Today, we’re sitting down with Adam Pearce from Harcourts Newcastle | Hunter Valley | Lake Macquarie — a former A-League goalkeeper turned real estate professional.

In this episode, Real Estate Today’s Nic Fren sits down with Adam to discuss the mindset shift from elite sport to real estate, and how the lessons from the pitch are shaping his career in property.

Join us as we dive into:

🔷 The leap from A-League football to real estate

🔷 Why Adam chose real estate over coaching

🔷 Preparing for his first Ironman event this weekend

🔷 The discipline and structure from sport that translates into business

🔷 How to enjoy the process — not just chase results

🔷 Overcoming failure and rejection in both sport and real estate

🔷 Turning setbacks into motivation

🔷 Advice for new agents looking to build a resilient mindset

Join us as we dive into:

✨ Why property managers should build their own social media presence—and how to get started
 ✨ The current state of social media adoption in Property Management and where there’s room for growth
 ✨ Practical advice for those hesitant to embrace social media
 ✨ Handling online bullying and trolling with confidence
 ✨ Insights into what content resonates (and what doesn’t) in today’s market
 ✨ Ellen’s bold predictions for social media marketing in Property Management for 2025

This conversation is packed with actionable tips and forward-thinking strategies—don’t miss it! 🎙️

List Now is a New Zealand-based company dedicated to simplifying marketing payments for real estate transactions, helping agents and vendors by providing stress-free, innovative payment solutions. 

Tune in to learn how List Now is revolutionising the real estate industry and improving Agent-Vendor relationships by removing the financial burden from marketing costs, allowing agents to focus on delivering top-tier results for their clients

• 00:40 - Should property managers and business development managers have their own profiles on social media? 
• 02:00 - Why do some property managers or business not embrace social media? 
• 03:40 - How a property manager or BDM can use their social media presence in their listing presentations. 
• 04:35 - What is a potential roadblock for business owners to be mindful of? 
• 05:30 - You may not want to be on social media but you have too. How you can manage this internally. 
• 07:00 - Does your office have a social media policy?
• 07:55 - Create the content for your business, so everything remains on brand. 
• 08:40 - As a business owner, Nic shares why he's decided to let his team grow their own profiles.
• 09:45 - What content works and what's not? 
• 10:50 - What kind of marketing is Harrison and the team doing? 
• 11:40 - How Facebook accelerated the growth of Tommy's Property Management.
• 12:30 - Thoughts on TikTok?
• 14:15 - Why property management performs better than sales content on social media.
• 15:25 - Creating a marketing plan. What does that look like? 
• 16:30 - What metrics are a success on social media? 
• 17:55 - The value of community groups. 

Our conversation also touched on the collaborative approach needed for delegating non-dollar productive tasks, allowing individuals to focus on areas that truly contribute to business growth. Whether you're new to a role or a seasoned professional, the insights shared in our discussion offer practical guidance for optimizing your workflow.

Video Timeline

00:08 Introduction

02:40 - How has the perception of Virtual Assistants changed over the years

04:35 - Cyber security & what's involved when hiring a VA

06:30 - The treatment of a VA

07:50 - What are the most sought after tasks agents are seeking assistance with?

11:25 _ Communication - What's the communication between agent & like

13:45 - When is the right time to hire a VA?

15:06 - How can someone within their first 3 months of the industry benefit from a VA

17:42 - how agents can avoid the real estate roller coaster with the support of a VA 

19:06 - Where/how does someone find a VA?

20:40 - Starting the processes with allocation tasks for a VA

22:20 - Overcoming the nerves to make that first step

25:35 - If you have been burnt by a VA

27:42 - Information sharing between VA's

33:00 - AI vs VA

33:55 - It's important to remember our skillset as agents, we are in the business of building relationships. 

36:30 - Using a VA to nurture your database

The engaging conversation covered a spectrum of topics ranging from Harcourts New Zealand's recent Reader's Digest award to the evolving landscape of property management in the face of new legislation and technological advancements.

Video timeline

0:21 - Harcourts New Zealand has just won the Reader's Digest award for Quality Service Gold Award for Real Estate Agencies. 0:55 - What contribution did property management play in winning the award? 
2:06 - What kind of training do Harcourts offer Property Managers? 
5:20 - Where are Property Management putting their focus at the moment?
7:13 - What's happening with the new legislation?
8:50 - What do these changes mean for a homeowner/landlord?
9:15 - How important are industry awards?
11:20 - How can agents market their award wins.
13:10 - What can you get out of writing an awards submission?
13:50 - The importance of great relationships between Property Managers & Sales Agents
17:35 - What does a good Property Management department look like? 
19:30 - What role is Tech playing in Property Management
21:20 - Cyber & data protection
23:45 - Make a plan to succeed

Video timeline: 

00:39 - Where are we at? What's Happening?  
01:02 - Where is the legislation currently up to? 
02:40 - What are the proposed changes? 
04:06 - What will these changes in legislation actually do? 
05:28 - A Landlord & Property Manager register
07:08: What will the impact of these changes be?
08:05: Why are there so many private rentals? 
09:20: Trust accounting and an unlicensed agent 
11:20: Agents who want to get a license, what/where can they go? 
13:18: The upcoming property managers conference