Podcasting in Professional Services

Legally Speaking, with Robert Hanna

Tue, 16 Jun 2026 05:00:00 -0400

In this episode, John Tyreman sits down with Robert Hanna, founder of the legal recruiting firm KC Partners and host of the UK's number one law podcast, Legally Speaking. Robert shares his journey of launching a podcast in 2019 as a way to stand out in a highly saturated recruitment market by leading with value and building relationships. Together, they discuss the vital mindset shift from looking at immediate ROI to considering the "Cost of Inaction" (COI), how the pivot to virtual recording opened up a global guest pool, and Robert's ambitious strategy to build a media brand that becomes the first professional services podcast to be acquired. In this episode, you'll learn:

How a podcast helped Rob stand out in a saturated legal recruiting market
Why looking at the "Cost of Inaction" (COI) is better than immediate ROI
How shifting to virtual recordings during COVID 10x'd the show's global reach
Why defining a specific Topic of Influence (TOI) drives consistent growth
How inviting society presidents as early guests hijacked a massive audience
Why Rob's ultimate goal is for his podcast to be acquired as a media brand

CHAPTERS:
00:00 Introducing Robert Hanna
01:33 KC Partners Origin Story
04:27 Why Legally Speaking Started
09:33 ROI Mindset and Consistency
17:54 Events Growth and Future Plans

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Life of an Architect, with Bob Borson

Wed, 03 Jun 2026 14:00:00 -0400

In this episode of Podcasting in Professional Services, Bob Borson, a principal at the multidisciplinary firm BOKA Powell and the creator behind the hugely successful Life of an Architect brand, joins the show to share his 16-year journey. It all started with a blog during the 2008-2011 recession as a way to learn new skills and stay creatively relevant, which eventually blossomed into a massive platform reaching up to 350,000 people a month.

Bob Borson shares the transition from blogging to podcasting, why maintaining fierce independence over your content is crucial, and the real "secret sauce" to long-term consistency. In this episode, you'll learn:

How an 8-year blog laid the groundwork for a massive 2018 podcast launch
Why refusing company equipment kept Bob's brand independent and protected his IP
Why single deep-dive topics and a co-host with contrasting experience work best
That honoring self-commitments and never missing a deadline drives consistency
Why Bob edits audio to make guests sound brilliant rather than adding video
How topics shifted from basic design to firm leadership as Bob's career advanced

CHAPTERS:
00:00 Welcome
01:31 Boca Powell Overview
02:52 Blogging Origins in 2010
07:10 Staying Independent and Owning IP
08:40 From Blog to Podcast Launch
13:06 Co Host Format and Episode Structure
19:32 Evolving Topics With Career Growth
24:48 Consistency and Billable Time Balance
29:18 Monetization Boundaries and Closing

Follow Bob on LinkedIn
Learn more about Life of An Architect

#podcasting #professionalservices #marketing #architecture

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Marketing Spark, with Mark Evans

Mon, 18 May 2026 07:00:00 -0400

In this episode of Podcasting in Professional Services, John Tyreman sits down with Mark Evans, founder of Marketing Spark and host of the Marketing Spark podcast. Mark shares his journey from initially shelving his podcast idea due to technical intimidation, to fully embracing the medium as technology lowered the barriers to entry.

Together, they explore the true value of podcasting for B2B businesses and why treating a podcast simply as a "Trojan horse" for sales misses the bigger picture of relationship building and education. In this episode, you’ll hear:

How tools like Riverside and Descript made recording and editing easier
Why authentic human connections are the true gold of podcasting
Ways to leverage existing relationships and book high-profile guests
How to "squeeze as much juice" out of every episode with distribution
Discover why podcast conversations are the ultimate trust-building asset

Learn more about Marketing Spark

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The 2026 State of Podcasting in Professional Services (Key Findings)

Mon, 13 Apr 2026 06:00:00 -0400

Download the free research report.

If you’re running—or thinking about launching—a business podcast, this episode breaks down what’s actually working in 2026.

John Tyreman unpacks the 2026 State of Podcasting in Professional Services report, based on insights from 147 podcast hosts and listeners across industries like marketing, consulting, AEC, accounting, and technology. In this episode, you'll learn:

• What separates growing podcasts from stagnant ones
• Why frequency is one of the biggest drivers of success
• The real ROI of podcasting (and why it’s NOT sponsorships)
• How listeners actually discover new shows
• Why long-form content is still winning
• The biggest challenges business podcasters face today

One of the most surprising findings? Nearly two-thirds of podcast hosts say their show directly generates new business opportunities.

If you're trying to turn your podcast into a growth channel—not just a content asset—this episode will give you a much clearer roadmap.

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The Brainy Business, with Melina Palmer

Wed, 02 Jul 2025 15:00:00 -0400

Join us as we explore into the world of applied behavioral economics with Melina Palmer, CEO of The Brainy Business and host of The Brainy Business podcast.

Melina shares her journey from exploring behavioral economics to becoming a sought-after consultant, speaker, and author. Discover how her podcast became a crucial tool for her business, helping her secure speaking engagements, book deals, and even a teaching role at Texas A&M University.

Learn why she believes in the podcast as a superior medium for professional services and how she has tailored her content to evolve with her audience.

Connect with Melina: https://www.linkedin.com/in/melinapalmer/

https://thebrainybusiness.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

After the First Million and Accounting for Innovation, with Matt Tait

Wed, 09 Apr 2025 05:00:00 -0400

On this episode, Matt Tait—CEO of Decimal and host of After the First Million and Accounting for Innovation—joins the show to share his experience podcasting about the importance of a clear, intentional marketing strategy. They discuss how Matt balances his busy schedule and the benefits of targeting specific audiences in professional services. In this episode, you’ll hear:

Why Matt decided to pursue a podcast-centric marketing strategy
How Matt fits hosting two shows into his busy schedule
Differences between hosting an interview series -vs- co-hosted commentary
Why your personality is so important when it comes to podcasting

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The Federal Tech Podcast, Constellations, and Farm Kid City Kid, with John Gilroy

Thu, 20 Mar 2025 13:00:00 -0400

Today we're gonna talk with a guy who did 1200 podcast episodes and give you tips on how you can be successful.

On this episode of Podcasting in Professional Services, John Gilroy, host of The Federal Tech Podcast, Constellations, and Farm Kid City Kid joins the show to share his podcasting experience. In this conversation, you'll hear:

What motivates John to be an active ocean swimmer, even in his 60s
The transition from radio to podcasting in the DC market
The difference between a $25 million studio and recording from a local BBQ joint
A diversified approach to podcast sponsorships
Audio -vs- video in podcasting

Connect with John: https://www.linkedin.com/in/john-gilroy/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The How To Podcast Series: A Community-Driven Approach to Podcasting, with Dave Campbell

Wed, 19 Feb 2025 05:00:00 -0500

Join us as we explore the multifaceted realm of podcasting with Dave Campbell, a podcast manager at True Media Solutions and the creative force behind eight unique shows, including The How To Podcast Series.

Dave brings invaluable insights from his experience managing a diverse range of podcast genres and his role as the host of a supportive podcaster community. In this episode, you'll learn:

How to overcome common podcaster challenges with resourcefulness and adaptability.
The significance of doing what you can with what you have, inspired by Theodore Roosevelt's advice.
Why consumption rates are crucial for podcast discoverability and growth.
The benefits of embracing different podcast formats to engage diverse audiences.
Strategies for building a collaborative podcasting community that facilitates constructive feedback and growth.

Connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-campbell-podcaster/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The Engineering Entrepreneur: Exploring the Business of Product Design, with Scott Tarcy

Wed, 05 Feb 2025 05:00:00 -0500

What's it like to run a top 3% engineering podcast?

Join us as we explore the podcasting journey of Scott Tarcy, President of CADdesignhelp.com and host of The Engineering Entrepreneur Podcast. Scott shares why and how he started his podcast, the challenges he's faced, and what's on the horizon. In this episode, you'll learn:

Scott’s journey of starting a podcast to fill a gap in content for technical entrepreneurs.
How to efficiently manage a podcast workload with a part-time commitment.
The unexpected challenges and opportunities in attracting podcast sponsorships.
Effective strategies for handling guest booking and maintaining high-quality audio.
The impact of integrating podcasting into your business for SEO and marketing success.

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scott-tarcy-a52b138/
Visit Scott's website: https://caddesignhelp.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Benchmarks for Business Podcasts: The 2025 State of Podcasting in Professional Services

Wed, 29 Jan 2025 05:00:00 -0500

How does your business podcast compare with others in your industry?

In this monologue episode, John Tyreman breaks down findings from research on a sample of 287 business podcasts in accounting, financial services, architecture, engineering, construction, legal, government contracting, technology, and consulting industries.

Listen to this episode and you’ll learn:

• How active business podcasts make up a tiny fraction of active shows
• A show structure that doubles promotion and reduces production cost
• The point at which most podcasts go inactive
• How frequently shows publish episodes in each industry segment

Connect with me on LinkedIn: https://www.linkedin.com/in/johntyreman/

References:

PodMatch Industry Report: https://podmatch.com/report
Backlinko report: https://backlinko.com/podcast-stats

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Doing Business With a Servant's Heart, with Steve Ramona

Wed, 18 Dec 2024 13:00:00 -0500

Achieve business success through podcasting with a heart of service.

Join us as we explore the inspiring methods of Steve Ramona, a keynote speaker, business consultant, and host of the "Doing Business with a Servant’s Heart" podcast, where he uplifts others and shares profound business insights. In this episode, you'll learn:

• How to be a good podcast host by using the ASLA framework
• Why Steve publishes episodes within 72 hours
• How edifying and serving guests can make your podcast stand out in a crowded space
• The power of niche podcasting to attract and deeply engage specific audiences
• Effective monetization strategies beyond traditional sponsorships
• Steve’s personal approach to networking and referrals

Connect with Steve on LinkedIn: https://www.linkedin.com/in/steveramona/
Visit the podcast website: https://www.servinginbusinesspodcast.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Markigy: The Science of Strategic Marketing, with Leanne Dow-Weimer

Wed, 11 Dec 2024 15:00:00 -0500

Podcasting can be a fantastic way to accelerate your network growth.

Join us as we dive into the world of Leanne Dow-Weimer, a fractional marketing expert and host of the Markigy podcast, where she unravels the scientific and technical complexities of marketing strategy with marketing leaders that also represent her ideal clients. In this episode, you'll learn:

Why Leanne uses a "vibe check" before recordings
The importance of "minimum viable quality" in podcast production.
Strategies for selecting passionate and knowledgeable guests
Techniques to gauge listeners and create additional conversations
The benefits of podcasting for content creation and networking.

Connect with Leanne on LinkedIn: https://www.linkedin.com/in/leannedow/
Visit Leanne's website: https://leannedowweimer.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Idea Climbing: How to Interview Successful People, with Mark J. Carter

Wed, 04 Dec 2024 15:00:00 -0500

Podcasting is a powerful tool to enhance your business strategy.

Embark on a journey with Mark J. Carter, host of the "Idea Climbing" podcast, as he shares his extensive experience of conducting over 500 interviews with successful people that has helped him learn and grow. Alongside hosting a podcast, Mark is also the author of "Idea Climbing," a book dedicated to building support systems for new ideas. In this episode, you'll learn:

The significance of starting a podcast despite imperfections and the importance of consistency over time
How podcasting can serve as an effective networking tool and open doors to new business ventures
Why Mark prefers a human and conversational approach to marketing content over highly scripted presentations
Key interviewing skills that help in building engaging stories and authentic conversations with guests
Strategies for repurposing podcast content to create evergreen material that resonates year-round

Listen to the Idea Climbing podcast: https://www.markjcarter.com/idea-climbing-podcast/
Connect with Mark on LinkedIn: https://www.linkedin.com/in/mjcarter/
Subscribe to Mark's YouTube Channel: https://markjcartertv.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Amtower Off Center: Embracing New Channels in GovCon Marketing, with Mark Amtower

Thu, 21 Nov 2024 13:00:00 -0500

The GovCon market is made up of niches. Podcasting is like on-demand niche radio.

Mark Amtower, the host of "Amtower Off Center," part of the Federal News Network, is a leading expert in GovCon marketing and LinkedIn advising. Known for his deep understanding of the government market and strategic insights, Mark has been helping businesses navigate the complexities of government contracts for years. In this episode, you'll learn:

How Mark leverages podcasts as a powerful tool for business development and client relationship building
Why adopting new communication channels is crucial, particularly in the typically slow-to-adapt government market
The strategies behind creating an engaging LinkedIn profile and connection strategy for government contractors
Mark's expert advice on starting your own podcast and standing out in niche-heavy markets
How consistent podcasting can position you as a subject matter expert in the business landscape

Connect with Mark on LinkedIn: https://www.linkedin.com/in/markamtower/
Listen to Amtower Off Center: https://federalnewsnetwork.com/shows/amtower-off-center-podcast/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

2Bobs: Co-Hosted Conversations for Creative Entrepreneurs, with David C. Baker and Blair Enns

Mon, 11 Nov 2024 09:00:00 -0500

What do you get when two opinionated and well-respected business consultants record and publish conversations?

One of the top podcasts in professional services.

Since 2017, David C. Baker and Blair Enns have published value-rich conversations on the art of creative entrepreneurship through their podcast, 2Bobs. In their professional lives, David and Blair are competitors and collaborators, so their personal interactions can be a lot of fun. In this episode, you'll learn:

The story of how 2Bobs began
How David and Blair select episode topics and structure their show
The benefits of co-hosting a podcast
The impact of 2Bobs on each of their businesses
And much more...

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Rattle & Pedal: The Dynamics of Divergent Views, with Jason Mlicki and Jeff McKay

Mon, 21 Oct 2024 05:00:00 -0400

Podcasting is a way to refine your perspective and innovate business strategies.

With two different world views, Jason Mlicki and Jeff McKay embarked on a journey to explore divergent thoughts on professional services marketing and growth via their podcast, "Rattle and Peddle." Jason, a marketing veteran with over 20 years of experience, and Jeff, a strategic consultant, use their podcast to satisfy curiosity and invite diverse perspectives. In this episode, you'll learn:

How Rattle & Pedal serves as an R&D lab and helps Jason and Jeff evolve in their thinking
The dynamic origins of "Rattle and Peddle" and the significance of their divergent views
The creative and experimental process behind podcast episodes and themes
The balance of co-hosted discussions and guest insights that shape their content
The importance of feedback from listeners and how it fosters "conversations at scale"

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The AEC Marketeer: Highlighting People & Projects from the Built Environment, with Keelin Cox

Mon, 23 Sep 2024 10:00:00 -0400

Podcasting can accelerate your network growth. Remotely.

Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19, Keelin Cox set out to create a platform that provided access to industry knowledge and offered inspiration for AEC professionals. Today, the her AEC Marketeer podcast has over 100 published episodes and is a top show in the industry. In this episode, you'll hear:

Why Keelin decided to launch the AEC Marketeer podcast
How Keelin's podcast helped accelerate her network growth and deepened relationships with key players in the industry
How the role of Keelin's podcast evolved alongside her career from in-house marketer to solo consultant
Why Keelin believes it's important to highlight the people and marketing teams behind the built environment

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Sales for Nerds: Making BD Feel Less Icky, with Reuben Swartz

Mon, 09 Sep 2024 11:00:00 -0400

For many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow.

Reuben Swartz is solving this problem with his monthly podcast, “Sales for Nerds” and his product, Mimiran—the fun, simple anti-CRM for solo consultants. In this episode, Reuben shares his experience publishing 100 episodes since launching his show in 2016. In this conversation, you'll hear:

Why most CRMs suck for solo consultants
Why he sat on his podcast idea for six months
The importance of a minimum audio quality threshold
What the future has in store for "Sales for Nerds"

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Building the Premier Accounting Firm: An Intentional Podcasting Journey, with Roger Knecht

Mon, 12 Aug 2024 14:00:00 -0400

How intentional are you with your podcast?

Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes.

Every decision Roger made with his podcast has been extremely intentional and well-thought-out. In this episode, we cover:

Introduction (0:00)
The decision to launch a podcast (2:37)
How the show has evolved over the last 4 years (8:42)
Promoting podcast content (13:40)
Re-publishing older episodes and other experiments (17:35)
Improving attribution and podcasting ROI (24:03)
The power of celebrating others (29:04)

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Being An Engineer: From Thought Exercise to Effective Marketing, with Aaron Moncur

Mon, 05 Aug 2024 05:00:00 -0400

For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With over 250 published episodes, Moncur's "Being an Engineer" podcast has become a cornerstone of his company's growth strategy.

0:00 Intro
3:14 How Aaron became an engineer
4:51 Why launch a podcast?
12:13 Measuring podcasting success
17:42 Podcast team and workflow
19:41 What is the future of Being An Engineer?
27:15 Contacting Aaron + Outro

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

What’s Your 'And'? Embracing Individuality as a Differentiator, with John Garrett

Tue, 23 Jul 2024 05:00:00 -0400

Writing a book for your consulting business? Use a podcast for research.

When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—all despite having zero sponsors.

In this conversation, we cover:

Rapid-fire questions to break it open
How people can be a differentiator for firms
Podcast origin: from The Green Apple to What's Your And?
Behind the scenes
Personal and professional impact
The future of What's Your And?

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Should You Start a Business Podcast? Answer These 5 Questions First

Mon, 15 Jul 2024 05:00:00 -0400

Podcasting seems like a crowded space, but it's really not. It’s a blue ocean opportunity. Especially for expertise-driven businesses who need to build trust with buyers, accelerate network growth, and create endless content. If you’re asking yourself, “should I start a podcast?” then you’re in the right place. This episode explores five critical questions that you need to answer before you launch a podcast for your business:

1. How would a podcast roll up to your business goals?
2. Why would your ideal clients listen?
3. How many podcasts are there in your niche?
4. Are you willing to commit to 12+ months?
5. What do you need to start a podcast?

Read the article here:
https://www.redcedarmarketing.com/blog/should-you-start-a-business-podcast

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The Corporate Escapee: Helping Gen X Ditch the 9-5, with Brett Trainor

Mon, 08 Jul 2024 08:00:00 -0400

Build a thriving Slack community with your podcast.

Brett Trainor is using his podcast, The Corporate Escapee, to build a community of Gen X professionals who want to ditch their 9-5.

In this episode of Podcasting in Professional Services, Brett sits down with John Tyreman to share his experience running his show. We cover:

How Brett reaches Gen X-ers on TikTok
How his show has pivoted and evolved with his personal brand
How his podcast led to a community of "escapees"
Why Brett insourced production after working with an agency
and much more...

Check out Brett's website (www.bretttrainor.com) for more information.

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Accounting High: Learn How to RAP, with Scotty "OKR" Scarano

Mon, 24 Jun 2024 05:00:00 -0400

Can I have your attention, please? Will the real Scotty Scarano please stand up?

There’s not too many people who blend hip hop with accounting, but that’s exactly what Scotty “OKR” Scarano is doing through his personal brand on LinkedIn, his YouTube page, and through his podcast, Accounting High.

Scotty believes that learning how to run a practice (RAP) doesn’t have to be boring. It can be entertaining, too. On this episode, we cover:

Scotty's family ties to accounting
The decision to launch Accounting High
How podcasting gave Scotty a platform for hip hop
Accounting High's focus on "edutainment"
Experience with sponsorships
What the future holds for Accounting High

Hosted by John Tyreman, professional services marketer and podcast producer.

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The Recognized Authority and AI-Powered Business Leaders, with Alastair McDermott

Mon, 10 Jun 2024 05:00:00 -0400

It rarely takes 5 or 6 years to launch a podcast, but that was the case for Alastair McDermott. Since then he's launched a handful of shows and written a book titled 33 Ways Not to Screw Up Your Business Podcast.

Going through the process of planning his podcast exposed a lack of specialization in Alastair's business. From there, he narrowed down his business from a generic web development agency to a niche practice helping "best kept secret" consultants grow authority & visibility among target clients.

Since then, he's launched a few podcasts under his umbrella, like:

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The Untapped Benefits of a Podcast Co-Host

Sun, 02 Jun 2024 05:00:00 -0400

I took a sample of 150 podcasts across accounting, AEC, and legal industries. A whopping 70% had only one host!

Personally, I've hosted four podcasts; two were solo shows, and two were co-hosted with a colleague. There are pros and cons to each format, but I found co-hosting a podcast to be much more enjoyable.

Let's explore the untapped benefits of having a podcast co-host. In this episode, you'll hear from a handful of successful business podcasters about the benefits of co-hosting a podcast:

Do you want to start a podcast, but don't have a co-host?
Let's find one together. Contact me for details.

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Inspiring People & Places: Highlighting the Human Side of Engineering, with BJ Kraemer

Fri, 17 May 2024 14:00:00 -0400

Use a podcast to let your charisma and personality shine through.

That's how BJ Kraemer approached it when he launched the Inspiring People & Places podcast in 2021. On the show, he interviews national leaders in the AEC industry to educate and inspire industry professionals to disrupt the status quo, improve their project teams and steward public & private investments more effectively.

In this conversation, BJ shares his experience after publishing more than 150 episodes. We covered:

Why there’s a blue ocean for podcasting in AEC
Why he committed to doing it for 4 years
What he thought the business impact would be, and what really happened
The importance of establishing a cadence
And much more.

If you found this episode valuable, please leave a rating and review, and subscribe to the show!

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Accountant's Flight Plan: Buy, Build, or Sell Your Firm, with Brannon Poe

Mon, 06 May 2024 05:00:00 -0400

Investing in a podcast can be a gradual, long-term investment.

Brannon Poe started podcasting in 2013, where he would record conversations on his phone. Today, Accountant's Flight Plan publishes two episodes each month and has a backlog of guests waiting to have a conversation with Brannon.

In this conversation, we explore:

An overview of Poe Group Advisors and how they help accountants
Why Brannon started a podcast in the first place
When he and his team got serious about the podcast
How Brannon approaches guest selection
How the podcast has impacted Brannon's speaking skills
Different ways his team promotes the podcast

If you found this episode valuable, please subscribe and leave a rating or review!

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Podcast Episode Guide: Structure, Typology, Formats, and Outlines

Mon, 29 Apr 2024 05:00:00 -0400

Improve the structure and variety of your episodes.

This episode is meant to be a guide for podcasters who want to learn more about how to structure episodes, use different episode types, formats, and improve their outlines. I share my own experience as well as perspective from other business podcasters. In this episode, we cover:

Solo host episode types
Co-host episode types
Topic identification and guest selection
Elements of a podcast episode
Video -vs- audio podcast pros and cons
Ideal podcast episode length

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Consulting Success®: Lessons from 380+ Episodes Published, with Michael Zipursky

Mon, 22 Apr 2024 05:00:00 -0400

Very few professional services podcasts make it to 400 episodes. The Consulting Success® podcast will hit that milestone in 2024.

I had the pleasure of sitting down with Michael Zipursky, host of the show, to hear his experience launching and running the podcast. In this conversation, Michael shares:

- Originally released 60-70 episodes but found it was a lot of work
- Years later, Michael wanted to restart the podcast in a more streamlined way
- The team now has dedicated staff to handle podcast operations
- Michael focuses solely on interviews now instead of other production tasks
- Over time, the podcast has directly and indirectly generated consulting clients
- Michael books guests based on value to listeners, not direct fit for consulting programs
- The podcast is now at episode 380 and will continue with consistency, experimentation, and feedback

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The Upstream Leader: Two Co-Hosts Committed to Helping Accounting Firm Leaders

Mon, 15 Apr 2024 05:00:00 -0400

Are you committed to running a podcast? Do you have a co-host to share in the journey?

On today’s show, Jeremy Clopton and Heath Alloway of the Upstream Leader podcast share stories and experience from running their show. In this conversation with host John Tyreman, you'll hear:

The importance of committing to the podcast in the early days
Benefits of having a co-host
The one question they ask their guests before pulling on leadership threads
How they promote each episode
How they plan to improve their podcast
And much more

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Podcast Editing Workflows and Distribution Processes

Mon, 08 Apr 2024 05:00:00 -0400

Improve your podcast editing workflows.

My own podcast editing workflow has evolved over the past six months, influenced by many of my guests on this show. On this episode, I've curated clips from successful business podcasters who give you a glimpse behind the scenes of their shows:

Rion Willard, co-host of The Business of Architecture
Florian Heinrichs, co-host of unbillable hours
Angela Mazzi, host of Architecting
Katie Tolin, co-host of Amplify
Ross Simmonds, host of Create Like the Greats

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Searching for SaaS: Two Entrepreneurs Building in Public

Mon, 01 Apr 2024 14:00:00 -0400

This podcast features a mentor-mentee relationship — a premise that could be applied to other industries.

For Josh Ho, the "Searching for SaaS" podcast was a way to build in public and showcase his mentorship of a young entrepreneur, Nate Bosscher. The show features perspectives on the stages of building a software as a service (SaaS) business. Josh is in the company building phase. While Nate struggles to start a profitable SaaS of his own.

On this episode, Josh joined John Tyreman, where they discussed:

- How Referral Rock helps companies run referral programs through software integrated with CRMs
- Key aspects of a successful referral program, emphasizing promoting over just incentives
- Josh's Searching for SaaS podcast which he launched to mentor co-host Nate
- How the podcast helps Josh clarify his thoughts and messages
- Experiences running their podcasts and lessons learned
- Possibility of bringing on more guests from founder and builder community

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

unbillable hours: How a Minimum Viable Podcast Can Have a Major Business Impact

Mon, 25 Mar 2024 06:00:00 -0400

This show is an example of a minimum-viable podcast.

On this episode, Florian Heinrichs joins the show to share his experience co-hosting the unbillable hours podcast, a twice-monthly show that started as a venting session between Florian and Ash Mohd. At the time, both were colleagues at Accenture. In this conversation, we discuss:

Florian has since founded his own firm, client friendly, and helps professional services firms with business development, marketing, and growth
Client Friendly has a four-phase process: strategy, customer journey design, storytelling, systems
On unbillable hours, Florian and co-host discuss business problems and bring on guests
Over time, the podcast has helped Florian organize thoughts and develop intellectual property
Florian believes podcasting is a lean way for professional services firms to produce content and educate clients
unbillable hours has benefited Florian's career by pushing his thinking regularly

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Create Like The Greats: Distribution Workflows, AI and Superman, with Ross Simmonds

Mon, 18 Mar 2024 05:00:00 -0400

This podcast acts as a filter for Ross to see what topics to double-down on and invest more into.

On this episode, Ross Simmonds, Founder & CEO of Foundation Marketing, and Host of ‘Create Like the Greats’ podcast joins the show. In this conversation, Ross and I discuss:

The philosophy behind Ross' mantra "Create once. Distributing forever."
Turning podcasts into visual content and sharing across social media
Signals that indicate when an episode truly resonates
Ross' background experimenting with podcasts through a Superman show
The unexpected work that goes into researching in-depth profile episodes
Thoughts on how buyers will embrace AI in content

If you found this episode valuable, please leave a rating and review on Apple and Spotify.

Enjoy!
- John

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Creator Glue, Dad Made, and Effective Email Newsletter Strategies, with Kyle Adams

Mon, 11 Mar 2024 05:00:00 -0400

Kyle Adams, account manager at ConvertKit, shares insights from publishing his weekly Creator Glue newsletter and Dad Made podcast.

Kyle explains that newsletters and podcasts complement each other perfectly. Email newsletters provide a direct way to reach your audience and notify them about new podcast episodes. He emphasizes the importance of treating your newsletter like a product itself rather than just a marketing tool.

Kyle shares several tips for creating a high-quality newsletter:

Offer insights, value and actionable advice readers can benefit from
Promote podcasts by sharing key takeaways - don't just blast links
Write compelling content that gives a preview of what the podcast covers
Provide exclusive content to newsletter subscribers only
Aim to create an entertaining, informative and engaging reader experience
Treat your newsletter as a product and focus on creating consistent, high-quality content

Connect with Kyle on X: @ItsKyleAdams

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Architecting: Making a Purposeful Difference in the Profession, with Angela Mazzi

Fri, 01 Mar 2024 12:00:00 -0500

Angela Mazzi is dedicated to enhancing quality of life through the built environment with emphasis on socio-cultural impacts. Angela is a Principal and Senior Medical Planner at GBBN Architects, and also the host of Architecting, a weekly podcast about the architect as a person—in each episode, Angela helps her listeners bypass the status quo traps in the architecture profession and shares how to make an impact with real life strategies.

Here are some of the key topics discussed in this conversation:

Angela started blogging in 2010 to explore issues in a toxic architecture firm. She rebranded as the podcast "Architecting" in 2021.
Angela has published over 230 episodes on topics like introversion, delegation, stress management and more.
Angela offers programs focused on well-being like "Salutogenesis for your Soul" and "Stressless Success."
Systemic codependency and lack of work-life balance is normalized in architecture. Angela advocates changing this through purposeful work.

If you found this episode valuable, please leave a rating and review!

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The Business of Architecture Podcast: How Two Architects Built a Media Empire, with Rion Willard

Fri, 23 Feb 2024 14:00:00 -0500

For architects, the passion for design and creating often attracts people to the profession. But many don’t realize just how much business acumen is needed to run a successful practice. All the creative talent in the world doesn’t guarantee profits, clients, and smooth firm operations. After all, the first job of an architect is to win the client. Without the client, there is no design.

Rion Willard recognized this challenge early on. Although his skills and education were in architecture, he was fascinated by the business side of the profession. How could firm owners transform their passion into sustainable, thriving practices?

To explore this question, Rion started interviewing successful practice owners at the direction of a business mentor. “One of my assignments was to go and talk to other architects about how they were running a business to benefit my own architectural practice,” said Rion. “I figured it was a good idea to record these conversations.”

At first, Rion’s interest was to understand and apply insights from these interviews to his own practice, but he realized these conversations would also make for good podcast content. He reached out to Enoch Sears, inquiring if he could publish the interviews through his existing podcast, the Business of Architecture.

In the full conversation, listen to Rion talk about his experience co-hosting The Business of Architecture, including:

How the show has evolved over the past 10 years
The impact of the pandemic
How the podcast enabled in-person events
The team and workflows behind The Business of Architecture
The impact of the podcast on Rion's career
And much more

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The Unique CPA: Randy Crabtree's Journey From Managing Partner to Podcast Host

Fri, 16 Feb 2024 13:00:00 -0500

After suffering from a stroke, Randy Crabtree made the difficult decision that he couldn't be managing partner of Tri-Merit anymore. He then stepped into a more external-facing role for the firm.

At the suggestion of his marketing team, Randy started The Unique CPA podcast in 2019. Hesitant at first, Randy quickly realized he loved meeting new people and hearing their stories.

The Unique CPA introduced Randy to new people and strengthened his passion for helping the accounting industry. Instead of talking about tax credits, Randy focuses his show on other topics of value to the accounting industry, like marketing, business development, community, HR, and much more.

Randy credits the podcast with reigniting his passion for his work and helping him find purpose. It even led to him being named a top 100 most influential people in the industry. He even started an accounting conference called Bridging the Gap based on the podcast.

In terms of a podcast editing workflow, Randy batches recordings in the months he has bandwidth. His busy season typically starts in late October, and lasts through the end of the calendar year.

If you found this story uplifting, insightful, or inspiring, please give the show a rating and review!
- John

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

AAM's 'Amplify' Podcast: A Strategic Rebrand and New Approach, with Katie Tolin

Fri, 09 Feb 2024 13:00:00 -0500

Katie has been involved with the Association for Accounting Marketing (AAM) for many years, originally joining as a new member in an accounting firm. She has since risen to be a past president and remains actively involved in providing content for the organization.

The Amplify podcast first launched in 2017. In the early days, the podcast was produced sporadically with different volunteer hosts. Katie and the committee decided to change to a seasonal format to add more structure and consistency. Now, they record multiple episodes on the same topic to create full seasons that listeners can binge.

Katie enjoys the challenge of interviewing smart guests and learning from their experiences. She helps determine topics, line up guests, craft questions and ensure consistency across episodes.

While the podcast faces challenges due to relying on volunteers, it provides a way to educate both members and the wider accounting community. Katie is passionate about continuously improving the podcast and finding new ways to distribute the valuable content.

Listen to the Amplify podcast:

Apple - https://podcasts.apple.com/us/podcast/amplify/id954067907
Spotify - https://open.spotify.com/show/5d0VUiacyxoqQJhyNK34l3

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Get More Content Out of Your Podcast, with Greg Mayer

Wed, 07 Feb 2024 16:00:00 -0500

In this episode, John Tyreman interviews Greg Mayer, founder of Wysper, a software company that helps you get more content out of your podcast. They discuss:

How Greg's experience as a product marketer inspired him to start Wysper, and leverage AI transcription to repurpose podcast content.
How podcasts can be a pillar or hub of content that can then be repurposed into social media posts, blog posts, SEO content, and more.
Specific examples of companies using Wysper to repurpose podcasts for SEO, sales enablement, and thought leadership.
Use cases beyond podcasting - repurposing customer interviews, webinars, SME interviews, even internal company meetings into multiple formats.
The importance of editing AI generated content before publishing. AI is great at repurposing ideas but not generating wholly original ideas.
How repurposing podcast content can save massive amounts of time over creating content from scratch.

Connect with Greg on LinkedIn and visit https://www.wysper.ai/ to learn more

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Using a Podcast for ABM, Newsletter Content, and More, with Steve Cummins

Tue, 30 Jan 2024 14:00:00 -0500

This episode originated because I was intrigued by how Steve Cummins has a podcast and newsletter by the same name: The Marketing Mix. I was curious about his experience and the synergies between a newsletter and a podcast. But the conversation is so much more than that.

Steve Cummins, Founder of Solent Strategies, launched The Marketing Mix in April 2023 to help support his marketing consultancy. It’s the kind of conversation Steve would like to have with a marketer over a cocktail.

In this conversation, he shares his experience launching prior podcasts, using podcasts as part of an ABM strategy, the premise behind “Marketing Mix,” how he uses podcast media in his own marketing, some of the tools he uses, how he ties it into the newsletter, and how he has avoided the podcast graveyard.

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Financial Foreplay®: Why You Should Trademark Your Podcast Name, with Rhondalynn Korolak

Thu, 18 Jan 2024 13:00:00 -0500

Let's say you receive a cease a desist letter. Upon realizing you infringed on a trademarked brand, you'd probably want to settle the matter amicably. It happens. But that wasn’t the case when Rhondalynn Korolak sent multiple cease and desist letters to an Instagram Influencer who was giving financial advice under the trademarked Financial Foreplay® name.

In the first 5 minutes, I quickly break down what a trademark is and why it’s important to trademark a podcast name. Then, you'll hear from Rhondalynn Korolak, former lawyer and chartered accountant, author, keynote speaker, master coach, and podcast host. She recently went through litigation in a trademark infringement of her trademarked brand name, and agreed to share her story with me.

Here are some links to referenced material:

Please rate, review, and subscribe to the show!

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Benefits of Podcasting for B2B and Professional Services Firms

Wed, 29 Nov 2023 10:00:00 -0500

The thought of launching a business podcast has probably crossed your mind. I mean, imagine having a channel to reach buyers while they drive, exercise, walk their dog, do house chores... What’s not to love, right?

But then you start to wonder: How long will it take to build a podcast? What kind of impact will it have on the business? What’s the ROI?

Fret not, my friends.

On this episode, I caught up with a few colleagues who share their perspective on the benefits of podcasting for business:

Allyson Cochran, Chief Revenue Officer, Silverback Strategies
Aaron Weiche, Co-Founder & CEO, Leadferno
Kelly Waffle, Director of Research & Innovation, CPA Crossings

These guests talk about how podcasting has impacted networking, sales, HR, marketing, and even their own personal growth.

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Podcast Guesting -vs- Hosting: Pros and Cons

Thu, 09 Nov 2023 10:00:00 -0500

There's some debate among B2B and professional services firms on which is more effective; hosting a podcast or being a podcast guest. There are certainly pros and cons to each approach. In this episode, we break it all down:

When each approach makes sense for your marketing
Pros and cons for being a guest -vs- being a host
Dispelling a few preconceived notions

I caught up with a few guests who also have perspective on podcast guesting vs hosting:

Geoff Kerbis, Director of SEO, Assembly Global
Kelly Waffle, Director of Research & Innovation, CPA Crossings
Janice Mandel, President, String Communications

Thanks for listening. Please leave a rating and a review!

Cheers,
-JT

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

6 Frameworks for Naming a Business Podcast

Fri, 27 Oct 2023 08:00:00 -0400

This episode is focused on how to name your business podcast — considerations for your name, how it impacts your positioning, and 6 different frameworks for naming a business podcast:

Keyword-driven
Action + Payoff
Alliteration
Play on Words
Zig when the rest Zags
Brand-Driven

I also interviewed a few guests to get their perspective on coming up with a name for their podcast:

Allyson Cochran, Chief Revenue Officer, Silverback Strategies
Ian Floyd, Research & Insights, Tremendous
Callie Murray, Co-Founder, Same Page HR
Kelly Waffle, Director of Research & Innovation, CPA Crossings

Thanks for listening. Please leave a rating and a review!

Cheers,
-JT

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Podcast Production Workflows

Thu, 12 Oct 2023 22:00:00 -0400

A podcast editing workflow is a major part of your podcast operations. In this episode, we break down the audio editing processes of business podcasts:

How long it takes to edit each episode
When it makes sense to outsource -vs- insource production
Understanding the difference between launching and running a podcast
Different tools to use in your podcast editing workflow

I interviewed a few colleagues to get their perspective on a podcast editing workflow that works for their show.

Geoff Kerbis, Director of SEO, Assembly Global
Kelly Waffle, Director of Research & Innovation, CPA Crossings
Janice Mandel, President, String Communications

Thank you for listening. Please give the show a rating and a review!

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.