Your Branding Playbook Thu, 26 Mar 2026 05:30:13 -0400 https://vesanique.com en © 2026 Your Branding Playbook yes a706c04b-bdca-52a4-821a-98a38a31d7be Abhay Khanna, Holly Ferling episodic false Your Branding Playbook breaks down digital and branding into bite sized pieces. Join hosts Holly Ferling and Managing Director of Vesanique Abhay Khanna as they explore the latest trends in technology and branding, and share insights and tips to help you build a strong digital presence for your business. Whether you’re a small start up, or a large corporation, this podcast is here to take the complexities out of the digital and branding space, so you can take your business to the next level.

]]> Buzzsprout (https://www.buzzsprout.com) branding, marketing, digital, website, ecommerce, tech Abhay Khanna, Holly Ferling https://storage.buzzsprout.com/hhkjyvrb7hk3g9g89q6xabhaposg?.jpg Your Branding Playbook https://vesanique.com 12. DEBRIEF: AI Influencers are taking over! 12. DEBRIEF: AI Influencers are taking over! Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.

AI continues to help us all with our jobs and businesses, but carefully constructed personas online are becoming the next evolution of technology. Major brands like Prada and Spotify are jumping on the bandwagon, pumping millions of dollars into collaborations with AI influencers. So what are the advantages, and where is the ethical line drawn? All will be discussed in this episode.

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 

]]> Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.

AI continues to help us all with our jobs and businesses, but carefully constructed personas online are becoming the next evolution of technology. Major brands like Prada and Spotify are jumping on the bandwagon, pumping millions of dollars into collaborations with AI influencers. So what are the advantages, and where is the ethical line drawn? All will be discussed in this episode.

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 

]]> Abhay Khanna, Holly Ferling Buzzsprout-14777302 Wed, 27 Mar 2024 18:00:00 +1000 970 1 12 full false 11. TACTICS: Brand Collaborations - why they work and what to consider 11. TACTICS: Brand Collaborations - why they work and what to consider Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.

 Collaboration has been everywhere, from Barbie to the Matildas… but what makes a good collaboration? And what should you consider when looking at going down the collaboration path? Abhay and Holly discuss this and more in this week’s episode. 

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 

]]> Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.

 Collaboration has been everywhere, from Barbie to the Matildas… but what makes a good collaboration? And what should you consider when looking at going down the collaboration path? Abhay and Holly discuss this and more in this week’s episode. 

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 

]]> Abhay Khanna, Holly Ferling Buzzsprout-13892844 Thu, 02 Nov 2023 12:00:00 +1000 946 1 11 full false 10. TACTICS: Why some digital projects fall short 10. TACTICS: Why some digital projects fall short Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces. 

The team explores the reasons why digital products fall short of expectations, including one example that blew out a budget by more than $50 million! Abhay shares his valuable tips and tricks to guarantee success for your next digital project. 

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 


]]> Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces. 

The team explores the reasons why digital products fall short of expectations, including one example that blew out a budget by more than $50 million! Abhay shares his valuable tips and tricks to guarantee success for your next digital project. 

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 


]]> Abhay Khanna, Holly Ferling Buzzsprout-13425870 Fri, 18 Aug 2023 08:00:00 +1000 615 1 10 full false 9. TACTICS: How to be the best online brand 9. TACTICS: How to be the best online brand Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.

Abhay and Holly break down what some of the best global online brands do well, and how you can apply their models to your own business.

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 


]]> Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.

Abhay and Holly break down what some of the best global online brands do well, and how you can apply their models to your own business.

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 


]]> Abhay Khanna, Holly Ferling Buzzsprout-13335551 Wed, 02 Aug 2023 17:00:00 +1000 943 1 9 full false 8. TACTICS: Branding colours 8. TACTICS: Branding colours Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.

The colours you choose for your brand are not just to help you stand out from the crowd. Abhay and Holly explore the psychology, subconscious messaging and emotions your brand colours can evoke, and how to choose colours that work in both online and offline mediums.

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 


]]> Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.

The colours you choose for your brand are not just to help you stand out from the crowd. Abhay and Holly explore the psychology, subconscious messaging and emotions your brand colours can evoke, and how to choose colours that work in both online and offline mediums.

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 


]]> Abhay Khanna, Holly Ferling Buzzsprout-13242780 Tue, 18 Jul 2023 15:00:00 +1000 745 1 8 full false 7. TACTICS: Branding Touchpoints 7. TACTICS: Branding Touchpoints Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.

Branding touchpoints are the keys to brand recognition, but many businesses fail to prioritise this. Abhay and Holly explore how branding touchpoints affect sales, the relationship touchpoints can create with your customers, and how to optimise it within your strategy. 

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 


]]> Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.

Branding touchpoints are the keys to brand recognition, but many businesses fail to prioritise this. Abhay and Holly explore how branding touchpoints affect sales, the relationship touchpoints can create with your customers, and how to optimise it within your strategy. 

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 


]]> Buzzsprout-13007046 Mon, 26 Jun 2023 18:00:00 +1000 894 1 7 full false 6. DEBRIEF: Adobe Firefly (AI Art Generator) 6. DEBRIEF: Adobe Firefly (AI Art Generator) Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.

AI is popping up everywhere, especially in the digital and marketing space. Abhay and Holly unpack Adobe’s creative AI offering and compare to what’s already on the market. The pair discuss how else AI might be used in the coming months, and whether it will actually make service providers a whole lot more valuable.  

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.

]]> Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.

AI is popping up everywhere, especially in the digital and marketing space. Abhay and Holly unpack Adobe’s creative AI offering and compare to what’s already on the market. The pair discuss how else AI might be used in the coming months, and whether it will actually make service providers a whole lot more valuable.  

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.

]]> Buzzsprout-13007042 Mon, 12 Jun 2023 09:00:00 +1000 1703 1 6 full false 5. TACTICS: eCommerce Platforms 5. TACTICS: eCommerce Platforms Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.

eCommerce has dominated business since 2020, but there’s much more to selling online. Abhay and Holly unpack the challenges eCommerce businesses face, the choices of platforms businesses have at their disposal to sell online, and some of Abhay’s personal favourites that he uses with his clients.

If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 

]]> Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.

eCommerce has dominated business since 2020, but there’s much more to selling online. Abhay and Holly unpack the challenges eCommerce businesses face, the choices of platforms businesses have at their disposal to sell online, and some of Abhay’s personal favourites that he uses with his clients.

If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 

]]> Buzzsprout-12891863 Wed, 31 May 2023 16:00:00 +1000 810 1 5 full false 4. DEBRIEF: ChatGPT 4. DEBRIEF: ChatGPT Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.

Today we explore the world of ChatGPT, including what it actually is, how you can use it in your business, and how it’s already making waves in the world. Abhay Khanna unpacks the pros and cons of the AI model, and discusses the potential future application of it. 

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 


]]> Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.

Today we explore the world of ChatGPT, including what it actually is, how you can use it in your business, and how it’s already making waves in the world. Abhay Khanna unpacks the pros and cons of the AI model, and discusses the potential future application of it. 

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 


]]> Vesanique Buzzsprout-12887192 Sun, 21 May 2023 11:00:00 +1000 1887 branding, digital, digital marketing, digital tactics, technology, technology trends, websites, business 1 4 full false 3. TACTICS: Website Basics 3. TACTICS: Website Basics Welcome back to Your Branding Playbook, the podcast that breaks down digital and branding into bite-sized pieces. 

Today we unpack why every business should have a website, when you should look to own your domain name, how to start the process of creating a website and when you should engage a professional like the team from Vesanique!

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 


]]> Welcome back to Your Branding Playbook, the podcast that breaks down digital and branding into bite-sized pieces. 

Today we unpack why every business should have a website, when you should look to own your domain name, how to start the process of creating a website and when you should engage a professional like the team from Vesanique!

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 


]]> Vesanique 2a9d1256-78b5-434d-bbe1-b84b29a390e8 Fri, 28 Apr 2023 10:43:06 +1000 734 1 3 false 2. TACTICS: Branding 101 2. TACTICS: Branding 101 Welcome back to Your Branding Playbook, the podcast that breaks down branding and digital into bite-sized pieces. 

Today we cover the basics of branding, why it’s important for your business, the pros and cons of doing your own branding, and what to do when you’re ready to engage a professional in this space. 

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team can take your business to the next level. 

]]> Welcome back to Your Branding Playbook, the podcast that breaks down branding and digital into bite-sized pieces. 

Today we cover the basics of branding, why it’s important for your business, the pros and cons of doing your own branding, and what to do when you’re ready to engage a professional in this space. 

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team can take your business to the next level. 

]]> Vesanique eabe93a0-1ae4-41fe-8c36-a75bb23b1308 Fri, 21 Apr 2023 07:16:34 +1000 651 1 2 false 1. Your Branding Playbook Introduction 1. Your Branding Playbook Introduction Welcome to the first episode of Your Branding Playbook, the podcast that breaks down branding and tech into bite-sized pieces. 

Meet your hosts - Holly Ferling and Vesanique Managing Director Abhay Khanna. Holly is a presenter, while Abhay is the Managing Director of Vesanique, with more than ten years of experience working in the digital space, 

Throughout this season, there will be three types of episodes: tactics, debrief & spotlight. 

A big thank you for tuning in to Your Branding Playbook. If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 

]]> Welcome to the first episode of Your Branding Playbook, the podcast that breaks down branding and tech into bite-sized pieces. 

Meet your hosts - Holly Ferling and Vesanique Managing Director Abhay Khanna. Holly is a presenter, while Abhay is the Managing Director of Vesanique, with more than ten years of experience working in the digital space, 

Throughout this season, there will be three types of episodes: tactics, debrief & spotlight. 

A big thank you for tuning in to Your Branding Playbook. If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 

]]> Vesanique 4489c7a2-6750-43d1-8fd4-9c032d8db97e Thu, 20 Apr 2023 23:13:43 +1000 342 1 1 false