Skincare Social Sun, 19 Apr 2026 20:09:15 -0400 https://www.skincarebusinessfoundations.com.au/ en-us © 2026 Skincare Social yes b47795ca-9a82-581a-a480-4634a72f6f8d Jennifer Rudd episodic false Skincare Social with Jennifer Rudd, Founder of Skincare Business Foundations, is dedicated to educating and inspiring skincare and beauty brand founders to help you build a brand that lasts – no matter which stage of the business journey you’re at! 


Are you stumbling on how to start your business? Are you struggling to navigate the complex maze of cosmetics regulations? Or wanting to grow your brand but unsure you've got the right foundations in place?

Join me weekly on the podcast as we lift the lid on industry secrets and must-know tips and tricks to transform your skincare venture into a flourishing, long-lasting business. Get cosy for fireside chats with your fellow founders sharing their start-up stories, real-world experiences and actionable advice. 

The lineup will also include copywriters, branding experts, graphic designers and other industry experts who share their wisdom on how to up-level your brand. Plus there’ll be plenty of compliance tips from me, your resident Compliance Queen!

Whether you're a seasoned beautypreneur or just starting out, Skincare Social is your go-to source for all things skincare business. Tune in, learn and connect with like-minded innovators in the beauty world.

Running your own business can feel like a wild, lonely adventure at times. Skincare Social is here to be your trusted and entertaining biz bestie, so you never feel alone in business again!

Jen x

]]> Buzzsprout (https://www.buzzsprout.com) skincare,beauty,cosmetics,regulations,compliance Jennifer Rudd https://storage.buzzsprout.com/pdjqem1qvqxx7dtrqrubfh6z2wrn?.jpg Skincare Social https://www.skincarebusinessfoundations.com.au/ Jennifer Rudd Why your cosmetics brand should be compliant & what can happen if it’s not Why your cosmetics brand should be compliant & what can happen if it’s not This week the episode focuses on my favourite topic - compliance - and it asks the big question: Why should I make compliance a priority, and what can happen if I don’t?

In this episode, we delve into the intricacies of cosmetic regulations and the why it's so important in the beauty industry. I shed light on the basics of regulatory compliance, including the consequences of non-compliance and the myriad of benefits of adhering to the regulations (hint: it's not what you think).

We explore the following:

  • The basics of cosmetic regulations: - what it is, why it exists, and why it's important 
  • What can happen if you're not compliant (you probably won't go to gaol, but we'll look at the realistic consequences you could actually face!)
  • Why being compliant offers numerous benefits, way beyond avoiding negative consequences
  • How ethics comes into the picture when compliance is discussed.

I’ve got some fascinating case studies and I think you’ll find this episode very enlightening and empowering.

Join me as we navigate the complex world of cosmetic regulations in this final episode of Season 2.

See you back here in June for Season 3!

Show links

Let's connect on Instagram - @skincarebusinessfoundations

]]> This week the episode focuses on my favourite topic - compliance - and it asks the big question: Why should I make compliance a priority, and what can happen if I don’t?

In this episode, we delve into the intricacies of cosmetic regulations and the why it's so important in the beauty industry. I shed light on the basics of regulatory compliance, including the consequences of non-compliance and the myriad of benefits of adhering to the regulations (hint: it's not what you think).

We explore the following:

  • The basics of cosmetic regulations: - what it is, why it exists, and why it's important 
  • What can happen if you're not compliant (you probably won't go to gaol, but we'll look at the realistic consequences you could actually face!)
  • Why being compliant offers numerous benefits, way beyond avoiding negative consequences
  • How ethics comes into the picture when compliance is discussed.

I’ve got some fascinating case studies and I think you’ll find this episode very enlightening and empowering.

Join me as we navigate the complex world of cosmetic regulations in this final episode of Season 2.

See you back here in June for Season 3!

Show links

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-14869430 Fri, 12 Apr 2024 06:00:00 +1000 1930 2 9 full false Sustainable packaging and regulations for skincare and beauty brands Sustainable packaging and regulations for skincare and beauty brands If you’re a skincare or beauty brand owner you may have already heard of APCO, and if you’re just starting out then the Australian Packaging Covenant Organisation is someone you should know more about. So for this week's episode, I went straight to the expert - Renata Daudt from AWEN Consulting. 

Renata gave me the low down on what the new sustainable packaging regulations could be, how they will impact beauty brands, and why it’s important to consider sustainability when designing your packaging.

Specifically, we delve into more of the following:

  • The critical role of sustainable packaging in reducing environmental impact, highlighting popular examples and innovative developments
  • Global regulatory shifts in sustainable packaging, particularly their impact on beauty brands
  • What is APCO and why it's relevant for Australian skincare and beauty brands
  • How the Australasian Recycling Program (ARL) is simplifying recycling for consumers and its link to APCO
  • The importance of the 2025 National Packaging Targets in advancing sustainable packaging efforts and assessing progress
  • What's next for sustainable packaging and the hurdles brands often face, including practical tips for brands to start their sustainability journey.

Sustainability is such a hot topic and one I know everyone (including me!) is keen to learn more about, so it was such a pleasure to have Renata on the podcast to share her insights.

SHOW LINKS:

Let's connect on Instagram - @skincarebusinessfoundations

]]> If you’re a skincare or beauty brand owner you may have already heard of APCO, and if you’re just starting out then the Australian Packaging Covenant Organisation is someone you should know more about. So for this week's episode, I went straight to the expert - Renata Daudt from AWEN Consulting. 

Renata gave me the low down on what the new sustainable packaging regulations could be, how they will impact beauty brands, and why it’s important to consider sustainability when designing your packaging.

Specifically, we delve into more of the following:

  • The critical role of sustainable packaging in reducing environmental impact, highlighting popular examples and innovative developments
  • Global regulatory shifts in sustainable packaging, particularly their impact on beauty brands
  • What is APCO and why it's relevant for Australian skincare and beauty brands
  • How the Australasian Recycling Program (ARL) is simplifying recycling for consumers and its link to APCO
  • The importance of the 2025 National Packaging Targets in advancing sustainable packaging efforts and assessing progress
  • What's next for sustainable packaging and the hurdles brands often face, including practical tips for brands to start their sustainability journey.

Sustainability is such a hot topic and one I know everyone (including me!) is keen to learn more about, so it was such a pleasure to have Renata on the podcast to share her insights.

SHOW LINKS:

Let's connect on Instagram - @skincarebusinessfoundations

]]> Buzzsprout-14818282 Thu, 04 Apr 2024 06:00:00 +1000 2382 2 8 full false Brand-building and beauty trends with Meagan Pate from Straand & Three Warriors Brand-building and beauty trends with Meagan Pate from Straand & Three Warriors In this episode of Skincare Social, we explore brand-building and beauty trends with brand founder and passionate creative, Meagan Pate. Meagan is a co-founder of Straand, Australia's first microbiome focused scalp care brand, and Chief Marketing Officer of Three Warriors, a Certified Organic sunless tanning range. 

Meagan shares her wealth of experience in the beauty industry, shedding light on the intricacies of launching successful brands and navigating the ever-evolving landscape of skincare and haircare.

We chat about:

  • How Meagan spotted a gap in the scalp care market that paved the way for the success of Straamd
  • How Straand got stocked on the shelves of Sephora UK
  • The power of saying 'no'
  • Why it's so important to think about compliance during NPD (New Product Development)
  • The importance of community in brand-building
  • How Three Warriors got Sonia Kruger on board as their 'tanbassador'
  • Hot tips about upcoming trends in the beauty world.


Join us as we explore entrepreneurship and innovation in the beauty industry with Meagan Pate.

SHOW LINKS

Let's connect on Instagram - @skincarebusinessfoundations

]]> In this episode of Skincare Social, we explore brand-building and beauty trends with brand founder and passionate creative, Meagan Pate. Meagan is a co-founder of Straand, Australia's first microbiome focused scalp care brand, and Chief Marketing Officer of Three Warriors, a Certified Organic sunless tanning range. 

Meagan shares her wealth of experience in the beauty industry, shedding light on the intricacies of launching successful brands and navigating the ever-evolving landscape of skincare and haircare.

We chat about:

  • How Meagan spotted a gap in the scalp care market that paved the way for the success of Straamd
  • How Straand got stocked on the shelves of Sephora UK
  • The power of saying 'no'
  • Why it's so important to think about compliance during NPD (New Product Development)
  • The importance of community in brand-building
  • How Three Warriors got Sonia Kruger on board as their 'tanbassador'
  • Hot tips about upcoming trends in the beauty world.


Join us as we explore entrepreneurship and innovation in the beauty industry with Meagan Pate.

SHOW LINKS

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-14776363 Thu, 28 Mar 2024 06:00:00 +1000 1501 2 7 full false Ingredient transparency and plant-based innovation in cosmetics - with Lisa Carroll, Native Extracts Ingredient transparency and plant-based innovation in cosmetics - with Lisa Carroll, Native Extracts In this enlightening episode of Skincare Social, we dive into ethics, transparency and ingredients with Lisa Carroll, the driving force behind Native Extracts.

With her profound insight into the phyto-tech world and a staunch advocate for transparency, Lisa shares insights on the complexities of the industry, the importance of traceability and transparency as well as the innovative work being done at Native Extracts.

We close the loop on the Biologi court case and its aftermath, then move onto thought-provoking discussions on:

  • The importance of clear, honest communication about ingredients
  • Navigating the selection of ethical ingredient suppliers
  • Uncovering the hidden gems among Australia's native ingredients and their sourcing
  • Future directions for Native Extracts and the broader beauty industry

Lisa and I are in total agreement: cutting through the noise with genuine, clear information is essential for guiding consumers toward conscious skincare choices.

Join us as Lisa Carroll unravels the layers of marketing, myths and the path to maintaining true brand values amidst the evolving landscape of the beauty industry.

It's a deep dive into how integrity, combined with a passion for nature's offerings, can redefine skincare and wellness for the better.

SHOW LINKS

Let's connect on Instagram - @skincarebusinessfoundations

]]> In this enlightening episode of Skincare Social, we dive into ethics, transparency and ingredients with Lisa Carroll, the driving force behind Native Extracts.

With her profound insight into the phyto-tech world and a staunch advocate for transparency, Lisa shares insights on the complexities of the industry, the importance of traceability and transparency as well as the innovative work being done at Native Extracts.

We close the loop on the Biologi court case and its aftermath, then move onto thought-provoking discussions on:

  • The importance of clear, honest communication about ingredients
  • Navigating the selection of ethical ingredient suppliers
  • Uncovering the hidden gems among Australia's native ingredients and their sourcing
  • Future directions for Native Extracts and the broader beauty industry

Lisa and I are in total agreement: cutting through the noise with genuine, clear information is essential for guiding consumers toward conscious skincare choices.

Join us as Lisa Carroll unravels the layers of marketing, myths and the path to maintaining true brand values amidst the evolving landscape of the beauty industry.

It's a deep dive into how integrity, combined with a passion for nature's offerings, can redefine skincare and wellness for the better.

SHOW LINKS

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-14733932 Fri, 22 Mar 2024 06:00:00 +1000 2375 2 6 full false Navigating marketing, myths and mistakes in the beauty industry with Fiona Tuck Navigating marketing, myths and mistakes in the beauty industry with Fiona Tuck In this episode of Skincare Social, we explore the complexities of marketing, myths and mistakes in the beauty industry with guest, Fiona Tuck.

With over 30 years of industry experience, Fiona spills the tea on her incredible journey to date, navigating fearmongering and the importance of staying true to your brand values. 

We delve into the widespread spread of misinformation within the industry. Fiona and I are on the same page here: unravelling these misconceptions is key to empowering consumers to make informed decisions about their skincare routines and overall wellbeing.

We cover insightful and controversial topics including:

  • What's involved in getting a product TGA listed
  • How marketing has changed over the years
  • Why being 'woke' or 'fearmongering' is not the best marketing strategy
  • What NOT to say when targeting the 'mature' demographic
  • How education gaps in the industry lead to the spread of misinformation and what we can do about it


SHOW LINKS:

Let's connect on Instagram - @skincarebusinessfoundations

]]> In this episode of Skincare Social, we explore the complexities of marketing, myths and mistakes in the beauty industry with guest, Fiona Tuck.

With over 30 years of industry experience, Fiona spills the tea on her incredible journey to date, navigating fearmongering and the importance of staying true to your brand values. 

We delve into the widespread spread of misinformation within the industry. Fiona and I are on the same page here: unravelling these misconceptions is key to empowering consumers to make informed decisions about their skincare routines and overall wellbeing.

We cover insightful and controversial topics including:

  • What's involved in getting a product TGA listed
  • How marketing has changed over the years
  • Why being 'woke' or 'fearmongering' is not the best marketing strategy
  • What NOT to say when targeting the 'mature' demographic
  • How education gaps in the industry lead to the spread of misinformation and what we can do about it


SHOW LINKS:

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-14591293 Thu, 29 Feb 2024 06:00:00 +1000 3028 2 5 full false Why 'Clear Beauty' is the next big thing Why 'Clear Beauty' is the next big thing In this episode, we dive into the realm of clear beauty - a fresh perspective on skincare transparency that goes beyond just product formulations. 

I unpack the shift from 'clean beauty' to 'clear beauty,' highlighting its emphasis on honesty, trust and ethical practices. 

"Clear beauty" is a much-needed movement centered around transparency and empowering consumers with the knowledge they need to make informed choices (ultimately leading to rebuilding consumer trust in the industry!)

Clear beauty isn't a marketing gimmick - it should set the future standard for integrity of the beauty industry and consumer confidence.

Here's what we're covering:

  • What's currently SO wrong with the cosmetics industry
  • The biggest perpetrator of lack of transparency
  • Why we need to shift the focus from clean to clear beauty
  • What clear beauty stands for (and against)
  • What you can do to embracing the era of clear beauty

SHOW LINKS: 

Let's connect on Instagram - @skincarebusinessfoundations

]]> In this episode, we dive into the realm of clear beauty - a fresh perspective on skincare transparency that goes beyond just product formulations. 

I unpack the shift from 'clean beauty' to 'clear beauty,' highlighting its emphasis on honesty, trust and ethical practices. 

"Clear beauty" is a much-needed movement centered around transparency and empowering consumers with the knowledge they need to make informed choices (ultimately leading to rebuilding consumer trust in the industry!)

Clear beauty isn't a marketing gimmick - it should set the future standard for integrity of the beauty industry and consumer confidence.

Here's what we're covering:

  • What's currently SO wrong with the cosmetics industry
  • The biggest perpetrator of lack of transparency
  • Why we need to shift the focus from clean to clear beauty
  • What clear beauty stands for (and against)
  • What you can do to embracing the era of clear beauty

SHOW LINKS: 

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-14544295 Thu, 22 Feb 2024 06:00:00 +1000 1283 2 4 full false The 5 biggest learnings from Beauty Brand Bootcamp The 5 biggest learnings from Beauty Brand Bootcamp In this episode of Skincare Social, we dive into the essentials of starting your own skincare or beauty brand. 

I break down the recent live round of Beauty Brand Bootcamp, which is the first step to creating must-have products that your customers can’t wait to get their hands on AND building a beauty brand that lasts.

We'll talk about everything from understanding the differences between cosmetic and therapeutic products and other common mistakes new startups make, and celebrate the journeys of the amazing and diverse group of women who joined the 3-day challenge.

Here's what we're covering:

  • A peek behind the curtain of Beauty Brand Bootcamp 
  • The importance of knowing your "why"
  • Biggest lessons from Bootcamp that you can apply to your own brand
  • What it's like to be part of the Bootcamp community
  • What's coming up next for Beauty Brand Bootcamp

This episode shows the power of knowledge, community and passion in building a successful beauty brand, so whether you're at the beginning of your journey or looking to refine your existing strategy, you'll find invaluable insights and inspiration to fuel your path forward.

SHOW LINKS:

- Learn more about sunscreen regulations: https://www.skincarebusinessfoundations.com.au/sunscreen-regulations-australia/

- Cosmetic versus therapeutic claims: what’s the difference? - https://www.skincarebusinessfoundations.com.au/cosmetic-vs-therapeutic-claims-skincare/

- Download your free copy of the Skincare Business Starter Guide - https://www.skincarebusinessfoundations.com.au/how-to-start-a-skincare-business/

- Start your dream skincare brand with my signature program Label Launchpad: https://www.skincarebusinessfoundations.com.au/launchpad/

Let's connect on Instagram - @skincarebusinessfoundations

]]> In this episode of Skincare Social, we dive into the essentials of starting your own skincare or beauty brand. 

I break down the recent live round of Beauty Brand Bootcamp, which is the first step to creating must-have products that your customers can’t wait to get their hands on AND building a beauty brand that lasts.

We'll talk about everything from understanding the differences between cosmetic and therapeutic products and other common mistakes new startups make, and celebrate the journeys of the amazing and diverse group of women who joined the 3-day challenge.

Here's what we're covering:

  • A peek behind the curtain of Beauty Brand Bootcamp 
  • The importance of knowing your "why"
  • Biggest lessons from Bootcamp that you can apply to your own brand
  • What it's like to be part of the Bootcamp community
  • What's coming up next for Beauty Brand Bootcamp

This episode shows the power of knowledge, community and passion in building a successful beauty brand, so whether you're at the beginning of your journey or looking to refine your existing strategy, you'll find invaluable insights and inspiration to fuel your path forward.

SHOW LINKS:

- Learn more about sunscreen regulations: https://www.skincarebusinessfoundations.com.au/sunscreen-regulations-australia/

- Cosmetic versus therapeutic claims: what’s the difference? - https://www.skincarebusinessfoundations.com.au/cosmetic-vs-therapeutic-claims-skincare/

- Download your free copy of the Skincare Business Starter Guide - https://www.skincarebusinessfoundations.com.au/how-to-start-a-skincare-business/

- Start your dream skincare brand with my signature program Label Launchpad: https://www.skincarebusinessfoundations.com.au/launchpad/

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-14500363 Thu, 15 Feb 2024 06:00:00 +1000 1245 2 3 full false How I started a #1 luxury mascara brand for sensitive eyes - with Dr Jacqueline Beltz, Okkiyo How I started a #1 luxury mascara brand for sensitive eyes - with Dr Jacqueline Beltz, Okkiyo In this week's episode, Dr. Jacqueline Beltz, founder of Okkiyo, shares her journey from ophthalmologist to beauty entrepreneur. 

Whether you're a beauty enthusiast or budding entrepreneur, you won't want to miss this insightful discussion of how this amazing mascara brand came to be

Here's a snapshot of what we cover:

  • Okkiyo’s origin story
  • The highs and lows of product development and testing
  • How visual accessibility is incorporated into the brand (+ why it's so important)
  • How Label Launchpad helped Jacqui to create her must-have brand
  • How Okkiyo became a #1 rated mascara in Instyle magazine
  • Post-launch reflections and what’s next for Okkiyo
  • Advice for aspiring beauty entrepreneurs

Tune in and get ready to be inspired! 💄✨

SHOW LINKS:

- Visit the Okkiyo website: https://www.okkiyo.com/
- Follow Okkiyo on Instagram: https://www.instagram.com/okkiyoeyes/
- Start your dream skincare brand with my signature program Label Launchpad: https://www.skincarebusinessfoundations.com.au/launchpad/

Let's connect on Instagram - @skincarebusinessfoundations

]]> In this week's episode, Dr. Jacqueline Beltz, founder of Okkiyo, shares her journey from ophthalmologist to beauty entrepreneur. 

Whether you're a beauty enthusiast or budding entrepreneur, you won't want to miss this insightful discussion of how this amazing mascara brand came to be

Here's a snapshot of what we cover:

  • Okkiyo’s origin story
  • The highs and lows of product development and testing
  • How visual accessibility is incorporated into the brand (+ why it's so important)
  • How Label Launchpad helped Jacqui to create her must-have brand
  • How Okkiyo became a #1 rated mascara in Instyle magazine
  • Post-launch reflections and what’s next for Okkiyo
  • Advice for aspiring beauty entrepreneurs

Tune in and get ready to be inspired! 💄✨

SHOW LINKS:

- Visit the Okkiyo website: https://www.okkiyo.com/
- Follow Okkiyo on Instagram: https://www.instagram.com/okkiyoeyes/
- Start your dream skincare brand with my signature program Label Launchpad: https://www.skincarebusinessfoundations.com.au/launchpad/

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-14457251 Thu, 08 Feb 2024 06:00:00 +1000 2184 2 2 full false Starting a skincare business - the top 3 FAQs Starting a skincare business - the top 3 FAQs Kicking off season two of Skincare Social, I'm diving into the hot questions every budding skincare entrepreneur has - around qualifications, timeframes and cost. 

If starting a skincare or beauty brand is on your dreamboard for 2024, this episode is for you! (And even if you've already got one, you'll still learn a thing or two!)

Specifically, we'll look at:

  • Do you need any qualifications to start a skincare business?
  • How long will it take to launch your skincare brand?
  • How much will it cost to starting your brand?
  • The impacts of DIY vs outsourcing
  • Why compliance should be part of your budget!

And I’ll let you in on a few secrets that I think every brand owner should know before they launch - including how you can save time and avoid making costly mistakes. 

I hope you love the season opener for Skincare Social. Stay tuned for more weekly insights coming your way!

Jen x

SHOW LINKS:

- RSVP to Beauty Brand Bootcamp - starting Monday 5 Feb - https://skincarebusinessfoundations.thrivecart.com/beauty-brand-bootcamp-earlybird/

- Start your own skincare brand with Label Launchpad - live round starting in Feb - https://www.skincarebusinessfoundations.com.au/launchpad/

- Learn how to comply with Australian cosmetics regulations with Compliance Confidence - https://www.skincarebusinessfoundations.com.au/cosmetics-compliance-course-australia/

- Listen to the podcast ep about product development timeframes - https://www.skincarebusinessfoundations.com.au/working-with-cosmetic-chemist-manufacturers-skinterest/

Let's connect on Instagram - @skincarebusinessfoundations

]]> Kicking off season two of Skincare Social, I'm diving into the hot questions every budding skincare entrepreneur has - around qualifications, timeframes and cost. 

If starting a skincare or beauty brand is on your dreamboard for 2024, this episode is for you! (And even if you've already got one, you'll still learn a thing or two!)

Specifically, we'll look at:

  • Do you need any qualifications to start a skincare business?
  • How long will it take to launch your skincare brand?
  • How much will it cost to starting your brand?
  • The impacts of DIY vs outsourcing
  • Why compliance should be part of your budget!

And I’ll let you in on a few secrets that I think every brand owner should know before they launch - including how you can save time and avoid making costly mistakes. 

I hope you love the season opener for Skincare Social. Stay tuned for more weekly insights coming your way!

Jen x

SHOW LINKS:

- RSVP to Beauty Brand Bootcamp - starting Monday 5 Feb - https://skincarebusinessfoundations.thrivecart.com/beauty-brand-bootcamp-earlybird/

- Start your own skincare brand with Label Launchpad - live round starting in Feb - https://www.skincarebusinessfoundations.com.au/launchpad/

- Learn how to comply with Australian cosmetics regulations with Compliance Confidence - https://www.skincarebusinessfoundations.com.au/cosmetics-compliance-course-australia/

- Listen to the podcast ep about product development timeframes - https://www.skincarebusinessfoundations.com.au/working-with-cosmetic-chemist-manufacturers-skinterest/

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-14410479 Thu, 01 Feb 2024 06:00:00 +1000 1727 2 1 full false Creating a sunless tanning brand with a purpose - with Jayde Houndalas, Sontse (+ what I think about non-compliant sunscreens) Creating a sunless tanning brand with a purpose - with Jayde Houndalas, Sontse (+ what I think about non-compliant sunscreens) In the final episode of season 1, I chat with the amazing Jayde from sunless tanning brand Sontse.

I knew from the moment Jayde slid into my DMS to ask me to review her labels and packaging that this wasn't just another sunless tanning product. 

Since Sontse launched earlier this year, it's been featured in leading publications such as Herald Sun, Broadsheet, Who magazine, Harpers Bazaar and Marie Claire - to name a few! 

Here's what we spoke about:

  • The challenges Jayde faced when developing her products
  • The Sontse difference - why it's not your average sunless tanning brand and the bigger purpose behind the brand
  • The role ethics, compliance and sustainability play in running the brand
  • What it's like to work with one of the beauty industry's best PR agencies
  • Other marketing strategies that have played a role in Sontse's epic growth. 


Plus, while we're on the topic of preventing skin cancer, I give you real talk about what I think of non-compliant sunscreens on the market! 

I hope you've enjoyed season 1 of Skincare Social. We'll be back in early 2024! 

Have a wonderful festive season with your loved ones, and I'll speak to you then!

Jen x

SHOW NOTES:
- Learn more about sunscreen regulations: https://www.skincarebusinessfoundations.com.au/sunscreen-regulations-australia/
- Visit the Sontse website: https://sontse.com.au/
- Follow Sontse on Instagram: https://www.instagram.com/sontse_aus 

Let's connect on Instagram - @skincarebusinessfoundations

]]> In the final episode of season 1, I chat with the amazing Jayde from sunless tanning brand Sontse.

I knew from the moment Jayde slid into my DMS to ask me to review her labels and packaging that this wasn't just another sunless tanning product. 

Since Sontse launched earlier this year, it's been featured in leading publications such as Herald Sun, Broadsheet, Who magazine, Harpers Bazaar and Marie Claire - to name a few! 

Here's what we spoke about:

  • The challenges Jayde faced when developing her products
  • The Sontse difference - why it's not your average sunless tanning brand and the bigger purpose behind the brand
  • The role ethics, compliance and sustainability play in running the brand
  • What it's like to work with one of the beauty industry's best PR agencies
  • Other marketing strategies that have played a role in Sontse's epic growth. 


Plus, while we're on the topic of preventing skin cancer, I give you real talk about what I think of non-compliant sunscreens on the market! 

I hope you've enjoyed season 1 of Skincare Social. We'll be back in early 2024! 

Have a wonderful festive season with your loved ones, and I'll speak to you then!

Jen x

SHOW NOTES:
- Learn more about sunscreen regulations: https://www.skincarebusinessfoundations.com.au/sunscreen-regulations-australia/
- Visit the Sontse website: https://sontse.com.au/
- Follow Sontse on Instagram: https://www.instagram.com/sontse_aus 

Let's connect on Instagram - @skincarebusinessfoundations

]]> Buzzsprout-14129691 Tue, 12 Dec 2023 09:00:00 +1000 1690 1 11 full false How to stand out in the saturated skincare industry with a knockout brand voice and authority - with Nell Casey, Fete Creative How to stand out in the saturated skincare industry with a knockout brand voice and authority - with Nell Casey, Fete Creative In this episode of Skincare Social, I chat with Nell Casey from Fete Creative, who specialises in content strategy and copywriting for e-commerce brands. 

Two weeks ago, Alex from Haven Studio came on to talk about all things brand and branding from a VISUAL perspective (go check out that episode if you haven't already!).

Today's episode is all about the WORDS you use when it comes to your brand. 

Nell and I discuss:

The importance of brand voice and brand authority, especially in the saturated skincare market.
How brands can find and articulate their unique voice, develop brand authority and increase customer connection.
Common pitfalls brands make like inconsistency across platforms and relying too much on AI for content creation.
How to craft a strong, distinct and consistent brand voice so you stand out and create genuine customer relationships. 
Examples of successful skincare brands that have nailed their brand voice. 
SHOW LINKS:

Follow Nell on Instagram: https://www.instagram.com/nellcasey_/
Follow Fete Creative on Instagram: https://www.instagram.com/fetecreative/
Check out the Fete creative website: https://fetecreative.com.au/ (and while you're there, grab one of the free downloadables).

Let's connect on Instagram - @skincarebusinessfoundations

]]> In this episode of Skincare Social, I chat with Nell Casey from Fete Creative, who specialises in content strategy and copywriting for e-commerce brands. 

Two weeks ago, Alex from Haven Studio came on to talk about all things brand and branding from a VISUAL perspective (go check out that episode if you haven't already!).

Today's episode is all about the WORDS you use when it comes to your brand. 

Nell and I discuss:

The importance of brand voice and brand authority, especially in the saturated skincare market.
How brands can find and articulate their unique voice, develop brand authority and increase customer connection.
Common pitfalls brands make like inconsistency across platforms and relying too much on AI for content creation.
How to craft a strong, distinct and consistent brand voice so you stand out and create genuine customer relationships. 
Examples of successful skincare brands that have nailed their brand voice. 
SHOW LINKS:

Follow Nell on Instagram: https://www.instagram.com/nellcasey_/
Follow Fete Creative on Instagram: https://www.instagram.com/fetecreative/
Check out the Fete creative website: https://fetecreative.com.au/ (and while you're there, grab one of the free downloadables).

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-14088641 Tue, 05 Dec 2023 09:00:00 +1000 1804 1 10 full false BioLIEgi: Unpacking the recent court case about Biologi's false and misleading claims (+ what it means for the cosmetics industry) BioLIEgi: Unpacking the recent court case about Biologi's false and misleading claims (+ what it means for the cosmetics industry) In this episode, I unpack the landmark 3-year legal battle involving skincare company, Biologi, and ingredient supplier, Plant Extracts. The case concluded with the companies found guilty of making numerous false and misleading claims, leading to an order to publish eight corrective notices so consumers can be made aware of what's happened.

I'll be spilling the tea on:

  • How the court case came about
  • What exactly the court found them guilty of 
  • How Biologi and their stockists have responded (and what I really think of this)
  • What this all means for the cosmetics industry going forward (and consumers)
  • Lessons to be learned by other skincare and beauty businesses

It’s the biggest thing to happen in the Australian cosmetics industry, and has a widespread impact including Biologi stockists, brands using Plant Extracts' ingredients and consumers - so I hope you find this one interesting. Personally, I find it fascinating!

UPDATE AS AT 2 DEC – Nourished Life and Flora & Fauna have now stopped selling Biologi products – yay!

SHOW LINKS:

  • The full court judgement can be read here: https://www.judgments.fedcourt.gov.au/judgments/Judgments/fca/single/2023/2023fca1265
  • Read the blog version of this podcast: https://www.skincarebusinessfoundations.com.au/biologi-court-order-false-misleading-claims/
  • My viral LinkedIn post about why 'others do it, why shouldn't I' is not a good defence for being non-compliant: https://www.linkedin.com/feed/update/urn:li:activity:7076313539862294528/
  • Contact me if you need help with the regulations or want to make sure you're compliant: https://www.skincarebusinessfoundations.com.au/contact/
  • Also feel free to contact me with your feedback on this episode, or if you want to republish my article to ensure your audience is aware of the findings 



Let's connect on Instagram - @skincarebusinessfoundations

]]> In this episode, I unpack the landmark 3-year legal battle involving skincare company, Biologi, and ingredient supplier, Plant Extracts. The case concluded with the companies found guilty of making numerous false and misleading claims, leading to an order to publish eight corrective notices so consumers can be made aware of what's happened.

I'll be spilling the tea on:

  • How the court case came about
  • What exactly the court found them guilty of 
  • How Biologi and their stockists have responded (and what I really think of this)
  • What this all means for the cosmetics industry going forward (and consumers)
  • Lessons to be learned by other skincare and beauty businesses

It’s the biggest thing to happen in the Australian cosmetics industry, and has a widespread impact including Biologi stockists, brands using Plant Extracts' ingredients and consumers - so I hope you find this one interesting. Personally, I find it fascinating!

UPDATE AS AT 2 DEC – Nourished Life and Flora & Fauna have now stopped selling Biologi products – yay!

SHOW LINKS:

  • The full court judgement can be read here: https://www.judgments.fedcourt.gov.au/judgments/Judgments/fca/single/2023/2023fca1265
  • Read the blog version of this podcast: https://www.skincarebusinessfoundations.com.au/biologi-court-order-false-misleading-claims/
  • My viral LinkedIn post about why 'others do it, why shouldn't I' is not a good defence for being non-compliant: https://www.linkedin.com/feed/update/urn:li:activity:7076313539862294528/
  • Contact me if you need help with the regulations or want to make sure you're compliant: https://www.skincarebusinessfoundations.com.au/contact/
  • Also feel free to contact me with your feedback on this episode, or if you want to republish my article to ensure your audience is aware of the findings 



Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-14044828 Tue, 28 Nov 2023 09:00:00 +1000 1696 1 9 full false The branding secrets every skincare and beauty brand owner needs to know - with Alex Stockdale, Haven Studio The branding secrets every skincare and beauty brand owner needs to know - with Alex Stockdale, Haven Studio Dive into the dynamic world of branding with Alex Stockdale of Haven Studio, who has loads of experience creating beautiful skincare and beauty branding and websites. Alex shares her expert insights on establishing and growing a compelling brand identity. This conversation is a treasure trove for business owners eager to understand and harness the power of effective branding.

In this episode, Alex explains:

  • The key differences between brand and branding and why both matter to your business.
  • Why having a solid brand strategy is ESSENTIAL and how it can elevate your business.
  • Where your brand story fits into your overall strategy and how to make it resonate with your audience.
  • Practical tips for building a strong brand on a limited budget.
  • Key questions to ask and red flags to watch for when selecting a branding expert.


Plus, we discuss a standout example of a skincare brand that has mastered its branding and what you should know before starting your branding journey.

SHOW LINKS:

  • Build your unique brand story in 60 minutes or less! Grab Alex's free brand story workbook: https://view.flodesk.com/pages/64994d3c62064444ccff3150
  • Join Alex's super-low-cost course "Be the Brand", which goes over all the basics with an interactive workbook to create your own foundational brand strategy: https://sso.teachable.com/secure/1179699/checkout/4901422/be-that-brand
  • Connect with Alex on Instagram: https://www.instagram.com/havenstudioco/
  • Check out Alex's podcast: https://www.instagram.com/brandologypod/
  • Visit the Haven Studio website: https://www.havenstudio.com.au/
  • Starting a skincare business? Download my free Skincare Business Starter Guide: https://www.skincarebusinessfoundations.com.au/how-to-start-a-skincare-business/

Let's connect on Instagram - @skincarebusinessfoundations

]]> Dive into the dynamic world of branding with Alex Stockdale of Haven Studio, who has loads of experience creating beautiful skincare and beauty branding and websites. Alex shares her expert insights on establishing and growing a compelling brand identity. This conversation is a treasure trove for business owners eager to understand and harness the power of effective branding.

In this episode, Alex explains:

  • The key differences between brand and branding and why both matter to your business.
  • Why having a solid brand strategy is ESSENTIAL and how it can elevate your business.
  • Where your brand story fits into your overall strategy and how to make it resonate with your audience.
  • Practical tips for building a strong brand on a limited budget.
  • Key questions to ask and red flags to watch for when selecting a branding expert.


Plus, we discuss a standout example of a skincare brand that has mastered its branding and what you should know before starting your branding journey.

SHOW LINKS:

  • Build your unique brand story in 60 minutes or less! Grab Alex's free brand story workbook: https://view.flodesk.com/pages/64994d3c62064444ccff3150
  • Join Alex's super-low-cost course "Be the Brand", which goes over all the basics with an interactive workbook to create your own foundational brand strategy: https://sso.teachable.com/secure/1179699/checkout/4901422/be-that-brand
  • Connect with Alex on Instagram: https://www.instagram.com/havenstudioco/
  • Check out Alex's podcast: https://www.instagram.com/brandologypod/
  • Visit the Haven Studio website: https://www.havenstudio.com.au/
  • Starting a skincare business? Download my free Skincare Business Starter Guide: https://www.skincarebusinessfoundations.com.au/how-to-start-a-skincare-business/

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-14002290 Tue, 21 Nov 2023 07:00:00 +1000 1939 1 8 full false From tradies to the Today Show and making $100k in 3 months of launching - with Zac London, Frase Skincare (+ how I can help you launch) From tradies to the Today Show and making $100k in 3 months of launching - with Zac London, Frase Skincare (+ how I can help you launch) In this episode I've got another inspiring founder story for you with Zac London, Co-Founder of Frase Skin, who's also been one of my students and clients. Zac launched Frase Skin only 6 months ago with his younger brother Beau, and they're already making huge waves in the men's skincare space. 

We chat about:

  • Why they took three years to launch the brand
  • The one thing that's been a gamechanger for their marketing - and helped them make $100k in sales in 3 months of launching!
  • Navigating the shift from a predominantly male industry to a female-dominated industry
  • What it's like to work with a sibling
  • How they got featured on top news website and scored an interview with Karl Stevanovich on the Today Show.

As I mentioned in the interview, one of the things Frase Skin did really well was taking all the right steps to set the foundations for success - doing the courses, getting the coaches, consulting the experts. They weren't afraid to invest the money to ensure they had all the right things in place before they launched. And their efforts are paying dividends!

If you too want a step-by-step framework to launch your own brand, from someone who's been there done that, you'll love my Label Launchpad program! It's a nine module program that runs over 12 weeks where you'll learn all the basic building blocks of setting up a skincare business for success. 

We cover everything from what types of insurances you need, branding, market research, competitor research, how to have a compliant label, what you need to put on your website, sales channels for your business and marketing 101 - and so much more. Learn more here: https://www.skincarebusinessfoundations.com.au/launchpad/

SHOW LINKS:

  • Frase Skin website: https://fraseskin.com.au/
  • Follow Frase Skin on Instagram: https://www.instagram.com/fraseskinau/
  • Get started on your own brand with my FREE Skincare Business Starter Guide: https://www.skincarebusinessfoundations.com.au/how-to-start-a-skincare-business/

Let's connect on Instagram - @skincarebusinessfoundations

]]> In this episode I've got another inspiring founder story for you with Zac London, Co-Founder of Frase Skin, who's also been one of my students and clients. Zac launched Frase Skin only 6 months ago with his younger brother Beau, and they're already making huge waves in the men's skincare space. 

We chat about:

  • Why they took three years to launch the brand
  • The one thing that's been a gamechanger for their marketing - and helped them make $100k in sales in 3 months of launching!
  • Navigating the shift from a predominantly male industry to a female-dominated industry
  • What it's like to work with a sibling
  • How they got featured on top news website and scored an interview with Karl Stevanovich on the Today Show.

As I mentioned in the interview, one of the things Frase Skin did really well was taking all the right steps to set the foundations for success - doing the courses, getting the coaches, consulting the experts. They weren't afraid to invest the money to ensure they had all the right things in place before they launched. And their efforts are paying dividends!

If you too want a step-by-step framework to launch your own brand, from someone who's been there done that, you'll love my Label Launchpad program! It's a nine module program that runs over 12 weeks where you'll learn all the basic building blocks of setting up a skincare business for success. 

We cover everything from what types of insurances you need, branding, market research, competitor research, how to have a compliant label, what you need to put on your website, sales channels for your business and marketing 101 - and so much more. Learn more here: https://www.skincarebusinessfoundations.com.au/launchpad/

SHOW LINKS:

  • Frase Skin website: https://fraseskin.com.au/
  • Follow Frase Skin on Instagram: https://www.instagram.com/fraseskinau/
  • Get started on your own brand with my FREE Skincare Business Starter Guide: https://www.skincarebusinessfoundations.com.au/how-to-start-a-skincare-business/

Let's connect on Instagram - @skincarebusinessfoundations

]]> Buzzsprout-13958217 Tue, 14 Nov 2023 07:00:00 +1000 1428 1 7 full false An open and honest conversation about fearmongering and misinformation in the skincare world - with Candice Sangster, Sanctyouary Beauty (+ my advice on what to do instead) An open and honest conversation about fearmongering and misinformation in the skincare world - with Candice Sangster, Sanctyouary Beauty (+ my advice on what to do instead) Candice and I met at an in-person business workshop early this year. Candice runs Sanctyouary Beauty Studio in the heart of Maleny, offering holistic beauty services and spa packages, as well as makeup lessons using natural products. We connected straight away and have stayed in touch since. 

Recently, I slid into Candice's DMs after she shared a post on 'toxic' chemicals in skincare. I explained why I'm not a fan of these posts, and we had a constructive convo in the DMs which we decided to continue on-air for the podcast! 

In this episode, Candice and I have an open and honest conversation about the fearmongering and misinformation that's SO prevalent in the skincare and beauty industry at the moment. 

Tune in to hear us share our views and ask the tough questions about: 

  • What fearmongering is and why it's bad - and whether it's always deliberate or not
  • What THE MOST harmful thing actually is (it's not what you think)
  • How hard it is to know what information to trust - and where to go for the facts
  • How to better market your products instead of using the same tired, old 'free-from' claims

This is an important topic and so much more needs to be done to reverse the tidal wave of misinformation, so I share my top 3 takeaways so you can make sure you're part of the solution, not the problem! 

You don't want to miss this episode!

SHOW LINKS:

See the full show notes for the people and businesses I mention in the episode where you can learn more about the facts about cosmetic safety.

Let's connect on Instagram - @skincarebusinessfoundations

]]> Candice and I met at an in-person business workshop early this year. Candice runs Sanctyouary Beauty Studio in the heart of Maleny, offering holistic beauty services and spa packages, as well as makeup lessons using natural products. We connected straight away and have stayed in touch since. 

Recently, I slid into Candice's DMs after she shared a post on 'toxic' chemicals in skincare. I explained why I'm not a fan of these posts, and we had a constructive convo in the DMs which we decided to continue on-air for the podcast! 

In this episode, Candice and I have an open and honest conversation about the fearmongering and misinformation that's SO prevalent in the skincare and beauty industry at the moment. 

Tune in to hear us share our views and ask the tough questions about: 

  • What fearmongering is and why it's bad - and whether it's always deliberate or not
  • What THE MOST harmful thing actually is (it's not what you think)
  • How hard it is to know what information to trust - and where to go for the facts
  • How to better market your products instead of using the same tired, old 'free-from' claims

This is an important topic and so much more needs to be done to reverse the tidal wave of misinformation, so I share my top 3 takeaways so you can make sure you're part of the solution, not the problem! 

You don't want to miss this episode!

SHOW LINKS:

See the full show notes for the people and businesses I mention in the episode where you can learn more about the facts about cosmetic safety.

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-13813285 Tue, 07 Nov 2023 07:00:00 +1000 1828 1 6 full false The 5 biggest marketing claims mistakes made by skincare and beauty founders (+ how to avoid them) The 5 biggest marketing claims mistakes made by skincare and beauty founders (+ how to avoid them) It's no secret that making claims about your cosmetic products can be one of the most challenging parts of being a skincare and beauty brand owner:

  • Can I say this about my product? 
  • Can I write this on my social media? 
  • Can I add this to my label? 
  • Am I going to get in trouble with the regulator if I say this?

And it can be hard to find information online that's Australian-based. So that's why this episode is dedicated to claims!

It's important to be compliant, because these regulations exist to protect your consumers - making sure they aren't misled and have the right information to help them make their purchase decision (and remember, at the end of the day we are all consumers, right?!)

In this episode, we'll deep dive into the 5 biggest mistakes when it comes to making claims about your cosmetics, including: 

  1. Making therapeutic claims about cosmetics
  2. Making vague claims that could mislead consumers
  3. Making false claims
  4. Spreading misinformation
  5. Using cliche and overused claims 

Listen to the episode to learn more about each of these mistakes and most importantly - how to avoid them!

Plus I cover:

  • Why you shouldn't use the phrase 100% natural
  • Why I recommend using a copywriter with experience in the beauty industry
  • What can REALLY happen if you're not compliant
  • The 3 questions to ask yourself before making claims about your products.

One thing I forgot to mention in the episode my saying when it comes to claims - "If in doubt, leave it out!!" 

But it's even better if you know what you can legally say - so check out the show links for how I can help you with this. 

SHOW LINKS:

In next week's episode, Candice Sangster from Sanctyouary Beauty comes in for an open and honest conversation about misinformation and fearmongering in the beauty industry. This will be such an eye-opening episode, so  subscribe on Spotify or Apple Podcasts to be notified when the next episode drops! 

Let's connect on Instagram - @skincarebusinessfoundations

]]> It's no secret that making claims about your cosmetic products can be one of the most challenging parts of being a skincare and beauty brand owner:

  • Can I say this about my product? 
  • Can I write this on my social media? 
  • Can I add this to my label? 
  • Am I going to get in trouble with the regulator if I say this?

And it can be hard to find information online that's Australian-based. So that's why this episode is dedicated to claims!

It's important to be compliant, because these regulations exist to protect your consumers - making sure they aren't misled and have the right information to help them make their purchase decision (and remember, at the end of the day we are all consumers, right?!)

In this episode, we'll deep dive into the 5 biggest mistakes when it comes to making claims about your cosmetics, including: 

  1. Making therapeutic claims about cosmetics
  2. Making vague claims that could mislead consumers
  3. Making false claims
  4. Spreading misinformation
  5. Using cliche and overused claims 

Listen to the episode to learn more about each of these mistakes and most importantly - how to avoid them!

Plus I cover:

  • Why you shouldn't use the phrase 100% natural
  • Why I recommend using a copywriter with experience in the beauty industry
  • What can REALLY happen if you're not compliant
  • The 3 questions to ask yourself before making claims about your products.

One thing I forgot to mention in the episode my saying when it comes to claims - "If in doubt, leave it out!!" 

But it's even better if you know what you can legally say - so check out the show links for how I can help you with this. 

SHOW LINKS:

In next week's episode, Candice Sangster from Sanctyouary Beauty comes in for an open and honest conversation about misinformation and fearmongering in the beauty industry. This will be such an eye-opening episode, so  subscribe on Spotify or Apple Podcasts to be notified when the next episode drops! 

Let's connect on Instagram - @skincarebusinessfoundations

]]> Buzzsprout-13849808 Tue, 31 Oct 2023 07:00:00 +1000 1660 1 5 full false Lifting the lid on working with cosmetic chemists and manufacturers - with Saul Pyle, skinterest (+ my copycat) Lifting the lid on working with cosmetic chemists and manufacturers - with Saul Pyle, skinterest (+ my copycat) In this episode, I'll be talking to Saul Pyle, Founder and Creative Director of skinterest, all about product development and formulation. It's a big and important topic that a lot of new skincare and beauty brand owners don't really know a lot about because it's hard to find information online!

Saul explains:

  • The benefits of working with a formulator
  • Must-know facts about the new product development process
  • The truth about how long it REALLY takes to develop a new product
  • What intellectual property is and what it means for you as a brand

Plus I spill the tea on a copycat business I came across earlier this year and give you my 3 biggest lessons from that experience. Something that being so niche, I never expected to be a problem - but it was a nightmare!

SHOW NOTES:

Let's connect on Instagram - @skincarebusinessfoundations

]]> In this episode, I'll be talking to Saul Pyle, Founder and Creative Director of skinterest, all about product development and formulation. It's a big and important topic that a lot of new skincare and beauty brand owners don't really know a lot about because it's hard to find information online!

Saul explains:

  • The benefits of working with a formulator
  • Must-know facts about the new product development process
  • The truth about how long it REALLY takes to develop a new product
  • What intellectual property is and what it means for you as a brand

Plus I spill the tea on a copycat business I came across earlier this year and give you my 3 biggest lessons from that experience. Something that being so niche, I never expected to be a problem - but it was a nightmare!

SHOW NOTES:

Let's connect on Instagram - @skincarebusinessfoundations

]]> Buzzsprout-13800495 Tue, 24 Oct 2023 07:00:00 +1000 1674 1 4 full false Money mindset and strategy hacks for skincare brand owners - with Clare Wood, Money Mentor (+ my skincare regime) Money mindset and strategy hacks for skincare brand owners - with Clare Wood, Money Mentor (+ my skincare regime) In this episode I chat with Clare Wood, Money Mentor.  Clare was my business coach for a few months last year when I received a business grant, and really helped me get on top of my business finances, which was something I didn't really focus on before that.

We dive into money mindset and strategy hacks for skincare brand owners, including:

  • The biggest tip for startups when it comes to budgeting
  • Whether you need to use an accountant or not
  • The one thing that can do to fast-track your progress
  • The low-down on accounting systems
  • Money blocks skincare brand owners will come across and how to overcome them

Clare also shares how fear will inevitably show up in business - and her recent experience in an ice bath!

Plus get a sneak peek into my own skincare and beauty routine - you'll be surprised!

SHOW LINKS:

  • Learn more about how to work with Clare to better understand your business finances, including her Profit Academy Foundations course.
  • Buy Clare's book Intentional Profit (my students love this book!)
  • For more money mindset and strategy tips, follow Clare on Instagram or subscribe to her podcast
  • Did you know I offer private mentoring to help you launch or grow your skincare or beauty brand? Find out more here

For the brands/products I mention as part of my skincare and beauty routine, check out the full show notes on my website.

Let's connect on Instagram - @skincarebusinessfoundations

]]> In this episode I chat with Clare Wood, Money Mentor.  Clare was my business coach for a few months last year when I received a business grant, and really helped me get on top of my business finances, which was something I didn't really focus on before that.

We dive into money mindset and strategy hacks for skincare brand owners, including:

  • The biggest tip for startups when it comes to budgeting
  • Whether you need to use an accountant or not
  • The one thing that can do to fast-track your progress
  • The low-down on accounting systems
  • Money blocks skincare brand owners will come across and how to overcome them

Clare also shares how fear will inevitably show up in business - and her recent experience in an ice bath!

Plus get a sneak peek into my own skincare and beauty routine - you'll be surprised!

SHOW LINKS:

  • Learn more about how to work with Clare to better understand your business finances, including her Profit Academy Foundations course.
  • Buy Clare's book Intentional Profit (my students love this book!)
  • For more money mindset and strategy tips, follow Clare on Instagram or subscribe to her podcast
  • Did you know I offer private mentoring to help you launch or grow your skincare or beauty brand? Find out more here

For the brands/products I mention as part of my skincare and beauty routine, check out the full show notes on my website.

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-13778113 Mon, 16 Oct 2023 05:00:00 +1000 2060 1 3 full false From taking orders in the DMs to making $1million in just 13 months - with Bec Connolly, Botanicals by Luxe (+ my measurement marking tips) From taking orders in the DMs to making $1million in just 13 months - with Bec Connolly, Botanicals by Luxe (+ my measurement marking tips) Join me for episode two of Skincare Social episode where I speak with the inimitable Bec Connolly.

Bec is the founder of Australian, vegan and results-driven skincare line Botanicals By Luxe, and she sat down to chat with me about her journey from dream to reality, and about how she knew it was the right time to break out and start a line of her own.

When talking about her journey from skin therapist to skincare brand founder, Bec breaks down: 

  • The challenges of finding a manufacturer as a new skincare brand
  • The content pillars she's used to grow an Instagram following of over 35k
  • Overcoming fear and showing up as a real person on Instagram
  • The link between Botanicals by Luxe and Selling Sunset
  • How she went from humble beginnings (taking orders in the DMs!) to over a million dollars in just 13 months

Plus a sneak peek into their soon-to-be-released products!

I had such a lovely time speaking with Bec, and I know that her story will sound familiar to anyone who’s going through their own journey, so if you’re finding yourself stuck or unsure of how to proceed then this episode is for YOU.

I also chat a little about the intricacies of measurement marking, something that almost EVERYONE gets wrong on their labels.

SHOW LINKS:

Let's connect on Instagram - @skincarebusinessfoundations

]]> Join me for episode two of Skincare Social episode where I speak with the inimitable Bec Connolly.

Bec is the founder of Australian, vegan and results-driven skincare line Botanicals By Luxe, and she sat down to chat with me about her journey from dream to reality, and about how she knew it was the right time to break out and start a line of her own.

When talking about her journey from skin therapist to skincare brand founder, Bec breaks down: 

  • The challenges of finding a manufacturer as a new skincare brand
  • The content pillars she's used to grow an Instagram following of over 35k
  • Overcoming fear and showing up as a real person on Instagram
  • The link between Botanicals by Luxe and Selling Sunset
  • How she went from humble beginnings (taking orders in the DMs!) to over a million dollars in just 13 months

Plus a sneak peek into their soon-to-be-released products!

I had such a lovely time speaking with Bec, and I know that her story will sound familiar to anyone who’s going through their own journey, so if you’re finding yourself stuck or unsure of how to proceed then this episode is for YOU.

I also chat a little about the intricacies of measurement marking, something that almost EVERYONE gets wrong on their labels.

SHOW LINKS:

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-13775790 Mon, 16 Oct 2023 05:00:00 +1000 1738 1 2 full false My journey from corporate misfit to Compliance Queen My journey from corporate misfit to Compliance Queen Before we dive headfirst into the ins and outs of skincare in future episodes, I thought I’d spend a minute telling you about who I am and why I do what I do.

In this episode, you’ll hear all about:

  • Why I think the beauty industry is still a wealth of untapped potential
  • How I started my own skincare line - and what killed it 
  • My journey to become the Compliance Queen
  • Why I feel like compliance is SO UNDERRATED

SHOW LINKS:

Let's connect on Instagram - @skincarebusinessfoundations

]]> Before we dive headfirst into the ins and outs of skincare in future episodes, I thought I’d spend a minute telling you about who I am and why I do what I do.

In this episode, you’ll hear all about:

  • Why I think the beauty industry is still a wealth of untapped potential
  • How I started my own skincare line - and what killed it 
  • My journey to become the Compliance Queen
  • Why I feel like compliance is SO UNDERRATED

SHOW LINKS:

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-13775679 Mon, 16 Oct 2023 05:00:00 +1000 1218 1 1 full false Trailer Trailer Skincare Social is for passionate beauty entrepreneurs with big dreams. Whether you're a seasoned pro or just starting out skincare, social is here to educate and inspire you to build a brand that lasts. 
In this podcast, I'm spilling the beans on all things skincare business, from product development secrets to branding brilliance and everything in between. And I won't be doing it alone. There'll be insightful interviews with industry leaders and inspiring stories from fellow entrepreneurs who've carved their own path to success. 
Tune in weekly for plenty of lightbulb moments, uplifting stories, compliance tips of course and a ton of fun along the way.
 Mark your calendar because Skincare Social is coming soon and about to take your beauty brand to the next level. So you can build your dream business, where you can make an impact and create success on your own terms.
I'm so excited you're here. Subscribe now to be notified as soon as the first episode drops!

Let's connect on Instagram - @skincarebusinessfoundations

]]> Skincare Social is for passionate beauty entrepreneurs with big dreams. Whether you're a seasoned pro or just starting out skincare, social is here to educate and inspire you to build a brand that lasts. 
In this podcast, I'm spilling the beans on all things skincare business, from product development secrets to branding brilliance and everything in between. And I won't be doing it alone. There'll be insightful interviews with industry leaders and inspiring stories from fellow entrepreneurs who've carved their own path to success. 
Tune in weekly for plenty of lightbulb moments, uplifting stories, compliance tips of course and a ton of fun along the way.
 Mark your calendar because Skincare Social is coming soon and about to take your beauty brand to the next level. So you can build your dream business, where you can make an impact and create success on your own terms.
I'm so excited you're here. Subscribe now to be notified as soon as the first episode drops!

Let's connect on Instagram - @skincarebusinessfoundations

]]> Jennifer Rudd Buzzsprout-13677455 Thu, 28 Sep 2023 15:00:00 +1000 100 1 0 full false