In this episode, host Kyle Ariel Knowles sits down with Jonathan Mast, an international speaker and AI consultant, to explore the transformative power of artificial intelligence in the business world.

Whether you're an established entrepreneur or just starting out, this episode is packed with actionable insights to help you leverage AI for your business. Don't miss out on the opportunity to amplify your skills and enhance your entrepreneurial journey!

KEY TAKEAWAYS

AI as a Tool, Not a Replacement: Jonathan emphasizes that AI is not here to take our jobs but to amplify our skills and experiences. Just like the introduction of electricity transformed industries, AI is poised to revolutionize the way we work. Entrepreneurs need to embrace AI as a collaborative tool that can enhance productivity and efficiency, allowing us to focus on what we do best.

The Importance of Audience Segmentation: One of the most powerful applications of AI is its ability to help businesses understand their customers better. Jonathan shared how AI can assist in audience segmentation, enabling entrepreneurs to tailor marketing messages to individual customers. This personalized approach not only improves customer engagement but also drives sales by addressing specific needs and pain points.

Start Small with AI Integration: For those feeling overwhelmed by the AI buzz, Jonathan suggests starting with a simple time study. By tracking your activities for a week and identifying tasks that drain your energy, you can pinpoint areas where AI can help. This practical approach allows entrepreneurs to reclaim valuable time and focus on high-impact activities that drive growth.

Jonathan shares his entrepreneurial journey, from his early days in sales and marketing to founding Whitebeard Strategies, where he helps businesses unlock the full potential of AI. Discover how AI can drive efficiency, increase profits, and deliver unparalleled value to clients.

In this insightful conversation, you'll learn:

• The importance of embracing AI for growth and success
• Practical strategies for integrating AI into your business
• How to create effective prompts for AI tools
• The significance of audience segmentation and personalized marketing
• Tips for reclaiming your time and increasing productivity with AI

LINKS

• Follow Jonathan on LinkedIn
• Follow Jonathan on Twitter
• WhiteBeardStrategies.com AI Coaching & Training
• 91-Day AI Transformation Podcast
• Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell
• Follow Kyle on LinkedIn

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Join us in this inspiring episode of the Maker Manager Money podcast as host Kyle Ariel Knowles interviews David Lindmeir, the founder and CEO of Foretopia. David shares his entrepreneurial journey, from his childhood experiences in his family's candy store to launching his first business, eWatches, and eventually founding Foretopia, an IT services consulting firm specializing in the Oracle NetSuite ERP platform.

KEY LEARNINGS

Embrace the Entrepreneurial Spirit Early On: David's childhood experience working in his parents' candy store instilled a passion for entrepreneurship. Despite witnessing the business's challenges and exhaustion, he recognized the value of hard work and customer service. This early exposure shaped his future ventures, reminding us that the entrepreneurial spirit can be nurtured from a young age.

The Importance of Scaling with the Right Tools: One of David's pivotal decisions at eWatches was implementing NetSuite as their ERP system, even when it seemed overpowered for their initial needs. This foresight allowed the business to scale effectively and manage inventory seamlessly. David emphasizes that having the right processes and systems in place is crucial for growth, a lesson that resonates with any business looking to expand.

Value-Driven Consulting: With the launch of Foretopia, David aims to provide more than just standard consulting services. He focuses on understanding clients' long-term visions and helping them achieve their goals through tailored solutions. This approach builds trust and empowers clients to think beyond day-to-day operations, fostering innovation and growth within their organizations.

In this episode, you'll learn about:

• David's early entrepreneurial influences and experiences working in his family's business.
• His transition from a career in product management to starting eWatches and the challenges he faced along the way.
• Key lessons learned from scaling eWatches to over $7 million in sales and successfully exiting the business.
• Insights into the importance of implementing effective systems and processes for business growth.
• The founding of Foretopia and its mission to help companies achieve their full potential on the NetSuite platform.
• An exciting sneak peek into DubSuite, a new app and services marketplace for NetSuite that David is launching.

Whether you're an aspiring entrepreneur or a seasoned business leader, this episode is packed with valuable insights and practical advice. 

LINKS

• Follow David on LinkedIn
• Foretopia: Oracle NetSuite Alliance Partner
• DubSuite NetSuite Apps & Services
• How to Win Friends & Influence People by Dale Carnegie
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
• Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne
• The Inner Game of Tennis: The Classic Guide to Peak Performance by W. Timothy Gallwey
• Becoming Your Best: The 12 Principles of Highly Successful Leaders by Steve Shallenberger
• Do What Matters Most: Lead a Life by Design, Not by Default by Rob & Steve Shallenberger

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In this Maker Manager Money episode, host Kyle Ariel Knowles welcomes Adam Coughlin, co-founder and Chief Marketing Officer of York IE, an innovative advisory and venture capital firm focused on helping early-stage B2B SaaS companies grow.

KEY TAKEAWAYS

The Power of Storytelling in Startups: Adam emphasized the importance of storytelling in the startup landscape. A founder's journey begins with selling a vision and an idea. Data points can validate that story as time progresses, but the initial narrative attracts people to your mission. This highlights the need for entrepreneurs to craft compelling narratives that resonate with their audience and stakeholders.

Responsible Fundraising and Pragmatic Growth: In today's evolving market, Adam shared that the approach to fundraising has shifted. Gone are the days of "growth at all costs." Instead, founders should focus on understanding their "why" and ensuring they build a sustainable business. Responsible fundraising means being mindful of the equity you give away and ensuring your growth strategy is grounded in reality. The "Rule of 40" is a great framework to consider, balancing growth and profitability to create a healthy company.

Leveraging AI as a Tool for Success: The conversation also touched on the increasing role of AI in startups. Adam pointed out that AI should be viewed as a powerful tool to help founders do more with less. However, it's crucial to have a strong strategy in place before diving into AI solutions. Founders should focus on understanding their market and crafting a unique value proposition before leveraging AI for marketing and operational efficiencies.

Explore Adam's journey from journalist to tech marketer and entrepreneur. He shares invaluable insights on the startup ecosystem, the importance of storytelling, and the challenges of transitioning from a corporate environment to the founder's seat.

We dive deep into essential topics such as:

• Responsible fundraising and pragmatic growth strategies
• The significance of understanding your "why" as an entrepreneur
• The increasing role of AI in startups and business transformation
• The unique all-in-one approach of York IE that aligns founders, investors, and their teams

Adam's passion for inspiring entrepreneurs shines through as he discusses the value of building strong relationships and creating a supportive startup environment. Whether you're an aspiring entrepreneur or a seasoned founder, this episode is packed with actionable advice and thought-provoking perspectives.

Don't miss this engaging conversation, which encourages you to keep going, start your journey, and embrace the entrepreneurial spirit!

LINKS

• Follow Adam on LinkedIn
• York IE - Advisory and Investment Firm for Technology Companies
• The Third Door: The Mindset of Success by Alex Banayan
• Follow Kyle on LinkedIn

Support the show

Welcome to the Maker Manager Money podcast! In this episode, host Kyle Ariel Knowles sits down with David Hirschfeld, the founder and CEO of Tekyz. With over 35 years of experience in software development, David shares his entrepreneurship journey, including creating the innovative Launch First methodology designed to help software startups achieve product-market fit quickly.

Here are three key takeaways from our conversation that I believe every entrepreneur and aspiring startup founder should consider:

1. Focus on Solving Real Problems: One of David's most powerful insights is the importance of building products that solve real problems you understand deeply. He emphasized that the best startups often emerge from personal experiences and frustrations. By automating tasks or addressing challenges in your own life, you can create solutions that resonate with others facing similar issues. This approach validates your idea and enhances your understanding of the market.
2. The Value of Rapid Revenue Generation: David's Launch First methodology stresses the significance of generating revenue quickly. He pointed out that many startups fail because they invest heavily in product development without validating their market. Instead, he advocates for a lean approach—developing a minimum viable product (MVP) and testing it in the market to gauge interest and demand. This strategy allows entrepreneurs to pivot or refine their offerings based on real feedback, reducing the risk of costly missteps.
3. Embrace AI as a Tool for Innovation: In our discussion, David highlighted how AI transforms the software development landscape. He shared exciting examples of how Tekyz Corp is leveraging AI to enhance project management, streamline processes, and improve customer interactions. As AI continues to evolve, it’s crucial for entrepreneurs to embrace these technologies, not just as a trend but as essential tools that can drive efficiency and creativity in their businesses.

Join us as David discusses:

• The story behind the name "Tekyz" and how it reflects the company's mission.
• The various ways Tekyz generates revenue through contract software development and upcoming SaaS products.
• Insights into the importance of understanding customer problems over just focusing on the product.
• Pivotal moments from David's early career that sparked his entrepreneurial drive.
• The impact of AI on software development and how Tekyz is leveraging it for project management and product design.
• Valuable advice for aspiring software engineers and entrepreneurs navigating the evolving tech landscape.

Whether you're an established entrepreneur or just starting your journey, this episode is packed with inspiration and practical insights.

LINKS

• Follow David on LinkedIn
• David's company, Tekyz
• David's new SaaS product, ManageReferrals.com
• Learn more about Launch 1st 
• The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick
• Follow Kyle on LinkedIn
• Subscribe to Kyle's Substack

Support the show

In this episode, host Kyle Ariel Knowles sits down with Ryan Rigterink, founder of Leaders Ops and Workgaze. Ryan shares his journey from traditional industries to entrepreneurship, discussing the importance of strategic talent management and creating workplaces where people and results thrive.

Here are three key takeaways that I believe every entrepreneur and manager should consider:

1. Empowering Individual Visions: One of the most profound insights from Ryan was the importance of recognizing that every employee has their own vision for their career and life. As leaders, it's crucial to not only focus on the company's vision but also to understand and support the personal aspirations of our team members. We can drive engagement and productivity by fostering an environment where employees feel valued and understood. This shift from a paycheck mindset to a purpose-driven approach can transform workplace culture.
2. The Role of AI in Leadership: Ryan shared his perspective on how AI reshapes the future of leadership and talent management. He emphasized that AI should not just be about generating more data but about leveraging insights to understand ourselves and our teams better. This new paradigm of "ecosystem leadership" will require us to manage not only people but also technology and their interactions. We can create more effective and empathetic workplaces as we embrace these changes.
3. Personal Development Through Adversity: Ryan's journey is a testament to the power of resilience and personal growth. After being let go during the pandemic, he took the opportunity to reflect and write his book, "Redesign Life." His experiences highlight that the most significant changes in our careers sometimes come from unexpected challenges. Embracing these moments can lead to profound personal and professional development.

Ryan dives into the impact of AI and technology on leadership and talent management, emphasizing the need for a paradigm shift in how we view the employer-employee relationship. He also reflects on his background in psychology and how it has shaped his approach to leadership and personal development.

In addition to his entrepreneurial ventures, Ryan is the author of "Redesign Life: Finding Purpose and Balance Amidst Chaos and Uncertainty." He discusses the inspiration behind his book, the process of writing it, and how it connects to his work with LeadersOps and WorkGaze.

Join us as we explore topics such as:

• The evolution of leadership in the age of AI
• The significance of personal vision in the workplace
• Strategies for enhancing employee engagement
• Insights from Ryan's personal experiences and family legacy

Don't miss this insightful conversation filled with valuable takeaways for entrepreneurs, managers, and anyone looking to make a positive impact in their professional lives!

LINKS

• Follow Ryan on LinkedIn
• Leaders Ops
• Workgaze
• Redesign Life: Finding Purpose and Balance Amidst Chaos and Uncertainty by Ryan Rigterink
• Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
• Follow Kyle on LinkedIn

Support the show

 In this inspiring episode, host Kyle Ariel Knowles sits down with Jennifer Tsay, co-founder and CEO of Shoott. This revolutionary platform offers free mini photo sessions with professional photographers. Jennifer shares her diverse journey from investment banking and documentary film production to acting and entrepreneurship.

Here are three key takeaways from our enlightening conversation:

1. Embrace Your Unique Journey: Jennifer’s path to entrepreneurship was anything but linear. From working in corporate finance to producing a documentary about divided families, she discovered her passion for creativity and problem-solving. This journey highlights the importance of embracing diverse experiences, as they can shape your entrepreneurial mindset and lead to innovative solutions. Remember, every step you take contributes to your unique story!
2. The Power of Collaboration: Jennifer emphasizes the significance of teamwork in her role at Shoott. With co-founders who complement her skills, she illustrates how collaboration can enhance productivity and creativity. In a startup environment, it’s crucial to recognize each team member's strengths and leverage them effectively. As Jennifer puts it, “I can do what she can't do, and she can do what I can't do.” This balance is essential for driving success in any venture.
3. Trust Your Gut, But Know Your Limits: One of Jennifer's most profound insights is the importance of understanding your instincts. While trusting your gut is vital, it’s equally important to recognize when to seek input from others. Jennifer shared her experience of relying on her team for judgment calls, especially in challenging situations. This approach fosters a collaborative environment and helps mitigate self-doubt, allowing for more informed decision-making.

Join us as we dive deeper into Jennifer’s journey, her insights on the gig economy, and how Shoott is changing the landscape for photographers. Whether you’re an aspiring entrepreneur or a seasoned professional, this episode is packed with valuable lessons that can inspire you to take action!

Discover how her unique blend of process-oriented thinking and artistic passion led her to create a marketplace democratizing access to professional portrait photography. With a network of over 750 photographers across 60 US cities, Shoott is changing the game for clients and creatives.

In this episode, you'll learn about:

• Jennifer's favorite roles before becoming an entrepreneur
• The impactful documentary she produced about divided Korean families
• Her transition from corporate life to the startup world
• The importance of trusting your instincts and developing your "gut"
• How acting has influenced her leadership style and decision-making
• The innovative use of AI tools in her business

Join us for an engaging conversation filled with insights on entrepreneurship, creativity, and personal growth. 

LINKS

• Follow Jennifer on LinkedIn
• Visit the Shoott Website
• 7 Rules of Self-Reliance: How to Stay Low, Keep Moving, Invest in Yourself, and Own Your Future by Maha Abouelenein
• Follow Kyle on LinkedIn

Support the show

Welcome to the Maker-Manager Money podcast! In this inspiring episode, host Kyle Ariel Knowles sits down with Justin Cao, founder of multiple thriving Amazon FBA businesses generating over $7 million in revenue. Justin shares his incredible journey from humble beginnings as a Vietnamese-American entrepreneur to achieving financial freedom and success in e-commerce. Justin is also the founder of AMZSHIFU, which teaches how to launch and master an Amazon FBA business. 

Here are three key takeaways from our conversation that I believe every entrepreneur can benefit from:

1. The 1% Better Mindset: Justin emphasizes the importance of the "1% rule"—making minor, incremental daily improvements can lead to significant long-term success. He shared how this mindset helped him transform his life, from losing weight to building a thriving business. Instead of going all in and risking burnout, focus on consistent, manageable progress. This approach applies not only to business but also to personal development.
2. The Value of Mentorship: Justin credits much of his success to the mentors who guided him. He highlights the importance of seeking out individuals who have already navigated the path you aspire to take. Mentorship can provide invaluable insights, accountability, and encouragement. As Justin says, "You need someone who knows what that top mountain looks like to guide you." This reminds us that we don’t have to go it alone; resources and people are willing to help us succeed.
3. Customer-Centric Thinking: One pivotal shift in Justin's business strategy was changing his perspective from that of a seller to that of a customer. By focusing on how to serve customers better and meet their needs, he was able to create a successful product line. This customer-first approach is crucial in any business, as it fosters loyalty and encourages repeat purchases. Remember, it's not just about making a sale; it's about building relationships and providing value.

In this episode, you'll learn about:

• The importance of the "1% better every day" mindset and how it transformed Justin's life.
• The role of mentorship in overcoming challenges and achieving success.
• Justin's early entrepreneurial struggles and the pivotal moments led him to Amazon FBA.
• Actionable strategies for product selection, marketing, and scaling your Amazon business.
• Insights into building a brand and leveraging Amazon's ecosystem for long-term success.

Justin also discusses his passion for giving back, his experiences as a mentor, and the legacy he aims to create through his foundation. Whether you're an aspiring entrepreneur or looking to scale your existing business, this episode is packed with valuable insights and motivation.

LINKS

• Follow Justin on Instagram 
• Subscribe to Amazon Millionaire Mentor on YouTube
• Amazon Shifu Website 
• EmpireFlippers.com
• Follow Kyle on LinkedIn

Support the show

Welcome to the Maker Manager Money podcast! In this inspiring episode, host Kyle Ariel Knowles sits down with Amber Gaige, a third-generation entrepreneur and founder of Far Beyond Marketing. Amber shares her unique journey from earning a vocal performance degree at Baylor University and singing Opera professionally to becoming a successful marketing expert and international best-selling author.

1. The Power of Clear Copy: Amber emphasizes that effective marketing starts with clear and compelling copy. Communicating what your business does and how it solves your customers' problems is crucial. She says, "Most people come off a website in four seconds or less." Your messaging needs to grab attention quickly and focus on the customer, not just the business. Remember, the story's hero is always the customer, and your role is to guide them.
2. Consistent Branding Matters: Amber highlighted the importance of consistent branding across all platforms in our discussion. Your visuals should align with your messaging to create a cohesive experience for your audience. Whether you're a fun and flirty brand or a serious corporate entity, how you present yourself can significantly impact customer perception. As Amber wisely noted, "How do you feel? What kind of person do you want to do business with?" This self-awareness can help attract the right customers who resonate with your brand.
3. Understanding Your Customer Demographics: Amber's insight into customer demographics was one of the most eye-opening moments from our chat. Many businesses assume they know their customers, but they are often surprised to find out who is buying from them. It's not just about basic demographics; understanding the psychographics—why customers choose your product or service—is essential. This knowledge allows you to tailor your marketing strategies effectively and engage your audience more deeply.

Discover Amber's four Cs of effective marketing: clear copy, consistent branding, customer demographics, and channel management. Learn how these crucial elements can help you effectively reach your customers and achieve sustainable growth in your entrepreneurial journey.

Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with practical advice and inspiration to help you thrive.

Key Highlights:

• Amber's background in music and how it shaped her entrepreneurial journey
• The significance of the four Cs of marketing
• Insights on the role of AI in modern marketing
• Tips for understanding your customer demographics
• The importance of consistent branding and storytelling

Links:

• Far Beyond Marketing Marketing Agency Website
• Follow Amber Gaige on LinkedIn
• The Far Beyond Marketing Guidebook: Stop Being Duped by Ineffective Marketing by Amber Gaige
• Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen by Donald Miller
• Marketing Warfare by Al Ries, Jack Trout
• The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib
• Follow Kyle Ariel Knowles on LinkedIn

If you enjoyed this episode, please like, subscribe, and share it with fellow entrepreneurs!

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Join us in this exciting Maker Manager Money podcast episode as host Kyle Ariel Knowles sits down with Ken McKenzie, the visionary founder and CEO of Fresh Victor. With over 20 years of experience in the spirits and craft beverage industry, Ken shares his journey from co-founding Republic Tequila to launching Fresh Victor, a premium line of all-natural, cold-pressed mixers for cocktails and spirit-free drinks.

Here are three key takeaways from our discussion:

1. The Power of Connection Through Food and Drink 🍹
   Ken emphasized the importance of connecting with people over food and drink. Growing up in a large family, he learned that shared meals create lasting memories and foster relationships. This philosophy is at the heart of Fresh Victor, where the goal is to bring people together through delicious, all-natural mixers. As entrepreneurs, we should remember that our products can create experiences that resonate with our customers on a personal level.
2. Perseverance is Key 💪
   Ken's journey was filled with challenges, from navigating the complexities of the beverage industry to ensuring the freshness of his products. He highlighted that perseverance is essential for any entrepreneur. There were moments when he questioned whether he could continue, but he reminded himself of the bigger picture and the joy his product brings to people. This mindset is crucial for anyone facing obstacles in their entrepreneurial journey.
3. Innovation in the Beverage Space 🥂
   With the rise of non-alcoholic and low-alcohol drinks, Ken pointed out a significant shift in consumer preferences. He believes crafting non-alcoholic drinks can be as complex and valuable as traditional cocktails. This opens up a world of opportunities for innovation in the beverage industry. As entrepreneurs, we should be aware of these trends and be ready to adapt our offerings to meet the evolving needs of our customers.

In this episode, you'll learn about:

• The inspiration behind Fresh Victor and its unique flavors, including the award-winning grapefruit and sea salt and cactus pear and pomegranate.
• Ken's philosophy is about connecting people through food and drink and how it shapes the culture of hospitality.
• The challenges of creating fresh mixers and the importance of maintaining quality and shelf life.
• Insights into the evolving landscape of non-alcoholic beverages and the growing demand for mocktails.
• Ken's journey of perseverance and the lessons he's learned along the way.

Whether you're a beverage enthusiast, an aspiring entrepreneur, or simply curious about the world of mixers, this episode is packed with valuable insights and inspiration. Don't forget to check out Fresh Victor's website for delicious cocktail and mocktail recipes!

LINKS

• Follow Ken on LinkedIn
• Fresh Victor Website
• Follow Kyle on LinkedIn

Support the show

In this episode of the Maker-Manager Money Podcast, host Kyle Ariel Knowles welcomes Mei-Yung Lee, the president and CEO of Ageless Zen Incorporated. Mei shares her inspiring journey from her roots in Hong Kong, where she was influenced by her father's work as a herbal medicine doctor, to becoming an entrepreneur through acquisition.

Founded in 2016, Ageless Zen is a boutique manufacturer of premium natural skincare and supplement products. Mei discusses the company's unique business model, which integrates ancient wisdom with cutting-edge science to create effective health and beauty products. She also highlights the company's philanthropic efforts through the Ageless Zen Circle of Giving Foundation, which supports organizations like MetaViver, which are dedicated to funding research for metastatic breast cancer.

Key Takeaways:

1. The Power of Integrating Ancient Wisdom with Modern Science
   Mei's father inspired her to study herbal medicine, shaping her approach to creating natural skincare and supplement products. She emphasizes merging traditional knowledge with cutting-edge research to develop effective solutions. This integration benefits consumers and highlights the potential of combining different fields to innovate and create unique offerings.
2. Focus on Community and Philanthropy
   One of the standout aspects of Ageless Zen is its commitment to giving back through the Ageless Zen Circle of Giving Foundation. Mei's vision is to create a self-funding model that supports schools and non-profits while providing consumers with high-quality products. This approach demonstrates that businesses can thrive while positively impacting their communities. It's a reminder that success is not just about profit; it's also about purpose.
3. Navigating Challenges in International Expansion
   Mei candidly shared her experience expanding Ageless Zen internationally, highlighting the importance of establishing a strong domestic foundation before venturing abroad. Her advice to focus on what you do well before entering new markets is invaluable for entrepreneurs. It’s a lesson in patience and strategic growth that can help prevent common business scaling pitfalls.

Join us as Mei shares her insights on entrepreneurship, the challenges of expanding internationally, and the importance of community partnerships. Discover how Ageless Zen provides high-quality products and empowers consumers to support local charities and schools through purchases.

Key Topics:

• Mei's entrepreneurial journey and background
• The philosophy behind Ageless Zen's product development
• The importance of philanthropy in business
• Challenges and lessons learned in international expansion
• How consumers can support nonprofits through Ageless Zen

Links:

• Ageless Zen Website
• Ageless Zen Community Partnership
• Follow Mei Lee on LinkedIn
• Follow Kyle Ariel Knowles on LinkedIn
• Watch the Video Episode on YouTube

Support the show

Join us as Mohamed "Mo" Ahmed, Ph.D., shares his journey from software engineering to entrepreneurship, his challenges transitioning from a maker to a manager, and the importance of developing a resilient mindset. He discusses his Entrepreneurial Conditioning Framework, which emphasizes the significance of mindset in navigating the ups and downs of the entrepreneurial journey.

In this episode, we dive deep into the entrepreneurial journey and explore valuable insights that can help aspiring and seasoned entrepreneurs.

KEY TAKEAWAYS

1. The Importance of Mindset: Mo emphasizes that entrepreneurship starts from within. He developed the Entrepreneurial Conditioning Framework to help founders cultivate the right mindset. It’s not just about having a great idea; it’s about maintaining a resilient and balanced mindset to navigate the ups and downs of the entrepreneurial journey. As Mo puts it, “If you are not in the right mindset, you will have the wrong perspective.” This is a crucial reminder for all of us to focus on our internal state as we pursue our goals.
2. The Role of Mentorship: Throughout the episode, Mo discusses the significance of having mentors, advisors, and a supportive community. He outlines three essential roles: a mentor to challenge your mindset, an advisor to guide you through business decisions, and a network of friends and family who understand the entrepreneurial journey. This holistic approach to support can make a world of difference, especially during challenging times. As Mo wisely states, “You have to have someone with you; it’s going to feel lonely sometimes, but it doesn’t have to be always.”
3. Navigating Exits and Identity: One of Mo's most profound insights is the misconception surrounding exits. Many entrepreneurs merge their identity with their startup, making it difficult to cope when the company is sold or changes hands. Mo shares his experience transitioning from founder to just being himself after an exit, highlighting the importance of separating one’s self-worth from the business. This perspective can help entrepreneurs maintain their mental health and resilience during significant transitions.

In this episode, you'll learn about:

• The entrepreneurial conditioning framework and its development
• The balance between innovation and execution
• The importance of mentorship and community support
• Key strategies for building resilience as an entrepreneur
• Insights from Mo's book and personal experiences with startup challenges and successes

BOOK RECOMMENDATIONS

• The Inside-Out Entrepreneur: Become the Entrepreneur You Were Born to Be by Mohamed Ahmed
• The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You by Rob Fitzpatrick
• Start with the Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
• The Infinite Game by Simon Sinek

Whether you're an aspiring entrepreneur or a seasoned business owner, this conversation is packed with valuable insights and practical advice to help you thrive in your entrepreneurial journey.

FOLLOW

• Follow Mo Ahmed on LinkedIn
• Boundless Founder Community
• Boundless Founder on YouTube

Support the show

Steven Ethridge is the Chairman and CEO of Ethridge and Associates. With over 30 years of experience in strategic communication, coaching, and consulting, Steven brings a wealth of knowledge to the table, particularly in Neuro-Linguistic Programming (NLP) and its application in sales training.

Here are three key takeaways from our conversation:

1. The Power of Mindset in Sales: Steven emphasizes that a successful sales approach begins with the right mindset. His "Sales Mindset Transformation" training program focuses on helping salespeople identify and eliminate limiting beliefs, negative emotions, and self-doubt. By fostering a positive mindset, sales professionals can enhance their confidence and competence, leading to better performance and results.
2. Understanding Your Audience: One of the most critical aspects of effective communication is using the audience's language. Steven shares a powerful example from his experience with a banking client, where a simple shift from "we pay more interest" to "you earn more interest" transformed their marketing message. This highlights the importance of listening to your audience and using their exact words to resonate with their needs and motivations.
3. NLP Techniques for Sales Excellence: Steven's unique approach to sales training incorporates NLP techniques modeled by top performers in various industries. His five-step sales process—establishing rapport, asking the right questions, uncovering needs, presenting offers, and closing the sale—provides a structured framework for sales professionals. This method not only enhances their skills but also aligns their communication with their prospects' unconscious motivations.

Join us as Steven explains NLP, how it can help individuals and businesses achieve excellence, and the unique approach he takes in his sales training programs. He discusses the importance of mindset, effective communication, and understanding clients' unconscious motivations to drive sales success.

Discover Steven's journey into the world of NLP, its impact on his clients across various industries, and the common mistakes marketers make in their campaigns. Whether you're an entrepreneur, a sales professional, or simply curious about NLP, this episode is packed with valuable information and practical tips.

Don't forget to subscribe for more episodes focused on entrepreneurship, management, and financial success!

Key Topics:

• What is Neuro Linguistic Programming (NLP)?
• The importance of mindset in sales
• Common mistakes in marketing communication
• Steven's journey and experiences in NLP
• Overview of Steven's sales training program

LINKS

• Follow Steven on LinkedIn
• Steven's Website: Ethridge.com
• Follow Kyle on LinkedIn

Support the show

Tonya Lawson is a multifaceted entrepreneur, professional musician, and SEO specialist who empowers other entrepreneurs. We talk about her journey and the valuable lessons she's learned along the way. Here are three key takeaways:

1. The Importance of Diversifying Income Streams: Tonya shared her experience of relying solely on her music studio for income, which left her feeling vulnerable when her county considered discontinuing a program that allowed her to teach during school hours. This fear prompted her to diversify her income sources and explore blogging, online courses, and coaching. The lesson here is clear: don’t put all your eggs in one basket! As entrepreneurs, we should seek multiple revenue streams to ensure financial stability.
2. Mindset is Everything: One of Tonya's most powerful insights was the significance of mindset in achieving success. She emphasized that everyone has the potential to create multiple income streams, but many people hold themselves back with limiting beliefs. We can manifest our ideas into reality by empowering ourselves with education, a positive mindset, and doing the work. This is a reminder that our thoughts can either propel us forward or keep us stuck—choose wisely!
3. Authenticity Builds Trust: In today’s digital world, it’s easy to get caught up in social media's curated perfection. Tonya encourages entrepreneurs to be unapologetically themselves, sharing their successes and struggles. We can foster deeper connections with our audience by being genuine and relatable. Remember, people resonate with real stories, not just highlight reels!

Join us as Tonya shares her journey from a clarinet player passionate about music to a thriving solopreneur who helps others build diverse passive income streams. Discover how she transitioned from teaching at university to creating online courses, blogging, and coaching while emphasizing the importance of mindset and personal branding.

In this episode, you'll learn about:

• Tonya's unique background and how her childhood shaped her entrepreneurial spirit
• The importance of diversifying income streams and avoiding the "one income source" trap
• Strategies for niching down and building a strong online presence
• The key performance indicators (KPIs) to track for business success
• How AI tools can streamline workflows and enhance productivity

Whether you're a musician, a creative, or looking to escape the corporate grind, this episode is packed with valuable insights and actionable tips to help you on your journey to financial freedom.

Remember to check out Tonya's YouTube channel and website for more resources, and let's help her reach her goal of 1,000 subscribers!

LINKS

Follow Tonya on YouTube

Tonya's Website

Follow Kyle on LinkedIn

Support the show

In this episode, host Kyle Ariel Knowles sits down with Brett Trainor, a former corporate professional who traded his 30-year corporate career for entrepreneurial freedom. As the founder of the Escapee Collective and host of the Corporate Escapee podcast, Brett shares his journey of helping corporate professionals find their path to independence.

Join us as we dive into Brett's story of leaving the corporate world, his challenges during his transition, and the valuable lessons he learned. Discover how he empowers GenX professionals to break free from the 9-to-5 grind without sacrificing their income and learn actionable strategies for achieving work-life balance.

KEY LEARNINGS

1. The Power of Time Management ⏰
   Brett emphasizes the importance of reclaiming your time after leaving the corporate grind. He shares how he initially struggled with guilt over not being productive every minute of the day. However, he learned to structure his time effectively by creating intentional time blocks for strategic work, meetings, and personal activities. This shift allowed him to embrace his newfound freedom and prioritize what truly matters in life.
2. Mindset Shift: From Employee to Entrepreneur 💡
   One of the most enlightening aspects of our conversation was Brett's perspective on the mindset shift required to succeed as an entrepreneur. He highlights that many corporate professionals underestimate their skills and experience. Brett encourages listeners to recognize that they have the capability to solve problems for small businesses, which can lead to lucrative opportunities. It's about taking action and not letting self-doubt hold you back!
3. Building a Supportive Community 🤝
   Brett's journey led him to create the Corporate Escapee community, where he connects like-minded individuals who are navigating their own paths to independence. He shares how this community has grown to nearly 1,700 members, providing a space for support, collaboration, and shared experiences. The importance of networking and building relationships cannot be overstated, and Brett's story is a testament to the power of community in achieving entrepreneurial success.

If you're feeling stuck in your corporate job or contemplating a career change, this episode is a must-listen! Brett's insights and experiences will inspire you to take that first step toward your own entrepreneurial journey.

In this episode, you'll also learn about:
-The tipping point that led Brett to leave corporate life
-How he detoxed from the corporate mindset and embraced his newfound freedom
-The importance of time management and prioritizing health
-Insights into the corporate escapee community and the opportunities available for those looking to transition
-Tips for finding your first client and building a successful freelance career

Whether you're contemplating leaving your corporate job or simply seeking inspiration, this episode is packed with insights and motivation. 

LINKS

• Follow Brett on LinkedIn
• Follow Brett on TikTok
• Corporate Escapee Podcast
• Corporate Escapee Website
• Follow Kyle on LinkedIn

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Glenn Poulos has started and sold two businesses and recently acquired his third. He's an author who wrote Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career Selling. Glenn's also a podcaster who hosts the Profit Powerhouse podcast.

Three Key Takeaways from Glenn's Episode

1. Never Sit in the Lobby: Glenn emphasizes the importance of being proactive and engaged when meeting clients. His mantra, "Never Sit in the Lobby," serves as a reminder to always be prepared and present. Instead of zoning out on your phone while waiting, use that time to mentally prepare, recall past interactions, and have something valuable to offer when your client arrives. This approach not only sets a positive tone for the meeting but also demonstrates your commitment and professionalism.
2. The Power of Genuine Connections: One of the biggest misconceptions in sales is that you can rush rapport-building. Glenn highlights the importance of being genuine and taking the time to understand your clients. He warns against "implied familiarity," which can lead to misunderstandings and discomfort. Instead, focus on active listening and building authentic relationships. This not only enhances your credibility but also fosters trust, making it easier to close deals.
3. Sales vs. Marketing: Glenn clearly distinguishes between sales and marketing, which is often misunderstood. He points out that while marketing generates leads and creates awareness, sales is about closing deals and building relationships. Understanding this difference is crucial for anyone in the business world. As Glenn puts it, "The real sales guy wants to be in front of clients closing deals," and that’s where the real magic happens.

LINKS

• Follow Glenn Poulos on LinkedIn
• Glen's Book Never Sit in the Lobby
• Glenn's Profit Powerhouse Podcast on Spotify
• Glenn's Profit Powerhouse Podcast on Apple
• Follow Kyle Ariel Knowles on LinkedIn

This episode is packed with practical advice and insights that can help you elevate your sales game and build lasting relationships in your business endeavors. Whether you're an aspiring entrepreneur or a seasoned sales professional, there's something valuable for everyone.

Discover the insights from Glenn's book, "Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career Selling," where he discusses practical sales strategies, the importance of face-to-face interactions, and how to build genuine relationships in sales.

Glenn also discusses the differences between starting a business from scratch and acquiring an existing one, the role of AI in sales, and the significance of making lasting impressions. Whether you're an aspiring entrepreneur or a seasoned sales professional, this episode is packed with valuable advice to inspire and motivate you.

KEY TOPICS
-Glenn's career journey and new business ventures
-Insights from "Never Sit in the Lobby"
-The importance of face-to-face selling
-Overcoming misconceptions in sales
-The role of AI in modern business practices

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I'm thrilled to announce the latest episode featuring the incredible David J. Greer, an entrepreneurial coach with over 40 years of experience in the business world. David has a wealth of knowledge to share, especially for those navigating the entrepreneurial journey.

Here are three key takeaways from our enlightening conversation:

1. The Importance of Vision: David emphasizes that having a clear vision is crucial for entrepreneurs. He recalls how a simple field trip in his youth sparked his desire to merge computers and business. This vision propelled him for over 25 years! As entrepreneurs, we often get caught up in the day-to-day grind and lose sight of why we started our businesses in the first place. David encourages us to reconnect with our original motivations and, if necessary, create new visions for the future.

2. Conscious Choices Over Control: One of David's most profound insights is that there is no such thing as work-life balance—only work-life choices. Many entrepreneurs struggle with the urge to control every aspect of their business, which can lead to burnout. David advocates making conscious choices about where to focus our energy and time. By doing so, we can avoid the pitfalls of workaholism and ensure that we are present for our business and personal lives.

3. Embracing Vulnerability: In our discussion, David highlights the emotional component of entrepreneurship that often goes unaddressed. He believes sharing our fears and vulnerabilities can foster stronger team relationships. While maintaining professionalism is essential, being open about our challenges can create a more supportive and understanding work environment. This vulnerability can ultimately lead to greater collaboration and innovation.

David discusses the importance of setting goals, maintaining a vision, and the emotional aspects of entrepreneurship. He emphasizes the need for entrepreneurs to be aware of their strengths and weaknesses and how to manage their time and energy to avoid burnout effectively. With insights from his book, "Wind in Your Cells," David provides valuable cultural, strategic planning, and team alignment strategies.

Join us as we explore topics such as:
-The balance between ambition and self-care
-The emotional challenges of entrepreneurship
-The significance of vision and goal-setting
-Insights on addiction and recovery in the entrepreneurial journey
-Practical strategies for business growth and personal development

Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with inspiration and actionable advice to help you navigate the challenges of entrepreneurship. Don't forget to like, subscribe, and share your thoughts in the comments!

LINKS

David J. Greer's book WIND IN YOUR SAILS: Vital Strategies That Accelerate Your Entrepreneurial Growth

David J. Greer's Website

Follow David on LinkedIn

Follow Kyle on LinkedIn

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Welcome to the Maker Manager Money podcast! In this episode, host Kyle Ariel Knowles sits down with self-made millionaire Sean Ginsberg, who has built an impressive $75 million portfolio. Sean shares his revolutionary PCA Premium Client Attraction System, which focuses on personalized value, targeting high-quality prospects, and mastering the art of follow-up.

Discover how Sean transformed his life after being expelled from high school and learned the importance of believing in himself. He discusses the pivotal moments that led him to success, including his journey into real estate and the mentors who shaped his path.

In this episode, you'll learn:

• The significance of clarity in your vision and goals
• How to effectively close sales and attract premium clients
• The importance of journaling and self-reflection in personal growth
• Strategies for businesses to improve their sales processes and systems
• Why capping commissions can hinder success in sales

Join us for an inspiring conversation that will elevate your sales game and motivate you to take action in your entrepreneurial journey.

Sean's Website

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Welcome to the Maker-Manager Money Podcast! In this episode, host Kyle Ariel Knowles talks with Greg Shove, CEO of Section and a seasoned entrepreneur with over 30 years of experience in the tech industry. Greg shares his journey through the ups and downs of building successful businesses, including his insights on the myths of Silicon Valley and the importance of persistence.

Greg discusses his personal goals, including spending time with his grandchildren and riding the AI wave in his ventures. He dives deep into the transformative power of AI, offering actionable advice on how entrepreneurs can leverage tools like ChatGPT and Claude to streamline workflows and enhance productivity.

Join us as we explore the realities of entrepreneurship, the grind behind startup success, and the evolving landscape of AI technology. Whether you're a seasoned entrepreneur or just starting, this episode is packed with valuable insights and inspiration.

Key Topics:

• Greg's entrepreneurial journey and lessons learned
• The impact of AI on business and education
• Balancing work and personal life as an entrepreneur
• The importance of managing expectations in startup culture
• Practical advice for harnessing AI tools

Links:

• Follow Greg on LinkedIn
• MBA Quality Online Education at Section
• From AI Hype to Working Prototype Machine & Partners
• Personal Math with Greg & Taylor
• Enneagram Insitute (and Test)
• Follow Kyle on LinkedIn

Greg's Book Recommendation
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

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In this heartfelt special episode on Maker Manager Money, Lyn Christian, Master Certified Coach (ICF MCC), Executive Coach, Business and Life Coach, Speaker, Amazon Best Selling Author, and Owner of SoulSalt Inc. dives deep into the complexities of grief and the importance of acknowledging our emotions after losing a loved one. Join us as Kyle Ariel Knowles shares his journey following the tragic loss of his son, Jake, to suicide.

Lyn explores the concept of "throwing the bullshit flag" on societal norms surrounding grief, discussing how grief is often misunderstood and underappreciated. Kyle reflects on the lessons he learned about love, loss, and the necessity of community during times of sorrow.

Discover the significance of allowing ourselves to grieve, the power of vulnerability, and the importance of finding meaning in our experiences. We also touch on practical strategies for coping with grief, including journaling, support groups, and the healing power of physical activity.

Whether you've experienced loss or want to understand the grieving process better, this episode offers valuable insights and encouragement. Remember, it's okay not to be OK, and your feelings are valid.

TOPICS COVERED
-The journey of grief after losing a child
-The importance of community and support
-Practical coping strategies for grief
-The role of vulnerability in healing
-Understanding the long-term nature of grief

RESOURCES MENTIONED
It's Okay That You're Not Okay: Meeting Grief and Loss in a Culture that Doesn't Understand by Megan Devine

Finding Meaning: The Sixth Stage of Grief by David Kessler

Grief.com Resources and Support Groups

University of Utah's Caring Connections Grief Support

Soul Salt: Your Personal Field Guide to Confidence, Purpose, and Fulfillment by Lyn Christian

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In this Maker Manager Money podcast episode, host Kyle Knowles sits down with Kevin Biebelhausen, an investor and business owner based in North Carolina. Kevin shares his journey into Entrepreneurship Through Acquisition (ETA), a unique path to business ownership that focuses on acquiring established, profitable companies rather than starting from scratch.

Discover how Kevin's fund, Fruition Capital, targets B2B companies at least 10 years old and generates between $1 to $2 million in EBITDA. He explains why acquiring an existing business can be easier than chasing venture capital. He offers powerful insights on betting on yourself and building sustainable wealth through business ownership.

Throughout the conversation, Kevin discusses his background, including his experience as a professional opera singer and how it has influenced his approach to business. He also shares valuable advice for aspiring entrepreneurs, particularly those transitioning from corporate careers or military service.

Join us for an inspiring discussion highlighting ETA's potential and the importance of finding your own path in entrepreneurship.

Key Topics:

• What is Entrepreneurship Through Acquisition (ETA)?
• The benefits of acquiring established businesses
• Insights on investing in small to medium-sized businesses
• Kevin's journey from opera singer to business owner
• Advice for transitioning military veterans and corporate professionals

Links:

• Learn more about Kevin Biebelhausen at biebelhausen.com
• Connect with Kevin on LinkedIn

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In this episode of "Maker Manager Money," Kyle Ariel Knowles had the pleasure of speaking with Spencer Howard, a credit card loyalty program and travel rewards expert and founder of Straight to the Points (STTP). Spencer's journey into the world of travel rewards began after a career in politics, where he honed his skills in research and communication. He shared how his background in political science from Notre Dame and his experiences running political campaigns prepared him for the entrepreneurial path he eventually took.

Spencer's passion for travel and deal hunting led him to create STTP in 2017. He aims to help business owners and everyday travelers demystify credit card points and maximize their travel experiences without breaking the bank. His award-alert newsletters curate the best deals on premium cabin flights, making it easier for subscribers to book luxury travel.

During our conversation, we explored Spencer's transition from politics to travel writing, his unique approach to building a newsletter, and the importance of engaging with his audience. He emphasized the value of personalized consulting and how he helps clients optimize their points strategies. We also discussed the various credit card strategies he recommends for small business owners, highlighting the benefits of using business credit cards to earn more points.

Spencer shared insights into the growth of his newsletter, which started as a hobby and has now grown to around 10,000 subscribers. He explained the different subscription options, including a premium tier offering more in-depth travel insights. We also touched on the challenges of navigating the complex world of travel rewards and how Spencer aims to simplify that process for his readers.

As we delved deeper into Spencer's personal life, he opened up about his experiences with mental health, the impact of his parents on his life, and his passion for travel. He shared some of his favorite travel destinations, including Taiwan, and has on his bucket list to attend the Monaco Formula One race.

Spencer's enthusiasm for travel and helping others experience the luxury of flying business class was evident throughout the episode. He also discussed the tools he uses to manage his business, including MailChimp and Simple Texting, and how he balances work with family life, especially as a new father.

This episode is packed with valuable insights for anyone interested in travel rewards, entrepreneurship, and turning a passion into a successful business. Join us as we uncover Spencer's story and learn how to use credit card points to create unforgettable travel experiences.

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In this episode of "Make or Manage Your Money," Kyle Ariel Knowles had the pleasure of speaking with Roger Einstoss, the CEO and co-founder of Braintly. This company connects U.S. businesses with top-tier software engineering talent in Latin America. Roger's entrepreneurial journey is inspiring, from his childhood days of selling burned CDs to leading a successful international business.

Roger shared insights into his educational background, highlighting his decision to pursue a technical school specializing in informatics, ultimately leading him to a software engineering degree. He recounted his early professional experiences, including his first job as a junior developer and his transition into management, where he learned the complexities of leading a team and navigating interpersonal dynamics.

As we delved deeper into his story, Roger explained how he and his co-founders identified a significant opportunity in the nearshore outsourcing market. They founded Braintly in 2012, and within a year, they secured their first client in Silicon Valley. Roger emphasized the importance of networking and collaboration, mainly through his involvement with the Entrepreneurs Organization (EO), which has provided him invaluable support and connections throughout his entrepreneurial journey.

We discussed Braintly's services, including staff augmentation and complete project teams, and how they cater to the needs of U.S. companies looking to build engineering teams in Latin America. Roger elaborated on their projects, often working with technology-driven companies that rely on software for their operations.

Much of our conversation focused on artificial intelligence's impact on the software development landscape. Roger shared his thoughts on the future of work for developers, the importance of maintaining foundational knowledge despite the rise of AI tools, and how Braintly is leveraging AI to enhance its recruitment processes.

As we wrapped up the episode, Roger reflected on the challenges and rewards of being an entrepreneur. He candidly discussed the difficulties of making tough decisions regarding team members and his company's profound impact on the lives of talented individuals in Argentina, providing them with opportunities to work for U.S. companies and improve their quality of life.

This episode is a must-listen for anyone interested in entrepreneurship, software development, or the evolving landscape of work in the age of AI. Roger's story is inspiring and offers practical insights for aspiring entrepreneurs looking to navigate their journeys in the business world.

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In this episode of the Maker-Manager Money Podcast with Kyle Knowles,  I had the pleasure of reconnecting with Jeanette Oku, a marketing pioneer and influencer marketing expert, who joined me from Berlin. Our conversation delved into her journey from journalism to establishing a global agency called BeyondInfluence, as well as her insights into the evolving landscape of the creator economy.

We kicked off the episode by discussing Jeanette's recent experiences at various marketing conferences in Paris and Dresden. She highlighted a particularly impactful influencer marketing conference in Paris, which focused on the intersection of creators and marketers. Jeanette shared her excitement about the event and the valuable connections she made, including a reunion with a friend from California.

As we transitioned into the core of our discussion, I revisited a topic we touched on in our previous conversation: the shift from the term "influencer" to "content creator." Jeanette elaborated on her predictions for influencer marketing in 2025, noting that the market is becoming increasingly saturated, which may lead to a decrease in influencer fees. She emphasized the need for influencer marketing to be recognized as a legitimate discipline within marketing strategies, rather than just an add-on.

Authenticity emerged as a key theme in our conversation. Jeanette argued that genuine content is more important than ever, especially in a world flooded with polished marketing materials. She pointed out that audiences are drawn to real, relatable content, and that brands must allow influencers the freedom to express their authentic voices.

We also explored the potential for older generations, such as Gen X and baby boomers, to thrive as influencers. Jeanette shared a fascinating anecdote about a campaign she worked on featuring retirees on TikTok, demonstrating that there is indeed a market for diverse age groups in the influencer space.

As the conversation progressed, we shifted our focus to the role of artificial intelligence in marketing. Jeanette explained how AI tools can streamline content creation and enhance marketing strategies, but she cautioned against relying on AI without a clear understanding of the problems one aims to solve. We discussed the importance of using AI to complement human creativity rather than replace it.

Towards the end of our chat, we touched on Jeanette's personal life, including her beloved cat and her daughter's transition to university. We also discussed her artistic pursuits, such as knitting, and the balance between work and personal creativity.

Finally, I asked Jeanette for book recommendations, and while she admitted she hadn't read much recently, she suggested the classic "Master and Margarita" by Mikhail Bulgakov, emphasizing its timeless relevance.

This episode is packed with insights for aspiring entrepreneurs and marketers, offering a fresh perspective on the future of influencer marketing, the importance of authenticity, and the transformative potential of AI in the creative space. Join us for an engaging and thought-provoking discussion that will inspire you to navigate the ever-evolving world of entrepreneurship and marketing.

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In this podcast episode, Kyle Ariel Knowles had the pleasure of speaking with Mike Hoffmann, an inspiring entrepreneur who has transitioned from a corporate career to building a successful vending business. Mike's journey began in rural Iowa, where his father's entrepreneurial spirit influenced him, and he even ran a lemonade stand as a child. After graduating from the University of Kansas with a degree in exercise science, he entered the world of collegiate strength conditioning, working long hours and realizing the need for financial freedom.

Mike's first taste of entrepreneurship came when he purchased a rental property as a strength conditioning coach in St. Louis. This experience sparked his interest in real estate investing. Still, it wasn't until he moved to Silicon Valley to work for Sparta Science that he truly immersed himself in the startup culture. During his time there, he learned valuable lessons about accountability, transparency, and the importance of having a clear vision for success.

The conversation took an interesting turn when Mike shared how his experiences traveling for work during the COVID-19 pandemic led him to discover the potential of the vending machine business. After witnessing the high margins on vending machine products in airports, he decided to take the plunge and install his first combo vending machine at an apartment complex near the University of Oregon. With minimal investment and a commitment to learning, Mike quickly saw success, generating significant profits from his initial machine.

As we delved deeper into his entrepreneurial journey, Mike discussed the importance of having a solid support system, including a good CPA and legal counsel, to navigate the complexities of running a business. He also emphasized the value of understanding tax advantages as an entrepreneur, which can significantly impact one's take-home pay.

Throughout the episode, Mike shared insights on scaling his vending business, the importance of community among fellow entrepreneurs, and his passion for helping others start their vending routes through his website, Vendingpreneurs.com. He also touched on his broader vision of creating passive income streams, which he believes is essential for achieving financial freedom and spending more time with family.

Listeners will find this episode not only informative but also motivational, as Mike's story exemplifies the power of perseverance, adaptability, and entrepreneurial spirit. Whether you're considering starting your own business or looking for ways to create passive income, Mike's journey offers valuable lessons and inspiration for anyone on the entrepreneurial path.

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SUMMARY

In this episode of the Maker Manager Money podcast, I had the pleasure of speaking with Jill Wright, the founder of Executive Shine, a company that has transformed the art of shoeshining into a meaningful service experience. With over 38 years of experience, Jill operates locations in both the Denver and Charlotte International Airports, but her story goes far beyond just shining shoes.

Jill's approach to business is deeply rooted in love and connection. She emphasizes the importance of asking, "What does love look like here for the person in front of me right now?" This guiding principle has shaped her leadership style and the culture at Executive Shine. From her ranch in Colorado, where she raises horses and chickens, Jill has developed an innovative training program called the Shine Experience, which focuses on creating high-functioning teams through a service-oriented culture.

During our conversation, Jill shared her personal journey, including her early experiences with horses and how they taught her about energy and connection. She recounted a pivotal moment with her trainer, who advised her to be mindful of how her energy impacts those around her. This lesson has been instrumental in her approach to leadership and service.

We delved into the concept of HeartMath, a practice that emphasizes heart-brain coherence and the importance of connecting with others from a place of love rather than fear. Jill explained how this practice has influenced her interactions, both personally and professionally, and how it can help individuals navigate stress and build authentic connections.

The episode took a poignant turn as I opened up about my own journey of grief following the loss of my son, Jake. Jill offered insights on how to channel grief into love and connection, emphasizing that unexpressed love is often what we carry in our hearts after a loss. Her perspective on using personal experiences to foster deeper connections with others resonated deeply with me.

Jill also shared her entrepreneurial journey, highlighting her rebellious spirit and desire to create something meaningful. She discussed the importance of hiring individuals who align with her core values and the significance of developing a diverse team that can bring unique perspectives to the table.

Throughout our conversation, Jill's passion for serving others and creating a culture of love and connection was evident. She reminded me that true leadership involves vulnerability and the willingness to honor the unique gifts of each team member.

TIME STAMPS

00:00:00 - Introduction to the Podcast and Guest
00:01:53 - Jill's Life on the Ranch
00:02:23 - Jill's Passion for Horses and Dressage
00:03:11 - The Connection Between Humans and Horses
00:05:22 - Energy Awareness and Its Impact
00:09:00 - Channeling Energy Through the Heart
00:10:53 - Understanding HeartMath
00:14:02 - The Importance of Heart-Brain Coherence
00:19:04 - Navigating Grief and Loss
00:20:55 - Finding Purpose Through Pain
00:31:05 - Jill's Early Life and Entrepreneurial Spirit
00:33:05 - The Birth of Executive Shine
00:39:00 - Building a Team and Delegation
00:43:07 - The Importance of Authenticity in Leadership
00:55:02 - The Power of Connection Over Perfection
00:58:18 - Hiring for Love and Impact
01:00:07 - Expansion of Executive Shine Locations
01:01:45 - The Journey to Washington, D.C.

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In this captivating Maker Manager Money podcast episode, Kyle Knowles sits down with Glen Calvert, co-founder of Kaizan AI. This innovative startup leverages artificial intelligence to enhance client satisfaction and retention. Glen shares his entrepreneurial journey, from his early days in traditional publishing and online advertising to his groundbreaking work in the e-sports industry. 🚀

What Listeners Will Learn:

🎯  Passion and Persistence: Glenn's entrepreneurial journey is a testament to the power of passion and persistence. From starting multiple startups to venturing into AI, Glenn's story highlights the importance of staying committed to your vision and continuously learning and adapting along the way.
🎯 Embracing AI for Business Growth: Glenn's journey with Kaizan AI showcases the potential of AI in enhancing client relationships and driving business growth. By leveraging AI models for client priorities and pain points, Glenn demonstrates how technology can revolutionize traditional business practices and improve customer satisfaction.
🎯 Startup vs. Corporate Mentality: Glenn's insights on the differences between working in startups versus corporate environments shed light on the unique challenges and opportunities each setting presents. His advice to aspiring entrepreneurs emphasizes the need for resilience, adaptability, and a willingness to embrace chaos in the startup world.

Whether you're an aspiring entrepreneur, a seasoned business owner, or fascinated by the transformative power of AI, this episode is a must-listen.  🎧

🔥 #ArtificialIntelligence
🌟 #Entrepreneurship
💡 #Innovation
🤝 #ClientService
💻 #Startups

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In this episode of Maker-Manager Money with Kyle Knowles, Kyle dives deep into the world of AI-powered content marketing with guest Cody Schneider, a trailblazer in the AI-first company landscape. The conversation is lively and engaging, with the host and guest discussing strategies and tools for successful podcasting and content marketing.

Cody Schneider, the CEO and co-founder of Swell AI plus co-founder of Drafthorse AI, shares his expertise in blending technology with marketing to create innovative solutions. From his early days selling sneakers to his strategic role in influencer marketing and SEO, Cody's entrepreneurial journey is a testament to the power of innovation, perseverance, and strategic thinking in today's digital age.

The discussion focuses on the two common paths in podcasting: building a business to sell advertisements or using a podcast as a go-to-market mechanism for a business. Cody emphasizes the importance of leveraging podcasts to build relationships and generate revenue through high-ticket services.

The conversation also delves into the practical applications of AI in content marketing, with Cody sharing insights on how AI can automate content creation, distribution, and optimization. The episode highlights the potential of AI tools like Swell AI in streamlining content workflows and maximizing organic traffic growth.

The episode offers valuable insights and practical tips for entrepreneurs and business owners looking to leverage AI in their content marketing strategies. The engaging and informative discussion between the host and guest creates a dynamic listening experience for listeners interested in the intersection of AI and content marketing.

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Russ Warner, a seasoned sales, marketing, and operations expert, shares his inspiring entrepreneurial journey on the Maker Manager Money podcast with Kyle Knowles. From his early days selling candy door-to-door to co-founding Ghost Boards, a venture he propelled to over 10 million in sales, Russ's story is one of relentless dedication, creativity, and business acumen. His expertise spans traditional and digital platforms, offering invaluable insights into mortgage trends and business best practices. His visionary approach has scaled his company and cultivated a culture of trust, collaboration, and opportunity within his team.

What Listeners Will Learn:

🎯 No Excuses: Russ's journey from selling candy door-to-door to co-founding a successful business teaches the importance of relentless dedication and a no-excuses mindset in entrepreneurship.

🎯 Balancing Act: Russ's experience of managing a day job with a mortgage company while running Ghost Boards as a side hustle highlights the challenges and rewards of balancing multiple commitments.

🎯 Building Trust: Russ emphasizes the importance of cultivating a culture of trust, collaboration, and opportunity within a team, sharing insights on success by delivering unmatched value and innovation to customers and partners.

🎸 #entrepreneurship
🎹 #sidehustle
🥁 #businessacumen
💪 #noexcuses
🎧 #digitalmarketing

Tune in to the Maker Manager Money podcast to hear Russ Warner's inspiring story and gain valuable insights into entrepreneurship, balancing multiple commitments, and building a culture of trust within a team.

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Dive into the world of strategic marketing with Sarah Noel Block on the Maker Manager Money podcast. This episode features Sarah, founder of Tiny Marketing, sharing her journey from a corporate marketer to a successful entrepreneur. Discover her unique approach to event marketing, the development of her strategic framework, and her expertise in leveraging AI and digital tools. Learn how Sarah's innovative strategies help small businesses clone their favorite customers and shorten sales cycles. This episode offers valuable insights for anyone interested in marketing, entrepreneurship, and personal business growth.

Key Learnings

• Event Marketing Excellence
  Sarah shares valuable insights on maximizing the impact of event marketing, emphasizing its role in business growth and customer engagement.
• Innovative Marketing Strategies
  Sarah elaborates on her unique approach to marketing, utilizing AI and digital tools to create efficient and targeted campaigns.
• Identifying Your Ideal Customer
  Sarah underscores the critical importance of pinpointing your ideal customer, explaining how this clarity can significantly enhance marketing effectiveness and business success.

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In this enlightening episode of the Maker Manager Money podcast, Kyle Knowles sits down with David Doty, an entrepreneur who left Wall Street to revolutionize the food industry in Utah. Starting with his early days washing dishes at 16, Doty's journey through finance and law school, to his strategic pivot towards acquiring and nurturing local food businesses, is nothing short of inspirational. David's approach isn't just about business growth but fostering community and culture within the food and beverage industry. His story is a testament to passion, innovation, and entrepreneurship's power to create lasting impact.

David is CEO and Founder of Kensington Asset Management, which owns:

• Lehi Bakery
• Magleby's
• Edna's Market & Grill
• Summit Pizza Co.
• Twisted Sugar

What Listeners Will Learn:
🎯 From Dishes to Riches: Doty's transition from a dishwasher to a food industry visionary shows the power of following one's passion.
🎯 Strategic Growth: Learn about Doty's approach to sustainable business growth, including owning real estate and nurturing a community-focused culture.
🎯 Inspiring Entrepreneurship: Doty's journey encourages listeners to pursue their entrepreneurial dreams, highlighting the importance of adaptability, hard work, and vision.

🍽️ #FoodIndustry
🚀 #Entrepreneurship
📈 #BusinessGrowthStrategies
🏠 #RealEstateInvestment
💼 #Leadership

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Brian T. Franco is the Founder and Managing Partner of Meritage Partners, a leading M&A advisory firm based in Newport Beach, California. With nearly two decades of experience, Brian is an expert in guiding companies toward successful exits, having deployed over $2 billion in capital across diverse industries such as Architecture, Engineering, and Construction (AEC), healthcare, tech, B2B, and B2C services.

Key Learnings

• Stay focused on your core strengths as you scale. As entrepreneurs grow their companies, they often get distracted by day-to-day operations and lose sight of the strengths that made them successful in the first place.
• Exhibit consistent leadership. Leading a scaling company while remaining steady and reliable in your overall vision and approach provides comfort and direction to employees amidst rapid changes.
• Systemize processes where possible. Rather than trying to control everything themselves, successful entrepreneurs build or utilize systems and processes to streamline operations. This empowers managers to scale efficiently.

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Daniel Driggs is the founder of Crisp Catering. The birth of Crisp Catering coincided with the birth of his first child. While celebrating this joyous occasion in the hospital, Daniel, alongside his wife Abby, envisioned creating the world's best catering company. This idea sprang from Daniels's frustrations about the lackluster and often uninspired food served at wedding receptions. Daniel saw an opportunity to revolutionize this by offering freshly prepared, diverse, and delicious catering options. Since that epiphany, Crisp Catering has experienced meteoric growth, catering to over 1,200 events across more than 200 locations in Utah. Daniel and Abby have remained a formidable team throughout this journey, embodying the core values that make Crisp Catering stand out: honesty, care, hard work, kindness, a hunger for improvement, and a focus on others. Before founding Crisp Catering in 2021, he honed his skills and understanding of the industry as the Catering Manager for Thirst Drinks. Daniel earned a Bachelor’s degree in English from Utah Valley University.

Key Learnings

• Core Values as a Foundation: Crisp Catering's six core values are central to its operations and culture, driving trust and excellence. This approach shows how strong values are crucial in shaping a company's identity and success.
• The Power of Effective Marketing and Sales: Daniel's use of aggressive marketing tactics on digital platforms illustrates the significance of understanding your audience and leveraging modern techniques to scale a business quickly.
• Personal Drive and Entrepreneurial Spirit: Daniel's journey from a young entrepreneur to the owner of Crisp Catering demonstrates the importance of personal drive and initiative in achieving business success and the value of forging your own path.

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Scott Robbins is the Founder of Aspen Press. Scott has been in the printing industry since 1989. He spent his first eight years in production, then moved into management and sales positions before founding Aspen Press in 2002. Aspen Press first started doing commercial printing, dove into carton packaging, and recently added flexible packaging to its list of capabilities. Aspen Press & Packaging is a G7, FSC/SFI, and GMP-certified commercial printing and packaging company occupying a 100,000-square-foot building in Salt Lake City, Utah. They are a two-time winner of Utah’s Best of State and have been ranked nationwide since 2013 among the top 400 printers in Printing Impression Magazine.

Key Learnings

• Early Hard Work Pays Off: Scott's journey from humble beginnings, doing odd jobs like lawn mowing and working at a pallet yard, to becoming the founder of a successful printing company, Aspen Press, illustrates the value of hard work and perseverance from an early age.
• Seizing Opportunities and Adaptation: Scott's career progression from being a delivery driver to a successful salesperson and eventually starting his own company highlights the importance of seizing opportunities and adapting to new roles and challenges.
• Investment in Growth and Innovation: The growth of Aspen Press from a small printing company to a large, diversified enterprise, particularly the expansion into carton and flexible packaging, demonstrates the significance of reinvesting in the business and innovating to meet market demands.

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LaSean Smith is a visionary investor and business strategist. With a background in software at Amazon and Microsoft, LaSean has deep expertise in artificial intelligence, behavioral economics, and systems engineering to reshape the landscape of business strategy. With over $450 million in capital deployed and several patents to his name, LaSean is a trailblazer in utilizing AI and machine learning to drive business success. His book, Values-Based Business Design, is an Amazon bestseller, reflecting his successful approach to high-growth product development. As founder of CAGR Investments, he propels software companies to exponential growth, emphasizing financial returns, relationships, and time efficiency. LaSean's philosophy, deeply rooted in Stoicism, focuses on reaction mastery and the vital roles of position, people, and process in achieving business success. 

With a wealth of experience from tech giants like Amazon and Microsoft, LaSean shares invaluable insights on entrepreneurship, values, and the future of business. 

KEY TAKEAWAYS

Know Thyself: The Power of Personal Values: LaSean emphasizes the importance of having a clear set of personal values, encapsulated in his North Star: "Know thyself, make things, stay free." This concise philosophy serves as a guiding principle, helping him navigate the complexities of entrepreneurship. He believes articulating your values keeps you accountable and attracts like-minded individuals—co-founders, investors, and customers—who resonate with your mission. In a world that often feels polarized, being transparent about what you stand for is more crucial than ever.

The Discrepancy Between Intentions and Actions: We delved into the common gap between what people say they value and how they actually behave. LaSean suggests a simple yet powerful shift in language: instead of saying "I can," commit to "I will." This subtle change fosters accountability and clarity in our commitments. He challenges listeners to identify the values they would defend even at the cost of their business. This reflection can lead to a more authentic and purpose-driven approach to entrepreneurship.

Innovation vs. Operational Excellence: LaSean argues that not all companies need to chase technological innovation to succeed. Instead, he advocates for focusing on operational excellence and finding innovative products or services to deliver to the market. He highlights that many successful companies are not inventors but rather exceptional operators who understand their customers and can execute effectively. For entrepreneurs, especially those with limited resources, building a cash-generating machine should be the priority before venturing into the realms of invention or innovation.

LINKS

• Follow LaSean on LinkedIn
• CAGR
• Values-Based Business Design: Modern Product Development for High-Growth Companies by LaSean Smith
• The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel

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Melanie Webb is a powerhouse in health and fitness. Melanie was raised in Orem, Utah, went to BYU, spent a year as an environmental consultant in Washington, D.C., and seamlessly transitioned into the fitness industry, eventually founding WebbWell and creating the innovative WebbWell App.  She's not your typical personal trainer; Melanie takes fitness beyond the gym, leading outdoor fitness adventures that blend the physical with nature. Her unique approach, drawing from her rigorous science background at BYU and her experience as a wildlife biologist, has redefined personal training for successful business professionals, especially those sacrificing personal wellness for career success.  Melanie's story is one of bold risks and transformations, from quitting a Master’s in Nutrition to working at the famous Equinox gym in D.C., frequented by high-profile politicos. 

Key Learnings

• Passion for fitness and nature: Melanie has a deep passion for fitness, health, and connecting with nature. This passion stems from her athletic background, her science degrees in physiology and biology, and her experience working outdoors as a wildlife biologist. She seeks to share her wisdom and integrate fitness with nature.
• Entrepreneurial drive: Melanie has strong entrepreneurial instincts - from dropping out of grad school to focus on training clients, to starting her own outdoor fitness retreat business, to now building an innovative fitness app. She is continuously learning, evolving her business model, taking risks and pushing boundaries. Her clients and adventures have shaped her business journey.
• Commitment to transformation: As a trainer, Melanie is deeply committed to guiding people through meaningful transformations - whether overcoming addictions and health challenges or preparing ambitious professionals for extreme adventures. She takes a holistic approach focused on mind, body, emotion, and nature to create change. Her empathy, patience, and belief in human potential come through.

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Stephen Kerin is the founder and director of Scale Digital, a specialist affiliate agency in London that delivers high-impact performance advertising services that give your business a competitive edge - working with all the major media partners, including addressable content, search, price comparison, incentive, re-targeting, display prospecting and more. With vertical specialisms including fintech, energy/switching, eSports, e-learning, and retail - all emphasizing sustainability. Stephen is also a pre-seed investor at Kaizan and 59A.

Key Learnings

• Experience: Stephen has extensive experience in digital media and advertising, having worked in the industry since the 1990s. He saw the rise of the internet and search engines and pivoted his career to focus on digital. This gives him valuable insight into digital trends.
• Motivation: Stephen is motivated by the digital media space and keeps up with the latest technologies like AI. He eagerly adopts new tools at his agency to make processes more efficient. This willingness to embrace change helps him stay competitive.
• Relationships: Stephen understands the importance of relationships and networking in business. His investments and partnerships grew from connections made over years of working in the London ad tech sector.

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Jeanette Okwu is a pioneer and thought leader in influence and brand ambassador marketing. As Founder and CEO of BEYONDinfluence, she helps clients leverage influencer and ambassador partnerships to achieve revenue, performance, and transparency goals. With over 20 years of experience across Fortune 500 brands, startups, and agencies - plus extensive time in the US, China, and Europe - Jeanette offers deep expertise in social media, digital marketing, and emerging technologies. She champions putting data and storytelling first. A former journalist, she has an infectious passion for all things digital. Jeanette is an advisor and steering committee member of major industry organizations like the American Influencer Council and Branded Content Marketing Association. She shares her insider knowledge through speaking engagements, podcast interviews, and hosting her podcast, Influence By Design. Jeanette is fascinated by how consumers interact with brands and aims to devise win-win influencer strategies that engage audiences.

Key Learnings

• Love of language: Jeanette has a deep passion for words, language, and storytelling, stemming from her background in journalism and literature. She studied Russian and French literature and originally became a journalist before transitioning into marketing and influencer work. This love of stories informs her approach to influencer marketing.
• Influencer marketing pioneer: Jeanette is an early pioneer in the influencer marketing space, having recognized the potential of platforms like YouTube, Instagram, and Pinterest back in 2010 for leveraging "internet personalities" to achieve marketing objectives. Her agency focuses on matching brands with influencers in an authentic way.
• Marketing approach: Jeanette takes a sophisticated, data-driven approach to influencer marketing, using technology to analyze audience demographics and measure campaign performance. She emphasizes the importance of setting clear objectives, reporting insights, and tracking attribution. She also predicts affiliate marketing through influencers will grow as brands want to see direct ROI.

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Kyle Shannon is the Founder and CEO of Storyvine, a guided video production technology platform that guides you to tell a specific story, like a patient journey or constituent story, using your phone. Kyle is the co-creator and publisher of Everyday AI, the Founder of AI Salon, and also the chief generative Officer at Content Evolution. He also live streams nightly on TikTok at AI Learning Lab. In the mid-1990s, he was the cofounder of agency.com - one of the first digital agencies. Kyle is a trained actor and writer. He earned a BFA in Theater from Penn State.

Key Learnings

• AI evangelism: Kyle is incredibly passionate about and committed to generative AI. He recognizes the massive potential of AI like ChatGPT to transform the world and wants to help as many people as possible understand and get curious about it.
• Reinvention and creativity: Kyle believes AI will usher in a "great renaissance" - an era of amplified human expression, innovation, and reinvention across many domains. He has witnessed many people rapidly reinvent themselves professionally by creatively applying AI tools in just months.
• Community building: Community is very important to Kyle. Through platforms like his TikTok lives and the AI Salon, he aims to create trusted networks where people can learn, explore, work, and play together with AI. He values relationships over tactical skills, which he thinks will increase in the AI-driven future of work.

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• Why Jordan and two partners started a new marketing agency
• What Jordan loves most about being an entrepreneur
• How entrepreneurship puts you in the driver's seat

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Discover the entrepreneurial spirit that's redefining the tech education landscape as we sit down with Michael Zaro, the innovative mind behind V School and Smash Creative. Transitioning from a potential future in dentistry to a tech titan, Michael shares the compelling tale of his journey and the inception of his successful ventures. Tap into a goldmine of insights on how V School is revolutionizing coding boot camps with a laser focus on student outcomes and gainful employment, and learn about the inception of a web development and design company that grew organically out of sheer necessity and client demand.

Embark on exploring the transformative world of online learning, where V School's programs like JavaScript web development and cybersecurity are meticulously crafted to the rhythms of the industry's pulse. Michael illuminates the power of flexibility in education and how they've crafted a winning formula for student success by combining asynchronous learning with real-time support. With the landscape of work and education evolving due to global shifts like the pandemic, V School's approach is a beacon for those seeking to pivot into the tech field without missing a beat.

Rounding out our conversation, we dive into the symbiotic relationship between entrepreneurship and life partnerships, where the fusion of professional and personal worlds can lead to astonishing growth and innovation. Michael opens up about strategic partnerships and life partners' critical role in navigating the entrepreneurial rollercoaster and how embracing female perspectives has enriched his businesses. Join us for a narrative of growth, adaptation, and the ceaseless quest for improvement that will inspire any listener looking to make their mark in the tech world or embark on their own entrepreneurial adventure.

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Sky Smith works for OpenAI, founded in December 2015 by figures like Elon Musk and Sam Altman, the current CEO. OpenAI is dedicated to ensuring that artificial general intelligence (AGI) benefits humanity. Initially a non-profit, it transitioned to a "capped-profit" model. The organization focuses on AGI research and safety, advocating for broad safety adoption in the AI community. Among its contributions, OpenAI is known for the GPT series of models and its commitment to transparency, though there's increasing emphasis on safety and standards over traditional publishing.

Key Learnings

• When did Artificial Intelligence begin
• What's something most people don't know about ChatGPT
• How humanities majors can advance their careers

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Zach Yadegari is the founder and CEO of TotallyScience.co — a gaming website that bypasses the security protocols of school-issued Chromebooks. The site has attracted over 3 million visitors with over 300,000 monthly visitors and features games including Minecraft, Monkey Mart, and Geometry Dash. In addition to being the founder and CEO, Zach led the development, Go-to-Market strategy, and Google Adsense website monetization.

Key Learnings

• Why Zach built TotallyScience.co 
• What Zach thinks about college education
• How a competitor drove Zach to make TotallyScience.co better

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Ian Bowles has been in the marketing agency world for nearly 18 years. Ian earned a degree in Marketing Communications with a minor in Graphic Design from Brigham Young University. After working full-time for 10 years, he returned to school to earn his MBA from Utah Valley University. Shortly after starting his MBA program, he had the opportunity to be a cofounder of Gantry, a design, motion, and video production agency. Ian works as a manager, project manager, director, editor, writer, and sometimes animator and designer.

Key Learnings

• How Ian and his cofounders complement and balance each other like a three-legged stool
• What Gantry's video production process is
• Why Ian earned an MBA

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Maker Manager Money 2023 was recorded on August 31, 2023, at Kiln SLC. This networking event and seminar featured five speakers who had previously been on Maker Manager Money.

• Kyle Knowles (host) - 5 Key Learnings from Podcasting & Interviewing 15 Entrepreneurs
• Benoy Tamang - 3 Essential Elements of Leadership - Lessons from Coaching VC-Funded CEOs
• April Frampton - Guerrilla Marketing Tips & Tricks for Business Owners
• Sierra McCleve - Leave Them Better: Creating Lifetime Customers
• Benjamin Moffat - How to Use Video to Promote Your Brand
• Lyn Christian - Become an Authentic Business Badass

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Tim Phillips is a solopreneur, video producer, editor, and founder of Phillips Video Post. Tim has over 35 years of experience and founded Phillips Video Post in 1997 after 10 years at ABC Channel 4 Salt Lake City. Tim offers a unique blend of quality, creativity, and speed and has a proven track record of completing projects on time and on budget. Tim is committed to using the latest digital technology to create high-quality videos that meet the needs of his clients. Tim’s clients include Proctor & Gamble, Subway, and several State of Utah agencies, including the Utah State Board of Education and the Museum of Natural History, Salt Lake County Health Department, and the Episcopal Diocese of Utah.

Key Learnings

• How Tim started his video editing career during high school
• Why Tim went into business for himself
• What WFH has meant to Tim as a father of two

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Guy Harding is the founder, CEO, managing partner, and senior architect at Verisage. This software development firm has delivered over 300 custom software development projects for clients ranging from startups to Fortune 500 companies and large governments. Guy is also the co-founder of V School, which helps students build professional software skills through in-person and remote courses. 

Guy graduated from Brigham Young with Bachelor's and Master's degrees in Civil Engineering.

Key Learnings

• How Verisage started as a side hustle
• Why Guy and his partner decided to start V School 
• What it takes to learn how to code

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Tami Steggell is the founder of RubySnap Fresh Cookies and Bite Me Industries. Her favorite pastime is recipe development, ingredient and nutrition research, and sharing all that knowledge with her fans and customers. She regularly appears on Studio5 KSL, teaches cooking classes at Orson Gygi, and is a professional baker, chef, recipe developer, and a mother to seven children. Tami grew up in Saudi Arabia, got a degree in Architectural Design from BYU, and spent 15 years as an Architectural designer before cashing $10,000 out of her 401k to found RubySnap in 2008.

Key Learnings

• Why Tami decided to downsize after explosive growth
• What the RubySnap culture is like
• How Tami's mind never stops creating

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Kurt Black is an entrepreneur and five times business founder. He is the President of Charcoal, a lead management software that helps companies buy the best leads and then convert them. He is also a Partner at 8th Grade English, an advertising and design agency. Kurt earned a track scholarship to Weber State University, becoming a 3-time All-American in the steeplechase and 5,000 meters, and was inducted into the Weber State Hall of Fame. Kurt graduated with a Bachelor’s degree in Business, with an emphasis in Finance. He started out running professionally before landing an account manager role at a marketing agency and becoming an entrepreneur.

Key Learnings

• How running helped Kurt run his companies
• How looking at the competition can be positive or negative
• What this CEO wants you to know

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Kyle Knowles, the host of the Maker Manager Money, reflects on what he's learned hosting and interviewing 11 entrepreneurs and producing 11 podcast episodes.

Key Learnings

• What Kyle learned from each guest
• What Kyle learned about podcasting
• Why Kyle's doing the podcast

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Abir Mourabet is the only certified female tour guide in Tetouan, Morocco, and one of the few female tour guides in all of Morocco. Before starting her own company, Abir studied English Literature at Abdul Malek Sadi University in Tetouan, Morocco. She lived in Amsterdam, where she added Dutch to her list of the five languages she speaks, which includes Arabic, French, Spanish, and English. She spent time in an Accor Hotels call center as a Dutch translator before starting her own company, Abbie Travel.

Key Learnings

• Why Abir started her own business
• How Abir rises above the challenges of being a female tour guide
• What Abir's wish is for Moroccan women

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Sierra McCleve is an entrepreneur and two times business founder who launched and ran Dottie’s Kolaches in Heber City, Utah, for nearly a decade and co-founded Thirst Drinks with seven Utah locations. Sierra is now consulting startups and investing in “Tiny House” rentals in Tenessee and Zion National Park. She is also the host of the Make a Dent podcast.

Key Learnings

• Why Sierra started her own business
• How to communicate core values to your teams
• How Sierra looked at herself as a "pitcher of water" to reprioritize her life

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April Frampton founded Hey Ape, whose mission is to connect businesses by developing brand awareness through a grassroots approach with a flair for guerrilla marketing. She has years of collaborating experience in many industries, including film, production, hospitality, management, sales, and event coordination. “Hey Ape” originates from an old 1970s cartoon nicknamed Grape Ape - the unique name fits April’s guerrilla marketing strategies and sticks with clients.

Key Learnings

• Why word of mouth is still crucial
• How giving 110%  helped April's career
• What results can come from boots-on-the-ground B2B marketing

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Guy Siedel is a comedian and business owner of Easy Flow, an air duct cleaning company. Guy has won numerous awards for his stand-up comedy, including Funniest Person in Utah, Indi.com Comedy Blitz, and was a finalist in the Rocky Mountain Laugh Off and the World Series of Comedy.  He's also the guitar-playing comedian half of the Marcus & Guy musical impression comedy show that plays WiseGuys Comedy Club and Corporate gigs. Guy is also a rescue pet advocate, has a collection of guitars, and sometimes drives a 1972 VW Bug named Fry Sauce.

Key Learnings

• Why Guy went into business for himself
• How writing three minutes of jokes changed Guy's life
• Why Guy became a rescue pet advocate

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Jason Steed worked as a designer before venturing into entrepreneurship. He eventually founded Targa Media which is a relationship marketing and branding agency – or as they say, the UN-Ad-Agency, meaning they match each campaign with true client motivations instead of an ad agency's creative styles.

Key Learnings

• Why Jason wanted to be an entrepreneur
• What it took to rise from the ashes of one business to start another
• How Jason carves out time as a manager to be a maker

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In this captivating Maker Manager Money podcast episode, host Kyle Knowles sits down with Benjamin Moffat, CEO and co-founder of Gantry, a leading design motion and video production agency celebrated for its work with giants like Adobe and Microsoft. Celebrating its seven-year milestone, Gantry has mastered the art of transforming complex ideas into simple, engaging narratives through cell-style animation, 2D motion graphics, 3D animation, and live-action shoots.

Beyond his professional prowess, Ben shares his journey as a guitarist and songwriter for the Salt Lake City-based band King Niko, revealing the harmonious blend of creativity that fuels both his music and business ventures. This episode delves into the essence of entrepreneurial spirit, the power of creative collaboration, and the importance of authentic leadership.

What Listeners Will Learn:

🎯 Creative Alchemy: How Gantry turns complexity into simplicity, making the abstract accessible and engaging through innovative design and animation.
🎯 Collaboration Over Hierarchy: Insights into Gantry's unique leadership and operational model, emphasizing equality, creativity, and mutual respect among co-founders and team members.
🎯 Harmony Between Passions: Ben's journey from music to motion illustrates how personal interests and professional endeavors can amplify each other's success.

🎬 #VideoProduction
🖌️ #Animation
🎤 #Entrepreneurship
🎵 #MusicAndBusiness
🤖 #CreativeIndustry

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In this inspiring Maker Manager Money Podcast episode, host Kyle Knowles sits down with Terry Allen, the visionary behind Alinco Costumes, renowned for creating over 50% of the NBA team mascots, including the iconic Utah Jazz Bear. From humble beginnings to pioneering innovations in mascot design, Terry shares the intricate journey of transforming a passion for costume design into a successful business. This episode delves into the art and science of mascot making, the evolution of performance mascots, and the role of creativity and perseverance in building a brand that has left a lasting impact on sports and entertainment.

What Listeners Will Learn:
🎯 Bootstrapping a Business: Gain insights into how Terry, with his wife Lola, bootstrapped Alinco Costumes - starting with very little and building a globally recognized brand.
🎯 The Evolution of Mascots: Discover how Alinco transformed the mascot industry, shifting from simple meet-and-greet characters to performance-oriented mascots.
🎯 Transition from Maker to Manager: Learn about Terry's transition from being a hands-on creator to a business manager, a crucial step in growing the company.

🎭 #Mascot
💼 #BusinessManagement
💡 #Entrepreneurship
🏀 #NBA
🎧 #SportsMarketing

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Lyn Christian, Life Coach and Amazon best selling author, takes the spotlight on the Maker Manager Money podcast with Kyle Knowles. In this riveting episode, Lyn, the powerhouse behind SoulSalt Incorporated, delves deep into the essence of courage, life transformation, and the pursuit of authenticity. From her awe-inspiring journey of personal and professional reinvention to her groundbreaking approaches in coaching, Lyn offers invaluable insights into living a life aligned with your true self.

What Listeners Will Learn:

🎯 Discover Your True Self: Lyn's guidance on excavating and living your truth will inspire you to embark on your journey of self-discovery.
🎯 Embrace Life's Transitions: Learn how to gracefully navigate life’s pivotal moments and emerge more aligned with your core values.
🎯 Navigate Career Reinvention: Gain strategies for career transformation that resonate with your newfound self-awareness.

🌱 #PositiveAging
💡 #CareerReinvention
👥 #LifeCoaching
🧠 #SelfDiscovery
🚀#Entrepreneurship

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Legendary consumer reporter Bill Gephardt joins host Kyle Knowles on the Maker Manager Money podcast to discuss his remarkable career and latest ventures out of retirement. From starting a neighborhood newspaper at age 11 to uncovering consumer scams and launching Gephardt Approved and Gephardt Daily, Bill has made it his life's work to champion honest businesses and keep local news alive.

What Listeners Will Learn:

🎯 The Value of Integrity in Business: Discover how Bill Gephardt's commitment to honesty and integrity formed the cornerstone of his post-retirement venture, setting a new standard for business directories.
🎯 Life Beyond Retirement: Gephardt's perspective on retirement as not an end but a transition to new beginnings and opportunities to contribute meaningfully.
🎯 The Art of Vetting: Learn the meticulous process behind Gephardt Approved, ensuring that only businesses with the highest standards of integrity and customer service earn the coveted approval.

Whether you fondly remember Bill's Get Gephardt segments or you're discovering him for the first time, this lively conversation offers behind-the-scenes insights from a broadcast legend, along with Bill's signature humor and passion for standing up for everyday people.

Access this Maker Manager Money podcast episode to hear Bill Gephardt's inspiring story and gain invaluable insights into building a business that stands the test of integrity and time. Available wherever you consume podcasts or at mmmpod.net.

🏅 #Entrepreneurship 
🔎 #BusinessIntegrity
🌟 #ConsumerAdvocacy
🎤 #LocalNews

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In this episode of the Maker Manager Money Podcast, Kyle Knowles sits down with Benoy Tamang, a seasoned technology executive with over 30 years of experience, a seven-time entrepreneur with multiple multi-million dollar exits, and an executive coach with a marketing focus at TechCEOcoach.com. Benoy shares his unique journey from being a military brat who lived across various countries to becoming a successful entrepreneur and coach. His story is about business success and creating impactful change by focusing on people, especially military vets and refugees, through his work with Venn Industries.

What Listeners Will Learn:

🎯 Adapting to Change: Benoy's upbringing as a military brat, moving from country to country, taught him how to quickly adapt to new environments, make friends, and understand different cultures. This skill has been invaluable in his entrepreneurial journey.

🎯 Entrepreneurial Journey: Insights into transitioning from working for others to entrepreneurship. Benoy discusses his decision to start his own business at 38, with a newborn, and the lessons learned from leading teams and managing small to mid-sized companies.

🎯 Supporting the Underdog: Benoy's passion for helping the underdogs, whether through his work at Venn Industries focusing on blue-collar industries or coaching tech CEOs to navigate the pressures of venture funding and leadership challenges.

Tune in to the Maker Manager Money podcast to hear Benoy Tamang's inspiring story and gain valuable insights into adapting to change, the entrepreneurial journey, and the importance of supporting the underdog.

🔗 #entrepreneurship
🌟 #leadership
🎙️ #coaching
🚀 #techstartups
🤝 #networking

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Ken Allred, the former Senior Vice President and former co-owner of BTX Global Salt Lake City shares his remarkable journey on the Maker Manager Money podcast with Kyle Knowles. From his humble beginnings as a stock boy at a grocery store to navigating the challenges of the COVID-19 pandemic, Ken's story is one of resilience, innovation, and entrepreneurial spirit. His expertise in exhibit marketing, quality control, and logistics management has significantly impacted transportation and logistics, particularly in the dynamic environment of Salt Lake City.

What Listeners Will Learn:

🎯 Overcoming Adversity: Ken's experience during the COVID-19 pandemic, where the industry faced unprecedented challenges, teaches the importance of resilience and adaptability in business.

🎯 Entrepreneurial Spirit: From starting as a young stock boy to owning his own business, Ken's journey highlights the entrepreneurial mindset and the value of hard work, innovation, and seizing opportunities.

🎯 Building Trust in Sales: Ken emphasizes the importance of trust and relationship-building in sales, sharing insights on how to succeed by being genuinely committed to clients' success.

🚚 #logistics  
📈 #entrepreneurship  
🎨 #tradeshow 
🏔️ #saltlakecity 
🤝 #networking

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