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  <title>High Spirits: The Cannabis Business Podcast</title>

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  <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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  <description><![CDATA[<p>Hosts Ben Larson and AnnaRae Grabstein serve up unfiltered insights, reveal their insiders' perspectives, and illuminate transformative ideas about the cannabis industry for people who want to make sense of it all.<br><br><br></p>]]></description>
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  <itunes:keywords>cannabis, hemp, marijuana, thc, cbd, psychedelics, cannabinoids, business, investing</itunes:keywords>
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  <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
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    <itunes:title>156 - Why International Cannabis Won&#39;t Save You with Deepak Anand of Village Farms</itunes:title>
    <title>156 - Why International Cannabis Won&#39;t Save You with Deepak Anand of Village Farms</title>
    <itunes:summary><![CDATA[Think international markets are the shiny new object that will save your struggling domestic cannabis brand? Think again. As the US waits on Schedule III, the global cannabis trade is booming—but the barriers to entry are brutally high and unapologetically strict.  In this episode, Ben Larson and AnnaRae Grabstein sit down with Deepak Anand, VP of Global Government Affairs at Village Farms International, to unpack the harsh realities and massive opportunities of the global cannabis supply cha...]]></itunes:summary>
    <description><![CDATA[<p>Think international markets are the shiny new object that will save your struggling domestic cannabis brand? Think again. As the US waits on Schedule III, the global cannabis trade is booming—but the barriers to entry are brutally high and unapologetically strict.</p><p> In this episode, Ben Larson and AnnaRae Grabstein sit down with Deepak Anand, VP of Global Government Affairs at Village Farms International, to unpack the harsh realities and massive opportunities of the global cannabis supply chain. We discuss why a &quot;right to win&quot; at home is required before expanding abroad, the critical importance of EU GMP certification, and what big tobacco&apos;s moves mean for the industry&apos;s future. Plus, Ben and AnnaRae tackle the latest news on DEA Schedule III delays, Curaleaf’s hostile bid for Aurora, and New York’s surging retail market.</p><p><br/></p><p><b>What You’ll Learn:</b></p><ul><li><b>The EU GMP Golden Ticket:</b> What European Good Manufacturing Practices actually entail from seed to sale, and why it&apos;s the mandatory standard for international export.</li><li><b>Finding Your Right to Win:</b> Why US brands shouldn&apos;t look to global markets as a bailout, and how to audit your core competencies before going global.</li><li><b>The Capital Shift:</b> How Big Tobacco and Big Pharma are aggressively positioning themselves in international markets while the US remains federally stalled.</li><li><b>Global Legalization Pathways:</b> How the legacy of America&apos;s drug war impacts global policy, and why CBD is acting as a strategic gateway for legalization in countries like Australia and India.</li></ul><p><br/></p><p><b>Meet the Guest:</b> Deepak Anand is the Vice President of Global Government Affairs at Village Farms International, one of the largest EU GMP-certified cannabis cultivators in the world. Starting his career in pharma and transitioning into patient access advocacy, Deepak has spent years building the global cannabis industry. Having previously consulted for over 40 cannabis, CPG, and tobacco companies looking to navigate global operations, he brings unparalleled, under-the-hood expertise at the intersection of cannabis policy, international markets, and global compliance.</p><p><br/></p><p><b>Why Tune In?:</b> If you&apos;re a cannabis operator, entrepreneur, or executive trying to understand where the real capital is flowing globally—and whether your business has the operational grit to compete on the world stage—this conversation is your masterclass in international cannabis strategy.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Think international markets are the shiny new object that will save your struggling domestic cannabis brand? Think again. As the US waits on Schedule III, the global cannabis trade is booming—but the barriers to entry are brutally high and unapologetically strict.</p><p> In this episode, Ben Larson and AnnaRae Grabstein sit down with Deepak Anand, VP of Global Government Affairs at Village Farms International, to unpack the harsh realities and massive opportunities of the global cannabis supply chain. We discuss why a &quot;right to win&quot; at home is required before expanding abroad, the critical importance of EU GMP certification, and what big tobacco&apos;s moves mean for the industry&apos;s future. Plus, Ben and AnnaRae tackle the latest news on DEA Schedule III delays, Curaleaf’s hostile bid for Aurora, and New York’s surging retail market.</p><p><br/></p><p><b>What You’ll Learn:</b></p><ul><li><b>The EU GMP Golden Ticket:</b> What European Good Manufacturing Practices actually entail from seed to sale, and why it&apos;s the mandatory standard for international export.</li><li><b>Finding Your Right to Win:</b> Why US brands shouldn&apos;t look to global markets as a bailout, and how to audit your core competencies before going global.</li><li><b>The Capital Shift:</b> How Big Tobacco and Big Pharma are aggressively positioning themselves in international markets while the US remains federally stalled.</li><li><b>Global Legalization Pathways:</b> How the legacy of America&apos;s drug war impacts global policy, and why CBD is acting as a strategic gateway for legalization in countries like Australia and India.</li></ul><p><br/></p><p><b>Meet the Guest:</b> Deepak Anand is the Vice President of Global Government Affairs at Village Farms International, one of the largest EU GMP-certified cannabis cultivators in the world. Starting his career in pharma and transitioning into patient access advocacy, Deepak has spent years building the global cannabis industry. Having previously consulted for over 40 cannabis, CPG, and tobacco companies looking to navigate global operations, he brings unparalleled, under-the-hood expertise at the intersection of cannabis policy, international markets, and global compliance.</p><p><br/></p><p><b>Why Tune In?:</b> If you&apos;re a cannabis operator, entrepreneur, or executive trying to understand where the real capital is flowing globally—and whether your business has the operational grit to compete on the world stage—this conversation is your masterclass in international cannabis strategy.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Wed, 07 Oct 2026 15:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Why Global Expansion Fails Fast" />
  <psc:chapter start="0:40" title="Welcome And Vegas Mixer Preview" />
  <psc:chapter start="3:41" title="Schedule III Delay And Market Whiplash" />
  <psc:chapter start="5:58" title="CuraLeaf’s Bigger Bet On Aurora" />
  <psc:chapter start="8:23" title="New York Hits A Billion" />
  <psc:chapter start="9:47" title="Meet Deepak Anand And Village Farms" />
  <psc:chapter start="13:53" title="What EU GMP Really Requires" />
  <psc:chapter start="16:58" title="Can US Cannabis Compete Globally" />
  <psc:chapter start="20:55" title="Shiny Object Pricing Versus Real Compliance" />
  <psc:chapter start="24:11" title="Germany Tightens Rules On GMP Washing" />
  <psc:chapter start="27:48" title="Why Imports Keep Growing In Europe" />
  <psc:chapter start="31:35" title="Next Markets To Watch In Europe" />
  <psc:chapter start="33:02" title="Big Tobacco And CPG Move In" />
  <psc:chapter start="36:47" title="Schedule III And The Capital Question" />
  <psc:chapter start="41:00" title="Switzerland’s Adult Use Pilot Blueprint" />
  <psc:chapter start="43:38" title="What Great Cannabis Operators Do Differently" />
  <psc:chapter start="46:59" title="Vertical Integration Reality Check" />
  <psc:chapter start="48:40" title="India Brazil And CBD As The Bridge" />
  <psc:chapter start="54:01" title="Last Call And Vegas Reminder" />
  <psc:chapter start="54:52" title="Subscribe On YouTube And Sign Off" />
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    <itunes:duration>3351</itunes:duration>
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    <itunes:episode>156</itunes:episode>
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    <itunes:title>#155 - Hemp Taxes &amp; 280E Survival Guide with Nick Richards, Greenspoon Marder LLP</itunes:title>
    <title>#155 - Hemp Taxes &amp; 280E Survival Guide with Nick Richards, Greenspoon Marder LLP</title>
    <itunes:summary><![CDATA[280E isn't just a cannabis problem anymore. If the federal hemp ban passes, liquor stores, distributors, and beverage brands could be staring down a tax nightmare they never planned for. In this episode, hosts Ben Larson and AnnaRae Grabstein sit down with Nick Richards, Partner and Tax Attorney at Greenspoon Marder LLP, to unpack the chaotic intersection of cannabis, hemp, and federal taxes. From Trulieve’s $100M+ tax refund playbook to the looming threat of 280E crushing the hemp beverage m...]]></itunes:summary>
    <description><![CDATA[<p>280E isn&apos;t just a cannabis problem anymore. If the federal hemp ban passes, liquor stores, distributors, and beverage brands could be staring down a tax nightmare they never planned for.</p><p>In this episode, hosts Ben Larson and AnnaRae Grabstein sit down with Nick Richards, Partner and Tax Attorney at Greenspoon Marder LLP, to unpack the chaotic intersection of cannabis, hemp, and federal taxes. From Trulieve’s $100M+ tax refund playbook to the looming threat of 280E crushing the hemp beverage market, Nick breaks down exactly how operators need to prepare for the road ahead. Whether you&apos;re navigating the complexities of Schedule III rescheduling or building out state-level hemp programs, this is a masterclass in protecting your revenue.</p><p><br/></p><p><b>What You’ll Learn:</b></p><ul><li><b>The Hemp Tax Trap</b>: Why the potential Schedule I status for hemp could subject retailers and beverage brands to the brutal reality of 280E.</li><li><b>Corporate Structure Defenses</b>: How to use C-corps, separate entities, and Section 471(c) to protect your profitable business from risky trafficking liabilities.</li><li><b>The Trulieve Playbook &amp; Clawback Risks</b>: The truth behind the massive tax refunds claimed by MSOs and why companies like TerrAscend are being sued by the government to return them.</li><li><b>Retroactive vs. Retrospective Relief:</b> What Schedule III actually means for your bottom line and why the DEA&apos;s historical findings might force the IRS to play fair.</li></ul><p><br/></p><p><b>Meet the Guest:</b> </p><p>Nick Richards is a Partner and Co-Chair of the Cannabis Law Practice Group at Greenspoon Marder LLP. With over 20 years of experience in tax law, Nick began his career at the IRS as a trial attorney and Chief Counsel advisor before switching sides to represent a Colorado cannabis company in one of the legal industry&apos;s very first audits. Today, he is a go-to expert on 280E, BSA cash reporting, M&amp;A, and tax strategy, defending cannabis and hemp companies across the country.</p><p><br/></p><p><b>Why Tune In? </b></p><p>Navigating federal tax law is a high-stakes game that can literally make or break your cannabis or hemp operations. Tune in to arm yourself with the strategic legal insights and structural defenses you need to keep the IRS out of your pockets and protect your bottom line.</p><p><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>280E isn&apos;t just a cannabis problem anymore. If the federal hemp ban passes, liquor stores, distributors, and beverage brands could be staring down a tax nightmare they never planned for.</p><p>In this episode, hosts Ben Larson and AnnaRae Grabstein sit down with Nick Richards, Partner and Tax Attorney at Greenspoon Marder LLP, to unpack the chaotic intersection of cannabis, hemp, and federal taxes. From Trulieve’s $100M+ tax refund playbook to the looming threat of 280E crushing the hemp beverage market, Nick breaks down exactly how operators need to prepare for the road ahead. Whether you&apos;re navigating the complexities of Schedule III rescheduling or building out state-level hemp programs, this is a masterclass in protecting your revenue.</p><p><br/></p><p><b>What You’ll Learn:</b></p><ul><li><b>The Hemp Tax Trap</b>: Why the potential Schedule I status for hemp could subject retailers and beverage brands to the brutal reality of 280E.</li><li><b>Corporate Structure Defenses</b>: How to use C-corps, separate entities, and Section 471(c) to protect your profitable business from risky trafficking liabilities.</li><li><b>The Trulieve Playbook &amp; Clawback Risks</b>: The truth behind the massive tax refunds claimed by MSOs and why companies like TerrAscend are being sued by the government to return them.</li><li><b>Retroactive vs. Retrospective Relief:</b> What Schedule III actually means for your bottom line and why the DEA&apos;s historical findings might force the IRS to play fair.</li></ul><p><br/></p><p><b>Meet the Guest:</b> </p><p>Nick Richards is a Partner and Co-Chair of the Cannabis Law Practice Group at Greenspoon Marder LLP. With over 20 years of experience in tax law, Nick began his career at the IRS as a trial attorney and Chief Counsel advisor before switching sides to represent a Colorado cannabis company in one of the legal industry&apos;s very first audits. Today, he is a go-to expert on 280E, BSA cash reporting, M&amp;A, and tax strategy, defending cannabis and hemp companies across the country.</p><p><br/></p><p><b>Why Tune In? </b></p><p>Navigating federal tax law is a high-stakes game that can literally make or break your cannabis or hemp operations. Tune in to arm yourself with the strategic legal insights and structural defenses you need to keep the IRS out of your pockets and protect your bottom line.</p><p><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Fri, 02 Oct 2026 09:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#155 - Hemp Taxes &amp; 280E Survival Guide with Nick Richards, Greenspoon Marder LLP" />
  <psc:chapter start="0:20" title="Welcome And Vegas Mixer Tease" />
  <psc:chapter start="3:26" title="California Track And Trace Appeal" />
  <psc:chapter start="6:22" title="New York Targets Illicit Inversion" />
  <psc:chapter start="7:48" title="Why THC Breathalyzers Miss The Point" />
  <psc:chapter start="11:21" title="Meet Cannabis Tax Attorney Nick Richards" />
  <psc:chapter start="13:10" title="What 280E Really Does" />
  <psc:chapter start="14:11" title="Rescheduling And The Meaning Test" />
  <psc:chapter start="16:30" title="Trulieve Refunds And Disclosed Positions" />
  <psc:chapter start="19:48" title="Lawsuits, Dismissals, Ultra Health Pending" />
  <psc:chapter start="23:44" title="Schedule III Timing And 2026 Retroactivity" />
  <psc:chapter start="26:08" title="Retrospective Relief Versus Retroactive" />
  <psc:chapter start="27:12" title="Hemp THC Ban Could Trigger 280E" />
  <psc:chapter start="29:48" title="Separate Entities And Why C Corps Matter" />
  <psc:chapter start="32:04" title="How Separate Is Separate In Practice" />
  <psc:chapter start="36:31" title="Cost Of Goods Sold And Section 471C" />
  <psc:chapter start="39:46" title="Year-End Planning For Mixed Product Businesses" />
  <psc:chapter start="41:18" title="Tax Opinions And Disclosure Thresholds" />
  <psc:chapter start="43:49" title="The Sackler Example And Government Discretion" />
  <psc:chapter start="46:35" title="Options To Settle Crushing Tax Debt" />
  <psc:chapter start="49:06" title="Seeds, New Agents, New Audit Questions" />
  <psc:chapter start="51:23" title="What The IRS Thinks About 280E" />
  <psc:chapter start="53:30" title="Final Advice Plus How To Support" />
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    <itunes:title>TWICL (9/25/26) - Florida&#39;s License Value Collapse, NY&#39;s Debt Crisis, &amp; Record Low Teen Cannabis Use</itunes:title>
    <title>TWICL (9/25/26) - Florida&#39;s License Value Collapse, NY&#39;s Debt Crisis, &amp; Record Low Teen Cannabis Use</title>
    <itunes:summary><![CDATA[Is the multi-million dollar Florida cannabis license dead? How is New York handling millions in unpaid retail debts? This week, the market is serving up harsh financial realities alongside some surprising data wins. AnnaRae brings her sharp operator's edge to This Week in Cannabis Live. Joining Jay Rosenthal, Jeremy Berke, and Marc Hauser, the crew dissects the most disruptive headlines impacting cannabis operators, retail dynamics, and state-level policy.   What You’ll Learn: Teen Use Hits R...]]></itunes:summary>
    <description><![CDATA[<p>Is the multi-million dollar Florida cannabis license dead? How is New York handling millions in unpaid retail debts? This week, the market is serving up harsh financial realities alongside some surprising data wins.</p><p>AnnaRae brings her sharp operator&apos;s edge to <em>This Week in Cannabis Live</em>. Joining Jay Rosenthal, Jeremy Berke, and Marc Hauser, the crew dissects the most disruptive headlines impacting cannabis operators, retail dynamics, and state-level policy.</p><p><br/></p><p><b>What You’ll Learn:</b></p><ul><li><b>Teen Use Hits Record Lows:</b> The latest CDC data proves that regulated, age-gated markets work, directly undercutting the narratives of anti-cannabis lobbying groups like SAM.</li><li><b>Florida’s License Reality Check:</b> 22 new licenses just dropped in a vertically integrated market dominated by four massive MSOs. We break down the brutal math of building supply chain infrastructure and why license valuations have plummeted from $50M to under $4M.</li><li><b>New York’s $3.9M Retail Debt Canary:</b> A leaked COD list reveals NY retailers owe millions to small brands and growers. We explore the supply-chain domino effect, predatory lending terms, and how this compares to California’s billion-dollar accounts receivable crisis.</li><li><b>The Metrc Silver Lining:</b> How mandatory track-and-trace compliance in New York is unexpectedly cleaning up messy product and brand data across the state.</li><li><b>Executive Action &amp; Policy:</b> A brief masterclass on what cannabis advocates can learn from top geopolitical leaders when it comes to lobbying the executive branch.</li></ul><p><br/></p><p><b>Why Tune In:</b> </p><p>For cannabis and hemp operators, entrepreneurs, and executives, headline noise can easily distract from operational reality. This episode cuts through the political spin to deliver the unvarnished truth about asset valuations, supply chain risk, and the actual capital required to survive in hyper-competitive markets. You will walk away with the data and strategic foresight needed to navigate regulatory hurdles, protect your margins, and position your brand for sustainable growth.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Is the multi-million dollar Florida cannabis license dead? How is New York handling millions in unpaid retail debts? This week, the market is serving up harsh financial realities alongside some surprising data wins.</p><p>AnnaRae brings her sharp operator&apos;s edge to <em>This Week in Cannabis Live</em>. Joining Jay Rosenthal, Jeremy Berke, and Marc Hauser, the crew dissects the most disruptive headlines impacting cannabis operators, retail dynamics, and state-level policy.</p><p><br/></p><p><b>What You’ll Learn:</b></p><ul><li><b>Teen Use Hits Record Lows:</b> The latest CDC data proves that regulated, age-gated markets work, directly undercutting the narratives of anti-cannabis lobbying groups like SAM.</li><li><b>Florida’s License Reality Check:</b> 22 new licenses just dropped in a vertically integrated market dominated by four massive MSOs. We break down the brutal math of building supply chain infrastructure and why license valuations have plummeted from $50M to under $4M.</li><li><b>New York’s $3.9M Retail Debt Canary:</b> A leaked COD list reveals NY retailers owe millions to small brands and growers. We explore the supply-chain domino effect, predatory lending terms, and how this compares to California’s billion-dollar accounts receivable crisis.</li><li><b>The Metrc Silver Lining:</b> How mandatory track-and-trace compliance in New York is unexpectedly cleaning up messy product and brand data across the state.</li><li><b>Executive Action &amp; Policy:</b> A brief masterclass on what cannabis advocates can learn from top geopolitical leaders when it comes to lobbying the executive branch.</li></ul><p><br/></p><p><b>Why Tune In:</b> </p><p>For cannabis and hemp operators, entrepreneurs, and executives, headline noise can easily distract from operational reality. This episode cuts through the political spin to deliver the unvarnished truth about asset valuations, supply chain risk, and the actual capital required to survive in hyper-competitive markets. You will walk away with the data and strategic foresight needed to navigate regulatory hurdles, protect your margins, and position your brand for sustainable growth.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Mon, 28 Sep 2026 08:00:00 -0700</pubDate>
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  <psc:chapter start="1:24" title="Teen Cannabis Use Hits Record Low" />
  <psc:chapter start="7:44" title="Florida Licenses And Falling Valuations" />
  <psc:chapter start="16:26" title="New York COD List And Unpaid Bills" />
  <psc:chapter start="22:11" title="Hard Money Lending And UCC Auction" />
  <psc:chapter start="24:12" title="Winners And Losers Roundup" />
  <psc:chapter start="28:30" title="Metrc Rollout And Cleaner Data" />
  <psc:chapter start="30:22" title="Promotions Events And Sign-Off" />
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    <itunes:title>#154 - Rescheduling, Global Politics, &amp; Executive Action w/ Jason Adelstone of Harris Sliwoski</itunes:title>
    <title>#154 - Rescheduling, Global Politics, &amp; Executive Action w/ Jason Adelstone of Harris Sliwoski</title>
    <itunes:summary><![CDATA[While the cannabis industry fixates on the slow drip of domestic legislation, the real momentum might be hiding in executive actions and international political shifts. Are you paying attention to the right signals, or just the loudest ones? In this episode, Ben Larson and AnnaRae Grabstein sit down with Jason Adelstone, attorney at Harris Sliwoski, to unpack the complex realities of international cannabis markets and US federal rescheduling. They break down how a global surge in right-leanin...]]></itunes:summary>
    <description><![CDATA[<p>While the cannabis industry fixates on the slow drip of domestic legislation, the real momentum might be hiding in executive actions and international political shifts. Are you paying attention to the right signals, or just the loudest ones?</p><p>In this episode, Ben Larson and AnnaRae Grabstein sit down with Jason Adelstone, attorney at Harris Sliwoski, to unpack the complex realities of international cannabis markets and US federal rescheduling. They break down how a global surge in right-leaning governments is impacting cross-border cannabis policy, decode the confusing dual-track Schedule III process, and explore why executive action might be the ultimate key to federal descheduling.</p><p><br/></p><p><b>What You’ll Learn</b></p><ul><li><b>Global Political Shifts:</b> How upcoming elections in massive markets like Brazil and political changes in Europe are dictating the future of international cannabis commerce.</li><li><b>Schedule III Demystified:</b> The critical differences between the DEA’s ALJ hearing to reschedule the term “marijuana” and the Attorney General’s executive order for medical cannabis.</li><li><b>Federal Realities:</b> Why DEA registration and interstate commerce won&apos;t happen overnight, and how operators should prepare for the operational hurdles ahead.</li><li><b>The Power of the Pen:</b> How <a href='https://projectfour2029.com/'>Project Four 2029</a> aims to leverage existing executive authority and international treaties to force cannabis reform without waiting on a gridlocked Congress.</li></ul><p><br/></p><p><b>Meet the Guest</b> </p><p>Jason Adelstone is an attorney at Harris Sliwoski tackling cannabis policy at the intersection of federal and international law. His practice spans corporate formation, market entry, and regulatory compliance, guiding operators through the nuances of US rescheduling and cross-border markets. Before law, Jason spent two decades in the restaurant industry, and he is now the co-founder of <a href='https://projectfour2029.com/'>Project Four 2029</a>, an initiative built on the premise that significant cannabis reform is more likely to arrive through executive action than traditional congressional lobbying.</p><p><br/></p><p><b>Why Tune In? </b></p><p>If you’re a cannabis or hemp operator trying to parse through the noise of Schedule III, 280E relief, or international expansion, this episode cuts through the hype to deliver the unvarnished legal truths and strategic foresight you need to survive and scale in a volatile landscape.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>While the cannabis industry fixates on the slow drip of domestic legislation, the real momentum might be hiding in executive actions and international political shifts. Are you paying attention to the right signals, or just the loudest ones?</p><p>In this episode, Ben Larson and AnnaRae Grabstein sit down with Jason Adelstone, attorney at Harris Sliwoski, to unpack the complex realities of international cannabis markets and US federal rescheduling. They break down how a global surge in right-leaning governments is impacting cross-border cannabis policy, decode the confusing dual-track Schedule III process, and explore why executive action might be the ultimate key to federal descheduling.</p><p><br/></p><p><b>What You’ll Learn</b></p><ul><li><b>Global Political Shifts:</b> How upcoming elections in massive markets like Brazil and political changes in Europe are dictating the future of international cannabis commerce.</li><li><b>Schedule III Demystified:</b> The critical differences between the DEA’s ALJ hearing to reschedule the term “marijuana” and the Attorney General’s executive order for medical cannabis.</li><li><b>Federal Realities:</b> Why DEA registration and interstate commerce won&apos;t happen overnight, and how operators should prepare for the operational hurdles ahead.</li><li><b>The Power of the Pen:</b> How <a href='https://projectfour2029.com/'>Project Four 2029</a> aims to leverage existing executive authority and international treaties to force cannabis reform without waiting on a gridlocked Congress.</li></ul><p><br/></p><p><b>Meet the Guest</b> </p><p>Jason Adelstone is an attorney at Harris Sliwoski tackling cannabis policy at the intersection of federal and international law. His practice spans corporate formation, market entry, and regulatory compliance, guiding operators through the nuances of US rescheduling and cross-border markets. Before law, Jason spent two decades in the restaurant industry, and he is now the co-founder of <a href='https://projectfour2029.com/'>Project Four 2029</a>, an initiative built on the premise that significant cannabis reform is more likely to arrive through executive action than traditional congressional lobbying.</p><p><br/></p><p><b>Why Tune In? </b></p><p>If you’re a cannabis or hemp operator trying to parse through the noise of Schedule III, 280E relief, or international expansion, this episode cuts through the hype to deliver the unvarnished legal truths and strategic foresight you need to survive and scale in a volatile landscape.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Wed, 23 Sep 2026 15:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Cold Open On Executive Action" />
  <psc:chapter start="0:45" title="Colorado Market Reset And Safe Harbor Hemp" />
  <psc:chapter start="4:57" title="Massachusetts Rules Rewrite Amid Repeal Vote" />
  <psc:chapter start="8:01" title="Florida New Licenses Under Forced Vertical Integration" />
  <psc:chapter start="12:24" title="Jason Attlestone And His Cannabis Law Lens" />
  <psc:chapter start="17:32" title="Politics As The Real Global Indicator" />
  <psc:chapter start="26:05" title="Brazil Election Stakes And Market Size" />
  <psc:chapter start="36:05" title="Europe Rollbacks Telehealth And Pilot Evidence" />
  <psc:chapter start="44:10" title="Schedule III Two Parallel Rescheduling Tracks" />
  <psc:chapter start="54:40" title="Medical Order Limits Quotas And No Interstate Yet" />
  <psc:chapter start="1:04:11" title="What Executive Orders Could Do Next" />
  <psc:chapter start="1:06:25" title="Closing Advice And How To Support" />
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    <itunes:duration>4137</itunes:duration>
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    <itunes:episode>154</itunes:episode>
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    <itunes:title>#153 - Breaking the Hemp Beverage Stigma with Chris Fontes of High Spirits Beverages</itunes:title>
    <title>#153 - Breaking the Hemp Beverage Stigma with Chris Fontes of High Spirits Beverages</title>
    <itunes:summary><![CDATA[Is the cannabis industry getting in its own way? With shifting legislation, political action committees playing both sides, and an impending supply chain crunch, the divide between hemp and marijuana has never been more contentious. In this episode, Ben Larson flies solo while AnnaRae is out, welcoming Chris Fontes, Founder and CEO of High Spirits Beverages and President at U.S. Hemp Authority. Chris brings his polite but blunt perspective to unpack the hypocrisy of cannabis political funding...]]></itunes:summary>
    <description><![CDATA[<p>Is the cannabis industry getting in its own way? With shifting legislation, political action committees playing both sides, and an impending supply chain crunch, the divide between hemp and marijuana has never been more contentious.</p><p>In this episode, Ben Larson flies solo while AnnaRae is out, welcoming Chris Fontes, Founder and CEO of High Spirits Beverages and President at U.S. Hemp Authority. Chris brings his polite but blunt perspective to unpack the hypocrisy of cannabis political funding, the strategic genius behind hemp-derived Delta-9 beverages, and why the current trade association infighting threatens the entire plant’s future. It’s a provocative deep dive into the policies, market dynamics, and tech shifts shaping the next era of mainstream access.</p><p><br/></p><p><b>What You’ll Learn:</b></p><ul><li><b>The Dispensary Alternative</b>: Why mainstream retail and hemp-derived beverages are doing more to normalize cannabis for non-stoners than traditional dispensary models.</li><li><b>Policy Hypocrisy Unpacked</b>: A candid look at the political maneuvering, PAC funding, and ideological infighting between marijuana and hemp operators.</li><li><b>2027 Supply Chain Realities</b>: Why impending legislative &quot;extinction events&quot; and historically low hemp planting could severely choke the global cannabinoid supply chain next year.</li><li><b>The AI Arms Race</b>: Why cannabis operators must pay attention to artificial intelligence and how the push for tech control mirrors regulatory battles over the plant.</li></ul><p><br/></p><p><b>Meet the Guest: </b></p><p>Chris Fontes is the Founder and CEO of High Spirits Beverages and Trojan Horse Cannabis, and a pioneering leader who brought hemp-derived Delta-9 THC to the national market. With a deep background as a technology entrepreneur, Chris previously created the Hemp Exchange and Project Hemp Flower. A committed activist and pragmatic voice in drug policy, he has served as the president of the US Hemp Authority and as a board member of the US Hemp Roundtable, continually consulting lawmakers, regulators, and brands to fight for the freedom of the plant.</p><p><b>Why Tune In?</b> </p><p>If you want the unfiltered truth about where the hemp and marijuana markets are colliding, this episode cuts through the trade association noise. Tune in to arm yourself with the pragmatic insights needed to navigate looming regulatory shifts and position your beverage or cannabis brand for survival in a volatile landscape.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Is the cannabis industry getting in its own way? With shifting legislation, political action committees playing both sides, and an impending supply chain crunch, the divide between hemp and marijuana has never been more contentious.</p><p>In this episode, Ben Larson flies solo while AnnaRae is out, welcoming Chris Fontes, Founder and CEO of High Spirits Beverages and President at U.S. Hemp Authority. Chris brings his polite but blunt perspective to unpack the hypocrisy of cannabis political funding, the strategic genius behind hemp-derived Delta-9 beverages, and why the current trade association infighting threatens the entire plant’s future. It’s a provocative deep dive into the policies, market dynamics, and tech shifts shaping the next era of mainstream access.</p><p><br/></p><p><b>What You’ll Learn:</b></p><ul><li><b>The Dispensary Alternative</b>: Why mainstream retail and hemp-derived beverages are doing more to normalize cannabis for non-stoners than traditional dispensary models.</li><li><b>Policy Hypocrisy Unpacked</b>: A candid look at the political maneuvering, PAC funding, and ideological infighting between marijuana and hemp operators.</li><li><b>2027 Supply Chain Realities</b>: Why impending legislative &quot;extinction events&quot; and historically low hemp planting could severely choke the global cannabinoid supply chain next year.</li><li><b>The AI Arms Race</b>: Why cannabis operators must pay attention to artificial intelligence and how the push for tech control mirrors regulatory battles over the plant.</li></ul><p><br/></p><p><b>Meet the Guest: </b></p><p>Chris Fontes is the Founder and CEO of High Spirits Beverages and Trojan Horse Cannabis, and a pioneering leader who brought hemp-derived Delta-9 THC to the national market. With a deep background as a technology entrepreneur, Chris previously created the Hemp Exchange and Project Hemp Flower. A committed activist and pragmatic voice in drug policy, he has served as the president of the US Hemp Authority and as a board member of the US Hemp Roundtable, continually consulting lawmakers, regulators, and brands to fight for the freedom of the plant.</p><p><b>Why Tune In?</b> </p><p>If you want the unfiltered truth about where the hemp and marijuana markets are colliding, this episode cuts through the trade association noise. Tune in to arm yourself with the pragmatic insights needed to navigate looming regulatory shifts and position your beverage or cannabis brand for survival in a volatile landscape.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Thu, 17 Sep 2026 20:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome And Blunt Takes" />
  <psc:chapter start="2:19" title="Cannabis Money Funds Anti-Reform" />
  <psc:chapter start="7:25" title="Cannabis Roundtable Vs Hemp THC" />
  <psc:chapter start="11:46" title="AI Panic And Market Control" />
  <psc:chapter start="17:00" title="Meet Chris Fontes High Spirits" />
  <psc:chapter start="19:08" title="First Impressions And LinkedIn Sparring" />
  <psc:chapter start="22:35" title="Farm Bill Loophole Delta 8 To Delta 9" />
  <psc:chapter start="33:20" title="Why THC Drinks Win New Users" />
  <psc:chapter start="38:24" title="Dispensaries Access And Gas Station Weed" />
  <psc:chapter start="45:01" title="Caps Ratios And Survival Strategy" />
  <psc:chapter start="56:27" title="Burnout Factions And 2027 Planning" />
  <psc:chapter start="1:12:40" title="AI Warning And Closing CTAs" />
</psc:chapters>
    <itunes:duration>4492</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>153</itunes:episode>
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    <itunes:explicit>true</itunes:explicit>
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  <item>
    <itunes:title>TWICL (9/11/26) -  Rescheduling Survives Its First Court Test &amp; VA Drops a $10M Bomb</itunes:title>
    <title>TWICL (9/11/26) -  Rescheduling Survives Its First Court Test &amp; VA Drops a $10M Bomb</title>
    <itunes:summary><![CDATA[Is a cannabis contract truly enforceable in federal court? The 6th Circuit Court of Appeals just delivered a ruling that sent shockwaves through the industry—and sent operators rushing to review their legal agreements. In this episode of This Week in Cannabis Live, High Spirits hosts Ben Larson and AnnaRae Grabstein join Jeremy Berke and Jay Rosenthal of Cultivated and Marc Hauser of Cannabis Musings to break down the massive legal precedents, regulatory hurdles, and market shifts altering th...]]></itunes:summary>
    <description><![CDATA[<p>Is a cannabis contract truly enforceable in federal court? The 6th Circuit Court of Appeals just delivered a ruling that sent shockwaves through the industry—and sent operators rushing to review their legal agreements.</p><p>In this episode of <em>This Week in Cannabis Live</em>, High Spirits hosts <b>Ben Larson</b> and <b>AnnaRae Grabstein</b> join Jeremy Berke and Jay Rosenthal of Cultivated and Marc Hauser of Cannabis Musings to break down the massive legal precedents, regulatory hurdles, and market shifts altering the cannabis landscape.</p><p>From Curaleaf’s contentious federal court win and the DC Circuit’s latest move on rescheduling to Virginia’s proposed $10M conversion fee for medical operators, the crew unpacks what these developments mean for creditworthiness, retail strategy, and long-term business survival.</p><p><b>What You’ll Learn:</b></p><ul><li><b>The 6th Circuit Bombshell:</b> Why federal courts rejected contract enforcement under federal illegality—and why operators must rethink jurisdiction clauses and state court strategies.</li><li><b>Rescheduling Reality Check:</b> What the DC Circuit’s decision to deny a temporary stay signals for the ongoing medical rescheduling timeline.</li><li><b>Virginia’s $10M Adult-Use Blueprint:</b> The business case behind the high conversion fee, the proposal for 350 retail licenses, and how store density impacts dispensary survival.</li><li><b>Credit &amp; Payment Terms in Cannabis:</b> How federal illegality continues to disrupt supply chain payments, credit ratings, and banking options.</li><li><b>Winners &amp; Losers of the Week:</b> Quick takes on Metrc tag subsidies in New York, major arbitration awards, and tax revenue vs. mainstream credit card processing.</li></ul><p><b>Why Tune In:</b></p><p>Navigating the legal gray areas of cannabis requires more than just keeping up with news—it requires understanding the downstream commercial impacts. Tune in to get sharp, unfiltered analysis from industry insiders so you can protect your contracts, plan your expansion strategy, and navigate shifting state regulations with confidence.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Is a cannabis contract truly enforceable in federal court? The 6th Circuit Court of Appeals just delivered a ruling that sent shockwaves through the industry—and sent operators rushing to review their legal agreements.</p><p>In this episode of <em>This Week in Cannabis Live</em>, High Spirits hosts <b>Ben Larson</b> and <b>AnnaRae Grabstein</b> join Jeremy Berke and Jay Rosenthal of Cultivated and Marc Hauser of Cannabis Musings to break down the massive legal precedents, regulatory hurdles, and market shifts altering the cannabis landscape.</p><p>From Curaleaf’s contentious federal court win and the DC Circuit’s latest move on rescheduling to Virginia’s proposed $10M conversion fee for medical operators, the crew unpacks what these developments mean for creditworthiness, retail strategy, and long-term business survival.</p><p><b>What You’ll Learn:</b></p><ul><li><b>The 6th Circuit Bombshell:</b> Why federal courts rejected contract enforcement under federal illegality—and why operators must rethink jurisdiction clauses and state court strategies.</li><li><b>Rescheduling Reality Check:</b> What the DC Circuit’s decision to deny a temporary stay signals for the ongoing medical rescheduling timeline.</li><li><b>Virginia’s $10M Adult-Use Blueprint:</b> The business case behind the high conversion fee, the proposal for 350 retail licenses, and how store density impacts dispensary survival.</li><li><b>Credit &amp; Payment Terms in Cannabis:</b> How federal illegality continues to disrupt supply chain payments, credit ratings, and banking options.</li><li><b>Winners &amp; Losers of the Week:</b> Quick takes on Metrc tag subsidies in New York, major arbitration awards, and tax revenue vs. mainstream credit card processing.</li></ul><p><b>Why Tune In:</b></p><p>Navigating the legal gray areas of cannabis requires more than just keeping up with news—it requires understanding the downstream commercial impacts. Tune in to get sharp, unfiltered analysis from industry insiders so you can protect your contracts, plan your expansion strategy, and navigate shifting state regulations with confidence.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/19803764-twicl-9-11-26-rescheduling-survives-its-first-court-test-va-drops-a-10m-bomb.mp3" length="22375396" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Mon, 14 Sep 2026 10:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Welcome And A Big Legal Week" />
  <psc:chapter start="1:05" title="Sixth Circuit Shakes Cannabis Contracts" />
  <psc:chapter start="6:42" title="Trust, Credit, And Paying Your Bills" />
  <psc:chapter start="10:06" title="Rescheduling Case And Court Signals" />
  <psc:chapter start="14:24" title="Virginia Draft Rules And Conversion Fee" />
  <psc:chapter start="19:55" title="Dispensary Density And Licensing Fairness" />
  <psc:chapter start="23:04" title="Winners, Losers, And Market Oddities" />
  <psc:chapter start="30:26" title="Final Thoughts And Next Week" />
</psc:chapters>
    <itunes:duration>1861</itunes:duration>
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    <itunes:title>#152 -  Bootstrapping to $100M in California Cannabis with Big Oil Co.’s John LaFata</itunes:title>
    <title>#152 -  Bootstrapping to $100M in California Cannabis with Big Oil Co.’s John LaFata</title>
    <itunes:summary><![CDATA[While most operators treat California as an impossible market, Big Oil Co. is scaling past $26M in revenue and setting its sights on $100M—completely bootstrapped. In this episode of High Spirits, hosts Ben Larson and AnnaRae Grabstein sit down with John LaFata, CEO and co-founder of Big Oil Co. (parent company of Bear Labs). John pulls back the curtain on processing 16,000+ pounds of biomass monthly, navigating customer concentration risks, and building an operational fortress in the world’s...]]></itunes:summary>
    <description><![CDATA[<p>While most operators treat California as an impossible market, <b>Big Oil Co.</b> is scaling past $26M in revenue and setting its sights on $100M—completely bootstrapped.</p><p>In this episode of <em>High Spirits</em>, hosts Ben Larson and AnnaRae Grabstein sit down with <b>John LaFata</b>, CEO and co-founder of <b>Big Oil Co.</b> (parent company of Bear Labs). John pulls back the curtain on processing 16,000+ pounds of biomass monthly, navigating customer concentration risks, and building an operational fortress in the world’s most competitive cannabis market. He also shares a contrarian operator’s view on why federal Schedule III and the repeal of 280E could trigger unforeseen challenges for independent producers.</p><p><b>What You’ll Learn</b></p><ul><li><b>The &quot;No Deal&quot; Strategy:</b> How strict 50% target margins and saying &quot;no&quot; to small or unprofitable contracts keeps a bootstrapped business thriving.</li><li><b>Extraction &amp; Co-Packing at Scale:</b> The operational realities of running hydrocarbon and solventless extraction while processing up to 1 million white-label units monthly.</li><li><b>The Dark Side of 280E Repeal:</b> Why a Schedule III shift might reopen the floodgates for deep-pocketed capital willing to sustain long-term losses to grab market share.</li><li><b>Transitioning from Micromanager to CEO:</b> How empowering key leaders and leaning on dedicated HR helped John step back from daily firefighting to focus on long-term strategy.</li></ul><p><b>Meet the Guest</b> </p><p>John LaFata is an entrepreneur and cannabis industry veteran with nearly two decades of experience dating back to California&apos;s Prop 215 era. He is the founder and CEO of Big Oil Company, a premier California cannabis manufacturing, extraction, and distribution firm known for its Bear Labs brand and extensive white-label B2B partnerships. Drawing on a background in finance, John brings rigorous operational discipline, margin focus, and supply chain consistency to large-scale hydrocarbon and solventless extraction.</p><p><b>Why Tune In?</b> </p><p>If you want a raw, fluff-free look at how a legacy-rooted operator builds a multi-million-dollar B2B and retail engine without taking on predatory capital, this conversation is essential listening.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>While most operators treat California as an impossible market, <b>Big Oil Co.</b> is scaling past $26M in revenue and setting its sights on $100M—completely bootstrapped.</p><p>In this episode of <em>High Spirits</em>, hosts Ben Larson and AnnaRae Grabstein sit down with <b>John LaFata</b>, CEO and co-founder of <b>Big Oil Co.</b> (parent company of Bear Labs). John pulls back the curtain on processing 16,000+ pounds of biomass monthly, navigating customer concentration risks, and building an operational fortress in the world’s most competitive cannabis market. He also shares a contrarian operator’s view on why federal Schedule III and the repeal of 280E could trigger unforeseen challenges for independent producers.</p><p><b>What You’ll Learn</b></p><ul><li><b>The &quot;No Deal&quot; Strategy:</b> How strict 50% target margins and saying &quot;no&quot; to small or unprofitable contracts keeps a bootstrapped business thriving.</li><li><b>Extraction &amp; Co-Packing at Scale:</b> The operational realities of running hydrocarbon and solventless extraction while processing up to 1 million white-label units monthly.</li><li><b>The Dark Side of 280E Repeal:</b> Why a Schedule III shift might reopen the floodgates for deep-pocketed capital willing to sustain long-term losses to grab market share.</li><li><b>Transitioning from Micromanager to CEO:</b> How empowering key leaders and leaning on dedicated HR helped John step back from daily firefighting to focus on long-term strategy.</li></ul><p><b>Meet the Guest</b> </p><p>John LaFata is an entrepreneur and cannabis industry veteran with nearly two decades of experience dating back to California&apos;s Prop 215 era. He is the founder and CEO of Big Oil Company, a premier California cannabis manufacturing, extraction, and distribution firm known for its Bear Labs brand and extensive white-label B2B partnerships. Drawing on a background in finance, John brings rigorous operational discipline, margin focus, and supply chain consistency to large-scale hydrocarbon and solventless extraction.</p><p><b>Why Tune In?</b> </p><p>If you want a raw, fluff-free look at how a legacy-rooted operator builds a multi-million-dollar B2B and retail engine without taking on predatory capital, this conversation is essential listening.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Wed, 09 Sep 2026 13:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Cold Open On Saying No" />
  <psc:chapter start="0:42" title="Welcome And Labor Day Catch-Up" />
  <psc:chapter start="1:31" title="A Sophisticated Gmail And Crypto Scam" />
  <psc:chapter start="3:54" title="Bike Park Chaos And An ER Run" />
  <psc:chapter start="5:24" title="Hemp THC Delay And The Countdown" />
  <psc:chapter start="7:55" title="Schedule III And Interstate Commerce Risk" />
  <psc:chapter start="10:24" title="Meet Big Oil Company And The Scale" />
  <psc:chapter start="13:46" title="Winning In California Through Operations" />
  <psc:chapter start="16:43" title="The Road To One Hundred Million" />
  <psc:chapter start="20:21" title="How The Business Lines Evolved" />
  <psc:chapter start="25:38" title="Customer Concentration And Contract Reality" />
  <psc:chapter start="32:11" title="The Discipline Of Saying No" />
  <psc:chapter start="37:26" title="Customer Truths And Retail Gatekeepers" />
  <psc:chapter start="43:50" title="Schedule III Worries And State Plans" />
  <psc:chapter start="49:59" title="Why 280E Ending Could Get Brutal" />
  <psc:chapter start="56:03" title="Leadership Growth And Letting Go" />
  <psc:chapter start="1:00:50" title="Last Call Plus Closing And Event Tease" />
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    <itunes:duration>3865</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>152</itunes:episode>
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    <itunes:title>TWICL (9/4/26) -  Hemp Gets a One-Month Lifeline, M&amp;A Power Plays &amp; Michigan’s Tax Reality</itunes:title>
    <title>TWICL (9/4/26) -  Hemp Gets a One-Month Lifeline, M&amp;A Power Plays &amp; Michigan’s Tax Reality</title>
    <itunes:summary><![CDATA[The cannabis and hemp industries are navigating a pivotal crossroads where federal timelines, policy battles, and high-stakes corporate maneuvering collide. In this episode of This Week in Cannabis Live, host Jay Rosenthal (Cultivated), Ben Larson (High Spirits) and Marc Hauser (Cannabis Musings) unpack a week packed with major regulatory and commercial shifts. The crew breaks down what the short-term CR extension means for hemp operators, how MSO strategies are evolving around public M&amp;A...]]></itunes:summary>
    <description><![CDATA[<p>The cannabis and hemp industries are navigating a pivotal crossroads where federal timelines, policy battles, and high-stakes corporate maneuvering collide.</p><p>In this episode of <em>This Week in Cannabis Live</em>, host <b>Jay Rosenthal </b>(<em>Cultivated</em>), <b>Ben Larson</b> (<em>High Spirits</em>) and <b>Marc Hauser</b> (<em>Cannabis Musings</em>) unpack a week packed with major regulatory and commercial shifts. The crew breaks down what the short-term CR extension means for hemp operators, how MSO strategies are evolving around public M&amp;A, and the harsh lessons coming out of state-level tax policy.</p><p><b>What You’ll Learn:</b></p><ul><li><b>The Federal Hemp Lifeline:</b> What the 30-day CR extension actually means for hemp beverages and operators, and why the real policy battle lies in the upcoming December funding deadline.</li><li><b>Capital, M&amp;A &amp; Optionality:</b> Insights from Verano’s leadership on footprint reinvestment, share repurchases, and why preserving optionality remains the ultimate survival strategy while waiting for federal clarity.</li><li><b>Curaleaf vs. Aurora Takeover Drama:</b> A front-row look at the rare, public hostile takeover attempt playing out in real-time—and what it signals for the future of cannabis consolidation.</li><li><b>The Diminishing Returns of High Taxes:</b> Why Michigan’s tax hike to 24% severely missed revenue projections, offering a stark reminder to state legislators about tax elasticity.</li></ul><p><b>Why Tune In:</b></p><p>Navigating federal regulatory uncertainty while managing capital requires real-time insights from industry experts who understand both policy mechanics and balance sheets. Tune in to get a clear breakdown of where the market is moving, how operators are positioning themselves for the end of the year, and what these legislative delays mean for your business strategy heading into Q4.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The cannabis and hemp industries are navigating a pivotal crossroads where federal timelines, policy battles, and high-stakes corporate maneuvering collide.</p><p>In this episode of <em>This Week in Cannabis Live</em>, host <b>Jay Rosenthal </b>(<em>Cultivated</em>), <b>Ben Larson</b> (<em>High Spirits</em>) and <b>Marc Hauser</b> (<em>Cannabis Musings</em>) unpack a week packed with major regulatory and commercial shifts. The crew breaks down what the short-term CR extension means for hemp operators, how MSO strategies are evolving around public M&amp;A, and the harsh lessons coming out of state-level tax policy.</p><p><b>What You’ll Learn:</b></p><ul><li><b>The Federal Hemp Lifeline:</b> What the 30-day CR extension actually means for hemp beverages and operators, and why the real policy battle lies in the upcoming December funding deadline.</li><li><b>Capital, M&amp;A &amp; Optionality:</b> Insights from Verano’s leadership on footprint reinvestment, share repurchases, and why preserving optionality remains the ultimate survival strategy while waiting for federal clarity.</li><li><b>Curaleaf vs. Aurora Takeover Drama:</b> A front-row look at the rare, public hostile takeover attempt playing out in real-time—and what it signals for the future of cannabis consolidation.</li><li><b>The Diminishing Returns of High Taxes:</b> Why Michigan’s tax hike to 24% severely missed revenue projections, offering a stark reminder to state legislators about tax elasticity.</li></ul><p><b>Why Tune In:</b></p><p>Navigating federal regulatory uncertainty while managing capital requires real-time insights from industry experts who understand both policy mechanics and balance sheets. Tune in to get a clear breakdown of where the market is moving, how operators are positioning themselves for the end of the year, and what these legislative delays mean for your business strategy heading into Q4.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Tue, 08 Sep 2026 06:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Loud Music And Labor Day Banter" />
  <psc:chapter start="2:44" title="Hemp Reprieve And DC Deadlines" />
  <psc:chapter start="14:04" title="Rescheduling Watch And Fall Forecasts" />
  <psc:chapter start="15:52" title="Consolidation Bets And Deal Drama" />
  <psc:chapter start="22:17" title="Winners, Losers, And Popcorn" />
  <psc:chapter start="25:49" title="Tax Hikes And Diminishing Returns" />
  <psc:chapter start="27:36" title="Long Weekend Wrap And Sign Off" />
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    <itunes:title>#151 - Cannabis Business News Roundup w/ Ben &amp; AnnaRae: De-cluttering, DEA &amp; PPP</itunes:title>
    <title>#151 - Cannabis Business News Roundup w/ Ben &amp; AnnaRae: De-cluttering, DEA &amp; PPP</title>
    <itunes:summary><![CDATA[As business leaders settle back into fall routines, the cannabis industry is undergoing its own massive season of spring cleaning, federal audits, and regulatory reckoning. In this episode of High Spirits, hosts Ben Larson and AnnaRae Grabstein dive into the latest headlines shaping the cannabis and hemp landscapes. From Glasshouse's historic NYSE listing to the DEA's bizarre new operator questionnaires, they break down what recent policy moves mean for operators on the ground. Plus, they exa...]]></itunes:summary>
    <description><![CDATA[<p>As business leaders settle back into fall routines, the cannabis industry is undergoing its own massive season of spring cleaning, federal audits, and regulatory reckoning.</p><p>In this episode of High Spirits, hosts Ben Larson and AnnaRae Grabstein dive into the latest headlines shaping the cannabis and hemp landscapes. From Glasshouse&apos;s historic NYSE listing to the DEA&apos;s bizarre new operator questionnaires, they break down what recent policy moves mean for operators on the ground. Plus, they examine the real-world fallout of tax hikes in Michigan and the high-stakes lobbying battle surrounding the federal continuing resolution and hemp regulations.</p><p><br/><b>What You’ll Learn</b></p><ul><li>Why Glasshouse’s NYSE listing marks a major milestone for cannabis legitimization.</li><li>What the DEA’s new 26-question operator audit signals about federal intentions and interstate commerce.</li><li>How predatory AI whistleblower lawsuits are forcing cannabis software companies to repay PPP loans.</li><li>The unintended economic consequences of state tax hikes on retail markets like Michigan.</li></ul><p><b><br/>Why Tune In? </b></p><p>Get clear, expert commentary on the shift in federal oversight, tax policy, and federal funding fights so you can navigate the dynamic road ahead for your business.<br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>As business leaders settle back into fall routines, the cannabis industry is undergoing its own massive season of spring cleaning, federal audits, and regulatory reckoning.</p><p>In this episode of High Spirits, hosts Ben Larson and AnnaRae Grabstein dive into the latest headlines shaping the cannabis and hemp landscapes. From Glasshouse&apos;s historic NYSE listing to the DEA&apos;s bizarre new operator questionnaires, they break down what recent policy moves mean for operators on the ground. Plus, they examine the real-world fallout of tax hikes in Michigan and the high-stakes lobbying battle surrounding the federal continuing resolution and hemp regulations.</p><p><br/><b>What You’ll Learn</b></p><ul><li>Why Glasshouse’s NYSE listing marks a major milestone for cannabis legitimization.</li><li>What the DEA’s new 26-question operator audit signals about federal intentions and interstate commerce.</li><li>How predatory AI whistleblower lawsuits are forcing cannabis software companies to repay PPP loans.</li><li>The unintended economic consequences of state tax hikes on retail markets like Michigan.</li></ul><p><b><br/>Why Tune In? </b></p><p>Get clear, expert commentary on the shift in federal oversight, tax policy, and federal funding fights so you can navigate the dynamic road ahead for your business.<br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Tue, 01 Sep 2026 17:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Cold Open On The Continuing Resolution" />
  <psc:chapter start="0:45" title="Back To School And Back To News" />
  <psc:chapter start="2:59" title="Closet Cleaning As Leadership Mirror" />
  <psc:chapter start="5:39" title="Cluttered Systems Versus Clear SOPs" />
  <psc:chapter start="9:19" title="Annual Reflection For Leaders Under Stress" />
  <psc:chapter start="13:40" title="Glasshouse Hits The New York Stock Exchange" />
  <psc:chapter start="15:54" title="DEA Rescheduling Questions And Interstate Commerce" />
  <psc:chapter start="21:21" title="PPP Loan Clawbacks And AI Whistleblowers" />
  <psc:chapter start="28:44" title="Michigan Cannabis Taxes And Store Closures" />
  <psc:chapter start="34:43" title="Hemp Ban Extension Fight In Congress" />
  <psc:chapter start="43:37" title="Thank Yous And How To Support" />
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    <itunes:duration>2711</itunes:duration>
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    <itunes:title>TWICL (8/28/26) - 2,500 Pages of Rescheduling Testimony, $CURA vs. $ACB, and New York&#39;s High Art</itunes:title>
    <title>TWICL (8/28/26) - 2,500 Pages of Rescheduling Testimony, $CURA vs. $ACB, and New York&#39;s High Art</title>
    <itunes:summary><![CDATA[Is the DEA's surgical strategy at the rescheduling hearing setting the stage for Schedule III? On this edition of This Week in Cannabis Live, the gang unpacks the massive 2,500-page rescheduling transcript, the ongoing corporate proxy battle between Curaleaf ($CURA) and Aurora ($ACB), and how mainstream anti-cannabis PR is shaping public opinion. Plus, the crew sits down with special guest Rachel Bell, Curator of High Art at Gotham, to discuss her recent profile in The New Yorker, how to...]]></itunes:summary>
    <description><![CDATA[<p>Is the DEA&apos;s surgical strategy at the rescheduling hearing setting the stage for Schedule III? On this edition of <em>This Week in Cannabis Live</em>, the gang unpacks the massive 2,500-page rescheduling transcript, the ongoing corporate proxy battle between Curaleaf ($CURA) and Aurora ($ACB), and how mainstream anti-cannabis PR is shaping public opinion.</p><p>Plus, the crew sits down with special guest <b>Rachel Bell</b>, Curator of High Art at Gotham, to discuss her recent profile in <em>The New Yorker</em>, how to build viral, narrative-driven content within strict state marketing restrictions, and driving foot traffic without showing a single gram of flower on Instagram.</p><p><b>What You’ll Learn:</b></p><ul><li><b>Behind the 2,500-Page Transcript:</b> How the DEA lawyers narrowly tailored their arguments for Schedule III and where the opposition’s medical testimony hit home.</li><li><b>PR Strategy vs. Public Opinion:</b> Why anti-cannabis reform groups are winning mainstream media headlines while the industry stays hyper-focused on balance sheets.</li><li><b>The $CURA vs.$ACB Hostile Push:</b> Inside Curaleaf&apos;s potential &quot;bear hug&quot; offer for Aurora Cannabis and what international consolidation signals for M&amp;A.</li><li><b>Creative Marketing Under Restrictions:</b> How Gotham’s Rachel Bell leverages lifestyle storytelling to drive real retail foot traffic and brand awareness.</li></ul><p><b>Why Tune In:</b></p><p>As policy decisions and market consolidation reshape the cannabis landscape, staying ahead requires understanding both the legal maneuvers in D.C. and the cultural shifts on the ground. Tune in to get sharp, unfiltered analysis on where the industry is heading and how operators can adapt their strategy right now.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Is the DEA&apos;s surgical strategy at the rescheduling hearing setting the stage for Schedule III? On this edition of <em>This Week in Cannabis Live</em>, the gang unpacks the massive 2,500-page rescheduling transcript, the ongoing corporate proxy battle between Curaleaf ($CURA) and Aurora ($ACB), and how mainstream anti-cannabis PR is shaping public opinion.</p><p>Plus, the crew sits down with special guest <b>Rachel Bell</b>, Curator of High Art at Gotham, to discuss her recent profile in <em>The New Yorker</em>, how to build viral, narrative-driven content within strict state marketing restrictions, and driving foot traffic without showing a single gram of flower on Instagram.</p><p><b>What You’ll Learn:</b></p><ul><li><b>Behind the 2,500-Page Transcript:</b> How the DEA lawyers narrowly tailored their arguments for Schedule III and where the opposition’s medical testimony hit home.</li><li><b>PR Strategy vs. Public Opinion:</b> Why anti-cannabis reform groups are winning mainstream media headlines while the industry stays hyper-focused on balance sheets.</li><li><b>The $CURA vs.$ACB Hostile Push:</b> Inside Curaleaf&apos;s potential &quot;bear hug&quot; offer for Aurora Cannabis and what international consolidation signals for M&amp;A.</li><li><b>Creative Marketing Under Restrictions:</b> How Gotham’s Rachel Bell leverages lifestyle storytelling to drive real retail foot traffic and brand awareness.</li></ul><p><b>Why Tune In:</b></p><p>As policy decisions and market consolidation reshape the cannabis landscape, staying ahead requires understanding both the legal maneuvers in D.C. and the cultural shifts on the ground. Tune in to get sharp, unfiltered analysis on where the industry is heading and how operators can adapt their strategy right now.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Mon, 31 Aug 2026 16:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Welcome From Canada" />
  <psc:chapter start="0:42" title="Rachel Bell And The New Yorker" />
  <psc:chapter start="4:58" title="Building I’m High At Gotham" />
  <psc:chapter start="7:50" title="What Converts Views Into Foot Traffic" />
  <psc:chapter start="13:38" title="DEA Rescheduling Hearing Key Moments" />
  <psc:chapter start="18:15" title="The Media War Around Cannabis Reform" />
  <psc:chapter start="23:13" title="Curaleaf’s Bid For Aurora" />
  <psc:chapter start="27:01" title="Winners And Losers Of The Week" />
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    <itunes:duration>1911</itunes:duration>
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    <itunes:title>#150 - Cannabis Investing Realities with Tiby Erdely of Key Investment Partners</itunes:title>
    <title>#150 - Cannabis Investing Realities with Tiby Erdely of Key Investment Partners</title>
    <itunes:summary><![CDATA[As capital markets reset and the hype cools, the cannabis industry isn’t collapsing—it’s maturing. So, what does it take to deploy institutional capital and build a resilient business in today’s environment?   About This Episode   In this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein sit down with Tiby Erdely, Founding Partner at Key Investment Partners. Drawing from his institutional private equity background at Goldman Sachs and Partners Group, Tiby breaks down how Key h...]]></itunes:summary>
    <description><![CDATA[<p>As capital markets reset and the hype cools, the cannabis industry isn’t collapsing—it’s maturing. So, what does it take to deploy institutional capital and build a resilient business in today’s environment?</p><p><br/></p><p><b>About This Episode<br/></b><br/></p><p>In this episode of <em>High Spirits</em>, hosts Ben Larson &amp; AnnaRae Grabstein sit down with <b>Tiby Erdely, Founding Partner at </b><a href='https://keyinvestmentpartners.com/'><b>Key Investment Partners</b></a>. Drawing from his institutional private equity background at Goldman Sachs and Partners Group, Tiby breaks down how Key has deployed tens of millions into cannabis and why he believes the industry is still only in the &quot;bottom of the first inning.&quot; The trio dives into market cycles, red flags in founder diligence, hostiles takeovers, and why a strict &quot;no assholes policy&quot; is vital for long-term venture success.</p><p><br/></p><p><b>What You’ll Learn</b><br/><br/></p><ul><li><b>The Valuation Bubble &amp; Reset:</b> Why the 2022–2023 venture capital exit happened and how to spot real value among distressed assets.</li><li><b>Mastering Investor Diligence:</b> What private equity firms look for in management teams and how to survive a 4-month vetting process.</li><li><b>Navigating Market Uncertainty:</b> How federal delays, intoxicating hemp bans, and state-by-state regulatory dynamics shape investment strategy.</li><li><b>Expanding Beyond Cannabis: </b>How institutional investment frameworks apply to adjacent frontier technologies like quantum, aerospace, and energy.</li></ul><p><br/></p><p><b>Meet the Guest</b><br/><br/></p><p>Tiby Erdely is a Founding Partner at Key Investment Partners, a Denver-based private equity firm co-founded in 2018. Over the past eight years, Key has deployed between $80M and $100M across more than a dozen plant-touching and ancillary cannabis companies. Before entering the cannabis sector, Tibi honed his fundamental equity and private market experience at Goldman Sachs and Partners Group.</p><p><br/></p><p><b>Why Tune In?</b><br/><br/></p><p>Whether you’re an operator trying to raise capital, an investor navigating regulatory shifts, or an executive planning your next strategic move, this candid conversation provides an unvarnished insider look at what institutional financiers are actually seeing—and backing—on the ground.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>As capital markets reset and the hype cools, the cannabis industry isn’t collapsing—it’s maturing. So, what does it take to deploy institutional capital and build a resilient business in today’s environment?</p><p><br/></p><p><b>About This Episode<br/></b><br/></p><p>In this episode of <em>High Spirits</em>, hosts Ben Larson &amp; AnnaRae Grabstein sit down with <b>Tiby Erdely, Founding Partner at </b><a href='https://keyinvestmentpartners.com/'><b>Key Investment Partners</b></a>. Drawing from his institutional private equity background at Goldman Sachs and Partners Group, Tiby breaks down how Key has deployed tens of millions into cannabis and why he believes the industry is still only in the &quot;bottom of the first inning.&quot; The trio dives into market cycles, red flags in founder diligence, hostiles takeovers, and why a strict &quot;no assholes policy&quot; is vital for long-term venture success.</p><p><br/></p><p><b>What You’ll Learn</b><br/><br/></p><ul><li><b>The Valuation Bubble &amp; Reset:</b> Why the 2022–2023 venture capital exit happened and how to spot real value among distressed assets.</li><li><b>Mastering Investor Diligence:</b> What private equity firms look for in management teams and how to survive a 4-month vetting process.</li><li><b>Navigating Market Uncertainty:</b> How federal delays, intoxicating hemp bans, and state-by-state regulatory dynamics shape investment strategy.</li><li><b>Expanding Beyond Cannabis: </b>How institutional investment frameworks apply to adjacent frontier technologies like quantum, aerospace, and energy.</li></ul><p><br/></p><p><b>Meet the Guest</b><br/><br/></p><p>Tiby Erdely is a Founding Partner at Key Investment Partners, a Denver-based private equity firm co-founded in 2018. Over the past eight years, Key has deployed between $80M and $100M across more than a dozen plant-touching and ancillary cannabis companies. Before entering the cannabis sector, Tibi honed his fundamental equity and private market experience at Goldman Sachs and Partners Group.</p><p><br/></p><p><b>Why Tune In?</b><br/><br/></p><p>Whether you’re an operator trying to raise capital, an investor navigating regulatory shifts, or an executive planning your next strategic move, this candid conversation provides an unvarnished insider look at what institutional financiers are actually seeing—and backing—on the ground.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Wed, 26 Aug 2026 16:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="First Inning For Cannabis" />
  <psc:chapter start="0:34" title="Welcome And Life Updates" />
  <psc:chapter start="3:37" title="FDA Misses Hemp Rules Deadline" />
  <psc:chapter start="6:58" title="Curaleaf Versus Aurora Takeover Fight" />
  <psc:chapter start="9:23" title="Meet Tibby Erdly And Key" />
  <psc:chapter start="11:20" title="Building An Institutional Cannabis Fund" />
  <psc:chapter start="19:22" title="Why Cannabis Capital Froze In 2023" />
  <psc:chapter start="29:33" title="How Key Sources And Screens Deals" />
  <psc:chapter start="35:24" title="Cannabis Lessons Applied To Frontier Tech" />
  <psc:chapter start="42:43" title="Where Cannabis Investing Goes Next" />
  <psc:chapter start="50:16" title="Judging Founders And Final Last Call" />
  <psc:chapter start="57:05" title="Wrap Up And Listener Requests" />
</psc:chapters>
    <itunes:duration>3512</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>150</itunes:episode>
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    <itunes:title>TWICL (8/21/26) - Hostile Takeovers, EU Export Goldmine &amp; Congress Presses the White House</itunes:title>
    <title>TWICL (8/21/26) - Hostile Takeovers, EU Export Goldmine &amp; Congress Presses the White House</title>
    <itunes:summary><![CDATA[The cannabis landscape is shifting rapidly, and global moves are redefining M&amp;A. Join us for a high-stakes breakdown with the Cultivated and Cannabis Musings crew as we digest Curaleaf’s hostile takeover bid for Canadian OG Aurora Cannabis ($ACB)—a calculated $4 per share push targeting prized EU GMP export assets. High Spirits Host AnnaRae Grabstein teams up with Jay Rosenthal, Jeremy Berke (Cultivated), and Marc Hauser (Cannabis Musings) to unpack what this aggressive play signals for i...]]></itunes:summary>
    <description><![CDATA[<p>The cannabis landscape is shifting rapidly, and global moves are redefining M&amp;A. Join us for a high-stakes breakdown with the Cultivated and Cannabis Musings crew as we digest Curaleaf’s hostile takeover bid for Canadian OG Aurora Cannabis ($ACB)—a calculated $4 per share push targeting prized EU GMP export assets.</p><p>High Spirits Host AnnaRae Grabstein teams up with Jay Rosenthal, Jeremy Berke (Cultivated), and Marc Hauser (Cannabis Musings) to unpack what this aggressive play signals for international trade, domestic valuations, and the reality of US export timelines. Plus, the team dives into congressional pressure surrounding rescheduling, the DEA’s surprising admissions, and why media narratives around cannabis legalization continue to polarize.</p><p><b>What You’ll Learn:</b></p><ul><li><b>The Curaleaf ($CURLF) vs. Aurora ($ACB) Playbook:</b> Why EU GMP-certified assets are worth a hostile proxy fight and what it reveals about European vs. US market growth trajectories.</li><li><b>The EU Export Reality Check:</b> Why converting US cultivation to EU GMP standards is nearly impossible—and why buying existing infrastructure beats building.</li><li><b>Rescheduling &amp; Federal Friction:</b> What the recent Congressional letters and DEA administrative hearing filings signal for operators, state regulators, and capital markets.</li><li><b>Data &amp; AI Integration in Cannabis:</b> How Model Context Protocol (MCP) and Cloud AI tools are quietly revolutionizing how operators process POS and BDSA market intelligence.</li></ul><p><b>Why Tune In:</b></p><p>Whether you&apos;re an operator scaling footprint, an investor evaluating depressed valuations, or an executive tracking federal policy moves, this conversation delivers raw, hype-free analysis on where the capital and supply chains are actually moving.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The cannabis landscape is shifting rapidly, and global moves are redefining M&amp;A. Join us for a high-stakes breakdown with the Cultivated and Cannabis Musings crew as we digest Curaleaf’s hostile takeover bid for Canadian OG Aurora Cannabis ($ACB)—a calculated $4 per share push targeting prized EU GMP export assets.</p><p>High Spirits Host AnnaRae Grabstein teams up with Jay Rosenthal, Jeremy Berke (Cultivated), and Marc Hauser (Cannabis Musings) to unpack what this aggressive play signals for international trade, domestic valuations, and the reality of US export timelines. Plus, the team dives into congressional pressure surrounding rescheduling, the DEA’s surprising admissions, and why media narratives around cannabis legalization continue to polarize.</p><p><b>What You’ll Learn:</b></p><ul><li><b>The Curaleaf ($CURLF) vs. Aurora ($ACB) Playbook:</b> Why EU GMP-certified assets are worth a hostile proxy fight and what it reveals about European vs. US market growth trajectories.</li><li><b>The EU Export Reality Check:</b> Why converting US cultivation to EU GMP standards is nearly impossible—and why buying existing infrastructure beats building.</li><li><b>Rescheduling &amp; Federal Friction:</b> What the recent Congressional letters and DEA administrative hearing filings signal for operators, state regulators, and capital markets.</li><li><b>Data &amp; AI Integration in Cannabis:</b> How Model Context Protocol (MCP) and Cloud AI tools are quietly revolutionizing how operators process POS and BDSA market intelligence.</li></ul><p><b>Why Tune In:</b></p><p>Whether you&apos;re an operator scaling footprint, an investor evaluating depressed valuations, or an executive tracking federal policy moves, this conversation delivers raw, hype-free analysis on where the capital and supply chains are actually moving.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Mon, 24 Aug 2026 08:00:00 -0700</pubDate>
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  <psc:chapter start="0:59" title="Curaleaf Makes A Hostile Offer" />
  <psc:chapter start="3:42" title="The Real Value Of EU GMP" />
  <psc:chapter start="10:44" title="Europe Tightens Import Standards" />
  <psc:chapter start="14:53" title="Rescheduling Briefs And DEA Admissions" />
  <psc:chapter start="18:34" title="The Chaos Of Medical-Only Reform" />
  <psc:chapter start="23:29" title="Winners And Losers For The Week" />
  <psc:chapter start="30:40" title="Next Week Guest And Sign-Off" />
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    <itunes:duration>1899</itunes:duration>
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    <itunes:title>#149 - Building a Hemp Beverage Empire Inside Alcohol: Jason Dayton of Trail Magic</itunes:title>
    <title>#149 - Building a Hemp Beverage Empire Inside Alcohol: Jason Dayton of Trail Magic</title>
    <itunes:summary><![CDATA[What happens when a craft alcohol company accidentally builds one of the fastest-growing hemp THC beverage brands in America? As federal regulations loom and state lines shift, the traditional beverage world and hemp supply chains are colliding faster than ever. In this episode of High Spirits, hosts Ben Larson and AnnaRae Grabstein sit down with Jason Dayton, Co-Founder of Minneapolis Cider Company and Trail Magic—Minnesota’s first hemp-derived THC beverage. Jason shares the wild 19-day spri...]]></itunes:summary>
    <description><![CDATA[<p>What happens when a craft alcohol company accidentally builds one of the fastest-growing hemp THC beverage brands in America? As federal regulations loom and state lines shift, the traditional beverage world and hemp supply chains are colliding faster than ever.</p><p>In this episode of <em>High Spirits</em>, hosts Ben Larson and AnnaRae Grabstein sit down with <b>Jason Dayton, Co-Founder of Minneapolis Cider Company and Trail Magic</b>—Minnesota’s first hemp-derived THC beverage. Jason shares the wild 19-day sprint that launched Trail Magic, how his team acquired national hard cider brand Crispin from Molson Coors to hack three-tier distribution, and why Minnesota’s two-tier model might just be the blueprint for federal cannabis regulation.</p><p><br/></p><p><b>What You’ll Learn</b></p><ul><li><b>The 19-Day Launch</b>: How Trail Magic went from a &quot;Vegas epiphany&quot; to Minnesota’s first-on-shelf THC beverage.</li><li><b>The Three-Tier Hack:</b> Why acquiring Crispin Cider from Molson Coors gave Trail Magic a national distribution footprint ahead of the competition.</li><li><b>High-Dose vs. Low-Dose Realities</b>: What taproom and retail data actually reveal about who buys 3mg vs. 10mg+ THC drinks.</li><li><b>Navigating the Federal Ban:</b> How brands are restructuring operations, 280E strategies, and supply chains ahead of impending federal policy shifts.</li></ul><p><br/></p><p><b>Meet the Guest</b><br/><br/></p><p><b>Jason Dayton</b> is the Co-Founder of Minneapolis Cider Company and Trail Magic. What started as a University of Minnesota class project in 2015 has scaled into a two-time Inc. 5000 honoree and one of the nation&apos;s fastest-growing beverage companies. Under Jason’s leadership, Trail Magic won <em>Best Infused Ready-to-Drink Beverage</em> at the 2024 High Spirits Awards and expanded into over 20 states via traditional alcohol distribution networks.</p><p><br/></p><p><b>Why Tune In?</b><br/><br/></p><p>Whether you&apos;re an operator navigating changing state rules, an executive weighing direct-to-consumer vs. three-tier distribution, or a founder preparing for federal uncertainty, Jason provides an unmatched, real-time masterclass on building a resilient beverage brand in today’s volatile market.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>What happens when a craft alcohol company accidentally builds one of the fastest-growing hemp THC beverage brands in America? As federal regulations loom and state lines shift, the traditional beverage world and hemp supply chains are colliding faster than ever.</p><p>In this episode of <em>High Spirits</em>, hosts Ben Larson and AnnaRae Grabstein sit down with <b>Jason Dayton, Co-Founder of Minneapolis Cider Company and Trail Magic</b>—Minnesota’s first hemp-derived THC beverage. Jason shares the wild 19-day sprint that launched Trail Magic, how his team acquired national hard cider brand Crispin from Molson Coors to hack three-tier distribution, and why Minnesota’s two-tier model might just be the blueprint for federal cannabis regulation.</p><p><br/></p><p><b>What You’ll Learn</b></p><ul><li><b>The 19-Day Launch</b>: How Trail Magic went from a &quot;Vegas epiphany&quot; to Minnesota’s first-on-shelf THC beverage.</li><li><b>The Three-Tier Hack:</b> Why acquiring Crispin Cider from Molson Coors gave Trail Magic a national distribution footprint ahead of the competition.</li><li><b>High-Dose vs. Low-Dose Realities</b>: What taproom and retail data actually reveal about who buys 3mg vs. 10mg+ THC drinks.</li><li><b>Navigating the Federal Ban:</b> How brands are restructuring operations, 280E strategies, and supply chains ahead of impending federal policy shifts.</li></ul><p><br/></p><p><b>Meet the Guest</b><br/><br/></p><p><b>Jason Dayton</b> is the Co-Founder of Minneapolis Cider Company and Trail Magic. What started as a University of Minnesota class project in 2015 has scaled into a two-time Inc. 5000 honoree and one of the nation&apos;s fastest-growing beverage companies. Under Jason’s leadership, Trail Magic won <em>Best Infused Ready-to-Drink Beverage</em> at the 2024 High Spirits Awards and expanded into over 20 states via traditional alcohol distribution networks.</p><p><br/></p><p><b>Why Tune In?</b><br/><br/></p><p>Whether you&apos;re an operator navigating changing state rules, an executive weighing direct-to-consumer vs. three-tier distribution, or a founder preparing for federal uncertainty, Jason provides an unmatched, real-time masterclass on building a resilient beverage brand in today’s volatile market.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Wed, 19 Aug 2026 08:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="A Vegas Proof Point" />
  <psc:chapter start="5:40" title="Cannabis By Mail In Georgia" />
  <psc:chapter start="10:55" title="Texas Politics And The THC Voter" />
  <psc:chapter start="13:55" title="Meet Trail Magic Founder Jason Dayton" />
  <psc:chapter start="16:45" title="Scaling Into 20 Plus States" />
  <psc:chapter start="25:55" title="Dose Wars And Shelf Space Reality" />
  <psc:chapter start="32:55" title="The 19 Day Minnesota Launch Story" />
  <psc:chapter start="41:10" title="Minnesota’s Two Track Market Model" />
  <psc:chapter start="49:35" title="Supply Chain Convergence And Banking Risk" />
  <psc:chapter start="52:40" title="December Ban Scenarios And Three Tier Tradeoffs" />
  <psc:chapter start="58:20" title="Crispin Cider Deal And Staying Alive" />
  <psc:chapter start="1:00:05" title="Last Call Stay Engaged" />
</psc:chapters>
    <itunes:duration>3636</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>149</itunes:episode>
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    <itunes:title>#148 - How CAM Built a $73M California Cannabis Brand with Anna Willey</itunes:title>
    <title>#148 - How CAM Built a $73M California Cannabis Brand with Anna Willey</title>
    <itunes:summary><![CDATA[In a California market defined by ruthless price compression and distressed assets, how does a quiet operator scale to $73M in retail sales while commanding nearly double the average market price?   About This Episode In this solo-hosted episode, AnnaRae Grabstein sits down with Anna Willey, Founder and CEO of California Artisanal Medicine (CAM). Anna reveals the operational strategy behind building California's #2 branded flower line, why she completely avoids buying distressed assets, and h...]]></itunes:summary>
    <description><![CDATA[<p>In a California market defined by ruthless price compression and distressed assets, how does a quiet operator scale to $73M in retail sales while commanding nearly double the average market price?</p><p><br/></p><p><b>About This Episode</b></p><p>In this solo-hosted episode, AnnaRae Grabstein sits down with Anna Willey, Founder and CEO of California Artisanal Medicine (CAM). Anna reveals the operational strategy behind building California&apos;s #2 branded flower line, why she completely avoids buying distressed assets, and how CAM maintains high margins through tight distribution control and vertical integration. Before the conversation, AnnaRae breaks down the week&apos;s biggest headlines, including Curaleaf’s unsolicited takeover bid for Aurora Cannabis and new federal hemp beverage legislation.</p><p><br/></p><p><b>What You’ll Learn</b></p><ul><li><b>The &quot;Everyday Value&quot; Pricing Strategy:</b> How CAM holds a $7.50/gram average without relying on deep retailer discounting or race-to-the-bottom pricing.</li><li><b>In-House Distribution vs. 3PLs:</b> Why managing their own 12-van distribution fleet keeps operational costs down to just 3% of sales.</li><li><b>Why Distressed Assets Are a Trap: </b>The real financial and human costs of buying struggling cultivation facilities instead of building from scratch.</li><li><b>The Inter-State Commerce Long Game:</b> How CAM is quietly positioning its massive 2,500-light Sacramento footprint for future federal rescheduling and state-to-state shipping.</li></ul><p><br/></p><p><b>Meet the Guest</b></p><p>Anna Willey is the Founder and CEO of CAM (California Artisanal Medicine). A pioneer in the space, she opened one of Colorado&apos;s first dispensaries in 2009 as the first female dispensary owner in the state. After launching CAM in California in 2018, she has grown the company into the #2 flower brand in the state with over $73 million in annual retail sales and a 2,500-light cultivation footprint in Sacramento.</p><p><br/></p><p><b>Why Tune In?</b></p><p>If you are an operator, executive, or investor trying to figure out how to build a profitable, debt-free cannabis brand in the country&apos;s most competitive market, this episode offers a masterclass in disciplined growth, real estate strategy, and operational execution.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>In a California market defined by ruthless price compression and distressed assets, how does a quiet operator scale to $73M in retail sales while commanding nearly double the average market price?</p><p><br/></p><p><b>About This Episode</b></p><p>In this solo-hosted episode, AnnaRae Grabstein sits down with Anna Willey, Founder and CEO of California Artisanal Medicine (CAM). Anna reveals the operational strategy behind building California&apos;s #2 branded flower line, why she completely avoids buying distressed assets, and how CAM maintains high margins through tight distribution control and vertical integration. Before the conversation, AnnaRae breaks down the week&apos;s biggest headlines, including Curaleaf’s unsolicited takeover bid for Aurora Cannabis and new federal hemp beverage legislation.</p><p><br/></p><p><b>What You’ll Learn</b></p><ul><li><b>The &quot;Everyday Value&quot; Pricing Strategy:</b> How CAM holds a $7.50/gram average without relying on deep retailer discounting or race-to-the-bottom pricing.</li><li><b>In-House Distribution vs. 3PLs:</b> Why managing their own 12-van distribution fleet keeps operational costs down to just 3% of sales.</li><li><b>Why Distressed Assets Are a Trap: </b>The real financial and human costs of buying struggling cultivation facilities instead of building from scratch.</li><li><b>The Inter-State Commerce Long Game:</b> How CAM is quietly positioning its massive 2,500-light Sacramento footprint for future federal rescheduling and state-to-state shipping.</li></ul><p><br/></p><p><b>Meet the Guest</b></p><p>Anna Willey is the Founder and CEO of CAM (California Artisanal Medicine). A pioneer in the space, she opened one of Colorado&apos;s first dispensaries in 2009 as the first female dispensary owner in the state. After launching CAM in California in 2018, she has grown the company into the #2 flower brand in the state with over $73 million in annual retail sales and a 2,500-light cultivation footprint in Sacramento.</p><p><br/></p><p><b>Why Tune In?</b></p><p>If you are an operator, executive, or investor trying to figure out how to build a profitable, debt-free cannabis brand in the country&apos;s most competitive market, this episode offers a masterclass in disciplined growth, real estate strategy, and operational execution.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Wed, 12 Aug 2026 10:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Cold Open On Women-Owned Branding" />
  <psc:chapter start="0:46" title="Welcome Back And Idaho Reality Check" />
  <psc:chapter start="1:57" title="Curaleaf Moves On Aurora Cannabis" />
  <psc:chapter start="3:10" title="Hemp Ban Politics And Beverage Pathway" />
  <psc:chapter start="6:02" title="Meet Anna Wiley And Cam’s Numbers" />
  <psc:chapter start="7:55" title="Retailer Relationships Behind Premium Pricing" />
  <psc:chapter start="12:12" title="Pricing Strategy Without Training Discounts" />
  <psc:chapter start="17:46" title="Store-Level Selling And Guerrilla Marketing" />
  <psc:chapter start="21:03" title="Sales Feedback Loop Into Cultivation" />
  <psc:chapter start="24:54" title="Facilities Strategy And Avoiding Distressed Assets" />
  <psc:chapter start="27:50" title="Genetics Mix Of Classics And New" />
  <psc:chapter start="31:55" title="IPM Discipline And OCAL Ambitions" />
  <psc:chapter start="35:38" title="Sustainability Tradeoffs In Indoor Cultivation" />
  <psc:chapter start="37:58" title="In-House Distribution And Tech Stack" />
  <psc:chapter start="41:42" title="Expansion Reality Check Beyond California" />
  <psc:chapter start="47:20" title="Debt-Free Growth And Capital Discipline" />
  <psc:chapter start="50:11" title="MSOs, Exits, ESOP Skepticism" />
  <psc:chapter start="53:44" title="Interstate Commerce Bet And Final Call" />
</psc:chapters>
    <itunes:duration>3390</itunes:duration>
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    <itunes:episode>148</itunes:episode>
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    <itunes:title>#147 - Reclaiming California’s Cannabis Market with DCC Director Clint Kellum</itunes:title>
    <title>#147 - Reclaiming California’s Cannabis Market with DCC Director Clint Kellum</title>
    <itunes:summary><![CDATA[As California crosses its eighth year of adult-use legalization, operators find themselves caught between a stubborn illicit market and rigid regulatory oversight.  In this pivotal episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein sit down with Clint Kellum, Director of the California Department of Cannabis Control (DCC), to unpack the structural friction facing the world’s largest cannabis economy. From the rollout of an innovative AI-powered image analyzer for packaging...]]></itunes:summary>
    <description><![CDATA[<p>As California crosses its eighth year of adult-use legalization, operators find themselves caught between a stubborn illicit market and rigid regulatory oversight. </p><p>In this pivotal episode of <em>High Spirits</em>, hosts Ben Larson &amp; AnnaRae Grabstein sit down with Clint Kellum, Director of the California Department of Cannabis Control (DCC), to unpack the structural friction facing the world’s largest cannabis economy.</p><p>From the rollout of an innovative AI-powered image analyzer for packaging compliance to a massive transition away from individual plant tagging, Clint gives an insider’s look at how the regulatory body is trying to ease operational burdens. The conversation takes a sharp turn into the future, exploring the fallout of the state&apos;s intoxicating hemp ban, an immediate crackdown on testing loopholes for 14 new pesticides, and California’s long-term play as federal rescheduling under Schedule III looms.</p><p><br/><b>What You’ll Learn</b><br/><br/></p><ul><li><b>AI &amp; Packaging Overhaul: </b>How the DCC is implementing an AI image analyzer to cut down on label compliance friction and protect against child-appealing packaging rules.</li><li><b>The Death of Plant Tags:</b> Inside the regulatory shift toward group plant tagging launching next year and how the state is navigating the recent worker safety debate around metric tags.</li><li><b>The 2028 Hemp Deadline:</b> What the implementation of AB8 means for the future integration of hemp-derived cannabinoids into the licensed California supply chain.</li><li><b>Rescheduling &amp; Border Control: </b>Why the DCC is actively leaning on the DEA for formal guidance regarding interstate commerce and the preservation of the California cannabis brand.</li></ul><p><br/><b>Meet the Guest</b><br/><br/></p><p>Clint Kellum is the Director of the California Department of Cannabis Control (DCC), where he guides state licensing, compliance, public health policy, and enforcement efforts. Bringing over 18 years of public service experience rooted in state budgeting and organizational leadership, Clint previously served as the DCC’s Chief Deputy Director starting in January 2025. Prior to regulating the cannabis market, he served as the Chief Deputy Executive Director of the California Infrastructure and Economic Development Bank (IBank) and worked extensively as a cannabis coordinator for the Department of Finance immediately following the passage of Prop 64.</p><p><br/></p><p><b>Why Tune In?</b><br/><br/></p><p>If you are an entrepreneur or executive trying to out-maneuver the regulatory complexity of the cannabis supply chain, this episode provides direct clarity straight from the state’s top enforcement official. Tune in to understand where the compliance goalposts are moving next so you can keep your business secure, compliant, and ready for federal shift parameters.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>As California crosses its eighth year of adult-use legalization, operators find themselves caught between a stubborn illicit market and rigid regulatory oversight. </p><p>In this pivotal episode of <em>High Spirits</em>, hosts Ben Larson &amp; AnnaRae Grabstein sit down with Clint Kellum, Director of the California Department of Cannabis Control (DCC), to unpack the structural friction facing the world’s largest cannabis economy.</p><p>From the rollout of an innovative AI-powered image analyzer for packaging compliance to a massive transition away from individual plant tagging, Clint gives an insider’s look at how the regulatory body is trying to ease operational burdens. The conversation takes a sharp turn into the future, exploring the fallout of the state&apos;s intoxicating hemp ban, an immediate crackdown on testing loopholes for 14 new pesticides, and California’s long-term play as federal rescheduling under Schedule III looms.</p><p><br/><b>What You’ll Learn</b><br/><br/></p><ul><li><b>AI &amp; Packaging Overhaul: </b>How the DCC is implementing an AI image analyzer to cut down on label compliance friction and protect against child-appealing packaging rules.</li><li><b>The Death of Plant Tags:</b> Inside the regulatory shift toward group plant tagging launching next year and how the state is navigating the recent worker safety debate around metric tags.</li><li><b>The 2028 Hemp Deadline:</b> What the implementation of AB8 means for the future integration of hemp-derived cannabinoids into the licensed California supply chain.</li><li><b>Rescheduling &amp; Border Control: </b>Why the DCC is actively leaning on the DEA for formal guidance regarding interstate commerce and the preservation of the California cannabis brand.</li></ul><p><br/><b>Meet the Guest</b><br/><br/></p><p>Clint Kellum is the Director of the California Department of Cannabis Control (DCC), where he guides state licensing, compliance, public health policy, and enforcement efforts. Bringing over 18 years of public service experience rooted in state budgeting and organizational leadership, Clint previously served as the DCC’s Chief Deputy Director starting in January 2025. Prior to regulating the cannabis market, he served as the Chief Deputy Executive Director of the California Infrastructure and Economic Development Bank (IBank) and worked extensively as a cannabis coordinator for the Department of Finance immediately following the passage of Prop 64.</p><p><br/></p><p><b>Why Tune In?</b><br/><br/></p><p>If you are an entrepreneur or executive trying to out-maneuver the regulatory complexity of the cannabis supply chain, this episode provides direct clarity straight from the state’s top enforcement official. Tune in to understand where the compliance goalposts are moving next so you can keep your business secure, compliant, and ready for federal shift parameters.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Wed, 29 Jul 2026 18:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Why Federal Reform Matters" />
  <psc:chapter start="0:42" title="Hosts Catch Up And Vacation Plans" />
  <psc:chapter start="3:52" title="FDA Signals And Cannabis Uncertainty" />
  <psc:chapter start="8:17" title="Meet DCC Director Clint Kellum" />
  <psc:chapter start="10:33" title="What DCC Actually Does Daily" />
  <psc:chapter start="14:32" title="Why Clint Took The Hot Seat" />
  <psc:chapter start="17:55" title="Vision For Legal Market Growth" />
  <psc:chapter start="19:44" title="Measuring Illicit Versus Legal Share" />
  <psc:chapter start="22:49" title="What DCC Controls And What It Doesn’t" />
  <psc:chapter start="27:55" title="Market Health And Consolidation Reality" />
  <psc:chapter start="31:52" title="Plant Tagging Changes And Safety Claims" />
  <psc:chapter start="34:42" title="Retailer Power And Access Constraints" />
  <psc:chapter start="38:29" title="Packaging That Appeals To Kids" />
  <psc:chapter start="44:07" title="AI Tool For Label Compliance" />
  <psc:chapter start="49:19" title="Schedule III And Interstate Commerce Limits" />
  <psc:chapter start="54:10" title="Hemp Rules And Low Dose Access Debate" />
  <psc:chapter start="57:21" title="Pesticides Testing And New Standards" />
  <psc:chapter start="58:46" title="Final Message And Sign Off" />
</psc:chapters>
    <itunes:duration>3551</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>147</itunes:episode>
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  <item>
    <itunes:title>#146 - Building Anti-Fragile Cannabis Culture, Multi-State M&amp;A, and the DEA&#39;s Schedule III Hearings</itunes:title>
    <title>#146 - Building Anti-Fragile Cannabis Culture, Multi-State M&amp;A, and the DEA&#39;s Schedule III Hearings</title>
    <itunes:summary><![CDATA[The cannabis landscape is shifting at light speed, and navigating the turbulence requires more than just keeping up—it demands rigorous strategic alignment and radical organizational transparency.  In this one on one, business news roundup episode of High Spirits, hosts Ben Larson and AnnaRae Grabstein sync up for a dynamic news and culture roundup, pulling back the curtain on the internal mechanics of building an agile corporate structure before unpacking the industry's latest macro shi...]]></itunes:summary>
    <description><![CDATA[<p>The cannabis landscape is shifting at light speed, and navigating the turbulence requires more than just keeping up—it demands rigorous strategic alignment and radical organizational transparency. </p><p>In this one on one, business news roundup episode of <em>High Spirits</em>, hosts <b>Ben Larson</b> and <b>AnnaRae Grabstein</b> sync up for a dynamic news and culture roundup, pulling back the curtain on the internal mechanics of building an agile corporate structure before unpacking the industry&apos;s latest macro shifts.</p><p>Ben shares firsthand insights on leading a team through rapid market volatility by implementing 360-degree customer feedback loops and employee transparency surveys. They discuss the critical shift from a traditional &quot;leader-follower&quot; model to an empowered &quot;leader-leader&quot; framework, explaining how clarity in strategic intent eliminates operational bottlenecks. </p><p>Moving to macro updates, they break down the structural realities of Vireo Growth’s recent multi-state distressed asset roll-up, the operational metrics of the shrinking Colorado market, and the critical legal nuances of the DEA&apos;s Schedule III hearings—specifically contrasting the legacy five-part test with the newly introduced two-part test for medical efficacy.</p><p><br/><b>What You&apos;ll Learn:</b><br/><br/></p><ul><li><b>The Leader-Leader Framework</b>: How to deconstruct executive bottlenecks, empower middle management to act autonomously, and transition away from high-stress &quot;zero-based budgeting&quot; cycles.</li><li><b>The Anatomy of a Distressed Asset Deal:</b> A look into how operators like Vireo Growth leverage strategic debt restructuring to acquire massive retail footprints without absorbing unsustainable legacy liabilities.</li><li><b>The Five-Part vs. Two-Part Test Battle:</b> A breakdown of the crucial legal arguments inside the DEA’s Schedule III hearings and how the definition of &quot;Currently Accepted Medical Use&quot; (CAMU) dictates the timeline of federal rescheduling.</li><li><b>The Impending Interstate Commerce Conflict:</b> Why the regional battle over state borders and protectionist supply chains will soon eclipse the hemp vs. regulated cannabis debate for multi-state operators.</li></ul><p><br/></p><p><b>Why Tune In?</b> </p><p>Get the unfiltered, executive-level analysis on the exact cultural frameworks, macro trends, and regulatory shifts that will redefine cannabis supply chains, balance sheets, and corporate valuations heading into the upcoming strategic planning season.</p><p><br/></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The cannabis landscape is shifting at light speed, and navigating the turbulence requires more than just keeping up—it demands rigorous strategic alignment and radical organizational transparency. </p><p>In this one on one, business news roundup episode of <em>High Spirits</em>, hosts <b>Ben Larson</b> and <b>AnnaRae Grabstein</b> sync up for a dynamic news and culture roundup, pulling back the curtain on the internal mechanics of building an agile corporate structure before unpacking the industry&apos;s latest macro shifts.</p><p>Ben shares firsthand insights on leading a team through rapid market volatility by implementing 360-degree customer feedback loops and employee transparency surveys. They discuss the critical shift from a traditional &quot;leader-follower&quot; model to an empowered &quot;leader-leader&quot; framework, explaining how clarity in strategic intent eliminates operational bottlenecks. </p><p>Moving to macro updates, they break down the structural realities of Vireo Growth’s recent multi-state distressed asset roll-up, the operational metrics of the shrinking Colorado market, and the critical legal nuances of the DEA&apos;s Schedule III hearings—specifically contrasting the legacy five-part test with the newly introduced two-part test for medical efficacy.</p><p><br/><b>What You&apos;ll Learn:</b><br/><br/></p><ul><li><b>The Leader-Leader Framework</b>: How to deconstruct executive bottlenecks, empower middle management to act autonomously, and transition away from high-stress &quot;zero-based budgeting&quot; cycles.</li><li><b>The Anatomy of a Distressed Asset Deal:</b> A look into how operators like Vireo Growth leverage strategic debt restructuring to acquire massive retail footprints without absorbing unsustainable legacy liabilities.</li><li><b>The Five-Part vs. Two-Part Test Battle:</b> A breakdown of the crucial legal arguments inside the DEA’s Schedule III hearings and how the definition of &quot;Currently Accepted Medical Use&quot; (CAMU) dictates the timeline of federal rescheduling.</li><li><b>The Impending Interstate Commerce Conflict:</b> Why the regional battle over state borders and protectionist supply chains will soon eclipse the hemp vs. regulated cannabis debate for multi-state operators.</li></ul><p><br/></p><p><b>Why Tune In?</b> </p><p>Get the unfiltered, executive-level analysis on the exact cultural frameworks, macro trends, and regulatory shifts that will redefine cannabis supply chains, balance sheets, and corporate valuations heading into the upcoming strategic planning season.</p><p><br/></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Thu, 23 Jul 2026 09:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Set Aside Your Ego" />
  <psc:chapter start="0:49" title="Welcome And What’s On Deck" />
  <psc:chapter start="1:20" title="Cannabis Comes To The State Fair" />
  <psc:chapter start="7:46" title="Public Consumption Without The Stigma" />
  <psc:chapter start="11:46" title="Paternity Leave And CEO Brain Fog" />
  <psc:chapter start="17:53" title="Customer Surveys And Real Market Signals" />
  <psc:chapter start="23:04" title="Employee Transparency And Leader-Leader Culture" />
  <psc:chapter start="28:55" title="Vireo Growth Distressed Asset Acquisition" />
  <psc:chapter start="39:36" title="Interstate Commerce Lines Get Drawn" />
  <psc:chapter start="42:53" title="Schedule III CAMU Tests Explained" />
  <psc:chapter start="49:04" title="FDA FD&amp;C Act And CBD’s Limbo" />
  <psc:chapter start="55:14" title="Listener Feedback And Closing Thanks" />
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    <itunes:duration>3413</itunes:duration>
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    <itunes:title>TWICL (7/17/26) -  DEA Hearing, Senate Dems Refile the CAOA, Pennsylvania Punts (Again) + Kiva x Conan</itunes:title>
    <title>TWICL (7/17/26) -  DEA Hearing, Senate Dems Refile the CAOA, Pennsylvania Punts (Again) + Kiva x Conan</title>
    <itunes:summary><![CDATA[It was a massive week in cannabis policy — and we're breaking it all down live with the teams from Cultivated, High Spirits and Cannabis Musings, Friday at 12 PM ET.  On the docket:  🏛️ The DEA's rescheduling hearing wraps up — what did we learn, and what happens next?  📜 One day later, Senate Democrats reintroduced the Cannabis Administration and Opportunity Act — led by Sens. Booker, Schumer, and Wyden — which would fully deschedule cannabis, expunge low-level federal convictions, and stand...]]></itunes:summary>
    <description><![CDATA[<p>It was a massive week in cannabis policy — and we&apos;re breaking it all down live with the teams from Cultivated, High Spirits and Cannabis Musings, Friday at 12 PM ET.<br/><br/>On the docket:<br/><br/>🏛️ The DEA&apos;s rescheduling hearing wraps up — what did we learn, and what happens next?<br/><br/>📜 One day later, Senate Democrats reintroduced the Cannabis Administration and Opportunity Act — led by Sens. Booker, Schumer, and Wyden — which would fully deschedule cannabis, expunge low-level federal convictions, and stand up a federal regulatory framework across FDA, ATF, and TTB. <br/><br/>🚫 Pennsylvania does it again: another legislative session ends without adult-use over the line. What&apos;s actually blocking the sixth-largest state?<br/><br/>📈 Ascend Wellness preps for an uplisting — what it signals for capital markets and who might follow.<br/><br/>💰 ICYMI: Cultivated teamed up with Moby for a webinar on the shifting landscape of cannabis investing — we&apos;ll share the highlights.<br/><br/>🎬 Plus, a bonus segment: Jay&apos;s interview with Melissa Henry of Kiva Confections on the brand&apos;s work with the Conan O&apos;Brien show — a case study in cannabis breaking into mainstream entertainment.<br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>It was a massive week in cannabis policy — and we&apos;re breaking it all down live with the teams from Cultivated, High Spirits and Cannabis Musings, Friday at 12 PM ET.<br/><br/>On the docket:<br/><br/>🏛️ The DEA&apos;s rescheduling hearing wraps up — what did we learn, and what happens next?<br/><br/>📜 One day later, Senate Democrats reintroduced the Cannabis Administration and Opportunity Act — led by Sens. Booker, Schumer, and Wyden — which would fully deschedule cannabis, expunge low-level federal convictions, and stand up a federal regulatory framework across FDA, ATF, and TTB. <br/><br/>🚫 Pennsylvania does it again: another legislative session ends without adult-use over the line. What&apos;s actually blocking the sixth-largest state?<br/><br/>📈 Ascend Wellness preps for an uplisting — what it signals for capital markets and who might follow.<br/><br/>💰 ICYMI: Cultivated teamed up with Moby for a webinar on the shifting landscape of cannabis investing — we&apos;ll share the highlights.<br/><br/>🎬 Plus, a bonus segment: Jay&apos;s interview with Melissa Henry of Kiva Confections on the brand&apos;s work with the Conan O&apos;Brien show — a case study in cannabis breaking into mainstream entertainment.<br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/19511019-twicl-7-17-26-dea-hearing-senate-dems-refile-the-caoa-pennsylvania-punts-again-kiva-x-conan.mp3" length="23042810" type="audio/mpeg" />
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    <pubDate>Mon, 20 Jul 2026 11:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Welcome And Why This Matters" />
  <psc:chapter start="1:08" title="What We Know After The Hearing" />
  <psc:chapter start="3:45" title="Setting Up The Inevitable Lawsuits" />
  <psc:chapter start="5:49" title="Trump Linked PAC Money Floods In" />
  <psc:chapter start="9:51" title="Prediction Markets For Rescheduling Odds" />
  <psc:chapter start="12:58" title="CAOA Returns And Hemp THC Rules" />
  <psc:chapter start="15:04" title="Descheduling Costs Taxes And FDA Oversight" />
  <psc:chapter start="17:40" title="Canada Proves Legal Does Not Mean Profitable" />
  <psc:chapter start="20:26" title="Are Operators Ready For Federal Regulation" />
  <psc:chapter start="22:34" title="Pennsylvania Stalls As Idaho Slams Doors" />
  <psc:chapter start="25:09" title="Winners And Losers From The Week" />
  <psc:chapter start="30:44" title="Cultivated Community Tease And Wrap" />
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    <itunes:duration>1917</itunes:duration>
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    <itunes:title>#145 - Shifting Trends, AI, &amp; State Markets with Leah Spokojny, CRO at BDSA</itunes:title>
    <title>#145 - Shifting Trends, AI, &amp; State Markets with Leah Spokojny, CRO at BDSA</title>
    <itunes:summary><![CDATA[Are you running your cannabis business on gut instinct or hard numbers? In a volatile, state-by-state landscape where headlines rarely tell the whole story, relying on assumptions is a fast track to getting left behind.  In this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein are joined by Leah Spokojny, Chief Revenue Officer of BDSA, the industry’s leading market research and analytics firm. Together, they dive deep into the changing dynamics of mature versus emerging marke...]]></itunes:summary>
    <description><![CDATA[<p>Are you running your cannabis business on gut instinct or hard numbers? In a volatile, state-by-state landscape where headlines rarely tell the whole story, relying on assumptions is a fast track to getting left behind.</p><p><br/>In this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein are joined by Leah Spokojny, Chief Revenue Officer of <a href='https://bdsa.com/'>BDSA</a>, the industry’s leading market research and analytics firm. Together, they dive deep into the changing dynamics of mature versus emerging markets, the shifting consumer preferences of Gen Z versus Millennials, and how cutting-edge AI integrations like Claude’s Model Context Protocol (MCP) are transforming how operators interact with market intelligence.</p><p><br/></p><p><br/><b>What You’ll Learn</b></p><p><br/></p><ul><li><b>The Inhalable Divide</b>: Why Gen Z is flocking to vapes while Millennials still prefer rolling their own joints, and what this means for your product development.</li><li><b>Deciphering the Hemp THC Boom</b>: A realistic look at the retail future of hemp-derived THC beverages and whether they act as a gateway or a threat to traditional dispensaries.</li><li><b>SaaS vs. Raw Data Quality</b>: Why user interfaces are taking a backseat to clean, structured data as AI and conversational LLMs become the ultimate analytical assistants.</li><li><b>State-by-State Realities</b>: Under-the-hood insights into Michigan’s relentless price compression, California’s category shifts, and Virginia&apos;s trajectory toward 2030.</li></ul><p><br/></p><p><br/><b>Meet the Guest</b></p><p><br/>Leah Spokojny is the Chief Revenue Officer at BDSA, where she leads the charge in translating complex, fragmented cannabis market data into actionable retail and brand strategy. Bringing over a decade of foundational experience in mainstream CPG and healthcare market research, Leah joined the cannabis sector in 2019. Since then, she has focused on pioneering methodology and consumer insights to help brands, retailers, and investors successfully navigate the industry&apos;s messiest data challenges.</p><p><br/><b>Why Tune In?</b></p><p><br/>If you want to stop guessing your market position and start pricing, packaging, and scaling with precision, this episode provides the data-backed roadmap you need to gain a true competitive edge.<br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Are you running your cannabis business on gut instinct or hard numbers? In a volatile, state-by-state landscape where headlines rarely tell the whole story, relying on assumptions is a fast track to getting left behind.</p><p><br/>In this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein are joined by Leah Spokojny, Chief Revenue Officer of <a href='https://bdsa.com/'>BDSA</a>, the industry’s leading market research and analytics firm. Together, they dive deep into the changing dynamics of mature versus emerging markets, the shifting consumer preferences of Gen Z versus Millennials, and how cutting-edge AI integrations like Claude’s Model Context Protocol (MCP) are transforming how operators interact with market intelligence.</p><p><br/></p><p><br/><b>What You’ll Learn</b></p><p><br/></p><ul><li><b>The Inhalable Divide</b>: Why Gen Z is flocking to vapes while Millennials still prefer rolling their own joints, and what this means for your product development.</li><li><b>Deciphering the Hemp THC Boom</b>: A realistic look at the retail future of hemp-derived THC beverages and whether they act as a gateway or a threat to traditional dispensaries.</li><li><b>SaaS vs. Raw Data Quality</b>: Why user interfaces are taking a backseat to clean, structured data as AI and conversational LLMs become the ultimate analytical assistants.</li><li><b>State-by-State Realities</b>: Under-the-hood insights into Michigan’s relentless price compression, California’s category shifts, and Virginia&apos;s trajectory toward 2030.</li></ul><p><br/></p><p><br/><b>Meet the Guest</b></p><p><br/>Leah Spokojny is the Chief Revenue Officer at BDSA, where she leads the charge in translating complex, fragmented cannabis market data into actionable retail and brand strategy. Bringing over a decade of foundational experience in mainstream CPG and healthcare market research, Leah joined the cannabis sector in 2019. Since then, she has focused on pioneering methodology and consumer insights to help brands, retailers, and investors successfully navigate the industry&apos;s messiest data challenges.</p><p><br/><b>Why Tune In?</b></p><p><br/>If you want to stop guessing your market position and start pricing, packaging, and scaling with precision, this episode provides the data-backed roadmap you need to gain a true competitive edge.<br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Wed, 15 Jul 2026 17:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Data Meets Art In Cannabis" />
  <psc:chapter start="0:52" title="Welcome And New Baby Chaos" />
  <psc:chapter start="2:41" title="Federal Rescheduling Hearings Update" />
  <psc:chapter start="4:48" title="Pennsylvania Delays Adult-Use Legalization" />
  <psc:chapter start="6:47" title="Can Launches A Zero THC Drink" />
  <psc:chapter start="10:27" title="Meet Leah From BDSA" />
  <psc:chapter start="12:03" title="What BDSA Tracks And Why" />
  <psc:chapter start="14:11" title="From CPG To Cannabis Data Reality" />
  <psc:chapter start="16:39" title="AI Speed And Messy SKU Problems" />
  <psc:chapter start="19:33" title="Brands Learn Their Real Rank" />
  <psc:chapter start="22:44" title="Gen Z Vapes Millennials Roll Joints" />
  <psc:chapter start="25:44" title="Why Cannabis Beverages Stay Small" />
  <psc:chapter start="33:39" title="Georgia And Ohio Regulation Shockwaves" />
  <psc:chapter start="37:01" title="Michigan Price Compression And Bulk Buying" />
  <psc:chapter start="44:14" title="Market Maturity And Interstate Commerce" />
  <psc:chapter start="45:54" title="Virginia Forecast And Medical To Adult-Use" />
  <psc:chapter start="48:41" title="Using AI Without Getting Fooled" />
  <psc:chapter start="52:03" title="MCP With Claude Changes Data Access" />
  <psc:chapter start="56:29" title="Are We Still Early In Cannabis?" />
  <psc:chapter start="58:35" title="Last Call And Listener Requests" />
</psc:chapters>
    <itunes:duration>3660</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>145</itunes:episode>
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  <item>
    <itunes:title>TWICL (July 10, 2026) - What Actually Happened at the DEA Hearings + Virginia&#39;s 2027 Timeline</itunes:title>
    <title>TWICL (July 10, 2026) - What Actually Happened at the DEA Hearings + Virginia&#39;s 2027 Timeline</title>
    <itunes:summary><![CDATA[The rules of the cannabis economy are being rewritten right now in a small, secure federal courtroom in Northern Virginia. While July usually signals a summer slowdown for the industry, the exact opposite is happening. In this week's live episode breakdown, AnnaRae Grabstein (Co-Host of High Spirits) steps into the arena alongside Jay Rosenthal (Cultivated) and legal analyst Marc Hauser (Cannabis Musings). Together, they pull back the curtain on the opaque DEA administrative hearings regardin...]]></itunes:summary>
    <description><![CDATA[<p>The rules of the cannabis economy are being rewritten right now in a small, secure federal courtroom in Northern Virginia. While July usually signals a summer slowdown for the industry, the exact opposite is happening.</p><p>In this week&apos;s live episode breakdown, <b>AnnaRae Grabstein</b> (Co-Host of <em>High Spirits</em>) steps into the arena alongside <b>Jay Rosenthal</b> (<em>Cultivated</em>) and legal analyst <b>Marc Hauser</b> (<em>Cannabis Musings</em>). Together, they pull back the curtain on the opaque DEA administrative hearings regarding the federal rescheduling of adult-use marijuana.</p><p>From the bizarre bifurcation of medical versus adult-use policy to Virginia’s impending local market launch, this conversation cuts through the legal jargon to deliver the raw, unvarnished market realities that mainstream headlines completely miss.</p><p><b>💡 What You’ll Learn:</b></p><ul><li><b>The Schedule III Mystery:</b> Why the federal government took pains to fit medical cannabis into a specific DEA buy/sell framework, yet left adult-use trapped in administrative purgatory.</li><li><b>The Litigation Chess Match:</b> Why the seemingly dry, &quot;bibliography-style&quot; DEA hearings are actually a methodical setup for the massive federal court battles ahead.</li><li><b>The Interstate Commerce Catch-22:</b> How shifting to Schedule III <em>without</em> explicit DEA registration might keep state-line walls up—and why top law firms won&apos;t bless exchange up-listing just yet.</li><li><b>Virginia for Virginians?:</b> A realistic look at the Commonwealth’s upcoming 2027 market, skyrocketing license values, and whether states can truly box out major Multi-State Operators (MSOs).</li><li><b>The Capital Gap:</b> Why state-level, SBA-style funding—not just local protectionism—is the only real way independent craft operators can survive against heavily funded players.</li></ul><p><b>🚀 Why Tune In?</b></p><p>If you are a cannabis or hemp operator, entrepreneur, or executive trying to forecast where your capital and supply chains should go over the next 24 months, you cannot afford to guess. This episode offers an expert-level breakdown of the legal mechanics and regulatory hurdles shaping the future of retail, investment, and interstate trade. Tune in to get the strategic insights you need to navigate an increasingly complex, fragmented marketplace.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The rules of the cannabis economy are being rewritten right now in a small, secure federal courtroom in Northern Virginia. While July usually signals a summer slowdown for the industry, the exact opposite is happening.</p><p>In this week&apos;s live episode breakdown, <b>AnnaRae Grabstein</b> (Co-Host of <em>High Spirits</em>) steps into the arena alongside <b>Jay Rosenthal</b> (<em>Cultivated</em>) and legal analyst <b>Marc Hauser</b> (<em>Cannabis Musings</em>). Together, they pull back the curtain on the opaque DEA administrative hearings regarding the federal rescheduling of adult-use marijuana.</p><p>From the bizarre bifurcation of medical versus adult-use policy to Virginia’s impending local market launch, this conversation cuts through the legal jargon to deliver the raw, unvarnished market realities that mainstream headlines completely miss.</p><p><b>💡 What You’ll Learn:</b></p><ul><li><b>The Schedule III Mystery:</b> Why the federal government took pains to fit medical cannabis into a specific DEA buy/sell framework, yet left adult-use trapped in administrative purgatory.</li><li><b>The Litigation Chess Match:</b> Why the seemingly dry, &quot;bibliography-style&quot; DEA hearings are actually a methodical setup for the massive federal court battles ahead.</li><li><b>The Interstate Commerce Catch-22:</b> How shifting to Schedule III <em>without</em> explicit DEA registration might keep state-line walls up—and why top law firms won&apos;t bless exchange up-listing just yet.</li><li><b>Virginia for Virginians?:</b> A realistic look at the Commonwealth’s upcoming 2027 market, skyrocketing license values, and whether states can truly box out major Multi-State Operators (MSOs).</li><li><b>The Capital Gap:</b> Why state-level, SBA-style funding—not just local protectionism—is the only real way independent craft operators can survive against heavily funded players.</li></ul><p><b>🚀 Why Tune In?</b></p><p>If you are a cannabis or hemp operator, entrepreneur, or executive trying to forecast where your capital and supply chains should go over the next 24 months, you cannot afford to guess. This episode offers an expert-level breakdown of the legal mechanics and regulatory hurdles shaping the future of retail, investment, and interstate trade. Tune in to get the strategic insights you need to navigate an increasingly complex, fragmented marketplace.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/19489469-twicl-july-10-2026-what-actually-happened-at-the-dea-hearings-virginia-s-2027-timeline.mp3" length="24800407" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Mon, 13 Jul 2026 14:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Hosts Set The Week’s Stakes" />
  <psc:chapter start="2:40" title="Arlington Hearing Expectations And Surprises" />
  <psc:chapter start="5:30" title="Why Medical Got A Different Track" />
  <psc:chapter start="11:55" title="Adult-Use Testimony And Litigation Setup" />
  <psc:chapter start="17:55" title="State Scheduling Conflicts And Enforcement Risk" />
  <psc:chapter start="20:30" title="Investors, Uplisting, And Interstate Commerce" />
  <psc:chapter start="21:50" title="Virginia Legalization And Market Design" />
  <psc:chapter start="27:15" title="Winners And Losers From The Week" />
  <psc:chapter start="33:30" title="Webinar Plug And Closing Notes" />
</psc:chapters>
    <itunes:duration>2063</itunes:duration>
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    <itunes:episodeType>bonus</itunes:episodeType>
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  </item>
  <item>
    <itunes:title>#144 - Betting Big on One Brand: Ohio’s Market Leader w/ Zach Weprin (Certified)</itunes:title>
    <title>#144 - Betting Big on One Brand: Ohio’s Market Leader w/ Zach Weprin (Certified)</title>
    <itunes:summary><![CDATA[While most multi-state operators are racing to build massive houses of brands, one independent Ohio operator made the exact opposite bet—and won. About This Episode: In this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein sit down with Zach Weprin, President of Certified Cultivators, to unpack how his family-owned, vertically integrated company captured an impressive 7% market share in Ohio. Zach shares the raw, behind-the-scenes journey of transforming a former auto parts w...]]></itunes:summary>
    <description><![CDATA[<p>While most multi-state operators are racing to build massive houses of brands, one independent Ohio operator made the exact opposite bet—and won.</p><p><b>About This Episode: </b>In this episode of <em>High Spirits</em>, hosts Ben Larson &amp; AnnaRae Grabstein sit down with Zach Weprin, President of Certified Cultivators, to unpack how his family-owned, vertically integrated company captured an impressive 7% market share in Ohio. Zach shares the raw, behind-the-scenes journey of transforming a former auto parts warehouse into a top-tier cultivation facility, navigating the shift from medical to adult-use, and why they choose to double down on a single brand name across flower, vapes, edibles, and beverages.</p><p><br/></p><p><br/><b>What You’ll Learn:</b></p><ul><li><b>The Single-Brand Strategy: </b>Why Certified rejected the &quot;house of brands&quot; model and how putting all their equity into one name drove massive consumer trust.</li><li><b>Wholesale vs. Retail Economics:</b> Why Zach is prioritizing a robust wholesale engine over retail footprint saturation in a limited-license market.</li><li><b>The Three Pillars of Cultivation Success:</b> How balancing genetics, environmental control, and team culture creates &quot;lightning in a bottle.&quot;</li><li><b>Bootcamp for Cannabis: </b>Why a background in the high-stakes hospitality and restaurant industry is the ultimate foundation for scaling a cannabis business.</li></ul><p><br/></p><p><br/><b>Meet the Guest:</b></p><p><b>Zach Weprin</b> is the co-founder and President of Certified Cultivators, one of the premier independently owned, vertically integrated cannabis companies in Ohio. Before entering the cannabis industry in 2017 alongside his father, Zach spent a decade building a highly successful fast-casual sushi chain. His deep hospitality background shapes Certified’s focus on culture, operational efficiency, and community-driven brand building, cementing their spot at the top of the rapidly growing Ohio market.</p><p><br/></p><p><br/></p><p><b>Why Tune In?</b> If you are an operator, entrepreneur, or investor trying to navigate market compression and brand differentiation, this conversation provides a masterclass on capital efficiency, vertical integration tactics, and true brand discipline in a shifting regulatory landscape.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>While most multi-state operators are racing to build massive houses of brands, one independent Ohio operator made the exact opposite bet—and won.</p><p><b>About This Episode: </b>In this episode of <em>High Spirits</em>, hosts Ben Larson &amp; AnnaRae Grabstein sit down with Zach Weprin, President of Certified Cultivators, to unpack how his family-owned, vertically integrated company captured an impressive 7% market share in Ohio. Zach shares the raw, behind-the-scenes journey of transforming a former auto parts warehouse into a top-tier cultivation facility, navigating the shift from medical to adult-use, and why they choose to double down on a single brand name across flower, vapes, edibles, and beverages.</p><p><br/></p><p><br/><b>What You’ll Learn:</b></p><ul><li><b>The Single-Brand Strategy: </b>Why Certified rejected the &quot;house of brands&quot; model and how putting all their equity into one name drove massive consumer trust.</li><li><b>Wholesale vs. Retail Economics:</b> Why Zach is prioritizing a robust wholesale engine over retail footprint saturation in a limited-license market.</li><li><b>The Three Pillars of Cultivation Success:</b> How balancing genetics, environmental control, and team culture creates &quot;lightning in a bottle.&quot;</li><li><b>Bootcamp for Cannabis: </b>Why a background in the high-stakes hospitality and restaurant industry is the ultimate foundation for scaling a cannabis business.</li></ul><p><br/></p><p><br/><b>Meet the Guest:</b></p><p><b>Zach Weprin</b> is the co-founder and President of Certified Cultivators, one of the premier independently owned, vertically integrated cannabis companies in Ohio. Before entering the cannabis industry in 2017 alongside his father, Zach spent a decade building a highly successful fast-casual sushi chain. His deep hospitality background shapes Certified’s focus on culture, operational efficiency, and community-driven brand building, cementing their spot at the top of the rapidly growing Ohio market.</p><p><br/></p><p><br/></p><p><b>Why Tune In?</b> If you are an operator, entrepreneur, or investor trying to navigate market compression and brand differentiation, this conversation provides a masterclass on capital efficiency, vertical integration tactics, and true brand discipline in a shifting regulatory landscape.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 09 Jul 2026 17:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome And New Baby Life" />
  <psc:chapter start="4:59" title="Meet Zach And Ohio Cannabis" />
  <psc:chapter start="7:05" title="The Joint That Sparked Certified" />
  <psc:chapter start="8:58" title="Funding Without Losing Control" />
  <psc:chapter start="10:31" title="Making Family Business Actually Work" />
  <psc:chapter start="13:43" title="Betting Everything On One Brand" />
  <psc:chapter start="17:08" title="Why Retail Comes After Wholesale" />
  <psc:chapter start="20:17" title="Building Deep In House Manufacturing" />
  <psc:chapter start="27:16" title="THC Beverages Hemp Confusion Distillate" />
  <psc:chapter start="32:34" title="Regulation Risk And Interstate Commerce" />
  <psc:chapter start="38:45" title="Building Trust Through Design And Team" />
  <psc:chapter start="43:27" title="Genetics Pheno Hunting Tissue Culture" />
  <psc:chapter start="46:48" title="Hiring For Culture In Cannabis" />
  <psc:chapter start="52:08" title="Last Call And Closing Thanks" />
</psc:chapters>
    <itunes:duration>3302</itunes:duration>
    <itunes:keywords></itunes:keywords>
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  <item>
    <itunes:title>#143 - How Eddie Brennan Built ayrloom’s $75M Empire (Plus DEA Hearing Update)</itunes:title>
    <title>#143 - How Eddie Brennan Built ayrloom’s $75M Empire (Plus DEA Hearing Update)</title>
    <itunes:summary><![CDATA[What happens when a 115-year-old family farm bets its entire legacy on the future of cannabis? You get New York’s top-selling beverage and vape brand, bringing in over $75M in retail sales. In this episode of High Spirits, host AnnaRae Grabstein holds down the fort while Ben Larson is away on paternity leave. She sits down with Eddie Brennan, CEO of ayrloom, to dissect their meteoric rise in the New York market and how they utilized centuries of agricultural and alcohol distribution expertise...]]></itunes:summary>
    <description><![CDATA[<p>What happens when a 115-year-old family farm bets its entire legacy on the future of cannabis? You get New York’s top-selling beverage and vape brand, bringing in over $75M in retail sales.</p><p>In this episode of <em>High Spirits</em>, host AnnaRae Grabstein holds down the fort while Ben Larson is away on paternity leave. She sits down with <b>Eddie Brennan</b>, <b>CEO of</b> <a href='https://ayrloom.com/'><b>ayrloom</b></a>, to dissect their meteoric rise in the New York market and how they utilized centuries of agricultural and alcohol distribution expertise to dominate cannabis. Plus, the episode kicks off with an exclusive, boots-on-the-ground debrief from <b>Laura Fogelman</b>, <b>Chief of Staff at </b><a href='https://www.pax.com/'><b>PAX</b></a>, who sharing her firsthand, unfiltered notes from inside day one of the historic DEA rescheduling hearings.</p><p><br/><b>What You’ll Learn</b></p><ul><li><b>The DEA Hearing Inside Scoop: </b>Why the recent DEA hearings had tighter security than a fortress, who was actually in the room, and how the DEA is vigorously defending Schedule III.</li><li><b>The Blueprint for $75M in Retail Sales:</b> How ayrloom scaled to millions of units in New York by prioritizing true vertical integration and agricultural consistency.</li><li><b>Borrowing from Big Alcohol:</b> Why hiring from CPG giants like Anheuser-Busch and Proctor &amp; Gamble beats relying solely on cannabis industry transplants.</li><li><b>Navigating the Looming Hemp Cliff:</b> Eddie’s candid, changing outlook on the future of the hemp-derived THC beverage market ahead of upcoming November regulations.</li></ul><p><br/></p><p><br/><b>Meet the Guests</b></p><p><br/><b>Eddie Brennan</b> is the President of Beak &amp; Skiff and the CEO of <a href='https://ayrloom.com/'><b>ayrloom</b></a>. As a fifth-generation leader of a 1,000-acre New York apple orchard, Eddie successfully pivoted the legacy farm into a top 10 national hard cider brand (<a href='https://1911established.com/'>1911 Established</a>) before betting the farm on regulated cannabis and hemp-derived beverages.</p><p><b>Laura Fogelman</b> is the<b> Chief of Staff and Head of Strategic Communications at </b><a href='https://www.pax.com/'><b>PAX</b></a>. With a deep background in public affairs and brand strategy, Laura sits at the intersection of product innovation and federal cannabis policy reform.</p><p><br/></p><p><br/><b>Why Tune In?</b><br/><br/></p><p>Whether you are trying to navigate shifting state regulations or scale a beverage brand across state lines, this conversation delivers an essential masterclass in applying institutional CPG discipline to the chaotic realities of modern cannabis.</p><p><br/></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>What happens when a 115-year-old family farm bets its entire legacy on the future of cannabis? You get New York’s top-selling beverage and vape brand, bringing in over $75M in retail sales.</p><p>In this episode of <em>High Spirits</em>, host AnnaRae Grabstein holds down the fort while Ben Larson is away on paternity leave. She sits down with <b>Eddie Brennan</b>, <b>CEO of</b> <a href='https://ayrloom.com/'><b>ayrloom</b></a>, to dissect their meteoric rise in the New York market and how they utilized centuries of agricultural and alcohol distribution expertise to dominate cannabis. Plus, the episode kicks off with an exclusive, boots-on-the-ground debrief from <b>Laura Fogelman</b>, <b>Chief of Staff at </b><a href='https://www.pax.com/'><b>PAX</b></a>, who sharing her firsthand, unfiltered notes from inside day one of the historic DEA rescheduling hearings.</p><p><br/><b>What You’ll Learn</b></p><ul><li><b>The DEA Hearing Inside Scoop: </b>Why the recent DEA hearings had tighter security than a fortress, who was actually in the room, and how the DEA is vigorously defending Schedule III.</li><li><b>The Blueprint for $75M in Retail Sales:</b> How ayrloom scaled to millions of units in New York by prioritizing true vertical integration and agricultural consistency.</li><li><b>Borrowing from Big Alcohol:</b> Why hiring from CPG giants like Anheuser-Busch and Proctor &amp; Gamble beats relying solely on cannabis industry transplants.</li><li><b>Navigating the Looming Hemp Cliff:</b> Eddie’s candid, changing outlook on the future of the hemp-derived THC beverage market ahead of upcoming November regulations.</li></ul><p><br/></p><p><br/><b>Meet the Guests</b></p><p><br/><b>Eddie Brennan</b> is the President of Beak &amp; Skiff and the CEO of <a href='https://ayrloom.com/'><b>ayrloom</b></a>. As a fifth-generation leader of a 1,000-acre New York apple orchard, Eddie successfully pivoted the legacy farm into a top 10 national hard cider brand (<a href='https://1911established.com/'>1911 Established</a>) before betting the farm on regulated cannabis and hemp-derived beverages.</p><p><b>Laura Fogelman</b> is the<b> Chief of Staff and Head of Strategic Communications at </b><a href='https://www.pax.com/'><b>PAX</b></a>. With a deep background in public affairs and brand strategy, Laura sits at the intersection of product innovation and federal cannabis policy reform.</p><p><br/></p><p><br/><b>Why Tune In?</b><br/><br/></p><p>Whether you are trying to navigate shifting state regulations or scale a beverage brand across state lines, this conversation delivers an essential masterclass in applying institutional CPG discipline to the chaotic realities of modern cannabis.</p><p><br/></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Wed, 01 Jul 2026 09:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#143 - How Eddie Brennan Built ayrloom’s $75M Empire (Plus DEA Hearing Update)" />
  <psc:chapter start="0:34" title="Welcome And Ben’s Big News" />
  <psc:chapter start="4:43" title="Getting Inside The DEA Hearing" />
  <psc:chapter start="10:30" title="FDA Testimony On Medical Use" />
  <psc:chapter start="14:11" title="Opposition Cross And Judge Dynamics" />
  <psc:chapter start="16:45" title="Meet Eddie Brennan Of Heirloom" />
  <psc:chapter start="22:15" title="Vertical Integration From Orchard To THC" />
  <psc:chapter start="30:07" title="How Heirloom Builds New Products" />
  <psc:chapter start="34:23" title="Festivals And Marketing Under Restrictions" />
  <psc:chapter start="36:32" title="Hemp Beverage Uncertainty And Regulation" />
  <psc:chapter start="39:51" title="Leadership Strain And Family Legacy" />
  <psc:chapter start="46:52" title="Final Advice And Listener Sendoff" />
</psc:chapters>
    <itunes:duration>2926</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>143</itunes:episode>
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    <itunes:title>TWICL (June 26,2026) - Another Nasdaq Moment, Questions about DEA Fairness, and more</itunes:title>
    <title>TWICL (June 26,2026) - Another Nasdaq Moment, Questions about DEA Fairness, and more</title>
    <itunes:summary><![CDATA[The cannabis industry is sprinting toward major U.S. stock exchanges, but a high-stakes showdown in Washington could completely rewrite the rules of the game.  On this episode of This Week in Cannabis Live, host Jay Rosenthal and the Cultivated Media team (Jeremy Berke) are joined by regular panel experts AnnaRae Grabstein (High Spirits) and Marc Hauser (Cannabis Musings) to break down a massive transparency battle unfolding at the DEA. As major operators find creative new legal pathways...]]></itunes:summary>
    <description><![CDATA[<p>The cannabis industry is sprinting toward major U.S. stock exchanges, but a high-stakes showdown in Washington could completely rewrite the rules of the game. </p><p>On this episode of <em>This Week in Cannabis Live</em>, host Jay Rosenthal and the <b>Cultivated Media</b> team (Jeremy Berke) are joined by regular panel experts AnnaRae Grabstein (<em>High Spirits</em>) and Marc Hauser (<em>Cannabis Musings</em>) to break down a massive transparency battle unfolding at the DEA.</p><p>As major operators find creative new legal pathways to land on the NYSE, the federal government is preparing to hold its historic Schedule III rescheduling hearings entirely behind closed doors. From &quot;prohibitionist theater&quot; in DC to trade association collapses in Canada, the panel cuts through the noise to show operators, entrepreneurs, and executives where the industry is actually heading.</p><p><b>What You’ll Learn:</b></p><ul><li><b>The &quot;Medical-Until-Retail&quot; Loophole:</b> How Glass House Brands followed Trulieve&apos;s fast follow to the NYSE by deconsolidating its supply chain, and what it means for up-supply chain operators.</li><li><b>The DEA’s Secret Hearings:</b> Why the public and media are being locked out of the historic Schedule III rescheduling trial, and the grassroots legal effort to force a live stream.</li><li><b>The Skepticism Behind Schedule III:</b> Will the DEA actually defend cannabis reform in court, or are we witnessing performative prohibitionist theater?</li><li><b>Why Trade Associations are Failing:</b> What the sudden shutdown of the Cannabis Council of Canada teaches us about fractured supply chain desires and industry normalization.</li><li><b>The Federal Lobbying Boom:</b> Why Washington lawyers and lobbyists are the biggest financial winners of the current regulatory whiplash.</li></ul><p><b>Meet the Panel:</b></p><ul><li><b>Jay Rosenthal &amp; Jeremy Berke:</b> Co-founders of <em>Cultivated Media</em>, the leading daily briefing for cannabis business and policy professionals. </li><li><b>AnnaRae Grabstein:</b> Regular panel guest, cannabis compliance expert, and co-host of <em>High Spirits: The Cannabis Business Podcast</em>. </li><li><b>Marc Hauser:</b> Cannabis legal strategist and author of <em>Cannabis Musings</em>. </li></ul><p><b>Why Tune In?</b></p><p>If you are an operator trying to project your 2026 tax burden, a hemp brand surviving daily regulatory whiplash, or an investor tracking macro capital inflows, this breakdown is essential. The <em>Cultivated</em> panel uncovers the hidden structural risks of asset deconsolidation and gives you a front-row seat to the most consequential federal drug policy battle in fifty years.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The cannabis industry is sprinting toward major U.S. stock exchanges, but a high-stakes showdown in Washington could completely rewrite the rules of the game. </p><p>On this episode of <em>This Week in Cannabis Live</em>, host Jay Rosenthal and the <b>Cultivated Media</b> team (Jeremy Berke) are joined by regular panel experts AnnaRae Grabstein (<em>High Spirits</em>) and Marc Hauser (<em>Cannabis Musings</em>) to break down a massive transparency battle unfolding at the DEA.</p><p>As major operators find creative new legal pathways to land on the NYSE, the federal government is preparing to hold its historic Schedule III rescheduling hearings entirely behind closed doors. From &quot;prohibitionist theater&quot; in DC to trade association collapses in Canada, the panel cuts through the noise to show operators, entrepreneurs, and executives where the industry is actually heading.</p><p><b>What You’ll Learn:</b></p><ul><li><b>The &quot;Medical-Until-Retail&quot; Loophole:</b> How Glass House Brands followed Trulieve&apos;s fast follow to the NYSE by deconsolidating its supply chain, and what it means for up-supply chain operators.</li><li><b>The DEA’s Secret Hearings:</b> Why the public and media are being locked out of the historic Schedule III rescheduling trial, and the grassroots legal effort to force a live stream.</li><li><b>The Skepticism Behind Schedule III:</b> Will the DEA actually defend cannabis reform in court, or are we witnessing performative prohibitionist theater?</li><li><b>Why Trade Associations are Failing:</b> What the sudden shutdown of the Cannabis Council of Canada teaches us about fractured supply chain desires and industry normalization.</li><li><b>The Federal Lobbying Boom:</b> Why Washington lawyers and lobbyists are the biggest financial winners of the current regulatory whiplash.</li></ul><p><b>Meet the Panel:</b></p><ul><li><b>Jay Rosenthal &amp; Jeremy Berke:</b> Co-founders of <em>Cultivated Media</em>, the leading daily briefing for cannabis business and policy professionals. </li><li><b>AnnaRae Grabstein:</b> Regular panel guest, cannabis compliance expert, and co-host of <em>High Spirits: The Cannabis Business Podcast</em>. </li><li><b>Marc Hauser:</b> Cannabis legal strategist and author of <em>Cannabis Musings</em>. </li></ul><p><b>Why Tune In?</b></p><p>If you are an operator trying to project your 2026 tax burden, a hemp brand surviving daily regulatory whiplash, or an investor tracking macro capital inflows, this breakdown is essential. The <em>Cultivated</em> panel uncovers the hidden structural risks of asset deconsolidation and gives you a front-row seat to the most consequential federal drug policy battle in fifty years.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Sat, 27 Jun 2026 09:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/19410534/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome And The Week’s Big Moves" />
  <psc:chapter start="0:39" title="Glasshouse’s NYSE Listing Strategy" />
  <psc:chapter start="5:20" title="Will Uplisting Actually Move Valuations" />
  <psc:chapter start="9:38" title="Deconsolidation Risks And Balance Sheet Reality" />
  <psc:chapter start="17:28" title="DEA Schedule III Hearing And Transparency Fight" />
  <psc:chapter start="21:05" title="Canada’s Lobby Group Shuts Down" />
  <psc:chapter start="24:20" title="Winners And Losers Across Federal Policy" />
  <psc:chapter start="27:17" title="Hemp Brand Whiplash And Farmer Fallout" />
  <psc:chapter start="28:49" title="What’s Next And Upcoming Interviews" />
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    <itunes:duration>1867</itunes:duration>
    <itunes:keywords></itunes:keywords>
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    <itunes:title>IgniteIt Chicago Replay: AI, M&amp;A, and Policy Blitz</itunes:title>
    <title>IgniteIt Chicago Replay: AI, M&amp;A, and Policy Blitz</title>
    <itunes:summary><![CDATA[Live from the media stage at IgniteIt Chicago, High Spirits co-host AnnaRae Grabstein conducts five lightning-round interviews with the industry’s sharpest minds. From the realities of major M&amp;A integration and enterprise AI deployment to a wild on-stage metaphor involving a literal caterpillar, this special bonus episode captures the exact energy, momentum, and anxiety of the current market.  Featuring insights from Patrick Lane, Ed Keating, Sarah McLaughlin, Jordan Eisenstat, and D...]]></itunes:summary>
    <description><![CDATA[<p>Live from the media stage at <b>IgniteIt Chicago</b>, <em>High Spirits</em> co-host <b>AnnaRae Grabstein</b> conducts five lightning-round interviews with the industry’s sharpest minds. From the realities of major M&amp;A integration and enterprise AI deployment to a wild on-stage metaphor involving a literal caterpillar, this special bonus episode captures the exact energy, momentum, and anxiety of the current market. </p><p>Featuring insights from Patrick Lane, Ed Keating, Sarah McLaughlin, Jordan Eisenstat, and Dr. Lucas McCann.</p><p>What You’ll Learn:</p><ul><li><b>Data-Driven AI:</b> How Claude and custom AI tools are replacing manual analytics for conference organizers and content creators.</li><li><b>Navigating Consolidation</b>: The operational reality of merging with your top competitor and how to manage staff during a surprise buyout.</li><li><b>Formulation &amp; Hemp Risk</b>: Why the upcoming November hemp regulations are forcing a strategic pivot for edible and beverage brands.</li><li><b>The Global Opportunity</b>: How Canadian export data shows a clear survival blueprint for lean American operators looking overseas.</li></ul><p><b>Why Tune In?</b> </p><p>Get a seat on the expo floor and hear exactly how top cannabis executives, PR strategists, and scientists are preparing their businesses for the next 12 months of federal policy changes.</p><p><b>Timestamps</b>: </p><p>0:00 - Live Podcast Kickoff with Patrick Lane (IgniteIt) </p><p>5:30 - M&amp;A Data &amp; Vendor Shakeouts with Ed Keating (Emerald Intel) </p><p>14:25 - Why Gummies Dominate the Market with Sarah McLaughlin (Melt Make) </p><p>20:45 - AI Disrupting PR Workflows with Jordan Eisenstat (Marino PR) </p><p>29:20 - Bold Policy Forecasts &amp; Global Markets with Dr. Lucas McCann (CannDelta) </p><p>36:30 - Final Wrap-Up</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Live from the media stage at <b>IgniteIt Chicago</b>, <em>High Spirits</em> co-host <b>AnnaRae Grabstein</b> conducts five lightning-round interviews with the industry’s sharpest minds. From the realities of major M&amp;A integration and enterprise AI deployment to a wild on-stage metaphor involving a literal caterpillar, this special bonus episode captures the exact energy, momentum, and anxiety of the current market. </p><p>Featuring insights from Patrick Lane, Ed Keating, Sarah McLaughlin, Jordan Eisenstat, and Dr. Lucas McCann.</p><p>What You’ll Learn:</p><ul><li><b>Data-Driven AI:</b> How Claude and custom AI tools are replacing manual analytics for conference organizers and content creators.</li><li><b>Navigating Consolidation</b>: The operational reality of merging with your top competitor and how to manage staff during a surprise buyout.</li><li><b>Formulation &amp; Hemp Risk</b>: Why the upcoming November hemp regulations are forcing a strategic pivot for edible and beverage brands.</li><li><b>The Global Opportunity</b>: How Canadian export data shows a clear survival blueprint for lean American operators looking overseas.</li></ul><p><b>Why Tune In?</b> </p><p>Get a seat on the expo floor and hear exactly how top cannabis executives, PR strategists, and scientists are preparing their businesses for the next 12 months of federal policy changes.</p><p><b>Timestamps</b>: </p><p>0:00 - Live Podcast Kickoff with Patrick Lane (IgniteIt) </p><p>5:30 - M&amp;A Data &amp; Vendor Shakeouts with Ed Keating (Emerald Intel) </p><p>14:25 - Why Gummies Dominate the Market with Sarah McLaughlin (Melt Make) </p><p>20:45 - AI Disrupting PR Workflows with Jordan Eisenstat (Marino PR) </p><p>29:20 - Bold Policy Forecasts &amp; Global Markets with Dr. Lucas McCann (CannDelta) </p><p>36:30 - Final Wrap-Up</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/19409273-igniteit-chicago-replay-ai-m-a-and-policy-blitz.mp3" length="26943846" type="audio/mpeg" />
    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Sat, 27 Jun 2026 08:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Live From Ignited Chicago" />
  <psc:chapter start="1:31" title="AI Turns Attendee Data Into Strategy" />
  <psc:chapter start="2:46" title="Schedule III And New Capital" />
  <psc:chapter start="5:39" title="M&amp;A Realities In Cannabis Data" />
  <psc:chapter start="10:14" title="AI For Change Detection And APIs" />
  <psc:chapter start="13:02" title="Hemp Ban Uncertainty And Schedule III" />
  <psc:chapter start="14:43" title="The Business Of Making Gummies Easy" />
  <psc:chapter start="17:03" title="AI For Writing Support And Chatbots" />
  <psc:chapter start="20:51" title="PR Meets AI And The Media Shift" />
  <psc:chapter start="26:21" title="Policy Predictions And Market Momentum" />
  <psc:chapter start="30:02" title="Canada’s Export Playbook For The US" />
  <psc:chapter start="32:17" title="AI Reads Regulations Faster Than Humans" />
  <psc:chapter start="34:52" title="Interstate Commerce And A Bold Bet" />
  <psc:chapter start="36:47" title="Closing Thanks And Where To Follow" />
</psc:chapters>
    <itunes:duration>2241</itunes:duration>
    <itunes:keywords></itunes:keywords>
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    <itunes:title>#142 - Is California Cannabis Going Global? Glass House Brands President Graham Farrar on NYSE Up-listing &amp; Schedule III</itunes:title>
    <title>#142 - Is California Cannabis Going Global? Glass House Brands President Graham Farrar on NYSE Up-listing &amp; Schedule III</title>
    <itunes:summary><![CDATA[The federal government has officially rewritten the history books by shifting medicinal cannabis to Schedule III—and Glass House Brands is making a massive, unprecedented chess move to capitalize on it.  About This Episode   In this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein sit down with Graham Farrar, Co-Founder, President, and Chief Cannabis Officer of Glass House Brands. Graham breaks down Glass House’s recent structural deconsolidation to position itself as a 100% ...]]></itunes:summary>
    <description><![CDATA[<p>The federal government has officially rewritten the history books by shifting medicinal cannabis to Schedule III—and Glass House Brands is making a massive, unprecedented chess move to capitalize on it.</p><p><br/><b>About This Episode</b><br/><br/></p><p>In this episode of <em>High Spirits</em>, hosts <b>Ben Larson</b> &amp; <b>AnnaRae Grabstein</b> sit down with <b>Graham Farrar</b>, Co-Founder, President, and Chief Cannabis Officer of Glass House Brands. Graham breaks down Glass House’s recent structural deconsolidation to position itself as a 100% medicinal company ready for a historic NYSE up-listing. The trio dives deep into why the DEA&apos;s recent actions aren&apos;t standard bureaucracy, how the Dormant Commerce Clause will eventually force a 50-state open market, and why the West Coast is uniquely positioned to dominate the global cannabis stage.</p><p><br/><b>What You’ll Learn</b><br/><br/></p><ul><li><b>The Deconsolidation Strategy</b>: Why Glass House split its retail operations from cultivation to align with federal Schedule III protections and target a major US stock exchange listing.</li><li><b>Reading the DEA’s Playbook</b>: Inside the unexpected speed, proactive drug code updates, and &quot;pendency rules&quot; that show the current administration’s true intention to move fast.</li><li><b>The Dormant Commerce Clause &amp; Interstate Trade</b>: Why state-level protectionism will inevitably fall, and how shipping bulk, non-final form cannabis circumvents current regulatory gridlocks.</li><li><b>The European Premium</b>: Graham&apos;s key takeaways from Berlin on why international markets are willing to pay a premium for California culture and sun-grown genetics.</li></ul><p><br/><b>Meet the Guest</b><br/><br/></p><p><b>Graham Farrar</b> is the President, Co-Founder, and Chief Cannabis Officer of <b>Glass House Brands</b> (NEO: GLAS.A.U) (OTCQX: GLASF), one of the largest vertically integrated cannabis companies in the United States. A serial entrepreneur and tech alumnus (including being part of the founding teams at Software.com and Sonos), Graham has spent the last decade building Glasshouse into a powerhouse that operates the largest legal greenhouse facility in the world in Carpinteria, California. Beyond cannabis, he is a dedicated music enthusiast who served on the board of the Santa Barbara Bowl for 18 years.</p><p><br/><b>Why Tune In?</b><br/><br/></p><p>If you are an operator, investor, or executive waiting for &quot;the other shoe to drop&quot; on scheduling, this episode is a blueprint for proactive leadership. Learn how the biggest players are shifting from a defensive posture to an offensive, global scale strategy before the ink on federal reform is even dry.</p><p><br/></p><p><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The federal government has officially rewritten the history books by shifting medicinal cannabis to Schedule III—and Glass House Brands is making a massive, unprecedented chess move to capitalize on it.</p><p><br/><b>About This Episode</b><br/><br/></p><p>In this episode of <em>High Spirits</em>, hosts <b>Ben Larson</b> &amp; <b>AnnaRae Grabstein</b> sit down with <b>Graham Farrar</b>, Co-Founder, President, and Chief Cannabis Officer of Glass House Brands. Graham breaks down Glass House’s recent structural deconsolidation to position itself as a 100% medicinal company ready for a historic NYSE up-listing. The trio dives deep into why the DEA&apos;s recent actions aren&apos;t standard bureaucracy, how the Dormant Commerce Clause will eventually force a 50-state open market, and why the West Coast is uniquely positioned to dominate the global cannabis stage.</p><p><br/><b>What You’ll Learn</b><br/><br/></p><ul><li><b>The Deconsolidation Strategy</b>: Why Glass House split its retail operations from cultivation to align with federal Schedule III protections and target a major US stock exchange listing.</li><li><b>Reading the DEA’s Playbook</b>: Inside the unexpected speed, proactive drug code updates, and &quot;pendency rules&quot; that show the current administration’s true intention to move fast.</li><li><b>The Dormant Commerce Clause &amp; Interstate Trade</b>: Why state-level protectionism will inevitably fall, and how shipping bulk, non-final form cannabis circumvents current regulatory gridlocks.</li><li><b>The European Premium</b>: Graham&apos;s key takeaways from Berlin on why international markets are willing to pay a premium for California culture and sun-grown genetics.</li></ul><p><br/><b>Meet the Guest</b><br/><br/></p><p><b>Graham Farrar</b> is the President, Co-Founder, and Chief Cannabis Officer of <b>Glass House Brands</b> (NEO: GLAS.A.U) (OTCQX: GLASF), one of the largest vertically integrated cannabis companies in the United States. A serial entrepreneur and tech alumnus (including being part of the founding teams at Software.com and Sonos), Graham has spent the last decade building Glasshouse into a powerhouse that operates the largest legal greenhouse facility in the world in Carpinteria, California. Beyond cannabis, he is a dedicated music enthusiast who served on the board of the Santa Barbara Bowl for 18 years.</p><p><br/><b>Why Tune In?</b><br/><br/></p><p>If you are an operator, investor, or executive waiting for &quot;the other shoe to drop&quot; on scheduling, this episode is a blueprint for proactive leadership. Learn how the biggest players are shifting from a defensive posture to an offensive, global scale strategy before the ink on federal reform is even dry.</p><p><br/></p><p><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/19393310-142-is-california-cannabis-going-global-glass-house-brands-president-graham-farrar-on-nyse-up-listing-schedule-iii.mp3" length="36193484" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19393310</guid>
    <pubDate>Tue, 23 Jun 2026 16:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome And Life Updates" />
  <psc:chapter start="3:05" title="Meeting Glasshouse President Graham Ferrar" />
  <psc:chapter start="5:15" title="Deconsolidation And The NYSE Path" />
  <psc:chapter start="15:50" title="DEA Form 225 And Schedule 3 Reality" />
  <psc:chapter start="16:20" title="Interstate Commerce And The Dormant Clause" />
  <psc:chapter start="32:55" title="Global Demand For California Cannabis" />
  <psc:chapter start="36:35" title="California Market Shakeout And Strategy" />
  <psc:chapter start="43:15" title="Hemp Convergence And Where Regulation Lands" />
  <psc:chapter start="48:25" title="Last Call Advice And Closing" />
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    <itunes:duration>3013</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>142</itunes:episode>
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  <item>
    <itunes:title>#141 - Cannabis Biz News Roundup: CANRA Insights, Trulieve’s NYSE Debut &amp; AI Labels w/ Ben &amp; AnnaRae</itunes:title>
    <title>#141 - Cannabis Biz News Roundup: CANRA Insights, Trulieve’s NYSE Debut &amp; AI Labels w/ Ben &amp; AnnaRae</title>
    <itunes:summary><![CDATA[Cannabis Business News Roundup w/ Ben &amp; AnnaRae The landscape of cannabis and hemp policy is shifting beneath our feet faster than ever, forcing operators to constantly adapt to changing regulatory enforcement and market expansions. In this rapid-fire roundup, hosts Ben Larson and AnnaRae Grabstein dial in from across the country to break down the massive institutional shifts happening this week in public markets, state enforcement, and national policy. In this episode, Ben joins directly...]]></itunes:summary>
    <description><![CDATA[<p><b>Cannabis Business News Roundup w/ Ben &amp; AnnaRae</b></p><p>The landscape of cannabis and hemp policy is shifting beneath our feet faster than ever, forcing operators to constantly adapt to changing regulatory enforcement and market expansions. In this rapid-fire roundup, hosts Ben Larson and AnnaRae Grabstein dial in from across the country to break down the massive institutional shifts happening this week in public markets, state enforcement, and national policy.</p><p>In this episode, Ben joins directly from a break at the invitation-only CANRA (Cannabis Regulators Association) meeting in Oklahoma City to share what regulators are saying behind closed doors about cannabinoid access. Together, they unpack the structural drag of Metric track-and-trace fees, the strategic pivot toward debt over equity capital, and the industry-altering milestone of Trulieve listing on the New York Stock Exchange. They also discuss California&apos;s clunky new voluntary AI packaging review tool, state-level updates from Louisiana and Idaho, and a hopeful push toward contiguous, multi-state laboratory testing standards.</p><p><b>What You’ll Learn:</b></p><ul><li><b>Behind the Scenes at CANRA:</b> What state regulators really think about where hemp and cannabis cannabinoids should be sold.</li><li><b>The Track-and-Trace Financial Drag:</b> Why operators and regulators alike are pushing back against the operational costs of Metric data-point fees.</li><li><b>Trulieve on the NYSE:</b> What Trulieve’s historic New York Stock Exchange debut means for cannabis public equities and broader market liquidity.</li><li><b>AI vs. Regulatory Reality:</b> A critique of the California DCC&apos;s new voluntary AI image tool designed to flag youth-appealing packaging.</li></ul><p><b>Why Tune In?</b> This conversation delivers unfiltered, executive-level context on the financial and regulatory infrastructure changes that will dictate how your business secures capital, designs packaging, and moves product across state lines.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p><b>Cannabis Business News Roundup w/ Ben &amp; AnnaRae</b></p><p>The landscape of cannabis and hemp policy is shifting beneath our feet faster than ever, forcing operators to constantly adapt to changing regulatory enforcement and market expansions. In this rapid-fire roundup, hosts Ben Larson and AnnaRae Grabstein dial in from across the country to break down the massive institutional shifts happening this week in public markets, state enforcement, and national policy.</p><p>In this episode, Ben joins directly from a break at the invitation-only CANRA (Cannabis Regulators Association) meeting in Oklahoma City to share what regulators are saying behind closed doors about cannabinoid access. Together, they unpack the structural drag of Metric track-and-trace fees, the strategic pivot toward debt over equity capital, and the industry-altering milestone of Trulieve listing on the New York Stock Exchange. They also discuss California&apos;s clunky new voluntary AI packaging review tool, state-level updates from Louisiana and Idaho, and a hopeful push toward contiguous, multi-state laboratory testing standards.</p><p><b>What You’ll Learn:</b></p><ul><li><b>Behind the Scenes at CANRA:</b> What state regulators really think about where hemp and cannabis cannabinoids should be sold.</li><li><b>The Track-and-Trace Financial Drag:</b> Why operators and regulators alike are pushing back against the operational costs of Metric data-point fees.</li><li><b>Trulieve on the NYSE:</b> What Trulieve’s historic New York Stock Exchange debut means for cannabis public equities and broader market liquidity.</li><li><b>AI vs. Regulatory Reality:</b> A critique of the California DCC&apos;s new voluntary AI image tool designed to flag youth-appealing packaging.</li></ul><p><b>Why Tune In?</b> This conversation delivers unfiltered, executive-level context on the financial and regulatory infrastructure changes that will dictate how your business secures capital, designs packaging, and moves product across state lines.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/19331477-141-cannabis-biz-news-roundup-canra-insights-trulieve-s-nyse-debut-ai-labels-w-ben-annarae.mp3" length="35124345" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 11 Jun 2026 08:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Welcome And A Quick Audible" />
  <psc:chapter start="5:30" title="Where Cannabinoids Should Be Sold" />
  <psc:chapter start="11:20" title="California Regulators And Metrc Friction" />
  <psc:chapter start="14:50" title="Debt Financing As A Survival Tool" />
  <psc:chapter start="17:20" title="Trulieve Hits NYSE And Stock Pain" />
  <psc:chapter start="21:35" title="Starlink On Planes And Smart Deals" />
  <psc:chapter start="27:05" title="Congress, Bipartisanship, And Schedule Three" />
  <psc:chapter start="33:50" title="Louisiana Setback And Idaho Power Grab" />
  <psc:chapter start="35:20" title="California AI Tool For Kid-Safe Labels" />
  <psc:chapter start="43:00" title="Lab Standards Momentum And Final Takeaways" />
</psc:chapters>
    <itunes:duration>2923</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>141</itunes:episode>
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    <itunes:title>#140 - Unlocking the Power of Minor Cannabinoids: Proving the Science of CBN with Alleh Lindquist of FloraWorks</itunes:title>
    <title>#140 - Unlocking the Power of Minor Cannabinoids: Proving the Science of CBN with Alleh Lindquist of FloraWorks</title>
    <itunes:summary><![CDATA[As the cannabis industry matures, the conversation is shifting from basic intoxication to precise, effect-based wellness. But how do we bridge the gap between consumer anecdotes and true scientific validation for minor cannabinoids?  About This Episode   In this episode of High Spirits, Ben Larson and AnnaRae Grabstein sit down with Alleh Lindquist, CEO of FloraWorks, to explore the rapidly evolving landscape of minor cannabinoids. Alleh shares how FloraWorks transitioned from a wholesale sup...]]></itunes:summary>
    <description><![CDATA[<p>As the cannabis industry matures, the conversation is shifting from basic intoxication to precise, effect-based wellness. But how do we bridge the gap between consumer anecdotes and true scientific validation for minor cannabinoids?</p><p><br/><b>About This Episode</b><br/><br/></p><p>In this episode of <em>High Spirits</em>, <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben Larson</a> and <a href='https://www.linkedin.com/in/annarae/'>AnnaRae Grabstein</a> sit down with <a href='https://www.linkedin.com/in/allehlindquist/'>Alleh Lindquist</a>, CEO of <a href='https://flora-works.com/'>FloraWorks</a>, to explore the rapidly evolving landscape of minor cannabinoids. Alleh shares how FloraWorks transitioned from a wholesale supplier to a clinical research pioneer, paving the way for <a href='https://www.tru-cbn.com/'>CBN to become a mainstream</a>, trusted ingredient in the global wellness market. They dive deep into the regulatory hurdles of the upcoming hemp landscape, the reality of running a 1,000+ person clinical trial, and the incredible therapeutic potential of CBN beyond sleep.</p><p><br/><b>What You’ll Learn</b><br/><br/></p><ul><li><b>The Clinical Blueprint for Cannabinoids</b>: Why a 50mg dose of pure CBN outperformed melatonin in a landmark double-blind, placebo-controlled sleep study—and what this means for product formulation.</li><li><b>Navigating the Regulatory Gray Zone</b>: How to structurally and legally position structure-function claims (like &quot;improving sleep quality&quot;) on product packaging without triggering FDA disease claims.</li><li><b>The Future of Cannabinoid Research</b>: A look into FloraWorks’ ground-breaking collaboration with the Salk Institute, where CBN is showing massive potential in reversing age-related cognitive decline and protecting neural pathways.</li><li><b>Embracing Uncertainty as a Leader</b>: Actionable advice on how operators can survive current market instability while building a 10-year vision for a stigma-free, mature industry.</li></ul><p><br/><b>Meet the Guest<br/></b><br/></p><p><b>Alleh Lindquist</b> is the CEO of FloraWorks, a specialized cannabinoid data and technology company dedicated to the clinical verification and commercialization of minor cannabinoids. Under his leadership, FloraWorks has standardized its patented manufacturing processes to approach FDA dietary ingredient pathways and pioneered massive real-world evidence trials. Alleh is a recognized voice in navigating frontier markets, dedicated to collaborating with researchers, clinicians, and major brands to professionalize the cannabinoid supply chain.</p><p><br/><b>Why Tune In?</b><br/><br/></p><p>If you are an operator, entrepreneur, or investor looking to understand how the cannabinoid market will survive shifting regulations and integrate into the broader healthcare and dietary supplement spaces, this conversation provides the ultimate scientific and strategic roadmap.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>As the cannabis industry matures, the conversation is shifting from basic intoxication to precise, effect-based wellness. But how do we bridge the gap between consumer anecdotes and true scientific validation for minor cannabinoids?</p><p><br/><b>About This Episode</b><br/><br/></p><p>In this episode of <em>High Spirits</em>, <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben Larson</a> and <a href='https://www.linkedin.com/in/annarae/'>AnnaRae Grabstein</a> sit down with <a href='https://www.linkedin.com/in/allehlindquist/'>Alleh Lindquist</a>, CEO of <a href='https://flora-works.com/'>FloraWorks</a>, to explore the rapidly evolving landscape of minor cannabinoids. Alleh shares how FloraWorks transitioned from a wholesale supplier to a clinical research pioneer, paving the way for <a href='https://www.tru-cbn.com/'>CBN to become a mainstream</a>, trusted ingredient in the global wellness market. They dive deep into the regulatory hurdles of the upcoming hemp landscape, the reality of running a 1,000+ person clinical trial, and the incredible therapeutic potential of CBN beyond sleep.</p><p><br/><b>What You’ll Learn</b><br/><br/></p><ul><li><b>The Clinical Blueprint for Cannabinoids</b>: Why a 50mg dose of pure CBN outperformed melatonin in a landmark double-blind, placebo-controlled sleep study—and what this means for product formulation.</li><li><b>Navigating the Regulatory Gray Zone</b>: How to structurally and legally position structure-function claims (like &quot;improving sleep quality&quot;) on product packaging without triggering FDA disease claims.</li><li><b>The Future of Cannabinoid Research</b>: A look into FloraWorks’ ground-breaking collaboration with the Salk Institute, where CBN is showing massive potential in reversing age-related cognitive decline and protecting neural pathways.</li><li><b>Embracing Uncertainty as a Leader</b>: Actionable advice on how operators can survive current market instability while building a 10-year vision for a stigma-free, mature industry.</li></ul><p><br/><b>Meet the Guest<br/></b><br/></p><p><b>Alleh Lindquist</b> is the CEO of FloraWorks, a specialized cannabinoid data and technology company dedicated to the clinical verification and commercialization of minor cannabinoids. Under his leadership, FloraWorks has standardized its patented manufacturing processes to approach FDA dietary ingredient pathways and pioneered massive real-world evidence trials. Alleh is a recognized voice in navigating frontier markets, dedicated to collaborating with researchers, clinicians, and major brands to professionalize the cannabinoid supply chain.</p><p><br/><b>Why Tune In?</b><br/><br/></p><p>If you are an operator, entrepreneur, or investor looking to understand how the cannabinoid market will survive shifting regulations and integrate into the broader healthcare and dietary supplement spaces, this conversation provides the ultimate scientific and strategic roadmap.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 04 Jun 2026 13:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Operating In Uncertainty" />
  <psc:chapter start="1:17" title="Welcome And Summer Talk" />
  <psc:chapter start="2:05" title="A 52-Hour Train To Chicago" />
  <psc:chapter start="5:57" title="Reverse Stock Splits And Uplisting" />
  <psc:chapter start="8:13" title="Three GOP Bills On Hemp" />
  <psc:chapter start="10:38" title="Why The Public Still Misses It" />
  <psc:chapter start="12:10" title="Meet Ale Linquist Of FloraWorks" />
  <psc:chapter start="15:01" title="Where Minor Cannabinoids Come From" />
  <psc:chapter start="18:04" title="Synthetic Versus Safety With Regulators" />
  <psc:chapter start="23:08" title="November Risk To CBN Supply" />
  <psc:chapter start="29:15" title="Why CBN Is A Sleep Standout" />
  <psc:chapter start="36:10" title="TrueCBN As Ingredient And Platform" />
  <psc:chapter start="40:04" title="The Clinical Trial And Toxicology Bill" />
  <psc:chapter start="47:35" title="Effective Dosing And Real-World Data" />
  <psc:chapter start="51:02" title="CBN Research Beyond Sleep" />
  <psc:chapter start="55:01" title="Leadership Lessons In Frontier Markets" />
  <psc:chapter start="57:32" title="Last Call Collaboration And Wrap" />
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    <itunes:duration>3616</itunes:duration>
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    <itunes:episode>140</itunes:episode>
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    <itunes:title>TWICL(May 29, 2026) - NY&#39;s $10M for Seed-to-Sale, Curaleaf&#39;s Reverse Split &amp; SAM Gets Tossed</itunes:title>
    <title>TWICL(May 29, 2026) - NY&#39;s $10M for Seed-to-Sale, Curaleaf&#39;s Reverse Split &amp; SAM Gets Tossed</title>
    <itunes:summary><![CDATA[This week on This Week in Cannabis Live, Jay Rosenthal, Jeremy Berke (Cultivated), plus Ben Larson of High Spirits and Marc Hauser of Cannabis Musings, break down the biggest stories in cannabis business and policy.   New York's fiscal 2027 state budget locks in roughly $10 million for the seed-to-sale track and trace system — a win Cultivated first reported after an interview with Assemblymember Landon Dais.   Curaleaf announced a 1-for-3 reverse stock split ahead of a potential Nasdaq ...]]></itunes:summary>
    <description><![CDATA[<p>This week on This Week in Cannabis Live, Jay Rosenthal, Jeremy Berke (Cultivated), plus Ben Larson of High Spirits and Marc Hauser of Cannabis Musings, break down the biggest stories in cannabis business and policy.<br/><br/></p><ul><li>New York&apos;s fiscal 2027 state budget locks in roughly $10 million for the seed-to-sale track and trace system — a win Cultivated first reported after an interview with Assemblymember Landon Dais. <br/><br/></li><li>Curaleaf announced a 1-for-3 reverse stock split ahead of a potential Nasdaq uplisting, with CEO Boris Jordan targeting a major U.S. exchange as the company consolidates its share price. <br/><br/></li><li>And a federal judge dismissed SAM&apos;s lawsuit challenging the Trump administration&apos;s Medicare hemp coverage program, ruling the group lacked standing to challenge the CMS initiative covering up to $500 in hemp-derived products annually for eligible patients.<br/><br/></li></ul><p><br/>Plus, Jay shares highlights from Thursday&apos;s Midwest Cannabis Forum in Chicago.<br/><br/>This Week in Cannabis Live airs every Friday at noon ET/9 AM Pacific on LinkedIn and YouTube. Subscribe at cultivated.news!</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>This week on This Week in Cannabis Live, Jay Rosenthal, Jeremy Berke (Cultivated), plus Ben Larson of High Spirits and Marc Hauser of Cannabis Musings, break down the biggest stories in cannabis business and policy.<br/><br/></p><ul><li>New York&apos;s fiscal 2027 state budget locks in roughly $10 million for the seed-to-sale track and trace system — a win Cultivated first reported after an interview with Assemblymember Landon Dais. <br/><br/></li><li>Curaleaf announced a 1-for-3 reverse stock split ahead of a potential Nasdaq uplisting, with CEO Boris Jordan targeting a major U.S. exchange as the company consolidates its share price. <br/><br/></li><li>And a federal judge dismissed SAM&apos;s lawsuit challenging the Trump administration&apos;s Medicare hemp coverage program, ruling the group lacked standing to challenge the CMS initiative covering up to $500 in hemp-derived products annually for eligible patients.<br/><br/></li></ul><p><br/>Plus, Jay shares highlights from Thursday&apos;s Midwest Cannabis Forum in Chicago.<br/><br/>This Week in Cannabis Live airs every Friday at noon ET/9 AM Pacific on LinkedIn and YouTube. Subscribe at cultivated.news!</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 04 Jun 2026 12:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="TWICL(May 29, 2026) - NY&#39;s $10M for Seed-to-Sale, Curaleaf&#39;s Reverse Split &amp; SAM Gets Tossed" />
  <psc:chapter start="0:11" title="Welcome And Week In Review" />
  <psc:chapter start="0:47" title="New York Funds Track And Trace" />
  <psc:chapter start="6:12" title="Curaleaf Reverse Split And Uplisting" />
  <psc:chapter start="12:27" title="GOP Moves On Hemp THC Recriminalization" />
  <psc:chapter start="19:30" title="Midwest Cannabis Forum Takeaways" />
  <psc:chapter start="21:56" title="Winners And Losers Roundtable" />
  <psc:chapter start="28:14" title="Final Thoughts And Sign Off" />
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    <itunes:duration>1712</itunes:duration>
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    <itunes:title>#139 - Discernment, Reinvention and Becoming Media People in Cannabis with Ben &amp; AnnaRae</itunes:title>
    <title>#139 - Discernment, Reinvention and Becoming Media People in Cannabis with Ben &amp; AnnaRae</title>
    <itunes:summary><![CDATA[Nothing in the cannabis and hemp markets moves in a straight line, and lately, the operational whiplash has been more intense than ever. In this unpolished and deeply personal episode, hosts Ben Larson and AnnaRae Grabstein step away from the usual guest format to unpack what it actually takes to lead when the industry forces you to slam on the brakes.  About This Episode In Episode 139, Ben and AnnaRae pull back the curtain on their own recent business realities, reflecting on the transition...]]></itunes:summary>
    <description><![CDATA[<p>Nothing in the cannabis and hemp markets moves in a straight line, and lately, the operational whiplash has been more intense than ever. In this unpolished and deeply personal episode, hosts Ben Larson and AnnaRae Grabstein step away from the usual guest format to unpack what it actually takes to lead when the industry forces you to slam on the brakes.</p><p><br/><b>About This Episode</b></p><p>In Episode 139, Ben and AnnaRae pull back the curtain on their own recent business realities, reflecting on the transition from the hyper-growth of hemp beverages in &apos;24 and &apos;25 to the pragmatism required in 2026. They dive into the personal tax of saying &quot;yes&quot; to the wrong revenue, the power of setting firm operational boundaries, and how the introduction of AI is fundamentally restructuring executive advisory teams. This raw conversation offers a real-time case study in founder reinvention, governance, and maintaining a high-spirits mindset during economic and regulatory contraction.</p><p><br/><b>What You’ll Learn</b></p><ul><li><b>The Power of Discernment</b>: When turning down high-dollar contracts can actually create the critical operational space needed to support your core portfolio.</li><li><b>Surviving the Whiplash</b>: Strategic tactics for transitioning your leadership style from an optimistic growth founder to a pragmatic, survivalist CEO.</li><li><b>AI as an Executive Advisory Board</b>: How to build a digital brain trust to rapidly stress-test business decisions without the overhead of expanded human teams.</li><li><b>What &quot;Adulting&quot; in Cannabis Means</b>: Why consistency, transparency, and building data-backed trust with your board outweighs performative professionalism in volatile markets.</li></ul><p><br/><b>Why Tune In?</b></p><p>If you are a cannabis or hemp operator currently navigating market realignments, board dynamics, or shifting regulatory headwinds, this episode provides the grounded validation and strategic fundamentals necessary to trade fear-based opportunism for sustainable, long-term business health.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Nothing in the cannabis and hemp markets moves in a straight line, and lately, the operational whiplash has been more intense than ever. In this unpolished and deeply personal episode, hosts Ben Larson and AnnaRae Grabstein step away from the usual guest format to unpack what it actually takes to lead when the industry forces you to slam on the brakes.</p><p><br/><b>About This Episode</b></p><p>In Episode 139, Ben and AnnaRae pull back the curtain on their own recent business realities, reflecting on the transition from the hyper-growth of hemp beverages in &apos;24 and &apos;25 to the pragmatism required in 2026. They dive into the personal tax of saying &quot;yes&quot; to the wrong revenue, the power of setting firm operational boundaries, and how the introduction of AI is fundamentally restructuring executive advisory teams. This raw conversation offers a real-time case study in founder reinvention, governance, and maintaining a high-spirits mindset during economic and regulatory contraction.</p><p><br/><b>What You’ll Learn</b></p><ul><li><b>The Power of Discernment</b>: When turning down high-dollar contracts can actually create the critical operational space needed to support your core portfolio.</li><li><b>Surviving the Whiplash</b>: Strategic tactics for transitioning your leadership style from an optimistic growth founder to a pragmatic, survivalist CEO.</li><li><b>AI as an Executive Advisory Board</b>: How to build a digital brain trust to rapidly stress-test business decisions without the overhead of expanded human teams.</li><li><b>What &quot;Adulting&quot; in Cannabis Means</b>: Why consistency, transparency, and building data-backed trust with your board outweighs performative professionalism in volatile markets.</li></ul><p><br/><b>Why Tune In?</b></p><p>If you are a cannabis or hemp operator currently navigating market realignments, board dynamics, or shifting regulatory headwinds, this episode provides the grounded validation and strategic fundamentals necessary to trade fear-based opportunism for sustainable, long-term business health.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Wed, 27 May 2026 15:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="A Candid Host-Only Check-In" />
  <psc:chapter start="9:40" title="Hemp Beverage Boom Meets Reality" />
  <psc:chapter start="16:01" title="Consulting Alignment And Saying No" />
  <psc:chapter start="28:15" title="Fear-Based Opportunism Versus Focus" />
  <psc:chapter start="34:54" title="Using AI As A Thought Partner" />
  <psc:chapter start="42:05" title="What Being An Adult Means" />
  <psc:chapter start="52:04" title="Board Trust Through Hard Decisions" />
  <psc:chapter start="59:29" title="Accidental Media People And Why It Matters" />
  <psc:chapter start="1:00:50" title="Hope, Momentum, And Listener Reflections" />
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    <itunes:episode>139</itunes:episode>
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    <itunes:title>#138 - Unmasking Cannabis Pathogens with TUMI Genomics CEO Melanie Nash</itunes:title>
    <title>#138 - Unmasking Cannabis Pathogens with TUMI Genomics CEO Melanie Nash</title>
    <itunes:summary><![CDATA[In an industry squeezed tight by relentless global price compression, cannabis operators can no longer afford to pay a premium for operational inefficiency. Yet, an invisible enemy is quietly draining up to 40% of cultivation yields across the country.  About This Episode   In this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein go back to the roots of the industry to explore the critical, often misunderstood world of plant genetics and pathogen prevention. They sit down wit...]]></itunes:summary>
    <description><![CDATA[<p>In an industry squeezed tight by relentless global price compression, cannabis operators can no longer afford to pay a premium for operational inefficiency. Yet, an invisible enemy is quietly draining up to 40% of cultivation yields across the country.</p><p><br/><b>About This Episode</b><br/><br/></p><p>In this episode of <em>High Spirits</em>, hosts <b>Ben Larson &amp; AnnaRae Grabstein</b> go back to the roots of the industry to explore the critical, often misunderstood world of plant genetics and pathogen prevention. They sit down with <b>Melanie Nash, CEO of TUMI Genomics</b>, to pull back the curtain on how commercial operations are inadvertently spreading devastating crop diseases and why treating pathogen management as a business system—rather than a crisis response—is the ultimate lever for protecting wholesale profit margins.</p><p><br/><b>What You’ll Learn<br/></b><br/></p><ul><li><b>The Invisible Profit Killers</b>: The big three pathogens—Hop Latent Viroid (HLVd), Fusarium, and Pythium—and why HLVd alone is costing untested facilities roughly 1 in every 10 pounds produced.</li><li><b>The Tissue Culture Myth</b>: Why standard tissue culture is just &quot;mini-cloning&quot; and the crucial scientific difference behind true apical meristem tissue culture for cleaning genetics.</li><li><b>Ag-Style Operational Infrastructure</b>: How sophisticated cultivators are shifting away from risky, time-consuming in-house pheno-hunting to focus on strict quarantine and preventative testing protocols.</li><li><b>CEO Evolution &amp; Scaling with AI</b>: How Melanie transitioned from a hands-on COO to a strategic CEO using the EOS framework, while leveraging data and AI to build predictive pathogen tracking models.</li></ul><p><br/><b>Meet the Guest<br/></b><br/></p><p><b>Melanie Nash</b> is the Chief Executive Officer of TUMI Genomics. She brings over a decade of deep operational infrastructure experience across the cannabis supply chain, moving from early retail management to leading large-scale nursery operations in California. Previously serving as COO at Dark Heart Nursery—where her team first identified Hop Latent Viroid in cannabis—and later as COO at Purple City Genetics, Melanie possesses a rare blend of deep scientific credibility, operational instinct, and a passion for helping cultivators build scalable, disease-free business models.</p><p><br/><b>Why Tune In?<br/></b><br/></p><p>If you are a cannabis executive, entrepreneur, or cultivation director, this episode is a masterclass in operational risk management. You will walk away with actionable insights on how to secure your supply chain, audit your testing lab’s scientific validity, and stop catastrophic crop losses before they hit your P&amp;L.</p><p><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>In an industry squeezed tight by relentless global price compression, cannabis operators can no longer afford to pay a premium for operational inefficiency. Yet, an invisible enemy is quietly draining up to 40% of cultivation yields across the country.</p><p><br/><b>About This Episode</b><br/><br/></p><p>In this episode of <em>High Spirits</em>, hosts <b>Ben Larson &amp; AnnaRae Grabstein</b> go back to the roots of the industry to explore the critical, often misunderstood world of plant genetics and pathogen prevention. They sit down with <b>Melanie Nash, CEO of TUMI Genomics</b>, to pull back the curtain on how commercial operations are inadvertently spreading devastating crop diseases and why treating pathogen management as a business system—rather than a crisis response—is the ultimate lever for protecting wholesale profit margins.</p><p><br/><b>What You’ll Learn<br/></b><br/></p><ul><li><b>The Invisible Profit Killers</b>: The big three pathogens—Hop Latent Viroid (HLVd), Fusarium, and Pythium—and why HLVd alone is costing untested facilities roughly 1 in every 10 pounds produced.</li><li><b>The Tissue Culture Myth</b>: Why standard tissue culture is just &quot;mini-cloning&quot; and the crucial scientific difference behind true apical meristem tissue culture for cleaning genetics.</li><li><b>Ag-Style Operational Infrastructure</b>: How sophisticated cultivators are shifting away from risky, time-consuming in-house pheno-hunting to focus on strict quarantine and preventative testing protocols.</li><li><b>CEO Evolution &amp; Scaling with AI</b>: How Melanie transitioned from a hands-on COO to a strategic CEO using the EOS framework, while leveraging data and AI to build predictive pathogen tracking models.</li></ul><p><br/><b>Meet the Guest<br/></b><br/></p><p><b>Melanie Nash</b> is the Chief Executive Officer of TUMI Genomics. She brings over a decade of deep operational infrastructure experience across the cannabis supply chain, moving from early retail management to leading large-scale nursery operations in California. Previously serving as COO at Dark Heart Nursery—where her team first identified Hop Latent Viroid in cannabis—and later as COO at Purple City Genetics, Melanie possesses a rare blend of deep scientific credibility, operational instinct, and a passion for helping cultivators build scalable, disease-free business models.</p><p><br/><b>Why Tune In?<br/></b><br/></p><p>If you are a cannabis executive, entrepreneur, or cultivation director, this episode is a masterclass in operational risk management. You will walk away with actionable insights on how to secure your supply chain, audit your testing lab’s scientific validity, and stop catastrophic crop losses before they hit your P&amp;L.</p><p><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 21 May 2026 15:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Seeing Is Not Testing" />
  <psc:chapter start="1:06" title="Hosts, Gardening, And Golf Mindset" />
  <psc:chapter start="4:19" title="Policy And Market News Roundup" />
  <psc:chapter start="12:51" title="Melanie Nash On Genetics Infrastructure" />
  <psc:chapter start="20:45" title="Breeder Credit And Moving Past THC" />
  <psc:chapter start="25:05" title="The Big Three Cannabis Pathogens" />
  <psc:chapter start="29:00" title="Yield Loss Math And Blind Spots" />
  <psc:chapter start="35:18" title="Prevention Tools That Actually Work" />
  <psc:chapter start="45:05" title="How To Trust Pathogen Test Results" />
  <psc:chapter start="49:14" title="CEO Lessons, AI, And Closing" />
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    <itunes:duration>3438</itunes:duration>
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    <itunes:title>TWICL (May 15, 2026) -  DEA Registration Wave, GA&#39;s Medical Milestone &amp; What Earnings Season Told Us</itunes:title>
    <title>TWICL (May 15, 2026) -  DEA Registration Wave, GA&#39;s Medical Milestone &amp; What Earnings Season Told Us</title>
    <itunes:summary><![CDATA[Join the teams from Cultivated, High Spirits, and Cannabis Musings for your weekly roundup of the biggest stories in cannabis.  The DEA just announced it's opening a new registration window for cannabis manufacturers, growers, labs, and distributors — and with nearly 400 dispensary applications already in the pipeline, the race is on. We break down what operators need to know before applying, including the disclosure questions that are most likely to sink an application.  Then we're joined by...]]></itunes:summary>
    <description><![CDATA[<p>Join the teams from Cultivated, High Spirits, and Cannabis Musings for your weekly roundup of the biggest stories in cannabis.<br/><br/>The DEA just announced it&apos;s opening a new registration window for cannabis manufacturers, growers, labs, and distributors — and with nearly 400 dispensary applications already in the pipeline, the race is on. We break down what operators need to know before applying, including the disclosure questions that are most likely to sink an application.<br/><br/>Then we&apos;re joined by Judson Hill of Fine Fettle for a live segment on what Georgia&apos;s newly signed medical cannabis expansion means on the ground — what changed, who it affects, and what comes next for one of the more closely watched state programs in the country.<br/><br/>We&apos;ll also get into:<br/><br/></p><ul><li>Brazil&apos;s opening cannabis market — the regulatory frameworks, foreign capital flooding in, and why local partnerships are everything<br/><br/></li><li>Indiana&apos;s Republican push for medical cannabis in 2027 — and how Trump&apos;s rescheduling move is giving political cover to fence-sitters<br/><br/></li><li>The East Coast Eighth Index — four of five tracked states hit all-time pricing lows in May, and price convergence is accelerating across the region<br/><br/></li><li>Earnings season recap — what we learned (and didn&apos;t) from a busy week of cannabis financials, including our conversation with Cronos Group CEO Mike Gorenstein<br/><br/></li></ul><p><br/>This Week in Cannabis News is produced by Cultivated, your daily source for cannabis industry intelligence. Subscribe at  <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa2todlYwRzdKdmUzX2hrMVpuSEtEY0NKZ2lVZ3xBQ3Jtc0tuVllVUzUwa2xLUUxSWkVjM3NlbkswbUg2OWc0WkgzZTIyV2dPdFlnX05oY2k0Mk4ydUo5TmFIeTJRc1Y5ZWF6ZnhNdmZEUGtOZnZvcGpSaTFUZTU0ZzZ4dTgtSE1HVm94U09sckxBMzcwTllzSDAtZw&amp;q=https%3A%2F%2Fcultivated.news%2F&amp;v=cDIfJygW7P0'>https://cultivated.news</a>.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Join the teams from Cultivated, High Spirits, and Cannabis Musings for your weekly roundup of the biggest stories in cannabis.<br/><br/>The DEA just announced it&apos;s opening a new registration window for cannabis manufacturers, growers, labs, and distributors — and with nearly 400 dispensary applications already in the pipeline, the race is on. We break down what operators need to know before applying, including the disclosure questions that are most likely to sink an application.<br/><br/>Then we&apos;re joined by Judson Hill of Fine Fettle for a live segment on what Georgia&apos;s newly signed medical cannabis expansion means on the ground — what changed, who it affects, and what comes next for one of the more closely watched state programs in the country.<br/><br/>We&apos;ll also get into:<br/><br/></p><ul><li>Brazil&apos;s opening cannabis market — the regulatory frameworks, foreign capital flooding in, and why local partnerships are everything<br/><br/></li><li>Indiana&apos;s Republican push for medical cannabis in 2027 — and how Trump&apos;s rescheduling move is giving political cover to fence-sitters<br/><br/></li><li>The East Coast Eighth Index — four of five tracked states hit all-time pricing lows in May, and price convergence is accelerating across the region<br/><br/></li><li>Earnings season recap — what we learned (and didn&apos;t) from a busy week of cannabis financials, including our conversation with Cronos Group CEO Mike Gorenstein<br/><br/></li></ul><p><br/>This Week in Cannabis News is produced by Cultivated, your daily source for cannabis industry intelligence. Subscribe at  <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa2todlYwRzdKdmUzX2hrMVpuSEtEY0NKZ2lVZ3xBQ3Jtc0tuVllVUzUwa2xLUUxSWkVjM3NlbkswbUg2OWc0WkgzZTIyV2dPdFlnX05oY2k0Mk4ydUo5TmFIeTJRc1Y5ZWF6ZnhNdmZEUGtOZnZvcGpSaTFUZTU0ZzZ4dTgtSE1HVm94U09sckxBMzcwTllzSDAtZw&amp;q=https%3A%2F%2Fcultivated.news%2F&amp;v=cDIfJygW7P0'>https://cultivated.news</a>.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Thu, 21 May 2026 15:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Welcome And Market Context" />
  <psc:chapter start="0:49" title="DEA Registration Portal Update" />
  <psc:chapter start="4:10" title="Gotcha Questions And Payment Weirdness" />
  <psc:chapter start="6:15" title="Fees 280E And Registering Dilemmas" />
  <psc:chapter start="7:50" title="Georgia Signs SB 220" />
  <psc:chapter start="11:25" title="Patient Access And Demand Ramp" />
  <psc:chapter start="14:00" title="Hemp THC Rules And Gray Market" />
  <psc:chapter start="16:30" title="Aligning Stakeholders To Pass Reform" />
  <psc:chapter start="19:26" title="Winners And Losers Roundtable" />
  <psc:chapter start="26:44" title="Closing Notes And Long Weekend" />
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    <itunes:title>#137 - The $11B THC Beverage Roadmap with Jason Zelinski (NielsenIQ)</itunes:title>
    <title>#137 - The $11B THC Beverage Roadmap with Jason Zelinski (NielsenIQ)</title>
    <itunes:summary><![CDATA[Is the "Christmas of BevAl" about to change forever? While federal policy looms like a shadow, the world’s largest retailers and data giants are leaning into a category that is proving to be 100% incremental to the bottom line. About This Episode: In this episode, Ben Larson and AnnaRae Grabstein dive deep into the numbers with Jason Zelinski, VP of North American Retail at NielsenIQ. As one of the most prominent voices translating THC beverage performance for mainstream retail, Jason shares ...]]></itunes:summary>
    <description><![CDATA[<p>Is the &quot;Christmas of BevAl&quot; about to change forever? While federal policy looms like a shadow, the world’s largest retailers and data giants are leaning into a category that is proving to be 100% incremental to the bottom line.</p><p>About This Episode: In this episode, Ben Larson and AnnaRae Grabstein dive deep into the numbers with Jason Zelinski, VP of North American Retail at NielsenIQ. As one of the most prominent voices translating THC beverage performance for mainstream retail, Jason shares exclusive insights into why Target is expanding its hemp-derived drink program and how data is finally legitimizing the cannabis-adjacent market.</p><p><br/>What You’ll Learn:<br/><br/></p><ul><li>The &quot;Target&quot; Strategy: Why a $107B retailer is expanding into 300+ stores just six months before a potential federal ban.</li><li>The Incrementality Argument: Proof that THC beverages aren&apos;t just &quot;robbing Peter to pay Paul&quot; but are actually bringing net-new customers to retail.</li><li>The $11 Billion Prediction: Jason breaks down the &quot;back of the napkin&quot; math on how big this category could truly become with full distribution.</li><li>Consumer Trends: Why 10mg is becoming the new &quot;sweet spot&quot; for shoppers and why soda is the leading form factor for new adopters.</li></ul><p><br/>Meet the Guest:<br/><br/></p><p>Jason Zelinski is the VP of North American Retail at NielsenIQ. With two decades of experience at the intersection of retail and data—including a ten-year tenure in merchandise operations at Walmart and Sam’s Club—Jason has become a critical bridge between the emerging THC market and traditional CPG. He is a leading expert on how grocery, convenience, and mass-market channels are adapting to the explosion of hemp-derived beverages.</p><p><br/>Why Tune In?<br/><br/></p><p>If you are an operator or investor, this is the data-backed roadmap you’ve been waiting for. Learn how to speak the language of &quot;Category Management&quot; to get your products on mainstream shelves and understand the critical benchmarks for the industry as we head toward the 2026 &quot;July 4th Christmas.&quot;</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Is the &quot;Christmas of BevAl&quot; about to change forever? While federal policy looms like a shadow, the world’s largest retailers and data giants are leaning into a category that is proving to be 100% incremental to the bottom line.</p><p>About This Episode: In this episode, Ben Larson and AnnaRae Grabstein dive deep into the numbers with Jason Zelinski, VP of North American Retail at NielsenIQ. As one of the most prominent voices translating THC beverage performance for mainstream retail, Jason shares exclusive insights into why Target is expanding its hemp-derived drink program and how data is finally legitimizing the cannabis-adjacent market.</p><p><br/>What You’ll Learn:<br/><br/></p><ul><li>The &quot;Target&quot; Strategy: Why a $107B retailer is expanding into 300+ stores just six months before a potential federal ban.</li><li>The Incrementality Argument: Proof that THC beverages aren&apos;t just &quot;robbing Peter to pay Paul&quot; but are actually bringing net-new customers to retail.</li><li>The $11 Billion Prediction: Jason breaks down the &quot;back of the napkin&quot; math on how big this category could truly become with full distribution.</li><li>Consumer Trends: Why 10mg is becoming the new &quot;sweet spot&quot; for shoppers and why soda is the leading form factor for new adopters.</li></ul><p><br/>Meet the Guest:<br/><br/></p><p>Jason Zelinski is the VP of North American Retail at NielsenIQ. With two decades of experience at the intersection of retail and data—including a ten-year tenure in merchandise operations at Walmart and Sam’s Club—Jason has become a critical bridge between the emerging THC market and traditional CPG. He is a leading expert on how grocery, convenience, and mass-market channels are adapting to the explosion of hemp-derived beverages.</p><p><br/>Why Tune In?<br/><br/></p><p>If you are an operator or investor, this is the data-backed roadmap you’ve been waiting for. Learn how to speak the language of &quot;Category Management&quot; to get your products on mainstream shelves and understand the critical benchmarks for the industry as we head toward the 2026 &quot;July 4th Christmas.&quot;</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Fri, 15 May 2026 13:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Cold Open On Target’s Timing" />
  <psc:chapter start="0:50" title="Welcome And A Quick Catch-Up" />
  <psc:chapter start="2:19" title="MJBiz Sale And Community Trust" />
  <psc:chapter start="4:44" title="Target Expands Hemp THC Beverages" />
  <psc:chapter start="8:57" title="Meet Jason Zelensky From NielsenIQ" />
  <psc:chapter start="10:52" title="Why Cannabis Data Has Been Messy" />
  <psc:chapter start="15:52" title="Retail Channels And Growth Patterns" />
  <psc:chapter start="21:01" title="Dose Shifts And What Actually Sells" />
  <psc:chapter start="28:35" title="Retailer Playbook For Adding THC" />
  <psc:chapter start="42:10" title="Hot States Plus July Fourth Rush" />
  <psc:chapter start="48:03" title="The $11B Forecast And Ban Damage" />
  <psc:chapter start="54:03" title="Last Call And Three Action Steps" />
  <psc:chapter start="55:36" title="Closing Thanks And Listener Support" />
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    <itunes:duration>3147</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>137</itunes:episode>
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    <itunes:title>#136 - Rescheduling Financial Deep Dive with Gail Rand &amp; Michael Harlow</itunes:title>
    <title>#136 - Rescheduling Financial Deep Dive with Gail Rand &amp; Michael Harlow</title>
    <itunes:summary><![CDATA[The DEA has finally spoken, but the path forward for cannabis operators is far from simple. As we move into a post-rescheduling world, the industry is bracing for a complex, bifurcated future that could redefine winners and losers overnight. About This Episode:  On this episode of High Spirits, hosts Ben &amp; AnnaRae go deep into the technical and human sides of the rescheduling order with two of the industry’s sharpest minds: Gail Rand (Founder of Grand Consulting) and Michael Harlow (...]]></itunes:summary>
    <description><![CDATA[<p>The DEA has finally spoken, but the path forward for cannabis operators is far from simple. As we move into a post-rescheduling world, the industry is bracing for a complex, bifurcated future that could redefine winners and losers overnight.</p><p><b>About This Episode: </b></p><p>On this episode of <b>High Spirits</b>, hosts <b>Ben</b> &amp; <b>AnnaRae</b> go deep into the technical and human sides of the rescheduling order with two of the industry’s sharpest minds: <b>Gail Rand (Founder of Grand Consulting)</b> and <b>Michael Harlow (National Cannabis Lead at CohnReznick)</b>. We explore the potential for retroactive 280E relief, the looming battle for market share, and why your business fundamentals matter more now than ever before.</p><p><br/><b>💡 What You’ll Learn:</b><br/><br/></p><ul><li><b>The 280E Retroactivity Debate</b>: Can operators actually expect tax refunds for prior years, and how should you be planning your cash flow today?</li><li><b>The Bifurcation Challenge:</b> Why the industry might split into distinct Medical vs. Adult Use silos and what that means for your licensing strategy.</li><li><b>M&amp;A and the Horizontal Shift</b>: How the move toward Schedule III could trigger a wave of consolidation and a departure from the traditional vertical integration model.</li><li><b>Operational Readiness</b>: Why &quot;cleaning up your books&quot; is the most critical move you can make while waiting for federal agencies to harmonize their rules.</li></ul><p><br/><b>🌟 Meet the Guests:</b><br/><br/></p><p><b>Gail Rand</b> is a CPA and the Founder of <b>Grand Consulting</b>, bringing over 30 years of finance expertise to the industry. Her journey began as a patient advocate, helping pass Maryland’s medical cannabis legislation to secure access for her son, and she eventually became the CFO of the state’s first cultivation licensee.</p><p><b>Michael Harlow</b> is the Managing Partner of <b>CohnReznick’s</b> DC Metro office and leads the firm’s National Cannabis Practice. With a decade of experience advising everyone from single-site dispensaries to the largest MSOs, Michael is a preeminent expert on the tax, accounting, and regulatory hurdles facing cannabis businesses.</p><p><br/><b>📅 Why Tune In?</b><br/><br/></p><p>If you are an operator or investor trying to make sense of the &quot;gobbledygook&quot; of federal policy, this conversation provides the roadmap you need. <b>Ben &amp; AnnaRae</b> cut through the noise to help you understand how to protect your margins and position your business for the next era of American cannabis.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The DEA has finally spoken, but the path forward for cannabis operators is far from simple. As we move into a post-rescheduling world, the industry is bracing for a complex, bifurcated future that could redefine winners and losers overnight.</p><p><b>About This Episode: </b></p><p>On this episode of <b>High Spirits</b>, hosts <b>Ben</b> &amp; <b>AnnaRae</b> go deep into the technical and human sides of the rescheduling order with two of the industry’s sharpest minds: <b>Gail Rand (Founder of Grand Consulting)</b> and <b>Michael Harlow (National Cannabis Lead at CohnReznick)</b>. We explore the potential for retroactive 280E relief, the looming battle for market share, and why your business fundamentals matter more now than ever before.</p><p><br/><b>💡 What You’ll Learn:</b><br/><br/></p><ul><li><b>The 280E Retroactivity Debate</b>: Can operators actually expect tax refunds for prior years, and how should you be planning your cash flow today?</li><li><b>The Bifurcation Challenge:</b> Why the industry might split into distinct Medical vs. Adult Use silos and what that means for your licensing strategy.</li><li><b>M&amp;A and the Horizontal Shift</b>: How the move toward Schedule III could trigger a wave of consolidation and a departure from the traditional vertical integration model.</li><li><b>Operational Readiness</b>: Why &quot;cleaning up your books&quot; is the most critical move you can make while waiting for federal agencies to harmonize their rules.</li></ul><p><br/><b>🌟 Meet the Guests:</b><br/><br/></p><p><b>Gail Rand</b> is a CPA and the Founder of <b>Grand Consulting</b>, bringing over 30 years of finance expertise to the industry. Her journey began as a patient advocate, helping pass Maryland’s medical cannabis legislation to secure access for her son, and she eventually became the CFO of the state’s first cultivation licensee.</p><p><b>Michael Harlow</b> is the Managing Partner of <b>CohnReznick’s</b> DC Metro office and leads the firm’s National Cannabis Practice. With a decade of experience advising everyone from single-site dispensaries to the largest MSOs, Michael is a preeminent expert on the tax, accounting, and regulatory hurdles facing cannabis businesses.</p><p><br/><b>📅 Why Tune In?</b><br/><br/></p><p>If you are an operator or investor trying to make sense of the &quot;gobbledygook&quot; of federal policy, this conversation provides the roadmap you need. <b>Ben &amp; AnnaRae</b> cut through the noise to help you understand how to protect your margins and position your business for the next era of American cannabis.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Wed, 06 May 2026 09:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Why Speculation Misses The Point" />
  <psc:chapter start="1:18" title="Field Notes From LA To Ohio" />
  <psc:chapter start="5:30" title="Missouri Lawsuit And Retail Power" />
  <psc:chapter start="11:03" title="Indiana’s Ghost Market And Tax Loss" />
  <psc:chapter start="13:13" title="Gail Rand’s Patient Advocate Origin Story" />
  <psc:chapter start="17:39" title="Executive Order Emotions And THCA" />
  <psc:chapter start="21:10" title="Michael Harlow Joins On Tax Reality" />
  <psc:chapter start="24:02" title="Retroactive 280E Relief Explained" />
  <psc:chapter start="27:45" title="Planning Cash Flow Under Uncertainty" />
  <psc:chapter start="30:25" title="Medical Versus Adult Use Definition Fight" />
  <psc:chapter start="35:28" title="How Rescheduling Could Grow Demand" />
  <psc:chapter start="40:12" title="Interstate Commerce Fears For Cultivation" />
  <psc:chapter start="43:09" title="M&amp;A And The Move Beyond Vertical" />
  <psc:chapter start="48:16" title="Social Equity Limits And License Transfers" />
  <psc:chapter start="52:23" title="Who Really Wins From Tax Refunds" />
  <psc:chapter start="56:35" title="Final Advice And Listener Callouts" />
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    <itunes:title>TWICL ( May 1, 2026) -  Cannabis Rescheduling: What We Still Don&#39;t Know </itunes:title>
    <title>TWICL ( May 1, 2026) -  Cannabis Rescheduling: What We Still Don&#39;t Know </title>
    <itunes:summary><![CDATA[It's been one week since cannabis rescheduling to Schedule III was announced — and the questions keep multiplying. Jay Rosenthal, Marc Hauser, and Ben Larson unpack the real-world implications for operators, lawyers, accountants, and states navigating this seismic shift.  In this episode: The DEA registration question: does it matter for 280E relief?  The "Schrödinger's Cannabis" problem — how the same product can be Schedule I and Schedule III simultaneously  State-level ripple effects: Sout...]]></itunes:summary>
    <description><![CDATA[<p>It&apos;s been one week since cannabis rescheduling to Schedule III was announced — and the questions keep multiplying. Jay Rosenthal, Marc Hauser, and Ben Larson unpack the real-world implications for operators, lawyers, accountants, and states navigating this seismic shift.<br/><br/>In this episode:</p><ul><li>The DEA registration question: does it matter for 280E relief?<br/><br/></li><li>The &quot;Schrödinger&apos;s Cannabis&quot; problem — how the same product can be Schedule I and Schedule III simultaneously<br/><br/></li><li>State-level ripple effects: South Carolina, Nevada, Indiana, Texas, and more<br/><br/></li><li>The 60-day application window and what it means (or doesn&apos;t)<br/><br/></li><li>Congressional pushback: an appropriations bill that could defund rescheduling?<br/><br/></li><li>Political dynamics: Trump, Kim Rivers, and the hemp connection<br/><br/></li><li>4/20 data: pre-rolls dominate, infused pre-rolls surge nationally<br/><br/></li><li>Plus clips from Mike Feldman (NABIS General Counsel) and Rick Bashkoff (Lit Alerts) on what rescheduling means operationally and at retail.<br/><br/></li></ul><p><br/>Hosts:<br/><br/>Jay Rosenthal, Cultivated<br/>Marc Hauser, Cannabis Musings<br/>Ben Larson, High Spirits<br/><br/>Streamed live May 1, 2026<br/>Join us every Friday at 12PM ET / 9AM PT<br/><br/>🔔 Subscribe for weekly cannabis industry analysis, news, and live conversations.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>It&apos;s been one week since cannabis rescheduling to Schedule III was announced — and the questions keep multiplying. Jay Rosenthal, Marc Hauser, and Ben Larson unpack the real-world implications for operators, lawyers, accountants, and states navigating this seismic shift.<br/><br/>In this episode:</p><ul><li>The DEA registration question: does it matter for 280E relief?<br/><br/></li><li>The &quot;Schrödinger&apos;s Cannabis&quot; problem — how the same product can be Schedule I and Schedule III simultaneously<br/><br/></li><li>State-level ripple effects: South Carolina, Nevada, Indiana, Texas, and more<br/><br/></li><li>The 60-day application window and what it means (or doesn&apos;t)<br/><br/></li><li>Congressional pushback: an appropriations bill that could defund rescheduling?<br/><br/></li><li>Political dynamics: Trump, Kim Rivers, and the hemp connection<br/><br/></li><li>4/20 data: pre-rolls dominate, infused pre-rolls surge nationally<br/><br/></li><li>Plus clips from Mike Feldman (NABIS General Counsel) and Rick Bashkoff (Lit Alerts) on what rescheduling means operationally and at retail.<br/><br/></li></ul><p><br/>Hosts:<br/><br/>Jay Rosenthal, Cultivated<br/>Marc Hauser, Cannabis Musings<br/>Ben Larson, High Spirits<br/><br/>Streamed live May 1, 2026<br/>Join us every Friday at 12PM ET / 9AM PT<br/><br/>🔔 Subscribe for weekly cannabis industry analysis, news, and live conversations.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/19116891-twicl-may-1-2026-cannabis-rescheduling-what-we-still-don-t-know.mp3" length="17430236" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Mon, 04 May 2026 08:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome And Quick Framing" />
  <psc:chapter start="0:31" title="Rescheduling Brings More Questions" />
  <psc:chapter start="2:10" title="The DEA Application Catch 22" />
  <psc:chapter start="3:54" title="The 60 Day Window And 280E" />
  <psc:chapter start="6:32" title="State Schedules And Ripple Effects" />
  <psc:chapter start="7:41" title="Business Value In A New Lane" />
  <psc:chapter start="10:23" title="Election Politics And Funding Threats" />
  <psc:chapter start="16:19" title="Compliance Lanes And DEA Inspections" />
  <psc:chapter start="18:15" title="Red State Demand And Medical Expansion" />
  <psc:chapter start="19:26" title="Schrodinger’s Cannabis And Logistics Reality" />
  <psc:chapter start="21:20" title="420 Winners And The Pre Roll Boom" />
  <psc:chapter start="23:33" title="Closing Notes And MJ Unpacked" />
</psc:chapters>
    <itunes:duration>1449</itunes:duration>
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    <itunes:title>#135 - The Rescheduling Order: A Legal Deep Dive</itunes:title>
    <title>#135 - The Rescheduling Order: A Legal Deep Dive</title>
    <itunes:summary><![CDATA[Is it time to get giddy or stay skeptical? The federal rescheduling of cannabis is the biggest regulatory shift in decades, but it comes with a complex web of DEA registrations and international treaty considerations. Join Ben Larson and AnnaRae Grabstein as they sit down with top legal minds Alyssa Samuel (Husch Blackwell), Eric Berlin (Dentons), and Michael Cooper (Madison J Solutions) to unpack what happens when the DEA portal opens and how you can position your business to be a winner in ...]]></itunes:summary>
    <description><![CDATA[<p>Is it time to get giddy or stay skeptical? The federal rescheduling of cannabis is the biggest regulatory shift in decades, but it comes with a complex web of DEA registrations and international treaty considerations. Join <b>Ben Larson</b> and <b>AnnaRae Grabstein</b> as they sit down with top legal minds <b>Alyssa Samuel (Husch Blackwell), Eric Berlin (Dentons),</b> and <b>Michael Cooper (Madison J Solutions) </b>to unpack what happens when the DEA portal opens and how you can position your business to be a winner in this new era.</p><p><b><br/>💡 What You’ll Learn:<br/></b><br/></p><ul><li><b>The DEA Registration Roadmap</b>: How the new 60-day registration window works and why being &quot;deemed compliant&quot; is the first step toward federal legality.</li><li><b>The Interstate Commerce Conflict</b>: Will Schedule III trigger the Dormant Commerce Clause and finally break down the &quot;closed-loop&quot; state systems?</li><li><b>Banking &amp; Capital Markets</b>: Why Schedule III status could be the &quot;mic drop&quot; moment for NASDAQ listings, SBA loans, and institutional investment.</li><li><b>The Future of Adult-Use</b>: The legal hurdles involving international drug treaties and the upcoming June hearing that could decide the fate of recreational markets.</li></ul><p><b><br/>🌟 Meet the Guests:<br/></b><br/></p><ul><li><b>Alyssa Samuel:</b> An attorney at Husch Blackwell with over a decade of experience in the Colorado and multi-state markets, specializing in complex regulatory compliance.</li><li><b>Eric Berlin:</b> Lead of the US and Global cannabis sector at Dentons, the world’s largest law firm, bringing 18 years of specialized cannabis legal expertise.</li><li><b>Michael Cooper:</b> Founder of MadisonJay Solutions and Chair of Policy for the NCIA, Michael is a leading voice in regulatory strategy for cannabinoids and spirits.</li></ul><p><b><br/>📅 Why Tune In?<br/></b><br/></p><p>The &quot;Knife Fight&quot; for survival just got a lot more technical. If you are a cannabis operator, investor, or policy wonk, this episode provides the direct legal clarity you need to navigate the next six months of federal transition without falling for industry misinformation.</p><p><b><br/></b><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Is it time to get giddy or stay skeptical? The federal rescheduling of cannabis is the biggest regulatory shift in decades, but it comes with a complex web of DEA registrations and international treaty considerations. Join <b>Ben Larson</b> and <b>AnnaRae Grabstein</b> as they sit down with top legal minds <b>Alyssa Samuel (Husch Blackwell), Eric Berlin (Dentons),</b> and <b>Michael Cooper (Madison J Solutions) </b>to unpack what happens when the DEA portal opens and how you can position your business to be a winner in this new era.</p><p><b><br/>💡 What You’ll Learn:<br/></b><br/></p><ul><li><b>The DEA Registration Roadmap</b>: How the new 60-day registration window works and why being &quot;deemed compliant&quot; is the first step toward federal legality.</li><li><b>The Interstate Commerce Conflict</b>: Will Schedule III trigger the Dormant Commerce Clause and finally break down the &quot;closed-loop&quot; state systems?</li><li><b>Banking &amp; Capital Markets</b>: Why Schedule III status could be the &quot;mic drop&quot; moment for NASDAQ listings, SBA loans, and institutional investment.</li><li><b>The Future of Adult-Use</b>: The legal hurdles involving international drug treaties and the upcoming June hearing that could decide the fate of recreational markets.</li></ul><p><b><br/>🌟 Meet the Guests:<br/></b><br/></p><ul><li><b>Alyssa Samuel:</b> An attorney at Husch Blackwell with over a decade of experience in the Colorado and multi-state markets, specializing in complex regulatory compliance.</li><li><b>Eric Berlin:</b> Lead of the US and Global cannabis sector at Dentons, the world’s largest law firm, bringing 18 years of specialized cannabis legal expertise.</li><li><b>Michael Cooper:</b> Founder of MadisonJay Solutions and Chair of Policy for the NCIA, Michael is a leading voice in regulatory strategy for cannabinoids and spirits.</li></ul><p><b><br/>📅 Why Tune In?<br/></b><br/></p><p>The &quot;Knife Fight&quot; for survival just got a lot more technical. If you are a cannabis operator, investor, or policy wonk, this episode provides the direct legal clarity you need to navigate the next six months of federal transition without falling for industry misinformation.</p><p><b><br/></b><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Wed, 29 Apr 2026 10:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome And Subscribe Request" />
  <psc:chapter start="2:48" title="Meet The Legal All Stars" />
  <psc:chapter start="5:44" title="What The Federal Order Changes" />
  <psc:chapter start="9:35" title="DEA Registration Fear And Risk" />
  <psc:chapter start="12:35" title="Interstate Commerce And State Pushback" />
  <psc:chapter start="22:55" title="Export Rules And Global Medical Sales" />
  <psc:chapter start="28:43" title="Adult Use Hearing And Treaty Limits" />
  <psc:chapter start="32:15" title="How States May Redesign Programs" />
  <psc:chapter start="37:40" title="DEA Portal Questions And Co Location" />
  <psc:chapter start="41:53" title="Banking Capital Markets And Exchange Listings" />
  <psc:chapter start="48:12" title="Social Equity Limits And 280E Retroactivity" />
  <psc:chapter start="55:01" title="Practical Advice For Operators Now" />
  <psc:chapter start="1:03:50" title="Thanks Next Week And Closing" />
</psc:chapters>
    <itunes:duration>3904</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>135</itunes:episode>
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    <itunes:title>TWICL (Apr 17, 2026) - 4/20 &amp; Rescheduling — Medical Cannabis Goes Federal</itunes:title>
    <title>TWICL (Apr 17, 2026) - 4/20 &amp; Rescheduling — Medical Cannabis Goes Federal</title>
    <itunes:summary><![CDATA[What does rescheduling really change — in the next 90 days, the next year, and the next decade?   Jay Rosenthal and Jeremy Berke  from Cultivated are joined by AnnaRae Grabstein and Ben Larson from the High Spirits podcast and Marc Hauser from Cannabis Musings for a live breakdown of the  stories that defined this week in cannabis.  Rescheduling: We're bringing in a special guest to help cut through the noise — what does moving cannabis from Schedule I to Schedule III actually chang...]]></itunes:summary>
    <description><![CDATA[<p>What does rescheduling really change — in the next 90 days, the next year, and the next decade? <br/><br/>Jay Rosenthal and Jeremy Berke  from Cultivated are joined by AnnaRae Grabstein and Ben Larson from the High Spirits podcast and Marc Hauser from Cannabis Musings for a live breakdown of the  stories that defined this week in cannabis.<br/><br/>Rescheduling: We&apos;re bringing in a special guest to help cut through the noise — what does moving cannabis from Schedule I to Schedule III actually change for operators? What happens to 280E? What does it mean for banking, for institutional investment, for the broader legitimacy of the industry? And critically: what doesn&apos;t change at all?<br/><br/>Subscribe → <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbTA0Z2VrZGdEeDhBVzlGRFJQdk1JTlN0QnBIUXxBQ3Jtc0tuQm9KYnc5SDhSYkl1Um1sTmU2SU9GcXhxdDdfdzF4VHlTY1J1d21yMEluY3pLcG5OSDBOQ1F2elk0d245REE0ZlZtRWowTktydFJLcmM4ekhtV1VMRGdVMlJHZUZob1g5MDd1LVYtNS15cUpna1BaYw&amp;q=https%3A%2F%2Fcultivated.news%2F&amp;v=JJoe9ZAB61k'>https://cultivated.news</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>What does rescheduling really change — in the next 90 days, the next year, and the next decade? <br/><br/>Jay Rosenthal and Jeremy Berke  from Cultivated are joined by AnnaRae Grabstein and Ben Larson from the High Spirits podcast and Marc Hauser from Cannabis Musings for a live breakdown of the  stories that defined this week in cannabis.<br/><br/>Rescheduling: We&apos;re bringing in a special guest to help cut through the noise — what does moving cannabis from Schedule I to Schedule III actually change for operators? What happens to 280E? What does it mean for banking, for institutional investment, for the broader legitimacy of the industry? And critically: what doesn&apos;t change at all?<br/><br/>Subscribe → <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbTA0Z2VrZGdEeDhBVzlGRFJQdk1JTlN0QnBIUXxBQ3Jtc0tuQm9KYnc5SDhSYkl1Um1sTmU2SU9GcXhxdDdfdzF4VHlTY1J1d21yMEluY3pLcG5OSDBOQ1F2elk0d245REE0ZlZtRWowTktydFJLcmM4ekhtV1VMRGdVMlJHZUZob1g5MDd1LVYtNS15cUpna1BaYw&amp;q=https%3A%2F%2Fcultivated.news%2F&amp;v=JJoe9ZAB61k'>https://cultivated.news</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/19072180-twicl-apr-17-2026-4-20-rescheduling-medical-cannabis-goes-federal.mp3" length="27453252" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Fri, 24 Apr 2026 12:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="TWICL (Apr 17, 2026) - 4/20 &amp; Rescheduling — Medical Cannabis Goes Federal" />
  <psc:chapter start="0:11" title="Welcome And What Changed This Week" />
  <psc:chapter start="1:01" title="Meet Eric Berlin And His Role" />
  <psc:chapter start="2:55" title="Medical Cannabis Gets A Federal Pathway" />
  <psc:chapter start="4:41" title="280E Tax Chaos And Mixed Businesses" />
  <psc:chapter start="6:12" title="Why Adult Use Was Left Out" />
  <psc:chapter start="11:21" title="June Hearing Risks And What Matters" />
  <psc:chapter start="15:45" title="Can States Expand Medical Access Fast" />
  <psc:chapter start="19:25" title="Interstate Commerce And State Barriers" />
  <psc:chapter start="28:17" title="DEA Registration And Treaty Compliance" />
  <psc:chapter start="31:44" title="State Compacts And Legal Precedent" />
  <psc:chapter start="34:09" title="Hemp, CBD Policy, And Four Categories" />
  <psc:chapter start="37:17" title="Final Takeaways And Closing" />
</psc:chapters>
    <itunes:duration>2284</itunes:duration>
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    <itunes:title>#134 - Centralized Strategy, Local Execution: Inside the iAnthus MSO Turnaround w/ CEO, Richie Proud</itunes:title>
    <title>#134 - Centralized Strategy, Local Execution: Inside the iAnthus MSO Turnaround w/ CEO, Richie Proud</title>
    <itunes:summary><![CDATA[Is the "growth at all costs" era of the MSO officially over? According to Richie Proud, success in today's cannabis market isn't about having the most square footage—it’s about operational efficiency, consumer engagement, and a "flower-first" mentality. About This Episode: On this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein sit down with Richie Proud, CEO of iAnthus. Since taking the helm in 2023, Richie has led a strategic restructuring of one of the industry's most sto...]]></itunes:summary>
    <description><![CDATA[<p>Is the &quot;growth at all costs&quot; era of the MSO officially over? According to Richie Proud, success in today&apos;s cannabis market isn&apos;t about having the most square footage—it’s about operational efficiency, consumer engagement, and a &quot;flower-first&quot; mentality.</p><p><b>About This Episode:</b> On this episode of <em>High Spirits</em>, hosts <b>Ben Larson &amp; AnnaRae Grabstein</b> sit down with <b>Richie Proud</b>, CEO of <b>iAnthus</b>. Since taking the helm in 2023, Richie has led a strategic restructuring of one of the industry&apos;s most storied public companies. He shares how his background in high-stakes retail at Abercrombie &amp; Fitch and Hollister is shaping the way iAnthus connects with consumers in complex medical markets like Florida and emerging adult-use hubs in the Northeast.</p><p><b>💡 What You’ll Learn:</b></p><ul><li><b>The &quot;Flower-First&quot; Strategy:</b> Why iAnthus is prioritizing craft-quality genetics and cultivation over sheer canopy size to drive brand loyalty.</li><li><b>Operational Restructuring:</b> How Richie moved the company from a regionalized model to a &quot;centralized strategy, localized execution&quot; framework.</li><li><b>The Florida Market Deep Dive:</b> Insights into the unique medical consumer demographic and why patients &quot;vote with their feet&quot; in a vertical-only state.</li><li><b>Transitioning from Big Retail:</b> How to adapt traditional CPG playbooks to the unpredictable and highly regulated world of cannabis without failing.</li></ul><p><b>🌟 Meet Richie Proud:</b></p><p>Richie Proud is the CEO of iAnthus, a vertically integrated MSO with a significant footprint across the East Coast. With over two decades of experience in retail leadership—including executive roles at Abercrombie &amp; Fitch, Hollister, and Curaleaf—Richie brings a consumer-obsessed, data-driven approach to cannabis. He is currently focused on steering iAnthus toward sustainable EBITDA expansion and refining its portfolio of brands like <em>The Vault</em> and <em>Cheetah</em>.</p><p><b>📅 Why Tune In?</b></p><p>If you are an operator or investor looking for a masterclass in the &quot;stabilize and grow&quot; phase of the cannabis business cycle, this conversation is essential. Richie provides a transparent look at how a public MSO can pivot from legacy baggage to become a lean, consumer-centric competitor in 2026.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Is the &quot;growth at all costs&quot; era of the MSO officially over? According to Richie Proud, success in today&apos;s cannabis market isn&apos;t about having the most square footage—it’s about operational efficiency, consumer engagement, and a &quot;flower-first&quot; mentality.</p><p><b>About This Episode:</b> On this episode of <em>High Spirits</em>, hosts <b>Ben Larson &amp; AnnaRae Grabstein</b> sit down with <b>Richie Proud</b>, CEO of <b>iAnthus</b>. Since taking the helm in 2023, Richie has led a strategic restructuring of one of the industry&apos;s most storied public companies. He shares how his background in high-stakes retail at Abercrombie &amp; Fitch and Hollister is shaping the way iAnthus connects with consumers in complex medical markets like Florida and emerging adult-use hubs in the Northeast.</p><p><b>💡 What You’ll Learn:</b></p><ul><li><b>The &quot;Flower-First&quot; Strategy:</b> Why iAnthus is prioritizing craft-quality genetics and cultivation over sheer canopy size to drive brand loyalty.</li><li><b>Operational Restructuring:</b> How Richie moved the company from a regionalized model to a &quot;centralized strategy, localized execution&quot; framework.</li><li><b>The Florida Market Deep Dive:</b> Insights into the unique medical consumer demographic and why patients &quot;vote with their feet&quot; in a vertical-only state.</li><li><b>Transitioning from Big Retail:</b> How to adapt traditional CPG playbooks to the unpredictable and highly regulated world of cannabis without failing.</li></ul><p><b>🌟 Meet Richie Proud:</b></p><p>Richie Proud is the CEO of iAnthus, a vertically integrated MSO with a significant footprint across the East Coast. With over two decades of experience in retail leadership—including executive roles at Abercrombie &amp; Fitch, Hollister, and Curaleaf—Richie brings a consumer-obsessed, data-driven approach to cannabis. He is currently focused on steering iAnthus toward sustainable EBITDA expansion and refining its portfolio of brands like <em>The Vault</em> and <em>Cheetah</em>.</p><p><b>📅 Why Tune In?</b></p><p>If you are an operator or investor looking for a masterclass in the &quot;stabilize and grow&quot; phase of the cannabis business cycle, this conversation is essential. Richie provides a transparent look at how a public MSO can pivot from legacy baggage to become a lean, consumer-centric competitor in 2026.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/19060815-134-centralized-strategy-local-execution-inside-the-ianthus-mso-turnaround-w-ceo-richie-proud.mp3" length="42502162" type="audio/mpeg" />
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    <pubDate>Wed, 22 Apr 2026 11:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Word Of Mouth Beats Ad Spend" />
  <psc:chapter start="0:44" title="420 News And Psychedelic Fast-Tracking" />
  <psc:chapter start="6:37" title="Study Claims Big Prescription Drop" />
  <psc:chapter start="10:11" title="Meet Ianthus CEO Richie Proud" />
  <psc:chapter start="12:19" title="Divesting Out West To Invest East" />
  <psc:chapter start="15:37" title="Operating Public With Less Scrutiny" />
  <psc:chapter start="18:08" title="Building A Flower-First Identity" />
  <psc:chapter start="23:58" title="Florida Medical Market Constraints And Signals" />
  <psc:chapter start="27:16" title="Competing With Bigger Florida Footprints" />
  <psc:chapter start="30:12" title="Consumers As Marketers And The Vault" />
  <psc:chapter start="34:35" title="Hemp As An On-Ramp To THC" />
  <psc:chapter start="39:36" title="First-Time CEO Lessons And Forecasting" />
  <psc:chapter start="43:42" title="Central Strategy With Local Execution" />
  <psc:chapter start="48:36" title="Three Facilities Opening And EBITDA Focus" />
  <psc:chapter start="51:00" title="Brands To Watch And Culture Fit" />
  <psc:chapter start="53:47" title="New States To Watch And Closing" />
</psc:chapters>
    <itunes:duration>3539</itunes:duration>
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    <itunes:episode>134</itunes:episode>
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    <itunes:title>TWICL (Apr 17, 2026) - $110 Oil, Falling Eighths, and the Hemp Legislation Rollercoaster</itunes:title>
    <title>TWICL (Apr 17, 2026) - $110 Oil, Falling Eighths, and the Hemp Legislation Rollercoaster</title>
    <itunes:summary><![CDATA[On This Week in Cannabis Live, High Spirits hosts Ben Larson &amp; AnnaRae Grabstein join the team at Cultivated for a high-stakes news roundup. From the logistical nightmare of surging oil prices to the "race to the bottom" for cannabis pricing on the East Coast, the crew breaks down the macro-trends hitting operators' bottom lines right now. Plus, a look at the latest hemp-derived THC legislation and the "de-banking" saga that proves no one is safe from the whims of big banks. 💡 What You’ll...]]></itunes:summary>
    <description><![CDATA[<p>On <b><em>This Week in Cannabis Live</em></b>, High Spirits hosts <b>Ben Larson &amp; AnnaRae Grabstein</b> join the team at <em>Cultivated</em> for a high-stakes news roundup. From the logistical nightmare of surging oil prices to the &quot;race to the bottom&quot; for cannabis pricing on the East Coast, the crew breaks down the macro-trends hitting operators&apos; bottom lines right now. Plus, a look at the latest hemp-derived THC legislation and the &quot;de-banking&quot; saga that proves no one is safe from the whims of big banks.</p><p>💡 What You’ll Learn:</p><ul><li><b>The Logistics Crunch:</b> How $110 oil is forcing distributors like Nabis to use AI and &quot;secure roots&quot; just to keep trucks moving.</li><li><b>The &quot;Massachusetts Effect&quot;:</b> Why East Coast markets are rapidly compressing toward $23 eighths and how operators must find efficiency to survive.</li><li><b>Hemp vs. The Farm Bill:</b> A breakdown of the Klobuchar-Rand Paul hemp bill and whether &quot;gas station weed&quot; can actually survive federal scrutiny.</li><li><b>The De-Banking Reality:</b> Why even non-plant-touching media companies are getting shut down by Chase and the critical need for financial redundancy.</li></ul><p>🌟 Meet the Panel:</p><p>This episode features a &quot;full house&quot; of industry experts, including hosts <b>Ben Larson</b> (Vertosa) and <b>AnnaRae Grabstein(</b>Wolf Meyer), alongside <b>Jay Rosenthal</b> and <b>Jeremy Berke</b> of <em>Cultivated</em>, and <b>Marc Hauser</b> of <em>Cannabis Musings</em>. This group combines deep expertise in cannabis investment, media, legal policy, and supply chain operations.</p><p>📅 Why Tune In?</p><p>Whether you&apos;re an MSO executive or a craft hemp brand, the &quot;difficulty level&quot; of the cannabis industry just increased. Tune in to hear how the top minds in the space are navigating the current &quot;knife fight&quot; for profitability and where they see the biggest wins (and losses) heading into the rest of the year.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>On <b><em>This Week in Cannabis Live</em></b>, High Spirits hosts <b>Ben Larson &amp; AnnaRae Grabstein</b> join the team at <em>Cultivated</em> for a high-stakes news roundup. From the logistical nightmare of surging oil prices to the &quot;race to the bottom&quot; for cannabis pricing on the East Coast, the crew breaks down the macro-trends hitting operators&apos; bottom lines right now. Plus, a look at the latest hemp-derived THC legislation and the &quot;de-banking&quot; saga that proves no one is safe from the whims of big banks.</p><p>💡 What You’ll Learn:</p><ul><li><b>The Logistics Crunch:</b> How $110 oil is forcing distributors like Nabis to use AI and &quot;secure roots&quot; just to keep trucks moving.</li><li><b>The &quot;Massachusetts Effect&quot;:</b> Why East Coast markets are rapidly compressing toward $23 eighths and how operators must find efficiency to survive.</li><li><b>Hemp vs. The Farm Bill:</b> A breakdown of the Klobuchar-Rand Paul hemp bill and whether &quot;gas station weed&quot; can actually survive federal scrutiny.</li><li><b>The De-Banking Reality:</b> Why even non-plant-touching media companies are getting shut down by Chase and the critical need for financial redundancy.</li></ul><p>🌟 Meet the Panel:</p><p>This episode features a &quot;full house&quot; of industry experts, including hosts <b>Ben Larson</b> (Vertosa) and <b>AnnaRae Grabstein(</b>Wolf Meyer), alongside <b>Jay Rosenthal</b> and <b>Jeremy Berke</b> of <em>Cultivated</em>, and <b>Marc Hauser</b> of <em>Cannabis Musings</em>. This group combines deep expertise in cannabis investment, media, legal policy, and supply chain operations.</p><p>📅 Why Tune In?</p><p>Whether you&apos;re an MSO executive or a craft hemp brand, the &quot;difficulty level&quot; of the cannabis industry just increased. Tune in to hear how the top minds in the space are navigating the current &quot;knife fight&quot; for profitability and where they see the biggest wins (and losses) heading into the rest of the year.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/19048296-twicl-apr-17-2026-110-oil-falling-eighths-and-the-hemp-legislation-rollercoaster.mp3" length="22490289" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Mon, 20 Apr 2026 13:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="TWICL (Apr 17, 2026) - $110 Oil, Falling Eighths, and the Hemp Legislation Rollercoaster" />
  <psc:chapter start="0:10" title="Welcome And Forbes 420 List" />
  <psc:chapter start="2:28" title="Oil Prices Hit Cannabis Supply Chains" />
  <psc:chapter start="7:20" title="East Coast Eighth Prices Normalize" />
  <psc:chapter start="10:53" title="New Hemp Bill And Interstate Sales" />
  <psc:chapter start="17:24" title="Debanking And Finding A New Bank" />
  <psc:chapter start="26:19" title="Winners And Losers Roundtable" />
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    <itunes:duration>1871</itunes:duration>
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    <itunes:title>#133 - The Future of THC Beverages: A Policy Deep Dive with Dawson Hobbs of WSWA</itunes:title>
    <title>#133 - The Future of THC Beverages: A Policy Deep Dive with Dawson Hobbs of WSWA</title>
    <itunes:summary><![CDATA[The hemp beverage industry is thriving, but a federal "cliff" in November could bring it all to a screeching halt. With a looming ban on products over 0.4mg of THC, the stakes have never been higher for operators and consumers alike.   About This Episode: In this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein sit down with Dawson Hobbs, EVP of Government Affairs at the Wine and Spirits Wholesalers of America (WSWA). As a key player representing 80% of the nation’s wine and ...]]></itunes:summary>
    <description><![CDATA[<p>The hemp beverage industry is thriving, but a federal &quot;cliff&quot; in November could bring it all to a screeching halt. With a looming ban on products over 0.4mg of THC, the stakes have never been higher for operators and consumers alike.</p><p><br/></p><p>About This Episode:</p><p>In this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein sit down with Dawson Hobbs, EVP of Government Affairs at the Wine and Spirits Wholesalers of America (WSWA). As a key player representing 80% of the nation’s wine and spirits distribution, Dawson provides a high-stakes look at the legislative battle in Washington D.C., the push for a three-tier regulatory model, and why the industry must choose between strict regulation or total extinction.</p><p><br/></p><p>💡 What You’ll Learn:</p><ul><li>The November 2026 Deadline: Why federal funding bills currently threaten to criminalize nearly every hemp beverage on the market.</li><li>The Power of the Three-Tier System: How the alcohol model of &quot;Producer-Distributor-Retailer&quot; can provide the safety guardrails Congress is demanding.</li><li>Legislative Strategy for 218 Votes: Why standalone bills matter and how to find champions on the Hill who prioritize public safety over &quot;gas station weed.&quot;</li><li>The &quot;Perfect vs. Good&quot; Trap: Why the hemp industry must stop suing over state regulations if it wants to survive at the federal level.</li></ul><p><br/></p><p>🌟 Meet Dawson Hobbs:</p><p>Dawson Hobbs is the EVP of Government Affairs for the Wine and Spirits Wholesalers of America (WSWA). With over two decades of experience navigating alcohol policy, Dawson is one of the most influential voices in Washington regarding the intersection of traditional beverage and emerging THC categories. He leads advocacy efforts for over 380 member companies, bridging the gap between legacy distribution and the future of hemp-derived intoxicants.</p><p><br/></p><p>📅 Why Tune In?</p><p>Whether you are a hemp operator, a cannabis MSO, or a beverage investor, this conversation is your roadmap for the next six months. Dawson breaks down the exact &quot;proof of concept&quot; the industry needs to present to Congress to ensure THC beverages stay on shelves and out of the shadows.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The hemp beverage industry is thriving, but a federal &quot;cliff&quot; in November could bring it all to a screeching halt. With a looming ban on products over 0.4mg of THC, the stakes have never been higher for operators and consumers alike.</p><p><br/></p><p>About This Episode:</p><p>In this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein sit down with Dawson Hobbs, EVP of Government Affairs at the Wine and Spirits Wholesalers of America (WSWA). As a key player representing 80% of the nation’s wine and spirits distribution, Dawson provides a high-stakes look at the legislative battle in Washington D.C., the push for a three-tier regulatory model, and why the industry must choose between strict regulation or total extinction.</p><p><br/></p><p>💡 What You’ll Learn:</p><ul><li>The November 2026 Deadline: Why federal funding bills currently threaten to criminalize nearly every hemp beverage on the market.</li><li>The Power of the Three-Tier System: How the alcohol model of &quot;Producer-Distributor-Retailer&quot; can provide the safety guardrails Congress is demanding.</li><li>Legislative Strategy for 218 Votes: Why standalone bills matter and how to find champions on the Hill who prioritize public safety over &quot;gas station weed.&quot;</li><li>The &quot;Perfect vs. Good&quot; Trap: Why the hemp industry must stop suing over state regulations if it wants to survive at the federal level.</li></ul><p><br/></p><p>🌟 Meet Dawson Hobbs:</p><p>Dawson Hobbs is the EVP of Government Affairs for the Wine and Spirits Wholesalers of America (WSWA). With over two decades of experience navigating alcohol policy, Dawson is one of the most influential voices in Washington regarding the intersection of traditional beverage and emerging THC categories. He leads advocacy efforts for over 380 member companies, bridging the gap between legacy distribution and the future of hemp-derived intoxicants.</p><p><br/></p><p>📅 Why Tune In?</p><p>Whether you are a hemp operator, a cannabis MSO, or a beverage investor, this conversation is your roadmap for the next six months. Dawson breaks down the exact &quot;proof of concept&quot; the industry needs to present to Congress to ensure THC beverages stay on shelves and out of the shadows.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Wed, 15 Apr 2026 09:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Consumer Reality Versus Congress Stereotypes" />
  <psc:chapter start="1:09" title="Hosts Check In On California Bills" />
  <psc:chapter start="5:32" title="California Retail Consolidation And MSOs" />
  <psc:chapter start="10:04" title="Texas Hemp TRO And Regulatory Whiplash" />
  <psc:chapter start="13:58" title="Meet Dawson Hobbs From WSWA" />
  <psc:chapter start="16:00" title="Farm Bill Origins And The November Ban" />
  <psc:chapter start="20:12" title="Why WSWA Entered Hemp Policy Early" />
  <psc:chapter start="21:47" title="How Alcohol Stakeholders View THC Drinks" />
  <psc:chapter start="24:15" title="A Fourth Adult Beverage Category" />
  <psc:chapter start="27:08" title="How You Get To 218 Votes" />
  <psc:chapter start="31:11" title="Three Tier System Misconceptions" />
  <psc:chapter start="36:29" title="A Realistic Path Low Dose First" />
  <psc:chapter start="40:52" title="Safety Concerns Congress Fixates On" />
  <psc:chapter start="44:02" title="Why Jobs Are Not The Winning Argument" />
  <psc:chapter start="46:40" title="Standalone Bills As Coalition Builders" />
  <psc:chapter start="49:54" title="Grassroots QR Campaign For Consumers" />
  <psc:chapter start="53:47" title="How Operators Should Lobby Effectively" />
  <psc:chapter start="56:04" title="If No Fix Happens In November" />
  <psc:chapter start="56:31" title="Last Call And What To Do Now" />
  <psc:chapter start="59:02" title="State Actions That Help Or Hurt" />
</psc:chapters>
    <itunes:duration>3573</itunes:duration>
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    <itunes:episode>133</itunes:episode>
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    <itunes:title>#132 - Scaling a Cannabis Empire: Boston Dickerson of Show Me Organics on Missouri and Kentucky Success</itunes:title>
    <title>#132 - Scaling a Cannabis Empire: Boston Dickerson of Show Me Organics on Missouri and Kentucky Success</title>
    <itunes:summary><![CDATA[Is the "show me" state actually showing the rest of the country how to build a sustainable, high-growth cannabis market? In an era where many MSOs are struggling to stay afloat, one family-owned operator is proving that technical expertise and operational discipline are the ultimate competitive advantages.  On this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein are joined by Boston Dickerson, Founder and CEO of Show Me Organics. Boston shares the incredible journey of scali...]]></itunes:summary>
    <description><![CDATA[<p>Is the &quot;show me&quot; state actually showing the rest of the country how to build a sustainable, high-growth cannabis market? In an era where many MSOs are struggling to stay afloat, one family-owned operator is proving that technical expertise and operational discipline are the ultimate competitive advantages.</p><p><br/>On this episode of High Spirits, hosts <b>Ben Larson &amp; AnnaRae Grabstein</b> are joined by <b>Boston Dickerson</b>, Founder and CEO of <b>Show Me Organics</b>. Boston shares the incredible journey of scaling a &quot;backwards vertical&quot; business—starting with retail and manufacturing before moving into cultivation—and how he grew the company from a two-person startup to a 350-employee powerhouse across Missouri and Kentucky.<br/><br/><b>💡 What You’ll Learn:</b></p><p><br/></p><ul><li><b>The &quot;Backwards&quot; Vertical Strategy</b>: Why starting with retail and manufacturing provided a unique advantage in understanding consumer demand before touching a single plant.</li><li><b>The Reality of the &quot;Knife Fight&quot;</b>: How oversupply in Missouri shifted power to retailers and what it takes for a brand to survive pricing pressure.</li><li><b>Winning with Process</b>: The transition from &quot;founder-led hustle&quot; to using EOS (Entrepreneurial Operating System) for clarity and accountability at scale.</li><li><b>Breaking into Kentucky</b>: The challenges and opportunities of operating in a new, highly restrictive medical market and the importance of localized pride.</li></ul><p><br/></p><p><br/><b>🌟 Meet Boston Dickerson:</b></p><p><br/>Boston Dickerson is the Founder and CEO of Show Me Organics, one of Missouri’s premier vertically integrated cannabis operators. With a background in biochemistry and a passion for the plant, Boston and his brother Montana have built a diverse portfolio including Blue Sage Dispensaries, Vivid, and Missouri’s Own Edibles. Known for his disciplined approach to capital and operations, Boston is currently leading the company&apos;s expansion into Kentucky and eyeing future growth in limited-license markets like Texas.<br/><br/></p><p><br/><b>📅 Why Tune In?</b></p><p><br/>If you are an operator trying to navigate the messy transition from startup hustle to enterprise-level scaling, this conversation is a masterclass. Boston provides a rare, transparent look at the &quot;nos&quot; it takes to get a &quot;yes,&quot; the discipline required to raise capital in a down market, and why your business plan shouldn&apos;t rely on rescheduling as a lifeline.<br/>Keep your spirits high!<br/><br/></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Is the &quot;show me&quot; state actually showing the rest of the country how to build a sustainable, high-growth cannabis market? In an era where many MSOs are struggling to stay afloat, one family-owned operator is proving that technical expertise and operational discipline are the ultimate competitive advantages.</p><p><br/>On this episode of High Spirits, hosts <b>Ben Larson &amp; AnnaRae Grabstein</b> are joined by <b>Boston Dickerson</b>, Founder and CEO of <b>Show Me Organics</b>. Boston shares the incredible journey of scaling a &quot;backwards vertical&quot; business—starting with retail and manufacturing before moving into cultivation—and how he grew the company from a two-person startup to a 350-employee powerhouse across Missouri and Kentucky.<br/><br/><b>💡 What You’ll Learn:</b></p><p><br/></p><ul><li><b>The &quot;Backwards&quot; Vertical Strategy</b>: Why starting with retail and manufacturing provided a unique advantage in understanding consumer demand before touching a single plant.</li><li><b>The Reality of the &quot;Knife Fight&quot;</b>: How oversupply in Missouri shifted power to retailers and what it takes for a brand to survive pricing pressure.</li><li><b>Winning with Process</b>: The transition from &quot;founder-led hustle&quot; to using EOS (Entrepreneurial Operating System) for clarity and accountability at scale.</li><li><b>Breaking into Kentucky</b>: The challenges and opportunities of operating in a new, highly restrictive medical market and the importance of localized pride.</li></ul><p><br/></p><p><br/><b>🌟 Meet Boston Dickerson:</b></p><p><br/>Boston Dickerson is the Founder and CEO of Show Me Organics, one of Missouri’s premier vertically integrated cannabis operators. With a background in biochemistry and a passion for the plant, Boston and his brother Montana have built a diverse portfolio including Blue Sage Dispensaries, Vivid, and Missouri’s Own Edibles. Known for his disciplined approach to capital and operations, Boston is currently leading the company&apos;s expansion into Kentucky and eyeing future growth in limited-license markets like Texas.<br/><br/></p><p><br/><b>📅 Why Tune In?</b></p><p><br/>If you are an operator trying to navigate the messy transition from startup hustle to enterprise-level scaling, this conversation is a masterclass. Boston provides a rare, transparent look at the &quot;nos&quot; it takes to get a &quot;yes,&quot; the discipline required to raise capital in a down market, and why your business plan shouldn&apos;t rely on rescheduling as a lifeline.<br/>Keep your spirits high!<br/><br/></p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Wed, 01 Apr 2026 16:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Clarity And Accountability At Scale" />
  <psc:chapter start="0:59" title="Welcome And A Hemp Shirt Story" />
  <psc:chapter start="5:42" title="Schedule III Rescheduling Hits Delays" />
  <psc:chapter start="8:37" title="280E Bills And The IRS Tab" />
  <psc:chapter start="12:20" title="Meet Boston Dickerson And Show Me" />
  <psc:chapter start="14:33" title="Missouri’s Fast Shift To Price Pressure" />
  <psc:chapter start="18:11" title="Shelf Access And Consumer Pull" />
  <psc:chapter start="21:55" title="Building Missouri-First Brand Loyalty" />
  <psc:chapter start="24:21" title="Hemp Vs Cannabis Safety Standards" />
  <psc:chapter start="27:37" title="EOS Tools For Growth-Stage Leadership" />
  <psc:chapter start="34:02" title="Kentucky’s Medical Market Reality Check" />
  <psc:chapter start="41:20" title="Capital Strategy And Vertical Integration" />
  <psc:chapter start="51:43" title="Texas Ambitions And Founder Origin Story" />
  <psc:chapter start="57:29" title="Final Shout Outs And Listener Request" />
</psc:chapters>
    <itunes:duration>3540</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>132</itunes:episode>
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  <item>
    <itunes:title>#131 - Sex, Drugs, and MSOs: Tanya Griffin on Illinois Retail &amp; Radical Authenticity </itunes:title>
    <title>#131 - Sex, Drugs, and MSOs: Tanya Griffin on Illinois Retail &amp; Radical Authenticity </title>
    <itunes:summary><![CDATA["Stop shaming my sex and drugs." On this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein sit down with the incomparable Tanya Griffin, a multihyphenate entrepreneur who is rewriting the rulebook on what it means to be a "professional" in the cannabis industry. From building the first vertically integrated national franchise to navigating the "crash landing" of the Illinois social equity market, Tanya’s journey is a masterclass in resilience, systems-building, and radical hon...]]></itunes:summary>
    <description><![CDATA[<p>&quot;Stop shaming my sex and drugs.&quot;</p><p>On this episode of <b>High Spirits</b>, hosts <b>Ben Larson</b> &amp; <b>AnnaRae Grabstein</b> sit down with the incomparable <b>Tanya Griffin</b>, a multihyphenate entrepreneur who is rewriting the rulebook on what it means to be a &quot;professional&quot; in the cannabis industry. From building the first vertically integrated national franchise to navigating the &quot;crash landing&quot; of the Illinois social equity market, Tanya’s journey is a masterclass in resilience, systems-building, and radical honesty.</p><p>We dive deep into the brutal reality of the Illinois retail landscape—where MSOs use MSAs to bypass store caps—and explore Tanya’s provocative thesis: that &quot;dropping into flow states&quot; through cannabis, intimacy, and wellness isn&apos;t just a lifestyle choice, it’s a competitive advantage for scaling high-growth companies.</p><p><br/><b>💡 What You’ll Learn:</b><br/><br/></p><ul><li><b>The Illinois &quot;Muddled Mess&quot;:</b> An inside look at the X2Vets LLC lawsuit and how MSOs are consolidating power in one of the country&apos;s most expensive markets.</li><li><b>Franchising vs. Mom &amp; Pop:</b> Can a franchise model provide the operational backbone that social equity operators need to survive against giants like GTI and Cresco?</li><li><b>Scaling Sexual Wellness</b>: The &quot;soup-to-nuts&quot; journey of building oOYes, a brand at the intersection of women&apos;s health, cannabinoids, and dismantling sexual shame.</li><li><b>The Power of Bootstrapping:</b> Why Tanya owns 100% of her companies and her &quot;Crawl, Walk, Run&quot; advice for surviving a market with zero access to traditional capital.</li></ul><p><br/><b>🌟 Meet Tanya Griffin:</b><br/><br/></p><p>Tanya Griffin is the founder of <b>Water and Trees</b>, a growth management firm, and the visionary behind brands like <b>oOYes</b> and <b>Uh huh Honey</b>. With over 35 years of experience building retail companies (from midwifery clinics to dispensaries), she is a prominent deal-maker and consultant in the Illinois market. Tanya is also a fierce advocate for harm reduction through her nonprofit, <b>Save My Life</b>, which provides free Narcan throughout Illinois.</p><p><br/><b>📅 Why Tune In?</b><br/><br/></p><p>This isn&apos;t your average business podcast. If you’re tired of the corporate &quot;suit and tie&quot; narrative in cannabis and want to hear how raw authenticity and lean operations can win against billion-dollar MSOs, this conversation with Tanya Griffin is required listening.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>&quot;Stop shaming my sex and drugs.&quot;</p><p>On this episode of <b>High Spirits</b>, hosts <b>Ben Larson</b> &amp; <b>AnnaRae Grabstein</b> sit down with the incomparable <b>Tanya Griffin</b>, a multihyphenate entrepreneur who is rewriting the rulebook on what it means to be a &quot;professional&quot; in the cannabis industry. From building the first vertically integrated national franchise to navigating the &quot;crash landing&quot; of the Illinois social equity market, Tanya’s journey is a masterclass in resilience, systems-building, and radical honesty.</p><p>We dive deep into the brutal reality of the Illinois retail landscape—where MSOs use MSAs to bypass store caps—and explore Tanya’s provocative thesis: that &quot;dropping into flow states&quot; through cannabis, intimacy, and wellness isn&apos;t just a lifestyle choice, it’s a competitive advantage for scaling high-growth companies.</p><p><br/><b>💡 What You’ll Learn:</b><br/><br/></p><ul><li><b>The Illinois &quot;Muddled Mess&quot;:</b> An inside look at the X2Vets LLC lawsuit and how MSOs are consolidating power in one of the country&apos;s most expensive markets.</li><li><b>Franchising vs. Mom &amp; Pop:</b> Can a franchise model provide the operational backbone that social equity operators need to survive against giants like GTI and Cresco?</li><li><b>Scaling Sexual Wellness</b>: The &quot;soup-to-nuts&quot; journey of building oOYes, a brand at the intersection of women&apos;s health, cannabinoids, and dismantling sexual shame.</li><li><b>The Power of Bootstrapping:</b> Why Tanya owns 100% of her companies and her &quot;Crawl, Walk, Run&quot; advice for surviving a market with zero access to traditional capital.</li></ul><p><br/><b>🌟 Meet Tanya Griffin:</b><br/><br/></p><p>Tanya Griffin is the founder of <b>Water and Trees</b>, a growth management firm, and the visionary behind brands like <b>oOYes</b> and <b>Uh huh Honey</b>. With over 35 years of experience building retail companies (from midwifery clinics to dispensaries), she is a prominent deal-maker and consultant in the Illinois market. Tanya is also a fierce advocate for harm reduction through her nonprofit, <b>Save My Life</b>, which provides free Narcan throughout Illinois.</p><p><br/><b>📅 Why Tune In?</b><br/><br/></p><p>This isn&apos;t your average business podcast. If you’re tired of the corporate &quot;suit and tie&quot; narrative in cannabis and want to hear how raw authenticity and lean operations can win against billion-dollar MSOs, this conversation with Tanya Griffin is required listening.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18913448-131-sex-drugs-and-msos-tanya-griffin-on-illinois-retail-radical-authenticity.mp3" length="44534039" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 26 Mar 2026 10:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Choosing Cannabis Without Shame" />
  <psc:chapter start="1:24" title="Hall Of Flowers And California Signals" />
  <psc:chapter start="3:18" title="Convenience Stores And THC Access" />
  <psc:chapter start="9:48" title="TrueAge And Age Verification" />
  <psc:chapter start="17:12" title="Boof De Jour And Cannabis Satire" />
  <psc:chapter start="25:36" title="Georgia Medical Expansion Momentum" />
  <psc:chapter start="29:58" title="California Bills Target Labels And Drinks" />
  <psc:chapter start="38:17" title="Tanya Griffin’s Origin And Companies" />
  <psc:chapter start="46:04" title="Illinois MSOs And Social Equity Reality" />
  <psc:chapter start="55:01" title="Capital Access And Alternative Lending" />
</psc:chapters>
    <itunes:duration>3708</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>131</itunes:episode>
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  <item>
    <itunes:title>#130 - Market Spotlights &amp; Disciplined Growth: Elliot Lane on the Future of IgniteIt</itunes:title>
    <title>#130 - Market Spotlights &amp; Disciplined Growth: Elliot Lane on the Future of IgniteIt</title>
    <itunes:summary><![CDATA[On this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein are joined by Elliot Lane, Co-Founder and President of IgniteIt. After years of building the cannabis vertical at Benzinga, Elliot and his team are striking out on their own to create a more intentional, high-impact space for cannabis leaders. From navigating the "pure terror" of entrepreneurship to the tactical secrets of building a world-class B2B network, Elliot shares how Ignite It is cutting through the noise to pr...]]></itunes:summary>
    <description><![CDATA[<p>On this episode of <em>High Spirits</em>, hosts <b>Ben Larson &amp; AnnaRae Grabstein</b> are joined by <b>Elliot Lane</b>, Co-Founder and President of <a href='https://www.igniteit.com/'><b>IgniteIt</b></a>. After years of building the cannabis vertical at Benzinga, Elliot and his team are striking out on their own to create a more intentional, high-impact space for cannabis leaders. From navigating the &quot;pure terror&quot; of entrepreneurship to the tactical secrets of building a world-class B2B network, Elliot shares how Ignite It is cutting through the noise to provide the financial and strategic clarity the industry desperately needs in 2026.<br/><br/><b>💡 What You’ll Learn:</b><br/>The Ignite It Origin Story: Why the team moved on from Benzinga to build a focused, niche ecosystem for emerging markets.<br/>Tactical Business Development: How Elliot uses curiosity and &quot;leading with value&quot; to crack open relationships in new state markets.<br/>The Future of Cannabis Media: How to build a platform that serves as an industry dashboard without adding to the &quot;headline noise.&quot;<br/>Founder Reality Check: A candid look at the mix of fear, imposter syndrome, and excitement that comes with being a first-time founder in cannabis.<br/><br/><b>🌟 Meet Elliot Lane:</b><br/><a href='https://www.linkedin.com/in/elliot-lane-64222791/'><b>Elliot Lane</b></a> is a seasoned media and events leader and the Co-Founder of IgniteIt. Previously the head of product and sales for Benzinga Cannabis, Elliot was instrumental in turning their conferences into &quot;must-attend&quot; rooms for the industry&apos;s elite. With a background in New York City hospitality and the performing arts, he brings a unique ability to read a room and foster genuine human connection, making him one of the most effective networkers in the cannabis and hemp sectors.<br/><br/><b>📅 Why Tune In?</b><br/>Whether you are looking to scale your B2B networking strategy or want an inside look at how the industry’s premier events are actually built, this conversation is a goldmine. <br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>On this episode of <em>High Spirits</em>, hosts <b>Ben Larson &amp; AnnaRae Grabstein</b> are joined by <b>Elliot Lane</b>, Co-Founder and President of <a href='https://www.igniteit.com/'><b>IgniteIt</b></a>. After years of building the cannabis vertical at Benzinga, Elliot and his team are striking out on their own to create a more intentional, high-impact space for cannabis leaders. From navigating the &quot;pure terror&quot; of entrepreneurship to the tactical secrets of building a world-class B2B network, Elliot shares how Ignite It is cutting through the noise to provide the financial and strategic clarity the industry desperately needs in 2026.<br/><br/><b>💡 What You’ll Learn:</b><br/>The Ignite It Origin Story: Why the team moved on from Benzinga to build a focused, niche ecosystem for emerging markets.<br/>Tactical Business Development: How Elliot uses curiosity and &quot;leading with value&quot; to crack open relationships in new state markets.<br/>The Future of Cannabis Media: How to build a platform that serves as an industry dashboard without adding to the &quot;headline noise.&quot;<br/>Founder Reality Check: A candid look at the mix of fear, imposter syndrome, and excitement that comes with being a first-time founder in cannabis.<br/><br/><b>🌟 Meet Elliot Lane:</b><br/><a href='https://www.linkedin.com/in/elliot-lane-64222791/'><b>Elliot Lane</b></a> is a seasoned media and events leader and the Co-Founder of IgniteIt. Previously the head of product and sales for Benzinga Cannabis, Elliot was instrumental in turning their conferences into &quot;must-attend&quot; rooms for the industry&apos;s elite. With a background in New York City hospitality and the performing arts, he brings a unique ability to read a room and foster genuine human connection, making him one of the most effective networkers in the cannabis and hemp sectors.<br/><br/><b>📅 Why Tune In?</b><br/>Whether you are looking to scale your B2B networking strategy or want an inside look at how the industry’s premier events are actually built, this conversation is a goldmine. <br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18875239-130-market-spotlights-disciplined-growth-elliot-lane-on-the-future-of-igniteit.mp3" length="35686242" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 19 Mar 2026 12:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/18875239/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="From Outsider To Connector" />
  <psc:chapter start="1:05" title="St. Patrick’s Day And Industry Check-In" />
  <psc:chapter start="2:20" title="California Beverage Cap And Federal Fights" />
  <psc:chapter start="3:57" title="Hall Of Flowers And Local Community" />
  <psc:chapter start="5:35" title="FDA CBD Policy Plus Virginia Update" />
  <psc:chapter start="9:33" title="Snoop Trademark Reality Check" />
  <psc:chapter start="11:04" title="Elliot Lane On Ignite It" />
  <psc:chapter start="18:40" title="Designing Events Around Real ROI" />
  <psc:chapter start="27:56" title="Business Development That Leads With Value" />
  <psc:chapter start="34:11" title="Cannabis Media Without More Noise" />
  <psc:chapter start="39:21" title="Founder Fear, Growth Goals, Next Dates" />
  <psc:chapter start="47:10" title="Closing Thoughts And Listener Support" />
</psc:chapters>
    <itunes:duration>2971</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>130</itunes:episode>
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  <item>
    <itunes:title>TWICL (Mar 13, 2026) - Cannabis Earnings Season, Florida Legalization Stalls, + Michigan’s $3B Market</itunes:title>
    <title>TWICL (Mar 13, 2026) - Cannabis Earnings Season, Florida Legalization Stalls, + Michigan’s $3B Market</title>
    <itunes:summary><![CDATA[On This Week in Cannabis Live, host Jay Rosenthal and Jeremy Berke (Cultivated.news) lead a high-stakes roundtable featuring Ben Larson &amp; AnnaRae Grabstein (High Spirits) and Marc Hauser (Cannabis Musings). Special guest appearance by Bryan Fields of The Dime Podcast. The panel dives into the messy reality of cannabis earnings season, where "creative writing" often masks the bottom line. From the crushing price compression in mature markets like Massachusetts and Colorado to the legislati...]]></itunes:summary>
    <description><![CDATA[<p>On <b>This Week in Cannabis Live</b>, host <b>Jay Rosenthal</b> and <b>Jeremy Berke</b> (Cultivated.news) lead a high-stakes roundtable featuring <b>Ben Larson &amp; AnnaRae Grabstein</b> (<em>High Spirits</em>) and <b>Marc Hauser</b> (<em>Cannabis Musings</em>). Special guest appearance by <b>Bryan Fields</b> of The Dime Podcast.</p><p>The panel dives into the messy reality of cannabis earnings season, where &quot;creative writing&quot; often masks the bottom line. From the crushing price compression in mature markets like Massachusetts and Colorado to the legislative stalls in Florida and Pennsylvania, the group analyzes who is actually built to survive 2026.</p><p>💡 What You’ll Learn:</p><ul><li><b>The Earnings Illusion:</b> Why &quot;Adjusted EBITDA&quot; is the industry’s favorite smoke screen and how to spot the real financial health of an operator.</li><li><b>Price Compression Pain Points:</b> Understanding the data behind $4 grams in Massachusetts and what it means for the future of premiumization.</li><li><b>Legislative Gridlock:</b> A deep dive into why Florida’s legalization has stalled and why Pennsylvania’s Governor Shapiro is still &quot;beating the drum&quot; without results.</li><li><b>The &quot;Mega-Farm&quot; Factor:</b> How massive 180-acre operations like LEEF are shifting the competitive math for craft growers.</li><li><b>Hemp’s Faustian Bargain:</b> A debate on the three-tier distribution system—is it a necessary path to the mainstream or a trap for small brands?</li></ul><p>🌟 Meet the Panel:</p><p>This episode features a powerhouse of cannabis insights led by <b>Jay Rosenthal</b> and <b>Jeremy Berke</b>, the editorial voices behind <em>Cultivated</em>. They are joined by <b>Ben Larson &amp; AnnaRae Grabstein</b>, the strategic minds behind the <em>High Spirits</em> podcast, and <b>Marc Hauser</b>, the legal and economic voice of <em>Cannabis Musings</em>. Together, they provide a 360-degree view of the policy, capital, and operational hurdles facing the industry today.</p><p>📅 Why Tune In?</p><p>Whether you are an MSO executive or a craft operator, this TWICL roundtable is a masterclass in separating signal from noise. This conversation provides the strategic foresight needed to understand how state-level retail shifts and federal policy uncertainty will impact your bottom line this year.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>On <b>This Week in Cannabis Live</b>, host <b>Jay Rosenthal</b> and <b>Jeremy Berke</b> (Cultivated.news) lead a high-stakes roundtable featuring <b>Ben Larson &amp; AnnaRae Grabstein</b> (<em>High Spirits</em>) and <b>Marc Hauser</b> (<em>Cannabis Musings</em>). Special guest appearance by <b>Bryan Fields</b> of The Dime Podcast.</p><p>The panel dives into the messy reality of cannabis earnings season, where &quot;creative writing&quot; often masks the bottom line. From the crushing price compression in mature markets like Massachusetts and Colorado to the legislative stalls in Florida and Pennsylvania, the group analyzes who is actually built to survive 2026.</p><p>💡 What You’ll Learn:</p><ul><li><b>The Earnings Illusion:</b> Why &quot;Adjusted EBITDA&quot; is the industry’s favorite smoke screen and how to spot the real financial health of an operator.</li><li><b>Price Compression Pain Points:</b> Understanding the data behind $4 grams in Massachusetts and what it means for the future of premiumization.</li><li><b>Legislative Gridlock:</b> A deep dive into why Florida’s legalization has stalled and why Pennsylvania’s Governor Shapiro is still &quot;beating the drum&quot; without results.</li><li><b>The &quot;Mega-Farm&quot; Factor:</b> How massive 180-acre operations like LEEF are shifting the competitive math for craft growers.</li><li><b>Hemp’s Faustian Bargain:</b> A debate on the three-tier distribution system—is it a necessary path to the mainstream or a trap for small brands?</li></ul><p>🌟 Meet the Panel:</p><p>This episode features a powerhouse of cannabis insights led by <b>Jay Rosenthal</b> and <b>Jeremy Berke</b>, the editorial voices behind <em>Cultivated</em>. They are joined by <b>Ben Larson &amp; AnnaRae Grabstein</b>, the strategic minds behind the <em>High Spirits</em> podcast, and <b>Marc Hauser</b>, the legal and economic voice of <em>Cannabis Musings</em>. Together, they provide a 360-degree view of the policy, capital, and operational hurdles facing the industry today.</p><p>📅 Why Tune In?</p><p>Whether you are an MSO executive or a craft operator, this TWICL roundtable is a masterclass in separating signal from noise. This conversation provides the strategic foresight needed to understand how state-level retail shifts and federal policy uncertainty will impact your bottom line this year.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Mon, 16 Mar 2026 11:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Welcome And Panel Introductions" />
  <psc:chapter start="0:37" title="Earnings Headlines And Creative Writing" />
  <psc:chapter start="8:15" title="Legalization Setbacks Across Key States" />
  <psc:chapter start="16:06" title="Price Compression And Premium Cannabis" />
  <psc:chapter start="25:03" title="The Three-Tier THC Beverage Debate" />
  <psc:chapter start="30:44" title="Leaf’s Multi-State Manufacturing Play" />
  <psc:chapter start="34:01" title="Closing Notes And Community Invitation" />
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    <itunes:title>#129 - Cannabis Business News Roundup: Tilray’s BrewDog Bet &amp; AI Regulatory Enforcement </itunes:title>
    <title>#129 - Cannabis Business News Roundup: Tilray’s BrewDog Bet &amp; AI Regulatory Enforcement </title>
    <itunes:summary><![CDATA[On this episode of High Spirits, hosts Ben &amp; AnnaRae forgo the guest chair for a candid, deep-dive conversation into the shifting tides of the industry. From the sobering reality of Tilray’s latest $44M acquisition to the "perfect enforcement" threat of AI, this episode explores the evolution of cannabis leadership and the grit required to stay in the game.   💡 What You’ll Learn:  The Tilray Strategy: Is Tilray still a cannabis company, or a global CPG powerhouse in disguise? We break dow...]]></itunes:summary>
    <description><![CDATA[<p>On this episode of <b>High Spirits</b>, hosts <b>Ben</b> &amp; <b>AnnaRae</b> forgo the guest chair for a candid, deep-dive conversation into the shifting tides of the industry. From the sobering reality of <b>Tilray’s</b> latest $44M acquisition to the &quot;perfect enforcement&quot; threat of AI, this episode explores the evolution of cannabis leadership and the grit required to stay in the game.</p><p><br/><br/><b>💡 What You’ll Learn:</b></p><p><br/><b>The Tilray Strategy</b>: Is Tilray still a cannabis company, or a global CPG powerhouse in disguise? We break down their acquisition of BrewDog and their $850M+ revenue split.</p><p><b>AI and &quot;Perfect Enforcement&quot;</b>: How agentic AI could shift cannabis regulation from &quot;imperfect oversight&quot; to surgical, automated enforcement of every law on the books.</p><p><b>Women in Cannabis</b>: In honor of Women’s History Month, a reflection on leadership, &quot;leaping to freedom,&quot; and why process automation is a secret superpower.</p><p><b>The Hemp Cliff</b>: A reality check on the looming November deadline and why the industry must stop arguing about concessions and start listening to Congress.</p><p><br/><br/><b>🛡️ Why Tune In?</b></p><p><br/>If you are an operator or investor trying to make sense of the &quot;fallen from grace&quot; public stocks or the looming technological shifts in regulation, this episode provides a grounded perspective. <b>Ben &amp; AnnaRae</b> cut through the noise to discuss what a &quot;durable&quot; cannabis company actually looks like in 2026.<br/><br/>Stay curious, stay informed, and keep your spirits high.<br/>“I did not fall from Grace. I lept to freedom.” — <b>AnnaRae</b> sharing the Autobiography of Eve in honor of Women&apos;s Month.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>On this episode of <b>High Spirits</b>, hosts <b>Ben</b> &amp; <b>AnnaRae</b> forgo the guest chair for a candid, deep-dive conversation into the shifting tides of the industry. From the sobering reality of <b>Tilray’s</b> latest $44M acquisition to the &quot;perfect enforcement&quot; threat of AI, this episode explores the evolution of cannabis leadership and the grit required to stay in the game.</p><p><br/><br/><b>💡 What You’ll Learn:</b></p><p><br/><b>The Tilray Strategy</b>: Is Tilray still a cannabis company, or a global CPG powerhouse in disguise? We break down their acquisition of BrewDog and their $850M+ revenue split.</p><p><b>AI and &quot;Perfect Enforcement&quot;</b>: How agentic AI could shift cannabis regulation from &quot;imperfect oversight&quot; to surgical, automated enforcement of every law on the books.</p><p><b>Women in Cannabis</b>: In honor of Women’s History Month, a reflection on leadership, &quot;leaping to freedom,&quot; and why process automation is a secret superpower.</p><p><b>The Hemp Cliff</b>: A reality check on the looming November deadline and why the industry must stop arguing about concessions and start listening to Congress.</p><p><br/><br/><b>🛡️ Why Tune In?</b></p><p><br/>If you are an operator or investor trying to make sense of the &quot;fallen from grace&quot; public stocks or the looming technological shifts in regulation, this episode provides a grounded perspective. <b>Ben &amp; AnnaRae</b> cut through the noise to discuss what a &quot;durable&quot; cannabis company actually looks like in 2026.<br/><br/>Stay curious, stay informed, and keep your spirits high.<br/>“I did not fall from Grace. I lept to freedom.” — <b>AnnaRae</b> sharing the Autobiography of Eve in honor of Women&apos;s Month.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Wed, 11 Mar 2026 16:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Welcome And Today’s Lineup" />
  <psc:chapter start="0:48" title="Weekend Wins And A Living Funeral" />
  <psc:chapter start="4:34" title="Skateboarding And Finding Your Inner Kid" />
  <psc:chapter start="6:01" title="Women In Cannabis And Belonging" />
  <psc:chapter start="11:33" title="A Poem About Leaping To Freedom" />
  <psc:chapter start="15:33" title="AI And The Rise Of Perfect Enforcement" />
  <psc:chapter start="26:22" title="How AI Reshapes Jobs And Teams" />
  <psc:chapter start="30:16" title="Tilray’s BrewDog Deal Breakdown" />
  <psc:chapter start="41:31" title="Hemp THC Policy Fights Before November" />
  <psc:chapter start="47:06" title="Travel Plans, Feedback, And Closing" />
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    <itunes:duration>2964</itunes:duration>
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    <itunes:episode>129</itunes:episode>
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    <itunes:title>TWICL (Mar 6, 2026) -  Is New York the New Cannabis Capital? $4.6B Projections, SCOTUS Gun Rights, &amp; Brand Power Shifts </itunes:title>
    <title>TWICL (Mar 6, 2026) -  Is New York the New Cannabis Capital? $4.6B Projections, SCOTUS Gun Rights, &amp; Brand Power Shifts </title>
    <itunes:summary><![CDATA[From New York’s bold $4.6 billion market forecast to the unlikely intersection of the Second Amendment and cannabis at the Supreme Court, the team explores the shifting tectonic plates of the U.S. industry. Are we witnessing the "locus of the cannabis world" moving East, or does California still hold the crown? 💡 What You’ll Learn: The New York Surge: Why the OCM’s new leadership is projecting a $4.6B market by 2028—and how that stacks up against California.SCOTUS &amp; The Second Amendment: ...]]></itunes:summary>
    <description><![CDATA[<p>From New York’s bold $4.6 billion market forecast to the unlikely intersection of the Second Amendment and cannabis at the Supreme Court, the team explores the shifting tectonic plates of the U.S. industry. Are we witnessing the &quot;locus of the cannabis world&quot; moving East, or does California still hold the crown?</p><p>💡 What You’ll Learn:</p><ul><li><b>The New York Surge:</b> Why the OCM’s new leadership is projecting a $4.6B market by 2028—and how that stacks up against California.</li><li><b>SCOTUS &amp; The Second Amendment:</b> The surprising &quot;habitual drunkard&quot; logic being used to debate cannabis users’ gun rights.</li><li><b>Brand Power Rankings:</b> Why edible brands like Wild and Wyld are climbing the charts while flower faces a systemic decline.</li><li><b>The Louisiana &quot;Golden Ticket&quot;:</b> Analyzing the controversial proposal to give medical licensees a 3-year monopoly on adult-use sales.</li><li><b>Cultural Flashpoints:</b> A look at the &quot;smell of weed&quot; debate and why conservative backlash is becoming a key political narrative.</li></ul><p>🌟 Meet the Guest Panel:</p><p>This episode features insights from <b>Jeremy Berke</b> (founder of <em>Cultivated</em>), <b>Marc Hauser</b> (cannabis attorney and author of <em>Cannabis Musings</em>), and <b>Jay Rosenthal</b>. Together with <b>Ben &amp; AnnaRae</b>, they provide a cross-disciplinary look at the legal, financial, and cultural trends defining the current cannabis landscape.</p><p>📅 Why Tune In?</p><p>Whether you&apos;re a multi-state operator (MSO) tracking New York&apos;s messy but massive rollout, or a brand strategist wondering why consumers are ditching flower for gummies, this conversation provides the macro context you need to stay ahead. We cut through the political noise to find the real economic signals.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>From New York’s bold $4.6 billion market forecast to the unlikely intersection of the Second Amendment and cannabis at the Supreme Court, the team explores the shifting tectonic plates of the U.S. industry. Are we witnessing the &quot;locus of the cannabis world&quot; moving East, or does California still hold the crown?</p><p>💡 What You’ll Learn:</p><ul><li><b>The New York Surge:</b> Why the OCM’s new leadership is projecting a $4.6B market by 2028—and how that stacks up against California.</li><li><b>SCOTUS &amp; The Second Amendment:</b> The surprising &quot;habitual drunkard&quot; logic being used to debate cannabis users’ gun rights.</li><li><b>Brand Power Rankings:</b> Why edible brands like Wild and Wyld are climbing the charts while flower faces a systemic decline.</li><li><b>The Louisiana &quot;Golden Ticket&quot;:</b> Analyzing the controversial proposal to give medical licensees a 3-year monopoly on adult-use sales.</li><li><b>Cultural Flashpoints:</b> A look at the &quot;smell of weed&quot; debate and why conservative backlash is becoming a key political narrative.</li></ul><p>🌟 Meet the Guest Panel:</p><p>This episode features insights from <b>Jeremy Berke</b> (founder of <em>Cultivated</em>), <b>Marc Hauser</b> (cannabis attorney and author of <em>Cannabis Musings</em>), and <b>Jay Rosenthal</b>. Together with <b>Ben &amp; AnnaRae</b>, they provide a cross-disciplinary look at the legal, financial, and cultural trends defining the current cannabis landscape.</p><p>📅 Why Tune In?</p><p>Whether you&apos;re a multi-state operator (MSO) tracking New York&apos;s messy but massive rollout, or a brand strategist wondering why consumers are ditching flower for gummies, this conversation provides the macro context you need to stay ahead. We cut through the political noise to find the real economic signals.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Sun, 08 Mar 2026 11:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Hellos And Setting The Table" />
  <psc:chapter start="1:01" title="New York’s $4.6B Ambition" />
  <psc:chapter start="4:45" title="Will New York Eclipse California" />
  <psc:chapter start="7:31" title="Cracking Down: Illicit Cultivation Vs Retail" />
  <psc:chapter start="10:40" title="Research On Illicit Markets And Licenses" />
  <psc:chapter start="12:45" title="New York Brand Power Rankings" />
  <psc:chapter start="15:35" title="Edibles Rise As Flower Slips" />
  <psc:chapter start="18:20" title="Culture, Apartments, And Consumption" />
  <psc:chapter start="21:05" title="Public Smell Backlash And Politics" />
  <psc:chapter start="24:45" title="Media Narratives And Youth Use" />
  <psc:chapter start="27:05" title="Cross‑Border Trends And Canada Data" />
  <psc:chapter start="30:10" title="Retail Scale And Market Oddities" />
</psc:chapters>
    <itunes:duration>1920</itunes:duration>
    <itunes:keywords></itunes:keywords>
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  <item>
    <itunes:title>#128 - Redefining Medicine &amp; Schedule 6 w/ Steph Sherer of Americans for Safe Access</itunes:title>
    <title>#128 - Redefining Medicine &amp; Schedule 6 w/ Steph Sherer of Americans for Safe Access</title>
    <itunes:summary><![CDATA[The federal government has finally acknowledged the "accepted medical use" of cannabis—but for millions of patients, the battle for true integration into the US healthcare system is just beginning. As we face a shifting regulatory landscape, is Schedule III a victory or a trap? About This Episode: In this episode of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein are joined by Steph Sherer, the powerhouse Founder and Executive Director of Americans for Safe Access (ASA). With nearly 25...]]></itunes:summary>
    <description><![CDATA[<p>The federal government has finally acknowledged the &quot;accepted medical use&quot; of cannabis—but for millions of patients, the battle for true integration into the US healthcare system is just beginning. As we face a shifting regulatory landscape, is Schedule III a victory or a trap?</p><p>About This Episode:</p><p>In this episode of <b>High Spirits</b>, hosts <b>Ben Larson &amp; AnnaRae Grabstein</b> are joined by <b>Steph Sherer</b>, the powerhouse Founder and Executive Director of <b>Americans for Safe Access (ASA)</b>. With nearly 25 years of advocacy under her belt, Steph provides a masterclass on the political realities of rescheduling, the critical need for a &quot;Schedule 6&quot; designation, and why the cannabis industry must stop &quot;waiting&quot; for policy to happen to them.</p><p>From the fallout of the CannaBev Summit in Miami to the nuances of the recent executive orders, this conversation cuts through the noise of social media to reveal what is actually happening in the halls of DC.</p><p>💡 What You’ll Learn:</p><ul><li><b>The Schedule III vs. Schedule 6 Debate:</b> Why moving cannabis to Schedule III helps businesses with taxes but fails to provide the federal framework patients actually need.</li><li><b>The &quot;Triage&quot; of State Programs:</b> How current state medical markets were designed as temporary fixes and why it’s time to move toward national integration.</li><li><b>The Redefinition of Medicine:</b> Why the FDA&apos;s current pathway is broken for complex botanicals and how the proposed Office of Medical Cannabis Control could fix it.</li><li><b>The Power of &quot;The Patient&quot;:</b> Why simply mentioning the word &quot;patient&quot; remains the most effective tool for shifting the perspective of federal regulators.</li></ul><p>🌟 Meet Steph Sherer:</p><p>Steph Sherer is a pioneer in the medical cannabis movement, having founded Americans for Safe Access in 2002 in response to federal raids on California dispensaries. She has trained over 100,000 advocates, worked with the World Health Organization to change international drug treaties, and is currently leading ASA’s &quot;second act&quot; to fully integrate cannabis into the US healthcare system. Steph is widely recognized as one of the most influential advocates in the history of the movement.</p><p>📅 Why Tune In?</p><p>Whether you are a hemp operator worried about the Farm Bill or a cannabis executive navigating rescheduling, Steph Sherer explains why the &quot;patient perspective&quot; is the ultimate leverage for long-term industry stability. If you want to understand the difference between social media rumors and DC reality, this episode is essential.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The federal government has finally acknowledged the &quot;accepted medical use&quot; of cannabis—but for millions of patients, the battle for true integration into the US healthcare system is just beginning. As we face a shifting regulatory landscape, is Schedule III a victory or a trap?</p><p>About This Episode:</p><p>In this episode of <b>High Spirits</b>, hosts <b>Ben Larson &amp; AnnaRae Grabstein</b> are joined by <b>Steph Sherer</b>, the powerhouse Founder and Executive Director of <b>Americans for Safe Access (ASA)</b>. With nearly 25 years of advocacy under her belt, Steph provides a masterclass on the political realities of rescheduling, the critical need for a &quot;Schedule 6&quot; designation, and why the cannabis industry must stop &quot;waiting&quot; for policy to happen to them.</p><p>From the fallout of the CannaBev Summit in Miami to the nuances of the recent executive orders, this conversation cuts through the noise of social media to reveal what is actually happening in the halls of DC.</p><p>💡 What You’ll Learn:</p><ul><li><b>The Schedule III vs. Schedule 6 Debate:</b> Why moving cannabis to Schedule III helps businesses with taxes but fails to provide the federal framework patients actually need.</li><li><b>The &quot;Triage&quot; of State Programs:</b> How current state medical markets were designed as temporary fixes and why it’s time to move toward national integration.</li><li><b>The Redefinition of Medicine:</b> Why the FDA&apos;s current pathway is broken for complex botanicals and how the proposed Office of Medical Cannabis Control could fix it.</li><li><b>The Power of &quot;The Patient&quot;:</b> Why simply mentioning the word &quot;patient&quot; remains the most effective tool for shifting the perspective of federal regulators.</li></ul><p>🌟 Meet Steph Sherer:</p><p>Steph Sherer is a pioneer in the medical cannabis movement, having founded Americans for Safe Access in 2002 in response to federal raids on California dispensaries. She has trained over 100,000 advocates, worked with the World Health Organization to change international drug treaties, and is currently leading ASA’s &quot;second act&quot; to fully integrate cannabis into the US healthcare system. Steph is widely recognized as one of the most influential advocates in the history of the movement.</p><p>📅 Why Tune In?</p><p>Whether you are a hemp operator worried about the Farm Bill or a cannabis executive navigating rescheduling, Steph Sherer explains why the &quot;patient perspective&quot; is the ultimate leverage for long-term industry stability. If you want to understand the difference between social media rumors and DC reality, this episode is essential.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18789492-128-redefining-medicine-schedule-6-w-steph-sherer-of-americans-for-safe-access.mp3" length="45457148" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 05 Mar 2026 07:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Cold Open: Redefining Medicine" />
  <psc:chapter start="0:36" title="Welcome And Miami Recap Setup" />
  <psc:chapter start="2:51" title="Travel Fatigue And Takeaways" />
  <psc:chapter start="4:31" title="Why Beverage Became The Battleground" />
  <psc:chapter start="7:18" title="Retail And Distributor Power Weigh In" />
  <psc:chapter start="10:32" title="Hemp Beverage Seeks Alcohol Pathway" />
  <psc:chapter start="13:21" title="Investor Sentiment And Consumer Signal" />
  <psc:chapter start="16:32" title="Something Versus Nothing In D.C." />
  <psc:chapter start="18:06" title="Virginia Nears Adult-Use Launch" />
  <psc:chapter start="19:46" title="New York’s New OCM Leadership" />
  <psc:chapter start="22:04" title="Track-And-Trace Fees And Friction" />
  <psc:chapter start="25:12" title="Guest Intro: Steph Sherer And ASA" />
  <psc:chapter start="28:25" title="Origin Story And Early Medical Access" />
  <psc:chapter start="32:04" title="Building ASA Against Federal Raids" />
  <psc:chapter start="35:14" title="The “12 Epiphanies” And Lost Focus On Patients" />
  <psc:chapter start="38:56" title="Organizing Over Waiting: How Progress Happens" />
  <psc:chapter start="41:40" title="Schedule Three, Executive Order, And Reality" />
  <psc:chapter start="45:12" title="Funding, Backlash, And Partisan Headwinds" />
  <psc:chapter start="48:14" title="Vision: Office Of Medical Cannabis And Schedule Six" />
  <psc:chapter start="52:24" title="Why FDA Isn’t The Right Home" />
  <psc:chapter start="55:08" title="Medical Recognition And Patient Protections" />
  <psc:chapter start="58:12" title="Strategy: Congress, Calls, And Memos" />
  <psc:chapter start="1:01:32" title="Adult-Use Access Vs True Medical Needs" />
</psc:chapters>
    <itunes:duration>3785</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>128</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>#127 - $3 Billion In: What Cannabis Lenders Look For w/ Steven Ernest of Chicago Atlantic</itunes:title>
    <title>#127 - $3 Billion In: What Cannabis Lenders Look For w/ Steven Ernest of Chicago Atlantic</title>
    <itunes:summary><![CDATA[Chicago Atlantic's Steven Ernest, Head of Originations, pulls back the curtain on institutional cannabis lending — from how his firm evaluates operators and underwrites deals, to navigating distressed assets, ESOPs, and the murky road ahead for rescheduling and 280E. If you want to understand how capital really flows in this industry, this is the episode. But before we talk to Steven, a quick catch up: Ben's back from Maui, AnnaRae just returned from Kauai as the newly minted president of org...]]></itunes:summary>
    <description><![CDATA[<p>Chicago Atlantic&apos;s Steven Ernest, Head of Originations, pulls back the curtain on institutional cannabis lending — from how his firm evaluates operators and underwrites deals, to navigating distressed assets, ESOPs, and the murky road ahead for rescheduling and 280E. If you want to understand how capital really flows in this industry, this is the episode.</p><p>But before we talk to Steven, a quick catch up: Ben&apos;s back from Maui, AnnaRae just returned from Kauai as the newly minted president of organic farming nonprofit WWOOF USA, and both are already packing bags again for the Canna Bev Summit in Miami. </p><p>They hit two sobering news items: a reefer-madness-flavored California hearing where Assembly member Jaqui Irwin is gunning for tighter cannabis packaging and dosing rules in an already struggling market, and Michigan&apos;s 8.3% year-over-year sales drop — a one-two punch of a new 24% wholesale tax and record winter storms hammering operators across the Northeast.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Chicago Atlantic&apos;s Steven Ernest, Head of Originations, pulls back the curtain on institutional cannabis lending — from how his firm evaluates operators and underwrites deals, to navigating distressed assets, ESOPs, and the murky road ahead for rescheduling and 280E. If you want to understand how capital really flows in this industry, this is the episode.</p><p>But before we talk to Steven, a quick catch up: Ben&apos;s back from Maui, AnnaRae just returned from Kauai as the newly minted president of organic farming nonprofit WWOOF USA, and both are already packing bags again for the Canna Bev Summit in Miami. </p><p>They hit two sobering news items: a reefer-madness-flavored California hearing where Assembly member Jaqui Irwin is gunning for tighter cannabis packaging and dosing rules in an already struggling market, and Michigan&apos;s 8.3% year-over-year sales drop — a one-two punch of a new 24% wholesale tax and record winter storms hammering operators across the Northeast.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18747835-127-3-billion-in-what-cannabis-lenders-look-for-w-steven-ernest-of-chicago-atlantic.mp3" length="38982983" type="audio/mpeg" />
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    <pubDate>Wed, 25 Feb 2026 15:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Opening Advice For Operators" />
  <psc:chapter start="0:59" title="Host Banter And Hawaii Board Retreat" />
  <psc:chapter start="4:22" title="California Regulatory Clampdown Concerns" />
  <psc:chapter start="7:11" title="Michigan Sales Dip And Storm Impacts" />
  <psc:chapter start="8:39" title="Introducing Steven Ernest And Background" />
  <psc:chapter start="10:37" title="Chicago Atlantic’s Capital And Deal Profile" />
  <psc:chapter start="13:33" title="Underwriting Philosophy And Past Performance" />
  <psc:chapter start="17:12" title="Operator Quality And Hidden Red Flags" />
  <psc:chapter start="21:05" title="Senior Secured Deals And Managing Distress" />
  <psc:chapter start="25:10" title="Operating Through Bureo And Market Maturity" />
  <psc:chapter start="28:52" title="Limited License Vs Open Markets" />
  <psc:chapter start="31:20" title="Social Equity Programs And NY Backstop Rationale" />
  <psc:chapter start="36:20" title="ESOP Deal Structure And Tax Advantages" />
  <psc:chapter start="40:10" title="Credit Outperforms Equity In Volatile Cycles" />
  <psc:chapter start="43:02" title="Schedule III, 280E, And IRS Scenarios" />
  <psc:chapter start="48:08" title="Hedging Uncertain Tax Positions In Lending" />
  <psc:chapter start="50:57" title="Hemp Beverages, Legitimacy, And Regulation" />
  <psc:chapter start="55:12" title="Industry Infighting And Path To Alignment" />
  <psc:chapter start="57:46" title="Final Advice: Build For Consumers" />
  <psc:chapter start="58:55" title="Closing Thanks And Listener CTA" />
</psc:chapters>
    <itunes:duration>3245</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>127</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>TWICL (Feb 20, 2026) -  Farm Bill Drafts, German M&amp;A, and the &quot;Social&quot; Retail Revolution</itunes:title>
    <title>TWICL (Feb 20, 2026) -  Farm Bill Drafts, German M&amp;A, and the &quot;Social&quot; Retail Revolution</title>
    <itunes:summary><![CDATA[The 2026 Farm Bill draft is finally on the table, and while the "hemp loophole" remains untouched for now, the industry is already looking toward a post-cliff future. As big tobacco backs Canadian giants in Europe and stadiums open their doors to THC, the landscape of cannabis distribution is shifting under our feet.   In this week's edition of This Week in Cannabis Live (TWICL), hosts Jay Rosenthal and Jeremy Berke of Cultivated are joined by Ben Larson (High Spirits) and Marc Hauser (Cannab...]]></itunes:summary>
    <description><![CDATA[<p>The 2026 Farm Bill draft is finally on the table, and while the &quot;hemp loophole&quot; remains untouched for now, the industry is already looking toward a post-cliff future. As big tobacco backs Canadian giants in Europe and stadiums open their doors to THC, the landscape of cannabis distribution is shifting under our feet.</p><p><br/></p><p>In this week&apos;s edition of <b>This Week in Cannabis Live (TWICL)</b>, hosts <b>Jay Rosenthal and Jeremy Berke of Cultivated</b> are joined by <b>Ben Larson (High Spirits)</b> and <b>Marc Hauser (Cannabis Musings)</b> to break down the latest legislative and market movements. From Organigram’s massive €250M move into Germany to the potential for THC beverages to hit New York liquor stores, the panel explores whether the industry is finally moving toward a &quot;layered&quot; regulatory reality.</p><p><br/></p><p>What You’ll Learn:</p><ul><li><b>The Farm Bill First Look:</b> Why the initial draft’s silence on hemp-derived THC is both a relief and a warning for operators.</li><li><b>The &quot;Canadian Advantage&quot; 2.0:</b> How federal coherence and tobacco backing (BAT) are allowing Canadian LPs to dominate the European medical market.</li><li><b>Stadium Status:</b> The significance of the United Center&apos;s 3-year THC beverage deal and what it means for consumer discovery.</li><li><b>Retail Convergence:</b> A deep dive into the New York bill that could pit liquor stores against dispensaries—and why brands are cheering for it.</li><li><b>Risk vs. Revenue:</b> A debate on whether regional distributors will keep moving products if the &quot;hemp cliff&quot; recriminalizes certain cannabinoids.</li></ul><p><br/></p><p>Meet the Panel:</p><p>This episode features a powerhouse of cannabis experts led by <b>Jay Rosenthal and Jeremy Berke</b>, the editorial voices behind Cultivated. They are joined by <b>Ben Larson</b>, host of High Spirits and seasoned venture catalyst, and <b>Marc Hauser</b>, the legal mind behind Cannabis Musings, to provide a 360-degree view of the industry&apos;s most complex hurdles.</p><p><br/></p><p>Why Tune In?</p><p>Whether you are an MSO executive or a hemp beverage startup, the rules of distribution are being rewritten this month. This episode provides the strategic foresight needed to understand how federal policy, international M&amp;A, and state-level retail shifts will impact your bottom line in 2026.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The 2026 Farm Bill draft is finally on the table, and while the &quot;hemp loophole&quot; remains untouched for now, the industry is already looking toward a post-cliff future. As big tobacco backs Canadian giants in Europe and stadiums open their doors to THC, the landscape of cannabis distribution is shifting under our feet.</p><p><br/></p><p>In this week&apos;s edition of <b>This Week in Cannabis Live (TWICL)</b>, hosts <b>Jay Rosenthal and Jeremy Berke of Cultivated</b> are joined by <b>Ben Larson (High Spirits)</b> and <b>Marc Hauser (Cannabis Musings)</b> to break down the latest legislative and market movements. From Organigram’s massive €250M move into Germany to the potential for THC beverages to hit New York liquor stores, the panel explores whether the industry is finally moving toward a &quot;layered&quot; regulatory reality.</p><p><br/></p><p>What You’ll Learn:</p><ul><li><b>The Farm Bill First Look:</b> Why the initial draft’s silence on hemp-derived THC is both a relief and a warning for operators.</li><li><b>The &quot;Canadian Advantage&quot; 2.0:</b> How federal coherence and tobacco backing (BAT) are allowing Canadian LPs to dominate the European medical market.</li><li><b>Stadium Status:</b> The significance of the United Center&apos;s 3-year THC beverage deal and what it means for consumer discovery.</li><li><b>Retail Convergence:</b> A deep dive into the New York bill that could pit liquor stores against dispensaries—and why brands are cheering for it.</li><li><b>Risk vs. Revenue:</b> A debate on whether regional distributors will keep moving products if the &quot;hemp cliff&quot; recriminalizes certain cannabinoids.</li></ul><p><br/></p><p>Meet the Panel:</p><p>This episode features a powerhouse of cannabis experts led by <b>Jay Rosenthal and Jeremy Berke</b>, the editorial voices behind Cultivated. They are joined by <b>Ben Larson</b>, host of High Spirits and seasoned venture catalyst, and <b>Marc Hauser</b>, the legal mind behind Cannabis Musings, to provide a 360-degree view of the industry&apos;s most complex hurdles.</p><p><br/></p><p>Why Tune In?</p><p>Whether you are an MSO executive or a hemp beverage startup, the rules of distribution are being rewritten this month. This episode provides the strategic foresight needed to understand how federal policy, international M&amp;A, and state-level retail shifts will impact your bottom line in 2026.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Tue, 24 Feb 2026 13:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="TWICL (Feb 20, 2026) -  Farm Bill Drafts, German M&amp;A, and the &quot;Social&quot; Retail Revolution" />
  <psc:chapter start="0:09" title="Opening Banter And Olympic Check-In" />
  <psc:chapter start="1:00" title="What The Draft Farm Bill Leaves Out" />
  <psc:chapter start="3:01" title="Behind-The-Scenes Policy And Regulatory Paths" />
  <psc:chapter start="5:16" title="Supreme Court Tariffs Ruling And Cannabis Costs" />
  <psc:chapter start="8:12" title="Canadian Companies Accelerate Into Europe" />
  <psc:chapter start="12:31" title="Canada’s Advantage, BAT Money, And EU Strategy" />
  <psc:chapter start="16:40" title="THC Beverages Enter Big Venues" />
  <psc:chapter start="19:20" title="New York’s Low-Dose Liquor Store Proposal" />
  <psc:chapter start="23:25" title="Distribution Risks, Licensing Layers, And Convergence" />
  <psc:chapter start="28:25" title="Closing Thoughts And Where To Follow" />
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    <itunes:title>#126 - Beyond THC: Dr. Riley Kirk on Smell, Science, and Cannabis Education</itunes:title>
    <title>#126 - Beyond THC: Dr. Riley Kirk on Smell, Science, and Cannabis Education</title>
    <itunes:summary><![CDATA[THC% might be the most overused number in cannabis—and it’s not helping consumers make better choices. In this episode, Ben nerds out with Dr. Riley Kirk on what actually drives effects, why “nose knows” matters, and how cannabis science can (and should) live outside academic journals. - Ben Larson (solo this week while AnnaRae is off-grid in Kauai) welcomes Dr. Riley Kirk—PhD cannabis scientist, educator, and author of Reefer Wellness—for a conversation that bridges plant chemistry, consumer...]]></itunes:summary>
    <description><![CDATA[<p>THC% might be the most overused number in cannabis—and it’s not helping consumers make better choices. In this episode, Ben nerds out with Dr. Riley Kirk on what actually drives effects, why “nose knows” matters, and how cannabis science can (and should) live outside academic journals.</p><p>-</p><p><b>Ben Larson</b> (solo this week while AnnaRae is off-grid in Kauai) welcomes <b>Dr. Riley Kirk</b>—PhD cannabis scientist, educator, and author of <em>Reefer Wellness</em>—for a conversation that bridges plant chemistry, consumer behavior, and real-world harm reduction. They unpack why flower delivers a “natural ratio” of compounds that’s hard to replicate in modern formulations, why skunky/gassy aromas often come from sulfur compounds (not terpenes), and how consumers can use sensory cues to find the right experience.</p><p>They also dig into the realities of cannabis education in the social media era—how Dr. Kirk built a massive audience on TikTok during COVID, what censorship changed, and why she ultimately pushed her science into a book deal with Penguin Random House. Plus: the surprising data behind why ~1 in 5 people may not feel edibles, and what the industry should be funding if it wants better labeling, better products, and better outcomes.</p><p><br/><b>💡 What You’ll Learn</b><br/><br/></p><ul><li>Why THC% is a weak predictor of effects—and how to shop using aroma (“nose knows”)<br/><br/></li><li>What creates skunky, gassy, and fruity profiles (and why it’s not always terpenes)<br/><br/></li><li>Why Dr. Kirk believes flower offers a “natural ratio” vs. ultra-fortified vapes and formulations<br/><br/></li><li>The roles of CBG and CBC—and why combusting CBC can convert it into CBL<br/><br/></li><li>Why ~20% of people may not feel edibles, and the leading metabolism/genetics explanation<br/><br/></li><li>How dry herb vaping can be a practical harm-reduction alternative to combustion<br/><br/></li><li>What real-world data studies can reveal when you connect consumer experience to COAs<br/><br/></li><li>How Dr. Kirk used short-form education to land a major publishing deal—and what surprised her about book marketing today<br/><br/></li></ul><p><b>🌿 Meet the Guest: Dr. Riley Kirk</b><br/><br/></p><p>Dr. Riley Kirk is a cannabis scientist and educator focused on plant chemistry and real-world consumer research. She co-founded the nonprofit Network of Applied Pharmacognosy (NAP), teaches Cannabis as Medicine at Vermont State University, and hosts cannabis science content online as @CannaBiChem. She’s also the author of <em>Reefer Wellness</em>, published by Penguin Random House, translating cannabis science into accessible guidance for everyday consumers.</p><p><b><br/>🎧 Why Tune In?</b><br/><br/></p><p>Whether you’re building products, educating customers, or just trying to find cannabis that reliably works for your body, this episode delivers a smarter framework than “highest THC wins.” Ben and Dr. Kirk connect the science, the shelf, and the story—showing why cannabis literacy is the next competitive advantage for regulated markets.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>THC% might be the most overused number in cannabis—and it’s not helping consumers make better choices. In this episode, Ben nerds out with Dr. Riley Kirk on what actually drives effects, why “nose knows” matters, and how cannabis science can (and should) live outside academic journals.</p><p>-</p><p><b>Ben Larson</b> (solo this week while AnnaRae is off-grid in Kauai) welcomes <b>Dr. Riley Kirk</b>—PhD cannabis scientist, educator, and author of <em>Reefer Wellness</em>—for a conversation that bridges plant chemistry, consumer behavior, and real-world harm reduction. They unpack why flower delivers a “natural ratio” of compounds that’s hard to replicate in modern formulations, why skunky/gassy aromas often come from sulfur compounds (not terpenes), and how consumers can use sensory cues to find the right experience.</p><p>They also dig into the realities of cannabis education in the social media era—how Dr. Kirk built a massive audience on TikTok during COVID, what censorship changed, and why she ultimately pushed her science into a book deal with Penguin Random House. Plus: the surprising data behind why ~1 in 5 people may not feel edibles, and what the industry should be funding if it wants better labeling, better products, and better outcomes.</p><p><br/><b>💡 What You’ll Learn</b><br/><br/></p><ul><li>Why THC% is a weak predictor of effects—and how to shop using aroma (“nose knows”)<br/><br/></li><li>What creates skunky, gassy, and fruity profiles (and why it’s not always terpenes)<br/><br/></li><li>Why Dr. Kirk believes flower offers a “natural ratio” vs. ultra-fortified vapes and formulations<br/><br/></li><li>The roles of CBG and CBC—and why combusting CBC can convert it into CBL<br/><br/></li><li>Why ~20% of people may not feel edibles, and the leading metabolism/genetics explanation<br/><br/></li><li>How dry herb vaping can be a practical harm-reduction alternative to combustion<br/><br/></li><li>What real-world data studies can reveal when you connect consumer experience to COAs<br/><br/></li><li>How Dr. Kirk used short-form education to land a major publishing deal—and what surprised her about book marketing today<br/><br/></li></ul><p><b>🌿 Meet the Guest: Dr. Riley Kirk</b><br/><br/></p><p>Dr. Riley Kirk is a cannabis scientist and educator focused on plant chemistry and real-world consumer research. She co-founded the nonprofit Network of Applied Pharmacognosy (NAP), teaches Cannabis as Medicine at Vermont State University, and hosts cannabis science content online as @CannaBiChem. She’s also the author of <em>Reefer Wellness</em>, published by Penguin Random House, translating cannabis science into accessible guidance for everyday consumers.</p><p><b><br/>🎧 Why Tune In?</b><br/><br/></p><p>Whether you’re building products, educating customers, or just trying to find cannabis that reliably works for your body, this episode delivers a smarter framework than “highest THC wins.” Ben and Dr. Kirk connect the science, the shelf, and the story—showing why cannabis literacy is the next competitive advantage for regulated markets.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 19 Feb 2026 04:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Why A Scientist’s Voice Matters" />
  <psc:chapter start="1:20" title="Meet Dr. Riley Kirk" />
  <psc:chapter start="2:35" title="East Coast Market And Media Bias" />
  <psc:chapter start="4:12" title="From Lab To TikTok: Science Goes Viral" />
  <psc:chapter start="7:56" title="Platform Audiences And Censorship" />
  <psc:chapter start="10:30" title="Moving Beyond THC Percentages" />
  <psc:chapter start="14:25" title="Balanced Cannabinoids And Real Effects" />
  <psc:chapter start="17:40" title="Aroma Language: Gassy, Skunky, Fruity" />
  <psc:chapter start="20:40" title="The Nose Knows: Personalization 101" />
  <psc:chapter start="24:05" title="Flower Vs Vapes Vs Edibles" />
  <psc:chapter start="28:00" title="Dry Herb Vaping And Harm Reduction" />
  <psc:chapter start="31:00" title="The 20% Who Don’t Feel Edibles" />
  <psc:chapter start="35:10" title="Workarounds: Beverages And Fast-Acting" />
  <psc:chapter start="38:00" title="Writing Reefer Wellness" />
  <psc:chapter start="41:20" title="Big Publishers, Deadlines, And Design" />
  <psc:chapter start="45:10" title="Parenting, Respect, And Honest Risks" />
  <psc:chapter start="48:40" title="Industry Education And Unity" />
  <psc:chapter start="52:00" title="Real-World Data And Fundable Studies" />
  <psc:chapter start="56:30" title="Grants, Agencies, And Access" />
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    <itunes:duration>3453</itunes:duration>
    <itunes:keywords></itunes:keywords>
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    <itunes:title>#125 - Cannabis Business News Roundup: Ohio MSO Lawsuit, Texas Medical Growth, and FDA Countdown</itunes:title>
    <title>#125 - Cannabis Business News Roundup: Ohio MSO Lawsuit, Texas Medical Growth, and FDA Countdown</title>
    <itunes:summary><![CDATA[The cannabis industry is getting squeezed from every angle—state AGs, ballot fights, and a federal regulator that can’t hit a deadline. On this week’s High Spirits business news roundup, Ben Larson and AnnaRae Grabstein break down the stories shaping operator strategy right now. Episode #125 dives into Ohio’s escalating “legalization meets enforcement” showdown, including an antitrust lawsuit targeting major MSOs—and the messy split between regulated cannabis and hemp interests. Then it’s dow...]]></itunes:summary>
    <description><![CDATA[<p>The cannabis industry is getting squeezed from every angle—state AGs, ballot fights, and a federal regulator that can’t hit a deadline. On this week’s High Spirits business news roundup, Ben Larson and AnnaRae Grabstein break down the stories shaping operator strategy right now.</p><p>Episode #125 dives into Ohio’s escalating “legalization meets enforcement” showdown, including an antitrust lawsuit targeting major MSOs—and the messy split between regulated cannabis and hemp interests. Then it’s down to Texas, where the medical program is finally showing real growth… even as adult-use remains politically off-limits. We close with the FDA’s missed hemp guidance deadline and a notable bright spot: $15M raised to scale THC beverages nationwide.</p><p><br/><b>What You’ll Learn</b><br/><br/></p><ul><li>What Ohio’s MSO antitrust lawsuit could mean for vertical integration and pricing scrutiny<br/><br/></li><li>Why limited-license, vertically integrated markets create “accidental collusion” incentives<br/><br/></li><li>How Texas’ medical program expansion changes the opportunity (and risk) for operators<br/><br/></li><li>What recent ballot wins/losses in Maine, Florida, Massachusetts, Pennsylvania signal for 2026<br/><br/></li><li>Why the FDA’s missed deadline adds more uncertainty for hemp cannabinoids and enforcement<br/><br/></li><li>What Willlie’s Remedy’s $15M raise says about where capital <em>still</em> believes in cannabis-adjacent growth<br/><br/></li></ul><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The cannabis industry is getting squeezed from every angle—state AGs, ballot fights, and a federal regulator that can’t hit a deadline. On this week’s High Spirits business news roundup, Ben Larson and AnnaRae Grabstein break down the stories shaping operator strategy right now.</p><p>Episode #125 dives into Ohio’s escalating “legalization meets enforcement” showdown, including an antitrust lawsuit targeting major MSOs—and the messy split between regulated cannabis and hemp interests. Then it’s down to Texas, where the medical program is finally showing real growth… even as adult-use remains politically off-limits. We close with the FDA’s missed hemp guidance deadline and a notable bright spot: $15M raised to scale THC beverages nationwide.</p><p><br/><b>What You’ll Learn</b><br/><br/></p><ul><li>What Ohio’s MSO antitrust lawsuit could mean for vertical integration and pricing scrutiny<br/><br/></li><li>Why limited-license, vertically integrated markets create “accidental collusion” incentives<br/><br/></li><li>How Texas’ medical program expansion changes the opportunity (and risk) for operators<br/><br/></li><li>What recent ballot wins/losses in Maine, Florida, Massachusetts, Pennsylvania signal for 2026<br/><br/></li><li>Why the FDA’s missed deadline adds more uncertainty for hemp cannabinoids and enforcement<br/><br/></li><li>What Willlie’s Remedy’s $15M raise says about where capital <em>still</em> believes in cannabis-adjacent growth<br/><br/></li></ul><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18662936-125-cannabis-business-news-roundup-ohio-mso-lawsuit-texas-medical-growth-and-fda-countdown.mp3" length="36193112" type="audio/mpeg" />
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    <pubDate>Wed, 11 Feb 2026 14:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Setting The Stakes: Policy Vs. Profit" />
  <psc:chapter start="1:01" title="Headlines: States, Suits, And Capital" />
  <psc:chapter start="2:40" title="Halftime Highlights And Media Storytelling" />
  <psc:chapter start="5:36" title="Ohio Antitrust: MSOs Under Fire" />
  <psc:chapter start="8:45" title="Vertical Integration’s Shelf-Space Trap" />
  <psc:chapter start="12:20" title="Price Dynamics And New-Market Costs" />
  <psc:chapter start="15:09" title="Precedent Risks And Free-Market Fixes" />
  <psc:chapter start="18:20" title="Ohio Referendum And Hemp Split" />
  <psc:chapter start="21:18" title="Texas Medical Expansion And Limits" />
  <psc:chapter start="25:25" title="Licensing Growth And Sustainability Questions" />
  <psc:chapter start="29:03" title="Access, Retail Density, And Real Demand" />
  <psc:chapter start="32:45" title="Ballot Battles: Maine, Florida, Massachusetts" />
  <psc:chapter start="38:10" title="Pennsylvania’s Stalemate And Border Leakage" />
  <psc:chapter start="41:45" title="FDA Misses Deadline On Cannabinoid Lists" />
  <psc:chapter start="46:00" title="Schedule III Hopes And Misconceptions" />
  <psc:chapter start="49:25" title="Money Moves: Willie&#39;s Remedy Raises $15M" />
</psc:chapters>
    <itunes:duration>3012</itunes:duration>
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    <itunes:title>TWICL (Feb 6, 2026) - Cannabis, Congress, And The Olympic Moment</itunes:title>
    <title>TWICL (Feb 6, 2026) - Cannabis, Congress, And The Olympic Moment</title>
    <itunes:summary><![CDATA[From Olympic hockey banter to Washington politics and THC drinks at major arenas, this episode proves there’s never a slow week in cannabis. AnnaRae joins a familiar roundtable to unpack policy signals, market stress, and why beverages keep stealing the spotlight. About This Episode On this week’s edition of This Week in Cannabis Live, Jay Rosenthal is joined by Jeremy Berke, Marc Hauser, and AnnaRae Grabstein for a wide-ranging conversation on the state of the industry. Topics include Senato...]]></itunes:summary>
    <description><![CDATA[<p>From Olympic hockey banter to Washington politics and THC drinks at major arenas, this episode proves there’s never a slow week in cannabis. AnnaRae joins a familiar roundtable to unpack policy signals, market stress, and why beverages keep stealing the spotlight.</p><p>About This Episode</p><p>On this week’s edition of <b>This Week in Cannabis Live</b>, Jay Rosenthal is joined by Jeremy Berke, Marc Hauser, and AnnaRae Grabstein for a wide-ranging conversation on the state of the industry. Topics include Senator Kirsten Gillibrand’s candid take on cannabis reform, GTI/Rhythm’s THC beverages landing at the United Center, MSO financial distress, and a surprise capital raise from Willie Nelson’s THC beverage brand.</p><p>AnnaRae also digs into what these headlines mean for operators navigating policy uncertainty, capital constraints, and shifting consumer behavior.</p><p>💡 What You’ll Learn</p><ul><li>What Senator Kirsten Gillibrand’s comments signal about cannabis reform under a Trump administration</li><li>Why THC beverages are breaking into arenas, concerts, and hospitality venues</li><li>How MSO distress (including asset sales and forbearance agreements) reflects a broader industry reset</li><li>Why Willie’s Remedy raising $15M surprised many investors</li><li>What New York’s Brand Power Rankings reveal about local vs. national cannabis brands</li><li>How policy uncertainty is freezing capital—and where momentum still exists</li></ul><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>From Olympic hockey banter to Washington politics and THC drinks at major arenas, this episode proves there’s never a slow week in cannabis. AnnaRae joins a familiar roundtable to unpack policy signals, market stress, and why beverages keep stealing the spotlight.</p><p>About This Episode</p><p>On this week’s edition of <b>This Week in Cannabis Live</b>, Jay Rosenthal is joined by Jeremy Berke, Marc Hauser, and AnnaRae Grabstein for a wide-ranging conversation on the state of the industry. Topics include Senator Kirsten Gillibrand’s candid take on cannabis reform, GTI/Rhythm’s THC beverages landing at the United Center, MSO financial distress, and a surprise capital raise from Willie Nelson’s THC beverage brand.</p><p>AnnaRae also digs into what these headlines mean for operators navigating policy uncertainty, capital constraints, and shifting consumer behavior.</p><p>💡 What You’ll Learn</p><ul><li>What Senator Kirsten Gillibrand’s comments signal about cannabis reform under a Trump administration</li><li>Why THC beverages are breaking into arenas, concerts, and hospitality venues</li><li>How MSO distress (including asset sales and forbearance agreements) reflects a broader industry reset</li><li>Why Willie’s Remedy raising $15M surprised many investors</li><li>What New York’s Brand Power Rankings reveal about local vs. national cannabis brands</li><li>How policy uncertainty is freezing capital—and where momentum still exists</li></ul><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Tue, 10 Feb 2026 08:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="TWICL (Feb 6, 2026) - Cannabis, Congress, And The Olympic Moment" />
  <psc:chapter start="0:10" title="Olympic Ice And Hockey Banter" />
  <psc:chapter start="2:05" title="Inside The Gotham Policy Event" />
  <psc:chapter start="4:50" title="Senator Gillibrand’s Cannabis Signals" />
  <psc:chapter start="7:30" title="NYC Enforcement And Descheduling Realism" />
  <psc:chapter start="9:55" title="THC Beverages Enter Big Venues" />
  <psc:chapter start="13:30" title="Lobbying, Low Doses, And DC Unknowns" />
  <psc:chapter start="16:50" title="Multi‑Year Deals Amid Legal Uncertainty" />
  <psc:chapter start="18:50" title="MSO Distress: Debt, Defaults, And Restructures" />
  <psc:chapter start="23:00" title="Jobs, Assets, And Lender Control" />
  <psc:chapter start="25:30" title="Willie’s Remedy Raises Capital" />
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    <itunes:duration>1671</itunes:duration>
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  <item>
    <itunes:title>#124 - Building THC Beverages That Actually Scale w/ Rick Schepp &amp; Charles Bieler</itunes:title>
    <title>#124 - Building THC Beverages That Actually Scale w/ Rick Schepp &amp; Charles Bieler</title>
    <itunes:summary><![CDATA[THC beverages are officially hitting the big leagues—and Chicago’s United Center is the proof point.  In Episode 124 of High Spirits, hosts Ben Larson and AnnaRae Grabstein sit down with Rick Schepp (GM of Beverage, Señorita &amp; RYTHM) and Charles Bieler (Co-Founder, Señorita) to unpack what it really takes to build hemp-derived THC drinks that can scale into major venues, national retail, and mass culture.  From on-premise conversion and the power of sampling, to effect-led produ...]]></itunes:summary>
    <description><![CDATA[<p>THC beverages are officially hitting the big leagues—and Chicago’s United Center is the proof point. </p><p>In Episode 124 of High Spirits, hosts <b>Ben Larson</b> and <b>AnnaRae Grabstein</b> sit down with <b>Rick Schepp</b> (GM of Beverage, <a href='https://www.senoritadrinks.com/'><b>Señorita</b> </a>&amp; <a href='https://rythm.com/'><b>RYTHM</b></a>) and <b>Charles Bieler</b> (Co-Founder, <b>Señorita</b>) to unpack what it really takes to build hemp-derived THC drinks that can scale into major venues, national retail, and mass culture.</p><p><br/>From on-premise conversion and the power of sampling, to effect-led product strategy and the looming “hemp ban” uncertainty, this conversation gets into the operational reality behind the headlines—and why low-dose beverages may be the clearest bridge between cannabis and everyday consumers.</p><p><br/><b>What You’ll Learn</b></p><ul><li>How the <b>United Center deal</b> came together—and what it signals for concerts, sports, and mainstream adoption</li><li>Why <b>sampling</b> is the #1 lever for driving trial and repeat purchases in THC beverages</li><li>What “scale” actually requires: supply chain readiness, retailer support, and customer-first execution</li><li>The difference between <b>hemp retail</b> vs. <b>dispensary channels</b>—and how dosage shapes the line</li><li>How Rhythm is approaching <b>effect-based beverages</b> (uplift vs. wind-down) to mirror real cannabis use cases</li><li>How leaders are scenario-planning for 2026 policy uncertainty without freezing growth</li></ul><p><br/></p><p><br/><b>Meet the Guests</b></p><p><b>Rick Schepp</b> is the <b>General Manager of Beverage at RYTHM</b>, where he leads strategy, innovation, and commercialization for its THC beverage portfolio, including Señorita. With prior leadership roles at Beam Suntory and experience at Boston Consulting Group, Rick brings a rare blend of CPG rigor and cannabis-specific insight to one of the industry’s fastest-growing categories.</p><p><br/><b>Charles Bieler</b> is a veteran beverage entrepreneur and <b>Co-Founder of Señorita</b>. Best known for his award-winning wine portfolio at Bieler Wines, Charles applies decades of winemaking expertise—flavor structure, ingredient integrity, and balance—to THC margaritas, helping elevate cannabis beverages from novelty to legitimate category.</p><p><br/></p><p><br/><b>Why Tune In?</b></p><p>If you’re building in cannabis, hemp, or beverages, this episode is a practical roadmap for navigating retail realities, policy turbulence, and the cultural shift toward low-dose alternatives—without losing sight of what consumers actually want.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>THC beverages are officially hitting the big leagues—and Chicago’s United Center is the proof point. </p><p>In Episode 124 of High Spirits, hosts <b>Ben Larson</b> and <b>AnnaRae Grabstein</b> sit down with <b>Rick Schepp</b> (GM of Beverage, <a href='https://www.senoritadrinks.com/'><b>Señorita</b> </a>&amp; <a href='https://rythm.com/'><b>RYTHM</b></a>) and <b>Charles Bieler</b> (Co-Founder, <b>Señorita</b>) to unpack what it really takes to build hemp-derived THC drinks that can scale into major venues, national retail, and mass culture.</p><p><br/>From on-premise conversion and the power of sampling, to effect-led product strategy and the looming “hemp ban” uncertainty, this conversation gets into the operational reality behind the headlines—and why low-dose beverages may be the clearest bridge between cannabis and everyday consumers.</p><p><br/><b>What You’ll Learn</b></p><ul><li>How the <b>United Center deal</b> came together—and what it signals for concerts, sports, and mainstream adoption</li><li>Why <b>sampling</b> is the #1 lever for driving trial and repeat purchases in THC beverages</li><li>What “scale” actually requires: supply chain readiness, retailer support, and customer-first execution</li><li>The difference between <b>hemp retail</b> vs. <b>dispensary channels</b>—and how dosage shapes the line</li><li>How Rhythm is approaching <b>effect-based beverages</b> (uplift vs. wind-down) to mirror real cannabis use cases</li><li>How leaders are scenario-planning for 2026 policy uncertainty without freezing growth</li></ul><p><br/></p><p><br/><b>Meet the Guests</b></p><p><b>Rick Schepp</b> is the <b>General Manager of Beverage at RYTHM</b>, where he leads strategy, innovation, and commercialization for its THC beverage portfolio, including Señorita. With prior leadership roles at Beam Suntory and experience at Boston Consulting Group, Rick brings a rare blend of CPG rigor and cannabis-specific insight to one of the industry’s fastest-growing categories.</p><p><br/><b>Charles Bieler</b> is a veteran beverage entrepreneur and <b>Co-Founder of Señorita</b>. Best known for his award-winning wine portfolio at Bieler Wines, Charles applies decades of winemaking expertise—flavor structure, ingredient integrity, and balance—to THC margaritas, helping elevate cannabis beverages from novelty to legitimate category.</p><p><br/></p><p><br/><b>Why Tune In?</b></p><p>If you’re building in cannabis, hemp, or beverages, this episode is a practical roadmap for navigating retail realities, policy turbulence, and the cultural shift toward low-dose alternatives—without losing sight of what consumers actually want.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Wed, 04 Feb 2026 09:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="Setting The Stage: Prohibition Lessons" />
  <psc:chapter start="0:49" title="Hosts, Date, And Today’s Agenda" />
  <psc:chapter start="2:23" title="DC Trip: Regulators And Policy Realities" />
  <psc:chapter start="6:31" title="United Center Embraces THC Beverages" />
  <psc:chapter start="8:14" title="Meet Rick Shepp And Charles Bieler" />
  <psc:chapter start="10:36" title="Venue Strategy And Consumer Sampling" />
  <psc:chapter start="13:18" title="From Rosé To THC: Charles’s Playbook" />
  <psc:chapter start="16:34" title="Product Strategy: Effects, Flavors, Formats" />
  <psc:chapter start="19:18" title="Dispensary Vs Hemp Retail: Access And Dosing" />
  <psc:chapter start="22:09" title="The “Hemp Ban” Clock And Scenario Planning" />
  <psc:chapter start="26:18" title="Building Industry Alignment With Alcohol" />
  <psc:chapter start="30:05" title="Retail Wins, Data Points, And Adoption" />
  <psc:chapter start="33:10" title="M&amp;A Outlook And Portfolio Focus" />
  <psc:chapter start="36:09" title="Preparing For Forked Futures" />
  <psc:chapter start="39:18" title="Last Call: Advocacy And Optimism" />
  <psc:chapter start="41:26" title="Closing Credits And Listener Support" />
</psc:chapters>
    <itunes:duration>3632</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>124</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  </item>
  <item>
    <itunes:title>#123 - Operating While the Ground Is Moving w/ Thomas Winstanley of Edibles.com</itunes:title>
    <title>#123 - Operating While the Ground Is Moving w/ Thomas Winstanley of Edibles.com</title>
    <itunes:summary><![CDATA[Policy and regulation across cannabis and hemp are shifting fast—and operators don’t get to pause the business while Washington debates definitions. On Episode 123 of High Spirits, Ben Larson and AnnaRae Grabstein sit down with Thomas Winstanley, EVP of edibles.com, to unpack what it actually looks like to build and operate through policy uncertainty. From the urgency of 2026 (“do or die”) to the reality that “waiting for clarity” isn’t a strategy, Thomas shares how his team is planning in sc...]]></itunes:summary>
    <description><![CDATA[<p>Policy and regulation across cannabis and hemp are shifting fast—and operators don’t get to pause the business while Washington debates definitions.</p><p>On Episode 123 of <em>High Spirits</em>, <b>Ben Larson</b> and <b>AnnaRae Grabstein</b> sit down with <b>Thomas Winstanley</b>, EVP of <b>edibles.com</b>, to unpack what it actually looks like to build and operate through policy uncertainty. From the urgency of 2026 (“do or die”) to the reality that “waiting for clarity” isn’t a strategy, Thomas shares how his team is planning in scenarios, engaging policymakers, and pushing for a framework that preserves consumer access while drawing a real line between good actors and bad actors.</p><p>They also zoom out to the market signals shaping this moment—like <b>United Center’s multi-year THC beverage deal with GTI</b> and the rise of <b>employee ownership structures (ESOPs)</b>—and why curated product strategies (not endless SKU sprawl) may be the most resilient way to grow.</p><p><br/>What You’ll Learn<br/><br/></p><ul><li>Where advocacy is <b>actually being focused</b> as federal hemp policy heats up<br/><br/></li><li>How to “operate while the rules are still being written” without losing business momentum<br/><br/></li><li>Why Thomas sees <b>2026 as a defining year</b>—and what a realistic path forward could include<br/><br/></li><li>How to plan with <b>contingencies</b> (worst / middle / best case) when the regulatory floor could shift<br/><br/></li><li>Why unity across competing interests matters—and how to have the hard conversations productively<br/><br/></li><li>The consumer shift toward <b>low-dose, ratioed products</b> (THC + CBD) as a mainstream on-ramp<br/><br/></li></ul><p><b>Why Tune In?</b><br/> If you’re leading a cannabis or hemp business right now, this conversation is a tactical gut-check: how to stay proactive, keep building, and engage in advocacy without getting pulled off mission—especially when certainty isn’t on the table.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Policy and regulation across cannabis and hemp are shifting fast—and operators don’t get to pause the business while Washington debates definitions.</p><p>On Episode 123 of <em>High Spirits</em>, <b>Ben Larson</b> and <b>AnnaRae Grabstein</b> sit down with <b>Thomas Winstanley</b>, EVP of <b>edibles.com</b>, to unpack what it actually looks like to build and operate through policy uncertainty. From the urgency of 2026 (“do or die”) to the reality that “waiting for clarity” isn’t a strategy, Thomas shares how his team is planning in scenarios, engaging policymakers, and pushing for a framework that preserves consumer access while drawing a real line between good actors and bad actors.</p><p>They also zoom out to the market signals shaping this moment—like <b>United Center’s multi-year THC beverage deal with GTI</b> and the rise of <b>employee ownership structures (ESOPs)</b>—and why curated product strategies (not endless SKU sprawl) may be the most resilient way to grow.</p><p><br/>What You’ll Learn<br/><br/></p><ul><li>Where advocacy is <b>actually being focused</b> as federal hemp policy heats up<br/><br/></li><li>How to “operate while the rules are still being written” without losing business momentum<br/><br/></li><li>Why Thomas sees <b>2026 as a defining year</b>—and what a realistic path forward could include<br/><br/></li><li>How to plan with <b>contingencies</b> (worst / middle / best case) when the regulatory floor could shift<br/><br/></li><li>Why unity across competing interests matters—and how to have the hard conversations productively<br/><br/></li><li>The consumer shift toward <b>low-dose, ratioed products</b> (THC + CBD) as a mainstream on-ramp<br/><br/></li></ul><p><b>Why Tune In?</b><br/> If you’re leading a cannabis or hemp business right now, this conversation is a tactical gut-check: how to stay proactive, keep building, and engage in advocacy without getting pulled off mission—especially when certainty isn’t on the table.</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18586235-123-operating-while-the-ground-is-moving-w-thomas-winstanley-of-edibles-com.mp3" length="41985311" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-18586235</guid>
    <pubDate>Wed, 28 Jan 2026 12:00:00 -0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/18586235/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/18586235/transcript.json" type="application/json" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Solidarity And Setting The Tone" />
  <psc:chapter start="2:27" title="Why Minnesota Matters To Cannabis" />
  <psc:chapter start="2:47" title="Episode 123 And Good News" />
  <psc:chapter start="2:58" title="THC Beverages Enter Big Venues" />
  <psc:chapter start="5:00" title="Discovery Moments And Venue Economics" />
  <psc:chapter start="5:27" title="ESOPs As A Cannabis Game Changer" />
  <psc:chapter start="7:38" title="Financing An Employee-Owned Operator" />
  <psc:chapter start="7:58" title="Meet Thomas Wynstanley Of Edibles.com" />
  <psc:chapter start="9:05" title="From CMO To Building A Platform" />
  <psc:chapter start="11:34" title="Five-Milligram Caps And Beverage Experiments" />
  <psc:chapter start="13:04" title="Why Hemp Unlocked National Access" />
  <psc:chapter start="15:09" title="The Power Of A Killer URL" />
  <psc:chapter start="17:06" title="Why Choose Hemp Over Regulated" />
  <psc:chapter start="19:00" title="Health, Wellness, And Outcome-Based Shopping" />
  <psc:chapter start="21:15" title="Bridging Hemp And Regulated Cannabis" />
  <psc:chapter start="22:15" title="2026 As A Do-Or-Die Year" />
  <psc:chapter start="24:10" title="The Griffith Bill And A Middle Ground" />
  <psc:chapter start="27:01" title="Lessons From Prohibition And TTB" />
  <psc:chapter start="28:46" title="Opening A Flagship Store Amid Uncertainty" />
  <psc:chapter start="31:30" title="Planning, Hedging, And Licensing Plays" />
  <psc:chapter start="33:00" title="Innovate Or Hold: Product Strategy Now" />
  <psc:chapter start="35:30" title="Ratios, CBD, And Everyday Use" />
  <psc:chapter start="38:06" title="Fewer SKUs, Better Choices" />
  <psc:chapter start="40:13" title="What Governors Need To Hear" />
  <psc:chapter start="42:10" title="Final Message: Assume Good Intent" />
  <psc:chapter start="43:12" title="Closing Notes And Support Links" />
</psc:chapters>
    <itunes:duration>3495</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>123</itunes:episode>
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  <item>
    <itunes:title>TWICL (Jan 23, 2026) - Rescheduling Reality Check</itunes:title>
    <title>TWICL (Jan 23, 2026) - Rescheduling Reality Check</title>
    <itunes:summary><![CDATA[In this edition of This Week in Cannabis Live, our host Ben Larson joins Jay Rosenthal &amp; Jeremy Berke of Cultivated and Marc Hauser of Cannabis Musings for a fast-moving, no-BS conversation on the biggest stories shaping cannabis right now.  From Schedule III claims and missed DOJ deadlines to a surprise hemp bill, New York’s track-and-trace chaos, and the realities behind M&amp;A headlines, this episode is all signal, no fluff.   What You’ll Learn: Why cannabis rescheduling is still...]]></itunes:summary>
    <description><![CDATA[<p>In this edition of <a href='https://www.linkedin.com/company/cultivated-news/posts/?feedView=all'><em>This Week in Cannabis Live</em></a>, our host Ben Larson joins Jay Rosenthal &amp; Jeremy Berke of <a href='https://cultivated.news/'>Cultivated</a> and Marc Hauser of <a href='https://cannabismusings.substack.com/'>Cannabis Musings</a> for a fast-moving, no-BS conversation on the biggest stories shaping cannabis right now. </p><p>From Schedule III claims and missed DOJ deadlines to a surprise hemp bill, New York’s track-and-trace chaos, and the realities behind M&amp;A headlines, this episode is all signal, no fluff.</p><p><br/></p><p>What You’ll Learn:</p><ul><li>Why cannabis rescheduling is still very much unfinished business<br/><br/></li><li>What the new “CBD bill” could mean for hemp, THC limits, and regulatory convergence<br/><br/></li><li>How FDA inaction continues to stall real market clarity<br/><br/></li><li>The hidden costs and legal risks of New York’s delayed track-and-trace rollout<br/><br/></li><li>Whether 2026 will truly be an M&amp;A boom—or just distressed deal-making<br/><br/></li><li>Why regulatory capture, compliance costs, and IP disputes are becoming defining industry risks<br/><br/><br/></li></ul><p>Meet the Panel:</p><p>Jay Rosenthal (<em>Cultivated</em>), Jeremy Berke (<em>Cultivated</em>), Marc Hauser (<em>Cannabis Musings</em>), and Ben Larson (<em>High Spirits</em>) bring investor, legal, operator, and media perspectives together for a grounded, sometimes skeptical, always informed take on the week in cannabis. This is real-time analysis from people deeply embedded in the industry’s policy and business trenches.</p><p><br/></p><p>Why Tune In?</p><p>If you want to understand what’s actually changing—and what’s just being marketed as progress—this episode delivers context, candor, and critical insight every cannabis operator, executive, and investor needs right now.</p><p><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>In this edition of <a href='https://www.linkedin.com/company/cultivated-news/posts/?feedView=all'><em>This Week in Cannabis Live</em></a>, our host Ben Larson joins Jay Rosenthal &amp; Jeremy Berke of <a href='https://cultivated.news/'>Cultivated</a> and Marc Hauser of <a href='https://cannabismusings.substack.com/'>Cannabis Musings</a> for a fast-moving, no-BS conversation on the biggest stories shaping cannabis right now. </p><p>From Schedule III claims and missed DOJ deadlines to a surprise hemp bill, New York’s track-and-trace chaos, and the realities behind M&amp;A headlines, this episode is all signal, no fluff.</p><p><br/></p><p>What You’ll Learn:</p><ul><li>Why cannabis rescheduling is still very much unfinished business<br/><br/></li><li>What the new “CBD bill” could mean for hemp, THC limits, and regulatory convergence<br/><br/></li><li>How FDA inaction continues to stall real market clarity<br/><br/></li><li>The hidden costs and legal risks of New York’s delayed track-and-trace rollout<br/><br/></li><li>Whether 2026 will truly be an M&amp;A boom—or just distressed deal-making<br/><br/></li><li>Why regulatory capture, compliance costs, and IP disputes are becoming defining industry risks<br/><br/><br/></li></ul><p>Meet the Panel:</p><p>Jay Rosenthal (<em>Cultivated</em>), Jeremy Berke (<em>Cultivated</em>), Marc Hauser (<em>Cannabis Musings</em>), and Ben Larson (<em>High Spirits</em>) bring investor, legal, operator, and media perspectives together for a grounded, sometimes skeptical, always informed take on the week in cannabis. This is real-time analysis from people deeply embedded in the industry’s policy and business trenches.</p><p><br/></p><p>Why Tune In?</p><p>If you want to understand what’s actually changing—and what’s just being marketed as progress—this episode delivers context, candor, and critical insight every cannabis operator, executive, and investor needs right now.</p><p><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18559744-twicl-jan-23-2026-rescheduling-reality-check.mp3" length="21164979" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-18559744</guid>
    <pubDate>Fri, 23 Jan 2026 11:00:00 -0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/18559744/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/18559744/transcript.json" type="application/json" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="TWICL (Jan 23, 2026) - Rescheduling Reality Check" />
  <psc:chapter start="0:10" title="Kicking Off And The Big Claim" />
  <psc:chapter start="0:55" title="Executive Order And Rescheduling Skepticism" />
  <psc:chapter start="3:20" title="Advocacy Pressure And Hemp Ties" />
  <psc:chapter start="4:33" title="Hemp Bill Framed As CBD" />
  <psc:chapter start="5:46" title="FDA Deadlines And Automatic Caps" />
  <psc:chapter start="9:18" title="Patent Fight: PAX vs Stiiizy" />
  <psc:chapter start="13:29" title="Damages, Devices, And IP Risks" />
  <psc:chapter start="15:15" title="New York Track‑And‑Trace Rollout Woes" />
  <psc:chapter start="20:09" title="Costs, Tags, And Regulatory Capture" />
  <psc:chapter start="23:15" title="Why Compliance Hurts Operators" />
  <psc:chapter start="26:03" title="M&amp;A Momentum Or Mirage" />
  <psc:chapter start="29:16" title="Edibles Scale And Strategy" />
</psc:chapters>
    <itunes:duration>1760</itunes:duration>
    <itunes:keywords></itunes:keywords>
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  <item>
    <itunes:title>#122 - Signals from the Middle: Ashwin Raj on Cannabis’ Next Phase</itunes:title>
    <title>#122 - Signals from the Middle: Ashwin Raj on Cannabis’ Next Phase</title>
    <itunes:summary><![CDATA[Cannabis is leaving its “startup era”—and the next phase won’t be won by hype. It’ll be won by operators who can build trust, standardize the experience, and run tighter businesses in a margin-crushed market. On Episode 122 of High Spirits, hosts Ben &amp; AnnaRae sit down with Ashwin Raj, CEO of LeafLink, to unpack what he’s seeing from the center of cannabis wholesale—where billions in transactions reveal the real signals of industry health. Ashwin draws sharp parallels to ride-sharing and ...]]></itunes:summary>
    <description><![CDATA[<p>Cannabis is leaving its “startup era”—and the next phase won’t be won by hype. It’ll be won by operators who can build trust, standardize the experience, and run tighter businesses in a margin-crushed market.</p><p>On Episode 122 of <b>High Spirits</b>, hosts <b>Ben &amp; AnnaRae</b> sit down with <b>Ashwin Raj</b>, CEO of <b>LeafLink</b>, to unpack what he’s seeing from the center of cannabis wholesale—where billions in transactions reveal the real signals of industry health. Ashwin draws sharp parallels to ride-sharing and e-commerce, and makes the case that consumer education, product standards, and tech-driven compliance are the keys to unlocking the next wave of growth.</p><p>They also go inside LeafLink’s pricing-model backlash (and reversal), the strategic logic behind acquiring <b>DAMA Financial</b>, and why the industry’s biggest bottlenecks aren’t just regulatory—they’re operational.</p><p>What You’ll Learn</p><ul><li>Why <b>consumer education + product standards</b> are still a massive gap in cannabis (especially vs. alcohol)</li><li>The “signals from the middle” LeafLink sees that predict <b>operator distress</b> before it hits the headlines</li><li>How policy decisions (like license caps or overload) drive <b>price compression</b> and market instability</li><li>What Ashwin learned from the <b>LeafLink pricing uproar</b>—and why predictability matters in cannabis</li><li>How the <b>DAMA Financial acquisition</b> connects payments, AR/AP, and compliance into one system</li><li>Verticalization vs. specialization: what’s winning now—and what likely wins long-term</li></ul><p>Meet the Guest</p><p><b>Ashwin Raj</b> is the CEO of <b>LeafLink</b>, a platform at the center of cannabis wholesale powering billions in transactions across thousands of companies. Before cannabis, Ashwin led in industries that scaled ahead of regulation—holding leadership roles at <b>Lyft</b>, <b>Amazon</b>, and <b>ezCater</b> across marketplaces, payments, and operational infrastructure. He brings a “build for the long term” mindset to cannabis, with a clear emphasis on listening to customers, simplifying complexity, and using tech to turn compliance into confidence.</p><p>Why Tune In?</p><p>Because this episode isn’t about wishful thinking—it’s about what the data <em>actually</em> says. If you’re an operator, brand, retailer, or investor trying to survive (and win) the next phase of cannabis, Ashwin’s “middle-of-the-market” view will sharpen your strategy fast.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Cannabis is leaving its “startup era”—and the next phase won’t be won by hype. It’ll be won by operators who can build trust, standardize the experience, and run tighter businesses in a margin-crushed market.</p><p>On Episode 122 of <b>High Spirits</b>, hosts <b>Ben &amp; AnnaRae</b> sit down with <b>Ashwin Raj</b>, CEO of <b>LeafLink</b>, to unpack what he’s seeing from the center of cannabis wholesale—where billions in transactions reveal the real signals of industry health. Ashwin draws sharp parallels to ride-sharing and e-commerce, and makes the case that consumer education, product standards, and tech-driven compliance are the keys to unlocking the next wave of growth.</p><p>They also go inside LeafLink’s pricing-model backlash (and reversal), the strategic logic behind acquiring <b>DAMA Financial</b>, and why the industry’s biggest bottlenecks aren’t just regulatory—they’re operational.</p><p>What You’ll Learn</p><ul><li>Why <b>consumer education + product standards</b> are still a massive gap in cannabis (especially vs. alcohol)</li><li>The “signals from the middle” LeafLink sees that predict <b>operator distress</b> before it hits the headlines</li><li>How policy decisions (like license caps or overload) drive <b>price compression</b> and market instability</li><li>What Ashwin learned from the <b>LeafLink pricing uproar</b>—and why predictability matters in cannabis</li><li>How the <b>DAMA Financial acquisition</b> connects payments, AR/AP, and compliance into one system</li><li>Verticalization vs. specialization: what’s winning now—and what likely wins long-term</li></ul><p>Meet the Guest</p><p><b>Ashwin Raj</b> is the CEO of <b>LeafLink</b>, a platform at the center of cannabis wholesale powering billions in transactions across thousands of companies. Before cannabis, Ashwin led in industries that scaled ahead of regulation—holding leadership roles at <b>Lyft</b>, <b>Amazon</b>, and <b>ezCater</b> across marketplaces, payments, and operational infrastructure. He brings a “build for the long term” mindset to cannabis, with a clear emphasis on listening to customers, simplifying complexity, and using tech to turn compliance into confidence.</p><p>Why Tune In?</p><p>Because this episode isn’t about wishful thinking—it’s about what the data <em>actually</em> says. If you’re an operator, brand, retailer, or investor trying to survive (and win) the next phase of cannabis, Ashwin’s “middle-of-the-market” view will sharpen your strategy fast.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Wed, 21 Jan 2026 09:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="Customer Obsession As A Leadership Anchor" />
  <psc:chapter start="0:53" title="Hosts Check-In And MLK Day Reflections" />
  <psc:chapter start="3:20" title="Ocean Drives, Perspective, And Resilience" />
  <psc:chapter start="6:35" title="Paracord Bracelets And Cannabis Survival Tools" />
  <psc:chapter start="7:57" title="Introducing LeafLink And Ashwin Raj" />
  <psc:chapter start="9:26" title="Is Cannabis Harder Than Other Emerging Markets" />
  <psc:chapter start="12:16" title="Consumer Education And Industry Standards" />
  <psc:chapter start="15:14" title="Tech Platforms As Policy Enablers" />
  <psc:chapter start="18:00" title="Reading Market Health From The Middle" />
  <psc:chapter start="20:36" title="California Pressures And Illicit Market Impact" />
  <psc:chapter start="22:10" title="Data For Regulators And Operator Efficiency" />
  <psc:chapter start="25:06" title="LeafLink’s Pricing Uproar And Reversal" />
  <psc:chapter start="29:00" title="Why Flat Fees Fit A Margin-Compressed Industry" />
  <psc:chapter start="31:00" title="Dama Financial And Solving Payments Pain" />
  <psc:chapter start="34:00" title="KYC, Compliance, And End-To-End Visibility" />
  <psc:chapter start="35:10" title="Verticalization Versus Specialization" />
  <psc:chapter start="37:00" title="Leadership: Listen, Focus, Build Long Term" />
  <psc:chapter start="39:00" title="Final Call And Listener Engagement" />
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    <itunes:duration>3644</itunes:duration>
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    <itunes:title>#121 - Why Wyld and Grön Joined Forces w/ Aaron Morris and Draper Bender</itunes:title>
    <title>#121 - Why Wyld and Grön Joined Forces w/ Aaron Morris and Draper Bender</title>
    <itunes:summary><![CDATA[Two of the most durable edibles brands in cannabis just joined forces—and the backstory is pure “mature-market grit.”  On Episode 121 of High Spirits, hosts Ben Larson &amp; AnnaRae Grabstein sit down with Aaron Morris (Founder &amp; CEO of Wyld) and Draper Bender (President of Grön) for their first interview together following Wyld’s acquisition of Grön. They unpack why Oregon breeds profitable operators, how “market compressions” shape winning playbooks, and what it takes to build a re...]]></itunes:summary>
    <description><![CDATA[<p>Two of the most durable edibles brands in cannabis just joined forces—and the backstory is pure “mature-market grit.” </p><p>On Episode 121 of <b>High Spirits</b>, hosts <b>Ben Larson &amp; AnnaRae</b> <b>Grabstein</b> sit down with <b>Aaron Morris (Founder &amp; CEO of Wyld)</b> and <b>Draper Bender (President of Grön)</b> for their first interview together following Wyld’s acquisition of Grön.</p><p>They unpack why Oregon breeds profitable operators, how “market compressions” shape winning playbooks, and what it takes to build a real national platform in cannabis without hype, bankers, or venture-fueled burn. Plus: a rapid-fire policy rundown—from the federal “Baird bill” hemp delay to state-by-state adult-use pushes and rollback campaigns—setting the stage for what 2026 could mean for operators.</p><p><b>What You’ll Learn</b></p><ul><li>Why Oregon’s repeated <b>price compressions</b> create tougher (and better-prepared) brands</li><li>How Wyld and Grön scaled with <b>distribution-first strategy</b> and strong retail relationships</li><li>What “one plus one equals five” actually looks like when two <b>profitable operators</b> combine</li><li>The real role of <b>form factor + product consistency</b> in consumer loyalty (and why “innovation” is often overrated)</li><li>How they think about <b>hemp vs. regulated cannabis</b> distribution—and what’s changing fast in 2026</li><li>Why most cannabis M&amp;A dies at the finish line… and how this one got done</li></ul><p><b>Meet the Guests</b></p><p><b>Aaron Morris</b> is the CEO of <b>Wyld</b>, one of the largest edibles companies in the U.S., known for disciplined execution, quality, and a distribution engine built to scale. <b>Draper Bender</b> is the President of <b>Grön</b>, the brand behind the iconic Pearls and Megas—playful products with serious operational rigor and deep retail relationships.</p><p><b>Why Tune In?</b></p><p>If you’re building in cannabis through margin pressure, policy whiplash, and retail gatekeeping, this episode is a masterclass in <b>durability, distribution, and dealmaking the hard way</b>—from two operators who’ve already survived multiple rounds of compression and came out bigger.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Two of the most durable edibles brands in cannabis just joined forces—and the backstory is pure “mature-market grit.” </p><p>On Episode 121 of <b>High Spirits</b>, hosts <b>Ben Larson &amp; AnnaRae</b> <b>Grabstein</b> sit down with <b>Aaron Morris (Founder &amp; CEO of Wyld)</b> and <b>Draper Bender (President of Grön)</b> for their first interview together following Wyld’s acquisition of Grön.</p><p>They unpack why Oregon breeds profitable operators, how “market compressions” shape winning playbooks, and what it takes to build a real national platform in cannabis without hype, bankers, or venture-fueled burn. Plus: a rapid-fire policy rundown—from the federal “Baird bill” hemp delay to state-by-state adult-use pushes and rollback campaigns—setting the stage for what 2026 could mean for operators.</p><p><b>What You’ll Learn</b></p><ul><li>Why Oregon’s repeated <b>price compressions</b> create tougher (and better-prepared) brands</li><li>How Wyld and Grön scaled with <b>distribution-first strategy</b> and strong retail relationships</li><li>What “one plus one equals five” actually looks like when two <b>profitable operators</b> combine</li><li>The real role of <b>form factor + product consistency</b> in consumer loyalty (and why “innovation” is often overrated)</li><li>How they think about <b>hemp vs. regulated cannabis</b> distribution—and what’s changing fast in 2026</li><li>Why most cannabis M&amp;A dies at the finish line… and how this one got done</li></ul><p><b>Meet the Guests</b></p><p><b>Aaron Morris</b> is the CEO of <b>Wyld</b>, one of the largest edibles companies in the U.S., known for disciplined execution, quality, and a distribution engine built to scale. <b>Draper Bender</b> is the President of <b>Grön</b>, the brand behind the iconic Pearls and Megas—playful products with serious operational rigor and deep retail relationships.</p><p><b>Why Tune In?</b></p><p>If you’re building in cannabis through margin pressure, policy whiplash, and retail gatekeeping, this episode is a masterclass in <b>durability, distribution, and dealmaking the hard way</b>—from two operators who’ve already survived multiple rounds of compression and came out bigger.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Wed, 14 Jan 2026 14:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Oregon’s Edge And Market Compression" />
  <psc:chapter start="3:10" title="Hosts Set The Table And Policy News" />
  <psc:chapter start="5:55" title="Hemp Delay Bill And Retail Momentum" />
  <psc:chapter start="8:20" title="State Policy Moves And Rollbacks" />
  <psc:chapter start="10:01" title="Announcing The Wyld–Grön Deal" />
  <psc:chapter start="12:00" title="Origins, Rivalry, And Respect" />
  <psc:chapter start="16:30" title="First Meeting To “What If” Conversation" />
  <psc:chapter start="19:45" title="No Bankers, Bootstrap DNA" />
  <psc:chapter start="22:30" title="Valuation Logic And Real Synergies" />
  <psc:chapter start="25:40" title="Why Oregon Breeds Durable Brands" />
  <psc:chapter start="28:30" title="Platform Vision: Sales And Distribution" />
  <psc:chapter start="32:00" title="Manufacturing Footprint And Partners" />
  <psc:chapter start="35:20" title="Hemp vs Regulated: Routes To Market" />
  <psc:chapter start="38:20" title="Product Form Factors And Pearl Story" />
  <psc:chapter start="41:30" title="Edible Innovation: What’s Next" />
  <psc:chapter start="44:20" title="Building Emotional Brands At Scale" />
  <psc:chapter start="47:00" title="National Expansion And The 1+1=5" />
  <psc:chapter start="49:20" title="Last Call: Operator Advice And Closing" />
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    <itunes:duration>3596</itunes:duration>
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    <itunes:episode>121</itunes:episode>
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    <itunes:title>This Week in Cannabis Live (Jan 2, 2026) - Predictions: Buying Year or Waiting Game?</itunes:title>
    <title>This Week in Cannabis Live (Jan 2, 2026) - Predictions: Buying Year or Waiting Game?</title>
    <itunes:summary><![CDATA[What actually changes for cannabis in 2026—and what’s still just wishful thinking?  Join the teams from Cultivated Media, High Spirits: The Cannabis Business Podcast, and Cannabis Musings for This Week in Cannabis Live | 2026 Prediction Show.  From rescheduling realities and 280E implications to M&amp;A strategy, hemp-derived beverages, and where not to start a cannabis business, this conversation cuts through the noise with grounded, operator-first insight.   What You’ll Learn: Why...]]></itunes:summary>
    <description><![CDATA[<p>What actually changes for cannabis in 2026—and what’s still just wishful thinking? </p><p>Join the teams from <a href='https://www.cultivated.news/'>Cultivated Media</a>, <a href='https://highspiritspod.com/'>High Spirits: The Cannabis Business Podcast</a>, and <a href='https://cannabismusings.substack.com/'>Cannabis Musings</a> for <b>This Week in Cannabis Live | 2026 Prediction Show</b>. </p><p>From rescheduling realities and 280E implications to M&amp;A strategy, hemp-derived beverages, and where <em>not</em> to start a cannabis business, this conversation cuts through the noise with grounded, operator-first insight.</p><p><br/></p><p><b>What You’ll Learn:</b></p><ul><li>Why rescheduling may help strong operators—but won’t save bad businesses</li><li>AnnaRae’s take on why “Big CPG is coming” is still mostly hype for 2026</li><li>Whether 2026 is the year to buy cannabis assets—or stay patient</li><li>What actually gets easier if 280E goes away (and what stays broken)</li><li>The uncertain future of hemp-derived THC beverages and low-dose carveouts</li><li>Which parts of the cannabis value chain to avoid entirely right now</li></ul><p><br/></p><p><b>Why Tune In?</b><br/> If you’re a cannabis or hemp operator trying to separate real opportunity from recycled narratives, this episode delivers clarity. AnnaRae’s predictions aren’t about hype—they’re about timing, discipline, and surviving long enough to win.</p><p>Catch <a href='https://www.linkedin.com/company/cultivated-news/'><em>This Week in Cannabis Live on LinkedIn</em></a><em> </em>with Cultivated every Friday @ 9AM PT / 12PM ET.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>What actually changes for cannabis in 2026—and what’s still just wishful thinking? </p><p>Join the teams from <a href='https://www.cultivated.news/'>Cultivated Media</a>, <a href='https://highspiritspod.com/'>High Spirits: The Cannabis Business Podcast</a>, and <a href='https://cannabismusings.substack.com/'>Cannabis Musings</a> for <b>This Week in Cannabis Live | 2026 Prediction Show</b>. </p><p>From rescheduling realities and 280E implications to M&amp;A strategy, hemp-derived beverages, and where <em>not</em> to start a cannabis business, this conversation cuts through the noise with grounded, operator-first insight.</p><p><br/></p><p><b>What You’ll Learn:</b></p><ul><li>Why rescheduling may help strong operators—but won’t save bad businesses</li><li>AnnaRae’s take on why “Big CPG is coming” is still mostly hype for 2026</li><li>Whether 2026 is the year to buy cannabis assets—or stay patient</li><li>What actually gets easier if 280E goes away (and what stays broken)</li><li>The uncertain future of hemp-derived THC beverages and low-dose carveouts</li><li>Which parts of the cannabis value chain to avoid entirely right now</li></ul><p><br/></p><p><b>Why Tune In?</b><br/> If you’re a cannabis or hemp operator trying to separate real opportunity from recycled narratives, this episode delivers clarity. AnnaRae’s predictions aren’t about hype—they’re about timing, discipline, and surviving long enough to win.</p><p>Catch <a href='https://www.linkedin.com/company/cultivated-news/'><em>This Week in Cannabis Live on LinkedIn</em></a><em> </em>with Cultivated every Friday @ 9AM PT / 12PM ET.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18497220-this-week-in-cannabis-live-jan-2-2026-predictions-buying-year-or-waiting-game.mp3" length="20463646" type="audio/mpeg" />
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    <pubDate>Mon, 12 Jan 2026 17:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="Cold Open, Birthdays, Setup" />
  <psc:chapter start="1:38" title="What Will Truly Change By 2026" />
  <psc:chapter start="5:20" title="Rescheduling Odds And Political Headwinds" />
  <psc:chapter start="9:20" title="Hype Watch: Big CPG And Pharma" />
  <psc:chapter start="12:08" title="Buy Or Wait: 2026 M&amp;A Strategy" />
  <psc:chapter start="16:24" title="What Gets Easier Post-Rescheduling" />
  <psc:chapter start="21:20" title="Banking, 280E, And Bankruptcy Reality" />
  <psc:chapter start="24:22" title="Hemp-Derived THC After The Deadline" />
  <psc:chapter start="28:12" title="Low-Dose Beverages, Lobbying, And VC Signals" />
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    <itunes:title>#120 - Cannabis by the Numbers: Cy Scott, CEO of Headset on Rescheduling &amp; 2026 Signals</itunes:title>
    <title>#120 - Cannabis by the Numbers: Cy Scott, CEO of Headset on Rescheduling &amp; 2026 Signals</title>
    <itunes:summary><![CDATA[New year, new signals—and cannabis is entering 2026 with policy momentum, consolidation heat, and a growing demand for real numbers (not vibes). In Episode 120 of High Spirits, hosts Ben Larson  &amp; AnnaRae Grabstein sit down with Cy Scott, Co-Founder &amp; CEO of Headset, to break down what 2025 actually told us—and what to watch as rescheduling moves forward and markets keep maturing. From New York’s explosive growth to the margin squeeze hitting legacy states like California and Mic...]]></itunes:summary>
    <description><![CDATA[<p>New year, new signals—and cannabis is entering 2026 with policy momentum, consolidation heat, and a growing demand for <em>real</em> numbers (not vibes). In Episode 120 of <b>High Spirits</b>, hosts <b>Ben Larson  &amp; AnnaRae Grabstein</b> sit down with <b>Cy Scott</b>, Co-Founder &amp; CEO of <b>Headset</b>, to break down what 2025 actually told us—and what to watch as rescheduling moves forward and markets keep maturing.</p><p>From New York’s explosive growth to the margin squeeze hitting legacy states like California and Michigan, Cy brings a data-driven lens to the questions operators and investors are asking right now: Where is growth still real? Why do prices keep falling in mature markets? And how could Schedule III reshape profitability, M&amp;A, and investment appetite across the industry?</p><p>What You’ll Learn</p><ul><li>The biggest 2025 market storylines (and why New York is still “emerging”)</li><li>What price compression is <em>really</em> doing to top-line sales and retailer survival</li><li>How discounting impacts baskets, margins, and the downstream supply chain</li><li>The potential financial upside of rescheduling—especially via 280E relief</li><li>Why cannabis retail data may be <em>more</em> reliable than traditional CPG measurement</li><li>How hemp beverages and mainstream retail exposure could reshape consumer adoption</li></ul><p>Meet the Guest</p><p><b>Cy Scott</b> is the Co-Founder &amp; CEO of <b>Headset</b>, a leading cannabis retail data and analytics platform used by brands, retailers, and investors to understand market performance in real time. Before Headset, Cy co-founded <b>Leafly</b>, helping define early consumer discovery in legal cannabis—and he’s been building in the space since the industry’s earliest days.</p><p>Why Tune In?</p><p>Because 2026 won’t reward guesswork. If you’re making bets on growth, pricing, capital, or brand strategy this year, this episode helps you read the signals—and stay ahead of what rescheduling, consolidation, and consumer behavior are about to change.</p><p><br/></p><p>y0VRUCtHX8mBEyMyDDdb</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>New year, new signals—and cannabis is entering 2026 with policy momentum, consolidation heat, and a growing demand for <em>real</em> numbers (not vibes). In Episode 120 of <b>High Spirits</b>, hosts <b>Ben Larson  &amp; AnnaRae Grabstein</b> sit down with <b>Cy Scott</b>, Co-Founder &amp; CEO of <b>Headset</b>, to break down what 2025 actually told us—and what to watch as rescheduling moves forward and markets keep maturing.</p><p>From New York’s explosive growth to the margin squeeze hitting legacy states like California and Michigan, Cy brings a data-driven lens to the questions operators and investors are asking right now: Where is growth still real? Why do prices keep falling in mature markets? And how could Schedule III reshape profitability, M&amp;A, and investment appetite across the industry?</p><p>What You’ll Learn</p><ul><li>The biggest 2025 market storylines (and why New York is still “emerging”)</li><li>What price compression is <em>really</em> doing to top-line sales and retailer survival</li><li>How discounting impacts baskets, margins, and the downstream supply chain</li><li>The potential financial upside of rescheduling—especially via 280E relief</li><li>Why cannabis retail data may be <em>more</em> reliable than traditional CPG measurement</li><li>How hemp beverages and mainstream retail exposure could reshape consumer adoption</li></ul><p>Meet the Guest</p><p><b>Cy Scott</b> is the Co-Founder &amp; CEO of <b>Headset</b>, a leading cannabis retail data and analytics platform used by brands, retailers, and investors to understand market performance in real time. Before Headset, Cy co-founded <b>Leafly</b>, helping define early consumer discovery in legal cannabis—and he’s been building in the space since the industry’s earliest days.</p><p>Why Tune In?</p><p>Because 2026 won’t reward guesswork. If you’re making bets on growth, pricing, capital, or brand strategy this year, this episode helps you read the signals—and stay ahead of what rescheduling, consolidation, and consumer behavior are about to change.</p><p><br/></p><p>y0VRUCtHX8mBEyMyDDdb</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18468806-120-cannabis-by-the-numbers-cy-scott-ceo-of-headset-on-rescheduling-2026-signals.mp3" length="43881827" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Wed, 07 Jan 2026 07:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="New Year Kickoff And Mood Check" />
  <psc:chapter start="3:18" title="Drug Policy Split: Cannabis Vs Cocaine" />
  <psc:chapter start="6:14" title="Rescheduling Momentum And Appropriations" />
  <psc:chapter start="9:05" title="Hemp Ban Stakes And Farm Bill Timing" />
  <psc:chapter start="12:03" title="Big Cannabis Deals And Consolidation" />
  <psc:chapter start="15:41" title="Introducing Headset’s Cy Scott" />
  <psc:chapter start="18:05" title="2025 Market Recap: New York And Ohio" />
  <psc:chapter start="22:21" title="Price Compression And Mature Market Pressures" />
  <psc:chapter start="27:07" title="Retail Margins, 280E, And Profit Squeeze" />
  <psc:chapter start="31:20" title="Schedule Three Math: Tax Relief Impact" />
  <psc:chapter start="35:18" title="Capital Flows And The Next M&amp;A Wave" />
  <psc:chapter start="38:12" title="Hemp Beverages, Bans, And Cross-Channel Effects" />
  <psc:chapter start="43:22" title="Brand Building, DTC, And Avoiding Discounts" />
  <psc:chapter start="48:28" title="Is Cannabis Data Reliable? Methodology And Signal" />
  <psc:chapter start="54:17" title="Closing Thoughts And Calls To Explore Headset" />
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    <itunes:duration>3654</itunes:duration>
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    <itunes:title>#119 - Year-End Wrap Up Part 2:  Predictions, Policy Reality, &amp; Fire Horse Energy</itunes:title>
    <title>#119 - Year-End Wrap Up Part 2:  Predictions, Policy Reality, &amp; Fire Horse Energy</title>
    <itunes:summary><![CDATA[It’s a cozy year-end check-in—and a clear-eyed look at what’s next. Recorded Tuesday, December 30, 2025, Ben &amp; AnnaRae close out the year by revisiting their 2025 predictions, unpacking what actually happened across regulated cannabis and hemp-derived THC, and setting the tone for 2026: faster, sharper, and more focused. From the surreal experience of finding cannabis policy debates in a 1969 Playboy issue to today’s rescheduling whiplash, this episode zooms out on the long arc of reform—...]]></itunes:summary>
    <description><![CDATA[<p>It’s a cozy year-end check-in—and a clear-eyed look at what’s next. Recorded <b>Tuesday, December 30, 2025</b>, Ben &amp; AnnaRae close out the year by revisiting their 2025 predictions, unpacking what actually happened across regulated cannabis and hemp-derived THC, and setting the tone for 2026: faster, sharper, and more focused.</p><p>From the surreal experience of finding cannabis policy debates in a <b>1969 Playboy</b> issue to today’s rescheduling whiplash, this episode zooms out on the long arc of reform—and zooms in on what operators should be watching right now: enforcement, consolidation, mainstream retail adoption, and the fight for sensible regulation.</p><p>What You’ll Learn</p><ul><li>Which 2025 predictions came true (Farm Bill punt, beverages gaining share) — and which didn’t</li><li>Why **states—not feds—**continue to shape enforcement (and where that breaks down)</li><li>The real outlook on <b>rescheduling vs. descheduling</b> and why “it’s not enough” is the next phase</li><li>How <b>THC beverages</b> are winning consumer mindshare—and pulling mainstream retail along with them</li><li>What consolidation actually looked like in 2025 (and why the “real M&amp;A wave” may still be ahead)</li><li>Why 2026 demands speed, clarity, and fundamentals—aka the “<b>Fire Horse</b>” mindset</li></ul><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>It’s a cozy year-end check-in—and a clear-eyed look at what’s next. Recorded <b>Tuesday, December 30, 2025</b>, Ben &amp; AnnaRae close out the year by revisiting their 2025 predictions, unpacking what actually happened across regulated cannabis and hemp-derived THC, and setting the tone for 2026: faster, sharper, and more focused.</p><p>From the surreal experience of finding cannabis policy debates in a <b>1969 Playboy</b> issue to today’s rescheduling whiplash, this episode zooms out on the long arc of reform—and zooms in on what operators should be watching right now: enforcement, consolidation, mainstream retail adoption, and the fight for sensible regulation.</p><p>What You’ll Learn</p><ul><li>Which 2025 predictions came true (Farm Bill punt, beverages gaining share) — and which didn’t</li><li>Why **states—not feds—**continue to shape enforcement (and where that breaks down)</li><li>The real outlook on <b>rescheduling vs. descheduling</b> and why “it’s not enough” is the next phase</li><li>How <b>THC beverages</b> are winning consumer mindshare—and pulling mainstream retail along with them</li><li>What consolidation actually looked like in 2025 (and why the “real M&amp;A wave” may still be ahead)</li><li>Why 2026 demands speed, clarity, and fundamentals—aka the “<b>Fire Horse</b>” mindset</li></ul><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Wed, 31 Dec 2025 02:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="Cozy Holidays And Year-End Reset" />
  <psc:chapter start="3:15" title="Health Routines, Mindful Consumption" />
  <psc:chapter start="6:00" title="Family Norms And Discreet Use" />
  <psc:chapter start="8:45" title="Consuming With Dad And Generational Views" />
  <psc:chapter start="11:20" title="Playboy 1970 Letters On Marijuana" />
  <psc:chapter start="14:20" title="Controlled Substances Act And Repeating History" />
  <psc:chapter start="18:20" title="Equity Fears Amid Rescheduling" />
  <psc:chapter start="21:00" title="Mainstream Not Counterculture" />
  <psc:chapter start="24:20" title="Why Policy Lags Evidence" />
  <psc:chapter start="27:10" title="Year Of The Fire Horse Outlook" />
  <psc:chapter start="31:30" title="Quiet Confidence And Small Wins" />
  <psc:chapter start="34:50" title="Predictions Review: Policy And Markets" />
  <psc:chapter start="39:30" title="Beverages, Retail, And Hemp Momentum" />
  <psc:chapter start="44:00" title="Operator Shakeouts And Consolidation" />
  <psc:chapter start="48:00" title="Hemp Brands And Regulated Channels" />
  <psc:chapter start="52:00" title="Self-Regulation And Testing Standards" />
  <psc:chapter start="55:40" title="Data, Guests, And What’s Next" />
</psc:chapters>
    <itunes:duration>3479</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>119</itunes:episode>
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  <item>
    <itunes:title>This Week in Cannabis Live (Dec 19, 2025) — Rescheduling, Rulemaking &amp; What Comes Next</itunes:title>
    <title>This Week in Cannabis Live (Dec 19, 2025) — Rescheduling, Rulemaking &amp; What Comes Next</title>
    <itunes:summary><![CDATA[On this special This Week in Cannabis episode Presented by Cultivated Media, High Spirits hosts Ben &amp; AnnaRae join Jay &amp; Jeremy from Cultivated and Marc Hauser of Cannabis Musings to break down the biggest cannabis policy story of the year: the federal push to reschedule marijuana to Schedule III. Recorded live just days after the announcement, this conversation cuts through the hype to examine what actually changes—and what still hangs in the balance—for cannabis, hemp, banking, and ...]]></itunes:summary>
    <description><![CDATA[<p>On this special <em>This Week in Cannabis</em> episode <em>Presented by </em><a href='https://www.cultivated.news/'><em>Cultivated Media</em></a>, <a href='https://highspiritspod.com/'>High Spirits</a> hosts <b>Ben &amp; AnnaRae</b> join Jay &amp; Jeremy from Cultivated and Marc Hauser of <a href='https://cannabismusings.substack.com/'>Cannabis Musings</a> to break down the biggest cannabis policy story of the year: the federal push to reschedule marijuana to Schedule III.</p><p><a href='https://www.youtube.com/watch?v=t2d9Nt2SKWs'>Recorded live</a> just days after the announcement, this conversation cuts through the hype to examine what actually changes—and what still hangs in the balance—for cannabis, hemp, banking, and dealmaking.</p><p>Tune in Fridays at 9AM PT / 12PM ET at <a href='https://www.youtube.com/@CultivatedMedia'>youtube.com/@CultivatedMedia</a>.</p><p><b>What You’ll Learn:</b></p><ul><li>What cannabis rescheduling to Schedule III <em>actually</em> does—and doesn’t—change</li><li>Why 280E relief is the real financial unlock operators are watching</li><li>How rulemaking, lawsuits, and Congressional action could still derail progress</li><li>What this moment means for hemp-derived THC, CBD, and the Farm Bill fight</li><li>Why deal flow, M&amp;A, and market volatility may surge in early 2026</li><li>The myths around SAFE Banking, uplisting, and credit card acceptance</li></ul><p><b>Meet the Panel:</b><br/> This episode features insights from Jay Rosenthal and Jeremy Burke of Cultivated Media, Marc Hauser of <em>Cannabis Musings</em>, alongside Ben Larson &amp; AnnaRae Grabstein of <em>High Spirits</em>. Together, they bring perspectives from policy, media, finance, and operations to unpack one of the most consequential weeks in cannabis history.</p><p><b>Why Tune In?</b><br/> If you’re a cannabis or hemp operator trying to separate real opportunity from political theater, this episode is essential listening. The headlines say “historic”—this conversation explains what survival, growth, and strategy actually look like next.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>On this special <em>This Week in Cannabis</em> episode <em>Presented by </em><a href='https://www.cultivated.news/'><em>Cultivated Media</em></a>, <a href='https://highspiritspod.com/'>High Spirits</a> hosts <b>Ben &amp; AnnaRae</b> join Jay &amp; Jeremy from Cultivated and Marc Hauser of <a href='https://cannabismusings.substack.com/'>Cannabis Musings</a> to break down the biggest cannabis policy story of the year: the federal push to reschedule marijuana to Schedule III.</p><p><a href='https://www.youtube.com/watch?v=t2d9Nt2SKWs'>Recorded live</a> just days after the announcement, this conversation cuts through the hype to examine what actually changes—and what still hangs in the balance—for cannabis, hemp, banking, and dealmaking.</p><p>Tune in Fridays at 9AM PT / 12PM ET at <a href='https://www.youtube.com/@CultivatedMedia'>youtube.com/@CultivatedMedia</a>.</p><p><b>What You’ll Learn:</b></p><ul><li>What cannabis rescheduling to Schedule III <em>actually</em> does—and doesn’t—change</li><li>Why 280E relief is the real financial unlock operators are watching</li><li>How rulemaking, lawsuits, and Congressional action could still derail progress</li><li>What this moment means for hemp-derived THC, CBD, and the Farm Bill fight</li><li>Why deal flow, M&amp;A, and market volatility may surge in early 2026</li><li>The myths around SAFE Banking, uplisting, and credit card acceptance</li></ul><p><b>Meet the Panel:</b><br/> This episode features insights from Jay Rosenthal and Jeremy Burke of Cultivated Media, Marc Hauser of <em>Cannabis Musings</em>, alongside Ben Larson &amp; AnnaRae Grabstein of <em>High Spirits</em>. Together, they bring perspectives from policy, media, finance, and operations to unpack one of the most consequential weeks in cannabis history.</p><p><b>Why Tune In?</b><br/> If you’re a cannabis or hemp operator trying to separate real opportunity from political theater, this episode is essential listening. The headlines say “historic”—this conversation explains what survival, growth, and strategy actually look like next.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18406704-this-week-in-cannabis-live-dec-19-2025-rescheduling-rulemaking-what-comes-next.mp3" length="25600558" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Tue, 23 Dec 2025 12:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome And Context For The Panel" />
  <psc:chapter start="1:44" title="Trump’s Executive Order Clip" />
  <psc:chapter start="3:30" title="Credit To Biden And Process Reality" />
  <psc:chapter start="6:00" title="DEA, Rulemaking, And GOP Pushback" />
  <psc:chapter start="8:20" title="Media Takes And “Expedite” Uncertainty" />
  <psc:chapter start="10:50" title="Lobbying Surge And What’s Next" />
  <psc:chapter start="12:00" title="What Changes Now: 280E And Research" />
  <psc:chapter start="15:40" title="Anticipated Lawsuits And Legal Strategy" />
  <psc:chapter start="18:00" title="Hemp And CBD Signals From The White House" />
  <psc:chapter start="22:00" title="Market Moves, Tilray, And Deal Flow" />
  <psc:chapter start="25:20" title="Stocks, SAFE Banking, And Uplisting" />
  <psc:chapter start="28:20" title="Payments Reality And Upcoming Webinar" />
  <psc:chapter start="30:00" title="Big Pharma Fears And FDA Barriers" />
  <psc:chapter start="33:00" title="When Does 280E Relief Kick In" />
  <psc:chapter start="35:00" title="Promotions, Events, And Closing Thanks" />
</psc:chapters>
    <itunes:duration>2130</itunes:duration>
    <itunes:keywords></itunes:keywords>
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  <item>
    <itunes:title>#118 - Year-End Wrap Up Part 1: Media Meltdown &amp; 2026 Predictions</itunes:title>
    <title>#118 - Year-End Wrap Up Part 1: Media Meltdown &amp; 2026 Predictions</title>
    <itunes:summary><![CDATA[This episode of High Spirits is a little different. Recorded live just days before a major federal shakeup, hosts Ben &amp; AnnaRae dive headfirst into the state of cannabis media, policy uncertainty, and what survival really looks like heading into 2026. From the collapse of trusted cannabis journalism to bold predictions around Schedule III, hemp legislation, M&amp;A, and THC beverages, this conversation captures the raw, unfiltered realities of an industry that refuses to die—even when no ...]]></itunes:summary>
    <description><![CDATA[<p>This episode of <em>High Spirits</em> is a little different. Recorded live just days before a major federal shakeup, hosts <b>Ben &amp; AnnaRae</b> dive headfirst into the state of cannabis media, policy uncertainty, and what survival really looks like heading into 2026.</p><p>From the collapse of trusted cannabis journalism to bold predictions around Schedule III, hemp legislation, M&amp;A, and THC beverages, this conversation captures the raw, unfiltered realities of an industry that refuses to die—even when no one seems to be watching. Despite technical issues early in the live recording, the second half delivers a powerful, timely discussion.</p><p>🔍 <b>What You’ll Learn</b></p><ul><li>Why the collapse of cannabis media creates real risks for operators and policymakers</li><li>How fewer reporters and less oversight impacts enforcement, compliance, and public perception</li><li>What rescheduling to Schedule III <em>might</em> (and might not) actually change</li><li>Predictions for 2026: M&amp;A, receiverships, and alcohol’s move into THC beverages</li><li>Why hemp and cannabis brands may need unified strategies to survive</li><li>The unexpected optimism behind an industry that keeps adapting—cockroach-style</li></ul><p>🎙 <b>About This Episode</b></p><p>Ben and AnnaRae reflect on the responsibility of independent cannabis media amid newsroom layoffs at outlets like <em>The Wall Street Journal</em>, <em>Politico</em>, and <em>MJBiz</em>. They also highlight the importance of supporting investigative journalism from platforms like <em>Weed Week</em> and <em>Cultivated</em>—because when no one is watching, bad policy thrives.</p><p>🌱 <b>Why Tune In?</b></p><p>If you work in cannabis, hemp, beverages, or adjacent industries, this episode offers clarity, realism, and hard-earned optimism. It’s a reminder that even in chaos, this plant—and the people building around it—are shaping one of the next great American industries. Survival isn’t optional, but neither is hope.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>This episode of <em>High Spirits</em> is a little different. Recorded live just days before a major federal shakeup, hosts <b>Ben &amp; AnnaRae</b> dive headfirst into the state of cannabis media, policy uncertainty, and what survival really looks like heading into 2026.</p><p>From the collapse of trusted cannabis journalism to bold predictions around Schedule III, hemp legislation, M&amp;A, and THC beverages, this conversation captures the raw, unfiltered realities of an industry that refuses to die—even when no one seems to be watching. Despite technical issues early in the live recording, the second half delivers a powerful, timely discussion.</p><p>🔍 <b>What You’ll Learn</b></p><ul><li>Why the collapse of cannabis media creates real risks for operators and policymakers</li><li>How fewer reporters and less oversight impacts enforcement, compliance, and public perception</li><li>What rescheduling to Schedule III <em>might</em> (and might not) actually change</li><li>Predictions for 2026: M&amp;A, receiverships, and alcohol’s move into THC beverages</li><li>Why hemp and cannabis brands may need unified strategies to survive</li><li>The unexpected optimism behind an industry that keeps adapting—cockroach-style</li></ul><p>🎙 <b>About This Episode</b></p><p>Ben and AnnaRae reflect on the responsibility of independent cannabis media amid newsroom layoffs at outlets like <em>The Wall Street Journal</em>, <em>Politico</em>, and <em>MJBiz</em>. They also highlight the importance of supporting investigative journalism from platforms like <em>Weed Week</em> and <em>Cultivated</em>—because when no one is watching, bad policy thrives.</p><p>🌱 <b>Why Tune In?</b></p><p>If you work in cannabis, hemp, beverages, or adjacent industries, this episode offers clarity, realism, and hard-earned optimism. It’s a reminder that even in chaos, this plant—and the people building around it—are shaping one of the next great American industries. Survival isn’t optional, but neither is hope.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18401383-118-year-end-wrap-up-part-1-media-meltdown-2026-predictions.mp3" length="15903541" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Mon, 22 Dec 2025 11:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Live Recording Note And Context" />
  <psc:chapter start="1:34" title="Media Meltdown In Cannabis" />
  <psc:chapter start="4:10" title="Why Fewer Reporters Means Worse Policy" />
  <psc:chapter start="6:44" title="Supporting Independent Cannabis Journalism" />
  <psc:chapter start="8:55" title="Funding Gaps And Industry Pinch" />
  <psc:chapter start="10:49" title="Missed Good News And Local Policy Wins" />
  <psc:chapter start="12:53" title="Audience Support And Microfunding" />
  <psc:chapter start="14:15" title="2026 Predictions And Outlook" />
  <psc:chapter start="18:10" title="Hemp Legislation Paths And Timing" />
  <psc:chapter start="21:00" title="M&amp;A, Restructuring, And Consolidation" />
</psc:chapters>
    <itunes:duration>1322</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>118</itunes:episode>
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  <item>
    <itunes:title>#117 - Live from Las Vegas with Cultivated Media &amp; Cannabis Musings Part 2</itunes:title>
    <title>#117 - Live from Las Vegas with Cultivated Media &amp; Cannabis Musings Part 2</title>
    <itunes:summary><![CDATA[Recorded live on December 5th from Las Vegas, this recording of "This Morning in Cannabis Live" brings together industry leaders, entrepreneurs, and experts for candid conversations about the current state and future of cannabis and hemp. The hosts—Jay Rosenthal, AnnaRae Grabstein, Marc Hauser, and Jeremy Berke—guide discussions on rapid business growth, regulatory challenges, market innovation, and the importance of advocacy and data-driven decision-making. The episode features in-depth inte...]]></itunes:summary>
    <description><![CDATA[<p>Recorded live on December 5th from Las Vegas, this recording of &quot;This Morning in Cannabis Live&quot; brings together industry leaders, entrepreneurs, and experts for candid conversations about the current state and future of cannabis and hemp. The hosts—Jay Rosenthal, AnnaRae Grabstein, Marc Hauser, and Jeremy Berke—guide discussions on rapid business growth, regulatory challenges, market innovation, and the importance of advocacy and data-driven decision-making.</p><p>The episode features in-depth interviews with executives, attorneys, journalists, and scientists, offering insights into scaling cannabis businesses, navigating shifting policies, and driving product innovation. From the realities of launching new markets to the science of cannabinoids and the power of industry collaboration, this episode provides a comprehensive look at the evolving cannabis landscape.</p><p><b>Guests and Timestamps:</b></p><p><b>Kim Sanchez Rael (Azuca)</b><br/>Starts at ~2:06<br/>Discusses Azuca’s growth, quality partnerships, ingredient branding, and the challenges of scaling in cannabis.</p><p><b>Jason Tarasek (Vicente LLP)</b><br/>Starts at ~30:16<br/>Covers Minnesota’s cannabis rollout, federal and state policy impacts, and the prospects for medical cannabis in Wisconsin.</p><p><b>Jeremy Berke Arrives (Cultivated)<br/></b>Starts at ~52:00<br/>Shares perspectives on industry trends, the capital crunch, and the role of journalism in cannabis.</p><p><b>Rick Bashkoff (Lit Alerts)</b><br/>Starts at ~1:09:00<br/>Explains how data is transforming cannabis business decisions and the need for industry-wide advocacy.</p><p><b>Chris Emerson (LEVEL)</b><br/>Starts at ~1:22:00<br/>Explores cannabinoid innovation, consumer education, and the challenges of multi-state expansion.</p><p><b>Hosts:</b><br/>Jay Rosenthal, AnnaRae Grabstein, Jeremy Berke, Marc Hauser</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Recorded live on December 5th from Las Vegas, this recording of &quot;This Morning in Cannabis Live&quot; brings together industry leaders, entrepreneurs, and experts for candid conversations about the current state and future of cannabis and hemp. The hosts—Jay Rosenthal, AnnaRae Grabstein, Marc Hauser, and Jeremy Berke—guide discussions on rapid business growth, regulatory challenges, market innovation, and the importance of advocacy and data-driven decision-making.</p><p>The episode features in-depth interviews with executives, attorneys, journalists, and scientists, offering insights into scaling cannabis businesses, navigating shifting policies, and driving product innovation. From the realities of launching new markets to the science of cannabinoids and the power of industry collaboration, this episode provides a comprehensive look at the evolving cannabis landscape.</p><p><b>Guests and Timestamps:</b></p><p><b>Kim Sanchez Rael (Azuca)</b><br/>Starts at ~2:06<br/>Discusses Azuca’s growth, quality partnerships, ingredient branding, and the challenges of scaling in cannabis.</p><p><b>Jason Tarasek (Vicente LLP)</b><br/>Starts at ~30:16<br/>Covers Minnesota’s cannabis rollout, federal and state policy impacts, and the prospects for medical cannabis in Wisconsin.</p><p><b>Jeremy Berke Arrives (Cultivated)<br/></b>Starts at ~52:00<br/>Shares perspectives on industry trends, the capital crunch, and the role of journalism in cannabis.</p><p><b>Rick Bashkoff (Lit Alerts)</b><br/>Starts at ~1:09:00<br/>Explains how data is transforming cannabis business decisions and the need for industry-wide advocacy.</p><p><b>Chris Emerson (LEVEL)</b><br/>Starts at ~1:22:00<br/>Explores cannabinoid innovation, consumer education, and the challenges of multi-state expansion.</p><p><b>Hosts:</b><br/>Jay Rosenthal, AnnaRae Grabstein, Jeremy Berke, Marc Hauser</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Mon, 15 Dec 2025 11:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome From MJBizCon Vegas" />
  <psc:chapter start="2:30" title="Azuca’s Playbook For Hypergrowth" />
  <psc:chapter start="8:30" title="Quality, Partners, And Intel Inside Strategy" />
  <psc:chapter start="15:00" title="Fast-Onset Tech And Whole-Plant Gummy" />
  <psc:chapter start="22:30" title="Policy Headwinds And 2026 Uncertainty" />
  <psc:chapter start="28:30" title="Minnesota Rollout And Hemp Crosswinds" />
  <psc:chapter start="37:00" title="Can Beverages Scale In Licensed Channels" />
  <psc:chapter start="43:30" title="MJBizCon ROI And Real-World Wins" />
  <psc:chapter start="49:30" title="Data That Operators Use In Minutes" />
  <psc:chapter start="57:00" title="Advocacy, Kids, And Culture Wars" />
  <psc:chapter start="1:05:00" title="Level’s Effects-Based Formulations" />
  <psc:chapter start="1:13:30" title="Minor Cannabinoids And Real Use Cases" />
  <psc:chapter start="1:21:00" title="Expansion, Pricing, And Market Fit" />
  <psc:chapter start="1:28:00" title="Partnerships, Mobile Manufacturing Model" />
  <psc:chapter start="1:35:00" title="Boundaries, Teamwork, And Closing" />
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    <itunes:title>#116 - Live from Las Vegas with Cultivated Media &amp; Cannabis Musings Part 1</itunes:title>
    <title>#116 - Live from Las Vegas with Cultivated Media &amp; Cannabis Musings Part 1</title>
    <itunes:summary><![CDATA[Recorded Live on December 3rd from Las Vegas, this special episode of "This Week in Cannabis" brings together industry leaders and insiders to discuss the latest trends, challenges, and opportunities in the cannabis and hemp sectors.  We dive into federal policy, market expansion, retail innovation, and the evolving landscape of cannabis journalism. Featuring in-depth interviews with entrepreneurs, executives, and retailers, the episode offers a candid look at the state of the industry, ...]]></itunes:summary>
    <description><![CDATA[<p>Recorded Live on December 3rd from Las Vegas, this special episode of &quot;This Week in Cannabis&quot; brings together industry leaders and insiders to discuss the latest trends, challenges, and opportunities in the cannabis and hemp sectors. </p><p>We dive into federal policy, market expansion, retail innovation, and the evolving landscape of cannabis journalism. Featuring in-depth interviews with entrepreneurs, executives, and retailers, the episode offers a candid look at the state of the industry, from regulatory hurdles to product innovation and community building.</p><p><b>Guests and Timestamps:</b></p><ul><li><b>Thomas Winstanley (Edibles.com)</b><br/><em>Starts at ~2:08 </em><br/>Discussion on hemp-derived THC, federal policy, and the future of edibles and consumer access.</li><li><b>Vahan Ajamian (High Tide)</b><br/><em>Starts at ~23:23 </em><br/>Insights on High Tide’s expansion into Germany, the dynamics of the German cannabis market, and international retail strategy.</li><li><b>John Prentice (JointCraft, &quot;Pre-Roll King of Canada&quot;)</b><br/><em>Starts at ~39:39 </em><br/>Covers the evolution of pre-roll manufacturing, scaling production, quality control, and the importance of specialization in cannabis business.</li><li><b>Chris Casacchia (Journalist, Cultivated/MJBiz)</b><br/><em>Starts at ~1:14:03 </em><br/>Explores the state of cannabis journalism, the impact of media coverage on the industry, and regulatory issues in New York and beyond.</li><li><b>Elisa Keay (K&apos;s Pot Shop, Toronto)</b><br/><em>Starts at ~2:01:51 </em><br/>Shares lessons from running a community-focused cannabis retail store, navigating licensing, competition, and building customer loyalty.</li></ul><p><b>Hosts:</b><br/>Jay Rosenthal, Marc Hauser, AnnaRae Grabstein, Ben Larson, Jeremy Berke</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Recorded Live on December 3rd from Las Vegas, this special episode of &quot;This Week in Cannabis&quot; brings together industry leaders and insiders to discuss the latest trends, challenges, and opportunities in the cannabis and hemp sectors. </p><p>We dive into federal policy, market expansion, retail innovation, and the evolving landscape of cannabis journalism. Featuring in-depth interviews with entrepreneurs, executives, and retailers, the episode offers a candid look at the state of the industry, from regulatory hurdles to product innovation and community building.</p><p><b>Guests and Timestamps:</b></p><ul><li><b>Thomas Winstanley (Edibles.com)</b><br/><em>Starts at ~2:08 </em><br/>Discussion on hemp-derived THC, federal policy, and the future of edibles and consumer access.</li><li><b>Vahan Ajamian (High Tide)</b><br/><em>Starts at ~23:23 </em><br/>Insights on High Tide’s expansion into Germany, the dynamics of the German cannabis market, and international retail strategy.</li><li><b>John Prentice (JointCraft, &quot;Pre-Roll King of Canada&quot;)</b><br/><em>Starts at ~39:39 </em><br/>Covers the evolution of pre-roll manufacturing, scaling production, quality control, and the importance of specialization in cannabis business.</li><li><b>Chris Casacchia (Journalist, Cultivated/MJBiz)</b><br/><em>Starts at ~1:14:03 </em><br/>Explores the state of cannabis journalism, the impact of media coverage on the industry, and regulatory issues in New York and beyond.</li><li><b>Elisa Keay (K&apos;s Pot Shop, Toronto)</b><br/><em>Starts at ~2:01:51 </em><br/>Shares lessons from running a community-focused cannabis retail store, navigating licensing, competition, and building customer loyalty.</li></ul><p><b>Hosts:</b><br/>Jay Rosenthal, Marc Hauser, AnnaRae Grabstein, Ben Larson, Jeremy Berke</p><p><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Fri, 12 Dec 2025 12:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="Holiday Intro And Vegas Setup" />
  <psc:chapter start="3:42" title="Vibes, Uncertainty, And Industry Mood" />
  <psc:chapter start="6:58" title="Guest 1: Hemp vs Cannabis Coexistence" />
  <psc:chapter start="13:49" title="Safe Access, Ultra-Potent Products, And Policy" />
  <psc:chapter start="20:45" title="Federal Politics, Descheduling, And Strategy" />
  <psc:chapter start="26:46" title="Mobilizing Consumers And 2026 Shot Clock" />
  <psc:chapter start="33:08" title="Building Alignment Across Hemp, Cannabis, Alcohol" />
  <psc:chapter start="39:46" title="Guest 2: High Tide’s Berlin Expansion" />
  <psc:chapter start="45:52" title="Germany’s Medical Market And Imports" />
  <psc:chapter start="52:24" title="Pricing, Margins, And Global Sourcing" />
  <psc:chapter start="58:06" title="Growth Plans, Options, And Execution" />
  <psc:chapter start="1:05:20" title="Guest 3: The Pre-Roll Scale Story" />
  <psc:chapter start="1:12:40" title="Why Handmade Beats Automation" />
  <psc:chapter start="1:19:48" title="Category Trends: Infused Pre-Rolls Surge" />
  <psc:chapter start="1:26:20" title="EU-GMP And International Expansion" />
  <psc:chapter start="1:33:44" title="Data, Origins, And Tech-Driven Quality" />
  <psc:chapter start="1:41:00" title="Verticalization vs Focused Specialization" />
  <psc:chapter start="1:47:20" title="Guest 4: The State Of Cannabis Journalism" />
  <psc:chapter start="1:55:10" title="New York Recalls, Enforcement Gaps" />
  <psc:chapter start="2:02:40" title="The Hemp Loophole, Beverages, And Compromise" />
  <psc:chapter start="2:11:22" title="Distribution, Alcohol Frameworks, And DTC" />
  <psc:chapter start="2:19:35" title="Access, Advocacy, And Capital Shifts" />
  <psc:chapter start="2:26:40" title="Guest 5: Neighborhood Retail That Lasts" />
  <psc:chapter start="2:33:18" title="Surviving Oversaturation With Community" />
  <psc:chapter start="2:40:12" title="Teaching Products, Hash Culture, And Education" />
</psc:chapters>
    <itunes:duration>9672</itunes:duration>
    <itunes:keywords></itunes:keywords>
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    <itunes:title>#115 - Holiday Hiatus &amp; High Spirits News</itunes:title>
    <title>#115 - Holiday Hiatus &amp; High Spirits News</title>
    <itunes:summary><![CDATA[The mics take a breather, but the cannabis market doesn’t. We’re wheels up for MJBizCon and our High Spirits Morning Mixer on Thursday, and then straight to BevNET, while state and federal moves reshape the map from Texas to Virginia to Minnesota to California.  We start with Texas, where regulators approved nine new medical licenses in a historically tight program. It’s a modest step with big implications: recognition that demand is outpacing capacity, but who will be the winners? For operat...]]></itunes:summary>
    <description><![CDATA[<p>The mics take a breather, but the cannabis market doesn’t. We’re wheels up for MJBizCon and our High Spirits Morning Mixer on Thursday, and then straight to BevNET, while state and federal moves reshape the map from Texas to Virginia to Minnesota to California.<br/><br/>We start with Texas, where regulators approved nine new medical licenses in a historically tight program. It’s a modest step with big implications: recognition that demand is outpacing capacity, but who will be the winners? For operators eyeing long-term positioning, Texas remains a massive, underdeveloped prize where patience, compliance, and local partnerships can compound.<br/><br/>Minnesota faces a different pressure: the looming federal hemp THC ban embedded in a congressional minibus. The state’s hemp-derived THC market—thousands of retailers and strong consumer buy-in—could be gutted overnight. The governor is exploring rapid rulemaking, carve-outs, and potential court challenges to protect businesses until adult use retail is fully stood up. How Minnesota responds may become the national playbook for preserving economic activity amid federal whiplash.<br/><br/>Virginia looks ready to convert legalization on paper into real stores. A bill targeting adult use sales in 2026 would finally establish a regulated retail framework, address social equity, and balance political priorities after years of stalls and illicit market growth. If it moves, Virginia could become the first Southern state with full adult use, forcing regional recalculations and opening a high-potential market.<br/><br/>And California turns the screws on packaging. With a new top regulator and CalRecycle implementing SB54, brands must enroll in a PRO, report packaging at the SKU level, plan for recyclability and compostability by 2032, and meet aggressive plastic recycling targets. Expect cost shifts, supplier consolidation, and innovation in materials, especially for vapes and multi-layer plastics. The winners will treat compliance as strategy, integrating sustainability into brand and supply chain decisions.<br/><br/>Headed to Vegas? Come say hi at the High Spirits Morning Mixer on Thursday. If this breakdown helped you navigate the noise, follow, share, and leave a quick review—what state move should we unpack next?</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The mics take a breather, but the cannabis market doesn’t. We’re wheels up for MJBizCon and our High Spirits Morning Mixer on Thursday, and then straight to BevNET, while state and federal moves reshape the map from Texas to Virginia to Minnesota to California.<br/><br/>We start with Texas, where regulators approved nine new medical licenses in a historically tight program. It’s a modest step with big implications: recognition that demand is outpacing capacity, but who will be the winners? For operators eyeing long-term positioning, Texas remains a massive, underdeveloped prize where patience, compliance, and local partnerships can compound.<br/><br/>Minnesota faces a different pressure: the looming federal hemp THC ban embedded in a congressional minibus. The state’s hemp-derived THC market—thousands of retailers and strong consumer buy-in—could be gutted overnight. The governor is exploring rapid rulemaking, carve-outs, and potential court challenges to protect businesses until adult use retail is fully stood up. How Minnesota responds may become the national playbook for preserving economic activity amid federal whiplash.<br/><br/>Virginia looks ready to convert legalization on paper into real stores. A bill targeting adult use sales in 2026 would finally establish a regulated retail framework, address social equity, and balance political priorities after years of stalls and illicit market growth. If it moves, Virginia could become the first Southern state with full adult use, forcing regional recalculations and opening a high-potential market.<br/><br/>And California turns the screws on packaging. With a new top regulator and CalRecycle implementing SB54, brands must enroll in a PRO, report packaging at the SKU level, plan for recyclability and compostability by 2032, and meet aggressive plastic recycling targets. Expect cost shifts, supplier consolidation, and innovation in materials, especially for vapes and multi-layer plastics. The winners will treat compliance as strategy, integrating sustainability into brand and supply chain decisions.<br/><br/>Headed to Vegas? Come say hi at the High Spirits Morning Mixer on Thursday. If this breakdown helped you navigate the noise, follow, share, and leave a quick review—what state move should we unpack next?</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>Ben Larson</itunes:author>
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    <pubDate>Tue, 02 Dec 2025 10:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Quick Update And Holiday Pause" />
  <psc:chapter start="0:34" title="Conference Circuit: MJ BizCon And Bevnet" />
  <psc:chapter start="1:12" title="Year-End Plans And Teaser" />
  <psc:chapter start="1:26" title="Texas Expands Medical Licenses" />
  <psc:chapter start="2:39" title="Minnesota Braces For Federal Hemp Ban" />
  <psc:chapter start="4:00" title="Virginia’s Stalled Legalization And New Bill" />
  <psc:chapter start="5:33" title="California’s New Regulator And SB 54" />
  <psc:chapter start="8:03" title="Closing Notes And Travel Wishes" />
</psc:chapters>
    <itunes:duration>520</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
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  </item>
  <item>
    <itunes:title>#114 - What Comes Next for Hemp THC Beverages w/ Martín Caballero, Managing Editor at BevNET.com</itunes:title>
    <title>#114 - What Comes Next for Hemp THC Beverages w/ Martín Caballero, Managing Editor at BevNET.com</title>
    <itunes:summary><![CDATA[We unpack the 365-day clock facing hemp-derived THC beverages, why the category exploded, and how a policy rider vaulted prohibition-style limits into law. Martín Caballero of BevNet joins us to map realistic paths forward, where coalition power lives, and what compromises might actually work.  • why hemp-derived THC drinks resonated with mainstream shoppers • how a funding bill rider created the new 0.4 mg per package limit • why fragmented advocacy loses to unified, well-funded lobbies • le...]]></itunes:summary>
    <description><![CDATA[<p>We unpack the 365-day clock facing hemp-derived THC beverages, why the category exploded, and how a policy rider vaulted prohibition-style limits into law. Martín Caballero of BevNet joins us to map realistic paths forward, where coalition power lives, and what compromises might actually work.<br/><br/>• why hemp-derived THC drinks resonated with mainstream shoppers<br/>• how a funding bill rider created the new 0.4 mg per package limit<br/>• why fragmented advocacy loses to unified, well-funded lobbies<br/>• lessons from retailers and distributors who want the shelf to stay<br/>• a pragmatic path: low-dose through three tiers, higher dose in cannabis channels<br/>• why beverages won’t simply shift to illicit markets or dispensaries<br/>• what data, packaging, and age-gating standards could secure legitimacy<br/>• the role of investors, timelines, and state-level regulators<br/>• scenarios for compromise without collapsing innovation<br/><br/>If you&apos;ve enjoyed this episode, please stop, like, subscribe, share, do all the things<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>We unpack the 365-day clock facing hemp-derived THC beverages, why the category exploded, and how a policy rider vaulted prohibition-style limits into law. Martín Caballero of BevNet joins us to map realistic paths forward, where coalition power lives, and what compromises might actually work.<br/><br/>• why hemp-derived THC drinks resonated with mainstream shoppers<br/>• how a funding bill rider created the new 0.4 mg per package limit<br/>• why fragmented advocacy loses to unified, well-funded lobbies<br/>• lessons from retailers and distributors who want the shelf to stay<br/>• a pragmatic path: low-dose through three tiers, higher dose in cannabis channels<br/>• why beverages won’t simply shift to illicit markets or dispensaries<br/>• what data, packaging, and age-gating standards could secure legitimacy<br/>• the role of investors, timelines, and state-level regulators<br/>• scenarios for compromise without collapsing innovation<br/><br/>If you&apos;ve enjoyed this episode, please stop, like, subscribe, share, do all the things<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18229090-114-what-comes-next-for-hemp-thc-beverages-w-martin-caballero-managing-editor-at-bevnet-com.mp3" length="38687342" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Fri, 21 Nov 2025 04:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Setting The Stakes And Mood" />
  <psc:chapter start="2:18" title="IgniteIt Conference Takeaways" />
  <psc:chapter start="4:22" title="Personal Impact And Unity Calls" />
  <psc:chapter start="8:45" title="Chaos, Lobbying, And Power" />
  <psc:chapter start="10:05" title="Introducing Guest: BevNet’s Martin" />
  <psc:chapter start="11:32" title="How BevNet Covers Cannabinoids" />
  <psc:chapter start="13:35" title="Why THC Beverages Took Off" />
  <psc:chapter start="17:05" title="The “Own Goal” And Retail Proof" />
  <psc:chapter start="18:52" title="What The New Hemp Language Does" />
  <psc:chapter start="22:06" title="Why It Passed And Media Lag" />
  <psc:chapter start="24:48" title="Can The Category Survive A Year" />
  <psc:chapter start="27:14" title="Investors, Supply Chains, And Risk" />
  <psc:chapter start="29:02" title="Alcohol’s Dilemma And Motives" />
  <psc:chapter start="32:08" title="Three-Tier System And Power" />
  <psc:chapter start="34:32" title="Unity, Polls, And Backsliding" />
  <psc:chapter start="37:05" title="Will Money Or People Decide" />
  <psc:chapter start="40:04" title="Retailers And Distributors Push Back" />
  <psc:chapter start="42:05" title="Target, Circle K, And Timing" />
  <psc:chapter start="43:58" title="Path Forward: Low Dose Through Three Tiers" />
  <psc:chapter start="47:02" title="One Plant Vision And Realpolitik" />
  <psc:chapter start="50:10" title="Focus The Ask And Avoid Sprawl" />
  <psc:chapter start="53:18" title="Would Sales Shift To Dispensaries" />
</psc:chapters>
    <itunes:duration>3220</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Beverage</itunes:keywords>
    <itunes:episode>114</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/mcaballero1/" img="https://storage.buzzsprout.com/n7j4rdww04qy8fz8p5kptna1tell">Martín Caballero, Managing Editor at BevNET.com</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#113 - From Blueberries To Regenerative Cannabis: How Coastal Sun Built A Profitable, Planet-First Brand w/ Darren Story</itunes:title>
    <title>#113 - From Blueberries To Regenerative Cannabis: How Coastal Sun Built A Profitable, Planet-First Brand w/ Darren Story</title>
    <itunes:summary><![CDATA[We unpack the federal push to restrict hemp products, then turn to a grounded model for the future: regenerative organic cannabis. Darren Story from Coastal Sun shares how soil health lowers costs, why OCAL matters, and how compassion and affordability can scale.  • hemp policy shock and what it means for access • lessons for advocacy and industry unity • Darren’s path from blueberries to cannabis • WAM partnership and medical-first roots • OCAL certification and consumer education • regenera...]]></itunes:summary>
    <description><![CDATA[<p>We unpack the federal push to restrict hemp products, then turn to a grounded model for the future: regenerative organic cannabis. Darren Story from Coastal Sun shares how soil health lowers costs, why OCAL matters, and how compassion and affordability can scale.<br/><br/>• hemp policy shock and what it means for access<br/>• lessons for advocacy and industry unity<br/>• Darren’s path from blueberries to cannabis<br/>• WAM partnership and medical-first roots<br/>• OCAL certification and consumer education<br/>• regenerative farming practices and cost<br/>• navigating DCC rules and animal integration<br/>• brand positioning and diverse consumers<br/>• greenhouse tech for organic at scale<br/>• expansion via teaching and partnerships<br/>• wellness ethos, leadership, and discipline<br/>• affordability, SP34 donations, and unit economics<br/>• measured growth and a five-year vision<br/><br/>Sign up to apply for an invite: highspiritspod.com/morning-mixer<br/><br/>If you&apos;ve enjoyed this episode, please stop, like, subscribe, share, do all the things<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>We unpack the federal push to restrict hemp products, then turn to a grounded model for the future: regenerative organic cannabis. Darren Story from Coastal Sun shares how soil health lowers costs, why OCAL matters, and how compassion and affordability can scale.<br/><br/>• hemp policy shock and what it means for access<br/>• lessons for advocacy and industry unity<br/>• Darren’s path from blueberries to cannabis<br/>• WAM partnership and medical-first roots<br/>• OCAL certification and consumer education<br/>• regenerative farming practices and cost<br/>• navigating DCC rules and animal integration<br/>• brand positioning and diverse consumers<br/>• greenhouse tech for organic at scale<br/>• expansion via teaching and partnerships<br/>• wellness ethos, leadership, and discipline<br/>• affordability, SP34 donations, and unit economics<br/>• measured growth and a five-year vision<br/><br/>Sign up to apply for an invite: highspiritspod.com/morning-mixer<br/><br/>If you&apos;ve enjoyed this episode, please stop, like, subscribe, share, do all the things<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18216178-113-from-blueberries-to-regenerative-cannabis-how-coastal-sun-built-a-profitable-planet-first-brand-w-darren-story.mp3" length="38178655" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Wed, 19 Nov 2025 04:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="Morning Mixer Invite And Opening" />
  <psc:chapter start="2:27" title="Veterans Day And Hemp Policy Shock" />
  <psc:chapter start="5:20" title="Lessons For Advocates And Industry Unity" />
  <psc:chapter start="7:21" title="Pivot To Regenerative Cannabis" />
  <psc:chapter start="9:23" title="Darren’s Origin Story And WAM Era" />
  <psc:chapter start="15:20" title="Medical License, OCAL, And Organic Proof" />
  <psc:chapter start="20:30" title="Regenerative Principles And Planet Health" />
  <psc:chapter start="24:00" title="Regulations, DCC Hurdles, And Animal Integration" />
  <psc:chapter start="28:20" title="Brand Positioning And Consumer Profile" />
  <psc:chapter start="31:45" title="Expansion Paths And Teaching Other States" />
  <psc:chapter start="35:00" title="Greenhouse Tech For Organic At Scale" />
  <psc:chapter start="38:00" title="Mission, Plant Medicine, And Wellness" />
  <psc:chapter start="42:00" title="Personal Routine, Leadership, And Culture" />
  <psc:chapter start="46:20" title="Affordability, Compassion, And Unit Economics" />
  <psc:chapter start="50:00" title="Five-Year Vision And Measured Growth" />
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    <itunes:duration>3178</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Regenerative Farming</itunes:keywords>
    <itunes:episode>113</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/darrenstorycfa/" img="https://storage.buzzsprout.com/sdc87f6mjoeqy1itw6zs9288c6c8">Darren Story, Co-Founder and CFO at Coastal Sun Farms</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
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    <itunes:title>#112 - Mapping Cannabis Patents, Power, And The Coming Wave Of Lawsuits w/ Dr. Ruth Fisher</itunes:title>
    <title>#112 - Mapping Cannabis Patents, Power, And The Coming Wave Of Lawsuits w/ Dr. Ruth Fisher</title>
    <itunes:summary><![CDATA[We explore how local elections shape cannabis policy on the ground, then dive into the real map of cannabis patents with Dr. Ruth Fisher. She explains who holds the IP, why enforcement is scarce for now, and how one big verdict could change the industry overnight.  • grounding in stoicism and local civic action • breaking news on recalls and lawsuits in New York and Florida • Dr. Ruth Fisher on 10,000+ cannabis patents and prior art • global patent holders across pharma, tobacco, academia, an...]]></itunes:summary>
    <description><![CDATA[<p>We explore how local elections shape cannabis policy on the ground, then dive into the real map of cannabis patents with Dr. Ruth Fisher. She explains who holds the IP, why enforcement is scarce for now, and how one big verdict could change the industry overnight.<br/><br/>• grounding in stoicism and local civic action<br/>• breaking news on recalls and lawsuits in New York and Florida<br/>• Dr. Ruth Fisher on 10,000+ cannabis patents and prior art<br/>• global patent holders across pharma, tobacco, academia, and government<br/>• patent thickets versus single filings and why enforcement is rare<br/>• plant patents, phenotype variation, and proof of similarity<br/>• synthetics, biomanufacturing with yeast, and conversion patents<br/>• damages explained: royalties versus lost profits and documentation<br/>• delivery tech surge, including emulsions and beverages<br/>• optimism for innovation, concern over fragmented regulation<br/>• case for descheduling and one coherent framework<br/><br/>Get The Medical Cannabis Primer at medicalcannabisprimer.com or on Amazon. Connect with Ruth on LinkedIn.<br/><br/>“If you&apos;ve enjoyed this episode, please drop a review on Apple Podcasts, Spotify, or wherever you listen to your podcasts.”<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>We explore how local elections shape cannabis policy on the ground, then dive into the real map of cannabis patents with Dr. Ruth Fisher. She explains who holds the IP, why enforcement is scarce for now, and how one big verdict could change the industry overnight.<br/><br/>• grounding in stoicism and local civic action<br/>• breaking news on recalls and lawsuits in New York and Florida<br/>• Dr. Ruth Fisher on 10,000+ cannabis patents and prior art<br/>• global patent holders across pharma, tobacco, academia, and government<br/>• patent thickets versus single filings and why enforcement is rare<br/>• plant patents, phenotype variation, and proof of similarity<br/>• synthetics, biomanufacturing with yeast, and conversion patents<br/>• damages explained: royalties versus lost profits and documentation<br/>• delivery tech surge, including emulsions and beverages<br/>• optimism for innovation, concern over fragmented regulation<br/>• case for descheduling and one coherent framework<br/><br/>Get The Medical Cannabis Primer at medicalcannabisprimer.com or on Amazon. Connect with Ruth on LinkedIn.<br/><br/>“If you&apos;ve enjoyed this episode, please drop a review on Apple Podcasts, Spotify, or wherever you listen to your podcasts.”<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18163495-112-mapping-cannabis-patents-power-and-the-coming-wave-of-lawsuits-w-dr-ruth-fisher.mp3" length="37898708" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Mon, 10 Nov 2025 08:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Opening, Stoicism, And Election Day" />
  <psc:chapter start="2:00" title="Focus Local: Why Your Vote Matters" />
  <psc:chapter start="3:50" title="Industry News: Recalls And Lawsuits" />
  <psc:chapter start="5:06" title="Guest Intro: Dr. Ruth Fisher" />
  <psc:chapter start="6:10" title="The Scale Of Cannabis Patents" />
  <psc:chapter start="9:30" title="Who Holds The Patents And Why" />
  <psc:chapter start="12:15" title="Patent Strategy, Thickets, And Enforcement" />
  <psc:chapter start="16:30" title="Plants, Validity, And Litigation Hurdles" />
  <psc:chapter start="18:40" title="Synthetics, Biomanufacturing, And Conversions" />
  <psc:chapter start="22:10" title="Strain Identity, Trademarks, And Proof" />
  <psc:chapter start="25:00" title="Damages 101: Royalties Vs. Lost Profits" />
  <psc:chapter start="29:10" title="Delivery Tech And Emulsions Landscape" />
  <psc:chapter start="31:00" title="Outlook: Innovation Vs. Regulation" />
  <psc:chapter start="34:20" title="Hemp Cannabinoids And One Framework" />
  <psc:chapter start="36:20" title="Last Call: Book Plug And Connect" />
  <psc:chapter start="38:10" title="Closing Notes And Listener Thanks" />
</psc:chapters>
    <itunes:duration>3154</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Technology</itunes:keywords>
    <itunes:episode>112</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <podcast:person role="guest" href="https://www.linkedin.com/in/rfisher/" img="https://storage.buzzsprout.com/iwzhdrwjaaz8fn2593qflbg0nwf4">Ruth Fisher, PhD, Founder &amp; Principal at QuantAA</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#111 - How Hemp Beverages Are Rewriting Adult Drinking w/ Jeff Cantalupo of Listen Ventures</itunes:title>
    <title>#111 - How Hemp Beverages Are Rewriting Adult Drinking w/ Jeff Cantalupo of Listen Ventures</title>
    <itunes:summary><![CDATA[We explore how hemp-derived THC beverages are redefining adult drinking, why big brands hesitate while startups build, and how “vice wellness” turns ritual into wellness-driven status. Jeff Cantalupo of Listen Ventures shares what gets a VC to yes, how portfolios form, and where retail wins.  • consumer demand driving THC beverage mainstream adoption • integration of life lessons into leadership and team communication • news on lawsuits and AG letters shaping risk perception • why incumbents ...]]></itunes:summary>
    <description><![CDATA[<p>We explore how hemp-derived THC beverages are redefining adult drinking, why big brands hesitate while startups build, and how “vice wellness” turns ritual into wellness-driven status. Jeff Cantalupo of Listen Ventures shares what gets a VC to yes, how portfolios form, and where retail wins.<br/><br/>• consumer demand driving THC beverage mainstream adoption<br/>• integration of life lessons into leadership and team communication<br/>• news on lawsuits and AG letters shaping risk perception<br/>• why incumbents buy innovation and how that opens a window for startups<br/>• the vice wellness thesis and behavior shifts in adult beverages<br/>• merchandising for outcomes and occasions, not alcohol types<br/>• channels that matter now: DTC labs, C stores, grocery, delivery<br/>• what VCs look for: team, brand acumen, omnichannel activation<br/>• margin structure, capital efficiency, and unit economics at scale<br/>• vertical versus asset light supply strategies and tradeoffs<br/>• brands to watch and how true brands differ from products<br/>• practical risk framing: stroke of the pen versus consumer pull<br/><br/>If you&apos;ve enjoyed this episode, please drop us a like, a subscribe, a follow, a share. Drop a review on Apple Podcasts, Spotify, wherever you listen to your shows<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>We explore how hemp-derived THC beverages are redefining adult drinking, why big brands hesitate while startups build, and how “vice wellness” turns ritual into wellness-driven status. Jeff Cantalupo of Listen Ventures shares what gets a VC to yes, how portfolios form, and where retail wins.<br/><br/>• consumer demand driving THC beverage mainstream adoption<br/>• integration of life lessons into leadership and team communication<br/>• news on lawsuits and AG letters shaping risk perception<br/>• why incumbents buy innovation and how that opens a window for startups<br/>• the vice wellness thesis and behavior shifts in adult beverages<br/>• merchandising for outcomes and occasions, not alcohol types<br/>• channels that matter now: DTC labs, C stores, grocery, delivery<br/>• what VCs look for: team, brand acumen, omnichannel activation<br/>• margin structure, capital efficiency, and unit economics at scale<br/>• vertical versus asset light supply strategies and tradeoffs<br/>• brands to watch and how true brands differ from products<br/>• practical risk framing: stroke of the pen versus consumer pull<br/><br/>If you&apos;ve enjoyed this episode, please drop us a like, a subscribe, a follow, a share. Drop a review on Apple Podcasts, Spotify, wherever you listen to your shows<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18125551-111-how-hemp-beverages-are-rewriting-adult-drinking-w-jeff-cantalupo-of-listen-ventures.mp3" length="39784288" type="audio/mpeg" />
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    <pubDate>Mon, 03 Nov 2025 09:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Cold Open: Risk And Regulation" />
  <psc:chapter start="0:19" title="Hosts Welcome And Agenda" />
  <psc:chapter start="1:04" title="Integration Lessons From Life To Work" />
  <psc:chapter start="5:28" title="Communication Beyond Words" />
  <psc:chapter start="8:27" title="From Virtual Misreads To Real Connection" />
  <psc:chapter start="9:00" title="News: Lawsuits, Retail Giants, And Strategy" />
  <psc:chapter start="12:32" title="Attorneys General Letter And Policy Pressure" />
  <psc:chapter start="16:20" title="Consumer Demand And Mainstream Channels" />
  <psc:chapter start="17:20" title="Guest Intro: Jeff Cantalupo Of Listen Ventures" />
  <psc:chapter start="20:34" title="From Advertising To VC: Story Over Spreadsheets" />
  <psc:chapter start="24:16" title="Why Big Companies Buy Innovation" />
  <psc:chapter start="27:36" title="Alcohol’s Innovator’s Dilemma Meets Hemp Drinks" />
  <psc:chapter start="30:46" title="Portfolio Strategy And Category Construction" />
  <psc:chapter start="34:32" title="The Vice Wellness Thesis Explained" />
  <psc:chapter start="38:16" title="Adult Beverage Futures And Merchandising" />
  <psc:chapter start="42:00" title="Retail Channels: DTC, Grocery, C‑Stores" />
  <psc:chapter start="46:08" title="Risk, Regulation, And C‑Store Advantages" />
  <psc:chapter start="49:44" title="What Gets A VC To Yes Or No" />
  <psc:chapter start="53:20" title="Margin Structure, Capital Efficiency, Unit Economics" />
</psc:chapters>
    <itunes:duration>3312</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>111</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <podcast:person role="guest" href="https://www.linkedin.com/in/jeff-cantalupo-8415235/" img="https://storage.buzzsprout.com/6gm730plclalgvuiiqlhs61s4r5b">Jeff Cantalupo, Founder and Managing Partner of Listen Ventures</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#110 - High-Risk, High Fees: Why Cannabis Payments Are Still Broken w/ Aubrey Amatelli of PayRio</itunes:title>
    <title>#110 - High-Risk, High Fees: Why Cannabis Payments Are Still Broken w/ Aubrey Amatelli of PayRio</title>
    <itunes:summary><![CDATA[For an industry built on growth and innovation, cannabis still hits a wall when it comes to something most businesses take for granted—getting paid. In this episode of High Spirits, Ben &amp; AnnaRae sit down with Aubrey Amatelli, CEO of PayRio to unpack the tangled world of payments, banking, and fintech in “high-risk” sectors like cannabis, hemp, CBD, and even emerging markets like psilocybin. From the lingering effects of federal illegality to the creative (and sometimes chaotic) workaroun...]]></itunes:summary>
    <description><![CDATA[<p>For an industry built on growth and innovation, cannabis still hits a wall when it comes to something most businesses take for granted—getting paid. In this episode of <em>High Spirits</em>, Ben &amp; AnnaRae sit down with <a href='http://www.payrio.co/'>Aubrey Amatelli</a>, CEO of <a href='http://www.payrio.co/'>PayRio</a> to unpack the tangled world of payments, banking, and fintech in “high-risk” sectors like cannabis, hemp, CBD, and even emerging markets like psilocybin.</p><p>From the lingering effects of federal illegality to the creative (and sometimes chaotic) workarounds that keep dispensaries running, this conversation goes beyond the buzzwords to explore what <em>really</em> needs to change for cannabis operators to gain true financial access.</p><p><br/><b>💡 What You’ll Learn:</b><br/><br/></p><ul><li>Why cannabis, hemp, and CBD are still classified as <em>ultra-high-risk</em> industries—and what that means for <a href='http://www.payrio.co/'>cannabis card payments</a>.<br/><br/></li><li>How fintech innovators are building compliant, creative solutions outside traditional banking rails.<br/><br/></li><li>The ripple effect of payment instability on every layer of the cannabis supply chain.<br/><br/></li><li>What the path to normalized payments might look like post-legalization.<br/><br/></li><li>Lessons from other “taboo” sectors that faced similar challenges before going mainstream.<br/><br/></li></ul><p><br/><b>🌟 Meet the Guests:</b><br/><br/></p><p>Aubrey is the Founder and CEO of <a href='http://www.payrio.co/'>PayRio</a>, the first payments provider exclusively focused on cannabis and alternative medicines. With over a decade at J.P. Morgan as an Executive Director in Merchant Services and Commercial Banking, she brings deep fintech and commerce expertise to one of the industry’s toughest challenges—safe, compliant financial access for cannabis businesses.</p><p>A single mother of three, Aubrey led PayRio to profitability in under a year, embodying resilience and leadership in a sector where few businesses—let alone women-led ones—thrive. She currently serves on the NCIA Banking &amp; Financial Services Committee, helping shape the future of cannabis finance nationwide.</p><p><br/><br/></p><p><br/><b>🎧 Why Tune In?</b><br/><br/></p><p>If you’ve ever wrestled with compliance, cash flow, or card rails in cannabis or hemp, this episode is for you. Ben &amp; AnnaRae explore how payment access—or the lack of it—shapes the future of cannabis business, finance, and consumer trust.</p><p><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>For an industry built on growth and innovation, cannabis still hits a wall when it comes to something most businesses take for granted—getting paid. In this episode of <em>High Spirits</em>, Ben &amp; AnnaRae sit down with <a href='http://www.payrio.co/'>Aubrey Amatelli</a>, CEO of <a href='http://www.payrio.co/'>PayRio</a> to unpack the tangled world of payments, banking, and fintech in “high-risk” sectors like cannabis, hemp, CBD, and even emerging markets like psilocybin.</p><p>From the lingering effects of federal illegality to the creative (and sometimes chaotic) workarounds that keep dispensaries running, this conversation goes beyond the buzzwords to explore what <em>really</em> needs to change for cannabis operators to gain true financial access.</p><p><br/><b>💡 What You’ll Learn:</b><br/><br/></p><ul><li>Why cannabis, hemp, and CBD are still classified as <em>ultra-high-risk</em> industries—and what that means for <a href='http://www.payrio.co/'>cannabis card payments</a>.<br/><br/></li><li>How fintech innovators are building compliant, creative solutions outside traditional banking rails.<br/><br/></li><li>The ripple effect of payment instability on every layer of the cannabis supply chain.<br/><br/></li><li>What the path to normalized payments might look like post-legalization.<br/><br/></li><li>Lessons from other “taboo” sectors that faced similar challenges before going mainstream.<br/><br/></li></ul><p><br/><b>🌟 Meet the Guests:</b><br/><br/></p><p>Aubrey is the Founder and CEO of <a href='http://www.payrio.co/'>PayRio</a>, the first payments provider exclusively focused on cannabis and alternative medicines. With over a decade at J.P. Morgan as an Executive Director in Merchant Services and Commercial Banking, she brings deep fintech and commerce expertise to one of the industry’s toughest challenges—safe, compliant financial access for cannabis businesses.</p><p>A single mother of three, Aubrey led PayRio to profitability in under a year, embodying resilience and leadership in a sector where few businesses—let alone women-led ones—thrive. She currently serves on the NCIA Banking &amp; Financial Services Committee, helping shape the future of cannabis finance nationwide.</p><p><br/><br/></p><p><br/><b>🎧 Why Tune In?</b><br/><br/></p><p>If you’ve ever wrestled with compliance, cash flow, or card rails in cannabis or hemp, this episode is for you. Ben &amp; AnnaRae explore how payment access—or the lack of it—shapes the future of cannabis business, finance, and consumer trust.</p><p><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18079693-110-high-risk-high-fees-why-cannabis-payments-are-still-broken-w-aubrey-amatelli-of-payrio.mp3" length="38713679" type="audio/mpeg" />
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    <pubDate>Mon, 27 Oct 2025 04:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Teaser: Cash Vs Card Impact" />
  <psc:chapter start="0:16" title="Event Announcement: 3rd Annual High Spirits Morning Mixer at MJBiz" />
  <psc:chapter start="2:31" title="Hosts Banter And Q4 Planning" />
  <psc:chapter start="6:49" title="Medical Market And Normalization" />
  <psc:chapter start="9:31" title="Guest Intro: Aubrey From PayRio" />
  <psc:chapter start="11:24" title="Why Cannabis Payments Are Broken" />
  <psc:chapter start="15:35" title="SAFE, Schedule III, And Reality" />
  <psc:chapter start="18:50" title="Safety, Cash, And Ticket Growth" />
  <psc:chapter start="22:05" title="Volatility And Trust In Solutions" />
  <psc:chapter start="24:36" title="Stigma And The Checkout Experience" />
  <psc:chapter start="26:17" title="Hemp Vs Cannabis Processing" />
  <psc:chapter start="30:10" title="Banks, Compliance, And Match List" />
  <psc:chapter start="32:17" title="State Of Banking Access" />
  <psc:chapter start="34:11" title="What Changes Next" />
  <psc:chapter start="36:21" title="Founder Journey And Motivation" />
  <psc:chapter start="40:02" title="Brand, Community, And Growth" />
  <psc:chapter start="43:14" title="Parenting, Perception, And Acceptance" />
  <psc:chapter start="48:12" title="Last Call: Support Women In Cannabis" />
  <psc:chapter start="50:10" title="Host Takeaways And Closing" />
</psc:chapters>
    <itunes:duration>3223</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Technology</itunes:keywords>
    <itunes:episode>110</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <podcast:person role="guest" href="https://www.linkedin.com/in/aubreyamatelli/" img="https://storage.buzzsprout.com/rf21m6b43v5snp2pgft7ehmsh8hq">Aubrey Amatelli, CEO and Founder of PayRio</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#109 - How Uncle Arnie’s Is Scaling from Cannabis Cool to National Brand w/ Theo Terris, CEO</itunes:title>
    <title>#109 - How Uncle Arnie’s Is Scaling from Cannabis Cool to National Brand w/ Theo Terris, CEO</title>
    <itunes:summary><![CDATA[We dig into the rise of THC beverages from dispensary side racks to big-box end caps, then peel back how Uncle Arnie’s raised $7.5M, built distribution state by state, and scaled a team while staying scrappy. Theo shares lessons on dosage, education, and why focused markets beat scattershot launches.  • Target’s Minnesota pilot and retail data signals • Ohio’s 90-day hemp ban and policy risks • Uncle Arnie’s Series A and investor sentiment shift • Dispensary versus hemp channels by dosage • D...]]></itunes:summary>
    <description><![CDATA[<p>We dig into the rise of THC beverages from dispensary side racks to big-box end caps, then peel back how Uncle Arnie’s raised $7.5M, built distribution state by state, and scaled a team while staying scrappy. Theo shares lessons on dosage, education, and why focused markets beat scattershot launches.<br/><br/>• Target’s Minnesota pilot and retail data signals<br/>• Ohio’s 90-day hemp ban and policy risks<br/>• Uncle Arnie’s Series A and investor sentiment shift<br/>• Dispensary versus hemp channels by dosage<br/>• Distribution selection and portfolio discipline<br/>• Merchandising strategy for cans and shots<br/>• Education programs for staff, retailers, and consumers<br/>• Scaling leadership, hiring, and culture<br/>• Predictions on national distributors and retailer pilots<br/><br/>If you&apos;ve enjoyed this episode, please drop us a review on Apple Podcasts, Spotify, or wherever you listen to this show<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>We dig into the rise of THC beverages from dispensary side racks to big-box end caps, then peel back how Uncle Arnie’s raised $7.5M, built distribution state by state, and scaled a team while staying scrappy. Theo shares lessons on dosage, education, and why focused markets beat scattershot launches.<br/><br/>• Target’s Minnesota pilot and retail data signals<br/>• Ohio’s 90-day hemp ban and policy risks<br/>• Uncle Arnie’s Series A and investor sentiment shift<br/>• Dispensary versus hemp channels by dosage<br/>• Distribution selection and portfolio discipline<br/>• Merchandising strategy for cans and shots<br/>• Education programs for staff, retailers, and consumers<br/>• Scaling leadership, hiring, and culture<br/>• Predictions on national distributors and retailer pilots<br/><br/>If you&apos;ve enjoyed this episode, please drop us a review on Apple Podcasts, Spotify, or wherever you listen to this show<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18040295-109-how-uncle-arnie-s-is-scaling-from-cannabis-cool-to-national-brand-w-theo-terris-ceo.mp3" length="38178754" type="audio/mpeg" />
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    <pubDate>Mon, 20 Oct 2025 04:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome From Vegas And Oktoberfest Story" />
  <psc:chapter start="4:10" title="THC Beverages Hit Target In Minnesota" />
  <psc:chapter start="8:50" title="Market Buzz At NBWA And Data Signals" />
  <psc:chapter start="12:55" title="Ohio’s 90-Day Hemp Ban And Policy Talk" />
  <psc:chapter start="16:40" title="Introducing Guest: Theo From Uncle Arnie’s" />
  <psc:chapter start="20:30" title="The Long Road To A $7.5M Series A" />
  <psc:chapter start="25:00" title="Brand Strategy: Legacy Consumer To Mass Market" />
  <psc:chapter start="29:30" title="Dispensary vs Hemp Channels And Dosage" />
  <psc:chapter start="34:05" title="Big-Box Retail Dosage Choices And Consumer Data" />
  <psc:chapter start="38:00" title="Distribution Philosophy State By State" />
  <psc:chapter start="43:05" title="Optimal Portfolios And Dedicated THC Teams" />
  <psc:chapter start="47:40" title="Go-Deep Market Entry And Minnesota Playbook" />
  <psc:chapter start="52:00" title="DTC’s Role Versus Wholesale Expansion" />
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    <itunes:duration>3178</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Beverage</itunes:keywords>
    <itunes:episode>109</itunes:episode>
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    <itunes:title>#108 - Government Shutdown, Michigan&#39;s 24% tax hike, and Ben&#39;s Ode to California | Cannabis Business News Round-up</itunes:title>
    <title>#108 - Government Shutdown, Michigan&#39;s 24% tax hike, and Ben&#39;s Ode to California | Cannabis Business News Round-up</title>
    <itunes:summary><![CDATA[We unpack how a federal shutdown freezes cannabis policy progress, why Michigan’s new 24% tax risks shrinking the legal market, and how a Vireo–Schwazze restructuring signals financial maturity. We close with a live “Ode to California” challenging protectionism and calling for true access and scale.  • federal shutdown halting rescheduling, farm bill momentum and appropriations • behind the scenes lobbying dynamics during a pause • Michigan’s 24% wholesale tax and illicit market advantage • p...]]></itunes:summary>
    <description><![CDATA[<p>We unpack how a federal shutdown freezes cannabis policy progress, why Michigan’s new 24% tax risks shrinking the legal market, and how a Vireo–Schwazze restructuring signals financial maturity. We close with a live “Ode to California” challenging protectionism and calling for true access and scale.<br/><br/>• federal shutdown halting rescheduling, farm bill momentum and appropriations<br/>• behind the scenes lobbying dynamics during a pause<br/>• Michigan’s 24% wholesale tax and illicit market advantage<br/>• punitive taxes vs consumer safety and access<br/>• regulator influence, misaligned incentives and CAMRA limits<br/>• Vireo acquiring Schwazze debt as a restructuring blueprint<br/>• debt service vs operational profitability and MSO viability<br/>• Mana Beverages exit, AB 8 and blocked hemp beverage scale<br/>• interstate scale, GMP quality and real QA vs state silos<br/>• LeafLink pricing backlash, rollback and customer-first lessons<br/>• conference season, planning cadence and community support<br/>• live reading: “Ode to California” and a vision for legalization with access<br/><br/>If you&apos;ve enjoyed this podcast, please drop a review in Apple Podcast, in Spotify, wherever you listen. Subscribe, share, do all the things like I asked<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>We unpack how a federal shutdown freezes cannabis policy progress, why Michigan’s new 24% tax risks shrinking the legal market, and how a Vireo–Schwazze restructuring signals financial maturity. We close with a live “Ode to California” challenging protectionism and calling for true access and scale.<br/><br/>• federal shutdown halting rescheduling, farm bill momentum and appropriations<br/>• behind the scenes lobbying dynamics during a pause<br/>• Michigan’s 24% wholesale tax and illicit market advantage<br/>• punitive taxes vs consumer safety and access<br/>• regulator influence, misaligned incentives and CAMRA limits<br/>• Vireo acquiring Schwazze debt as a restructuring blueprint<br/>• debt service vs operational profitability and MSO viability<br/>• Mana Beverages exit, AB 8 and blocked hemp beverage scale<br/>• interstate scale, GMP quality and real QA vs state silos<br/>• LeafLink pricing backlash, rollback and customer-first lessons<br/>• conference season, planning cadence and community support<br/>• live reading: “Ode to California” and a vision for legalization with access<br/><br/>If you&apos;ve enjoyed this podcast, please drop a review in Apple Podcast, in Spotify, wherever you listen. Subscribe, share, do all the things like I asked<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/18001118-108-government-shutdown-michigan-s-24-tax-hike-and-ben-s-ode-to-california-cannabis-business-news-round-up.mp3" length="34619255" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Mon, 13 Oct 2025 04:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Opening, Spotlight, And Setup" />
  <psc:chapter start="0:51" title="Hosts Check-In And Travel Plans" />
  <psc:chapter start="3:31" title="Backyard Harvest And Late-Night Ideas" />
  <psc:chapter start="5:25" title="Hemp Scale Vs State Silos" />
  <psc:chapter start="8:29" title="High School Reunions And Community" />
  <psc:chapter start="9:59" title="Federal Shutdown Stalls Cannabis Policy" />
  <psc:chapter start="13:23" title="Lobbying During A Government Pause" />
  <psc:chapter start="14:40" title="Michigan’s 24% Wholesale Tax Outrage" />
  <psc:chapter start="18:08" title="Punitive Taxes And Illicit Market Risk" />
  <psc:chapter start="21:06" title="Regulators, Influence, And Misaligned Incentives" />
  <psc:chapter start="23:51" title="Debt Restructuring: Vireo And Schwazze" />
  <psc:chapter start="27:06" title="Are MSOs Viable Or Just Levered?" />
  <psc:chapter start="30:21" title="Mana Beverages Exit And AB 8" />
  <psc:chapter start="34:03" title="Scale, Quality, And Interstate Logistics" />
  <psc:chapter start="37:02" title="LeafLink Pricing Backlash And Rollback" />
  <psc:chapter start="40:05" title="Conferences, Planning Season, And Community" />
  <psc:chapter start="43:40" title="Closing Thanks And Listener Invites" />
  <psc:chapter start="44:25" title="Ode To California: Live Reading" />
</psc:chapters>
    <itunes:duration>2881</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
    <itunes:episode>108</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>#107 - How to Buy Back Your Brand: The Levia Comeback Story w/ Kristin and Eric Rogers</itunes:title>
    <title>#107 - How to Buy Back Your Brand: The Levia Comeback Story w/ Kristin and Eric Rogers</title>
    <itunes:summary><![CDATA[We trace how a headline-grabbing CBD moment collided with the realities of cannabis policy, then dive into Levia’s rare founder buyback to unpack brand trust, dual-channel strategy, and what it takes to build consistent, safe, and truly approachable THC beverages. The conversation blends practical deal lessons, product innovation, and senior-focused education with a call for higher standards across hemp and regulated markets.  • CBD spotlight from a US president and stock whiplash • Schedule ...]]></itunes:summary>
    <description><![CDATA[<p>We trace how a headline-grabbing CBD moment collided with the realities of cannabis policy, then dive into Levia’s rare founder buyback to unpack brand trust, dual-channel strategy, and what it takes to build consistent, safe, and truly approachable THC beverages. The conversation blends practical deal lessons, product innovation, and senior-focused education with a call for higher standards across hemp and regulated markets.<br/><br/>• CBD spotlight from a US president and stock whiplash<br/>• Schedule III signaling and partisan calculus<br/>• Why hemp access reframed consumer entry points<br/>• Levia’s effects-led positioning and clear seltzer choice<br/>• Vertical control, CO2 extraction, and consistency<br/>• Deal timeline, regulatory gauntlet, and post-exit roles<br/>• Hemp’s shift from loophole to long-term strategy<br/>• Mechanics and patience behind the buyback from a public company<br/>• Innovation pipeline: flavorless high-dose drops and minors<br/>• Seniors, harm reduction, and physician-backed education<br/>• Dual-channel plan: regulated and hemp together<br/>• Raising standards: batch testing, responsible placement, COAs<br/>• Brand trust as the true moat in beverages<br/>• Advocacy on incarceration, equity, and consumer safety<br/><br/>Like it, subscribe it, share it, do all the things<br/>Stay curious, stay informed, and keep your spirits high<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>We trace how a headline-grabbing CBD moment collided with the realities of cannabis policy, then dive into Levia’s rare founder buyback to unpack brand trust, dual-channel strategy, and what it takes to build consistent, safe, and truly approachable THC beverages. The conversation blends practical deal lessons, product innovation, and senior-focused education with a call for higher standards across hemp and regulated markets.<br/><br/>• CBD spotlight from a US president and stock whiplash<br/>• Schedule III signaling and partisan calculus<br/>• Why hemp access reframed consumer entry points<br/>• Levia’s effects-led positioning and clear seltzer choice<br/>• Vertical control, CO2 extraction, and consistency<br/>• Deal timeline, regulatory gauntlet, and post-exit roles<br/>• Hemp’s shift from loophole to long-term strategy<br/>• Mechanics and patience behind the buyback from a public company<br/>• Innovation pipeline: flavorless high-dose drops and minors<br/>• Seniors, harm reduction, and physician-backed education<br/>• Dual-channel plan: regulated and hemp together<br/>• Raising standards: batch testing, responsible placement, COAs<br/>• Brand trust as the true moat in beverages<br/>• Advocacy on incarceration, equity, and consumer safety<br/><br/>Like it, subscribe it, share it, do all the things<br/>Stay curious, stay informed, and keep your spirits high<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17945508-107-how-to-buy-back-your-brand-the-levia-comeback-story-w-kristin-and-eric-rogers.mp3" length="38759112" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 02 Oct 2025 08:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Opening Banter &amp; Harvest Vibes" />
  <psc:chapter start="4:53" title="Trump’s CBD Video &amp; Market Shock" />
  <psc:chapter start="10:40" title="Policy Signals, Schedule III, And Skepticism" />
  <psc:chapter start="12:40" title="The Hemp Trojan Horse For Seniors" />
  <psc:chapter start="18:44" title="Setting The Stage: Levia’s Origin" />
  <psc:chapter start="22:24" title="Hypergrowth In Massachusetts" />
  <psc:chapter start="26:18" title="Why Buyers Came Knocking" />
  <psc:chapter start="29:06" title="The Acquisition Mechanics" />
  <psc:chapter start="33:22" title="Life After Exit: Roles &amp; Impact" />
  <psc:chapter start="37:24" title="Regulated Expansion vs Hemp Momentum" />
  <psc:chapter start="44:00" title="Reframing Hemp: From Loophole To Strategy" />
  <psc:chapter start="48:24" title="The Two-Year Buyback Gauntlet" />
  <psc:chapter start="52:16" title="Unwinding A Public Company Deal" />
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    <itunes:duration>3226</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
    <itunes:episode>107</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>true</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/eric-rogers12/" img="https://storage.buzzsprout.com/siqw9o38kk2xva3gdqpigy61gfle">Eric Rogers, President &amp; Co-Founder of Levia</podcast:person>
    <podcast:person role="guest" href="https://www.linkedin.com/in/kristinhrogers/" img="https://storage.buzzsprout.com/2wb409omq5vca57cfbu113iuypdo">Kristin Rogers, CEO &amp; Co-Founder of Levia</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
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    <itunes:title>#106 - Weed for the People—Taxed or Otherwise: Elliot Lewis Unfiltered</itunes:title>
    <title>#106 - Weed for the People—Taxed or Otherwise: Elliot Lewis Unfiltered</title>
    <itunes:summary><![CDATA[Elliot Lewis, CEO of Catalyst Cannabis and famously dubbed "the angriest weed CEO in California," pulls no punches in this revealing conversation about the state of California's cannabis industry. Having built Catalyst into one of California's largest retail chains with over 25 stores, Lewis speaks from experience when he describes the maddening reality of operating under excessive regulation and taxation.  The conversation begins with Lewis reflecting on his journey from Berkeley student dur...]]></itunes:summary>
    <description><![CDATA[<p>Elliot Lewis, CEO of Catalyst Cannabis and famously dubbed &quot;the angriest weed CEO in California,&quot; pulls no punches in this revealing conversation about the state of California&apos;s cannabis industry. Having built Catalyst into one of California&apos;s largest retail chains with over 25 stores, Lewis speaks from experience when he describes the maddening reality of operating under excessive regulation and taxation.<br/><br/>The conversation begins with Lewis reflecting on his journey from Berkeley student during the Prop 215 era to cannabis entrepreneur, acknowledging the unexpected path that led him to become California&apos;s second-largest cannabis retailer. &quot;I only just wanted to get the one store,&quot; Lewis admits, &quot;Somehow becoming the second largest retailer in the state wasn&apos;t really part of the plan.&quot;<br/><br/>Lewis delivers a scathing critique of how cannabis tax dollars are allocated, claiming the money flows to nonprofits that don&apos;t truly serve their stated causes. &quot;The money that is going to the nonprofits doesn&apos;t really get down to the causes they claim to be for, but they have really nice fancy words that everybody likes and makes them feel virtuous to support these causes. But really it&apos;s just a bunch of grifting,&quot; he explains. According to Lewis, this creates &quot;a closed-loop system of money laundering that keeps the current power brokers in power.&quot;<br/><br/>The discussion takes a fascinating turn when the conversation shifts to hemp, which Lewis characterizes as &quot;untaxed weed&quot; operating through regulatory loopholes. This sparks a spirited debate about consumer access, testing standards, and whether the hemp market represents genuine progress or simply another way to circumvent proper regulation. Lewis argues that hemp&apos;s success demonstrates how powerful the free market could be if cannabis wasn&apos;t burdened by excessive taxation and regulation.<br/><br/>Looking to the future, Lewis predicts that major alcohol and tobacco companies will eventually enter the space and reshape the industry with their lobbying power. Despite his frustrations, he continues to advocate for &quot;weed for the people&quot; while navigating the challenging realities of California&apos;s cannabis landscape.<br/><br/>Whether you&apos;re a cannabis operator, investor, or simply interested in understanding the complex dynamics of America&apos;s largest cannabis market, this episode offers unfiltered insights from someone fighting on the front lines of California&apos;s cannabis experiment.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Elliot Lewis, CEO of Catalyst Cannabis and famously dubbed &quot;the angriest weed CEO in California,&quot; pulls no punches in this revealing conversation about the state of California&apos;s cannabis industry. Having built Catalyst into one of California&apos;s largest retail chains with over 25 stores, Lewis speaks from experience when he describes the maddening reality of operating under excessive regulation and taxation.<br/><br/>The conversation begins with Lewis reflecting on his journey from Berkeley student during the Prop 215 era to cannabis entrepreneur, acknowledging the unexpected path that led him to become California&apos;s second-largest cannabis retailer. &quot;I only just wanted to get the one store,&quot; Lewis admits, &quot;Somehow becoming the second largest retailer in the state wasn&apos;t really part of the plan.&quot;<br/><br/>Lewis delivers a scathing critique of how cannabis tax dollars are allocated, claiming the money flows to nonprofits that don&apos;t truly serve their stated causes. &quot;The money that is going to the nonprofits doesn&apos;t really get down to the causes they claim to be for, but they have really nice fancy words that everybody likes and makes them feel virtuous to support these causes. But really it&apos;s just a bunch of grifting,&quot; he explains. According to Lewis, this creates &quot;a closed-loop system of money laundering that keeps the current power brokers in power.&quot;<br/><br/>The discussion takes a fascinating turn when the conversation shifts to hemp, which Lewis characterizes as &quot;untaxed weed&quot; operating through regulatory loopholes. This sparks a spirited debate about consumer access, testing standards, and whether the hemp market represents genuine progress or simply another way to circumvent proper regulation. Lewis argues that hemp&apos;s success demonstrates how powerful the free market could be if cannabis wasn&apos;t burdened by excessive taxation and regulation.<br/><br/>Looking to the future, Lewis predicts that major alcohol and tobacco companies will eventually enter the space and reshape the industry with their lobbying power. Despite his frustrations, he continues to advocate for &quot;weed for the people&quot; while navigating the challenging realities of California&apos;s cannabis landscape.<br/><br/>Whether you&apos;re a cannabis operator, investor, or simply interested in understanding the complex dynamics of America&apos;s largest cannabis market, this episode offers unfiltered insights from someone fighting on the front lines of California&apos;s cannabis experiment.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17903017-106-weed-for-the-people-taxed-or-otherwise-elliot-lewis-unfiltered.mp3" length="48289723" type="audio/mpeg" />
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    <pubDate>Thu, 25 Sep 2025 04:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Opening Thoughts on California Cannabis" />
  <psc:chapter start="5:51" title="Episode Introduction and Updates" />
  <psc:chapter start="7:27" title="News: Tax Rollback and Hemp Lawsuits" />
  <psc:chapter start="12:32" title="Introducing Elliot Lewis from Catalyst" />
  <psc:chapter start="16:54" title="Building a Cannabis Business Under Regulation" />
  <psc:chapter start="27:39" title="Prop 64&#39;s Failures and Political Reality" />
  <psc:chapter start="40:05" title="The Future of California Cannabis" />
  <psc:chapter start="50:05" title="Hemp vs. Cannabis Debate" />
  <psc:chapter start="1:06:05" title="Final Thoughts and Closing" />
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    <itunes:duration>4021</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
    <itunes:episode>106</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>true</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/elliotlewisceo/" img="https://storage.buzzsprout.com/wjt5u2ycj0q1a53xr0tumn2fsylf">Elliot Lewis, CEO and Co-Founder of Catalyst Cannabis</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
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    <itunes:title>#105 - From Oregon to New York: Brand Expansion w/ Marianne Cursetjee, CEO of Alibi Cannabis</itunes:title>
    <title>#105 - From Oregon to New York: Brand Expansion w/ Marianne Cursetjee, CEO of Alibi Cannabis</title>
    <itunes:summary><![CDATA[Marianne Cursetjee shares how she transformed from cancer patient to cannabis entrepreneur, building Alibi into a premium brand now expanding from Oregon to New York through strategic licensing partnerships.  • Breast cancer diagnosis in 2015 led to discovering cannabis's healing potential • Built Alibi Cannabis in Oregon with a focus on premium indoor flower and adventure-focused branding • Butterfly imagery represents breaking down walls for true connection and community • Took five years o...]]></itunes:summary>
    <description><![CDATA[<p><b>Marianne Cursetjee</b> shares how she transformed from cancer patient to cannabis entrepreneur, building Alibi into a premium brand now expanding from Oregon to New York through strategic licensing partnerships.<br/><br/>• Breast cancer diagnosis in 2015 led to discovering cannabis&apos;s healing potential<br/>• Built Alibi Cannabis in Oregon with a focus on premium indoor flower and adventure-focused branding<br/>• Butterfly imagery represents breaking down walls for true connection and community<br/>• Took five years of relationship-building before entering the New York market<br/>• Chose licensing partnerships over owning supply chain for efficient expansion<br/>• Reached cashflow positive in New York within five months, beating six-month projection<br/>• Field marketing and authentic community engagement drive brand recognition<br/>• Previous expansion attempts in Massachusetts and Arizona provided valuable lessons<br/>• Maintaining financial discipline with &quot;no debt&quot; philosophy critical for survival<br/>• Hand-trimming flower despite representing 20% of costs aligns with quality values<br/>• New York cannabis market reached $2 billion in sales, with favorable energy compared to mature markets<br/>• Looking at New Jersey and potentially European markets for future growth<br/><br/>Visit alibico.com or follow @alibiny on Instagram to learn more about their products and expansion journey.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p><b>Marianne Cursetjee</b> shares how she transformed from cancer patient to cannabis entrepreneur, building Alibi into a premium brand now expanding from Oregon to New York through strategic licensing partnerships.<br/><br/>• Breast cancer diagnosis in 2015 led to discovering cannabis&apos;s healing potential<br/>• Built Alibi Cannabis in Oregon with a focus on premium indoor flower and adventure-focused branding<br/>• Butterfly imagery represents breaking down walls for true connection and community<br/>• Took five years of relationship-building before entering the New York market<br/>• Chose licensing partnerships over owning supply chain for efficient expansion<br/>• Reached cashflow positive in New York within five months, beating six-month projection<br/>• Field marketing and authentic community engagement drive brand recognition<br/>• Previous expansion attempts in Massachusetts and Arizona provided valuable lessons<br/>• Maintaining financial discipline with &quot;no debt&quot; philosophy critical for survival<br/>• Hand-trimming flower despite representing 20% of costs aligns with quality values<br/>• New York cannabis market reached $2 billion in sales, with favorable energy compared to mature markets<br/>• Looking at New Jersey and potentially European markets for future growth<br/><br/>Visit alibico.com or follow @alibiny on Instagram to learn more about their products and expansion journey.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17864941-105-from-oregon-to-new-york-brand-expansion-w-marianne-cursetjee-ceo-of-alibi-cannabis.mp3" length="36275021" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 18 Sep 2025 04:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#105 - From Oregon to New York: Brand Expansion w/ Marianne Cursetjee, CEO of Alibi Cannabis" />
  <psc:chapter start="0:21" title="Episode Introduction &amp; Cannabis News" />
  <psc:chapter start="3:17" title="Meet Marianne: From Cancer to Cannabis" />
  <psc:chapter start="6:30" title="Brand Evolution &amp; Alibi&#39;s Butterfly Identity" />
  <psc:chapter start="9:51" title="Market Expansion: Strategy &amp; Partnerships" />
  <psc:chapter start="17:33" title="New York Launch: Marketing &amp; Field Team" />
  <psc:chapter start="27:17" title="Previous Expansion Lessons &amp; Challenges" />
  <psc:chapter start="35:16" title="Mature Market Lessons &amp; Future Growth" />
  <psc:chapter start="44:01" title="Leadership Philosophy &amp; Final Thoughts" />
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    <itunes:duration>3019</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, New York</itunes:keywords>
    <itunes:episode>105</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/mcursetjee/" img="https://storage.buzzsprout.com/1l4k4kgf1i6177yx0eeklfw2q1o1">Marianne Cursetjee, CEO and Co-Founder at Alibi Cannabis</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
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    <itunes:title>#104 - Unlocking Global Cannabis: Global Growth &amp; Tourism w/ Cameron Clarke, CEO of Kanha</itunes:title>
    <title>#104 - Unlocking Global Cannabis: Global Growth &amp; Tourism w/ Cameron Clarke, CEO of Kanha</title>
    <itunes:summary><![CDATA[Cameron Clarke, CEO of Sunderstorm and the Kanha brand, shares his journey of building a global cannabis wellness brand and navigating the complexities of international markets.  • Started in California in 2015, believing that success there would translate to success anywhere • Expanded nationally in 2019-2020 after becoming a top 10 brand in California • Entered Thailand in 2022, becoming one of the first Western cannabis brands in Asia • Pioneered nanotechnology in cannabis products ten yea...]]></itunes:summary>
    <description><![CDATA[<p>Cameron Clarke, CEO of Sunderstorm and the Kanha brand, shares his journey of building a global cannabis wellness brand and navigating the complexities of international markets.<br/><br/>• Started in California in 2015, believing that success there would translate to success anywhere<br/>• Expanded nationally in 2019-2020 after becoming a top 10 brand in California<br/>• Entered Thailand in 2022, becoming one of the first Western cannabis brands in Asia<br/>• Pioneered nanotechnology in cannabis products ten years ago to create fast-acting effects<br/>• Different markets show varying preferences between nano and classic gummies<br/>• Australia operates as &quot;a recreational market masquerading as a medical market&quot;<br/>• The UK cannabis patient count could reach 100,000 by year-end from current 50,000-60,000<br/>• Thailand, Canada, and South Africa are emerging as key global suppliers of cannabis flower<br/>• Cannabis tourism is growing rapidly, particularly in Thailand and the Netherlands<br/>• Partnered with Beach Samui resort in Thailand to create an integrated cannabis wellness experience<br/>• Preparing to open EU GMP manufacturing in North Macedonia to serve European markets<br/>• Focuses all business decisions on how they contribute to building the Kanha brand<br/><br/>Enter our 10-year anniversary sweepstakes for a chance to win a free trip to Thailand and stay at the Beach Samui Resort, where you can consume cannabis and have a great time. Visit kanhabliss.com to enter before the drawing in early January 2026.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Cameron Clarke, CEO of Sunderstorm and the Kanha brand, shares his journey of building a global cannabis wellness brand and navigating the complexities of international markets.<br/><br/>• Started in California in 2015, believing that success there would translate to success anywhere<br/>• Expanded nationally in 2019-2020 after becoming a top 10 brand in California<br/>• Entered Thailand in 2022, becoming one of the first Western cannabis brands in Asia<br/>• Pioneered nanotechnology in cannabis products ten years ago to create fast-acting effects<br/>• Different markets show varying preferences between nano and classic gummies<br/>• Australia operates as &quot;a recreational market masquerading as a medical market&quot;<br/>• The UK cannabis patient count could reach 100,000 by year-end from current 50,000-60,000<br/>• Thailand, Canada, and South Africa are emerging as key global suppliers of cannabis flower<br/>• Cannabis tourism is growing rapidly, particularly in Thailand and the Netherlands<br/>• Partnered with Beach Samui resort in Thailand to create an integrated cannabis wellness experience<br/>• Preparing to open EU GMP manufacturing in North Macedonia to serve European markets<br/>• Focuses all business decisions on how they contribute to building the Kanha brand<br/><br/>Enter our 10-year anniversary sweepstakes for a chance to win a free trip to Thailand and stay at the Beach Samui Resort, where you can consume cannabis and have a great time. Visit kanhabliss.com to enter before the drawing in early January 2026.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17827208-104-unlocking-global-cannabis-global-growth-tourism-w-cameron-clarke-ceo-of-kanha.mp3" length="41784018" type="audio/mpeg" />
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    <pubDate>Thu, 11 Sep 2025 07:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Kanha&#39;s 10-Year Anniversary and Sweepstakes" />
  <psc:chapter start="1:22" title="Cannabis Policy Updates in DC" />
  <psc:chapter start="5:02" title="Hemp Regulations and Market Volatility" />
  <psc:chapter start="8:24" title="International Cannabis Markets Emerging" />
  <psc:chapter start="11:49" title="Cameron&#39;s Journey into Cannabis" />
  <psc:chapter start="15:14" title="Building a Global Cannabis Brand" />
  <psc:chapter start="21:30" title="Cannabis Tourism and Wellness Resorts" />
  <psc:chapter start="32:20" title="Brand Identity and Asian Influences" />
  <psc:chapter start="49:14" title="Final Thoughts and Strategic Planning" />
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    <itunes:duration>3478</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Global</itunes:keywords>
    <itunes:episode>104</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/cameron-clarke-a626b860/" img="https://storage.buzzsprout.com/hv6nwycri66duz8s2g5y5mr5206o">Cameron Clarke, CEO of Sunderstorm / Kanha</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#103 - The Queen of New York Cannabis: Lulu Tsui on Revelry, Community, and Culture</itunes:title>
    <title>#103 - The Queen of New York Cannabis: Lulu Tsui on Revelry, Community, and Culture</title>
    <itunes:summary><![CDATA[Lulu Tsui, co-founder of On the Revel, shares her journey from Bloomberg to becoming the "Queen of New York Cannabis" and how she's building authentic community in the East Coast market. She reveals how New York's cannabis industry has developed its own unique business culture focused on directness, accountability, and community standards.  • Raised in Eugene, Oregon by cannabis-friendly "aunties and uncles" after moving from communist China in 1979 • Started in tech in 1994, worked with Bloo...]]></itunes:summary>
    <description><![CDATA[<p>Lulu Tsui, co-founder of On the Revel, shares her journey from Bloomberg to becoming the &quot;Queen of New York Cannabis&quot; and how she&apos;s building authentic community in the East Coast market. She reveals how New York&apos;s cannabis industry has developed its own unique business culture focused on directness, accountability, and community standards.<br/><br/>• Raised in Eugene, Oregon by cannabis-friendly &quot;aunties and uncles&quot; after moving from communist China in 1979<br/>• Started in tech in 1994, worked with Bloomberg and other major companies before entering cannabis<br/>• Co-founded On the Revel with Jacoby Holland to create inclusive cannabis industry events<br/>• New York cannabis market has over 450 licensed retailers with approximately 80% being social equity operators<br/>• East Coast business culture emphasizes direct communication and face-to-face relationships<br/>• Different consumption patterns in New York with higher demand for discrete products like vapes and edibles<br/>• Community boards play crucial role in local licensing and neighborhood acceptance<br/>• Maintains a &quot;clean pool&quot; philosophy by only working with respectful industry partners<br/>• Building diverse team with varied expertise including legal, scientific, and marketing backgrounds<br/>• Revelry event coming September 12th with 200+ brands and 400+ retail buyers<br/>• Planning to launch psychedelics conference in 2026<br/><br/>Join us at Revelry in New York to experience the East Coast cannabis industry firsthand and witness the incredible community that&apos;s been built.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Lulu Tsui, co-founder of On the Revel, shares her journey from Bloomberg to becoming the &quot;Queen of New York Cannabis&quot; and how she&apos;s building authentic community in the East Coast market. She reveals how New York&apos;s cannabis industry has developed its own unique business culture focused on directness, accountability, and community standards.<br/><br/>• Raised in Eugene, Oregon by cannabis-friendly &quot;aunties and uncles&quot; after moving from communist China in 1979<br/>• Started in tech in 1994, worked with Bloomberg and other major companies before entering cannabis<br/>• Co-founded On the Revel with Jacoby Holland to create inclusive cannabis industry events<br/>• New York cannabis market has over 450 licensed retailers with approximately 80% being social equity operators<br/>• East Coast business culture emphasizes direct communication and face-to-face relationships<br/>• Different consumption patterns in New York with higher demand for discrete products like vapes and edibles<br/>• Community boards play crucial role in local licensing and neighborhood acceptance<br/>• Maintains a &quot;clean pool&quot; philosophy by only working with respectful industry partners<br/>• Building diverse team with varied expertise including legal, scientific, and marketing backgrounds<br/>• Revelry event coming September 12th with 200+ brands and 400+ retail buyers<br/>• Planning to launch psychedelics conference in 2026<br/><br/>Join us at Revelry in New York to experience the East Coast cannabis industry firsthand and witness the incredible community that&apos;s been built.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17747365-103-the-queen-of-new-york-cannabis-lulu-tsui-on-revelry-community-and-culture.mp3" length="38034755" type="audio/mpeg" />
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    <pubDate>Thu, 28 Aug 2025 04:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#103 - The Queen of New York Cannabis: Lulu Tsui on Revelry, Community, and Culture" />
  <psc:chapter start="0:19" title="Welcome to High Spirits Episode 103" />
  <psc:chapter start="8:50" title="Lulu Tsui&#39;s Journey from China to Cannabis" />
  <psc:chapter start="17:49" title="On The Revel: Building Community in NYC" />
  <psc:chapter start="24:35" title="The Real Truth About New York&#39;s Cannabis Market" />
  <psc:chapter start="31:30" title="New York Business Culture and Consumer Habits" />
  <psc:chapter start="39:22" title="The &quot;F*ck Yes or F*ck No&quot; Business Philosophy" />
  <psc:chapter start="44:01" title="Revelry Event Details and Psychedelics Conference" />
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    <itunes:duration>3166</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, New York</itunes:keywords>
    <itunes:episode>103</itunes:episode>
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    <itunes:title>#102 - The Exit Interview: 20 Years of Cannabis Advocacy w/ Aaron Smith of NCIA</itunes:title>
    <title>#102 - The Exit Interview: 20 Years of Cannabis Advocacy w/ Aaron Smith of NCIA</title>
    <itunes:summary><![CDATA[Former NCIA CEO Aaron Smith shares his insights after 20 years leading cannabis policy reform, reflecting on the evolution from medical advocacy to today's complex marketplace and the challenges of federal reform.  • The cannabis industry has seen remarkable progress over two decades, with support for reform growing from just two members of Congress to majorities in both chambers • Current regulatory structures represent a compromise, not the alcohol-style regulation originally envisioned by ...]]></itunes:summary>
    <description><![CDATA[<p>Former NCIA CEO Aaron Smith shares his insights after 20 years leading cannabis policy reform, reflecting on the evolution from medical advocacy to today&apos;s complex marketplace and the challenges of federal reform.<br/><br/>• The cannabis industry has seen remarkable progress over two decades, with support for reform growing from just two members of Congress to majorities in both chambers<br/>• Current regulatory structures represent a compromise, not the alcohol-style regulation originally envisioned by advocates<br/>• Complacency poses the biggest threat to cannabis reform, with a $40+ billion industry spending only about $4 million annually on federal lobbying<br/>• Multiple competing trade associations dilute advocacy impact, though coordination is improving<br/>• Banning hemp-derived cannabinoids doesn&apos;t advance marijuana legalization and may actually hinder progress<br/>• Congressional dysfunction stems from primary election systems that reward partisan extremes over compromise<br/>• The beverage segment represents one of the most promising opportunities for cannabis normalization<br/>• Even struggling businesses should find ways to contribute to advocacy efforts<br/><br/>&quot;Don&apos;t give up hope. If you&apos;re in this industry, I know it&apos;s super challenging, it&apos;s super frustrating, depressing at times. Take a breath, step back, see the progress we&apos;ve made and realize the inputs that went into that progress. We have the resources to do a lot - find a way to invest in advocacy in a way that makes sense for you.&quot;<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Former NCIA CEO Aaron Smith shares his insights after 20 years leading cannabis policy reform, reflecting on the evolution from medical advocacy to today&apos;s complex marketplace and the challenges of federal reform.<br/><br/>• The cannabis industry has seen remarkable progress over two decades, with support for reform growing from just two members of Congress to majorities in both chambers<br/>• Current regulatory structures represent a compromise, not the alcohol-style regulation originally envisioned by advocates<br/>• Complacency poses the biggest threat to cannabis reform, with a $40+ billion industry spending only about $4 million annually on federal lobbying<br/>• Multiple competing trade associations dilute advocacy impact, though coordination is improving<br/>• Banning hemp-derived cannabinoids doesn&apos;t advance marijuana legalization and may actually hinder progress<br/>• Congressional dysfunction stems from primary election systems that reward partisan extremes over compromise<br/>• The beverage segment represents one of the most promising opportunities for cannabis normalization<br/>• Even struggling businesses should find ways to contribute to advocacy efforts<br/><br/>&quot;Don&apos;t give up hope. If you&apos;re in this industry, I know it&apos;s super challenging, it&apos;s super frustrating, depressing at times. Take a breath, step back, see the progress we&apos;ve made and realize the inputs that went into that progress. We have the resources to do a lot - find a way to invest in advocacy in a way that makes sense for you.&quot;<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17715407-102-the-exit-interview-20-years-of-cannabis-advocacy-w-aaron-smith-of-ncia.mp3" length="38855401" type="audio/mpeg" />
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    <pubDate>Fri, 22 Aug 2025 04:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Industry Must Expand Market Access" />
  <psc:chapter start="8:49" title="New York Dispensary Distance Controversy" />
  <psc:chapter start="13:33" title="Aaron Smith&#39;s Cannabis Advocacy Journey" />
  <psc:chapter start="23:29" title="Evolution of Cannabis Advocacy Coalitions" />
  <psc:chapter start="34:38" title="Multiple Trade Associations: Help or Hindrance?" />
  <psc:chapter start="43:24" title="Finding Common Ground on Hemp Policy" />
  <psc:chapter start="51:06" title="Congressional Dysfunction and Reform" />
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    <itunes:duration>3235</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
    <itunes:episode>102</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/f-aaron-smith/" img="https://storage.buzzsprout.com/vv2vwvqjb5vr87eo9xphukhwc033">Aaron Smith, Co-Founder of National Cannabis Industry Association (NCIA)</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#101 - From Music to Marijuana: Building Iconic Brands in Cannabis w/ Rama Mayo of Hall of Flowers</itunes:title>
    <title>#101 - From Music to Marijuana: Building Iconic Brands in Cannabis w/ Rama Mayo of Hall of Flowers</title>
    <itunes:summary><![CDATA[Rama Mayo, co-founder of Hall of Flowers, shares how he transformed his experience in music, art, and fashion into creating one of cannabis's most respected trade shows focused on high-quality brand and buyer connections.  • Building successful cannabis brands requires clear mission, vision, and values as foundation • The tension between "money people" and "cannabis operators" creates challenges that require mutual respect to overcome • Cannabis companies need both business expertise and plan...]]></itunes:summary>
    <description><![CDATA[<p>Rama Mayo, co-founder of Hall of Flowers, shares how he transformed his experience in music, art, and fashion into creating one of cannabis&apos;s most respected trade shows focused on high-quality brand and buyer connections.<br/><br/>• Building successful cannabis brands requires clear mission, vision, and values as foundation<br/>• The tension between &quot;money people&quot; and &quot;cannabis operators&quot; creates challenges that require mutual respect to overcome<br/>• Cannabis companies need both business expertise and plant knowledge to succeed long-term<br/>• Mentorship from industry leaders like Shep Gordon provided the confidence to become a cannabis thought leader<br/>• Hall of Flowers expanded from California to Toronto and now to New York, adapting to each market&apos;s unique challenges<br/>• Cannabis events need careful curation to maintain value—Hall of Flowers deliberately limits exhibitors to ensure quality<br/>• Daily operations in cannabis are like &quot;The Walking Dead&quot;—new unexpected challenges arise constantly<br/>• The East Coast cannabis market resembles California&apos;s market from 6-7 years ago<br/>• For cannabis events to create real value, they must focus on facilitating meaningful business connections<br/>• Perseverance is the essential quality for anyone looking to succeed in the cannabis industry<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Rama Mayo, co-founder of Hall of Flowers, shares how he transformed his experience in music, art, and fashion into creating one of cannabis&apos;s most respected trade shows focused on high-quality brand and buyer connections.<br/><br/>• Building successful cannabis brands requires clear mission, vision, and values as foundation<br/>• The tension between &quot;money people&quot; and &quot;cannabis operators&quot; creates challenges that require mutual respect to overcome<br/>• Cannabis companies need both business expertise and plant knowledge to succeed long-term<br/>• Mentorship from industry leaders like Shep Gordon provided the confidence to become a cannabis thought leader<br/>• Hall of Flowers expanded from California to Toronto and now to New York, adapting to each market&apos;s unique challenges<br/>• Cannabis events need careful curation to maintain value—Hall of Flowers deliberately limits exhibitors to ensure quality<br/>• Daily operations in cannabis are like &quot;The Walking Dead&quot;—new unexpected challenges arise constantly<br/>• The East Coast cannabis market resembles California&apos;s market from 6-7 years ago<br/>• For cannabis events to create real value, they must focus on facilitating meaningful business connections<br/>• Perseverance is the essential quality for anyone looking to succeed in the cannabis industry<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17663756-101-from-music-to-marijuana-building-iconic-brands-in-cannabis-w-rama-mayo-of-hall-of-flowers.mp3" length="36608809" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Wed, 13 Aug 2025 04:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Cannabis Leadership Philosophy" />
  <psc:chapter start="4:32" title="Trump&#39;s Reclassification &amp; Market Impact" />
  <psc:chapter start="7:24" title="Rama Mayo&#39;s Background &amp; Industry Journey" />
  <psc:chapter start="12:52" title="Creating Hall of Flowers" />
  <psc:chapter start="18:22" title="Cannabis Branding Challenges" />
  <psc:chapter start="26:15" title="Money People vs. Cannabis People" />
  <psc:chapter start="34:05" title="Mentorship in the Cannabis Industry" />
  <psc:chapter start="43:25" title="Expanding to New York" />
  <psc:chapter start="48:55" title="Trade Show Curation Philosophy" />
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    <itunes:duration>3047</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>101</itunes:episode>
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    <itunes:title>#100 - You Asked, We Answered: High Spirits at 100 w/ Ben &amp; AnnaRae</itunes:title>
    <title>#100 - You Asked, We Answered: High Spirits at 100 w/ Ben &amp; AnnaRae</title>
    <itunes:summary><![CDATA[A hundred episodes in, and the journey has only just begun. This milestone celebration of High Spirits offers a candid look into what we've learned about cannabis entrepreneurship, regulation, and the future of this evolving industry.  When we first started recording our conversations with friends in the cannabis space, we couldn't have predicted the wealth of knowledge that would emerge. Now, as industry veterans share that our show has brought them hope during challenging times, we're remin...]]></itunes:summary>
    <description><![CDATA[<p>A hundred episodes in, and the journey has only just begun. This milestone celebration of High Spirits offers a candid look into what we&apos;ve learned about cannabis entrepreneurship, regulation, and the future of this evolving industry.<br/><br/>When we first started recording our conversations with friends in the cannabis space, we couldn&apos;t have predicted the wealth of knowledge that would emerge. Now, as industry veterans share that our show has brought them hope during challenging times, we&apos;re reminded of why we press record each week – to create a community where cannabis entrepreneurs don&apos;t have to feel alone.<br/><br/>Our Ask Me Anything format yielded thoughtful questions that cut to the heart of today&apos;s cannabis landscape. What would we wish for if a genie could fix cannabis regulations? For AnnaRae, it&apos;s full federal descheduling paired with a tiered retail model that honors dispensary pioneers while expanding access through conventional channels. Ben took a more incremental approach, advocating for cannabinoids to be recognized as their own unique category in federal regulations rather than trying to fit them into existing frameworks.<br/><br/>When discussing which states offer the best cannabis business opportunities, we acknowledged a difficult truth – none are truly set up for long-term profitability by traditional standards. Yet some markets like Maryland, New Mexico, and Illinois present better conditions with their constrained license models and tax reform momentum. We caution against markets with unrealistic valuation hype and suggest looking for indicators like wholesale pricing stability and retail density before expansion.<br/><br/>The conversation turned emotional when addressing the struggles of legacy farmers in California. These pioneers who built the industry now find themselves crushed by over-taxation and over-regulation. Our proposed solutions include tax reform, ending local control barriers, and potentially implementing programmatic canopy caps tied to market demand – controversial perhaps, but potentially necessary to protect the value of the plant.<br/><br/>Looking forward to the next decade, we debated whether traditional retail channels would eventually overtake dispensaries. Will normalization mean beverages and edibles in grocery stores while dispensaries remain for high-potency products? The answers might surprise you.<br/><br/>What questions do you have about the cannabis industry? Let us know what topics you&apos;d like us to explore in our next hundred episodes as we continue helping you stay curious, informed, and keeping your spirits high.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>A hundred episodes in, and the journey has only just begun. This milestone celebration of High Spirits offers a candid look into what we&apos;ve learned about cannabis entrepreneurship, regulation, and the future of this evolving industry.<br/><br/>When we first started recording our conversations with friends in the cannabis space, we couldn&apos;t have predicted the wealth of knowledge that would emerge. Now, as industry veterans share that our show has brought them hope during challenging times, we&apos;re reminded of why we press record each week – to create a community where cannabis entrepreneurs don&apos;t have to feel alone.<br/><br/>Our Ask Me Anything format yielded thoughtful questions that cut to the heart of today&apos;s cannabis landscape. What would we wish for if a genie could fix cannabis regulations? For AnnaRae, it&apos;s full federal descheduling paired with a tiered retail model that honors dispensary pioneers while expanding access through conventional channels. Ben took a more incremental approach, advocating for cannabinoids to be recognized as their own unique category in federal regulations rather than trying to fit them into existing frameworks.<br/><br/>When discussing which states offer the best cannabis business opportunities, we acknowledged a difficult truth – none are truly set up for long-term profitability by traditional standards. Yet some markets like Maryland, New Mexico, and Illinois present better conditions with their constrained license models and tax reform momentum. We caution against markets with unrealistic valuation hype and suggest looking for indicators like wholesale pricing stability and retail density before expansion.<br/><br/>The conversation turned emotional when addressing the struggles of legacy farmers in California. These pioneers who built the industry now find themselves crushed by over-taxation and over-regulation. Our proposed solutions include tax reform, ending local control barriers, and potentially implementing programmatic canopy caps tied to market demand – controversial perhaps, but potentially necessary to protect the value of the plant.<br/><br/>Looking forward to the next decade, we debated whether traditional retail channels would eventually overtake dispensaries. Will normalization mean beverages and edibles in grocery stores while dispensaries remain for high-potency products? The answers might surprise you.<br/><br/>What questions do you have about the cannabis industry? Let us know what topics you&apos;d like us to explore in our next hundred episodes as we continue helping you stay curious, informed, and keeping your spirits high.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Fri, 08 Aug 2025 04:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#100 - You Asked, We Answered: High Spirits at 100 w/ Ben &amp; AnnaRae" />
  <psc:chapter start="0:18" title="100 Episodes Milestone Celebration" />
  <psc:chapter start="3:52" title="Most Gratifying Podcast Experiences" />
  <psc:chapter start="7:30" title="Cannabis Regulation Reform Wishes" />
  <psc:chapter start="14:36" title="Future of Retail Channels" />
  <psc:chapter start="28:11" title="Best States for Cannabis Profitability" />
  <psc:chapter start="47:54" title="Final Thoughts and Gratitude" />
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    <itunes:duration>3034</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>100</itunes:episode>
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    <itunes:title>#099 - How Ayrloom Is Dominating NY’s Cannabis Market with a 100+ Year Legacy w/ Mack Hueber, President of Ayrloom</itunes:title>
    <title>#099 - How Ayrloom Is Dominating NY’s Cannabis Market with a 100+ Year Legacy w/ Mack Hueber, President of Ayrloom</title>
    <itunes:summary><![CDATA[Mack Hueber from Ayrloom shares the remarkable story of how a 114-year-old apple orchard transformed into New York's leading cannabis brand while navigating the complex regulatory landscape of hemp and THC beverages.  • Ayrloom emerged from Beak &amp; Skiff, a century-old family-run apple orchard that expanded into cider, spirits, coffee, and eventually hemp and cannabis • Mack explains how the company leverages its beverage production expertise to create innovative cannabis products like the...]]></itunes:summary>
    <description><![CDATA[<p>Mack Hueber from Ayrloom shares the remarkable story of how a 114-year-old apple orchard transformed into New York&apos;s leading cannabis brand while navigating the complex regulatory landscape of hemp and THC beverages.<br/><br/>• Ayrloom emerged from Beak &amp; Skiff, a century-old family-run apple orchard that expanded into cider, spirits, coffee, and eventually hemp and cannabis<br/>• Mack explains how the company leverages its beverage production expertise to create innovative cannabis products like their signature Honeycrisp THC drink<br/>• New York&apos;s cannabis regulations recently changed, potentially impacting over 100 dispensaries due to school/church proximity rules<br/>• The three-tier distribution model in alcohol provides insights for how the cannabis beverage market might effectively develop<br/>• Cannabis beverages are gaining mainstream acceptance with Mack noting they&apos;ve gone from receiving hate mail to thank you notes<br/>• Mack&apos;s leadership approach involves bringing in experts from outside cannabis who bring specialized knowledge while learning about the plant<br/>• The future of cannabis beverages includes innovations like de-alcoholized hard cider infused with THC and CBC<br/>• Mack remains optimistic about cannabis beverages, stating &quot;the category is here to stay&quot; and &quot;we&apos;re still in the first inning&quot;<br/><br/>Submit your questions for our 100th episode by going to highspiritspod.com/ask - your submission might end up on the podcast!<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Mack Hueber from Ayrloom shares the remarkable story of how a 114-year-old apple orchard transformed into New York&apos;s leading cannabis brand while navigating the complex regulatory landscape of hemp and THC beverages.<br/><br/>• Ayrloom emerged from Beak &amp; Skiff, a century-old family-run apple orchard that expanded into cider, spirits, coffee, and eventually hemp and cannabis<br/>• Mack explains how the company leverages its beverage production expertise to create innovative cannabis products like their signature Honeycrisp THC drink<br/>• New York&apos;s cannabis regulations recently changed, potentially impacting over 100 dispensaries due to school/church proximity rules<br/>• The three-tier distribution model in alcohol provides insights for how the cannabis beverage market might effectively develop<br/>• Cannabis beverages are gaining mainstream acceptance with Mack noting they&apos;ve gone from receiving hate mail to thank you notes<br/>• Mack&apos;s leadership approach involves bringing in experts from outside cannabis who bring specialized knowledge while learning about the plant<br/>• The future of cannabis beverages includes innovations like de-alcoholized hard cider infused with THC and CBC<br/>• Mack remains optimistic about cannabis beverages, stating &quot;the category is here to stay&quot; and &quot;we&apos;re still in the first inning&quot;<br/><br/>Submit your questions for our 100th episode by going to highspiritspod.com/ask - your submission might end up on the podcast!<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>Ben Larson and Mack Hueber</itunes:author>
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    <pubDate>Thu, 31 Jul 2025 04:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Introduction and Episode Preview" />
  <psc:chapter start="1:14" title="Mack Hueber Joins as Guest Host" />
  <psc:chapter start="2:12" title="Ayrloom&#39;s 114-Year History" />
  <psc:chapter start="7:33" title="THC Beverages and Market Evolution" />
  <psc:chapter start="12:50" title="New York Cannabis Regulations" />
  <psc:chapter start="18:50" title="Leadership in Cannabis" />
  <psc:chapter start="24:10" title="The Future of Cannabis Beverages" />
  <psc:chapter start="42:31" title="Final Thoughts and Episode Closing" />
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    <itunes:duration>2560</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>99</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/mack-hueber-51434012/" img="https://storage.buzzsprout.com/mqricr3hp36k4h0pjjs4glmkm8sd">Mack Hueber, President of Ayrloom</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
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    <itunes:title>#098 - From TikTok Experiment to Multi-Million Dollar Hemp Marketplace w/ Kimmie Gamez of Soberish</itunes:title>
    <title>#098 - From TikTok Experiment to Multi-Million Dollar Hemp Marketplace w/ Kimmie Gamez of Soberish</title>
    <itunes:summary><![CDATA[Kim Gomez shares how her TikTok experiment with her mother turned into Soberish, a multi-million dollar online marketplace for hemp-based and non-alcoholic social alternatives without spending on advertising. Her accidental business journey provides insights into serving cannabis-curious consumers who are intimidated by dispensaries but eager to try low-dose products.  • Building a marketplace to curate quality hemp products after discovering that half the products brands sent were "garbage" ...]]></itunes:summary>
    <description><![CDATA[<p>Kim Gomez shares how her TikTok experiment with her mother turned into Soberish, a multi-million dollar online marketplace for hemp-based and non-alcoholic social alternatives without spending on advertising. Her accidental business journey provides insights into serving cannabis-curious consumers who are intimidated by dispensaries but eager to try low-dose products.<br/><br/>• Building a marketplace to curate quality hemp products after discovering that half the products brands sent were &quot;garbage&quot;<br/>• Creating an education-first approach for customers completely new to cannabis who are nervous about getting too high<br/>• Developing the Soberish Sampler Box where 67% of customers return to purchase full-size products<br/>• Growing from $1 million in first-year revenue without ads to a projected $7 million this year with paid acquisition<br/>• Navigating the complex regulatory landscape across states while maintaining seamless customer experiences<br/>• Implementing an API-based dropship model that connects directly with brand inventories for real-time updates<br/>• Targeting the untapped demographic of professional women in their 40s looking for alcohol alternatives<br/>• Advocating for appropriate dosing (2-4mg) that new consumers actually enjoy versus the 10mg+ products dominating retail<br/><br/>Find Kimmy Gomez on social media platforms like Instagram, TikTok, or Facebook at Kimmy Gomez, or connect with her on LinkedIn where she shares industry insights and business tips.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Kim Gomez shares how her TikTok experiment with her mother turned into Soberish, a multi-million dollar online marketplace for hemp-based and non-alcoholic social alternatives without spending on advertising. Her accidental business journey provides insights into serving cannabis-curious consumers who are intimidated by dispensaries but eager to try low-dose products.<br/><br/>• Building a marketplace to curate quality hemp products after discovering that half the products brands sent were &quot;garbage&quot;<br/>• Creating an education-first approach for customers completely new to cannabis who are nervous about getting too high<br/>• Developing the Soberish Sampler Box where 67% of customers return to purchase full-size products<br/>• Growing from $1 million in first-year revenue without ads to a projected $7 million this year with paid acquisition<br/>• Navigating the complex regulatory landscape across states while maintaining seamless customer experiences<br/>• Implementing an API-based dropship model that connects directly with brand inventories for real-time updates<br/>• Targeting the untapped demographic of professional women in their 40s looking for alcohol alternatives<br/>• Advocating for appropriate dosing (2-4mg) that new consumers actually enjoy versus the 10mg+ products dominating retail<br/><br/>Find Kimmy Gomez on social media platforms like Instagram, TikTok, or Facebook at Kimmy Gomez, or connect with her on LinkedIn where she shares industry insights and business tips.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17556060-098-from-tiktok-experiment-to-multi-million-dollar-hemp-marketplace-w-kimmie-gamez-of-soberish.mp3" length="40067071" type="audio/mpeg" />
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    <pubDate>Thu, 24 Jul 2025 04:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Introduction and Cannabis Experiences" />
  <psc:chapter start="5:17" title="Soberish Origin Story" />
  <psc:chapter start="16:16" title="Building a Hemp Marketplace Business" />
  <psc:chapter start="24:08" title="Marketing and Growth Without Ads" />
  <psc:chapter start="33:33" title="Cannabis Policy and Consumer Advocacy" />
  <psc:chapter start="47:50" title="Marketplace Strategy and Final Thoughts" />
  <psc:chapter start="54:30" title="Closing and Call to Action" />
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    <itunes:duration>3336</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>98</itunes:episode>
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    <itunes:explicit>true</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/kim-gamez-34914bbb/" img="https://storage.buzzsprout.com/46stfwdpotruritrl5635ep6y74h">Kimmie Gamez, Founder of Sober(ish)</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
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    <itunes:title>#097 - High Stakes: The Numbers Behind New York &amp; New Jersey w/ Rick Bashkoff, CEO of Lit Alerts</itunes:title>
    <title>#097 - High Stakes: The Numbers Behind New York &amp; New Jersey w/ Rick Bashkoff, CEO of Lit Alerts</title>
    <itunes:summary><![CDATA[We dive deep into East Coast cannabis markets with Rick Bashkoff, CEO of Lit Alerts, examining how data is reshaping operations in New York, New Jersey, and beyond as these emerging marketplaces evolve.  • Data accuracy in cannabis typically ranges from 70-90% with most platforms using similar methodology to predict market trends • New York's cannabis retail scene faces challenges with rampant illicit stores that mimic legal dispensaries and confuse customers • Top-performing stores in Maryla...]]></itunes:summary>
    <description><![CDATA[<p>We dive deep into East Coast cannabis markets with Rick Bashkoff, CEO of Lit Alerts, examining how data is reshaping operations in New York, New Jersey, and beyond as these emerging marketplaces evolve.<br/><br/>• Data accuracy in cannabis typically ranges from 70-90% with most platforms using similar methodology to predict market trends<br/>• New York&apos;s cannabis retail scene faces challenges with rampant illicit stores that mimic legal dispensaries and confuse customers<br/>• Top-performing stores in Maryland and New Jersey generate over $1 million monthly, while New York averages $600,000-$700,000 in its top quartile<br/>• Store density significantly impacts performance, with Long Island&apos;s limited competition allowing dispensaries to reach multi-million dollar monthly revenues<br/>• New York-born brands dominate their local market while New Jersey shows more receptiveness to established national brands<br/>• Regional preferences exist across form factors, with urban areas favoring vapes and edibles while rural regions prefer traditional flower<br/>• Product movement tracking through alerts and notifications helps brands identify when retailers are running low on inventory<br/>• Challenges with indoor growing capacity in New York creates quality limitations compared to West Coast markets<br/>• Successful brands from other states like Miss Grass, Fernway, and Clay Nine have rapidly gained market share when entering New Jersey<br/>• Focus on operational fundamentals and customer needs rather than industry noise is essential for sustainable success<br/><br/>Visit litalerts.com for a 30-day free trial to explore their data tools, or connect with Rick on LinkedIn for more insights on cannabis market dynamics.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>We dive deep into East Coast cannabis markets with Rick Bashkoff, CEO of Lit Alerts, examining how data is reshaping operations in New York, New Jersey, and beyond as these emerging marketplaces evolve.<br/><br/>• Data accuracy in cannabis typically ranges from 70-90% with most platforms using similar methodology to predict market trends<br/>• New York&apos;s cannabis retail scene faces challenges with rampant illicit stores that mimic legal dispensaries and confuse customers<br/>• Top-performing stores in Maryland and New Jersey generate over $1 million monthly, while New York averages $600,000-$700,000 in its top quartile<br/>• Store density significantly impacts performance, with Long Island&apos;s limited competition allowing dispensaries to reach multi-million dollar monthly revenues<br/>• New York-born brands dominate their local market while New Jersey shows more receptiveness to established national brands<br/>• Regional preferences exist across form factors, with urban areas favoring vapes and edibles while rural regions prefer traditional flower<br/>• Product movement tracking through alerts and notifications helps brands identify when retailers are running low on inventory<br/>• Challenges with indoor growing capacity in New York creates quality limitations compared to West Coast markets<br/>• Successful brands from other states like Miss Grass, Fernway, and Clay Nine have rapidly gained market share when entering New Jersey<br/>• Focus on operational fundamentals and customer needs rather than industry noise is essential for sustainable success<br/><br/>Visit litalerts.com for a 30-day free trial to explore their data tools, or connect with Rick on LinkedIn for more insights on cannabis market dynamics.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17519715-097-high-stakes-the-numbers-behind-new-york-new-jersey-w-rick-bashkoff-ceo-of-lit-alerts.mp3" length="41063564" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-17519715</guid>
    <pubDate>Thu, 17 Jul 2025 04:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Cannabis Industry News Updates" />
  <psc:chapter start="11:05" title="Introduction to Rick Bashkoff and Lit Alerts" />
  <psc:chapter start="18:28" title="The Evolution of Cannabis Data" />
  <psc:chapter start="27:13" title="New York and New Jersey Market Analysis" />
  <psc:chapter start="36:30" title="Brand Performance in East Coast Markets" />
  <psc:chapter start="52:55" title="Final Advice for Cannabis Operators" />
</psc:chapters>
    <itunes:duration>3419</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
    <itunes:episode>97</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>true</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/rickbashkoff/" img="https://storage.buzzsprout.com/jqjki3c2h4hzezmg04gagk8x47yk">Rick Bashkoff, CEO at Lit Alerts</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#096 - Fixing California Cannabis: Taxes, Reform &amp; What Comes Next w/ Amy O&#39;Gorman Jenkins</itunes:title>
    <title>#096 - Fixing California Cannabis: Taxes, Reform &amp; What Comes Next w/ Amy O&#39;Gorman Jenkins</title>
    <itunes:summary><![CDATA[Amy O'Gorman Jenkins, one of California's most influential cannabis lobbyists and director of the California Cannabis Operators Association (CaCOA), breaks down the critical fight to reform cannabis taxes and save the state's struggling legal market. The industry faces a dire situation with legal cannabis sales dropping 30% since 2021 and a recent automatic tax increase from 15% to 19% that represents a 25% hike for consumers.  • Legal cannabis sales in California have dropped 30% since Q2 of...]]></itunes:summary>
    <description><![CDATA[<p>Amy O&apos;Gorman Jenkins, one of California&apos;s most influential cannabis lobbyists and director of the California Cannabis Operators Association (CaCOA), breaks down the critical fight to reform cannabis taxes and save the state&apos;s struggling legal market. The industry faces a dire situation with legal cannabis sales dropping 30% since 2021 and a recent automatic tax increase from 15% to 19% that represents a 25% hike for consumers.<br/><br/>• Legal cannabis sales in California have dropped 30% since Q2 of 2021<br/>• The cannabis excise tax just increased from 15% to 19% on July 1st, creating a combined tax burden of approximately 38%<br/>• AB 564 would revert the tax back to 15% for five years but faces opposition in the Senate after passing the Assembly 76-0<br/>• Budget negotiations to freeze the tax increase failed despite Governor Newsom&apos;s public support<br/>• Tax revenue beneficiaries oppose reform, incorrectly arguing higher taxes will generate more revenue<br/>• California&apos;s legislature includes 120 members (80 Assembly, 40 Senate) with 70% of Assembly members having less than four years&apos; experience<br/>• Industry associations are fragmented and under-resourced, limiting political influence<br/>• AB 8 aims to regulate intoxicating hemp products under the cannabis framework<br/>• Future cannabis reform may require a constitutional amendment returning to voters<br/><br/>Call your state senator today to express support for AB 564 and join industry associations to strengthen advocacy efforts in Sacramento.</p><p><b>https://www.cacoa.org/</b><br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Amy O&apos;Gorman Jenkins, one of California&apos;s most influential cannabis lobbyists and director of the California Cannabis Operators Association (CaCOA), breaks down the critical fight to reform cannabis taxes and save the state&apos;s struggling legal market. The industry faces a dire situation with legal cannabis sales dropping 30% since 2021 and a recent automatic tax increase from 15% to 19% that represents a 25% hike for consumers.<br/><br/>• Legal cannabis sales in California have dropped 30% since Q2 of 2021<br/>• The cannabis excise tax just increased from 15% to 19% on July 1st, creating a combined tax burden of approximately 38%<br/>• AB 564 would revert the tax back to 15% for five years but faces opposition in the Senate after passing the Assembly 76-0<br/>• Budget negotiations to freeze the tax increase failed despite Governor Newsom&apos;s public support<br/>• Tax revenue beneficiaries oppose reform, incorrectly arguing higher taxes will generate more revenue<br/>• California&apos;s legislature includes 120 members (80 Assembly, 40 Senate) with 70% of Assembly members having less than four years&apos; experience<br/>• Industry associations are fragmented and under-resourced, limiting political influence<br/>• AB 8 aims to regulate intoxicating hemp products under the cannabis framework<br/>• Future cannabis reform may require a constitutional amendment returning to voters<br/><br/>Call your state senator today to express support for AB 564 and join industry associations to strengthen advocacy efforts in Sacramento.</p><p><b>https://www.cacoa.org/</b><br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17482524-096-fixing-california-cannabis-taxes-reform-what-comes-next-w-amy-o-gorman-jenkins.mp3" length="37660565" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 10 Jul 2025 05:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Cannabis Tax Economics Debate" />
  <psc:chapter start="0:20" title="Episode Introduction" />
  <psc:chapter start="2:13" title="Legislative Process in Sacramento" />
  <psc:chapter start="8:39" title="Cannabis Industry Decline &amp; Tax Crisis" />
  <psc:chapter start="17:47" title="Budget Negotiations Breakdown" />
  <psc:chapter start="32:38" title="Opposition to Tax Reform" />
  <psc:chapter start="41:05" title="Hemp vs Cannabis Regulation" />
  <psc:chapter start="50:47" title="Call to Action &amp; Episode Closing" />
</psc:chapters>
    <itunes:duration>3135</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
    <itunes:episode>96</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/amyogorman/" img="https://storage.buzzsprout.com/re8bijve0ljjpjaej6g6qqc4l4b8">Amy O&#39;Gorman Jenkins, Executive Director of California Cannabis Operators Association</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#095 - Smelly Frog Soup &amp; Big Ugly Bills: TX, NC, CA and DC Get Topsy Turvy with Hemp &amp; Cannabis w/ Ben &amp; AnnaRae</itunes:title>
    <title>#095 - Smelly Frog Soup &amp; Big Ugly Bills: TX, NC, CA and DC Get Topsy Turvy with Hemp &amp; Cannabis w/ Ben &amp; AnnaRae</title>
    <itunes:summary><![CDATA[The cannabis industry faces an existential crisis as political developments threaten businesses across multiple fronts despite growing public acceptance. State and federal politics are creating contradictory and often hostile environments for cannabis operators while simultaneously claiming to support legalization.  • Texas Governor Abbott vetoed SB3, preserving the hemp industry with a special session starting soon to determine the regulatory framework • North Carolina scaled back hemp restr...]]></itunes:summary>
    <description><![CDATA[<p>The cannabis industry faces an existential crisis as political developments threaten businesses across multiple fronts despite growing public acceptance. State and federal politics are creating contradictory and often hostile environments for cannabis operators while simultaneously claiming to support legalization.<br/><br/>• Texas Governor Abbott vetoed SB3, preserving the hemp industry with a special session starting soon to determine the regulatory framework<br/>• North Carolina scaled back hemp restrictions to focus on age limits and synthetic cannabinoid prohibitions<br/>• Federal appropriations bills contain language that could redefine hemp and effectively ban all intoxicating products<br/>• Senate bill provisions could strip protections preventing federal enforcement against state-legal cannabis programs<br/>• California implemented a 25% excise tax increase on cannabis while Governor Newsom made performative promises to stop it<br/>• California&apos;s cannabis tax collections are down 11% year-over-year as the industry contracts under regulatory pressure<br/>• Stanley Brothers (Charlotte&apos;s Web founders) are pursuing FDA approval for THC medicines, potentially creating billion-dollar pharmaceutical applications<br/>• Epidiolex, a CBD-based FDA-approved medicine, generated $972 million in sales last year <br/>• Potential cannabis rescheduling to Schedule III could open doors for medical applications while providing tax relief<br/>• Connected Cannabis filed a lawsuit challenging California&apos;s punitive testing requirements for aspergillus<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The cannabis industry faces an existential crisis as political developments threaten businesses across multiple fronts despite growing public acceptance. State and federal politics are creating contradictory and often hostile environments for cannabis operators while simultaneously claiming to support legalization.<br/><br/>• Texas Governor Abbott vetoed SB3, preserving the hemp industry with a special session starting soon to determine the regulatory framework<br/>• North Carolina scaled back hemp restrictions to focus on age limits and synthetic cannabinoid prohibitions<br/>• Federal appropriations bills contain language that could redefine hemp and effectively ban all intoxicating products<br/>• Senate bill provisions could strip protections preventing federal enforcement against state-legal cannabis programs<br/>• California implemented a 25% excise tax increase on cannabis while Governor Newsom made performative promises to stop it<br/>• California&apos;s cannabis tax collections are down 11% year-over-year as the industry contracts under regulatory pressure<br/>• Stanley Brothers (Charlotte&apos;s Web founders) are pursuing FDA approval for THC medicines, potentially creating billion-dollar pharmaceutical applications<br/>• Epidiolex, a CBD-based FDA-approved medicine, generated $972 million in sales last year <br/>• Potential cannabis rescheduling to Schedule III could open doors for medical applications while providing tax relief<br/>• Connected Cannabis filed a lawsuit challenging California&apos;s punitive testing requirements for aspergillus<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17436464-095-smelly-frog-soup-big-ugly-bills-tx-nc-ca-and-dc-get-topsy-turvy-with-hemp-cannabis-w-ben-annarae.mp3" length="34153951" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Wed, 02 Jul 2025 06:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Opening Frustrations and Reunion" />
  <psc:chapter start="2:42" title="Catching Up After Vacation" />
  <psc:chapter start="8:50" title="Cannabis Business News Roundup" />
  <psc:chapter start="16:14" title="Texas Hemp Victory and North Carolina Updates" />
  <psc:chapter start="24:10" title="Federal Threats to Cannabis and Hemp" />
  <psc:chapter start="32:06" title="California&#39;s Cannabis Tax Disaster" />
  <psc:chapter start="42:10" title="Stanley Brothers&#39; FDA Breakthrough" />
  <psc:chapter start="47:15" title="Final Thoughts on Failure and Resilience" />
</psc:chapters>
    <itunes:duration>2842</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
    <itunes:episode>95</itunes:episode>
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  <item>
    <itunes:title>#094 - The Leadership Journey: From Prop 215 to Pioneering CEO with AnnaRae Grabstein and Sabrina Noah</itunes:title>
    <title>#094 - The Leadership Journey: From Prop 215 to Pioneering CEO with AnnaRae Grabstein and Sabrina Noah</title>
    <itunes:summary><![CDATA[In this special episode of High Spirits, we share with you AnnaRae's guest appearance on Practical Politics with friend and Lobbyist Lady Sabrina Noah. From brewing espresso during California's groundbreaking Prop 215 campaign to revolutionizing cannabis quality standards, AnnaRae Grabstein's journey through the cannabis industry offers a masterclass in purpose-driven leadership. Her story begins in the Castro district of San Francisco, where as a teenager she witnessed the birth of medical c...]]></itunes:summary>
    <description><![CDATA[<p>In this special episode of High Spirits, we share with you AnnaRae&apos;s guest appearance on <a href='https://podcasts.apple.com/us/podcast/practical-politics/id1818937483'>Practical Politics</a> with friend and Lobbyist Lady <a href='https://www.linkedin.com/in/sabrinanoah/'>Sabrina Noah</a>.</p><p>From brewing espresso during California&apos;s groundbreaking Prop 215 campaign to revolutionizing cannabis quality standards, AnnaRae Grabstein&apos;s journey through the cannabis industry offers a masterclass in purpose-driven leadership. Her story begins in the Castro district of San Francisco, where as a teenager she witnessed the birth of medical cannabis advocacy from the AIDS crisis—planting seeds that would later blossom into pioneering entrepreneurship.<br/><br/>Combining her natural business acumen with formal education, she co-founded Steep Hill Lab—the world&apos;s first cannabis testing laboratory—while simultaneously pursuing her MBA. This groundbreaking venture not only introduced scientific methodology to cannabis evaluation but created an entirely new sector within the industry.<br/><br/>The conversation reveals profound insights about the delicate balance between ambitious vision and practical execution that defines successful cannabis leadership. AnnaRae candidly shares how early leadership challenges taught her the importance of mentorship and honest feedback—experiences that now inform her work as a strategic advisor through her firm Wolf Meyer. Her three-pillared approach helps cannabis companies define their purpose, establish clear objectives with quantifiable goals, and develop aligned KPIs that enable everyone in the organization to understand what winning looks like.<br/><br/>Perhaps most valuable is AnnaRae&apos;s perspective on being a &quot;truth teller&quot; in an industry where executive teams often lack honest outside voices. Whether helping companies transition to employee ownership or realigning compensation structures for profitability, her ability to deliver difficult messages while driving meaningful transformation demonstrates the unique value strategic advisors bring to cannabis businesses navigating complex challenges.<br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>In this special episode of High Spirits, we share with you AnnaRae&apos;s guest appearance on <a href='https://podcasts.apple.com/us/podcast/practical-politics/id1818937483'>Practical Politics</a> with friend and Lobbyist Lady <a href='https://www.linkedin.com/in/sabrinanoah/'>Sabrina Noah</a>.</p><p>From brewing espresso during California&apos;s groundbreaking Prop 215 campaign to revolutionizing cannabis quality standards, AnnaRae Grabstein&apos;s journey through the cannabis industry offers a masterclass in purpose-driven leadership. Her story begins in the Castro district of San Francisco, where as a teenager she witnessed the birth of medical cannabis advocacy from the AIDS crisis—planting seeds that would later blossom into pioneering entrepreneurship.<br/><br/>Combining her natural business acumen with formal education, she co-founded Steep Hill Lab—the world&apos;s first cannabis testing laboratory—while simultaneously pursuing her MBA. This groundbreaking venture not only introduced scientific methodology to cannabis evaluation but created an entirely new sector within the industry.<br/><br/>The conversation reveals profound insights about the delicate balance between ambitious vision and practical execution that defines successful cannabis leadership. AnnaRae candidly shares how early leadership challenges taught her the importance of mentorship and honest feedback—experiences that now inform her work as a strategic advisor through her firm Wolf Meyer. Her three-pillared approach helps cannabis companies define their purpose, establish clear objectives with quantifiable goals, and develop aligned KPIs that enable everyone in the organization to understand what winning looks like.<br/><br/>Perhaps most valuable is AnnaRae&apos;s perspective on being a &quot;truth teller&quot; in an industry where executive teams often lack honest outside voices. Whether helping companies transition to employee ownership or realigning compensation structures for profitability, her ability to deliver difficult messages while driving meaningful transformation demonstrates the unique value strategic advisors bring to cannabis businesses navigating complex challenges.<br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17409322-094-the-leadership-journey-from-prop-215-to-pioneering-ceo-with-annarae-grabstein-and-sabrina-noah.mp3" length="27923499" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Fri, 27 Jun 2025 10:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#094 - The Leadership Journey: From Prop 215 to Pioneering CEO with AnnaRae Grabstein and Sabrina Noah" />
  <psc:chapter start="0:18" title="Origin Story in San Francisco" />
  <psc:chapter start="3:39" title="Journey to Mendocino&#39;s Prop 215 Farms" />
  <psc:chapter start="9:39" title="Founding Steep Hill: Cannabis Testing Pioneer" />
  <psc:chapter start="17:35" title="Leadership Lessons and Market Reality" />
  <psc:chapter start="26:46" title="Strategic Advisory: Helping Cannabis Companies Win" />
  <psc:chapter start="33:12" title="Meeting the Moment: Leadership Insights" />
</psc:chapters>
    <itunes:duration>2323</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>94</itunes:episode>
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    <itunes:title>#093 - From Wharton to Weed: Tiffany Chin&#39;s Journey with Snoop and Death Row</itunes:title>
    <title>#093 - From Wharton to Weed: Tiffany Chin&#39;s Journey with Snoop and Death Row</title>
    <itunes:summary><![CDATA[Ever wondered what it takes to build a cannabis empire that remains authentic while scaling across multiple states, countries, and product categories? Tiffany Chin pulls back the curtain on her journey as the strategic mastermind behind Snoop Dogg's cannabis ventures, revealing the delicate balance of business savvy and cultural understanding that drives their success.  When Snoop purchased Death Row Records in 2022, he didn't just acquire a music label – he saw an opportunity to transform a ...]]></itunes:summary>
    <description><![CDATA[<p>Ever wondered what it takes to build a cannabis empire that remains authentic while scaling across multiple states, countries, and product categories? Tiffany Chin pulls back the curtain on her journey as the strategic mastermind behind Snoop Dogg&apos;s cannabis ventures, revealing the delicate balance of business savvy and cultural understanding that drives their success.<br/><br/>When Snoop purchased Death Row Records in 2022, he didn&apos;t just acquire a music label – he saw an opportunity to transform a 30-year legacy brand into something forward-thinking within cannabis. Tiffany shares how she answered Snoop&apos;s persistent calls to lead this vision, despite having left the industry for another career path. What followed was a complete reimagining of celebrity cannabis, with a fundamental commitment to quality that breaks industry norms. &quot;One thing my head of operations likes to say about what we&apos;re trying to do is &apos;unboof&apos; celebrity cannabis,&quot; Tiffany explains, detailing their rigorous standards that ensure Snoop actually smokes the products bearing his name.<br/><br/>The conversation takes us behind the scenes of their diversified approach – from strategic retail locations that follow a &quot;Hard Rock Cafe model&quot; rather than saturating markets, to hemp-derived products democratizing access across state lines, to beverage innovations based on the simple insight that &quot;we&apos;re all born knowing how to drink.&quot; Throughout, Tiffany illustrates how her unique background combines Wharton business education with hands-on cannabis cultivation experience, creating what she calls the perfect balance of &quot;suits and roots&quot; – business acumen married with cultural authenticity.<br/><br/>What emerges is a masterclass in building a cannabis brand designed for longevity in an industry defined by constant change. Tiffany&apos;s team stays nimble by placing strategic bets across multiple channels while maintaining unwavering quality standards and cultural relevance. The result isn&apos;t just a celebrity cannabis brand – it&apos;s the foundation for a multi-generational legacy that honors both the plant and the culture that surrounds it.<br/><br/>Ready to experience Death Row Records Cannabis for yourself? Check out trydeathrownow.com for hemp products if you&apos;re in a legal state, or visit a Swede dispensary to experience the authentic vision Tiffany and Snoop have crafted together.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Ever wondered what it takes to build a cannabis empire that remains authentic while scaling across multiple states, countries, and product categories? Tiffany Chin pulls back the curtain on her journey as the strategic mastermind behind Snoop Dogg&apos;s cannabis ventures, revealing the delicate balance of business savvy and cultural understanding that drives their success.<br/><br/>When Snoop purchased Death Row Records in 2022, he didn&apos;t just acquire a music label – he saw an opportunity to transform a 30-year legacy brand into something forward-thinking within cannabis. Tiffany shares how she answered Snoop&apos;s persistent calls to lead this vision, despite having left the industry for another career path. What followed was a complete reimagining of celebrity cannabis, with a fundamental commitment to quality that breaks industry norms. &quot;One thing my head of operations likes to say about what we&apos;re trying to do is &apos;unboof&apos; celebrity cannabis,&quot; Tiffany explains, detailing their rigorous standards that ensure Snoop actually smokes the products bearing his name.<br/><br/>The conversation takes us behind the scenes of their diversified approach – from strategic retail locations that follow a &quot;Hard Rock Cafe model&quot; rather than saturating markets, to hemp-derived products democratizing access across state lines, to beverage innovations based on the simple insight that &quot;we&apos;re all born knowing how to drink.&quot; Throughout, Tiffany illustrates how her unique background combines Wharton business education with hands-on cannabis cultivation experience, creating what she calls the perfect balance of &quot;suits and roots&quot; – business acumen married with cultural authenticity.<br/><br/>What emerges is a masterclass in building a cannabis brand designed for longevity in an industry defined by constant change. Tiffany&apos;s team stays nimble by placing strategic bets across multiple channels while maintaining unwavering quality standards and cultural relevance. The result isn&apos;t just a celebrity cannabis brand – it&apos;s the foundation for a multi-generational legacy that honors both the plant and the culture that surrounds it.<br/><br/>Ready to experience Death Row Records Cannabis for yourself? Check out trydeathrownow.com for hemp products if you&apos;re in a legal state, or visit a Swede dispensary to experience the authentic vision Tiffany and Snoop have crafted together.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Tiffany Chin</itunes:author>
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    <pubDate>Fri, 20 Jun 2025 09:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Introductions and Juneteenth Reflections" />
  <psc:chapter start="3:40" title="Cannabis News: Texas Hemp Ban and Federal Updates" />
  <psc:chapter start="5:05" title="Meet Tiffany Chin: Snoop&#39;s Cannabis Strategist" />
  <psc:chapter start="11:17" title="Death Row Records Cannabis: Authentic Legacy Brand" />
  <psc:chapter start="21:30" title="Beverages and Hemp: Expanding Access" />
  <psc:chapter start="29:44" title="Branding Snoop: Cultural Evolution" />
  <psc:chapter start="36:08" title="Suits and Roots: Business Acumen with Culture" />
  <psc:chapter start="46:27" title="Leadership in Cannabis" />
  <psc:chapter start="51:10" title="Final Thoughts and Call to Action" />
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    <itunes:duration>3129</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>93</itunes:episode>
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    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/tiffanyfiege/" img="https://storage.buzzsprout.com/l6stlixc5z25q6t277tb9v58v6hp">Tiffany Chin, Manager at Death Row Records</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
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    <itunes:title>#092 - How Leaders are Failing Themselves and their Teams w/ Andrea Baillo</itunes:title>
    <title>#092 - How Leaders are Failing Themselves and their Teams w/ Andrea Baillo</title>
    <itunes:summary><![CDATA[Ever found yourself paralyzed by uncertainty in the cannabis industry? You're not alone. This episode with leadership coach Andrea Baillo reveals why waiting for perfect clarity is the surest path to stagnation, and what to do instead.  Andrea, who transitioned from cancer biology to executive roles at Green Thumb Industries and Open Book Extracts before founding Rooted for Success, shares her provocative insight that leaders need only "30% certainty and 100% courage" to move forward effectiv...]]></itunes:summary>
    <description><![CDATA[<p>Ever found yourself paralyzed by uncertainty in the cannabis industry? You&apos;re not alone. This episode with leadership coach Andrea Baillo reveals why waiting for perfect clarity is the surest path to stagnation, and what to do instead.<br/><br/>Andrea, who transitioned from cancer biology to executive roles at Green Thumb Industries and Open Book Extracts before founding Rooted for Success, shares her provocative insight that leaders need only &quot;30% certainty and 100% courage&quot; to move forward effectively. The conversation explores how cannabis executives can create clarity rather than waiting for it, especially crucial in an industry characterized by regulatory whiplash and financial pressure.<br/><br/>We dive deep into why behavior-based metrics deserve as much attention as financial KPIs. While companies track revenue religiously, they often neglect measuring how leaders build trust, communicate effectively, and display integrity—the very behaviors that form the backbone of successful organizations. Andrea offers practical frameworks for having difficult conversations, creating psychological safety, and recognizing when defensiveness is derailing progress.<br/><br/>The episode also features fascinating market insights: while cannabis prices are compressing, unit sales continue climbing. Consumers aren&apos;t using less cannabis—they&apos;re just paying less for it. Pre-rolls (especially infused varieties) are steadily gaining market share over flower as convenience becomes paramount for busy consumers.<br/><br/>Perhaps most powerful is Andrea&apos;s exploration of perception and control. Her forthcoming book examines how the stories we tell ourselves about situations often limit our potential more than external circumstances. As she puts it: &quot;You are in the driver&apos;s seat. The only thing you can control is your next action and how you react to what&apos;s happening.&quot;<br/><br/>Ready to transform your leadership approach? Listen now and discover why, as Andrea concludes, &quot;If you&apos;re not leading with intention and attention, you&apos;re just leading by accident.&quot;</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Ever found yourself paralyzed by uncertainty in the cannabis industry? You&apos;re not alone. This episode with leadership coach Andrea Baillo reveals why waiting for perfect clarity is the surest path to stagnation, and what to do instead.<br/><br/>Andrea, who transitioned from cancer biology to executive roles at Green Thumb Industries and Open Book Extracts before founding Rooted for Success, shares her provocative insight that leaders need only &quot;30% certainty and 100% courage&quot; to move forward effectively. The conversation explores how cannabis executives can create clarity rather than waiting for it, especially crucial in an industry characterized by regulatory whiplash and financial pressure.<br/><br/>We dive deep into why behavior-based metrics deserve as much attention as financial KPIs. While companies track revenue religiously, they often neglect measuring how leaders build trust, communicate effectively, and display integrity—the very behaviors that form the backbone of successful organizations. Andrea offers practical frameworks for having difficult conversations, creating psychological safety, and recognizing when defensiveness is derailing progress.<br/><br/>The episode also features fascinating market insights: while cannabis prices are compressing, unit sales continue climbing. Consumers aren&apos;t using less cannabis—they&apos;re just paying less for it. Pre-rolls (especially infused varieties) are steadily gaining market share over flower as convenience becomes paramount for busy consumers.<br/><br/>Perhaps most powerful is Andrea&apos;s exploration of perception and control. Her forthcoming book examines how the stories we tell ourselves about situations often limit our potential more than external circumstances. As she puts it: &quot;You are in the driver&apos;s seat. The only thing you can control is your next action and how you react to what&apos;s happening.&quot;<br/><br/>Ready to transform your leadership approach? Listen now and discover why, as Andrea concludes, &quot;If you&apos;re not leading with intention and attention, you&apos;re just leading by accident.&quot;</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 19 Jun 2025 07:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Leading From the Driver&#39;s Seat" />
  <psc:chapter start="9:40" title="Industry Updates and Market Data" />
  <psc:chapter start="16:21" title="Meeting Andrea: From Scientist to Coach" />
  <psc:chapter start="25:10" title="Leadership in Crisis and Uncertainty" />
  <psc:chapter start="34:11" title="Effective Communication and Psychological Safety" />
  <psc:chapter start="43:02" title="The Power of Perception and Control" />
  <psc:chapter start="51:09" title="Creating Clarity Without Waiting For It" />
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    <itunes:duration>3190</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Leadership</itunes:keywords>
    <itunes:episode>92</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/andrea-baillo-55510761/" img="https://storage.buzzsprout.com/xeihdka6xkw0zvuyy7h2dh9uc8vn">Andrea Baillo, Founder of Rooted for Success</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
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    <itunes:title>#091 - Cannabis at a Crossroads: Where We Go from Here w/ Ben &amp; AnnaRae</itunes:title>
    <title>#091 - Cannabis at a Crossroads: Where We Go from Here w/ Ben &amp; AnnaRae</title>
    <itunes:summary><![CDATA[The path to cannabis normalization has never been straightforward, but as our industry faces critical regulatory crossroads, a fundamental truth emerges: consumers want cannabinoids. The "great hemp experiment" initiated by the 2018 Farm Bill has conclusively demonstrated mainstream appetite for these products across political spectrums and geographic boundaries.  Our wide-ranging conversation examines this pivotal moment through both strategic and philosophical lenses. We unpack the implicat...]]></itunes:summary>
    <description><![CDATA[<p>The path to cannabis normalization has never been straightforward, but as our industry faces critical regulatory crossroads, a fundamental truth emerges: consumers want cannabinoids. The &quot;great hemp experiment&quot; initiated by the 2018 Farm Bill has conclusively demonstrated mainstream appetite for these products across political spectrums and geographic boundaries.<br/><br/>Our wide-ranging conversation examines this pivotal moment through both strategic and philosophical lenses. We unpack the implications of the appropriations bill threatening hemp&apos;s future while reflecting on how regulatory uncertainty shapes business strategies. For cannabis entrepreneurs navigating this landscape, we identify markers of resilience: purpose-driven leadership, operational efficiency, and the ability to adapt continuously as market conditions evolve.<br/><br/>Those building successful cannabis companies today display distinct characteristics—they maintain realistic planning horizons (typically 6-12 months rather than speculative multi-year forecasts), track metrics like revenue-per-employee, and cultivate leadership teams capable of wearing multiple hats. Most importantly, these organizations build cultures where purpose permeates from top leadership through every aspect of operations. As we observe, &quot;When a leader truly metabolizes values into their actions daily, it becomes pretty easy to filter that down through the company.&quot;<br/><br/>The conversation explores potential exit strategies for well-positioned operators, from strategic acquisitions (particularly in the beverage category) to employee ownership models that preserve company culture. Despite ongoing challenges, we remain fundamentally optimistic about cannabis&apos;s trajectory—public sentiment continues improving, with unprecedented mainstream support emerging even during regulatory battles.<br/><br/>For industry participants committed to this journey, remember that resilience isn&apos;t just surviving today&apos;s challenges but building organizations designed to thrive within uncertainty. As we conclude, &quot;We can do hard things,&quot; and the future, while uncertain in its timeline, remains bright for those who maintain focus on building sustainable businesses while advocating for sensible regulation.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The path to cannabis normalization has never been straightforward, but as our industry faces critical regulatory crossroads, a fundamental truth emerges: consumers want cannabinoids. The &quot;great hemp experiment&quot; initiated by the 2018 Farm Bill has conclusively demonstrated mainstream appetite for these products across political spectrums and geographic boundaries.<br/><br/>Our wide-ranging conversation examines this pivotal moment through both strategic and philosophical lenses. We unpack the implications of the appropriations bill threatening hemp&apos;s future while reflecting on how regulatory uncertainty shapes business strategies. For cannabis entrepreneurs navigating this landscape, we identify markers of resilience: purpose-driven leadership, operational efficiency, and the ability to adapt continuously as market conditions evolve.<br/><br/>Those building successful cannabis companies today display distinct characteristics—they maintain realistic planning horizons (typically 6-12 months rather than speculative multi-year forecasts), track metrics like revenue-per-employee, and cultivate leadership teams capable of wearing multiple hats. Most importantly, these organizations build cultures where purpose permeates from top leadership through every aspect of operations. As we observe, &quot;When a leader truly metabolizes values into their actions daily, it becomes pretty easy to filter that down through the company.&quot;<br/><br/>The conversation explores potential exit strategies for well-positioned operators, from strategic acquisitions (particularly in the beverage category) to employee ownership models that preserve company culture. Despite ongoing challenges, we remain fundamentally optimistic about cannabis&apos;s trajectory—public sentiment continues improving, with unprecedented mainstream support emerging even during regulatory battles.<br/><br/>For industry participants committed to this journey, remember that resilience isn&apos;t just surviving today&apos;s challenges but building organizations designed to thrive within uncertainty. As we conclude, &quot;We can do hard things,&quot; and the future, while uncertain in its timeline, remains bright for those who maintain focus on building sustainable businesses while advocating for sensible regulation.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Tue, 10 Jun 2025 05:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#091 - Cannabis at a Crossroads: Where We Go from Here w/ Ben &amp; AnnaRae" />
  <psc:chapter start="0:32" title="Leaders Must Embody Company Values" />
  <psc:chapter start="8:45" title="Weekly Cannabis News Roundup" />
  <psc:chapter start="16:34" title="Appropriations Bill and Hemp&#39;s Future" />
  <psc:chapter start="27:53" title="Hemp&#39;s Role in Cannabis Normalization" />
  <psc:chapter start="35:49" title="Market Adaptability and Business Resilience" />
  <psc:chapter start="43:27" title="Building Authentic Company Culture" />
  <psc:chapter start="49:08" title="Planning in Uncertain Markets" />
  <psc:chapter start="56:37" title="Final Thoughts on Industry Resilience" />
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    <itunes:duration>3416</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>91</itunes:episode>
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    <itunes:title>#090 -  The Great Reshuffle: Hemp, Alcohol, and the Future of THC Access w/ Andrew Livingston</itunes:title>
    <title>#090 -  The Great Reshuffle: Hemp, Alcohol, and the Future of THC Access w/ Andrew Livingston</title>
    <itunes:summary><![CDATA[AnnaRae Grabstein and economist Andrew Livingston explore the economic impact of cannabis legalization across America and examines the complex regulatory challenges facing both cannabis and hemp businesses in today's market. Through analysis of state markets, policy trends, and business dynamics, Andrew reveals why some markets thrive while others struggle to compete with illicit alternatives.  • Over $24.7 billion in cannabis tax revenue generated since adult-use legalization began • For can...]]></itunes:summary>
    <description><![CDATA[<p>AnnaRae Grabstein and economist Andrew Livingston explore the economic impact of cannabis legalization across America and examines the complex regulatory challenges facing both cannabis and hemp businesses in today&apos;s market. Through analysis of state markets, policy trends, and business dynamics, Andrew reveals why some markets thrive while others struggle to compete with illicit alternatives.<br/><br/>• Over $24.7 billion in cannabis tax revenue generated since adult-use legalization began<br/>• For cannabis markets to succeed, they need the &quot;three A&apos;s&quot;: accessibility, affordability, and assortment of products<br/>• Texas attempting modest medical cannabis expansion while simultaneously banning hemp-derived THC products<br/>• The &quot;alcoholization&quot; of hemp beverages would integrate products into alcohol distribution systems but limit direct-to-consumer sales<br/>• Court cases like Canna Provisions vs. Garland may create a judicial path to cannabis reform alongside legislative efforts<br/>• The Farm Bill remains in continuing resolution, creating ongoing regulatory uncertainty for hemp businesses<br/>• Indigenous tribal governments represent an overlooked laboratory of democracy with over 100 cannabis and hemp programs<br/><br/>Look out for Andrew Livingston&apos;s forthcoming report on indigenous cannabis programs across the United States. Indigenous communities have significant experience regulating products like tobacco, gaming and alcohol, providing valuable insights for cannabis regulation.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>AnnaRae Grabstein and economist Andrew Livingston explore the economic impact of cannabis legalization across America and examines the complex regulatory challenges facing both cannabis and hemp businesses in today&apos;s market. Through analysis of state markets, policy trends, and business dynamics, Andrew reveals why some markets thrive while others struggle to compete with illicit alternatives.<br/><br/>• Over $24.7 billion in cannabis tax revenue generated since adult-use legalization began<br/>• For cannabis markets to succeed, they need the &quot;three A&apos;s&quot;: accessibility, affordability, and assortment of products<br/>• Texas attempting modest medical cannabis expansion while simultaneously banning hemp-derived THC products<br/>• The &quot;alcoholization&quot; of hemp beverages would integrate products into alcohol distribution systems but limit direct-to-consumer sales<br/>• Court cases like Canna Provisions vs. Garland may create a judicial path to cannabis reform alongside legislative efforts<br/>• The Farm Bill remains in continuing resolution, creating ongoing regulatory uncertainty for hemp businesses<br/>• Indigenous tribal governments represent an overlooked laboratory of democracy with over 100 cannabis and hemp programs<br/><br/>Look out for Andrew Livingston&apos;s forthcoming report on indigenous cannabis programs across the United States. Indigenous communities have significant experience regulating products like tobacco, gaming and alcohol, providing valuable insights for cannabis regulation.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17255422-090-the-great-reshuffle-hemp-alcohol-and-the-future-of-thc-access-w-andrew-livingston.mp3" length="39354184" type="audio/mpeg" />
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    <pubDate>Fri, 30 May 2025 13:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Why Cannabis Markets Succeed or Fail" />
  <psc:chapter start="8:00" title="Texas Medical Program Expansion Efforts" />
  <psc:chapter start="14:30" title="The Legal Battle: Canna Provisions vs Garland" />
  <psc:chapter start="20:30" title="California Tax Relief and UK Cannabis Progress" />
  <psc:chapter start="27:40" title="Andrew&#39;s Background in Cannabis Economics" />
  <psc:chapter start="37:20" title="The Three A&#39;s of Successful Cannabis Markets" />
  <psc:chapter start="43:20" title="The Alcoholization of Hemp Products" />
  <psc:chapter start="49:22" title="Texas Hemp Ban Economic Impact" />
  <psc:chapter start="52:24" title="Future of Hemp Products and Regulation" />
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    <itunes:duration>3276</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
    <itunes:episode>90</itunes:episode>
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    <podcast:person role="guest" href="https://www.linkedin.com/in/andrew-livingston-01853940/" img="https://storage.buzzsprout.com/qrf731d9lpnuradrl2ok6qas6jmo">Andrew Livingston, Director of Economics and Research at Vicente LLP</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
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    <itunes:title>#089 - This Industry Is Overly Optimistic: Cannabis Realism w/ Marc Hauser</itunes:title>
    <title>#089 - This Industry Is Overly Optimistic: Cannabis Realism w/ Marc Hauser</title>
    <itunes:summary><![CDATA[Cannabis industry experts discuss the stark contrast between Texas's recent ban on hemp-derived THC products and New York's efforts to strengthen its regulatory framework through a new track and trace program. Mark Hauser shares insights on market maturity, regulatory challenges, and the uncertain future facing both hemp and cannabis businesses.  • Texas just passed SB3, banning hemp THC products despite an estimated $8 billion marketplace • Lieutenant Governor leveraged teacher wages and sch...]]></itunes:summary>
    <description><![CDATA[<p>Cannabis industry experts discuss the stark contrast between Texas&apos;s recent ban on hemp-derived THC products and New York&apos;s efforts to strengthen its regulatory framework through a new track and trace program. Mark Hauser shares insights on market maturity, regulatory challenges, and the uncertain future facing both hemp and cannabis businesses.<br/><br/>• Texas just passed SB3, banning hemp THC products despite an estimated $8 billion marketplace<br/>• Lieutenant Governor leveraged teacher wages and school funding to push prohibition against public opinion<br/>• Texas Compassionate Use Program remains woefully inadequate with only about 8,000 patients served statewide<br/>• New York implementing track and trace starting in August to address product diversion concerns<br/>• Industry faces fundamental challenge of parallel regulatory structures for &quot;hemp&quot; and &quot;non-hemp&quot; cannabis<br/>• Successful operators focus on tight margins, compliance excellence, and clear market positioning<br/>• Mark predicts more debt restructuring for cannabis companies and a potential Farm Bill passage<br/>• The cannabis industry may evolve into an &quot;hourglass shape&quot; with large players at top, craft producers at bottom<br/>• Regulatory chaos at state level may be necessary to eventually drive rational federal policy<br/>• Yiddish wisdom: &quot;Trying to understand the cannabis industry logically is like trying to pick up a dead body with cups&quot;<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Cannabis industry experts discuss the stark contrast between Texas&apos;s recent ban on hemp-derived THC products and New York&apos;s efforts to strengthen its regulatory framework through a new track and trace program. Mark Hauser shares insights on market maturity, regulatory challenges, and the uncertain future facing both hemp and cannabis businesses.<br/><br/>• Texas just passed SB3, banning hemp THC products despite an estimated $8 billion marketplace<br/>• Lieutenant Governor leveraged teacher wages and school funding to push prohibition against public opinion<br/>• Texas Compassionate Use Program remains woefully inadequate with only about 8,000 patients served statewide<br/>• New York implementing track and trace starting in August to address product diversion concerns<br/>• Industry faces fundamental challenge of parallel regulatory structures for &quot;hemp&quot; and &quot;non-hemp&quot; cannabis<br/>• Successful operators focus on tight margins, compliance excellence, and clear market positioning<br/>• Mark predicts more debt restructuring for cannabis companies and a potential Farm Bill passage<br/>• The cannabis industry may evolve into an &quot;hourglass shape&quot; with large players at top, craft producers at bottom<br/>• Regulatory chaos at state level may be necessary to eventually drive rational federal policy<br/>• Yiddish wisdom: &quot;Trying to understand the cannabis industry logically is like trying to pick up a dead body with cups&quot;<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Fri, 23 May 2025 05:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#089 - This Industry Is Overly Optimistic: Cannabis Realism w/ Marc Hauser" />
  <psc:chapter start="0:24" title="Welcome to High Spirits #89" />
  <psc:chapter start="3:28" title="Introducing Cannabis Lawyer Marc Hauser" />
  <psc:chapter start="7:11" title="Texas SB3 Ban and Its Implications" />
  <psc:chapter start="18:47" title="New York&#39;s Track and Trace Program" />
  <psc:chapter start="24:15" title="Market Maturity and Industry Challenges" />
  <psc:chapter start="32:12" title="Can Hemp and Cannabis Regulations Converge?" />
  <psc:chapter start="43:20" title="Regulatory Chaos and Industry Future" />
  <psc:chapter start="51:50" title="Marc&#39;s Last Call and Show Wrap-Up" />
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    <itunes:duration>3308</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
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    <podcast:person role="guest" href="https://www.linkedin.com/in/marc-hauser-146242b4/" img="https://storage.buzzsprout.com/6nc97dxj0il6agp3eirfmtym9zka">Marc Hauser, Purveyor of Cannabis Musings on Substack</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#088 - Why C-Stores Could Shape the Future of Cannabis &amp; Hemp Beverages w/ Melissa VonderHaar, Managing Director of iSee TradeWorks</itunes:title>
    <title>#088 - Why C-Stores Could Shape the Future of Cannabis &amp; Hemp Beverages w/ Melissa VonderHaar, Managing Director of iSee TradeWorks</title>
    <itunes:summary><![CDATA[Convenience stores are positioned to introduce cannabis to a new wave of consumers with their unmatched retail footprint of 150,000 locations nationwide and accessibility to 90% of Americans within a 10-minute drive.  • Convenience stores have evolved from selling "gas, cokes, and smokes" to embracing new categories as tobacco sales decline • Lower-dose (5mg) THC products outperform higher-dose options in convenience, indicating these stores attract cannabis newcomers • The National Associati...]]></itunes:summary>
    <description><![CDATA[<p>Convenience stores are positioned to introduce cannabis to a new wave of consumers with their unmatched retail footprint of 150,000 locations nationwide and accessibility to 90% of Americans within a 10-minute drive.<br/><br/>• Convenience stores have evolved from selling &quot;gas, cokes, and smokes&quot; to embracing new categories as tobacco sales decline<br/>• Lower-dose (5mg) THC products outperform higher-dose options in convenience, indicating these stores attract cannabis newcomers<br/>• The National Association of Convenience Stores now allows hemp-derived THC beverage companies to join as supplier partners<br/>• Convenience retailers process more ID checks daily than the TSA, with strong age-verification technology to ensure compliance<br/>• C-stores sell mostly single-serve beverages (over 60% of cold vault purchases), creating perfect entry points for cannabis trial<br/>• Nielsen data tracking THC beverage sales in convenience shows 345% growth as the category establishes itself<br/>• Brands succeeding in convenience demonstrate both brand leadership and category leadership with educational merchandising<br/>• Legislative challenges remain with some states attempting to exclude convenience from hemp retail<br/>• The convenience channel could become the largest retailer of hemp-derived cannabinoids with its established infrastructure<br/>• Industry experts predict major convenience retailers will fully embrace THC products within the next six months<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Convenience stores are positioned to introduce cannabis to a new wave of consumers with their unmatched retail footprint of 150,000 locations nationwide and accessibility to 90% of Americans within a 10-minute drive.<br/><br/>• Convenience stores have evolved from selling &quot;gas, cokes, and smokes&quot; to embracing new categories as tobacco sales decline<br/>• Lower-dose (5mg) THC products outperform higher-dose options in convenience, indicating these stores attract cannabis newcomers<br/>• The National Association of Convenience Stores now allows hemp-derived THC beverage companies to join as supplier partners<br/>• Convenience retailers process more ID checks daily than the TSA, with strong age-verification technology to ensure compliance<br/>• C-stores sell mostly single-serve beverages (over 60% of cold vault purchases), creating perfect entry points for cannabis trial<br/>• Nielsen data tracking THC beverage sales in convenience shows 345% growth as the category establishes itself<br/>• Brands succeeding in convenience demonstrate both brand leadership and category leadership with educational merchandising<br/>• Legislative challenges remain with some states attempting to exclude convenience from hemp retail<br/>• The convenience channel could become the largest retailer of hemp-derived cannabinoids with its established infrastructure<br/>• Industry experts predict major convenience retailers will fully embrace THC products within the next six months<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17176274-088-why-c-stores-could-shape-the-future-of-cannabis-hemp-beverages-w-melissa-vonderhaar-managing-director-of-isee-tradeworks.mp3" length="39018556" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Melissa VonderHaar</itunes:author>
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    <pubDate>Fri, 16 May 2025 10:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="The Massive Potential of Cannabis" />
  <psc:chapter start="0:35" title="Introduction and DC Cannabis Advocacy" />
  <psc:chapter start="8:49" title="Melissa&#39;s Journey in Convenience Store Media" />
  <psc:chapter start="12:47" title="Evolution of C-Store Cannabis Perceptions" />
  <psc:chapter start="20:31" title="Why Convenience Stores Lead Retail Innovation" />
  <psc:chapter start="30:15" title="Age Verification and Responsible Retailing" />
  <psc:chapter start="36:14" title="Nielsen Data on THC Beverage Sales" />
  <psc:chapter start="42:01" title="The Three-Tier System and Category Growth" />
  <psc:chapter start="49:09" title="Merchandising Strategies for C-Store Success" />
  <psc:chapter start="53:58" title="Final Thoughts and Looking Ahead" />
</psc:chapters>
    <itunes:duration>3248</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Beverage, Business</itunes:keywords>
    <itunes:episode>88</itunes:episode>
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    <podcast:person role="guest" href="https://www.linkedin.com/in/melissavonderhaar/" img="https://storage.buzzsprout.com/mmqgbubh3tzo07pgigoubl4spzu9">Melissa VonderHaar, Managing Director at iSee TradeWorks</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
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    <itunes:title>#087 - From Hedge Funds to Hash: Inside Cannabis IR with Jesse Redmond</itunes:title>
    <title>#087 - From Hedge Funds to Hash: Inside Cannabis IR with Jesse Redmond</title>
    <itunes:summary><![CDATA[Jesse Redmond, Head of Investor Relations and Business Development at Leaf Brands, brings his unique perspective as a former Wall Street investor and cannabis dispensary owner to discuss the challenging landscape of public cannabis companies. His insights reveal why certain companies are weathering the storm better than others and how innovative strategies like Bitcoin treasury reserves and strategic farm investments are positioning some for future growth despite industry headwinds.  • Cannab...]]></itunes:summary>
    <description><![CDATA[<p>Jesse Redmond, Head of Investor Relations and Business Development at Leaf Brands, brings his unique perspective as a former Wall Street investor and cannabis dispensary owner to discuss the challenging landscape of public cannabis companies. His insights reveal why certain companies are weathering the storm better than others and how innovative strategies like Bitcoin treasury reserves and strategic farm investments are positioning some for future growth despite industry headwinds.<br/><br/>• Cannabis public markets have experienced a brutal 95% decline since February 2021, creating unprecedented challenges for companies and investors<br/>• Successful cannabis companies focus on operational excellence rather than regulation-dependent growth strategies<br/>• Leaf Brands is developing a 187-acre cannabis farm expected to dramatically reduce production costs from $20-40/lb to approximately $10/lb<br/>• First cannabis company to implement a Bitcoin treasury strategy to strengthen their balance sheet against dollar devaluation<br/>• The high cost of maintaining public company status ($80-100K monthly) is driving some cannabis companies to consider going private<br/>• State-by-state regulatory changes create complex strategic decisions, particularly around hemp/THCA cultivation versus traditional cannabis<br/>• Personal connection to cannabis&apos;s medical benefits keeps many professionals committed despite financial challenges<br/>• Investors should be selective rather than taking a &quot;buy the basket&quot; approach, focusing on companies with strong balance sheets and clear growth catalysts<br/><br/>If you enjoyed this episode, please drop us a review on Apple Podcasts, Spotify, or wherever you listen. Until next time, stay curious, stay informed, and keep your spirits high.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Jesse Redmond, Head of Investor Relations and Business Development at Leaf Brands, brings his unique perspective as a former Wall Street investor and cannabis dispensary owner to discuss the challenging landscape of public cannabis companies. His insights reveal why certain companies are weathering the storm better than others and how innovative strategies like Bitcoin treasury reserves and strategic farm investments are positioning some for future growth despite industry headwinds.<br/><br/>• Cannabis public markets have experienced a brutal 95% decline since February 2021, creating unprecedented challenges for companies and investors<br/>• Successful cannabis companies focus on operational excellence rather than regulation-dependent growth strategies<br/>• Leaf Brands is developing a 187-acre cannabis farm expected to dramatically reduce production costs from $20-40/lb to approximately $10/lb<br/>• First cannabis company to implement a Bitcoin treasury strategy to strengthen their balance sheet against dollar devaluation<br/>• The high cost of maintaining public company status ($80-100K monthly) is driving some cannabis companies to consider going private<br/>• State-by-state regulatory changes create complex strategic decisions, particularly around hemp/THCA cultivation versus traditional cannabis<br/>• Personal connection to cannabis&apos;s medical benefits keeps many professionals committed despite financial challenges<br/>• Investors should be selective rather than taking a &quot;buy the basket&quot; approach, focusing on companies with strong balance sheets and clear growth catalysts<br/><br/>If you enjoyed this episode, please drop us a review on Apple Podcasts, Spotify, or wherever you listen. Until next time, stay curious, stay informed, and keep your spirits high.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein, Ben Larson, Jesse Redmond</itunes:author>
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    <pubDate>Thu, 08 May 2025 19:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/17127117/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome and Hemp News" />
  <psc:chapter start="8:45" title="State Cannabis Legislation Updates" />
  <psc:chapter start="9:21" title="Introducing Jesse Redmond" />
  <psc:chapter start="18:02" title="Inside Leef Brands&#39; Strategic Moves" />
  <psc:chapter start="28:27" title="Bitcoin, Balance Sheets, and Risk" />
  <psc:chapter start="35:57" title="Personal Journey in Cannabis" />
  <psc:chapter start="47:16" title="Final Thoughts and Investment Advice" />
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    <itunes:duration>3016</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>87</itunes:episode>
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    <podcast:person role="guest" href="https://www.linkedin.com/in/jesseredmond/" img="https://storage.buzzsprout.com/e83or0l46isswqtzgomfrjwmap7n">Jesse Redmond, Head of IR &amp; BD at LEEF Brands</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
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    <itunes:title>#086 - Cannabis Business News Roundup: DEA gets a new head, Organigram acquires Collective Projects, SBA loans for hemp &amp; more!</itunes:title>
    <title>#086 - Cannabis Business News Roundup: DEA gets a new head, Organigram acquires Collective Projects, SBA loans for hemp &amp; more!</title>
    <itunes:summary><![CDATA[Ben and AnnaRae explore the latest cannabis market developments across multiple states and at the federal level, highlighting both progress and persistent challenges. They dissect New York's comprehensive market report showing local brands outperforming multi-state operators while California cannabis businesses organize against impending tax increases.  • Ben shares insights from Atlantic City's MJ Unpacked conference where New Jersey operators display optimism while cautious veterans observe...]]></itunes:summary>
    <description><![CDATA[<p>Ben and AnnaRae explore the latest cannabis market developments across multiple states and at the federal level, highlighting both progress and persistent challenges. They dissect New York&apos;s comprehensive market report showing local brands outperforming multi-state operators while California cannabis businesses organize against impending tax increases.<br/><br/>• Ben shares insights from Atlantic City&apos;s MJ Unpacked conference where New Jersey operators display optimism while cautious veterans observe from experience<br/>• AnnaRae visits Coastal Sun Farm, a certified organic cannabis and blueberry farm embracing traditional agricultural techniques and environmental stewardship <br/>• Federal developments include DEA nominee Terrence Cole stating cannabis rescheduling would be &quot;one of his first priorities&quot; despite previous anti-marijuana stance<br/>• New York&apos;s cannabis market shows improvement with 513 brands operating and top five NY-based companies capturing 21% of sales<br/>• California cannabis businesses rally against excise tax increase from 15% to 19%, with Los Angeles dispensaries reportedly considering a tax boycott<br/>• Canadian company Organigram acquires beverage brand Collective Projects, highlighting international opportunities unavailable to US companies<br/>• SBA confirms hemp businesses remain eligible for federal loans while marijuana businesses are excluded regardless of state legality<br/><br/>Join NCIA lobby days in Washington DC on May 13-15 to engage with lawmakers and help shape cannabis policy.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Ben and AnnaRae explore the latest cannabis market developments across multiple states and at the federal level, highlighting both progress and persistent challenges. They dissect New York&apos;s comprehensive market report showing local brands outperforming multi-state operators while California cannabis businesses organize against impending tax increases.<br/><br/>• Ben shares insights from Atlantic City&apos;s MJ Unpacked conference where New Jersey operators display optimism while cautious veterans observe from experience<br/>• AnnaRae visits Coastal Sun Farm, a certified organic cannabis and blueberry farm embracing traditional agricultural techniques and environmental stewardship <br/>• Federal developments include DEA nominee Terrence Cole stating cannabis rescheduling would be &quot;one of his first priorities&quot; despite previous anti-marijuana stance<br/>• New York&apos;s cannabis market shows improvement with 513 brands operating and top five NY-based companies capturing 21% of sales<br/>• California cannabis businesses rally against excise tax increase from 15% to 19%, with Los Angeles dispensaries reportedly considering a tax boycott<br/>• Canadian company Organigram acquires beverage brand Collective Projects, highlighting international opportunities unavailable to US companies<br/>• SBA confirms hemp businesses remain eligible for federal loans while marijuana businesses are excluded regardless of state legality<br/><br/>Join NCIA lobby days in Washington DC on May 13-15 to engage with lawmakers and help shape cannabis policy.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17099638-086-cannabis-business-news-roundup-dea-gets-a-new-head-organigram-acquires-collective-projects-sba-loans-for-hemp-more.mp3" length="35686864" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Mon, 05 May 2025 05:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Welcome and May Day Greetings" />
  <psc:chapter start="1:04" title="Atlantic City Cannabis Conference Recap" />
  <psc:chapter start="6:46" title="Coastal Sun Farm Visit in California" />
  <psc:chapter start="11:00" title="Hemp Legislation Updates" />
  <psc:chapter start="14:10" title="Federal Cannabis Policy Developments" />
  <psc:chapter start="26:20" title="New York Cannabis Market Progress" />
  <psc:chapter start="36:35" title="California Tax Rebellion Brewing" />
  <psc:chapter start="42:45" title="Industry Deals and International Markets" />
  <psc:chapter start="48:08" title="Last Call and Closing Thoughts" />
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    <itunes:duration>2970</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy, HS086</itunes:keywords>
    <itunes:episode>86</itunes:episode>
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    <itunes:title>#085 - 4/20 By The Numbers and Data-Driven Decision Making w/ Kris Walker, President &amp; CCO @ Hoodie Analytics</itunes:title>
    <title>#085 - 4/20 By The Numbers and Data-Driven Decision Making w/ Kris Walker, President &amp; CCO @ Hoodie Analytics</title>
    <itunes:summary><![CDATA[Kris Walker from Hoodie Analytics joins us to decode cannabis market trends following 4/20, revealing how competing holidays, demographic shifts, and pricing strategies impacted this year's sales performance. Data shows 4/20 sales dipped 12% year-over-year, highlighting the industry's need for smarter decision-making beyond reflexive discounting.  • 4/20 fell on Sunday this year, competing with Easter and Passover celebrations • Retailers spread promotions across the entire week rather than c...]]></itunes:summary>
    <description><![CDATA[<p>Kris Walker from Hoodie Analytics joins us to decode cannabis market trends following 4/20, revealing how competing holidays, demographic shifts, and pricing strategies impacted this year&apos;s sales performance. Data shows 4/20 sales dipped 12% year-over-year, highlighting the industry&apos;s need for smarter decision-making beyond reflexive discounting.<br/><br/>• 4/20 fell on Sunday this year, competing with Easter and Passover celebrations<br/>• Retailers spread promotions across the entire week rather than concentrating on a single day<br/>• Demographic differences showed younger urban areas maintained stronger 4/20 performance than suburban regions<br/>• The 45-54 age demographic (original 4/20 celebrators) saw a 20% drop in participation<br/>• Price compression continues to challenge industry profitability despite oversupply opportunities<br/>• Retailers can improve profitability by maintaining consistent pricing despite lower wholesale costs<br/>• Premium pricing strategies work when brands create emotional connections with consumers<br/>• Effective category management helps brands become trusted retail partners<br/>• Customer segmentation enables more strategic resource allocation and personalized engagement<br/>• Distribution, shelving, merchandising and pricing (DSMP) are the key leading indicators of sales success<br/><br/>Kris Walker is the Co-Founder, President, and Chief Commercial Officer at Hoodie Analytics, where he leads customer acquisition, product strategy, and the delivery of data-driven insights to some of the cannabis industry&apos;s top operators. With a career rooted in CPG, retail, and global analytics — including leadership roles at Nielsen and Big Chalk Analytics — Kris brings a wealth of experience in turning data into action. His mission at Hoodie is clear: help brands and retailers make smarter decisions, drive growth, and maximize ROI in one of the most complex consumer landscapes today.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Kris Walker from Hoodie Analytics joins us to decode cannabis market trends following 4/20, revealing how competing holidays, demographic shifts, and pricing strategies impacted this year&apos;s sales performance. Data shows 4/20 sales dipped 12% year-over-year, highlighting the industry&apos;s need for smarter decision-making beyond reflexive discounting.<br/><br/>• 4/20 fell on Sunday this year, competing with Easter and Passover celebrations<br/>• Retailers spread promotions across the entire week rather than concentrating on a single day<br/>• Demographic differences showed younger urban areas maintained stronger 4/20 performance than suburban regions<br/>• The 45-54 age demographic (original 4/20 celebrators) saw a 20% drop in participation<br/>• Price compression continues to challenge industry profitability despite oversupply opportunities<br/>• Retailers can improve profitability by maintaining consistent pricing despite lower wholesale costs<br/>• Premium pricing strategies work when brands create emotional connections with consumers<br/>• Effective category management helps brands become trusted retail partners<br/>• Customer segmentation enables more strategic resource allocation and personalized engagement<br/>• Distribution, shelving, merchandising and pricing (DSMP) are the key leading indicators of sales success<br/><br/>Kris Walker is the Co-Founder, President, and Chief Commercial Officer at Hoodie Analytics, where he leads customer acquisition, product strategy, and the delivery of data-driven insights to some of the cannabis industry&apos;s top operators. With a career rooted in CPG, retail, and global analytics — including leadership roles at Nielsen and Big Chalk Analytics — Kris brings a wealth of experience in turning data into action. His mission at Hoodie is clear: help brands and retailers make smarter decisions, drive growth, and maximize ROI in one of the most complex consumer landscapes today.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17041355-085-4-20-by-the-numbers-and-data-driven-decision-making-w-kris-walker-president-cco-hoodie-analytics.mp3" length="41191046" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Kris Walker</itunes:author>
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    <pubDate>Fri, 25 Apr 2025 06:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome and Cannabis Media Landscape" />
  <psc:chapter start="5:10" title="Maryland&#39;s ESOP Law and WSWA Policy Update" />
  <psc:chapter start="6:06" title="Introduction to Kris Walker from Hoodie Analytics" />
  <psc:chapter start="14:07" title="Breaking Down 4/20 Sales Performance" />
  <psc:chapter start="25:26" title="Pricing Strategy and Avoiding Race to Bottom" />
  <psc:chapter start="34:22" title="Customer Segmentation and Brand Positioning" />
  <psc:chapter start="49:07" title="Leading Indicators and Hoodie Connect Preview" />
  <psc:chapter start="56:23" title="Final Thoughts and Last Call" />
</psc:chapters>
    <itunes:duration>3429</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>85</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/kristopherwalker/" img="https://storage.buzzsprout.com/wxseonhy8oeriilu8uixc5g949e1">Kris Walker, President &amp; CCO of Hoodie Analytics </podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#084 - Less Hype, More Grit: Mitchell Osak on the Cannabis Industry</itunes:title>
    <title>#084 - Less Hype, More Grit: Mitchell Osak on the Cannabis Industry</title>
    <itunes:summary><![CDATA[Mitchell Osak, veteran cannabis consultant and founder of Cannabis Management Review, joins us to share insights on navigating the complex cannabis business landscape and finding success through fundamental business principles.  • Hemp and cannabis policy debates highlight the challenges of finding middle ground in an increasingly polarized environment • Cannabis business dynamics parallel historical precedents from Renaissance trading states to modern boom-bust cycles • Companies that focus ...]]></itunes:summary>
    <description><![CDATA[<p>Mitchell Osak, veteran cannabis consultant and founder of Cannabis Management Review, joins us to share insights on navigating the complex cannabis business landscape and finding success through fundamental business principles.<br/><br/>• Hemp and cannabis policy debates highlight the challenges of finding middle ground in an increasingly polarized environment<br/>• Cannabis business dynamics parallel historical precedents from Renaissance trading states to modern boom-bust cycles<br/>• Companies that focus on core fundamentals like capital efficiency and operational excellence are weathering industry challenges best<br/>• Successful cannabis leaders like Mike DiGiulio (Village Farms) and Zach George (SNDL) demonstrate the value of understanding your business and strong governance<br/>• Execution matters more than strategy in today&apos;s competitive cannabis market<br/>• Pricing strategy remains a critical challenge with many companies trapped in a race-to-the-bottom dynamic<br/>• Corporate culture suffers when profitability remains elusive<br/>• The global cannabis market offers promising alternative models to North American approaches<br/><br/>Be brave. This industry is getting harder before it gets better, but when it improves, it will be amazing. Look at cannabis through clear eyes without rose-colored glasses as it becomes a real industry requiring real business fundamentals.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Mitchell Osak, veteran cannabis consultant and founder of Cannabis Management Review, joins us to share insights on navigating the complex cannabis business landscape and finding success through fundamental business principles.<br/><br/>• Hemp and cannabis policy debates highlight the challenges of finding middle ground in an increasingly polarized environment<br/>• Cannabis business dynamics parallel historical precedents from Renaissance trading states to modern boom-bust cycles<br/>• Companies that focus on core fundamentals like capital efficiency and operational excellence are weathering industry challenges best<br/>• Successful cannabis leaders like Mike DiGiulio (Village Farms) and Zach George (SNDL) demonstrate the value of understanding your business and strong governance<br/>• Execution matters more than strategy in today&apos;s competitive cannabis market<br/>• Pricing strategy remains a critical challenge with many companies trapped in a race-to-the-bottom dynamic<br/>• Corporate culture suffers when profitability remains elusive<br/>• The global cannabis market offers promising alternative models to North American approaches<br/><br/>Be brave. This industry is getting harder before it gets better, but when it improves, it will be amazing. Look at cannabis through clear eyes without rose-colored glasses as it becomes a real industry requiring real business fundamentals.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/17000077-084-less-hype-more-grit-mitchell-osak-on-the-cannabis-industry.mp3" length="33648257" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Mitchell Osak</itunes:author>
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    <pubDate>Fri, 18 Apr 2025 07:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome and Cannabis Policy Challenges" />
  <psc:chapter start="8:25" title="Mitchell Osak Introduction and Incrementalism" />
  <psc:chapter start="16:12" title="Political Discourse in Cannabis" />
  <psc:chapter start="21:37" title="Cannabis Business Fundamentals" />
  <psc:chapter start="30:45" title="Leadership Qualities in Cannabis" />
  <psc:chapter start="38:16" title="Pricing Strategy and Execution" />
  <psc:chapter start="42:53" title="Final Thoughts and Last Call" />
</psc:chapters>
    <itunes:duration>2801</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>84</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/mitchellosak/" img="https://storage.buzzsprout.com/4tv13l5nnyrpfhjbnekq4hoowmif">Mitchell Osak, CEO at Quanta Consulting</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#083 - From Bongs to Beverages: Leading in Cannabis Through 20 Years of Change w/ Dave Daily, Founder of Grav</itunes:title>
    <title>#083 - From Bongs to Beverages: Leading in Cannabis Through 20 Years of Change w/ Dave Daily, Founder of Grav</title>
    <itunes:summary><![CDATA[Dave Daly, founder of Grav Labs, shares his 20-year journey from creating the original Gravitron in his parents' garage to building an iconic cannabis accessories brand that's now expanding into THC beverages.  • Building a differentiated product with the original all-glass gravity bong in 2004 • Growing through innovation when a simple taster product helped save the company from debt • Navigating the evolution from a single-product company to a full accessories line • Making the transition f...]]></itunes:summary>
    <description><![CDATA[<p>Dave Daly, founder of Grav Labs, shares his 20-year journey from creating the original Gravitron in his parents&apos; garage to building an iconic cannabis accessories brand that&apos;s now expanding into THC beverages.<br/><br/>• Building a differentiated product with the original all-glass gravity bong in 2004<br/>• Growing through innovation when a simple taster product helped save the company from debt<br/>• Navigating the evolution from a single-product company to a full accessories line<br/>• Making the transition from founder-CEO to bringing on a 50-50 partner<br/>• Creating legal agreements that discourage litigation through requiring neutral arbitration<br/>• Expanding into new categories with a glass-bottled THC beverage that &quot;tastes and feels like you smoked weed&quot;<br/>• Developing distribution strategies through existing smoke shop channels while exploring liquor store opportunities<br/>• Bringing valuable product expertise to the board of a public cannabis company<br/>• Dealing with supply chain challenges from the recent US-China tariff increases<br/><br/>Visit grav.com to try the new Grav cannabis spirit beverage, a full spectrum product that captures the authentic cannabis experience.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Dave Daly, founder of Grav Labs, shares his 20-year journey from creating the original Gravitron in his parents&apos; garage to building an iconic cannabis accessories brand that&apos;s now expanding into THC beverages.<br/><br/>• Building a differentiated product with the original all-glass gravity bong in 2004<br/>• Growing through innovation when a simple taster product helped save the company from debt<br/>• Navigating the evolution from a single-product company to a full accessories line<br/>• Making the transition from founder-CEO to bringing on a 50-50 partner<br/>• Creating legal agreements that discourage litigation through requiring neutral arbitration<br/>• Expanding into new categories with a glass-bottled THC beverage that &quot;tastes and feels like you smoked weed&quot;<br/>• Developing distribution strategies through existing smoke shop channels while exploring liquor store opportunities<br/>• Bringing valuable product expertise to the board of a public cannabis company<br/>• Dealing with supply chain challenges from the recent US-China tariff increases<br/><br/>Visit grav.com to try the new Grav cannabis spirit beverage, a full spectrum product that captures the authentic cannabis experience.<br/><br/><br/></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16957033-083-from-bongs-to-beverages-leading-in-cannabis-through-20-years-of-change-w-dave-daily-founder-of-grav.mp3" length="41797833" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/50fbsu567wxbygu7u4erbym4klpa?.jpg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, and Dave Daily</itunes:author>
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    <pubDate>Thu, 10 Apr 2025 23:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16957033/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome to High Spirits with Dave Daily" />
  <psc:chapter start="1:58" title="So Curious Conference Highlights" />
  <psc:chapter start="8:26" title="News Updates: Tariffs and Metrc Lawsuit" />
  <psc:chapter start="10:52" title="Dave Daily&#39;s Founder Story" />
  <psc:chapter start="19:33" title="Expansion Beyond Gravity Bongs" />
  <psc:chapter start="27:56" title="Transitioning from CEO to Innovation Leader" />
  <psc:chapter start="35:26" title="Brand Evolution and Beverage Launch" />
  <psc:chapter start="49:18" title="Partnership Strategies and Final Thoughts" />
</psc:chapters>
    <itunes:duration>3480</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Entrepreneurship</itunes:keywords>
    <itunes:episode>83</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/david-daily-167a906b/" img="https://storage.buzzsprout.com/1n8eadozm2ig4cnq2v1u6r4v1x5d">Dave Daily, Founder of Grav</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#082 - How The Tariff War Will Reshape the Cannabis Industry w/ Ben &amp; AnnaRae</itunes:title>
    <title>#082 - How The Tariff War Will Reshape the Cannabis Industry w/ Ben &amp; AnnaRae</title>
    <itunes:summary><![CDATA[The world of cannabis isn't isolated from global economic shifts—it's deeply embedded in them. When the Trump administration announced sweeping new tariffs against major trading partners, from China to Canada, few analysts considered how these protectionist measures would impact an industry that's already entirely domestic by legal necessity.  In this deep-diving conversation, Ben and Anna Rae unpack the paradox at the heart of cannabis economics: an industry that already achieves the "domest...]]></itunes:summary>
    <description><![CDATA[<p>The world of cannabis isn&apos;t isolated from global economic shifts—it&apos;s deeply embedded in them. When the Trump administration announced sweeping new tariffs against major trading partners, from China to Canada, few analysts considered how these protectionist measures would impact an industry that&apos;s already entirely domestic by legal necessity.<br/><br/>In this deep-diving conversation, Ben and Anna Rae unpack the paradox at the heart of cannabis economics: an industry that already achieves the &quot;domestic manufacturing&quot; goal that tariffs supposedly promote, yet still struggles with profitability and scale. The new trade war creates a perfect storm of upward pressure on manufacturing costs while simultaneously dampening consumer confidence and purchasing power.<br/><br/>The ripple effects of these tariffs expose fundamental tensions in the cannabis industry. Labor costs will rise while consumers become more price-conscious. Smaller craft operations will face greater challenges than larger, more efficiently scaled businesses, likely accelerating consolidation. Value products will gain market share as premium offerings struggle to justify higher price points to budget-conscious consumers.<br/><br/>Most importantly, this economic moment highlights the urgent need for regulatory convergence between hemp and cannabis frameworks and the breaking down of state barriers to create true economies of scale. As the hosts note, &quot;If you&apos;re in the business of strengthening or building walls, you might be on the wrong side of history.&quot;<br/><br/>Whether you&apos;re an industry operator navigating these challenging waters or simply curious about how global economic policies affect niche markets, this episode provides critical context for understanding cannabis as both a product category and a business ecosystem. The path forward requires both responding to immediate economic pressures and advocating for sensible policy reform that centers consumer needs while allowing businesses to operate efficiently.<br/><br/>Ready to join the conversation about the future of cannabis in this changing economic landscape? Listen now and discover why smart industry leaders are thinking globally while acting locally.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The world of cannabis isn&apos;t isolated from global economic shifts—it&apos;s deeply embedded in them. When the Trump administration announced sweeping new tariffs against major trading partners, from China to Canada, few analysts considered how these protectionist measures would impact an industry that&apos;s already entirely domestic by legal necessity.<br/><br/>In this deep-diving conversation, Ben and Anna Rae unpack the paradox at the heart of cannabis economics: an industry that already achieves the &quot;domestic manufacturing&quot; goal that tariffs supposedly promote, yet still struggles with profitability and scale. The new trade war creates a perfect storm of upward pressure on manufacturing costs while simultaneously dampening consumer confidence and purchasing power.<br/><br/>The ripple effects of these tariffs expose fundamental tensions in the cannabis industry. Labor costs will rise while consumers become more price-conscious. Smaller craft operations will face greater challenges than larger, more efficiently scaled businesses, likely accelerating consolidation. Value products will gain market share as premium offerings struggle to justify higher price points to budget-conscious consumers.<br/><br/>Most importantly, this economic moment highlights the urgent need for regulatory convergence between hemp and cannabis frameworks and the breaking down of state barriers to create true economies of scale. As the hosts note, &quot;If you&apos;re in the business of strengthening or building walls, you might be on the wrong side of history.&quot;<br/><br/>Whether you&apos;re an industry operator navigating these challenging waters or simply curious about how global economic policies affect niche markets, this episode provides critical context for understanding cannabis as both a product category and a business ecosystem. The path forward requires both responding to immediate economic pressures and advocating for sensible policy reform that centers consumer needs while allowing businesses to operate efficiently.<br/><br/>Ready to join the conversation about the future of cannabis in this changing economic landscape? Listen now and discover why smart industry leaders are thinking globally while acting locally.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16915348-082-how-the-tariff-war-will-reshape-the-cannabis-industry-w-ben-annarae.mp3" length="33742798" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16915348</guid>
    <pubDate>Thu, 03 Apr 2025 22:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Sponsor Message and Introduction" />
  <psc:chapter start="1:20" title="AI and the Blurring of Reality" />
  <psc:chapter start="8:46" title="The New Trade War&#39;s Impact" />
  <psc:chapter start="15:52" title="Cannabis as a Domestic Industry" />
  <psc:chapter start="23:09" title="Consumer Confidence and Purchasing Behavior" />
  <psc:chapter start="31:17" title="Breaking Down Barriers and Policy Convergence" />
  <psc:chapter start="39:18" title="Closing Thoughts and Call to Action" />
</psc:chapters>
    <itunes:duration>2808</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
    <itunes:episode>82</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>#081 - How Will Alcohol Regulations Impact the Future of THC Drinks? w/ Neil Willner, Counsel at Vicente.</itunes:title>
    <title>#081 - How Will Alcohol Regulations Impact the Future of THC Drinks? w/ Neil Willner, Counsel at Vicente.</title>
    <itunes:summary><![CDATA[🌿🎙️ Join us on High Spirits as Ben &amp; AnnaRae dive into a hot topic that's reshaping the landscape of the cannabis beverage industry. As states begin to align hemp beverage regulations with those governing alcohol, the implications for brands, manufacturers, distributors, and consumers are significant. This episode explores the legislative shift that is integrating hemp beverages into the alcohol regulatory framework, spotlighting new challenges and opportunities within the industry, and b...]]></itunes:summary>
    <description><![CDATA[<p>🌿🎙️ Join us on High Spirits as <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> dive into a hot topic that&apos;s reshaping the landscape of the cannabis beverage industry. As states begin to align hemp beverage regulations with those governing alcohol, the implications for brands, manufacturers, distributors, and consumers are significant. This episode explores the legislative shift that is integrating hemp beverages into the alcohol regulatory framework, spotlighting new challenges and opportunities within the industry, and breaking down some of the common contract language found in this environment.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this discussion, we&apos;re joined by <a href='https://www.linkedin.com/in/neil-m-willner-91a98810/'>Neil M. Willner</a>, Counsel at <a href='https://www.linkedin.com/company/vicentellp/'>Vicente LLP</a>. Neil brings his extensive expertise in cannabis regulatory and compliance matters, focusing particularly on the evolving intersection of hemp and regulated marijuana industries. With states like Arkansas, Arizona, Illinois, and several others proposing legislation that would treat hemp beverages similarly to alcohol, Neil will unpack what these changes mean for the future of the industry.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝑳𝒆𝒈𝒊𝒔𝒍𝒂𝒕𝒊𝒗𝒆 𝑳𝒂𝒏𝒅𝒔𝒄𝒂𝒑𝒆: An overview of recent state proposals that could redefine hemp beverage regulations.<br/><br/>𝑰𝒎𝒑𝒂𝒄𝒕 𝒐𝒏 𝑰𝒏𝒅𝒖𝒔𝒕𝒓𝒚 𝑺𝒕𝒂𝒌𝒆𝒉𝒐𝒍𝒅𝒆𝒓𝒔: How the new regulatory environment might affect everyone from small producers to large distributors.<br/><br/>𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝑨𝒅𝒂𝒑𝒕𝒂𝒕𝒊𝒐𝒏𝒔: Insight into how companies can navigate and thrive under the new regulations.<br/><br/>𝑭𝒖𝒕𝒖𝒓𝒆 𝑷𝒓𝒐𝒋𝒆𝒄𝒕𝒊𝒐𝒏𝒔: Expert debate on the long-term effects of these legislative changes on the hemp and broader cannabis markets.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗡𝗲𝗶𝗹 𝗪𝗶𝗹𝗹𝗻𝗲𝗿: A prominent figure in cannabis law, Neil&apos;s work spans regulatory challenges, policy advocacy, and industry compliance. His insights have informed policymakers and industry leaders alike, making him a pivotal voice in discussions about cannabis legislation.<br/><br/>📣 Use code HIGHSPIRITS at <a href='http://kitprint.co/'>kitprint.co</a> to get 10% off.</p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=highspirits&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7310315825029095425'>#HighSpirits</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisregulation&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7310315825029095425'>#CannabisRegulation</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=hempbeverages&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7310315825029095425'>#HempBeverages</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=drinkcannabis&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7310315825029095425'>#drinkcannabis</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>🌿🎙️ Join us on High Spirits as <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> dive into a hot topic that&apos;s reshaping the landscape of the cannabis beverage industry. As states begin to align hemp beverage regulations with those governing alcohol, the implications for brands, manufacturers, distributors, and consumers are significant. This episode explores the legislative shift that is integrating hemp beverages into the alcohol regulatory framework, spotlighting new challenges and opportunities within the industry, and breaking down some of the common contract language found in this environment.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this discussion, we&apos;re joined by <a href='https://www.linkedin.com/in/neil-m-willner-91a98810/'>Neil M. Willner</a>, Counsel at <a href='https://www.linkedin.com/company/vicentellp/'>Vicente LLP</a>. Neil brings his extensive expertise in cannabis regulatory and compliance matters, focusing particularly on the evolving intersection of hemp and regulated marijuana industries. With states like Arkansas, Arizona, Illinois, and several others proposing legislation that would treat hemp beverages similarly to alcohol, Neil will unpack what these changes mean for the future of the industry.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝑳𝒆𝒈𝒊𝒔𝒍𝒂𝒕𝒊𝒗𝒆 𝑳𝒂𝒏𝒅𝒔𝒄𝒂𝒑𝒆: An overview of recent state proposals that could redefine hemp beverage regulations.<br/><br/>𝑰𝒎𝒑𝒂𝒄𝒕 𝒐𝒏 𝑰𝒏𝒅𝒖𝒔𝒕𝒓𝒚 𝑺𝒕𝒂𝒌𝒆𝒉𝒐𝒍𝒅𝒆𝒓𝒔: How the new regulatory environment might affect everyone from small producers to large distributors.<br/><br/>𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝑨𝒅𝒂𝒑𝒕𝒂𝒕𝒊𝒐𝒏𝒔: Insight into how companies can navigate and thrive under the new regulations.<br/><br/>𝑭𝒖𝒕𝒖𝒓𝒆 𝑷𝒓𝒐𝒋𝒆𝒄𝒕𝒊𝒐𝒏𝒔: Expert debate on the long-term effects of these legislative changes on the hemp and broader cannabis markets.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗡𝗲𝗶𝗹 𝗪𝗶𝗹𝗹𝗻𝗲𝗿: A prominent figure in cannabis law, Neil&apos;s work spans regulatory challenges, policy advocacy, and industry compliance. His insights have informed policymakers and industry leaders alike, making him a pivotal voice in discussions about cannabis legislation.<br/><br/>📣 Use code HIGHSPIRITS at <a href='http://kitprint.co/'>kitprint.co</a> to get 10% off.</p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=highspirits&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7310315825029095425'>#HighSpirits</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisregulation&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7310315825029095425'>#CannabisRegulation</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=hempbeverages&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7310315825029095425'>#HempBeverages</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=drinkcannabis&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7310315825029095425'>#drinkcannabis</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16874356-081-how-will-alcohol-regulations-impact-the-future-of-thc-drinks-w-neil-willner-counsel-at-vicente.mp3" length="42478612" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Neil Willner</itunes:author>
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    <pubDate>Fri, 28 Mar 2025 07:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Episode Introduction and KitPrint Sponsor" />
  <psc:chapter start="0:53" title="Checking In: Stories of Inspiration" />
  <psc:chapter start="5:13" title="Diana Eberlein Joining Vertosa Team" />
  <psc:chapter start="8:21" title="Introducing Neil Willner from Vicente LLP" />
  <psc:chapter start="10:07" title="Hemp Beverages Shifting to Alcohol Regulation" />
  <psc:chapter start="18:34" title="Three-Tier System Explained" />
  <psc:chapter start="22:17" title="Comparing Alcohol and Cannabis Regulations" />
  <psc:chapter start="35:03" title="Direct-to-Consumer Shipping Challenges" />
  <psc:chapter start="44:43" title="Product Forms and Regulatory Divisions" />
  <psc:chapter start="51:07" title="Distribution Agreements and Franchise Rights" />
  <psc:chapter start="57:55" title="Last Call: The Cannabinoid Industry" />
</psc:chapters>
    <itunes:duration>3536</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, beverage</itunes:keywords>
    <itunes:episode>81</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/neil-m-willner-91a98810/" img="https://storage.buzzsprout.com/6d7rj44l3id0p65ln7mvyj7700l5">Neil Willner, Counsel at Vicente.</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#080 - The Cannabis Industry is in a Knife Fight - Who Survives? w/ Jerry Derevyanny, Partner @ Bengal Capital</itunes:title>
    <title>#080 - The Cannabis Industry is in a Knife Fight - Who Survives? w/ Jerry Derevyanny, Partner @ Bengal Capital</title>
    <itunes:summary><![CDATA[In today’s discussion, we explore the evolution of Bengal Capital from a hedge fund to a more hands-on private equity firm that doesn't just invest but actively participates in steering companies towards success. We'll unravel the layers of Bengal’s unique approach to cannabis investing, focusing on smaller, often overlooked entities rather than the larger MSOs, and how this strategy sets them apart in a saturated market.  💬 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:  𝘉𝘦𝘯𝘨𝘢𝘭 𝘊𝘢𝘱𝘪𝘵𝘢𝘭’𝘴 𝘐𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘌𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯:  ‣ Tr...]]></itunes:summary>
    <description><![CDATA[<p>In today’s discussion, we explore the evolution of <a href='https://www.linkedin.com/company/bengal-captial/'>Bengal Capital</a> from a hedge fund to a more hands-on private equity firm that doesn&apos;t just invest but actively participates in steering companies towards success. We&apos;ll unravel the layers of Bengal’s unique approach to cannabis investing, focusing on smaller, often overlooked entities rather than the larger MSOs, and how this strategy sets them apart in a saturated market.<br/><br/>💬 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:<br/><br/>𝘉𝘦𝘯𝘨𝘢𝘭 𝘊𝘢𝘱𝘪𝘵𝘢𝘭’𝘴 𝘐𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘌𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯:<br/> ‣ Transition from passive investments to a proactive role in portfolio companies.<br/> ‣ Insights into Bengal’s operational involvement with companies like Grown Rogue.<br/><br/>𝘘4 𝘌𝘢𝘳𝘯𝘪𝘯𝘨𝘴 𝘖𝘷𝘦𝘳𝘷𝘪𝘦𝘸:<br/> ‣ A deep dive into the latest financial disclosures from major MSOs.<br/> ‣ Analysis of the impacts of financial strategies like the cessation of 280E tax payments.<br/><br/>𝘍𝘰𝘳𝘦𝘤𝘢𝘴𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺:<br/> ‣ Examination of the persistent over-optimism in market projections.<br/> ‣ Discussion on the shift from growth-centric to profitability-focused investor expectations.<br/><br/>𝘏𝘦𝘮𝘱&apos;𝘴 𝘙𝘰𝘭𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴 𝘓𝘢𝘯𝘥𝘴𝘤𝘢𝘱𝘦:<br/> ‣ Debating the disruptive potential of hemp-derived THC and its impact on traditional cannabis markets.<br/> ‣ Perspectives on MSOs diversifying into hemp and its beverages.<br/><br/>𝘓𝘰𝘰𝘬𝘪𝘯𝘨 𝘈𝘩𝘦𝘢𝘥: 𝘐𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴’ 𝘍𝘶𝘵𝘶𝘳𝘦:<br/> ‣ The potential for craft cannabis to replicate the craft beer revolution.<br/> ‣ Speculations on the impact of federal legalization and interstate commerce.<br/><br/>🎙️ 𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗲𝗮𝗸𝗲𝗿: <a href='https://www.linkedin.com/in/gderevyanny/'>Gerald Derevyanny</a>, Partner at <a href='https://www.linkedin.com/company/bengal-captial/'>Bengal Capital</a> <br/>Jerry brings a wealth of knowledge from his legal background and his deep dive into cannabis investing. His insights are not just theoretical; they are built on real-world experiences and the gritty realities of navigating a tumultuous industry.</p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=highspirits&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7307911058382274560'>#HighSpirits</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7307911058382274560'>#CannabisIndustry</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisinvesting&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7307911058382274560'>#CannabisInvesting</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=bengalcapital&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7307911058382274560'>#BengalCapital</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>In today’s discussion, we explore the evolution of <a href='https://www.linkedin.com/company/bengal-captial/'>Bengal Capital</a> from a hedge fund to a more hands-on private equity firm that doesn&apos;t just invest but actively participates in steering companies towards success. We&apos;ll unravel the layers of Bengal’s unique approach to cannabis investing, focusing on smaller, often overlooked entities rather than the larger MSOs, and how this strategy sets them apart in a saturated market.<br/><br/>💬 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:<br/><br/>𝘉𝘦𝘯𝘨𝘢𝘭 𝘊𝘢𝘱𝘪𝘵𝘢𝘭’𝘴 𝘐𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘌𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯:<br/> ‣ Transition from passive investments to a proactive role in portfolio companies.<br/> ‣ Insights into Bengal’s operational involvement with companies like Grown Rogue.<br/><br/>𝘘4 𝘌𝘢𝘳𝘯𝘪𝘯𝘨𝘴 𝘖𝘷𝘦𝘳𝘷𝘪𝘦𝘸:<br/> ‣ A deep dive into the latest financial disclosures from major MSOs.<br/> ‣ Analysis of the impacts of financial strategies like the cessation of 280E tax payments.<br/><br/>𝘍𝘰𝘳𝘦𝘤𝘢𝘴𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺:<br/> ‣ Examination of the persistent over-optimism in market projections.<br/> ‣ Discussion on the shift from growth-centric to profitability-focused investor expectations.<br/><br/>𝘏𝘦𝘮𝘱&apos;𝘴 𝘙𝘰𝘭𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴 𝘓𝘢𝘯𝘥𝘴𝘤𝘢𝘱𝘦:<br/> ‣ Debating the disruptive potential of hemp-derived THC and its impact on traditional cannabis markets.<br/> ‣ Perspectives on MSOs diversifying into hemp and its beverages.<br/><br/>𝘓𝘰𝘰𝘬𝘪𝘯𝘨 𝘈𝘩𝘦𝘢𝘥: 𝘐𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴’ 𝘍𝘶𝘵𝘶𝘳𝘦:<br/> ‣ The potential for craft cannabis to replicate the craft beer revolution.<br/> ‣ Speculations on the impact of federal legalization and interstate commerce.<br/><br/>🎙️ 𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗲𝗮𝗸𝗲𝗿: <a href='https://www.linkedin.com/in/gderevyanny/'>Gerald Derevyanny</a>, Partner at <a href='https://www.linkedin.com/company/bengal-captial/'>Bengal Capital</a> <br/>Jerry brings a wealth of knowledge from his legal background and his deep dive into cannabis investing. His insights are not just theoretical; they are built on real-world experiences and the gritty realities of navigating a tumultuous industry.</p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=highspirits&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7307911058382274560'>#HighSpirits</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7307911058382274560'>#CannabisIndustry</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisinvesting&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7307911058382274560'>#CannabisInvesting</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=bengalcapital&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7307911058382274560'>#BengalCapital</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16833423-080-the-cannabis-industry-is-in-a-knife-fight-who-survives-w-jerry-derevyanny-partner-bengal-capital.mp3" length="44442033" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/4hr2rzhtuh808kw108gu7d5gjibs?.jpg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, and Jerry Derevyanny</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16833423</guid>
    <pubDate>Fri, 21 Mar 2025 03:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16833423/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16833423/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16833423/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16833423/transcript.vtt" type="text/vtt" />
    <podcast:chapters url="https://www.buzzsprout.com/2241898/16833423/chapters.json" type="application/json" />
    <psc:chapters>
  <psc:chapter start="0:00" title="Sponsor Message and Introduction" />
  <psc:chapter start="1:35" title="Personal Updates and Industry Happenings" />
  <psc:chapter start="3:33" title="Texas Reefer Madness: SB3 Ban Discussion" />
  <psc:chapter start="10:09" title="Jerry Derevyanny and Bengal Capital Introduction" />
  <psc:chapter start="13:20" title="Current State of the Cannabis Market" />
  <psc:chapter start="18:49" title="MSO Earnings Report Breakdown" />
  <psc:chapter start="31:28" title="Hemp-Derived THC and Its Market Impact" />
  <psc:chapter start="37:55" title="Federal Policy Outlook and Final Thoughts" />
</psc:chapters>
    <itunes:duration>3700</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>80</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>true</itunes:explicit>
  </item>
  <item>
    <itunes:title>#079 - Launching a THC Beverage with Hippie Water ft. CEO, Sasha Pieterse Sheaffer, and CPO, Taylor Eileen Sewell</itunes:title>
    <title>#079 - Launching a THC Beverage with Hippie Water ft. CEO, Sasha Pieterse Sheaffer, and CPO, Taylor Eileen Sewell</title>
    <itunes:summary><![CDATA[🌿🎙️ 𝟏𝟏 𝐒𝐭𝐚𝐭𝐞𝐬 𝐢𝐧 𝟕 𝐌𝐨𝐧𝐭𝐡𝐬?! 𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐇𝐢𝐩𝐩𝐢𝐞 𝐖𝐚𝐭𝐞𝐫 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧! 🌼🌈✌️  Join hosts Ben &amp; AnnaRae on High Spirits as they dive into the world of launching a THC-infused beverage company with the founders of Hippie Water. We're thrilled to welcome Sasha Pieterse Sheaffer and Taylor Eileen Sewell to discuss the dynamic launch and rapid expansion of their brand in the competitive hemp beverage market.  In this episode, we explore the journey of launching Hippie Water, a brand co-founded by best f...]]></itunes:summary>
    <description><![CDATA[<p>🌿🎙️ 𝟏𝟏 𝐒𝐭𝐚𝐭𝐞𝐬 𝐢𝐧 𝟕 𝐌𝐨𝐧𝐭𝐡𝐬?! 𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐇𝐢𝐩𝐩𝐢𝐞 𝐖𝐚𝐭𝐞𝐫 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧! 🌼🌈✌️<br/><br/>Join hosts <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> on High Spirits as they dive into the world of launching a THC-infused beverage company with the founders of <a href='https://www.linkedin.com/company/hippie-water/'>Hippie Water</a>. We&apos;re thrilled to welcome <a href='https://www.linkedin.com/in/sashapieterse/'>Sasha Pieterse Sheaffer</a> and <a href='https://www.linkedin.com/in/taylor-eileen-sewell-8473318b/'>Taylor Eileen Sewell</a> to discuss the dynamic launch and rapid expansion of their brand in the competitive hemp beverage market.<br/><br/>In this episode, we explore the journey of launching Hippie Water, a brand co-founded by best friends. From conception to hitting shelves across 11 states in just seven months, learn how they&apos;ve navigated the challenges of a crowded market while leveraging a celebrity edge, a strong partnership, and a beautifully crafted beverage.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/>𝘊𝘦𝘭𝘦𝘣𝘳𝘪𝘵𝘺 𝘐𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 𝘢𝘯𝘥 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴𝘩𝘪𝘱: The role of Sasha&apos;s public persona in shaping brand identity and consumer reception.<br/><br/>𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵: Taylor’s approach to creating a THC beverage that sets new standards for taste and experience.<br/><br/>𝘌𝘹𝘱𝘢𝘯𝘥𝘪𝘯𝘨 𝘙𝘢𝘱𝘪𝘥𝘭𝘺 𝘈𝘤𝘳𝘰𝘴𝘴 𝘚𝘵𝘢𝘵𝘦𝘴: Strategies behind their aggressive rollout and how they managed regulatory landscapes.<br/><br/>𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘸𝘪𝘵𝘩 𝘓𝘰𝘷𝘦𝘥 𝘖𝘯𝘦𝘴: The dynamics of working closely with significant others and maintaining professional and personal balance.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗢𝘂𝗿 𝗚𝘂𝗲𝘀𝘁𝘀:<br/><a href='https://www.linkedin.com/in/sashapieterse/'>Sasha Pieterse Sheaffer</a>, CEO of Hippie Water, combines her Hollywood charisma with a keen business acumen to promote wellness and empowerment through her cannabis ventures.<br/><br/><a href='https://www.linkedin.com/in/taylor-eileen-sewell-8473318b/'>Taylor Eileen Sewell</a>, the &quot;Beverage Queen,&quot; brings her extensive background in food science to revolutionize THC beverages, making Hippie Water a beloved brand for health-conscious consumers.</p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23highspirits&amp;origin=HASH_TAG_FROM_FEED'>#HighSpirits</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23cannabisculture&amp;origin=HASH_TAG_FROM_FEED'>#CannabisCulture</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23hippiewater&amp;origin=HASH_TAG_FROM_FEED'>#HippieWater</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23thcbeverages&amp;origin=HASH_TAG_FROM_FEED'>#THCBeverages</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23drinkcannabis&amp;origin=HASH_TAG_FROM_FEED'>#drinkcannabis</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>🌿🎙️ 𝟏𝟏 𝐒𝐭𝐚𝐭𝐞𝐬 𝐢𝐧 𝟕 𝐌𝐨𝐧𝐭𝐡𝐬?! 𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐇𝐢𝐩𝐩𝐢𝐞 𝐖𝐚𝐭𝐞𝐫 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧! 🌼🌈✌️<br/><br/>Join hosts <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> on High Spirits as they dive into the world of launching a THC-infused beverage company with the founders of <a href='https://www.linkedin.com/company/hippie-water/'>Hippie Water</a>. We&apos;re thrilled to welcome <a href='https://www.linkedin.com/in/sashapieterse/'>Sasha Pieterse Sheaffer</a> and <a href='https://www.linkedin.com/in/taylor-eileen-sewell-8473318b/'>Taylor Eileen Sewell</a> to discuss the dynamic launch and rapid expansion of their brand in the competitive hemp beverage market.<br/><br/>In this episode, we explore the journey of launching Hippie Water, a brand co-founded by best friends. From conception to hitting shelves across 11 states in just seven months, learn how they&apos;ve navigated the challenges of a crowded market while leveraging a celebrity edge, a strong partnership, and a beautifully crafted beverage.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/>𝘊𝘦𝘭𝘦𝘣𝘳𝘪𝘵𝘺 𝘐𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 𝘢𝘯𝘥 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴𝘩𝘪𝘱: The role of Sasha&apos;s public persona in shaping brand identity and consumer reception.<br/><br/>𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵: Taylor’s approach to creating a THC beverage that sets new standards for taste and experience.<br/><br/>𝘌𝘹𝘱𝘢𝘯𝘥𝘪𝘯𝘨 𝘙𝘢𝘱𝘪𝘥𝘭𝘺 𝘈𝘤𝘳𝘰𝘴𝘴 𝘚𝘵𝘢𝘵𝘦𝘴: Strategies behind their aggressive rollout and how they managed regulatory landscapes.<br/><br/>𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘸𝘪𝘵𝘩 𝘓𝘰𝘷𝘦𝘥 𝘖𝘯𝘦𝘴: The dynamics of working closely with significant others and maintaining professional and personal balance.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗢𝘂𝗿 𝗚𝘂𝗲𝘀𝘁𝘀:<br/><a href='https://www.linkedin.com/in/sashapieterse/'>Sasha Pieterse Sheaffer</a>, CEO of Hippie Water, combines her Hollywood charisma with a keen business acumen to promote wellness and empowerment through her cannabis ventures.<br/><br/><a href='https://www.linkedin.com/in/taylor-eileen-sewell-8473318b/'>Taylor Eileen Sewell</a>, the &quot;Beverage Queen,&quot; brings her extensive background in food science to revolutionize THC beverages, making Hippie Water a beloved brand for health-conscious consumers.</p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23highspirits&amp;origin=HASH_TAG_FROM_FEED'>#HighSpirits</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23cannabisculture&amp;origin=HASH_TAG_FROM_FEED'>#CannabisCulture</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23hippiewater&amp;origin=HASH_TAG_FROM_FEED'>#HippieWater</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23thcbeverages&amp;origin=HASH_TAG_FROM_FEED'>#THCBeverages</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23drinkcannabis&amp;origin=HASH_TAG_FROM_FEED'>#drinkcannabis</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16787784-079-launching-a-thc-beverage-with-hippie-water-ft-ceo-sasha-pieterse-sheaffer-and-cpo-taylor-eileen-sewell.mp3" length="41361908" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/jx53g2gwxtgy6ogj97az655dtqg1?.jpg" />
    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16787784</guid>
    <pubDate>Thu, 13 Mar 2025 12:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16787784/transcript" type="text/html" />
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    <podcast:chapters url="https://www.buzzsprout.com/2241898/16787784/chapters.json" type="application/json" />
    <psc:chapters>
  <psc:chapter start="0:00" title="Introducing Hippie Water and Its Founders" />
  <psc:chapter start="2:25" title="Cannabis Policy Updates Across States" />
  <psc:chapter start="8:55" title="Sasha&#39;s Journey from Hollywood to Cannabis" />
  <psc:chapter start="16:08" title="The Science of Creating Premium THC Beverages" />
  <psc:chapter start="25:06" title="Rapid Growth and Navigating Regulations" />
  <psc:chapter start="36:40" title="Working with Friends and Partners as Co-founders" />
  <psc:chapter start="47:10" title="Final Thoughts on Entrepreneurship and Innovation" />
</psc:chapters>
    <itunes:duration>3443</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Beverages, HS079</itunes:keywords>
    <itunes:episode>79</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/sashapieterse/" img="https://storage.buzzsprout.com/mtyskdgn84s2z0qrcfamv6vw6a9s">Sasha Pieterse Sheaffer, Co-Founder &amp; CEO of Hippie Water</podcast:person>
    <podcast:person role="guest" href="https://www.linkedin.com/in/taylor-eileen-sewell-8473318b/" img="https://storage.buzzsprout.com/fiv1uelvrjpvkcwizyalg5sr24e8">Taylor Eileen Sewell, Chief Product Officer &amp; Co-Founder of Hippie Water</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#078 - Cannabis Business News Roundup: Tariff Impacts, Business Fundamentals, MSOs Hedge with Hemp Bev, and the Texas Hemp Ban</itunes:title>
    <title>#078 - Cannabis Business News Roundup: Tariff Impacts, Business Fundamentals, MSOs Hedge with Hemp Bev, and the Texas Hemp Ban</title>
    <itunes:summary><![CDATA[Note to our listeners: Apologies for the poor sound quality on this episode. We experienced a bit of a technical snafu in the recording. We will be back on track next week!  🎙𝐉𝐨𝐢𝐧 𝐔𝐬 𝐟𝐨𝐫 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝𝐮𝐩!🌿  It's been another eventful month in the world of cannabis, and we're excited to talk about it. Tune-in to find out what's top of mind for us, thus what should be top of mind for you. For this episode, that includes the following:   🏛️ Tariff Impacts: With increasing C...]]></itunes:summary>
    <description><![CDATA[<p><em>Note to our listeners: Apologies for the poor sound quality on this episode. We experienced a bit of a technical snafu in the recording. We will be back on track next week!</em><br/><br/>🎙𝐉𝐨𝐢𝐧 𝐔𝐬 𝐟𝐨𝐫 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝𝐮𝐩!🌿<br/><br/>It&apos;s been another eventful month in the world of cannabis, and we&apos;re excited to talk about it. Tune-in to find out what&apos;s top of mind for us, thus what should be top of mind for you. For this episode, that includes the following: <br/><br/>🏛️ <b>Tariff Impacts:</b> With increasing COGS, how will your business respond? </p><p>📈 <b>Business Fundamentals:</b> Isn&apos;t it time we focus on running profitable businesses?</p><p>🍸 <b>MSOs Hedge with Hemp Bev:</b> Will hemp beverages provide a lifeline to MSOs?</p><p>🤠 <b>Texas Hemp Ban:</b> What is Lt. Gov. Dan Patrick up to, and what are the chances he&apos;ll succeed?<br/><br/>As always, High Spirits is more than a podcast – it&apos;s a dynamic conversation among leaders in the cannabis industry. We film live, and your participation is what makes our discussion richer and more meaningful. We invite you to contribute to the conversation and let us know what&apos;s important to you! What topics should we delve into? We welcome your questions and comments, so drop them into the chat and join us as we dive into the current events of the cannabis industry!<br/><br/></p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23highspirits&amp;origin=HASH_TAG_FROM_FEED'>#highspirits</a> </p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23cannabis&amp;origin=HASH_TAG_FROM_FEED'>#cannabis</a> </p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23hemp&amp;origin=HASH_TAG_FROM_FEED'>#hemp</a> </p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23podcast&amp;origin=HASH_TAG_FROM_FEED'>#podcast</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p><em>Note to our listeners: Apologies for the poor sound quality on this episode. We experienced a bit of a technical snafu in the recording. We will be back on track next week!</em><br/><br/>🎙𝐉𝐨𝐢𝐧 𝐔𝐬 𝐟𝐨𝐫 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝𝐮𝐩!🌿<br/><br/>It&apos;s been another eventful month in the world of cannabis, and we&apos;re excited to talk about it. Tune-in to find out what&apos;s top of mind for us, thus what should be top of mind for you. For this episode, that includes the following: <br/><br/>🏛️ <b>Tariff Impacts:</b> With increasing COGS, how will your business respond? </p><p>📈 <b>Business Fundamentals:</b> Isn&apos;t it time we focus on running profitable businesses?</p><p>🍸 <b>MSOs Hedge with Hemp Bev:</b> Will hemp beverages provide a lifeline to MSOs?</p><p>🤠 <b>Texas Hemp Ban:</b> What is Lt. Gov. Dan Patrick up to, and what are the chances he&apos;ll succeed?<br/><br/>As always, High Spirits is more than a podcast – it&apos;s a dynamic conversation among leaders in the cannabis industry. We film live, and your participation is what makes our discussion richer and more meaningful. We invite you to contribute to the conversation and let us know what&apos;s important to you! What topics should we delve into? We welcome your questions and comments, so drop them into the chat and join us as we dive into the current events of the cannabis industry!<br/><br/></p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23highspirits&amp;origin=HASH_TAG_FROM_FEED'>#highspirits</a> </p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23cannabis&amp;origin=HASH_TAG_FROM_FEED'>#cannabis</a> </p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23hemp&amp;origin=HASH_TAG_FROM_FEED'>#hemp</a> </p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23podcast&amp;origin=HASH_TAG_FROM_FEED'>#podcast</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16748636-078-cannabis-business-news-roundup-tariff-impacts-business-fundamentals-msos-hedge-with-hemp-bev-and-the-texas-hemp-ban.mp3" length="37272082" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16748636</guid>
    <pubDate>Thu, 06 Mar 2025 17:00:00 -0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16748636/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Sponsor Introduction and Welcome" />
  <psc:chapter start="1:15" title="Cannabis Business News Overview" />
  <psc:chapter start="5:39" title="Tariffs Impact on Cannabis Industry" />
  <psc:chapter start="11:50" title="MSO Earnings and Financial Health" />
  <psc:chapter start="18:16" title="Hemp Market Strategies for MSOs" />
  <psc:chapter start="39:00" title="Texas Hemp Market Ban Crisis" />
  <psc:chapter start="51:00" title="Closing Thoughts and Next Episode" />
</psc:chapters>
    <itunes:duration>3102</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>78</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>#077 - Multi-State Brand Building with Miss Grass w/ CEO and Co-Founder, Kate Miller</itunes:title>
    <title>#077 - Multi-State Brand Building with Miss Grass w/ CEO and Co-Founder, Kate Miller</title>
    <itunes:summary><![CDATA[Join Ben Larson &amp; AnnaRae Grabstein on High Spirits as they explore the journey of transforming a hemp marketplace and media site into a multi-state cannabis brand with a strong community focus. We'll be joined by Kate Miller, co-founder and CEO of Miss Grass , who has masterfully steered the brand from its roots as a hemp marketplace to a prominent player in the regulated cannabis market.  🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this deep dive, Kate will share her strategies for cultivating a dedicated...]]></itunes:summary>
    <description><![CDATA[<p>Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben Larson</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae Grabstein</a> on High Spirits as they explore the journey of transforming a hemp marketplace and media site into a multi-state cannabis brand with a strong community focus. We&apos;ll be joined by <a href='https://www.linkedin.com/in/kate-miller-1352a418/'>Kate Miller</a>, co-founder and CEO of <a href='https://www.linkedin.com/company/missgrass/'>Miss Grass</a> , who has masterfully steered the brand from its roots as a hemp marketplace to a prominent player in the regulated cannabis market.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this deep dive, Kate will share her strategies for cultivating a dedicated community, the challenges and triumphs of scaling in a highly competitive industry, and the pivotal decisions that have shaped <a href='https://www.linkedin.com/company/missgrass/'>Miss Grass</a>. We’ll explore everything from the early days of building brand loyalty through education and content to the complexities of navigating multi-state operations.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚 𝒂𝒏𝒅 𝑩𝒓𝒂𝒏𝒅 𝑳𝒐𝒚𝒂𝒍𝒕𝒚: Discover the strategies Miss Grass used to build and scale its community, and how focusing on education and content creation has fueled brand loyalty. <br/><br/>𝑫𝒊𝒓𝒆𝒄𝒕-𝒕𝒐-𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑫𝒚𝒏𝒂𝒎𝒊𝒄𝒔: Learn about the challenges and advantages of maintaining direct relationships with consumers, and how these insights have influenced product development.<br/><br/>𝑵𝒂𝒗𝒊𝒈𝒂𝒕𝒊𝒏𝒈 𝑬𝒙𝒑𝒂𝒏𝒔𝒊𝒐𝒏 𝒂𝒏𝒅 𝑪𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒐𝒏: Gain insights into the strategic decisions behind market expansion, dealing with competition from larger operators, and how Miss Grass has adapted its approach to maintain brand integrity.<br/><br/>𝑶𝒑𝒆𝒓𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑬𝐟𝐟𝒊𝒄𝒊𝒆𝒏𝒄𝒚 𝒐𝒇 𝒕𝒉𝒆 𝑯𝒆𝒎𝒑 𝑴𝒂𝒓𝒌𝒆𝒕𝒑𝒍𝒂𝒄𝒆: Understand the differences between the state-regulated cannabis industry and the hemp marketplace from a go-to-market and operational perspective.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗞𝗮𝘁𝗲 𝗠𝗶𝗹𝗹𝗲𝗿: Kate Miller is the co-founder and CEO of Miss Grass, a brand at the forefront of transforming cannabis culture. Her journey from New Jersey to the West Coast and back again has been marked by bold leadership and a keen eye for market dynamics. Kate’s unique approach to business and her commitment to community, education, and quality have established Miss Grass as a leader in the cannabis industry.<br/><br/>Tune into <a href='https://www.linkedin.com/company/highspirits/'>High Spirits: The Cannabis Business Podcast</a> this week to get an inside look at the cannabis industry through the lens of one of its most innovative leaders.<br/><br/>#HighSpirits #CannabisCommunity #MissGrass #Entrepreneurship #HempIndustry</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben Larson</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae Grabstein</a> on High Spirits as they explore the journey of transforming a hemp marketplace and media site into a multi-state cannabis brand with a strong community focus. We&apos;ll be joined by <a href='https://www.linkedin.com/in/kate-miller-1352a418/'>Kate Miller</a>, co-founder and CEO of <a href='https://www.linkedin.com/company/missgrass/'>Miss Grass</a> , who has masterfully steered the brand from its roots as a hemp marketplace to a prominent player in the regulated cannabis market.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this deep dive, Kate will share her strategies for cultivating a dedicated community, the challenges and triumphs of scaling in a highly competitive industry, and the pivotal decisions that have shaped <a href='https://www.linkedin.com/company/missgrass/'>Miss Grass</a>. We’ll explore everything from the early days of building brand loyalty through education and content to the complexities of navigating multi-state operations.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚 𝒂𝒏𝒅 𝑩𝒓𝒂𝒏𝒅 𝑳𝒐𝒚𝒂𝒍𝒕𝒚: Discover the strategies Miss Grass used to build and scale its community, and how focusing on education and content creation has fueled brand loyalty. <br/><br/>𝑫𝒊𝒓𝒆𝒄𝒕-𝒕𝒐-𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑫𝒚𝒏𝒂𝒎𝒊𝒄𝒔: Learn about the challenges and advantages of maintaining direct relationships with consumers, and how these insights have influenced product development.<br/><br/>𝑵𝒂𝒗𝒊𝒈𝒂𝒕𝒊𝒏𝒈 𝑬𝒙𝒑𝒂𝒏𝒔𝒊𝒐𝒏 𝒂𝒏𝒅 𝑪𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒐𝒏: Gain insights into the strategic decisions behind market expansion, dealing with competition from larger operators, and how Miss Grass has adapted its approach to maintain brand integrity.<br/><br/>𝑶𝒑𝒆𝒓𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑬𝐟𝐟𝒊𝒄𝒊𝒆𝒏𝒄𝒚 𝒐𝒇 𝒕𝒉𝒆 𝑯𝒆𝒎𝒑 𝑴𝒂𝒓𝒌𝒆𝒕𝒑𝒍𝒂𝒄𝒆: Understand the differences between the state-regulated cannabis industry and the hemp marketplace from a go-to-market and operational perspective.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗞𝗮𝘁𝗲 𝗠𝗶𝗹𝗹𝗲𝗿: Kate Miller is the co-founder and CEO of Miss Grass, a brand at the forefront of transforming cannabis culture. Her journey from New Jersey to the West Coast and back again has been marked by bold leadership and a keen eye for market dynamics. Kate’s unique approach to business and her commitment to community, education, and quality have established Miss Grass as a leader in the cannabis industry.<br/><br/>Tune into <a href='https://www.linkedin.com/company/highspirits/'>High Spirits: The Cannabis Business Podcast</a> this week to get an inside look at the cannabis industry through the lens of one of its most innovative leaders.<br/><br/>#HighSpirits #CannabisCommunity #MissGrass #Entrepreneurship #HempIndustry</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16708329-077-multi-state-brand-building-with-miss-grass-w-ceo-and-co-founder-kate-miller.mp3" length="35107281" type="audio/mpeg" />
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    <itunes:author>Ben Larson and Kate Miller</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16708329</guid>
    <pubDate>Fri, 28 Feb 2025 03:00:00 -0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16708329/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Introduction and Sponsor Shoutout" />
  <psc:chapter start="5:00" title="Navigating Packaging Challenges" />
  <psc:chapter start="10:00" title="The Importance of State" />
  <psc:chapter start="15:00" title="The Launch of Miss Grass and Market Entry" />
  <psc:chapter start="20:00" title="The Power of Community Engagement" />
  <psc:chapter start="25:00" title="Lessons from Market Expansion and Strategy" />
  <psc:chapter start="30:00" title="Understanding the Evolving Cannabis Landscape" />
  <psc:chapter start="35:00" title="Insights on MSOs and Independent Brands" />
  <psc:chapter start="40:00" title="Reflection on Leadership and Growth" />
</psc:chapters>
    <itunes:duration>2923</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>77</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/kate-miller-1352a418/" img="https://storage.buzzsprout.com/by6twv9lhyb60762sjox0ezp3fwe">Kate Miller, CEO and Co-Founder of Miss Grass</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#076 - High Tech, High Returns: The Evolution of Cannabis Retail w/ Chris Violas, CEO of Blaze</itunes:title>
    <title>#076 - High Tech, High Returns: The Evolution of Cannabis Retail w/ Chris Violas, CEO of Blaze</title>
    <itunes:summary><![CDATA[Join Ben &amp; AnnaRae on High Spirits as we delve into the world of cannabis retail with Christopher Violas, CEO of BLAZE®. This episode explores how cutting-edge technology and strategic market insights are reshaping the cannabis industry from the ground up.  🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this discussion, we'll cover the impact of technology and operational efficiency in cannabis retail. Christopher Violas shares his insights on a range of topics including:  𝘙𝘦𝘵𝘢𝘪𝘭 𝘊𝘰𝘯𝘴𝘰𝘭𝘪𝘥𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘌𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘤𝘺: ...]]></itunes:summary>
    <description><![CDATA[<p>Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> on High Spirits as we delve into the world of cannabis retail with <a href='https://www.linkedin.com/in/chrisviolas/'>Christopher Violas</a>, CEO of <a href='https://www.linkedin.com/company/goblaze/'>BLAZE®</a>. This episode explores how cutting-edge technology and strategic market insights are reshaping the cannabis industry from the ground up.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this discussion, we&apos;ll cover the impact of technology and operational efficiency in cannabis retail. <a href='https://www.linkedin.com/in/chrisviolas/'>Christopher Violas</a> shares his insights on a range of topics including:<br/><br/>𝘙𝘦𝘵𝘢𝘪𝘭 𝘊𝘰𝘯𝘴𝘰𝘭𝘪𝘥𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘌𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘤𝘺: Discover how centralizing decision-making and automating processes are helping retailers do more with less.<br/><br/>𝘊𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘉𝘦𝘩𝘢𝘷𝘪𝘰𝘳 𝘛𝘳𝘦𝘯𝘥𝘴: Understand how regional preferences and economic models affect product demand and retail strategies.<br/><br/>𝘐𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘦𝘥 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺: Learn about the move towards holistic solutions that connect POS, e-commerce, and inventory management under one roof.<br/><br/>𝘌-𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘢𝘯𝘥 𝘊𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘊𝘰𝘯𝘷𝘦𝘯𝘪𝘦𝘯𝘤𝘦: Explore the shift towards online ordering and how cannabis retailers are optimizing for delivery and pickup.<br/><br/> 𝘈𝘐 𝘢𝘯𝘥 𝘋𝘢𝘵𝘢 𝘪𝘯 𝘙𝘦𝘵𝘢𝘪𝘭: Get insights into how AI is revolutionizing inventory management, customer retention, and personalized marketing.<br/><br/>𝘌𝘹𝘱𝘢𝘯𝘥𝘪𝘯𝘨 𝘉𝘦𝘺𝘰𝘯𝘥 𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴: Discuss Blaze’s strategic moves into hemp, CBD, and other retail arenas.<br/><br/>𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘢𝘯𝘥 𝘛𝘦𝘢𝘮 𝘋𝘺𝘯𝘢𝘮𝘪𝘤𝘴: Gain perspective on managing a diverse, remote workforce and scaling a high-tech business in a rapidly evolving industry.<br/><br/>💡 𝗠𝗲𝗲𝘁 𝗖𝗵𝗿𝗶𝘀𝘁𝗼𝗽𝗵𝗲𝗿 𝗩𝗶𝗼𝗹𝗮𝘀: <a href='https://www.linkedin.com/in/chrisviolas/'>Christopher Violas</a> is not only the CEO of <a href='https://www.linkedin.com/company/goblaze/'>BLAZE®</a> but also a visionary who has seamlessly blended technology with cannabis retail. From founding a cannabis delivery service to leading a tech-driven revolution in the cannabis industry, Chris brings a wealth of experience and innovation. Under his leadership, Blaze has processed over $1 billion in annual cannabis sales and expanded its footprint to support hundreds of dispensaries across North America.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is a must-listen for anyone interested in the intersection of technology and cannabis retail. Whether you&apos;re an industry veteran, a budding entrepreneur, or simply curious about the future of cannabis markets, you&apos;ll find valuable insights that could shape your view of the industry.<br/><br/>Tune in to <a href='https://www.linkedin.com/company/highspirits/'>High Spirits: The Cannabis Business Podcast</a> to catch all the action and learn how the cannabis retail landscape is evolving to meet the future head-on.<br/><br/></p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23cannabisretail&amp;origin=HASH_TAG_FROM_FEED'>#CannabisRetail</a> </p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23cannabistechnology&amp;origin=HASH_TAG_FROM_FEED'>#CannabisTechnology</a> </p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23cannabisindustry&amp;origin=HASH_TAG_FROM_FEED'>#CannabisIndustry</a> </p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23highspirits&amp;origin=HASH_TAG_FROM_FEED'>#HighSpirits</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> on High Spirits as we delve into the world of cannabis retail with <a href='https://www.linkedin.com/in/chrisviolas/'>Christopher Violas</a>, CEO of <a href='https://www.linkedin.com/company/goblaze/'>BLAZE®</a>. This episode explores how cutting-edge technology and strategic market insights are reshaping the cannabis industry from the ground up.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this discussion, we&apos;ll cover the impact of technology and operational efficiency in cannabis retail. <a href='https://www.linkedin.com/in/chrisviolas/'>Christopher Violas</a> shares his insights on a range of topics including:<br/><br/>𝘙𝘦𝘵𝘢𝘪𝘭 𝘊𝘰𝘯𝘴𝘰𝘭𝘪𝘥𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘌𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘤𝘺: Discover how centralizing decision-making and automating processes are helping retailers do more with less.<br/><br/>𝘊𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘉𝘦𝘩𝘢𝘷𝘪𝘰𝘳 𝘛𝘳𝘦𝘯𝘥𝘴: Understand how regional preferences and economic models affect product demand and retail strategies.<br/><br/>𝘐𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘦𝘥 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺: Learn about the move towards holistic solutions that connect POS, e-commerce, and inventory management under one roof.<br/><br/>𝘌-𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘢𝘯𝘥 𝘊𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘊𝘰𝘯𝘷𝘦𝘯𝘪𝘦𝘯𝘤𝘦: Explore the shift towards online ordering and how cannabis retailers are optimizing for delivery and pickup.<br/><br/> 𝘈𝘐 𝘢𝘯𝘥 𝘋𝘢𝘵𝘢 𝘪𝘯 𝘙𝘦𝘵𝘢𝘪𝘭: Get insights into how AI is revolutionizing inventory management, customer retention, and personalized marketing.<br/><br/>𝘌𝘹𝘱𝘢𝘯𝘥𝘪𝘯𝘨 𝘉𝘦𝘺𝘰𝘯𝘥 𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴: Discuss Blaze’s strategic moves into hemp, CBD, and other retail arenas.<br/><br/>𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘢𝘯𝘥 𝘛𝘦𝘢𝘮 𝘋𝘺𝘯𝘢𝘮𝘪𝘤𝘴: Gain perspective on managing a diverse, remote workforce and scaling a high-tech business in a rapidly evolving industry.<br/><br/>💡 𝗠𝗲𝗲𝘁 𝗖𝗵𝗿𝗶𝘀𝘁𝗼𝗽𝗵𝗲𝗿 𝗩𝗶𝗼𝗹𝗮𝘀: <a href='https://www.linkedin.com/in/chrisviolas/'>Christopher Violas</a> is not only the CEO of <a href='https://www.linkedin.com/company/goblaze/'>BLAZE®</a> but also a visionary who has seamlessly blended technology with cannabis retail. From founding a cannabis delivery service to leading a tech-driven revolution in the cannabis industry, Chris brings a wealth of experience and innovation. Under his leadership, Blaze has processed over $1 billion in annual cannabis sales and expanded its footprint to support hundreds of dispensaries across North America.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is a must-listen for anyone interested in the intersection of technology and cannabis retail. Whether you&apos;re an industry veteran, a budding entrepreneur, or simply curious about the future of cannabis markets, you&apos;ll find valuable insights that could shape your view of the industry.<br/><br/>Tune in to <a href='https://www.linkedin.com/company/highspirits/'>High Spirits: The Cannabis Business Podcast</a> to catch all the action and learn how the cannabis retail landscape is evolving to meet the future head-on.<br/><br/></p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23cannabisretail&amp;origin=HASH_TAG_FROM_FEED'>#CannabisRetail</a> </p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23cannabistechnology&amp;origin=HASH_TAG_FROM_FEED'>#CannabisTechnology</a> </p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23cannabisindustry&amp;origin=HASH_TAG_FROM_FEED'>#CannabisIndustry</a> </p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23highspirits&amp;origin=HASH_TAG_FROM_FEED'>#HighSpirits</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16669136-076-high-tech-high-returns-the-evolution-of-cannabis-retail-w-chris-violas-ceo-of-blaze.mp3" length="42527376" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/n1bgidga5s284xk0sxl5zvkaukc3?.jpg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, and Chris Violas</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16669136</guid>
    <pubDate>Fri, 21 Feb 2025 08:00:00 -0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16669136/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16669136/transcript.json" type="application/json" />
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    <podcast:chapters url="https://www.buzzsprout.com/2241898/16669136/chapters.json" type="application/json" />
    <psc:chapters>
  <psc:chapter start="0:00" title="#076 - High Tech, High Returns: The Evolution of Cannabis Retail w/ Chris Violas, CEO of Blaze" />
  <psc:chapter start="0:05" title="Future of Cannabis Retail and Technology" />
  <psc:chapter start="7:37" title="Leadership and Cannabis Technology Growth" />
  <psc:chapter start="15:59" title="Leadership Tactics and Company Communication" />
  <psc:chapter start="20:56" title="Retail Consolidation and Technology Integration" />
  <psc:chapter start="29:33" title="Cannabis Retail Recommendation Engine Success" />
  <psc:chapter start="35:46" title="AI, Consumer Behavior, and Market Differences" />
  <psc:chapter start="48:44" title="Cannabis Retail Technology Trends" />
</psc:chapters>
    <itunes:duration>3541</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Technology</itunes:keywords>
    <itunes:episode>76</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/chrisviolas/" img="https://storage.buzzsprout.com/g0xzb4fxo5842a1cnbt9q6u6a96d">Chris Violas, CEO of Blaze</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#075 - Legacy of Cannabis Cultivation and Bringing Sungrown to Market w/ Scott Vasterling of Humboldt Family Farms</itunes:title>
    <title>#075 - Legacy of Cannabis Cultivation and Bringing Sungrown to Market w/ Scott Vasterling of Humboldt Family Farms</title>
    <itunes:summary><![CDATA[🌿 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐒𝐮𝐧𝐠𝐫𝐨𝐰𝐧 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 🌿  Join us on this week's episode of High Spirits: The Cannabis Business Podcast, where we delve deep into the verdant fields of Humboldt County with Scott Vasterling, the visionary founder of Humboldt Family Farms. Discover the rich legacy of cannabis cultivation and the promising future of sungrown cannabis in one of the industry's most storied regions.  🌞 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In an industry that's rapidly evolving, there's a growing appreciation for the art...]]></itunes:summary>
    <description><![CDATA[<p>🌿 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐒𝐮𝐧𝐠𝐫𝐨𝐰𝐧 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 🌿<br/><br/>Join us on this week&apos;s episode of <a href='https://www.linkedin.com/company/highspirits/'>High Spirits: The Cannabis Business Podcast</a>, where we delve deep into the verdant fields of Humboldt County with <a href='https://www.linkedin.com/in/scott-vasterling-59268a40/'>Scott Vasterling</a>, the visionary founder of <a href='https://www.linkedin.com/company/humboldt-family-farms/'>Humboldt Family Farms</a>. Discover the rich legacy of cannabis cultivation and the promising future of sungrown cannabis in one of the industry&apos;s most storied regions.<br/><br/>🌞 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In an industry that&apos;s rapidly evolving, there&apos;s a growing appreciation for the artisanal quality and sustainable practices of sungrown cannabis. <a href='https://www.linkedin.com/in/scott-vasterling-59268a40/'>Scott Vasterling</a> brings his extensive background in health, wellness, and agricultural leadership to discuss how <a href='https://www.linkedin.com/company/humboldt-family-farms/'>Humboldt Family Farms</a> is pioneering innovations that could reshape the cannabis market. From the early days of the back-to-the-land movement and Prop 215 to the complexities of Prop 64, we explore how sungrown cannabis is being redefined from &quot;outdoor weed&quot; to a premium, craft category.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>Craft Cultivation Insights: The importance of unique strains and genetics in crafting a superior consumer experience. 🧬<br/><br/>Agricultural Branding: Could a unified brand representing small farms be the answer to the commoditization challenge? 🏷️<br/><br/>Policy Impact: How would interstate commerce change the game for West Coast cannabis farmers? 📜<br/><br/>Sustainability in Cannabis: The advantages of traditional farming techniques in today&apos;s market. 🚜 <br/><br/>🌱 𝗠𝗲𝗲𝘁 𝗦𝗰𝗼𝘁𝘁 𝗩𝗮𝘀𝘁𝗲𝗿𝗹𝗶𝗻𝗴: With a foot in both the corporate world of Johnson &amp; Johnson and the grassroots of Humboldt&apos;s farming community, Scott&apos;s dual expertise offers rare insights into the intersections of health, wellness, and cannabis cultivation. As Chair of the CA DCC Cannabis Advisory Committee and a staunch advocate for family farms, Scott&apos;s leadership is helping to steer the industry towards a more sustainable and equitable future.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is a must for anyone interested in the future of cannabis, the potential of sungrown products, and the stories of those who are leading the way in one of America&apos;s most iconic regions for marijuana cultivation. Whether you&apos;re an industry veteran, a cannabis connoisseur, or simply curious about the evolution of cannabis markets, join us for a conversation that promises to enlighten and inspire.<br/><br/>Tune into High Spirits this Thursday on LinkedIn Live, where <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> and <a href='https://www.linkedin.com/in/annarae/'>AnnaRae Grabstein</a> bring the conversations with cannabis pioneers like <a href='https://www.linkedin.com/in/scott-vasterling-59268a40/'>Scott Vasterling</a> directly to you.<br/><br/></p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23cannabisculture&amp;origin=HASH_TAG_FROM_FEED'>#CannabisCulture</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23sungrown&amp;origin=HASH_TAG_FROM_FEED'>#Sungrown</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23craftcannabis&amp;origin=HASH_TAG_FROM_FEED'>#CraftCannabis</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23cannabiscommunity&amp;origin=HASH_TAG_FROM_FEED'>#CannabisCommunity</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23highspirits&amp;origin=HASH_TAG_FROM_FEED'>#HighSpirits</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>🌿 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐒𝐮𝐧𝐠𝐫𝐨𝐰𝐧 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 🌿<br/><br/>Join us on this week&apos;s episode of <a href='https://www.linkedin.com/company/highspirits/'>High Spirits: The Cannabis Business Podcast</a>, where we delve deep into the verdant fields of Humboldt County with <a href='https://www.linkedin.com/in/scott-vasterling-59268a40/'>Scott Vasterling</a>, the visionary founder of <a href='https://www.linkedin.com/company/humboldt-family-farms/'>Humboldt Family Farms</a>. Discover the rich legacy of cannabis cultivation and the promising future of sungrown cannabis in one of the industry&apos;s most storied regions.<br/><br/>🌞 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In an industry that&apos;s rapidly evolving, there&apos;s a growing appreciation for the artisanal quality and sustainable practices of sungrown cannabis. <a href='https://www.linkedin.com/in/scott-vasterling-59268a40/'>Scott Vasterling</a> brings his extensive background in health, wellness, and agricultural leadership to discuss how <a href='https://www.linkedin.com/company/humboldt-family-farms/'>Humboldt Family Farms</a> is pioneering innovations that could reshape the cannabis market. From the early days of the back-to-the-land movement and Prop 215 to the complexities of Prop 64, we explore how sungrown cannabis is being redefined from &quot;outdoor weed&quot; to a premium, craft category.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>Craft Cultivation Insights: The importance of unique strains and genetics in crafting a superior consumer experience. 🧬<br/><br/>Agricultural Branding: Could a unified brand representing small farms be the answer to the commoditization challenge? 🏷️<br/><br/>Policy Impact: How would interstate commerce change the game for West Coast cannabis farmers? 📜<br/><br/>Sustainability in Cannabis: The advantages of traditional farming techniques in today&apos;s market. 🚜 <br/><br/>🌱 𝗠𝗲𝗲𝘁 𝗦𝗰𝗼𝘁𝘁 𝗩𝗮𝘀𝘁𝗲𝗿𝗹𝗶𝗻𝗴: With a foot in both the corporate world of Johnson &amp; Johnson and the grassroots of Humboldt&apos;s farming community, Scott&apos;s dual expertise offers rare insights into the intersections of health, wellness, and cannabis cultivation. As Chair of the CA DCC Cannabis Advisory Committee and a staunch advocate for family farms, Scott&apos;s leadership is helping to steer the industry towards a more sustainable and equitable future.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is a must for anyone interested in the future of cannabis, the potential of sungrown products, and the stories of those who are leading the way in one of America&apos;s most iconic regions for marijuana cultivation. Whether you&apos;re an industry veteran, a cannabis connoisseur, or simply curious about the evolution of cannabis markets, join us for a conversation that promises to enlighten and inspire.<br/><br/>Tune into High Spirits this Thursday on LinkedIn Live, where <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> and <a href='https://www.linkedin.com/in/annarae/'>AnnaRae Grabstein</a> bring the conversations with cannabis pioneers like <a href='https://www.linkedin.com/in/scott-vasterling-59268a40/'>Scott Vasterling</a> directly to you.<br/><br/></p><p><a href='https://www.linkedin.com/search/results/all/?keywords=%23cannabisculture&amp;origin=HASH_TAG_FROM_FEED'>#CannabisCulture</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23sungrown&amp;origin=HASH_TAG_FROM_FEED'>#Sungrown</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23craftcannabis&amp;origin=HASH_TAG_FROM_FEED'>#CraftCannabis</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23cannabiscommunity&amp;origin=HASH_TAG_FROM_FEED'>#CannabisCommunity</a> <a href='https://www.linkedin.com/search/results/all/?keywords=%23highspirits&amp;origin=HASH_TAG_FROM_FEED'>#HighSpirits</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16619009-075-legacy-of-cannabis-cultivation-and-bringing-sungrown-to-market-w-scott-vasterling-of-humboldt-family-farms.mp3" length="38935048" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/uvnmg3g7h0jet65wcwl6kqxbmocv?.jpg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, and Scott Vasterling</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16619009</guid>
    <pubDate>Thu, 13 Feb 2025 13:00:00 -0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16619009/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16619009/transcript.json" type="application/json" />
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    <podcast:transcript url="https://www.buzzsprout.com/2241898/16619009/transcript.vtt" type="text/vtt" />
    <podcast:chapters url="https://www.buzzsprout.com/2241898/16619009/chapters.json" type="application/json" />
    <psc:chapters>
  <psc:chapter start="0:00" title="#075 - Legacy of Cannabis Cultivation and Bringing Sungrown to Market w/ Scott Vasterling of Humboldt Family Farms" />
  <psc:chapter start="0:05" title="Cannabis Industry and Federal Updates" />
  <psc:chapter start="14:05" title="Sun-Grown Cannabis Market Transition" />
  <psc:chapter start="24:46" title="Craft Cannabis Supply Chain Success" />
  <psc:chapter start="35:58" title="Sustainability and Collaboration in Cannabis Agriculture" />
  <psc:chapter start="44:44" title="Sun-Grown vs Indoor Cannabis Cultivation" />
  <psc:chapter start="53:14" title="Podcast Sign-Off" />
</psc:chapters>
    <itunes:duration>3241</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Cultivation</itunes:keywords>
    <itunes:episode>75</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/scott-vasterling-59268a40/" img="https://storage.buzzsprout.com/ebu8abj23fldige7c9eaw8qwo3on">Scott Vasterling, Founder of Humboldt Family Farms</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#074 - Understanding Receivership &amp; Bankruptcy in Cannabis &amp; Hemp w/ Ted Lanes</itunes:title>
    <title>#074 - Understanding Receivership &amp; Bankruptcy in Cannabis &amp; Hemp w/ Ted Lanes</title>
    <itunes:summary><![CDATA[Tune in to our next episode of 𝗛𝗶𝗴𝗵 𝗦𝗽𝗶𝗿𝗶𝘁𝘀 as we unravel the complexities of receivership and the intricacies of bankruptcy within the cannabis and hemp industries. We're joined by Ted Lanes, the "𝙂𝙧𝙚𝙚𝙣 𝙍𝙚𝙖𝙥𝙚𝙧" of finance, to shed light on what these financial states mean for businesses and creditors alike.  🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: We delve deep into the financial mechanisms that companies in the cannabis industry often have to navigate, particularly focusing on why traditional bankruptcy isn'...]]></itunes:summary>
    <description><![CDATA[<p>Tune in to our next episode of 𝗛𝗶𝗴𝗵 𝗦𝗽𝗶𝗿𝗶𝘁𝘀 as we unravel the complexities of receivership and the intricacies of bankruptcy within the cannabis and hemp industries. We&apos;re joined by <a href='https://www.linkedin.com/in/tedlanes/'>Ted Lanes</a>, the &quot;𝙂𝙧𝙚𝙚𝙣 𝙍𝙚𝙖𝙥𝙚𝙧&quot; of finance, to shed light on what these financial states mean for businesses and creditors alike.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: We delve deep into the financial mechanisms that companies in the cannabis industry often have to navigate, particularly focusing on why traditional bankruptcy isn&apos;t an option and how receivership becomes a path many find themselves on. <a href='https://www.linkedin.com/in/tedlanes/'>Ted Lanes</a>, a seasoned receiver and financial expert, brings clarity to this often murky topic, discussing everything from the role of a receiver to strategic debt restructuring.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/> •  Receivership vs. Bankruptcy: Understand the fundamental differences and why bankruptcy isn&apos;t available for cannabis companies.<br/><br/> •  Role of a Receiver: Explore how receivers are appointed and their responsibilities in managing a company&apos;s assets and operations during financial distress.<br/><br/> •  Legal and Ethical Considerations: Learn about the legal framework surrounding receiverships and the ethical obligations of receivers.<br/><br/> •  Actionable Advice for Vendors and Operators: Practical tips for businesses on both sides of a receivership—how to protect your interests and navigate the process.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗧𝗲𝗱 𝗟𝗮𝗻𝗲𝘀: With a wealth of experience spanning over 30 years across various industries, <a href='https://www.linkedin.com/in/tedlanes/'>Ted Lanes</a> of <a href='https://www.linkedin.com/company/lanes-management-services/'>Lanes Management Services</a> has become a pivotal figure in managing complex receiverships and financial restructurings. His background includes significant roles such as the interim CFO of <a href='https://www.linkedin.com/company/the-medmen/'>MedMen</a> and advisory positions in multimillion-dollar funds, making him a respected authority on financial crisis management.</p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=bankruptcy&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7287620111316791297'>#Bankruptcy</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=receivership&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7287620111316791297'>#Receivership</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=highspirits&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7287620111316791297'>#HighSpirits</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7287620111316791297'>#cannabisindustry</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=hempindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7287620111316791297'>#hempindustry</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Tune in to our next episode of 𝗛𝗶𝗴𝗵 𝗦𝗽𝗶𝗿𝗶𝘁𝘀 as we unravel the complexities of receivership and the intricacies of bankruptcy within the cannabis and hemp industries. We&apos;re joined by <a href='https://www.linkedin.com/in/tedlanes/'>Ted Lanes</a>, the &quot;𝙂𝙧𝙚𝙚𝙣 𝙍𝙚𝙖𝙥𝙚𝙧&quot; of finance, to shed light on what these financial states mean for businesses and creditors alike.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: We delve deep into the financial mechanisms that companies in the cannabis industry often have to navigate, particularly focusing on why traditional bankruptcy isn&apos;t an option and how receivership becomes a path many find themselves on. <a href='https://www.linkedin.com/in/tedlanes/'>Ted Lanes</a>, a seasoned receiver and financial expert, brings clarity to this often murky topic, discussing everything from the role of a receiver to strategic debt restructuring.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/> •  Receivership vs. Bankruptcy: Understand the fundamental differences and why bankruptcy isn&apos;t available for cannabis companies.<br/><br/> •  Role of a Receiver: Explore how receivers are appointed and their responsibilities in managing a company&apos;s assets and operations during financial distress.<br/><br/> •  Legal and Ethical Considerations: Learn about the legal framework surrounding receiverships and the ethical obligations of receivers.<br/><br/> •  Actionable Advice for Vendors and Operators: Practical tips for businesses on both sides of a receivership—how to protect your interests and navigate the process.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗧𝗲𝗱 𝗟𝗮𝗻𝗲𝘀: With a wealth of experience spanning over 30 years across various industries, <a href='https://www.linkedin.com/in/tedlanes/'>Ted Lanes</a> of <a href='https://www.linkedin.com/company/lanes-management-services/'>Lanes Management Services</a> has become a pivotal figure in managing complex receiverships and financial restructurings. His background includes significant roles such as the interim CFO of <a href='https://www.linkedin.com/company/the-medmen/'>MedMen</a> and advisory positions in multimillion-dollar funds, making him a respected authority on financial crisis management.</p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=bankruptcy&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7287620111316791297'>#Bankruptcy</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=receivership&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7287620111316791297'>#Receivership</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=highspirits&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7287620111316791297'>#HighSpirits</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7287620111316791297'>#cannabisindustry</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=hempindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7287620111316791297'>#hempindustry</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16494148-074-understanding-receivership-bankruptcy-in-cannabis-hemp-w-ted-lanes.mp3" length="37818344" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/ur9v6721op7llooproqhlnecyzlt?.jpg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, and Ted Lanes</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16494148</guid>
    <pubDate>Fri, 24 Jan 2025 03:00:00 -0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16494148/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16494148/transcript.json" type="application/json" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome to the show!" />
  <psc:chapter start="8:38" title="Receivership in Cannabis Business" />
  <psc:chapter start="16:26" title="Receivership Process and Priorities" />
  <psc:chapter start="27:13" title="Liquidation Process in Distressed Companies" />
  <psc:chapter start="31:34" title="Financial Strategies for Cannabis Companies" />
  <psc:chapter start="36:08" title="Navigating Entrepreneurial Realities in Cannabis" />
  <psc:chapter start="42:31" title="Federal Legality and Hemp Bankruptcy" />
  <psc:chapter start="51:25" title="Receiverships and Bankruptcies Discussion" />
</psc:chapters>
    <itunes:duration>3149</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Finance</itunes:keywords>
    <itunes:episode>74</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/tedlanes/" img="https://storage.buzzsprout.com/dew5qpcwtmcilf36zksm2z6bpfrl">Ted Lanes, Founding Principal of Lanes Management Services</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#073 - Reaching Peak Performance in 2025 w/ Melanie Curtis, Performance Coach and World Record-Holding Pro Skydiver</itunes:title>
    <title>#073 - Reaching Peak Performance in 2025 w/ Melanie Curtis, Performance Coach and World Record-Holding Pro Skydiver</title>
    <itunes:summary><![CDATA[🌿 𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐏𝐞𝐚𝐤 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐢𝐧 𝟐𝟎𝟐𝟓: 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐄𝐝𝐠𝐞 𝐰𝐢𝐭𝐡 𝐌𝐞𝐥𝐚𝐧𝐢𝐞 𝐂𝐮𝐫𝐭𝐢𝐬 🌿  Dive into a thrilling new episode of 𝗛𝗶𝗴𝗵 𝗦𝗽𝗶𝗿𝗶𝘁𝘀 as we explore the intersection of peak performance in high-stakes environments with Melanie Curtis, a professional skydiver, world record holder, and acclaimed performance coach. Join us as we unravel the parallels between excelling in extreme sports and thriving in the volatile cannabis industry.  🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: Melanie Curtis brings her unique expertise ...]]></itunes:summary>
    <description><![CDATA[<p>🌿 𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐏𝐞𝐚𝐤 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐢𝐧 𝟐𝟎𝟐𝟓: 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐄𝐝𝐠𝐞 𝐰𝐢𝐭𝐡 𝐌𝐞𝐥𝐚𝐧𝐢𝐞 𝐂𝐮𝐫𝐭𝐢𝐬 🌿<br/><br/>Dive into a thrilling new episode of 𝗛𝗶𝗴𝗵 𝗦𝗽𝗶𝗿𝗶𝘁𝘀 as we explore the intersection of peak performance in high-stakes environments with Melanie Curtis, a professional skydiver, world record holder, and acclaimed performance coach. Join us as we unravel the parallels between excelling in extreme sports and thriving in the volatile cannabis industry.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: Melanie Curtis brings her unique expertise from thousands of skydives and high-impact coaching sessions to discuss what it takes to achieve peak performance in any field. We&apos;ll discuss a wide range of topics from managing change, bravery in decision-making, and the art of leadership in uncertain times to practical advice on stress management, overcoming fear, and maintaining mental clarity amidst chaos.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝑷𝒖𝒔𝒉𝒊𝒏𝒈 𝒕𝒉𝒆 𝑬𝒅𝒈𝒆𝒔: How pushing boundaries in skydiving translates to innovation in cannabis.<br/><br/>𝑬𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓𝒔𝒉𝒊𝒑 𝒂𝒏𝒅 𝑩𝒓𝒂𝒗𝒆𝒓𝒚: The courage required to start new ventures and make tough decisions.<br/><br/>𝑯𝒊𝒈𝒉 𝑺𝒕𝒂𝒌𝒆𝒔 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕: Strategies for navigating volatility in cannabis.<br/><br/>𝑰𝒏𝒗𝒆𝒔𝒕𝒊𝒏𝒈 𝒊𝒏 𝑶𝒖𝒓𝒔𝒆𝒍𝒗𝒆𝒔: The importance of self-care and continuous learning for sustained high performance.<br/><br/>𝑻𝒆𝒂𝒎𝒘𝒐𝒓𝒌 𝒂𝒏𝒅 𝑻𝒓𝒖𝒔𝒕: Building and maintaining trust within teams to achieve common goals.<br/><br/>𝑶𝒗𝒆𝒓𝒄𝒐𝒎𝒊𝒏𝒈 𝑭𝒆𝒂𝒓: Techniques to conquer fear and harness it to fuel growth and success.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗠𝗲𝗹𝗮𝗻𝗶𝗲 𝗖𝘂𝗿𝘁𝗶𝘀: Melanie&apos;s life mission goes beyond skydiving. She leverages her experiences to coach individuals and teams on achieving their highest potential, making her a sought-after speaker and consultant. With her vibrant energy and profound insights, Melanie inspires audiences to embrace challenges and transform their lives and workplaces.<br/><br/> 📚 Books mentioned in this episode:<br/><br/>-Man&apos;s Search For Meaning<br/>-The Four Agreements<br/>-The Power of Habit<br/>-Atomic Habits<br/>-No Bad Parts</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>🌿 𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐏𝐞𝐚𝐤 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐢𝐧 𝟐𝟎𝟐𝟓: 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐄𝐝𝐠𝐞 𝐰𝐢𝐭𝐡 𝐌𝐞𝐥𝐚𝐧𝐢𝐞 𝐂𝐮𝐫𝐭𝐢𝐬 🌿<br/><br/>Dive into a thrilling new episode of 𝗛𝗶𝗴𝗵 𝗦𝗽𝗶𝗿𝗶𝘁𝘀 as we explore the intersection of peak performance in high-stakes environments with Melanie Curtis, a professional skydiver, world record holder, and acclaimed performance coach. Join us as we unravel the parallels between excelling in extreme sports and thriving in the volatile cannabis industry.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: Melanie Curtis brings her unique expertise from thousands of skydives and high-impact coaching sessions to discuss what it takes to achieve peak performance in any field. We&apos;ll discuss a wide range of topics from managing change, bravery in decision-making, and the art of leadership in uncertain times to practical advice on stress management, overcoming fear, and maintaining mental clarity amidst chaos.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝑷𝒖𝒔𝒉𝒊𝒏𝒈 𝒕𝒉𝒆 𝑬𝒅𝒈𝒆𝒔: How pushing boundaries in skydiving translates to innovation in cannabis.<br/><br/>𝑬𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓𝒔𝒉𝒊𝒑 𝒂𝒏𝒅 𝑩𝒓𝒂𝒗𝒆𝒓𝒚: The courage required to start new ventures and make tough decisions.<br/><br/>𝑯𝒊𝒈𝒉 𝑺𝒕𝒂𝒌𝒆𝒔 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕: Strategies for navigating volatility in cannabis.<br/><br/>𝑰𝒏𝒗𝒆𝒔𝒕𝒊𝒏𝒈 𝒊𝒏 𝑶𝒖𝒓𝒔𝒆𝒍𝒗𝒆𝒔: The importance of self-care and continuous learning for sustained high performance.<br/><br/>𝑻𝒆𝒂𝒎𝒘𝒐𝒓𝒌 𝒂𝒏𝒅 𝑻𝒓𝒖𝒔𝒕: Building and maintaining trust within teams to achieve common goals.<br/><br/>𝑶𝒗𝒆𝒓𝒄𝒐𝒎𝒊𝒏𝒈 𝑭𝒆𝒂𝒓: Techniques to conquer fear and harness it to fuel growth and success.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗠𝗲𝗹𝗮𝗻𝗶𝗲 𝗖𝘂𝗿𝘁𝗶𝘀: Melanie&apos;s life mission goes beyond skydiving. She leverages her experiences to coach individuals and teams on achieving their highest potential, making her a sought-after speaker and consultant. With her vibrant energy and profound insights, Melanie inspires audiences to embrace challenges and transform their lives and workplaces.<br/><br/> 📚 Books mentioned in this episode:<br/><br/>-Man&apos;s Search For Meaning<br/>-The Four Agreements<br/>-The Power of Habit<br/>-Atomic Habits<br/>-No Bad Parts</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16452599-073-reaching-peak-performance-in-2025-w-melanie-curtis-performance-coach-and-world-record-holding-pro-skydiver.mp3" length="39928836" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/vi24y8tlg1ldhmnsrhp8ipdvd71e?.jpg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, and Melanie Curtis</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16452599</guid>
    <pubDate>Fri, 17 Jan 2025 03:00:00 -0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16452599/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="#073 - Reaching Peak Performance in 2025 w/ Melanie Curtis, Performance Coach and World Record-Holding Pro Skydiver" />
  <psc:chapter start="0:05" title="Peak Performance and Leadership in Cannabis" />
  <psc:chapter start="16:54" title="Navigating Uncertainty in Leadership" />
  <psc:chapter start="22:04" title="Mastering Fear and Goal Setting" />
  <psc:chapter start="30:08" title="Investing in Leadership Growth and Support" />
  <psc:chapter start="42:18" title="Embracing Uncomfortableness for Growth" />
</psc:chapters>
    <itunes:duration>3324</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Coaching</itunes:keywords>
    <itunes:episode>73</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/melaniecurtis11/" img="https://storage.buzzsprout.com/a0842odtr7ccvdmnjt5sk8u27lp6">Melanie Curtis, Performance Coach and World Record-Holding Pro Skydiver</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#072 - Flying High with Hemp Beverages in 2025 w/ Craig &#39;Lewie&#39; Lewis, CEO of Flyers Cocktail Co.</itunes:title>
    <title>#072 - Flying High with Hemp Beverages in 2025 w/ Craig &#39;Lewie&#39; Lewis, CEO of Flyers Cocktail Co.</title>
    <itunes:summary><![CDATA[𝘞𝘦𝘦𝘦𝘦'𝘳𝘳𝘳𝘳𝘳𝘳𝘦𝘦𝘦𝘦 𝘣𝘢𝘢𝘢𝘢𝘢𝘢𝘢𝘤𝘬! Join us for the first episode of the year on 𝙃𝙞𝙜𝙝 𝙎𝙥𝙞𝙧𝙞𝙩𝙨, where we scope out the evolving world of cannabis beverages through the lens of Craig (Lewie) Lewis 🥃🏆, the CEO &amp; Co-Founder of Flyers Cocktail Company. We're kicking off 2025 by diving into the category dominating our minds and the airwaves.  📣 Quick shout out to our title sponsor, KitPrint, the cannabis operator’s production design partner. Use code HIGHSPIRITS when you sign up and get 10% off your f...]]></itunes:summary>
    <description><![CDATA[<p>𝘞𝘦𝘦𝘦𝘦&apos;𝘳𝘳𝘳𝘳𝘳𝘳𝘦𝘦𝘦𝘦 𝘣𝘢𝘢𝘢𝘢𝘢𝘢𝘢𝘤𝘬! Join us for the first episode of the year on 𝙃𝙞𝙜𝙝 𝙎𝙥𝙞𝙧𝙞𝙩𝙨, where we scope out the evolving world of cannabis beverages through the lens of Craig (Lewie) Lewis 🥃🏆, the CEO &amp; Co-Founder of Flyers Cocktail Company. We&apos;re kicking off 2025 by diving into the category dominating our minds and the airwaves.<br/><br/>📣 Quick shout out to our title sponsor, KitPrint, the cannabis operator’s production design partner. Use code HIGHSPIRITS when you sign up and get 10% off your first two months. To learn more, go to kitprint.co to book a call with their team.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this episode, Lewie shares his exhilarating journey from skydiving to shaking up the beverage industry with Flyers Cocktail Company, an award-winning brand that&apos;s redefining how we celebrate moments, big and small. We’ll explore the challenges and triumphs of capital raising in the competitive beverage landscape, discuss the strategic moves that have made Flyers one of the most decorated names in the space, and get Lewie&apos;s fearless predictions for the industry in 2025.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘙𝘢𝘪𝘴𝘪𝘯𝘨 𝘢𝘯𝘥 𝘔𝘢𝘳𝘬𝘦𝘵 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘪𝘰𝘯: Learn how Flyers has navigated the bustling market of cannabis beverages and stood out from the crowd.<br/><br/>𝘈𝘸𝘢𝘳𝘥-𝘞𝘪𝘯𝘯𝘪𝘯𝘨 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺: Unpack whether product awards are merely vanity or offer real value to brands in this sector.<br/><br/>𝘋𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘰𝘳 𝘙𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴: Discover the importance of supporting distributors and how Flyers Cocktail Co. ensures mutual success.<br/><br/>𝘌𝘮𝘦𝘳𝘨𝘪𝘯𝘨 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴: Gain insights into Lewie’s leadership philosophy and his approach to steering a leading brand in a rapidly evolving market.<br/><br/>2025 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘗𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴: Hear what the future may hold for hemp beverages and the broader non-alcoholic segment in the new year.<br/><br/>🌟 𝗠𝗲𝗲𝘁 Craig (Lewie) Lewis 🥃🏆: Not just the CEO of Flyers Cocktail Co., Lewie is a TEDx speaker, avid adventurer, and a visionary in both his professional and personal life. With a background that spans from high-stakes skydiving to high-profile brand activations, Lewie brings a unique blend of excitement and expertise to the cannabis beverage industry.<br/><br/>📅 Catch this high-flying episode of 𝙃𝙞𝙜𝙝 𝙎𝙥𝙞𝙧𝙞𝙩𝙨 this Thursday on LinkedIn Live for an invigorating discussion packed with actionable insights and inspiring stories.<br/><br/><a href='https://www.youtube.com/hashtag/cannabisbeverages'>#CannabisBeverages</a> <a href='https://www.youtube.com/hashtag/drinkcannabis'>#DrinkCannabis</a> <a href='https://www.youtube.com/hashtag/highspirits'>#HighSpirits</a> <a href='https://www.youtube.com/hashtag/drinkflyers'>#DrinkFlyers</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>𝘞𝘦𝘦𝘦𝘦&apos;𝘳𝘳𝘳𝘳𝘳𝘳𝘦𝘦𝘦𝘦 𝘣𝘢𝘢𝘢𝘢𝘢𝘢𝘢𝘤𝘬! Join us for the first episode of the year on 𝙃𝙞𝙜𝙝 𝙎𝙥𝙞𝙧𝙞𝙩𝙨, where we scope out the evolving world of cannabis beverages through the lens of Craig (Lewie) Lewis 🥃🏆, the CEO &amp; Co-Founder of Flyers Cocktail Company. We&apos;re kicking off 2025 by diving into the category dominating our minds and the airwaves.<br/><br/>📣 Quick shout out to our title sponsor, KitPrint, the cannabis operator’s production design partner. Use code HIGHSPIRITS when you sign up and get 10% off your first two months. To learn more, go to kitprint.co to book a call with their team.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this episode, Lewie shares his exhilarating journey from skydiving to shaking up the beverage industry with Flyers Cocktail Company, an award-winning brand that&apos;s redefining how we celebrate moments, big and small. We’ll explore the challenges and triumphs of capital raising in the competitive beverage landscape, discuss the strategic moves that have made Flyers one of the most decorated names in the space, and get Lewie&apos;s fearless predictions for the industry in 2025.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘙𝘢𝘪𝘴𝘪𝘯𝘨 𝘢𝘯𝘥 𝘔𝘢𝘳𝘬𝘦𝘵 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘪𝘰𝘯: Learn how Flyers has navigated the bustling market of cannabis beverages and stood out from the crowd.<br/><br/>𝘈𝘸𝘢𝘳𝘥-𝘞𝘪𝘯𝘯𝘪𝘯𝘨 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺: Unpack whether product awards are merely vanity or offer real value to brands in this sector.<br/><br/>𝘋𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘰𝘳 𝘙𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴: Discover the importance of supporting distributors and how Flyers Cocktail Co. ensures mutual success.<br/><br/>𝘌𝘮𝘦𝘳𝘨𝘪𝘯𝘨 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴: Gain insights into Lewie’s leadership philosophy and his approach to steering a leading brand in a rapidly evolving market.<br/><br/>2025 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘗𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴: Hear what the future may hold for hemp beverages and the broader non-alcoholic segment in the new year.<br/><br/>🌟 𝗠𝗲𝗲𝘁 Craig (Lewie) Lewis 🥃🏆: Not just the CEO of Flyers Cocktail Co., Lewie is a TEDx speaker, avid adventurer, and a visionary in both his professional and personal life. With a background that spans from high-stakes skydiving to high-profile brand activations, Lewie brings a unique blend of excitement and expertise to the cannabis beverage industry.<br/><br/>📅 Catch this high-flying episode of 𝙃𝙞𝙜𝙝 𝙎𝙥𝙞𝙧𝙞𝙩𝙨 this Thursday on LinkedIn Live for an invigorating discussion packed with actionable insights and inspiring stories.<br/><br/><a href='https://www.youtube.com/hashtag/cannabisbeverages'>#CannabisBeverages</a> <a href='https://www.youtube.com/hashtag/drinkcannabis'>#DrinkCannabis</a> <a href='https://www.youtube.com/hashtag/highspirits'>#HighSpirits</a> <a href='https://www.youtube.com/hashtag/drinkflyers'>#DrinkFlyers</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16412465-072-flying-high-with-hemp-beverages-in-2025-w-craig-lewie-lewis-ceo-of-flyers-cocktail-co.mp3" length="37808315" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Craig &#39;Lewie&#39; Lewis</itunes:author>
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    <pubDate>Fri, 10 Jan 2025 03:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="#072 - Flying High with Hemp Beverages in 2025 w/ Craig &#39;Lewie&#39; Lewis, CEO of Flyers Cocktail Co." />
  <psc:chapter start="0:05" title="Hemp Beverages and Cannabis Regulations" />
  <psc:chapter start="7:16" title="Warning Labels and Cannabis Dispensaries" />
  <psc:chapter start="10:33" title="Cannabis Beverage Innovation and Market Expansion" />
  <psc:chapter start="23:45" title="Building a Premium THC Beverage Brand" />
  <psc:chapter start="29:45" title="Wholesale Distribution and Brand Education" />
  <psc:chapter start="34:47" title="Retail Presence and Brand Building" />
  <psc:chapter start="45:55" title="Focus on Target Markets and Growth" />
</psc:chapters>
    <itunes:duration>3147</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>72</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>true</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/craiglewis06/" img="https://storage.buzzsprout.com/247dfk6hrj84myzg76hhi6pks6yy">Craig &#39;Lewie&#39; Lewis, CEO and Co-Founder of Flyers Cocktail Co.</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
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    <itunes:title>#071 - End of Year Wrap-Up: Vireo&#39;s Bold Moves, Rise of Hemp Beverages, and 2025 Predictions</itunes:title>
    <title>#071 - End of Year Wrap-Up: Vireo&#39;s Bold Moves, Rise of Hemp Beverages, and 2025 Predictions</title>
    <itunes:summary><![CDATA[What if the latest moves by a major cannabis company could set off a chain reaction across the entire industry? Unravel the implications of Vireo's strategic transformation under the astute leadership of Tyson McDonald. We dive into the latest maneuvers by Vireo, who is making headlines with a game-changing capital influx and the acquisition of four profitable single-state operators. As we gather at Ben's festive office, we discuss the potential ripple effects of these no-cash deals and specu...]]></itunes:summary>
    <description><![CDATA[<p>What if the latest moves by a major cannabis company could set off a chain reaction across the entire industry? Unravel the implications of Vireo&apos;s strategic transformation under the astute leadership of Tyson McDonald. We dive into the latest maneuvers by Vireo, who is making headlines with a game-changing capital influx and the acquisition of four profitable single-state operators. As we gather at Ben&apos;s festive office, we discuss the potential ripple effects of these no-cash deals and speculate whether this could ignite a wave of consolidation reminiscent of past industry-shaking investments.<br/><br/>The cannabis landscape is shifting, and 2024 has been a year of both tumult and triumph. Despite the downfalls of California giants like MedMen and High Times, there&apos;s a silver lining as we witness the resilience of companies that have managed to refinance and keep the gears turning. Meanwhile, the rise of cannabis-infused beverages is rewriting the rule book, capturing the attention of consumers and opening new doors in the alcohol market. We explore the exciting possibilities in this burgeoning sector, while also contemplating the ongoing challenges posed by federal hemp policies and potential farm bill delays.<br/><br/>Looking forward to 2025, we are filled with optimism for the hemp beverage industry and its potential to reshape the mainstream market. The conversation turns to the foundational strategies needed to capitalize on these opportunities, emphasizing education, influence, and team alignment. As we nurture a culture of peak performance, we remain committed to fostering authentic collaborations that drive positive outcomes. Join us as we embrace the dedication and passion of our team and partners, and gear up for bold moves that could redefine the competitive landscape in the coming year.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>What if the latest moves by a major cannabis company could set off a chain reaction across the entire industry? Unravel the implications of Vireo&apos;s strategic transformation under the astute leadership of Tyson McDonald. We dive into the latest maneuvers by Vireo, who is making headlines with a game-changing capital influx and the acquisition of four profitable single-state operators. As we gather at Ben&apos;s festive office, we discuss the potential ripple effects of these no-cash deals and speculate whether this could ignite a wave of consolidation reminiscent of past industry-shaking investments.<br/><br/>The cannabis landscape is shifting, and 2024 has been a year of both tumult and triumph. Despite the downfalls of California giants like MedMen and High Times, there&apos;s a silver lining as we witness the resilience of companies that have managed to refinance and keep the gears turning. Meanwhile, the rise of cannabis-infused beverages is rewriting the rule book, capturing the attention of consumers and opening new doors in the alcohol market. We explore the exciting possibilities in this burgeoning sector, while also contemplating the ongoing challenges posed by federal hemp policies and potential farm bill delays.<br/><br/>Looking forward to 2025, we are filled with optimism for the hemp beverage industry and its potential to reshape the mainstream market. The conversation turns to the foundational strategies needed to capitalize on these opportunities, emphasizing education, influence, and team alignment. As we nurture a culture of peak performance, we remain committed to fostering authentic collaborations that drive positive outcomes. Join us as we embrace the dedication and passion of our team and partners, and gear up for bold moves that could redefine the competitive landscape in the coming year.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16312959-071-end-of-year-wrap-up-vireo-s-bold-moves-rise-of-hemp-beverages-and-2025-predictions.mp3" length="38124405" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 19 Dec 2024 17:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="Big Announcement in Cannabis Industry" />
  <psc:chapter start="13:37" title="Shifts in Cannabis Industry Dynamics" />
  <psc:chapter start="28:03" title="Emerging Trends in Non-Alcoholic Beverages" />
  <psc:chapter start="43:05" title="Future of Cannabis Industry in 2025" />
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    <itunes:duration>3172</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy, #071</itunes:keywords>
    <itunes:episode>71</itunes:episode>
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    <itunes:title>#070 - MJBizCon Recap: Ben &amp; AnnaRae catch-up on everything from Disneyland Magic to THC-Infused parties</itunes:title>
    <title>#070 - MJBizCon Recap: Ben &amp; AnnaRae catch-up on everything from Disneyland Magic to THC-Infused parties</title>
    <itunes:summary><![CDATA[🌿 𝐌𝐉𝐁𝐢𝐳𝐂𝐨𝐧 𝐑𝐞𝐜𝐚𝐩: 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐬𝐡𝐨𝐰, 𝐭𝐡𝐞 𝐇𝐢𝐠𝐡 𝐒𝐩𝐢𝐫𝐢𝐭𝐬 𝐌𝐨𝐫𝐧𝐢𝐧𝐠 𝐌𝐢𝐱𝐞𝐫, 𝐚𝐧𝐝 𝐛𝐞𝐲𝐨𝐧𝐝 🌿  Join us for a special episode of High Spirits, where your hosts Ben &amp; AnnaRae share their experiences and insights from MJBizCon 2024 in Las Vegas. Fresh from hosting the High Spirits Morning Mixer, they're ready to dive deep into the event's highlights, key takeaways, and the future of cannabis trends they witnessed.  📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? Whether you're a cannabis industry professional who mis...]]></itunes:summary>
    <description><![CDATA[<p>🌿 𝐌𝐉𝐁𝐢𝐳𝐂𝐨𝐧 𝐑𝐞𝐜𝐚𝐩: 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐬𝐡𝐨𝐰, 𝐭𝐡𝐞 𝐇𝐢𝐠𝐡 𝐒𝐩𝐢𝐫𝐢𝐭𝐬 𝐌𝐨𝐫𝐧𝐢𝐧𝐠 𝐌𝐢𝐱𝐞𝐫, 𝐚𝐧𝐝 𝐛𝐞𝐲𝐨𝐧𝐝 🌿<br/><br/>Join us for a special episode of High Spirits, where your hosts <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> share their experiences and insights from MJBizCon 2024 in Las Vegas. Fresh from hosting the High Spirits Morning Mixer, they&apos;re ready to dive deep into the event&apos;s highlights, key takeaways, and the future of cannabis trends they witnessed.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? Whether you&apos;re a cannabis industry professional who missed the event, or an enthusiast eager to catch up on the latest trends, this episode promises a comprehensive recap with personal flair. Get the scoop on what&apos;s next for the cannabis industry from two of its most passionate advocates.<br/><br/>Tune into <a href='https://www.linkedin.com/company/highspirits/'>High Spirits: The Cannabis Business Podcast</a> this Wednesday on LinkedIn Live for an episode packed with insights, laughter, and the best of MJBizCon.<br/><br/><a href='https://www.linkedin.com/feed/hashtag/?keywords=mjbizcon&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7272005262989770752'>#MJBizCon</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7272005262989770752'>#CannabisIndustry</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=highspirits&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7272005262989770752'>#HighSpirits</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabiscommunity&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7272005262989770752'>#CannabisCommunity</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>🌿 𝐌𝐉𝐁𝐢𝐳𝐂𝐨𝐧 𝐑𝐞𝐜𝐚𝐩: 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐬𝐡𝐨𝐰, 𝐭𝐡𝐞 𝐇𝐢𝐠𝐡 𝐒𝐩𝐢𝐫𝐢𝐭𝐬 𝐌𝐨𝐫𝐧𝐢𝐧𝐠 𝐌𝐢𝐱𝐞𝐫, 𝐚𝐧𝐝 𝐛𝐞𝐲𝐨𝐧𝐝 🌿<br/><br/>Join us for a special episode of High Spirits, where your hosts <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> share their experiences and insights from MJBizCon 2024 in Las Vegas. Fresh from hosting the High Spirits Morning Mixer, they&apos;re ready to dive deep into the event&apos;s highlights, key takeaways, and the future of cannabis trends they witnessed.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? Whether you&apos;re a cannabis industry professional who missed the event, or an enthusiast eager to catch up on the latest trends, this episode promises a comprehensive recap with personal flair. Get the scoop on what&apos;s next for the cannabis industry from two of its most passionate advocates.<br/><br/>Tune into <a href='https://www.linkedin.com/company/highspirits/'>High Spirits: The Cannabis Business Podcast</a> this Wednesday on LinkedIn Live for an episode packed with insights, laughter, and the best of MJBizCon.<br/><br/><a href='https://www.linkedin.com/feed/hashtag/?keywords=mjbizcon&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7272005262989770752'>#MJBizCon</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7272005262989770752'>#CannabisIndustry</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=highspirits&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7272005262989770752'>#HighSpirits</a> <a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabiscommunity&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7272005262989770752'>#CannabisCommunity</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16272384-070-mjbizcon-recap-ben-annarae-catch-up-on-everything-from-disneyland-magic-to-thc-infused-parties.mp3" length="32831236" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Fri, 13 Dec 2024 03:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="#070 - MJBizCon Recap: Ben &amp; AnnaRae catch-up on everything from Disneyland Magic to THC-Infused parties" />
  <psc:chapter start="0:05" title="Recent Life Updates and Family Adventures" />
  <psc:chapter start="6:37" title="Cannabis Industry Conference Recap" />
  <psc:chapter start="18:43" title="Show Attendance Inquiry" />
</psc:chapters>
    <itunes:duration>2732</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>70</itunes:episode>
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    <itunes:title>#069 - Cannabis Business News Roundup: MN fumbles social equity, GTI bets big on bev, Senate draft of Farm Bill drops, and more | November 21, 2024</itunes:title>
    <title>#069 - Cannabis Business News Roundup: MN fumbles social equity, GTI bets big on bev, Senate draft of Farm Bill drops, and more | November 21, 2024</title>
    <itunes:summary><![CDATA[🎙𝐉𝐨𝐢𝐧 𝐔𝐬 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 𝐟𝐨𝐫 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝-𝐮𝐩!🌿  It's been another eventful week in the world of cannabis, and we're excited to talk about it.   In this week's episode, we discuss... 🚨  Minnesota's botched social equity lottery application (read robbery) 🍸  GTI's big bet on beverage through Agrify's acquisition of Señorita 🌿  What the new Senate draft of the Farm Bill means for hemp 💵  Paywalls and supporting your cannabis media and niche news sources...]]></itunes:summary>
    <description><![CDATA[<p>🎙𝐉𝐨𝐢𝐧 𝐔𝐬 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 𝐟𝐨𝐫 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝-𝐮𝐩!🌿<br/><br/>It&apos;s been another eventful week in the world of cannabis, and we&apos;re excited to talk about it. <br/><br/>In this week&apos;s episode, we discuss...<br/>🚨  Minnesota&apos;s botched social equity lottery application (read robbery)<br/>🍸  GTI&apos;s big bet on beverage through Agrify&apos;s acquisition of Señorita<br/>🌿  What the new Senate draft of the Farm Bill means for hemp<br/>💵  Paywalls and supporting your cannabis media and niche news sources<br/><br/>Tune-in to find out, or simply wait for the podcast to air. As always, High Spirits is more than a podcast – it&apos;s a dynamic conversation among leaders in the cannabis industry. We film live, and your participation is what makes our discussion richer and more meaningful. We invite you to contribute to the conversation and let us know what&apos;s important to you! What topics should we delve into? We welcome your questions and comments, so drop them into the chat and join us as we dive into the current events of the cannabis industry!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>🎙𝐉𝐨𝐢𝐧 𝐔𝐬 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 𝐟𝐨𝐫 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝-𝐮𝐩!🌿<br/><br/>It&apos;s been another eventful week in the world of cannabis, and we&apos;re excited to talk about it. <br/><br/>In this week&apos;s episode, we discuss...<br/>🚨  Minnesota&apos;s botched social equity lottery application (read robbery)<br/>🍸  GTI&apos;s big bet on beverage through Agrify&apos;s acquisition of Señorita<br/>🌿  What the new Senate draft of the Farm Bill means for hemp<br/>💵  Paywalls and supporting your cannabis media and niche news sources<br/><br/>Tune-in to find out, or simply wait for the podcast to air. As always, High Spirits is more than a podcast – it&apos;s a dynamic conversation among leaders in the cannabis industry. We film live, and your participation is what makes our discussion richer and more meaningful. We invite you to contribute to the conversation and let us know what&apos;s important to you! What topics should we delve into? We welcome your questions and comments, so drop them into the chat and join us as we dive into the current events of the cannabis industry!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16152993-069-cannabis-business-news-roundup-mn-fumbles-social-equity-gti-bets-big-on-bev-senate-draft-of-farm-bill-drops-and-more-november-21-2024.mp3" length="26768360" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Fri, 22 Nov 2024 05:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="#069 - Cannabis Business News Roundup: MN fumbles social equity, GTI bets big on bev, Senate draft of Farm Bill drops, and more | November 21, 2024" />
  <psc:chapter start="0:06" title="THC Beverage Market Trends" />
  <psc:chapter start="8:13" title="Equity Lottery Application Process Issues" />
  <psc:chapter start="15:12" title="Hemp Beverage Market Trends Analysis" />
  <psc:chapter start="30:17" title="Supporting Niche Cannabis News Sources" />
</psc:chapters>
    <itunes:duration>2227</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
    <itunes:episode>69</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>#068 - The Future of Cannabis Tech w/ Socrates Rosenfeld, CEO of Jane Technologies</itunes:title>
    <title>#068 - The Future of Cannabis Tech w/ Socrates Rosenfeld, CEO of Jane Technologies</title>
    <itunes:summary><![CDATA[Explore the cutting-edge world of cannabis technology with Socrates Rosenfeld, the CEO and co-founder of Jane Technologies. Prepare to be intrigued by the potential shifts in federal cannabis reform as we discuss the surprising nomination of Matt Gaetz for US Attorney General by President-elect Trump. Join AnnaRae Grabstein as she recounts the latest developments in the cannabis industry from the Benzinga Cannabis Market Spotlight and Agrify's strategic acquisition of Señorita, marking a bold...]]></itunes:summary>
    <description><![CDATA[<p>Explore the cutting-edge world of cannabis technology with Socrates Rosenfeld, the CEO and co-founder of Jane Technologies. Prepare to be intrigued by the potential shifts in federal cannabis reform as we discuss the surprising nomination of Matt Gaetz for US Attorney General by President-elect Trump. Join AnnaRae Grabstein as she recounts the latest developments in the cannabis industry from the Benzinga Cannabis Market Spotlight and Agrify&apos;s strategic acquisition of Señorita, marking a bold entry into the hemp beverage market.<br/><br/>Discover how Jane Technologies is reshaping the cannabis e-commerce landscape like no other. Socrates and AnnaRae (in Ben&apos;s absence) dive into the sophisticated digital infrastructure that aligns with consumer needs while keeping service costs low, unlike the pitfalls faced by giants like Uber and DoorDash. We tackle the importance of data standardization, the power of e-commerce automation, and the nuances of personalizing the cannabis shopping experience through Jane&apos;s innovative MyHigh initiative. Learn how these technological advancements are not only optimizing retail operations but also enhancing consumer engagement through personalized product recommendations.<br/><br/>Wrapping up, our conversation takes a reflective turn as we consider the evolution of the cannabis industry through various political administrations. We emphasize the resilience of this movement and its continued commitment to expanding access to cannabis. With insights drawn from leading a remote team and fostering innovation, this episode is a tribute to the pioneers who have shaped the industry and a call to stay united in pursuing sustainable growth amid a shifting political landscape. Tune in to embrace the dynamic world of cannabis technology and its promising future.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Explore the cutting-edge world of cannabis technology with Socrates Rosenfeld, the CEO and co-founder of Jane Technologies. Prepare to be intrigued by the potential shifts in federal cannabis reform as we discuss the surprising nomination of Matt Gaetz for US Attorney General by President-elect Trump. Join AnnaRae Grabstein as she recounts the latest developments in the cannabis industry from the Benzinga Cannabis Market Spotlight and Agrify&apos;s strategic acquisition of Señorita, marking a bold entry into the hemp beverage market.<br/><br/>Discover how Jane Technologies is reshaping the cannabis e-commerce landscape like no other. Socrates and AnnaRae (in Ben&apos;s absence) dive into the sophisticated digital infrastructure that aligns with consumer needs while keeping service costs low, unlike the pitfalls faced by giants like Uber and DoorDash. We tackle the importance of data standardization, the power of e-commerce automation, and the nuances of personalizing the cannabis shopping experience through Jane&apos;s innovative MyHigh initiative. Learn how these technological advancements are not only optimizing retail operations but also enhancing consumer engagement through personalized product recommendations.<br/><br/>Wrapping up, our conversation takes a reflective turn as we consider the evolution of the cannabis industry through various political administrations. We emphasize the resilience of this movement and its continued commitment to expanding access to cannabis. With insights drawn from leading a remote team and fostering innovation, this episode is a tribute to the pioneers who have shaped the industry and a call to stay united in pursuing sustainable growth amid a shifting political landscape. Tune in to embrace the dynamic world of cannabis technology and its promising future.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16120528-068-the-future-of-cannabis-tech-w-socrates-rosenfeld-ceo-of-jane-technologies.mp3" length="38871663" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Socrates Rosenfeld</itunes:author>
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    <pubDate>Sun, 17 Nov 2024 07:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="#068 - The Future of Cannabis Tech w/ Socrates Rosenfeld, CEO of Jane Technologies" />
  <psc:chapter start="0:06" title="Cannabis Technology With Jane Technologies" />
  <psc:chapter start="15:23" title="Cannabis Technology and Data Standardization" />
  <psc:chapter start="19:21" title="E-Commerce Automation in Cannabis Technology" />
  <psc:chapter start="28:11" title="Personalized Cannabis Recommendations With Jane" />
  <psc:chapter start="34:23" title="Leading and Scaling Remote Teams" />
  <psc:chapter start="47:32" title="Building a Lasting Cannabis Industry" />
</psc:chapters>
    <itunes:duration>3236</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Technology</itunes:keywords>
    <itunes:episode>68</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/socratesrosenfeld/" img="https://storage.buzzsprout.com/mjgh8pf2s5uuvaeb6mrj8kyiazss">Socrates Rosenfeld, CEO of Jane Technologies</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#067 - Election Recap w/ Returning Guest, Hirsh Jain of Ananda Strategy</itunes:title>
    <title>#067 - Election Recap w/ Returning Guest, Hirsh Jain of Ananda Strategy</title>
    <itunes:summary><![CDATA[Join Ben and AnnaRae on Thursday for a special post-election recording of High Spirits as we unpack Tuesday's election results, focusing specifically on the presidential race, various state ballot measures related to cannabis, and the broader implications for hemp and cannabis policy. We're thrilled to welcome back Hirsh Jain, one of our industry's brightest policy minds, for an in-depth analysis of what these results might mean for the future of cannabis legalization and regulation.  🚀 𝗔𝗯𝗼𝘂𝘁...]]></itunes:summary>
    <description><![CDATA[<p>Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> and <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> on Thursday for a special post-election recording of High Spirits as we unpack Tuesday&apos;s election results, focusing specifically on the presidential race, various state ballot measures related to cannabis, and the broader implications for hemp and cannabis policy. We&apos;re thrilled to welcome back <a href='https://www.linkedin.com/in/hirsh-jain/'>Hirsh Jain</a>, one of our industry&apos;s brightest policy minds, for an in-depth analysis of what these results might mean for the future of cannabis legalization and regulation.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this special post-election breakdown, <a href='https://www.linkedin.com/in/hirsh-jain/'>Hirsh Jain</a> from <a href='https://www.linkedin.com/company/ananda-strategy/'>Ananda Strategy</a> will help us navigate through the various state results, including the six cannabis-related ballot measures. We&apos;ll explore the potential for federal cannabis legalization in the next four years, the ongoing hemp versus cannabis debate, and the public&apos;s current stance on cannabis.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝘗𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵𝘪𝘢𝘭 𝘐𝘮𝘱𝘢𝘤𝘵: How the results of the presidential election could influence federal cannabis policy.<br/><br/>𝘚𝘵𝘢𝘵𝘦 𝘉𝘢𝘭𝘭𝘰𝘵 𝘔𝘦𝘢𝘴𝘶𝘳𝘦𝘴: Detailed insights into the six state ballot measures and their implications for local and national cannabis policy.<br/><br/>𝘍𝘶𝘵𝘶𝘳𝘦 𝘗𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴: Predictions for cannabis legislation in the coming years and potential shifts in public opinion and political strategy.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗛𝗶𝗿𝘀𝗵 𝗝𝗮𝗶𝗻: Returning guest <a href='https://www.linkedin.com/in/hirsh-jain/'>Hirsh Jain</a> (𝘴𝘦𝘦 𝘌𝘱. 36 - 𝘊𝘰𝘯𝘴𝘦𝘳𝘷𝘢𝘵𝘪𝘷𝘦 𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴: 𝘛𝘩𝘦 𝘙𝘦𝘥 𝘞𝘢𝘷𝘦; 𝘰𝘯𝘦 𝘰𝘧 𝘰𝘶𝘳 𝘮𝘰𝘴𝘵 𝘱𝘰𝘱𝘶𝘭𝘢𝘳 𝘦𝘱𝘪𝘴𝘰𝘥𝘦𝘴) is a leading policy expert and strategic consultant in the cannabis industry. With deep roots in advocacy and policy reform, Hirsh brings a wealth of knowledge and perspective on the intersection of cannabis legislation and industry dynamics.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is a must-listen for anyone interested in the political landscape of cannabis, from industry stakeholders to policy enthusiasts. Get a comprehensive understanding of the election&apos;s impact on cannabis policy and what it could mean for consumers and businesses alike.<br/><br/>Tune in to <a href='https://www.linkedin.com/company/highspirits/'>High Spirits: The Cannabis Business Podcast</a> this Thursday on LinkedIn Live for a dynamic discussion full of insights and predictions.<br/><br/></p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabispolicy&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7258947291196137472'>#CannabisPolicy</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=electionresults&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7258947291196137472'>#ElectionResults</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7258947291196137472'>#CannabisIndustry</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=highspirits&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7258947291196137472'>#HighSpirits</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> and <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> on Thursday for a special post-election recording of High Spirits as we unpack Tuesday&apos;s election results, focusing specifically on the presidential race, various state ballot measures related to cannabis, and the broader implications for hemp and cannabis policy. We&apos;re thrilled to welcome back <a href='https://www.linkedin.com/in/hirsh-jain/'>Hirsh Jain</a>, one of our industry&apos;s brightest policy minds, for an in-depth analysis of what these results might mean for the future of cannabis legalization and regulation.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this special post-election breakdown, <a href='https://www.linkedin.com/in/hirsh-jain/'>Hirsh Jain</a> from <a href='https://www.linkedin.com/company/ananda-strategy/'>Ananda Strategy</a> will help us navigate through the various state results, including the six cannabis-related ballot measures. We&apos;ll explore the potential for federal cannabis legalization in the next four years, the ongoing hemp versus cannabis debate, and the public&apos;s current stance on cannabis.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝘗𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵𝘪𝘢𝘭 𝘐𝘮𝘱𝘢𝘤𝘵: How the results of the presidential election could influence federal cannabis policy.<br/><br/>𝘚𝘵𝘢𝘵𝘦 𝘉𝘢𝘭𝘭𝘰𝘵 𝘔𝘦𝘢𝘴𝘶𝘳𝘦𝘴: Detailed insights into the six state ballot measures and their implications for local and national cannabis policy.<br/><br/>𝘍𝘶𝘵𝘶𝘳𝘦 𝘗𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴: Predictions for cannabis legislation in the coming years and potential shifts in public opinion and political strategy.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗛𝗶𝗿𝘀𝗵 𝗝𝗮𝗶𝗻: Returning guest <a href='https://www.linkedin.com/in/hirsh-jain/'>Hirsh Jain</a> (𝘴𝘦𝘦 𝘌𝘱. 36 - 𝘊𝘰𝘯𝘴𝘦𝘳𝘷𝘢𝘵𝘪𝘷𝘦 𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴: 𝘛𝘩𝘦 𝘙𝘦𝘥 𝘞𝘢𝘷𝘦; 𝘰𝘯𝘦 𝘰𝘧 𝘰𝘶𝘳 𝘮𝘰𝘴𝘵 𝘱𝘰𝘱𝘶𝘭𝘢𝘳 𝘦𝘱𝘪𝘴𝘰𝘥𝘦𝘴) is a leading policy expert and strategic consultant in the cannabis industry. With deep roots in advocacy and policy reform, Hirsh brings a wealth of knowledge and perspective on the intersection of cannabis legislation and industry dynamics.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is a must-listen for anyone interested in the political landscape of cannabis, from industry stakeholders to policy enthusiasts. Get a comprehensive understanding of the election&apos;s impact on cannabis policy and what it could mean for consumers and businesses alike.<br/><br/>Tune in to <a href='https://www.linkedin.com/company/highspirits/'>High Spirits: The Cannabis Business Podcast</a> this Thursday on LinkedIn Live for a dynamic discussion full of insights and predictions.<br/><br/></p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabispolicy&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7258947291196137472'>#CannabisPolicy</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=electionresults&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7258947291196137472'>#ElectionResults</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7258947291196137472'>#CannabisIndustry</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=highspirits&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7258947291196137472'>#HighSpirits</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16069067-067-election-recap-w-returning-guest-hirsh-jain-of-ananda-strategy.mp3" length="41942647" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/o89nzz9kgoqd54rn70m5w9mqkv53?.jpg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, and Hirsh Jain</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16069067</guid>
    <pubDate>Thu, 07 Nov 2024 20:00:00 -0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16069067/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="#067 - Election Recap w/ Returning Guest, Hirsh Jain of Ananda Strategy" />
  <psc:chapter start="0:06" title="Post-Election Cannabis Stock Review" />
  <psc:chapter start="7:37" title="Post-Election Political Landscape Analysis" />
  <psc:chapter start="15:58" title="Female Presidents and Cannabis Future" />
  <psc:chapter start="26:54" title="Political Impact on Cannabis Legislation" />
  <psc:chapter start="34:16" title="Florida Cannabis Initiative Failures Analysis" />
  <psc:chapter start="42:28" title="Florida Cannabis Initiative and Hemp Future" />
  <psc:chapter start="45:46" title="Future of Cannabis Legislative Progress" />
  <psc:chapter start="57:23" title="Cannabis Future Election Analysis" />
</psc:chapters>
    <itunes:duration>3492</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Election</itunes:keywords>
    <itunes:episode>67</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/hirsh-jain/" img="https://storage.buzzsprout.com/a59ayzrx4q1aufmkqwn7mginbzga">Hirsh Jain, Founder of Ananda Strategy</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#066 - At the Helm of North America&#39;s #1 Edibles Brand w/ Joe Hodas, President at Wana Brands</itunes:title>
    <title>#066 - At the Helm of North America&#39;s #1 Edibles Brand w/ Joe Hodas, President at Wana Brands</title>
    <itunes:summary><![CDATA[Join us for this week's recording of 𝗛𝗶𝗴𝗵 𝗦𝗽𝗶𝗿𝗶𝘁𝘀, where we're diving into the intricate world of Wana Brands, North America's leading edibles brand. We're sitting down with Joe Hodas, the recently appointed President of Wana, to discuss the brand's innovative strategies and his journey from Chief Marketing Officer to President.  🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this discussion, Joe Hodas shares his experiences and the dynamic shifts within Wana Brands following its acquisition by Canopy Growth Corpo...]]></itunes:summary>
    <description><![CDATA[<p>Join us for this week&apos;s recording of 𝗛𝗶𝗴𝗵 𝗦𝗽𝗶𝗿𝗶𝘁𝘀, where we&apos;re diving into the intricate world of <a href='https://www.linkedin.com/company/wana-brands/'>Wana Brands</a>, North America&apos;s leading edibles brand. We&apos;re sitting down with <a href='https://www.linkedin.com/in/joehodas/'>Joe Hodas</a>, the recently appointed President of Wana, to discuss the brand&apos;s innovative strategies and his journey from Chief Marketing Officer to President.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this discussion, <a href='https://www.linkedin.com/in/joehodas/'>Joe Hodas</a> shares his experiences and the dynamic shifts within <a href='https://www.linkedin.com/company/wana-brands/'>Wana Brands</a> following its acquisition by <a href='https://www.linkedin.com/company/canopy-growth-corporation/'>Canopy Growth Corporation</a>. We&apos;ll explore Wana&apos;s expansive approach across both cannabis and hemp markets, the inception of their new hemp marketplace, Wanderous, and the differences between the Canadian and U.S. markets.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘛𝘳𝘢𝘯𝘴𝘪𝘵𝘪𝘰𝘯: Insight into Joe&apos;s transition from CMO to President and his unique leadership style. <br/><br/>𝘔𝘢𝘳𝘬𝘦𝘵 𝘌𝘹𝘱𝘢𝘯𝘴𝘪𝘰𝘯: The strategy behind Wana&apos;s multi-market presence and the launch of the Wanderous marketplace.<br/><br/>𝘈𝘤𝘲𝘶𝘪𝘴𝘪𝘵𝘪𝘰𝘯 𝘐𝘮𝘱𝘢𝘤𝘵: How the acquisition by Canopy Growth has influenced Wana Brands&apos; operations and strategies.<br/><br/>𝘊𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦𝘴: An exploration of the operational and cultural differences between the U.S. and Canadian cannabis markets.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗝𝗼𝗲 𝗛𝗼𝗱𝗮𝘀: With a rich background in marketing and strategic leadership across various industries, <a href='https://www.linkedin.com/in/joehodas/'>Joe</a> brings a wealth of experience to his role at <a href='https://www.linkedin.com/company/wana-brands/'>Wana Brands</a>. From pioneering marketing initiatives to steering major corporate transitions, Joe&apos;s expertise has been pivotal in shaping Wana&apos;s market dominance.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is a must-listen for anyone interested in the business of cannabis, from industry insiders to budding entrepreneurs. Learn from one of the leading figures in the cannabis edibles market and gain insights into managing a top brand through significant industry changes.<br/><br/>Tune in to High Spirits this Thursday on LinkedIn Live and join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> and <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> for an episode packed with valuable insights and expert discussions.<br/><br/></p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7257138410010640384'>#CannabisIndustry</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=wanabrands&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7257138410010640384'>#WanaBrands</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=leadership&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7257138410010640384'>#Leadership</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=businessstrategy&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7257138410010640384'>#BusinessStrategy</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=highspirits&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7257138410010640384'>#HighSpirits</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Join us for this week&apos;s recording of 𝗛𝗶𝗴𝗵 𝗦𝗽𝗶𝗿𝗶𝘁𝘀, where we&apos;re diving into the intricate world of <a href='https://www.linkedin.com/company/wana-brands/'>Wana Brands</a>, North America&apos;s leading edibles brand. We&apos;re sitting down with <a href='https://www.linkedin.com/in/joehodas/'>Joe Hodas</a>, the recently appointed President of Wana, to discuss the brand&apos;s innovative strategies and his journey from Chief Marketing Officer to President.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this discussion, <a href='https://www.linkedin.com/in/joehodas/'>Joe Hodas</a> shares his experiences and the dynamic shifts within <a href='https://www.linkedin.com/company/wana-brands/'>Wana Brands</a> following its acquisition by <a href='https://www.linkedin.com/company/canopy-growth-corporation/'>Canopy Growth Corporation</a>. We&apos;ll explore Wana&apos;s expansive approach across both cannabis and hemp markets, the inception of their new hemp marketplace, Wanderous, and the differences between the Canadian and U.S. markets.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘛𝘳𝘢𝘯𝘴𝘪𝘵𝘪𝘰𝘯: Insight into Joe&apos;s transition from CMO to President and his unique leadership style. <br/><br/>𝘔𝘢𝘳𝘬𝘦𝘵 𝘌𝘹𝘱𝘢𝘯𝘴𝘪𝘰𝘯: The strategy behind Wana&apos;s multi-market presence and the launch of the Wanderous marketplace.<br/><br/>𝘈𝘤𝘲𝘶𝘪𝘴𝘪𝘵𝘪𝘰𝘯 𝘐𝘮𝘱𝘢𝘤𝘵: How the acquisition by Canopy Growth has influenced Wana Brands&apos; operations and strategies.<br/><br/>𝘊𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦𝘴: An exploration of the operational and cultural differences between the U.S. and Canadian cannabis markets.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗝𝗼𝗲 𝗛𝗼𝗱𝗮𝘀: With a rich background in marketing and strategic leadership across various industries, <a href='https://www.linkedin.com/in/joehodas/'>Joe</a> brings a wealth of experience to his role at <a href='https://www.linkedin.com/company/wana-brands/'>Wana Brands</a>. From pioneering marketing initiatives to steering major corporate transitions, Joe&apos;s expertise has been pivotal in shaping Wana&apos;s market dominance.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is a must-listen for anyone interested in the business of cannabis, from industry insiders to budding entrepreneurs. Learn from one of the leading figures in the cannabis edibles market and gain insights into managing a top brand through significant industry changes.<br/><br/>Tune in to High Spirits this Thursday on LinkedIn Live and join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> and <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> for an episode packed with valuable insights and expert discussions.<br/><br/></p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7257138410010640384'>#CannabisIndustry</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=wanabrands&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7257138410010640384'>#WanaBrands</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=leadership&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7257138410010640384'>#Leadership</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=businessstrategy&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7257138410010640384'>#BusinessStrategy</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=highspirits&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7257138410010640384'>#HighSpirits</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/16032311-066-at-the-helm-of-north-america-s-1-edibles-brand-w-joe-hodas-president-at-wana-brands.mp3" length="38482478" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/nb451hqvqrum2p3xdealu86xolgg?.jpg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, and Joe Hodas</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16032311</guid>
    <pubDate>Fri, 01 Nov 2024 10:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16032311/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/16032311/transcript.json" type="application/json" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="#066 - At the Helm of North America&#39;s #1 Edibles Brand w/ Joe Hodas, President at Wana Brands" />
  <psc:chapter start="0:05" title="Cannabis Industry Trends and Updates" />
  <psc:chapter start="6:19" title="Exploring Cannabis Industry Growth and Expansion" />
  <psc:chapter start="17:44" title="Strategic Differentiation in Cannabis Industry" />
  <psc:chapter start="23:53" title="Expanding Into New Beverage Categories" />
  <psc:chapter start="30:55" title="Navigating Brand Growth in Cannabis" />
  <psc:chapter start="35:41" title="Navigating Leadership and Mentorship in Cannabis" />
  <psc:chapter start="42:11" title="Global Leadership and Personal Growth" />
</psc:chapters>
    <itunes:duration>3204</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>66</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/joehodas/" img="https://storage.buzzsprout.com/b2iob8ie8b46llfvjozin3oposxj">Joe Hodas, President at Wana Brands</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#065 - Launching the Coalition of Adult Beverage Alternatives w/ Diana Eberlein</itunes:title>
    <title>#065 - Launching the Coalition of Adult Beverage Alternatives w/ Diana Eberlein</title>
    <itunes:summary><![CDATA[Curious about the exciting world of cannabis beverages and how it's reshaping consumer habits? We sit down with Diana Eberlein, a leading figure in the industry and current president of the Cannabis Beverage Association. Diana shares her journey from cannabis beverage consumer to chair of the Coalition for Adult Beverage Alternatives, shedding light on the strategic moves being made to align with the alcohol industry. With a recent move to Washington DC, Diana is at the forefront of policy ad...]]></itunes:summary>
    <description><![CDATA[<p>Curious about the exciting world of cannabis beverages and how it&apos;s reshaping consumer habits? We sit down with Diana Eberlein, a leading figure in the industry and current president of the Cannabis Beverage Association. Diana shares her journey from cannabis beverage consumer to chair of the Coalition for Adult Beverage Alternatives, shedding light on the strategic moves being made to align with the alcohol industry. With a recent move to Washington DC, Diana is at the forefront of policy advocacy, ensuring that cannabis beverages are both celebrated and understood.<br/><br/>The cannabis beverage landscape is ripe with potential, but not without its hurdles. Diana takes us through the intricacies of marketing and regulation, emphasizing the importance of consumer education to navigate the subtleties of dosage and intoxication levels. As the industry grapples with limited distribution channels, the conversation explores the potential of direct-to-consumer sales, despite the challenges it presents. Drawing comparisons with the alcohol sector, Diana shares valuable insights on collaborative marketing strategies and the nuanced relationship that cannabis beverages have with traditional alcohol products.<br/><br/>Join us on this enlightening journey as Diana reveals the role of passion and community in driving innovation within this niche market. We touch on the collaborative efforts of organizations like the Cannabis Beverage Association and Hemp Beverage Alliance that unite the industry to tackle regulatory challenges. From legislative education to forming strategic coalitions, discover the creative strategies being deployed to integrate low-dose beverages into mainstream consumption and the shared vision driving the industry forward.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Curious about the exciting world of cannabis beverages and how it&apos;s reshaping consumer habits? We sit down with Diana Eberlein, a leading figure in the industry and current president of the Cannabis Beverage Association. Diana shares her journey from cannabis beverage consumer to chair of the Coalition for Adult Beverage Alternatives, shedding light on the strategic moves being made to align with the alcohol industry. With a recent move to Washington DC, Diana is at the forefront of policy advocacy, ensuring that cannabis beverages are both celebrated and understood.<br/><br/>The cannabis beverage landscape is ripe with potential, but not without its hurdles. Diana takes us through the intricacies of marketing and regulation, emphasizing the importance of consumer education to navigate the subtleties of dosage and intoxication levels. As the industry grapples with limited distribution channels, the conversation explores the potential of direct-to-consumer sales, despite the challenges it presents. Drawing comparisons with the alcohol sector, Diana shares valuable insights on collaborative marketing strategies and the nuanced relationship that cannabis beverages have with traditional alcohol products.<br/><br/>Join us on this enlightening journey as Diana reveals the role of passion and community in driving innovation within this niche market. We touch on the collaborative efforts of organizations like the Cannabis Beverage Association and Hemp Beverage Alliance that unite the industry to tackle regulatory challenges. From legislative education to forming strategic coalitions, discover the creative strategies being deployed to integrate low-dose beverages into mainstream consumption and the shared vision driving the industry forward.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15988273-065-launching-the-coalition-of-adult-beverage-alternatives-w-diana-eberlein.mp3" length="41088832" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/nq8yod43jmynnymajppdmgdttg7q?.jpg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, and Diana Eberlein</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15988273</guid>
    <pubDate>Thu, 24 Oct 2024 19:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15988273/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15988273/transcript.json" type="application/json" />
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    <podcast:chapters url="https://www.buzzsprout.com/2241898/15988273/chapters.json" type="application/json" />
    <psc:chapters>
  <psc:chapter start="0:00" title="#065 - Launching the Coalition of Adult Beverage Alternatives w/ Diana Eberlein" />
  <psc:chapter start="0:05" title="Trailblazing in Cannabis Beverage Sector" />
  <psc:chapter start="6:20" title="Coalition for Adult Beverage Alternatives Strategy" />
  <psc:chapter start="18:39" title="Legislative Strategy and Farm Bill Focus" />
  <psc:chapter start="30:19" title="Cannabis Beverage Regulations and Marketing" />
  <psc:chapter start="36:17" title="Coalition Membership and Legislative Education" />
  <psc:chapter start="47:40" title="Cannabis Beverage Industry Coalition Strategy" />
</psc:chapters>
    <itunes:duration>3421</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Policy, Beverage</itunes:keywords>
    <itunes:episode>65</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/diana-eberlein/" img="https://storage.buzzsprout.com/rxby2rtw4yk40i7gmz1deztrscyp">Diana Eberlein, Chair of the Coalition for Adult Beverage Alternatives (CABA)</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#064 - The Watchful Eye of Seth Yakatan</itunes:title>
    <title>#064 - The Watchful Eye of Seth Yakatan</title>
    <itunes:summary><![CDATA[Seth Yakatan, a key player and influencer in cannabis finance and M&amp;A, joins us to unravel the financial intricacies of the cannabis industry. Gain invaluable insights as Seth shares his extraordinary journey from health and wellness to becoming a significant figure in raising capital and selling companies within the cannabis sector. Discover how his unique experiences provide a fresh perspective on the challenges and opportunities facing the industry today.  Embark on a journey through t...]]></itunes:summary>
    <description><![CDATA[<p>Seth Yakatan, a key player and influencer in cannabis finance and M&amp;A, joins us to unravel the financial intricacies of the cannabis industry. Gain invaluable insights as Seth shares his extraordinary journey from health and wellness to becoming a significant figure in raising capital and selling companies within the cannabis sector. Discover how his unique experiences provide a fresh perspective on the challenges and opportunities facing the industry today.<br/><br/>Embark on a journey through the landscape of cannabis finance as we explore the infusion of new talent from traditional sectors like alcohol and tobacco. We discuss the potential integration of hemp beverages into the Texas alcohol supply chain and celebrate the harvest in the Emerald Triangle, highlighting the hard work of cultivators. The conversation shifts to the delicate art of data gathering and pattern recognition, emphasizing the power of transparency and truth-telling amidst the polite façades of venture capital.<br/><br/>Prepare for an insightful discussion on the looming challenges and future consolidation strategies within the cannabis industry. We delve into the structural deficiencies in capital flow and the potential for strategic refinancing as companies face a daunting &quot;debt wall.&quot; Despite these hurdles, there&apos;s optimism for growth through acquisition amid regulatory changes and market consolidation. Engage with us on LinkedIn to continue this conversation and share your thoughts on the promising future of cannabis.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Seth Yakatan, a key player and influencer in cannabis finance and M&amp;A, joins us to unravel the financial intricacies of the cannabis industry. Gain invaluable insights as Seth shares his extraordinary journey from health and wellness to becoming a significant figure in raising capital and selling companies within the cannabis sector. Discover how his unique experiences provide a fresh perspective on the challenges and opportunities facing the industry today.<br/><br/>Embark on a journey through the landscape of cannabis finance as we explore the infusion of new talent from traditional sectors like alcohol and tobacco. We discuss the potential integration of hemp beverages into the Texas alcohol supply chain and celebrate the harvest in the Emerald Triangle, highlighting the hard work of cultivators. The conversation shifts to the delicate art of data gathering and pattern recognition, emphasizing the power of transparency and truth-telling amidst the polite façades of venture capital.<br/><br/>Prepare for an insightful discussion on the looming challenges and future consolidation strategies within the cannabis industry. We delve into the structural deficiencies in capital flow and the potential for strategic refinancing as companies face a daunting &quot;debt wall.&quot; Despite these hurdles, there&apos;s optimism for growth through acquisition amid regulatory changes and market consolidation. Engage with us on LinkedIn to continue this conversation and share your thoughts on the promising future of cannabis.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Seth Yakatan</itunes:author>
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    <pubDate>Thu, 17 Oct 2024 21:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#064 - The Watchful Eye of Seth Yakatan" />
  <psc:chapter start="0:05" title="Financial Strategies in Cannabis Industry" />
  <psc:chapter start="12:39" title="Insider Data Gathering in Cannabis Industry" />
  <psc:chapter start="20:05" title="Pattern Recognition in Data Analysis" />
  <psc:chapter start="24:06" title="Challenges in Cannabis Industry Growth" />
  <psc:chapter start="32:27" title="Future Consolidation Strategies in Cannabis" />
  <psc:chapter start="40:02" title="Growth Strategies and Leadership Insights" />
  <psc:chapter start="45:30" title="Consolidation and Growth in Cannabis" />
  <psc:chapter start="52:47" title="Cannabis Industry Outlook and Trends" />
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    <itunes:duration>3588</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>64</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/seth-yakatan/" img="https://storage.buzzsprout.com/0js8z4ft9ke4tr5phwue8bpz29sd">Seth Yakatan, Partner at Katan Associates International</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#063 - CEO Roundtable at Benzinga w/ Sunderstorm, Prelude, Speedwell, Wolf Meyer, &amp; Vertosa</itunes:title>
    <title>#063 - CEO Roundtable at Benzinga w/ Sunderstorm, Prelude, Speedwell, Wolf Meyer, &amp; Vertosa</title>
    <itunes:summary><![CDATA[What if cannabis businesses could harness the power of AI to revolutionize their operations? Join us as we uncover this fascinating intersection and other topics in our first CEO roundtable following the close of Benzinga Chicago with industry leaders Cameron Clarke of Sunderstorm, Michael Murphy of Prelude, Heather Molloy of Speedwell Partners, and your hosts, Ben Larson of Vertosa and AnnaRae Grabsteinf of Wolf Meyer. In a rapidly evolving landscape, they share their strategies for navigati...]]></itunes:summary>
    <description><![CDATA[<p>What if cannabis businesses could harness the power of AI to revolutionize their operations? Join us as we uncover this fascinating intersection and other topics in our first CEO roundtable following the close of Benzinga Chicago with industry leaders Cameron Clarke of Sunderstorm, Michael Murphy of Prelude, Heather Molloy of Speedwell Partners, and your hosts, Ben Larson of Vertosa and AnnaRae Grabsteinf of Wolf Meyer. In a rapidly evolving landscape, they share their strategies for navigating global expansion, leveraging AI in dispensary operations, and crafting investment approaches in a market contending with ongoing federal restrictions. From the excitement of product expansion into new territories to the intricacies of strategic retail partnerships, this discussion offers a front-row seat to the future of cannabis.<br/><br/>As the cannabis market continues to grow, understanding the dynamics between the hemp, illicit, and licensed sectors becomes essential. Our guests dive deep into how legalization is reshaping the industry and the role that hemp, especially in the beverage industry, plays in attracting new consumers. They share insights on predicting market shifts, the importance of strategic foresight, and the surprising growth in unexpected regions like Texas. This conversation emphasizes the need for business flexibility and forward-thinking strategies to stay ahead of regulatory challenges and consumer behavior trends.<br/><br/>What are the unique challenges of operating in a federally illegal market, and how can companies optimize their supply chains despite these hurdles? Discover the answers as we explore the competitive landscape, the role of AI in customer experience enhancement, and the financial complexities of the industry. Our experts discuss software innovations, such as Acumatica, for cost-effective operations and exciting prospects for global partnerships. Listen to this episode for an enlightening look at how cannabis companies can strategically harness technology and policy insights to thrive in this burgeoning sector.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>What if cannabis businesses could harness the power of AI to revolutionize their operations? Join us as we uncover this fascinating intersection and other topics in our first CEO roundtable following the close of Benzinga Chicago with industry leaders Cameron Clarke of Sunderstorm, Michael Murphy of Prelude, Heather Molloy of Speedwell Partners, and your hosts, Ben Larson of Vertosa and AnnaRae Grabsteinf of Wolf Meyer. In a rapidly evolving landscape, they share their strategies for navigating global expansion, leveraging AI in dispensary operations, and crafting investment approaches in a market contending with ongoing federal restrictions. From the excitement of product expansion into new territories to the intricacies of strategic retail partnerships, this discussion offers a front-row seat to the future of cannabis.<br/><br/>As the cannabis market continues to grow, understanding the dynamics between the hemp, illicit, and licensed sectors becomes essential. Our guests dive deep into how legalization is reshaping the industry and the role that hemp, especially in the beverage industry, plays in attracting new consumers. They share insights on predicting market shifts, the importance of strategic foresight, and the surprising growth in unexpected regions like Texas. This conversation emphasizes the need for business flexibility and forward-thinking strategies to stay ahead of regulatory challenges and consumer behavior trends.<br/><br/>What are the unique challenges of operating in a federally illegal market, and how can companies optimize their supply chains despite these hurdles? Discover the answers as we explore the competitive landscape, the role of AI in customer experience enhancement, and the financial complexities of the industry. Our experts discuss software innovations, such as Acumatica, for cost-effective operations and exciting prospects for global partnerships. Listen to this episode for an enlightening look at how cannabis companies can strategically harness technology and policy insights to thrive in this burgeoning sector.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15908310-063-ceo-roundtable-at-benzinga-w-sunderstorm-prelude-speedwell-wolf-meyer-vertosa.mp3" length="40815119" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Fri, 11 Oct 2024 03:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#063 - CEO Roundtable at Benzinga w/ Sunderstorm, Prelude, Speedwell, Wolf Meyer, &amp; Vertosa" />
  <psc:chapter start="0:05" title="Business Insights at Benzinga Conference" />
  <psc:chapter start="13:19" title="Cannabis Market Growth and Strategy" />
  <psc:chapter start="18:31" title="Global Expansion and Retail Strategy" />
  <psc:chapter start="26:22" title="Policy&#39;s Impact on Cannabis Investment" />
  <psc:chapter start="29:54" title="Hemp and Cannabis Market Dynamics" />
  <psc:chapter start="35:14" title="Supply Chain Optimization in Cannabis Retail" />
  <psc:chapter start="47:34" title="Cannabis Industry Challenges and Opportunities" />
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    <itunes:duration>3397</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Investing, Business</itunes:keywords>
    <itunes:episode>63</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/cameron-clarke-a626b860/" img="https://storage.buzzsprout.com/hv6nwycri66duz8s2g5y5mr5206o">Cameron Clarke, CEO of Sunderstorm / Kanha</podcast:person>
    <podcast:person role="guest" href="https://www.linkedin.com/in/heatherquinnmolloy/" img="https://storage.buzzsprout.com/njytjp5q3kzwmr27d3txcnswt6e4">Heather Molloy, Managing Partner of Speedwell Partners</podcast:person>
    <podcast:person role="guest" href="https://www.linkedin.com/in/michaeleduardo/" img="https://storage.buzzsprout.com/b3hcvaf9djeta061rwbxsnlmn62a">Michael Murphy, CEO of Prelude</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#062 - Blunt Banter with Ben &amp; AnnaRae |  Meadowlands, Hemp Beverages, Reinventing Yourself, Harborside, Port Workers Strike, Trulieve Defamation Suit</itunes:title>
    <title>#062 - Blunt Banter with Ben &amp; AnnaRae |  Meadowlands, Hemp Beverages, Reinventing Yourself, Harborside, Port Workers Strike, Trulieve Defamation Suit</title>
    <itunes:summary><![CDATA[Let's be honest, it's been a solid run of shows this year for two busy CEO's self-producing and coordinating (and writing these descriptions). Travel schedule has definitely ramped back up and we somehow got to the beginning of this week and hadn't really thought about it! So we're falling back to our original inspiration for the show and recording our weekly check-in on all things cannabis business.  This week, we attended hashtag#Meadowlands, David Hua and Meadow's California-famous gatheri...]]></itunes:summary>
    <description><![CDATA[<p>Let&apos;s be honest, it&apos;s been a solid run of shows this year for two busy CEO&apos;s self-producing and coordinating (and writing these descriptions). Travel schedule has definitely ramped back up and we somehow got to the beginning of this week and hadn&apos;t really thought about it! So we&apos;re falling back to our original inspiration for the show and recording our weekly check-in on all things cannabis business.<br/><br/>This week, we attended hashtag#Meadowlands, David Hua and Meadow&apos;s California-famous gathering for cannabis leaders amongst the redwoods in the Emerald Triangle. Ben spoke on Tuesday about ... wait for it ... HEMP BEVERAGES (big surprise), while AnnaRae took to the stage on Wednesday to school us on reinventing one&apos;s self, leadership, and business. The whole event was so incredibly beautiful with incredible guests and speakers, as it has for the last 8 years, and should provide plenty of fodder for Thursday&apos;s conversation.<br/><br/>𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘄𝗲 𝗰𝗼𝘃𝗲𝗿...<br/>🌲 The famed 8th annual Meadowlands event in Mendocino<br/>🍺 Hemp Beverages and their opportunity for unifying the cannabis and hemp movement<br/>🦋 Reinventing oneself, leadership, and business amid shifting sands<br/>🏪 The downfall of Harborside, the most consequential dispensary in cannabis<br/>🚢 The port workers strike and potential impact to supply chains<br/>🧑‍⚖️ The Trulieve defamation suit against the Amendment 3 opposition<br/><br/>Join us as we recap the weeks events and look towards Benzinga&apos;s Cannabis Capital Conference next week!<br/><br/>#highspirits #cannabiscommunity #californiacannabis #meadowlands </p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Let&apos;s be honest, it&apos;s been a solid run of shows this year for two busy CEO&apos;s self-producing and coordinating (and writing these descriptions). Travel schedule has definitely ramped back up and we somehow got to the beginning of this week and hadn&apos;t really thought about it! So we&apos;re falling back to our original inspiration for the show and recording our weekly check-in on all things cannabis business.<br/><br/>This week, we attended hashtag#Meadowlands, David Hua and Meadow&apos;s California-famous gathering for cannabis leaders amongst the redwoods in the Emerald Triangle. Ben spoke on Tuesday about ... wait for it ... HEMP BEVERAGES (big surprise), while AnnaRae took to the stage on Wednesday to school us on reinventing one&apos;s self, leadership, and business. The whole event was so incredibly beautiful with incredible guests and speakers, as it has for the last 8 years, and should provide plenty of fodder for Thursday&apos;s conversation.<br/><br/>𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘄𝗲 𝗰𝗼𝘃𝗲𝗿...<br/>🌲 The famed 8th annual Meadowlands event in Mendocino<br/>🍺 Hemp Beverages and their opportunity for unifying the cannabis and hemp movement<br/>🦋 Reinventing oneself, leadership, and business amid shifting sands<br/>🏪 The downfall of Harborside, the most consequential dispensary in cannabis<br/>🚢 The port workers strike and potential impact to supply chains<br/>🧑‍⚖️ The Trulieve defamation suit against the Amendment 3 opposition<br/><br/>Join us as we recap the weeks events and look towards Benzinga&apos;s Cannabis Capital Conference next week!<br/><br/>#highspirits #cannabiscommunity #californiacannabis #meadowlands </p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15864742-062-blunt-banter-with-ben-annarae-meadowlands-hemp-beverages-reinventing-yourself-harborside-port-workers-strike-trulieve-defamation-suit.mp3" length="38092295" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 03 Oct 2024 12:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#062 - Blunt Banter with Ben &amp; AnnaRae |  Meadowlands, Hemp Beverages, Reinventing Yourself, Harborside, Port Workers Strike, Trulieve Defamation Suit" />
  <psc:chapter start="0:05" title="Meadowlands" />
  <psc:chapter start="9:22" title="Cannabis Regulation and Market Trends" />
  <psc:chapter start="18:28" title="Continuous Reinvention and Self-Care" />
  <psc:chapter start="32:15" title="Strategies for Business Reinvention and Resilience" />
  <psc:chapter start="42:39" title="Navigating Change and Political Challenges" />
</psc:chapters>
    <itunes:duration>3171</itunes:duration>
    <itunes:keywords>Cannabis, hemp, meadowlands, business</itunes:keywords>
    <itunes:episode>62</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>#061 - Cannabis Business News Roundup w/ Guest Co-Host, Jeremy Berke</itunes:title>
    <title>#061 - Cannabis Business News Roundup w/ Guest Co-Host, Jeremy Berke</title>
    <itunes:summary><![CDATA[Jeremy Berke, founder and editor-in-chief of Cultivated Media, joins us this week as our guest co-host. Despite juggling cannabis news coverage and MBA studies, Jeremy takes time out to share his experience and expertise in the space. Jeremy gives listeners an inside look at Cultivated, a daily newsletter dedicated to cannabis industry professionals, detailing how his journey from Business Insider led to his own entrepreneurial venture.   In our deep dive into New York's cannabis market,...]]></itunes:summary>
    <description><![CDATA[<p>Jeremy Berke, founder and editor-in-chief of Cultivated Media, joins us this week as our guest co-host. Despite juggling cannabis news coverage and MBA studies, Jeremy takes time out to share his experience and expertise in the space. Jeremy gives listeners an inside look at Cultivated, a daily newsletter dedicated to cannabis industry professionals, detailing how his journey from Business Insider led to his own entrepreneurial venture. <br/><br/>In our deep dive into New York&apos;s cannabis market, we uncover the turbulent landscape marked by regulatory chaos and political scandals. With the indictment of Mayor Eric Adams and turmoil within the state&apos;s regulatory agency, the rollout of cannabis dispensaries in New York City has faced significant setbacks. However, there&apos;s hope on the horizon as we discuss the potential growth of the city&apos;s cannabis scene. We also examine Florida&apos;s Amendment 3, a heated ballot measure aiming to legalize cannabis, and the intense political dynamics shaping its campaign, including Trulieve&apos;s hefty financial investments and conflicting stances within the Republican Party.<br/><br/>Looking ahead, we explore the future of cannabis reform on both federal and state levels. With bipartisan support for rescheduling cannabis to Schedule 3, the upcoming presidential election could play a pivotal role in shaping national cannabis policy. We also scrutinize California&apos;s emergency regulations on hemp, which ban detectable THC in products, and discuss the implications for dispensary owners and consumers alike. Wrapping up, we reflect on the long-term potential and current challenges in the cannabis industry, emphasizing the importance of being informed and adaptable in this rapidly evolving landscape. Don&apos;t miss out on these crucial insights—stay curious, stay informed, and keep your spirits high.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Jeremy Berke, founder and editor-in-chief of Cultivated Media, joins us this week as our guest co-host. Despite juggling cannabis news coverage and MBA studies, Jeremy takes time out to share his experience and expertise in the space. Jeremy gives listeners an inside look at Cultivated, a daily newsletter dedicated to cannabis industry professionals, detailing how his journey from Business Insider led to his own entrepreneurial venture. <br/><br/>In our deep dive into New York&apos;s cannabis market, we uncover the turbulent landscape marked by regulatory chaos and political scandals. With the indictment of Mayor Eric Adams and turmoil within the state&apos;s regulatory agency, the rollout of cannabis dispensaries in New York City has faced significant setbacks. However, there&apos;s hope on the horizon as we discuss the potential growth of the city&apos;s cannabis scene. We also examine Florida&apos;s Amendment 3, a heated ballot measure aiming to legalize cannabis, and the intense political dynamics shaping its campaign, including Trulieve&apos;s hefty financial investments and conflicting stances within the Republican Party.<br/><br/>Looking ahead, we explore the future of cannabis reform on both federal and state levels. With bipartisan support for rescheduling cannabis to Schedule 3, the upcoming presidential election could play a pivotal role in shaping national cannabis policy. We also scrutinize California&apos;s emergency regulations on hemp, which ban detectable THC in products, and discuss the implications for dispensary owners and consumers alike. Wrapping up, we reflect on the long-term potential and current challenges in the cannabis industry, emphasizing the importance of being informed and adaptable in this rapidly evolving landscape. Don&apos;t miss out on these crucial insights—stay curious, stay informed, and keep your spirits high.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15839241-061-cannabis-business-news-roundup-w-guest-co-host-jeremy-berke.mp3" length="36577999" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/826ouve6yanin5j6wdz9xg01npfn?.jpg" />
    <itunes:author>AnnaRae Grabstein and Jeremy Berke</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15839241</guid>
    <pubDate>Mon, 30 Sep 2024 05:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15839241/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15839241/transcript.json" type="application/json" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="#061 - Cannabis Business News Roundup w/ Guest Co-Host, Jeremy Berke" />
  <psc:chapter start="0:05" title="Cannabis Industry Regulations Update" />
  <psc:chapter start="12:11" title="Challenges in New York Cannabis Industry" />
  <psc:chapter start="24:09" title="Florida&#39;s Amendment 3 and Cannabis Politics" />
  <psc:chapter start="33:16" title="The Future of Cannabis Reform" />
  <psc:chapter start="39:30" title="Future of Cannabis Industry Expansion" />
  <psc:chapter start="49:53" title="Navigating Challenges in Cannabis Industry" />
</psc:chapters>
    <itunes:duration>3045</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>61</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/jeremyberke/" img="https://storage.buzzsprout.com/1sm3qervgx9sy7908migfswdlhqp">Jeremy Berke, Founder at Cultivated Media</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#060 - Howdy! The Texas Hemp Takeover w/ Ben Meggs, CEO of Bayou City Hemp, Howdy, 8th Wonder...</itunes:title>
    <title>#060 - Howdy! The Texas Hemp Takeover w/ Ben Meggs, CEO of Bayou City Hemp, Howdy, 8th Wonder...</title>
    <itunes:summary><![CDATA[🌱🎙️ Join Ben &amp; AnnaRae as we saddle up for another deep dive into the Texas cannabis scene. This time, we're exploring the booming hemp market with Benjamin Meggs, CEO of Bayou City Hemp Company and the beverage brand HOWDY . Ben's unique journey from the Oil and Gas industry to hemp cultivation and CBD retail has positioned him as a pivotal figure in shaping Texas's hemp landscape. In this episode, we'll uncover the challenges and opportunities of building a hemp business in the heart of...]]></itunes:summary>
    <description><![CDATA[<p>🌱<a href='https://emojiterra.com/studio-microphone/'>🎙️</a> Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> as we saddle up for another deep dive into the Texas cannabis scene. This time, we&apos;re exploring the booming hemp market with <a href='https://www.linkedin.com/in/benjaminmeggs/'>Benjamin Meggs</a>, CEO of <a href='https://www.linkedin.com/company/bayou-city-hemp-company/'>Bayou City Hemp Company</a> and the beverage brand <a href='https://www.linkedin.com/company/sip-howdy/'>HOWDY </a>. Ben&apos;s unique journey from the Oil and Gas industry to hemp cultivation and CBD retail has positioned him as a pivotal figure in shaping Texas&apos;s hemp landscape. In this episode, we&apos;ll uncover the challenges and opportunities of building a hemp business in the heart of Texas and what it means to extend a Texas-sized welcome across the US.<br/><br/>🤠 𝗪𝗵𝗮𝘁 𝗪𝗲’𝗹𝗹 𝗖𝗼𝘃𝗲𝗿:<br/> • 𝘛𝘦𝘹𝘢𝘴 𝘗𝘰𝘭𝘪𝘵𝘪𝘤𝘴 𝘢𝘯𝘥 𝘏𝘦𝘮𝘱: A look into how state policies are influencing the growth and operations of hemp businesses. 🌱<br/> • 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘉𝘳𝘢𝘯𝘥: Learn how Bayou City Hemp crafts its distinctly Texan brands to appeal to markets beyond state lines. 👢<br/> • 𝘔𝘢𝘳𝘬𝘦𝘵 𝘌𝘹𝘱𝘢𝘯𝘴𝘪𝘰𝘯: Strategies for taking local success to a national level with a focus on cultivating brand identity rooted in Texas culture. 🇺🇸<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗕𝗲𝗻 𝗠𝗲𝗴𝗴𝘀: Ben Meggs brings a wealth of experience from the Oil and Gas sector to the hemp industry, where he has become a pioneer in hemp retail and regulation. As CEO of Bayou City Hemp and Howdy, Ben is at the forefront of the industry’s expansion, driving technical oversight, operations, and ensuring top-quality production. His leadership is guiding his brands to capture the essence of Texas and deliver it to consumers across the country.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is perfect for entrepreneurs, hemp enthusiasts, and anyone interested in the dynamics of regional branding and its impact on national markets. Whether you&apos;re a Texan at heart or just curious about the business of hemp, you&apos;ll find valuable insights and inspiring stories in our conversation with Ben.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>🌱<a href='https://emojiterra.com/studio-microphone/'>🎙️</a> Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> as we saddle up for another deep dive into the Texas cannabis scene. This time, we&apos;re exploring the booming hemp market with <a href='https://www.linkedin.com/in/benjaminmeggs/'>Benjamin Meggs</a>, CEO of <a href='https://www.linkedin.com/company/bayou-city-hemp-company/'>Bayou City Hemp Company</a> and the beverage brand <a href='https://www.linkedin.com/company/sip-howdy/'>HOWDY </a>. Ben&apos;s unique journey from the Oil and Gas industry to hemp cultivation and CBD retail has positioned him as a pivotal figure in shaping Texas&apos;s hemp landscape. In this episode, we&apos;ll uncover the challenges and opportunities of building a hemp business in the heart of Texas and what it means to extend a Texas-sized welcome across the US.<br/><br/>🤠 𝗪𝗵𝗮𝘁 𝗪𝗲’𝗹𝗹 𝗖𝗼𝘃𝗲𝗿:<br/> • 𝘛𝘦𝘹𝘢𝘴 𝘗𝘰𝘭𝘪𝘵𝘪𝘤𝘴 𝘢𝘯𝘥 𝘏𝘦𝘮𝘱: A look into how state policies are influencing the growth and operations of hemp businesses. 🌱<br/> • 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘉𝘳𝘢𝘯𝘥: Learn how Bayou City Hemp crafts its distinctly Texan brands to appeal to markets beyond state lines. 👢<br/> • 𝘔𝘢𝘳𝘬𝘦𝘵 𝘌𝘹𝘱𝘢𝘯𝘴𝘪𝘰𝘯: Strategies for taking local success to a national level with a focus on cultivating brand identity rooted in Texas culture. 🇺🇸<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗕𝗲𝗻 𝗠𝗲𝗴𝗴𝘀: Ben Meggs brings a wealth of experience from the Oil and Gas sector to the hemp industry, where he has become a pioneer in hemp retail and regulation. As CEO of Bayou City Hemp and Howdy, Ben is at the forefront of the industry’s expansion, driving technical oversight, operations, and ensuring top-quality production. His leadership is guiding his brands to capture the essence of Texas and deliver it to consumers across the country.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is perfect for entrepreneurs, hemp enthusiasts, and anyone interested in the dynamics of regional branding and its impact on national markets. Whether you&apos;re a Texan at heart or just curious about the business of hemp, you&apos;ll find valuable insights and inspiring stories in our conversation with Ben.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15799769-060-howdy-the-texas-hemp-takeover-w-ben-meggs-ceo-of-bayou-city-hemp-howdy-8th-wonder.mp3" length="39964084" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Ben Meggs</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15799769</guid>
    <pubDate>Mon, 23 Sep 2024 06:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15799769/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="#060 - Howdy! The Texas Hemp Takeover w/ Ben Meggs, CEO of Bayou City Hemp, Howdy, 8th Wonder..." />
  <psc:chapter start="0:05" title="Texas Hemp Market Overview and Insights" />
  <psc:chapter start="13:55" title="Texas Hemp Market Expansion and Strategy" />
  <psc:chapter start="20:31" title="Navigating Texas Hemp Market Regulations" />
  <psc:chapter start="33:34" title="Regional Brand Expansion and Consumer Engagement" />
  <psc:chapter start="43:26" title="Texas Hemp Market Regulation and Expansion" />
</psc:chapters>
    <itunes:duration>3327</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>60</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/benjaminmeggs/" img="https://storage.buzzsprout.com/1k618rm43ta2i8mubzylr0tlxxpv">Ben Meggs, CEO of Bayou City Hemp, Howdy, and 8th Wonder</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#059 - Demystifying Metrc and the Multi-Sided Platform Business w/ CEO, Michael Johnson</itunes:title>
    <title>#059 - Demystifying Metrc and the Multi-Sided Platform Business w/ CEO, Michael Johnson</title>
    <itunes:summary><![CDATA[🌿🎙️ Join Ben &amp; AnnaRae this week as we explore the intricate world of cannabis compliance with Michael Johnson, CEO of Metrc. Now synonymous with seed-to-sale tracking, Metrc stands at the forefront of regulatory compliance in the cannabis industry. In this episode, we'll uncover the human element behind the platform, the challenges of balancing diverse stakeholder needs, and the future of cannabis compliance.  🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: To operators in the cannabis industry, Metrc is the back...]]></itunes:summary>
    <description><![CDATA[<p>🌿🎙️ Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> this week as we explore the intricate world of cannabis compliance with <a href='https://www.linkedin.com/in/michael-johnson-41458115/'>Michael Johnson</a>, CEO of <a href='https://www.linkedin.com/company/metrc-llc/'>Metrc</a>. Now synonymous with seed-to-sale tracking, Metrc stands at the forefront of regulatory compliance in the cannabis industry. In this episode, we&apos;ll uncover the human element behind the platform, the challenges of balancing diverse stakeholder needs, and the future of cannabis compliance.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: To operators in the cannabis industry, <a href='https://www.linkedin.com/company/metrc-llc/'>Metrc</a> is the backbone of daily operations and compliance. We&apos;ll peel back the layers of this often mistakenly maligned &quot;necessary evil&quot; to understand not just how it works, but who makes it work and why it is the way it is. Michael will share insights into the multi-sided nature of Metrc&apos;s business model, its interactions with state regulators, third-party software providers, and the licensed operators who rely on it every day.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>🔎 𝘐𝘯𝘴𝘪𝘥𝘦 𝘔𝘦𝘵𝘳𝘤: Get a closer look at the team and technologies driving this crucial compliance system.<br/><br/>⚖️ 𝘉𝘢𝘭𝘢𝘯𝘤𝘪𝘯𝘨 𝘈𝘤𝘵: Discover how Metrc manages the complex demands of regulators, tech partners, and cannabis businesses.<br/><br/>🌱 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘌𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯: Review how compliance has transformed with the cannabis industry over time and where it’s heading.<br/><br/>🔮 𝘍𝘶𝘵𝘶𝘳𝘦 𝘗𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴: Speculate on future trends in cannabis compliance and technology with insights from the helm of the industry’s leading tracker.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗝𝗼𝗵𝗻𝘀𝗼𝗻: Appointed as CEO in 2022, <a href='https://www.linkedin.com/in/michael-johnson-41458115/'>Michael Johnson</a> has rapidly steered <a href='https://www.linkedin.com/company/metrc-llc/'>Metrc</a> toward innovative horizons. With a rich background as CFO at various technology and health firms, Michael brings a unique perspective to the cannabis compliance sector. His approach is not just about monitoring and regulation but fostering an ecosystem that supports safe, sustainable growth in the industry.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is crucial for anyone involved in the cannabis industry, from regulators to entrepreneurs, and even tech enthusiasts curious about the intersection of technology and regulatory compliance. Whether you&apos;re grappling with Metrc’s systems or just keen to understand more about the regulatory landscape, this conversation promises to enlighten, inform, and inspire.<br/><br/>Tune in to <a href='https://www.linkedin.com/company/highspirits/'>High Spirits</a> this Thursday on LinkedIn Live for an episode filled with deep insights, behind-the-scenes stories, and expert perspective on cannabis compliance.<br/><br/></p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabiscompliance&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7238599895979323393'>#CannabisCompliance</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=metrc&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7238599895979323393'>#Metrc</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7238599895979323393'>#CannabisIndustry</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=highspirits&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7238599895979323393'>#HighSpirits</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>🌿🎙️ Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> this week as we explore the intricate world of cannabis compliance with <a href='https://www.linkedin.com/in/michael-johnson-41458115/'>Michael Johnson</a>, CEO of <a href='https://www.linkedin.com/company/metrc-llc/'>Metrc</a>. Now synonymous with seed-to-sale tracking, Metrc stands at the forefront of regulatory compliance in the cannabis industry. In this episode, we&apos;ll uncover the human element behind the platform, the challenges of balancing diverse stakeholder needs, and the future of cannabis compliance.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: To operators in the cannabis industry, <a href='https://www.linkedin.com/company/metrc-llc/'>Metrc</a> is the backbone of daily operations and compliance. We&apos;ll peel back the layers of this often mistakenly maligned &quot;necessary evil&quot; to understand not just how it works, but who makes it work and why it is the way it is. Michael will share insights into the multi-sided nature of Metrc&apos;s business model, its interactions with state regulators, third-party software providers, and the licensed operators who rely on it every day.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>🔎 𝘐𝘯𝘴𝘪𝘥𝘦 𝘔𝘦𝘵𝘳𝘤: Get a closer look at the team and technologies driving this crucial compliance system.<br/><br/>⚖️ 𝘉𝘢𝘭𝘢𝘯𝘤𝘪𝘯𝘨 𝘈𝘤𝘵: Discover how Metrc manages the complex demands of regulators, tech partners, and cannabis businesses.<br/><br/>🌱 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘌𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯: Review how compliance has transformed with the cannabis industry over time and where it’s heading.<br/><br/>🔮 𝘍𝘶𝘵𝘶𝘳𝘦 𝘗𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴: Speculate on future trends in cannabis compliance and technology with insights from the helm of the industry’s leading tracker.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗝𝗼𝗵𝗻𝘀𝗼𝗻: Appointed as CEO in 2022, <a href='https://www.linkedin.com/in/michael-johnson-41458115/'>Michael Johnson</a> has rapidly steered <a href='https://www.linkedin.com/company/metrc-llc/'>Metrc</a> toward innovative horizons. With a rich background as CFO at various technology and health firms, Michael brings a unique perspective to the cannabis compliance sector. His approach is not just about monitoring and regulation but fostering an ecosystem that supports safe, sustainable growth in the industry.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is crucial for anyone involved in the cannabis industry, from regulators to entrepreneurs, and even tech enthusiasts curious about the intersection of technology and regulatory compliance. Whether you&apos;re grappling with Metrc’s systems or just keen to understand more about the regulatory landscape, this conversation promises to enlighten, inform, and inspire.<br/><br/>Tune in to <a href='https://www.linkedin.com/company/highspirits/'>High Spirits</a> this Thursday on LinkedIn Live for an episode filled with deep insights, behind-the-scenes stories, and expert perspective on cannabis compliance.<br/><br/></p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabiscompliance&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7238599895979323393'>#CannabisCompliance</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=metrc&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7238599895979323393'>#Metrc</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=cannabisindustry&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7238599895979323393'>#CannabisIndustry</a> </p><p><a href='https://www.linkedin.com/feed/hashtag/?keywords=highspirits&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7238599895979323393'>#HighSpirits</a></p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15755556-059-demystifying-metrc-and-the-multi-sided-platform-business-w-ceo-michael-johnson.mp3" length="42332253" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Michael Johnson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15755556</guid>
    <pubDate>Mon, 16 Sep 2024 07:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15755556/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="#059 - Demystifying Metrc and the Multi-Sided Platform Business w/ CEO, Michael Johnson" />
  <psc:chapter start="0:05" title="California Hemp Regulations and Industry Impact" />
  <psc:chapter start="7:33" title="Cannabis Compliance and Supply Chain Transparency" />
  <psc:chapter start="15:01" title="The Future of Cannabis Compliance" />
  <psc:chapter start="20:05" title="Enhancing Customer Experience in Cannabis" />
  <psc:chapter start="26:31" title="Regulation Challenges in Cannabis Industry" />
  <psc:chapter start="33:22" title="Customer Experience and Industry Compliance" />
  <psc:chapter start="42:27" title="Optimizing Supply Chain Transparency for Cannabis" />
  <psc:chapter start="52:24" title="Accelerating Supply Chain Challenges With Metric" />
  <psc:chapter start="57:46" title="Engaging With Cannabis Community Online" />
</psc:chapters>
    <itunes:duration>3525</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>59</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/michael-johnson-41458115/" img="https://storage.buzzsprout.com/uymm2wjr4bsybyb2y1j67xxjdpdq">Michael Johnson, CEO of Metrc</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#058 - The First 30 Days After Launch 🚀 w/ Tahir Johnson, CEO of Simply Pure Trenton</itunes:title>
    <title>#058 - The First 30 Days After Launch 🚀 w/ Tahir Johnson, CEO of Simply Pure Trenton</title>
    <itunes:summary><![CDATA[🌿 𝐓𝐡𝐞 𝐅𝐢𝐫𝐬𝐭 𝟑𝟎 𝐃𝐚𝐲𝐬: 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐢𝐧 𝐍𝐞𝐰 𝐉𝐞𝐫𝐬𝐞𝐲'𝐬 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 🌿  Join Ben &amp; AnnaRae on High Spirits as we delve into the whirlwind experience of the first 30 days following the launch of a brand new dispensary in New Jersey. Our guest, Tahir Johnson, CEO of Simply Pure Trenton NJ and President of the Minority Cannabis Business Association, shares his firsthand insights and the roller-coaster ride of opening one of the first Black-owned social-equity cannabis businesses in th...]]></itunes:summary>
    <description><![CDATA[<p>🌿 𝐓𝐡𝐞 𝐅𝐢𝐫𝐬𝐭 𝟑𝟎 𝐃𝐚𝐲𝐬: 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐢𝐧 𝐍𝐞𝐰 𝐉𝐞𝐫𝐬𝐞𝐲&apos;𝐬 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 🌿<br/><br/>Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> on <a href='https://www.linkedin.com/company/highspirits/'>High Spirits</a> as we delve into the whirlwind experience of the first 30 days following the launch of a brand new dispensary in New Jersey. Our guest, <a href='https://www.linkedin.com/in/tahirjohnson/'>Tahir Johnson</a>, CEO of <a href='https://www.linkedin.com/company/simplypuretrenton/'>Simply Pure Trenton NJ</a> and President of the <a href='https://www.linkedin.com/company/minority-cannabis/'>Minority Cannabis Business Association</a>, shares his firsthand insights and the roller-coaster ride of opening one of the first Black-owned social-equity cannabis businesses in the state.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this episode, we explore the exhilarating first month of operations after years of preparation at Simply Pure Trenton. From regulatory hurdles to customer reactions and operational challenges, Tahir will dissect what it takes to launch and stabilize a new dispensary in an emerging market. Drawing from his extensive background in cannabis advocacy and business, Tahir reflects on the reality of starting a dispensary under New Jersey&apos;s adult-use cannabis framework and the personal journey that brought him to this point.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/> 🚧 𝘐𝘯𝘪𝘵𝘪𝘢𝘭 𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴: Discover the unexpected hurdles and how they were navigated during the critical first month.<br/><br/> 💡 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴: Gain insights into the strategic planning and adaptations required when reality hits post-launch.<br/><br/> 💥 𝘚𝘰𝘤𝘪𝘢𝘭 𝘌𝘲𝘶𝘪𝘵𝘺 𝘐𝘮𝘱𝘢𝘤𝘵: Understand the significance of launching one of the first Black-owned equity businesses in New Jersey’s cannabis market.<br/><br/> 🌎 𝘉𝘳𝘰𝘢𝘥𝘦𝘳 𝘐𝘮𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴: Discuss the broader implications for other entrepreneurs in similar markets drawing from Tahir&apos;s role as MCBA President.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗧𝗮𝗵𝗶𝗿 𝗝𝗼𝗵𝗻𝘀𝗼𝗻: Tahir&apos;s journey in the cannabis industry is both personal and professional. With a history marked by advocacy and a personal narrative intertwined with the criminal justice system, his work extends beyond business, aiming to rectify the long-term impacts of the war on drugs. His leadership roles have equipped him with unique insights into the intersections of policy, social equity, and industry dynamics, making him a pivotal figure in shaping the future of cannabis in New Jersey and beyond.<br/><br/>Don’t miss this insightful discussion on what it really takes to launch and run a cannabis dispensary in a complex regulatory landscape. Tune in to High Spirits on Thursday for a session filled with real stories, professional insights, and valuable lessons.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>🌿 𝐓𝐡𝐞 𝐅𝐢𝐫𝐬𝐭 𝟑𝟎 𝐃𝐚𝐲𝐬: 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐢𝐧 𝐍𝐞𝐰 𝐉𝐞𝐫𝐬𝐞𝐲&apos;𝐬 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 🌿<br/><br/>Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> &amp; <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> on <a href='https://www.linkedin.com/company/highspirits/'>High Spirits</a> as we delve into the whirlwind experience of the first 30 days following the launch of a brand new dispensary in New Jersey. Our guest, <a href='https://www.linkedin.com/in/tahirjohnson/'>Tahir Johnson</a>, CEO of <a href='https://www.linkedin.com/company/simplypuretrenton/'>Simply Pure Trenton NJ</a> and President of the <a href='https://www.linkedin.com/company/minority-cannabis/'>Minority Cannabis Business Association</a>, shares his firsthand insights and the roller-coaster ride of opening one of the first Black-owned social-equity cannabis businesses in the state.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this episode, we explore the exhilarating first month of operations after years of preparation at Simply Pure Trenton. From regulatory hurdles to customer reactions and operational challenges, Tahir will dissect what it takes to launch and stabilize a new dispensary in an emerging market. Drawing from his extensive background in cannabis advocacy and business, Tahir reflects on the reality of starting a dispensary under New Jersey&apos;s adult-use cannabis framework and the personal journey that brought him to this point.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/> 🚧 𝘐𝘯𝘪𝘵𝘪𝘢𝘭 𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴: Discover the unexpected hurdles and how they were navigated during the critical first month.<br/><br/> 💡 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴: Gain insights into the strategic planning and adaptations required when reality hits post-launch.<br/><br/> 💥 𝘚𝘰𝘤𝘪𝘢𝘭 𝘌𝘲𝘶𝘪𝘵𝘺 𝘐𝘮𝘱𝘢𝘤𝘵: Understand the significance of launching one of the first Black-owned equity businesses in New Jersey’s cannabis market.<br/><br/> 🌎 𝘉𝘳𝘰𝘢𝘥𝘦𝘳 𝘐𝘮𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴: Discuss the broader implications for other entrepreneurs in similar markets drawing from Tahir&apos;s role as MCBA President.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗧𝗮𝗵𝗶𝗿 𝗝𝗼𝗵𝗻𝘀𝗼𝗻: Tahir&apos;s journey in the cannabis industry is both personal and professional. With a history marked by advocacy and a personal narrative intertwined with the criminal justice system, his work extends beyond business, aiming to rectify the long-term impacts of the war on drugs. His leadership roles have equipped him with unique insights into the intersections of policy, social equity, and industry dynamics, making him a pivotal figure in shaping the future of cannabis in New Jersey and beyond.<br/><br/>Don’t miss this insightful discussion on what it really takes to launch and run a cannabis dispensary in a complex regulatory landscape. Tune in to High Spirits on Thursday for a session filled with real stories, professional insights, and valuable lessons.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15731411-058-the-first-30-days-after-launch-w-tahir-johnson-ceo-of-simply-pure-trenton.mp3" length="41383509" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/8yltx4gw41s028h88wmje9p3lgze?.jpg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, and Tahir Johnson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15731411</guid>
    <pubDate>Tue, 10 Sep 2024 17:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15731411/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15731411/transcript.json" type="application/json" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="#058 - The First 30 Days After Launch 🚀 w/ Tahir Johnson, CEO of Simply Pure Trenton" />
  <psc:chapter start="0:08" title="Trump&#39;s Pro-Cannabis Impact on Election" />
  <psc:chapter start="9:39" title="Journey Into the Cannabis Industry" />
  <psc:chapter start="23:19" title="Navigating the Cannabis Industry Challenges" />
  <psc:chapter start="29:53" title="Brand Strategy in Cannabis Dispensary" />
  <psc:chapter start="42:30" title="Building Customer Behavior Through in-Store Experience" />
  <psc:chapter start="48:51" title="Building a Successful Cannabis Business" />
</psc:chapters>
    <itunes:duration>3445</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>58</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/tahirjohnson/" img="https://storage.buzzsprout.com/n0y302k4gwhnh8na6e37z7kwgo4l">Tahir Johnson, CEO of Simply Pure Trenton</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#057 - Blunt Banter with Javier Hasse of Benzinga &amp; El Planteo</itunes:title>
    <title>#057 - Blunt Banter with Javier Hasse of Benzinga &amp; El Planteo</title>
    <itunes:summary><![CDATA[Could the fragmented cannabis market in Latin America be the next big thing for savvy investors? Join us as we uncover the secrets of this untapped market with our special guest, Javier Hasse, the Managing Director at Benzinga and founder of El Planteo. In this episode, Javier shares his unique insights into the challenges and opportunities that exist within various Latin American countries, detailing how cultural acceptance and patient advocacy are reshaping the industry. With his extensive ...]]></itunes:summary>
    <description><![CDATA[<p>Could the fragmented cannabis market in Latin America be the next big thing for savvy investors? Join us as we uncover the secrets of this untapped market with our special guest, Javier Hasse, the Managing Director at Benzinga and founder of El Planteo. In this episode, Javier shares his unique insights into the challenges and opportunities that exist within various Latin American countries, detailing how cultural acceptance and patient advocacy are reshaping the industry. With his extensive experience and a bestselling book on starting a cannabis business, Javier offers a wealth of knowledge you won&apos;t find anywhere else.<br/><br/>We also take a closer look at the essential role of cannabis conferences and how they serve as pivotal networking hubs. Hear firsthand stories about multi-billion-dollar deals and significant investments that have emerged from Benzinga&apos;s curated events. From the perspective of our hosts, we discuss the balance between professional travel and personal life, especially during the bustling conference season. With exclusive anecdotes, we highlight the distinct advantages of smaller, focused gatherings in fostering meaningful connections among industry professionals, investors, and businesses.<br/><br/>Lastly, we turn our attention to the latest trends and hurdles in the cannabis sector. Discover why THC-infused beverages are gaining traction and how brands like Cann are navigating the complex California market. We also tackle the recent delays in cannabis rescheduling decisions, evaluating the implications for investors and the broader industry. Despite the setbacks, there&apos;s a strong sense of progress and optimism as we explore the future of cannabis regulation. Tune in for a compelling discussion that spans from policy shifts to emerging market opportunities, providing a comprehensive view of the dynamic cannabis landscape.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Could the fragmented cannabis market in Latin America be the next big thing for savvy investors? Join us as we uncover the secrets of this untapped market with our special guest, Javier Hasse, the Managing Director at Benzinga and founder of El Planteo. In this episode, Javier shares his unique insights into the challenges and opportunities that exist within various Latin American countries, detailing how cultural acceptance and patient advocacy are reshaping the industry. With his extensive experience and a bestselling book on starting a cannabis business, Javier offers a wealth of knowledge you won&apos;t find anywhere else.<br/><br/>We also take a closer look at the essential role of cannabis conferences and how they serve as pivotal networking hubs. Hear firsthand stories about multi-billion-dollar deals and significant investments that have emerged from Benzinga&apos;s curated events. From the perspective of our hosts, we discuss the balance between professional travel and personal life, especially during the bustling conference season. With exclusive anecdotes, we highlight the distinct advantages of smaller, focused gatherings in fostering meaningful connections among industry professionals, investors, and businesses.<br/><br/>Lastly, we turn our attention to the latest trends and hurdles in the cannabis sector. Discover why THC-infused beverages are gaining traction and how brands like Cann are navigating the complex California market. We also tackle the recent delays in cannabis rescheduling decisions, evaluating the implications for investors and the broader industry. Despite the setbacks, there&apos;s a strong sense of progress and optimism as we explore the future of cannabis regulation. Tune in for a compelling discussion that spans from policy shifts to emerging market opportunities, providing a comprehensive view of the dynamic cannabis landscape.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15667251-057-blunt-banter-with-javier-hasse-of-benzinga-el-planteo.mp3" length="41463047" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/bhoyg9r25y54q14hzbopwiawp0y6?.jpg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, and Javier Hasse</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15667251</guid>
    <pubDate>Fri, 30 Aug 2024 02:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15667251/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15667251/transcript.json" type="application/json" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="#057 - Blunt Banter with Javier Hasse of Benzinga &amp; El Planteo" />
  <psc:chapter start="0:05" title="Cannabis Media and Industry Discussion" />
  <psc:chapter start="14:29" title="Latin American Cannabis Business Opportunities" />
  <psc:chapter start="30:11" title="Cannabis Conference Networking and Industry Trends" />
  <psc:chapter start="40:08" title="Cannabis Business and Policy Discussions" />
</psc:chapters>
    <itunes:duration>3452</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>57</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/javierhasse/" img="https://storage.buzzsprout.com/cjrqq69fdhilq0ovrrvj5859a9au">Javier Hasse, Managing Director at Benzinga Cannabis</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#056 - Building and Rapidly Scaling in Public with Brēz w/ CEO and Founder, Aaron Nosbisch</itunes:title>
    <title>#056 - Building and Rapidly Scaling in Public with Brēz w/ CEO and Founder, Aaron Nosbisch</title>
    <itunes:summary><![CDATA[Imagine launching your first business at just 13 years old. That's precisely what our special guest, Aaron Nosbisch, did, and his entrepreneurial spirit has only grown since. Aaron, now the founder and CEO of Breeze and Lucyd Media, joins us from an airport en route to Burning Man to share his incredible journey. From his early days in the fashion world to the intricate landscape of cannabis and hemp marketing, Aaron brings a wealth of knowledge and some really creative strategies.  Our conve...]]></itunes:summary>
    <description><![CDATA[<p>Imagine launching your first business at just 13 years old. That&apos;s precisely what our special guest, Aaron Nosbisch, did, and his entrepreneurial spirit has only grown since. Aaron, now the founder and CEO of Breeze and Lucyd Media, joins us from an airport en route to Burning Man to share his incredible journey. From his early days in the fashion world to the intricate landscape of cannabis and hemp marketing, Aaron brings a wealth of knowledge and some really creative strategies.<br/><br/>Our conversation doesn&apos;t stop at marketing tactics. We dive deep into the importance of transparency and community engagement in building a brand, inspired by industry leaders. Aaron discusses the substantial investments—nearly a million dollars monthly—necessary for driving brand awareness and growth. By focusing on the value of sharing a brand&apos;s story publicly, we explore how a cooperative approach over competition can foster innovation and elevate the industry as a whole.<br/><br/>Navigating from direct-to-consumer to retail sales strategies, we examine the operational and marketing nuances essential for scaling a beverage startup. From customer acquisition costs to lifetime value, Aaron shares the metrics that drive real-time advertising decisions. We also discuss the complexities of cannabis legalization in Florida, emphasizing the need for equity and fair access to the market. As we wrap up, we express our anticipation for upcoming events like Benzinga in October and the High Spirits Morning Mixer in Vegas for MJBiz, ensuring you stay connected and informed.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Imagine launching your first business at just 13 years old. That&apos;s precisely what our special guest, Aaron Nosbisch, did, and his entrepreneurial spirit has only grown since. Aaron, now the founder and CEO of Breeze and Lucyd Media, joins us from an airport en route to Burning Man to share his incredible journey. From his early days in the fashion world to the intricate landscape of cannabis and hemp marketing, Aaron brings a wealth of knowledge and some really creative strategies.<br/><br/>Our conversation doesn&apos;t stop at marketing tactics. We dive deep into the importance of transparency and community engagement in building a brand, inspired by industry leaders. Aaron discusses the substantial investments—nearly a million dollars monthly—necessary for driving brand awareness and growth. By focusing on the value of sharing a brand&apos;s story publicly, we explore how a cooperative approach over competition can foster innovation and elevate the industry as a whole.<br/><br/>Navigating from direct-to-consumer to retail sales strategies, we examine the operational and marketing nuances essential for scaling a beverage startup. From customer acquisition costs to lifetime value, Aaron shares the metrics that drive real-time advertising decisions. We also discuss the complexities of cannabis legalization in Florida, emphasizing the need for equity and fair access to the market. As we wrap up, we express our anticipation for upcoming events like Benzinga in October and the High Spirits Morning Mixer in Vegas for MJBiz, ensuring you stay connected and informed.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15629279-056-building-and-rapidly-scaling-in-public-with-brez-w-ceo-and-founder-aaron-nosbisch.mp3" length="40287516" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Aaron Nosbisch</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15629279</guid>
    <pubDate>Fri, 23 Aug 2024 07:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="#056 - Building and Rapidly Scaling in Public with Brēz w/ CEO and Founder, Aaron Nosbisch" />
  <psc:chapter start="0:05" title="Direct-to-Consumer Marketing in Cannabis Industry" />
  <psc:chapter start="12:33" title="Brand Building Through Public Sharing" />
  <psc:chapter start="16:50" title="Direct-to-Consumer vs Retail Sales Strategy" />
  <psc:chapter start="21:57" title="D2C and Retail Strategy for Cannabis" />
  <psc:chapter start="27:14" title="Functional Beverage Market Expansion Strategy" />
  <psc:chapter start="33:48" title="Scaling Operations and Growth Challenges" />
  <psc:chapter start="45:20" title="Florida Cannabis Access and Equity" />
  <psc:chapter start="54:51" title="Show Appreciation and Future Plans" />
</psc:chapters>
    <itunes:duration>3354</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>56</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/aaronnosbisch/" img="https://storage.buzzsprout.com/o6ari4mtsvd0e8nluqn677h1za3d">Aaron Nosbisch, CEO of Brēz and Lucyd Media</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#055 - Devil&#39;s Lettuce Went Down to Georgia w/ Judson Hill of Fine Fettle</itunes:title>
    <title>#055 - Devil&#39;s Lettuce Went Down to Georgia w/ Judson Hill of Fine Fettle</title>
    <itunes:summary><![CDATA[🌿 𝐃𝐞𝐯𝐢𝐥'𝐬 𝐋𝐞𝐭𝐭𝐮𝐜𝐞 𝐖𝐞𝐧𝐭 𝐃𝐨𝐰𝐧 𝐭𝐨 𝐆𝐞𝐨𝐫𝐠𝐢𝐚: 𝐔𝐧𝐩𝐚𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐞𝐚𝐜𝐡 𝐒𝐭𝐚𝐭𝐞'𝐬 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐒𝐜𝐞𝐧𝐞 𝐰𝐢𝐭𝐡 𝐉𝐮𝐝𝐬𝐨𝐧 𝐇𝐢𝐥𝐥 🌿  Join Ben and AnnaRae this week on High Spirits as we delve deep into Georgia’s newly launched cannabis program with Judson Hill, the Georgia Market President for Fine Fettle, one of the state’s six licensed operators. This episode will explore the current landscape of cannabis in Georgia, the emerging dynamics between cannabis and hemp, and what the future holds for patients and consumers in...]]></itunes:summary>
    <description><![CDATA[<p>🌿 𝐃𝐞𝐯𝐢𝐥&apos;𝐬 𝐋𝐞𝐭𝐭𝐮𝐜𝐞 𝐖𝐞𝐧𝐭 𝐃𝐨𝐰𝐧 𝐭𝐨 𝐆𝐞𝐨𝐫𝐠𝐢𝐚: 𝐔𝐧𝐩𝐚𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐞𝐚𝐜𝐡 𝐒𝐭𝐚𝐭𝐞&apos;𝐬 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐒𝐜𝐞𝐧𝐞 𝐰𝐢𝐭𝐡 𝐉𝐮𝐝𝐬𝐨𝐧 𝐇𝐢𝐥𝐥 🌿<br/><br/>Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> and <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> this week on <a href='https://www.linkedin.com/company/highspirits/'>High Spirits</a> as we delve deep into Georgia’s newly launched cannabis program with <a href='https://www.linkedin.com/in/judson-hill-b551a245/'>Judson Hill</a>, the Georgia Market President for <a href='https://www.linkedin.com/company/fine-fettle-ct/'>Fine Fettle</a>, one of the state’s six licensed operators. This episode will explore the current landscape of cannabis in Georgia, the emerging dynamics between cannabis and hemp, and what the future holds for patients and consumers in the state.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:<br/>Georgia’s medical cannabis market is just sprouting, presenting unique opportunities and challenges. <a href='https://www.linkedin.com/in/judson-hill-b551a245/'>Judson Hill</a> brings his insider perspective on navigating this nascent industry, from the legislative battles to the operational hurdles. We&apos;ll discuss the size, functionality, and potential growth of the market, and how <a href='https://www.linkedin.com/company/fine-fettle-ct/'>Fine Fettle</a> is positioning itself to serve Georgia&apos;s patient community.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝘔𝘢𝘳𝘬𝘦𝘵 𝘖𝘷𝘦𝘳𝘷𝘪𝘦𝘸: Insight into the current state of Georgia&apos;s cannabis program and its future trajectory.<br/><br/>𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴 𝘷𝘴. 𝘏𝘦𝘮𝘱: Discussion on the interplay and competition between the cannabis and hemp markets in Georgia.<br/><br/>𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘐𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦𝘴: Learn about Fine Fettle&apos;s approach to lobbying, education, and market differentiation in a state with a complex regulatory landscape.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗝𝘂𝗱𝘀𝗼𝗻 𝗛𝗶𝗹𝗹:<br/>A native Atlantan and forward-thinking leader, <a href='https://www.linkedin.com/in/judson-hill-b551a245/'>Judson Hill</a> is at the forefront of introducing medical cannabis to Georgia. With a background in fundraising and developing sales organizations across various industries, Judson now focuses on lobbying, government affairs, and educating Georgians about the benefits of medical cannabis. His work is pivotal in shaping a responsible and patient-centered cannabis market in his home state.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?<br/>This episode is a must-listen for anyone interested in the evolving cannabis industry, particularly in states with new or expanding programs. Whether you’re a patient, provider, industry stakeholder, or simply a curious listener, Judson’s experiences and insights offer a comprehensive look at what it takes to launch and lead a cannabis operation under complex regulatory conditions.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>🌿 𝐃𝐞𝐯𝐢𝐥&apos;𝐬 𝐋𝐞𝐭𝐭𝐮𝐜𝐞 𝐖𝐞𝐧𝐭 𝐃𝐨𝐰𝐧 𝐭𝐨 𝐆𝐞𝐨𝐫𝐠𝐢𝐚: 𝐔𝐧𝐩𝐚𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐞𝐚𝐜𝐡 𝐒𝐭𝐚𝐭𝐞&apos;𝐬 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐒𝐜𝐞𝐧𝐞 𝐰𝐢𝐭𝐡 𝐉𝐮𝐝𝐬𝐨𝐧 𝐇𝐢𝐥𝐥 🌿<br/><br/>Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> and <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> this week on <a href='https://www.linkedin.com/company/highspirits/'>High Spirits</a> as we delve deep into Georgia’s newly launched cannabis program with <a href='https://www.linkedin.com/in/judson-hill-b551a245/'>Judson Hill</a>, the Georgia Market President for <a href='https://www.linkedin.com/company/fine-fettle-ct/'>Fine Fettle</a>, one of the state’s six licensed operators. This episode will explore the current landscape of cannabis in Georgia, the emerging dynamics between cannabis and hemp, and what the future holds for patients and consumers in the state.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:<br/>Georgia’s medical cannabis market is just sprouting, presenting unique opportunities and challenges. <a href='https://www.linkedin.com/in/judson-hill-b551a245/'>Judson Hill</a> brings his insider perspective on navigating this nascent industry, from the legislative battles to the operational hurdles. We&apos;ll discuss the size, functionality, and potential growth of the market, and how <a href='https://www.linkedin.com/company/fine-fettle-ct/'>Fine Fettle</a> is positioning itself to serve Georgia&apos;s patient community.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝘔𝘢𝘳𝘬𝘦𝘵 𝘖𝘷𝘦𝘳𝘷𝘪𝘦𝘸: Insight into the current state of Georgia&apos;s cannabis program and its future trajectory.<br/><br/>𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴 𝘷𝘴. 𝘏𝘦𝘮𝘱: Discussion on the interplay and competition between the cannabis and hemp markets in Georgia.<br/><br/>𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘐𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦𝘴: Learn about Fine Fettle&apos;s approach to lobbying, education, and market differentiation in a state with a complex regulatory landscape.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗝𝘂𝗱𝘀𝗼𝗻 𝗛𝗶𝗹𝗹:<br/>A native Atlantan and forward-thinking leader, <a href='https://www.linkedin.com/in/judson-hill-b551a245/'>Judson Hill</a> is at the forefront of introducing medical cannabis to Georgia. With a background in fundraising and developing sales organizations across various industries, Judson now focuses on lobbying, government affairs, and educating Georgians about the benefits of medical cannabis. His work is pivotal in shaping a responsible and patient-centered cannabis market in his home state.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?<br/>This episode is a must-listen for anyone interested in the evolving cannabis industry, particularly in states with new or expanding programs. Whether you’re a patient, provider, industry stakeholder, or simply a curious listener, Judson’s experiences and insights offer a comprehensive look at what it takes to launch and lead a cannabis operation under complex regulatory conditions.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15592302-055-devil-s-lettuce-went-down-to-georgia-w-judson-hill-of-fine-fettle.mp3" length="39322096" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Judson Hill</itunes:author>
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    <pubDate>Fri, 16 Aug 2024 06:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#055 - Devil&#39;s Lettuce Went Down to Georgia w/ Judson Hill of Fine Fettle" />
  <psc:chapter start="0:05" title="Cannabis Industry Insights From Georgia" />
  <psc:chapter start="9:05" title="Georgia&#39;s Cannabis Industry Overview" />
  <psc:chapter start="21:36" title="Georgia&#39;s Cannabis Business Expansion Plan" />
  <psc:chapter start="35:24" title="The Future of Georgia&#39;s Cannabis Industry" />
  <psc:chapter start="43:21" title="Georgia&#39;s Medical Cannabis Industry Insights" />
  <psc:chapter start="53:54" title="Gratitude and Call to Action" />
</psc:chapters>
    <itunes:duration>3273</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>55</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/judson-hill-b551a245/" img="https://storage.buzzsprout.com/jflkp7dwy42bq8ai55sldcjjbwrr">Judson Hill, Georgia Market President for Fine Fettle</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#054 - Cannabis Business News Round-up | August 7 2024 | Harris-Walz, OH Rec Opens, No MO Hemp</itunes:title>
    <title>#054 - Cannabis Business News Round-up | August 7 2024 | Harris-Walz, OH Rec Opens, No MO Hemp</title>
    <itunes:summary><![CDATA[🎙𝐉𝐨𝐢𝐧 𝐔𝐬 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 𝐟𝐨𝐫 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝-𝐮𝐩!🌿  It's been another eventful week in the world of cannabis, and we're excited to talk about it. Here's some of the topics that are top of mind:  🇺🇸 Kamala taps Gov. Tim Walz of MN as her running mate 🌰 Ohio launches adult use sales ❌ Missouri bans Delta 8 and unlicensed retailers 📈 Q2 earnings are out and companies are refinancing their debt ➕ More!  As always, High Spirits is more than a podcast – it's a dynamic conversation amo...]]></itunes:summary>
    <description><![CDATA[<p>🎙𝐉𝐨𝐢𝐧 𝐔𝐬 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 𝐟𝐨𝐫 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝-𝐮𝐩!🌿<br/><br/>It&apos;s been another eventful week in the world of cannabis, and we&apos;re excited to talk about it. Here&apos;s some of the topics that are top of mind:<br/><br/>🇺🇸 Kamala taps Gov. Tim Walz of MN as her running mate<br/>🌰 Ohio launches adult use sales<br/>❌ Missouri bans Delta 8 and unlicensed retailers<br/>📈 Q2 earnings are out and companies are refinancing their debt<br/>➕ More!<br/><br/>As always, High Spirits is more than a podcast – it&apos;s a dynamic conversation among leaders in the cannabis industry. We film live, and your participation is what makes our discussion richer and more meaningful. We invite you to contribute to the conversation and let us know what&apos;s important to you! What topics should we delve into? We welcome your questions and comments, so drop them into the chat and join us as we dive into the current events of the cannabis industry!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>🎙𝐉𝐨𝐢𝐧 𝐔𝐬 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 𝐟𝐨𝐫 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝-𝐮𝐩!🌿<br/><br/>It&apos;s been another eventful week in the world of cannabis, and we&apos;re excited to talk about it. Here&apos;s some of the topics that are top of mind:<br/><br/>🇺🇸 Kamala taps Gov. Tim Walz of MN as her running mate<br/>🌰 Ohio launches adult use sales<br/>❌ Missouri bans Delta 8 and unlicensed retailers<br/>📈 Q2 earnings are out and companies are refinancing their debt<br/>➕ More!<br/><br/>As always, High Spirits is more than a podcast – it&apos;s a dynamic conversation among leaders in the cannabis industry. We film live, and your participation is what makes our discussion richer and more meaningful. We invite you to contribute to the conversation and let us know what&apos;s important to you! What topics should we delve into? We welcome your questions and comments, so drop them into the chat and join us as we dive into the current events of the cannabis industry!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15557036-054-cannabis-business-news-round-up-august-7-2024-harris-walz-oh-rec-opens-no-mo-hemp.mp3" length="39694513" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15557036</guid>
    <pubDate>Fri, 09 Aug 2024 10:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15557036/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="#054 - Cannabis Business News Round-up | August 7 2024 | Harris-Walz, OH Rec Opens, No MO Hemp" />
  <psc:chapter start="0:05" title="Post-Pandemic Work Trends and Cannabis Industry" />
  <psc:chapter start="12:56" title="Political Implications of Cannabis Legalization" />
  <psc:chapter start="29:13" title="Cannabis Industry Earnings and Compliance" />
  <psc:chapter start="37:35" title="Future Strategies in Cannabis Markets" />
  <psc:chapter start="42:32" title="Industry Challenges and Progress in Cannabis" />
</psc:chapters>
    <itunes:duration>3305</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>54</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>true</itunes:explicit>
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  <item>
    <itunes:title>#053 - What Kamala Means for Cannabis and Criminal Justice Reform w/ Jason Ortiz of The Last Prisoner Project</itunes:title>
    <title>#053 - What Kamala Means for Cannabis and Criminal Justice Reform w/ Jason Ortiz of The Last Prisoner Project</title>
    <itunes:summary><![CDATA[🌿 𝐖𝐡𝐚𝐭 𝐜𝐨𝐮𝐥𝐝 𝐊𝐚𝐦𝐚𝐥𝐚 𝐇𝐚𝐫𝐫𝐢𝐬 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐚𝐧𝐝 𝐂𝐫𝐢𝐦𝐢𝐧𝐚𝐥 𝐉𝐮𝐬𝐭𝐢𝐜𝐞 𝐑𝐞𝐟𝐨𝐫𝐦? 🌿  Join Ben and AnnaRae this week on High Spirits as we delve into the potential impacts of Kamala Harris' leadership on the cannabis industry and criminal justice reform. With President Biden stepping aside, Kamala Harris' role could become pivotal in shaping the future policies that would significantly affect both the cannabis industry and ongoing criminal justice reform efforts.  🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: As we navigate ...]]></itunes:summary>
    <description><![CDATA[<p>🌿 𝐖𝐡𝐚𝐭 𝐜𝐨𝐮𝐥𝐝 𝐊𝐚𝐦𝐚𝐥𝐚 𝐇𝐚𝐫𝐫𝐢𝐬 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐚𝐧𝐝 𝐂𝐫𝐢𝐦𝐢𝐧𝐚𝐥 𝐉𝐮𝐬𝐭𝐢𝐜𝐞 𝐑𝐞𝐟𝐨𝐫𝐦? 🌿<br/><br/>Join Ben and AnnaRae this week on High Spirits as we delve into the potential impacts of Kamala Harris&apos; leadership on the cannabis industry and criminal justice reform. With President Biden stepping aside, Kamala Harris&apos; role could become pivotal in shaping the future policies that would significantly affect both the cannabis industry and ongoing criminal justice reform efforts.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:<br/>As we navigate these changing political tides, our guest, Jason Ortiz, Director of Strategic Initiatives at the Last Prisoner Project, brings a deeply personal and professional perspective to the discussion. We&apos;ll revisit Kamala Harris&apos; stance during the 2020 campaign, examine the current state of criminal justice reform, and speculate on how Harris might influence future policies related to cannabis.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝘒𝘢𝘮𝘢𝘭𝘢’𝘴 𝘐𝘮𝘱𝘢𝘤𝘵: Explore what Kamala Harris&apos; leadership could mean for future cannabis policies and criminal justice reform.<br/><br/>𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘢𝘯𝘥 𝘙𝘦𝘧𝘰𝘳𝘮: Gain insight into the intersection of cannabis legalization and criminal justice, particularly how federal and state levels are taking action (or inaction).<br/><br/>𝘈𝘥𝘷𝘰𝘤𝘢𝘤𝘺 𝘢𝘯𝘥 𝘈𝘤𝘵𝘪𝘰𝘯: Learn from Jason’s extensive experience in advocating for cannabis justice and how grassroots movements can influence significant policy changes.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗝𝗮𝘀𝗼𝗻 𝗢𝗿𝘁𝗶𝘇:<br/>Jason Ortiz, a cannabis justice advocate, has turned personal adversity into a platform for change. From being arrested at 16 for simple cannabis possession to leading strategic initiatives for the Last Prisoner Project, Jason&apos;s journey is a testament to the power of advocacy and determination. His work with the Minority Cannabis Business Association and as a drafter of key legislation in Connecticut showcases his impact on creating equitable cannabis policies.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?<br/>This episode is crucial for anyone interested in the future of cannabis regulation, the dynamics of political leadership on social issues, and the ongoing efforts to reform criminal justice. Jason’s insights provide a unique look at the challenges and opportunities within the advocacy landscape, making this a must-listen for activists, policymakers, and anyone interested in the intersection of cannabis and justice.<br/><br/>Tune in to High Spirits every Thursday, live on LinkedIn, and join the conversation!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>🌿 𝐖𝐡𝐚𝐭 𝐜𝐨𝐮𝐥𝐝 𝐊𝐚𝐦𝐚𝐥𝐚 𝐇𝐚𝐫𝐫𝐢𝐬 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐚𝐧𝐝 𝐂𝐫𝐢𝐦𝐢𝐧𝐚𝐥 𝐉𝐮𝐬𝐭𝐢𝐜𝐞 𝐑𝐞𝐟𝐨𝐫𝐦? 🌿<br/><br/>Join Ben and AnnaRae this week on High Spirits as we delve into the potential impacts of Kamala Harris&apos; leadership on the cannabis industry and criminal justice reform. With President Biden stepping aside, Kamala Harris&apos; role could become pivotal in shaping the future policies that would significantly affect both the cannabis industry and ongoing criminal justice reform efforts.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:<br/>As we navigate these changing political tides, our guest, Jason Ortiz, Director of Strategic Initiatives at the Last Prisoner Project, brings a deeply personal and professional perspective to the discussion. We&apos;ll revisit Kamala Harris&apos; stance during the 2020 campaign, examine the current state of criminal justice reform, and speculate on how Harris might influence future policies related to cannabis.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝘒𝘢𝘮𝘢𝘭𝘢’𝘴 𝘐𝘮𝘱𝘢𝘤𝘵: Explore what Kamala Harris&apos; leadership could mean for future cannabis policies and criminal justice reform.<br/><br/>𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘢𝘯𝘥 𝘙𝘦𝘧𝘰𝘳𝘮: Gain insight into the intersection of cannabis legalization and criminal justice, particularly how federal and state levels are taking action (or inaction).<br/><br/>𝘈𝘥𝘷𝘰𝘤𝘢𝘤𝘺 𝘢𝘯𝘥 𝘈𝘤𝘵𝘪𝘰𝘯: Learn from Jason’s extensive experience in advocating for cannabis justice and how grassroots movements can influence significant policy changes.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗝𝗮𝘀𝗼𝗻 𝗢𝗿𝘁𝗶𝘇:<br/>Jason Ortiz, a cannabis justice advocate, has turned personal adversity into a platform for change. From being arrested at 16 for simple cannabis possession to leading strategic initiatives for the Last Prisoner Project, Jason&apos;s journey is a testament to the power of advocacy and determination. His work with the Minority Cannabis Business Association and as a drafter of key legislation in Connecticut showcases his impact on creating equitable cannabis policies.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?<br/>This episode is crucial for anyone interested in the future of cannabis regulation, the dynamics of political leadership on social issues, and the ongoing efforts to reform criminal justice. Jason’s insights provide a unique look at the challenges and opportunities within the advocacy landscape, making this a must-listen for activists, policymakers, and anyone interested in the intersection of cannabis and justice.<br/><br/>Tune in to High Spirits every Thursday, live on LinkedIn, and join the conversation!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15516455-053-what-kamala-means-for-cannabis-and-criminal-justice-reform-w-jason-ortiz-of-the-last-prisoner-project.mp3" length="42153736" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Jason Ortiz</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15516455</guid>
    <pubDate>Thu, 01 Aug 2024 12:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15516455/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15516455/transcript.json" type="application/json" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="#053 - What Kamala Means for Cannabis and Criminal Justice Reform w/ Jason Ortiz of The Last Prisoner Project" />
  <psc:chapter start="0:05" title="Olympics, Cannabis, and Kamala" />
  <psc:chapter start="8:10" title="Evolution of Cannabis Policy Perspectives" />
  <psc:chapter start="15:06" title="Federal Cannabis Policy and Advocacy" />
  <psc:chapter start="29:21" title="Political Strategy for Cannabis Legalization" />
  <psc:chapter start="40:19" title="State-by-State Cannabis Legalization Variations" />
  <psc:chapter start="47:04" title="Complexity of Cannabis Legalization Conversations" />
</psc:chapters>
    <itunes:duration>3510</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
    <itunes:episode>53</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/jason-ortiz-a5672a236/" img="https://storage.buzzsprout.com/drr2u9ytfrvombyxgfi9v7o0w2bq">Jason Ortiz, Director of Strategic Initiatives at Last Prisoner Project</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#052 - Hemp v. Cannabis is Bigger in Texas w/ Nico Richardson of Texas Original</itunes:title>
    <title>#052 - Hemp v. Cannabis is Bigger in Texas w/ Nico Richardson of Texas Original</title>
    <itunes:summary><![CDATA[Join Ben and AnnaRae on High Spirits for a lively discussion with Nico Richardson, CEO of Texas Original (fka Compassionate Cultivation), the leading medical marijuana and cannabis dispensary in Texas. This episode delves into the complex landscape of hemp and cannabis in the Lone Star State, exploring the regulatory, economic, and societal challenges that shape this rapidly evolving market.  🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: Texas is at a crossroads with its hemp and cannabis policies, creating a dynami...]]></itunes:summary>
    <description><![CDATA[<p>Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> and <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> on <a href='https://www.linkedin.com/company/highspirits/'>High Spirits</a> for a lively discussion with <a href='https://www.linkedin.com/in/nico-richardson-b6249bb/'>Nico Richardson</a>, CEO of <a href='https://www.linkedin.com/company/texasoriginal/'>Texas Original</a> (fka Compassionate Cultivation), the leading medical marijuana and cannabis dispensary in Texas. This episode delves into the complex landscape of hemp and cannabis in the Lone Star State, exploring the regulatory, economic, and societal challenges that shape this rapidly evolving market.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:<br/>Texas is at a crossroads with its hemp and cannabis policies, creating a dynamic battleground for legislation and public opinion. Nico Richardson will share his firsthand experiences and insights into the challenges faced by the cannabis industry in Texas, where subtle differences between hemp and cannabis under the law can have significant implications. We&apos;ll discuss the ongoing lobbying efforts, the current state of affairs at the Texas Capitol, and what the future holds for both markets in one of America&apos;s most conservative states.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝘕𝘢𝘷𝘪𝘨𝘢𝘵𝘪𝘯𝘨 𝘋𝘶𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘴 🧭: Understand the key differences and challenges between the hemp and cannabis industries in Texas.<br/><br/>𝘓𝘰𝘣𝘣𝘺𝘪𝘯𝘨 𝘌𝘧𝘧𝘰𝘳𝘵𝘴 🗳️: Hear about the intense lobbying on both sides of the hemp vs. cannabis debate and its potential impacts on future legislation.<br/><br/>𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 👀: Gain insights from the perspective of Texas’s largest medical cannabis operator on how these issues affect business operations and patient access.<br/><br/>𝘍𝘶𝘵𝘶𝘳𝘦 𝘗𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘴 🔮: Explore the possible outcomes of this heated debate and what it means for the broader cannabis industry in Texas.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗡𝗶𝗰𝗼 𝗥𝗶𝗰𝗵𝗮𝗿𝗱𝘀𝗼𝗻:<br/><a href='https://www.linkedin.com/in/nico-richardson-b6249bb/'>Nico Richardson</a> is a seasoned leader and advocate in the cannabis industry, with extensive experience navigating the complex regulatory environments of conservative markets. As CEO of Texas Original, Nico has been at the forefront of efforts to expand patient access to medical cannabis while advocating for sensible cannabis reforms in Texas. His deep understanding of the political and business landscapes makes him a pivotal figure in the ongoing discussions about cannabis policy in the state. <br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?<br/>This episode is essential for anyone interested in the intersection of cannabis and hemp, especially in a state as pivotal as Texas. Whether you&apos;re a cannabis entrepreneur, policy maker, patient advocate, or curious about the evolving legal landscape, Nico’s insights offer a valuable perspective on the complexities of operating in a restrictive market.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Join <a href='https://www.linkedin.com/in/benjaminjlarson/'>Ben</a> and <a href='https://www.linkedin.com/in/annarae/'>AnnaRae</a> on <a href='https://www.linkedin.com/company/highspirits/'>High Spirits</a> for a lively discussion with <a href='https://www.linkedin.com/in/nico-richardson-b6249bb/'>Nico Richardson</a>, CEO of <a href='https://www.linkedin.com/company/texasoriginal/'>Texas Original</a> (fka Compassionate Cultivation), the leading medical marijuana and cannabis dispensary in Texas. This episode delves into the complex landscape of hemp and cannabis in the Lone Star State, exploring the regulatory, economic, and societal challenges that shape this rapidly evolving market.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:<br/>Texas is at a crossroads with its hemp and cannabis policies, creating a dynamic battleground for legislation and public opinion. Nico Richardson will share his firsthand experiences and insights into the challenges faced by the cannabis industry in Texas, where subtle differences between hemp and cannabis under the law can have significant implications. We&apos;ll discuss the ongoing lobbying efforts, the current state of affairs at the Texas Capitol, and what the future holds for both markets in one of America&apos;s most conservative states.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>𝘕𝘢𝘷𝘪𝘨𝘢𝘵𝘪𝘯𝘨 𝘋𝘶𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘴 🧭: Understand the key differences and challenges between the hemp and cannabis industries in Texas.<br/><br/>𝘓𝘰𝘣𝘣𝘺𝘪𝘯𝘨 𝘌𝘧𝘧𝘰𝘳𝘵𝘴 🗳️: Hear about the intense lobbying on both sides of the hemp vs. cannabis debate and its potential impacts on future legislation.<br/><br/>𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 👀: Gain insights from the perspective of Texas’s largest medical cannabis operator on how these issues affect business operations and patient access.<br/><br/>𝘍𝘶𝘵𝘶𝘳𝘦 𝘗𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘴 🔮: Explore the possible outcomes of this heated debate and what it means for the broader cannabis industry in Texas.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗡𝗶𝗰𝗼 𝗥𝗶𝗰𝗵𝗮𝗿𝗱𝘀𝗼𝗻:<br/><a href='https://www.linkedin.com/in/nico-richardson-b6249bb/'>Nico Richardson</a> is a seasoned leader and advocate in the cannabis industry, with extensive experience navigating the complex regulatory environments of conservative markets. As CEO of Texas Original, Nico has been at the forefront of efforts to expand patient access to medical cannabis while advocating for sensible cannabis reforms in Texas. His deep understanding of the political and business landscapes makes him a pivotal figure in the ongoing discussions about cannabis policy in the state. <br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?<br/>This episode is essential for anyone interested in the intersection of cannabis and hemp, especially in a state as pivotal as Texas. Whether you&apos;re a cannabis entrepreneur, policy maker, patient advocate, or curious about the evolving legal landscape, Nico’s insights offer a valuable perspective on the complexities of operating in a restrictive market.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15476612-052-hemp-v-cannabis-is-bigger-in-texas-w-nico-richardson-of-texas-original.mp3" length="41461756" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Nico Richardson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15476612</guid>
    <pubDate>Thu, 25 Jul 2024 14:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15476612/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Texas Cannabis and Hemp Conversation" />
  <psc:chapter start="9:11" title="Texas Medical Cannabis Program Insights" />
  <psc:chapter start="27:42" title="Texas Hemp Industry Regulation Issues" />
  <psc:chapter start="34:54" title="Texas Cannabis Program Expansion Discussion" />
  <psc:chapter start="47:50" title="Texas Cannabis Policy Challenges and Optimizations" />
</psc:chapters>
    <itunes:duration>3452</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
    <itunes:episode>52</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
    <podcast:person role="guest" href="https://www.linkedin.com/in/nico-richardson-b6249bb/" img="https://storage.buzzsprout.com/3gh8l2lfyusou7ks0gmwo8s6jql1">Nico Richardson, CEO of Texas Original</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
  </item>
  <item>
    <itunes:title>#051 - Who is the Cannabis Media Council? w/ Amy Deneson, Executive Director</itunes:title>
    <title>#051 - Who is the Cannabis Media Council? w/ Amy Deneson, Executive Director</title>
    <itunes:summary><![CDATA[🌿 𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗮𝗻𝗻𝗮𝗯𝗶𝘀 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝘂𝗻𝗰𝗶𝗹?! 🌿  Join us this week as we sit down with Amy Deneson, the Executive Director and Co-Founder of the Cannabis Media Council (CMC), to explore the pivotal role of this groundbreaking organization in reshaping public perception and media narratives around cannabis.  🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In an era where cannabis is becoming part of mainstream conversation yet still battles against decades of stigma, the need for informed and ethical advertising is more critic...]]></itunes:summary>
    <description><![CDATA[<p>🌿 𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗮𝗻𝗻𝗮𝗯𝗶𝘀 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝘂𝗻𝗰𝗶𝗹?! 🌿<br/><br/>Join us this week as we sit down with <a href='https://www.linkedin.com/in/amydeneson/'>Amy Deneson</a>, the Executive Director and Co-Founder of the <a href='https://www.linkedin.com/company/cannabis-media-council/'>Cannabis Media Council</a> (CMC), to explore the pivotal role of this groundbreaking organization in reshaping public perception and media narratives around cannabis.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:<br/>In an era where cannabis is becoming part of mainstream conversation yet still battles against decades of stigma, the need for informed and ethical advertising is more critical than ever. The CMC aims to fill this gap by partnering with major media outlets, such as Hearst, to drive ethical mainstream acceptance of cannabis. This episode delves into the CMC’s commitments to disciplined, fact-based advertising and their mission to advocate for mainstream awareness through powerful, people-centered campaigns.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>🔮 𝘊𝘔𝘊’𝘴 𝘔𝘪𝘴𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘝𝘪𝘴𝘪𝘰𝘯: Discover the core objectives of the Cannabis Media Council and how they plan to transform cannabis advertising.<br/><br/>🔭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨: Understand the strategies Amy and her team are employing to navigate the complex media landscape and promote positive cannabis experiences.<br/><br/>🔗 𝘉𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘉𝘢𝘳𝘳𝘪𝘦𝘳𝘴: Explore how the CMC is working to end media moratoriums and establish guidelines that foster media accountability and expansion.<br/><br/>📢 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘈𝘥𝘷𝘰𝘤𝘢𝘤𝘺: Learn about the national campaigns the CMC is running to normalize cannabis consumption and educate the public on its benefits.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗔𝗺𝘆 𝗗𝗲𝗻𝗲𝘀𝗼𝗻:<br/>Amy Deneson is a dynamic leader and a veteran in the fields of advertising, technology, and social impact. As the co-founder of Pheno Collective and the Cannabis Media Council, Amy combines her extensive marketing expertise with a profound commitment to social justice and education in the cannabis industry. Her work is driven by a desire to challenge the status quo and promote inclusive, community-oriented business practices at scale.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?<br/>This episode is a must-listen for anyone interested in cannabis advocacy, marketing professionals, and entrepreneurs looking for insights into effective communication strategies within the industry. Amy’s unique perspective on advertising and her strategic approach to media relations provide invaluable lessons on driving change and fostering acceptance.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>🌿 𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗮𝗻𝗻𝗮𝗯𝗶𝘀 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝘂𝗻𝗰𝗶𝗹?! 🌿<br/><br/>Join us this week as we sit down with <a href='https://www.linkedin.com/in/amydeneson/'>Amy Deneson</a>, the Executive Director and Co-Founder of the <a href='https://www.linkedin.com/company/cannabis-media-council/'>Cannabis Media Council</a> (CMC), to explore the pivotal role of this groundbreaking organization in reshaping public perception and media narratives around cannabis.<br/><br/>🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:<br/>In an era where cannabis is becoming part of mainstream conversation yet still battles against decades of stigma, the need for informed and ethical advertising is more critical than ever. The CMC aims to fill this gap by partnering with major media outlets, such as Hearst, to drive ethical mainstream acceptance of cannabis. This episode delves into the CMC’s commitments to disciplined, fact-based advertising and their mission to advocate for mainstream awareness through powerful, people-centered campaigns.<br/><br/>💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂&apos;𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:<br/><br/>🔮 𝘊𝘔𝘊’𝘴 𝘔𝘪𝘴𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘝𝘪𝘴𝘪𝘰𝘯: Discover the core objectives of the Cannabis Media Council and how they plan to transform cannabis advertising.<br/><br/>🔭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨: Understand the strategies Amy and her team are employing to navigate the complex media landscape and promote positive cannabis experiences.<br/><br/>🔗 𝘉𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘉𝘢𝘳𝘳𝘪𝘦𝘳𝘴: Explore how the CMC is working to end media moratoriums and establish guidelines that foster media accountability and expansion.<br/><br/>📢 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘈𝘥𝘷𝘰𝘤𝘢𝘤𝘺: Learn about the national campaigns the CMC is running to normalize cannabis consumption and educate the public on its benefits.<br/><br/>🌟 𝗠𝗲𝗲𝘁 𝗔𝗺𝘆 𝗗𝗲𝗻𝗲𝘀𝗼𝗻:<br/>Amy Deneson is a dynamic leader and a veteran in the fields of advertising, technology, and social impact. As the co-founder of Pheno Collective and the Cannabis Media Council, Amy combines her extensive marketing expertise with a profound commitment to social justice and education in the cannabis industry. Her work is driven by a desire to challenge the status quo and promote inclusive, community-oriented business practices at scale.<br/><br/>📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?<br/>This episode is a must-listen for anyone interested in cannabis advocacy, marketing professionals, and entrepreneurs looking for insights into effective communication strategies within the industry. Amy’s unique perspective on advertising and her strategic approach to media relations provide invaluable lessons on driving change and fostering acceptance.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15438948-051-who-is-the-cannabis-media-council-w-amy-deneson-executive-director.mp3" length="40762025" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Amy Deneson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15438948</guid>
    <pubDate>Fri, 19 Jul 2024 05:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#051 - Who is the Cannabis Media Council? w/ Amy Deneson, Executive Director" />
  <psc:chapter start="0:05" title="Cannabis Media Council and Marketing Trends" />
  <psc:chapter start="11:19" title="National Cannabis Advertising Strategy Overview" />
  <psc:chapter start="26:43" title="Underfunded Cannabis Marketing and Advertising" />
  <psc:chapter start="31:34" title="Responsible Advertising Guidelines in Cannabis" />
  <psc:chapter start="44:03" title="Guiding Principles for Cannabis Advertising" />
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    <itunes:duration>3394</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Marketing</itunes:keywords>
    <itunes:episode>51</itunes:episode>
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    <itunes:title>#050 - The Far-Reaching Implications of the Chevron Ruling w/ Leah Heise of Wolf Meyer</itunes:title>
    <title>#050 - The Far-Reaching Implications of the Chevron Ruling w/ Leah Heise of Wolf Meyer</title>
    <itunes:summary><![CDATA[How might the Supreme Court's recent decisions reshape the cannabis industry as we know it? This episode of High Spirits promises to answer that and more.  We dive deep into the pivotal topic of the Chevron ruling and its sweeping consequences for the cannabis sector, especially with Schedule III reclassification on the horizon. Leah Heise, a renowned legal expert in government enforcement, joins us to break down the complexities. Together, we explore the historical context of Chevron deferen...]]></itunes:summary>
    <description><![CDATA[<p>How might the Supreme Court&apos;s recent decisions reshape the cannabis industry as we know it? This episode of High Spirits promises to answer that and more.<br/><br/>We dive deep into the pivotal topic of the Chevron ruling and its sweeping consequences for the cannabis sector, especially with Schedule III reclassification on the horizon. Leah Heise, a renowned legal expert in government enforcement, joins us to break down the complexities. Together, we explore the historical context of Chevron deference, the Supreme Court&apos;s shift in reducing it, and what this means for cannabis businesses navigating an increasingly uncertain regulatory landscape.<br/><br/>As we delve deeper, we tackle the controversial 280E tax code, its potential unconstitutionality, and the implications for cannabis businesses. From the future of the Farm Bill to the evolving state-level regulations and the current conservative push against big government, we cover it all. <br/><br/>We wrap up by reflecting on the legal challenges and strategies within the industry, while sincerely thanking our listeners for their unwavering support. We&apos;re excited to continue this journey with you for the next 50 episodes and beyond!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>How might the Supreme Court&apos;s recent decisions reshape the cannabis industry as we know it? This episode of High Spirits promises to answer that and more.<br/><br/>We dive deep into the pivotal topic of the Chevron ruling and its sweeping consequences for the cannabis sector, especially with Schedule III reclassification on the horizon. Leah Heise, a renowned legal expert in government enforcement, joins us to break down the complexities. Together, we explore the historical context of Chevron deference, the Supreme Court&apos;s shift in reducing it, and what this means for cannabis businesses navigating an increasingly uncertain regulatory landscape.<br/><br/>As we delve deeper, we tackle the controversial 280E tax code, its potential unconstitutionality, and the implications for cannabis businesses. From the future of the Farm Bill to the evolving state-level regulations and the current conservative push against big government, we cover it all. <br/><br/>We wrap up by reflecting on the legal challenges and strategies within the industry, while sincerely thanking our listeners for their unwavering support. We&apos;re excited to continue this journey with you for the next 50 episodes and beyond!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15402077-050-the-far-reaching-implications-of-the-chevron-ruling-w-leah-heise-of-wolf-meyer.mp3" length="31992460" type="audio/mpeg" />
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    <pubDate>Thu, 11 Jul 2024 20:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#050 - The Far-Reaching Implications of the Chevron Ruling w/ Leah Heise of Wolf Meyer" />
  <psc:chapter start="0:05" title="Chevron Ruling Impact on Cannabis Industry" />
  <psc:chapter start="20:43" title="Impact of Legislation on Cannabis Industry" />
  <psc:chapter start="24:28" title="Republican Agenda and Cannabis Policy Debate" />
  <psc:chapter start="36:32" title="Cannabis Industry Legal Challenges and Strategies" />
  <psc:chapter start="43:37" title="Engaging Cannabis Industry Podcast Wrap-Up" />
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    <itunes:duration>2663</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
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    <itunes:title>#049 - Gaining Clarity on Mainstream THC Distribution w/ Scott O&#39;Malley, CEO of Clarity Company</itunes:title>
    <title>#049 - Gaining Clarity on Mainstream THC Distribution w/ Scott O&#39;Malley, CEO of Clarity Company</title>
    <itunes:summary><![CDATA[Unlock the secrets of effective THC distribution and brand presence in our latest episode! We start by breaking down the most recent developments in the cannabis industry, including a GOP congressional panel's controversial attempt to block marijuana rescheduling and Tennessee's strict ban on Delta-8. We'll also discuss Walgreens' bold decision to stock CBD products and the FDA's looming decision on Juul vaping products. Joining us is Scott O'Malley, CEO of the Clarity Company, who offers unp...]]></itunes:summary>
    <description><![CDATA[<p>Unlock the secrets of effective THC distribution and brand presence in our latest episode! We start by breaking down the most recent developments in the cannabis industry, including a GOP congressional panel&apos;s controversial attempt to block marijuana rescheduling and Tennessee&apos;s strict ban on Delta-8. We&apos;ll also discuss Walgreens&apos; bold decision to stock CBD products and the FDA&apos;s looming decision on Juul vaping products. Joining us is Scott O&apos;Malley, CEO of the Clarity Company, who offers unparalleled insights into the burgeoning hemp-infused beverage market, sharing the company&apos;s growth story, distribution hurdles, and team-building strategies.<br/><br/>Discover the art of building a powerful brand presence through meticulous distribution strategies. Our discussion includes the importance of strong relationships with distribution managers and marketplace representatives and how consumer research fuels our marketing decisions. Learn about the pivotal role of educating retailers on product differentiation and implementing marketing programs designed to boost sales. We&apos;ll also delve into the collaborative planning needed to forge effective long-term strategies, ensuring success in a constantly evolving market.<br/><br/>Finally, we tackle the complexities of state-specific THC distribution strategies and the promising future of THC beverages as alcohol alternatives. Scott sheds light on navigating different distribution models, evaluating partners, and the medicinal benefits of THC drinks. Hear about the unique regulatory landscape, including Minnesota&apos;s proactive legislative fixes and Iowa&apos;s peculiar serving laws. Wrap up with an engaging Q&amp;A session, where we express our gratitude for your continued support and share an exciting moment that underscores the growing influence of our show. Stay curious, stay informed, and keep your spirits high until the next episode!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Unlock the secrets of effective THC distribution and brand presence in our latest episode! We start by breaking down the most recent developments in the cannabis industry, including a GOP congressional panel&apos;s controversial attempt to block marijuana rescheduling and Tennessee&apos;s strict ban on Delta-8. We&apos;ll also discuss Walgreens&apos; bold decision to stock CBD products and the FDA&apos;s looming decision on Juul vaping products. Joining us is Scott O&apos;Malley, CEO of the Clarity Company, who offers unparalleled insights into the burgeoning hemp-infused beverage market, sharing the company&apos;s growth story, distribution hurdles, and team-building strategies.<br/><br/>Discover the art of building a powerful brand presence through meticulous distribution strategies. Our discussion includes the importance of strong relationships with distribution managers and marketplace representatives and how consumer research fuels our marketing decisions. Learn about the pivotal role of educating retailers on product differentiation and implementing marketing programs designed to boost sales. We&apos;ll also delve into the collaborative planning needed to forge effective long-term strategies, ensuring success in a constantly evolving market.<br/><br/>Finally, we tackle the complexities of state-specific THC distribution strategies and the promising future of THC beverages as alcohol alternatives. Scott sheds light on navigating different distribution models, evaluating partners, and the medicinal benefits of THC drinks. Hear about the unique regulatory landscape, including Minnesota&apos;s proactive legislative fixes and Iowa&apos;s peculiar serving laws. Wrap up with an engaging Q&amp;A session, where we express our gratitude for your continued support and share an exciting moment that underscores the growing influence of our show. Stay curious, stay informed, and keep your spirits high until the next episode!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15325042-049-gaining-clarity-on-mainstream-thc-distribution-w-scott-o-malley-ceo-of-clarity-company.mp3" length="34916940" type="audio/mpeg" />
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    <itunes:author>Ben Larson with Scott O’Malley</itunes:author>
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    <pubDate>Thu, 27 Jun 2024 17:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#049 - Gaining Clarity on Mainstream THC Distribution w/ Scott O&#39;Malley, CEO of Clarity Company" />
  <psc:chapter start="0:05" title="THC Distribution in Mainstream Channels" />
  <psc:chapter start="11:59" title="Building Brand Presence Through Distribution" />
  <psc:chapter start="21:09" title="State-by-State THC Distribution Strategy" />
  <psc:chapter start="27:22" title="Alcohol Replacement and Regulatory Challenges" />
  <psc:chapter start="38:51" title="Strategic Cannabis Distribution Planning" />
  <psc:chapter start="47:30" title="Engaging With Fans" />
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    <itunes:duration>2906</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Business, Investing, News</itunes:keywords>
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    <itunes:title>#048 - Cannabis Business News Roundup: Vape Gate Part Deux? Pardon Me?! + HBD to us!</itunes:title>
    <title>#048 - Cannabis Business News Roundup: Vape Gate Part Deux? Pardon Me?! + HBD to us!</title>
    <itunes:summary><![CDATA[🎙 Join us for another 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝-𝐮𝐩 🌿   In one of those rare occasions we find Ben and AnnaRae in one place at the same time, at the Vertosa HQ, before AnnaRae jets off on her next trip, we have much to catch-up on!  🍺 California: Vape Gate Part Deux? 👮 Maryland: Historic pardoning of 175,000 cannabis convictions ☀️ Florida: The Cannabist exits the Sunshine State ❌ 𝗣𝗼𝗹𝗶𝗰𝘆 𝗨𝗽𝗱𝗮𝘁𝗲: All things hemp, cannabis, and Farm Bill ➕ Oh, and HAPPY FIRST BIRTHDAY TO US!!! (belated...oops...]]></itunes:summary>
    <description><![CDATA[<p>🎙 Join us for another 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝-𝐮𝐩 🌿 <br/><br/>In one of those rare occasions we find Ben and AnnaRae in one place at the same time, at the Vertosa HQ, before AnnaRae jets off on her next trip, we have much to catch-up on!<br/><br/>🍺 <b>California:</b> Vape Gate Part Deux?<br/>👮 <b>Maryland:</b> Historic pardoning of 175,000 cannabis convictions<br/>☀️ <b>Florida:</b> The Cannabist exits the Sunshine State<br/>❌ 𝗣𝗼𝗹𝗶𝗰𝘆 𝗨𝗽𝗱𝗮𝘁𝗲: All things hemp, cannabis, and Farm Bill<br/>➕ Oh, and <b>HAPPY FIRST BIRTHDAY TO US!!!</b> (belated...oops)<br/><br/>As always, High Spirits is more than a podcast – it&apos;s a dynamic conversation among leaders in the cannabis industry. We film live, and your participation is what makes our discussion richer and more meaningful. We invite you to contribute to the conversation and let us know what&apos;s important to you! What topics should we delve into? We welcome your questions and comments, so drop them into the chat and join us as we dive into the current events of the cannabis industry!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>🎙 Join us for another 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝-𝐮𝐩 🌿 <br/><br/>In one of those rare occasions we find Ben and AnnaRae in one place at the same time, at the Vertosa HQ, before AnnaRae jets off on her next trip, we have much to catch-up on!<br/><br/>🍺 <b>California:</b> Vape Gate Part Deux?<br/>👮 <b>Maryland:</b> Historic pardoning of 175,000 cannabis convictions<br/>☀️ <b>Florida:</b> The Cannabist exits the Sunshine State<br/>❌ 𝗣𝗼𝗹𝗶𝗰𝘆 𝗨𝗽𝗱𝗮𝘁𝗲: All things hemp, cannabis, and Farm Bill<br/>➕ Oh, and <b>HAPPY FIRST BIRTHDAY TO US!!!</b> (belated...oops)<br/><br/>As always, High Spirits is more than a podcast – it&apos;s a dynamic conversation among leaders in the cannabis industry. We film live, and your participation is what makes our discussion richer and more meaningful. We invite you to contribute to the conversation and let us know what&apos;s important to you! What topics should we delve into? We welcome your questions and comments, so drop them into the chat and join us as we dive into the current events of the cannabis industry!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15286990-048-cannabis-business-news-roundup-vape-gate-part-deux-pardon-me-hbd-to-us.mp3" length="35861075" type="audio/mpeg" />
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    <pubDate>Thu, 20 Jun 2024 17:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#048 - Cannabis Business News Roundup: Vape Gate Part Deux? Pardon Me?! + HBD to us!" />
  <psc:chapter start="0:05" title="In-Person Event Impact on Cannabis Business" />
  <psc:chapter start="12:34" title="Vegas Trip &amp; California Cannabis Concerns" />
  <psc:chapter start="18:38" title="Regulatory Challenges in Cannabis Cultivation" />
  <psc:chapter start="37:20" title="Navigating Cannabis and Hemp Confusion" />
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    <itunes:duration>2985</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>48</itunes:episode>
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    <itunes:title>#047 - Deploying Capital in Today&#39;s Cannabinoid Landscape w/ Heather Molloy of Speedwell Partners</itunes:title>
    <title>#047 - Deploying Capital in Today&#39;s Cannabinoid Landscape w/ Heather Molloy of Speedwell Partners</title>
    <itunes:summary><![CDATA[Curious about cannabis investment? Join us as we uncover the dynamic world of cannabinoid capital with Heather Molloy. Our adventure begins with a deep dive into the evolving regulatory landscape and its transformative impact on the industry.   We then transition to the challenges and triumphs of managing a first-time cannabis-focused investment fund. Initially supported by a single family, Speedwell has successfully invested in promising companies like Garden Society, Terpene Belt Farms...]]></itunes:summary>
    <description><![CDATA[<p>Curious about cannabis investment? Join us as we uncover the dynamic world of cannabinoid capital with Heather Molloy. Our adventure begins with a deep dive into the evolving regulatory landscape and its transformative impact on the industry. <br/><br/>We then transition to the challenges and triumphs of managing a first-time cannabis-focused investment fund. Initially supported by a single family, Speedwell has successfully invested in promising companies like Garden Society, Terpene Belt Farms, and more. Heather shares her expertise on navigating regulatory changes and leveraging data for success, while also exploring the fascinating interplay between cannabis and crypto markets. Get ready for an in-depth look at the diverse opportunities within the cannabis sector, from data services to brand scalability.<br/><br/>Finally, we tackle the complex world of cannabis investments, emphasizing the importance of high-risk tolerance and a long-term perspective. Discover the critical issues surrounding safe banking, especially for women and minority business owners, and understand the broader implications of the SAFE Banking Act. We also explore the potential within the tobacco, beverage, and multi-state operator sectors, shedding light on strategic moves and the importance of strong management. Tune in to understand how grassroots investment movements can shape the future of the cannabis industry.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Curious about cannabis investment? Join us as we uncover the dynamic world of cannabinoid capital with Heather Molloy. Our adventure begins with a deep dive into the evolving regulatory landscape and its transformative impact on the industry. <br/><br/>We then transition to the challenges and triumphs of managing a first-time cannabis-focused investment fund. Initially supported by a single family, Speedwell has successfully invested in promising companies like Garden Society, Terpene Belt Farms, and more. Heather shares her expertise on navigating regulatory changes and leveraging data for success, while also exploring the fascinating interplay between cannabis and crypto markets. Get ready for an in-depth look at the diverse opportunities within the cannabis sector, from data services to brand scalability.<br/><br/>Finally, we tackle the complex world of cannabis investments, emphasizing the importance of high-risk tolerance and a long-term perspective. Discover the critical issues surrounding safe banking, especially for women and minority business owners, and understand the broader implications of the SAFE Banking Act. We also explore the potential within the tobacco, beverage, and multi-state operator sectors, shedding light on strategic moves and the importance of strong management. Tune in to understand how grassroots investment movements can shape the future of the cannabis industry.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15252052-047-deploying-capital-in-today-s-cannabinoid-landscape-w-heather-molloy-of-speedwell-partners.mp3" length="41890677" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Heather Molloy</itunes:author>
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    <pubDate>Fri, 14 Jun 2024 12:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Investing in Cannabis With Heather Molloy" />
  <psc:chapter start="14:12" title="Investment Strategy and Portfolio Overview" />
  <psc:chapter start="24:59" title="Investing in the Cannabis Industry" />
  <psc:chapter start="36:32" title="Investing in Cannabis Industry Opportunities" />
  <psc:chapter start="49:08" title="Investment Strategies and Industry Insights" />
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    <itunes:duration>3487</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>47</itunes:episode>
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    <itunes:title>#046 - Boardroom Dynamics in Cannabis w/ Wendy Berger, Board Member at Green Thumb Industries (GTI)</itunes:title>
    <title>#046 - Boardroom Dynamics in Cannabis w/ Wendy Berger, Board Member at Green Thumb Industries (GTI)</title>
    <itunes:summary><![CDATA[We kick off with insights from CANNRA, a thrilling event where regulators and industry leaders unite to tackle the pressing challenges in cannabis and hemp regulation. Hear firsthand accounts from AnnaRae and Ben about the local market dynamics and the need for robust legislation to steer the industry toward a prosperous future.  This episode features the inspiring Wendy Berger, a board member at Green Thumb Industries (GTI) and an ardent supporter of women entrepreneurs. Wendy shares her rem...]]></itunes:summary>
    <description><![CDATA[<p>We kick off with insights from CANNRA, a thrilling event where regulators and industry leaders unite to tackle the pressing challenges in cannabis and hemp regulation. Hear firsthand accounts from AnnaRae and Ben about the local market dynamics and the need for robust legislation to steer the industry toward a prosperous future.<br/><br/>This episode features the inspiring Wendy Berger, a board member at Green Thumb Industries (GTI) and an ardent supporter of women entrepreneurs. Wendy shares her remarkable journey from CEO to investor, to a pivotal role at GTI, revealing how her passion for plant-based medicine led to a transformative partnership with Ben Kovler. We delve into the complexities of board accountability, compensation, and the indispensable role of risk management in an industry fraught with uncertainty and rapid evolution.<br/><br/>Our discussion highlights the significance of diverse board representation, backed by compelling data from S&amp;P and Harvard studies. Wendy sheds light on GTI&apos;s strategic recruitment efforts, including the addition of high-profile and diverse voices to their board. We also explore the burgeoning relationship between the cannabis and alcohol industries and discuss innovative strategies employed by companies like GTI to maintain a competitive edge. Tune in for a comprehensive insights-packed episode that promises to broaden your understanding of the cannabis industry&apos;s board dynamics and regulatory landscape.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>We kick off with insights from CANNRA, a thrilling event where regulators and industry leaders unite to tackle the pressing challenges in cannabis and hemp regulation. Hear firsthand accounts from AnnaRae and Ben about the local market dynamics and the need for robust legislation to steer the industry toward a prosperous future.<br/><br/>This episode features the inspiring Wendy Berger, a board member at Green Thumb Industries (GTI) and an ardent supporter of women entrepreneurs. Wendy shares her remarkable journey from CEO to investor, to a pivotal role at GTI, revealing how her passion for plant-based medicine led to a transformative partnership with Ben Kovler. We delve into the complexities of board accountability, compensation, and the indispensable role of risk management in an industry fraught with uncertainty and rapid evolution.<br/><br/>Our discussion highlights the significance of diverse board representation, backed by compelling data from S&amp;P and Harvard studies. Wendy sheds light on GTI&apos;s strategic recruitment efforts, including the addition of high-profile and diverse voices to their board. We also explore the burgeoning relationship between the cannabis and alcohol industries and discuss innovative strategies employed by companies like GTI to maintain a competitive edge. Tune in for a comprehensive insights-packed episode that promises to broaden your understanding of the cannabis industry&apos;s board dynamics and regulatory landscape.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15210013-046-boardroom-dynamics-in-cannabis-w-wendy-berger-board-member-at-green-thumb-industries-gti.mp3" length="47057726" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Wendy Berger</itunes:author>
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    <pubDate>Fri, 07 Jun 2024 00:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Cannabis Regulation and Board Diversity" />
  <psc:chapter start="6:56" title="Understanding Board Dynamics in Entrepreneurship" />
  <psc:chapter start="23:16" title="Board Accountability and Compensation in Business" />
  <psc:chapter start="37:30" title="Effective Board Management and Recruitment" />
  <psc:chapter start="42:23" title="Importance of Diverse Board Representation" />
  <psc:chapter start="49:54" title="Board Members Discuss Cannabis Industry Strategy" />
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    <itunes:duration>3918</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>46</itunes:episode>
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    <itunes:title>#045 - Triumphs and Challenges of California Cannabis Retail w/ Lauren Carpenter of Embarc</itunes:title>
    <title>#045 - Triumphs and Challenges of California Cannabis Retail w/ Lauren Carpenter of Embarc</title>
    <itunes:summary><![CDATA[Prepare to unlock the secrets of California's cannabis retail market with our special guest, Lauren Carpenter, CEO and co-founder of Embarc. Through her unique journey from MedMen to SweetFlower to leading Embarc, Lauren offers unparalleled insights into the bustling hubs of Los Angeles and Oakland, as well as the challenges and opportunities of opening and operating in more restrictive areas. Plus, catch-up with AnnaRae and Ben on recent conversations around Europe, a potential new book club...]]></itunes:summary>
    <description><![CDATA[<p>Prepare to unlock the secrets of California&apos;s cannabis retail market with our special guest, Lauren Carpenter, CEO and co-founder of Embarc. Through her unique journey from MedMen to SweetFlower to leading Embarc, Lauren offers unparalleled insights into the bustling hubs of Los Angeles and Oakland, as well as the challenges and opportunities of opening and operating in more restrictive areas. Plus, catch-up with AnnaRae and Ben on recent conversations around Europe, a potential new book club inspired by the book &quot;The Five Dysfunctions of a Team,&quot; complete with Ben&apos;s new  ... workout routine? <br/><br/>We dissect the shifting dynamics in cannabis licensing, comparing specialization and vertical integration, and share the compelling story of opening the first Embarc store in South Lake Tahoe during the pandemic. Expanding to 15 stores across California wasn&apos;t easy, and we reveal the strategic decision-making and rapid execution essential for success. Lauren&apos;s background in government affairs plays a crucial role in Embarc&apos;s approach to competitive licensing and community engagement, underscoring the importance of recognizing cannabis&apos;s historical presence in diverse communities.<br/><br/>Explore the industry&apos;s complexities, from navigating saturated markets and varying regional policies to building a resilient company culture and selecting the right brands. Lauren and the crew delves into the importance of customer loyalty programs, managing growth, and upskilling team members to maintain a personalized touch amidst expansion. Finally, we reflect on the ongoing investment in culture and personal growth, sharing what it takes to thrive as a first-time CEO in the evolving cannabis landscape. Join us for a masterclass in cannabis retail, packed with actionable insights and real-world experiences.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Prepare to unlock the secrets of California&apos;s cannabis retail market with our special guest, Lauren Carpenter, CEO and co-founder of Embarc. Through her unique journey from MedMen to SweetFlower to leading Embarc, Lauren offers unparalleled insights into the bustling hubs of Los Angeles and Oakland, as well as the challenges and opportunities of opening and operating in more restrictive areas. Plus, catch-up with AnnaRae and Ben on recent conversations around Europe, a potential new book club inspired by the book &quot;The Five Dysfunctions of a Team,&quot; complete with Ben&apos;s new  ... workout routine? <br/><br/>We dissect the shifting dynamics in cannabis licensing, comparing specialization and vertical integration, and share the compelling story of opening the first Embarc store in South Lake Tahoe during the pandemic. Expanding to 15 stores across California wasn&apos;t easy, and we reveal the strategic decision-making and rapid execution essential for success. Lauren&apos;s background in government affairs plays a crucial role in Embarc&apos;s approach to competitive licensing and community engagement, underscoring the importance of recognizing cannabis&apos;s historical presence in diverse communities.<br/><br/>Explore the industry&apos;s complexities, from navigating saturated markets and varying regional policies to building a resilient company culture and selecting the right brands. Lauren and the crew delves into the importance of customer loyalty programs, managing growth, and upskilling team members to maintain a personalized touch amidst expansion. Finally, we reflect on the ongoing investment in culture and personal growth, sharing what it takes to thrive as a first-time CEO in the evolving cannabis landscape. Join us for a masterclass in cannabis retail, packed with actionable insights and real-world experiences.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15166477-045-triumphs-and-challenges-of-california-cannabis-retail-w-lauren-carpenter-of-embarc.mp3" length="40403176" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Lauren Carpenter</itunes:author>
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    <pubDate>Thu, 30 May 2024 13:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="California Cannabis Retail Market Insights" />
  <psc:chapter start="7:14" title="Shifting Dynamics in Cannabis Licensing" />
  <psc:chapter start="20:29" title="Challenges and Opportunities in Cannabis Industry" />
  <psc:chapter start="29:17" title="Managing Growth and Scaling Challenges" />
  <psc:chapter start="40:16" title="Building Company Culture and Brand Selection" />
  <psc:chapter start="44:27" title="Fostering Culture and Personal Growth" />
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    <itunes:duration>3364</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>45</itunes:episode>
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    <itunes:title>#044 - Breaking News: Farm Bill Flux and Fragmentation of Hemp Regulation w/ Michelle Bodian of Vicente LLP</itunes:title>
    <title>#044 - Breaking News: Farm Bill Flux and Fragmentation of Hemp Regulation w/ Michelle Bodian of Vicente LLP</title>
    <itunes:summary><![CDATA[Unlock the complexity of hemp legislation's ever-changing landscape with the help of Michelle Bodian from Vicente LLP, who joins hosts AnnaRae and Ben in their exploration of new Farm Bill language and state level policy. In this whirlwind of an episode, we analyze the seismic shifts rocking the hemp industry. Brace yourself for a ride through the eye of a legislative storm, with our guest's seasoned insights guiding us through the implications for everyone from small farmers to bold investor...]]></itunes:summary>
    <description><![CDATA[<p>Unlock the complexity of hemp legislation&apos;s ever-changing landscape with the help of Michelle Bodian from Vicente LLP, who joins hosts AnnaRae and Ben in their exploration of new Farm Bill language and state level policy. In this whirlwind of an episode, we analyze the seismic shifts rocking the hemp industry. Brace yourself for a ride through the eye of a legislative storm, with our guest&apos;s seasoned insights guiding us through the implications for everyone from small farmers to bold investors.<br/><br/>After a controversial amendment to the Farm Bill was introduced by Rep. Mary Miller (R-IL), listen in as we dissect the complex beast that is lawmaking in the hemp space. The hemp &amp; cannabis community is splitting and aligning in fascinating ways, and we&apos;re here to chart the political and economic fault lines. From the Mary Miller Amendment&apos;s potential impact to the future of synthetic cannabinoids and THC regulation, we&apos;re pulling back the curtain to reveal what&apos;s at stake for the industry&apos;s players.<br/><br/>Finally, step into the compliance quandary faced by national hemp brands as they navigate the labyrinth of state regulations. We opine over the strategic moves necessary to thrive in markets from Kentucky to Minnesota, where the regulatory terrain is as diverse as the products on the shelves. With enforcement actions sprouting up like weeds and FDA warning letters scarce, this episode is your map to the unpredictable terrain of the hemp industry&apos;s regulatory battlefield.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Unlock the complexity of hemp legislation&apos;s ever-changing landscape with the help of Michelle Bodian from Vicente LLP, who joins hosts AnnaRae and Ben in their exploration of new Farm Bill language and state level policy. In this whirlwind of an episode, we analyze the seismic shifts rocking the hemp industry. Brace yourself for a ride through the eye of a legislative storm, with our guest&apos;s seasoned insights guiding us through the implications for everyone from small farmers to bold investors.<br/><br/>After a controversial amendment to the Farm Bill was introduced by Rep. Mary Miller (R-IL), listen in as we dissect the complex beast that is lawmaking in the hemp space. The hemp &amp; cannabis community is splitting and aligning in fascinating ways, and we&apos;re here to chart the political and economic fault lines. From the Mary Miller Amendment&apos;s potential impact to the future of synthetic cannabinoids and THC regulation, we&apos;re pulling back the curtain to reveal what&apos;s at stake for the industry&apos;s players.<br/><br/>Finally, step into the compliance quandary faced by national hemp brands as they navigate the labyrinth of state regulations. We opine over the strategic moves necessary to thrive in markets from Kentucky to Minnesota, where the regulatory terrain is as diverse as the products on the shelves. With enforcement actions sprouting up like weeds and FDA warning letters scarce, this episode is your map to the unpredictable terrain of the hemp industry&apos;s regulatory battlefield.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15127401-044-breaking-news-farm-bill-flux-and-fragmentation-of-hemp-regulation-w-michelle-bodian-of-vicente-llp.mp3" length="34786992" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, Michelle Bodian</itunes:author>
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    <pubDate>Thu, 23 May 2024 16:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Hemp Farm Bill Updates and Analysis" />
  <psc:chapter start="12:00" title="Impact of Legislation on Cannabis Industry" />
  <psc:chapter start="17:05" title="Navigating Federal and State Hemp Regulations" />
  <psc:chapter start="32:55" title="State-Level Hemp Regulations and Compliance" />
</psc:chapters>
    <itunes:duration>2896</itunes:duration>
    <itunes:keywords>Cannabis, Marijuana, Hemp, Business, Farm Bill</itunes:keywords>
    <itunes:episode>44</itunes:episode>
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  <item>
    <itunes:title>#043 - Blunt Banter with Ian Dominguez of Delta Emerald Ventures</itunes:title>
    <title>#043 - Blunt Banter with Ian Dominguez of Delta Emerald Ventures</title>
    <itunes:summary><![CDATA[Discover the future of the cannabis industry through the eyes of Ian Dominguez from Delta Emerald Ventures. From the perplexing world of PPP loans to the seismic shift anticipated with Biden's Schedule 3 announcement, this episode is a journey through the current state of the cannabis industry. We're not just talking politics; we're breaking down investment strategies, consumer trends, and the hemp beverage boom that's got even the big players like Curaleaf taking a sip.  As we wrap this epis...]]></itunes:summary>
    <description><![CDATA[<p>Discover the future of the cannabis industry through the eyes of Ian Dominguez from Delta Emerald Ventures. From the perplexing world of PPP loans to the seismic shift anticipated with Biden&apos;s Schedule 3 announcement, this episode is a journey through the current state of the cannabis industry. We&apos;re not just talking politics; we&apos;re breaking down investment strategies, consumer trends, and the hemp beverage boom that&apos;s got even the big players like Curaleaf taking a sip.<br/><br/>As we wrap this episode, a heartfelt nod goes out to NCIA and their Annual Lobby Days  that was happening this week and the tireless advocates shaping the landscape for safe cannabinoid use. We&apos;re raising a glass to the collaborations that fuel progress and the relentless curiosity that keeps us all on our toes. So join us, be part of the dialogue, and let&apos;s navigate the highs and lows of the cannabis industry together.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Discover the future of the cannabis industry through the eyes of Ian Dominguez from Delta Emerald Ventures. From the perplexing world of PPP loans to the seismic shift anticipated with Biden&apos;s Schedule 3 announcement, this episode is a journey through the current state of the cannabis industry. We&apos;re not just talking politics; we&apos;re breaking down investment strategies, consumer trends, and the hemp beverage boom that&apos;s got even the big players like Curaleaf taking a sip.<br/><br/>As we wrap this episode, a heartfelt nod goes out to NCIA and their Annual Lobby Days  that was happening this week and the tireless advocates shaping the landscape for safe cannabinoid use. We&apos;re raising a glass to the collaborations that fuel progress and the relentless curiosity that keeps us all on our toes. So join us, be part of the dialogue, and let&apos;s navigate the highs and lows of the cannabis industry together.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15086415-043-blunt-banter-with-ian-dominguez-of-delta-emerald-ventures.mp3" length="36806429" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein,  Ben Larson, and Ian Dominguez</itunes:author>
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    <pubDate>Fri, 17 May 2024 07:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Blunt Banter on Cannabis Industry" />
  <psc:chapter start="12:14" title="Data-Driven Investment in Cannabis Industry" />
  <psc:chapter start="27:34" title="Hemp Beverage Market Expansion" />
  <psc:chapter start="39:30" title="Cannabis Tolerance, Collaboration, and Market Fairness" />
  <psc:chapter start="44:28" title="Cannabis Industry Collaboration and Innovation" />
  <psc:chapter start="50:05" title="Exciting Update for DC Listeners" />
</psc:chapters>
    <itunes:duration>3064</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>43</itunes:episode>
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  <item>
    <itunes:title>#042 - Leading the Charge: From Michigan to DC w/ Chris Jackson, Chair of NCIA</itunes:title>
    <title>#042 - Leading the Charge: From Michigan to DC w/ Chris Jackson, Chair of NCIA</title>
    <itunes:summary><![CDATA[Chris Jackson of the Michigan Legislative Black Caucus joins us to shed light on the fascinating and, at times, tumultuous world of the cannabis industry. Amid the buzz of finance and policy, we zero in on the unexpected resilience of smaller cannabis firms against their behemoth counterparts. The wide-reaching implications of shifts in policy influence and industry reform are at the forefront of our discussion, offering a glimpse into the current maze of the cannabis business landscape.  Ven...]]></itunes:summary>
    <description><![CDATA[<p>Chris Jackson of the Michigan Legislative Black Caucus joins us to shed light on the fascinating and, at times, tumultuous world of the cannabis industry. Amid the buzz of finance and policy, we zero in on the unexpected resilience of smaller cannabis firms against their behemoth counterparts. The wide-reaching implications of shifts in policy influence and industry reform are at the forefront of our discussion, offering a glimpse into the current maze of the cannabis business landscape.<br/><br/>Venturing into the Michigan market, we discuss the ironic twists of the free economy as it relates to cannabis, where saturation and consumer preferences are major players. With insights into the craft cannabis wave and the impact of safe banking and rescheduling, we uncover parallels with Michigan&apos;s thriving brewery scene and the strategies emerging for businesses navigating these waters without vast financial resources. This segment dives into the nitty-gritty of market trends, the importance of creative partnerships, and the pressing need for systemic reform.<br/><br/>Wrapping up the episode, we highlight the significance of industry representation in government and the ongoing battle for equity within the cannabis sector. As the NCIA Lobby Days approach, we underscore the value of these engagements for educating Congress and furthering policy. We also contemplate the necessity for personal growth and community development within the industry, to cultivate progress and maintain unity in the face of potential fragmentation. Join us for this thought-provoking exploration into the complexities of advocating for a robust and equitable future in the realm of cannabis.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Chris Jackson of the Michigan Legislative Black Caucus joins us to shed light on the fascinating and, at times, tumultuous world of the cannabis industry. Amid the buzz of finance and policy, we zero in on the unexpected resilience of smaller cannabis firms against their behemoth counterparts. The wide-reaching implications of shifts in policy influence and industry reform are at the forefront of our discussion, offering a glimpse into the current maze of the cannabis business landscape.<br/><br/>Venturing into the Michigan market, we discuss the ironic twists of the free economy as it relates to cannabis, where saturation and consumer preferences are major players. With insights into the craft cannabis wave and the impact of safe banking and rescheduling, we uncover parallels with Michigan&apos;s thriving brewery scene and the strategies emerging for businesses navigating these waters without vast financial resources. This segment dives into the nitty-gritty of market trends, the importance of creative partnerships, and the pressing need for systemic reform.<br/><br/>Wrapping up the episode, we highlight the significance of industry representation in government and the ongoing battle for equity within the cannabis sector. As the NCIA Lobby Days approach, we underscore the value of these engagements for educating Congress and furthering policy. We also contemplate the necessity for personal growth and community development within the industry, to cultivate progress and maintain unity in the face of potential fragmentation. Join us for this thought-provoking exploration into the complexities of advocating for a robust and equitable future in the realm of cannabis.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15043999-042-leading-the-charge-from-michigan-to-dc-w-chris-jackson-chair-of-ncia.mp3" length="39388506" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/i59mum6rn0hf71a2wqm1ue7yrqrp?.jpg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, and Chris Jackson</itunes:author>
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    <pubDate>Thu, 09 May 2024 19:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/15043999/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Cannabis Industry Insights" />
  <psc:chapter start="10:34" title="Michigan Cannabis Market Trends and Challenges" />
  <psc:chapter start="19:43" title="Michigan Beverage and Cannabis Policy Insights" />
  <psc:chapter start="36:02" title="Advocating for Cannabis Industry Development" />
  <psc:chapter start="47:51" title="Evolving in the Cannabis Industry" />
</psc:chapters>
    <itunes:duration>3279</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Advocacy</itunes:keywords>
    <itunes:episode>42</itunes:episode>
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    <itunes:explicit>true</itunes:explicit>
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  <item>
    <itunes:title>#041 - Cannabis Business News Round-up: Schedule III, the Farm Bill, and CAOA part deux</itunes:title>
    <title>#041 - Cannabis Business News Round-up: Schedule III, the Farm Bill, and CAOA part deux</title>
    <itunes:summary><![CDATA[Celebrate with us as we pop the cork on High Spirits' 41st episode and our brand new look, toasting to a groundbreaking shift in cannabis policy reform. Ben and AnnaRae guide us through the DEA's landmark decision to reschedule cannabis. You won't want to miss the insights gained from the recent draft of the Farm Bill and the vital discussions on the Senate's latest legalization bill. Let's raise our glasses to the trailblazers and the continuing support of our vibrant listener community - th...]]></itunes:summary>
    <description><![CDATA[<p>Celebrate with us as we pop the cork on High Spirits&apos; 41st episode and our brand new look, toasting to a groundbreaking shift in cannabis policy reform. Ben and AnnaRae guide us through the DEA&apos;s landmark decision to reschedule cannabis. You won&apos;t want to miss the insights gained from the recent draft of the Farm Bill and the vital discussions on the Senate&apos;s latest legalization bill. Let&apos;s raise our glasses to the trailblazers and the continuing support of our vibrant listener community - the heartbeat of our podcast&apos;s success.<br/><br/>As we venture into the world of hemp and cannabis, we spotlight the growth spurts and roadblocks following the 2018 Farm Bill and what the newest draft means. Witness how hemp continues to fragment, akin to cannabis, like Georgia&apos;s vertically integrated program and California&apos;s AB2223 are reshaping the hemp industry, creating opportunities as well as regulatory headaches. We peel back the layers on AB 2223&apos;s attempt to streamline the chaos in CA, all while keeping an ear to the ground for the scientific insights shaping tomorrow&apos;s policies. Together, let&apos;s navigate the shifting tides of cannabis policy across the US, understanding the challenges and embracing the potential of this green revolution.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Celebrate with us as we pop the cork on High Spirits&apos; 41st episode and our brand new look, toasting to a groundbreaking shift in cannabis policy reform. Ben and AnnaRae guide us through the DEA&apos;s landmark decision to reschedule cannabis. You won&apos;t want to miss the insights gained from the recent draft of the Farm Bill and the vital discussions on the Senate&apos;s latest legalization bill. Let&apos;s raise our glasses to the trailblazers and the continuing support of our vibrant listener community - the heartbeat of our podcast&apos;s success.<br/><br/>As we venture into the world of hemp and cannabis, we spotlight the growth spurts and roadblocks following the 2018 Farm Bill and what the newest draft means. Witness how hemp continues to fragment, akin to cannabis, like Georgia&apos;s vertically integrated program and California&apos;s AB2223 are reshaping the hemp industry, creating opportunities as well as regulatory headaches. We peel back the layers on AB 2223&apos;s attempt to streamline the chaos in CA, all while keeping an ear to the ground for the scientific insights shaping tomorrow&apos;s policies. Together, let&apos;s navigate the shifting tides of cannabis policy across the US, understanding the challenges and embracing the potential of this green revolution.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/15001567-041-cannabis-business-news-round-up-schedule-iii-the-farm-bill-and-caoa-part-deux.mp3" length="36833357" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Fri, 03 May 2024 03:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Podcast and Industry News Updates" />
  <psc:chapter start="15:42" title="The Future of Cannabis Legislation" />
  <psc:chapter start="29:44" title="Regulating Hemp and Cannabis Industry" />
  <psc:chapter start="38:46" title="Future Growth and Innovation in Hemp" />
  <psc:chapter start="43:37" title="Navigating Cannabis Policy in California" />
</psc:chapters>
    <itunes:duration>3065</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Reform</itunes:keywords>
    <itunes:episode>41</itunes:episode>
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    <itunes:title>#040 - Expansion Strategies for Cannabis and Hemp Brands w/ Colin Keeler of Kiva</itunes:title>
    <title>#040 - Expansion Strategies for Cannabis and Hemp Brands w/ Colin Keeler of Kiva</title>
    <itunes:summary><![CDATA[Embark on a journey into the heart of cannabis brand expansion with us, Ben Larson and AnnaRae Grabstein, as we unravel the story of Kiva's bold foray beyond the Golden State. With the guidance of Colin Keeler from Kiva, we dissect the intricacies of spreading a rooted brand into new markets and the fresh challenges of the burgeoning hemp sector. Tune in and gain insight into the strategic partnerships and carefully curated product suites that have propelled Kiva's presence from California to...]]></itunes:summary>
    <description><![CDATA[<p>Embark on a journey into the heart of cannabis brand expansion with us, Ben Larson and AnnaRae Grabstein, as we unravel the story of Kiva&apos;s bold foray beyond the Golden State. With the guidance of Colin Keeler from Kiva, we dissect the intricacies of spreading a rooted brand into new markets and the fresh challenges of the burgeoning hemp sector. Tune in and gain insight into the strategic partnerships and carefully curated product suites that have propelled Kiva&apos;s presence from California to the national stage, ensuring they remain a household name in an industry that&apos;s as varied as it is regulated.<br/><br/>Our conversation traverses the unpredictable terrain of the hemp marketplace, where rapid legislative changes and consumer preferences demand agility and foresight. Relive the moment Minnesota unexpectedly legalized hemp, revealing the impact of swift policy shifts on the industry. Discover how Kiva navigates these waters with a commitment to safety and consistency, setting a benchmark in child-resistant packaging and meticulous product testing. You&apos;ll be equipped with a deeper understanding of the complexities Kiva faces, from maintaining brand integrity to innovating within the confines of diverse state laws.<br/><br/>As we gaze into the crystal ball of cannabis and hemp&apos;s future, we illuminate the regions ripe for explosive growth, with a nod to the Northeast&apos;s untapped potential. Reflect on how the cutthroat California market has sharpened Kiva&apos;s edge for success in states like Massachusetts, New York, and the eagerly anticipated markets of New Jersey and Pennsylvania. We close our session with a note of gratitude and a call for shared wisdom, inviting you to stay engaged, enlightened, and elevated with High Spirits as we navigate the evergreen adventure of cannabis entrepreneurship.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Embark on a journey into the heart of cannabis brand expansion with us, Ben Larson and AnnaRae Grabstein, as we unravel the story of Kiva&apos;s bold foray beyond the Golden State. With the guidance of Colin Keeler from Kiva, we dissect the intricacies of spreading a rooted brand into new markets and the fresh challenges of the burgeoning hemp sector. Tune in and gain insight into the strategic partnerships and carefully curated product suites that have propelled Kiva&apos;s presence from California to the national stage, ensuring they remain a household name in an industry that&apos;s as varied as it is regulated.<br/><br/>Our conversation traverses the unpredictable terrain of the hemp marketplace, where rapid legislative changes and consumer preferences demand agility and foresight. Relive the moment Minnesota unexpectedly legalized hemp, revealing the impact of swift policy shifts on the industry. Discover how Kiva navigates these waters with a commitment to safety and consistency, setting a benchmark in child-resistant packaging and meticulous product testing. You&apos;ll be equipped with a deeper understanding of the complexities Kiva faces, from maintaining brand integrity to innovating within the confines of diverse state laws.<br/><br/>As we gaze into the crystal ball of cannabis and hemp&apos;s future, we illuminate the regions ripe for explosive growth, with a nod to the Northeast&apos;s untapped potential. Reflect on how the cutthroat California market has sharpened Kiva&apos;s edge for success in states like Massachusetts, New York, and the eagerly anticipated markets of New Jersey and Pennsylvania. We close our session with a note of gratitude and a call for shared wisdom, inviting you to stay engaged, enlightened, and elevated with High Spirits as we navigate the evergreen adventure of cannabis entrepreneurship.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14958570-040-expansion-strategies-for-cannabis-and-hemp-brands-w-colin-keeler-of-kiva.mp3" length="37609243" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Colin Keeler</itunes:author>
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    <pubDate>Thu, 25 Apr 2024 17:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Cannabis Brand Expansion" />
  <psc:chapter start="10:48" title="Strategic Expansion and Partner Selection" />
  <psc:chapter start="23:19" title="Navigating the Hemp and Cannabis Market" />
  <psc:chapter start="35:00" title="Navigating Complexities of Hemp Distribution" />
  <psc:chapter start="43:38" title="State Markets and Future Predictions" />
  <psc:chapter start="51:23" title="High Spirits" />
</psc:chapters>
    <itunes:duration>3131</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>40</itunes:episode>
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    <itunes:title>#039 - Branding and Growing Craft Cannabis w/ Joyce Cenali</itunes:title>
    <title>#039 - Branding and Growing Craft Cannabis w/ Joyce Cenali</title>
    <itunes:summary><![CDATA[Experience the fusion of cannabis culture and community as AnnaRae and Ben engage with Joyce Cenali, COO of Sonoma Hills Farm and Big Rock, in a deep-rooted discussion on the nuances of California craft cannabis. We traverse Joyce's fascinating journey from growing for personal use, to deploying capital through Big Rock, and back to the fields of farming, uncovering the organic movement's influence on cannabis and the unique terroir that sets California apart. Unpacking the hustle of event se...]]></itunes:summary>
    <description><![CDATA[<p>Experience the fusion of cannabis culture and community as AnnaRae and Ben engage with Joyce Cenali, COO of Sonoma Hills Farm and Big Rock, in a deep-rooted discussion on the nuances of California craft cannabis. We traverse Joyce&apos;s fascinating journey from growing for personal use, to deploying capital through Big Rock, and back to the fields of farming, uncovering the organic movement&apos;s influence on cannabis and the unique terroir that sets California apart. Unpacking the hustle of event season, we reveal how community ties and personal stories shape the industry, lending insight into the symbiotic relationship that exists between the growers, the land, and the consumers who cherish their craft.<br/><br/>Venture behind the scenes of cannabis cultivation with us, as we navigate the complexities of California&apos;s OCal program and how it&apos;s elevating standards for sun-grown, organic cannabis. As regulations evolve, we consider the future of cannabis branding in the wake of potential scheduling shifts and the delicate balance of cultivating both hemp and regulated cannabis. Our conversation opens up a world of possibilities, from the promise of full-spectrum hemp products to the agricultural innovations waiting on the horizon—each poised to redefine wellness and efficacy in the industry.<br/><br/>Finally, sip and savor the cross-pollination of cannabis with the hospitality realm, where chefs and creators push boundaries despite stringent regulations. We highlight successful partnerships that have birthed cannabis-infused culinary sensations, creating a ripple effect across high-end dining and community interaction. Amidst these culinary adventures, we also spotlight the Cannabis Media Council&apos;s mission to reshape the public narrative of cannabis, aiming for normalization and fair representation within mainstream media, and ultimately, the hope for a Super Bowl moment that celebrates the plant in all its glory. Join us on this explorative episode where agriculture meets branding, and community converges with the culinary arts.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Experience the fusion of cannabis culture and community as AnnaRae and Ben engage with Joyce Cenali, COO of Sonoma Hills Farm and Big Rock, in a deep-rooted discussion on the nuances of California craft cannabis. We traverse Joyce&apos;s fascinating journey from growing for personal use, to deploying capital through Big Rock, and back to the fields of farming, uncovering the organic movement&apos;s influence on cannabis and the unique terroir that sets California apart. Unpacking the hustle of event season, we reveal how community ties and personal stories shape the industry, lending insight into the symbiotic relationship that exists between the growers, the land, and the consumers who cherish their craft.<br/><br/>Venture behind the scenes of cannabis cultivation with us, as we navigate the complexities of California&apos;s OCal program and how it&apos;s elevating standards for sun-grown, organic cannabis. As regulations evolve, we consider the future of cannabis branding in the wake of potential scheduling shifts and the delicate balance of cultivating both hemp and regulated cannabis. Our conversation opens up a world of possibilities, from the promise of full-spectrum hemp products to the agricultural innovations waiting on the horizon—each poised to redefine wellness and efficacy in the industry.<br/><br/>Finally, sip and savor the cross-pollination of cannabis with the hospitality realm, where chefs and creators push boundaries despite stringent regulations. We highlight successful partnerships that have birthed cannabis-infused culinary sensations, creating a ripple effect across high-end dining and community interaction. Amidst these culinary adventures, we also spotlight the Cannabis Media Council&apos;s mission to reshape the public narrative of cannabis, aiming for normalization and fair representation within mainstream media, and ultimately, the hope for a Super Bowl moment that celebrates the plant in all its glory. Join us on this explorative episode where agriculture meets branding, and community converges with the culinary arts.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14877593-039-branding-and-growing-craft-cannabis-w-joyce-cenali.mp3" length="38750305" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/ulka0wnbtzkcsexjxc6uj30efiz8?.jpg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, and Joyce Cenali</itunes:author>
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    <pubDate>Fri, 12 Apr 2024 08:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="California Craft Cannabis Branding &amp; Farming" />
  <psc:chapter start="13:29" title="Craft Cannabis and Organic Opportunities" />
  <psc:chapter start="19:25" title="Exploring Perspectives on Hemp Cultivation" />
  <psc:chapter start="30:25" title="Cannabis Integration in Hospitality Industry" />
  <psc:chapter start="43:55" title="Cannabis Media Council" />
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    <itunes:duration>3226</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>39</itunes:episode>
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    <itunes:title>#038 - How To Go Tax Free with an ESOP w/ Darren Gleeman of MBO Ventures</itunes:title>
    <title>#038 - How To Go Tax Free with an ESOP w/ Darren Gleeman of MBO Ventures</title>
    <itunes:summary><![CDATA[Unlock the secret to thriving in the cannabis industry through the power of ESOPs, without getting tangled in the tax web of 280E. Ben Larson and AnnaRae Grabstein, with the acumen of Darren Gleeman, bring you a timely tax season symphony that harmonizes the potential of Employee Stock Ownership Plans with the cannabis sector's unique challenges. As we navigate the vibrant landscape ranging from solar eclipses to surges in beverage trends, our conversation turns to the strategic utilization o...]]></itunes:summary>
    <description><![CDATA[<p>Unlock the secret to thriving in the cannabis industry through the power of ESOPs, without getting tangled in the tax web of 280E. Ben Larson and AnnaRae Grabstein, with the acumen of Darren Gleeman, bring you a timely tax season symphony that harmonizes the potential of Employee Stock Ownership Plans with the cannabis sector&apos;s unique challenges. As we navigate the vibrant landscape ranging from solar eclipses to surges in beverage trends, our conversation turns to the strategic utilization of ESOPs, not just as a financial tool but as a beacon of bipartisan agreement. <br/><br/>Imagine a scenario where employees morph into owners, engaging in the wealth creation dance without the usual fiscal footwork, thanks to the ESOP&apos;s deft choreography. We&apos;ll walk you through the financial scaffolding and intricate steps that could let your accountant take a well-deserved bow. From seller notes to borrowing terms that sing, we’ll orchestrate the complex score of ESOPs, making it as comprehensible as it is compelling. Our guest Darren Gleeman illuminates the path that cannabis businesses can follow to turn this intricate melody into a harmonious reality.<br/><br/>Finally, feel the pulse of why ESOPs garner nods from Bernie Sanders to Mitch McConnell. As we unwrap this ownership model, we highlight its role as a catalyst for reinvestment and evolution, revealing when venture capital may steal the spotlight instead. Whether you&apos;re an employee with big dreams or a business owner plotting your next move, this episode is your backstage pass to mastering ESOPs in the cannabis sector&apos;s ever-evolving fiscal opera.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Unlock the secret to thriving in the cannabis industry through the power of ESOPs, without getting tangled in the tax web of 280E. Ben Larson and AnnaRae Grabstein, with the acumen of Darren Gleeman, bring you a timely tax season symphony that harmonizes the potential of Employee Stock Ownership Plans with the cannabis sector&apos;s unique challenges. As we navigate the vibrant landscape ranging from solar eclipses to surges in beverage trends, our conversation turns to the strategic utilization of ESOPs, not just as a financial tool but as a beacon of bipartisan agreement. <br/><br/>Imagine a scenario where employees morph into owners, engaging in the wealth creation dance without the usual fiscal footwork, thanks to the ESOP&apos;s deft choreography. We&apos;ll walk you through the financial scaffolding and intricate steps that could let your accountant take a well-deserved bow. From seller notes to borrowing terms that sing, we’ll orchestrate the complex score of ESOPs, making it as comprehensible as it is compelling. Our guest Darren Gleeman illuminates the path that cannabis businesses can follow to turn this intricate melody into a harmonious reality.<br/><br/>Finally, feel the pulse of why ESOPs garner nods from Bernie Sanders to Mitch McConnell. As we unwrap this ownership model, we highlight its role as a catalyst for reinvestment and evolution, revealing when venture capital may steal the spotlight instead. Whether you&apos;re an employee with big dreams or a business owner plotting your next move, this episode is your backstage pass to mastering ESOPs in the cannabis sector&apos;s ever-evolving fiscal opera.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Darren Gleeman</itunes:author>
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    <pubDate>Thu, 04 Apr 2024 18:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="ESOPs and Tax-Free Cannabis Business" />
  <psc:chapter start="9:21" title="Understanding ESOPs" />
  <psc:chapter start="23:18" title="The Impact of ESOPs on Employees" />
  <psc:chapter start="35:49" title="ESOPs in Cannabis Industry Operations" />
  <psc:chapter start="41:22" title="The Benefits of ESOPs Explained" />
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    <itunes:duration>3032</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>38</itunes:episode>
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    <itunes:title>#037 - The Rapid Rise of Retail in Hemp THC w/ David Gonzalez of Hemp House</itunes:title>
    <title>#037 - The Rapid Rise of Retail in Hemp THC w/ David Gonzalez of Hemp House</title>
    <itunes:summary><![CDATA[Discover the seismic shifts in the hemp THC retail sphere and the implications of a national market in our latest deep dive with David Gonzalez. As Total Wine and DoorDash venture into THC beverages, we peel back the layers on the political and societal impacts of this move, emphasizing the triumphs in low-dose hemp accessibility while advocating for continued strides in cannabis decriminalization. We also analyze how the convergence of hemp and cannabis under potential new regulatory framewo...]]></itunes:summary>
    <description><![CDATA[<p>Discover the seismic shifts in the hemp THC retail sphere and the implications of a national market in our latest deep dive with David Gonzalez. As Total Wine and DoorDash venture into THC beverages, we peel back the layers on the political and societal impacts of this move, emphasizing the triumphs in low-dose hemp accessibility while advocating for continued strides in cannabis decriminalization. We also analyze how the convergence of hemp and cannabis under potential new regulatory frameworks could reshape the industry landscape.<br/><br/>Tune into a riveting conversation exploring the strategic advantages of e-commerce for hemp companies, with Hemp House at the forefront of innovation. The national market for hemp products is changing consumer behavior, and we&apos;re here to dissect how businesses like Hemp House are leveraging platforms like Shopify and USPS to reach customers across state lines. We also consider how online analytics drive smarter marketing, and the clever moves for dominance in both local and national markets, setting the stage for a new era of cannabis success.<br/><br/>The episode culminates with a forward-looking analysis of Hemp House&apos;s national and international expansion strategies. We discuss the ins and outs of entering new markets, the importance of infrastructure and industry alliances, and the potential of an omnichannel approach, mixing e-commerce with brick-and-mortar. Hemp House&apos;s journey is a blueprint for growth, charting a course that could redefine the THC beverage sector and leave a lasting imprint on the global cannabis stage. Join us as we conclude with our bold predictions for the future of Hemp House and the strategic maneuvers they may deploy to conquer new territories.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Discover the seismic shifts in the hemp THC retail sphere and the implications of a national market in our latest deep dive with David Gonzalez. As Total Wine and DoorDash venture into THC beverages, we peel back the layers on the political and societal impacts of this move, emphasizing the triumphs in low-dose hemp accessibility while advocating for continued strides in cannabis decriminalization. We also analyze how the convergence of hemp and cannabis under potential new regulatory frameworks could reshape the industry landscape.<br/><br/>Tune into a riveting conversation exploring the strategic advantages of e-commerce for hemp companies, with Hemp House at the forefront of innovation. The national market for hemp products is changing consumer behavior, and we&apos;re here to dissect how businesses like Hemp House are leveraging platforms like Shopify and USPS to reach customers across state lines. We also consider how online analytics drive smarter marketing, and the clever moves for dominance in both local and national markets, setting the stage for a new era of cannabis success.<br/><br/>The episode culminates with a forward-looking analysis of Hemp House&apos;s national and international expansion strategies. We discuss the ins and outs of entering new markets, the importance of infrastructure and industry alliances, and the potential of an omnichannel approach, mixing e-commerce with brick-and-mortar. Hemp House&apos;s journey is a blueprint for growth, charting a course that could redefine the THC beverage sector and leave a lasting imprint on the global cannabis stage. Join us as we conclude with our bold predictions for the future of Hemp House and the strategic maneuvers they may deploy to conquer new territories.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14789513-037-the-rapid-rise-of-retail-in-hemp-thc-w-david-gonzalez-of-hemp-house.mp3" length="40304927" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and David Gonzalez</itunes:author>
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    <pubDate>Thu, 28 Mar 2024 16:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Rapid Rise of Hemp THC Retail" />
  <psc:chapter start="15:17" title="Hemp vs Cannabis" />
  <psc:chapter start="20:40" title="Leveraging E-Commerce for Cannabis Success" />
  <psc:chapter start="27:35" title="Expanding Hemp House Nationally and Internationally" />
  <psc:chapter start="36:27" title="National Expansion Strategy in Cannabis Markets" />
  <psc:chapter start="44:36" title="Future Growth of Hemp House" />
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    <itunes:duration>3355</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>37</itunes:episode>
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    <itunes:title>#036 - Conservative Cannabis: The Red Wave w/ Hirsh Jain of Ananda Strategy</itunes:title>
    <title>#036 - Conservative Cannabis: The Red Wave w/ Hirsh Jain of Ananda Strategy</title>
    <itunes:summary><![CDATA[Discover how the tides are turning in America's heartland as we navigate through the unexpected 'red wave' of cannabis legalization with Hirsh Jain, an incredibly seasoned cannabis strategist. In our lively discussion, we examine the churning political currents within states like Missouri, where traditional conservative views are being eclipsed by progressive cannabis policies. This wave isn't just making waves; it's rewriting the playbook on industry growth and political discourse in regions...]]></itunes:summary>
    <description><![CDATA[<p>Discover how the tides are turning in America&apos;s heartland as we navigate through the unexpected &apos;red wave&apos; of cannabis legalization with Hirsh Jain, an incredibly seasoned cannabis strategist. In our lively discussion, we examine the churning political currents within states like Missouri, where traditional conservative views are being eclipsed by progressive cannabis policies. This wave isn&apos;t just making waves; it&apos;s rewriting the playbook on industry growth and political discourse in regions once deemed impervious to such change.<br/><br/>Wade into the intricate battle for cannabis reform in Florida, where the stakes are high and the rules are stringent. We peel back the layers of the state&apos;s single subject rule and Supreme Court reviews, considering the monumental task of meeting a 60% approval threshold for ballot initiatives. Yet, there&apos;s a palpable buzz of optimism in the air, fueled by the resounding success of Florida&apos;s medical cannabis program. Join us as we entertain the possibility of a domino effect across the nation, should Florida&apos;s green surge become a reality.<br/><br/>Our journey doesn&apos;t stop at state lines; we cast our net wide, theorizing how local legislative shifts could send shockwaves through the corridors of federal power. From the role of state supreme courts to the influence of economic imperatives and political heavyweights, we dissect the complex interplay of forces shaping the future of cannabis reform. Tune in as we stitch together a tapestry of change, where even the smallest state initiative could be the thread that pulls national and global cannabis policy forward.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Discover how the tides are turning in America&apos;s heartland as we navigate through the unexpected &apos;red wave&apos; of cannabis legalization with Hirsh Jain, an incredibly seasoned cannabis strategist. In our lively discussion, we examine the churning political currents within states like Missouri, where traditional conservative views are being eclipsed by progressive cannabis policies. This wave isn&apos;t just making waves; it&apos;s rewriting the playbook on industry growth and political discourse in regions once deemed impervious to such change.<br/><br/>Wade into the intricate battle for cannabis reform in Florida, where the stakes are high and the rules are stringent. We peel back the layers of the state&apos;s single subject rule and Supreme Court reviews, considering the monumental task of meeting a 60% approval threshold for ballot initiatives. Yet, there&apos;s a palpable buzz of optimism in the air, fueled by the resounding success of Florida&apos;s medical cannabis program. Join us as we entertain the possibility of a domino effect across the nation, should Florida&apos;s green surge become a reality.<br/><br/>Our journey doesn&apos;t stop at state lines; we cast our net wide, theorizing how local legislative shifts could send shockwaves through the corridors of federal power. From the role of state supreme courts to the influence of economic imperatives and political heavyweights, we dissect the complex interplay of forces shaping the future of cannabis reform. Tune in as we stitch together a tapestry of change, where even the smallest state initiative could be the thread that pulls national and global cannabis policy forward.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14740054-036-conservative-cannabis-the-red-wave-w-hirsh-jain-of-ananda-strategy.mp3" length="37423928" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Hirsh Jain</itunes:author>
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    <pubDate>Thu, 21 Mar 2024 14:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#036 - Conservative Cannabis: The Red Wave w/ Hirsh Jain of Ananda Strategy" />
  <psc:chapter start="0:01" title="Emergence of Cannabis in Red States" />
  <psc:chapter start="7:34" title="Legalizing Cannabis in Florida" />
  <psc:chapter start="11:57" title="Red States and Cannabis Legislation" />
  <psc:chapter start="21:18" title="Cannabis Legalization in Red States" />
  <psc:chapter start="30:08" title="State Courts and Cannabis Ballot Initiatives" />
  <psc:chapter start="40:24" title="Cannabis Legalization Impact on National Policy" />
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    <itunes:duration>3115</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy</itunes:keywords>
    <itunes:episode>36</itunes:episode>
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    <podcast:person role="guest" href="https://www.linkedin.com/in/hirsh-jain/" img="https://storage.buzzsprout.com/a59ayzrx4q1aufmkqwn7mginbzga">Hirsh Jain, Founder of Ananda Strategy</podcast:person>
    <podcast:person role="co-host" href="https://www.linkedin.com/in/annarae/" img="https://storage.buzzsprout.com/qatz112qqpa1srohi7b8g386cuf2">AnnaRae Grabstein, CEO of Wolf Meyer</podcast:person>
    <podcast:person role="co-host" href="http://in.blarson.com" img="https://storage.buzzsprout.com/uy5uqaez84mo2dk84tgnrd79lyvw">Ben Larson, CEO of Vertosa</podcast:person>
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    <itunes:title>#035 - Betting on Hemp Beverages with Mindset Capital&#39;s Aaron Edelheit</itunes:title>
    <title>#035 - Betting on Hemp Beverages with Mindset Capital&#39;s Aaron Edelheit</title>
    <itunes:summary><![CDATA[Discover the thrill and potential of the THC beverage market as we uncork the secrets behind a sparkling $10 million investment fund with Aaron Edelheit. Our spirited conversation with Aaron will not only pour you a glass of industry insights but will also reveal how he transitioned from trading small-cap stocks to betting big on cannabis-infused drinks. As we tour through cannabis culture at events like the Budist launch party and Hall of Flowers, you'll get a taste of how THC is blending wi...]]></itunes:summary>
    <description><![CDATA[<p>Discover the thrill and potential of the THC beverage market as we uncork the secrets behind a sparkling $10 million investment fund with Aaron Edelheit. Our spirited conversation with Aaron will not only pour you a glass of industry insights but will also reveal how he transitioned from trading small-cap stocks to betting big on cannabis-infused drinks. As we tour through cannabis culture at events like the Budist launch party and Hall of Flowers, you&apos;ll get a taste of how THC is blending with mainstream social gatherings, promising a heady mix of innovation and investment.<br/><br/>During our chat, Aaron elaborates on the disruptive power of legal hemp-derived THC products, especially within Minnesota&apos;s receptive market. We unravel the complex legalities and rapid growth within the sector, and why heavy hitters like Döhler are teaming up with market leaders like Vertosa to fortify their presence in the beverage ingredient space. Aaron&apos;s enthusiasm is infectious, and his insights are a must-listen for anyone eyeing the potential upheaval of the colossal alcohol industry. <br/><br/>We wrap up the episode by dissecting the evolving dance between cannabis and alcohol distribution dynamics, where hemp beverages are making a splash and altering consumer habits. We&apos;ll share tales of alcohol distributors finding new rhythms in the hemp space, freed from traditional constraints, and how this is shaking up industry standards. Lastly, we toast to strategic partnerships and management adaptability in a market that remains as fluid as the products it creates. Join us for this candid and in-depth discussion that not only forecasts the future of cannabis but also celebrates the communal benefits of a responsibly expanding industry.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Discover the thrill and potential of the THC beverage market as we uncork the secrets behind a sparkling $10 million investment fund with Aaron Edelheit. Our spirited conversation with Aaron will not only pour you a glass of industry insights but will also reveal how he transitioned from trading small-cap stocks to betting big on cannabis-infused drinks. As we tour through cannabis culture at events like the Budist launch party and Hall of Flowers, you&apos;ll get a taste of how THC is blending with mainstream social gatherings, promising a heady mix of innovation and investment.<br/><br/>During our chat, Aaron elaborates on the disruptive power of legal hemp-derived THC products, especially within Minnesota&apos;s receptive market. We unravel the complex legalities and rapid growth within the sector, and why heavy hitters like Döhler are teaming up with market leaders like Vertosa to fortify their presence in the beverage ingredient space. Aaron&apos;s enthusiasm is infectious, and his insights are a must-listen for anyone eyeing the potential upheaval of the colossal alcohol industry. <br/><br/>We wrap up the episode by dissecting the evolving dance between cannabis and alcohol distribution dynamics, where hemp beverages are making a splash and altering consumer habits. We&apos;ll share tales of alcohol distributors finding new rhythms in the hemp space, freed from traditional constraints, and how this is shaking up industry standards. Lastly, we toast to strategic partnerships and management adaptability in a market that remains as fluid as the products it creates. Join us for this candid and in-depth discussion that not only forecasts the future of cannabis but also celebrates the communal benefits of a responsibly expanding industry.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14697180-035-betting-on-hemp-beverages-with-mindset-capital-s-aaron-edelheit.mp3" length="40763647" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein, Ben Larson, and Aaron Edelheit</itunes:author>
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    <pubDate>Fri, 15 Mar 2024 10:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="#035 - Betting on Hemp Beverages with Mindset Capital&#39;s Aaron Edelheit" />
  <psc:chapter start="0:03" title="Investing in THC Beverages" />
  <psc:chapter start="8:49" title="Launching a Cannabis Beverage Fund" />
  <psc:chapter start="19:31" title="Investing in Cannabis Beverages and Risk" />
  <psc:chapter start="35:39" title="Changing Dynamics in Beverage Distribution" />
  <psc:chapter start="49:24" title="Investment in Beverage and Cannabis Industry" />
</psc:chapters>
    <itunes:duration>3393</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Beverage, Investing</itunes:keywords>
    <itunes:episode>35</itunes:episode>
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  <item>
    <itunes:title>#034 - The Art of Data Driven Sales Success w/ Krista Raymer</itunes:title>
    <title>#034 - The Art of Data Driven Sales Success w/ Krista Raymer</title>
    <itunes:summary><![CDATA[Unlock the transformative strategies of retail excellence with Krista Raymer, the visionary behind Vetrina Group, as she joins AnnaRae. Together, they delve into the art of data-driven decision-making, pinpointing why focusing on your top revenue-generating customers can supercharge your business. We're not just celebrating International Women's Day; we're drawing inspiration from the pioneering women of the cannabis industry, including Krista's trailblazing team.   Step inside the compe...]]></itunes:summary>
    <description><![CDATA[<p>Unlock the transformative strategies of retail excellence with Krista Raymer, the visionary behind Vetrina Group, as she joins AnnaRae. Together, they delve into the art of data-driven decision-making, pinpointing why focusing on your top revenue-generating customers can supercharge your business. We&apos;re not just celebrating International Women&apos;s Day; we&apos;re drawing inspiration from the pioneering women of the cannabis industry, including Krista&apos;s trailblazing team. <br/><br/>Step inside the competitive arena of the retail market, where the battle for customer loyalty is fierce and the stakes are high. Learn how understanding customer behavior, from visit frequency to basket size, can turn casual shoppers into devoted patrons. We break down the anatomy of a successful loyalty program, exploring personalized communication and the tightrope walk between engaging customers and respecting their privacy. With Krista&apos;s expertise, we shed light on how retailers can leverage peak transaction times throughout the year, turning every calendar event into a golden opportunity for growth.<br/><br/>As the episode wraps, we extend an invitation to our listeners to join the conversation, challenge our perspectives, and keep the dialogue vibrant. Every insight shared is a step towards innovation, and we&apos;re here to guide you through each revelation, helping you craft a retail strategy that&apos;s not just effective, but legendary.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Unlock the transformative strategies of retail excellence with Krista Raymer, the visionary behind Vetrina Group, as she joins AnnaRae. Together, they delve into the art of data-driven decision-making, pinpointing why focusing on your top revenue-generating customers can supercharge your business. We&apos;re not just celebrating International Women&apos;s Day; we&apos;re drawing inspiration from the pioneering women of the cannabis industry, including Krista&apos;s trailblazing team. <br/><br/>Step inside the competitive arena of the retail market, where the battle for customer loyalty is fierce and the stakes are high. Learn how understanding customer behavior, from visit frequency to basket size, can turn casual shoppers into devoted patrons. We break down the anatomy of a successful loyalty program, exploring personalized communication and the tightrope walk between engaging customers and respecting their privacy. With Krista&apos;s expertise, we shed light on how retailers can leverage peak transaction times throughout the year, turning every calendar event into a golden opportunity for growth.<br/><br/>As the episode wraps, we extend an invitation to our listeners to join the conversation, challenge our perspectives, and keep the dialogue vibrant. Every insight shared is a step towards innovation, and we&apos;re here to guide you through each revelation, helping you craft a retail strategy that&apos;s not just effective, but legendary.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14649309-034-the-art-of-data-driven-sales-success-w-krista-raymer.mp3" length="43136032" type="audio/mpeg" />
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    <itunes:author>Ben Larson &amp; AnnaRae Grabstein w/ Krista Raymer</itunes:author>
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    <pubDate>Thu, 07 Mar 2024 15:00:00 -0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/14649309/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="#034 - The Art of Data Driven Sales Success w/ Krista Raymer" />
  <psc:chapter start="0:02" title="Data-Driven Retail Strategies With Krista Raymer" />
  <psc:chapter start="16:43" title="Analyzing New Jersey Retail Market Performance" />
  <psc:chapter start="22:59" title="Increasing Customer Loyalty and Communication" />
  <psc:chapter start="31:44" title="Impact of Seasonal Trends on Retail" />
  <psc:chapter start="46:10" title="Retail Pricing Strategy and Competitiveness" />
  <psc:chapter start="58:47" title="Unspoken Heroes" />
</psc:chapters>
    <itunes:duration>3591</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>34</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>#033 - The Cannabis Regulators Association (CANNRA): What You Need to Know</itunes:title>
    <title>#033 - The Cannabis Regulators Association (CANNRA): What You Need to Know</title>
    <itunes:summary><![CDATA[Leap into the intricacies of cannabis regulation with us as we celebrate a special leap year episode of High Spirits, featuring the powerhouse duo of Gillian Shauer, PhD, Executive Director of CANNRA, and Nicole Elliott, Director of the Department of Cannabis Control (DCC) in California. Prepare to have the veils lifted on the complexities that state regulators face in the shadow of absent federal guidance, and discover how the human element shapes an industry at the crossroads of growth...]]></itunes:summary>
    <description><![CDATA[<p>Leap into the intricacies of cannabis regulation with us as we celebrate a special leap year episode of High Spirits, featuring the powerhouse duo of Gillian Shauer, PhD, Executive Director of CANNRA, and Nicole Elliott, Director of the Department of Cannabis Control (DCC) in California. Prepare to have the veils lifted on the complexities that state regulators face in the shadow of absent federal guidance, and discover how the human element shapes an industry at the crossroads of growth and governance.<br/><br/>Ben Larson and AnnaRae Grabstein navigate our 33rd episode through the nuanced waters of cannabis policy, where the knowledge shared by Gillian and Nicole illuminates the unspoken challenges of crafting state-specific frameworks. We engage in a candid exchange about public safety, market success, and the sometimes surprising influence of lobby groups on the legislative process, offering a rare glimpse into the machinery of change.<br/><br/>As we cast our gaze towards the future, we muse on the budding potential of interstate commerce and the quest for market fairness in the cannabinoid space, with California at the helm. The episode wraps with a call to action for data transparency and stakeholder engagement, emphasizing the importance of collaboration and respectful dialogue in refining a diverse and safe cannabis market. Join us for an enlightening journey through the corridors of regulation, where each revelation paves the way for more informed and impactful participation in the cannabis community.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Leap into the intricacies of cannabis regulation with us as we celebrate a special leap year episode of High Spirits, featuring the powerhouse duo of Gillian Shauer, PhD, Executive Director of CANNRA, and Nicole Elliott, Director of the Department of Cannabis Control (DCC) in California. Prepare to have the veils lifted on the complexities that state regulators face in the shadow of absent federal guidance, and discover how the human element shapes an industry at the crossroads of growth and governance.<br/><br/>Ben Larson and AnnaRae Grabstein navigate our 33rd episode through the nuanced waters of cannabis policy, where the knowledge shared by Gillian and Nicole illuminates the unspoken challenges of crafting state-specific frameworks. We engage in a candid exchange about public safety, market success, and the sometimes surprising influence of lobby groups on the legislative process, offering a rare glimpse into the machinery of change.<br/><br/>As we cast our gaze towards the future, we muse on the budding potential of interstate commerce and the quest for market fairness in the cannabinoid space, with California at the helm. The episode wraps with a call to action for data transparency and stakeholder engagement, emphasizing the importance of collaboration and respectful dialogue in refining a diverse and safe cannabis market. Join us for an enlightening journey through the corridors of regulation, where each revelation paves the way for more informed and impactful participation in the cannabis community.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14605764-033-the-cannabis-regulators-association-cannra-what-you-need-to-know.mp3" length="40967288" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 29 Feb 2024 13:00:00 -0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/14605764/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/14605764/transcript.json" type="application/json" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Regulatory Policy Discussion With Industry Experts" />
  <psc:chapter start="7:27" title="Regulating Cannabis" />
  <psc:chapter start="13:46" title="Challenges and Evolution of State Regulations" />
  <psc:chapter start="25:10" title="Regulatory Challenges in the Cannabis Industry" />
  <psc:chapter start="38:35" title="Interstate Commerce and Market Fairness" />
  <psc:chapter start="50:23" title="Data Transparency and Stakeholder Engagement" />
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    <itunes:duration>3410</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Policy, Entrepreneurship</itunes:keywords>
    <itunes:episode>33</itunes:episode>
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  <item>
    <itunes:title>#032 - Cannabis Experts &amp; Consumer Reviews with Budist’s Jocelyn Sheltraw &amp; Claudio Miranda</itunes:title>
    <title>#032 - Cannabis Experts &amp; Consumer Reviews with Budist’s Jocelyn Sheltraw &amp; Claudio Miranda</title>
    <itunes:summary><![CDATA[Join Ben Larson on a solo flight through High Spirits, as we navigate the ever-evolving cannabis landscape with industry luminaries Jocelyn Sheltraw and Claudio Miranda. Get ready to unravel the intricacies of cannabis consumerism, from the birth of Budist—a game-changing social review and rating platform—to the seismic shifts happening with brands like Kiva Confections and Curaleaf. This episode is your backstage pass to the strategies, companies, and people shaping the market.  Embark on a ...]]></itunes:summary>
    <description><![CDATA[<p>Join Ben Larson on a solo flight through High Spirits, as we navigate the ever-evolving cannabis landscape with industry luminaries Jocelyn Sheltraw and Claudio Miranda. Get ready to unravel the intricacies of cannabis consumerism, from the birth of Budist—a game-changing social review and rating platform—to the seismic shifts happening with brands like Kiva Confections and Curaleaf. This episode is your backstage pass to the strategies, companies, and people shaping the market.<br/><br/>Embark on a sensorial journey as we bridge the gap between cannabis aficionados and the casual toker. We dissect the alchemy behind critiquing THC delights, shining a light on the parallels with the wine industry&apos;s path to connoisseurship. Budist is setting the stage for a 100-point rating system that promises to revolutionize your green experience. Discover how Budist is cultivating a community of informed enthusiasts, ready to guide you through the diverse offerings of this burgeoning industry.<br/><br/>The episode culminates with a peek into the hive consciousness that powers dynamic duos like Jocelyn and Claudio, illuminating the importance of synergy in both the creation and enjoyment of cannabis products. We address the balancing act of navigating the complex regulatory terrains of THC and hemp, while fostering an inclusive community spirit reminiscent of the early tech pioneers. Whether you&apos;re deep in the industry or simply cannabis-curious, this session promises rich insights and a few good laughs, trademark of High Spirits.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Join Ben Larson on a solo flight through High Spirits, as we navigate the ever-evolving cannabis landscape with industry luminaries Jocelyn Sheltraw and Claudio Miranda. Get ready to unravel the intricacies of cannabis consumerism, from the birth of Budist—a game-changing social review and rating platform—to the seismic shifts happening with brands like Kiva Confections and Curaleaf. This episode is your backstage pass to the strategies, companies, and people shaping the market.<br/><br/>Embark on a sensorial journey as we bridge the gap between cannabis aficionados and the casual toker. We dissect the alchemy behind critiquing THC delights, shining a light on the parallels with the wine industry&apos;s path to connoisseurship. Budist is setting the stage for a 100-point rating system that promises to revolutionize your green experience. Discover how Budist is cultivating a community of informed enthusiasts, ready to guide you through the diverse offerings of this burgeoning industry.<br/><br/>The episode culminates with a peek into the hive consciousness that powers dynamic duos like Jocelyn and Claudio, illuminating the importance of synergy in both the creation and enjoyment of cannabis products. We address the balancing act of navigating the complex regulatory terrains of THC and hemp, while fostering an inclusive community spirit reminiscent of the early tech pioneers. Whether you&apos;re deep in the industry or simply cannabis-curious, this session promises rich insights and a few good laughs, trademark of High Spirits.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14556473-032-cannabis-experts-consumer-reviews-with-budist-s-jocelyn-sheltraw-claudio-miranda.mp3" length="42700552" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 22 Feb 2024 12:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Introducing Budist" />
  <psc:chapter start="12:33" title="Matching Cannabis Consumers With Products" />
  <psc:chapter start="25:01" title="Cannabis Critic Ratings and Reviews" />
  <psc:chapter start="32:11" title="Cannabis Product Ratings and Market Analysis" />
  <psc:chapter start="40:24" title="Navigating Cannabis and Hemp Industries" />
  <psc:chapter start="48:23" title="Teamwork and Community in Cannabis" />
</psc:chapters>
    <itunes:duration>3555</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing, Entrepreneurship</itunes:keywords>
    <itunes:episode>32</itunes:episode>
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    <itunes:title>#031 - Infusing Trust &amp; Leadership into the Cannabis Supply Chain w/ Dr. Harold Han &amp; Ben Larson of Vertosa</itunes:title>
    <title>#031 - Infusing Trust &amp; Leadership into the Cannabis Supply Chain w/ Dr. Harold Han &amp; Ben Larson of Vertosa</title>
    <itunes:summary><![CDATA[When passion meets innovation, magic happens. Just ask Dr. Harold Han, Ben's partner at Vertosa and the maestro behind some of the most pioneering infusion technologies in the cannabis space. This episode isn't just a peek into the lab where homogenous and stable infused products are born; it's a heart-to-heart with the man whose influence extends far beyond emulsion chemistry, touching the very fabric of our personal and professional lives with love and gratitude.  Navigating the cannabis in...]]></itunes:summary>
    <description><![CDATA[<p>When passion meets innovation, magic happens. Just ask Dr. Harold Han, Ben&apos;s partner at Vertosa and the maestro behind some of the most pioneering infusion technologies in the cannabis space. This episode isn&apos;t just a peek into the lab where homogenous and stable infused products are born; it&apos;s a heart-to-heart with the man whose influence extends far beyond emulsion chemistry, touching the very fabric of our personal and professional lives with love and gratitude.<br/><br/>Navigating the cannabis industry isn&apos;t for the faint of heart, but with a story that spans from China to the cutting edge of cannabis emulsion technology in the U.S., Harold exemplifies the bold spirit needed to forge new paths. We track the serendipitous events that shifted his focus from ddPCR technology to perfecting cannabis emulsions, and how a meeting with Ben morphed into Vertosa, a cornerstone for cannabis-infused brands. As we recount tales of early failures and learning curves, we underscore the importance of trust and transparency with partners – values that have not only fostered growth but also cemented our reputation in a market that&apos;s as diverse as it is demanding.<br/><br/>The future is bright, and it&apos;s infused with a plethora of possibilities. We wrap up by casting a gaze into the horizon of THC beverages, discussing how brands like Keef are riding the wave of multi-state expansion, and how advancements like fast-acting nanoemulsions are elevating consumer experiences. We&apos;re not just talking trends; we&apos;re living them, as Vertosa continues to craft wellness-focused, plant-derived emulsions that resonate with the health-conscious consumer. So, pour yourself a glass of innovation, tune-in, and keep your spirits high!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>When passion meets innovation, magic happens. Just ask Dr. Harold Han, Ben&apos;s partner at Vertosa and the maestro behind some of the most pioneering infusion technologies in the cannabis space. This episode isn&apos;t just a peek into the lab where homogenous and stable infused products are born; it&apos;s a heart-to-heart with the man whose influence extends far beyond emulsion chemistry, touching the very fabric of our personal and professional lives with love and gratitude.<br/><br/>Navigating the cannabis industry isn&apos;t for the faint of heart, but with a story that spans from China to the cutting edge of cannabis emulsion technology in the U.S., Harold exemplifies the bold spirit needed to forge new paths. We track the serendipitous events that shifted his focus from ddPCR technology to perfecting cannabis emulsions, and how a meeting with Ben morphed into Vertosa, a cornerstone for cannabis-infused brands. As we recount tales of early failures and learning curves, we underscore the importance of trust and transparency with partners – values that have not only fostered growth but also cemented our reputation in a market that&apos;s as diverse as it is demanding.<br/><br/>The future is bright, and it&apos;s infused with a plethora of possibilities. We wrap up by casting a gaze into the horizon of THC beverages, discussing how brands like Keef are riding the wave of multi-state expansion, and how advancements like fast-acting nanoemulsions are elevating consumer experiences. We&apos;re not just talking trends; we&apos;re living them, as Vertosa continues to craft wellness-focused, plant-derived emulsions that resonate with the health-conscious consumer. So, pour yourself a glass of innovation, tune-in, and keep your spirits high!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14513047-031-infusing-trust-leadership-into-the-cannabis-supply-chain-w-dr-harold-han-ben-larson-of-vertosa.mp3" length="41267726" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 15 Feb 2024 14:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Infusion Technology and Ingredient Companies" />
  <psc:chapter start="7:43" title="The Journey of Cannabis Emulsion Technology" />
  <psc:chapter start="20:10" title="Building Trust in Cannabis Emulsion" />
  <psc:chapter start="28:45" title="Multi-Market Expansion and Ensuring Consistency" />
  <psc:chapter start="35:36" title="Considerations for Entering the Hemp Industry" />
  <psc:chapter start="43:27" title="THC Beverages and the Future" />
</psc:chapters>
    <itunes:duration>3435</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>31</itunes:episode>
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  <item>
    <itunes:title>#030 - Cannabis Business News Round-up: THC Beverages, Pennsylvania&#39;s Legalization, Gallup Poll Results: America Loves Cannabis</itunes:title>
    <title>#030 - Cannabis Business News Round-up: THC Beverages, Pennsylvania&#39;s Legalization, Gallup Poll Results: America Loves Cannabis</title>
    <itunes:summary><![CDATA[Join Ben Larson and Anna Rae Grabstein for a spirited recount of CannaDataCon 2024 in Miami, where the mingling of cannabis industry titans led to a rich harvest of insights. Imagine a world where savvy discounts don't just cut costs; they build brand loyalty and encourage adventurous trials of new products. We toast to the innovation bubbling up in hemp-derived cannabinoid beverages, with marketers now skilfully quenching the digital thirst on platforms where traditional cannabis marketing w...]]></itunes:summary>
    <description><![CDATA[<p>Join Ben Larson and Anna Rae Grabstein for a spirited recount of CannaDataCon 2024 in Miami, where the mingling of cannabis industry titans led to a rich harvest of insights. Imagine a world where savvy discounts don&apos;t just cut costs; they build brand loyalty and encourage adventurous trials of new products. We toast to the innovation bubbling up in hemp-derived cannabinoid beverages, with marketers now skilfully quenching the digital thirst on platforms where traditional cannabis marketing was once parched.<br/><br/>Take a sip of our discussion as we explore the buzz around THC-infused beverages, which are shaking up industry events and luring the attention of alcohol heavyweights. As people who favor cannabis over cocktails, we reflect on how this preference resonates with the values that are increasingly guiding industry trends. We&apos;re stirring the pot on the potential for mergers in the beverage sector, the role of advocacy, and the crucial call for a united voice within the cannabis movement.<br/><br/>Cap off your experience with us as we shine a spotlight on Pennsylvania, where Governor Shapiro’s proposed legislation to legalize adult-use cannabis could spark economic fireworks. We hash out what this means for dispensaries on the frontlines and how it could ignite cross-state rivalries, especially with New Jersey. <br/><br/>Wrapping up, we revel in the shift in American attitudes toward cannabis, recognizing a need for the hemp and cannabis industries to band together to blaze trails for clear policies and consumer clarity. This episode is all about fostering connections and fanning the flames of strategic conversation within the cannabis community.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Join Ben Larson and Anna Rae Grabstein for a spirited recount of CannaDataCon 2024 in Miami, where the mingling of cannabis industry titans led to a rich harvest of insights. Imagine a world where savvy discounts don&apos;t just cut costs; they build brand loyalty and encourage adventurous trials of new products. We toast to the innovation bubbling up in hemp-derived cannabinoid beverages, with marketers now skilfully quenching the digital thirst on platforms where traditional cannabis marketing was once parched.<br/><br/>Take a sip of our discussion as we explore the buzz around THC-infused beverages, which are shaking up industry events and luring the attention of alcohol heavyweights. As people who favor cannabis over cocktails, we reflect on how this preference resonates with the values that are increasingly guiding industry trends. We&apos;re stirring the pot on the potential for mergers in the beverage sector, the role of advocacy, and the crucial call for a united voice within the cannabis movement.<br/><br/>Cap off your experience with us as we shine a spotlight on Pennsylvania, where Governor Shapiro’s proposed legislation to legalize adult-use cannabis could spark economic fireworks. We hash out what this means for dispensaries on the frontlines and how it could ignite cross-state rivalries, especially with New Jersey. <br/><br/>Wrapping up, we revel in the shift in American attitudes toward cannabis, recognizing a need for the hemp and cannabis industries to band together to blaze trails for clear policies and consumer clarity. This episode is all about fostering connections and fanning the flames of strategic conversation within the cannabis community.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14466253-030-cannabis-business-news-round-up-thc-beverages-pennsylvania-s-legalization-gallup-poll-results-america-loves-cannabis.mp3" length="31556308" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 08 Feb 2024 11:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="#030 - Cannabis Business News Round-up: THC Beverages, Pennsylvania&#39;s Legalization, Gallup Poll Results: America Loves Cannabis" />
  <psc:chapter start="0:01" title="Cannabis Business News and Miami Conference" />
  <psc:chapter start="7:50" title="Hemp Beverages in the Cannabis Market" />
  <psc:chapter start="13:19" title="Exploring Opportunities in THC Beverages" />
  <psc:chapter start="21:59" title="Pennsylvania Legalizing Adult Use Cannabis" />
  <psc:chapter start="33:45" title="Marijuana Legalization and Changing American Attitudes" />
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    <itunes:duration>2626</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>30</itunes:episode>
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    <itunes:title>#028 - The Complexity of Cannabis Distribution w/ Will Brophy of Nabis</itunes:title>
    <title>#028 - The Complexity of Cannabis Distribution w/ Will Brophy of Nabis</title>
    <itunes:summary><![CDATA[Embark on a voyage through the world of cannabis distribution with our esteemed guest, Will Brophy, COO of Nabis, who unveils the secrets of managing the ebb and flow of the wild world of cannabis in California. As AnnaRae and Ben Larson chat with Will, they dive into how Nabis is reshaping the distribution model by empowering brands to take charge of their sales cycles while they handle the heavy lifting of logistics. This episode promises to give you the insider’s perspective on nurturing b...]]></itunes:summary>
    <description><![CDATA[<p>Embark on a voyage through the world of cannabis distribution with our esteemed guest, Will Brophy, COO of Nabis, who unveils the secrets of managing the ebb and flow of the wild world of cannabis in California. As AnnaRae and Ben Larson chat with Will, they dive into how Nabis is reshaping the distribution model by empowering brands to take charge of their sales cycles while they handle the heavy lifting of logistics. This episode promises to give you the insider’s perspective on nurturing brand growth, fostering strong dispensary relationships, and ensuring products blanket the state effectively.<br/><br/>Strike up a conversation about the fiscal challenges that keep cannabis entrepreneurs awake at night, and you&apos;ll find our discussion on accounts receivable and collections relatable. We take a magnifying glass to Nabis&apos; proprietary credit scores and the formation of a cannabis industry credit group, showing how these tools are essential for brands navigating through financial uncertainties. As we unravel the realities of late payments and cash flow issues, you&apos;ll learn how Nabis&apos; strategies not only keep their head above water but also propel them forward in a market that&apos;s as volatile as it is vibrant.<br/><br/>We don&apos;t just stop at California&apos;s borders; we cast our gaze across the nation, contrasting the Golden State&apos;s approach with the distribution strategies budding in states like New Jersey and New York. Will guides us through the challenges posed by diverse laws, geographic complexities, and demographic variables, revealing how a tailored approach is key for each unique market. From the COO’s journey of scaling Nabis to the potential future of cannabis distribution, this episode equips you with knowledge as potent as the industry we’re chronicling.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Embark on a voyage through the world of cannabis distribution with our esteemed guest, Will Brophy, COO of Nabis, who unveils the secrets of managing the ebb and flow of the wild world of cannabis in California. As AnnaRae and Ben Larson chat with Will, they dive into how Nabis is reshaping the distribution model by empowering brands to take charge of their sales cycles while they handle the heavy lifting of logistics. This episode promises to give you the insider’s perspective on nurturing brand growth, fostering strong dispensary relationships, and ensuring products blanket the state effectively.<br/><br/>Strike up a conversation about the fiscal challenges that keep cannabis entrepreneurs awake at night, and you&apos;ll find our discussion on accounts receivable and collections relatable. We take a magnifying glass to Nabis&apos; proprietary credit scores and the formation of a cannabis industry credit group, showing how these tools are essential for brands navigating through financial uncertainties. As we unravel the realities of late payments and cash flow issues, you&apos;ll learn how Nabis&apos; strategies not only keep their head above water but also propel them forward in a market that&apos;s as volatile as it is vibrant.<br/><br/>We don&apos;t just stop at California&apos;s borders; we cast our gaze across the nation, contrasting the Golden State&apos;s approach with the distribution strategies budding in states like New Jersey and New York. Will guides us through the challenges posed by diverse laws, geographic complexities, and demographic variables, revealing how a tailored approach is key for each unique market. From the COO’s journey of scaling Nabis to the potential future of cannabis distribution, this episode equips you with knowledge as potent as the industry we’re chronicling.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <pubDate>Thu, 25 Jan 2024 16:00:00 -0800</pubDate>
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  <psc:chapter start="0:01" title="Cannabis Distribution With Will Brophy" />
  <psc:chapter start="13:19" title="Differentiating NABIS" />
  <psc:chapter start="19:48" title="Cannabis Industry Challenges and Relationships" />
  <psc:chapter start="25:40" title="Challenges in Accounts Receivable and Collections" />
  <psc:chapter start="32:25" title="Cannabis Industry Challenges and Uncertainties" />
  <psc:chapter start="42:34" title="Exploring Distribution Challenges and Strategies" />
  <psc:chapter start="49:55" title="The Impact of Regulation on Distribution" />
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    <itunes:duration>3474</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Distribution</itunes:keywords>
    <itunes:episode>28</itunes:episode>
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    <itunes:title>#027 - Corporate Responsibility, Expungement, and the New Jersey Update w/ Chirali Patel</itunes:title>
    <title>#027 - Corporate Responsibility, Expungement, and the New Jersey Update w/ Chirali Patel</title>
    <itunes:summary><![CDATA[It's Ben's birthday bash of an episode, and we're unwrapping the complexities of DEI, ESG, and CSR within the cannabis sector, with New Jersey's recent advancements serving as our case study. The brilliant Chirali Patel of Blaze Responsibly graces us with her insights, illuminating her influential work on expungement initiatives that both navigate and shape New Jersey's legal cannabis landscape. Her fiery dedication to community and legal advocacy is a beacon guiding the industry towards a mo...]]></itunes:summary>
    <description><![CDATA[<p>It&apos;s Ben&apos;s birthday bash of an episode, and we&apos;re unwrapping the complexities of DEI, ESG, and CSR within the cannabis sector, with New Jersey&apos;s recent advancements serving as our case study. The brilliant Chirali Patel of Blaze Responsibly graces us with her insights, illuminating her influential work on expungement initiatives that both navigate and shape New Jersey&apos;s legal cannabis landscape. Her fiery dedication to community and legal advocacy is a beacon guiding the industry towards a more equitable future.<br/><br/>As we explore corporate social responsibility, we go beyond the buzzwords to dissect how cannabis companies are repairing the past wrongs of criminalization. We highlight meaningful partnerships with organizations like Ascend, Ayr Wellness, and Wana Brands that offer a beacon of hope, clearing minor cannabis offenses and uplifting lives. This episode is replete with heartfelt stories of individuals reclaiming futures once stifled by unjust laws, all thanks to these transformative efforts. The discourse then shifts to the profound interplay between CSR and DEI, forecasting a growing trend of outward-facing, socially impactful initiatives that are reshaping the cannabis industry&apos;s public persona.<br/><br/>Venturing into the Garden State&apos;s cannabis market, we survey the diverse retail operations and the cultivation landscape dominated by multi-state operators. We shed light on New Jersey&apos;s market peculiarities, including notable product absences and the urgent need for more topical producers. Furthermore, we scrutinize the state&apos;s burgeoning retail expansion and the opportunities it presents, despite challenges such as funding, real estate, and municipal restrictions. This episode peels back the layers of the cannabis industry, revealing both the hurdles to overcome and the ripe prospects for those ready to navigate this green maze. Whether you&apos;re an industry insider or simply cannabis-curious, these insights will arm you with a comprehensive understanding of this revolutionary sector.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>It&apos;s Ben&apos;s birthday bash of an episode, and we&apos;re unwrapping the complexities of DEI, ESG, and CSR within the cannabis sector, with New Jersey&apos;s recent advancements serving as our case study. The brilliant Chirali Patel of Blaze Responsibly graces us with her insights, illuminating her influential work on expungement initiatives that both navigate and shape New Jersey&apos;s legal cannabis landscape. Her fiery dedication to community and legal advocacy is a beacon guiding the industry towards a more equitable future.<br/><br/>As we explore corporate social responsibility, we go beyond the buzzwords to dissect how cannabis companies are repairing the past wrongs of criminalization. We highlight meaningful partnerships with organizations like Ascend, Ayr Wellness, and Wana Brands that offer a beacon of hope, clearing minor cannabis offenses and uplifting lives. This episode is replete with heartfelt stories of individuals reclaiming futures once stifled by unjust laws, all thanks to these transformative efforts. The discourse then shifts to the profound interplay between CSR and DEI, forecasting a growing trend of outward-facing, socially impactful initiatives that are reshaping the cannabis industry&apos;s public persona.<br/><br/>Venturing into the Garden State&apos;s cannabis market, we survey the diverse retail operations and the cultivation landscape dominated by multi-state operators. We shed light on New Jersey&apos;s market peculiarities, including notable product absences and the urgent need for more topical producers. Furthermore, we scrutinize the state&apos;s burgeoning retail expansion and the opportunities it presents, despite challenges such as funding, real estate, and municipal restrictions. This episode peels back the layers of the cannabis industry, revealing both the hurdles to overcome and the ripe prospects for those ready to navigate this green maze. Whether you&apos;re an industry insider or simply cannabis-curious, these insights will arm you with a comprehensive understanding of this revolutionary sector.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14335858-027-corporate-responsibility-expungement-and-the-new-jersey-update-w-chirali-patel.mp3" length="38417764" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 18 Jan 2024 13:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="DEI, ESG, CSR in Cannabis Industry" />
  <psc:chapter start="7:18" title="CSR and Impact Partnerships in Cannabis" />
  <psc:chapter start="22:04" title="Cannabis Industry Expungement and Accountability" />
  <psc:chapter start="30:06" title="NJ Cannabis Industry Challenges and Opportunities" />
  <psc:chapter start="42:25" title="Cannabis Industry Education and Opportunities" />
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    <itunes:duration>3198</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, New Jersey</itunes:keywords>
    <itunes:episode>27</itunes:episode>
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    <itunes:title>#026 - Inside Minnesota&#39;s Cannabinoid Revolution w/ Leili Fatehi &amp; Laura Monn Ginsburg</itunes:title>
    <title>#026 - Inside Minnesota&#39;s Cannabinoid Revolution w/ Leili Fatehi &amp; Laura Monn Ginsburg</title>
    <itunes:summary><![CDATA[Hosts Ben Larson and AnnaRae Grabstein dive into the heart of the hemp revolution as we navigate the intricate waters of Minnesota's march towards cannabis legalization. Discover the strides made in the medical cannabis program, the booming hemp industry, and the anticipated arrival of adult-use cannabis. With Laura Monn Ginsburg and Leili Fatehi from Blunt Strategies sharing their firsthand experiences from the 'Minnesota is Ready' campaign, this episode offers a unique glimpse into the legi...]]></itunes:summary>
    <description><![CDATA[<p>Hosts Ben Larson and AnnaRae Grabstein dive into the heart of the hemp revolution as we navigate the intricate waters of Minnesota&apos;s march towards cannabis legalization. Discover the strides made in the medical cannabis program, the booming hemp industry, and the anticipated arrival of adult-use cannabis. With Laura Monn Ginsburg and Leili Fatehi from Blunt Strategies sharing their firsthand experiences from the &apos;Minnesota is Ready&apos; campaign, this episode offers a unique glimpse into the legislative processes reshaping Minnesota&apos;s approach to cannabis and hemp.<br/><br/>Ready to understand the compelling dynamics between Minnesota&apos;s local businesses and the emerging cannabis market? We&apos;re peeling back the curtain to reveal how craft breweries are not just fermenting hops but also reshaping public perception of hemp. An in-depth look at the significance of introducing an office of cannabis management spotlights the state&apos;s commitment to a seamless industry ecosystem. Our conversation bridges the gap between traditional industries and cannabis, illuminating the collaborative potential in a state where even bowling alleys might roll into the cannabis scene.<br/><br/>Anticipation is high as Minnesota gears up for the green wave of adult-use cannabis legalization in early 2025. Join us as we dissect the minor legislative tweaks and the major role of scientific expertise in rulemaking, ensuring the industry&apos;s integration is as smooth as the lakes dotting the state. We wrap up our exchange by acknowledging the invaluable contributions of our listeners and guests throughout our podcast journey, reiterating our commitment to delivering 52 episodes of thought-provoking content this year. Stay informed and elevate your understanding with us in this spirited and insightful episode.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Hosts Ben Larson and AnnaRae Grabstein dive into the heart of the hemp revolution as we navigate the intricate waters of Minnesota&apos;s march towards cannabis legalization. Discover the strides made in the medical cannabis program, the booming hemp industry, and the anticipated arrival of adult-use cannabis. With Laura Monn Ginsburg and Leili Fatehi from Blunt Strategies sharing their firsthand experiences from the &apos;Minnesota is Ready&apos; campaign, this episode offers a unique glimpse into the legislative processes reshaping Minnesota&apos;s approach to cannabis and hemp.<br/><br/>Ready to understand the compelling dynamics between Minnesota&apos;s local businesses and the emerging cannabis market? We&apos;re peeling back the curtain to reveal how craft breweries are not just fermenting hops but also reshaping public perception of hemp. An in-depth look at the significance of introducing an office of cannabis management spotlights the state&apos;s commitment to a seamless industry ecosystem. Our conversation bridges the gap between traditional industries and cannabis, illuminating the collaborative potential in a state where even bowling alleys might roll into the cannabis scene.<br/><br/>Anticipation is high as Minnesota gears up for the green wave of adult-use cannabis legalization in early 2025. Join us as we dissect the minor legislative tweaks and the major role of scientific expertise in rulemaking, ensuring the industry&apos;s integration is as smooth as the lakes dotting the state. We wrap up our exchange by acknowledging the invaluable contributions of our listeners and guests throughout our podcast journey, reiterating our commitment to delivering 52 episodes of thought-provoking content this year. Stay informed and elevate your understanding with us in this spirited and insightful episode.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14293880-026-inside-minnesota-s-cannabinoid-revolution-w-leili-fatehi-laura-monn-ginsburg.mp3" length="40538999" type="audio/mpeg" />
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    <pubDate>Thu, 11 Jan 2024 13:00:00 -0800</pubDate>
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  <psc:chapter start="0:00" title="#026 - Inside Minnesota&#39;s Cannabinoid Revolution w/ Leili Fatehi &amp; Laura Monn Ginsburg" />
  <psc:chapter start="0:01" title="Minnesota&#39;s Journey Towards Cannabis Legalization" />
  <psc:chapter start="15:34" title="Minnesota&#39;s Hemp and Cannabis Marketplace" />
  <psc:chapter start="27:55" title="Transitioning to Adult Use Cannabis" />
  <psc:chapter start="45:46" title="Minnesota&#39;s Hemp Marketplace and Legalizing Cannabis" />
  <psc:chapter start="55:21" title="LinkedIn Users" />
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    <itunes:duration>3374</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>26</itunes:episode>
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    <itunes:title>#025 - How Hemp Will Reshape Cannabis in 2024 w/ Bob Hoban &amp; Xavier Jaillet</itunes:title>
    <title>#025 - How Hemp Will Reshape Cannabis in 2024 w/ Bob Hoban &amp; Xavier Jaillet</title>
    <itunes:summary><![CDATA[Embark on this hemp-infused adventure with Ben &amp; AnnaRae as we ring in 2024 with a burst of enthusiasm and a treasure trove of insights from the cannabis and hemp frontier. Promising an episode that will peel back the layers of the industry's legal landscape, we chat with Bob Hoban and Xavier Jaillet, whose expertise ignites a robust discussion on the economic forces and policy shifts shaping hemp and cannabis' future.   As we dissect the Farm Bill's fine print, we shed light on the ...]]></itunes:summary>
    <description><![CDATA[<p>Embark on this hemp-infused adventure with Ben &amp; AnnaRae as we ring in 2024 with a burst of enthusiasm and a treasure trove of insights from the cannabis and hemp frontier. Promising an episode that will peel back the layers of the industry&apos;s legal landscape, we chat with Bob Hoban and Xavier Jaillet, whose expertise ignites a robust discussion on the economic forces and policy shifts shaping hemp and cannabis&apos; future. <br/><br/>As we dissect the Farm Bill&apos;s fine print, we shed light on the misunderstood THC threshold that separates hemp from marijuana and tackle the truth behind the alleged loopholes—spoiler alert, the law&apos;s intent is as clear as day. From here, we pivot to the dazzling array of hemp derivatives now gracing consumer goods, illustrating the plant&apos;s remarkable versatility. Within the heart of the industry, there lies a call for unity—to move beyond internal skirmishes and toward collective progress that amplifies our voice and shapes the sector&apos;s destiny.<br/><br/>Our finale is a masterclass in seizing business opportunities amidst the ever-shifting cannabis landscape. We delve into the savvy strategies for capitalizing on the ephemeral, yet lucrative, arbitrage scenarios, walking the tightrope between growth and compliance. Furthermore, we tease the tantalizing prospect of cannabis-infused beverages merging with mainstream alcohol distribution, a potential game-changer for consumer experiences. Sit back, stay high-spirited, and join us as we uncover the rich narrative woven through the hemp and cannabis industry.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Embark on this hemp-infused adventure with Ben &amp; AnnaRae as we ring in 2024 with a burst of enthusiasm and a treasure trove of insights from the cannabis and hemp frontier. Promising an episode that will peel back the layers of the industry&apos;s legal landscape, we chat with Bob Hoban and Xavier Jaillet, whose expertise ignites a robust discussion on the economic forces and policy shifts shaping hemp and cannabis&apos; future. <br/><br/>As we dissect the Farm Bill&apos;s fine print, we shed light on the misunderstood THC threshold that separates hemp from marijuana and tackle the truth behind the alleged loopholes—spoiler alert, the law&apos;s intent is as clear as day. From here, we pivot to the dazzling array of hemp derivatives now gracing consumer goods, illustrating the plant&apos;s remarkable versatility. Within the heart of the industry, there lies a call for unity—to move beyond internal skirmishes and toward collective progress that amplifies our voice and shapes the sector&apos;s destiny.<br/><br/>Our finale is a masterclass in seizing business opportunities amidst the ever-shifting cannabis landscape. We delve into the savvy strategies for capitalizing on the ephemeral, yet lucrative, arbitrage scenarios, walking the tightrope between growth and compliance. Furthermore, we tease the tantalizing prospect of cannabis-infused beverages merging with mainstream alcohol distribution, a potential game-changer for consumer experiences. Sit back, stay high-spirited, and join us as we uncover the rich narrative woven through the hemp and cannabis industry.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14251581-025-how-hemp-will-reshape-cannabis-in-2024-w-bob-hoban-xavier-jaillet.mp3" length="46635935" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 04 Jan 2024 21:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Exploring Opportunities in the Hemp Industry" />
  <psc:chapter start="14:17" title="The Future of Hemp and Cannabis" />
  <psc:chapter start="23:38" title="State Regulation of Hemp and Misunderstandings" />
  <psc:chapter start="39:20" title="Hemp Industry Consumer Safety and Models" />
  <psc:chapter start="49:50" title="Hemp Industry" />
  <psc:chapter start="55:00" title="The Future of Cannabis Business Opportunities" />
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    <itunes:duration>3883</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>25</itunes:episode>
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    <itunes:title>#024 - EOY Cannabis Business News Round-up | December 28, 2023</itunes:title>
    <title>#024 - EOY Cannabis Business News Round-up | December 28, 2023</title>
    <itunes:summary><![CDATA[Strap in as we take you through a rollercoaster ride of market trends, legal battles, and news stories that defined 2023 and what Ben &amp; AnnaRae believe it all means for 2024. From the interplay of live music and cannabis culture to the fiscal health of public companies, we've got you covered.  We cover the broad topics of Finance, market Dynamics, Cannabis vs. Hemp, Federal Policy Changes, and the various Legal Battles plaguing the industry. Finally, we opine on what it all means for 2024...]]></itunes:summary>
    <description><![CDATA[<p>Strap in as we take you through a rollercoaster ride of market trends, legal battles, and news stories that defined 2023 and what Ben &amp; AnnaRae believe it all means for 2024. From the interplay of live music and cannabis culture to the fiscal health of public companies, we&apos;ve got you covered.<br/><br/>We cover the broad topics of Finance, market Dynamics, Cannabis vs. Hemp, Federal Policy Changes, and the various Legal Battles plaguing the industry. Finally, we opine on what it all means for 2024.</p><p>As states like New York and Ohio surge ahead with their cannabis markets, we break down the legal intricacies and market growth trends that could define the future of legal cannabis. <br/><br/>We cap off our discussion with a look at the increasing number of lawsuits and how they are reshaping cannabis businesses. It&apos;s clear that the legal landscape is as intricate as it is critical, with the outcome of these disputes setting the stage for what&apos;s next. So, if you&apos;re looking to stay ahead of the curve in the cannabis scene, this episode is your golden ticket to understanding the maze of market dynamics, legal hurdles, and the movers and shakers steering the ship into 2024.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Strap in as we take you through a rollercoaster ride of market trends, legal battles, and news stories that defined 2023 and what Ben &amp; AnnaRae believe it all means for 2024. From the interplay of live music and cannabis culture to the fiscal health of public companies, we&apos;ve got you covered.<br/><br/>We cover the broad topics of Finance, market Dynamics, Cannabis vs. Hemp, Federal Policy Changes, and the various Legal Battles plaguing the industry. Finally, we opine on what it all means for 2024.</p><p>As states like New York and Ohio surge ahead with their cannabis markets, we break down the legal intricacies and market growth trends that could define the future of legal cannabis. <br/><br/>We cap off our discussion with a look at the increasing number of lawsuits and how they are reshaping cannabis businesses. It&apos;s clear that the legal landscape is as intricate as it is critical, with the outcome of these disputes setting the stage for what&apos;s next. So, if you&apos;re looking to stay ahead of the curve in the cannabis scene, this episode is your golden ticket to understanding the maze of market dynamics, legal hurdles, and the movers and shakers steering the ship into 2024.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14216195-024-eoy-cannabis-business-news-round-up-december-28-2023.mp3" length="40068913" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 28 Dec 2023 15:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="#024 - EOY Cannabis Business News Round-up | December 28, 2023" />
  <psc:chapter start="0:02" title="Year-End Business News Roundup" />
  <psc:chapter start="5:59" title="Cannabis Industry Performance and Market Dynamics" />
  <psc:chapter start="24:00" title="Farm Bill Predictions and Uncertainties" />
  <psc:chapter start="30:42" title="New Markets and Cannabis Trends" />
  <psc:chapter start="46:08" title="Lawsuits and Legal Battles in Cannabis" />
</psc:chapters>
    <itunes:duration>3336</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>24</itunes:episode>
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    <itunes:title>#023 - Leveraging AI to Increase Cannabis and Hemp Sales w/ Ben York of Genetica</itunes:title>
    <title>#023 - Leveraging AI to Increase Cannabis and Hemp Sales w/ Ben York of Genetica</title>
    <itunes:summary><![CDATA[Discover how the world of cannabis is being reshaped by AI, with our revelatory exploration into the industry's most cutting-edge technology. Before diving into all things AI, join Ben and AnnaRae as they weigh-in on the buzz around Snoop Dogg’s Do It Fluid and Dr. Carl Hart's passionate advocacy for critical thinking in drug policy.  We're joined by Ben York, former investor and CEO of cannabis AI technology company, Genetica. As we peel back the layers of AI's influence on cognitive functio...]]></itunes:summary>
    <description><![CDATA[<p>Discover how the world of cannabis is being reshaped by AI, with our revelatory exploration into the industry&apos;s most cutting-edge technology. Before diving into all things AI, join Ben and AnnaRae as they weigh-in on the buzz around Snoop Dogg’s Do It Fluid and Dr. Carl Hart&apos;s passionate advocacy for critical thinking in drug policy.<br/><br/>We&apos;re joined by Ben York, former investor and CEO of cannabis AI technology company, Genetica. As we peel back the layers of AI&apos;s influence on cognitive functions, we balance the scales of optimism with caution. Systems inside and out of the cannabis industry are all up for discussion as we examine their impact on how we process information and arrive at decisions. We consider how strategic questioning powered by AI, like Genetica&apos;s, is essential for businesses to stay competitive in a fast-evolving market with thin margins.<br/><br/>Wrapping up, we tackle the thorny issues of trust and data standardization in the cannabis industry, revealing how AI is sculpting new levels of confidence among B2B customers. We&apos;re not shying away from the big questions: What does AI-driven data cleanliness mean for other sectors? How does automating analysis empower business teams? And how will AI redefine compliance management within the regulatory labyrinth? Get ready for an episode that offers a panoramic view of AI&apos;s pivotal role in the cannabis sector, as we discuss its promise and the people leading the charge towards a smarter, more trustworthy industry.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Discover how the world of cannabis is being reshaped by AI, with our revelatory exploration into the industry&apos;s most cutting-edge technology. Before diving into all things AI, join Ben and AnnaRae as they weigh-in on the buzz around Snoop Dogg’s Do It Fluid and Dr. Carl Hart&apos;s passionate advocacy for critical thinking in drug policy.<br/><br/>We&apos;re joined by Ben York, former investor and CEO of cannabis AI technology company, Genetica. As we peel back the layers of AI&apos;s influence on cognitive functions, we balance the scales of optimism with caution. Systems inside and out of the cannabis industry are all up for discussion as we examine their impact on how we process information and arrive at decisions. We consider how strategic questioning powered by AI, like Genetica&apos;s, is essential for businesses to stay competitive in a fast-evolving market with thin margins.<br/><br/>Wrapping up, we tackle the thorny issues of trust and data standardization in the cannabis industry, revealing how AI is sculpting new levels of confidence among B2B customers. We&apos;re not shying away from the big questions: What does AI-driven data cleanliness mean for other sectors? How does automating analysis empower business teams? And how will AI redefine compliance management within the regulatory labyrinth? Get ready for an episode that offers a panoramic view of AI&apos;s pivotal role in the cannabis sector, as we discuss its promise and the people leading the charge towards a smarter, more trustworthy industry.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14191000-023-leveraging-ai-to-increase-cannabis-and-hemp-sales-w-ben-york-of-genetica.mp3" length="39238936" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 21 Dec 2023 22:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="#023 - Leveraging AI to Increase Cannabis and Hemp Sales w/ Ben York of Genetica" />
  <psc:chapter start="0:01" title="Exploring AI and Cannabis Industry Innovations" />
  <psc:chapter start="13:58" title="AI&#39;s Impact on Critical Thinking" />
  <psc:chapter start="23:18" title="Trust and Data in Cannabis Industry" />
  <psc:chapter start="31:30" title="AI&#39;s Impact on Business Operations" />
  <psc:chapter start="42:17" title="Exploring AI in the Cannabis Industry" />
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    <itunes:duration>3266</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing, AI</itunes:keywords>
    <itunes:episode>23</itunes:episode>
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    <itunes:title>#022 - What You Thought You Knew About Terpenes w/ Max Koby &amp; Dr. Oswald of Abstrax</itunes:title>
    <title>#022 - What You Thought You Knew About Terpenes w/ Max Koby &amp; Dr. Oswald of Abstrax</title>
    <itunes:summary><![CDATA[Are you ready to unlock the fascinating science of terpenes in cannabis and hemp? Hosts Ben Larson and AnnaRae bring the latest cannabis industry updates and delve into an engaging discussion with our esteemed guest from a leading terpene research company. We unravel the enigma that is terpenes, examining their potential benefits, their impact on your body, and the crucial role they play in crafting the cannabis experience. This is not just about getting high; it's about understanding the pro...]]></itunes:summary>
    <description><![CDATA[<p>Are you ready to unlock the fascinating science of terpenes in cannabis and hemp? Hosts Ben Larson and AnnaRae bring the latest cannabis industry updates and delve into an engaging discussion with our esteemed guest from a leading terpene research company. We unravel the enigma that is terpenes, examining their potential benefits, their impact on your body, and the crucial role they play in crafting the cannabis experience. This is not just about getting high; it&apos;s about understanding the profound connection between nature and experience.<br/><br/>Our journey takes us into the heart of cannabis research, with our erudite guests Max  Koby, CEO, and Dr. Oswald, Director of R&amp;D at Abstrax Tech. We tackle topics that are on the cutting edge of cannabis science, from challenging the notion that terpenes alone define the cannabis experience to probing into volatile sulfur compounds and the importance of shelf stability testing. It&apos;s all about breaking the mold, diving into the unknown, and navigating the tricky currents of the cannabis industry with courage and curiosity.<br/><br/>But we don&apos;t stop there. We understand the importance of making this information accessible to the average consumer. With the help of our guests, we present a fresh approach to understanding and communicating cannabis effects. We discuss innovative metrics for aromatic qualities, study how terpenes can enhance your mood and overall experience, and stress the importance of educating consumers about specific terpenes in products. So come along, join us on this journey, and discover how terpenes continue to reshape the world of cannabis. This isn&apos;t just an episode; it&apos;s a revelation.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Are you ready to unlock the fascinating science of terpenes in cannabis and hemp? Hosts Ben Larson and AnnaRae bring the latest cannabis industry updates and delve into an engaging discussion with our esteemed guest from a leading terpene research company. We unravel the enigma that is terpenes, examining their potential benefits, their impact on your body, and the crucial role they play in crafting the cannabis experience. This is not just about getting high; it&apos;s about understanding the profound connection between nature and experience.<br/><br/>Our journey takes us into the heart of cannabis research, with our erudite guests Max  Koby, CEO, and Dr. Oswald, Director of R&amp;D at Abstrax Tech. We tackle topics that are on the cutting edge of cannabis science, from challenging the notion that terpenes alone define the cannabis experience to probing into volatile sulfur compounds and the importance of shelf stability testing. It&apos;s all about breaking the mold, diving into the unknown, and navigating the tricky currents of the cannabis industry with courage and curiosity.<br/><br/>But we don&apos;t stop there. We understand the importance of making this information accessible to the average consumer. With the help of our guests, we present a fresh approach to understanding and communicating cannabis effects. We discuss innovative metrics for aromatic qualities, study how terpenes can enhance your mood and overall experience, and stress the importance of educating consumers about specific terpenes in products. So come along, join us on this journey, and discover how terpenes continue to reshape the world of cannabis. This isn&apos;t just an episode; it&apos;s a revelation.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14149802-022-what-you-thought-you-knew-about-terpenes-w-max-koby-dr-oswald-of-abstrax.mp3" length="41393650" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-14149802</guid>
    <pubDate>Thu, 14 Dec 2023 13:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="#022 - What You Thought You Knew About Terpenes w/ Max Koby &amp; Dr. Oswald of Abstrax" />
  <psc:chapter start="0:09" title="Terpenes Exploration With Abstracts CEO" />
  <psc:chapter start="8:37" title="Investing in R&amp;D and Cannabis Research" />
  <psc:chapter start="15:01" title="Analysis of Terpenes in Cannabis" />
  <psc:chapter start="28:26" title="Volatility and Stability of Cannabis Aromas" />
  <psc:chapter start="37:11" title="Simplifying Terpene Information for Consumers" />
  <psc:chapter start="44:43" title="Terpenes Enhance Mood and Products" />
</psc:chapters>
    <itunes:duration>3446</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>22</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>#021 - How to Build an Iconic Cannabis Brand like Old Pal w/ Rusty Wilenkin</itunes:title>
    <title>#021 - How to Build an Iconic Cannabis Brand like Old Pal w/ Rusty Wilenkin</title>
    <itunes:summary><![CDATA[Grab a seat and prepare for a 360-degree view into the world of cannabis branding and marketing, as we welcome the CEO of leading cannabis brand Old Pal, Rusty Wilenkin. Rusty shares the rollercoaster ride of his professional journey, leading us from the bustling streets of New York to the vibrant West Coast. We dive into Rusty's successful creation of Old Pal, highlighting the struggles of scaling and dissecting strategies that helped the brand stand out in a competitive market.  We're not j...]]></itunes:summary>
    <description><![CDATA[<p>Grab a seat and prepare for a 360-degree view into the world of cannabis branding and marketing, as we welcome the CEO of leading cannabis brand Old Pal, Rusty Wilenkin. Rusty shares the rollercoaster ride of his professional journey, leading us from the bustling streets of New York to the vibrant West Coast. We dive into Rusty&apos;s successful creation of Old Pal, highlighting the struggles of scaling and dissecting strategies that helped the brand stand out in a competitive market.<br/><br/>We&apos;re not just talking business, but more specifically, Old Pal&apos;s identity-driven success. Discover how Old Pal resonates with its audience and became the renowned brand it is today across so many markets. You&apos;ll hear the benefits of an asset-light model and the uncertainties that come with it, and learn how focusing on building a brand can fundamentally shift the game in the nascent cannabis industry. <br/><br/>We wrap up our conversation with Rusty providing a valuable perspective on marketing strategies across different states and the significance of local adaptations. Hear about Old Pal&apos;s commitment to authenticity, their approach to inclusivity, and how they maintain a strong community presence. We also explore the brand&apos;s plans for geographic expansion and how they manage to stay ahead of competitors in such a dynamic industry. Get ready for an episode packed with insights and actionable tips from one of the top CEOs in the space.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Grab a seat and prepare for a 360-degree view into the world of cannabis branding and marketing, as we welcome the CEO of leading cannabis brand Old Pal, Rusty Wilenkin. Rusty shares the rollercoaster ride of his professional journey, leading us from the bustling streets of New York to the vibrant West Coast. We dive into Rusty&apos;s successful creation of Old Pal, highlighting the struggles of scaling and dissecting strategies that helped the brand stand out in a competitive market.<br/><br/>We&apos;re not just talking business, but more specifically, Old Pal&apos;s identity-driven success. Discover how Old Pal resonates with its audience and became the renowned brand it is today across so many markets. You&apos;ll hear the benefits of an asset-light model and the uncertainties that come with it, and learn how focusing on building a brand can fundamentally shift the game in the nascent cannabis industry. <br/><br/>We wrap up our conversation with Rusty providing a valuable perspective on marketing strategies across different states and the significance of local adaptations. Hear about Old Pal&apos;s commitment to authenticity, their approach to inclusivity, and how they maintain a strong community presence. We also explore the brand&apos;s plans for geographic expansion and how they manage to stay ahead of competitors in such a dynamic industry. Get ready for an episode packed with insights and actionable tips from one of the top CEOs in the space.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14110023-021-how-to-build-an-iconic-cannabis-brand-like-old-pal-w-rusty-wilenkin.mp3" length="41040298" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/31syohzrb573nrgybmfykpalvvg7?.jpg" />
    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-14110023</guid>
    <pubDate>Thu, 07 Dec 2023 17:00:00 -0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/14110023/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="#021 - How to Build an Iconic Cannabis Brand like Old Pal w/ Rusty Wilenkin" />
  <psc:chapter start="0:10" title="Cannabis Branding and Marketing" />
  <psc:chapter start="11:20" title="Affordable, Shareable Cannabis Brand Creation" />
  <psc:chapter start="17:30" title="Lucky Partnership With Land Agency" />
  <psc:chapter start="22:47" title="Building a Successful Cannabis Brand" />
  <psc:chapter start="31:01" title="Marketing and Authenticity Across Different Markets" />
  <psc:chapter start="38:34" title="Leadership in the Cannabis Industry" />
  <psc:chapter start="42:12" title="Accessibility, Partnership, and Positive Brand Ethos" />
  <psc:chapter start="47:09" title="Cannabis Industry Expansion and Brand Strategy" />
</psc:chapters>
    <itunes:duration>3416</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>21</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>true</itunes:explicit>
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  <item>
    <itunes:title>#020 - Live from Las Vegas! ft. Michael Cooper (MadisonJay Solutions) and Chris Lindsey (ATACH)</itunes:title>
    <title>#020 - Live from Las Vegas! ft. Michael Cooper (MadisonJay Solutions) and Chris Lindsey (ATACH)</title>
    <itunes:summary><![CDATA[We're live in Las Vegas for MJBizCon 2023 and giving you the realtime update with some surprise guests. Join Ben and AnnaRae as they welcome Michael Cooper from MadisonJay Solutions and Chris Lindsey from ATACH. We discuss the main takeaways from the week and the general sentiment felt in and out of the conference and the numerous events surrounding the show.  Navigating the labyrinth of rules in the cannabis business is a sport in itself. But, much like sports, it’s all about strategy and ad...]]></itunes:summary>
    <description><![CDATA[<p>We&apos;re live in Las Vegas for MJBizCon 2023 and giving you the realtime update with some surprise guests. Join Ben and AnnaRae as they welcome Michael Cooper from MadisonJay Solutions and Chris Lindsey from ATACH. We discuss the main takeaways from the week and the general sentiment felt in and out of the conference and the numerous events surrounding the show.<br/><br/>Navigating the labyrinth of rules in the cannabis business is a sport in itself. But, much like sports, it’s all about strategy and adapting to ever-changing rules of the game. That’s why we&apos;ll take you inside the MJ Biz conference to learn from industry pros about the latest developments and strategies. And let’s not forget about the world of hemp. We discuss the extension of the farm bill and what it means for hemp legislation, while exploring the exciting burgeoning market for cannabis beverages. <br/><br/>We share insights on everything from the need for a federal framework to the dangers of unregulated products. We also chat about the lessons learned in forming effective trade associations and the importance of representing diverse interests. We wrap things up with a call to unify our vision to end the war on drugs, and discuss the pressing need for a clear strategy in the cannabis industry. <br/><br/>We did it! 8:30 AM on Thursday of MJBiz. Episode 20 is in the bag! </p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>We&apos;re live in Las Vegas for MJBizCon 2023 and giving you the realtime update with some surprise guests. Join Ben and AnnaRae as they welcome Michael Cooper from MadisonJay Solutions and Chris Lindsey from ATACH. We discuss the main takeaways from the week and the general sentiment felt in and out of the conference and the numerous events surrounding the show.<br/><br/>Navigating the labyrinth of rules in the cannabis business is a sport in itself. But, much like sports, it’s all about strategy and adapting to ever-changing rules of the game. That’s why we&apos;ll take you inside the MJ Biz conference to learn from industry pros about the latest developments and strategies. And let’s not forget about the world of hemp. We discuss the extension of the farm bill and what it means for hemp legislation, while exploring the exciting burgeoning market for cannabis beverages. <br/><br/>We share insights on everything from the need for a federal framework to the dangers of unregulated products. We also chat about the lessons learned in forming effective trade associations and the importance of representing diverse interests. We wrap things up with a call to unify our vision to end the war on drugs, and discuss the pressing need for a clear strategy in the cannabis industry. <br/><br/>We did it! 8:30 AM on Thursday of MJBiz. Episode 20 is in the bag! </p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/14067924-020-live-from-las-vegas-ft-michael-cooper-madisonjay-solutions-and-chris-lindsey-atach.mp3" length="34898037" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/jnwthnpe2qm97apuzbwvno3gcs0s?.jpg" />
    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 30 Nov 2023 18:00:00 -0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/14067924/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2241898/14067924/transcript.json" type="application/json" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="High Spirits" />
  <psc:chapter start="11:38" title="Sports Analogy in Cannabis Business Strategy" />
  <psc:chapter start="16:20" title="Extended Farm Bill&#39;s Impact on Hemp Legislation" />
  <psc:chapter start="29:58" title="Navigating Hemp Regulation" />
  <psc:chapter start="36:25" title="Vision and Strategy in Cannabis Industry&quot;" />
</psc:chapters>
    <itunes:duration>2902</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>20</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>#019 - Ben &amp; AnnaRae&#39;s Gratitude Episode</itunes:title>
    <title>#019 - Ben &amp; AnnaRae&#39;s Gratitude Episode</title>
    <itunes:summary><![CDATA[The Gratitude Episode!  Ever wondered why cannabis sales escalate during Thanksgiving week? Turns out, Green Wednesday, the day preceding the holiday, is one of the biggest revenue-generating days for dispensaries. Join AnnaRae and Ben as they discuss how this trend is shaped by consumers' desire for cannabis treats over the long weekend or as a coping mechanism for family gatherings. We also explore how holiday deals influence sales in a broader context and share our personal cannabis shoppi...]]></itunes:summary>
    <description><![CDATA[<p>The Gratitude Episode!<br/><br/>Ever wondered why cannabis sales escalate during Thanksgiving week? Turns out, Green Wednesday, the day preceding the holiday, is one of the biggest revenue-generating days for dispensaries. Join AnnaRae and Ben as they discuss how this trend is shaped by consumers&apos; desire for cannabis treats over the long weekend or as a coping mechanism for family gatherings. We also explore how holiday deals influence sales in a broader context and share our personal cannabis shopping preferences. <br/><br/>The conversation extends as we delve into the opportuntities of talking about our cannabis industry roles during Thanksgiving. As professionals in the sector, we feel the responsibility to educate people about the progress made, like the recent legalization across four new states. We emphasize the need for openness to de-stigmatize the industry, and express our gratitude for the growth in the cannabis beverage sector. We also touch upon the strides made in the industry and the power of advocacy.<br/><br/>As we navigate the complex world of hemp, we discuss its recent legalization in Minnesota and the impact on the market. The rising popularity of hemp beverages and the potential for further normalization is also brought into focus. Even as we celebrate increased access to cannabinoids, we don’t shy away from talking about the ongoing issues with equity and regulation. We&apos;re revved about the upcoming MJ Biz event and as we step into 2023, we reflect on the importance of content creation and the role of AI in enhancing our creativity and research. So, tune in as we dive into the intersection of cannabis, holidays, and its impact on consumers and businesses. We promise, it&apos;s a high you won&apos;t want to miss!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The Gratitude Episode!<br/><br/>Ever wondered why cannabis sales escalate during Thanksgiving week? Turns out, Green Wednesday, the day preceding the holiday, is one of the biggest revenue-generating days for dispensaries. Join AnnaRae and Ben as they discuss how this trend is shaped by consumers&apos; desire for cannabis treats over the long weekend or as a coping mechanism for family gatherings. We also explore how holiday deals influence sales in a broader context and share our personal cannabis shopping preferences. <br/><br/>The conversation extends as we delve into the opportuntities of talking about our cannabis industry roles during Thanksgiving. As professionals in the sector, we feel the responsibility to educate people about the progress made, like the recent legalization across four new states. We emphasize the need for openness to de-stigmatize the industry, and express our gratitude for the growth in the cannabis beverage sector. We also touch upon the strides made in the industry and the power of advocacy.<br/><br/>As we navigate the complex world of hemp, we discuss its recent legalization in Minnesota and the impact on the market. The rising popularity of hemp beverages and the potential for further normalization is also brought into focus. Even as we celebrate increased access to cannabinoids, we don’t shy away from talking about the ongoing issues with equity and regulation. We&apos;re revved about the upcoming MJ Biz event and as we step into 2023, we reflect on the importance of content creation and the role of AI in enhancing our creativity and research. So, tune in as we dive into the intersection of cannabis, holidays, and its impact on consumers and businesses. We promise, it&apos;s a high you won&apos;t want to miss!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Tue, 21 Nov 2023 09:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Thanksgiving Week and Cannabis Sales" />
  <psc:chapter start="9:40" title="Talking About Cannabis at Thanksgiving" />
  <psc:chapter start="16:06" title="Challenges and Opportunities in Hemp Industry" />
  <psc:chapter start="30:24" title="Gratitude and Reflection in 2023" />
</psc:chapters>
    <itunes:duration>2647</itunes:duration>
    <itunes:keywords></itunes:keywords>
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    <itunes:title>#018 - Oh. Hi. Oh! And what you need to know. w/ Erin Gore from Garden Society</itunes:title>
    <title>#018 - Oh. Hi. Oh! And what you need to know. w/ Erin Gore from Garden Society</title>
    <itunes:summary><![CDATA[Meet Erin Gore, the powerhouse behind Garden Society, a California-based brand and manufacturer that's making waves in the cannabis industry, and now expanding into Ohio and New Jersey. With an impressive background in chemical and biological engineering, and a track record of topping the charts of women in cannabis, Erin brings a wealth of knowledge to our conversation. We tackle the recent legalization in Ohio and Erin's journey of building Garden Society from scratch to working with some o...]]></itunes:summary>
    <description><![CDATA[<p>Meet Erin Gore, the powerhouse behind Garden Society, a California-based brand and manufacturer that&apos;s making waves in the cannabis industry, and now expanding into Ohio and New Jersey. With an impressive background in chemical and biological engineering, and a track record of topping the charts of women in cannabis, Erin brings a wealth of knowledge to our conversation. We tackle the recent legalization in Ohio and Erin&apos;s journey of building Garden Society from scratch to working with some of the biggest brands in the space. <br/><br/>As we pull back the curtain on Ohio&apos;s recent cannabis legalization, we dissect its adult use and medical programs, drawing comparisons with the markets in California and New Jersey. Diving into the intricacies of policy, population, and regulation, we try to make sense of the effects on both local and national cannabis businesses. Also, we delve into the unique challenges and opportunities in Ohio&apos;s cannabis market as a result of its adult use legislation. From the lack of a B2B marketplace to the regulations for sourcing ingredients, Erin helps us navigate the seas of uncertainty, always hinting at a brighter future.<br/><br/>Finally, we shift our focus to the wider picture, discussing the importance of educating policy makers about the cannabis industry and the potential influence of the Farm Bill and D9 market on its future. Erin shares intriguing insights into the budding opportunities in less mature markets like Missouri and how strategic decisions can lead to success. As we wrap up, we reflect on the essentials of advocacy for good policy and how our collective efforts can shape a promising future for the legal cannabis industry. So, whether you&apos;re an industry insider or just interested in the buzz, this conversation with Erin Gore is sure to pique your curiosity.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Meet Erin Gore, the powerhouse behind Garden Society, a California-based brand and manufacturer that&apos;s making waves in the cannabis industry, and now expanding into Ohio and New Jersey. With an impressive background in chemical and biological engineering, and a track record of topping the charts of women in cannabis, Erin brings a wealth of knowledge to our conversation. We tackle the recent legalization in Ohio and Erin&apos;s journey of building Garden Society from scratch to working with some of the biggest brands in the space. <br/><br/>As we pull back the curtain on Ohio&apos;s recent cannabis legalization, we dissect its adult use and medical programs, drawing comparisons with the markets in California and New Jersey. Diving into the intricacies of policy, population, and regulation, we try to make sense of the effects on both local and national cannabis businesses. Also, we delve into the unique challenges and opportunities in Ohio&apos;s cannabis market as a result of its adult use legislation. From the lack of a B2B marketplace to the regulations for sourcing ingredients, Erin helps us navigate the seas of uncertainty, always hinting at a brighter future.<br/><br/>Finally, we shift our focus to the wider picture, discussing the importance of educating policy makers about the cannabis industry and the potential influence of the Farm Bill and D9 market on its future. Erin shares intriguing insights into the budding opportunities in less mature markets like Missouri and how strategic decisions can lead to success. As we wrap up, we reflect on the essentials of advocacy for good policy and how our collective efforts can shape a promising future for the legal cannabis industry. So, whether you&apos;re an industry insider or just interested in the buzz, this conversation with Erin Gore is sure to pique your curiosity.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 16 Nov 2023 13:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Ohio Legalization and Garden Society&#39;s Expansion" />
  <psc:chapter start="14:15" title="Ohio&#39;s Adult Use and Medical Programs" />
  <psc:chapter start="28:14" title="Ohio&#39;s Cannabis Market" />
  <psc:chapter start="36:01" title="Ohio&#39;s Cannabis Marketplace and Growth Opportunities" />
  <psc:chapter start="47:13" title="Cannabis Industry Expansion and Policy Advocacy" />
</psc:chapters>
    <itunes:duration>3388</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>18</itunes:episode>
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  <item>
    <itunes:title>#017 - From Big Bev to Big Cannabis, and Back Again w/ Paul Weaver</itunes:title>
    <title>#017 - From Big Bev to Big Cannabis, and Back Again w/ Paul Weaver</title>
    <itunes:summary><![CDATA[Picture this: You're standing in a liquor store in front of a new display. Instead of bottled beer and wine, you're looking at cannabis-infused beverages. Intrigued? So are we! This week, we're taking you on a journey through the unexpected twists and turns of big beverage companies like Boston Beer Company making their mark on the cannabis industry.   Navigating the world of cannabis beverages isn't just about the high. It's about breaking down the barriers of stigma and learning how to...]]></itunes:summary>
    <description><![CDATA[<p>Picture this: You&apos;re standing in a liquor store in front of a new display. Instead of bottled beer and wine, you&apos;re looking at cannabis-infused beverages. Intrigued? So are we! This week, we&apos;re taking you on a journey through the unexpected twists and turns of big beverage companies like Boston Beer Company making their mark on the cannabis industry. <br/><br/>Navigating the world of cannabis beverages isn&apos;t just about the high. It&apos;s about breaking down the barriers of stigma and learning how to market responsibly within the confines of strict regulations. To help us understand this better, we called upon Paul Weaver, Head of Cannabis at Boston Beer Company. With his insights, we explore how decades of craft beer experience can apply to cannabis beverages and how creativity can still shine through amidst regulatory restrictions.<br/><br/>But the exploration doesn&apos;t stop there. We&apos;re also looking into the evolving relationship of legal drinking age consumers with alcohol, non-alcoholic products, cannabis, and wellness. Are we witnessing a shift in drinking culture? And what role does the success of brands like Boston Beer Company&apos;s Teapot play in this changing landscape? So grab a seat, pour yourself a drink (whatever that might be), and join us as we push the boundaries of what we know about the beverage industry. Buckle up, it&apos;s going to be an intoxicating journey.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Picture this: You&apos;re standing in a liquor store in front of a new display. Instead of bottled beer and wine, you&apos;re looking at cannabis-infused beverages. Intrigued? So are we! This week, we&apos;re taking you on a journey through the unexpected twists and turns of big beverage companies like Boston Beer Company making their mark on the cannabis industry. <br/><br/>Navigating the world of cannabis beverages isn&apos;t just about the high. It&apos;s about breaking down the barriers of stigma and learning how to market responsibly within the confines of strict regulations. To help us understand this better, we called upon Paul Weaver, Head of Cannabis at Boston Beer Company. With his insights, we explore how decades of craft beer experience can apply to cannabis beverages and how creativity can still shine through amidst regulatory restrictions.<br/><br/>But the exploration doesn&apos;t stop there. We&apos;re also looking into the evolving relationship of legal drinking age consumers with alcohol, non-alcoholic products, cannabis, and wellness. Are we witnessing a shift in drinking culture? And what role does the success of brands like Boston Beer Company&apos;s Teapot play in this changing landscape? So grab a seat, pour yourself a drink (whatever that might be), and join us as we push the boundaries of what we know about the beverage industry. Buckle up, it&apos;s going to be an intoxicating journey.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/13943678-017-from-big-bev-to-big-cannabis-and-back-again-w-paul-weaver.mp3" length="36401230" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/gdthqx3y0zlmm1r4hdfv4jhagvia?.jpg" />
    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13943678</guid>
    <pubDate>Thu, 09 Nov 2023 15:00:00 -0800</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Exploring the World of Cannabis Beverages" />
  <psc:chapter start="8:27" title="Cannabis in the Beverage Industry Progression" />
  <psc:chapter start="18:16" title="Packaging and Marketing Cannabis Challenges" />
  <psc:chapter start="32:43" title="Exploring the Evolution of Adult Beverages" />
  <psc:chapter start="38:05" title="The Future of Alcohol and Cannabis" />
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    <itunes:duration>3030</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>17</itunes:episode>
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    <itunes:title>#016 - Why Washington State is a Different Kind of Cannabis Market w/ Dr. Jordan Zager</itunes:title>
    <title>#016 - Why Washington State is a Different Kind of Cannabis Market w/ Dr. Jordan Zager</title>
    <itunes:summary><![CDATA[Ever wonder why cannabis delivery and many MSOs are missing from Washington State's cannabis industry, and how none of the operators in the market are carrying an AR balance? Tune-in as AnnaRae Grabstein and Ben Larson embark on an in-depth journey to uncover the fascinating dynamics of Washington's unique cannabis market, with special insights from our esteemed guest, Dr. Jordan Zager, CEO and co-founder of Dewey Scientific.  This episode is a treasure trove of knowledge, from how the 2018 F...]]></itunes:summary>
    <description><![CDATA[<p>Ever wonder why cannabis delivery and many MSOs are missing from Washington State&apos;s cannabis industry, and how none of the operators in the market are carrying an AR balance? Tune-in as AnnaRae Grabstein and Ben Larson embark on an in-depth journey to uncover the fascinating dynamics of Washington&apos;s unique cannabis market, with special insights from our esteemed guest, Dr. Jordan Zager, CEO and co-founder of Dewey Scientific.<br/><br/>This episode is a treasure trove of knowledge, from how the 2018 Farm Bill and the Delta 8 craze have not impacted the cannabis market like they have so many others, to the intriguing science behind cannabis genetics. As we spotlight the challenges and opportunities faced by cannabis brands in Washington, from residency requirements to intensive background checks, we reveal the reality of small brands battling for market presence in an otherwise incredibly stable market. Our conversation takes a deep dive into the retail landscape and the restrictions hindering the growth of the industry.<br/><br/>Join us as we stay curious, informed, and keep our spirits high in this exploration of the world of cannabis in Washington State. </p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Ever wonder why cannabis delivery and many MSOs are missing from Washington State&apos;s cannabis industry, and how none of the operators in the market are carrying an AR balance? Tune-in as AnnaRae Grabstein and Ben Larson embark on an in-depth journey to uncover the fascinating dynamics of Washington&apos;s unique cannabis market, with special insights from our esteemed guest, Dr. Jordan Zager, CEO and co-founder of Dewey Scientific.<br/><br/>This episode is a treasure trove of knowledge, from how the 2018 Farm Bill and the Delta 8 craze have not impacted the cannabis market like they have so many others, to the intriguing science behind cannabis genetics. As we spotlight the challenges and opportunities faced by cannabis brands in Washington, from residency requirements to intensive background checks, we reveal the reality of small brands battling for market presence in an otherwise incredibly stable market. Our conversation takes a deep dive into the retail landscape and the restrictions hindering the growth of the industry.<br/><br/>Join us as we stay curious, informed, and keep our spirits high in this exploration of the world of cannabis in Washington State. </p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/13898809-016-why-washington-state-is-a-different-kind-of-cannabis-market-w-dr-jordan-zager.mp3" length="39170167" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 02 Nov 2023 14:00:00 -0700</pubDate>
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    <podcast:soundbite startTime="3087.0" duration="60.0" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Cannabis Brand Building in Washington" />
  <psc:chapter start="15:08" title="Washington&#39;s Cannabis Market Regulations and Lobbying" />
  <psc:chapter start="30:51" title="Washington Cannabis Brands" />
  <psc:chapter start="40:07" title="Restrictions and Retail in Washington Cannabis" />
  <psc:chapter start="52:58" title="Cannabis Industry Dialogue and Awareness" />
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    <itunes:duration>3260</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>16</itunes:episode>
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  <item>
    <itunes:title>#015 - Decoding the Science and Strategy of Hemp Derived Cannabinoids w/ Dave Neundorfer</itunes:title>
    <title>#015 - Decoding the Science and Strategy of Hemp Derived Cannabinoids w/ Dave Neundorfer</title>
    <itunes:summary><![CDATA[Are you ready to embark on a thrilling journey through the intricate world of hemp-derived cannabinoids? This episode promises a deep dive with Dave Neundorfer, the CEO of Open Book Extracts who has an intriguing tale to tell; from co-founding a leading Ohio medical marijuana company to leading his current venture. Open Book Extracts is a unique ingredient manufacturer and product development house focusing on cannabinoid-enabled health and wellness. Dave reveals how the company traversed thr...]]></itunes:summary>
    <description><![CDATA[<p>Are you ready to embark on a thrilling journey through the intricate world of hemp-derived cannabinoids? This episode promises a deep dive with Dave Neundorfer, the CEO of Open Book Extracts who has an intriguing tale to tell; from co-founding a leading Ohio medical marijuana company to leading his current venture. Open Book Extracts is a unique ingredient manufacturer and product development house focusing on cannabinoid-enabled health and wellness. Dave reveals how the company traversed through a rapidly evolving customer base and navigated regulatory challenges to offer a transparent and reliable industry presence.<br/><br/>The hemp industry is an exciting yet complex landscape. This episode will clue you in on the regulatory dynamics and the significant strides made in the collaborative process outlined by the FDA. There&apos;s a lot to chew on here, from discussions on the One Hemp coalition - a unified voice of responsible operators in the space - to finding a compromise that will set a bar for regulation that is palatable to the FDA. It&apos;s a must-listen for anyone curious about the regulatory aspects of the hemp industry and the importance of a unified industry stance. <br/><br/>But that&apos;s not all; we get to the heart of intellectual property development around minor cannabinoids. Open Book Extracts has been on this research journey since 2019, and Dave shares some of the fascinating insights they&apos;ve unearthed. We also discuss their strategic business decisions, including the pursuit of EU GNP certification and the role equity capital has played in their growth. Plus, we delve into the current state of the cannabis and hemp markets, supply contract changes, and a call to action for industry support and progress. Prepare to be enlightened, entertained, and inspired!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Are you ready to embark on a thrilling journey through the intricate world of hemp-derived cannabinoids? This episode promises a deep dive with Dave Neundorfer, the CEO of Open Book Extracts who has an intriguing tale to tell; from co-founding a leading Ohio medical marijuana company to leading his current venture. Open Book Extracts is a unique ingredient manufacturer and product development house focusing on cannabinoid-enabled health and wellness. Dave reveals how the company traversed through a rapidly evolving customer base and navigated regulatory challenges to offer a transparent and reliable industry presence.<br/><br/>The hemp industry is an exciting yet complex landscape. This episode will clue you in on the regulatory dynamics and the significant strides made in the collaborative process outlined by the FDA. There&apos;s a lot to chew on here, from discussions on the One Hemp coalition - a unified voice of responsible operators in the space - to finding a compromise that will set a bar for regulation that is palatable to the FDA. It&apos;s a must-listen for anyone curious about the regulatory aspects of the hemp industry and the importance of a unified industry stance. <br/><br/>But that&apos;s not all; we get to the heart of intellectual property development around minor cannabinoids. Open Book Extracts has been on this research journey since 2019, and Dave shares some of the fascinating insights they&apos;ve unearthed. We also discuss their strategic business decisions, including the pursuit of EU GNP certification and the role equity capital has played in their growth. Plus, we delve into the current state of the cannabis and hemp markets, supply contract changes, and a call to action for industry support and progress. Prepare to be enlightened, entertained, and inspired!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/13854955-015-decoding-the-science-and-strategy-of-hemp-derived-cannabinoids-w-dave-neundorfer.mp3" length="37952067" type="audio/mpeg" />
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 26 Oct 2023 17:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="#015 - Decoding the Science and Strategy of Hemp Derived Cannabinoids w/ Dave Neundorfer" />
  <psc:chapter start="0:01" title="Exploring Hemp-Derived Cannabinoids and Industry" />
  <psc:chapter start="6:00" title="OpenBook Extracts" />
  <psc:chapter start="12:11" title="Hemp Industry Regulatory Clarity and Unity" />
  <psc:chapter start="30:12" title="Exploring Minor Cannabinoids and IP Development" />
  <psc:chapter start="44:02" title="Cannabis Market Supply Chain Contracts" />
</psc:chapters>
    <itunes:duration>3158</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>15</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>#014 - Secrets to Earning Press &amp; Thought Leadership in Cannabis w/ Rosie Mattio</itunes:title>
    <title>#014 - Secrets to Earning Press &amp; Thought Leadership in Cannabis w/ Rosie Mattio</title>
    <itunes:summary><![CDATA[Join us on a deep dive into the world of PR and marketing in the emerging cannabis industry with our guest, Rosie Mattio. As the founder of North America's largest cannabis-focused marketing and PR agency, Mattio Communications, Rosie's insights are invaluable to anyone looking to make a mark in this competitive field. We'll talk about how to establish yourself as a thought leader, strategies for personal and company branding, and how to stay controversy-free in this growing sector.  Our conv...]]></itunes:summary>
    <description><![CDATA[<p>Join us on a deep dive into the world of PR and marketing in the emerging cannabis industry with our guest, Rosie Mattio. As the founder of North America&apos;s largest cannabis-focused marketing and PR agency, Mattio Communications, Rosie&apos;s insights are invaluable to anyone looking to make a mark in this competitive field. We&apos;ll talk about how to establish yourself as a thought leader, strategies for personal and company branding, and how to stay controversy-free in this growing sector.<br/><br/>Our conversation with Rosie was buzzing with insights on effective media pitching, leveraging data, and fostering relationships within the media for successful client coverage. We dissected, among other things, the stunning success of campaign like the MariMed Boston Tea Party stunt. But remember, it&apos;s not just about company branding; individual branding, especially for company leaders, forms a crucial part of PR strategy. Rosie helps us navigate the tricky balance between the two, providing crucial tips for executives.<br/><br/>One can&apos;t ignore crises and public perception management, especially within the B2B space. Rosie shares her expertise on managing such situations, emphasizing the importance of prioritizing customers, families, and employees. Our chat isn&apos;t just restricted to the cannabis industry. Rosie takes us through the expansion of Mattio Communications into new industries and talks about the significance of attending industry conferences. Amidst these challenging times, we also discuss encouraging support and positivity. Tune in for a fascinating episode packed with Rosie&apos;s extensive experience and industry insights!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Join us on a deep dive into the world of PR and marketing in the emerging cannabis industry with our guest, Rosie Mattio. As the founder of North America&apos;s largest cannabis-focused marketing and PR agency, Mattio Communications, Rosie&apos;s insights are invaluable to anyone looking to make a mark in this competitive field. We&apos;ll talk about how to establish yourself as a thought leader, strategies for personal and company branding, and how to stay controversy-free in this growing sector.<br/><br/>Our conversation with Rosie was buzzing with insights on effective media pitching, leveraging data, and fostering relationships within the media for successful client coverage. We dissected, among other things, the stunning success of campaign like the MariMed Boston Tea Party stunt. But remember, it&apos;s not just about company branding; individual branding, especially for company leaders, forms a crucial part of PR strategy. Rosie helps us navigate the tricky balance between the two, providing crucial tips for executives.<br/><br/>One can&apos;t ignore crises and public perception management, especially within the B2B space. Rosie shares her expertise on managing such situations, emphasizing the importance of prioritizing customers, families, and employees. Our chat isn&apos;t just restricted to the cannabis industry. Rosie takes us through the expansion of Mattio Communications into new industries and talks about the significance of attending industry conferences. Amidst these challenging times, we also discuss encouraging support and positivity. Tune in for a fascinating episode packed with Rosie&apos;s extensive experience and industry insights!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/13812789-014-secrets-to-earning-press-thought-leadership-in-cannabis-w-rosie-mattio.mp3" length="39034199" type="audio/mpeg" />
    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13812789</guid>
    <pubDate>Thu, 19 Oct 2023 19:00:00 -0700</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2241898/13812789/transcript" type="text/html" />
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    <podcast:soundbite startTime="3036.0" duration="35.5" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome to the show!" />
  <psc:chapter start="12:03" title="Effective Media Pitching Through Data and Relationships" />
  <psc:chapter start="20:22" title="Personal Branding in PR Strategy" />
  <psc:chapter start="28:33" title="Managing Crisis Communication and Public Perception" />
  <psc:chapter start="40:04" title="Expanding Into Fertility and Other Industries" />
  <psc:chapter start="45:45" title="Conferences Build Thought Leadership" />
  <psc:chapter start="53:16" title="Encouraging Support and Positivity" />
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    <itunes:duration>3250</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>14</itunes:episode>
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  <item>
    <itunes:title> #013 - Cannabis Business News Round-up | October 12, 2023</itunes:title>
    <title> #013 - Cannabis Business News Round-up | October 12, 2023</title>
    <itunes:summary><![CDATA[Are you ready to grapple with the complex realities of business leadership during crises and the shocking truth of war as an economic boon for certain sectors? That's just the tip of the iceberg in this episode. Delve deeper with us as we explore the emotional aspect of leadership, offering empathy and support to teams, colleagues, and peers navigating these challenging times. It's not all doom and gloom, though. We dare to hope and pray for peace, shedding light on the harsh realities of con...]]></itunes:summary>
    <description><![CDATA[<p>Are you ready to grapple with the complex realities of business leadership during crises and the shocking truth of war as an economic boon for certain sectors? That&apos;s just the tip of the iceberg in this episode. Delve deeper with us as we explore the emotional aspect of leadership, offering empathy and support to teams, colleagues, and peers navigating these challenging times. It&apos;s not all doom and gloom, though. We dare to hope and pray for peace, shedding light on the harsh realities of conflict while pondering the disturbing concept of war as a potential economic catalyst. <br/><br/>Switching gears, we sort through the following current events in cannabis:</p><ul><li><b>Governor Newsom has been busy in the great state of CA signing and vetoing cannabis bills. </b></li><li><b>Connecticut is experiencing steady growth with monthly purchasing exceeding $25M for the first time.</b></li><li><b>The hemp market size has surpassed legal cannabis! What does it mean?</b></li><li><b>US Census Bureau released their inaugural report on state level taxes levied from legal cannabis businesses</b></li></ul><p>We dissect the implications of Assembly Bill 1207 and Assembly Bill 374, among others, considering their effects on the packaging, marketing, and expansion of cannabis cafes in the State of CA. <br/><br/>We also touch on the steady growth of the Connecticut cannabis market, detailing their unique approach to licensing. <br/><br/>We journey to the booming hemp market, a sector surpassing legal cannabis in size, and discuss what that means for the broader hemp and cannabis conversation, as well as lobbying power of the two sides. <br/><br/>Finally, based on the inaugural report from the US Census Bureau, we delve into the state-level taxes collected from legal cannabis businesses, revealing fascinating insights. Our exploration raises questions on the US government&apos;s perception and management of emerging markets, the 280E penalty, and the influence of taxes on economic activity. <br/><br/>As we wrap up, we encourage you to engage with us. Who knows? Your thoughts could spark our next enlightening conversation. So, don&apos;t forget to like, subscribe, and share our podcast!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Are you ready to grapple with the complex realities of business leadership during crises and the shocking truth of war as an economic boon for certain sectors? That&apos;s just the tip of the iceberg in this episode. Delve deeper with us as we explore the emotional aspect of leadership, offering empathy and support to teams, colleagues, and peers navigating these challenging times. It&apos;s not all doom and gloom, though. We dare to hope and pray for peace, shedding light on the harsh realities of conflict while pondering the disturbing concept of war as a potential economic catalyst. <br/><br/>Switching gears, we sort through the following current events in cannabis:</p><ul><li><b>Governor Newsom has been busy in the great state of CA signing and vetoing cannabis bills. </b></li><li><b>Connecticut is experiencing steady growth with monthly purchasing exceeding $25M for the first time.</b></li><li><b>The hemp market size has surpassed legal cannabis! What does it mean?</b></li><li><b>US Census Bureau released their inaugural report on state level taxes levied from legal cannabis businesses</b></li></ul><p>We dissect the implications of Assembly Bill 1207 and Assembly Bill 374, among others, considering their effects on the packaging, marketing, and expansion of cannabis cafes in the State of CA. <br/><br/>We also touch on the steady growth of the Connecticut cannabis market, detailing their unique approach to licensing. <br/><br/>We journey to the booming hemp market, a sector surpassing legal cannabis in size, and discuss what that means for the broader hemp and cannabis conversation, as well as lobbying power of the two sides. <br/><br/>Finally, based on the inaugural report from the US Census Bureau, we delve into the state-level taxes collected from legal cannabis businesses, revealing fascinating insights. Our exploration raises questions on the US government&apos;s perception and management of emerging markets, the 280E penalty, and the influence of taxes on economic activity. <br/><br/>As we wrap up, we encourage you to engage with us. Who knows? Your thoughts could spark our next enlightening conversation. So, don&apos;t forget to like, subscribe, and share our podcast!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/13767892-013-cannabis-business-news-round-up-october-12-2023.mp3" length="39594903" type="audio/mpeg" />
    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 12 Oct 2023 12:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Navigating Emotional Conversations in Challenging Times" />
  <psc:chapter start="12:03" title="Cannabis Legislation Concerns and Vetoed Bills in CA" />
  <psc:chapter start="25:19" title="Licensing and Market Growth in Connecticut" />
  <psc:chapter start="34:14" title="Growing Influence of Hemp Market" />
  <psc:chapter start="45:11" title="Analysis of State-Level Cannabis Tax Trends" />
  <psc:chapter start="54:01" title="Continuing Conversations and Listener Engagement" />
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    <itunes:duration>3297</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>13</itunes:episode>
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    <itunes:title>#012 - Cannabis Beverage and the Legacy Consumer with Ave Miller from Uncle Arnie&#39;s</itunes:title>
    <title>#012 - Cannabis Beverage and the Legacy Consumer with Ave Miller from Uncle Arnie&#39;s</title>
    <itunes:summary><![CDATA[Get ready for a spirited discussion with Ave Miller from Uncle Arnie's as we navigate the fascinating universe of cannabis beverages and the legacy consumer. We'll take you on a journey through the expansion of Uncle Arnie's into multiple markets, building a unique brand that defies the norm, and the keys to success in launching and growing a beverage brand.   Ave shares his wealth of knowledge on cannabis beverages, discussing everything from product types to flavors and availability ac...]]></itunes:summary>
    <description><![CDATA[<p>Get ready for a spirited discussion with Ave Miller from Uncle Arnie&apos;s as we navigate the fascinating universe of cannabis beverages and the legacy consumer. We&apos;ll take you on a journey through the expansion of Uncle Arnie&apos;s into multiple markets, building a unique brand that defies the norm, and the keys to success in launching and growing a beverage brand. <br/><br/>Ave shares his wealth of knowledge on cannabis beverages, discussing everything from product types to flavors and availability across the U.S. You&apos;ll hear first-hand stories about the challenges faced when launching a product, the importance of customer engagement, and the adjustments Uncle Arnie&apos;s made based on consumer feedback. Ave emphasizes the importance of investing in real data and consistent growth, sharing his unique perspective on navigating this dynamic industry.<br/><br/>Join us as we continue the conversation, diving deep into the cannabis beverage industry with one of its most passionate advocates, Ave Miller from Uncle Arnie&apos;s. This is an episode you don&apos;t want to miss!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Get ready for a spirited discussion with Ave Miller from Uncle Arnie&apos;s as we navigate the fascinating universe of cannabis beverages and the legacy consumer. We&apos;ll take you on a journey through the expansion of Uncle Arnie&apos;s into multiple markets, building a unique brand that defies the norm, and the keys to success in launching and growing a beverage brand. <br/><br/>Ave shares his wealth of knowledge on cannabis beverages, discussing everything from product types to flavors and availability across the U.S. You&apos;ll hear first-hand stories about the challenges faced when launching a product, the importance of customer engagement, and the adjustments Uncle Arnie&apos;s made based on consumer feedback. Ave emphasizes the importance of investing in real data and consistent growth, sharing his unique perspective on navigating this dynamic industry.<br/><br/>Join us as we continue the conversation, diving deep into the cannabis beverage industry with one of its most passionate advocates, Ave Miller from Uncle Arnie&apos;s. This is an episode you don&apos;t want to miss!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/13724630-012-cannabis-beverage-and-the-legacy-consumer-with-ave-miller-from-uncle-arnie-s.mp3" length="40478293" type="audio/mpeg" />
    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 05 Oct 2023 12:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="#012 - Cannabis Beverage and the Legacy Consumer with Ave Miller from Uncle Arnie&#39;s" />
  <psc:chapter start="0:01" title="Welcome to the show!" />
  <psc:chapter start="9:52" title="Cannabis Beverage Evolution" />
  <psc:chapter start="20:54" title="Expanding a Cannabis Beverage Brand" />
  <psc:chapter start="30:35" title="Marketing Strategies for New Market Expansion" />
  <psc:chapter start="39:23" title="Market Expansion Strategy and Licensing Deals" />
  <psc:chapter start="44:30" title="Expanding Uncle Arnie&#39;s Legacy Cannabis Brand" />
  <psc:chapter start="55:06" title="Continuing the Dialogue" />
</psc:chapters>
    <itunes:duration>3370</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>12</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>#011 - NY Cannabis Chaos: Insights from Two Licensed CEOs w/ Karli Miller-Hornick and Brittany Carbone</itunes:title>
    <title>#011 - NY Cannabis Chaos: Insights from Two Licensed CEOs w/ Karli Miller-Hornick and Brittany Carbone</title>
    <itunes:summary><![CDATA[Are you ready to immerse yourself in the complex world of New York's regulated emerging cannabis market? In this episode we bring you powerhouse founders and CEOs Karli Miller-Hornick and Brittany Carbone, each a trailblazer in the cannabis industry. You'll learn about each leader's path to licensure, transitioning from a hemp business to an Adult Use Conditional licensee and the realities of operating as a cultivator and product business without enough retail outlets to sell into.  The chall...]]></itunes:summary>
    <description><![CDATA[<p>Are you ready to immerse yourself in the complex world of New York&apos;s regulated emerging cannabis market? In this episode we bring you powerhouse founders and CEOs Karli Miller-Hornick and Brittany Carbone, each a trailblazer in the cannabis industry. You&apos;ll learn about each leader&apos;s path to licensure, transitioning from a hemp business to an Adult Use Conditional licensee and the realities of operating as a cultivator and product business without enough retail outlets to sell into.<br/><br/>The challenges to launch the adult use market have been enormous in the New York. The illicit market is exponentially larger than the licensed market.  Karli and Brittany discuss how the folks in the state government at the Office of Cannabis Management and DASNY have not successfully executed on the promise and optimism that most operators believed at the onset. They shed light on the seemingly insurmountable challenges faced by farmers, processors, and retailers in the state. <br/><br/>But it&apos;s not all doom and gloom; we also explore the silver linings, such as the cannabis growers&apos; showcases and their potential to inject much-needed vigor into the state&apos;s cannabis industry.  There is also discussion about CANY (Cannabis Association of New York) and the CAURD Coalition working in concert to support change with locked arms. <br/><br/>In the latter part of our discussion, we delve into the complexities of New York&apos;s two-tier market, the restrictions on ownership in the supply chain under the TPI (true party of interest) rules. We also hear about the importance of community in pushing forward progress and that by using our voices  we can affect change to hopefully  realize a thriving market in New York. <br/><br/>This episode is brimming with vulnerability and honest storytelling. Join in to hear about navigating the highs and lows of New York&apos;s emerging cannabis industry.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Are you ready to immerse yourself in the complex world of New York&apos;s regulated emerging cannabis market? In this episode we bring you powerhouse founders and CEOs Karli Miller-Hornick and Brittany Carbone, each a trailblazer in the cannabis industry. You&apos;ll learn about each leader&apos;s path to licensure, transitioning from a hemp business to an Adult Use Conditional licensee and the realities of operating as a cultivator and product business without enough retail outlets to sell into.<br/><br/>The challenges to launch the adult use market have been enormous in the New York. The illicit market is exponentially larger than the licensed market.  Karli and Brittany discuss how the folks in the state government at the Office of Cannabis Management and DASNY have not successfully executed on the promise and optimism that most operators believed at the onset. They shed light on the seemingly insurmountable challenges faced by farmers, processors, and retailers in the state. <br/><br/>But it&apos;s not all doom and gloom; we also explore the silver linings, such as the cannabis growers&apos; showcases and their potential to inject much-needed vigor into the state&apos;s cannabis industry.  There is also discussion about CANY (Cannabis Association of New York) and the CAURD Coalition working in concert to support change with locked arms. <br/><br/>In the latter part of our discussion, we delve into the complexities of New York&apos;s two-tier market, the restrictions on ownership in the supply chain under the TPI (true party of interest) rules. We also hear about the importance of community in pushing forward progress and that by using our voices  we can affect change to hopefully  realize a thriving market in New York. <br/><br/>This episode is brimming with vulnerability and honest storytelling. Join in to hear about navigating the highs and lows of New York&apos;s emerging cannabis industry.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/13635029-011-ny-cannabis-chaos-insights-from-two-licensed-ceos-w-karli-miller-hornick-and-brittany-carbone.mp3" length="40597588" type="audio/mpeg" />
    <itunes:author>AnnaRae Grabstein and Ben Larson and Karli Miller-Hornick and Brittany Carbone</itunes:author>
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    <pubDate>Thu, 21 Sep 2023 08:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="#011 - NY Cannabis Chaos: Insights from Two Licensed CEOs w/ Karli Miller-Hornick and Brittany Carbone" />
  <psc:chapter start="0:07" title="New York&#39;s Cannabis Industry Discussion" />
  <psc:chapter start="14:45" title="New York Cannabis Farming Challenges" />
  <psc:chapter start="20:39" title="New York Farmers and Cannabis Challenges" />
  <psc:chapter start="26:38" title="New York&#39;s Cannabis Program Challenges" />
  <psc:chapter start="38:24" title="New York Cannabis Market Challenges" />
  <psc:chapter start="48:15" title="Building Community in Cannabis Industry" />
  <psc:chapter start="54:49" title="Continuing Conversations and Audience Engagement" />
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    <itunes:duration>3380</itunes:duration>
    <itunes:keywords>cannabis, marijuana, hemp, business, investing, new york</itunes:keywords>
    <itunes:episode>11</itunes:episode>
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    <itunes:title>#010 - Cannabis Business News Round-up | September 14, 2023</itunes:title>
    <title>#010 - Cannabis Business News Round-up | September 14, 2023</title>
    <itunes:summary><![CDATA[Ready to navigate the unfolding drama in the New York cannabis market? We unpack the legal complications surrounding the MRTA adult use law and discuss challenges entrepreneurs and stakeholders face in the market, largely due to state government missteps. By sharing the compelling tales of those affected, we shine a light on the impact of the MRTA's equity programs.    We also dive into the alleged million-dollar racketeering case involving Trulieve and their former purchasing managers, ...]]></itunes:summary>
    <description><![CDATA[<p>Ready to navigate the unfolding drama in the New York cannabis market? We unpack the legal complications surrounding the MRTA adult use law and discuss challenges entrepreneurs and stakeholders face in the market, largely due to state government missteps. By sharing the compelling tales of those affected, we shine a light on the impact of the MRTA&apos;s equity programs.  <br/><br/>We also dive into the alleged million-dollar racketeering case involving Trulieve and their former purchasing managers, highlighting the power held by the long perceived gatekeeper&apos;s of store shelves.<br/><br/>We then explore the  public cannabis stock performance after the HHS recommendation a few weeks back, as well as the thrilling prospect of New Jersey welcoming cannabis beverages and other products. <br/><br/>And of course, we return to the hemp THC battle, underscoring the need for further progress in cannabis and hemp legalization more broadly.<br/><br/>It&apos;s a whirlwind tour of the complex legal landscape where cannabis and hemp intersect, complete with identifying the usual winners: the lawyers. <br/><br/>Strap in for an enlightening journey through the world of the cannabinoid industry.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Ready to navigate the unfolding drama in the New York cannabis market? We unpack the legal complications surrounding the MRTA adult use law and discuss challenges entrepreneurs and stakeholders face in the market, largely due to state government missteps. By sharing the compelling tales of those affected, we shine a light on the impact of the MRTA&apos;s equity programs.  <br/><br/>We also dive into the alleged million-dollar racketeering case involving Trulieve and their former purchasing managers, highlighting the power held by the long perceived gatekeeper&apos;s of store shelves.<br/><br/>We then explore the  public cannabis stock performance after the HHS recommendation a few weeks back, as well as the thrilling prospect of New Jersey welcoming cannabis beverages and other products. <br/><br/>And of course, we return to the hemp THC battle, underscoring the need for further progress in cannabis and hemp legalization more broadly.<br/><br/>It&apos;s a whirlwind tour of the complex legal landscape where cannabis and hemp intersect, complete with identifying the usual winners: the lawyers. <br/><br/>Strap in for an enlightening journey through the world of the cannabinoid industry.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 14 Sep 2023 10:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="Welcome to the News!" />
  <psc:chapter start="10:30" title="NY&#39;s Cannabis Market" />
  <psc:chapter start="19:00" title="Injunctions, Fraud, and Positive Stock Pop" />
  <psc:chapter start="32:30" title="Schedule Three and State Cannabis Implications" />
  <psc:chapter start="43:20" title="Hemp Industry Legal Challenges and Opportunities" />
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    <itunes:duration>3284</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>10</itunes:episode>
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    <itunes:title>#009 - Unraveling the Complex World of Hemp Laws w/ Rod Kight &amp; Gary Kaminsky</itunes:title>
    <title>#009 - Unraveling the Complex World of Hemp Laws w/ Rod Kight &amp; Gary Kaminsky</title>
    <itunes:summary><![CDATA[Do you feel mystified by the complexities of hemp-derived product laws? We've got you covered. Join us as we deconstruct the intricate domain of hemp laws, alongside two industry leaders, Gary Kaminsky and Rod Kight. We dissect the myths and misconceptions clouding the hemp industry, bringing clarity to legal gray areas and shedding light on state-by-state litigation.   Imagine comprehending the effects of the 2014 and 2018 Farm Bills on the hemp sector. Our experts not only illuminate t...]]></itunes:summary>
    <description><![CDATA[<p>Do you feel mystified by the complexities of hemp-derived product laws? We&apos;ve got you covered. Join us as we deconstruct the intricate domain of hemp laws, alongside two industry leaders, Gary Kaminsky and Rod Kight. We dissect the myths and misconceptions clouding the hemp industry, bringing clarity to legal gray areas and shedding light on state-by-state litigation. <br/><br/>Imagine comprehending the effects of the 2014 and 2018 Farm Bills on the hemp sector. Our experts not only illuminate this but also navigate through the regulatory challenges plaguing the hemp and marijuana industries. They offer invaluable insights into crafting a nationwide compliance program amidst conflicting state laws and emphasize the role of prudent regulations in ensuring consumer safety. <br/><br/>Lastly, we plunge into the potential of hemp-derived products to coexist outside traditional marijuana laws. Our guests elucidate the virtues of self-regulation and strategic regulatory pathways in normalizing hemp and marijuana. We broach the topic of expanded access to hemp-derived products and its potential to debunk stigmas around cannabinoid consumption. We conclude by rallying for the continued expansion of cannabis access and urge our listeners to voice their stance on maintaining the legality of hemp and its derivatives. So gear up, it&apos;s time to unravel the world of hemp laws!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Do you feel mystified by the complexities of hemp-derived product laws? We&apos;ve got you covered. Join us as we deconstruct the intricate domain of hemp laws, alongside two industry leaders, Gary Kaminsky and Rod Kight. We dissect the myths and misconceptions clouding the hemp industry, bringing clarity to legal gray areas and shedding light on state-by-state litigation. <br/><br/>Imagine comprehending the effects of the 2014 and 2018 Farm Bills on the hemp sector. Our experts not only illuminate this but also navigate through the regulatory challenges plaguing the hemp and marijuana industries. They offer invaluable insights into crafting a nationwide compliance program amidst conflicting state laws and emphasize the role of prudent regulations in ensuring consumer safety. <br/><br/>Lastly, we plunge into the potential of hemp-derived products to coexist outside traditional marijuana laws. Our guests elucidate the virtues of self-regulation and strategic regulatory pathways in normalizing hemp and marijuana. We broach the topic of expanded access to hemp-derived products and its potential to debunk stigmas around cannabinoid consumption. We conclude by rallying for the continued expansion of cannabis access and urge our listeners to voice their stance on maintaining the legality of hemp and its derivatives. So gear up, it&apos;s time to unravel the world of hemp laws!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/13557945-009-unraveling-the-complex-world-of-hemp-laws-w-rod-kight-gary-kaminsky.mp3" length="42587359" type="audio/mpeg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, Rod Kight, Gary Kaminsky</itunes:author>
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    <pubDate>Thu, 07 Sep 2023 13:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome to the show!" />
  <psc:chapter start="16:00" title="Legal Grey Areas in Hemp Industry" />
  <psc:chapter start="22:40" title="Legal and Regulatory Challenges for Hemp" />
  <psc:chapter start="31:50" title="Regulatory Challenges in Hemp and Marijuana" />
  <psc:chapter start="39:35" title="Cannabis and Hemp Regulation and Access" />
  <psc:chapter start="53:25" title="Hemp Industry Advocacy and Last Call" />
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    <itunes:duration>3546</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>9</itunes:episode>
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    <itunes:title>#008 - Pamela Epstein on Cannabis, Hemp, Beverages and More</itunes:title>
    <title>#008 - Pamela Epstein on Cannabis, Hemp, Beverages and More</title>
    <itunes:summary><![CDATA[What if your understanding of the cannabis industry could be transformed with a single podcast episode? Buckle up, because we're about to dissect the implications of the recent Health and Human Services' recommendation to reclassify cannabis from Schedule 1 to Schedule 3. We're thrilled to have Pamela Epstein, the CCIA board president and chief legal and regulatory officer for Terpene Belt Farms, shedding light on the potential benefits this could bring to the industry and challenging the pre...]]></itunes:summary>
    <description><![CDATA[<p>What if your understanding of the cannabis industry could be transformed with a single podcast episode? Buckle up, because we&apos;re about to dissect the implications of the recent Health and Human Services&apos; recommendation to reclassify cannabis from Schedule 1 to Schedule 3. We&apos;re thrilled to have Pamela Epstein, the CCIA board president and chief legal and regulatory officer for Terpene Belt Farms, shedding light on the potential benefits this could bring to the industry and challenging the present regulations around hemp and THC-A.<br/><br/>Imagine a world where synthetic and semi-synthetic cannabinoids are the norm, completely revolutionizing the industry. We rummage through the complex regulations surrounding the cannabis plant, the potential of uniting the plant to free the plant, and the confusion spurred by the Farm Bill of 2018. Amidst the chaos, Pamela Epstein delves into the intriguing intricacies of hemp, THC-A, and Delta 9, and the potential deception faced by customers buying flower products with more THCA than Delta 9. We ponder the possible effects of THC inflation in the market, and the crucial role of consumers&apos; education in ensuring properly regulated products.<br/><br/>Ever wondered about the fairness of cannabis and hemp taxation and regulation? We&apos;re exposing the inequity of taxation between these two products, questioning how the current regulations actually discourage people from complying. As we touch upon the critical baseline set by Prop 64 and AB 195, we&apos;re stirring up a debate on how the federal government can create a fair taxation of a larger marketplace. Engage in our thought-provoking conversation, share your insights, and remember: stay curious, stay informed, and keep your spirits high!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>What if your understanding of the cannabis industry could be transformed with a single podcast episode? Buckle up, because we&apos;re about to dissect the implications of the recent Health and Human Services&apos; recommendation to reclassify cannabis from Schedule 1 to Schedule 3. We&apos;re thrilled to have Pamela Epstein, the CCIA board president and chief legal and regulatory officer for Terpene Belt Farms, shedding light on the potential benefits this could bring to the industry and challenging the present regulations around hemp and THC-A.<br/><br/>Imagine a world where synthetic and semi-synthetic cannabinoids are the norm, completely revolutionizing the industry. We rummage through the complex regulations surrounding the cannabis plant, the potential of uniting the plant to free the plant, and the confusion spurred by the Farm Bill of 2018. Amidst the chaos, Pamela Epstein delves into the intriguing intricacies of hemp, THC-A, and Delta 9, and the potential deception faced by customers buying flower products with more THCA than Delta 9. We ponder the possible effects of THC inflation in the market, and the crucial role of consumers&apos; education in ensuring properly regulated products.<br/><br/>Ever wondered about the fairness of cannabis and hemp taxation and regulation? We&apos;re exposing the inequity of taxation between these two products, questioning how the current regulations actually discourage people from complying. As we touch upon the critical baseline set by Prop 64 and AB 195, we&apos;re stirring up a debate on how the federal government can create a fair taxation of a larger marketplace. Engage in our thought-provoking conversation, share your insights, and remember: stay curious, stay informed, and keep your spirits high!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein, Ben Larson, Pamela Epstein</itunes:author>
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    <pubDate>Thu, 31 Aug 2023 13:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#008 - Pamela Epstein on Cannabis, Hemp, Beverages and More" />
  <psc:chapter start="0:26" title="Cannabis Rescheduling&#39;s Impact Discussion" />
  <psc:chapter start="16:29" title="Regulatory Challenges for Cannabis Sativa" />
  <psc:chapter start="32:47" title="Cannabis Industry and THCA, Delta 9" />
  <psc:chapter start="46:04" title="Cannabis and Hemp Taxation and Regulation" />
  <psc:chapter start="54:55" title="Engagement and Podcast Launch Invitations" />
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    <itunes:duration>3351</itunes:duration>
    <itunes:keywords>cannabis, marijuana, hemp, business, investing</itunes:keywords>
    <itunes:episode>8</itunes:episode>
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    <itunes:title>#007 - Getting Real About THC Potency &amp; Quality Control w/ Josh Wurzer</itunes:title>
    <title>#007 - Getting Real About THC Potency &amp; Quality Control w/ Josh Wurzer</title>
    <itunes:summary><![CDATA[Ever wondered how the potency of your cannabis is determined, and how that determination directly impacts the price you pay? Join us in this thought-provoking episode of High Spirits Live as we uncover the state of lab testing in the US cannabis industry with SC Labs founder Josh Wurzer. We'll dive into the complex nuances of consumer behavior and the urgent need for more transparency and information in the rapidly evolving cannabis market.   Lab testing in cannabis isn't as simple as it...]]></itunes:summary>
    <description><![CDATA[<p>Ever wondered how the potency of your cannabis is determined, and how that determination directly impacts the price you pay? Join us in this thought-provoking episode of High Spirits Live as we uncover the state of lab testing in the US cannabis industry with SC Labs founder Josh Wurzer. We&apos;ll dive into the complex nuances of consumer behavior and the urgent need for more transparency and information in the rapidly evolving cannabis market. <br/><br/>Lab testing in cannabis isn&apos;t as simple as it seems. Learn about challenges of obtaining accurate potency results, how THC values influence wholesale pricing, and how different states are addressing these critical issues. We&apos;ll also delve into the rising cost of top-tier cannabis, driven by mounting taxes and regulations, and how innovative tech platforms could be stepping up to offer consumers nuanced data for a more comprehensive understanding of the products they are considering. <br/><br/>And it gets even more interesting: Inflated potency results and fraud are real threats in this industry. In our in-depth conversation about these issues, we&apos;ll explore how labs validate their tests, the importance of regulations in maintaining honesty, and what steps are being taken by regulators to ensure safety standards. It&apos;s an enlightening discussion that promises to broaden your horizons on the complexities and challenges of the ever-evolving cannabis industry. So, don&apos;t miss out on this opportunity to gain a deeper understanding of the cannabis industry. Tune in now for an engaging and informative session that you won&apos;t want to miss!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Ever wondered how the potency of your cannabis is determined, and how that determination directly impacts the price you pay? Join us in this thought-provoking episode of High Spirits Live as we uncover the state of lab testing in the US cannabis industry with SC Labs founder Josh Wurzer. We&apos;ll dive into the complex nuances of consumer behavior and the urgent need for more transparency and information in the rapidly evolving cannabis market. <br/><br/>Lab testing in cannabis isn&apos;t as simple as it seems. Learn about challenges of obtaining accurate potency results, how THC values influence wholesale pricing, and how different states are addressing these critical issues. We&apos;ll also delve into the rising cost of top-tier cannabis, driven by mounting taxes and regulations, and how innovative tech platforms could be stepping up to offer consumers nuanced data for a more comprehensive understanding of the products they are considering. <br/><br/>And it gets even more interesting: Inflated potency results and fraud are real threats in this industry. In our in-depth conversation about these issues, we&apos;ll explore how labs validate their tests, the importance of regulations in maintaining honesty, and what steps are being taken by regulators to ensure safety standards. It&apos;s an enlightening discussion that promises to broaden your horizons on the complexities and challenges of the ever-evolving cannabis industry. So, don&apos;t miss out on this opportunity to gain a deeper understanding of the cannabis industry. Tune in now for an engaging and informative session that you won&apos;t want to miss!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/13557967-007-getting-real-about-thc-potency-quality-control-w-josh-wurzer.mp3" length="41147005" type="audio/mpeg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, Josh Wurzer</itunes:author>
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    <pubDate>Thu, 24 Aug 2023 13:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#007 - Getting Real About THC Potency &amp; Quality Control w/ Josh Wurzer" />
  <psc:chapter start="0:15" title="Insider Perspectives on the Cannabis Industry" />
  <psc:chapter start="14:57" title="Testing in Cannabis Industry" />
  <psc:chapter start="30:29" title="Cannabis Consumer Behavior and Information" />
  <psc:chapter start="36:01" title="Cannabis Categorization and Consumer Education" />
  <psc:chapter start="46:07" title="Fraud in Cannabis Testing" />
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    <itunes:duration>3426</itunes:duration>
    <itunes:keywords>cannabis, marijuana, hemp, business, investing</itunes:keywords>
    <itunes:episode>7</itunes:episode>
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  <item>
    <itunes:title>#006 - Traceability Landscape and All Things Cannabis Data w/ Joe Khoury</itunes:title>
    <title>#006 - Traceability Landscape and All Things Cannabis Data w/ Joe Khoury</title>
    <itunes:summary><![CDATA[Are you ready to venture into the enthralling world of cannabis data? Our guest, Joe Khoury, brings a fascinating perspective to the table. We explore his evolution of the cannabis industry, starting from a small advisory organization to becoming a multi-state operator. Joe shares his expert knowledge on the landscape of traceability, the various state traceability systems -- such as Metrc, BioTrac, and MJFreeway -- and the impact of regulations on data collection and analysis. He also gives ...]]></itunes:summary>
    <description><![CDATA[<p>Are you ready to venture into the enthralling world of cannabis data? Our guest, Joe Khoury, brings a fascinating perspective to the table. We explore his evolution of the cannabis industry, starting from a small advisory organization to becoming a multi-state operator. Joe shares his expert knowledge on the landscape of traceability, the various state traceability systems -- such as Metrc, BioTrac, and MJFreeway -- and the impact of regulations on data collection and analysis. He also gives us an exclusive on the challenges faced while implementing cannabis systems and the hurdles created by lack of access to state systems.<br/><br/>Did you know that the product approval processes may vary from state to state? This often overlooked aspect can have significant implications for production planning. We unravel how cannabis companies modify their data programs and technology stacks to adapt to different traceability systems. <br/><br/>As we delve deeper into the world of cannabis traceability, we also discuss the software challenges faced by the industry. The importance of strategic planning, the need for agile and flexible solutions, and how businesses can clearly define their needs before choosing software solutions are key aspects we discuss. We wrap up the discussion underlining the significance of understanding software and data tools, and the promise of new solutions. Join us as we unmask these intricate details of cannabis industry traceability!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Are you ready to venture into the enthralling world of cannabis data? Our guest, Joe Khoury, brings a fascinating perspective to the table. We explore his evolution of the cannabis industry, starting from a small advisory organization to becoming a multi-state operator. Joe shares his expert knowledge on the landscape of traceability, the various state traceability systems -- such as Metrc, BioTrac, and MJFreeway -- and the impact of regulations on data collection and analysis. He also gives us an exclusive on the challenges faced while implementing cannabis systems and the hurdles created by lack of access to state systems.<br/><br/>Did you know that the product approval processes may vary from state to state? This often overlooked aspect can have significant implications for production planning. We unravel how cannabis companies modify their data programs and technology stacks to adapt to different traceability systems. <br/><br/>As we delve deeper into the world of cannabis traceability, we also discuss the software challenges faced by the industry. The importance of strategic planning, the need for agile and flexible solutions, and how businesses can clearly define their needs before choosing software solutions are key aspects we discuss. We wrap up the discussion underlining the significance of understanding software and data tools, and the promise of new solutions. Join us as we unmask these intricate details of cannabis industry traceability!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/13557969-006-traceability-landscape-and-all-things-cannabis-data-w-joe-khoury.mp3" length="39987377" type="audio/mpeg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson, Joe Khoury</itunes:author>
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    <pubDate>Thu, 17 Aug 2023 13:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="#006 - Traceability Landscape and All Things Cannabis Data w/ Joe Khoury" />
  <psc:chapter start="0:26" title="Insights on Cannabis Industry Traceability" />
  <psc:chapter start="9:18" title="State Traceability Systems and Cannabis Data" />
  <psc:chapter start="24:53" title="The Challenges of Cannabis Product Approval" />
  <psc:chapter start="29:58" title="Cannabis Data Systems Challenges and Potential" />
  <psc:chapter start="35:46" title="Cannabis Software Challenges and Considerations" />
  <psc:chapter start="46:48" title="Software and Data Understanding&#39;s Importance" />
</psc:chapters>
    <itunes:duration>3329</itunes:duration>
    <itunes:keywords>Cannabis, Hemp, Marijuana, Business, Investing</itunes:keywords>
    <itunes:episode>6</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>#005 - Cannabis Business News Round Up | August 10, 2023</itunes:title>
    <title>#005 - Cannabis Business News Round Up | August 10, 2023</title>
    <itunes:summary><![CDATA[To round-out the week, join Ben and AnnaRae as they explore the current events of the cannabis business world, placing a spotlight on hottest news of the day. It's a lively discussion on the topics that could very well influence your business.   Ever wondered how the cannabis beverage industry is carving its unique niche in the market? This intriguing episode guides you through the subtleties of this burgeoning sector, spotlighting the tailored supply chain, distinct rules, and potential...]]></itunes:summary>
    <description><![CDATA[<p>To round-out the week, join Ben and AnnaRae as they explore the current events of the cannabis business world, placing a spotlight on hottest news of the day. It&apos;s a lively discussion on the topics that could very well influence your business. <br/><br/>Ever wondered how the cannabis beverage industry is carving its unique niche in the market? This intriguing episode guides you through the subtleties of this burgeoning sector, spotlighting the tailored supply chain, distinct rules, and potential for normalization of cannabis. We&apos;ll take you behind the scenes of recent expos, revealing why brands focusing solely on beverages are experiencing a surge, and how brand promise translates into real customer value.<br/><br/>Shifting gears, we delve into the evolution of the cannabis industry, touching on the impending need for professionalization, legitimacy, and the critical debate around policy changes. Drawing from the current state of affairs in New York, particularly the groundbreaking MRTA law and the recent grant of nearly 500 licenses to justice-involved entrepreneurs, we offer an in-depth understanding of the challenges and progress of the cannabis business landscape. <br/><br/>Rounding off the episode, we explore the potential benefits and trade-offs of tea breaks for cannabis users. Drawing from personal experiences, we debate on the idea of intentionally taking a break from cannabis to gain a fresh perspective. Plus, we touch on the anticipation surrounding an upcoming anniversary party in Berkeley and the hurdles faced when purchasing cannabis-infused beverages from dispensaries. With a lineup of fascinating guests and a wealth of knowledge to share, we promise an enlightening journey into the world of cannabis. Tune in!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>To round-out the week, join Ben and AnnaRae as they explore the current events of the cannabis business world, placing a spotlight on hottest news of the day. It&apos;s a lively discussion on the topics that could very well influence your business. <br/><br/>Ever wondered how the cannabis beverage industry is carving its unique niche in the market? This intriguing episode guides you through the subtleties of this burgeoning sector, spotlighting the tailored supply chain, distinct rules, and potential for normalization of cannabis. We&apos;ll take you behind the scenes of recent expos, revealing why brands focusing solely on beverages are experiencing a surge, and how brand promise translates into real customer value.<br/><br/>Shifting gears, we delve into the evolution of the cannabis industry, touching on the impending need for professionalization, legitimacy, and the critical debate around policy changes. Drawing from the current state of affairs in New York, particularly the groundbreaking MRTA law and the recent grant of nearly 500 licenses to justice-involved entrepreneurs, we offer an in-depth understanding of the challenges and progress of the cannabis business landscape. <br/><br/>Rounding off the episode, we explore the potential benefits and trade-offs of tea breaks for cannabis users. Drawing from personal experiences, we debate on the idea of intentionally taking a break from cannabis to gain a fresh perspective. Plus, we touch on the anticipation surrounding an upcoming anniversary party in Berkeley and the hurdles faced when purchasing cannabis-infused beverages from dispensaries. With a lineup of fascinating guests and a wealth of knowledge to share, we promise an enlightening journey into the world of cannabis. Tune in!</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/13536378-005-cannabis-business-news-round-up-august-10-2023.mp3" length="37865272" type="audio/mpeg" />
    <itunes:author>AnnaRae Grabstein, Ben Larson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13536378</guid>
    <pubDate>Thu, 10 Aug 2023 13:00:00 -0700</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="#005 - Cannabis Business News Round Up | August 10, 2023" />
  <psc:chapter start="0:04" title="Insights on the Cannabis Beverage Industry" />
  <psc:chapter start="13:49" title="Cannabis Industry Challenges and Progress" />
  <psc:chapter start="19:00" title="New York Cannabis Industry Challenges" />
  <psc:chapter start="31:17" title="Exploring Hemp, Cannabis, and Beverage Categories" />
  <psc:chapter start="43:53" title="Tea Breaks and Cannabis Tolerance" />
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    <itunes:duration>3152</itunes:duration>
    <itunes:keywords>cannabis, marijuana, hemp, business, investing</itunes:keywords>
    <itunes:episode>5</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>#004 - What Does Rescheduling Mean for My Cannabis Business? w/ Khurshid Khoja</itunes:title>
    <title>#004 - What Does Rescheduling Mean for My Cannabis Business? w/ Khurshid Khoja</title>
    <itunes:summary><![CDATA[What are the implications of marijuana rescheduling under the Controlled Substances Act? Today, we are thrilled to host Khurshid Khoja, a notable cannabis industry expert, for a comprehensive conversation that shines light on this very topic. We're going to take you on a journey, navigating the decades-long efforts of advocacy groups like NORML to remove marijuana from the schedule one list, and discuss the significance of this rescheduling for cannabis businesses.  Khurshid Khoja's insights ...]]></itunes:summary>
    <description><![CDATA[<p>What are the implications of marijuana rescheduling under the Controlled Substances Act? Today, we are thrilled to host Khurshid Khoja, a notable cannabis industry expert, for a comprehensive conversation that shines light on this very topic. We&apos;re going to take you on a journey, navigating the decades-long efforts of advocacy groups like NORML to remove marijuana from the schedule one list, and discuss the significance of this rescheduling for cannabis businesses.<br/><br/>Khurshid Khoja&apos;s insights are invaluable as we dig deeper into the potential impact of the FDA&apos;s enforcement on the cannabis industry. Prepare to gain a new perspective on current developments like the possibility of the FDA defining cannabis outside the scope of a drug, and the potential benefits this could have, including tax relief. With Koja&apos;s industry experience, we highlight the importance of readiness to leverage the benefits and mitigate the risks that come with cannabis rescheduling.<br/><br/>To round out this enlightening discussion, we dissect the possible implications of the FDA&apos;s involvement in the cannabis industry and explore the potential for a recommendation for a carve-out. Our dialogue takes us through the history of how the FDA has treated hemp products and the response of DEA and FDA to hemp-derived products. We also touch on topical issues like warnings about CBD products and D8 products. This episode is a deep-dive into the complexities of cannabis rescheduling and its impact on the industry - a must-listen for anybody involved or interested in the cannabis business.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>What are the implications of marijuana rescheduling under the Controlled Substances Act? Today, we are thrilled to host Khurshid Khoja, a notable cannabis industry expert, for a comprehensive conversation that shines light on this very topic. We&apos;re going to take you on a journey, navigating the decades-long efforts of advocacy groups like NORML to remove marijuana from the schedule one list, and discuss the significance of this rescheduling for cannabis businesses.<br/><br/>Khurshid Khoja&apos;s insights are invaluable as we dig deeper into the potential impact of the FDA&apos;s enforcement on the cannabis industry. Prepare to gain a new perspective on current developments like the possibility of the FDA defining cannabis outside the scope of a drug, and the potential benefits this could have, including tax relief. With Koja&apos;s industry experience, we highlight the importance of readiness to leverage the benefits and mitigate the risks that come with cannabis rescheduling.<br/><br/>To round out this enlightening discussion, we dissect the possible implications of the FDA&apos;s involvement in the cannabis industry and explore the potential for a recommendation for a carve-out. Our dialogue takes us through the history of how the FDA has treated hemp products and the response of DEA and FDA to hemp-derived products. We also touch on topical issues like warnings about CBD products and D8 products. This episode is a deep-dive into the complexities of cannabis rescheduling and its impact on the industry - a must-listen for anybody involved or interested in the cannabis business.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Thu, 20 Jul 2023 13:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#004 - What Does Rescheduling Mean for My Cannabis Business? w/ Khurshid Khoja" />
  <psc:chapter start="1:35" title="Rescheduling&#39;s Impact on Cannabis Business" />
  <psc:chapter start="8:53" title="The Impact of Rescheduling Cannabis" />
  <psc:chapter start="23:24" title="Cannabis Licensing and Federal Regulation" />
  <psc:chapter start="32:38" title="FDA Schedule Changes and Potential Implications" />
  <psc:chapter start="38:11" title="Cannabis Rescheduling and FDA Oversight Debate" />
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    <itunes:duration>3180</itunes:duration>
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    <itunes:title>#003 - Cannabis Business News Round Up | July 14, 2023</itunes:title>
    <title>#003 - Cannabis Business News Round Up | July 14, 2023</title>
    <itunes:summary><![CDATA[To round-out the week, join Ben and AnnaRae as they explore the current events of the cannabis business world, placing a spotlight on hottest news of the day. It's a lively discussion on the topics that could very well influence your business.   Are you ready to become well-versed in the bustling world of cannabis business? This week, we take you on a whirlwind tour, starting from the intriguing legislation updates like California's AB 45 to the surprising triumph of celebrity cannabis b...]]></itunes:summary>
    <description><![CDATA[<p>To round-out the week, join Ben and AnnaRae as they explore the current events of the cannabis business world, placing a spotlight on hottest news of the day. It&apos;s a lively discussion on the topics that could very well influence your business. <br/><br/>Are you ready to become well-versed in the bustling world of cannabis business? This week, we take you on a whirlwind tour, starting from the intriguing legislation updates like California&apos;s AB 45 to the surprising triumph of celebrity cannabis brands over their traditional counterparts. We also spill the beans on the surprising ease of scoring a hemp license, and scrutinizing the often clickbait nature of news headlines.<br/><br/>Peek behind the curtains of New York&apos;s resilient Empire Cannabis Club, discover the implications of the MRTA Adult Use Law, and get a grip on the pivotal role of the Social Equity Fund in crafting New York&apos;s cannabis scene. We&apos;re also dishing out insights from a fascinating study on how particle size impacts the smoking experience. This research could revolutionize product development in the cannabis industry and even shift the art of rolling a joint.<br/><br/>Finally, we&apos;re stirring the pot with discussions on the potential for cannabis-related IP protection and the burgeoning growth of the industry. We&apos;ll also throw light on the US Department of Health and Human Services&apos; intentions to present a federal cannabis scheduling decision to President Joe Biden. We’ll guide you through the intricacies of this topic, examining the role of Xavier Becerra, the Secretary of HHS, and how we can reframe failure in the journey of the cannabis industry. So, sit back, light up, and let us guide you through the smoke and mirrors of the cannabis business world.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>To round-out the week, join Ben and AnnaRae as they explore the current events of the cannabis business world, placing a spotlight on hottest news of the day. It&apos;s a lively discussion on the topics that could very well influence your business. <br/><br/>Are you ready to become well-versed in the bustling world of cannabis business? This week, we take you on a whirlwind tour, starting from the intriguing legislation updates like California&apos;s AB 45 to the surprising triumph of celebrity cannabis brands over their traditional counterparts. We also spill the beans on the surprising ease of scoring a hemp license, and scrutinizing the often clickbait nature of news headlines.<br/><br/>Peek behind the curtains of New York&apos;s resilient Empire Cannabis Club, discover the implications of the MRTA Adult Use Law, and get a grip on the pivotal role of the Social Equity Fund in crafting New York&apos;s cannabis scene. We&apos;re also dishing out insights from a fascinating study on how particle size impacts the smoking experience. This research could revolutionize product development in the cannabis industry and even shift the art of rolling a joint.<br/><br/>Finally, we&apos;re stirring the pot with discussions on the potential for cannabis-related IP protection and the burgeoning growth of the industry. We&apos;ll also throw light on the US Department of Health and Human Services&apos; intentions to present a federal cannabis scheduling decision to President Joe Biden. We’ll guide you through the intricacies of this topic, examining the role of Xavier Becerra, the Secretary of HHS, and how we can reframe failure in the journey of the cannabis industry. So, sit back, light up, and let us guide you through the smoke and mirrors of the cannabis business world.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
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    <pubDate>Fri, 14 Jul 2023 13:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#003 - Cannabis Business News Round Up | July 14, 2023" />
  <psc:chapter start="0:04" title="Updates on Cannabis Business News" />
  <psc:chapter start="6:04" title="Celebrity Brands in the Cannabis Industry" />
  <psc:chapter start="23:02" title="NY Cannabis Clubs and Social Equity" />
  <psc:chapter start="34:26" title="Particle Size&#39;s Impact on Smoking" />
  <psc:chapter start="45:00" title="Exploring Cannabis Laws and Business Challenges" />
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    <itunes:duration>3374</itunes:duration>
    <itunes:keywords>cannabis, marijuana, hemp, business, investing</itunes:keywords>
    <itunes:episode>3</itunes:episode>
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    <itunes:title>#002 - Navigating Seasonal Products, Pride and Identity Politics w/ Kristi Palmer &amp; Jake Bullock</itunes:title>
    <title>#002 - Navigating Seasonal Products, Pride and Identity Politics w/ Kristi Palmer &amp; Jake Bullock</title>
    <itunes:summary><![CDATA[Join us on a lively journey as we unravel the intriguing world of seasonal cannabis products with Kristi Palmer, co-founder of Kiva, and Jake Bullock, co-founder and CEO of CANN. What if your business could create a buzz while supporting important social causes? This episode promises to provide fascinating insights into the strategic planning, benefits, and potential pitfalls of launching seasonal products in the cannabis industry.  Seasonal products can inject a dose of excitement into the i...]]></itunes:summary>
    <description><![CDATA[<p>Join us on a lively journey as we unravel the intriguing world of seasonal cannabis products with Kristi Palmer, co-founder of Kiva, and Jake Bullock, co-founder and CEO of CANN. What if your business could create a buzz while supporting important social causes? This episode promises to provide fascinating insights into the strategic planning, benefits, and potential pitfalls of launching seasonal products in the cannabis industry.<br/><br/>Seasonal products can inject a dose of excitement into the industry, but only if done right. Learn from our guests&apos; experiences about the need to plan far in advance, manage expectations, and exercise discipline to avoid overproducing. We dig deep into how these companies mark Pride Month, and how it has become an integral part of their brand identity. Kristi and Jake share how they navigate the balancing act of incorporating pro-LGBTQ support into their brand story and advertising, all while keeping a close eye on supply chain management.<br/><br/>We don&apos;t stop at the product. The political climate, social justice issues, and the role of businesses are all in the mix. We discuss how companies, like Kiva and Cann, respond to the call for political stances, while still maintaining an approachable and friendly product. Also on the table is the topic of inclusivity and social responsibility within the business environment. Hear from Kristi how Kiva fosters positive culture within the company and how products can serve as a bridge, rather than a boundary, between people of diverse political beliefs. Wrapping up, we hear our guests&apos; parting thoughts and their advice on making the world a better place. Tune in and spark up your knowledge on launching seasonal cannabis products.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Join us on a lively journey as we unravel the intriguing world of seasonal cannabis products with Kristi Palmer, co-founder of Kiva, and Jake Bullock, co-founder and CEO of CANN. What if your business could create a buzz while supporting important social causes? This episode promises to provide fascinating insights into the strategic planning, benefits, and potential pitfalls of launching seasonal products in the cannabis industry.<br/><br/>Seasonal products can inject a dose of excitement into the industry, but only if done right. Learn from our guests&apos; experiences about the need to plan far in advance, manage expectations, and exercise discipline to avoid overproducing. We dig deep into how these companies mark Pride Month, and how it has become an integral part of their brand identity. Kristi and Jake share how they navigate the balancing act of incorporating pro-LGBTQ support into their brand story and advertising, all while keeping a close eye on supply chain management.<br/><br/>We don&apos;t stop at the product. The political climate, social justice issues, and the role of businesses are all in the mix. We discuss how companies, like Kiva and Cann, respond to the call for political stances, while still maintaining an approachable and friendly product. Also on the table is the topic of inclusivity and social responsibility within the business environment. Hear from Kristi how Kiva fosters positive culture within the company and how products can serve as a bridge, rather than a boundary, between people of diverse political beliefs. Wrapping up, we hear our guests&apos; parting thoughts and their advice on making the world a better place. Tune in and spark up your knowledge on launching seasonal cannabis products.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2241898/episodes/13557933-002-navigating-seasonal-products-pride-and-identity-politics-w-kristi-palmer-jake-bullock.mp3" length="34582497" type="audio/mpeg" />
    <itunes:author>AnnaRae Grabstein,  Ben Larson, Kristi Palmer, Jake Bullock</itunes:author>
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    <pubDate>Thu, 22 Jun 2023 13:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#002 - Navigating Seasonal Products, Pride and Identity Politics w/ Kristi Palmer &amp; Jake Bullock" />
  <psc:chapter start="0:04" title="Creating and Launching Seasonal Cannabis Products" />
  <psc:chapter start="11:13" title="Planning and Benefits of Seasonal Products" />
  <psc:chapter start="21:01" title="Supply Chain Interruption and Pride Marketing" />
  <psc:chapter start="32:32" title="Political Stances in the Cannabis Industry" />
  <psc:chapter start="39:21" title="Inclusivity and Social Responsibility in Business" />
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    <itunes:duration>2879</itunes:duration>
    <itunes:keywords></itunes:keywords>
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    <itunes:title>#001 - The New Titans of Cannabis: Understanding Market Consolidation</itunes:title>
    <title>#001 - The New Titans of Cannabis: Understanding Market Consolidation</title>
    <itunes:summary><![CDATA[Imagine a world where the top five companies are seizing control of the increasingly lucrative cannabis market. Intrigued? We, your hosts Anna Rae and Ben, take a hard look at the rapid consolidation of the cannabis industry. Using compelling BDSA data, we break down the dynamics of the industry, highlighting how five vertically integrated cannabis behemoths now hold 19% of the US market. As we delve into the pros and cons of this development, we'll also take a trip down memory lane to compar...]]></itunes:summary>
    <description><![CDATA[<p>Imagine a world where the top five companies are seizing control of the increasingly lucrative cannabis market. Intrigued? We, your hosts Anna Rae and Ben, take a hard look at the rapid consolidation of the cannabis industry. Using compelling BDSA data, we break down the dynamics of the industry, highlighting how five vertically integrated cannabis behemoths now hold 19% of the US market. As we delve into the pros and cons of this development, we&apos;ll also take a trip down memory lane to compare this trend with the history of consolidation in traditional CPG industries. <br/><br/>Venture with us into the fascinating world of cannabis brand consolidation and integration, where we&apos;ll uncover what lies beneath the surface of Cresco and Green Thumb&apos;s acquisition strategies. We discuss how these companies are fast-tracking their reach into diverse consumer segments, a daunting task for any startup. But is all this consolidation good or bad for the industry? We explore this and much more, including the potential benefits and downsides, the impact on smaller companies, and the opportunities this trend may bring about for producers and consumers alike. Brace yourself for a thrilling ride through the highs and lows of the rapidly evolving cannabis market.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Imagine a world where the top five companies are seizing control of the increasingly lucrative cannabis market. Intrigued? We, your hosts Anna Rae and Ben, take a hard look at the rapid consolidation of the cannabis industry. Using compelling BDSA data, we break down the dynamics of the industry, highlighting how five vertically integrated cannabis behemoths now hold 19% of the US market. As we delve into the pros and cons of this development, we&apos;ll also take a trip down memory lane to compare this trend with the history of consolidation in traditional CPG industries. <br/><br/>Venture with us into the fascinating world of cannabis brand consolidation and integration, where we&apos;ll uncover what lies beneath the surface of Cresco and Green Thumb&apos;s acquisition strategies. We discuss how these companies are fast-tracking their reach into diverse consumer segments, a daunting task for any startup. But is all this consolidation good or bad for the industry? We explore this and much more, including the potential benefits and downsides, the impact on smaller companies, and the opportunities this trend may bring about for producers and consumers alike. Brace yourself for a thrilling ride through the highs and lows of the rapidly evolving cannabis market.</p><p><a target="_blank" href="https://www.buzzsprout.com/2241898/fan_mail/new">Have a question for us? Send us a text. We may answer it in the next show!</a></p><p>--<br/>High Spirits is brought to you by <a href='https://www.vertosa.com/'><b>Vertosa</b></a> and <a href='https://wolf-meyer.com/'><b>Wolf Meyer</b></a>.<br/><br/>Your hosts are <a href='https://www.linkedin.com/in/benjaminjlarson/'><b>Ben Larson</b></a> and <a href='https://www.linkedin.com/in/annarae/'><b>AnnaRae Grabstein</b></a>.<br/><br/>Follow <b>High Spirits</b> on <a href='https://www.linkedin.com/company/96044317/admin/feed/posts/'>LinkedIn</a>. <br/><br/>We&apos;d love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? <br/><br/>Visit our website <a href='http://www.highspiritspod.com'>www.highspiritspod.com</a> and listen to all of our past shows.</p><p><b>THANK YOU</b> to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. <br/><br/>Remember to always stay curious, stay informed, and most importantly, keep your spirits high. </p><p><b><br/></b><br/></p>]]></content:encoded>
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    <itunes:author>AnnaRae Grabstein and Ben Larson</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13557798</guid>
    <pubDate>Thu, 01 Jun 2023 13:00:00 -0700</pubDate>
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  <psc:chapter start="0:00" title="#001 - The New Titans of Cannabis: Understanding Market Consolidation" />
  <psc:chapter start="0:15" title="Market Concentration in Cannabis Industry" />
  <psc:chapter start="10:37" title="Cannabis Brand Consolidation and Integration" />
  <psc:chapter start="20:49" title="Cannabis Market Consolidation and Opportunities" />
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    <itunes:duration>1651</itunes:duration>
    <itunes:keywords>cannabis, marijuana, hemp, business, investing</itunes:keywords>
    <itunes:episode>1</itunes:episode>
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