Date: 25th July

Discover the secrets to successful pharmaceutical marketing with PM Talks - Roots to Success! Access our on-demand episode where we explore the essential skills and knowledge needed for effective marketing in the industry.

In our first event, we focused on core competencies, personal development, and common challenges in pharmaceutical marketing. Industry experts Mehrnaz Campbell and Nyambe Sumbwanyambe shared their insights, along with guest speakers Tim Batchelor and Stephen Fensome.

During the interactive session, participants could ask questions and join the discussion. Now, you can watch the episode at your own convenience.

Key takeaways included the value of mentors and support networks, the need for improved marketing skills, different views on marketing qualifications, and the importance of curiosity and teamwork.

Access this engaging episode to gain valuable insights and be part of our community. Join the PM Society or follow us on LinkedIn for updates on future events.

Presenters:

• Mehrnaz Campbell - Founder and CEO of Cheemia & Cheemia ReSET
• Nyambe Sumbwanyambe - Global Marketing Excellence Strategy and Realization, MSD

Expert Guests:

• Tim Batchelor - Head of Global Commercial Learning and Development, Ipsen
• Stephen Fensome - Head Of Learning, Novartis

• The differences when judging patient campaigns versus healthcare professional (HCP) campaigns and challenges for judges when switching between the two audiences
• The importance of providing context about the patient community the campaign aims to serve within the entry and how it can help your chances of winning
• How a campaigns effectiveness is judged, including which metrics to focus on and crucially which ones you can leave out to save on that precious word count!

An excellent 30 minute watch if you’re designing and creating patient campaigns, and even more so if you’re writing award entries for patient campaigns.

Storytelling is an art that holds immense power. It has the ability to evoke emotions, drive action, and establish deeper connections between people. In the fast-paced world of pharma marketing, mastering the art of storytelling is crucial to influencing behaviour and achieving desired outcomes.

During this one-hour LinkedIn Live session, our Co-Hosts Mehrnaz Campbell and Nyambe Sumbwanyambe from the PM Society’s Learning and Development Interest Group host an insightful conversation with industry experts Paul Reynolds, Brigid Coady, and Markus Kropf.

By tuning in, you’ll gain access to practical strategies and techniques that can elevate your marketing strategies and enable you to create profound connections with both your customers and colleagues.

The panel for this podcast, Chris Finch, Lucy George and Jessica Ingram, along with hosts Michael Orriss and Claudia Coelho, discussed the differences between generative and predictive AI before sharing experiences of its use so far. Discussions around the intersection of AI with human intelligence, the potential for efficiencies and greater quality of output. The opportunity to select personalised content and the use of personas was also mentioned. Challenges being experienced were highlighted including the ethical and compliance questions that are being asked. Finally, we peered into the future to what AI may be able to provide Pharma marketing once we learn more about how it can add value.

Our guest is Stephanie Hall; Stephanie founder of Uptake Strategies is a multi-award winning pharma entrepreneur, with a particular interest in strategy development with a client base of over 25 pharma companies operating in US, Europe, UK and Asia.

Hosted by Nyambe (Yam) Smbwanyambe and Mehrnaz Campbell.

Our guest is Dave Allmond; David is a passionate, life sciences professional, with a particular interest in strategy development and has held several leadership roles in Pharma and diagnostics.

Hosted by Mike Orriss and Claudia Coelho.