A few highlights from the episode:

• How solving one simple problem turned into a $300 million business
• Why great execution always beats a great idea
• The importance of understanding the customer journey and what problem your product solves
• Lessons from building products with Walmart, Target, Brookstone, and beyond
• Why retail success depends more on the RSA understanding the product than the product itself
• Todd’s newest innovation, Geli Sleep, and how it could change pressure relief and sleep technology forever

One of our favorite takeaways: “Great products and great businesses start by solving real problems.”

This is a fun one with a lot of practical lessons for anyone in sales, leadership, or retail.

 If you’re selling on the retail floor right now, especially with Memorial Day around the corner, this is one you don’t want to miss.

A few highlights:
• Simple ways to create urgency without pressure and stay “in the pocket” longer with customers
• Powerful Tempur-Pedic selling tips from demos to positioning that actually moves the needle
• A great reminder “Pressure relief puts you to sleep… spinal alignment keeps you asleep”
• How top performers personalize every presentation instead of using a one size fits all approach
• Real world techniques to overcome common objections like “too hot” or “I don’t like foam”

It’s practical it’s fun and there are a ton of nuggets you can use right away on your next guest.

Give it a listen and pick up one or two things to put into action today.

A few highlights from the show:

•  Great salespeople create urgency because they believe they are helping, not pushing 
•  It starts with an enthusiastic greeting and a strong first impression 
•  Use the sale event. If they don’t hear it and feel it, it doesn’t exist 
•  Inventory and delivery timing are powerful tools to close today 
•  Price increases and supply uncertainty can create real, honest urgency 
•  The question “how soon do you need your mattress?” can change the entire conversation 
•  Enthusiasm wins. The guest will match your energy every time 

Bottom line: be prepared, be confident, and have fun with it. When we do that, we create a better experience and we sell more beds.

Bob is a fourth-generation mattress guy who literally grew up in a factory and went on to help shape some of the biggest brands and ideas in our business. This episode is packed with stories, insights, and a few all-time “golden nuggets.”

A few highlights from the episode:

•  From a Chicago mattress factory in the 1800s to today’s industry — Bob shares an incredible family legacy 
•  Behind-the-scenes stories of building Stearns & Foster into a luxury powerhouse
•  The real story of how “no flip” mattresses changed the industry forever
•  Why “a mattress is still sold, not bought” (and why that matters to all of us) 
•  A powerful leadership takeaway: Performance = Potential – Interference
•  And of course… some hilarious industry stories you won’t want to miss 

If you love this business, this is one of those episodes that reminds you why we do what we do.

Annie’s story starts out selling mattresses on the retail floor and has grown into a leadership career helping others succeed. Along the way, she shares some great insights and a few memorable stories.

A few highlights from the episode:

• Annie’s journey from South Dakota to Texas and how she got her start “slinging springs.”
• What made the early days of MattressPro such a special culture.
• Her thoughts on what separates average salespeople from great ones—integrity, engagement, and following the process.
• Leadership lessons from her brother Brian and the impact he had on so many people in our industry.
• Balancing career, leadership, and family while raising twins.
• And of course… her craziest mattress sale ever (involving a banana box and a very confused customer).

It’s a fun, heartfelt episode about leadership, culture, and why the mattress business is such a special industry.

What you’ll hear in this episode:

• From Fish Camp to Founder: Brandon shares how he entered Mattress Firm through the first corporate sales internship program (back in 1998) and what that experience taught him about the entire business — not just the sales floor.
• The “Trusted Advisor” mindset: His early belief that we should be less like order takers and more prescriptive (like a doctor) — and how asking better questions changes everything.
• Build your personal brand: Brandon breaks down why learning marketing and building a network can help you “control your own destiny,” even while you’re crushing it on the floor.
• What retailers get wrong (and how to fix it):
  • Not having a clear USP (Unique Selling Proposition) (what makes you different)
  • Sticking with “we’ve always done it this way” marketing
  • Merchandising without a real strategy
  • And the big one: not retargeting past customers — “dig where the gold is.”
• The 5-question rule: His best tip for selling more today: ask one or two more great questions than you normally would — and listen closely to the answers.
• A wild sales technique that worked: Brandon tells the story of a “split ticket everything” partnership that consistently delivered 200% to budget by treating the store like it was their business.

🧠 If you’re a sales associate thinking “what’s next for me?” — leadership, ownership, entrepreneurship — Brandon’s story is proof the skills you’re building right now can take you anywhere.

 BedheadNetwork.com Now Available (Exclusive Hub for the Mattress Industry) 

A few highlights you’ll love:

• 💍🏁 Katy & Greg’s “triple-crazy” start: graduated, got married, moved, and opened Sweet Dreams in 2002
• 🎯 Culture that wins: how they built clear vision + values, and make sure every teammate knows them, lives them, and leads with them
• 🎨 A killer line from their book-of-the-month (Unreasonable Hospitality): “Customer service is black & white… hospitality is in full color”
• 🤝 The real differentiator: they’re not in it for transactions — they’re building customers for life
• 🎉 Most memorable sale stories:
  • Katy’s legendary pink Easter Bunny roadside “Easter Sale” stunt (yes… really 😄)
  • Greg’s “small favor, lifetime relationship” story that turned into years of referrals and friendship — all from helping a guy find a tiny bed-frame part

Sweet Dreams doesn’t just talk about culture… they live it!

A few highlights from the show:

• “Read 10 pages a day.” Simple challenge, big impact — especially during downtime in the store.
• Sam Walton’s Made in America — merchandising obsession, humility, and the power of “Satisfaction Guaranteed.”
• Steve Rigby’s SMILE — our required read for new sales associates: a people-first philosophy that creates extraordinary sales.
• Gratitude that changes everything: 365 Thank Yous — one note a day can change your mindset and open doors.
• Culture + energy wins: The Fred Factor, Fish!, and Red Shoes Living — bring the vibe, make people feel seen, and watch what happens.
• Habits over hype: Atomic Habits — get 1% better every day with systems that actually stick.
• Jimmy’s all-time favorite: The One Minute Manager — fast, simple, and a leadership game-changer.
• Harry’s “if you’re in sales, you’ve gotta read it” pick: The Greatest Salesman in the World — a book that changed his life at 23.

We wrap with a simple takeaway: Books build people. People build businesses. Pick one book, read 10 pages a day, and put it to work.

A few highlights you’ll hear in this episode:

• From franchisee to CEO and the perseverance it took to get there
 • Leadership in a crisis and how Great Clips went from 4,500 salons to 17 open and fought back through communication, clarity, and action
 • Metrics plus brand focus and how one simple framework helped diagnose performance and drive growth
 • Career advice you can use right away, Steve’s “3 Ps” Patience, Performance, Presence
 

Give it a listen and grab a few Golden Nuggets you can use right away.

A few highlights from the episode:

• Consistency wins. Doing the program every time beats trying to reinvent it.
 • Want a pay raise? Go back and listen to the episodes on adjustable bases and closing. 💰
• Connection sells. People buy from people they know, like, and trust. 🤝
• Coach the up. Do not avoid the sale when you are in the store. Use it as a chance to teach and get better.
• Tools matter. The phone, financing, Tempur-Pedic, Podium, and using AI as a real tool to serve guests better. 📲🤖

One of our favorite lines heading into the new year: We cannot control the size of the pie, but we can control the size of our piece!

Our guest is Missy Friel, Director of Retail Learning, who’s been with Mattress Firm for 16+ years. Missy starting on the sales floor and now helping shape how thousands of Sleep Experts learn, grow, and win.

A few highlights you’ll love:

• Missy’s big belief: Learning is a journey, not a destination 🛤️
• The secret to retention: “Forgetting sows the seeds to its own solution”  and repetition is the cure 🔁🧠
• Her #1 “never cut this” training ingredient: practice/role play (yes, even when it’s uncomfortable… make it fun!) 😅💪
• A look at how AI is amplifying training and speeding up skill-building 🤖⚡

Give it a listen and share it with a colleague or friend. It’s packed with real-world takeaways and plenty of laughs.

• Started on the sales floor and climbed all the way to Regional VP of Sales and VP of Learning & Development 🚀
• Shares how role play, clear goals, and “make a friend, make a sale” became the backbone of her success
• Talks about being the first female RVP, leading huge regions, and now shaping the next generation as a professor at Dakota Wesleyan University 🎓
• Drops gold on leadership, hiring, DISC, staying close to the front door, and why AI will never replace a great RSA

If you’re in sales, leadership, or just love a great Mattress Firm success story, this episode is packed with practical nuggets you can use today: from greeting every guest to setting daily goals and coaching your team the right way. 💥

• Why sleep is a leadership strategy and not a luxury 😴
• How “speed is empathy” and why the fastest response usually wins the sale
• Why texting gets 209% higher response rates than phone, email, or Facebook
• How Podium’s AI can be like the best employee you ever hired for under $3/hour
• How to become your customer’s “mattress guy” in their phone – so they text you instead of shopping someone else 📲

Podium has been an incredible partner and Than shares a ton of practical, real-world ideas we can use right now in your stores.

Episode Highlights

• Think Like an Owner: The mindset shift that changed everything for Sam (it can work for you too)...and how it powers five straight years of record sales. 📈
• Culture First: Over-communicate, set clear lanes (the 51/49 rule), and celebrate thoroughbreds. 🐎
• Health & Wellness > Rectangles: Messaging that moves customers and margins. 🛌✨
• Control the Controllables: Focus on experience, lineups, and data—not the headlines. 📊
• Rapid-Fire Fun: From “Thunderstruck” pump-ups to hybrid favorites and family business truths. 🎶

Episode highlights:

• Origin story: From radio DJ to TV anchor to mattress industry change-maker
• “Hybrid” moment: How the term reshaped consumer language and drove real market share wins
• Leadership mantra: Be kind. Be honorable. Be bold.
• Retail gold: Ask more questions—then listen—to sell more beds today
• Event craft: “You win in the transitions”—engineer surprise & delight between every step of the customer journey
• AI, simplified: Become a “prompt boss” to turn AI from toy to tool 📈

Highlights

• Eastern ND wins & warehouse impact — same-day options and smarter routing = more happy guests. 🚚
• “Do the job before you get the job.” Cody’s path from accidental mattress sale to Rookie of the Year & 100K Writer 🏆
• Financing that fits — simple ways to help every guest say “yes.” 💳
• Real-life lessons — turning challenges (and even a broken hip!) into connection, empathy, and results. 💪

Podium Black Friday Prep — Thursday, October 16 at 12:00 PM CT
Fresh holiday-buyer insights, sales strategies, and fun giveaways!
Register here: go.podium.com/QVuYtz

✨ Highlights from this episode:

• A big shout-out to Jared Hardy in Minot, ND 👏 – honored with the Eagle Award from the Chamber of Commerce for outstanding customer service. Jared reminded us it’s never just about selling—it’s about listening, caring, and treating people the right way.
• A deep dive into the art of the greeting 👋 – why those first 10 seconds can make or break a sale.
• Practical techniques, creative ice-breakers, and first-question strategies to set the tone and build trust from the moment your guest arrives.

This one’s fast-paced, fun, and focused on helping you make more sale, more friends, and more referrals with better greetings and stronger connections.

Episode highlights:

• ⚡ “Transfer of enthusiasm” — the #1 sales advantage.
• ☎️ Phone still wins: Sell the appointment with energy and clarity.
• 🧭 Follow the steps: Skip the steps, skip the sale.
• 🧱 Value Zone strategy: Never get beat on price—own the narrative.
• 🎓 Recruiting that works: Internship pipeline and promoting from within.
• 👑 Luxury selling lesson: Start at the top and ask for the business.
• 🛠️ Saturday meetings that pay: If it doesn’t help someone earn more today, don’t hold it.

Here are a few highlights:

• 🧠 The #1 reason most salespeople don’t close (and how to fix it)
• 💬 Magic language like: “Is this the bed you can see yourself sleeping on?”
• 🔑 The art of the trial close and how to get the little “yeses” before the big one
• 🎯 When and how to ask the right closing question (and when to SHUT UP)
• 🐶 His legendary “puppy dog” close: “I'm sorry I failed you…” 😳
• 🛠️ Practical techniques for handling price, one-leggers, and objections

💬 Whether you’re new to the floor or a seasoned pro, TJ delivers a masterclass in confidence, purpose, and language that SELLS.

From his early days delivering beds in a little red Mazda pickup to now leading store execution across 2,200+ stores, Scooter shares his inspiring journey filled with hustle, humility, and heart ❤️.

In this episode:

• How Scooter earned his nickname (hint: he was scootin’ fast 🚚)
• What it was like working at the world-famous Houston Galleria store during its legendary heyday
• The sales mistake that turned into a life-changing lesson (and a Rolls Royce surprise) 💼🚘
• Powerful leadership nuggets like “Listen with intention,” “Own your environment,” and “Lead with heart”

🎧 Don’t miss this heartfelt and hilarious episode:

From selling with Jack Smith to navigating the streets of NYC to becoming one of the most respected real estate minds in our industry — Dan’s story is hilarious, inspiring, and packed with lessons.

🎯 “If you’re not the first shop, you better know what the first shop is doing.” — Dan McGuire

Check it out now and hear how we grew from a small South Dakota crew to a nationwide retail force.

🎙️ Jimmy shares the wild story of his very first mattress sale 33 years ago —including a guest who literally worked for NASA. 👨‍🚀 

🧰 We open up the sales toolbox and dive into all the tools that help us win with guests — from financing and demo units to phone skills and that mighty Firm Five pocket card.
📱 Texting with Podium, 🛠️ mastering the phone, 📄 using tear sheets and brochures, and most importantly — using YOU as the ultimate connection tool.
💡 “People don’t just want a mattress — they want confidence, clarity, and a guide.”

We even talk training tools like Notebook LM and... ChatGPT (👋)!

Let’s keep building, learning, and having fun while we do it.  Let us know what you think of the show!

💪 You’ve got the tools. Time to master them.

From training tips to mindset gold, Brent’s back and better than ever. In this episode, we cover:

💥 Why practice = more paychecks (and how to do it right)

 🎈How to turn your store into a Memorial Day event

🧠 The mindset shift that can change your whole career 

📣 The 3 Ps of true objection handling: Product, Price, or Person

🙌 Why the greeting is everything — and how to own it

🎧 Plus: Brent's hilarious (and humbling) Memorial Day memory featuring a mattress legend!

Whether you're on a heater or looking to get back on track, this one will get your head and heart in the game.

Dr. Kimberly Lemke returns to The BedBuzz podcast and drops more 🔥:

• Why sleep is a daytime issue
• How emotions and anxiety impact your ability to fall asleep
• The trap of obsessing over sleep trackers and gadgets 😵‍💫
• Why your scrolling habit might be destroying your sleep

Plus, she shares what inspired her to write a book for kids (and their parents) about boundaries — and how she unwinds after a crazy day (hint: rollercoasters 🎢 are involved).

Some nuggets you’ll love:

• Why selling protectors isn’t an add-on—it’s common sense 
• How Beautyrest’s 100-year legacy can help YOU close more deals 
• Her secret to staying grounded while raising two boys and being married to a Philly firefighter 
• Plus... what’s the best Philly cheesesteak spot? You’ll have to tune in to find out 

And remember: Rose is your go-to if you want to boost your Serta, Beautyrest, or protector game!

You’ll hear Brandy’s incredible journey from preschool teacher to $12.5M+ (and counting) in mattress sales (!), her secret to handling the “just looking” customer, and why oversharing might just be your best sales tool. 

A few highlights you don’t wanna miss:

• How Brandy makes every guest feel like they’re walking into her home 
• The power of 3 personal things (about them AND you!) 
• Her go-to strategy for turning browsers into buyers 
• That unforgettable story about Jesse and the power of human connection 

Huge thanks to Brandy for being an incredible guest — and to all of you for listening and leveling up your game.

Go give this one a listen. Then go out there and overshare a little!

We sat down with Johnny “Red Shoes” Osterhaus, co-manager in Sioux City and two-time Red Shoes Service Award winner and his story is one you do not want to miss.

Highlights include:

• How he started in 2013 as a porter with a pickup truck named Little Red 
• His craziest delivery ever — involving a windy fire escape and a twin mattress 
• What it's like working next to Sleep Number and how Johnny wins the battle with tech & heart
• The secret to staying fired up even when life throws curveballs 

🎙️ “If you’re not selling beds, you’re helping someone who is."
– Johnny Red Shoes

Thanks for listening— now go out and create your own Red Shoes moment today.

💡 Here’s what you’ll learn:
✅ How Podium’s bulk messaging is driving huge sales 💰
✅ The power of AI responses & phone call transcripts to improve customer interactions 📞
✅ How to use customer reviews & drip campaigns to bring guests back for more!

We sat down with TJ Hathorne from Tempur-Sealy, a mattress industry legend with 27+ years of experience, to talk all things adjustable bases—why they’re a must-have, how to demo them like a pro, and how to overcome common objections. He even shared a killer closing technique you’ll want to try on your very next guest!

Highlights from the show:
✅ Why friends don’t let friends sleep flat
✅ The magic phrase that makes customers say YES
✅ How to break a tie when a guest is stuck between two beds
✅ The #1 mistake salespeople make when demoing an adjustable base
✅ A wild in-store story involving a fight, a locked door, and a very bad decision…

Listen now and get ready to take your sales to the next level!

This episode is packed with golden nuggets to help you sell smarter and make more money. 

Here’s what you’ll learn:

✔️ Why sleep is actually a daytime issue 🌞
✔️ The biggest sleep myths (Hint: Your tracker might be making things worse!) 📊
✔️ How to quiet your racing mind at night 🧘‍♂️
✔️ The crazy reason Walmart & big companies are investing in sleep programs 🏢

 Give it a listen, and let’s start sleeping (and selling) like pros. 

 Episode Highlights:

• Growing up in the mattress industry and learning the ropes from their parents.
• Crazy customer stories that’ll leave you smiling.
• How their bold decision to join the Mattress Firm family changed everything.
• The secret sauce behind their success—and it’s not just the products!

Join us for a fun, inspiring episode packed with laughs, wisdom, and a touch of sibling rivalry.

 Episode Highlights:

• Daniel’s inspiring journey from the Navy to running his own Edward Jones office and continuing his father’s legacy.
• Business lessons from Daniel’s experience, including:
  • The power of building trust with clients and being their go-to advisor.
  • Why running your office (or store) like your own business leads to success.
  • The value of connecting with clients as people—not just customers.
• Financial strategies for every stage of life: How to start saving, manage debt, and make the most of your 401(k).
• A reminder that it’s never too late to take control of your finances and make progress toward your goals. 

Daniel also shares the story behind his dad’s legendary motto, Yambaily—a phrase that embodies love, connection, and support. 

Take a few minutes to tune in, grab some golden nuggets, and start the year strong. 

If you have any financial questions or want to dive deeper into the topics discussed, feel free to reach out to Daniel directly at 651-437-0229. 

✨ 2024 Highlights: Relive the most listened-to episodes and hilarious behind-the-scenes moments. From Kim Vanek’s top-rated show to Tommy Henderson’s pizza adventures, the year was packed with incredible stories.

🎯 Sales Stars: Shoutouts to our top sales pros and amazing stores that saw record growth!

💡 Art Perez’s Wisdom: Hear his inspiring advice to "stop crying, the sun shines every day," and his philosophy of becoming "the mayor of your store" by caring for every single customer interaction.

🤣 Craziest Sales Story: Ever hear of a doctor buying a mattress and realizing he once dissected his sales associate’s ovary? Yes, that really happened to Brandy Wilson!

💡 New Year, New Opportunities: We talk 2025 goals, consumer trends, and why this year is shaping up to be a fantastic year!

You’ll laugh, learn, and be inspired by the unforgettable moments and wisdom that is shared. Plus, get a sneak peek at our exciting 2025 lineup, featuring a financial guru, a hilarious sleep doctor, and even more industry legends!

Thank you all for making The BedBuzz the success it is. This podcast started as a fun way to connect with our team, and now it’s touching lives far beyond our stores. Let’s make 2025 the best year yet—one mattress and one memorable experience at a time.

 Episode Highlights:

• Doug’s journey from small-town life in North Dakota to leading operations for 10 stores and two warehouses.
• His military-inspired approach to efficiency and problem-solving. 
• Unbelievable delivery stories—wait until you hear about the Bobcat lift delivery! 
• How Doug and the team have handled over 176,000 pieces in the past decade, all while navigating weather, logistics, and customer expectations. 
• A glimpse into Doug’s passion for bow hunting and his wild elk hunting adventure. 

This episode offers an inside look at what keeps Mattress Firm North Dakota moving and why operations is truly the heartbeat of our success. 

Let’s take a moment to celebrate Doug and our incredible operations team for their hard work and dedication. Be sure to thank someone on the ops side today—they deserve it! 

Here’s what you don’t want to miss:
👉 Kimbo’s advice for building rapport with customers (hint: it’s all about people first).

👉 Behind-the-scenes stories from the early days of Mattress Firm—even the infamous Paul Stork "pants incident"! 👖😄

👉 The importance of culture and teamwork that made Mattress Firm what it is today.

👉 How the legendary “90-day rule” kept her positive and driven through challenges. 💪

Listen now and hear from one of the most influential women in the mattress industry. It's packed with golden advice and moments that’ll leave you inspired and laughing!

Ryan shares his incredible journey through the industry, packed with lessons and laughs. Here's what you can expect from this can't-miss episode:

🔥 Building Teams that Win – How assembling the right people can make or break a business.
💡 Selling with Authenticity – Why customers value trust and how to make every deal count.
📈 The Power of Mentorship – Insights into learning from the best and giving back.
🎯 Leadership Lessons – How to lead with integrity, adaptability, and a sense of humor.
🛠️ Handling Challenges – From unexpected roles to navigating tough transitions, Ryan has seen it all.
🎉 Creating Fun and Connection – Why making work enjoyable boosts team success and loyalty.

Ryan also shares hilarious sales stories, heartfelt moments, and wisdom you can take straight to your business.

In this show, Trisha dives deep into her best phone tips and tricks, from turning tough questions into opportunities to keeping the energy up every time the phone rings. You’ll also hear us chat about the power of Podium, our secret weapon for connecting with customers through text. 

The phone is your best tool—answer with enthusiasm, make each interaction count, and let customers feel the energy that makes your store different! 

 Tune in now for a dose of inspiration, plenty of laughs, and actionable tips to take your phone game to the next level! 

In this episode, Dan shares his incredible journey from nearly getting fired to becoming one of Mattress Firm's longest-standing and most decorated franchisees. He talks about the early days in Houston, the competitive nature that fueled his success, and the invaluable lessons he learned from working alongside industry greats like Paul Stork and Harry Roberts.

Some highlights from the episode include:

• How Dan and his business partner Albert navigated the challenging early days of owning their Mattress Firm franchise.
• The importance of giving back to the community, and how Mattress Firm became a household name in their markets.
• Dan’s personal battle with cancer and how it has shaped his outlook on life and business today.
• Tips and strategies for staying positive in tough economic times and driving sales success.

It’s an episode full of inspiration, great stories, and practical advice for anyone in the industry!

Don’t miss out—listen now to hear how passion, grit, and determination can lead to lifelong success. 

• "Nothing happens until a sale is made": Art always emphasized that sales are the lifeblood of any business. Without them, nothing else matters.
• Lead by example: Art believed that true leaders always step up, take control, and guide others when needed. His motto: "Either lead, follow, or get out of the way."
• Go the extra mile for your customers: Just like Art, James believes every customer should leave with an experience worth talking about at the dinner table.
• No obstacles, only challenges: Art taught James that obstacles are not roadblocks; they are opportunities to find creative solutions.

You won’t want to miss this inspiring episode! 

Tommy packed this episode with amazing insights on sales, leadership, and the journey from employee to entrepreneur. Plus, he shares some jaw-dropping stories!  You don't want to miss this one!

Derek shares insights from his early days at Simmons, major industry shifts, and some fun surprises—there’s a special story in this episode you won’t want to miss! 

Tune in for a conversation packed with leadership tips, industry trends, and plenty of laughs!

In this episode, we take a deep dive into Stephen’s remarkable journey from his early days at Mattress Firm to becoming a top sales leader and successful business owner. He shares game-changing insights on how to maximize your Labor Day sales, the power of building trust in closing deals, and some unforgettable highlights from his career. This is one episode you definitely don’t want to miss!

Get ready to be inspired and energized for Labor Day weekend—our Super Bowl of sales! Let’s gear up, have fun, and make this Labor Day our best one yet!

Tune in to hear Steve’s take on who really was the best salesperson among the three founders, the challenges of cooking frozen dinners without a microwave, and how a three-year-old almost shattered more than just a storefront window.

Don’t miss this episode filled with wisdom, laughter, and a few surprises. Trust us, you’ll be glad you listened!

In this episode, we chat about the stunning new location (seriously, it looks like something out of a Mattress Firm brochure!), the fantastic community of Grand Forks, and our epic 5 for $5 mattress deal. Spoiler alert: There’s even a surprise giveaway of a sixth free mattress!

Tune in to catch the lively atmosphere, meet some of our enthusiastic guests, and hear all about our special promotions. It’s a celebration you won’t want to miss!

Kelly is incredibly passionate about helping companies like ours grow, especially focusing on boosting sales and income for YOU.

Tune in to hear about:

• The exciting partnership between Mattress Firm and Podium 
• Tips on leveraging Podium to maximize sales 
• Fun stories and memorable sales experiences 
• Golden nuggets like "You might lose the sale, but you never lose the lesson". 

Learn how Podium’s tools can help us achieve even greater success. Don’t miss out on this informative and fun-filled episode! 

You'll hear stories about overcoming challenges, creative problem-solving, and the camaraderie that made Mattress Firm what it is today. Paul shares his unforgettable sales experiences, and Harry’s legendary customer service stories will have you in stitches.

This episode is packed with nostalgia, laughter, and invaluable insights all while having fun and selling beds! 

This episode is packed with fun, laughter, and valuable lessons. Tune in now to catch all the action and boost your sales game.

 Episode Highlights:

• Insightful Strategies: Discover tips and techniques to enhance your selling skills.
• Boost Your Sales: Learn how to effectively promote one of our biggest sales of the year.
• Get Fired Up: Equip yourself with the enthusiasm and knowledge to make the most of this Memorial Day weekend.

 This episode is designed to fire you up and equip you with the skills to sell with confidence and enthusiasm. 

III. Sales Strategy and Customer Service
Learn about the importance of building genuine connections with customers and strategies to elevate your sales presentations.

IV. Adapting and Learning
Brent emphasizes the significance of embracing challenges and the constant pursuit of knowledge for professional development.

V. Personal Challenges and Resilience
Hear Brent’s compelling story of overcoming health challenges, highlighting the power of resilience, faith, and determination.

VI. Sales Techniques and Financing
Gain insights into using financing as a tool for making high-quality mattresses accessible and tips for integrating it into your sales approach.

VII. Power Bases and Complete Sleep System Sales
Discover the advantages of selling complete sleep systems and the impact on customer satisfaction and sales.

VIII. Closing Remarks
A summary of key takeaways emphasizing hard work, continuous learning, and the essence of exceptional customer service.

This episode is packed with actionable advice and heartening stories from one of the mattress industry’s most respected figures. Whether you’re a seasoned professional or new to the field, Brent’s insights are bound to provide valuable perspectives on sales success.

Tune in now to explore the full depth of Brent’s experience and wisdom. Let’s continue to learn, grow, and succeed together in the dynamic world of mattress sales. 

Exclusive Insights: We dive into Steve's journey from his first “sales” job to becoming a renowned author and mentor. His unique perspective and invaluable lessons in sales and personal growth are not to be missed.

Inspiration for All: Regardless of your profession, Steve's story of transformation from a reluctant salesperson to a leading sales expert offers motivation and practical advice for achieving success in any field.

 Nobody tells a story as well as Steve Rigby! Gear up for an episode brimming with wisdom, incredible insights, and paved with golden nuggets. Harry, Jimmy, and Steve are set to deliver an unforgettable experience. 

 Dive in with us as we explore how to make every customer feel incredibly valued right from the start. We'll discuss the importance of asking the right questions, making strong first impressions, and using empathy to build trust.

 You’ll hear some of our top connecting questions, learn about the art of being a NOTICER, and we'll share some funny sales bloopers. Plus, we're giving a new meaning to F.O.R.M. by showing how being N.I.C.E. can forge genuine connections.

 This episode is all about personalizing interactions, understanding every guest's unique needs, and ensuring they get exactly what they want. By applying these insights, salespeople can boost their success and give our guests a memorable experience.  

What's Inside:

• Dive deep as Jon takes us from growing up a “Mattress Firm kid”  in Texas to selling beds while living in his grandmother’s Mitchell, SD basement to “running down a dream” of pursuing a career in music full time. 
• Get the scoop on his hit "Missing You Lately" and how he's juggling gigs, fatherhood, and the elusive quest for a good night's sleep.
• It wouldn’t be a BedBuzz episode without hearing about Jon’s most memorable sale ever!

Special Treat: Jon’s got a guitar and he’s not afraid to use it. Stick around for a live snippet of a not yet released single that’s sure to add some rhythm to your day.

Listen Now: Tune in to catch all the fun, insights, and perhaps learn Jon's secret to selling mattresses and making music that moves us.  

 Key Highlights:

• The Science Behind FIZ: Learn from our deep dive into customer feedback on the importance of aligning in-store messages with advertising efforts.
• FIZ Touchpoints: From the parking lot to the sales floor, we cover how to make every second count within the first 8 seconds of our guest’s visit.
• Personal FIZ Tips: Understand how your personal presentation (how you look) impacts your guests judgment and what you can do to improve today.

 Actionable Takeaways:

• View your store through the guest's lens to identify improvement areas.
• Learn simple actions that make a big difference, such as adjusting store signage or looking busy as customers arrive.
• Don’t miss this episode if you’re ready to transform your store’s first impression and drive sales. Remember, you never get a second chance to make a first impression.

Be sure to check out the fun stories from World Furniture Market in Las Vegas and an exciting announcement at the beginning of our show!   

 Why does it matter? Because the phone is our differentiator. How we answer sets us apart from the competition, creating an inviting atmosphere that makes guests choose to shop with YOU and your store over our competitors.

 Highlights of the Episode:

• Listen to real recordings of Mattress Firm employees and local competitors answering the phone.
• Discover how we set the tone on the phone, shaping the perception of who we are, starting when and through the way we answer the phone.
• This isn't just another podcast episode; it's a journey into the secrets behind "The Answer" and its impact on our brand identity.

From understanding the challenges of writing a million dollars to the best sales techniques, this episode is packed with actionable advice such as: 

• The importance of the PHONE
• Knowing and Selling what’s in stock
• Focus on every guest
• Every ticket matters…regardless of the size
• Relationships matter
• Don’t put pressure on yourself to hit the $1M goal…take care of the guests…and they’ll take care of you.

In the spirit of inspiration and learning, we invite everyone to tune in and discover the strategies, challenges, and how ANYONE can be a Million Dollar Writer.   Because remember, YOU are the difference!

 Join us for tales of Paul's craziest sales adventures, his transition from the sub-prime mortgage industry and teaching English in Japan, to living with Uncle Harry in Houston to moving to Tulsa and eventually founding the South Dakota Mattress Firm franchise with his wife, Gina, and partner, Kelly Christal.

 Listen for the BedBuzz not-so-Blitzy "lightning" round – the longest and most electrifying one yet!  And of course, we had to ask the burning question – did Paul ever spot a shark while riding those California waves? 

 Discover Jason's transition into leading the Multi-Channel Sales Division at MattressFirm Corporate and the invaluable lessons he gained through embracing failure and how in an alternate universe, there might be "FitnessFirm" stores across the United States! 

Hear how Jason approached Harry and Charlie Roberts to discuss opening the North Dakota MattressFirm franchise. Learn about the challenges and triumphs as Jason and his wife, Krista, opened multiple stores across the state, along with a couple of dental practice while simultaneously building a family with two amazing children.  

 We’ll explore the challenges of managing multiple locations across hundreds of miles and the strategies employed by Jason and his team to build and maintain the WolfPack culture within his thriving business.

 Don't miss out on the inside scoop of Jason's most fascinating sale, featuring one of the biggest single bed tickets we’ve ever heard of!

 Join us as we dive into Paul and Gina Hollister's extraordinary journey. From their very first awkward night out to making the move to Tulsa and later embarking on the thrilling adventure of launching the SoDak MattressFirm franchise with Kelly Christal and the Dream Team, we'll cover it all. 

 Paul, Gina, and Kelly Christal  reveal their most cherished moments, from the "grand homecoming" of the franchise to the unforgettable highlights of the past decade. 

 We'll also get the inside scoop on some of the challenges they faced, the triumphant moments, and what it's like to be in those awesome TV commercials along with Paul and Gina’s adorable son, Paxton. 

We applaud the remarkable milestone that the MattressFirm South Dakota has achieved. Forbes  magazine says that most businesses don't make it to their 10-year anniversary, but this one has, and they deserve a standing ovation! 

 In this episode, we'll: 

• Uncover Mettow’s memorable sales experiences and the anecdotes that have shaped her remarkable journey in sales.
• Learn about Mettow's background, upbringing, and the path that led her first to Des Moines, IA and now Mitchell, SD.
• Reflect on Mettow's resilience and success during a challenging time, showcasing her unwavering strength and positivity.
• Explore her transition to South Dakota and her experiences as a vital member of the SoDak Dream Team.
• Highlight her approach to managing the store with a sense of ownership and unmatched dedication.

We conclude the episode with a heartfelt rendition of the song “Don’t save it all for Christmas” beautifully sung by Mettow’s remarkable daughter, Melonie.

 Dean's journey, starting as MattressFirm North Dakota's first employee and rising to the VP of Sales, is a saga that will leave you in awe. Tune in to hear his amazing story, taking you from his roots to the heart of his passion for mattress sales.

 You won't want to miss the captivating narrative of Dean Sather's remarkable journey. And, stay tuned until the very end for a surprise announcement!

 In this episode, we delve into Kelly's extraordinary journey - from her early life to her successful venture into the mattress sales realm. Kelly's story is a testament to dedication and resilience, showcasing her rise from a sales associate to a managing partner in a Mattress Firm Franchise.

 Join us to gain insights into Kelly's experiences as a remarkable woman thriving in a male-dominated industry. Her narrative is one of determination and empowerment, and we're eagerly looking forward to you being inspired by her remarkable story.

 But that's not all! Michael brings more than just his incredible story to the table. His nutty sense of humor adds a unique and entertaining twist to The BedBuzz podcast, making this episode an absolute must-listen.

 So, get ready to be entertained, inspired, and maybe even have a few good laughs along the way. 

 Episode Highlights:

🛌Proven techniques for maximizing sales and having fun during the busy holiday weekend.

🛌Creative ideas to create a lively and enjoyable shopping atmosphere and guest experience.

🛌Expert tips on keeping your head in the game and beating the competition.

 We all know that the Labor Day sale is a significant event (it’s the frickin’ Superbowl of Mattress Sales!!), and with Elliott's guidance, we're aiming for record-breaking results while ensuring everyone has a blast in the process.

 Whether you're a mattress industry enthusiast, a fan of inspiring stories, or just someone seeking an enjoyable podcast experience, "The BedBuzz" promises to deliver a blend of fun, education, and a genuine passion for selling beds.

During the first episode, Harry Roberts told the story of how Mattress Firm was founded.

In this juicy follow up episode, Harry gives his perspective on the changing nature of the mattress business.

What does the industry need to do to better serve consumers? How has confusion reigned over our industry and what can we do about it?

Harry has an opinion and some glistening insights. 

In this episode, Harry tells the story of how Mattress Firm got started.

You’ll find out how three guys from South Dakota launched a retail concept that would become the first coast-to-coast mattress store chain. 

You’ll hear stories of what it was like in the early days. 

Where did they get the name “Mattress Firm” and why did it attract customers?

What were the big inflection points for the business?

This episode is packed with answers, insights, and wisdom from one of the industry’s most motivational thinkers.