What if the thing you're trying to fix in your interior design business isn't actually the problem?

I've had designers tell me they need more clients when the real issue is profitability. I've had designers convinced they need another employee when their business doesn't have the systems, financial capacity, or leadership structure to support one. And I've seen designers try to fix their marketing when the offer underneath it isn't clear enough to market.

That's why I'm changing the way I coach—and why I'm introducing The Design Business Diagnostic.

In this episode:

•  Why the problem making the most noise isn't always the root problem 
•  Why I've moved away from solving business issues in isolation 
•  The five areas I diagnose in an established interior design business 
• Financial Foundation: understanding the economics underneath your revenue 
• Predictable Marketing: creating consistent demand before you need it 
• Human Capital: putting the right people into the right structure 
• CEO Leadership: building a company that doesn't depend on you for everything 
• Products & Offerings: creating clear, profitable services the business can deliver well 
•  How weaknesses in one area create symptoms somewhere else 
•  Why tactics only work when the business underneath them is ready 
•  What we're covering throughout the next five episodes 

This is the beginning of The Design Business Diagnostic, a new series where we're going deeper into each of these five areas. I don't want you simply asking, Do I know this? I want you asking, Is this actually working in my business? That's the distinction Katie makes as she introduces the upcoming series. 

If you're already wondering which area is actually holding your business back, book your complimentary 15-minute Business Diagnostic Call at FixMyDesignBiz.com.

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If I wanted to 10X the revenue of my interior design firm, I wouldn't start with marketing, higher prices, bigger projects, or another revenue stream. I'd start by asking whether the business I've built could actually handle ten times the work.

In this episode, I'm breaking down the six things I would focus on before aggressively growing revenue. We'll talk about designing the company you actually want to own, finding your highest-value work, fixing capacity before creating demand, removing the owner as the default decision-maker, understanding your real economics, and only then building the revenue engine.

In This Episode:

•  Why 10X revenue can break an unprepared design firm 
•  The difference between increasing volume and actually scaling 
•  How to design the business before choosing the revenue goal 
•  Why your biggest opportunity may already exist in what you do best 
•  How to fix capacity before increasing marketing and demand 
•  Why institutional knowledge needs to replace tribal knowledge 
•  How to stop making the owner the answer to every question 
•  Why some revenue is far more valuable than other revenue 
•  How existing clients can become one of your biggest growth opportunities 
•  The difference between 10X effort and 10X leverage 
•  The 10X exercise every established interior designer should do 

The question isn't simply, How do I make more money? It's, What kind of business is capable of producing that money without requiring ten times more from me?

If you want to grow but aren't sure what actually needs to change first, book a complimentary 15-minute Business Diagnostic Call at FixMyDesignBiz.com.

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If your interior design firm is already making six figures, multiple six figures, or seven figures, the business advice that helped you get established may not be the advice that gets you to the next level.

In this episode, I'm breaking down what I would stop listening to if I were strategically growing an established design firm today. We're talking about why more revenue isn't always better revenue, why being busy isn't a hiring strategy, why more marketing won't fix weak positioning, and why a good opportunity can still take your company in the wrong direction.

I'm also sharing the six areas I would prioritize instead if I wanted to build a more profitable, scalable, and strategically valuable firm.

In This Episode

•  Why established firms should prioritize better revenue over more revenue 
•  When adding services creates unnecessary operational complexity 
•  Why being busy isn't enough reason to hire 
•  Where founder involvement creates value—and where it limits growth 
•  Why positioning should come before increasing your marketing 
•  How to evaluate whether an opportunity is strategically useful 
•  Why established firms should price from their own financial data 
•  How existing client relationships can become a powerful growth engine 
•  Why standardization needs to happen before scaling 
•  The six levers I'd prioritize for the next stage of growth 

Once your business is established, the goal isn't to get busier. It's to identify the decisions, relationships, processes, and areas of expertise that create disproportionate value.

If you're ready to figure out where that leverage exists in your own business, book a complimentary Problem-Solving Call at FixMyDesignBiz.com.

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If you're overwhelmed in your interior design business, hiring someone can feel like the obvious next step. But bringing another person into a business with unclear processes, weak financial visibility, or undefined responsibilities doesn't remove the chaos. It can actually create more of it.

In this episode, I'm breaking down how to know whether your design firm is truly ready to hire and why "I need help" isn't enough information to create a job description. We'll look at how to identify what's really consuming your time, determine whether you need an employee at all, understand the true financial cost of hiring, and build the systems a new team member needs to succeed.

In This Episode

•  Why overwhelm doesn't automatically mean you need an employee 
•  How to identify the work that actually needs to leave your plate 
•  Why an assistant designer may be the wrong first hire 
•  The financial numbers you need to understand before adding payroll 
•  The hidden costs of hiring beyond salary or hourly rate 
•  When fractional or part-time support makes more sense 
•  Why systems need to exist before delegation can work 
•  How to define ownership and decision-making for a new role 
•  Why early-career hires often require more capacity before they create it 
•  The difference between adding employees and building capacity 

Before you ask, Who can help me?, ask a better question: What does my business actually need? That shift can be the difference between adding another expense and intentionally building the team that takes your firm forward.

If you're considering your next hire and want help figuring out what your business actually needs, book a complimentary Problem-Solving Call at FixMyDesignBiz.com.

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What happens when you build the interior design business you spent years dreaming about—and realize you don't really enjoy running it anymore?

In this episode, I'm talking about a stage of business ownership that doesn't get nearly enough attention: when your business looks incredibly successful from the outside but no longer feels successful to you. You have the projects, revenue, team, and recognition you wanted, yet you're still carrying every major decision, checking email on vacation, and wondering why growth hasn't created the freedom you expected.

This doesn't necessarily mean you don't love design anymore. You may simply have outgrown your current role inside the business.

In This Episode

•  Why revenue growth doesn't automatically create more freedom 
•  How to tell when you've scaled activity without scaling autonomy 
•  Why your greatest strengths can eventually create owner dependency 
•  How to separate business success from personal satisfaction 
•  Auditing the role you currently play inside your design firm 
•  Deciding what responsibilities should still belong to you two years from now 
•  Why growing businesses need a "stop doing" strategy 
•  How to test whether your company can operate without you 
•  Redefining what success means in your next stage of business 

You don't have to tear down the successful interior design firm you've built just because the current version no longer works for you. Sometimes the next stage of growth isn't about making your business bigger. It's about making it better to own.

If you know something needs to change but you're too close to the business to see exactly what that should be, book a complimentary Problem-Solving Call with me at FixMyDesignBiz.com.

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Some of the most important decisions you'll ever make in your business won't feel urgent.

There won't be a client demanding an answer or a deadline forcing your hand. Instead, they'll be the quiet leadership decisions that determine how resilient, profitable, and sustainable your business becomes over time.

In this episode, I share six strategic decisions every interior designer should make before they're absolutely necessary. We discuss reducing client concentration, protecting intellectual property, documenting institutional knowledge, strengthening your portfolio strategy, planning for continuity, and building a business that creates more choices for your future.

In This Episode

•  Why mature businesses protect optionality 
•  How to reduce hidden risk inside your firm 
•  The dangers of client concentration 
•  Why organization isn't the same as strategy 
•  Protecting your intellectual property 
•  Building a portfolio that supports your future 
•  Creating continuity plans before you need them 
•  The difference between building a business and building yourself a job 

The strongest businesses aren't simply successful today. They're intentionally designed to remain strong tomorrow.

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Feeling overwhelmed is one of the most common experiences for growing interior design business owners. When projects begin piling up and every decision seems to depend on you, hiring can feel like the obvious next step. But what if overwhelm isn't actually telling you that you need another employee?

In this episode, I explore why hiring is often used to solve the wrong problem. We discuss how to identify whether you're facing a true capacity issue or whether your business is really asking for stronger systems, better processes, clearer boundaries, or improved delegation. Before you write a job description, learn how to think like a CEO and diagnose the real source of the pressure.

In This Episode

•  Why overwhelm is information, not a hiring strategy 
•  The difference between capacity problems and systems problems 
•  How to identify what's really creating pressure in your business 
•  Why organizing work should come before creating a position 
•  Choosing the right level of support for your business 
•  Preparing your business for delegation and future growth 
•  Thinking like a CEO when making hiring decisions 

Hiring isn't about escaping overwhelm. It's about creating the right support at the right time for a business that's ready to grow.

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What happens after a client asks you to expand the scope of a project?

For many interior designers, this is where profitable projects begin to lose momentum. Without a clear process, additional work can quickly turn into unclear expectations, shrinking margins, and unnecessary stress. The way you respond in that moment says far more about your business than the email itself.

In this episode, I break down the one email I wish every interior designer would send when a client wants to add another room or phase to a project. More importantly, I explain the systems, contracts, communication, and leadership that need to exist behind that email if you want to build a profitable, scalable design firm.

In This Episode

•  Why project expansion should never feel chaotic 
•  The client email every designer should have ready 
•  How to confidently manage additional services 
•  Why contracts should support long-term client growth 
•  Turning expanded scope into profitable opportunities 
•  The systems that create trust and strengthen client relationships 
•  How professional firms make growth feel seamless 

Business growth doesn't come from constantly finding new clients. It comes from serving your existing clients so well that they continue choosing you again and again.

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Are you turning away small projects because they don't seem profitable enough?

You may be missing one of the biggest opportunities in your business.

In this episode, I challenge the common belief that designers should only pursue large, full-service projects. Instead, I explain why evaluating the client—not just the project—can lead to stronger relationships, more repeat business, and greater long-term profitability.

We also dive into customer lifetime value, profitable entry offers, scope management, and how to create a business that grows through relationships rather than constantly chasing new leads.

In This Episode, We Cover:

•  Why small projects aren't always small opportunities 
•  The difference between hiring the project and hiring the client 
•  Understanding customer lifetime value in an interior design business 
•  How to create profitable entry-level design services 
•  Why scope growth isn't always scope creep 
•  Building contracts that support additional services 
•  Creating repeat clients instead of constantly finding new ones 
•  The mindset shifts that lead to sustainable business growth 

The goal isn't simply to book bigger projects.

It's to build relationships that create value for years to come.

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Referrals are one of the best compliments your business can receive—but they shouldn't be the only way you're attracting clients.

In this episode, Michelle Lynn and I unpack one of the biggest myths in the interior design industry: that being "referral only" is the ultimate sign of success. While referrals are an incredible source of business, relying on them alone creates an unpredictable pipeline and makes it difficult to confidently grow your firm.

We dive into what it actually takes to build a sustainable sales and marketing system—from blogs and SEO to email marketing, social media, and creating a repeatable sales process that supports long-term growth.

In This Episode, We Cover:

•  Why referral-only businesses often struggle with consistency 
•  The difference between referrals and a true marketing strategy 
•  How to create a predictable pipeline of ideal clients 
•  Why consistency matters more than constantly creating new content 
•  How blogs, SEO, Pinterest, email marketing, and social media work together 
•  Why every interior designer needs a documented sales process 
•  The importance of building a business that supports the life you actually want 
•  How intentional marketing creates more freedom and stability 

If you've ever wondered why your business feels like it's constantly riding the highs and lows of referrals, this episode will help you shift your thinking and build a more intentional approach to growth.

Because referrals are a wonderful bonus.

They're just not a business strategy.

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Growing your business should feel exciting—but if you've ever wondered why success suddenly feels heavier, this episode is for you.

One of the biggest misconceptions in the design industry is that growth automatically creates more freedom. In reality, growth often exposes the parts of your business that have been held together by your own talent, memory, and constant involvement.

In this episode, I'm talking about the hidden trade-offs of scaling a design firm, why so many business owners misdiagnose the problem, and the leadership shifts required to build a business that can continue growing without depending on you for everything.

In This Episode, We Cover:

• Why growth often feels harder before it feels easier
• The hidden trade-offs of scaling an interior design business
• How owner dependency quietly limits growth
• The difference between personal excellence and transferable excellence
• Why more clients won't solve structural problems
• The leadership shifts required to build a scalable design firm
• How to protect your standards without carrying every detail
• What it really means to lead as the CEO of your business

If your business is growing but feels heavier than you expected, this conversation will help you understand why—and what to do next.

Because the goal isn't just to build a bigger business.

It's to build one that can grow without costing you your creativity, your profitability, or yourself.

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Most interior designers think they have a revenue problem.

But what if the real issue isn't how much money is coming in?

What if it's how much money is quietly leaking out?

In this episode, Katie breaks down one of the biggest profitability challenges facing design firms today: hidden profit leaks.

From scope creep and revision loops to owner over-involvement and untracked labor, many designers are losing thousands of dollars without realizing it.

In this episode, you'll learn:

• Why revenue and profitability are not the same thing
• The hidden profit leaks affecting most design firms
• How scope creep impacts your bottom line
• Why tracking time still matters—even with flat fees
• The role owner dependency plays in profitability
• How to identify margin erosion before it becomes a bigger problem
• The CEO mindset shift that helps protect profit

If you've ever felt like your business should be more profitable than it is, this episode is for you.

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One of the biggest misconceptions I see in the interior design industry is the belief that profitability automatically means your business is healthy.

It doesn't.

You can have beautiful projects, happy clients, strong revenue, and still be operating a business that can't handle another level of growth.

In this episode, I'm breaking down the difference between a profitable design business and a scalable design firm—and why that distinction matters if you're trying to move from six figures to seven figures.

We're talking about the hidden ways owners compensate for weak systems, how growth exposes structural problems, and why building a load-bearing business matters more than simply increasing revenue.

In This Episode, We Cover:

• Why profitability and scalability are not the same thing
• The signs your business may already be at capacity
• How owner dependency creates hidden risks
• The four load-bearing elements of a scalable design firm
• Why more growth often reveals business weaknesses
• How to run a simple load test on your business
• The CEO mindset required for sustainable growth

If you've ever felt like your business is working but something still feels off, this episode is for you.

Because the goal isn't just to make more money.

It's to build a business that can actually carry the success you're creating.

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What if the biggest thing holding your business back isn't your team, your workload, or your schedule?

What if it's the fact that your business still depends on you for everything?

In this episode, I'm diving into one of the biggest growth barriers I see in interior design firms: owner dependency. It's the moment many business owners reach where the business is growing, revenue is increasing, and the team is expanding—but somehow everything still comes back to them.

We're talking about the difference between delegation and authority, why so many designers become the bottleneck without realizing it, and the leadership shifts required to move from being the operator of your business to becoming the CEO.

In This Episode, We Cover:

• The hidden signs your business is too dependent on you
• Why growth can actually create more pressure instead of more freedom
• The trap of "it's faster if I do it myself"
• How owner dependency impacts your team, clients, and profitability
• The difference between assigning tasks and delegating decisions
• Why recurring problems should become systems
• How to create a business that can operate without your constant involvement
• The leadership shift required to scale sustainably

If you've ever felt like your business can't function without you, this episode will help you identify where that dependency exists and what to do about it.

Because the goal isn't to build a business that needs you more.

It's to build one that gives you your life back.

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In this special joint episode of Success by Design and Design for the Creative Mind, Michelle Lynne and I kick off a new series called The Art of Being the Principal. We dive into what it really takes to lead a successful interior design firm, move beyond being the operator of your business, and step fully into the role of CEO.

If you're balancing design work, team management, marketing, finances, and client demands while wondering why growth still feels so hard, this conversation is for you.

IN THIS EPISODE:
• The difference between being a business owner and a business operator
• Why most designers struggle to step into the CEO role
• How systems and processes create more freedom and creativity
• What to delegate first as your firm grows
• Why protecting your time is critical to scaling sustainably
• The importance of hiring the right people and creating accountability
• How to stop working harder and start leading smarter
• Why successful principals make time for strategy, not just execution

Most interior designers don't need to become better designers—they need to become stronger leaders. In this conversation, Michelle and I share honest insights about delegation, leadership, decision-making, and building a firm that supports your life instead of consuming it.

If you're ready to move from constantly doing the work to confidently leading the business, this episode will challenge the way you think about growth.

Your business should be working for you—not you working for it. This conversation is all about how to make that happen.

• Connect with Michelle Lynne: https://www.michellelynne.com

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What if the project draining your energy, your time, your profit, and your team was never actually the problem? What if the bigger issue is that you said yes to it in the first place?

In this episode of Success by Design, I’m talking about the subtle “wrong projects” interior designers take on all the time — the ones that seem fine at first. The budget looks decent, the client seems nice enough, and the space has potential. But somewhere along the way, the project starts pulling your business in a direction you never intended.

I’m unpacking why these projects create so much stress, how they quietly weaken your boundaries and positioning, and why saying yes to the wrong fit can completely reshape your business over time. We’re also talking about the hidden costs designers don’t always recognize — from scope creep and emotional labor to team confusion, burnout, and opportunity cost.

Inside this episode, I’m sharing:

• Why wrong projects are usually a positioning problem, not just a client problem
• The hidden cost of saying yes to misaligned work
• How weak filters lead to exhausting projects
• The difference between high-touch service and unlimited access
• Why pricing, boundaries, and process all act as client filters
• The 7-question framework I use to evaluate whether a project is truly the right fit
• How to stop building a business around fear-based yeses

If you’ve ever found yourself stuck in a project that looked good on paper but felt heavy in real life, this episode is going to hit home. Because the goal is not just to stay booked and busy. The goal is to build a design business that actually supports your life, your leadership, and your long-term vision.

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If you’ve ever finished a project and immediately moved on to the next one, this episode is going to hit a nerve—in the best way.

Because what if the thing keeping your business stuck isn’t your clients, your pricing, or your workload… but the fact that you’re not stopping to evaluate what actually happened?

In this episode, I’m breaking down the one decision that separates designers who stay stuck from those who scale—and it has nothing to do with doing more. It’s about how you’re thinking, how you’re leading, and whether you’re willing to look at your business like a CEO instead of reacting like a creator.

We’re talking about the shift from emotional decision-making to data-driven leadership—and why something as simple as a post-project debrief can completely change the trajectory of your business.

In this episode, we cover:

• Why most designers unintentionally repeat the same problems project after project
• The difference between emotional thinking and CEO-level decision making
• How avoiding evaluation is quietly stalling your growth
• What your projects are actually telling you about your business (if you’re willing to look)
• Why a post-project debrief is one of the most powerful tools for scaling
• How to start making decisions that lead to more profit, more clarity, and less stress

If your business feels busy but not easier… profitable on paper but not in real life… or like you’re solving the same problems over and over again—this episode will show you why.

And more importantly, what to do about it.

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In this episode, I’m walking you through exactly what I would fix first if I stepped into your interior design business and helped you scale to seven figures. And here’s the truth most people won’t tell you—you don’t need to work more, take on more clients, or post more content. What you actually need is to fix the right things in the right order.

If your business feels busy but not profitable, or like everything is urgent but nothing is truly moving the needle, this episode is going to hit home. I see so many talented interior designers stuck not because they aren’t capable, but because their business is built on their personal capacity instead of scalable systems.

I’m breaking down the biggest misdiagnoses I see—like thinking you need more leads, lower prices, or more help—when in reality, the issue is often your business model, pricing structure, positioning, or lack of clear processes.

We also dig into what actually creates a sustainable, profitable design business: a clear business model that supports your revenue goals, pricing that protects your profit, positioning that makes you the obvious choice, a sales process that converts the right clients, and systems that allow your business to run without everything depending on you.

And maybe most importantly, we talk about your role as the founder. Because if you’re still doing everything, approving everything, and carrying the entire business on your back, scaling will always feel out of reach. Your next level isn’t about doing more—it’s about stepping into leadership and building a business that can actually support your life.

If you’ve ever felt like your business has so much potential but you can’t keep growing this way, this episode will help you identify what’s really holding you back and where to focus next.

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In this episode, I’m sharing a conversation I recently had with designers at High Point Market—and it’s one I couldn’t wait to bring to you here because it hits on something so many of you are experiencing right now.

If you’ve been saying “I need more clients,” but you’re not actively nurturing the relationships you already have, this might be the reframe you need. Because what I shared on that stage—and what I see every day in my coaching work—is that most designers don’t actually have a lead problem. They have a relationship problem.

At High Point, the questions were familiar: how do I find better clients, bigger projects, and people who truly value full-service design? But underneath those questions is something deeper—and that’s what we’re unpacking here.

In this episode, I’m walking you through why relying on referrals alone can quietly limit your growth, even if your reputation is strong. We’re talking about the difference between being busy and being intentional, and why building a relationship ecosystem—not just chasing new leads—is what creates consistent, sustainable demand.

I’m also challenging you to think differently about where your ideal clients actually spend their time. Because if you want to work with executives, professionals, and high-net-worth homeowners, your visibility strategy has to go beyond Instagram—and yes, that includes platforms like LinkedIn.

We’ll dive into how to position your work so clients understand the transformation you provide (not just the pretty end result), how to stay top of mind with past clients in a way that feels natural, and why your referral partners are one of the most powerful growth tools you’re likely underusing.

This is the exact conversation I had with designers at High Point—and if you’re ready to stop chasing clients and start building a business that grows through trust, visibility, and intentional relationships, you’re going to want to listen to this one.

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In this episode, I’m unpacking something I see all the time in design businesses—and it might surprise you. It’s not that you need to think bigger. It’s that your business may not be built to support the growth you say you want.

I know how easy it is to believe the next level comes from bigger goals, more confidence, or finally stepping into your “CEO era.” But if your structure is weak, scaling doesn’t create freedom—it creates more chaos. More clients, more pressure, more decisions, and more dependency on you.

Inside this conversation, I’m walking you through the real difference between motivational thinking and strategic thinking, and why scaling well requires completely different decisions—not just bigger vision. Because if your team still relies on you for everything, your inbox is running your day, and every project still depends on your constant involvement… growth is only going to amplify those problems.

We’re talking about what CEO thinking actually looks like in practice. Not as a personality trait, but as a decision-making framework. I’ll show you how to start identifying where your business is breaking under growth, how to stop operating as the bottleneck, and how to shift from reacting to designing a business that can actually hold more.

This episode is your invitation to stop chasing bigger for the sake of bigger—and start building a business that is stronger, more sustainable, and truly supports your life.

If you’ve ever felt like your business grows… but your freedom doesn’t, this one is for you.

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In this episode, I’m joined by Heather McManus, founder of The Designers Collaborative, and we’re diving into a conversation that challenges what most designers believe about profitability. Because if you’ve been told the only way to make more money is to raise your rates or take on more clients, I want you to hear this—there’s another way. And it might completely shift how you think about your business.

IN THIS EPISODE:

• Why making more money doesn’t always mean raising your prices
• The real reason designers lose sales (and client trust) when products get shopped online
• How pricing tiers and sourcing structure impact your profitability more than you think
• What a buying collective actually is—and how it can dramatically increase your margins
• The difference between designers who scale and those who stay stuck
• Why systems, not just talent, are what drive long-term success
• How to stay competitive with online pricing without sacrificing your profit

I see so many designers working harder, taking on more projects, and still feeling like the profit just isn’t there. And the truth is, it’s not always a pricing problem—it’s a structure problem. This conversation opens up a completely different way to think about sourcing, margins, and how you actually build a profitable design business without burning yourself out.

If you’ve ever felt frustrated being shopped by your own clients, questioned your pricing, or wondered how other designers seem to make more without doing more, this episode is going to hit home.

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If you’ve been feeling stretched thin and thinking, “I just need to hire another designer,” this episode might shift everything for you. I’m breaking down why hiring an assistant designer is often not the solution you think it is—and what’s actually keeping you overworked, overwhelmed, and stuck in your business.

IN THIS EPISODE:

• Why hiring an assistant designer often doesn’t solve overwhelm
• The difference between task support and true decision ownership
• How being the bottleneck is really what’s draining your time
• The most common hiring mistake I see interior designers make
• The roles you should consider hiring before another designer
• How to identify what your business actually needs next

I see this pattern constantly—designers assume they need more help doing the work, when what they actually need is support running the business. If everything still flows through you, adding another designer won’t give you your time back. It just adds more moving pieces to manage.

This episode will help you rethink how you hire so you can finally create real capacity instead of just shifting the overwhelm.

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If you’ve ever thought, “I want more in my business, but I don’t know if I can handle more,” this episode is for you. Today I’m breaking down one of the biggest reasons interior designers struggle to scale—and it’s not your talent or your work ethic. It’s your business model. If your business is built on the assumption that you have unlimited energy and capacity, it will eventually hit a ceiling. In this episode, I walk you through what’s really keeping you from reaching that million-dollar mark, what it’s costing you, and how to start building a business that actually supports your life.

IN THIS EPISODE: Why your business can look successful but feel exhausting to run, the real reason your growth is capped, how over-functioning is limiting your ability to scale, the hidden patterns keeping you stuck, why more revenue doesn’t always mean a stronger business, what a sustainable business model actually looks like, and simple questions to help you identify where your business relies too much on you.

You can build a profitable business that still costs you too much—mentally, emotionally, and physically. This episode will help you recognize when your business has outgrown its current model and give you permission to redesign it in a way that supports your life. Because a million dollar business isn’t just about making more, it’s about building something that can hold more without breaking you.

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Free Resources for scaling your interior design firm

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If you feel busy all day but your interior design business still isn’t growing, this episode is going to hit home. I’m breaking down why constant hustle isn’t the problem—and why your business might actually be designed to keep you stuck.

IN THIS EPISODE:
I’m sharing what I see behind the scenes with so many interior designers: full calendars, constant work, and zero real growth. If you’re working nonstop but not seeing more profit, freedom, or scalability, it’s not a time issue—it’s a business design issue.

I walk through the patterns I see over and over again—businesses that depend entirely on the designer, revenue that requires the same level of effort every month, and work that never compounds.

Then we shift into what actually creates growth: reducing dependency on you, building repeatable processes, and creating structure that allows your business to move forward—even when you’re not actively pushing it.

This episode is really about stepping into your role as CEO and redesigning your business so it finally supports your life, instead of consuming it.

If your business only works when you’re working, it’s not growing—it’s being maintained. And that’s why you feel exhausted, stuck, and like nothing is actually changing.

This conversation will help you see exactly where you’re the bottleneck—and how to start shifting toward real, sustainable growth.

 LINKS & RESOURCES:
Book a free 15-minute problem-solving call: https://fixmydesignbiz.com

Do you struggle with sourcing?  Have you lost sales to the internet?  The answer to your profitability problem is a click away!  Join The Designers Collaborative, a buying collective for interior designers that is over 500 members strong.

The Designers Collaborative’s fearless approach has helped designers break through industry barriers, rethink traditional sourcing models, and tap into the potential of true collaboration—creating stronger businesses and bigger opportunities.  

They offer more than a sourcing solution.  The Designers Collaborative has access to the largest number of vendors, plus the resources that put you in control.  The collective connects you with the design industry’s lowest prices, plus practical tools, proven resources, and peer support to help you succeed.

Enjoy

-Over 300 top vendors at the best price tiers

-Supportive community of 500 + interior designers

-Tools, templates, and education

-Meet-ups and events

-and so much more

Join The Designers Collaborative for only $659 for the year.  It will pay for itself in one order.  Join for the profits and stay for the community.

You can request their vendor list and apply for membership on their website https://thedesignerscollaborative.com/

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Have you ever wrapped up a project and thought… how did we get here again?

You started with a clear vision, a solid plan, and a client who seemed aligned. But somewhere between the mood board and install day, the budget unraveled. Now the client is stressed, you’re reworking the same design over and over, and a project that once felt exciting feels heavy.

In this episode, I’m breaking down the real reason interior design projects go over budget—and it’s probably not what you think.

It’s not that you’re bad at budgeting.
It’s not just inflation.
And it’s definitely not just your client.

It’s your process.

I’m walking you through the structural shifts that will help you protect your budget, your time, and your client relationships—so your projects stay profitable and far less stressful.

IN THIS EPISODE:
• Why projects go over budget (and why it’s not a pricing problem)
• The biggest mistake designers make when discussing budget
• How line-item pricing leads to negotiation and scope creep
• What “pillow syndrome” is and why it destroys your design integrity
• Why clients compare instead of trust your design decisions
• The power of room-based budgeting vs. item-based pricing
• How to anchor clients to investment range instead of individual pieces
• Why flat-fee revision rounds protect your time and profitability
• The exact budget question that creates clarity from the start

If your projects constantly go over budget, it’s not because you need better math, it’s because your process isn’t supporting clear decision-making.

When clients evaluate a design piece by piece, every item becomes negotiable. That leads to endless revisions, lost time, and reduced profitability.

But when you structure your process differently—by setting budgets upfront, presenting the room as a whole, and clearly defining revisions—you create stability, confidence, and momentum in your projects.

This episode will help you stop redesigning the same project over and over and start running a business that actually protects your time, your profit, and your sanity.

Do you struggle with sourcing?  Have you lost sales to the internet?  The answer to your profitability problem is a click away!  Join The Designers Collaborative, a buying collective for interior designers that is over 500 members strong.

The Designers Collaborative’s fearless approach has helped designers break through industry barriers, rethink traditional sourcing models, and tap into the potential of true collaboration—creating stronger businesses and bigger opportunities.  

They offer more than a sourcing solution.  The Designers Collaborative has access to the largest number of vendors, plus the resources that put you in control.  The collective connects you with the design industry’s lowest prices, plus practical tools, proven resources, and peer support to help you succeed.

Enjoy

-Over 300 top vendors at the best price tiers

-Supportive community of 500 + interior designers

-Tools, templates, and education

-Meet-ups and events

-and so much more

Join The Designers Collaborative for only $659 for the year.  It will pay for itself in one order.  Join for the profits and stay for the community.

You can request their vendor list and apply for membership on their website https://thedesignerscollaborative.com/

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Have you ever had a client approve everything… only to start unraveling the design a few days later?

One change turns into five. The sofa shifts, then the rug feels off, then suddenly the entire room is back on the table. Your timeline gets pushed, your energy gets drained, and the project becomes far more complicated than it ever needed to be.

In this episode, I’m breaking down what’s really happening when clients keep changing their minds—and why it’s usually not about them being indecisive.

It’s about your process.

Because when your process is clear, decisions become easier. When it’s not, revisions multiply.

This episode will help you protect your time, your creativity, and your client experience by designing a process that actually works.

Do you struggle with sourcing?  Have you lost sales to the internet?  The answer to your profitability problem is a click away!  Join The Designers Collaborative, a buying collective for interior designers that is over 500 members strong.

The Designers Collaborative’s fearless approach has helped designers break through industry barriers, rethink traditional sourcing models, and tap into the potential of true collaboration—creating stronger businesses and bigger opportunities.  

They offer more than a sourcing solution.  The Designers Collaborative has access to the largest number of vendors, plus the resources that put you in control.  The collective connects you with the design industry’s lowest prices, plus practical tools, proven resources, and peer support to help you succeed.

Enjoy

-Over 300 top vendors at the best price tiers

-Supportive community of 500 + interior designers

-Tools, templates, and education

-Meet-ups and events

-and so much more

Join The Designers Collaborative for only $659 for the year.  It will pay for itself in one order.  Join for the profits and stay for the community.

You can request their vendor list and apply for membership on their website https://thedesignerscollaborative.com/

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Referrals feel incredible as an interior designer. They’re proof your clients love your work and your reputation is strong. But there’s something most designers don’t realize—referrals alone are not a growth strategy.

In this episode, I’m talking about the quiet ceiling referral-driven businesses often hit. When your pipeline depends on referrals, your growth depends on someone else’s timing. That’s why so many designers experience the frustrating feast-or-famine cycle, even when their reputation is solid.

This conversation isn’t about abandoning referrals—they’re a wonderful byproduct of great work. But if you want predictable growth and a business that truly supports your life, referrals can’t be your only engine.

Today I’m sharing the mindset shift that moves designers from waiting to be chosen to intentionally creating demand for their services.

IN THIS EPISODE:
• Why referrals are validation—not a scalable marketing system
• The real reason many design firms experience feast-or-famine revenue
• The difference between reactive marketing and intentional demand
• Simple ways to create consistent visibility without feeling pushy
• The CEO mindset shift that allows your firm to scale predictably

Referrals show that your clients are happy—but they don’t give you control over your pipeline. If your growth depends entirely on referrals, your business will always feel reactive.

The most sustainable design firms build intentional visibility and demand alongside referrals. This episode will help you start thinking like a CEO and create a more predictable, scalable design business.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

After 100 episodes of Success by Design, there are a few patterns I simply can’t ignore anymore.

They’ve shown up in coaching calls, DMs, and quiet conversations after the mic turns off. And if you’re building an interior design firm right now — especially one you want to sustain you long-term — this episode is going to feel personal.

Here’s what I know for sure: your problem is not your design talent.

I have never sat across from a designer and thought the issue was creativity. Your portfolios are strong. Your instincts are sharp. The demand is often there.

What’s missing is structure.

In this episode, I talk about why so many interior designers obsess over the creative process but build their businesses reactively. No clear delegation structure. No documented client journey. No financial model built for seasons of expansion and contraction. And when that foundation is missing, even growing revenue can feel heavy.

Because revenue growth is not the same thing as a healthy, scalable design firm.

We also unpack one of the biggest bottlenecks I see: the founder. If every decision runs through you, if every fire escalates to you, if you can’t step away without things wobbling, that’s not a talent problem — it’s a leadership design problem.

And here’s another pattern: the designers who scale sustainably make decisions earlier. They redesign before burnout forces them to. They build structure before chaos multiplies.

After 100 episodes, this is what I can’t ignore: talent is abundant, but intentional business design is rare.

If you’ve felt stuck even though your work is beautiful and your inquiries are steady, this episode will help you see why.

Because your business should be working for you — not the other way around.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

If you’re booked out, have steady inquiries, and your revenue looks solid — but you still feel capped — this episode is for you. High demand does not automatically mean you’re ready to scale your interior design business. If you can’t take on more without breaking something, it’s not a marketing problem. It’s a structural one.

In this episode, I’m breaking down why revenue growth and scalability are not the same thing. So many six-figure designers assume that because they’re busy, they’re ready to grow. But if everything still runs through you — the decisions, the approvals, the client access — you’ve built a founder-centered firm that will eventually hit a ceiling.

In this episode, I cover:

• Why high demand doesn’t equal scalability
• The difference between growth and sustainable scaling
• Why hiring more team or raising rates won’t fix fragile systems
• How founder bottlenecks cap your capacity
• What it means to scale decision-making instead of scaling demand
• Why ease and margin — not just revenue — signal readiness to grow

True scalability happens when revenue can increase without equal growth in founder labor. It happens when systems create breathing room, decisions are decentralized strategically, and your leadership time is protected.

If you feel booked but bottlenecked, you’re not failing — your structure just hasn’t caught up yet. And that’s fixable. If you’re ready to redesign your business so it can handle growth without you carrying all of it, head over to FixMyDesignBiz.com and book a 15-minute problem-solving call. Your business should be working for you, not the other way around.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

If you’re running a multiple six-figure interior design firm and finding that the business advice you used to love now feels surface-level, this episode is for you. DIY business advice isn’t bad. In fact, it’s incredibly helpful when you’re building momentum. But there comes a point when quick tips, Instagram soundbites, and six-week tactical courses stop moving the needle. If you’re still working too hard for the results you’re getting, it may not be an effort problem. It may be that your business has outgrown beginner-level strategy.

In this episode, I’m breaking down the signs you’ve officially outgrown DIY business advice and what it actually takes to scale a complex, project-based interior design firm sustainably. Because once you’re managing payroll, client expectations, cash flow, and team capacity, surface-level advice just doesn’t cut it anymore.

In this episode, I cover:

• Why DIY business advice works in early stages but stalls at multiple six figures
• The difference between tactical wins and structural growth
• Why recurring problems in your design firm are usually architectural, not behavioral
• How interconnected challenges (team, pricing, workflow, cash flow) require integrated strategy
• The shift from consuming more information to improving decision quality
• What it really means to grow your “CEO wings” as an interior design business owner
• Why frustration with surface-level advice is actually a sign of evolution, not ego
• How to recognize when you’re ready for higher-level, customized strategy

If you’re solving the same problems on repeat, tweaking marketing without meaningful change, or feeling like you’re still the glue holding the entire operation together, you are not behind. You’ve just reached a new level of complexity. And complexity requires integration, not more checklists. This is the stage where real leadership begins — where growth comes from better structure, stronger decision-making, and strategy calibrated to your specific firm.

If this conversation resonates, and you know you’ve built something real but it’s starting to feel heavier and more nuanced than the advice you’re consuming, I would love to help you sort through it. Book a free 15-minute problem-solving call at FixMyDesignBiz.com and let’s talk through what’s actually happening inside your business. Because your firm should be working for you, not the other way around.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

You raised your rates.
You updated your website.
You had the uncomfortable conversations.

And you thought, This is it. This is the turning point.

But you’re still working just as much. Maybe more.

If that’s you, this episode of Success by Design is going to hit home.

In this conversation, I break down why raising your interior design fees is often necessary — but never the magic fix everyone promises. Higher pricing doesn’t automatically create more freedom. In fact, without the right structure, it can actually create more pressure.

We talk about:

• Why pricing is a multiplier, not a solution
• How higher-paying clients come with higher expectations
• The real reason your margin may still be leaking (scope creep)
• Why freedom is created by structure — not revenue

Two designers can charge the same rates and have completely different experiences. The difference isn’t talent. It’s systems, boundaries, and decision ownership.

If you’ve quietly wondered whether raising your rates was a mistake, this episode will give you clarity.

Because your business should be working for you — not the other way around.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

If you’ve ever found yourself thinking, “I swear I’ve already answered this,” while a team member pings you yet again, this episode is for you.

Today, I’m unpacking one of the most exhausting leadership moments I see with designers — when your team keeps asking the same questions over and over, and it starts to make you wonder if you’re doing something wrong as a leader. I want to say this clearly right out of the gate: this isn’t a sign that you’re failing. It’s feedback. And when you understand what that feedback is actually pointing to, everything starts to shift.

In this episode, I talk honestly about why repeated questions usually aren’t a communication problem or a documentation problem — even though that’s where most of us go first. More SOPs, more explanations, or even questioning whether you hired the wrong person often feels like the logical next step. But in my experience, that approach only reinforces the dynamic that’s burning you out.

What your team is really asking — whether they realize it or not — is whether they’re allowed to decide without you.

We dive into the idea of decision ownership and why so many creative leaders accidentally hold onto it longer than they should. I share how being the fixer, the closer, and the safety net can quietly train your team to outsource judgment back to you — even when they’re capable of more. I also walk you through the leadership shift from “doing” to “designing,” and how your role as CEO is less about approving every choice and more about building confident decision-makers.

I also get very practical in this episode. I share how we’ve handled this inside my own firm, including why we clarified decision lanes, created clearer reporting structures, limited unnecessary visibility in project management software, and normalized thoughtful mistakes instead of punishing them. We talk about why mistakes — when made inside clear guardrails — actually build confidence instead of eroding it.

You’ll hear how hiring ties directly into this, why you’re not hiring extra hands but judgment, and how we’ve refined our hiring process over the years to make sure people are truly set up to succeed. I also explain why the 90-day review period is one of the most powerful tools you can use to build trust, clarity, and alignment on your team — without fear or drama.

We also talk about seasons. Sometimes the issue isn’t that someone is a bad hire — it’s that their season has changed. Learning how to recognize that, have honest conversations, and adjust roles accordingly is part of real leadership. I share a recent example from my own team where a simple conversation created massive relief, clarity, and momentum for everyone involved.

And if this conversation hits close to home and you want help untangling it, I offer a free 15-minute problem-solving session where we focus on one real leadership challenge in your business. No pitch, no pressure — just clarity. You can book that at fixmydesignbiz.com.

As always, remember: your business should be working for you, not you working for it. If that’s starting to feel out of alignment, it’s time to redesign how leadership shows up inside your firm.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

If you’ve ever looked at your business and thought, “Why did this feel easier when I was making less money?”—this episode is for you.

Today, I’m talking directly to designers who are doing “everything right” on paper. The revenue is there. The team is there. The projects are bigger. And yet… everything feels heavier. More complex. More draining.

Here’s the truth I want you to hear upfront: you didn’t do anything wrong. This tension doesn’t show up because you failed—it shows up because you succeeded. And in this episode, I walk you through what that actually means and how to respond as a CEO, not by working harder, but by building a business that can truly carry its own weight.

In this episode, I cover:

• Why most designers hit a wall after profitability—not before it
• The difference between effort and capacity (and why effort eventually stops working)
• How to recognize when your business has outgrown its current “muscle”
• Why more revenue doesn’t automatically equal more freedom
• The mindset shift from control to capacity—and why letting go is strategic, not reckless
• How the wrong client mix can exhaust even the strongest systems
• Why decision-making has to be decentralized if your business is going to scale sustainably
• How processes like project closeouts reduce emotional labor and prevent repeated mistakes
• The real reason your business feels heavy (and why it’s not a time management failure)

I also share personal examples from my own firm—where I hit ceilings, what broke when we grew too fast, and the exact shifts that allowed the business to support growth without burning me out.

This episode is about evolution. About recognizing when your business is asking for something different. And about understanding that heaviness is a signal—not a verdict.

Final takeaway:

If your business feels heavy right now, it doesn’t mean you’re bad at managing your time. It means your business has outgrown the way it was built—and that’s not failure. That’s growth asking for leadership.

And if you’re listening and thinking, “This is exactly where I am,” I see you. You don’t need more grit. You need a business designed for the level of success you’re already experiencing.

As always, your business should be working for you—not the other way around.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Choosing a coach is a big decision—especially when your business is already successful, but something still feels heavy. In this episode, I’m pulling back the curtain on what coaching should (and shouldn’t) look like for interior designers. I share the mistakes I’ve made hiring coaches, the lessons I learned the hard way, and the exact criteria I use now—both when I hire support and when designers consider working with me. This isn’t about hype, Instagram followers, or quick fixes. It’s about clarity, alignment, and making decisions that actually support your life and your business.

IN THIS EPISODE:

• Why you don’t need a coach because you’re failing—but because your business has outgrown its current structure
• The real signs it’s time for coaching (and why exhaustion isn’t a motivation problem)
• How fear keeps designers stuck longer than necessary—and why that’s often the most expensive choice
• Why coaching isn’t about buying information, but about compressed time, perspective, and decision support
• What I look for when choosing a coach—and why “been there, done that” is a red flag
• Why specialization matters more than popularity when it comes to coaching
• My honest take on group coaching vs. private coaching once you’re past six figures
• The three non-negotiables every designer should use when choosing a coach
• How to know if I’m the right coach for you—and just as importantly, if I’m not

I see designers wait too long to ask for help, hire the wrong support, or assume coaching “doesn’t work” when it was really just the wrong fit. This episode is about giving you clarity—so you can stop second-guessing yourself and start making decisions with confidence, integrity, and intention. Coaching should feel supportive, aligned, and safe—not pressured or performative.

If this episode resonates and you’re feeling ready to talk things through, I offer a free 15-minute problem-solving session. No pitch. No pressure. Just clarity. Head to fixmydesignbiz.com and we’ll talk about what’s actually going on in your business—and whether coaching makes sense for you right now.

Remember: your business should be working for you, not the other way around.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

If you feel stuck in indecision, overwhelmed by options, or frozen because you’re afraid of making the wrong move in your design business, this episode is for you.

In this conversation, I’m talking directly to designers who are waiting for more clarity, more confidence, or more certainty before taking action — and how that waiting is often the very thing keeping them stuck. Indecision isn’t neutral. It’s still a decision, and it usually comes with hidden costs: stalled growth, increased stress, team confusion, and long-term burnout.

We’re unpacking why so many designers confuse overthinking with being strategic, and how avoidance quietly undermines your leadership as a CEO. Strong leadership isn’t about having all the answers or getting it perfect — it’s about making informed decisions, learning from them, and allowing momentum to build. Confidence doesn’t come before action. It comes from action.

I also share what decision-making actually looks like at higher levels of leadership, why trying to be “nice” can erode trust in your business, and how delaying decisions spreads stress across your finances, operations, and team. This episode is about shifting out of reaction and into intentional leadership so your business can move forward.

In this episode, I cover:

• Why indecision is often more expensive than making the wrong decision
• How overthinking keeps designers stuck and overwhelmed
• The difference between thoughtful leadership and avoidance
• How delayed decisions affect your team, culture, and profitability
• Why action creates clarity — not the other way around

If you’re ready to stop spinning, stop waiting, and start leading your business with confidence and clarity, this episode will help you rethink how you make decisions and what it’s costing you not to.

Listen in and let’s talk about how to move forward as the CEO your business actually needs.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

As we step into 2026, I wanted to record this episode before you opened your inbox, before you looked at last year’s numbers, and before you started telling yourself stories about what this year needs to be. This is your 2026 pep talk. Because most designers don’t start a new year with a clean slate — they start it carrying the emotional weight of the year before. And if we don’t address that first, it quietly shapes how we show up, the goals we set, and the decisions we make. In this episode, I’m walking you through how to release last year without ignoring it, move out of overwhelm, and step into 2026 with clarity, intention, and confidence.

In this episode, I talk about:

• Why 2026 does not need to be a reaction to 2025 — and how trying to “make up” for last year leads to burnout
• The truth about why most designers struggle (hint: it’s not talent, it’s systems, boundaries, and emotional energy)
• How carrying shame or comparison into a new year limits your capacity before you even begin
• Why defining how you want your business to feel matters more than jumping straight into revenue goals
• How to set goals without shame, pressure, or punishment
• What makes a goal actually supportive using a simple SMART framework
• Why being “behind” is a dangerous story — and how being informed puts you in a position of power
• How intentional reflection leads to better decisions, not self-judgment

If you’re heading into 2026 feeling overwhelmed, behind, or unsure where to start, this episode is your reminder that you are not failing — you’re informed. You’re allowed to begin again, design this year differently, and build a business that works for you instead of the other way around. And if you want help figuring out your next right step, I invite you to book a free 50-minute problem-solving session with me at fixmydesignbiz.com. Let’s get clear, get honest, and move forward intentionally together.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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As this year comes to a close, I wanted to have a very honest conversation—one rooted in experience, not perfection. In this episode, I’m reflecting (with another seasoned firm owner- Michelle Lynne) on the mistakes we’ve made, the lessons we learned the hard way, and what actually matters when you’re trying to move your business forward with clarity instead of chaos.

This isn’t about beating yourself up for what didn’t work. It’s about looking back clearly—without ego or shame—so you can recalibrate your direction, trust yourself again, and make smarter decisions as you head into 2026.

Here’s what we dig into in this episode:

In this episode, I talk about:

• Why you can’t change direction in your business without honestly looking in the rearview mirror
• How growing just for the sake of growth often leads to stress, misalignment, and regret
• Why busyness, headcount, and “looking successful” can hide deeper operational problems
• The real cost of ignoring your intuition—and why it always shows up eventually
• How intuition becomes powerful when it’s supported by data, not separated from it
• Why avoiding your numbers only creates bigger problems down the road
• What I call the “toll of the soul,” and why some profitable work still isn’t worth it
• How letting go sooner—clients, projects, models, or people—can lead to faster alignment
• Why leadership requires hard conversations, not avoidance
• How reflection is meant to recalibrate your business, not keep you stuck in regret

This episode is for designers who know something needs to change—but don’t want to burn everything down to make it happen. My hope is that this conversation helps you look at your business with more honesty, more confidence, and a lot more self-trust as you step into what’s next.

You don’t need to have all the answers for 2026 right now. But you do need to be willing to look clearly at where you’ve been—so you can choose where you’re going on purpose.

If you’re ready to move forward with clarity instead of guesswork, this episode is for you.

Stay in touch with Michelle on Instagram:

https://www.instagram.com/thedesignbakehouse/

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Today’s episode is one I’ve been wanting to record for a long time because it’s built entirely around the questions I hear every single week as a business coach. These are the questions that come up in strategy calls, Voxer messages, office hours, and hallway conversations at High Point. If you’ve ever felt overwhelmed, unsure about hiring, confused by your numbers, or stuck relying on referrals, you are not alone — and this episode is for you. I’m walking you through the real answers, not the emotional ones, so you can start making CEO-level decisions in your business.

IN THIS EPISODE, I COVER:

• Why feeling overwhelmed usually isn’t a hiring problem, but a clarity and systems problem
• How to know whether you actually need help — and whether that should be a contractor or a W2 employee
• What your numbers need to tell you before you ever make a hire
• Why relying only on referrals leaves your business vulnerable, especially in changing markets
• What a sustainable, predictable marketing strategy actually looks like for designers
• How to align your financial reality with your goals instead of relying on vision boards alone
• Why pricing is math and positioning, not emotion
• How to know when you’re truly ready to scale
• Why niching isn’t limiting — it’s how premium businesses grow
• How to raise prices without guilt and stop undervaluing your expertise
• Why you can’t “do it all” at once — and how the accordion model allows your business to support your life

 If there’s one thing I want you to take away from this episode, it’s this: you cannot reach your goals without understanding your numbers. Every single time. Clarity comes from data, not panic, and confidence comes from knowing what your business can actually support. If you’re ready to take the next strategic step — not the emotional one — I’d love to help. You can book a free 15-minute problem-solving session with me at fixmydesignbiz.com. Your business should work for you, not the other way around.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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 If you want 2026 to look different than 2025, this episode is where that shift begins. Today, I’m walking you step-by-step through the 2025 Business Audit Worksheet and showing you how to look at last year honestly — without judgment, without overwhelm, and without getting stuck in the past. This isn’t busy work or a reflective exercise for the sake of reflection. It’s about understanding what actually happened in your business so you can make grounded, confident decisions about where you’re going next. You can’t build your next chapter without understanding the last one, and this episode gives you the structure to do exactly that.

IN THIS EPISODE:

• Why reviewing 2025 realistically is the most important step before planning 2026
• How to use the 2025 Business Audit Worksheet as a decision-making tool, not a report card
• The difference between being busy and being profitable — and how to spot the gap
• Which numbers matter most when you’re scaling and why avoiding them keeps you stuck
• How to evaluate your time, energy, and stress alongside revenue and profit
• How to identify offers, projects, and clients that delivered both profit and alignment
• Why misaligned services quietly drive burnout — even in “successful” businesses
• How the 80/20 rule reveals what actually moved the needle in 2025
• What you need to stop doing before you can scale sustainably into 2026
• Why letting go of what no longer fits is leadership, not failure

WHY THIS EPISODE MATTERS:
So many designers want clarity for the year ahead, but clarity doesn’t come from guessing, hoping, or planning based on emotion. It comes from data, patterns, and honest reflection. This episode helps you slow down, pull your business over to the side of the road, and assess what really happened in 2025 — so you’re not building 2026 on assumptions, habits, or outdated models. Looking back isn’t about staying stuck. It’s about choosing your next move with intention.

 If listening to this episode surfaced questions about your numbers, pricing, offers, or next steps, that’s exactly where real growth begins. I offer a free 15-minute problem-solving session to help you translate what you’re seeing in your audit into clear, actionable decisions for 2026. No pressure, no scripts — just clarity. You can book that conversation at fixmydesignbiz.com. Your business should support your life, not consume it.

Grab your 2025 Audit Worksheet HERE

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Welcome back, designers! This is Part 2 of The Design Business Growth Blueprint, and today we’re shifting from the hard-number reality of Part 1 into something just as important -  building your 2026 strategy like a true CEO. Not from vibes, not from wishful thinking, and definitely not from “I just want to make more next year,” but from real data, real capacity, and real clarity about the life you actually want to live.
In this episode, I’m walking you through how I create strategic growth plans inside my own multimillion-dollar design firm, and how you can do the same. Grab your notebook and your favorite pen, we’re going deep.

IN THIS EPISODE, I BREAK DOWN:
• The difference between being a business owner running on feelings and being a CEO making decisions from data
• The four essential data categories every designer needs to evaluate before planning 2026: revenue + profit reality, time tracking, true capacity, and demand
• Why numbers don’t shame you — they reveal you — and how that clarity becomes your power
• How to evaluate where your time actually goes and why time, not money, determines your scalability
• Why your business should expand and contract like an accordion depending on the season of life you’re in
• The three must-haves for growing into high six figures and seven figures: repeatable services, pricing that reflects demand and capacity, and a proactive team plan
• The biggest traps designers fall into every year, feeling-based goals, vanity 
• Why the 2026 Business Blueprint Worksheet will help you set up a confident, strategic Q1

 This episode is all about stepping into your CEO era - not by hustling harder, but by grounding your decisions in numbers, capacity, clarity, and the reality of the life you’re building. As you look toward 2026, I want you to sit with one big question: What does your life need next year? When you honor that answer, everything else gets clearer.

If you want support building out your strategy, head over to fixmydesignbiz.com and grab the 2026 Business Blueprint Worksheet when you register for the masterclass. It will walk you through your data, help you find your gaps and opportunities, and give you the clarity you need to set goals like a CEO, not a business owner running on fumes.

I can’t wait to hear what your life is asking for in 2026. Send me a DM on Instagram or LinkedIn and tell me - I read every single one.

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In this kickoff episode of our two-part series, I’m taking you behind the scenes of the work most designers avoid: facing the truth about what actually happened inside your business this year. Before we can build your 2026 vision (that’s coming in Part 2!), we have to strip away the assumptions, the emotions, the “I think I made money here… maybe?” and look at the real data. I’m talking revenue, margins, client load, time spent, energy, alignment—everything. I know this work is uncomfortable. But this is the difference between running a busy, high-cortisol design business… and building a profitable, strategic, scalable one.

In this episode, I dive into:
• Why most designers avoid looking at their numbers—and why that avoidance keeps you stuck
• The “numerical autopsy” that reveals what actually worked in your business
• How assumptions lead to hustle… but truth leads to strategy
• The difference between being busy and being profitable, and the real markers of each
• The revenue vs. margin conversation designers desperately need to hear
• How to evaluate your client load, your time, and your emotional bandwidth
• The 80/20 rule for figuring out which actions created the majority of your results
• How to identify your dream clients and reverse-engineer where they came from
• What your marketing actually delivered this year (and what was just noise)
• The one thing you already know isn’t working… and why you’re still doing it
• What it takes to build capacity instead of just pushing your capability until it snaps

This episode is your permission—and your push—to stop guessing about your business and start knowing. Because when you know the truth, you can actually make decisions that move you toward clarity, profitability, and a business that finally feels aligned with who you are now.

Part 2 is coming next, and that’s where we’ll take everything you uncover today and turn it into a vision and action plan for 2026 that isn’t emotional, frantic, or based on old patterns—but strategic, grounded, and sustainable.

If you’re ready to stop avoiding your numbers and start leading your business like a CEO, this one is for you.

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In today’s episode, I’m getting real with you — lovingly calling you out and calling you up. If you’ve been stuck in planning mode, waiting for the “right time,” or drowning in overwhelm while nothing truly moves your business forward, this is your wake-up call. I’m sharing the mindset shifts, micro-actions, and systems my clients use to stop overthinking, start taking action, and create a design business that actually supports their life.

IN THIS EPISODE, I TALK ABOUT:

• Why overwhelm isn’t a capability issue — it’s a direction issue
• The real reason designers get paralyzed by analysis
• How to identify the #1 bottleneck slowing every project down
• Why confidence is a byproduct of action (and won’t show up first)
• The power of taking one 20-minute step today, not someday
• What “micro-CEO time” looks like and why it changes everything
• How to balance running your current business while building the one you actually want
• Why hiring for what drains you is more effective than hiring for what feels “expected”
• How improving one strategic area can ripple across your entire business

 If you feel stuck or overwhelmed, I want you to hear this: you don’t need a perfect plan, a free week, or a burst of confidence to create real change. You need one clear decision and one 20-minute action. That’s it. DM me and tell me the one thing you’re committing to after listening — I respond to every message, and I’m here to support you as you step out of analysis mode and into the version of your business you actually want to lead.

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When you’re deep in the day-to-day of your design business, it’s easy to forget why you started it in the first place. I’ve been there — chasing goals, saying yes to opportunities, and still feeling like something’s off. In this episode, I’m challenging you to step back and look at your business through the lens of a true CEO and visionary. Because you can’t scale what you haven’t defined.

IN THIS EPISODE:

• Why most designers are stuck in their business instead of leading it
• How to get clear on what you actually want — not what you think you should want
• The difference between designing for your clients and designing your life
• How to spot the misalignment that’s keeping you stuck in the grind
• What it really means to be the visionary of your business
• How to build from intention instead of emotion
• Why clarity is your most valuable business asset as you grow

 Scaling doesn’t start with another system or hire — it starts with you. As the CEO, your job is to hold the vision, make decisions that align with it, and lead your business where you want it to go. If you’re ready to stop reacting to what’s right in front of you and start leading with clarity, it’s time to step fully into your role as the visionary. Let’s realign your business so it supports the life you actually want. Book a 15-minute problem-solving session, and let’s start there.

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If you’ve ever looked at another designer’s success and wondered, “What do they have that I don’t?” - this episode is for you. I’m digging into the real mindset work behind scaling a design business - and it’s not about better clients, a bigger team, or even a new offer. It’s about confidence. Because growth doesn’t start when your circumstances change; it starts when you decide to trust yourself again.

I’m sharing how self-doubt sneaks in even when things are working, what it really means to lead with confidence, and the small mindset shifts that help you rebuild trust in your decisions, your design, and your direction.

In This Episode:

• The subtle ways self-doubt shows up in successful design businesses (and why you might not notice it)
• Why confidence — not strategy — is the foundation for sustainable growth
• How to rebuild self-trust when you feel uncertain about your next step
• The difference between making decisions from fear vs. from leadership
• How to recognize when it’s time to stop waiting for permission and start leading with clarity

You can have all the strategy, systems, and team support in the world — but if you don’t trust yourself to make confident decisions, your business will always feel harder than it has to. Confidence is what turns chaos into clarity. It’s what helps you lead your team, price your services, and make bold moves that actually move you forward.

If you’ve been stuck in the cycle of second-guessing, this episode will remind you: you already have what it takes. You just need to decide to believe it again.

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So many designers get stuck in their businesses because of the beliefs they carry about money, success, and what it takes to grow. In this episode, I’m talking honestly about the most common limiting beliefs I see in my coaching practice — from thinking you have to struggle to make money, to believing that success takes years, to feeling like you’re not ready yet. I’m sharing how these beliefs show up, why they’re keeping you stuck, and, most importantly, what you can do to overcome them. If you’ve ever felt frustrated, burnt out, or like your business isn’t reflecting the life you want, this episode is for you.

IN THIS EPISODE:

• Why the belief “I have to struggle to make money” is holding designers back
• How the “I’m not ready yet” mindset stops you from stepping into CEO leadership
• Why thinking success takes years can keep you waiting instead of acting
• How to identify and challenge the stories you tell yourself about your business
• Practical steps to replace limiting beliefs with clarity, confidence, and intentional action

Limiting beliefs are invisible barriers that keep you from scaling, enjoying your work, and leading your business with confidence. When you recognize them, name them, and shift them, you create space for action, growth, and a business that actually supports your life. This episode will give you the mindset tools to start breaking free from those beliefs today.

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In this episode, I’m kicking off a brand new series all about building a business that works for you — not the other way around. If you’ve ever felt like your design business has more potential than what it’s currently producing, this conversation is for you.

I see you out there trying to scale, trying to take home more income, trying to show up for your family and your clients, trying to build something meaningful without burning yourself out. It’s not easy — especially in a market that feels unpredictable and honestly, just hard.

I’ve been there. I remember starting my firm nearly 20 years ago with nothing but a cardboard box full of paint fan decks, a whole lot of grit, and a belief that my work mattered. Over time, I built that business into a multimillion-dollar design firm — and now I get to help other designers do the same.

In this episode, I’m sharing:

• The moment in my life that lit the fire in me to change my own story
• How that moment shaped the way I approach business today
• Why “Success by Design” isn’t luck — it’s intentional
• What it actually takes to move from six figures into the seven-figure range
• Why confidence, clarity, systems, and support matter more than hustle

But most importantly — I’m asking you to reflect on your line in the sand moment.

The moment you knew something had to change.
 The moment you realized you wanted more.
 The moment you decided your business could be the vehicle that changes your life.

Because if you’re feeling that right now — you're in exactly the right place.

This new series is about elevating your business, your leadership, your role as CEO, and the way you experience your life because of the business you’ve built.

I believe you can build a million-dollar business.
 I believe you should.
 And I’m here to help you do it — with intention, clarity, strategy, and support.

When you learn how to run your firm profitably and sustainably, you’re not just changing your life — you’re raising the bar for our entire industry. You show what’s possible for the designers coming behind you. This is how we shift from “hobbyist” perceptions to respected, well-paid, professional creative leadership.

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This week on Success by Design, I’m diving deep into one of my favorite topics: how to grow your design business thoughtfully, without letting it take over your life. I chat with Heather about the differences between W2 employees and 1099 contractors, and how choosing the right type of hire can make or break your business as you scale.

We also talk about coaching, systems, and one-on-one strategies for creatives who have already hit six figures but want to push into seven. I share how I help clients identify the small tweaks that make a huge impact — from finances to marketing to operational systems — without losing the creative joy that brought them into this business in the first place.

Toward the end, we get into something I’m super excited about: seasonal retail and holiday décor as a service. I walk through how to structure this kind of business in a way that keeps overhead low, maximizes convenience for clients, and still makes it profitable — because let’s be honest, people love a beautifully styled home at the holidays but often don’t have the time, space, or energy to make it happen themselves.

If you’ve ever wondered how to scale, hire smart, and explore new revenue streams while staying sane, this episode is for you.

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Welcome back to Success by Design! I’m wrapping up our three-part series, Your Interior Designer Survival Guide Through Economic Uncertainty, with one of the most important conversations we can have right now — how to build a business that bends but doesn’t break.

In this episode, I’m sharing how to strengthen your foundation through visibility, creative adaptability, strong systems, the right support network, and emotional sustainability. Whether you’re feeling the slowdown or simply want to future-proof your design firm, this one’s for you.

We’re talking about practical ways to stay steady, stay seen, and stay inspired — because you don’t need a calmer economy to become a steadier leader.

 IN THIS EPISODE:

• Why visibility is your best growth strategy when others go quiet
• How creative adaptability keeps your business relevant and nimble
• The 4 systems every resilient design firm needs to thrive
• Why you can’t (and shouldn’t) build your business alone
• The power of emotional sustainability — and how to actually enjoy your work again
• A simple 7-Day Resilience Sprint to help you take small, strategic action right now

 WHY THIS EPISODE MATTERS:
Tough seasons don’t destroy strong businesses — they reveal them.
The firms that come out of economic uncertainty stronger are the ones that keep showing up, keep planning, and keep leading with confidence. This episode gives you the roadmap (and the mindset) to do exactly that.

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 Hey designers — welcome back to Success by Design! I’m Katie Decker Erickson, and this week we’re diving into part two of our three-part series, Thriving Through Economic Uncertainty. In this episode, I’m breaking down how to create demand even when the market feels quiet — because slowing down doesn’t mean sitting still.

I’m sharing the exact mindset and marketing strategies that keep designers (including me and my clients) booked, visible, and confident when everyone else is retreating. We’ll talk about the lonely work that builds momentum, how to connect authentically with your ideal clients, and how to design a simple nurture sequence that keeps you top of mind — and top of consciousness.

This one’s packed with actionable steps to help you refill your pipeline and keep your confidence high when business feels uncertain. Let’s dig in.

IN THIS EPISODE:

• The “lonely work” that fuels visibility and long-term success
• Why slowing down your marketing is the worst thing you can do in a slow market
• How to find and connect with your ideal clients where they actually are
• Building a nurture sequence that turns cold leads into warm ones (and repeat clients!)
• The secret power of B2B networking and working the perimeter of your network
• Why leadership and consistency are your most magnetic tools right now

 When the market slows, most designers pull back — but the ones who keep showing up, connecting, and creating visibility are the ones who come out stronger. You don’t have to chase clients or rely on luck. You just need to keep planting the right seeds, stay consistent, and lean into the work that builds trust and momentum over time.

If you’re tired of waiting for the economy to bounce back and ready to start leading your business forward — this episode will show you exactly how to do it.

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Welcome to Success by Design! I’m kicking off a brand-new three-part series called The Interior Designer’s Survival Guide Through Economic Uncertainty. Let’s be honest—the economy feels weird right now. Clients are cautious, interest rates are high, and confidence can feel scarce. But while you can’t control the broader economy, you can control your pricing, positioning, and profit strategy.

In this episode, we’re diving into how to price confidently when fear starts creeping in—what to say “no” to, how to protect your value, and why lowering your rates is the last thing you should do.

IN THIS EPISODE:

• Why discounting during an economic downturn actually hurts your business
• The pricing models that protect your profit (and which to use when)
• How to communicate your value without competing on price
• Why “Designer for a Day” and full service can both thrive—when you position them right
• How cash reserves and confidence change your business decisions
• The three C’s of a resilient design business: Clarity, Consistency, and Confidence

 When the market wobbles, fear can take over. But confidence is contagious—and it starts with knowing your worth and charging accordingly. This episode isn’t about cutting corners or slashing prices. It’s about strengthening your foundation, standing firm in your value, and building a business that weathers uncertainty with ease.

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Hey designers, it’s Katie Decker Erickson, and today I’m giving you something totally different — no fluff, no hype, and no sugarcoating. This is your five-minute State of the Industry for interior designers, and a heart-to-heart about what’s really going on behind the pretty photos and Pinterest boards.

Because let’s be honest — the economy isn’t doing us any favors right now. Margins are tight, clients want miracles for pennies, and too many designers are drowning in ideas instead of action. So today, I’m breaking down what’s actually happening, why inspiration alone won’t save your business, and what it’s going to take to not just survive, but win in this season.

 IN THIS EPISODE, I TALK ABOUT:

• The real numbers behind the 2025 design economy (spoiler: it’s not great)
• What the data from Barron’s, the Wall Street Journal, and the NFIB optimism index really means for us
• Why “attitude + affirmation” isn’t a business strategy
• The biggest traps I’m seeing designers fall into right now — undercharging, over-consuming, and constant pivoting
• How I’m shifting my own business to adapt (and how you can too)
• A preview of my upcoming 3-part series and live workshop to help you implement — not just learn — strategies that work in this market

 We don’t need more motivation. We need clarity, accountability, and a plan that actually makes money. This industry is at a crossroads — and if you’re ready to stop waiting for things to “get better” and start taking control, this is where it starts.

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Scaling an interior design business isn’t just about hustling harder—it’s about systems, boundaries, leadership, and strategic support. In this episode, I sit down with my client Shannon to share her journey from feeling overwhelmed to confidently scaling her interior design business. We talk about the unexpected lessons she learned along the way and how coaching helped her master each step of growth.

IN THIS EPISODE:

• How Shannon recognized she needed help and took the first step toward growth
• The systems and processes she implemented to streamline her business
• Learning to set boundaries while staying generous and client-focused
• Why celebrating wins is critical to scaling successfully
• Focusing on doing less, better, and prioritizing projects that align with her vision
• Stepping fully into leadership and empowering her team

 If you’re an interior designer feeling stuck, overwhelmed, or unsure how to scale, this episode gives you practical insights and actionable steps. Learn from Shannon’s real-world experience and see how coaching can help you transform your business while staying true to your creative vision.

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In this week’s episode, to wrap up our Project to Profit Series, I'm getting real about the one step most designers skip that could save you hours, protect your margins, and stop you from repeating the same costly mistakes project after project.

Here’s the kicker: research shows that teams who actually take this step improve performance by 20–25% on their very next project. Yep, it’s that powerful.

And don’t think this is just for big firms — if you’re a team of one, this step may be even more critical to stop repeating mistakes and create the systems that future-proof your business.

Check out the show notes and other resources at 

https://successbydesign.coach/podcast/b/interior-design-debriefs

This podcast is brought to you in partnership with Leah Bryant Co.

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What if one happy client didn’t just mean a beautiful portfolio photo — but also became the gateway to three more dream projects? That’s the power of a referral strategy for designers that actually works.

In this episode, I'm sharing why most interior design referrals don’t happen by chance — and how to move beyond “word of mouth” into a system that brings you consistent, pre-qualified leads.

If you’ve been wondering how to get more design clients without burning out or relying on chance, this episode is a must-listen.

Check out the show notes and other resources at 

https://successbydesign.coach/podcast/b/secret-to-more-interior-design-referrals

This podcast is brought to you in partnership with Leah Bryant Co.

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Scope creep: two little words that can drain your profits, stretch your timeline, and zap your energy if left unchecked. But here’s the twist—done right, scope creep can actually fuel your profit margins and strengthen client relationships.

In this episode, I'm breaking down the sneaky ways scope creep shows up (and why it feels so personal). The #1 mindset shift that transforms extra client requests into profit opportunities. What to say in the moment when a client asks for just one more thing, and so much more!

Check out the show notes and other resources at

https://successbydesign.coach/podcast/b/scope-creep-solutions-for-interior-designers

This podcast is brought to you in partnership with Leah Bryant Co.

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Every design project begins with excitement, but if you skip one crucial step, that excitement can quickly spiral into misunderstandings, scope creep, and profit loss. That step? Onboarding and expectation setting.

In this episode, part of our Project to Profit series, I'm pulling back the curtain on why onboarding isn’t just paperwork and contracts. Done right, it becomes your profit protector, a system that saves you stress, strengthens client trust, and protects your margins.

Check out the full show notes and other resources at 

https://successbydesign.coach/podcast/b/interior-design-onboarding

This podcast is brought to you in partnership with Leah Bryant Co.

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If you’ve ever said, “I gave a discount just to keep the client happy,” this episode of Success by Design is for you.

In this week’s Projects to Profit series, I'm pulling back the curtain on one of the most common traps interior designers fall into: discounting. What feels like a quick win for keeping a client can harm your profit margins, dilute your brand, and erode your confidence as a designer.

Check out the full show notes and other resources at 

https://successbydesign.coach/podcast/b/the-hidden-costs-of-discounting-your-interior-design-services

This podcast is brought to you in partnership with Leah Bryant Co.

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This week, we’re kicking off a six-part series I’m calling "Turning Projects into Profit." As designers, we pour our hearts into projects that photograph beautifully, but sometimes those same projects barely move the financial needle. I know that tension well because I’ve lived it in my own business. That’s why this series is all about helping you stop leaving money on the table and start building a business that fuels your creativity and pays you well.

And we’re starting with one of the biggest traps in our industry: free consultations.

Check out the full show notes and resources at

https://successbydesign.coach/podcast/b/how-to-turn-consultations-into-paid-opportunities

This podcast is brought to you in partnership with Leah Bryant Co.

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What every designer needs to know about neuroaesthetics, biophilia, and charging what you're worth. 

In this episode of Success by Design, I'm sitting down with Mike Peterson, founder of Science in Design, to explore how neuroscience is validating what designers have known intuitively for years: beautiful spaces make people feel better. Now we have the data to prove they also make people healthier.

Check out the full show notes and resources at

https://successbydesign.coach/podcast/b/design-heals-the-secret-sauce-top-designers-are-using-to-charge-more

This podcast is brought to you in partnership with Leah Bryant Co.

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What happens in Vegas doesn’t stay in Vegas — especially when Success by Design gets the inside scoop from the market floor. In this week’s can’t-miss episode, Katie sits down with Diana Ruston on her team and fresh off the plane to unpack the good, the bad, and the downright bizarre from the latest Las Vegas Market.

This isn’t just another trends episode. It’s a no-holds-barred conversation about what’s really happening in design — from West Coast market shifts to high-gloss regrets and why petrified wood may just be the hero we didn’t know we needed.

Check out the full show notes and resources mentioned at 

https://successbydesign.coach/podcast/b/vegas-market-2025-bold-interior-design-trends-and-statement-decor

This podcast is brought to you in partnership with Leah Bryant Co.

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Interior designers, mark this moment: this is not just another podcast episode—it’s a masterclass in how to lead your business through chaos. In the latest quarterly roundtable, I invited two of the most respected minds in our industry, LuAnn Nigara and John McClain, to sit down and discuss their insights. But not just any shop. We dove into the murky waters of economic uncertainty, a topic that’s foggy at best and terrifying at worst.

And trust me, you’re going to want to eavesdrop.

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/Interior-Design-Business-Strategy-That-Works-in-a-Downturn

This podcast is brought to you in partnership with Leah Bryant Co.

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What if the answer isn’t more ads, more hustle, or more burnout?

In this week’s episode of Success by Design, I drop 7 zero-cost, high-impact strategies to attract interior design clients without spending a dime. And no—it’s not just “post more on Instagram.”

This episode is the grounded, practical pep talk you didn’t know you needed. Perfect for designers in a season of growth, reset, or re-alignment.

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/7-strategies-to-attract-interior-design-clients

Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com

This podcast is brought to you in partnership with Leah Bryant Co.

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As an interior designer, you pour passion, creativity, and dedication into your business every single day. But what happens when the market slows, projects stall, or uncertainty creeps in? It’s not about if—it’s about when. But here's the good news: you don’t have to panic. You can proactively prepare.

In this episode, Katie is diving into actionable strategies specifically crafted for interior design professionals facing a slowdown.

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/interior-design-business-tips-to-thrive-during-slowdowns

Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com

This podcast is brought to you in partnership with Leah Bryant Co.

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Discover how Rachel Ogburn boldly transitioned from real estate to interior design, harnessing clarity, courage, and confidence to build a thriving and fulfilling business.

In this episode, Rachel candidly reveals how she overcame deep-seated fears of rejection and uncertainty, leveraging coaching, community support, and self-belief to dramatically transform her career and mindset.

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/wondering-if-coaching-is-worth-it-Rachel-says-yes-here-s-why

Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com

This podcast is brought to you in partnership with Leah Bryant Co.

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Want to boost your creativity, skyrocket your productivity, and reignite your passion for design? It might be time to step away.

In this episode, I'm revealing why intentional, strategic rest isn't just nice—it's essential for interior designers aiming for sustainable success. Whether you're running a growing six-figure firm or managing a booming seven-figure business, stepping away might be the secret weapon you're overlooking.

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/how-strategic-breaks-unlock-your-full-potential-as-an-interior-designer

Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com

This podcast is brought to you in partnership with Leah Bryant Co.

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Ever wonder why some interior design firms seem to glide through the ups and downs of business effortlessly, while others always seem stressed about finances? I've learned the key difference is simple but powerful—knowing your numbers.

This week,  I'm sharing exactly how I've structured my business around clear, reliable financial practices. Understanding my numbers has enabled me to make informed decisions, avoid unnecessary stress, and sustainably grow my firm.

Check out the full show notes and other resources at 

https://successbydesign.coach/podcast/b/know-your-numbers-cash-flow-taxes-accounting-for-interior-designers

Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Ever feel like your interior design business runs you, instead of you running it? You're not alone. But what if the secret to effortless growth, standout projects, and loyal clients isn’t found in the latest trends or marketing hacks, but within the core of your business itself?

In this episode, I'm revealing the hidden power of transforming your mindset, clarifying your purpose, and building strategic systems—shifts that profoundly reshape your business from the inside out.

Ready to transform your business at the deepest level and see it ripple outward into exceptional results?

Listen now and start reshaping your future—by design.

Check out the full show notes and other resources at 

https://successbydesign.coach/podcast/b/inside-out-interiors-core-strategies-for-designers

Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Every interior designer has a unique “genetic code”—their style, values, and creative philosophy. But are you consciously tapping into yours to truly stand out and attract your ideal clients?

In this episode, we’re diving deep into how your Design DNA can fuel purposeful, profitable, and authentic growth for your practice.

Check out the show notes and other resources at 

https://successbydesign.coach/podcast/b/design-dna-unlock-your-firm-s-true-potential

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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In an industry constantly evolving with trends, technology, and shifting client expectations, building an interior design business that's both creatively inspiring and strategically sound has never been more critical. But how exactly do you create a design empire that can withstand change, scale sustainably, and flourish over the long haul?

In this episode, we’re pulling back the curtain on what it means to go deep—creatively and strategically—to establish an interior design firm poised for enduring success. Whether you're grappling with scaling your team, diversifying your services, or integrating cutting-edge tech like VR and smart home automation, this episode offers insights you won’t find anywhere else.

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/building-a-future-proof-interior-design-business

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Interior design is more than stunning blueprints, curated Pinterest boards, and beautifully staged reveals. True design excellence—and sustainable business success—begins when we move beyond surface-level planning and dive deeper into our purpose, passion, and personal values.

In this episode, we explore how you can authentically scale your interior design business, ensuring your growth aligns with your deepest values and highest aspirations. From defining your unique design ethos to streamlining systems and fostering meaningful client relationships, this episode is your guide to scaling with integrity, authenticity, and soul.

Check out the full show notes and mentioned resources at 

https://successbydesign.coach/podcast/b/Beyond-the-Blueprint-Scaling-Your-Interior-Design-Business-with-Soul

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

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Ever wondered how to attract seven-figure interior design clients? In this episode, I sit down with the talented John McClain, known for mastering high-value, luxury projects. This conversation is packed with insights you won’t want to miss!

John reveals how he evolved from accepting "anyone with a heartbeat and a checkbook" to becoming a sought-after designer in the luxury market. It’s about aligning your core values with client expectations—and why taking calculated risks is crucial.

Curious about John's "Two Truths and a Lie"—did he write for Fashion Police, fire a client over her wardrobe, or leave design school to immediately work with an A-list celebrity? Tune in to find out!

If you’re ready to elevate your brand and transform your client relationships through intuition and authenticity, this episode is for you.

Check out the show notes and resources mentioned at 

https://successbydesign.coach/podcast/b/attracting-luxury-interior-design-clients-with-john-mcclain

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Have you ever felt unsure how to structure your design packages or nervous about raising your prices, even when you know you're worth it? You’re not alone.

Katie is exploring exactly how to craft irresistible, premium design packages tailored specifically for high-end residential and commercial clients—those ready and willing to invest significantly in quality and transformation.

This episode is a must-listen if you're ready to step into your worth, simplify your business processes, and secure high-budget design projects.

See the show notes and resources at
https://successbydesign.coach/podcast/b/packing-and-pricing-for-high-end-interior-design-clients

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want.

In this week’s episode, Katie dives into how leveraging demographic and psychographic data can dramatically transform your interior design business. 

Did you know that, according to recent HubSpot research, businesses that clearly identify their target market can experience a revenue increase of up to 760%?

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/defining-your-ideal-interior-design-client

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe’s journey is an inspiring example of how transformative the right support can be, even if your business isn't struggling but simply ready for more.

See the full show notes and resources at 

https://successbydesign.coach/podcast/b/How-Coaching-Helped-Zoe-Master-Pricing-Pivoting-and-Hiring

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Are tariffs making you anxious? You're not alone. In this must-listen podcast episode of The Table, Katie is joined by industry heavy-hitters Laurie Laizure, Rick Campos, and Dr. Jennifer Chukwujekwe to tackle the tariff turmoil head-on.

From staggering markups and shifting vendor dynamics, to managing client expectations and maintaining your profits, our experts share actionable strategies to weather the storm—without sacrificing your ethics or your sanity.

See the full show notes and resources at 

https://successbydesign.coach/podcast/b/navigating-tariffs-turmoil-and-trust-for-interior-designers

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Think tariffs don’t affect you? Think again. On this episode of Success by Design, Mastering the Business of Interior Design, Katie breaks down exactly why interior designers must care about these seemingly distant policies—and how tariffs quietly ripple through every project, influencing your pricing, timelines, and creative choices.

Plus, Katie teases next week's roundtable featuring three industry powerhouses who reveal unexpected opportunities and brilliant strategies born from navigating tariff turmoil.

See the full show notes and resources at 

https://successbydesign.coach/podcast/b/tariff-talk-navigating-the-hidden-costs-impacting-your-interior-design-clients

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Ready to level up your confidence game and finally feel like the expert you already are? In this episode, I'm tackling the surprising psychology behind imposter syndrome, ditching the myth that giant leaps are the only way to build confidence, and showing you how to stop letting perfectionism rule your life (and your rates!).

Don’t miss your chance to grab these research-backed tools for unshakable confidence. Hit play now and transform how you run your design business—no more second-guessing allowed!

See the full show notes and resources at 

https://successbydesign.coach/podcast/b/how-interior-designers-can-build-confidence-and-set-boundaries

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

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In this episode, Katie Decker-Erickson is bringing you actionable insights directly inspired by last week's powerful conversation with Rebecca Hay. Get ready to transform uncertainty into opportunity with strategies specifically tailored for interior design businesses facing market slowdowns.

Slowdowns are inevitable—but how you respond makes all the difference. Tune in now and ensure your business not only survives but thrives - even when business may not be booming.

See the full show notes at 

https://successbydesign.coach/podcast/b/how-interior-designers-thrive-not-just-survive-market-shifts

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

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Feeling the squeeze of a market slowdown? You’re not alone. Interior designers everywhere are navigating shifting client expectations, tighter budgets, and the need to be more strategic than ever.

We’re joined by celebrated designer Rebecca Hay to explore exactly how to stay profitable and resilient—even when times get tough. She’s sharing her smartest strategies for weathering economic shifts, keeping clients engaged, and ensuring your business doesn’t just survive but thrives in 2025.

If you’re wondering where to invest, where to scale back, and how to make 2025 a year of smart, sustainable growth, this episode is for you. Don't miss out on these essential insights! 

See the full show notes here 

https://successbydesign.coach/podcast/b/thrive-during-economic-slowdowns

Related Episode

Smart Hiring Strategies for Interior Designers Ready to Scale on Resilient by Design 

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Business Strategy Sessions for Interior Designers

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In this episode, we break down essential project management strategies to help interior The #1 mistake designers make that leads to project chaos—and how to avoid it.

Ready to streamline your projects, increase efficiency, and maximize profits?

Don’t miss this power-packed episode—your future self (and clients) will thank you.

Pro Tip: Adding project management services can significantly boost your firm’s profitability and client satisfaction. Start with small steps and refine your process as you gain experience.

See full show notes and resources mentioned in this episode at

https://successbydesign.coach/podcast/b/how-interior-designers-can-execute-scale-and-boost-profits

Want a Plug-and-Play Workflow?

Let’s build a custom project management system for your firm. Book a 1:1 strategy session with Katie to create a workflow that streamlines your projects and maximizes your revenue.

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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You’ve likely seen this scenario play out—a homeowner has an idea for their remodel, the GC calls it stupid, and while he has a point, the homeowner’s feelings are hurt and no one’s offered a viable solution. That is precisely where we come in. 

As interior designers, we are uniquely able to translate our clients’ ideas to the construction crew who can bring it to life. But there’s even more that’s at play when you’re a female designer on the construction site. Renée Biery joins me for a conversation about navigating being the only woman on a construction site. She’s a construction expert who regularly shares her knowledge with interior designers. 

In today’s episode, Renée shares misconceptions around managing construction projects, the best approach to earn respect on a job site as a woman, and how client retention rates are impacted by project management. As always, there’s even more in the Coaching Corner for you!

Grab all the links and resources mentioned in this episode at 

https://successbydesign.coach/podcast/b/only-girl-on-the-construction-site

📲 Connect with Renée:

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This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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In this episode, we’re diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don’t worry—this episode breaks it into actionable steps that feel authentic and effective.

Grab a notebook and your favorite coffee—this episode is packed with insights to help you position your business for success.

Grab all the links and resources mentioned in this episode at

https://successbydesign.coach/podcast/b/Proven-Strategies-to-Attract-Dream-Clients

Want to Go Deeper?

Book a 1:1 strategy session with Katie to customize your marketing approach and build a business that works for you in 2025.

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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For most interior designers, marketing is throwing noodles at the wall and seeing what sticks. A little Instagram here, a little TikTok there, and maybe some paid ads for good measure. But deep down, you know that’s not a great way to run a business, increase visibility, or build brand awareness—let alone get paying clients! Wouldn’t it be great if someone who understood your industry could tell you exactly which marketing strategies you needed?

Meet Jason Lockhart! He’s an architect and digital marketing strategist who understands the interior design industry. He joins me today to discuss the best marketing channels for designers, the importance of understanding your most ideal client, website SEO best practices, and mistakes to avoid with paid ads. There is so much practical advice packed into this conversation! And even more nuggets in this week’s Coaching Corner. Let’s dive in!

Grab all the links and resources mentioned in this episode at

https://successbydesign.coach/podcast/b/digital-marketing-strategy-for-interior-designers

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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As interior designers, we love being creative and bringing a client’s vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don’t exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to focus on to grow the business—it’s feeling pretty intense for all of us. So… let’s talk about it!

In this Q1 episode of The Table series, LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe are back for a refreshingly genuine conversation about financial and marketing changes they’re making in 2025 after seeing what their 2024 reviews revealed. Hear brilliant untapped marketing strategies, the one place you should never not invest in, the importance of actively nurturing a community, and how to know what to do next to scale your business. All that and more in this week’s Coaching Corner—let’s begin!

Grab all the links and resources mentioned in this episode at

https://successbydesign.coach/podcast/b/Finances-budgeting-and-marketing-for-interior-designers

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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In this solo episode, we're honing in on what it takes to build a business legacy. That may sound like nailing jello to a wall, but there are specific, actionable steps you can take to make this happen!

This isn’t just about scaling your firm or making a name for yourself. This is about creating something that lasts well beyond your time in the industry. It’s about shifting focus from those short-term wins—and instead planning for an impact that resonates, endures, and even gives back to the community. 

This episode is crafted especially for interior designers ready to elevate their business, create meaningful impact, and set the groundwork for a lasting legacy. Be sure to stay for the bonus insight in this week’s Coaching Corner!

Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/build-a-sustainable-business-legacy

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

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Unless you’re a drafter, most of us in the interior design world loathe technology. But it’s a necessary part of the job when it comes to running a business. So… how can tech support the design process and in scaling a business? My tech go-to, Danny Marsh, joins us for this episode! Danny shares technology challenges unique to interior designers, emerging tech trends, how certain software can actually hinder business growth, and a bit about his tech firm that’s just for interior designers. You’re especially going to want to stick around for this week’s Coaching Corner—featuring a very special guest!

Grab all the links and resources mentioned in this episode at

https://www.colorworks.coach/podcast-library/b/technology-and-automation-for-interior-design

📲Connect with Danny:
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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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The mental gymnastics it takes to start a business is just… different from the mindset shifts it takes to scale a business to 6-figures and beyond. (Mindset plays a huge role in both personal and professional growth!) I’m thrilled to have Laura Thornton back on the podcast for this conversation. We’re discussing the mindset shifts that are imperative when looking to scale your design business. Laura shares insights about growing a team, advice about being courageous and growing your confidence, and the raw truth of what it really takes to take your business to that next level—whatever that looks like for you! Enjoy the conversation and make sure you stick around for the Coaching Corner!

Grab all the links and resources mentioned in this episode at

https://www.colorworks.coach/podcast-library/b/mindset-shifts-to-scale-a-business-to-6-figures-and-beyond

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Whether or not you’ve heard of thought habits, you’re most certainly familiar with the impact your self-talk has on your habits. But you may be surprised to hear just how impactful those thoughts of yours are on your business growth—or—lack thereof. Habit Finder Coach, Amy Kemp, is here to discuss this topic! Amy shares examples to bring these enlightening concepts to life, as well as exercises you can test out ASAP to regain your time and energy. In this episode, we get into so much including scheduling guilt-free playtime, shocking statistics, boundaries for goal setting, and the business epiphany Amy had while her son was in the hospital. You especially won’t want to miss this week’s Coaching Corner!

Grab all the links and resources mentioned in this episode at

https://www.colorworks.coach/podcast-library/b/growing-a-business-starts-with-personal-growth

📲Connect with Amy:
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This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

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As an interior designer, there are a few business decisions that will critically impact your growth. Scaling your business to your lifestyle is an artform. It takes dedication, discipline, and determination. And Jeanne Collins knows this journey all too well! She joins us today to share how to know when it’s time to hire a coach or contractor, key marketing strategies that helped scale her business, and how becoming a female business owner made her a better mom. Enjoy this conversation and make sure you stick around for the Coaching Corner!

Grab all the links and resources mentioned in this episode at

https://www.colorworks.coach/podcast-library/b/how-to-sustainably-grow-a-design-firm

Connect with Jeanne:
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This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Welcome to one of our most anticipated conversations—the 2025 Color of the Year! Join color marketing experts from PPG, Sherwin-Williams, and Benjamin Moore as they reveal their picks, what inspired the selections, what they’re noticing with design trends in general, and what’s coming down the pike in the next couple of years as America starts to take the lead. (Yep, I just said it.) To say this is an exciting episode is an extreme understatement. Let’s get straight to it—and stick around for the Coaching Corner!

Grab all the links and resources mentioned in this episode at

https://www.colorworks.coach/podcast-library/b/2025-color-of-the-year-and-design-trends

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Ruthanne (LinkedIn)

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Andrea (LinkedIn)

This podcast is brought to you in partnership with Leah Bryant Co.