What can a three-time Super Bowl champion teach us about negotiation?

In this episode, NFL legend Stephen Gostkowski shares lessons learned from nearly 15 seasons with the Patriots dynasty alongside Tom Brady and Bill Belichick. From performing under immense pressure to negotiating contracts, knowing your worth, and staying focused when everything is on the line, Gostkowski reveals the mindset that helped him become one of the most successful kickers in NFL history. Whether you're closing a deal, leading a team, or facing a high-stakes decision, this conversation offers practical insights on confidence, preparation, leverage, and why pressure should be viewed as a privilege.

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Most people think negotiation is about tactics, pressure, or getting the last word. It’s not.

In this episode, we unpack the hidden rules that actually determine who wins deals and who quietly leaves value on the table. From pricing with confidence and handling procurement pressure to navigating tough conversations, stalled deals, and difficult personalities, this is a practical guide for founders and leaders who negotiate every day, whether they realize it or not.

If you’re building a business, leading a team, or making high-stakes decisions, this conversation will change how you think about negotiation—and how you show up in it.

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Most people think negotiation starts when the offer hits the table. In reality, it starts long before that and the highest performers understand how to build leverage, shape perception, and position their value well ahead of the final conversation.

In this episode, John sits down with executive negotiation advisor Jacob Warwick, who has helped senior leaders negotiate compensation packages against some of the largest companies in the world. Drawing from years of experience working with Fortune 500 and C-level executives, Jacob breaks down what actually drives successful negotiations and why so many talented professionals leave money (and opportunity) on the table.

They explore how to move beyond salary benchmarks and focus on value creation, why negotiating for yourself is fundamentally different than negotiating for a company, and how timing, positioning, and communication can dramatically shift outcomes. Jacob also shares practical strategies you can apply immediately, from handling early compensation questions to creating leverage, slowing down the process, and navigating high-stakes conversations with confidence.

Whether you’re negotiating your first offer or a senior executive contract, this conversation will challenge how you think about negotiation and give you a clearer path to getting what you’re truly worth.

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What really determines who wins a negotiation?

In this episode of Negotiation Made Simple, John Lowry sits down with veteran talent agent Blake McDaniel, who has spent decades negotiating deals for some of the biggest names in entertainment, including Alabama, Run-DMC, and many others. Through years of high-stakes dealmaking, Blake discovered that great negotiations aren’t just about persuasion or tactics—they’re about leverage.

Blake shares the simple but powerful framework he learned early in his career called TICO: Time, Information, Communication, Confidence, and Options. These five elements determine who truly holds the advantage in any negotiation—from major entertainment contracts to everyday business decisions.

Along the way, Blake offers behind-the-scenes stories from the music industry, lessons from mentors at Creative Artists Agency, and practical strategies for building leverage before a negotiation even begins. You’ll learn why patience can be your greatest asset, how silence can reveal critical information, and why having real options may be the most powerful negotiating tool of all.

Whether you’re negotiating deals, leading teams, or simply trying to get better outcomes in everyday conversations, this episode provides a clear framework you can use immediately.

Key Takeaway:
If you want better deals, don’t focus only on tactics. Focus on building leverage.

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When goals stall, deals freeze, and ideas go nowhere, most people push harder and get more stuck. In this episode, John Lowry shares a simple framework for getting unstuck by shifting from positions to interests, from convincing to connecting, and from pressure to progress. This is a must listen for leaders who want momentum in 2026.

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In this episode, we sit down with a Producer of American Idol to unpack how one of the most successful shows in television history almost never happened and what that teaches us about high-stakes negotiation.

From getting rejected by networks, to reworking the pitch, to stacking the right pieces at the right moment, this conversation reveals that great deals aren’t won through persuasion alone they’re won through preparation, timing, and strategic positioning.

Drawing from decades of experience negotiating with talent, agents, networks, and global brands, a Producer of American Idol shares how to create leverage when you don’t have it, how to manage ego without burning relationships, and why timing matters more than brilliance. You’ll hear real stories from behind American Idol, Netflix, Disney, and beyond, along with practical lessons leaders can apply to any high-pressure deal.

If you’ve ever had a great idea that stalled, a deal that fell apart, or a negotiation that felt out of your control, this episode will change how you approach the process. Because the biggest lesson is simple: the best negotiators win before the meeting ever starts.

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What do you do when the odds are stacked against you and losing feels inevitable?

Most negotiators hit a point where deals dry up, leverage disappears, and confidence starts to slip. It’s in those moments that most people play defense… and slowly lose their edge.

In this episode, we break down an unlikely source of negotiation wisdom: the coach who took one of college football’s most overlooked programs and turned it into a national champion fast. His turnaround wasn’t luck. It was a system.

You’ll learn the five lessons elite negotiators use to win in difficult environments, including how to build confidence when you don’t feel it, how to stack the deck before talks begin, and why process matters more than power at the table. If you’ve been stuck in a tough market, a hard deal, or a losing streak, this episode is your reset button.

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In this episode of Negotiation Made Simple, we explore one of the most overlooked skills in negotiation and leadership: managing the negotiation happening inside your own head.

Clinical psychologist and mindset coach Dr. Nick Wignall joins the conversation to unpack why anxiety, fear, and pressure show up so strongly in high-stakes negotiations — and why trying to eliminate those emotions often makes things worse. Together, we break down the difference between anxiety, stress, and worry, and explain how unexamined emotions can quietly drive bad decisions, unnecessary concessions, and missed opportunities 

Nick introduces a simple but powerful framework that helps leaders stay grounded and make clear decisions even when emotions are running high. We also discuss practical tools like “scheduled worry,” why high achievers are especially prone to anxiety, and how assertiveness rooted in values (not emotions) becomes a strategic advantage at the negotiating table 

If you’ve ever felt pressure push you toward a deal you knew wasn’t right — or found yourself trying to negotiate just to relieve discomfort — this episode will change how you think about leadership, negotiation, and emotional control.

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Is the goal of a negotiation to gain a "distinct unfair advantage"? In this episode, host John Lowry sits down with global insurance executive Barry Stowe to dismantle that Wall Street myth and reveal a more profitable path.

Stowe, who led Prudential Corporation Asia through a season of unprecedented growth, shares the counter-intuitive strategies that helped him close deals across the globe—from India to Japan. You’ll hear why he warns against being the "ugly American" and how a simple mistake with a traffic signal in Vietnam taught him a profound lesson about leadership and perception.

Tune in to discover:

• The Renegotiation Paradox: Why Stowe voluntarily offered to quadruple a partner's revenue mid-contract—and how that "generosity" secured 20% of his company’s regional profit.
• The 13-Hour Dinner: The extreme length Stowe went to—flying a CEO from London to Singapore just for one meal—to prove respect and save a deal with a family-owned bank.
• The "George Washington" Rule: Why the most brilliant move a leader can make is knowing exactly when to walk away.

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In this episode of Negotiation Made Simple, John sits down with Walker Thrash, commercial real estate deal maker and author of The Deal Maker’s Will. Through a mentor–mentee story, Walker distills years of experience into seven powerful rules that help negotiators simplify complexity, understand self-interest, use authority wisely, and keep deals moving forward.

Walker shares how activity—not perfection—is the real engine behind learning, why “gifting ideas” transforms conversations, and how acknowledging someone else’s expertise can open the door to better outcomes. He also gives practical examples from high-stakes real estate deals, public–private partnerships, and the tough lessons learned from deals that fell apart.

Whether you’re negotiating a major contract or just trying to get better at reading the room, this episode delivers clear insights that will help you think differently, prepare smarter, and walk into every negotiation with confidence.

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What separates good negotiators from great ones? In this episode of Negotiation Made Simple, Wharton professor Richard Shell, author of Bargaining for Advantage and one of the world’s foremost experts on negotiation, joins the show to share what he’s learned from decades of teaching Navy SEALs, CEOs, diplomats, and entrepreneurs how to win deals and build trust.

You’ll learn how to turn agreements into lasting commitments, how to use relationships as real leverage, and how ethics, psychology, and preparation all play a role in shaping outcomes. Somewhere in this conversation, Shell reveals the one thing great negotiators do differently—a simple habit that consistently separates the amateurs from the masters.

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In this episode, we sit down with Mark Anthony McCray—one of the top sales leaders in global logistics—to unpack what really drives sales negotiations. Mark’s core philosophy: remove friction. When you make it easy to do business with you—and help your buyer look good to their stakeholders—deals move. They discuss practical prep using a negotiation checklist, aligning cross-functional teams (pricing, legal, CS), and the underrated habit of simply asking for more. You’ll hear daily tactics (Google Alerts, clear call purposes) and mindset shifts (everyone can win; ego and reputation drive decisions) you can apply today—even if you don’t carry a sales title. If you want sharper conversations, faster cycles, and bigger outcomes, this one’s for you. 

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In this episode of Negotiation Made Simple, John Lowry sits down with Richard Gabriel, one of the nation’s leading trial consultants, whose career spans more than 2,500 cases including some of the most high-profile trials in history. Together, they explore the fascinating intersection between jury consulting and negotiation—how people actually make decisions, the role of bias, and why listening and storytelling are critical to influence. Richard shares practical insights on reading a room, building credibility through authenticity and connection, and crafting powerful questions that unlock opportunity at the negotiation table.

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When emotions run high and the stakes are even higher, how do you negotiate resolution? In this episode, seasoned litigator and nationally recognized settlement counsel John Pion shares raw, real-world stories from the frontlines of high-stakes negotiations — including a moment where a gun was placed on the table.

John unpacks the human side of conflict resolution, showing why empathy, presence, and creativity often matter more than legal strategy. Whether you're a lawyer, leader, or anyone navigating tense conversations, this episode delivers practical wisdom on how to stay calm, build trust, and guide even the most volatile situations toward resolution.

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In this episode of Negotiation Made Simple, host John Lowry teams up with longtime friend and leadership expert Chris Allen to tackle one of the most overlooked leadership skills—negotiating inside your organization. From team conflict to change management and return-to-office policies, negotiation is happening everywhere in the workplace, even if we don’t call it that.

Together, John and Chris build a practical 7-step framework—live on the show—for navigating workplace tension with empathy, clarity, and courage. Whether you're a leader, manager, or team member, these steps will help you resolve conflict without compromising relationships or culture.

You’ll learn:

• Why most workplace problems are really negotiations in disguise
• How fear and belief systems drive conflict
• How to manage emotions and create safety in high-stakes conversations
• A 7-step process to move from tension to collaboration

This is a must-listen for anyone who wants to lead with intention and turn workplace friction into forward momentum.

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In this episode, John Lowry sits down with Peter Robinson — former director of the Straus Institute for Dispute Resolution at Pepperdine — to explore the foundational skills every negotiator needs. Peter shares stories and lessons from decades of teaching and practicing negotiation around the world, emphasizing the power of empathy, self-awareness, and preparation. You’ll learn how to uncover the real interests behind people’s demands, manage expectations effectively, and avoid common mistakes—like negotiating on autopilot or giving away too much too soon. Whether you’re navigating conflict, closing a deal, or just starting your negotiation journey, this conversation offers timeless wisdom and practical advice.

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In this episode of Negotiation Made Simple, John Lowry sits down with high school teacher and coach Tristan Wheeler to explore the unexpected parallels between education and negotiation. Tristan shares how teaching seniors and coaching soccer have shaped his understanding of influence, transformation, and connection. Together, they unpack powerful concepts like closing the gap between where someone is and where they could be, the importance of empathy over expertise, and the joy found in introducing new ideas. From pre-mortems and post-it note lesson plans to Lumineers lyrics and Trader Joe’s flower stories, this conversation is packed with wisdom for anyone looking to lead, teach, or negotiate with purpose.

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In this episode of Negotiation Made Simple, John Lowry sits down with a seasoned university president and faith-driven leader to explore the human side of negotiation. From managing complex relationships to navigating high-stakes decisions, this conversation unpacks the quiet disciplines and mindset shifts that shape truly effective leaders. Whether you're leading a team or closing your next deal, you'll walk away with powerful insights you won’t want to miss.

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In this episode of Negotiation Made Simple, we sit down with Aaron Dorn, CEO of Studio Bank and former U.S. Marine Corps officer, to explore what it really takes to lead, negotiate, and grow in today’s business world. From founding a billion-dollar bank to navigating high-stakes deals, Aaron shares hard-earned wisdom on the people side of negotiation, the power of clarity, and how to build trust that drives results.

We dive into:

• Aaron’s journey from banking to the battlefield and back again
• The leadership lessons that shaped his approach to business
• Why great negotiators always start with understanding, not just terms
• How deal momentum, trust, and clear expectations make or break success
• What separates top-tier dealmakers from the rest

Whether you're a CEO, entrepreneur, or just someone who wants to master negotiation, this episode is packed with insight and inspiration.

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In this episode of Negotiation Made Simple, host John Lowry sits down with Doug Ryan, a commercial real estate expert with over 25 years of experience at Colliers Nashville. Doug has played a pivotal role in some of Nashville’s biggest real estate deals, and he credits advanced negotiation training as a game-changer in his career.

Doug shares how investing in negotiation skills transformed his ability to close deals, build relationships, and navigate complex business transactions. He reveals key insights, including:
✅ The biggest "aha moment" from negotiation training
✅ Why everything in business is either an “X” (competitive) or an “O” (cooperative)
✅ The one simple tactic that helped him get more out of every deal
✅ How to slow down negotiations in uncertain economic times

John and Doug also discuss the upcoming Negotiation Made Simple Live Workshop in Nashville (April 29-30, 2025), where professionals can sharpen their skills in real-world negotiation exercises.

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Negotiation is both an art and a science, and few people understand this better than Dr. Keld Jensen. As the author of 12 books and a leading expert in negotiation, trust, and behavioral economics, Dr. Jensen has spent years studying what makes deals successful—and what causes them to fall apart. In this episode, he shares invaluable insights on how negotiators can create more value, build stronger relationships, and approach deal-making with a strategic mindset. Whether you're a seasoned negotiator or just looking to improve your skills, this conversation will give you practical tools to navigate high-stakes discussions with confidence. Let’s get started. 

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What can a billion-dollar fighter jet deal teach you about negotiation? In this episode, host John Lowry takes you behind the scenes of a high-stakes negotiation between President Donald Trump and Lockheed Martin CEO Marilyn Hewson. Discover how Hewson navigated public criticism, transformed a tense situation into a collaborative opportunity, and secured billions for her company while delivering taxpayer savings.

Tune in for a powerful story, practical insights, and actionable tips to take your negotiation skills to the next level!

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In this episode, John Lowry sits down with Ryan Hawk, the host of the acclaimed Learning Leader Show podcast and a bestselling author. Ryan shares invaluable insights from his journey as a leader, podcaster, and keynote speaker, including lessons learned from over 600 deep-dive interviews with some of the world’s top leaders.

Together, they explore the intersection of leadership and negotiation, uncovering strategies for fostering meaningful relationships, creating long-term wins, and navigating the challenges of managing diverse teams. Ryan also discusses his philosophy on balancing empathy and assertiveness as a leader, the importance of providing clear feedback, and the value of connecting with mentors.

Whether you’re a leader looking to hone your negotiation skills or a professional seeking to grow in your role, this episode is packed with actionable advice to help you lead and negotiate more effectively.

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In this episode we dive into an incredible 18-year journey that proves the power of persistence, creativity, and relationship-building in high-stakes negotiations. Our guest, Brian Tucker took on a seemingly impossible challenge—turning a breathtaking piece of land into Punta Brava one of the most exclusive golf courses in the world. Along the way, he faced resistance, setbacks, and moments where most would have walked away.

Through candid stories and hard-earned lessons, you'll hear how he navigated cultural dynamics, overcame power imbalances, and found creative solutions to bring his vision to life. This is a story about mastering the art of negotiation when the stakes are sky-high and the odds are stacked against you.

Whether you’re a seasoned dealmaker or just starting to hone your negotiation skills, this episode offers insights you won’t want to miss.

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In this special episode of Negotiation Made Simple, host John Lowry sits down with renowned attorney and mediator Ken Feinberg, whose expertise has helped shape the outcomes of some of America’s most tragic and high-profile cases, from the 9/11 Victim Compensation Fund to the Boston Marathon bombing and Deepwater Horizon spill. Over the course of an insightful conversation, Feinberg shares the lessons he’s learned from decades of negotiating for victims and their families, the importance of empathy in the negotiation process, and how to manage complex emotions in high-stakes situations.

Feinberg offers a behind-the-scenes look at what it takes to navigate sensitive, high-profile disputes, emphasizing the power of patience, transparency, and active listening. He reflects on how his early inspirations from President Kennedy have guided his commitment to public service and why he believes that, even amid tragedy, the role of the mediator is ultimately about creating paths for healing. This episode dives deep into the essence of peacemaking, the value of empathy, and the unifying power of community, leaving listeners with practical strategies for negotiating in any arena.

Join us for a powerful exploration of negotiation that goes beyond tactics and strategies, illustrating the profound impact of compassion and humanity at the negotiation table.

Kenneth R. Feinberg, one of the nation’s leading lawyers, specializes in mediation and alternative dispute resolution and has helped to administer the response to some of the most complex public crises in recent American history, including Agent Orange, executive compensation following the 2008 financial crisis, the BP Deepwater Horizon Gulf oil spill, the Boston Marathon bombings, and, notably, the 9/11 Victims Compensation Fund.  A former prosecutor and member of two Presidential Commissions, he is also adjunct Professor of Law at Georgetown University, the University of Pennsylvania, Columbia University, and New York University. He lives in Washington D.C.

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Artificial intelligence is one of the most disruptive forces in the world today, but it can be an incredibly powerful tool for your negotiations. In today’s episode we’re covering 3 powerful ways you can partner with AI to improve your negotiations. 

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Curious about how neuroscience can transform your negotiation skills? In our latest episode of "Negotiation Made Simple," we dive deep into the fascinating world of association bias. Learn how this powerful mental shortcut influences decisions and discover practical strategies to leverage it in your favor.

Whether you're a business leader, lawyer, or small business owner, understanding association bias can give you the edge you need to close your next big deal. Don't miss out on insights that could revolutionize your approach to negotiation!

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In this episode, John dives into the fascinating world of neuroscience and its impact on negotiation. Discover how understanding the human brain can transform your negotiation strategies, helping you build better relationships and achieve outstanding deals.

Key highlights include: 

• Exploring confirmation bias and cognitive ease 
• Practical techniques for overcoming biases in negotiations 
• Utilizing visual tools for effective communication

Whether you're a seasoned negotiator or just starting out, this episode offers valuable insights to enhance your skills. 

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In this episode, we dive into a topic that's on everyone's mind: How AI Will Impact Negotiation. Drawing from over two decades of experience, John Lowry explores the ways AI can enhance negotiation strategies without replacing the critical human elements that drive successful deals. He'll also address common concerns about AI, emphasizing the importance of integrating AI as a supportive tool while maintaining the essential human touch that ensures effective negotiations.

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In this episode, host John Lowry tackles a common dilemma many professionals face: negotiating a fair salary. A listener was recently offered a Chief Operating Officer role at a nonprofit, and is seeking advice after receiving an offer that included only a 6% pay increase. In this mini episode, we'll cover a few strategies for securing a salary that aligns with the value and market standards of the role.

Remember: Effective negotiation is about being well-prepared, setting realistic yet ambitious goals, and clearly communicating your worth.

Listen to the full episode for more insights and tips on mastering your next negotiation!

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This episode dives deep into an unexpected yet insightful source of negotiation wisdom: Bryson DeChambeau’s performance at the US Open

Here’s a snapshot of what you’ll learn:

Lessons in Ambition & Empathy: Discover how Bryson’s drive and focus, paired with his ability to connect with others, showcases the power of balancing ambition with empathy—key traits for successful negotiators.

Style vs. Substance: Understand how your negotiation style doesn’t have to match your substance. You can be both ambitious and approachable, tough in terms but warm in interaction, just like Bryson on the course.

Real-World Examples: From engaging with fans to celebrating competitors, Bryson’s behavior offers practical takeaways for negotiators looking to achieve their goals while building strong relationships.

Tune in for actionable insights that can elevate your negotiation skills and transform your approach both in business and life. 

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In this episode, host John Lowry reveals a game-changing secret that could redefine your approach to salary negotiation: Empathy.

As professionals, we often focus on our achievements and what we need from a salary standpoint. But what if the key to unlocking better outcomes lies in understanding and aligning with the broader goals of our organization?

By approaching negotiations with empathy and aligning with the company's mission, you not only stand out but also create a stronger case for the value you bring. This method not only helps you achieve your desired salary but also positions you as a strategic asset within the organization.

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In this mini episode, John answers a question from a listener: 

Hey John, I’m a big fan of the podcast and need some help with a job offer I received from outside of the United States. On the initial HR interview they asked me for a fixed number and I’m sure I undersold myself. This is for a position in a lower paying country in Europe and I’m in the US and honestly have zero idea of what is considered “high” there for legal/compliance roles. I gave a number way lower than what I make now even though it’s a promotion. Afterwards they said “that’s middle of the range.” How can I go back up once I have the offer?

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In this episode, host John Lowry delves into secret 2 in this 3-part series on one of the most crucial, yet challenging, aspects of career advancement—salary negotiations. Whether you're preparing for an annual review, eyeing a promotion, or considering a new job offer, understanding the secrets of salary negotiation is key to unlocking your full earning potential.

What You'll Discover:

• Strategic Preparation: Learn why successful negotiations start well before the meeting begins.
• The Power of Asking: I'll share why asking for more is not just about being bold, but also about knowing how. It's about setting the stage for your future earnings and career trajectory.
• Soft Negotiation Tactics: Explore how to navigate the conversation to make your demands appealing, not alienating.

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In this mini episode, we're answering a question from a listener related to salary negotiation:
"I am an IT Program Manager working on my firms largest transformation program ever. I am doing so much more than the title suggests which is being recognized, at least verbally. I have just received a 9% salary increase which is great but I feel it is not enough for the work I am / have been doing. Should I ask for more?"

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Have you ever wondered why some people seem to effortlessly navigate salary negotiations while others stumble? Salary negotiation can be fraught with challenges, from unclear compensation packages to the anxiety of potentially losing a job offer over asking for too much. In the next few episodes, we will delve into the complex world of negotiating your worth in the workplace.

We're kicking off a special series focused on unveiling the "3 Secrets of Salary Negotiation." Today, we uncover secret #1. Here's a hint of the secret: timing your negotiation correctly can be a game changer, and we're here to show you why.

Make sure you stick with us until the end of the episode, where we'll hint at what's coming next and why mastering the timing of your negotiation is just the beginning. Don’t miss out on transforming your approach to securing the salary you deserve!

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In this mini episode of Negotiation Made Simple, John answers a question from a listener related to managing a conflict with a client. 

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Today is part 3 on our series of peace talks and conflict management. In this episode John shares 3 essential tactics for creating peace and overcoming conflicts. When you put these ideas together with the last few episodes, you have a framework for managing conflict at work, home, and in your world.

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On this mini-episode of Negotiation Made Simple, John dives into a real-life conundrum submitted by a CEO wrestling with team conflict. Discover expert strategies and insights for navigating workplace disputes, all in a bite-sized format designed to fit into your busy schedule. Don't miss out on this essential guide to mastering the art of negotiation within your team.

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Conflict is inevitable. Sometimes it is personal, other times it's professional. Either way, it is critical to your success to know how to navigate it. In this episode, we will cover 5 strategic approaches to managing conflict. Whether you're facing a challenging coworker, a difficult project, or a personal disagreement, this episode offers a fresh perspective on turning potentially disruptive situations into opportunities for advancement and stronger relationships. Join us as we continue our journey through the art and science of conflict management, paving the way for peace. 

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In our fast-paced world, conflict seems inevitable, whether in the corridors of our workplaces or in our broader global arena. Yet, amidst these challenges lies a powerful tool often overlooked: Negotiation.

Negotiation isn't just about finding common ground; it's the art of understanding different perspectives, embracing diversity of thought, and transforming conflict into opportunity. It's about listening actively, speaking with empathy, and leading with compassion.

In this first of three episodes, we'll cover the "Conflict Continuum" and how you can use negotiation as a tool for managing conflict. In upcoming episodes, we'll uncover the practical strategies to managing conflict, creating collaboration, and fostering peace.

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Closing a deal is often seen as the culmination of hard work, strategy, and negotiation. However, what many professionals overlook is the critical nature of the final 10% of the deal-making process. It's in these closing moments that a deal can either solidify into a success or unravel into a missed opportunity. Recognizing this, our latest episode dives deep into the art and science of sealing the deal. We introduce listeners to an indispensable framework designed to not only ensure closure but to do so with finesse and certainty.

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In the realm of negotiations, the balance between predictability and unpredictability can often dictate the power dynamics and outcomes. This exploration delves into the strategic merits of both approaches, using the intriguing case of Richard Nixon's Madman Theory as a pivotal example.

Richard Nixon, the 37th President of the United States, adopted what became known as the Madman Theory during his tenure. He aimed to make adversaries believe he possessed a reckless streak, capable of irrational actions if pushed to his limits. By cultivating this image, Nixon hoped to sway geopolitical negotiations in his favor, particularly in the context of the Vietnam War and Cold War tensions. His administration leaked information and behaved in ways that suggested Nixon was unpredictable and might resort to extreme measures, including nuclear options, if he felt it necessary to protect national interests.

This strategy, steeped in psychological manipulation, serves as a case study in the power of unpredictability. It highlights how the perception of being capable of drastic, unanticipated actions can coerce opponents into concessions, fearing the unpredictable consequences of not reaching an agreement.

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In this episode we are going to answer another top question that we heard in 2023: How do you deal with people who take a stance of "take it or leave it" in negotiations? Or someone who just won't negotiate? 

We will also share a special holiday message that we hope inspires you as you close out 2023, so be sure to listen until the end for that.

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Do you struggle with difficult people in your negotiations? If so, you're not alone. This was one of the top questions that people asked this year in live settings and group coaching. In this episode we will explore why people can be difficult, focusing on their motivations and learned behaviors. We'll also look at practical strategies to manage and alleviate difficult interactions, emphasizing the importance of understanding, empathy, and taking control of the negotiation process. This episode is a must-listen for anyone seeking effective ways to navigate challenging interpersonal dynamics, whether in your personal or professional life.

To purchase my new book Negotiation Made Simple, click here: https://lowrygroup.net/negotiation-made-simple/

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In this episode, we're exploring the story of Microsoft CEO Satya Nadella, and how he led a major transformation in the operations of the tech giant. However, in this story is a timeless principle that transform your negotiation and your life. We'll also be answering a question from a listener so be sure to listen until the end.

To purchase my new book Negotiation Made Simple click here: https://lowrygroup.net/negotiation-made-simple/

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In this episode, John shares the backstory of writing his new book---how it took him almost 10 years to write Negotiation Made Simple, and the powerful life lessons that he learned that he will remember for the rest of his life. Out of that, he will unpack a 4-step process for getting unstuck anytime you find yourself in a difficult negotiation or predicament in life. He will also answer a question from a listener so be sure to listen until the end.

To purchase my new book Negotiation Made Simple click here: https://lowrygroup.net/negotiation-made-simple/

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To purchase my new book Negotiation Made Simple click here: https://lowrygroup.net/negotiation-made-simple/

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Abraham Lincoln was once quoted as saying “Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” How much time are you spending "sharpening the ax" as it relates to your negotiations? Whether it's a difficult conversation at work, a deal you're putting together, or a conversation at home, there are things you can do that will not only prepare you to perform better during the conversation, but help you generate better outcomes. We'll also be answering a conversation from a listener so be sure to listen until the very end. 

To purchase my new book Negotiation Made Simple click here: https://lowrygroup.net/negotiation-made-simple/

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What separates winners from losers in negotiations? By far, the answer to this question comes down to preparation. How well you prepare for a negotiation will directly affect your outcome. In this episode, John shares the first few steps in preparation. 

But not the kind of preparation you're accustomed to. Forget the substance; it's the process where your focus should be. It's about sculpting your strategy, anticipating the curveballs, and preparing to pivot with purpose.

Dive deep into the core of negotiation as John tackles the often overlooked, yet vital, questions that lay the groundwork for success. What do you really want? How do you align your desires with realistic outcomes? How can you prepare for the unexpected and still stay on course? John promises not only to pose these pivotal questions but also to guide you through them.

To purchase my new book Negotiation Made Simple click here: https://lowrygroup.net/negotiation-made-simple/

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In today's landmark episode, we're not just celebrating the launch of my new book, "Negotiation Made Simple," now available across all major bookstores, but we're also paying tribute to the remarkable journey behind its creation. In this special installment, I have the distinct pleasure of hosting an inspiring figure and the cornerstone of my journey into the world of negotiation, my father, Dr. Randy Lowry.

As we delve into this conversation, Dr. Lowry shares some of his most memorable negotiation experiences, painting a vivid picture of the intricate art and science of negotiation. These stories aren't just captivating; they're steeped in profound wisdom and practical insights, many of which have found their way into the pages of "Negotiation Made Simple."

Join us as we explore the depth of Dr. Lowry's expertise and experience. From high-stakes business deals to resolving everyday conflicts, we uncover the timeless strategies and principles that continue to guide successful negotiators. This episode is more than just a celebration of a new book; it's a masterclass in the art of negotiation, imbued with the wisdom and warmth of a mentor who has shaped the narrative of negotiation for generations.

Don't miss this unique opportunity to gain firsthand insights from a seasoned expert in the field. Whether you're a negotiation novice or a seasoned professional, this episode promises to enhance your understanding and approach to negotiation, equipping you with the tools and confidence to navigate any negotiation scenario with simplicity, respect, and success.

To purchase my new book Negotiation Made Simple click here: https://lowrygroup.net/negotiation-made-simple/

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Empathy is a skill. Some people are naturally good at it. Others have to build this skill. In today's episode I will share a 4-step framework for using empathy in your negotiations. I will also answer an interesting question from the listeners so be sure to listen until the end for that.

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There is plenty of research that shows how empathy can transform your business and your leadership, but how can empathy transform your negotiation outcomes? In this episode, we're covering 4 very practical ways you can use empathy to become a better negotiator. We're also tackling a question from a listener on how to work well with someone you don't like.

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Empathy is now a recognized business skill. If you can’t lead with empathy in your business, you are behind.  The same goes for negotiation. In today's episode, we dive deep into the often-underestimated power of empathy. It's not just about numbers, facts, and tactics; it's about truly understanding the person across the table from you.

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In every negotiation, there are two big areas you need to focus on: your substance and your style. In this episode, we're covering your style and the types of characteristics that can help you win your next negotiation.

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Planning to ask for a raise? Or maybe you have a performance review coming up. In this episode, I want to give you a couple of hints of valuable wisdom for managing these conversations. The salary negotiation is an important conversation because it affects your livelihood. If you mis-manage this negotiation, you could damage a relationship or lose trust with your boss. But if you succeed, you walk away with what you're worth. 

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If you have children, your relationship with them depends on how well you negotiate. Today we want to focus on the negotiator as parent.

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In the world of negotiation, people stick to a position or refuse to concede from a number. While this may help you in a given moment, there are some hidden risks with this tactic that many people often overlook or miss altogether. If you're thinking about taking a non-negotiable stance in your next negotiation, listen to this episode first!

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Whether it's intentional or not, people send signals in negotiations. If you don't pay attention to these signals or know how to analyze them properly, your entire negotiation could unravel right before your eyes. In today's episode we're discussing signals and we're even reviewing a negotiation together. To experience the video portion of the episode, visit our YouTube channel: 
https://www.youtube.com/@NegotiationMadeSimple

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We've got some exciting news! Be sure to listen until the end for an exclusive giveaway.

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The process of negotiation begins long before the opening number. In fact, when people skip the first few steps of negotiation, they often leave money on the table. In this episode, we’ll examine the 6 steps of every negotiation and the goals for each step.

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What makes a great negotiator? There are a lot of people who negotiate every single day, but there aren’t a lot of people who negotiate strategically. I want you to do it well. By mastering 6 things you can think differently and act differently, and by doing so, you can stand out in every single negotiation and generate outstanding outcomes.

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The key to successful negotiations is decision making. Before you even get to the table, you first must decide what your approach will be. What kind of negotiator will you be? That is what we’re discussing on this episode of Negotiation Made Simple.

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Whether you know it or not, we all negotiate every single day. But how much of your time are you actively engaged in this process? Your success largely depends on your understanding and your navigation through this process. If you can improve at negotiation, you can improve in every single area of your life and each person you serve in these areas will thank you for it. 

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Welcome to Negotiation Made Simple where we help you master the art of negotiation and win your next deal. Over the last 15 years, John Lowry has helped thousands of people in companies like UPS and Nationwide Insurance master the art of negotiation. Now, he wants to help you. Through this podcast, he will teach you the skills you need to become a master negotiator. Every episode, explore practical tips that will help make negotiation easier, give you more confidence, and ensure you win the deal not just in your professional life, but in all corners of your life. We’ll also have some fun along the way with Q&As, interviews, and coaching sessions. Whether you know it or not, there’s too much at stake for you not to master negotiation, so tune in every week here on Negotiation Made Simple.

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