There’s a certain kind of marketing that makes my skin crawl.

You follow someone interesting. Maybe you’re genuinely curious about their work. And suddenly you’re being marched through a series of questions designed to figure out whether you’re a qualified lead.

What do you do? How big is your business? What are you struggling with? Hello??? Did you see my last message???

No curiosity. No actual connection. Just a "sales process".

I'm talking about it. In this episode, I share:

• Why automating the human parts of your marketing can actually repel the premium clients you’re trying to attract.
• The difference between shortening your sales cycle by building trust faster — and trying to force people through a sales process faster.
• How to use AI + automation behind the scenes while making your customer experience feel more personal, curious and genuinely human.
  
  

I LOVE automation. I want to automate as much of the backend of my business as humanly possible (irony?).

But when automation starts replacing the places where our future clients actually expect to encounter an actual human? It's BAD. Especially if you sell something premium.

In this episode, I’m sharing a recent DM interaction that took me from genuinely interested in someone’s work to unfollowing and blocking them — and another interaction that did the exact opposite because of one ridiculously small human detail.

Your prospects aren’t names on a spreadsheet with a timer next to them.

They’re people. :) 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

We’ve all been there. You buy the low ticket thing, a workshop, or a mini-course because it sounds so good in the moment…

…and then three months later, you’re doing your bookkeeping and realize you never even opened it?

 Same.

This is the problem I’ve been thinking about as I build the next evolution of my business. 
 
 It’s great when people buy your stuff. But more than that, you want them to actually EXPERIENCE it, understand it, and feel the magic of what’s possible when their story starts doing the trust-building for them.

 In this behind-the-scenes Empire Diaries episode, I’m sharing what’s been happening inside Brandmagnetic this year — from sunsetting the final cohort of Brand Video Accelerator, to building my new program Presold Clients, to packaging the Human Connection Video curriculum into a $97 workshop I’m calling The 3-Minute Trust Machine.

This is the system I’ve been using to help brilliant coaches, experts, and online business owners build trust faster, shorten their sales cycle, and create a top-of-funnel trust asset that helps dream clients feel connected before they ever get on a call.

I’m also sharing why I decided to make the workshop both instant-access and live once a month — because the goal isn’t just to make another sale. The goal is to get people in the room, teach the mechanism, answer questions, and give them a real peek inside the bigger Presold Clients ecosystem.

Inside this episode:

📌 Why I paused selling in Q2 to rethink the next evolution of my business
 📌 Why Brand Video Accelerator became Presold Clients
 📌 The difference between a “brand video” and a Human Connection Video
 📌 Why I packaged my signature curriculum into a $97 workshop
 📌 How The 3-Minute Trust Machine works as a trust-builder gateway offer
 📌 Why I’m keeping the live workshop component even though buyers get instant access
 📌 How I’m thinking about ads, low-ticket offers, and scaling the second half of the year

 If you’re brilliant at what you do but your magic still feels too hard to explain in a 15-second reel, this episode will show you the bigger trust ecosystem I’m building — and why I believe your story might be the most powerful sales asset you’re not fully using yet.

Sign up my 3-Minute Trust Machine workshop >>  https://brandmagnetic.com/trustmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Have you ever walked away from an in-person conversation thinking…

"If people could just meet me, they'd get it."

But the internet sucks the magic out of who you are... and your dreamiest clients can't feel:

Your personality.
Your passion and drive.
Your mission.
WHY you do what you do.

Those are the things that make people want to work with you. 

In this episode, I'm sharing the biggest lesson I took away from two networking events that completely changed the way I think about trust, introductions, and why traditional marketing so often falls flat.

You'll learn:

• Why elevator pitches make everyone sound the same.
• The networking exercise that created instant connection.
• Why you're far more memorable in person than you are online.
• How to package the "magic in the room" so strangers can experience it before they ever meet you.
• The simple shift I made to my own introduction that changed how people responded.

If you've ever felt like your expertise is obvious once someone talks to you... but definitely does NOT translate online... this episode is for you.

🎥 Get my complete Human Connection Video system!
https://brandmagnetic.com/humanconnectionvideo

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

*DM me "HUMAN" on Instagram @brandmagnetic to get the full blueprint of how to create a Human Connection Video that builds trust before you ever get on a call. *

Have you ever gotten off a sales call and thought... "Why did that feel so hard?"

I've been thinking a lot about that lately after my husband (who spent years in sales) looked at me and said:

"You're not a closer."

Honestly? He wasn't wrong.

I've never loved the idea of convincing someone to buy from me. I don't want to overcome objections or pressure someone into making a decision they're not ready to make.

Instead, I've spent years building my business around a completely different philosophy:

I want my dream clients to show up already believing.

Already trusting.

Already feeling like, "This is my person."

In this episode, I break down why I think so many coaches are solving the wrong problem when they focus on becoming better closers—and what I believe actually creates easier sales.

Inside, I share:

• Why I don't want to "close" people on sales calls
• The hidden cost of convincing someone who's not truly ready
• Why pre-sold clients become your easiest and most rewarding clients
• The two ingredients every buyer needs before they're naturally ready to say yes
• How trust and belief shifts work together to eliminate sales resistance
• Why your marketing should be doing the heavy lifting—not your sales calls

If your dream is to have people show up saying,

"I'm in. Where do I sign?"

instead of,

"I need to think about it..."

I think you're going to love this conversation.

Ready to build that kind of trust?

DM me the word HUMAN on Instagram:
👉 https://instagram.com/brandmagnetic

I'll send you all the details for the Human Connection Video system, the exact framework I previously only shared inside my $5K program.

Connect with me

Instagram: https://instagram.com/brandmagnetic

If you enjoyed this episode, I'd love it if you subscribed, left a review, or shared it with another coach who's ready to stop chasing clients—and start attracting people who already believe before the call even begins.
:::

I actually think this version sounds much more like you're talking directly to one person, which has been working really well for your recent episodes.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Your work is incredible. You know it. Your clients know it.

But somehow, cold people still need a whole journey before they feel it.

The annoying and painful gap between how good you actually are and how fast people trust you online... is really what this episode is about.

A lot has shifted over here.

Brand Video Accelerator is officially sunsetted. It worked (beautifully!) but is even better now that it's evolved (my new program is called Presold Clients™).

In this Empire Diaries episode, I'm sharing the full evolution: what Brand Video Accelerator was and what it became, and why Presold Clients™ is the system I was always building toward: the human connection and trust-based way to help coaches get dream clients arriving already sold, already trusting, already asking logistics questions instead of needing to be objection handled for 5 hours. 

I also tell the client story that made me tear up again just thinking about it. He showed his Human Connection Video to three people. Two grown men cried. That's not a testimonial. That's proof of what the right story, told the right way, actually does to people.

Inside this episode:

• The real reason BVA sunsetted (and why it was the right call)
• Why "brand video" had to go — and what Human Connection Video actually means
• The 3 C's of the Presold Clients ecosystem
• How belief-shifting content + retargeting collapse the sales cycle
• The 3 engines I'm building: long-form content, my Miracle Hour (kudos to Kelly Roach), and an upcoming Human Connection Video workshop

New era. Fewer moving parts. More trust assets that actually do the heavy lifting.

Want more info on Presold Clients™? DM me PRESOLD on Instagram and my automation will get you everything, what's included and pricing, all of it: https://instagram.com/brandmagnetic 

Subscribe on YouTube: https://youtube.com/@brandmagnetic 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

WORK WITH ME:

👉 DM me "PRESOLD" on Instagram go.brandmagnetic.com/instagram for details on our private coaching program.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

So, you want to get on more stages? Cool. But let’s get real for a sec—visibility alone won’t grow your business. You don’t need more eyeballs. You need the right ones. And that? Is where today’s guest, Heather Sager, comes in.

We’re unpacking:

🎤 The BIGGEST mistake people make when trying to land speaking gigs
🎯 Why “getting visible” is a waste of time (unless you do this)
🤯 The secret to making stages come to you (instead of constantly pitching)
💡 The real reason big podcasts and events might not bring the ROI you expect
🔥 How to turn speaking gigs into actual sales (without sounding salesy)

Heather drops SO many truth bombs about landing high-impact speaking gigs, how to make your message unforgettable, and why most entrepreneurs are going about visibility all wrong.

📌 Heather’s Free Profitable Speaking Guide – Grab it here: https://heathersager.com/profitable-speaking-guide

📌 Liz Wilcox’s $9 Email Marketing Membership – Check it out: https://lizwilcox.com/

📌 Heather’s Podcast “Hint of Hustle” – Listen here: https://heathersager.com/

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Most coaches think they have a visibility problem.

More leads.
More eyeballs.
More content.
More stages.
More podcasts.

But if your sales calls still feel like emotional CPR — pulling out testimonials, over-explaining your method, proving why you’re different, trying to create certainty in 45 minutes — the real issue probably started long before the call.

In this episode, I’m walking you through the exact map I use with clients to build a Trust Ecosystem that gets dream clients arriving already pre-sold — before they book the call, before they hear the price, and before you have to drag them across the finish line.

I also share the sales call that changed everything for me: the one where I coached too much, gave too much, explained too much… and still didn’t make the sale. That call made me realize my sales process wasn’t the problem. The missing piece was everything that should have happened upstream.

Inside this episode:

📌 The 5 stages coaches move through before clients start arriving pre-sold
📌 Why the “content machine” playbook keeps so many brilliant coaches exhausted
📌 The difference between content that creates attention and assets that create certainty
📌 The 5 Trust Gaps that keep your dream clients from choosing you faster
📌 Why your sales calls should feel like confirmation — not convincing

If you’re tired of creating more content, carrying the emotional weight of every sales call, and watching the right people take months to decide, this episode will show you the system that makes trust compound.

DM me “pre-sold” on Instagram for more info: https://instagram.com/brandmagnetic

Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

We’ve been told that trust takes forever.

Seven hours of content (although more likely seventy!). Six to twelve months of nurturing.

Constantly provide value and create a gazillion posts so people can “know, like, and trust” us.

And sure… people need touch points. But your dreamiest buyer is not seeing every single thing you post. She’s catching a post here, a story there, maybe a webinar, maybe your pinned video… and quietly building a picture of who you are, what you stand for, and whether she trusts you enough to pay you.

In this episode, I’m breaking down how trust actually works online — and how to create the exact pieces of content that move your perfect client toward the trust tipping point much faster.

I also share the story of a client, Katie, whose Human Connection Video became the centerpiece of her trust ecosystem — pinned on social, living on her About page, sitting in her email signature, and now running through retargeting ads so the right people keep seeing the story that makes them feel safe, seen, and ready.

Inside this episode:

📌 Why more content doesn’t automatically create more trust
📌 The four Trust Triggers every premium buyer needs to feel
📌 Why sophisticated buyers need more than familiarity
📌 How the right stories shift beliefs before the offer is ever made
📌 Why a Human Connection Video can become the trust asset that does the heavy lifting

You don’t need a million pieces of content. You need the right stories, in the right order, in front of the right people.

That’s the precision game.

If you want to learn more about how we help clients create a trust ecosystem that presells premium clients without having to post a million pieces of content, DM me “PRESOLD” on Instagram – @brandmagnetic.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

So many brilliant coaches think they have a visibility problem — “if only more of the right people could see me!!” Today, I’m going to show you what’s ACTUALLY missing in your business. 

The reality is that cold people are landing on your website, socials, profile, comments, and content… and making a snap judgment in seconds.

If your world doesn’t immediately communicate who you are, what you stand for, who you help, and why they should trust you, more eyeballs won’t solve it.

Inside this episode:

📌 The snap judgments your perfect client is making the moment she lands in your world
📌 Why naming the exact problem matters more than describing what your client wants
📌 How a Human Connection Video can shorten a 6–12 month sales cycle into a WEEK
📌 Why your Trust Ecosystem needs the right stories, belief-shifting assets, and retargeting — not just more content

If you’ve been trying to be louder, post more, or get in front of more people… this episode will help you look at the thing that actually determines whether the right people trust you once they arrive.

Want more info on PreSold? 
DM me “PRESOLD” on Instagram for more info: https://instagram.com/brandmagnetic

Or Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I need you to hear this: if your sales calls still feel like heavy lifting – it’s all about what’s happening BEFORE the call.

In this episode, I’m walking through the exact 3-phase system I use with clients to help premium buyers arrive already sold — without posting a million pieces of content, without feeding the algorithm until your soul quietly leaves your body, and without starting from zero every time someone books a call.

I also share the moment this became painfully obvious in my own business: I had a call with a woman who had no idea what I actually brought to the table. I pulled out the testimonials, over-explained the method, coached too much on the call… and she still didn’t buy. And I remember closing my laptop thinking: I’m literally the person who knows how to make people feel things on camera — so why can’t I make her feel this before the call?

That was the shift.

Trust wasn’t being formed upstream.

Inside this episode:

📌 Why brilliant coaches are often solving the wrong problem
📌 The difference between content volume and a real trust ecosystem
📌 How the right stories shift beliefs before your buyer ever reaches out
📌 Why your Human Connection Video sits at the center of the system
📌 How retargeting keeps the right trust assets circulating so your perfect clients arrive already decided

If you’re tired of creating content that disappears, sales calls that feel like convincing, and buyers who need six more months to “think about it,” this one will show you a better way.

And if you’re curious about the system that I use to get my clients premium presold clients showing up in their inboxes ready to buy, DM me “PRESOLD” on Instagram for more info: https://instagram.com/brandmagnetic

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I’ve been seeing this conversation in a few groups I’m in… (and sometimes in more intimate conversations):

Why is that coach who’s (honestly) less qualified than me getting ALL these clients… meanwhile I keep getting “I need to think about it”?

The answer has very little to do with credentials.

In this episode, I break down what’s really happening when someone feels sold before the sales call … and why trust isn’t being built by more tips, more posting, or more authority content.

We get into something I call your unexplainable magic — the thing clients feel when they’re in your world… but that often never makes it into your content.

And we unpack why the coaches winning right now are doing two things differently:
 they shift beliefs… and they create connections.

Inside this episode:

📌 Why expertise alone is often the weakest trust builder
 📌 The four trust triggers that make buyers feel presold
 📌 How “belief shifting” shortens long sales cycles
 📌 Why your energy and presence may matter more than more content
 📌 The real reason some prospects feel certainty fast — and others linger for months

There’s a story in here about why someone can be less qualified and still get chosen — and if you’ve ever felt like your brilliance isn’t translating online, this one might hit a nerve in the best way.

And maybe my favorite line in the episode:

People aren’t choosing the coach with the most information.
They’re choosing the human whose judgment they want on their work.

That changes everything.

If you want to go deeper into building this kind of trust ecosystem, here’s a short training I did on the Trust Triggers™ you need to activate to get your ideal client sold on you. 

>> https://brandmagnetic.com/triggersguide

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Most coaches have been sold the same tired idea: post more, stay visible, and eventually people will trust you enough to buy.

Sure – familiarity bias works for a reason.
 But if you don’t have a full-time content creation team, it can also burn you out.

Because if your entire strategy depends on churning out endless content and hoping something sticks, you’re not building trust… you’re feeding an endless treadmill and competing to be heard above the noise.

In this episode, I break down the four trust triggers that actually move people from cold to completely sold — without needing six to twelve months of nonstop posting, warming, nudging, and proving yourself over and over again.

This is the shift from “I hope they keep seeing me”
 to
 “I know exactly what they need to feel in order to trust me.”

Inside this episode:
 📌 Why awareness and trust are not the same thing
 📌 The first trust trigger most coaches skip — and why it matters so much
 📌 Why expertise alone is only one small part of the equation
 📌 The hidden value of personality, values, and emotional alignment
 📌 How to stop posting randomly and start building a real trust ecosystem

If your content is creating visibility but not creating buyers, this episode will show you exactly what’s missing.

Links mentioned
👉 Grab the Instant YES Machine™ https://brandmagnetic.com/yesmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I went snooping on Mike Michalowicz’s book page and found a ridiculous little “vote” widget: “I’m Mike’s biggest fan” vs “I can’t stand this guy.” When I asked him about it… he casually reveals the thumbs-down sends you to an anger management site. (An actual Easter egg with 100,000+ clicks, apparently.)

Then we get into the stuff that matters: why chasing top-line revenue is a weird flex when the business (and the owner) might be starving, how Profit First is really a diagnostic tool, and why his new book The Money Habit is about building financial independence by working with your existing behaviors, not fighting them.

In this episode, we cover:

• Why you should ask “How healthy is your business?” and not “How big is it?”
• The simplest way to start Profit First if you’re established – and why 1% is enough to begin
• “Trust wallets over words” – the lens Mike uses to make smarter decisions
• All about Mike’s new book

Links mentioned:

📌 Mike’s site: https://mikemichalowicz.com/
📌 Grab my Ultimate Cheat Sheet For A Brand Story That Converts:
https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

A few weeks ago, I talked about finding the mentor I thought was the one — buying his low-ticket offer, putting down a deposit, getting refunded… then going back and joining anyway at a higher price because I knew he was right for me. That whole experience cracked something open for me. It made me see, even more clearly, how much the feel of someone’s world matters when you’re attracting sophisticated buyers.

In this Empire Diaries episode, I’m sharing the big realization that came out of my first week inside that room: if you want people with money, taste, and discernment to trust you, your business cannot feel janky, cheap, or thrown together — no matter how brilliant you are. We’re talking about the difference between selling a Louis Vuitton bag out of a flea market… and creating an experience that actually matches the level of transformation you provide.

Inside this episode:

📌 Why doing it scrappy is smart at the beginning — but expensive later
📌 The hidden reason some great coaches keep attracting unqualified leads
📌 Why “looking premium” is not vanity — it’s part of the buying decision
📌 The fine line between polished and fake in the AI era
📌 How your brand video can do the heavy lifting even before the rest of your brand catches up

If you’ve been feeling like the best-kept secret in your niche — and you know your current presence isn’t fully matching the level of your work — this one’s going to hit.

Links mentioned:
👉 Say hi on Instagram: https://instagram.com/brandmagnetic
👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I had a realization this week that honestly shocked me a little.

After 15+ years as a documentary filmmaker — after building a career on beautiful, cinematic visuals — I found myself saying something I never thought I’d say:

a brand video filmed on your phone may now build more trust than one that looks like a movie.

Not because quality doesn’t matter.
 But because we’ve entered a moment where “too polished” can start to feel suspicious.

I found myself doing it without even thinking: scrolling past beautiful video and immediately checking whether it was AI. Looking for the label. Looking for the tell. Looking for proof that a real human actually made it.

And that’s when it hit me:

The more AI-generated video fills our feeds, the more valuable real, hand-made, visibly human footage becomes.

In this episode, I’m pulling back the curtain on why I’ve become even more convinced that raw, intimate, phone-shot brand video is the future — and why that’s actually incredible news for the coaches and experts I serve.

Inside this episode:
 📌 Why beautiful, glossy video may slowly lose trust power in the AI era
 📌 The surprising advantage of selfie-style footage and phone-shot storytelling
 📌 Why “doing it by hand” is no longer a compromise — it’s the point
 📌 The real reason I’m doubling down on the Brand Video Accelerator model
 📌 What makes people remember your story instead of scrolling past it like everything else

If you’ve been thinking your content needs to look bigger, slicker, more produced to win — this episode might completely reframe that.

Links mentioned

👉 Watch my brand video: https://brandmagnetic.com/mariana

👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

You know that sick feeling when you realise you’ve had dozens of great sales calls… and half of those people are just floating around in your inbox, DMs, and brain with zero follow-up? Yeah. Same.

In this episode, I brought on my friend and systems ninja, Carlyn Bushman, to walk us through the exact follow-up system that helped one of her clients look at 68 past calls, close just three of them on purpose, and head into a long summer vacation without stressing about cash flow. It’s simple, human, and built for real life — not for people who want to live inside a CRM all day.

Here’s what we get into:

📌 The “three clients before vacation” story — and how a few intentional follow-ups turned old calls into new revenue
 📌 Why every single person you meet (events, LinkedIn, podcasts, referrals) needs a home in your system, not just a memory in your head
📌 How Carlyn uses Airtable as a visual, actually-usable follow-up hub — tags, calendar views, and the “no follow-up date” list that keeps you honest
📌 A simple way to track speakers, warm intros, and Instagram connections so opportunities don’t evaporate the minute you fly home from an event
📌 How one smart intake question (like “What’s your comfort level with AI?”) can segment your people and make your follow-ups 10x more relevant

Connect with Carlyn and learn more about her work at: carlynbushmanconsulting.com

And if you want help telling your own brand story in a way that builds instant trust, grab my free cheat sheet: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

A few weeks ago, I thought I had finally found the mastermind room I’d been looking for.

You know that feeling — when you discover someone whose thinking feels sharp, whose teaching resonates deeply, and whose program feels like the exact container you’ve been craving.

I slide down the funnel “like a greased pig” as my friend would say.

I bought the initial offer.
Then the upsells.
Then I applied for the mastermind.

I even put down a deposit.

And then… I got refunded.

The mentor wrote back with a kind but honest note: “You’re sharp. You’re doing great work. But you’re not quite there yet.”

In this Empire Diaries episode, I’m sharing what that experience stirred up for me — the momentary disappointment, the strange mix of relief and sadness, and the bigger realization it led to.

The real lesson for me wasn’t about rejection.

It was about how people remember you.

Even though I didn’t get into that room, something powerful happened: in just a few interactions, I was able to clearly communicate what I do, why it’s different, and why it matters.

And that’s when it hit me:

So many brilliant coaches and entrepreneurs aren’t struggling because they’re not talented.
They’re struggling because their positioning isn’t clear enough to leave a dent in someone’s mind.

People meet them… and forget them.

That’s the real problem.

In this episode, I talk about:

• Why entrepreneurship can sometimes make you feel “homeless”
• What rejection can reveal about where you actually need to focus
• Why messaging and positioning are the most important levers in your business
• And how making a memorable impression changes everything

Which is exactly why I’m hosting a live workshop next week called Undeniable Choice.

Because positioning isn’t just a buzzword — it’s the difference between being another option… and being the person people instantly remember.

Inside this workshop, I’m going to walk you through how to:

• Clarify your positioning so people instantly understand what makes you different
• Communicate it in a way that actually cuts through the noise
• Turn that positioning into messaging that reinforces your authority everywhere you show up

So when people come across you — whether it’s your content, your profile, or your offers — they don’t just scroll past.

They think:

“Oh. This is the one.”

If that’s the shift you’re ready for, come join us.

Grab your ticket here:
http://brandmagnetic.com/workshop

We’re meeting Tuesday, March 10, and I only run this workshop twice a year.

See you there.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

She didn’t “think about it.”

She didn’t need nurturing emails.
She didn’t need a million touchpoints.
She didn’t need convincing or persuading.

She read one post I wrote — and felt understood at a level she hadn’t experienced before.

She sent it to a friend.
Watched my Brand Video.
Registered for the webinar.
And applied before the training was even finished.

That’s not luck or “more visibility”.
That’s the result of nailing my positioning.

In this episode, I’m breaking down exactly what created that kind of instant decision — and why I’ve been obsessively refining this for the last six months.

Most brilliant coaches are talented.
But they’re not positioned in a way that makes them the Undeniable Choice.

Inside this episode:

— The deep research work most people skip
 — What positioning actually means (it’s not branding)
 — Why deep resonance beats visibility every time
 — How I sold out our  production slots in record time
 — And what becoming “a category of one” really requires

If you’re tired of being impressive but not chosen…
If it takes too long for the right people to realize you’re the one…
If you want faster decisions without chasing…

This episode will reframe everything.

🎟 Get your ticket to my LIVE Undeniable Choice Workshop:
 brandmagnetic.com/workshop

🎂 Birthday code (expires Friday at midnight or after 50 tickets):
Use code: BIRTHDAY

And if this episode helped you, share it with a coach who needs to hear it and invite them to the workshop!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

This episode is suuuuper personal.

Over the last few years, my body changed in ways I wasn’t prepared for. (Hello 40’s!) 
Weight gain, energy crashes, cortisol spikes, anxiety I couldn’t explain.

If you’re a woman around that age, chances are you know exactly what I’m talking about. 

And you better believe it 100% started affecting my business.

In this Empire Diaries episode, I’m sharing what I’m taking control of. Everything I’m changing. No extreme biohacks, no dropping $10K on a holistic doctor. Simple, disciplined, DOABLE shifts that fit into my day. Things that are helping regulate my nervous system and making me a much more powerful founder and happier human being.

You’ll hear:

📌 How I trained ChatGPT to act as my health coach
📌 My exact morning routine (protein + weight training)
📌 The “boring but delicious meals” strategy that removed decision fatigue
📌 Why nervous system regulation is the real unlock
📌 And the shift that completely eliminated anxiety

Since 2026 is the year of my identity as a 7-figure founder, this is about becoming the woman capable of thriving as she runs a 7-figure business.

If this episode spoke to you, pls share it with someone you know who’ll love it!

And come say hi on Instagram @brandmagnetic — I love hearing from you!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Years ago, Kelsea Koenreich was the definition of “driven.”
She was scaling fast, saying yes to everything — and quietly falling apart.

One day, after yet another burnout cycle, she realized the truth:
You can’t lead others when you’ve completely abandoned yourself.

That moment became the foundation for her work today — helping powerhouse mom entrepreneurs build capacity instead of chaos.

In this bite-size conversation, Kelsea and I talk about what real leadership looks like when the pressure is high — how to lead your team, your clients, and yourself without losing your peace or your purpose.

It’s a raw, grounded conversation about the kind of growth that lasts.

Inside this episode:
📌 The real reason high-achievers keep burning out (and how to break the pattern).
📌 Why discipline isn’t about doing more — it’s about doing what actually matters.
📌 How to build capacity before you scale, so your business doesn’t collapse under success.
📌 What “leading yourself first” truly means when the stakes are high.

If you’ve been craving growth that feels sustainable, strategic, and human – you’ll love this.

Links mentioned

👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet
👉 Connect with Kelsea Koenreich: https://kelseakoenreich.com
👉 Follow Kelsea on Instagram: @kelseakoenreich

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

The other day, a friend of mine urged me to listen to a podcast episode from Nathan Barry (founder of Kit) and Tim Grahl, the CEO of Story Grid. My jaw dropped when I heard him say that, in order to fix his business, he did 600 ICA calls. This massive commitment didn’t just “improve his messaging”… it changed the entire trajectory of his business (and life?). 

And hearing that lit a massive fire under me, because it mirrors a shift I’ve been making behind the scenes anyway: radical authenticity. And the cornerstone of this shift has been a hard rule: AI is my now my partner, but does not own my voice.

In this Empire Diaries episode, I’m sharing what I’m doing differently in 2026 to shorten the trust timeline – and why I’m done letting anything AI slowly chip away at my muscles and the edge of my REAL ideas.

What you’ll hear in this episode:
📌 Why “radical authenticity” is all about conviction (and what that means)
📌 The messaging unlock that happens when you start talking YOUR REAL HUMANS again
📌 And the new layer I’m building into my offer (trust needs traffic).

Link mentioned in this episode: 
Join my free LIVE training exclusively for coaches who operate with their heart and are impact-driven -- and who are tired of playing the content game, but equally tired of not being seen ➡  brandmagnetic.com/theshift

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches. 

We also cover:

📌 Clarifying roles and responsibilities

📌 Specialization over generalization

📌 Onboarding and SOPs

📌 Hiring for the long term, not just the launch

📌 Investing in skilled (vs. low cost) help

📌 Capturing real-time feedback during launches

📌 Post-launch debriefs

Emily shares practical advice on avoiding common pitfalls when working with VAs, from setting clear expectations to how to actually build a well-rounded team. She’s the master of all things “finding your unicorn VA” – and my go-to for how to maximize your VA’s potential to boost your business!

Links mentioned:

👉 Emily on Instagram: @emilyreaganpr

👉 Hire A Unicorn: https://hireaunicorn.com

Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Yesterday I was meal-prepping (new year, new me) with my therapist friend Farya Barlas’ podcast in my ear – and her prompt struck me so hard I had to pause mid-stir: What are the 3 things people always say about you?

I kept circling back to “strength”… and then I realized something uncomfortable — I’ve always been tough, but in business I was still operating like it was “just my little thing”… because I didn’t know what I didn’t know.

So in this Empire Diaries episode, I’m sharing the real shift I’m making in 2026 — the one that finally feels like the slingshot is pulled back and I’m ready to release: tighter messaging, way more conversations with my people, ruthless ownership of my time, and a bigger focus on paid growth so my sales don’t move at an organic crawl.

In this episode, you’ll hear:

• The past “strength” stories — from sleeping in hostels + rough shoots to the identity shift happening now
• Why I’m actively choosing to use AI less for my content — and what I’m reclaiming instead
• The obsession I’m leaning into: talking to real humans (ICA calls) and letting that shape everything
• The machine I’m building in 2026 — Trust Shift trainings, ads, and a faster path to scale

Links mentioned:

• Sign up for The Trust Shift: http://brandmagnetic.com/theshift
• Say hi on Instagram: @brandmagnetic

Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Lauren Shaw was on top of the world, taking an amazing trip in Patagonia... And then she got home, sat down at her computer… and just absolutely couldn’t get herself to do any work.

She knew exactly what needed to be done.

But something about the WAY she was selling (and her current program) no longer fit her life today.

In this episode, Lauren and I talk about what happens when your business is technically “working,” but your energy is whispering (or SCREAMING at you), telling you it’s time for a rebuild. 

We unpack how to recognize those signals early — and how to reimagine sales in a way that feels supportive, human, and sustainable, especially in a world where AI is now part of the equation.

In this conversation, we cover:

📌 The moment Lauren realized her resistance wasn’t random – it was a signal
📌 How to tell the difference between discipline and misalignment

And then we pivot to talk about SALES.

📌 Where AI can support sales (and where it can erode trust fast)
📌 Why forcing yourself to sell harder is usually the wrong move
📌 What it looks like to rebuild a sales process around energy, clarity, and trust

If selling has started to feel heavier than it used to — or you’ve found yourself avoiding work you used to enjoy — this conversation will help you understand why… and what to do next!!

Links Mentioned

👉 Join Lauren’s workshop (or watch the replay) – the 2026 Sales Call makeover:
http://brandmagnetic.com/salescallmakeover

Get $200 off Lauren’s sales accelerator program using code MARIANA200 

👉 Grab my Ultimate Cheat Sheet for a Brand Story That Converts
https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

At the start of this year, I wanted to do something different. I decided to not think about resolutions.

I really felt like I was being called to think about WHO I need to become.

In this Empire Diaries episode, I’m sharing what’s actually guiding my decisions in 2026. Not a long list of goals, like basically every other year of my life and business.

But an actual identity shift that’s changing how I manage my time, my energy, and Brandmagnetic.

This episode was inspired by something unexpected: watching an interview with Mel Robbins and learning how many iterations her life and career went through before things really clicked. It was the reminder I needed. Success is never linear! Becoming the right person matters more than getting everything “right” the first time.

I’m also taking you behind the scenes of how I’m thinking about this whole year.

In this episode, I share:

📌 Why “seven-figure founder” is the identity — not just a revenue goal
📌 The shift from setting goals to becoming the person who naturally achieves them
📌 How managing my time (down to the hour and sometimes the 15-minute block) has completely changed my peace of mind
📌 The tools and habits I’m using to stay focused during a big pivot to an evergreen model
📌 My word of the year — “Multiply” — and what that actually means in daily business decisions
📌 A powerful year-in-review exercise that helped me see patterns, clarity, and momentum I would’ve missed otherwise

If you’re entering the new year feeling clear but serious… excited but intentional, this episode will meet you right there.

Links Mentioned in This Episode:
👉 The Year-In-Review exercise I mention. So worth it! (Free, no opt in needed)I absolutely love this exercise. https://www.kvaleadership.com/year-in-review
👉 Grab my FREE Ultimate Cheat Sheet for a Brand Story That Converts https://brandmagnetic.com/cheatsheet
👉 Get lifetime access to the Instant YES Machine™ https://brandmagnetic.com/yesmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

A few days ago, I was floating in turquoise water in the Bahamas — completely alone, no noise, no phone — and I said a prayer I’ve said many times before:

“God, you’re the CEO of my business. Show me the path.”

And one word came through so clearly it stopped me in my tracks.

Multiply.

Not hustle.
Not grind.
Not even grit — though I love that word deeply.
Multiply.

In this Empire Diaries episode, I’m taking you behind the scenes of the moment that shifted how I’m thinking about 2026 — from my word of the year, to the simple engine I’m building right now, to the 30-day focus that’s designed to turn clarity into revenue.

This isn’t a “set goals and hope” episode.
 It’s a this is what I’m actually doing episode.

Inside this episode:

📌 The mastermind conversation that sparked my original word of the year — and why it ultimately wasn’t quite right
 📌 The beach moment that changed everything (and why “multiply” landed so hard)
 📌 The two pillars I’m committing to until I hit consistent seven figures
 📌 My exact 30-day focus — what I’m building, what I’m strengthening, and what I’m ignoring
 📌 The simple funnel I’m finally locking in (ads → Instant YES Machine → webinar → Brand Video Accelerator)
 📌 Why clarity — not complexity — is what’s making this season feel exciting instead of overwhelming

If you’re craving momentum, consistency, and a business that compounds instead of exhausts you — this episode will feel like a deep exhale.

Links Mentioned

👉 Grab my Ultimate Cheat Sheet for a Brand Story That Converts
https://brandmagnetic.com/cheatsheet

👉 Get lifetime access to the Instant YES Machine
https://brandmagnetic.com/yesmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

If you’ve ever stared at your own sales page and thought, “Something here feels… off,” you’re going to love this one.

In this conversation with sales page specialist Samantha Burmeister, I share the story of touring a house I genuinely liked… right up until the realtor casually repeated one tiny reason other buyers had passed. In an instant, I couldn’t unsee it — and Sam explains how our copy can do the exact same thing to dream clients when we overload the page with the wrong details or way too much pain.

We get into:

📌 The two biggest sales page mistakes Sam sees all the time: overcrowded “above the fold” sections and pages that marinate people in pain instead of possibility.

📌 How to structure your hero section using Sam’s simple “why / what / how” model so people know exactly what this is and how to take the next step.

📌 Why aligning with your buyer’s potential (not their problems) changes who you attract — and helps you stop calling in the Eeyores of your niche. 

📌 A cleaner way to decide what actually belongs on your sales page (and what can go), based on what your best clients really needed to know to say yes. 

📌 Simple tracking + one-question surveys you can use to see what’s working, grab real buyer language, and keep improving your copy over time. 

Connect with Sam and her work:

Website: nomadcopyagency.com

And if you want help telling your own story in a way that builds instant trust and emotional connection, grab my Ultimate Cheat Sheet for a Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

You know that moment when you finally hire someone… and suddenly your business feels real?

Kirsten Graham has watched that happen over and over again. One of her clients told her, “Now that I have a marketing VA 20 hours a week, I feel like a real business owner.” That’s the shift this whole episode is about — moving from “I should be able to do everything myself” to “I’m building something bigger than me, on purpose.”

Kirsten has been a business owner for 30+ years (real estate, mortgages, gyms, and now a VA + coaching company), and she’s seen the same pattern with every overwhelmed entrepreneur: we sit in Canva, tweak posts, and call it “working” because it feels safe. In this conversation, she breaks down how to step out of busywork, hire the right kind of virtual assistant, and build a team that actually supports your revenue and your sanity.

In this episode, we get into:

• Why burnout is optional, and why our culture makes it feel required.
• The three types of VAs her company focuses on (bookkeeping, software/tech, and marketing) and how to know which one you need first.
• “No unicorns allowed” — why your bookkeeper should not be your content creator, and how to write a clear job description instead.
• How to hire slowly, fire quickly, and run interviews with “elimination first, hiring second” in mind.
• The confidence and creativity that unlock when you finally stop trying to do everything yourself.

If you’ve been stuck in that loop of “I know I need help, but I don’t even know where to start,” this episode will make delegating feel less scary — and a lot more strategic.

Links mentioned:

• Connect with Kirsten: https://sixfigurebusinesscoaching.com
• Free resource — Double Your Income with a Marketing VA: https://outsourcingforbosses.com

If you haven’t yet, grab my magical Instant YES Machine™ and take your copy from forgettable to ! https://brandmagnetic.com/yesmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

This is a tiny Thanksgiving love note from my almost-gone voice — because I couldn’t not pop in today and tell you how wildly grateful I am that you’re here, listening, building, still caring this much about your work.

I share why I’m choosing to believe that “2026 is already my favorite year ever” even while everyone’s talking about how hard it is to sell right now… and why I’m doubling down on Brand Videos as the bridge between skeptical buyers and real trust. If you’ve been circling my world and wondering when to jump in, this is your personal invitation.

In this minisode, I talk about:

• What I’m most grateful for as I build Brandmagnetic and the kind of humans I’m calling into this community
• Why I only want to work with heart-led, mission-driven entrepreneurs who care deeply about the people they serve
• How a single Brand Video can meet your future clients at a soul level — before you ever get on a call with them
• What’s inside Brand Video Accelerator 2.0 (six months of support, my AI ‘dream team’ of bots, coaching, and community) and why the Black Friday 24-hour window is the most affordable way to work with me

If you want to join us inside Brand Video Accelerator 2.0 during Black Friday, you can find all the details here: brandmagnetic.com/BlackFriday

Have any questions about the Accelerator? DM me a note: https://instagram.com/brandmagnetic

This is the absolute best deal ever for the Accelerator — founding members only. Doors close in 24hs! http://brandmagnetic.com/blackfriday

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I sat down with my notebook convinced I had to build a big, complicated Black Friday funnel — bonuses, bundles, deadlines, layers… the whole thing.

But instead I did something uncharacteristic for Black Friday week:
I stopped.
I stepped back.
And I asked myself the question:

“What would feel both mindblowingly generous AND completely aligned?”

In this episode, I’m taking you behind the scenes my Black Friday Deals Week that kicks off on Monday and the unexpectedly easy decision that shaped the whole thing.

Inside this episode: The real story behind this year’s BIGGEST offer – and if you’ve been circling my world for a while, you do NOT want to miss this!!

👉 Join NOW: the inner circle waitlist for the biggest sales event of the YEAR!!  https://brandmagnetic.com/blackfridaywaitlist

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

When Allie Bjerk got started, she didn’t wait for the “perfect” offer. She shipped a tiny one — fast. A simple low-ticket product, a clean page, and a clear promise. By breakfast, strangers had bought. By the weekend, she had proof: the idea worked.

In this conversation, Allie breaks down how that one small move reshaped everything — from validating ideas in days, to building a buyer journey that turns low-ticket yeses into sustainable scale. We talk timing, trust, and why you don’t need a massive launch to build real momentum — you need an easy first step that actually helps.

Inside this episode:
 📌 Why a tiny offer is a test — not your final business model.
 📌 Self-liquidating ads 101 — how low-ticket covers acquisition while you learn.
 📌 Turning one “yes” into many — mapping the next step without being pushy.
 

Links mentioned

👉 Grab my Instant YES Machine™️so what you say can take strangers from “meh” to “heck yes!”: https://brandmagnetic.com/yesmachine

👉 Learn more about Allie and her work at: https://alliebjerk.com

👉 Follow Allie on Instagram: https://www.instagram.com/alliebjerk

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

This week felt like a LEVEL UP week inside the business. I finally got my first Brandmagnetic hoodie — and it instantly shifted something energetically. Like… THIS is happening. This is real. This brand is becoming a world.

Then — my first real ads campaign? 7.2 ROAS. 🤯
(And yes… total chaos with tracking… but still. Big moment.)

Inside this episode I’m sharing what I’m building for Black Friday, what I’m dialing in for my evergreen machine, and why I’m officially stepping into “content creator energy” instead of hiding behind backend setup.

This is the fun part — the part where momentum compounds, identity locks in, and tiny decisions create massive ripple effects.

In this solo, I’m walking you through exactly how I’m building my evergreen funnel to flow straight into Black Friday in a Box — the simple choices that reduce friction, the assets I’m stacking (and the ones I’m cutting), and the trust-first tweaks that speed everything up.

What’s inside:

📌 The 3 places I tightened the buyer journey so “yes” is easier.
📌 How I’m prepping Black Friday week without turning my life into a launch.
📌 The guardrails I’m using to keep focus high and decision fatigue low.
📌 Where the Instant YES Machine plugs in to lift conversions fast.

If you’ve been second-guessing your funnel or dreading Black Friday, this is your calmer way through — practical, doable, and aligned with how you actually want to run your business.

👉 Join Black Friday in a Box: http://brandmagnetic.com/bfiab
👉 Try the Instant YES Machine (and be blown away!): https://brandmagnetic.com/yesmachine
👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Last year, Kelsey Silver watched a client make six figures in a single weekend — and not because she slashed prices.

The secret?
She treated Black Friday like a strategy, not a scramble.

In this conversation, Kelsey breaks down how to approach Black Friday week with intention — from crafting magnetic offers to understanding what your audience actually wants to buy — and how to make it feel aligned instead of exhausting.

We talk about what’s working right now, the biggest mistakes she sees course creators and coaches make every November, and why “doing less” often creates the biggest results.

Inside this episode:
📌 The difference between a discount and a strategic offer (and why one builds long-term buyers).
📌 How to repackage existing assets for fresh excitement during Black Friday week.
📌 Why clarity beats urgency when selling in a noisy market.
📌 Real stories of what worked — and what completely flopped — in past Black Friday campaigns.

If you’re already feeling the pressure to plan, this conversation will calm your nerves and give you a clear roadmap for turning Black Friday into your most profitable — and peaceful — sales week yet.

Links mentioned
👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet
👉 Explore Kelsey’s favorite analytics tools: foresighthq.app
👉 Learn more about Kelsey’s Metrics System: kelseysilver.com/metrics

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Last week, I caught myself doing *that* again — endlessly tweaking slides, rewriting emails, and convincing myself the funnel needed one more layer before it could work.

But then I stopped.

In this Empire Diaries, I’m breaking down exactly what I’m focusing on behind the scenes: the pieces of my new evergreen funnel (and pushing things out before they’re perfect), how I’m setting up my Black Friday Deals Week I’m SO excited about, and the mental reset that got me out of the “what if it’s not ready” loop.

 📌 The difference between launch mode and the evergreen mindset — and why both matter for growth.
 📌 How I’m structuring my new funnel to work alongside my upcoming Black Friday Deals Week.
 📌 The BTS of building my newest AI tool that I’m obsessed with (!) – the Instant YES Machine™. 
 📌 A simple filter that helps me stay in flow when the pressure kicks in.

Whether you’re mapping out your own Black Friday or have plans for an evergreen funnel, here’s your behind-the-scenes look at what I’m doing to build everything!

 👉 Grab Black Friday in a Box here: brandmagnetic.com/bfiab
 👉 I can’t wait for you to check out the Instant YES Machine™!!  brandmagnetic.com/yesmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

There is so much beige garbage in the online space, and it’s so easy to just produce content that gets lots in that sea of sameness.

But years ago, Lucy tossed a simple offer into a Facebook group: “Want help telling your story?”
One founder took a chance. Lucy wrote it fast, in her voice, not the internet’s — and the reply landed:

“I’ve had people write my story… no one’s ever captured it like this.”
That single line became market validation - and the start of Unicorn Messaging: copy that doesn’t try to be everyone, “just unmistakably you”.

Lucy is a force when it comes to copywriting that really captures your attention… and honestly just a really great gal!

Today, Lucy and I get into the brave middle between beige and try-hard — how to show personality (even to affluent buyers) without turning your brand into a circus, and why speed can be a legitimate differentiator when your clients don’t have eight weeks to wait.

What’s inside:
📌 The “dinner-party test” for tone - the easiest way to keep copy bold but believable.
📌 Stop overcomplicating your differentiator - why style + specificity can be enough.
📌 Calibrating wit for premium audiences - playful, not performative.
📌 Using speed as a selling point - how to ship quality copy… fast.

If you’ve been watering down your voice to sound “professional,” this one’s your permission slip to sound like the most trusted version of you — and to let that be the thing people that entices people to buy from YOU versus someone else!!

👉 Grab my new Instant YES Machine™️>> https://brandmagnetic.com/yesmachine

👉 Take Lucy’s Superpower Quiz at mywritehandwoman.com
 — and find out what makes your messaging truly YOU.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I was sitting in front of my mic — coffee going cold, notes open — and suddenly I caught myself doing it again.

That quiet, sneaky voice had crept in:
“You should sound more polished.”
“Say it better.”
“Maybe just re-record.”

Five minutes later, I was spiraling — fixing my lighting, adjusting my tone, anything to delay hitting record.
And then… I stopped.

In this Empire Diaries, I share what happened next — the small moment that flipped me from doubting everything to saying what I actually needed to say.
And the three simple shifts I use anytime imposter syndrome tries to steal my momentum.

Inside this episode:
📌 The tiny trigger that turns “I’ll start tomorrow” into a spiral.
📌 What I realized mid-recording that completely changed my tone.
📌 How to find your way back when confidence disappears mid-project.
📌 The mindset reframe that keeps me shipping (even when it’s not perfect).

If you’ve ever stared at the blinking cursor or mic and thought, “Who am I to talk about this?” — this one’s for you.

👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

👉 Join Black Friday in a Box: http://brandmagnetic.com/bfiab

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

What if your audience could find you without you dancing on Reels or posting 24/7? That’s exactly what today’s guest, Lena Christine of Lazy Girl Collective, is all about — using SEO and organic visibility strategies that actually work for coaches and course creators who are done with hustle marketing.

Inside the conversation:
 📌 Why SEO isn’t dead — and how it outperforms the content treadmill.
 📌 The “lazy” approach that gets you seen by premium buyers without burnout.
 📌 Practical steps to make your site and content discoverable (without becoming a techie).
 📌 How to use visibility strategies that align with your business and your life.

👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Early-morning coffee, quiet house — and a simple plan. I’m sharing exactly how I’m running Q4 in CEO mode: fewer moves, cleaner focus, and my kickass, life changing program that sells on autopilot (!!) If you’ve been juggling too much, this is your permission to choose less and finish more — and this is what I’m doing. 

What’s inside:
📌 Finally embracing “the janky first version” — ship now, refine later.
📌 10x > 2x + the 12-Week Year — why fewer bets create outsized wins.
📌 Evergreen launch + Black Friday “5 days of deals” — my exact Q4 focus.
📌 my TOOLS Time-blocking that sticks — the physical timer and 1% Diary I’m using daily.
📌 “Content rush” sprints — showing up more without burning out.

Hope this behind-the-scenes episode is inspiring for you as you push into this final, incredible stretch of the year!

If you haven’t yet, grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet
Steven Bartlett’s 1% Diary:
 https://thediary.com/products/one-percent-diary

Here’s the timer I use:
https://www.amazon.com/dp/B0CPDLRLST?ref=ppx_pop_mob_ap_share

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Think SEO is just keywords and backlinks? That’s cute.

Search has changed — and if you want to be found by LLMs like ChatGPT and Claude, not just humans on Google, it’s time to revisit how you show up online. I brought on Adam Chronister (founder of Enleaf and PR wizard in disguise) to break down what actually matters now — from website structure to PR cadence to how AI determines who’s trustworthy enough to recommend. He’s cracked the code in an interesting way for how to get you surfaced and recommended by the AI platforms everyone’s using to search these days. 

The 5 habits that…
📌 Help you structure your site so AI understands what you offer
📌 Show you how to rank with less content — but more clarity
📌 Build trust with crawlers (and humans) using real-world “consensus”
📌 Teach you how to train LLMs to see you as a source
📌 Get you showing up in AI results — without playing dirty

🛠 Adam’s free resource on AI and brand positioning: http://enleaf.com/dark-pr
📥 Grab the Brand Story Cheat Sheet here: http://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Confession: I almost spent 20 minutes re-mounting my mic arm today… then I pressed record. This one’s a pep-talk and a plan — my new “I do not complain” mantra, why I’m siding with “trust first, offer second,” and how I’m building an evergreen engine with real urgency (plus why DIY courses aren’t dead — they’re just badly aimed).

Here’s what’s happening in the BTS of my business this week:

What’s inside:
📌 Trust-first vs info-first — what Dan Kennedy gets right and where I disagree.
📌 Evergreen, but real — bonuses, tags, support options, and a Black Friday play that actually makes sense.
📌 The webinar show-up slump — designing for replays, specificity, and not wasting people’s time.
📌 ClearSpace, clearer head — the tiny app keeping me focused.

If you’re ready to stop tinkering and start building the asset that sells trust on autopilot, press play.


Want my free, quick audio training for my 4 Trust Triggers so you know exactly how to connect and accelerate trust with cold audiences the moment they meet you? Snag it here:
https://brandmagnetic.com/triggersguide

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

If, like me, you’re hearing the theme song of Gilmore Girls play in your head (because I’m now falling asleep to it every night 😌, fall MUST be officially here 🍂 

I didn’t plan to take this much space this summer… but honestly – neeeeeded it.
Long beach days (some with my laptop, some without), speaking on stage in Cancun, and spending so much brain time on where Brandmagnetic is heading… I came out of the season with so much clarity and eeeeek more excited than I’ve ever been!

In this Empire Diaries, I share the behind-the-scenes of what’s shifting — from building an evergreen funnel that feels INCREDIBLY aligned, to learning how to sell to affluent buyers without “selling,” to a tiny app that broke my scrolling habit (HIGHLY RECOMMEND).

What’s inside:

📌 The white space practice that gave me sharper strategy (and why I’m keeping it)
📌 A speaker-photo hack you’ll want to steal before your next event
📌 How I’m thinking about high-ticket buyers and why peace of mind > price
📌 Why DIY courses aren’t dead — and when they actually work
📌 The free app that finally cut down my screen time

If you’ve been craving clarity, momentum, and a reminder that trust beats hustle every time — this one’s for you.

👉 Grab my Ultimate Cheat Sheet for a Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

We don’t often think about it – but every time you ask someone a simple, throw away “How are you?” you’re missing an incredible opportunity to create a real connection. It’s so hard to build trust in a noisy, busy, scroll-past-you online space (and IRL), because we are so bombarded by so much. But you don’t need to shout louder. We just need to learn how to build real relationships (yes – ones that lead to not only true support but also sales and collaborations).

Ravi Rajani — keynote speaker, LinkedIn Learning instructor, and author of a new book called “Relationship Currency” — is an expert at this. On the podcast today, he breaks down 5 simple, powerful habits you can use to deepen connection in the DMs, on discovery calls, and in rooms filled with your dream clients or perfect partners.

What’s inside: he breaks down the 5 shifts that…

📌 Turn the simple “how are you?” small talk into conversations people remember
📌 Help you ask questions that go deep (fast)
📌 Make your stories actually stick (and sell for you)
📌 Show you how to give compliments that build genuine trust 
📌 Position you as the most trusted person in the room — even when you don’t have the answer yet

Find Ravi Rajani on LinkedIn:https://www.linkedin.com/in/theravirajani
Get a copy of Ravi Rajani’s book: https://www.theravirajani.com/book 

Want to know how to tell your story in a way that is completely magnetic and converts for you? Grab the Ultimate Cheat Sheet to a Brand Story that Converts here: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Pat Flynn is one of those rare “make it simple, make it doable” humans — Smart Passive Income, best-selling books, packed live events, and advice you can actually use by Tuesday.

In this episode, we get into Lean Learning — learn less, apply faster, let the numbers nudge your next move — so your work ships and sticks. We talk micro-mastery, retention-driven tweaks, and the kind of connection that turns casual followers into real fans. If you’re tired of the content hamster wheel, this is your gentler, smarter way out.

In this episode, we cover:

📌 JIT vs JIC learning — trim the info buffet and execute sooner.
📌 Micro-mastery — tiny fixes that stack into big momentum.
📌 Retention as your coach — simple format pivots that actually move the graph.
📌 Long vs short — the mix that builds trust fast without burning you out.

If you want to go deeper into this world of emotionally magnetic storytelling, I’ve got a free cheat sheet waiting for you: 👉 brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

This is the episode where I admit what’s been true for a while: I don’t want to crank out more content. I want to create more connections. So I’m simplifying—on purpose—and using AI in a way that makes my work feel more like me, not less.

Here’s what I get into:

📌 Evergreen > chaos. Why I’m centering the Brand Video System that reliably turns cold audiences into people who feel something.
📌 AI, the human way. How I’m using it to sharpen voice, speed up clarity, and scale intimacy (not just output).
📌 Depth beats volume. You don’t need to be louder; you need to be unforgettable.
📌 Clean offers, clearer head. What I’m doubling down on, what I’m pausing, and how I’m making space for the right relationships.

No hacks, no hamster wheel—just a strategy I can breathe in. If you’ve been craving simpler and more you, this one’s going to land!!

🔗 Grab the cheat sheet I mentioned: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Let’s talk about the robot in the room.

In this episode, I’m sharing what I’ve been noticing lately in the wild world of AI — and why the solution isn’t to outsmart the algorithm or crank out more content.

It’s to go deeper into the one thing AI can’t replicate: emotional resonance.

Here’s what we get into:
📌 The reason AI content is starting to feel like tofu 
📌 Why being more you is the only thing worth optimizing for
📌 What emotional storytelling does that machines still can’t touch

If you’ve been side-eying your marketing and wondering how to stand out without losing your soul, this one’s for you.

📥 Grab the free Brand Story Cheat Sheet I mentioned at: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Let’s talk about the stuff that actually moves the needle.

Not the new funnel, or the fancy redesign, or the perfect Instagram grid.

But the little invisible things you build behind the scenes — the stories you share, the way you follow up, the way your audience starts to feel something when they see your name.

In this episode, I’m walking you through the real work that built my brand and business, before any of it was polished or public.

If you’ve been feeling like you're doing a lot and still not seeing traction… this one’s for you.

Here’s what I share:
📌 A totally unglamorous moment that ended up being a turning point in how people saw me
📌 What I focused on before I ever worried about visibility
📌 A reminder that your most powerful brand assets are usually the ones no one can see yet
📌 This is your permission to trust the quiet stuff you’re building. It’s working more than you think.

🔗 Grab the cheat sheet I mentioned: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

This one’s different — I’m in the hot seat for a change on William Attaway’s Catalytic Leadership podcast..

I sat down with William Attaway on his podcast to talk about what I really believe creates trust with cold audiences, why your story matters more than your strategy, and the surprising reason your marketing might be falling flat (even if it’s technically “right”).

We also talked about what founders get wrong about visibility, the myth of being “everywhere,” and how to create marketing that moves people — even if you’re allergic to hype, cringe at salesy vibes, or feel like you’re constantly chasing attention.

In this one, I share:
📌 The hidden cost of showing up without real connection
📌 My favorite way to turn strangers into superfans in under 3 minutes
📌 What emotional resonance actually looks like in a brand
📌 Why your story isn’t “too boring” — you just haven’t shaped it yet

It’s raw. It’s real. And if you’ve been stuck wondering why your message isn’t landing, this might be the episode that shifts things.

📘 Grab my free storytelling cheat sheet here: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

This is your unofficial summer permission slip: it’s okay to slow down. Actually…. sometimes it’s THE smartest move you can make.

In this episode, I’m sharing what this summer feels like behind the scenes in my business. Spoiler: it’s not a summer of “visibility challenges” or packed calendars. It’s slower, softer, sandier and sunnier and way more focused than I expected.

Inside this episode:
📌 Why I’m shifting away from always building something new
📌 What’s feeling really good in my business right now (and what’s quietly phasing out)
📌 Why I’m leaning hard into done-for-you work instead of group programs
📌 How Paris reminded me why white space matters
📌 The simple, boring, brick-house kind of growth I’m craving and actually loving

If you’re feeling pulled toward simplifying… or just wondering if it’s okay to not sprint all year long… I think this episode will feel like a deep exhale.

👉 If you want a free guide to making your audience actually care about your story, grab my cheat sheet here: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

You know those weeks where everything just feels... ok, no great? Sales, eh. Content, eh. Inbox, a digital hellscape. So I did what any emotionally stable entrepreneur would do: I considered the giant $100 Hulken bag I’ve been stalking for two years and spiraled into deep life reevaluation.

Somewhere between lugging groceries and my emotions, I landed on the 3 things that actually get my business back on track.

In this episode:

📌 How to regain the spark with your offers
📌 A sneaky sales tactic I stole from Heather Sager (by rewatching her like a total fangirl)
📌 The 3 business anchors I’m rebuilding around, now that I’ve dumped the pressure-y marketing stuff that made me want to disappear into a pile of laundry and unread DMs

Listen if you’re in a weird mood, a weird season, or just need permission to burn it all down and start fresh — with less grind and more “ohhh this feels good.”

DM me if you need the link, or moral support!!! Find me on IG: @brandmagnetic

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I recorded this episode while packing for a trip to Paris – this is one of the most important shifts I want you to make in your marketing.

We’re talking about why your origin story isn’t doing what you think it’s doing… and the smarter, more powerful way to use your story to create emotional connection (and get remembered).

In this episode:

📌 Why your origin stories are a waste of space
📌 The story structure I teach instead (and why connecting with your audience is not about you)
📌 What happened when one of my students watched my Brand Video (you’ll love this)
📌 How to reverse-engineer trust using your story
📌 The biggest mistake I see online founders make when “telling their story”

If you’ve been struggling with what to say in your About page, your Reels, or your marketing in general — this one’s for you.

Watch real brand videos at brandmagnetic.com/brandvideos and come find me on Instagram @brandmagnetic or on LinkedIn (Mariana Henninger) and tell me how they made you feel!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Ever had everyone chime in with advice — and then one person comes along that asks ONE simple question,, but that one thing rearranges your brain?

That was Caryn Gillen for me. We were in a peer mastermind pod when I brought something vulnerable to the group. Most people (lovingly!) poured in advice. Caryn then asked, “What if you did none of those things, and focused on your one thing instead?

That one moment helped me recalibrate how I want to lead, show up, and trust myself. 

Caryn is a business coach who helps coaches replace their corporate income with a clam and sustainable business — and I really wanted to bring her on.

In this episode, we talk about:
📌 Why alignment doesn’t always feel like “balance” — and what it actually looks like in a real business
📌 How to identify your true values (not the ones you absorbed from your parents or that sound good on a vision board)
📌 What it means to be magnetic without constantly talking, posting, or pushing

If you’ve been feeling like your business is technically working, but something’s still off, this is for you.

🎁 Caryn’s mini-training on discovering your values (so helpful): https://brandmagnetic.com/caryn

And make sure to grab your copy of the Ultimate Cheatsheet for a Brand Story that Converts: http://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

This is one of those episodes I recorded just for me but I have a feeling it might hit for you too. I'm in the middle of a huge transition — and even though I’ve been in business for years, this feels like the early-days chaos I never actually experienced (but have seen so many others go through).

In this one, I’m talking through:
📌 What I’m learning from Alex Hormozi, Panda Express, and my own brain
📌 Why I’m pausing my most successful program
📌 The uncomfortable truth about pivoting a business that’s already working
📌 The high-ticket offer I’m doubling down on (and the niches I’m quietly testing)
📌 The inner conflict between focus and exploring something new
📌 What I’m telling myself to stay grounded (and not spiral)
📌 How I’m handling content, outreach, and staying visible while everything shifts
📌 Why I’m not changing my whole strategy just yet

If you're navigating a weird moment in your business — where your intuition is saying one thing, but your systems and spreadsheets are saying another — I hope this one gives you some peace and permission to just LIVE this and know that you will be successful if you keep improving, and if you keep at it long enough!

And if you want to learn how to tell your brand story in a way that builds instant trust with strangers, I’ve got the perfect free starter guide waiting for you: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this week’s solo riff, I’m packing up my camera gear and heading out for a client shoot — but first, flipping on the mic to share more of what I’ve been working on behind the scenes right now at Brandmagnetic.

The way my new sharpening focus is actually playing out, how I’ve had to rewire my mindset, and the moment I realized I’d trained myself a little too well to avoid distractions (!)…  even the ones I now need to embrace.

Inside this one:
➡ What 10x actually looks like in real life (not just on a planner)
➡ How I’m rethinking the way I spend every hour of my workday
➡ The reason I’ve said no to more coffee chats lately (and how it feels)
➡ The unexpected cause of my mid-morning naps (hilarious)
➡ Why Amy Porterfield’s “before and after” video got me fired up

Whether you're feeling a pivot coming—or knee-deep in one already, I hope what I share can help you.

P.S. If you haven’t grabbed it yet, my Ultimate Cheat Sheet for a Brand Story That Converts is still free at brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode of Empire Diaries, I’m talking about something that’s been bubbling under the surface for weeks—and finally broke through like a loud, clear bell thanks to something Chat said to me.

It’s the kind of episode that feels a little scary to record. But it’s also the most me I’ve felt in a long time.

Here’s the gist: I’m making a shift, a pretty big one. I’m moving away from something I could scale… and choosing instead to follow the work that lights me up the most right now (although ALL Brand Video work is so so special to me!!). Not just in theory, but in real, make-a-move-right-now kind of ways.

This episode is for you if you’ve ever felt like you were building your business from the version of yourself you used to be… instead of the version you’re becoming. 💛

We get into:

📌 The brutally honest thing Chat told me (that kind of cracked me open)
📌 Why I’m stepping back from my course (for right now) and leaning harder into our high-end Brand Video Signature. 
📌 What it looks like to move like someone whose work is already iconic (before the world agrees)

→ Grab the free brand story cheat sheet I mentioned: brandmagnetic.com/cheatsheet

And connect with me on LinkedIn (marianahenninger) and IG (@brandmagnetic)!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

What if the best leadership strategy isn’t about strategy at all? In this episode, I sit down with Dr. William Attaway, a seasoned leadership coach who’s spent the last 30 years helping high-performers lead without losing themselves in the process.

It’s not a TED Talk or a laundry  list of hacks. It’s a conversation about what it really means to lead — with integrity, with intention, and from the inside out. But with a LOT of practical advice too (and laughs).

Here’s what we get into:
📌 Why you can’t lead anyone else until you’re willing to lead yourself. (And why that’s harder than it sounds.)
📌 The one shift that separates short-term hype from legacy-level impact.
📌 How to create influence that lasts—and feels like you.
📌 How to really manage and optimize your time as a leader of the hardest person to lead (yourself)

This one’s for you if you’ve been quietly questioning what leadership actually means in a noisy, performative world. If you’ve built the business, but still feel like you’re waiting for someone to give you permission… here’s your slip.

📥 Grab the Brand Story Cheat Sheet: brandmagnetic.com/cheatsheet
📲 Come connect on Instagram: @brandmagnetic
🎧 Learn more about Dr. William Attaway and his work at: CatalyticLeadership.net

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

his week’s episode is a little all over the place—in the best way. I’m talking about the shift I’ve been feeling in my business, the AI-generated content wave that’s making everything sound the same, and why I’m walking away from strategies that just don’t feel like me anymore.

Here’s what I get into:

📌 Why I’m doing less—and getting better results. I’m taking an intentional pause on the pre-launch marathons for now, no more building the thing while promoting the thing.
📌 The real reason I paused the Brand Video Accelerator. Not because it wasn’t working!
📌 That “Yo bro” DM that made me laugh and also... scream inside. (You’ll see what I mean.)

If you’re craving less noise and more clarity in how you show up—this one’s for you.

🎥 Want to see brand videos in action? Check out: brandmagnetic.com/brandvideos
📥 Grab the cheat sheet: brandmagnetic.com/cheatsheet
📲 Say hi on IG: @brandmagnetic

You don’t have to do more. You just have to do the right things, at the right time, for you.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

If your brand story sounds like a slow walk through your childhood or your “why,” this episode will be your loving wake-up call.

In this deep-dive with Xue Bravo on the Life and Business podcast, I untangle the very real difference between a brand story and an origin story and why most people get it completely backward. 

I’m breaking down how the right story, told the right way, collapses the trust timeline, shortens the sales cycle, and makes people say “yes” before you even get on the call. 

Here’s what we cover:
📌 The 4 Trust Triggers™️ every buyer needs to feel before they buy from you
📌 Why your favorite personal story might be the worst one to lead with
📌 How one Brand Video booked a client 4 hours after launch—no follow-up, no funnel, no chase

If you’re ready to collapse the time between “stranger” and “sold,” this one’s for you.

🎥 Want to see Brand Videos in action? Check out: brandmagnetic.com/brandvideos

📥 Grab the Brand Video Cheat Sheet: brandmagnetic.com/cheatsheet

📲 DM me and say hi on IG!  @brandmagnetic

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode, multi-8 figure founder and advisor Kelly Roach and I sit down to talk about something we both care deeply about: building a business that scales but doesn’t feel like it’s steamrolling your soul in the process. 

We’re talking about conviction marketing, human-first funnels, and how to grow without relying on tired tactics or chasing trends.

📌 Why conviction marketing hits different. Kelly breaks down the 3 types of content you need (and which one most people completely miss).

📌 How to create trust at scale. From segmentation to personal touches, this is about more than open rates.

📌 The Live Launch method. Forget cold slides and “here’s the replay” emails and learn from a strategy feels alive and aligned.

Connect with Kelly at kellyroachcoaching.com

📲 DM me and tell me your favorite takeaway! @brandmagnetic

📥 Don’t forget to grab my Brand Video Cheat Sheet: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

This one’s personal. After running the Brand Videos Accelerator for years — and watching it help amazing business owners bring their message to life — I’ve decided: this is the last round I’ll ever run it. 

This episode is a full behind-the-scenes of the decision, what led to it, and what I’m stepping into next. (Spoiler: it feels really right and I’m so excited to be welcoming the last and BEST round right now!)

Here’s what I share:
📌 Why I’m sunsetting Brand Videos Accelerator—while it’s still successful. Not every shift has to come from burnout or failure. Sometimes you just outgrow things.
📌 What I’m building instead. The demand for our higher-touch, done-for-you Brand Videos Signature is growing and it needs more of my full attention.
📌 What this means for you. If you’ve been on the fence about joining Brand Videos Accelerator, this is truly your last shot to get the attention I give our $20K+ clients at a fraction of the cost.. I explain what’s changing, when, and what the final round includes.

If you want to learn more or join us on the final days of open doors for the Brand Videos Accelerator, meet me here! >> http://brandmagnetic.com/enroll

🎥 Watch Brand Videos from past clients: brandmagnetic.com/brandvideos
📥 Grab the cheat sheet: brandmagnetic.com/cheatsheet
📲 DM me or say hi on Instagram: @brandmagnetic

Whether you’re in a season of pivoting, letting go, or dreaming bigger—I think this one’s going to hit. 

So excited for this last and best cohort!!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

We’re always told trust takes 6–12 months to build. But honestly? That’s old advice. In this episode, I’m breaking down how you can make a cold audience trust you way faster—and why it doesn’t take a million posts, endless DMs, or a perfectly polished funnel.

Here’s what we get into:

How to create a ‘trust moment’ that hits instantly. No gimmicks. Just a real story, told the right way.

Why most marketing feels invisible right now—and how to stand out. Hint: it’s not about being louder.

The real reason you don’t need a massive audience to see big results. You need connection, not just clicks.

🎥 Want to see brand videos in action? Check them out here: brandmagnetic.com/brandvideos
📥 Grab my Brand Video Cheat Sheet: brandmagnetic.com/cheatsheet
📲 Come hang out with me on Instagram: @brandmagnetic

If you’ve been feeling like “being visible” isn’t enough anymore, this episode will hit hard (in the best way). Let’s dive in.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

This episode is basically my “enough is enough” moment. The online space is loud, trust is low, and let’s be honest—people are tired of feeling like a number in someone’s sales funnel. So I’m sharing what I’ve been seeing, what I know isn’t working anymore, and what I believe is the future of marketing that actually feels good—for both you and your audience.

This one’s part pep talk, part wake-up call, and part love letter to anyone who wants to scale with soul. 

Here’s what I get into:

🔥 Why surface-level “connection” tactics are done. DMs that go straight for the pitch? Nah. We all see through it now.

🔥 What real relationship-building looks like in 2024. You don’t need to be salesy—you just need to give a damn.

🔥 Why my mission is to help the “hidden gems” stand out. If you’re amazing but buried under noise, I’m here for you.

✨ Want to go deeper on this with me? Join my free live masterclass — TRUST Triggers: How to create instant connection and accelerate sales 

👉 brandmagnetic.com/masterclass

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

So here’s the question I’ve been getting a lot lately: Is a brand video really worth it? And in this episode, I’m walking you through the actual ROI—the stuff that doesn’t just sound good on paper, but shows up in client wins, launch numbers, and those “holy sh*t, it’s working” moments.

This isn’t theory. These are real case studies from my own business and from clients who’ve used their brand video to build trust fast—and create a ripple effect that lasts way longer than one sales cycle.

Here’s what we cover:

🔥 What happened when I finally used my own brand video. Spoiler: It helped me generate 620% more revenue than the launch before.
🔥 How my clients are using theirs. From booking out without discovery calls to doubling conversion rates from cold traffic—these are the receipts.
🔥 Why ROI isn’t just about money. Yep, we’re talking about clarity, confidence, and finally having a piece of content that does the heavy lifting for you.

🎥 Want to watch some of these brand videos in action? Go to: brandmagnetic.com/brandvideos

📥 Grab the Ultimate Cheat Sheet of a Brand Video that Converts: http://brandmagnetic.com/cheatsheet

📲 Say hello!! >> http://instagram.com/brandmagnetic

If you’ve been wondering whether a brand video is really worth it... this is the episode you need!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I got yet another email this week from a total stranger that touched my heart. He’d only JUST downloaded my freebie, watched my Brand Video, and—despite swearing off new programs—wrote: “Your funnel pulled me in… but it’s how you make me feel seen that’s rare.” He’s intrigued about joining the next round of the Brand Video Accelerator (doors open April 22).

In this episode, I’m spilling:
🔥 Why your “I hate how I look on video” fear is holding you back – and how to fight it
🔥 How a 3-minute video replaced 6 months of posting (RIP social posting burnout).
🔥 The Emmy-winning trick to trimming your story (so it actually converts).
🔥 How my Brand Video spiked launch revenue by 600% (no fancy tech, just feels).

P.S. Doors to my Brand Video Accelerator open April 22nd. Want to save $$ and get the invaluable secret bonus? DM me “SWEET” @brandmagnetic on IG or email me hello@brandmagnetic.com

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

The other day I got this wild email I got from a total stranger. It completely made my day. 🥲

Shannon—a coach I’ve never met—watched my Brand Video and wrote me this novel about how it made her feel seen, understood, and just about ready to work with me. Cold lead? More like instant soulmates.

In this episode, I’m spilling:

✨ How a 3-minute video replaced 6 months of “grinding” on social media (RIP guilt trips on days I don’t have time to post)

✨ Why your “I’m not consistent” panic is unnecessary (hint: Brand videos > daily posts)

✨ The real reason people hire you (spoiler: It’s not your fancy frameworks)

✨ That time a social media guru admitted she hates posting (and why we both laugh-cried)

If you’re tired of feeling like a content robot or hiding your story because “what if people judge me?”, this episode is your permission slip to stop overcomplicating and start leveraging your exact Brand Story to build faster trust.

I’m opening the doors to my Brand Video Accelerator soon (think: AI magic + my team helping you craft a video that turns strangers into obsessed fans). I’ll only have 10 spots for the VIP “done-for-you” package. Wanna skip the neverending content hamster wheel stress? DM me @brandmagnetic or email me like Shannon did at hello-at-brandmagnetic.com.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

You’re doing all the right things—getting people onto your list, showing up, staying visible… and yet, people are still falling off. They’re unsubscribing, disengaging, or just ghosting before they ever buy. 

Today, we’re talking about the “leaky bucket” problem—the hidden reason why so many business owners struggle to convert leads into loyal, paying clients.

In this episode, I cover:
>>  A major reason why your people unsubscribe (it’s not just inbox overload)
>>  How to create instant connection so they actually want to stick around
>>  Why constant content doesn’t work—and what to do instead
>>  How one client tripled her email engagement with a simple tweak using her Brand Video
>> The Brand Video Accelerator is opening in April—this is how it can fix your leaky bucket for good.

The truth is you don’t need more content—you need more connection. And I’ll show you exactly how to make that happen.

If this episode hits home, DM me on Instagram @brandmagnetic or email hello@brandmagnetic.com—I’d love to hear your thoughts!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Two years into running my business, I’ve been reflecting on a big question: I’m incredibly PASSIONATE about what I do and I absolutely love what I do! But would I do this all over again if I knew how hard it would be?

One of the biggest revelations I’ve had since leaving my job at NBC to start Brandmagnetic is – entrepreneurship is not for everyone and it’s definitely NOT for the faint of heart. I’ve stopped telling people that “anyone can build an online business!”... I honestly believe that while anyone “can” do it – not everyone has the sheer grit and force of willpower to keep going when it gets tough.

In this episode, I’m getting real about:
- The biggest myths about starting an online business
- The unexpected challenges that hit me hard (even after a career in journalism & filmmaking)
- Why passion alone isn’t enough—and what actually keeps you going
- How I shifted my business model to work for me instead of draining me

If you’re feeling stuck, exhausted, or wondering if you’re cut out for this—this episode is for you.

Also!! The next cohort of the Brand Video Accelerator is opening soon—and I give you sneak peek into how I’m helping online biz owners stand out without feeling like they’re completely tethered to social media.

DM me on Instagram @Brandmagnetic with your thoughts!! Or shoot me an email over at hello@brandmagnetic.com— I read every single one!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Ever wonder why some people buy from you instantly while others hesitate forever? It’s not about having the best offer. It’s about trust—and most people are not building it the right way.

In this episode, I break down the 4 Trust Triggers—the four key things your audience needs to feel before they’ll ever say yes to you.

When you get these four things right, selling becomes so much easier—no more convincing, no more feeling salesy, just people wanting to work with you.

Oh, and heads up—I’m hosting a brand-new masterclass in a couple of weeks, all about accelerating trust with cold audiences so you can sell faster. Stay tuned for details!

DM me on Instagram @Brandmagnetic if this episode hit home for you—I’d love to hear your thoughts! 🚀

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

So, it’s my birthday. 🎉 And instead of following the original podcast schedule, I wanted to hit record and share a raw, unfiltered look at what’s been going on behind the scenes in my business—because a LOT has been shifting lately.

In this episode, I’m diving into:

✨ How finding the right people has completely changed my business
✨The biggest shift in my messaging (and why it’s already paying off)
✨ Why I postponed my launch—and what’s coming next
✨ What it actually takes to build trust faster (and why most people are doing it wrong)

Oh, and a HUGE heads-up: If you’ve been thinking about joining Brand Video Accelerator, don’t wait until doors officially open end of April. If you want to create a Brand Video that builds instant trust and accelerates your sales, but are not sure what’s involved and if it’s a good fit for you,. DM me on Instagram @brandmagnetic or email me at hello@brandmagnetic.com - let’s chat! 

Cheering for you as I sing hbd today! 😄

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

So, I finally got Rick Mulready on the pod, and let me tell you—we went deep into AI for online business. We’re not talking surface-level ChatGPT prompts –we’re talking custom GPTs, automation hacks, and the wild ways Rick is using AI to streamline EVERYTHING.

In this episode, we cover:

🤖 How CustomGPTs work (beyond the basics)

📚 The genius way Rick is turning books into personal AI coaches

🛠️ The biggest mistakes people make when using AI (and how to fix them)

💡 Why AI isn’t here to replace you—but it can save you a ton of time

Rick also drops some absolute gold about AI-powered workflows, his must-have AI tools, and the one thing he wishes more online business owners knew.

Plus, if you’ve ever felt overwhelmed by AI, Rick’s got a free resource that breaks down exactly how to use it to grow your business (without the tech headache).

To connect with Rick, head to Rickmulready.com and sign up for his killer newsletter.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

There is an art to turning “blah” or “zombie AI copy” into “holy sh*t, I need to read this” copy. In today’s episode Marisa Corcoran shares her take on a Word Closet and Accessories Closet. They're as fun as they sound.

Here’s the good stuff we cover:

• What’s a Word Closet? Basically, it’s a way to make your copy sound like you—and only you. Think of it as your go-to playlist, but for words.
• Why your quirks are the magic. Got a thing for white chocolate Oreos? Great, that’s your golden ticket to making people love your emails.
• Stories that make people care. Because a little slice of your life (like Marisa’s banana milkshake story) goes a long way in connecting with your audience.

And if you want a shortcut to subject lines that actually get your emails opened, grab Marisa’s 50+ Scroll Stopping Subject Lines at marisacorcoran.com/subjectlines. 

No fluff, just practical tips that’ll make your emails fun and unforgettable..

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

There are some seriously stubborn myths floating around about Brand Videos, digital marketing, and what actually gets people to buy from you. Today I’m tackling a BUNCH of them.

Like…
🚫 “If I’m good at what I do, my work will speak for itself.” (Nope.)
🚫 “People don’t care about my story.” (They do. A lot.)
🚫 “All I need to do is post more on social media.” (Spoiler: Visibility alone isn’t enough.)

I also get into:
✨ Why your actual selling power has nothing to do with your framework
✨ The wild truth about Brand Videos (and why length matters, but probably not in the way you think)
✨ What happened when I tried telling my own story—and totally flopped (!!)
✨ The one thing that makes people instantly trust (and buy from) you

Make sure to grab your ticket for my once-in-a-year live workshop UNDENIABLE. where I’ll teach you how to create that instant emotional connection—so people can’t help but say yes to you. It’s $27 (ridiculous, I know), and there are just a few VIP passes left for the first signups.

Snag your spot here! http://brandmagnetic.com/undeniable

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

So, I did something kinda wild—I finally mastered my bot. I got ChatGPT to write an email that sounded exactly like me. Scary accurate. Like, “did I secretly write this in my sleep?” level accurate. And honestly? I never thought I’d get to this point. AI didn’t replace me. It just learned from me. 

It got me thinking about a recent conversation I had with an AI expert who stressed the importance of protecting your IP from AI. 

But, truly… how important is our IP?? And isn’t all the knowledge already out there anyway?

In this episode, I’m spilling all the details:

• The impact of training ChatGPT to finally nail my voice
• Why I don’t stress about “protecting” my frameworks (and what actually sells)
• How storytelling makes people remember (and buy from) you 22x more
• Why emotional connection is THE most important part of digital marketing in 2025.

Also!! I haven’t hosted a live workshop in over a year – and I’m finally doing it again. I’m hosting a LIVE workshop called Undeniable on Feb 25, where I’m handing over my best storytelling magic to help you create that instant emotional connection—the kind that makes people obsessed with you. It’s $27 (literally the cheapest way to learn from me, ever), and the first 20 sign-ups get a VIP pass upgrade for free.

Get your tickets now at http://brandmagnetic.com/undeniable!

Want to dive deeper? Here’s where to connect:

• Follow me on Instagram: https://instagram.com/brandmagnetic
• Email me directly: hello@brandmagnetic.com
• Grab my Live Once-In-A-Year Workshop: brandmagnetic.com/undeniable

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

So many people feel so stuck on their origin stories. But here’s the thing—your audience doesn’t care about your resume. What they actually care about is how you make them feel. In this episode, I’m sharing why origin stories fall flat and how to shift to a brand story that gets people to say, “Wow, I trust this person.”

Here’s what we’re diving into:

• Why origin stories don’t really work. It’s not about where you came from; it’s about making your audience feel seen and understood.
• The 3 emotions your story needs to hit. If you can show understanding, care, and expertise, you’ve nailed it.
• How to share your story in a way that actually connects. I’m talking about the places you need to show up—like your About Me page or pinned posts—and how to make your audience feel like they already know you.

Want to dive deeper? Here’s where to connect:

• Follow me on Instagram: https://instagram.com/brandmagnetic
• Email me directly: hello@brandmagnetic.com
• Grab my Brand Video Cheat Sheet: https://brandmagnetic.com/cheatsheet

This episode is all about making your story work for you—so you can connect, build trust, and grow your business in a way that feels RIGHT!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Okay, this week, we’re talking about the thing that can make or break your marketing: trust. You know how sometimes it feels like you’re putting in all this work, showing up everywhere, and it’s still not clicking with your audience? That’s why I’m obsessed with Brand Videos—they’re like this secret shortcut to connection. Plus, I’ll tell you how Maria Wendt’s success story is a case study in trust.

Here’s what I’m sharing:

• Why trust matters more than anything else. It’s not about how often people see you—it’s about how much they actually believe in you.
• How Brand Videos can make people feel like they already know you. Once you’ve created that personal and emotional connection, it amplifies everything else you do after that.
• Why you don’t have to do all the things to stand out. There’s a smarter, more human way to connect, and it starts with doing less (but better).

If you want to check out the stuff I mentioned:

• Follow me on Instagram: https://instagram.com/brandmagnetic
• Let me know how this episode hit you!: hello@brandmagnetic.com
• Grab my Ultimate Cheat Sheet To A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

This episode is basically your pep talk for making marketing feel easier—and actually work. Thanks for tuning in!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I had such a fun (and seriously insightful) conversation with Gemma Bonham-Carter, who’s been in the online business game since way before it was cool. She started by blogging her house renovations and launching her first course during nap times, to now building custom AI assistants and hitting 100K in launches like it’s nobody’s business. Gemma’s journey is proof that you can evolve and thrive in this space without losing your sanity – and making sure that you are building a business you ACTUALLY love.

Here’s what we got into:

• The power of trust-building: Gemma shares why playing the long game with email marketing and transparency is the real secret to sales. (Of course we talked about how Brand Videos can accelerate this process!)
• What’s changing in 2025: From AI tools to buyer hesitations, Gemma breaks down what’s next for digital marketing—and how you can stay ahead.
• How to keep your business FUN: Because if you’re not enjoying it, your audience can tell. And that just sucks for you too!

This episode is packed with takeaways to help you stay inspired, use AI to simplify your biz, and actually enjoy the work you’re doing. Happy 2025!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode, I’m taking you inside my brain and my business as I completely rethink how I teach. The big idea: using AI—not just to make life easier, but to make getting results for my students so much FASTER. I’m sharing the wins, the experiments, and even a few doubts I have about this whole process.

Here’s what I dive into:

• How I’m rethinking my program with AI. From creating CustomGPTs to streamlining processes, I’m using AI to flip the script on traditional online courses.
• Why I’m testing a done-for-you portion of my group program. I’m so excited that I’ve found ways to give my students a massive head start by streamlining the heavy lifting with AI.
• How Custom-GPTs are changing online learning. I truly believe that video-based courses are dead, and if you are not making it much easier for your students to get results, it’s less and less likely your students will stay and refer you.

Want to check out what I mentioned in this episode?

• Follow me on Instagram: https://instagram.com/brandmagnetic
• Email me directly: hello@brandmagnetic.com
• My CustomGPT Training: https://brandmagnetic.com/aitraining

This episode is all about dreaming big, building smarter, and making 2025 the year everything changes. Excited to do this with you!! 🤸

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this solo episode of Empire Diaries, I’m sharing all the behind-the-scenes details of what’s been on my mind as the year winds down and we look ahead to 2025. From rethinking how I teach to setting big, exciting goals (hello, 100K launch!), I’m laying it all out for you.

Here’s what I dive into:

• Why I’m revamping my program with AI. I’m sharing how I’m using custom GPTs to simplify the hardest parts of brand video creation—for me and my students.
• The magic of being in the right rooms. How connecting with the right people has been a total game-changer for my business.
• What it takes to 10X your results. Spoiler: it’s not about working harder, more hours—it’s about doing LESS, and focusing on what really matters.

Want to connect or hear more? Here’s where to find me:

• Follow me on Instagram: https://instagram.com/brandmagnetic
• Email me directly: hello@brandmagnetic.com

This episode is equal parts planning, reflecting, and dreaming big—and I hope it inspires you to do the same. Let’s make 2025 amazing!!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Okay, so I had the BEST conversation with Inbal Claudio. She’s the talented lady behind the Like-Minded Collective and Founders Who Shabbat, and honestly, if anyone knows how to bring people together and make it feel amazing, it’s Inbal.

Here’s what we talked about:

• How to make community feel like a warm hug. You don’t need the big numbers or fancy events —it’s about creating a space where people actually feel like they belong.
• Why starting small is so underrated. Inbal started with one coffee meetup, and now—a whole movement. Proof that you don’t need to do everything all at once.
• The emotional side of community. Sometimes you just need people who get it. And it’s so great to use that to grow your exposure, influence and ultimately your business!

If you’ve been thinking about starting something—a meetup, a group, anything—this will totally give you the push you need. It doesn’t have to be perfect, just real.

Connect with Inbal over at InbalClaudio.com for all the links, including:

• The Like-Minded Collective
• Founders Who Shabbat
• Like-Minded Charleston

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

This week, I’m pulling back the curtain and giving you a real, unfiltered look at how I’m completely flipping my program upside down—thanks to AI. If you’re curious about how custom GPTs are reshaping the online course space (and making my life easier), you’re going to love this episode.

Here’s what I cover:

• Why I’m rethinking the way I teach. You probably already know this, but AI isn’t just a shiny new tool; it’s changing literally everything. 
• How custom GPTs are saving me and my students hours. From creating shot lists to planning shoot days, I’m using my AI dream team to do all of the heavy lifting for them.
• What’s next for online courses. I’m sharing my big vision for 2025 and how I’m making things faster, easier, and more impactful.

This episode is a mix of behind-the-scenes details and future-focused strategy. Whether you’re using AI already or just dipping your toes in, I think you’ll find something here to inspire your next steps. 

Here are a few things I mentioned in the episode:

• Find Kaitlyn Bourgoin here: https://customercamp.co/
• Don’t miss Seth Godin’s insights on AI and more: https://sethgodin.com

I’d love to chat about how you’re using AI. DM me on Instagram: @brandmagnetic or say hello here! >> hello@brandmagnetic.com!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Okay, let’s talk visibility—like, the kind that actually fits into your real life. In this episode, I’m chatting with Kelly Sinclair (aka the Fairy Brand Mother), and she’s got the easiest, most manageable way to start showing up more and getting noticed. Spoiler: it’s not about spending hours on Instagram or being glued to your laptop.

Here’s what we dive into:

• A Visibility Habit You Can Stick To: Kelly’s 10-minutes-a-day strategy that’s so simple, you’ll wonder why you weren’t doing it sooner.
• Making It Work for You: How to figure out where to show up and what to say, so it doesn’t feel like you’re just checking a box.
• Tiny Actions, Big Impact: Why one thoughtful email or follow-up can open doors you didn’t even know existed.
• The Social Media Reality Check You Need: Why it’s okay to skip the algorithm obsession and focus on what really matters.
• Kelly’s Ultimate Toolkit: A list of quick, doable ideas to help you stay consistent—even when life feels like a lot.

This is the stuff nobody tells you about visibility—the simple shifts that actually make it feel manageable and even fun. If you’re ready to stop overthinking and start making moves, this episode is going to be your new favorite.

Plus, Kelly’s sharing her free Ultimate Visibility Toolkit (get it at ksco.ca/empire) so you can get started right away.

Share this episode with a friend that needs more visibility and needs to hear this too!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

This week, this is what’s been happening in my business—and my life:

• I joined an amazing workshop with Katelyn Bourgoin, where I had to answer the ultimate marketing question: “How does this make me FEEL?” (Let’s just say I left with some killer insights and a better way to explain my whole Brand Video thing.)
• Black Friday is here, and—surprise!—I didn’t plan a sale. Am I pulling something together at the last minute? Probably. Will it be genius or chaos? Stay tuned.
• Oh, and I bought grounding bedsheets. Because apparently, I’m the kind of person who plugs her bedsheets into the wall now.

So grab a snack (or leftover stuffing), and let’s catch up. This episode is all about figuring things out, celebrating the wins, and laughing at the fails. DM me your favorite Thanksgiving food or your weirdest Black Friday purchase—I need to know I’m not alone.

Links I mentioned in this episode:

Snag your copy of my massively popular Brand Stories that Convert with AI mini-course! Ths is such a fantastic primer for how to tell your Brand Story!

http://brandmagnetic.com/ai

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode of Empire Secrets, I got to nerd out with Wendy Breakstone about custom GPTs. Don’t know what those are? Don’t worry—neither did I until recently, and now I’m hooked. Think of them as your personal AI assistant but cooler because it’s programmed by you. (Also, it won’t send you weird texts at 2 a.m.) Here’s what we dished about:

• WTF Is a CustomGPT?: Wendy explains it in plain English. Basically, it’s like hiring a super-smart assistant who does the repetitive stuff for you—and gives you the competitive edge by helping your students get results FASTER. 
  
  
• AI Won’t Replace You—Promise: We get real about that whole “is AI coming for my job?” panic. Short answer: Nope. Long answer: It makes you look even more brilliant while your clients get faster wins.
  
  
• How to Avoid Rookie Mistakes: Wendy shares the biggest GPT blunders (like forgetting to secure your stuff—yikes!) and how to make yours actually useful instead of meh.

We also geeked out over how these tools can free up brain space, get your clients better results, and basically make your life a lot less “why am I doing this again?” Tune in and let me know what you think!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode of Empire Diaries, I’m pulling back the curtain on my focus on a client-first business model and sharing the realizations that have reshaped my approach to growing Brandmagnetic. Overserving and overdelivering for my Brand Video Signature clients and Brand Video Accelerator students at the highest level, making sure they have exactly what they need to get the best results has been a massive priority for me in Q4. This has become more important to me – having deeper, more impactful client experiences – than growing the business more quickly. I want to build Brandmagnetic around genuine and fantastic results for everyone I work with!! Even if that means, for now, the business doesn’t grow as fast.

Here’s what I cover:

• Prioritizing client experience over quick wins: I explore why delivering exceptional service to current clients is central to my vision, even if it means slowing down on other areas like social media or new product launches – playing the long game!
  
  
• Visibility goals for 2025: My plans for increasing brand visibility and the big shift I’m making toward relationship-building and collaborations that align with my values. 
  
  
• The struggle to balance business growth and quality service: I discuss how I’m working to find balance, focusing on the programs that bring the most value to clients and resisting the pressure to chase every shiny object.
  
  
• Setting boundaries right now and saying no to scaling fast: Scaling isn’t always the answer. Here’s my internal dialogue around growth versus depth, and why sometimes I’m choosing to turn down opportunities if they compromise being there for my clients and students!

Links I mentioned in this episode:

Snag your copy of my massively popular Brand Stories that Convert with AI mini-course! Ths is such a fantastic primer for how to tell your Brand Story!
http://brandmagnetic.com/ai

The GHL (High Level) white label I’m absolutely obsessed with:
Get a 30-day free trial!
http://brandmagnetic.com/cc360

The peer-to-peer mastermind that I’m so excited to join – doors are opening NOW! 
(Only once a year so if you’re ready for this, do not miss!!)
http://brandmagnetic.com/mixermind

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode of Empire Secrets, I’m chatting with copywriter Kim Kiel about new ways to look at Black Friday. While everyone else is shouting “SALE!” from the rooftops, Kim has refreshing ideas for how to connect with your audience without getting sucked into the Black Friday chaos.

Here’s what we talk about:

• Black Friday Alternatives That Actually Matter: How to make an impact without doing the Black Friday dance—from celebrating Giving Tuesday to using your platform to show what you stand for.
• Why You Need a Swipe File (and How to Unsubscribe Like a Pro): We talk about building a swipe file for those “best of” and “what-were-they-thinking?” marketing examples, plus clearing out the inbox junk so you can focus on what matters.
• Stand-Out Sales Without the Sleaze: If you do decide to sell on BF, Kim’s got tips on stretching out your sale, bundling products, and creating an experience that feels good for everyone—no countdown timers required.

If you’re looking to do Black Friday (or not do it) in a way that feels totally in line with your values, tune in. We’re making holiday sales season feel a aligned.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode of Empire Diaries, I’m sharing some behind-the-scenes on new tools, big shifts in my strategy, and a few lessons I’m learning as I go. Here’s what I cover:

• Are Launches Dead? I don’t think so, but the way we’ve been doing them definitely is. I talk about why I think launches need a serious update and how getting to know your audience on a deeper level is a game-changer.
  
  
• CustomGPT Magic: I created two custom tools for my students that go way beyond “ideal client” profiles. Includes fears, quirks, motivations—all the stuff that makes your audience feel seen. And my students are blown away!! 
  
  
• Systems & Outsourcing (the struggle): Building a team sounds glamorous, but it’s no walk in the park. I’ll tell you what’s working for me, what’s not, and why I’m so picky about who I bring in.
  
  
• Investing in New Skills (I’m done being a courseaholic, but I couldn’t resist): I finally took the plunge and in a flash sale bout Laura Belgray’s Inbox Hero, Story Hero, and Launch Hero programs. I’m giddy like a little girl at Christmas. Especially because I need a welcome sequence, STAT.

Enjoy the inner ramblings of my brain! And if you are looking for the ultimate guide to create a brand story that creates instant emotional connection, grab your cheat sheet here! http://brandmagnetic.com/cheatsheetconvert

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode of Empire Secrets, I sit down with content strategist and podcasting expert Krystal Proffitt to talk about how to streamline content creation and leverage it for business growth. Krystal dives into her signature "Spider Web Strategy," a powerful approach for repurposing content across multiple platforms to maximize reach and impact. 

We also explore her PREP method—Plan, Record, Edit, Publish, and Market—that helps creators stay consistent and avoid burnout. Whether you're a seasoned content creator or just getting started, this episode is packed with actionable strategies for boosting engagement and growing your audience through smarter content repurposing. Plus, Krystal shares insights on monetizing your podcast with sponsorships, affiliate launches, and YouTube strategies, giving you a clear roadmap to turn your content into a revenue-generating machine.

Connect with Krystal and take her “What’s Your Hidden Content Talent” quiz here: https://krystalproffitt.com/quiz

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Imagine this: It’s noon, and you’re done with work for the day. Like, really done. Leads are flowing in, sales are happening, and you’ve got your afternoons to yourself. What if you could actually pull that off?

Jerry lays out how it all works, how video podcasting might just be the key to growing faster and working less. 

“Modcasting” is about breaking a podcast into distinct modules, each serving a specific purpose:

1 - Growing an audience: Attracting new listeners with targeted content.

2 - Engaging specific segments: Catering to different parts of the audience, creating content that resonates with different groups.

3 - Converting listeners into customers: Using podcast episodes strategically to move listeners towards making a purchase or taking action.

Then repurposing the content through short-form clips and posts, collaborating with guests and co-hosts to expand your reach and grow your show more quickly…  

The goal is to streamline the podcast creation process so you can efficiently generate leads and sales, ultimately freeing up your time and letting you run a business and be “done by lunch”. 

Connect with Jerry at modcastmarketing.com and also check out "Done By Lunch" podcast here! >> http://donebylunchpodcast.com

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode of Empire Secrets (Empire Diaries), I share how I’m seeing my business in a completely new way. There’s been this shift! I’ve moved from the big, lofty financial goals – pressure and stress and anxiety – to something deeper, a lot more meaningful. And I’m embracing what will be my new word for 2025 (or two, really) “unshakable joy.” I share so much more in the episode!

I’m also right in the middle of planning Amy Porterfield’s Brand Video—it’s a big project, tight deadlines, lots of moving pieces!! 

I also talk about the new 12-Week Year! It’s a system I swear by—breaking the year into manageable chunks. I’m reworking my signature course Brand Video Signature and creating brand new GPTs (so excited about this!!), building a new ad funnel, pitching bigger podcasts and getting all my finances in order.

Hope you enjoy this episode!!

And if you haven’t yet - make sure to grab my ultimate cheat sheet for crafting a brand story that converts! http://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches. 

We also cover:
- Clarifying roles and responsibilities
- Specialization over generalization
- Onboarding and SOPs
- Hiring for the long term, not just the launch
- Investing in skilled (vs. low cost) help
- Capturing real-time feedback during launches
- Post-launch debriefs

Emily shares practical advice on avoiding common pitfalls when working with VAs, from setting clear expectations to how to actually build a well-rounded team. She’s the master of all things “finding your unicorn VA” – and my go-to for how to maximize your VA’s potential to boost your business!

Check out Emily’s free guide to hiring a Virtual Assistant: https://emilyreaganpr.com/hire

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

So, imagine this...

You’ve been in the digital space for years. You’ve built the funnels. You’ve crafted the email sequences. But something’s missing. It’s not just about making more sales. It’s about... connecting with your people.

In today’s episode of Empire Secrets, I sit down with my gal pal Laura Kendrick, a UX launch copywriter who agrees with me – we need to bring the humanity back into digital marketing. We laugh, we riff on what it’s like to navigate in-person digital marketing events, and at one point, Laura talks about why she’s been accused of “over-giving” in business—like that’s even a thing.

Laura breaks down her VIP days, where clients come in with all sorts of needs: a broken sales funnel, maybe, or just needing clarity. And instead of pushing them through some rigid process, she listens. She adapts. They figure it out together. It’s fluid. It’s human.

We both reflect on a shift happening in digital marketing. People are done being numbers in the screenshot of someone’s stripe account touting $100K months. They’re looking for connection. Real connection. And somehow, through all the noise, we’re finding ways to make that happen.

We talk about heart, boundaries, and making marketing about more than just sales. Isn’t that what we’re all craving? To be seen. To be heard. To feel like we matter—even in a sales funnel.

This is Empire Secrets at its most personal and I hope you’ll love it!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

This week, two stories about transformation. Nadia Murdock and Casey Davidson—both coaches who wanted to stand out and build an emotional bond with their audiences. They start on separate paths, each trying to connect with their audiences, to say something meaningful, to make an impact. But something's missing. So they take the plunge to create a Brand Video.

In this episode, I go deep with Nadia and Casey, both Brand Video clients, to talk about how creating a Brand Video wasn’t just about getting their message out there—it was about crafting a story that resonates, that digs deep. What was the process like and, importantly, what were the RESULTS for their business??

If you’ve ever considered creating a Brand Video, make sure to listen to this week’s episode!!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

You’re gearing up for a launch, and the pressure is builing… But what if no one’s ready to buy? In this episode of Empire Secrets, Mariana talks with anticipation marketing expert Brenna McGowan, who believes the real magic happens way before the launch. Brenna shares how building buzz early not only reduces stress but also attracts the right clients—people who are excited and ready to say yes.

Mariana also reflects on her own experience as a student in Brenna’s program, sharing how it brought her clarity and confidence, making the launch feel smoother and more successful. If you’ve ever launched or plan to, this conversation will change how you approach it—focusing on the pre-launch for an easier and stress-free launch!

You can connect with Brenna at http://brennamcgowan.com

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Ever wanted to know exactly what a Brand Video was and HOW to keep people engaged? Why does your audience care about your story? DO they care?
What is the role of visuals in a Brand Video and how can you use them MOST effectively to drive emotions?

I answer all of these questions in today’s episode!! I explain that a brand video is a 2-4 minute video that tells the story of who you are and emotionally connects with your audience. The purpose of a brand video is to create an instant personal and emotional connection with your audience. I discuss where brand videos should live, the key elements of a brand video, how to choose the right story, and how to make a brand video emotionally engaging and relatable. I also address common mistakes to avoid, the role of visuals in a brand video, and how often to update or refresh a brand video. Finally, I offer advice for those who are uncomfortable being on camera and discuss the ROI and metrics of a brand video.

Takeaways:

* A brand video is a 2-4 minute video that tells the story of who you are and emotionally connects with your audience.

*The purpose of a brand video is to create an instant personal and emotional connection with your audience.

* Brand videos should be placed in various top-of-funnel locations, such as social media profiles, email signatures, welcome sequences, and website homepages.

* The key elements of a brand video are making your audience feel understood and cared for.

* There are two types of stories for brand videos: overcome stories and passion stories.

* To make a brand video emotionally engaging and relatable, focus on your audience and make it about them.

* Visuals in a brand video should complement and add depth to the story, illustrating emotions rather than just illustrating what is being said.

* Updating or refreshing a brand video is not necessary unless your audience or business undergoes significant changes.

* Metrics for measuring the effectiveness of a brand video can include A/B testing funnels, gathering subjective data from viewers, and analyzing the customer journey.

* Being uncomfortable on camera is a common concern, but it is important to embrace being the face of your business. Alternatively, you can consider animating your brand video.

* A brand video provides long-lasting ROI and acts as a booster for all other content in your business.



If you haven’t yet, make sure to grab my cheat sheet for understanding WHICH story to tell and HOW to create an instant personal and emotional connection with your audience! >> http://brandmagnetic.com/cheatsheet


Keywords: brand video, FAQ, frequently asked questions, emotional connection, storytelling, visuals, ROI, metrics

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

So, imagine this: you're an entrepreneur. You've worked hard, you've built something, and now people are noticing. But here's the thing—something's not quite right. Leads are coming in, but like water through a sieve, they're slipping away. Why? What is this "leaky bucket" dilemma that so many face?

In this episode of Empire Secrets, we dig into this puzzle. We start from the beginning—the very first moment a potential customer finds you. How do you make that moment count? It's not about the flashy lead magnet or the meticulously crafted welcome sequence. No, it's deeper. It's about making an emotional connection, the kind that lingers in the mind long after the first encounter.

And here's the twist: in a market where everyone's shouting to be heard, it's not just about showing up consistently. It's about showing up meaningfully. It's about using your story, your real story, to connect on a level that goes beyond the surface.

We take you through the transformative power of brand videos—those that don't just tell a story but resonate, echoing your values and mission in a way that feels personal and authentic. You'll hear from experts, get practical tips, and see real-life examples of how storytelling isn't just a tool, but a bridge. A bridge that turns fleeting interest into genuine, lasting connection.

So, whether you're just starting out or you've been in the game for years, there's something here for you. Because in the end, it’s not just about being remembered. It’s about being unforgettable.

Tune in. Let's explore this together.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

You’re scrolling through a website, looking for something—anything—that grabs your attention. Then, out of nowhere, you stumble upon a story (or bits of words) that doesn’t just speak to you—it pulls you in. You can almost feel the texture of the words, the microspecificity is INSANE. It’s talking to you as if it WERE you. You’re no longer just reading; you’re experiencing.

In this episode of Empire Secrets, we sit down with Zafira Rajan, a master of what we call sensory storytelling. Zafira isn’t just any copywriter and brand strategist—she’s someone who knows how to turn words into an experience. We talk about how she does it, how she crafts stories that not only capture your attention but make you feel like you’re right there, in the moment.

We dive deep into the art of building emotional connections through storytelling. Zafira reveals the magic of balancing your brand’s personality with the needs of your audience. It's a tricky dance, but she’s got the steps down. Whether you're working on an About Me page or creating brand copy that sings, Zafira’s insights will change the way you think about your brand’s voice.

So, if you’ve ever wondered how to make your brand stand out in a crowded marketplace, how to make it not just seen but felt—this episode is for you.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Here’s what’s up: I LOVE summer, so business looks slightly different these days (insert sun emoji). 
Instead of hustling like crazy, I’m taking time to slow down and really embody my word for this year — being INTENTIONAL. Incredibly intentional about what I’m spending my time on, and what will really get me BIG results for my time.

Dropping this new episode of Empire Secrets (the Empire Diaries series) — and sharing what I’m obsessed with right now, what I know I need to fix in my business, and what I’m really excited about (I’m going to be interviewed in a top 14 marketing podcast  tomorrow!!) 

Follow along with me for lots more on instagram @brandmagnetic. See you there!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

When it comes to being seen – there’s the regular way of doing things… (insert yawn) and then there’s ninja. 

This year if you’re not standing out and being memorable, your business is going to be forgotten. And you need to be leveraging networking that actually works (through giving FIRST) to expand your audience, and grow even more powerfully and effectively. 

If you are the kind to shy away from meeting new people (even though you know you need to!), this episode is for you!

I loved chatting with my buddy Laura Sinclair @itslaurasinclair of This Mother Means Business giving some tough love on how to get out of your shell and really work to expand your visibility!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

“Better makes BIGGER but bigger does not make better”

I came across a reel from Hormozi this week that shared this message — and it slapped me like a gentle glove in the face. I’ve been reframing the next month ahead of the doors opening for my Brand Video Accelerator program - and this is what I needed to hear. 

What if instead of focusing ALL my efforts on visibility and list growth, I doubled down on making the program actually 10x BETTER - not just bigger? How can I make the way I serve my students BETTER? The way I anticipate their needs better? The resources they can access better? Created a GPT specifically for them? Created ways to keep them going on the journey to creating their Brand Video (honestly this hasn’t been an issue - they’re on fire! But I know I’m bound to have students who need the extra push). 

How can I improve my processes and make them more efficient?

Yes, exposure is important but making your business truly BETTER is a sure way to make your business BIGGER. 

I unpack this and all the other behind-the-scenes happening in my universe right now in this shortie episode of Empire Secrets.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

If you’re on the brink of burnout (or always afraid it’s right around the corner) then you won’t want to miss my chat with Jordan Gil aka @systemssavedme.

Jordan went from a big team, multi-7 figure business to shutting it all down – and focusing on micro-tools. But the real awesomeness is in the backstory of how she ran her previous business, and how she’s running this one.

We also talk about:
* Adding humanness (!) to animations
* The magic behind VIP Days
* How to manage it all

Get access to Jordan's new tool List & Like!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

What does it take to stand out in a saturated market?

In this episode recording of a recent Masterclass, I’ll show you how to leverage your unique brand story to create deeper connections and create an asset that does the heavy lifting for you to drive sales on autopilot.

I also cover:

* How to hijack deep sales psychology to increase sales 
* The superpower of storytelling for conversions 
* How to create an emotional connection with cold audiences - FAST
* The framework for using your unique story to build trust faster, on autopilot

Turn your story into an emotion-driven sales machine 👏🏻

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Comment “47” and I’ll DM you the link to this episode!  

I read a Forbes article a while back all about @laurabelgray and her 3 “Vs” that I have now gone back to probably more than 10 times and shared more times than I can remember. 

So this week, I snagged the brilliant copywriter, storyteller and “professional procrastinator” who’s also obsessed with her business for a chat on Empire Secrets. 

We laughed half the time! – and the other half, Laura breaks down how focusing on Volume, Visibility and Velocity helped her finally break into $1M revenue/year.

Laura is best known for her brilliant emails (and book) and shares with me her entire process behind going REALLY DEEP with your audience. 

What goes into crafting authentic and compelling stories and what it means to capture the 'dark places' — whether it's sitting in dirty sweats, eating Doritos for three days, or feeling numb despite outward success. 

THESE are the micro specific details that make stories resonate on a deeper level, bringing authenticity and realness that the friendly bots just can't beat. 

Link to Empire Secrets where you find links –  or comment “47” and I’ll DM you!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

On today’s episode, I talk about what’s been happening in Brandmagneticland lately:

- Pitching BIG STUFF and leaning into the work versus each specific result. If it takes 50 tries to get a big yes, we’re still doing it.
- My takeaways from @hormozi’s $100M Leads so far including my favorite quote: “It's amazing what you can accomplish if you don't stop once you start.” 
- It’s my favorite season and I’m taking intentional summer breaks (pool! beach! watermelon! reading! @emilypaulsen knows all about this) – still working but being present for this is the best kind of alignment there is!!! 🔥☀️
- Speaking of alignment: I’ve made the conscious decision that everything I hear from anyone goes through a filter. There’s not ONE path to success and no guru out there knows what works best for ME. Only I do, and I filter everything I hear through that. 
- I’m trying on calmness for size and oh man it feels SO DAMN GOOD. I’m in my calm era and have decided never to leave. 😌

I created a cheat sheet for writing a brand story that actually converts for you. If you haven’t yet, snag it here: http://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Ever dreamed about creating a business that doesn't basically force you to burn out?

This week, I chat with my friend & online business coach for the soulful entrepreneurs Masha Goins aka the "dream midwife" about the  importance of reconnecting with your purpose and aligning it with your business FIRST, above all.

The key? Focusing on what brings you JOY.

She also talks about her strategy called "Launch and Chill", which prioritizes self-care and simplicity above all. Masha shares her own experience of building a business around her lifestyle and offers insights on creating offers that nurture and support YOU first.

Big takeaways:
* Reconnect with your purpose and align it with your business.
* Focus on joy and fun in your work, rather than getting caught up in the hustle culture.
* Prioritize self-care and simplicity in your launch strategy.
* Create offers that nurture and support you as an entrepreneur.

Connect with Masha over at her newly-launched podcast Money Magnet Mama and on Instagram @moneymagnetmama. 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Sharing more BTS of my business this week, let's gooooo 💃🏼

* The pitch that could 10X my business (and how I did it)
* Teaching quick wins vs. shifting perspectives: which is stronger?
* Collecting more data: how to prove that a Brand Video is not just a "nice to have"
* I have a new website!
* How easy it is to write copy when you talk to your audience a LOT
* It's summer -- and I need to head to the beach ASAP! ☀️ 

Comment "44"  and I'll shoot you a link to this episode! 🎧

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

When Marisa @dirty.copy sends an email, I literally rush to open it.

The seratonin is already flowing (I’m THAT) addicted - it’s become Pavlovian.

This girl writes hands down the BEST EMAILS ON THE INTERNET STREETS (rivaling @jenolmstead from @tonicsiteshop).

So like two girlies who get SUPER excited about good copy, we talk about:

➡️Her secret to crafting emails that people rush to open 
➡️ The art of storytelling in email marketing 
➡️ How keeping it "short and snappy" can dramatically boost your read rates 
➡️ The unexpected backstory of Marisa's journey from music teacher to sought-after copywriting powerhouse

Marisa is also giving away an amazing freebie on "How to write a Homepage that makes you money".
Click on this link to sign up!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Dropping today's episode of Empire Secrets, where I dive into my strategy this summer to 10x my exposure. You with me?

Here's a peek into the inner workings of my business as we embrace the summer vibes:

➡️ I’m celebrating being “Intentional”: It’s halfway through the year and I’m reflecting on my commitment to intentional actions that are growing my business. I’m taking daily walks, working out, eating 10000g of protein a day (I kid) – and holding myself TRULY accountable for every single hour of work.

➡️ BIG push for visibility: This summer is all about amplifying my presence. With plans to pitch to high-profile podcasts and invite impactful guests, it’s all systems go for increasing my brand's reach.

➡️ Learning from feedback – Had a jarring experience last week that reminded me why boundaries between personal feelings and business feedback are crucial. Sharing how this lesson is helping me grow really thick skin, exactly what an entrepreneur needs. I’m stronger and more resilient for it.

➡️ Prepping for a massive launch – September is just around the corner, and my Brand Video System is gearing up for its grand debut (insert proud mama sniffles). I'm using this summer for visibility, connection, and strategic growth.

What I’m obsessing about: Crafting content that resonates deeply with my audience.

What I desire: To seamlessly work on both personal growth and expansion in my business. Aiming for a balance that feels both ambitious and fulfilling.

What I’ve learned: That even well-intended advice needs to be filtered through the lens of my business vision and personal ethos.

What I’m working on: Boosting my visibility, refining my brand message, and preparing for a launch that feels like a celebration of all we've achieved so far.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this week’s episode of Empire Secrets, author & business strategist Amy Traugh she breaks down her signature ‘CEO Method’ – which stands for Clarity, Establishing systems and automations, Organic marketing and sales. 

We talk about what it really takes to transition from entrepreneur to empowered CEO!

• Her transformation from mompreneur to CEO
• How clarity, systems, and organic growth form the pillars of the CEO Method
• The importance of quarterly reviews for business success and staying aligned with your goals

Snag a FREE copy of her bestselling book, The CEO Method: An Entrepreneur's Guide to Business Success at amytraugh.com/freebook

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I recorded this episode yesterday – and you get the inner workings of my business: 

Thoughts on my mind:

1 - Summer is coming. Can I hit $1MM and still go to the beach everyday?

2 - Why is it that even on the most packed of days I still don’t feel like I do enough?

3 - On a related note: why do I constantly underestimate how long it takes to do things?

4 - How many VOC calls do I need? (I’ve done 25 1hr calls in the last month).

5 - Where is my quantum leap going to be? 👀

6 - Where are my middle-of-the-road people?

What I’m obsessing about: 

Marisa from Dirty Copy (as per my email from 2 weeks ago).

What I desire:

For time to slow down. For it to take less time to do great things. Impossible, I know.

My insight about getting into the right rooms.

What I’ve learned:

The Dip (Seth Godin) is the long hard slog between starting and mastery. Getting through is the only way. If it were easy everyone would do it! 

What I’m working on:

- Big launch prep in September (…but doing opening spots for a secret beta VIP group next month!)

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode, I chat with @bethnydick,the mastermind behind FameLab, about how to turn regular media exposure into a powerhouse tool for driving traffic and conversions.

What we unpack:

• How to strategically share your posts more than ONCE
• How to use media exposure for ACTUAL business growth (not just logos on your website)
• How to leverage exposure CONTINUOUSLY (to extend the impact of each thing you do)

Friend, don’t miss this episode as Beth reveals her secret sauce: not just getting media attention, but strategically driving traffic to monetize that exposure for sustained business growth.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

If you want to hear the behind-the-scenes of my business - tune in to this episode. 
May 8, 2024 - and I lay out everything I've been working on diligently - and what I've said no to. 

I've realized that this is a foundational phase for me, but the road is being prepared to scale like crazy!!

I talk about how I'm crafting a program that's going to be PERFECT for the more established business owner who wants a Brand Trailer done in record time, with high-touch support from me, and will cost a lot LESS than my done-for-you option.

The biggest lesson I'm applying this year: at this stage in my business, I have to focus on FEWER things to achieve the biggest results.  (Livin la vida "10x is easier than 2x"!)

Here's my Brand Story That Convers - with AI mini-course, on sale now. 
SUPER LIMITED TIME: For the next 20 people that buy the mini-course -- do the program, send me your script and I will send you a 5-minute loom feedback, completely FREE. Hurry!! >> http://brandmagnetic.com/ai

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

It started like a bowl of potpourri.

When Nadia and I first sat down to work on her Brand Video, I asked her to tell me her story – like most people, Nadia had no idea what parts to focus on. She knew she had a story, she knew how important it was to connect emotionally with her audience…

but she had no idea how.

So she shared with me different fragments and pieces from all different parts of her life.

🚶🏼‍♀️‍➡️The reality is, even sharing little bits will help your audience feel closer to you – kind of how you can eventually get to a city 100 miles away if you walk a few steps every day. 

But there’s a much, much faster and EASIER way for your audience to TRUST you *energetically* because they know WHO you are.

That’s when you know EXACTLY which stories will connect with them emotionally and make them feel like YOU GET them.

💨 Once you nail that story, you’re taking a Tesla and letting it drive your audience to Trust City on a beautiful ride (and not carrying them on your back one step at a time).

This week on the Empire Secrets podcast, I break down my entire process working with Nadia on her amazing Brand Video.

And, to me, this is the best payoff ever… Here’s what she said:

“This video is that extra push. You get to know me before we've even started! I think that is one of the most beautiful parts about creating a Brand Video — it takes away that five extra emails before a phone call. There's already that human connection! That's why I really wanted to do the Brand Video."

Nadia is also giving away amazing freebies!
30 Days to self-love check list  as well as a complimentary Absolute Self Love 15 min Coaching Call.
Click on this link!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

OK, what makes a truly powerful Brand Video?

It’s your person watching it and being blown away by how much you get them. 

There’s only one way to do this right: Understanding not only what they “desire” but going way deeper into their innermost needs and aspirations. 

You want your audience to feel completely understood. And you don’t want to be just seen. You want to be FELT.

In today’s episode of Empire Secrets, I share how to truly understand your audience's deepest desires and create connections that are not just deep but feel transformational. 
I’m sharing about how to go way beyond demographics to tap into the heart of what makes your audience tick.

Here's what’s in this episode:

➡️ The talk about the concept of going "15 levels deep" and why knowing your audience this intimately changes everything

➡️ The art of making them feel like "Wow, you’re in my head!"

➡️ Strategies for crafting a Brand Video that magnetizes and engages, making your brand irresistible

If this resonates, double tap and drop a 🔥! ⤵️

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

How to turn your voice into the most powerful asset for your business ⤵️

This week on Empire Secrets, I chat with @theallykennedy, the visionary behind the Wealthy Woman Movement and founder of the Six-Figure Speaker System.

When I say this girl is FIRE, it’s not an understatement!

Here’s what we cover:

➡️ Her unexpected transformation from hairstylist to top-tier speaker and coach (?!)

➡️ Why your WHY is pivotal to impactful speaking

➡️ What makes a movement and how to leverage speaking to amplify it

➡️ Building wealth from within and what true sustainability in business looks like!

➡️ How Ally shares empowerment and authenticity in every speech

My favorite part was diving into how to build a powerful movement!

Click on this link to grab your FREE Case Study & Toolkit for How to Have Your Next 6-Figure Year, Month, or Weekend with Virtual Events.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this heart-to-heart convo, @reneewarren, the powerhouse behind @wewildwomen and I talk about what PR has evolved into.

We talk about common PR myths and why it is the ultimate relationship-builder and not just a tool for visibility and she shares her blueprint for PR success.

Renée deep dives into the importance of showing up authentically, leveraging your unique story, and the power of being seen and heard in spaces that matter to YOUR NICHE. 

Don’t miss this amazing freebie!
Click on the link below : 

PROVEN EMAIL PITCH STRATEGIES TO GET YOU ON PODCASTS AND IN THE MEDIA: https://www.wewildwomen.com/proven-pitch-strategies

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

What does it take to leave a thriving career in something you love – to start & grow your own empire? 

I had the honor of sharing it all with the amazing Renée Warren, the powerhouse behind @wewildwomen, on her podcast recently.  

We discussed not just the evolution of my career but how emotional storytelling can really transform marketing.

Here's a glimpse of what we covered :

• My decision to leave a successful career in journalism & documentaries for full-time entrepreneurship
• The art and science behind creating brand videos that do more than just tell a story
• My first official year as a business owner and how storytelling has been pivotal in its growth
• The impact of a well-crafted brand video in building immediate trust, connection, and brand loyalty
• Practical advice for anyone looking to harness the power of storytelling to elevate their brand's presence and connection with their audience

I truly believe that understanding how to tell the story of YOU and your brand is KEY to standing out and creating a lasting emotional connection with your audience – and the difference between acquiring buyers and creating fans for life!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Networking skills aren’t a given. You don’t always know whether you’re doing it right – and you might unknowingly be showing up with “commission breath.”

This week, I chat with @sarahgemmel, aka the Queen of Networking who shares her best tips on how to take any meetup and turn it into a possibly powerful lead gen opp.

We uncover:

➡️ The magic behind effective networking

➡️ Why your approach to networking could be the missing piece in your lead generation game

➡️ The art of follow-ups that actually lead to meaningful collaborations

It's about being intentional, strategic, but most of all, HUMAN 😊

Check this link out!
This is a great FREE community for networking, referrals and collabs with Sarah : https://www.facebook.com/groups/962114247995594/

Check out Sarah's social here :  @sarahgemmell

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Today, I made a decision – to start pulling back the curtain on what I’m doing to build my business empire. The joys, the setbacks, the raw and unfiltered thoughts along the way, everything I’m experimenting with. I’m sharing it all in this new Diary Series.

If you’re a seasoned entrepreneur and have been at this for a while – you can skip. But if you are building this – you’re in the sleeping on the gym floor phase of your business right now – and you want to follow along as I share my journey, I’d love to have you.

I hesitated doing this for a while – I’m a seasoned filmmaker, I have SO much confidence in the results I can get for my students and clients, helping them build emotional connection and trust faster, become the GO-TO in their niche with a Brand Video… but my business is still small and growing at the pace that feels right for me.

Seeing the behind-the-scenes of other entrepreneurs’s' journeys has always sparked joy been a fascinating thing for me…, and I can’t ignore this strong feeling that I should be doing the same, I’m compelled to document this as I go… maybe for you, maybe just for me and for posterity.

This is me – without any filters. Say hello to my new series – the Empire Diaries. 

Drop a 💛 to show your love for true behind-the-scenes business stories from this here gym floor 💃🏻💃🏻

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this week’s episode of Empire Secrets, I am joined by the AMAZING @alliebjerk, Queen of Tiny Offers.

I loved chatting this week with @alliebjerk aka Queen of Tiny Offers on Empire Secrets

We dive DEEP into the magic behind having Tiny Offers in your stack, and how you can use them to dramatically scale your business.

We dig into:

➡️The strategy behind Tiny Offers

➡️How to scale your ads

➡️The power of staying focus

➡️Why evolving within your niche is crucial for long-term success

Friend, don’t miss this episode!

Tap here @brandmagnetic for a direct link

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I began this year with a big intention (my word for 2024): it’s vital to have more FUN in my business.

A few episodes back on Empire Secrets I dug into why I felt this way (mostly because my passion makes me take my business and clients so seriously! But being intentional and serious does not have to mean not having FUN, not prioritizing having fun as I grow.)

So today I share with you where and how I’m finding joy in my business — and how I’m setting myself and my team up to be super badass but also have FUN in the process. 

Tune in as I break it all down in this week's shorty episode 💃🏼

You may be in grind mode (confession: I weep a little when I see my follower count) but it’s so important to redefine success and ENJOY the journey. 

TRUST that if you are doing the right work, the results will come. ✌🏻

Comment FUN and my team will send you the 🔗 to the full episode 👏🏻

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

When Lauren Loreto from @brandgoodtime and I met, I fell in love with how FUN and original her brand and presence was. And since I’m in a new mode of having FUN in my business this year, I knew I had to bring Lauren on to share how she does that. 


In this episode of Empire Secrets, Lauren and I dive deep into the essence of infusing personality into your brand and the critical role of client experience in building trust.

We explore the dynamics of post-sale engagement and the art of over-delivering to leave your clients awed and wanting more.

Tap here @brandmagnetic for a direct link!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

When @matthew.allyn posts a reel, you stop and watch.

He is an amazing storyteller!

In this episode of Empire Secrets, Matt and I talk about showing up as your unapologetic self and why telling your personal story is so damn important.

We talk about what niching really means and really finding JOY in every piece of content you create — so you’re not always thinking of the algorithm.

Sign up for "Make Beautiful Content" free mini course here  

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I was in not one but TWO car accidents today. 
Luckily it was a very minor fender bender (a girl pulled out from a parking lot thinking I was making a turn and crashed into me), and then I completely broke off my side mirror and damaged my door pulling out of the AUTO COLLISION SHOP when I didn't see a massive power line pole in the middle of the driveway -- while I was getting a quote for the damages of the first accident. 

You gotta laugh, right?! 

There's also a lesson that came to mind, from none other than Bills quarterback Josh Allen. 

This is a shorty - where you get a dump of what's on my mind this week!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

OK. We all know we NEED good copy, but how do we actually get it??

When my friend and BRI-LLIANT conversion copywriter Jenn Whinnem is hired to write copy ahead of 7 & 8 figure launches, she doesn't skim the surface, she OBSESSES.

She's obsessed about nearly BECOMING the avatar that she is writing for, and goes to all the lengths of learning about them. (Hence the inspo for her business name Obsession Eleven)..

In this really inspiring convo, full of wit and fun anecdotes, Jenn shares what it takes to really write copy that sticks and converts, and the common misconception we have when we THINK we are our own avatar.

She also prepared a bonus JUST for Empire Secrets listeners, a true gem: a really incredibly detailed deep dive into the ins and out of her nurture sequence.

DO NOT MISS THIS. This is one of the best freebies I have spied with my little eye.

Find it (and her!) here >> http://obsessioneleven.com/empire 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Last week, I finally sat down to watch the replay of the "Ideas for 2024" summit that Stu McLaren held last December -- and I took so many notes, I just had to share. 

After a few days of masterminding, titans of the industry like Jeff Walker, Amy Porterfield, Ryan Levesque, Codie Sanchez and so many others shared their thoughts on what's working for them now and their top predictions for what's to come in the year ahead. 

So in this episode that I give you 100% permission to listen to in 2x speed, I go through all of my notes from this entire summit -- so you can see how you might apply the best ideas from the best into your own business. 

Enjoy 🥳
~Mariana   

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Bro marketing energy isn't for everyone.

This week on Empire Secrets, I chat with the brilliant Jill Stanton - the heart & soul (with husband Josh Stanton) of Screw the Nine to Five... who's now turned her energy and brilliance into her newest venture: Millionaire Girls Club.

We talk all things: the current chapter of "Screw", how she had to overcome a fear and trauma from her past around women who weren't supportive, how the vision for this new venture came to her, what her desire was and the energy she's created for women in the 7+ figures.

It's a must-listen!

Check out Jill's Millionaire Girls Club here.



 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

My mentor says: "It is CRITICAL that you have the most fun possible."

In this episode, I unpack how I see two types of "fun" in business: one is in how I show up for my audience, and the other is more internal -- focused on how my team and I actually get work done. The latter always tends to be a little harder for me to "have fun" - in part because I'm always so serious about what I do, even though I love it so much!!

So this year, I've decided to prioritize having fun in the actual WORK of the business, and, in this episode, I share my three ways for doing that:

1. Constantly identify the joy-suckers in your biz and kick 'em to the curb. Delegate, outsource, or eliminate.
2. Connect with fellow entrepreneurs. Swap stories, share laughs, keep each other motivated.
3. Celebrate EVERY win, big or small - CELEBRATE THEM.

👉🏻 For more fun times, follow me on instagram @brandmagnetic 😊
 
- 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Think branding is just about eye-catching designs and clever slogans? Nope. 

This episode of 'Empire Secrets' I chat with my gal Emily Paulsen, a brand strategist. Emily has spent 14 years mastering the art of branding, not just for the big players like Abercrombie and Fitch and Wendy's but for startups and online businesses.

In our chat, Emily takes us behind the scenes of crafting a brand that resonates. It's not just business; it's personal. She delves into how emotion drives brand loyalty and why your unique story is your brand's superpower. We're not just talking theory here. Emily shares real-world examples and practical tips on creating a brand that connects and endures.

Here's what we talk about:

• How businesses can effectively use their story to connect with customers on a deeper level.
• Consumer psychology and how it influences branding strategies.
• The significance of unique expertise in creating a brand identity.
• How brands change and adapt as businesses and their audiences evolve.
• The differences between personal and business branding and how to balance them.
• Maintaining authenticity in brand messaging and customer interactions.
• Strategies for long-term branding success and building a brand that evolves with the market.

For anyone playing the long game in business, this is a conversation you won't want to miss.

Don't miss Emily's complimentary 30-minute call to ask questions, share concerns and get expert eyes on your current brand!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this solo episode of "Empire Secrets," I look back at the ups and downs of 2023. The decisions made, all the work that happened “below the surface” – it was a true iceberg year for me!! 

And then I dive into the game-changing mindset shifts and strategies that I’m taking with me into 2024.

This is THE YEAR. Let's make it happen! 🚀💭 #EmpireSecrets #NewYearNewGoals

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode of Empire Secrets, I chat with Nicole Frazier, a dear friend who’s also a Certified Mindset Coach and explore the hidden influences of deeply ingrained beliefs and how they subtly shape aspects of your business which can lead to self-sabotage. Nicole explains the impact of these beliefs on your business, health journey, and relationships.

Nicole and I discuss how these beliefs manifest in daily behaviors, contributing to things like procrastination and imposter syndrome. She explains how the reticular activating system works as your brain's mechanism for reinforcing internal narratives. This episode offers practical strategies to identify and reshape your mindset, helping you break free from limiting patterns.

Nicole is giving away a free 15 minute morning routine that will kickstart your mindset transformation.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode of Empire Secrets, I catch up with Joanna Doiban from Financial Wellness for Women to dive into the 3 most effective financial strategies for entrepreneurs. We tackle the essentials of developing an abundance mindset and how to set money aside into 3 buckets as it comes into your business. Joanna brings a fresh perspective on investment, highlighting the benefits of cash value life insurance for wealth growth.

Mentioned in this episode:
Joanna's FREE Mama's Money Makeover tips here.
Joanna's dad's book here.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode, I wanted to share with you a brief exchange that happened in a recent Masterclass I taught. 

I share Elizabeth's brand new Brand Video... and she was not only able to share the reaction she's already gotten with it -- BUT someone in the Masterclass who had NEVER before seen Elizabeth had an incredible reaction too. 

It was incredible to see this play out... I couldn't believe my eyes, and I teared up too.

Enjoy this magical moment!

Join me for the next Masterclass, it's been called "EPIC", "Mindblowing" and "Unlike any other class I've attended."  See you there! >> http://brandmagnetic.com/masterclass

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Storytelling doesn’t have to be complicated. In this episode, I talk about two very straightforward storytelling frameworks that I use with my clients: the 'Overcome Framework' and the 'Passion Framework.' 

I also reveal the secret to a Brand story that really converts for you.

Enjoy!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I recently had the pleasure of guesting on the MSP Podcast Hosted by Paul Green, where I shared my journey from being a documentary filmmaker to becoming a brand video strategist.

In this episode, I dive into the transformative power of storytelling and its impact on building trust and accelerating sales and the importance of authentic, human-centered storytelling in business.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

"In this episode of Empire Secrets, I share a personal and insightful look into my entrepreneurial journey. These are the top five lessons I’m so grateful for that I’ve learned building a business from the ground up. 

Including how important it is to “have as much fun as possible” – as one of my mentors says.
 

This episode is packed with real-life experiences, practical advice, and motivational insights, perfect for anyone navigating the exciting yet challenging world of entrepreneurship."

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

How can we harness the unlimited and little-tapped-into power of the subconscious to breed success in our business? 

In this episode of "Empire Secrets,"  we dive into the intriguing world of hypnosis with Julie Costa, a master in clinical hypnotherapy. Julie opens up about her unique method of using hypnosis in the business and sales world, to harness the power of the subconscious for business owners and entrepreneurs. 

We talk about how hypnosis can be a game-changer in achieving goals, breaking through personal obstacles, and boosting confidence in our professional lives. Julie helps to clear up common myths about hypnosis and shows how it can be a practical tool in our day-to-day business activities.

We explore the powerful role of the subconscious mind in making decisions and growing personally. Julie shares insights from her professional journey and I bring in my experiences from my time in journalism, including stories about hypnosis. We offer a down-to-earth take on how hypnosis can help overcome the mental blocks that often stand in the way of business success. 

This episode is packed with personal stories, expert advice, and practical tips on using the subconscious to not just succeed in business, but also to grow personally! 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

What an ugly word: burnout. Today, I open up about hitting a mini-burnout last week while doing what I love—growing my business. 

I talk about the shock of hitting a wall – when what I think I could get done in a week takes 3-4 weeks instead… and how it can just sneak up on you when you least expect it.

I chat with my friend and burnout coach, April Likins, who enlightens me to the concept of micro-breaks in your day (what?? LOVE)

If you are someone who’s always running on high speed like me, this one’s for you <3

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

This conversation blew my mind. In this episode of “Empire Secrets” I Dive deep into the intricate world of human behavior, perception, and the art of sales with Elijah Bowie. Elijah unravels the layers of how our beliefs, emotions, and mindset profoundly influence our interactions, decisions, and relationships, especially when it comes to sales. It’s not just theory but practical strategies that you can immediately implement to completely revolutionize how you approach sales.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

In this episode of “Empire Secrets”, joining me is Casey from Hello Someday Coaching, a licensed sobriety coach – and a Brand Video ELITE client!  

We talk about her personal journey — from battling alcohol addiction to creating a thriving coaching business for busy women who want to change their relationship with alcohol… 

AND what it was like working on her Brand Video - what she loved and what she was scared about… and most importantly, the impact it’s had on her business. 

Can’t wait for you to tune in!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

On this episode of “Empire Secrets”, I'm sharing some thoughts straight from the heart. I recently attended an incredible networking call and had an epiphany about how we approach connecting with our audience.

We often hear the term " NURTURING LEADS " – but it’s time we rethink this. Instead of seeing people as leads, it seems so much more holistic to see people as unique individuals with stories, dreams, and ambitions. 

It's about building REAL CONNECTIONS, not just leads that need to be nurtured.

Also, some news! I'm thrilled to announce an upcoming masterclass, "How to Leverage Your Story to Build Trust Faster and 10x Your Sales." 

It's basically going to have you working IN REAL TIME ⏰ with me **LIVE** 💁🏼‍♀️ in the class on how to identify exactly which story you should tell, **how to tell it**

I'm packing in the proprietary and foundational work that I do with clients at the beginning of my Brand Video ELITE program, delivered in a workshop that'll be SUPER hands-on. 🤌🏻

Follow and DM me on Instagram @brandmagnetic, and I'll send you an invite!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

On this episode of "Empire Secrets", I chat with Lena Gosik-Wolfe, a brand strategist and designer who goes deep into why building a solid  brand identity is critical for your business. We explore how understanding your audience and crafting a compelling brand story is the blueprint for building your business “dream home”. 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Hey! It's been an amazing week soaking up the sun and hustling in my business. Here's a quick peek into what's happening on Empire Secrets:

I'm doubling down on Brand Video ELITE – this is my core offer where I help entrepreneurs create powerful, trust-building Brand Videos. Plus, I'm launching Brand Video Academy, a course to DIY your own Brand Video, with a backend membership for extra support and getting ALL your questions answered.

My week is structured with content creation, implementation, email writing, and podcasting on Thursdays. CONSISTENCY is key!

Questions or thoughts? Drop me a message. And please, subscribe, rate, and review Empire Secrets. Your support means the world! 🌟

Catch you in the next episode!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Today's episode is a bit of a throwback – I'm going to share a letter I wrote to myself exactly a year ago. 

On September 27, 2022, I sat down, pen in hand, and addressed a letter to my future self. Back then, my ambitions were grand, but I lacked clarity. Fast forward to today, and I open that letter in front of my mic and camera and read it out loud for the first time since writing it. I see how far I've come – the goals I hit and the ones I didn’t, but most importantly how my mind has completely changed. It's a journey that's transformed my approach to business, from chasing ambitions to embracing clarity.

In this episode, I'll share the ups and downs, the moments of certainty and uncertainty, and how I transitioned from a level 10 belief in my future to navigating the shifting tides of the world. 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

FRESH TAKE> I'm sharing a personal reflection that occurred during my morning routine. As I was thinking about my dream life, I couldn't help but reflect on the driving force behind my actions—the relentless pursuit of my goals. 

We've all suffered from shiny object syndrome  -- and I've come to realize that the one thing separating me from my dream life is simple: PERSISTENCE.

When I think about the badass entrepreneurs I follow, they all echo this.

Amy Porterfield says it her own way, "You only fail if you quit."💪

Let this be the reminder or gentle kick in the arse that you may need -- KEEP FREAKING GOING. 

By focusing on the right actions and pushing forward, you'll inch closer to your dream life. Make progress every day.  Make it janky,  

Tune in to "Empire Secrets" for more personal insights, inspiration, and guidance on your entrepreneurial journey.  I encourage you to share your experiences with me at mariana@brandmagnetic.com. Keep pushing forward, and together, we'll navigate the path toward your dreams.🌟

Did this resonate? ARE YOU WITH ME?? 

Pls leave a review and let me know —it means the world to me on my mission of empowering badass entrepreneurs like you WHO WON'T BE GIVING UP.🎙️📈

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

My first guest on my new podcast Empire Secrets is Becky Mollenkamp, an accountability coach with a drive to help feminist founders.

We dive into the REAL and raw side of her journey as an accountability coach for high-achieving female / feminist entrepreneurs 

We talk about OK - what does it really mean to be self-employed? Most importantly, how do we set REALISTIC goals that work for the US individually, and that will mean we’re able to keep working consistently, without burning out?

Becky, a former journalist too, shares her insights on personal branding, accountability coaching, and the value of shorter, high-impact work sessions. 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

On a regular basis *ahem ahem* I want to take you behind-the-scenes as I build Brandmagnetic! 👏🏻

This week I talk about wrapping up the first ever soft-launch cohort of Brand Video Academy, my focus building SYSTEMS in the business, and diving into Business By Design with James Wedmore.

I love to hear what you're working on, and the BTS of your empire building!

Reach out at mariana@brandmagnetic.com 😊

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

This book is a GEM.

It sounds totally counter-intuitive, I know. But 10X is Easier than 2X is taking over the entrepreneurial world right now for good reason: it's a mind-warping game-changer.

Tune in as I share my lightning fast take-aways from the book. 🔥

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

I talk about it constantly but you may have no idea...

What *actually IS* a Brand Video?

A Brand Video is a 2-4 minute video crafted to connect your audience with you emotionally. For them to understand exactly WHO you are, what you stand for. What you believe in. Why oh why you do what you do.

What is it not?

- It's not a marketing video.
- It's not a sales video.
- It's not a dancing on TikTok video.
- It's not a reel of your daughter's (really cute) birthday party.

It's an intimate, personal conversation with your audience that's ultimately conversion tool. 

Its superpower? To build trust FASTER.

Want to see a Brand Video in action?

Head on over to @brandmagnetic on Insta!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Welcome to the INTRO episode of  "Empire Secrets" with Mariana Henninger! I'm Mariana Henninger, your host - EMMY-award winning documentary filmmaker turned online entrepreneur OBSESSED with all things emotional and magnetic marketing, owning and crafting your personal story to stand out from the crowd and... building an online EMPIRE. 

Here on "Empire Secrets" I'm going to share my journey as I build my business "Brandmagnetic" from the ground up. Building an online business is hard, but it's also fun as heck. Let's do this together!

I hope you enjoy this intro episode to the Empire Secrets podcast and if you're excited for this podcast and ready for some free & fun new episodes to come, subscribe to the podcast + screenshot, share and tag me @brandmagnetic on Instagram!

See you on the next episode!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic