The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Episode 137 - Plug The Leak

Wed, 05 Aug 2026 06:00:00 -0400

How many athletes did you lose last year that you could have kept? Not the ones who got hurt or pregnant or had to step away for good reasons. The ones who just quietly drifted off.

We spend so much energy on the front door, getting new athletes in, and almost none on the back door, where people are leaving and we're not even noticing.

In this episode, I'm breaking down:

Why that leak is probably the most expensive thing happening in your business
Why it's rarely about your coaching and almost always about your systems
The exact places I want you auditing this week

If your retention is sitting under two to three years per athlete, this one's for you. Book a call with me HERE: https://app.acuityscheduling.com/schedule.php?owner=23890670&appointmentType=31380211

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 136 - All About Pricing

Wed, 29 Jul 2026 06:00:00 -0400

Two weeks ago, we talked about the worth wound. Today, I'm taking it further, and we're doing some actual math.

I want you to break down exactly how many hours a month you spend per athlete. Plan writing, calls, texts, feedback, all of it. Then divide that into what you charge.

Most of you are going to be shocked at your real hourly rate. And I mean shocked.

We'll get into why this happens (hint: you're pricing off what YOU would pay, not what the transformation is worth), the mistakes that keep coaches stuck at the same rate for years, and what actually justifies charging more.

If you've been avoiding this conversation with yourself, this episode is your nudge.

Ready to look at your own numbers? Book a call with me here: https://app.acuityscheduling.com/schedule.php?owner=23890670&appointmentType=31380211

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 135 - The ONE Thing You Need To Do in the Age of AI

Wed, 22 Jul 2026 06:00:00 -0400

I'm heading into vacation and this idea hit me mid-teaching Content That Recruits Module 2. I had to share it now!

One of my mentors just gave our group a stat that stopped me cold: 82% of people don't have any systems around how they do their work. I'm a little obsessive about systems these days, and it's the exact thing that's saved me the most time and made me more fulfilled with my athletes and coaches.

In this episode, I'm breaking down the one system I want every coach listening to build right now: the one that protects your content, your captions, your podcasts, everything you've ever written, from disappearing into the void. I'll walk you through exactly how I've done it for years, what it's unlocked for me now that AI is in the picture, and why where you are in your content journey changes how you should be using it.

Bottom line: your words are the most valuable thing you own right now. Tune in to find out how to actually treat them that way.

My call calendar is open again starting around August 12th. If you've coached at least five athletes (doesn't need to be one-on-one or all at once), grab time with me.

Book a call with me here: https://app.acuityscheduling.com/schedule.php?owner=23890670&appointmentType=31380211

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 134 - All Around Your Worth As A Coach

Wed, 15 Jul 2026 06:00:00 -0400

If you've ever been at the kitchen table on a Sunday night still writing training plans, second-guessing every decision, that's not a time management problem. That's the worth wound.

In this episode:

What the worth wound is, and why so many coaches carry it
The lie it tells you: that you need to be "more" before you can charge more or believe in yourself
Martyr to the marketplace, and why struggling isn't proof you care
Why confidence comes after the action, not before it
Worth is a decision, not a milestone

Got five athlete experience and know your worth wound is showing up somewhere? Let's talk it through.

Book a call with me here → https://app.acuityscheduling.com/schedule/afee674e/appointment/31380211/calendar/5950491?appointmentTypeIds[]=31380211

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 133 - The 5 Year Average: What Long-Term Coaching Actually Builds

Wed, 08 Jul 2026 06:00:00 -0400

Selling season is coming. Most of you will spend it chasing new athletes. I want you thinking about retention instead.

I recently did the math on my own roster and found my average athlete sticks with me for years, not months, including some who've stayed through major life detours and come right back when they were ready.

In this episode, I break down what actually keeps athletes around for years instead of one race cycle:

Why longevity planning (not jumping straight to a marathon or an Ironman) protects athletes from burnout and protects your retention
My "symbiotic relationship" mindset: becoming as essential to an athlete as their shoes or their bike
Why even my longest-running athletes need the basics repeated back to them
How I actually ask "what's next" without fearing the answer
Why a like on your post from an existing athlete matters more to me than a like from a stranger

My challenge for you this week: do the math. Look at your roster, find your average retention, and ask what's actually driving people to stay or go.

If this episode helped, drop me a review! Apple reviews and the star rating both go a long way!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 132 - How to Out-Coach AI

Wed, 01 Jul 2026 06:00:00 -0400

AI is coming for a lot of industries. But is it coming for ours?

This episode is for every coach who's had a quiet worry in the back of their mind about what AI means for the future of endurance coaching. And for the coaches who are using AI to get ahead, this one's for you too.

Here's the thing. AI can write a training plan. It can analyze data. It's getting smarter.

But there's one thing it cannot do.

Be HUMAN.

In this episode, I discuss how I use AI to save time, upgrade my athlete experience and build systems that actually give me more room to coach.

This is not a doom-and-gloom episode. It's a wake-up call AND an opportunity.

Listen to find out:

What separates coaches who will thrive in the AI era from those who won't
What "coaching" vs. "an unsupported plan" really looks like (and why the difference matters more than ever)
How a simple feedback system can protect your business AND reduce the need for long one-on-one calls
The exact AI systems I'm building in my own business

Interested in the AI systems I mentioned? DM me "DT6" on Instagram to learn more about what's coming to Dream to 6 this fall.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 131 - The One Thing You Can Do Now To Improve Retention

Wed, 24 Jun 2026 06:00:00 -0400

I just got back from Happy Valley 70.3 with 10 athletes on the course.

And I've been thinking about what coaches can do RIGHT NOW, in mid to late June, that will pay off all the way through 2027.

It's not a funnel. It's not a new offer. It's a team race.

In this episode, I'm breaking down why picking a team race (and picking it early) might be the simplest retention move you're not making. We talk about how to choose the right one, when to announce it, how to use it to bring boomerang athletes back and the one thing that makes it a genuine business tool, not just a fun weekend.

We also get into what happens when coaches try to do too many, why you probably shouldn't race your own team race and what I learned supporting 10 athletes on course for 24 hours straight.

The community that builds around one shared race? You can't manufacture that. But you can create the conditions for it.

The Recruitment Engine Masterclass is happening June 23rd and we're opening Content That Recruits for just a few days right after. It's a mid-level, live-taught course starting in July for coaches who want to learn how to do content that actually builds your roster. No matter where you are. Learn more here: https://coachmichellelake.lpages.co/contentthatrecruits/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 130 - How to Fix Your Content So It Converts

Wed, 17 Jun 2026 06:00:00 -0400

You're spending hours on a single post. You edit it, sleep on it, edit it again, and still don't hit publish. And when you finally do? Crickets.

Sound familiar?

In this episode, I get real about why your content isn't converting. Spoiler: it's usually not a content problem. It's a system problem.

I cover:

Why most of the "effort" you're putting into content isn't actually moving the needle
The feast-or-famine posting cycle that's quietly killing your credibility
The one question every post needs to answer to make an athlete want to work with you
Why posting faster almost always beats posting "perfect"

Introducing the Recruitment Engine, a free live masterclass built around three things: the message, the mechanics, and the multiplier.

If content has been draining your time and your confidence, this one's for you.

Join the free live masterclass: Tuesday, June 23rd at noon Eastern. Come live for a chance to win a 1:1 content review with me!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 129 - 4 Apps That Changed How I Coach (And Run My Business)

Wed, 10 Jun 2026 06:00:00 -0400

Four apps. Around $20/month each. Hours saved every single week.

In this episode, I'm walking you through the exact tools I've added to my coaching business that have changed how I interact with athletes, process information, and plan my week, all without changing how I actually coach.

One is for podcasters. The other three? Every coach needs to know about them.

You're going to want a notebook for this one.

Also in this episode:

The Recruitment Engine Masterclass is coming June 23rd. Free training for endurance coaches who are posting consistently but not getting inquiries, or who want a real system around their content, not just more tips.

Links mentioned:

Wispr Flow (Get an extra 2 weeks free): https://wisprflow.ai/r?MICHELLE1937
The Recruitment Engine Masterclass — June 23rd: https://coachmichellelake.lpages.co/recruitment-engine/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 128 - What We Learned in the Sales Sprint

Wed, 03 Jun 2026 06:00:00 -0400

85 coaches. Five days. Inquiries by day two.

In this episode, we discuss what we did in the Sales Sprint last week and what it proved.

The Sales Sprint ran May 18th–22nd and the results spoke for themselves. This episode breaks down the five-day framework so you can put it to work, whether you were in the challenge or not.

The biggest takeaway? SELLING IS RELATIONSHIPS. Nothing more, nothing less. And you probably have more warm leads sitting in your world than you think.

We also dig into the pipeline construct: the mindset shift that takes the pressure off every single conversation you have. Some athletes hire you in 24 hours. Some take years. The move is to stop obsessing over the timeline and start thinking about abundance.

Never delete a name. The fortune is in the follow-up.

Free Training: The Full Roster Fix

Growing is great. But growing while you're leaking athletes? That's a treadmill.

This free three-part training is for endurance coaches who are ready to stop the leak and start keeping their athletes a whole lot longer.

Three videos. About 31 minutes. No catch.

Grab the Full Roster Fix below. 👇

https://coachmichellelake.lpages.co/fullrosterfix/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 127 - The Risk in Upleveling

Wed, 27 May 2026 06:00:00 -0400

You wanted a full roster. Now you have it. So why does it feel like you're stuck?

A full roster doesn't mean you've made it. It means the rules just changed. And if you don't know what's coming, you'll hit a wall you never saw coming.

In this episode, I walk through the 4 risks every coach faces when they start to up-level.

What you'll learn:

Why scaling means shifting your identity from coach to CEO and why that's so hard to accept
How expenses multiply non-linearly as you grow (and why fearing that will cost you more than the expense itself)
The "it's my baby" trap that keeps you doing $10 tasks instead of the work that actually grows your business
Why having everything in your brain is a liability and what to do about it

Your homework: Pick one task you've been holding onto that someone else could do. Write it down. That's your first SOP. Start there.

The Dream to 7 waitlist is open. We're launching in July for coaches who are already over six figures and ready to scale their impact. Join the waitlist here: https://coachmichellelake.lpages.co/dt7/

If you enjoy the podcast, a star rating or written review means the world. Thanks for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 126 - How I Post on IG in 10-15 Minutes

Wed, 20 May 2026 06:00:00 -0400

You're not bad at content. You're bad at deciding. There's a difference, and that difference is costing you hours every week.

In this episode, I break down the exact 5-step system I use to get a post out fast without sacrificing quality or authenticity.

What you'll learn:

Why decision fatigue is the real reason content takes so long
How to use your idea list so you're never starting from a blank page
Why the hook deserves 80% of your focused energy
The "intuitive creativity" approach that gets words out of your head and onto the page
How to batch when the creative wave hits and repurpose when it doesn't

Your homework: Start your idea list today. On your next post, set a 15-minute timer and practice this system. Done is better than perfect. Practice beats perfection every single time.

If you haven't registered yet, join us for the Sales Sprint, a free five-day challenge running until the 22nd inside a private coaching community. One small action per day. Five to 20 minutes. The goal: you walk away with a new athlete inquiry by Friday. DM me "Sales Sprint" or grab the link here: https://coachmichellelake.lpages.co/sales-sprint/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 125 - Stop Waiting for Inquiries. Go Get Them.

Wed, 13 May 2026 06:00:00 -0400

You created the thing. You posted the certificate. You updated your bio.

And now you're waiting.

Here's what nobody tells you: changing your identity to "coach" doesn't automatically move athletes into your inbox. That's not a talent problem. That's an outreach problem.

In this episode, I'm breaking down why coaches at every level get stuck waiting for inquiries instead of going to get them and what to do about it. Whether you have zero athletes or a full roster you're trying to grow, the skill set is the same. And it's a skill set, just like swim drills or cadence work. You don't stop doing the fundamentals just because you've been racing for years.

Coming up: The Sales Sprint is a free five-day challenge running May 18th-22nd inside a private Telegram community. One small action per day. Five to 20 minutes. The goal: you walk away with a new athlete inquiry by Friday.

Ready to stop waiting and start getting? Join us.

DM me "Sales Sprint" or grab the link here: https://coachmichellelake.lpages.co/sales-sprint/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 124 - AI for Content: Yes or No?

Wed, 06 May 2026 06:00:00 -0400

Should you be using AI for your content? The answer isn't what you think.

I break down where AI is a hard no, where it's a strong yes, and why the real opportunity might not be content at all.

What you'll hear:

Why one-line prompts producing generic content is a HARD NO (and yes, people can tell)
How training AI on your voice, frameworks, and messaging changes everything
The 10-80-10 rule
Why systems and automations might be the bigger AI opportunity for your business
The truth about who's going to win as AI content floods the market

The coaches telling real stories and training AI on strong messaging are going to crush it. The ones pumping out generic content? Already getting tuned out.

Coming Soon! The Sales Sprint is a free 5-day challenge running May 18th-22nd. One small action a day. By Friday you've had real conversations with real athletes and created a genuine shot at an inquiry. I'll be coaching you live every day inside a private Telegram group. Grab your spot HERE: https://coachmichellelake.lpages.co/sales-sprint/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 123 - Inside a Virtual Event

Wed, 29 Apr 2026 06:00:00 -0400

I'm pulling back the curtain on what actually happens inside a Dream to 7 mastermind virtual retreat. Eight hours. Three power topics. A room full of the next generation of big endurance businesses. This episode gives you a real look at what's possible when you stop coaching alone and start building alongside people who GET IT.

Plus — It's my 50th birthday today so I'm offering an exclusive BIRTHDAY FLASH SALE. 30 minutes 1:1 with me for just $50, one day only: April 29th. DM me @CoachMichelleLake on IG to grab it before it's gone.

In this episode:

What a virtual mastermind event actually looks like and why it works when getting everyone in the same room is nearly impossible
Hot seats: the most powerful coaching tool in the room and why breakthroughs happen when you turn your mic off
The hiring truth the endurance industry gets wrong (and the role hire I recommend you make FIRST)
How to run group programs that actually get results when your athletes all walk in knowing different things (My business friend Lauren @laurenmonique.business spoke about this in our event!)
Why this mastermind room is where the next wave of big endurance businesses is being built

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 122 - The 2 Buckets Every Advanced Coach Needs

Wed, 22 Apr 2026 06:00:00 -0400

Are you layering on offers faster than you can grow them? In this episode, I break down the two critical capacity buckets that determine whether your business scales or stalls. Whether you're just getting started or already at six figures, understanding these two buckets will change how you think about growth, offers, and your audience's attention.

Don't forget to register for the live Built to Last masterclass for newer coaches launching TOMORROW, Thursday, April 23rd! There will be a massive bonus for those who show up live so don't miss out!

If you're a six figure coach ready for your next level, the Dream to 7 waitlist is NOW OPEN! Click here to learn more.

In this episode:

The two buckets every coach must manage to scale without burning out
Why adding more offers can actually shrink your revenue
How to sequence your offers the right way as you grow
The launch calendar strategy I use with my Dream to 7 coaches

Links and resources mentioned:

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 121 - Your Certification Won't Get You Athletes. Here's What Will.

Wed, 15 Apr 2026 06:00:00 -0400

Your training has a plan. Your business should too.

In this episode, we get real about the biggest mistake new endurance coaches make: treating their business like a casual workout instead of a structured training plan. If you wouldn't wing your Ironman prep, why are you winging your coaching business?

What you'll hear in this episode:

The two types of coaches who never get off the ground (and why both approaches fail)
Why your certification was never designed to build your business
The real reason getting athletes feels impossible right now
The four non-negotiables every new coach needs to have in place

You don't need more credentials. You need a system, a community, support, and a little courage.

Don't forget to register for Built to Last, our FREE Masterclass, coming up on Thursday, April 23rd. You'll learn a complete framework for getting your coaching business off the ground the RIGHT way and landing your next paying athletes in 90 days. Come live if you can! Click here to register.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 120 - A Simple Business Hack

Wed, 08 Apr 2026 06:00:00 -0400

Are you unknowingly slowing down your own business growth? In this episode, I dig into one of the most common (and most overlooked) mindset traps that keeps endurance coaches stuck.

It's not a strategy problem. It's not a marketing problem. It's personal.

I'll unpack why so many coaches hesitate to take action, struggle to delegate, and feel crushed when things don't go as planned, and share a simple mental shift that can change everything.

In this episode,

The surprising connection between race results and business results
Why fear of judgment is quietly running your business (and how to stop it)
The "control trap" and what it's really costing you
How to take more action with less emotional weight

Does any of this hit close to home? Send me a DM @CoachMichelleLake - I'd love to hear from you!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 119 - What Drives My Business

Wed, 01 Apr 2026 06:00:00 -0400

In this episode, I'm pulling back the curtain on something I've been wanting to talk about for a while: the three core values that drive everything we do inside the Dream Programs. This episode came straight out of a post I made about abundance and scarcity, and I realized I've never really laid this out clearly in one place. These aren't values I wrote on a slide and forgot about. I created them two and a half years ago and they haven't changed. And honestly, if you've been in my world for any amount of time, you probably won't be surprised by them, but I think hearing the WHY behind each one is going to hit differently.

Here's what I know: most coaches are operating from some level of scarcity and don't even realize it. It shows up in their pricing, their visibility, their fear of the coach down the street. And it will end you, not because you're not a great coach, but because you'll burn yourself out from all that negative energy before you ever get the chance to build something real. The three values I walk you through in this episode, optimistic abundance, helping others succeed (and yes, I mean yourself too), and innovation, creativity, and passion, are the direct antidote to all of it. This is the base training of your whole business. Don't skip it.

Send me a DM @CoachMichelleLake if any of these resonated with you after you listen to this episode - I'd love to hear from you!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 118 - How to Make Risk Feel Easier

Wed, 25 Mar 2026 06:00:00 -0400

Many endurance coaches delay taking action because risk feels uncomfortable...whether it’s posting content, sending follow-up emails or showing up on video.

In this episode, I break down why fear, perfectionism and avoidance keep coaches stuck and why some ultimately quit before their business gains momentum. I share 4 practical ways to make risk feel easier so you can take faster action, attract more athletes and grow your coaching business.

Wondering how you can work with me? We have 3 programs:

If you're a new coach with less than 5 athlete experience, Dream Launcher is open to the waitlist. We'll be opening up again in April or May. Stay tuned!
If you have more than 5 athlete experience and want to grow to fill your roster potentially to full time and 6 figures, Dream to 6 is currently open! If you’re interested, send me a DM @CoachMichelleLake so we can have a conversation and I can give you more information.
If you're an unapologetically ambitious entrepreneur striving for a bigger income level, Dream to 7 is opening again in the mid to late summer. Send me a DM so I can put you on the list to stay in the loop!

Not sure what program you belong in? Send me a DM.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 117 - HYROX and Its Impact on Endurance Business

Wed, 18 Mar 2026 06:00:00 -0400

After 16 years in endurance coaching, I decided to try something new and signed up for HYROX DC. In this episode, I share how I got pulled into the HYROX world, how I prepared and my early thoughts on this rapidly growing hybrid racing format. I also talk about what this trend might mean for endurance coaches (whether it’s worth learning about, racing yourself or getting certified), along with the realities of building a coaching business today, including growing on Instagram and navigating imposter syndrome while continuing to show up as an experienced coach.

If you have more than 5 athlete experience and want to grow to fill your roster potentially to full time and 6 figures, Dream to 6 is for you! Click here to learn more: https://form.jotform.com/coachmichellelake/infoform

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 116 - The Hidden Cost of Trying to Be Everything to Everyone

Wed, 11 Mar 2026 06:00:00 -0400

Many coaches, whether you’re brand new or years into your business, still carry the fear: If I stop overdelivering, will people stop valuing me?

When doubt creeps in, it’s easy to overfunction: giving more than promised, overexplaining, stretching past boundaries or extending calls. But the real issue isn’t just boundaries—it’s the belief that our value must be proven through effort.

In this episode, we explore:

The overfunctioning trap coaches fall into
Why early-business insecurities can still drive your behavior
How trying to make everyone happy impacts your coaching and leadership
Mindset shifts and journaling prompts to help you own your value

You can’t be everything to everyone...and you don’t need to be!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 115 - Yes, You Can Do This

Wed, 04 Mar 2026 06:00:00 -0500

Let's talk about SALES. It's not that bad word that you were told it should be, it's how you help more athletes!

Business coaching is really marketing and sales coaching. But, most of us feel nervous about the risk of putting ourselves out there. It truly is a skill with a learning curve that requires practice, time and strategy. In this episode, we dive into some common mindset blocks, objections and misconceptions around sales to move past so more athletes can get to know you and hire you.

Dream Launcher is at capacity! If you're interested and you missed the registration, send me a DM @CoachMichelleLake. We are also down to less than 5 spots in the Dream to 6 program. If you have 5+ athletes and are looking to get to 6 figures, here is the info form link if you're interested in learning more: https://form.jotform.com/coachmichellelake/infoform or send me a message on IG.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 114 - So You Say You Don't Have Enough Time...

Wed, 25 Feb 2026 06:00:00 -0500

We say we don’t have enough time… but where is it actually going?

In this episode, I’m sharing a few efficiency hacks helping me get time back in my day, from staying off my phone (including a new toy I’m loving) to setting boundaries that actually stick so you can improve your sleep, mental health and focus, all while being more present at home and work.

Dream Launcher is NOW open until Friday, February 27th at Noon Eastern Time!! When we close, we won't be open again for at least a few months... If you have less than 5 athletes and are EXCITED to get your new endurance coaching business started, check out this link to learn more: https://coachmichellelake.lpages.co/dl_oct25/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 113 - The One Habit That Is Holding You Back From Success

Wed, 18 Feb 2026 06:00:00 -0500

Here’s the thing I keep seeing: Coaches with a lack of boundaries, aka people pleasing. Being available to everyone all the time. In this episode, we talk about why this is actually NOT going to work and we focus on how to coach your athletes with boundaries to even better results.

And I am not just preaching here - I had the same misconceptions early in my career.

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in the spring of 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 112 - You Are In This For The Long Haul

Wed, 11 Feb 2026 06:00:00 -0500

This episode tackles something I keep hearing about - this need to RUSH to success. And when success doesn't happen overnight, in the most perfect way, the coach deems themselves a failure.

But, we need to settle in for the long haul. This is not a path to overnight success! And actually, you don't even want overnight success, because the fulfillment on coaching all those people without building into it will be a nightmare.

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in the spring of 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 111 - The Intervals of a Coaching Business

Wed, 04 Feb 2026 06:00:00 -0500

In this episode, I go into how you should look at your business like it has two periods (intervals) where you are pushing hard, maybe in season, selling, getting more athletes, doing calls..

And then also a rest season. Where there is more time to reflect, have quiet, create content, fulfill on your offers, create new offers and fix your backend of your business.

Both are important. Plus, you get a behind the scenes of our last 5-6 months in the Dream Programs and how it has been a lot of zone 3/4 and 5 work. And now we are heading into a recovery interval.

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 110 - My Endurance Manifesto: 5 Things We Can Do to Change the Whole Industry

Wed, 28 Jan 2026 06:00:00 -0500

Call this one my Endurance Manifesto - what are the 5 things that we should stop doing to help fix this endurance coaching industry - and what we should be doing instead. Just watch the ripple effect of these changes and how the whole industry can rise up.

What do you think? I would love to hear. Send me a DM @CoachMichelleLake on IG

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 109 - The Effects of AI on the Coaching Industry

Wed, 21 Jan 2026 06:00:00 -0500

In this episode, I explore the impact of AI on the coaching industry, analyzing data from USA Triathlon surveys and sharing insights from my coaching experience about athletes' use of AI tools. I discuss how AI could offer personalized training plans at lower costs or greater adaptability, potentially appealing to independent athletes who prefer self-coaching. I also discuss how there are a lot of different athletes with different types of goals - not all will ever want to be coached!

I would love a review. Reviews help me get this podcast out to new audiences. Thanks!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 108 - USAT Endurance Exchange Review & Our Thoughts On the Industry

Wed, 14 Jan 2026 06:00:00 -0500

In this episode, 3x guest and Dream Programs Assistant Coach, Robin Barth, and I discuss our 4 biggest takeaways from the USAT Endurance Exchange held this weekend, January 9th-11th 2026. What did we learn? How is the sport doing? How is coaching doing? Should we be optimistic? Most importantly, you will get actionable insights from this episode.

Simple ask - please give us a review on Apple or Spotify.

To learn more about Robin, follow her @rise_up_racing or @robin_triathlete on IG.

Thanks for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 107 - Why Social Media Isn't Actually That Bad...

Wed, 07 Jan 2026 06:00:00 -0500

In this episode, I go over all the feelings around content and social media (and trust me, I have heard them all!). Instead of thinking of social media and content as some quick fix but icky thing, the reality's that it's going to take a long time (no such thing as an inquiry from one IG post), that it does get so much easier AND that when you zoom out you realize it's just all part of a process of becoming a better coach and helping others succeed.

Introducing the FREE Dream Content Challenge!! Register here:
https://coachmichellelake.lpages.co/2026contentchallenge/

What will you get in this challenge?

✨ What to actually post to get more inquiries

✨ Tricks for consistency

✨ Daily templates and content prompts - plug and play content ideas

✨ BONUS: Special prizes for taking content action!

How does the Dream Challenge work?

🚀 On the day before the challenge starts, I will send out a welcome video to get you ready to go, as well as access to our Challenge Community

🚀 Each of the 8 days, you will receive a content explanation/prompt/example, as well as a mini-training (SHORT!) to get you the most support to post your version of the “content type of the day”

🚀 On Day 7, we will do a Q&A live call to answer all your content questions!

🚀 Plus, our community will have a place to connect with other coaches and ask questions

DM me @Coachmichellelake if you have any questions!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 106 - My Favorite Exercise of the Year!

Wed, 31 Dec 2025 06:00:00 -0500

In today’s episode, we’re breaking down why choosing a single annual word is one of the most effective ways to anchor your growth as a coach, business owner and human being.

Most coaches set resolutions or stack a long list of goals they don’t actually stay connected to past late January. A word works differently. It becomes an internal compass: a grounding intention that shapes how you make decisions, how you show up, and how you grow across an entire year.

In this episode, I give you my thoughts on the word of the year exercise, some examples, how to set your word (and not set your word) and an explanation of my word going into 2026.

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Dream to 7 is the exclusive mastermind designed for 6-figure entrepreneurs ready to scale to 7 figures with strategy, systems, and support. You’ve built a 6-figure business—now it’s time to scale it to 7. Dream to 7 is for unapologetically ambitious entrepreneurs! Join the waitlist here (we open in January!): https://coachmichellelake.lpages.co/dt7/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 105 - Five Business Decisions That Made 2025 My Best Year Yet

Wed, 24 Dec 2025 06:00:00 -0500

2025 was one of the most successful years in business. And I am excited to share all the business decisions that were instrumental in making it an amazing year!

Listen in to see what were big mindset shifts, strategy upgrades and how you can integrate these ideas and thoughts into your business in 2026.

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 104 - A Shift We Need in the Endurance Industry

Wed, 17 Dec 2025 06:00:00 -0500

In this episode, I give an update on what's going on in the Dream Programs world.

And then I get into the major shift I think we need to CHANGE the coaching industry:

That business ambition, charging your worth, marketing and profitability is what allows you to serve athletes at the highest level for the long term.

So you have time to get really good to fully serve out your purpose of growing the sport and becoming a great coach.

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 103 - What Is a Mastermind?

Wed, 10 Dec 2025 06:00:00 -0500

More about that new offer in my world!

And what is a mastermind? I get that question a lot.

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 102 - My New Offer and Why, At Some Point, You Should Have More Than 1 Too

Wed, 03 Dec 2025 06:00:00 -0500

Hey all - in this episode, I get into the power of having multiple offers, and the stories and behind the scenes about how the Dream Programs have gotten where we are today in December of 2025, almost 4 years after we started.

For the newest of coaches we have Dream Launcher: Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Dream to 6 is our program for coaches with at least 5 athletes that are looking to go full time and/or make 6 figures.

And the NEW program, here is the waitlist for the DREAM TO 7 OPENING IN JANUARY for the most advanced coaches and experts in the endurance space! Join the waitlist here, this will be the only way to learn more about the offer: https://coachmichellelake.lpages.co/dt7/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 101 - The #1 Marketing Hack to Get Your Engagement Up

Wed, 26 Nov 2025 10:00:00 -0500

In this episode, we go in depth on the one skill you need to practice to get your engagement up on IG - STORYTELLING. Why?

It connects to your ideal athlete! They will know you better.
Athletes are on IG to be entertained, and storytelling is so much more interesting.
Storytelling helps to build trust to convert followers into inquiries.

I hinted that we are going to have a new program coming soon to the Dream Programs. Can you guess? Send me a DM on IG if you have any ideas?!?

And in the meantime:

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 100 - The Biggest Hangups that Coaches Hold

Wed, 19 Nov 2025 06:00:00 -0500

In this episode, we go back to the basics: the things that I see that hold coaches back SO much from growing and serving and helping even more athletes:

1. Caring what other people think

2. Perfection

3. That it's all been said before

4. Fear of getting started

This episode will help you to feel more comfortable taking action because your future athletes deserve to hear from you so that you can help them!

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Questions on either of our programs? Send me a DM at @coachmichellelake on IG.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 99 - 3 Things That Would Have Gotten My Business to the Million Dollar Milestone Faster

Wed, 12 Nov 2025 06:00:00 -0500

In this episode, in companion to Episode 98, I talk all about the 3 big things I WISH I had implemented earlier in my business to get to the Million Dollar Milestone much faster.

Some are mindset, some are also tactical, but this episode will be the cheat code to build out your dream business so much faster.

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Questions on either of our programs? Send me a DM at @coachmichellelake on IG.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 98 - Behind a Million Dollar Milestone

Wed, 05 Nov 2025 06:00:00 -0500

In this episode, I talk about how Fiv3 Racing's Stripe account hit 1 million dollars last month - a big milestone for our company that until 2024 was mostly just my revenue and a small portion from a business partner.

How did we get there? I review the 4 areas that helped me/us get here and what you can learn to get to your 1 million dollar milestone.

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 97 - Lessons in Consistency

Wed, 29 Oct 2025 06:00:00 -0400

Last week, I hit my 100th episode! Not only did I "never miss a Wednesday", I am so excited for the growth we have seen in The Endurance Coachpreneur in the last 22 months or so.

In this episode, I reflect on what it takes to start, and sustain, a podcast and how even if you aren't going to start a podcast, what you can learn from this.

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 96 - Marketing and PR at Big Events/Races

Wed, 22 Oct 2025 06:00:00 -0400

In this episode, I do a review of all the big things at races/events and what I wish I did different at Ironman WC last week.

1. Marketing: Photos/B Roll to take

2. Conversation goals

3. How to social media the race

And then when a big result happens, my experience as one of my athlete's "publicists" and some of the wild things that have happened since Natalie's historic race.

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 95 - The Juggle is Real: Coaching, Parenting and Marriage

Fri, 17 Oct 2025 06:00:00 -0400

In this episode, I dive deep into something we haven't talked much about. How to coach in part time hours that also conflict with your marriage and parenting time! How do you balance (or juggle) it all?? Let's just say it isn't easy!

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Bonus Episode - All about Kona and Natalie's Historic Achievement

Wed, 15 Oct 2025 06:00:00 -0400

On October 11, 2025, Natalie Grabow made history: at 80 years old, she became the oldest woman ever to finish the IRONMAN World Championship in Kona — crossing the line in 16:45:26.

In this episode, I get real about our journey together — how we built this result, what it takes to stay competitive with age, and how her mindset, training, and perseverance make her a standout. We unpack:

🏁 Our history — how I came to coach Natalie, the evolution of our relationship, and how trust grew over time
📆 2025 race season & lead-up to Kona — what we prioritized, lessons from each build, and how we peaked at the right moment
✨ The 3 distinguishing qualities that set Natalie apart from other age-group athletes
⏳ Training volume & structure — how many hours she trains, how we distribute sessions across swim / bike / run
🔄 Age-adjusted tweaks — recovery strategies, load management, and other shifts we’ve made to honor her longevity
🧠 Mindset & resilience - all about her GRIT.

Whether you’re aiming for Kona yourself — or coaching masters athletes — this episode gives you a blueprint for longevity, performance at any age, and how to build toward what looks impossible.

Did you like this episode? I suggest you rate and give me a review on Apple Podcasts and Spotify. Did you hit the follow button? I would love you to stick around.

Note: Coach Michelle is only taking 1-2 additional athletes for 2026 and it's on application only basis. Send her a DM @CoachMichelleLake to learn more.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 94 - Why Fun Is Your Business Secret Weapon

Wed, 08 Oct 2025 06:00:00 -0400

Who says business growth has to feel like a grind?

In this episode, we’re flipping the script on the hustle narrative and diving into why fun is your ultimate growth strategy. I'll share how joy, creativity, and play aren’t just “nice-to-haves” but essential ingredients for innovation, connection, and long-term success.

You’ll hear real-life examples of how embracing fun has transformed businesses (including my own!) and learn practical ways to bring more lightness into your daily operations.

If you’ve been feeling stuck, uninspired, or like your business is running you, this episode will remind you that growth can be exciting, energizing, and—yes—fun. Let’s build a business you actually love showing up for!

Dream to 6, our program for intermediate to advanced coaches looking to scale to 6 figures will be reopening in November, with the priority going to our waitlist members. Join here now to get the lowest investment but also first word when we are re-opening: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 93 - From Stuck to Thriving: 3 Essentials for New Coaches

Wed, 01 Oct 2025 06:00:00 -0400

Are you ready to finally build a coaching business that thrives? In this episode, I’m breaking down the 3 biggest mistakes new coaches make when starting out—and, more importantly, how to avoid them.

If you’ve been feeling stuck, overwhelmed, or unsure of how to attract your first clients, this episode is for you. I’ll walk you through the exact mindset shifts and strategies you need to build confidence, sign your first athletes, and create a coaching business that works.

Here’s what we’ll cover:
👉 The #1 mistake that keeps new coaches from signing clients (and how to fix it).
👉 Why trying to “do it all” is sabotaging your success—and what to focus on instead.
👉 The simple steps to build momentum, even if you’re starting from scratch.

Whether you’re just starting out or looking to refine your approach, this episode will give you the clarity and confidence to take action.

Ready to sign your first 5 athletes? Join my FREE workshop WHICH IS TOMORROW: Your First 5: How to Sign Your First 5 Athletes and Build a $1-2K/Month Coaching Business by 2026 → https://coachmichellelake.lpages.co/yourfirst5/

Follow me on Instagram for more tips + strategies → @coachmichellelake

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 92 - Your Business, Your Rules: This One Exercise That Creates Alignment + Success

Wed, 24 Sep 2025 06:00:00 -0400

What if your business didn’t just make money—but felt like an extension of who you are?

In this episode, we’re diving into the power of defining your core values and how they shape every decision you make.

I'll share my own values—helping others succeed, optimistic abundance, creativity, passion, and innovation—and how they’ve become the foundation for my business. Whether you’re just starting out or scaling, this episode will help you create a business that feels aligned, authentic, and wildly fulfilling.

Ready to sign your first 5 athletes and finally build the coaching business you’ve been dreaming of? Join me for the Your First 5 workshop, where I’ll teach you exactly how to find, attract, and sign your first 5 athletes—without feeling overwhelmed or salesy. This is your step-by-step roadmap to creating a $1-2K/month coaching business by 2026. Whether you’re just starting out or feeling stuck, this workshop will give you the clarity, confidence, and tools you need to take action.

Spots are limited, so don’t wait—register now and let’s get you on the path to success! https://coachmichellelake.lpages.co/yourfirst5/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 91 - Slow Down to Speed Up

Wed, 17 Sep 2025 06:00:00 -0400

In this episode, I talk about how to use a sometimes slower time in your business to slow down and create all the things in the back end that your business needs to scale.

Sometimes September/October can feel a little slow because you may have less athletes as some are starting to take a seasonal break. THIS IS THE TIME to create those systems and take those actions that will pay off 3, 6, 9 or even 12 months from now.

In this episode, I review the 6 areas you can focus on NOW to be prepared to scale that business in the mid to long term from now!

Dream Launcher, our program for beginner coaches, is opening again in early October. Get on the waitlist here: https://coachmichellelake.kit.com/dlwaitlist

And Dream to 6, our program for intermediate to advanced coaches looking to scale to 6 figures, will be reopening in November, with the priority going to our waitlist members. Join here now to get the lowest investment but also first word when we are re-opening: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 90 - How to Keep Going: The 3 Pillars of Toughness for Racing + Business

Wed, 10 Sep 2025 06:00:00 -0400

What separates those who quit from those who cross the finish line whether in racing or business? Mental toughness. In this episode, we’re breaking down the 3 pillars of mental toughness: resilience, emotional regulation, and grit. You’ll learn how to bounce back from setbacks, stay calm under pressure, and keep showing up, even when it feels impossible.

If this episode resonated, share it on Instagram and tag me @coachmichellelake. Let’s inspire more coaches to build businesses that thrive on resilience and grit!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 89 - The 3 Biggest Mistakes Coaches Make That Keep Them Stuck at 5 Figures

Wed, 03 Sep 2025 06:00:00 -0400

If you’re still stuck at 5 figures, chances are you’re making at least one of these three mistakes—and they’re holding you back from the freedom, income, and impact you’ve been working so hard for.

In this episode, I’m breaking down the biggest traps coaches fall into and how to avoid them, so you can finally step into the next level of your business.

You’ll learn:

Why trying to do it all yourself is keeping you stuck.
The mindset shift you need to confidently sell without feeling pushy.
How skipping foundational work is costing you dream clients.

This is exactly what we teach in the Dream to 6.

This is your LAST CALL to join the Dream to 6 waitlist! If you’re ready to stop spinning your wheels and build a business that attracts the right clients and grows with ease, get on the Dream to 6 waitlist now: https://coachmichellelake.lpages.co/dt6waitlist/

Dream to 6 opens again the week of September 8th 2025.

Any questions? DM me at @coachmichellelake!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 88 - Why No One Can Market Your Coaching Business Better Than You

Wed, 27 Aug 2025 06:00:00 -0400

Think you can just hand over your marketing to an agency and watch the clients roll in? Think again. In this episode, we’re diving into why YOU are the best marketer for your coaching business and how skipping this foundational work is costing you dream clients.
You’ll learn:

Why outsourcing marketing too soon never works.
A quick exercise to craft messaging that connects.
The process of how we nail your marketing and messaging in the Dream to 6

If you’re ready to stop spinning your wheels and start attracting the right clients, this episode is for you.

Get on the Dream to 6 waitlist now: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 87 - Make Space For It

Wed, 20 Aug 2025 06:00:00 -0400

In this episode, I go over my creative process for podcasting, but also the 4 things that have been coming up in my life and coaching that are the success codes to growing your business.

My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business-changing program here: https://buy.stripe.com/28o6qa73i1pbfcccN5

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 86 - The Very Best Time of the Year

Wed, 13 Aug 2025 06:00:00 -0400

You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-winter/January-ish.

In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:

1. Get more than your share of inquiries

2. Retain your current athletes as much as possible

3. Refresh your front end systems and be prepared for new inquiries efficiently with your back end systems

And more!

My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business changing program here: https://buy.stripe.com/28o6qa73i1pbfcccN5

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 85 - Save Time With This Time Management Strategy

Wed, 06 Aug 2025 06:00:00 -0400

In this episode, we talk all things time management, but most specifically how to schedule your week to not only save time but also honor your boundaries and be more creative.

The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 84 - How to Vacation as a Coach

Wed, 30 Jul 2025 06:00:00 -0400

In the Northern Hemisphere, we are in the middle of "vacation season" - summer! How does a coach vacation during one of the biggest athlete parts of the year? How do we support our athletes while supporting our own mental health?

The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 83 - You Don't Know What You Can't See

Wed, 23 Jul 2025 06:00:00 -0400

When coaching athletes, we often fix and adjust something different from why the athlete hired us in the first place…

🏊🏻‍♀️ They come for accountability to do more but they actually need to do less

🚴‍♀️ They come to you to fix their run in long course or a marathon through workout choice but we actually first work on nutrition & mindset

🏃🏿‍♂️ They come to us to get faster in a 10k and we fix their sleep and slow down their easy runs

Typically, it’s the LAST thing they would personally do. Or the thing that seems the most counterintuitive.

And the same goes for your business. (You knew I was going to go there, right? 😆). In this episode, we go deep on BLIND SPOTS that athletes have as well as in your business.

I mentioned two links you should know about today:

On July 25th I will be presenting a brand new masterclass - The Inquiries-to-Income Blueprint: Discover the proven rinse + repeat system to double your coaching revenue this Fall & beyond. Register for the masterclass here! https://coachmichellelake.lpages.co/july2025/

And Dream to 6 is reopening in early September: Join the no-obligation waitlist now!

https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 82 - How to Get Into the Coaching Flow State

Wed, 16 Jul 2025 06:00:00 -0400

Coaching is the best job in the world, but honestly, sometimes it isn't. You may be approaching burnout, stressed out in life, or just feeling tired of writing training plans.

When we get here, we wish we were in the "flow state", where creativity, ideas, love of the sport and how much you can help athletes is on FIRE. This episode provides my 4 key ways to get into that flow state again with coaching and how to stay there.

On July 25th I will be presenting a brand new masterclass - The Inquiries-to-Income Blueprint: Discover the proven rinse + repeat system to double your coaching revenue this Fall & beyond. Register for the masterclass here! https://coachmichellelake.lpages.co/july2025/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 81 - It's Not Just You

Wed, 09 Jul 2025 06:00:00 -0400

In this episode, I go over the 5 biggest hangups new (and advanced) coaches have with marketing, putting yourself out there and social media. It's not just you that feels this way! After coaching 100s of endurance coaches in these areas, I can safely say that most coaches have felt this way! It's your choice if you let your thoughts "win" or if you do something about them so you can increase your impact by helping more athletes.

I referenced the 8 Content Types for Endurance Coaches Reboot. You can download that free guide here: https://coachmichellelake.lpages.co/8-content-types/

I also mentioned that Dream Launcher is opening again at the end of the month. The waitlist will have a special lowest investment! Sign up here to get early access: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in early September. Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 80 - How to Handle GHOSTS 👻

Wed, 02 Jul 2025 06:00:00 -0400

In this episode, I go deep on the inquiry communication process. What to do when you get an inquiry to help best position yourself to turn that inquiry into a sale and then what exactly to do when you are dealing with ghosts - those athletes that don't respond to messages and go DARK. It's not even how you handle them, but to have a mindset that understands they are normal and almost have nothing to do with you!

If you liked this episode, I would love to hear about it. Send me a message on IG @CoachMichelleLake and tell me what you think! Better yet, take the time to leave a review, which is much appreciated!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 79 - Referrals Keep You in Business, Marketing Is Where You Grow

Wed, 25 Jun 2025 06:00:00 -0400

What matters in marketing? If you have gotten STUCK focused on enhancing referrals but are watching your athlete numbers slip down - this episode is for you!

Marketing is the way to grow your endurance coaching or endurance expert business in 2025 and beyond!

Let me know what you think, send me a DM at CoachMichelleLake on IG!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 78 - Where Did the Athletes Go? The Shift in Endurance Sports

Wed, 18 Jun 2025 06:00:00 -0400

Admittedly, today we are going to talk more about triathlon but also mention running, but all endurance sports will get something from this episode!

What's changed in our sports in the last few years?

Why are people leaving?

How has the formation of community changed in the last 5-10 years?

All things I ponder on this episode.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 77 - How to Handle Haters

Wed, 11 Jun 2025 06:00:00 -0400

As much as we really want to control it - there will be haters when you grow your business. Trolls online and people in your life that feel triggered by success. Now it won't happen to everyone, but it happens to many. So on today's episode, I help you navigate these difficult situations and thoughts.

Have you left a review? They are HUGE in helping our a small business like mine reach more coaches and athletes like yourself. Thank you!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 76 - You Can't Coach on Empty

Wed, 04 Jun 2025 06:00:00 -0400

This episode is all about BURNOUT and the things you can do to give back to yourself so you have the energy you need to coach. Too many coaches for too long have been giving, giving, giving without any return - how do you actually refill your own cup?

The Dream to 6 is open for just a few more weeks before we close for the summer.

If you are interested in learning more about how you can increase your impact, income and business skills so you can coach more athletes in less time for more money, DM me the word DREAM on IG.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 75 - 1 Advanced Strategy for Business Growth

Wed, 28 May 2025 06:00:00 -0400

Ok coaches - this one is for the advanced coaches listening!! We are going to be talking all things TRUST building and how to use your email lists, social following to create some amazing opportunities to build trust with lots of athletes at once - using Conversion Events!

Even if you are newer - this is the kind of episode you want to listen to so that you can be ready when it's time for this strategy!

If you listened to this episode and your mind was blown about all the cool things you can do in your business to create repeatable sales systems using the tech and advanced selling techniques, come join us in the Dream to 6 where we teach this to our coaches so that they can create their own amazing Conversion Events. We close to new coaches to the program on June 11th so if interested at all, send me a DM @coachmichellelake on IG.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 74 - Here's How to Cut Your Plan-Writing Time in Half

Wed, 21 May 2025 06:00:00 -0400

So many coaches complain about how long it takes to get plan-writing done and it's really a problem in how you manage your communications with your athletes. In this episode, we talk all things communication and how to use specific pathways to coach more people in less time!!

The Dream to 6 is open for just a few more weeks before we close for the summer.

If you are interested in learning more about how you can increase your impact, income and business skills so you can coach more athletes in less time for more money, DM me the word DREAM on IG!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 73 - 5 Takeaways from a Room of Amazing Business Owners (Mastermind Recap)

Wed, 14 May 2025 06:00:00 -0400

Last week, I attended my Mastermind Retreat. A few times a year, I set aside 2-3 days to meet with my mentor and the other 15 or so business owners in my group. This is literally the most important days of my coaching business year and I highly recommend you find a similar group/plan to continue to grow your businesses.

Inside this episode, I describe my 5 biggest takeaways, including new news about the Dream Programs and our offerings! Let me know what you think!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 72 - This Is the One Thing You Owe to Yourself

Wed, 07 May 2025 06:00:00 -0400

In this episode, we go deep on your goals, your time management and answering the question: what is really holding you back?

If you are interested in growing your business now and classify yourself as an intermediate to advanced coach - you can join the Dream to 6!! To learn more, DM me on IG at @CoachMichelleLake.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 71 - Navigating the Yes, Maybe and No Seasons of Your Business

Wed, 30 Apr 2025 06:00:00 -0400

Today, we talk all about how we say yes, maybe and no to opportunities and collaborations as your business grows as well as athlete boundaries associated with them.

Here are the seasons of your business as relates to our programs at Coach Michelle Lake:

Season 1: Beginner, your first 5-10 athletes, as covered in the Dream Launcher Program. DM me on IG "Dream Launcher" to learn more but we will also be doing a big fun event in late May. Stay tuned.
Season 2: Gaining experience, building to "full", as covered in the Dream to 6 Program. DM me on IG "Dream to 6" to learn more about that program closing to new members in the middle of June.
Season 3: Scaling, diversifying, building out profitability and clients through scaling and hiring, as covered in the subset program to the Dream to 6, Dream Bigger

I also mentioned our Coach Getting Starter Guide, download the free guide here: https://coachmichellelake.lpages.co/coachingstarterguide/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 70 - A Lifetime in Coaching (and Sport) with Coach Liz Waterstraat

Wed, 23 Apr 2025 06:00:00 -0400

In our final instalment of interviews of the trailblazer coaches, we have Coach Liz Waterstraat from Multisport Mastery!

Liz is an accomplished coach - she founded Multisport Mastery in 2007. She is USAT Level 2 certified (in 2009!), RRCA and USMS Level 3. She coaches all types of athletes from beginner to pro and has coached over 30 national champions! One of her biggest coaching accomplishments is coaching the 2016 Paralympic Triathlon Bronze Medalist! She's had over 40 KQs and an athlete who finished top 3 AG at the Ironman World Championships in Kona.

A deeply insightful episode, there is so much to learn from Liz and her longevity, experience and the great coaching she gives her athletes!

Take a listen and let us know what you think!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 69 - Starting your Own Coaching Company After Decades of Experience with Coach Amy Javens

Wed, 16 Apr 2025 06:00:00 -0400

In our third instalment of interviews of the trailblazer coaches, we have Coach Amy Javens from Flyt Performance!

Coach Amy has 35 years of endurance experience from HS state champion in track and field to collegiate hurdler to Ironman Champion! She has 12 years of coaching experience including running the training for one of the largest charity based teams in the world! She started Flyt Performance last October after working in another big coaching group and she has so much wisdom to share about building your coaching business on your terms.

A must listen episode!

You can learn more about Coach Amy on IG at @amyjavens_tri and @flyt_performance or online at https://www.flytperformance.com/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 68 - Inside Building a Top Coaching Business: Natasha Van der Merwe’s Secrets to Success

Wed, 09 Apr 2025 06:00:00 -0400

In our second instalment of interviews of trailblazer endurance coaches, we have Natasha Van der Merwe from NVDM Coaching!

Natasha was a Pro Triathlete from 2010 to 2023 and began coaching in 2009. She and NVDM Coaching have helped to create over 15 pro triathletes, and more than 300 WC qualifiers! Currently, there are 22 assistant coaches in this hugely successful program. Natasha is a shining example of the amazing potential that is owning your own coaching brand both in big athlete impacts as well as creating profitable opportunities for you and your staff/team.

There is so much to learn from Natasha in this episode. How she started, the secrets to her success, where a promising new coach should focus their energy and even more.

Natasha and her fueling partner Raw Endurance are looking for coaches/club leaders interested in partnering with the up and coming endurance supplement arm of Get Raw Nutrition. If interested, send Natasha an email at natasha@nvdmcoaching.com

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 67 - Building your Coaching Business with Coach Robin Barth

Wed, 02 Apr 2025 06:00:00 -0400

Robin has been passionate about triathlons since 2014 when she competed in her first. She soon found herself helping friends get to their first start lines and coaching them to their next finish lines. In 2022, the Dream to 6 program helped her overcome imposter syndrome - and her coaching business took off.

Since then she has coached over 150 athletes. She is a full-time coach and a stay-at-home mom to her four children. She started a local club in 2022 called Rise Up Racing with 25 members. In 2025 she reached 120+ members. She expanded her business and brought on five assistant coaches, started a youth division, and continues to run successful camps and clinics. She is now a race director and is working towards bringing new athletes to the sport in her local area.

Robin specializes in strategic planning for growth in the Dream Programs. She helps coaches to expand and develop sustaining programming and successful camps & clinics. She also is very passionate about growing a sustainable community.

Listen today about what she recommends you do if you are looking to grow!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 66 - The Do's and Don'ts of FB Ads

Wed, 26 Mar 2025 06:00:00 -0400

Hey Coaches, I get asked all the time about FB ads and after 3 years of fussing about with them, I have finally gotten them to work and here are my lessons that I have learned that you can use to not make these same mistakes!

Even if you aren't thinking of using Facebook Ads anytime soon, you will learn a lot about how I teach coaches to market their businesses in 2025.

Interested in Convertkit Email System for sending athlete and marketing emails? Here is my link to join: https://partners.kit.com/mnebnfgsqjcq

Any questions? Send me a DM on IG at CoachMichelleLake

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 65 - The Power of You

Wed, 19 Mar 2025 06:00:00 -0400

In this episode, we are going to work on unleashing the most POWERFUL part of your marketing and coaching - YOU. Not your logo, your website, your email list BUT YOU.

I discuss the top 4 areas you can get "more out of you" to help you better connect with your ideal athlete and some of the mindset struggles that come up when bringing more you in.

On March 24th, we are doing a 1 week "Video Challenge" inside the Dream Programs. If you would like to get more comfortable on video while getting my exact prompts for great video PLUS a community of amazing coaches cheering each other on, DM me on IG @Coachmichellelake the word DREAM and I will send you the details.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 64 - How to Best Help Your Athletes

Wed, 12 Mar 2025 06:00:00 -0400

In this episode, I am going over the concept of "Coach Concierge" - that as a coach you will be the first line of defence in a number of areas, but if any kind of expertise is needed, don't just assume you have the best knowledge and can help the best but feel COMFORTABLE in your role as concierge - referring your athletes to someone else to help solve that problem. In many cases, it will help their performance, but in many other cases, it is the most responsible and important thing you can do in coaching them.

Let me know what you think - send me a DM @Coachmichellelake on Instagram!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 63 - The 4 Signs You Are About to Get an Inquiry

Wed, 05 Mar 2025 06:00:00 -0500

Hey coaches - a short and strategy-heavy episode for you today - how can you tell you are about to get an inquiry? What you can control and can't control? How to speed along the process? What works best here?

The Dream to 6 is open this week - if you are a 10/10 "Heck Yes", finally ready to do something different in your business, speed up your coaching process, learn the marketing and strategy that works, increase your profitability and income - Dream to 6 is the program for you! Just send me a DM @CoachMichelleLake on IG that says DREAM and let's chat to see if you are a good fit or not!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 62 - How to Coach More Efficiently in PT Hours

Wed, 26 Feb 2025 06:00:00 -0500

Hey! I know that many of you listening to this are coaching in part time hours. It's how almost all of us started! And I know there is a huge struggle to work effectively in the little time you do have and it tends to lead towards burnout and stress because there is NEVER enough time! In this episode, I review my TOP 5 tips for what to do when you are just short in time to coach those athletes you do have more efficiently, while also aiming to maybe create more impact by getting even more athletes!

Stay sane and become massively more efficient with my list!

In this episode, I mentioned the Build your Coaching Sales Machine Experience that started on Monday the 24th, but that you can easily join right now. Join here and we will get you caught up: https://coachmichellelake.lpages.co/salesmachine/

Also if you would like to download my tutorial on the 8 content types for endurance coaches you can get that free download here: https://coachmichellelake.kit.com/8contenttypes

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 61 - The 4 Investments I Am Making in 2025

Wed, 19 Feb 2025 06:00:00 -0500

In this episode, I go over the 4 essential investments I am making in my business in 2025 that you can learn from! I mentioned starting your email list on kit.com - here is a link to setup an account! https://partners.kit.com/mnebnfgsqjcq

Starting on February 24th, introducing the free 5 day experience: Build your Coaching Sales Machine!

Turn your content & marketing into ideal athlete inquiries bringing in weekly new sales! Join HERE

The FREE BUILD YOUR COACHING MACHINE EXPERIENCE:

A deep dive on the types of content that work for coaches looking to grow their businesses
A review of the 6 C's - my framework for building your very own sales machine system so you never wonder what marketing steps to take again
Daily voice drops and Q&As to go deeper from the convenience of your phone!
Plug and play content ideas so you can get a new inquiry in your DMs this week!
A community of coaches just like you!

Again join us here to get new inquiries in your DMs that week! https://coachmichellelake.lpages.co/salesmachine/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 60 - The Success Metrics

Wed, 12 Feb 2025 06:00:00 -0500

In this episode, I go over the 3 top things I see in coaches that build successful coaching businesses! They may surprise you! When listening, do a personal audit of how you run your business. Where can you grow?? Where can you do a bit better?

I am excited to announce that in the last week of February I am going to be hosting a new FREE experience for coaches looking to improve their marketing so they can get 5 new inquiries this month.

Join me for the Build your Coaching Sales Machine Experience - follow this link for more details! https://coachmichellelake.lpages.co/salesmachine/

Can't wait to see you inside!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 59 - Keeping Your Focus on What Matters!

Wed, 05 Feb 2025 06:00:00 -0500

It's Super Bowl week and I diverge a little bit with quotes of one of my favorite pro athletes playing in the SB. But, what you want to listen for is why this is so applicable to business. How do you focus on what actually matters - the things and actions that will actually help you to get more 1:1 athletes??

If you are interested in learning more about either of our Dream Programs, Dream Launcher for newer coaches or Dream to 6 for intermediate to advanced coaches, send me a DM @coachmichellelake!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 58 - 4 Takeaways from Balancing Parenting and Coaching

Wed, 29 Jan 2025 06:00:00 -0500

In this episode, you get a very exclusive, and a very short interview with my son Bode who wished to be on the podcast. After that, I go deep on the 4 takeaways, or things I have noticed/learned, about parenting while coaching.

Hopefully, these will help you whether you are a parent and thinking about coaching, or a coach that's a parent or thinking about becoming a parent.

I would love a review if you haven't left one yet - the reviews help us get the podcasts out to more people! Thanks for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 57 - The 5 Things That Didn't Work in My Business Last Year and What You Can Learn From Them

Wed, 22 Jan 2025 06:00:00 -0500

In this episode, I pull back the curtain on the things that just didn't work in my coaching businesses last year. Now, upon further reflection, it's clear that the lessons were worth the struggle, but I bet you will learn a lot from what didn't work (or didn't seem to work) for me in 2024.

Check out the companion episode to this (Episode 55: The 5 things that DID work).

Let me know what you think, would love a review on Apple Podcasts or Spotify!

As always, if you have any questions, DM me on IG @CoachMichelleLake !

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Bonus Episode 56 - What I Learned at the Disney Dopey's Challenge

Mon, 20 Jan 2025 06:00:00 -0500

I raced at the Disney 5k, 10k and Half Marathon this past week and I learned so much that I want to share with you.

In this episode, I go over some of the logistics I learned, but also 3 main takeaways that will help you and your business.

I mentioned that if you are looking to race any Disney Running races that you should reach out to Coach Jeff Taylor (@EarsUpRacing on IG).

As always, I would love a review! This helps me to continue to put these podcasts out.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 55 - 5 Things That Worked in My Business This Year and What You Can Learn From Them

Wed, 15 Jan 2025 06:00:00 -0500

I learned a lot in running my two businesses this year, Fiv3 Racing and the Dream Programs. In this episode, I give you the behind-the-scenes of what we learned and what you can take from those lessons to improve your coaching business!

I spoke about a few of my programs/freebies in this episode.

1. If you are a head coach working with assistant coaches and want help training them to add their own inquiries, in time management so they can bring on more athletes, business basics so they can stay in business and growing their network so they can grow the reach of your business - send me a DM on IG @coachmichellelake because I can help you train them!

2. If you are a newer coach or an athlete thinking of starting a coaching business, I have a free new coaches guide where I give you:

🚀 The exact 9 step checklist to get your business started and your first paying athlete!

🚀 My 5 essential categories of apps you will need to get your business off the ground

🚀 3 ways to get new athletes - DM me @coachmichellelake to get your free copy!

3. If you need help with messaging, the Dream to 6 is open now for you if you are an intermediate to advanced coach looking to grow your business (through messaging!) in 2025 - again just send me a DM!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 54 - The Easiest Way to Sabotage your Coaching Business

Wed, 08 Jan 2025 06:00:00 -0500

Today, we are going to talk about all things pricing. From when you first get started all the way through years of coaching.

The number one way to sabotage your business and quit prematurely is to not respect your VALUE and only do it for the impact.

Btw, when we collectively as an industry can help STOP coaches from massively undercharging or having free services, it will raise up our value as a whole and our professionalism.

Impact is important, of course, but so is keeping you in business and from feeling burned out!

In this episode, I discussed a free guide for beginner coaches.

Are you a new coach, a newer coach or an athlete thinking about becoming a coach?

I created a free guide to help you get your coaching business started, including:

🚀 The exact 9 step checklist to get your business started and your first paying athlete!

🚀 My 5 essential categories of apps you will need to get your business off the ground

🚀 3 ways to get new athletes

Download it here: https://coachmichellelake.lpages.co/coachingstarterguide/

PS: This guide is great for more advanced coaches and their assistants!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 53 - 4 Takeaways from 1 Year of Podcasting

Wed, 01 Jan 2025 06:00:00 -0500

It's been a year!! So exciting to have put out over 53 episodes (we actually had a few bonus episodes too). In this episode, I describe my 4 top takeaways from the year and how you can use these in your coaching business.

As we wrap up this first year, I wanted to say how grateful I am for each and every one of you that has taken the time to listen. If you haven't reviewed the podcast yet, I would love if you would drop us a 5 star review as well as a written review in Apple Podcasts.

Happy New Year and I am excited to serve you in 2025!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 52 - The 1 Thing to Get You More Athletes in 2025

Wed, 25 Dec 2024 06:00:00 -0500

In this quick and focused episode, I go over the #1 thing that you can do NOW both in person and online to get more athletes in 2025. It's really that simple?
I also wanted to thank everyone for a great first year of podcasting - I met my goal of 52 episodes and am so thankful for each and every podcast listener.

I would love if you would take a moment and give the podcast either a star review on Apple or Spotify and I would really appreciate it if you would give the podcast a written review on Apple. Thanks again!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 51 - Our Top 3 Takeaways from BBD Live with Lauren Monique

Wed, 18 Dec 2024 06:00:00 -0500

Welcome to Episode 51 - a very special episode as I wrap up with my good friend and business bestie, Lauren Monique, our trip to a big marketing & mindset conference called BBD Live (Business by Design).

In this episode, we review our top 3 takeaways from this amazing event presented by James Wedmore and his team.

These takeaways will be applicable to coaches or business owners of any level!

To learn more about Lauren and her business helping online coaches and experts create signature group programs that get great results, you can give her a follow @laurenmonique.business or listen to her podcast "The Align & Inspire Podcast".

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 50 - 4 Content Prompts to Use NOW at the End of 2024

Wed, 11 Dec 2024 06:00:00 -0500

YAY! We made it to episode 50! In this episode, I give you 4 prompts you can use now to get most of your content completed by the end of the year! So you can rest! But also content pieces that will move your business forward.

My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:

Review all your wins in 2024
Brainstorm your goals for 2025
Prioritize these goals (looking across life, business, your own racing if applicable, family)
Set goals for sales, athlete numbers and review your pricing
Setup Q1, specifically, for success!
Workshop the goals
Set your 2025 word of the year - and more!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 49 - One Thing I Added to Double My Income in One Year

Wed, 04 Dec 2024 06:00:00 -0500

In 2023, I doubled my income from 2022, almost exactly!!! I am sure there were lots of changes that I made, but one of the biggest things I did I describe in this episode.

My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:

Review all your wins in 2024
Brainstorm your goals for 2025
Prioritize these goals (looking across life, business, your own racing if applicable, family)
Set goals for sales, athlete numbers and review your pricing
Setup Q1, specifically, for success!
Workshop the goals
Set your 2025 word of the year - and more!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 48 - How to Build More Than 1:1 Coaching with Coach Coral Owen

Wed, 27 Nov 2024 06:00:00 -0500

Today, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics, one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon, an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more info here @tampabaybabestri on Instagram!

We dug deep on the history of her business and her "ascension model" - how she uses a variety of offers that lead up to her premium offer - 1:1 coaching and how she has used all of these to both build and serve her community.

There are so many useful lessons in this episode! Let me know what you think - send me a DM on Instagram @Michelle Lake!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 47 - How to Bring the Athlete Back into Coaching with Coach Jo Watkinson

Wed, 20 Nov 2024 06:00:00 -0500

You are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems.

Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon and Endurance Coach. She is a British High Performing Coach with Diploma as well as a British Tri Coaching tutor. Her business expertise is focused on club coaching, business organization, presenting and teaching effectiveness.

Interested in working with Jo or learning more? Give her a follow @smartertri!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Bonus Episode - Here's What We Learned at the Dream Retreat

Fri, 15 Nov 2024 06:00:00 -0500

TAKEAWAYS FOR DAYS! We just hosted our annual Dream Retreat November 8th-10th 2024 and I did my best to compile some of the best takeaways from myself and our coaches that attended! You will get 7 takeaways that you can use RIGHT NOW in your business.

If you have any feedback on this episode or any of the takeaways - I would love a DM on Instagram @CoachMichelleLake. We would love to have you join us next year - also send me a DM if you are interested in learning more!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 46 - The What, When, Who and How of the Dream to 6 Program

Wed, 13 Nov 2024 06:00:00 -0500

The Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be great coaches, but transform into great business owners that are profitable, scaling and feeling GREAT about their businesses once again.

Interested in learning more? DM me on Instagram @CoachMichelleLake. Send me acronym DT6 and I will help you learn more!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 45 - The Top 5 Things I Learned from the Dream Content Challenge

Wed, 06 Nov 2024 06:00:00 -0500

Late last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details!

Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 44 - 3 Things You Need Before 2025

Wed, 30 Oct 2024 06:00:00 -0400

We have 2 months left in the year, can you believe it?!??!?!

These are the 3 (somewhat time-sensitive) things that you need to do NOW to be on the up-and-up, stand out, and continue to grow in 2025!

Dream Launcher is NOW OPEN!!!! Click here to learn more!! https://coachmichellelake.lpages.co/dream-content-challenge/

Questions about which program is right for you?? DM on Instagram @CoachMichelleLake!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 43 - 4 Things Coaches Should Avoid

Wed, 23 Oct 2024 06:00:00 -0400

In this episode, I review 4 things I hear coaches doing (I may have done some of them in my past too 😇) and how they are only hurting you, not only in your mindset but in your time management and work!

Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challenge

What will you get in this challenge?

✨ What to actually post to get more inquiries

✨ Tricks for consistency

✨ Daily templates and content prompts - plug and play content ideas

✨ BONUS: Special prizes for taking content action!

Also!! The Dream Launcher Program is opening NEXT WEEK! (October 28th!) If you would like to get first word of this program re-opening, join the list here: https://coachmichellelake.ck.page/dreamlauncher

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 42 - How to Feel Better About Social Media

Wed, 16 Oct 2024 06:00:00 -0400

If you don't always feel great about using social media to connect with athletes or to sell your coaching, this episode is perfect for you!

When you reframe how you think about social media and back it up by getting more experience posting content, it does get better!

Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challenge

What will you get in this challenge?

✨ What to actually post to get more inquiries

✨ Tricks for consistency

✨ Daily templates and content prompts - plug and play content ideas

✨ BONUS: Special prizes for taking content action!

How does the Dream Challenge work?

🚀 On the day before the challenge starts, I will send out a welcome video to get you ready to go, as well as access to our Challenge Community

🚀 On Day 8, we will do a Q&A live call to answer all your content questions!

🚀 Plus, our community will have a place to connect with other coaches and ask questions

This FREE challenge will PUSH you to go from content inconsistent to content consistent and converting!! REGISTER HERE: https://coachmichellelake.ck.page/2024challenge

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 41 - How to Get More Inquiries!

Wed, 09 Oct 2024 06:00:00 -0400

Tune in to this super actionable episode! Find out how to get those inquiries, what will it take, where to focus and what athletes need to inquire!

Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now!

What you will get in the first ever Dream Content Challenge:

1. You will learn what to actually post to get more inquiries!

2. You will get help becoming more consistent in your content creation!

3. You will learn how to create "better" content that moves athletes quicker to inquiry!

This challenge will include daily quick trainings, content prompts and accountability, as well as a dedicated call to answer all of your content questions!

To join, https://coachmichellelake.ck.page/2024challenge or send me a DM @coachmichellelake with the word CHALLENGE to get the link to join!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 40 - A Reframe That Will Save You So Much Time and Energy

Wed, 02 Oct 2024 06:00:00 -0400

How do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently.

The DREAM TO 6 program has RE-OPENED!!

Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. DIY-learning how to run your business and bring in athletes will take forever (not to mention $$$$ cost a lot due to lost income). Even worse, so many coaches quit before the two year mark because it’s so HARD to grow alone.

Athletes need your help to rapidly improve. Why would you expect anything different for growing your business? Mentorship is a cheat code!

Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now!

What you will get in the first ever Dream Content Challenge:

1. You will learn what to actually post to get more inquiries!

2. You will get help becoming more consistent in your content creation!

3. You will learn how to create "better" content that moves athletes quicker to inquiry!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 39 - How to Coach More Athletes in Less Time

Wed, 25 Sep 2024 06:00:00 -0400

Time is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free!

If you need more help with time management and writing athlete plans, I have a free resource for you!

Download my top 5 time hacks here: https://coachmichellelake.ck.page/5timehacks

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 38 - How to Stand Out Online

Wed, 18 Sep 2024 06:00:00 -0400

In this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want!

Listen in for my 6 (plus a bonus #7) ways to stand out better online.

Interested in one of our programs to grow your business? Here are the key distinctions:

Dream Launcher 🚀 ✨ Month-to-month (cancel anytime) program perfect for the newer to intermediate coach looking to build a sustainable and profitable business or the one looking to get their feet wet in business help.
- Focus: Business basics, time management, content creation & starting/growing your community, getting your next 5 athletes
Dream to 6 🚀 🌟 6 month high intensive program for the coach that is 💯 percent in on growing their business from hobby to full time/6+ figures, full 1:1 support, 5+ athlete requirement to join
- Focus: A full load of athletes, growing a huge engaged community, becoming a content creation machine plus scaling to FT/6+ figures, hiring, etc

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 37 - To Use AI in Your Content or Not?

Wed, 11 Sep 2024 06:00:00 -0400

What a controversial topic in Endurance Coaching - should you use AI in your content?!?! First, I dive into why or why not you should use AI in your plan writing (short answer is NO) and my reasons why if you are thinking about making the switch.

Next up, I provide my 7 tips or reasons to use ChatGPT in your content creation. Should it write stuff for you and then you cut and paste? NOOOOOOO!!

But, what are some other ways to use it to clean up your writing or get ideas? Prompts are included in this episode :)

The DREAM TO 6 program has RE-OPENED!!
Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. AND, DIY learning how to run your business and bring in athletes will take forever (not to mention $$$$ cost a lot due to lost income) and even worse so many coaches quit before the two year mark because it’s so HARD to grow alone.

Athletes need your help to rapidly improve, why would you expect anything different for growing your business. Mentorship is cheat code!

That's why I created the DREAM to 6, to help you grow your amazing dream business so that you can increase your impact with more athletes but also grow wildly profitable.

Interested in learning more? DM me at @coachmichellelake!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 36 - The Biggest Thing Holding You Back from Success

Wed, 04 Sep 2024 06:00:00 -0400

Is..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter.

In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle.

In this episode, I mentioned the reasons why creating content is SO important as a coach. Find that episode here: https://www.buzzsprout.com/2215178/episodes/14453373-episode-8-one-coach-non-negotiable-action

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 35 - The #1 Goal in Creating Content

Wed, 28 Aug 2024 06:00:00 -0400

In this episode, I give you the reason why you need to focus on: Getting athletes to actually read what you write!

I provide 4 tips for non-video content as well as 4 tips for video content. Get those people to read (or watch!) to the very end!

Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypes

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode and be sure to subscribe to this podcast to get notification of all new episodes.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 34 - How to Keep an Athlete for Life

Wed, 21 Aug 2024 06:00:00 -0400

As much as we want athletes to stay with us for life, many will eventually leave due to their own life changes.

But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way.

If they stay in sport - they stay with us for life.

But first it's our job to help them stay in sport :)

My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business changing program here: https://buy.stripe.com/7sI8yi73i8RDe88eVf

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 33 - The Best Time of the Year!

Wed, 14 Aug 2024 06:00:00 -0400

You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish.

In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:

1. Get more than your share of inquiries

2. Retain your current athletes as much as possible

3. Refresh your front end systems and be prepared for new inquiries efficiently with your back end systems

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 32 - What to Do if Your Business Isn't Feeling Fun

Wed, 07 Aug 2024 06:00:00 -0400

In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset!

The Dream Launcher program is opening in the fall for those newer coaches who:

Took all the certification classes but are struggling to actually get athletes
Have no clue where to start
Don’t know what order to invest in the business basics
Want help creating effective content (and may even be wondering WHY content??)
Are short on time and want to focus on what actually works

Interested in joining Dream Launcher? We closed on Thursday August 8th, join the priority waitlist for when we join in the late fall: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 31 - How Do I Get More Followers?

Wed, 31 Jul 2024 06:00:00 -0400

In this episode, I answer a question I get all the time, how do I get more Instagram followers?

Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip.

The Dream Launcher program is opening in the fall for those newer coaches who:

Took all the certification classes but are struggling to actually get athletes
Have no clue where to start
Don’t know what order to invest in the business basics
Want help creating effective content (and may even be wondering WHY content??)
Are short on time and want to focus on what actually works

Interested in joining? Join our waitlist for when we open in the fall: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 30 - Niche to Win: Why Endurance Coaches Need to Specialize Who They Coach

Wed, 24 Jul 2024 06:00:00 -0400

It's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one!

In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching.

The Dream Launcher program is opening again in late July for those newer coaches who:

Took all the certification classes but are struggling to actually get athletes
Have no clue where to start
Don’t know what order to invest in the business basics
Want help creating effective content (and may even be wondering WHY content??)
Are short on time and want to focus on what actually works

Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 29 - The 5 Things I Would Tell a Promising New Coach (Or Any Coach)!

Wed, 17 Jul 2024 06:00:00 -0400

In this episode, I go deep on what I would tell a promising new coach (or any coach actually). These five things may not be what you expect!

The Dream Launcher program is opening again in late July for those newer coaches who:

Took all the certification classes but are struggling to actually get athletes
Have no clue where to start
Don’t know what order to invest in the business basics
Want help creating effective content (and may even be wondering WHY content??)
Are short on time and want to focus on what actually works

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 28 - Here's How I Hit My First 10K Month Endurance Coaching

Wed, 10 Jul 2024 06:00:00 -0400

In this episode, I uncover the 6 main things I did to go from 6-7k months in 2021 to 10-12k months starting in April 2022.

Interested in learning more about my programs?

The Dream Launcher program is opening again in late July for those newer coaches who:

Took all the certification classes but is struggling to actually get athletes
Has no clue where to start
Doesn’t know what order to invest in the business basics
Wants help creating effective content (and may even be wondering WHY content??)
Is short on time and wants to focus on what actually works

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 27 - How Often Should I Post Content?

Wed, 03 Jul 2024 06:00:00 -0400

In this episode, I deep dive into the 6 stages of content creation frequency - what stage are you currently in and are you ready to move into the next level?

Our goal is consistency over everything else!

Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypes

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 26 - Mastering Your Pricing: Coaches' Top 3 Questions Answered

Wed, 26 Jun 2024 06:00:00 -0400

In this episode, I dive right into the 3 questions I hear the most frequently about pricing:

1. How to change your pricing

2. Should I put my pricing on my website?

3. But what if my coach's pricing is cheaper than me?

I created a free guide to help you feel more confident about your pricing as well as be able to explain it's reasoning better. Need help setting your pricing? Download the guide here: https://coachmichellelake.ck.page/pricingguide or DM me 'Guide' on Instagram.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 25 - Sales Call Secrets: How to Determine If an Athlete Fits

Wed, 19 Jun 2024 06:00:00 -0400

In this episode, I give you the 3 questions to ask (or to determine the answers to) while on your sales calls. These questions are sure to help you ensure that you only get great fits in your athlete roster.

Coaching mostly (or only!) ideal fits is not only going to help you enjoy coaching more but it will also help you stay coaching longer. Both things are so important!

If you would like a copy of my sales call script, DM me the word SCRIPT on Instagram. I will send it over and you will then be able to use it to craft your own aligned sales call script!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 24 - The Seasons of Coaching Part 2: The 4 Seasons in Your Year

Wed, 12 Jun 2024 06:00:00 -0400

After 14 years in business, I have nailed down the seasons of my business:

1. Race Season

2. Selling Season

3. Project Season

4. Rest Season

In this episode, I help you determine your cycle in coaching based on your sports, weather and types of athletes you coach. And then, once you know your season, what you should do (and not do) to optimize your business growth and keep from feeling burned out.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 23 - The Seasons of Coaching Part 1: Business Owner Seasons

Wed, 05 Jun 2024 06:00:00 -0400

In this episode, I describe the three stages of business:

Season 1: Beginner, your first 5/10 athletes, as covered in the Dream Launcher Program
Season 2: Gaining Experience, building to "full", as covered in the Dream to 6 Program
Season 3: Scaling, diversifying, building out profitability and clients through scaling & hiring, as covered in the subset program to the Dream to 6, Dream Bigger

I cover the pitfalls, goals and things to institute and think about in each of the areas.

The Dream Launcher program is opening again in July for those newer coaches who:

Took all the certification classes but are struggling to actually get athletes
Have no clue where to start
Don’t know what order to invest in the business basics
Want help creating effective content (and may even be wondering WHY content??)
Are short on time and want to focus on what actually works

Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher

For those more advanced coaches in Season 2 or 3, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 22 - A Content Mistake: 1 Thing Coaches Should Stop Doing Now

Wed, 29 May 2024 06:00:00 -0400

In this episode, I tackle a thing I see so much with Endurance Coaches and their content. And 3 easy ways to start working on fixing it.

Content is such an important part of a coaches profession. It's the place that we hone our ability to effectively communicate our coaching, methodologies and how we help people. It's how we provide wins to those who are reading/following/subscribed to our content. And it helps us get more inquires and eventually new athletes.

What we write and how we write it is so important - we want to use our content to BUILD TRUST with those that are listening. This thing some (or many) coaches are doing is holding you back from building max trust with your people!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode. Be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 21 - Navigating the Coach-Athlete Relationship: What to Do When It's Not a Good Fit

Wed, 22 May 2024 06:00:00 -0400

Sometimes a coaching match is not a good one! In this episode, we navigate how to get more ideal athletes to work with you by your sales call/inquiry process and weed out ones that potentially won't work and what to do after the relationship has started and it goes sour.

This episode will help endurance coaches navigate what matters to the coach in the relationship, determine your no-go's and how to listen better to red flags in the sales process. And then what to do when it doesn't work.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 20 - Monthly Mindset #2

Wed, 15 May 2024 06:00:00 -0400

Hurray for the second instalment in the series on The Endurance Coachpreneur on Mindset! Each month I will bring you a new episode about one of my favorite topics!

This month, we dive into a personal favorite, the mindset of time (timelines, staying in the present, procrastination, and more). Listen here for explanations, practical tips and advice to help you tackle this and other mindset issues.

In the Dream to 6, mindset calls are the most popular and most well attended and I hope you enjoy and find them as helpful as my coaches do!

How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM with my 6 Figure Steps blueprint. Master these 4 steps to go from struggling coach to unstoppable & profitable business owner!!!

The 6 Figure Steps Masterclass is being held on Wednesday May 15th (TODAY) at 1pm Eastern. A recording will be provided to registrants.

Register here: https://coachmichellelake.ck.page/6figures

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 19 - Cleaning House: 4 Areas Businesses Need to Clean Up

Wed, 08 May 2024 06:00:00 -0400

I work with newer coaches but also ones that have been around awhile. And they often have become so set in the ways they do business that need some big help to fix processes and parts of their businesses that are feeling really stuck, and painful to change.

This is some of my favorite work.

In this episode, I go over the 4 big areas that many coaches need some help with and some of the things I do to get their business houses in order.

How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM with my 6 Figure Steps blueprint. Master these 4 steps to go from struggling coach to unstoppable & profitable business owner!!!

The 6 Figure Steps Masterclass is being held on Wednesday May 15th at 1pm Eastern. A recording will be provided to registrants.

Register here: https://coachmichellelake.ck.page/6figures

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Bonus Episode - Leveraging your Community to Build a Thriving Business

Mon, 06 May 2024 06:00:00 -0400

Today, we have a special guest! Coach Robin Barth, owner and Head Coach of Rise Up Racing gives us her favorite tips and ways to leverage and build your community of athletes to grow your business.

You can learn more about Robin on Instagram @Robin_Triathlete.

How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM with my 6 Figure Steps blueprint. Master these 4 steps to go from struggling coach to unstoppable & profitable business owner!!!

The 6 Figure Steps Masterclass is being held on Wednesday May 15th at 1pm Eastern. A recording will be provided to registrants.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 18 - Be the Captain of Your Ship

Wed, 01 May 2024 06:00:00 -0400

These are the things that I need to get out because they are constantly on my mind.

You can be in service AND a profitable profession
You can be MORE
We CAN PIONEER - to change the industry
My stories and how they relate.
The old guard is telling us that this is the way it always has been.

Be the Captain of your own ship. Own your work. Own your business. Be the leader and pioneer.

How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM with my 6 Figure Steps blueprint. Master these 4 steps to go from struggling coach to unstoppable & profitable business owner!!!

The 6 Figure Steps Masterclass is being held on Wednesday May 15th at 1pm Eastern. A recording will be provided to registrants.

Register here: https://coachmichellelake.ck.page/6figures

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 17 - 5 Changes to the Endurance Coaching Industry

Wed, 24 Apr 2024 06:00:00 -0400

Fortunately or unfortunately, the coaching space has changed a lot the last few years.

It's important to stay up to date with important endurance coaching trends and this episode will help you stay current so that you can ready to optimize your business growth!

My program, the Dream to 6, is here to help you get to the next level in your business. My goal is for you to grow your coaching load by 5+ athletes almost immediately, grow your engaged community of athletes, optimize marketing, and save time so you can 🚀 grow your impact and income!
The Dream to 6 is closing to coaches joining the program soon. Interested in learning more, DM me the word PODCAST on Instagram and let’s chat!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 16 - Doing the 7 Things No One Else Is Willing to Do

Wed, 17 Apr 2024 09:00:00 -0400

Working with many elite athletes over the last 14 years there are few things that each have in common with their athletic success.

It typically boils down to doing things that no one or very few others are willing to do.

The same is in business.

In this episode, I discuss the 7 things that I find that the successful coaches are willing to do that frankly most coaches are not willing to do.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notifications of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 15 - Monthly Mindset #1

Wed, 10 Apr 2024 06:00:00 -0400

Hurray for a new series on The Endurance Coachpreneur! Each month, I will bring you a new episode about one of my favorite topics! Mindset!

This month, we dive into a crowd favorite, imposter syndrome. Listen here for explanations, practical tips and advice to help you tackle this and other mindset issues.

In the Dream to 6, mindset calls are the most popular and most well-attended and I hope you enjoy and find as helpful as my coaches do!

Coming in April 2024 - "Your First 5 Athletes" program! Want to learn more? Give me a follow at @coachmichellelake and send me a DM! There will be special perks for early adopters of the program including the lowest pricing and the opportunity to ask questions live!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 14 - The 5 Things I AM OVER

Wed, 03 Apr 2024 06:00:00 -0400

In this episode, I am declaring the 5 things I am over with, in other words, the things in my business I no longer want to tolerate.

This episode is mostly mindset but I bet you will also associate with some or all of the things I am DONE WITH!

Coming in April 2024 - "Your First 5 Athletes" program! Want to learn more - give me a follow at @coachmichellelake and send me a DM! There will be special perks for early adopters of the program including the lowest pricing and the opportunity to ask questions live!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 13 - The Metrics that Matter

Wed, 27 Mar 2024 06:00:00 -0400

What metrics actually matter on Instagram?
What should you be focusing on?
What is reach and does it matter?
How do I use insights to repurpose or learn something about what's working with my content?
How does the Instagram algorithm work?

If you have any of these questions, this episode will help you swim through what matters and what doesn't with Instagram and how posts "perform"!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 12 - Get Your Content Created in 20 Minutes or Less Daily

Wed, 20 Mar 2024 06:00:00 -0400

I hear from a lot of coaches about how hard it is to create content because it just takes too long.

In this episode, I first go over the three types of content creators. Once you figure out which type you are, I then recommend how you should organize and create to get it done more quickly! Are you a "batcher"? A hybrid creator? Or an "on the fly" content creator? Listen to find out which one!

Lastly, I discuss how often you should be optimally be creating as an endurance coach!

If you need more help with content, I have a free resource, you can download it here: https://coachmichellelake.ck.page/8contenttype

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 11 - The One Thing I Wish I Did Earlier in My Business

Wed, 13 Mar 2024 06:00:00 -0400

Let's cut to the chase - business owners don't want to add one more thing to their to do list!

In this episode, I explain how and why starting an opt-in email list is so important for your coaching business.

First, I explain why you want to do this now (or even earlier than now). Next, I go over the three reasons why having an email list is so good for your business. And lastly, I explain how I use one feature in email to really streamline and organize my coaching.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 10 - 5 Ideas for What to Post When You are Stumped

Wed, 06 Mar 2024 06:00:00 -0500

We have all been there. Staring at your phone or computer absolutely unsure or stumped on what to post.

In this episode, I reveal 5 great ideas that will get you posting but also be those ideas that will help you convert your followings into inquiries!

If you need more help with content, I have a free resource, you can download it here: https://coachmichellelake.ck.page/8contenttypes
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 9 - The #1 Thing Killing Your Productivity

Wed, 28 Feb 2024 06:00:00 -0500

Your time is your most precious resource! In this episode, I go deep on a huge problem that many coaches have - the lack of boundaries - which is what keeps you from growing!

I can speak A LOT on this subject because I was a guilty offender of lacking in boundaries and struggling to get any work done due to a crazy amount of incoming notifications calls and messages in all different formats.

When I "fixed" these - my productivity improved and business grew!

In this episode, I review the 5 ways to get your boundaries under control and even discuss how cleaning up your boundaries will actually help you coach better.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Bonus Episode 2 - The How and Why on Video

Mon, 26 Feb 2024 06:00:00 -0500

I hear it all the time - VIDEO and putting myself out there is hard!

In this episode, my goal is help you make it EASIER.

First, I explain the hierarchy of connection - and why getting on video is so important for your business growth.

Second, I give you my 4 tips of how I got over my STRUGGLE with video and how I made it now something I do regularly in my business with ease.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 8 - One Coach Non-Negotiable Action

Wed, 21 Feb 2024 06:00:00 -0500

Looking back on my rapid success and the success of the coaches that have worked with me the last few years, I whittle it down to 2 main actions:

1. Get mentorship
2. Create consistent content

I know - content can be hard because it's time-consuming and "salesy". It's putting you out there in uncomfortable ways.

But just wait a second, before you give it no love, listen to this episode where I hopefully convince you just how good, essential and helpful consistent content is for you, your athletes and followings and for growing your business!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To get the 8 Content Types free resource I discussed on today's podcast, click this link: https://coachmichellelake.ck.page/8contenttypes

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 7 - What Most Coaches Need to Get Over - Now!

Wed, 14 Feb 2024 06:00:00 -0500

On today's episode, we will discuss an essential "task" in running and growing your coaching business - it's so powerful it's almost a cheat code as many coaches are unwilling or scared to do it!

Are you letting this common mindset block hold you back from success?

Bonus: It's the most important task in selling out your next clinic or camp!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 6 - Coaching is a Game of Relationships

Wed, 07 Feb 2024 06:00:00 -0500

One of the most important things you can do in your coaching business is to Grow Who You Know. You must grow the number of people in your network to continue to succeed.

In this episode, I discuss growing relationships but also answer the questions:

What two things are non-negotiables when you get started?
What is Social Media for?
You have met someone new, how do you start a conversation and move them to Social Media to continue the connection?

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 5 - On the Topic of Energy

Wed, 31 Jan 2024 06:00:00 -0500

Energy is the way you show up for your athletes. It's so much more than being excited and passionate. In this episode, I dive into the 4 areas of focus as energy is concerned, which is a perfect place to audit your personal energy. Second, I review the three ways I improve my energy when it's not as good as I want it.

It's impossible to be high energy, high vibe all the time. But it is important to be aware of how we express energy to our people and how much it matters.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join, just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Bonus Episode - Why a Coach Community is Essential to Your Success

Fri, 26 Jan 2024 05:00:00 -0500

It's lonely at the top. When you are in charge, taking care of your athletes all the time, it's so important to have YOUR place with YOUR people that understand your wins, losses, challenges and struggles. Other coaches that have been there and can help you succeed faster.

Listen to this episode where I hopefully motivate you to find your coaching people!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 4 - 7 Lessons from 7 Years as a Business Owner

Wed, 24 Jan 2024 06:00:00 -0500

I have been a Triathlon/Endurance Coach since 2010. But I have been the CEO and owner of my own business (Fiv3 Racing) since 2016. We just had our 7th anniversary and I wanted to give you in this episode my 7 lessons learned from business ownership. My hope is that these help you accelerate your growth by not making the same mistakes as me!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 3 - What's the Biggest Thing Holding You Back from Growing Your Coaching?

Wed, 17 Jan 2024 06:00:00 -0500

In this episode, I dive into the biggest thing holding back from growing your coaching - which is YOUR MINDSET.

I review the 3 areas (and mindset blocks) that I hear so many coaches talk about. And many of which I have had myself! Awareness is the first way to tackle them. In this episode, I also help you not only audit which ones you need to work on, but also how to get past them.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join, just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 2 - Are you a Coachpreneur?

Wed, 10 Jan 2024 06:00:00 -0500

In this episode, I dive deep into the 5 key distinctions between an Endurance Coachpreneur and a Hobbyist Coach. Obviously, not all coaches will fit 100% in either of the options: hobbyist or Endurance Coachpreneur. But, it’s a great exercise to think and even journal about.

Are you looking to do this to be a hobby - something fun to enhance your life, but with no interest (or even belief) that it could ever be more?

Or do you believe strongly that not only are you a coach business owner but that you are also an entrepreneur? Capable of making your baby (you think of your business fondly like this) into some growing, hugely impactful thing? It’s a key distinction.

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Episode 1 - The 4 Keys to Growing your Dream Coaching Business

Tue, 02 Jan 2024 00:00:00 -0500

This episode details the 4 Keys or important factors you need to consider when growing your coaching business.

These are the things that bring your business from a hobby business to your dream!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join, just follow this link.

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake

Trailer - Welcome to The Endurance Coachpreneur Podcast!

Tue, 02 Jan 2024 00:00:00 -0500

Welcome to The Endurance Coachpreneur Podcast!

In this episode, I give you my WHY:

Who it’s for
How I started
Where we will be going on this podcast

In upcoming episodes, we will be digging deep into:

How to grow your business in both part time and full time hours
Strategy to take your coaching to the next level
Practical and actionable steps to get going
Mindset work to feel more comfortable and aligned in your growth
Interviews with coaches both new and experienced, all about their journey and lessons learned
Specific experts in the different skills you have to develop as a Coachpreneur.

You love triathlon, running, swimming and cycling coaching. This is the podcast to help you move from part time to full time but also from Dream to 6+ figures! Getting to do more of what you love!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.

I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page

And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Follow me on IG @CoachMichelleLake