 05 Feb 2025 11:00:00 -0500

In this session, we dive into the 10 critical elements that can significantly enhance your website's conversion rates and turn more visitors into leads and customers. We'll also cover how to create your ideal customer avatar to ensure your messaging resonates with the right audience.

Additionally, we’ll walk through real-life website optimization examples and provide live SEO audits—drop your name and website URL in the chat for a personalized review!

Don't miss this opportunity to refine your website, improve your SEO, and maximize your online success! 🚀

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 54 - Winning Back-to-Back NADRA Awards with Clark Crosson of Crosstek Construction

Thu, 30 Jan 2025 09:00:00 -0500

In this episode of the Fence and Deck Mastery Podcast, Alex Danner sits down with Clark Crosson, owner of Crosstek Construction in Alabama, who won back-to-back first-place awards at the NADRA Summit in the Closed Porch category. Clark shares his journey as a general contractor, his shift from managing a team to running a solo operation, and his approach to winning industry awards.

Key topics include:

How Clark won two consecutive NADRA awards and what set his projects apart.
His approach to project submissions, including the importance of professional photography.
The differences between deck building trends in Alabama vs. other parts of the U.S.
Why covered porches are more popular than open decks in the South.
The value of NADRA networking and industry events.
Insights on working with subcontractors instead of an in-house crew.

Clark also shares his experience with insurance restoration projects, the growing demand for high-end outdoor living spaces, and his thoughts on expanding into commercial construction.

Resources Mentioned:

Visit Crosstek Construction to see Clark’s award-winning projects.
Learn more about NADRA at nadra.org.
Get marketing help from Fence & Deck Marketers.

If you’re a contractor looking to elevate your projects and compete for NADRA awards, this episode is packed with actionable advice!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 53 - Digital Marketing Best Practices for Deck Builders

Fri, 24 Jan 2025 12:00:00 -0500

Unlock the full potential of your digital marketing strategy with Alex Danner, CEO and Founder of Fence and Deck Marketers, in collaboration with Deckorators. This insightful webinar dives deep into the essentials of building a strong online presence and driving leads for your fencing and decking business.

Topics Covered:

Alex's proven Hierarchy of Digital Marketing framework.
Step-by-step guide to creating and optimizing your Google Business Profile.
Best practices for website development tailored to the industry.
A comprehensive Website Optimization Checklist to ensure your site performs at its peak.
An honest discussion: Does SEO still matter?
Insider Google Business Profile hacks to outperform competitors.
Whether you're just starting or looking to refine your digital marketing strategy, this webinar provides actionable insights to help you stay ahead in the game.

Don't miss this opportunity to elevate your business!

Transcript

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 52 - Building Award-Winning Decks: Jonathan Moeller’s Success at the NADRA Summit

Fri, 17 Jan 2025 15:00:00 -0500

In this inspiring episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jonathan Moeller, owner of Colorado Custom Covers and Decks and a multi-award winner at the 2024 NADRA Summit. Jonathan shares his journey from new construction to crafting custom outdoor living spaces, including the story behind his five NADRA awards this year.

Key topics include:

Insights into the NADRA awards process and tips for crafting compelling submissions.
Jonathan’s unique railing project featuring a two-foot radius cable rail bend.
The importance of professional photography for showcasing deck projects.
How NADRA membership and networking events have helped grow his business.
Tips for younger contractors looking to make their mark in the decking industry.

Whether you’re a seasoned deck builder or new to the industry, this episode is packed with actionable advice and inspiration for taking your projects to the next level.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 51 - Why You Should Offer Financing - Larry Collins with HFS Financial

Fri, 03 Jan 2025 16:00:00 -0500

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Larry Collins, President of HFS Financial, to discuss the transformative power of offering financing options for contractors. With over 30 years of experience in the financial industry, Larry shares how HFS Financial is helping contractors close more deals, grow their businesses, and improve customer satisfaction by making home improvement projects more accessible.

Key topics include:

The benefits of unsecured personal loans for home improvement projects.
How offering financing can increase contractor sales by 18-24%.
The ease of onboarding with HFS Financial and the no-cost setup for contractors.
Insights into how financing impacts consumer behavior and conversion rates.
Marketing strategies, free resources, and tools HFS provides to contractors.

If you're a contractor looking to scale your business in 2025, this episode is packed with actionable insights and solutions to help you succeed.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 50 - Jon Irwin on Building a 5M+ Following

Fri, 27 Dec 2024 14:00:00 -0500

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jon Irwin, co-founder of Revive Media and creator of Revive Home Tips, with over 5 million followers across social media platforms. Jonathan shares his inspiring journey from running a construction business to becoming a social media powerhouse, helping brands and contractors transform their online presence.

Key takeaways include:

How to create engaging, short-form video content with minimal equipment.
Strategies for growing your social media following and standing out in the crowded digital space.
Turning everyday tasks and "boring" products into viral, shareable content.
Why authenticity and storytelling are crucial for social media success.
Practical advice for contractors to get started with video marketing.

If you're looking to build a strong social media presence or learn how to showcase your brand in a way that captivates your audience, this episode is for you!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 49 - How To Build a Showroom with Zach Grist at Piedmont Decks

Sat, 21 Dec 2024 15:00:00 -0500

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Zach Grist, founder of Piedmont Decks, a rapidly growing deck and outdoor living company in North Carolina. Starting his business in 2023, Zach has achieved remarkable growth, tripling revenue in just one year and crossing the $1 million mark—a milestone many contractors never reach.

Zach shares insights on:

Building a business from scratch and niching down into decks and outdoor living.
How the Legacy Deck Experience (LDX) transformed his business and mindset.
Creating a professional showroom to boost client confidence and elevate the customer experience.
The importance of mentorship, hard work, and refining business processes for success.

Whether you're a contractor looking for inspiration or practical tips on scaling your business, this episode is packed with actionable insights to help you take your company to the next level.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 48 - From Marine Corps to National Sales Leader: Scot Sheffield’s Fortress Journey

Fri, 13 Dec 2024 12:00:00 -0500

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Scot Sheffield, National Sales Director of Wholesale at Fortress Building Products, a company recognized as one of Dallas’s Mid-Market 50 Fastest Growing Companies for two years running, with revenues under $750 million.

Scott shares his journey from a construction worker and Marine Corps lineman to leading Fortress’s wholesale sales team across the US and Canada. With over 26 years in business, Fortress has become a leader in railing, fencing, and steel framing solutions, boasting a team of 150+ employees on the sales and support side.

Tune in to learn about:

Scott’s path to leadership and insights into the industry.
How Fortress has earned its spot among Dallas’s fastest-growing companies.
The innovative product lineup, including steel framing and ornamental fencing.

This episode offers valuable takeaways for fencing and decking professionals looking to grow their businesses with cutting-edge solutions.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 47 - From House Flipping to $2.5M in Coastal Construction with Grant Smith

Fri, 29 Nov 2024 10:00:00 -0500

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Grant Smith, owner of SimpleSide Construction, a thriving business in the Outer Banks of North Carolina. At just 34 years old, Grant has scaled his company to $2.5 million in revenue over nine years, serving one of the harshest coastal environments in the U.S.

Grant shares his journey from a civil engineering graduate to a successful entrepreneur, fueled by his initial goal of real estate investing. After flipping houses and learning the trades from the ground up, he discovered a passion for outdoor construction and tackling the unique challenges of coastal building. From remodeling to spec homes and eventually specializing in decks and siding, Grant has mastered the art of combining modern construction techniques with environmental resilience.

Join Alex and Grant as they discuss:

The growth of SimpleSide Construction into a multimillion-dollar operation.
Insights into building in coastal environments and closing the knowledge gap in the trades.
Tips for young entrepreneurs balancing ambition with adaptability.

Whether you’re a contractor, builder, or aspiring entrepreneur, this episode offers valuable takeaways on scaling a business and finding purpose in your craft.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 46 - Capturing Missed Leads with Nicole Rivera from Jill’s Office

Fri, 08 Nov 2024 10:00:00 -0500

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner is joined by Nicole Rivera, Director of Sales and Marketing at Jill’s Office, a premier answering service for contractors and home service businesses. Jill’s Office helps companies in the fencing and decking industries capture leads and enhance customer service by offering 24/7 call handling, improving response times, and alleviating the burden of missed calls.

Nicole shares insights into the impact of missed calls, noting that the average business owner loses around 234 potential leads each year by not answering calls promptly. She also explains how Jill’s Office customizes services to align with each client’s unique needs, whether by handling after-hours calls, scheduling appointments, or following up on leads within minutes. Nicole discusses Jill’s Office’s recent launch of AI-assisted text and call handling, which helps manage high volumes while keeping costs down.

This episode is packed with actionable insights for contractors looking to streamline customer communication, enhance their brand’s reputation, and maximize revenue by ensuring every lead is captured.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 45 - Building a $6M Decking Empire with John Lea of Decksouth

Mon, 28 Oct 2024 13:00:00 -0400

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with John Lea, founder of Decksouth, a leading design-build company specializing in luxurious outdoor living spaces. Since its beginnings in 1998, Decksouth has grown into a $6 million operation, employing over 50 team members and servicing high-profile clients throughout the metro Atlanta area.

John discusses his company’s journey, from tackling single-deck projects to crafting complex, multi-trade outdoor environments that transform how clients live and enjoy their spaces. Focusing on the principles of biophilic design, John explains how Decksouth brings the outdoors into daily life, improving mental well-being through thoughtfully designed spaces. He also shares insights into current industry challenges, the importance of setting meaningful goals, and why his team is passionate about changing lives one backyard at a time.

Don’t miss this conversation packed with valuable business insights, especially for those looking to elevate their fencing and decking businesses in today’s evolving market.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 44 - Google Maps Pack Domination

Fri, 27 Sep 2024 12:00:00 -0400

Ready to rise to the top of local search results? Hosted by Alex Danner, founder and CEO of Fence & Deck Marketers, this episode will give you all the tools and strategies to claim your spot in the Google Map Pack and stand out in 2024!

🔎 What you'll learn:

1️⃣ Latest Google Map Listing updates: Stay ahead with the newest changes to how Google ranks businesses and how you can adapt your strategy.
2️⃣ 5 biggest issues holding you back: Discover the most common mistakes preventing you from ranking and how to fix them fast!
3️⃣ Proven model for ranking in the 3-pack: Alex will walk you through the exact process his clients use to land in the top 3 results, boosting visibility and traffic.
4️⃣ Best tools to automate the heavy lifting: Find out which tools can help you systematize your Google Map strategy, saving time while driving better results! ⚙️

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 43 - From Crown Molding to Tropical Hardwoods: Laura Basili’s Journey with Brazilian Lumber

Sun, 22 Sep 2024 07:00:00 -0400

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with Laura Basili, better known as the Real Deck Diva on Instagram and co-founder of Brazilian Lumber. Laura shares her fascinating journey of how a chance project in interior remodeling led to the creation of a thriving business specializing in tropical hardwoods like Ipe, Jatoba, and Cumaru.

Laura discusses the growth of Brazilian Lumber, from importing their first container of exotic hardwood to now being a leading supplier of premium outdoor materials for decks, docks, pergolas, and even interior wall panels. With showrooms in both Miami and Los Angeles, Brazilian Lumber has expanded rapidly, offering top-tier products to contractors and homeowners across the country.

This episode is packed with valuable insights, especially for deck builders and contractors looking to expand their material offerings. Don’t miss out on hearing from one of the industry's most dynamic entrepreneurs!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 42 - Nick Stevens from Legacy Decks on Driving Success in a $5-6 Million Business

Mon, 09 Sep 2024 21:00:00 -0400

In this insightful episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Nick Stevens, Senior Sales Consultant at Legacy Decks—a thriving $5-6 million deck business in South Carolina.

Nick shares his experience in sales, offering valuable tips on how contractors can improve their sales process, turn leads into conversions, and ultimately boost revenue.

Beyond sales, Alex and Nick dive into a powerful discussion about personal and professional development, focusing on the Legacy Deck Experience (LDX), a transformative program that Nick helps lead.

Discover how this life-changing program combines personal growth in four key areas—body, being, balance, and business—to help men lead more fulfilling lives. Nick shares candid insights into the importance of community and accountability in achieving success, both in business and personal life.

Tune in to learn from Nick’s journey and gain actionable advice to elevate your sales process and personal growth.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 41 - Exploring TimberTech with Jeff Wilkins

Fri, 06 Sep 2024 10:00:00 -0400

In this exciting episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Jeff Wilkins, Contractor Development Manager at TimberTech, to discuss the latest innovations and product offerings from one of the industry’s top decking brands.

They dive into everything TimberTech has to offer—not just their renowned deck boards, but their full product lineup that helps contractors elevate their builds. Whether you’re a seasoned pro or just starting out, this episode is packed with valuable insights.

Learn how TimberTech is shaping the future of outdoor living spaces and discover tips on how to maximize your projects using their innovative solutions. Don’t miss out on this must-listen episode!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 40 - Building a Legacy: Inside NADRA with Founder Michael Beaudry

Thu, 29 Aug 2024 17:00:00 -0400

Welcome back to the Fence & Deck Mastery Podcast with your host, Alex Danner!

In this exciting episode, Alex sits down with Michael "Pops" Beaudry, the esteemed founder of the North American Deck And Railing Association (NADRA).

Join Alex and Michael as they dive deep into the history and impact of NADRA, the leading association in the deck industry. Michael shares his journey from the early days of NADRA’s founding in 2004 to its evolution into a cornerstone of the decking world. With nearly two decades of experience, Michael offers valuable insights into the benefits NADRA provides to industry professionals and how it has shaped the standards and growth of the decking community.

Whether you're a seasoned decking professional or just getting started, this episode is packed with stories, knowledge, and practical advice that you won't want to miss. Tune in to learn more about the legacy of NADRA and gain inspiration from one of the most influential figures in the industry.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 39 - A look Inside Deckorators & Their Rapid Growth w/ Chris Berg

Tue, 20 Aug 2024 09:00:00 -0400

In this episode of the Fence & Deck Mastery podcast, Alex Danner sits down with Chris Berg, a seasoned territory manager for Deckorators, to explore the strategies and insights that have fueled Deckorators' impressive growth in the decking industry.

Chris shares his firsthand experiences, discusses the key factors behind the brand's success, and offers valuable advice for professionals looking to elevate their own businesses.

Tune in to discover how Deckorators has positioned itself as a leader in the market and what it takes to stay ahead in a competitive industry

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 38 - Eric Fortenberry on JobTread's Growth to $8 MILLION in sales

Thu, 15 Aug 2024 14:00:00 -0400

In this episode of the Fence & Deck Mastery podcast, host Alex Danner sits down with Eric Fortenberry, the founder and CEO of JobTread Software. Eric shares his journey from leading a general contracting company to developing JobTread, a groundbreaking construction estimating and project management software.

Discover how Eric's passion for innovation transformed his company, driving growth from $5 to $8 million in sales and boosting gross profit by an impressive 43%. Learn the strategies and insights behind this success, and how JobTread is revolutionizing the construction industry.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 37 - 2024 Social Media Guide for Fencing & Decking Businesses

Thu, 08 Aug 2024 15:00:00 -0400

In this episode, we dive into the ultimate 2024 Social Media Guide tailored specifically for fencing and decking businesses. Learn how to create engaging video content and static posts that resonate with your audience. We'll walk you through a weekly planning process to keep your posts consistent and impactful, share the perfect video framework for capturing attention, and explore content syndication strategies to maximize your reach. Plus, discover the art of repurposing content to increase the frequency of your posts without burning out. Tune in to elevate your social media game and stay ahead in 2024!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 36 - Josh Ferri Leading Lake Side Decking to $2 Million Success

Wed, 31 Jul 2024 13:00:00 -0400

Join host Alex Danner as he sits down with Josh Ferri, the owner of Lake Side Decking, on this episode of the Fence and Deck Mastery Podcast.

Josh shares his incredible journey, detailing the various roles he has undertaken within his company to steer it toward success. Tune in to learn how Lakeside Decking is projected to achieve an impressive $2 million in revenue this year, and gain inspiration from Josh's dedication and adaptability in the face of business challenges.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 35 - Grow Your Fencing & Decking Business with Google Ads

Wed, 17 Jul 2024 03:00:00 -0400

Join Alex Danner of Fence and Deck Marketers as he delves into the powerful world of Google Ads, specifically tailored for fencing and decking businesses. In this episode, you'll learn why pay-per-click (PPC) marketing is essential for achieving unlimited scalability and a steady flow of leads for your business.

Key Takeaways:

- Unlimited Scalability: Discover why PPC is the key to maintaining a consistent and growing lead flow.

- Campaign Setup & Structure: Learn how to set up and structure your PPC campaigns to minimize cost per lead while maximizing ROI.

- Essential Components: Understand the importance of KPIs, tracking, landing pages, and campaign structure for a successful PPC strategy.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 34 - Unlocking the Potential of Your Fence & Deck Website

Wed, 03 Jul 2024 09:00:00 -0400

Join Alex Danner in this episode designed specifically for fence and deck companies. Learn how to transform your website into a powerful tool that attracts and converts more customers. In this webinar,

Alex covers:

- 10 Critical Elements that Enhance Conversions: Discover the essential components your website needs to turn visitors into paying customers.

- Creating Your Target Customer Avatar: Learn how to define and understand your ideal customer to tailor your website’s content and design effectively.

- Website Optimization Examples: See real-world examples of optimized websites and get actionable tips to improve your own site’s performance.

Don't miss out on these insights to unlock your website's full potential and drive business growth!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 33 - Santo Pernicano on Liberty Fence & Supply's Journey to Success

Thu, 27 Jun 2024 10:00:00 -0400

Fence and Deck Mastery Podcast with Alex Danner

In this episode, Alex Danner interviews Santo Pernicano, the former president of the American Fence Association (AFA) and the current General Manager of Liberty Fence & Supply. Santo shares the remarkable journey of Liberty Fence & Supply over the years and reveals the effective strategies they employ to achieve a healthy yearly revenue. Tune in to gain valuable insights and practical tips from an industry veteran on driving success and growth in the fencing business.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 32 - The Journey of Creating Legacy Decks Academy

Wed, 12 Jun 2024 11:00:00 -0400

Get ready for an inspiring episode of the Fence & Deck Mastery Podcast! 🎙️ Join your host, Alex Danner, the savvy owner of Fence and Deck Marketers, as he interviews Chris Breen, the visionary co-owner of Legacy Decks and the driving force behind Legacy Decks Academy. 🌟

Chris dives deep into the mission of Legacy Decks Academy, revealing how it equips deck builders with industry-specific strategies to achieve rapid and sustainable growth. 📈💼 Learn how the Academy helps businesses like yours unlock next-level success in a fraction of the time. 🚀

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 31 - Legacy Decks on track to $5 Million Yearly Revenue with Chris Breen

Tue, 04 Jun 2024 13:00:00 -0400

Join us for an exciting episode of the Fence & Deck Mastery Podcast! 🎙️

Your host, Alex Danner, the owner of Fence and Deck Marketers, sits down with Chris Breen, the dynamic owner of Legacy Decks and the mastermind behind Legacy Decks Academy. 🌟

Chris has revolutionized their business with cutting-edge sales and marketing strategies, propelling Legacy Decks toward an impressive $5 million yearly revenue! 💰 In this episode, Chris shares the secrets behind their success, offering practical tips and invaluable insights to help you scale your own fence and deck business. 📈✨

Don't miss out on this opportunity to learn from a true industry leader! Tune in and get inspired to take your business to the next level. 🚀

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 30 - The Million Dollar Comeback of Simon Davis

Tue, 21 May 2024 11:00:00 -0400

Welcome to the Fence & Deck Mastery Podcast!! 👏👏

Join host Alex Danner on the Fence and Deck Mastery Podcast as he sits down with Simon Davis, owner of North Coast Fencing and Business Coach for Fencers at The Profitable Fencer in Australia. In this episode, Simon shares his journey in the fencing industry, offering valuable insights and expert tips on materials, installation techniques, and the future of fencing. Tune in for an engaging discussion that celebrates craftsmanship and passion in the world of fencing.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 29 - Scaling Your Fence and Deck Business with Lyn Askin using EOS

Mon, 06 May 2024 10:00:00 -0400

Join Alex Danner in this insightful podcast as he interviews Lyn Askin, a certified EOS Implementer and the head coach of 7 Figure Agency. Lyn shares valuable insights into using the Entrepreneurial Operating System (EOS) in fence and deck businesses. Discover how implementing EOS can positively impact business growth and success, leading to a highly functional and efficient business framework. Tune in to learn actionable strategies for scaling your fence and deck business effectively with EOS

Learn More Here:
https://www.eosworldwide.com/lyn-askin#

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 28 - Jonathan Mast talks about leveraging AI for Fence & Deck Business Growth

Wed, 24 Apr 2024 16:00:00 -0400

Welcome to the Fence & Deck Mastery Podcast!! 👏👏

Join host Alex Danner in a fascinating conversation with industry expert Jonathan Mast, where they delve into the transformative power of AI for fence and deck businesses. Discover how leveraging AI can skyrocket your leads and sales by tapping into existing tools like ChatGPT. Get ready to unlock the secrets to business growth in this insightful episode!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 27 - Inside Outdoor Specialties' $3 Million Annual Decking Sales

Mon, 08 Apr 2024 13:00:00 -0400

Welcome to the Fence & Deck Mastery Podcast!! 👏👏

Step into the Podcast Spotlight with Alex and Rudy McAdams as they delve into Rudy's remarkable journey from plastic piping to composite decking, revealing how he propelled Outdoor Specialties' decking sales to an impressive $3 million annually.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 26 - Daniel Jones and Harpeth Decks' Journey to a $2M+ Business

Fri, 29 Mar 2024 13:00:00 -0400

Welcome to the Fence & Deck Mastery Podcast!! 👏👏

Alex Danner sits down with Daniel Jones, the visionary CEO of Harpeth Decks, to delve into the artistry and passion behind crafting exquisite outdoor living spaces. With over five years of hands-on experience and a background in general construction, Daniel shares his journey of transitioning into specializing in deck and outdoor space construction.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 25 - Louis Lipka's Strategy for Cascade Fence & Deck's $12M-$13M Annual Revenue

Tue, 19 Mar 2024 11:00:00 -0400

Welcome to the Fence & Deck Mastery Podcast!! 👏👏

Join Alex Danner in an interview with Louis Lipka, the General Manager of Cascade Fence & Deck, as they discuss the journey of scaling up the business while creating an exceptional workplace culture.

Louis shares insights into growing Cascade Fence & Deck into a place where people want to work, thrive, and contribute to its success.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 24 - Chad Hopple's $2M+ Decking Business Growth in 4 Years

Tue, 12 Mar 2024 14:00:00 -0400

Join Alex in an insightful podcast with Chad Hopple, where he unveils his journey behind scaling his decking business to over $2 million in just four years. Delve into Chad's entrepreneurial odyssey as he shares the strategic moves, hurdles overcome, and pivotal moments that fueled his rapid growth in the decking industry.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 23 - How Quality Deck Services Drove Premier Deck's $1.8 Million Sales in 2023

Wed, 06 Mar 2024 10:00:00 -0500

Welcome to the Fence & Deck Mastery Podcast!! 👏👏

Steve Kirk, President of Premier Decks joins Alex Danner to talk about the world of decking mastery, revealing the secrets behind successful sales through comprehensive product knowledge.

Learn how to confidently guide your customers toward their dream deck, ensuring satisfaction every step of the way! 🌟

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 22 - Empowering Fence & Deck Businesses with Alex Miranda's Virtual Workforce

Mon, 26 Feb 2024 13:00:00 -0500

Welcome to the Fence & Deck Mastery Podcast!! 👏👏
Alex Miranda, CEO of Virtrify joins Alex Danner to talk about his Virtual Staffing Agency (Virtrify), Empowering Businesses to Cultivate Virtual Teams for Genuine Entrepreneurial Freedom🚀 Fence and Deck Marketers.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 21 - Unleashing AI for Advanced Digital Marketing Success in the Fence and Deck Business

Thu, 15 Feb 2024 15:00:00 -0500

Welcome to the Fence & Deck Mastery Podcast!!

In this episode, Alex Danner discusses how harnessing the power of artificial intelligence can transform your marketing efforts, boost ROI, and revolutionize your online presence for your Fencing and/or Decking business. From predictive analytics to personalized content recommendations, learn how to stay ahead of the curve and achieve next-level success in the dynamic landscape of digital marketing.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 20 - Wesley Tribbitt's Journey in Building a Thriving Fence & Gate Business

Fri, 19 Jan 2024 18:00:00 -0500

Welcome to the Fence & Deck Mastery Podcast!! 👏👏
In our very first guest appearance, Wesley Tribbitt from leadingedgeaccess.com joins Alex Danner to talk about the strategies, techniques and the expertise he uses in day to day business activities for his Fence & Gate business and also talks about his journey with us! 🚀 Fence and Deck Marketers.

🌐Visit our website for more info:
https://deckfencemarketers.com

🎙️If you would like to listen to more podcast episodes click on the link below:
https://deckfencemarketers.com/podcast/

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 19 - My Personal Development Journey

Wed, 10 Jan 2024 18:00:00 -0500

Welcome to another episode of "Fence & Deck Mastery Podcast" with your host, Alex Danner, Founder, and CEO at Fence & Deck Marketers. In this episode, we take a break from industry insights to delve into a more personal territory – my own development journey. Join me as I share candid stories, challenges, and pivotal moments that have shaped both my career and life. Whether you're in the fence and deck business or seeking entrepreneurial inspiration, this episode offers valuable insights into the intersection of professional success and personal growth. Tune in for a thought-provoking exploration of the lessons learned along the way.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 18 - New Years Goals - The Importance of Planning and Writing Down Goals

Thu, 04 Jan 2024 10:00:00 -0500

In today's episode, Alex Danner dives into the crucial topic of "New Year's Goals" focusing on how it specifically applies to professionals in the fencing and decking industry.

As we kick off the new year, it's essential to set clear goals for the growth and success of your business. Join me as I share practical insights, strategies, and personal experiences to help you navigate the path to achieving your objectives. We'll explore the impact of goal-setting on your business's overall performance, customer satisfaction, and employee engagement within the fencing and decking space.

Whether you're a seasoned professional or just starting in the industry, this episode will provide valuable tips on effective goal-setting techniques tailored to the unique challenges and opportunities of the fencing and decking business.

Discover the power of putting your goals in writing, breaking them down into actionable steps, and creating a roadmap for success. Learn from real-world examples and gain inspiration to propel your fencing and decking business to new heights in the coming year.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 17 - How to Set Up Google Local Services Ads - Step by step Guide

Thu, 04 Jan 2024 10:00:00 -0500

In this episode of the Fence & Deck Mastery Podcast, hosted by Alex Danner, CEO and Owner at Fence & Deck Marketers, get ready for an in-depth exploration of a crucial aspect of online marketing for the fencing and decking industry – setting up Google Local Services Ads.

In this informative session, you will learn the step-by-step process to establish and optimize your Google Local Services Ads effectively. Alex Danner will guide you through the intricacies of creating compelling ad content that captures attention and drives leads to your business.

Discover insider tips on fine-tuning your profile for maximum visibility in local searches. From understanding the key components of a standout ad to implementing strategies that resonate with your target audience, this episode is your go-to guide for navigating the competitive landscape of the fencing and decking industry.

Whether you're a seasoned professional or a newcomer to the field, Alex will break down the complexities and provide actionable insights to elevate your online presence. Join us in this episode and empower your business to reach new heights through Google Local Services Ads.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 16 - Mastering the Future: Unveiling the 2024 Digital Marketing Plan for the Fencing & Decking Industry

Thu, 04 Jan 2024 10:00:00 -0500

In this episode, Alex takes the helm to guide industry professionals through the intricacies of the digital marketing realm, unveiling the exclusive 2024 digital marketing plan meticulously crafted for businesses in the fencing and decking sector. As technology continues to evolve, so do the opportunities and challenges in the online space. Alex shares invaluable insights, practical tips, and actionable strategies that can empower businesses to thrive in the digital age.

We also have free 2024 Digital Marketing Planning Resources for you.
1. 2024 Digital Marketing Plan Workbook
2. 2024 Marketing Plan Worksheet

You can access them here!
https://deckfencemarketers.com/2024-digital-marketing-planning-resources/

🔗 Connect with Us:

As the go-to podcast for professionals in the fencing and decking industry, Fence & Deck Mastery Podcast is committed to keeping you at the forefront of industry trends and innovations. Join the conversation, share your thoughts, and connect with like-minded professionals as we collectively elevate the standards of digital marketing in 2024.

Tune in now to stay ahead of the curve and master the digital marketing game in the fencing and decking sector!

#FenceAndDeckMastery #DigitalMarketing2024 #FencingDeckingIndustry #PodcastEpisode

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 15 - How To Properly Measure Your Marketing So You Can Improve It

Fri, 22 Dec 2023 18:00:00 -0500

Join us on the latest episode of Fence & Deck Mastery, where our host, Alex Danner, the visionary CEO & Founder of Fence & Deck Marketers, takes the reins to guide you through the intricacies of marketing measurement. In this episode, titled "How To Properly Measure Your Marketing So You Can Improve It," Alex delves into the essential art of quantifying your marketing efforts to ensure success in the competitive world of fence and deck businesses.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 14 - Navigating the Marketing Maze: Agency vs. In-House for Fence & Deck Businesses

Thu, 14 Dec 2023 15:00:00 -0500

In this episode of the Fence & Deck Mastery Podcast, your host, Alex Danner, the CEO, and Founder of Fence & Deck Marketers, dives deep into a crucial decision that every business owner faces: Should you hire a marketing agency or build an in-house marketing team?

Join Alex as he draws on his extensive experience in the industry to explore the pros and cons of each approach. Whether you're a seasoned fence and deck professional or just starting out, making the right choice for your marketing strategy is pivotal to your business's success.

Alex breaks down the advantages of enlisting the expertise of a marketing agency, highlighting the agility, specialized skills, and cost-effectiveness that can come with outsourcing. On the flip side, he also delves into the benefits of cultivating an in-house team, emphasizing the control, brand immersion, and tailored strategies that an internal team can bring to the table.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 13 - Pros & Cons of All Digital Marketing Option in 2023 and 2024

Fri, 08 Dec 2023 18:00:00 -0500

In this episode of the Fence & Deck Mastery Podcast, our host (Alex Danner) explores the dynamic landscape of digital marketing for fence and deck businesses in 2023 and anticipates what's to come in 2024. Whether you're considering SEO strategies, delving into the world of social media marketing, exploring paid advertising channels, diving into content marketing, or leveraging email campaigns, we've got you covered. Tune in to discover the pros and cons of each digital marketing avenue, ensuring you're equipped to make informed decisions that will elevate your business in the ever-evolving online sphere.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 12 - Clicks vs. Calls: Which is better? Google Local Service Ads or Google Search Ads

Tue, 28 Nov 2023 16:00:00 -0500

In this episode, Alex Danner (CEO at Fence & Deck Marketers) dives into the dynamic world of Google advertising, dissecting the pros and cons of two heavyweights: Local Service Ads and Search Ads. Whether you're a fencing & decking business owner or a digital marketing enthusiast, join us as we explore the nuances of online visibility, lead generation, and the quest for the coveted click or call. It's a showdown between the hyper-local and the globally sought-after as Alex unravels the strategies behind these two powerful tools. Tune in for expert insights and the ultimate guide to mastering the art of Google Ads.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 11 - Achieving Google Maps Dominance in 2023 for Fencing & Decking Companies

Tue, 21 Nov 2023 16:00:00 -0500

In this episode of "Fence & Deck Mastery Podcast," host Alex Danner, CEO at Fence & Deck Marketers, shares exclusive insights on achieving Google Maps dominance in 2023 for fencing and decking companies. Discover strategic tips, latest trends, and digital marketing secrets to boost your business visibility. Tune in for expert advice that will elevate your online presence and help your fencing or decking company stand out in the competitive landscape. Don't miss this must-listen episode for industry professionals!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 10 - How to Take Care of Your Online Reputation & Drive More Sales

Fri, 10 Nov 2023 17:00:00 -0500

Welcome back to "The Fence & Deck Mastery Podcast"! In this episode, Alex Danner delves into a crucial aspect of modern business—online reputation management. Discover the importance of cultivating a positive digital image and how it directly impacts your brand's success. From proactively monitoring customer reviews to addressing feedback effectively, Alex shares practical tips to ensure your online presence reflects the excellence of your craftsmanship and customer service.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 9 - SEO Masterclass for Fencing & Decking Businesses

Thu, 09 Nov 2023 16:00:00 -0500

Welcome to another insightful episode of "The Fence & Deck Mastery Podcast"! In this episode, Alex Danner dives deep into the world of Search Engine Optimization (SEO) and how it can be a game-changer for fencing and decking businesses. Join our host and industry expert as he unravels the secrets to mastering SEO to boost your online presence, attract more clients, and ultimately grow your business.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 8 - 2023 Digital Marketing Plan for Fencing & Decking Companies

Thu, 02 Nov 2023 17:00:00 -0400

Join Alex as he takes you on a journey through the key elements of developing a solid digital marketing plan. Discover how to leverage social media platforms, search engine optimization, email marketing, and other online tools to expand your reach and connect with potential customers effectively.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 7 - A Fencing & Decking Company's Blueprint for Social Media Success

Tue, 31 Oct 2023 16:00:00 -0400

Join us on this exciting episode of the Fence & Deck Mastery Podcast as our host, Alex Danner, delves into the world of social media success for fencing and decking companies. In today's digital age, a strong online presence is crucial for any business, and the world of fencing and decking is no exception. Alex Danner will also talk about how utilizing video in your social media strategy enhances your brand's visibility, fosters connections with your audience, and sets you apart in a crowded digital landscape.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 6 - How to Create a Perfect Customer Journey for Your Fencing & Decking Business

Tue, 24 Oct 2023 16:00:00 -0400

In this episode of Fence & Deck Mastery Podcast, hosted by Alex Danner, the Owner and CEO of Fence & Deck Marketers, he delves into the art of crafting the perfect customer journey for your fencing and decking business. Uncover the strategies that turn leads into loyal clients as we walk you through every touchpoint. From the initial online search to post-project follow-ups, we share the keys to creating exceptional customer experiences. Join us for insights on personalization, effective communication, and nurturing customer relationships. By the end, you'll have the blueprint for not just attracting clients but keeping them for life. Tune in now and refine your customer journey!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 5 - How to Rank your Fencing and Decking Business Higher on Google Maps

Tue, 24 Oct 2023 16:00:00 -0400

Join us on this episode of Fence & Deck Marketers as Alex Danner, the Owner and CEO, divulges the secrets to elevate your fencing and decking business on Google Maps. You'll uncover the vital steps to enhance your online presence and drive more local customers to your doorstep. From optimizing your Google My Business listing to harnessing the power of local SEO, we'll provide actionable strategies that work. Don't miss this opportunity to learn how to boost your business's visibility, reputation, and ultimately, your revenue. Tune in now to take your business to new heights on Google Maps.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 4 - A Guide to Google Local Services Ads for Fencing and Decking Companies

Fri, 13 Oct 2023 16:00:00 -0400

In this episode of "A Guide to Google Local Services Ads for Fencing and Decking Companies" by Fence and Deck Marketers, industry expert Alex Danner dives deep into the world of digital advertising. He explores how Google Local Services Ads can empower businesses in the fencing and decking sector. Viewers will discover invaluable insights on optimizing ad campaigns, leveraging Google's local algorithms, and crafting compelling ad copy. From boosting online visibility to attracting quality leads, this episode equips companies with the tools to thrive in a competitive market. Whether you're a seasoned pro or new to the game, this podcast episode offers practical strategies for success in the digital age.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 3 - The SEO Formula for Fencing & Decking Companies

Tue, 10 Oct 2023 15:00:00 -0400

In this episode by Fence and Deck Marketers, industry experts unravel the secrets to online success. Dive into the world of search engine optimization (SEO) as Alex Danner (CEO at Fence & Deck Marketers) unveils tailored strategies for fencing and decking businesses. Discover how to enhance your online presence, optimize your website, and target the right keywords to rank higher on search engines. Gain invaluable insights on content creation, backlink building, and local SEO techniques specifically designed for this niche. Listen now as Alex demystifies SEO and empower your company to thrive in the digital landscape.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 2 - How to Accelerate Lead Flow via Google Ads for Your Fencing & Decking Business

Thu, 05 Oct 2023 15:00:00 -0400

In this episode of Fence & Deck Mastery Podcast, we've got a special treat for all you fencing and decking business owners out there. Join us as the CEO of Fence & Deck Marketers, Alex Danner sits down to explore the exciting world of using Google Ads to supercharge your lead generation efforts. Get ready to learn how to take your business to the next level and accelerate your lead flow in this dynamic digital landscape.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Episode 1 - Intro to Fence & Deck Mastery Podcast

Mon, 02 Oct 2023 17:00:00 -0400

Welcome to the first episode - 5 W's of the Fence & Deck Marketers. I'm excited to kick off this journey with you. I want to introduce myself, share my path into digital marketing, and express my passion for helping Fencing and Decking companies achieve their goals through strategic digital marketing.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.