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  <title>Back Roads and Bold Moves</title>

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  <itunes:author>Elyssa Giedraitis</itunes:author>
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  <description><![CDATA[<p><em>"Back Roads and Bold Moves"</em> is the podcast for anyone building a business far from the city lights. Hosted by Elyssa Giedraitis - rural WA mum, social media strategist, and unapologetic straight-shooter. This show is about real business talk without the buzzwords.</p><p><br></p><p>From social media that actually works (even with crappy Wi-Fi) to the messy reality of running a business in a small town, Elyssa dives into the strategies, stories, and bold moves that matter. Expect unfiltered opinions, rural grit, and conversations that cut through the fluff.</p><p><br></p><p>If you’re tired of cookie-cutter advice and want to do business your way, whether you’re on the back roads or beyond, this podcast is for you.</p>]]></description>
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    <itunes:title>Let me introduce you to Back Roads &amp; Bold Moves</itunes:title>
    <title>Let me introduce you to Back Roads &amp; Bold Moves</title>
    <itunes:summary><![CDATA[After a little break, the mic is back on, and this time, things are different. I’m done with the cookie-cutter, polished, “say what everyone else is saying” kind of business advice. This podcast is about the real stuff: the messy, gritty, and sometimes hilarious reality of running a business in small towns and regional communities. In this episode, I share why I pressed pause on creating content, what I’ve learned about finding my own authentic voice, and why I’m committed to showing up as th...]]></itunes:summary>
    <description><![CDATA[<p>After a little break, the mic is back on, and this time, things are different. I’m done with the cookie-cutter, polished, “say what everyone else is saying” kind of business advice. This podcast is about the real stuff: the messy, gritty, and sometimes hilarious reality of running a business in small towns and regional communities.</p><p>In this episode, I share why I pressed pause on creating content, what I’ve learned about finding my own authentic voice, and why I’m committed to showing up as the unfiltered version of myself from now on.</p><p>This podcast is for you if:</p><ul><li>You’re building a business from the bush, between nap times, or with dodgy WiFi.</li><li>You’re sick of recycled marketing advice that doesn’t fit rural reality.</li><li>You’ve got ideas but also worries about what your neighbors might think.</li><li>You’re ready to hear (and maybe make) bold moves that don’t follow the rulebook.</li></ul><p>We’ll be talking about the overlap of kids and business, working around the seasons, and the not-so-glam side of small-town life where <em>everyone</em> knows your business. And yes, expect the occasional swear word, hot take, and perspective you won’t hear on other podcasts.</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>After a little break, the mic is back on, and this time, things are different. I’m done with the cookie-cutter, polished, “say what everyone else is saying” kind of business advice. This podcast is about the real stuff: the messy, gritty, and sometimes hilarious reality of running a business in small towns and regional communities.</p><p>In this episode, I share why I pressed pause on creating content, what I’ve learned about finding my own authentic voice, and why I’m committed to showing up as the unfiltered version of myself from now on.</p><p>This podcast is for you if:</p><ul><li>You’re building a business from the bush, between nap times, or with dodgy WiFi.</li><li>You’re sick of recycled marketing advice that doesn’t fit rural reality.</li><li>You’ve got ideas but also worries about what your neighbors might think.</li><li>You’re ready to hear (and maybe make) bold moves that don’t follow the rulebook.</li></ul><p>We’ll be talking about the overlap of kids and business, working around the seasons, and the not-so-glam side of small-town life where <em>everyone</em> knows your business. And yes, expect the occasional swear word, hot take, and perspective you won’t hear on other podcasts.</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>Elyssa Giedraitis</itunes:author>
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    <pubDate>Wed, 24 Sep 2025 06:00:00 +0800</pubDate>
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    <itunes:duration>487</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>1</itunes:episode>
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    <itunes:title>Are you building an audience or a community?</itunes:title>
    <title>Are you building an audience or a community?</title>
    <itunes:summary><![CDATA[Things we're talking about this week.. Should I still be using hashtags on Instagram?What is Bluesky?Threads hits 275 million usersAnd then, let's deep dive into the differences between a community and an audience - which one are you building for your business? Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>Things we&apos;re talking about this week..</p><ul><li>Should I still be using hashtags on Instagram?</li><li>What is Bluesky?</li><li>Threads hits 275 million users</li></ul><p>And then, let&apos;s deep dive into the differences between a community and an audience - which one are you building for your business?</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Things we&apos;re talking about this week..</p><ul><li>Should I still be using hashtags on Instagram?</li><li>What is Bluesky?</li><li>Threads hits 275 million users</li></ul><p>And then, let&apos;s deep dive into the differences between a community and an audience - which one are you building for your business?</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>EJG Creative Media Co.</itunes:author>
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    <pubDate>Tue, 26 Nov 2024 15:00:00 +0800</pubDate>
    <itunes:duration>538</itunes:duration>
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    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>5 Important Lessons I Have Learned In 5 Years Of Business</itunes:title>
    <title>5 Important Lessons I Have Learned In 5 Years Of Business</title>
    <itunes:summary><![CDATA[Last week I celebrated five years of running my own business and I spent some time reflecting on the lessons I have learned along the way. I chose five of those lessons to share with you today! Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>Last week I celebrated five years of running my own business and I spent some time reflecting on the lessons I have learned along the way. I chose five of those lessons to share with you today!</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Last week I celebrated five years of running my own business and I spent some time reflecting on the lessons I have learned along the way. I chose five of those lessons to share with you today!</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>EJG Creative Media Co.</itunes:author>
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    <pubDate>Tue, 29 Oct 2024 17:00:00 +0800</pubDate>
    <itunes:duration>477</itunes:duration>
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    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>Brand Messaging Part 1: Crafting Your Framework</itunes:title>
    <title>Brand Messaging Part 1: Crafting Your Framework</title>
    <itunes:summary><![CDATA[Welcome to part one of my three-part brand messaging series! Brand messaging is THAT important to your business that it deserves three parts.  In this part I guide you through the six-step process I recommend you take in order to set out your framework.   Grab the worksheet and get cracking on your framework as you listen to the podcast.  If you need any help, or have any questions please slide into my DM's! Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedrai...]]></itunes:summary>
    <description><![CDATA[<p>Welcome to part one of my three-part brand messaging series! Brand messaging is THAT important to your business that it deserves three parts.<br/><br/>In this part I guide you through the six-step process I recommend you take in order to set out your framework. <br/><br/><a href='https://www.ejgcreative.com.au/brand-messaging-framework'>Grab the worksheet</a> and get cracking on your framework as you listen to the podcast.<br/><br/>If you need any help, or have any questions please slide into my DM&apos;s!</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Welcome to part one of my three-part brand messaging series! Brand messaging is THAT important to your business that it deserves three parts.<br/><br/>In this part I guide you through the six-step process I recommend you take in order to set out your framework. <br/><br/><a href='https://www.ejgcreative.com.au/brand-messaging-framework'>Grab the worksheet</a> and get cracking on your framework as you listen to the podcast.<br/><br/>If you need any help, or have any questions please slide into my DM&apos;s!</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author></itunes:author>
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    <pubDate>Fri, 07 Jun 2024 10:00:00 +0800</pubDate>
    <itunes:duration>588</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>Maximising Your EOFY Sale Success</itunes:title>
    <title>Maximising Your EOFY Sale Success</title>
    <itunes:summary><![CDATA[The end of the financial year is upon us! Now is the time to get your EOFY offer locked in and begin your marketing campaign. In this episode, I take you through six tips for nailing your EOFY marketing campaign.  Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>The end of the financial year is upon us! Now is the time to get your EOFY offer locked in and begin your marketing campaign. In this episode, I take you through six tips for nailing your EOFY marketing campaign. </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>The end of the financial year is upon us! Now is the time to get your EOFY offer locked in and begin your marketing campaign. In this episode, I take you through six tips for nailing your EOFY marketing campaign. </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>EJG Creative Media Co.</itunes:author>
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    <pubDate>Mon, 20 May 2024 08:00:00 +0800</pubDate>
    <itunes:duration>475</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>4</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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    <itunes:title>Create Content People Want to Share With Their Friends</itunes:title>
    <title>Create Content People Want to Share With Their Friends</title>
    <itunes:summary><![CDATA[Just because your content can be shared, doesn't mean it is shareable. In this episode we talk about what shareable content is and why it is important to create shareable content. I'll also leave you with some tips that will make the creation of shareable content easier.  Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>Just because your content can be shared, doesn&apos;t mean it is shareable. In this episode we talk about what shareable content is and why it is important to create shareable content. I&apos;ll also leave you with some tips that will make the creation of shareable content easier. </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Just because your content can be shared, doesn&apos;t mean it is shareable. In this episode we talk about what shareable content is and why it is important to create shareable content. I&apos;ll also leave you with some tips that will make the creation of shareable content easier. </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>Elyssa Giedraitis</itunes:author>
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    <pubDate>Fri, 22 Mar 2024 14:00:00 +0800</pubDate>
    <itunes:duration>812</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>Facts Tell, Stories Tell</itunes:title>
    <title>Facts Tell, Stories Tell</title>
    <itunes:summary><![CDATA[In this weeks episode of Localise &amp; Socialise, I make a compelling argument for exactly why you need to spend some time working on your brand story, as well as some quick reminders, and updates from the week that was in the social media world.   Links mentioned:  Information about the Rural Reach Grant CommuniConnect Rural Memberships Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>In this weeks episode of Localise &amp; Socialise, I make a compelling argument for exactly why you need to spend some time working on your brand story, as well as some quick reminders, and updates from the week that was in the social media world. <br/><br/>Links mentioned: <br/><a href='https://www.ejgcreative.com.au/rural-reach-grant'>Information about the Rural Reach Grant</a><br/><a href=' https://communiconnectrural.com.au/memberships'>CommuniConnect Rural Memberships</a></p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>In this weeks episode of Localise &amp; Socialise, I make a compelling argument for exactly why you need to spend some time working on your brand story, as well as some quick reminders, and updates from the week that was in the social media world. <br/><br/>Links mentioned: <br/><a href='https://www.ejgcreative.com.au/rural-reach-grant'>Information about the Rural Reach Grant</a><br/><a href=' https://communiconnectrural.com.au/memberships'>CommuniConnect Rural Memberships</a></p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2172062/episodes/14606135-facts-tell-stories-tell.mp3" length="9498239" type="audio/mpeg" />
    <itunes:author>Elyssa Giedraitis</itunes:author>
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    <pubDate>Fri, 01 Mar 2024 13:00:00 +0800</pubDate>
    <itunes:duration>787</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>The Update Edition</itunes:title>
    <title>The Update Edition</title>
    <itunes:summary><![CDATA[Season two of Localise + Socialise is here!  We start off today with an update episode because we are already nearly two months into the year and SO much is going on. We start with some updates on my business that might interest you, followed by some social media updates you need to know about.   The links I mentioned: https://www.ejgcreative.com.au/ https://communiconnectrural.com.au/ https://wellinthewheatbelt.com.au/ Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagr...]]></itunes:summary>
    <description><![CDATA[<p>Season two of Localise + Socialise is here!<br/><br/>We start off today with an update episode because we are already nearly two months into the year and SO much is going on. We start with some updates on my business that might interest you, followed by some social media updates you need to know about. <br/><br/>The links I mentioned:<br/><a href='https://www.ejgcreative.com.au/'>https://www.ejgcreative.com.au/</a><br/><a href='https://communiconnectrural.com.au/'>https://communiconnectrural.com.au/</a><br/><a href='https://wellinthewheatbelt.com.au/'>https://wellinthewheatbelt.com.au/</a></p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Season two of Localise + Socialise is here!<br/><br/>We start off today with an update episode because we are already nearly two months into the year and SO much is going on. We start with some updates on my business that might interest you, followed by some social media updates you need to know about. <br/><br/>The links I mentioned:<br/><a href='https://www.ejgcreative.com.au/'>https://www.ejgcreative.com.au/</a><br/><a href='https://communiconnectrural.com.au/'>https://communiconnectrural.com.au/</a><br/><a href='https://wellinthewheatbelt.com.au/'>https://wellinthewheatbelt.com.au/</a></p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author></itunes:author>
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    <pubDate>Fri, 23 Feb 2024 08:00:00 +0800</pubDate>
    <itunes:duration>819</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Elevate Your Local Social Media Game This Christmas</itunes:title>
    <title>Elevate Your Local Social Media Game This Christmas</title>
    <itunes:summary><![CDATA[Looking to elevate your rural and regional business's social media game over the holidays? In this episode of Localise and Socialise, we share content ideas to keep your audience engaged. From posting about closure dates and updating hours to sharing festive content and expressing gratitude, we've got you covered.  Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>Looking to elevate your rural and regional business&apos;s social media game over the holidays? In this episode of Localise and Socialise, we share content ideas to keep your audience engaged. From posting about closure dates and updating hours to sharing festive content and expressing gratitude, we&apos;ve got you covered. </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Looking to elevate your rural and regional business&apos;s social media game over the holidays? In this episode of Localise and Socialise, we share content ideas to keep your audience engaged. From posting about closure dates and updating hours to sharing festive content and expressing gratitude, we&apos;ve got you covered. </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2172062/episodes/14151791-elevate-your-local-social-media-game-this-christmas.mp3" length="6666411" type="audio/mpeg" />
    <itunes:author>Elyssa Giedraitis</itunes:author>
    <guid isPermaLink="false">Buzzsprout-14151791</guid>
    <pubDate>Fri, 15 Dec 2023 15:00:00 +0800</pubDate>
    <itunes:duration>551</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>4</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>2024 Social Media Predictions for Local Businesses</itunes:title>
    <title>2024 Social Media Predictions for Local Businesses</title>
    <itunes:summary><![CDATA[There are plenty of experts out there sharing their social media predictions for the new year, but are many of them actually relevant to local businesses? These five are! Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>There are plenty of experts out there sharing their social media predictions for the new year, but are many of them actually relevant to local businesses? These five are!</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>There are plenty of experts out there sharing their social media predictions for the new year, but are many of them actually relevant to local businesses? These five are!</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2172062/episodes/14105206-2024-social-media-predictions-for-local-businesses.mp3" length="5320371" type="audio/mpeg" />
    <itunes:author>Elyssa Giedraitis</itunes:author>
    <guid isPermaLink="false">Buzzsprout-14105206</guid>
    <pubDate>Fri, 08 Dec 2023 08:00:00 +0800</pubDate>
    <itunes:duration>438</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>true</itunes:explicit>
  </item>
  <item>
    <itunes:title>Stop Talking About Yourself: Shifting To A Customer-Centric Approach</itunes:title>
    <title>Stop Talking About Yourself: Shifting To A Customer-Centric Approach</title>
    <itunes:summary><![CDATA[In this episode, we explore the importance of having a custom-centric focus on your local business's social media platforms.   We begin with discussing who you're business is ACTUALLY talking to and the importance of knowing your target audience, before moving on to three types of content that are essential for your local business.  Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>In this episode, we explore the importance of having a custom-centric focus on your local business&apos;s social media platforms. <br/><br/>We begin with discussing who you&apos;re business is ACTUALLY talking to and the importance of knowing your target audience, before moving on to three types of content that are essential for your local business. </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, we explore the importance of having a custom-centric focus on your local business&apos;s social media platforms. <br/><br/>We begin with discussing who you&apos;re business is ACTUALLY talking to and the importance of knowing your target audience, before moving on to three types of content that are essential for your local business. </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2172062/episodes/13989257-stop-talking-about-yourself-shifting-to-a-customer-centric-approach.mp3" length="9098027" type="audio/mpeg" />
    <itunes:author>Elyssa Giedraitis</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13989257</guid>
    <pubDate>Fri, 17 Nov 2023 16:00:00 +0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2172062/13989257/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2172062/13989257/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2172062/13989257/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2172062/13989257/transcript.vtt" type="text/vtt" />
    <itunes:duration>753</itunes:duration>
    <itunes:keywords>Localize, socialize, podcast, rural, regional, business owners, social marketing, connect, local community, Alyssa Gydritis, EJG Creative, social media agency, Australian businesses, maximize, impact, everchanging, landscape, strategic actions, outside, c</itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Should Your Business Be Using Local Social Media Marketing?</itunes:title>
    <title>Should Your Business Be Using Local Social Media Marketing?</title>
    <itunes:summary><![CDATA[Your rural business is on social media, right? But are you reaching the right people?   In the first episode of Localise and Socialise, let's explain local marketing a little bit better, as well as delve deeper into the types of regional businesses, organisations and events that can truly harness the power of local social media marketing.  Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>Your rural business is on social media, right? But are you reaching the right people? <br/><br/>In the first episode of Localise and Socialise, let&apos;s explain local marketing a little bit better, as well as delve deeper into the types of regional businesses, organisations and events that can truly harness the power of local social media marketing. </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Your rural business is on social media, right? But are you reaching the right people? <br/><br/>In the first episode of Localise and Socialise, let&apos;s explain local marketing a little bit better, as well as delve deeper into the types of regional businesses, organisations and events that can truly harness the power of local social media marketing. </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2172062/episodes/13945603-should-your-business-be-using-local-social-media-marketing.mp3" length="6407187" type="audio/mpeg" />
    <itunes:author>Elyssa Giedraitis</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13945603</guid>
    <pubDate>Fri, 10 Nov 2023 15:00:00 +0800</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2172062/13945603/transcript" type="text/html" />
    <itunes:duration>529</itunes:duration>
    <itunes:keywords> Podcast, Rural, Regional, Business owners, Social marketing, Social media, Local community, Local marketing, Marketing strategies, Geographical area, Brick and mortar business, Foot traffic, Brand reputation, Agricultural industry, Professional services,</itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Authenticity and Consistency: Why Your Brand Voice Matters</itunes:title>
    <title>Authenticity and Consistency: Why Your Brand Voice Matters</title>
    <itunes:summary><![CDATA[In today's episode, we will be diving into the world of branding and exploring the concept of brand voice. Have you ever come across a brand that seemed to have two different personalities on different platforms? It can be confusing and even detrimental to the brand's reputation.   In this episode, we will learn why having a unified brand voice is crucial for small and medium-sized businesses. Stay tuned as we provide actionable tips and tricks for developing and implementing a consisten...]]></itunes:summary>
    <description><![CDATA[<p>In today&apos;s episode, we will be diving into the world of branding and exploring the concept of brand voice. Have you ever come across a brand that seemed to have two different personalities on different platforms? It can be confusing and even detrimental to the brand&apos;s reputation. <br/><br/>In this episode, we will learn why having a unified brand voice is crucial for small and medium-sized businesses. Stay tuned as we provide actionable tips and tricks for developing and implementing a consistent and authentic brand voice that resonates with your target audience. Let&apos;s dive in!</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>In today&apos;s episode, we will be diving into the world of branding and exploring the concept of brand voice. Have you ever come across a brand that seemed to have two different personalities on different platforms? It can be confusing and even detrimental to the brand&apos;s reputation. <br/><br/>In this episode, we will learn why having a unified brand voice is crucial for small and medium-sized businesses. Stay tuned as we provide actionable tips and tricks for developing and implementing a consistent and authentic brand voice that resonates with your target audience. Let&apos;s dive in!</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2172062/episodes/13684334-authenticity-and-consistency-why-your-brand-voice-matters.mp3" length="6291591" type="audio/mpeg" />
    <itunes:author>Elyssa Giedraitis</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13684334</guid>
    <pubDate>Fri, 29 Sep 2023 16:00:00 +0800</pubDate>
    <itunes:duration>522</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>10</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Create Content With Your Content Pillars</itunes:title>
    <title>Create Content With Your Content Pillars</title>
    <itunes:summary><![CDATA[Don’t write “content pillars” off as just another social media buzzword, because they are actually a super useful tool for content creation, especially if you are having difficulty coming up with new ideas.   Find your content pillars cheat sheet here. Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>Don’t write “content pillars” off as just another social media buzzword, because they are actually a super useful tool for content creation, especially if you are having difficulty coming up with new ideas. <br/><br/><a href='https://www.ejgcreative.com.au/articles/what-are-your-content-pillars'>Find your content pillars cheat sheet here.</a></p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Don’t write “content pillars” off as just another social media buzzword, because they are actually a super useful tool for content creation, especially if you are having difficulty coming up with new ideas. <br/><br/><a href='https://www.ejgcreative.com.au/articles/what-are-your-content-pillars'>Find your content pillars cheat sheet here.</a></p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2172062/episodes/13524719-create-content-with-your-content-pillars.mp3" length="7466438" type="audio/mpeg" />
    <itunes:author>Elyssa Giedraitis</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13524719</guid>
    <pubDate>Fri, 08 Sep 2023 06:00:00 +0800</pubDate>
    <itunes:duration>619</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>9</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>true</itunes:explicit>
  </item>
  <item>
    <itunes:title>Generate Buzz For Your Business With Word-Of-Mouth</itunes:title>
    <title>Generate Buzz For Your Business With Word-Of-Mouth</title>
    <itunes:summary><![CDATA[When people talk positively about your business, your product or you as a business person, they’re helping you build brand awareness and trust, and you might not even realise they’ve done it! In this episode, Elyssa walks you through eight word-of-mouth strategies that your local small-medium business should be using.  Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>When people talk positively about your business, your product or you as a business person, they’re helping you build brand awareness and trust, and you might not even realise they’ve done it! In this episode, Elyssa walks you through eight word-of-mouth strategies that your local small-medium business should be using. </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>When people talk positively about your business, your product or you as a business person, they’re helping you build brand awareness and trust, and you might not even realise they’ve done it! In this episode, Elyssa walks you through eight word-of-mouth strategies that your local small-medium business should be using. </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2172062/episodes/13375954-generate-buzz-for-your-business-with-word-of-mouth.mp3" length="5442385" type="audio/mpeg" />
    <itunes:author>Elyssa Giedraitis</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13375954</guid>
    <pubDate>Thu, 10 Aug 2023 00:00:00 +0800</pubDate>
    <itunes:duration>451</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>8</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>true</itunes:explicit>
  </item>
  <item>
    <itunes:title>The Pros &amp; Con of Rebranding Your Business</itunes:title>
    <title>The Pros &amp; Con of Rebranding Your Business</title>
    <itunes:summary><![CDATA[Rebranding your business is not as simple as changing your logo. Make sure you consider all factors before going ahead and saying "Yep, let's rebrand!"   The EJG Creative rebrand was completed by Bonnie from Taylored Creative who you can find on Instagram @tayloredcreative, I could not recommend her more!  Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>Rebranding your business is not as simple as changing your logo. Make sure you consider all factors before going ahead and saying &quot;Yep, let&apos;s rebrand!&quot; <br/><br/>The EJG Creative rebrand was completed by Bonnie from Taylored Creative who you can find on Instagram @tayloredcreative, I could not recommend her more! </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Rebranding your business is not as simple as changing your logo. Make sure you consider all factors before going ahead and saying &quot;Yep, let&apos;s rebrand!&quot; <br/><br/>The EJG Creative rebrand was completed by Bonnie from Taylored Creative who you can find on Instagram @tayloredcreative, I could not recommend her more! </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2172062/episodes/13305939-the-pros-con-of-rebranding-your-business.mp3" length="5642989" type="audio/mpeg" />
    <itunes:author>Elyssa Giedraitis</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13305939</guid>
    <pubDate>Fri, 28 Jul 2023 14:00:00 +0800</pubDate>
    <itunes:duration>468</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>7</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Things To Remember About Social Media (and your smm)</itunes:title>
    <title>Things To Remember About Social Media (and your smm)</title>
    <itunes:summary><![CDATA[I've gone rogue this week! I list a couple of things you, as a business, need to remember about using social media and enlisting the help of a social media manager.  Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>I&apos;ve gone rogue this week! I list a couple of things you, as a business, need to remember about using social media and enlisting the help of a social media manager. </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>I&apos;ve gone rogue this week! I list a couple of things you, as a business, need to remember about using social media and enlisting the help of a social media manager. </p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2172062/episodes/13262042-things-to-remember-about-social-media-and-your-smm.mp3" length="3455923" type="audio/mpeg" />
    <itunes:author>EJG Creative</itunes:author>
    <guid isPermaLink="false">Buzzsprout-13262042</guid>
    <pubDate>Fri, 21 Jul 2023 16:00:00 +0800</pubDate>
    <itunes:duration>285</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>6</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Understanding the Algorithm: LinkedIn</itunes:title>
    <title>Understanding the Algorithm: LinkedIn</title>
    <itunes:summary><![CDATA[Are you overlooking LinkedIn in your local business marketing strategies? Do so no longer!   Over the next couple of episodes, I want to take you inside how the algorithm of each social media platform actually works- and how you can use it to your advantage. Starting with LinkedIn because it IS a valuable resource. If you are interested in using LinkedIn for your local business make sure you stay tuned on the EJG Creative socials because I will be talking about it more shortly. Back Road...]]></itunes:summary>
    <description><![CDATA[<p>Are you overlooking LinkedIn in your local business marketing strategies? Do so no longer! <br/><br/>Over the next couple of episodes, I want to take you inside how the algorithm of each social media platform actually works- and how you can use it to your advantage. Starting with LinkedIn because it IS a valuable resource. If you are interested in using LinkedIn for your local business make sure you stay tuned on the EJG Creative socials because I will be talking about it more shortly.</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Are you overlooking LinkedIn in your local business marketing strategies? Do so no longer! <br/><br/>Over the next couple of episodes, I want to take you inside how the algorithm of each social media platform actually works- and how you can use it to your advantage. Starting with LinkedIn because it IS a valuable resource. If you are interested in using LinkedIn for your local business make sure you stay tuned on the EJG Creative socials because I will be talking about it more shortly.</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>Elyssa Giedraitis</itunes:author>
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    <pubDate>Fri, 14 Jul 2023 09:00:00 +0800</pubDate>
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    <itunes:season>1</itunes:season>
    <itunes:episode>5</itunes:episode>
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    <itunes:title>Instagram Threads is here! Does your small biz need to sign up?</itunes:title>
    <title>Instagram Threads is here! Does your small biz need to sign up?</title>
    <itunes:summary><![CDATA[Threads, the new text-based app from Meta has launched and Twitter is not happy. I've had a couple of businesses ask the same question, "Do we need to get our business on there?" and I am sure there are many more of you asking the same thing!  This episode of Just Quickly will unpack that for you.   If you would prefer to read this information you can click here.  Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>Threads, the new text-based app from Meta has launched and Twitter is not happy. I&apos;ve had a couple of businesses ask the same question, &quot;Do we need to get our business on there?&quot; and I am sure there are many more of you asking the same thing!  This episode of Just Quickly will unpack that for you. <br/><br/>If you would prefer to read this information you can <a href='https://www.ejgcreative.com.au/blog/instagram-reels-is-here-does-your-biz-need-to-sign-up'>click here. </a></p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Threads, the new text-based app from Meta has launched and Twitter is not happy. I&apos;ve had a couple of businesses ask the same question, &quot;Do we need to get our business on there?&quot; and I am sure there are many more of you asking the same thing!  This episode of Just Quickly will unpack that for you. <br/><br/>If you would prefer to read this information you can <a href='https://www.ejgcreative.com.au/blog/instagram-reels-is-here-does-your-biz-need-to-sign-up'>click here. </a></p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>Elyssa Giedraitis</itunes:author>
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    <pubDate>Fri, 07 Jul 2023 15:00:00 +0800</pubDate>
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    <itunes:title>My Top Tips For Creating Consistent Content</itunes:title>
    <title>My Top Tips For Creating Consistent Content</title>
    <itunes:summary><![CDATA[content creation can be an annoying, time-consuming task without having processes in place to make it easier. If you particularly hate it, or you don’t have the time or energy, outsource it to someone who does! If you are going down the DIY route, I have compiled nine of my top tips to making content creation as painless as possible. Back Roads &amp; Bold Moves on Instagram Local Social Co. on Instagram Elyssa Giedraitis on Instagram     ]]></itunes:summary>
    <description><![CDATA[<p>content creation can be an annoying, time-consuming task without having processes in place to make it easier. If you particularly hate it, or you don’t have the time or energy, outsource it to someone who does! If you are going down the DIY route, I have compiled nine of my top tips to making content creation as painless as possible.</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>content creation can be an annoying, time-consuming task without having processes in place to make it easier. If you particularly hate it, or you don’t have the time or energy, outsource it to someone who does! If you are going down the DIY route, I have compiled nine of my top tips to making content creation as painless as possible.</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>Elyssa Giedraitis</itunes:author>
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    <pubDate>Wed, 14 Jun 2023 14:00:00 +0800</pubDate>
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    <itunes:episode>3</itunes:episode>
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    <itunes:title>Sharing on Social Media: How Much Is Too Much?</itunes:title>
    <title>Sharing on Social Media: How Much Is Too Much?</title>
    <itunes:summary><![CDATA[You’ve heard it a thousand times, you’ve probably even heard me say it as well: real, honest, authentic content is the key to social media for business. But there is a thing as sharing TOO much. You don’t want to unravel all the hard work you’re doing for your brand by sharing just a little bit too much information that turns people away.   In this episode I detail five things I want you to NOT post on your business social media.    Back Roads &amp; Bold Moves on Instagram Local Social C...]]></itunes:summary>
    <description><![CDATA[<p><b>You’ve heard it a thousand times, you’ve probably even heard me say it as well: real, honest, authentic content is the key to social media for business. But there is a thing as sharing TOO much. You don’t want to unravel all the hard work you’re doing for your brand by sharing just a little bit too much information that turns people away. <br/><br/>In this episode I detail five things I want you to NOT post on your business social media.<br/><br/></b><br/></p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p><b>You’ve heard it a thousand times, you’ve probably even heard me say it as well: real, honest, authentic content is the key to social media for business. But there is a thing as sharing TOO much. You don’t want to unravel all the hard work you’re doing for your brand by sharing just a little bit too much information that turns people away. <br/><br/>In this episode I detail five things I want you to NOT post on your business social media.<br/><br/></b><br/></p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>Elyssa Giedraitis</itunes:author>
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    <pubDate>Tue, 23 May 2023 14:00:00 +0800</pubDate>
    <itunes:duration>389</itunes:duration>
    <itunes:keywords>social media, small business, entrepreneur</itunes:keywords>
    <itunes:season>1</itunes:season>
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    <itunes:title>Do you know your target audience?</itunes:title>
    <title>Do you know your target audience?</title>
    <itunes:summary><![CDATA[Your social media marketing means NOTHING if you are trying to talk to everyone. In the first episode of Just Quickly we are going to talk about why you need to narrow down exactly who you want to buy your products or services in order to see the benefits of social media marketing. To grab the worksheet that accompanies this and be updated on future episodes click here Know Your Target Audience Worksheet Follow EJG Creative on social media @ejgcreative Back Roads &amp; Bold Moves on Instagram...]]></itunes:summary>
    <description><![CDATA[<p>Your social media marketing means NOTHING if you are trying to talk to everyone.</p><p>In the first episode of Just Quickly we are going to talk about why you need to narrow down exactly who you want to buy your products or services in order to see the benefits of social media marketing.</p><p>To grab the worksheet that accompanies this and be updated on future episodes click here <a href='https://mailchi.mp/ejgcreative/target-audience'>Know Your Target Audience Worksheet</a></p><p>Follow EJG Creative on social media @ejgcreative</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Your social media marketing means NOTHING if you are trying to talk to everyone.</p><p>In the first episode of Just Quickly we are going to talk about why you need to narrow down exactly who you want to buy your products or services in order to see the benefits of social media marketing.</p><p>To grab the worksheet that accompanies this and be updated on future episodes click here <a href='https://mailchi.mp/ejgcreative/target-audience'>Know Your Target Audience Worksheet</a></p><p>Follow EJG Creative on social media @ejgcreative</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>Elyssa Giedraitis</itunes:author>
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    <pubDate>Tue, 02 May 2023 21:00:00 +0800</pubDate>
    <itunes:duration>277</itunes:duration>
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    <itunes:season>1</itunes:season>
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    <itunes:title>Just Quickly Trailer</itunes:title>
    <title>Just Quickly Trailer</title>
    <itunes:summary><![CDATA[Just Quickly is your new go-to podcast for bite-sized and actionable social media tips, tricks, news, examples and break-downs for small business. Each episode, in ten minutes or less I’ll give you one thing to think about and tell you how you can implement that in your own social media. No long spiels, no long winded stories, no fluff, just the information you need, quickly. If you would like to sign up to the Just Quickly email list that will alert you to new episodes and provide you with a...]]></itunes:summary>
    <description><![CDATA[<p>Just Quickly is your new go-to podcast for bite-sized and actionable social media tips, tricks, news, examples and break-downs for small business. Each episode, in ten minutes or less I’ll give you one thing to think about and tell you how you can implement that in your own social media. No long spiels, no long winded stories, no fluff, just the information you need, quickly.</p><p>If you would like to sign up to the Just Quickly email list that will alert you to new episodes and provide you with any visual examples or guides, worksheet or workbooks you might need (for free!) to accompany a pod episode, you can do so here - http://eepurl.com/io0n3Y</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Just Quickly is your new go-to podcast for bite-sized and actionable social media tips, tricks, news, examples and break-downs for small business. Each episode, in ten minutes or less I’ll give you one thing to think about and tell you how you can implement that in your own social media. No long spiels, no long winded stories, no fluff, just the information you need, quickly.</p><p>If you would like to sign up to the Just Quickly email list that will alert you to new episodes and provide you with any visual examples or guides, worksheet or workbooks you might need (for free!) to accompany a pod episode, you can do so here - http://eepurl.com/io0n3Y</p><p><a href='https://www.instagram.com/backroads.boldmovespodcast/'>Back Roads &amp; Bold Moves on Instagram</a></p><p><a href='https://www.instagram.com/localsocialco.au/'>Local Social Co. on Instagram</a></p><p><a href='https://www.instagram.com/elyssagiedraitis/'>Elyssa Giedraitis on Instagram</a><br/><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>Elyssa</itunes:author>
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    <pubDate>Thu, 20 Apr 2023 15:00:00 +0800</pubDate>
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