Bunch - The art of community-driven growth Mon, 11 May 2026 16:30:56 -0400 https://www.buzzsprout.com/2221193 en-us © 2026 Bunch - The art of community-driven growth yes e2d3d072-a24a-5455-b2c2-dde126c5895c Clare Sutcliffe episodic false Conversations about the art and science of building brand communities, hosted by community expert Clare Sutcliffe.

]]> Buzzsprout (https://www.buzzsprout.com) Clare Sutcliffe https://storage.buzzsprout.com/hryfdd4o8qoeeuk4pmgh40dwz89e?.jpg Bunch - The art of community-driven growth Beyond desks and wifi: The community-centric approach of x+why co-working with Community Manager Loux Rutherford Beyond desks and wifi: The community-centric approach of x+why co-working with Community Manager Loux Rutherford This week I speak to Loux Rutherford, Community Manager at x+why , a new type of co-working space focused on supporting purpose-driven organizations and using business as a force for good. We talk about:

  • Their approach to building community in the physical co-working spaces, including hosting events, facilitating connections between members, and tracking "meaningful interactions" to nurture relationships.
  • The challenges of measuring the value of serendipitous interactions and organic community growth in a physical space.
  • The role of X+ Why in amplifying their members' work through content, campaigns, and partnerships.
  • Loux's perspective on other inspiring brand communities, such as the B Corp movement, and advice for community builders.

This is the last episode in this series of Bunch - we hope you've enjoyed it!


]]> This week I speak to Loux Rutherford, Community Manager at x+why , a new type of co-working space focused on supporting purpose-driven organizations and using business as a force for good. We talk about:

  • Their approach to building community in the physical co-working spaces, including hosting events, facilitating connections between members, and tracking "meaningful interactions" to nurture relationships.
  • The challenges of measuring the value of serendipitous interactions and organic community growth in a physical space.
  • The role of X+ Why in amplifying their members' work through content, campaigns, and partnerships.
  • Loux's perspective on other inspiring brand communities, such as the B Corp movement, and advice for community builders.

This is the last episode in this series of Bunch - we hope you've enjoyed it!


]]> Clare Sutcliffe Buzzsprout-16188951 Thu, 28 Nov 2024 11:00:00 +0000 1357 2 7 full false Finimise: How I manage a 1 million strong investment education community with Michelle Sims Finimise: How I manage a 1 million strong investment education community with Michelle Sims This week Clare chats to Michelle Sims Community Manager, Finimize's global community lead, about building a thriving community to support the company's mission of making financial information accessible. We talk about how:

Finimize started as a newsletter and expanded to a mobile app and events, with the community playing a crucial role in teaching and learning. 

The pandemic led to a shift to virtual events, further growing the ambassador program. 

Retaining ambassadors through status, education, and belonging is key. 

Adapting strategies based on feedback to build a successful community.


]]> This week Clare chats to Michelle Sims Community Manager, Finimize's global community lead, about building a thriving community to support the company's mission of making financial information accessible. We talk about how:

Finimize started as a newsletter and expanded to a mobile app and events, with the community playing a crucial role in teaching and learning. 

The pandemic led to a shift to virtual events, further growing the ambassador program. 

Retaining ambassadors through status, education, and belonging is key. 

Adapting strategies based on feedback to build a successful community.


]]> Clare Sutcliffe Buzzsprout-16025623 Thu, 07 Nov 2024 13:00:00 +0000 1838 2 6 full false Waze: The original crowdsourced roadmap community stays true to it’s roots with Community Manager Adrian Singer Waze: The original crowdsourced roadmap community stays true to it’s roots with Community Manager Adrian Singer This week Clare chats to Adrian Singer Community Manager at Waze (at the time of recording - Adrian has since left Waze and relocated from tel Aviv to London).
We talk about how a community can achieve a goal collectively and the joy of indulging in a niche interest like mapping your local area. Adrian managed a global community who created a huge amount of value for Waze and then Google when it was acquired - with out the community the product wouldn't exist. That is what I call community at the core!



]]> This week Clare chats to Adrian Singer Community Manager at Waze (at the time of recording - Adrian has since left Waze and relocated from tel Aviv to London).
We talk about how a community can achieve a goal collectively and the joy of indulging in a niche interest like mapping your local area. Adrian managed a global community who created a huge amount of value for Waze and then Google when it was acquired - with out the community the product wouldn't exist. That is what I call community at the core!



]]> Clare Sutcliffe Buzzsprout-16025410 Thu, 31 Oct 2024 13:00:00 +0000 1945 2 5 full false Salesforce: Trailblazing the way in community-product collaboration Salesforce: Trailblazing the way in community-product collaboration This week Clare talks to Christie Fidura Director Global Developer Programmes at Saleforce - thats right probably the most famous Software community ever built! Christie takes us through personas within the community, their focus on collaboration and customer enablement. Check out Trailblazers and say hi to Christie on Linkedin.

]]> This week Clare talks to Christie Fidura Director Global Developer Programmes at Saleforce - thats right probably the most famous Software community ever built! Christie takes us through personas within the community, their focus on collaboration and customer enablement. Check out Trailblazers and say hi to Christie on Linkedin.

]]> Clare Sutcliffe Buzzsprout-15862826 Thu, 03 Oct 2024 09:00:00 +0100 1862 2 4 full false Substack: Storytelling is the ultimate community-building tool with Managing Editor, Hannah Ray Substack: Storytelling is the ultimate community-building tool with Managing Editor, Hannah Ray This week, I had the pleasure of speaking to Hannah Ray, a seasoned community builder with an impressive background at The Guardian, Instagram, and Vogue. Currently the Managing Editor at Substack (a tool for publishing newsletters and podcasts), Hannah shared her passion for storytelling and its pivotal role in fostering communities for independent creators. Our conversation delved into how bigger brands can learn valuable lessons from these independent communities by embedding storytelling into their community and brand building. 

]]> This week, I had the pleasure of speaking to Hannah Ray, a seasoned community builder with an impressive background at The Guardian, Instagram, and Vogue. Currently the Managing Editor at Substack (a tool for publishing newsletters and podcasts), Hannah shared her passion for storytelling and its pivotal role in fostering communities for independent creators. Our conversation delved into how bigger brands can learn valuable lessons from these independent communities by embedding storytelling into their community and brand building. 

]]> Clare Sutcliffe Buzzsprout-15451422 Tue, 30 Jul 2024 07:00:00 +0100 1970 2 3 full false Ambitious start-up marketers find their tribe at UP Club an ecosystem with community at it's heart - with Lottie Unwin Founder of UP World and Brand Hackers Ambitious start-up marketers find their tribe at UP Club an ecosystem with community at it's heart - with Lottie Unwin Founder of UP World and Brand Hackers Clare talks to Lottie Unwin, founder and CEO of UP World and BrandHackers. We talk all about how and why she set up a community of start-up marketers and the business ecosystem that she's built around it. We chat about how community is the ultimate long game and how they deal with any concerns over revealing information with a professional community you share with competitors. Check out UP World at https://up-world.co/ and find Lottie on Linkedin

]]> Clare talks to Lottie Unwin, founder and CEO of UP World and BrandHackers. We talk all about how and why she set up a community of start-up marketers and the business ecosystem that she's built around it. We chat about how community is the ultimate long game and how they deal with any concerns over revealing information with a professional community you share with competitors. Check out UP World at https://up-world.co/ and find Lottie on Linkedin

]]> Clare Sutcliffe Buzzsprout-15427805 Wed, 17 Jul 2024 11:00:00 +0100 2059 2 2 full false Community as a moat: EdTech unicorn Multiverse builds a 15,000 strong community of apprentices Community as a moat: EdTech unicorn Multiverse builds a 15,000 strong community of apprentices This week Clare talks to Naaman Brown, community manger at Multiverse an edtech unicorn founded by Euan Blair that up-skills people through apprenticeships. Naaman takes us through the way Multiverse views community as a moat, how it works and how they measure their success. 

]]> This week Clare talks to Naaman Brown, community manger at Multiverse an edtech unicorn founded by Euan Blair that up-skills people through apprenticeships. Naaman takes us through the way Multiverse views community as a moat, how it works and how they measure their success. 

]]> Clare Sutcliffe Buzzsprout-15142158 Tue, 28 May 2024 08:00:00 +0100 1297 community, growth, edtech, education, technology, apprenticeships 2 1 full false Collective-ownership: the key to long-term loyalty. With Taavi Kotka CEO of Koos.io Collective-ownership: the key to long-term loyalty. With Taavi Kotka CEO of Koos.io This week Clare chats to colleague and friend Taavi Kotka about collective-ownership models, the software Koos.io has created to make the process of generating ownership contracts quick, easy and risk free.

Plus, why collective-ownership is the key to long-term loyalty and sustainable community-led growth strategy.

This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> This week Clare chats to colleague and friend Taavi Kotka about collective-ownership models, the software Koos.io has created to make the process of generating ownership contracts quick, easy and risk free.

Plus, why collective-ownership is the key to long-term loyalty and sustainable community-led growth strategy.

This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> Clare Sutcliffe Buzzsprout-14175757 Wed, 20 Dec 2023 06:00:00 +0000 1340 1 8 full false Diversifying the dance floor with Beatport's Chief Community Officer, Sofia Ilyas Diversifying the dance floor with Beatport's Chief Community Officer, Sofia Ilyas This week, Clare talks to Sofia Ilyas Chief Community Officer at Beatport about her work bringing diversity to the world of dance music through the Beatport community. 
We talk about:

  • How big companies can support community focussed organisations who are often exhausted to amplify their work.
  • How interesting it is that a community of people so often in a the same physical space don't have a close community. 
  • How diversity in dance music is important for all aspects of the ecosystem from DJS, record labels, listeners and producers. 


Sponsor
This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> This week, Clare talks to Sofia Ilyas Chief Community Officer at Beatport about her work bringing diversity to the world of dance music through the Beatport community. 
We talk about:

  • How big companies can support community focussed organisations who are often exhausted to amplify their work.
  • How interesting it is that a community of people so often in a the same physical space don't have a close community. 
  • How diversity in dance music is important for all aspects of the ecosystem from DJS, record labels, listeners and producers. 


Sponsor
This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> Clare Sutcliffe Buzzsprout-14091621 Wed, 06 Dec 2023 07:00:00 +0000 1849 1 7 full false Super Hi nails peer support community for up-skilling designers and developers - With Max Pete Head of Community at Super Hi Super Hi nails peer support community for up-skilling designers and developers - With Max Pete Head of Community at Super Hi This week Clare chats to Max Pete, Head of Community at online code and design school Super Hi.  They talk about finding and leveraging the most active members of your community to the benefit of the rest of your members,  the dreaded platform switch and how with a little though you can surprise and delight your members too.

This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> This week Clare chats to Max Pete, Head of Community at online code and design school Super Hi.  They talk about finding and leveraging the most active members of your community to the benefit of the rest of your members,  the dreaded platform switch and how with a little though you can surprise and delight your members too.

This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> Clare Sutcliffe Buzzsprout-13962945 Tue, 14 Nov 2023 08:00:00 +0000 1418 1 6 full false A successful supplier community makes for successful customers - Ewa Magiera - Head of Community at freelance platform Yuno Juno A successful supplier community makes for successful customers - Ewa Magiera - Head of Community at freelance platform Yuno Juno This week on Bunch Podcast Clare chats to Ewa Magiera head of Community at freelance marketplace platform Yuno Juno.

We talked about:

How during tough economic times your community can be what sets you apart from your competitors as you strive to help your community succeed on your platform.

Driving feature adoption , gathering feedback and how building with your community drives product innovation.

Top three qualities to look for in a community manager if you’re thinking if hiring for this wide and varied role.

This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> This week on Bunch Podcast Clare chats to Ewa Magiera head of Community at freelance marketplace platform Yuno Juno.

We talked about:

How during tough economic times your community can be what sets you apart from your competitors as you strive to help your community succeed on your platform.

Driving feature adoption , gathering feedback and how building with your community drives product innovation.

Top three qualities to look for in a community manager if you’re thinking if hiring for this wide and varied role.

This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> Clare Sutcliffe Buzzsprout-13921755 Mon, 06 Nov 2023 08:00:00 +0000 1895 1 5 full false Community-first telecoms - how giffgaff built a successful mobile phone company by putting their customers in control. Roxy Baciu Head of community at giffgaff Community-first telecoms - how giffgaff built a successful mobile phone company by putting their customers in control. Roxy Baciu Head of community at giffgaff This week Clare talks to Roxy Baciu Head of Commmunity at mobile telecoms company giffgaff who took the boldest possible approach to building their company by putting their customers in charge.

Roxy tells us about how to channel the energy of your biggest critics, channeling your community values, leveraging your superfans and the vital importance of listening to your community members.

This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> This week Clare talks to Roxy Baciu Head of Commmunity at mobile telecoms company giffgaff who took the boldest possible approach to building their company by putting their customers in charge.

Roxy tells us about how to channel the energy of your biggest critics, channeling your community values, leveraging your superfans and the vital importance of listening to your community members.

This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> Clare Sutcliffe Buzzsprout-13876171 Tue, 31 Oct 2023 09:00:00 +0000 1946 1 4 full false Investing in Companies with community at their core - Sarah Drinkwater Founder at Common Magic Investing in Companies with community at their core - Sarah Drinkwater Founder at Common Magic Clare talks to Sarah Drinkwater, founder and solo GP at Common Magic, a fund raised to invest in companies with communities at their core.

Sarah shares how Founders can benefit from building community around their business at every stage from conception to scale, how a community can best serve companies with a tech product and some useful history of communities through the ages.

This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> Clare talks to Sarah Drinkwater, founder and solo GP at Common Magic, a fund raised to invest in companies with communities at their core.

Sarah shares how Founders can benefit from building community around their business at every stage from conception to scale, how a community can best serve companies with a tech product and some useful history of communities through the ages.

This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> Clare Sutcliffe Buzzsprout-13838906 Wed, 25 Oct 2023 09:00:00 +0100 1885 1 3 full false Building a global community of super fans with Ben Lang - Head of Community @ Notion Building a global community of super fans with Ben Lang - Head of Community @ Notion Clare chats to Ben Lang Head of Community Notion - a productivity app that have super-fans all over the word.

Clare and Ben talk about how to channel the energy and enthusiasm of product-fans to create even more value for your business and how being creative with your community will help you stand out from the crowd.

This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> Clare chats to Ben Lang Head of Community Notion - a productivity app that have super-fans all over the word.

Clare and Ben talk about how to channel the energy and enthusiasm of product-fans to create even more value for your business and how being creative with your community will help you stand out from the crowd.

This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> Clare Sutcliffe Buzzsprout-13797399 Tue, 17 Oct 2023 21:00:00 +0100 1217 1 2 full false Creating an army of volunteers changing the way the world views waste with Saasha Celestial-One - Olio Co-founder and COO Creating an army of volunteers changing the way the world views waste with Saasha Celestial-One - Olio Co-founder and COO Clare chats to Saasha Celestial-One,  Co-founder and COO at Olio an app that helps people share food and other items with their community to save it going to waste. Check out Olio and join the revolution! olioapp.com/

Clare and Saasha talk about community building on every level from local to online, volunteer motivation, community-washing and opt in community FTW!

This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> Clare chats to Saasha Celestial-One,  Co-founder and COO at Olio an app that helps people share food and other items with their community to save it going to waste. Check out Olio and join the revolution! olioapp.com/

Clare and Saasha talk about community building on every level from local to online, volunteer motivation, community-washing and opt in community FTW!

This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty.
KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!

]]> Clare Sutcliffe Buzzsprout-13757883 Wed, 11 Oct 2023 15:00:00 +0100 1706 1 1 full false Bunch Season 1 Trailer Bunch Season 1 Trailer Bunch host Clare Sutcliffe introduces Bunch podcast - get subscribing!

]]> Bunch host Clare Sutcliffe introduces Bunch podcast - get subscribing!

]]> Clare Sutcliffe Buzzsprout-13278031 Mon, 24 Jul 2023 15:00:00 +0100 60 1 1 trailer false