The VIP Suite at IMAGE Studios with Matthew Landis

On Time, On Point, And Sometimes In Drag: How Todd Peckham Built Multiple Dream Careers

Fri, 10 Apr 2026 08:00:00 -0400

Matthew sits down with Todd Peckham, hairstylist at IMAGE Studios Denver and Denver drag legend, to unpack what it takes to run multiple creative careers at a high level. From course corrections and happy accident, to the non‑negotiable power of being on time, Todd shares the habits that built a loyal clientele over decades. He explains why solid fundamentals, honest communication, and never faking it are the real secrets behind great hair and a fully booked schedule.

Todd also takes us behind the lashes into the world of Daniella DeCoteau, his drag persona and the star of Denver’s beloved Drag Stravaganza cabaret. He talks about growing up as the “gay kid” in a tiny Colorado town, inheriting a relentless work ethic from his father, and learning to turn desire and perseverance into sold‑out shows, four times a year, at ever-bigger venues. From navigating family dynamics (including a late‑in‑life revelation about his dad) to building community through drag, Todd shows how creativity, resilience and a bit of small‑town gumption can turn a studio and a stage into a life you can’t believe is yours.

Whether you’re an independent beauty and wellness pro, an aspiring drag artist, or just someone trying to juggle multiple passions, this conversation is a masterclass in owning your mistakes, honoring your time and letting your most amplified self lead the way behind the chair and under the spotlight.

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

The Esthetics Café with Leila Macias: Brewing Confidence with Acne-Focused Skincare

Fri, 27 Mar 2026 11:00:00 -0400

In this episode of The VIP Suite, Matthew Landis sits down with Leila Macias, licensed aesthetician, CIDESCO diplomat, and owner of Esthetics Café at IMAGE Studios Poway, CA. Leila specializes in results-driven acne treatments. She shares how a single, unforgettable teenage pimple sparked a lifelong passion for skincare, ingredient deep-dives, and personalized treatment plans. Drawing from her love of coffee, Leila created the Esthetics Café brand to mirror the idea that, just like coffee, there is no “one-size-fits-all” facial—every client’s skin recipe is unique.

Leila also dives into her philosophy of simple, approachable education, breaking down complex science into language clients can actually use. She talks about building client confidence (including nervous teen boys), setting clear boundaries and consent around social media and photos, and being intentional about tone, communication, and first impressions, especially with intimate services like waxing. You’ll hear how she plans her Instagram content a month at a time, protects client privacy, busts common skincare myths (including high-number SPF), and channels the emotional weight of client stories into her next big goal: becoming an esthetic nurse. This is a must-listen for any beauty or wellness pro who wants to combine technical skill, heart, and strategy to build a business that truly transforms lives.

Catch Leila on Instagram is @esthetics_cafe

Fearless at 20: How Jayden Randels Built a Booked-Out Brand in Under a Year

Fri, 13 Mar 2026 08:00:00 -0400

In this episode of The VIP Suite at IMAGE Studios, Director of Education Matthew Landis sits down with Omaha-based hairstylist and content creator Jayden Randels, an IMAGE Studios La Vista Pro who went from hair school graduate to fully booked in under a year. Jayden shares how a last-minute decision to join a friend in hair school turned into a career he loves, why entering Behind the Chair’s One Shot student competition changed everything, and how networking with top artists and mentors accelerated his growth. Matthew and Jayden break down what it really means to be your own boss early in your career, and how suite ownership has given Jayden the freedom and runway to chase big opportunities.

They also dive deep into social media strategy, fear, and authenticity. Jayden reveals how he’s been building his brand since age 11, why a single “rage-bait” viral video filmed in a Nebraska cornfield now accounts for roughly 80% of his clientele, and how he uses filming and editing as a tool to improve his craft behind the chair. From overcoming the fear of looking stupid, to using humor and imperfection to build trust, to why he’s over AI-heavy, overly polished content, Jayden offers real, actionable insight for independent pros at any stage. If you’ve ever wondered how to show up online in a way that feels real, sustainable, and profitable—this conversation is your new playbook.

You can find Jayden on Instagram: @jaydenrandels

Changing Lives Without Burning Out: Elizabeth Faye and the Vitality Project

Fri, 27 Feb 2026 06:00:00 -0500

Matthew sits down with globally recognized educator and founder of Hair Love University and The Vitality Project, Elizabeth Faye. Elizabeth shares her powerful journey from troubled teen and behind-the-chair stylist to trauma-informed life coach and wellness advocate for beauty and wellness pros.

They dive into burnout, nervous system health, “trauma dumping” in the salon, why beauty and wellness professionals truly change lives, and simple, free daily practices, like breath work and meditation, that protect your energy and your business.

Plus, get a sneak peek into the upcoming IMAGE Pro Academy Masterclass: “Burnout Proof Your Beauty and Wellness Business.”

Learn more about The Vitality Project and Hair Love University by following Elizabeth on Instagram at @heyelizabethfaye or check out her website: heyelizabethfay.com.

Matthew Landis Introduces IMAGE Pro Academy: The Next Evolution in Salon Suite Education

Sat, 15 Nov 2025 08:00:00 -0500

In this special episode of The VIP Suite, Matthew Landis and Kenzie Bowlby unveil the highly anticipated IMAGE Pro Academy, an all-new learning platform designed to empower independent beauty and wellness professionals.

Discover how the Academy will offer shorter, more flexible live classes; on-demand learning modules; exclusive master classes with industry leaders; and a vibrant community forum. Matthew and Kenzie share their passion for helping Pros thrive, discuss the importance of understanding your “why,” and explain how IMAGE Studios continues to evolve to meet the needs of solo entrepreneurs.

Whether you’re brand new or a seasoned pro, learn how the IMAGE Pro Academy can help you grow your business, stay inspired, and shape a fulfilling, sustainable career. Don’t miss the details on upcoming courses and how to sign up!

Building Her Empire: Dr. Trayce Madre On Success Through Systems And Niching Down

Sat, 01 Nov 2025 06:00:00 -0400

In this episode of The VIP Suite, host Matthew Landis interviews Dr. Trayce Madre, psychologist, entrepreneur, and luxury hair brand founder. Trayce candidly shares her journey from struggle to seven-figure success, revealing how mindset, specialization, and business systems transformed her career. Discover her strategies for identifying your ideal client, perfecting client experience, and building a brand that thrives, even through setbacks. Hear about her latest projects, mentorship, upcoming classes, and her role on the entrepreneurial reality show "The Blox." This conversation is a masterclass in resilience, intentional growth, and redefining success in the beauty industry.

Lexi Barnett, Owner of Unwind Microspa, on Memberships, Mindset, and the Unwind Cookie

Sat, 18 Oct 2025 06:00:00 -0400

Host Matthew Landis welcomes Lexi Barnett, founder of Unwind MicroSpa in Warson Woods, Missouri, to talk about turning her passion for skincare into a thriving micro-business, prioritizing results-driven relaxation and personalized client care.

Discover Lexi’s unique touches—like her famous homemade Unwind cookies, the creation of her facial membership club, and her strategies for consistent growth through social media and community engagement.

Whether you’re an aspiring esthetician or a seasoned professional, Lexi’s journey offers valuable lessons in entrepreneurship, self-investment, and the magic of building genuine client relationships.

Find Lexi on Instagram: @unwindmicrospa

Soula Christopulos on Business Mindset and Living Fully

Sun, 05 Oct 2025 06:00:00 -0400

Matthew Landis welcomes Soula Christopulos—talented hairdresser, certified growth coach, and business consultant from IMAGE Studios in Holladay, Utah. Soula shares her 20-year journey in the beauty industry, her leap to independence, and how her passion for helping others led her to coaching and consulting. Together, they discuss the challenges beauty and wellness professionals face, from overcoming the comparison game to embracing the business side of their careers. Soula offers practical advice on goal setting, logging business details, and finding clarity when feeling stuck. The conversation also explores the power of mentorship, the importance of being present, and the joy of balancing family, travel, and personal growth. Whether you’re a seasoned pro or just starting out, this episode is packed with wisdom, encouragement, and actionable tips to help you thrive—both behind the chair and beyond.

Find Soula on Instagram: @soulachristopulos

It’s Not About You: Minerva O'Toole Believes It's About Empowering Them

Sat, 13 Sep 2025 05:00:00 -0400

Host Matthew Landis sits down with Minerva O'Toole, a seasoned stylist, educator, and creative force at IMAGE Studios Warson Woods in St. Louis. Minerva shares her journey from theater and fashion to bridal and backstage at New York Fashion Week, revealing the driving forces behind her passion: endless curiosity, the pursuit of inspiration, and a deep commitment to helping others shine. The conversation delves into the importance of finding your niche, the value of mentorship, and the lessons learned from working alongside industry icons. Minerva also opens up about the challenges and rewards of balancing multiple creative paths, the role of family and community in her success, and her evolving relationship with social media as a business tool.

Listeners will discover Minerva’s unique perspective on building confidence from the inside out and her vision for leaving a legacy that celebrates inner beauty and self-expression. Whether you’re a seasoned pro or just starting out, this episode offers practical wisdom, heartfelt stories, and a reminder that true success in the beauty industry is about more than just technique—it’s about connection, empathy, and empowering others to feel their best. Tune in for an honest, uplifting conversation that will leave you inspired to embrace your own journey and make a difference in your community.

Find Minerva on Instagram: @minervathehairstylist

Carving Your Niche: Kate Lofton on Client Experience, Mindset, and Modern Salon Success

Sat, 30 Aug 2025 06:00:00 -0400

Join host Matthew Landis in this inspiring episode of The VIP Suite as he sits down with Kate Lofton, owner of Gold Rush Salon at IMAGE Studios in Boulder, Colorado. Kate shares her journey from defining her ideal client to building a business that prioritizes comfort, efficiency, and a positive mindset. Discover how she tailors her services for busy women, incorporates thoughtful touches like client feedback forms, and leverages both Instagram and Facebook to connect with her community. Kate also discusses the importance of staying true to your standards, embracing your strengths, and creating a welcoming environment for every client. Whether you’re a seasoned pro or just starting out, this episode is packed with actionable insights for building a thriving, client-focused salon business.

Find Kate on Instagram: @goldrush.salon

No Tax on Tips: A Conversation With Jason Olsen, CEO & Founder of IMAGE Studios

Sat, 16 Aug 2025 06:00:00 -0400

In this special episode of The VIP Suite, host Matthew Landis sits down with IMAGE Studios Founder and CEO, Jason Olsen, to break down the recently passed "No Tax on Tips" provision, a major win for independent beauty and wellness professionals. They talk about who qualifies for the deduction and what steps you need to take if you’re eligible. Jason and Matthew address common questions and misconceptions, providing clarity on income limits, reporting requirements, and the importance of tracking your tips and expenses.

This episode is packed with actionable advice to help you make the most of this new law. Learn about the benefits of using tools like GlossGenius for income tracking, why consulting a tax professional is essential, and how this provision could free up more cash for your business or personal goals. Don’t miss out on this timely conversation that could help you save thousands and set your business up for greater success!

Aisha Carter Cathey Fe: Faith And Purpose In The Beauty & Wellness Business

Sat, 02 Aug 2025 06:00:00 -0400

Aisha Carter Cathey Fe of Spalon Suiradal has created a beauty business centered on faith, purpose, and healing at IMAGE Studios in Birmingham, Alabama. She shares how her grandmother's cancer experience inspired her to provide free services to cancer patients, creating a tranquil atmosphere that offers peace beyond physical transformation.

About Aisha:

• Specializes in precision cuts, silk press, and extensions based on her love of cutting and helping hair grow
• Created "Beauty Inside and Out" campaign focusing on helping clients feel deserving of beauty
• Named her salon after her son who passed in 2023, maintaining his peaceful spirit in her business
• Provides free services to cancer patients in honor of her grandmother
• Uses aromatherapy, soft lighting, and tranquil atmosphere to create safe spaces for vulnerable clients
• Attributes IMAGE Studios education for encouraging her to raise her prices, resulting in $20,000 additional income in less than a year
• Views time as the ultimate luxury she can provide clients
• Believes beauty professionals should be recognized for the heart and healing they bring

Follow her on social media: @spalon_suiradal (Facebook/Instagram) and @aishacartercathey (TikTok)

Genius Barber And Content Creator, Emmanuel Garcia, Offers Advice And Inspiration For Reaching Your Ideal Clients

Sat, 19 Jul 2025 07:00:00 -0400

In this episode of The VIP Suite, host Matthew Landis sits down with Emmanuel Garcia, The Temecula Barber and owner of The Storm Room (@emmvnvel2) to explore his remarkable journey from cutting hair in his parents' backyard during COVID to becoming a successful salon professional at IMAGE Studios in Temecula, California. Garcia shares his unique approach to barbering, emphasizing the importance of truly listening to clients and helping them achieve their desired look, especially for those who want to maintain longer hairstyles while getting a professional cut.

Emmanuel reveals his innovative content creation strategy, breaking down how he uses minimal equipment like an iPhone, strategic lighting, and free editing apps to produce high-quality social media content that attracts clients.

As a new father, Garcia discusses how becoming a dad has motivated him to continue building his business and create a legacy that inspires others to pursue their passions, regardless of traditional career expectations. His story is a testament to creativity, perseverance, and the power of believing in oneself in the beauty and wellness industry.

Follow Emmanuel on Instagram: @emmvnvel2 or TikTok: @emmvnvel

Sawyer Gray's Journey to Tattoo Artistry and Independent Success

Fri, 04 Jul 2025 08:00:00 -0400

From surviving several toxic apprenticeships to building a dream tattoo business at IMAGE Studios in Jacksonville, Florida, Sawyer Gray's raw and inspiring story will light a fire in every salon suite professional who's ever felt stuck.

Hear how this passionate tattoo artist turned personal challenges into a powerful journey of creative freedom, client connection, and unapologetic self-belief. With vulnerability, humor, and grit, Sawyer reveals the heart behind her art and the courage it takes to carve your own path in a challenging industry.

This isn't just a podcast episode—it's a masterclass in turning obstacles into opportunities.

Follow Sawyer on Instagram: @sawyer.gray.tattoos

Creating Your Happy: Mika Toussaint's Holistic Journey to Skin Care Boss and Self-Care Expert

Fri, 20 Jun 2025 06:00:00 -0400

Mika Toussaint, a renowned aesthetician from IMAGE Studios Dallas Galleria, has turned personal struggles into professional mastery. After battling hormonal acne and navigating profound personal loss, Mika developed Dallas Pro Aesthetics, a unique wellness practice that goes beyond traditional skincare by integrating nutrition, mental health, and personalized treatment plans. Her approach doesn't just heal skin, it empowers clients to create lasting, comprehensive wellness transformations.
In this inspiring podcast episode, Mika shares her journey of self-discovery, revealing how she became an acne expert and wellness coach by first healing herself. From creating a self-love journal to offering virtual consultations and developing game-changing green smoothie recipes, Mika demonstrates that true beauty starts from within. Her holistic methodology proves that effective skincare isn't about quick fixes, but understanding the intricate connections between diet, mental health, and skin condition, making her a trailblazer in the beauty and wellness industry.

Follow Mika on Instagram at @dallasproaesthetics

Grace Schafer, The Hair Lab, Decodes the Science of Success

Fri, 06 Jun 2025 09:00:00 -0400

Grace Schafer is not your average hairstylist. A red hair enthusiast, cutting specialist, wedding artist, and certified extension artist, from IMAGE Studios in Grand Rapids, Michigan, she has carved out a unique niche in the beauty industry by combining her passion for theater, science, and hair design. With a keen eye for color theory and a commitment to educating her clients, Grace has built The Hair Lab into a thriving independent business that challenges traditional salon approaches.

In this inspiring episode of The VIP Suite podcast, Grace shares her journey from commissioned stylist to independent business owner, revealing the mindset shifts, challenges, and transformative moments that have shaped her career. From helping clients through personal struggles to mastering the delicate art of red hair formulation, Grace demonstrates how creativity, scientific understanding, and a genuine desire to empower clients can lead to professional success and personal fulfillment.

Find her on Instagram: @thehairlab.ges and TikTok: @gmistster

Alyssa Pablo, Brand Manager at GlossGenius on Time-Saving Technology and Business Growth Strategies

Sat, 24 May 2025 09:00:00 -0400

Alyssa Pablo shares her inspiring journey from salon manager to GlossGenius Brand Manager, offering invaluable insights into marketing strategies, retail sales, and work-life balance for independent beauty and wellness professionals. Discover powerful tools like AI-powered marketing, custom service packages, and simplified checkout processes that can help you scale your business, boost client retention, and express your unique professional identity.

Dive into the world of beauty entrepreneurship with Matthew Landis and Alyssa Pablo from GlossGenius in this game-changing podcast episode. Learn how innovative salon software can transform your business by streamlining booking, payments, and client management, helping beauty professionals save time, increase revenue, and create seamless client experiences.

To learn more, check out their website: glossgenius.com

To sign up for GlossGenius, use the link: https://bit.ly/IMAGEPROALLIN and coupon code IMAGEPROALLIN.

Zoey Pearson's Salon Suite Story: Going Viral & Growing Fast

Fri, 09 May 2025 08:00:00 -0400

In this episode of The VIP Suite podcast, host Matthew Landis welcomes Zoey Pearson, a salon suite entrepreneur who turned her single penthouse space into a thriving multi-suite head spa business. Zoey lead a viral TikTok movement that led to over $47,000 in gift card sales, a fully booked schedule, and hiring a dream team of professionals, all within the IMAGE Studios salon suite model.

Zoey opens up how she tackled imposter syndrome, employed a smart and effective marketing strategy, and built a powerful brand using TikTok. She offers valuable advice for anyone looking to scale their beauty business.

This episode is a must-listen for hairstylists, estheticians, and any salon suite owners who are ready to level up. Learn how Zoey combined strategy, authenticity, and community to create a micro-spa that inspires and delivers real results.

On Instagram: @the.headspa & @zoeypearsonhair

On TikTok: @theheadspa614

Keri Mills, The Happy Hairstylist: How She Built A Thriving Salon Suite Business In Record Time

Sat, 22 Feb 2025 14:00:00 -0500

Keri Mills is a successful hairstylist who built a thriving business at IMAGE Studios in Laguna Hills, California. Keri started her career at Supercuts, which provided valuable business experience, before moving to a high-end salon. Opening her own suite at IMAGE Studios gave her the freedom to tailor her business and services to meet the needs of her dream clientele.

Keri is killing it in her business using strategic marketing, focusing on platforms like Yelp and Google where clients are actively searching, rather than relying heavily on social media. She believes in providing an exceptional client experience, treating each person like a friend and making them feel comfortable. Her relatable personality and storytelling ability have also helped her build a huge following on TikTok, though it isn't what actually built her clientele.

Keri recently shared her marketing expertise at the Premier Anaheim hair show. She credits much of her recent success to the support and guidance of the IMAGE Studios community, including fellow stylist, Julee George, whom I interviewed in Episode 10. Her passion, business savvy, and commitment to her clients have allowed her to quickly build a thriving independent salon suite business.

Follow Keri on Instagram: @the_happy.hairstylist and TikTok: @the_happy_hairstylist

Katie Brenner, Hair Stylist and Global Artistic Director, on Her Upward Journey to Success

Fri, 10 Jan 2025 06:00:00 -0500

Katie Brenner, owner of KTB Hair at IMAGE Studios Arapahoe Crossing, Colorado, shares her remarkable journey from being an independent hairstylist to becoming a Global Artistic Director for Rusk Hair Care and Christian Michael Hair Extensions, and an Artist for a plethora of other national brands. She opens up about her determination, persistence, and the challenges she overcame to achieve success. Katie’s story is one of grit and adaptability.

Katie reflects on her transition to salon suite ownership, which provided her with the freedom and control to shape her business and personal life. She highlights the benefits of this model, such as creating a private, comfortable environment for her clients and having the space to produce engaging content. Katie also dives into her innovative marketing strategies, including leveraging Instagram and Facebook to showcase her expertise, attract her ideal clients, and streamline consultations through transparent communication.

As a passionate entrepreneur and creative professional, Katie emphasizes the importance of perseverance, building meaningful connections, and taking risks to achieve growth. She credits her husband and community for their unwavering support and shares her excitement for future opportunities, including international projects and leadership roles. Whether you’re a seasoned beauty professional or just starting out, Katie’s journey offers valuable insights and motivation to embrace challenges and carve your path to success.

Desarai Mannelly & Emily Condle: The Story Behind Sage Head Spa’s Success

Fri, 01 Nov 2024 06:00:00 -0400

Matthew Landis sits down with the powerhouse duo, Desarai Mannelly and Emily Condle, co-founders of Sage Head Spa, to discuss their journey from longtime friends to successful business partners. Desarai and Emily share how their complementary strengths, mutual trust, and backgrounds as an esthetician and cosmetologist have fueled Sage Head Spa’s expansion from one location in Alpharetta, Georgia, to seven thriving locations across the Southeast. With insights into how they introduced Japanese head spa treatments to a new market, they detail how they’ve made relaxation and scalp health both accessible and luxurious.

The partners dive into their approach to overcoming challenges, from handling rapid growth to staying true to their vision and values. They discuss the highs and lows of balancing business and friendship, the importance of clear communication, and how supporting each other through every decision has been key to their success. Desarai and Emily also talk about the journey of marketing their unique services, expanding their social media reach, and embedding themselves in their local communities.

Listeners will leave inspired by this tale of teamwork, resilience, and innovation. This episode offers a rich perspective on the value of partnerships in business and the power of shared dreams.

April Benincosa, IMAGE Studios® Owner, Is On A Mission Of Self-Love And Empowerment

Fri, 04 Oct 2024 13:00:00 -0400

April Benincosa, owner of four IMAGE Studios® locations in Salt Lake City, talks with Matthew about her evolution from hairstylist to successful entrepreneur and coach. April shares her transition from working behind the chair to managing multiple salons and becoming the first IMAGE Studios® franchisee. She discusses the emotional decision to quit hairdressing after 24 years, creating additional freedom to pursue her passion for coaching and empowering women.

April is on a mission to help women cultivate self-love and sovereignty. She shares the spiritual practices that support her personal growth, including mirror work, EFT tapping, and aura cleansing. With her coaching program, she encourages women to break free from generational patterns and reclaim their power. April also gives a preview of her upcoming podcast with her badass sisters, which will explore deep feminine wisdom.

April is getting certified in Tantra, with the goal of helping women reconnect with their sensuality and heal from trauma. Through her story, April offers inspiration to prioritize self-love, question limiting beliefs, and embrace every person's infinite and priceless worth.

Danny Argote: Ink, Art, And Passion

Fri, 20 Sep 2024 12:00:00 -0400

In this episode, Matthew welcomes Danny Argote, tattoo artist and founder of Ink and Art Collective at IMAGE Studios in Thornton, Colorado. Danny shares his artistic journey from tracing comic books to becoming a sought-after tattoo artist, including his work at San Diego Comic-Con. He sees parallels between tattooing and other creative fields, like hairdressing, and the duo agree on the importance of mastering the fundamentals before breaking the rules. Danny shared his gratitude for the supportive community at IMAGE Studios, which helped him transition smoothly to an independent tattoo artist while retaining 90% of his clientele.

Matthew and Danny talk about his business dynamics, particularly the partnership with his wife, who specializes in permanent makeup and tattoo removal. Together, they offer a broad range of services while ensuring clients have a positive, comfortable experience. He outlines his thorough consultation process, from discussing style and placement to preparing clients for their sessions. He believes in creating a welcoming environment where clients feel cared for and relaxed during the tattooing process.

Looking ahead, Danny shares his dream of opening a Community Arts Center to support independent artists and offer education. With a background in teaching and mentoring, he envisions a space where creativity thrives, and artists can collaborate. Throughout the episode, Danny’s passion for art, music, and giving back to the community shines through, inspiring listeners to pursue their own creative paths

Juwan Deshawn, The Spiritual Cosmo, Embraces Spirituality And Authenticity In All Things

Fri, 30 Aug 2024 06:00:00 -0400

Matthew chats with spiritual cosmetologist and healer, Juwan Deshawn, on how their spiritual gifts, once a source of isolation, have become integral to their work in the beauty industry. Juwan offers services that go beyond haircuts, including numerology, color magic, and Tarot readings, all rooted in the belief that energy is key to creating authentic beauty experiences.

Juwan and Matthew delve into the challenges and rewards of merging spirituality with a professional career in beauty. Juwan reflects on their journey to self-acceptance, their experience of being a "black sheep" in their family, and the significance of their non-binary identity. They discusses the importance of creating a safe and supportive space for clients, where they can explore their own spiritual paths while receiving personalized beauty services. The conversation highlights the need for authenticity in the industry and the powerful impact of genuine client connections.

Beyond their work, Juwan shares their love for dancing, roller skating, and listening to audiobooks as part of their self-care routine. They offer advice on how to separate from external noise and embrace one's true self, both in business and in life. With a focus on perseverance, self-awareness, and joy, Juwan encourages listeners to be the loudest, most authentic version of themselves as they navigate their own journeys of self-discovery and professional success.

Molly Butland Survived A Near-Death Injury And Is Flourishing In The Art of Vivid Hair Color

Fri, 16 Aug 2024 11:00:00 -0400

Matthew sits down with vivid hair color specialist Molly Butland to discuss the artistry, creativity, and dedication required to produce vibrant hair colors, from high school experiments to becoming a sought-after colorist known for creating bold, personalized styles.

Matthew and Molly explore the importance of creative freedom and the value of creating a comfortable, welcoming atmosphere for clients. They discuss their experiences working in traditional salons and the challenges and rewards of starting their own businesses. Emphasizing fair pricing and knowing your ideal client, they offer practical advice on building a clientele that resonates with their artistic visions and personal values.

The episode wraps up with a focus on inspiration, self-care, and entrepreneurship with Molly sharing her sources of creative inspiration, from nature to social media, and discusses her future goals, including teaching vivid hair coloring classes and expanding her business. Matthew and Molly discuss the importance of grounding techniques and self-care routines in sustaining their passion for the beauty industry, offering support and encouragement to fellow creatives on their journeys.

Christopher Johns, "Updo Man," Talks Sustaining Joy And The Importance Of Networking

Fri, 09 Aug 2024 08:00:00 -0400

Christopher Johns, a 30-year veteran of the beauty industry built a career based on his passion for making a difference in his clients' lives. Based in Lexington, Kentucky, he shares the the joy he finds in his work and the satisfaction of being part of the Image Studios salon suite community.

Matthew and Christopher discuss the art of hairdressing, emphasizing the importance of personalization and creativity. They explore the challenges faced in understanding and meeting clients' needs and the crucial role of effective communication and empathy.

They also talk about the significance of mentorship, networking, and self-care in building a successful career. Christopher reflects on his inspirations and the impact of mentors in his journey, while Matthew underscores the value of soft skills like communication and the willingness to take risks. Together, they offer practical advice on growing a clientele through personal connections and social media, handling challenges, and maintaining a positive outlook in the face of adversity.

Meg Schmitz, IMAGE Studios Franchise Owner, Knows What It Takes To Be An Entrepreneurial Powerhouse

Fri, 02 Aug 2024 08:00:00 -0400

Matthew sits down with Meg Schmitz, a seasoned franchise owner and consultant, to delve into the intricacies of running a successful beauty, health, or wellness business. They explore the challenges faced by self-employed professionals, from mastering time management and financial literacy to achieving a harmonious work-life balance.

Meg and Matthew share their experiences and offer practical advice on navigating the opportunities and challenges within the beauty, health, and wellness industry. They underscore the value of collaboration, knowledge sharing, and hard work in achieving success. By taking risks and overcoming fears, beauty professionals can unlock their full potential.

Together, they also provide actionable insights for beauty professionals looking to elevate their careers and achieve independence and flexibility through franchising opportunities with IMAGE Studios. Whether you're an established beauty, health, or wellness professional or just starting, this episode offers valuable guidance on building a thriving beauty business.

Told She Wouldn't Succeed, Carlie Jo Shingledecker of Hair By Carlie Jo & Timeless Luxury Hair Extensions. Proved The Haters Wrong

Fri, 26 Jul 2024 08:00:00 -0400

Carlie Jo is a dynamic entrepreneur who has successfully built two thriving businesses in the beauty industry. Carlie shares how her relentless drive and passion have been key to her growth. Carlie also provides insight into her client base and how she has cultivated a loyal following by offering high-quality services and products.

Carlie opens up about the past six months, a period of significant growth for her extension line, which now serves multiple IMAGE Studio locations and salons across different states. She reflects on the trial and error process that led to her current success, emphasizing the importance of quality and perseverance. Carlie’s candid account of her business development offers valuable lessons for anyone looking to expand their own ventures.

Furthermore, Carlie discusses her motivation for going independent and how she overcame early setbacks, including a move and rebuilding a clientele from scratch. Her story of defying the odds, particularly after being told she wouldn't amount to much, is truly inspiring. Carlie shares practical advice for new entrepreneurs, highlighting the importance of knowing your worth, setting competitive prices, and not being afraid to seek help. This episode is packed with insights and encouragement for anyone navigating the challenges of running their own business in the beauty industry.

From Corporate to Cuts: Jason Fuentes of Fadelife Fade Shop And One Father's Journey To Thriving Salon Suite Business Owner

Fri, 19 Jul 2024 08:00:00 -0400

In this compelling podcast episode, Matthew and Jason Fuentes from IMAGE Studios in Sparks, NV, dive into the inspiring journey of a dedicated father who made a courageous career shift to prioritize his daughter. Discover how Jason transitioned from a demanding corporate role where he spent over a decade, to pursuing cosmetology and owning his own business. As a single parent, the decision was challenging, but his commitment to being present for his young daughter drove him to seek a career with more flexibility and personal fulfillment.

Jason shares the challenges of attending cosmetology school while juggling a full-time job and parenting responsibilities. He reflects on the sacrifices made, the support system that kept him going, and the ultimate reward of owning his time and being there for his daughter's important moments. The story highlights the importance of following one's passion and the transformative power of making bold life changes for the sake of family and personal happiness.

In addition, he offers valuable insights into building a successful independent salon suite business. From creating a unique client experience to mastering social media marketing, he provides practical advice for aspiring entrepreneurs in the beauty, health, and wellness industry. Learn how he overcame initial setbacks, rebuilt his clientele, and established a reputation for luxury service and personalized care. This episode is a testament to resilience, the power of community, and the pursuit of dreams despite the odds.

Trina Peckenham of Reno Hair Extensions on Specialization, Finding Your Why, and Embodying Integrity

Sat, 25 May 2024 10:00:00 -0400

Trina Peckenham, a seasoned professional with over 30 years of experience, discusses her journey to specializing in hair extensions. Trina also advises aspiring specialists to find their "why" and invest in themselves through education, highlighting the importance of passion and connection with clients for success.

Matthew Landis delves into Trina's decision-making process regarding the type of hair extensions she offers, acknowledging the complexity of the field and Trina's dedication to choosing methods that align with her values of scalp health and natural aesthetics. Trina's integrity shines through her commitment to honest communication with clients, even if it means admitting when a service isn't suitable, ultimately prioritizing their satisfaction over financial gain.

Trina and Matthew chat about various aspects of building and maintaining a clientele, including proactive marketing strategies and the importance of embodying one's business values in every interaction.

Trina also shares insights into her daily practices for personal growth and business success, emphasizing the significance of maintaining balance and nurturing relationships. She credits her faith as a guiding force in her life and business decisions, highlighting the importance of integrity and authenticity.

Looking ahead, Trina envisions another decade of serving clients with passion and dedication, with potential retirement plans centered around continued exploration and engagement within the industry. Through her story, Trina exemplifies resilience, integrity, and a relentless pursuit of excellence in her craft.

Sarai Speer, Creator Of The Balanced Stylist Society, Shares Her Road Out Of Addiction And The Journey To Fulfillment And Better Mental Health

Sat, 04 May 2024 10:00:00 -0400

In this episode of The VIP Suite, Matthew Landis interviews acclaimed hair educator and mental health advocate Sarai Speer. Sarai shares her inspiring story of overcoming addiction and homelessness to build a successful career in hair and the creation of The Balanced Stylist Society. She discusses hitting rock bottom at age 31 before getting sober and committing to personal and professional growth.

Sarai talks about the impact her work behind the chair had on her mental health as she struggled with anxiety, overwork, and an eating disorder. She explains how she burned out from working 100 hours a week before seeking treatment. Sarai also talks about the importance of self-care and creating balance to avoid burnout for hairdressers.

Sarai also shares what she's doing now to support the mental wellness of beauty professionals. This includes her thriving online community, the Balanced Stylist Society, and upcoming mental health workshops. Sarai emphasizes the need for hairdressers to prioritize their mental health and implement boundaries to sustain themselves in this demanding industry.

Eloise Blake & Talbott Anderson, Salon Suite Pros, on Crafting Confidence: The Art of Beauty and Connection

Thu, 18 Apr 2024 14:00:00 -0400

Eloise Blake and Talbott Anderson share their inspiring journey of building a thriving salon business from the ground up. From the moment they took a leap of faith together, their partnership blossomed into a remarkable entrepreneurial adventure. Discover how their complementary strengths - Talbott's prowess in business management and marketing, paired with Eloise's creative vision and passion for beauty, laid the foundation for their salon suite success.

Step into their carefully curated studio, designed to emanate a serene and inviting ambiance that reflects their commitment to client comfort and confidence. With a focus on fostering lasting relationships, they prioritize client satisfaction above all else, leveraging social media and word-of-mouth marketing to steadily grow their clientele.

As they chart their course for the future, Eloise and Talbott envision continued growth while preserving the intimate and supportive atmosphere that defines their salon. While expansion is on the horizon, they remain dedicated to maintaining a small, family-oriented ethos, prioritizing quality service and personal connections. Their journey serves as a testament to the transformative power of passion, hard work, and unwavering support from those who uplift and inspire.

Julee George of Rocket Science Salon: Nurturing Client Relationships and Building Your Salon Suite Business

Tue, 27 Feb 2024 15:00:00 -0500

Discover the remarkable journey of Julee George, a seasoned hairstylist with 36 years of experience, as she shares insights from beauty school to salon ownership and the transition to becoming an independent stylist. Dive into her captivating story, filled with lessons learned, challenges overcome, and triumphs celebrated in the dynamic world of hairdressing.

Explore the nuances of building a thriving business with Julee's expert guidance, from the importance of mentorship to the power of pre-booking appointments. Gain valuable tips on raising prices, soliciting referrals, and leveraging platforms like Yelp and Google to expand your salon suite's reach.

Delve into the emotional bond formed between hairstylists and their clients, as Julee reflects on the profound connections forged in the salon chair. From commemorating life's milestones to providing comfort during challenging times, discover the role of a hairstylist as a confidante, friend, and source of support for their clients.

Join host Matthew and Julee as they navigate the intersection of artistry, entrepreneurship, and human connection in the hairdressing industry. Whether you're a seasoned hairstylist, salon owner, or simply someone who appreciates the transformative power of a salon visit, this episode offers invaluable insights and heartfelt stories that resonate on personal and professional levels.

Angelique Rodriguez, Aesthetic Entrepreneur, Shares Her Secrets to Thriving and Slaying

Sat, 10 Feb 2024 09:00:00 -0500

Join host Matthew Landis as he sits down with Angelique Rodriguez, founder of Aestheticang at Image Studios in Webster, Texas. As an esteemed esthetician specializing in full-body waxing and skincare, Angelique shares her remarkable journey from working in a medical spa to establishing herself as an independent entrepreneur.

Discover the driving force behind Angelique's decision to launch her own business, along with the hurdles she encountered and the strategies she implemented to cultivate a thriving clientele base. With unwavering authenticity, Angelique provides valuable insights into branding, social media marketing, work-life balance, and overcoming challenges in the competitive beauty industry.

Listen in as Matthew and Angelique delve into the nuances of aesthetic entrepreneurship, offering actionable advice and inspiration for aspiring beauty professionals. Whether you're an esthetician, salon suite professional, or small business owner, this episode promises invaluable insights to help you navigate your journey to success in the dynamic world of beauty and wellness. Don't miss out on this empowering conversation with Angelique Rodriguez. Tune in now and slay all day!

Anyea Garrido, Curly Hair Specialist and Entrepreneur, Has a Plan and Is Always Ready for What Life May Bring

Sat, 03 Feb 2024 09:00:00 -0500

Anyea Garrido, military spouse turned trailblazing curly hair entrepreneur shares the uncertainties of military life to becoming a formidable force in the world of hair. Anyea's journey is nothing short of inspiring. Discover the driving passion and unwavering purpose that propelled her to become a sought-after curly hair specialist. She doesn't just offer hairstyling expertise but creates a sanctuary where clients experience transformation and education hand in hand.

Explore Anyea's unique approach, which prioritizes active listening, collaboration, and emotional well-being. Gain valuable insights into her techniques, carefully crafted to cater to clients with diverse curl textures, fostering a personalized and supportive environment.

Whether you're a seasoned hairdresser, military spouse, or aspiring small business owner, this episode is a goldmine of inspiration. Anyea's journey embodies resilience, authenticity, and the pursuit of a fulfilling career, making it essential listening for anyone navigating their path in the dynamic world of beauty and entrepreneurship. Tune in now and embark on your journey to success with Anyea Garrido!

Matthew and Taylor Phillips, IMAGE Studios Marketing Manager, Unveil 2024's Smartest Marketing Trends & Strategies for Salon Suite Pros

Wed, 24 Jan 2024 16:00:00 -0500

In this episode of The VIP Suite, Matthew Landis, IMAGE Studios Industry Expert and certified business coach, engages in a compelling conversation with Marketing Manager, Taylor Phillips, specifically crafted for independent beauty, health, and wellness professionals. Dive into a wealth of insights tailored to salon suite professionals, hairdressers, aestheticians, nail artists, and other personal care experts. The dynamic duo explores the critical significance of crafting authentic and valuable marketing content, drawing on Taylor's extensive experiences, industry insights, and her fervor for creative marketing strategies.

Listeners in the beauty, health, and wellness industry will discover invaluable advice and strategies, from harnessing the authenticity of Instagram to effectively engaging with local businesses and optimizing their Google presence. This episode is a must-listen for professionals aiming to enhance their brand visibility, establish connections with their audience, and adeptly navigate the dynamic landscape of digital marketing.

The episode's focal point is a forward-looking exploration of trends anticipated in 2024, with a strong emphasis on creating meaningful, relevant, and informative content. Taylor emphasizes the importance of engagement, fostering community collaboration, and staying vigilant with analytics for a prosperous online presence. For salon suite professionals and personal care experts, this podcast offers a comprehensive guide to staying ahead in the competitive beauty and wellness sector. Tune in for practical insights that resonate with the nuances of independent businesses in this vibrant industry.

Rimon Ebrahim, Hairstylist and IMAGE Studios Owner in New Jersey, Sees Success in Helping Individuals and Communities Thrive

Fri, 13 Oct 2023 06:00:00 -0400

In this episode, we sit down with Rimon Ebrahim, hairstylist, IMAGE Studios Owner in East Hanover, New Jersey, and owner of Avalon Salon in Millburn, New Jersey. Rimon shares his remarkable journey in the beauty industry, from sweeping salon floors at the age of fifteen to becoming a successful salon owner. He emphasizes the importance of creating an environment where stylists can be happy and successful and discusses his motivation for opening an Image Studios location to empower other professionals in the industry.

Rimon's approach to marketing and building a clientele highlights the value of traditional methods like word-of-mouth referrals and community involvement. He shares his belief in the power of building relationships and fostering a strong sense of community within the industry.

Join us as we delve into the mindset of a salon owner who prioritizes the success and happiness of his team members and clients, showcasing the true essence of entrepreneurship in the beauty industry.

Stay connected with us on Instagram at @imagestudios360, and don't forget to subscribe to our podcast for more engaging conversations and valuable content. Keep shining, growing, and making a positive impact in your industry.

Kelsie Burgin, Extension and Hair Color Specialist, Shines Brightly and Inspires Others to Dream Big and Put in the Work

Fri, 06 Oct 2023 06:00:00 -0400

Kelsie Burgin grew up in a small town Texas knowing early on that she wanted to be a hairdresser, and has has been doing hair for seventeen years now. She loves evolving in the beauty industry. Her main goal is to help make women feel as beautiful on the outside as they already are on the inside. She specializes in hand-tied extensions and lived-in color. She has niched down over the years and showcases her work with her treasured clients on her salon Instagram account @chicstudiobeautique. She has recently rebranded on her personal page @misskelsieburgin where she shares her passion for all things pink, beauty, and fitness. She's got some big projects coming soon, and she's excited to share her journey and hopes to inspire along the way!

Conlin Harwood, Craft Barber, is Raising the Bar, Charging More, and Thriving at IMAGE Studios

Fri, 29 Sep 2023 06:00:00 -0400

Originally recorded live on Instagram with Conlin Hardwood of Craft Barber shares his profound experience with raising prices, marketing, and running his salon suite business.

Conlin began his barbering career at eighteen and comes from a family tradition in the Utah hair industry. After working at one of Salt Lake City’s premium barbershops for nearly six years, he decided to open Craft Barber, his own luxury barber studio. He specializes in short haircutting, beard trimming, and straight-razor shaving and is proud to continually update his education annually, claiming that he will forever be a life-long student. In his free time you’ll find him trying out the latest bars and restaurants, planning his next travel adventure, or working toward his next powerlifting competition.

Follow him on Instagram @conlinharwood

Esther Oh, aka The Korean Esthetician, is on a Mission to Revive Skin and Restore Lives

Fri, 15 Sep 2023 08:00:00 -0400

Esther Oh (aka The Korean Esthetician) is on a mission to revive skin and restore lives at Skin Revival Studio. As someone who has struggled with acne and various skin issues into adulthood, treating and healing skin has been a long standing passion of her. She specializes in acne treatment, age management, and crafting relaxing treatments while delivering results. Outside Skin Revival Studio, you can find her diving into her creative endeavors, including music, sewing, and painting, or cuddling with her goldendoodle, Teddy.

Lori Sartain, Multi-Passionate Nail Artist & Entrepreneur, Credits Sobriety as Her Superpower

Fri, 08 Sep 2023 08:00:00 -0400

Books on abstract art at local bookstores, or colorful prints on dresses from her favorite vintage stores, are just a few of the places nail artist, Lori Sartain, draws inspiration for her extraordinary work.

Lori is a master at her craft. In cosmetology school, while taking the nail portion of her curriculum, she knew right away that it wasn't hair she wanted to pursue, so she withdrew and headed straight to nail school. After employment in several high-end salons and spas, she snagged a salon suite in her favorite space, IMAGE Studios Foothill, where she opened Crow Nail Studio in October of 2021.

In March of 2022 Lori had her last drink. She is on track to hit a six-figure income in 2023, and credits her sobriety for her clarity and sense of purpose. She has since hired her first employee and launched another business, SPARX Permanent Jewelry. "I am beyond amazed with how far I have come in just the last year and cannot wait to see what the future holds."

Follow Lori on Instagram @crow_nail_studio

Billie Jean Bolden, IMAGE Pro and Serial Entrepreneur, Shares Secrets for Salon Suite Success

Fri, 01 Sep 2023 10:00:00 -0400

Inspired by her grandmothers who sold candy and snacks to kids in her neighborhood growing up, Billie Jean Bolden has built her own empire tending to her clientele in a triple salon suite and making sure they not only get the best service in her studio, but that they are equipped between visits with the right products and the right knowledge to always look and feel their best.

Billie Jean is a native of Greenville, SC where she is a devoted wife, a proud mom, and a serial entrepreneur. She is a licensed cosmetologist, certified cosmetology instructor, and the proud owner of Billie Jean Styles LLC, a luxury salon suite & boutique at IMAGE Studios in Greenville, South Carolina.

Follow Billie Jean at Instagram @billiejeanstyles