The Agency Giants Podcast - Episode 37 (Niall Ratcliffe)
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Niall Ratcliffe runs the UK's #1 LinkedIn agency, & he says everyone is using the platform wrong!

His argument is simple.

LinkedIn isn't a social media platform. It's a rolodex.

It's the easiest platform to get in front of your dream clients & start a conversation with them.

If you've been posting on LinkedIn & getting nothing back, this one will make everything click.

Niall's LinkedIn: https://uk.linkedin.com/in/niall-ratcliffe
Noticed. agency: https://www.noticed.co/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=556d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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TikTok: https://www.tiktok.com/@agencygiants
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00:00 Introduction
01:02 Why LinkedIn Is a Networking Platform, Not Social Media
02:57 Noticing the Million $ LinkedIn Opportunity at 19
08:08 How the Supply & Demand Shift Killed LinkedIn's Organic Reach
11:27 Awareness Content, Fishing Content & Why Positioning Beats Posting
19:17 Building a Content Process & Using AI Without the Drivel
23:48 The LinkedIn Pyramid: Adding Your ICP & Starting Conversations
28:38 Outreach That Converts: Connection Data, Lead Magnets & Automation
38:49 "Your Brand Sucks": Dom McGregor, 10x Pricing & Team Structure
47:07 Talent, Employee-Generated Content & Doing More With a Smaller Team
56:38 The Future of the Agency Model & LinkedIn's Next Five Years
1:07:02 Starting From Zero & Why You Should Get a Job First
1:14:43 The Long-Term Vision & Rapid Fire Questions

The Agency Giants Podcast - Episode 36 (Tom Hunt)
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Most people think scaling content means...

More views.
More downloads.
More followers.

Not entirely true.

I sat down with Tom Hunt this week (founder of Fame, a $4M/year podcast agency), and he told me about a client that stopped me in my tracks.

Cybersecurity software company. About 100 people listen per episode. That's it.

Sounds like a flop, until you realize their entire buyer pool in the US is around 1,000 people.

100 of them tuning in every month isn't a small audience. That's still 10% of the entire market!

Over five years, that podcast landed them one deal worth half a million dollars.

Most agency owners are grinding for 50,000 downloads to sell a $2k retainer, while this guy quietly closes half a million from 100.

If your content isn't landing clients, the fix probably isn't more views.

It's the right 100 people watching.

Learn how in today's episode!

Tom's LinkedIn: https://uk.linkedin.com/in/tomhuntio
Fame: https://www.fame.so/
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=552d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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00:00 Intro
01:11 From Frying Chips to a $4M+ B2B Podcast Agency
09:15 Why a Tiny Niche Audience Can Drive Big Revenue
11:39 Pricing, Guarantees & How to Grow a Podcast
17:28 Guests, Revenue Channels & Monetisation Strategies
22:27 What Separates Great Hosts From Bad Ones
30:05 Difficult Clients, Host Coaching & Team Structure
36:09 Focus, Fatherhood & Scaling Past the 100-Client Barrier
44:44 Adopting AI, Agency Growth Advice & Rapid Fire

The Agency Giants Podcast - Episode 35 (Ricky Solanki)
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He's spent 17 years building an agency: 50 staff, 400 clients at its peak.

If he were starting again in 2026, he'd run the whole thing with one person… & make more money!

In this episode of Agency Giants, Ricky Solanki, founder of Push Group, walks through exactly how he'd build a 1-person AI agency from scratch.

• Why one person & a few AI agents can now run an entire client end to end.

• How he'd actually start from $0 using Claude Code.

• The marketing engine he'd build from day one (Automated funnels, lead magnets, & the free channel almost every agency still ignores!)

Ricky's LinkedIn: https://www.linkedin.com/in/rickysolanki/
Push Group: https://www.pushgroup.co.uk/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=549&el=youtubeorganic
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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TikTok: https://www.tiktok.com/@agencygiants
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00:00 Ricky's 17-Year Journey Building Push
06:26 The AI Catalyst: Repositioning the Agency & Winning Over the Team
09:05 Core Services, Client Acquisition & Paid Growth Roadmaps
18:55 Expanding Internationally: Greece, Dubai & Lessons Learned
22:31 Change Management & Building the "DIAL" AI Operating System
31:04 Build vs Buy: Software Costs, Claude Code & Margin Pressure
38:50 Licensing Your Tech, Facilitating In-House Moves & Pricing
46:53 Protecting Human Brilliance & the New "Diamond" Team Structure
52:34 Where to Start With AI: Begin With Claude & One Process
55:10 The Next Five Years: Two Businesses & Building From $0
1:04:29 Prioritising, Productizing Internal Tools & Staying Nimble
1:08:59 Exit Plans, Life at 50 & Rapid Fire Questions

The Agency Giants Podcast - Episode 34 (David Ogiste)
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How is it possible that brands are reaching more people than ever & being remembered less than ever?

AI.

It doesn't just make content cheaper. It makes it forgettable.

The more brands flood every screen with AI-generated ads, the more consumers tune out.

In this week's Agency Giants, I sat down with David Ogiste - founder of Nobody's Cafe, working with Amazon, Spotify, Netflix & Red Bull. He built his entire agency around the one format AI can never replicate.

David's LinkedIn: https://www.linkedin.com/in/davidogiste/
Nobody's Café: https://www.nobodyscafe.com/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=541&el=youtubeorganic
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FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 Intro
01:33 Building Nobody's Cafe During Lockdown
04:50 The Clubhouse Strategy That Won Amazon Prime
09:06 Why Clubhouse Died & the Pull of Real Connection
15:01 What Experiential Marketing Actually Is
20:06 Winning Hearts and Minds: Brand Community Over Reach
27:23 Why You Remember Gigs But Forget Every Advert
31:28 Pricing, Measurement & Scaling a Creative Agency
43:02 The Founder Journey vs. The Highlight Reel
58:41 The AI Threat & Why Only Real Experiences Are Trusted
1:10:04 The Industry's Growth & Long-Term Brand Thinking
1:21:53 How Small DTC Brands Can Use Experiential
1:27:28 Building an Agency Brand People Want to Join
1:33:10 Rapid Fire Questions

The Agency Giants Podcast - Episode 33 (Ashleigh Holmes)
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Most agency owners treat cold outreach like a numbers game.

More volume. More templates. More spray and pray.

And then they wonder why nobody replies.

In this week's Agency Giants, I sat down with Ashleigh Holmes, co-founder of Flowed, an international B2B outbound agency that has generated £41 million in client returns through cold outreach alone.

If your outreach isn't landing and you're not sure why, this episode will change how you think about it.

Ashleigh's LinkedIn: https://www.linkedin.com/in/ashleigh-holmes-flowd
Flowd: https://flowd.co.uk/ 
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Get your next 10 clients, guaranteed 👉 https://7figuresystems.ai/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=539&el=youtubeorganic
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FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 - Intro
01:15 - From Cold Caller to Building a £41M+ Outbound Agency
04:49 - First Clients & Why Flowd Ditched Pay-Per-Performance
08:09 - Building Brands: Menswear, Jewellery & The Road to Flowd
19:32 - The Service, Outbound's Stigma & Using AI as a Thinking Partner
26:03 - The 4 Components of Great Outreach & Deliverability Deep Dive
31:54 - Why Cold Calling Builds Better Founders & Winning Campaign Tactics
39:40 - Scaling 93%, Leading a 40-Person Team & Going International
46:06 - Culture, Senior Leadership, LinkedIn & Why Women Outperform in Outbound
56:32 - The Future of AI in B2B Outbound & Quick-Fire Round

The Agency Giants Podcast - Episode 32 (Dan Knowlton)
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Most agencies do great work…

Then they share it once, move on, and hope referrals magically appear.

𝗪𝗿𝗼𝗻𝗴.

That’s how you stay invisible.

In the latest episode of Agency Giants, I sat down with Dan Knowlton, who went from starting an agency in his parents’ spare room… to working with brands like BBC & Marvel.

His “unfair advantage” isn’t a secret funnel.

It’s a simple rule. 🤫

If you’re doing good work but it’s not translating into better clients…

This episode is your fix.

Dan's LinkedIn: https://www.linkedin.com/in/danielknowlton1/
Knowlton: https://knowltonmarketing.co.uk/
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Get your next 10 clients, guaranteed 👉  https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=general&utm_term=sales&utm_content=533&el=youtubeorganic
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FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
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0:00:00 The Breakdown That Started an Agency
0:07:25 The Embarrassing Mistakes Nobody Talks About
0:09:28 The Strategy Behind Their Big Brand Wins
0:14:48 How a Fake Moustache Changed Everything
0:19:14 From Local Restaurants to BBC & Marvel
0:28:05 Why a Brother Co-Founder Is an Unfair Advantage
0:36:27 The Real Reason Behind the Hockey Stick Growth
0:40:04 Why Staying Small-Town Beat the London Agencies
0:50:49 How AI Completely Transformed Their Sales Process
1:05:37 Quick Fire Round

The Agency Giants Podcast - Episode 31 (Chirag Gander)
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Not many agencies can say their first inbound enquiry was Coca-Cola... 🤯

Chirag Gander built one of India's most recognised creative agencies, without a single cold pitch!

In this episode, you'll discover:

• The organic brand-building strategy that drove 90%+ inbound leads from day one

• How he built The Minimalist from a college passion project

• The "Include, Exclude, Focus" framework to get your agency noticed in the boardroom

• Why clear positioning, not a bigger team or lower prices, is the real unfair advantage in a commoditised market

• The real reason discipline fails (& the truth behind consistency without force)

This one's a masterclass for any agency owner ready to stop competing on price & start winning on brand!

The Minimalist: https://theminimalist.in/
Chirag's LinkedIn: https://www.linkedin.com/in/chirag-gander
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=816d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 - Intro
01:40 - From Passion Project to One of India's Top Creative Agencies
05:50 - The Include-Exclude-Focus Framework: How Minimalism Evolved
09:17 - Going Inbound-Only: LinkedIn, Forbes 30 Under 30 & Building Agency Brand
15:55 - From Indian Startups to Global Enterprise Clients
24:40 - Scaling to 150+ People: Team Structure, New Services & Staying Focused
38:58 - Publishing a Book as a Lead Gen Tool & AI's Impact on Creative Work
46:21 - Pricing Against Western Agencies & The Long-Term Vision
49:14 - Advice for Indian Agency Founders, Brand Building Tips & Quickfire Round

The Agency Giants Podcast - Episode 30 (Paul Rogers)
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Never hired a single salesperson...

Never ran outbound marketing...

& still built one of the most respected ecom fashion marketing agencies in the UK, with 72 employees!

In this week’s Agency Giants episode, Paul Rodgers shares:

• How one client went from tiny fashion startup to £100M+ in months

• Why Paul and his co-founder were terrified of growth & how they were forced to scale

• The real reason they sold their agency, even though they never wanted to!

Paul's LinkedIn: https://www.linkedin.com/in/paulnrogers/
Vervaunt: https://vervaunt.com/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=815d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 From Freelance Consulting to Launching Vervaunt
05:30 Landing Lush & Early Clients That Shaped the Agency
10:15 The Pangaia Story: A Terrible Pitch That Changed Everything
16:00 How Pangaia Went From $0 to $100M
22:30 Scaling Without a Sales Team
28:00 The Hires That Forced Vervaunt to Grow
35:00 When 8 Clients Disappeared: Vervaunt's Toughest Period
41:00 Building Census, Visualize & Investing in R&D Tools
47:00 Selling to IDHL: Why the Last Founders You'd Expect Did a Deal
54:00 Pulse: From 300 People to 1,800 & Expanding to New York
59:00 Starting Over: What Paul Would Do Differently Today

The Agency Giants Podcast - Episode 29 (Timothy Armoo)
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Most agency owners dream of one big exit someday...

Timothy Armoo built and sold TWO companies for multiple eight figures by 27!

This episode's packed with gold for agency owners ready to scale or maximise their exit, enjoy!

Timothy's New Book: https://amzn.to/3MeYcnV
Timothy's IG: https://www.instagram.com/timarmoo/?hl=en
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=814d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
00:00 Intro
02:40 Growing Up Poor in South London
11:54 Starting Fanbytes at University & Reading Market Timing
16:48 How to Pick a Market That Maximises Your Chances of Exit
20:23 Landing Big Clients: The "What Do They Read" Strategy
29:39 Using Competition to Create Urgency & Win Deals
31:16 The Hardest Phase of Scaling: Navigating 30-60 Employees
36:29 Why Co-Founders Are Essential
45:58 Raising Team Standards & Making Difficult People Decisions
49:22 CEO as Chief Enthusiasm Officer: Know Your Zone of Competence
53:29 Compensating an MD: Salaries, Bonuses & Phantom Equity Explained
1:00:23 When to Sell Your Agency
1:03:06 The Moment the Money Dropped: Emotions After a Major Exit
1:11:35 Why Money Doesn't Bring Fulfilment (But Does Buy Happiness)
1:12:43 Advice to Younger Founders: Building for Exit in the AI Era
1:16:12 The Biggest Threats to New Agencies Over the Next 5 Years
1:19:08 Timothy's Book "What's Stopping You" & Upcoming Projects
1:24:45 Rapid Fire: Habits, Mindset Shifts & Life Advice

The Agency Giants Podcast - Episode 28 (Carrie Rose)
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Most agencies spend their first year struggling to hit $100k...

Carrie Rose scaled to $1.8M in 12 months!

In our latest episode of Agency Giants, you'll discover:

• How she grew 6x faster than her target by focusing forward instead of looking backwards

• The exact gap she found in the SEO market that nobody else was implementing

• The simple partnership model that drove insane growth

• The "winner mentality" principle that transformed her team

This one's packed with gold for agency owners ready to scale!

Carrie’s LinkedIn: https://www.linkedin.com/in/carrieroseballoch/
Rise at Seven: https://riseatseven.com/
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=813d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 From $0 to $1.8M in Year One: The Rise at Seven Story
08:30 Finding the Gap: Creativity Meets SEO & Digital PR
17:45 Building Confidence Through Partnership & Investment
25:00 Mastering Sales: Learning to Close at 100% Success Rate
35:15 The Apprentice Journey & Turning Down Lord Sugar
42:30 Scaling Strategy: Growing from 8 to 70+ Team Members
52:45 Client Acquisition: The Power of Personal Branding & Content
1:02:00 Managing Creative Teams & Avoiding Micromanagement
1:12:30 Pricing Strategy: Moving Upmarket & Premium Positioning
1:22:45 Work-Life Balance: Setting Boundaries as a Founder
1:35:00 Rapid Fire: IKEA Dreams, Mental Health & Winner Mentality

The Agency Giants Podcast - Episode 27 (Suhit Amin)
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Suhit's IG: https://www.instagram.com/suhitamin/?hl=en 
Saulderson: https://saulderson.com/
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=812d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
00:00 The Unconventional Path to Success
08:45 Gaming's Hidden Entrepreneurial Lessons
17:30 Building Without a Blueprint
26:15 The Influencer Marketing Goldmine
35:00 When Clients Pay Six Figures
43:20 The Acquisition Nobody Expected
52:10 What Makes Agencies Valuable
1:01:45 Resilience Through Adversity
1:10:30 The Next Chapter Begins

The Agency Giants Podcast - Episode 26 (Nico Ciraolo)
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Most think scaling above $100k a month means adding more services, hiring massive teams, & saying yes to every opportunity...

But Nico did the opposite.

He focused on one thing & did so much volume it would be unreasonable not to succeed.

The result? £2.2 million in client revenue last quarter.

In this week's episode of Agency Giants, Nico breaks down how hyper-focus & building unstoppable demand allowed him to disrupt an entire industry & cherry-pick his dream clients.

Nico's IG: https://www.instagram.com/nicociraolo/?hl=en
Dentology: https://dentology.ai/
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=811d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
00:00 The Secret to Rapid Agency Growth
03:40 Why Nico Started an Agency for Dental Practices
14:43 Building Integrated Systems: Ads, Creative, CRM & Lead Conversion
22:30 Niche vs Horizontal Scaling
28:45 From £300 Clients to £2.2M Quarter
35:20 Content Production Strategy: In-House Teams & Client Collaboration
42:15 Client Acquisition Methods: Outbound, Inbound & Reputation Building
48:30 The Power of Volume
55:10 Team Building & Scaling: Hiring, Training & Managing Growth
01:00:45 AI Integration: Efficiency Gains & Future of Agency Operations
01:09:34 Final Advice for Stuck Agencies: Building Pipeline & Demand Generation

The Agency Giants Podcast - Episode 25 (Jack McLaren)
__________________________________________
You’d think billion-dollar brands would always choose the biggest agencies...

But they’re not!

Jack McLaren left Jellyfish & Dentsu, two of the world's largest marketing agencies, to start PATTRNS.

A lean 40-person agency that’s now working with JD Sports & Gorilla Glue

In this week’s episode of Agency Giants, we break down why big brands are switching to smaller boutique agencies like his.

Jack's LinkedIn: https://www.linkedin.com/in/jack-mclaren-340a01a6/
PATTRNS: https://www.pattrns.uk/
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=837d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
00:00 From Big Agency to Boutique: Why Jack Left Dentsu
15:20 Landing the First Major Client & Building Transparency
28:45 Performance Models, Equity Deals & The Future of Agency Pricing
41:30 AI's Impact on Media Buying & Creative Strategy
53:15 Building Company Culture & Hiring for Curiosity
1:01:00 Major Client Wins: JD Sports, Gorillas & Hammerson
1:08:40 Working with Challenger Brands & Leadership Lessons

The Agency Giants Podcast - Episode 24 (Lucy Jameson)
__________________________________________
Our latest guest on Agency Giants is Lucy Jameson, who walked away from leading Grey London to start Uncommon in 2017.

Now they're working with British Airways, Google, ITV, & BT across their London, New York, & Stockholm studios.

This is a masterclass in building brands that matter, not just campaigns that convert.

Lucy's LinkedIn: https://www.linkedin.com/in/lucy-jameson-906512
Uncommon Creative Studio: https://www.uncommon.studio/
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
00:00 From Grey London to Founding Uncommon: Lucy's Journey
08:30 Landing Major Clients: The OVO Energy Success Story
17:15 Pitching to Corporates: The Reality of Time, Cost & Win Rates
25:14 Beyond Advertising: Building Brands Through Creative Strategy
34:00 AI's Impact on Creativity & Agency Work
42:07 Building Core Teams: Structure, Chemistry & Resource Management
50:26 Future Vision: Design, Retail Experiences & Brand Britain
58:13 The Power of Respectful Disagreement Among Founders

The Agency Giants Podcast - Episode 23 (Loukas Hambi & Olly Hudson)
__________________________________________
Meta just certified them as the UK's leading DTC agency 🚀

But how did Loukas & Olly build a 7-figure agency group with nearly 100 team members in just 7 years?

In this episode, you'll discover:

• The content flywheel that makes them the UK’s most in-demand DTC agency.

• The biggest mistake they made after merging, & how they’d do it differently.

• Why they’d rather lose a client than a team member (& how that mindset fuels growth).

This episode is pure gold for any agency owner serious about scaling beyond the chaos.

Loukas's LinkedIn: https://uk.linkedin.com/in/loukas-hambi-388067152
Olly's LinkedIn: https://uk.linkedin.com/in/olly-hudson
For You Advertising: https://www.foryouadvertising.com/
Hambi Media: https://www.hambimedia.com/
Soar With Us: https://www.soarwithus.co/
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8001d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
00:00 The Secret Formula Revealed
07:00 Why Organic Growth Changes Everything
13:30 The Merger That Almost Failed
20:25 What Nobody Tells You About Scaling
29:15 The Gray Hair That Transforms Teams
36:30 Building Culture That Actually Works
46:50 The Content Strategy Goldmine
58:45 Where AI Takes Us Next

The Agency Giants Podcast - Episode 22 (Lara Acosta)
__________________________________________
From failing forwards, to building a 360K+ follower brand & turning it into a $1M+ business.

In this week’s episode, Lara reveals:

• Why “weaponized incompetence” is her secret weapon for growth (& why most overthink it)

• The exact LinkedIn content that changed her life & business

• How she turned her first viral LinkedIn post into an $80K cohort launch while still at university

• How to manufacture charisma & authority online without faking it

Lara's LinkedIn: https://www.linkedin.com/in/laraacostar
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8000d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
00:00 The Weaponized Incompetence Secret
08:30 From Immigrant Rejection to Viral Success
17:00 Engineering Your First Breakthrough
25:15 The Personal Brand Reality Check
34:40 Becoming Your Brand Character
43:20 The 4-3-2-1 Content Formula
52:30 Authority Borrowing Strategy
1:01:45 Why LinkedIn Beats Every Platform

The Agency Giants Podcast - Episode 21 (James Vogle)
__________________________________________
From selling fitness programmes to running a $150k/Month agency working with some of the world's biggest fitness influencers. James's journey is anything but typical.

In this episode, he reveals the strategic pivots that transformed his business & why he deliberately downsized his team to become more profitable than ever.

James's IG: https://www.instagram.com/jamesvogle/?hl=en
James's Agency: https://fitpreneuragency.com/
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
00:00 From $0 to $150k/Month
08:30 Why James Ditched Personal Training for Agency Life
16:20 How to Land Million-Follower Creators as Clients
25:00 The 12-Month Campaign Strategy
33:45 Love Island Launch: Six-Figure Weekend
42:15 Why Bigger Teams Make Less Money
50:30 The Office vs Remote Agency Debate
58:45 What 99% of Agencies Get Wrong

The Agency Giants Podcast - Episode 20 (James Matthewman)
__________________________________________
From uni dropout to 100+ employees, to now building a multi-agency empire 🚀

In today's Agency Giants episode, James Matthewman from Underground Ecom just dropped the blueprint, most agencies will never hear!

James's LinkedIn: https://www.linkedin.com/in/james-matthewman-68262b153/
Underground Ecom: https://www.undergroundecom.com/
Supergroup: https://super.group/
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=497
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
00:00 The University Secret That Built an Empire
08:30 The $50 That Started It All
17:45 Hidden Growth Strategy Revealed
25:00 What Nobody Tells You About Scaling
35:15 The Game-Changing Partnership Move
45:30 Real Results From Going Stealth
52:00 Building the Ultimate Sales Machine
1:02:30 Why We Never Relied on Referrals
1:12:45 The Mistake That Nearly Killed Us
1:23:15 From Agency to Empire Blueprint

The Agency Giants Podcast - Episode 19 (Alisha Conlin-hurd)
__________________________________________
If you're still waiting to feel "ready" before going all in...
 
You want to hear from Alisha.
 
She went from $0 to $500K in just 8 months, without a team, a website, or even a company name.
 
In this week’s episode of Agency Giants, we break down how she did it.

Alisha's YouTube: https://www.youtube.com/c/AlishaConlinHurd
Alisha's Agency: https://www.persuasionexperience.com/
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=494
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
0:00 The Secret Behind $500K Growth
8:30 From Side Hustle to Agency Empire
17:45 Why Authority Beats Everything
24:00 The YouTube Client Machine
35:15 What Nobody Tells You About Content
45:30 Building Your Dream Team
52:40 The Economics That Matter
59:21 What's Coming Next
1:07:39 The Personal Brand Revolution
1:20:04 Why Most Agencies Fail Below $100K/mo
1:28:35 The Final Growth Secret

The Agency Giants Podcast - Episode 18 (Darren Lee)
__________________________________________
This week on Agency Giants, we are joined by Darren Lee, founder of Voics, a podcast production agency.

Darren breaks down exactly how fear became his catalyst for success, his brutal £100k rev-share lesson, and why his relentless work ethic in Bali puts most entrepreneurs to shame.

If you're serious about scaling your agency, this episode will change how you think about growth, team building, and what it really takes to win.

Darren's YouTube:  @Darren_ks  
Darren's LinkedIn: https://www.linkedin.com/in/darren-lee1
Darren's Agency: http://voics.co/
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=492
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
0:00 Intro
1:32 The Catalyst for Explosive Growth
2:52 When Businesses Fail vs Succeed
5:47 The Mini Agency That Changed Everything
12:06 The Dyslexia Advantage in Podcasting
17:00 Where Podcasting is Heading Next
25:02 The Outcome Revolution Email
29:29 When Revenue Share Went Wrong
36:02 Why Founder Content Always Wins
49:20 The Infinite vs Finite Game
57:49 Building Your Perfect Team
1:24:01 The Coachability Litmus Test
1:40:31 Why Darren Measures Everything Daily
1:55:40 The Childhood Pain That Drives Success
2:01:15 The $1M Month Obsession
2:11:14 Zero to 100K: The Two-Step Formula

The Agency Giants Podcast - Episode 17 (Luke Cope)
__________________________________________
This week on Agency Giants, we are joined by Luke Cope, Co-founder of Digital PR Agency, Bottled Imagination.

Luke breaks down exactly how Bottle Imagination differentiates from traditional PR agencies, their creative ideation process, and why building trust beats flashy presentations every time.

What you'll discover:

• How they hit £30K revenue in their FIRST month without even announcing they existed
• The simple framework that landed them 30+ awards in 3 years (that's 10 per year!)
• How to manage client expectations when you can't guarantee results

Luke's LinkedIn: https://bottledimagination.com/
Luke's Agency: https://www.linkedin.com/in/luke-cope-83997942/
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=489
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
00:00 The Moment Everything Changed
08:30 What Startup Agencies Don't Know
17:00 Digital PR's Hidden Formula
25:00 The Partnership System That Works
35:15 Why 30 Awards in 3 Years Matters
45:30 The Campaign That Almost Failed
55:00 How Ideas Really Get Created
1:05:00 The Childhood That Built a Fighter
1:15:00 The Future Game Plan

The Agency Giants Podcast - Episode 16 (Jack & Zoë Shepherd)
__________________________________________
On this episode of Agency Giants, I sit down with Zoë & Jack Shepherd,

The husband-wife duo who built a global social media agency powerhouse from scratch.

In 2024, they generated more than $6.5 million in annual revenue...

Recently named in Forbes 30 Under 30, Zoë and Jack share the exact strategies that helped them scale their agency in under 6 years.

Zoë's LinkedIn: https://www.linkedin.com/in/zoe-stephenson/
Jack's LinkedIn: https://www.linkedin.com/in/jack-shepherd
The Social Shepherd: https://thesocialshepherd.com/
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
00:00 When Your Partner Becomes Your Co-Founder
08:30 The Hiring Decision That Changed Everything
17:45 The Secret to Landing Multi-Billion Dollar Clients
25:00 Why Social Media Is More Than Just Vanity Metrics
35:15 The Hidden Challenge Every Agency Faces
45:30 How AI Will Transform Your Marketing Career
52:53 The Spark That Makes Leaders Truly Effective
59:01 Building Something of True Value
1:05:42 The Future of Creativity in a World of AI
1:12:04 The Unexpected Cost of Success
1:17:52 The Truth About Work-Life Balance

The Agency Giants Podcast - Episode 15 (Tom Jauncey)
__________________________________________
Tom started his agency at 17 with zero business experience.

Now he runs a multi-service team of 25, working with huge clients from Amazon to the European Commission.

Against popular advice to niche down, Tom built a successful agency by doing the opposite.

His full-service approach spans SEO, PPC, web development, digital PR and more - maintaining high profit margins across diverse industries.

Tom's LinkedIn: https://www.linkedin.com/in/tom-jauncey
Tom's Agency: https://nautilusmarketing.co.uk/
__________________________________________
Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=482d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
__________________________________________
00:00 The Unexpected Path to Success
05:41 The Business Partnership That Changed Everything
12:02 Why Tom Will Never Niche Down
23:48 Secret to Maintaining Client Relationships
35:04 The Hidden Marketing Strategy Everyone Neglects
38:22 How Tom Landed Amazon As A Client
45:30 The Sales Framework That Actually Works
51:40 The Surprising Networking Truth
57:44 The Secret That Really Drives Agency Growth

The Agency Giants Podcast - Episode 14 (Wickus & Jandre)
__________________________________________
Ever wonder how successful agency owners evolve from charging small monthly fees to signing large equity deals with their clients?

In this episode of Agency Giants, I sit down with Jandre & Wickus from V8 Media who reveal how they built a $1M/mo agency over the last 7 years.

With their agency experience, they're now landing 50% equity deals in multiple brands doing 8 figures in revenue.

Wickus's IG: https://www.instagram.com/wickusvwyk/
Jandre's IG: https://www.instagram.com/officialjandredebeer/
V8 Media: https://v8media.co.za/
__________________________________________
00:00 The Secret to Long-Term Business Success
05:30 When Agency Owners Join Forces
12:45 The Toughest Business They've Ever Built
17:45 The Foundation That Changed Everything
24:00 What Top Brands Are Really Looking For
30:00 The Credibility Factor Most Agencies Miss
35:15 Creating Content That Actually Converts
42:30 AI's Hidden Impact on Agency Services
49:30 Beyond The Agency: Their Surprising Next Chapter
55:45 The One Thing Holding Most Owners Back
1:04:00 The Surprising Truth About Success Mindset
1:08:30 Why Community Changes Everything
1:12:00 The Hidden Force Behind All Achievements
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=477d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

The Agency Giants Podcast - Episode 13 (Joe Hides)
__________________________________________
This week on the Agency Giants Podcast, Jordan Platten is joined by his Affluent.co agency co-founder, Joe Hides.

In this raw conversation, Joe reveals why he bought out Jordan's majority stake in their multi-7 figure agency.

From professional GB skier to agency leader, discover Joe's unlikely journey & the strategies that transformed their business.

Learn the shift that took their agency from media buying to becoming a creative powerhouse, scaling brands from $200K to $1M monthly in just 90 days.

Joe's LinkedIn: https://uk.linkedin.com/in/joe-hides-417799138
Joe's Instagram: https://www.instagram.com/joehides
Affluent Agency: https://affluent.co/
__________________________________________
00:00 Lessons From Partnership Journey
05:43 The Pro Athlete Advantage
11:35 Why Business Partners Matter
17:45 The Pivotal Market Shift
25:00 Finding Your Brand's Secret Weapon
35:15 The Creative-First Revolution
42:34 Building an Empowered Team Culture
51:53 The Vision Beyond The Agency
1:03:39 AI's Impact on Agency Future
1:10:30 The Gold Mining Secret to Success
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=473d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

The Agency Giants Podcast - Episode 12 (Oliver Kenyon)
__________________________________________
This week on the Agency Giants Podcast, we sit down with Oliver Kenyon, the visionary behind ConversionWise.

ConversionWise is an industry-leading CRO agency that’s served over 3,500 customers, including celebrities like Lionel Messi and Kim Kardashian.

In this episode, you'll discover:
• Top CRO techniques that skyrocket conversions.
• Leadership and team management lessons from a fast-growing digital agency.
• Insights into Oliver's successful client acquisition strategies.

Oliver's LinkedIn: https://www.linkedin.com/in/oliverkenyon
ConversionWise: https://conversionwise.com/
Oliver's Newsletter: https://www.agencycircle.com/
__________________________________________
0:00 – Intro
1:01 – From Chef to Serial Entrepreneur: Oliver’s Journey
6:10 – How a Hip-Hop Forum Led Oliver to Online Business
9:00 – Creating an Affiliate Marketing Forum & Monetizing It
13:40 – Oliver’s First Big Business Success & Selling to Neil Patel
19:00 – Becoming a Millionaire at 29 & The Reality of Selling a Company
26:10 – Why Oliver Sold His Business & Lessons from the Deal
30:00 – From Landing Pages to Building a CRO Agency
34:00 – How Oliver Scaled His Agency & Attracted Big Clients
40:00 – The Power of Partnerships in Business Growth
44:30 – Working with Celebrity Brands Owned by Lionel Messi & Kim Kardashian
49:00 – How CRO Helped Generate Over $3.8M for Clients
52:00 – The Best Conversion Rate Optimization Tactics Right Now
58:00 – How Oliver’s Agency Collected 400+ Reviews & Built Trust
1:05:00 – Running a Remote Team vs. In-Person: Oliver’s Approach
1:12:30 – Why Oliver Sold His Agency & What’s Next for Him
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=466d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

The Agency Giants Podcast - Episode 11 (Paul Kennedy)
__________________________________________
We’re kicking off the year with a huge new episode of Agency Giants!

In this episode of Agency Giants, Paul breaks down how he went from turning £800 into a six-figure per month agency to managing million-pound campaigns for world-famous clients like Tyson Fury & Floyd Mayweather.

Paul's Instagram: https://www.instagram.com/paul.belfast/
Life Like Media: https://www.lifelike.media/
__________________________________________
0:00 – From Videographer to 7-Figure Agency Owner
3:01 – Mastering Creative and Paid Ads to Keep Clients for 5+ Years
7:00 – The Secret to Growing an Agency Through Referrals and Partnerships
11:10 – Landing Floyd Mayweather & Tyson Fury as Clients
19:00 – Inside the Fury Camp: Shooting Content with Celebrities
26:10 – What It’s Like Touring Thailand with Tyson Fury
29:50 – How Travel and Sales Built My Business Resilience
34:00 – Scaling from Remote to a 20-Person Office Team
40:00 – How Paul's Brother Helped Scale Their Agency
44:30 – The Deal That Fell Apart – Biggest Failure in Business
49:00 – Why Client Results Matter More Than Constant Outreach
52:00 – Scaling Paul's Own Brands from the Agency
58:00 – The Future of Our Agency: Incubating and Growing DTC Brands
1:05:00 – Should You Take Equity Deals as an Agency?
1:12:30 – How to Hire Passionate People Who Drive Business Growth
1:18:10 – Biggest Lessons from Failures and Scaling to 7 Figures
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=461d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

The Agency Giants Podcast - Episode 10 (Joe Podmore)
__________________________________________
Meet Joe Podmore, the driving force behind Leadly, a boutique lead generation agency specializing in automotive finance.

In this episode of Agency Giants, Joe takes us through his incredible journey:
• Starting out as a freelancer and scaling to a $10M+ business
• How he built a high-performing team and doubled revenue in just one year
• His secrets to choosing the right niche, pricing for profit, and maintaining long-term client relationships

This is more than a success story; it’s a roadmap for anyone ready to transform their agency dreams into reality.

Joe's LinkedIn: https://www.linkedin.com/in/joe-podmore/ 
Leadly: https://leadly.co.uk/
Non-Stop: https://www.non-stopsocial.co.uk/
__________________________________________
0:00 - Intro
1:02 - From Freelancer to Agency Director in 4 Years
3:02 - Performance Models and Doubling Team Size in a Year
6:10 - Niching Down in Car Finance: Why It Works
9:00 - Lead Gen vs. E-Commerce Ads: What’s Superior?
11:10 - Generating Leads with Innovative Strategies
16:20 - Expanding Services with ECRM and SEO
19:00 - Managing Client Conversions and Performance Pricing
22:30 - Leveraging AI for Creative and Campaign Optimization
26:00 - Hybrid Teams vs. In-Person Offices: Pros and Cons
30:00 - Long-Term Creative Wins and Ad Fatigue Management
36:30 - Launching a Performance-Based Agency Today
42:00 - Lessons from Failures and Building a Growth Culture
48:30 - The Future of Lead Generation Agencies
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=455d
__________________________________________
Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

The Agency Giants Podcast - Episode 9 (Jon Harrison)
__________________________________________
Running an agency isn’t for the faint of heart.

But imagine doing it for 20+ years AND pulling in $3M annually...

That’s exactly what Jon Harrison, co-founder of One Black Bear, has achieved!

If you’re ready to level up your agency game and learn from someone who’s been in the trenches for over two decades, this episode is for you.

Jon's LinkedIn: https://www.linkedin.com/in/millersjon/
One Black Bear: https://oneblackbear.com/
__________________________________________
0:00 - Finding Passion and Building a $3M Agency
2:14 - The Power of a Finance Director in Business Growth
5:11 - Overcoming Rejections, Setbacks, and Impostor Syndrome
9:47 - Lessons from 21 Years of Creative Partnership
14:10 - Starting Fresh: From Bad Names to Professionalism
19:04 - Hiring Smart: The Secret to Scaling an Agency
24:10 - Breaking Client Dependency for True Growth
29:05 - Creating Fun and Results in Client Campaigns
34:50 - Passion vs. Profit: Building a Thriving Culture
40:18 - How AI and Trends Are Changing Creative Work
46:12 - The Real Cost of High-Value Creative Campaigns
50:25 - Recovering from Toxic Partnerships and Rebuilding Trust
57:20 - Why Nice People Make the Best Teams
1:03:00 - Winning Big Clients and Thriving as a Creative Agency
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=446d
__________________________________________
Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

The Agency Giants Podcast - Episode 8 (Tom Breeze)
__________________________________________
Ever wondered how some brands seem to scale effortlessly using YouTube ads?

Meet Tom Breeze, CEO of Viewability, who's managed daily ad spends of up to $140,000 for single clients!

In this episode of Agency Giants, Tom shares his journey from helping people overcome public speaking fears to building a powerhouse agency driving millions in ad revenue.

Tom's LinkedIn: https://www.linkedin.com/in/tombreeze/
Viewability: https://viewability.co/
__________________________________________
0:00 - Intro
1:09 - Key Ingredients for a $140K/Day YouTube Ad Campaign
4:46 - Ad Strategies for Big and Small Budgets
7:00 - From Psychology Student to Ad Expert
10:06 - Pivoting from SEO to Paid YouTube Ads Success
14:47 - US Expansion and Major Client Wins
18:00 - Core Values Driving Business Success
23:06 - Inbound vs Outbound: Client Acquisition Tactics
26:04 - Overcoming Fear and Securing Speaking Gigs
33:06 - Building Authority Through Content
37:30 - Using Frameworks to Scale Operations
44:29 - Cornerstone Framework for Effective YouTube Ads
52:15 - Storytelling and 3-Act Structure in YouTube Ads
57:50 - Crafting Calls to Action and Trust
1:11:00 - Lessons in Scaling and Refining YouTube Ads
1:22:15 - AI and Future Trends in Digital YouTube Ads
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=444d
__________________________________________
Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

The Agency Giants Podcast - Episode 7 (Alexis Pratsides)
__________________________________________
This week on the Agency Giants Podcast, we explore the journey of Alexis Pratsides, the founder of MintTwist & now the Global Head of Digital at Finn Partners.

With over 25 years of experience in the field of digital marketing. Alexis has worked with major brands like Dell, Apple, Microsoft, Coca-Cola, BT, VW, Jack Daniels, and Disney.

In 2021 Alexis's agency MintTwist was acquired by Finn Partners. An agency that now has over 1300 employees, across 3 Continents & 34 Offices.

According to LeadIQ, as of September 2024, FINN Partners's annual revenue reached $750M.

Alexis's LinkedIn: https://www.linkedin.com/in/alexispratsides
Finn Partners: https://www.finnpartners.com/uk/
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
0:00 - Growing an Agency from Scratch
2:30 - Preparing for Acquisition and Exit
4:28 - Handling Risk and Scaling Challenges
6:40 - Finding the Right Cultural Fit
8:31 - Inside the Acquisition Process
11:02 - Key Lessons from Selling the Business
14:28 - Scaling Up and Managing a Growing Team
18:57 - Rewarding Staff and Planning for the Future
21:57 - Adjusting Post-Acquisition and New Beginnings
24:28 - Expanding Globally and Exploring New Markets
27:14 - Unifying Teams and Digital Integration
30:02 - Improving Processes Across Regions
32:38 - Maintaining Company Culture Amid Growth
36:05 - Founding Mint Twist with a Best Friend
41:02 - Advice for Young Entrepreneurs Today
44:38 - Learning from Mistakes and Embracing Failure
48:06 - Winning Big Clients and Pricing Strategies
54:00 - Celebrating Major Milestones
56:54 - Post-Acquisition Goals and Next Steps
1:02:06 - How AI is Transforming Marketing
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=440d
__________________________________________
Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

The Agency Giants Podcast - Episode 6 (Daniel Watts)
__________________________________________
This week on the Agency Giants Podcast, we explore the journey of Daniel Watts, who co-founded BARK.London in 2019.

Fast forward to 2024, Bark was named Performance Marketing Agency of the year at the UK Enterprise Awards!

A stand-out of defining moments in Daniel's performance marketing career involved helping take a DTC e-commerce business from £0 to £25m in annual sales in under three years.

Daniel's LinkedIn: https://uk.linkedin.com/in/danieltiwatts
BARK.London: https://bark.london/
__________________________________________
0:00 - From Entrepreneur to Agency Owner: Daniel's Journey
3:16 - The Recruitment Background: Lessons for Agency Life
7:15 - Accidental Success: How Daniel's Agency Found Its Niche
14:25 - The Power of Honesty in Client Relationships
20:51 - The Hiring Challenge: Finding and Keeping Top Talent
28:02 - Data Science in Marketing: A Game-Changing Approach
37:25 - The Secret to Client Retention: Under-Promise, Over-Deliver
47:55 - Measuring Team Happiness: The Key to Agency Success
52:58 - The Future of Agencies: AI, Automation, and Strategy
59:52 - Triple Whale and the Evolution of Marketing Attribution
1:01:27 - Advice for Struggling Agencies: Look at Your Product First
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d
__________________________________________
Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

The Agency Giants Podcast - Episode 5 (Olly Fawcett)
__________________________________________
This week on Agency Giants, we explore the journey of Olly Fawcett, a creative agency founder who started his business at just 17 years old.

A decade later, Olly has built two thriving agencies servicing over 500 clients!

Olly's Instagram: https://www.instagram.com/olly.303
303 London: https://303.london/
Ralle Media: https://ralle.uk/ 
__________________________________________
0:00 - From Entrepreneur to Business Owner: Olly's Journey
3:13 - Starting an Agency at 17: Olly's Unconventional Path
7:13 - The Rollercoaster of Agency Life: Ups, Downs, and Growth
14:25 - ADHD in Business: Challenges and Unexpected Advantages
20:48 - Balancing Creativity and Business: Olly's Approach
28:02 - Niche Focus: How Acquiring Ralle Media Changed the Game
37:25 - Mastering Client Retention: Strategies That Work
47:55 - Building a Dream Team: Hiring and Keeping A-Players
52:56 - Office vs Remote: Finding the Perfect Work Culture
1:00:58 - Founder's Dilemma: Balancing Presence and Productivity
1:08:01 - Landing Big Fish: How Olly Scored Clients Like HexClad
1:15:34 - From DMs to Deals: Olly's Unorthodox Acquisition Tactics
1:18:01 - The Agency Pitch Scam: Exposing Predatory Business Models
1:27:06 - AI and Agencies: Predicting the Industry's Future
1:34:16 - Creating Scroll-Stopping Content: Olly's Secret Sauce
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=433d
__________________________________________
Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten

The Agency Giants Podcast - Episode 4 (Loukas Hambi)
__________________________________________
This week on Agency Giants, I sit down with Loukas Hambi, founder of Hambi Media.

His creative agency has become the go-to for online stores scaling through creative content, projecting $3.8M in annual recurring revenue!

Whether you're just starting out or looking to take your creative agency to the next level, Loukas's story is packed with actionable insights and inspiration!

Loukas's Instagram: https://www.instagram.com/loukashambi/
Hambi Media: https://www.hambimedia.com/
For You Advertising: https://www.foryouadvertising.com/
__________________________________________
0:00 - The Agency Podcast - Episode 4 Introduction
0:51 - Strategic Moves - Selling Stakes and Merging Services
2:49 - Riding the TikTok Wave to 7-Figures in 12 Months
3:35 - The Power of Partnerships in Agency Growth
8:52 - The Patient Entrepreneur - Reinvesting for Success
10:34 - Agency Evolution - From Ads to Content Creation
13:14 - Leadership Journey - From Hands-On to CEO
15:53 - Scaling Secrets - Consistency, Teams, and Culture
22:12 - Culture Matters - Hiring and Growing with Values
31:26 - The Employer's Dilemma - Side Hustles and A-Players
36:01 - The Entrepreneur's Journey - Sacrifices and Rewards
40:58 - Embracing Failure and Riding the Agency Rollercoaster
48:33 - Paying It Forward - Why Successful Owners Mentor
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=428d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten

The Agency Giants Podcast - Episode 3 (Olly Hudson)
__________________________________________
This week on Agency Giants, I sit down with Olly Hudson, a 26-year-old entrepreneur who's redefining success in the agency world.

Olly has built not one, but TWO thriving agencies, collectively generating over $5,000,000 in annual revenue!

Olly is the founder of:

• Soar With Us: A powerhouse performance marketing agency
• For You Advertising: A specialized TikTok-focused agency

Whether you're just starting out or looking to take your agency to the next level, Olly's story is packed with actionable insights and inspiration!

Olly's Instagram: https://www.instagram.com/olly_hudson/
Soar With Us: https://www.soarwithus.co/
For You Advertising: https://www.foryouadvertising.com/
__________________________________________
0:00 - The Art of Agency Acquisition: Expanding Services
4:16 - Key Milestones That Drive Agency Growth
7:01 - The Secret to Early Agency Growth
10:49 - Scaling Up: Managing Opportunities Effectively
12:25 - Agency Success: From Industry Novice to Expert
14:30 - Agency Evolution: Shifting from Services to Systems
16:52 - The Scaling Secret: Implementing Repeatable Processes
18:27 - Structuring Your Agency for Massive Growth
21:26 - The Power of SOPs in Agency Management
24:39 - Becoming an Industry Leader: Strategies That Work
27:43 - Building an Agency Reputation on Solid Results
30:43 - The Roadmap from 10K to 100K Monthly Revenue
31:49 - Leveraging Partnerships for Agency Growth
34:52 - Evolving Outbound Strategies for Agencies
37:25 - The Art of Setting Realistic Client Expectations
39:52 - Harnessing Case Studies as Powerful Sales Tools
41:23 - Agency Growth: Niching vs Holistic Approach
45:34 - Client Retention: Going Above and Beyond
47:45 - The Reality of Agency Life: An Honest Perspective
49:00 - Why Successful Agency Owners Become Mentors
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=424d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten

The Agency Giants Podcast - Episode 2 (Nicklas Larsen)
__________________________________________
This week, I'm thrilled to introduce you to Nicklas Larsen, a true rising star in the agency world.

Nicklas is the founder of Larson Digital, a boutique agency that specializes in high-end, direct-to-consumer marketing for e-commerce brands.

What makes Nicklas's story so remarkable? 

He scaled his agency from $0 to $100k/month in just 12 months! 📈💰

And he did it with no prior digital marketing background!

Nicklas's Instagram: https://www.instagram.com/larsen_pa_insta/
Larsen Digital: https://www.larsendigitalmarketing.com/
__________________________________________
0:00 - Embracing Impostor Syndrome: A Sign of Growth
0:23 - From 0 to 100K: Scaling an Agency in 12 Months
1:20 - The Journey from $10K to $100K: Overcoming Mindset Battles
3:44 - The Origin Story: From Teenage Shopify Store to Agency Owner
5:52 - Transitioning to High-End DTC Clients: Overcoming Imposter Syndrome
9:52 - The Key to Exceptional Service Delivery
12:25 - Building a Data-Driven, Impact-Focused Agency
16:52 - The Power of Repeatable Processes in Agency Scaling
21:26 - The Importance of SOPs and Documentation
24:39 - Becoming an Industry Leader: Beyond Service Delivery
27:43 - The Role of Case Studies in Agency Growth
31:49 - Cold Email Strategies That Land $15M Clients
37:25 - Creating a Leverage Library: Maximizing Agency Assets
41:23 - Balancing Case Study Value and Client LTV
45:34 - The Ideal Agency Size: Diminishing Returns and New Opportunities
50:53 - Personal Growth: Minimizing Opportunity Cost, Maximizing Potential
52:48 - Why Successful Agency Owners Become Mentors
55:58 - The Transformative Power of Mindset Shifts in Agency Growth
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=423d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten

The Agency Giants Podcast - Episode 1 (Rory Keran)
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In this debut episode, I have the pleasure of sitting down with Rory Keran, a true agency powerhouse.

Rory is the founder of not one, but two highly successful agencies: CSM Agency and Evolve Marketing.

With CSM Agency, Rory has achieved the incredible feat of generating over $400K in a single month, focusing on delivering exceptional results for B2B clients.

Meanwhile, Evolve Marketing has made its mark in the professional services space, working with leading legal firms, accountancy practices, and insurance brokers.

Throughout our conversation, Rory shares his wealth of knowledge and experience, diving deep into the strategies and mindsets that have fueled his agencies' remarkable growth. 💡📈

Rory's Instagram: https://www.instagram.com/rory_keran/
CSM Agency: https://www.csmagency.ie/
Evolve Marketing: https://www.evolvemarketing.ie/
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0:00 - How Rory Keran Hired an MD for His Agency
3:46 - Keran's Agency Journey So Far
9:52 - Keran's Lessons from Hidden Gent: Agency to Product
16:19 - How Keran Scales with Separate Agency Brands
24:09 - Keran on Finding the Ideal Agency Size and Goals
27:48 - Agency Exit Strategies: How To Build a Sellable Agency
32:36 - Keran Mastering Agency Models: Retainers & Partnerships
43:35 - Why Keran is Passionate About Mentoring Agency Owners
48:17 - The 3 Pillars to Scale Your Agency to $100K/Month
56:51 - Keran's Agency Client Closing Strategies
1:01:08 - Keran's $100k/pm Agency Concepts for Smaller Businesses
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=421d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
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Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten

It's official, I've started a podcast!

🎙 You can watch all the latest episodes here: https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak 

Stay tuned, more episodes coming soon... 👀
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If you want us to help you sign your next 5 clients, guaranteed, check this out 👉  https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=420d
____________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
___________________________________________
Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten