Challenger Brands Sat, 02 May 2026 06:37:07 -0400 https://www.buzzsprout.com/2200717 en-us © 2026 Challenger Brands yes 5af62851-1c2e-527a-8f65-f5e101fc5e43 Illustrado.co episodic false This is Challenger Brands 

Where we talk about brand development, marketing, sales, entrepreneurship and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.
 

Challenger Brands is hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

www.illustrado.co

]]> Buzzsprout (https://www.buzzsprout.com) Illustrado.co https://storage.buzzsprout.com/7ixmt5iuxp5x9hmuqmk8s5fjps5t?.jpg Challenger Brands Lalaine Chu-Benitez What It Takes to Stay Relevant for 100 Years: Insights From Shuja Jashanmal | Challenger Brands What It Takes to Stay Relevant for 100 Years: Insights From Shuja Jashanmal | Challenger Brands What does it take to stay relevant for over a century—without selling out or falling behind?

In this episode of Challenger Brands, we go deep into the story of the Jashanmal Group—one of the Middle East’s most iconic retail and distribution brands—with Group CEO Shuja Jashanmal.

Founded in 1919 with a £75 loan and a single bookstore in Basra, Jashanmal has grown into a regional powerhouse with over 150 stores. But what’s more impressive is how it has remained strategically relevant through massive geopolitical shifts, generational transitions, and the evolution of modern retail.

In this rare and insightful conversation, Shuja unpacks the philosophy, business discipline, and cultural foresight that have powered Jashanmal’s growth for over 100 years.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> What does it take to stay relevant for over a century—without selling out or falling behind?

In this episode of Challenger Brands, we go deep into the story of the Jashanmal Group—one of the Middle East’s most iconic retail and distribution brands—with Group CEO Shuja Jashanmal.

Founded in 1919 with a £75 loan and a single bookstore in Basra, Jashanmal has grown into a regional powerhouse with over 150 stores. But what’s more impressive is how it has remained strategically relevant through massive geopolitical shifts, generational transitions, and the evolution of modern retail.

In this rare and insightful conversation, Shuja unpacks the philosophy, business discipline, and cultural foresight that have powered Jashanmal’s growth for over 100 years.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-18169262 Tue, 11 Nov 2025 02:00:00 -0500 3487 full false How Leadership Shapes Culture, Purpose, and Brand | Challenger Brands by Illustrado How Leadership Shapes Culture, Purpose, and Brand | Challenger Brands by Illustrado What’s really costing you growth? Spoiler: It’s not your logo.

In this bold and eye-opening episode of Challenger Brands, host Lalaine Chu-Benitez (Founder & MD, Illustrado) sits down with Arshie Ahmed, executive coach and founder of Flying Hedgehogs, to unpack a powerful truth most businesses ignore: burnt-out leadership bleeds into your brand.

🔥 You’ll discover:

Why performance is NOT the same as presence
How misaligned leadership sabotages branding, team culture, and sales
The truth about corporate burnout—and why it’s become the “acceptable norm”
How generational differences shape work culture and what it means for leaders
Why internal alignment isn’t a “nice-to-have”—it’s a branding necessity

This conversation is a masterclass in holistic branding and modern leadership, challenging old-school corporate mindsets and offering a radically human, business-smart way to lead.

Whether you're a founder, CMO, or senior executive, this episode will help you:

✅ Lead without burnout
✅ Build brand trust from the inside out
✅ Create a culture of authenticity, alignment, and performance

👉 If you're still relying on pretty campaigns while ignoring your leadership culture, this is your wake-up call.
🎧 Watch now and rethink what it really takes to build a brand that performs.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> What’s really costing you growth? Spoiler: It’s not your logo.

In this bold and eye-opening episode of Challenger Brands, host Lalaine Chu-Benitez (Founder & MD, Illustrado) sits down with Arshie Ahmed, executive coach and founder of Flying Hedgehogs, to unpack a powerful truth most businesses ignore: burnt-out leadership bleeds into your brand.

🔥 You’ll discover:

Why performance is NOT the same as presence
How misaligned leadership sabotages branding, team culture, and sales
The truth about corporate burnout—and why it’s become the “acceptable norm”
How generational differences shape work culture and what it means for leaders
Why internal alignment isn’t a “nice-to-have”—it’s a branding necessity

This conversation is a masterclass in holistic branding and modern leadership, challenging old-school corporate mindsets and offering a radically human, business-smart way to lead.

Whether you're a founder, CMO, or senior executive, this episode will help you:

✅ Lead without burnout
✅ Build brand trust from the inside out
✅ Create a culture of authenticity, alignment, and performance

👉 If you're still relying on pretty campaigns while ignoring your leadership culture, this is your wake-up call.
🎧 Watch now and rethink what it really takes to build a brand that performs.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-18110186 Fri, 31 Oct 2025 06:00:00 -0400 2959 full false Why UAE Real Estate Brands Sound the Same– and How to Stand Out | Challenger Brands by Illustrado Why UAE Real Estate Brands Sound the Same– and How to Stand Out | Challenger Brands by Illustrado Why do so many real estate brands in the UAE blur into one another—with the same “luxury” promises, generic visuals, and forgettable campaigns?

In this hard-hitting episode of Challenger Brands, we speak with powerhouse marketer Nathalie Nasr, whose work across Aurora Prime and Amwaj has helped position one of Dubai’s fastest-growing developers in 2025.

We dive into:
✅ The real reasons behind the “luxury sameness” plaguing the UAE real estate market
✅ The biggest mistakes developers make in brand messaging
✅ What it takes to differentiate in a sea of sameness—especially as a new or mid-sized player
✅ Why being operations-led instead of brand-led is holding developers back
✅ Practical strategies to infuse brand personality, build trust, and drive serious buyer connection

If you're a marketer, brand leader, or developer looking to cut through the noise, this is a must-listen masterclass on breaking the copy-paste mold and standing out where it matters most.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Why do so many real estate brands in the UAE blur into one another—with the same “luxury” promises, generic visuals, and forgettable campaigns?

In this hard-hitting episode of Challenger Brands, we speak with powerhouse marketer Nathalie Nasr, whose work across Aurora Prime and Amwaj has helped position one of Dubai’s fastest-growing developers in 2025.

We dive into:
✅ The real reasons behind the “luxury sameness” plaguing the UAE real estate market
✅ The biggest mistakes developers make in brand messaging
✅ What it takes to differentiate in a sea of sameness—especially as a new or mid-sized player
✅ Why being operations-led instead of brand-led is holding developers back
✅ Practical strategies to infuse brand personality, build trust, and drive serious buyer connection

If you're a marketer, brand leader, or developer looking to cut through the noise, this is a must-listen masterclass on breaking the copy-paste mold and standing out where it matters most.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-18007972 Tue, 14 Oct 2025 03:00:00 -0400 2675 full false The Future of Real Estate Branding in the UAE: Insights from RAK Properties CEO Sameh Muhtadi | Challenger Brands by Illustrado The Future of Real Estate Branding in the UAE: Insights from RAK Properties CEO Sameh Muhtadi | Challenger Brands by Illustrado Real estate in the UAE is often a story of Dubai and Abu Dhabi. But today, we’re talking about the emirate rewriting that story - Ras Al Khaimah, and the company shaping its rise: RAK Properties. And with us is the leader at the helm of this transformation - Sameh Muhtadi, CEO of RAK Properties.

Sameh Muhtadi is a seasoned executive with over 30 years of global experience in real estate, infrastructure, and investment. Before stepping in as CEO of RAK Properties, he held leadership senior roles at Abu Dhabi Capital Group, Bloom Holding, and Orascom Development, where he drove large-scale developments across the MENA region. He also served as CEO of Emaar Misr (Cairo). He is recognized for his ability to transform organizations, align them with global standards, and deliver growth in highly competitive markets. Today, he stands at the forefront of Ras Al Khaimah’s rise as a real estate and investment hub, steering RAK Properties to play a pivotal role in shaping the emirate’s economic future.

Follow Sameh and RAK Properties
Sameh Muhtadi:   / sameh-muhtadi-0b1549166 
RAK Properties:   / rak-properties 

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Real estate in the UAE is often a story of Dubai and Abu Dhabi. But today, we’re talking about the emirate rewriting that story - Ras Al Khaimah, and the company shaping its rise: RAK Properties. And with us is the leader at the helm of this transformation - Sameh Muhtadi, CEO of RAK Properties.

Sameh Muhtadi is a seasoned executive with over 30 years of global experience in real estate, infrastructure, and investment. Before stepping in as CEO of RAK Properties, he held leadership senior roles at Abu Dhabi Capital Group, Bloom Holding, and Orascom Development, where he drove large-scale developments across the MENA region. He also served as CEO of Emaar Misr (Cairo). He is recognized for his ability to transform organizations, align them with global standards, and deliver growth in highly competitive markets. Today, he stands at the forefront of Ras Al Khaimah’s rise as a real estate and investment hub, steering RAK Properties to play a pivotal role in shaping the emirate’s economic future.

Follow Sameh and RAK Properties
Sameh Muhtadi:   / sameh-muhtadi-0b1549166 
RAK Properties:   / rak-properties 

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-17852025 Tue, 16 Sep 2025 03:00:00 -0400 2794 full false Customer Centricity in 2025 | Challenger Brands by Illustrado Customer Centricity in 2025 | Challenger Brands by Illustrado Welcome to Challenger Brands, the podcast where we explore how exceptional brands redefine customer engagement and innovation to lead in a competitive market. In this episode, we’re diving deep into customer centricity—the art of putting customers at the heart of your business strategy—with insights from Mark Hamill, CEO and Co-Founder of ARCET Global.

As a trailblazer in consumer-centric innovation and the architect of the Customer Centricity World Series—the world's premier CX awards program—Mark has helped businesses transform their customer lifecycle journeys into powerful tools for loyalty and growth. With over 15 years of experience in customer engagement strategies and business excellence, he’s a global leader in fostering a customer-centric culture.

In this episode, you’ll learn:
The true meaning of customer experience and why it’s vital for business sustainability. How to craft a customer-centric strategy that drives lasting success. Actionable tips to avoid common mistakes in customer-centric marketing. The role of cutting-edge technology like AI and automation in shaping customer-centric design. How businesses can adapt to the customer-centric mindset demanded in a post-pandemic world.

Mark also shares customer success stories and practical insights on embedding a customer-centric culture into your brand’s DNA. Whether you’re a startup or an established business, this episode is packed with strategies to help you become a customer centricity leader in 2025.

Don’t miss this chance to elevate your brand with proven customer engagement strategies and unlock the power of a consumer-centric marketing approach.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Welcome to Challenger Brands, the podcast where we explore how exceptional brands redefine customer engagement and innovation to lead in a competitive market. In this episode, we’re diving deep into customer centricity—the art of putting customers at the heart of your business strategy—with insights from Mark Hamill, CEO and Co-Founder of ARCET Global.

As a trailblazer in consumer-centric innovation and the architect of the Customer Centricity World Series—the world's premier CX awards program—Mark has helped businesses transform their customer lifecycle journeys into powerful tools for loyalty and growth. With over 15 years of experience in customer engagement strategies and business excellence, he’s a global leader in fostering a customer-centric culture.

In this episode, you’ll learn:
The true meaning of customer experience and why it’s vital for business sustainability. How to craft a customer-centric strategy that drives lasting success. Actionable tips to avoid common mistakes in customer-centric marketing. The role of cutting-edge technology like AI and automation in shaping customer-centric design. How businesses can adapt to the customer-centric mindset demanded in a post-pandemic world.

Mark also shares customer success stories and practical insights on embedding a customer-centric culture into your brand’s DNA. Whether you’re a startup or an established business, this episode is packed with strategies to help you become a customer centricity leader in 2025.

Don’t miss this chance to elevate your brand with proven customer engagement strategies and unlock the power of a consumer-centric marketing approach.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-16731246 Wed, 04 Jun 2025 01:00:00 -0400 2272 full false Redefining Sales in 2025 | Challenger Brands by Illustrado.co Redefining Sales in 2025 | Challenger Brands by Illustrado.co What if we told you that sales, as we know it, isn’t about closing deals? Our guest today believes that 80% of sales is actually the brand, and success is built on trust rather than just technique.

Learn all about the future of sales in 2025 with Illustrado.co's Challenger Brands series. Get ahead of the game and stay informed on the latest trends in the sales industry!

Joining us today is Mamoun Alamouri, a seasoned entrepreneur, strategic investor, and an experienced sales professional. With a mission to help startups and SMEs achieve product-market fit, Mamoun specializes in guiding companies with proven marketing and sales strategies. His career began in the corporate world with leadership roles at Uniphore, Cisco, and Avaya, but his entrepreneurial spirit has led him into the startup ecosystem where he focuses on sectors like SaaS, future tech, and social media marketing

Mamoun is also a passionate advocate for lean startup methodologies, helping entrepreneurs validate their ideas and find product-market fit with minimal risk. 

Today, he’s here to talk about his revolutionary approach to sales—a trust-based model that flips the traditional sales funnel on its head. 


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> What if we told you that sales, as we know it, isn’t about closing deals? Our guest today believes that 80% of sales is actually the brand, and success is built on trust rather than just technique.

Learn all about the future of sales in 2025 with Illustrado.co's Challenger Brands series. Get ahead of the game and stay informed on the latest trends in the sales industry!

Joining us today is Mamoun Alamouri, a seasoned entrepreneur, strategic investor, and an experienced sales professional. With a mission to help startups and SMEs achieve product-market fit, Mamoun specializes in guiding companies with proven marketing and sales strategies. His career began in the corporate world with leadership roles at Uniphore, Cisco, and Avaya, but his entrepreneurial spirit has led him into the startup ecosystem where he focuses on sectors like SaaS, future tech, and social media marketing

Mamoun is also a passionate advocate for lean startup methodologies, helping entrepreneurs validate their ideas and find product-market fit with minimal risk. 

Today, he’s here to talk about his revolutionary approach to sales—a trust-based model that flips the traditional sales funnel on its head. 


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-16731237 Wed, 28 May 2025 01:00:00 -0400 3455 full false How to Get Your Startup Funded | Challenger Brands by Illustrado How to Get Your Startup Funded | Challenger Brands by Illustrado In this episode, we dive into the high-stakes world of startup funding with Anna Arzua MacMillan, Chief Strategy & Innovation Officer at Venture FactorE. With over 15 years of global expertise and a history of guiding ventures to new heights, Anna shares the essential roadmap for entrepreneurs looking to secure funding and scale sustainably. From understanding market timing to building investor trust, Anna's insights provide a powerful playbook for founders.

Our guest today is a powerhouse in industries like Healthcare, Defense, AI, Sustainability, and Tech, with a track record of attracting transformative investments across the GCC region. Based in Dubai, with operations in UAE, Riyadh, Singapore, and India, Anna is not only a leader but a visionary committed to empowering female entrepreneurs and building businesses that drive meaningful social impact. As a co-founder and board member of numerous high-impact ventures, Anna bridges cultures, sectors, and technologies to create sustainable solutions that leave a lasting impact.

In today’s episode, we’ll cover:
Startup Health Essentials: The key factors that make a startup attractive to investors.
Perfect Timing for Funding: When founders should take the plunge into seeking funding.
Building a Winning Pitch: The must-haves for a pitch that captures investor attention.
Investor Relations 101: How to build trust and maintain connections with potential investors.
Valuation Myths, Debunked: Get clarity on the truth behind startup valuations.
Future Trends: What lies ahead for startup funding and innovation.

Whether you’re a startup founder or a seasoned business leader, Anna's expertise will guide you through the funding journey and help you avoid common pitfalls.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> In this episode, we dive into the high-stakes world of startup funding with Anna Arzua MacMillan, Chief Strategy & Innovation Officer at Venture FactorE. With over 15 years of global expertise and a history of guiding ventures to new heights, Anna shares the essential roadmap for entrepreneurs looking to secure funding and scale sustainably. From understanding market timing to building investor trust, Anna's insights provide a powerful playbook for founders.

Our guest today is a powerhouse in industries like Healthcare, Defense, AI, Sustainability, and Tech, with a track record of attracting transformative investments across the GCC region. Based in Dubai, with operations in UAE, Riyadh, Singapore, and India, Anna is not only a leader but a visionary committed to empowering female entrepreneurs and building businesses that drive meaningful social impact. As a co-founder and board member of numerous high-impact ventures, Anna bridges cultures, sectors, and technologies to create sustainable solutions that leave a lasting impact.

In today’s episode, we’ll cover:
Startup Health Essentials: The key factors that make a startup attractive to investors.
Perfect Timing for Funding: When founders should take the plunge into seeking funding.
Building a Winning Pitch: The must-haves for a pitch that captures investor attention.
Investor Relations 101: How to build trust and maintain connections with potential investors.
Valuation Myths, Debunked: Get clarity on the truth behind startup valuations.
Future Trends: What lies ahead for startup funding and innovation.

Whether you’re a startup founder or a seasoned business leader, Anna's expertise will guide you through the funding journey and help you avoid common pitfalls.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-16731235 Wed, 21 May 2025 01:00:00 -0400 5082 full false Dubai's Viral Chocolate | Crafting Multi-Million Dollar Success Stories with Challenger Brands Dubai's Viral Chocolate | Crafting Multi-Million Dollar Success Stories with Challenger Brands Welcome to the world of Dubai's viral chocolate! In this episode, we unravel the magic behind the famous Kunafa Chocolate, a dessert that has captured hearts and taste buds alike. Join Chef Nouel Catis as he guides you through the step-by-step process of making this delightful treat, highlighting the unique ingredients that elevate it to a multi-million dollar sensation.

Our guest today is Chef Nouel Catis, an internationally acclaimed pastry consultant whose culinary artistry has taken the food industry by storm. Chef Nouel’s unique approach to flavor alchemy and deep understanding of regional palates has helped him create iconic dessert experiences and pastry menus that have generated incredible returns. One of his most notable creations, the Dubai Chocolate, became a global viral sensation, further solidifying his reputation for developing products that transcend the ordinary.

In today’s episode, we’ll dive into the formula behind Chef Nouel’s success in creating million-dollar products, and more importantly, what entrepreneurs in any industry can learn from his approach. Whether you’re in the food business or building a tech startup, there are valuable insights here for anyone looking to craft winning products.

Join us and witness how a simple chocolate bar can turn into a viral sensation!


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Welcome to the world of Dubai's viral chocolate! In this episode, we unravel the magic behind the famous Kunafa Chocolate, a dessert that has captured hearts and taste buds alike. Join Chef Nouel Catis as he guides you through the step-by-step process of making this delightful treat, highlighting the unique ingredients that elevate it to a multi-million dollar sensation.

Our guest today is Chef Nouel Catis, an internationally acclaimed pastry consultant whose culinary artistry has taken the food industry by storm. Chef Nouel’s unique approach to flavor alchemy and deep understanding of regional palates has helped him create iconic dessert experiences and pastry menus that have generated incredible returns. One of his most notable creations, the Dubai Chocolate, became a global viral sensation, further solidifying his reputation for developing products that transcend the ordinary.

In today’s episode, we’ll dive into the formula behind Chef Nouel’s success in creating million-dollar products, and more importantly, what entrepreneurs in any industry can learn from his approach. Whether you’re in the food business or building a tech startup, there are valuable insights here for anyone looking to craft winning products.

Join us and witness how a simple chocolate bar can turn into a viral sensation!


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-16731183 Wed, 14 May 2025 01:00:00 -0400 2065 full false How To Build Brand Communities | Challenger Brands By Illustrado How To Build Brand Communities | Challenger Brands By Illustrado Welcome back to another episode of Challenger Brands, the podcast where we delve into the stories of remarkable entrepreneurs, and even community builders who make huge impact in the market.

Community-building is a must for many brands these days. So we have 2 amazing Community Champions in the house today to give us some insights on how to bring people together and drive them towards a common cause.   

First, we have Josie Conlu, a renowned community leader and social entrepreneur. Josie is considered one of the most influential community and social media personalities within the Filipino community in the UAE. She has been an award-winning community champion, youth mentor, and a leading advocate for Filipino SMEs in the UAE. Josie leads the biggest and grandest Philippine Independence Day celebration in the UAE which at one time saw 50k attendees, alongside Infinite Communities, The Filipino Channel, and Emirates Loves Philippines. Josie aims to leave a legacy characterized by good governance and fiscal responsibility.  Her platform Love Josie has 300K followers and she has helped build Emirates Loves Philippine’s 700k following.

Joining Josie, we have Reema Mahajan, the founder of Indian Women in Dubai (IWD), the largest women’s community in Dubai with over 100,000 members. Reema is an IIT and IIM graduate with experience in international management consulting at Bain & Company. She quit her job to follow her passion for women empowerment and gender equality. Honored with Asia’s 100 Women Power Leaders 2023 award and named Inspiring Woman of the Year 2021, Reema has been featured in leading media outlets. She started IWD to create a platform where women can come together and feel unconditionally supported. IWD stands on three pillars: empowering women, celebrating women, and giving back.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Welcome back to another episode of Challenger Brands, the podcast where we delve into the stories of remarkable entrepreneurs, and even community builders who make huge impact in the market.

Community-building is a must for many brands these days. So we have 2 amazing Community Champions in the house today to give us some insights on how to bring people together and drive them towards a common cause.   

First, we have Josie Conlu, a renowned community leader and social entrepreneur. Josie is considered one of the most influential community and social media personalities within the Filipino community in the UAE. She has been an award-winning community champion, youth mentor, and a leading advocate for Filipino SMEs in the UAE. Josie leads the biggest and grandest Philippine Independence Day celebration in the UAE which at one time saw 50k attendees, alongside Infinite Communities, The Filipino Channel, and Emirates Loves Philippines. Josie aims to leave a legacy characterized by good governance and fiscal responsibility.  Her platform Love Josie has 300K followers and she has helped build Emirates Loves Philippine’s 700k following.

Joining Josie, we have Reema Mahajan, the founder of Indian Women in Dubai (IWD), the largest women’s community in Dubai with over 100,000 members. Reema is an IIT and IIM graduate with experience in international management consulting at Bain & Company. She quit her job to follow her passion for women empowerment and gender equality. Honored with Asia’s 100 Women Power Leaders 2023 award and named Inspiring Woman of the Year 2021, Reema has been featured in leading media outlets. She started IWD to create a platform where women can come together and feel unconditionally supported. IWD stands on three pillars: empowering women, celebrating women, and giving back.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-16731162 Wed, 07 May 2025 01:00:00 -0400 2506 full false How to Build a Self-Propagating Company With Dr. Ivan Misner | Challenger Brands by Illustrado How to Build a Self-Propagating Company With Dr. Ivan Misner | Challenger Brands by Illustrado Dr. Ivan Misner is the Founder and Chief Visionary Officer of BNI (Business Network International), the world’s largest business networking organization. With over 11,100 chapters in 76 countries, BNI generated $23.4 billion worth of business for its members just last year alone. Known as the 'Father of Modern Networking' by Forbes and CNN, Dr. Misner is not only a visionary entrepreneur but also a New York Times bestselling author, with 29 books under his belt, including his latest release, The 3rd Paradigm."

This episode delves into the fascinating topic of building a self-propagating company. BNI’s unique structure and growth model are designed to thrive and expand on their own—powered by community-driven leadership and an intrinsic culture of 'Givers Gain.' We’ll hear from Dr. Misner about the founding story of BNI, the core principles that guide its growth, and what entrepreneurs can learn about creating businesses that grow organically while empowering others.

Let’s dive into the strategies, lessons, and mindset behind building a company that multiplies and sustains itself. 


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Dr. Ivan Misner is the Founder and Chief Visionary Officer of BNI (Business Network International), the world’s largest business networking organization. With over 11,100 chapters in 76 countries, BNI generated $23.4 billion worth of business for its members just last year alone. Known as the 'Father of Modern Networking' by Forbes and CNN, Dr. Misner is not only a visionary entrepreneur but also a New York Times bestselling author, with 29 books under his belt, including his latest release, The 3rd Paradigm."

This episode delves into the fascinating topic of building a self-propagating company. BNI’s unique structure and growth model are designed to thrive and expand on their own—powered by community-driven leadership and an intrinsic culture of 'Givers Gain.' We’ll hear from Dr. Misner about the founding story of BNI, the core principles that guide its growth, and what entrepreneurs can learn about creating businesses that grow organically while empowering others.

Let’s dive into the strategies, lessons, and mindset behind building a company that multiplies and sustains itself. 


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-16731145 Wed, 30 Apr 2025 01:00:00 -0400 2120 full false How to Take on the Industry Giants and Win | Challenger Brands by Illustrado How to Take on the Industry Giants and Win | Challenger Brands by Illustrado Ryan Ramos, the Founder and Managing Director of Cultivate UAE and The Dream Lab UAE. From humble beginnings, Ryan worked his way up from business development to general management at a leading landscaping company in the UAE. He then ventured out on his own to build his very own landscaping business, Cultivate UAE, which has quickly become one of the leading brands in the market, serving some of the most prestigious clients in the industry, including Emaar, the Burj Khalifa, and Dubai Mall.

Recently, Ryan launched The Dream Lab, entering the theming market and creating iconic art pieces for commercial venues, leisure facilities, and luxury destinations. His story is a true 'David versus 
Goliath' tale, showcasing how he and his company grew to success rapidly in the last four years, taking on the biggest players in the market and winning.

Today, we'll delve into how Ryan managed to rise from obscurity to success, the strategies he employed, and what lessons can be learned by entrepreneurs out there who are trying to get noticed in the markets.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Ryan Ramos, the Founder and Managing Director of Cultivate UAE and The Dream Lab UAE. From humble beginnings, Ryan worked his way up from business development to general management at a leading landscaping company in the UAE. He then ventured out on his own to build his very own landscaping business, Cultivate UAE, which has quickly become one of the leading brands in the market, serving some of the most prestigious clients in the industry, including Emaar, the Burj Khalifa, and Dubai Mall.

Recently, Ryan launched The Dream Lab, entering the theming market and creating iconic art pieces for commercial venues, leisure facilities, and luxury destinations. His story is a true 'David versus 
Goliath' tale, showcasing how he and his company grew to success rapidly in the last four years, taking on the biggest players in the market and winning.

Today, we'll delve into how Ryan managed to rise from obscurity to success, the strategies he employed, and what lessons can be learned by entrepreneurs out there who are trying to get noticed in the markets.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-16731114 Wed, 23 Apr 2025 01:00:00 -0400 2785 full false How to Break Barriers in a Competitive Industry | Challenger Brands by Illustrado How to Break Barriers in a Competitive Industry | Challenger Brands by Illustrado Today, we have an amazing and inspiring guest!  Joining us is Samantha Araujo, a formidable titan in the region’s competitive hospitality industry. With a passion for fine living and an extraordinary ability to craft memorable experiences, Samantha has established Stellar USP as a premier player in the luxury hospitality supply industry. Her company is renowned for its exceptional service, personalized client experiences, and innovative solutions that go beyond simply supplying goods.

Stellar USP is a trusted partner in the market, contributing to prestigious projects across the Middle East and Africa. With over a decade of industry experience, they've worked with esteemed clients such as Atlantis the Royal, One & Only – One Zabeel, and Marriott Palm Jumeirah.

Samantha has carved out her own unique space in a category dominated by much older players in the business. Today, we'll explore Samantha's journey to becoming a leading player in her field and what brands, companies, and owners can learn from her.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Today, we have an amazing and inspiring guest!  Joining us is Samantha Araujo, a formidable titan in the region’s competitive hospitality industry. With a passion for fine living and an extraordinary ability to craft memorable experiences, Samantha has established Stellar USP as a premier player in the luxury hospitality supply industry. Her company is renowned for its exceptional service, personalized client experiences, and innovative solutions that go beyond simply supplying goods.

Stellar USP is a trusted partner in the market, contributing to prestigious projects across the Middle East and Africa. With over a decade of industry experience, they've worked with esteemed clients such as Atlantis the Royal, One & Only – One Zabeel, and Marriott Palm Jumeirah.

Samantha has carved out her own unique space in a category dominated by much older players in the business. Today, we'll explore Samantha's journey to becoming a leading player in her field and what brands, companies, and owners can learn from her.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-16731058 Wed, 16 Apr 2025 01:00:00 -0400 2504 full false Mastering the Art of Life-Career Balance | Challenger Brands Mastering the Art of Life-Career Balance | Challenger Brands Navneet Kampani is a former banker who has been in the industry for over 30 years, now he is an entrepreneur, author, and life coach who helps individuals and top executives achieve work-life harmony and find meaning in life.

Fresh from the launch of his book “Unmasking the Real You - A Journey from Self-Awareness to Action” we’re hoping to get life-changing tips from Navneet today.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Navneet Kampani is a former banker who has been in the industry for over 30 years, now he is an entrepreneur, author, and life coach who helps individuals and top executives achieve work-life harmony and find meaning in life.

Fresh from the launch of his book “Unmasking the Real You - A Journey from Self-Awareness to Action” we’re hoping to get life-changing tips from Navneet today.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-16730971 Wed, 09 Apr 2025 01:00:00 -0400 2758 full false How to Master your Inner Game | Challenger Brands by Illustrado How to Master your Inner Game | Challenger Brands by Illustrado Dhiren Harchandani is a Transformation Architect who specializes in empowering entrepreneurs to achieve 8-figure business success without compromising personal fulfillment or lifestyle. An avid learner in transformation, leadership, and mindset, he coaches entrepreneurs representing over $2.5 billion in combined revenue. With over two decades of experience in scaling businesses across five industries, Harchandani has founded and exited multiple ventures.

A Harvard Business School alumnus, he leverages his business strategy expertise and 2,500 hours of coaching experience, incorporating NLP, Quantum Science, and Psychology to transform leaders and organizations. An adventure enthusiast, he engages in ultra-running, Ironman races, and mountain climbing. Grounded in his love for nature and family, Harchandani is also a dedicated father, husband, dog lover, and a passionate traveler who has explored over 70 countries and all seven continents.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Dhiren Harchandani is a Transformation Architect who specializes in empowering entrepreneurs to achieve 8-figure business success without compromising personal fulfillment or lifestyle. An avid learner in transformation, leadership, and mindset, he coaches entrepreneurs representing over $2.5 billion in combined revenue. With over two decades of experience in scaling businesses across five industries, Harchandani has founded and exited multiple ventures.

A Harvard Business School alumnus, he leverages his business strategy expertise and 2,500 hours of coaching experience, incorporating NLP, Quantum Science, and Psychology to transform leaders and organizations. An adventure enthusiast, he engages in ultra-running, Ironman races, and mountain climbing. Grounded in his love for nature and family, Harchandani is also a dedicated father, husband, dog lover, and a passionate traveler who has explored over 70 countries and all seven continents.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-16730936 Wed, 02 Apr 2025 01:00:00 -0400 3678 full false How To Keep Your Brand Relevant Through The Years | Challenger Brands by Illustrado How To Keep Your Brand Relevant Through The Years | Challenger Brands by Illustrado According to Clayton Christensen, a professor at Harvard Business School, 30,000 new products are introduced each year, and 95% of them fail.  In an increasingly cluttered market and noisy world, how do you keep your brand and business relevant?

Our special guest today will help us answer that question.  

Today, on Challenger Brands, we're joined by a true titan in the world of retail and brand management, Ishwar Chugani. With over four decades of experience, he's the CEO and Managing Director of Giordano Middle East and a member of the Management Committee of Giordano International, 
Hong Kong.  Ishwar is also a founding member of the Middle East Council of Shopping Centres under Ishwar's leadership, Giordano has thrived, with a global presence spanning 35 countries and 2,000 stores. His remarkable journey is marked by innovation, resilience, and a vision that's kept the Giordano brand relevant through the years. Join us as we dive into Ishwar's insights on keeping a brand evergreen, adapting to changing times, and the secrets to longevity in the fast-paced world of retail.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> According to Clayton Christensen, a professor at Harvard Business School, 30,000 new products are introduced each year, and 95% of them fail.  In an increasingly cluttered market and noisy world, how do you keep your brand and business relevant?

Our special guest today will help us answer that question.  

Today, on Challenger Brands, we're joined by a true titan in the world of retail and brand management, Ishwar Chugani. With over four decades of experience, he's the CEO and Managing Director of Giordano Middle East and a member of the Management Committee of Giordano International, 
Hong Kong.  Ishwar is also a founding member of the Middle East Council of Shopping Centres under Ishwar's leadership, Giordano has thrived, with a global presence spanning 35 countries and 2,000 stores. His remarkable journey is marked by innovation, resilience, and a vision that's kept the Giordano brand relevant through the years. Join us as we dive into Ishwar's insights on keeping a brand evergreen, adapting to changing times, and the secrets to longevity in the fast-paced world of retail.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-16730778 Wed, 26 Mar 2025 01:00:00 -0400 2728 full false How ChatGPT Can Revolutionize Your Business | Challenger Brands by Illustrado How ChatGPT Can Revolutionize Your Business | Challenger Brands by Illustrado Fahed Bizzari is an international thought leader on the professional application of ChatGPT.  He has 18 years of experience in software development, over 3,000 hours in mastering ChatGPT, and extensive 2-decades of experience in entrepreneurship, consulting, and training. Renowned for his profound understanding and practical application of ChatGPT, he excels in simplifying complex concepts, making them accessible to both novices and professionals. His investment in honing communication skills ensures engaging and well-delivered insights. His expertise is not just deeply informed but also effectively communicated, making him a sought-after authority in the field.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Fahed Bizzari is an international thought leader on the professional application of ChatGPT.  He has 18 years of experience in software development, over 3,000 hours in mastering ChatGPT, and extensive 2-decades of experience in entrepreneurship, consulting, and training. Renowned for his profound understanding and practical application of ChatGPT, he excels in simplifying complex concepts, making them accessible to both novices and professionals. His investment in honing communication skills ensures engaging and well-delivered insights. His expertise is not just deeply informed but also effectively communicated, making him a sought-after authority in the field.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-16730750 Wed, 19 Mar 2025 01:00:00 -0400 4150 full false Developing Your Business for Optimal Growth & Success | Challenger Brands by Illustrado Developing Your Business for Optimal Growth & Success | Challenger Brands by Illustrado In this episode, we will be unlocking the secrets of Business Development, delve into fundamentals, and strategies. Join us as we explore insights that can help your business flourish in the competitive marketplace.

Joining us is Phil Bedford, an entrepreneur who has called the Middle East home since 1998. Armed with a Masters Degree and over a decade of expertise in sales training, business development, and consulting, Phil's mission is to expand the Asentiv franchise throughout the GCC region.

But Phil is more than just a seasoned professional; he's a dynamic networker and a leading expert in referral marketing. His passion lies in helping business owners not only succeed but thrive, allowing them to craft remarkable businesses and lead spectacular lives.

Today, Phil Bedford brings his wealth of experience to Challenger Brands, and we're in for an enlightening conversation on business development, personal branding, and the transformative power of networking.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> In this episode, we will be unlocking the secrets of Business Development, delve into fundamentals, and strategies. Join us as we explore insights that can help your business flourish in the competitive marketplace.

Joining us is Phil Bedford, an entrepreneur who has called the Middle East home since 1998. Armed with a Masters Degree and over a decade of expertise in sales training, business development, and consulting, Phil's mission is to expand the Asentiv franchise throughout the GCC region.

But Phil is more than just a seasoned professional; he's a dynamic networker and a leading expert in referral marketing. His passion lies in helping business owners not only succeed but thrive, allowing them to craft remarkable businesses and lead spectacular lives.

Today, Phil Bedford brings his wealth of experience to Challenger Brands, and we're in for an enlightening conversation on business development, personal branding, and the transformative power of networking.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-16730680 Wed, 12 Mar 2025 01:00:00 -0400 2496 full false Building On The Legacy Of Your Family Business | Challenger Brands by Illustrado Building On The Legacy Of Your Family Business | Challenger Brands by Illustrado Welcome back to Challenger Brands. Today, we delve into building on the legacy of your family business with our guest, Shabana Razzak - CEO of Maison DE Ary Jewellery. 

Shabana is not just a successful entrepreneur; she's a trailblazing jeweller and a visionary businesswoman who has made an impact in the strictly patriarchal society she grew up, in the process building on the legacy of her family’s renowned business, at the same time being a beacon of women empowerment. 
 
Shabana's journey is deeply rooted in the legacy of her father, Abdul Razzak Yaqoob.  He was a self-made entrepreneur and philanthropist who pioneered various aspects of the jewellery business in the UAE - including gold bullion minting, and even gold certification in Dubai since he launched ARY in 1969. 
 
Shabana, who worked in the business through the years taking various responsibilities, ultimately stepped into her father’s shoes upon his demise in 2014. Today, as the CEO of ARY Jewelry, she continues to build upon her family's legacy, preserving its traditions while introducing innovations that reflect the evolving jewellery market. She's also an advocate for women's empowerment and gender equality.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Welcome back to Challenger Brands. Today, we delve into building on the legacy of your family business with our guest, Shabana Razzak - CEO of Maison DE Ary Jewellery. 

Shabana is not just a successful entrepreneur; she's a trailblazing jeweller and a visionary businesswoman who has made an impact in the strictly patriarchal society she grew up, in the process building on the legacy of her family’s renowned business, at the same time being a beacon of women empowerment. 
 
Shabana's journey is deeply rooted in the legacy of her father, Abdul Razzak Yaqoob.  He was a self-made entrepreneur and philanthropist who pioneered various aspects of the jewellery business in the UAE - including gold bullion minting, and even gold certification in Dubai since he launched ARY in 1969. 
 
Shabana, who worked in the business through the years taking various responsibilities, ultimately stepped into her father’s shoes upon his demise in 2014. Today, as the CEO of ARY Jewelry, she continues to build upon her family's legacy, preserving its traditions while introducing innovations that reflect the evolving jewellery market. She's also an advocate for women's empowerment and gender equality.


This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-16730646 Wed, 05 Mar 2025 00:00:00 -0500 2266 full false How to Grow Your Business through Networking | Challenger Brands by Illustrado How to Grow Your Business through Networking | Challenger Brands by Illustrado Networking - love it or hate it?  Too hard sell?  Or is it a necessary lead generation strategy?  Whatever your feelings are, networking is considered an effective client acquisition strategy for millions of entrepreneurs and businesses across the globe.  Should you be getting into networking?  Is it worth it?  How do you even get started?

In this episode, we chat with entrepreneur and master networker Edwin Duria - Managing Director of Play Middle East, Director Consultant at BNI UAE and the newly elected Chairman at the Philippine Business Council.  BNI is the largest and most successful network of entrepreneurs in the world with over 300K members.  The Philippine Business Council of Dubai and the Northern Emirates on the other hand is the non-profit organization for Filipino entrepreneurs in the country.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Networking - love it or hate it?  Too hard sell?  Or is it a necessary lead generation strategy?  Whatever your feelings are, networking is considered an effective client acquisition strategy for millions of entrepreneurs and businesses across the globe.  Should you be getting into networking?  Is it worth it?  How do you even get started?

In this episode, we chat with entrepreneur and master networker Edwin Duria - Managing Director of Play Middle East, Director Consultant at BNI UAE and the newly elected Chairman at the Philippine Business Council.  BNI is the largest and most successful network of entrepreneurs in the world with over 300K members.  The Philippine Business Council of Dubai and the Northern Emirates on the other hand is the non-profit organization for Filipino entrepreneurs in the country.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-14027314 Fri, 24 Nov 2023 03:00:00 -0500 2787 full false How to Scale a Business | Challenger Brands by Illustrado How to Scale a Business | Challenger Brands by Illustrado How do you scale your business?  Where do you even start?  Is scaling a business possible for all entrepreneurs? What does it take? If you’re a business owner, chances are you’ve asked these questions several times - because who doesn’t want their business to grow?  Today, we will be shedding light on how you can effectively, not just grow your business, but scale it exponentially.

Our guest for today is Murtaza Manji a serial entrepreneur, an accomplished business and strategy coach, and an esteemed speaker. The Managing Partner at Kaizen Consulting Group, he has worked extensively with more than 1,100 CEOs and Business Leaders across the GCC, UK, and East Africa.
His company Kaizen Consulting Group is a coaching and consulting firm based in the USA and UAE that helps businesses achieve their goals. Their team of experts has worked with over 1,450 companies worldwide, helping them boost revenue by an average of 41%. The Kaizen System focuses on people and processes to help businesses create a culture of accountability and leadership, which leads to growth. Kaizen has a proven track record of success and has worked with clients like Fitness First, Landmark Group, Al Naboodah among others.  They offer personalized coaching, consulting, workshops, and training programs and are committed to helping businesses achieve their full potential.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> How do you scale your business?  Where do you even start?  Is scaling a business possible for all entrepreneurs? What does it take? If you’re a business owner, chances are you’ve asked these questions several times - because who doesn’t want their business to grow?  Today, we will be shedding light on how you can effectively, not just grow your business, but scale it exponentially.

Our guest for today is Murtaza Manji a serial entrepreneur, an accomplished business and strategy coach, and an esteemed speaker. The Managing Partner at Kaizen Consulting Group, he has worked extensively with more than 1,100 CEOs and Business Leaders across the GCC, UK, and East Africa.
His company Kaizen Consulting Group is a coaching and consulting firm based in the USA and UAE that helps businesses achieve their goals. Their team of experts has worked with over 1,450 companies worldwide, helping them boost revenue by an average of 41%. The Kaizen System focuses on people and processes to help businesses create a culture of accountability and leadership, which leads to growth. Kaizen has a proven track record of success and has worked with clients like Fitness First, Landmark Group, Al Naboodah among others.  They offer personalized coaching, consulting, workshops, and training programs and are committed to helping businesses achieve their full potential.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-14027306 Fri, 24 Nov 2023 03:00:00 -0500 3238 full false How To Build A Fashion Business | Challenger Brands by Illustrado How To Build A Fashion Business | Challenger Brands by Illustrado Welcome to another exciting episode of the Challenger Brands. Today, we 
have a special guest with us, Georgina Hills. Georgina is a Luxury Fashion &
Brand Strategy Change Ambassador and Coach, bringing over 20 years of 
specialist experience to the table. She has worked with renowned high-
street and luxury brands, including Zara, H&M, Armani, Saint Laurent, 
Dolce and Gabbana, Max Mara, Chloe, Versace, and many more. 
Additionally, she has occupied senior positions in the esteemed Chalhoub 
Group, as well as the Al Tayer Group in the GCC region. Georgina is also the
Founder of Room 102, where she helps fashion entrepreneurs and 
businesses thrive. Today, she will share invaluable insights on how to build 
a successful fashion business. Let's dive right in!

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Welcome to another exciting episode of the Challenger Brands. Today, we 
have a special guest with us, Georgina Hills. Georgina is a Luxury Fashion &
Brand Strategy Change Ambassador and Coach, bringing over 20 years of 
specialist experience to the table. She has worked with renowned high-
street and luxury brands, including Zara, H&M, Armani, Saint Laurent, 
Dolce and Gabbana, Max Mara, Chloe, Versace, and many more. 
Additionally, she has occupied senior positions in the esteemed Chalhoub 
Group, as well as the Al Tayer Group in the GCC region. Georgina is also the
Founder of Room 102, where she helps fashion entrepreneurs and 
businesses thrive. Today, she will share invaluable insights on how to build 
a successful fashion business. Let's dive right in!

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-13675253 Wed, 27 Sep 2023 17:00:00 -0400 2542 full false How to Master the Art of Selling How to Master the Art of Selling Sales is more than just convincing people to buy a product or service. It involves understanding the needs and desires of potential customers, building relationships with them, and offering solutions that genuinely address their concerns, while keeping an eye on market trends and the competition.
 
In this episode, we talk to Sharad Bhushan, Vice President for Sales and Marketing at Standard Carpets – one of the world’s largest manufacturing companies for carpets, certainly the biggest in the region.  Based in Dubai, Standard Carpets exports over 1000 product varieties to 63 countries in 6 continents and Sharad has been at the forefront of driving sales and marketing initiatives for this category leader for over a decade.  Here, we will shed light on a more holistic approach to sales that transcends traditional selling tactics.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Sales is more than just convincing people to buy a product or service. It involves understanding the needs and desires of potential customers, building relationships with them, and offering solutions that genuinely address their concerns, while keeping an eye on market trends and the competition.
 
In this episode, we talk to Sharad Bhushan, Vice President for Sales and Marketing at Standard Carpets – one of the world’s largest manufacturing companies for carpets, certainly the biggest in the region.  Based in Dubai, Standard Carpets exports over 1000 product varieties to 63 countries in 6 continents and Sharad has been at the forefront of driving sales and marketing initiatives for this category leader for over a decade.  Here, we will shed light on a more holistic approach to sales that transcends traditional selling tactics.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-13546197 Thu, 07 Sep 2023 01:00:00 -0400 2495 full false How to NOT Kill Your Business with Bad Customer Service How to NOT Kill Your Business with Bad Customer Service With Google Reviews, Trustpilot, as well as Facebook, and many other platforms that hosts reviews, positive customer feedback has become so essential to the wellbeing of a business.  Bad customer reviews, stemming from poor customer service can easily damage business – now more than ever.  So today, we’ll talk about the fundamentals of good customer service and why having a policy in place is critical for your brand’s future growth.   Remember, your brand promise is only good, if it’s carried all throughout.  Customer service is one of those key areas where you need to deliver on that promise.

Our guest for today is Business Mentor l Customer Service & Sales Trainer Georgina Kelly. Georgina is often hailed as an Oracle for Entrepreneurs and Managers seeking business solutions. With 30 years of experience as a Business Owner, she has worked with diverse sectors, including Corporate giants and SMEs, some of which have flourished into FTSE100 companies. Georgina's expertise lies in advising on brand building, enhancing productivity, and driving sales. Georgina offers bespoke solutions, customer service and sales empowerment training that can be readily implemented to boost performance.

Incidentally, Georgina is also a dynamic leader of the entrepreneurial community in Ras Al Khaimah.  She is the founder of RAK Business Group as well as the RAK Entrepreneurs Group which has over 1000 members.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> With Google Reviews, Trustpilot, as well as Facebook, and many other platforms that hosts reviews, positive customer feedback has become so essential to the wellbeing of a business.  Bad customer reviews, stemming from poor customer service can easily damage business – now more than ever.  So today, we’ll talk about the fundamentals of good customer service and why having a policy in place is critical for your brand’s future growth.   Remember, your brand promise is only good, if it’s carried all throughout.  Customer service is one of those key areas where you need to deliver on that promise.

Our guest for today is Business Mentor l Customer Service & Sales Trainer Georgina Kelly. Georgina is often hailed as an Oracle for Entrepreneurs and Managers seeking business solutions. With 30 years of experience as a Business Owner, she has worked with diverse sectors, including Corporate giants and SMEs, some of which have flourished into FTSE100 companies. Georgina's expertise lies in advising on brand building, enhancing productivity, and driving sales. Georgina offers bespoke solutions, customer service and sales empowerment training that can be readily implemented to boost performance.

Incidentally, Georgina is also a dynamic leader of the entrepreneurial community in Ras Al Khaimah.  She is the founder of RAK Business Group as well as the RAK Entrepreneurs Group which has over 1000 members.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-13455476 Wed, 23 Aug 2023 02:00:00 -0400 2454 full false How to Network for Business Success How to Network for Business Success Welcome to another exciting episode of Challenger Brands. Today, we have an extraordinary guest who embodies the spirit of Zig Ziglar's timeless quote, "You will get all you want in life if you help enough other people get what they want." 

It's a pleasure to introduce Bijay Shah. Bijay is the Master Franchisee of Business Network International (BNI) in the United Arab Emirates (UAE). BNI is the world's largest and most successful business networking organization, with a presence in over 70 countries worldwide. With a strong background in banking, insurance, and financial services, Bijay ventured into BNI to bring the power of networking and referrals to businesses in the UAE. Over the past 15 years, BNI has grown and flourished in the Emirates, with over 970 members who have generated billions of dirhams worth of business for each other. Today, Bijay will share valuable insights on the importance of networking and the philosophy of "Givers Gain" in business. Let's dive right in!

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Welcome to another exciting episode of Challenger Brands. Today, we have an extraordinary guest who embodies the spirit of Zig Ziglar's timeless quote, "You will get all you want in life if you help enough other people get what they want." 

It's a pleasure to introduce Bijay Shah. Bijay is the Master Franchisee of Business Network International (BNI) in the United Arab Emirates (UAE). BNI is the world's largest and most successful business networking organization, with a presence in over 70 countries worldwide. With a strong background in banking, insurance, and financial services, Bijay ventured into BNI to bring the power of networking and referrals to businesses in the UAE. Over the past 15 years, BNI has grown and flourished in the Emirates, with over 970 members who have generated billions of dirhams worth of business for each other. Today, Bijay will share valuable insights on the importance of networking and the philosophy of "Givers Gain" in business. Let's dive right in!

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-13331390 Tue, 01 Aug 2023 13:00:00 -0400 2434 full false How To Build a Community How To Build a Community Community has become such an important part of marketing in recent years, it’s now touted as the new economic moat that can help not only grow, but protect brands and businesses.  But building a community is not an easy task.  It’s one of those elements in marketing strategy that is highly nuanced and requires a deft personal touch, and can’t be driven just by good creative or ad spend.  Community building is personal and is all about harnessing the power of people.

Today, we are chatting with one of the most energetic, effective, not to mention charming Community Builders in the UAE - Deeksha Gandotra.  A highly accomplished entrepreneur, Deeksha is the Founder and Managing Director of Versatile Consultancy (an HR recruitment powerhouse), Deeksha is also the founder of Hospitality Hub, a BNI Director Consultant, CEO of Bluebird Tech, UN Women Mentor, among other professional hats she wears.  She will be sharing insights with us on how she built a community of entrepreneurs in the hospitality industry in the emirates.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Community has become such an important part of marketing in recent years, it’s now touted as the new economic moat that can help not only grow, but protect brands and businesses.  But building a community is not an easy task.  It’s one of those elements in marketing strategy that is highly nuanced and requires a deft personal touch, and can’t be driven just by good creative or ad spend.  Community building is personal and is all about harnessing the power of people.

Today, we are chatting with one of the most energetic, effective, not to mention charming Community Builders in the UAE - Deeksha Gandotra.  A highly accomplished entrepreneur, Deeksha is the Founder and Managing Director of Versatile Consultancy (an HR recruitment powerhouse), Deeksha is also the founder of Hospitality Hub, a BNI Director Consultant, CEO of Bluebird Tech, UN Women Mentor, among other professional hats she wears.  She will be sharing insights with us on how she built a community of entrepreneurs in the hospitality industry in the emirates.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-13216105 Thu, 13 Jul 2023 05:00:00 -0400 2584 1 3 full false How to Build a Global Brand How to Build a Global Brand With the world becoming smaller and smaller with technology, and with fewer barriers to entry, many locally grown brands are eyeing geographical expansion and potentially a global position in the future. In this episode, we delve into strategies on how to build a global brand with guest Michael Broend – Vice President of Global Marketing for PanzerGlass.
 

PanzerGlass is a global leader in screen protectors for smartphones and other mobile devices. PanzerGlass products are sold in 70 countries.  The company has 14 offices across the world.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> With the world becoming smaller and smaller with technology, and with fewer barriers to entry, many locally grown brands are eyeing geographical expansion and potentially a global position in the future. In this episode, we delve into strategies on how to build a global brand with guest Michael Broend – Vice President of Global Marketing for PanzerGlass.
 

PanzerGlass is a global leader in screen protectors for smartphones and other mobile devices. PanzerGlass products are sold in 70 countries.  The company has 14 offices across the world.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-13088640 Thu, 22 Jun 2023 10:00:00 -0400 1783 1 2 full false How To Be The Coolest Brand In Your Industry How To Be The Coolest Brand In Your Industry How do you build the coolest brand in the industry?

In this episode, we talk with Miguel Rojas - Director of Brand & Marketing at Rove Hotels, UAE - and share actionable insights on how they've been able to cement their reputation as the coolest brand in the hospitality industry in the emirates.

When Rove entered the UAE hospitality market in 2016, it felt like the beginning of a fresh new niche in the hotel industry. Rove’s target audience, positioning, brand image, communications and the way the brand engaged with its audience was nothing like the emirates has seen before. Miguel Rojas who has been with the company from the brand’s creation phase gives us the lowdown on what went into developing the brand which is easily the coolest and hippest in its category, and what a differentiated positioning has done for their business.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> How do you build the coolest brand in the industry?

In this episode, we talk with Miguel Rojas - Director of Brand & Marketing at Rove Hotels, UAE - and share actionable insights on how they've been able to cement their reputation as the coolest brand in the hospitality industry in the emirates.

When Rove entered the UAE hospitality market in 2016, it felt like the beginning of a fresh new niche in the hotel industry. Rove’s target audience, positioning, brand image, communications and the way the brand engaged with its audience was nothing like the emirates has seen before. Miguel Rojas who has been with the company from the brand’s creation phase gives us the lowdown on what went into developing the brand which is easily the coolest and hippest in its category, and what a differentiated positioning has done for their business.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. 

Visit our website to learn more: https://bit.ly/IllustradoWebsite

]]> Illustrado.co Buzzsprout-13007290 Fri, 09 Jun 2023 12:00:00 +0400 1797 business, marketing, branding, united arab emirates, entrepreneurship 1 1 full false