It’s about alignment.

In this episode, Chris Willis talks with Keith Berman about how internal communications creates real business impact, even when attribution is messy. They unpack why alignment drives retention, productivity, and customer experience, how communicators act as the connective tissue of the business, and what leaders actually listen for when evaluating ROI.

They also tackle AI. What it helps with. What it cannot replace. And why the hype cycle feels familiar to anyone who lived through the early 5G promises.

For communicators who want to prove value, not volume.

In this episode, Chris Willis sits down with Victoria Dew, CEO of Dewpoint Communications and author of the new report Connecting the Frontline, to explore why organizations still struggle to reach and engage their frontline workers.

They unpack:

• The urgent workforce crisis in skilled trades and essential industries
• Why 72% of frontline employees don’t understand company strategy and what that really means
• How trust is built through listening, not broadcasting
• The difference between information and meaning
• And why frontline comms are either your company’s unfair advantage… or its silent killer

Whether you lead communications, HR, or operations, this one’s for anyone who believes your people are your brand.

🎧 Listen now and start rethinking how your strategy reaches the people who make it real.

Why listen: Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a partner, not a press release machine).

You’ll learn:

•  How to turn 30-minute content into 5-minute winners
•  The one doc that keeps Sales/Marketing/Support on the same story
•  Guardrails for AI so you keep nuance + product “soul”
•  Why PLG fails without built-in communication

Why it matters:
Michael Passanante at Capital Rx is proving that in a long sales cycle, communication isn’t a support function, it’s the strategy. His team built a program that educates the market, aligns the business, and drives attributed revenue.

Then we bring in the CEO.

AJ Loiacono shares exactly how he sees the value of comms:

“If your team isn’t performing, you won’t be taken seriously in that first step.”

What you’ll learn:
— How to activate internal experts as communicators
— How comms builds trust over a 3-year sales cycle
— How to drive internal alignment and external credibility
— Why the CEO sees comms as a force multiplier

Bottom line:
This is the episode every comms pro should play for their executive team.

Why it matters:
If your value is built on turning chaos into copy, you’re replaceable. But if you lead with strategy, trust, and human nuance—you’re untouchable.

Go deeper:
Regine Nelson, Internal Communications and Employee Engagement Lead at Couchbase joins to unpack her viral post on the future of IC in the age of AI. We talk about:

• The real reason comms pros should be worried
• Why most of us are still reacting, not leading
• What it takes to become a strategist—not a scribe
• How to build a comms career that AI can’t replicate

Listen now if you want to stay relevant, be respected, and future-proof your role.

In this episode, Forbes journalist Julia Korn joins Chris to unpack her viral piece on the erosion of employee trust in today’s workplace, and why so many leaders are getting it wrong. They explore:

– Why layoffs during record profits are shattering loyalty
– How toxic leadership thrives on fear, not facts
– The communication moves that rebuild trust
– A new workplace social contract, built on transparency, dignity, and listening

🎯 If you care about trust, culture, and clarity at work, this one’s for you.

• Flashy dashboards 
• Sexy slide decks
• The call for ‘making it pretty' 

In this episode, Elliott Bundy and Becca Chambers lay out a better path: lead like an operator.

We unpack what it means to own the business narrative, treat trust as a metric, and stop asking for a seat at the table—because you’re already in the room.

Whether you're a CMO, CCO, or somewhere in between, this is a playbook for turning influence into impact.

With a special intro conversation with Dan Simon, Chairman of Vested PR, and CEO of Qwoted. 

💥 In this episode, recruiter Brooke Kruger breaks down:

• The top resume red flags and why design ≠ substance
• What actually makes you stand out on LinkedIn
• Why clarity > cleverness in a job search
• The rise of consulting-as-career in comms
• How to stop being invisible — and get noticed

👀 Whether you're job-hunting, consulting, or just future-proofing, this is a must-listen.

• Simple, research-backed strategies to shift from hearing words to understanding true meaning.

Tune in to start transforming how you lead and communicate—because effective listening is the ultimate competitive edge.

• Real-Life Examples: From pre-launch buzz for museum exhibits to crisis pivots that save reputations, Jennifer breaks down how proactive planning drives results.
• Actionable Advice: Get practical steps for building a comprehensive communications strategy. Learn how to forecast challenges, craft timely messaging, and maintain authenticity even when the unexpected happens.
• The Balancing Act: Discover why a touch of spontaneity can be as effective as a pre-scripted planand how to balance genuine voice with structured messaging.

Key Takeaway: In today’s real-time media environment, owning your narrative before it owns you isn’t just smart. It’s essential.

Tune in now for a candid, no-holds-barred conversation that challenges conventional PR wisdom and empowers you to control your brand’s story from the get-go.

🔹 The danger of clickbait & why credibility wins
🔹 How relationships & transparency build trust
🔹 AI’s role in comms & why ethics matter
🔹 Fact-checking: accountability, not censorship

Trust is hard to earn, easy to lose. Learn how to get it—and keep it. 🎧

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The big picture: Smart Brevity isn’t just a writing style—it’s a movement reshaping how professionals, executives, and businesses communicate. With over 250,000 copies of the book in circulation and thousands of companies adopting the methodology, it’s proving that less is more.

What’s next:

• How Smart Brevity started—and why it works
• The biggest mistakes communicators make (and how to fix them)
• Why AI won’t replace Smart Brevity, but can enhance it
• What the future holds for concise, impactful communication

🚀 Want in? Visit smartbrevity.com to join the movement.

What’s happening:
In this episode, Chris Willis talks with Thereasa Roy, Director of Product and Content Marketing at OffSec, about how internal comms teams can:

• Activate leaders and department heads to contribute meaningful content.
• Transition from content creators to strategic editors-in-chief.
• Build stronger collaboration across departments to enhance alignment.

The bottom line:
Internal communications is a team sport. Learn how to mobilize your organization’s leaders and unlock hidden resources to drive better engagement and business outcomes.

Listen now and discover how to extend your internal comms team—without adding headcount.

Key takeaways:

• Post-pandemic priorities have deprioritized brand and engagement efforts.
• Communicators need to tie their work to outcomes, not outputs.
• Building alignment internally is critical to long-term success.

Becca’s advice: Show your value by speaking the language of business and proving how comms impacts the bottom line.

Listen for: Insights into surviving this comms job market and building a personal brand that stands out, like Becca’s viral LinkedIn strategy that took her from 4k to 40k followers in 12 months.

In this episode, Janet Hitchen shares how she used internal comms to:

• Build alignment across teams.
• Simplify complex ideas into clear stories.
• Drive revenue and growth at Apple, Nespresso, and beyond.

💡 Why it matters: Internal comms aren’t just newsletters. They’re the key to smarter, faster, and more strategic business outcomes.

🎧 Tune in for insights you can put into action today.

The big picture: Trey Sarten CCO at Anywhere, and a communications veteran, joins us to explore:

• The evolving role of communicators as strategic business partners.
• How to nurture curiosity and adaptability in a remote-first world.
• Why leveraging AI is no longer optional.

What’s next: Hear Trey’s practical advice on navigating challenges, building trust, and positioning your team for long-term success.

In this episode of WordBirds, Doreen Maciak from Takeda challenges the buzzword “engagement” and dives into what it truly means.

Why it matters: Engagement isn’t just about clicks and opens—it’s about aligning employees to purpose and business goals.

What you’ll learn:

• How to move beyond vanity metrics.
• Why authenticity and leadership are key to meaningful connections.
• Practical strategies to measure and improve real engagement.

🎧 Listen now to rethink your approach to engagement.

Jolene Peixoto, Relex Solutions’ anti-marketing comms leader, joins WordBirds to challenge buzzwords and embrace plain English messaging.

Why it matters: Clear, concise communication builds trust, drives engagement, and sets your brand apart.

Key takeaway: Prove your value with data and authenticity—not empty claims.

🎧 Listen now to sharpen your message.

Why it matters: This AI-powered and hosted recap dives into must-hear lessons on intentional communication, bridging generational gaps, and building trust.

Catch up: Perfect for anyone who missed an episode—but don’t stop here. Go back and listen to each conversation in full for the stories behind the insights.

Key takeaways:

• Ask "why" to uncover the strategy behind every communication.
• Build C-suite relationships by proving the business value of comms.
• Learn how one strategic move can shift your entire career.

Go deeper: Listen to Bronagh’s insights on shaping corporate communication into a business-driving force.

Why it matters:
Without clear metrics, internal comms risks being undervalued. Measurement shows leadership the real business impact — from reducing attrition to improving alignment.

The big picture:
Effective measurement connects comms to outcomes that matter: savings, revenue, or employee engagement. It's not just about people listening — it’s about showing how comms moves the business forward.

What’s next:
Learn how to build a measurement framework, communicate value to leadership, and start experimenting with data-driven strategies to strengthen your comms career.

Why it matters: Understanding how different generations interact in the workplace is crucial to fostering collaboration, increasing engagement, and driving organizational success.

The big picture: Good communication is universal, but tailoring messages to resonate with diverse audiences—across generational, geographical, and ideological lines—makes the difference between connection and miscommunication.

What’s next: Leaders and communicators must work together to bridge these gaps, ensuring every voice is heard while maintaining cohesion within the workforce.

Why it matters: Internal communicators are pivotal in aligning communication strategies with organizational goals, fostering engagement, and reducing costs.

• AI offers tools to enhance, not replace, human communicators, reinforcing their strategic role.

The big picture: Leadership must champion effective communication to shape company culture.

• Strategic internal communications are key in navigating tech-centric environments.

What’s next: Discover practical examples of AI integration and the future of storytelling in leadership.

• Monique Zytnik challenges communicators to influence leadership and question the status quo.

Why it matters: Strategic communications are vital for aligning brand and comms to drive business success.

• Effective storytelling can command the narrative and elevate your brand.
• Navigating internal and external messaging is crucial for maintaining a cohesive brand identity.

Go deeper: Rachel shares her journey through B2B tech PR and the key lessons she’s learned.

• From storytelling to navigating internal and external messaging, Rachel offers invaluable insights.
• Learn how to align brand and communications for business success.

What’s next: Tune in to learn how to command the narrative and elevate your brand through effective communication.

What it's about: Understanding the journey to a C-suite position in communications provides invaluable lessons for aspiring leaders.

• Dave shares his transition from stick-ball fanatic to financial compliance to corporate communications.
• Offers practical advice on building a career in communications.

The big picture: Strategic thinking and effective team leadership are crucial for success in corporate communications.

• Dave emphasizes the importance of these skills in his roles as CCO.

Yes, and: This episode is a must-listen for anyone aiming for the C-suite or just starting in the field.

• Provides valuable insights on what it takes to succeed in corporate communications.

Why it matters: Joanna’s journey from a curious thinker to a leading internal communications expert offers valuable insights and practical advice on rethinking internal comms strategies.

Driving the news: Joanna shares key takeaways from her new book and discusses how curiosity can drive innovation and improve communication within any organization.

What’s next: Tune in to explore how these insights can be applied to enhance internal communications in your own organization.

Yes, and: This is part 1 of 2 episodes speaking with Joanna Parsons. Part 2, coming soon, focuses on the measurement of internal comms!

In this episode of WordBirds, Chris Willis sits down with communications expert Roberto Munoz (Fannie Mae, HSBC, Tesco) to explore the critical role of crisis communications.

Why it matters: Effective crisis communication can be the difference between maintaining your brand's reputation and losing it. Roberto shares strategies from his experiences with major brands like Tesco and Fannie Mae.

• Balancing speed and accuracy during a crisis.
• Ensuring your message aligns with your brand's values.

Details: Roberto provides actionable insights to help businesses prepare for and navigate crises.

• The importance of having a crisis communication plan.
• Tips for staying calm and focused under pressure.

What’s next: Whether you're preparing for a crisis or navigating one, this episode offers valuable strategies to help your business emerge stronger.

Listen in to hear Eleanor and Chris dig into the…

• Changing role of the communicator over the last few years
• Ways technology is changing how communicators work
• Insights from her reporting 

As well as a sneak peak of upcoming topics you'll hear throughout this season of WordBirds. 

Kristine kicks off by unveiling the secret behind her most successful campaign — a data-driven initiative that became a versatile asset across various marketing facets. Emphasizing the pivotal role of understanding your audience, after all it’s the linchpin between success and failure in marketing.

We discuss the intricacies of marketing with customers rather than just to them. Kristine unfolds the art of showcasing the mutual benefits of collaboration, debunking the notion of customers doing marketers a favor. Drawing from her experiences at Mirakl and Perfecto, Kristine shares anecdotes of both triumphs and learning opportunities, including the strategic blunder of misaligned campaigns and the lessons learned. After all, customer marketing should also benefit the customer too!

Join us as Kristine unravels the tactics behind creating content that resonates beyond marketing, the importance of customer-centricity, and the strategies to forge lasting relationships for mutual growth. This episode promises valuable insights into the evolving landscape of customer marketing strategy and the art of leveraging collaboration for enduring success.

Primary and derivative content creation takes center stage as Phyllis unravels the success story behind the best content campaign she’s been involved in. Phyllis sheds light on why this model continues to be a game-changer for B2B enterprises, drawing from her rich experience as an analyst. She also advocates for more interactive content experiences to drive greater engagement. 

As we venture into the realm of experimentation, Phyllis explains the potential power it could have if companies stopped using experimentation just for content promotion instead of the primary content asset itself. Later in the interview, Phyllis challenges conventional norms, offering a visionary perspective on a future where content as we know it might cease to exist — a real Provocative Statement of the Day (PSOTD)!

Join us as we navigate these thought-provoking topics with Phyllis Davidson, a distinguished expert from Forrester, in an exploration that transcends the boundaries of traditional content discussions.

This week we dive into the world of public relations (PR) and marketing with the Co-founder of Lightspeed PR/Marketing and bestselling author of PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, Amanda Proscia. With over 30 years of experience, Amanda shares her wealth of knowledge on the intricate dance between PR and marketing. One key take away is the crucial role PR plays in ensuring consistent and newsworthy messaging — and why PR should always have a seat at the marketing table. 

The conversation unfolds into the essence of crafting messages that resonate with your target audience and media outlets. Amanda emphasizes the necessity of creating content that goes beyond mere marketing tactics, underlining the importance of newsworthiness. She introduces her three I's methodology — Innovation, Impact, and Insight — as a guiding framework to evaluate the likelihood of media coverage. This methodology serves as a compass for navigating the complex landscape of storytelling, offering a valuable perspective on how to engage with the news media effectively. 

Join us as Amanda Proscia shares her invaluable insights, shedding light on the dynamic interplay between PR and marketing in the ever-evolving realm of public image creation and suggesting new PR strategies that go beyond conventional norms.

We delve into the strategies behind unlocking the invaluable narratives of happy customers and how to transform them into compelling case studies and brand advocacy. And here’s a hit, it’s all about working with your customers instead of asking them for favors! There’s an art to enticing customers to share their stories authentically and the significance of weaving these stories into the fabric of your organization.

Christine also explains how content weaves its way through your entire organization — meaning no department, not even accounting, can risk deviating from your messaging. Because ultimately, content reverberates as much internally as it does externally, and consistency fosters a sense of unity and identity. Christine explores the power of internal communication in driving brand perception and understanding across your organization, which means every content touchpoint is another opportunity to connect with both your internal and external audiences. 

In her Provocative Statement of the Day, Christine suggests that marketing needs to carry a revenue number, just like sales do. Because a shift towards measurable accountability emphasizes marketing's contribution and is essential for a holistic understanding of its impact. Join us as we explore these key insights, unlocking the secrets to successful customer advocacy, internal communication, and the evolving role of marketing in today's dynamic landscape.

Chip also draws from his extensive background in marketing to explore the intersection of marketing strategies with partnership initiatives, shedding light on the synergies that help you meet your business goals and drive success. We talk about the challenges, opportunities, and similarities that span across harmonizing marketing and partner strategies. 

From creating comprehensive guidebooks to navigating the landscape of paid inbound links, Chip unveils the lessons learned and the strategies that have proven most effective. Join us for a deep dive into the dynamic realm where marketing and partnerships converge.

In today's episode, Julie Kaplan (Senior Vice President, Marketing and Revenue Operations at CareMetx) explains how at the heart of effective branding lies consistent content. Consistent content is critical for brand success and strong brand identity — you have to be more than visually consistent to establish brand recognition with your potential customers.

Julie also suggests that the worst content campaign is the one you don’t do. After all, you can’t learn from inaction and often the best marketing strategies come as a result of trial and error. We also explore Julie’s most successful content marketing campaign and how by providing educational value to your customers you build trust. 

So, grab your favorite beverage and let's dive into today's episode and unlock the secrets behind building brand recognition through the magic of consistent content!

Isabelle sheds light on a fundamental shift in the way today’s consumers engage with content, especially during the era of information overload. The conversation centers on the value, or perhaps the lack thereof, of long-form content. Isabelle's insights and experiences offer a fresh perspective on the never-ending quest to strike a balance between content quantity and quality, a topic that every marketer grapples with.

Isabelle also challenges the concept of the buyer's cycle versus the traditional sales cycle. Isabelle reminds us that as marketers, our primary goal isn’t merely to sell but to empower buyers, making their journey smoother and more informed. The shift from selling to facilitating the buying process is a pivotal change that marketers are embracing.

Finally, we touch upon the PSOTD (Provocative Statement of the Day) shared by Isabelle: "Less is more with sales content" — more on that to come! Stay tuned for a dynamic discussion, offering valuable insights into the world of marketing strategy and the evolving roles of marketers in the digital age.

For this episode, we’re turning the tables on our host, Christopher Willis, who will be the guest and our producer Charlotte Baxter-Read steps in to host (and quiz) Christopher. Be prepared to discuss the ever-evolving landscape of content creation, AI content creation tools, and the pivotal role of governance in shaping the future of high quality content.

Christopher, who holds the unique roles of CMO (Chief Marketing Officer) and CPO (Chief Pipeline Officer) at Acrolinx, shares his insights into the dynamic interplay between AI-driven content and the need for robust governance strategies. And in his “Provocative Statement of the Day” Chris claims that sometimes it doesn't even matter what the content is. 

Join us as we explore the challenges and opportunities presented by training generative AI on your own content, balancing automation with human oversight, and crafting content that truly engages your target audience. From spurious correlations to the impact on brand reputation, this episode promises a candid discussion on the critical role of content governance in shaping the future of content creation.

So, without further ado, let's dive into the fascinating world of AI-driven content and the journey from guesswork to governance with Christopher as our guide.

In this episode, we delve deep into the intricate world of communications and marketing strategy. Our guest, Nikki Festa O’Brien — President of the brand marketing and PR agency Greenough — challenges conventional thinking and offers a fresh perspective on corporate hierarchy.

Nikki argues that, rather than marketing being at the forefront of corporate strategy, communications should take the lead. Her reasoning is rooted in the pivotal role that communications play in shaping the messaging, ensuring consistency, and managing the company's image during critical moments, such as crises, product launches, or executive transitions.

This episode not only challenges established norms but also highlights the necessity of harmonious collaboration between these two essential functions. So, join us as we contemplate the future of corporate leadership and strategy in the quest for a strong brand identity.

We dive into this topic with Flora Felisberto, Senior Director, Global Growth Marketing & Operations at OutSystems, someone who’s not afraid to challenge the status quo. Flora believes thought leadership should take center stage in the realm of content marketing. We explore one of Flora’ successful thought leadership campaigns that served as a conversation and lead catalyst and why great thought leadership content is an authentic path to revenue.

Flora also explores the concept of the "dark funnel," a realm of marketing often shrouded in mystery. Discover how thought leadership is the key to unlocking its secrets, reaching your target audience, and ultimately driving success in the ever-competitive B2B SaaS industry. And also why just relying on gated content in demand generation campaigns leads to a poor quality pipeline.

Buckle up as we embark on a journey that challenges the very essence of a content marketing strategy, urging us to shift our focus from gated content lead generation to the impactful realm of thought leadership.

In this captivating interview, we delve into the world of marketing and content creation with Gabi Zijderveld, Chief Marketing Officer at Smart Eye. Gabi shares her insights on two essential marketing tactics: the power of adaptation and the embrace of imperfection.

The interview kicks off with Gabi recounting an extraordinary experience she led—a virtual book launch and tour during the challenging times of the COVID-19 pandemic. Gabi faced the daunting task of pivoting from traditional in-person events to a virtual platform. She explains how they not only successfully adapted to the new circumstances but also exceeded their own expectations, reaching a global audience in unprecedented ways.

Gabi also advocates for a refreshing concept—'good enough' content. She challenges the common pursuit of perfection and argues that, in many cases, striving for 100% perfection can hinder progress and waste valuable time. Instead, Gabi suggests that marketers should focus on creating content that meets the target market's needs and serves its intended purpose.

Join us as we unravel tales of innovation, resilience, and the pursuit of excellence in marketing, guided by Gabi's valuable experiences. Discover how the art of adaptation and the acceptance of imperfection can lead to marketing success in today's dynamic landscape.

Is there a formula for content virality? Shareable content has to be valuable for your target audience — regardless of the type of content. A piece of content that’s actionable and informative is easy to share because it helps people achieve their goals or solve a problem. This also means no gimmicks: just focus on creating good content.

With Rainer’s wealth of experience (he’s currently a board member at seven different companies!) we talk about how useful content cuts through the noise and what the future holds for the BDR role. 

It’s time to get more people to share your content! Tune in to find out how.

Vanita shares her valuable perspective on the nuances of content strategy, offering a unique viewpoint on how to adapt and thrive in a content-driven world. From her thoughts on leveraging data-driven insights to create high-converting content to her take on the true impact of generative AI, Vanita challenges conventional wisdom and offers a fresh perspective on the future of content marketing.

So, whether you're a content marketer looking for innovative strategies or simply curious about the ever-changing world of content creation, this episode is sure to provide you with valuable insights.

Gidi is the Chief Marketing Officer at Workvivo (a Zoom company) and an expert in all things related to content marketing strategy. Gidi shares insight and tips for how to grow your brand awareness through content, how AI will impact marketing budgets, the benefits of content marketing for turning potential customers into brand advocates, and how to create high quality content.

Are you ready to improve your marketing campaigns, build brand loyalty, and start creating content that truly resonates with your target audience? Tune in!

A strong consistent brand voice is what makes some companies stand out from the crowd. If you have a strong brand identity that’s present at every content touchpoint, from social media posts to customer service documentation, you build a relationship with your target audience.

The challenge isn’t necessarily defining and creating your brand voice, but actually governing it across an organization. Beth overcame this challenge with the invention of the BethBot — an application that helps team members consistently use their brand’s tone in writing. You can learn all about how Beth created the BethBot at HubSpot in this week’s episode.

And are shorter words always better? Beth doesn’t think so. Find out why you shouldn't sacrifice clarity for the sake of brevity in our “Provocative Statement of the Day” segment. Tune in below!

The website redesign process can be a long and complicated one. But support from the relevant stakeholders and customer journey data makes it a much more manageable task according to Brian. Better yet, once you get a handle on how website visitors use your site, you’re equipped to make better decisions about the redesigning of your website.

Regardless of the company you work for, every organization needs a strong marketing technology stack. Brian talks about the MarTech tools that Paychex relies on to deliver everything from email marketing campaigns to data collection through Google Analytics. 

We also discuss the question: What really is content? Is it everything that makes up a marketing campaign or is it everything that supports your product or service? As Chris and Brian look to define what content really is at an enterprise, inevitably the role of AI generated content creation has to be explored. 

This is one jam-packed conversation about a variety of marketing strategies that you don’t want to miss. Tune in below!

How aligned is your marketing department? Content teams and demand generation teams need to be talking to each other. And it has to be more than a content strategy update or sharing the company style guide. At Acrolinx, we believe in marketing unity. Why? Because it drives results.

And with the dawn of generative AI models it’s never been more important to be an aligned marketing organization. Generative AI can generate text and help with publishing content quicker. But without high-quality training data, fine-tuning foundational models, and established editorial guidelines it can pose a major risk. 

When it comes to managing content, content governance has never been more important. It’s time to sit back and get some insight from the flock!

Stop getting hung up on the nuances of your personas and focus on the problems you’re solving for them. Marciela Ross, Head of Content, Sales Hacker at Outreach, believes that content needs to address pain points in order for it to be effective and engage a community. 

As a part of Outreach, Sales Hacker has become a vital online community platform for salespeople to discuss their day-to-day challenges and share advice. With extensive experience in community building, Marciela shares her top tips for how to build brand awareness, all while helping community members overcome their challenges. This includes discussing with your product or service developers about how they identify customer pain points and the types of customer pain points. 

Learn how to prioritize pain points, build a community, and get some insight from the flock in the episode below.

With one billion people with disabilities, they make up the largest minority in the world. But when it comes to enterprise events, often they’re reduced to a single check box which does take into account the diversity of disabled people.

Disability activist and co-founder of Access2Funding CIC, Celia Hensman, explores how ableism is rife in our everyday language and how we can overcome ableism through education. Celia also shares tips on how enterprises can become more inclusive, both in terms of their language and their actions. 

It’s time to get some insight from the flock on a very important topic.

Vice President of Content Strategy Wade Coleman, describes how at Fiserv they pivoted to a balanced content marketing strategy to capture the attention of their target audience. Part of that involved the creation of “invisible” content. What does Wade mean by that? You’ll have to tune in to find out. 

Wade also explains why there’s a lot to be excited about when it comes to generative AI and content creation. Let’s sit back and get some insight from the flock. 

Yes, you can track social shares, conversion rates, organic traffic, or any other key performance indicators (KPIs). But that doesn’t show how one piece of content has been used and repurposed across multiple channels. 

We tackle this and more with Katie Ryan O’Connor, VP of Content at Okta, on this week’s episode. We also dive into the role of TikTok for B2B brand awareness. TikTok can enhance your content marketing efforts, but can be tricky to navigate for B2B companies. Katie shares some tips for how you can maximize your TikTok success.

Tune in now to start measuring content performance through the lens of the assets themselves, as opposed to Google Analytics.

Storytelling in content. 

Scott Nyberg, Content Marketing Manager and Senior Writer at Salesforce, believes you should always introduce the problem in the lead and never stop innovating. After all, any good marketing messaging is based on storytelling. 

Pain points and their solutions should be at the heart of brand storytelling and every content marketing strategy. It’s always better to help your target audience solve their problem instead of just focusing on your products or services. 

Let’s talk about the art of storytelling, how doing your research shows when it comes to innovation, and why it’s important not to be boring. 

There’s no way you can listen to this conversation without becoming a better storyteller. Tune in below!

Fancy exploring the International Space Station (ISS) or working in the pit lane during a Formula One (F1) race? Anything is possible with HPE’s virtual reality (VR) experiences for their customers. HPE understands that the best way to show their product capabilities is to let their customers experience them in action.

For this week’s episode, we chatted with Content Experiences Manager for HPE Customer Innovation Centers, Michael L. Cooper. Hear about the content that fuels HPE’s Customer Innovation Centers and how HPE is revolutionizing customer experience. This is a fun episode that you don’t want to miss. 

Tune in below to take your content to the next level and use it to drive amazing experiences.

In this episode, we cover everything from Brewdog’s famously witty and acerbic tone of voice to some of Brewdog’s most successful content campaigns. Richard also discusses how his background in journalism has influenced how he's approached content creation at Brewdog. We won’t spoil anything for you, but be prepared to get inspired. 

Tune in to find out how Brewdog uses content to make it one of the most exciting and provocative brands in the world.

Love the show? Make sure to subscribe, rate, review, and share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds