Sat, 04 Apr 2026 22:55:12 -0400 https://www.buzzsprout.com/2246230 en-us © 2026 Brand Masterclass by FRESHBRITAIN yes 1fac7b15-d1db-5618-9370-9c5f8da454ea Fresh Britain episodic false At any one time there are 100 million start-ups in the world. At any one time there are 800,000 start-ups in the UK. More than any other type of company, start-ups are vulnerable to bad choices and need Brand Design insight to make good choices.

25 years, designing 250 of the world’s biggest Brands means a lot of Brand insight. Masterclass is FRESHBRITAIN’S Brand Insight. At a challenging time for Britain and the world, this is FRESHBRITAIN giving every start-up in Britain and every start-up in the World, a Leg Up.

FRESHBRITAIN Masterclass Vision

As companies mature, they accrue knowledge and intelligence. Conventional wisdom suggests that to create a competitive edge companies should protect and secure that insight.

At FRESHBRITAIN we believe that whilst competition can make us stronger, collaboration will make us better.

We have benefitted from the knowledge and intelligence of others, and we believe if we open source and share our knowledge the communal gain from open collaboration will be greater than the individual gain of closed competition.

We hope this inspires other companies to do the same.

]]> Buzzsprout (https://www.buzzsprout.com) Fresh Britain https://storage.buzzsprout.com/lnh2nakzvt5uxo6wae84ye3yeamc?.jpg How to build a brand - Episode 1 - Introduction Ready to decode the secrets of compelling brand strategy design? Our guest, Bob Sheard, co-founder of Fresh Britain, joins us to unravel the complex weave of graphic design, corporate culture, commercial strategy, and storytelling that together, create a brand's unique magnetism. We'll reveal how the three P's - positioning, personality, and purpose - are instrumental in forming an emotional bond with consumers, a bond that can catalyze a transformational enhancement of enterprise value. As we navigate this fascinating terrain, you'll be armed with a toolkit to craft an addictive brand narrative that springs from the subconscious desires of the consumer.

Dive deeper into the labyrinth of cultural storytelling and its powerful, emotional undertones. With Bob, we'll take a journey around the world, discovering how seemingly different cultural narratives and archetypes strike the same emotional chords. We'll explore how these universal human emotions and narratives can be harnessed to forge robust, compelling brands. You'll learn to speak a universal language, an emotional vernacular that forms a bridge between cultures, enabling your brand to resonate on a global scale. So gear up to infuse your brand strategy with the profound wisdom of cultural storytelling and human emotion. Let's transform your brand into a global force.

]]> Ready to decode the secrets of compelling brand strategy design? Our guest, Bob Sheard, co-founder of Fresh Britain, joins us to unravel the complex weave of graphic design, corporate culture, commercial strategy, and storytelling that together, create a brand's unique magnetism. We'll reveal how the three P's - positioning, personality, and purpose - are instrumental in forming an emotional bond with consumers, a bond that can catalyze a transformational enhancement of enterprise value. As we navigate this fascinating terrain, you'll be armed with a toolkit to craft an addictive brand narrative that springs from the subconscious desires of the consumer.

Dive deeper into the labyrinth of cultural storytelling and its powerful, emotional undertones. With Bob, we'll take a journey around the world, discovering how seemingly different cultural narratives and archetypes strike the same emotional chords. We'll explore how these universal human emotions and narratives can be harnessed to forge robust, compelling brands. You'll learn to speak a universal language, an emotional vernacular that forms a bridge between cultures, enabling your brand to resonate on a global scale. So gear up to infuse your brand strategy with the profound wisdom of cultural storytelling and human emotion. Let's transform your brand into a global force.

]]> Fresh Britain Buzzsprout-13834429 Tue, 24 Oct 2023 02:00:00 -0400 703 full false