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  <title>Subscription Matters</title>

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  <description><![CDATA[<p>Welcome to "Subscription Matters," the podcast where we dive deep into the world of subscriptions. We discuss about all things Subscriptions from the business model to strategy, to billing systems to how to grow and thrive in this industry.&nbsp;</p>]]></description>
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    <itunes:title>How Should Companies go About Choosing Subscription Systems</itunes:title>
    <title>How Should Companies go About Choosing Subscription Systems</title>
    <itunes:summary><![CDATA[In this episode of Subscription Matters, Neely Shachal, Marketing Manager, Synthesis and Emmanuel Ojo, Host speak about subscription systems and how should businesses go about choosing the right system for their business.  ]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Subscription Matters, Neely Shachal, Marketing Manager, Synthesis and Emmanuel Ojo, Host speak about subscription systems and how should businesses go about choosing the right system for their business. </p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Subscription Matters, Neely Shachal, Marketing Manager, Synthesis and Emmanuel Ojo, Host speak about subscription systems and how should businesses go about choosing the right system for their business. </p>]]></content:encoded>
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    <pubDate>Mon, 21 Aug 2023 01:00:00 -0400</pubDate>
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    <itunes:keywords>Subscription Matters, Subscription System Selection, Synthesis Systems</itunes:keywords>
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    <itunes:title>Exploring the Benefits of Tech Modernization in the Subscription Business</itunes:title>
    <title>Exploring the Benefits of Tech Modernization in the Subscription Business</title>
    <itunes:summary><![CDATA[In this episode of Subscription Matters, April Dreyson, Director of Sales at Synthesis, and Rajaram Jejurkar, Head of Business Advisory and Transformation Services, talk about the very important topic of "Exploring the benefits of Tech Modernization in the Subscription Business." Tune in to this insightful session. ]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Subscription Matters, April Dreyson, Director of Sales at Synthesis, and Rajaram Jejurkar, Head of Business Advisory and Transformation Services, talk about the very important topic of &quot;Exploring the benefits of Tech Modernization in the Subscription Business.&quot; Tune in to this insightful session.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Subscription Matters, April Dreyson, Director of Sales at Synthesis, and Rajaram Jejurkar, Head of Business Advisory and Transformation Services, talk about the very important topic of &quot;Exploring the benefits of Tech Modernization in the Subscription Business.&quot; Tune in to this insightful session.</p>]]></content:encoded>
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    <pubDate>Fri, 11 Aug 2023 03:00:00 -0400</pubDate>
    <itunes:duration>929</itunes:duration>
    <itunes:keywords>Tech Modernization, Subscription Monetization, Customer Experience, Subscription Billing</itunes:keywords>
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    <itunes:title>Subscription Businesses and Subscriber Data</itunes:title>
    <title>Subscription Businesses and Subscriber Data</title>
    <itunes:summary><![CDATA[Welcome to another episode of Subscription Matters. In this episode, Neely Schahal, Marketing Manager and Emmanuel Ojo, Podcast Host discuss about the importance of Subscriber Data in the Subscription Business and how to ethically leverage it to personalize offerings and deliver incredible customer experience.   ]]></itunes:summary>
    <description><![CDATA[<p>Welcome to another episode of Subscription Matters. In this episode, Neely Schahal, Marketing Manager and Emmanuel Ojo, Podcast Host discuss about the importance of Subscriber Data in the Subscription Business and how to ethically leverage it to personalize offerings and deliver incredible customer experience.  </p>]]></description>
    <content:encoded><![CDATA[<p>Welcome to another episode of Subscription Matters. In this episode, Neely Schahal, Marketing Manager and Emmanuel Ojo, Podcast Host discuss about the importance of Subscriber Data in the Subscription Business and how to ethically leverage it to personalize offerings and deliver incredible customer experience.  </p>]]></content:encoded>
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    <pubDate>Fri, 28 Jul 2023 01:00:00 -0400</pubDate>
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    <itunes:keywords>Subscription Matters, Subscription Monetization, Subscriber Data</itunes:keywords>
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    <itunes:title>Diving deep into the fascinating world of the subscriber journey</itunes:title>
    <title>Diving deep into the fascinating world of the subscriber journey</title>
    <itunes:summary><![CDATA[In this episode, Neely Shachal, and Emmanuel Ojo take a deep dive into the fascinating world of the subscriber journey, from the first spark of awareness to becoming brand advocates.  ]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Neely Shachal, and Emmanuel Ojo take a deep dive into the fascinating world of the subscriber journey, from the first spark of awareness to becoming brand advocates. </p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Neely Shachal, and Emmanuel Ojo take a deep dive into the fascinating world of the subscriber journey, from the first spark of awareness to becoming brand advocates. </p>]]></content:encoded>
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    <pubDate>Fri, 30 Jun 2023 10:00:00 -0400</pubDate>
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    <itunes:title>Why must subscription businesses take revenue leakage detection seriously</itunes:title>
    <title>Why must subscription businesses take revenue leakage detection seriously</title>
    <itunes:summary><![CDATA[In this episode, Emmanuel Ojo and Kiran Mohan have a very important conversation about why subscription businesses must take revenue leakage detection seriously.  ]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Emmanuel Ojo and Kiran Mohan have a very important conversation about <b>why subscription businesses must take revenue leakage detection seriously. </b></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Emmanuel Ojo and Kiran Mohan have a very important conversation about <b>why subscription businesses must take revenue leakage detection seriously. </b></p>]]></content:encoded>
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    <pubDate>Fri, 23 Jun 2023 11:00:00 -0400</pubDate>
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    <itunes:keywords>Revenue Leakage Detection, Subscription Matters, Subscription Monetization, xfactrs</itunes:keywords>
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    <itunes:title>Six Things to Consider If You Are Ready for the Subscription Model</itunes:title>
    <title>Six Things to Consider If You Are Ready for the Subscription Model</title>
    <itunes:summary><![CDATA[Welcome back to another episode of "Subscription Matters," the podcast where we dive deep into the world of subscriptions. Today, we're discussing a topic that's been making waves across industries—the subscription model. Is your business ready for it? Let's find out! ]]></itunes:summary>
    <description><![CDATA[<p>Welcome back to another episode of &quot;Subscription Matters,&quot; the podcast where we dive deep into the world of subscriptions. Today, we&apos;re discussing a topic that&apos;s been making waves across industries—the subscription model. Is your business ready for it? Let&apos;s find out!</p>]]></description>
    <content:encoded><![CDATA[<p>Welcome back to another episode of &quot;Subscription Matters,&quot; the podcast where we dive deep into the world of subscriptions. Today, we&apos;re discussing a topic that&apos;s been making waves across industries—the subscription model. Is your business ready for it? Let&apos;s find out!</p>]]></content:encoded>
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    <pubDate>Sat, 17 Jun 2023 11:00:00 -0400</pubDate>
    <itunes:duration>718</itunes:duration>
    <itunes:keywords>Subscription Model Readiness</itunes:keywords>
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    <itunes:title>Migrating Oracle BRM - on-premise to cloud native</itunes:title>
    <title>Migrating Oracle BRM - on-premise to cloud native</title>
    <itunes:summary><![CDATA[Vijay Kumar Raghavan, Regional Delivery Head, North America talks about key factors businesses must consider before migrating from Oracle BRM on-premise to cloud native.  Vijay gives a step-by-step guide to get it right the first time.  ]]></itunes:summary>
    <description><![CDATA[<p>Vijay Kumar Raghavan, Regional Delivery Head, North America talks about key factors businesses must consider before migrating from Oracle BRM on-premise to cloud native.  Vijay gives a step-by-step guide to get it right the first time. </p>]]></description>
    <content:encoded><![CDATA[<p>Vijay Kumar Raghavan, Regional Delivery Head, North America talks about key factors businesses must consider before migrating from Oracle BRM on-premise to cloud native.  Vijay gives a step-by-step guide to get it right the first time. </p>]]></content:encoded>
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    <pubDate>Fri, 09 Jun 2023 12:00:00 -0400</pubDate>
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    <itunes:title>All About Subscription Industry Post COVID-19</itunes:title>
    <title>All About Subscription Industry Post COVID-19</title>
    <itunes:summary><![CDATA[Ravin Checker, CEO at Synthesis Systems, talks about the state of the Subscription Industry post-pandemic and why the industry is all set to grow at a rapid pace.  ]]></itunes:summary>
    <description><![CDATA[<p>Ravin Checker, CEO at Synthesis Systems, talks about the state of the Subscription Industry post-pandemic and why the industry is all set to grow at a rapid pace. </p>]]></description>
    <content:encoded><![CDATA[<p>Ravin Checker, CEO at Synthesis Systems, talks about the state of the Subscription Industry post-pandemic and why the industry is all set to grow at a rapid pace. </p>]]></content:encoded>
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    <pubDate>Fri, 02 Jun 2023 11:00:00 -0400</pubDate>
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    <itunes:episode>1</itunes:episode>
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    <itunes:title>The Great Debate: MIS vs Revenue Assurance</itunes:title>
    <title>The Great Debate: MIS vs Revenue Assurance</title>
    <itunes:summary><![CDATA[Vijay Raghavan, Regional Delivery Head, NA takes us through the great debate of MIS Vs Revenue Assurance and busts several myths.  ]]></itunes:summary>
    <description><![CDATA[<p>Vijay Raghavan, Regional Delivery Head, NA takes us through the great debate of MIS Vs Revenue Assurance and busts several myths. </p>]]></description>
    <content:encoded><![CDATA[<p>Vijay Raghavan, Regional Delivery Head, NA takes us through the great debate of MIS Vs Revenue Assurance and busts several myths. </p>]]></content:encoded>
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    <pubDate>Fri, 26 May 2023 11:00:00 -0400</pubDate>
    <itunes:duration>922</itunes:duration>
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    <itunes:episode>2</itunes:episode>
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    <itunes:title>Enterprise Architecture in OSS/BSS Transformation</itunes:title>
    <title>Enterprise Architecture in OSS/BSS Transformation</title>
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    <pubDate>Fri, 19 May 2023 11:00:00 -0400</pubDate>
    <itunes:duration>766</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>3</itunes:episode>
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