Other episodes mentioned/related to this topic:

118 

Episodes about Discovery Call Mastery

162

198

217

241

242 with downloadable cheat sheet

Most of Rhonda's episodes about pricing https://prosperouscoachblog.com/topics/podcast/money-mastery-podcast/

Has a coaching client asked you for a refund? It’s a symptom.

Coaches unwittingly create requests like that by undervaluing themselves, which shows up in

·      messaging

·      offers

·      pricing, and

·      enrollment processes

How you value yourself colors what prospects and clients experience with you.

Your uncertainty breeds their uncertainty. They’ll show that by asking for:

·      References

·      Guarantees

·      An escape hatch

They’ll ask questions that seem mistrustful which knocks down your confidence.

That painful cycle stops when you decide to own your value. And, YES, you can simply DECIDE! 

Then, in every way you operate your business, show that you’ve owned your value.

Let’s talk about practical ways to generate faith in yourself and your prospects faith in you.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Other Episodes mentioned:

288 What Inspires People to Invest in Your Coaching?

82 The Mindset Shift That Helps You Charge More with Coaching Clients

271 Inspire Your Coaching Clients to Give You Dynamic Testimonials

359 Do You Really Need More Coach Training?

This episode is super short and inspired by the SABOTEUR in all of us who keeps us from greatness.

You remember Superman — the dude who could do anything and seemed unstoppable except when he encountered Kryptonite. That green crystal weakened Superman so he was powerless.

Your coaching business kryptonite is something you avoid.

It’s the thing that keeps you from your super power.

You want to coach for a living, help people achieve and transform. And you want to earn well at this so you don’t have to work at someone else’s company on someone else’s goals with their rules!

So what’s your kryptonite in your coaching business? It could be something deeply personal and unique to you.

It trips you up time and again. 

I can tell you it’s a great opportunity for you to put your awareness on that thing and evolve.

Your kryptonite could be about 3 things. Let’s dig into that.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Three other episodes related to this one:

#313 Are You Stuck in the New Coach Swirl & Spin?

#340 3 Hacks to Work Less in Your Coaching Business and Get More Done

#359 Coach, Do You Really Need More Training?

https://prosperouscoachblog.com/ep-374-overwhelm-is-a-bad-habit-coaches-need-to-break/

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Not long ago I was among a group of new coaches who were having an interesting discussion about coaching someone who was un-coachable. 

As the situation was described, I realized the coaching conversation was actually between two friends, not a coach and her client.

A friend was having a rough time and the coach, wanting to help, tried to coach her friend through it. 

It didn’t end well.

And, they concluded the person was un-coachable.

That took me back to an unpleasant memory when I had just graduated from coach training 20+ years ago. Two of my good friends, who were married, were at my house for dinner and they started arguing.

Eager to use my coaching skills, I jumped in to coach them. 

It devolved into losing my friendship for a time. It was a harsh lesson that I clearly needed. And it helped me to understand the ethics of coaching at a deeper level.

Are there situations where it’s okay to coach without a professional coaching relationship? 

Let’s dig in to that.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Being a small business owner is a territory for heroes where you can grow into your full potential.

You will positively affect more lives than you know with your coaching.

Still, growing a successful coaching business takes sustained effort. You will work your butt off and be all the better for it!

Recently, I had a walk and talk with one of my past VIP clients, who has thrived in her business for 10 impressive years so far.

We were musing … why do some coaches succeed in business and others do not? 

After working with coaches for 2+ decades, I have a theory about the right stuff to thrive long term in your coaching business.

What is the success factor? Is it learned or innate?

In this episode, I share my theory and 5 powerful questions to test the success factor.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Also mentioned, Rhonda's Nail Your Niche session and her 5-month VIP Mentoring Program for coaches.

*****

What’s your coaching website done for you lately?

Does it help you enroll ideal clients or just sit there collecting cyber-dust?

Most first websites are duds. They’re just online brochures all about the coach and coaching with no mention of the audience, only a list of all the ways the coach can help anyone.

That’s because the website was created before the coach:

·       Chose a viable target audience to serve

·       Knows the big problems that cause them to seek answers, and

·       Writes trust-building copy informed by research (and I don’t mean AI!)

Web designers will gladly create a pretty and trendy website but nothing much comes of it. THEY don’t know YOUR audience.

My first 2 coaching websites were like that. 

Your second site can be far better than mine!

In this episode, I'll take you on a journey through a client-winning website, what it can do and what you cannot expect it to do on its own.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Have you had the impulse to rescue your coaching client from themselves?

No shame. Just tell yourself the truth here.

It’s a knee jerk desire that’s belied by your

·      energy

·      words

·      over-delivery

·      attachment to outcome

I get it!

You want so much to have a big impact that the basic tenets of coaching—that your client is resourceful and whole and your relationship is co-creative—are overridden.

If you are guilty of jumping into fix-it mode in sessions, don’t stress but DO STOP IT! 

Track what’s driving you during coaching sessions.

Right motivation is the anchor of masterful coaching.

As a 2 on the Enneagram, I’ve had to work hard at this, my friends, and it’s worth it!

Allow your client to take the lead in their own transformation with a simple internal process to manage your motives, which I’ll walk you through in this short episode of Prosperous Coach Podcast.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

When was the last time you did some deep reflection about your coaching business?

If you’ve been in business for a year or more, you’re ready for real growth.

Would you like to: 

• Attract more or better clients? 
• Significantly raise your income? 
• Work less and reduce stress?
• Leverage your strengths or zone of genius?
• Stop doing what you don’t enjoy or learn how to master it?

 When you slow down and take time to think it through, all of that is possible.

Every leap of income and happiness in my business has come about after a big think.

 In this episode I share 4 of a dozen powerful questions I ask coaches 1 to 5 years into their business during The BIG THINK, a private business review session.

Self reflection inspires doable strategy when a trusted mentor walks you through it.

I’ve opened up my calendar to meet with you and generate a leap! 

Learn more and reserve your space for The BIG THINK on your coaching business.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Coach, what’s your zone of genius?

Many coaches will say it’s being a good listener or being able to hear more than what’s said.

Those are highly valuable skills and quite common in coaches.

What I’m talking about is a unique talent that, like a fingerprint, becomes central to your brand.

It might be a method that’s all yours. An unusual or rare expertise. A brain child.

Don’t worry if you don’t know yours yet.

It takes time to unfold and awareness to notice.

As your coaching business grows and you serve many clients, your zone of genius may suddenly bloom.

And you leverage it. Have fun with it. Allow it to mature you as a business owner and coach.

***My zone of genius is recognizing coaches’ zones of genius.

Let’s talk about how you can be open to yours!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

It's DISH THE DIRT time about me...

I made 4 big mistakes during the start-up of my coaching business and lived to tell the tale.

I've experienced multiple magical turning points in my business as well. 

Wonderful things will come to your coaching business if you don’t let mistakes stop you.

Mistakes are still the best way to learn. It's a time-honored tradition. 

Growing a coaching business is a total experiment. It's a long-term gamble that’s worth the risk if you are in it to win it.

Are you in it to win it?

When I was able to see my business in that light it became easier to power through mistakes by making small adjustments instead of over reacting.

I’m going to share my BIG MISTAKES in this episode and my guess is that, as I talk about these pitfalls, you'll recognize yourself in some or all of them. 

And, you will live to tell the tale too. 

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Is your coaching business sustainable? 🤔

The usual top-of-mind issue for coaches is how to attract clients. That's part of sustainability for sure.

But what if you put in place mindsets and habits that create a business you can easily run from the get go?

What does that look and feel like?

• Less stress. ☺️
• Less work.
• Earning more for each effort. 🔥

One of my VIP mentoring clients asked me to share the #1 lesson I’ve learned in my 25 years of running my coaching business.

It took me a long time to learn the critical lesson, which boils down to 

LESS IS MORE. 

Listen to Episode 366 of Prosperous Coach Podcast to learn 5 ways to work less and earn more as a coach.  🤩

This episode is a LISTENER'S CHOICE episode because it's been downloaded by a high number of coaches before.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Becoming a coach and launching a coaching business is an evolutionary turning point in your life.

Before your leap of faith, life was a familiar and possibly lackluster routine.

Maybe you had a steady paycheck and set schedule. 

Your family knew what to expect of your time and attention. You knew what to expect of your day-to-day life.

In part, those things might have led you toward transformational change.

When you first heard about coaching, something in you sparked with new life and hope.

You awakened to a calling. You broke out of your mold. You saw yourself and relationship to others with new eyes.

This is your ORIGIN STORY.

When imposter syndrome sets up a refrain in your mind, remember that spark and fan it back into a roaring fire!

Let’s talk about the potential gravity pull to go back to your old life and how can you stay inspired.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

New coaches often say “I’m not good at selling.”

That’s a fixed mindset based on misconceptions about what selling is. Believing it will make it so for you.

When I was in my 20’s, I worked in the shoe department of Macy’s. It was a prized job in retail because commission sales can mean significant income without management responsibilities.

I was good at it because I paid close attention to each single person I was serving. 

I asked questions to discover what they wanted and then, brought them options that fit.

They felt heard and understood.

But when I became a coach, I got up in my head about selling and forgot about connection.

I worried what hearing ‘No’ would mean about me. And that was my big mistake. 

Sales is not really about you. 

Let’s dissolve old wrong-headed ideas about selling that get in your way with 5 selling secrets for coaches. 

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

This episode is inspired by my own breaches in integrity over the 2 decades plus that I’ve been a coach and some I see other coaches stumble with as well.

If you took coach training, hopefully you were provided with some standard ethical guidelines that need to be followed with your clients. Things like:

·      Keeping your coaching client’s contact info and what they say confidential unless they give express permission for you to share some part of it.

·      Setting personal and time boundaries with clients.

Beyond that, no one talks much about ethics and integrity in coaching.

Coaching is not currently a regulated field so it’s doubly important that you, as the professional coach, regulate yourself. That helps all coaches and the future of coaching.

Complaints about coaches hurt the field of coaching. And we really don’t want this field to be regulated, as it would greatly change the coaching industry for the worse.

Have you realized that YOU are a PROFESSIONAL? Take this in.

Own the fact that what you do is a professional service and you are a trained professional offering serious and consequential experiences through your coaching.

When I say serious and consequential, I mean that you could hurt someone just as easily as you could help them.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Are you hoping to attract just any client for your coaching niche?

There’s a significant difference between a client and an IDEAL client.

Ideal clients:

·      Are “seekers” who are already actively seeking solutions in your niche.

·      Have urgent problems that your offers are designed to solve.

·      Know they want to hire you BEFORE the Discovery Call.

It’s easy to enroll these clients because they are 100% ready.

You don’t have to sell, convince or perform to hear YES!

The difference is in their sense of urgency and certainty.

How can you make sure you are attracting IDEAL clients?

Create a JOURNEY from where they are in that time of active seeking directly to your business “front door.”

That’s what I help coaches create from scratch with VIP Mentoring. OPENINGS NOW

And it makes your business a lot more fun than what you’re likely doing now to attract clients.

It also brings YOU a deep sense of certainty in your direction and value.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

A new VIP client of mine read an article about SEO—search engine optimization—and went down a rabbit hole of stress.

I assured them that we addressed SEO for a coach by doing market research on their chosen target audience and applying smart keywords to everything we wrote for her coaching business.

And, for the business model we created, with high-touch, high-ticket offers, they would not need to dig deeper into SEO. The relief was palpable.

Search traffic is NOT the best way to attract serious coaching clients who will show up, do the work and make real progress.

And, besides that, AI is stealing attention away from original content on searches at an increasing rate.

Let your left brain relax. You don’t have to play in that cold SEO sandbox.

But there are some things you do need to know. Let’s talk about that.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Also mentioned in this episode

#271 Inspire Your Coaching Clients to Give You Dynamic Testimonials

#292 Create a High Ticket Signature Program Your Audience Wants

What exactly makes you credible to prospective coaching clients?

You might be surprised.

I used to think certifications and years of experience were the most critical factors.

While those things can impress some, they aren’t even in the top 5 things that inspire a confident ‘YES!’.

Instead, it’s small things, which stacked together over a short time, build a clear picture of:

·      Who you are

·      What you stand for

·      And, whether you are trust worthy

Because your goal isn’t to attract and be hired by just anyone but rather clients that are a good fit for you and your program…

Knowing yourself and having a consistent presence carries the biggest impact.

In this episode of Prosperous Coach Podcast, I share 8 specific, doable things to raise credibility with your audience.

Which of these motivates YOU to makes changes for your credibility?

And, what’s the tipping point that’s inspired your best clients to hire you?

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Also mentioned — Rhonda's 5-month VIP Mentoring program Coaching Business Breakthrough.

Will MORE training make you successful as a coach?

Additional course work can be stimulating and potentially useful.

It can also be addictive—a form of self sabotage.

There’s even a term for it. Bright shiny object syndrome.

Sometimes it’s an unconscious and conflicting goal to prolong student coach mode.

Coaches in their early years are vulnerable to this. But it’s a costly mindset and habit.

I’ve been there. In my early years I spent So. Much. Money.

Little of it actually made any difference. It was either because…

1. I COULDN’T apply what I learned on my own. It was too soon for me developmentally. 

2. Or, I was AFRAID to apply what I learned and take actions. I needed personalized support.

It took a breakthrough to snap out of it and stop wasting time and money.

Are you habitually buying courses that you never apply to your business?

This episode is for you. I’ve taken this cure myself. ; )

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Ever have FOMO about aspects of your coaching business?

1. You keep your audience and niche broad because you don’t want to exclude anyone.

2. You bend over backwards to make something easy or more appealing for a potential client even though that doesn’t jive with your preferences. 

3. Or, you're not able to say ‘NO’ to opportunities—if someone wants you, it doesn’t matter if it fits your niche or will help you attract ideal clients, you are there!

These actions can land you with a chaotic business that doesn’t earn well.

Smart entrepreneurs know how to focus and make choices between this and that. 

They are decisive and discerning about opportunities, setting boundaries on their time and so many other things.

The result is more financial success and more freedom in their life. That's what you really want.

I'll share 5 ways you can get that for yourself.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

RESOURCE: Hire a private business mentor exclusively for new coaches to get grounded and launch strategically.

There are so many upsides to having your own business – lifestyle freedom, no caps on your income, the chance to be your own boss, put your unique voice and contribution into the world. And, no more company politics!

But the biggest downside to operating as a solopreneur is that you are solo unless you do something intentional to change that.

Isolation can be a contracting force. The longer you go without support, the faster your momentum disappears. You might begin to question your decision to become a coach and might even quit.

You don’t have a team, a sounding board or even a water cooler connection. And, your clients should not be your only professional connection.

So, what can you do? I have 4 ideas for you and urge you to put at least one of these into place now to create community in the way that fits you best. Whatever you do, don’t put off finding solutions because isolation can lead to depression.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Coach, would YOU be compelled to buy what you’re selling the way you’re selling it? 

Would the language you’re using to attract coaching clients generate a longing that inspires investment? 

It’s smart to take a step back and look at what you’re doing in your coaching business from the perspective of a potential buyer.

When people invest in a coach or mentor, their perceptions and intuition are more likely to affect their decision than analysis or comparison shopping. 

And most will gradually spiral-in to ‘YES’ rather than make an impulsive purchase.

 First, they are attracted by something dynamic they read or hear from you. 

Then, they get curious and follow you.

The tipping point comes when their longing for the outcomes you offer and their belief that you can help them get those OUTWEIGHS the perceived risks.

In this 6-minute episode of Prosperous Coach Podcast, I share 10 powerful questions to reveal if your messaging and offers will inspire the hire.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Related episodes and FREE CHEAT SHEET mentioned in this episode:

Episode 302 with a link to download the free cheat sheet called 10 Easy Steps to Enroll More Coaching Clients Fast!

Episode 353 - Onboard New Coaching Clients So They Feel Safe and Seen

Episode 309 - Handle Price Objections Like a Pro

Imagine this… you’re in a Discovery Call to enroll a new coaching client into your Signature Program.

You are connecting, engaging with curiosity, learning about each other.

Then, the moment comes for you to invite them to enroll. Suddenly your energy, your pace, and maybe even your tone of voice, shifts.

You go shaky inside. Imposter Syndrome jumps in.

And, you’ve stopped using coaching skills in the conversation.

·      Now you’re performing when before you were connecting.

·      Now you feel attached to outcome when before you were in the present moment.

·      Now it feels like it’s all about you when before it was all about them. 

And, what’s worse, you’re braced for difficult questions—the objections some prospective coaching clients raise before they consider hiring you.

How do you stop imposter syndrome and get back on track?

It’s time for a mindset shift. 

Let’s dig into the questions and the key to responding with grace so you stop stressing over enrollment calls.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Related and mentioned episodes:

Nail Your Niche session with Rhonda

#160 How Can New Coaches Be Perceived As Credible

#164 Why Your Personal Story is Valuable to Your Coaching Clients

#292 Create a High Ticket Signature Coaching Program Your Audience Wants

It’s so painful not knowing your coaching niche. It feels like a high-stakes decision, and, in a way, it is.

But, desperation can paralyze you.

Relax. Think differently and listen closely to the quiet voices inside.

So often in my Nail Your Niche strategy sessions with coaches they begin by telling me they feel clueless about their niche. 

But with a few powerful questions we uncover lots of clues.

Sometimes it’s a strong inkling — an idea they have repeatedly shot down in their mind. 

If you’ve ever quickly shot down an idea for your niche it’s worth another look. That could be exactly where the juice is for you.

 I’ll explain how and all the benefits to this approach in this short episode.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Also mentioned Episode #186 called 4 Ways to Help Your Coaching Clients Feel Safe 

Here’s a cautionary tale for coaches about onboarding new clients.

I once hired a social media coach whose onboarding process was… asking for my payment. That’s it!

X  They asked nothing about me 

X  They did not provide next steps, set up our first session or provide a way to do that. 

I felt left out in the cold and confused!

Days later nothing more than my receipt arrived. I thought I’d been scammed.

Their social presence was impressive and the program was expensive. I expected professionalism.

When I checked back in with this “coach”, they acted like I was bothering them, which put the last nail in the coffin.

I asked for my money back.

Professional onboarding should: 

·      honor your new client

·      help them feel safe and seen 

·      and, make next steps crystal clear 

Let’s talk about how YOU can do that with class and integrity.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Is it ethical to teach your coaching clients?

The hallmark of coaching is asking powerful open-ended questions that draw out the wisdom of your client so they arrive at their own solutions.

If you are selling coaching then that’s exactly what you should deliver. Keep it clean and co-creative.

One of the reasons why I suggest to some coaches that they not sell coaching sessions is to allow room for a more hybrid type of service that fits the genius of the coach.

Having your own knowledge capital can help you attract clients and raise your credibility. Your knowledge adds structure to your offer so you can charge a higher ticket price and get it.

Many of my clients who are all trained coaches are also what I call the Teacher Archetype. That’s what I am and why I shifted my coaching business to a hybrid model.

Have you ever wanted to teach your coaching clients skills, techniques and insights to help them leap over learning curves?

Let’s explore how to do that ethically.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Also mentioned Rhonda's 5-month VIP private business mentoring for coaches. Apply here.

I didn’t want to be cheap with my coaching business when I first started, so I generously spent money on experts of all sorts and hired a full time VA to do all the little things I couldn’t be bothered with.

I do believe my time is highly valuable—good mindset there—but, I only wanted to coach and that was short sighted. 

I delegated too much, which cost me 3 precious things:

1.     PROFIT because my expenses were unnecessarily high

2.     TIME because I constantly had to review my VA’s work and chase them to correct mistakes

3.     KNOWLEDGE about how to run my business on my own, which was a HUGE liability.

I gave my VA lots of chances before I let them go and when I did, I was lost because I didn’t know anything about how to use the various apps.

I want to help you make strategic decisions about delegating and avoid my mistakes.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Also mentioned—the book Taming Your Gremlin by Richard Carson.

How is your money mindset, Coach?

A healthy money mindset is a make it or break it thing in coaching business success — especially when it comes to confidently asking for money from potential clients.

It’s fascinating because it doesn’t matter if a coach had a high-powered job before, how much money they earned, how many certifications or degrees they have, or even how confident they appear — I hear the same admission from coaches …

“I’m afraid to ask for money!”

I felt the same way until I made some mindset shifts. I now know how to attract clients in a non-salesy way. And also, I’ve discovered the power of investing in one’s future.

In this episode I share details about a coaching session I had with a coach where her money mindset shifted.

I’m re-publishing this topic to commemorate my 350th episode and my 7th year podcasting!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Also mentioned Episode #229.

A client of mine went home for a family reunion and was relentlessly picked on for becoming a coach.

People she loves who love her said things like:

“Coaching is not a real profession. It’s a pyramid scheme—an unethical line of business.”

“You’ve gone to the dark side.”

“There are a lot of dodgy coaches out there taking advantage of people and stealing their money.”

Brutal!

I’ve heard similar things from other coaches and experienced some of that myself. You too?

People love to poke fun at life coaches, especially. And coaching is often the butt of TV jokes.

In the last few months, I’ve heard snide comments about coaching in a few audiobooks I’ve listened to.

 That’s ONE of the reasons I say:

Don’t sell coaching session packages.

Yes, use the skill for good in your business but don’t call yourself a coach.

I realize this is controversial. How can a coach think about this dispassionately? 

Let’s talk about it and I’ll share some creative personal titles coaches use that help them attract and enroll ideal clients.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Also mentioned in this episode:

• Episode #141 about INTEGRITY
• Episode #187 about your AVATAR for your ideal clients
• Episode #324 about the downside of automation and pushing for a fast 'yes'

What moves a potential coaching client over from ‘maybe’ to ‘YES’?

Your website? Low pricing? Free coaching?

No. Nope. And definitely not.

I asked my clients what made it easy for them to hire me for over two decades now.

It comes down to 6 simple, somewhat surprising things that have more to do with how you’re being than what you’re doing.

Although, make no mistake—strategy and visibility are what bring prospects to maybe. 

After all, people have to know you exist and perceive that you understand them before they even consider hiring you. You need a consistent presence in the marketplace.

Let’s dig into these 6 simple things that can help tip the scales in your favor. This will bring you hope because it’s all about being a good human.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Apply for Rhonda's 5-month PRIVATE Coaching Business Breakthrough program.

It’s an art to know how ask powerful questions.

You know your questions are landing when you hear “that’s a great question!” 

Or, when your coaching client’s answer reveals something to them.

It unlocks a door, opens a window and lights a path.

The right inquiry can raise your client’s self awareness and zoom them past obstacles.

And follow up questions, at right time, deepen the conversation and revelation.

The best questions come from a place of presence and genuine curiosity.

They won’t come to mind if you’re trying to manipulate your client or be the smartest person in the room.

You can’t form pithy questions if you’re in performance mode.

You have to be connected to the human being you’re coaching.

I’m about to share 8 tried and true questions that you can ask when the time is right. And I’d love to know other questions you rely on.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Also mentioned, Episode 310 - Why Some Coaching Clients May Not Be Right for You. Find that at ProsperousCoach.com/310.

In the coaching world, there’s a real issue that isn’t talked about much.

Sometimes coaching relationships can stray off course, become counter productive or even toxic.

It can feel like the client is being difficult. It’s worth looking at it dispassionately to see where your responsibility lies.

Because your client is paying you for services, they may perceive a power difference between you.

While sometimes a difficult coaching relationship is simply about fit, it can also be caused by truly innocent actions of the coach that disrupt the power balance.

As your behaviors are the only ones that you can control that’s where right action starts and ends.

Let’s dig into that and what you can do to repair a rift back to a healthy coaching relationship. 

I’ll also share 4 simple steps to clear the air with clients with a little script to initiate that conversation plus a clean approach to terminate a client relationship if that’s really best.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I meet a lot coaches who want to target leaders and even more since the pandemic.

In a recent Nail Your Niche session with one of those coaches, I asked: 

Do you want corporations to pay for your clients’ coaching?

Or, do you want your clients to pay out of their own pocket?

That decision will affect so many aspects of their business.

There’s a belief out there that corporations will pay more for coaching.

That’s only true IF:

·      You have the right kind of coaching certifications.

·      You are well networked in the corporate world.

·      You have significant leadership experience.

·      You’re good at pitching your offer to those with a budget.

·      You’re good at negotiating for what you want.

I think coaches pay a hefty price when they target corporate paid clients. 

When clients are not making the investment, they are less accountable. And, when a 3rd party pays, they have a lot of expectations.

Let’s talk through the pro’s and con’s of corporate paid clients so you can make an informed decision about your business model.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Recently, I overheard a coach that I didn’t know saying that her business had been doing well and then over this summer everything came to an abrupt halt.

Prospects weren’t showing up. People stopped opening emails and no body was engaging. 

Her income slowed way down, and was totally ready to give up on her business. 

And I thought to myself, 

“Don’t give up! Instead accelerate and expand your efforts to attract ideal clients.”

Hearing her anxiety made me remember when I was a new coach. Here’s what I realized way down the road…

 The daily pain I felt about fluctuations in my business came down to one mistake …

Taking things personally instead of responding strategically.

Let's talk about a new way to think of slow downs and plans you can make both emotionally and practically to deal with them.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Apply for Rhonda's 5-month PRIVATE VIP Mentoring program here. One opening left starting this summer as of now.

A coach I worked with kept backsliding. 

In session, their certainty would click in. 

But a day or two later, that dissolved and in its place was paralyzing overwhelm and doubt.

We’d meet again and their sense of purpose would roll back in. They left the session feeling sure of their direction and ready to take action, only to get stuck in another deep internal struggle.

I remember that lost feeling as a new coach. I didn’t believe that I had what it takes, so I got in my own way.

Comparison was the trigger. 

And that’s what stole away my client’s sense of purpose … they kept looking at other coach’s websites and social profiles.

Shame spiraled into this dark story. Their internal dialogue was:

• I’m not good enough.
• This will never work.
• Maybe I should give up!

How can you stop this downward spiral?

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

After choosing a niche, the #1 problem coaches face 

is attracting enough clients who are able and ready to hire them.

Some days you feel like you’re working so hard

and there’s this sense that no one is out there noticing. 

It’s de-motivating to say the least.

There are so many surprising and wonderful ways that clients can find you 

IF you are strategic, consistent and speak the language of your audience.

And it’s important to know that when you market or create content 

you are not just building relationships with potential clients for today 

but also with people who will hire you later. 

With every smart action you are securing your future in your coaching business.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Simple is better. Less is more. That wisdom has helped me have a better life in every way.

And, it’s how you can earn more while getting more done in less time in your coaching business.

I used to be hopelessly disorganized, but now I’m the most organized person I know.

What changed? I got curious.

Whoever you want to be or whatever you want to do, you can get there with curiosity. 

Want to be more organized? Good at planning? Be financially successful?

First, STOP telling yourself that you’re not good at that.

And, raise curiosity. It quiets the amygdala — the part of your brain associated with fear. Dopamine, the reward chemical, floods your body and you feel GOOD! 

Then, attention and creativity help you move past your old story to a new way of being.

Learn these 3 simple hacks so you can earn more while working less!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

New coaches reach out to me every week and they almost always have the same set of struggles to get traction in their coaching business.

Do you recognize yourself in any of these?

• Your head endlessly spins around niche ideas.
• When you talk about coaching people get bored.
• People you know aren’t referring clients to you.
• You work hard on social posts but nothing happens.
• You get lots of advice that leaves you confused and overwhelmed.
• Coaching prospects can’t justify your fees and Discovery Calls fall flat.
• You’ve invested so much already you wonder if you’ll every repay yourself.

Please know this … you are in good company. You’ve learned the coaching side of your coaching business but not the business side yet. And, there’s no reason that you should know how to do this right by yourself. 

All of these challenges and their solutions are related to similar root causes.

Listen for the pattern and see if the puzzle pieces start fitting together for you.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

You are out there every day taking actions to attract coaching clients so you can earn a good living and help them transform.

But is your content helping you or hurting you?

A big part of what I teach coaches is how to craft compelling messages. I help coaches speak to the hearts of their audiences.

A coach who had been out there a few years but just barely getting by asked me to review all her recent content — from podcast episodes, social posts and even her live presentations — to see if she was on the right track.

When you don’t have enough clients, it’s wise to look dispassionately at everything you’re doing.

First, I was super impressed by her discipline. She was reliably and rhythmically taking the right actions – daily social posting, publishing a podcast episode every week, and getting in front of her audience with presentations.

Technically, she had all the processes down. But her content left me cold. 

Let’s talk about the critical ingredient of crafting content that engages your audience that many coaches miss. 

It’s time to PLUG IN!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

---->    And here's where you can APPLY FOR THE CURRENT OPENING to Rhonda's PRIVATE program — 5-month VIP Mentoring Coaching Business Breakthrough.

What does it really take to make it as a coach and earn a good living from your own business?

My business, in all it’s various forms over the years, has been the territory of my greatest personal transformation. 

I call it a spiritual journey because I’ve had to raise the courage to stay in it and ride all the waves. That kind of personal evolution is so rewarding.

To really go for it as a professional coach and create a business that makes your heart sing, the invitation is to … 

Stay the course.

Keep the faith.

Believe in yourself.

… even through the down times when you're not yet meeting your goals.

Examining my journey and those of coaches I mentor, I know that sustainable coaching business success comes down to:

·      4 powerful mindset shifts anyone can make, and

·      3 strategic actions anyone can take

Wherever you are on this journey, you’re in the right place to move forward. It’s about mining your potential.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Other episodes/resources mentioned:

#288 —What Inspires People to Invest in Your Coaching 

#164 — Why Your Personal Story is Valuable to Coaching Clients

#124 through #129 series on Lead Magnets

Nail Your Niche session with Rhonda

Inspiring your audience to enroll in private coaching isn’t at all like selling a gadget, clothing or makeup on Instagram.

Because coaching is intimate, pricey and hopefully long-term, your prospects need to TRUST YOU before they hire you. 

Nurturing future ideal coaching clients is the #1 goal of all messaging, whether in podcast episodes, social posts or emails.

Emails are a strategic part of generosity marketing, which is about creating content that relates, entertains, educates and inspires your most ideal prospects to follow you and then some, to hire you.

But no single message is a one-hit-wonder. The trust building process is coordinated and meant to take time.

You will benefit from a slower sales arc because it attracts clients who are pre-sold to work with YOU, will commit to the process and won’t regret the investment.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Here's a teaser of what's in store in this teaching episode with ACC Mentor Coach, Laurie Cameron — the best coach I've ever experienced!

What do you think, Laurie, is a single word that describes the best coaching sessions with clients?

Laurie Cameron:

I think FOCUSED is a good word — because you know … there's purpose, there's meaning, there's safety — all of that. And yet, if I were to pick one, it would be focused — not just focused on what the client wants to take away, but really focused on the client. Fully focused on the client for the entire session because coaching is client-driven.

Rhonda Hess:

It also means that it has an aim. 

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Other episodes mentioned:

Episode 29 — Set Smart Boundaries with Coaching Prospects and Clients

Episode 271 — Inspire Your Coaching Clients to Give You Dynamic Testimonials

Do you ever have performance anxiety during coaching sessions? 

If you’re a new coach, that’s totally normal. With mindfulness and experience that feeling diminishes. 

In my early days, I was so anxious about delivering value that I over-delivered. I felt drained instead of energized by sessions.

That’s a red flag indicating something is off and needs attention.

It took me a while to realize that being in a performative state — trying so hard to coach well — my clients weren’t relaxing into coaching and getting enough value.

It’s a circular problem. To be themselves and access their truth in sessions, coaching clients need to feel safe in your presence.

Cultivating an atmosphere of safety begins well BEFORE they hire you. It’s in your messaging and marketing. It’s on your website and in your social posts.

It’s about connection not performance.

Let’s talk about ways to cultivate trust from day 1 in your coaching business.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Episode #292 about creating a Signature Program is also mentioned.

A coach I’m mentoring just doubled her prices ... 

and quickly enrolled a new client at that new price.

Did she have to push and convince that new client to hire her? No. 

She only needed to decide that from now on her services are worth more and stand behind her pricing. 

It does take courage. But it’s a decision, that once you make it, you’ll never look back. And, you can increase your prices again.

She used to have to invest twice as much energy to earn that new price.

Before, she would have needed to find, enroll and work with 50 clients each year to meet her financial goals. Now she only needs to find, enroll and work with 25 clients for the same income.

Imagine what that means to her life.

This happens all the time. A coach decides to value their time highly and suddenly so do their clients.

This isn’t about gouging clients. It’s about having a sustainable coaching business without spreading yourself too thin.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Two of my VIP clients were having trouble with their messaging.

One was not getting engagements from her posts or enough downloads of her podcast. Not enough people in her audience were: 

·      going to her website

·      taking actions to get on her list

·      filling out her application, and

·      grabbing a Discovery Call with her, so she could enroll them.

The other coach was struggling to write blog articles. His blogs were coming off stiff. They were full of cliché topics and thoughts. He was writing to a generic audience even though he had targeted a narrow group.

Neither of these coaches were relating enough to their audience.

Both of these coaches were not enough in touch with their specific target audience. 

They were talking like a coach, which was coming off bland. 

So, I showed them how to create an Avatar … 

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

In your coaching business, you know you’ve found the sweet spot when you: 

·      reliably earn well 

·      by offering services you enjoy to client’s you enjoy

·      and you’re in high demand. 

You’re well known and respected in your space.

Being in the sweet spot of your coaching business is fulfilling, fun and profitable. Working with ideal clients makes your heart sing.

Coaching in and of itself is not the sweet spot in your business. I’m referring to something more specialized and discovered over time.

It is the overlap of these 3 factors:

1.     You STAND OUT in the crowd by doing what you are the best at.

2.     You are growing expertise.

3.     Your audience is excited to invest in your offer because it hits the mark for them.

This is niching at its best. I’ve found that sweet spot you can have it too.

Let’s talk about how you get there.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

How do people make buying decisions? Is it always about price?

If you’re in the grocery store and your primary goal is to save on groceries then you will look at the price of each similar product and choose the least expensive.

Someone else with different priorities will read the label to see what is in the product and choose that way. Still, others will be attracted by packaging or brand.

The same will be true of your coaching prospects:

·      Some are price conscious.

·      Some take cues from how you show up in the world and make decisions based on their intuition or gut.

·      Some will compare all possible service providers and make their decision analytically.

The question becomes — WHO do you want to attract? The person who decides everything by price or the person who is guided by a more holistic decision?

I want to work with people who fit me and who feel I and my program are a good fit for them. My goal is to attract my ideal clients. 

What about you?

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Are you worried your mistakes in life hurt your credibility as a coach?

I get that — it’s certainly a concern I had that held me back.

Most of my VIP clients share early on in our work together the fear that their failures in life will turn away potential coaching clients.

There’s a feeling you need to be perfect, right?

And, 15 years or more ago, that might have been somewhat true in business.

But, thank you Brene Brown, vulnerability and truth telling is attractive and also makes life easier.

In Episode 328, where I interviewed Leslie K. Wang about her successes with attracting coaching clients, she mentioned how important it is to be a 3-dimensional person when posting online or in content, such as a podcast.

I agree. Being real helps you attract your most ideal clients.

So, why not actually leverage your personal story into your coaching niche? Reveal the many pitfalls that lead you to where you are now.

Let’s dig into how your personal story works in your favor.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

YourWordsUnleashed.com 

How do coaches attract ideal coaching clients?

It helps to think a bit like a scientist. 

You have an idea that seems valid. Then you conduct experiments several times with slight adjustments to one variable or another all while tracking your results.

Over time, something becomes clear.

Sometimes, what becomes clear is that this set of approaches or ideas aren’t yet the right thing. So you try something else.

But often, there’s a clue that you’re on the right track and you move forward from there.

Your willingness to explore, guided by patience and strategy, is key.

All businesses start this way.

It’s not an arbitrary process but it does require faith, courage and stick-to-itiveness. 

Let’s hear what a coach who is 3 years into her business has to say about her attraction experiments that have led to reliable results and lots of great clients.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Two Other Episodes Related:

#14 The Success Factor: Is It Working for Your Coaching Business

#102 You Can't Succeed in Your Coaching Business Without This

Do you have a coaching niche that hasn’t paid off yet and are you wondering if you should stick with it? 

I want you to know, nearly all coaches are hoping for more traction in their niche. So, you may be thinking: “It sounds like it’s not very worth it to start a business!” 

It absolutely is worth it IF you’re serious about being the driver of a career that’s tailor made for you. 

If you want to choose how and when you work and with whom … if you want to be the one who decides your own fees, when you take time off and how often … well, your business can give you that and there’s very little else that can except being independently wealthy.

ALLOW your business to unfold but don’t sit back and wait for it to happen to you … because it’s not going to happen that way.

Here’s the truth … you have to be in it to win it, guys! 

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

***If you've been wanting my help for every step, I have one opening starting in April  2025 for my 5-month PRIVATE VIP Mentoring program for coaches who want to create a sustainable and profitable coaching business from the ground up. Fill out the application here and we'll meet soon to see if we're a good fit.

This episode is an eye opener. 

I don’t think there’s a new coach anywhere who hasn’t wondered … s

"Shouldn't I know more than my clients?"

"Won’t they expect that I have expertise to guide them?" 

"Otherwise, why would they pay me … right?" 

I’ve heard coaches from all walks of life question their fitness to be a professional coach — whether the coach is 

• younger or older
• highly credentialed or not at all
• has vast work experience or none

It’s what I call a garden variety DOUBT. 

It comes with the territory of offering services in exchange for fees. 

Let’s look into this powerful question a bit more because the answer is a paradox. And paradoxes are full of possibility!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Other episodes mentioned:

#191 - Low Pricing Could Kill Your Coaching Business

#58 - Start Planning for Profit in Your Coaching Business

There’s nothing boring about earning well as a coach.

But coaches often avoid setting financial goals and tracking expenses to plan for profit.

What’s up with that?

Well, in my early years, I failed to act like I even had a business, so I get it! I just wanted to coach and help people.

I steered clear of tasks that felt corporate because I’d left that world for good.

So, … I didn’t set a budget for my business. I chronically OVERSPENT on online courses, certifications and whatever bright shiny object landed in my inbox.

Know what I mean?

Then it dawned on me — I wasn’t operating a legitimate business. I just had an expensive hobby. That’s when I got serious about profit and started ending every year with a lot more of it.

Profitability is about pricing services to sustain your business and controlling expenses. I’m about to share my own expenses with you and spending pitfalls coaches can easily avoid.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Also mentioned:

Episode #236 Are You Attracting Coaching Clients Who are Ready to Hire You?

When you first start your coaching business, it’s normal to follow what you see other coaches do. 

Before creating your coaching business website, you probably looked at a bunch of other coach’s websites and modeled those or let your web designer make those critical layout and feature decisions. 

You likely ended up with online brochure about coaching services and a prominent button inviting a free Intro Call, Discovery Call or Sample Coaching Session. 

My first coaching website had a button like that too, and I wondered why it never paid off. 

Now, when new coaches hire me, if their website has one of those buttons, I always ask … 

“How many people sign up for your free call each month?” 

The answer is usually an embarrassed “ZERO.” 

So why is this common practice? 

New coaches often fail to think like their future clients. 

Let’s talk about why don’t those free call buttons don’t work and what will. 

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Coaches often tell me that they’ve been unofficially coaching for much of their lives before they took coach training. That was true for me as well.

During University, my work study job was Peer Counseling and I loved it!

In my last job as marketing director of a testing laboratory, my colleagues would seek me out, wanting a sounding board.

It got to be that sometimes I couldn’t get my work done and I joked about putting up a sign on my door that said The Doctor Is NOT in. 

But in my heart those types of conversations were thrilling to me.

Has coaching always been in your blood too? 

There’s another trait you need to be a top notch coach … to be coachable. Not every coach is coachable.

Let’s talk about 6 behaviors of the coachable and 5 behaviors of the un-coachable.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Related episode:

Episode 301 – Test Your Coaching Lead Magnet with 4 Powerful Questions

When I started my coaching business, if you would have asked me my marketing approach I would have said “I let people know I’m a coach and offer a free sample coaching sessions to enroll clients.

Did that approach work for me? Not a wit. 

Even though I got a lot of praise for the sessions, people who had a free session said “Thanks” but no interest in long term coaching came about.

It took me a long time to realize why my mindset and actions weren’t paying off. 

I’m a bit surprised when I look at coach’s website and see them trying this same approach.  

I feel so much compassion for you if you’re in that place and I am instantly transported back to my own frustration early on – working so hard and not getting results.

Let's dig into this ...

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Other episodes and resources mentioned:

Episode #17 - Ten Years Into Coaching and Going Strong - interview with Tami Stacklehouse

The Fibromyalgia Coaching Institute

Coach Training Alliance (where I created the certification program)

This Listener’s Choice episode has meant so much to hundreds of coaches and if you’ve heard it before, it’s worth another listen. I’ve given it an update.

When I work with coaches to help them nail their niche, I ask lots of powerful questions, which uncover clues to a natural audience and niche for them.

Over time I’ve witnessed 4 major patterns with coaches — what I call ARCHETYPES — that influence how a coach could become successful in their niche.

These archetypes are a subconscious leaning and not necessarily a conscious choice. Two caveats ... 

·      You might not relate to any of these archetypes. After all, these 5 come out of my experience.

·      One clear archetype might not yet be awakened until you launch your business and something blooms within you.

I’ll explain each. If you relate to this concept, allow just ONE ARCHETYPE to rise to the surface like cream so it can guide your coaching business rather than diluting it with 2 or more.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

If you’re a new coach, this is a cautionary tale. If you’re not charging for coaching or charging low fees, I’m especially talking to you.

A coach contacted me who was 5 years into their business and they weren’t earning yet.

They were considering quitting but really didn’t want to and invested in a Strategy Session with me to see what I thought they should do.

This coach gave me permission to share details of our conversation. I’ll call her Sherrie.

Back when Sherrie finished coach training the pandemic hit, so having a big heart and feeling like people needed help, started coaching for free.

But years later, this coach was still giving free weekly sessions to her only clients just hoping that at some point, they would value her services and start paying her.

She was stuck in what I call Perpetual Student mode and was convinced that it was her client’s role to value her in order for her to earn well.

Let’s dig into this and see what needs to shift. 

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

How do you currently feel about your chances of success?

Those thoughts can make or break your actual experience but only if you believe what you’re thinking and feeling right now.

I’ve never met a person, who at some time, hasn’t held themselves back from what they want with a fixed mindset.

And that’s because the brain is wired for negativity as a protection mechanism.

But it’s possible to rewire your brain to be your ally rather than your downfall.

Do you believe that? That’s the first step to developing a growth mindset.

No doubt you’ve coached people with fixed mindsets to open their mind and change their point of view.

Are you doing the same for yourself or finding someone who can help you with that?

Let’s talk about what a growth mindset is, why it gives you an amazing advantage and how you can go about shifting your mindset about whatever is holding you back right now from getting where you want to go.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

It seems like a no-brainer, doesn’t it?

There are so many marketers claiming to earn 7 figures while they sleep in these business models and they would love to teach YOU how they do it. 

Years into my business, I bought into that tactic and thought I would just put up a few online courses, make a bunch of passive income and that would leave me more time to coach.

While it’s true that the bulk of content creation is done up front, there are significant other costs to sell online programs or group coaching. The rule of thumb is:

The more people that you’d like to buy your online program the more marketing you’ll have to do.

It is NOT a build it and they will come scenario.

Let’s uncover the real-world costs of selling online courses, membership programs and group coaching and talk about a much more sustainable and savory way to increase your income as a coach.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Niching is a strategic choice that helps you stand out in the crowd, become known more quickly, and earn more.

In my Nail Your Niche strategy session, coaches often start by saying something like this:

“I’ve been struggling to choose a coaching niche for so long because I haven’t found the RIGHT niche.”

Then, we dig deeper to uncover what’s really keeping them from make a choice.

·      “I don’t want to exclude anyone”.

·      “I’m afraid what people will think if I choose the niche that excites me the most.”

·      “I don’t have enough credentials to pull off that specialty.”

If you’re in this camp, these doubts are natural. YOU CAN break through these limiting mindsets and choose a niche wisely.

It’s a HUGE opportunity for you to step into courage and be bold. Something all business owners do.

Let’s talk about why it’s worth it to niche and one good reason not to. See what speaks loudest to you. 

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

The 3 main content delivery methods paired with social posting are: 

1.     Podcasting + Guest Podcasting 

2.     Videos, such as YouTube and Lives on Socials

3.     Blogs and Article Placement

To make any of these approaches work well for you, you’ll need to be clever about driving traffic to your client-winning website from the content and have smart conversion processes set up there with tailor-made offers for one unique audience.

What are the secrets to enrollment-inspiring content? Let’s talk about that. And grab my free guide called 5 Rules To Write Better Copy For Your Coaching Business.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I did this several times until I realized it was disrespectful. In one painful situation, I coached a troubled friend, and it caused a rift that took years to heal.

It can look like this … You perceive that someone is struggling and believe they “need” coaching. The belief that someone NEEDS coaching and the subsequent longing are signs to reign in the impulse to coach. 

It comes down to this — to coach ethically, you and the person you are coaching must step consciously into the co-creative role and, later, step fully out of it. 

That’s why coaching is best done in a professional relationship with a paying client where consent is explicit.

Wanting too much for your clients is a similar challenge. Let’s dig into this.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I purchased beautiful little envelopes and cards in my brand colors and paraphernalia with my brand logo on it thinking everyone would want those things.

I sent my clients onboarding packages by mail with a fancy notebook, pen and, what I thought were other fun things.

Of course, I didn’t consider the expense of these things either in my time or how it was digging into my profits.

I spent so much time on things that I thought mattered and not enough time on the things that really did.

Sometimes, I would send my clients birthday and Christmas gifts. I put a lot of thought into them.

And when I didn’t, it was because I couldn’t decide what to send and I would feel badly about that.

I wanted my clients to feel special. I wanted to show them I cared. And, I think I may have been compensating for my newness as a coach because I felt I was not enough.

Let’s talk about giving gifts to clients and whether it’s a good idea or … not.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

When new coaches reach out to work with me, I ask them for a snapshot of what they're doing to build their business.

Nearly all admit that their head is spinning because they’re doing stuff like this:

·      Looking at other coach's websites, which inevitably is anxiety producing. And, you don’t know if that site is client-winning or a dud. 

·      Force feeding massive amount of information.

·      Surfing for answers to BIG questions like how do I choose my niche or what do I need to do to earn well as a coach? Answers are complex and it’s best to get actual support for those things.

·      And, investing in programs out of fear, sure this next shiny object will solve all their problems.

That fire hose of confusing information leaves you breathless with overwhelm and unable to move forward.

This is what I call the new coach swirl and spin and it’s time to snap out of it. 

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

It wasn’t without risk. How might it affect our mentoring relationship?

I decided to say ‘yes’. It had to be something real for me because making something up would not give her practice. And it needed to be complex enough to truly challenge her.

I had been deliberating about a very serious decision. Something that involved my health, finances and it affected my partner too. I felt gifted because I really did need an objective person to share this dilemma with.

So in our next session we jumped into the co-creative relationship.

My client’s coaching was near to flawless. I came away from the conversation feeling clear about my next step.

She asked for feedback and it was easy to give her praise about a dozen things. There was only one thing that I thought needed correction ...

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

With the right kind of engagement and posts, it can quickly become a supportive community as well as a place to attract serious clients.

It’s not surprising that supportive community and client attraction go together.

This episode of Prosperous Coach Podcast is NOT about LinkedIn, but it is about why generating positive energy around your business goes a long way to building your success in coaching.

I will share simple ways to generate positivity within yourself and out in the world, which helps you to launch your coaching business well and stay in the flow of good opportunities. 

Its time to shake yourself out of the check-it-off doldrums that can happen to coaches in their early years of business.

I double dog dare you to start using these ways in your life and business every day and watch what happens next!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

As a highly experienced coach, I can say without hesitation that not every coach will be the best client for me. And not every client will be the best client for you either.

In fact, some clients could end up being difficult to work with. In that case you and the client may suffer each time you have a session. And that’s sad because here you are intending to do good yet harm could be done. 

I assure you, it’s not because there’s anything wrong with that client or that there’s anything wrong with you. It comes down to how well the client aligns with you and you align with the client.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Just the idea of money is fraught with complicated beliefs stemming from our childhoods and even further back than that. \

Unhelpful beliefs about worth and earning and money are deeply rooted into our cultures and ancestry. So it’s not surprising that we all struggle with money mindset.

·      Most have worthiness issues and that feels like imposter syndrome.

·      Some people don’t think they should charge for coaching because it’s a helping service.

·      And for some, money is distasteful — a dirty thing. No doubt many dirty things have been done in the pursuit of money since humans started walking Earth.

But money itself is just a tool. That’s an important shift right there. It’s a neutral tool that, at this point in human existence, most need to employ to live.

Let's pick this apart so you can have a mindset shift!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Where are the clients who value coaching enough to invest in it?

A better question is … how many people know you exist?

And, are you positioned to capture their attention in a professional way?

That’s why it’s smart to niche.

Look, I get it. This coaching niche thing can feel like torture. You've had ideas that sparked your passion once, but they didn’t pay off

But neither has trying to sell coaching around a certain topic or to a broad group.

It's time to create a niche that helps you stand out in the crowd. It’s centered around a very specific group of people and their unique problems in the way of something they want urgently.

That’s how you become a coach in high demand and command prices that pay you well.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

• pricing
• specific features of my program 

It’s something surprising.

This episode gives you 6 simple and 1 strategic thing that you can do RIGHT NOW to help your coaching prospects shift from just considering your services to clicking onto the certainty button and committing.  

By the way, that shift isn’t last minute. 

It’s something you want to inspire gradually before you ever meet your potential client!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I’m privileged by my long-term experience and my long-range view of this industry and entrepreneurship.

Because I have the honored role of mentoring other coaches to build their coaching business, I get to somewhat re-live those early years over and over.

I know what you’re going through. And I also know the high potential ahead of you if you stay the course.

You know the power of mindset in working with your clients. What a person believes can make or break their opportunities.

These 3 mindsets could kill your coaching business because until they are shifted in your mind, they will run you ragged.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Before we dig in, I want to thank you for all the 5 star ratings and great reviews you have bestowed on Prosperous Coach Podcast and me.

Here’s a review from someone who used the moniker Soulful Coach. 

This podcast is my go to for encouragement and quick reminders on specific topics that I’m struggling with. Rhonda is an amazing business coach and person. Her VIP program for coaches not only helps you identify your niche and much more but also helps you achieve personal growth in all dimensions of your life.

This review fits today’s topic about attracting ideal clients. I feel so blessed that I get to work with amazing human beings like Soulful Coach. How did that happen?

Most all of my clients apply to work with me because they like what they are hearing in my podcast episodes. My podcast is my content strategy.

What’s your content strategy? Whatever it is, the content should strike a resonant chord with your audience. That’s the best way to attract ideal clients.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

It worked for me and I've seen it work for my clients as well. Setting fees that will pay you well is an important threshold to cross as a new coach. The longer you wait to cross it the scarier it will feel.

Sure, it makes sense to give some coaching away during coach training. Your trainer might have encouraged that because they want you to practice coaching skills with as many people as you can as often as possible.

Practice integrates learning.

The downside of offering free or low-cost coaching past coach training is it becomes an ingrained habit. That’s how some coaches get stuck in what I call perpetual student mode.

This is where that practice-integrates-learning thing can work against you, as it becomes increasingly difficult to shift from free or charging little to charging fees that pay you well.

It’s time to break free from this trap. Let’s talk about how.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

When you’re in your first few years of your coaching business you are learning so many things. 

The coaching process with clients

Basics of running a business, and

All the marketing pieces, plus

Client management

It's challenging to keep your focus on the most effective things to bring the results you want. That’s often why results come slowly for anyone in startup.

Once you begin to get comfortable with most tasks – creating content, social posts, finding your audience and connecting in a more high-touch way – it’s time to turn your attention to the most strategic things you can do to earn well as a coach.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

And, I also bet that most of them were not very enlightening. There’s an art to providing real value without giving away too much for free, and while creating relationships of trust with future clients. 

I can share that with you over a few episodes.

The main thing to know is that your downloadable free gift should be UNIQUELY valuable, address a top problem for your audience, and inspire them to follow you.

Those followers can become your future coaching clients. Sounds good right?

Trust me, it’s so much easier to set up a customer journey now where you are attracting and nurturing future clients than it is to chase potential clients when you’re desperate for them.

Let’s talk about why it’s smart for coaches to have a lead magnet and I’ll share 4 powerful questions to test the effectiveness of your lead magnet idea.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

With all that experience, how did I let my last episode air without editing it? You could hear big empty spaces in the recording, me turning pages, repeating phrases.

Because it was a public mistake, I felt that drop-in-the-stomach feeling as if I was in an elevator going down fast. 

One of my clients emailed me about my goof up and I so appreciated that!

Of course, I fixed the episode, but not before hundreds of people heard it.

That episode got more downloads than the 5 before it.

What does that tell you? 

My audience is forgiving and so is YOURS. 

Let’s talk about how you can grow more quickly in your coaching career by the way you respond to your mistakes.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

You too? 

I would put out a blog, speak publicly or network only when I felt confident. Then I would coast waiting for clients to come to me. 

Take it from me, if you only show up when you feel inspired, no one will take you seriously. Your future clients need to sense your consistent presence in the marketplace or they will follow and hire someone else.

So, what is the best time to market? ALL THE TIME.

I’m not suggesting you sell offers in every post, episode, article or video.

Engage your audience with relevant, unique content no less than once per week and, at strategic times, invite people to hire you.

Yes, there are 4 most effective times for more direct promotion. Let’s talk about that and also how to tell what are the most effective times for promoting to YOUR audience and coaching niche.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I’d like to travel back in time to my younger self and show her all that I have accomplished in life so she knows she is enough and she can do it!

I’m lucky that I have a strong will and I’m a problem solver. I go after what I want with fierce determination.

But hampered by negative self-talk, that was like putting the gas pedal to the floor with the emergency break on. So much energy wasted!

Now I’ve learned how to regulate my nervous system and align my thinking to my goals. 

It’s not automatic. 

I have to slow down in order to notice how I’m getting in my own way then shift my mindset so I can move forward with ease. It’s a daily mindfulness practice.

Let’s talk about how to generate positive self-talk so you can more easily reach coaching success.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I reached out to my previous mentor and complained that I wasn’t getting the results I hoped for from my efforts. If I’m honest, somewhere in my brain I was secretly blaming her for my lack of results.

She asked, “Well, what exactly have you been doing for the last 6 months to enroll clients?”

She did NOT ask “How many posts have you done on socials?” or “How many emails have you sent out about your business?” 

Her question was smart and very specific – what had I done to ENROLL clients.

My answer … NOT A SINGLE THING! Busted!

I hadn’t invited my audience to a Discovery Call and then asked them to hire me. Are you judging your lack of results on safe actions? Let’s talk about this. Got some tough love for you here. 

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

If you get value from my podcast, PLEASE VOTE FOR ME! Your kindness will come back to you 😇

1. Go to https://prosperouscoach.com/vote and click VOTE. Put in your name and email and click GO TO THE VOTING PAGE.

2. Scroll down and click VOTE FOR FAVORITE PODCASTS.You will also receive an email in your inbox with a link to that page, which you can ignore.

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4. Scroll to the category COACHING PODCASTS and toggle to choose Prosperous Coach Podcast.🌟🏆

5. Then scroll to the bottom, CLICK THE CIRCLE under REQUIRED to agree to only vote once and answer the math question below, then click the blue VOTE button.

Thank you in advance for honoring me with your vote! ❣️

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

A single powerful question can evoke a positive shift in clients. Learning how to frame those questions in the moment is an art every coach can learn.

But session time isn’t the only time that powerful questions help you and your client.

It makes sense to ask them in:

1. The copy on your website.

2. Social posts.

3. Other content like videos, blogs and podcast episodes.

4. Keynote talks and webinars.

5. Discovery calls.

… even in an intake document your client fills out and sends you before your first session.

I started sending 10 BIG QUESTIONS as part of my on-boarding process over a decade ago and I love how my new client’s answers clue me in about how to serve them best. 

I will share those with you now. And that might be a spark for you to create different or even more pithy questions for your new clients.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I was out there in front of my audience both online and offline. I had a weekly newsletter with a growing list of subscribers. I did public speaking. I hustled.

But for years I never directly invited anyone to hire me. 

That seemed too pushy.

I stubbornly believed it’s enough to show up everyday and share my thought leadership. But too few hired me on that alone.

The thing is I knew I was wimping out. I knew I was sabotaging my business. But fear shut me down.

What about you? Are you afraid to ask prospects to hire you? Does it feel too salesy? I get that.

And it will hold you back from what you most want.

You see, people want to be invited. They wait to be invited! Let’s talk about a tasteful way to sell.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Convincing clients they want coaching can be painful process. I tried that for years and wasted a lot of energy. 

The problem is that offering coaching session packages doesn’t create a strong context for why your prospect would want to enroll. 

It was only when I targeted a narrow audience and found out directly from them what’s been in the way of achieving their top goals and turned that into an exciting offer that I began seeing great results from clients and earning well. 

When you customize an offer for your audience into a Signature Program it creates a powerful context for why they want to hire you. 

Developing this high-ticket customized program requires you to think like your ideal client … not like a coach. 

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

But human beings are complex, each with their own trauma, triggers, wants and needs. Put two people together and it can get uncomfortable.

Managing the coach/client relationship is one of those trial by fire things. But you know me, I want to uncover this stuff that could trip you up!

The first thing to understand is that when you charge highly for coaching, clients are more committed and engaged in their own transformation and success. On the other hand, when clients pay little for your services, they are generally more difficult to serve and it can get edgy.

So do yourself a favor and charge more. 

Let’s look at 5 indications that something is off in the coaching relationship so you can repair it.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

You don’t have colleagues to bounce ideas off of or the built in accountability of a team leader as you do in a job. 

Everything is on you – the decisions and costs of building and maintaining all aspects of the business plus the workload of marketing — all while serving clients.

For those reasons, some coaches reach out to partner with another coach not realizing the additional challenges partnership brings. 

If a coach I’m mentoring brings up the idea of collaboration with another coach on any level, I encourage them to slow down and think it through because everything gets twice as complicated in partnership at first.

Let’s talk about 4 critical considerations for smart partnering and whether you have the right stuff to be a business partner.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I said: “You can be both at the same time!” And that freed up her thinking.

Putting a word before ‘Coach’ doesn’t constitute a niche that will help you stand out in the crowd and gain traction fast, which is what a niche is meant to do.

Life coaching is coaching anyone about anything. Do you see how that can’t be a niche?

If you’re a business coach, leadership coach, health coach or what have you, you are doing life coaching and that’s because a person’s life is not perfectly segmented out. Everything spills over into all areas.

So, if you want to do life coaching and another track, you can!

Removing mental blocks will help you get out of the box and more specific than a coaching track!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

It turned out that each coach was selling life coaching, health coaching, confidence coaching — something like that. Their website, social posts and offers focused on the general benefits of coaching. People who had free sessions weren’t reliably progressing to paid packages.

This is a common problem for coaches and it’s my mission to change that.

I could see that 2 main things were keeping these coaches from financial success:

1. They were not addressing BIG ENOUGH PROBLEMS for their audience. 

2. They were not charging high enough fees to help them stay in business.

Those 2 things are about mindset. It was time for the coaches to shift from student mode to professional mode to attract clients who do invest.

Let’s tease this apart ...

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I was pretending to fit in, which was exhausting. I pushed my introverted self and was literally getting sick from that. Anxiety was mounting and I was just going through the motions.

Before I launched my coaching business, I’d had a good job with perks and a great salary. Friends couldn’t believe I left it to be a coach. 

But I longed for work that allowed me to bring my full self to the table and leverage my strengths — to work in a sane way doing good. You too?

Having a coaching business may be the only income-producing role in your life where you get to bring your full personality, values and life experience together to serve others.

Are you making the most of that? 

Does your coaching business fit you? 

And, how can you bring your full self to the table and be known for it? 

Let’s talk about that.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

One powerful part of attraction is the words you use on your website, your Signature Program, your social posts, your freebie and your content — such as podcast episodes.

When your words resonate, you’ll have that reflected back to you. Here’s a reviewed I received about Prosperous Coach Podcast:

Rhonda’s value-filled words and energy help ground and ignite me at the same time. She takes me out of the fog and into clarity, out of stumbling into jogging steadily forward.

Wow! Thank you, Lena.

How did my words ignite Lena – someone I didn’t know before? Well, that’s the first step to enrolling a client. Let’s dig into that.

Find the full transcript for this Listener’s Choice episode at ProsperousCoach.com/286.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

·      Should you imagine the conversation before hand and plan your approach?

·      Should you take on their emotions and problems as your own?

·      Should you step into performance mode and be the one with the answers?

When I say it like that, it’s obviously a ‘no’, right? But when you’re new to being a coach what are you feeling before a session? Performance anxiety. You feel you should know … everything. 

It’s understandable and it’s counter to what’s really needed for an effective session. Shifting from performance mode into curiosity relieves the pressure. It opens the field to sensations — your own and your clients — and intuition kicks in.

Let's dig into this skill and what it does for you and your coaching clients!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Do you fear the idea of narrowing your coaching audience because you think it excludes people and reduces the chance of enrolling clients?

I will address that. For now, here is what I know for sure …

When you target a narrow, viable audience and discover their big problems then geat everything — your messaging, offers, web copy, social posts — to speak directly to them, everything clicks into place.

1.     You have clarity, pinpointed focus and direction.

2.     You grow confidence, understand your value and believe in yourself.

3.     You have leverage. Everything you do builds momentum.

4.     Your audience feels special so they follow you and ideal clients enroll.

5.     You can become a coach in high demand, charge more and earn more.

Let’s talk about this and relieve the worry about excluding people too.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I’ve noticed 4 distinct ways they and other coaches sabotage themselves.

The first thing to realize is that these 4 things are human, understandable, forgiveable and can be overcome. They are likely life long habitual patterns so it makes sense they would show up when creating a coaching business.

The second thing to realize is that these 4 things can be massive roadblocks to the things you most want:

·      to coach clients who truly want to be coached

·      a steady income doing coaching

·      your own thriving business

So let’s uncover what these 4 pitfalls are and the simplest way to lift yourself out of them so you can coach, earn well and thrive!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Let’s talk about 7 ways to satisfy prospects and clients.

And, if you’re having trouble attracting clients, it likely comes down to the wrong strategy or a lack of strategy someplace in the customer journey.

I have a FREE downloadable assessment for you called Coaching Business Checkup to reveal any holes in your strategy so you can do everything more effectively and earn more in your business.

5 other Episodes mentioned in this episode:
#66 How to Describe Your Coaching Program Without Selling Coaching
#149 Three Easy Ways to Stay Organized in Your Coaching Business
#194 The 4 Essential Things in Your Coaching Intake Packet
#255 Are You Right Sized With Your Coaching Clients
#271 Inspire Your Coaching Clients to Give You Dynamic Testimonials

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

#2 Discover Their BIG Acute Problem And Top Goal (Episode 65). So many coaches choose a general or chronic problem for their niche

#3 Develop a Signature System To Reach Their Top Goal (Episode 66). Again, I don’t really believe in just doing so many sessions per month. I believe in developing a program, a structure so that your clients know you know what you’re doing and feel excited about investing more with you.

#4 Design A Simple Business Model (Episode 5). You wouldn’t believe how many coaches step over having a set business model. They don’t really know what it is, and I certainly didn’t when I started.

#5 Create a Positive Customer Journey with Strong Conversion Processes (Episode 236). This involves your website and so much more. You need to be able to think like your future clients

#6 Set Up Enrollment Opportunities and Learn How to Enroll (Episode 52)

#7 Build Trust with a Visibility Strategy (Episode 146) This is the way you’re going to market — the way you’re going to stay in front of your target audience and let them know what you have for them. But, not in a salesy way, instead in a generosity marketing kind of way.

#8 Create a Valuable Customer Experience and Collect Social Proof (Episode 271). This is after they enroll with you. You must be sure that what you are doing feels good to them so you can collect valuable testimonials about what it was like to work with you.

#9 Set Up Internal Systems To Save Time (Episode 34). This is something I didn’t do for a long time and now I’m a systems maven!

#10

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

But fears and doubts are clouding your judgment and you are in danger of playing too small in your coaching business, which will cost you.

You are worried about promising too much.

Get ready for a mindset shift!

So first, all new coaches worry about overpromising. But experienced coaches do not. What do you think is going on there? 

It’s certainly NOT because they soft pedaled the specific outcomes they help their clients achieve. Because coaches who stay safe in their messaging will not attract and enroll enough clients to survive in their business.

And it’s NOT because they are lying. You can’t stay in business long as a coach if you don’t operate from integrity. 

So where is the line between what you can promise and what you shouldn’t promise?

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Coach training and coaching clients improves emotional intelligence. Just raising your ability to listen is a first step. Clear communication skills makes for a solid foundation. 

From there add empathy and understanding that everyone is differently abled and complex, coming from different degrees of privilege and disadvantage. 

Self awareness is critical factor in EI — an unflinching understanding of your own strengths, weaknesses, beliefs and motivation.

As a new coach constantly stretched beyond comfort zones, the roller coaster of self doubt and elation can keep you scrambling. Greater emotional intelligence helps.

How can you raise more EI? Let's talk about that!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

It can be subtle … family or friends seem not to take interest when you talk about it. Their eyes glaze over or they change the subject quickly.

Or it can be overt … someone directly questions your wisdom in starting a coaching business or taking a bold step in it.

Or it can be in shadow where someone teases you about coaching. 

Coaching is misunderstood by most people. The field’s reputation has been damaged by too many people calling themselves a coach who aren’t and it’s been made fun of in the media.

It’s one of the reasons why I encourage coaches not to sell coaching but rather target a narrow viable audience and solve a problem. You’ll use your coaching to serve your clients but not try to convince prospects of the value of coaching.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Look, I get it. You might have kids at home, a full time job, or both. You already have a rhythm of what you do day to day. You know your priorities. Adding a new business to your life is totally disruptive.

And, until you see the proof of your efforts in clients, you may withhold your positive energy.

The truth is, you can't grow a business on fumes. It needs regular care and feeding. It needs some of your mind share!

There's a mindset that goes with that fit-it-into-the-downtime approach. And, it's usually not a conscious one. It's what I call the hobbyist or the perpetual student mindset. 

Let’s talk about how to schedule your time and make the most of that time you have until you can transition into a full time professional coach.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

The other day I was helping one of my VIP clients set her fees for her Signature Program and our conversation inspired this episode. 

Anything having to do with money in your coaching business such as income and fees brings up old emotions: 

1.     Fear of succeeding and failing. 

2.     Insecurity about worth. 

3.     Family or cultural beliefs about money. 

4.     Fear of rejection. 

5.     And, mistaken assumptions about why people buy. 

I always encourage my clients to “do the math” rather than choose fees emotionally or based on erroneous ideas about what the market will bear. 

By becoming somewhat dispassionate and stepping into the practical, coaches can begin to understand how they can help themselves earn well. 

This episode is short and eye opening. 

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

They tell me: 

“I don't know my coaching niche or target audience yet vbut I’m working on my website, posting on socials, and developing coaching programs.”

And I think ... WAY TOO SOON!

I get it. When you finish coach training there's this emotional rush to get a website up and do all the things online.

But it will be a false start and likely mean doing everything over, because the very 1st step for everything in your coaching business is nailing down a viable audience and niche. Anything you do before that isn’t going to be effective.

Let me help you think differently about the goal of your website. 

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

There’s a simple way to continuously encourage authentic and useful testimonials from all of your coaching clients.

I’ll share how to:

1. Systematically gather takeaways from clients before and after your sessions.
2. Make it easy for clients to write useful testimonials in a timely manner.
3. And how to help clients celebrate their accomplishments with your prospective clients.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

In my 6th year of my coaching business I wanted to scale up. All the pundits said: “Group and online programs are the way to leverage your time and increase income.”

I bought into that. Just 6 years into running my membership program and two online training programs I had to take a sabbatical from my business.

During my recovery from stress I looked for a better way that I could enjoy more.

You see, online and group programs require a massive leads list and continuous marketing campaigns to keep them filled and earning well.

Profits can be low because of the pricey apps and team needed to help you do it all. If someone says they make a million doing group and online programs, realize that they haven’t shared profit numbers or the hours it takes to make that happen.

I found a way for coaches to earn well that’s low stress and high profit. LISTEN IN ...

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

A new coach in my VIP program — I’ll call her Barbara — got caught in a shame spiral because she wasn’t meeting up to some big expectations that she had for herself.

I’m so grateful to Barbara for giving me permission to share some of our discussion in this episode.

When you are willing to show your vulnerability with your coaching colleagues, that helps everyone become more successful at this big coaching business endeavor.

We coached through it and came to an important realization:

Shame rises up whenever you’re doing something that you care deeply about that you haven’t done before.

Let’s talk about the typical way for coaches that shame snowballs into something ugly and leaves you feeling stuck. I’ll also share how you can quickly get unstuck and move forward powerfully.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Are you waiting for some abstract sense of worthiness before you price enough to keep yourself in business? 

Maybe you thought: “Lower pricing will help me get more clients in the long run.”

I thought that too once, but I know for sure that the opposite is true. You will have to market far more than you are willing if you keep your pricing in student mode. 

There is a lot of shadow about pricing your services in a way that cannot possibly sustain you or keep you in business. It is a form of self-sabotage. It’s time to align your money mindset with your coaching career goals. 

Let’s do some breakthrough thinking, dissolve the typical limiting beliefs so you can be smart about your pricing from now on — no matter how long you’ve been a coach.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Will focusing my energy this way repay me with a consistent flow of clients who are willing to invest?

That's the 6-figure question.

A strategically determined coaching niche is the linch pin for your financial success as a coach. Without that direction and focus your messages and offers will be vague and won’t capture attention. Which means you won’t have that consistent flow of paying clients.

A profitable coaching niche helps you to:

• Quickly become a coach in high demand through momentum.
• Leverage your efforts and contextualize your messages and offers, instead of being all over the place.
• Command higher fees.

Test the financial viability of your current coaching niche with these 5 powerful questions.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

This coach is a highly intelligent person with tons of coaching experience in corporations and coaching firms. Their list of degrees and credentials is impressive and they speak multiple languages!

They are articulate, self-aware and operate with integrity.

I tell you all this because — even with all those assets — the coach started by telling me: “I’ve been stuck wanting to start my coaching business for 2 years but couldn’t figure out my niche!”

Yep. That’s not at all unusual. Coaches are often held back for years because they won’t choose a niche.

The #1 reason? FEAR. It can stop you in your tracks, if you let it. Here's how to stop that.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Suddenly, you are completely autonomous. You make all the decisions. No one is expecting you at work. No one will tell you what to do or how to do it. No one but you can hold you accountable for your actions.

That can be terrifying! And it’s liberating. But it requires a big adjustment in the way you think and the rhythm of your work. 

These are things not widely talked about in the how-to’s out there that can make a big difference to your anxiety levels as a coach, your happiness in the work and your tangible results. 

I’ve discovered a little secret … a habit really … that helped me to stop doing, doing, doing for my coaching business in a mindless way. And, anyone can do this. It’s a business saver.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.