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  <title>Media Meets Markets</title>

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  <copyright>© 2026 Media Meets Markets</copyright>
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  <itunes:author>John</itunes:author>
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  <description><![CDATA[<p>Media models are intersecting with - and disrupting - all areas of capital markets.<br><br>From financing, to deal development, to investor relations, to business development activities.<br><br>The Media Meets Markets Podcast brings you conversations and insights into the perils and opportunities as capital markets &amp; media continue to collide.<br><br>Media Meets Markets helps you navigate emerging trends and business opportunities as media &amp; audience building takes center stage across capital markets.</p>]]></description>
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    <itunes:title>How Sally sold $250 million of bonds to retail investors</itunes:title>
    <title>How Sally sold $250 million of bonds to retail investors</title>
    <itunes:summary><![CDATA[Sally Outlaw, CEO of WorthyBonds.com, has sold about $250 million of bonds to retail investors.  A big chunk of that has been sold to retail investors online using digital marketing.  She joined me to talk about their business model &amp; marketing approaches behind their success.   Sally is joining us at the Reaching Retail Investors Conference ]]></itunes:summary>
    <description><![CDATA[<p>Sally Outlaw, CEO of <a href='https://www.worthybonds.com/'>WorthyBonds.com</a>, has sold about $250 million of bonds to retail investors.<br/><br/>A big chunk of that has been sold to retail investors online using digital marketing.<br/><br/>She joined me to talk about their business model &amp; marketing approaches behind their success. <br/><br/>Sally is joining us at the <a href='https://www.pendrycannon.com/reaching-retail-conference/'>Reaching Retail Investors Conference</a></p>]]></description>
    <content:encoded><![CDATA[<p>Sally Outlaw, CEO of <a href='https://www.worthybonds.com/'>WorthyBonds.com</a>, has sold about $250 million of bonds to retail investors.<br/><br/>A big chunk of that has been sold to retail investors online using digital marketing.<br/><br/>She joined me to talk about their business model &amp; marketing approaches behind their success. <br/><br/>Sally is joining us at the <a href='https://www.pendrycannon.com/reaching-retail-conference/'>Reaching Retail Investors Conference</a></p>]]></content:encoded>
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    <itunes:author>John</itunes:author>
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    <pubDate>Fri, 01 Nov 2024 09:00:00 -0400</pubDate>
    <itunes:duration>1377</itunes:duration>
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    <itunes:title>Reaching Retail Investors with Barchart.com</itunes:title>
    <title>Reaching Retail Investors with Barchart.com</title>
    <itunes:summary><![CDATA[Today I'm joined by Colleen Sheeren, CMO of Barchart.com and Matt Grossman, Head of Content Services at Barchart.com   Barchart.com is one of the higher traffic websites with a retail investor audience. They can drive over 35 million views a month from their 2+ million reader audience.  Barchart is one of our key partners at The Reaching Retail Investors Conference in Miami, Fl on November 11-12th, 2024.   Connect with Colleen Sheeren on LinkedIn  Connect with Matt Grossman on LinkedIn.   ]]></itunes:summary>
    <description><![CDATA[<p>Today I&apos;m joined by Colleen Sheeren, CMO of Barchart.com and Matt Grossman, Head of Content Services at Barchart.com <br/><br/>Barchart.com is one of the higher traffic websites with a retail investor audience. They can drive over 35 million views a month from their 2+ million reader audience.<br/><br/>Barchart is one of our key partners at <a href='https://www.pendrycannon.com/reaching-retail-conference/'>The Reaching Retail Investors Conference</a> in Miami, Fl on November 11-12th, 2024. <br/><br/>Connect with <a href='https://www.linkedin.com/in/colleensheeren/'>Colleen Sheeren on LinkedIn</a><br/><br/>Connect with <a href='https://www.linkedin.com/in/matthew-grossman-6a99a23/'>Matt Grossman on LinkedIn</a>.<br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Today I&apos;m joined by Colleen Sheeren, CMO of Barchart.com and Matt Grossman, Head of Content Services at Barchart.com <br/><br/>Barchart.com is one of the higher traffic websites with a retail investor audience. They can drive over 35 million views a month from their 2+ million reader audience.<br/><br/>Barchart is one of our key partners at <a href='https://www.pendrycannon.com/reaching-retail-conference/'>The Reaching Retail Investors Conference</a> in Miami, Fl on November 11-12th, 2024. <br/><br/>Connect with <a href='https://www.linkedin.com/in/colleensheeren/'>Colleen Sheeren on LinkedIn</a><br/><br/>Connect with <a href='https://www.linkedin.com/in/matthew-grossman-6a99a23/'>Matt Grossman on LinkedIn</a>.<br/><br/></p>]]></content:encoded>
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    <itunes:author>John</itunes:author>
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    <pubDate>Thu, 26 Sep 2024 09:00:00 -0400</pubDate>
    <itunes:duration>1563</itunes:duration>
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    <itunes:title>Ty Hoffer: The keys to building a retail investor audience.</itunes:title>
    <title>Ty Hoffer: The keys to building a retail investor audience.</title>
    <itunes:summary><![CDATA[Ty Hoffer, CEO of Winning.Media, has been helping small and micro cap companies reach retail investors for over 20-years. He's managed over $155 million of media budgets and today he joins us to discuss the keys he's found help companies build retail investor audience.  Ty will be joining us as a speaker and Marquis Sponsor of The Reaching Retail Investors Conference in Miami on November 11-12th.  ]]></itunes:summary>
    <description><![CDATA[<p>Ty Hoffer, CEO of Winning.Media, has been helping small and micro cap companies reach retail investors for over 20-years. He&apos;s managed over $155 million of media budgets and today he joins us to discuss the keys he&apos;s found help companies build retail investor audience.<br/><br/>Ty will be joining us as a speaker and Marquis Sponsor of <a href='https://www.pendrycannon.com/reaching-retail-conference/'>The Reaching Retail Investors Conference</a> in Miami on November 11-12th. </p>]]></description>
    <content:encoded><![CDATA[<p>Ty Hoffer, CEO of Winning.Media, has been helping small and micro cap companies reach retail investors for over 20-years. He&apos;s managed over $155 million of media budgets and today he joins us to discuss the keys he&apos;s found help companies build retail investor audience.<br/><br/>Ty will be joining us as a speaker and Marquis Sponsor of <a href='https://www.pendrycannon.com/reaching-retail-conference/'>The Reaching Retail Investors Conference</a> in Miami on November 11-12th. </p>]]></content:encoded>
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    <itunes:author>John Newtson</itunes:author>
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    <pubDate>Tue, 24 Sep 2024 09:00:00 -0400</pubDate>
    <itunes:duration>1528</itunes:duration>
    <itunes:keywords>retail investors, investor marketing</itunes:keywords>
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