Facts Not Feelings with Brooke C. Furniss

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3jDwPoO

Chapters:

02:29 Be cautious of non-Amazon partners misrepresenting their capabilities.

06:30 Amazon and Google: a powerful marketing duo.

09:27 Strong data quality fuels Google and Amazon.

12:08 Google keyword planner finds average monthly searches. For example, "Toyota dealer near Me" was searched over 8000 times per month in Chicago. Chevy Equinox for Sale had 50 searches per month in Chicagoland. Using Amazon alongside Google improves results.

15:10 Voice search is important for marketing evolution.

20:50 Streaming TV reaches diverse platforms, changing marketing strategies.

24:21 Websites and digital marketing should be synced. Personalization is key for effective results. Amazon's personalized approach can be applied to dealership websites. Using data while ensuring privacy compliance.

29:37 Good points made on personalization and Amazon experience.

32:57 Dealership's job is not to understand the digital journey of shoppers. The website should be efficient and personalized for each customer. Data should be used to tailor the experience and ads.

39:18 VDP views not important, focus on SRP. Consumer behavior changed due to COVID. Utilize DMs for effective marketing.

43:58 AI enhances customer service and productivity.

46:31 Dealer group website platform connects and personalizes.

50:13 Flexibility and integration with complementary tools emphasized

Revolutionizing Automotive Collaboration: Insights from Jordan Cox

Thu, 21 Sep 2023 08:00:00 -0400

Ever wondered how the automotive industry is harnessing the power of digital transformation to foster unprecedented collaborations? Join us as we dive deep into this transformative journey with none other than Jordan Cox, the former Digital Manager at Gates Automotive, Head of Community Engagement at ASOTU, Auto Genius Member

In this episode Jordan shares his insights on how to revolutionize automotive collaboration. He emphasizes the importance of creating impactful podcast content, effective branding, community engagement, and transparency in media.

Jordan advises us to focus on engaging and informative content that goes beyond lease specials and pricing. By sharing DIY car detailing videos and value-added content that enhances their relationship with the brand.

Jordan also opens up about the challenges they faced in the early stages of podcasting. They emphasize the importance of practice, continuous improvement, and not being afraid to make mistakes. Starting with basic equipment like a phone and learning as we go can be the catalyst for growth and success. Jordan says that success is possible regardless of the resources available to us.

Jordan highlights the power of collaborating with both employees on the podcast and the wider community. He stresses the importance of building relationships within the industry,. By engaging and supporting others in our community, we can create a network that uplifts and inspires us.

The significance of telling unique stories and creating engaging content that aligns with the interests of our audiences is another important factor to consider. Additionally, the conversation explores the evolution of digital marketing strategies and the opportunities they present. Jordan emphasizes the importance of collaborating digitally with influential figures in our community, actively utilizing content on various platforms to reach new audiences. He also introduced the concept of exponential reach through networks, suggesting that by featuring influential individuals, we can amplify our impact and broaden our reach.

Key Takeaways:

Importance of Collaboration in our Automotive Industry, especially at Local Dealership and in their Local Communities
Podcast 101 - How/Where to start in your dealership and practical helpful tips
How emerging technologies like AI and machine learning shape the future of collaboration in the automotive industry and help with podcasters

Connect:
Jordan Cox: https://qrcc.me/rynyzdziq03n

BZ Consultants: https://qrco.de/bcqqFo

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3jDwPoO

Chapters:

13:58 Equipment, workflow, and content creation tips for podcasts.

21:20 Practice, collaboration, and using what you have.

28:23 The importance of transparency and authenticity in content.

34:36 20% selling, 80% branding; Follow what interests you, learn from mistakes.

41:27 Evolution of digital enables new collaborations, reach.

45:55 Change is necessary, embrace digital marketing.

53:48 AI editor simplifies podcast editing process.

58:10 Be patient with the AI's limitations

Mastering the Art of Never Starting from Zero: Unveiling PCG Digital's Revolutionary Framework with Denise Galiatsato

Thu, 14 Sep 2023 08:00:00 -0400

Tired of starting from scratch every time you switch marketing agencies? Dive into a new era of marketing with Denise Galiatsatos, President/COO of PCG Digital, as she unveils the transformative power of owning and leveraging your dealership's data. Embrace the never-start-from-zero-again strategy to give your dealership the competitive edge it needs in today's digital landscape.

In this episode, Denise emphasizes the significance of dealerships creating their own first-party data. By building a database of customers who are already familiar with the brand and have interacted with them, dealerships can target specific audiences and foster loyalty. This data allows dealerships to tailor their messaging effectively and prevent customers from being sent to other dealerships.

To track and analyze data comprehensively, Denise highlights the importance of utilizing a Customer Data Platform (CDP). A CDP can integrate data from various sources, providing a more holistic view and enabling better insights into consumer behavior. With a CDP, dealerships can make informed decisions and measure ROI accurately, beyond traditional tracking methods.

Denise emphasizes the need for dealerships to define their campaign objectives and measure ROI based on those objectives. By identifying the metrics that align with their goals, such as brand estimated recall lift, phone calls, conversations, messages, and lead form submissions, dealerships can accurately gauge the success of their campaigns and make data-driven decisions.

Key Takeaways:

Importance of owning all of your data and never starting from zero again
Importance of ownership of Facebook Page, Business Manager, and Facebook Pixel and everyone collaborating around the one Pixel
CDPs (Customer Data Platforms) - Ability to measure true ROI, clean data, segmentation, serving intentional messages, do you own the data, think the process through prior to jumping on board

Connect:
Denise Galiatsatos: https://qrcc.me/ryh3wxi389o8

BZ Consultants: https://qrco.de/bcqqFo

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3jDwPoO

Chapters:

02:33 Account structure ensures client success, even post-engagement.

06:57 Clients own their Facebook Pixel and AdWords.

10:01 Data is misunderstood, but dealers must humanize it.

13:00 Switch, start fresh, understand your audiences again.

17:38 Ga Four is unstable, hindering data access.

21:22 Easy client transitions without burning bridges.

23:52 CDP helps integrate data for measuring ROI.

28:13 Intentional CDP marketing tailors messages for customers.

30:15 Dad drives minivan, be intentional with messaging.

33:16 Infinities were switched out three years ago, but an elderly woman still gets mailers from an Infinity store despite not having one for three months. It's a strange marketing tactic.

38:58 Data included in dealership buy-sell, revolutionizing marketing.

42:03 CDP enables targeted segmentation for personalized messages.

45:21 Safe data transfer and ownership with Orby.

49:30 Struggle to connect and understand different tools.

50:37 Always double check reports for accuracy

From Selling Cars to Serving Community: Damian Boudreaux's Profitable Mindset Shift

Thu, 07 Sep 2023 08:00:00 -0400

Do you want to transform your business while staying authentic and profitable? Don't miss this episode of the 'Facts Not Feelings' podcast where Damian Boudreaux, the founder of Auto Training Academy, shares his revolutionary approach to achieving success through service.

Damian Boudreaux emphasizes the value of building and maintaining relationships with customers and the community. Instead of solely focusing on selling cars, he recognized the significance of understanding customers' "why" and providing long-term value. By prioritizing relationships, businesses can create lasting connections, generate trust, and foster loyalty.

In the ever-evolving automotive industry, adaptation and continuous learning are essential for success. Damian encourages individuals to invest in self-improvement and take advantage of resources like libraries and online platforms to learn new skills. By keeping up with rapid technological advancements, professionals can effectively navigate this dynamic industry.

Profitability should not be the only driving force for automotive businesses. Damian suggests a profound mindset shift towards community service. By actively engaging with and serving the community, dealerships can make a positive impact and build a stronger reputation amongst customers. This balancing act between authenticity and profitability can solidify a dealership's place in the community and promote sustainable growth.

In conclusion, Damian Boudreaux's journey from selling cars to serving the community sheds light on the necessary mindset shift within the automotive industry. By prioritizing relationships, embracing continuous learning, and reframing profitability through community service, dealerships can create a lasting impact and cultivate success.

Key Takeaways:

Serving your community and they will serve you
Serving vs selling
Emphasizing authenticity and being yourself and/or the human touch in business.

Connect:
Damian Boudreaux: https://qrcc.me/rykgmmma1nqw

BZ Consultants: https://qrco.de/bcqqFo

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3jDwPoO

Chapters:

02:14 Opportunities for success in various dealership roles.

04:15 Auto Training Academy: Building Success Through Relationships

09:29 Aspiration: $100k/year. Authenticity lost. Not for me.

14:25 Lack of time hinder businesses from maximizing potential.

16:35 Coming together with shared values builds success.

20:41 Crazy age of AI: Learn and adapt.

25:01 Customers' and employees' motivations are key.

29:56 Stay authentic despite pressure and challenges.

34:01 Develop people, create career path in dealerships.

38:54 Not everyone will adopt Brian Kramer's blueprint.

44:02 People need clear reasons to work hard. There are limiting beliefs that hold them back. Body changes affect growth and perception.

49:23 Believe, receive, and unblock for success.

52:43 Be light, love, joy, peace, and acceptance.

55:49 Love Asia, lived in Japan, good choices, thanks.

New Age of Advertising: Vasilios Lambos Talks Performance Max

Thu, 31 Aug 2023 07:00:00 -0400

Are you ready to peek into the future of advertising? Tune in as Vasilios Lambos, CMO & Co-Founder at CognitionDigital.io, shares his insights on the transition from VLA to Performance Max. Discover the challenges, opportunities, and game-changing strategies in this exciting episode of 'Facts Not Feelings”

Vasilios begins by discussing the importance of data privacy and protection and how his company is leveraging clean rooms to provide a safe and secure environment for advertisers. He praises Amazon's first-party automotive data and emphasizes the need for full measurement and optimization capabilities across all digital advertising channels.

The conversation delves into various topics, including the value of programmatic media channels like Amazon DSP, the shift from traditional to digital advertising, and the benefits of hyper-targeted campaigns that drive business results and lifetime value. Vasilios sheds light on the challenges of managing advertising budgets and the importance of understanding impression share loss.

He also touched upon the evolving role of agencies in utilizing ad tech efficiently and effectively. Vasilios expresses frustration with Google's frequent strategy changes and lack of investment in agencies, urging them to listen to their customers and lean into their partners for expertise.

Key Takeaways:

Could Google be a better steward of ad dollars? Why so much change? There are more options for advertising other than Google
First Party Data, Clean Rooms/Data Privacy & Protection, CDP, Audience Segmentation
Breaking down wall of gardens

Connect:
Vasilios Lambos: https://qrcc.me/ryglnxif28vg

BZ Consultants: https://qrco.de/bcqqFo

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3jDwPoO

Chapters:

02:29 Google's frequent changes challenge dealers' advertising strategies, with a shift towards Performance Max, but marketers will adapt and find the right media mix.

05:06 Confusion and dissatisfaction with Google's ad dollars.

09:23 Competition increasing ad spend, important for dealers.

11:48 Impression share loss: rank vs budget, conversation.

16:00 Good attribution is important for audience strategies and measurement in advertising. The use of clean rooms can provide advantages over channels like Google and Facebook. Utilizing technology and data can optimize media strategies and improve sales.

22:46 Big leader in Amazon, becoming DSP agnostic, data privacy concerns

26:12 Multiple metrics important to align and optimize.

30:05 Measurement solutions for advertising performance, breaking down walled gardens, full picture of spend.

36:49 Breaking down walled gardens in programmatic advertising using clean rooms, identity resolution, and DSPs is a major trend. The focus is on targeted impressions and integration with different technology stacks. Efficiency and effectiveness are key, with agencies using technology for better results and attribution. The space is becoming more crowded with tech providers. Avoid jumping quickly to new solutions and providers.

43:34 Google needs to invest and listen more.

48:05 Active LinkedIn influencer sharing valuable content.

51:39 Book explores emotion in stock trading and decision-making

Driving Sales Through Marketing: Insights from DeMontrond's Ashley Cavazos

Thu, 24 Aug 2023 07:00:00 -0400

Ever wondered how top auto industries leverage AI for seamless lead handling? Ashley Cavazos, Marketing Director at DeMontrond Auto Group, unravels the secret behind their success. In today's episode, Brooke C Furniss and Ashley Cavazos dive deep into the transforming landscape of auto marketing, AI's powerful role, and the importance of diversity.

Ashley shares her insights on bridging the gap between marketing and sales, leveraging AI for lead handling, and fostering a culture of diversity through WOCAN. Hear firsthand experiences of successful change management strategies and the critical role of process implementation.

Key Takeaways:

The Importance of Inter-departmental Communication & Change Management
Role of Artificial Intelligence (AI)
Emphasizing Diversity and Representation

Connect:

Ashley Cavazos: https://qrcc.me/ry96j44v3ely

BZ Consultants: https://qrco.de/bcqqFo

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3jDwPoO

Chapters:

00:00. Manage AI implementation and communication.

08:05 AI can enhance customer communication.

14:02. AI needs constant management and feedback.

19:48 Promote diversity in the automotive industry.

23:22. Promote diversity in automotive industry.

30:35 Promote diversity in the industry.

32:12 Diversity in leadership is crucial.

40:56 Employee buy-in is crucial.

43:15 Sales and marketing collaboration is key.

50:40 Importance of listening to customers.

53:10 Data is essential for decision-making

Revving Up Retention: Winning Back Customers in a Recovering Market with Bob Gower

Thu, 17 Aug 2023 07:00:00 -0400

Ever wondered how car dealerships win back customers after years of high prices and scarce supply? Stick around as we dive deep into the art of customer retention in the ever-revving vehicle market, here on Facts Not Feelings.

In this episode, Brooke C Furniss is joined by Bob Gower, the Chief Operating Officer of Traver Connect, together they walk us through the essential customer retention strategies, which include enhancing service experiences and revolutionizing sales approaches. Whether you're part of a dealership looking for ways to regain your customers' trust, or just someone interested in the dynamics of the vehicle market, this episode is your roadmap to understanding the future of car dealerships.

Bob discusses the 3 C's that he lives by - clarity, communication, and commitment. He emphasize the importance of having a clear understanding of what the customer wants, effectively communicating with them, and gaining their commitment. By following these three C's, trust can be built with the customer.

Brooke and Bob also delves into the topic of rebuilding trust in car dealerships, especially after a period of high prices, low supplies, and uncertainty. Bob points out that while the scarcity of cars may impact consumer trust, it is essential for dealerships to focus on how they treat the customer and make them feel good about their purchase decision.

Key Takeaways:

3 C's: Clarity, Communication, Commitment.
Transparency is key for customers.
Build trust through effective communication.
Convenience and trust drive business

Connect:
Bob Gower: https://qrcc.me/ry97gfbfopqw
BZ Consultants: https://qrco.de/bcqqFo
Apple🎙️https://apple.co/3U4KvGA
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO

Chapters:
00:13 Customer trust is built through clarity, communication, and commitment.
09:48 Flexibility is key in car buying.
14:06. Transparency is key in pricing.
17:55 Customer transparency is invaluable.
20:41 Build trust through effective communication.
24:23 Improving communication with customers.
33:37 Convenience and trust are crucial.
34:09 Communication is crucial for success.
40:41 Improve communication for customer retention.
46:23 Improving customer experience through communication.
50:21. Facts over feelings in decision-making.

Cultivating Genuine Care: Transforming Customer Service with Martha Alvarado

Thu, 10 Aug 2023 07:00:00 -0400

Brooke C Furniss is joined by Martha Alvarado, the BDC Director at Wondries Toyota. Together emphasizes the importance of instilling genuine care and empathy into one's genes. She introduces the concept of LACE (Listen, Ask questions, Confirm, Educate) as a framework for showing customers that you care about their needs. Martha believes that cultivating a culture of genuine care has a domino effect on customer relationships and overall business success. She highlights the significance of observing and correcting behavior, as well as the essentiality of customer connection.

Martha encourages individuals to slow down and personalize their approach, taking ownership of customer relationships. She values employees for better customer service and advocates for creating a positive work environment.

Martha emphasizes the importance of demonstrating value through real facts and adjusting targets during culture change. Her ethos is centered around finding a way to help others and making a positive impact through genuine care and empathy.

This enlightening conversation promises to inspire change and re-evaluate traditional business norms.

Key Takeaways:

Cultural Change: Prioritizing cultural change in a business, starting from the top, can enhance both internal relations and customer interactions.
Overcoming Resistance: To encourage change, especially in upper management, use real examples and facts. Sometimes, experiencing the downsides of resisting change can be enlightening.
Targets vs Customer Care: While sales targets are important, genuine customer care should not be compromised. Temporary adjustments to targets may be necessary during the culture shift, but in the long run, improved customer care can boost sales and loyalty.

Chapters:
02:07 Authentic care is crucial.
09:25. Importance of observing and correcting behavior.
15:29 Customer connection is essential.
19:01 Slow down and personalize your approach.
21:13 Take ownership of customer relationships.
26:00 Value employees for better customer service.
35:36 Creating a positive work environment.
40:35 Demonstrate value through real facts.
45:23 Adjust targets during culture change.
49:19 Consider facts and feelings together.
51:55 Learning languages can be challenging.
56:51 Find a way to help.

Connect:
Martha Alvarado: https://qrcc.me/ry5lb8tck7bg
BZ Consultants: https://qrco.de/bcqqFo
Apple🎙️https://apple.co/3U4KvGA
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO

Driving Digital Transformation: The Future of Automotive Retail with Nathan Hollenbeck

Thu, 03 Aug 2023 08:00:00 -0400

Brooke C Furniss is joined by Nathan Hollenbeck, Vice President of the Del Grande Dealer Group (DGDG). Together they delve into a variety of topics - from digital transformation in automotive retail to the integration of Salesforce CRM with DGDG's operations.

Discover how Salesforce CRM is reshaping the automotive industry with insights from Nathan Hollenbeck, the visionary VP of DGDG!"

Uncover the secrets of digital transformation in the automotive industry with Nathan Hollenbeck, VP of Del Grande Dealer Group, as we explore the power of Salesforce CRM, the role of data privacy, and the future of automotive retail!”

Key Takeaways:

Salesforce CRM for Automotive
GA4 Setup & Integration, & Centralized Cosmetic Reconditioning Center

Connect:
Nathan Hollenbeck: https://qrcc.me/ry5syjm99s3p

BZ Consultants: https://qrco.de/bcqqFo

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3jDwPoO

Chapters:

00:11 Efficiency gain through Salesforce CRM.

05:01 Salesforce customization for automotive industry.

11:52 Salesforce enhances dealership operations.

18:31 Streamlined integration improves communication efficiency.

20:20 Improved security and optimization.

26:46 Improved communication and data integration.

33:14 Centralized reconditioning improves efficiency.

35:25 Efficiency and enhanced consumer experience.

40:30 Integration drives better change in automotive industry.

46:29 Unified system improves customer experience.

51:02 Influential person and favorite vehicle.

Customer Retention: Steve Apicella Explores the Disconnect in the Automotive Journey

Thu, 27 Jul 2023 08:00:00 -0400

In the ever-evolving automotive industry, the focus on customer experience is key. Dealerships are recognizing the need to bridge the disconnect between sales and service to enhance customer retention and referrals. In this episode, Brooke C Furniss is joined by Steve Apicella is the Chief Executive Officer of Strategic DX - Your Dealer Experience. Together they discuss the importance of customer retention, referral, and the digital life cycle in the automotive industry. They delve into the disconnection between sales and service, the need for a unified customer experience, and the potential of digital solutions to bridge this gap.

Key Takeaways:

Prioritize Customer Retention: Retaining existing customers is more cost-effective than acquiring new ones. Building strong relationships and offering exceptional customer service increases the likelihood of repurchases, referrals, and customer satisfaction.
Create a Unified Experience: Bridging the gap between sales and service is crucial for long-term customer engagement. Dealerships should aim for a unified customer environment, leveraging technology to enhance in-person engagement rather than replace it.
Implement a Digital Strategy: The success of companies like Amazon and Apple in customer engagement serves as inspiration for the automotive retail industry. Developing a dealer branded app and using digital platforms can help dealerships stay connected with customers beyond the initial sale, fostering ongoing relationships and improving customer satisfaction.

Connect:

Steve Apicella: https://qrco.de/bdG9Qx

BZ Consultants: https://qrco.de/bcqqFo

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3jDwPoO

Chapters:

00:46 Introduction to Steve Apicella and his business.

03:19 Our industry needs to prioritize customer retention.

10:52 Amazon's frictionless process has lessons for the automotive retailing industry. Dealers should embrace customers beyond selling cars and focus on F&I. The industry should make F&I available on smartphones and improve the service experience.

18:37 Customer loyalty is cost-effective, but often overlooked.

21:27 Service drive: Champion customer experience, retain loyalty.

29:47 Continuous improvement, evolving, learning, sharing for industry survival.

31:56 Honoring voice, experience, growth, engaging with skeptics.

36:18 "Customer communication: phone calls, junk mail, text messaging"

38:07 Get updates, personalized interaction, customer relationship.

44:21 Par 3 win a car, lucky shot, disappointment.

45:41 Weather was bad, couldn't play golf.

49:02 Support and participate in valuable industry events.

55:30 Lucky guy loves cars, big sedan fan.

58:51 "Thank you, Steve. Check out strategic dx."

Understanding Culture through the Lens of Automotive Industry with Stephen Moore

Thu, 20 Jul 2023 11:00:00 -0400

Stephen Moore, is the CEO and founder of Culture Booster. Together, they delve into the topic of culture and its importance and misconceptions within the automotive industry. They discuss the difference between a bad manager and a toxic work culture, the need for a positive and inclusive company culture, and how investing in employees can lead to greater success. They also reference real-life examples and share empowering stories that highlight the impact of culture on organizations. Brooke C Furniss is joined by Stephen Moore as they dispel misunderstandings surrounding culture and provide valuable insights for both automotive professionals and anyone interested in understanding the dynamics of workplace culture.

Key Takeaways:

Differentiate between a bad manager and a toxic work culture - understanding this distinction is crucial for creating a healthy workplace environment.
Foster a positive and inclusive company culture to boost employee engagement and provide a better customer experience.
Prioritize employee happiness and invest in developing a strong organizational culture to drive overall business success in the automotive industry.

Connect:

Connect with Stephen Moore: https://qrcc.me/rvwffd41rpmt

BZ Consultants: https://qrco.de/bcqqFo

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3jDwPoO

Chapters:

00:09 Podcast explores importance of culture in automotive industry.

05:01 Two cultures: missionary and mercenary. Choose.

09:30 New tool reveals employee burnout, saves money.

11:28 Different generations have different work mentalities.

14:34 Scorecards and KPIs drive organizational success.

17:58 Unawareness of demographics hinders perception change.

20:18 Understanding employee why leads to customer-first mentality.

26:38 Toxic work culture and misconceptions discussed.

30:09 Invest in training and research for success.

34:10 Increasing unionization due to lack of employee support.

36:06 ROI in business should not be limited to measureable factors. Happiness leads to success in the workplace.

40:07 Praising recognition tool encourages positive employee behavior.

46:10 Thank you, Stephen. It was a pleasure. Serve others today and see you next week.

50:18 Serve and help others, subscribe, thank you.

Brand Reflections: Navigating the Consumer Experience Minefield

Thu, 13 Jul 2023 06:00:00 -0400

In this episode of "Facts Not Feelings," we dive deep into the world of consumer experiences and the impact they have on a brand. Host Brooke C Furniss shares her frustrating journey of trying to contact a company that provided poor customer support. She then discusses the importance of every step in the consumer's journey reflecting back on the brand, whether positive or negative. The episode explores examples from various industries and highlights the significance of customer satisfaction and loyalty. Join Brooke as she navigates the consumer experience minefield and uncover valuable insights that every business should consider.

Key Takeaways:

The entire consumer journey reflects back on the brand, whether positive or negative.
Social media influencers can have a significant impact on a brand's perception.
Prioritizing customer satisfaction and delivering a positive experience leads to customer retention and ROI.

Connect:

BZ Consultants Group: https://qrco.de/bcqqFo

Chapters:

01:48 Scaling brands understand the impact of every consumer interaction.

03:58 Companies' different attitudes towards consumer experiences and a frustrating purchase experience with Stanley products.

07:38 Email box full, chat and call fail. No response from company after 3 weeks. Reached out to American Express for help. Bought another tumbler due to address change fee. Stanley customer experience lacking.

13:11 The importance of the entire brand journey.

20:00 Brands don't care about technical glitches.

22:33 Brand value lies in people, customers.

26:43 Tom's quote on the difference between the business you think you're running and the one you're actually running. Andrea emphasizes the importance of culture and trust. Peter discusses the value of relationships over transactional sales. Katie Mares advocated for a shift away from transaction-focused service. Tito's vodka's successful branding campaign that supports charity.

30:03 Brand perception, customer journey, positive experience, retention.

32:20 Blown away by Apple's exceptional customer service.

35:45 "Goodbye week, spread kindness."

NIADA vs WIA: Top 10 Insights with Larry Feldman & Brooke Furniss

Thu, 06 Jul 2023 08:00:00 -0400

Host Brooke Furniss is joined by Larry Feldman for a captivating discussion on the top 10 insights from the NIADA vs WIA conference. Larry shares his thoughts on various topics, including positivity, gender roles in the automotive industry, empowering women, and the importance of self-belief. Join Brooke and Larry as they delve into the world of car sales, automotive marketing, and the power of mindset.

Key Takeaways

1. Positivity is Key: Larry emphasizes the importance of maintaining a positive mindset. Attending conferences with a positive attitude can lead to meaningful connections and valuable insights.

2. The Influence of Women: The podcast highlights the significant role women play in purchasing decisions, particularly in the automotive industry.

3. Believe in Yourself: Larry and Brooke stress the importance of self-belief and recognizing one's worth. Don't underestimate your abilities or settle for less than you deserve.

Connect

Larry Feldman:: https://qrco.de/bd37M7
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️https://apple.co/3U4KvGA
Spotify 🎧 https://spoti.fi/3DNNgFI

Chapters

4:59 Positive attitude and forward thinking at conferences.
11:10 Women and men unite for industry success.
15:08 Importance of podcasts, women's role in car buying.
21:0 Use your voice for change, speak up.
27:25 AI and the challenges of information dissemination.
36:30 Fun conference with supportive friends and connections.
39:50 People, positivity, and fun with friends.
48:50 Attend conferences to learn, improve business, make money.
58:27 Look in the mirror, understand others. Favorite book is "Truman" by David McCullough.
1:03:26 Gratitude for guests and viewers, upcoming format change.

#FactsNotFeelings #MovingAutomotiveForward #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #CustomerExperience #DigitalMarketing #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultantsgroup #BZConsultants #BrookeFurniss

Hidden Truths: How Perception Shapes Our Reality

Thu, 08 Jun 2023 09:00:00 -0400

In this thought-provoking episode of 'Facts Not Feelings', join your host, Brooke C Furniss, as we delve into how perception shapes our reality. Subscribe now and never miss an episode! Journey with Brooke from a small town to Hiroshima, uncovering the power of perceptions and the richness of individual realities. This episode challenges your understanding, promotes facts over feelings, and encourages understanding before passing judgment. Tune in and let's explore the unseen layers of reality together.

Stay tuned for exciting announcements about the future of 'Facts, Not Feelings' and let's continue this journey of understanding together.

🔗 Stay In Touch
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Chapters
0:00 Introduction
2:15 Unraveling My Story: From a Black-and-White World to a Rainbow of Perspectives
5:44 Beyond Surface Level: Unraveling the Facts Behind Failing Car Sales
9:44 Big Announcements: Taking the Show on the Road and Changes to Come
13:27 Perception and Reality: Exploring How We Interpret the World
20:36 Perception, Reality, and Breaking Judgments: Embracing Understanding
24:43 Embracing Understanding: Perception, Reality, and Shifting Mindsets in the Automotive Industry

#FactsNotFeelings #MovingAutomotiveForward #PerceptionVsReality #UnderstandingOverJudging #UnveilingTruth #PowerOfPerception #IndividualRealities #RealityCheck #BrookeFurniss #Podcast #Perspectives #Understanding #Reality #InsightfulDiscussions #PerceptionIsReality #automotive

Digital Marketing Strategies Conference Recap and Dealer Knows Summer Camp Insights with Micah Birkholz | Facts Not Feelings Podcast

Wed, 07 Jun 2023 15:00:00 -0400

In this episode of the 'Facts Not Feelings' podcast, host Brooke Furniss and special guest Micah Birkholz, Director of Sales at VistaDash, discuss the major takeaways from the Digital Marketing Strategies Conference (DMSC) and Dealer Knows Summer Camp. Discover the lessons learned and how they can be applied to current marketing strategies, from the power of play and resilience to the future of AI in customer journeys. This episode is a must for anyone interested in digital marketing strategies, automotive industry insights, and professional development.

Chapters:
2:15 - DMSC Recap
4:45 - Dealer Knows Summer Camp
10:49 - Power of Play and Resilience
16:18 - Crafting Compelling Narratives
18:45 - AI in Customer Journey
21:35 - Vendor Tug of War
26:13 - The Ripple Effect of Help and Education
28:15 - DMSC 2023 Highlights
31:08 - The Power of Questions
36:54 - Continuous Learning
39:29 - Connect with Micah Birkholz

Secure Your Vistdash Summit Ticket: ⁠https://bit.ly/3WKIwti⁠
Connect with Micah Birkholz: ⁠https://qrco.de/bdobXq⁠
BZ Consultants: ⁠https://qrco.de/bcqqFo⁠

Subscribe, rate, and never miss a Facts Not Feelings Episode!

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#DigitalMarketing #DMSC #DealerKnows #AutomotiveIndustry #ProfessionalDevelopment #VistaDash #FactsNotFeelings #MovingAutomotiveForward #Podcast #SEO #AI #CustomerJourney #Education

Driving Success: Alan Krutsch Decodes the Power of a Brand Promise

Thu, 25 May 2023 10:32:52 -0400

Welcome to another educational episode of "Facts Not Feelings". In this week's episode, "Driving Success: Alan Krutsch Decodes the Power of a Brand Promise", we're venturing into the intriguing world of business branding. Our esteemed guest, Alan Krutsch, Director of Marketing & Industry Relations at FUSE Autotech, generously shares his insight into the profound impact of a brand promise on an organization's trajectory.

During our discussion, Alan breaks down the strategies utilized at FUSE Autotech to establish a potent brand, making this episode a true masterclass in brand promise. As we explore this crucial concept, we'll also delve into the future of branding in the auto industry.

To further enhance your experience, you can connect directly with Alan Krutsch ⁠here⁠: ⁠https://qrcc.me/rud9eomem0yw⁠. Let BZ Consultants guide you on the journey to achieve what should be expected ⁠here⁠: ⁠https://qrco.de/bcqqFo⁠.

So, tune in, subscribe, rate, and make sure you never miss an episode of "Facts Not Feelings". Start your journey towards a robust brand promise with Alan Krutsch and us, today!

Available now on ⁠Apple⁠, ⁠Spotify⁠, and ⁠YouTube⁠.

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI

Chapters

0:00 Start

3:14 Everyone's Guide to Achieving Success: Unpacking Brand Promise

5:02 Branding Secrets Revealed: How to Create a Powerful Brand Promise

7:08 Building a Culture of Promise: The Influence of Brand on Organizations

22:53 Unlock the Secrets to Sustained Profitable Growth in Your Business.

29:22 Revolutionize Your Brand Promise: Proven Strategies for Large Organizations

34:42 Unlocking Brand Recovery Secrets: How to Rebuild Trust Fast

41:02 Authenticity and Transparency in Online Marketing: Unveiling the Truth

45:25 Insights on Business and Transparency: Bring the Lightning Round On with Alan Krutsch

#BrandPromise #AlanKrutsch #DrivingSuccess #FUSEAutotech #BusinessBranding #BrandStrategy #MarketingInsights #BrandPower #BrandAuthority #MarketingMasterclass #FactsNotFeelings #MovingAutomotiveForward #Podcast

Breaking the Mold: Dave Foy's Revolutionary Approach to Fixed Ops Leadership

Thu, 18 May 2023 09:16:13 -0400

In this thought-provoking episode of Facts Not Feelings, we're joined by Dave Foy, a visionary in Fixed Ops Leadership and the founder of Fixed Ops Mastermind. We delve deep into the established norms of Fixed Ops leadership and management and how they can be challenged. We explore Dave's revolutionary approaches, discussing the transformative power of leadership, its impacts on team dynamics, inclusivity, and the overall future of Fixed Ops.

We'll navigate through the landscapes of emerging technologies, understand the critical role mental health plays in this industry, and shed light on the significance of maintaining a diverse work environment. This discussion will provide valuable insights for any leaders looking to challenge the status quo and make a lasting impact in their fields.

Join us for this insightful conversation and be ready to challenge your own leadership strategies.

Connect with Dave Foy: ⁠https://qrcc.me/rud4mrmb9vr6 ⁠

Let BZ Consultants Inspect What Should Be Expected🕵️ ⁠https://qrco.de/bcqqFo ⁠

Apple🎙️⁠https://apple.co/3U4KvGA⁠

Spotify 🎧 ⁠https://spoti.fi/3DNNgFI ⁠

Youtube ▶️ https://bit.ly/3Meg9Px

Please subscribe, rate, and never miss a Facts Not Feelings episode!

Chapters

0:00 Start

5:04 Fixing Leadership in Fixed-Ops: An Explosive Conversation with Dave Foy

7:19 Breaking Through Common Challenges in Fixed Ops Leadership: Overcoming Linear Thinking

9:38 Transforming Fixed Ops Leadership: Challenging Traditional Strategies and Igniting Inner Fire

11:52 Empowering Leadership: Unleash Team Potential in Fixed Ops for Transformative Success

18:20 Revolutionize Leadership: Boosting Skills Development in Fixed Ops

21:01 Mastering Leadership: Overcoming Common Management Mistakes & Empowering Teams

24:11 Unlocking Team Potential: Empowerment and Motivation Strategies for the Fixed Ops and Auto Industry

25:57 Building a Culture of Accountability & Performance in Fixed Ops: Your Ultimate Leadership Guide

33:30 Unleash the Power of Diversity: Create a Thriving & Inclusive Work Environment!

34:54 Transforming Workplace Culture: Alleviating Stress & Burnout among Team Members

37:58 Unveiling the Hidden Link: Mental Health's Role in the Fix Up Energy Industry

40:42 Strengthening Vendor Relationships: A Guide for Leaders in the Fast-Changing Business World

45:10 Balancing Efficiency and Quality: The Ultimate Guide for Leaders | Productivity Vs Customer Service

47:25 Exclusive Insights: An Intimate Lightning Round Q&A with Dave Foy, Mastermind Behind Fixed Ops

#FactsNotFeelings #MovingAutomotiveForward #Podcast #Leadership #FixedOpsLeadership #BreakingTheMold #DaveFoy #LeadershipRevolution #MentalHealthAwareness #WorkplaceDiversity #LeadershipStrategies #Automotive #BZConsultants #Bro

Unleashing the Power of Unity: Top Takeaways from Digital Dealer Tampa 2023

Thu, 11 May 2023 09:00:31 -0400

In this episode of the Facts Not Feelings Podcast, we take a deep dive into the Digital Dealer Tampa 2023 conference, an event that brought together professionals from all backgrounds in the automotive industry. We discuss the power of unity and collaboration in driving success and innovation, and share inspiring stories from the conference that highlight the incredible potential of the industry when individuals put their egos aside for the greater good.

Join us as we explore the highlights of Digital Dealer Tampa 2023, including networking opportunities that fostered new connections and collaborations, cutting-edge technologies and innovations that are shaping the future of the automotive world, and engaging workshops and presentations led by industry experts.

Don't miss this episode, as we reflect on the lasting impact of Digital Dealer Tampa 2023 and how the insights and connections made during the event will continue to shape the future of the automotive industry. Tune in to learn, be inspired, and join the conversation on unity and collaboration in the automotive world.

📌 Podcast Content:

0:00 - Start3:33 - Unleashing the Power of Unity: Key Takeaways from Digital Dealer Tampa 20236:12 - Industry Conferences and Networking: How People Make it Awesome14:30 - Digital Dealer Tampa 2023: A New Twist on the Expo Experience - Reverse Expo and Dealer Feedback17:31 - The Truth About AI, CDPs, and GA4: Why Working Backwards is the Key to Moving Forward21:51 - How to Actually Use Your Conference Notes: Tips for Organizing and Achieving Your Goals23:16 - How to Make Lasting Connections in Conferences: The Power of Relationships and Friendships27:14 - Connect Through Open-Mindedness: Learning to Listen and Lean on Each Other

🔗 Let BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFo

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#FactsNotFeelings #MovingAutomotiveForward #DigitalDealerTampa2023 #DDTampa2023 #AutomotiveIndustry #Networking #Conference #Unity #AutoProfessionals #AutomotiveConference #AutomotiveNetworking #Podcast #BZConsultantsGroup #BZConsultants #BrookeFurniss

💬 Remember to LIKE, SUBSCRIBE, and SHARE to stay up to date with the latest insights and stories from the automotive industry! 💬

Data Activation in Automotive Industry: Myths, Risks, and Best Practices with Brian Davis of Orbee

Thu, 04 May 2023 08:00:48 -0400

Welcome to another episode of Facts Not Feelings. Join us as we sit down with Brian Davis, the Vice President of Sales and Solutions at Orbee, who has extensive experience in helping automotive companies leverage their data for business success.

In this episode, we explore the challenges faced by marketers in activating a data lake, the importance of vendor collaboration, and the potential risks associated with data activation. We also discuss the role of AI and machine learning in this field, as well as the evolution of first-party data usage and the ethical and transparent use of data.

As the automotive industry continues to evolve and become increasingly data-driven, the insights and best practices shared by Brian will be invaluable to anyone looking to succeed in this space. So don't miss out on this opportunity to learn from a true expert in the field - tune in to this episode of Facts Not Feelings now!

Connect with Brian Davis: https://qrco.de/bdujPL

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo

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Follow, subscribe, rate, and never miss a Facts Not Feelings Episode!

Chapters

0:00 Start

2:15 Exploring the Challenges of Data Activation in the Automotive Industry with VP of Sales and Solutions, Brian Davis

4:30 From Selling Cars to Data Activation: The Career Journey of VP Brian Davis in the Automotive Industry

6:05 Demystifying Data Lakes: Understanding the Basics and Common Misconceptions

9:14 Overcoming Challenges of Activating a Data Lake for Marketers

13:46 Why Successful Vendor Collaboration is Imperative for Data Activation - Best Practices for Marketers

17:37 Unlock the Power of Your Data: Essential Questions to Ask Vendors for Optimal Results

22:50 Common Misconceptions About Data Activation and Why Short-Term Solutions Won't Work: Insights from Industry Experts

25:23 Mitigating Risks of Data Activation: How to Improve Customer Experience and Protect Your Brand

30:27 Measuring the ROI of Data Activation: Going Beyond Clicks and Google Analytics

33:07 AI and Machine Learning in the Automotive Industry: Understanding its Role in Data Activation

38:23 Why First Party Data is Key for the Automotive Industry | Expert Insights

45:53 How to Ensure Ethical and Transparent Use of Data: Common Pitfalls to Avoid

47:28 Revolutionizing Automotive Marketing: How CDPs and Competitor Collaboration are Driving Success

52:44 The End of Third-Party Cookies: What Alternatives Exist for Tracking User Behavior?
56:40 Beyond Business: Discover Brian Davis's Favorite Ways to Unwind

#FactsNotFeelings #MovingAutomotiveForward #dataactivation #automotiveindustry #datalake #vendorcollaboration #AI #machinelearning #firstpartydata #ethicaldatause #transparentdatause #bestpractices #Podcast #Automotive

The Power of Collaboration: How Paid Search, BDC, and Social Teams Can Optimize Together

Thu, 13 Apr 2023 09:00:32 -0400

In this episode of Facts Not Feelings, we delve into the power of collaboration between paid search, BDC, and social teams, and how this collaboration can optimize your dealership's marketing efforts. Our guests, industry experts Colby Joyner, Dave Lemmon, Lisa Gener, and Wendy Reeves, discuss the challenges and benefits of working across these teams, and provide actionable insights for improving collaboration.

We're also excited to announce our upcoming roundtable workshop at Digital Dealer in Tampa, where attendees can learn and discuss the most pressing pain points across the dealership. Our interactive workshop will provide an opportunity to collaborate with other industry professionals and share best practices for optimizing your dealership's marketing efforts.

Whether you're a dealer or marketer, this episode is packed with valuable insights and actionable takeaways. Don't miss out on this informative and engaging discussion!

Connect with our guests:

Colby Joyner: https://qrco.de/bdrklM
Dave Lemmon: https://qrco.de/bdrkpw
Lisa Gener: https://qrco.de/bdrktm
Wendy Reeves: https://qrco.de/bdrks7

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo

Subscribe to Facts Not Feelings on Apple Podcasts🎙️ (https://apple.co/3U4KvGA) Spotify 🎧 (https://spoti.fi/3DNNgFI), and YouTube ▶️ (https://bit.ly/4180Iie) to never miss an episode!

Chapters:0:00 - Introduction0:39 - Breaking down dealership silos: collaborating for efficiency and optimization with Dealer OMG, Dealer Alchemist, BDC Angels, and Cavender Group - Digital Dealer Speaker Spotlight4:24 - Encouraging collaboration among dealership teams14:25 - Maximizing ROI and conversion: top tips for successful marketing campaigns with relevant lead generation23:19 - Measuring success in marketing collaboration efforts34:50 - Balancing collaboration and specialization: managing teams effectively43:12 - Staying up-to-date on technology trends in paid search, BDC, and social marketing51:03 - Revolutionary Digital Dealer Think Tank: expert insights on automotive industry pain points59:43 - Lightning round Q&A: distinguishing facts from feelings in business and personal life

#FactsNotFeelings #MovingAutomotiveForward #DigitalDealer #DigitalDealerTampa2023 #DDTampa2023 #automotivemarketing #dealershipmarketing #paidsearch #BDC #socialmarketing #collaboration #marketingefficiency #marketingoptimization #industryexperts #workshop #bestpractices #actionableinsights #podcast #PodcastLearning

Maximizing Your Automotive Marketing Strategies with Kevin Frye | Branding vs. SEO, SEM vs. Third-Party Data, Forms vs. Chat

Thu, 06 Apr 2023 09:05:56 -0400

Welcome to this week's episode of Facts Not Feelings! As automotive marketers, we all face a variety of challenges when it comes to driving sales and connecting with customers. In this episode, we'll dive into some key questions that will help you optimize your marketing strategies.

Our guest, Kevin Frye, is one of the top 5 influencers changing the auto industry today, according to Automotive News. With his extensive experience in auto subscription, Google Analytics, and digital retailing – including buying 100% online – Kevin will share his insights on how to prioritize your strategies for maximum impact.

We'll start by exploring the pros and cons of branding vs. SEO, providing tips on finding the right balance to drive traffic, leads, and sales. We'll then dive into the world of SEM vs. leveraging third-party data, discussing the benefits and limitations of each approach and providing tips on how to get the most out of your marketing budget.

Finally, we'll discuss the topic of forms vs. chat and provide tips on how to choose the right option for your business. Did you know that replacing forms with chat on your website can lead to a 59% increase in appointment set rates? We'll also share some surprising data from recent research that may challenge some industry norms.

By the end of this episode, you'll have a better understanding of how to prioritize your marketing strategies and create meaningful connections with your audience. Don't miss this chance to learn from one of the industry's top influencers!

Connect with Kevin Frye: https://qrco.de/bdpUCV

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3MheSc9

Follow, subscribe, rate, and never miss a Facts Not Feelings Show!

Chapters

0:00 Start

1:46 Revolutionizing Automotive Marketing with Controversial Strategies ft. Kevin Frye | SEO & SEM Challenges Discussed

3:24 Revolutionizing Automotive Sales: From eBay Pioneers to Industry Innovators - A Chat with Kevin Frye

5:45 Brand vs. SEO: Which is Better for Your Dealership? - A Data-Driven Approach

16:06 Finding the Right Balance Between Brand Recognition and SEO: A Guide for Social Marketers

18:02 Mistakes Marketers Make in SEM: Leveraging Third-Party Data for Better Results - Learn how to avoid common mistakes in SEM and leverage third-party data to get better results for your marketing campaigns

26:09 Why Forms Are Killing Your Website Conversions (And What To Do Instead)

35:33 How to Enhance the Automotive Customer Experience with AI-Powered Chatbots

37:28 How the Pandemic Accelerated Digital Retailing and the Drive for Efficiency in Automotive Marketing

39:06 The Future of Auto Marketing: Leveraging AI and CDPs for Better Consumer Experience

46:55 How Kroger Uses Personalization to Improve Marketing Efficiency: A CDP Success Story

49:19 How Automotive Brands Can Boost SEO and Sales by Leveraging Social Media - Tips from an Industry Expert

51:01 Kevin Fry: Facts Not Feelings Lightning Round Q&A on Running, Golf, Martinis, and Automotive Industry | Digital Dealer Conference Tampa 2023

#FactsNotFeelings #MovingAutomotiveForward #KevinFrye #JeffWyler #TheWylerWay #SEO #SearchEngineOptimization #GoogleSearch #VideoMarketing #YouTubeMarketing #Podcasting #PodcastSEO #PodcastMarketing #PodcastTips #PodcastLearning #Podcast #ContentMarketing #DigitalMarketing #OnlineMarketing #MarketingTips #MarketingStrategy #PodcastTips #PodcastLearning #Podcast #Automotive #CarConsultant

Vendor Accountability and Optimization for Automotive Dealers: Fact Not Feelings Podcast with Micah Birkholz

Thu, 30 Mar 2023 09:00:26 -0400

Looking to optimize your vendor relationships and ensure long-term success? Tune in to this week's episode of Fact Not Feelings, where we're joined by Micah Birkholz, director of sales for VistaDash and a seasoned professional with over 20 years of experience in building strong partnerships that benefit both parties.

In this episode, we'll be discussing the evolving landscape of vendor accountability and optimization for automotive dealers. You'll learn what questions to ask your vendors/partners to ensure success, how to measure the success of your vendor relationships, and how to avoid common pitfalls when trying to optimize those relationships.

Join us for an engaging and informative discussion on why vendor accountability and optimization are more important than ever in building sustainable business relationships in the automotive industry. We'll also delve into the impact of emerging technologies like artificial intelligence and automation and the strategies that dealerships should adopt to stay ahead of the curve.

Don't miss out on this valuable conversation with Micah Birkholz and the Fact Not Feelings team. Tune in now to gain insights and practical tips for optimizing your vendor relationships and driving long-term success for your dealership.

Connect with Micah Birkholz: https://qrco.de/bdobXq

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3nuJywa

Follow, subscribe, rate, and never miss a Facts Not Feelings Show!

Chapters

0:00 Start

3:21 From Spartan Races to Vendor Accountability: Lessons Learned from Running 3 Races in One Weekend

9:48 Maximizing Your SEM Campaigns: Navigating the Consumer Journey and Optimizing for Better Results

13:02 Vendor Accountability vs. Vendor Optimization: Understanding the Key Differences for Your Business25:34 How to Choose the Right Automotive Marketing Partner: Expert Advice for Dealers Who Have Been Burned Before

29:54 Top Pitfalls Companies Face When Optimizing Vendor Relationships & How to Avoid Them | Expert Insights

41:11 Unlocking the Secret to Selling More Cars: The Truth About Auto Trader and Cost Per Lead

45:58 Optimizing Your Auto Trader SEM Strategy: Stop Wasting Money on Paid Search and Boost Your Organic Traffic

48:41 How to Avoid Losing Leads from Third-Party Providers: Tips for Auditing Your CRM and GTM Containers

52:11 Key Metrics for Measuring Success in Vendor Relationships | Tips for Tracking KPIs and Budget Spends | SEO Marketer Insights

57:30 Stoic Wisdom & Hard Work: Micah Shares His Career Journey and Life Philosophy in Lightning Round | Interview

#FactsNotFeelings #MovingAutomotiveForward #VendorAccountability #VendorOptimization #VistaDash #MicahBirkholz #AutomotiveIndustry #BusinessPartnerships #SustainableRelationships #TrustInBusiness #EmergingTechnologies #DataDrivenDecisions #VendorManagement #PartnershipSuccess #VendorVsPartner #ProductAgnostic #PodcastTips #PodcastLearning #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Revolutionizing Automotive Customer Service with Conversational AI ft. Ben Okuka

Thu, 23 Mar 2023 09:00:51 -0400

Are you tired of waiting on hold for ages when scheduling a service appointment with a dealership? Did you know that 17% of customers hung up in 2020 due to long wait times? In this episode, we talk to Ben Okuka, Head of Product at Stella Automotive AI, about how their company is using conversational AI to transform the way dealerships interact with customers. We'll discuss the pros and cons of having a Digital Voice Assistant (DVA) versus an Interactive Voice Response (IVR), the most frequently asked question by Stella's clients, and much more. Tune in to learn how conversational AI can revolutionize your dealership's customer service.

Connect with Ben Okuka: https://qrco.de/bdl7Z5

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3ZatQU9

Follow, subscribe, rate, and never miss a Facts Not Feelings Show!

Chapters

0:00 Start

1:05 How Conversational AI is Revolutionizing Automotive Customer Service: Say Goodbye to Long Hold Times!

3:25 From Assembling Headlights to Head of Product: A Decade-Long Journey in the Automotive Industry with Ben Okuka at Stella Automotive

8:27 The Surprising Impact of Long Hold Times on Customer Satisfaction: Exploring the Stats and Benefits of Conversational AI for the Automotive Industry

9:21 The Difference Between IVR and DVA: Understanding Legacy Technology vs. Fully Sophisticated AI

12:40 Revolutionizing Customer Experience: How Conversational AI is Helping Dealerships Book Appointments in Just 2 Minutes

16:24 Revamp Your Dealership's Data Management and Monetization Strategy with Stella, the 24/7 Digital Voice Assistant - Boost Revenue and Efficiency Today!

19:59 Optimizing Customer Lifetime Value in Auto Retail: Key Insights and Strategies from Industry Experts

24:06 Unlocking the Power of DVA: Handling Complex Inquiries in the Automotive Industry with Stella

28:26 Streamline Your Dealership Operations with Stella: Customizable and Straightforward Onboarding Process

30:12 Optimizing Your Service Department Schedule: How Stella Ensures Efficient and Accurate Bookings

34:03 Taking the burden off your BDC: How Stella can help with routine tasks

36:01 Key Questions to Ask for a Successful Dealership Partnership with Stella - Tips from Industry Experts

39:56 Get to Know Ben: Fun-Filled Questions and Favorite Hobbies

#FactsNotFeelings #MovingAutomotiveForward #ConversationalAI #AutomotiveIndustry #CustomerService #conversationalAI #automotiveindustry #customerservice #IVR #StellaAutomotiveAI #StellaAutomotive #BenOkuka #DigitalVoiceAssistant #Chatbots #VoiceAssistants #ArtificialIntelligence #DealerExperience #LeadGeneration #CustomerExperience #ServiceAppointments #InboundCalls #TechnologyInnovation #PodcastTips #PodcastLearning #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Stop Managing, Start Leading: A Practical Guide to Effective Leadership

Thu, 09 Mar 2023 09:00:51 -0500

Are you ready to take your leadership skills to the next level and attract top talent to your organization? Then this episode is for you! Join us as we sit down with Fleming Ford, co-founder of Culture Ignited and expert in people strategy, to discuss her practical guide to effective leadership. From building high-performing teams to maximizing business outcomes through diversity and inclusivity, Fleming shares her insights on how to lead with purpose and create a culture of success. And don't miss the lightning round, where Fleming shares her life-changing lessons in transactional analysis. Tune in now to ignite your leadership skills!

Connect with Fleming Ford: https://qrco.de/bdl6Fz

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3yifrtQ

Follow, subscribe, rate, and never miss a Facts Not Feelings Episode!

Chapters

0:00 Start

0:27 Stop Managing, Start Leading: Ignite Your Leadership Skills and Attract Top Talent with Fleming Ford

1:50 Spreading the Message of Effective Leadership: Join the Conversation with Fleming Ford | Tag and Share for a Chance to Win Facts Not Feelings Swag

2:24 How to Attract and Retain Top Talent in Today's Automotive Market - The Role of Leadership in the Process

6:56 Overcoming Common Challenges in Building High-Performing Teams: A Leadership Mindset Shift for the Modern Workforce

12:24 Maximizing Business Outcomes Through Diversity and Inclusivity: The Power of Embracing Differences

17:33 Effective Strategies for Employee Training and Development in Automotive Industry - How to Measure their Impact and Importance of Diversity and Inclusion in Dealerships

28:58 Exit Interviews: Why You Need Them & How to Act on Them as a Leader

35:39 Leadership and Training: Nurturing Valuable Skill Sets in Underperforming Employees

40:52 Effective Hiring Processes: The Key to Building a Successful Team | Expert Insights and Best Practices

45:32 Key Takeaways for Effective Leadership: Why It's a Skill, Not a Natural Talent

47:43 Lightning Round with Fleming Ford: Life-Changing Lessons in Transactional Analysis

#FactsNotFeelings #MovingAutomotiveForward #FlemingFord #CultureIgnited #leadership #teamdevelopment #talentmanagement #diversity #diversityandinclusion #careerdevelopment #employeeengagement #culturebydesign #employeetraining #management #professionaldevelopment #workforce #training #hiringprocess #exitinterviews #transactionalanalysis #success #PodcastTips #PodcastLearning #Podcast #Automotive #automotiveindustry #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Driving Success: The Key Qualities of a Leader in the Automotive Industry

Thu, 02 Mar 2023 09:00:45 -0500

Are you ready to rev up your leadership skills? Join us on the Facts Not Feelings podcast as we explore the automotive industry with our special guest, Darryl Terrell, Service and Parts Director for Matt Bower Chevy Metairie. In this episode, we'll dive deep into the qualities that make a successful leader in this dynamic industry and learn from Darryl's unique perspective on approaching leadership in the automotive sector.

From leading teams to operational excellence while fostering innovation, to balancing stability with progress, we'll cover it all. Discover Darryl's own leadership journey, including his mentorship experiences and strategies for encouraging continuous learning and development in his team.

Whether you're a seasoned leader or just starting out, you won't want to miss this insightful conversation as we explore the challenges and opportunities of leadership in the automotive industry. Buckle up, and let's get started!

Connect with Darryl Terrell: https://qrco.de/bdjQfp

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3EMMWbs

Follow, subscribe, rate, and never miss a Facts Not Feelings Show!

Chapters

0:00 Start

0:45 Exploring Operational Leadership: Traits and Success Strategies with Darrell Terrell and Matt Bauer Chevy

2:28 Don't Miss Out: Share and Tag Your Friends for a Chance to Win! - Insights on Operational Leadership with Expert Guest

3:28 The Power of Integrity in Building Winning Cultures: Insights on Leadership with Darryl Terrell

5:05 Extreme Leadership: Eating Dog Food to Motivate a Team in the Automotive Industry

7:44 How to Incorporate Mentoring into Leadership: A Guide to Transparency, Constructive Criticism, and Personal Growth

14:07 How to Lead for Operational Success while Fostering Creativity in a Rapidly Changing World: Lessons from an Industry Leader

15:14 Engaging with Comments: Listener Wisdom and Community Shoutouts

17:09 Challenges of Cross-Functional Team Leadership in the Automotive Industry: Bridging Fixed Ops and Sales for Customer Retention

19:43 How to Stay Up-to-Date with the Latest Automotive Industry Trends and Technologies: Tips from Industry Experts

22:05 Strategies for Managing Uncertainty and Motivating Your Team in Times of Change

24:45 Managing Virtual Teams: Insights and Strategies from a Service Industry Leader

26:25 Advice for Managers: Finding a Mentor to Help You Succeed

30:40 Importance of Having a Mentor and Finding Your Tribe for Personal Growth

33:22 Leadership Takeaways: How to Build a Winning Team Through Listening and Relatability

36:41 Lightning Round Q&A with Daryl: His Hobbies, Emotionally Intelligent Advice, and the Story of the Second Place Trophy

#FactsNotFeelings #MovingAutomotiveForward #automotiveindustry #leadership #DarrylTerrell #MattBowerChevyMetairie #emotionalintelligence #podcastinterview #leadershipinsights #thoughtleadership #podcastrecommendation

The Monopolization of Digital Advertising: Why the Justice Department and States Are Suing Google

Thu, 23 Feb 2023 09:44:59 -0500

Do you know who controls the digital tools that almost every website publisher uses to sell ads on their sites? It's Google. Recently, Google is in hot water as the Justice Department and eight state Attorneys General filed a civil antitrust suit against the tech giant. The suit alleges that Google has violated Sections 1 and 2 of the Sherman Act by monopolizing multiple digital advertising technology products, which is harmful to publishers and advertisers. The Justice Department and state Attorneys General are seeking to restore competition in the market and obtain equitable and monetary relief on behalf of the American public. In this episode, we'll dive into the details of the suit, the impact on digital advertising, and the potential outcomes for Google.

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Chapters

0:00 Start

1:13 Who Controls the Digital Tools of Website Publishers? Google's Monopolistic Practices Exposed in Antitrust Suit

4:10 Join the Conversation and Win Free 'Facts Not Feelings' Swag!

5:05 Understanding the Impact of Google: From Coffeyville to Speed Tests

9:16 Understanding the Sherman Act: Prohibiting Monopolies and Anti-competitive Practices

9:45 Top 15 Takeaways from the Google Lawsuit: Your Must-Know Insights

23:13 Chat GPT vs Google's BARD: The Battle of AI-Powered Search Engines

29:38 Amazon Advertising vs. Google: The Battle of Two Giants

#FactsNotFeelings #MovingAutomotiveForward #Google #BreakUpBigTech #FairAdvertising #CompetitionMatters #RestoreFairness #OnlinePublishers #AdTechStack #DigitalAdvertising #MonopoliesMustEnd #AntitrustAction #EconomicOpportunity #PodcastTips #PodcastLearning #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership

CustomHer: Revolutionizing Brand Strategy for the Female Consumer

Thu, 16 Feb 2023 12:49:34 -0500

Are you ready to revolutionize your brand strategy and captivate the world's most influential consumer? Look no further than CustomHer Experience by Katie Mares. In this groundbreaking book, Katie explores the impact of tailoring your brand experience to the female consumer, connecting and building rapport, and provides a powerful message to businesses and marketers. Through her insightful writing, she highlights the importance of considering the female consumer experience and provides a wealth of practical tips to help you transform your brand and win in today's competitive marketplace. So, join us as we dive into the pages of CustomHer Experience and discover how to put the female customer at the forefront of your brand strategy and achieve tremendous success. This is a journey you don't want to miss!

Connect with Katie Mares: https://qrco.de/bdhGVW

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Chapters

0:00 Start

1:00 Meet Katie Mares: An Expert in Revolutionizing Customer Experience and Best-Selling Author | Fact Not Feelings Introduction

3:20 Driving Change in the Auto Industry: Katie Mares on Improving the Female Perspective | The Story Behind CustomHer Experience

5:32 Unleashing the Power of the Female Consumer: Why Ignoring Her is Costing You Trillions

15:30 30% More Time: Why Women Dominate Social Media and How You Can Tap into It

18:10 The Cost of Breaking Trust: How Failing to Deliver on Promises Abuses the Customer

21:20 Building Customer Trust: The Importance of Positive Deposits and Avoiding Overdrafts - A Discussion on Winning Over Female Consumers with Good Experiences

28:59 Designing a Customer Journey Map: The Key to Winning Over Female Consumers

34:12 Building Lasting Connections: How Community Building and Customer Experience Can Transform Your Business from Transactional to Interactive

38:41 Customer Experience Evolution: From One Touchpoint to Continuous Improvement

41:52 Rising Above Divisiveness: Supporting Each Other to Succeed in Business and in Life

55:02 Get to Know Katie Mares: Facts Not Feelings Lightning Round

#FactsNotFeelings #MovingAutomotiveForward #BrandExperience #KatieMares #CustomerExperience #FemaleCustomerFirst #FemaleConsumerExperience #CustomHerExperience #RevolutionizeYourBrand #CaptivateInfluentialConsumers #TailorBrandExperience #ConnectAndBuildRapport #TransformYourBrand #businessdevelopment #leadership #genderequality #femaleleadership #marketingstrategy #strategicplanning #branding #PodcastTips #PodcastLearning #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Put A Spark In Your Fixed Ops In 2023

Thu, 09 Feb 2023 12:49:38 -0500

Are you eager to ignite growth in your fixed operations department this year? Then join me on a journey to uncover the secrets of Online Service Marketing.

I'm excited to welcome Owen Moon, CEO of FIXED OPS DIGITAL, as my special guest. Together, we'll explore the strategies for helping your service customers find the information they need on your dealership's website and take action. With Owen's expertise and real-world examples, you'll leave this episode with actionable insights and tips to transform your fixed operations and drive customer satisfaction to new heights. So, don't miss this exciting opportunity to get ahead of the competition by putting a Spark in your fixed operations to drive success in 2023 with the power of Online Service Marketing.

Connect with Owen Moon: https://qrco.de/bddhMX

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Chapters

0:00 Start

1:24 Meet Owen Moon: The Franchise Marketing Expert With Over 20 Years of Experience

8:36 Unleash the Power of Knowledge with Free Facts Not Feelings Swag - Show Your Support!

10:16 Revolutionizing Online Service Marketing: A Guide to Modern Strategies

14:49 The Benefits of Early Introduction of Repair Financing

18:18 Maximizing Customer Engagement: The Power of Providing Information Up Front

21:44 The Future of Dealership Reporting: ASC Certified and GA4-Powered

25:58 The Power of Spark: Revolutionizing Service Customer Engagement

37:03 Owen's Takeaways for Effective Online Service Marketing in the Auto Industry

46:20 Get to Know Owen Moon Better in Our Lightning Round Interview

#FactsNotFeelings #MovingAutomotiveForward #FixedOps #FixedOpsDigital #OwenMoon #OnlineServiceMarketing #DealershipSuccess #CustomerExperience #DataDrivenMarketing #PersonalizedMarketing #MarketingMeasurement #AWAwinner #PodcastTips #PodcastLearning #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Unlock the Potential of ChatGPT: Tips and Tricks for Marketers and Content Creators

Thu, 26 Jan 2023 10:00:59 -0500

**You May Want to Watch on YouTube**

Are you tired of spending hours creating content for your business only to see little return on investment? Look no further than ChatGPT, the revolutionary language model developed by OpenAI. With ChatGPT, you can generate high-quality, unique, and engaging content such as blog posts, social media posts, product descriptions, and more. Not only that, but ChatGPT can also be used for chatbot development, email marketing, ad copy, SEO, market research, and so much more. Say goodbye to tedious content creation and hello to increased efficiency and ROI with ChatGPT. Discover the endless possibilities of ChatGPT and start creating personalized and engaging content today.

In order to know where we are going, we need to know where we have been. ChatGPT is a variant of the GPT (Generative Pre-trained Transformer) language model developed by OpenAI. The original GPT model was trained on a dataset of over 40GB of text data and was released in 2018. Since then, several versions of GPT have been released, including GPT-2 and GPT-3, which have been trained on even larger datasets and have achieved state-of-the-art performance in a variety of language tasks. ChatGPT is a variation of GPT-3, which is fine-tuned for conversational language tasks. It was released in 2020. Simply put, it’s a computer program that can understand and respond to human language, like in a conversation. It's like a robot that can talk to you and understand what you're saying.

We're going to dive into the power of ChatGPT. With ChatGPT, we have the ability to generate high-quality, unique and engaging content that can help us drive results for our business. From chatbot development to email marketing, ad copy, SEO and market research, ChatGPT has a wide range of capabilities that can help us improve our content marketing efforts. In this episode, we're going to explore how ChatGPT can be used in these areas, and more, and provide real-life examples of how businesses have seen success by implementing ChatGPT in their content marketing strategy. So, whether you're a marketer, a business owner, or anyone else looking to improve your content marketing efforts, this episode is for you.

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Chapters

0:00 Start

1:32 Before jumping into this ultimate guide to using ChatGPT for marketing and content creation, I want to quickly address the lack of social presence lately.

2:26 ChatGPT is a hot topic in the tech world, with many people sharing their thoughts and experiences with the language model. We'll explore capabilities and limitations and how ChatGPT is being used to streamline operations in various industries

5:50 What is Chat GPT and why should you care? To understand that, let's first discuss its history and background.

9:15 First thing’s first, how do I find Chat GPT? Here is the link ChatGPT Homepage: https://bit.ly/3iVfHLq

12:35 30 Tips and Tricks for Marketers and Content Creators on Using ChatGPT

33:09 Real time content summarization using ChatGPT with GLBA Article

34:12 How to use ChatGPT-3 to make Youtube videos *Disclaimer: CapCut can be edited online unlike what is said*

37:29 Keep asking more questions

38:21 Bonus Tip #1: Writing Copyright for website

41:00 Bonus Tip #2: Creating HTTP with ChatGPT API

#FactsNotFeelings #MovingAutomotiveForward #ChatGPT #ContentMarketing #ContentCreation #AI #ChatbotDevelopment

Are You Beating All The Odds?

Sat, 14 Jan 2023 10:00:08 -0500

No one has ever done that. It would take a miracle. There is a one in a million chance. How often do we hear this, yet these against all odds events happen? You all know I am a sports nut, and as I look at the landscape recently, we have had numerous “there is no way” this can happen…happen!

The Buffalo Bills returned the Opening Kickoff off for a touchdown on the first play since Damar Hamlin’s injury. When was the last time the Bills had a kickoff returned? 3 years and 3 months ago. Then in the 3rd quarter while trailing by 3, they have another kickoff return? Come on!

The Detroit Lions played on pure heart last night when beating the Green Bay Packers and knocking them out of the Playoffs. The Texans Houston literally gave up the #1 Draft pick by converting a 4th and 20 and by going for 2 vs kicking the extra point!

The TCU Horned Frogs have beaten every odd out there to be in the National Championship Game. Prior to their game with Michigan, TCU’s National Championship odds were listed at +1600 to win the title! They were unranked in their first three games after going 3-0. With a win tonight, Georgia will also beat the odds, as no team has defended its title and won back-to-back championships.

Are you giving everything when the odds are stacked against you? Are you one who rallies around your team and believes in them when others don't? Will you still give 100% when there are no trophies to win and only self-respect and pride are left? Is your team inspired to achieve greatness by you as a leader?

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Chapters

0:00 Start

1:56 Need your feedback. Should I keep the Monday Episodes going? Should we scrap them and solely focus on the Friday episodes?

2:26 This weekend was filled with “that did not just happen,” and “it would take a miracle” moments! Are we beating the odds? Are we inspiring greatness? What are you going to do when the deck is stacked against you, and the only people who truly believe in you are those standing next to you? Are you willing to leave it all out on the field even if there is no parade or trophy awaiting you? Does our leadership inspire our others?

#FactsNotFeelings #MovingAutomotiveForward #AreYouBeatingAllTheOdds #ItWouldTakeAMiracle #AreYouBeatingTheOdds #TryingToBeatTheOdds #AgainstAllOdds #BeatTheOdds #OddsStackedAgainstYou #RiseToTheOccasion #OneInAMillionChance #Believe #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

How To Live Life to the Fullest In The New Year

Wed, 11 Jan 2023 10:00:59 -0500

Happy New Year, everyone! As we embark on a new year, instead of dwelling on the challenges and setbacks of the past year, let's focus on what we can do to take care of ourselves and others in the present and set ourselves up for success in the future.

After the recent scare involving Buffalo Bill's Safety, Damar Hamlin, it is important to enjoy every moment and make the most of all the opportunities that come your way.

Damar Hamlin The Chasing M's Foundation Community Toy Drive: https://bit.ly/3GITo4y

How do you live each day to its fullest?

One thing that many people don't realize about appreciating the little things is that it can have a significant impact on your overall well-being and happiness. Research has shown that people who focus on the positive aspects of their life and take time to appreciate the small pleasures are generally happier and more satisfied with their lives. Appreciating the little things can also help to shift your focus away from negative thoughts and stress. When you take the time to notice and appreciate the small, positive moments in life, it can help to put things into perspective and remind you that there is good in the world.

Finally, practicing gratitude can also help to strengthen your relationships. When you show appreciation for the things that others do for you, it can help to build trust and deepen your connections with others.

In short, taking the time to appreciate the little things can have a big impact on your overall happiness and well-being.

Did you know living in gratitude makes you better at work? There is evidence to suggest that practicing gratitude and serving others can lead to a better quality of life. How do you show gratitude at work and continue to live in gratitude everyday?

Overall, living with appreciation and serving others can lead to a better quality of life through increased happiness, improved physical and mental health, and a greater sense of purpose and meaning. Remember, life is short and it's important to make the most of every day. Let's make this new year about taking care of ourselves and each other. Here's to a healthy and happy year ahead!

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Chapters

0:00 Start

1:03 In light of Monday Night Football with Buffalo Bills and Cincinnati Bengals and Damar Hamilin's life-threatening injury, we're calling an audible.

4:42 Are we living life to its fullest? Do we know that at any moment life could be taken from us? Are we living with an attitude of gratitude? Do we appreciate the little things? How often do we show gratitude to our colleagues and at work?

6:15 How do you live each day to its fullest? Have you tried a gratitude journal?

7:01 Research has shown that gratitude and appreciation makes you a better person, healthier, and actually a better colleague! Here are a few examples of how to live a life of gratitude and appreciation.

12:43 Are we showing appreciation at work and to our coworkers? Why is this so important? Do you know all the benefits that come with practicing gratitude at work? What are your ways of demonstrating gratitude at work and living in gratitude every day?

18:08 Want a better life? Serve others and practice gratitude!

#FactsNotFeelings #MovingAutomotiveForward #DamarHamilin #BuffaloBills #HowToLiveLifeToItsFullest #AmILivingLifeToTheFullest #BenefitsOfLivingLifeToTheFullest #Podcast

What Are Your Top New Year Resolutions for 2023?

Wed, 04 Jan 2023 14:45:53 -0500

As we wrap up another year and look towards 2023, it provides us an opportunity to start thinking about our resolutions. What do we want to start doing? What do we want to start doing better? What habits do we want to cease? When it comes to automotive, what tops your resolution list? What should be at the top of your New Year Resolutions List for 2023?

Dusty Sutherland, Client Success Manager for CognitionDigital.io, Bill Schomburg, CognitionDIgital.io Advisor, and Nathanael Greklek, Chief Digital Branding Leader at Mohawk Auto Group join me today as we break down our New Year Resolutions and what automotive dealers and leaders should be resolving to do in 2023. What are your development goals for next year? What do you consider are the best New Year Goals for 2023? How are you seeking to serve your community? What did we miss? What are your New Year's goals for work and what is your dealership focusing on in 2023?

Connect with Dusty Sutherland: https://qrco.de/bdb5Pu
Connect with Bill Schomburg: https://qrco.de/bdb5TA
Connect with Nathanael Greklek: https://qrco.de/bdb78N

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Chapters
0:00 Start
1:48 Let’s talk about Nathanael’s attire and his madd Taco Cat Shirt Game! We all came to play in today’s episode about creating goals for the new year.
4:58 Before jumping into our guide to New Year's resolutions, who else in the Navy can relate to Dusty’s coffee cup?
7:37 What should dealers be focusing their efforts on as we approach the end of 2022 and the start of 2023? What are some of the top business New Year's resolutions for 2023?
8:27 With Dusty’s Naval background, he brings a wise perspective to leadership and how important it is to follow actionable intel. What does Dusty’s see as his top New Year's resolutions for our automotive industry? Do you currently have these in place in your dealership?
18:33 Nathanael's social media experience and enthusiastic outlook on life make him the go to choice when speaking on latest trends. What does he see as the biggest opportunity in 2023 for dealers?
26:28 “Seek to serve your community first, and it will serve you.” -Damian Boudreaux How are you making a connection with your community? How are you making their job easier?
27:29 Think no one is going to watch your hour long YouTube Video? Joe Rogan has now entered the chat. Short Form Content vs Long Form Content…Dusty and Nathanael break this down like a boss! Does your customer feel understood?
34:58 Everything he knows about people he learned from a horse. It has been said by everyone that has met and knows Bill, “you need a Bill in your life!” Instead of waiting for a brand new year to commence, Bill is more of the type to correct a behavior immediately vs letting it fester and grow into a massive problem. Considering the importance of basics, why would anyone ever stray from them? Are you honing your craft?
46:05 Final thoughts from the panel: Always be asking why, work backwards to work forward, the Ben Franklin Close, importance of launch calls and what true success looks like for each party.
56:28 Lightning Round
#FactsNotFeelings #MovingAutomotiveForward

Am I Taken For Granted

Thu, 22 Dec 2022 10:37:10 -0500

This past weekend Chris and I snuck away and had little staycation. No computers. No work. Just us, our beloved city of Chicago, and of course the frigid Chiberia temperatures. Our focus is often swept up in the rat race and we ignore what is truly important. Sometimes we take for granted the people who are always there for us without even realizing it. Are you doing this at work? Are you doing this with your employees and clients? Let’s examine this a couple of different ways.

Do you consider your employees disposable and merely numbers? Are you truly interested in their well being? Do you ensure they have a balanced work/life balance? How do your actions show this? In the words of Gary Vaynerchuk: “Too many managers think that people are working for them; they don’t realize that they should be working for their employees. I always approach my management style from the perspective that I am working for my employees. They’re the boss of me. As a manager, your first job is to practice humility before anything else. Work for the people on your team. Once you make that mental shift, it’s fascinating how many things just flow from there.”

What about you clients and your customers? Do you see them merely as dollar signs? Are they only a paycheck or something more to you? This mindset comes across in your body language and all your communications with them, regardless of how you try to hide it. Is a client better off when they leave your office, end a meeting with you, or move on from your service? Does your best interest lie with them? Can they trust you? Would you truly recommend yourself to others?

The world opens up a lot more to us when we value ourselves, our employees, our team, our clients, and our loved ones. Like Gary Vee says “Once you make that mental shift, it’s fascinating how many things just flow from there.” Take time for yourself to recharge and focus on what matters most. If you are an owner, make this a priority in your business operations for all team members. Happy Employees = Happy Business!

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Chapters

0:00 Start

1:17 Do you truly unplug from the world? Are you remembering to take time for yourself?

2:59 Are we taking our employees and clients for granted? Are they disposable to us? How do we see them? Do we know what motivates them? As an owner, do you have the mindset that you work for your employees?

5:59 Do you see your clients and customers as merely a paycheck and a number? Do we have their best interests in mind?

#FactsNotFeelings #MovingAutomotiveForward #ALittleRR #WorkLifeBalance #WorkLifeBalanceTipsForEmployers #Staycation #DoITakeMyEmployeesForGranted #HappyEmployeesAreProductiveEmployees #GaryVaynerchuk #GaryVee #AreYourEmployeesDisposable #AmITakenForGranted #IWorkForMyEmployees #DoYouWorkForYourEmployees #YouWorkForYourEmployees #DoYouSeeYourCustomersADollarSigns #AreYourClientsOnlyAPaycheck #WouldYouRecommendYourself #FactsNotFeelingsFriday #ConnectedRetail #CustomerExperience #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #BrookeFurniss #BZConsultants #BZConsultantsGroup

Now Is Not The Time to Hold Back Ad Spend

Wed, 21 Dec 2022 10:00:29 -0500

In September, I had the opportunity to sit down with our Super Mega Panel of Sarah Ciociola, Hannah Lifson, April Simmons, and Laurie Halter and discuss advertising even when inventory is less than ideal. In light of the changing market, the topic of how now is not the time to hold back advertising dollars is more prominent than ever as we near the end of the year. December always proves to be the most crowded time of the year for advertising. If you are not staying top of mind and front and center with your consumer, your local competition is.

Connect with Sarah: https://qrco.de/bdHGel

Connect with Hannah: https://qrco.de/bdHGqE

Connect with April: https://qrco.de/bdHGur

Connect with Laurie: https://qrco.de/bd4jiW

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CHAPTERS

0:00 Start

2:35 Whether From The Dealer’s Perspective Or The Agency’s Perspective, How Have Marketing Strategies Changed In 2022? Are You Proactive Or Reactive? Are You Keeping Your Branding On Point And Not Losing Sight Of The Goal? Are You Working With Your Business Partners Or Hanging Them Out to Dry? Is There An Emphasis On Education?

14:28 Want Some Facts And Data To Back Up These Thoughts? Check Out These Google Search Trends Year Over Year And How Customer Searches Have Skyrocketed In Automotive. Searches For "Car Repair And Maintenance" Have Grown 650% Year Over Year According To Google Trends. There Has Been A 40% To 60% Increase In Searches For "Dealers Near Me" Depending On The OEM

15:28 How Has Your Messaging Changed? Are You Front Of Mind For Generation Z And The Younger Generation? What Is Your “Why?”

18:18 Dealership Rates Are Diminishing - How Are You Conquering Your Local SEO? How Are You Incorporating Video?

23:27 Are Streamlining the Customer Experience? Have You Revised Your Digital Landscape to Meet Your Consumer’s Needs?

27:07 Google Analytics (Soon to Be GA4) Is Another Tool In Our Toolbelt - Not The End All Be All

33:10 Why Is It Important To Inspect Google Daily? The Google Algorithms Break, Robots And Artificial Intelligence Run Behind The Scenes, And If You Don't Keep Your Finger On The Pulse, Your Digital Landscape Could Bleed From The Carotid Arteries

37:21 From Every Guest Today, What Is One Actionable Piece Of Information That Can Be Implemented Back In The Dealership?

43:28 Lightning Round

#FactsNotFeelings #MovingAutomotiveForward #NowIsNotTheTimeToHoldBackAdSpend #ToIncreaseOrDecreaseAdvertising #ToIncreaseOrDecreaseAdvertisingSpend #ToIncreaseOrDecreaseAdBudget #ShouldIIncreaseOrDecreaseAdBudget #ShouldIIncreaseOrDecreaseAdvertising #NowIsNotTheTimeToHoldBackAdvertisingDollars #AutomotiveMarketing #DigitalDealer #SuperPanel #InvisibleInventory #ShouldIMarketWithoutInventory #HowToAdverstiseWithLimitedInventory #FactsNotFeelingsFriday #ConnectedRetail #CustomerExperience #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #BZConsultants #BZConsultantsGroup

Are You Losing Your Chance at the Plate

Thu, 15 Dec 2022 21:46:55 -0500

Recently, I've attended quite a few meetings about Merchandising. As a result, this made me wonder what else we are doing to light our money on fire with our spending. How much is a video worth if a picture is worth 1,000 words? What about a bad photo or video?

A few years back we were looking to build a home. For some reason, we decided to look at homes to buy for a very short period. During this time, I came across this home on Zillow that had horrible photos. I actually remember saying “oh man that is ugly.” Fast forward to the weekend, we were driving around the neighborhoods where we would like to potentially live. We drive by a home that we both really like, and it looks oddly familiar. I pull up Zillow thinking there is no way this could be the same home. Have you ever seen Nailed It!? Yeah it was like that the photographer/real estate agent on Zillow saw one YouTube tutorial on how to take photos and thought they could become Ansel Adams. A chance encounter with the house would have never led us to see this home, find out what it really looked like, and ultimately purchase it. As soon as I saw the botched photos, I wrote it off.

How many times do we do this in our industry? Are our vehicles being photographed in a way that is unappealing to our clients? Is our website set up in a way that leads to a loss of business at the first site? Is our own determinant keeping us from even getting a chance at the plate?

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Chapters

0:00 Start

2:10 Anyone hearing a lot about merchandising lately? Is this one of the new buzzwords to close out the year? Are photos really that important? Are we over or underselling our inventory?

3:10 What do house hunting, Zillow, NailedIt!, and merchandising vehicles have in common?

5:42 Are we losing our opportunity at the plate and without evening knowing it? Are customers writing us off before we ever have a chance to speak with them?

8:39 Are you performing a digital merchandise audit to make sure your inventory is up-to-date?

#FactsNotFeelings #MovingAutomotiveForward #Merchandise #MerchandiseInventorySystem #AreYouMerchandisingCorrectly #ChanceAtThePlate #AreYouLosingYourChanceAtThePlate #Zillow #PictureIsWorthA1000Words #CarConsultant #Consultant #AutomotiveConsultant #CarTalk #CarDealership #Podcast #Automotive #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Revisiting Steve Apicella and Connecting the Disconnected

Wed, 14 Dec 2022 11:30:56 -0500

There has been a lot of buzz lately around CDP, CLV, and for some reason adding more acronyms to our industry that already has more than NASA! Back in August I had the pleasure of sitting down with Steve Apicella, Chief Executive Officer of Strategic DX - Your Dealer Experience, and we covered many topics, including Customer Lifetime Value (CLV). Considering the current landscape, it seemed a good time to return to this episode!

How many of our businesses provide seamless customer experiences throughout the entire buying process? How many of us are truly connected to our customers throughout their entire digital lifecycle? Is one and done what we're after, or are we interested in repeat and referral traffic? As Steve put it, "Connect the Disconnected" applies to not just our industry, but to CLV, CDP, and however else you want to label it!

Think about your current business culture and process. Are you do the following

Connecting the Disconnected

Focusing on Customer Journey

Embracing the Customer

Inspire A Lifetime Customer

Championing Customer Loyalty

Always thinking “Great…what now?”

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#FactsNotFeelings #MovingAutomotiveForward #ConnectTheDisconnected #CustomerLoyalty #CLV #CustomerLifetimeValue #CDP #FactsNotFeelingsFriday #SteveApicella #StrategicDX #YDE #YourDealerExperience #ConnectedRetail #CustomerJourney #InspireLifetimeCustomer #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BZConsultantsGroup

Are You Living In An Echo Chamber

Thu, 08 Dec 2022 10:06:06 -0500

What an awesome show we had with Bob Lanham on Friday! What were your top takeaways from MRC? In our discussion, we talked about how it's okay to have differing opinions and how this can help us all grow. If we continue to stay in our echo chambers, we can’t grow to full potential. It should go without saying that how we go about offering and discussing our thoughts must be in a professional manner.

A few months back, you all witnessed my shoulder go out live on the air. That was a fun episode! What you may not have known is that I have now been dealing with a shoulder issue a year now. For those of you who don’t know, my life before auto was in the medical field, so I had been doing everything in my repertoire and so have my doctors. We had relegated it to “well guess that is gonna hurt for the rest of my life!” Chris is in a networking group with a gentleman by the name of Dr. Joe Ethen at Elite Wellness. Dr. Ethen has this new technology called StemWave that is supposed to be amazing and fix about everything. There are a total of 3 machines in the state of Illinois. The Chicago Cubs have 2, and he has the other one. I was already skeptical! I started researching the technology and saw it was actually legit. I decide what the hell; what’s the worst that can happen? It doesn’t work? After about a month of treatments, I am not saying I am 100% better, but there is definitely improvement.

What does this have to do with automotive? If I would have continued to be stuck in my ways and said, “Nope, I know best and this won’t work! I have been doing all these other things for years and they didn’t work, so it won’t!” What if I continued to listen to others that knew nothing about this technology and simply had them reinforce my idea vs doing the research and asking others that truly knew that the technology worked? What if Dr. Ethen never decided to be the first? Going back to Bob and I’s conversation on Friday, are we constantly striving to learn, grow, and not surround ourselves with yes sir/ma'am?

Connect with Bob Lanham: https://linqapp.com/bobhlanham?r=link
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Chapters

0:00 Start

1:53 What was the main takeaway from our conversation and from the Modern Retail Conference as a whole?

2:17 Are we living in an echo chamber? Do we push back in a professional manner when we don’t agree or does our silence speak in agreement when on the inside we feel differently? Do we encourage our team to stand up for what they believe? We are not always going to see eye to eye, and that is ok. The question becomes are we then having healthy conversations that grow our industry?

3:32 What some may not know is that my life before auto was in the medical field. If you caught the “Howdy Partner”episode live or on YouTube back on October 7, you saw my shoulder go out on air. About a month ago, I was introduced to Dr. Joe Ethen and StemWave. What does this have to do with automotive and living in an echo chamber?

7:55 Do you surround yourself with people that only tell you what you want to hear, or do you surround yourself with individuals who are honest with you, that challenge you to be better, and that have your best interests at heart?

#FactsNotFeelings #MovingAutomotiveForward #EchoChamber #PushBack #ChallengeStatusQuo #ItsOkToDisagree #AgreeToDisagree #GoodConflict #StemWave #BobLanham #CarNow #MRC #ModernRetailConference #TopTakeAways #EliteWellness #JoeEthen #Podcast #Automotive #WomenInAutomotive #CarConsultant #CarTalk #CarDealership

Top 10 Takeaways From MRC

Wed, 07 Dec 2022 20:15:39 -0500

We have the top takeaways from the Modern Retail Conference for anyone who was at the gorgeous Eau Palm Beach Resort and Spa in person and attended the three days of jam-packed content of workshops and keynotes, watched it virtually and furiously took notes, or had a little FMO because they could not attend. Let's face it, Thanksgiving has come and gone, and any notes you took are lost!

In order to do this recap episode justice, I need the one and only Bob Lanham by my side to assist me and shine some light on the top MRC takeaways. Bob joined CarNow in September of 2022 as Senior Vice President of Retail Development. While most of us know Bob from Meta (formerly Facebook) and called him everytime we had a Facebook issue, he has a rich digital/tech history previously being the Head of Automotive Retail atMeta where he was responsible for driving advertising and partnership demand for Meta’s apps globally. He started his automotive career at Toyota of Sarasota selling cars as a commission only sales representative before becoming the Internet Sales Manager and F&I Manager.

Alright, let’s do this. In no particular order, let’s jump into the top 10!

Name Change
Expanded Educational Tracks on Numerous Different Topics
Big Time Focus on the Ever Changing GA4 and the ASC 1.0 (Automotive Standards Council)
Using data to drive decisions while also understanding certain branding campaigns truly can’t be measured - Stop Trying. Are we using all this data we have to track the customer lifetime value?
Darren Doane - Mic Drop Moment for Creators
GLBA and XML/ADF - Still having the same discussion since January 2022. Also the “6-Month Extension'' doesn't apply to having your Jan 10th requirements in place (must conduct a security risk assessment and base you ISP on that this)
Kirk Preiser, Director of Retail Buying Experience, Audi
Changing Dealership Culture regarding Digital Retailing. How Toyota SmartPath Is Changing The Toyota Retail Experience With The Help of Its Dealers. Aligning Process with Technology: A Crucial Step in Building a Modern Sales Blueprint (SET & Proactive Dealer Solutions)
How We Embraced Conversational Commerce: Walt Massey Case Study
Removing Website Forms and Embracing Real-Time Retailing – Dealer Case Studies

Connect with Bob Lanham: https://linqapp.com/bobhlanham?r=link
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Chapters

0:00 Start

1:32 Before jumping into our top takeaways from MRC, let’s start with getting to know the incredible Bob Lanham and how he got into this crazy industry.

5:30 There's a reason why I specifically waited to do this recap a couple weeks after the Modern Retail Conference event. Whether you're watching virtually or attending the event live in person, we take all these notes in the hopes to implement everything we learn. A few weeks go by, it’s a holiday, and then the notebook you jotted all those life changing notes is nowhere to be seen. The hope is that this episode jogs a few “a-ha moments” for you all and you can return to crushing it and maybe even add a few more tricks to your trade!

9:03 Now while these are our takeaways, what are your top takeaways from MRC? What did we miss?

51:37 Lightning Round

#FactsNotFeelings #MovingAutomotiveForward #BobLanham #CarNow #MRC #ModernRetailConference #TopTakeAways #TopTen #Top10 #WhatDidWeLearn #ConversationalCommerce #DealershipCulture #ToyotaSmartPath #DigitalLifecycle #CLV #RetailExperience #DigitalRetail

Are We Playing Every Down

Thu, 01 Dec 2022 09:15:51 -0500

60 minutes, four quarters, 90 minutes, whatever the game, you have to play to the very last second. You have to play to the very last whistle and until the clock hits double zeros. How many last second shots have we seen, last second field goals, walk off home runs? Now let’s take this the other direction. Yesterday, instead of getting the ball back and giving the freight train Derrick Henry, Ryan Tannehill, and the Tennessee Titans a chance to drive down and win the game, Kevin Strong decided to lose focus and run over the Cincinnati's snapper, which is something that is drilled into every player to never ever do. This resulted in a roughing penalty and a first down for the Bengals, leading to a Win for Joe Burrow as he could run out the clock.

This got me thinking, are we playing every down in our lives? Do we play until the clock hits double zeros? Instead, are we committing penalties that allow our competitors to win? Do we lose focus, whether intentionally or unintentionally, to the point that it costs us and our company? When needed, do we take a timeout for a break? Is there seamless, streamlined, and open communication inside your organization so everyone knows the plan, where to improve, and where to find help?

Did you play all sixty minutes on your last day of work ? Did you give 100% on all downs? Instead did you lose focus and take off a play? We all are human and will make mistakes. The goal is to strive each day to be better than the previous. Others are directly impacted when we fail to carry our share.

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Chapters

0:00 Start

0:40 Trying to get back into things after a long Thanksgiving Weekend packed with family, friends, Illinois High School State Football Championship, and the funness of a new website launch! Once all issues are resolved, I promise the merch store will launch!

3:25 Shoe/Jordan Wall #2 is finally up and compliments the OG Wall very well!

4:54 With my beloved Titans running over line and handing the game over to Bengals, it got me thinking, how often do we lose focus in our lives and in the workplace? In the words of Deadpool, are we giving maximum effort? Do we opt to take a 28-3 lead and take the rest of the game off, or do we instead continue to play every play and come back to win? When necessary, are taking those timeouts to regroup and refocus? Do you have seamless, streamlined, and open communication within your organization so everyone knows what to do, where to improve, and where to get help? As humans, we are bound to make mistakes. The goal is to improve each day. Failure to carry our share directly impacts others.

#FactsNotFeelings #MovingAutomotiveForward #AreWePlayingEveryDown #AreWePlayingUntilClockHitsDoubleZeros #PlayEveryDown #PlayAllFourQuarters #PlayAll90Minutes #PlayUntilTheWhistle #Give100 #AreLosingFocus #TennesseeTitans #Podcast #Automotive #CarConsultant #DigitalMarketing #AutomotiveMarketing #AutomotiveConsultant #MRC #Chiberia #Facebook #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Back In The Swing of Things

Thu, 24 Nov 2022 09:24:07 -0500

After a glorious week in sunny gorgeous Palm Beach, Florida, we are back in Chiberia and 2 degree weather. There was no easing into it. We went from being on a high being surrounded and being taught by the best and brightest minds to being slapped in the face with the cold harsh reality of…cold…pure harsh windchill Chicago Cold!

We will have a full recap of the show in another episode. It never ceases to amaze me how anyone pulls off a successful conference. Whether it is MRC, Fixed Ops Round Table, Used Car Week, or anything in between, it takes so much work. It takes blood, sweat, and tears to make each year’s event a triumphant success. I applaud all of you! A unifying Automotive Standards Council (ASC) of 80+ companies joined forces at this year's MRC to standardize GA4 for our industry, setting the event apart from previous years. We must remember to hold true to this agreement and champion the better good. The honor of being on this council and speaking on this topic is not something I take lightly. GA4 is a finicky toddler that throws tantrums. Despite our love for this child, we understand it is still a child and has a lot to learn. Like a child, GA4 and Data Studio (I simply cannot call it Looker) refuse to compile some days. Let us all remember we are in this together and help each other!

Confession time. Anyone that has looked at my site over the last year has “site shamed” me. You know what, YOU HAVE EVERY RIGHT! It looks like shit! As a consultant, how could you have a site like that?! Long story short, exactly what I preach: vendors and partners and over promised and under delivered GOOD NEW!! New site launching this week!!

Speaking of acting like a child, anyone else having Facebook Business Manager hacking issues? Please ensure every Admin has MFA/2 Factor Authentication. If you have the fun filled pleasure of having your Business Manager hacked, change your Facebook password immediately. Please don’t have your password be “password” or the same one you use for every other account. If your Business Account is gone, the hacker has full control, which means they have all information, including your credit card information. The personal account of the Administrator responsible is also compromised. Facebook Support is not the swiftest, so reach out immediately to them as it will take a few days to resolve the issue. Pauses your ads immediately!

Have a wonderful Thanksgiving! We will see everyone back next Monday!

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Chapters

0:00 Start

3:10 When returning from Palm Beach, Florida Chicago can't be 2 Degrees! At the same time of MRC, the Fixed Ops Round Table and Used Car Week were going. Please remember how much work goes into pulling off a successful conference.

5:58 It was notable this year's MRC was not only renamed but had a unifying Automotive Standards Council (ASC), where 80+ companies agreed to standardize GA4 for our industry. We must remember to stay true to this agreement while championing the greater good. GA4 is nowhere finalized and thus is a work in progress.

9:14 BZ Consultants Group is graduating to the big kids table of websites this week! It will be a one-stop site to learn about BZ Consultants, catch up on Facts Not Feelings Episodes, and with a Merch store coming soon!

11:13 Speaking of acting like a child, anyone fallen victim to the growing problem of having your Facebook Business Manager hacked? Do you know what to do when/if your Facebook Business Manager is hacked?

The World Is Not Going To End

Thu, 10 Nov 2022 09:59:59 -0500

Tuesday morning at 9:58 AM, is this the 100th or 300th time you've checked your eBlast with your heart pounding and hands sweating before you hit Send? Every single time a marketer sends an eBlast, a little panic attacks ensue! At least 50 times we read the content and still need a Xanax to survive! I have been there. I’m gonna let you in on a little secret, if that eBlast doesn’t go out right at 10:00, the world is not going to end. WHAT?! Blasphemy, Brooke!

You all know I have a bit of love…or addiction to shoes and Jordans. Nov 19 marks the release of the highly anticipated Air Jordan 1 High “Lost and Found.” Here's how Sneakerheads can purchase shoes (or slam their heads against the wall and cry themselves to sleep). There is the Nike App and the SNKRS APP. One of these is not like the other. The Nike App usually ends with a very happy customer. The SNKRS App is a completely different story. EVERYONE takes a L. It is near impossible to ever hit on SNKRS. How has a business built a product that almost guarantees dissatisfaction and how has a consumer continues to put up with this? Why are we a glutton for punishment? While we are stressing about the eBlast going out right at 10:00 AM and having everything exactly right, yet all of us SNKRS App users keep going back to Nike after being burned time and time and again and; saying “Yes, Sir! May I have another!”

Now Nike knows their process is flawed. The Nike Executive's kids are hitting on 98% of all kicks, while the rest are getting Ls. Let’s circle back to these highly coveted Air Jordan 1 High Lost and Found. Nike announced that they will grant “exclusive access” to people that have entered and lost at least 20 Air Jordan High releases. Now before I unpack that statement, what does “exclusive access” mean? Does that mean you are finally going to hit on them? NO! It in no way means the shoe or your size is guaranteed! Last year they also implemented this “exclusive access” and it was based on 50 variables.

Nike built an “exclusive access” program for their shoes because they know that most people don't really hit on them while we're throwing down Tums and Pepto stressing about the eBlast. I love what I do and all things digital marketing. Please remember that it is not brain surgery and we are not saving the world. If the email goes out at 10:15 or not even on a Tuesday, it is going to be ok.

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Chapters

0:00 Start

3:13 As marketers we stress so much about that that eBlast going at right at 10:00 on Tuesday. We put our health through it. Despite checking, proofreading, & verifying the content a million times, we still have a panic attack before sending it. Why do we continue to do this to ourselves? The world is not going to end if the email doesn’t go out at 10:00. Maybe we should take a page from Nike’s book. Consumers know we will not win because their system is so flawed. Due to this constant loss of consumer rights, they have created an "exclusive access" program. We don't want to set the bar so low that our clients are praying for a miracle. Our work is important, but we aren't saving the world with it.

#FactsNotFeelings #MovingAutomotiveForward #AirJordan1LostAndFound #LostAndFound #Nike #SNKRS #AirJordan1 #TakingAnL #ExclusiveAccessSNKRS #JordanBrand #DigitalMarketingNotBrainSurgery #eBlastDoesntHaveToGoOutAt10 #BestTimesToSendEmails2022 #DontStressTheLittleThings #Podcast #Automotive #WomenInAutomotive #DigitalMarketing #BrookeFurniss

Baby It’s Yours

Tue, 08 Nov 2022 11:00:00 -0500

There are few things you need to know about me. I’m a Sneakerhead. I have a very eclectic range of music, & believe R&B, true R&B, may be the best genre ever. Next to Js, my only other addiction is Diet Dr. Pepper. The other thing you must understand about me is I'm loyal to a fault. I'll protect my friends & loved ones at all costs. This same loyalty extends to my clients. You all know at this point, I tell it like it is. I can be politically correct when needed. Today is not one of those days. Buckle in folks.

How much do you truly own as a business? Perhaps the better question is: do you know how much you should own? Would you be able to ask the right questions in order to obtain this mystical answer? In a world where GA4 & GLBA are creeping closer to whatever date Google chooses to make & re-make, owning your data becomes a necessity. As I sit in meetings, I'm constantly amazed at how many times dealers ask for their OWN data & X company refuses to provide it. Why? The data belongs to them, not to advertising, CRM, websites, or insert X's data. Stop the madness! Numerous times, the dealer doesn't know what to ask, resulting in a hostage situation. Liam Neeson shouldn't need to intervene to find all the ransomed data. When it comes to your data, remember the words of J Holiday, Mya, & about every R&B singer “Baby, It’s Yours!”

As a business partner, you demonstrate full transparency & integrate everything. This allows the dealer to see what is truly happening. When a vendor chooses to not follow this protocol, there's a lack of transparency & trust is lost. Dealers shouldn't rely on a report that is 100% one-sided & without any way to verify any of the data presented to them. Why do we have to keep having this conversation?

An overview of some tools that are constantly under the thumb of certain companies when the DEALER should be the owner:

Google Analytics/GA4 Account
Search Console
Access to all views
Ad Words, Search Console & Connected
Google Business Profile
All GBP 360 Tours
GBP Chat
Facebook & Business Managers
Social Accounts
Reputation Management Tools
CRM & CRM Reporting
As long as the information is securely administered to the appropriate party, it’s dealer’s decision on where information is delivered NOT the CRM Company
Website
Remember you own certain assets even if you part ways. Think about this: blogs, photos, videos, everything that was created.
Chat
All Third Party Providers

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Chapters
0:00 Start
1:08 Who's heading to MRC? What about The Fixed Ops Round Table?
4:03 I'm loyal to a fault. I protect my client’s brand.
5:26 How many business owners own their own data as opposed to having a Vendor own it & granting them access to it? What percentage of businesses are only given "Read & Analyze" access to their OWN data, causing them to be at the mercy of the Vendor to view reports? First Party Data is YOUR Data as a business, not a Vendor’s. You need this information more than ever as GLBA & GA4 approach.
8:05 Dealers shouldn't rely on a report that doesn't allow for any verification of the information provided. Why trust an organization doesn't allow them to own & integrate their own data?
11:26 What data should you own? Let’s review some common tools & data that every Dealer sh

Don't Forget to Celebrate the Fun Size Wins

Wed, 02 Nov 2022 11:30:23 -0400

It is Halloween and in true Halloween fashion the power went out right before coming on live! (insert scary do-do-do-do music)! While we are not possessed over here, we do want to stay with the festive Halloween theme! I was never a big fan of Halloween growing up. I know you are probably thinking to yourself, “Wwwhhhaatt?! Free Candy = Good! Dress up as your favorite superhero every year, awesome!” It simply baffled me why some people would intentionally scare other people or put little children in fear. For me, I choose treats over tricks!

Don't forget to have fun this Halloween. Remember to have fun with your team. Celebrate the small victories. Everybody loves hitting the homes with full size and King Size candy bars. Were you ever disappointed when you hit a home that had the Fun Size Twix, Snickers, Skittles, or any of the name brand candy? As long as there wasn’t a toothbrush or an apple, you were happy because it was CANDY! Celebrate all the wins, whether they are Fun SIze or King Size!

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Chapters

0:00 Start

0:40 Happy Halloween! A little extra Halloween Surprise for you all. For those listening in Podcast Land and wondering why the audio is a little… off today, you are going to have to hop over to YouTube to see this one of a kind costume I have hand picked just for you!

2:50 Remember back in September when I had the massive allergic reaction to the metal headband from all the Ted Ings Roaring Twenties Fixed Ops Round Table Panels? Well, I was dubbed the “unicorn” in our household hence the inspiration for my Halloween costume!

4:38 I have never been big on Halloween. Don’t get me wrong, I was always about the free candy. As the favorite aunt, yes the favorite, of 14 nieces and nephews, I absolutely love seeing all the little kiddos in their adorable costumes. I simply have never understood intentionally scaring people and striking fear in children. Wearing a mask and pretending to be something I am not seems counterintuitive.

5:53 In business, are we remembering to celebrate the Fun Size wins along with the King Size bonus achievements? As a kid, the King Size candy bars were an added bonus. The Fun Size candy made up most of our candy stash. Without the hard work of the Twix, Snickers, Reese’s, Skittles, M&M’s, Starburst and all other Fun Size candy, we would not have much of a Halloween candy haul! Are we doing this in business? Let's not forget to celebrate all the Fun Size victories that built our massive success. Are we too focused on the one off King Size Candy Bars wins?

#FactsNotFeelings #MovingAutomotiveForward #HalloweenEdition #DontForgetToHaveFun #HalloweenEditionDontForgetToHaveFun #Halloween #TrickOrTreat #WeChooseTreatsOnHalloween #ChooseTreatsOverTricks #FunSize #HalloweenCandy #CelebrateTheWins #HaveFun #AndreaAmico #Privacy4Cars #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Revisiting Andrea Amico: Cars Are The Third Screen

Sun, 30 Oct 2022 14:06:27 -0400

Consider the last time you rented a car or returned a car to the dealership. What happened to the information on your phone in the car? Did you delete it? In addition to you, how many other passengers left their phone information on the car while you were in it? Are you truly aware of what your car knows about you and what others have access to if you don't delete your data? Over four out of five cars sold last year contained personal data and information.

Founder of Privacy4Cars, Andrea Amico, joins me to discuss the ever-growing security issues with phones, the privacy of personal data, the automotive industry, and how he is proving that not all heroes wear capes!

Connect with Andrea Amico https://qrco.de/bcvBFZ

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Youtube ▶️ https://bit.ly/3UdflwR

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Chapters

0:00 Start

2:37 Did you know there was a company that protects you against all the data your car collects on you? Andrea Amico and his company Privacy4Cars is the first of its kind. Why is this so important to you? Why should you care that your car is a constant Big Brother? Cars are the third screen. Would you hand your unlocked phone to anyone, let alone a stranger? No. Cars are no different.

4:41 Andrea Amico on Privacy4Cars' history and his passion for debunking myths and our mutual love of facts not feelings!

5:56 Let’s start busting some of these myths! Do you truly know what happens when you plug your phone into your car? Do you know data and personal information is transferred to the car? Are you aware of your legal rights? This data can easily be accessed by law enforcement without a warrant, criminals, and others. While your phone may be encrypted, your car is not! Is data transferred if you only use bluetooth?

10:17 Does your dealership currently have a procedure to remove all customer information when a car is traded into the dealership? In 2021, more than 4 out 5 cars were resold with customer’s information still on them. Even when businesses claim they are removing the data, 30-70% are still leaving personal customer data in the vehicle’s system.

12:57 Do you feel your life is boring, and it doesn’t matter if Big Brother is listening in on you? Your car is literally building a profile on you.

17:45 Where does the ownership and responsibility lie to remove personal data from the vehicle? How many privacy policies do you need to read for your car? Did you know that on average, it takes a college degree to understand these policies, which is not the average reading level in the United States? Think Facebook and Google’s Policies are too long? On average, your car’s policies are longer!

20:53 If something is free, you are the product. As a consumer you are PAID for the vehicle, you should NOT be the product.

24:44 How does the Privacy4Cars App work and help streamline the process?

26:15 Where you can find and follow Andrea Amico and Privacy4Cars

30:53 Lightning Round

#FactsNotFeelings #MovingAutomotiveForward #YourCarsIsTheThirdScreen #PrivacyMatters #AssertYourRights #AndreaAmico #Privacy4Cars #DeleteYourData #DeleteDataFromYourPhonePermanently #HowToDeleteDataFromPhone #HowToDeleteDataFromYourPhoneBeforeSellingACar #HowToDeleteDeviceFromYourRentalCar #HowToClearInformationFromYourCar #HowDoIDeleteBluetoothDevicesFromMyCar #HowToRemovePersonalDataFromACar #GLBA #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #BrookeFurniss

Are You the New York Yankees of 2022?

Sat, 29 Oct 2022 11:04:09 -0400

It is Monday and yours truly saw something she thought she would never see. Game 4 tickets for ALCS were slashed from $211 to $20. The New York Yankees are notorious for having some of the highest if not the highest ticket in baseball, yet all Yankee fans knew the fate. The question is why, and how the hell does this relate to automotive?!

Let’s rewind to Friday and our conversation with Steve Roessler. We ALL are sitting on goldmine, not just the &$@#*^% Yankees. What are we doing with it? Are we utilizing it properly? Are maximizing each opportunity to its full potential? Are we striving each day to be better and not rest on our laurels? OR instead are we asleep at the wheel? Are we drunk on profit? Are we letting a system dictate to us what we must do? Are resorting to bad habits? Are we so far ahead of everyone that we get lazy and take our eyes off the end goal? Are we treating each guest like it's their very first time with us and they are a VIP? If we are not constantly sharpening our skills, we will turn into my beloved New York Yankees and instead of being on track for the best record in MLB…we will be swept, slash tickets for peanuts, lose all sense our our identity, and be showing videos of your arch nemesis for motivation.

Connect with Steve Roessler: https://qrco.de/bdOE7c

YouTube ▶️ https://bit.ly/3U4yXmE

Let BZ Consultants Inspect What Should Be Expected🕵 https://qrco.de/bcqqFo

Watch The Auto Hub Show:: https://bit.ly/3VWFX6Y

Follow, subscribe, rate, and never miss a Facts Not Feelings Show!

Chapters

0:00 Start

0:43 Yours truly is hurting a bit this morning. I am still trying to process what happened not only over the weekend but the last half of the baseball season with my beloved New York Yankees. They went from being on track to have the best record in MLB, having the Home Run King, Aaron Judge on their team, consistently having one of the highest priced teams and highest ticket prices, TO slashing Game 4 ALCS Tickets to $20 and being swept by the Houston Astros.

3:00 How does it correlate to our industry? Are we doing the same thing and falling into the same trap as the 2022 Yankees? Is it our goal to maximize every opportunity, to improve, and to be at the top of our game? Are we drunk on profit? Are we going to blame the freaking wind and show videos of the arch nemesis for motivation?! Are you the New York Yankees of the 90s or 2022?

#FactsNotFeelings #MovingAutomotiveForward #NewYorkYankees #Yankees #ALCS #Yankees2022 #NYY #AreYouTheNewYorkYankeesof2022 #NewYorkYankeesReactions #DrunkOnProfit #YankeesOf2022 #90sYankees #NewYorkYankeesReactions #DrunkOnProfit #BlameTheWind #BlameItOnTheWind #AutoHubShow #CRM #SteveRoessler #DriveCentric #CustomerRelationshipManagement #ReachFurther #ReachYourCustomersBetter #ExpandYour #MarketReach #GoFurther #BuildBetterRelationships #TheOpportunityIsRightThere #OpportunitiesAbound #HelpCustomersMore #YouAreSittingOnAGoldmine #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Steve Roessler: You Are Sitting on a Goldmine

Wed, 26 Oct 2022 12:40:04 -0400

CRM…and we lost the audience. Seriously, Brooke? You are REALLY going to talk about Customer Relationship Management tools?! Well not exactly. More like, engagement. How to do more with less. Why we should change our mindset & start viewing CRMs as an engagement tool rather than data management tool. Could you imagine simplifying the process and having the time to actually datamind your database? Wouldn’t you love to know when and how to communicate with your customers and how that drives ROI? Call me crazy, but that would be pretty epic!

Steve Roessler, Chief Evangelist Officer of DriveCentric, & I discuss using your CRM to maximize marketing & customer engagement. With hundreds of thousands of customers, why should you pay for acquisition tools? You are sitting on a goldmine! Our discussion will include how to effectively utilize your existing database and best practices for maximizing ROI. Whether just starting or a veteran with using video, this topic has been the subject of Steve's keynotes countless times!

Connect with Steve Roessler: https://qrco.de/bdOE7c

Let BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFo

Youtube ▶️ https://bit.ly/3zeOw3i

Follow, subscribe, rate, & never miss a Facts Not Feelings Show!

Chapters

0:00 Start

1:12 Many have tried to match Steve Roessler’s, Chief Evangelist Officer of DriveCentric, energy but all failed. Let's do this!

4:31 Before jumping into the main topic at hand, let’s hit the hard journalism: What's Steve Roessler’s beer of choice?

7:39 Why should your CRM be viewed as an engagement tool rather than a data management tool? How can we better engage with our consumers? How are you conversing with your customers: like a robot or like they are your friends? Are you earning the rightt to speak with the customer on the phone through texting? Are you using video to bridge the digital showroom gap?

10:53 Not sure why, when, or how to send the video. There's the classic Walk Around and BDC Intro video, which are a great start. Why not take a step further? Have some fun, let your personality shine through the video, & think outside the box with some of Steve’s fun ideas! What’s your favorite?

13:05 Don’t forget about service! Including video into your process not only adds an extra layer of personalization but also transparency which equates to an average of $100 more per RO when video is used.

15:26 Remember the tool is only as good as the human using it! Do not forget to use common sense! Are your processes set up correctly? Do not rely solely on a machine to tell you what to do.

20:22 Are you celebrating video at your store to build culture?

25:14 We all want more time in our lives! Video saves you time. By the time it took you to write that email, you could have sent multiple videos! Consumers are impatient, this has been massively accelerated since 2020. If we do not answer our customer's question with an actual human conversation within 10 minutes, their patience with us is gone.

33:56 How you engage with your customers and answer with intention and urgency provides reassurance to the customer that you are there for them, leading to a psychological win & brand that is lasting. Is your customer experience developing a customer reaction?

39:52 Lightning Round Where Lightning May Have Struck the Studio & Fried the Communication

#FactsNotFeelings #MovingAutomotiveForward #LiveWithDriveGuy #CRM #SteveRoessler #DriveCentric

Red Shiny Objects vs Long Term

Thu, 20 Oct 2022 15:31:07 -0400

Are we all settled in *cough* detoxed from a week in Vegas? I slept all day Sunday! For all the calls & texts I missed yesterday, I was out cold in our Theater Room as Red Zone lulled me to sleep!

Whether it's Conference or 20 Group (insert groan here), I always find it key to address the Red Shiny Object Syndrome. There were a lot of new cool gadgets that maybe you saw. Some may actually do all that proposed “stuff.” There are some incredible companies that do incredible work. Research ahead of time and prepare a game plan to avoid falling victim to false advertising when a company promises you the moon, the sun, & the stars. Is anything actually broken? Do you consider how this tool, this service, and company will integrate with your existing technology, people, & processes? Prepare yourself with questions to ask to ensure both parties benefit from this? If not, it may not be the best time to make a switch. You can still find it in a couple weeks even if it is the best thing since sliced bread.

Today marks 14 years since my Corneal Transplant, a testament to patience, optimal results, & seeing the long game. I was told a Corneal Transplant was a worse case scenario and “we would never get there.” I went from 20/20 vision to almost blind in about five years. A lot of things had to fall into place for me to land with the best of the best doctors back in 2008. When I did, I went in very arrogantly as I believed I was fine and to prove another doctor wrong. Spoiler alert, I had surgery a couple weeks later.

Why tell this story? This surgery was successful because of the efforts of an entire team. It takes me every single day working towards a bigger goal. My whole world was turned upside down back in 2008. Every six months I fly back to Utah. Every person on our team knows the goal. We strive for it everyday. My vision is at risk if we take our eyes off the ball for a moment.

The sentiment holds true even though our relationships with our automotive business partners are not life threatening. Are we there for each other? Strive for a common goal every day? Are we aware that even a small deviation can have devastating effects? Are we chasing the red shiny objects until the shine wears off and then discarding them? Choose a partner that will be with you through thick and thin…like corneal thinning thin!

Let BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFo

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Chapters

0:00 Start

0:54 Detoxing and recovering from Digital Dealer, Vegas, and sleeping all day Sunday

1:54 Do you have Red Shiny Object Syndrome? When at conference, 20 Group, or on a demo, are you chasing the shiny mirage of the newest gadget? Do you analyze your current problem to determine if there are people, process, products, or technology issues, and how this new “thing” can be most efficient and effective in solving them?

3:57 As a dealership it is incumbent on you to come ready to ask questions. It is your job to do your research prior. If you decide to partner with a company, you need to interview them first to ensure they are the best match for your team, your process, and your technology.

5:32 Today 10/17/22, marks my 14 year anniversary of my Corneal Transplant. My team of doctors and I formed a lifetime partnership 14 years ago. It takes us everyday striving towards one common goal & constant communication to ensure I have vision and don’t have any type of rejection.

10:59 We may not lose our eyesight in automotive. However, if we are not vetting out business partners, striving towards one goal, and communicating, we have become blind.

#FactsNotFeelings #MovingAutomotiveForward #RedShinyObject

Best Part of Digital Dealer

Tue, 18 Oct 2022 13:51:06 -0400

Anyone else collapse into their bed last night and by the time their head hit their pillow were out like light? Pick me, pick me! Three to four days of jammed pack of content, connecting, and catching up with old friends and new ones that will go down as old ones with the passing years. I stand in awe of the talent, the brain power, and the overall incredible-ness of the humans in this industry that continually strive to move it forward, to better it, to ask “how may I help?” Yes we were at a digital conference. To me, who excels in the digital arena, that was not the highlight or the coolest gadget in Vegas. It was and will always be the people. Without them, without you, without all these relationships. We have nothing. Let us all continue to move this industry forward hand in hand and reach down with a helping hand when a colleague is in need.

Let BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFo

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Chapters

0:00 Start

0:40 Recovering from Las Vegas and Digital Dealer 2022

3:01 The Best Part of Digital Dealer Was….The People. Not even a question. There is incredible technology; however, we are nothing without the amazing humans in our industry. Without these relationships, the coolest gadgets are meaningless. None of the awe inspiring tech works without these extraordinary people.

8:15 Launching Leaders: This is Not A One Time Thing That Ended In Las Vegas at Digital Dealer! This is a movement that will grow with each passing day. Whatever you need, please reach out to one of us!

10:37 Don’t forget to go back and review your notes from conferences. Too often all those super impactful notes we took get lost in a notebook or a Google Doc and are never implemented and never see the light of day. Establish a cadence to go back and apply what you have learned.

#FactsNotFeelings #MovingAutomotiveForward #DigitalDealer #TakeawayFromDigitalDealer #HumanConnection #BestThingsAtDigitalDealer #WithoutRelationshipsWeHaveNothing #TechnologyAndRelationships #Connections #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #LaunchingLeaders #WomenInBusiness #AutomotiveMarketing

Viva Las Vegas

Thu, 13 Oct 2022 10:15:45 -0400

It’s Monday and we are on our way to Viva Las Vegas Baby for Digital Dealer! Can’t wait to see you all there. Before we hop on a plane, let’s chat about Friday and our chat with Better Vantage Point’s Tom Kline. What did you learn? What insights did you gain? What was your take away?

This week I am so excited to meet and see so many of you in person. Launching Leaders first annual kick off is this year and so stoked to see so many incredible females crush this industry!

Follow Tom: https://qrco.de/bdN0mC

Youtube: https://bit.ly/3rGunPp

Apple: https://apple.co/3yslvAs

Spotify: https://spoti.fi/3SWMkW0

Let BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFo

More on Gramm-Leach-Bliley Act (GLBA): https://bit.ly/3C8qk30

How To Comply with the Privacy of Consumer Financial Information Rule of the Gramm-Leach-Bliley Act: https://bit.ly/3M269bw

FTC's Privacy Rule and Auto Dealers: https://bit.ly/3dXETyB

Follow, subscribe, rate, and never miss a show!

Chapters

0:00 Start

0:52 Viva Las Vegas: So excited to finally attend Digital Dealer and be in person at a conference live in person and see you all!

3:25 Tom Kline: Wow, Wow, Wow! What an incredible conversation we had on Friday with him. What was your biggest take away from GLBA chat? For me there were so many! I loved Tom’s point about that without inspecting what you expect, you do not have a compliance program. You must audit everything.

#FactsNotFeelings #MovingAutomotiveForward #GLBA #GrammLeachBlileyAct #GLBASafeguardsRule #Compliance #FTC #TomKline #BetterVatangePoint #ADF #XML #DigitalDealer #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #LaunchingLeaders #WomenInBusiness #AutomotiveMarketing

Tom Kline: Ripping off the GLBA Bandaid

Sat, 08 Oct 2022 12:09:11 -0400

Tom Kline from Better Vantage Point & I've been speaking about GLBA for bit. Last week I dove into the Facts Not Feelings archives where Chris Tragesz, a cyber security forensics specialist, sat down with me at the first of the year in “What’s the Biggest Risk?” Following up from “We're Gonna Need A Bigger Megaphone,” Tom & I are diving into GLBA & ripping off the Bandaid. What happens when you rip off the Bandaid? It stings at first. The pain's instantaneous, but gets better a lot quicker than a slow painful death!

What makes this episode different? How can we bring more value? Tom Kline! Tom recently gave a GLBA presentation to the NIADA National Policy Conference. He has 30 years of dealership ownership experience. He now excels in dealership dispute, compliance, risk mitigation, & consulting with his company Better Vantage Point. Next, simplify the talking points. A lot of acronyms & scary terms are used. We want to make this easy, breezy, Cover Girl!

Gramm-Leach-Bliley Act (GLBA): https://bit.ly/3C8qk30

The Privacy of Consumer Financial Information Rule of the GLBA: https://bit.ly/3M269bw

FTC's Privacy Rule & Auto Dealer FAQ: https://bit.ly/3dXETyB

Follow Tom: https://qrco.de/bdN0mC

Let BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFo

Follow, subscribe, rate, & never miss a show!

Chapters

0:00 Start

2:24 GLBA: What? Why? How do ADF/XML forms fit into the Gramm-Leach-Bliley Act?

3:58 Gramm-Leach-Bliley Act history. When's the deadline for dealers?

4:32 What's the first, biggest, & most complicated component of the GLBA in Tom’s mind?

6:12 Quick ADF/XML leads tutorial:

7:32 Do you know that the definition of PII (Personal Identified Information) is changing?

8:57 To reiterate the last few minutes, there is no one solution that can make you 100% GLBA compliant.

11:07 What's “First Party Data”?

12:14 What's a Compliance Management System (CMS)? Do dealerships need one?

15:15 What are the penalties for violating GLBA? GLBA fines?

16:25 What are the main bullet points of GLBA and FTC Privacy Rules that Dealers should be implementing right now? #1 Securing Data #2 MFA: What is MFA (Multi-Factor Authentication)? Which product does Tom recommend? #3 Education: Did you know that you need to train all of your employees? Are you having all employees sign a policy?

19:40 Dealers can use GLBA software to handle about 30% of the heavy lifting when managing vendors.

21:35 Phishing Tests: Will this truly be implemented in house? It'll take a massive culture shift in some stores.

23:46 Unless you have an audit function behind your compliance program you don’t have a compliance program!

24:51 How much insurance do I need? What's Risk Appetite?

31:02 Are Reputation Management companies sufficient?

39:52 Dealers need to audit their websites to ensure compliance with advertising laws.

44:43 Lightning Round

#FactsNotFeelings #MovingAutomotiveForward #GLBA #GrammLeachBlileyAct #GLBASafeguardsRule #FTC #TomKline #BetterVantagePoint #ADF #XML #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarDealership #WomenInAutomotive #WomenInBusiness

Howdy Partner

Thu, 06 Oct 2022 18:06:53 -0400

There's a chill in the air. Pumpkin Spice cars are back in season. October and Fall are here. Not to scare anyone, but we’re 82 days, 10 Hours, 17 mins, & 10 Seconds, 9 Seconds…away from Christmas. Apparently businesses know this because Mariano’s had Advent Calendars at the grocery store yesterday...insert facepalm emoji.

Speaking of being prepared and Christmas lists, did you catch Scott Risley’s & I conversation on Friday? Are you a partner or a vendor? Are you maybe going to be a better partner after listening/watching it?

Follow Scott: https://qrco.de/bdMemd

Apple: https://apple.co/3CopijN

Spotify: https://spoti.fi/3dWONk1

To continue this partner & insanely early Christmas theme, I wanted to share my favorite gigging partners with you all. Without them, I would be lost. They make me look good. It was worth the wait to find all of them. Alright drum roll please…

Mike_gi does all my intro/outro animations/stingers/motion graphics for my shows. The moment I saw Nike was one of his clients, you know I was hooked! If you are looking for someone to do your video animations, Mike is your guy! Find him: https://bit.ly/3BMvRwd

Deleyo is my graphic designer for everything social. His responsiveness, customer service, ability to see my vision, and turn around time is incredible. Find him here: https://bit.ly/3Cu5n48

Thumbnail_ayan or simply Ayan makes the most incredible thumbnails I have ever seen. He came into the family most recently & all I can say is wow! Since switching to him, all metrics have increased. Need another reason to use him, TubeBuddy is one of clients. Nuff said. Find him here: https://bit.ly/3C6c6j i

Work smarter, not harder! Do you have a favorite gigging partner?

Tues 10/4 at 2 PM CST We're kicking off our Digital Dealer Launching Leaders: Women's Meetup with a Zoom Call. Interested in being a mentee or mentor? Register Here: https://bit.ly/3RnaJSY

Partners are there in the good times and bad. Our friends, colleagues, & family in Florida need our assistance. Whether you can give monetarily or with well wishes, please do. Help those impacted by Hurricane Ian: https://abcn.ws/3y5oKh

Let BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFo

Follow, subscribe, rate, & never miss a show!

Chapters

0:00 Start

0:40 Powering Through with Shoulder Falling Out, AC Separation, and Technological Issues

1:56 Pumpkin Spice Cars are back in season! While Fall is here, businesses have already skipped to the Christmas Season as Advent Calendars are being sold in stores!

2:57 Are you going to be a better partner to your business partner for Christmas?

4:01 Speaking of partnerships & early Christmas. Who are your favorite Gigging Partners? Here's my list

8:36 Digital Dealer Launching Leaders

10:07 Help out our friends in Florida

11:23 Tom Kline from Better Vantage Point will be on the show this Friday

#FactsNotFeelings #MovingAutomotiveForward #HowdyPartner #FavoriteGiggingPartner #Fiverr #FiverrGig #PartnerVsVendor #ScottRisley #MohawkHonda #BZConsultants #BZConsultantsGroup #HurricaneIan #LaunchingLeaders #DigitalDealer #TomKline #GLBA #Consultant #Podcast #Automotive #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Partner or Vendor: Which Provides More Business Value?

Mon, 03 Oct 2022 13:53:30 -0400

Partner or Vendor: which provides more business value? Do you really regard yourself as a true partner at the dealership or at your agency? Are you truly engaged with your role, or do you merely check the boxes and collect a check? Do you know what it takes to be a partner? Do you listen to understand each other’s needs? Do you call only when it benefits you? Are you seen as an authoritative resource?

Scott Risley, Digital Marketing Manager at Mohawk Auto Center, sits down with me as we dive into the differences between partners and vendors and how you distinguish between a vendor vs partner. Our discussion will revolve around the importance of these relationships and how lacking them costs your business money.

Follow Scott: https://qrco.de/bdMemd

Help Those impacted by Hurricane Ian: https://abcn.ws/3y5oKh

Connect with BZ Consultants:: https://qrco.de/bcqqFo

Chapters

0:00 Start

1:43 Scott & I's first time meeting at DMSC in Napa where I stopped teaching mid-lecture as I was blown away by Scott's processes.

4:12 Which provides a better value?. Are you doing what it takes to be a true partner?

5:05 What makes a good partner in Scott’s mind? How is he vetting business partners from vendors? What characteristics make a true partner?

6:55 What does Scott see as the key difference between a partner and vendor?

9:26 How can you maximize your business partner meetings? Are both parties transparent, holding each other accountable, & providing actionable items?

17:47 Skipping the Pregnancy and Delivering the Baby! What Scott has found works best in communicating & keeping all parties informed.

19:12 How are you treating people when they are not giving you more money? Are you being asked to increase your budget or add products each month?

23.52: If your network is your net worth, why are you burning your money? Don’t continue to cast pearls to swines. YOU personally need to continue to grow & learn so that you can be a better partner.

25:15 You may have the best product ever but the rep’s personality is not a good fit. How many services are canceled simply because they didn’t know they could switch reps, or they didn't know that the product could do “that?”

29:15 Domino effect: A feeling of frustration, anger, and a vow that you'll never use the product/work with the company again, and you're back to square one looking for a solution!

30:21 Are you building a relationship with the rep at the company? Are you making your rep your ally and partner? Making their job easier?

32:51 What is Scott Risley’s one actionable that you can implement today about being vendors and partners?

33:52 Digital Dealer Launching Leaders: Women Meetup. Numerous incredible females have assembled to form the Digital Dealer Launching Leaders: Women Meetup! On Oct 4th, we will hold a Zoom call to discuss opportunities for mentoring and menteeship. On the first day of Digital Dealer, we will meet for lunch. Buddy systems make conferences more fun!

35:20 Lightning Round Follow, subscribe, rate, and never miss a show!

#FactsNotFeelings #MovingAutomotiveForward #HowToMakeTheMostOfYourBusinessPartnershipRelationship #PartnerOrVendor #DifferenceBetweenPartnerAndVendor #PartnerVsVendor #AreYouAPartnerOrVendor #WhatIsAPartnerVsAVendor #BusinessParter #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #ScottRisley #MohawkChevrolet #MohawkHonda #MohawkWay #Podcast #Automotive #WomenInAutomotive #AutomotiveConsultant

We're Gonna Need A Bigger Megaphone

Wed, 28 Sep 2022 15:38:39 -0400

End of month, bring it! After Friday’s episode “Outsourced BDC: The Good, The Bad, The Ugly” with Robin Wilson, I think we are all ready to take on the world! I love how she knows who she is, knows the importance of being a trailblazer and leans into it, and does everything possible to move this industry forward. Robin will be the first to lend a helping hand to whomever needs it.

Robin and I’s conversation is live anywhere you get your podcasts and will be on Youtube tomorrow (Thursday).

Apple: https://apple.co/3dF9W21

Spotify: https://spoti.fi/3C8S20T

Youtube: https://bit.ly/3dNUeS2

Connect with Robin Wilson: https://qrco.de/bdIeyg

Sometimes our singular voice isn’t enough and we need that extra assistance. Sometimes we need a bigger megaphone. Maybe you are promoting an event. If people only hear your voice alone, it will eventually fall on deaf ears. There need to be other voices to validate this event, conference, or whatever the “thing” is to legitimize it.

I will take this a step further. Since June I have been diving into GLBA and the fact there is no one seems to be working towards the resolution of the ADF/XML portion. There are companies left and right charging dealerships a lot of money to be “GLBA Compliant.” HOWEVER, when pushed about this ginormous other portion, they all fall short. My voice is not enough. My voice is not loud enough. It is going to take a MUCH bigger and louder megaphone. Enter Brian Pasch. Who is listening now? Who is paying attention now? It takes all of us to move this industry forward. It takes all of us collaborating and rowing the boat in the same direction to accomplish the bigger goal.

Connect with Brooke and BZ Consultants Group: https://qrco.de/bcqqFo

Chapters

0:00 Start

1:39 What Were You Key Takeaways from Robin and I’s Conversation

4:11 There are times when our singular voice isn't enough and we need a little extra help. Sometimes we need a bigger megaphone. Maybe you are promoting an event. It will eventually fall on deaf ears if people only hear your voice. Other voices are needed to legitimize this event, conference, or whatever this "thing" is.

5:09 Furthering this thought. GLBA and the lack of progress on the ADF/XML section have been on my mind since June. It is common to see companies charging dealerships to be an "GLBA Compliant"; however, when confronted with the ginormous other portion, none of them rise to the occasion. My voice is not enough to make a difference. My voice is not loud enough. It is going to take a MUCH bigger and louder megaphone. Enter Brian Pasch. Who is listening now? Who is paying attention now?

7:48 In order for this industry to progress, we all need to work together. Our bigger goal can be achieved only when we work together and row the boat in the same direction.

Follow, subscribe, rate, and never miss a show!

#FactsNotFeelings #MovingAutomotiveForward #TakesAllOfUs #BiggerMicrophone #GLBA #ADF #XML #Collaboration #BrianPasch #LouderMicrophone #OutsourcedBDC #BDC #RobinWilson #ProsAndConsOfExternalBDC #BenefitsofOutsourcingBDC #InHouseBDCVsOutsourceBDC #ShouldIHaveAnOutsourcedBDCCompany #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #EpicBDC #HowToRunASuccessfulBDC #WhenToOutsourceYourDealershipBDC #CustomerJourney #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Outsourced BDC: The Good, The Bad, The Ugly

Mon, 26 Sep 2022 13:38:39 -0400

How many “leads,” or what I like to call business opportunities, does your BDC (Business Development Center) receive in a given month? As the owner, manager, and overseer, are you aware of the resources it takes to provide your teams in order to handle the volume? Maybe you have been contemplating outsourcing your BDC or simply have questions about how outside BDC’s work. Robin Wilson, Founder of SCP Agency and EPIC BDC, sits down with me as we discuss the good, the bad, and the ugly of Outsourced BDC.

Connect with Robin Wilson: https://qrco.de/bdIeyg

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Follow, subscribe, rate, and never miss a show!

Chapters

0:00 Start

1:52 Maybe You Have Been Contemplating Outsourcing Your BDC or Simply Have Questions About How Outside BDC's Work. Robin Wilson, #Badass #BossBabe And Founder of SCP Agency and Epic BDC, Reviews The Good, The Bad, And Even The Ugly Of Outsourced BDC. She Also Shines A Light On How Vital It Was To Spend Time In A Dealership And Learning At Ground Zero. Without This Knowledge, Epic BDC May Have Never Been Born!

10:29 When To Outsource Your Dealership BDC? When Should I Make the Move to An Outsourced BDC? When Is That A-Ha Moment? If I Outsource My BDC, Is It A Permanent Thing? Are There Other Options?

12:34 If I Hire An Outsourced BDC Company, What Do I Do With My Current BDC? Do I Still Need Someone In-House? Do Redistributed the BDC Team Somewhere Else In The Dealership?

15:41 Congratulations, Management Has Made the Decision To Go With A Kick Ass BDC Company! Now What? Do You Sit Back and Say “Jesus Take The Wheel” and Hope For The Best?!

18:49 What Was One of The First Things Robin Wilson Learned From GM Evelyn Chatel at Bean Automotive?

20:27 What Are You Doing To Keep Up Your Team’s Morale? Do You Have a Hype Man?

22:38 What Are The Pros and Cons of Going With An Outsourced BDC? What Are the Benefits of Outsourcing BDC

27:47 Struggling With Turnover and Staffing Issues? Not Sure If Your Team Is Going to Show Up Day In And Day Out? Outsourced BDC Companies Show Up Everyday. The Best Ability Is Availability!

28:55 How Can The Dealership and The Outsourced BDC Company Be The Most Successful? Are Both Parties Striving For A Partnership?

35:39 Lighting Round and Where To Follow Robin Wilson

#FactsNotFeelings #MovingAutomotiveForward #OutsourcedBDC #BDC #RobinWilson #ProsAndConsOfExternalBDC #BenefitsOfOutsourcingBDC #InHouseBDCVsOutsourceBDC #ShouldIHaveAnOutsourcedBDCCompany #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #EpicBDC #EpicAF #HowToRunASuccessfulBDC #WhenToOutsourceYourDealershipBDC #CustomerJourney #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Flipping the Script

Wed, 21 Sep 2022 11:00:41 -0400

We flip the script today with Career Changers USA's Larry Feldman interviewing ME and asking me questions!

Are you holding your vendors accountable? Are you inspecting what you should be expecting? Do you know how? Do you even have time? With the ever changing digital landscape, BZ Consultants Group is here to inspect what dealers should be expecting of their vendors, specifically their digital vendor partners. We are here to balance the scales, educate the dealer, and give back all that time the dealer would spend in meetings pouring over reports so that they can focus on the customer, customer experience, and staff development. We reside to differentiate between facts from feelings and protect the dealer by making their success our top goal.

Connect and Learn More About BZ Consultants Group: https://qrco.de/bcqqFo

Connect with Larry Feldman: https://qrco.de/bd37M7

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CHAPTERS

0:00 Start

1:50 What Is BZ Consultants Group? What Does BZ Consultants Group Do? How Can We Help Your Dealership?

#FactsNotFeelings #MovingAutomotiveForward #FlippingTheScript #Accountability #InspectWhatShouldBeExpected #AutomotiveMarketing #BZConsultants #GoogleBusinessProfile #GoogleAnalytics #GA4 #BZConsultantsGroup #ActionableItems #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #BrookeFurniss #BrookeCFurniss #LarryFeldman #CareerChangersUSA

Scar Tissue Going Against the Grain

Mon, 19 Sep 2022 15:28:18 -0400

Football is in full swing, and I am back, baby! Today we are going to bring my pre-car world into the mix.

We all have had our fair share of bumps, and bruises. There always seems to be that one cut that goes extra deep, that leaves a wicked scar we see each day in the mirror. Don’t get me wrong, I dig scars! What is scar tissue? How do we heal it? Our body lies down scar tissue or fibrous tissue to replace the damaged tissue. Cross Friction Massage is a technique that is used to help remove scar tissue and ensure full recovery. Like the name suggests, one is literally going against the grain of the tissue and it doesn't exactly tickle!

The question is what do you see when you see when you look at that particular scar? Do you cringe? Do you think to yourself, “I never want to repeat that again”? Are we taking the necessary steps to grow, even if it is painful? Are we letting past experiences dictate our future? Maybe we simply don’t want to put in the effort to heal and let more and more scar tissue be laid down, leading to wounds opening up again, and then neuropathic (nerve issues).

Everyone has different wounds. Everyone has different rehab times. Never stop striving to improve.

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

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Chapters

0:00 Start

1:19 Football Is Back! NFL RedZone, Scott Hanson, and the Octobox Make Everything Better

2:10 Cut To…Trey Lance Down for the Count, My Pre-Auto Life and Scar Tissue

5:22 Are We Willing To Put In The Work, The Effort, All The Things That Are Necessary To Take That Next Step? Everybody's Rehab Process Is Different. Everybody's Wounds Are Different, Everybody's Timetable Is Different.

#FactsNotFeelings #MovingAutomotiveForward #ScarTissue #GoingAgainstTheGrain #OpenWounds #NeverStop #BZConsultants #BZConsultantsGroup #Facts #ConnectedRetail #CustomerJourney #CustomerLoyalty #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

How To Advertise With Invisible Inventory

Mon, 12 Sep 2022 15:59:01 -0400

With the dealership loyalty rates diminishing and the chip shortage continuing on for the foreseeable future, this is not the time to save a quick dollar and pull back on advertising. In fact, we’ll make the argument that it’s time to step on the gas. If you aren’t staying top of mind with the modern digital consumer appearing where they want to easily connect with you via Google, social media, or personal outreach (text/video), your local competition most likely is.

Join me as I sit down with our Super Mega Panel of Sarah Ciociola, Hannah Lifson, April Simmons, and Laurie Halter to discuss this much needed topic.

Connect with Sarah: https://qrco.de/bdHGel

Connect with Hannah: https://qrco.de/bdHGqE

Connect with April: https://qrco.de/bdHGur

Connect with Laurie: https://qrco.de/bd4jiW

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

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CHAPTERS

0:00 Start

15:28 How Has Your Messaging Changed? Are You Front Of Mind For Generation Z And The Younger Generation? What Is Your “Why?”

18:18 Dealership Rates Are Diminishing - How Are You Conquering Your Local SEO? How Are You Incorporating Video?

23:27 Are Streamlining the Customer Experience? Have You Revised Your Digital Landscape to Meet Your Consumer’s Needs?

27:07 Google Analytics (Soon to Be GA4) Is Another Tool In Our Toolbelt - Not The End All Be All

37:21 From Every Guest Today, What Is One Actionable Piece Of Information That Can Be Implemented Back In The Dealership?

43:28 Lightning Round

#FactsNotFeelings #MovingAutomotiveForward #AutomotiveMarketing #DigitalDealer #BZConsultants #SuperPanel #InvisibleInventory #ShouldIMarketWithoutInventory #HowToAdvertiseWithLimitedInventory #HeyGoogle #AdvertisingIn2022 #GoogleBusinessProfile #GoogleAnalytics #GA4#BZConsultantsGroup #FactsNotFeelingsFriday #ConnectedRetail #CustomerExperience #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness

Michael Cirillo: When the Hype Dies

Sun, 04 Sep 2022 19:51:52 -0400

If history is the greatest teacher, what is the past teaching us about the future of our automotive? Michael Cirillo, CEO at FlexDealer.com, host of top-rated “The Dealer Playbook," and author of “Don’t Wait, DOMINATE!” sits down and talks with me about what 500+ experts agree is the future of retail automotive. In this interview, he explores what common best practices have always carried business throughout the ages, and what he believes will carry us through into the future, based on the hundreds of interviews he has conducted about the auto industry in the past decade.

Follow Michael: https://qrco.de/bdI0lq

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

CHAPTERS

0:00 Start

5:08 What 10 Years And Speaking With 500+ Experts Agree Is The Future Of Retail Automotive. What Happens When The Hype Dies? What Is The Common Thread Laced Throughout Those Decades Of Conversations?

8:01 What’s The First Thing Michael Cirillo Picked Up Over The Years Of Speaking With His Incredible Guest Lineup? Build Relationships!

9:10 Michael Is Not Just A Pretty Face. His Team Did A Study A Couple Years Back About Common Themes That Seemed To Be Woven Into Every Episode. 60%+ Of All Episodes The Business Leaders Said The #1 Thing They Have In Common Is That They Said Without Relationships You Have Nothing.

10:21 But First You Have to be a Good Person

12:14 If Someone Has To Tell You How To Be A Good Person…Come On Man! Build Relationships of Trust

15:15 Clubhouse Experience: Be Authentic, Be True To You, Don’t Blindly Follow The Hype

18:44 Real Time Insight: How Michael Is Looking To His Past To Improve The Dealer Playbook’s Future

19:58 What Automotive Leaders Can Learn From MLM Companies

23:56 Innovation Is Coming At Us Quicker Than Ever

26:32 If You Can't Be A Leader In Your Own Home, What Makes You Think You're Going To Be A Good Leader At Work?

27:50 What’s Left When The Hype Dies?

32:21 Final Thoughts: Getting Clarity and Taking Necessary Actions

33:32 Poutine, Gross American Food, Ethical Food, Saskatchewan, Regina, New York, and Chicago: Yes We Manage To Pull It All Together

40:39 Lightning Round Questions

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#FactsNotFeelings #MovingAutomotiveForward #WhenTheHypeDies #FutureOfRetail #HistoryBestTeacher #UnpopularOpinionsNotFoundOnClubouse #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #MichaelCirillo #FlexDealer #TheDealerPlaybook #ConnectedRetail #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Don't Be That Guy

Mon, 29 Aug 2022 18:53:07 -0400

Wow wow wow, did Steve not bring the heat on Friday?! Are you connecting the disconnected? Are you focusing on Customer Lifetime Value? Are you constantly asking “great, what now?!”

Apple: https://apple.co/3PS0OEd

Spotify: https://spoti.fi/3R3Gvoz

Catch Steve, myself, and numerous other individuals that are moving this industry forward at ASOTUCON, Ted Ings Fixed Ops Round Table, and the Modern Retail Conference.

ASOTUCON Tickets: https://bit.ly/3PUS7ci

RSVP for Fixed Ops Round Table: https://bit.ly/3CH0V2i

Modern Retail Conference: https://bit.ly/3RhVN8O

It is one of the many great attributes of Steve and my guests on Facts Not Feelings to constantly ask “how may I help?” There are so many selfless humans that will assist at a drop of a hat. If I could caution, don’t be that guy/girl that only reaches out to someone that needs something. We all know that person that only calls when they need something from us. Selfish people don’t care about you, unless you are doing something for them. It is difficult to banish this scarlet letter of "taker" once it is pinned to your chest.

Constantly strive to see how you may help others. Identify subtle nuances where you can step in and lend a helping hand to your colleagues. Look to not approach with an open hand but with open arms.

Connect with Steve Apicella: https://qrco.de/bdG9Qx

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Chapters

0:00 Start

0:43 Manic Monday - Electronic Revolting on Me

3:28 Did You Catch My Conversation With Steve Steve Apicella With Strategic Dx - Your Dealer Experience? Are You Connecting The Disconnected? Are You Focusing On Customer Lifetime Value? Are You Constantly Asking “Great, What Now?!”

5:25 Don’t Be THAT Guy! Selfish People Don’t Care About You, Unless You Are Doing Something For Them. It Is Difficult To Banish The Scarlet Letter Of "Taker" Once It Is Pinned To Your Chest.

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#FactsNotFeelings #MovingAutomotiveForward #ConnectTheDisconnected #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #SteveApicella #StrategicDX #YDE #YourDealerExperience #ConnectedRetail #CustomerJourney #CustomerLoyalty #CLV #CustomerLifetimeValue #InspireLifetimeCustomer #DontBeThatGuy #DontBeThatPerson #ScarletLetter #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Steve Apicella: Connecting the Disconnected

Sun, 28 Aug 2022 14:03:10 -0400

How many of our businesses provide seamless customer experiences throughout the entire buying process? How many of us are truly connected to our customers throughout their entire digital lifecycle? Is one and done what we're after, or are we interested in repeat and referral traffic? My guest this week is Steve Apicella, Chief Executive Officer of Strategic DX - Your Dealer Experience, who’s mantra happens to be “Connect the Disconnected.” We are going to be talking about exactly that - connecting the disconnect in the automotive space.

Steve and I will review best practices of how you can have beat out your competitors by

Connecting the Disconnected
Focusing on Customer Journey
Embraces Customer
Inspire A Lifetime Customer
Championing Customer Loyalty
Always thinking “Great…what now?”

Connect with Steve Apicella: https://qrco.de/bdG9Qx

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

ASOTUCON Tickets: https://bit.ly/3PUS7ci

RSVP for Fixed Ops Round Table: https://bit.ly/3CH0V2i

Modern Retail Conference: https://bit.ly/3RhVN8O

GA4 Council: https://bit.ly/3QaPiUF

Chapters

0:00 Start

1:51 “If we could see CLV as clearly as costs, all firms would get this. But because costs are so tangible and CLVs are a mere prediction, it’s really hard to get firms to adopt this mindset. But it’s [CLV] the right one, and they should be working hard to become comfortable with CLV as the key driver to this kind of decision.” - Professor Peter Fader Wharton Marketing

3:34 We Have A Great Industry and Not Everything Is Broken - There are Disconnect Parts If we Desire Anything More than A One Time Transaction

5:00 After Customer Acquisition, Step Two Is Customer Abandonment In Our Industry

6:41 Amazon's Strategy For Customer Engagement Before & After The Sale - What Automotive Can Learn From It

12:10 What Is Strategic DX - Your Dealer Experience?

15:56 Making Phones Smart Again - Are You Refining Your Processes?

17:29 Selling A Customer A Car Isn't The End Of The Relationship; It's The Beginning

20:42 What If Sales, BDC, F&I, Service/Parts, and All Other Departments Truly Communicated Leading to Our Customers Having 100% Confidence In Us and the Products and Services We Offer?

23:52 It Takes All of Us and Our Contributions

26:12 100% Online vs Brick and Mortar

27:53 Are We Striving for A Relationship or Transactional Type of Business?

28:45 Great. What Now? The Process of Continual Improvement

34:36 When Was The Last Time You Truly Communicated With Your Customer?

42:14 Hole In One Stories

46:40 Lightning Round

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#FactsNotFeelings #MovingAutomotiveForward #ConnectTheDisconnected #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #SteveApicella #StrategicDX #YDE #YourDealerExperience #ConnectedRetail #CustomerJourney #CustomerLoyalty #CLV #CustomerLifetimeValue #Amazon #FI #Finance #InspireLifetimeCustomer #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Just Do It

Tue, 23 Aug 2022 19:51:08 -0400

It is officially Monday and the week is off and going. The first time I have had difficulty putting pen to ink...or fingers to keyboard. The words normally flow like wine. This got me thinking about how many times we let hesitation stand in the way of doing something. How many times do we have an awesome idea but fear stops us in our tracks? We may have all the knowledge in the world, but we can’t hit record? What is holding us back? Whether it is from hit record, picking up the phone, or sending your resume to the dream career you keep second guessing, just do it! Believe in yourself.

Today at 10 AM CST Join me, Ian, Jeff, and other brilliant minds on the #AutoHubShow Podcast as we discuss how to attract more customers with technology. We all know how much great technology is in our automotive space. The real question is how are dealers using all these tools to attract more customers?

RSVP for Auto Hub Show: https://bit.ly/3ClR1mu

Connect with Gregory Cooper: https://qrco.de/bdFlSz

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Chapters

0:00 Start

1:31 A Bit of Writer's Block and Loss of Words

2:10 Just Do It! Stop Hesitating, Stop Letting Fear Paralyze You, Go Do Whatever Is You Are Going To Do!

4:58 Be Decisive: By Not Making a Decision, You Have Made Your Decision

8:31 Auto Hub Show: How To Use Tech To Attract More Customers Show

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#FactsNotFeelings #MovingAutomotiveForward #JustDoIt #Hesitation #BelieveInYourself #AutoHubShow #Technology #SocialMiningAi #BZConsultants #GregoryCoopper #BZConsultantsGroup #FactsNotFeelingsFriday #SMS #Text ConnectedRetail #Communication #CustomerExperience #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Gregory Cooper: Phone Cups to Ai

Sun, 21 Aug 2022 12:11:27 -0400

How many of us made cup phones as kids? They were awesome, right? Simple, pure, and all you needed was a string, paper cups, a pencil/needle to punch a hole through the cup, and paper clips. Then Ta-Da you had phones to chat with our buddies. My question to you all is how much better is communication in the automotive industry today than the cup phones we made as children? I know I lost some of the audience on that question. I can guarantee there are some of you out there saying “Brooke, we have cell phones, video calling, text messaging, CRMs, and all this technology. Of course it is better.” I would agree that the world has improved its technology, but that is not the question. The question is “how much better is communication in the automotive industry today?”

Knowing how imperative communication is in any industry, it should be effortless. Do you find that it is indeed effortless for you, our employees, and our customers? Think of your last doctor or dentist appointment. Did you schedule it online, over the phone, or via text? Did the office send text reminders, automated phone reminders, or some email reminder? What about afterwards, what was the follow up? What happened if you needed to change/reschedule the appointment? Now think of your last automotive service or sales appointment. Was any of this done through text messaging? Was any of it automated? If you are at a store, did you manually have to input all of this? Did any of your “awesome” technologies actually talk to each other to make any of this a seamless process for anyone? Do I need to beat the drum again that this is the second biggest purchase made in a person’s life? Why the hell does the medical community have better Text/SMS offerings than automotive? Why is the appointment setting and confirmation process so damn archaic?

I have been pleading with anyone that knows me for years to please come up with something to fix this issue. Gregory Cooper and SocialMiningAi not only heard me, but took it to a whole new level. On SocialMiningAi’s site, one of the first lines of text states “The most intelligent real-time customer search, discovery and engagement platform.” This is a super bold claim. Join me as I sit down with Gregory Cooper, Founder & CEO at SocialMiningAi, as we dive into why they can say this. Gregory and I will dive into the importance of having a real Social Presence and Reputation Management with a SMS Platform. Yes, you can have your cake and eat it, too! We will review how our industry needs to broaden their views on what best practices are when it comes to text/SMS in the automotive industry

Connect with Gregory Cooper: https://qrco.de/bdFlSz

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Chapters

0:00 Start

4:36 Has Our Automotive Industry Really Evolved from the Phone Cups We Made as Kids?

13:02 Why CRM Texting/SMS Platforms Are Lacking

21:56 Too Many Texting Tools That Don’t Talk To Each Other

22:29 Why Is It Important to Have a Real Social Presence and Reputation Management with a Text/SMS platform?

30:56 Where Does Gregory Want to See The Space in 5 Years?

34:13 Open Recalls? Change It Up and Text Them!

39:13 Lightning Round

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#FactsNotFeelings #MovingAutomotiveForward #SocialMiningAi #BZConsultants #GregoryCoopper #BZConsultantsGroup #FactsNotFeelingsFriday #SMS #Text #Appointments #ConnectedRetail #Communication #CustomerExperience #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Running Shoes, Cross Trainers, Basketball Shoes, and Trunners, Oh My!

Mon, 15 Aug 2022 12:34:21 -0400

How many of you had “Wrecking Ball” by Miley Cyrus stuck in your head over the weekend after our chat with Kaylee? No shame if you downloaded and played that and “Party In The USA” on max. Are you still equipping your team with tools from the 1800s and expecting them to keep up with the ever changing technology of 2022 and beyond? What are you doing better/different to support your Parts Department? How are you maximizing your Part’s Department potential?

Connect with Kaylee: https://qrco.de/bdCGgv

We talk about cross training so much that I venture it may be the new hot new buzzword. Let’s break down what this is & how it looks. About 12 years ago, I worked as a Consultant for a CRM software company. As part of our onboarding process, the company had us field Support Calls with the Support Team. It was the scariest couple hours of my life. Not only did it provide me with a newfound respect for our Support Team, but it also created instant friendships with them. They knew I wasn’t some hotshot consultant that was too good to work with them. When either party needed anything, we could now pick up the phone & call each other. To this day, any time I hear that stupid ringtone I literally cringe, & my heart starts racing!

Golf, basketball, running, & cross trainers are all shoes designed for specific sports, movements, & purposes. Nike/Jordan Brand introduced the Trunner, a mix between a runner and a cross trainer, around 2000. Running shoes are made for straight forward movements, not lateral side-to-side movements. Cross Trainers are designed for lateral side-to-side movements. Using running shoes for dynamic side-to-side movement can cause tearing out of the side of your shoes and most likely your body. Ok up to speed.

In 2000, I snagged my first pair of Jordan Trunners in Neptune Blue. Yes, I still have them. I remember thinking, “these are so light…I could run to Neptune!!” In 2001, the next year’s Trunner Bubbles were released and added to the collection. I busted them out at a pick up game. After a mean crossover that would have made Iverson jealous, and nailing the reverse layup that I had practiced a million times in my driveway, I came down to an audible *POP!* Bye bye ankle!

I was under the impression I could play ball in these shoes. I was sorely mistaken. These Trunners were more like running shoes. If they would have been a tried and true Cross Trainer, that can be used just about anywhere, I would have been fine. That is the thing about Cross Trainers, they are versatile and adaptable. When you need to fine tune skills, then you bring the specific shoes: running shoes, basketball, golf, soccer, etc.

We need to ensure our employees are versatile and adaptable to all areas of our business, but also have their fine tune skills in their specific area of expertise. Cross train, cross communicate, never stop talking, and never stop learning. Also, don’t wear running shoes when playing ball.

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

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#FactsNotFeelings #CrossTrain #MovingAutomotiveForward #BZConsultants #KayleeFelio #GoToPartsGirl #PartsEdge #BZConsultantsGroup #FactsNotFeelingsFriday #Parts #Service #FixedOps #Nike #JordanBrand #Jordan #SneakerHead #CrossTrainers #RunningShoes #Shoes #Trunners #ConnectedRetail #Communication #Automotive #WomenInAutomotive #WomenInBusiness

Kaylee Felio: Your Go To Parts Girl

Sat, 13 Aug 2022 13:00:57 -0400

Today I sit down with Kaylee Felio, Sales & Marketing Manager at PartsEdge and Host of The Parts Girls Podcast.

Kaylee has over a decade of experience in the industry, and a strong passion for helping Parts Managers and their operations to maximize potential profits. Initially working in the operations department, Kaylee developed a keen sense of day-to-day operational needs as well as gaps in resources and education. Combining her super powers together with her growth mindset and heart of service, Kaylee transitioned into spreading the word about PartsEdge while sharing her parts expertise with the industry at large.

While she has been on the scene for over 10 years, she has come in like a wrecking ball (cue Miley Cyrus music video), with her name lit up in neon Broadway lights. As another female in the industry, may I just say I freaking love seeing you crush it?! It is awesome! She continues to kick ass and hold the most coveted title of “Mom.”

Join us as we discuss an array of topics:

- Does the industry truly know how much the Parts Department contributes to the overall Dealership Profits?

- How we as an industry can support the Parts Department and Fixed Ops better

- How stores can maximize their Parts Department potential

Connect with Kaylee: https://qrco.de/bdCGgv

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Follow, subscribe, rate, and never miss a show!

CHAPTERS

0:00 Start

3:03 Kaylee Felio’s Subway Start

6:15 The Parts Girl Podcast: Kaylee Is Leveling Up the Way We All Do Business In The Auto Industry

9:53 Dealership’s Parts Departments Is Responsible for Nearly Half of All Dealership Profits. Realistically, How Many People Actually Know This?

10:46 How Is PartsEdge Helping to Educate the Auto Industry About The Importance of the Parts Department?

12:10 How Many Stores Are Maximizing Their Parts Department Potential? How Do Stores Go About Doing This?

15:22 How Does PartsEdge Help Facilitate and Make the Entire Process More Seamless for Your Clients?

16:18 Communication, Communication, Communication

20:35 How Can We As An Industry Support the Parts Department and Fixed Ops Better?

24:30 Where Does Kaylee See or Hope to See The Parts Industry Being In 5 Years?

25:44 Where Can You Find Kaylee Felio Online?

26:15 Lightning Round Questions with Kaylee Felio

#FactsNotFeelings #GoToPartsGirl #MovingAutomotiveForward #BZConsultants #KayleeFelio #PartsEdge #BZConsultantsGroup #FactsNotFeelingsFriday #Parts #Service #FixedOps #ConnectedRetail #CrossTrain #Communication #MaximizeProfits #LeadWithEmpathy #CustomerExperience #Subway #Confidence #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Is Your Business The Titanic?

Mon, 08 Aug 2022 11:28:46 -0400

The age old saying of “process makes perfect” has to be correct, right? Well it only holds true if performed correctly and with the right people! It starts at the top and works its way through every department down to the very last person in your organization. Do you have leaks? Water has a funny way of finding the smallest crack. Is your business the Titanic and heading towards an iceberg?

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

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#FactsNotFeelings #Titanic #Process #ProcessMakesPerfect #ConnectedRelationship #ConnectedRetailing #WaterAlwaysFindsTheCracks #StevenApicella #CrossTrain #BZConsultantsGroup #FactsNotFeelingsFriday #BZConsultants #MovingAutomotiveForward #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Potpourri, Deep Fakes & Synthetic Media, Understand vs Understood

Sun, 07 Aug 2022 13:48:58 -0400

We should call this episode the potpourri episode as I’m throwing a few things into the mix. I thought about Rapid Fire, but there’s nothing rapid except for how fast I talk! Can we talk about how incredible the people are in this industry? If I started listing them, it would take the entire episode. You all know who you are. Keep doing your thing, moving the industry forward, and kicking ass. Surround yourself with these brilliant minds & stretch yourself to be better…faster, stronger.

Did anyone happen to catch the 60 Minutes about Deep Fakes and Synthetic Media? Daaamnn! Below you will find the link to the article/show. Many of you are probably thinking, isn’t that Fake Tom Cruise or that’s something you saw on some CSI TV Show or movie. Well you are partially right. While technology can be fun and rack up views on TikTok, it is so much more than that.

For anyone that didn’t catch this, here is the link: https://cbsn.ws/3oTBcM6

The creators can make the Deep Fake character (think Deep Fake Tom Cruise) do and say anything they want. Yes, anything! If I wanted synthetic media created for me, I would reach out to a reputable company. They would bring me into their studio and have me read a series of phrases while recording my mannerisms and expressions. From there, I never have to be present for anything. If I want a commercial to run in Australia or Japan, I simply reach out to the company & provide them with what fake Brooke needs to say & BAM! This is a complete game changer. For all you know, the person talking could be AI Brooke, and I may not really be talking to you all right now.

There are those that will use this technology for good…and those that will use it for bad, which is why the US Government has massive concerns about the use to spread disinformation and commit crimes. Now think of all the CSI shows you have seen where Deep Fakes have been used to commit crimes.

Do you think this will catch on in automotive? Never have to be present to shoot a commercial, can have a deep fake of some celebrity in your commercial/social, etc?

This leads into my next topic: are we over promising and under delivering. I know we say this a ton. It’s been one of those weeks where so many of the incredible humans in this industry have 110% delivered over and over again. It makes the industry better, the world better, and makes me a better person. Thank you. A friend once said to me when meeting for the first time in person, “Brooke, you are exactly the same in person that you are online.” Exactly. In fact, if there should be any difference, it should be that I am better. I don’t say that egotistically, I say that as I am true to myself. Over delivering is so important. The moment someone is underwhelmed, it becomes a tough recovery and very steep hill to climb to regain their trust. Are you over delivering in life?

Customer Wants to be Understood, NOT to Understand you: Cut to the next topic! How many people really stop and ensure that the customer/client truly feels understood? It is not about you; it is about them! It is 100% about them feeling understood. Bottom line, are we listening to our customers? Are we seeking to understand them so that they can be understood? Are we doing what we say we will do? Do we communicate with them in their preferred method? Are we doing the little things to over deliver?

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#FactsNotFeelings #DeepFakes #SyntheticMedia #SeekToUnderstand #OverDeliver #UnderPromiseOverDeliver #Potpourri #BZConsultantsGroup #FactsNotFeelingsFriday #BZConsultants #MovingAutomotiveForward #60Minutes #DeepFakeTomCruise #DeepTomCruise #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Are You Tilling The Ground?

Mon, 01 Aug 2022 18:19:24 -0400

Confession time...The fire department showed up here...because Kyle and Paul lit up the place on Friday and were dropping fiiiiirrree!

My 3 Main Takeaways from Our Conversation

1. Get Your ASOTUCON Tickets Now

2. When we don't involve the entire community, all 2.1 million people in the automotive industry, we actually slow down innovation

3. Always be growing, always be tilling the ground, and don’t simply throw the corn on the grill

Watch: https://bit.ly/3ByNZLo

Listen: https://bit.ly/3OQmlwz

Connect with Paul J Daly: https://qrco.de/bdBfUn

Connect with Kyle Mountsier: https://qrco.de/bdBgJ7

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

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#FactsNotFeelings #BZConsultants #ASOTU #ASOTUCON #BZConsultantsGroup #FactsNotFeelingsFriday #Disruptors #Troublemakers #TroublemakingFriday #MovingAutomotiveForward #PaulJDaly #KyleMountsier #VaynerBaby #GaryVBaby #Intentionality #PlantTheCorn #TillTheGround #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Troublemaking Friday with ASOTU Crew

Sun, 31 Jul 2022 21:25:07 -0400

Join me and I sit down with CEO Paul J Daly and COO Kyle Mountsier of ASOTU and talk all things automotive, ASOTUCON, and you know us Sneakerheads we will be hitting up maybe our favorite pastime: Kicksology! Are you succeeding or thriving? Are you tilling the ground? Tune into my conversation with Paul and Kyle on how all this relates to our industry and why it is so vital that all 2.1 million people in the auto industry come together. If there is an episode you don't want to miss, it is this one!

Connect with PaulJ Daly: https://qrco.de/bdBfUn

Connect with Kyle Mountsier: https://qrco.de/bdBgJ7

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Follow, subscribe, rate, and never miss a show!

Chapters

0:00 Start

0:53 Black Hats, Black Shirts, Beards = It’s A Feeling

3:56 The Infamous Paul J Daly…No It's Not a Stage Name and FU-Like An Umbrella

8:23 Segway from 7…Up Yours to Gary V Baby

11:00 Speaking of Babies, Let’s Talk ASOTU

22:00 Good and Bad Experiences at Any Point In the Shopping Journey Reflects on Everyone: The Brand, The OEM, and at The Store Level

24:50 A Speechless Brian Benstock….Well Kinda

29:04 What’s The Biggest Challenge For Employee and Customer Experience? Lack of Intentionality - No One Plants Corn In the Ground

31:42 Sooo…What’s The Silver Bullet?

39:39 Fav Kicks

43:44 Lightning Round Questions

Monday Recap: The Big Reveal

Mon, 25 Jul 2022 11:41:24 -0400

Another Monday is upon us and after a few technology glitches this morning to greet me, we are up and ready to go! Let’s do this!

Raise of hands, how many of you performed a Google Speed Test after Friday’s show? What about Googled Coffeyville? Always be searching for the true truth.

I think I mentioned something about some big announcement about some Special Guests for Friday Show. Let’s start the guesses off on who you think these guests are. They are constantly championing others. They have some of the best transitions in automotive podcasts. They throw one hell of a party. They encourage disruption and troublemaking. One of them is driving a Gary V’s truck to him. They are all things Automotive State of the Union! If you guessed Paul J Daly and Kyle Mountsier, you were wrong, just kidding! You were 100% right! Paul and Kyle are joining me this Friday 7/29 at 12 PM CST on the show. Mark your calendars and clear your schedules because you know this you know this show is going to be incredible! All things ASOTU, ASOTUCON, and everything in between will be discussed.

You all better be stoked for Friday. I have a paper chain counting down the hours!

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

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#FactsNotFeelings #BZConsultants #MovingAutomotiveForward #Coffeyville #BZConsultantsGroup #FactsNotFeelingsFriday #Branding #BeKind #ASOTU #ASOTUCON #GaryV #VaynerMedia #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing

Working The Facts #WTF

Fri, 22 Jul 2022 17:29:08 -0400

Strap in ladies & gentlemen, we're coming in hot today! Flying solo & bringing the heat! Next Fri we'll have 2 special guests…yes PLURAL! Tune in on Mon to find out who the mystery guests will be. Alright LFG!

Thank you, Andrea Amico (Privacy4Cars Founder) for posting this article earlier this week. He crushed it on the show earlier this year (Watch Here | Listen Here)! GM offers rebate on Cadillac Lyriq if drivers sign an NDA & agree to be tracked. Earlier this summer, GM quietly pushed the Lyriq Private Offer to certain customers. Carsdirect.com reported this on 6/30. They stopped short of saying who was eligible or why GM had such a deal going. A Cadillac dealer familiar w/the program told the Free Press that in exchange for the $5,500 rebate, the selected customers agreed to be part of an early adopters' study & give Cadillac access to their driving patterns. There are ~20 customers in the program. Things that make you go "Hmm..."

Would you give up your privacy & have every moment tracked for $5,500? Not me.

Speaking of invasion of privacy, remember when I said I would circle back to Coffeyville? After speaking w/Vasilios, Wikimotive’s Zach Billing dropped his article that hit most of our LI accounts where he talked about how Google Analytics was now misreporting location for iOS users.

Here is why you should always Work the Facts & NOT the ones that support your theory. In 2006, WIRED wrote about Coffeyville, KS, which isn't far from the geographic center of the lower 48 US. Read More It is a farmhouse IP address that has often been used when a true geolocation can't be found, leading to numerous hijinks with over 600 million IP addresses pointing to their residence!What if that was your home?

Google Speed Test: Sounds simple enough right? Mine says my server is currently in Chicago. If I Google my IP, it shows it's 39 miles from Chicago. When my friend Dusty checks on his cell using 5G, it shows his server is in Chicago. He lives in OH. When checking his WiFi, it shows his server in Mansfield OH. Mansfield is a 2 hr drive from his house.

Static, Dynamic IP, VPN: What about Dynamic (constantly changing/rotating IP address) or VPN (Virtual Private Network) where one’s IP Address is hidden? Do you think maybe geo location may be a little more difficult/less accurate?

Why should I care? Trying to market in OH, but your ad's being served in Chicago or even 2 hours away? You're marketing the wrong area! "We're still getting the ad in front of buyers!" Quality vs Quantity. How many stores is one passing before reaching your store? Really want to market that far out of your area? Are you ok with losing all the service $ of this customer for the next 3-5+ years? They're not coming back to service w/you, which means they'll statically not buy from you again.

Chapters
0:00 Start
2:04 Special Guests Announcement on Monday
3:31 GM Offers Rebate on Cadillac Lyriq If Drivers Sign NDA & Agree to be Tracked
6:13 Coffeyville - No This Is Not the Newest Flavor at Starbucks & Why Marketers Should Care About This Farmhouse In Kansas
8:48 Google Speed Test: Sounds Simple Enough, Right….Right?!
10:22 Static IP, Dynamic IP, VPN: What Are They and How They Differ
11:12 Why Should You Care About Any of This? Who Cares If The Information Is Hidden? My Ad Was Still Served to Some Buyer
14:13 Working with Your Business Partners to Work The Facts and Interpret the Data Into Actionable Items

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Follow the Data

Mon, 18 Jul 2022 19:36:41 -0400

Can we talk about how awesome Tara is? Wow! What was your biggest takeaway or better yet takeaways? I have so many quotable lines from our conversations.

Here are my 2 of many "A-HA” moments

1. Follow the Data: Whether when choosing a provider or inspecting the data, always follow the data. Facts don't lie. I loved how she took this a step further by providing an example about how maybe you see your audience on the National Geographic Channel. This provides insight into their behaviors: maybe they're more outdoors-y than you originally thought. You can now tailor some of your advertising around that now.

2. Beliefs Are Dangerous. Stay nimble because if you can't adapt and you can't listen that means you can't and grow and without fail you're just going to fall behind. Recently we decided to redo our theater room. I was all for this. Chris wanted to completely flip around the room. I was against it. I truly believed it was going to turn out horrible. Well it is finished and yours truly had to eat her words. It turned out better than I could have ever imagined. My "belief" was so certain that it was going to turn out horrendous and was never based in fact, rather feelings...and I had to eat my words.

Watch Interview with Tara: https://bit.ly/3zewpL6

Listen to Interview with Tara: https://bit.ly/3OhsVvJ

Connect & Follow Tara Rego: https://qrco.de/bdB3YC

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

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#FactsNotFeelings #BZConsultants #TaraRego #BZConsultantsGroup #FactsNotFeelingsFriday #FollowTheData #SpectrumReach #StreamingTV #OTT #CTV #Branding #WhatIsOTT #Army #ArmyStrong #TaraStrong #Veteran #Badass #DeliveringConnections #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing

Tara Rego: Delivering Connections for Automotive Retailers

Sat, 16 Jul 2022 13:42:36 -0400

There is strong, then there is Tara Strong. This week I was honored to have Spectrum Reach’s Automotive Director of Sales & Strategy, the incredible Tara Rego on the show. Raise of hands, how many knew she was a certified badass that served in the Army? She was already Certified Platinum in the area of bad-assary; yes that is a word. Then you find out she was a Sergeant. Come on. It is unfair. We are discussed how all these experiences from her pre-auto life helped prepared for life, auto, and leading.

Tara is a powerhouse and one that is always delivering connections for automotive retailers and helps answered common questions about OTT/Streaming that can be implemented at any level of your business. Consider this your introduction guide to OTT all things Streaming. Maybe you recently took the first step into this arena or are simply wanting to know more. Well, you are tuning into the right episode!

Here are some topics we are tackling in today's episode:

- What to Look for When Choosing A Media Provider

- Who to Trust When It Comes to OTT and How to Go About This

- How to Successfully Have Data Driven OTT Results

- What Campaigns Do Best

- Branding vs Selling Campaigns on OTT

- What are OTT, CTV, Streaming TV, and All These Crazy Acronyms?

Connect & Follow Tara Rego: https://qrco.de/bdB3YC

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

2:29 What Tara and Her Department Do at Spectrum Reach

5:36 Deterministic vs Probabilistic Data

7:50 How The Army Has Helped Prepare Tara for Life, Auto, and Leadership

15:53 Common OTT Questions: What to Look for When Choosing an OTT Vendor?

19:17 Acronym Breakdown: What Does OTT Mean? What Does CTV Stand For? What Do All These Letters Mean?

26:28 Common OTT Questions: How To Administer a Successful Streaming Campaign? What OTT Campaigns Work Best? Do Branding or Selling Streaming Campaigns Work Better?

33:30 Parting Thoughts from Tara: Continually Inspect What Should Be Expected. Always Double Check Reporting by Checking Specifically Checking the Where. Don't Forget the Why and How. Keep Yourself Informed. A/B Testing

36:24 Lightning Round Questions

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#FactsNotFeelings #BZConsultants #TaraRego #BZConsultantsGroup #FactsNotFeelingsFriday #AutomotiveNews #SpectrumReach #StreamingTV #OTT #CTV #CPM #DisplayAds #Branding #WhatIsOTT #Army #ArmyStrong #TaraStrong #Veteran #Badass #DeliveringConnections #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing

Monday Recap: Jump on The Train

Mon, 11 Jul 2022 13:08:35 -0400

Anyone else still pumped from Friday's Amazon Advertising Crash Course with Vasilios Lambos show? I have so many pages of notes! Man, Vasilios was dropping knowledge bombs left and right. I gotta ask what was your biggest take away?

Watch Show: https://bit.ly/3aBzKKy

Listen to Show: https://bit.ly/3ABZp0t

Was it the fact that Amazon is a $30 Billion machine advertising machine, bigger than YouTube, and growing?

Was it the insight that how lower inventory doesn't mean that demand has slowed down and advertising should reflect that?

Maybe it was leaning about Amazon Garage or that all Devices are not created equally?

I love how he is constantly thinking outside the box: streaming audio and making this more affordable.

Maybe it was simply "get your shit together and start investing in Amazon?!"

Let me know in the comments your biggest A-ha moment or what you are taking back to the dealership. If you haven’t, also let me know why. What are your hesitations?

Connect & Follow Vasilios Lambos: https://qrco.de/bdA9vT

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Follow, subscribe, and never miss a show!

#AmazonAdvertising #FactsNotFeelings #BZConsultants #FactsNotFeelingsFriday #MondayRecap #BZConsultantsGroup #VasiliosLambos #CognitionDigital #Amazon #AmazonAds #AmazonGarage #OTT #DisplayAds #AmazonPrime #StreamingTV #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing

Amazon Advertising Crash Course with Vasilios Lambos

Sat, 09 Jul 2022 21:18:53 -0400

Join me as I sit down with CognitionDigital.io's Chief Marketing Officer & all-around programmatic genius, Vasilios Lambos. We talk all things Amazon Advertising. Maybe you have just started on your Amazon journey; you are thinking about venturing into it, or you have no idea whatsoever about it, but you have been meaning to investigate! This is a conversation you don't want to miss! Let's do this!

0:00 Start

1:27 Vasilios Intro, How CongintionDigital Came to Be, Helping Solve Programmatic and the Amazon DSP Issues

3:36 Misconceptions: What Exactly Is Amazon Advertising and What Does It Do? Breaking Down the Facts

4:56: $30 Billion Worth of Reasons To Choose Amazon Advertising

5:43: Programmatic for Dealers and How to Capitalize

7:17: How Amazon Spend Relates to Other OTT/Streaming Services? Should I Be Spending More Than I Was In 2020?

8:13: Lower Car Inventory Doesn't Mean Demand Has Slowed Down: Consumer Is Searching and Shopping More

9:41 What Is Amazon Garage? Breaking Down The Facts From Feelings on What Amazon Garage Is and How Dealers Can Benefit From It

16:38 Breaking Down the Location and Environment of Amazon Ads. Where Are Amazon Ads Served? Where Can Amazon Advertising Be Found? How Does Amazon Advertise Their Products? What Is Amazon's Marketing Channel?

18:07 Not All Devices Are Created Equally. Placement Is Only Part of the Equation - Usage Is the Other Major Player

20:42 What Are The Pros and Cons of Amazon Advertising? Should I Use Only Amazon Advertising or Do I Need Other Mediums?

23:11 How Do You Measure the Success of an Advertising Campaign? How Do You Measure Ad Performance? What Is ROAS In Amazon Advertising?

25:55 Hey Alexa…Streaming Audio and The Next Wave of Advertising through Smart Speakers

31:26 Who Is An Amazon Customer? What Is An Amazon Customer and Why Should YOU Care? Have You Changed Your Process for Them?

32:39 Looking to Start with Amazon Advertising? Where Should You Start? What Steps Does One Take? What Advice Does Vasilios Have For You?

37:26: Lightning Round Questions

40:30 What Is Vasilios #1 Facts Not Feelings He Battles?

44:17 Coffeyville & Google Analytics - Yeah Look It Up

Connect & Follow Vasilios Lambos: https://qrco.de/bdA9vT

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

#BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #VasiliosLambos #CognitionDigital #Amazon #AmazonAds #AmazonAdvertising #AmazonGarage #OTT #DisplayAds #AmazonPrime #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing

What The Phub?!

Fri, 01 Jul 2022 15:47:21 -0400

Think about it, when you're IGNORING someone and looking at your phone & NOT paying attention to them, what are you doing? Checking social media, checking scores, scrolling through photos, hell we're even looking through photos of the people right in front of us, or maybe we are swiping right…or left! The PROBLEM: Phubbing. No this isn't Brooke-ish. Phubbing is ignoring someone in favor of your phone & it hurts relationships and is costing you money.

If you're talking to someone & their phone is present, your guard is up & you know they are not listening/paying attention. Numerous studies have been done on this: partners experience depression & less satisfaction with life, friendships aren't spare as we see our friends as less polite & less attentive that phub us. One feels disrespected & not heard. Well you are saying to yourself, “Brooke, I don’t check my phone…it's on the table.” Yeah no. That's like me saying I'm going to stop buying Jordans & then slowing down to one/week.

Think of the last dinner you attended. If the phone was on the table, did you feel better, or were you simply waiting for it to ring/for the person to grab/check it? You know the most important thing in the room was the damn phone! Numerous studies have proved this. Simply having the phone present during a conversation interferes with the ability for humans to connect, experience true empathy, & at the core of any true friendship! We feel more empathy when these little devices are tucked away & out of sight.

When you were phubbed, you most likely you felt unheard & disregarded like a piece of trash. What did you do? Turned to your phone!! Why? You wanted to feel included! Here's the kicker, social media actually makes us feel MORE alone!

Now think of this in a business setting. If you're in a meeting & your manager has their phone on the desk, what does that do to the employees? What message is that sending to the team? Think how much more successful the message would be if the phone was tucked away & out of sight where neither party is fighting for attention, whether subconsciously or now consciously? Now take the scenario where a customer/client is across from you & a phone is present. You are telling the customer upfront you don't hear them & don't care about them, AND have given them permission to use their phone. What happens when a customer picks up a phone in a dealership...they shop our competitors! It is not enough that every time we leave them they are shopping them, now we have willingly told them: pick up the phone & use it! Why not instead, connect with them, show them you truly care, and that you care enough to put yours away for the duration of the conversation? Having the phone outs makes it that more difficult to close the deal as you have lost the connection.

Nicholas Kardaras, former Stony Brook Medicine clinical professor and author of Glow Kids, goes so far as to liken screen time to digital cocaine. Consider this: The urge to check social media is stronger than the urge for sex, according to research by The University of Chicago’s Wilhelm Hoffman.

Greatest needs are Food, Shelter, and positive social connections with people. Crucial for health and happiness and is worse than smoking, high blood pressure and obesity!

0:00 Start

0:47 New Time, Same Brooke

1:22 Idaho Falls, Melaleuca Freedom Celebration Fireworks, July Fourth Plans and Grilling Favs

2:16 No Live Show on Monday

2:48 What The Phub?

3:29 Vacation vs Trip, Leave Phones Behind, Home Depot

6:31 What Is Phubbing?

7:43 Why Phubbing Is Hurting Us

9:25 What Happens When You Feel Disrespected and Not Heard - Phubbing Is Costing You Money and Relationships

14:02 What Message Are You Sending?

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

#FactsNotFeelings #phubbing

Monday Recap: Know Your Worth

Mon, 27 Jun 2022 14:02:00 -0400

If you missed Friday's video, first off, shame on you! Now go back and watch/listen to it.

Listen: https://bit.ly/3u3UalW

Watch: https://bit.ly/3ynEL2v

I mentioned a little Nike mishap. Well, 3 of the numerous pairs of Js showed up over the weekend. The excitement that boils up inside of when the notification hits that a pair of shoes is being delivered, and then the pure joy that washes over me when my phone dings that the shoes are here and the Ring goes off that they have been delivered. Man, it is like Christmas! I have not even the open shoes and…oh new the smell of new Kicks!! I tear open the box. I slowly peek in to see how Jordan and the Team have designed the shoebox: is it a classic OG style, white, something new? Then I carefully open and look to see which tissue paper has been chosen to protect my beauties as I am engulfed by the only smell that beats new car smell: New Kick! I study every angle of the shoe and pour over the details. As the euphoria is at an all time high, I know yet again that the photos and videos online NEVER did the Js justice!

Where the hell am I going with this? Do you know your worth?

Robin Wilson, Founder of SVP Agency and all around kick ass boss babe, posted this the other day and wanted to not only reiterate it, but scream it: “Stop low balling your business to satisfy cheap people. They pay full price for Jordan's and Michael Kors they can pay you too.” As someone who buys those Js, yes!!

Oddly enough, I had the exact same conversation with another friend about a week prior on the same topic. Why are so many of us lowering to accommodate others, especially when companies are making record profits. You know if you are worth it, so ask for it. Lowering your cost, means you are lowering the value of you and your worth. Stop it. Whether it is Nike/Jordan raising the price of their shoes, chicken that is double, the photographer that costs more, everything costs more, those that are damn good at what they do will cost more.

Follow Jarrod Kilway on LinkedIn: https://bit.ly/3HScyUw

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

0:00 Start

2:54 Jarrod Kilway Episode Recap: My Takeaways

3:24 First Takeaway: Keep Growing, Learning Everyday, & Never Stay Stagnant

3:49 Second Takeaway: The Present and Future of EVs

4:14 Third Takeaway: Not Thinking Only For Here and Now - Think About Future

5:44 Brief Recap of Nike Mishap and How I Benefited

5:58 Do We Know Our Worth? How Is This Related to Air Jordans?

9:29 Are You Low Balling Your Business to Satisfy Cheap People?

11:14 PSA: Know Your Worth and Charge Accordingly

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#BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #JarrodKilway #AutomotiveNews #40Under40 #Konect ##Konect #Konectai #LoveConnection #SmarterMarketing #AI #Carllage #BeKind #KnowYourWorth #Nike #Jordan #JordanBrand #SneakerHead #Kicks #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing

Jarrod Killway: The Love Konect-ion

Fri, 24 Jun 2022 16:18:42 -0400

Today you better have already had your coffee/caffeine fix, because we are coming in hot! I am bringing in...drum roll please...Automotive News 40 Under 40 Nominee, Auto Genius Founding Member, former Director of Digital Strategy and Solutions for Germain Automotive Partnership, now VP of Strategy and Success at Konect.ai, and maybe most importantly, my Metaverse and Name Tag Buddy: Jarrod Kilway! Really we could probably mic drop simply based on Jarrod's titles, alas we have a show to do, so let's do this!

Jarrod and I both have a passion for a seamless customer journey. In order for this magic to happen, it is essential that everyone and everything talks to each other, that everything is integrated. Sooo the question is how does one have smarter marketing with AI, while still having the human touch? As more and more OEM mandates are pushed down the line, this leads to the domino repercussion effect on the dealer, which in turn impacts the consumer. How do you still show your uniqueness and connection with the consumer? EVs present a whole new world of opportunity when it comes to technology. Are you capitalizing on this?

Jarrod and I jump into all of this today. How are you and your dealership utilizing Smarter Marketing? Are you using AI?

Follow Jarrod: https://qrco.de/bd5Hmd

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

0:00 Starting Strong

4:26 KBB ICO Dealers and Leads

7:13 HR & Recruiting: How to Streamline

8:25 Auditing Hiring & Onboarding Process

19:08 Be Open Minded, Ask Questions, Don't be Stagnant

19:59 Learn Something New Everyday

20:59 Don't Be Come Stagnant, Moldy, and Smelly

22:42 EV: What's Next on the Horizon

31:55 Lightning Round Questions

37:39 What's On Brooke's Feet - Nike Mishap

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#BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #JarrodKilway #AutomotiveNews #40Under40 #Konect #Konectai #LoveConnection #LoveKonection #SmarterMarketing #AI #ColbyJoyner #BrianKramer #Carllage #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing

In Case of Emergency, Break Glass

Mon, 20 Jun 2022 13:56:58 -0400

Before I jump into the show, I know I told you all I would reveal the big guest for this Friday…we have...drum roll please.. Automotive News 40 Under 40 Nominee 2022, the incredible Jarrod Kilway! Do Not Miss This Friday!

While in Utah last week, I was waiting for the elevator up to my room, like a million times prior, and see "In Case of Emergency, Break Glass." Then the thought hits me: "Have we broken the glass?"

I feel we are at a crux in our industry right now. Anyone else lost count of the number of times JFK's quote of "the time to repair the roof is when is sun is shining"? Anyone else find that a bit alarming? Who is heeding this warning & taking action? Who's broken the glass as they have seen the emergency looming? I know that many have. Those that have joined the the GA4 Council have definitely broken the glass as this is massive emergency & are joining forces to take action immediately. Are you refocusing your training efforts? What about concentrating your energy on your employees & ensuring they know are appreciated? Are you truly investing in them? It starts at the top & trickles down, so ensure the one leading you into battle, or in this case into the fire, is the leader & the captain you can trust. Are you truly investing in them? It starts at the top and trickles down, so ensure the one leading you into battle, or in this case into the fire, is the leader and the captain you can trust. If this person is not, break the glass in case of emergency. We are at too crucial of a crossroads to waste time. Do your customers shop at your store because they have to or they want and choose to? Are they telling their friends about their experience at ABC Retailer and how seamless, effortless, and how they won't buy a car/shop anywhere else?

If you have broken the glass, congratulations! Maybe you only took the little mallet and tapped on the glass. Maybe you still don't see the emergency looming. Break the damn glass!

Sales vs Fixed Ops Shootout Show: https://lnkd.in/eAFDkMwT
Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Follow, subscribe, and never miss a show!
#BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #BreakGlass #BreakInCaseOfEmergency #InCaseOfEmergencyBreakGlass #InvestInTheBest #FixRoofWhenSunny #JarrodKilway #AutomotiveNews #40Under40 #Carllage #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing Ian Nethercott Jeff Polo Colby Joyner

What Can We Learn from Keratoconus?

Fri, 17 Jun 2022 13:17:03 -0400

Another week in the books. Between the honor of being on others' shows this week and a busy travel week, it is has been a doozy! This Monday, I am back on the #AutoHubShow. They may have to start charging me rent! We are coming to you this week from west cost and the 801...that is Utah for those that don't travel a lot and somehow don't have area codes stashed in their memory! I never grow old of the Wasatch Mountains.

What is Keratoncous? No, it is not Brooke-ish, but I applaud you in your guess! In 2008, I had a corneal transplant. With any transplant, one will forever have a lifetime relationship with their doctors. Every six months for the rest of my life I see them. Even though I live in Chicago, the best of the best are in UT, so I fly to here. $$$ = Yes

This got me thinking about our trade, our industry. Don’t we want our customers to be lifetime customers? What are we doing to ensure this? Are we meeting their expectations and their expectations of us?Are we treating those loyal, VIP customers as that VIP OR letting the relationship become lackluster? Would customers or our employees follow us wherever we go? Are our employees masters are what they do: both at the personal level and technical level Is mutual response shown? Do we provide a reason to NOT leave/shop elsewhere? Do the know they are #1, or better yet not a number?! Are we under promising and over delivering or the other way around? Are we continually keeping the customer updated throughout the process, even if that is, “hey I haven't heard back but didn’t want you to feel alone in this.” Do we do what we say we will do? What is expectation vs reality?

What are you doing at your store to ensure lifetime customers keep coming back?

Sales vs Fixed Ops Shootout Show: https://lnkd.in/eAFDkMwT
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Monday Recap: Graduations and Commencing Into The Next Chapter

Mon, 13 Jun 2022 17:28:23 -0400

Did David Long not send us into the weekend the right way or what?! What was your biggest takeaway from our conversation with him? If you haven't already connected with David, you are missing out on knowledge left and right!

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It is Graduation Season. Chris's niece Abbie graduated over the weekend with her Masters. Incredible accomplishment with two adorable little boys and ever supporting husband Kris. The President of the college brought up a simple yet very wise statement in addressing the recent graduates. Commencement means to start, to begin and how this was the beginning of a brand new chapter for them.

As Brian Pasch leads us into the uncharted GA4 Front, we are commencing into brand new territory. I for one am ever grateful to have him as our fearless leader. Look at this list of names! It is incredible to see the companies answering the call! Brian Kramer equated this council to "Bluetooth having a IEEE (Institute of Electrical and Electronics Engineers) or SIG Standards for Modern Retail KPIs." GA4 Council Assemble!

Today is a packed today! I may need an extra bowl of Wheaties and...mug of tea!

Join me today on Jeff Polo and Ian Nethercott's Auto Hub Show "The Inclusive Marketing Show" this Monday at 10 AM CST: https://bit.ly/3myVppc

Join me on Ted Ings After Dark at the Fixed Ops Roundtable® at 7 PM CST: https://bit.ly/3xFiVpV

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David Long: Structured Discipline and Consistency Will Always Win the Day

Fri, 10 Jun 2022 15:23:22 -0400

Today we hit the ground running with the one and only David Long. David holds many titles: Executive General Manager for Hansel Auto Group in Santa Rosa, California, Founder of Pandemic of Positivity, Consultant, Creator of "All Things Used Cars" on Clubhouse, manages 58 Used Car Buying Centers from here to Brazil, and many more allocates that could take up this entire page. What is his greatest accomplishment and important title? Being a father and grandfather.

David and I sit down and chat about how he became the Used Car Guru, the current state of automotive and how his team is prepared for whatever happens today or a month from now. We dive into Fixed Ops and how crucial tire sales are to our industry. Shoutout to TraXtion for the the tire stats.

Anyone that knows David, knows he is the definition of positivity and love. Join us as we dive into what has makes him and the Hansel Auto Group so successful month after month and year after year.

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Join me on Jeff Polo and Ian Nethercott #AutoHubShow and Podcast "The Inclusive Marketing Show" this Monday at 10 AM CST: https://bit.ly/3myVppc

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Monday Recap: Do You Hear Us?

Mon, 06 Jun 2022 10:23:11 -0400

Sooo, Friday was fun right?! We decided to test the limits of the whole technology and people theory on a Livestream. Huge thanks to the many that jumped in full force and assisted.

I guarantee all that listened felt better. happier, and all around had a better day as Laurie has a way of doing that to people.

Watch Friday's show with Halter: https://lnkd.in/giBkgeaW

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To add to the Friday excitement, Brian Pasch's Open Letter to Ford Motor Company CEO Jim Farley was reshared over 9,000 times in just 24 hours. Were you one of the 9,000? Did you read it? Key takeaways:

1. Is Ford changing their building standards and facility requirements today to minimize the investments dealers need to make for new facilities or facility upgrades?

2. Who is going to work out upside-down trades or poor credit customers?

3. Trade In: Who is purchasing the vehicle and where does it go?

4. Certification Process: Who is certifying pre-owned vehicles?

5. What is your risk tolerance when other OEMS have vehicles available on their lot ready to buy/sell? Average Consumers will not wait for the built to order model, especially when they can drive to competition and pick up an in stock vehicle.

6. What happens when Ford models and incentives do not sell through national inventory that was pre-built or orders fail to meet production goals?

7. Will local dealers have the ability to offer their own financing and F&I products, or will Ford control those offerings?

8. Profit Margins: How will profit margins be affected based on how dealers are currently use to making profits.

9. Ford's complexity of trims vs Tesla's is vastly different. Will this still be worth it to the consumer to order a Ford, OR will it stop them from ordering?

10. Who is going to design and build your national sales portal?

This week we have the one and only, All Things Used Car Guru and all around good guy, David Long on the show. In case you have been living under a rock or been taking a hiatus from social media, this man is everywhere! It doesn't matter what time zone, he is being interviewed or speaking somewhere...and for good reason! Do NOT miss this episode!

Follow David Long: https://qrco.de/bd5FE2

Car-llage: Do you have a story and photos about how your dealer, agency, etc works/worked well with another dealer/agency? I want to hear about it. Send me all the stories and photos you have about reaching across the aisle and helping a fellow colleague in the industry. Send all stories to info@bzconsultantsgroup.com

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Laurie Halter: Find Your Spark

Fri, 03 Jun 2022 11:50:16 -0400

If you are in the same room with the incredible Laurie Halter, you will 1. Instantly feel better 2. Feel the love that she exudes 3. Be a better person 4. Be able to tackle the day She has this innate ability to find the very best in a person and let that person's talent shine bright like a diamond! #Rihanna While she may be known as the master connector in our industry, #BossBabe and owner of Charisma Communications, and epic Podcast Host on Carearing, maybe her better title, is Mom and ever grateful for each day on this earth and for those around her.

Follow Laurie: https://qrco.de/bd4jiW

Donate to Uvalde Texas Elementary School Shooting Relief: https://bit.ly/3MPI0EK

Car-llage: That Brooke-ish you say? You are 100%, and congrats on following my language! WTH is it? I want to hear about all the amazing ways our industry comes together. Do you have a story and photos about how your dealer, agency, etc works/worked well with another dealer/agency? I want to hear about it. Send me all the stories and photos you have about reaching across the aisle and helping a fellow colleague in the industry. Send all stories to info@bzconsultantsgroup.com

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G'Day Mate! Let's Put Another Shrimp on the Barbie

Mon, 30 May 2022 10:27:58 -0400

USA! USA! USA! It's Memorial Day, which means a couple things. The majority of people have the day off...except sales! Enjoy your cookout at the stores. The rest of us are enjoying our day around the BBQ, in the sun, and with friends. The real reason we are able to do all this is due to the name of this holiday: Memorial Day, originally know as Decoration Day. It is a day set aside to honor the men and women who died while serving in the U.S. military. Never forget the true meaning of this ever importnat holiday. What are you grilling today?

It is graduation season. This one hits big time with me. I come from a large family, and the first of the 14 nieces and nephews is graduation tomorrow. I couldn't be prouder of the woman she is. Looking back at old video footage, it is quite incredible how far technology was evolved. Did you know that the camera on the iPhone 10 and above is better than what Spielberg used to film Jaws. Can you imagine what how much more advance the camera is on a Samsung?! :) Next time someone gives excuses about not having a "nice" camera," gently remind them of this little factoid.

This week kicks off Pride Month. It is observed in June to honor the anniversary of the Stonewall Uprising, a touchstone event in LGBTQ history that laid the foundation for Pride. Chicago celebrates in style, as they should! Do we know any other way? Don't be your child's first bully.

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Larry Feldman: Uniting in Love, Got Techs?, Car-llage, DMSC Wrap up

Fri, 27 May 2022 14:06:18 -0400

It takes all of us. It takes all of us uniting in love, locked arm in arm. On May 24, nineteen students and two adults were killed in a horrific shooting at Robb Elementary School in Uvalde, Texas. GoFundMe has stepped up and provided a one stop landing page that has been 100% vetted for donation options that are trustworthy and safe. Let's all unite to help anyway we can to help these families that are grieving in unimaginable ways. Thank you to the ASOTU Crew for sharing this link to our automotive family.

Donate to Uvalde Texas Elementary School Shooting Relief: https://bit.ly/3MPI0EK

There is no way to seamlessly transition from what happen this week to anything else. Here we go...

Larry Feldman, President of Career Changers USA, is on the show this week and you better be on your second cup of coffee to keep up with us! Larry may go down as the best trainer and recruiter. Listen and watch to see why. Strap in for this one!

Connect with Larry: https://qrco.de/bd37M7

Car-llage: That's Brooke-ish you say? You are 100% correct, and congrats on following my language! WTH is it? I want to hear about all the amazing ways our industry comes together. Do you have a story and photos about how your dealer, agency, etc works/worked well with another dealer/agency? I want to hear about it. Send me all the stories and photos you have about reaching across the aisle and helping a fellow colleague in the industry. Send all stories to info@bzconsultantsgroup.com, tag BZ Consultants, me, #Carllage, anything you can to get the amazing stories in front of me!

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Monday Recap: DMSC, Roar Wine, Delta, Loyalty, PST

Mon, 23 May 2022 14:40:55 -0400

Happy Monday Everyone! DMSC is bring the heat for sure...and I am not just talking about the weather! Speaking of which, running in 65 with 0 humidity feels like running in 50 in Chicago. Wine and 80...how does anyone every leave here?! The only downside..this time change...man! I am not 20 anymore!

First day of DMSC is in the books and have had some great speakers so far. You want to be pumped up for you Monday, go listen to Shari Levitin to for 2 minutes!

Brian brought up a story yesterday on the Main Stage that I was contemplating telling, so I jumping in full force today. I rarely throw around status as I am not "Me Monster" (thank you Brian Regan) and quite frankly someone will always have more miles, points, etc. That being said, loyalty, especially when, we will call it extreme loyalty, is involved. I used to fly an insane amount. In all years flying, my flight out here had the absolute best flight attendant ever. Talk about someone loving your job! Cut to the polar opposite experience trying to check into the hotel...also where I hold an obnoxious status and have for almost 15 years.

Day 2 of DMSC and Day 2 of wine...LFG!

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Tim Cox: Just for Today

Fri, 20 May 2022 10:07:11 -0400

Get your writing utensil ready as Tim Cox is coming to the Facts Not Feelings Mic and bringing the heat! He is dropping knowledge bombs left and right! Oh and did I mention this weekend will be the the 2 year anniversary when yours truly was listening to Tim speak, and I had no idea that Facts Not Feelings would be born?!

I guess an interview THE Brooke Furniss on Facts Not Feelings was not enough for Tim and the CarNow Team...they had to go and announce a partnership with Don Brady's Ship Your Car! Seriously?! Come on, it isn't even fair, Chat provider, digital retailer, Darwin partnership, Crypto, now Ship Your Car, and more yet to come!!

Tim is always full of quotable moments, and this episode is no different. Sit back and enjoy!

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Monday Recap: Digital Dealer and Championing All, Use It or Lose It, iPod, DMSC, and Tim Cox

Mon, 16 May 2022 10:13:13 -0400

You are looking at the title and thinking how am I going to pull all that together....glad you asked! Sit back and watch!

Digital Dealer is officially in our rearview mirror. It is incredible to see such brilliant and amazing humans come together to move this industry. As a female in this industry, I love seeing females championing other. We have so many epic women in this industry. Laurie Halter is the epitome of helping another. You need anything, she is there for you. Let us not be suckered into belittling others and other companies so that our candle may shine brighter.

Last week we jumped into the Metaverse with Brian Kramer, Jarrod Kilway, Dusty Sutherland, and Wendell Hardy. It got me thinking to my first Oculus experience and how far the technology has advanced. When I was Disney, they technology is more like 5D: smell, sound, wind blowing in your luscious locks, etc. When will we have new car smell?

This weekend we stopped by Comiskey Park....yes I typed that right as I can't call it Guaranteed Rate Field to watch my Yankees play. I busted out my Jeter Jordan 11s for the game. While, it was the only game the Yankees lost...crying face Jordan here...I was still glad I broke the seal on the Js. They are meant to be worn. Cut to automotive metaphor: how many amazing pieces of technology do we have but we say "well we are not quite ready to use it," or better yet don't use them at all?! Wear the shit out them! Which brings me to the iPod! I still have the OG from, what,..2007? Don't hate, I love music and have ton of it! iPod Touch has been discontinued. Did anyone still know the iPod Touch was still being sold?

Wrapping up, DMSC is next week in Napa. Can't wait to see a lot of the same amazing faces and some new ones as well. This Friday, we have the one and only Tim Cox on the show. You will not want to miss it!

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Metaverse Team Assemble: Brian Kramer, Jarrod Kilway, Dusty Sutherland, and Wendell Hardy MetaMask Up and LFG!

Fri, 13 May 2022 10:15:24 -0400

You asked, I delivered! Boom! The Metaverse Team is here to give you quick intro into the this crazy virtual world and the basics of how to get started. I promise to keep this high level as this is new to most.

You may be asking yourself, why is this even important? Isn't this all science fiction and smoke and mirrors. Citi predicts the Metaverse is an $8-13 Trillion Market opportunity. Not sure about you, but I want a piece of that pie for sure! Furthermore, people are more at ease in the Meteverse. Razorfish's Study found that 52% of Gen Z Gamers feel more like themselves in the Metaverse than in real life. 65% believe that their online relationships are just as meaningful as offline ones 1 in 2 feels gaming improves their mental health. Today, 15% of Gen Z’s “fun budget” is spent in the Metaverse. In five years, it’s expected to hit 20%.

Convinced? Get back to your Lego days as a kid and start building your worlds!

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Monday Meeting: Long Shots Pay Off, Let the Ace Team Assemble, and UFC

Mon, 09 May 2022 09:29:45 -0400

It is Monday and we are on location in Sunny Tampa at Digital Dealer! Let the shenanigans commence! Good luck to all the speakers, you re going to crush it!

So apparently there was a horse race this weekend? Holy shnickies Batman! Rich Strike (80-1) odds, was largest Kentucky Derby winner since 1908. Never count out the underdog and never stop believing!

Also this weekend, Charles Oliveira was stripped of his UFC Title after missing weight for Justin Gaethje fight. This is the first time a UFC fighter has failed to make weight for a title fight since 2016. Could you. imagine this stringency in any other environment?

Kudos to Ace Hardware. Their latest ad caught my attention. They are now offering free assembly and delivery. They seem to always be listening to their customer and finding new ways to compete.

Good News & Bad News, GA4 Latest Mayhem. Kentucky Derby, and Big Happy Mothers Day!

Fri, 06 May 2022 11:26:04 -0400

A lot to unpack this Friday morning! Bringing you in on the special project I have been working on with some brilliant minds in our industry *Cough...Name Drop* Brian Kramer, Dusty Sutherland, and Jarrod Kilway *Cough...Name Drop*

Spatial and Ready Player Me dropped some incredible looking avatars, and we are definitely checking them out! Thank you, Shea Richburg for posting about this update!

The Pasch Brothers and PCG Digital are at it again and created a MUCH needed GA4 Training and Development Courses and are filling seats for a GA4 Council.

Learn More About GA4 Council: https://bit.ly/3sgRj8x

Digital Dealer is next week, and I am stoked to be seeing old friends, new friends, and be connecting in person. Who are you must excited to hear and see?

Lastly and most importantly, it is Mother's Day weekend. Pick up the phone and call your Mama if you are lucky enough to do just that! "All that I am and that I hope to be, I owe to my Angel Mother." - Abraham Lincoln

Enjoy! Subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts!

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Monday Recap: Nike NFT, Tire Sells, Go Pro SD Card Issues, #AutoHubShow Podcast, and Secret Project

Mon, 02 May 2022 10:27:25 -0400

Are you down to drop 6-figures on Nike's NFT? Yes, you heard that right. Nike and RTFKT studios dropped their NFT, and it has broke the bank! Mind you that you cannot wear these shoes and at the current time, there is no new kicks smell as they are virtual.

Who out there is tracking tire sells? Did you know that TraXtion scanned 35 million vehicles, and 45% needed alignments, rotations, or new tires. Here is the kicker: 92% of consumers defect from dealer department to buy tires to buy somewhere else. As someone who has works with Mike Anderson and attended/spoke at more Axalta Repair Conferences taught by Mike than I can count, don't get me started on why one should never stray from the dealership when buying tires!

GoPro, please do something about your SD formatting card issues.

Lastly, you don't miss #AutoHubShow Podcast today ay 10 AM CST as we dive into what the best technology is for you and your business.

Details Here: https://lnkd.in/eEtAePsR

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What's Your Everest?

Fri, 29 Apr 2022 11:06:39 -0400

We are "tackling" the NFL Draft, waving goodbye to AJ Brown, taking a page from SemRush's book on why it is so important to treat your clients and customers like a human and never take them for granted, and giving a huge shoutout to Sean Bingham and his epic summit of Mount Everest. Only 6,014 people had climbed Mount Everest as of Dec 2021. Sean can now be added to this this. What's your Everest?

Sean Bingham

This Is How We Bingham

Our Life In Holland

Jared and Britt

Dan + Chelle

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Monday Recap: Metaverse and More

Mon, 25 Apr 2022 17:00:14 -0400

Meta, Meta, and more Metaverse! Ramesh and John enlightened all of us on Friday about what the Metaverse and virtual reality truly is and how it can help businesses if used correctly. With people like Brian Kramer leading the charge on meeting the customer in the Metaverse and Kevin Frye tearing down the Crypto barrier, our industry is in good hands.

Today I am honored to be a guest on Ian Nethercott and Jeff Polo's #AutoHubShow and Podcast at 10 AM CST. We will be discussing how the Metaverse will change the way car dealers advertise and sell vehicles to the customers of the future.

Join Ramesh Ramloll's LinkedIn Network

Learn More About the RezMela software developed by Ramesh Ramloll, John Hopkin, and their team.

Watch RezMela YouTube Tutorials Videos

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Ramesh & John Hopkin: Two Veterans Discuss What It's Like to Work in the Metaverse

Fri, 22 Apr 2022 08:00:25 -0400

Whether it is Mark Zuckerberg (Meta ex Facebook CEO), Jensen Huang (Nvidia CEO), or Wall Street analysts, everyone wants a piece of the Metaverse. Media outlets have extensively covered the Metaverse as a potential future workplace or Internet.

Several years ago, Ramesh Ramloll and John Hopkin, two pioneers of virtual worlds, made the Metaverse their workspace. I asked them about the Metaverse as part of our weekly Facts Not Feelings Chat. It was a long and interesting conversation. Our 2 hour conversation was cut down to 20 minutes. The rest of the footage will be released in bite-sized chunks as time permits. I let our honored guests take the wheel and show me around the Metaverse and their virtual world. Come along with us!

A little bit more about our guests:

Ramesh Ramloll is the CEO of DeepSemaphore LLC. He brings to the table deep expertise in VR, 3D sound, Haptics, Human Computer Interface (HCI), AI and Computer Supported Cooperative Work (CSCW). Currently he holds a patent in systems and approaches to speed up VR content production and consumption for training applications.

John Hopkin is a Software Engineering Wizard. Over the years, he has built applications across a multitude of platforms. He is the lead software developer and application designer for the RezMela system.

Both Ramesh and John are ardent supporters of the open source software development process.

Learn More About the RezMela software developed by Ramesh Ramloll, John Hopkin, and their team.

Watch RezMela YouTube Tutorials Videos

Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts!

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BZ Consultants Instagram: @bz_consultants

Brooke Instagram: @mjluver23

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Twitter: @BzConsultants

#BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #DigitalMarketing #Ramesh #JohnHopkins #RezMela #VirtualReality #Meta #MetaVerse #AR #AI #VR #Nvidia #SecondLife #OpenSource #Consultant #BrookeFurniss

Monday Recap: There is Enough Room In The Sandbox for All of Us

Tue, 19 Apr 2022 13:05:45 -0400

No need to double check the calendar...yes today is Tuesday and not Monday. We are switching it up this week and doing the Monday Recap on Tuesday! This Friday we dive into the Metaverse and Virtual Reality with the brilliant minds of the CEO of DeepSemaphore LLC, Ramesh Ramloll, and Software Engineering Wizard and lead software developer and application designer for RezMela system, John Hopkins.

Let's never forget there is enough room in the sandbox for all us. Champion one another. Encourage the person next to you. The world and our industry are better when you not only succeed, but those around you as well. Pull others forward with you, help educate your colleagues, and root for others vs belittling them. Shitting on someone on proves your own insecurities.

Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts!

Connect and Stay In Touch!

BZ Consultants Instagram: @bz_consultants

Brooke Instagram: @mjluver23

Twitter: @BzConsultants

#BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #TuesdayRecap #Ramesh #JohnHopkins #RezMela #VirtualReality #Meta #MetaVerse #AR #AI #SecondLife #OpenSource #PlayInTheSandboxTogether #Cooperation #DigitalMarketing #Automotive #CustomerExperience #Consultant #BrookeFurniss

Facts Not Feelings LiveStream: Breaking Barriers

Fri, 15 Apr 2022 11:46:46 -0400

Today we pull an audible and are going live for the first time in Facts Not Feelings history. Fingers crossed for no technical glitches!

With it being Jackie Robison Day, today we chat about breaking barriers. This week has been filled with women in sports doing just that: Rachel Balkovec's historic debut as the New York Yankees' Minor League team manager, San Francisco Giants' Alyssa Nakken makes making MLB history as first on-field female coach, going back to Kim Ng as she made history by becoming the first female and first Asian American General Manager in Major League Baseball history, or even Becky Hammon as she became the first woman to coach an NBA Team.

As a proud female that is also an owner, I love seeing these stories. I find it even more important to talk about them on today April 15, Jackie Robinson Day. What Jackie did not only for the sport, but for the human race, cannot be quantified. Let us all continually learn from him and continually break the barriers.

"The most luxurious possession, the richest treasure anybody has, is his personal dignity." - Jackie Robinson

Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts!

Connect and Stay In Touch!

BZ Consultants Instagram: @bz_consultants

Brooke Instagram: @mjluver23

Follow Andrea on LinkedIn

Twitter: @BzConsultants

#BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #JackieRobinsonDay #42 #JackieRobison #BreakTheBarrier #MLB #ColorBarrier #BreakingBarriers #75YearAnniversary #NewYorkYankees #Yankees #LADodgers #Dodgers #Giants #SFGiants #MLB #BossBabe #DigitalMarketing #Automotive #CustomerExperience #Consultant #BrookeFurniss

Monday Recap: Best Time of the Year, Know Your Rights, Customer Service & Process, Keratoconus

Mon, 11 Apr 2022 10:58:00 -0400

It's the most wonderful time of the year! The weather is starting to turn, all sports are in full swing, and there seems to be a light at the end of the tunnel of winter!

What was your biggest takeaway from my conversation with Andrea Amico, Founder of Privacy4Cars? Did you know that if you are in wreck that your data could be extracted as it is not protect?

I would like to challenge not only our industry, but all industries, to look inwardly and focus on and improve their customer service and processes. Right now our customer database is eroding underneath us and too many are focus on the short game. See the long game. If one can see the bigger picture and take care of not only their customers and treat them with stellar customer service, but their competitors, they will win over and over again.

Learn More About Privacy Cars

Download Privacy4Car App

Follow Privacy4Cars on LinkedIn

Follow Privacy4Cars on Twitter: @Privacy4Cars

Follow Privacy4Cars on Instagram: @privacy4cars

Follow Privacy4Cars on Facebook

Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts!

Connect and Stay In Touch!

BZ Consultants Instagram: @bz_consultants

Brooke Instagram: @mjluver23

Follow Andrea on LinkedIn

Twitter: @BzConsultants

#BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #DigitalMarketing #AndreaAmico #Privacy4Cars #DeleteYourData #KnowYourRights #DataCarsCollect #PhoneHygiene #PrivacyProtection #PrivacyMatters #VehicleCompliance #Data #Liability #FTC #Privacy #Automotive #CustomerExperience #PersonalizeTheJourney #TakeCareofTheCustomer #Consultant #BrookeFurniss

Andrea Amico: Cars Are The Third Screen

Fri, 08 Apr 2022 07:00:00 -0400

Think of the last time you were in a rental car or when you turned your car back into the dealership. Did you delete your phone's information from the car? When you were in the vehicle, how many other individuals had their phone's info left behind on car? Do you know truly know what your car knows about you and what others have access to when you don't delete your data?

Andrea Amico, Founder of Privacy4Cars, sits down with me as we dive into the ever-growing security problems with phones, privacy of personal data, the automotive industry, and how he is proving that not all heroes wear capes!

Learn More About Privacy Cars

Download Privacy4Car App

Follow Privacy4Cars on LinkedIn

Follow Privacy4Cars on Twitter: @Privacy4Cars

Follow Privacy4Cars on Instagram: @privacy4cars

Follow Privacy4Cars on Facebook

Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts!

Connect and Stay In Touch!

BZ Consultants Instagram: @bz_consultants

Brooke Instagram: @mjluver23