The Firehouse Salon Thu, 13 Aug 2026 02:52:14 +0200 https://thefirehousesalon.buzzsprout.com en-gb © 2026 The Firehouse Salon yes f136eced-f722-518b-9b46-dd23a38bffc8 Greeley episodic false We are living through the most significant shift in human creativity since Gutenberg. While may are stuck in a conversation about fear, replacement and redundancy the Firehouse Salon is having a different conversation entirely.


Each episode brings together unexpected guests at the intersection of creativity, science, art, technology and innovation, curious people who are leaning into this moment rather than away from it. 


This is the age of the Tediophobe: people driven by a desire to explore, to make something worth making. The Firehouse Salon is their podcast.


]]> Buzzsprout (https://www.buzzsprout.com) Greeley https://storage.buzzsprout.com/1lrbfwtalqtg8p0me0rjwwjefld6?.jpg The Firehouse Salon https://thefirehousesalon.buzzsprout.com Ep 41 - Narrative in the Age of AI Ep 41 - Narrative in the Age of AI This time a conversation with Nicholas DeMille on the “engineering/architecture” of narrative. 

We discussed salons and coffee houses as “social technologies” that emerge across history after technological shifts, and how social engineering (temperance/prohibition) and PR (Bernays using Freud) show the dangers of manipulation. 

We explored AI as a sparring partner that accelerates thinking but can crowd out the slower creative process, contrasting dictation, notebooks, and writing by hand with AI-generated drafts that feel sanitised.

We argued that human creativity involves exchange, lived experience, discretion, curiosity, and word-of-mouth trust, while AI boosts derivative output, discovery, and playful creativity for non-experts, yet risks noise, job losses, and reduced learning and curiosity.

00:00 Welcome to the Salon

01:15 Salons as Social Tech

02:05 Social Engineering Cautionary Tales

04:47 AI and Creative Space

07:11 Writing by Hand Flow

09:59 Mean Creativity and Jobs

13:42 Human Voice and Culture

16:13 Discretion Over Efficiency

18:06 Creative Constraint and Notebooks

20:58 Tech Panic and Perspective

24:28 Learning and Human Connections

32:24 Discovery and Word of Mouth

38:44 Kids Curiosity and Education

42:17 Find Your Verse



]]> This time a conversation with Nicholas DeMille on the “engineering/architecture” of narrative. 

We discussed salons and coffee houses as “social technologies” that emerge across history after technological shifts, and how social engineering (temperance/prohibition) and PR (Bernays using Freud) show the dangers of manipulation. 

We explored AI as a sparring partner that accelerates thinking but can crowd out the slower creative process, contrasting dictation, notebooks, and writing by hand with AI-generated drafts that feel sanitised.

We argued that human creativity involves exchange, lived experience, discretion, curiosity, and word-of-mouth trust, while AI boosts derivative output, discovery, and playful creativity for non-experts, yet risks noise, job losses, and reduced learning and curiosity.

00:00 Welcome to the Salon

01:15 Salons as Social Tech

02:05 Social Engineering Cautionary Tales

04:47 AI and Creative Space

07:11 Writing by Hand Flow

09:59 Mean Creativity and Jobs

13:42 Human Voice and Culture

16:13 Discretion Over Efficiency

18:06 Creative Constraint and Notebooks

20:58 Tech Panic and Perspective

24:28 Learning and Human Connections

32:24 Discovery and Word of Mouth

38:44 Kids Curiosity and Education

42:17 Find Your Verse



]]> Greeley Buzzsprout-19640309 Thu, 13 Aug 2026 02:00:00 +0200 2629 3 41 full false Ep 40 - Can a Machine Have Good Taste? Ep 40 - Can a Machine Have Good Taste? I was interested in what was going on with Openclaw and heard that Lan Wei, a PHD at MBZUAI had won a hackathon experimenting with the edges of a new technology. Turns out her keen interest is the intersection between AI and storytelling. 

We talked about the reasoning behind creative choices and explored the idea of chaos in agentic systems ad their iteraction with humans creatively. 

We debated whether taste can be educated, examined the value of inefficiency and what makes life worth living.

]]> I was interested in what was going on with Openclaw and heard that Lan Wei, a PHD at MBZUAI had won a hackathon experimenting with the edges of a new technology. Turns out her keen interest is the intersection between AI and storytelling. 

We talked about the reasoning behind creative choices and explored the idea of chaos in agentic systems ad their iteraction with humans creatively. 

We debated whether taste can be educated, examined the value of inefficiency and what makes life worth living.

]]> Tediophobes Buzzsprout-19069966 Fri, 19 Jun 2026 11:00:00 +0200 2093 3 40 full false Ep39 - What a Victorian Biologist Can Teach Us About Thinking Ep39 - What a Victorian Biologist Can Teach Us About Thinking I came to Eduardo's office expecting to talk about cells and data. What I found on his wall were the illustrations of Ernst Haeckel, a 19th-century German naturalist whose drawings of jellyfish, radiolaria and embryos were so beautiful they shaped how an entire generation understood life on earth. That felt like the right place to start.

What followed was one of the more honest conversations I've had about AI. Eduardo's argument isn't complicated: the only thing AI won't do for you is think. Everything reducible to a recipe, a template, a repeatable process, it will handle. What remains is the part that actually matters.

We ended up talking about struggle as the engine of learning, about what education might look like when you can no longer mistake output for understanding.

I left thinking we are measuring ourselves against the wrong things, and that AI, strangely, might be the thing that forces us to stop.


00:00 Welcome and Guest Intro
01:19 Ernst Haeckel Art Science
03:29 Accuracy Versus Emotion
05:23 Beauty in Science
06:47 Visualizing Molecular Data
09:01 AI and Creative Fear
13:10 Livelihood Versus Transcendence
15:15 AI Forces Education Rethink
23:15 Struggle and Learning
29:07 Craft Art and Creativity
34:24 Slow Down for Depth
36:00 Elegant Output Conclusion

]]> I came to Eduardo's office expecting to talk about cells and data. What I found on his wall were the illustrations of Ernst Haeckel, a 19th-century German naturalist whose drawings of jellyfish, radiolaria and embryos were so beautiful they shaped how an entire generation understood life on earth. That felt like the right place to start.

What followed was one of the more honest conversations I've had about AI. Eduardo's argument isn't complicated: the only thing AI won't do for you is think. Everything reducible to a recipe, a template, a repeatable process, it will handle. What remains is the part that actually matters.

We ended up talking about struggle as the engine of learning, about what education might look like when you can no longer mistake output for understanding.

I left thinking we are measuring ourselves against the wrong things, and that AI, strangely, might be the thing that forces us to stop.


00:00 Welcome and Guest Intro
01:19 Ernst Haeckel Art Science
03:29 Accuracy Versus Emotion
05:23 Beauty in Science
06:47 Visualizing Molecular Data
09:01 AI and Creative Fear
13:10 Livelihood Versus Transcendence
15:15 AI Forces Education Rethink
23:15 Struggle and Learning
29:07 Craft Art and Creativity
34:24 Slow Down for Depth
36:00 Elegant Output Conclusion

]]> Tediophobes Buzzsprout-18996165 Fri, 15 May 2026 22:00:00 +0200 2022 full false Ep 38 - Mammanoids & Tediophobes Ep 38 - Mammanoids & Tediophobes Drawing on a 1960s speech by Howard Luck Gossage that contrasts money-driven business builders who want repeatable formulas with creative people who become more exploratory and less controllable as they earn more.

Ashley, our host, connects this to curiosity as a driver of ideas, citing Stephen Johnson on creativity and Charles Babbage, and argues that in an AI era, adaptability, resilience, and curiosity matter.

00:00 Mountain Intro and Updates
00:40 Season Topics Teaser
02:26 Howard on Money vs Tedium
06:31 Rubenstein Chopsticks Analogy
08:47 Curiosity as Creative Fuel
10:31 Skills and Knowledge in an AI Age

]]> Drawing on a 1960s speech by Howard Luck Gossage that contrasts money-driven business builders who want repeatable formulas with creative people who become more exploratory and less controllable as they earn more.

Ashley, our host, connects this to curiosity as a driver of ideas, citing Stephen Johnson on creativity and Charles Babbage, and argues that in an AI era, adaptability, resilience, and curiosity matter.

00:00 Mountain Intro and Updates
00:40 Season Topics Teaser
02:26 Howard on Money vs Tedium
06:31 Rubenstein Chopsticks Analogy
08:47 Curiosity as Creative Fuel
10:31 Skills and Knowledge in an AI Age

]]> Tediophobes Buzzsprout-18916298 Thu, 09 Apr 2026 06:00:00 +0200 816 3 38 full false Ep37 - I Did Exactly What I Said I Wouldn't Do Ep37 - I Did Exactly What I Said I Wouldn't Do After a five-month hiatus and a move to Abu Dhabi to take up the role of Head of Creative at the AI university MBZUAI, I've finally worked out why I got stuck with the Salon, and what it should become.

A conversation with Richard Tseng reframed Gossage's relevance for me. He drew a connection between the post-war age of propaganda, when Howard fell into advertising as a new medium, and the birth of technologies like the Gutenberg press, where early mass production eventually gives way to something more transformative and human.

We are at a similar inflection point: audiences will grow jaded by mass-produced, uncanny content, and creators will be pushed back toward compelling storytelling and genuinely novel experiences. AI and capitalism will threaten many creative roles. But I remain an optimist.

Which is why I'm repositioning the Salon around the conversations I find most alive right now: curious, tediophobic people finding ways to make a positive creative dent in the world.


00:00 Back After Hiatus
00:46 Richard Sparks A Breakthrough
02:08 Advertising As Propaganda
02:54 Gossage And New Media
04:19 AI Echoes The Revolution
05:50 Why Howard Matters Now
07:49 Threats To Everyday Creatives
09:33 The New Firehouse Mission

]]> After a five-month hiatus and a move to Abu Dhabi to take up the role of Head of Creative at the AI university MBZUAI, I've finally worked out why I got stuck with the Salon, and what it should become.

A conversation with Richard Tseng reframed Gossage's relevance for me. He drew a connection between the post-war age of propaganda, when Howard fell into advertising as a new medium, and the birth of technologies like the Gutenberg press, where early mass production eventually gives way to something more transformative and human.

We are at a similar inflection point: audiences will grow jaded by mass-produced, uncanny content, and creators will be pushed back toward compelling storytelling and genuinely novel experiences. AI and capitalism will threaten many creative roles. But I remain an optimist.

Which is why I'm repositioning the Salon around the conversations I find most alive right now: curious, tediophobic people finding ways to make a positive creative dent in the world.


00:00 Back After Hiatus
00:46 Richard Sparks A Breakthrough
02:08 Advertising As Propaganda
02:54 Gossage And New Media
04:19 AI Echoes The Revolution
05:50 Why Howard Matters Now
07:49 Threats To Everyday Creatives
09:33 The New Firehouse Mission

]]> Tediophobes Buzzsprout-18847845 Sun, 15 Mar 2026 10:00:00 +0100 627 3 37 full false Ep 36 - The Socrates of San Francisco - BBC Radio 4 Ep 36 - The Socrates of San Francisco - BBC Radio 4 After 2 years on BBC sounds the link to our radio show is no longer working... so... the opportunity to share it with you here. One of the advantages is the opportunity to share with you a new 'director's cut' - a little shorter, and some additional elements we decided to put in. Enjoy!

Back with the next episode after a summer break.

Ash & James

]]> After 2 years on BBC sounds the link to our radio show is no longer working... so... the opportunity to share it with you here. One of the advantages is the opportunity to share with you a new 'director's cut' - a little shorter, and some additional elements we decided to put in. Enjoy!

Back with the next episode after a summer break.

Ash & James

]]> Tediophobes Buzzsprout-17623141 Wed, 06 Aug 2025 08:00:00 +0200 3199 full false Ep 35 - LIVE - How to be creative about next to nothing at all Ep 35 - LIVE - How to be creative about next to nothing at all In this episode of Firehouse Salon Live, we discussed creativity and the process behind it with our guests:

Filmmaker Philip Rachid - https://www.linkedin.com/in/philiprachid/

and Designer Dave Officer - https://www.linkedin.com/in/david-officer/

We talked about the balance between spontaneity and structured creativity, the role of AI in the creative process, and the importance of producing authentic human ideas (even with AI). We touched on the significance of cultural sensitivity in marketing and design, the challenges and joys of working with clients, and the necessity of pursuing personal creative projects to stay inspired. 

01:19 Exploring the Creative Process
02:02 The Role of Spontaneity in Creativity
02:45 The Mystery and Charm of Creativity
06:28 AI and Creativity: A Double-Edged Sword
07:48 The Human Touch in Creative Work
10:16 Constraints and Creativity
18:51 Client Collaboration and Creative Freedom
32:59 Navigating Client Challenges and Design Thinking
34:28 Trust and Adaptability in Creative Projects
38:31 The Impact of Visual Identities and Branding
41:05 The Role of Storytelling in Design
42:48 Iterative Processes and Creative Freedom
49:59 Balancing Client Work and Personal Projects
56:09 Cultural Sensitivity and Global Collaboration


Links we discussed

Companies/Organisations


Hey Human - Neil Davidson's company - https://heyhuman.com/

Madar 39 - Culture innovation space in Abu Dhabi - https://www.m39.ae/

Story Things - Team mentioned for prototyping approach - https://storythings.com/

Pixar - Referenced for "Brain Trust" collaborative approach - https://www.pixar.com/


Creative Methodologies


Design Thinking - Double diamond methodology - https://www.thefountaininstitute.com/blog/what-is-the-double-diamond-design-process

Parkinson's Law - "Work expands to fill the time available for its completion" - https://www.verywellmind.com/what-is-parkinsons-law-6674423

Brain Trust - Pixar concept - https://medium.com/great-business-stories/lessons-from-pixar-1-the-braintrust-e306843a5153


Films & Media


"28 Years Later" - Film shot entirely on iPhone - https://www.motionpictures.org/2025/06/how-28-years-later-dp-anthony-dod-mantle-turned-20-iphones-and-a-custom-rig-into-danny-boyles-epic-vision/

"Tangerine" - Film shot on iPhone - https://www.youtube.com/watch?v=cQj1Ie0ip38

"Andor" (Disney series) - Just fantastic - https://www.youtube.com/watch?v=duN-KQgOjYs

Private Eye Magazine - Small ads with personality - https://www.eyeads.co.uk/


Quote


“The audience comes last. I believe that. I'm not making it for them. I'm making it for me. And it turns out that when you make something truly for yourself, you're doing the best thing you possibly can for the audience.” — Rick Rubin

]]> In this episode of Firehouse Salon Live, we discussed creativity and the process behind it with our guests:

Filmmaker Philip Rachid - https://www.linkedin.com/in/philiprachid/

and Designer Dave Officer - https://www.linkedin.com/in/david-officer/

We talked about the balance between spontaneity and structured creativity, the role of AI in the creative process, and the importance of producing authentic human ideas (even with AI). We touched on the significance of cultural sensitivity in marketing and design, the challenges and joys of working with clients, and the necessity of pursuing personal creative projects to stay inspired. 

01:19 Exploring the Creative Process
02:02 The Role of Spontaneity in Creativity
02:45 The Mystery and Charm of Creativity
06:28 AI and Creativity: A Double-Edged Sword
07:48 The Human Touch in Creative Work
10:16 Constraints and Creativity
18:51 Client Collaboration and Creative Freedom
32:59 Navigating Client Challenges and Design Thinking
34:28 Trust and Adaptability in Creative Projects
38:31 The Impact of Visual Identities and Branding
41:05 The Role of Storytelling in Design
42:48 Iterative Processes and Creative Freedom
49:59 Balancing Client Work and Personal Projects
56:09 Cultural Sensitivity and Global Collaboration


Links we discussed

Companies/Organisations


Hey Human - Neil Davidson's company - https://heyhuman.com/

Madar 39 - Culture innovation space in Abu Dhabi - https://www.m39.ae/

Story Things - Team mentioned for prototyping approach - https://storythings.com/

Pixar - Referenced for "Brain Trust" collaborative approach - https://www.pixar.com/


Creative Methodologies


Design Thinking - Double diamond methodology - https://www.thefountaininstitute.com/blog/what-is-the-double-diamond-design-process

Parkinson's Law - "Work expands to fill the time available for its completion" - https://www.verywellmind.com/what-is-parkinsons-law-6674423

Brain Trust - Pixar concept - https://medium.com/great-business-stories/lessons-from-pixar-1-the-braintrust-e306843a5153


Films & Media


"28 Years Later" - Film shot entirely on iPhone - https://www.motionpictures.org/2025/06/how-28-years-later-dp-anthony-dod-mantle-turned-20-iphones-and-a-custom-rig-into-danny-boyles-epic-vision/

"Tangerine" - Film shot on iPhone - https://www.youtube.com/watch?v=cQj1Ie0ip38

"Andor" (Disney series) - Just fantastic - https://www.youtube.com/watch?v=duN-KQgOjYs

Private Eye Magazine - Small ads with personality - https://www.eyeads.co.uk/


Quote


“The audience comes last. I believe that. I'm not making it for them. I'm making it for me. And it turns out that when you make something truly for yourself, you're doing the best thing you possibly can for the audience.” — Rick Rubin

]]> Tediophobes Buzzsprout-17364694 Thu, 19 Jun 2025 20:00:00 +0200 3785 1 36 full false Ep 34 - LIVE - "We Are Yet to Take the Helm of This Spaceship" Ep 34 - LIVE - "We Are Yet to Take the Helm of This Spaceship" In this episode, we dive into the legacy of Howard Luck Gossage and explore creativity, environment, and unconventional thinking. 

Guests:
Ali Grant - Designer and inventor of the Halo -  https://www.instagram.com/halosoundsystems/
John Kieselhorst - Co-Creative Director of Geezer Creative - https://www.geezercreative.com/

Ali discusses his pioneering work with Halo Sound Systems and his focus on creating immersive, respectful sound experiences in nature. 

John explores the overlooked potential of the over-fifty demographics & creatives in advertising and the significance of purpose-driven creativity. 

We talked about the historical and cultural parallels between the 1960s and today, touching on the transformative periods, sound healing, and the influence of mindfulness and nature on creative processes.

01:06 Introduction to the Salon

01:21 Discussing 99 Non Zebras and Creativity

02:01 Meet the Guests

02:20 Ali Grant on Halo Sound Systems

02:40 John on Geezer and Age in Advertising

05:47 The Role of AI in Creativity

07:26 Ali Grant on Music and Community

10:02 John  on Marketing to Older Audiences

16:08 The Power of Music and Shared Experiences

25:47 Exploring Consciousness and Psychedelics

27:51 Inspiration from Buckminster Fuller and Hacken Bay

32:22 Reflecting on Historic Times

33:53 Impact of the Pandemic

35:35 Personal and Professional Shifts

36:45 Environmental Observations

37:23 Cultural and Political Consequences

49:46 Creative Processes and Mindfulness

54:37 The Role of Environment in Creativity


Mentions this time:


Books

  • "Operating Manual for Spaceship Earth" by Buckminster Fuller - Referenced by Ali Grant
  • "The Incal" by Alejandro Jodorowsky and Moebius - Graphic novel mentioned by John about inducing theta states
  • "Mood Mapping" by Dr. Liz Miller - Book about neuroscience and bipolar disorder


Companies/Organisations

  • Halo Sound Systems - Ali Grant's startup for sound cancellation technology
  • Geezer - John Kemo's startup agency targeting 50+ demographics
  • Temporary Autonomous Art Exhibitions - Art collective inspired by Hakim Bey's concept
  • Walker Art Center - Museum that held Buckminster Fuller retrospective


Films & Media

  • "Jodorowsky's Dune" - Documentary about the unmade film adaptation
]]> In this episode, we dive into the legacy of Howard Luck Gossage and explore creativity, environment, and unconventional thinking. 

Guests:
Ali Grant - Designer and inventor of the Halo -  https://www.instagram.com/halosoundsystems/
John Kieselhorst - Co-Creative Director of Geezer Creative - https://www.geezercreative.com/

Ali discusses his pioneering work with Halo Sound Systems and his focus on creating immersive, respectful sound experiences in nature. 

John explores the overlooked potential of the over-fifty demographics & creatives in advertising and the significance of purpose-driven creativity. 

We talked about the historical and cultural parallels between the 1960s and today, touching on the transformative periods, sound healing, and the influence of mindfulness and nature on creative processes.

01:06 Introduction to the Salon

01:21 Discussing 99 Non Zebras and Creativity

02:01 Meet the Guests

02:20 Ali Grant on Halo Sound Systems

02:40 John on Geezer and Age in Advertising

05:47 The Role of AI in Creativity

07:26 Ali Grant on Music and Community

10:02 John  on Marketing to Older Audiences

16:08 The Power of Music and Shared Experiences

25:47 Exploring Consciousness and Psychedelics

27:51 Inspiration from Buckminster Fuller and Hacken Bay

32:22 Reflecting on Historic Times

33:53 Impact of the Pandemic

35:35 Personal and Professional Shifts

36:45 Environmental Observations

37:23 Cultural and Political Consequences

49:46 Creative Processes and Mindfulness

54:37 The Role of Environment in Creativity


Mentions this time:


Books

  • "Operating Manual for Spaceship Earth" by Buckminster Fuller - Referenced by Ali Grant
  • "The Incal" by Alejandro Jodorowsky and Moebius - Graphic novel mentioned by John about inducing theta states
  • "Mood Mapping" by Dr. Liz Miller - Book about neuroscience and bipolar disorder


Companies/Organisations

  • Halo Sound Systems - Ali Grant's startup for sound cancellation technology
  • Geezer - John Kemo's startup agency targeting 50+ demographics
  • Temporary Autonomous Art Exhibitions - Art collective inspired by Hakim Bey's concept
  • Walker Art Center - Museum that held Buckminster Fuller retrospective


Films & Media

  • "Jodorowsky's Dune" - Documentary about the unmade film adaptation
]]> Tediophobes Buzzsprout-17210321 Thu, 22 May 2025 19:00:00 +0200 3537 1 34 full false Ep 33 - 99 Non Zebras - Environment & Creativity Ep 33 - 99 Non Zebras - Environment & Creativity The Firehouse Salon: Exploring Creativity and Environment

In this episode of the Firehouse Salon, hosts James and Ashley delve into the 1960s world of Howard Luck Gossage's and his work environment at his firehouse ad agency. 

We talked about the impact of physical, interpersonal, and psychological environments on creativity. We explored the balance between freedom and constraint, and how different settings can either nurture or hinder innovative thinking. We discussed the importance of creating spaces that foster collaboration, and the unexpected ways in which creativity can arise from both structured and chaotic environments.

01:16 Exploring the Concept of Environment and Creativity
01:55 The Physical, Interpersonal, and Psychological Environments
02:58 Howard Gossage's Unique Work Environment
05:04 Balancing Solitude and Collaboration
06:41 The Role of Constraints in Creativity
23:04 Corporate Environments and Creative Rebellion
30:08 Final Thoughts on Creativity and Environment

]]> The Firehouse Salon: Exploring Creativity and Environment

In this episode of the Firehouse Salon, hosts James and Ashley delve into the 1960s world of Howard Luck Gossage's and his work environment at his firehouse ad agency. 

We talked about the impact of physical, interpersonal, and psychological environments on creativity. We explored the balance between freedom and constraint, and how different settings can either nurture or hinder innovative thinking. We discussed the importance of creating spaces that foster collaboration, and the unexpected ways in which creativity can arise from both structured and chaotic environments.

01:16 Exploring the Concept of Environment and Creativity
01:55 The Physical, Interpersonal, and Psychological Environments
02:58 Howard Gossage's Unique Work Environment
05:04 Balancing Solitude and Collaboration
06:41 The Role of Constraints in Creativity
23:04 Corporate Environments and Creative Rebellion
30:08 Final Thoughts on Creativity and Environment

]]> Tediophobes Buzzsprout-17373067 Thu, 01 May 2025 13:00:00 +0200 1906 full false Ep 32 - LIVE - "It's Magic When it Works" Ep 32 - LIVE - "It's Magic When it Works" In this episode we explored the topic of magic and communication, particularly how persuasion and manipulation shape media and advertising.

Our guests:

Maz Farrely - Exec Producer of so many shows you've watched
Lindsay Campbell-Crafts - Communications Manager
Ben Dietz - Chief Strategy Officer, former Partner at Vice Media

have eclectic experiences in television production, community, creative communications and media. 

We discussed the transformative power of developing formats, the cultural nuances in global advertising, and how true engagement often stems from authenticity and relatability. We explored the broader implications of communication magic in addressing societal issues like misinformation, stressing the importance of kindness, human connection, and emotional resonance in effective storytelling.

00:29 Meet the Guests
05:44 The Breakfast Club and Community Building
07:11 Cultural Communication in the Middle East
11:29 Creating Magic in TV and Marketing
24:47 The Role of Failure in Creative Success
26:49 Embracing Failure and Creativity
27:17 The Magic of Reality TV
28:19 Ethics and Manipulation in Reality TV
33:05 Cultural Differences in Media
38:13 The Power of Iconic Advertising
47:00 The Allure of Magic and Deception
52:11 The Role of Kindness in Communication
54:06 Concluding Thoughts on Human Connection

]]> In this episode we explored the topic of magic and communication, particularly how persuasion and manipulation shape media and advertising.

Our guests:

Maz Farrely - Exec Producer of so many shows you've watched
Lindsay Campbell-Crafts - Communications Manager
Ben Dietz - Chief Strategy Officer, former Partner at Vice Media

have eclectic experiences in television production, community, creative communications and media. 

We discussed the transformative power of developing formats, the cultural nuances in global advertising, and how true engagement often stems from authenticity and relatability. We explored the broader implications of communication magic in addressing societal issues like misinformation, stressing the importance of kindness, human connection, and emotional resonance in effective storytelling.

00:29 Meet the Guests
05:44 The Breakfast Club and Community Building
07:11 Cultural Communication in the Middle East
11:29 Creating Magic in TV and Marketing
24:47 The Role of Failure in Creative Success
26:49 Embracing Failure and Creativity
27:17 The Magic of Reality TV
28:19 Ethics and Manipulation in Reality TV
33:05 Cultural Differences in Media
38:13 The Power of Iconic Advertising
47:00 The Allure of Magic and Deception
52:11 The Role of Kindness in Communication
54:06 Concluding Thoughts on Human Connection

]]> Tediophobes Buzzsprout-17039436 Thu, 24 Apr 2025 23:00:00 +0200 3083 1 32 full false Ep 31 - That Old Black, White, or Pango Peach Magic Ep 31 - That Old Black, White, or Pango Peach Magic In this episode, we delve into the theme of magic in human belief, particularly magical thinking and its impact on advertising and communication. The hosts explore Howard Luck Gossage's ideas on how magical thinking has been leveraged in marketing, juxtaposed with real-life examples from their own experiences in storycraft.

We discussed the responsibility of using magical thinking ethically, the thin line between persuasion and manipulation, and how authentic storytelling can create powerful, positive changes in society. Our conversation also touched on the nostalgic allure of traditional magic shows and the intrinsic human desire for wonder and optimism. 

00:00 Excerpt of Howard's writing - read by Peter Coyote

00:43 Welcome to the Firehouse Salon

01:08 Exploring Gossage's Magical Thinking

02:21 Magic in Advertising

05:19 Responsibility and Ethics in Magic

10:30 The Power of Authenticity

14:20 Persuasion vs. Manipulation

22:00 Magic in Storytelling

32:49 Gossage's Legacy and Final Thoughts

]]> In this episode, we delve into the theme of magic in human belief, particularly magical thinking and its impact on advertising and communication. The hosts explore Howard Luck Gossage's ideas on how magical thinking has been leveraged in marketing, juxtaposed with real-life examples from their own experiences in storycraft.

We discussed the responsibility of using magical thinking ethically, the thin line between persuasion and manipulation, and how authentic storytelling can create powerful, positive changes in society. Our conversation also touched on the nostalgic allure of traditional magic shows and the intrinsic human desire for wonder and optimism. 

00:00 Excerpt of Howard's writing - read by Peter Coyote

00:43 Welcome to the Firehouse Salon

01:08 Exploring Gossage's Magical Thinking

02:21 Magic in Advertising

05:19 Responsibility and Ethics in Magic

10:30 The Power of Authenticity

14:20 Persuasion vs. Manipulation

22:00 Magic in Storytelling

32:49 Gossage's Legacy and Final Thoughts

]]> Buzzsprout-17050090 Wed, 09 Apr 2025 09:00:00 +0200 2307 1 31 full false Ep 30 - LIVE - Turning Ideas into Action Ep 30 - LIVE - Turning Ideas into Action In this episode of the Firehouse Salon, host Ash, along with our guests:

Sophie Whippy - Tediophobes
Jérémie Maret - Artist
Shane Elliot - Sculptor
Guillem Gallego - Chief Marketing Officer

delve into the process of ideation and creativity. The guests, ranging from artists to entrepreneurs, share their unique perspectives on how ideas are born, developed, and brought to fruition. 

We talked about the intrinsic motivation behind creative work, the role of audience in artistic endeavours, and the balance between inspiration and execution, the triumphs each guest encounters in their creative journeys and themes of trust, and courage.

00:31 Introducing the Guests

01:35 The Creative Process

06:03 From Ideas to Action

06:57 Challenges and Growth

08:18 Artistic Perspectives

28:11 The Role of Trust in Creativity

30:49 The Role of Intrinsic Motivation

33:37 Courage and Vulnerability in Creativity

37:30 Balancing Rapid Pace and Depth in Fashion

39:41 Personal Sacrifices for Creative Fulfillment

47:02 The Significance of Audience in Creative Work

50:42 The Shape of Ideas and Creative Processes

Guest links:
https://www.linkedin.com/in/guillem-gallego-4a67a34b/
https://www.linkedin.com/in/j%C3%A9r%C3%A9mie-maret-4958b5108/
https://www.linkedin.com/in/sophie-whippy/

https://afortunetellerstable.com/
https://www.theproposal.art/
https://weroar.me/


]]> In this episode of the Firehouse Salon, host Ash, along with our guests:

Sophie Whippy - Tediophobes
Jérémie Maret - Artist
Shane Elliot - Sculptor
Guillem Gallego - Chief Marketing Officer

delve into the process of ideation and creativity. The guests, ranging from artists to entrepreneurs, share their unique perspectives on how ideas are born, developed, and brought to fruition. 

We talked about the intrinsic motivation behind creative work, the role of audience in artistic endeavours, and the balance between inspiration and execution, the triumphs each guest encounters in their creative journeys and themes of trust, and courage.

00:31 Introducing the Guests

01:35 The Creative Process

06:03 From Ideas to Action

06:57 Challenges and Growth

08:18 Artistic Perspectives

28:11 The Role of Trust in Creativity

30:49 The Role of Intrinsic Motivation

33:37 Courage and Vulnerability in Creativity

37:30 Balancing Rapid Pace and Depth in Fashion

39:41 Personal Sacrifices for Creative Fulfillment

47:02 The Significance of Audience in Creative Work

50:42 The Shape of Ideas and Creative Processes

Guest links:
https://www.linkedin.com/in/guillem-gallego-4a67a34b/
https://www.linkedin.com/in/j%C3%A9r%C3%A9mie-maret-4958b5108/
https://www.linkedin.com/in/sophie-whippy/

https://afortunetellerstable.com/
https://www.theproposal.art/
https://weroar.me/


]]> Tediophobes Buzzsprout-16963088 Wed, 26 Mar 2025 12:00:00 +0100 3178 1 30 full false Ep 29 - The Shape of an Idea and How to Draw One Ep 29 - The Shape of an Idea and How to Draw One In this episode, James & Ash explore Howard Luck Gossage's sixth chapter from 'The Book of Gossage,' examining his critique of traditional advertising and his belief in advertising's power to spread meaningful ideas.

They discuss creative approaches, the emotional impact of effective advertising, and practical strategies for idea generation. The conversation also covers Gossage's thoughts on problem-solving and the vital connection between creator, audience, and idea.

00:00 Welcome to the Firehouse Salon
00:31 Exploring the Book of Gossage
02:46 Advertising's True Purpose
04:17 The Pink Air Campaign
06:22 Modern Advertising Trends
14:24 Creative Processes and Methodologies
21:06 The Role of Emotion in Marketing

]]> In this episode, James & Ash explore Howard Luck Gossage's sixth chapter from 'The Book of Gossage,' examining his critique of traditional advertising and his belief in advertising's power to spread meaningful ideas.

They discuss creative approaches, the emotional impact of effective advertising, and practical strategies for idea generation. The conversation also covers Gossage's thoughts on problem-solving and the vital connection between creator, audience, and idea.

00:00 Welcome to the Firehouse Salon
00:31 Exploring the Book of Gossage
02:46 Advertising's True Purpose
04:17 The Pink Air Campaign
06:22 Modern Advertising Trends
14:24 Creative Processes and Methodologies
21:06 The Role of Emotion in Marketing

]]> Tediophobes Buzzsprout-16763488 Tue, 11 Mar 2025 08:00:00 +0100 1833 2 4 full false Ep 28 - LIVE - "Culture is an Ever-Evolving Concept" Ep 28 - LIVE - "Culture is an Ever-Evolving Concept" In this episode of the Firehouse Salon, host Ash chats to this Eps guests: Jenna, a documentary filmmaker with a background in neuroscience; Ammie, a multidisciplinary artist; Abdallah, a cultural expert from Abu Dhabi working on the Saadiyat Cultural District; and Mick Wilson, tech editor of DJMAG UK Global. 

In this episode, we dig into how human behavior and cultural influences shape each other, explore why spaces matter so much in art and culture, and question how technology is changing the way we consume culture.

We also look at art's role in helping us make sense of society, how our changing environments affect the way we act, and the importance of sharing cultural experiences with others.

00:00 Introduction to the Firehouse Salon

00:21 Guest Introductions and Their Cultural Interests

03:02 Exploring the Intersection of Neuroscience and Culture

04:21 The Dance Music Scene and Its Cultural Impact

06:42 Developing the Saadiyat Cultural District

09:45 The Role of Art in Personal and Public Spaces

19:05 The Influence of Digital and Physical Spaces on Art Perception

31:31 Technology's Role in Cultural Dissemination

35:54 Defining Culture and Its Evolution

41:12 Cultural Recommendations and Closing Thoughts

]]> In this episode of the Firehouse Salon, host Ash chats to this Eps guests: Jenna, a documentary filmmaker with a background in neuroscience; Ammie, a multidisciplinary artist; Abdallah, a cultural expert from Abu Dhabi working on the Saadiyat Cultural District; and Mick Wilson, tech editor of DJMAG UK Global. 

In this episode, we dig into how human behavior and cultural influences shape each other, explore why spaces matter so much in art and culture, and question how technology is changing the way we consume culture.

We also look at art's role in helping us make sense of society, how our changing environments affect the way we act, and the importance of sharing cultural experiences with others.

00:00 Introduction to the Firehouse Salon

00:21 Guest Introductions and Their Cultural Interests

03:02 Exploring the Intersection of Neuroscience and Culture

04:21 The Dance Music Scene and Its Cultural Impact

06:42 Developing the Saadiyat Cultural District

09:45 The Role of Art in Personal and Public Spaces

19:05 The Influence of Digital and Physical Spaces on Art Perception

31:31 Technology's Role in Cultural Dissemination

35:54 Defining Culture and Its Evolution

41:12 Cultural Recommendations and Closing Thoughts

]]> Tediophobes Buzzsprout-16590191 Tue, 18 Feb 2025 12:00:00 +0100 2870 2 3 full false Ep 27 - Culture is a lousy word to describe what [Humankind] is all about Ep 27 - Culture is a lousy word to describe what [Humankind] is all about In this episode of the Firehouse Salon, we delve into the complex world of culture with Howard Luck Gossage and his 'firehouse gang'. We discuss how culture is often something to support rather than genuinely enjoy, and explore the insights it provides into our past, present, and future. 

The conversation covers the impact of Gossage's work in advertising, the role of authenticity in brand content, and the blending of cultural products with marketing. From highbrow references in ad campaigns to the rise of agile companies like A24, the dialogue highlights the evolving standards of communication and the importance of creating valuable, audience-first content. 

00:00 Introduction to Culture and Howard Luck Gossage

00:33 Defining Culture and Its Impact

01:24 Howard Gossage's Influence on Advertising

03:54 The Firehouse Salon and Diverse Perspectives

06:33 Blurring the Lines Between Ads and Editorials

10:58 Modern Marketing and Viral Sensations

13:50 Cultural Products and Brand Integration

19:58 The Role of AI and Future of Content Creation

21:17 Conclusion and Call to Action

]]> In this episode of the Firehouse Salon, we delve into the complex world of culture with Howard Luck Gossage and his 'firehouse gang'. We discuss how culture is often something to support rather than genuinely enjoy, and explore the insights it provides into our past, present, and future. 

The conversation covers the impact of Gossage's work in advertising, the role of authenticity in brand content, and the blending of cultural products with marketing. From highbrow references in ad campaigns to the rise of agile companies like A24, the dialogue highlights the evolving standards of communication and the importance of creating valuable, audience-first content. 

00:00 Introduction to Culture and Howard Luck Gossage

00:33 Defining Culture and Its Impact

01:24 Howard Gossage's Influence on Advertising

03:54 The Firehouse Salon and Diverse Perspectives

06:33 Blurring the Lines Between Ads and Editorials

10:58 Modern Marketing and Viral Sensations

13:50 Cultural Products and Brand Integration

19:58 The Role of AI and Future of Content Creation

21:17 Conclusion and Call to Action

]]> Tediophobes Buzzsprout-16560844 Wed, 29 Jan 2025 15:00:00 +0100 1156 2 2 full false Ep 26 - Is Advertising Worth Saving Ep 26 - Is Advertising Worth Saving Time to have a conversation with the man at that started our journey with the Salon - Howard Luck Gossage.

And time for us to reset our approach in our second year. Feel free to take a look at our vision & format for 2025 - https://docs.google.com/document/d/1UJg43IlSKAh53WJzLdpWYwASB6OEcL3ZyjN9HE7WsYs/edit?usp=sharing

]]> Time to have a conversation with the man at that started our journey with the Salon - Howard Luck Gossage.

And time for us to reset our approach in our second year. Feel free to take a look at our vision & format for 2025 - https://docs.google.com/document/d/1UJg43IlSKAh53WJzLdpWYwASB6OEcL3ZyjN9HE7WsYs/edit?usp=sharing

]]> Tediophobes Buzzsprout-16427538 Mon, 13 Jan 2025 11:00:00 +0100 916 2 1 full false Ep 25 - Reforesting Times Square Ep 25 - Reforesting Times Square This time our  highlights one of Gossage's notable campaigns for Blitz Weinhardt Beer during the Oregon centennial, which humorously proposed reforesting Times Square to compensate New Yorkers for the beer's unavailability. 

The campaign garnered massive attention despite its outlandish nature. Furthermore, Gossage's playful and inclusive copywriting style, often featuring collaborative projects with renowned figures like Stan Freeberg, and his inclination towards creating memorable ads.

]]> This time our  highlights one of Gossage's notable campaigns for Blitz Weinhardt Beer during the Oregon centennial, which humorously proposed reforesting Times Square to compensate New Yorkers for the beer's unavailability. 

The campaign garnered massive attention despite its outlandish nature. Furthermore, Gossage's playful and inclusive copywriting style, often featuring collaborative projects with renowned figures like Stan Freeberg, and his inclination towards creating memorable ads.

]]> Tediophobes Buzzsprout-15972178 Thu, 19 Dec 2024 10:00:00 +0100 687 1 25 full false Ep 24 - LIVE London - The Creative Science of Interestingness Ep 24 - LIVE London - The Creative Science of Interestingness In this episode, we delve into the lively discussions from the latest Firehouse Salon Live held in London. Host Ashley Pollak brings together three intriguing guests—Oliver Turnbull, a technology consultant and comedian; Ash Bhardwaj, a journalist and author; and Barnaby Cook, a video production expert. 

The conversation spans a variety of topics, including the importance of asking questions, the concept of eroticism in travel, the motivations behind why we travel, techniques for making any topic interesting and the role of curiosity in journalism. 

Join us as we uncover how to engineer peak moments of interestingness in communication.

00:00 Introduction to the Firehouse Salon
00:37 Meet the Guests
01:13 Diving into the Conversation
01:45 Oli on Facts and Curiosity
05:27 Ash on Travel and Motivation
11:00 Barnaby on Journalism and Curiosity
19:40 The Creative Science of Interestingness - talk - Ashley Pollak

]]> In this episode, we delve into the lively discussions from the latest Firehouse Salon Live held in London. Host Ashley Pollak brings together three intriguing guests—Oliver Turnbull, a technology consultant and comedian; Ash Bhardwaj, a journalist and author; and Barnaby Cook, a video production expert. 

The conversation spans a variety of topics, including the importance of asking questions, the concept of eroticism in travel, the motivations behind why we travel, techniques for making any topic interesting and the role of curiosity in journalism. 

Join us as we uncover how to engineer peak moments of interestingness in communication.

00:00 Introduction to the Firehouse Salon
00:37 Meet the Guests
01:13 Diving into the Conversation
01:45 Oli on Facts and Curiosity
05:27 Ash on Travel and Motivation
11:00 Barnaby on Journalism and Curiosity
19:40 The Creative Science of Interestingness - talk - Ashley Pollak

]]> Tediophobes Buzzsprout-16170905 Wed, 27 Nov 2024 17:00:00 +0100 1529 1 24 full false Ep 23 - World's Ugliest Lawn - Gossagey Work Ep 23 - World's Ugliest Lawn - Gossagey Work In this edition of the pod we discuss the influence of Howard Luck Gossage on modern advertising with guest Johan Gustafsson, Partner at the Swedish creative agency Differ. 

Johan shares insights on Differ's ethos of creating impactful and sustainability-focused campaigns. We explore examples of their work -  'Gotland's Ugliest Lawn' contest, an initiative to conserve water, and 'Sweden's Oldest Spice,' aimed at reducing food waste. 

Johan emphasises the importance of creativity, simplicity, and being open to unconventional ideas in achieving meaningful change. He also discusses the agency's focus on earned media campaigns, their cautious selection of clients, and the broader impact of their work on sustainability.

00:00 Introduction to the Madcap World of Howard Luck Gossage

00:55 Introducing Johan and Differ Agency

01:52 Johan's Journey with Gossage's Work

06:16 The World's Ugliest Lawn Campaign

11:03 Other Notable Campaigns by Differ

21:07 Balancing Sustainability and Creativity

31:12 The Role of Cultural Perceptions in Sustainability

33:11 The Human Element in Advertising and AI

36:55 Closing Thoughts and Takeaways

]]> In this edition of the pod we discuss the influence of Howard Luck Gossage on modern advertising with guest Johan Gustafsson, Partner at the Swedish creative agency Differ. 

Johan shares insights on Differ's ethos of creating impactful and sustainability-focused campaigns. We explore examples of their work -  'Gotland's Ugliest Lawn' contest, an initiative to conserve water, and 'Sweden's Oldest Spice,' aimed at reducing food waste. 

Johan emphasises the importance of creativity, simplicity, and being open to unconventional ideas in achieving meaningful change. He also discusses the agency's focus on earned media campaigns, their cautious selection of clients, and the broader impact of their work on sustainability.

00:00 Introduction to the Madcap World of Howard Luck Gossage

00:55 Introducing Johan and Differ Agency

01:52 Johan's Journey with Gossage's Work

06:16 The World's Ugliest Lawn Campaign

11:03 Other Notable Campaigns by Differ

21:07 Balancing Sustainability and Creativity

31:12 The Role of Cultural Perceptions in Sustainability

33:11 The Human Element in Advertising and AI

36:55 Closing Thoughts and Takeaways

]]> Tediophobes Buzzsprout-16057999 Wed, 06 Nov 2024 13:00:00 +0100 2393 1 23 full true Ep 22 - LIVE LA - Can I be Honest? Ep 22 - LIVE LA - Can I be Honest? Exploring the power of honesty and authenticity in Tech, Business, and Art. 

Our panel includes 
Elizabeth - An Olympic athlete with experience combining comedy & tech pitches.
Julian - Tech entrepreneur and Immersive Storyteller
Dee - Talent & HR expert - fromer Amazon/Goldman and now working at UCLA
and Ian - story scientist & former Head of Video Strategy at Conde Nast

Key topics include the impact of honesty on productivity and creativity, corporate culture, and digital representation. We also explore philosophical perspectives on art created by humans versus AI and the authentic human connection. 

The show looks at the significance of vulnerability in leadership through insights from Amazon's culture and other real-world examples. Furthermore, it touches on the necessity of genuine emotional experiences in content creation, supported by a framework of honesty, magic, and soul. 

The conversation concludes with an optimistic view on the future, suggesting a harmonious blend of human and artificial intelligence fostering greater authenticity and emotional resonance in various aspects of life.

00:00 Welcome to the Firehouse Salon
00:50 Introducing Elizabeth and Snark Tank
01:54 Meet Ian Edgar: The Story Scientist
03:57 The Power of Honesty in Business
05:25 Honesty in the Startup World
08:25 Corporate Honesty and Authenticity
14:13 The Role of Authenticity in the Digital Age
17:10 Philosophical Insights on Representation and Reality
24:32 Jumping to Venice with D. Clark
34:34 The Role of AI in the Workplace
35:57 Human Connection in the Age of AI
38:11 The Impact of Digital Culture on Youth
39:28 The Future of Authenticity and Art
42:16 Cultural Nuances in Communication
44:39 The Quest for Human Connection
54:37 The Importance of Honesty in Business
01:03:57 Reflections on Honesty and the Future

]]> Exploring the power of honesty and authenticity in Tech, Business, and Art. 

Our panel includes 
Elizabeth - An Olympic athlete with experience combining comedy & tech pitches.
Julian - Tech entrepreneur and Immersive Storyteller
Dee - Talent & HR expert - fromer Amazon/Goldman and now working at UCLA
and Ian - story scientist & former Head of Video Strategy at Conde Nast

Key topics include the impact of honesty on productivity and creativity, corporate culture, and digital representation. We also explore philosophical perspectives on art created by humans versus AI and the authentic human connection. 

The show looks at the significance of vulnerability in leadership through insights from Amazon's culture and other real-world examples. Furthermore, it touches on the necessity of genuine emotional experiences in content creation, supported by a framework of honesty, magic, and soul. 

The conversation concludes with an optimistic view on the future, suggesting a harmonious blend of human and artificial intelligence fostering greater authenticity and emotional resonance in various aspects of life.

00:00 Welcome to the Firehouse Salon
00:50 Introducing Elizabeth and Snark Tank
01:54 Meet Ian Edgar: The Story Scientist
03:57 The Power of Honesty in Business
05:25 Honesty in the Startup World
08:25 Corporate Honesty and Authenticity
14:13 The Role of Authenticity in the Digital Age
17:10 Philosophical Insights on Representation and Reality
24:32 Jumping to Venice with D. Clark
34:34 The Role of AI in the Workplace
35:57 Human Connection in the Age of AI
38:11 The Impact of Digital Culture on Youth
39:28 The Future of Authenticity and Art
42:16 Cultural Nuances in Communication
44:39 The Quest for Human Connection
54:37 The Importance of Honesty in Business
01:03:57 Reflections on Honesty and the Future

]]> Tediophobes Buzzsprout-15952685 Mon, 21 Oct 2024 17:00:00 +0200 3430 1 22 full false Ep 21 - If you're driving down the road... Ep 21 - If you're driving down the road... Your hosts James King and Ashley Pollak dive into Gossage's legendary work, where he flipped advertising on its head by embracing radical authenticity.

Ever heard of an ad that doesn’t even mention the brand? Gossage did just that.

Join us as we explore how Gossage’s wild ideas can inspire today’s advertisers to embrace honesty, absurdity, and a touch of chaos. 

]]> Your hosts James King and Ashley Pollak dive into Gossage's legendary work, where he flipped advertising on its head by embracing radical authenticity.

Ever heard of an ad that doesn’t even mention the brand? Gossage did just that.

Join us as we explore how Gossage’s wild ideas can inspire today’s advertisers to embrace honesty, absurdity, and a touch of chaos. 

]]> www.tediophobes.com Buzzsprout-15658502 Thu, 10 Oct 2024 21:00:00 +0200 1117 1 21 full false Ep 20 - LIVE Ibiza - Crafting communities that stick Ep 20 - LIVE Ibiza - Crafting communities that stick This episode features a rich discussion on building and sustaining interconnected, resilient communities transitioning from virtual to in-person interactions. Set in The Firehouse Salon at The Hub co-working space, the dialogue includes insights from Amy (PR consultant), Sam (co-founder of The Hub), and Will (head of production at Pasha). 

Key topics include the significance of capping memberships to maintain intimacy, balancing scaling with close-knit atmospheres, and the role of vulnerability and open-mindedness in fostering connections. Highlighting lessons from the electronic music scene and iconic venues like Pasha, the conversation underscores the importance of sustainability, feedback, and passion in driving successful communities and marketing strategies. 

The episode concludes with reflections on iterative improvement, honest customer engagement, and upcoming discussions focused on authenticity in business.

00:00 Welcome to the Firehouse Salon
00:07 The Importance of In-Person Connections
00:29 Exploring Community Dynamics
01:04 Introducing the Panelists
01:30 Defining Community
03:54 Challenges of Scaling Communities
10:50 The Role of Events in Building Community
16:27 Sustainability and Sobriety in the Music Scene
18:17 Carbon Neutral Event Initiatives
18:46 Inspiring Communities and Event Brands
19:54 Club Culture and Community Vibes
21:05 The Role of Founders in Community Building
23:24 Authenticity in Marketing and Branding
25:06 Challenges and Strategies in Marketing
31:52 Feedback and Adaptation in Business
35:40 Concluding Thoughts and Future Plans

]]> This episode features a rich discussion on building and sustaining interconnected, resilient communities transitioning from virtual to in-person interactions. Set in The Firehouse Salon at The Hub co-working space, the dialogue includes insights from Amy (PR consultant), Sam (co-founder of The Hub), and Will (head of production at Pasha). 

Key topics include the significance of capping memberships to maintain intimacy, balancing scaling with close-knit atmospheres, and the role of vulnerability and open-mindedness in fostering connections. Highlighting lessons from the electronic music scene and iconic venues like Pasha, the conversation underscores the importance of sustainability, feedback, and passion in driving successful communities and marketing strategies. 

The episode concludes with reflections on iterative improvement, honest customer engagement, and upcoming discussions focused on authenticity in business.

00:00 Welcome to the Firehouse Salon
00:07 The Importance of In-Person Connections
00:29 Exploring Community Dynamics
01:04 Introducing the Panelists
01:30 Defining Community
03:54 Challenges of Scaling Communities
10:50 The Role of Events in Building Community
16:27 Sustainability and Sobriety in the Music Scene
18:17 Carbon Neutral Event Initiatives
18:46 Inspiring Communities and Event Brands
19:54 Club Culture and Community Vibes
21:05 The Role of Founders in Community Building
23:24 Authenticity in Marketing and Branding
25:06 Challenges and Strategies in Marketing
31:52 Feedback and Adaptation in Business
35:40 Concluding Thoughts and Future Plans

]]> Tediophobes Buzzsprout-15952884 Thu, 26 Sep 2024 10:00:00 +0200 2212 1 20 full false Ep 19 - Write a Letter Ep 19 - Write a Letter In this episode, hosts Ashley Pollak and James King discuss the lost art of letter writing. Turning to their patron saint, Howard Gossage, they explore how his letter writing turned ink into conversation and later collaborations with iconic figures like John Steinbeck and Marshall McLuhan.

From putting pen to paper to sending voice notes, Ashley and James share how they have used unconventional forms of communication to open doors and forge new relationships.

Whether you're looking for a reason to reach out to someone you admire, or you're wondering what the modern equivalent of a pen pal looks like today, listen on.

]]> In this episode, hosts Ashley Pollak and James King discuss the lost art of letter writing. Turning to their patron saint, Howard Gossage, they explore how his letter writing turned ink into conversation and later collaborations with iconic figures like John Steinbeck and Marshall McLuhan.

From putting pen to paper to sending voice notes, Ashley and James share how they have used unconventional forms of communication to open doors and forge new relationships.

Whether you're looking for a reason to reach out to someone you admire, or you're wondering what the modern equivalent of a pen pal looks like today, listen on.

]]> www.tediophobes.com Buzzsprout-15650642 Wed, 18 Sep 2024 07:00:00 +0200 1555 1 19 full false Ep 18 - Gossagey Work - Liquid Death Ep 18 - Gossagey Work - Liquid Death This episode features an insightful conversation with Andy Pearson, VP of Creative at Liquid Death. Discover how Liquid Death's unique approach to humour-driven, engaging, and purpose-driven marketing parallels Gossage’s philosophy. Andy shares his journey from ad school to building a radically creative brand, discussing standout campaigns and the strategy behind Liquid Death’s success. This episode underscores the importance of entertainment and genuine engagement in marketing.

00:00 Introduction to the Firehouse Salon and Howard Gossage

03:15 The Creative Journey of Andy and Liquid Death

05:41 Innovative Marketing Strategies and Campaigns

08:32 The Philosophy Behind Liquid Death's Marketing

11:52 Challenges and Criticisms in the Marketing World

15:15 Liquid Death's Unique Approach to Branding

23:31 Future Aspirations

]]> This episode features an insightful conversation with Andy Pearson, VP of Creative at Liquid Death. Discover how Liquid Death's unique approach to humour-driven, engaging, and purpose-driven marketing parallels Gossage’s philosophy. Andy shares his journey from ad school to building a radically creative brand, discussing standout campaigns and the strategy behind Liquid Death’s success. This episode underscores the importance of entertainment and genuine engagement in marketing.

00:00 Introduction to the Firehouse Salon and Howard Gossage

03:15 The Creative Journey of Andy and Liquid Death

05:41 Innovative Marketing Strategies and Campaigns

08:32 The Philosophy Behind Liquid Death's Marketing

11:52 Challenges and Criticisms in the Marketing World

15:15 Liquid Death's Unique Approach to Branding

23:31 Future Aspirations

]]> Tediophobes Buzzsprout-15751075 Thu, 05 Sep 2024 08:00:00 +0200 2493 1 18 full false Ep 17 - LIVE - Don't be Absurd! Ep 17 - LIVE - Don't be Absurd! Our latest monthly online meetup bringing together diverse minds come together to discuss topics aimed at broadening perspectives.

This episode host Ashley Pollak brings together a fantastic group of humans - Motorbike Innovator Hugo Eccles, Comedian Pierre Hollins, Creative Craftsman Jamie Bell and my Tediophobe Sophie Whippy 

We delved into the concept of absurdity, particularly how it can be based on either nonsensical or hardworking principles to effectively communicate serious messages.  Explored various examples of successful campaigns utilising absurdity, including famous ads like the Monty Python radio ad and campaigns by brands like Liquid Death and Elvie. 

We explored the need for authenticity and real observation in absurdity to make a lasting impact, and how brands can leverage absurdity to stand out and resonate more with their audience.

]]> Our latest monthly online meetup bringing together diverse minds come together to discuss topics aimed at broadening perspectives.

This episode host Ashley Pollak brings together a fantastic group of humans - Motorbike Innovator Hugo Eccles, Comedian Pierre Hollins, Creative Craftsman Jamie Bell and my Tediophobe Sophie Whippy 

We delved into the concept of absurdity, particularly how it can be based on either nonsensical or hardworking principles to effectively communicate serious messages.  Explored various examples of successful campaigns utilising absurdity, including famous ads like the Monty Python radio ad and campaigns by brands like Liquid Death and Elvie. 

We explored the need for authenticity and real observation in absurdity to make a lasting impact, and how brands can leverage absurdity to stand out and resonate more with their audience.

]]> www.tediophobes.com Buzzsprout-15633728 Wed, 28 Aug 2024 09:00:00 +0200 2817 1 17 full false Ep 16 - A Kangaroo, Tomato Paste & Pink Air Ep 16 - A Kangaroo, Tomato Paste & Pink Air In this episode hosts Ashley Pollak and James King explore the groundbreaking work of advertising legend Howard Gossage, focusing on his use of absurdity and humour. They discuss how Howard challenged industry norms with campaigns like the Qantas Airlines promotion, where he offered a live kangaroo as a prize, and his partnership with comedian Stan Freberg on the Contadina tomato paste ads, which helped the brand rise to the top of its market. The conversation also covers Howard's Pink Air campaign for FINA, where he humorously promoted the fictional "pink air" for tires, creating engagement and community around the brand.

Ashley and James explore how the trauma of World War II led to a surge in absurd, anarchic comedy, particularly in Britain with shows like The Goon Show, featuring war veterans like Spike Milligan, Peter Sellers, and Harry Secombe, who used humour to process their experiences. This post-war comedy, born as a reaction to the serious and repressive atmosphere of the time, provided escapism and influenced global humor, paving the way for Monty Python. The hosts discuss how this shift in humor eventually made its way into advertising, with Howard Gossage pioneering the use of wit and absurdity in his campaigns.

]]> In this episode hosts Ashley Pollak and James King explore the groundbreaking work of advertising legend Howard Gossage, focusing on his use of absurdity and humour. They discuss how Howard challenged industry norms with campaigns like the Qantas Airlines promotion, where he offered a live kangaroo as a prize, and his partnership with comedian Stan Freberg on the Contadina tomato paste ads, which helped the brand rise to the top of its market. The conversation also covers Howard's Pink Air campaign for FINA, where he humorously promoted the fictional "pink air" for tires, creating engagement and community around the brand.

Ashley and James explore how the trauma of World War II led to a surge in absurd, anarchic comedy, particularly in Britain with shows like The Goon Show, featuring war veterans like Spike Milligan, Peter Sellers, and Harry Secombe, who used humour to process their experiences. This post-war comedy, born as a reaction to the serious and repressive atmosphere of the time, provided escapism and influenced global humor, paving the way for Monty Python. The hosts discuss how this shift in humor eventually made its way into advertising, with Howard Gossage pioneering the use of wit and absurdity in his campaigns.

]]> www.tediophobes.com Buzzsprout-15608836 Thu, 15 Aug 2024 12:00:00 +0200 1309 1 16 full false Ep 15 - LIVE - Attention in an Attention Deficit Era Ep 15 - LIVE - Attention in an Attention Deficit Era We delve into the multifaceted world of attention in today's digital age, traversing the spectrum of focused obsession and casual consumption, unravelling how attention works, its implications for both content creators and consumers.

]]> We delve into the multifaceted world of attention in today's digital age, traversing the spectrum of focused obsession and casual consumption, unravelling how attention works, its implications for both content creators and consumers.

]]> www.tediophobes.com Buzzsprout-15513388 Thu, 01 Aug 2024 12:00:00 +0200 2481 1 15 full false Ep 14 - The International Paper Airplane Competition Ep 14 - The International Paper Airplane Competition Join hosts Ashley Polak and James King as they delve into the inventive world of advertising legend Howard Gossage. 

In this episode, they explore Gossage's unique approach to capturing attention through the ingenious paper airplane competition, created to entice major airlines to advertise in Scientific American. Discover how Gossage's playful and interactive campaign not only met its objectives but also became a cultural phenomenon, drawing entries from around the globe and securing extensive media coverage.
 
Learn about the strategies behind the campaign, the humorous and creative elements involved, and the enduring impact of Gossage's innovative advertising methods. Plus, enjoy special insights from industry experts and a clip from the legendary Peter Coyote. 

]]> Join hosts Ashley Polak and James King as they delve into the inventive world of advertising legend Howard Gossage. 

In this episode, they explore Gossage's unique approach to capturing attention through the ingenious paper airplane competition, created to entice major airlines to advertise in Scientific American. Discover how Gossage's playful and interactive campaign not only met its objectives but also became a cultural phenomenon, drawing entries from around the globe and securing extensive media coverage.
 
Learn about the strategies behind the campaign, the humorous and creative elements involved, and the enduring impact of Gossage's innovative advertising methods. Plus, enjoy special insights from industry experts and a clip from the legendary Peter Coyote. 

]]> Ashley Pollak Buzzsprout-15365073 Fri, 05 Jul 2024 09:00:00 +0200 1069 1 14 full false Ep 13 - LIVE - Can coupons start conversations? Ep 13 - LIVE - Can coupons start conversations? Welcome to The Firehouse Salon Live. In this episode Emma Stackhouse, Ashley Pollak, Sam Richardson, Adam Skuse, and Justin Obermann discuss how Gossage’s approach to interactive and participatory advertising is still relevant. The panel explores how modern brands can integrate personalisation and tactile experiences, akin to Gossage's use of coupons, in a digital age. They delve into the impact of social media and platforms like LinkedIn, emphasising the importance of bravery in creative marketing, and the potential for reinstating more human, conversational elements in advertising.  

]]> Welcome to The Firehouse Salon Live. In this episode Emma Stackhouse, Ashley Pollak, Sam Richardson, Adam Skuse, and Justin Obermann discuss how Gossage’s approach to interactive and participatory advertising is still relevant. The panel explores how modern brands can integrate personalisation and tactile experiences, akin to Gossage's use of coupons, in a digital age. They delve into the impact of social media and platforms like LinkedIn, emphasising the importance of bravery in creative marketing, and the potential for reinstating more human, conversational elements in advertising.  

]]> Tediophobes Buzzsprout-15167087 Fri, 31 May 2024 00:00:00 +0200 2328 1 13 full false Ep 12 - Dear Miss Afflerbach Ep 12 - Dear Miss Afflerbach "This is a story about an ad. It also says a good many implicit things about the ad-reading public...

You can take a look at the ad here

The ad is question sang the praises of a certain make of shirt, and it appeared in the New Yorker. In order to demonstrate the excellence of the shirtmaker's workmanship, a handkerchief-sized piece of shirting mysteriously equipped with buttonhole and pocket was offered free to readers who would write in and say what they thought the thing was for. Suddenly the "Shirtkerchief" was famous and Miss Afflerbach was deluged with mail. At last count, 11,342 people had written in - a record-breaking response in The New Yorker's experience..."

Howard Luck Gossage, 1960

This podcast episode documents that marvel.

]]> "This is a story about an ad. It also says a good many implicit things about the ad-reading public...

You can take a look at the ad here

The ad is question sang the praises of a certain make of shirt, and it appeared in the New Yorker. In order to demonstrate the excellence of the shirtmaker's workmanship, a handkerchief-sized piece of shirting mysteriously equipped with buttonhole and pocket was offered free to readers who would write in and say what they thought the thing was for. Suddenly the "Shirtkerchief" was famous and Miss Afflerbach was deluged with mail. At last count, 11,342 people had written in - a record-breaking response in The New Yorker's experience..."

Howard Luck Gossage, 1960

This podcast episode documents that marvel.

]]> Telltale Buzzsprout-15083486 Wed, 22 May 2024 08:00:00 +0200 1327 1 12 full false Ep 11 - LIVE - Can Advertising STILL create cultural phenomenons? Ep 11 - LIVE - Can Advertising STILL create cultural phenomenons? Join us as we recreate the Firehouse Salon that Howard Gossage and his gang ran in the 1960s. This month, we will be discussing a campaign created by Gossage which inspired a fashion revolution, and exploring if that's STILL possible today...

]]> Join us as we recreate the Firehouse Salon that Howard Gossage and his gang ran in the 1960s. This month, we will be discussing a campaign created by Gossage which inspired a fashion revolution, and exploring if that's STILL possible today...

]]> Telltale Buzzsprout-15006717 Wed, 08 May 2024 10:00:00 +0200 2818 1 11 full false Ep 10 - Beethoven Sweatshirts: Saving a classical radio station & kickstarting a cultural moment Ep 10 - Beethoven Sweatshirts: Saving a classical radio station & kickstarting a cultural moment A beer company, classical music radio station and clothes manufacturer walk into a bar... and create a never-seen-before product paving the way for fashion in years to come.

You can take a look at the ad that started the story here

But instead of a bar, imagine an ad agency in the heart of San Francisco.

And instead of a bartender fixing the drinks, imagine Howard Gossage (ad-man meets Socrates) fixing all their business problems with one simple ad.

]]> A beer company, classical music radio station and clothes manufacturer walk into a bar... and create a never-seen-before product paving the way for fashion in years to come.

You can take a look at the ad that started the story here

But instead of a bar, imagine an ad agency in the heart of San Francisco.

And instead of a bartender fixing the drinks, imagine Howard Gossage (ad-man meets Socrates) fixing all their business problems with one simple ad.

]]> Telltale Buzzsprout-14864129 Wed, 24 Apr 2024 08:00:00 +0200 1316 1 10 full true Ep 9 - LIVE - Radical Slick - Is Journalism still stirring the beehive? Ep 9 - LIVE - Radical Slick - Is Journalism still stirring the beehive? In this live edition of the show join recovering journalist Pia Hinckle, New Yorker journalist Nick Romeo, Radio Producer Jago Lee, Writer James King and your host Ashley Pollak as we explore all things radical, including what it means to 'stir the beehive.' 🐝

Hinckle gained his reputation as the radical author and editor of Ramparts Magazine - a spectacular San Francisco muckraker that captured the spirit of the 60s and repeatedly scooped the New York Times, revolutionising American journalism forever.

Today, when journalism has largely become an extension of clickbait marketing or the all-too-familiar 'safe zone', it's hard not to question if journalism is hitting the mark. What does it take to create a radical piece of copy? And who is doing it today?

]]> In this live edition of the show join recovering journalist Pia Hinckle, New Yorker journalist Nick Romeo, Radio Producer Jago Lee, Writer James King and your host Ashley Pollak as we explore all things radical, including what it means to 'stir the beehive.' 🐝

Hinckle gained his reputation as the radical author and editor of Ramparts Magazine - a spectacular San Francisco muckraker that captured the spirit of the 60s and repeatedly scooped the New York Times, revolutionising American journalism forever.

Today, when journalism has largely become an extension of clickbait marketing or the all-too-familiar 'safe zone', it's hard not to question if journalism is hitting the mark. What does it take to create a radical piece of copy? And who is doing it today?

]]> Tediophobes.com Buzzsprout-14850641 Mon, 08 Apr 2024 20:00:00 +0200 2324 1 9 full false Ep 8 - Ramparts magazine Ep 8 - Ramparts magazine In this episode we "uncover the largely untold story of Ramparts magazine, the spectacular San Francisco muckraker that captured the zeitgeist of the '60s and repeatedly scooped the New York Times, changing American journalism forever"

You can see a selection of the amazing covers from the magazine here

We interview Peter Richardson who has written critically acclaimed books about the Grateful Dead, Ramparts magazine, and Carey McWilliams, the radical author & journalist of The Nation magazine.

About the show - We've now got into a rhythm with our format. New episodes will now be released fortnightly usually on a Wednesday. The Firehouse Salon live events take place once a month.

Theme music - Translucent Mind by Jamison Dewlen

]]> In this episode we "uncover the largely untold story of Ramparts magazine, the spectacular San Francisco muckraker that captured the zeitgeist of the '60s and repeatedly scooped the New York Times, changing American journalism forever"

You can see a selection of the amazing covers from the magazine here

We interview Peter Richardson who has written critically acclaimed books about the Grateful Dead, Ramparts magazine, and Carey McWilliams, the radical author & journalist of The Nation magazine.

About the show - We've now got into a rhythm with our format. New episodes will now be released fortnightly usually on a Wednesday. The Firehouse Salon live events take place once a month.

Theme music - Translucent Mind by Jamison Dewlen

]]> Tediophobes.com Buzzsprout-14442970 Wed, 27 Mar 2024 09:00:00 +0100 2410 1 8 full false Ep 7 - LIVE - The Creative Curator in the Age of AI Ep 7 - LIVE - The Creative Curator in the Age of AI In this live edition Sherry Horowitz and Neil Davidson join our host Ashley to explore how Marshall McLuhan's predictions have to come to pass in the age of AI, and the role that creative people can play in leveraging the possiblities.

About the show - We've now got into a rhythm with our format. New episodes will now be released fortnightly on Wednesdays. The Firehouse Salon live events take place the second Thursday of each month.

]]> In this live edition Sherry Horowitz and Neil Davidson join our host Ashley to explore how Marshall McLuhan's predictions have to come to pass in the age of AI, and the role that creative people can play in leveraging the possiblities.

About the show - We've now got into a rhythm with our format. New episodes will now be released fortnightly on Wednesdays. The Firehouse Salon live events take place the second Thursday of each month.

]]> Tediophobes.com Buzzsprout-14506346 Thu, 15 Feb 2024 00:00:00 +0100 1838 1 7 full false Ep 6 - McLuhan, the Patron Saint of the Internet Ep 6 - McLuhan, the Patron Saint of the Internet In this episode we explore the ideas, observations and 'predictions' of Marshall McLuhan, the Canadian professor who Wired magazine called their patron saint.

Our hosts on this episode - Ashley Pollak and James King, discuss the relevance of McLuhan's thinking today, sharing archive clips for context. We also are really grateful to Andrew McLuhan for joining us for an interview. Marshall's grandson runs the McLuhan Institute and helps to make much clearer the key tenets of McLuhan and how we can apply the thinking to be more aware of the effects technology has on us.

About the show - We've now got into a rhythm with our format. New episodes will now be released fortnightly on Wednesdays. The Firehouse Salon live events take place the second Thursday of each month.

Archive source:
This Is Marshall McLuhan - The Medium Is The Massage (1967)
https://www.youtube.com/watch?v=cFwVCHkL-JU&t=676s

Theme music - Translucent Mind by Jamison Dewlen

]]> In this episode we explore the ideas, observations and 'predictions' of Marshall McLuhan, the Canadian professor who Wired magazine called their patron saint.

Our hosts on this episode - Ashley Pollak and James King, discuss the relevance of McLuhan's thinking today, sharing archive clips for context. We also are really grateful to Andrew McLuhan for joining us for an interview. Marshall's grandson runs the McLuhan Institute and helps to make much clearer the key tenets of McLuhan and how we can apply the thinking to be more aware of the effects technology has on us.

About the show - We've now got into a rhythm with our format. New episodes will now be released fortnightly on Wednesdays. The Firehouse Salon live events take place the second Thursday of each month.

Archive source:
This Is Marshall McLuhan - The Medium Is The Massage (1967)
https://www.youtube.com/watch?v=cFwVCHkL-JU&t=676s

Theme music - Translucent Mind by Jamison Dewlen

]]> Tediophobes.com Buzzsprout-14413594 Wed, 31 Jan 2024 16:00:00 +0100 2129 1 6 full false Ep 5 - LIVE - Economics As If People Mattered Ep 5 - LIVE - Economics As If People Mattered Join the Tediophobes and friends as we recreate the Firehouse Salon that Howard Gossage ran with his gang in the 1960s. 


In this second edition we bring together inspiring speakers to discuss the work of EF Schumacher and debate the idea that growth is an essential part of the global economy. This leads us onto discussion and examples of how thinking small and local can lead to big things.

]]> Join the Tediophobes and friends as we recreate the Firehouse Salon that Howard Gossage ran with his gang in the 1960s. 


In this second edition we bring together inspiring speakers to discuss the work of EF Schumacher and debate the idea that growth is an essential part of the global economy. This leads us onto discussion and examples of how thinking small and local can lead to big things.

]]> Tediophobes.com Buzzsprout-14372053 Wed, 17 Jan 2024 10:00:00 +0100 3454 1 5 full false Ep 4 - Small is Beautiful Ep 4 - Small is Beautiful In this episode we explore the economic concept 'Small is Beautiful' and it's relevance to the Howard Luck Gossage story.

Howard always believed in keeping things small. His ad agency for example never grew beyond 12 staff, and his infamous New Yorker ads would run just once.

His discovery of an anarchic, philiosopher, economist Leopold Kohr led to his involvement in a revolution in the Carribean. We'll be covering that story about Anguilla in a future episode.

In this show we get the chance to hear more from Kohr himself, along with his pupil E FSchumacher. Their thoughts are especially relevant now to the challenges of economic growth, the digital world and Artificial Intelligence.

Archive sources:

1989 radio interview with Leopold Kohr, interviewed by David Cayley
https://www.davidcayley.com/podcasts/2017/11/25/leopold-kohr

Small Is Beautiful: Impressions of Fritz Schumacher
Directed by Donald Brittain, Barrie Howells and Douglas Kiefer - 1978 | 30 min
NFB.ca
https://www.youtube.com/watch?v=AIlsgMngyhE&t=533s

Theme music - Translucent Mind by Jamison Dewlen

]]> In this episode we explore the economic concept 'Small is Beautiful' and it's relevance to the Howard Luck Gossage story.

Howard always believed in keeping things small. His ad agency for example never grew beyond 12 staff, and his infamous New Yorker ads would run just once.

His discovery of an anarchic, philiosopher, economist Leopold Kohr led to his involvement in a revolution in the Carribean. We'll be covering that story about Anguilla in a future episode.

In this show we get the chance to hear more from Kohr himself, along with his pupil E FSchumacher. Their thoughts are especially relevant now to the challenges of economic growth, the digital world and Artificial Intelligence.

Archive sources:

1989 radio interview with Leopold Kohr, interviewed by David Cayley
https://www.davidcayley.com/podcasts/2017/11/25/leopold-kohr

Small Is Beautiful: Impressions of Fritz Schumacher
Directed by Donald Brittain, Barrie Howells and Douglas Kiefer - 1978 | 30 min
NFB.ca
https://www.youtube.com/watch?v=AIlsgMngyhE&t=533s

Theme music - Translucent Mind by Jamison Dewlen

]]> https://www.bbc.co.uk/programmes/m001m4dk Tediophobes Buzzsprout-13424874 Wed, 03 Jan 2024 10:00:00 +0100 953 economics, society, 1960s, revolution 1 4 full false Ep 3 - LIVE - If Just Stop Oil is the start of the marketing funnel to Save the World then we've got a problem... Ep 3 - LIVE - If Just Stop Oil is the start of the marketing funnel to Save the World then we've got a problem... Join the Tediophobes and friends as we recreate the Firehouse Salon that Howard Gossage ran with his gang in the 1960s. This time the goal of this workshop is to explore ideas of how to help activists sell the message of how we can Save the World, (small goal for a Thursday afternoon ; >)

]]> Join the Tediophobes and friends as we recreate the Firehouse Salon that Howard Gossage ran with his gang in the 1960s. This time the goal of this workshop is to explore ideas of how to help activists sell the message of how we can Save the World, (small goal for a Thursday afternoon ; >)

]]> https://www.bbc.co.uk/programmes/m001m4dk Tediophobes Buzzsprout-14159027 Wed, 20 Dec 2023 09:00:00 +0100 4245 activism, environment, COP28, advertising 1 3 full false Ep 2 - Now Only You Can Save Grand Canyon From Being Flooded... For Profit Ep 2 - Now Only You Can Save Grand Canyon From Being Flooded... For Profit In this episode we explore the Grand Canyon campaign - "It was the introduction of direct action and that was the first time it had ever happened. Now every political campaign or every cause, it's all about direct action.  And they did it in this analog time when you had to literally cut it out, put it in an envelope and post it."

You can take a look at the ad that the story here

Theme music - Translucent Mind by Jamison Dewlen

]]> In this episode we explore the Grand Canyon campaign - "It was the introduction of direct action and that was the first time it had ever happened. Now every political campaign or every cause, it's all about direct action.  And they did it in this analog time when you had to literally cut it out, put it in an envelope and post it."

You can take a look at the ad that the story here

Theme music - Translucent Mind by Jamison Dewlen

]]> https://www.bbc.co.uk/programmes/m001m4dk Tediophobes.com Buzzsprout-13304333 Wed, 06 Dec 2023 09:00:00 +0100 1232 environment, activism, grand canyon, marketing 1 2 full false Ep 1 - Our journey to discover the Socrates of San Francisco Ep 1 - Our journey to discover the Socrates of San Francisco In this first episode hosts Sarah Luck Gossage and Ashley Pollak talk about how they both started on the journey to explore the life of Howard Gossage and how that led to the BBC Radio 4 documentary which was first broadcast on the 20th May 2023.

Theme music - Translucent Mind by Jamison Dewlen

]]> In this first episode hosts Sarah Luck Gossage and Ashley Pollak talk about how they both started on the journey to explore the life of Howard Gossage and how that led to the BBC Radio 4 documentary which was first broadcast on the 20th May 2023.

Theme music - Translucent Mind by Jamison Dewlen

]]> https://www.bbc.co.uk/programmes/m001m4dk Tediophobes Buzzsprout-12884648 Wed, 29 Nov 2023 10:00:00 +0100 2372 1960s, activism, San Francisco, marketing, advertising 1 1 full false The Firehouse Salon - Trailer The Firehouse Salon - Trailer Welcome to the Firehouse Salon. A show inspired by a man who became known as the Socrates of San Francisco. 

This series has developed following a radio show for BBC Radio 4, so it seems only fitting to give you a flavour of that radio documentary to get you in the door of our intentions with this podcast. 

If this catches your imagination make sure to login to BBC Sounds to listen to the whole show - https://www.bbc.co.uk/programmes/m001m4dk

]]> Welcome to the Firehouse Salon. A show inspired by a man who became known as the Socrates of San Francisco. 

This series has developed following a radio show for BBC Radio 4, so it seems only fitting to give you a flavour of that radio documentary to get you in the door of our intentions with this podcast. 

If this catches your imagination make sure to login to BBC Sounds to listen to the whole show - https://www.bbc.co.uk/programmes/m001m4dk

]]> Ashley Pollak Buzzsprout-13304406 Wed, 22 Nov 2023 09:00:00 +0100 205 trailer false