Affiliate Nerd Out

How Brands Can Reach 3 Million Asian Shoppers With Buy&Ship - Jeff Unze

Tue, 06 Oct 2026 11:00:00 -0700

3 million shoppers across Asia want to buy from US brands. Most can't, because those brands don't ship to them.

What if you could reach them without changing a single thing about your shipping?
I sat down with Jeff Unze, North American GM at Buy&Ship, to talk about how brands are doing exactly that. He also shares which product categories this audience goes after, and why it's not what you'd expect.

👉 Follow Affiliate Nerd Out for more publisher highlights and conversations on growing your affiliate program.

#AffiliateMarketing #CrossBorderEcommerce #PartnerMarketing #PublisherHighlight #AffiliateNerdOut #BuyAndShip

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

CJU 2026 Review: The Good, The Bad & The Rankings

Tue, 29 Sep 2026 13:00:00 -0700

I sit down with Brian Blancho from TicketSmarter to break down everything that went down at CJU. We are talking about an honest, no-holds-barred review of the event, covering the good, the bad, and our official star rankings.

If you are trying to figure out where to invest your budget and how to recruit affiliates in the performance marketing space, you can't sleep on live events. But is CJU actually worth the heavy price tag? Tune in to hear our raw take on the experience, the ROI, and what you need to know before booking your ticket for next year.

We jump into all the major categories, including the networking quality, venue layout, expo booths, food, sessions, giveaways, and standout parties. We also pull back the curtain on some major pain points, like the absolute disaster of an event app and the brutal 15-minute meeting schedule that wrecks your whole day if you fall even five minutes behind.

Subscribe to this channel for more affiliate program growth tactics and insider reviews.

Start your 7-day free trial and see how Alfie can transform your affiliate recruitment process today! https://www.alfie.io/

Connect with Dustin Howes on LinkedIn: https://www.linkedin.com/in/dustinhowes

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate News: Conference Secrets, Q4 Prep & Webinar Takeaways

Tue, 22 Sep 2026 13:00:00 -0700

It's go time for Q4. 🚨

If your Q4 plans aren't locked in yet, consider this your sign to finalize them this week.

On this Real Talk Friday edition of Affiliate Nerd Out, Christen Evans (she/her) and I cover:

1/ Why I'm heading back to CJU after 10 years

2/ The question that made a 10-year industry vet walk away from me

3/ Affiliate leaderboards: motivating or discouraging?

4/ How a 30-minute webinar turned into 60 minutes and 1,000+ views

5/ The one person to follow if you want to know how many days are left until Black Friday

👉 Coming up: my Affiliate Recruitment Masterclass. It's built from interviews with hundreds of affiliate managers about what's working right now.

#AffiliateMarketing #PartnerMarketing #Q4 #BlackFriday #CJU #AffiliateNerdOut

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Alfie Just Found 50 Perfect Affiliate Partners in 10 Minutes

Fri, 18 Sep 2026 11:00:00 -0700

Not leads. Not "maybe" contacts. Full profiles: contact info, why Alfie thinks they're a fit, fit score, traffic type, reach, and even soft signals like age and gender skew. Stuff that used to take me hours of manual prospecting just... populated itself.

In this episode of Affiliate Nerd Out I gave a live look at Alfie's new Advanced Campaigns feature, built directly from user feedback.

You can now:
1/ Target by influencer type, traffic source, and category
2/ Adjust age/gender demographics
3/ Filter by country

I've been in affiliate marketing for a long time, and I genuinely don't know why it took the industry this long to build something like this. It's not just faster; it's finding the right partners, not just more partners.

Christen Evans (she/her) and I also dug into Q4 prep, the Rakuten → Impact migration chatter, and a fine jewelry program that's been an absolute rocket ship (30/60/90 numbers included).

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate Marketing Is Changing: Honey, ShopMy & the AI Revolution

Thu, 10 Sep 2026 08:00:00 -0700

This week's episode got a little spicy.

We're talking about the newest MegaLag video calling out people in our own industry, the ShopMy drama nobody's fully unpacked yet, and why I ditched TikTok for an app that teaches me Claude instead.

Plus, I recorded something with one of the smartest AI guys I know, the same guy who helped build out my Claude agents, and it turned into a two-part series. Part one breaks down what AI tools actually matter right now. Part two, we're doing a live build so you can watch exactly how it's done.

If you're in affiliate or partner marketing, some of this is going to hit close to home.

#AffiliateMarketing #PartnerMarketing #AffiliateNerdOut #AI #Claude #MarketingPodcast

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How FirstPromoter's New AI Assistant Automates Your Affiliate Program with Tautvydas Vasiliauskas

Tue, 08 Sep 2026 14:00:00 -0700

Ever set a commission rate for your affiliate program, only to watch a partner send you customers who buy the cheapest plan, cancel after one payment, and pocket the payout? You're not alone. I've been there myself, and it's one of the fastest ways to torch your margins without ever knowing it happened.

My FirstPromoter review started when I recently sat down with Tautvydas Vasiliauska, Head of Marketing at FirstPromoter, on Affiliate Nerd Out to dig into why subscription businesses need a completely different approach to affiliate tracking than the ecommerce world does. FirstPromoter has spent around a decade building affiliate, referral, and influencer tracking specifically for SaaS and other subscription companies, and Tautvydas laid out exactly where the standard ecommerce playbook falls apart.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Navigating change: Reflections on career growth and role transition

Wed, 02 Sep 2026 12:00:00 -0700

"Letting go of a role that gave me anxiety every day took longer than it should have."

But when it finally happens, you feel the pressure drop in real time.

In today's episode, Christen Evans (she/her) and I talked about:

- Stepping away from sales and into the work that actually fits
- Pinterest acquired TVSci and there's a beta opening for brands doing less than 100K in ad buys
- Why being good at something is not the same as being built for it

We also get into what happens when the podcast stops getting no's.

Watch the full episode to see why. If you've ever stayed in a role longer than you should have, drop a comment. Curious what finally made you move.

#AffiliateMarketing #CareerGrowth #ContentCreator #PerformanceMarketing #AffiliateNerdOut

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

From Affiliate Manager to CMO: How She got $4 million a month and Helped Build a $500M Company

Wed, 02 Sep 2026 12:00:00 -0700

"Here's $4 million a month. Go figure out what you wanna do with it."

That's the only brief Colleen Butterfield got. No roadmap. No strategy doc. Just a number and a deadline.

She went from affiliate coordinator to CMO with no MBA and no traditional path. Built a solar company that sold to ADT for half a billion dollars along the way.

In this episode, we got into:

1. What it actually takes to go from affiliate manager to CMO
2. Why being good at your job is not a good enough reason to stay
3. What affiliate managers need to start doing now to lead marketing by 2030

She also says something about the affiliate manager role that most people in marketing completely overlook. Worth staying for that alone.

Watch the full episode to see why. If you've ever been great at a job you hated, drop a comment. Curious how you handled it.

#AffiliateMarketing #CMO #PerformanceMarketing #MarketingLeadership #GrowthMarketing

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Stop Playing Small: How Affiliate Managers Can Become Industry Leaders with Lee Ann

Tue, 25 Aug 2026 11:00:00 -0700

Waited until her mid-40s to start her own business. Now she's telling every affiliate manager to stop waiting.

Lee-Ann Johnstone built KonverJ from 22 years in affiliate, starting back when it wasn't even called affiliate marketing.

1. Commercial negotiation is half the battle. Learn it early and everything else gets easier.
2. When you stop learning every day, you start falling behind. She's treating AI like a brand new skill despite two decades in the industry.
3. Planning and strategy should lead the program forward, not be the afterthought after the execution.

She also dropped the two questions she asks herself about everything she reads.

They change how you process information entirely. Watch the full episode to see why.

#AffiliateMarketing #AffiliateManager #DigitalMarketing #CareerGrowth #AffiliateNerdOut

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Affiliate Fraud Scandal Everyone Is Talking About

Fri, 21 Aug 2026 12:00:00 -0700

The networks know who the bad actors are.

They make money off of them.

Christen Evans (she/her) is back for Real Talk Friday. She's a rule follower, and she wants to know why the industry keeps gatekeeping in 2026.

Here's what we got into:

1. The networks kinda wanna sweep it under the rug and stay quiet.
2. At my first job, publishers had hundreds of fraud tickets against them. Still in the network. Because they were making CJ too much money.
3. Nobody has the balls to do it. Or legally, they're terrified.

We also get into who should be housing all of this and why it's not a 15-minute flash.

👇 Watch the full episode to see why.

Ever dealt with a fraudulent partner? Drop it in the comments.

#affiliatemarketing #affiliatefraud #performancemarketing #affiliatenerdout #digitalmarketing

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The AI Ranking Strategy Brands Are Using to Dominate with Farzad Rashidi

Tue, 11 Aug 2026 12:00:00 -0700

ChatGPT is scraping sources to build its answers. The question is whether your brand is one of them.

Sat down with Farzad Rashidi, CEO of Respona, to break down how brands are getting cited by LLMs like ChatGPT, Claude, and Google AI Overviews. Systematically.

Here's what we covered:

1. How Respona builds high-authority citations through targeted listicles, comparison guides, and product reviews
2. Why human editors review every piece of content. No AI filler, guaranteed placements.
3. How agencies are using bulk discounts to resell this as a service at a profit

We also get into pay-per-article pricing, API access, and why waiting around for organic mentions is not a strategy anymore.

Watch the full episode and drop a comment: is AI visibility part of your 2026 plan?

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

DEEP DIVE: Affiliate Management 2.0: The Innovations Winning in 2026

Mon, 10 Aug 2026 12:00:00 -0700

Want to know what is actually working in the affiliate industry right now? I hosted a live panel with Fred Jean-Barrel from Performance Partners, Mark Goco from All Inclusive Marketing, and Josh Kennedy from Imagine Marketing to break down how to scale programs without relying on tired tactics. We talked about smarter outreach, AI research, and what it takes to win in performance marketing today.

If you are trying to figure out how to recruit affiliates who actually move the needle, this conversation is packed with real examples. Forget generic email pitches and spamming coupon sites. We dug into how to soft-pitch premium publishers like Wire Cutter, why paid search is wildly underrated, and how to use data-backed insights to build trust.

Watch the full chat to get the exact strategies these agency founders use to scale eight and nine-figure brands.

If you want to speed up your process, check out Alfie (https://www.alfie.io/) to automate your outreach and find niche content partners in minutes.

Connect with me on LinkedIn (https://www.linkedin.com/in/dustinhowes) and let's keep the conversation going.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Secret Marketing Skill That Takes You From AM to CMO with David Vogelpohl

Thu, 06 Aug 2026 10:00:00 -0700

My all-time favorite boss told me something once that changed my entire career.

"Dustin, you're the best network marketer I've ever met."

That's David Vogelpohl. He started by cold-calling computer shops in the late '90s to set up referral agreements. That was his first accidental entry into affiliate marketing.

His take on where most affiliate managers go wrong:

1. You're running a business within a business. Most just don't see it that way.
2. The fastest path to leadership is to volunteer.
3. If you're pigeonholed, it's because you're not asking enough questions.

This one's for every affiliate manager who's ever wondered where this career can actually take them.

We also get into why David calls affiliate marketing the E=MC² of marketing and why you should never be ashamed of what you do for a living.

Watch the full episode to see why, and drop a comment if this resonates.

Subscribe to this channel for more affiliate program growth tactics.

Start your 7-day free trial and see how Alfie can transform your affiliate recruitment process today! https://www.alfie.io/

Connect with Dustin Howes on LinkedIn: /dustinhowes

#AffiliateMarketing #CareerGrowth #AffiliateManager #DigitalMarketing #MarketingLeadership

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Future of AI Search: How Brands Can Dominate ChatGPT & Reddit with Ewen Finser

Mon, 03 Aug 2026 12:00:00 -0700

Someone sees your ad on Meta. They Google your brand. They find a Reddit post from Joey323 saying your brand sucks.

That's your entire paid spend strategy gone.

Ewen Finser, CEO of ScaleVisible, calls this the villain archetype. And it's more common than most brands want to admit.

On this episode of Affiliate Nerd Out, Ewen joins me in to break down how brands can win in the age of AI search, Reddit, and ChatGPT.

One of his clients has 2% market share against QuickBooks. They now have 50% parity in AI search. It's becoming one of their top customer acquisition channels.

The play? Reddit, YouTube, and tier-two media. Three legs. Build clusters. Build consensus. Get AI to say nice things about you across multiple surfaces.

For brands still coasting on old KPIs, watch out. It's death by a thousand paper cuts. You may not even know it's happening yet.

If you're running an affiliate program or managing a brand's online presence, this one is worth your time.

Watch the full episode and let me know where your brand falls: ghost, villain, challenger, or defender?

#AffiliateMarketing #AISearch #RedditMarketing #B2BMarketing #DigitalMarketing #ScaleVisible

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to Build a B2B Affiliate Program from Scratch

Thu, 30 Jul 2026 11:00:00 -0700

Dustin Howes hosts a panel with Nancy Harnett (Instantly.ai, ex-HubSpot), Victor Moen (Affilial.com), and Ed Ceballos (EverFlow) on scaling B2B SaaS affiliate programs. Nancy emphasizes auditing existing partners and analyzing funnel data before expanding recruitment. Victor shares strategies for removing low-quality affiliates, reactivating dormant partners, and scaling targeted outreach. Ed highlights building referral programs around loyal customers, using meaningful rewards, and tracking influence beyond last-click revenue. The panel also explores commission structures, ecosystem partnerships, creator payments, and effective affiliate activation strategies.

Subscribe to this channel for more affiliate program growth tactics.

Start your 7-day free trial and see how Alfie can transform your affiliate recruitment process today! https://www.alfie.io/

Want to recruit more affiliates? https://affistash.com

Connect with Dustin Howes on Linkedin: / dustinhowes

#B2BAffiliateMarketing #SaaSAffiliateMarketing #AffiliateMarketing
#PartnerMarketing #AffiliateProgram #B2BMarketing #GrowthPartnerships #AffiliateRecruitment #SaaSGrowth
#ReferralMarketing #AffiliateStrategy #PerformanceMarketing
#AffiliateNerdOut

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate Marketing Drama: Cookie Stuffing, Budget Cuts & Industry Chaos

Thu, 16 Jul 2026 13:00:00 -0700

In this Real Talk Friday episode of Affiliate Nerd Out, Dustin Howes and Cristen Evans break down the latest affiliate marketing trends, including industry drama over fraud accusations, the impact of cutting affiliate commissions, and why protecting partner relationships matters. They also share updates on Alfie, AI automation, affiliate program migrations, and an upcoming webinar on modern affiliate strategies. The episode wraps up with a reminder that building relationships starts by saying yes to the conversation.

00:00 Loyalty App Warning Shot
00:44 Show Intro And Banter
01:55 Top Hat Giveaway Stories
03:36 Affiliate Drama And Tattling
05:54 Budget Cuts Hurt Partners
08:54 Alfie Updates And Webinars
11:00 Cristen Work And Automation
12:49 Always Take The Call
14:46 Wrap Up And Sign Off

Subscribe to this channel for more affiliate program growth tactics.

Start your 7-day free trial and see how Alfie can transform your affiliate recruitment process today! https://www.alfie.io/

Connect with Dustin Howes on Linkedin: https://www.linkedin.com/in/dustinhowes

#AffiliateMarketing #AffiliateNerdOut #RealTalkFriday #AffiliateProgram #PartnerMarketing #DigitalMarketing #PerformanceMarketing #AffiliateStrategy #AIAutomation #MarketingPodcast #CookieStuffing #ImpactDotCom #ChristenEvans

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

AM to C-Suite EP3: Navigating the Path to CMO: Insights from Michael Cole

Thu, 16 Jul 2026 12:00:00 -0700

In this episode of Affiliate Nerd Out (AM to C-Suite Edition), host Dustin Howes welcomes Michael Cole, CMO of Everflow, to discuss how affiliate marketers can grow from affiliate manager to executive leadership.

Michael shares how he got started in affiliate marketing, why many affiliate managers hit a career plateau, and how skills like partner relationship management, fraud prevention, and strategic communication translate into leadership roles. He also explains why affiliate marketing is more than a single channel and how to report results in terms of revenue, pipeline, and business growth.

Whether you're an affiliate manager, partner marketer, or performance marketer, this episode offers practical insights to help you grow your career.

00:00 Affiliate to CMO Mindset
00:39 Welcome to Nerditorium
01:05 Meet Michael Cole
01:31 Accidental Affiliate Start
02:31 Mentors and Relationships
03:14 Breaking the Plateau
04:38 Fraud and Deescalation
06:16 Affiliate Beyond a Channel
07:18 From AM to C Suite
08:56 Learning All Disciplines
10:11 Speaking Executive Metrics
11:15 Career Regrets and Lessons
12:10 CMO by 2030 Playbook
13:10 Closing and Signoff

Subscribe to this channel for more affiliate program growth tactics.

Start your 7-day free trial and see how Alfie can transform your affiliate recruitment process today! https://www.alfie.io/

Connect with Dustin Howes on Linkedin: https://www.linkedin.com/in/dustinhowes

#AffiliateMarketing #AffiliateManager #PartnerMarketing #PerformanceMarketing #AffiliateProgram #AffiliateNerdOut #csuite #Everflow #SaaSMarketing #MarketingLeadership #DigitalMarketing #MarketingCareers #MichaelCole

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

AM to C-Suite EP2: Navigating the Path to Executive Leadership with Viktorija Ratomskė

Thu, 16 Jul 2026 12:00:00 -0700

In this episode of Affiliate Nerd Out, Dustin Howes sits down with Viktorija “Vik” Ratomske, CEO of Partner Gap, to discuss her journey from business intelligence analyst to executive leadership in affiliate marketing. Vik shares how she entered the industry, the mentors who shaped her career, and why affiliate managers develop powerful skills in negotiation, relationship management, adaptability, and cross-channel marketing. She explains the challenge of being labeled “just affiliate,” the importance of speaking the language of the C-suite, and how to prove the value of relationship-driven work through data. Vik also reflects on what she would do differently and offers advice for aspiring leaders looking to build a broad, modern affiliate marketing perspective.

00:00 Affiliate Ceiling Question
01:01 Meet Vik Ratomske
01:49 How Affiliate Found Her
02:33 From Data To Deals
03:08 Mentors And Mindset
04:01 Avoiding The Plateau
05:10 Executive Skills From AM
05:53 Underrated AM Superpower
07:00 Breaking The Pigeonhole
07:44 Speaking C Suite
08:29 Proving Intangibles
09:20 Be Bolder Lessons
10:38 Choosing Battles With Data
11:24 Sponsor Alfie Break
11:49 CMO By 2030 Advice
12:49 Final Thanks And Outro

Subscribe to this channel for more affiliate program growth tactics.

Start your 7-day free trial and see how Alfie can transform your affiliate recruitment process today! https://www.alfie.io/

Want to recruit more affiliates? https://affistash.com

Connect with Dustin Howes on Linkedin: https://www.linkedin.com/in/dustinhowes

#AffiliateMarketing #AffiliateNerdOut #PartnerMarketing
#AffiliateManagement #MarketingLeadership
#BusinessLeadership #ExecutiveLeadership #DigitalMarketing #CareerGrowth #NegotiationSkills #MarketingPodcast
#WomenInBusiness

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Inside the 2026 Impact.com IPX: A Review of Highlights and Insights

Fri, 03 Jul 2026 13:00:00 -0700

Dustin Howes is joined by Dan Sweeney and creator Lauren Eckert to recap their experience at the Impact.com IPX Conference in Austin. They share what made the event stand out, including valuable networking, a strong creator community, and insightful sessions on AI and affiliate marketing. Lauren explains how IPX helped accelerate her transition into affiliate partnerships by connecting with top brands and creators. They also discuss areas for improvement, including speed networking, meeting logistics, and scheduling issues, while exploring Impact’s AI roadmap, retail media opportunities, and the future of affiliate partnerships.

00:00 Event Fixes Feedback
00:15 Impact App AI Buzz
00:48 Show Intro Panel
01:17 Austin Venue First Impressions
01:38 Tex Mex Debate
02:19 Creator Community Wins
04:30 Discovering Impact Creators
05:20 Affiliate Mindset Shift
05:59 Venue Meetings App Review
08:06 Speed Dating Fiasco
10:11 Scheduling Tips Noobs
13:32 Networking Like Paresh
14:25 Roast Plans Brewing
15:06 Food Drinks Verdict
15:55 Coffee Water Food Trucks
17:24 Best Sessions Highlights
18:14 AI Takeaways In Practice
19:48 Impact Roadmap Debate
20:52 MCP Data Transparency
22:34 Event Fixes Retail Media
24:13 Single Use Coupons AEO
24:50 Final Thanks And Plugs

Subscribe to this channel for more affiliate program growth tactics.

Start your 7-day free trial and see how Alfie can transform your affiliate recruitment process today! https://www.alfie.io/

Want to recruit more affiliates? https://affistash.com

Connect with Dustin Howes on Linkedin: https://www.linkedin.com/in/dustinhowes

#AffiliateMarketing #ImpactIPX #Impactcom #AffiliateNerdOut #CreatorEconomy #PartnershipMarketing #InfluencerMarketing #AIMarketing #B2BMarketing #RetailMedia #AffiliateManager #DigitalMarketing #MarketingPodcast #ContentCreators #PerformanceMarketing

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

AM to C-Suite EP1: Climbing the Ladder: Affiliate Marketing to CEO with Jenny Gonzalez

Wed, 01 Jul 2026 12:00:00 -0700

She moved to Barcelona in 2006 as a glorified executive assistant. 10 years later, she was a CEO.

Jenny Gonzalez had no mentor. No roadmap. No one in her corner. She spotted one guy in the office. Nobody knew what he did. But he traveled the world, made 4x her salary, and had crazy respect from everyone.

That was the affiliate manager.

"I don't know what affiliates are, but clearly it is what I want to do."

The rest is a story worth hearing.

Junior affiliate manager to CEO in 10 years. Opened her first affiliate network. Spun out three more businesses since.

All starting from a peanut salary and a maternity leave cover.
What was her secret?

Watch the full conversation to hear how she made it happen.

#AffiliateMarketing #PerformanceMarketing #AffiliateManager #CareerGrowth #AMtoCMO #AffiliateNerdOut

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Why Relationships Matter More Than Ever in Affiliate Marketing

Mon, 15 Jun 2026 12:00:00 -0700

Success in affiliate marketing depends on strong relationships and a solid reputation. In this episode, Dustin Howes and Christen Evans share real-world insights on networking, professional boundaries, and long-term career growth in the affiliate industry.

Dustin explains how reconnecting with his network helped turn a slow week into a major win, proving that warm relationships often outperform cold outreach. Christen discusses the importance of setting boundaries to protect your mental health and maintain productive working relationships.

They also cover networking strategies, handling difficult professional situations, early technology adoption, affiliate marketing trends, and balancing work with family life. Plus, Dustin gives a shout-out to ClickGo for its innovative tracking solution.

If you're looking for affiliate marketing tips, networking advice, and honest industry insights, this conversation delivers valuable lessons for marketers, managers, and entrepreneurs alike.

0:00 When professional relationships turn sour
0:25 Welcome to Affiliate Nerd Out
1:03 Humanizing the affiliate marketing process
1:44 Balancing summer schedules with parenthood
2:30 Turning a bad week around with friends
3:40 Getting feedback on the Alfie tool
4:56 The legend of the Affiliate Summit tattoo
7:45 Standing up for your mental health
10:18 How to spot a burnt bridge
12:55 Managing multiple platform migrations
13:34 Exploring the ClickGo tracking solution

Subscribe to this channel for more affiliate program growth tactics.

Start your 7-day free trial and see how Alfie can transform your affiliate recruitment process today! https://www.alfie.io/

Want to recruit more affiliates? https://affistash.com

Connect with Dustin Howes on Linkedin: / dustinhowes

#AffiliateMarketing #AffiliateNerdOut #RealTalkFriday
#AffiliateManagement #PerformanceMarketing
#MarketingPodcast #BusinessRelationships #NetworkingTips
#AffiliateIndustry #PartnershipMarketing #MarketingLeadership #AffiliateManagers #MarketingInsights #BusinessGrowth #Alfie #ChristenEvans

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Embracing AI and Mind Resets: A Real Talk Friday Special

Tue, 02 Jun 2026 12:00:00 -0700

Can AI really save affiliate marketers hours every week? 🚀

In this episode of Affiliate Nerd Out, Dustin Howes and Cristen Evans dive into how Claude AI, ClickUp, and automation tools are transforming affiliate marketing workflows. From speeding up complex commission reporting and automating documentation to building ICP decks and streamlining daily operations, they share practical ways AI is helping marketers work smarter and scale faster.

They also discuss AI usage limits, productivity hacks, sales mindset shifts, stress management, and how tools like Alfie are changing the future of affiliate program management.

00:00 Usage Credits Panic
00:49 Show Intro and Catch Up
01:05 Busy Week and Mind Reset
03:02 AI Workflows with Claude
05:32 Reporting Automation Wins
07:47 Credits and Sleep Talk
10:57 Mindset Shift for Sales
14:12 Quick Calls of the Week
15:11 AI for Workflows Not Content
16:22 Wrap Up and Alfie Plug

Subscribe to this channel for more affiliate program growth tactics.

Start your 7-day free trial and see how Alfie can transform your affiliate recruitment process today! https://www.alfie.io/

Want to recruit more affiliates? https://affistash.com

Connect with Dustin Howes on Linkedin: https://www.linkedin.com/in/dustinhowes

#AffiliateMarketing #ClaudeAI #AIAutomation #AffiliateMarketingTips #ClickUp #MarketingAutomation #AIWorkflows #DigitalMarketing #BusinessAutomation #AffiliateManager #ProductivityHacks #Alfie #MarketingStrategy #Entrepreneurship #AIForBusiness

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Rakuten and Impact Shakeup: What This Means for Your Affiliate Program

Sat, 30 May 2026 02:00:00 -0700

Dustin Howes and co-host Cristen Evans recap Dustin’s experience at Optimism, praising it as a selective, high-quality networking event with strong meeting scheduling, useful gifts, and standout activities, but criticizing the lack of concrete information about Rakuten’s new integration and strategic alliance with Impact.

Dustin describes the CEO keynote as offering only vague, high-level remarks, frustrating attendees who came seeking clarity, and notes backlash over a private brands-only meeting that excluded agencies. They compare the situation to the ShareASale/AWIN acquisition timeline and discuss concerns about moving brands quickly without clear communication.

Cristen shares updates from her week negotiating aggressive CPA placements for a pet food brand focused on LLM visibility, including challenges with newer partners demanding high rates.

00:00 Nothing Burger Tease
00:47 Show Intro and Welcome
01:01 Optimism Conference Highlights
02:35 Gifts and Engagement
03:07 Impact Integration Disappointment
05:03 Brands Only Meeting Backlash
05:51 Tight Lipped Industry Speculation
08:08 Optimism Next Year and Logistics
09:34 Cristen Week Pet Food Wars
10:34 Negotiating CPAs and Visibility
13:07 Conference Buddy Networking
14:06 Wrap Up and Sign Off

Subscribe to this channel for more affiliate program growth tactics.

Want to recruit more affiliates? https://affistash.com

Connect with Dustin Howes on Linkedin: / dustinhowes

#AffiliateMarketing #Rakuten #Impact #AffiliateNerdOut
#DigitalMarketing #AffiliateConference #PerformanceMarketing #MarketingNews #AgencyLife #AffiliateManagers #RakutenOptimism
#MarketingStrategy

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Finding the Right Work-Life Balance in a Remote World

Sat, 30 May 2026 02:00:00 -0700

Dustin Howes and Christen Evans dive into the realities of remote team collaboration, leadership, and communication in the affiliate marketing industry. From managing virtual teams and startup culture to navigating misunderstandings in Slack messages, they share practical tips for building stronger relationships while working remotely.

The conversation covers virtual happy hours, team-building activities like Jackbox games and trivia, communication strategies, flexible workflows, and adapting to different working styles. They also discuss affiliate marketing, startup growth, balancing work and life, and the importance of creating a positive remote work culture.

If you work in affiliate marketing, remote teams, digital marketing, or startups, this episode is packed with relatable experiences and actionable insights to improve collaboration and productivity.

00:00 Finding Team Flow
00:32 Show Intro And Weekend Plans
01:18 Cristen Updates Work And School
02:54 Alfie Beta And Dog Update
04:00 Relearning Collaboration At Work
05:11 Remote Team Bonding Ideas
06:54 Clear Communication Over Text
09:19 Flexible Processes And Templates
11:27 Building Relationships Remotely
13:00 Meetups Alfie Plug And Wrap

Subscribe to this channel for more affiliate program growth tactics.

Start your 7-day free trial and see how Alfie can transform your affiliate recruitment process today! https://www.alfie.io/

Want to recruit more affiliates? https://affistash.com

Connect with Dustin Howes on Linkedin: / dustinhowes

#AffiliateNerdOut #Alfie #RealTalkFriday #MarketingPodcast #WorkplaceCommunication #StartupCulture #AgencyLife #TeamCollaboration #RemoteWork #PerformanceMarketing #AffiliateManagement #AffiliateManagers #ChristenEvans

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Rakuten Optimism: The Inside Scoop

Fri, 22 May 2026 12:00:00 -0700

Rakuten Optimism Review + What We Learned (and Didn’t) About the Rakuten Impact Strategic Alliance

Dustin Howes and Amanda Karr recap their experience at Rakuten Optimism, highlighting the event’s strong networking, centralized venue, smooth meeting scheduling, great hospitality, and standout social events like the 1920s party and pickleball tournament. They also discuss frustrations around the Rakuten–Impact Strategic Alliance, including vague keynote messaging, conflicting transition timelines, and agencies being excluded from the brand-only meeting, while sharing insights on what the changes could mean for the affiliate industry.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Navigating the Impact-Rakuten Merger: Insights and Concerns

Thu, 07 May 2026 12:00:00 -0700

Affiliate Marketing Shakeup: Rakuten & Impact Merger Insights for Agencies & Brands

Dustin Howes and co-host Cristen Evans discuss Rakuten joining forces with Impact and the resulting migration of Rakuten merchants to Impact, calling it a major industry consolidation with an aggressive, wave-based timeline complicated by contracts and unresolved pricing details.

They explore what this means for agencies and consultants, including fears that Impact’s referrals to agency partners could shrink and concerns about conflicts of interest as Rakuten’s managed-services arm gets “first crack” at accounts and may try to poach agency-of-record relationships. They note potential operational hiccups seen in past consolidations , possible publisher friction with Impact, and opportunities for agencies to support large-scale migrations.

They also preview “Alfie Bridge,” a planned migration tool to help brands and agencies automate partner transitions.

00:00 Agency Migration Opportunity
00:35 Welcome and Introductions
00:53 Disneyland Week Recap
01:48 Rakuten and Impact News
04:21 Agency Referral Concerns
07:38 Platform Shift and AOR Risks
11:05 Poaching and Ethics Talk
13:29 Pricing and Migration Waves
15:33 Alfie Bridge Migration Tool
19:08 Events and Closing Thoughts

Subscribe to this channel for more affiliate program growth tactics.

Want to recruit more affiliates? https://affistash.com

Connect with Dustin Howes on Linkedin: https://www.linkedin.com/in/dustinhowes

#AffiliateMarketing #AffiliateNews #MarketingStrategy
#DigitalMarketing #AffiliateTools #PerformanceMarketing #MarketingInsights #IndustryUpdate #MarketingPodcast
#OnlineBusiness #AffiliateManagers #MarketingTrends #BusinessGrowth #ContentMarketing #EntrepreneurLife

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Dustin goes back to the work force with Matt Frary and Alfie

Fri, 01 May 2026 12:00:00 -0700

Are you still manually hunting for partners like it's 2010? If you aren't using artificial intelligence to handle the heavy lifting, you aren't just working too hard; you're actively falling behind. In this episode of Affiliate Nerd Out, I'm sitting down with a true legend in the performance marketing world, Matt Frary. He's built and exited six companies, and now, he's officially my new boss.

We're pulling back the curtain on Alfie, our new recruitment super tool that's designed to give affiliate managers their lives back. We're talking about saving ten hours of grunt work every single week. Imagine what you could do with an extra ten hours. You could spend more time with your family, focus on high-level strategy, or finally stop staring at spreadsheets until your eyes bleed.

Matt breaks down how we're using Claude and autonomous agents to index everything in our universe (emails, Slack, Google Drive) to make recruitment smarter and faster. If you're wondering how to recruit affiliates without losing your mind, this is the blueprint. We aren't looking to replace the human element because robots talking to robots isn't how business happens. Instead, we're building an assistant that handles the data analysis and outreach so you can focus on the real human connections that actually drive revenue.

We also get into some personal wins, including Matt's son choosing Baylor and a wild last-minute trip to the Final Four. Whether you're a director of marketing or a solo affiliate manager, you can't sleep on these tools. Check out what we're building over at https://www.xpflow.app/ and see how we're changing the game for operators.

00:00 AI Or Get Left Behind
00:33 Meet Matt Frary
01:57 Alfie And The Acquisition
03:33 Building For Family Time
05:50 Final Four Weekend
08:13 Matt's Entrepreneur Journey
09:58 Autonomous Agents In Practice
13:16 Upskilling With Notion AI
14:22 Wrap Up And Goodbye

Subscribe to the channel for more affiliate program growth tactics.

Want to recruit more affiliates? Get started at https://affistash.com

Connect with me on LinkedIn at https://www.linkedin.com/in/dustinhowes

#AffiliateMarketing #AIinMarketing #DigitalMarketing #AffiliateNerdOut #MarketingStrategy #AItools #ChatGPT #NotionAI #AIAutomation #WorkSmarter #TechInMarketing #alfie

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Post Vacation Blues and the Shock of a Steady Paycheck

Wed, 29 Apr 2026 11:00:00 -0700

Moving from consulting to a steady job is a big change. In this recent episode of Affiliate Nerd Out #RealTalkFriday, Christen Evans (she/her) and I talked about the realities of that transition—from the relief of a stable paycheck to the risks of poor tracking and why some businesses should wait before launching an affiliate program.

Topics we covered:

1. Consulting vs. in-house stability
2. Tracking mistakes that waste budget
3. Attribution gaps and reporting issues
4. Why some brands should wait to launch

Consulting can feel like constant pressure to generate revenue from the next client. A structured organization can offer stability many independent professionals miss.

One big takeaway: integrity means helping brands avoid bad investments, even when it means turning down business.

What do you miss most about being an employee when you work for yourself?

🔻 Check the full article: https://lnkd.in/gj9duebS

#AffiliateMarketing #PerformanceMarketing #ConsultingLife #InHouseMarketin g #PartnershipMarketing #MarketingStrategy #Attribution #Entrepreneurship #AgencyLife #RealTalkFriday

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate Conversion Tracking: How Publishers Track Real Revenue with WeCanTrack

Sun, 26 Apr 2026 22:00:00 -0700

In this Affiliate Nerd Out episode, Nedarator Dustin Howes interviews Jorge Barbosa from WeCanTrack about common publisher pain points with Affiliate Conversion Tracking, including lacking aggregation, logging into multiple networks, relying on manual sub IDs, and struggling to attribute transactions to sessions, landing pages, and traffic sources. Jorge explains how WeCanTrack pulls transaction data from networks like CJ, Awin, and Impact into one dashboard with hourly updates, compares performance periods, matches conversions to clicks and traffic sources, and pushes commission and conversion data into tools like GA4, ads platforms, and BigQuery to optimize paid campaigns for real sales, CPA, and ROAS.

The episode also covers setup steps for WordPress and non-WordPress sites, performance alerts, benefits for affiliate manager relationships, and advanced features like link testing, link building, and link monetization, plus a 15-day trial link.

Simplify your affiliate tracking—get started with WeCanTrack using the link below!
https://wecantrack.com/affiliate-dash...

00:00 Affiliate Tracking Pain
00:44 Show Intro Guests
04:45 Publisher Blind Spots
07:12 Attribution By Channel
10:53 One Dashboard View
12:44 Quick Setup Tutorial
15:19 GA4 And BigQuery
17:08 Future AI Alerts
24:14 Getting Started Steps
25:46 Advanced Publisher Tools
27:49 Trial And Wrap Up

Subscribe to this channel for more affiliate program growth tactics.

Connect with Dustin Howes on Linkedin: / dustinhowes

#AffiliateMarketing #AffiliateTracking #ConversionTracking #AffiliateTips #DigitalMarketing #AffiliatePerformance #MarketingStrategy #SaaSTools #AffiliateGrowth #wecantrack

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Best Product Review Sites

Thu, 23 Apr 2026 13:00:00 -0700

Where to Find Honest Product Reviews in 2026 (AI Fakes, Trusted Sources & Affiliate Compliance)

Dustin Howes of Affiliate Nerd Out explains how AI-generated fake reviews are rapidly increasing, making “is this review real?” the wrong question and shifting the focus to whether the source is trustworthy. He highlights review sources that still earn trust in 2026, including Consumer Reports (nonprofit, no ads, large testing budget and possible free library access), Wirecutter (20–40 hours of research per category with a wall between editorial and commerce), Reddit (useful but increasingly gamed), and YouTube reviews that show real product use, while noting AI video is improving.

He also discusses using AI chatbots as a starting point for recommendations, not a final answer, and outlines how affiliate managers should evaluate review partners as Google’s helpful content update wipes out low-quality listicle sites. He notes the FTC’s 2024 rule targeting fake reviews with penalties up to $53,000 per violation and mentions warning letters sent in 2025, then directs viewers to his full article and a free 15-minute exploration call for affiliate program growth, compliance, and AI for Affiliate Marketing.

Looking for product reviews you can actually trust? Check out this curated list of the best review sites here:
👉 https://dustinhowes.com/best-product-...

Subscribe to this channel for more affiliate program growth tactics.

Want to recruit more affiliates? https://affistash.com

Connect with Dustin Howes on Linkedin: / dustinhowes

#ProductReviews #HonestReviews #AffiliateMarketing #FakeReviews #AIReviews #ReviewSites #OnlineShoppingTips #AffiliateNerdOut #DigitalMarketing #EcommerceTips #TrustworthyReviews #MarketingStrategy #ContentMarketing

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Coupon API for Publishers and What FMTC can do for Affiliates

Wed, 15 Apr 2026 20:00:00 -0700

Dustin Howes hosts Affiliate Nerd Out with guest Brook Schaaf of FMTC to explain why an affiliate coupon API matters for publishers and what opportunity cost sites face without it. Brook describes FMTC, founded in 2007, as a coupon and deal feed (plus product feeds and merchant services like Affistash) that powers many large coupon and rewards sites by ingesting offers from 20+ networks and thousands of merchants, then testing, normalizing, and distributing clean, structured data.

They compare FMTC to raw network feeds and scraped coupon sources, noting common issues like broken links, incorrect fields, time zone errors, expired or invented codes, and the resulting poor user experience and lost clicks. The episode highlights faster integration, centralized deal management, validated offers available via API/UI in multiple formats, and how clean deal data can improve conversions and support business development.

00:00 Coupon API Opportunity Cost
00:20 Show Intro And Guest
01:21 What FMTC Does
02:14 Coupon API Explained
03:11 Why Data Quality Matters
04:56 Conversion And Shopper Behavior
06:06 FMTC Setup Walkthrough
08:59 Integration Speed And Use Cases
10:34 Future Of Coupon APIs
11:34 Final Takeaways And Outro

Start your 14-day FMTC free trial to see how much time you can save. https://www.dustinhowes.com/fmtc

Subscribe to this channel for more affiliate program growth tactics.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

FMTC Affiliate Coupon API: Save Hours Managing Coupons and Deals

Wed, 15 Apr 2026 20:00:00 -0700

Stop wasting hours manually updating expired coupons and broken links that frustrate your customers. Pushing traffic to dead deals is a losing game for affiliate managers and publishers alike. Most teams try to manage this chaos with messy spreadsheets and dozens of network logins, but there is a better way to handle your data. You can replace that manual work with a clean affiliate coupon API that does the heavy lifting for you.

In this video, I'll show you how FMTC acts as a central hub for your entire affiliate operation. This tool validates and standardizes offers from over 20 networks and 19,000 merchants into one reliable feed. You can finally stop the constant cleanup and focus on scaling your revenue instead. I'll walk you through the setup process and show you how to access verified deals that are ready to post immediately.

Start your 14-day FMTC free trial to see how much time you can save. https://www.dustinhowes.com/fmtc

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Why Your Brand's Influencer and Affiliate Teams Shouldn't Be Siloed

Tue, 14 Apr 2026 13:00:00 -0700

Dustin Howes and Christen Evans discuss the hidden costs of siloed marketing teams and the messy reality of affiliate management in this episode of Real Talk Friday. They explain why separating your influencer and affiliate divisions limits growth and causes major communication gaps with creators.

You'll hear about common industry headaches like broken SKU-level reporting and the struggle of backtracking through massive spreadsheets to fix commission errors. Dustin shares a raw story about a Little League meltdown that disrupted his week, while Christen offers practical advice for managing burnout. They also explore how to use AI tools for complex data tasks and the future of creator monetization.

0:00 Weekly check-in and Little League drama
5:25 Fixing broken SKU level reporting
7:05 The dangers of siloing influencer and affiliate teams
9:55 Using Claude and AI for spreadsheet automation
12:30 Building content creator partnerships in the food space
14:55 Starting a YouTube channel for the next generation
Subscribe to this channel for more affiliate program growth tactics.

💡 If you’re enjoying these candid convos, make sure to give this video a thumbs up, hit that subscribe button, and click the bell to stay in the loop for future episodes.

🌟 Need help with your affiliate program? Dustin will find you the help you are looking for in a 15 minute call. Book your call now here: http://dustinhowes.com/explore

📩 Connect with Dustin Howes on Linkedin: https://www.linkedin.com/in/dustinhowes

#AffiliateMarketing #affiliatemanager #affiliatenerdout #realtalkfriday #brandinfluencer #MarketingTalk #ContentCreation #CreatorEconomy #InfluencerMarketing #MarketingLife

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Beyond Tracking: The Future of Affiliate Management with Tammy Pham

Wed, 01 Apr 2026 11:00:00 -0700

Most brands make decisions about influencer marketing based on vibes and gut feelings; however, that approach usually leads to wasted budgets and messy data.

I recently spoke with Tammy Pham, MBA from Inflektion about why tracking performance feels so broken for most e-commerce companies. One brand they work with had a complex funnel where they only paid affiliates after a customer completed a blood test.

Most platforms can't handle that level of detail, so the brand struggled to see where people dropped off.

Tammy explained how event-based tracking solves this by following every step of the customer journey (even the weird ones).
She also shared a tactic that boosted conversion rates by over 200% for Oura Ring.

Topic Highlights:

1. Moving from gut feelings to data-driven decisions
2. Using event-based tracking for complex customer journeys
3. Boosting conversion rates by 200% with co-branded landing pages
4. Why micro-influencers often outperform big names
5. Keeping creator trust alive through the checkout process

Tammy says event-based tracking maps the whole journey. Oura Ring grew by using landing pages with creator photos and quotes. This keeps trust high through the checkout process.

Even micro-influencers with 5,000 followers can beat big names with the right tools.

What is your biggest ROI challenge? Is it coupon leaks or bad data? Let's talk in the comments.

#influencermarketing #affiliatemarketing #ecommercegrowth

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate Audits & Why Affiliate Managers Should Be Moonlighting

Mon, 30 Mar 2026 14:00:00 -0700

Stop wasting your budget on affiliate programs that sit untouched. Discover how a deep-dive audit can turn a stagnant channel into a massive revenue driver. This week, we're talking about the raw reality of managing big brands and why your best employees should probably have a side hustle.

We break down the exact checklist for a professional affiliate audit, from tracking failures to competitor analysis. You'll see why the "publisher perspective" is the missing piece in most strategies. Plus, we tackle the controversial topic of moonlighting. It's not about losing focus; it's about gaining the skills and perspective that your primary job could never provide. If you want to scale your program or your career, you can't afford to miss these insights.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How Airdoctor is Finding New Partners With Inflektion With Mark Jacobs

Thu, 19 Mar 2026 12:00:00 -0700

Many affiliate programs fail because they treat partners like a list of names rather than a human community. Most brands chase big influencers with massive fees, but they often ignore the organic fans already talking about them. Real growth in the health and wellness space happens when you stop buying reach and start building TRUST.

I recently sat with Mark Jacobs from AirDoctor to discuss how they scaled their affiliate success. They focus on science and third-party validation to win over skeptical consumers.

The most important lessons from their approach are:

1. Look for the people already using your product before you try to recruit new ones.
2. Use gifting programs to let creators test the quality for themselves before they sign on.
3. Focus on partners who have a real connection to health and wellness practices.
4. Monitor social content to ensure partners make safe, compliant claims about your product.
5. High-trust micro-influencers often drive better long-term results than one-off celebrity posts.
6. Attend niche events to meet your community and find emerging creators in person.

Treat your program like a partnership where both sides share the same values.
Managing an affiliate program acts like a bridge between a brand and its most vocal fans. When you provide the right tools and scientific proof, your partners can speak with more authority. This works because people buy from those they trust, especially when it comes to the air they breathe or the water they drink.

How do you keep your creators on track with brand compliance without stifling their voice? Do you prefer working with a few large creators or a big network of smaller ones?

#affiliatemarketing #influencermarketing #affiliatenerdout #healthandwellness #brandgrowth #airdoctor #digitalmarketing

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

SaaS Creator Stacks: How Toksta is Helping B2B Campaigns Find Top Creators

Tue, 17 Mar 2026 11:00:00 -0700

Most B2B companies fall into the trap of hiring creators based on follower counts alone. A person might have 100,000 subscribers, but if those people aren't your ideal customers, you're just throwing money at a megaphone. The real challenge is finding the niche experts who hold the attention of the exact decision-makers you need to reach.

I recently sat down with Sam Cassman from Toksta to discuss how SaaS Creator Stacks are changing the way we identify and vet partners. We explored how moving away from manual keyword searches saves weeks of time.

Here are the key shifts happening in B2B influencer marketing right now:

1. Prioritize audience composition over total follower count.
2. Use automated vetting to see where an influencer's audience actually works.
3. Look for consistent engagement in the comments rather than just likes.
4. Verify that a creator's recent content stays within your specific niche.
5. Focus on LinkedIn for high-intent professional data.
6. Enrich profile data to see real-time performance metrics before reaching out.

Think of a modern SaaS creator stack like a high-powered filter for a gold mine. Instead of panning through the entire river by hand, you're using a system that instantly flags the real nuggets. This approach ensures you only spend your budget on people who can actually move the needle for your brand.

It transforms the process from a guessing game into a data-driven strategy. You no longer have to wonder if a creator's audience matches your ICP because you have the proof in front of you.

How do you currently vet potential partners for your B2B campaigns? Do you find that LinkedIn creators provide better results than those on other platforms?

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How Inflektion's Social Listening Tool Is Saving Affiliate Managers Time With Haafiz Dooza

Mon, 16 Mar 2026 13:00:00 -0700

Most brands have no idea what their affiliates are actually saying in their videos. They spend thousands on partnerships but leave the actual content to chance because manual monitoring is a massive time sink. Watching every TikTok, Reel, and YouTube mention feels like a losing battle.

I recently sat down with Haafiz Dossa from Inflektion to discuss how AI is changing the way we handle social listening. We looked at how typical affiliate managers miss out on recruitment and compliance because they can't see the full picture in real time.

What we talked about:

How Inflektion generates one-paragraph summaries to save you time.
How it flags brand risk levels using your safety and script guidelines.
How it identifies fans mentioning your brand who aren’t yet in your program.
How it monitors competitor hashtags and mentions to stay ahead of trends.
How it uses creator audience data to automatically tailor landing pages for better conversion.
How it quickly identifies top-performing content to give creators actionable video strategy feedback.

This tool acts like a digital filter for your brand, cutting through the noise so you can focus on relationships and content that truly move the needle.

Instead of guessing if partners follow the rules, you get a clear dashboard of every mention, organized by risk and relevance. This shift from reactive to proactive management saves time, protects your brand, and helps you spot the next big influencer before competitors do.

Get a demo with Inflektion here: https://dustinhowes.com/inf

How much time does your team spend manually checking affiliate or influencer content? What’s your biggest compliance headache with video creators today?

#AffiliateMarketing #Inflektion #SocialListening #CreatorEconomy #InfluencerMarketing #MarketingTechnology #PartnershipAutomation

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How We're Surviving As Affiliate Consultants Without A 401k

Fri, 13 Mar 2026 13:00:00 -0700

Being a solo consultant means you are the CEO, the CFO, and the HR department. Christen Evans (she/her) I shared our best tips for handling the isolation and financial stress that come with the job.

Read the full article: https://lnkd.in/gdeWre4G and learn how to build a safety net and stay sane while working for yourself.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to Survive and Thrive a Las Vegas Conference

Wed, 11 Mar 2026 12:00:00 -0700

Las Vegas conferences are unique, often leaving attendees drained and distracted. This video offers a comprehensive survival guide with actionable tips on early booking, scheduling, essential gear, professionalism, alcohol management, and maximizing networking opportunities. Learn how to balance professional boundaries and personal health to make the most out of your Las Vegas conference experience. Prepare to go home exhausted but victorious!

00:00 Introduction: Surviving Las Vegas Conferences
00:27 The Unique Challenges of Las Vegas Conferences
01:03 Preparation Tips: Booking and Scheduling
03:08 Essential Gear for Conference Success
04:32 Staying Focused and Professional
05:17 Managing Alcohol and Social Situations
06:57 Handling the Aftermath and Recovery
07:35 Final Thoughts and Networking Goals

Affiliate Manager Mastermind:
https://www.skool.com/affiliatemastery

The ultimate affiliate manager toolkit:
https://dustinhowes.com/the-ultimate-list-of-affiliate-management-tools/

Connect with Dustin Howes on Linkedin: https://www.linkedin.com/in/dustinhowes

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to Handle Unrealistic Brand Expectations in Affiliate Marketing

Mon, 09 Mar 2026 11:00:00 -0700

Headline: "We want a viral campaign. Also, we have $0 for the budget." 🤡

We’ve all heard it. The CEO dreams of 50 high-quality partners and millions of organic views, all on a performance-only model with zero upfront investment.

In my latest chat with Christen Evans (she/her) , we broke down the hilarity and the headache of managing unrealistic brand expectations in affiliate marketing.

From the "split-screen" tech glitches in Chrome to why you should NEVER turn down a $2,000 vibration plate (even if it just sits in the corner), we covered the real-world grind of being an affiliate manager.

Key takeaways from the full post:

1/ Why "Product Seeding" is your secret weapon for authentic pitches.
2/ How to explain to brands that "viral" isn't a menu item you can just order.
3/ Why managing a new program is exactly like potty training a puppy (accidents will happen!).

If we can’t laugh at the absurdity of our daily spreadsheets, we’re doing it wrong.

Read the full breakdown and see my upcoming webinar schedule here: https://lnkd.in/gSqMFqjd

#AffiliateMarketing #MarketingHumor #Partnerships #DigitalMarketing #DustinHowes

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The CPC affiliate with Guaranteed ROI: Goloot

Thu, 05 Mar 2026 11:00:00 -0800

In this episode of Affiliate Nerd Out Publisher Highlight, Dustin welcomes back Lucas, the founder of GoLoot, to discuss their innovative approach to content-based advertising. Lucas explains how GoLoot helps brands drive revenue through performance outcomes ranging from traffic to conversions and sales. With a network of 300 premium editorial partners, Go Loot reaches around 75 million unique shoppers in North America. They offer a variety of ad formats optimized for conversion, not awareness, and work on flexible pricing models such as cost per click, cost per lead, and cost per action. Tune in to learn more about how Go Loot provides guaranteed results and supports brands in optimizing their content strategies for successful affiliate marketing.

Check out Goloot
https://dustinhowes.com/goloot

00:00 Introduction and Welcome
00:35 Meet Lucas and Go Loot
00:59 Go Loot's Unique Approach
03:49 Demo and Features
04:05 Client Success Stories
04:43 Content Strategy Insights
07:22 Pricing Model Explained
10:08 Conclusion and Call to Action
Want to recruit more affiliates? https://affistash.com

Connect with Dustin Howes on LinkedIn: / dustinhowes

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How To Scale Affiliate Program Strategy: 4 Proven Steps For Growth

Thu, 26 Feb 2026 12:00:00 -0800

Most affiliate programs fail because they are treated like a "set and forget" project.

If you want to scale, your strategy must match your revenue. What works at $1M ARR will break your program at $10M.

I’ve broken down the 4 proven stages of affiliate growth:

Stage 1: Why you should NOT launch under $1M ARR.
Stage 2: Testing the waters with part-time help.
Stage 3: When to hire an agency for speed.
Stage 4: Using a hybrid model to hit $20M+.

Stop wasting money on advanced tactics too early.

Read the full breakdown here: https://lnkd.in/gwmhNBAg

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate Strategies During the Holidays: How to Utilize this time

Tue, 24 Feb 2026 12:00:00 -0800

Ending a partnership is never easy, especially when a brand faces a sudden budget crunch. Christen Evans (she/her) and I talked about how to handle these awkward breakups without burning bridges. We have both seen brands pause services right before the holidays because their Q4 didn't hit the mark.

My biggest piece of advice is to avoid holding a program hostage.

Demanding extra payments or blocking access only hurts your reputation in the long run.

Instead, I focus on creating a smooth transition document to help them succeed while we are apart. This gesture of goodwill often leads to clients coming back when their funding returns.

We also discussed the new YouTube Shopping affiliate program and how it might change creator outreach. Plus, I shared a few productivity tools that help me run a one-man show without losing my mind.

How do you handle it when a long-term client needs to step away for a while?
Do you leave the door open or move on completely?

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How Smart Brands Avoid FTC Nightmares with Affiliate Compliance Management with Joe Campanella

Thu, 12 Feb 2026 15:00:00 -0800

In this episode of Affiliate Nerd Out SaaS Review edition, host Dustin Howes is joined by Joe Campanella, CEO of Comply, an AI-powered compliance platform designed to review marketing, sales, and affiliate content for FTC compliance. Joe shares insights on the importance of affiliate compliance, common pain points in the industry, and how Comply's solutions can help businesses proactively manage and monitor their affiliate activities. Learn about the platforms' key features, onboarding process, and the critical role of compliance in protecting your brand from potential FTC violations. Watch the full episode to discover how to safeguard your affiliate program effectively.

00:00 Introduction and Welcome
00:21 Meet Joe Campanella and Comply
01:01 The Importance of Affiliate Compliance
03:48 Challenges in Affiliate Compliance Management
05:33 How Comply's Tool Solves Compliance Issues
11:40 Onboarding with Comply
13:48 Conclusion and Call to Action

Schedule a Demo with Complily:
https://dustinhowes.com/complily

Want to recruit more affiliates?
https://affistash.com

Connect with Dustin Howes on LinkedIn: / dustinhowes

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to increase customer lifetime value with Warehouse Bob

Tue, 03 Feb 2026 22:00:00 -0800

Learn how to increase customer lifetime value with a simple text using Warehouse Bob. Brett Fairall
joins Dustin Howes in this edition of Affiliate Nerd Out to discuss boosting lifetime and order value with customers. This Waarehouse Bob Review reveals how their AI-driven platform enhances e-commerce sales by increasing average order value, lifetime value, and retention through innovative SMS and email marketing strategies. Learn how Warehouse Bob’s automated systems offer seamless upsells and exceptional customer service without extra hassle for customers. Brett also shares insights into their client onboarding process and upcoming features, including lead generation and potential crypto integrations. Don’t miss out on this in-depth look at revolutionizing e-commerce with cutting-edge technology!

Check out Warehouse Bob!
https://dustinhowes.com/bob

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Navigating Grief and Work In Affiliate Marketing

Tue, 20 Jan 2026 05:00:00 -0800

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Levanta Review: The Best The Best Ecommerce Affiliate Software

Wed, 14 Jan 2026 12:00:00 -0800

Stop struggling with low Amazon commissions and take control of your affiliate program. In this episode of Affiliate Nerd Out, I sat down with Owen Guetschow from Levanta to show you how brands are scaling their sales on Amazon.

Levanta is a specialized platform that helps sellers build and manage affiliate programs directly within the Amazon ecosystem. If you've felt stuck with the basic Amazon Associates program or find manual tracking too difficult, this tool is the solution you need. You'll learn how to set custom commission rates, automate product sampling, and use accurate data pulled straight from your Amazon backend.

Owen walks through a live demo of the platform, showing exactly how to find the right creators and manage thousands of partnerships in one place. Whether you're a brand looking for more traffic or an affiliate wanting better rewards, this video explains how to make the Amazon marketplace work for you.

Support the show and explore Levanta here: https://dustinhowes.com/levanta

Connect with Owen:
LinkedIn: https://www.linkedin.com/in/owen-guetschow/
Email: owen@levanta.io

What’s your biggest frustration with the current Amazon affiliate setup? Let us know in the comments. Don't forget to subscribe for more reviews of the best tools in the industry.

#LavantaReview #amazonaffiliatemarketing #BestEcommerceAffiliateSoftware #LavantaDemo

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to Calculate Conference ROI: A Framework for Measuring Event Success

Thu, 18 Dec 2025 13:00:00 -0800

Stop guessing if that expensive flight and hotel stay actually paid off for your business. Most companies go to conferences, have a few good chats, and come home with nothing but a fat expense report. This episode shows you exactly how to prove your worth to leadership by calculating conference ROI with cold, hard data. We've brought together three industry veterans to share their simple frameworks for tracking reach, relationships, and revenue.

You'll learn how to move past vanity metrics and start connecting every handshake to measurable pipeline. Our experts break down their personal systems for managing packed schedules and turning awkward lobby run-ins into six-figure deals. Stop tossing your badges in the trash without a plan. Watch now to learn how to justify your 2026 conference calendar and make every event a win for your brand.

What's your go-to move for following up after a busy event? Let us know in the comments.

Inside this deep dive:

The three R framework: Reach, Relationships, and Revenue.
How to rank meetings so you don't ghost your best leads.
Why your after-hours networking might be more valuable than the sessions.
Tips for using show apps and CRMs without looking like a robot.
Strategies for choosing which events to skip next year.

Check out the free conference ROI tracker and guide mentioned in the video:
https://www.dustin.nl/conference

https://www.dustin.nl/conference1

Don't forget to like and subscribe for more deep dives into affiliate marketing and business growth.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Everflow CRUSHES Legacy Tech: Why it is the Best Affiliate Marketing Platform for Businesses

Tue, 02 Dec 2025 03:00:00 -0800

What if you could track every customer touchpoint and finally stop guessing about your affiliate marketing performance? That's the power we're uncovering today. I'm your host, Dustin Howes, and today on Affiliate Nerd Out #SAASProductReview, I'm reviewing one of my favorite SaaS platforms, Everflow. I consider this the best affiliate marketing platform for businesses. Joining me is Curt Frieden, SVP of business development at Everflow. We discuss everything from platform capabilities to common affiliate marketing pain points.

If you're an affiliate manager, CEO, or founder looking to start or switch your affiliate program, this is the episode for you. We cover everything from common struggles brands face to Everflow's ability to scale with you, whether you're a startup or an enterprise-level company.

Here’s what stood out to me:

1. Addressing Program Pitfalls: Curt highlights that many businesses underestimate the time and effort needed to run a successful affiliate program. Basic tracking setup, reporting accuracy, and managing fraud remain persistent issues for businesses.

2. Built for Scale and Flexibility: Everflow's architecture is modern and designed to handle billions of clicks per month. They offer the flexibility brands need for diverse attribution models (like first-click) and multiple action tracking, surpassing the limitations of older tech stacks.

3. Beyond Simple Tracking: A best-in-class platform goes deeper than just recording a sale. Everflow enables advanced reporting to segment traffic, track multiple events in the user funnel, and determine the true value and lifetime cycle of customers driven by partners.

4. Automation in Fraud and Optimization: Everflow's alert and Smart Switch features are essential tools for affiliate managers. They automate decision-making based on preset KPIs, like shutting off fraudulent traffic sources or those not meeting performance goals.

5. Smooth Migration: Switching platforms is scary, particularly when it involves moving your revenue plumbing. Curt confirms that Everflow has developed processes for "predictable migration," ensuring no revenue or conversion loss during the transition from a legacy platform.

Curious about how Everflow can help your business grow? We do a quick demo showing the customizable dashboard, advanced reporting capabilities, and the robust marketplace for partner recruitment.

Want to learn more? Grab a demo:
🔗 https://www.dustinhowes.com/everflow

#affiliatemarketingplatform #Everflow #affiliatetracking #attribution #partnerrecruitment #affiliatefraudprevention #SaasProductReview #DustinHowes #AffiliateNerdOut

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The True Cost of Affiliate Marketing: What It Really Takes to Win

Mon, 24 Nov 2025 20:00:00 -0800

The true cost of affiliate marketing often gets ignored. Many brands think affiliate is a simple pay-for-performance channel, but the real expenses go far beyond commissions.

In this deep dive, join me, Dustin Howes (Affiliate Marketing Concierge), alongside industry experts Haafiz Dossa (CEO of Inflektion), Brook Schaf (CEO of FMTC), and Jake Fuller (CEO of JB Commerce). We uncover the hidden costs that quietly drain your ROI, from setup fees and technology expenses to team resources and the hidden leaks of fraud and coupon abuse.

We walk you through every stage of the affiliate journey, from launch to scale, spotlighting the expenses and strategic tradeoffs that can make or break your program's profits.

Don't let hidden costs sabotage your program's success. Watch now to learn what it really takes to win in affiliate marketing.

Panelist:
Haafiz Dossa, CEO of Inflektion: / haafiz
Website: https://inflektion.ai/

Brook Schaaf, CEO of FMTC: / brookschaaf
Website: https://www.fmtc.co/

Website: https://jebcommerce.com/
Jake Fuller, CEO of JB Commerce: / jake-fuller-85540555

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Journey through an affiliate marketing career with Dan DeSilva

Fri, 21 Nov 2025 12:00:00 -0800

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Creator Economy, AI, and Earning a Sale with Phil Ranta

Tue, 11 Nov 2025 11:00:00 -0800

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to avoid being ghosted by affiliates with Stefan Muehlbauer

Tue, 11 Nov 2025 11:00:00 -0800

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

B2B Influencer Marketing Unlocked: ROI-Driven Creator Programs with Sarah Adam

Thu, 23 Oct 2025 12:00:00 -0700

Join me for an insightful episode of Affiliate Nerd Out as I sit down with Sarah Adam, Influencer Marketing Manager at Wix, to explore the evolving world of B2B influencer marketing. From her unexpected start in the field to leading campaigns that reshape brand perception, Sarah shares her journey and expertise in building authentic connections with creators.

We also cover:

The power of LinkedIn for B2B influencer marketing and how Sarah grew her following to 30K+ by sharing authentic, value-driven content.
Why Wix prioritizes brand awareness over conversions in influencer campaigns—and how they measure success.
The rise of AI in influencer marketing: opportunities, challenges, and the future of authenticity.
Tips for securing budgets, finding the right creators, and building long-term partnerships.

Chapter Timestamps:

0:02:00 - From B2C to B2B: Wix’s Influencer Marketing Evolution
0:07:45 - LinkedIn Growth: Sarah’s Strategy for Authentic Engagement
0:14:00 - The Challenges of Finding Authentic B2B Creators
0:22:30 - Budgeting for Influencer Campaigns: Tips for Marketers
0:31:00 - The Future of B2B Influencer Marketing: AI and Beyond

Like, subscribe, and share your thoughts on the future of influencer marketing in the comments!

#AffiliateMarketing #InfluencerMarketing #B2BMarketing #LinkedInGrowth #AI #DigitalMarketing

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Brands Gifting Affiliate Managers: The #1 Secret to Unlocking Authentic Conversions

Thu, 23 Oct 2025 11:00:00 -0700

The best way for affiliate managers to sell a product is simple: Give them the product! 🎁

Join me and Christen for a Real Talk Friday as we nerd out on the game-changing potential of product gifting to drive authentic conversions. We discuss why receiving a product allows us to speak to it from a deeply personal, high-converting place—a strategy few brands execute consistently.

We also cover:

1. The Amazon Effect: Chat GPT's Express Checkout and why your brand needs to get into the ecosystem.
2. New client wins, Taylor Swift Zoomies, and surviving the latest bug.
3. A breakdown of CPC Newsletter Publishers for targeted audience reach.
4. Biodegradable diapers and why they're the next big thing for mommy bloggers!

Chapter Timestamps:

0:00 - The #1 Secret to Authentic Conversions (Product Gifting)
0:02:45 - Big News: Chat GPT Express Checkout / Amazon Effect
0:05:37 - Why Affiliate Managers Need the Product
0:07:37 - CPC Newsletter Publishers for Targeted Audiences
0:10:20 - Affiliate Manager Highlight: HIRO Biodegradable Diapers

Like, subscribe, and share your favorite CPC publishers in the comments!

#AffiliateMarketing #AffiliateManagers #ProductGifting #AuthenticConversions #ChatCPT #DigitalMarketing #RealTalkFriday

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Leveraging LinkedIn and AI: Game-Changing Strategies for Affiliate Marketing Success with Al Kushner

Fri, 26 Sep 2025 13:00:00 -0700

Are you making the most of LinkedIn for your affiliate marketing efforts? In this episode of Affiliate Nerd Out, I sit down with Al Kushner, CEO of Link Vantage, to uncover the secrets to optimizing your LinkedIn profile and mastering outreach strategies.

We explore the importance of networking on LinkedIn, the types of content that drive engagement (like videos and articles), and how AI tools can help you connect with your audience. Al shares his proven strategies for becoming a thought leader, building authentic relationships with influencers, and scaling outreach without losing that personal touch. We also dive into tools like Sales Navigator and offer tips for creating strong affiliate partnerships that last.

If you’re looking to grow your business and leverage LinkedIn as a powerful tool for affiliate marketing, this episode is packed with actionable advice you can start using today.

What You’ll Learn:

How to optimize your LinkedIn profile for affiliate marketing success
Best practices for LinkedIn engagement and outreach
Using AI tools to boost your LinkedIn strategy
Tips for connecting with influencers and scaling outreach authentically
Leveraging Sales Navigator for affiliate partnerships

Find Al: https://www.linkedin.com/in/al-kushner/
Website: LinkedVantage

TIMESTAMPS:
00:00 Introduction and Guest Welcome
00:17 Al Kushner's Background and Expertise
01:27 LinkedIn Strategies and Best Practices
04:31 Engagement and Outreach Techniques
07:23 Using AI for LinkedIn Success
09:08 Affiliate Marketing on LinkedIn
10:29 Tools and Techniques for Finding Influencers
19:16 Optimizing Your LinkedIn Profile
20:30 Conclusion and Contact Information

If you’re ready to take your LinkedIn strategy to the next level, this episode is for you. Don’t forget to like, comment, and subscribe for more insights into affiliate marketing and business growth.

#LinkedInMarketing #AffiliateMarketing #NetworkingTips

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Playbooks, Principles, and Profit Models Behind Affiliate Success in 2025 with Niels Zee

Fri, 12 Sep 2025 09:00:00 -0700

On this episode, I had the pleasure of sitting down with Niels Zee, a brilliant affiliate marketer, entrepreneur, and author of Payout Mafia. He shared his journey from overcoming SEO challenges to building a thriving affiliate business powered by Google Ads. Niels opened up about his mission to help affiliates succeed in a post-AI world, the strategies behind his book, and his vision for the future of affiliate marketing.

If you’re looking for actionable insights and fresh perspectives on the affiliate industry, this is an episode you won’t want to miss!

Actionable insights from Niels:

How to thrive in a post-AI affiliate landscape.
The power of YouTube and Google Ads for affiliate success.
Strategies for building content that converts, including publishing 100 articles in your first year.
Tips for affiliate managers to better connect with affiliates.

Plus, hear about Niels’ new venture, Framp.com, designed to help affiliates hit by SEO updates pivot to profitable Google Ads strategies.

Tune in for an in-depth look at affiliate marketing strategies, expert advice, and a glimpse into the future of the industry.

Niels Zee helps affiliate publishers add up to $20k to their bottom line with Google Ads: AffRamp.com

Find Niels: https://www.linkedin.com/in/niels-zee/
Buy your Payout Mafia copy here: https://www.amazon.com/Payout-Mafia-Affiliates-Playbooks-Principles/dp/B0FHKTFZJ8?ref_=ast_author_mpb

#DustinHowes #AffiliateNerdOut #AffiliateMarketing #DigitalStrategy #MarketingTips

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to Stitch Affiliate Attribution with the Rest of Marketing with Scott Desgrosseilliers

Thu, 04 Sep 2025 08:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Beyond the Click: Measuring Incremental Lift with Influencers & Affiliates

Wed, 03 Sep 2025 14:00:00 -0700

Are you maximizing the potential of your influencer and affiliate programs? Learn how to create scroll-stopping creatives, align content distribution strategies, and measure incremental lift for predictable program growth. Featuring insights from Kim Murray of Virality Boost, Annie LaRocca of USA Today, and Tom Rathbone of Partner Centric. Discover effective tactics for managing professional boundaries, personal health, and scaling your affiliate and influencer programs. Tune in for actionable advice and real-world case studies to refine your marketing funnel and drive measurable results.

What you’ll learn:
1/ How influencers drive demand while affiliates close the sale
2/ The importance of tracking ROAS and incrementality at the publisher level
3/ Why consistent exposure is key to building trust and conversions
4/ Practical tips for scaling programs in the early growth stages

If you’re a marketing executive or affiliate manager looking to grow revenue and optimize your funnel, this episode is packed with insights you can use right away.

Thank you to our sponsor Inflektion: Affiliate tracking meets conversion rate optimization. Here is a quick video on why I love this platform: • Transform your D2C Affiliate Program with ...
https://dustinhowes.com/inf

Get a demo of Inflektion here: Dustinhowes.com/inf

Our Guests And How To Reach Them:

🔻 Kim Murray - Founder, Virality Boost
Website: www.viralityboost.com
LinkedIn: linkedin.com/in/kimadolph
Email: kim@viralityboost.com

🔻 Annie LaRocca - Director of Business Development, USA Today
Website: www.usatoday.com
LinkedIn: linkedin.com/in/annielarocca
Email: alarocca@usatoday.com

🔻 Tom Rathbone - VP, Product at PartnerCentric
Website: www.partnercentric.com
LinkedIn: linkedin.com/in/tom-rathbone-82064064
Email: rathbone.tom@gmail.com

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Utilizing Content Creators in Affiliate Programs with Nate Sielk

Fri, 29 Aug 2025 10:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Partner Identification and Recruitment: What Works, What Doesn’t, and Everything In Between with Erica Grodin

Fri, 29 Aug 2025 10:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Applying First Principles Thinking to Affiliate Marketing with Tanner Braden

Mon, 18 Aug 2025 14:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Secret tactics of network marketing from a Relationship Architect with Amanda Farris

Thu, 14 Aug 2025 11:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Podcast Advertising Makes An Impact with Kyle Bandujo

Thu, 07 Aug 2025 13:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Influencer Content Distribution is the Future of Affiliate .......

Fri, 01 Aug 2025 10:00:00 -0700

Is your content distribution strategy limiting how far your content travels? Kim and I break down practical ways to improve your content distribution and get your work seen by more people. Kim Murray, CEO of Virality Boost, shares her unique strategies for influencer-driven content distribution that help e-commerce brands reach new heights.

We discuss how to pick the right channels for your content distribution. Then, we explain why timing and format play a bigger role than most realize. You’ll hear real examples showing how effective content distribution drives traffic and engagement. Along the way, Kim and I share tips to avoid common mistakes that hold many creators back.

Finally, we cover how to measure your content distribution success so you know what’s working and where to focus next. If you want to get more from your content, mastering your content distribution is the step you cannot skip.

What You’ll Learn:
1/ How to define and improve your content distribution
2/ Choosing channels that fit your audience and goals
3/ Why timing and format matter in content distribution
4/ Common pitfalls and how to avoid them
5/ How to track and measure your efforts

Find Kim: https://www.linkedin.com/in/kimadolph/
Website: https://www.viralityboost.com/

If your goal is to maximize results from your content, this episode is filled with actionable strategies and proven tactics from Kim’s own playbook.

If you enjoyed this episode, please give it a thumbs up and subscribe for more hands-on insights into affiliate marketing.

#contentdistribution #influencermarketing #ecommercegrowth

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How Your Affiliate Program Can Help You Rank in ChatGPT with Will Gallahue

Tue, 22 Jul 2025 06:00:00 -0700

Is the LLM framework the future of affiliate marketing—or are most brands still stuck in outdated SEO strategies? In this episode of Affiliate Nerd Out, I sit down with product strategist Will Gallahue, who breaks down how the LLM framework is reshaping the way brands and affiliates show up in AI-driven search results.

Will shares what he’s learned as the product lead at RankBee, a tool designed to help brands understand how large language models like ChatGPT interpret their online presence. We explore how the LLM framework prioritizes attributes over keywords, and why smart affiliates can now outrank global brands just by structuring their content more strategically.

We also discuss how brands can use affiliate partnerships to correct perceived weaknesses, how content creators can be cited directly by LLMs, and why understanding the LLM framework is becoming essential for anyone in the affiliate space.

What You’ll Learn in This Episode:
1/ What the LLM framework is and how it differs from traditional SEO
2/ How LLMs like ChatGPT evaluate brands using attributes, not keywords
3/ Why small content creators can win big with the right LLM framework strategy
4/ How brands can turn weaknesses into strengths through affiliate content
5/ The specific review structure LLMs look for when citing sources

Find Will: / williamgallahue
Website: https://rankbee.ai/

💌Thank you to our sponsor Moonpull: https://dustinhowes.com/moonpull

If you’re not optimizing for the LLM framework yet, you’re already behind. Tune in to learn how to get ahead before everyone else catches on.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

23 Years Old Founder Raises Millions to Disrupt Performance Marketing

Tue, 22 Jul 2025 06:00:00 -0700

Is cost per click affiliate marketing too risky for brands, or are we just approaching it wrong? In this episode of Affiliate Nerd Out, I chat with Lucas Beland, the 23-year-old founder of GoLoot, who’s proving CPC marketing can be a game-changer when done right.

Lucas shares how GoLoot guarantees ROI, tackles common fears around CPC advertising, and reshapes the performance marketing landscape. We also explore his journey from coding mobile games to leading a thriving company, plus the challenges he’s faced as a young entrepreneur, like ageism and finding mentorship.

If you’re in affiliate marketing or curious about making cost per click affiliate marketing work for your brand, this episode is packed with insights!

What You’ll Learn in This Episode:

Why brands hesitate to adopt cost per click affiliate marketing
How GoLoot guarantees ROI and builds trust with partners
Lucas’s journey from mobile games to performance marketing
The challenges and opportunities of CPC advertising
Overcoming ageism and finding mentorship as a young entrepreneur.

If you’ve ever questioned whether cost per click affiliate marketing is worth the risk, this episode will change your perspective. Tune in now to hear how Lucas is rewriting the rules and making CPC advertising a win for brands!

Find Lucas: https://www.linkedin.com/in/lucas-b%C...
Website: https://www.goloot.io/

💌Thank you to our sponsor Moonpull: https://dustinhowes.com/moonpull

#AffiliateMarketing #CostPerClick #CPCAdvertising #GoLoot #AffiliateNerdOut

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

B2B Affiliate Marketing Best Practices with Adam Glazer

Tue, 08 Jul 2025 02:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How CustomGPT and AI affiliate programs are changing the game with Ethan Housen

Tue, 01 Jul 2025 12:00:00 -0700

In today's episode, I’m catching up with Ethan Housen, Affiliate Director at Custom GPT, to explore how AI affiliate programs are taking the spotlight in the marketing world. We’re putting a spotlight on how AI affiliate programs create fresh opportunities and bold strategies for affiliate marketers.

Whether you’re new to the scene or looking to upgrade your current approach, this show is packed with insights all about AI affiliate programs and their real-world impact.

AI affiliate programs are more than a trend—they’re transforming how professionals build success. Listen in as Ethan shares practical advice, inspiring stories, and tips you can use to boost your own results with AI affiliate programs. If you want to scale your business, stay on top of the latest tools, or just discover what works in today’s landscape, you’ll get plenty of value from this chat.

Find Ethan: https://www.linkedin.com/in/ethan-housen/
Website: https://customgpt.ai/

Chapters & Timestamps:
0:00 - Welcome & what are AI affiliate programs?
2:00 - Ethan’s journey and Custom GPT overview
5:00 - Standout use cases for AI affiliate programs
10:00 - Growth strategies and recruiting affiliates
15:00 - Tools and final tips for affiliate pros

👉 Learn more about Custom GPT customgpt.ai
💡 Hit subscribe & keep recruiting brilliance!
#AIAffiliatePrograms #CustomGPT #AffiliateMarketing #Podcast

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate Marketing vs Referral Marketing vs Both with Michael Cole

Fri, 20 Jun 2025 13:00:00 -0700

Curious about the key differences between affiliate marketing vs referral marketing? Or wondering how to use both effectively? You’re in the right place! I had the pleasure of sitting down with Michael Cole, SVP of Everflow, to chat about ways to take your affiliate and referral strategies to the next level. Whether you’re new to these concepts or looking to fine-tune your existing programs, this episode is packed with insights you can put to work right away.

Michael shares his expertise on what makes Everflow a standout platform for affiliate marketing and dives into practical tips for combining referral programs with affiliate efforts. We also explore how tracking lifetime value and staying transparent with your data can transform your results. Oh, and don’t miss the scoop on Everflow’s exciting new integrations, like their partnership with Skimlinks!

Timestamps:
00:12 Meet Michael Cole from Everflow
00:44 How We Got Started in Affiliate Marketing
02:11 What Makes Everflow Unique
03:21 Affiliate Marketing vs Referral Marketing Explained
05:43 How to Implement Successful Referral Programs
11:28 The Importance of Tracking and Analytics
18:56 Exploring Two-Tier Programs and Sub-Affiliates
21:08 Everflow's Latest Features and Integrations
24:51 Closing Thoughts and How to Reach Us

If you’ve been trying to figure out whether affiliate or referral programs would work better for your business, or if you’re wondering if combining them could double your impact, this episode has the answers.

💬 I’d love to hear your thoughts about affiliate marketing vs referral marketing! Drop your questions or comments below so we can continue the conversation.

👍 Don’t forget to hit like, subscribe, and turn on notifications for more marketing content that’s tailored just for you.

➡️ Want to learn more about Everflow? Check them out to see how their platform can support your growth.

Website: https://www.everflow.io/
Find Cole: https://www.linkedin.com/in/michaelcole6/

#AffiliateMarketing #ReferralMarketing #Everflow

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Name Image Likeness and Affiliate Marketing with Joe Sanfilippo

Mon, 16 Jun 2025 09:00:00 -0700

Ever wondered how athletes use their Name Image Likeness to work with brands? Join me for an awesome chat with Joe Sanfilippo, VP of Growth and Partnerships at Today’s Business and NFL-PA certified contract advisor. We’re talking all about how Joe helps athletes unlock the power of their Name Image Likeness with affiliate marketing. From sponsorship challenges to NIL regulations, Joe’s breaking it down with actionable tips. He’s even sharing behind-the-scenes strategies from projects like pairing NFL players with brands like Muggsy Jeans. If learning about Name Image Likeness, affiliate marketing, and the NFL sparks your interest, you’ll love this episode. Hit that play button now and make sure to subscribe for more content like this!

👍 Like, subscribe, and turn on those notifications for more expert tips. Drop your thoughts in the comments below!

💌Thank you to our sponsor Affistash: https://affistash.com/
Find Joe Sanfilippo: https://www.linkedin.com/in/joe-sanfilippo-77b34b68/
Website: https://tbsmo.com/about/tbteam/joe-sanfilippo-marketing/

00:00 Introduction to Affiliate Nerd Out
00:15 Meet Joe: Digital Marketing and NFL Agent
01:05 Joe's Journey in Affiliate Marketing
02:46 NFL and Digital Marketing Overlap
04:55 Case Study: Muggsy Jeans and Athlete Collaborations
08:06 Challenges and Strategies in Athlete Affiliate Marketing
15:32 NIL Deals and College Athletes
22:10 Tools and Techniques for Social Listening
24:11 Conclusion and Contact Information

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The pros and cons of amazon affiliate program and the amazon ecosystem with Ann Hand

Tue, 10 Jun 2025 10:00:00 -0700

Anne Hand, an experienced affiliate consultant with a background at Fat Wallet, Sears, Kmart, and top agencies, joined me for this episode of Affiliate Nerd Out to break down the pros and cons of Amazon affiliate program. We explored how the Amazon Associates program has evolved and what this means for affiliate marketers today.

Anne shared her expertise on leveraging tools like the attribution API and platforms like Lavana and Partner Boost to refine your strategies. We also discussed the brand referral bonus and why it’s a must-know if you’re aiming to drive traffic and ramp up sales on Amazon.

Looking to stay ahead? Anne laid out actionable tips and predictions for the future of affiliate marketing. Whether you’re new to Amazon affiliates or considering the pros and cons of Amazon affiliate program to sharpen your approach, this episode is packed with real-world strategies to elevate your game.

Don’t miss the chance to level up your affiliate marketing knowledge and see how the pros and cons of Amazon affiliate program can impact your success.

👍 Like, subscribe, and turn on those notifications for more expert tips. Drop your thoughts in the comments below!

💌Thank you to our sponsor Inflektion: https://inflektion.ai/
Find Anne Hand: https://www.linkedin.com/in/annmhand/

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Behind the Screen: Affiliate Marketing and Remote Work Dynamics with Nick Marchese

Thu, 05 Jun 2025 08:00:00 -0700

On this episode of Affiliate Nerd Out Real Talk Friday Nick Marchese and I share some laughs, personal stories, and insights about the wild world of working from home.

This week, Nick talks about the chaos (and cuteness) of raising a 10-week-old puppy while juggling client meetings. Trust me, his story about a squirmy pup during a professional call will make you chuckle. We also take a deeper look at the ups and downs of working from home, how we balance it all, and why we still feel like some of the luckiest people out there.

We get real about navigating client relationships, avoiding conflicts, and making sure expectations on both sides are crystal clear. Oh, and if you’ve ever wondered how to thrive in the affiliate marketing world without burning bridges, this convo’s for you.

What we talk about:

My take on work-life balance (spoiler alert: puppies make it interesting!) 🐾
The perks (and quirky struggles) of remote work 🌟
Nick’s advice for setting client expectations like a pro
How to avoid pitfalls in affiliate marketing and maintain your reputation
Why communication and trust are key for long-term success

🎙Find @Nick Marchese: / nicholasmarchese
💌Thank you to our sponsor Affistash: https://affistash.com/

💡 If you’re enjoying these candid convos, make sure to give this video a thumbs up, hit that subscribe button, and click the bell to stay in the loop for future episodes.

🌟 Need help with your affiliate program? Dustin will find you the help you are looking for in a 15 minute call. Book your call now here: http://dustinhowes.com/explore

Timestamps:
00:00 - Welcome to Real Talk Friday
00:50 - Introducing Nick’s new puppy
04:30 - The joys and struggles of working from home
09:00 - How we handle client relationships and referrals
12:45 - Lessons on communication and setting clear expectations
16:30 - Weekend plans and closing thoughts

#RemoteWork #AffiliateMarketing #WorkFromHomeLife #EthicalBusiness #WorkLifeBalance #BusinessGrowth

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Gifting Truly Free affiliate partners with a purpose with Orlando Petit

Fri, 30 May 2025 11:00:00 -0700

Orlando Petit, the Affiliate Manager at Truly Free, joined me on this episode of Affiliate Nerd Out to share the innovative strategies behind their affiliate marketing success. We explored performance-based marketing, the power of influencer partnerships, and how their unique gifting strategy is turning influencers into loyal affiliates. Orlando also broke down why Instagram plays such a pivotal role in their campaigns and discussed the tools and processes that keep their affiliate program thriving. Get ready to level up your affiliate tactics with these actionable insights! Remember to like, subscribe, and tune in every Thursday for more expert tips. #AffiliateMarketing #InfluencerStrategy

💌Thank you to our sponsor Truly Free: https://trulyfreehome.com
Find Orlando: / orlandopetit

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Give-First Formula: How Generosity Fuels Revenue Success with Dallas Popp

Tue, 27 May 2025 04:00:00 -0700

In this episode of @Affiliate Nerd Out, Dallas Popp breaks down proven strategies he uses to grow affiliate programs on a performance basis. From practical tips to real-world examples, you'll walk away with actionable methods to level up your program.

Whether you're a seasoned #affiliate manager or just starting out, this approach will help you earn trust, respect, and goodwill to pave the way for future success.

Don’t miss this chance to boost your affiliate management game – hit play now and take your first step toward success! 👇

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

3 Unconventional Ways To Become The No-Brainer Choice In Your Niche with Ben Albert

Thu, 15 May 2025 21:00:00 -0700

In this episode of Affiliate Nerd Out, I’m chatting with the awesome Ben Albert, the genius behind Real Business Connections. He brought something fresh to the table: Creation Driven Networking. What’s that, you ask? It’s all about how creating content can help you build deeper, more valuable relationships.

We get into how Ben and I have used podcasts and creative platforms to level up our careers, connect authentically, and build thriving communities. Whether you're into affiliate marketing or just want to expand your circle with genuine connections, this episode is packed with tips you’ll actually use.

Sound like your jam? Smash that like button, drop a comment, and don’t forget to subscribe for more real-talk conversations and actionable strategies!

💌Thank you to our sponsor Inflektion: https://inflektion.ai/
Find Ben: https://www.linkedin.com/in/realbenalbert/
Website: https://realbusinessconnections.com/

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate Email Marketing Compliance in 2025 Tom Wozniak

Thu, 08 May 2025 13:00:00 -0700

Discover essential insights on affiliate email marketing in this in-depth discussion with Tom Wozniak, COO at Optizmo. Join me as we explore the best practices and legal must-knows for staying compliant in the world of email marketing.

We’ll cover why email marketing compliance matters, how to follow the CAN-SPAM Act, and the importance of managing suppression lists effectively. Learn how these practices can protect your brand and boost the success of your affiliate email marketing campaigns. We also discuss cold outreach strategies, regional compliance differences, and how AI is revolutionizing email marketing. Tom’s expertise will give you actionable tips to help you stay ahead of the curve, including a glimpse into trends shaping the future of affiliate email marketing in 2025.

Don’t miss this episode if you want to level up your affiliate email marketing game while ensuring legal compliance. Hit play to gain the knowledge you need to safeguard your campaigns, improve deliverability, and optimize results.

00:00 Welcome to Affiliate Nerd Out
00:17 Introducing the Guest: Tom Wozniak
01:16 Understanding Email Suppression and Compliance
02:23 The Importance of Email Marketing Compliance
09:20 Cold Outreach and Compliance
14:07 Brand Responsibility in Affiliate Email Marketing
20:55 Email Marketing Across Different Regions
22:38 Future Trends in Email Marketing
27:27 Closing Remarks and Contact Information

💌Thank you to our sponsor Affistash: https://affistash.com/
Find Tom: https://www.linkedin.com/in/wozniaktom/
Website: https://www.optizmo.com/

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The ShareASale Upgrade to AWIN with Adam Weiss

Tue, 06 May 2025 13:00:00 -0700

Join me for an exciting episode of Affiliate Nerd Out as I sit down with Adam Weiss, President of AWIN North America, to discuss the game-changing ShareASale upgrade. This integration of ShareASale into the AWIN platform marks a pivotal moment in affiliate marketing, and Adam gives us an exclusive inside look at the process. We explore how the ShareASale upgrade ensures a smooth transition for users, along with its benefits for both publishers and advertisers. From enhanced tools to streamlined solutions, this upgrade is set to revolutionize affiliate partnerships.

Adam also shares valuable insights into AWIN’s latest initiatives, including the conversion protection innovation and exciting tools aimed at boosting affiliate success. Plus, get a sneak peek into the highly anticipated Think Tank event happening in Portugal and what’s on the horizon for AWIN. If you’re curious about the future of affiliate marketing, this is one episode you don’t want to miss!

💌Thank you to our sponsor Affistash: https://affistash.com/
Find Adam: https://www.linkedin.com/in/adamweissny/
Website: https://www.awin.com/

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate marketing Reddit - going beyond Google and what's next with Amy Aitman

Wed, 30 Apr 2025 08:00:00 -0700

In this episode of Affiliate Nerd Out, I sit down with the incredible Amy Aitman, COO of Venture 4th Media, to share insights and experiences. We cover a ton, but one area I’m especially excited about is how to leverage affiliate marketing Reddit strategies to drive traffic and grow your efforts. Amy brings her expertise, talking about adapting to Google’s content updates, the power of video, and how to stay in your 'zone of genius'.

Reddit as a platform is a game-changer, and we explore how it can really amplify your affiliate marketing game. Whether you're a newbie or a pro, you'll find something valuable here. Don’t miss tips for content creation, new tools, and ways to adapt to an evolving digital landscape. Hit play and start your affiliate marketing Reddit journey today!

💌Thank you to our sponsor Affistash: https://affistash.com/
Find Amy: / amyaitman
Website: https://contentforward.io/ https://reddvisible.com/

⭐ Dustin's picks for best affiliate management tools:
Affistash: https://dustinhowes.com/affistash
Semrush: https://dustinhowes.com/semrush
Upfluence: https://dustinhowes.com/upfluence

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Finding missing affiliate sales with the help of Moonpull with Steve Brown

Fri, 18 Apr 2025 05:00:00 -0700

This week, Steven Brown, CEO of Moonpull, shares expert insights into affiliate tracking and its importance in today’s marketing landscape. Discover how Moonpull is changing the game by improving tracking efficiency and addressing user consent challenges.

Steven discussed the evolution of Moonpull, showing how it grew from a simple idea during lockdown into a tool that’s revolutionizing the industry. Learn about how Moonpull bridges the gap between first-party and third-party cookies, offering a reliable solution for affiliates, publishers, and agencies alike.

If you’re curious about the future of affiliate marketing and the role Moonpull plays in optimizing your strategies, this episode is packed with actionable tips. Don’t miss out on this deep-dive into how Moonpull's innovative technology can drive better results for your campaigns. Tune in now!

Find Steve: https://www.linkedin.com/in/stevenrbrown1/
Website: https://moonpullpartners.com/

💌Thank you to our sponsor Moonpull: https://moonpullpartners.com/

⭐ Dustin's picks for best affiliate management tools:
https://blog.performancemarketingmana...
Affistash: https://dustinhowes.com/affistash
Respona: https://dustinhowes.com/res
Publisher Discovery: https://dustinhowes.com/pubdis

☄️ Want to join Dustin to nerd out on affiliate marketing?
Sign up here: https://dustinhowes.com/nerd

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Timeline for influencer marketing campaigns

Tue, 15 Apr 2025 08:00:00 -0700

In the aftermath of Honeygate, influencers are seeking smarter ways to approach brand partnerships and protect their professional reputation. This webinar will equip content creators with the critical questions to ask brands, negotiation tactics to maximize their value, insights into creating flexible media kit strategies, and the timeline for influencer campaigns. You'll learn how to recognize performance deals that truly benefit your brand and turn potential sponsorship risks into lucrative opportunities and what are the essecials in an influencer media kit.

Our goals of this webinar are to…
Educate influencers on questions to ask brands
Share usable negotiation tactics
Explain the benefits of flexibility on your media kit prices
And helping influencers recognize a good performance deal

Timestamp:

00:00 Introduction
06:09 key details influencers need to know around affiliate marketing
17:13 statistics influencer should come to calls with
29:59 the importance of engagement levels for sponsorships
40:29 how to be a sponsor magnet
44:41 Inflektion co-branded landing pages
45:54 essentials of media kits
51:14 pricing in media kits

Honeygate was a reality check, wasn’t it? It showed us how quickly things can go wrong without a solid plan. Now more than ever, influencers need to master the timeline for influencer campaigns to protect their reputation and build smarter, long-lasting brand relationships. That’s why I’ve teamed up with Joey from Team Bespoke, Korina Sanchez, and Christen Evans from Spark Partnerships to give you the lowdown.

We’re talking all about the importance of a timeline for influencer campaigns, how affiliate marketing plays a vital role, and why this timing is the secret sauce to success. You’ll get tips on asking the right questions, negotiating to maximize your value, and creating flexible media kits that open doors. Every timeline for influencer campaigns can boost your engagement, credibility, and results.

A big shoutout to our sponsor, Inflektion, and Haafiz Dossa for making this possible. If nailing the timeline for influencer campaigns has felt tricky, this episode will simplify it. Hit play, learn the tricks, and start owning your partnerships today!

Sponsored by Inflektion: https://dustinhowes.com/inflektion
Check out Sponsor Magnet: https://www.sponsormagnet.com/

Connect with our guests:
Joey Asleson 👉 https://www.linkedin.com/in/josephasleson/
Korina Sanchez 👉 https://www.linkedin.com/in/korina-sanchez-a35a0257/
Christen Evans 👉 https://www.linkedin.com/in/christenevans/

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Navigating Tools, Data, and Strategy in Affiliate Marketing with Mark Goco

Thu, 10 Apr 2025 13:00:00 -0700

Looking to elevate your approach to affiliate marketing? Tune in to this episode of Affiliate Nerd Out, where I chat with Mark Goco, Business Intelligence Operations Manager at All Inclusive Marketing. With expertise in Strategy in Affiliate Marketing, Mark shares how he uses data analysis to optimize processes, evaluate tools, and achieve measurable results.

Mark’s unique path from logistics operations to becoming a leader in affiliate marketing is packed with lessons and actionable strategies. We explore the challenges he’s tackled and his methods for building a strong Strategy in Affiliate Marketing, including practical tips on working with influencers and selecting the best tools for success.

This conversation is a masterclass in innovation, revealing how applying a structured Strategy in Affiliate Marketing can drive long-term growth. Don’t miss out on his advice for navigating the industry and staying ahead of the curve.

If you’re ready to refine your Strategy in Affiliate Marketing and take your partnerships to the next level, this episode is a must-watch. Catch the full conversation and don’t forget to subscribe for weekly insights on affiliate marketing, airing every Thursday at 12 PM PT!

Find Mark Goco: https://www.linkedin.com/in/markanthonyg/
Website: https://www.allinclusivemarketing.com/

💌Thank you to our sponsor Affistash: https://affistash.com/

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How tech layoffs can help you find your purpose with Damian Juarez-Mrazek

Sun, 06 Apr 2025 04:00:00 -0700

In this episode of Affiliate Nerd Out, I chat with Damian Juarez, a longtime affiliate marketing pro who made a bold move during the wave of tech layoffs. Like many in our industry, Damian was hit by the reality of tech layoffs and had a tough choice to make—find another job or start something of his own.

He chose the path of entrepreneurship and launched his affiliate marketing consultancy, Partnership Pros. We talk about how tech layoffs pushed him to rethink what he really wanted, and how he turned uncertainty into opportunity. If you’re currently dealing with tech layoffs or thinking about going out on your own, this episode gives real-world advice and encouragement.

We cover his start in consulting, the tools he uses, how he finds clients, and what keeps him going. Tech layoffs are tough, but Damian’s story shows that they can also open new doors.

This episode is packed with insights for anyone affected by tech layoffs, especially if you’re considering a shift into affiliate consulting.

Thanks for tuning in. If you like stories about turning tech layoffs into something positive, you’re in the right place.

Find Damian: https://www.linkedin.com/in/damianjm/
Website: https://partnershippros.com/

💌Thank you to our sponsor Affistash: https://affistash.com/

⭐ Dustin's picks for best affiliate management tools:
https://blog.performancemarketingmana...
Affistash: https://dustinhowes.com/affistash
Respona: https://dustinhowes.com/res
Publisher Discovery: https://dustinhowes.com/pubdis

☄️ Want to join Dustin to nerd out on affiliate marketing?
Sign up here: https://dustinhowes.com/nerd

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Storytelling that will turn cold outreach into paid partnerships with Gigi Robinson

Fri, 28 Mar 2025 07:00:00 -0700

On this episode, I sat down with Gigi Robinson, an incredible influencer, speaker, and advocate for women's health, to hear her inspiring career story. She shared how she transformed her creative passion into a thriving business, building an authentic brand, securing paid partnerships, and stepping onto stages as a public speaker.

Gigi provided an inside look at her company, Host of Influence, which empowers creators to find income opportunities beyond social media. She talked about the importance of storytelling, explained her strategies for successful brand collaborations, and shared practical tips for negotiating deals. Gigi also discussed why she prefers long-term partnerships over quick affiliate marketing options.

If you’re a creator looking for actionable advice, this episode was packed with insights that can help you elevate your career and create meaningful opportunities in the creator economy. It was truly a fantastic and eye-opening conversation!

Check out the chapter timestamps below to jump to your favorite segments!

Find Gigi: https://www.linkedin.com/in/gigirobinson/
Website: https://www.gigirobinson.com/

🔗Here are the links we talked about in this episode of Affiliate Nerd Out.

💌Thank you to our sponsor Inflektion: https://inflektion.ai/

⭐ Dustin's picks for best affiliate management tools:
https://blog.performancemarketingmana...
Affistash: https://dustinhowes.com/affistash
Respona: https://dustinhowes.com/res
Publisher Discovery: https://dustinhowes.com/pubdis

☄️ Want to join Dustin to nerd out on affiliate marketing?
Sign up here: https://dustinhowes.com/nerd

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How To Get In On The CPC Ad Network Boom With Linkby with Vanessa Lawrence

Thu, 20 Mar 2025 12:00:00 -0700

In this episode of Affiliate Nerd Out, I had the pleasure of sitting down with Vanessa Lawrence, the Chief Content Officer at Linkby. We dove into the world of affiliate marketing, focusing on the rise of CPC (Cost Per Click) and how Linkby is transforming the industry with their cutting-edge ad tech platform. Vanessa shared her fascinating journey from the publishing scene in Australia to her current role in New York, offering valuable insights into the major trends shaping the affiliate space.

We also discussed why diversifying revenue streams is crucial for success and how leveraging CPC can boost affiliate marketing strategies. If you're looking to gain a better understanding of these game-changing tactics, this episode is packed with must-know tips.

Along with industry insights, we talked about career advice, networking, and some fun moments in our Defend Your Post segment. Whether you're a seasoned marketer or just starting out, this episode has something for everyone.

Check out the chapter timestamps below to jump to your favorite segments!

Find Vanessa: / nesslawrence
Website: https://linkby.com/

🔗Here are the links we talked about in this episode of Affiliate Nerd Out.

💌Thank you to our sponsor Inflektion: https://inflektion.ai/

⭐ Dustin's picks for best affiliate management tools:
https://blog.performancemarketingmana...
Affistash: https://dustinhowes.com/affistash
Respona: https://dustinhowes.com/res
Publisher Discovery:

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliates dirty little secret: The Dating Vertical with Jenny Gonzalez

Thu, 13 Mar 2025 19:00:00 -0700

Hey, everyone! This episode of Affiliate Nerd Out was an absolute blast to record. I had the chance to sit down with Jenny Gonzalez, the brilliant CEO of Trackfinity. We got into the nitty-gritty of her incredible story, starting from her days as a bartender to becoming a top leader in affiliate marketing. Together, we unpacked how the dating vertical shaped her career and what it takes to succeed in this space.

Jenny opened up about Trackfinity’s evolution and the innovative strategies that have made waves in the dating vertical. We also discussed the challenges of staying ahead, from controversies like Ashley Madison to emerging trends like AI girlfriends. Hearing her perspectives on cross-vertical strategies within the dating vertical was so eye-opening.

If you’ve been curious about the affiliate world, especially the dating vertical, you’ll love the tips, stories, and advice Jenny shared.

Find Jenny Gonzales: https://www.linkedin.com/in/onlinejenn/
Website: https://trackfinity.com/

🔗Here are the links we talked about in this episode of Affiliate Nerd Out.

💌Thank you to our sponsor Affistash: https://affistash.com/

⭐ Dustin's picks for best affiliate management tools:
https://blog.performancemarketingmana...
Affistash: https://dustinhowes.com/affistash
Respona: https://dustinhowes.com/res
Publisher Discovery: https://dustinhowes.com/pubdis

☄️ Want to join Dustin to nerd out on affiliate marketing?
Sign up here: https://dustinhowes.com/nerd

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Best AI tools for affiliate managers with Vic Giurgiu

Fri, 07 Mar 2025 09:00:00 -0800

I had the pleasure of sitting down with Vic Giurgiu, a high school student and part-time entrepreneur who made an impact in the affiliate marketing world. Vic shared his inspiring story about how his determination and drive led to our collaboration on Affistash—a game-changing solution for affiliate managers.

During our conversation, we discussed how AI tools for affiliate managers had transformed the way tasks were handled. From streamlining affiliate recruitment to automating emails, identifying fake followers, and simplifying onboarding processes, these tools provided practical solutions that elevated efficiency and saved time.

Vic also reflected on how he balanced the demands of school and entrepreneurship, sharing how he stayed productive and avoided burnout throughout the process. His insights and accomplishments were a testament to what’s possible with the right mindset and support.

This episode offered so much valuable advice for affiliate managers looking to refine their strategies. Whether it was through learning about the latest AI tools for affiliate managers or understanding how to optimize workflow, there was something for everyone. I wrapped it up feeling inspired, and I hope the audience left with actionable ideas they could apply to their own affiliate programs.

Find Vic Giurgiu: https://www.linkedin.com/in/victor-giurgiu-b7a6a11bb/
Website: https://affistash.com/

⭐ Dustin's picks for best affiliate management tools:
https://blog.performancemarketingmana...
Affistash: https://dustinhowes.com/affistash
Respona: https://dustinhowes.com/res
Publisher Discovery: https://dustinhowes.com/pubdis

☄️ Want to join Dustin to nerd out on affiliate marketing?
Sign up here: https://dustinhowes.com/nerd

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

7 secrets to 7-figure affiliate launches with Matt McWilliams

Fri, 28 Feb 2025 03:00:00 -0800

Matt McWilliams, a renowned expert in affiliate marketing, shares his unique strategies that have helped countless businesses achieve massive success. From his inspiring career story to building powerful affiliate programs, Matt McWilliams brings unmatched insight and actionable tips to the table.

We’ll discuss everything from planning ahead and building strong affiliate relationships to creating memorable launch strategies that drive results. Matt McWilliams also dives into the importance of affiliate accountability, solving specific audience challenges, and optimizing management techniques for long-term success.

Whether you’re just getting started in affiliate marketing or looking to refine your approach, you won’t want to miss Matt McWilliams’ practical advice and invaluable strategies. Tune in and be inspired by the wisdom of a true affiliate marketing legend, Matt McWilliams, as we uncover game-changing methods to take your launches to the next level!

Listen now to gain powerful insights and transform your affiliate game with Matt McWilliams!

Find Matt McWilliams: https://www.mattmcwilliams.com/

🔗Here are the links we talked about in this episode of Affiliate Nerd Out.

⭐ Dustin's picks for best affiliate management tools:
https://blog.performancemarketingmana...
Affistash: https://dustinhowes.com/affistash
Respona: https://dustinhowes.com/res
Publisher Discovery: https://dustinhowes.com/pubdis

☄️ Want to join Dustin to nerd out on affiliate marketing?
Sign up here: https://dustinhowes.com/nerd

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Influencer Marketing trends and growth hacks in 2025 with Amina Gadjieva

Mon, 24 Feb 2025 06:00:00 -0800

Want to stay ahead in the world of influencer marketing trends? Join me, as I sit down with Amina, CEO of Influence Space. Together, we explore the strategies and insights driving the evolution of influencer marketing—and how you can use them to boost your brand's success.

We talk about everything from the importance of micro-influencers and user-generated content (UGC) to budgeting tips that maximize ROI. Amina dives into her personal story, her agency’s mission, and the practical ways to connect influencer marketing with affiliate marketing. Plus, we cover tools, outreach tactics, and actionable advice that can help you stay ahead of the competition.

This episode is packed with information on today’s influencer marketing trends and how they’re shaping strategies for the years ahead. Don’t get left behind—learn how to adapt and grow your campaigns effectively! Tune in every Thursday at noon PST for more expert advice.

Press play and explore influencer marketing trends with us today!

Don’t forget to like, comment, and subscribe for more nerdy tips and tricks. See you in the Nerditorium!

Find Amina Gadjieva: / amina-gadjieva
Website: / influence-space

🔗Here are the links we talked about in this episode of Affiliate Nerd Out.

💌Thank you to our sponsor Magic Mind:
https://dustinhowes.com/mm

⭐ Dustin's picks for best affiliate management tools:
https://blog.performancemarketingmana...
Affistash: https://dustinhowes.com/affistash
Respona: https://dustinhowes.com/res
Publisher Discovery:

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Current and Future States of Higher Education Affiliate Market with Daniel Meyers

Thu, 13 Feb 2025 13:00:00 -0800

Welcome to another episode of Affiliate Nerd Out! I’m Dustin Howes, your Nerdirator, and today we're talking about how affiliate marketing is transforming higher education. I’m joined by Daniel Myers, Senior Marketing Affiliate Manager at National University, to explore the exciting intersection of affiliate marketing and universities. We cover lead generation, TCPA compliance, and the latest trends in the field. Plus, we discuss the future of an affiliate marketing degree!

In this episode, we look at the unique challenges and opportunities that affiliate marketing brings to educational institutions. Whether you're experienced in affiliate marketing or considering an affiliate marketing degree, there’s something here for everyone. Daniel shares his insights on how universities are leveraging affiliate programs to generate leads while staying compliant, and we touch on how an affiliate marketing degree can set you up for success in this growing industry.

If you’re curious about how affiliate marketing works in higher education or wondering if an affiliate marketing degree is the right choice for your career, this episode is for you. Tune in every Thursday at noon for more tips and strategies. And don’t forget to visit dustinhowes.com/nerd to learn how you can be a guest on the show.

Don’t forget to like, comment, and subscribe for more nerdy tips and tricks. See you in the Nerditorium!

Find Daniel Meyers: https://www.linkedin.com/in/danielmmeyers/

🔗Here are the links we talked about in this episode of Affiliate Nerd Out.

💌Thank you to our sponsor Affistash:
http://affistash.com/

⭐ Dustin's picks for best affiliate management tools:
https://blog.performancemarketingmana...
Affistash: https://dustinhowes.com/affistash
Respona: https://dustinhowes.com/res
Publisher Discovery: https://dustinhowes.com/pubdis

☄️ Want to join Dustin to nerd out on affiliate marketing?
Sign up here: https://dustinhowes.com/nerd

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Making wheel marketing calendar planning fun with Will Gaines

Fri, 07 Feb 2025 07:00:00 -0800

Annual planning doesn’t have to be boring—trust me! This week on Affiliate Nerd Out, I’m joined by the incredible Will Gaines, an affiliate marketing veteran with over 15 years of experience. From being an analyst to a global director of partnership marketing, Will has done it all and now consults for tech and supplement companies.

We’re sharing tips on mapping out your entire year, the value of reviewing past performance, and why clean data is your best friend. Plus, we talk about thinking outside the box, like creating new holidays to fill sales gaps. If you’re ready to make annual planning productive (and surprisingly fun), this episode is packed with insights and creative strategies to level up your affiliate marketing game.

Don’t forget to like, comment, and subscribe for more nerdy tips and tricks. See you in the Nerditorium!

Find Will Gaines: https://www.linkedin.com/in/will--gaines/

🔗Here are the links we talked about in this episode of Affiliate Nerd Out.

💌Thank you to our sponsor Inflektion
https://inflektion.ai/

⭐ Dustin's picks for best affiliate management tools:
https://blog.performancemarketingmana...
Affistash: https://dustinhowes.com/affistash
Respona: https://dustinhowes.com/res
Publisher Discovery: https://dustinhowes.com/pubdis

☄️ Want to join Dustin to nerd out on affiliate marketing?
Sign up here: https://dustinhowes.com/nerd

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Honeygate! The Honey Chrome Extension Scam explained

Fri, 31 Jan 2025 16:00:00 -0800

On this episode of Affiliate Nerd Out, I sit down with Stephen Root, a seasoned expert in affiliate marketing, to uncover the realities of managing top-tier programs in both B2C and B2B industries. From his early career at Apple’s retail merchandising to his remarkable success in affiliate marketing, Stephen shares his path to becoming a respected leader in the field.

We take a closer look at the infamous Honeygate controversy and shine a spotlight on the honey chrome extension scam that has sparked countless debates in the industry. Stephen reveals the hidden impact of these browser extensions on affiliate commissions and offers his unfiltered take on whether they’re a help or hindrance. You’ll hear actionable advice on tackling the challenges posed by scams like the honey chrome extension scam while safeguarding your brand’s interests.

If you want to turn your brand into a Sponsor Magnet, this episode is packed with expert strategies for overcoming hurdles like the honey chrome extension scam and building stronger affiliate partnerships. Whether you're just starting or you’re a pro, there's something here for everyone!

🎥 Don’t miss this episode—click play now to stay ahead of key trends like the honey chrome extension scam and get insider knowledge! Be sure to like, comment, and subscribe for fresh affiliate marketing insights every Thursday at 12 PM PT.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

CPL Affiliate marketing program setup with William Skipper

Fri, 24 Jan 2025 08:00:00 -0800

It’s Dustin Howes here, your host for Affiliate Nerd Out, and I’m absolutely thrilled to share this episode with you. Today, I had the privilege of chatting with William Skipper, a true powerhouse in the world of CPL affiliate marketing. With nearly a decade of experience working with big-name brands like Sprint Wireless and The Home Depot, William brought a ton of valuable insights to the table.

We jumped right into the exciting world of B2C lead generation, and trust me, this conversation is packed with strategies you can use right away. William and I covered everything from optimizing subscription service businesses to fine-tuning your CPL affiliate marketing approach. We even explored the importance of speed to lead and broke down how tools like Phonexa and Unbounce are game-changers in consent-based marketing.

If you’re looking to sharpen your lead gen campaigns, scale your affiliate marketing efforts, or learn what’s next in the CPL affiliate marketing landscape, this episode has got you covered! Whether you’re a seasoned pro or just starting out, these insights are pure gold.

🔥 And hey, don’t miss out on more of these expert conversations. Join me live on LinkedIn every Thursday, where we keep the knowledge sharing going. Tap that subscribe button and stay ahead in all things CPL affiliate marketing!

Find William Skipper: https://www.linkedin.com/in/william-skipper-a02b32107/
Website: https://affiliatemybusiness.com/

🔗Here are the links we talked about in this episode of Affiliate Nerd Out.

💌Thank you to our sponsor Inflektion
https://inflektion.ai/

⭐ Dustin's picks for best affiliate management tools:
https://blog.performancemarketingmana...
Affistash: https://dustinhowes.com/affistash
Respona: https://dustinhowes.com/res
Publisher Discovery: https://dustinhowes.com/pubdis

☄️ Want to join Dustin to nerd out on affiliate marketing?
Sign up here: https://dustinhowes.com/nerd

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How influencers can be a Sponsor Magnet with Justin Moore

Fri, 17 Jan 2025 08:00:00 -0800

Ever wondered how to land game-changing sponsorships? This episode is packed with insights from Sponsor Magnet author and expert Justin Moore! Justin’s an absolute pro when it comes to helping creators secure dream brand deals and build long-term partnerships. He even turned his wife’s YouTube hobby into a multi-million dollar business—talk about inspiring!

We break down Justin’s 8-step sponsorship wheel, a proven system to boost your approach and land deals you didn’t even think were possible. Whether you’re a new influencer, seasoned creator, or affiliate manager, there's gold here for everyone. We also get into the ROPE Pitching Method and why researching and crafting specific outreach is the key to success. Plus, don’t miss Justin’s tips on using LinkedIn to uncover sponsorship opportunities!

If you’re ready to take your sponsorship game to the next level, this episode is for you. From proactive outreach techniques to balancing inbound vs. outbound deals, Justin lays it all out, no fluff. Tune in, grab your notebook, and get ready to learn from the Creator Wizard himself!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Landscape of Affiliate manager jobs in 2025 with Stephen Robinson

Fri, 10 Jan 2025 03:00:00 -0800

Ever feel like the job market is tougher than it used to be? 🚀 Welcome to another episode of Affiliate Nerd Out with me, Dustin Howes! This time, I'm joined by my old buddy Stephen Robinson as we explore his challenging nine-month job search in the affiliate marketing world. Stephen shares his journey from updating his LinkedIn profile and getting certifications to leaning on his community for support and finding the perfect role. Plus, get insider tips on upskilling and navigating today's job market, especially for affiliate managers.

Whether you're currently job hunting or just curious about the affiliate space, this episode is packed with actionable advice. Don't miss out!

Don’t forget to like, comment, and subscribe for more affiliate marketing insights!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to Scale Affiliate Marketing With Landing Page Optimization With Haafiz Dossa

Fri, 03 Jan 2025 04:00:00 -0800

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

International affiliate program setup for Success with Ishtvan Torpoi

Thu, 19 Dec 2024 08:00:00 -0800

Today I’m joined by the incredible Ishtvan, aka 'That Affiliate Guy.' Together, we nerd out on affiliate marketing and uncover everything you need to know about how to set up an affiliate network. From must-have features for e-commerce affiliate programs to crafting flexible commission structures, we dig deep into the strategies that build successful partnerships.

Ishtvan also gives his expert take on how to set up an affiliate network that focuses on efficiency and personalized support. We highlight skills every affiliate manager needs, the growing power of content creators and social media affiliates, and why prioritizing quality over awards truly matters. If you’re interested in how to set up an affiliate network or want to sharpen your approach to affiliate marketing, this episode is packed with insights you won’t want to miss!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to Find Micro Influencers for your Affiliate Program with Joey Vaillancourt

Mon, 16 Dec 2024 04:00:00 -0800

On this episode of Affiliate Nerd Out, we’re thrilled to welcome Joey V from BioOptimizers. Joey shares his incredible transformation from corporate life to leading a thriving supplement company, and his insights will inspire anyone looking to elevate their marketing strategies.

We explore the significance of micro influencers in today’s landscape, including practical tips on how to find micro influencers that match your brand’s mission and values. Joey dives into key strategies for engaging them and building strong partnerships that can drive lasting results.

Throughout the episode, Joey emphasizes the importance of a mission-driven approach as the backbone of sustainable success. He also shares handy tools and strategies for managing influencer relationships effectively. Want to increase conversions? Joey explains why customized landing pages can make all the difference.

We also zoom in on how to find micro influencers using Joey’s tried-and-true methods, ensuring your brand connects with individuals who truly resonate with your audience. Plus, the conversation turns to leveraging podcasts for brand exposure—Joey unpacks how this growing medium can amplify your reach.

A big shoutout to our sponsor, Inflektion, for providing top-tier tools designed to help businesses scale their affiliate programs. If you’re aiming for growth, their solutions are worth exploring!

Before signing off, Joey introduces his Partner Profits Alliance, a collaborative community created to share best practices in influencer marketing. If you’ve been eager to master how to find micro influencers, build meaningful connections, and skyrocket your marketing efforts, this episode is packed with actionable insights you can’t afford to miss.

Tune in now and nerd out with us! 🚀

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How the Best Coupon Sites Use Automation in Affiliate with Pawel Mazurek

Thu, 05 Dec 2024 13:00:00 -0800

In this Affiliate Nerdout episode, I had the pleasure of chatting with Paweł Mazurek, CEO of TakeAds, about the role of the best coupon sites in affiliate marketing. Paweł shared how TakeAds ensures quality control and valid deals, making these sites essential for enhancing user experiences. We discussed how the best coupon sites connect publishers with savvy shoppers, driving conversions and loyalty. Paweł also shared insights from teaching digital marketing at the university level.
If you’re looking to learn about the best coupon sites and affiliate strategies, don’t miss this episode!

Catch the full episode on Youtube

Don't forget to like, comment, and subscribe for more affiliate marketing insights!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

A "Foolish" Guide to Finance Affiliate Programs with Noelle Spagna

Fri, 22 Nov 2024 05:00:00 -0800

Fin-teck finance affiliate programs are thriving in the affiliate marketing space! In this session of Affiliate Nerd Out, I’m joined by Noelle Spagna from Motley Fool to explore the key differences between these programs and traditional e-commerce models.

Catch the full video on YouTube: https://youtu.be/KUqyFOhUi24

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to Help Your Affiliate Partners Rank Their Blog Posts With Brandon Pierce

Thu, 24 Oct 2024 07:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to prepare your affiliate program for Black Friday and Q4 with Karen Garcia

Tue, 01 Oct 2024 23:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The AI Boom in Affiliate - Limitations and Opportunities with Anika Gupta

Thu, 26 Sep 2024 20:00:00 -0700

If you’re managing an affiliate or influencer program and spending hours looking for new creators, then Everpilot has a fix for you. It’s going to save you time by recommending tons of great influencers for you, getting you their contact information, and even writing part of the outreach email for you. Sign up for a free 15-min demo call to see it in action - they’ll even give you a free list of high-value influencer matches.

Check out Everpilot.com and use “Dustin” as your referral code

https://www.everpilot.com/?utm_source=dustin

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Mastering Paid Traffic: A Publisher's Playbook with Alex Goldberg

Fri, 23 Aug 2024 09:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Mastering S2S Tracking, Postbacks, and Tracking Parameters with Dave Zaron

Sat, 17 Aug 2024 02:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Need for Datafeed for the Affiliate Program with Eric Busch

Sat, 17 Aug 2024 02:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

What I Learned From Sponsoring 1,000+ YouTube Videos with Nick Rasmussen

Sat, 03 Aug 2024 18:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Card Linking & Open Banking. Bridging the gap between CLO and Affiliates with James Bannerman

Sat, 03 Aug 2024 18:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Turning SEO knowledge into an affiliate marketing business with Greg Jeffries

Thu, 25 Jul 2024 00:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How SaaS is helping publishers increase efficiency & profits with Lavin Punjabi

Wed, 24 Jul 2024 23:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Power house leads VS Closing the sale on a call with Elesha Aflalo

Tue, 02 Jul 2024 05:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Value of a Creator's Audience with Sam Katz

Mon, 17 Jun 2024 20:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How To Convert More Web Visitors Into Sales with Gerry Black

Mon, 10 Jun 2024 15:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How Influencers Earn 500% More with Affiliate Marketing with Joy Tang

Mon, 03 Jun 2024 23:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate Marketing Evolution - Beyond CPA and Rev Share

Sat, 01 Jun 2024 15:00:00 -0700

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How To Improve Your Network-Marketing Game with Choots Humphries

Tue, 28 May 2024 03:00:00 -0700

Ever wondered how a Navy officer transitions into a leading figure in affiliate marketing? Shoo Tumbray, CEO and President of Link Connector, takes us on his incredible journey from navigating ships during Desert Storm to navigating the complexities of the digital marketing world. Shoo's story is not only inspiring but also packed with valuable insights that any professional in the tech industry will appreciate. His experience underscores the importance of resilience and adaptability in the face of changing career landscapes.

We also explore the vibrant world of affiliate marketing conferences, where Shoo shares his favorite moments and top strategies for effective networking. He highlights the balance between structured meetings and spontaneous interactions, emphasizing how real connections often happen in informal settings. From casual rooftop bar conversations to engaging discussions with thought leaders, Shoo provides a roadmap for maximizing your conference experience and building meaningful, long-lasting relationships.

Networking is more than just exchanging business cards; it's about forging genuine connections and supporting each other's growth. Shoo delves into how his analytical and relationship-building skills have evolved over the years, and the importance of having partners who complement your strengths. Tune in to hear about the strategies that can help you not just survive but thrive in the dynamic world of affiliate marketing. Whether you're a seasoned pro or new to the industry, this episode offers a treasure trove of practical advice and heartwarming stories.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Live fro PI Live in Miami with Jennifer Goodwin & Jade Mayberry

Sun, 28 Apr 2024 04:00:00 -0700

Embark on a journey through the dynamic landscape of affiliate marketing with us, as we sit down with the illustrious Jennifer Hoodwin on Affiliate Nerd Out. With over 15 years of trailblazing in the field, Jennifer pulls back the curtain on her remarkable career, from the early days at Brad's Deals to her influential role in the acquisitions of Definitive Deals and Honey. Her pivot to consulting and her drive to inject fresh talent into the industry through her agency, High Energy, highlights a story of innovation and growth that's paving new roads in the affiliate space.

As co-founder of High Energy, Jennifer Hoodwin takes us behind the scenes of a unique agency model that partners with avant-garde publishers. Our discussion traverses the agency's organic expansion and its strategic approach to client engagement, from triumphs in France with Joko to weaving AI and super apps into the fabric of affiliate marketing. The conversation is peppered with insights into the agency's careful client selection and the agility required in today’s fluctuating business environments.

This episode isn't just about the mechanics of affiliate marketing; it's about the heartbeat of the industry – the people and relationships that make it thrive. We delve into the symbiotic relationship between affiliate marketing and influencer partnerships, the art of networking, and the importance of community and mentorship. With special guest Jade Mary Berry from Dentsu sharing her affiliate marketing journey and the significance of community events like PI Live, this episode is a treasure trove for anyone looking to navigate the affiliate marketing world with finesse and camaraderie.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

PI Live USA 2024 Recap with Wade Tonkin

Sat, 27 Apr 2024 22:00:00 -0700

Get ready to geek out with industry expert Wade Tonkin and me, Dustin Howes, as we unpack the dynamic world of affiliate marketing in our latest podcast episode. We're not just offering juicy tidbits; we're serving up a full entrée of conference insights and industry trends that will leave you hungry for more. From our animated recap of PI Live's growth to the spontaneous encounters that blossomed into golden opportunities, our discussion is a treasure trove of actionable insights. Whether you're a veteran or new to the scene, you'll appreciate the deep dive into the event's layout, the must-have event app, and the tech solutions that had us on the edge of our seats.

Wade and I don't hold back when it comes to the behind-the-scenes scoop on Affiliate Summit pricing and organization. Imagine the shock of a costly drink at the Tipsy Flamingo—yes, we discuss how the unexpected can shake up the networking norm. But it's not all about the price tags; we also applaud the Hello Partner team for their unparalleled attendee engagement efforts. Comparing the established London scene with the up-and-coming US event, we offer a candid look at the networking expectations and how each conference shapes up in delivering value to its audience.

Last but certainly not least, we dissect the sessions from a recent affiliate marketing conference with the precision of a surgeon—analyzing everything from Jim Nichols' magnetic stage presence to the robust influencer marketing panel discussions. The ever-evolving landscape of influencer marketing is under our microscope, and we don't shy away from discussing the challenges and triumphs of conference scheduling. Topping off this episode, we celebrate the AM Leaders event for its whirlwind of education and networking opportunities, and I share a personal success story centered around LinkedIn's power in the industry. Don't forget to tune in; this is one episode that promises to educate, entertain, and inspire.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How an affiliate consultant used Affistash recruitment tool to scale into a thriving agency with Ivan Tijerina

Sat, 27 Apr 2024 22:00:00 -0700

Ever wondered how a barista becomes a beacon of e-commerce success? Buckle up, because Ivan Tijerina, a former Starbucks manager who brewed up a storm in the affiliate marketing world, spills the beans on his fascinating transition in our latest episode of Affiliate Nerd Out. Ivan doesn't just share his story; he gives you the roadmap for building your own affiliate marketing program from the ground up. His insights into freelancing, client management, and the revolutionary tool AffieStash will equip you with the strategies you need to scale your operations, whether you're a seasoned pro or just dipping your toes into the digital marketing waters.

Hold onto your seats, because we're not just talking theory here—real, actionable advice is on the table. Ivan lays out the tactics behind crafting a lean yet powerful affiliate recruitment engine, and he's offering a sneak peek into the magic of Appy Stash, where listeners can snag 20 free prospects just for coming aboard. It's an episode you won't want to skip, filled with the kind of expert advice that can turn the tide for affiliate managers everywhere. Join us and transform the way you think about affiliate management, courtesy of the savvy insights from Ivan Tijerina.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How NordVPN And Clovio Create A Winning Partnership with Kamile and Nicole

Tue, 16 Apr 2024 07:00:00 -0700

Unlock the secrets to cultivating powerful affiliate relationships with the guidance of Camille from NordVPN and Nicole from Klaviyo. As we navigate the complex ecosystem of affiliate marketing, our guests peel back the layers on what makes a partnership not just work, but thrive. Learn why segmentation and high-quality content are pivotal in driving informed customers to action, and how Nord Security's dedication to cybersecurity through tools like NordVPN and NordPass meets the evolving needs of consumers.

Transform your approach to negotiations with insights from our deep dive into the art and science behind these crucial conversations. We tackle the data-driven strategies that set the stage for expectations and the transparency necessary for win-win agreements. Whether you're an affiliate manager or a partner publisher, the takeaways from this episode will arm you with the know-how to secure equitable deals that bolster exposure, fairness, and trust—cornerstones of any successful affiliate venture.

Stay ahead of the curve with our exploration of tools and daily routines that can supercharge your affiliate marketing efforts. From the intricacies of Ahrefs and SEMrush for traffic and SEO analysis, to the structure and innovation that a day at Nord entails, every minute is packed with actionable strategies. Get the inside scoop on how Camille and Nicole master the balance of remote work while keeping their finger on the pulse of product updates and team dynamics. Join us for a masterclass in partnership optimization and witness your affiliate relationships transform.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Avoiding Burnout for High Performers with Andy Johns

Tue, 16 Apr 2024 07:00:00 -0700

When my old friend Andy Johns, a former tech executive turned mental health advocate, recounts his ascent through the ranks of Silicon Valley's elite, it's more than just a career highlight reel. It's a raw and revealing saga of personal metamorphosis, from the boardrooms of Facebook, Twitter, and Quora to the quiet self-reflection that followed his tenure as president of Wealthfront. Venture with us as Andy shares the wake-up call that reshaped his life's trajectory, grounding a conversation that strips back the layers of our work-entwined identities and implores a reexamination of our priorities.

The fabric of our daily lives is threaded with stress, but why does it so often feel unmanageable? We explore the intriguing link between ancient biological instincts and present-day anxiety, depression, and emotional distress. Our chat navigates the complexities of a nervous system in overdrive, the unintended consequences of childhood stress, and the significance of creating a nurturing environment shielded from technological inundation. Discover how reconnecting with nature and the world around us can be foundational in building resilience, both for children and adults on the brink of burnout.

For those feeling the weight of modern pressures, the episode culminates with transformative strategies that high achievers can seamlessly weave into their routines. We discuss the 'bookend method,' a daily practice framing each morning and evening with intention and calm, as well as the mood-enhancing benefits of hot and cold therapies. Closing the conversation, we invite you to join us on a journey toward a more peaceful existence, revealing not just personal coping mechanisms but the creation of sanctuaries for rest and recovery — places where stress surrenders to serenity.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Why Partnerships Are The Future of Marketing with Robert Glazer

Wed, 10 Apr 2024 07:00:00 -0700

Embark on an insightful journey with me, Dustin Howes, and the unparalleled affiliate marketing expert, Robert Glazer. We've stitched together a tapestry of conversations that will not only enrich your understanding of affiliate marketing's role in the fabric of modern business but also offer a humanizing glimpse into the lives that drive this industry forward. Robert, a seasoned professional who juggles the roles of a father, husband, and thought leader, shares his astute observations on the sector's evolution and its potential trajectory through 2025, emphasizing the irreplaceable value of human connection in an era where technology is rapidly reshaping our landscape.

Our dialogue traverses the transformation of workplace culture and the blossoming of partnership marketing, tackling the sensitive handling of employee exits and the serendipitous success of Robert's "Friday Forward" newsletter. Experience the candid exchange about the friction points that still challenge the affiliate marketing sphere, including the need for greater collaboration. We shine a light on the exciting technological advancements breathing new life into the industry, with a special nod to how agencies like Acceleration Partners are harnessing AI and automation to elevate their service game.

As we peer over the horizon to the future of AI in marketing, we underscore the importance of adaptability and diverse skill sets for professionals navigating this landscape. Listen in as we unpack the imminent convergence of affiliate marketing with broader business disciplines and the strategic evolution of career paths within this space. You're in for a treat – a conversation that seamlessly blends personal anecdotes with forward-thinking strategies, culminating in a dialogue that will leave you inspired and informed about the dynamic world of affiliate marketing.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Why Every Affiliate Site Needs Digital PR in 2024 with Gabriela Covay

Wed, 20 Mar 2024 07:00:00 -0700

Unlock the secrets to navigating the dynamic seas of affiliate marketing and digital PR with our latest podcast episode featuring the brilliant Gabriella Covey from Bright Valley Marketing. Gabby, shining with her unique blend of SEO savvy and ethical marketing, joins me, Dustin House, in a rich conversation that promises to leave you with a fresh perspective on elevating your brand's digital footprint. We'll share tales of overcoming the hurdles of Google’s algorithm updates and the gratifying journey toward crafting stories that capture media attention and audience hearts.

Our chat promises to be an illuminating beacon for businesses and marketers alike, as we delve into the transformative power of digital PR campaigns beyond just backlink acquisition. From the artistry of content creation to leveraging media appearances for bolstering brand credibility, Gabby offers her seasoned insights, laying out a roadmap for anyone aiming to achieve recognition in today's crowded online space. We'll also dissect the nuances of engaging with press releases and the strategic use of linking to amplify your site's authority and traffic.

Finally, gear up for a toolkit revelation, as we discuss the strategies and tools essential for a standout digital PR campaign. Whether you're on a shoestring budget or ready to invest, Gabby's advice on utilizing platforms like Ahrefs and Mention.com, alongside pearls of wisdom on campaign analysis, will empower you to kickstart your own digital PR endeavors. We cover ground from the initial steps of understanding the landscape to following industry mavericks, ensuring you're equipped with the knowledge to weave your own success stories. Tune in for this episode full of practical advice, inspiring anecdotes, and a glimpse into the vibrant world of Bright Valley Marketing.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Leveraging Creators Through Affiliate Marketing on Shopify with Noah Tucker

Thu, 14 Mar 2024 15:00:00 -0700

Unlock the power of influencer marketing as it evolves from mere brand awareness to a cornerstone of revenue growth. I, Dustin Howe, sit down with Noah Tucker, the mastermind behind Social Snowball, to bring you an electrifying conversation on affiliate marketing's transformation. Noah brings his CEO insights on how influencers are now integral to a brand's financial strategy, and together, we dissect the vibrant Shopify affiliate creator ecosystem. Learn how Social Snowball is revolutionizing the game by automating affiliate and referral marketing, making it a breeze for e-commerce brands to collaborate with influencers and keep tabs on their success.

Embark on a journey through the intricacies of establishing genuine connections in the influencer realm. We shed light on the delicate dance of engaging with content creators, sharing the inside scoop on the best practices that lead to authentic and profitable partnerships. Whether you're a Shopify veteran or eyeing influencer strategies from afar, our chat uncovers the potential for brands across platforms to capitalize on these valuable sourcing tactics. And for those facing the headache of coupon leaks, Noah and I introduce 'safe links'—Social Snowball's clever fix that's reshaping the affiliate marketing landscape.

Wrap up your listening experience with actionable insights on leveraging customer referrals and the art of timing your requests. We discuss the nuanced strategies that make asking for reviews and referrals a success, without coming off as too eager or dismissive. As the episode comes to a close, we invite you to keep the conversation alive. Connect with Noah, continue exploring this dynamic market, and take your e-commerce brand to new heights with the wisdom from today's Affiliate Nerd Out episode.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Affiliate Marketing Job Market in 2024 Natalie Ziemba

Wed, 13 Mar 2024 09:00:00 -0700

Embarking on a career transformation can be as daunting as it is exhilarating, but Natalie Ziemba's leap from high school English teacher to affiliate marketing whiz is nothing short of inspiring. In our latest episode, Natalie unravels her pathway to success, revealing how a blend of networking savvy and strength-play led her to excel in a realm far from her educational roots. Alongside her professional prowess, she doesn't miss a beat in her role as a dedicated city councilwoman and her passionate involvement with community service organizations. Her tale is a testament to the power of reinvention and serves as a guiding light for anyone yearning to navigate their own professional pivot.

The conversation then shifts to a darker trend shadowing the job market—the expectation of unpaid assignments during interviews. We tackle this head-on, discussing protection strategies for your intellectual labor and advocating for the acknowledgment of the value you bring to the table. Shifting gears, we also dissect the intricacies of affiliate marketing, providing a lineup of strategies for those looking to climb the industry ladder. From understanding the importance of cultural synergy to embracing continuous learning and networking, this episode is a wealth of knowledge for career climbers and marketers alike, sprinkled with success anecdotes from those who've soared by tapping into these resources.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How international subdomains are winning at SEO with Brandon Myers

Fri, 08 Mar 2024 12:00:00 -0800

Ever felt like you're missing the mark when it comes to connecting with your international audience? SEO savant Brandon Myers joins me to unravel the complexities of international subdomains and how they can make or break your global reach. Our candid discussion traverses through the corridors of affiliate marketing, highlighting the ethical imperative to champion beneficial products while customizing strategies that resonate across diverse markets. Reflecting on our own paths that converged in the heart of SEO, we share a few laughs and lessons on the transformative effect translation has in elevating user experiences and conversion rates.

Turning the spotlight onto the digital currencies that are shaking up the affiliate marketing world, we dissect the allure of Bitcoin and the innovative promises of Ethereum's smart contracts. As we traverse the landscape of e-commerce, affiliate payouts, and the nuances of currency conversion, we also take a deep dive into the latest Google updates. These algorithmic shifts underscore the ever-growing importance of transparency and consumer trust—a topic that's more than just technical jargon, it's about the foundational values that propel us forward in business and life.

And because success isn't just about strategy but also about emotional well-being, we open up about the personal side of our journey. The conversation takes an intimate turn, exploring the healing potential of AI in managing mental health and the power of communal sharing. As we wrap up, I'm reminded of the gratitude that fuels my passion as a host, teacher, and parent, and how the relationships we build can guide us toward continuous improvement and connection. Join us for a heart-to-heart on how personal values can influence professional success and the friendships that enrich our lives along the way.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Client Expectations and Agency Life in the Affiliate Marketing Channel with Jake Fuller

Wed, 06 Mar 2024 10:00:00 -0800

Join the conversation with Jake Fuller, the trailblazing CEO of JB Commerce, as he imparts his 'painfully optimistic' wisdom on us at the Nerditorium. Embark on a journey of discovery into the heart of affiliate marketing from an agency's vantage point. We promise an episode packed with revelations about how a digital dreamer guides his ship through the choppy waters of client expectations, legacy, and innovation, all while preserving the spirit of JB Commerce's founding father, Jamie Burch.

Are your affiliate marketing goals grounded in reality or floating in fantasy? This episode is dedicated to dissecting the art of setting and managing client expectations. With Jake's expertise, we unravel the importance of a meticulous onboarding process and the creation of a strategic roadmap that aligns with a brand's vision. Brace yourself for a candid discussion on the common misconceptions surrounding affiliate marketing and learn how to distinguish between fleeting trends and the strategies that promise sustainable growth.

Finally, we tackle the elephant in the room - the challenge of hiring and nurturing talent in the relentless world of agency life. From navigating the 'Great Resignation' to fostering the next generation of marketing mavens, we uncover the secrets to building a resilient team. We share tales of success and caution, painting a realistic picture of what it takes to thrive in an industry that's as rewarding as it is demanding. If you're curious about the ingredients needed for success in the fast-paced arena of affiliate marketing, pour yourself a cup of something nice, sit back, and absorb the wealth of knowledge shared in this indispensable episode.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to Save One Hour Per Day with AI with Jonathan Green

Thu, 29 Feb 2024 08:00:00 -0800

Unlock the secrets to a standout podcast experience with Jonathan Green, the maestro behind the Artificial Intelligence Podcast. Our enlightening chat covers the nuts and bolts of delivering a polished and respectful presentation to your audience. Jonathan sheds light on the art of high-quality production, sharing how to captivate listeners and make a lasting impression in the digital expanse with unique podcast thumbnails.

Embark on an entrepreneurial odyssey as we dissect the inception of Servo Master and its emblematic stand for business sovereignty. I peel away the layers of my own evolution from a personal brand to a scalable enterprise, keeping an eye on the horizon for future opportunities. The discourse advances into the empowering realm of AI in content creation, where I merge a decade of digital entrepreneurship with my linguistics prowess to navigate the transformative tides of our industry.

Wrap up your day with a glimpse into the future, where AI like ChatGPT 3.5 revolutionizes the mundane, freeing up precious hours for businesses through task automation. We also venture into the behavior of chatbots, strategies for discerning the truth, and the bold new frontiers of AI in affiliate marketing. Plus, get a first-hand look at the innovative world of AI in image editing and the enthralling AI Selfie Experiment, leaving you inspired and eager for the next wave of AI advancements. Join us for an episode brimming with actionable insights and a celebration of innovation in the entrepreneurial journey.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

10x Affiliate Marketing in 3 months with AI with Brandon Collins

Wed, 28 Feb 2024 07:00:00 -0800

Step into the Nerditorium with me, Dustin Howe, as I share a powerful conversation with AI consultant Brandon Collins, an ex-military powerhouse turned mobile IV therapy industry leader. Discover the untapped potential of AI in affiliate marketing, where only a select few are currently employing its groundbreaking capabilities. Brandon's own metamorphosis from disciplined service to entrepreneur extraordinaire serves as an inspirational roadmap for veterans and fledgling marketers alike, demonstrating the transformative impact of savvy digital strategies in today's market.

In our latest session, we dissect the components of a Herculean success story within affiliate marketing, illustrating the monumental growth that can be achieved with the right incentive structure. Learn from our trials and triumphs as we unpack the essentials of nurturing relationships with high achievers, the value of hands-on learning over traditional education, and the fine line between absorbing mentorship wisdom and learning from our inevitable blunders. For those ready to brave the affiliate marketing landscape, this episode is a veritable toolkit for success.

We wrap up with a masterclass on the art of AI prompting, a secret weapon in the affiliate marketer's arsenal. If you've ever dreamt of having a Chief Marketing Officer at your beck and call, our discussion on 'Act as' techniques and AI tailoring will open your eyes to the possibilities. Plus, don't miss our insights into Facebook automation and the ethical quandaries it presents. And, with an invitation to rub shoulders with industry innovators at PI Live USA in Miami, this episode is your golden ticket to a future where AI and affiliate marketing converge triumphantly.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The evolution of affiliate landing pages to improve conversion rate with Andy Cloyd

Thu, 22 Feb 2024 13:00:00 -0800

Prepare to revolutionize your approach to affiliate marketing as Superfiliate's co-founder Andy Cloyd joins me, Dustin Howes, for an insightful discussion that will change the way you think about e-commerce engagement. Discover the transformative effect of co-branded landing pages and learn why your homepage should never be the default for your affiliate programs. We're peeling back the curtain on Superfiliate's innovative platform that's not just reshaping the affiliate marketing industry but also simplifying the complexity for brands eager to harness the power of word-of-mouth through influencers and ambassadors.

Crack the code on creating high-converting marketing funnels that stand up to the shifting sands of privacy laws and cookie attribution. Andy and I dissect the intricate challenge of balancing content rights and economic incentives, offering you a roadmap to craft performance-based relationships that result in measurable returns. With our exchange, you'll gain an arsenal of strategies for navigating the evolving landscape where content creators wield as much influence as traditional advertisers, ensuring you're not left behind in this rapidly changing ecosystem.

Wrap up your listening journey with a personal narrative that transcends business. Andy shares his own pivot from technology investing to leading the charge in affiliate marketing, underscoring the power of networking and community in this digital age. We spotlight the significance of fostering online connections that not only kindle industry growth but also open doors to collaborative success. Turn the dial to our channel for a conversation that's as rich in actionable insights as it is in inspiring stories, all designed to equip you with the knowledge to thrive in the dynamic world of affiliate marketing.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Producing SEO content faster than ever with AI with Ayush Jasuja

Tue, 20 Feb 2024 14:00:00 -0800

Discover the transformative power of AI in SEO marketing with our special guest Ayush Jasuja, the co-founder of Speedy brand. Bringing his AI engineering expertise to the forefront, Ayush unveils how custom AI models can significantly amplify a brand's tone and content strategy—vital for businesses eager to excel in the digital realm. We'll also track the company's agile pivot during the pandemic from payroll management to the creation of state-of-the-art marketing tools, a move that's bolstering digital growth for enterprises across the board. For the small business owners out there, Ayush's insights on embracing technology will shine a light on mastering online marketing.

Ever wondered how AI could inject your brand's unique flare into visuals? This episode peels back the curtain on AI content generation, with my own experiences adding to the mix. We talk benefits, like marketing task automation, and tackle the challenges, addressing concerns about misinformation and the ever-spicy content ownership debates. Strategic use of AI requires a balance—combining technological prowess with a human touch to keep your brand's identity intact and shining. Get ready for a vault of valuable tips to navigate these waters like a pro.

We round off with a candid discussion about the crucial role content plays in the world of affiliate programs. Discussion into how Speedy and other tools can craft optimized content that affiliates can tailor to their needs, I share effective strategies for boosting your offering. We also touch on leveraging platforms like Product Hunt to amp up your product's visibility and foster community engagement. And, for a taste of what's to come, get excited for our next episode featuring Andy Cloyd from Super Filly, where we'll dissect the secrets behind powerful affiliate landing pages and super affiliate strategies. Join us for an episode packed with actionable insights that could be your ticket to marketing success.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Modernizing Affiliate Management Strategy with Joshua Kennedy

Wed, 14 Feb 2024 08:00:00 -0800

Join the ranks of affiliate management maestros with actionable wisdom from Joshua Kennedy, the marketing virtuoso behind Imagine Marketing. Our exchange slices through the complexities of SEO, analytics, and modern affiliate strategies, serving as a compass for navigating the digital landscape. Joshua, harnessing his six years of industry acumen, recounts the rush of growing his agency amid the COVID-19 storm. We dissect the challenges of a ubiquitous brand name in SEO and the transformation of Imagine Marketing into a beacon for growth marketing excellence.

Get ready to revolutionize your affiliate playbook as we unpack the finer points of modern affiliate management. With a spotlight on inventive publisher development and an emphasis on data literacy, this session is a goldmine for aspiring Affiliate Managers seeking to scale their capabilities. We share the secret ingredients for nurturing an entrepreneurial mindset, inspired by resources like Avinash Kaushik and Round Barn Labs. Plus, Joshua and I highlight the overlooked gems within affiliate practices, advocating for the indispensable nature of perpetual learning and the art of internal networking.

Wrapping up, we pivot to the meticulous art of program migration and client development. Delving into the heart of business development strategies, I share firsthand accounts of affiliate triumphs, including the case of GotBag, and guide you on how to identify your next e-commerce success story. And for a splash of creativity, Joshua extends an invitation to experience his comedic and musical endeavors – a testament to the power of personal branding. Tune in to witness the fusion of analytical prowess and creative flair, essential for those ready to leave their mark on the affiliate marketing world.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to Use YouTube Ads to Boost Affiliate Marketing Performance with Sal Conca

Fri, 09 Feb 2024 09:00:00 -0800

Get ready to unlock the secrets to blending affiliate marketing with the dynamism of YouTube advertising as we invite Sal Conka, the innovative CEO of Amazing Ads, into our Nerditorium. Sal brings a treasure trove of experience, from orchestrating the affiliate program at 1-800-Flowers to mastering the art of video marketing. In our chat, we reminisce over the transformation of affiliate marketing, sharing a laugh or two about the good old days while also peering into the crystal ball for what's next at Amazing Ads. With Sal's insights, we dissect the nuances of steering substantial ad spends and how e-commerce and lead generation strategies meld under his vision.

Ever wondered how YouTube can elevate your marketing game? Sal and I get down to the nitty-gritty of why YouTube stands out in the affiliate marketing arena, offering a sanctuary for affiliate links in a world where other platforms might penalize you. We dissect the crafting of video ads that hit home by addressing customer conundrums and the magic of tailoring content to captivate your intended demographic. It's all about connecting dots — from defining your ideal customer profiles to the alchemy of ad creatives that resonate with your audience's core needs and desires.

We wrap up with an exploration of innovation in advertising tactics, from the significance of view rates to the power of feedback loops with Google Ads. Sal imparts his wisdom on the complexities of YouTube targeting, the rise of AI in video editing, and the game-changing potential of partnerships with affiliates and influencers. Whether it's investing in content creation, fostering authentic relationships with YouTubers, or leveraging exclusive commission rates, we share strategies that could very well amplify your brand and content. So, if you're keen to ride the wave of modern marketing mastery, this episode is your ticket.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Next Frontier of Affiliate Marketing Software with Drew Johnson

Thu, 08 Feb 2024 11:00:00 -0800

Prepare to unlock the secrets of affiliate marketing mastery with me, Dustin Howe, on this episode of Affiliate Nerd Out. Joined by the ever-knowledgeable Drew Johnson from Everflow, we delve into the art of partnership tracking and the tools that can supercharge your marketing efforts. With a laugh over Everflow's initial identity crisis with a plumbing company, Drew takes us through the company's growth, and its prowess in providing real-time data visibility - a must-have for influencers, media buyers, and B2B partners alike. As we navigate the complexities of various industries, including lead gen and finance, we also embrace the live energy from our audience, fielding questions and fostering a lively dialogue on affiliate management and the nuanced dance of tracking marketing successes.

Everflow's unique selling points truly shine as we dissect what sets this platform apart from its competitors. User-friendly design? Check. Real-time analytics without conversion drop-off? Double-check. Everflow not only simplifies life for affiliates with hassle-free tracking links and reports but also boasts an API-first development that integrates with a myriad of verticals - yes, even the intricate crypto space. We ruminate on strategies for affiliate managers to transition their networks without inciting a riot, proving that Everflow's adaptability is the key to seamless platform adoption. If you're managing affiliate partnerships, this episode is the beacon of hope you didn't know you needed.

Finally, we journey into the wild world of TikTok integration and how it's reshaping the media buying landscape. With Everflow's direct API integration, tracking data and optimizing media buys just got a whole lot smoother. I also share the ins and outs of remote work life and the rituals that keep me grounded, before wrapping things up with a reflection on the colorful marketing creativity spotted at recent affiliate events. You're not just listening to another industry talk - you're getting the inside scoop on Everflow's evolution as a versatile juggernaut in the affiliate marketing realm. So, tune in, and let's nerd out together with Drew and discover how to elevate your affiliate game.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Subtle Art of Not Giving a f* - affiliate manager edition with Erica Deforge-Zarza

Fri, 02 Feb 2024 13:00:00 -0800

Ever wondered what it takes to skyrocket to success in the competitive world of affiliate marketing? Buckle up as we draw the curtain back with the phenomenal Erica DeForge-Sarza, whose journey from pandemic uncertainty to industry powerhouse is nothing short of inspiring. Erica opens up about the strategies and resources that propelled her forward, sharing tales of her self-styled "Bible" of affiliate marketing know-how and the significance of networking—providing a treasure trove of actionable advice for both newbies and veterans in the field.

Working from home has become the new normal, but mastering it in the dynamic field of affiliate marketing is an art in itself. In this episode, Erica reveals the tools and practices that keep her at the top of her game, allowing her to make precision decisions and remain impeccably organized. From her anecdotes about the early days to her current strategies for managing budgets and data, Erica ensures you leave with insights that could potentially recalibrate your approach to remote work and decision-making in affiliate marketing.

Finally, we wrap things up on a note of anticipation, teasing the exciting future sessions with Drew Johnson and Sal Conca, who will unpack the intricacies of tracking, attribution, and YouTube strategy. As we bid Erica farewell, we hope to fan the flames of your passion for affiliate marketing, leaving you eager for the networking possibilities and pearls of wisdom that lie ahead in our upcoming episodes. So, stay tuned and get ready to level up your affiliate marketing prowess!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Science in the Art & Science of Affiliate Marketing Partnerships with Lacie Thompson

Tue, 30 Jan 2024 16:00:00 -0800

Discover the insider secrets to thriving in the fast-paced world of digital marketing as Lacey Thompson, the visionary behind LT Partners, joins us for a revealing conversation about her journey from industry beginnings to establishing a successful agency. Lacey's deep dive into online jewelry sales at Blue Nile and Expedia provides a masterclass in data analysis and performance marketing, laying the groundwork for the founding of LT Partners. The dialogue further uncovers how solid coaching and a clear understanding of client capacity can supercharge a consultancy's growth.

We're peeling back the layers on what it takes to cultivate productive relationships with publishers, especially when robust data is hard to come by. By sharing stories from my own playbook, we dissect how using tools like Lyft's CRM system can revolutionize partner management through publisher scorecards and gap analysis. Meanwhile, we don't shy away from the necessity of blending data-driven tactics with creative flair to ignite expansion, and emphasize the importance of replicating success through robust training and processes.

Tap into the potential perks of collaborating with digital marketing agencies as we highlight the efficiency of multi-brand discussions and the importance of direct connections between client partners and publishers, as evidenced by our experiences at ASW. Furthermore, we tackle the evolving job market and the critical role agencies play in nurturing future affiliate managers while addressing the potential conflicts of interest when networks handle affiliate programs. Don't miss out on insights from our next episode with Erica from Truthfinder, where we'll dissect the makings of an effective affiliate manager.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

ASW 2024 Recap with Christen Evans

Thu, 25 Jan 2024 17:00:00 -0800

Imagine the whirlwind of an Affiliate Summit through our eyes: Christen's surprise encounter with nature's ninjas on Fremont Street, and a sushi experience that turned into an unexpected masterclass. Our latest episode isn't just about the laughs and the flu that seems to follow every conference; it's a treasure trove of insights from the latest gathering of affiliate marketing minds. We dissect the substantial changes under Clarion's management, acknowledging the founders' legacy while discussing the fresh infusion of natural light that brightened more than just the conference space.

Decked in lavender suits and shimmering shoes, attendees at the summit were a sight to behold, and we didn't miss a beat in capturing the fashion statements that were as loud as the content was rich. Listen to our constructive critique of the revamped networking areas, the somewhat perplexing lunch setups, and how content took center stage over sales pitches, providing attendees with an abundance of actionable insights. The live Q&A segment brings our audience directly into the conversation, offering a panorama of personal highlights and survival tips for conference-goers.

Rounding out our discussion, we turn the spotlight onto the evolving speaker selections at these conferences, advocating for a diversity of voices on stage. Special guest Stephanie Robbins chimes in on the significance of speaker credibility, while I share the excitement of my new adventure with Fee Stash. From the value of in-person networking highlighted by our buzzing Top Golf event to the innovative AI tool, True Letter, promising to revolutionize affiliate manager outreach, this episode is packed with compelling reflections and future-forward thinking for the affiliate marketing industry.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Success Stories of Affiliate Marketing: Big Publications And Scrappy Affiliates with Jim Nichols

Wed, 24 Jan 2024 12:00:00 -0800

Unlock the secrets of affiliate marketing's evolution with me, Dustin Howes, and marketing maestro Jim Nichols. This episode isn't just another industry rundown; it's a treasure trove of insider strategies and the bold concept of 'stratocution' straight from Jim's agency, Exclamation Marketing. We tackle the David and Goliath saga between plucky affiliates and publishing powerhouses, revealing how the balance of power is shifting and what it means for innovation and diversity in the market. Plus, get the scoop on how big-name companies are making waves in the affiliate world, mirroring the organic food market's consolidation – a trend that's shaking up the status quo.

Ever wondered how AI is rewriting the rules of content creation? We've got that covered too, examining the implications for authenticity and the partnership scale for major brands and solo entrepreneurs alike. As platforms like Amazon evolve, we dissect the challenges and opportunities lying in wait for smaller businesses. And with AI's influence on content stretching into FTC territory, we talked about the murky waters of regulation, ethics, and the future of commercial versus editorial content. This is a candid look at the digital tightrope walk between innovation and integrity, one that all content creators, big and small, must navigate.

Looking toward the horizon, we forecast what's next for affiliate marketing. I'll show you why niche market leadership could be your golden ticket and how early adoption of new channels like Reddit can catapult your affiliate programs to new heights. We also touch on the burgeoning relationship between technology and commerce, allowing for seamless customer transactions. It's a thrilling time for affiliate marketing, and this episode arms you with the foresight to adapt, innovate, and potentially transform from a small affiliate into a major industry player. Let's ride the wave of change together – because in the affiliate marketing cosmos, the only constant is innovation.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Making sense of the Chaos, with the original Chief of Chaos with Matt Frary

Wed, 10 Jan 2024 06:00:00 -0800

Ever wondered how a simple phone call can revolutionize your business network? Join me as I sit down with the Chief of Chaos, Matt Frary, to unpack the electrifying realm of affiliate marketing and the undeniable clout of personal connections. Together, we reminisce about my eBags.com origins all the way to launching Smarter Chaos and delve into why picking up the phone is still a game-changer in our digital world. Plus, we're drawing some lively comparisons between the hustle of affiliate marketing and the buzz Dion Sanders created for Colorado football – because who doesn't love a good sports metaphor?

Now, let's get personal. This episode isn't just about strategies; it's about the human touch in business. I'll share why compassion, history, and ambition are not just buzzwords but the foundation of thriving partnerships in the affiliate landscape. We're tackling the complex dance of last-click attribution, discussing how it often snubs influencers and underscoring the imperative of grasping a company's customer lifetime value. It's a journey through the nuances of performance marketing and a reiteration that understanding the human element can be your silver bullet to success.

As we gear up for the future, technology takes center stage. Learn how tools like Basecamp and HubSpot played a part in the acquisition of Smarter Chaos and why scalable processes are your best friend. We'll also introduce AffiStash, our latest affiliate tracking innovation, and discuss a passion project close to my heart – a community initiative for school safety. Before you go, don't forget to look for me at the upcoming Affiliate Summit for some face-to-face action. I'm excited for you to join us as we navigate the continuously evolving, ever-exciting world of affiliate marketing and partnerships.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Breaking through the Affiliate Glass Ceiling with Charlie Calabrese

Fri, 05 Jan 2024 04:00:00 -0800

Unlock the wonders of affiliate marketing with Charlie Calabrese, AIM's visionary president, as we explore how this dynamic field is reshaping the digital marketing landscape. Our conversation is a journey through Charlie's impressive two-decade-long career, revealing the evolution of affiliate marketing and its endless potential for growth. This episode is a treasure trove for those ready to uncover the strategies driving expansion in sectors like B2B, retail, and travel, and for anyone seeking to navigate the vibrant interplay between AI tools and marketing practices with finesse.

Venture into the aftermath of a world reshaped by COVID-19 and discover how the affiliate marketing terrain has shifted, particularly within the B2B niche. We dissect the "affiliate glass ceiling," investigating the factors that constrain the industry's growth and how we can shatter these barriers through enhanced attribution practices. Additionally, we share cautionary tales that highlight the precarious balance between human ingenuity and the burgeoning reliance on AI, including the legal ramifications of over-dependence on technological shortcuts.

To humanize our deep-dive into the technical, we tackle the heart of affiliate marketing—its people. Discussing the intricate dance of hiring for cultural fit versus industry expertise, we address the merits of nurturing fresh talent and the unique value seasoned professionals bring to the table. I open up about my commitment to cultivating a robust affiliate community through the Performance Marketing Manager Inner Circle and extol the irreplaceable benefits of in-person networking events. Join us for an episode that marries the intellect of affiliate strategies with the soul of community building.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate Nerd Out Christmas Party 2023 with Christen Evans and the PMM Inner Circle

Wed, 20 Dec 2023 10:00:00 -0800

Discover the vibrant future of affiliate marketing as we wrap up the year in style at the Affiliate Nerd out Christmas party. I'm beyond excited to share the launch of the PMM Inner Circle, a sanctuary for affiliate managers eager to innovate and connect. Our special guest, Kristen Evans, will captivate you with her entrepreneurial spirit and insight into her own business venture, providing a beacon for what lies ahead in the affiliate realm. Reflect on the wisdom gleaned from 2023, and look forward to the groundbreaking blend of influencer, PR, and affiliate marketing that's set to redefine 2024. Join us in toasting to the collaborative spirit that's been the cornerstone of our industry's success.

As we raise our glasses, we give thanks for the opportunities and partnerships that have fueled our journey, highlighting the creative synergy with Revcontent and the unwavering support Sean credits for his achievements. Patty McGill, the original Affiliate Nerd out trailblazer, energizes the conversation with a look back at the magnetic pull of in-person events and the flourishing of social media communities. We're not just celebrating the industry; we're embracing the personal victories and milestones that have marked this year, all while eagerly anticipating the transformative influence of AI and native advertising on our professional horizons.

Before we sign off with a festive cheer, let's demystify the concept of MURR with the assistance of AI, revealing how this metric can reshape our business strategies. I'll share my personal approach to AI, harnessing it to amplify my analytical skills without overshadowing my creative process. And while we might miss out on Nick's song this time, we'll leave you with a holiday chuckle and heartfelt wishes for the season. So, grab your eggnog and settle in for a blend of insightful discussion, laughter, and a peek at what's to come in the dynamic world of affiliate marketing as we bid adieu to another year and usher in a season filled with promise.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

From click to conversion: Navigating Affiliate Publisher Attribution with wecantrack with Jorge Barbosa

Fri, 15 Dec 2023 10:00:00 -0800

Are you ready to unlock the secrets of tracking data in affiliate marketing? This episode, we sit down with the knowledgeable Jorge Barbosa from WeContract who spills the beans on conversion tracking, attribution, and integration. As a pro in the field, Jorge takes us through his journey and how WeContract is switching gears in the industry with their unique approach. He even peels back the curtain on some of their more advanced features and how they collaborate effectively with traditional affiliate publishers and media buyers.

Struggling to navigate through the common challenges in affiliate marketing? Well, buckle up as we steer you through some innovative tech solutions. We explore the world of cloaked links, the transition from Google Analytics Universal to Google Analytics 4, and how our product can make your process a breeze by eliminating the need for manual sub IDs. This spirited discussion is brimming with invaluable insights and practical tips to supercharge your affiliate marketing efforts and focus more on crafting high-quality content. So whether you're an experienced marketer or a newbie, this episode is your one-stop-shop.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Is Affiliate the most defensible channel? with Tye DeGrange

Wed, 13 Dec 2023 08:00:00 -0800

Are you ready to unlock the secrets of affiliate marketing and growth marketing? Brace yourself for a lively exchange! Tye DeGrange, the mastermind behind Round Bar Labs and I, dive into the intricacies of these strategies, revealing how they can be defensible channels for your brand. We explore how affiliate marketing can be a trust mechanism, allowing your brand to gather trust through partnerships with influencers and media ventures. We caution about the challenges faced and why it's crucial to avoid being dependent solely on platforms like Google and Facebook.

In our voyage through the marketing landscape, we illuminate why growth marketing is a gamechanger in the DTC space. Hint: It's about the natural progression of a DTC brand, a robust product, organic and direct marketing channels, and a sturdy foundation before you delve into paid marketing. Get insights into paid marketing channels like Google, TikTok, and Pinterest, with each requiring a unique approach. Listen in as we talk about creating effective business loops and flywheels, and the roles of acquisition and retention in this cycle.

Our chat draws to a close with an insightful discussion with Jorge Berboz, who shares his experiences in affiliate marketing. Learn the significance of relationship-building, delivering value to your audience, and the advantages of having a personal AM checklist for your affiliate programs. Jorge’s passion for this platform and his zest to educate others makes for an enriching listen. So tune in, nerd out, and learn how you can make affiliate marketing work for you!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How SaaS Academy Turned Consulting Experiences into a Coaching Enterprise with Johnny Page

Mon, 11 Dec 2023 07:00:00 -0800

Guess who's gracing our chat today? Johnny Page, the Chief Revenue Officer at SAS Academy. Johnny, a former client at SAS Academy, is here to give us a real, raw, and honest perspective as he uncovers the inner workings of this unique group coaching program for B2B SAS founders. Whether you're just starting or making over $5 million in annual recurring revenue, SAS Academy serves all. So gear up, because we're about to get our hands dirty and learn some trade secrets.

Ever wondered about the significance of focusing on the right problem? Interested in finding out why you should form partnerships before launching an affiliate program? Well, our conversation sheds light on these intriguing aspects of affiliate marketing. We also believe that top talent deserves top dollar, so we'll discuss why investing in the best is just good business sense. We'll also help you figure out when to take the leap and initiate an affiliate program for your SaaS company.

As we veer towards the end of our chat, we'll dissect the role of an affiliate manager. There's a common question that lingers in many minds - should the affiliate manager fall under marketing or sales? We'll provide our insights on this while emphasizing the importance of a harmonious relationship between the two teams for a successful affiliate program. For all you budding entrepreneurs, we have some golden nuggets of wisdom, stressing the importance of finding a community of like-minded individuals to learn from and be inspired by. Finally, we take a philosophical detour and discuss the concept of the "Urgitorium" and how love can be a driving force for positive change. Join us on this journey of untangling the world of affiliate marketing and personal growth. You're in for a treat!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Unlocking Affiliate Sales with Call Leads, Email and SMS Marketing with Dave Pickard & Sevada Markosyan

Wed, 06 Dec 2023 09:00:00 -0800

Ever wish you could peek behind the curtain of successful affiliate marketing companies? We've got a treat for you - a chat with the CEOs of cutting-edge companies, Fanexa and Zero Parallel/Profitize. David Pickard and Sevada Markison, the wizards themselves, share their secrets on improving workflows, tracking and automating processes, and winning the customer acquisition game. They're in the trenches every day, innovating and leading in the competitive world of affiliate marketing.

Can you fathom that a telephone number might be more powerful than a website? Believe it - in an increasingly mobile world, call leads are reigning supreme in industries like solar, debt relief, and insurance. We spill the beans on why call leads yield higher conversion rates, better contact rates, and lower fraud rates. Discover how this shift can result in bigger payouts for affiliates, and why marketing a phone number could be more cost-effective than pitching a website.

Finishing off with a deep dive into the finance world, we delve into the substantial influence of call leads in the debt relief industry. We illuminate the importance of regulatory compliance, the effectiveness of lead nurturing campaigns, and the power of click-to-call solutions. We also cover the critical role of phone number validation for effective marketing and shed light on the use of an Interactive Voice Response (IVR) system for consumer convenience. From call leads to web leads, we've got you covered with strategies for effective marketing and consumer engagement.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Nerd's Guide to Native Advertising with Shaun Hall

Fri, 01 Dec 2023 12:00:00 -0800

Eager to uncover the secrets of native advertising and take your affiliate marketing game to the next level? Join your host, Dustin Howe, in an enlightening conversation with Shaun Hall, the director of advertising demand partnerships at Revcontent. Shaun brings his vast industry experience to the table, delving into why it's dubbed 'native advertising' and how it sets itself apart from traditional advertising.

In the exciting world of affiliate marketing, a tool that generates multiple headlines for your campaigns can be a game-changer. We've got the inside scoop on Revcontent's new feature designed for just that. But we're not stopping there. We're also discussing the best practices for implementing native ads into a WordPress blog and the importance of congruency between your ads and landing pages.

Tune in as we navigate the ever-changing trends of the affiliate marketing landscape. Hear all about the surge in gift and e-commerce offers during the holiday season and the upcoming neutral gold rush. And for a little fun, Shaun shares his unique end-of-the-year tradition. Plus, next week's guest, Dave Pickard, is all set to enlighten us on the art of recruiting. Don't miss out on this insightful discussion that's sure to propel you ahead in your affiliate marketing journey.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

B2B Affiliate Marketing : The Rise of an Underserved Niche with Jordan Hofman

Wed, 29 Nov 2023 05:00:00 -0800

Ready to dig into the world of affiliate marketing for B2B SaaS companies? We promise that you'll be soaking up invaluable insights from a seasoned expert, Jordan Hofman, CEO of Reditas. We get to hear Jordan's journey, his key strategies for affiliate recruitment, and the driving force behind Reditas, a thriving affiliate network with a laser focus on B2B SaaS companies. Stay tuned for a dynamic Q&A session where you're welcome to probe further into the intriguing world of SaaS and affiliate marketing.

One cannot overlook the rapid growth and transformation in the B2B SaaS industry, with AI and no-code tools breathing fresh life into the sector. We discuss the importance of having a solid revenue threshold before you jumpstart an affiliate program and why social proof and a robust website are non-negotiables. We compare B2B SaaS affiliate programs to their retail counterparts, highlighting the lucrative opportunities that lie within the former, thanks to the potential for higher ticket prices and recurring commissions.

In the final leg of the episode, we have Jordan Schumacher discussing his evolution from an affiliate marketer to a creator of his own SaaS products. Gleaning from his experiences, he offers priceless advice to budding entrepreneurs, emphasizing perseverance, celebrating small wins, and the power of a strong vision. We wrap things up by envisioning the future of affiliate marketing, underlining the importance of quality and insights in tracking and measuring success. If you're keen on mastering affiliate marketing for B2B SaaS, this episode is a goldmine of tips and insights. So, buckle up and dive right in!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Data Science in Marketing for the Busy Affiliate Life with John Wright

Sat, 25 Nov 2023 06:00:00 -0800

Would you believe if I said that the key to being a successful affiliate marketer is hidden in your data? You're about to learn the art of deciphering this data and using it to your advantage in this riveting episode of Affiliate Nerd Out. We're joined by the acclaimed John Wright, the CEO of StatsDrone and a professional gambler turned tech entrepreneur, who shares valuable insights from his fascinating journey across diverse industries.

This episode goes deep into the necessity of understanding data for maximum affiliate marketing success. We discuss the golden rule of focusing on sales vs traffic, the role of APIs and scraping in data collection, and the benefits of using a standardized platform. John and I even touch upon the much-overlooked metric of Earnings Per Click (EPC) that can guide your affiliate marketing strategies. We conclude this conversation with a dynamic live Q&A, making this episode a treasure trove of actionable insights for all you affiliate marketers!

As we navigate further, you'll learn about the changing landscape of affiliate marketing, the increasing importance of data visualization, and how companies are leveraging technology to stay ahead. We explore the potential future of this industry, discussing the challenges faced by smaller affiliates, the role of AI, and the concept of topical authority. There's even a peek into a data visualization project that analyzes affiliate account data, proving the immense power of data visualization in affiliate marketing. A compelling listen for any affiliate marketer looking to make a mark!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Evergreen Content and Collaborations in Affiliate Marketing- a special “That’s what she said” session with Jessica Bishop

Tue, 21 Nov 2023 16:00:00 -0800

Ready to crack the seemingly elusive code of affiliate marketing? Join us for a riveting chat in a special edition of Affiliate Nerd Out as Christen Evans , our founder and CEO, takes the reins and leads a captivating conversation with the savvy Jessica Bishop, the brains behind Budget Savvy Bride. Hear about Jessica's transition from skepticism to success in affiliate marketing and learn how it's become her primary revenue stream. Also, get ready for an intriguing deep-dive into the challenges of the affiliate world - from dealing with FTC guidelines to tackling fraudulent traffic.

Chapter two takes a hard look at the less glamourous side of affiliate marketing. We dig into the nitty-gritty details of a recent incident involving an imposter and fraudulent traffic. This eye-opening account underscores the need for networks to vet applications thoroughly and the importance of education and accountability in the industry. As we leave this chapter, we also drop a little teaser about the return of our podcast and the big plans we have in store for you.

The conversation heats up in chapter three as we introduce our guest, an affiliate program manager for a wedding planning website. We delve into the launch of a new affiliate program and plans for a referral scheme. Want to get merchants' attention? Don't miss out on our guest's tips for crafting compelling email subject lines. We also explore some go-to tools that can help you stay organized and productive in this ever-evolving space. So buckle up and get ready for a journey into the heart of affiliate marketing!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Incrementality: More Than A Made Up Word with Tom Rathbone

Fri, 17 Nov 2023 12:00:00 -0800

Decipher the enigma of incrementality in marketing alongside our engaging guest, Tom Rathbone, VP of Product at PartnerCentric. Promising to unravel the complexities and nuances of marketing, Tom's insights are akin to an exciting journey into the realm of affiliate channel economics. Curious about how to attribute value to every facet of marketing? Tom's got you covered.

Prepare to navigate the labyrinth of attribution models and the intriguing concept of Buzzstream, a beneficial partner recruitment platform. Uncover the impact of privacy regulations on cross-server tracking as Tom imparts strategies to mitigate cross-device attribution issues. Why should you stay within regulations for effective tracking? What are the implications for the industry? Tom offers enlightening answers that will have you reassessing your strategies.

As we progress through this thought-provoking episode, the discussion shifts to affiliate platform transparency and incentives. Learn from Tom about the importance of data privacy regulations, the pitfalls of sharing Personal Identifiable Information (PII) with affiliates, and creative strategies for incentivizing affiliate partners. Discover the latest trends in affiliate marketing and end the journey with an invaluable affiliate manager checklist. Are you ready to learn from the best in the business? Buckle up, this episode promises a treasure trove of insights!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Pivoting From Coupons to a Content Affiliate Marketing Program with Marshall Nyman

Fri, 10 Nov 2023 13:00:00 -0800

Ever thought about how to amplify your brand's revenue through affiliate marketing? Tune into this episode where we chat with Marshall Nyman, founder and CEO of NYMO & Co, who enlightens us on everything affiliate marketing. He opens up about his journey, guiding early-stage brands generating revenue between two to fifty million dollars, and his unique coupon strategy that guarantees better conversion rates and Average Order Value (AOV).

In our deep conversation with Marshall, we get the lowdown on optimizing affiliate programs. We discuss the importance of understanding a brand's goals, the best methods to evaluate publishers, and how to set up buckets and commissions. Marshall also imparts invaluable insight into building a sharp affiliate program and how to make things easy for your affiliates. But don't be fooled; it's not just about securing affiliates; it's also about actively pursuing potential partners and ensuring they comply with the rules. Our chat is rife with tips and strategies for those just starting in the affiliate marketing world, looking to boost their game.

Wrapping up our enlightening discussion, we delve into the recent trends in affiliate marketing and touch upon the importance of mental health and self-care for business owners. With the affiliate industry adapting to its post-pandemic state, Marshall shares how to motivate employees to take the time they need off work. We also nerd out over the potential of new content platforms and other marketing avenues. This episode is a gold mine of actionable insights and strategies and is not one to be missed!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The future of affiliate marketing. Is it what you think?

Wed, 08 Nov 2023 16:00:00 -0800

What if you could unlock the secrets of affiliate marketing from one of the industry's experts? Join me as I sit down with Sarah Bundy, the CEO of Aim All-Inclusive Marketing, who has not only blossomed in the affiliate marketing industry for two decades but also established a successful agency from scratch. Sarah uncovers her unique journey and her decision to globe-trot before jumping headfirst into creating an all-inclusive marketing package that provides a top-notch experience for her clients. She also illuminates why diversity and equality are crucial for any business, and how they have been the cornerstone of her agency.

Let's face it, the impact of affiliate marketing on the economy has been enormous, especially during the current COVID era. Sarah shares her thought-provoking perspective on how some companies have turned the tide of the pandemic to their advantage by pivoting to B2B lead generation and affiliate marketing. Sarah's experience sheds light on the burgeoning trend of hybrid partnerships and influencer monetization, accentuating the long-term benefits and the essence of creating content with longevity.

As we wrap up our captivating conversation, Sarah offers a glimpse into the future of affiliate marketing, touching upon the critical aspects of affiliate tracking, customer experience, and data tracking. She impresses upon the challenges of delivering personalized customer experiences in the absence of third-party cookies and the potential opportunities with first-party data collection. Sarah's insights about the increasing popularity of post-back tracking and what it signifies for the future of the affiliate space are sure to leave you pondering. Tune in for an enlightening conversation that promises to guide you through the labyrinth of affiliate marketing!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

What is Martech and How Affiliate Marketing Will Save the World With Michael McNerney

Sat, 04 Nov 2023 06:00:00 -0700

Get ready to geek out with us as we welcome the innovative Michael McNerney to the show. Michael is the brains behind Martech Record, a leading name in the bustling world of affiliate marketing. Together, we dive into the fascination that is affiliate marketing, and how it shapes the digital space. We uncover the unique story behind Martech Record and discuss the amazing journey Michael embarked upon to establish this trailblazing publication.

As we navigate the intricacies of the affiliate marketing world, we underscore the importance of design in cultivating credibility for publishers. We also discuss the necessity of editorial integrity when crafting content and the subsequent impact on audience engagement. Walking through the digital transformation, we examine how it has influenced content monetization and the emergence of web scraping and SEO. We also get into a spirited debate on the power of authentic content in capturing an audience and disseminating your message.

We wrap things up by casting a glance into the future, exploring the potential of affiliate marketing and its implications for organizations. We delve into monetization strategies in consumer and B2B markets and emphasize the significance of trust and engagement. We also examine the thriving community surrounding Martech Record and discuss the factors that have led to its success. We spotlight the current lack of information in the market and how it presents an opportunity for growth. Join us for a thought-provoking discussion that promises a wealth of insights into the dynamic world of affiliate marketing and content creation.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Combining AI And Affiliate Recruitment Software With Victor Giurgiu

Wed, 01 Nov 2023 13:00:00 -0700

Ready to expand your horizons with the youngest visionary in affiliate marketing? We’ve invited Vic Giurgiu, the mastermind behind Affistash, to shed light on the evolution and future of the affiliate industry. Vic, a high school student already making waves in the SaaS world, unravels his journey from running a software development agency to launching Affistash, a platform designed to revolutionize affiliate management. Listen in as he spills the beans on the origins of Affistash, the process of validating a business idea, and the power of networking and word-of-mouth in business success.

Our chat with Vic takes an interesting turn as we navigate the realm of AI in affiliate marketing. As a passionate advocate for modern technology, Vic shares his insights on how AI and automation are reshaping the future of affiliate management, giving us a sneak peek into Affistash' AI capabilities. The discussion doesn't stop at AI - we dig deeper into the significance of choosing a niche you're truly passionate about, the art of product validation, and the benefits of mentorship in the entrepreneurial journey. Plus, Vic gives us a glimpse into balancing academics with running a thriving business. So, tune in and embark on a fascinating journey into the mind of a young entrepreneur transforming the affiliate marketing landscape.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

20 Years of Lessons & Tips for Success as a Female agency Owner with Jennifer Myers Ward

Fri, 27 Oct 2023 11:00:00 -0700

Jennifer Myers Ward, the dynamic founder, and CEO of E-Bub and Beyond, steps into the spotlight in our latest episode. Imagine a journey through the labyrinth of the affiliate industry spanning more than 17 years, punctuated with challenges, triumphs, and valuable lessons. From her humble beginnings to her evolution into a respected industry consultant, Jennifer opens up about her story, providing a unique perspective on the affiliate industry's changes and challenges.

As we traverse Jennifer's world of affiliate marketing, she focuses on the hurdles of transitioning from employee to entrepreneur. You'll feel the struggle of starting a consulting business and the added weight of being a woman in a male-dominated industry. But don't worry, it's not all uphill. Jennifer shares her secret weapons for success - an unyielding spirit, networking, and a strong brand presence. These are the foundations that have held her up through her journey.

The climax of our journey with Jennifer dwells on the importance of a reliable team and keeping an open mind towards industry trends. She shares her thoughts on choosing the right partners and assembling an effective team. To top it off, we have Victor and Mike from Oh Appy Stache and Martek Record, sharing their perspectives on the industry. As we wrap up our journey, we sneak a peek at our upcoming guests and an affiliate program checklist you'd want to get your hands on. So, gear up and join us on this exciting exploration of the world of affiliate marketing!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

TvScientific : The Publisher You Need in Your Program with Vikki Danielson

Wed, 25 Oct 2023 11:00:00 -0700

What would happen if affiliate marketing met the world of television? Well, Vicki Danielson from TV Scientific has the answer! This episode is packed with insights around the fascinating intersection of these two realms, offering a unique perspective on how brands can leverage TV performance for their marketing strategies. With Vicki's expertise, we unravel the workings of their connected TV platform, from tracking viewers without a click, to the importance of integrating a pixel, post-back, or master tag.

No brand is too big or too small to benefit from TV Scientific's versatile platform! We explore how it caters to different brands on models like CPM, CPA, and even through affiliate networks. Plus, we shed light on its compatibility with various streaming platforms and networks - a feature designed to make tracking and conversion data accessible, simple, and efficient. We also delve into the value of a strong call to action, creative options like QR codes, TV codes, and sale discounts, and the undeniable importance of being able to quickly test and tweak your ads.

Lastly, we take a peek at what the future holds for affiliate marketing, and how TV Scientific's platform is prepared to ride these waves, particularly through geotargeting and day parting. Vicki enlightens us on how data segments can streamline targeting and how the platform measures performance to help brands understand their marketing mix. As a bonus, Vicki shares her personal journey of globetrotting with her husband and their mission to give back to the travelling communities. Get ready to discover how your brand can smash their Q4 goals and beyond!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Role of Coupons and Product Feeds in Affiliate with Brook Schaaf

Wed, 18 Oct 2023 12:00:00 -0700

Ready to get into the nitty-gritty of affiliate marketing? We've got industry veteran and the mastermind behind FNTC, Brook Schaaf, onboard to impart his vast knowledge and deep insights about the impact of product feeds on e-commerce. From his early days in the late 90s, Brook has been instrumental in streamlining customer experience and enhancing conversion rates using product feeds, and in this episode, he talks about how FNTC simplifies the process by offering a single API access point for product feeds.

The conversation takes an interesting turn as Brook reveals strategies to promote new products and the role of coupons in attracting affiliates. Can you guess how these strategies can help to guard against click theft from coupon sites? Here's a hint: It involves a meticulous understanding of 'conquesting', a fresh approach to acquiring new customers. Also, he introduces a game-changing tool designed to revolutionize the recruitment of new affiliates.

Drawing parallels between the revitalization of Detroit and the potential of affiliate marketing, we emphasize the need for more "boosters" in the affiliate industry to inspire growth. In the same way Detroit bounced back, the affiliate marketing industry needs dedicated resources and flexible strategies. If you're looking to amplify your affiliate marketing efforts, Brook's insights are a treasure chest of knowledge. From the importance of product feeds to the potential of coupons and affiliate recruitment, this episode is a must-listen for anyone vested in the industry.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How AI can help Affiliate & Email Marketers with John LoBrutto

Sat, 14 Oct 2023 01:00:00 -0700

Ever thought about how AI and email marketing amalgamate to create successful affiliate programs? Well, hold your seat as we walk you through this fascinating world with our esteemed guest, John LoBrutto, who heads Affiliate Marketing at GetResponse. With a career spanning over 15 years, John has been at the forefront of the affiliate marketing industry, helping small businesses navigate the choppy waters of the pandemic and beyond through robust email marketing strategies.

Engage in a thought-provoking conversation about GetResponse's affiliate program, and discover how it harnesses the power of AI to pave the way for innovation. John unveils the curtain on the company's commission structure, the DDoM method simplifying the affiliate program, and the tools they provide for effective product promotion. Experience a virtual time travel with John as he recollects anecdotes from the early days of the internet and shares how automation has multiplied opportunities in our present times.

Step into the final phase of our discussion, where we expose you to strategies that are carving success stories within affiliate programs. From how AI helps in fraud detection to the benefits of a subscription-based reward model, John covers it all. Furthermore, he underlines the importance of engaging content affiliates and how GetResponse assists them in becoming successful email marketers. Stay tuned till the end as John shares how AI is revolutionizing website creation, the need for keeping content updated, and how GetResponse's webinars are empowering affiliates. So, if you are fascinated by the world of affiliate marketing or looking to make a mark in it, this episode is a must-listen!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Evolution of Affiliate Marketing Agencies into the PR World with Blake Cantrell

Wed, 11 Oct 2023 08:00:00 -0700

Ever wonder how the affiliate marketing landscape has evolved in the past 17 years? Ponder no more as our seasoned affiliate marketing veteran, Blake Cantrell, shares his insights and experience navigating the ebbs and flows of the industry. Blake takes us on a riveting journey, unfolding the trials and strategies of affiliate marketing and the paradigm shift that it has experienced over the years.

Dive into the crucial significance of 'picking your lane' in a crowded industry and the paucity of adequate training for agencies looking to expand their teams. Through Blake's lens, we also explore the challenges of performance-based packaging and get tips on how consultants can reach out to networks for leads. With clarity, Blake underscores the importance of having a comprehensive understanding of your team, services, and specialties when working with an agency.

We then shift gears to look at the future of agencies and affiliate marketing. Imagine another player entering the space - what would be the implications for holding companies or networks looking to adopt the strategy? Blake provides invaluable insights on this, the potential conflict of interest when networks recruit in-house affiliates, and the need for affiliate programs to stand out in the market. As we wrap up, we discuss how CBD companies are seeking affiliates and stress the importance of finding the right fit. If you're keen to understand the world of affiliate marketing or looking for opportunities in the Santa Barbara area - this episode is a must-listen!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

JV Jungle: Unleashing Affiliate Potential with Email Farming

Fri, 06 Oct 2023 17:00:00 -0700

We're thrilled to introduce you to Igor Kaifetz, an Amazon best-selling author of List Building Lifestyle, whose journey from destitution to financial stability is as inspiring as it is enlightening. Guided by the teachings of Robert Kiyosaki's Rich Dad Poor Dad, Igor has carved a path that circumvents the traditional 9-5 grind and instead, embraces the world of affiliate marketing. He exposes us to his early-life experiences of poverty and how they fueled his relentless pursuit of financial freedom.

Ever wondered how you could start a business with minimal upfront costs? Igor takes us on a deep dive into the realm of affiliate marketing - a business avenue he chose due to his risk-averse nature. He shares his tactics for selecting markets and brands, and his penchant for saturated markets primed for success. Igor further enriches the conversation with his insights on joint ventures, emphasizing the importance of trust in creating successful partnerships.

Tying it all together, Igor highlights the importance of 'email farming' as a pillar of long-term success. He shares his personal experiences with self-deprecation, and how he overcame these challenges to thrive in his chosen field. As an industry veteran, he warns of the pitfalls of partnering with the wrong people, and shares his tactic of 'ethical bribery' to protect his reputation. This episode is a goldmine of insights for anyone intrigued by the world of affiliate marketing, joint ventures, or email marketing. Tune in and let Igor guide you towards a lifestyle change!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Living la Vita Remota : The Performance Marketing Job Market with Mike Carney

Thu, 05 Oct 2023 07:00:00 -0700

Are you curious about the world of affiliate marketing? This episode will take you on an enlightening journey with Mike Carney, a seasoned recruiter in the industry. His wealth of experience since 1997 gives him a unique perspective on the ever-evolving roles and key players of this dynamic marketing arena. We dissect the differences between an affiliate manager and a performance marketing manager and navigate the types of companies that employ these roles.

As we unravel the intricacies of affiliate marketing, the conversation takes an interesting turn towards the rising trend of remote work in the industry. Hear our thoughts on how remote positions can broaden the talent horizons for employers and learn about the compromises between in-house and remote positions. We weigh in on how geographical location influences pay scales and share insights on leveraging trade shows for networking opportunities if fully remote work isn’t your cup of tea.

Job seekers, this one’s for you! We delve into strategies to boost your employability, right from acing interviews to crafting an impactful resume. Discover what employers truly seek – a track record of success and profound understanding of the competitive landscape. Get tips on making your resume simple yet achievement-oriented and learn how to position yourself as the solution that employers need. The importance of a well-maintained LinkedIn profile, navigating the delicate balance between being an in-house employee and an entrepreneur, and the value of honesty in the digital realm - we cover it all. So sit back, tune in, and let Mike and I guide you through the whirlwind world of affiliate marketing and recruitment.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to Leverage Amazon Associates API with Stephanie Robbins

Thu, 28 Sep 2023 18:00:00 -0700

Have you ever wondered how Affiliate Marketing and the Amazon ecosystem can harmoniously coexist? Stephanie Robbins, CEO of Robbins Interactive and a seasoned veteran in Affiliate Marketing, joins us to shed light on this intriguing intersection. Stephanie shares her remarkable journey from her humble beginnings 15 years ago to becoming an influential figure in the industry, and how her company Robbins Interactive is helping neglected affiliate programs to shine.

In our riveting discourse, Stephanie demystifies the recent modifications Amazon has effected on its API, revealing how brands now have more command over commissions and how Amazon is wooing sellers onto certain platforms. We also tackle the thorny issue of recruiting challenges, exploring the benefits of partnering with LaVonta for an alternative affiliate program. The conversation then takes an exciting turn as we bring Shopify Collabs into the spotlight, discussing its potential for recruiting smaller influencers and the possible implications for startups.

In the final stretch of our conversation, we delve deeper into the world of affiliate marketing, pondering the advantages and risks of providing customers with both a traditional affiliate program and a link to Amazon. We also juxtapose two prominent players in the affiliate game - Creator Connection and Refersion - weighing their strengths and weaknesses. Wrapping up, we provide a treasure trove of resources for those eager to launch an affiliate program or tap into Amazon's API. Tune in for an enlightening chat with Stephanie that brims with industry insights and expert advice.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Lifetime Value Framework for Affiliate Programs with Tyler Ryan

Thu, 28 Sep 2023 18:00:00 -0700

Want to know how much your business should be spending on acquiring a customer? This episode will enlighten you with insights from our special guest, Tyler Ryan. As a former NASA data analyst and current CEO of LTV Numbers, Tyler shares his expertise on the concept of Lifetime Value (LTV) and its profound impact on online businesses. His clientele spans from SaaS space to companies offering digital products including workout programs, coaching programs, supplements, and online courses.

Discover the secrets of maximizing your LTV and creating an effective customer journey. Our conversation revolves around how to set clear expectations for customers that reinforce their purchase decisions. We share best practices on product usage, customer support, and how to make customers recognize the benefits they are experiencing. This in turn creates a strong relationship with your customers and keeps them loyal to your brand.

Lastly, we dive into the exciting sphere of increasing customer value and scaling affiliate programs. Tyler explains an innovative loop method to shoot up the customer lifetime value and maximize spending on customer acquisition. He also highlights the importance of creating a logical link between products and offers, making your customers more receptive to your offerings. Tune in to discover how your customers can become evangelists for your brand and unveil the hidden ROI of the customer journey. This episode is your guide to unlocking the full potential of your customer base!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate Manager Job Biggest Hurdles

Fri, 22 Sep 2023 14:00:00 -0700

Are you feeling overwhelmed by the avalanche of affiliate applications? Are you struggling to connect with potential publishers?

Prepare to conquer these challenges in our latest episode where we explore the grit and gristle of affiliate marketing. We share practical strategies on how to be personable during phone calls, the art of transitioning from cold emails to enlightening potential publishers about your product, and keeping up with high-volume, low-quality affiliate applications.

We'll also delve into the often overlooked but crucial aspect of publisher education and activation.

And there's more! Next week we're rolling out the red carpet for influencer marketing maestros, Olivia and Joey. This dynamic duo will shed light on the intersection of influencer marketing and affiliate marketing, revealing their secret recipe to success. Prepare to be enlightened, entertained, and educated as they spill the beans on their tried-and-tested strategies.

So buckle up, and join us for a thrilling journey into the world of affiliate marketing!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Content Commerce and the Rise of CPC in Affiliate with Joey Asleson

Fri, 22 Sep 2023 14:00:00 -0700

Have you ever wondered how affiliate marketing can work in synergy with PR to create shopping moments for consumers? Prepare to be enlightened as we sit down with Joey Asselson, Director of Growth at Team Bespoke. Joey's expertise in digital partnership marketing for emerging and startup brands shines through as he details how his firm goes beyond the traditional affiliate approach.

We venture into a deep exploration of the trending CPC (cost per click) and EPC (earnings per click) models in affiliate marketing. Revealing how these models are upturning the industry, Joey provides valuable insights on their role in opening up new opportunities for partners, increasing commission rates, and offering a safety net for content partners to promote brands without the fear of not being the last click in an attribution window.

But our discussion doesn’t stop there. We delve into the fascinating intersection of PR and affiliate marketing, discussing the crucial role of PR moments in creating shopping moments and how to repurpose content effectively to resonate with consumers. From dealing with the challenges of gaining editorial coverage to preparing for the holiday content, Joey offers a wealth of practical tips and expert advice that you won’t want to miss. Tune in for this episode packed with insightful discussions and get ready to take your affiliate marketing game to the next level.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Creator Economy: Affiliate & Influencer Marketing Joining Forces with Olivia Savage

Fri, 22 Sep 2023 14:00:00 -0700

Unleash the potential of the influencer economy with our special guest, Olivia Savage from impact.com. A seasoned professional in the marketing world, Olivia will walk us through the evolution of this vibrant industry where influencers are not just endorsing brands but becoming partners in their growth journey. She'll unveil the cutting-edge features of impact.com's latest product that brings together affiliate marketing and partnership tech into a cohesive solution, offering unprecedented access to tracking technology and a comprehensive tool kit.

Strap in for an insightful exploration of the challenges that both brands and creators encounter in their quest for impactful collaborations. Together with Olivia, we'll dissect impact.com's novel program curated specifically for time-sensitive campaigns, examining intricate components such as Spark Ads with TikTok and time frame specific analytics. We'll also delve into the undeniable benefits of a unified platform for affiliate and creator campaigns, highlighting automated deal negotiations and versatile scalability for different merchant sizes.

But that's not all! We'll also scrutinize the profound value of a two-sided marketplace in influencer marketing and how impact.com is simplifying the process for brands and creators alike. From connecting the right people to easing payment and tax procedures, we'll leave no stone unturned. Tune in to discover how Olivia navigates brand partnerships, transforms potential stumbling blocks into opportunities, and keeps her creativity alive in this dynamic industry.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Setting the Right Performance Based Commission Structures with Bob Sparkins

Mon, 18 Sep 2023 08:00:00 -0700

Ever wondered how to navigate the labyrinth of affiliate marketing? Do you want to be in sync with the latest strategies and affiliate program structures?

Tune into our latest episode where we've got the low-down from Bob Sparkins, an affiliate virtuoso and veteran from Lead Pages. Bob provides a comprehensive guide to the world of affiliates, discussing the commission structure at Lead Pages, and why they've chosen a lifetime value proposition.

This episode goes beyond the surface as Bob delves into his journey of transitioning Lead Pages from one affiliate platform to another. It wasn't all smooth sailing, and he shares the hurdles he faced and the lessons learned. Bob emphasizes the importance of communication during such transitions, and his insights are gold dust for anyone in the affiliate marketing world.

Ever thought about what makes an efficient affiliate marketing strategy?

Bob's got the answer!

With his experience in managing affiliate partners, he highlights how combining tasks and focusing on top affiliates can lead to successful outcomes. As we wrap up, Bob leaves us with his proven tips and a glimpse into the future of Lead Pages.

This episode is a must-listen for anyone keen on understanding the nitty-gritty of affiliate marketing.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Major Networks vs Private Platforms: Pros and Cons with Brandon Pierce

Fri, 08 Sep 2023 10:00:00 -0700

Ready to unravel the intricacies of e-commerce SEO and affiliate management? As your hosts, Dustin House and Brandon Pierce, we're diving headfirst into the Nerdatorium to get nerdy about everything from balancing work and play to building meaningful relationships with e-commerce clients. Engage with us as we navigate the winding path of when to request a backlink or affiliate relationship, with valuable insights on SERP and affiliate bridging from our companion in this enlightening journey, Bradley.

Ever wondered about the pros and cons of using a major network versus a private platform for your affiliate program? Get ready to dissect the benefits of credibility, extensive publisher pool and easy payment processing that major networks provide, but be prepared for the drawbacks - added fees, lack of customization, and tricky deep links. Compare this with the cost savings and customization opportunities provided by private platforms, as we discuss the pros and cons, laying them bare to help you make an informed decision.

Embark on an enlightening conversation about the knowledge quadrant and the essential nature of continuous learning. Join us as we ponder upon defining passion, the skills necessary for excelling in your field, and the importance of a knowledge quadrant in guiding personal and professional development. Hear our thoughts on the dangers of becoming stuck in the third quadrant and why a "slap in the face" might just be the push you need. We'll wrap things up by exploring the opportunities at Dustin House, highlighting the importance of networking, and discussing the benefits of either a major network or private platform for an affiliate program. Master the balancing act between work and play with insights from Brandon's life as an SEO and affiliate nerd.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate manager life: Taking the leap to consultant with Rick Magennis of Bearcat Media

Mon, 28 Aug 2023 14:00:00 -0700

Join us on a captivating journey into the world of affiliate marketing with industry veteran Rick Magennis, the force behind Bearcat Media. Rick's insights are rooted in years of experience, borne from a career change after a layoff, and his hard-won wisdom will surely serve as a beacon for those navigating the industry's waters. We delve into his personal life, discussing the delicate balance between a demanding work schedule and family commitments. His philosophy on family first is not merely a mantra but a lifestyle that has played a significant role in shaping his business approach.

The second part of our conversation reveals the story behind Bearcat Media's unique name and its focus on the outdoor Firearm space. Rick walks us through his work on link building for camping, hiking, fishing, firearm accessories, and tactical gear. His account of trust-building within this conservative market is nothing short of inspiring, especially when he unveils the surprising revelation about his content producing partner's lifestyle.

The final leg of our conversation revolves around the strategies for recruiting new affiliates and staying organized. Rick's experience with virtual assistants offers a wealth of knowledge for anyone considering this route. We compare notes on Affiliate Summit East and West, discussing the emergence of PI live as a viable alternative. We also talk about Rakuten's Deal Maker and CJU. Rick ends by sharing invaluable advice for newcomers to the industry based on his experience with reaching out to new affiliates. Don't miss out on this insightful discussion, rife with practical tips, inspiration, and real-life experiences!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Harmonizing Performance, Influencer, PR, and Content with Mike Currey

Mon, 28 Aug 2023 14:00:00 -0700

Join us on a captivating journey as we explore the exciting world of affiliate marketing with our esteemed guest, Mike Currey, the Affiliate Manager at Quince. Fresh from the music industry, Mike brings a unique perspective to affiliate marketing, helping Quince blaze a trail with their affordable luxury products. This episode promises a fascinating look behind the curtain of the affiliate industry and a fresh take on the opportunities it presents.

Mike Currey offers a treasure trove of insights into the inner workings of affiliate marketing, gathered from setting up affiliate programs for big names like T-Mobile and Blue Now. Discover how he employs category-based commission structures, AI, and Adobe Experience Manager to enhance the customer experience and drive sales. There's a world of knowledge to be uncovered from Mike's experiences, whether you're a seasoned affiliate marketer yourself or just dipping your toes into this evolving industry.

But that's not all! Mike also delves into the intricacies of team building and influencer marketing. Learn from his experiences of building an entire platform using Impact and Aspire IQ, and how he successfully leveraged influencers for T-Mobile. Listen to his candid sharing of the challenges faced while working with affiliates and the strategies his team employed to achieve placement with top-tier publications. This episode is indeed a goldmine of valuable insights and strategies in the realm of affiliate marketing. So, buckle up and prepare to be enlightened!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate Attribution Troubleshooting Tactics with Dave Zaron

Mon, 28 Aug 2023 14:00:00 -0700

Technology wizard Dave Zaron joins us on this episode to reveal the intriguing origin story of his e-commerce business and how word-of-mouth marketing propelled it towards success. Sit back and uncover the captivating journey behind his tech company, Zaronology. From leveraging the power of video editing to overcoming the challenges of finding the right product-market fit, Dave's tale is a testament to perseverance and innovative thinking.

Dive deep into the world of tech as Dave recounts his adventures in the 2012 election, his collaborations with black hat networks, and his experiences with online retail and tech debt. Get an insider's glimpse into his work with household names like Mr. Beast and Mark Grober. But we're not just here for the stories - Dave also offers some invaluable advice on navigating tracking, implementation, and attribution in the realm of online marketing.

Finally, we venture into the practical side of things. Discover the power of cross-selling and how it can significantly increase your average order value. With Dave's strategies for upselling and order bumping, you'll be well-equipped to maximize your business's potential. Whether you're a tech junkie, an entrepreneur or just intrigued by the intersection of tech and marketing, there's a wealth of knowledge waiting for you in this episode. It's time to learn, grow, and unleash the power of technology!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Publication Partnership Optimization : Adam Weiss on Life as an Agency for Content Sites

Mon, 28 Aug 2023 14:00:00 -0700

What happens when you gather a digital consulting expert, a die-hard Mets fan, and a fidget tool aficionado all wrapped into one? You get Adam Weiss, CEO and owner of Weiss Digital Consulting, as our intriguing guest, leading us on an inspiring journey through the labyrinth of affiliate marketing. With his two-decade experience, Adam weaves a vivid picture of the affiliate landscape, guiding us through the maze from his early industry days to his current consulting role. Strap in as we journey through the intricacies of the landscape, exploring its diverse terrain and learning how to monetize publisher sites.

Brace yourself as we break down the complexities of the affiliate space in the company of our affiliate savant, Dustin. As we map out the affiliate space, we discover how coaching and consulting can serve as your GPS, accelerating your on-ramp into this industry. We delve into how the affiliate landscape shifts and morphs, dependent on the business life cycle, and explore how a sub-affiliate network might just be your secret weapon. Plus, we'll reveal why building one-on-one relationships with merchants could be your key to unlocking affiliate success.

In the climactic final segment, we turn our gaze to the future, exploring how Artificial Intelligence (AI) stands to revolutionize affiliate marketing networks. Find out how AI can sharpen your affiliate acumen, helping you zero-in on the ideal partners and optimize your programs. We highlight strategies to improve operational efficiency, enhance margins, and provide the ideal pitch to brands and publishers. Stay tuned till the very end as we unveil our next exciting guest and discuss more opportunities in the affiliate domain. Don't miss out on this insightful journey into the heart of affiliate marketing!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Using AI for Affiliate Manager Workflow with Chuck Hamrick

Mon, 28 Aug 2023 14:00:00 -0700

Ever wondered how an affiliate marketer thinks? Listen to our fascinating discussion with industry expert, Chuck Hamrick. With over 20 years of experience in the field, Chuck generously shares his journey, from his beginnings in printing engineering services to his major triumphs as an affiliate marketer. Expect candid revelations of his early mistakes and noteworthy experiences like learning and networking on the affiliate forum, ABest Web.

Prepare to pick up a wealth of strategies in the second part of the chat. Chuck emphasizes the need to view situations from an affiliate's perspective, understand their challenges, and maintain empathy. He throws light on a range of topics such as the value of affiliates, confronting chargebacks, and collaborating with influencers. If you've been struggling with handling product criticism, Chuck’s unique approach to managing negative feedback will come as a revelation.

As we wind up our chat, Chuck offers a peek into his stint of running an agency. He reflects on the invaluable lessons this venture taught him, including a deep understanding of his strengths and weaknesses. We also explore the potential role of AI in affiliate marketing, from task automation to conducting extensive research projects. Chuck highlights the importance of networking and shares his own experiences of using AI tools and platforms like LinkedIn for outreach. Whether you’re a seasoned marketer or just setting foot in the field, this conversation offers insights and real-life experiences that will keep you hooked!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Overplayed Marketing Acronyms and Cliches That Need to Kick Rocks

Tue, 08 Aug 2023 12:00:00 -0700

Imagine the business-boosting potential if you could decode the jargon-filled world of affiliate marketing and small business growth, and make the most of Q4 opportunities - wouldn't you become unstoppable? Join us for an enlightening conversation with Kristen Evans, the savvy brain behind Spark Partnerships, and Nick Marchese, the free agent who is shaking up the market with his invaluable insights.

We kick off with a playful debate on the phrase 'at the end of the day', and whether it's become a hackneyed cliché. Moving on, we shed light on the magic of acronyms and the persuasive power of social proof in business. And how can we forget Q4? We highlight critical practices that can skyrocket your brand awareness, and boldly question our obsession with KPIs. We also share a good laugh over the popular saying, 'proof is in the pudding', and unravel its true essence.

As we breeze through the episode, we dive into the importance of prepping for Q4 and touch upon the long-term effects of discontinuing a program, urging you to audit your technicals regularly. We also explore how your brand can boost its LTV using exclusive codes and by studying customer behavior. Rounding up, we chat about the ups and downs of being a free agent, the significance of summertime relaxation, and the imperative of building a recognizable brand. By the end of this episode, you'll be equipped to optimize revenue while prepping for Q4 and beyond. So tune in, and prepare to level up your business game!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Using Pubrecruiter to find the right affiliates for merchant affiliate programs with Todd Weitzman

Tue, 08 Aug 2023 12:00:00 -0700

Ever wondered how to bridge the gap between brands and publishers in the affiliate industry? Our guest, Todd Weitzman, CEO and owner of Pubrecruiter.com, offers a fascinating solution. In this episode, Todd shares the intriguing journey of creating Pubrecruiter.com, a networking hub that revolutionizes publisher recruitment by connecting the right people. This free platform is not only reshaping the industry, but also providing efficient and cost-effective growth pathways.

Todd further unveils the intricacies of affiliate recruitment and partnership management. He emphasizes the agility required to stay relevant in an industry that's constantly evolving. Ponder the significance of continuous recruitment and relationship building in the affiliate network, and how these dynamics align to current marketing trends. Todd's insights into performance over influencer-based affiliates, and the importance of transparency in affiliate marketing, are pure gold.

In the spirit of keeping an open mind, Todd also discusses the need to explore new opportunities, both for personal growth and brand development. He shares his unique perspective on the game-changing benefits of performance-based affiliates and payouts to publishers. So, gear up for an exciting conversation that brings clarity to the world of affiliate marketing, publisher recruitment, and partnership management. Take away actionable insights from Todd Wiseman's experiences and ideas - these are not to be missed!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The Future of Affiliate Marketing and AI

Tue, 08 Aug 2023 12:00:00 -0700

Ever wondered why Affiliate Summit programs hit top 10 during peak seasons, or why wedding vendors land on the top 20 during wedding season? Join us as we unlock these mysteries and more with Adam Riemer, a seasoned digital marketing strategist who's navigated the choppy waters of affiliate marketing and SEO. With a journey that began from HTML, transitioned through full-time affiliate work, and culminated in running his own agency, Adam's insights are a treasure trove for every listener.

In this tell-all conversation, Adam decodes the intricacies of affiliate program management, highlighting how data and analytics play pivotal roles in decision-making. He also stresses the significance of owning our mistakes and putting forth solutions - a key attribute of effective leadership. From working with crafting clients to content publishers, the challenges he's faced and the experiences he's accumulated make for some truly enlightening conversation.

Bringing the focus on the future, we touch upon the role of AI in the realm of content creation. While AI can be a helpful aid in idea generation and rewriting, Adam cautions against too much reliance on it for research or factual writing. We also get a glimpse into Adam's commitment to continuous learning and staying updated with industry trends. So whether you're a budding affiliate marketer, a seasoned professional, or simply curious about this world, this episode promises profound insights and practical wisdom from an industry veteran. Join us in this exploration of the fascinating world of affiliate!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Full Funnel Channel Mix for a Healthy Affiliate Program with Mandy Pinar of PerformCB

Tue, 08 Aug 2023 12:00:00 -0700

In the dynamic world of affiliate marketing, some people truly stand out. One such person is Mandy Panar, Director of Accounts at PerformCB. With over a decade of experience, Mandy shares her journey, from her roots in the agency world to the private sector and back, while offering an insider look at PerformCB, a blend of Clickbooth and Ignite OPM. Gain an understanding of how PerformCB, a leading sub affiliate network, effectively manages three tiers of clients while continually evolving in the industry.

Would you like to know the secret to a healthy affiliate program? Mandy Panar and I take you through the intricacies of conversion partners and how they can drive up to four times ROAS. Equipped with this knowledge, you could optimize your partnerships and reinvest your savings into top tier content for greater awareness. We’ll also delve into the labyrinth of multi-touch and first-click attribution models, discussing their pros and cons, and how to make them work best for you in the affiliate space.

Leadership - it's what sets some organizations apart from the rest. In our rich conversation, Mandy shares why PerformCB's leadership team was pivotal in her decision to join the company. She also gives us a glimpse into her unique leadership style, which was shaped by past experiences and solid examples. Hear about the high regard PerformCB has for everyone's opinion and how it shapes their company culture. Plus, we'll shed light on Influencercom, a new platform from Impact that could potentially diversify your performance channel. Join us for an episode filled with deep insights, industry secrets, and practical tips.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

How to automate the right way with affiliate marketing campaigns with Eric Nagel

Tue, 08 Aug 2023 12:00:00 -0700

Want to crack the code on PPC advertising? We've got you covered. Join us as we sit down with Eric Nagel, VP of IT at IMWave, who shares his wealth of knowledge on the subject. He throws light on how IWave is helping businesses that are new to PPC or struggling with its complexities, on a commission basis. The mantra is simple - focus on profitable keywords and reduce non-converting traffic, creating a win-win for everyone involved.

As we dig deeper, we dive into a technical discussion about Google's Algorithm, PPC vs SEO, and the significance of automation. Eric imparts valuable insights on campaign tracking and optimization using tools like APIs and Zapier, and emphasizes understanding user intent. But the conversation doesn't stop there. We venture into the world of chatbots, their potential in programming and content creation, but also the need for caution due to their occasionally inaccurate nature. From affiliate marketing trends to the impact of AI, and future industry predictions, this episode is a goldmine of information. Prepare to step into the future of marketing!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate Solutions for SMB & What Admitad Rise Can Do with Evan Johnson

Mon, 07 Aug 2023 17:00:00 -0700

Discover Powerful SMB Affiliate Solutions with Admitad Rise | Boost Your Business Growth! 🚀📈

Explore top-notch Affiliate Programs and Online Marketing Strategies for Small Businesses. Learn how Admitad Rise can revolutionize your Digital Advertising, drive Revenue Generation, and elevate your Brand with strategic Ad Campaigns and lucrative Brand Partnerships. Unleash the potential of Performance Marketing, E-commerce, and Lead Generation to target your audience effectively. Watch real Success Stories, maximize Affiliate Commissions, and master Partner Marketing to boost Sales and Conversion Rates. Gain invaluable Affiliate Insights and harness the potential of Affiliate Platforms for unparalleled business success.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Unlocking the Door to Top Brands: Affiliates' Best Strategies for Collaboration with Wade Tonkin

Mon, 07 Aug 2023 17:00:00 -0700

Wade Tonkin stops by to help publishers Discover the Secrets to Brand Collaborations and Unlock Top Brand Opportunities with Affiliates' Best Strategies for Collaboration. Learn Successful Collaboration Techniques, Affiliate Marketing Tactics, and Influencer Brand Partnerships to Boost Affiliate Success. Watch Now for Collaboration Success Stories and Brand Collaboration Ideas for Unlocking Brand Growth and Leveraging Top Brands.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Navigating the Cookie-less Future: Unraveling the Merchant's Role in Understanding Tracking with David Hall

Mon, 07 Aug 2023 17:00:00 -0700

Discover the Merchant's crucial role in the post-cookie era and how to adapt to Algorithm Changes. Gain insights into User Behavior Analysis, Online Advertising, and Targeted Marketing for enhanced Customer Engagement. Explore Consumer Data, Ad Tracking, and Online Consumer Trends in the realm of Digital Marketing. Maximize your Online Business with Analytics and Metrics, E-commerce Optimization, Content Personalization, and Marketing Technology. Stay ahead with invaluable Online Market Research!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Best tactics to spark partner’s curiosity with Declan Dunn

Mon, 17 Jul 2023 06:00:00 -0700

Declan Dunn is the Growth Developer at Dunn Simply and we disscuss best tactics to spark partner’s curiosity and earn attention by moving beyond persuasion

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

#7 - Lee-Ann Johnstone of Affiverse

Mon, 12 Jun 2023 14:00:00 -0700

Affiliate Nerd Out with guest Lee-Ann Johnstone My affiliate nerd sister from across the pond and CEO of Affiverse Lee-Ann Johnstone joins me to talk about best practices in affiliate management and training regiments for #affiliatemanagers.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

#6 -Tricia Meyer - Executive Director of thePMA.org

Mon, 05 Jun 2023 16:00:00 -0700

Tricia Meyer is the Executive Director of thePMA.org, which is celebrating its 15th birthday. We will be discussing the goals and initiatives of the organization and gossiping about the latest industry scuttlebutt.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

#5 - Jesse Lakes - CEO of GeniusLinks

Wed, 31 May 2023 16:00:00 -0700

Jesse is the CEO of Geniuslink and Kit.co, a suite of patented tools that seamlessly connect consumers with products. We will be nerding out on link tracking capabilities in the industry, the powers of link localization, and why link health is so essential to the affiliate world.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

#4 - Christen Evans - CEO of Spark Partnerships

Wed, 31 May 2023 16:00:00 -0700

Christen Evans (she/her) is the founder of Spark Partnerships, an affiliate agency working with both merchant and publisher clients. She is a dear industry friend with an incredible "keeping it real" take on affiliate marketing. Join us while we nerd out on gaps in the industry that our companies are working to fill in.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

#3 - Laura Press - Partnerships Education at impact.com

Fri, 26 May 2023 11:00:00 -0700

Laura Press is the Head of Affiliate and Partnerships Education at impact.com. Her team has been developing fantastic content for the #PXA over the last few years. Join us as we nerd out on training partner managers and the future of educational resources for the affiliate and partnerships industry.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

#2 - George "Geo" Yuhba - Director of Partnerships at Paylode

Fri, 26 May 2023 11:00:00 -0700

Where do coupon/perks/loyalty publishers land within your #affiliate marketing strategy? My old friend George "Geo" Yuhba and I have vastly different opinions on their value and will be having an open discussion on why he believes perks/discounts are important and what his company Paylode is doing right.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

#1 - Justin McGill - CEO of Content at Scale

Fri, 26 May 2023 11:00:00 -0700

Is #aicontent taking over affiliate marketing? Justin McGill will discuss how his company Content at Scale is embracing this technology with a #contentmarketing solution that is good for #affilaitemanagers and #partnerships. Join us for a transparent discussion and open Q&A on this session of #affiliatenerdout

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Affiliate Nerd Out

How Brands Can Reach 3 Million Asian Shoppers With Buy&Ship - Jeff Unze

CJU 2026 Review: The Good, The Bad & The Rankings

Affiliate News: Conference Secrets, Q4 Prep & Webinar Takeaways

Alfie Just Found 50 Perfect Affiliate Partners in 10 Minutes

Affiliate Marketing Is Changing: Honey, ShopMy & the AI Revolution

How FirstPromoter's New AI Assistant Automates Your Affiliate Program with Tautvydas Vasiliauskas

Navigating change: Reflections on career growth and role transition

From Affiliate Manager to CMO: How She got $4 million a month and Helped Build a $500M Company

Stop Playing Small: How Affiliate Managers Can Become Industry Leaders with Lee Ann

The Affiliate Fraud Scandal Everyone Is Talking About

The AI Ranking Strategy Brands Are Using to Dominate with Farzad Rashidi

DEEP DIVE: Affiliate Management 2.0: The Innovations Winning in 2026

The Secret Marketing Skill That Takes You From AM to CMO with David Vogelpohl

The Future of AI Search: How Brands Can Dominate ChatGPT & Reddit with Ewen Finser

How to Build a B2B Affiliate Program from Scratch

Affiliate Marketing Drama: Cookie Stuffing, Budget Cuts & Industry Chaos

AM to C-Suite EP3: Navigating the Path to CMO: Insights from Michael Cole

AM to C-Suite EP2: Navigating the Path to Executive Leadership with Viktorija Ratomskė

Inside the 2026 Impact.com IPX: A Review of Highlights and Insights

AM to C-Suite EP1: Climbing the Ladder: Affiliate Marketing to CEO with Jenny Gonzalez

Why Relationships Matter More Than Ever in Affiliate Marketing

Embracing AI and Mind Resets: A Real Talk Friday Special

Rakuten and Impact Shakeup: What This Means for Your Affiliate Program

Finding the Right Work-Life Balance in a Remote World

Rakuten Optimism: The Inside Scoop

Navigating the Impact-Rakuten Merger: Insights and Concerns

Dustin goes back to the work force with Matt Frary and Alfie

Post Vacation Blues and the Shock of a Steady Paycheck

Affiliate Conversion Tracking: How Publishers Track Real Revenue with WeCanTrack

Best Product Review Sites

Coupon API for Publishers and What FMTC can do for Affiliates

FMTC Affiliate Coupon API: Save Hours Managing Coupons and Deals

Why Your Brand's Influencer and Affiliate Teams Shouldn't Be Siloed

Beyond Tracking: The Future of Affiliate Management with Tammy Pham

Affiliate Audits & Why Affiliate Managers Should Be Moonlighting

How Airdoctor is Finding New Partners With Inflektion With Mark Jacobs

SaaS Creator Stacks: How Toksta is Helping B2B Campaigns Find Top Creators

How Inflektion's Social Listening Tool Is Saving Affiliate Managers Time With Haafiz Dooza

How We're Surviving As Affiliate Consultants Without A 401k

How to Survive and Thrive a Las Vegas Conference

How to Handle Unrealistic Brand Expectations in Affiliate Marketing

The CPC affiliate with Guaranteed ROI: Goloot

How To Scale Affiliate Program Strategy: 4 Proven Steps For Growth

Affiliate Strategies During the Holidays: How to Utilize this time

How Smart Brands Avoid FTC Nightmares with Affiliate Compliance Management with Joe Campanella

How to increase customer lifetime value with Warehouse Bob

Navigating Grief and Work In Affiliate Marketing

Levanta Review: The Best The Best Ecommerce Affiliate Software

How to Calculate Conference ROI: A Framework for Measuring Event Success

Everflow CRUSHES Legacy Tech: Why it is the Best Affiliate Marketing Platform for Businesses

The True Cost of Affiliate Marketing: What It Really Takes to Win

Journey through an affiliate marketing career with Dan DeSilva

The Creator Economy, AI, and Earning a Sale with Phil Ranta

How to avoid being ghosted by affiliates with Stefan Muehlbauer

B2B Influencer Marketing Unlocked: ROI-Driven Creator Programs with Sarah Adam

Brands Gifting Affiliate Managers: The #1 Secret to Unlocking Authentic Conversions

Leveraging LinkedIn and AI: Game-Changing Strategies for Affiliate Marketing Success with Al Kushner

The Playbooks, Principles, and Profit Models Behind Affiliate Success in 2025 with Niels Zee

How to Stitch Affiliate Attribution with the Rest of Marketing with Scott Desgrosseilliers

Beyond the Click: Measuring Incremental Lift with Influencers & Affiliates

Utilizing Content Creators in Affiliate Programs with Nate Sielk

Partner Identification and Recruitment: What Works, What Doesn’t, and Everything In Between with Erica Grodin

Applying First Principles Thinking to Affiliate Marketing with Tanner Braden

Secret tactics of network marketing from a Relationship Architect with Amanda Farris

Podcast Advertising Makes An Impact with Kyle Bandujo

Influencer Content Distribution is the Future of Affiliate .......

How Your Affiliate Program Can Help You Rank in ChatGPT with Will Gallahue

23 Years Old Founder Raises Millions to Disrupt Performance Marketing

B2B Affiliate Marketing Best Practices with Adam Glazer

How CustomGPT and AI affiliate programs are changing the game with Ethan Housen

Affiliate Marketing vs Referral Marketing vs Both​ with Michael Cole

Name Image Likeness and Affiliate Marketing with Joe Sanfilippo

The pros and cons of amazon affiliate program​ and the amazon ecosystem with Ann Hand

Behind the Screen: Affiliate Marketing and Remote Work Dynamics with Nick Marchese

Gifting Truly Free affiliate partners with a purpose with Orlando Petit

The Give-First Formula: How Generosity Fuels Revenue Success with Dallas Popp

3 Unconventional Ways To Become The No-Brainer Choice In Your Niche with Ben Albert

Affiliate Email Marketing Compliance in 2025 Tom Wozniak

The ShareASale Upgrade to AWIN with Adam Weiss

Affiliate Marketing vs Referral Marketing vs Both with Michael Cole

The pros and cons of amazon affiliate program and the amazon ecosystem with Ann Hand