The McClain Method | Business Tools For Interior Designers

92: Your Next Hire Doesn't Need Benefits: How Interior Designers Can Build an AI Team

Fri, 20 Feb 2026 17:00:00 -0800

If AI hasn’t worked for you yet, it’s probably not the tool.

It’s not the prompts.
It’s not that you’re behind.
And it’s not that AI “doesn’t work for designers.”

It’s an organization problem.

In this episode, John breaks down why most interior designers are using AI like a junk drawer and how shifting from “tool” thinking to “team” thinking completely changed how he runs his business.

After running bi-coastal offices and feeling stretched thin, he realized AI wasn’t about better prompts. It was about better infrastructure.

This episode walks you through:

Why AI feels generic when you use it casually
The junk drawer analogy that explains most AI frustration
The difference between using a tool and building a system
How to think of AI as specific assistants with specific roles
Why onboarding matters, even for artificial intelligence
The foundational document that makes everything work
How small firms can gain leverage without hiring more staff
The real emotional shift that happens when the system carries the weight

If you’re a solo designer or running a small firm and wearing every hat, this episode will reframe what’s actually possible.

This is the beginning of a deeper conversation about building infrastructure instead of chasing output.

Because your next hire might not need benefits.

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin

Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/

91: What Holds Interior Designers Back: Sourcing Fear, Pricing Pushback, and Building Better Systems with Heather McManus

Mon, 09 Feb 2026 08:00:00 -0800

Interior design can feel isolating, and sourcing can feel risky, especially when clients shop online and question your pricing. In this episode, John McClain sits down with interior designer Heather McManus to talk about what actually holds designers back, how collaboration can change the game, and why transparent systems are the key to better sourcing, better margins, and less burnout.

In this episode, we cover

Why fear of mistakes keeps designers small, especially with sourcing and procurement
What to say when a client finds the same item online for less
How Designers Collaborative started and why buying power matters
How shared vendor access can increase creative freedom and profitability
Burnout, inspiration days, and how to recharge without “checking out” of your business

Links and resources

For more information on Heather McManus and The Designer's Collaborative:

https://heathermcmanus.com/

https://thedesignerscollaborative.com/

https://www.instagram.com/thedesignerscollaborative/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

90: The Fear of Losing Clients When You Speak Your Values

Sun, 25 Jan 2026 17:00:00 -0800

This episode is a little different. In a time that feels heavy, confusing, and deeply human, John speaks honestly about the fear many business owners carry when it comes to speaking their values.

This conversation is not about shouting online or debating politics. It’s about alignment. It’s about understanding why neutrality still communicates something, why your business is never separate from you, and how to live inside your values without performing or burning everything down.

Using a simple what, why, how framework, John shares three grounded actions you can take this week to bring your values into your business in a way that feels steady, intentional, and human.

In this episode:

Why neutrality still sends a message
The fear of losing clients when you speak your values
The difference between opinions and misaligned values
Why creatives feel this moment so deeply
The concept of the “golden thread” of values
How to practice quiet alignment in your business
Creating boundaries and client alignment without confrontation

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

89: The Most Expensive Lie Designers Tell Themselves with Staci Davidson

Sat, 10 Jan 2026 11:00:00 -0800

The Most Expensive Lie Designers Tell Themselves

Most designers don’t struggle because of their creativity.
They struggle because they believe a lie:

“I’m a designer. I shouldn’t have to deal with the backend of my business.”

In this episode of The McClain Method Podcast, John McClain sits down with Staci Davidson, founder of Everything But Design, to talk about the systems designers avoid—and why that avoidance quietly costs them time, money, and control.

From bookkeeping and procurement to processes, delegation, and profitability, this conversation pulls back the curtain on what actually keeps a design business running smoothly behind the scenes. Staci explains why understanding your numbers matters even if you outsource, how systems protect your creativity instead of stifling it, and why designers who refuse to engage with the backend often stay stuck.

You’ll also hear practical insights on when to bring in support, what designers should still understand at a high level, and how strong backend systems improve both profit and the client experience.

If you want more clarity, less stress, and a business that supports your creativity instead of draining it, this episode is for you.

In this episode, we cover:

The mindset that limits designers financially
Why avoiding the backend creates risk, not freedom
The difference between delegation and abdication
How bookkeeping and processes impact profitability
When it’s time to bring in operational support

Guest:
Staci Davidson is the founder of Everything But Design, a company that helps interior designers manage bookkeeping, procurement, operations, and backend systems so they can focus on their creative work.

Resources:
Learn more at everythingbutdesign.com
Listener bonus: Use code JOHN50 for 50% off Stacy’s online shop

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

88: 5 Hard Truths That Changed My Design Business in 2025 (And What You Need to Know Before Next Year)

Sat, 27 Dec 2025 12:00:00 -0800

88: 5 Hard Truths That Changed My Design Business in 2025 (And What You Need to Know Before Next Year)

SHOW NOTES:

In this episode of The McClain Method Podcast, John McClain asks: are you running a beautiful design business that feels chaotic behind the scenes? This year-end reflection episode is for interior designers who are ready to work smarter, not harder.

In this episode, I'm sharing 5 business lessons that transformed my interior design business in 2025 and the practical strategies you can implement right now to build a more profitable, sustainable design firm.

WHAT INTERIOR DESIGNERS WILL LEARN:

LESSON 1: Business Pivots for Interior Designers Why scaling back on design projects actually grew my business. Learn how to identify what you're doing out of habit vs. alignment, and why reinvention is strategic CEO thinking.

LESSON 2: Rest as a Business Strategy for Creatives How a 2-month sabbatical brought more clarity than years of hustling. Discover the "do later" list method that reduces overwhelm and protects your creative energy.

LESSON 3: Using AI in Your Interior Design Business Best practices for AI tools without losing your brand voice. Why starting with pen and paper matters, and how to blend AI efficiency with authentic communication.

LESSON 4: Delegation Strategies for Design Business Owners Master "diligent delegating" for team members and AI tools. Learn why poor results usually mean unclear instructions, and how to onboard effectively for better outputs.

LESSON 5: Sustainable Growth for Interior Designers Why quarterly goals beat yearly overwhelm. Redefine growth beyond revenue with systems, pricing clarity, client boundaries, and business confidence all count.

FREE BUSINESS PLANNING TOOL FOR DESIGNERS: Download my Start, Stop, Continue Guide—the quarterly reflection framework I use to stay aligned and profitable. 👉 https://www.mcclainmethod.com/free-download-startstopcontinue

KEYWORDS: interior design business, business coaching for designers, pricing strategies, design business systems, work-life balance for creatives, CEO mindset, sustainable business growth

Connect: Instagram @themcclain

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

87: Be the Unicorn in the Room: Visibility, Partnerships & Mindful Success with Antonio DeLoatch

Fri, 12 Dec 2025 10:00:00 -0800

EPISODE 87 — Be the Unicorn in the Room: Visibility, Partnerships & Mindful Success with Antonio DeLoatch

If you're an interior designer craving more visibility, confidence, and high-quality clients, this episode is your new playbook.

I’m joined by NYC-based designer and mindfulness advocate Antonio DeLoatch - a man who has mastered becoming the unicorn in the room. Together, we unpack what it really takes to stand out in a crowded design industry, elevate your brand presence, and build a business rooted in clarity and intention.

We talk High Point Market strategy, storytelling, designer mindset, brand collaborations, and the moment Antonio realized he needed to plug the “holes in his bucket” to grow with purpose. This conversation blends mindset, marketing, and soulful business strategy—exactly what designers need in today’s landscape.

Inside this episode, you’ll learn:
✨ How to elevate your visibility as an interior designer
✨ Practical conversation starters for networking (without the awkwardness)
✨ How mindfulness and clarity fuel luxury-level client experiences
✨ Smart strategies for building brand partnerships & collaborations
✨ Why storytelling is essential in modern design marketing
✨ How to show up consistently—even when you don’t feel “shiny”
✨ The visibility moves that helped Antonio grow in NYC, DC & LA

If you’re ready to build a memorable brand, attract aligned clients, and step confidently into the rooms where your future business lives, this episode will feel like a masterclass in both mindset and visibility.

Connect with Antonio:
Website → https://www.antoniodeloatch.com/

Instagram → https://www.instagram.com/antoniodeloatchdesigns

If this episode resonates, share it with a designer who’s ready to shine. 🌟

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

86: Three Reasons Designers Stay Stuck (And How to Break Through In 2026)

Sun, 23 Nov 2025 07:00:00 -0800

Three Reasons Designers Stay Stuck (And How to Break Through In 2026)

If you’ve been feeling stuck in your design business — stuck at the same income level, stuck recreating your processes every time a new client reaches out, stuck second-guessing your pricing, or stuck behind a brand that doesn’t reflect your true talent — this episode is the shift you needed.

Today, John breaks down the three biggest reasons designers don’t grow (even when they’re working hard!) and teaches the mindset, strategy, and structure shifts he coaches inside The McClain Method. If you want a more confident, profitable, luxury-aligned business heading into 2026, this is your roadmap.

✨ IN THIS EPISODE YOU’LL LEARN:

Why your business feels chaotic even when your design work is beautiful
How reinventing your process for every new client drains energy, creativity, and profit
What a real, repeatable business system looks like for designers
The difference between pricing based on fear vs. pricing based on transformation
Why your digital presence matters more than your portfolio
How brand alignment impacts the level of clients you attract
How to step into a higher level of confidence and clarity before the new year

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

85: The Hidden Reason Your Clients Don’t Feel Fully Taken Care Of

Wed, 19 Nov 2025 12:00:00 -0800

The Hidden Reason Your Clients Don’t Feel Fully Taken Care Of

Even the most talented designers can unintentionally miss the small-but-critical details that shape how clients feel throughout (and especially at the end of) a project. And let’s be honest: clients remember the final 10% more than the first 90%.

In today’s episode, we’re diving into the quiet gap in most design businesses — the part that turns even the most beautiful projects into stressful, confusing experiences for clients.

We’ll talk about install-day chaos, missing FF&E clarity, post-project confusion, and the lack of a true care system that guides clients after the reveal.

If you want smoother installs, calm clients, and a luxury experience from start to finish, this episode is your starting point.

If you’re ready to make your client experience feel elevated, organized, and unmistakably professional, this episode will give you the clarity to get started — and the tools to take it further.

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

84: Before You Scale: Why I Chose Alignment Over Expansion

Wed, 19 Nov 2025 11:00:00 -0800

What if the version of success you’ve been chasing… isn’t actually yours?
In this episode, John McClain gets personal about what happened when his business grew beyond what his soul was ready for — and why he made the decision to choose alignment over expansion.

From running two design offices across the country to finding peace and purpose in a smaller, more intentional business, John shares the real lessons behind sustainable success.

If you’ve ever felt pressure to “go big” before you were ready, this episode will remind you that the most successful business is the one that feels like home.

In This Episode, You’ll Learn:
💡 The hidden pressure behind the “grow or die” mindset in business
💡 How John built two thriving offices — and why he chose to scale back
💡 The moment he realized busy doesn’t mean fulfilled
💡 How to know when your business growth is no longer aligned
💡 Practical steps to stay grounded and profitable without losing your peace

Episode Quote to Share:

“Growth without alignment is just chaos with better branding.” — John McClain

Resources & Mentions:
✨ Explore Design Success Academy inside The McClain Method — your roadmap to building a beautiful, profitable, and soul-aligned business.
👉 Visit mcclainmethod.com
for programs, tools, and free resources.

Follow John on Instagram → @themcclainmethod

Watch this episode on YouTube → John McClain YouTube Channel

Fast Action Step:
Take five minutes today to ask yourself:
👉 Is my business structure supporting the life I want — or stealing the joy from it?
If the answer feels even slightly off, it might be time to realign before you expand.

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

83: 5 Proven Strategies to Build a Successful Interior Design Brand with Alena Capra

Tue, 21 Oct 2025 10:00:00 -0700

In this episode of The McClain Method Podcast, I’m joined by nationally recognized designer, TV personality, and NKBA Person of the Year Alena Capra — a powerhouse in the world of interior design and brand partnerships.

We’re pulling back the curtain on what it really takes to build a thriving design brand from the ground up — one that’s respected, recognizable, and rooted in authenticity.

Alena and I dive into:

🌟 How to find your niche and use it to stand out in a crowded design industry
🤝 The secret to landing brand partnerships and ambassadorships (even when you’re just starting out)
🧠 Why consistency and visibility are key to building a trusted design brand
💬 How to create lasting relationships with showrooms, reps, and other designers
💡 What it means to evolve your brand intentionally — and how to keep your creative passion alive while doing it

Whether you’re an emerging designer dreaming of partnerships with your favorite brands, or an established pro looking to grow your visibility and influence, this episode is full of insight, laughter, and real-world wisdom from two designers who’ve walked the walk.

✨ Connect with Alena Capra

🔗 Website: alenacapradesigns.com

📸 Instagram: @alenacapradesign

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

82: How To Use ChatGPT To Write Your Instagram Captions (The Right Way)

Fri, 03 Oct 2025 17:00:00 -0700

If your Instagram captions or newsletters sound like a bad Hallmark card… I hate to break it to you, but I know AI wrote them.

And so does your audience. 👀

Here’s the deal: AI isn’t the problem. It’s actually a powerful tool — but if you’re handing it the mic and posting whatever it spits out, your content is going to sound robotic, generic, and totally forgettable. And luxury clients? They don’t hire forgettable.

In this episode of The McClain Method, I’m giving you the tough love (and the strategy) on:

✨ Why AI-written captions often sound fake (and how your audience can spot it instantly).
✨ The difference between free vs. paid ChatGPT — and why it matters for your brand voice.
✨ How to train AI to sound more like YOU, not a corporate brochure.
✨ My “Cocktail Rule” test to make sure your captions actually connect with luxury clients.
✨ A fast action step you can do today to make your content sound authentic, magnetic, and luxury-ready.

AI should be your assistant, not your replacement. This episode will show you how to stop sounding like everyone else online — and start showing up with the presence, personality, and polish that attracts the clients you actually want.

💡 DOWNLOAD MY FREE GUIDE: BRAND VOICE CHATGPT PROMPT

https://mcclainmethod.com/chatgpt-kickstart-prompt

👉 Don’t forget to subscribe, rate, and review The McClain Method — because when your brand speaks clearly, the world pays attention.

82: I Know AI Wrote Your Instagram Caption (Here’s How to Fix It)

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

81: How to Avoid Common Interior Design Business Mistakes with Ronniesha Rivera

Fri, 19 Sep 2025 11:00:00 -0700

How to Avoid Common Interior Design Business Mistakes with Ronniesha Rivera

In this episode of the McClain Method Podcast, host John McClain discusses overcoming difficulties in the interior design business with guest Ronniesha Rivera, founder of Vetted By Design.

They talk about the importance of dealing with hardships, the challenges of finding good help, outsourcing effectively, and maintaining long-term profitability. They also delve into the specifics of hiring bookkeepers, accountants, and the crucial role of contracts.

Ronniesha shares her insights on delegating, managing contractor relations, and the essential role of boundaries in maintaining a successful design business. She highlights the need for robust processes and the importance of investing in oneself. Additionally, they introduce Vetted By Design, a platform created to help designers find pre-vetted industry professionals, ensuring reliable and tailored support for various business needs.

More about Vetted By Design and Ronniesha Rivera:

Website: https://vetted-bydesign.com/

If you are a vendor or company wishing to be added to Vetted By Design, mention The McClain Method for 15% off of your listing!

Instagram: https://www.instagram.com/vettedbydesign/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

80: Do it Afraid: Navigating Fear and Change in Design with Katie Decker-Erickson

Fri, 29 Aug 2025 09:00:00 -0700

Do it Afraid: Navigating Fear and Change in Design

In this episode of the McClain Method Podcast, host John McClain speaks with Katie Derek Erickson, founder of Success by Design.

They discuss the importance of grit, perspective, and intuitive decision-making in business. Katie shares her journey from flipping houses to leading a multimillion-dollar commercial design firm and emphasizes the significance of sustainable design. The episode also touches on overcoming fear, the power of celebrating small wins, and the impact of having a defined 'why' in business.

14:18 Celebrating Success and Finding Joy

18:12 Remote Teams and Effective Hiring

27:11 The Power of Systems and Processes

36:04 The Importance of Marketing Processes

36:53 The Need for Structured Task Management

44:38 Building Strong Relationships with Tradespeople

53:40 Handling Business Challenges and Burnout

01:00:32 The Power of Knowing Your 'Why'

01:05:44 Rapid Fire Insights and Conclusion

More On Katie and her program and podcast: Success by Design

Website: https://successbydesign.coach/

LISTEN HERE to John on Katie's Podcast: https://successbydesign.coach/podcast-library/b/attracting-luxury-interior-design-clients-with-john-mcclain

Instagram: https://www.instagram.com/successbydesign_coach_podcast/?hl=en

****

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

79: Clutter-Free Life: How Clearing Your Space Can Transform Your Mindset with Helen Sanderson

Fri, 15 Aug 2025 09:00:00 -0700

Episode 79: Clutter-Free Life – Transform Your Space, Transform Your Mindset with Helen Sanderson

In today’s episode of The McClain Method Podcast, we’re diving into the powerful connection between your home environment and mental wellness. I’m joined by Helen Sanderson, the UK’s leading expert on the psychology of clutter and the author of The Secret Life of Clutter.

Helen is here to show us how to clear the physical clutter in our spaces—and how doing so can lead to a clearer, more intentional mindset.

Helen, known as "The Clutter Therapist," shares her unique approach that blends psychotherapy with interior design to help people declutter not only their homes but their lives. This episode explores:

Why clutter is more than just physical stuff – it’s about what’s going on inside your head.
How clutter can be a mirror for your mental state, and how clearing it can help you tap into your potential.
The emotional journey of decluttering, from attachment to guilt to personal growth.
Tips for interior designers on how to gently help clients face the clutter in their own homes without overstepping.
The powerful role of mindset in design and how to create spaces that support both mental and physical wellness.

Helen gives insightful advice on the Clutter Shift and the importance of compassionate guidance through the decluttering process. If you’ve ever struggled with the clutter in your home—or in your mind—this episode is for you!

Resources Mentioned:

Helen Sanderson’s Website: https://www.helensanderson.com/
The Secret Life of Clutter – A must-read book by Helen Sanderson.
The Clutter Shift Program – Helen’s signature program to help you declutter and shift your mindset.

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

78: How Instagram’s Search Engine Update Can Help You Get Found and Grow Your Business

Fri, 01 Aug 2025 12:00:00 -0700

Episode 78: How Instagram’s Search Engine Update Can Help You Get Found and Grow Your Business

Hey y’all, welcome back to The McClain Method Podcast! Today, I’m bringing you some amazing information from my YouTube channel and adapting it for the podcast. If you haven’t subscribed to my YouTube yet, check out https://www.youtube.com/@mcclainjohn for more content with visuals!

In today’s episode, we’re diving into a game-changing shift happening on Instagram: it’s becoming a search engine. Instagram isn’t just for scrolling photos anymore—it’s a powerful discovery tool for businesses, products, and services. I’m going to walk you through how Instagram’s search features have evolved, what this means for your business’s visibility, and how you can optimize your content to make sure you’re showing up in those search results. Plus, with AI now pulling from Instagram, your posts could show up in AI search results too!

You’ll learn how Instagram’s search engine evolution can increase your visibility and grow your business. I’ll share practical tips for optimizing your profile, captions, and hashtags, and explain why Instagram’s object recognition and alt text are key to getting discovered.

So, stay tuned and get ready to leverage Instagram’s search engine evolution to boost your audience reach. Don’t forget to share this episode with a friend or business owner who needs to know this!

TO DO: After listening, take 15 minutes to audit your Instagram: update your bio, optimize a post’s caption, and add location tags to increase your visibility!

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

77: How to Sell Without Feeling Salesy: The Steve Jobs Strategy for Designers + Creatives

Fri, 18 Jul 2025 13:00:00 -0700

What do interior designers, creatives, and wellness founders have in common? Most of them hate selling—but still need to do it daily.

In this episode, John sits down with Christopher Francis, engineer-turned-entrepreneur and founder of Home Plunge, the world’s first cold plunge designed for your home bathtub.

Drawing inspiration from Steve Jobs and his own experience bridging product design with human connection, Christopher shares how to sell without being pushy, pitchy, or fake.

Inside this conversation:
✔ How to guide clients who “don’t know what they want”
✔ The art of showing—not telling—your expertise
✔ What every creative can learn from cold plunges and consumer feedback
✔ Why authenticity is your best sales strategy
✔ The power of solving real problems beautifully

If you’ve ever second-guessed your prices, held back a bold idea, or felt icky about closing the deal—this episode is for you.

More on HomePlunge:

WEBSITE: https://www.thehomeplunge.com/

Instagram: https://www.instagram.com/homeplunge/

To get your NOW $300 Discount using code: MCCLAIN

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

76: You’re Not Lazy—You’re Exhausted: Rethinking Productivity and Self-Worth with Katie McDonald

Mon, 07 Jul 2025 13:00:00 -0700

76: You’re Not Lazy—You’re Exhausted: Rethinking Productivity and Self-Worth

📝 Episode Description / Show Notes:

What if the real problem isn’t your motivation, your to-do list, or your morning routine?

What if you’re not lazy—you’re exhausted?

In this powerful conversation, John McClain sits down with wellness expert and founder of bnourished, Katie McDonald, to challenge everything we’ve been taught about productivity, hustle culture, and tying our worth to output.

👂 In this episode:

How self-care became another task on your list—and what to do about it
Why rest is the ultimate power move (yes, really)
The real reason you keep falling to the bottom of your own priority list
How to stop measuring your worth by your productivity
John and Katie’s personal routines that actually work for ambitious creatives

✨ You’ll walk away with practical tips, fresh perspective, and permission to care for you—the person behind the brand.

🔗 MORE ABOUT KATIE MCDONALD:

Learn more about Katie: https://www.bnourished.com
Follow Katie on Instagram: https://www.instagram.com/_bnourished/

🎧 Listen now and remember: your worth isn’t measured by your output. It's time to thrive on your terms.

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

75: How to Grow Your Business Using Your Own Story with Jude Charles

Mon, 30 Jun 2025 13:00:00 -0700

75: How to Grow Your Business Using Your Own Story with Jude Charles

In a world of AI-generated content and generic captions, how do you make your brand actually stand out? In this powerful episode, John is joined once again by storytelling expert and filmmaker Jude Charles for a heartfelt, thought-provoking conversation about what truly connects clients to your brand: your story.

Together, they unpack:

Why your voice is the one thing AI can’t replicate
The 3 Rules of Authentic Storytelling every creative entrepreneur should know
How to uncover your lived experiences, values, and quirks to build trust and stand out
Why your origin story (even the messy parts) is marketing gold
How to attract dream clients—and repel the wrong ones—just by being yourself

This episode will change the way you see your brand forever.

More About Jude:

Listen to Jude's original episode EP 15: https://www.buzzsprout.com/2212546/episodes/13666762

Download Jude's free guide: https://judecharles.co/john

Jude On IG: https://www.instagram.com/judecharles

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

74: Brand-New Instagram Changes for 2025: Why Your Posts Aren’t Getting Seen (and What to Do Now)

Tue, 17 Jun 2025 20:00:00 -0700

Episode Summary:
If your Instagram posts feel like they’re disappearing into the void lately—you’re not imagining it. In this episode, I’m breaking down the just-revealed 2025 changes to Instagram’s algorithm and content strategy, based on a brand-new interview with Instagram Head Adam Mosseri on the Build Your Tribe podcast with Brock Johnson.

From why hashtags aren’t helping anymore, to why Reels still matter (but only if you do this), to how Lives have lost their edge—this is your updated playbook. I’ll also share the one thing Mosseri didn’t say out loud, but every creative business owner needs to hear.

Interior designers, content creators, and creative entrepreneurs—this episode will shift how you show up on Instagram moving forward.

What You’ll Learn:

The truth about hashtags in 2025 (spoiler: they’re not helping your reach)
Why Lives aren’t being prioritized—and what to do instead
The new “content ecosystem” approach to Reels, Stories, Posts & Carousels
The strategy shift Instagram wants from you—and how to deliver it
How to use “Trial Reels” to test what works and grow smarter
The real reason your content isn’t getting seen—and the fix

Mentioned in the Episode:

Build Your Tribe Interview with Adam Mosseri
The McClain Method on Instagram: @themcclainmethod
Free Download: Instagram Strategy 2025 Fast Action Checklist

👉 Follow me on Instagram: @themcclainmethod
👉 Subscribe to The McClain Method wherever you listen to podcasts

FREE DOWNLOAD: Instagram 2025 Strategies Checklist https://mcclainmethod.com/ig25

00:00 Introduction: The Truth About Instagram in 2025

00:21 Welcome to the McLean Method

01:16 Instagram's 2025 Strategy Unveiled

01:55 Reels: The Dominant Force on Instagram

02:35 The Decline of Instagram Lives

03:11 Hashtags: Reality Check

05:10 Optimizing Your Content Mix

07:06 The New Instagram Content Hierarchy

08:31 Key Takeaways and Final Thoughts

11:38 Actionable Steps for Your Instagram Strategy

14:04 Conclusion and Next Steps

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

73: How Breegan Jane Built a Bold Design Brand—and Landed 13 HGTV Shows

Sun, 08 Jun 2025 13:00:00 -0700

🎙️ Episode 73 — How Breegan Jane Built a Bold Design Brand—and Landed 13 HGTV Shows

In This Episode:
If you’re an interior designer dreaming of being on television, this episode is your roadmap. John McClain sits down with HGTV star, product designer, author, and branding powerhouse Breegan Jane for an unfiltered conversation about what it really takes to get noticed by TV networks—and how building a bold, authentic brand is the key to long-term success.

Breegan shares how she:

Built a strong design brand that attracted casting directors (before having an agent!)
Landed 13 HGTV shows including Extreme Makeover: Home Edition and Dream Home
Balances being a mom, business owner, philanthropist, and global product designer
Designed her dream home based on purpose—not resale value
Brings bold, personal design decisions to life (like steel drums in the playroom and no upper cabinets in the kitchen)
Created viral design moments while staying rooted in authenticity

Whether you're a designer who wants to be on TV, launch a product line, or just live more boldly in your business—this episode is packed with actionable inspiration and behind-the-scenes insight.

Breegan Jane's Website: https://breeganjane.com/

Breegan Jane's Instagram: https://www.instagram.com/breeganjane/

Breegan Jane's Book: https://www.amazon.com/California-Beach-House-Luxury-Breegan/dp/1423667263/?maas=maas_adg_65EF8850EA01B6ED8D3F808A3044560A_afap_abs&ref_=aa_maas&tag=maas

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

72: Luxury Clients Aren’t Booking You—Because You Look Budget

Sat, 31 May 2025 14:00:00 -0700

🎙️ Luxury Clients Aren’t Booking You—Because You Look Budget

📌 Episode Summary:
You say you want luxury clients… but does your brand actually look the part?

In this bold and necessary solo episode, John McClain pulls back the curtain on why so many talented interior designers are struggling to attract high-end projects. Spoiler: it’s not your portfolio—it’s your presentation.

From outdated websites and inconsistent posting to visuals that send mixed messages, John dives into the top self-sabotaging mistakes designers make and how to fix them. If you’re ready to stop blending in and start booking premium clients, this one’s for you.

💥 What You’ll Learn:

Why luxury clients aren’t resonating with your brand
The biggest ways designers unknowingly sabotage their own marketing
How to align your visual presence with the clients you want
A fresh mindset shift that could change your business starting today
Easy, actionable steps to show up more powerfully and professionally

📥 Free Resource:
Download your free checklist:
“Stop Sabotaging Your Marketing: 6 Ways to Get Aligned with the Clients You Want”
👉https://mcclainmethod.com/fixmybrand

👋 Stay Connected:
Follow John on Instagram: @johnmcclaindesign
Learn more about The McClain Method: mcclainmethod.com

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

71: Want a Product License? Here Are 3 Specific Strategies from Meredith Heron

Mon, 26 May 2025 14:00:00 -0700

71: Want a Product License? Here Are 3 Specific Strategies from Meredith Heron

In this episode of the McClain Method Podcast, host John McClain speaks with Canadian design powerhouse Meredith Heron. They discuss the importance of dealing with decision-makers, aligning values in business relationships, diversifying ventures, and staying true to passion and creativity.

Meredith shares insights from her journey from working at Home Depot to becoming a TV host and launching a bespoke rug collection. Meredith emphasizes the significance of storytelling, authenticity, and bespoke designing in interior design. Learn about her approach to building lasting client relationships, the intricacies of launching a product line, and overcoming business challenges.

This episode also delves into finding inspiration from various sources like travel and the importance of working with like-minded people. Get ready to be inspired by this engaging conversation full of practical advice and entertaining anecdotes.

00:00 Introduction and Aligning Your Views

00:35 Welcome to the McClain Method Podcast

01:38 Interview with Meredith Herron Begins

03:13 Meredith's Journey to Interior Design

09:55 Launching a Product Line and Overcoming Challenges

18:22 The Importance of Alignment and Values

22:57 The Art and Craft of Hand-Knotted Rugs

30:18 Marketing and PR Strategies

30:40 Early Adoption of Social Media

31:09 Transition to High-End Clientele

32:17 The Importance of Storytelling in Design

33:17 Overcoming Financial Fear and Scarcity

35:26 Discovering and Honing a Superpower

37:38 Navigating Client Relationships

43:41 Inspiration and Creative Process

50:53 Final Thoughts and Contact Information

More About Meredith Heron:

Website: https://www.meredithheron.com

Instagram: https://www.instagram.com/meredithheron/?hl=en

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

70: You’ve Got the Talent—So Why Aren’t You Profitable Yet? Part 2 with LuAnn Nigara

Sat, 17 May 2025 10:00:00 -0700

In episode 70 of The McClain Method Podcast, host John McClain continues his insightful conversation with Luann Nigara, a leading figure in the interior design industry.

They delve into key aspects of running a successful design business, including mindset, pricing, and branding strategies. Luann shares her journey, emphasizes the importance of being unapologetically yourself, and discusses the value of professional guidance.

They also address common industry challenges such as client objections and effective communication. Listen in for practical advice and strategies to elevate your design business to new heights.

00:00 Introduction to The McClain Method Podcast

00:23 Welcome and Episode Overview

01:22 Continuation of Conversation with Luann Nigara

03:24 Branding and Professional Guidance

05:10 Mindset and Pricing Strategies

08:40 Practical Tips for Designers

11:24 The Importance of Practice and Preparation

16:40 Value and Credibility in Design

23:17 Debate on Markup Pricing

25:18 The Importance of Pricing Transparency

25:58 The Value of Service in Pricing

28:20 Establishing Systems and Processes

29:08 Communicating Value to Clients

31:15 Setting Clear Expectations and Boundaries

32:49 The Importance of Budget Discussions

36:30 Understanding Client Needs and Value

43:23 Final Thoughts and Industry Wishes

More on Luann Nigara:

LuAnn's Website: https://luannnigara.com/

LuAnn's IG: https://www.instagram.com/luannnigara/

John On A Well Designed Business:

Episode 472: https://luannnigara.com/472-john-mcclain-running-his-firm-from-two-coasts-makes-systems-and-tools-critical-2/
Episode 844: https://luannnigara.com/844-john-mcclain-turn-failure-into-success-2/

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

69: Get Out of Your Own Way: Lessons from LuAnn Nigara

Fri, 09 May 2025 14:00:00 -0700

The McClain Method Podcast Episode 69: Get Out of Your Own Way: Lessons from LuAnn Nigara

In this episode of The McClain Method Podcast, host John McClain welcomes LuAnn Nigara, a pioneer in the interior design business world. They discuss LuAnn's journey from helping her husband start Window Works to becoming a celebrated media personality with her podcast 'A Well-Designed Business.'

LuAnn shares how she identified the need for business education among designers, her strategies for launching and monetizing her podcast, and the vital role of having a business plan. She also touches on the importance of personal health, the significance of her husband Vinny's support, and the lessons learnt from various stages of her career.

This episode is packed with insights and stories that highlight the importance of planning, persistence, and believing in one's vision. Tune in next week for part two, where LuAnn discusses specific strategies for building a successful design business.

00:00 Introduction and Initial Thoughts

00:29 Welcome to the McClain Method Podcast

02:07 Guest Introduction: Luann Nigara

03:52 Luann's Journey to Success

08:06 The Importance of Self-Care

20:19 Founding Window Works

30:48 Losing Patience with Design Details

31:51 Searching for a Retirement Business

33:47 The Birth of the Podcast

35:11 Investing in the Podcast

37:03 Challenges and Successes

44:21 Vinny's Skepticism and Support

52:11 Expanding the Brand

58:29 Conclusion and Teaser for Next Episode

LuAnn's Website: https://luannnigara.com/

LuAnn's IG: https://www.instagram.com/luannnigara/

John On A Well Designed Business:

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

68: Branding, Boldness & Brilliance: The McClain Method Podcast Debut Episode!

Thu, 24 Apr 2025 20:00:00 -0700

🎙️ Episode 68 is here, y’all!
Say hello to the very first episode of the newly rebranded McClain Method Podcast — and let me just say… she’s bold, she’s brilliant, and she’s ready to take center stage. 💁‍♂️✨

In this kickoff episode, I’m pulling back the velvet curtain on why I rebranded the podcast, what The McClain Method really means, and how YOU can stop playing small and start building the visible, profitable, soul-aligned business you actually want.

We’re talking: 💫 Why your “backstage” (aka systems, messaging, and brand foundation) matters just as much as your stunning “front stage” 📱 How to make your Instagram bio actually work for you 🖥️ Why your homepage might be doing more harm than good 🗣️ Why your opinions aren’t too much—they’re your magic 📣 And how to let your client testimonials sell for you (without lifting a finger)

Oh, and I’m spilling the tea on my new baby: The McClain Method Lounge—an Instagram-exclusive membership where the brilliance flows like cocktails at a speakeasy 🍸

This episode is your official invitation to stop dimming your light and start designing a business that reflects the brilliance that’s been there all along.

✨ Your brilliance is your brand. Don’t dim it—design it.
Listen now via the link in bio & make sure you’re following @themcclainmethod for the drops that’ll have you standing in your spotlight.

00:00 Introduction to the McClain Method

00:33 Welcome to the McClain Method Podcast

02:09 Rebranding: From Designer Within to McClain Method

03:19 The Importance of Visibility and Branding

06:15 Introducing The McClain Method Lounge

11:21 Five Tips to Strengthen Your Front Stage

17:41 Running a Business with Soul

20:17 Conclusion and Next Steps

Freebie Alert: THE GET NOTICED BIO TEMPLATE: https://themcclainmethod.johnmcclain.co/bio-template-optin

A Fill-in-the-Blank workbook for Interior Designers to create the perfect bio for your website, Instagram, and in-person conversations!

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

67: How to Create a Dream Team and Streamline Your Design Processes with Jessica Harling

Fri, 04 Apr 2025 12:00:00 -0700

67: How to Create a Dream Team and Streamline Your Design Processes with Jessica Harling

In episode 67 of The Designer Within Podcast, host John McClain sits down with Jessica Harling, founder of Behind the Design, to discuss the essentials of building a successful design team. They explore strategies for defining core values, setting realistic goals, and hiring the right talent.

Jessica shares her expertise on the importance of a solid onboarding process, managing company culture, and establishing effective processes. The episode highlights actionable tips for new design business owners looking to grow their company and maximize their team's potential.

Key takeaways include the significance of having a competitive offer, the importance of timing in the hiring process, and the impact of building strong client relationships for future referrals.

00:00 Starting Your Dream Design Team

01:11 Introduction to The Designer Within Podcast

02:17 Meet Jessica Harling: People Operations Expert

03:47 The Essentials of Building Your Dream Team

04:18 Jessica's Journey and Insights

08:03 Hiring the Right Talent: Tips and Strategies

15:32 Creating a Competitive Offer and Onboarding

27:45 The Importance of Company Culture

29:25 Processes: The Backbone of Success

29:56 The Importance of Having a Process

32:51 Setting Client Expectations

33:38 Tips for New Designers

38:31 Common Mistakes in Process Development

44:03 Building Client Relationships and Referrals

51:19 Goal Setting and Team Building

54:51 Services Offered by Behind the Design

58:01 Conclusion and Final Thoughts

Website: https://www.gobehindthedesign.com/

Instagram: https://www.instagram.com/gobehindthedesign/reels/?locale=us&hl=am-et

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Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

66: LIVE FROM KBIS! The Future of Luxury Baths: Tech Advances & Entrepreneurial Lessons with BainUltra

Fri, 21 Mar 2025 13:00:00 -0700

66: LIVE FROM KBIS! The Future of Luxury Baths: Tech Advances & Entrepreneurial Lessons with BainUltra.

In this special live edition of the Designer Within Podcast recorded from the floor of KBIS 2025 in Las Vegas, host John McClain welcomes Jean-Michel LeBeau and Kim Frechette from Bain Ultra. Together, they discuss the fearless entrepreneurial spirit and innovation driving Bain Ultra’s focus on wellness through luxury bath products.

Learn about the importance of storytelling in design, the future of the luxury bath industry, and actionable tips for integrating wellness into your design projects.

Whether you're a homeowner, a design professional, or a business owner, this episode is packed with inspiration and practical advice.

00:00 The Essence of Fearlessness in Business
00:34 Introduction to the Designer Within Podcast
01:29 Live from KBIS: A Unique Podcast Experience
02:44 Meet the Guests: Jean-Michel LeBeau and Kim Frechette
02:56 Bain Ultra: Wellness and Innovation in Bath Design
06:26 Jean Michel's Entrepreneurial Journey
13:10 The Future of Luxury Bath Industry
15:58 Innovative Bath Products and Their Benefits
21:41 Entrepreneurial Advice for Designers
23:42 Embracing the MVP Mindset
24:25 The Power of Originality in Design
25:10 Overcoming Fear in Entrepreneurship
26:38 Trends and Innovations in Interior Design
31:10 The Importance of Collaboration in Design
36:43 Sustainability and Future Innovations
39:32 Final Thoughts and Takeaways

More about BainUltra:

Website: https://www.bainultra.com/

Instagram: https://www.instagram.com/bainultra/

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

65: SEO for Designers: How to Gain 1000 New Website Visitors Fast with Barb Davids

Fri, 07 Mar 2025 18:00:00 -0800

Welcome to Episode 65 of The McClain Method Podcast, where host John McClain explores the intersection of creativity and intentional design in home and life.

This episode features special guest Barb Davids, a digital marketing and SEO expert from Compass Digital Strategy, who breaks down SEO in an easily understandable format for interior designers and other creatives. Barb discusses the importance of blogging for SEO, optimizing website images, the role of Google Business Profile, and basic tips for boosting website ranking.

Here is a rundown of what you will learn in this action packed episode:
Understanding and starting with SEO

The importance of blogging for SEO
Visual aspects of website affecting SEO
Using Google My Business for SEO
Ads for SEO and business growth
Diversifying geography and platforms for SEO

Timeline:

02:15 Upcoming Events and Social Media Engagement

03:38 Introduction to Special Guest: Barb Davids

05:04 Understanding SEO for Designers

10:05 Blogging for SEO Success

15:20 Optimizing Images and Google Business Profile

20:15 Link Building and Diversifying SEO Strategies

32:08 User-Friendly Website Management

32:23 SEO Services for Clients

33:22 The Role of Ads in SEO

35:11 Effective Ad Strategies

39:07 Common SEO Mistakes

41:27 AI and the Future of SEO

48:13 Optimizing Website Structure

53:02 Expanding Geographic Reach

56:37 Finding the Right Keywords

59:22 Working with Barb for SEO Success

Barb Davids, founder of Compass Digital Strategies since 2018, is a digital marketer with over 25 years of experience. She's not here for the fluff – Barb's passion lies in providing direct, results-oriented digital marketing solutions for ambitious business owners. She has helped them get 256% more organic search traffic, 22% more leads and 51% more sales from Google organic search. When she's not behind the laptop, she's out running with her dog, Stone, in whatever city she's digital nomading at the time.

Website: https://compassdigitalstrategies.com/

Instag

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

64: How Photorealistic Renderings Can Serve Luxury Clients & Increase Your Revenue - with Mina Duque

Fri, 21 Feb 2025 13:00:00 -0800

In this episode of The Designer Within Podcast, host John McClain chats with Mina Duque from Duke Renders about the significant impact photorealistic renderings can have on an interior design business.

They delve into Mina's journey from handling her design business to heading client success at Duke Renders and discuss the external support and benefits that outsourcing renderings can bring to designers.

They cover how renderings can speed up project approvals, enhance client presentations, and even act as a powerful marketing tool. Mina highlights the importance of delegating to the right people and setting clear expectations, while John shares his insights on incorporating rendering costs into design fees and making a profit.

Whether you’re new to using renderings or looking to integrate them further into your operations, this episode provides valuable strategies and tips for maximizing their potential.

00:51 Guest Introduction: Mina from Duke Renders

03:43 The Importance of Delegation in Interior Design

07:30 Benefits of Photorealistic Renderings

13:24 The Onboarding Process with Duke Renders

20:00 Customization and Unique Design Solutions

22:36 Using Renderings for Client and Trade Communication

23:37 Monetizing Rendering Services

24:35 Transparent Pricing Strategies for Designers

26:17 Incorporating Renderings into Design Fees

27:39 Identifying the Right Clients for Renderings

28:50 Maximizing Profit from Renderings

29:18 The Importance of Deliverables

29:53 Using Renderings for Client Reassurance

31:36 Renderings as Marketing Tools

34:54 Cost and Packages for Renderings

39:26 AI in the Design Industry

43:10 Final Advice and Contact Information

For more information on Mina and Duke Renders:
Instagram: https://www.instagram.com/dukerenders/
Website: https://www.dukerenders.com/interiors/home

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

63: Live From Italy! How to Unlock Your TRUE Creative Potential & Unchain Your Past

Mon, 10 Feb 2025 16:00:00 -0800

In episode 63 of The Designer Within Podcast, recorded LIVE as he walks the streets of ever-inspiring Italy, host John McClain shares his transformative experiences from a trade show in Verona to the picturesque streets of Florence, and finally, the bustling city of Milan on a solo soul finding trip through Italy.

John reflects on much-needed inspiration and offers insights on refueling creativity, maintaining originality, and setting realistic expectations in the business world. Key lessons include the importance of stepping out of routine to find inspiration, standing firm on pricing and deliverables, and balancing creative passion with business acumen.

Join John as he uncovers invaluable lessons for both personal and professional growth.

0:00 - Introduction to the episode and podcast

1:30 - Description of Italy trip and inspiration behind the episode

4:45 - Recapitulation of a challenging past year

6:00 - Initial experiences in Verona: Trade show and meeting people

7:30 - Walking through Florence and finding inspiration

10:15 - Embracing personal time and solo travel

13:20 - An epiphany by the Duomo in Florence

15:45 - Importance of soaking in moments and scenes

17:30 - Recording an unscripted episode

19:10 - Finding inspiration as a designer

22:00 - Encouragement to create unique ideas and stand firm in creativity

25:40 - Perils of social media: Copying and regurgitation

28:15 - Designing beyond clients' comfort zones

30:00 - Capturing live experiences in Italy

35:50 - Revelation about expectations and mindset

39:10 - Episode closes in Milan with more reflections on design and creativity

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

62: Mastering PR, Branding, & Marketing in the Design Industry With Jocelyn Hutt

Sat, 25 Jan 2025 14:00:00 -0800

In episode 62 of The Designer Within Podcast, hosted by John McClain, we delve into the world of brand collaborations and PR strategies. John chats with Jocelyn Hutt, a seasoned marketing and PR expert, about effective brand partnerships, storytelling in design projects, and the importance of both regional and national PR.

Jocelyn shares invaluable tips for designers and creatives on how to elevate their projects and visibility, emphasizing the importance of high-quality photography, detailed product shots, and the power of in-person connections.

Whether you're a design professional aiming to grow your business or someone interested in better promoting your work, this episode is packed with actionable insights to help you succeed.

Tune in for a masterclass in PR and marketing!

01:19 Introduction to Today's Episode and Guest

01:40 Deep Dive into Brand Collaborations and PR Strategies

03:33 Meet Jocelyn Hutt: PR and Marketing Expert

04:49 Jocelyn's Journey in the Design Industry

11:50 The Importance of Relationships in PR

21:54 Collaborating with Brands: Tips and Benefits

29:13 The Power of In-Person Connections

29:47 Trade Shows and Grassroots Campaigns

30:40 Navigating Magazine and Media Relationships

33:43 Understanding PR Firm Costs and Benefits

36:50 Effective Social Media and Blogging Strategies

38:25 Building Designer Communities

40:05 Becoming a Publicist's Favorite Client

42:16 The Importance of Storytelling in PR

47:19 Setting Realistic Expectations with PR Firms

51:46 The Value of Regional Publications

53:49 Final Thoughts and Contact Information

For more information on The Hutt Group or to contact Jocelyn and her team directly: jocelyn@hutt.group
Website | www.hutt.group
Instagram Handle | https://www.instagram.com/jocelynhutt/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

61: How to Create A True Client-Centric Design with Michael Mitchell

Mon, 13 Jan 2025 15:00:00 -0800

The Designer Within Podcast Episode 61: How to Create A True Client-Centric Design with Michael Mitchell

In this episode of the Designer Within podcast, host John McClain discusses the art of creating client-centric designs with Michael Mitchell. They explore Michael's approach to blending diverse styles, his extensive sourcing trips, and the importance of understanding clients' unique stories.

Michael shares insights on managing client expectations, the power of intentional mix-and-match decor, and the value of transparency in the design process. The episode also highlights Michael's philanthropic efforts and his philosophy of giving back to the community.

A must-listen for designers and homeowners alike, this episode is packed with practical advice and inspiring stories.

00:00 Introduction to Eclectic Design

00:40 Welcome to the Designer Within Podcast

01:59 Navigating Client Relationships

03:07 Los Angeles Wildfires: A Personal Note

06:20 Introducing Michael Mitchell

08:11 Michael Mitchell's Design Journey

14:28 The Art of Mixing Styles

16:16 Client-Centric Design Philosophy

18:20 Understanding Client Needs

29:30 Managing Client Expectations

31:54 Setting Expectations with Clients

32:41 Transparency in Client Communication

34:01 Handling Delays and Issues

38:26 Unique Sourcing and Design Philosophy

49:12 Philanthropy and Giving Back

57:46 Conclusion and Contact Information

For more information on Michael Mitchell:
Website: https://www.michaelmitchellinc.com/
Instagram: https://www.instagram.com/michaelmitchelldesigner/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

60: New Year = New Priorities. Saying YES to What Serves YOU in 2025!

Sat, 04 Jan 2025 15:00:00 -0800

Designing Your Best Year: Embracing Purpose, Progress, and Peace in 2025

In this episode of the Designer Within Podcast, host John McClain explores the crucial difference between being busy and being productive. He introduces the concept of aligning tasks with one's goals through a decision filter focusing on purpose, progress, and peace.

John explains the revamped podcast format, which will now cater to interior designers, homeowners, and general listeners, offering insights for improving both personal and professional lives.

The episode emphasizes the importance of intentionality, self-care, and thoughtfully selecting commitments that truly serve one's wellbeing and objectives. John also shares practical tips for prioritizing tasks, delegating effectively, and maintaining a balanced, fulfilling life.

Join John in making 2025 a year where you say yes to what serves you and no to what doesn't.

00:00 Introduction: Busy vs. Productive

00:30 Welcome to The Designer Within Podcast

01:23 Podcast Evolution and New Format

03:29 Exciting New Content and YouTube Plans

06:05 Episode Focus: New Year, New Priorities

07:14 Decision Filter: Purpose, Progress, and Peace

17:36 Real-Life Application of the Decision Filter

22:06 Prioritizing Tasks and Avoiding Busy-ness

26:34 Self-Care and Personal Well-being

37:07 Conclusion and Final Thoughts

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

59: Building a Design Showroom, Vendor Growth, & Work/Life balance with Sara Lynn Brennan (Part 2)

Fri, 13 Dec 2024 09:00:00 -0800

In Episode 59 of the Designer Within Podcast, host John McClain continues his insightful conversation with Sarah Lynn Brennan. They delve deeper into the creation and ongoing success of Sarah's design showroom, 'All Things Home,' located in North Carolina.

Sarah shares the unplanned journey of opening her showroom, how strategic partnerships played a vital role in its development, and the innovative business model designed to make luxury design accessible.

The discussion also covers practical advice for interior designers looking to build strong brand partnerships, understanding market needs, and creating diversified revenue streams.

Tune in for a masterclass in growing your design business and fostering meaningful industry relationships.

00:00 Introduction to The Designer Within Podcast

00:56 Recap and Introduction to Part Two with Sarah Lynn Brennan

02:07 Sarah's Journey to Opening Her Own Showroom

03:44 Building Partnerships and Overcoming Challenges

05:09 Creating Accessible Luxury Design

08:51 Balancing Full-Service and Retail Offerings

18:38 The Importance of Strategic Partnerships

23:32 Masterclass in Growing Your Business

24:22 The Power of In-Person Meetings

24:56 Offering Solutions and Building Relationships

27:26 Deliverables: Physical and Experiential

28:04 Setting Expectations and Milestones

34:57 Balancing Business and Personal Life

38:19 Final Thoughts and Gratitude

MORE ON SARA LYNN BRENNAN:
Website: https://saralynnbrennan.com/
Instagram: https://www.instagram.com/saralynnbrennan/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

58: The Power of Processes & The Journey to Design Success with Sara Lynn Brennan (Part 1)

Fri, 06 Dec 2024 11:00:00 -0800

In this episode of the 'Designer Within' podcast, John McClain interviews Sara Lynn Brennan, a successful interior designer who transitioned from being a middle and high school science teacher to running her own multi-million dollar design business.

Sara shares her early business mistakes and emphasizes the importance of establishing structured processes and having hard conversations with clients. She discusses her journey from DIY projects to handling large-scale renovations, the evolution of identifying luxury clients, and the significance of clear, value-driven client communication.

Sara also highlights the pivotal role of social media in maintaining visibility and attracting clients. The episode includes a deep dive into Sara's business approach, client management strategies, and her perspective on authenticity and transparency in the design industry.

00:00 Welcome to The Designer Within Podcast

02:18 Reflecting on 2024 and Planning for 2025

04:01 Introducing Sara Lynn Brennan

05:09 Sarah's Journey from Teacher to Designer

07:59 The Importance of Processes in Business

16:19 Finding the Right Clients

27:32 Attracting the Right Clients

28:34 Sharing Your Story and Processes

29:16 Navigating Social Media During COVID

30:25 The Power of Authenticity

38:01 Defining Luxury Clients

41:47 Understanding Client Needs

46:26 Balancing Boldness and Sensitivity

51:17 Conclusion and Teaser for Next Episode

MORE ON SARA LYNN BRENNAN:
Website: https://saralynnbrennan.com/
Instagram: https://www.instagram.com/saralynnbrennan/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

57: How to Incorporate Curated Art Into Your Design Business With Leonardo Ledesma

Sat, 16 Nov 2024 11:00:00 -0800

In this episode of The Designer Within podcast, host John McClain chats with Leonardo Ledesma, founder of Art Seen, an art advisory and curatorial service based in Los Angeles.

Leonardo shares his journey from studying architecture to creating a successful art advisory firm that caters to designers, architects, and collectors. They discuss the organic growth of Art Seen, the importance of engaging and personalized client relationships, the role of technology in the art business, and the evolving demands of both residential and commercial art projects.

Leonardo also offers insights into selecting art for different spaces, the significance of good lighting, and building long-term client trust. The episode wraps up with details on Art Seen's upcoming participation in SCOPE Miami and a recent collaboration with Genesis.

This conversation is full of valuable lessons and inspiration for interior design business owners looking to integrate art into their projects.

00:00 Introduction to The Designer Within Podcast

00:43 Meet Leonardo Ledesma: Founder of Art Seen

02:02 Leonardo's Journey from Architecture to Art

05:06 The Business of Art: Challenges and Triumphs

09:33 Evolution of Art Scene: From Analog to Digital

13:51 Finding and Representing Unique Artists

14:54 Collaborating with Designers and Architects

17:05 Art for Residential vs. Commercial Spaces

19:13 Advice for New Clients and Designers

20:19 Establishing Client Relationships

20:48 Addressing Budget Concerns

22:25 Building Trust with Clients

24:36 Advice for Designers

29:10 The Importance of Lighting

31:23 Handling Demanding Clients

34:05 Building Long-Lasting Client Relationships

40:55 Upcoming Events and Projects

43:42 Conclusion and Contact Information

For more on Leonardo and Art Seen:

Website | https://www.laartseen.com

Instagram Handle | https://www.instagram.com/artseenla/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

56: 5 Proven Strategies to Enhance & Grow Your Design Business with Jennifer Stoner

Fri, 01 Nov 2024 17:00:00 -0700

In episode 56 of the Designer Within Podcast, host John McClain interviews acclaimed interior designer Jennifer Stoner. Jennifer shares her journey from practicing law to becoming a renowned designer with 24 years of experience.

She discusses the importance of continuous education, networking, and building trust with clients.

Jennifer also reveals her innovative use of QR codes for project management and her post-project concierge services aimed at sustaining client relationships.

Tune in for actionable insights on blending business acumen with creative design.

00:00 Opening Thoughts & Welcome: Always Be Educating Yourself

00:19 Welcome to The Designer Within Podcast

01:32 Introducing Jennifer Stoner

02:00 John's Trip to Italy

03:27 Jennifer Stoner's Background and Career

03:59 The Importance of Contracts and Communication

06:08 Building Trust with Clients

08:05 The Intersection of Law and Design

16:18 Starting a Retail Store

19:39 The Evolution of Design Processes

30:21 Innovative Communication Strategies

33:35 Organizing Job Sites with QR Codes

34:15 Building Trust with Clients

34:34 The Importance of Continuous Learning

36:40 Networking and Trade Shows

38:38 Experimenting and Innovating in Design

44:29 Identifying Ideal Clients

49:44 Brand Collaborations and Marketing

58:08 Concierge Services for Clients

01:03:43 Conclusion and Final Thoughts

For more information on Jennifer Stoner:

Website | https://www.jenniferstonerinteriors.com/
Instagram Handle | https://www.instagram.com/jenniferstonerinteriors
Facebook | https://www.facebook.com/jenniferstonerinteriors/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

55: Designing Your Business Framework: Contracts, Negotiations, and Global Success with Christina Richardson

Sat, 19 Oct 2024 13:00:00 -0700

In this episode of The Designer Within Podcast, host John McClain and interior designer Christina Richardson delve into the critical aspects of contracts and negotiations crucial for a successful design business. Christina shares her unique transition from mining to design and how her diverse background empowers her practice. They explore the importance of clear contracts covering scope, price, and liabilities, strategies to avoid scope creep, and effective negotiation techniques.

Key highlights include insights on international agreements, leveraging technology like VR and SketchUp, and the benefits of niching and networking in the industry. Tune in for actionable advice on managing client relationships, enhancing communication, and incorporating Scandinavian design principles into your portfolio.

00:00 Starting a Design Business: The Importance of Contracts

01:03 Welcome to The Designer Within Podcast

02:17 Introducing Christina Richardson: From Mining to Design

04:58 Christina's Journey: From Sweden to the US

08:39 The Business Side of Design: Contracts and Negotiations

18:19 Scandinavian Design Principles and Storytelling

28:47 Balancing Design and Financial Decisions

29:30 Advice for International Designers

30:13 Understanding the Vienna Agreement

31:40 The Importance of Contracts and Liabilities

37:48 Explaining Agreements to Clients

39:31 Starting Out in the Design Industry

42:08 Networking and Collaboration

49:50 Embracing Technology in Design

51:42 Hiring Experts and Building a Team

55:10 Final Thoughts and Contact Information

For more information on Christina Richardson:
Website:
https://christinarichardsoninteriors.com/

Instagram:
https://www.instagram.com/christinarichardsoninteriors/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

54: Transform Your Design Business Sustainably & Profitably with Carter Averbeck

Fri, 04 Oct 2024 08:00:00 -0700

In this episode of 'The Designer Within' podcast, host John McClain discusses sustainable practices in interior design with Carter Averbeck of Omforme Design.

Carter shares his journey to sustainability, how the industry has evolved, and practical steps for integrating eco-friendly practices into design businesses. He emphasizes transparency with clients, the growing demand from younger generations, and the innovative use of secondary markets.

The conversation also touches on the importance of historical restoration and overcoming misconceptions about sustainability. Carter offers valuable tips for designers looking to start sustainable practices, showcasing the ways smaller steps can make significant impacts.

00:00 Introduction to Sustainable Design
00:56 Welcome to The Designer Within Podcast
01:53 Interview with Carter Averbeck: Sustainability in Design
04:06 Carter's Journey into Design
10:45 The Importance of Quality in Sustainable Furniture
13:20 Client Education and Sustainable Practices
14:14 Navigating Supply Chain Issues with Sustainability
30:09 Historic Restoration and Sustainability
36:18 Exploring Sustainable Interior Design
36:54 Getting Started with Sustainability
37:35 Practical Tips for Sustainable Design
40:02 Industry Trends and Challenges
43:12 Innovative Buyback Programs
45:41 Repurposing and Reselling Strategies
56:21 The Importance of Trade Knowledge
01:02:40 Exciting New Projects and Future Plans
01:05:57 Conclusion and Final Thoughts

For more info on Carter and Omforme Design:

https://omformedesign.com/

Instagram: https://www.instagram.com/omforme_interior_design/?hl=en

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

53: Balancing Business and Life: 3 Big Lessons I Have Learned In The Past Year

Fri, 20 Sep 2024 10:00:00 -0700

Balancing Business and Life: Lessons Learned as an Interior Designer
Season 2, Episode 53

In this episode of 'The Designer Within' podcast, host John McClain welcomes listeners back for the second season. John discusses the importance of evaluating the profitability and time commitment of projects. He shares personal reflections on taking a summer break to recharge and cope with the loss of his dog Jax.

John emphasizes the necessity of slowing down to avoid burnout, setting personal deliverables, and ensuring life/work balance. He talks about making significant changes to his business structure, encouraging listeners to set boundaries and reassess their time management. John also highlights the value of continuous learning and personal growth within the design industry.

The episode concludes with practical advice for creating personal time blocks for reflection and planning.

00:00 Introduction and Podcast Overview
01:07 Season Two Kickoff and Personal Updates
03:00 Business Reflections and Changes
07:33 Lessons from the Past Year
07:54 The Importance of Slowing Down
21:09 Implementing Quick Hits and Aha Moments
24:59 Continuous Learning and Growth
28:47 Conclusion and Next Steps

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

52: How to Fully Craft Your Client Journey: Part 2 with Brittany Farinas

Wed, 17 Jul 2024 14:00:00 -0700

How to Fully Craft Your Client Journey: Part 2 with Brittany Farinas

In the concluding episode of Season 1, John McClain celebrates the one-year anniversary of 'The Designer Within' podcast and shares exciting plans for Season 2.

John then dives into part two of his insightful interview with Brittany Farinas. Brittany emphasizes the importance of maintaining direct client communication, effective project intake processes, client expectation management, and the integration of custom furniture. They also discuss business scaling strategies, outsourcing procurement, and the critical role of client vetting to ensure the right match between designer and client. Brittany shares how she remains hands-on with initial client interactions and her philosophy on balancing systematic processes with fluid client experiences. The conversation highlights the significance of transparent communication and how to manage and delegate tasks efficiently within a design business.

01:22 Celebrating One Year of Podcasting

01:55 Season Two Announcements

04:01 Part Two of the Interview with Brittany Farinas

04:25 Maintaining Client Communication

05:56 Handling Project Hiccups

09:40 Balancing Systematic and Fluid Processes

12:25 Customizing Client Experiences

17:35 Team Dynamics and Client Matching

20:34 Finding the Right Clients

23:24 Client Communication and Delegation

23:41 Hiring and Team Strengths

24:24 Procurement Process and Outsourcing

26:57 Financial Management in Procurement

33:22 Business Perception and Social Media

35:46 Future Plans & Custom Furniture

41:40 Finding & Working with Vendors

More On Brittany:
House of 1 Website: https://www.houseof1.com/
House of 1 Instagram: https://www.instagram.com/houseofone_/
Brittany Farinas Instagram: https://www.instagram.com/brittanyalexa_/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

51: Brand Perception, Authenticity and Strategy: Part 1 with with Brittany Farinas

Wed, 10 Jul 2024 13:00:00 -0700

In this engaging episode (Part 1 of 2) of the Designer Within Podcast, host John McClain welcomes Brittany Farinas, CEO, and Creative Director of House of One, to discuss her journey in the interior design world. Together, they delve into Brittany's early career challenges, the importance of professional branding, and key business strategies that have propelled her to success. Highlights include insights into Brittany's investment in PR, the dual role of personal and professional life in her brand, and practical tips on custom furniture, client onboarding, and much more. Get ready for an inspiring conversation about merging passion with business acumen.

00:00 I'll see you in Las Vegas Market!

01:16 Introduction to Today's Episode

02:00 Welcome to The Designer Within Podcast

03:12 Interview begins with Brittany Farinas: Part 1

06:50 Brittany's Journey into Interior Design

11:37 Building a Brand and Business

17:56 The Importance of Professional Image

30:41 Balancing Personal and Professional Life

35:43 Conclusion and Teaser for Part 2

36:26 Final Thoughts and Resources

House of 1 Website: https://www.houseof1.com/
House of 1 Instagram: https://www.instagram.com/houseofone_/
Brittany Farinas Instagram: https://www.instagram.com/brittanyalexa_/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

50: 7 Words To Avoid In All Business Conversations & What To Use Instead

Tue, 25 Jun 2024 19:00:00 -0700

Can the words you choose truly shape your business success? Discover the transformative power of language in our 50th milestone episode of the Designer Within Podcast. I'll unveil how the words you use can either build bridges or create barriers in your professional relationships. Learn how to replace phrases like "cheap" and "budget" with more positive alternatives such as "less expensive" and "investment expectations" to foster confidence and professionalism. This episode is packed with insights on refining your vocabulary to enhance client interactions and elevate your business communication skills.

In this special episode, we also explore the art of choosing positive language, offering practical tips for incorporating solutions-focused phrasing into your daily conversations. Avoiding negative connotations can make a significant difference in how clients perceive your capabilities. Additionally, we delve into the importance of mindful listening, effective communication techniques, and the value of seeking feedback to build trust and rapport with clients. Tune in for personal anecdotes and actionable advice that will help you master the subtleties of client communication and achieve greater professional success.

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

49: The Intersection of Luxury Design & Entrepreneurship: Jamie Gasparovic on Pricing, Clients, & Confidence

Mon, 17 Jun 2024 17:00:00 -0700

What if you could turn your passion into a thriving career? This week, I sit down with Jamie Gasparovic, the visionary founder and principal designer of Studio Gaspo, to uncover the secrets behind her meteoric rise from a marketing professional to a celebrated interior designer. Jamie takes us through her journey of launching her own firm at just 27, without traditional mentorship, and how sheer determination and self-reliance fueled her success.

Jamie generously shares hard-earned wisdom on valuing your work, setting appropriate pricing, and overcoming the guilt often associated with making money in creative fields. From listing out all deliverables to understanding business expenses, Jamie details practical strategies for setting and communicating prices that reflect the true value of your work. We also discuss client investment expectations, evolving business models, and how to handle the financial transition from salary jobs to self-employment, making this episode a treasure trove of advice for new and seasoned designers alike.

But that's not all; Jamie delves into the softer skills that are crucial for thriving in the design industry. We explore the importance of building confidence, refining your design style, and nurturing essential vendor relationships. Jamie emphasizes the power of education and community, encouraging designers to share their knowledge to elevate the industry collectively. Whether you're just starting out or looking to refine your existing practice, this episode offers actionable insights and inspiration to help you unleash the designer within you.

Find Jamie on Instagram: https://www.instagram.com/studiogaspo
Find Jamie on her website: https://studiogaspo.com/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

48: How To Combine Excellent Client Communication & Creative Risks For Ultimate Success with Sarah Wilson

Mon, 10 Jun 2024 15:00:00 -0700

Ever wondered how a background in IT could transform the world of interior design? This episode of The Designer Within Podcast with John McClain promises an engaging exploration of career transitions with our inspiring guest, Sarah Wilson, the owner and principal designer of Chansaerae Designs. Sarah’s incredible journey from the structured environment of IT to the creative realm of interior design is a must-hear.

She openly shares her experiences of returning to design school as an adult, leveraging her technical skills to streamline her business operations, and taking bold creative risks that set her apart in the industry. We explore how she aligns with clients to bring their wildest design dreams to life while staying true to their personal identity.

Our conversation dives into the unexpected ways previous career skills can enhance new ventures. Sarah’s story is a testament to leveraging past experiences for success in interior design, offering a unique perspective on the importance of formal education, practical industry knowledge, and the value of attending market events. Together, John McClain and Sarah discuss the significant influence of personal and cultural backgrounds on design aesthetics, enriching the creative process with distinctive styles.

The latter part of our episode tackles the often tricky subject of pricing transparency and client communication in the design industry. We share candid insights on managing client expectations, the importance of clear communication, and building trust through unique design solutions.

This episode is a treasure trove of actionable insights and inspiring stories for designers and creative entrepreneurs eager to push boundaries and exceed client expectations.

Join us and get inspired to create extraordinary designs that leave a lasting impact with Sarah Wilson of Chansaerae Designs.

More on Sarah Wilson:
Website: https://chansaeraedesigns.com/
Instagram: https://www.instagram.com/chansaeraedesigns/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

47: Turning Consultations Into Sales: Ten Steps for Mastering the Interior Design Consultation

Fri, 31 May 2024 13:00:00 -0700

Can you imagine transforming every client consultation into a surefire sales opportunity? That's exactly what you'll learn in this episode of the Designer Within Podcast with me, John McClain. We explore the essential strategies for mastering successful consultations in sales-driven businesses, especially for creative entrepreneurs. By embracing consultations as crucial sales calls, you’ll discover ten actionable steps that have driven my own business success. From setting clear legal expectations and leveraging online scheduling systems to delivering valuable insights during the meeting, this episode will empower you to turn consultations into a powerful tool for winning clients and closing deals.

Come along as we uncover the best practices for design consultations. Learn how to use comprehensive design questionnaires to extract deeper insights into your clients' preferences and aspirations, ensuring every meeting is as informative as it is effective. I share personal anecdotes on how specific questions can reveal crucial information, ensuring you understand and meet your clients' needs. Setting clear expectations, providing printed materials, and creating a structured consultation process are key takeaways that will leave a lasting positive impression and foster successful client relationships. Elevate your consultation skills and boost your business in just 20 minutes!

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

46: Creating Harmonious Homes: Ethical and Vegan Interior Design with Deborah Dimare

Fri, 17 May 2024 10:00:00 -0700

Imagine transforming your home into a sanctuary that not only soothes your soul but also stands as a testament to ethical living. Join me, John McClain, and pioneer Deborah Dimare as we navigate the intersection of interior design and moral responsibility, ensuring that every piece of furniture and fabric honors both your well-being and the planet's. Our lively discussion explores my journey to creating healthful living spaces, and Deborah's transition from traditional design to championing animal rights and sustainability within the industry.

This episode isn't just about aesthetics; it's a deep dive into the heart of vegan and cruelty-free design practices. Delve into the world of non-toxic materials with us as we inspect the challenges designers face in sourcing ethical products, such as the elusive featherless sofa, and how bedroom environments can be revitalized with GOTS-certified organic materials. We share practical tips for those yearning to create a nurturing home environment—one that is family-friendly, durable, and free of harmful toxins.

Whether you're a seasoned professional or a curious novice, there's a wealth of knowledge to be gained as we craft spaces that not only look good but do good, fostering healthier communities one room at a time.

Learn more about Deborah:
www.dimaredesign.com Use Code: The Designer Within to save 40% off of her kids and babies room design course: https://dimaredesign.com/online-babies-and-kids-room-design-course/

Deborah Instagram: https://www.instagram.com/deborahdimare/
Deborah's Facebook: https://www.facebook.com/groups/987654061723239
Deborah's Youtube: https://www.youtube.com/c/HealthyHumaneDesign,

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

45: Essential Productivity Hacks For Designers That You Can Do Today From Amber De La Garza

Sat, 04 May 2024 11:00:00 -0700

If you have ever felt behind schedule before you even opened up your laptop or found yourself chasing the clock to get something done by a deadline. Well, you're not alone.

We have ALL been there my friend, but guess what? There are solutions to your productivity problems and Amber De La Garza is the productivity expert and she's HERE on the podcast today!

She has created a very detailed list of ways that we (as creatives) can be more productive in our days. (Trust me, I know it's hard)!

Get your notepad out. This one is for sure you'll want to recall later and implement!

Here are some of the topics Amber and I cover in this episode:
* What is YOUR definition of productivity?
* Time blocking: Breaking it down step by step
* Amber's 4 "Buckets" of Productivity & how to fill them
* Delegation made easy
* How to merge Amber's 2 time blocking strategies to work for you

Amber also has a great quiz for you to take for free on her website that will give you your very own productivity playlist: CLICK HERE for that: https://amberdelagarza.com/QUIZ/

Now, get going and be productive and download this episode now. You will want to relisten to it for sure!!

For more information on Amber:
Website: https://amberdelagarza.com/
Podcast: https://amberdelagarza.com/podcast/
Social Media: Instagram: https://www.instagram.com/amber_delagarza/
Facebook: https://www.facebook.com/theproductivityspecialist

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

44: How To Diversify Your Design Talents For Success With Christopher Todd

Thu, 25 Apr 2024 15:00:00 -0700

I love having talented and successful friends on the podcast and Christopher Todd Hall is that and so much more!

Christopher not only is a successful 30 year veteran of the design industry, but also has lots of exciting ventures within his company that allow him to spread his creative talents while increasing revenue.

In this fun and very enlightening convo, you will learn:
* How Christopher markets himself in his own very unique way
* The trip across the country that led to the Academy Awards for Christopher
* The retail showroom journey, its ups and downs and lessons for anyone considering starting their own retail showroom
* His Vanessa Williams transition: from fan to friend to business partner
* Insights from an expert on the future of the design industry you won't want to miss.

I adore Christopher. His true down-to-earth honesty and candor and I know you will too. Listen to this episode and consider where you are in your own business and design journey and if there are lessons that can apply to you too.

Spoiler Alert: There will be!
Enjoy!

For more on Christopher Todd:
Website: https://www.christophertodddesign.com/
Instagram: https://www.instagram.com/ctdesignlv/
Shop Christopher Todd Home Store online: https://www.shopchristophertodd.com/
Vanessa Williams candles: https://www.shopchristophertodd.com/vanessa-williams/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

43: Burnout and Boundaries: Embracing Mindfulness in the World of Design with Lori Miller

Tue, 16 Apr 2024 09:00:00 -0700

Have you ever felt the wear and tear of burnout creeping into your life, inching its way into your creative soul? I know I have, and it's time to talk about the lifeline that boundaries are in our industry. Today's episode of the Designer Within brings in Lori Miller, an interior designer with a unique twist—her expertise in mental health counseling. We peel back the layers of how psychological principles can shape the spaces we live in, affecting our overall well-being. I get personal with my own brushes with burnout and share the pivotal steps I've taken to keep my mental health on track amidst the demands of our bustling field.

Navigating the emotional labyrinth of client relationships and the pressures of home renovations can be a daunting task for designers, but it's one we dissect with care. We discuss striking the right chords with our clients, understanding their deeper motivations, and the undeniable impact that the COVID-19 pandemic has had on all of us within the design industry. Lori sheds light on the subtle but potent signals of burnout, and we contemplate strategies to manage stress before it overtakes us.

I wrap things up with a heart-to-heart on the sacredness of Sundays, the power of a pause, and the transformative nature of mindfulness practices in our daily routines. If you're looking for a nudge towards self-care, a reminder to breathe, or practical tips on keeping your professional balance without tipping over, this is your sign.

Highlights of our convo:
* The signs of burnout and how to notice them
* How to avoid burnout altogether using tools you already have
* Psychology tactics to work with clients from the very beginning
* How boundaries and expectations are key

I hope you take the time to TRULY listen to this episode and I hope if you need help you seek it. Notice the signs of burnout as it reveals itself to you and take care of it now. You are worth it.

For more information on Lori Miller:
Website: www.lgcinteriordesign.com
Instagram: https://www.instagram.com/lgc.interiordesign

And for those yearning to delve deeper into the business side of interior design, my Design Success Academy is just a clic

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

42: Live Seminar! Essential Systems & Processes from High Point Market

Sun, 07 Apr 2024 12:00:00 -0700

As I head to High Point Market Spring 2024, I thought I would play some of a seminar that I taught LIVE at the fabulous Universal Furniture Learning Center about a year and a half ago. The information STILL stands trust me. It's all about Essential Systems and Processes, what those are and how to set them up.

It's actually a portion of a course that I teach within my Design Success Academy! So you're getting a bit of a course for free! We all need processes defined, but do we really take the time do so? I'm here to help with an easy 3 step process for you!

In this teaching episode you will learn:
* How To Create Your Processes
* The Actual Processes I Use In My Company
* Why They Work
* How To Use Processes With Our Trades & Vendors
* How To Use Processes With Our Internal Team
* How To Use Processes With Our Clients

If you are interested in the download mentioned, you can grab it HERE: https://members.designsuccessacademy.com/freesystemsdownload

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

41: Vendors & Trades: Insider Secrets Every Designer Needs To Know

Sun, 31 Mar 2024 18:00:00 -0700

Let's talk about finding specific ways to find success with our trades and vendors!
Welcome to the episode my lead designer, Heather Rau. In this episode, Heather and I discuss the backbone of a design project that involves any sort of labor and materials: your trades and vendors.

The delicate dance of finding both trades/vendors that align with your values, meet your company and client needs, and also represent you and your brand can sometimes be difficult.

This episode has detailed, actionable ways to:
* Find your own company values in order to know who you should be working with
* Specific ways to find trades and vendors when you have none
* How to retain quality vendors and trades persons
* How to "give back" to vendors and trades
* What good trades and vendors can do for you

This episode will help you grow your relationship with your trades and vendors no matter if you are new to the design industry or a veteran designer. It's a must listen for sure.

Enjoy!

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

40: The Keys To Big Design Business Success In A Small Town With Nicole Roe

Sun, 24 Mar 2024 20:00:00 -0700

Welcome Nicole Roe of R. Nickson Interiors to this episode of The Designer Within podcast! Nicole is the founder of R. Nickson Interiors and has over 10 years of experience in the design field. With a degree in construction, Nicole has interned with a luxury developer building and spent time working for a team of construction companies heading up their business development & marketing. To say that Nicole recognizes the full scope of a design project would be an understatement. With hands-on experience in construction, renovations & interior design - Nicole has done it all.
In this episode Nicole and I have a great conversation about how she has found huge success in a small town setting.

Here are just some of the highlights of this fabulous interview:
- How Nicole switched education paths (and geographic locations) mid-stream to find her true calling
- How Nicole uses her Construction Management degree to her advantage in her very small town.
- The marketing methods Nicole finds helpful.
- The unique way Nicole decided to take control of receiving her products
- Nicole's message of collaboration over competition even in a tiny town.
- How Nicole sources from great vendors when there are no design centers around her.

I KNOW you will find so many great insights into ways you can grow your own business when listening to my interview with Nicole. Now, sit back and enjoy this open hearted convo with Nicole Roe of R. Nickson Interiors.

Find Nicole on her website:
https://rnicksoninteriors.com/
Fine Nicole on Instagram: https://rnicksoninteriors.com/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

39: How To Bring Your Past Skills Into Your Current Business

Sat, 16 Mar 2024 15:00:00 -0700

They say "you don't know what you don't know," but I'm here to flip the script and remind you that you "DO know what you DO know!" And that's a lot!

It's time we take pride in our past and value our skills and accomplishments. Bettering ourselves is great, but also let's remember to take stock of what we already bring to the table!

In this uplifting episode you'll learn:
*What is your "sliding scale of skills"
* How to take count of the past successes that are a part of you now
* How to notice successes that occur TODAY
* When you might want to consider opportunities for learning and growth and how to best choose those growth opportunities.
* How the people you surround yourself with are a link in the chain of your success.

Now, get comfortable and pat yourself on the back! You're here and there's a lot to be proud of for what you DO KNOW!

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

38: Difficult Clients & Difficult Conversations with Valerie Darden

Sat, 09 Mar 2024 10:00:00 -0800

Welcome to an interview episode of The Designer Within with Valerie Darden.
Valerie founded Brexton Cole Interiors in 2014. As the founder, Valerie named her company after her two sons Brexton and Cole. Brexton Cole Interiors have completed multiple residential and commercial design projects all over the US.

Ya'll know me and I love to find out the nitty gritty of the BTS of business operations and the thought process of design, and Valerie delivers!

In this very insightful and informative episode we discuss:
* Client Red Flags: How to notice them and how to deal with them
* Valerie's not-so-great situations with some clients and how her business procedures saved the day
* Valerie and I chat about the importance of transparency and when it perhaps might be "too much" for clients
* Valerie has a brand new book out this fall called "Beautiful Living" and we will talk all about they what, why, and how of her book publishing journey.

Welcome to the podcast, Valerie Darden of Brexton Cole Interiors!

For more on Valerie:
Instagram: https://www.instagram.com/brextoncoleinteriors/
Website: https://brextoncoleinteriors.com/
Tik Tok: https://www.tiktok.com/@brextoncoleinteriors
Pre-Order Her Book: https://amzn.to/43eds8S

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

37: 7 Pieces of Technology I Can't Work Without

Fri, 01 Mar 2024 17:00:00 -0800

Tech has become a huge part of my business success. It's actually like it's another employee in my firm! From scheduling appointments to signing agreements, technology has fully been embraced in John McClain Design, and for the better!

If you have not gotten on the tech bandwagon for fear of it being too complicated, well fear no more! I'm going to share my top 7 pieces of technology that I can't work without AND that are easy to install and use.

Here are the tech I will discuss today:

⚙️Showit Website Design: CLICK HERE for free month of Showit https://account.showit.com/r/vp5kkwgm

Website Adjacent: Tonic Template Shop: CLICK HERE to save 15% with code JOHN15 https://tonicsiteshop.com/?ref=john

⚙️ Canva: Graphic Design Software. https://www.canva.com/

⚙️ Scheduling Software (Calendly or Acuity) Calendar Scheduling

⚙️ Snipping Tool Image and Video Clipping

⚙️ Google Drive Online Storage

⚙️Whereby Video Conferencing

⚙️ Slack Team Communication

Good luck on your tech journey! Let me know what you think!

John

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

36: That Time A Client Sued Me

Sat, 24 Feb 2024 10:00:00 -0800

On this episode, well over half a year after launching this podcast, I decided to pull out my very first episode to help explain my "why." If you have not listened to this episode, it's a must listen. If you have listened to it, well, maybe it's time for a cautionary tale refresher! Either way, here's the WHY for this episode:

🤔 Why did I start this podcast?
🤔 Why did I start a learning program for designers?
🤔 Why did I decide to overhaul my entire design business?
🤔 Why do I operate my design business as a business?
🤔 Why do I place such stringent policies and processes in place for my clients (and me) to follow?

Well this episode will explain my why in all it's gory detail! 😬
This episode talks about my lowest point in life and career. And boy was it low!

The very moment when I knew I had to make a choice to either slither away and lose everything or make big changes and begin the rest of my design career the right way. At this point, you know what my choice was, but let me tell you how I came to that decision and the steps I took to get there. Grab a strong drink, and sit back and listen to the most pivotal moment in my life and career.

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

35: Actionable Ways To Increase Your Press & Marketing TODAY

Fri, 16 Feb 2024 20:00:00 -0800

After Market... Marketing. What in the world am I talking about? Well it's actually simple! After Market Marketing is a technique I use to create more awareness around a piece of press or any marketing exposure you have received for yourself or your business.

In this episode, I will discuss WHY you need to initiate a plan for After Market Marketing and 3 easy techniques you can implement right now for marketing your marketing.
I will discuss using :
1) Social Media
2) Blog Posts & Newsletter
3) Thank You's to those who gave you the press.

Don't miss the action-oriented episode on how to REALLY Market your Marketing while also increasing the Top of Mind Awareness for you, your company, and the brands that you partner with.

Download my Free One Page Guide to After Market Marketing HERE: https://john.myflodesk.com/aftermarketmarketing

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

34: The Audacity of Authenticity with Joshua Smith

Thu, 08 Feb 2024 17:00:00 -0800

Let's go deeper. Let's go beyond the fabrics, the wallcovering, and even the paycheck.

On this episode of The Designer Within Podcast, Joshua Smith and I have a heartfelt conversation around so many of the events that occur in our lives: business and personal. Joshua has such an open spirit and heart and he's sharing his thoughts on how he handled the ups and downs that many of us also endure.

In this episode, Joshua and I discuss:
* His personal journey into interior design and how his non-traditional path has led to his success
* The "aha moments" that Josh had in 2023 around pricing his services, choosing his clients, and marketing his business
* How Josh and I relate to the illusion of "too busy" or "too successful" that the general public sometimes have
* The way that Josh starts his day and how it sets him off on the right foot for anything that happens during the day

Sit back, settle in, and enjoy this in-depth conversation with the always interesting and enlightening Joshua Smith.

To find more on Joshua Smith Inc:
Website: https://www.joshuasmithinc.com/
Instagram: https://www.instagram.com/joshuasmithinc/?hl=en

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

33: The Personal Side Of Interior Design With Amala Raj Swenson

Fri, 02 Feb 2024 18:00:00 -0800

I'm so delighted to bring on fellow designer and friend, Amala Raj Swenson to the podcast today. Amala is the Principal Designer & Founder of Amala Raj Interiors based in San Diego, California.

We cover so much in this fun and information filled episode! Here's just some of the topics we will cover:

⭐ The unique way Amala blends her business and personal life
⭐ How Amala's "secret sauce" leads to more and better clients
⭐ The simple yet effective organizational software Amala uses to keep her company running
⭐ How we both feel about using Artificial Intelligence in the design industry
⭐ Amala's advice to new comers to our industry.

This episode is fun, informative, and full of great advice. See you inside!

For more on Amala visit her website at: https://www.amalaraj.com/
Or on Instagram at: https://www.instagram.com/amalarajinteriors/

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

32: How Many Unpaid Jobs Do You Have?

Fri, 26 Jan 2024 18:00:00 -0800

They say when you become an entrepreneur, you trade your 8 hour day for an 18 hour day, which, is kind of true in some ways. BUT.... what about all of the time that you allow to become a part of your workday?

You know? Those unpaid jobs that you keep doing out of obligation to clients and friends and family..

Well I would like to hit this problem head on today and figure out exactly how to eliminate some of those unpaid jobs that you have!

In this unfiltered episode, I will discuss:
🛑 How to recognize the jobs you are working for free
🛑 How to combat the urge to keep saying yes (and learning to say no) to both clients AND friends)
🛑 How to FINALLY get paid for those unpaid jobs
🛑 How to feel great about all of this!

Hate me or love me, I'm speaking the truth to you and it's all for your benefit. Now put those earbuds in and let's get started!

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

31: How Relationships Can Grow Your Business Inside & Out With Susan Hayward Interiors

Fri, 19 Jan 2024 16:00:00 -0800

In this episode, I welcome Susan Hayward and Jillian Hayward Schaible. They are are the mother and daughter design team behind the successful firm, Susan Hayward Interiors in Milton Massachusetts.

In this episode, Susan and Jillian share their interesting insights on how their internal relationship has worked to build a very successful design firm with lots of repeat and long term clients.

We also discuss:
* How working together actually WORKS for them
* How interior design is not the first career of either designer
* The marketing method that brings in constant business for their firm
* How Susan & Jillian have set themselves apart from other designers in their area
* The transparency method of business operations that they swear by
* How their love of residential design morphed into a successful commercial design division for their company.

I know you'll enjoy this fun and very insightful episode with Susan and Jillian of Susan Hayward Interiors.

For more information about Susan Hayward Interiors, visit them at:
https://www.susanhaywardinteriors.com/
or on Instagram at https://www.instagram.com/suhayinteriors/?hl=en

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

30: How To Overcome The Fear of Pricing Your Services For Your Value

Fri, 12 Jan 2024 09:00:00 -0800

Hi Friends! Can I celebrate episode 30 with you for a moment?! That's 30 weeks of podcasts in your earbuds from me, & I'm so thankful that you take this journey of learning with me every week.

Today's episode is another BTS episode! I'm sharing an actual PRIVATE member podcast episode that I created for my program, Design Success Academy.

Here's what you will learn in this note-taking, head nodding episode:
Key Points:

How to deal with the reluctance to discount yourself and the need to recognize the value of your services.
The significance of setting boundaries and not compromising on pricing.
Overcoming the fear of hearing "no."
Embracing discomfort and making incremental progress in pricing confidence.
The positive aspects of people-pleasing when within agreed boundaries.
How to overcome the fear of presenting prices and suggests strategies to confidently communicate pricing to clients.
Can a gatekeeper help you in managing pricing conversations?
Scope Creep and the importance of a detailed scope of work in the agreement.

Enjoy and I'll see you next week!
xo
John

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

29: Don't Price Another Project Before Listening To This Episode!

Thu, 04 Jan 2024 18:00:00 -0800

And I mean that! :)

In this short but powerful episode, I am sharing with you some insights that I shared during a coaching session recently with a student of mine. The student was having issues with clients trying to dictate the investment amount of projects and even my student's design fees!

As you can tell, this doesn't bode well with me, but the blame is on us as business owners to educate our future clients on how operate our companies, particularly how we price our products and services.

In this episode you will learn:
💲How to discuss investment amounts with clients so that everyone is happy
💲How to choose a service category for every client
💲Why you need a set of deliverables for each type of service you offer
💲The BEST time to create your services (hint: it's not when you think)
💲How to TRULY serve your full service design clients

This episode might be short but it's PACKED full of juice! Now, grab a pen and paper and settle in for your own private coaching session with me!

Enjoy!

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

28: The Good, Bad, & Ugly of My 2023 & 3 Easy Steps For You To Plan Your Own Year

Fri, 29 Dec 2023 09:00:00 -0800

Ok friends, I'm being even more open and vulnerable today than ever.

I'm sharing with you my own year end review and the results of that. I took a deep dive into my own 2023 and found out the good, the bad, and the ugly of this past year. I found areas that went well....and then some that did not go so well.

But the beauty of a good year end review is that you learn from the past and make a new path for the upcoming year and that's what I'm doing for you today. Now, trust me, there were LOTS of good moments and I'm sharing those too, because those "wins" are just as valuable.

In this SUPER detailed episode, I'm going to share with you:
*The Good, Bad, & Ugly of My 2023
*The lessons learned and what I'm planning for 2024
* A simple 3 step model for evaluating your own year (I mean it, it's EASY)
*TONS of actionable advice for you to implement right now in your own business

I hope this episode is helpful for you to see the ups and downs of the roller coaster ride of life and business; and mostly I want you to take the time to review your own life and business with this simple model.

Head to www.johnmcclain.co for the free download exercise to plan your own year with 3 simple steps.

HAPPY NEW YEAR!

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

27: From the Vault: Discovering & Blending Your Authentic Self With Your Business

Fri, 22 Dec 2023 08:00:00 -0800

At this time of the year, it's important to reflect on the past year, but also to reflect on ourselves, as human beings on this planet. With that thought in mind, I'm pulling out an episode from the archives about that very subject.

As entrepreneurs or anyone working in a client facing business, we often find ourselves balancing our personal and business lives, and authenticity is the key to success in both areas. Authenticity is about being true to yourself and your values, expressing your genuine thoughts and emotions, and aligning your actions with your beliefs, motives, and personality. In the context of business, it means presenting your brand, products, and services in a clear and transparent manner, while selectively infusing your personal values.

In this podcast, we will discuss more about what authenticity is and what is is not, and my 10 steps to become more authentic in your personal and professional life:

1) Define Your Core Values
2) Love Who You Are
3) Tell Your Story
4) Build Real Customer Connections
5) Work In The Transparency Model
6) Lead Your Team
7) Be Authentic on Social Media
8) Love What You Do/Believe What You Sell
9) Stay True To Your Purpose
10) Embody Consistency

If you struggle with clearly defining your authentic self and showing it to the world, this episode is for you!

FREE DOWNLOAD: Discovering Your Personal & Company Values Workbook

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

26: Use This Filter To Answer Every Question - Forever

Fri, 15 Dec 2023 11:00:00 -0800

I'm back with another "Take a Walk With John" episode! You all seemed to like the last one, and I felt inspired on a recent walk through my neighborhood, so out came my phone and I hit record.

In this walking episode, I'm talking about when and how to say no. It's a hard thing to do sometimes, and we, as people pleasers, tend to feel we have to overexplain the reasoning behind it. And when saying YES to everything, you are forgetting the things that really matter to you, i.e. your own values and priorities.

I want to show you the filter that I use for every opportunity and every decision in my life and business and how this one filter can give you an answer faster than one of those shakable Magic 8 Balls!

Here's what we talk about in this episode:
* How to define your "Golden Thread Of Values" and how it weaves its way into all aspects of your life
* What traits in yourself and in others help to define your values
* Are you stealing from your family and yourself to give to others?!
* Create a How I Work Document for YOU!
* The hot take for this episode and how you can instantly start to implement my method.

The time is now my friend! I know you're a busy bee, so why are you saying yes to things that don't light you up and are not a fit for your values. It's time to realize that NO is a complete and total sentence and that your values will always back you up with that statement.

Now, I want you to say YES to listening to this episode! See you inside! I just know you will love it!

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

25: Lessons Learned From a TV/Film Industry Design Legend

Thu, 07 Dec 2023 12:00:00 -0800

You're in for a real treat in this episode!
My talented friend Beth Kushnick is here and we are diving deep into her 30+ year career as a set decorator. Beth has honed her design chops starting with the original production of Little Shop Of Horrors on Broadway to TV shows and movies that I know that you have all seen today.

In this fun, enlightening episode we will discuss:

The immediate parallels between set decorating and designing for residential clients.
Beth's process for set decorating
Why (and How) Beth lives by the mantra of always saying "yes" to everything!
Fads: Friends or Foe? Beth and I weigh in
Beth's high/low set decorating tips that you can implement in home design
How pivoting is essential as a business owner and Beth's method of pivoting after the writer's strike and actor's strike

I KNOW you will love hearing this side of our industry and the ups and downs of set decorating and will see a lot of your own business model in this episode. After we're done, you'll also be recognizing her sets from all of your favorite tv shows and movies.

Find more about Beth here:
Website: https://www.bethkushnick.com/
Instagram: https://www.instagram.com/bethkushnick/
Beth's Podcast: Decorating the Set: From Hollywood to Your Home with Beth Kushnick: https://podcasts.apple.com/us/podcast/decorating-the-set-from-hollywood-to-your-home-with/id1519062454

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

24: How To Create Your Own Social Network

Fri, 01 Dec 2023 18:00:00 -0800

Welcome to Episode 24 of The Designer Within Podcast! Can you believe it's already December? Time flies!

Today's episode is a bit different—it's a broadcast of a segment from a recent online presentation I did for designers. The topic? How to "social media-proof" your company.
In the original hour-long presentation, I covered various aspects, but I've condensed it to about 25 minutes for you.

I'll discuss why social media shouldn't be your sole marketing platform, the good and bad sides of social media, and the importance of creating your own social network.

We'll explore the drawbacks of relying solely on social media, such as the risk of diluting your target audience and the potential costliness of boosting posts. Then, we'll delve into the positive aspects, like developing your unique voice, fostering empathy through sharing, and the quick and easy implementation of social media content.

The key takeaway? Imagine a world without social media. What would you do if it all disappeared? My solution: create your own social network. I'll guide you through the concept and highlight the benefits. You'll have a community of like-minded individuals, be in control of your content, and enjoy unlimited growth potential.

We'll explore one of my favorite ways to develop your own social network: in-person interactions. These opportunities provide a chance to connect with your target audience, nurture relationships with vendors, and position yourself as an industry expert.

Remember, your social network extends beyond social media platforms. It's a powerful tool that you can shape and grow. So, grab your notepad, whether you're on a walk or doing household chores, and let's dive into this note-taking episode. I hope you find valuable insights on social media-proofing your company!

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

Thu, 28 Sep 2023 05:00:00 -0700

Today we welcome Jude Charles as our guest on The Designer Within podcast! Jude is a author, filmmaker, and consultant, but more so he is a powerful storyteller who especially loves partnering with us Interior Designers (thankfully!)

Jude helps entrepreneurs make money by using the power of storytelling. I truly loved this conversation because I too understand and value the power of a story.

I first heard of Jude after he created a beautiful docuseries for my friend, LuAnn Nigara. Check that out if you haven't yet, it's really really well done and insightful.

In this episode, Jude share SO much value for all of us.
Here's a bit of what you will hear in this fun and insightful episode:

Jude's powerful story of how HE started in his career (hint: teachers rock!)
How one AHA moment of near desperation changed the way he valued his work
What's a story "hook" and how I'm going to add one to my simple Insta stories
How to create your own story board (and a free download for you)
After-Market Marketing: What it is and why you should do it
The importance of your story and why it's crucial to your success
How to overcome the fear of being on camera and sharing your story
Specific places to place your videos for all the eyeballs to see (some might surprise you)

I promise you, you will leave this episode inspired and energized to develop and share your own story!

MORE ABOUT JUDE:
Instagram: https://www.instagram.com/judecharles/
Website: http://JudeCharles.co
Download Jude's Freebie: 10 Storytelling Prompts for Interior Designers:
https://judecharles.co/lead
Jude's Book, Dramatic Demonstration: http://JudeCharles.co/book

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

14: Listen To Your Heart: The Power of Being Original

Thu, 21 Sep 2023 07:00:00 -0700

In this podcast episode, I am talking about listening to your heart. 💓

This could apply to all aspects of life, but for the purpose of this podcast, I am taking a sample of the first chapter of my book, The Designer Within, and diving deeper into Chapter 1 (also aptly called "Listen To Your Heart."💓💓

This episode is for both homeowners (clients) AND designers, so I want EVERYONE to listen up!💓💓💓

The first chapter of my book is my own home and I truly did listen to my heart when I was designing it, but this episode is much more than just a recap of the chapter, we also dive into some "taboo" topics that some are timid to discuss.

Here is what you will learn in this episode:
❣️ Why It's Important To Listen To Your Heart When Designing Your Home
❣️ Specific Ways That I Listened To My Own Heart In My Home
❣️ The Responsibilities of Both Designers & Clients When Designing
❣️ Why I'm Over "Copy Cat" Design
❣️ A Story of "Copy Cat" Design That I Experienced
❣️ The Real Reason Interior Designers Do What We Do

So grab a cup of something (or shake that cocktail shaker) and settle in as we talk about listening to that important voice that's in your heart. 💓💓💓

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

13: Finding & Growing Your Brand With Jess Ponce

Thu, 14 Sep 2023 17:00:00 -0700

Well, it's here! My first episode with a guest! And this one is special.

Today's guest is Jess Ponce, Jess is not only a great speaker, author, & brand coach, but he's also a friend with a direct connection to my book! Listen in to find out how. Here's what you will learn in this action packed episode FULL of good brand advice for a business of any size:

What is your brand and how do you define it?
The difference between large and small brands
How to be confident when speaking about your brand
How social media can help grow your brand
How to properly partner with larger brands
How body language affects your public persona
How Jess defines the "A-Factor"
The celebrity that Jess admires for her body language openness
Everyone is a celebrity according to Jess and he will tell you why
What 3 points you should always have in mind when presenting your brand
My own AHA moment of the interview and it centers around niching down

DOWNLOAD: Discovering Your Company's Values (Branding Step 1)

Renowned globally for his brand communication expertise, Jess Ponce III is a media coach for anyone promoting a brand.

Industry giants who seek Jess for his custom coaching have included Lucasfilm, Disney, LinkedIn, Ritz Carlton, and BNP Paribas. Armed with deep media experience that includes production and programming for ABC, Warner Bros., MTV, and more, Jess is the creator of the trademarked A-Factor, a brand empowerment process that teaches the Art of Authentic Self Promotion.

A gifted speaker and a nationally known commentator on body language and celebrity culture, Jess is the president of JP3 Global Media, where he empowers business leaders and subject matter experts to project brand influence with confidence and authenticity on-air and in-person.

Jess Ponce's website: https://www.jp3globalmedia.com
Instagram: @jessponce

Jess's Books:
1. "Everyday Celebrity," A Personal Branding Guide from a Hollywood Media Coach
2. "A.W.E.S.O.M.E." 7 Keys to Unlock The S

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

12: Celebrating My Book & Revealing My Design Process!

Thu, 07 Sep 2023 08:00:00 -0700

Happy Bookiversary to Me!
It's the one year anniversary of my book, The Designer Within, but for this anniversary, the gifts are for YOU!

On this podcast episode, I am pulling back the curtain to why I wrote my book, what's inside it, and diving deep into the first portion of my book, which is my actual design process!

In this episode, you will learn:

My Detailed 6 Step Design Process
How To Determine Your Own Design Style
The One Component You Can Never Leave Out of a Design Plan
How I Wrote My Book & Who Inspired Me To Do So
How You Can Win Your Own Free Copy of My Book!

10 lucky winners will receive a signed copy of my book, The Designer Within, and one grand prize winner will receive The Designer Within Grand Prize Box! Giveaway runs 9/7/23-11/3/23.

CLICK HERE & FOLLOW THESE STEPS TO ENTER THE GIVEAWAY!

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

11: How To Create A "How We Work" Document For Your Business

Thu, 31 Aug 2023 08:00:00 -0700

Transparency and Clarity are the building blocks for a successful working relationship between creatives and clients, and the "How We Work" document is a crucial component. Today, I want to share with you my exact How We Work document and the components inside it that create a better working relationship with our clients and my team.

In this episode, we will discuss:

What a How We Work document is
Why You Need A How We Work Document
What You Should Include in Yours
What I Include In Mine

Here are categories you could consider including in your document:
Overview of Your Design Process
Project Timeline
Project Budget/Fees/Procurement/Payment Methods
Communication (Methods and Timeliness)
Revisions & Scope/Scope Creep
Collaboration Methods
Contractual Information

Here are the categories I include in my How We Work document:
Welcome Page
Design Phases Page
Detailed Design Process (Project Journey) Page
Headings:
Communication (How & When)
Project Management System
Project Timeline
The Emotional Design Coaster page (detailing the emotional ups and downs of a project)
Thank you Page

Whatever categories you include, use this as your opportunity to say what you might be apprehensive to say in person and set the tone for each and every client relationship.

Start today and create your own "How We Work" document and set your projects off on the right path with super clear communication and mutual understanding between your clients and you!

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

10: How Dreaming Big In Your Business Brings Big Rewards

Thu, 24 Aug 2023 07:00:00 -0700

Dreaming is crucial to the success of any entrepreneur. It is not lazy, on the contrary, it is actually proactive...but proactive in a very special way. In almost an autopilot kind of way.

Dreaming has been a huge part of the success of many business owners and public figures in the course of history, including me. Today, I'm going to share with you how making time to dream is a crucial part of your daily, weekly, monthly, and yearly goal setting. I will also share some specific ways in which dreaming has led to successful outcomes for me personally.

In this episode you will learn:
☁️What are the benefits of allowing your mind to dream without interruptions?
☁️What is the difference between dreaming and brainstorming?
☁️How to effectively dream on a regular basis
☁️How dreaming fuels your passions
☁️How changing my own title within John McClain Design has allowed me to dream more
☁️How to turn your dreams into goals

Now relax my friend. You have full permission...FULL permission to find that special space and dream big.

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

9: How To Take A Vacation (While Your Business Still Operates)

Thu, 17 Aug 2023 07:00:00 -0700

Sounds simple enough, right? Book a trip...Take a trip...
Not so easy when you are a business owner!
There are so many things to consider: current clients, potential clients, vendors, trades, existing orders, new orders, and so much more.
Well fret no more my friend. It's time to finally take that vacation and avoid burnout before you burn totally out.
In this episode you will learn:

🌴The fact that you're probably hearing this episode while I'm on a cruise in Spain ;) and how that's happening
🌴The importance of setting up Standard Operating Procedures
🌴Technology is your friend when it comes to time away from your company
🌴How to properly delegate your tasks while you are out of the office
🌴The best timing to let your clients and colleagues know you will be on vacation.

You deserve time away from work! It will allow you to dream bigger and your company to flourish when you return. Inspiration abounds when you free your mind. Now exhale and start planning that getaway!

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

8: Setting Expectations Around Timelines & Responsibilities

Thu, 10 Aug 2023 09:00:00 -0700

Today we're delving into a crucial aspect of interior design projects that can make or break the entire experience: setting clear expectations around timelines and responsibilities for all parties involved, from the inception of an idea to the final reveal.

The timeline is truly the heartbeat of a quality interior design project, without a realistic timeline, nothing gets accomplished.

In this episode, you will learn:

The exact point in a project journey to begin setting timeline expectations
When and how to establish each party's responsibilities of a project
Communication and its relationship to timeline expectations
The very last step you need to do in your timeline expectation setting planning

My goal is for you to gain a deeper understanding of the pivotal role that setting expectations around timelines and responsibilities plays in the world of interior design. Remember, it's more than just creating beautiful spaces; it's about orchestrating a symphony of creativity, collaboration, and effective communication.

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

7: How To Set Pricing Expectations With Your Clients

Wed, 02 Aug 2023 19:00:00 -0700

Pricing is not always the most fun topic in any discussion, but we are running a business, so it's 100% necessary! The easiest way to prevent issues around pricing conversations is to set very clear expectations for your clients.

In this episode Setting Pricing Expectations, which is Part 2 in my 3 Part series on Setting Expectations, I'm spilling the tea on all the specific ways that I set expectations around pricing for my own clients and how they have helped my business grow.

In this episode you will learn:

💲The exact point of when you should start conversations about price
💲Specific ways to introduce pricing into your everyday business activities to make it easier for your client and you to avoid misunderstandings
💲How I use my own Designer Calculator to effectively calculate design fees
💲What I include in my Menu of Services and Investment Guide
💲How I structure my presentations for complete clarity in pricing
💲Simple ways to overcome your fear of discussing price

Put that fear of pricing aside and learn these easy to begin techniques to start setting your client's expectations for price right away! You'll gain a more profitable business and more trusting, long lasting clients.

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

6: The Importance Of Setting Expectations In Your Business

Thu, 27 Jul 2023 11:00:00 -0700

Expectations can make or break a business. More specifically, CLEAR and OBTAINABLE expectations lay the groundwork for client, vendor, and overall business success.

In this episode, we begin PART 1 in a 3 PART SERIES: "The Importance of Setting Expectations."

This episode will lay the foundation for better understanding the what and why of clear expectation setting, why we are sometimes fearful of setting expectations, and a definitive roadmap to start setting expectations TODAY.

In this episode you will learn:

How to recognize the difference between Realistic Expectations and Unrealistic Expectations
How to recognize the fears we have around setting expectations and how to overcome those
Specific ways to set expectations as Interior Designers & Creatives

Enjoy this first episode in a three part series on setting expectations, and come back for the next two episodes as we continue to dive deeper into setting expectations around pricing and timeframe and the responsibilities surrounding both.

Text Me a Message!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

5: How To Create YOUR OWN Success Path

Thu, 20 Jul 2023 19:00:00 -0700

SUCCESS! Not a long word, but possibly a long definition. In this episode, we will discuss YOUR definition of success and how to break free from what society tells you success should be. It could be a tough question to answer, but I'm going to give you a guide map to follow to set your goals to achieve true success catered just for you. I'll share my own journey to personal success and how I too redefined my own success.
Here's the highlights of this episode:

How to begin defining your own definition of success and climb your own ladder
How to recognize unhealthy comparisons with society's "success"
The S.M.A.R.T. Method of goal setting
How do your values and principles play a role in your success?
When to pivot and adjust your ladder of success

Now get started and build that success ladder on your own terms!

Free Workbook: Defining Your Own Success: DOWNLOAD HERE: https://tinyurl.com/3r7c3hjz

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

4: My Top 5 Marketing & Sales Tips For Any Business

Thu, 13 Jul 2023 07:00:00 -0700

I. LOVE. MARKETING! (It's more powerful if read in your best Oprah voice). But the fact is true! I DO love marketing and sales, but only on my terms. How is that even possible you ask? Well let me tell you.
In this episode of The Designer Within, I have whittled down my favorite Marketing & Sales methods and techniques to my top 5 tips. By using these simple and easy to follow methods, you too can market and sell like second nature.
Let's face it, everything we do is sales and marketing in some way or another, so why not embrace it and enjoy it?!

In this episode you will learn:

How to believe in yourself and what you are marketing
Why and how to separate your ego from sales and marketing
The value in knowing who you are marketing and selling to
The importance of staying up to date on the latest marketing techniques
My specific favorite marketing methods that always work for me
What Dolly Parton says about marketing ;)

Now get out there and spread the good word about yourself and your company!

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

3: Discovering & Blending Your Authentic Self With Your Business

Thu, 06 Jul 2023 08:00:00 -0700

As entrepreneurs or anyone working in a client facing business, we often find ourselves balancing our personal and business lives, and authenticity is the key to success in both areas. Authenticity is about being true to yourself and your values, expressing your genuine thoughts and emotions, and aligning your actions with your beliefs, motives, and personality. In the context of business, it means presenting your brand, products, and services in a clear and transparent manner, while selectively infusing your personal values.

In this podcast, we will discuss more about what authenticity is and what is is not, and my 10 steps to become more authentic in your personal and professional life:

1) Define Your Core Values
2) Love Who You Are
3) Tell Your Story
4) Build Real Customer Connections
5) Work In The Transparency Model
6) Lead Your Team
7) Be Authentic on Social Media
8) Love What You Do/Believe What You Sell
9) Stay True To Your Purpose
10) Embody Consistency

If you struggle with clearly defining your authentic self and showing it to the world, this episode is for you!

FREE DOWNLOAD: Discovering Your Personal & Company Values Workbook

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

2: The Power of The Process

Thu, 29 Jun 2023 10:00:00 -0700

Processes are Powerful! Before your eyes glaze over, hear me out! Detailed systems and processes literally saved my business (and my sanity) from extinction. In this VERY detailed episode, I discuss why I implemented processes into my company, how YOU can do it in 3 easy steps, and the huge benefits for your professional and personal life. Grab a pen, grab a coffee, and let's get the PROCESS started!

CLICK HERE to download my free Systems and Processes Guidebook

Software mentioned in this episode:
Asana
Monday.com
My Doma
Houzz Pro
Vimeo
Loom
Zoom
Whereby

Text Me a Message!

_____________________________________________________________________________________

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://ww

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

1: The Most Pivotal Moment In My Life & Career

Thu, 22 Jun 2023 08:37:56 -0700

Welcome to the first episode of The Designer Within Business podcast! All of the episodes are designed to help you along your journey as an interior designer and business owner.

Today's episode is the "why." Why do I operate my design business as a business? Why do I place such stringent policies and processes in place for my clients (and me) to follow? Why did I want to share all of this information with you and the rest of the world? Well, hang on to your architectural ruler, this episode talks about my lowest point in life and career. And boy was it low!

The very moment when I knew I had to make a choice to either slither away and lose everything or make big changes and begin the rest of my design career the right way. At this point, you know what my choice was, but let me tell you how I came to that decision and the steps I took to get there. Sit back and listen to the most pivotal moment in my life and career. I'm so happy you're here! Welcome to The Designer Within Business Podcast!

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