Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators Wed, 09 Sep 2026 10:26:49 -0400 http://www.emilyaborn.com/content-creation-podcast en © 2026 Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators yes dd7864f6-ced9-5471-a508-35ffe662ef9b Emily Aborn episodic false Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!


Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right. 


From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!). 


I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission! 


Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

I do NOT accept pitches outside of PodMatch. 

]]> Buzzsprout (https://www.buzzsprout.com) Content creation, content repurposing, content writer, copywriter, copywriting, storytelling, blogging, podcasting, visibility, marketing, content marketing, relationship marketing Emily Aborn https://storage.buzzsprout.com/vr56iprf4p2lz6boe390ajwncty9?.jpg Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators http://www.emilyaborn.com/content-creation-podcast Emily Aborn The Introvert's Guide to Networking (without the car salesman vibes) featuring Melissa Snow The Introvert's Guide to Networking (without the car salesman vibes) featuring Melissa Snow Text Emily!

In this conversation with Melissa Snow, we dive into the often unspoken realities and speed bumps of entrepreneurship, especially for women. Melissa's story reveals the nature of starting a business and the necessity of adaptability, consistency, and courage.

Melissa reminds us that we don't have to fit the mold to find our fit. 

We discuss what makes networking actually work, how to find the right rooms, and why consistency matters more than trying to “work the room.”

  • Melissa's accidental entrepreneur story and business ownership (with a twist!)
  • How she helps women grow through relationships, referrals, and human-centered networking
  • Why so many women feel they don't fit the mold in business.
  • The difference between structured networking and unstructured events, and why fit matters. 
  • Practical ways to make networking easier
  • The tension between giving and receiving in community building and how to ask for what you need
  • Being consistent and showing up. 

Notable quotes by Melissa: 

“Network like a human and not like a salesy weirdo.”

“You don’t have to be anything specific in order to be successful in business, but you do have to find the way that works for you.”

“The purpose of networking is not to get clients. The purpose of networking is to build your network.”

About Melissa

Melissa Snow is a Business Relationship Strategist and founder of Powerful Women Rising, a business growth ecosystem serving female entrepreneurs around the world.  After building multiple successful businesses of her own, Melissa now helps women increase visibility, generate consistent referrals and build strategic partnerships through the PWR Connection Network and Business Growth Mastermind.  She’s on a mission to change the way women build businesses - proving you can be authentic, values-driven and profitable without pitching, perfection or performance.  She hosts the popular Powerful Women Rising podcast, runs on iced coffee and lives in a home full of rescue animals. 

Links

Powerful Women Rising Podcast: https://powerfulwomenrising.com/podcast
Powerful Women Rising Community (use code: podcast for a free ticket!): https://powerfulwomenrising.com/
Instagram: https://www.instagram.com/powerfulwomenrising/
Facebook: https://www.facebook.com/melissa.snow.908579

About me, Emily Aborn! Your Hostess with the Mostess 

I'm a Small Business Copywriter, speaker, and your loyal and nerdy host of Small Business Casual. I bring 12+ years of entrepreneurial experience and have spent the last eight years writing copy across 122 industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a question for the show? Email me at emily@emilyaborn.com.

Website: Emilyaborn.com

Facebook: Facebook.com/Emily.CatherineGrace

LinkedIn: Linkedin.com/in/EmilyAborn

Substack: Smallbusinesscasual.substack.com

]]> Text Emily!

In this conversation with Melissa Snow, we dive into the often unspoken realities and speed bumps of entrepreneurship, especially for women. Melissa's story reveals the nature of starting a business and the necessity of adaptability, consistency, and courage.

Melissa reminds us that we don't have to fit the mold to find our fit. 

We discuss what makes networking actually work, how to find the right rooms, and why consistency matters more than trying to “work the room.”

  • Melissa's accidental entrepreneur story and business ownership (with a twist!)
  • How she helps women grow through relationships, referrals, and human-centered networking
  • Why so many women feel they don't fit the mold in business.
  • The difference between structured networking and unstructured events, and why fit matters. 
  • Practical ways to make networking easier
  • The tension between giving and receiving in community building and how to ask for what you need
  • Being consistent and showing up. 

Notable quotes by Melissa: 

“Network like a human and not like a salesy weirdo.”

“You don’t have to be anything specific in order to be successful in business, but you do have to find the way that works for you.”

“The purpose of networking is not to get clients. The purpose of networking is to build your network.”

About Melissa

Melissa Snow is a Business Relationship Strategist and founder of Powerful Women Rising, a business growth ecosystem serving female entrepreneurs around the world.  After building multiple successful businesses of her own, Melissa now helps women increase visibility, generate consistent referrals and build strategic partnerships through the PWR Connection Network and Business Growth Mastermind.  She’s on a mission to change the way women build businesses - proving you can be authentic, values-driven and profitable without pitching, perfection or performance.  She hosts the popular Powerful Women Rising podcast, runs on iced coffee and lives in a home full of rescue animals. 

Links

Powerful Women Rising Podcast: https://powerfulwomenrising.com/podcast
Powerful Women Rising Community (use code: podcast for a free ticket!): https://powerfulwomenrising.com/
Instagram: https://www.instagram.com/powerfulwomenrising/
Facebook: https://www.facebook.com/melissa.snow.908579

About me, Emily Aborn! Your Hostess with the Mostess 

I'm a Small Business Copywriter, speaker, and your loyal and nerdy host of Small Business Casual. I bring 12+ years of entrepreneurial experience and have spent the last eight years writing copy across 122 industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a question for the show? Email me at emily@emilyaborn.com.

Website: Emilyaborn.com

Facebook: Facebook.com/Emily.CatherineGrace

LinkedIn: Linkedin.com/in/EmilyAborn

Substack: Smallbusinesscasual.substack.com

]]> Emily Aborn Buzzsprout-19647607 Tue, 08 Sep 2026 00:00:00 -0400 2256 full false Do We Really Need More "Relatable" Content? Do We Really Need More "Relatable" Content? Text Emily!

"Just be relatable!" Ahhh, I love me some generic advice overly spewed on the internet, don't you? 

What exactly does it mean to be "relatable"? 

How on earth are you even supposed to do that?

What if I don't wanna' be relatable? 

And is relatability really the GOAL? 

In this episode, I explore how relatability for relatability's sake is about as effective as a bridge that leads to nowhere. 

I contrast through three real examples that either made me cringe or sign up on the spot, and I break down the three ways relatable content collapses. And of course, because I like my bridges to lead to better destinations... I'll show you how to use relatability to ACTUALLY bring your people closer. 

You'll Learn: 

  • What "relatable content" means and why sometimes, it sounds better in theory than it plays out
  • The difference between content that reaches for connection and "unpopular opinion" bait that's just reaching for attention
  • Flop #1) The bridge that goes nowhere. Aka commiseration in fancier clothes
  • Flop #2) The bridge back to YOU. Vulnerability that U-turns. 
  • Flop #3) The bridge built on air. Claiming to relate to something you haven't lived (and where AI makes this worse)
  • The fix for each, and why you need either real empathy OR real authority, not just the manufactured "me too"

Takeaways: 

  • Relatability is a bridge, not the final destination.
  • The point is to get someone from "this person gets me" to "they can help me get somewhere better."
  • You do not need to have lived someone's exact experience to help them. You do need real empathy or real authority.

About me, Emily Aborn! Your Hostess with the Mostess 

I'm a Small Business Copywriter, speaker, and your loyal and nerdy host of Small Business Casual. I bring 12+ years of entrepreneurial experience and have spent the last eight years writing copy across 122 industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a question for the show? Email me at emily@emilyaborn.com.

Website: Emilyaborn.com

Facebook: Facebook.com/Emily.CatherineGrace

LinkedIn: Linkedin.com/in/EmilyAborn

Substack: Smallbusinesscasual.substack.com

Listen and Subscribe

If this one made you rethink your own "me too" content, follow the show, leave a quick review, and tell me: what's a piece of relatable content that took you somewhere? I'm collecting good examples.

]]> Text Emily!

"Just be relatable!" Ahhh, I love me some generic advice overly spewed on the internet, don't you? 

What exactly does it mean to be "relatable"? 

How on earth are you even supposed to do that?

What if I don't wanna' be relatable? 

And is relatability really the GOAL? 

In this episode, I explore how relatability for relatability's sake is about as effective as a bridge that leads to nowhere. 

I contrast through three real examples that either made me cringe or sign up on the spot, and I break down the three ways relatable content collapses. And of course, because I like my bridges to lead to better destinations... I'll show you how to use relatability to ACTUALLY bring your people closer. 

You'll Learn: 

  • What "relatable content" means and why sometimes, it sounds better in theory than it plays out
  • The difference between content that reaches for connection and "unpopular opinion" bait that's just reaching for attention
  • Flop #1) The bridge that goes nowhere. Aka commiseration in fancier clothes
  • Flop #2) The bridge back to YOU. Vulnerability that U-turns. 
  • Flop #3) The bridge built on air. Claiming to relate to something you haven't lived (and where AI makes this worse)
  • The fix for each, and why you need either real empathy OR real authority, not just the manufactured "me too"

Takeaways: 

  • Relatability is a bridge, not the final destination.
  • The point is to get someone from "this person gets me" to "they can help me get somewhere better."
  • You do not need to have lived someone's exact experience to help them. You do need real empathy or real authority.

About me, Emily Aborn! Your Hostess with the Mostess 

I'm a Small Business Copywriter, speaker, and your loyal and nerdy host of Small Business Casual. I bring 12+ years of entrepreneurial experience and have spent the last eight years writing copy across 122 industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a question for the show? Email me at emily@emilyaborn.com.

Website: Emilyaborn.com

Facebook: Facebook.com/Emily.CatherineGrace

LinkedIn: Linkedin.com/in/EmilyAborn

Substack: Smallbusinesscasual.substack.com

Listen and Subscribe

If this one made you rethink your own "me too" content, follow the show, leave a quick review, and tell me: what's a piece of relatable content that took you somewhere? I'm collecting good examples.

]]> Emily Aborn Buzzsprout-19599201 Tue, 01 Sep 2026 00:00:00 -0400 1770 full false Fresh Outta' Magic? 5 Ways to Rekindle the Spark Fresh Outta' Magic? 5 Ways to Rekindle the Spark Text Emily!

Once you hit the 2, 3, 6... going-on-15-year mark in business... you've come up with A LOT of ideas. So, what do you do when you're fresh out?! When the well runs dry, and things just feel a little... flatlined? 

In this episode, I'll help you go from ennui to elation as we reinvigorate the spark with some out-of-the-box ideas and experiments (none of which require you to grind harder or drive around on an empty tank). 

In this episode: 

  • Why "I'm not creative enough," is never answer. 
  • The power of trying something new, challenging, and with a deadline
  • Going deeper instead of chasing the next thing 
  • Gaining outside perspective when you're too up close and personal 
  • What you can learn when you commit to "telling about it" 
  • How community is KEY to pulling you out of a funk 

The Experiments: 

  • Build excitement and anticipation with a deadline or a date
  • Try something new
  • Get your hands on a challenge
  • Go deeper within (repurposing counts)
  • Gain outside perspective
  • Report or share about it
  • Do it with others

Come Refill in Community!

  • Candid Content Day - email me to get on the list for the next one: emily@emilyaborn.com 
  • New England Podcasters Group - second Saturday of every month! Join us HERE: newenglandpodcasters.group

About Me: 

Small Business Copywriter and the host of Small Business Casual, with 12+ years as a business owner and 8 years writing copy across 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a question for the show? Email me at emily@emilyaborn.com.

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Text Emily!

Once you hit the 2, 3, 6... going-on-15-year mark in business... you've come up with A LOT of ideas. So, what do you do when you're fresh out?! When the well runs dry, and things just feel a little... flatlined? 

In this episode, I'll help you go from ennui to elation as we reinvigorate the spark with some out-of-the-box ideas and experiments (none of which require you to grind harder or drive around on an empty tank). 

In this episode: 

  • Why "I'm not creative enough," is never answer. 
  • The power of trying something new, challenging, and with a deadline
  • Going deeper instead of chasing the next thing 
  • Gaining outside perspective when you're too up close and personal 
  • What you can learn when you commit to "telling about it" 
  • How community is KEY to pulling you out of a funk 

The Experiments: 

  • Build excitement and anticipation with a deadline or a date
  • Try something new
  • Get your hands on a challenge
  • Go deeper within (repurposing counts)
  • Gain outside perspective
  • Report or share about it
  • Do it with others

Come Refill in Community!

  • Candid Content Day - email me to get on the list for the next one: emily@emilyaborn.com 
  • New England Podcasters Group - second Saturday of every month! Join us HERE: newenglandpodcasters.group

About Me: 

Small Business Copywriter and the host of Small Business Casual, with 12+ years as a business owner and 8 years writing copy across 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a question for the show? Email me at emily@emilyaborn.com.

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Emily Aborn Buzzsprout-19593890 Tue, 25 Aug 2026 00:00:00 -0400 1328 full false Is Consistency for the Birds? Eradicating the hobgoblins Is Consistency for the Birds? Eradicating the hobgoblins Text Emily!

Is Consistency for the Birds? 

We often treat "consistency" as one of the 10 Commandments of Business. Like changing your mind or backing away is a character flaw. 

In this episode, I make the case that, at least 50% of the time... it's the other way around, and walking away is being consistent with the truth of YOU. 

There's smart consistency: Showing up reliably and staying true to your values. 

And fooolish consistency: Clinging to a decision, a product, or a posting schedule just so you don't look flaky.

I get into why changing your mind is often a sign of growth instead of weakness, why consistency and frequency are not the same thing, and the reversals I've made lately in my own business. 

Main Takeaway: Consistency isn't about staying the same. It's about staying true to who you are while the what, the how, and the how-often are allowed to evolve. Changing your mind might be the most consistent thing you ever do.

In This Episode: 

  • The difference between smart consistency and foolish consistency
  • Why consistency isn't the same as frequency (and how conflating them can burn you out)
  • How consistency looks different seasonally
  • Why changing your mind isn't always flaky 

Quotes:

"A foolish consistency is the hobgoblin of little minds." -Ralph Waldo Emerson

"Do the best you can until you know better. Then when you know better, do better." - Maya Angelou

"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time." -F. Scott Fitzgerald

Connect with Me, Emily Aborn: 

I'm a Small Business Copywriter, Podcast Host of Small Business Casual, and Marketing Strategist with 12+ years as a business owner and 8 years writing copy across 121+ industries. 

I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a question for the show? Email me at emily@emilyaborn.com.

Visit my website at: emilyaborn.com 

If this one landed with you, please like, comment, subscribe, and tell me one thing you've changed your mind on lately. I'll trade you mine!

]]> Text Emily!

Is Consistency for the Birds? 

We often treat "consistency" as one of the 10 Commandments of Business. Like changing your mind or backing away is a character flaw. 

In this episode, I make the case that, at least 50% of the time... it's the other way around, and walking away is being consistent with the truth of YOU. 

There's smart consistency: Showing up reliably and staying true to your values. 

And fooolish consistency: Clinging to a decision, a product, or a posting schedule just so you don't look flaky.

I get into why changing your mind is often a sign of growth instead of weakness, why consistency and frequency are not the same thing, and the reversals I've made lately in my own business. 

Main Takeaway: Consistency isn't about staying the same. It's about staying true to who you are while the what, the how, and the how-often are allowed to evolve. Changing your mind might be the most consistent thing you ever do.

In This Episode: 

  • The difference between smart consistency and foolish consistency
  • Why consistency isn't the same as frequency (and how conflating them can burn you out)
  • How consistency looks different seasonally
  • Why changing your mind isn't always flaky 

Quotes:

"A foolish consistency is the hobgoblin of little minds." -Ralph Waldo Emerson

"Do the best you can until you know better. Then when you know better, do better." - Maya Angelou

"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time." -F. Scott Fitzgerald

Connect with Me, Emily Aborn: 

I'm a Small Business Copywriter, Podcast Host of Small Business Casual, and Marketing Strategist with 12+ years as a business owner and 8 years writing copy across 121+ industries. 

I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a question for the show? Email me at emily@emilyaborn.com.

Visit my website at: emilyaborn.com 

If this one landed with you, please like, comment, subscribe, and tell me one thing you've changed your mind on lately. I'll trade you mine!

]]> Emily Aborn Buzzsprout-19497376 Tue, 18 Aug 2026 00:00:00 -0400 1242 full false Are You Accidentally Turning Your Community OFF? Are You Accidentally Turning Your Community OFF? Text Emily!

No one wants to be the bad guy in their own story, of course… but it can go a little too far sometimes. 

I see it on website after website. 

Not villains who are posing as saints, but innocent, well-meaning service providers and practitioners who accidentally make themselves the hero of a story that’s supposed to be about their clients! 

In this episode, we get into what it means to make your clients, customers, readers, and listeners the hero of the story without losing your voice, yourself, or your personal stories in the process. 

We get into what can accidentally turn your community OFF and make content a little insufferable, and tangible action you can take to fix it. 

  • 7 Fixes to make your customer the hero of the story 
  • What to avoid when showing empathy and understanding 
  • How to keep your experience and expertise in the picture
  • And more! 

About Emily Aborn

Small Business Copywriter by day, host of Small Business Casual by uh... also by day, Emily brings you 12+ years of experience writing across 122+ industries (translation: your project won't be her first rodeo!). 

She helps you step into becoming and sharing the real YOU. For fun and downtime, Emily's a reader, writer, hiker, and enjoys moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Text Emily!

No one wants to be the bad guy in their own story, of course… but it can go a little too far sometimes. 

I see it on website after website. 

Not villains who are posing as saints, but innocent, well-meaning service providers and practitioners who accidentally make themselves the hero of a story that’s supposed to be about their clients! 

In this episode, we get into what it means to make your clients, customers, readers, and listeners the hero of the story without losing your voice, yourself, or your personal stories in the process. 

We get into what can accidentally turn your community OFF and make content a little insufferable, and tangible action you can take to fix it. 

  • 7 Fixes to make your customer the hero of the story 
  • What to avoid when showing empathy and understanding 
  • How to keep your experience and expertise in the picture
  • And more! 

About Emily Aborn

Small Business Copywriter by day, host of Small Business Casual by uh... also by day, Emily brings you 12+ years of experience writing across 122+ industries (translation: your project won't be her first rodeo!). 

She helps you step into becoming and sharing the real YOU. For fun and downtime, Emily's a reader, writer, hiker, and enjoys moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Emily Aborn Buzzsprout-19488671 Tue, 11 Aug 2026 00:00:00 -0400 1930 full false Keys to Building Something Sustainable & Meaningful with Alex Sanfilippo Keys to Building Something Sustainable & Meaningful with Alex Sanfilippo Text Emily!

I've raved about PodMatch on this show more times than I can count, so when PodMatch founder, Alex Sanfilippo, said YES to being in my guest seat, suffice it to say, I was over the moon! 

But we didn't just talk podcasting. Alex took us to the lower points behind the highlight reel and a failure he experienced that propelled him to where he is today.

From selling used golf balls at age ten to building a company that’s forged endless podcast connections, this episode is part origin story, part masterclass, and part honest conversation about what it actually costs to build something that matters.

Conversation highlights:

  • The parts of Alex's entrepreneurial story he rarely shares
  • How PodMatch was born from a whiteboard and a consistent problem
  • What running a business from a place of service (rather than just revenue) changes about how they show up 
  • What the best podcast guests do to get invited back and referred, and what makes listeners stick around
  • The data-backed number one factor behind a great episode (spoiler alert: it’s not a natural knack!)
  • Why AI-assisted laziness is making content worse, and where curiosity plays a role
  • The cost of building something meaningful and how to keep perspective when the going gets tough

Links Mentioned: 

Join PodMatch.com: joinpodmatch.com/emilyaborn
Quantum Video on Instagram: instagram.com/p/C5lyZkMAKtB/
Age of Audio Documentary: aoamovie.com/

Quotes: 

“What we do for ourselves dies with us. What we do for others and the world remains and is immortal.”-Albert Pike 

"Learn the lessons you can learn while you're in that space, because it might be the very thing that propels you forward." - Alex

“The number one contributing factor to what makes a great podcast episode is the time spent on research, planning, and prep before ever getting to the green room.” - Alex

About Alex- Links & Resources 

Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!

Instagram: instagram.com/alexsanfilippo7/
Facebook: facebook.com/AlexJSanfilippo
LinkedIn: linkedin.com/in/alexsanfilippo/

About the Host, Emily Aborn 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website: EmilyAborn.com | Facebook: Facebook.com/Emily.CatherineGrace | Instagram: Instagram.com/EmilyAborn | LinkedIn: LinkedIn.com/in/EmilyAborn | Substack: substack.com/@emilyaborn

]]> Text Emily!

I've raved about PodMatch on this show more times than I can count, so when PodMatch founder, Alex Sanfilippo, said YES to being in my guest seat, suffice it to say, I was over the moon! 

But we didn't just talk podcasting. Alex took us to the lower points behind the highlight reel and a failure he experienced that propelled him to where he is today.

From selling used golf balls at age ten to building a company that’s forged endless podcast connections, this episode is part origin story, part masterclass, and part honest conversation about what it actually costs to build something that matters.

Conversation highlights:

  • The parts of Alex's entrepreneurial story he rarely shares
  • How PodMatch was born from a whiteboard and a consistent problem
  • What running a business from a place of service (rather than just revenue) changes about how they show up 
  • What the best podcast guests do to get invited back and referred, and what makes listeners stick around
  • The data-backed number one factor behind a great episode (spoiler alert: it’s not a natural knack!)
  • Why AI-assisted laziness is making content worse, and where curiosity plays a role
  • The cost of building something meaningful and how to keep perspective when the going gets tough

Links Mentioned: 

Join PodMatch.com: joinpodmatch.com/emilyaborn
Quantum Video on Instagram: instagram.com/p/C5lyZkMAKtB/
Age of Audio Documentary: aoamovie.com/

Quotes: 

“What we do for ourselves dies with us. What we do for others and the world remains and is immortal.”-Albert Pike 

"Learn the lessons you can learn while you're in that space, because it might be the very thing that propels you forward." - Alex

“The number one contributing factor to what makes a great podcast episode is the time spent on research, planning, and prep before ever getting to the green room.” - Alex

About Alex- Links & Resources 

Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!

Instagram: instagram.com/alexsanfilippo7/
Facebook: facebook.com/AlexJSanfilippo
LinkedIn: linkedin.com/in/alexsanfilippo/

About the Host, Emily Aborn 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website: EmilyAborn.com | Facebook: Facebook.com/Emily.CatherineGrace | Instagram: Instagram.com/EmilyAborn | LinkedIn: LinkedIn.com/in/EmilyAborn | Substack: substack.com/@emilyaborn

]]> Emily Aborn Buzzsprout-19459285 Tue, 04 Aug 2026 00:00:00 -0400 1976 full false Should You Put Pricing on Your Website? 5 Service Providers Weigh In Should You Put Pricing on Your Website? 5 Service Providers Weigh In Text Emily!

To put pricing on your website or not to put pricing on your website... that is the question! 

Turns out the answer is more interesting than a simple yes or no! In this special bonus episode, I bring in five expert service providers who share their take and the why behind it. 

The Quick Decision Rule

  • Selling something standalone and the same price for everyone, like a session or a workshop? Put the number on the page.
  • Doing custom, value-priced work? You don't owe an exact figure, but never go fully silent. Use a "starting at," a range, or "most clients invest between X and Y."
  • The one thing to avoid: a bare "contact for pricing" with no signal at all. That's what makes people assume you're either wildly expensive or about to get pushy.

Emily Aborn is the host of Small Business Casual and a Small Business Copywriter.  She brings 12+ years of business experience ranging from brick-and-mortar to online and has written copy for clients in 122+ industries.

Got a question for the show? Email: emily@emilyaborn.com | Follow on Instagram @EmilyAborn

The Experts You'll Hear From - Guest Bios: 

Jenny Belanger is the CEO and Creative Director of JennyB Designs, a website design studio helping small businesses build sites that attract ideal clients and convert visitors into real leads. With 20+ years of experience in web design and a background in nonprofit and corporate marketing, she simplifies the process so busy small business owners can have a presence they're proud of without the overwhelm. She's also the host of the Website Design Made Simple Podcast, where she shares practical strategies for making more money with your website.

jennyb-designs.com | linkedin.com/in/jtaggers | @thejennybdesigns

Jessica Lackey is the founder of Deeper Foundations, a consulting and training firm that turns experts into expert business owners through implementing stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. 

deeperfoundations.com | linkedin.com/in/jessica-lackey

Chantelle Davis-Gray works with do-good, feel-good businesses to create Squarespace websites and card decks that grow your impact and your income. She's got a unique process of working with only one client at a time, so the work gets done efficiently and collaboratively, without templates or AI. Plus, she's a dog mama, plant lady, and animal lover. 

chantelledavisgray.com | linkedin.com/in/chantelledavisgray | @chantelledavisgray

Barb Davids is the founder of Compass Digital Strategies and host of the Get More Website Traffic podcast. She has over 25 years of experience in digital marketing. Her work emphasizes transparency, practicality, and long-term strategy over trends or quick wins. She's helped service businesses achieve 256% more organic traffic and 51% more sales. When not working, Barb enjoys running with her dog, Stone.  

compassdigitalstrategies.com | linkedin.com/in/barb-davids | @compassdigitalstrategies

Kim Dawson is a business strategist, speaker, and lifelong entrepreneur who has been building businesses since she was seven years old. 

As the founder of K.Dawson Consulting, she helps creative and service-based entrepreneurs turn their expertise into profitable, sustainable businesses through pricing and revenue strategies built around their goals.

Kim is the former host of the Sassy Strategist Podcast and the author of Passion to Profits: Your Guide to Building a Business You Love, an Amazon Bestseller. She's spoken at conferences across the Northeast and is frequently invited to lead workshops on pricing strategy for business owners and entrepreneurs.

kdawsonco.com | linkedin.com/in/kimberlybdawson | @kdawson.co

]]> Text Emily!

To put pricing on your website or not to put pricing on your website... that is the question! 

Turns out the answer is more interesting than a simple yes or no! In this special bonus episode, I bring in five expert service providers who share their take and the why behind it. 

The Quick Decision Rule

  • Selling something standalone and the same price for everyone, like a session or a workshop? Put the number on the page.
  • Doing custom, value-priced work? You don't owe an exact figure, but never go fully silent. Use a "starting at," a range, or "most clients invest between X and Y."
  • The one thing to avoid: a bare "contact for pricing" with no signal at all. That's what makes people assume you're either wildly expensive or about to get pushy.

Emily Aborn is the host of Small Business Casual and a Small Business Copywriter.  She brings 12+ years of business experience ranging from brick-and-mortar to online and has written copy for clients in 122+ industries.

Got a question for the show? Email: emily@emilyaborn.com | Follow on Instagram @EmilyAborn

The Experts You'll Hear From - Guest Bios: 

Jenny Belanger is the CEO and Creative Director of JennyB Designs, a website design studio helping small businesses build sites that attract ideal clients and convert visitors into real leads. With 20+ years of experience in web design and a background in nonprofit and corporate marketing, she simplifies the process so busy small business owners can have a presence they're proud of without the overwhelm. She's also the host of the Website Design Made Simple Podcast, where she shares practical strategies for making more money with your website.

jennyb-designs.com | linkedin.com/in/jtaggers | @thejennybdesigns

Jessica Lackey is the founder of Deeper Foundations, a consulting and training firm that turns experts into expert business owners through implementing stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. 

deeperfoundations.com | linkedin.com/in/jessica-lackey

Chantelle Davis-Gray works with do-good, feel-good businesses to create Squarespace websites and card decks that grow your impact and your income. She's got a unique process of working with only one client at a time, so the work gets done efficiently and collaboratively, without templates or AI. Plus, she's a dog mama, plant lady, and animal lover. 

chantelledavisgray.com | linkedin.com/in/chantelledavisgray | @chantelledavisgray

Barb Davids is the founder of Compass Digital Strategies and host of the Get More Website Traffic podcast. She has over 25 years of experience in digital marketing. Her work emphasizes transparency, practicality, and long-term strategy over trends or quick wins. She's helped service businesses achieve 256% more organic traffic and 51% more sales. When not working, Barb enjoys running with her dog, Stone.  

compassdigitalstrategies.com | linkedin.com/in/barb-davids | @compassdigitalstrategies

Kim Dawson is a business strategist, speaker, and lifelong entrepreneur who has been building businesses since she was seven years old. 

As the founder of K.Dawson Consulting, she helps creative and service-based entrepreneurs turn their expertise into profitable, sustainable businesses through pricing and revenue strategies built around their goals.

Kim is the former host of the Sassy Strategist Podcast and the author of Passion to Profits: Your Guide to Building a Business You Love, an Amazon Bestseller. She's spoken at conferences across the Northeast and is frequently invited to lead workshops on pricing strategy for business owners and entrepreneurs.

kdawsonco.com | linkedin.com/in/kimberlybdawson | @kdawson.co

]]> Emily Aborn Buzzsprout-19447534 Fri, 31 Jul 2026 00:00:00 -0400 1129 full false What If There's Nothing to Prove? What If There's Nothing to Prove? Text Emily!

The performing to earn our worth, our rates, our friends, our place at the table, our right to take up space... here's the lesson I keep learning: All that proving doesn't get us the thing. In fact, it usually blocks it.

In this episode, we get into the invisible engine of proving and how it can run so much of our striving and doing. 

I'm sharing candid stories and honest takeaways from letting go of the need to PROVE plus some practices you can put into place right away! 

Quotes: 

  • "What if there's nothing to prove?" -Kevin James Thornton on Jen Hatmaker's podcast "For the Love" @KevinJamesThornton
  • "You don't need to deliver to deserve." -My therapist
  • "Our capacity to make peace with another person and with the world depends very much on our capacity to make peace with ourselves." -Thich Nhat Hanh
  • "I was holding on for dear life, but dear life was waiting for me to let go." -@ReviveYourRoar

To Try This Week

  • Catch yourself in the proving. Notice where you're performing instead of just being. 
  • Get ahead of it. Before the meeting, the pitch, the occasion, remind yourself. There's nothing to prove. You just get to show up! 
  • Keep practicing receiving. Let someone fill the tank, take the help, keep the compliment. 
  • Ask Kevin's question. If I had nothing to prove, what would I make, say, or do? Who would I be?
  • Let it be easy more often than not. Spend the bulk of your time with the people and places that make you calm and settled. Places you don't feel you need to prove.

About the Host, Emily Aborn

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack


Listen & Subscribe

If this one landed, follow the show, leave a quick review, and tell me where in your life you're ready to believe there's nothing to prove. I'd love to hear it.

]]> Text Emily!

The performing to earn our worth, our rates, our friends, our place at the table, our right to take up space... here's the lesson I keep learning: All that proving doesn't get us the thing. In fact, it usually blocks it.

In this episode, we get into the invisible engine of proving and how it can run so much of our striving and doing. 

I'm sharing candid stories and honest takeaways from letting go of the need to PROVE plus some practices you can put into place right away! 

Quotes: 

  • "What if there's nothing to prove?" -Kevin James Thornton on Jen Hatmaker's podcast "For the Love" @KevinJamesThornton
  • "You don't need to deliver to deserve." -My therapist
  • "Our capacity to make peace with another person and with the world depends very much on our capacity to make peace with ourselves." -Thich Nhat Hanh
  • "I was holding on for dear life, but dear life was waiting for me to let go." -@ReviveYourRoar

To Try This Week

  • Catch yourself in the proving. Notice where you're performing instead of just being. 
  • Get ahead of it. Before the meeting, the pitch, the occasion, remind yourself. There's nothing to prove. You just get to show up! 
  • Keep practicing receiving. Let someone fill the tank, take the help, keep the compliment. 
  • Ask Kevin's question. If I had nothing to prove, what would I make, say, or do? Who would I be?
  • Let it be easy more often than not. Spend the bulk of your time with the people and places that make you calm and settled. Places you don't feel you need to prove.

About the Host, Emily Aborn

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack


Listen & Subscribe

If this one landed, follow the show, leave a quick review, and tell me where in your life you're ready to believe there's nothing to prove. I'd love to hear it.

]]> Emily Aborn Buzzsprout-19420198 Tue, 28 Jul 2026 00:00:00 -0400 1395 full false Receiving Cash & Compliments Receiving Cash & Compliments Text Emily!

We spend a whole lot of energy trying to make more, attract more, and sell more, but very little on learning how to actually receive what's already trying to reach us. 

This week, I'm talking about the unglamorous missing link in so many "abundance" conversations: Building (slowly) the capacity for the receiving.

We get into why receiving is so hard, what it's costing us, and a toolkit of small reps for letting more of the good stuff land. Don't worry, this one isn't going to involve crystals, vision boards, or affirmations taped to your bathroom mirror, I promise. 

  • Why it can be hard to receive as business owners, even though the whole point is making money... 
  • The Upper Limit Problem, and how we self-sabotage our way back to baseline right when things are going well
  • What compliment deflection really doing 
  • Making receiving cash easier
  • A practice toolkit you can start today

Quotes & Resources From This Episode: 

  • "You don't have to deliver to deserve." (Courtesy of my therapist :))
  • "If you live by the compliment, you will die by the insult." @notetosoul on Instagram

Your Receiving Toolkit (Pick One or Two This Week)

  • The full-stop thank you. Compliment, cash, or gratitude comes your way? You just say thank you. No deflecting or just swapping it out for another compliment. 
  • The receiving inventory (idea courtesy of Ande Lyons @andelyons). Write down everything you receive, big or small, and celebrate it. 
  • The upper-limit catch. Right after a win, watch for the self-sabotage urge, then name it.
  • Practice receiving in low-stakes. Let someone carry the bags or buy the coffee. Build the muscle where nothing's on the line.
  • The receipts file (aka the happy file). Keep every kind word, review, card, and testimonial in one place, and reread them when scarcity creeps in.
  • The price-raise experiment. Nudge your next proposal up a smidgeon, watch nothing bad happen, and notice what stories come up.

Additional Resources

  • Last week's episode on charging your worth with Karen Kenney: https://www.buzzsprout.com/2160062/episodes/19403787
  • The Big Leap by Gay Hendricks (book)

About the Host, Emily Aborn

Emily Aborn is a Small Business Copywriter and the host of Small Business Casual, with 12+ years as a business owner and 8 years writing copy across 122+ industries. She helps you step into becoming (and sharing) the real YOU. For fun and downtime, Emily's a reader, writer, hiker, and enjoys moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Text Emily!

We spend a whole lot of energy trying to make more, attract more, and sell more, but very little on learning how to actually receive what's already trying to reach us. 

This week, I'm talking about the unglamorous missing link in so many "abundance" conversations: Building (slowly) the capacity for the receiving.

We get into why receiving is so hard, what it's costing us, and a toolkit of small reps for letting more of the good stuff land. Don't worry, this one isn't going to involve crystals, vision boards, or affirmations taped to your bathroom mirror, I promise. 

  • Why it can be hard to receive as business owners, even though the whole point is making money... 
  • The Upper Limit Problem, and how we self-sabotage our way back to baseline right when things are going well
  • What compliment deflection really doing 
  • Making receiving cash easier
  • A practice toolkit you can start today

Quotes & Resources From This Episode: 

  • "You don't have to deliver to deserve." (Courtesy of my therapist :))
  • "If you live by the compliment, you will die by the insult." @notetosoul on Instagram

Your Receiving Toolkit (Pick One or Two This Week)

  • The full-stop thank you. Compliment, cash, or gratitude comes your way? You just say thank you. No deflecting or just swapping it out for another compliment. 
  • The receiving inventory (idea courtesy of Ande Lyons @andelyons). Write down everything you receive, big or small, and celebrate it. 
  • The upper-limit catch. Right after a win, watch for the self-sabotage urge, then name it.
  • Practice receiving in low-stakes. Let someone carry the bags or buy the coffee. Build the muscle where nothing's on the line.
  • The receipts file (aka the happy file). Keep every kind word, review, card, and testimonial in one place, and reread them when scarcity creeps in.
  • The price-raise experiment. Nudge your next proposal up a smidgeon, watch nothing bad happen, and notice what stories come up.

Additional Resources

  • Last week's episode on charging your worth with Karen Kenney: https://www.buzzsprout.com/2160062/episodes/19403787
  • The Big Leap by Gay Hendricks (book)

About the Host, Emily Aborn

Emily Aborn is a Small Business Copywriter and the host of Small Business Casual, with 12+ years as a business owner and 8 years writing copy across 122+ industries. She helps you step into becoming (and sharing) the real YOU. For fun and downtime, Emily's a reader, writer, hiker, and enjoys moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Emily Aborn Buzzsprout-19420052 Tue, 21 Jul 2026 00:00:00 -0400 2422 full false What Does it Mean to Charge Your "Worth"? with Karen Kenney What Does it Mean to Charge Your "Worth"? with Karen Kenney Text Emily!

"Charge your worth." 

You have heard it a million times, I've heard it a milliona nd one. And, between you and me...I'm tired of it! 

It's that it's wrong or bad advice, but no one every takes time to stop and ask the question underneath it... What is "worth"? How do I know what my worth is to charge it?! And can it really come down to a number we slap on a website or a proposal?

To help unpack my many questions, I brought in my good friend and constant collaborator Karen Kenney! We get into what worth actually means, what to do when you do not feel worth anything to begin with, the real difference between self-worth and market value, and what is happening in your body when you undercharge or give your work away. 

In this episode, Karen Kenney and I get into: 

  • Why "charge your worth" might be missing the point
  • What "worth" even means, especially when you do not feel worth anything
  • What happens in your body and nervous system when you undercharge or give your work away
  • Where to even start finding your worth when you have no internal compass for it
  • Self-worth versus market value, and how tangled together the two really are
  • What to do when you are afraid to step into being worthy
  • One tangible practice you can use today to start rebuilding your sense of self-worth

Make sure to listen for Karen's three R's: Resist, Relaxed, and Resent, and what they tell you about setting prices!

Upcoming Podcast Workshops: 

About Karen Kenney Bio, Links & Resources 

Karen Kenney is a writer, speaker, podcaster, certified spiritual mentor, and coach. She’s known for her dynamic storytelling, her sense of humor, her Boston accent, and her no-bullshit approach to spirituality, self-development, and transformational work. She's been a yoga teacher for 25+ years, has been a Thai Yoga Massage practitioner since 2008.

She's also a Gateless Writing Instructor, the creator of WRITE CLUB , and the host of The Karen Kenney Show podcast.

 She coaches clients individually in her 1-to-1 program: THE QUEST and in her HEART-TO-HEART DAYS using Voxer. She also leads a group program and community called THE NEST.

About the Host, Emily Aborn 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Text Emily!

"Charge your worth." 

You have heard it a million times, I've heard it a milliona nd one. And, between you and me...I'm tired of it! 

It's that it's wrong or bad advice, but no one every takes time to stop and ask the question underneath it... What is "worth"? How do I know what my worth is to charge it?! And can it really come down to a number we slap on a website or a proposal?

To help unpack my many questions, I brought in my good friend and constant collaborator Karen Kenney! We get into what worth actually means, what to do when you do not feel worth anything to begin with, the real difference between self-worth and market value, and what is happening in your body when you undercharge or give your work away. 

In this episode, Karen Kenney and I get into: 

  • Why "charge your worth" might be missing the point
  • What "worth" even means, especially when you do not feel worth anything
  • What happens in your body and nervous system when you undercharge or give your work away
  • Where to even start finding your worth when you have no internal compass for it
  • Self-worth versus market value, and how tangled together the two really are
  • What to do when you are afraid to step into being worthy
  • One tangible practice you can use today to start rebuilding your sense of self-worth

Make sure to listen for Karen's three R's: Resist, Relaxed, and Resent, and what they tell you about setting prices!

Upcoming Podcast Workshops: 

About Karen Kenney Bio, Links & Resources 

Karen Kenney is a writer, speaker, podcaster, certified spiritual mentor, and coach. She’s known for her dynamic storytelling, her sense of humor, her Boston accent, and her no-bullshit approach to spirituality, self-development, and transformational work. She's been a yoga teacher for 25+ years, has been a Thai Yoga Massage practitioner since 2008.

She's also a Gateless Writing Instructor, the creator of WRITE CLUB , and the host of The Karen Kenney Show podcast.

 She coaches clients individually in her 1-to-1 program: THE QUEST and in her HEART-TO-HEART DAYS using Voxer. She also leads a group program and community called THE NEST.

About the Host, Emily Aborn 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Emily Aborn Buzzsprout-19403787 Tue, 14 Jul 2026 00:00:00 -0400 2856 full false AI "Tells" & What They're Costing Us AI "Tells" & What They're Costing Us Text Emily!

"It's not X, it's Y", the rhetorical "honestly?" and oh, the em-dashes!

The overt tells and... the little gut feelings when you suspect AI... what are they costing us?

When our readers and listeners' spidey senses go up, when their AI radar is activated, it can quietly cost you their trust. Which means it can also cost you business.

In this episode, I walk through 10 AI "Tells" and why they matter. I also give you permission NOT to overthink and scrape your copy clean of all of them because there are always two sides to the coin.

At the end of the day: You don't prove you're human by deleting em dashes, stopping your overuse of adverbs, and stripping out the Oxford commas. 

You prove it by being the version of you that can't be faked. Stop asking "how do I avoid looking like AI and instead, start asking "how do I sound unmistakably like me!?

Resources & Links:
The Atlantic - Why AI Is Incorrigibly Didactic https://www.theatlantic.com/ideas/2026/06/ai-writing-style-literature/687536/

Forbes - The 7 Deadly Tells of AI Writing https://www.forbes.com/sites/charliefink/2025/06/12/the-seven-tells-of-ai-writing/

Joe Casabona - 3 Signs You've Got AI Brain Rot (and How to Prevent It) https://streamlinedsolopreneur.com/ai-brain-rot/

Visit my website to learn more & connect:
Emily Aborn is a Small Business Copywriter and the host of Small Business Casual, with 12+ years of copywriting experience across 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a question for me or an idea for the show? Email me at emily@emilyaborn.com.

Website: emilyaborn.com
Facebook: @emily.catherinegrace
Instagram: @emilyaborn
LinkedIn: @EmilyAborn
Substack: @SmallBusinessCasual

]]> Text Emily!

"It's not X, it's Y", the rhetorical "honestly?" and oh, the em-dashes!

The overt tells and... the little gut feelings when you suspect AI... what are they costing us?

When our readers and listeners' spidey senses go up, when their AI radar is activated, it can quietly cost you their trust. Which means it can also cost you business.

In this episode, I walk through 10 AI "Tells" and why they matter. I also give you permission NOT to overthink and scrape your copy clean of all of them because there are always two sides to the coin.

At the end of the day: You don't prove you're human by deleting em dashes, stopping your overuse of adverbs, and stripping out the Oxford commas. 

You prove it by being the version of you that can't be faked. Stop asking "how do I avoid looking like AI and instead, start asking "how do I sound unmistakably like me!?

Resources & Links:
The Atlantic - Why AI Is Incorrigibly Didactic https://www.theatlantic.com/ideas/2026/06/ai-writing-style-literature/687536/

Forbes - The 7 Deadly Tells of AI Writing https://www.forbes.com/sites/charliefink/2025/06/12/the-seven-tells-of-ai-writing/

Joe Casabona - 3 Signs You've Got AI Brain Rot (and How to Prevent It) https://streamlinedsolopreneur.com/ai-brain-rot/

Visit my website to learn more & connect:
Emily Aborn is a Small Business Copywriter and the host of Small Business Casual, with 12+ years of copywriting experience across 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a question for me or an idea for the show? Email me at emily@emilyaborn.com.

Website: emilyaborn.com
Facebook: @emily.catherinegrace
Instagram: @emilyaborn
LinkedIn: @EmilyAborn
Substack: @SmallBusinessCasual

]]> Emily Aborn Buzzsprout-19406489 Tue, 07 Jul 2026 00:00:00 -0400 1590 full false Leave It or Live It? Permission to Quit and the Power to Persist Leave It or Live It? Permission to Quit and the Power to Persist Text Emily!

I learned two very simple and polar opposite lessons in June: 

  1. Quit what you hate
  2. Keep going on what matters

The key is mastering the art of discernment to determine which is which!

Lesson #1: Leave It - If you don't like it, quit! 

If something in life or business is coming up with more "cons" than "pros", you don't need to try to convince yourself it's a good fit. You can quit! 

If it's causing you harm, if you just don't like it anymore, if you've outgrown it, you're allowed to let it go. For now, for good, for as long as you need to. 

Lesson #2: Live It

The opposite lesson is also equally important: If you really want to do, be, or achieve something... give it your all! Be it, create it, start today! 

The magic isn't in "faking it till you make it", it's actually making it and proving to yourself through small, consistent steps that you're the kind of person who makes REAL progress towards your goals and dreams. 

The Main Takeaway & Reflection: 

Life is a fine art of leaving the things that don't serve you and staying committed to the things that do. Some things deserve to be left behind. Some things deserve your daily commitment, one small step at a time.

There’s a lot of power in knowing the difference and a lot of freedom to allow yourself to be the kind of person who does BOTH. 

- What are you staying in/with that you don't like (maybe you even hate it!?)? 

- What are you abandoning that you actually love or want to pursue? 

Referenced Episodes:

About Me

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with a genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

I learned two very simple and polar opposite lessons in June: 

  1. Quit what you hate
  2. Keep going on what matters

The key is mastering the art of discernment to determine which is which!

Lesson #1: Leave It - If you don't like it, quit! 

If something in life or business is coming up with more "cons" than "pros", you don't need to try to convince yourself it's a good fit. You can quit! 

If it's causing you harm, if you just don't like it anymore, if you've outgrown it, you're allowed to let it go. For now, for good, for as long as you need to. 

Lesson #2: Live It

The opposite lesson is also equally important: If you really want to do, be, or achieve something... give it your all! Be it, create it, start today! 

The magic isn't in "faking it till you make it", it's actually making it and proving to yourself through small, consistent steps that you're the kind of person who makes REAL progress towards your goals and dreams. 

The Main Takeaway & Reflection: 

Life is a fine art of leaving the things that don't serve you and staying committed to the things that do. Some things deserve to be left behind. Some things deserve your daily commitment, one small step at a time.

There’s a lot of power in knowing the difference and a lot of freedom to allow yourself to be the kind of person who does BOTH. 

- What are you staying in/with that you don't like (maybe you even hate it!?)? 

- What are you abandoning that you actually love or want to pursue? 

Referenced Episodes:

About Me

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with a genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-19304138 Tue, 30 Jun 2026 00:00:00 -0400 1236 full false Stuff They Don't Say: The Business Owner Roller Coaster w/Kristy Ouellette Stuff They Don't Say: The Business Owner Roller Coaster w/Kristy Ouellette Text Emily!

Since 2014, Kristy's been pivoting, innovating, and doing things differently as she stays visible in a highly competitive industry. 

In this episode, I sit down for a candid conversation with Kristy Ouellette, founder and owner of Mickey Guru Travel Company. We get into all the twists, turns, speed bumps, roller coaster rides, and magic of entrepreneurship: 

  • How Kristy and I met (the power of showing up) 
  • Travel agent myths and misconceptions, busted!
  • How Kristy's stayed afloat navigating pandemics, team member challenges, tough client situations, overwhelm, and more! 
  • Why it's important to invest in yourself and your team for growth 
  • And more! 

About Kristy

Kristy Ouellette is the owner of Mickey Guru Travel Company, where she and her team of travel-obsessed agents help families and friend groups book Disney, cruise, and all-inclusive vacations they’ll be talking about for years. In an industry where everyone is selling the same destinations, Kristy has built her brand by zigging when everyone else zags, including launching Talk Travel to Me, the podcast where no travel question is too basic, too bold, or too “wait, can I actually ask that?” Fair warning: listening may cause an immediate urge to book something.

Website: mickeyguru.com
Instagram: instagram.com/mickeygurutravel
Facebook: facebook.com/MickeyGuruTravel
TikTok: tiktok.com/@mickeygurutravel
Talk Travel to Me Podcast: talktraveltome.buzzsprout.com

About Me, Emily Aborn 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big-picture approach and a genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

Since 2014, Kristy's been pivoting, innovating, and doing things differently as she stays visible in a highly competitive industry. 

In this episode, I sit down for a candid conversation with Kristy Ouellette, founder and owner of Mickey Guru Travel Company. We get into all the twists, turns, speed bumps, roller coaster rides, and magic of entrepreneurship: 

  • How Kristy and I met (the power of showing up) 
  • Travel agent myths and misconceptions, busted!
  • How Kristy's stayed afloat navigating pandemics, team member challenges, tough client situations, overwhelm, and more! 
  • Why it's important to invest in yourself and your team for growth 
  • And more! 

About Kristy

Kristy Ouellette is the owner of Mickey Guru Travel Company, where she and her team of travel-obsessed agents help families and friend groups book Disney, cruise, and all-inclusive vacations they’ll be talking about for years. In an industry where everyone is selling the same destinations, Kristy has built her brand by zigging when everyone else zags, including launching Talk Travel to Me, the podcast where no travel question is too basic, too bold, or too “wait, can I actually ask that?” Fair warning: listening may cause an immediate urge to book something.

Website: mickeyguru.com
Instagram: instagram.com/mickeygurutravel
Facebook: facebook.com/MickeyGuruTravel
TikTok: tiktok.com/@mickeygurutravel
Talk Travel to Me Podcast: talktraveltome.buzzsprout.com

About Me, Emily Aborn 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big-picture approach and a genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-19304104 Tue, 23 Jun 2026 00:00:00 -0400 2003 full false Being Intentional Where You Show Up - Both Online & Off! Being Intentional Where You Show Up - Both Online & Off! Text Emily!

With limited bandwidth and a desire to reduce digital distraction, all while INFINITE options tug at you... 

How do you decide where to actually put your time, energy, and efforts? 
Is social media for the birds at this point? 
How do you make time for more showing up in real life? 
How do you choose things that won’t make you completely exhausted? 

In this episode, we’re going to answer all of those questions (and then some) as we walk through where to show up online and off and how to be intentional with our limited time and energy.

  • The power of showing up in real life 
  • Where to show up online and off based on your unique needs and goals
  • Questions to ask yourself to gauge time, energy, and interest
  • And more! 

Links & Resources

Networking Episode with special guest, Ande Lyons: buzzsprout.com/2160062/episodes/18146270

New England Podcasters Group: newenglandpodcasters.group

About Me, Emily Aborn 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with a genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

With limited bandwidth and a desire to reduce digital distraction, all while INFINITE options tug at you... 

How do you decide where to actually put your time, energy, and efforts? 
Is social media for the birds at this point? 
How do you make time for more showing up in real life? 
How do you choose things that won’t make you completely exhausted? 

In this episode, we’re going to answer all of those questions (and then some) as we walk through where to show up online and off and how to be intentional with our limited time and energy.

  • The power of showing up in real life 
  • Where to show up online and off based on your unique needs and goals
  • Questions to ask yourself to gauge time, energy, and interest
  • And more! 

Links & Resources

Networking Episode with special guest, Ande Lyons: buzzsprout.com/2160062/episodes/18146270

New England Podcasters Group: newenglandpodcasters.group

About Me, Emily Aborn 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with a genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-19304094 Tue, 16 Jun 2026 00:00:00 -0400 1558 full false 5 Ways to Connect & Be Seen: How Who You Know Increases Your Visibility 5 Ways to Connect & Be Seen: How Who You Know Increases Your Visibility Text Emily!

In last week's episode, we talked about how the next person you meet could change your life. Today, we're talking about what happens after you meet them, and more importantly, how other people can help you be MORE VISIBLE.

In this special compilation episode, I bring together FOUR guests whom I know, like, love, and trust to share five out-of-the-box ways to increase your visibility. 

We talk about the power of collaboration, creativity, cohesion, community, and consistency in your marketing and how it can take you places that posting on social media simply can't touch! 

Quotes: 

F.O.C.U.S: Follow One Course Until Successful 

"The Default Answer is No" - Alex Sanfilippo

“The real reason people procrastinate is because excellence is boring. The road to remarkable is paved with a whole lot of boring." -John Acuff

🎙️ So You Wanna' Start a Podcast Workshop: eventbrite.com/e/so-you-wanna-start-a-podcast-tickets-1990514313896?aff=oddtdtcreator

Karen Kenney 

Karen Kenney is a writer, speaker, podcaster, certified spiritual mentor, and coach. She’s known for her dynamic storytelling, her sense of humor, her Boston accent, and her no-bullshit approach to spirituality, self-development, and transformational work. She's been a yoga teacher for 25+ years and has been a Thai Yoga Massage practitioner since 2008. She's also a Gateless Writing Instructor, the creator of WRITE CLUB, and the host of The Karen Kenney Show podcast.

Website & Podcast: karenkenney.com
Instagram: instagram.com/karenkenneylive
Facebook: facebook.com/karenkenney.writer
Write Club: karenkenney.com/writeclub

Kristy Ouellette

Kristy Ouellette is the owner of Mickey Guru Travel Company, where she and her team of travel-obsessed agents help families and friend groups book Disney, cruise, and all-inclusive vacations they’ll be talking about for years. In an industry where everyone is selling the same destinations, Kristy has built her brand by zigging when everyone else zags, including launching Talk Travel to Me, the podcast where no travel question is too basic, too bold, or too “wait, can I actually ask that?” Fair warning: listening may cause an immediate urge to book something.

Website: mickeyguru.com
Instagram: instagram.com/mickeygurutravel
Facebook: facebook.com/MickeyGuruTravel
TikTok: tiktok.com/@mickeygurutravel
Talk Travel to Me Podcast: talktraveltome.buzzsprout.com

Jessica Mercier 

Jess Malli Mercier is the owner and creative behind JMM Artist Designer. She's a branding strategist, artist, and designer, known for her unique approach that blends artistic vision with intuitive design. Her signature method, focusing on collaboration and deep dives into each brand's essence, crafts identities that are visually stunning and deeply resonant. Fueled by her passion for creativity and a knack for capturing the soul of a business, Jess operates out of her studio, where art and strategy collide to create memorable brands.

Website: jmmartistdesigner.com

E-mail: jmmartistdesigner@gmail.com

FB: facebook.com/jmmartistdesigner

IG: instagram.com/jmmartistdesigner

Alex Sanfilippo

Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!

PodMatch.com: joinpodmatch.com/emilyaborn
Instagram: instagram.com/alexsanfilippo7/
Facebook: facebook.com/AlexJSanfilippo
LinkedIn: linkedin.com/in/alexsanfilippo/

]]> Text Emily!

In last week's episode, we talked about how the next person you meet could change your life. Today, we're talking about what happens after you meet them, and more importantly, how other people can help you be MORE VISIBLE.

In this special compilation episode, I bring together FOUR guests whom I know, like, love, and trust to share five out-of-the-box ways to increase your visibility. 

We talk about the power of collaboration, creativity, cohesion, community, and consistency in your marketing and how it can take you places that posting on social media simply can't touch! 

Quotes: 

F.O.C.U.S: Follow One Course Until Successful 

"The Default Answer is No" - Alex Sanfilippo

“The real reason people procrastinate is because excellence is boring. The road to remarkable is paved with a whole lot of boring." -John Acuff

🎙️ So You Wanna' Start a Podcast Workshop: eventbrite.com/e/so-you-wanna-start-a-podcast-tickets-1990514313896?aff=oddtdtcreator

Karen Kenney 

Karen Kenney is a writer, speaker, podcaster, certified spiritual mentor, and coach. She’s known for her dynamic storytelling, her sense of humor, her Boston accent, and her no-bullshit approach to spirituality, self-development, and transformational work. She's been a yoga teacher for 25+ years and has been a Thai Yoga Massage practitioner since 2008. She's also a Gateless Writing Instructor, the creator of WRITE CLUB, and the host of The Karen Kenney Show podcast.

Website & Podcast: karenkenney.com
Instagram: instagram.com/karenkenneylive
Facebook: facebook.com/karenkenney.writer
Write Club: karenkenney.com/writeclub

Kristy Ouellette

Kristy Ouellette is the owner of Mickey Guru Travel Company, where she and her team of travel-obsessed agents help families and friend groups book Disney, cruise, and all-inclusive vacations they’ll be talking about for years. In an industry where everyone is selling the same destinations, Kristy has built her brand by zigging when everyone else zags, including launching Talk Travel to Me, the podcast where no travel question is too basic, too bold, or too “wait, can I actually ask that?” Fair warning: listening may cause an immediate urge to book something.

Website: mickeyguru.com
Instagram: instagram.com/mickeygurutravel
Facebook: facebook.com/MickeyGuruTravel
TikTok: tiktok.com/@mickeygurutravel
Talk Travel to Me Podcast: talktraveltome.buzzsprout.com

Jessica Mercier 

Jess Malli Mercier is the owner and creative behind JMM Artist Designer. She's a branding strategist, artist, and designer, known for her unique approach that blends artistic vision with intuitive design. Her signature method, focusing on collaboration and deep dives into each brand's essence, crafts identities that are visually stunning and deeply resonant. Fueled by her passion for creativity and a knack for capturing the soul of a business, Jess operates out of her studio, where art and strategy collide to create memorable brands.

Website: jmmartistdesigner.com

E-mail: jmmartistdesigner@gmail.com

FB: facebook.com/jmmartistdesigner

IG: instagram.com/jmmartistdesigner

Alex Sanfilippo

Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!

PodMatch.com: joinpodmatch.com/emilyaborn
Instagram: instagram.com/alexsanfilippo7/
Facebook: facebook.com/AlexJSanfilippo
LinkedIn: linkedin.com/in/alexsanfilippo/

]]> Emily Aborn Buzzsprout-19302254 Tue, 09 Jun 2026 03:00:00 -0400 2053 full false The Next Person You Meet Could Change Your Life The Next Person You Meet Could Change Your Life Text Emily!

The best advice I ever got was just six words: "Get out there and meet people!"

A former business advisor nudged me out of my retail shop and into the community over eight years ago. Her words changed my entire life. And today, I hope they change yours too!

No matter what you're seeking: growth, clarity, connection, new friends, next steps, the answer is almost always in the people you meet. 

We're all just walking ripple effects, creating more ripple effects.

In this episode, I'm sharing how meeting people has transformed my life and business. You'll learn how: 

You'll also hear:

  • Why we avoid meeting people
  • 5 Simple ways to start connecting and building real relationships
  • Why showing up is always worth it, even when it's uncomfortable

Next week: You'll hear from all five of these incredible people sharing their insights on increasing visibility through consistency, creativity, collaboration, cohesion, and connection.

The next person you meet could change your life. But you have to meet them to know HOW. 

About Me & Let's Connect: 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Website: Emilyaborn.com

Facebook: Facebook.com/Emily.CatherineGrace/

LinkedIn: Linkedin.com/in/EmilyAborn

Substack: Smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little, and find the little pencily thing where it says “Write a Review”. 

]]> Text Emily!

The best advice I ever got was just six words: "Get out there and meet people!"

A former business advisor nudged me out of my retail shop and into the community over eight years ago. Her words changed my entire life. And today, I hope they change yours too!

No matter what you're seeking: growth, clarity, connection, new friends, next steps, the answer is almost always in the people you meet. 

We're all just walking ripple effects, creating more ripple effects.

In this episode, I'm sharing how meeting people has transformed my life and business. You'll learn how: 

You'll also hear:

  • Why we avoid meeting people
  • 5 Simple ways to start connecting and building real relationships
  • Why showing up is always worth it, even when it's uncomfortable

Next week: You'll hear from all five of these incredible people sharing their insights on increasing visibility through consistency, creativity, collaboration, cohesion, and connection.

The next person you meet could change your life. But you have to meet them to know HOW. 

About Me & Let's Connect: 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Website: Emilyaborn.com

Facebook: Facebook.com/Emily.CatherineGrace/

LinkedIn: Linkedin.com/in/EmilyAborn

Substack: Smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little, and find the little pencily thing where it says “Write a Review”. 

]]> Emily Aborn Buzzsprout-19203419 Tue, 02 Jun 2026 00:00:00 -0400 1726 full false Offering "Value" Isn't What it Seems: 5 Unexpected Ways to Deliver Value Offering "Value" Isn't What it Seems: 5 Unexpected Ways to Deliver Value Text Emily!

"I can't post unless I'm adding value."

Sound familiar?

We've all said it (or thought it) at least once or twice. "Delivering value" has become a silent gatekeeper for our content, and the idea of what "value" means can stop us cold. 

We hold off on emailing our list, posting on social, or pitching that podcast until we have the perfect freebie, tip, how-to... something valuable to offer before we're allowed to show up.

Value isn't only found in a commodity.

It's not always educational, and it doesn't have to come in the form of a template, swipe copy, or prompts.  

Sometimes value is making someone laugh or showing up consistently. It could look as simple as sharing your way of thinking. And sometimes, it's just being YOU.

In this episode, I'm breaking down what value actually means and five ways you might already be offering it, even without realizing it! 

We cover:

  • Why "value" has become a gatekeeping word
  • What value actually is
  • 5 Ways you're already adding value
  • +1 Bonus way of offering that doesn't get nearly enough air time
  • Why your presence and connection matter more than information
  • And more 

About Me & Let's Connect: 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Website: Emilyaborn.com

Facebook: Facebook.com/Emily.CatherineGrace/

LinkedIn: Linkedin.com/in/EmilyAborn

Substack: Smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little, and find the little pencily thing where it says “Write a Review”. 

]]> Text Emily!

"I can't post unless I'm adding value."

Sound familiar?

We've all said it (or thought it) at least once or twice. "Delivering value" has become a silent gatekeeper for our content, and the idea of what "value" means can stop us cold. 

We hold off on emailing our list, posting on social, or pitching that podcast until we have the perfect freebie, tip, how-to... something valuable to offer before we're allowed to show up.

Value isn't only found in a commodity.

It's not always educational, and it doesn't have to come in the form of a template, swipe copy, or prompts.  

Sometimes value is making someone laugh or showing up consistently. It could look as simple as sharing your way of thinking. And sometimes, it's just being YOU.

In this episode, I'm breaking down what value actually means and five ways you might already be offering it, even without realizing it! 

We cover:

  • Why "value" has become a gatekeeping word
  • What value actually is
  • 5 Ways you're already adding value
  • +1 Bonus way of offering that doesn't get nearly enough air time
  • Why your presence and connection matter more than information
  • And more 

About Me & Let's Connect: 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Website: Emilyaborn.com

Facebook: Facebook.com/Emily.CatherineGrace/

LinkedIn: Linkedin.com/in/EmilyAborn

Substack: Smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little, and find the little pencily thing where it says “Write a Review”. 

]]> Emily Aborn Buzzsprout-19038990 Tue, 26 May 2026 00:00:00 -0400 982 full false Is Authenticity Dead? Bringing Fresh Life to Overused Buzzwords Is Authenticity Dead? Bringing Fresh Life to Overused Buzzwords Text Emily!

"Authenticity" used to be one of my favorite words of all time! It meant something real, genuine, original, of the utmost quality. It offered permission to show up as yourself, not perform or pretend!

Then... #internet.

Suddenly, everyone was "stepping into their authentic self." From every coach, in every caption, selling every course, the word was everywhere. And when a word is everywhere, it becomes a bit generic and loses its intended depth. 

In this episode, I'm questioning this buzzword (and a few others) to figure out what we're actually trying to say, and by doing so, showing how to bring the real meaning back.

We cover:

  • What "authenticity" means to me 
  • When and how it lost its meaning
  • Other words/phrases that have suffered the same fate (hustle, community, vulnerable, curated, human-centered)
  • What people are actually looking for when they say they want authenticity
  • What it looks like to show up authentically without needing the word
  • Whether we should retire "authentic" entirely (or just stop using it as a placeholder)

We don't need more people talking about authenticity. We need more people actually showing up authentically. 

Resources & Links Mentioned: 

Karen Salmansohn on Instagram @NotSalmon: https://www.instagram.com/p/DW_4gttDibS/

Quote by Sue Fitzmaurice: 

“What it means to be authentic:

To be more concerned with truth than opinions. To be sincere and not pretend. To be free from hypocrisy: "walk your talk". To know who you are and to be that person. To not fear others seeing your vulnerabilities. To being confident to walk away from situations where you can't be yourself. To being awake to your own feelings. To being free from others' opinions of you. To being accepting and loving yourself”. 

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

emilyaborn.com

facebook.com/Emily.CatherineGrace/

linkedin.com/in/EmilyAborn

smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

]]> Text Emily!

"Authenticity" used to be one of my favorite words of all time! It meant something real, genuine, original, of the utmost quality. It offered permission to show up as yourself, not perform or pretend!

Then... #internet.

Suddenly, everyone was "stepping into their authentic self." From every coach, in every caption, selling every course, the word was everywhere. And when a word is everywhere, it becomes a bit generic and loses its intended depth. 

In this episode, I'm questioning this buzzword (and a few others) to figure out what we're actually trying to say, and by doing so, showing how to bring the real meaning back.

We cover:

  • What "authenticity" means to me 
  • When and how it lost its meaning
  • Other words/phrases that have suffered the same fate (hustle, community, vulnerable, curated, human-centered)
  • What people are actually looking for when they say they want authenticity
  • What it looks like to show up authentically without needing the word
  • Whether we should retire "authentic" entirely (or just stop using it as a placeholder)

We don't need more people talking about authenticity. We need more people actually showing up authentically. 

Resources & Links Mentioned: 

Karen Salmansohn on Instagram @NotSalmon: https://www.instagram.com/p/DW_4gttDibS/

Quote by Sue Fitzmaurice: 

“What it means to be authentic:

To be more concerned with truth than opinions. To be sincere and not pretend. To be free from hypocrisy: "walk your talk". To know who you are and to be that person. To not fear others seeing your vulnerabilities. To being confident to walk away from situations where you can't be yourself. To being awake to your own feelings. To being free from others' opinions of you. To being accepting and loving yourself”. 

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

emilyaborn.com

facebook.com/Emily.CatherineGrace/

linkedin.com/in/EmilyAborn

smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

]]> Emily Aborn Buzzsprout-19027964 Tue, 19 May 2026 00:00:00 -0400 1445 full false Going 100% in on YOU: How "all-in" changes everything Going 100% in on YOU: How "all-in" changes everything Text Emily!

3 Years ago, when I started this podcast, I decided to go 100% in on myself. The first of many times I would show up for ME. 

I’ve learned since that when you take a bet on yourself, when you’re willing to go “all in”, you end up showing up even more fully for others. 

Today, to celebrate the 3-Year Podiversary of Small Business Casual (previously named “Content with Character”) and my 40th bday, I’m pulling back the curtain and sharing behind-the-scenes truths, learnings, and fun factoids about running the show and SO much more. I share honestly what it’s like to start a podcast, share consistently, and wonder whether or not anyone is actually even out there… 

You’ll hear:

  • Why I started a podcast (and what others had to say about it) 
  • My favorite podcast resources
  • How I deal with creative blocks and self-doubt
  • What to do when you have to pivot drastically  
  • What I’d do differently if I started over today 
  • Why I keep showing up week after week
  • The weird ingredient I add to my Yerba Maté
  • And more!

Thank you, from the bottom of my heart, for being a part of this journey with me! Let’s celebrate OUR milestone, together! 

Resources & Links Mentioned: 

PodMatch: https://www.joinpodmatch.com/emilyaborn

New England Podcasters Group (NEPG): https://newenglandpodcasters.group/

Buzzsprout: https://www.buzzsprout.com/?referrer_id=2129309

Episode that Flopped: "Are You Running Your Marketing, or is it Running You?" https://www.buzzsprout.com/2160062/episodes/14219002

Good Hang Podcast with Amy Poehler (on all major listening apps) 

The Big Four Oh with Stephanie McLaughlin: https://thebigfouroh.com/

The Karen Kenney Show: https://www.karenkenney.com/podcast

About Me & Let's Connect: 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Website: Emilyaborn.com

Facebook: Facebook.com/Emily.CatherineGrace/

LinkedIn: Linkedin.com/in/EmilyAborn

Substack: Smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little, and find the little pencily thing where it says “Write a Review”. 

]]> Text Emily!

3 Years ago, when I started this podcast, I decided to go 100% in on myself. The first of many times I would show up for ME. 

I’ve learned since that when you take a bet on yourself, when you’re willing to go “all in”, you end up showing up even more fully for others. 

Today, to celebrate the 3-Year Podiversary of Small Business Casual (previously named “Content with Character”) and my 40th bday, I’m pulling back the curtain and sharing behind-the-scenes truths, learnings, and fun factoids about running the show and SO much more. I share honestly what it’s like to start a podcast, share consistently, and wonder whether or not anyone is actually even out there… 

You’ll hear:

  • Why I started a podcast (and what others had to say about it) 
  • My favorite podcast resources
  • How I deal with creative blocks and self-doubt
  • What to do when you have to pivot drastically  
  • What I’d do differently if I started over today 
  • Why I keep showing up week after week
  • The weird ingredient I add to my Yerba Maté
  • And more!

Thank you, from the bottom of my heart, for being a part of this journey with me! Let’s celebrate OUR milestone, together! 

Resources & Links Mentioned: 

PodMatch: https://www.joinpodmatch.com/emilyaborn

New England Podcasters Group (NEPG): https://newenglandpodcasters.group/

Buzzsprout: https://www.buzzsprout.com/?referrer_id=2129309

Episode that Flopped: "Are You Running Your Marketing, or is it Running You?" https://www.buzzsprout.com/2160062/episodes/14219002

Good Hang Podcast with Amy Poehler (on all major listening apps) 

The Big Four Oh with Stephanie McLaughlin: https://thebigfouroh.com/

The Karen Kenney Show: https://www.karenkenney.com/podcast

About Me & Let's Connect: 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Website: Emilyaborn.com

Facebook: Facebook.com/Emily.CatherineGrace/

LinkedIn: Linkedin.com/in/EmilyAborn

Substack: Smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little, and find the little pencily thing where it says “Write a Review”. 

]]> Emily Aborn Buzzsprout-19025976 Tue, 12 May 2026 00:00:00 -0400 1719 full false What if You Just Tried It? The Power of Experimentation What if You Just Tried It? The Power of Experimentation Text Emily!

Instead of overthinking, what if you experimented about it instead!? 

“Don’t get stuck with where you have not succeeded. Go on to something else. You don’t know what will unfold.” - Natalie Goldberg

In this episode, we get into where experimentation and "just trying it" fits into life and business, and how a try-before-you buy mentality can end up being a winning strategy for success and happiness. 

In the episode: 

  • What does experimentation look like in business? Why it might be worth giving a whirl
  • How experimentation improves revenue, happiness, and chances of success 
  • Why failing faster is a winning strategy 
  • How experimentation helps make better decisions 
  • Examples of experiments in life and business
  • 5 Steps to experimenting
  • And more! 

Links & Resources Mentioned

Karen Kenney's Podcast Episode: Find Out For Yourself 

My Pinterest Experiment 

My Substack: 104 Experiments 

Link to Stats Source: "According to Booz & Company's 2011 Global Innovation 1000 report, more innovative companies showed 11% higher revenue growth and 22% higher EBITDA growth compared to less innovative companies."

https://www.viima.com/blog/innovation-stats

How to Undergo YOUR Next Experiment: 

1. Identify: What are you curious about? What haven't you tried but want to? 

2. Keep the Stakes Low: Don't commit forever, set a time limit, and try it for a given period 

3. Pick a Metric to Track: What would success look like for this? What do you want out of it? 

4. Debrief: Did you like it? What did you learn? Would you do it again/keep going? What would you change? 

5. Decide: Keep, pivot, or quit

About Me: 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Text Emily!

Instead of overthinking, what if you experimented about it instead!? 

“Don’t get stuck with where you have not succeeded. Go on to something else. You don’t know what will unfold.” - Natalie Goldberg

In this episode, we get into where experimentation and "just trying it" fits into life and business, and how a try-before-you buy mentality can end up being a winning strategy for success and happiness. 

In the episode: 

  • What does experimentation look like in business? Why it might be worth giving a whirl
  • How experimentation improves revenue, happiness, and chances of success 
  • Why failing faster is a winning strategy 
  • How experimentation helps make better decisions 
  • Examples of experiments in life and business
  • 5 Steps to experimenting
  • And more! 

Links & Resources Mentioned

Karen Kenney's Podcast Episode: Find Out For Yourself 

My Pinterest Experiment 

My Substack: 104 Experiments 

Link to Stats Source: "According to Booz & Company's 2011 Global Innovation 1000 report, more innovative companies showed 11% higher revenue growth and 22% higher EBITDA growth compared to less innovative companies."

https://www.viima.com/blog/innovation-stats

How to Undergo YOUR Next Experiment: 

1. Identify: What are you curious about? What haven't you tried but want to? 

2. Keep the Stakes Low: Don't commit forever, set a time limit, and try it for a given period 

3. Pick a Metric to Track: What would success look like for this? What do you want out of it? 

4. Debrief: Did you like it? What did you learn? Would you do it again/keep going? What would you change? 

5. Decide: Keep, pivot, or quit

About Me: 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Emily Aborn Buzzsprout-19021868 Tue, 05 May 2026 00:00:00 -0400 1922 full false When to Throw in the Towel (and When to Push Through) When to Throw in the Towel (and When to Push Through) Text Emily!

When to hold em’ and when to fold em’... THAT is the question. 

And in creative ventures and businesses, it’s one of the hardest things to answer when it comes up. When do you quit, stop pushing, throw in the towel, and when do you keep going?

While there’s no clear answer, magical checklist, or formula, there are some questions you can ask yourself and some gut checks that can help give you a lot of clarity on whether or not to keep going and when to throw in the towel on tools, platforms, services, collaborations, products, and… maybe even your business entirely!  

Inside the episode: 

  • When to throw in the towel on tools and platforms, and when to push through 
  • When to give up on memberships, courses, or groups, and when to keep on going 
  • When to stop offering products or services and when to give them a fair shake 
  • When to stop running your business or pivot entirely, and when to reconsider 
  • Questions to ask yourself before ditching everything 
  • And more! 

Key Reminders & Takeaways 

Quitting isn't good nor bad. It’s redirection. Pushing through isn’t always the right answer. 

You're allowed to change your mind. Always. Full stop. 

Quitting doesn't erase what you built. 

Walking away isn't an indication of failure. 

Sometimes the most courageous step is walking away, and sometimes the bravest one is to stay. Only YOU can know which is your step towards COURAGE.

Throwing in the towel, walking away, or saying bye-bye isn’t giving up. It’s making space for bigger, better, more aligned. 

Reflection Questions: 

  1. Am I quitting because it's hard, or because it's wrong?
  2. Have I actually given this a fair shot?
  3. What would I do if I stopped?
  4. What does my gut/inner voice/quieted mind say when I'm not panicking?
  5. What would I tell a friend in this exact situation?
  6. Am I staying because I believe in it, or because I'm afraid of what people will think?
  7. Is this MY dream, or someone else's dream for me?

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Text Emily!

When to hold em’ and when to fold em’... THAT is the question. 

And in creative ventures and businesses, it’s one of the hardest things to answer when it comes up. When do you quit, stop pushing, throw in the towel, and when do you keep going?

While there’s no clear answer, magical checklist, or formula, there are some questions you can ask yourself and some gut checks that can help give you a lot of clarity on whether or not to keep going and when to throw in the towel on tools, platforms, services, collaborations, products, and… maybe even your business entirely!  

Inside the episode: 

  • When to throw in the towel on tools and platforms, and when to push through 
  • When to give up on memberships, courses, or groups, and when to keep on going 
  • When to stop offering products or services and when to give them a fair shake 
  • When to stop running your business or pivot entirely, and when to reconsider 
  • Questions to ask yourself before ditching everything 
  • And more! 

Key Reminders & Takeaways 

Quitting isn't good nor bad. It’s redirection. Pushing through isn’t always the right answer. 

You're allowed to change your mind. Always. Full stop. 

Quitting doesn't erase what you built. 

Walking away isn't an indication of failure. 

Sometimes the most courageous step is walking away, and sometimes the bravest one is to stay. Only YOU can know which is your step towards COURAGE.

Throwing in the towel, walking away, or saying bye-bye isn’t giving up. It’s making space for bigger, better, more aligned. 

Reflection Questions: 

  1. Am I quitting because it's hard, or because it's wrong?
  2. Have I actually given this a fair shot?
  3. What would I do if I stopped?
  4. What does my gut/inner voice/quieted mind say when I'm not panicking?
  5. What would I tell a friend in this exact situation?
  6. Am I staying because I believe in it, or because I'm afraid of what people will think?
  7. Is this MY dream, or someone else's dream for me?

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Emily Aborn Buzzsprout-18970128 Tue, 28 Apr 2026 00:00:00 -0400 1529 full false Too Many Cooks in the Kitchen: When Serial Help Becomes a Recipe for Disaster Too Many Cooks in the Kitchen: When Serial Help Becomes a Recipe for Disaster Text Emily!

Have you ever seen a business owner pay for help and then get all a gazillion different opinions from Mary, Larry, Harry, Tom, Billy, and Sally? Maybe it's been YOU seeking helper after helper whose help isn't "working"?

It can be really frustrating and entirely unhelpful when we poll everyone and anyone for help on how to move forward and proceed. 

Too many cooks in the kitchen can cause you to be forever catching up. It can create chaos, endless pivots and updates, and unwarranted or unnecessary strategy. 

In today’s episode, we’re going to get into the issue of hiring serial help to fix problems that sometimes don’t even exist, and what happens when there are too many cooks in the kitchen.

In the Episode: 

  • 3 Ways I see "too many cooks in the kitchen" play out in businesses
  •  What's at risk when we look to anyone and everyone to weigh in 
  • 4 Things that go wrong when seeking serial help 
  • What to do before asking for help 
  • And more! 

Key Takeaways: 

1. Get clear FIRST before asking for help 

2. Look for help strategically, not reactively

3. Trust the process (and the person you hired)

4. Ask fewer people for advice

5. Don’t forget to listen to YOUR voice too!

6. AI is NOT your business strategist 

Quotes: 

“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” - Jim Rohn

About Me: 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Text Emily!

Have you ever seen a business owner pay for help and then get all a gazillion different opinions from Mary, Larry, Harry, Tom, Billy, and Sally? Maybe it's been YOU seeking helper after helper whose help isn't "working"?

It can be really frustrating and entirely unhelpful when we poll everyone and anyone for help on how to move forward and proceed. 

Too many cooks in the kitchen can cause you to be forever catching up. It can create chaos, endless pivots and updates, and unwarranted or unnecessary strategy. 

In today’s episode, we’re going to get into the issue of hiring serial help to fix problems that sometimes don’t even exist, and what happens when there are too many cooks in the kitchen.

In the Episode: 

  • 3 Ways I see "too many cooks in the kitchen" play out in businesses
  •  What's at risk when we look to anyone and everyone to weigh in 
  • 4 Things that go wrong when seeking serial help 
  • What to do before asking for help 
  • And more! 

Key Takeaways: 

1. Get clear FIRST before asking for help 

2. Look for help strategically, not reactively

3. Trust the process (and the person you hired)

4. Ask fewer people for advice

5. Don’t forget to listen to YOUR voice too!

6. AI is NOT your business strategist 

Quotes: 

“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” - Jim Rohn

About Me: 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Emily Aborn Buzzsprout-18970020 Tue, 21 Apr 2026 00:00:00 -0400 1547 full false Leaving the Casino: Building a Business that Actually Works for YOU with Jessica Lackey Leaving the Casino: Building a Business that Actually Works for YOU with Jessica Lackey Text Emily!

Have you been burned by bro marketing? Exhausted by all the social media hacks? Underwhelmed with the "just manifest it" advice? 

If so, you're going to LOVE the wisdom of my guest, Jessica Lackey. 

Jessica reminds us that when you play by their rules, the house always wins in the entrepreneurial casino. 

We discuss how to stop betting on tactics and build a business that actually works for YOU as we tackle some of the bigger, better questions. 

In our conversation about Leaving the Casino:  

  • What does being in a casino have to do with entrepreneurship? 
  • How to identify which type of business you're running and what that might mean for your marketing 
  • How to determine your stage of growth and use it as a filter for focus and the actions that matter most 
  • What is ENOUGH? 
  • The myth of passive income 
  • Why more isn't always a good thing
  • And more (despite having said more isn't always a good thing in my previous bullet point 🤪 but if you're reading the show notes, at least you'll get a chuckle) 

About Jessica - Links & Resources 

Jessica Lackey is a business systems consultant and guide. She brings both corporate sophistication and soulful wisdom to the table to help established service providers build sustainable businesses. She’s worked with over 60 entrepreneurs 1:1, served as a fractional COO for multiple 7-figure organizations, and helped hundreds of business owners through her memberships and programs. She brings an exceptional depth of business knowledge, a genuine care for her client’s success, and the ability to make complex business concepts practical and actionable.

Book

Website

LinkedIn

YouTube

About the Host, Emily Aborn 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 121+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Text Emily!

Have you been burned by bro marketing? Exhausted by all the social media hacks? Underwhelmed with the "just manifest it" advice? 

If so, you're going to LOVE the wisdom of my guest, Jessica Lackey. 

Jessica reminds us that when you play by their rules, the house always wins in the entrepreneurial casino. 

We discuss how to stop betting on tactics and build a business that actually works for YOU as we tackle some of the bigger, better questions. 

In our conversation about Leaving the Casino:  

  • What does being in a casino have to do with entrepreneurship? 
  • How to identify which type of business you're running and what that might mean for your marketing 
  • How to determine your stage of growth and use it as a filter for focus and the actions that matter most 
  • What is ENOUGH? 
  • The myth of passive income 
  • Why more isn't always a good thing
  • And more (despite having said more isn't always a good thing in my previous bullet point 🤪 but if you're reading the show notes, at least you'll get a chuckle) 

About Jessica - Links & Resources 

Jessica Lackey is a business systems consultant and guide. She brings both corporate sophistication and soulful wisdom to the table to help established service providers build sustainable businesses. She’s worked with over 60 entrepreneurs 1:1, served as a fractional COO for multiple 7-figure organizations, and helped hundreds of business owners through her memberships and programs. She brings an exceptional depth of business knowledge, a genuine care for her client’s success, and the ability to make complex business concepts practical and actionable.

Book

Website

LinkedIn

YouTube

About the Host, Emily Aborn 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 121+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Emily Aborn Buzzsprout-18907477 Tue, 14 Apr 2026 00:00:00 -0400 2541 full false Business Owner Guilt Trip: Overcoming False Guilt Business Owner Guilt Trip: Overcoming False Guilt Text Emily!

Do you feel guilty if you don't post or engage on social media for a week? Do you feel like you did something WRONG if you just spent an hour scrolling instead of being productive?

I recently asked this question about social media guilt on LinkedIn, asking people to share their experience with this no-win guilt phenomenon, and the comments and solidarity totally surprised me! Lots of people felt equally guilty posting as they did NOT posting! People felt just as bad being ON it as they did NOT being on it. 

Something sparked in me well beyond social media guilt... I think businesses feel guilt in a whole lot of other ways, too. Even if they didn't do anything "wrong"! 

Making too much money, not enough money, saying no to clients, taking a break, working too much, the list goes on... 

Let's unpack the TRUTH about guilt and talk about how to overcome it to get us back on track with how we want to feel and be: 

Inside the episode: 

  • Guilt vs. shame: Which is which, and do they really motivate us to change? 
  • False guilt vs. real guilt 
  • The guilt inventory: Oh, the things we can inflict upon ourselves! 
  • Should you feel guilty marketing your business when the world is falling apart? 
  • Why guilt isn't a productive emotion and how to turn it into beneficial thoughts and behaviors 

Resources, Links & Key Takeaways: 

👋🏼 Welcome to our new listener, Richard, of Groove Fitness, who said hello to me from Belgium!! Follow him on Instagram HERE 🪩💃🏻

Guilt isn't always bad: It can signal misalignment and show you where you need to course-correct

A lot of entrepreneurial guilt is false guilt or borrowed guilt: Who's telling you that what you're doing is WRONG? Is that your voice or someone else's expectations? 

Guilt implies there's a right way and a wrong way and you're not doing it RIGHT. Usually, there's no right/wrong, you're doing it your way.

People who make you feel guilty for XYZ: Might be on a guilt trip of their own. Don't take on their guilt. Don't borrow anyone else's moral compass.  

Tangible Steps to Unpacking Guilt: 

1. Specifically name the guilt 

2. Ask where the voice of guilt is coming from 

3. Check it against YOUR values (not that external voice's values) 

4. Give yourself permission to do things your way 

5. Reframe the action: i.e., "I feel guilty for resting." → "Rested and recharged is how I do my best work." 

About Me & Let's Connect 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 121+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Text Emily!

Do you feel guilty if you don't post or engage on social media for a week? Do you feel like you did something WRONG if you just spent an hour scrolling instead of being productive?

I recently asked this question about social media guilt on LinkedIn, asking people to share their experience with this no-win guilt phenomenon, and the comments and solidarity totally surprised me! Lots of people felt equally guilty posting as they did NOT posting! People felt just as bad being ON it as they did NOT being on it. 

Something sparked in me well beyond social media guilt... I think businesses feel guilt in a whole lot of other ways, too. Even if they didn't do anything "wrong"! 

Making too much money, not enough money, saying no to clients, taking a break, working too much, the list goes on... 

Let's unpack the TRUTH about guilt and talk about how to overcome it to get us back on track with how we want to feel and be: 

Inside the episode: 

  • Guilt vs. shame: Which is which, and do they really motivate us to change? 
  • False guilt vs. real guilt 
  • The guilt inventory: Oh, the things we can inflict upon ourselves! 
  • Should you feel guilty marketing your business when the world is falling apart? 
  • Why guilt isn't a productive emotion and how to turn it into beneficial thoughts and behaviors 

Resources, Links & Key Takeaways: 

👋🏼 Welcome to our new listener, Richard, of Groove Fitness, who said hello to me from Belgium!! Follow him on Instagram HERE 🪩💃🏻

Guilt isn't always bad: It can signal misalignment and show you where you need to course-correct

A lot of entrepreneurial guilt is false guilt or borrowed guilt: Who's telling you that what you're doing is WRONG? Is that your voice or someone else's expectations? 

Guilt implies there's a right way and a wrong way and you're not doing it RIGHT. Usually, there's no right/wrong, you're doing it your way.

People who make you feel guilty for XYZ: Might be on a guilt trip of their own. Don't take on their guilt. Don't borrow anyone else's moral compass.  

Tangible Steps to Unpacking Guilt: 

1. Specifically name the guilt 

2. Ask where the voice of guilt is coming from 

3. Check it against YOUR values (not that external voice's values) 

4. Give yourself permission to do things your way 

5. Reframe the action: i.e., "I feel guilty for resting." → "Rested and recharged is how I do my best work." 

About Me & Let's Connect 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 121+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Emily Aborn Buzzsprout-18855746 Tue, 07 Apr 2026 00:00:00 -0400 2003 full false Human vs. Search Engine: A modern SEO strategy with Sarah Moon Human vs. Search Engine: A modern SEO strategy with Sarah Moon Text Emily!

Over 80% of internet users rely on search engines regularly, and billions of searches happen every day! If you're not thinking about how people find you through search, you're missing a massive opportunity for your business. 

In this episode of Small Business Casual, I’m joined by Marketing and Business Strategy Consultant, Sarah Moon, for a deep dive into what’s working in search in 2026

We go beyond keywords and algorithm hacks and instead look at building a solid foundation, establishing true topical authority, and sharing your human expertise, all while playing nice with Google, AI chatbots, YouTube, and more. 

Sarah breaks down her “layer cake” approach to modern SEO and walks us through establishing core topics, building a hub-and-spoke system, and creating content people and search engines will find delicious! 

We dig into: 

  • What on earth is Dog Dancing? Click HERE to watch a dog-dancing video! 
  • How large language models (LLM’s) are changing discoverability and visibility
  • Where AI fits (and doesn’t) in your content 
  • Why your unique insights and credibility matter more than ever
  • How to future-proof your website in a world of chatbots and constant change 
  • And more! 

About Sarah Moon & Resources Mentioned 

Sarah Moon is a Portland, Oregon-based marketing and business strategy consultant who founded Sarah Moon Consulting in 2008. She specializes in helping conscious entrepreneurs and thought leaders increase their online visibility using her proprietary, SEO-fueled Alignthority® System. Her work focuses on data-informed ethical, sustainable, and tailored marketing strategies. When she's not supporting awesome clients doing awesome work, you'll find her practicing dog dancing (yes, really), befriending local crows, or baking sourdough to share with her neighbors. Find her at sarahmoon.com!

Google Business Profile Workshop Tuesday, April 14th @ 4pm ET 

Engineer Luck with SEO: FREE SEO Course

50 Post Titles for Business Blogs: FREE E-Book

Website: sarahmoon.net/

Instagram: instagram.com/sarahmoonco/

LinkedIn: linkedin.com/in/sarahmoon/

YouTube: youtube.com/@sarahmoonco

About Me, Host Emily Aborn

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 121+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Text Emily!

Over 80% of internet users rely on search engines regularly, and billions of searches happen every day! If you're not thinking about how people find you through search, you're missing a massive opportunity for your business. 

In this episode of Small Business Casual, I’m joined by Marketing and Business Strategy Consultant, Sarah Moon, for a deep dive into what’s working in search in 2026

We go beyond keywords and algorithm hacks and instead look at building a solid foundation, establishing true topical authority, and sharing your human expertise, all while playing nice with Google, AI chatbots, YouTube, and more. 

Sarah breaks down her “layer cake” approach to modern SEO and walks us through establishing core topics, building a hub-and-spoke system, and creating content people and search engines will find delicious! 

We dig into: 

  • What on earth is Dog Dancing? Click HERE to watch a dog-dancing video! 
  • How large language models (LLM’s) are changing discoverability and visibility
  • Where AI fits (and doesn’t) in your content 
  • Why your unique insights and credibility matter more than ever
  • How to future-proof your website in a world of chatbots and constant change 
  • And more! 

About Sarah Moon & Resources Mentioned 

Sarah Moon is a Portland, Oregon-based marketing and business strategy consultant who founded Sarah Moon Consulting in 2008. She specializes in helping conscious entrepreneurs and thought leaders increase their online visibility using her proprietary, SEO-fueled Alignthority® System. Her work focuses on data-informed ethical, sustainable, and tailored marketing strategies. When she's not supporting awesome clients doing awesome work, you'll find her practicing dog dancing (yes, really), befriending local crows, or baking sourdough to share with her neighbors. Find her at sarahmoon.com!

Google Business Profile Workshop Tuesday, April 14th @ 4pm ET 

Engineer Luck with SEO: FREE SEO Course

50 Post Titles for Business Blogs: FREE E-Book

Website: sarahmoon.net/

Instagram: instagram.com/sarahmoonco/

LinkedIn: linkedin.com/in/sarahmoon/

YouTube: youtube.com/@sarahmoonco

About Me, Host Emily Aborn

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 121+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

]]> Emily Aborn Buzzsprout-18913516 Tue, 31 Mar 2026 00:00:00 -0400 3308 full false DO Sweat the Small Stuff: Tiny Writing Shifts that Make a BIG Difference in Your Business DO Sweat the Small Stuff: Tiny Writing Shifts that Make a BIG Difference in Your Business Text Emily!

Calling all word nerds!! 

And, of course, non-word nerds who are ready to start writing with more impact. 

This episode is for you! 

We’re getting tactical and hands-on as I share tiny writing shifts that make a massive difference in how your emails, social posts, web copy, and marketing land. 

These aren’t complicated shifts. You don’t need an MFA in Creative Writing or to spend the next year curled up with your dictionary... these are simple, small, specific shifts that will help make your writing clearer, punchier, and more effective. 

Inside the episode: 

  • Building better bullets 
  • Ending sentences on a power word 
  • STOP saying, "cut the fluff!": my no-fluff reminder to CUT the fluff in your content 
  • Shifting from passive → active voice 
  • Varying your sentence lengths
  • And MORE! 

Resources & Links Mentioned 

👉🏻 EXTENDED SHOW NOTES

About Me & Let's Connect 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 121+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

Calling all word nerds!! 

And, of course, non-word nerds who are ready to start writing with more impact. 

This episode is for you! 

We’re getting tactical and hands-on as I share tiny writing shifts that make a massive difference in how your emails, social posts, web copy, and marketing land. 

These aren’t complicated shifts. You don’t need an MFA in Creative Writing or to spend the next year curled up with your dictionary... these are simple, small, specific shifts that will help make your writing clearer, punchier, and more effective. 

Inside the episode: 

  • Building better bullets 
  • Ending sentences on a power word 
  • STOP saying, "cut the fluff!": my no-fluff reminder to CUT the fluff in your content 
  • Shifting from passive → active voice 
  • Varying your sentence lengths
  • And MORE! 

Resources & Links Mentioned 

👉🏻 EXTENDED SHOW NOTES

About Me & Let's Connect 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 121+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18766123 Tue, 24 Mar 2026 00:00:00 -0400 1593 full false Words that Build Trust Words that Build Trust Text Emily!

In the world of AI, misinformation, and a whole lot of suspicious stuff out there in the ether... building trust matters more than ever as small business owners and creators! 

In this episode, we’re going to get into what you can do to build it apart from simply saying, “Trust me!” 

We're laying a foundation of trust by addressing 5 important pillars you can't afford to overlook. Plus, a bonus one that so many people neglect to strengthen!

Inside the episode: 

  • What is trust really? Is it the same for everyone? 
  • How consistency builds trust 
  • Words that show competency (and incompetency) 
  • Building trust by showing you CARE
  • Where transparency and honesty play a role in business 
  • The crucial pillar of integrity 
  • Collaborations and endorsements as a vital trust bolster 
  • And more! 

Resources & Links Mentioned 

Tad Hargrove's "Build Trust But Not in the Way You Think" Reel on Instagram @marketingforhippies

About Me & Let's Connect 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 121+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

In the world of AI, misinformation, and a whole lot of suspicious stuff out there in the ether... building trust matters more than ever as small business owners and creators! 

In this episode, we’re going to get into what you can do to build it apart from simply saying, “Trust me!” 

We're laying a foundation of trust by addressing 5 important pillars you can't afford to overlook. Plus, a bonus one that so many people neglect to strengthen!

Inside the episode: 

  • What is trust really? Is it the same for everyone? 
  • How consistency builds trust 
  • Words that show competency (and incompetency) 
  • Building trust by showing you CARE
  • Where transparency and honesty play a role in business 
  • The crucial pillar of integrity 
  • Collaborations and endorsements as a vital trust bolster 
  • And more! 

Resources & Links Mentioned 

Tad Hargrove's "Build Trust But Not in the Way You Think" Reel on Instagram @marketingforhippies

About Me & Let's Connect 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 121+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18732332 Tue, 17 Mar 2026 00:00:00 -0400 1842 full false Entrepreneur vs. Small Business Owner: What's in a Name? Entrepreneur vs. Small Business Owner: What's in a Name? Text Emily!

Entrepreneur, Freelancer, Self-Employed, Business Owner, Small Business Owner, Founder, CEO... what's in a name? 

Don't they all just mean the same thing? Does it even matter what we call ourselves? Does it matter what we call our clients? 

In this episode, we’ll explore why "entrepreneur" vs. "small business owner" feel a bit different. We'll get into what they actually each MEAN on paper, and we’ll identify together which one YOU might be while giving you permission to reject both if you so choose. 

What you'll learn: 

  • What these labels actually mean (and who's deciding what they mean)
  • Why "entrepreneur" can feel icky to some and empowering to others 
  • Why "small business owner" feels limiting for some (and grounding to others)
  • What’s freelancing and self-employment got to do with it 
  • How to choose what to call yourself (or reject the labels entirely)
  • What should you call your B2B clients and customers? 
  • And more! 

Connect with Me! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

Entrepreneur, Freelancer, Self-Employed, Business Owner, Small Business Owner, Founder, CEO... what's in a name? 

Don't they all just mean the same thing? Does it even matter what we call ourselves? Does it matter what we call our clients? 

In this episode, we’ll explore why "entrepreneur" vs. "small business owner" feel a bit different. We'll get into what they actually each MEAN on paper, and we’ll identify together which one YOU might be while giving you permission to reject both if you so choose. 

What you'll learn: 

  • What these labels actually mean (and who's deciding what they mean)
  • Why "entrepreneur" can feel icky to some and empowering to others 
  • Why "small business owner" feels limiting for some (and grounding to others)
  • What’s freelancing and self-employment got to do with it 
  • How to choose what to call yourself (or reject the labels entirely)
  • What should you call your B2B clients and customers? 
  • And more! 

Connect with Me! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18715119 Tue, 10 Mar 2026 00:00:00 -0400 1551 full false A Matter of "Semantics": Dirty Word or Secret Weapon? A Matter of "Semantics": Dirty Word or Secret Weapon? Text Emily!

Words aren't neutral. The specific words you choose shape how people perceive you, your business, and your message.

Sometimes, it's just a word, and trying to find the exact right one is just overthinking in disguise, and sometimes... the tiniest words matter. 

Two words, two different ways of saying the same thing, can feel completely different and set a totally different tone. 

Semantics is defined as: the branch of linguistics concerned with meaning. You get into word origins, context, implications, word relations, structures, and  more. 

In this episode, we're getting into whether or not it is just a matter of semantics or if it's something to look at more closely. 

  • Real examples of how word choice shifts meaning
  • Should you say "fully booked" "at capacity" or "busy"? 
  • Why vague language kills your message
  • Words that sound professional but mean absolutely nothing
  • A few tips on how to choose words that actually land
  • And more 

Links & References Mentioned: 

John McWhorter - articles on the NYT

What to Expect in 2026 featuring linguist, John McWhorter

Grammar Girl Podcast with Mignon Fogarty 

The Karen Kenney Show, hosted by Karen Kenney 

"I hate terminological arguments. Nothing important rests on the specific words we use so long as we understand each other.” - Paul Bloom

Let's Connect! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

Words aren't neutral. The specific words you choose shape how people perceive you, your business, and your message.

Sometimes, it's just a word, and trying to find the exact right one is just overthinking in disguise, and sometimes... the tiniest words matter. 

Two words, two different ways of saying the same thing, can feel completely different and set a totally different tone. 

Semantics is defined as: the branch of linguistics concerned with meaning. You get into word origins, context, implications, word relations, structures, and  more. 

In this episode, we're getting into whether or not it is just a matter of semantics or if it's something to look at more closely. 

  • Real examples of how word choice shifts meaning
  • Should you say "fully booked" "at capacity" or "busy"? 
  • Why vague language kills your message
  • Words that sound professional but mean absolutely nothing
  • A few tips on how to choose words that actually land
  • And more 

Links & References Mentioned: 

John McWhorter - articles on the NYT

What to Expect in 2026 featuring linguist, John McWhorter

Grammar Girl Podcast with Mignon Fogarty 

The Karen Kenney Show, hosted by Karen Kenney 

"I hate terminological arguments. Nothing important rests on the specific words we use so long as we understand each other.” - Paul Bloom

Let's Connect! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18699755 Tue, 03 Mar 2026 00:00:00 -0500 1649 full false If it Takes 10, Do it Then! Weekly Love Note with Emily ❤️ If it Takes 10, Do it Then! Weekly Love Note with Emily ❤️ Text Emily!

You know what I'm talking about... 

That ONE thing that's been sitting on your to-do list for weeks, taking up mental real estate, making you feel behind. I can all but guarantee that the mental weight of NOT doing it takes WAY more energy than just doing the damn thing!

In this week's Love Note, I share with you the results of my mini-four-week Love Notes Experiment and challenge you to pick your one 10-minute (or less) task that's been haunting you.

Together, let's knock it out. Feel lighter. More accomplished. And wonder why in the Hellsinki we waited so long! 

Until next week, keep on experimenting! 

About the Host, Emily Aborn | Small Business Copywriter 

From hypnosis to wind turbines, I've written it all! With experience in over 120 industries in marketing and copywriting, I help small businesses grow with the words that shape worlds and make a distinct imprint. I take a big picture approach and craft genuine connections as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 🧘🏻‍♀️

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

You know what I'm talking about... 

That ONE thing that's been sitting on your to-do list for weeks, taking up mental real estate, making you feel behind. I can all but guarantee that the mental weight of NOT doing it takes WAY more energy than just doing the damn thing!

In this week's Love Note, I share with you the results of my mini-four-week Love Notes Experiment and challenge you to pick your one 10-minute (or less) task that's been haunting you.

Together, let's knock it out. Feel lighter. More accomplished. And wonder why in the Hellsinki we waited so long! 

Until next week, keep on experimenting! 

About the Host, Emily Aborn | Small Business Copywriter 

From hypnosis to wind turbines, I've written it all! With experience in over 120 industries in marketing and copywriting, I help small businesses grow with the words that shape worlds and make a distinct imprint. I take a big picture approach and craft genuine connections as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 🧘🏻‍♀️

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18731592 Fri, 27 Feb 2026 00:00:00 -0500 622 full false Your Best Isn't Perfect: How to lean into your personal best Your Best Isn't Perfect: How to lean into your personal best Text Emily!

We're wrapping up our series exploring Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. 

Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to do your best, not to be confused with "be perfect". This is Part the final episode of the four-part series, so make sure you catch each one and enjoy the journaling prompts and self-exploration along the way.

In the episode: 

  • What doing your best actually is (and isn’t) 
  • Why this can be such a hard one for so many of us as business owners 
  • How to redefine what YOUR best looks like for you so you can show up sustainably
  • Journaling prompts for self-reflection
  • And more! 

Journal Prompt #1) 

What does 'my best' look like today - not in an ideal world, but given my ACTUAL capacity right now? What do you ACTUALLY have to give today? What would it look like to show up with integrity at that level?

Journal Prompt. #2) 

Where am I confusing "doing my best" with "doing MORE"? What would change if I redefined my best to include rest and boundaries? Are you pushing yourself past your limits in the name of "doing your best"? What would it look like to do your best AND protect your capacity?

Resources & Associated Episodes 

Link to Don Miguel Ruiz's The Four Agreements (link is to ThriftBooks)

Karen Kenney's Actions are the Voice of the Heart podcast episode

Part I) The Hidden Cost of Broken Promises

Part II) It's Not About You 

Part III) Stop Guessing, Start Asking

Connect with Me! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

We're wrapping up our series exploring Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. 

Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to do your best, not to be confused with "be perfect". This is Part the final episode of the four-part series, so make sure you catch each one and enjoy the journaling prompts and self-exploration along the way.

In the episode: 

  • What doing your best actually is (and isn’t) 
  • Why this can be such a hard one for so many of us as business owners 
  • How to redefine what YOUR best looks like for you so you can show up sustainably
  • Journaling prompts for self-reflection
  • And more! 

Journal Prompt #1) 

What does 'my best' look like today - not in an ideal world, but given my ACTUAL capacity right now? What do you ACTUALLY have to give today? What would it look like to show up with integrity at that level?

Journal Prompt. #2) 

Where am I confusing "doing my best" with "doing MORE"? What would change if I redefined my best to include rest and boundaries? Are you pushing yourself past your limits in the name of "doing your best"? What would it look like to do your best AND protect your capacity?

Resources & Associated Episodes 

Link to Don Miguel Ruiz's The Four Agreements (link is to ThriftBooks)

Karen Kenney's Actions are the Voice of the Heart podcast episode

Part I) The Hidden Cost of Broken Promises

Part II) It's Not About You 

Part III) Stop Guessing, Start Asking

Connect with Me! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18577246 Tue, 24 Feb 2026 00:00:00 -0500 1266 full false Weekly Love Note from Emily! (5 ways to burn brighter vs. burn out) Weekly Love Note from Emily! (5 ways to burn brighter vs. burn out) Text Emily!

OOPS! I already failed on my ten-minute self-induced time cap for these weekly love notes. Forgive me this once, and I will try not to let it happen again! 

I had too much GOOD stuff to share with you this week! I'm sharing five perhaps uncommon things that have been helping me feel happier lately. 

Big time happiness boosters sans dopamine crash and without the cost of selling your soul to the social media scroll.

Inside the episode: 

  • What it means to be a 2%-er
  • How texting or reaching out to someone can turn the beat around
  • Reviving the handwritten letters and cards
  • Why I recommend reading a book in a day (and not calling it lazy!) 
  • And how looking at things you don't usually see can spark creativity and joy 

Resources Mentioned: 

14-Day "Real Attention" Challenge References: The Waking Up App 

Good Life Project: "A Different Take on Excellent that Changes Everything with Brad Stulberg" 

Kelsey Green's Episode on Digital Minimalism and the Screen-Free Challenge 

Tonya Leigh's School of Self-Image Podcast "Make Any Decision in Under 60 Seconds" 

Quotes: 

“In a world engineered for comfort, ninety-eight percent of us unconsciously take the easy route.” -Michael Easter

“When we perpetually optimize for what’s right in front of us, it doesn’t mean we’re necessarily optimizing for the long term and a life well-lived." -Jonathan Fields

About the Host, Emily Aborn | Small Business Copywriter 

From hypnosis to wind turbines, I've written it all! With experience in over 120 industries in marketing and copywriting, I help small businesses grow with the words that shape worlds and make a distinct imprint. I take a big picture approach and craft genuine connections as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 🧘🏻‍♀️

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

OOPS! I already failed on my ten-minute self-induced time cap for these weekly love notes. Forgive me this once, and I will try not to let it happen again! 

I had too much GOOD stuff to share with you this week! I'm sharing five perhaps uncommon things that have been helping me feel happier lately. 

Big time happiness boosters sans dopamine crash and without the cost of selling your soul to the social media scroll.

Inside the episode: 

  • What it means to be a 2%-er
  • How texting or reaching out to someone can turn the beat around
  • Reviving the handwritten letters and cards
  • Why I recommend reading a book in a day (and not calling it lazy!) 
  • And how looking at things you don't usually see can spark creativity and joy 

Resources Mentioned: 

14-Day "Real Attention" Challenge References: The Waking Up App 

Good Life Project: "A Different Take on Excellent that Changes Everything with Brad Stulberg" 

Kelsey Green's Episode on Digital Minimalism and the Screen-Free Challenge 

Tonya Leigh's School of Self-Image Podcast "Make Any Decision in Under 60 Seconds" 

Quotes: 

“In a world engineered for comfort, ninety-eight percent of us unconsciously take the easy route.” -Michael Easter

“When we perpetually optimize for what’s right in front of us, it doesn’t mean we’re necessarily optimizing for the long term and a life well-lived." -Jonathan Fields

About the Host, Emily Aborn | Small Business Copywriter 

From hypnosis to wind turbines, I've written it all! With experience in over 120 industries in marketing and copywriting, I help small businesses grow with the words that shape worlds and make a distinct imprint. I take a big picture approach and craft genuine connections as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 🧘🏻‍♀️

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18696227 Fri, 20 Feb 2026 00:00:00 -0500 1033 full false Stop Guessing, Start Asking: The Cost of Making Assumptions Stop Guessing, Start Asking: The Cost of Making Assumptions Text Emily!

Today, we’re digging into the wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. 

Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to stop making assumptions and how freeing it can be. This is Part III in a four-part series, so make sure you catch each one and enjoy the journaling prompts and self-exploration along the way.

In the episode: 

  • What "don't make assumptions" actually means in business
  • Where we make assumptions without realizing it
  • The cost (time, money, relationships, stress) of making assumptions
  • How to start asking instead of guessing
  • Why clarity is the kindest thing you can offer (to yourself and others)
  • And more! 

Journal Prompt #1) 

Where am I currently making assumptions in my business (with clients, in my marketing, with myself)? Be honest. Where are you guessing instead of asking? Where do you find yourself avoiding clarifying conversations because it feels awkward?

Journal Prompt #2) 

What's one question I can ask this week (to a client, to my audience, or to myself) that would replace an assumption with clarity? Pick ONE thing. Ask the question. See what happens.

Let's Connect! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

Today, we’re digging into the wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. 

Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to stop making assumptions and how freeing it can be. This is Part III in a four-part series, so make sure you catch each one and enjoy the journaling prompts and self-exploration along the way.

In the episode: 

  • What "don't make assumptions" actually means in business
  • Where we make assumptions without realizing it
  • The cost (time, money, relationships, stress) of making assumptions
  • How to start asking instead of guessing
  • Why clarity is the kindest thing you can offer (to yourself and others)
  • And more! 

Journal Prompt #1) 

Where am I currently making assumptions in my business (with clients, in my marketing, with myself)? Be honest. Where are you guessing instead of asking? Where do you find yourself avoiding clarifying conversations because it feels awkward?

Journal Prompt #2) 

What's one question I can ask this week (to a client, to my audience, or to myself) that would replace an assumption with clarity? Pick ONE thing. Ask the question. See what happens.

Let's Connect! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18577226 Tue, 17 Feb 2026 00:00:00 -0500 2136 full false Weekly Love Note from Emily! (like a voice memo, only better) Weekly Love Note from Emily! (like a voice memo, only better) Text Emily!

Just like I'm always encouraging YOU to do, I'm experimenting here on Small Business Casual!

For the month of February, each Friday I'm going to give a little love note, an extra helping, a brief, to-the-point weekly episode where I'll share something along the lines of: 

  • A lesson learned or challenge faced and the outcome 
  • A cool new tool or resource
  • A podcast episode I loved, was featured on, or just sparked my curiousity
  • A fun word device, language tool, or quick copy tip 
  • A book to read
  • And MORE! 

It might flop. It might fail. It might not be something I want to stick with. We shall see. 

This week, I'm sharing a clip from a recent episode of Melissa Snow's Powerful Women Rising podcast in which she interviewed KJ Blattenbauer and me for her PWR yearly awards for best podcast host and speaker of the year.  

Apple EPISODE LINK: "Borrowed Trust: Using Podcasts, Speaking & PR to Grow Your Business w/Emily Aborn and KJ Blattenbauer" 

Spotify EPISODE LINK:  "Borrowed Trust: Using Podcasts, Speaking & PR to Grow Your Business w/Emily Aborn and KJ Blattenbauer" 

Did You Enjoy This Mini Episode? Contact me and let me know! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

Just like I'm always encouraging YOU to do, I'm experimenting here on Small Business Casual!

For the month of February, each Friday I'm going to give a little love note, an extra helping, a brief, to-the-point weekly episode where I'll share something along the lines of: 

  • A lesson learned or challenge faced and the outcome 
  • A cool new tool or resource
  • A podcast episode I loved, was featured on, or just sparked my curiousity
  • A fun word device, language tool, or quick copy tip 
  • A book to read
  • And MORE! 

It might flop. It might fail. It might not be something I want to stick with. We shall see. 

This week, I'm sharing a clip from a recent episode of Melissa Snow's Powerful Women Rising podcast in which she interviewed KJ Blattenbauer and me for her PWR yearly awards for best podcast host and speaker of the year.  

Apple EPISODE LINK: "Borrowed Trust: Using Podcasts, Speaking & PR to Grow Your Business w/Emily Aborn and KJ Blattenbauer" 

Spotify EPISODE LINK:  "Borrowed Trust: Using Podcasts, Speaking & PR to Grow Your Business w/Emily Aborn and KJ Blattenbauer" 

Did You Enjoy This Mini Episode? Contact me and let me know! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18651284 Fri, 13 Feb 2026 00:00:00 -0500 557 full false It’s Not About You: The Freedom of Not Taking it Personally It’s Not About You: The Freedom of Not Taking it Personally Text Emily!

Today, we’re digging into the wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. 

Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to not take things personally and how freeing it can be. This is Part II in a four-part series, so make sure you catch each one and enjoy the journaling prompts and self-exploration along the way.

In the episode: 

  • What does it mean to not take anything personally? 
  • Why is it so hard NOT to take things personally in business? 
  • What to do when clients ghost you, give you feedback, tell you you're too expensive 
  • What it means about YOU when your content engagement drops or someone unsubscribes
  • The cost of taking things personally in business
  • How to stop taking things so personally 
  • And more! 

Journal Prompt #1) 

What's one thing in my business that I've been taking personally - and what ELSE could it mean? Pick one thing: A client decision, low engagement, slow business month, etc. Write down the story you've been telling yourself. Then write down 3-5 OTHER possible explanations that have nothing to do with your worth.

Journal Prompt #2) 

If I stopped taking this thing personally, what would change? How would I feel? What would I do differently? Imagine the FREEDOM of not making it about you. What opens up? What becomes possible?

Let's Connect! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

Today, we’re digging into the wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. 

Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to not take things personally and how freeing it can be. This is Part II in a four-part series, so make sure you catch each one and enjoy the journaling prompts and self-exploration along the way.

In the episode: 

  • What does it mean to not take anything personally? 
  • Why is it so hard NOT to take things personally in business? 
  • What to do when clients ghost you, give you feedback, tell you you're too expensive 
  • What it means about YOU when your content engagement drops or someone unsubscribes
  • The cost of taking things personally in business
  • How to stop taking things so personally 
  • And more! 

Journal Prompt #1) 

What's one thing in my business that I've been taking personally - and what ELSE could it mean? Pick one thing: A client decision, low engagement, slow business month, etc. Write down the story you've been telling yourself. Then write down 3-5 OTHER possible explanations that have nothing to do with your worth.

Journal Prompt #2) 

If I stopped taking this thing personally, what would change? How would I feel? What would I do differently? Imagine the FREEDOM of not making it about you. What opens up? What becomes possible?

Let's Connect! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18554693 Tue, 10 Feb 2026 00:00:00 -0500 1887 full false An Extra Helping: Resources & Updates from Emily An Extra Helping: Resources & Updates from Emily Text Emily!

I'm breaking all the cardinal rules of podcasting and marketing in this one and giving you a grab bag of things that've been on my heart and mind as many of us face what to say, how to help, and what our role is in the world right now. 

In the episode: 

  • 3 Resources I've found helpful in navigating the current news climate
  • My new PodMatch network member status and what that means for YOU 
  • 3 Local events you're invited to join me for
  • Oodles of gratitude for YOU 
  • And more! 

Resources & Links Mentioned: 

Local Events: 

About Me & Contact Info: 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

I'm breaking all the cardinal rules of podcasting and marketing in this one and giving you a grab bag of things that've been on my heart and mind as many of us face what to say, how to help, and what our role is in the world right now. 

In the episode: 

  • 3 Resources I've found helpful in navigating the current news climate
  • My new PodMatch network member status and what that means for YOU 
  • 3 Local events you're invited to join me for
  • Oodles of gratitude for YOU 
  • And more! 

Resources & Links Mentioned: 

Local Events: 

About Me & Contact Info: 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18601601 Fri, 06 Feb 2026 00:00:00 -0500 1058 full false The Hidden Cost of Broken Promises: Being Impeccable with Your Word The Hidden Cost of Broken Promises: Being Impeccable with Your Word Text Emily!

Today, we’re digging into the ancient wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. 

Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to not take things personally and how freeing it can be. This is Part I in a four-part series, so make sure you catch each one and enjoy the journaling prompts and self-exploration along the way.

In this episode: 

  • What being impeccable with your word means in business
  • The hidden costs of broken promises
  • Places broken promises hide in business and life 
  • 4 Ways to up your impeccability factor 
  • 3 Journal prompts for self-reflection 
  • And more! 

Journal Prompt #1) 

Am I currently breaking my word (to clients, in my marketing, or to myself)? Be honest, this isn't shaming yourself, it's reviewing for gaps between what you do and what you say, without judgement. 

Journal Prompt #2)

How do I FEEL when someone else breaks their word to me, even in small ways? How do I feel when I break my word to someone else, even in small ways?

Journal Prompt #3) 

What's one promise I can make this week to myself or someone else that I KNOW I can keep - and actually keep it?

Let's Connect! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

Today, we’re digging into the ancient wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. 

Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to not take things personally and how freeing it can be. This is Part I in a four-part series, so make sure you catch each one and enjoy the journaling prompts and self-exploration along the way.

In this episode: 

  • What being impeccable with your word means in business
  • The hidden costs of broken promises
  • Places broken promises hide in business and life 
  • 4 Ways to up your impeccability factor 
  • 3 Journal prompts for self-reflection 
  • And more! 

Journal Prompt #1) 

Am I currently breaking my word (to clients, in my marketing, or to myself)? Be honest, this isn't shaming yourself, it's reviewing for gaps between what you do and what you say, without judgement. 

Journal Prompt #2)

How do I FEEL when someone else breaks their word to me, even in small ways? How do I feel when I break my word to someone else, even in small ways?

Journal Prompt #3) 

What's one promise I can make this week to myself or someone else that I KNOW I can keep - and actually keep it?

Let's Connect! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18554642 Tue, 03 Feb 2026 00:00:00 -0500 1603 full false Discover Your Brand Personality: Amplify your message and increase your connection Discover Your Brand Personality: Amplify your message and increase your connection Text Emily!

AI is snatching personalities left and right... trends are threatening originality, and uniformity beckons at every turn. 

Ok, so maybe it's not that bleak out there, but personality is a fundamental piece to every piece of content you share. It's the signature and imprint of YOU in your business. It's how you stand out instead of blending in. 

In this episode, we talk about infusing your brand personality into everything you create. Because you can have the clearest message in the world, you can have fantastic head-turning headlines, but if none of it sounds like YOU when you show up... it's most likely going to fall flat.

Learn how to have a business and brand that's personality-packed and reflects YOU. 

Inside the episode, we're going to amplify your message and increase your connection by infusing more you: 

  • What is brand personality? 
  • How much personality is TOO much? 
  • One common mistake people make when approaching brand personality
  • How to increase connection and engagement with your content
  • Telling stories through the lens of personality
  • Harnessing your unique sense of humor
  • Saying it like only YOU can
  • And more! 

Connect with Me: 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Brand Messaging Guides

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

AI is snatching personalities left and right... trends are threatening originality, and uniformity beckons at every turn. 

Ok, so maybe it's not that bleak out there, but personality is a fundamental piece to every piece of content you share. It's the signature and imprint of YOU in your business. It's how you stand out instead of blending in. 

In this episode, we talk about infusing your brand personality into everything you create. Because you can have the clearest message in the world, you can have fantastic head-turning headlines, but if none of it sounds like YOU when you show up... it's most likely going to fall flat.

Learn how to have a business and brand that's personality-packed and reflects YOU. 

Inside the episode, we're going to amplify your message and increase your connection by infusing more you: 

  • What is brand personality? 
  • How much personality is TOO much? 
  • One common mistake people make when approaching brand personality
  • How to increase connection and engagement with your content
  • Telling stories through the lens of personality
  • Harnessing your unique sense of humor
  • Saying it like only YOU can
  • And more! 

Connect with Me: 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Brand Messaging Guides

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18554551 Tue, 27 Jan 2026 00:00:00 -0500 1707 full false Clarity Over Cleverness: Writing Titles People Actually Click Clarity Over Cleverness: Writing Titles People Actually Click Text Emily!

What makes a good subject line? How do you write podcast titles, website headlines, and taglines that actually work and get people to take action? 

In this episode, we cover simple dos (and dont's) for writing titles, headlines, subject lines, and more without overthinking it. I'll show you why clarity beats cleverness (almost) every time.

You don't need the "perfect" title to create great content. Sometimes "good enough" is perfect, because it gets you creating and sharing instead of being stuck overthinking.

In the episode: 

  • Why taglines, subject lines, headers, and titles matter
  • Why is it so hard for us to write great titles?
  • How to write clear and engaging hooks 
  • Opening the curiosity gap in your subject lines 
  • To number or not to number your podcast episodes
  • AI and tagline generation
  • Simple subject line and title formats to try 
  • And more! 

Contributor Quotes:

"I love saying something outrageous that makes people stop and go. What did you say? One of my favorite headlines was for a carpet cleaning company, 'How to ruin your carpet in five easy steps.'" -  Lorraine Ball: Podcast Host & Marketing Coach 

"For my blogs, I write the material first, using a working title to direct the content. Often, I let an AI tool suggest a few titles, which I use to give me an idea." -Ralph Bender, Financial Advisor 

"I don't pressure myself to come up with it before I write the post or blog. I find that once I'm fleshing out the topic, those zingers come easier to me." -Beth Knaus, Copywriter

"I use a simple test. Is it a single sentence that would actually come out of my mouth? ...it tells me what the product is, what problem it solves, and it sounds like me." - Chris LaFay, Website Design Agency & Podcast Host 

About Me (Let's Connect!) 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

What makes a good subject line? How do you write podcast titles, website headlines, and taglines that actually work and get people to take action? 

In this episode, we cover simple dos (and dont's) for writing titles, headlines, subject lines, and more without overthinking it. I'll show you why clarity beats cleverness (almost) every time.

You don't need the "perfect" title to create great content. Sometimes "good enough" is perfect, because it gets you creating and sharing instead of being stuck overthinking.

In the episode: 

  • Why taglines, subject lines, headers, and titles matter
  • Why is it so hard for us to write great titles?
  • How to write clear and engaging hooks 
  • Opening the curiosity gap in your subject lines 
  • To number or not to number your podcast episodes
  • AI and tagline generation
  • Simple subject line and title formats to try 
  • And more! 

Contributor Quotes:

"I love saying something outrageous that makes people stop and go. What did you say? One of my favorite headlines was for a carpet cleaning company, 'How to ruin your carpet in five easy steps.'" -  Lorraine Ball: Podcast Host & Marketing Coach 

"For my blogs, I write the material first, using a working title to direct the content. Often, I let an AI tool suggest a few titles, which I use to give me an idea." -Ralph Bender, Financial Advisor 

"I don't pressure myself to come up with it before I write the post or blog. I find that once I'm fleshing out the topic, those zingers come easier to me." -Beth Knaus, Copywriter

"I use a simple test. Is it a single sentence that would actually come out of my mouth? ...it tells me what the product is, what problem it solves, and it sounds like me." - Chris LaFay, Website Design Agency & Podcast Host 

About Me (Let's Connect!) 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18514072 Tue, 20 Jan 2026 00:00:00 -0500 1961 full false Slowing Your Scroll: Digital Minimalism Practices That Reconnect You to Life Slowing Your Scroll: Digital Minimalism Practices That Reconnect You to Life Text Emily!

In a world where we're constantly choosing between analog vs. digital experiences, Kelsey Green offers simple practices and habits that help reduce your reliance on tech. 

In this episode, we explore digital minimalism and how going screen-free can help you find focus, build stronger relationships, and create space for what truly matters. 

  • What is digital minimalism? 
  • How to be more intentional with technology and make impactful changes as we switch from digital to analog MORE often 
  • How can entrepreneurs and creators find a balance between "showing up" and marketing themselves online and creating digital boundaries? 
  • What are the benefits of a screen-free day? 
  • Tips and tricks for your own screen-free challenge 
  • Join ME and Kelsey on Sunday, February 1st for the next Sunday Screen-Free Challenge 
  • And MORE!

Resources & Links Mentioned

Amy Bolduc's Grounded in Maine Podcast Episode with Kelsey Green

PodMatch Platform (mentioned by Amy Bolduc) 

Cal Newport's Book Digital Minimalism 

Top-Rated Phone Lock Boxes (mentioned by Kelsey) 

About the Guest: Kelsey Green

Speaker | Facilitator | Community Strategist 

Kelsey L. Green works at the intersection of community, strategy, and accountability, helping people stop stalling and start building lives that truly light them up. She’s the creator of Summit in Six, a high-accountability Mastermind, and How to Build Your Circle, a course focused on cultivating meaningful in-person connection. 

Website 

Instagram 

LinkedIn 

Book Kelsey on YOUR Podcast

Screen-Free Challenge Sign Up (FREE) 

About the Host, Emily Aborn | Small Business Copywriter 

From hypnosis to wind turbines, I've written it all! With experience in over 120 industries in marketing and copywriting, I help small businesses grow with the words that shape worlds and make a distinct imprint. I take a big picture approach and craft genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 🧘🏻‍♀️

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

In a world where we're constantly choosing between analog vs. digital experiences, Kelsey Green offers simple practices and habits that help reduce your reliance on tech. 

In this episode, we explore digital minimalism and how going screen-free can help you find focus, build stronger relationships, and create space for what truly matters. 

  • What is digital minimalism? 
  • How to be more intentional with technology and make impactful changes as we switch from digital to analog MORE often 
  • How can entrepreneurs and creators find a balance between "showing up" and marketing themselves online and creating digital boundaries? 
  • What are the benefits of a screen-free day? 
  • Tips and tricks for your own screen-free challenge 
  • Join ME and Kelsey on Sunday, February 1st for the next Sunday Screen-Free Challenge 
  • And MORE!

Resources & Links Mentioned

Amy Bolduc's Grounded in Maine Podcast Episode with Kelsey Green

PodMatch Platform (mentioned by Amy Bolduc) 

Cal Newport's Book Digital Minimalism 

Top-Rated Phone Lock Boxes (mentioned by Kelsey) 

About the Guest: Kelsey Green

Speaker | Facilitator | Community Strategist 

Kelsey L. Green works at the intersection of community, strategy, and accountability, helping people stop stalling and start building lives that truly light them up. She’s the creator of Summit in Six, a high-accountability Mastermind, and How to Build Your Circle, a course focused on cultivating meaningful in-person connection. 

Website 

Instagram 

LinkedIn 

Book Kelsey on YOUR Podcast

Screen-Free Challenge Sign Up (FREE) 

About the Host, Emily Aborn | Small Business Copywriter 

From hypnosis to wind turbines, I've written it all! With experience in over 120 industries in marketing and copywriting, I help small businesses grow with the words that shape worlds and make a distinct imprint. I take a big picture approach and craft genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 🧘🏻‍♀️

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18488278 Fri, 16 Jan 2026 00:00:00 -0500 3602 full false More than "Just Words": Crafting a Message that Goes Deeper More than "Just Words": Crafting a Message that Goes Deeper Text Emily!

Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out. 

In this episode, I share some of the elements of Brand Messaging so you can start gaining clarity on yours. 

Inside this episode on Brand Messaging: 

  • Why we fall into the Tagline Trap 
  • What actually is Brand Messaging and why does it matter? 
  • How to have more fun with your mission, vision, and values 
  • The components of brand voice 
  • Messaging pillars that are rinse and repeat for content creation ease 
  • What's a brand positioning statement
  • And more! 

Links & Resources Mentioned

👉🏻 EXTENDED SHOW NOTES with Questions & Prompts

Recommended Website Designer Page (NEW) 

Brand Messaging Guide: Service 

About Me & Contact Info

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out. 

In this episode, I share some of the elements of Brand Messaging so you can start gaining clarity on yours. 

Inside this episode on Brand Messaging: 

  • Why we fall into the Tagline Trap 
  • What actually is Brand Messaging and why does it matter? 
  • How to have more fun with your mission, vision, and values 
  • The components of brand voice 
  • Messaging pillars that are rinse and repeat for content creation ease 
  • What's a brand positioning statement
  • And more! 

Links & Resources Mentioned

👉🏻 EXTENDED SHOW NOTES with Questions & Prompts

Recommended Website Designer Page (NEW) 

Brand Messaging Guide: Service 

About Me & Contact Info

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18481350 Tue, 13 Jan 2026 00:00:00 -0500 1965 full false Deeper, Not Wider: 3 Unexpected Ways to Niche Down Deeper, Not Wider: 3 Unexpected Ways to Niche Down Text Emily!

To Niche or not to Niche? It’s the question more often than we’d probably like it to be. 

That's the case for me anyway (no one puts THIS baby in a corner!) 

In this episode, we’ll get into three unexpected ways to define your niche and, of course, how to do it YOUR way. 

  • Is it pronounced, "neesh" or "nitch"? 
  • What is a niche, really? 
  • What can a niche provide your business with? How can you grow by niching DOWN? 
  • How to niche by who you're not for
  • Niching by transformation 
  • Niching by how you show up 
  • 9 More slightly unconventional ways to niche down 
  • And more! 

Individuals & Links Mentioned 

Vinnie Potestivo on LinkedIn 

Ande Lyon's Don't Be Caged By Your Age Podcast

Stephanie McLaughlin's The Big Four-Oh! Podcast

Amy Bolduc's Grounded in Maine Podcast

About Me! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

To Niche or not to Niche? It’s the question more often than we’d probably like it to be. 

That's the case for me anyway (no one puts THIS baby in a corner!) 

In this episode, we’ll get into three unexpected ways to define your niche and, of course, how to do it YOUR way. 

  • Is it pronounced, "neesh" or "nitch"? 
  • What is a niche, really? 
  • What can a niche provide your business with? How can you grow by niching DOWN? 
  • How to niche by who you're not for
  • Niching by transformation 
  • Niching by how you show up 
  • 9 More slightly unconventional ways to niche down 
  • And more! 

Individuals & Links Mentioned 

Vinnie Potestivo on LinkedIn 

Ande Lyon's Don't Be Caged By Your Age Podcast

Stephanie McLaughlin's The Big Four-Oh! Podcast

Amy Bolduc's Grounded in Maine Podcast

About Me! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18450587 Tue, 06 Jan 2026 00:00:00 -0500 2174 full false Decluttering & Deprioritizing: 5 things to leave in the dust Decluttering & Deprioritizing: 5 things to leave in the dust Text Emily!

What if the secret to a better life and business is doing LESS?

Not less of everything. But less of the wrong things.

In this final episode of 2025, we’re not focusing on what everyone else is doing… this isn’t your big goal-setting, vision boarding, new year, new you episode.

 Instead, we’re cleaning house! Deprioritizing, decluttering, and getting really honest about what’s NOT coming with us into the New Year. 

We’re taking a good, hard look at where you can decide, eliminate, and do LESS to do better. 

  • How visual and digital clutter affects us 
  • 3 Quick digital decluttering actions 
  • 4 Simple ways to keep a cleaner inbox 
  • 4 Tab decluttering actions your browser is begging you for
  • 4 Things to unsubscribe from and unfollow 
  • 4 Ways to audit your calendar for the coming year 

Links & Resources Mentioned 

👉🏻 EXTENDED SHOW NOTES

About Me! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

What if the secret to a better life and business is doing LESS?

Not less of everything. But less of the wrong things.

In this final episode of 2025, we’re not focusing on what everyone else is doing… this isn’t your big goal-setting, vision boarding, new year, new you episode.

 Instead, we’re cleaning house! Deprioritizing, decluttering, and getting really honest about what’s NOT coming with us into the New Year. 

We’re taking a good, hard look at where you can decide, eliminate, and do LESS to do better. 

  • How visual and digital clutter affects us 
  • 3 Quick digital decluttering actions 
  • 4 Simple ways to keep a cleaner inbox 
  • 4 Tab decluttering actions your browser is begging you for
  • 4 Things to unsubscribe from and unfollow 
  • 4 Ways to audit your calendar for the coming year 

Links & Resources Mentioned 

👉🏻 EXTENDED SHOW NOTES

About Me! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18374285 Tue, 30 Dec 2025 00:00:00 -0500 1662 full false Reclaim Your Brain: Breaking Free from the Algorithm Reclaim Your Brain: Breaking Free from the Algorithm Text Emily!

“Our brains are sprinting while clocks stay still.” - Researcher, Helena Grieve

In 2024, a Cambridge physics team tracking circadian data noticed the average human day feels 8% shorter than ten years ago—even though atomic time hasn’t changed.

The cause: information velocity. The average person now consumes more data in a week than their grandparents did in a year. Each notification triggers a micro-adrenaline spike, speeding up neural clocks.

In this episode, we get into leaning more analog in an ever-digitalized world as we examine our habits with all the pings, dings, screens, and scrolling. 

  • 3 Ideas for a slower, more peaceful life 
  • The myth of the dopamine detox and how to reset yours instead
  • The 24-Hour Screen Free Challenge 
  • Small habits from digital to analog 
  • And more! 

Links & Resources Mentioned 

👉🏻 EXTENDED SHOW NOTES

Facebook post with Cambridge Study on TIME. 

Karen Kenney's Podcast Episode: Everything Old is New Again

Amy Bolduc's Episode with Kelsey Greene: Digital Minimalism

Harvard Health Article: Dopamine Fasting: Misunderstanding Science Spawns a Maladaptive Fad

Cleveland Health Article: Dopamine Detoxes Don’t Work: Here’s What To Do Instead

Kelsey Greene's Screen-Free Challenges

Kelsey Greene's Instagram Post 

About Me! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

“Our brains are sprinting while clocks stay still.” - Researcher, Helena Grieve

In 2024, a Cambridge physics team tracking circadian data noticed the average human day feels 8% shorter than ten years ago—even though atomic time hasn’t changed.

The cause: information velocity. The average person now consumes more data in a week than their grandparents did in a year. Each notification triggers a micro-adrenaline spike, speeding up neural clocks.

In this episode, we get into leaning more analog in an ever-digitalized world as we examine our habits with all the pings, dings, screens, and scrolling. 

  • 3 Ideas for a slower, more peaceful life 
  • The myth of the dopamine detox and how to reset yours instead
  • The 24-Hour Screen Free Challenge 
  • Small habits from digital to analog 
  • And more! 

Links & Resources Mentioned 

👉🏻 EXTENDED SHOW NOTES

Facebook post with Cambridge Study on TIME. 

Karen Kenney's Podcast Episode: Everything Old is New Again

Amy Bolduc's Episode with Kelsey Greene: Digital Minimalism

Harvard Health Article: Dopamine Fasting: Misunderstanding Science Spawns a Maladaptive Fad

Cleveland Health Article: Dopamine Detoxes Don’t Work: Here’s What To Do Instead

Kelsey Greene's Screen-Free Challenges

Kelsey Greene's Instagram Post 

About Me! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18373838 Tue, 23 Dec 2025 00:00:00 -0500 1869 full false Deciding Who You Are Deciding Who You Are Text Emily!

Every year teaches us something. (well, probably a lot of somethings). 

This year's lessons changed my life and business from the inside out. It was a year of sneaky, quiet, LOUD lessons and hard truths that made me question everything and get clear and grounded on what matters most. 

In this special end-of-year episode, I'm sharing my 3 top lessons of the past year and how each changed my approach to business and life. 

  • How you do one thing is how you do everything. Deciding who you are and who you're becoming
  • Clear branding inspires confidence in who you are and who you're becoming 
  • No one person can be everything (including you)
  • And more! 

Resources & Links Mentioned

Karen Kenney's Episode #338: You Must Be What You Are

New England Podcaster's Group 

Ande's Don't Be Caged By Your Age Podcast

Jess Mercier's Branding Website & Instagram 

Small Business Casual Episode on Rebranding vs. Refreshing (with Lindsay Dreyer)

Danielle LaPorte's Quote on Branding: 

“Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. "

Don't Be a Stranger... Let's Connect!

I'm Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

Substack

]]> Text Emily!

Every year teaches us something. (well, probably a lot of somethings). 

This year's lessons changed my life and business from the inside out. It was a year of sneaky, quiet, LOUD lessons and hard truths that made me question everything and get clear and grounded on what matters most. 

In this special end-of-year episode, I'm sharing my 3 top lessons of the past year and how each changed my approach to business and life. 

  • How you do one thing is how you do everything. Deciding who you are and who you're becoming
  • Clear branding inspires confidence in who you are and who you're becoming 
  • No one person can be everything (including you)
  • And more! 

Resources & Links Mentioned

Karen Kenney's Episode #338: You Must Be What You Are

New England Podcaster's Group 

Ande's Don't Be Caged By Your Age Podcast

Jess Mercier's Branding Website & Instagram 

Small Business Casual Episode on Rebranding vs. Refreshing (with Lindsay Dreyer)

Danielle LaPorte's Quote on Branding: 

“Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. "

Don't Be a Stranger... Let's Connect!

I'm Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18344757 Tue, 16 Dec 2025 00:00:00 -0500 1584 full false 2025 Podcasting Debrief: Insights & Wisdom to Guide Your New Year 2025 Podcasting Debrief: Insights & Wisdom to Guide Your New Year Text Emily!

As you will hear in this episode, podcasting can change your life. 

Each year, I love the opportunity to reflect and learn from what went WELL, what didn't go so well, and what NEW things I want to experiment with and try in the coming year. In this episode, I share industry reports with data and stats, plus 7 takeaways full of insights and wisdom to provide you with info you can use for your podcasting year ahead. 

We get into: 

  • Niching vs. not niching
  • The power of experimentation in your podcast and overall marketing
  • Why it's important to go beyond the downloads and metrics 
  • Repurposing in a new way will set you apart 
  • Collaborations are the game-changer
  • Micro insights around audio, video, ads, and more 
  • The big WHY 
  • And so much more!

Links & Resources Mentioned: 

👉🏻 EXTENDED SHOW NOTES: including names/quotes/links of podcaster contributors 

Here's the Extended Show Notes link for desktop listeners to copy and paste: open.substack.com/pub/smallbusinesscasual/p/2025-podcast-insights-report

Collaborative "About Me" post on Instagram 

Collaborative "Podcaster Wisdom" post on Instagram

One Stone Creative's State of Business Podcasting Report

PodMatch's Indie Podcaster's Industry Report 

New England Podcaster's Group 

PodMatch 

About Me! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

As you will hear in this episode, podcasting can change your life. 

Each year, I love the opportunity to reflect and learn from what went WELL, what didn't go so well, and what NEW things I want to experiment with and try in the coming year. In this episode, I share industry reports with data and stats, plus 7 takeaways full of insights and wisdom to provide you with info you can use for your podcasting year ahead. 

We get into: 

  • Niching vs. not niching
  • The power of experimentation in your podcast and overall marketing
  • Why it's important to go beyond the downloads and metrics 
  • Repurposing in a new way will set you apart 
  • Collaborations are the game-changer
  • Micro insights around audio, video, ads, and more 
  • The big WHY 
  • And so much more!

Links & Resources Mentioned: 

👉🏻 EXTENDED SHOW NOTES: including names/quotes/links of podcaster contributors 

Here's the Extended Show Notes link for desktop listeners to copy and paste: open.substack.com/pub/smallbusinesscasual/p/2025-podcast-insights-report

Collaborative "About Me" post on Instagram 

Collaborative "Podcaster Wisdom" post on Instagram

One Stone Creative's State of Business Podcasting Report

PodMatch's Indie Podcaster's Industry Report 

New England Podcaster's Group 

PodMatch 

About Me! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18313475 Tue, 09 Dec 2025 00:00:00 -0500 2771 full false From Depleted to Restored: Which Type of Rest Do You Need Most? From Depleted to Restored: Which Type of Rest Do You Need Most? Text Emily!

Feeling tired? Drained? Run-down? Exhausted? 

Insert your adjective of choice here, and buckle up as we get into the seven reasons WHY your tank might be empty. 

I get into Dr. Saundra Dalton Smith's 7 Types of Rest, why they're so important as business owners, and simple ways to incorporate them into your workday and life. 

The goal is to help you move from depleted to restored by listening to what YOU need most. 

Inside the episode: 

  • Why you might still feel tired even after getting a good night's sleep 
  • Dr. Saundra Dalton Smith's 7 Types of Rest: Emotional, Mental, Spiritual, Social, Physical, Sensory, and Creative 
  • How to incorporate rest into your everyday in simple but meaningful ways
  • And more! 

Links & Resources Mentioned

She Built This Podcast Episode with Dr. Saundra Dalton Smith

The REST Quiz - Which Type Do You Most Need? 

Dr. Saundra Dalton Smith's Book: Sacred Rest 

Karen Kenney's Storytime Hypnosis (one of my favorite forms of rest!) 

👉🏻 EXTENDED SHOW NOTES 

About Me & How to Work Together 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

Feeling tired? Drained? Run-down? Exhausted? 

Insert your adjective of choice here, and buckle up as we get into the seven reasons WHY your tank might be empty. 

I get into Dr. Saundra Dalton Smith's 7 Types of Rest, why they're so important as business owners, and simple ways to incorporate them into your workday and life. 

The goal is to help you move from depleted to restored by listening to what YOU need most. 

Inside the episode: 

  • Why you might still feel tired even after getting a good night's sleep 
  • Dr. Saundra Dalton Smith's 7 Types of Rest: Emotional, Mental, Spiritual, Social, Physical, Sensory, and Creative 
  • How to incorporate rest into your everyday in simple but meaningful ways
  • And more! 

Links & Resources Mentioned

She Built This Podcast Episode with Dr. Saundra Dalton Smith

The REST Quiz - Which Type Do You Most Need? 

Dr. Saundra Dalton Smith's Book: Sacred Rest 

Karen Kenney's Storytime Hypnosis (one of my favorite forms of rest!) 

👉🏻 EXTENDED SHOW NOTES 

About Me & How to Work Together 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18239090 Tue, 02 Dec 2025 00:00:00 -0500 2349 full false Beyond the Double Tap: 4 Ways to Actually Support Small Businesses & Creators Beyond the Double Tap: 4 Ways to Actually Support Small Businesses & Creators Text Emily!

Words of appreciation, thanks, encouragement, and gratitude have been continuously shortened in today's fast-moving world:

"I Love You" has become "luv u"

"Thanks" has become "thx" or simply "tsm" and many are just double-tapping, dropping a "Congrats!" or "Love it," to the comment thread. 

Hearting it doesn't exactly cut it when it comes to showing GENUINE support for other small business owners. Showing up for them takes a little more time, intention, personalization, and thought. 

In this episode, I share why supporting fellow business owners and creators matters now more than ever and give you FOUR creative ways to show up beyond just saying thanks. 

  • Why small businesses matter for our communities 
  • Why small businesses need support now more than ever 
  • 4 Creative ways to show up for small businesses and creators
    • Examples of giving them a platform 
    • Examples of resharing their content 
    • How to write a specific, stunning Google Review or LinkedIn rec (+) 
    • Commenting, engaging, and actually showing up because you care 
  • A shoutout to some of those who've made my year impeccable 
  • And more! 

Links & Resources Mentioned: 

The New England Podcaster's Group 

The Creative Entrepreneur Podcast (Re-Air of my episode, "Four Questions to Ask Before Chasing Your Next Shiny Object)

Amy Bolduc's Instagram & Grounded in Maine Podcast

Barb David's Instagram & Small Business Sweet Spot Podcast

Kristy Ouellette's Instagram & Talk Travel to Me Podcast

Ande Lyons on Instagram & Don't Be Caged By Your Age Podcast

Megan Doughtery's State of Business Podcasting FREE Report

👉🏻 EXTENDED SHOW NOTES 

About Me & How to Work Together 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

Words of appreciation, thanks, encouragement, and gratitude have been continuously shortened in today's fast-moving world:

"I Love You" has become "luv u"

"Thanks" has become "thx" or simply "tsm" and many are just double-tapping, dropping a "Congrats!" or "Love it," to the comment thread. 

Hearting it doesn't exactly cut it when it comes to showing GENUINE support for other small business owners. Showing up for them takes a little more time, intention, personalization, and thought. 

In this episode, I share why supporting fellow business owners and creators matters now more than ever and give you FOUR creative ways to show up beyond just saying thanks. 

  • Why small businesses matter for our communities 
  • Why small businesses need support now more than ever 
  • 4 Creative ways to show up for small businesses and creators
    • Examples of giving them a platform 
    • Examples of resharing their content 
    • How to write a specific, stunning Google Review or LinkedIn rec (+) 
    • Commenting, engaging, and actually showing up because you care 
  • A shoutout to some of those who've made my year impeccable 
  • And more! 

Links & Resources Mentioned: 

The New England Podcaster's Group 

The Creative Entrepreneur Podcast (Re-Air of my episode, "Four Questions to Ask Before Chasing Your Next Shiny Object)

Amy Bolduc's Instagram & Grounded in Maine Podcast

Barb David's Instagram & Small Business Sweet Spot Podcast

Kristy Ouellette's Instagram & Talk Travel to Me Podcast

Ande Lyons on Instagram & Don't Be Caged By Your Age Podcast

Megan Doughtery's State of Business Podcasting FREE Report

👉🏻 EXTENDED SHOW NOTES 

About Me & How to Work Together 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18159102 Tue, 25 Nov 2025 00:00:00 -0500 2012 full false Say "NO" to Awkward Networking with special guest, Ande Lyons Say "NO" to Awkward Networking with special guest, Ande Lyons Text Emily!

Join us in kissing those awkward networking situations goodbye in this special guest episode featuring, Ande Lyons. 

In this episode, you'll get anything but cookie-cutter networking advice as Ande helps to reframe networking from schmoozing and dead fish handshakes to spaces of curiosity, connection, and community. 

We get into: 

  • Why networking can often feel icky, transactional, boring, and scary 
  • Where traditional networking advice falls flat and misses the mark
  • Powerful reframes that will help you view a room full of people in a different light 
  • Tips for before, during, and after the event 
  • Practical approaches for various event sizes and introversion levels 
  • Shifting gears from small talk to big talk 
  • How to protect your energy and boundaries, and say no when you need to
  • And more! 

Resources & Links Mentioned

🎙️ New England Podcasters Group

👉🏻 EXTENDED SHOW NOTES 

About my Guest, Ande Lyons

At 69 Ande Lyons is a 4x founder, a former global startup mentor, serial podcaster since 2012, founder of the New England Podcasters Group, a monthly in-person event for podcasters, and host of the popular interview-style pro-aging podcast Don’t Be Caged By Your Age, where Ande shatters age-related expectations, helps folks dissolve internalized ageist beliefs, and provides resources, inspiration and ideas so older adults can thrive after 65.

Don't Be Caged By Your Age Podcast

New England Podcasters Group Website 

Ande Lyons Instagram | NEPG Instagram | DBCBYA Instagram 

Connect with Ande on LinkedIn

Follow her on TikTok 

Want to connect and network with ME!?  

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

Substack

]]> Text Emily!

Join us in kissing those awkward networking situations goodbye in this special guest episode featuring, Ande Lyons. 

In this episode, you'll get anything but cookie-cutter networking advice as Ande helps to reframe networking from schmoozing and dead fish handshakes to spaces of curiosity, connection, and community. 

We get into: 

  • Why networking can often feel icky, transactional, boring, and scary 
  • Where traditional networking advice falls flat and misses the mark
  • Powerful reframes that will help you view a room full of people in a different light 
  • Tips for before, during, and after the event 
  • Practical approaches for various event sizes and introversion levels 
  • Shifting gears from small talk to big talk 
  • How to protect your energy and boundaries, and say no when you need to
  • And more! 

Resources & Links Mentioned

🎙️ New England Podcasters Group

👉🏻 EXTENDED SHOW NOTES 

About my Guest, Ande Lyons

At 69 Ande Lyons is a 4x founder, a former global startup mentor, serial podcaster since 2012, founder of the New England Podcasters Group, a monthly in-person event for podcasters, and host of the popular interview-style pro-aging podcast Don’t Be Caged By Your Age, where Ande shatters age-related expectations, helps folks dissolve internalized ageist beliefs, and provides resources, inspiration and ideas so older adults can thrive after 65.

Don't Be Caged By Your Age Podcast

New England Podcasters Group Website 

Ande Lyons Instagram | NEPG Instagram | DBCBYA Instagram 

Connect with Ande on LinkedIn

Follow her on TikTok 

Want to connect and network with ME!?  

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18146270 Tue, 18 Nov 2025 00:00:00 -0500 3065 full false Does My Business Really Need A... Does My Business Really Need A... Text Emily!

...Lead magnet, website, funnel, email list, newsletter, Substack, social media presence? 

When it comes to all these things your business supposedly "needs", a lot of it is just unnecessary pressure to be everywhere. Doing all the things, creating all the optins and freebies and video content can lead straight to exhaustion, a diluted message, ineffective strategies, and more overwhelm. 

Success doesn’t require omnipresence. 

More platforms/places/spaces/faces ≠ more clients.

Burnout kills businesses faster than "not being on TikTok".

In this week's episode, we get into whether or not your business really needs a [insert thing you've been told you need here] and how to evaluate what's for you and what's not with some simple questions: 

  • The quiet quitting of social media 
  • Does your business need social media? 
  • Does your business need a podcast? 
  • Does your business need an email newsletter (and what about Substack!?)? 
  • Does your business need a lead magnet, nurture sequence, freebie, funnel 
  • Do I NEED to create video!? 
  • How to evaluate for yourself what you need and what you don't based on YOUR unique business model, clientele, energy, and current commitments 

Resources & Links Mentioned

👉🏻 EXTENDED SHOW NOTES 

Amy Bolduc's Podcast) Grounded in Maine: Digital Minimalism with Kelsey Greene

Teresa Schlup's Podcast) Solo Grind: When it Stops Feeling Fun... is it time to break up? 

Robyn White's Instagram Post "I get all my business from referrals..." 

For more on social media check out Barb David’s Small Business Sweet Spot Episode #84 “Don’t Poo Poo Social Media as a Marketing Channel” 

About Me: Let's Connect! (and maybe book you that strategy call ;)) 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

...Lead magnet, website, funnel, email list, newsletter, Substack, social media presence? 

When it comes to all these things your business supposedly "needs", a lot of it is just unnecessary pressure to be everywhere. Doing all the things, creating all the optins and freebies and video content can lead straight to exhaustion, a diluted message, ineffective strategies, and more overwhelm. 

Success doesn’t require omnipresence. 

More platforms/places/spaces/faces ≠ more clients.

Burnout kills businesses faster than "not being on TikTok".

In this week's episode, we get into whether or not your business really needs a [insert thing you've been told you need here] and how to evaluate what's for you and what's not with some simple questions: 

  • The quiet quitting of social media 
  • Does your business need social media? 
  • Does your business need a podcast? 
  • Does your business need an email newsletter (and what about Substack!?)? 
  • Does your business need a lead magnet, nurture sequence, freebie, funnel 
  • Do I NEED to create video!? 
  • How to evaluate for yourself what you need and what you don't based on YOUR unique business model, clientele, energy, and current commitments 

Resources & Links Mentioned

👉🏻 EXTENDED SHOW NOTES 

Amy Bolduc's Podcast) Grounded in Maine: Digital Minimalism with Kelsey Greene

Teresa Schlup's Podcast) Solo Grind: When it Stops Feeling Fun... is it time to break up? 

Robyn White's Instagram Post "I get all my business from referrals..." 

For more on social media check out Barb David’s Small Business Sweet Spot Episode #84 “Don’t Poo Poo Social Media as a Marketing Channel” 

About Me: Let's Connect! (and maybe book you that strategy call ;)) 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18132701 Tue, 11 Nov 2025 00:00:00 -0500 2518 full false The Cost of Yes: Saying "no" with kindness and ease The Cost of Yes: Saying "no" with kindness and ease Text Emily!

Sometimes saying "yes" can cause us undue stress and leave us feeling overcommitted, behind, and even resentful. 

Yes can cost you time, money, energy, burned bridges, quality, and more. 

In this episode, I talk about building a thriving business that isn’t about saying yes to everything and everyone; it’s actually about saying NO more often. 

This two-letter magical strategy can change your entire life. 

Inside the episode: 

  • Seasons for yes and seasons for no -which one are you in? 
  • The financial, time, energy, relationship, quality, and health cost of "yes"
  • 4 Questions to ask before taking on something new 
  • Introducing your new two-letter strategy: 5 "No's" to implement in your business
  • How to say no without burning bridges
  • And more!

Resources & Links Mentioned: 

Heather Maguire (The Unconventional Intuitive) Instagram

Setting Boundaries for Business & Life Episode 

4 Questions to Ask Before Saying Yes Episode

4 Top Takeaways from 53 Podcast Guest Interviews Episode

Say YES to connecting with me (or no to waiting to connect, you're choice :)) 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

Sometimes saying "yes" can cause us undue stress and leave us feeling overcommitted, behind, and even resentful. 

Yes can cost you time, money, energy, burned bridges, quality, and more. 

In this episode, I talk about building a thriving business that isn’t about saying yes to everything and everyone; it’s actually about saying NO more often. 

This two-letter magical strategy can change your entire life. 

Inside the episode: 

  • Seasons for yes and seasons for no -which one are you in? 
  • The financial, time, energy, relationship, quality, and health cost of "yes"
  • 4 Questions to ask before taking on something new 
  • Introducing your new two-letter strategy: 5 "No's" to implement in your business
  • How to say no without burning bridges
  • And more!

Resources & Links Mentioned: 

Heather Maguire (The Unconventional Intuitive) Instagram

Setting Boundaries for Business & Life Episode 

4 Questions to Ask Before Saying Yes Episode

4 Top Takeaways from 53 Podcast Guest Interviews Episode

Say YES to connecting with me (or no to waiting to connect, you're choice :)) 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-18112193 Tue, 04 Nov 2025 00:00:00 -0500 2015 full false The Website Mistake Even Experts Make with special guest host, Jenny Belanger The Website Mistake Even Experts Make with special guest host, Jenny Belanger Text Emily!

You are in for a TREAT with this bonus episode. No tricks, I promise. 

When I listened to episode #96 of Jenny Belanger's podcast, Small Business Website Design Made Simple, I reached out immediately to ask if I could share it on my show with YOU! 

Jenny is a WordPress website Designer and Creative Director at Jenny B Designs as well as a fellow New England Podcast Group Member. As a website design-copywriting duo, Jenny and I often get to collaborate and help people create personality-packed and money-making websites that business owners are proud to show off and share. 

Jenny shares about Expert Overwhelm in the way only she can and how to avoid this common mistake in your website copy. 

Connect with Jenny and check out her show: 

Original episode with extended show notes

Jenny's Website: Jenny B Designs 

Follow Jenny on Instagram 

Other links mentioned: 

JOIN US in the New England Podcaster's Group 

Rebranding Aging 4U

Connect with me!  

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

]]> Text Emily!

You are in for a TREAT with this bonus episode. No tricks, I promise. 

When I listened to episode #96 of Jenny Belanger's podcast, Small Business Website Design Made Simple, I reached out immediately to ask if I could share it on my show with YOU! 

Jenny is a WordPress website Designer and Creative Director at Jenny B Designs as well as a fellow New England Podcast Group Member. As a website design-copywriting duo, Jenny and I often get to collaborate and help people create personality-packed and money-making websites that business owners are proud to show off and share. 

Jenny shares about Expert Overwhelm in the way only she can and how to avoid this common mistake in your website copy. 

Connect with Jenny and check out her show: 

Original episode with extended show notes

Jenny's Website: Jenny B Designs 

Follow Jenny on Instagram 

Other links mentioned: 

JOIN US in the New England Podcaster's Group 

Rebranding Aging 4U

Connect with me!  

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

]]> Emily Aborn Buzzsprout-17990107 Thu, 30 Oct 2025 00:00:00 -0400 1283 full false Making Good Decisions, Better! What makes a bad decision bad? Making Good Decisions, Better! What makes a bad decision bad? Text Emily!

How do you know if a decision is good or bad? 

Can a good decision have a bad outcome? Can a bad decision have a good one? 

In this episode, we’re going to turn over this concept of what makes a good decision good and a bad decision bad AND I’ll give you some curated tips on making BETTER decisions, no matter how great or small! 

  • What a Taoist parable can teach us about the decisions we make 
  • Distinguishing quality decision-making from outcomes 
  • 4 Things that make a good decision good 
  • How you feel about your decision matters
  • 5 Ways to make your next good decision, better
  • The field of possibility
  • The 2-way door framework 
  • Shipping it 
  • Indecision is still a decision 
  • And more! 

👉🏻 EXTENDED SHOW NOTES FOR LINKS & Resources Mentioned 

Mark Graban's "My Favorite Mistake" podcast episode, featuring yours truly 

Make a good decision and connect with ME: 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

How do you know if a decision is good or bad? 

Can a good decision have a bad outcome? Can a bad decision have a good one? 

In this episode, we’re going to turn over this concept of what makes a good decision good and a bad decision bad AND I’ll give you some curated tips on making BETTER decisions, no matter how great or small! 

  • What a Taoist parable can teach us about the decisions we make 
  • Distinguishing quality decision-making from outcomes 
  • 4 Things that make a good decision good 
  • How you feel about your decision matters
  • 5 Ways to make your next good decision, better
  • The field of possibility
  • The 2-way door framework 
  • Shipping it 
  • Indecision is still a decision 
  • And more! 

👉🏻 EXTENDED SHOW NOTES FOR LINKS & Resources Mentioned 

Mark Graban's "My Favorite Mistake" podcast episode, featuring yours truly 

Make a good decision and connect with ME: 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-17959145 Tue, 28 Oct 2025 00:00:00 -0400 2101 full false Damned if you do, damned it you don't! Damned if you do, damned it you don't! Text Emily!

It seems no matter what you do (or don't do), someone, somewhere has something to say about it. 

You can't and will never make everyone happy. Certain people will never be happy no matter what you do, and you most certainly can't make everyone and yourself happy at the same time. 

In this episode, we discuss choosing the right strategy for YOUR life and business for your marketing, networking, boundaries, pricing, content and more! 

  • Showing up in a way you love 
  • Pricing yourself for sustainability and growth 
  • Setting reasonable boundaries and expectations around responsiveness 
  • Content and messaging that says it all... without saying too much! 
  • To niche or not to niche 
  • Growing your business your way 
  • Networking 
  • And more! 

Links & Resources Mentioned 

SBC Episode: Making Small Talk Bigger

Connect with me for a 90-minute Strategy Session! 

Connect with me!  

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

It seems no matter what you do (or don't do), someone, somewhere has something to say about it. 

You can't and will never make everyone happy. Certain people will never be happy no matter what you do, and you most certainly can't make everyone and yourself happy at the same time. 

In this episode, we discuss choosing the right strategy for YOUR life and business for your marketing, networking, boundaries, pricing, content and more! 

  • Showing up in a way you love 
  • Pricing yourself for sustainability and growth 
  • Setting reasonable boundaries and expectations around responsiveness 
  • Content and messaging that says it all... without saying too much! 
  • To niche or not to niche 
  • Growing your business your way 
  • Networking 
  • And more! 

Links & Resources Mentioned 

SBC Episode: Making Small Talk Bigger

Connect with me for a 90-minute Strategy Session! 

Connect with me!  

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-17959075 Tue, 21 Oct 2025 00:00:00 -0400 1823 full false The Dark Side(s) of AI: Where to draw the line in YOUR business The Dark Side(s) of AI: Where to draw the line in YOUR business Text Emily!

You might think it's saving you time, but what's AI costing you and your business? 

“When I see a post from friends or colleagues that screams, 'AI WROTE THIS,' I scroll right by. You might think it’s saving you time, but it’s causing you to lose a member of your audience. I want more of you and your authentic voice. Not the voice of a tool you’ve outsourced your talent and transmissions to.” -Anjel Hartwell 

I'm back with more AI talk! This time, I'm not looking on the bright side like I did in my episode on Creative Ways to Use AI in your business... 

This time I'm sharing some of the dark side(s) of AI. Cause what's a spooky month without some truly horrific findings, amiright? 

In this episode, we're looking at energy expenditure, the tradeoffs to outsourcing our brilliance to AI, and whether or not these tools that are making business "easier" are really worth it. 

Listen to hear: 

  • Is using AI outsourcing our brilliance? 
  • What are the energy costs associated with AI, and what role do we play in the overall environmental impact? 
  • What are the privacy/safety concerns when using AI? 
  • What creative/copywriting risks do we run with AI? 
  • Does it really save time? 
  • How do we as business owners draw the line for ourselves? 
  • And so much more? 

👉🏻 EXTENDED SHOW NOTES FOR LINKS & Resources Mentioned 

Want to connect with the human behind this podcast? 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Text Emily!

You might think it's saving you time, but what's AI costing you and your business? 

“When I see a post from friends or colleagues that screams, 'AI WROTE THIS,' I scroll right by. You might think it’s saving you time, but it’s causing you to lose a member of your audience. I want more of you and your authentic voice. Not the voice of a tool you’ve outsourced your talent and transmissions to.” -Anjel Hartwell 

I'm back with more AI talk! This time, I'm not looking on the bright side like I did in my episode on Creative Ways to Use AI in your business... 

This time I'm sharing some of the dark side(s) of AI. Cause what's a spooky month without some truly horrific findings, amiright? 

In this episode, we're looking at energy expenditure, the tradeoffs to outsourcing our brilliance to AI, and whether or not these tools that are making business "easier" are really worth it. 

Listen to hear: 

  • Is using AI outsourcing our brilliance? 
  • What are the energy costs associated with AI, and what role do we play in the overall environmental impact? 
  • What are the privacy/safety concerns when using AI? 
  • What creative/copywriting risks do we run with AI? 
  • Does it really save time? 
  • How do we as business owners draw the line for ourselves? 
  • And so much more? 

👉🏻 EXTENDED SHOW NOTES FOR LINKS & Resources Mentioned 

Want to connect with the human behind this podcast? 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

Website

Facebook

Instagram

LinkedIn

Substack

]]> Emily Aborn Buzzsprout-17958962 Tue, 14 Oct 2025 00:00:00 -0400 2362 full false Removing the Ghosts that Haunt Your Business (sage not required) Removing the Ghosts that Haunt Your Business (sage not required) Text Emily!

All sorts of ghosts can haunt our businesses… from missed opportunities, forgotten content, and neglected relationships that are all but decaying away. 

Don't worry, you can put away your sage...

And you won't need your book on exorcism or spell-breaking... 

This episode has all you need to look the ghosts that haunt your business in the eye and shoo them away. Time to breathe some fresh life into our business as we explore some of the ghosts that will be way less spooky once we face them. 

In the episode: 

  • Ghosting your audience (when you're the ghost!) 
  • Ghosting clients and collaborators 
  • Cleaning out the emails that are haunting inboxes
  • Reviving the ghost of content past
  • Smaller, less scary, but still important ghosts to face off with 
  • 5 Tips for beginning your business exorcism 
  • And more! 

👉🏻 EXTENDED SHOW NOTES

Want to connect with me? I promise, I'm not scary! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

Substack

]]> Text Emily!

All sorts of ghosts can haunt our businesses… from missed opportunities, forgotten content, and neglected relationships that are all but decaying away. 

Don't worry, you can put away your sage...

And you won't need your book on exorcism or spell-breaking... 

This episode has all you need to look the ghosts that haunt your business in the eye and shoo them away. Time to breathe some fresh life into our business as we explore some of the ghosts that will be way less spooky once we face them. 

In the episode: 

  • Ghosting your audience (when you're the ghost!) 
  • Ghosting clients and collaborators 
  • Cleaning out the emails that are haunting inboxes
  • Reviving the ghost of content past
  • Smaller, less scary, but still important ghosts to face off with 
  • 5 Tips for beginning your business exorcism 
  • And more! 

👉🏻 EXTENDED SHOW NOTES

Want to connect with me? I promise, I'm not scary! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

Substack

]]> Emily Aborn Buzzsprout-17873986 Tue, 07 Oct 2025 00:00:00 -0400 1703 full false Does Your Business Need a Rebrand? With special guest, Lindsay Dreyer Does Your Business Need a Rebrand? With special guest, Lindsay Dreyer Text Emily!

Almost every business owner finds themselves asking the question at one point or another, "Does my business need a rebrand?"

How do you know when it's time to fully overhaul your brand and when it's time for a simpler refresh? I'm joined by my fellow cozy small business owner friend, Lindsay Dreyer of City Chic Real Estate (rebranding to REVERIE in October 2025), to help you answer these very questions and more about the rebranding process. 

In the episode, we share personal stories, lessons learned, the emotional ups and downs of evolving a brand to match growth and reflect your new direction, and more! Whether you’re a solo entrepreneur or leading a team, this episode is packed with insights to help you make confident branding decisions.

  • The difference between a brand refresh and a full rebrand, and how to know which your business needs
  • Personal experiences and challenges faced during the rebranding process
  • Tips for managing timelines, teams, and expectations during a brand overhaul
  • Important questions to ask collaborators 
  • Actionable advice for making your brand feel truly “you”

And more! 

Links Mentioned: 

👉🏻 Emily's ULTIMATE REBRANDING GUIDE 

Jess Mercier | JM Artist/Designer Website | Instagram | Brand Transformations Podcast

Tuo Studio

Connect with Me, Emily Aborn 

I'm Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

Substack

Connect with Lindsay Dreyer

Founder of Happy Agent Co. and The Happy Agent Method, Broker and Owner of City Chic Real Estate, and mom of three. 

🌎 Website | 📲 Instagram | 🎙️ Podcast

]]> Text Emily!

Almost every business owner finds themselves asking the question at one point or another, "Does my business need a rebrand?"

How do you know when it's time to fully overhaul your brand and when it's time for a simpler refresh? I'm joined by my fellow cozy small business owner friend, Lindsay Dreyer of City Chic Real Estate (rebranding to REVERIE in October 2025), to help you answer these very questions and more about the rebranding process. 

In the episode, we share personal stories, lessons learned, the emotional ups and downs of evolving a brand to match growth and reflect your new direction, and more! Whether you’re a solo entrepreneur or leading a team, this episode is packed with insights to help you make confident branding decisions.

  • The difference between a brand refresh and a full rebrand, and how to know which your business needs
  • Personal experiences and challenges faced during the rebranding process
  • Tips for managing timelines, teams, and expectations during a brand overhaul
  • Important questions to ask collaborators 
  • Actionable advice for making your brand feel truly “you”

And more! 

Links Mentioned: 

👉🏻 Emily's ULTIMATE REBRANDING GUIDE 

Jess Mercier | JM Artist/Designer Website | Instagram | Brand Transformations Podcast

Tuo Studio

Connect with Me, Emily Aborn 

I'm Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

Substack

Connect with Lindsay Dreyer

Founder of Happy Agent Co. and The Happy Agent Method, Broker and Owner of City Chic Real Estate, and mom of three. 

🌎 Website | 📲 Instagram | 🎙️ Podcast

]]> Emily Aborn Buzzsprout-17873890 Tue, 30 Sep 2025 00:00:00 -0400 2551 full false Small Talk that Keeps us From Playing BIG Small Talk that Keeps us From Playing BIG Text Emily!

In last week’s episode, we talked about literal small talk… the awkward weather banter at a networking event, the Zoom conversation you get stuck in that seemingly goes nowhere fast, and the idle chit chat that’s draining.

We learned that while small talk SEEMS small, it can act as a catalyst for bigger conversations and deeper talk. What starts small can have a BIG impact. 

Today, we’re going to get into figurative "small talk": the language and patterns that seem little (sometimes even three letters or less), but they can show up in BIG ways in your business and mindset. 

Ready to stop shrinking your presence and learning the small words that keep you from playing BIG? 

  • What do I mean by words that keep you playing small? 
  • 6 Ways our language may unintentionally keep us from playing BIG
  • Resources and ideas to start removing these things from your everyday vocab
  • And more! 

Resources and Links: 

👉🏻 EXTENDED SHOW NOTES (on Substack) including articles, stats, reference links, and bonus info! 

Jenny Belanger's Episode #91) What High-Converting Websites Don't Do

Playing Big by Tara Mohr

"Some um, surprising advice for public speakers" by Mignon Fogarty

Ready to play and say BIGGER? Let's Connect!  

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

Substack

]]> Text Emily!

In last week’s episode, we talked about literal small talk… the awkward weather banter at a networking event, the Zoom conversation you get stuck in that seemingly goes nowhere fast, and the idle chit chat that’s draining.

We learned that while small talk SEEMS small, it can act as a catalyst for bigger conversations and deeper talk. What starts small can have a BIG impact. 

Today, we’re going to get into figurative "small talk": the language and patterns that seem little (sometimes even three letters or less), but they can show up in BIG ways in your business and mindset. 

Ready to stop shrinking your presence and learning the small words that keep you from playing BIG? 

  • What do I mean by words that keep you playing small? 
  • 6 Ways our language may unintentionally keep us from playing BIG
  • Resources and ideas to start removing these things from your everyday vocab
  • And more! 

Resources and Links: 

👉🏻 EXTENDED SHOW NOTES (on Substack) including articles, stats, reference links, and bonus info! 

Jenny Belanger's Episode #91) What High-Converting Websites Don't Do

Playing Big by Tara Mohr

"Some um, surprising advice for public speakers" by Mignon Fogarty

Ready to play and say BIGGER? Let's Connect!  

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

Substack

]]> Emily Aborn Buzzsprout-17834499 Tue, 23 Sep 2025 00:00:00 -0400 1869 full false Making Small Talk BIGGER Making Small Talk BIGGER Text Emily!

Do you dread swapping senseless words with cashiers and strangers out in public? Do you go out of your way to avoid neighbors, coworkers, or people you know at the grocery store lest you get stuck in idle chit chat? Do you get heart palpitations thinking about discussing the weather at a networking event? If so, you may have an aversion to SMALL talk. 

And yes, you may be entitled to some sort of compensation (talk to your lawyer for legal recourse). Today, we're going to get into the ins and outs of small talk, what it is, why it happens, and how to escape it as fast as possible. Or... perhaps it's not the archenemy we make it out to be? 

Inside the episode: 

  • What is small talk? The various definitions of small talk
  • Why do we dislike small talk? 
  • Stats showing what small talk does in the workplace/business 
  • 5 Benefits of small talk as business owners
  • 5 Ways to move small talk to bigger talk 
  • Keys to small talk comfort 
  • And more 

Resources and Links Mentioned: 

👉🏻 EXTENDED SHOW NOTES (on Substack) including articles, stats, reference links, and bonus info! 

Want to connect and talk BIG with me? 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

Substack

]]> Text Emily!

Do you dread swapping senseless words with cashiers and strangers out in public? Do you go out of your way to avoid neighbors, coworkers, or people you know at the grocery store lest you get stuck in idle chit chat? Do you get heart palpitations thinking about discussing the weather at a networking event? If so, you may have an aversion to SMALL talk. 

And yes, you may be entitled to some sort of compensation (talk to your lawyer for legal recourse). Today, we're going to get into the ins and outs of small talk, what it is, why it happens, and how to escape it as fast as possible. Or... perhaps it's not the archenemy we make it out to be? 

Inside the episode: 

  • What is small talk? The various definitions of small talk
  • Why do we dislike small talk? 
  • Stats showing what small talk does in the workplace/business 
  • 5 Benefits of small talk as business owners
  • 5 Ways to move small talk to bigger talk 
  • Keys to small talk comfort 
  • And more 

Resources and Links Mentioned: 

👉🏻 EXTENDED SHOW NOTES (on Substack) including articles, stats, reference links, and bonus info! 

Want to connect and talk BIG with me? 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

Substack

]]> Emily Aborn Buzzsprout-17834382 Tue, 16 Sep 2025 00:00:00 -0400 1972 full false When Business Threatens to Take Over Your Life When Business Threatens to Take Over Your Life Text Emily!

You are not "just" anything. You're not just a business owner, parent, spouse, community member, speaker, podcaster, writer, etc. 

You're a multifaceted human being who gets to bring your WHOLE self everywhere you go! 

Just like a recipe made up of lots of parts and pieces, a dash of this and a dash of that, we are too. In this episode, I'm sharing some ideas that have helped me grow in my business and throughout my entire life in small, surprising ways. 

Join me as I share: 

  • 3 Myths about owning a business while having a life 
  • 5 Ideas to spark joy outside work that will help you thrive in surprising ways 
  • Bonus mini-routines that can increase creativity, help you connect to others, learn about the world around you, and grow
  • And more! 

Resources & Links Mentioned: 

👉🏻 EXTENDED SHOW NOTES (these are now on my Substack, I welcome you to come join me over there too!) 

The Karen Kenney Show 

The Secret Room Podcast 

What It's Like to Be Podcast with Dan Heath 

Smartless Podcast

Dr. James Pennebaker's Science-Backed Journaling Protocol 

Julia Cameron's Morning Pages 

Brett Ingram's OptYOUMize Podcast "The Bucket Method" 

About Me: 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Text Emily!

You are not "just" anything. You're not just a business owner, parent, spouse, community member, speaker, podcaster, writer, etc. 

You're a multifaceted human being who gets to bring your WHOLE self everywhere you go! 

Just like a recipe made up of lots of parts and pieces, a dash of this and a dash of that, we are too. In this episode, I'm sharing some ideas that have helped me grow in my business and throughout my entire life in small, surprising ways. 

Join me as I share: 

  • 3 Myths about owning a business while having a life 
  • 5 Ideas to spark joy outside work that will help you thrive in surprising ways 
  • Bonus mini-routines that can increase creativity, help you connect to others, learn about the world around you, and grow
  • And more! 

Resources & Links Mentioned: 

👉🏻 EXTENDED SHOW NOTES (these are now on my Substack, I welcome you to come join me over there too!) 

The Karen Kenney Show 

The Secret Room Podcast 

What It's Like to Be Podcast with Dan Heath 

Smartless Podcast

Dr. James Pennebaker's Science-Backed Journaling Protocol 

Julia Cameron's Morning Pages 

Brett Ingram's OptYOUMize Podcast "The Bucket Method" 

About Me: 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Emily Aborn Buzzsprout-17791050 Tue, 09 Sep 2025 00:00:00 -0400 2144 full false Why I kissed “content” goodbye: 3 lessons from a podcast rebrand Why I kissed “content” goodbye: 3 lessons from a podcast rebrand Text Emily!

The Content with Character has a FRESH face and has been rebranded, officially, to Small Business Casual! 

This is the FIRST episode in our new digs where the goal is to help us create small businesses that feel like ahhhhhh, home. 

On this episode, I share a little bit of why I changed the name and am steering away from "content" a bit more in general, plus three lessons learned through the podcast rebranding process: 

  • The difference between copy and content 
  • Why the decision to rebrand
  • Changes to help us engage more and grow! 
  • It's OK to change your mind 
  • Trust yourself when something feels off 
  • Change can be scary, and it’s worth it!

About Me: 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Text Emily!

The Content with Character has a FRESH face and has been rebranded, officially, to Small Business Casual! 

This is the FIRST episode in our new digs where the goal is to help us create small businesses that feel like ahhhhhh, home. 

On this episode, I share a little bit of why I changed the name and am steering away from "content" a bit more in general, plus three lessons learned through the podcast rebranding process: 

  • The difference between copy and content 
  • Why the decision to rebrand
  • Changes to help us engage more and grow! 
  • It's OK to change your mind 
  • Trust yourself when something feels off 
  • Change can be scary, and it’s worth it!

About Me: 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Emily Aborn Buzzsprout-17742817 Tue, 02 Sep 2025 00:00:00 -0400 1521 full false Become Their FAVORITE Podcast Guest (LIVE Workshop Re-Air) Become Their FAVORITE Podcast Guest (LIVE Workshop Re-Air) Text Emily!

Listen, enjoy, and walk away feeling empowered and ready to become their FAVORITE podcast guest. 

Join myself, Barb Davids, and Ande Lyons in this LIVE re-aired workshop as we dish out insider secrets and goodies to help you UP your guesting game!

The conversation includes: 

  • How to ruin a good pitch FAST by making a crucial mistake
  • How to set yourself apart even in a noisy industry 
  • Tips for standing out with your pitches 
  • How to prep for your interviews 
  • Where to find podcasters to pitch
  • Remembering your worth and value as a guest
  • Adopting a giver's mindset
  • And so much more! 

Resources & Links Mentioned: 

Full Video Replay of this LIVE

Emily's Guest Bundles 

Join PodMatch

New England Podcasters Group

CWC Episode: 4 Top Takeaways from 53 Podcast Guest Interviews & Standing Out as a Podcast Guest

Podcast Guesting Tracker Template

Guest/Speaker One-Sheet Template

Barb’s Podcast Guest Form

About the Hosts:

Ande Lyons

At 69, Ande Lyons is living proof that ambition is ageless. A 4x business founder, longtime global startup mentor, and serial podcaster since 2012, Ande brings decades of entrepreneurial spirit and broadcasting experience to everything she does. She's the founder of the New England Podcasters Group and the host of Don’t Be Caged By Your Age, a popular podcast where she’s redefining what it means to thrive after 65.

Barb Davids

Founder of Compass Digital Strategies and Host of the Small Business Sweet Spot podcast, Barb Davids is a Website Marketing Consultant and SEO Strategist with over 25 years of digital marketing experience. She helps ambitious business owners get direct results from their digital marketing and SEO. 

When not behind her laptop, you can find Barb running with her dog, Stone, living a minimalistic lifestyle, and reading yet another self-improvement book! 

Emily Aborn 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Email: emily@emilyaborn.com
Website | Facebook | Instagram | LinkedIn | Substack

]]> Text Emily!

Listen, enjoy, and walk away feeling empowered and ready to become their FAVORITE podcast guest. 

Join myself, Barb Davids, and Ande Lyons in this LIVE re-aired workshop as we dish out insider secrets and goodies to help you UP your guesting game!

The conversation includes: 

  • How to ruin a good pitch FAST by making a crucial mistake
  • How to set yourself apart even in a noisy industry 
  • Tips for standing out with your pitches 
  • How to prep for your interviews 
  • Where to find podcasters to pitch
  • Remembering your worth and value as a guest
  • Adopting a giver's mindset
  • And so much more! 

Resources & Links Mentioned: 

Full Video Replay of this LIVE

Emily's Guest Bundles 

Join PodMatch

New England Podcasters Group

CWC Episode: 4 Top Takeaways from 53 Podcast Guest Interviews & Standing Out as a Podcast Guest

Podcast Guesting Tracker Template

Guest/Speaker One-Sheet Template

Barb’s Podcast Guest Form

About the Hosts:

Ande Lyons

At 69, Ande Lyons is living proof that ambition is ageless. A 4x business founder, longtime global startup mentor, and serial podcaster since 2012, Ande brings decades of entrepreneurial spirit and broadcasting experience to everything she does. She's the founder of the New England Podcasters Group and the host of Don’t Be Caged By Your Age, a popular podcast where she’s redefining what it means to thrive after 65.

Barb Davids

Founder of Compass Digital Strategies and Host of the Small Business Sweet Spot podcast, Barb Davids is a Website Marketing Consultant and SEO Strategist with over 25 years of digital marketing experience. She helps ambitious business owners get direct results from their digital marketing and SEO. 

When not behind her laptop, you can find Barb running with her dog, Stone, living a minimalistic lifestyle, and reading yet another self-improvement book! 

Emily Aborn 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Email: emily@emilyaborn.com
Website | Facebook | Instagram | LinkedIn | Substack

]]> Emily Aborn Buzzsprout-17755486 Fri, 29 Aug 2025 11:00:00 -0400 3703 full false 6 Flavors of Failed Collaborations: a heaping scoop of wisdom 6 Flavors of Failed Collaborations: a heaping scoop of wisdom Text Emily!

Just like not all DIY home projects turn out like your Pinterest board... not all collaborations end in sunshine in rainbows. And some downright fail. Flop. Fizzle. Fallout. 

Failure is inevitable when you're experimenting, trying something new, and collaborating with others. While it might not be so tasty in the moment, failure is full of invaluable wisdom if you're willing to look closer, learn from your fumbles, and, of course, try again. 

In this episode, we get into the six flavors of failed collaborations, lessons learned, and how to move forward intentionally when things flop. 

In the episode: 

  • Painting failure in a new light 
  • Vanilla Letdown (the Flop)
  • Neopolitan Ghoster (the Ghoster) 
  • Rocky Road to Nowhere (the Fizzle) 
  • Tunafish Mint Chocolate Chip (the Mismatch) 
  • Salted Caramel Heartache (the Friendship Fallout) 
  • Triple Scoop Overload (the Self-Sabotage) 
  • Lessons learned to help you prevent future failures
  • And more! 

Resources & Links Mentioned

Karen Kenney's Episode "Relationships are Collaborations" 

About Me & Let's Connect 

I’m Emily Aborn, a Small Business Copywriter and host of Content with Character. I’m beyond passionate about helping small businesses grow with out-of-the-box, human-centered, personality-filled marketing. Sharing your work goes beyond strategies and frameworks, content for content’s sake, more social media posts, more, more, more. Successful marketing begins with genuine connection and being the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Text Emily!

Just like not all DIY home projects turn out like your Pinterest board... not all collaborations end in sunshine in rainbows. And some downright fail. Flop. Fizzle. Fallout. 

Failure is inevitable when you're experimenting, trying something new, and collaborating with others. While it might not be so tasty in the moment, failure is full of invaluable wisdom if you're willing to look closer, learn from your fumbles, and, of course, try again. 

In this episode, we get into the six flavors of failed collaborations, lessons learned, and how to move forward intentionally when things flop. 

In the episode: 

  • Painting failure in a new light 
  • Vanilla Letdown (the Flop)
  • Neopolitan Ghoster (the Ghoster) 
  • Rocky Road to Nowhere (the Fizzle) 
  • Tunafish Mint Chocolate Chip (the Mismatch) 
  • Salted Caramel Heartache (the Friendship Fallout) 
  • Triple Scoop Overload (the Self-Sabotage) 
  • Lessons learned to help you prevent future failures
  • And more! 

Resources & Links Mentioned

Karen Kenney's Episode "Relationships are Collaborations" 

About Me & Let's Connect 

I’m Emily Aborn, a Small Business Copywriter and host of Content with Character. I’m beyond passionate about helping small businesses grow with out-of-the-box, human-centered, personality-filled marketing. Sharing your work goes beyond strategies and frameworks, content for content’s sake, more social media posts, more, more, more. Successful marketing begins with genuine connection and being the real YOU. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Emily Aborn Buzzsprout-17690330 Tue, 26 Aug 2025 00:00:00 -0400 2536 full false Collaborations gone RIGHT: 6 Key factors for the BEST collaborations Collaborations gone RIGHT: 6 Key factors for the BEST collaborations Text Emily!

Want to partner up with collaborators and spark collaborations that give you the goosebumps!? 

It takes two to make a thing go right (it takes two to make it outta’ sight), and that’s exactly what I believe the best of the best collaborations create - an outta' sight experience that leaves everyone feeling good.

In this episode, I shed light on 20 different ways collaboration could look in your business, so you can consider new ideas and expand ones already underway. 

I'll also offer 6 Keys to successful collaborations and what makes the BEST collaborations so amazing. 

Inside the Episode: 

  • The power of collaboration to take you to unimaginable places 
  • My definition of collaboration 
  • 20 Ideas to add to your collaboration repertoire
  • 6 Keys and examples of successful collaborations
  • And more! 

Links, Amazing People, and Resources Mentioned: 

[LIVE] Event with Barb Davids on August 28th: Become Their Favorite Podcast

Karen Kenney's Episode: "Ep. #327 - Relationships are Collaborations"

Teresa Schlup of Caffeine Creative (WP) 

Robyn White of RDW Design Studio (WP) 

Alethea Copelas of Inspired Website Design (Wix)

PodMatch 

Chantelle Davis Gray's NEW Card Deck "It's Grow Time!" 

Spotify Playlist featuring a ROUNDUP of Collaboration Pods 

Quote from Episode: 

"The best part of collaborating is believing you’re better together. That you can both bring your unique gifts to the table and that when combined, they are like a magic superpower.” - Karen Kenney 

About Me: 

I’m Emily Aborn, a Small Business Copywriter and host of Content with Character. I’m beyond passionate about helping small businesses grow with out-of-the-box, human-centered, personality-filled marketing. Sharing your work goes beyond strategies and frameworks, content for content’s sake, more social media posts, more, more, more. Successful marketing begins with genuine connection and being the real YOU. 

Let's Connect: 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Text Emily!

Want to partner up with collaborators and spark collaborations that give you the goosebumps!? 

It takes two to make a thing go right (it takes two to make it outta’ sight), and that’s exactly what I believe the best of the best collaborations create - an outta' sight experience that leaves everyone feeling good.

In this episode, I shed light on 20 different ways collaboration could look in your business, so you can consider new ideas and expand ones already underway. 

I'll also offer 6 Keys to successful collaborations and what makes the BEST collaborations so amazing. 

Inside the Episode: 

  • The power of collaboration to take you to unimaginable places 
  • My definition of collaboration 
  • 20 Ideas to add to your collaboration repertoire
  • 6 Keys and examples of successful collaborations
  • And more! 

Links, Amazing People, and Resources Mentioned: 

[LIVE] Event with Barb Davids on August 28th: Become Their Favorite Podcast

Karen Kenney's Episode: "Ep. #327 - Relationships are Collaborations"

Teresa Schlup of Caffeine Creative (WP) 

Robyn White of RDW Design Studio (WP) 

Alethea Copelas of Inspired Website Design (Wix)

PodMatch 

Chantelle Davis Gray's NEW Card Deck "It's Grow Time!" 

Spotify Playlist featuring a ROUNDUP of Collaboration Pods 

Quote from Episode: 

"The best part of collaborating is believing you’re better together. That you can both bring your unique gifts to the table and that when combined, they are like a magic superpower.” - Karen Kenney 

About Me: 

I’m Emily Aborn, a Small Business Copywriter and host of Content with Character. I’m beyond passionate about helping small businesses grow with out-of-the-box, human-centered, personality-filled marketing. Sharing your work goes beyond strategies and frameworks, content for content’s sake, more social media posts, more, more, more. Successful marketing begins with genuine connection and being the real YOU. 

Let's Connect: 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Emily Aborn Buzzsprout-17665641 Tue, 19 Aug 2025 00:00:00 -0400 2145 full false Beyond the Empty Seats: focusing on who’s already engaged to GROW, featuring Dave Campbell Beyond the Empty Seats: focusing on who’s already engaged to GROW, featuring Dave Campbell Text Emily!

How do I grow my podcast? How do I grow my business? 

They seem like good questions, but in reality, they’re a bit open-ended… hard to define. What does “grow” even mean? 

I’m doing something totally different in this bonus episode!

This month is all about COLLABORATION on the Content with Character podcast and in the name of collaboration, I wanted to share this powerful takeaway from a fellow podcaster and collaborator, Dave Campbell. 

Dave is here to bring insights that will help you focus on who's already engaged, already listening, and already cheering you on to GROW. 

Key Takeaways:

  • How to define what growth actually means for your business or podcast
  • Embracing the power of one listener and the ripple effect they can create
  • Shifting your mindset from building an audience to building a community
  • Engaging with current listeners to increase loyalty and retention
  • Measuring success through depth of connection, not just downloads.

Resources & Links: 

Dave Campbell, host of the How to Podcast Series 

Podcasting Made Simple Podcast 

Dave's Episode on Podcasting Made Simple (includes blog article!) 

About Dave and his link: 

Empty nest Dad, musician, podcaster, and collector of people - I love having conversations with creative people and building bridges with others via podcasting. In a world that seems to value our differences over what we have in common, I am hoping that we can leverage the power of our words and a life well lived and well loved.

Website: https://truemediasolutions.ca/

Dave Campbell on Social Media: Facebook | Twitter | Instagram | TikTok | YouTube

About Me & Connect: 

I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where my husband and I spend time preparing for winter, wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Text Emily!

How do I grow my podcast? How do I grow my business? 

They seem like good questions, but in reality, they’re a bit open-ended… hard to define. What does “grow” even mean? 

I’m doing something totally different in this bonus episode!

This month is all about COLLABORATION on the Content with Character podcast and in the name of collaboration, I wanted to share this powerful takeaway from a fellow podcaster and collaborator, Dave Campbell. 

Dave is here to bring insights that will help you focus on who's already engaged, already listening, and already cheering you on to GROW. 

Key Takeaways:

  • How to define what growth actually means for your business or podcast
  • Embracing the power of one listener and the ripple effect they can create
  • Shifting your mindset from building an audience to building a community
  • Engaging with current listeners to increase loyalty and retention
  • Measuring success through depth of connection, not just downloads.

Resources & Links: 

Dave Campbell, host of the How to Podcast Series 

Podcasting Made Simple Podcast 

Dave's Episode on Podcasting Made Simple (includes blog article!) 

About Dave and his link: 

Empty nest Dad, musician, podcaster, and collector of people - I love having conversations with creative people and building bridges with others via podcasting. In a world that seems to value our differences over what we have in common, I am hoping that we can leverage the power of our words and a life well lived and well loved.

Website: https://truemediasolutions.ca/

Dave Campbell on Social Media: Facebook | Twitter | Instagram | TikTok | YouTube

About Me & Connect: 

I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where my husband and I spend time preparing for winter, wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Emily Aborn Buzzsprout-17654867 Fri, 15 Aug 2025 00:00:00 -0400 1289 full false Your Guest Prep Talk (Tips for Podcasters & Speakers) Your Guest Prep Talk (Tips for Podcasters & Speakers) Text Emily!

I've seen far too many podcast guests and speakers who are just winging it... 

Underplaying the gift and opportunity of being a guest, their lack of preparation translates into less impact and being just a tad uh, underwhelming. 

In this episode, I'm going to give you some KEYS to being an outstanding podcast guest or speaker, what you need before getting started, and what you can safely forget about! 

Your guest prep talk includes: 

  • The power and potential of guesting and speaking opportunities 
  • Who podcast guesting and speaking makes a great fit for 
  • Who should pause prior to pitching 
  • A list of assets from A-Z (well, they're not actually in alphabetical order) 
  • What you can safely ignore and not worry about for now 
  • How to come up with your topics 
  • A few key secrets to successful pitching 
  • Ways to stand out as an EXCEPTIONAL guest
  • And more! 

Your Prep Checklist (things your one-sheet, website, Google Doc, etc. should ((ideally)) contain):  

  1. Contact information: phone, email, etc, social accounts
  2. First and third-person versions of your bio 
  3. 3-5 Topics 
  4. Sample questions, takeaways, bulleted teaching points 
  5. High-resolution headshot (not a selfie!) 
  6. Links to past interviews or speaking clips and/or short video intro, audio speaking clip, etc. 
  7. Articles, related resources, or blogs written by you that are related to the topic 

Links and Resources Mentioned: 

Emily Aborn's Podcast Guest Bundles 

Barb Davids, Ande Lyons, and my upcoming LIVE event: Become Their Favorite Podcast Guest

Samson Q2U Microphone

PodMatch (affiliate link, but I'm an affiliate because I LOVE IT, so there :)

About Me and Let's Connect, please! 

I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where my husband and I spend time preparing for winter, wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Text Emily!

I've seen far too many podcast guests and speakers who are just winging it... 

Underplaying the gift and opportunity of being a guest, their lack of preparation translates into less impact and being just a tad uh, underwhelming. 

In this episode, I'm going to give you some KEYS to being an outstanding podcast guest or speaker, what you need before getting started, and what you can safely forget about! 

Your guest prep talk includes: 

  • The power and potential of guesting and speaking opportunities 
  • Who podcast guesting and speaking makes a great fit for 
  • Who should pause prior to pitching 
  • A list of assets from A-Z (well, they're not actually in alphabetical order) 
  • What you can safely ignore and not worry about for now 
  • How to come up with your topics 
  • A few key secrets to successful pitching 
  • Ways to stand out as an EXCEPTIONAL guest
  • And more! 

Your Prep Checklist (things your one-sheet, website, Google Doc, etc. should ((ideally)) contain):  

  1. Contact information: phone, email, etc, social accounts
  2. First and third-person versions of your bio 
  3. 3-5 Topics 
  4. Sample questions, takeaways, bulleted teaching points 
  5. High-resolution headshot (not a selfie!) 
  6. Links to past interviews or speaking clips and/or short video intro, audio speaking clip, etc. 
  7. Articles, related resources, or blogs written by you that are related to the topic 

Links and Resources Mentioned: 

Emily Aborn's Podcast Guest Bundles 

Barb Davids, Ande Lyons, and my upcoming LIVE event: Become Their Favorite Podcast Guest

Samson Q2U Microphone

PodMatch (affiliate link, but I'm an affiliate because I LOVE IT, so there :)

About Me and Let's Connect, please! 

I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where my husband and I spend time preparing for winter, wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Emily Aborn Buzzsprout-17654626 Tue, 12 Aug 2025 00:00:00 -0400 2262 full false The REAL Numbers of Podcasting: Time, Money, Energy, Possibility The REAL Numbers of Podcasting: Time, Money, Energy, Possibility Text Emily!

Looking to be a guest on more podcasts? 

Want to improve your guesting/hosting skills and be a better collaborator? 

This month, we're breaking down the numbers to help you become even BETTER and know how to spend your time, money, and energy for maximum possibility. 

Business is a balance of profit and soul and podcasting is a blend of art (heart) and science. Knowing the truth of the numbers can help you grow in confidence and become even better at your craft. 

In this episode, I walk through the time, energy, and financial investment from a guest and host standpoint as we focus on: 

  • How much time it takes to become an exceptional host and guest 
  • How much time it takes for solo episodes, guest episodes, pitching, guesting, prep, post-production, and more 
  • The energy in and out of podcasting and guesting
  • The cold hard cash: how much money can you make podcasting?
  • And more! 

Podcast Hosts Mentioned: 

🎙️ Shoutout and THANKS to friends and fellow podcasters Barb Davids of the Small Business Sweet Spot, Kristy Ouellette of Talk Travel to Me, TC Burr of The Write Mindset, and Lindsey Dreyer of The Happy Agent Co. Podcast 

Resources and Groups Mentioned: 

🚢 Seas the Day, Not the Panic: Overcoming Cruise Fears (Talk Travel to Me)

🐝 Buzzsprout (affiliate link) 

👉🏻 PodMatch (affiliate link) 

👯 New England Podcasters Group 

🎤 Samson Q2U Microphone 

🎶 Premium Beat -Royalty-Free Music 

🎙️ MY Podcaster Done-for-You Guest Bundles 

📣 UPCOMING LIVE with Me and Barb Davids on Thursday, August 28th! 

About Me, Your Host and Small Business Copywriter, Emily Aborn 

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire where my husband and I spend time preparing for winter, wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substa

]]> Text Emily!

Looking to be a guest on more podcasts? 

Want to improve your guesting/hosting skills and be a better collaborator? 

This month, we're breaking down the numbers to help you become even BETTER and know how to spend your time, money, and energy for maximum possibility. 

Business is a balance of profit and soul and podcasting is a blend of art (heart) and science. Knowing the truth of the numbers can help you grow in confidence and become even better at your craft. 

In this episode, I walk through the time, energy, and financial investment from a guest and host standpoint as we focus on: 

  • How much time it takes to become an exceptional host and guest 
  • How much time it takes for solo episodes, guest episodes, pitching, guesting, prep, post-production, and more 
  • The energy in and out of podcasting and guesting
  • The cold hard cash: how much money can you make podcasting?
  • And more! 

Podcast Hosts Mentioned: 

🎙️ Shoutout and THANKS to friends and fellow podcasters Barb Davids of the Small Business Sweet Spot, Kristy Ouellette of Talk Travel to Me, TC Burr of The Write Mindset, and Lindsey Dreyer of The Happy Agent Co. Podcast 

Resources and Groups Mentioned: 

🚢 Seas the Day, Not the Panic: Overcoming Cruise Fears (Talk Travel to Me)

🐝 Buzzsprout (affiliate link) 

👉🏻 PodMatch (affiliate link) 

👯 New England Podcasters Group 

🎤 Samson Q2U Microphone 

🎶 Premium Beat -Royalty-Free Music 

🎙️ MY Podcaster Done-for-You Guest Bundles 

📣 UPCOMING LIVE with Me and Barb Davids on Thursday, August 28th! 

About Me, Your Host and Small Business Copywriter, Emily Aborn 

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire where my husband and I spend time preparing for winter, wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substa

]]> Emily Aborn Buzzsprout-17604413 Tue, 05 Aug 2025 00:00:00 -0400 2330 full false 9 Ways to Overcome Overthinking 9 Ways to Overcome Overthinking Text Emily!

I can overthink, outthink, rethink, and retroactively think my way into anything BUT momentum. 

Can you relate? If so, this episode is for you! 

This episode is for you if you identify as an overthinker (or just a little too much thinker) at times. We're going to get into the importance of overcoming overthinking so we can gain clarity, confidence, and momentum by quieting the inner chatter and noise inside our heads. 

  • Ways overthinking can manifest
  • Where overthinking might come from (it's not all bad!) 
  • 9 Ways to overcome overthinking by: 
    • Creating decision-making rules 
    • Starting with what YOU want 
    • Zooming out 
    • Creating before you consume
    • Remembering that not everything is permanent 
    • Picking a lane (and sticking to it) 
    • Designing routines and a system 
    • Shipping imperfect work: done is better than perfect
    • Detaching your worth from the outcome 
  • And more! 

Links & Resources Mentioned 

👉🏻 EXTENDED SHOW NOTES

🎙️ June Episode: Mid-Year Marketing Checkup 

About Me (Let's Connect!) 

I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. Our little family lives in the backwoods of New Hampshire where we spend time wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
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Leave a Voicemail

]]> Text Emily!

I can overthink, outthink, rethink, and retroactively think my way into anything BUT momentum. 

Can you relate? If so, this episode is for you! 

This episode is for you if you identify as an overthinker (or just a little too much thinker) at times. We're going to get into the importance of overcoming overthinking so we can gain clarity, confidence, and momentum by quieting the inner chatter and noise inside our heads. 

  • Ways overthinking can manifest
  • Where overthinking might come from (it's not all bad!) 
  • 9 Ways to overcome overthinking by: 
    • Creating decision-making rules 
    • Starting with what YOU want 
    • Zooming out 
    • Creating before you consume
    • Remembering that not everything is permanent 
    • Picking a lane (and sticking to it) 
    • Designing routines and a system 
    • Shipping imperfect work: done is better than perfect
    • Detaching your worth from the outcome 
  • And more! 

Links & Resources Mentioned 

👉🏻 EXTENDED SHOW NOTES

🎙️ June Episode: Mid-Year Marketing Checkup 

About Me (Let's Connect!) 

I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. Our little family lives in the backwoods of New Hampshire where we spend time wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Emily Aborn Buzzsprout-17454107 Tue, 29 Jul 2025 00:00:00 -0400 1577 full false The 5 Spheres of Influence & How to Nurture Each One The 5 Spheres of Influence & How to Nurture Each One Text Emily!

You can't (and don't need to) keep up with everyone you meet at the same level or frequency. Not all feedback is equal feedback and your marketing doesn't translate to every last person you interact with. 

Simply put: Your business isn't relevant to everyone. 

But that doesn't mean some people are more valuable than others or deserve to be discounted. Everyone you meet and interact with is part of a beautiful, rich tapestry of relationships. And every relationship looks a little bit different. 

In this episode, I'm sharing a concept called "5 Spheres of Influence" and showing you how you can use each sphere to intentionally nurture and grow in various areas of your business. 

In the episode: 

  • What are the five spheres of influence, and why do they matter 
  • How do you identify and nurture your Stakeholders? 
  • Who are your Advocates, and how can you give back? 
  • What to do (and not do) to offer value to Gatekeepers
  • How to reciprocate to the Influencers in your life 
  • What the Inner Circle can offer as your deepest connections 
  • And more 

You aren't building this on your own. You're not building a business on an illusion of a person or an ambiguous avatar. 

We build our businesses alongside real people and by nurturing relationships with real people. 

When you know who those people are, what role they play, and how to care for the relationship... things get a whole lot easier.

👉🏻 EXTENDED SHOW NOTES 

About Me (Let's Connect!) 

I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. Our little family lives in the backwoods of New Hampshire where we spend time wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Text Emily!

You can't (and don't need to) keep up with everyone you meet at the same level or frequency. Not all feedback is equal feedback and your marketing doesn't translate to every last person you interact with. 

Simply put: Your business isn't relevant to everyone. 

But that doesn't mean some people are more valuable than others or deserve to be discounted. Everyone you meet and interact with is part of a beautiful, rich tapestry of relationships. And every relationship looks a little bit different. 

In this episode, I'm sharing a concept called "5 Spheres of Influence" and showing you how you can use each sphere to intentionally nurture and grow in various areas of your business. 

In the episode: 

  • What are the five spheres of influence, and why do they matter 
  • How do you identify and nurture your Stakeholders? 
  • Who are your Advocates, and how can you give back? 
  • What to do (and not do) to offer value to Gatekeepers
  • How to reciprocate to the Influencers in your life 
  • What the Inner Circle can offer as your deepest connections 
  • And more 

You aren't building this on your own. You're not building a business on an illusion of a person or an ambiguous avatar. 

We build our businesses alongside real people and by nurturing relationships with real people. 

When you know who those people are, what role they play, and how to care for the relationship... things get a whole lot easier.

👉🏻 EXTENDED SHOW NOTES 

About Me (Let's Connect!) 

I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. Our little family lives in the backwoods of New Hampshire where we spend time wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Emily Aborn Buzzsprout-17454096 Tue, 22 Jul 2025 00:00:00 -0400 1726 full false 6 Tiny, Big Business Game-Changers: reminders for the season you’re in 6 Tiny, Big Business Game-Changers: reminders for the season you’re in Text Emily!

No matter your pace right now, no matter what you can and can't accomplish or check off your to-do list, you're not broken, behind, or failing. You’re right where you need to be. 

This episode gives you 6 tiny, impactful reminders to help you focus on taking the steps, in the season you're in, and do what you can. 

Short and sweet, here are 6 things that've been on my mind that I want to remind you of, too. 

BIG business game-changers dressed up in a tiny package: 

  • Letting it marinate.
  • There’s no actual secret sauce. YOU are the secret sauce. 
  • Getting the ideas is the easy part. Selling them is work. 
  • Your voice will NEVER be too much or not enough. 
  • Build the business you actually want 
  • Speak to real people, not personas. 
  • And more! 

⛱️ Link to my Summer Bucket List

👉🏻 EXTENDED SHOW NOTES 

About Me (Let's Connect!) 

I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire, where we spend time wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Text Emily!

No matter your pace right now, no matter what you can and can't accomplish or check off your to-do list, you're not broken, behind, or failing. You’re right where you need to be. 

This episode gives you 6 tiny, impactful reminders to help you focus on taking the steps, in the season you're in, and do what you can. 

Short and sweet, here are 6 things that've been on my mind that I want to remind you of, too. 

BIG business game-changers dressed up in a tiny package: 

  • Letting it marinate.
  • There’s no actual secret sauce. YOU are the secret sauce. 
  • Getting the ideas is the easy part. Selling them is work. 
  • Your voice will NEVER be too much or not enough. 
  • Build the business you actually want 
  • Speak to real people, not personas. 
  • And more! 

⛱️ Link to my Summer Bucket List

👉🏻 EXTENDED SHOW NOTES 

About Me (Let's Connect!) 

I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire, where we spend time wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Emily Aborn Buzzsprout-17454080 Tue, 15 Jul 2025 00:00:00 -0400 1365 full false 5 Ways to Increase Psychological Safety in Your Marketing 5 Ways to Increase Psychological Safety in Your Marketing Text Emily!

In a world full of loud opinions, tearing people down, judging, and polarization... 

It doesn't always exactly feel "safe" to contribute your thoughts and ideas. I've held myself back many times on a comment, or speaking up with an idea because I didn't feel safe sharing my viewpoint or belief. 

You can choose to do things differently. 

You can choose to be a business owner who helps to create and foster a sense of psychological safety throughout your marketing and messaging. 

In this episode, we get into 5 ways to increase psychological safety in your marketing and business, plus why it matters not only for building trust, but also to be the kind of person people want to return to time and time again! 

  • Defining "psychological safety" 
  • Why it matters in our messaging and marketing 
  • How to use inclusive and non-judgmental language 
  • Validating struggles and challenges
  • Inviting vs. demanding 
  • Transparency in intentions 
  • Encouragement over manipulation
  • And more! 

Resources & Links Mentioned: 

Definition: Psychological safety is a feeling that you won’t be punished, judged, or shamed when you show up honestly. When you take risks, when you make a mistake, or share opinions, thoughts, ideas, or when you ask for help. Even when you might challenge the status quo, you can still do so without worrying you’ll be attacked or torn down.

Karen Kenney's Episode of The Karen Kenney Show: SAFE ENOUGH 

Content with Character Episode: Just Say "No" to Bro Marketing

👉🏻 EXTENDED SHOW NOTES

About Me (Let's Connect!) 

I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. Our little family lives in the backwoods of New Hampshire, where we spend time wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Text Emily!

In a world full of loud opinions, tearing people down, judging, and polarization... 

It doesn't always exactly feel "safe" to contribute your thoughts and ideas. I've held myself back many times on a comment, or speaking up with an idea because I didn't feel safe sharing my viewpoint or belief. 

You can choose to do things differently. 

You can choose to be a business owner who helps to create and foster a sense of psychological safety throughout your marketing and messaging. 

In this episode, we get into 5 ways to increase psychological safety in your marketing and business, plus why it matters not only for building trust, but also to be the kind of person people want to return to time and time again! 

  • Defining "psychological safety" 
  • Why it matters in our messaging and marketing 
  • How to use inclusive and non-judgmental language 
  • Validating struggles and challenges
  • Inviting vs. demanding 
  • Transparency in intentions 
  • Encouragement over manipulation
  • And more! 

Resources & Links Mentioned: 

Definition: Psychological safety is a feeling that you won’t be punished, judged, or shamed when you show up honestly. When you take risks, when you make a mistake, or share opinions, thoughts, ideas, or when you ask for help. Even when you might challenge the status quo, you can still do so without worrying you’ll be attacked or torn down.

Karen Kenney's Episode of The Karen Kenney Show: SAFE ENOUGH 

Content with Character Episode: Just Say "No" to Bro Marketing

👉🏻 EXTENDED SHOW NOTES

About Me (Let's Connect!) 

I’m Emily Aborn, a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. Our little family lives in the backwoods of New Hampshire, where we spend time wishing it was summer, hiking, reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Emily Aborn Buzzsprout-17424512 Tue, 08 Jul 2025 00:00:00 -0400 1323 full false Overcoming Creative Blocks Overcoming Creative Blocks Text Emily!

What’s really behind our creative blocks? 

Are you actually "blocked" or is there a truth trying to make its way out and give you a message? 

Sometimes what looks like procrastination, resistance, boredom, and blocks is really your inner self raising its hand to deliver a message.

Nothing is wrong with you, and you don't need to put your "fixer" hat on. But the creative block might be telling you something and asking you to truly listen.

In this episode, we explore 5 things a creative block might be revealing about your business and marketing: 

  • What happens when we're evolving and changing 
  • How it looks when the method is wrong (even if the goal is right) 
  • What to do if you're bored 
  • Looking at areas of misalignment or being out of integrity 
  • Watch out for being too busy 
  • And more! 

Maybe… this isn’t a block at all. Maybe you’re not actually stuck, maybe you’re just ready to step up a little bigger and bolder and create from the inside out.

Quotes & Resources Mentioned 

 👉🏻 EXTENDED SHOW NOTES 

About Me, Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in New Hampshire, where I spend my time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

What’s really behind our creative blocks? 

Are you actually "blocked" or is there a truth trying to make its way out and give you a message? 

Sometimes what looks like procrastination, resistance, boredom, and blocks is really your inner self raising its hand to deliver a message.

Nothing is wrong with you, and you don't need to put your "fixer" hat on. But the creative block might be telling you something and asking you to truly listen.

In this episode, we explore 5 things a creative block might be revealing about your business and marketing: 

  • What happens when we're evolving and changing 
  • How it looks when the method is wrong (even if the goal is right) 
  • What to do if you're bored 
  • Looking at areas of misalignment or being out of integrity 
  • Watch out for being too busy 
  • And more! 

Maybe… this isn’t a block at all. Maybe you’re not actually stuck, maybe you’re just ready to step up a little bigger and bolder and create from the inside out.

Quotes & Resources Mentioned 

 👉🏻 EXTENDED SHOW NOTES 

About Me, Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in New Hampshire, where I spend my time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-17417831 Tue, 01 Jul 2025 00:00:00 -0400 1673 full false Social Platforms: Review & Regroup Your Social Media Presence Social Platforms: Review & Regroup Your Social Media Presence Text Emily!

Were you sick of social media, uh, long before yesterday!? 

I'm not alone in the sentiment that modern social media is problematic in a lot of ways. But... don't worry, this episode isn't completely bashing social media! 

I'm showing the value in it as I encourage you to keep going, even when you don't feel like it or don't feel like it's working for your business. 

Social's not going anywhere anytime soon, but how we engage with it can (and should) evolve. This episode is one part social media burnout buster, one part reality check, and one part the pep talk you need to rinse, reset, and refresh! 

You'll get ideas for rethinking how you're using social media platforms and where you're focusing your creative energy to achieve your goals. 

Inside the episode: 

  • A social media journey that dates back to the late 90s
  • The plot twists and pivots of social media 
  • Signs you might need a little more giddyup in your social game 
  • Defining your top goals for social media 
  • Considering who you're speaking to 
  • Evaluating your strengths and aligning them with the platforms you choose 
  • Streamlining for your realistic bandwidth 
  • Giving platforms a purpose
  • Committing to experimentation 
  • And more! 

Quotes & Resources Mentioned 

 👉🏻 EXTENDED SHOW NOTES

“Human nuances cannot be fully captured by social media carousels.” - Karen Kenney

FREE coaching mini-sessions with me via Hannah Grimes 

Andréa Jones Mindful Marketing Podcast Episode #357 - Bluesky for Business? Here's the Deal

About Me, Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where we spend our time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

Were you sick of social media, uh, long before yesterday!? 

I'm not alone in the sentiment that modern social media is problematic in a lot of ways. But... don't worry, this episode isn't completely bashing social media! 

I'm showing the value in it as I encourage you to keep going, even when you don't feel like it or don't feel like it's working for your business. 

Social's not going anywhere anytime soon, but how we engage with it can (and should) evolve. This episode is one part social media burnout buster, one part reality check, and one part the pep talk you need to rinse, reset, and refresh! 

You'll get ideas for rethinking how you're using social media platforms and where you're focusing your creative energy to achieve your goals. 

Inside the episode: 

  • A social media journey that dates back to the late 90s
  • The plot twists and pivots of social media 
  • Signs you might need a little more giddyup in your social game 
  • Defining your top goals for social media 
  • Considering who you're speaking to 
  • Evaluating your strengths and aligning them with the platforms you choose 
  • Streamlining for your realistic bandwidth 
  • Giving platforms a purpose
  • Committing to experimentation 
  • And more! 

Quotes & Resources Mentioned 

 👉🏻 EXTENDED SHOW NOTES

“Human nuances cannot be fully captured by social media carousels.” - Karen Kenney

FREE coaching mini-sessions with me via Hannah Grimes 

Andréa Jones Mindful Marketing Podcast Episode #357 - Bluesky for Business? Here's the Deal

About Me, Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where we spend our time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-17306751 Tue, 24 Jun 2025 00:00:00 -0400 2307 full false Your Mid-Year Marketing Checkup Your Mid-Year Marketing Checkup Text Emily!

If your business had a body, how would its heartbeat be? 

Would the pulse be alive and thriving? Or slowly dragging forward? 

In this episode, we’re doing a mid-year check-up on our marketing, content, and messaging! You’ll walk away with the tools you need to do a full scan with clarity, revived energy, and next steps. 

Put on your surgical-grade gloves, get out the stethoscopes, and let's refresh and refocus with this full-body business inventory: 

  • Taking the health history: reviewing where you've been the past six months 
  • What brings you in? Where do you want to go from here? 
  • Checking for signs of life: taking the heartbeat and checking the pulse of your business 
  • Digging deeper with diagnostics: running the numbers
  • Brain scan time! How's your mindset? 
  • Your personalized health recommendations: making a plan to move forward
  • And more! 

Resources mentioned: 

👉🏻 EXTENDED SHOW NOTES

Tonya Leigh's School of Self-Image Podcast Episode #444: How to Make the Next Six Months Your Best Yet

Andrea Jones Mindful Marketing Podcast Episode #356: What To Do When Marketing Feels Hard

About Me -Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where we spend our time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

If your business had a body, how would its heartbeat be? 

Would the pulse be alive and thriving? Or slowly dragging forward? 

In this episode, we’re doing a mid-year check-up on our marketing, content, and messaging! You’ll walk away with the tools you need to do a full scan with clarity, revived energy, and next steps. 

Put on your surgical-grade gloves, get out the stethoscopes, and let's refresh and refocus with this full-body business inventory: 

  • Taking the health history: reviewing where you've been the past six months 
  • What brings you in? Where do you want to go from here? 
  • Checking for signs of life: taking the heartbeat and checking the pulse of your business 
  • Digging deeper with diagnostics: running the numbers
  • Brain scan time! How's your mindset? 
  • Your personalized health recommendations: making a plan to move forward
  • And more! 

Resources mentioned: 

👉🏻 EXTENDED SHOW NOTES

Tonya Leigh's School of Self-Image Podcast Episode #444: How to Make the Next Six Months Your Best Yet

Andrea Jones Mindful Marketing Podcast Episode #356: What To Do When Marketing Feels Hard

About Me -Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where we spend our time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-17306649 Tue, 17 Jun 2025 00:00:00 -0400 1458 full false Find Your Marketing Comfort Zone Find Your Marketing Comfort Zone Text Emily!

Do you feel stuck shouting into the void? 

Trapped in comparison? 

Drowned out by the noisy online space? 

What if you don't need another opinion, strategy, opt-in, course, or coach? 

What if you don't need to be more, be less, or dance to the beat of a different drum? 

What if your marketing could be WAY MORE FUN and feel more comfortable for YOU!?

I believe it can, and my goal in this episode is to show you how! This episode will help you turn down some of the outer noise, remove the allure of chasing after the perfect solution, and help you get out there and start doing the work AS YOU. 

You'll get clear on how you BEST show up and express yourself online, in your marketing materials, in your communities and networks, and beyond, so you can do more of what feels good and is true to you. 

  • Why marketing can feel like a nightmare 
  • You're not too much, and you don't need to be more 
  • A reflection question that will shine light on YOUR best marketing techniques 
  • Marketing playgrounds for Disruptors, Spark Plugs, Connector Cables, and Quiet Magnets
  • A FREE mini-quiz in the extended show notes

Resources & Links Mentioned 

👉🏻EXTENDED SHOW NOTES and Mini-Quiz

About Me -Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

Do you feel stuck shouting into the void? 

Trapped in comparison? 

Drowned out by the noisy online space? 

What if you don't need another opinion, strategy, opt-in, course, or coach? 

What if you don't need to be more, be less, or dance to the beat of a different drum? 

What if your marketing could be WAY MORE FUN and feel more comfortable for YOU!?

I believe it can, and my goal in this episode is to show you how! This episode will help you turn down some of the outer noise, remove the allure of chasing after the perfect solution, and help you get out there and start doing the work AS YOU. 

You'll get clear on how you BEST show up and express yourself online, in your marketing materials, in your communities and networks, and beyond, so you can do more of what feels good and is true to you. 

  • Why marketing can feel like a nightmare 
  • You're not too much, and you don't need to be more 
  • A reflection question that will shine light on YOUR best marketing techniques 
  • Marketing playgrounds for Disruptors, Spark Plugs, Connector Cables, and Quiet Magnets
  • A FREE mini-quiz in the extended show notes

Resources & Links Mentioned 

👉🏻EXTENDED SHOW NOTES and Mini-Quiz

About Me -Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-17260815 Tue, 10 Jun 2025 00:00:00 -0400 1933 full false How to Ask for the Help You Need How to Ask for the Help You Need Text Emily!

We all get by with a little help, but... 

Determining what kind of help you need, where to look for it, and how to give yourself permission to ASK for it, that's another matter entirely! 

In this episode, I'll share some common signs that you may need extra hands, eyeballs, or tools in your business and what to do before you bring in the assistance you need. 

  • 6 Common cries for help and what they might mean 
  • Ways to get help in your business
  • Things to have in place BEFORE you bring in an extra set of hands
  • Your permission slip to invest in your vision
  • And more! 

👉🏻Extended Show Notes 

Resources & Links Mentioned

Jess Mercier, Brand Designer 

NH SBDC 

Hannah Grimes Center for Entrepreneurship Keene, NH 

SCORE Granite Region 

About Me -Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where we spend our time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

We all get by with a little help, but... 

Determining what kind of help you need, where to look for it, and how to give yourself permission to ASK for it, that's another matter entirely! 

In this episode, I'll share some common signs that you may need extra hands, eyeballs, or tools in your business and what to do before you bring in the assistance you need. 

  • 6 Common cries for help and what they might mean 
  • Ways to get help in your business
  • Things to have in place BEFORE you bring in an extra set of hands
  • Your permission slip to invest in your vision
  • And more! 

👉🏻Extended Show Notes 

Resources & Links Mentioned

Jess Mercier, Brand Designer 

NH SBDC 

Hannah Grimes Center for Entrepreneurship Keene, NH 

SCORE Granite Region 

About Me -Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where we spend our time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-17260786 Tue, 03 Jun 2025 00:00:00 -0400 2280 full false Maybe Time Isn't the Problem: Becoming Distraction-Proof Maybe Time Isn't the Problem: Becoming Distraction-Proof Text Emily!

You don’t need more time or more motivation. You don't need more inspiration, another planner, course, shiny object, or time management method… what you likely need is more attention. 

And LESS distractions and clutter. 

Today we’re going to bring a fresh spin as we get into attention management, reducing distractions, and freeing yourself of mental clutter! My goal is that this episode will help you reduce and eliminate and feel less frazzled, distracted, and ahhhh more focused. 

  • What if time isn't the problem? 
  • The nature and stats of distraction (it's not your fault!) 
  • How to choose where your attention goes based on seasons, balance, and what you need in your business 
  • 4 Ways to distract-proof yourself
  • And more! 

Links & Resources Mentioned

Crystal Nerpel's book, Loving Your Home: Clean up your focus, not your house 

Matt DiGeronimo's Article, “Time is Not the Bottleneck. Attention Is.”

About Me -Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

You don’t need more time or more motivation. You don't need more inspiration, another planner, course, shiny object, or time management method… what you likely need is more attention. 

And LESS distractions and clutter. 

Today we’re going to bring a fresh spin as we get into attention management, reducing distractions, and freeing yourself of mental clutter! My goal is that this episode will help you reduce and eliminate and feel less frazzled, distracted, and ahhhh more focused. 

  • What if time isn't the problem? 
  • The nature and stats of distraction (it's not your fault!) 
  • How to choose where your attention goes based on seasons, balance, and what you need in your business 
  • 4 Ways to distract-proof yourself
  • And more! 

Links & Resources Mentioned

Crystal Nerpel's book, Loving Your Home: Clean up your focus, not your house 

Matt DiGeronimo's Article, “Time is Not the Bottleneck. Attention Is.”

About Me -Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-17057531 Tue, 27 May 2025 00:00:00 -0400 1831 full false Clarity isn’t a Magic Fairy - but it does have special powers! Clarity isn’t a Magic Fairy - but it does have special powers! Text Emily!

One of the keys to building trust, expertise, and credibility, and helping people understand what you’re sharing is communicating with CLARITY. 

When it comes to our businesses, forget content, cash, and all the other stuff they say is king… Clarity is King. 

In this episode, we'll take a look at how clarity comes through in our messaging and communication as we establish a clear, solid foundation for trust in our community, with collaborators and clients. 

In the episode: 

  • Clarity as a key to building trust 
  • What clarity isn't 
  • What clarity is 
  • 4 Ways to cultivate clarity in your communication 
  • 3 Ways to build trust through clarity 
  • Questions to reflect on
  • And more! 

Resources & Episodes Mentioned 

Plan Your Content with Ease: Four Structures to Give a Whirl 

Repetition vs. Cohesion: Why I want you repeating yourself MORE! 

Avoiding Distractions in Your Content 

NEPG Meetup in Westford, MA: Saturday, June 14th 12pm-2pm 

The Four Agreements of Collaboration 

Barb Davids of the Small Business Sweet Spot Podcast

Vanessa Von Edwards on Instagram (Warmth, Competency, and Confidence) 

About Me - Let's Connect! 
Text Me/The Show!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire, where we spend time hiking, stacking wood to prepare for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!

]]> Text Emily!

One of the keys to building trust, expertise, and credibility, and helping people understand what you’re sharing is communicating with CLARITY. 

When it comes to our businesses, forget content, cash, and all the other stuff they say is king… Clarity is King. 

In this episode, we'll take a look at how clarity comes through in our messaging and communication as we establish a clear, solid foundation for trust in our community, with collaborators and clients. 

In the episode: 

  • Clarity as a key to building trust 
  • What clarity isn't 
  • What clarity is 
  • 4 Ways to cultivate clarity in your communication 
  • 3 Ways to build trust through clarity 
  • Questions to reflect on
  • And more! 

Resources & Episodes Mentioned 

Plan Your Content with Ease: Four Structures to Give a Whirl 

Repetition vs. Cohesion: Why I want you repeating yourself MORE! 

Avoiding Distractions in Your Content 

NEPG Meetup in Westford, MA: Saturday, June 14th 12pm-2pm 

The Four Agreements of Collaboration 

Barb Davids of the Small Business Sweet Spot Podcast

Vanessa Von Edwards on Instagram (Warmth, Competency, and Confidence) 

About Me - Let's Connect! 
Text Me/The Show!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire, where we spend time hiking, stacking wood to prepare for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!

]]> Emily Aborn Buzzsprout-17057420 Tue, 20 May 2025 00:00:00 -0400 1780 full false Red, Yellow, Green... Which color is the flag? Red, Yellow, Green... Which color is the flag? Text Emily!

There have been plenty of times I haven't trusted my gut, both in life and in business. 

Sometimes ignoring it has me chasing a shiny object... 

Sometimes it leads me to think I need to change everything NOW... 

I've collaborated with the wrong people, tried things I didn't want to do, and I've even posted something I didn't feel 100% about, but I did it anyway because #consistency. 

My MAIN downfall is not listening to my gut and ignoring red flags, or second-guessing the color I'm seeing. 

Red, yellow, or maybe even green? Gah! What color is the flag? That’s where we’re headed in this episode: 

  • 6 Common reasons we ignore the red flags
  • 7 Red flags reminding you to run the other way 
  • 7 Yellow(ish?) flags reminding you to proceed with caution 
  • How to get better at spotting red flags and upholding your word to yourself 
  • 5 Ways to say no professionally (and a bonus silly one 🤪) 
  • And more! 

Episodes & Resources Mentioned 

Do You Need a Regroup? (Apr. 2025 CWC) 

How Your Messaging Sets Boundaries & Achieves Your Goals (Feb. 2025 CWC) 

Let's Talk Boundaries (Dec. 2024 CWC) 

Setting Time Boundaries for Your Business and Life (Jun. 2024 CWC) 

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where we spend time hiking, stacking wood to prepare for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

There have been plenty of times I haven't trusted my gut, both in life and in business. 

Sometimes ignoring it has me chasing a shiny object... 

Sometimes it leads me to think I need to change everything NOW... 

I've collaborated with the wrong people, tried things I didn't want to do, and I've even posted something I didn't feel 100% about, but I did it anyway because #consistency. 

My MAIN downfall is not listening to my gut and ignoring red flags, or second-guessing the color I'm seeing. 

Red, yellow, or maybe even green? Gah! What color is the flag? That’s where we’re headed in this episode: 

  • 6 Common reasons we ignore the red flags
  • 7 Red flags reminding you to run the other way 
  • 7 Yellow(ish?) flags reminding you to proceed with caution 
  • How to get better at spotting red flags and upholding your word to yourself 
  • 5 Ways to say no professionally (and a bonus silly one 🤪) 
  • And more! 

Episodes & Resources Mentioned 

Do You Need a Regroup? (Apr. 2025 CWC) 

How Your Messaging Sets Boundaries & Achieves Your Goals (Feb. 2025 CWC) 

Let's Talk Boundaries (Dec. 2024 CWC) 

Setting Time Boundaries for Your Business and Life (Jun. 2024 CWC) 

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where we spend time hiking, stacking wood to prepare for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-17056916 Tue, 13 May 2025 00:00:00 -0400 2160 full false 6 Ways to Make Your Content Marketing More Impactful 6 Ways to Make Your Content Marketing More Impactful Text Emily!

More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE. 

In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. just more. 

Inside the episode, we go beyond the numbers in: 

  • Podcast guesting, pitching, and speaking engagements 
  • Clients, money, and projects 
  • Search engine optimization (SEO) in keywords and beyond 
  • Website traffic, site visitors ≠ clients
  • Social media 
  • The words you choose
  • And of course, MORE!

Resources & Links Mentioned

👉🏻 EXTENDED SHOW NOTES 

PodMatch (please note, this is an affiliate link, meaning I do earn a teeny tiny commission when you sign up, which in my opinion should want to make you do so MORE, but to each their own) 

My Podcaster Bundles are an invaluable resource for guests, hosts, and guest/hosts :)

Barb Davids of Compass Digital Strategies 

My quick tips on brevity and clarity: 

  1. Start with WHY now
  2. Ask why it matters to THEM
  3. Use specific emotions and wording 
  4. Use your REAL conversational voice. Don't be generic, overly buttoned-up corporate, or try to sound like anyone other than YOU 

Connect with Me!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, preparing for Winter during the Summer, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE. 

In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. just more. 

Inside the episode, we go beyond the numbers in: 

  • Podcast guesting, pitching, and speaking engagements 
  • Clients, money, and projects 
  • Search engine optimization (SEO) in keywords and beyond 
  • Website traffic, site visitors ≠ clients
  • Social media 
  • The words you choose
  • And of course, MORE!

Resources & Links Mentioned

👉🏻 EXTENDED SHOW NOTES 

PodMatch (please note, this is an affiliate link, meaning I do earn a teeny tiny commission when you sign up, which in my opinion should want to make you do so MORE, but to each their own) 

My Podcaster Bundles are an invaluable resource for guests, hosts, and guest/hosts :)

Barb Davids of Compass Digital Strategies 

My quick tips on brevity and clarity: 

  1. Start with WHY now
  2. Ask why it matters to THEM
  3. Use specific emotions and wording 
  4. Use your REAL conversational voice. Don't be generic, overly buttoned-up corporate, or try to sound like anyone other than YOU 

Connect with Me!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, preparing for Winter during the Summer, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-17056691 Tue, 06 May 2025 00:00:00 -0400 1413 full false Time Management: Productivity tips for every task and personality Time Management: Productivity tips for every task and personality Text Emily!

Do you ever feel like you’re over-scheduling every minute of every day? 

Or maybe you just usually wing it and hope for the best? 

Perhaps you fall somewhere in between?

Whether you’ve shown TIME whose boss or let it run the show and bowl you over, this episode is for YOU. 

This is a live, from-the-field report after running several time management experiments. I crash tested six different productivity methods, all in the name of helping you figure out which one is best for YOU, your personality, and the tasks at hand! 

  • The first place to start when getting reorganized 
  • How Chat GPT helped me get a grip on my overly busy schedule 
  • Pros, cons, who it's for, and who it's not on six different time management techniques: Eating the Frog 🐸, Pomodoro 🍅, Time Blocking ⏰, The Eisenhower Matrix ⚛️, Batching 🍪, and Intuitive Flow 🧘🏻‍♀️
  • Learnings, takeaways, recommendations from personal experience, and more! 

👉🏻 EXTENDED SHOW NOTES 

Resources & Links Mentioned 

About Me -Let's Connect!

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where I spend my time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

Text the Show!
Leave a Voicemail

]]> Text Emily!

Do you ever feel like you’re over-scheduling every minute of every day? 

Or maybe you just usually wing it and hope for the best? 

Perhaps you fall somewhere in between?

Whether you’ve shown TIME whose boss or let it run the show and bowl you over, this episode is for YOU. 

This is a live, from-the-field report after running several time management experiments. I crash tested six different productivity methods, all in the name of helping you figure out which one is best for YOU, your personality, and the tasks at hand! 

  • The first place to start when getting reorganized 
  • How Chat GPT helped me get a grip on my overly busy schedule 
  • Pros, cons, who it's for, and who it's not on six different time management techniques: Eating the Frog 🐸, Pomodoro 🍅, Time Blocking ⏰, The Eisenhower Matrix ⚛️, Batching 🍪, and Intuitive Flow 🧘🏻‍♀️
  • Learnings, takeaways, recommendations from personal experience, and more! 

👉🏻 EXTENDED SHOW NOTES 

Resources & Links Mentioned 

About Me -Let's Connect!

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where I spend my time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

Text the Show!
Leave a Voicemail

]]> Emily Aborn Buzzsprout-16921603 Tue, 29 Apr 2025 00:00:00 -0400 2381 full false Why Can't We Be Friends? Mixing Personal & Professional Relationships Why Can't We Be Friends? Mixing Personal & Professional Relationships Text Emily!

Can you / should you befriend clients? Should you take on friends as clients? What are the pros and cons? Just how blurry should those lines between professional and personal relationships be?

Often debated in business circles, with some swearing by mixing friendship and business and others avoiding it like the plague... to mix or not to mix? That’s the question we’re tackling today! 

By the end of this episode, you'll be able to determine for yourself whether or not you want to work with friends, befriend your clients, collaborate with pals, and have a better understanding of how that can look for your unique business.

  • The definition of "friend" 
  • The varying levels/circles of friendship from inner to outskirts
  • Things to consider when befriending clients, having friends as clients, and collaborating with friends in your business 
  • Pros and cons of mixing personal and professional relationships
  • And more! 

EXTENDED SHOW NOTES 👇🏻

"A friend is someone who knows all about you and still loves you." – Elbert Hubbard

My friendship filters/criteria: trust, respect, mutual DELIGHT! 

🟢 The Inner Circle
Consists of your best and closest friends. The people you trust with your thoughts, fears, and dreams. You can be fully YOU with these people. You’re comfortable being vulnerable and yourself around these people. This circle is most often small and tight-knit. 

🟡 The Middle Circle
These are good friends, work friends, “business besties”, etc. You might spend time together and likely still have meaningful conversations and share mutual support, but there’s a little distance in terms of frequency or depth. This isn’t a bad thing! It’s impossible to have tons of close or best friends, but you might have a lot in this middle circle. You might share resources with these people and collaborate, but chances are your personal lives aren’t deeply intertwined.

🟣 The Outer Circle (Acquaintances, Loose Ties, Connections)
These are people you might know their name, you may have connected or chatted a few times, connected via social media, and engage from time to time, you may interact with them in business settings, support each other’s work, and professionally refer each other, but you don’t have a personal connection and probably don’t go out of your way to get together beyond business or professional spheres. 

🔵 Situational Friends
Friends come and go. Childhood friends, college roommates, library book club friends, gym friends, neighbors, people you might be connected to either from past or present activities – they’re often situational friends. You’re probably friendly, and in some cases might even get together, but it doesn’t tend to extend past the situation or context you usually see them in. Unless you take some sort of action to deepen that connection, maintain it, or move it up a level. 

4 Pros of working with friends or befriending clients:

  • Established Trust & Rapport: You already know each other, making communication and collaboration smoother.
  • More Fun & Enjoyable: Working with people you like can make business more fulfilling.
  • Shared Values & Vision: Friends often align on values, making decision-making easier.
  • Natural Referrals & Growth: Friends want to support each other’s businesses and spread the word.

4 Cons of working with friends or befriending clients:

  • Boundaries can become blurry (both personal and professional boundaries)
  • It might be harder to deliver tough feedback, or you might not be able be fully yourself 
  • You run a risk of showing favoritism or feeling obligated to overdeliver
  • If things go wrong, it can impact the personal relationship

Let's Be Friends - Connect with Me!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where I spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

Can you / should you befriend clients? Should you take on friends as clients? What are the pros and cons? Just how blurry should those lines between professional and personal relationships be?

Often debated in business circles, with some swearing by mixing friendship and business and others avoiding it like the plague... to mix or not to mix? That’s the question we’re tackling today! 

By the end of this episode, you'll be able to determine for yourself whether or not you want to work with friends, befriend your clients, collaborate with pals, and have a better understanding of how that can look for your unique business.

  • The definition of "friend" 
  • The varying levels/circles of friendship from inner to outskirts
  • Things to consider when befriending clients, having friends as clients, and collaborating with friends in your business 
  • Pros and cons of mixing personal and professional relationships
  • And more! 

EXTENDED SHOW NOTES 👇🏻

"A friend is someone who knows all about you and still loves you." – Elbert Hubbard

My friendship filters/criteria: trust, respect, mutual DELIGHT! 

🟢 The Inner Circle
Consists of your best and closest friends. The people you trust with your thoughts, fears, and dreams. You can be fully YOU with these people. You’re comfortable being vulnerable and yourself around these people. This circle is most often small and tight-knit. 

🟡 The Middle Circle
These are good friends, work friends, “business besties”, etc. You might spend time together and likely still have meaningful conversations and share mutual support, but there’s a little distance in terms of frequency or depth. This isn’t a bad thing! It’s impossible to have tons of close or best friends, but you might have a lot in this middle circle. You might share resources with these people and collaborate, but chances are your personal lives aren’t deeply intertwined.

🟣 The Outer Circle (Acquaintances, Loose Ties, Connections)
These are people you might know their name, you may have connected or chatted a few times, connected via social media, and engage from time to time, you may interact with them in business settings, support each other’s work, and professionally refer each other, but you don’t have a personal connection and probably don’t go out of your way to get together beyond business or professional spheres. 

🔵 Situational Friends
Friends come and go. Childhood friends, college roommates, library book club friends, gym friends, neighbors, people you might be connected to either from past or present activities – they’re often situational friends. You’re probably friendly, and in some cases might even get together, but it doesn’t tend to extend past the situation or context you usually see them in. Unless you take some sort of action to deepen that connection, maintain it, or move it up a level. 

4 Pros of working with friends or befriending clients:

  • Established Trust & Rapport: You already know each other, making communication and collaboration smoother.
  • More Fun & Enjoyable: Working with people you like can make business more fulfilling.
  • Shared Values & Vision: Friends often align on values, making decision-making easier.
  • Natural Referrals & Growth: Friends want to support each other’s businesses and spread the word.

4 Cons of working with friends or befriending clients:

  • Boundaries can become blurry (both personal and professional boundaries)
  • It might be harder to deliver tough feedback, or you might not be able be fully yourself 
  • You run a risk of showing favoritism or feeling obligated to overdeliver
  • If things go wrong, it can impact the personal relationship

Let's Be Friends - Connect with Me!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire, where I spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-16797004 Tue, 22 Apr 2025 00:00:00 -0400 1803 full false Do You Need a Regroup? What to do when something's gotta' give Do You Need a Regroup? What to do when something's gotta' give Text Emily!

Ever had a moment in business or life where the dam finally broke? 

The pressure of "should" gave way, it all became too much, the straw broke the camel's back... and you woke up knowing something needed to change?

Something’s gotta give. And when that happens, we need to REGROUP! 

An honest sit down to review, reflect, evaluate, and discern the path forward. 

In this episode, we get into why it's important to regroup on the regular plus the areas I recommend you check in with and HOW: 

  • Signs your business might be in need of a regroup 
  • The risks of failing to regroup 
  • When and how to regroup 
  • Which areas to focus on when reflecting and moving forward 
  • And more! 

👉🏻 EXTENDED SHOW NOTES 

Let's Connect!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me

]]> Text Emily!

Ever had a moment in business or life where the dam finally broke? 

The pressure of "should" gave way, it all became too much, the straw broke the camel's back... and you woke up knowing something needed to change?

Something’s gotta give. And when that happens, we need to REGROUP! 

An honest sit down to review, reflect, evaluate, and discern the path forward. 

In this episode, we get into why it's important to regroup on the regular plus the areas I recommend you check in with and HOW: 

  • Signs your business might be in need of a regroup 
  • The risks of failing to regroup 
  • When and how to regroup 
  • Which areas to focus on when reflecting and moving forward 
  • And more! 

👉🏻 EXTENDED SHOW NOTES 

Let's Connect!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me

]]> Emily Aborn Buzzsprout-16780329 Tue, 15 Apr 2025 00:00:00 -0400 1281 full false 9 (Fun) Ideas to Use AI to Improve Your Marketing 9 (Fun) Ideas to Use AI to Improve Your Marketing Text Emily!

When AI language models first emerged on the scene, I was a "hard pass". Largely due to my debilitating fear of art becoming a lost art, I warned everyone who'd listen about AI and resisted using it as a tool in my own business. 

Two years later, so much more has changed in the world of AI and content creation than I ever could've predicted. Some I love, and some I still very much loathe. 

I STILL do not think you should be using it to create your content for you...

And, I now see these tools in a new light and am able to utilize AI language models as a sidekick in both my business and personal life. 

In this episode, I'll give you 9+ ideas to use AI in your business plus some bonus FUN ways to try it out in your personal world as well.  

  • 9 Things AI can still NOT be relied on for
  • 9 Ways to use AI to improve your content, marketing, and more 
  • 7 FUN ideas for your personal life, conversations, and beyond 

EXTENDED SHOW NOTES👇🏻

What AI shouldn’t be doing for you: 

  1. Replace your lived experience and tell your stories for you.
  2. Make decisions about your business or life. 
  3. Be relied on to define your brand, values, goals, or direction.
  4. Understand your very human clients. These models rely on data, not YOUR client interactions. Only you can get to the deepest levels with people when sharing your message. 
  5. Taken verbatim. Never copy and paste. These aren’t generating ready-to-publish masterpieces. They’re giving you raw (ahem, generic) content with WAY TOO MANY em dashes (these things —). You’re not here to be generic. You’re here to be memorably YOU. 
  6. Be trusted for 100% the facts, ma'am. Check your sources, data, and stats, and make sure you check who REALLY said that quote you’re citing! 
  7. Be trusted with sensitive, private, or confidential information 
  8. Do your SEO keyword research. Dear god, just make it stop! 
  9. Replacing your creativity or human interaction (ie. you still need your therapist and coach). 

9 (Fun) Ideas to Use AI to Improve Your Marketing

  1. Have it Roast You: Your website, social media, and beyond. It can help show you where you exaggerate, are making it too easy, or overlook things. 
  2. Create Outlines: I love having AI help me with outlines for blogs and podcast episodes. Outlines are your friends, and AI does them well! 
  3. Plan Your Day Effectively: During the busiest weeks, I use AI to help me figure out my time blocks and structure my tasks that are of the highest priority. If you struggle to create structure or need accountability, give it a whirl!
  4. Refine a Story: When you have a great story but nowhere to take it or end it, AI language models can help you find the threads, lessons, and a moral. It can help you connect the dots and take them home! 
  5. Find Similarities and Patterns: When finding a brand’s voice or when my eyes have glazed over as a copywriter, I find this helpful. I can put in text and have it help me identify common themes, tones, patterns, words, emotions, etc. All of which helps me hone in more clearly on what we want to be saying. It can find overused words, phrases, and more! Then you can pull those out and choose better-fit synonyms. 
  6. Ask Better Questions: I use it to ask questions in client calls, on podcasts, and beyond.
  7. Writing and Content Prompts Galore: I’ve been using chat for my morning writing warm-up. You could also try it for content prompts! 
  8. Get Batching: Use AI to batch plan, organize, and create a month’s worth of content. I recently shared my four-part content framework with you back in March. You can plug in this framework, your content pillars (the big pieces), and put a solid plan in place for emails, podcasts, social, and beyond. 
  9. Idea Generator: Got a starting point? Need an idea fleshed out? Chat can help you brainstorm FAST without bugging all your friends all the time. 

About Me -Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire, where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

When AI language models first emerged on the scene, I was a "hard pass". Largely due to my debilitating fear of art becoming a lost art, I warned everyone who'd listen about AI and resisted using it as a tool in my own business. 

Two years later, so much more has changed in the world of AI and content creation than I ever could've predicted. Some I love, and some I still very much loathe. 

I STILL do not think you should be using it to create your content for you...

And, I now see these tools in a new light and am able to utilize AI language models as a sidekick in both my business and personal life. 

In this episode, I'll give you 9+ ideas to use AI in your business plus some bonus FUN ways to try it out in your personal world as well.  

  • 9 Things AI can still NOT be relied on for
  • 9 Ways to use AI to improve your content, marketing, and more 
  • 7 FUN ideas for your personal life, conversations, and beyond 

EXTENDED SHOW NOTES👇🏻

What AI shouldn’t be doing for you: 

  1. Replace your lived experience and tell your stories for you.
  2. Make decisions about your business or life. 
  3. Be relied on to define your brand, values, goals, or direction.
  4. Understand your very human clients. These models rely on data, not YOUR client interactions. Only you can get to the deepest levels with people when sharing your message. 
  5. Taken verbatim. Never copy and paste. These aren’t generating ready-to-publish masterpieces. They’re giving you raw (ahem, generic) content with WAY TOO MANY em dashes (these things —). You’re not here to be generic. You’re here to be memorably YOU. 
  6. Be trusted for 100% the facts, ma'am. Check your sources, data, and stats, and make sure you check who REALLY said that quote you’re citing! 
  7. Be trusted with sensitive, private, or confidential information 
  8. Do your SEO keyword research. Dear god, just make it stop! 
  9. Replacing your creativity or human interaction (ie. you still need your therapist and coach). 

9 (Fun) Ideas to Use AI to Improve Your Marketing

  1. Have it Roast You: Your website, social media, and beyond. It can help show you where you exaggerate, are making it too easy, or overlook things. 
  2. Create Outlines: I love having AI help me with outlines for blogs and podcast episodes. Outlines are your friends, and AI does them well! 
  3. Plan Your Day Effectively: During the busiest weeks, I use AI to help me figure out my time blocks and structure my tasks that are of the highest priority. If you struggle to create structure or need accountability, give it a whirl!
  4. Refine a Story: When you have a great story but nowhere to take it or end it, AI language models can help you find the threads, lessons, and a moral. It can help you connect the dots and take them home! 
  5. Find Similarities and Patterns: When finding a brand’s voice or when my eyes have glazed over as a copywriter, I find this helpful. I can put in text and have it help me identify common themes, tones, patterns, words, emotions, etc. All of which helps me hone in more clearly on what we want to be saying. It can find overused words, phrases, and more! Then you can pull those out and choose better-fit synonyms. 
  6. Ask Better Questions: I use it to ask questions in client calls, on podcasts, and beyond.
  7. Writing and Content Prompts Galore: I’ve been using chat for my morning writing warm-up. You could also try it for content prompts! 
  8. Get Batching: Use AI to batch plan, organize, and create a month’s worth of content. I recently shared my four-part content framework with you back in March. You can plug in this framework, your content pillars (the big pieces), and put a solid plan in place for emails, podcasts, social, and beyond. 
  9. Idea Generator: Got a starting point? Need an idea fleshed out? Chat can help you brainstorm FAST without bugging all your friends all the time. 

About Me -Let's Connect!
Text the Show!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire, where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-16780234 Tue, 08 Apr 2025 00:00:00 -0400 1429 full false Episode #100(ish) Shiny Object? Or Solid Gold? Episode #100(ish) Shiny Object? Or Solid Gold? Text Emily!

Celebrating episode 100(ish) because #AprilFoolsDayJokeisonMe

How do you know if something is just a shiny object and a distraction or an idea worth pursuing? 

Joining me to answer this question are three immensely special guests: one of my best friends, Lindsay Dreyer, my brilliant collab buddy Barb Davids, and... the man, myth, and legend, my husband, Jason Aborn. 

Representing three walks of my life, each of these guests has agreed to hop aboard onto MY shiny object train (or solid gold idea? TBD)  and deliver an episode on deciphering between what's worth pursuing and what's not for YOU!  

We get into:

  • Where shiny objects hide and pop up, personally and professionally 
  • What entrepreneurs struggle with in shiny object syndrome 
  • How to weigh out the decision for yourself using heart, soul, and of course... maths
  • And more! 

Barb Davids - Colleague/fellow podcaster/collaborator!

Barb Davids is the founder of Compass Digital Strategies and host of the Get More Website Traffic podcast. With over 25 years of experience in digital marketing, she’s not here for the fluff. Barb is all about direct, results-driven strategies that help ambitious business owners create and implement true, simple marketing that actually works.

Since launching Compass Digital Strategies in 2018, she’s helped business owners increase organic search traffic by 256%, generate 22% more leads, and drive 51% more sales from Google organic search.

When she’s not behind the laptop or podcast mic, you’ll find her running with her dog, Stone. Based in Gilbert, AZ… until the next adventure calls.

🌎 Website | ▶️ YouTube | 📲 Instagram | 🎙️ Podcast

Advice from Barb: To help herself overcome shiny object syndrome, she starts with CLARITY. Then, she looks at her options and asks herself: Which decision will I regret the least? Or: Will I regret not going down this path/trying this? 

Jason Aborn - Husband/residential painter/hobby enthusiast

Jason is the owner of Pitcher Mountain Painting, a family-owned residential painting company in the Monadnock Region of New Hampshire. He and his father bring 33+ years of experience, a commitment to high quality, and a discerning eye to every project they take on. Jason lives in Temple, New Hampshire, with his wife, Emily (that’s me!). He loves watching birds while sipping his coffee on the back deck and enjoying the beautiful hiking trails this area has to offer.

🌎 Website | 📲 Instagram 

Advice from Jason: Do the math. Not just the financial investment, but the time, energy, and ROI. Weigh out the risks vs. rewards in what you might be running towards! 

Lindsay Dreyer - Friend/Realtor/Broker/Podcaster/Multipassionate entrepreneur

A truly happy real estate agent!? I know, it seems too good to be true! Meet Lindsay Dreyer, Founder of Reverie Real Estate and Happy Agent Co., oh, and let’s not forget mom of 3! Both personally and professionally, Lindsay is living proof that you can have a thriving real estate business AND live a joyful, abundant, and satisfying life. Through Happy Agent Co. and the Happy Agent Podcast, Lindsay guides agents to master their numbers, implement systems that create ease, and attract their dream clients without exhausting themselves. She takes a holistic approach and helps you align your career, personal life, and well-being so everything works together. 

🌎 Website | 📲 Instagram | 🎙️ Podcast

Advice from Lindsay: Play out the scenario in your mind. Create the budget (money, time, energy). Write the sales page, take steps to set it into motion, and see how you feel. And, make sure you’re clear on what problem it solves before you chase it! 

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

Celebrating episode 100(ish) because #AprilFoolsDayJokeisonMe

How do you know if something is just a shiny object and a distraction or an idea worth pursuing? 

Joining me to answer this question are three immensely special guests: one of my best friends, Lindsay Dreyer, my brilliant collab buddy Barb Davids, and... the man, myth, and legend, my husband, Jason Aborn. 

Representing three walks of my life, each of these guests has agreed to hop aboard onto MY shiny object train (or solid gold idea? TBD)  and deliver an episode on deciphering between what's worth pursuing and what's not for YOU!  

We get into:

  • Where shiny objects hide and pop up, personally and professionally 
  • What entrepreneurs struggle with in shiny object syndrome 
  • How to weigh out the decision for yourself using heart, soul, and of course... maths
  • And more! 

Barb Davids - Colleague/fellow podcaster/collaborator!

Barb Davids is the founder of Compass Digital Strategies and host of the Get More Website Traffic podcast. With over 25 years of experience in digital marketing, she’s not here for the fluff. Barb is all about direct, results-driven strategies that help ambitious business owners create and implement true, simple marketing that actually works.

Since launching Compass Digital Strategies in 2018, she’s helped business owners increase organic search traffic by 256%, generate 22% more leads, and drive 51% more sales from Google organic search.

When she’s not behind the laptop or podcast mic, you’ll find her running with her dog, Stone. Based in Gilbert, AZ… until the next adventure calls.

🌎 Website | ▶️ YouTube | 📲 Instagram | 🎙️ Podcast

Advice from Barb: To help herself overcome shiny object syndrome, she starts with CLARITY. Then, she looks at her options and asks herself: Which decision will I regret the least? Or: Will I regret not going down this path/trying this? 

Jason Aborn - Husband/residential painter/hobby enthusiast

Jason is the owner of Pitcher Mountain Painting, a family-owned residential painting company in the Monadnock Region of New Hampshire. He and his father bring 33+ years of experience, a commitment to high quality, and a discerning eye to every project they take on. Jason lives in Temple, New Hampshire, with his wife, Emily (that’s me!). He loves watching birds while sipping his coffee on the back deck and enjoying the beautiful hiking trails this area has to offer.

🌎 Website | 📲 Instagram 

Advice from Jason: Do the math. Not just the financial investment, but the time, energy, and ROI. Weigh out the risks vs. rewards in what you might be running towards! 

Lindsay Dreyer - Friend/Realtor/Broker/Podcaster/Multipassionate entrepreneur

A truly happy real estate agent!? I know, it seems too good to be true! Meet Lindsay Dreyer, Founder of Reverie Real Estate and Happy Agent Co., oh, and let’s not forget mom of 3! Both personally and professionally, Lindsay is living proof that you can have a thriving real estate business AND live a joyful, abundant, and satisfying life. Through Happy Agent Co. and the Happy Agent Podcast, Lindsay guides agents to master their numbers, implement systems that create ease, and attract their dream clients without exhausting themselves. She takes a holistic approach and helps you align your career, personal life, and well-being so everything works together. 

🌎 Website | 📲 Instagram | 🎙️ Podcast

Advice from Lindsay: Play out the scenario in your mind. Create the budget (money, time, energy). Write the sales page, take steps to set it into motion, and see how you feel. And, make sure you’re clear on what problem it solves before you chase it! 

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-16849575 Tue, 01 Apr 2025 00:00:00 -0400 2825 full false How to (easily) Create Entertaining, Educational, Actionable Content How to (easily) Create Entertaining, Educational, Actionable Content Text Emily!

As a Copywriter and Content Marketing Consultant, people often ask me questions about visibility, marketing, and content creation (naturally). 

While I'm always ready to throw down and dive deep into all the nuances and nuts and bolts. While I WANT to dissect and break down the components of copy and content into the tiniest molecules, I have learned to keep it super simple when it comes to creating quality content that helps you achieve your goals. 

In this episode, you'll learn my super simple content framework: 

  • Soil (Foundational) 
  • Water (Educational) 
  • Sunshine (Personal/Relatable) 
  • Wind (Promotional) 

You'll also learn how to give every piece of content you create a single job to do and a purpose! 

Inside this episode on creating entertaining, educational, and actionable content: 

  • The tried-and-true framework so you never have to overthink your content again
  • Why you need to tell people who you are and what you do 
  • How those photos of your dog help people laugh, be entertained, connect, and relate to you 
  • What to share to help your community and clients 
  • How to reframe promotional content and calls to action if they feel uncomfortable 
  • How to give each piece of content a singular goal
  • Structuring your content with a simple rinse and repeat method
  • Experimenting and practicing to find what works 
  • And more! 

👉🏻EXTENDED SHOW NOTES
The Dandelion Episode - Why I'm so obsessed with dandelions 

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire, where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

As a Copywriter and Content Marketing Consultant, people often ask me questions about visibility, marketing, and content creation (naturally). 

While I'm always ready to throw down and dive deep into all the nuances and nuts and bolts. While I WANT to dissect and break down the components of copy and content into the tiniest molecules, I have learned to keep it super simple when it comes to creating quality content that helps you achieve your goals. 

In this episode, you'll learn my super simple content framework: 

  • Soil (Foundational) 
  • Water (Educational) 
  • Sunshine (Personal/Relatable) 
  • Wind (Promotional) 

You'll also learn how to give every piece of content you create a single job to do and a purpose! 

Inside this episode on creating entertaining, educational, and actionable content: 

  • The tried-and-true framework so you never have to overthink your content again
  • Why you need to tell people who you are and what you do 
  • How those photos of your dog help people laugh, be entertained, connect, and relate to you 
  • What to share to help your community and clients 
  • How to reframe promotional content and calls to action if they feel uncomfortable 
  • How to give each piece of content a singular goal
  • Structuring your content with a simple rinse and repeat method
  • Experimenting and practicing to find what works 
  • And more! 

👉🏻EXTENDED SHOW NOTES
The Dandelion Episode - Why I'm so obsessed with dandelions 

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire, where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-16677218 Tue, 25 Mar 2025 00:00:00 -0400 1973 full false Keys to Being Conversational: without being unprofessional or unplanned Keys to Being Conversational: without being unprofessional or unplanned Text Emily!

Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak. 

The advice "just write how you talk" though doesn't exactly cut it when it comes to finding your own conversational tone and style. It's not that simple and there are some do's and don'ts. 

In this episode, I’ll share why being conversational matters in your content and copy, we’ll touch on that fine line between approachable and unprofessional, and how to REALLY get started in being more conversational yourself!  

  • What does it mean to be conversational?
  • 3 Myths on being conversational 
  • 10 Magical tips to finding your own conversational voice
  • And more! 

Resources & Links Mentioned:
My Brand Voice Solutions: Find Your Voice Podcaster Bundles, Brand Messaging Guides, Copywriting Services

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire, where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak. 

The advice "just write how you talk" though doesn't exactly cut it when it comes to finding your own conversational tone and style. It's not that simple and there are some do's and don'ts. 

In this episode, I’ll share why being conversational matters in your content and copy, we’ll touch on that fine line between approachable and unprofessional, and how to REALLY get started in being more conversational yourself!  

  • What does it mean to be conversational?
  • 3 Myths on being conversational 
  • 10 Magical tips to finding your own conversational voice
  • And more! 

Resources & Links Mentioned:
My Brand Voice Solutions: Find Your Voice Podcaster Bundles, Brand Messaging Guides, Copywriting Services

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire, where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-16631955 Tue, 18 Mar 2025 00:00:00 -0400 1177 full false Your Brand's Imprint: Defining and living your distinct difference Your Brand's Imprint: Defining and living your distinct difference Text Emily!

What do you want to be known and remembered for? 

When it comes to business… 

The legacy you leave might look a number of different ways. It could be the impact and difference you make, the lives you change, the tangible assets and dollars you leave to someone else when you move on, or your unique skillset and experience. 

How do you want to be remembered, and how do you want people to experience YOUR business? 

In this episode, we'll get into why trying to be ALL the things to all the people can lead you to miss the mark on what makes the MOST impact. We'll uncover how to start defining your brand's unique imprint and living your distinct difference each and every day! 

  • The tangibles of your brand's imprint
  • The intangibles of the legacy you're leaving 
  • Weaving in small actions every day that create the lasting impact you desire 
  • And more! 

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire, where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

What do you want to be known and remembered for? 

When it comes to business… 

The legacy you leave might look a number of different ways. It could be the impact and difference you make, the lives you change, the tangible assets and dollars you leave to someone else when you move on, or your unique skillset and experience. 

How do you want to be remembered, and how do you want people to experience YOUR business? 

In this episode, we'll get into why trying to be ALL the things to all the people can lead you to miss the mark on what makes the MOST impact. We'll uncover how to start defining your brand's unique imprint and living your distinct difference each and every day! 

  • The tangibles of your brand's imprint
  • The intangibles of the legacy you're leaving 
  • Weaving in small actions every day that create the lasting impact you desire 
  • And more! 

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire, where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-16631864 Tue, 11 Mar 2025 00:00:00 -0400 1338 full false How to Find Your Unique Brand Voice How to Find Your Unique Brand Voice Text Emily!

"Find Your Voice". Ah, the classic elusive and vague advice shared far and wide across the internet, amiright? 

What does that even mean? How do I find it? Where was it before I found it? Is a brand's voice the same as the business owner's personality? 

Brand Voice is the consistent way you/your business communicate. It’s an art and a science, a careful blend of pacing, rhythm, flow, the words you choose, and the feelings or mood you conjure up. The result is a voice that's distinctly YOU. 

Your Brand Personality might share attributes of your voice, but it’s more of the human traits that make you and your business relatable, recognizable, and have depth and layers. 

Personality is the WHO in your communication. Aka the pilot steering the plane. 

Voice is the HOW in your communication. What kind of plane are we taking to get there? How many stops are we taking? How much fuel do we need? How many people can we fit in here? 

In this episode, I show you the difference between personality and brand voice and give you some tangible examples so you can start defining, embracing, and expressing yours. 

  • 5 Reasons you may struggle to "find your voice"
  • The difference between brand voice and personality 
  • What happens when brand voice and personality aren't aligned 
  • Examples on common brand voices and how they differ
  • Tips on embracing YOUR brand voice 
  • And more! 

Resources & Links Mentioned:
Your Brand Amplified Interview with Anika Jackson: Mastering Content Strategy with a balance of soil, water, sunshine, and wind

My Brand Voice Solutions: Find Your Voice Podcaster Bundles, Brand Messaging Guides, Copywriting Services, Strategy Sessions 

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!

]]> Text Emily!

"Find Your Voice". Ah, the classic elusive and vague advice shared far and wide across the internet, amiright? 

What does that even mean? How do I find it? Where was it before I found it? Is a brand's voice the same as the business owner's personality? 

Brand Voice is the consistent way you/your business communicate. It’s an art and a science, a careful blend of pacing, rhythm, flow, the words you choose, and the feelings or mood you conjure up. The result is a voice that's distinctly YOU. 

Your Brand Personality might share attributes of your voice, but it’s more of the human traits that make you and your business relatable, recognizable, and have depth and layers. 

Personality is the WHO in your communication. Aka the pilot steering the plane. 

Voice is the HOW in your communication. What kind of plane are we taking to get there? How many stops are we taking? How much fuel do we need? How many people can we fit in here? 

In this episode, I show you the difference between personality and brand voice and give you some tangible examples so you can start defining, embracing, and expressing yours. 

  • 5 Reasons you may struggle to "find your voice"
  • The difference between brand voice and personality 
  • What happens when brand voice and personality aren't aligned 
  • Examples on common brand voices and how they differ
  • Tips on embracing YOUR brand voice 
  • And more! 

Resources & Links Mentioned:
Your Brand Amplified Interview with Anika Jackson: Mastering Content Strategy with a balance of soil, water, sunshine, and wind

My Brand Voice Solutions: Find Your Voice Podcaster Bundles, Brand Messaging Guides, Copywriting Services, Strategy Sessions 

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!

]]> Emily Aborn Buzzsprout-16631783 Tue, 04 Mar 2025 00:00:00 -0500 2105 full false The Surprising Perks of Being Random (a lil' bonus episode for you) The Surprising Perks of Being Random (a lil' bonus episode for you) Text Emily!

I often talk about the benefits and importance of consistency, focus, staying steadily in your lane as a business owner. AND, sometimes the element of random surprise can be just what we need! 

In this episode, I share three random insights on how mixing things up a bit led to: 

  • Deeper connection and better conversation 
  • Previously unseen correlations and insights 
  • New perspectives
  • Growth opportunities 
  • And more! 

Never underestimate the power of being a little random every now and then. Randomness has its perks. 

Increase interest and attention, revealing the unexpected, and sparking your or someone else's creativity... I hope this episode encourages you to get out of a rut and try something entirely out of the box for yourself! 

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack <-- I spend A LOT of time randomly experimenting and share about it weekly here.
Book Your Content Strategy Session with Me!

]]> Text Emily!

I often talk about the benefits and importance of consistency, focus, staying steadily in your lane as a business owner. AND, sometimes the element of random surprise can be just what we need! 

In this episode, I share three random insights on how mixing things up a bit led to: 

  • Deeper connection and better conversation 
  • Previously unseen correlations and insights 
  • New perspectives
  • Growth opportunities 
  • And more! 

Never underestimate the power of being a little random every now and then. Randomness has its perks. 

Increase interest and attention, revealing the unexpected, and sparking your or someone else's creativity... I hope this episode encourages you to get out of a rut and try something entirely out of the box for yourself! 

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack <-- I spend A LOT of time randomly experimenting and share about it weekly here.
Book Your Content Strategy Session with Me!

]]> Emily Aborn Buzzsprout-16631737 Fri, 28 Feb 2025 00:00:00 -0500 1836 full false 3 Ways to Help a Small Business Grow: Spreading the love in 3 minutes or less 3 Ways to Help a Small Business Grow: Spreading the love in 3 minutes or less Text Emily!

Small businesses are the backbone of many local communities.

Now more than ever, small businesses need our support and to lift one another up. This episode is a reminder of three simple ways to spread the love, pay it forward, and help out the other small business owners walking alongside us.

The best part? You don't need to spend a dime, take a ton of time, or break a sweat. It's easy as 1, 2, 3: Share, Engage, Shoutout.

In this episode:

  • 3 Easy yet powerful actions that will lift up other businesses, generate visibility, and grow your relationships 
  • Why sharing is caring 
  • How to engage and comment in a meaningful way 
  • Where and how to shoutout a small business owner 
  • And more!

Extended Show Notes:

1. Share: Sharing is caring! Share posts or a podcast you find helpful from a small business. Make a post about the event you’re attending and help them get more people to join in too. Sharing can be as simple as passing something along and saying, “I’m going will I see you there?” or “I’m listening, are you?” 

2. Engage and Comment. Leave a thoughtful comment and provide feedback, encouragement, ask a question, open up conversation, the options are endless. You can do this on social media, a blog post or Substack article, replying to their email, a podcast review, an online Google review, a LinkedIn recommendation, or just a personal thoughtful little note. 

3. Shoutout. Think about the last great experience you had with a small business owner you wish to support. Post about what you loved in working with them and TAG them online! It’s such an immensely easy (and free) way to support them.

In my experience, these actions don’t just make them feel good, they also make YOU feel good

Supporting small businesses helps them grow, builds community, increases engagement, and holds endless possibilities.

About Me (Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

Small businesses are the backbone of many local communities.

Now more than ever, small businesses need our support and to lift one another up. This episode is a reminder of three simple ways to spread the love, pay it forward, and help out the other small business owners walking alongside us.

The best part? You don't need to spend a dime, take a ton of time, or break a sweat. It's easy as 1, 2, 3: Share, Engage, Shoutout.

In this episode:

  • 3 Easy yet powerful actions that will lift up other businesses, generate visibility, and grow your relationships 
  • Why sharing is caring 
  • How to engage and comment in a meaningful way 
  • Where and how to shoutout a small business owner 
  • And more!

Extended Show Notes:

1. Share: Sharing is caring! Share posts or a podcast you find helpful from a small business. Make a post about the event you’re attending and help them get more people to join in too. Sharing can be as simple as passing something along and saying, “I’m going will I see you there?” or “I’m listening, are you?” 

2. Engage and Comment. Leave a thoughtful comment and provide feedback, encouragement, ask a question, open up conversation, the options are endless. You can do this on social media, a blog post or Substack article, replying to their email, a podcast review, an online Google review, a LinkedIn recommendation, or just a personal thoughtful little note. 

3. Shoutout. Think about the last great experience you had with a small business owner you wish to support. Post about what you loved in working with them and TAG them online! It’s such an immensely easy (and free) way to support them.

In my experience, these actions don’t just make them feel good, they also make YOU feel good

Supporting small businesses helps them grow, builds community, increases engagement, and holds endless possibilities.

About Me (Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-16502532 Tue, 25 Feb 2025 00:00:00 -0500 863 full false How Your Messaging Helps Set Boundaries & Achieve Your Goals How Your Messaging Helps Set Boundaries & Achieve Your Goals Text Emily!

We’ve talked about boundaries before and setting them in your business but… 

Which pieces of your messaging actually can help SUPPORT you in setting these boundaries and how do you express them for the world to see in a way that’s kind and honest?

In this episode, we’re going to talk about how our messaging on our websites, business cards, social media, and MORE can help us achieve our goals and set strong boundaries. 

In the episode: 

  • How setting boundaries supports your goals
  • Where to consider laying the foundation in messaging on your website 
  • Things to consider in your proposals and contracts to avoid future headaches and miscommunication 
  • How your messaging can be your ever-evolving business partner 
  • And more! 

Resources & Links Mentioned:
Episode on Boundary-Setting

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

We’ve talked about boundaries before and setting them in your business but… 

Which pieces of your messaging actually can help SUPPORT you in setting these boundaries and how do you express them for the world to see in a way that’s kind and honest?

In this episode, we’re going to talk about how our messaging on our websites, business cards, social media, and MORE can help us achieve our goals and set strong boundaries. 

In the episode: 

  • How setting boundaries supports your goals
  • Where to consider laying the foundation in messaging on your website 
  • Things to consider in your proposals and contracts to avoid future headaches and miscommunication 
  • How your messaging can be your ever-evolving business partner 
  • And more! 

Resources & Links Mentioned:
Episode on Boundary-Setting

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-16501680 Tue, 18 Feb 2025 00:00:00 -0500 1673 full false Know, Like, Trust: Action Steps to Build KLT Know, Like, Trust: Action Steps to Build KLT Text Emily!

You’ve probably heard about building "the know, like, and trust factor" with your community, customers, and clients. Butttt, how on EARTH does one actually build know, like, and trust? 

What even does that MEAN!? 

Often mentioned in the marketing world, "know, like, and trust" (KLT) is vague and elusive (at best) and not many are explaining how to take actions that build it.

In this episode, I’m going to break each element of KLT down into tangible action steps to get you on your way to building it with your people right away.

Listen in to Start Building KLT: 

  • What does it mean for them to know, like, and trust you?
  • Why does your business need to build the know, like, and trust factor? 
  • Keys to building the "know" 
  • Consistent steps to building the "like" 
  • Tips for cultivating the "trust" 
  • And more! 

Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES

👋🏼 Whalllleeeee, hello there! Let's Connect!

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire where I spend my time hiking, building fires (in the wood stove, don't worry!), reading, and learning all the useless trivia I can get my hands on. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Text Emily!

You’ve probably heard about building "the know, like, and trust factor" with your community, customers, and clients. Butttt, how on EARTH does one actually build know, like, and trust? 

What even does that MEAN!? 

Often mentioned in the marketing world, "know, like, and trust" (KLT) is vague and elusive (at best) and not many are explaining how to take actions that build it.

In this episode, I’m going to break each element of KLT down into tangible action steps to get you on your way to building it with your people right away.

Listen in to Start Building KLT: 

  • What does it mean for them to know, like, and trust you?
  • Why does your business need to build the know, like, and trust factor? 
  • Keys to building the "know" 
  • Consistent steps to building the "like" 
  • Tips for cultivating the "trust" 
  • And more! 

Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES

👋🏼 Whalllleeeee, hello there! Let's Connect!

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire where I spend my time hiking, building fires (in the wood stove, don't worry!), reading, and learning all the useless trivia I can get my hands on. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Emily Aborn Buzzsprout-16501633 Tue, 11 Feb 2025 00:00:00 -0500 1804 full false Don't Make Them Cry to Get Them to Buy! Don't Make Them Cry to Get Them to Buy! Text Emily!

Pain point marketing is marketing that highlights a problem your audience is experiencing and positions your product or service as the solution.

It's easy, creates an urgency, lack, need, and reminds them of just how badly they hurt!

Pain point marketing works and often grabs attention or raises alarm, but at what end?

In this episode, I share my own thoughts on pain point marketing and why I don't rely on making them cry to get them to buy.

Inside this episode on pain point marketing: 

  • Why pain point marketing is perpetuated and used often 
  • My issues with pain point marketing and ethical red flags
  • How to balance emotions, benefits, and empathy in your marketing without tapping on pain points 
  • and MORE! 

👇🏻 EXTENDED SHOW NOTES 👇🏻

Why Pain Point Marketing is so prevalent:

  1. We’ve been taught that pain point marketing leverages human psychology.
  2. People tend to be more motivated to avoid loss, pain, and discomfort rather than pursue gain.
  3. Pain point marketing taps into our primal instincts: pain = death. Don’t die.
  4. Highlighting problems is a relatively easy formula: You identify the pain points, exaggerate the impact, and position your offering as the clear way out. Easy peezy.

 Pain point marketing works. At least. In the short term…

It often grabs attention charges emotions, and triggers a reaction.

It’s widespread and often used because the perception is that it delivers fast results and urges people to BUY NOW.

Why Pain Point Marketing isn’t always the right choice for businesses: 

  1. Fast results can equal short-lived results. Often those who buy based on urgency and pain are more likely to be in search of fast solutions. They may be resentful down the line when the solution barely scratched the surface of fixing their problem. They may be less committed to the process and less likely to play an active role in achieving results. 
  2. Benefit-focused marketing, relationship-building, marketing focuses on transformation, future outcomes, and positive changes. In most cases, this leads to stronger and better, long term relationships and longer-lasting success.
  3. Feeding fear, urgency, and lack isn’t how I want to be showing up in the world. I don’t enjoy reminding people of their pain, using fear, frustration, anger, or stress as a motivator. People are in enough pain.
  4. As consumers get savvier, pain point marketing becomes more and more outdated. We know when we’re being marketed and sold to. More than ever, people are looking for positivity, honesty, and authenticity from brands and businesses. Pain point marketing is a tired approach and many people will skim right by because it blends in with everything else.
  5. It raises an ethical yellow flag. Blurry at best, pain point marketing can get dicey and sheisty.

Resources and Links Mentioned:
Alice Karolina's episode on She Built This: How We Sell Matters
Content with Character episode on Features vs. Benefits

Let's Connect!

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Text Emily!

Pain point marketing is marketing that highlights a problem your audience is experiencing and positions your product or service as the solution.

It's easy, creates an urgency, lack, need, and reminds them of just how badly they hurt!

Pain point marketing works and often grabs attention or raises alarm, but at what end?

In this episode, I share my own thoughts on pain point marketing and why I don't rely on making them cry to get them to buy.

Inside this episode on pain point marketing: 

  • Why pain point marketing is perpetuated and used often 
  • My issues with pain point marketing and ethical red flags
  • How to balance emotions, benefits, and empathy in your marketing without tapping on pain points 
  • and MORE! 

👇🏻 EXTENDED SHOW NOTES 👇🏻

Why Pain Point Marketing is so prevalent:

  1. We’ve been taught that pain point marketing leverages human psychology.
  2. People tend to be more motivated to avoid loss, pain, and discomfort rather than pursue gain.
  3. Pain point marketing taps into our primal instincts: pain = death. Don’t die.
  4. Highlighting problems is a relatively easy formula: You identify the pain points, exaggerate the impact, and position your offering as the clear way out. Easy peezy.

 Pain point marketing works. At least. In the short term…

It often grabs attention charges emotions, and triggers a reaction.

It’s widespread and often used because the perception is that it delivers fast results and urges people to BUY NOW.

Why Pain Point Marketing isn’t always the right choice for businesses: 

  1. Fast results can equal short-lived results. Often those who buy based on urgency and pain are more likely to be in search of fast solutions. They may be resentful down the line when the solution barely scratched the surface of fixing their problem. They may be less committed to the process and less likely to play an active role in achieving results. 
  2. Benefit-focused marketing, relationship-building, marketing focuses on transformation, future outcomes, and positive changes. In most cases, this leads to stronger and better, long term relationships and longer-lasting success.
  3. Feeding fear, urgency, and lack isn’t how I want to be showing up in the world. I don’t enjoy reminding people of their pain, using fear, frustration, anger, or stress as a motivator. People are in enough pain.
  4. As consumers get savvier, pain point marketing becomes more and more outdated. We know when we’re being marketed and sold to. More than ever, people are looking for positivity, honesty, and authenticity from brands and businesses. Pain point marketing is a tired approach and many people will skim right by because it blends in with everything else.
  5. It raises an ethical yellow flag. Blurry at best, pain point marketing can get dicey and sheisty.

Resources and Links Mentioned:
Alice Karolina's episode on She Built This: How We Sell Matters
Content with Character episode on Features vs. Benefits

Let's Connect!

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Emily Aborn Buzzsprout-16498583 Tue, 04 Feb 2025 00:00:00 -0500 1386 full false What's In it For ME? Focusing on Benefits vs. Features What's In it For ME? Focusing on Benefits vs. Features Text Emily!

On Christmas Day, I wrote a poem. Not to be confused with a Christmas poem, it was a poem about a zipper. An underrated, underestimated piece of fashion, function, and form, and all it has to offer the world.

A series of events around the poem is where I got the idea for THIS episode on Features vs. Benefits and why focusing on the benefits is important!

In the episode: 

  • What's the difference between a feature and a benefit? 
  • Product features vs. service-based business features
  • Product benefits vs. service-based business benefits
  • Why benefits 
  • 3 Benefits of focusing on the benefits in your content and marketing 
  • An activity to try right away to discover hidden benefits of anything! 
  • And more! 

Resources Mentioned:
My Substack: The elusive zipper poem!
Content with Character Episode: Making Stories Work in Your Content

Let's Connect!

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Text Emily!

On Christmas Day, I wrote a poem. Not to be confused with a Christmas poem, it was a poem about a zipper. An underrated, underestimated piece of fashion, function, and form, and all it has to offer the world.

A series of events around the poem is where I got the idea for THIS episode on Features vs. Benefits and why focusing on the benefits is important!

In the episode: 

  • What's the difference between a feature and a benefit? 
  • Product features vs. service-based business features
  • Product benefits vs. service-based business benefits
  • Why benefits 
  • 3 Benefits of focusing on the benefits in your content and marketing 
  • An activity to try right away to discover hidden benefits of anything! 
  • And more! 

Resources Mentioned:
My Substack: The elusive zipper poem!
Content with Character Episode: Making Stories Work in Your Content

Let's Connect!

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Emily Aborn Buzzsprout-16374027 Tue, 28 Jan 2025 00:00:00 -0500 1336 full false Making Stories Work in Your Content Making Stories Work in Your Content Text Emily!

A client recently asked me a GREAT question about using stories in her content, specifically when she might not want to share ALL the details. I turned her story into one that can benefit YOU as we discuss how to tell your stories more effectively and intentionally. 

I hope you walk away inspired to bring more stories into your content and less stuck in overthinking when you do! 

  • Why stories in your content 
  • Types of stories you can tell in your business and marketing
  • Telling a concise Origin Story and where to use it 
  • Telling Client Stories with 4 simple tips
  • Telling your behind-the-scenes stories with more ease
  • How to keep track of your stories and bring them to life 
  • 4 Questions to ask yourself before sharing your story
  • And more! 

Resources & Links Mentioned
👉🏻 EXTENDED SHOW NOTES with story prompts/questions
Improving Your Storytelling in Your Business: She Built This Episode with Kindra Hall
The Ever-Relevant Origin Story: Content with Character
Story Stash Workbook

Let's Connect!

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Text Emily!

A client recently asked me a GREAT question about using stories in her content, specifically when she might not want to share ALL the details. I turned her story into one that can benefit YOU as we discuss how to tell your stories more effectively and intentionally. 

I hope you walk away inspired to bring more stories into your content and less stuck in overthinking when you do! 

  • Why stories in your content 
  • Types of stories you can tell in your business and marketing
  • Telling a concise Origin Story and where to use it 
  • Telling Client Stories with 4 simple tips
  • Telling your behind-the-scenes stories with more ease
  • How to keep track of your stories and bring them to life 
  • 4 Questions to ask yourself before sharing your story
  • And more! 

Resources & Links Mentioned
👉🏻 EXTENDED SHOW NOTES with story prompts/questions
Improving Your Storytelling in Your Business: She Built This Episode with Kindra Hall
The Ever-Relevant Origin Story: Content with Character
Story Stash Workbook

Let's Connect!

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Emily Aborn Buzzsprout-16373972 Tue, 21 Jan 2025 03:00:00 -0500 1302 full false Just Say "No" to Bro Marketing Just Say "No" to Bro Marketing Text Emily!


Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT. 

Cozy, human-centered, ethical, kind marketing is IN! 

In this episode, we break down the concept of "bro-marketing" as I help you steer clear of the obvious (and not so obvious) versions I see business owners tempted to try. 

Scarcity tactics, pain points, one-size-fits-all solutions and formulas, clickbait, disguises, inflation, and endless pestering... we'll get into it all!

In this episode: 

  • What is "bro marketing"?
  • What are some examples of bro marketing/sheisty marketing? 
  • What to do instead of sleazy marketing tactics
  • Invitation for your own marketing review
  • And more! 

Resources Mentioned: 

  1. Alice Karolina's episode on She Built This: How We Sell Matters
  2. Andréa Jones Mindful Marketing Podcast
  3. Sarah Heeter's Big Brave Business Podcast (Apple link) 

Let's Connect!

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Text Emily!


Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT. 

Cozy, human-centered, ethical, kind marketing is IN! 

In this episode, we break down the concept of "bro-marketing" as I help you steer clear of the obvious (and not so obvious) versions I see business owners tempted to try. 

Scarcity tactics, pain points, one-size-fits-all solutions and formulas, clickbait, disguises, inflation, and endless pestering... we'll get into it all!

In this episode: 

  • What is "bro marketing"?
  • What are some examples of bro marketing/sheisty marketing? 
  • What to do instead of sleazy marketing tactics
  • Invitation for your own marketing review
  • And more! 

Resources Mentioned: 

  1. Alice Karolina's episode on She Built This: How We Sell Matters
  2. Andréa Jones Mindful Marketing Podcast
  3. Sarah Heeter's Big Brave Business Podcast (Apple link) 

Let's Connect!

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Emily Aborn Buzzsprout-16373941 Tue, 14 Jan 2025 03:00:00 -0500 1405 full false Microdosing Your Marketing: 5 Micro-Actions to Boost Your Business Microdosing Your Marketing: 5 Micro-Actions to Boost Your Business Text Emily!

Especially when facing down the starting line of a New Year or similarly blank slates... it can feel overwhelming, daunting, even debilitating. You might have big ideas, goals, dreams, it might feel like you need to get back to doing everything and everything needs to be done NOW - right outta' the gate. 

The key for me to both recover, get things done I want to, AND stave off the ever-looming overwhelm is to microdosing. 

I'm not talking about magic mushrooms or something, I'm talking about microdosing our business and marketing efforts. 

Can YOU Microdose YOUR Marketing? That's the question we'll set out to answer in this week's episode and show you some examples of HOW! 

We'll get into: 

  • What is microdosing and how can it apply to our business and marketing? 
  • What are some examples of microdosing in your marketing? 
  • What can happen when you microdose your actions in your business? 
  • And MORE! 

Links Mentioned
TC Burr's YET Podcast (Apple Link)

Let's Connect!

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Text Emily!

Especially when facing down the starting line of a New Year or similarly blank slates... it can feel overwhelming, daunting, even debilitating. You might have big ideas, goals, dreams, it might feel like you need to get back to doing everything and everything needs to be done NOW - right outta' the gate. 

The key for me to both recover, get things done I want to, AND stave off the ever-looming overwhelm is to microdosing. 

I'm not talking about magic mushrooms or something, I'm talking about microdosing our business and marketing efforts. 

Can YOU Microdose YOUR Marketing? That's the question we'll set out to answer in this week's episode and show you some examples of HOW! 

We'll get into: 

  • What is microdosing and how can it apply to our business and marketing? 
  • What are some examples of microdosing in your marketing? 
  • What can happen when you microdose your actions in your business? 
  • And MORE! 

Links Mentioned
TC Burr's YET Podcast (Apple Link)

Let's Connect!

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Emily Aborn Buzzsprout-16373865 Tue, 07 Jan 2025 03:00:00 -0500 1279 full false 4 Top Takeaways from 53 Podcast Guest Interviews 4 Top Takeaways from 53 Podcast Guest Interviews Text Emily!

This past year, one of my main focuses was on podcast guesting. And focus I did. 

After 53 interviews and podcast guesting experiences, I lived to tell about it and I'm sharing some behind-the-scenes, do's, don'ts, and realities of visibility through podcast guesting. 

This episode will help you if you're looking for more podcast guesting opportunities, want to be a better host, or are a business owner who wants to become a better collaborator in any capacity. 

Inside the episode: 

  • Why podcast guesting in the first place
  • Improving your pitch by focusing on a human-to-human connection
  • Filling content gaps with your unique approach to traditional topics 
  • Conversational tips for personalizing your interview 
  • How to gain confidence in your pitching and interviewing 
  • The truth behind the time, energy, and possibility in being a podcast guest 
  • And so much more! 

Resources & Links Mentioned
Join Me Over on PodMatch  (affiliate link*)
Spotify Playlist with my guesting episodes
Barb Davids' The Small Business Sweet Spot Podcast
Suzanne Culberg's Interview with PodMatch founder, Alex Sanfilippo

FREE Communities:
Feminist Podcast Collective
Podcast Guest Collaboration Community
Podcast #findaguest #beaguest Community
New England Podcasters

About Me and Let's Connect!
Book Your Content Strategy Session with Me!

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Text Emily!

This past year, one of my main focuses was on podcast guesting. And focus I did. 

After 53 interviews and podcast guesting experiences, I lived to tell about it and I'm sharing some behind-the-scenes, do's, don'ts, and realities of visibility through podcast guesting. 

This episode will help you if you're looking for more podcast guesting opportunities, want to be a better host, or are a business owner who wants to become a better collaborator in any capacity. 

Inside the episode: 

  • Why podcast guesting in the first place
  • Improving your pitch by focusing on a human-to-human connection
  • Filling content gaps with your unique approach to traditional topics 
  • Conversational tips for personalizing your interview 
  • How to gain confidence in your pitching and interviewing 
  • The truth behind the time, energy, and possibility in being a podcast guest 
  • And so much more! 

Resources & Links Mentioned
Join Me Over on PodMatch  (affiliate link*)
Spotify Playlist with my guesting episodes
Barb Davids' The Small Business Sweet Spot Podcast
Suzanne Culberg's Interview with PodMatch founder, Alex Sanfilippo

FREE Communities:
Feminist Podcast Collective
Podcast Guest Collaboration Community
Podcast #findaguest #beaguest Community
New England Podcasters

About Me and Let's Connect!
Book Your Content Strategy Session with Me!

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail

]]> Emily Aborn Buzzsprout-16241631 Tue, 31 Dec 2024 03:00:00 -0500 2477 full false 5 Levels of Listening 5 Levels of Listening Text Emily!

You probably don't need me to tell you that listening is key to relationships, business, and growth. 

Did you know it's ALSO important in your content and marketing?! 

Listening can help: 
1. Build connection and relationships 
2. Understand challenges, struggles, and needs 
3.  Assume less and make insight and information-based decisions 

In this episode, we'll get into the implications of not listening and the benefits of moving up the 5 levels of listening. I'll give you action steps along the way to improve your listening skills no matter which level you tend to camp out in. 

  • The five levels of listening: ignoring, pretend listening, selective listening, attentive listening, and empathetic listening
  • How each of the levels plays out in our content, marketing, and business
  • A tip or action to improve your listening at each of the levels 
  • Words to eliminate from your content and marketing 
  • And more! 

Resources and Links Mentioned
Brené Brown's Unlocking Us podcast

About Me & Let's Connect
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

You probably don't need me to tell you that listening is key to relationships, business, and growth. 

Did you know it's ALSO important in your content and marketing?! 

Listening can help: 
1. Build connection and relationships 
2. Understand challenges, struggles, and needs 
3.  Assume less and make insight and information-based decisions 

In this episode, we'll get into the implications of not listening and the benefits of moving up the 5 levels of listening. I'll give you action steps along the way to improve your listening skills no matter which level you tend to camp out in. 

  • The five levels of listening: ignoring, pretend listening, selective listening, attentive listening, and empathetic listening
  • How each of the levels plays out in our content, marketing, and business
  • A tip or action to improve your listening at each of the levels 
  • Words to eliminate from your content and marketing 
  • And more! 

Resources and Links Mentioned
Brené Brown's Unlocking Us podcast

About Me & Let's Connect
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-16215051 Tue, 24 Dec 2024 03:00:00 -0500 1793 full false 4 Lessons Learned in 2024 to Inform Your Future Marketing 4 Lessons Learned in 2024 to Inform Your Future Marketing Text Emily!

In this episode, I'll get into my top lessons learned in the content marketing world this past year and translate them into TIPS to inform your future marketing as we embark onward into a New Year. 

We talk about: 

  • Why reciprocity is KEY in business, marketing, and collaborations
  • The real truth about all those shiny ideas we come up with
  • Top TIPS for amplifying your voice and content in the NY 
  • Asking for what you want in life and business 
  • And more! 

Resources & Links Mentioned: 
PodMatch - My FAVORITE Podcast Guest and Host Matchmaking Platform 

About Me & Let's Connect
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!

]]> Text Emily!

In this episode, I'll get into my top lessons learned in the content marketing world this past year and translate them into TIPS to inform your future marketing as we embark onward into a New Year. 

We talk about: 

  • Why reciprocity is KEY in business, marketing, and collaborations
  • The real truth about all those shiny ideas we come up with
  • Top TIPS for amplifying your voice and content in the NY 
  • Asking for what you want in life and business 
  • And more! 

Resources & Links Mentioned: 
PodMatch - My FAVORITE Podcast Guest and Host Matchmaking Platform 

About Me & Let's Connect
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!

]]> Emily Aborn Buzzsprout-16214962 Tue, 17 Dec 2024 03:00:00 -0500 1638 full false Let's Talk Boundaries! Setting boundaries for life and business Let's Talk Boundaries! Setting boundaries for life and business Text Emily!

I know, I know... setting boundaries is hard. 

You have a soft spot in your heart, you just want to make people happy, make someone's day, deliver everything to everyone, do all the things. AND you can't pour from a cup that's drained. Boundaries help to preserve your capacity and keep you from overcommitting to too much or misaligned endeavors. 

In this episode, I give you practical steps to define the boundaries YOU need for life and business and how to stick to what you put into place. 

We get into:

  • Why boundaries are important in the first place in life and business
  •  5 Types of boundaries most commonly encountered in business
  • 7 Steps to setting boundaries in the areas of: Time, finances, emotional energy, deliverables, and digital interaction 
  • Ideas for creating scripts when saying "no" feels impossible 
  • Additional resources and tools for sticking to the boundaries you establish

Resources & Links Mentioned:
Lisa Zawrotny's Positively Living Podcast
Suzanne Colberg's The Nope Coach Podcast
Hailey Page Magee, self-advocacy post on Instagram 

About Me & Let's Connect
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!

]]> Text Emily!

I know, I know... setting boundaries is hard. 

You have a soft spot in your heart, you just want to make people happy, make someone's day, deliver everything to everyone, do all the things. AND you can't pour from a cup that's drained. Boundaries help to preserve your capacity and keep you from overcommitting to too much or misaligned endeavors. 

In this episode, I give you practical steps to define the boundaries YOU need for life and business and how to stick to what you put into place. 

We get into:

  • Why boundaries are important in the first place in life and business
  •  5 Types of boundaries most commonly encountered in business
  • 7 Steps to setting boundaries in the areas of: Time, finances, emotional energy, deliverables, and digital interaction 
  • Ideas for creating scripts when saying "no" feels impossible 
  • Additional resources and tools for sticking to the boundaries you establish

Resources & Links Mentioned:
Lisa Zawrotny's Positively Living Podcast
Suzanne Colberg's The Nope Coach Podcast
Hailey Page Magee, self-advocacy post on Instagram 

About Me & Let's Connect
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!

]]> Emily Aborn Buzzsprout-16214771 Tue, 10 Dec 2024 03:00:00 -0500 2060 full false Weathering the Social Media Storm: Navigating what to share when life happens Weathering the Social Media Storm: Navigating what to share when life happens Text Emily!

Leave a Voicemail

Sometimes, there aren't words. And sometimes, it's OK not to have any.

It's ok to do what you need: take your time, step away, unfollow, unsubscribe, unfriend, pause, and NOT share everything you're thinking and feeling.  

Today, I want to get into an issue I've faced in my own business as I navigate marketing myself on social media when life gets lifey. I don't have the answers, but I can help you find your own answers to: 

  • What and when to share
  • How vulnerable and personal to get
  • Which conversations to engage in
  • How to weather the storms on social media including hardship, grief, loss, family, relationships, politics, religion, toxicity, comparison, and so much more! 

Questions for You to Consider: 

  1. How closely does this align with my brand's mission and core values?
  2. Does my client and customer base care about this? Do I need to address it with them?
  3. Am I prepared for potential backlash, and can I/my business handle the consequences?
  4. Will sharing this serve or benefit my customers or clients in some way?
  5. Am I sharing a unique/helpful perspective or adding to the noise? Why am I sharing this? 
  6. Is this a one-time statement, or do I need to share about this consistently? 
  7. How will I respond if people disagree or ask questions?
  8. Will I regret staying silent on this?
  9. Will I regret sharing this? 

Resources & Links Mentioned:
Alesia Galati's Listeners to Leads Podcast with Guest, Cayla Merrill
Dreamstorm 2025 Workshop with Rachel Krampe & Emily on Friday, December 13th

About Me, Let's Connect!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!

]]> Text Emily!

Leave a Voicemail

Sometimes, there aren't words. And sometimes, it's OK not to have any.

It's ok to do what you need: take your time, step away, unfollow, unsubscribe, unfriend, pause, and NOT share everything you're thinking and feeling.  

Today, I want to get into an issue I've faced in my own business as I navigate marketing myself on social media when life gets lifey. I don't have the answers, but I can help you find your own answers to: 

  • What and when to share
  • How vulnerable and personal to get
  • Which conversations to engage in
  • How to weather the storms on social media including hardship, grief, loss, family, relationships, politics, religion, toxicity, comparison, and so much more! 

Questions for You to Consider: 

  1. How closely does this align with my brand's mission and core values?
  2. Does my client and customer base care about this? Do I need to address it with them?
  3. Am I prepared for potential backlash, and can I/my business handle the consequences?
  4. Will sharing this serve or benefit my customers or clients in some way?
  5. Am I sharing a unique/helpful perspective or adding to the noise? Why am I sharing this? 
  6. Is this a one-time statement, or do I need to share about this consistently? 
  7. How will I respond if people disagree or ask questions?
  8. Will I regret staying silent on this?
  9. Will I regret sharing this? 

Resources & Links Mentioned:
Alesia Galati's Listeners to Leads Podcast with Guest, Cayla Merrill
Dreamstorm 2025 Workshop with Rachel Krampe & Emily on Friday, December 13th

About Me, Let's Connect!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!

]]> Emily Aborn Buzzsprout-16079322 Tue, 03 Dec 2024 03:00:00 -0500 1601 full false Your Marketing Blueprint Made Easy(er) Your Marketing Blueprint Made Easy(er) Text Emily!

Leave a Voicemail

Do you feel like you just need a solid content marketing plan and you'll be good to go? Do you struggle to plan and knowing where to start?

"It'll all be great, you just need a plan," they say...

But how on earth are you actually supposed to make a content and marketing plan that you can execute and follow through on? Where do you start? What should you include? How specific and granular do you get? 

In this episode, I'm going to give you some ideas for planning content and marketing that you can apply for yourself. My hope is that it inspires you to plan for 2025 to be your best, most consistent, abundant year yet!

In this episode: 

  • Reflecting on your year to move forward more intentionally 
  • Conducting a marketing and commitments audit 
  • Planning 3 months at a time for content marketing success
  • Alternative ways to apply your plan 
  • How to use AI to map out your marketing blueprint
  • And more! 

Resources and Links Mentioned: 
👉🏻 Extended Show Notes: Reflection Q's and Prompts:

  1. What are 3 things that at this time next year I’d like to be celebrating in my business?
  2. What do you REALLY want to bring into the world this year!? What do you want to build? Become? Create? Spark in others?
  3. Where do you want your business to take you in the coming year?
  4. What’s gone well this year in your marketing and business as a whole?
  5. What new things did you try?
  6. What new ways did you collaborate and connect with others?
  7. What are you celebrating from the past year? Or a goal you’ve achieved?
  8. What types of clients did you work with, and how did you feel about them?
  9. What’s something you need to let go of to move forward? 

Current Marketing Audit

List out ALL marketing platforms, all ongoing commitments for content, networking, client work, and any other obligations in your business. 

  • How’s it going? Do you like it? Loathe it? Is it working? What might need to shift?
  • If you’re unable to be consistent with how often you set out to do something, well, why? Are you doing too MANY things and need to cut some out? Do you love it all and you’re ready to rinse and repeat? 

AI Planning Prompts

Provided by Alesia Galati of Galati Media and the Listeners to Leads Podcast 

“Let’s work on planning the visibility strategy for [year] for my business.

My quarterly visibility goals are:

1. Goal one 

2. Goal two 

3. Goal three

What do you need to know about my business before we get planning?”

From there, it will ask questions about your business, clients, and perhaps your current strategy.

Ask it to provide you a thorough client avatar and choose from any of the following next steps to prompt it with: 

  •  “Refine my target audience: Let’s delve deeper into my ideal client’s pain points, motivations, and online behavior to ensure my visibility efforts are reaching the right people.”
  •  “Develop a content strategy: Create me a plan for consistently creating and repurposing high-quality content that attracts, engages, and converts my target audience.”
  •  “Optimize my website and online presence: Help me ensure your website and social media profiles are optimized for lead generation and showcase my expertise.”  
  •  “Create a promotional calendar: Map out my visibility activities for the year, including workshops, free resource releases, low-ticket offer promotions, and guest appearances.” <– Fill those in for your specific business goals. 

 Alesia Galati of Galati Media, Host of Listeners to Leads & Successful Podcasting Unlocked

About Me, Let's Connect!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. I live in the backwoods of New Hampshire where I spend time hiking, reading, and playing more Yahtzee than any human being should be allowed. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

Leave a Voicemail

Do you feel like you just need a solid content marketing plan and you'll be good to go? Do you struggle to plan and knowing where to start?

"It'll all be great, you just need a plan," they say...

But how on earth are you actually supposed to make a content and marketing plan that you can execute and follow through on? Where do you start? What should you include? How specific and granular do you get? 

In this episode, I'm going to give you some ideas for planning content and marketing that you can apply for yourself. My hope is that it inspires you to plan for 2025 to be your best, most consistent, abundant year yet!

In this episode: 

  • Reflecting on your year to move forward more intentionally 
  • Conducting a marketing and commitments audit 
  • Planning 3 months at a time for content marketing success
  • Alternative ways to apply your plan 
  • How to use AI to map out your marketing blueprint
  • And more! 

Resources and Links Mentioned: 
👉🏻 Extended Show Notes: Reflection Q's and Prompts:

  1. What are 3 things that at this time next year I’d like to be celebrating in my business?
  2. What do you REALLY want to bring into the world this year!? What do you want to build? Become? Create? Spark in others?
  3. Where do you want your business to take you in the coming year?
  4. What’s gone well this year in your marketing and business as a whole?
  5. What new things did you try?
  6. What new ways did you collaborate and connect with others?
  7. What are you celebrating from the past year? Or a goal you’ve achieved?
  8. What types of clients did you work with, and how did you feel about them?
  9. What’s something you need to let go of to move forward? 

Current Marketing Audit

List out ALL marketing platforms, all ongoing commitments for content, networking, client work, and any other obligations in your business. 

  • How’s it going? Do you like it? Loathe it? Is it working? What might need to shift?
  • If you’re unable to be consistent with how often you set out to do something, well, why? Are you doing too MANY things and need to cut some out? Do you love it all and you’re ready to rinse and repeat? 

AI Planning Prompts

Provided by Alesia Galati of Galati Media and the Listeners to Leads Podcast 

“Let’s work on planning the visibility strategy for [year] for my business.

My quarterly visibility goals are:

1. Goal one 

2. Goal two 

3. Goal three

What do you need to know about my business before we get planning?”

From there, it will ask questions about your business, clients, and perhaps your current strategy.

Ask it to provide you a thorough client avatar and choose from any of the following next steps to prompt it with: 

  •  “Refine my target audience: Let’s delve deeper into my ideal client’s pain points, motivations, and online behavior to ensure my visibility efforts are reaching the right people.”
  •  “Develop a content strategy: Create me a plan for consistently creating and repurposing high-quality content that attracts, engages, and converts my target audience.”
  •  “Optimize my website and online presence: Help me ensure your website and social media profiles are optimized for lead generation and showcase my expertise.”  
  •  “Create a promotional calendar: Map out my visibility activities for the year, including workshops, free resource releases, low-ticket offer promotions, and guest appearances.” <– Fill those in for your specific business goals. 

 Alesia Galati of Galati Media, Host of Listeners to Leads & Successful Podcasting Unlocked

About Me, Let's Connect!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. I live in the backwoods of New Hampshire where I spend time hiking, reading, and playing more Yahtzee than any human being should be allowed. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-16079214 Tue, 26 Nov 2024 03:00:00 -0500 1921 full false Reels vs. Stories, pivoting with confidence, platform overwhelm, and more! Reels vs. Stories, pivoting with confidence, platform overwhelm, and more! Text Emily!

Leave a Voicemail

This week, we're diving into questions I get asked often as a marketing consultant and copywriter + questions submitted by listeners like you!

In this episode, I answer:

  •  How to confidently decide on and share a pivot in your business? 
  • Questions to help you choose when to keep and when to let go of: services and products, clients, prices, collaborations, events, marketing platforms, and more! 
  • How do you ACTUALLY build know, like, and trust? 
  • Is LinkedIn dead? 
  • Is blogging still a thing? 
  • Is Facebook cool? 
  • Reels vs. Stories - which should I focus on? 

Resources and Links Mentioned: 

Big thanks to listener, Julie Hartman, for some of today's questions
She Built This podcast episode on Leveraging Linkedin with Marietta Gentles Crawford
👉🏻 Extended Show Notes with Reflection Questions

About Me & Let's Connect!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. I live with my husband Jason in the backwoods of New Hampshire where we spend time reading, hiking, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

Leave a Voicemail

This week, we're diving into questions I get asked often as a marketing consultant and copywriter + questions submitted by listeners like you!

In this episode, I answer:

  •  How to confidently decide on and share a pivot in your business? 
  • Questions to help you choose when to keep and when to let go of: services and products, clients, prices, collaborations, events, marketing platforms, and more! 
  • How do you ACTUALLY build know, like, and trust? 
  • Is LinkedIn dead? 
  • Is blogging still a thing? 
  • Is Facebook cool? 
  • Reels vs. Stories - which should I focus on? 

Resources and Links Mentioned: 

Big thanks to listener, Julie Hartman, for some of today's questions
She Built This podcast episode on Leveraging Linkedin with Marietta Gentles Crawford
👉🏻 Extended Show Notes with Reflection Questions

About Me & Let's Connect!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. I live with my husband Jason in the backwoods of New Hampshire where we spend time reading, hiking, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-16040327 Tue, 19 Nov 2024 03:00:00 -0500 1916 full false What a Tattoo Taught Me About Business What a Tattoo Taught Me About Business Text Emily!

Leave a Voicemail

Spoiler alert: I recently got my first tattoo!

Not only am I very happy with my new ink, the experience also gave me a ton of insight into the overwhelm many of our clients and customers experience when trying to determine who to choose and work with! 

Today, I bring you a personal story that taught me valuable lessons about business, standing out, sharing your values, decision-making, and more! 

  • Our clients feel overwhelmed by choices 
  • How to consider their decision-making process in what you share 
  • Building trust through responsiveness, clarity, and connection
  • Even if we check all the boxes, they might still say no!
  • You never know who's watching and waiting on every word 
  • Setting clear expectations for communication
  • How to stand out amidst a noisy marketplace by being YOU 
  • And more! 

Resources Mentioned:
Link to my Substack (sheer fun, you won't find business chat here!!)
Recent Episode: Four Buyer Mindsets to Consider in Your Business

The tattoo artist: Rebeka Chase at Brass & Briar in Portland, ME

About Me:
Connect with ME!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. I'm an auntie, sister, daughter, and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing more Yahtzee than any human being should be allowed. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Text Emily!

Leave a Voicemail

Spoiler alert: I recently got my first tattoo!

Not only am I very happy with my new ink, the experience also gave me a ton of insight into the overwhelm many of our clients and customers experience when trying to determine who to choose and work with! 

Today, I bring you a personal story that taught me valuable lessons about business, standing out, sharing your values, decision-making, and more! 

  • Our clients feel overwhelmed by choices 
  • How to consider their decision-making process in what you share 
  • Building trust through responsiveness, clarity, and connection
  • Even if we check all the boxes, they might still say no!
  • You never know who's watching and waiting on every word 
  • Setting clear expectations for communication
  • How to stand out amidst a noisy marketplace by being YOU 
  • And more! 

Resources Mentioned:
Link to my Substack (sheer fun, you won't find business chat here!!)
Recent Episode: Four Buyer Mindsets to Consider in Your Business

The tattoo artist: Rebeka Chase at Brass & Briar in Portland, ME

About Me:
Connect with ME!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. I'm an auntie, sister, daughter, and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing more Yahtzee than any human being should be allowed. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack

]]> Emily Aborn Buzzsprout-16040177 Tue, 12 Nov 2024 03:00:00 -0500 2098 full false 6 Ideas to Make Marketing Less Dreadful 6 Ideas to Make Marketing Less Dreadful Text Emily!

Many entrepreneurs and small business owners I talk to DREAD creating content. 

I hear all the reasons: 

  • You get stuck thinking of ideas 
  • You overthinking everything
  • You feel overwhelmed by it
  • You think you need to plan everything perfectly
  • You think everything needs to be perfect, impactful, helpful, valuable, business-related
  • You don't enjoy writing, recording podcasts, sending emails, posting to social media, [fill in the blank here with whatever YOU loathe] 
  • And more! 

In November (National Podcast Host Month!), we're keeping things light, bright, and FUN here on the Content with Character podcast. Today, we're kicking off the fun with 6 ideas to make content creation less stressful, more enjoyable, and far more FUN (yes, it's possible!) 

Join me in this episode for six ideas on making your marketing less dreadful and how it gets a lot more fun when you: 

  1. Dance to the beat of your own drum 
  2. Stop batching (or start batching!) 
  3. Follow your curiosity and excitement 
  4. Use stories from your everyday life and business 
  5. Find a friend or loyal sidekick 
  6. Use prompts 

👉🏻 PLUS, a FREEBIE bonus download with my 20+ Content Writing Prompts to get you started on having more fun right away!


Resources Mentioned

💃🏻 Emily's FREE, no-strings-attached Content Writing Prompts Download

Bring New Life to Your Content episode of The Entrepreneur's Cafe with Erica Ross-Krieger

Four Stories to Share in Your Content (Content with Character Episode from April 2024) 

Connect with Me!
Need help to bring YOUR stories and Content some fresh life?!? Book a Content Strategy Session with Me HERE!

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack (for fun only!)
Leave a Voice Mail for the Show
Book a Strategy Session with Me

Who Am I?
I'm a Copywriter, Speaker, and Podcast Host of Content with Character. When it comes to marketing and content creation, I practice what I teach! Over the past decade, I've run brick-and-mortar and online businesses and implemented for myself to grow my businesses. I've worked with 100+ industries as a copywriter, helping 1,000's of individuals write original copy they feel confident sharing. I live in NH with my husband, Jason, and our dog, Clyde. 

]]> Text Emily!

Many entrepreneurs and small business owners I talk to DREAD creating content. 

I hear all the reasons: 

  • You get stuck thinking of ideas 
  • You overthinking everything
  • You feel overwhelmed by it
  • You think you need to plan everything perfectly
  • You think everything needs to be perfect, impactful, helpful, valuable, business-related
  • You don't enjoy writing, recording podcasts, sending emails, posting to social media, [fill in the blank here with whatever YOU loathe] 
  • And more! 

In November (National Podcast Host Month!), we're keeping things light, bright, and FUN here on the Content with Character podcast. Today, we're kicking off the fun with 6 ideas to make content creation less stressful, more enjoyable, and far more FUN (yes, it's possible!) 

Join me in this episode for six ideas on making your marketing less dreadful and how it gets a lot more fun when you: 

  1. Dance to the beat of your own drum 
  2. Stop batching (or start batching!) 
  3. Follow your curiosity and excitement 
  4. Use stories from your everyday life and business 
  5. Find a friend or loyal sidekick 
  6. Use prompts 

👉🏻 PLUS, a FREEBIE bonus download with my 20+ Content Writing Prompts to get you started on having more fun right away!


Resources Mentioned

💃🏻 Emily's FREE, no-strings-attached Content Writing Prompts Download

Bring New Life to Your Content episode of The Entrepreneur's Cafe with Erica Ross-Krieger

Four Stories to Share in Your Content (Content with Character Episode from April 2024) 

Connect with Me!
Need help to bring YOUR stories and Content some fresh life?!? Book a Content Strategy Session with Me HERE!

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack (for fun only!)
Leave a Voice Mail for the Show
Book a Strategy Session with Me

Who Am I?
I'm a Copywriter, Speaker, and Podcast Host of Content with Character. When it comes to marketing and content creation, I practice what I teach! Over the past decade, I've run brick-and-mortar and online businesses and implemented for myself to grow my businesses. I've worked with 100+ industries as a copywriter, helping 1,000's of individuals write original copy they feel confident sharing. I live in NH with my husband, Jason, and our dog, Clyde. 

]]> Emily Aborn Buzzsprout-16036176 Tue, 05 Nov 2024 03:00:00 -0500 1455 full false 4 Creative Ways to "Network" (fresh ideas for connecting with others) 4 Creative Ways to "Network" (fresh ideas for connecting with others) Text Emily!

Love it, loathe it, feel meh about it… networking is STILL a huge key to growing a successful business.

We can't just set it and forget it when it comes to our marketing and content, we also need to be fostering community and cultivating relationships.

Ahem, meeting people.

If that sounds unfun to you, I'm hoping THIS episode makes it a little funner. With four fresh ideas for building your network, no matter where you fall on the introvert-extrovert spectrum.

Ready to get inspired and equipped for making new friends?

Inside the episode: 

  • Why relationships and making connections matter (now more than ever!) 
  • Why I like to think outta' the box when it comes to "networking" 
  • How to use collaborations as a networking tool  
  • Why I LOVE podcast guesting (pro tip: I'm loving my experience with PodMatch!) 
  • Using social media creatively to connect with others
  • Who makes a good fit for "micro networking" and how to apply it to your business
  • It's ok to connect repeatedly with the same people! Consistency can build deeper relationships. 
  • And more! 

Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES
Andréa Jones Mindful Marketing episode on The Dark Social
Melissa Snow's Powerful Women Rising episode on How to Let Other People Network Like Humans Too

Connect with ME!
Text Me!
Leave a Voicemail

Hi! I'm Emily Aborn, wife, auntie, sister, Copywriter, Speaker, and host of this very podcast you're listening to When I'm not helping small business owners build community and relationship-based businesses, you can usually find me:

🥾 Adventuring in the woods with my husband Jason or friends
🙋🏻‍♀️ Competing against the Jeopardy contestants (from the couch, of course!),
🛌 Or trying to sleep past 6am.

I'm glad you're here and can't WAIT to learn all about YOU! 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack (sheerly for FUN!)

]]> Text Emily!

Love it, loathe it, feel meh about it… networking is STILL a huge key to growing a successful business.

We can't just set it and forget it when it comes to our marketing and content, we also need to be fostering community and cultivating relationships.

Ahem, meeting people.

If that sounds unfun to you, I'm hoping THIS episode makes it a little funner. With four fresh ideas for building your network, no matter where you fall on the introvert-extrovert spectrum.

Ready to get inspired and equipped for making new friends?

Inside the episode: 

  • Why relationships and making connections matter (now more than ever!) 
  • Why I like to think outta' the box when it comes to "networking" 
  • How to use collaborations as a networking tool  
  • Why I LOVE podcast guesting (pro tip: I'm loving my experience with PodMatch!) 
  • Using social media creatively to connect with others
  • Who makes a good fit for "micro networking" and how to apply it to your business
  • It's ok to connect repeatedly with the same people! Consistency can build deeper relationships. 
  • And more! 

Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES
Andréa Jones Mindful Marketing episode on The Dark Social
Melissa Snow's Powerful Women Rising episode on How to Let Other People Network Like Humans Too

Connect with ME!
Text Me!
Leave a Voicemail

Hi! I'm Emily Aborn, wife, auntie, sister, Copywriter, Speaker, and host of this very podcast you're listening to When I'm not helping small business owners build community and relationship-based businesses, you can usually find me:

🥾 Adventuring in the woods with my husband Jason or friends
🙋🏻‍♀️ Competing against the Jeopardy contestants (from the couch, of course!),
🛌 Or trying to sleep past 6am.

I'm glad you're here and can't WAIT to learn all about YOU! 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack (sheerly for FUN!)

]]> Emily Aborn Buzzsprout-15995184 Tue, 29 Oct 2024 03:00:00 -0400 1721 full false Wait, is that True!? The 4 Gates of Speech for Your Content Marketing Wait, is that True!? The 4 Gates of Speech for Your Content Marketing Text Emily!

The Four Gates of Speech is a framework/philosophy for communication attributed to Rumi. A concept coming from the Sufi mystic tradition, it's a filtering system for your words to ensure: wise, intentional, and kind communication. 

In this episode, I apply this concept to content creation and what you're sharing in your marketing. 

Communication is KEY in this episode, as we dive into: 

  • The Four Gates of Speech: True, Necessary, Kind, the Right Timing
  • Why ensuring what you're sharing is true is more important than ever 
  • Asking why before you post
  • How to be kinder in your marketing 
  • Ideas for determining when to hold em' and when to fold em' 
  • And more! 

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” Hans Hofmann

Connect with ME!
Text Me!
Leave a Voicemail

Hi! I'm Emily Aborn, wife, auntie, Copywriter, Speaker, and host of this very podcast you're listening to. When I'm not helping small business owners build community and relationship-based businesses, you can usually find me:

🥾 Adventuring in the woods with my husband Jason or friends
🙋🏻‍♀️ Competing against the Jeopardy contestants (from the couch, of course!),
🛌 Or trying to sleep past 6am.

I'm glad you're here and can't WAIT to learn all about YOU! 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack (for FUN!) 

]]> Text Emily!

The Four Gates of Speech is a framework/philosophy for communication attributed to Rumi. A concept coming from the Sufi mystic tradition, it's a filtering system for your words to ensure: wise, intentional, and kind communication. 

In this episode, I apply this concept to content creation and what you're sharing in your marketing. 

Communication is KEY in this episode, as we dive into: 

  • The Four Gates of Speech: True, Necessary, Kind, the Right Timing
  • Why ensuring what you're sharing is true is more important than ever 
  • Asking why before you post
  • How to be kinder in your marketing 
  • Ideas for determining when to hold em' and when to fold em' 
  • And more! 

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” Hans Hofmann

Connect with ME!
Text Me!
Leave a Voicemail

Hi! I'm Emily Aborn, wife, auntie, Copywriter, Speaker, and host of this very podcast you're listening to. When I'm not helping small business owners build community and relationship-based businesses, you can usually find me:

🥾 Adventuring in the woods with my husband Jason or friends
🙋🏻‍♀️ Competing against the Jeopardy contestants (from the couch, of course!),
🛌 Or trying to sleep past 6am.

I'm glad you're here and can't WAIT to learn all about YOU! 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack (for FUN!) 

]]> Emily Aborn Buzzsprout-15913047 Tue, 22 Oct 2024 03:00:00 -0400 1103 full false The Four Tendencies for Your Marketing The Four Tendencies for Your Marketing Text Emily!

Leave a Voice Mail for the Show!

We all face two both outer and inner expectations in life. 

Outer expectations are things like replying to that text your friend sent you, a client deadline, bringing the dish you promised your sister you would for Thanksgiving dinner...

Inner expectations are your rules, promises, or notes to self: ie. resolutions, goals, habits, etc.

How you approach and manage these expectations impacts your productivity, consistency, follow-through, and achieving your goals and dreams. 

AND your marketing actions! 

In this episode, we get into Gretchen Rubin's Four Tendencies Framework and show you the strengths and weaknesses of being: 

  • The Upholder
  • The Obliger
  • The Questioner
  • The Rebel 

We'll discuss how to determine which of the four tendencies is yours and some strategies and ideas for improving your outcomes!

Resources Mentioned:
Lisa Zawrotny (Productivity Coach who helps people using this framework!)  
Gretchen Rubin's Four Tendencies quiz 👩🏻‍💻
Gretchen Rubin's The Four Tendencies book 📚
My article on Substack about Marie Kondo-ing my tracking

About Me & Let's Connect! 👋🏼
I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. Our little family (me, my husband Jason, and our dog Clyde) thrive in the backwoods of New Hampshire where we spend time hiking, reading, competing with Jeopardy contestants, and playing Crib Wars (IYKYK).

Text Me!
Leave a Voicemail

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!

]]> Text Emily!

Leave a Voice Mail for the Show!

We all face two both outer and inner expectations in life. 

Outer expectations are things like replying to that text your friend sent you, a client deadline, bringing the dish you promised your sister you would for Thanksgiving dinner...

Inner expectations are your rules, promises, or notes to self: ie. resolutions, goals, habits, etc.

How you approach and manage these expectations impacts your productivity, consistency, follow-through, and achieving your goals and dreams. 

AND your marketing actions! 

In this episode, we get into Gretchen Rubin's Four Tendencies Framework and show you the strengths and weaknesses of being: 

  • The Upholder
  • The Obliger
  • The Questioner
  • The Rebel 

We'll discuss how to determine which of the four tendencies is yours and some strategies and ideas for improving your outcomes!

Resources Mentioned:
Lisa Zawrotny (Productivity Coach who helps people using this framework!)  
Gretchen Rubin's Four Tendencies quiz 👩🏻‍💻
Gretchen Rubin's The Four Tendencies book 📚
My article on Substack about Marie Kondo-ing my tracking

About Me & Let's Connect! 👋🏼
I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. Our little family (me, my husband Jason, and our dog Clyde) thrive in the backwoods of New Hampshire where we spend time hiking, reading, competing with Jeopardy contestants, and playing Crib Wars (IYKYK).

Text Me!
Leave a Voicemail

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!

]]> Emily Aborn Buzzsprout-15913010 Tue, 15 Oct 2024 03:00:00 -0400 1826 full false Are you a Pioneer, Producer, Professor, or Planner? Expanding your genius zone Are you a Pioneer, Producer, Professor, or Planner? Expanding your genius zone Text Emily!

Most businesses are generating at least SOME form of content. Which, drumroll please... means that most business owners are also Content Creators. 

In this episode, I share four varieties of content creators, the four genius zones of business owners. My goal is to help you see and celebrate your main strengths and then expand your comfort zone ever so slightly as you add in new skills (and players) to grow even more.

What you'll learn: 

  • 4 types of content creators: Pioneer, Producer, Professor, and Planner 
  • Key strengths and weaknesses to help you identify which zone of genius is yours 
  • Some ideas and strategies for speaking to each type and providing offerings that can help them overcome their challenges
  • How to start taking steps to expand your comfort zone 
  • And more! 

Resources & Links Mentioned
Terri Trespicio's article, "How to Grow and Expand without Leaving Your Comfort Zone"

Brain Bump App

A Web Designer, a Copywriter, and an SEO Strategist Walk into a Bar [LIVE] -hosted by Barb Davids of the Small Business Sweet Spot Podcast and Compass Digital Strategies: 

YouTube LIVE Premiering Thursday 10.10.24 at 10:30am (ET)
LinkedIn LIVE Premiering Thursday 10.10.24 at 10:30am (ET)

About Yours Truly:
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.

Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Book a Strategy Session with Me!
Leave a Voice Message

Things I'm loving right now (affiliate links):
PodMatch - podcast guesting and hosting matchmaker!
Honeybook - client management portal where everything is cohesive and streamlined

]]> Text Emily!

Most businesses are generating at least SOME form of content. Which, drumroll please... means that most business owners are also Content Creators. 

In this episode, I share four varieties of content creators, the four genius zones of business owners. My goal is to help you see and celebrate your main strengths and then expand your comfort zone ever so slightly as you add in new skills (and players) to grow even more.

What you'll learn: 

  • 4 types of content creators: Pioneer, Producer, Professor, and Planner 
  • Key strengths and weaknesses to help you identify which zone of genius is yours 
  • Some ideas and strategies for speaking to each type and providing offerings that can help them overcome their challenges
  • How to start taking steps to expand your comfort zone 
  • And more! 

Resources & Links Mentioned
Terri Trespicio's article, "How to Grow and Expand without Leaving Your Comfort Zone"

Brain Bump App

A Web Designer, a Copywriter, and an SEO Strategist Walk into a Bar [LIVE] -hosted by Barb Davids of the Small Business Sweet Spot Podcast and Compass Digital Strategies: 

YouTube LIVE Premiering Thursday 10.10.24 at 10:30am (ET)
LinkedIn LIVE Premiering Thursday 10.10.24 at 10:30am (ET)

About Yours Truly:
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.

Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Book a Strategy Session with Me!
Leave a Voice Message

Things I'm loving right now (affiliate links):
PodMatch - podcast guesting and hosting matchmaker!
Honeybook - client management portal where everything is cohesive and streamlined

]]> Emily Aborn Buzzsprout-15858127 Tue, 08 Oct 2024 03:00:00 -0400 1750 full false 4 Buyer Mindsets to Consider in Your Business 4 Buyer Mindsets to Consider in Your Business Text Emily!

"Nothing works for everyone, and nothing works all the time. This is why traditional marketing does not work for most people because they assume the rules are the same." - Scott Oldford 

I've shared before about various stages your clients and community might be in terms of awareness of what you offer (Symptom, Problem, Solution Aware). In this episode, we're going a level deeper and looking at why it doesn't work to use a one-size-fits-all for your unique people AND across your marketing. 

We're diving into Scott Oldford's 4 Hidden Levels of Consciousness and discussing how to blend marketing that speaks to Reactive, Willful, Intellectual, and Intuitive buyers. 

In the episode: 

  • Introduction to the 4 Hidden Levels of Consciousness
  • The marketing that appeals to Reactive buyers
  • How to ensure you're speaking to Willful buyers and have offers to move them up the levels 
  • How to better connect with the Intellectual and Intuitive buyer types 
  • Friendly reminder: some people won't like ANYTHING you do! Some people will love ALL of it! Find your people and be YOU. 
  • And more! 

Resources Mentioned:
Pain, Problem, Solution: What are they feeling? Episode
Scott Oldford's Article "The 4 Hidden Levels of Consciousness for Marketing Your Online Business"

Connect with ME!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. Obsessions include: dogs, cats, books, family, journals, pens, socks, and my Jason (aka my favorite person in the whole world). We live in the backwoods of New Hampshire, where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Text Emily!

"Nothing works for everyone, and nothing works all the time. This is why traditional marketing does not work for most people because they assume the rules are the same." - Scott Oldford 

I've shared before about various stages your clients and community might be in terms of awareness of what you offer (Symptom, Problem, Solution Aware). In this episode, we're going a level deeper and looking at why it doesn't work to use a one-size-fits-all for your unique people AND across your marketing. 

We're diving into Scott Oldford's 4 Hidden Levels of Consciousness and discussing how to blend marketing that speaks to Reactive, Willful, Intellectual, and Intuitive buyers. 

In the episode: 

  • Introduction to the 4 Hidden Levels of Consciousness
  • The marketing that appeals to Reactive buyers
  • How to ensure you're speaking to Willful buyers and have offers to move them up the levels 
  • How to better connect with the Intellectual and Intuitive buyer types 
  • Friendly reminder: some people won't like ANYTHING you do! Some people will love ALL of it! Find your people and be YOU. 
  • And more! 

Resources Mentioned:
Pain, Problem, Solution: What are they feeling? Episode
Scott Oldford's Article "The 4 Hidden Levels of Consciousness for Marketing Your Online Business"

Connect with ME!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. Obsessions include: dogs, cats, books, family, journals, pens, socks, and my Jason (aka my favorite person in the whole world). We live in the backwoods of New Hampshire, where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Emily Aborn Buzzsprout-15832511 Tue, 01 Oct 2024 03:00:00 -0400 1947 full false The Perfect Blend: Art & Science in Your Business and Website The Perfect Blend: Art & Science in Your Business and Website Text Emily!

I often say, "Great copy is a blend of art and science!" Today, I want to show how this concept applies to our business as a whole, and how we often weave art and science together for a successful business and website. 

A little creativity and artistic sprinkle over here, a beaker, and some chemical explosions over there, and voila - you’ve got yourself an entrepreneur. 

In this episode, we cover specifics on the art and science of websites and show you how it applies throughout your business. You'll have all the info you need to determine whether or not yours is bringing the two together in the way you want! 

Get out your favorite paintbrush and best beaker, and let's dive in to learn:

  • What a win-win-win collaboration in action looks like 
  • 5 Elements that work together for a successful business 
  • 4 Components of science to bring into your business and website 
  • 3 Artistic touches to sprinkle throughout your business and website 
  • Additional ideas for blending art and science together as an entrepreneur 
  • And more! 

Resources and Links Mentioned:
Guest Blog: A Successful Website Blends Art & Science

Website Designers Mentioned:
Alethea Copelas' Inspired Website Design (Wix) 
Robyn White, RDW Design Studio (WordPress)
Jenny Belanger, Jenny-B Designs (WordPress)
Lindsey Masterson, Cheetah Design Studio (WordPress)
Teresa Schlup, Caffeine Creative (WordPress & Squarespace)

SEO Resources:
Small Business Sweet Spot Podcast with Barb Davids
Barb Davids of Compass Digital Strategies
Talk Copy to Me Podcast, Erin Ollila
Robyn White of RDW Design Studio (SEO Audit)

Let's Connect & About Me!

Hi! I'm Emily Aborn, a Copywriter, Podcast Host, and Speaker by day and by night... an avid reader and lover of Norwegian crime shows by night. 

I work with small business owners to blend their art and science together for copy and content that's distinctly YOU! I've worked with 122+ industries and 1,000's of individuals and can't WAIT to connect with YOU!

Leave a Voice Message

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Text Emily!

I often say, "Great copy is a blend of art and science!" Today, I want to show how this concept applies to our business as a whole, and how we often weave art and science together for a successful business and website. 

A little creativity and artistic sprinkle over here, a beaker, and some chemical explosions over there, and voila - you’ve got yourself an entrepreneur. 

In this episode, we cover specifics on the art and science of websites and show you how it applies throughout your business. You'll have all the info you need to determine whether or not yours is bringing the two together in the way you want! 

Get out your favorite paintbrush and best beaker, and let's dive in to learn:

  • What a win-win-win collaboration in action looks like 
  • 5 Elements that work together for a successful business 
  • 4 Components of science to bring into your business and website 
  • 3 Artistic touches to sprinkle throughout your business and website 
  • Additional ideas for blending art and science together as an entrepreneur 
  • And more! 

Resources and Links Mentioned:
Guest Blog: A Successful Website Blends Art & Science

Website Designers Mentioned:
Alethea Copelas' Inspired Website Design (Wix) 
Robyn White, RDW Design Studio (WordPress)
Jenny Belanger, Jenny-B Designs (WordPress)
Lindsey Masterson, Cheetah Design Studio (WordPress)
Teresa Schlup, Caffeine Creative (WordPress & Squarespace)

SEO Resources:
Small Business Sweet Spot Podcast with Barb Davids
Barb Davids of Compass Digital Strategies
Talk Copy to Me Podcast, Erin Ollila
Robyn White of RDW Design Studio (SEO Audit)

Let's Connect & About Me!

Hi! I'm Emily Aborn, a Copywriter, Podcast Host, and Speaker by day and by night... an avid reader and lover of Norwegian crime shows by night. 

I work with small business owners to blend their art and science together for copy and content that's distinctly YOU! I've worked with 122+ industries and 1,000's of individuals and can't WAIT to connect with YOU!

Leave a Voice Message

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Emily Aborn Buzzsprout-15761925 Tue, 24 Sep 2024 03:00:00 -0400 1877 full false What to Do When You've Been "Phoning it in" What to Do When You've Been "Phoning it in" Text Emily!

The phrases "mailing it in" or "phoning it in" have been used interchangeably and were first used to describe someone who didn’t show up to work and instead mailed or phoned it in from afar. 

Nowadays a lot of us work virtually or remotely and may not have the need to be physically present, but where it gets sticky is when we get detached, lack care, find ourselves going through the motions, and doing the bare minimum. 

Checking boxes without enthusiasm or excitement. 

In this episode: 

  • What phoning it in is and isn't 
  • Where we might be tempted to show up lackluster
  • Why we sometimes mail it in
  • How to bounce back and reinvigorate your approach 
  • And more! 

Links & Resources Mentioned:
✔️ My Strategy Sessions
✔️ Jenny Belanger's Website Design Made Simple Podcast

Reflection Questions: 

  • Have I been mailing it in? If so, in what areas? How has it manifested? 
  • How do I feel about my current level of engagement with my business? Am I proud of what I’m putting out there? Am I being authentic in how I’m showing up? 
  • When was the last time I felt truly connected to my work? What contributed to that feeling? 
  • What’s one area of my business that needs more attention and care?
  • Do I feel like I’m achieving my potential? Feeling fulfilled? If not, what’s next or what can I dream possible for what’s next? 

Connect with Me:
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.

Fun facts: I live in NH where the grass really is greener. I can type 86 words a minute. My favorite trio is me, my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.

Leave a Voice Message

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Book a Strategy Session with ME!

AzL6ETuoGPM1br7GAbWe

]]> Text Emily!

The phrases "mailing it in" or "phoning it in" have been used interchangeably and were first used to describe someone who didn’t show up to work and instead mailed or phoned it in from afar. 

Nowadays a lot of us work virtually or remotely and may not have the need to be physically present, but where it gets sticky is when we get detached, lack care, find ourselves going through the motions, and doing the bare minimum. 

Checking boxes without enthusiasm or excitement. 

In this episode: 

  • What phoning it in is and isn't 
  • Where we might be tempted to show up lackluster
  • Why we sometimes mail it in
  • How to bounce back and reinvigorate your approach 
  • And more! 

Links & Resources Mentioned:
✔️ My Strategy Sessions
✔️ Jenny Belanger's Website Design Made Simple Podcast

Reflection Questions: 

  • Have I been mailing it in? If so, in what areas? How has it manifested? 
  • How do I feel about my current level of engagement with my business? Am I proud of what I’m putting out there? Am I being authentic in how I’m showing up? 
  • When was the last time I felt truly connected to my work? What contributed to that feeling? 
  • What’s one area of my business that needs more attention and care?
  • Do I feel like I’m achieving my potential? Feeling fulfilled? If not, what’s next or what can I dream possible for what’s next? 

Connect with Me:
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.

Fun facts: I live in NH where the grass really is greener. I can type 86 words a minute. My favorite trio is me, my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.

Leave a Voice Message

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Book a Strategy Session with ME!

AzL6ETuoGPM1br7GAbWe

]]> Emily Aborn Buzzsprout-15747797 Tue, 17 Sep 2024 03:00:00 -0400 2249 full false Adventures in Podcast Hosting (your frequently asked questions, answered!) Adventures in Podcast Hosting (your frequently asked questions, answered!) Text Emily!

Looking to start a podcast or be an even better podcast host? This episode is a montage of lessons learned after six years of hosting experience. You'll gain insights on content creation, podcast marketing, finding guests, advocating for your listeners, frequency and consistency, and more! 

Inside the episode: 

  • Should you start a podcast? 
  • Is the podcast market too saturated to fit yours? 
  • A few reasons to start your podcast 
  • How much time does it take to host a podcast and what kind of consistency should you maintain? 
  • Ideas for formatting your show, planning content, guest considerations
  • And more! 

Resources & Links Mentioned:
🎙️ Alesia Galati's Listeners to Leads Podcast
🎙️ Mark Hirschberg's Episode on Listeners to Leads, "Escape the Social Media Hamster Wheel"
🎙️ PodMatch*
🎙️ Podcast Guest Collaboration Facebook Community
🎙️ Alesia Galati's Strategy Session 

About YOUR Podcast Host, Emily Aborn: 
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.

Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.

Leave a Voice Message

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Book a Strategy Session with ME!

*PodMatch link is an affiliate link meaning I get a couple buckarooskis tossed my way if you join. Gotta' disclose it up front according to the higher-ups, but that said, I am a big fan of the platform or else I wouldn't share about it in the way I do. 

]]> Text Emily!

Looking to start a podcast or be an even better podcast host? This episode is a montage of lessons learned after six years of hosting experience. You'll gain insights on content creation, podcast marketing, finding guests, advocating for your listeners, frequency and consistency, and more! 

Inside the episode: 

  • Should you start a podcast? 
  • Is the podcast market too saturated to fit yours? 
  • A few reasons to start your podcast 
  • How much time does it take to host a podcast and what kind of consistency should you maintain? 
  • Ideas for formatting your show, planning content, guest considerations
  • And more! 

Resources & Links Mentioned:
🎙️ Alesia Galati's Listeners to Leads Podcast
🎙️ Mark Hirschberg's Episode on Listeners to Leads, "Escape the Social Media Hamster Wheel"
🎙️ PodMatch*
🎙️ Podcast Guest Collaboration Facebook Community
🎙️ Alesia Galati's Strategy Session 

About YOUR Podcast Host, Emily Aborn: 
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.

Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.

Leave a Voice Message

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Book a Strategy Session with ME!

*PodMatch link is an affiliate link meaning I get a couple buckarooskis tossed my way if you join. Gotta' disclose it up front according to the higher-ups, but that said, I am a big fan of the platform or else I wouldn't share about it in the way I do. 

]]> Emily Aborn Buzzsprout-15669694 Tue, 10 Sep 2024 03:00:00 -0400 1797 full false Standing Out as a Podcast Guest Standing Out as a Podcast Guest Text Emily!

Over the past decade, I've had many opportunities to be a podcast guest and connect with hundreds of hosts across the globe.

This year, I've been having a great time exploring and experimenting on PodMatch and elsewhere as I focus even MORE on offering value as a podcast guest. 

In this episode, I share a few pitching tips, guesting tips, do's, maybe don'ts, and lessons learned from the other side of the microphone. If you want to be a memorable podcast guest and increase your opportunities, this episode is for you! 

Specific highlights: 

  • The value of podcast guesting 
  • Who podcast guesting is for
  • Who podcast guesting may not be for
  • Where to find podcast guesting opportunities 
  • Pitching
  • General guesting tips 
  • Collaborative reminders
  • How I can help you be a podcast guest if you want more support
  • And more! 

Resources and Links Mentioned (fair warning: there are a lot!)
🎙️ PodMatch*
🎙️ Fox Talks Business Podcast
🎙️ Podcast Guest Collaboration Facebook Community
🎙️ Book a Strategy Session with Me!
🎙️ My Spotify Guesting Playlist (as an example)

About Yours Truly:
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.

Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.

Leave a Voice Message

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Book a Strategy Session with Me!

*PodMatch link is an affiliate link meaning I get a couple buckarooskis tossed my way if you join. Gotta' disclose it up front according to the higher ups, but that said, I am a big fan of the platform or else I wouldn't share about it in the way I do. 

]]> Text Emily!

Over the past decade, I've had many opportunities to be a podcast guest and connect with hundreds of hosts across the globe.

This year, I've been having a great time exploring and experimenting on PodMatch and elsewhere as I focus even MORE on offering value as a podcast guest. 

In this episode, I share a few pitching tips, guesting tips, do's, maybe don'ts, and lessons learned from the other side of the microphone. If you want to be a memorable podcast guest and increase your opportunities, this episode is for you! 

Specific highlights: 

  • The value of podcast guesting 
  • Who podcast guesting is for
  • Who podcast guesting may not be for
  • Where to find podcast guesting opportunities 
  • Pitching
  • General guesting tips 
  • Collaborative reminders
  • How I can help you be a podcast guest if you want more support
  • And more! 

Resources and Links Mentioned (fair warning: there are a lot!)
🎙️ PodMatch*
🎙️ Fox Talks Business Podcast
🎙️ Podcast Guest Collaboration Facebook Community
🎙️ Book a Strategy Session with Me!
🎙️ My Spotify Guesting Playlist (as an example)

About Yours Truly:
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.

Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.

Leave a Voice Message

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Book a Strategy Session with Me!

*PodMatch link is an affiliate link meaning I get a couple buckarooskis tossed my way if you join. Gotta' disclose it up front according to the higher ups, but that said, I am a big fan of the platform or else I wouldn't share about it in the way I do. 

]]> Emily Aborn Buzzsprout-15669135 Tue, 03 Sep 2024 03:00:00 -0400 2286 full false Collaborating with Confidence (5 ideas to help you start taking action) Collaborating with Confidence (5 ideas to help you start taking action) Text Emily!

Collaboration is one of the best and most rewarding ways to build and grow your business. 

It’s an out-of-the-box, not as-often-as-it-should-be talked about element of marketing which I want to give more attention and airtime! 

In this episode, I share five reminders for confident collaborations and some actions to take right away! I get into: 

  • The power of collaboration in your business
  • The dark side of collaboration 
  • Ideas on what a collaboration can consist of
  • 5 Reminders for confident collaborations 
  • Action steps to set your collaborations into motion right away!
  • And more! 

Resources & Links Mentioned: 
Join PodMatch with me! (please note: this is an affiliate link and I'm sharing PodMatch because I genuinely love it as a collaboration tool!)

Quote: “Love does not consist of gazing at each other, but in looking outward together in the same direction.” -Antoine de Saint Exupery

More episodes on collaboration:
She Built This podcast: Keys to Quality Collaborations: GOOD Collaborations with the RIGHT People!
She Built This podcast: When Collaborations Go Awry
Content with Character podcast: Speaking and Podcast Guesting for Increased Visibility 
Content with Character podcast: The Four Agreements of Collaboration 
Content with Character podcast: Get Picky About Your Collaborations in Business
Content with Character podcast: Client-Contractor Collaboration: The Ultimate Survival Guide 

Connect with Me! I love hearing from you!
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Book a Strategy Session with Me!

]]> Text Emily!

Collaboration is one of the best and most rewarding ways to build and grow your business. 

It’s an out-of-the-box, not as-often-as-it-should-be talked about element of marketing which I want to give more attention and airtime! 

In this episode, I share five reminders for confident collaborations and some actions to take right away! I get into: 

  • The power of collaboration in your business
  • The dark side of collaboration 
  • Ideas on what a collaboration can consist of
  • 5 Reminders for confident collaborations 
  • Action steps to set your collaborations into motion right away!
  • And more! 

Resources & Links Mentioned: 
Join PodMatch with me! (please note: this is an affiliate link and I'm sharing PodMatch because I genuinely love it as a collaboration tool!)

Quote: “Love does not consist of gazing at each other, but in looking outward together in the same direction.” -Antoine de Saint Exupery

More episodes on collaboration:
She Built This podcast: Keys to Quality Collaborations: GOOD Collaborations with the RIGHT People!
She Built This podcast: When Collaborations Go Awry
Content with Character podcast: Speaking and Podcast Guesting for Increased Visibility 
Content with Character podcast: The Four Agreements of Collaboration 
Content with Character podcast: Get Picky About Your Collaborations in Business
Content with Character podcast: Client-Contractor Collaboration: The Ultimate Survival Guide 

Connect with Me! I love hearing from you!
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Book a Strategy Session with Me!

]]> Emily Aborn Buzzsprout-15558318 Tue, 27 Aug 2024 03:00:00 -0400 1707 full false Firstborn Problems: How to Ask for Help (and what to consider before you do!) Firstborn Problems: How to Ask for Help (and what to consider before you do!) Text Emily!

Do you cringe when you have to ask for help as a business owner? 

Perhaps it's a concern over putting someone else out, a fear that they won't be able to do it as well as you can, a belief you need to be doing it all yourself, or something else that stands in your way of asking for the help you need. 

Most of us can only get so far before we need wave our white flag of surrender and get help and support in our businesses for: 

  • Administrative tasks 
  • Marketing and promotional guidance 
  • Creativity and design elements 
  • Strategic planning and development 
  • Event planning and coordination 
  • Legal and compliance needs 
  • Tech support and backend systems
  • And more! 

Not asking for help can cost you time, money, and energy. It can lead to burnout, stunted growth, decreased productivity, lesser quality, and missed opportunities. 

This episode will give you 5 best practices when asking for help so you can get the very best support for YOU, no matter the solution you're looking for! 

I share: 

  • Why we often struggle to ask for help in the first place 
  • Where we might need help and what it can cost us not to ask 
  • 5 Best practices for finding the right help 
  • FREE and low-cost resources when seeking out for your business 
  • And more! 

Resources & Links Mentioned:
My 104 Experiments Substack
Jenny Belanger's Blog: Substack vs. Blogging on Wordpress
Content with Character episode on Perfectionism
School of Self-Image by Tonya Leigh podcast episode "The Audacity to Ask"

NHSBDC
Hannah Grimes Center for Entrepreneurship Keene, NH
SCORE

Let's Connect:
Emily Aborn is a Content Copywriter and Podcast Host who helps small business owners by writing website copy, blogs, social media content banks, and more! She loves guiding others to build relationship and community-based businesses by creating deeper connections with the clients they love!

Website
Facebook
Instagram
LinkedIn
Leave a Voicemail 

]]> Text Emily!

Do you cringe when you have to ask for help as a business owner? 

Perhaps it's a concern over putting someone else out, a fear that they won't be able to do it as well as you can, a belief you need to be doing it all yourself, or something else that stands in your way of asking for the help you need. 

Most of us can only get so far before we need wave our white flag of surrender and get help and support in our businesses for: 

  • Administrative tasks 
  • Marketing and promotional guidance 
  • Creativity and design elements 
  • Strategic planning and development 
  • Event planning and coordination 
  • Legal and compliance needs 
  • Tech support and backend systems
  • And more! 

Not asking for help can cost you time, money, and energy. It can lead to burnout, stunted growth, decreased productivity, lesser quality, and missed opportunities. 

This episode will give you 5 best practices when asking for help so you can get the very best support for YOU, no matter the solution you're looking for! 

I share: 

  • Why we often struggle to ask for help in the first place 
  • Where we might need help and what it can cost us not to ask 
  • 5 Best practices for finding the right help 
  • FREE and low-cost resources when seeking out for your business 
  • And more! 

Resources & Links Mentioned:
My 104 Experiments Substack
Jenny Belanger's Blog: Substack vs. Blogging on Wordpress
Content with Character episode on Perfectionism
School of Self-Image by Tonya Leigh podcast episode "The Audacity to Ask"

NHSBDC
Hannah Grimes Center for Entrepreneurship Keene, NH
SCORE

Let's Connect:
Emily Aborn is a Content Copywriter and Podcast Host who helps small business owners by writing website copy, blogs, social media content banks, and more! She loves guiding others to build relationship and community-based businesses by creating deeper connections with the clients they love!

Website
Facebook
Instagram
LinkedIn
Leave a Voicemail 

]]> Emily Aborn Buzzsprout-15558223 Tue, 20 Aug 2024 03:00:00 -0400 2117 full false Step Aside, Perfectionism! We've got action to take Step Aside, Perfectionism! We've got action to take Text Emily!

Maybe you've convinced yourself that perfectionism is a good trait. I can definitely see that side of the coin too, trust me...

It means you have high standards, attention to detail, care about quality, have a strong appreciation doing things "right". It might reflect your goal-oriented, task-focused, reliable, forward-thinking, innovative side as you constantly look to make things BETTER.

And perfectionism can have some unwanted side effects: Procrastination, stopping you in the first place, causing you to question, doubt, overthink, second-guess, never share, never feel ready, never feel smart enough, good enough. It can strain relationships, take up a lot of energy, and can even lead to burnout. 

What would happen if we turn down the noise of perfectionism just 1%?

In the episode, we explore exactly that as we get into: 

  • Perfectionism defined by Julia Cameron in her book, The Artist's Way (p.119-120 quoted)
  • The upsides and downsides of being perfectionistic 
  • Three types of perfectionism that show up in our business 
  • How perfectionism can show up in marketing, collaborations, relationships, and beyond!
  • Covert and overt perfectionism 
  • 6 Ideas to help you turn it down 1% at a time 
  • And more! 

Journaling Prompt (from Julia Cameron's Book The Artist's Way) 

  • What would I do if I didn't have to do it perfectly? 
  • What would I say if I didn't have to say it perfectly? 

Consider: Anything worth doing might be worth doing imperfectly (even badly) at first. 

Resources Mentioned:
Becoming 7% Better Experiment (Emily's Substack Article)
Content with Character Episode: How to Stop People-Pleasing in Your Marketing

About Me:
I'm Emily Aborn, Copywriter, Speaker, and Podcast Host. I've worked with 122+ industries as a copywriter. I write original, personality-packed, strategic copy that'll make you and your business proud to share! Fan of: being a nerd, reading, podcasts, and hiking. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Text Emily!

Maybe you've convinced yourself that perfectionism is a good trait. I can definitely see that side of the coin too, trust me...

It means you have high standards, attention to detail, care about quality, have a strong appreciation doing things "right". It might reflect your goal-oriented, task-focused, reliable, forward-thinking, innovative side as you constantly look to make things BETTER.

And perfectionism can have some unwanted side effects: Procrastination, stopping you in the first place, causing you to question, doubt, overthink, second-guess, never share, never feel ready, never feel smart enough, good enough. It can strain relationships, take up a lot of energy, and can even lead to burnout. 

What would happen if we turn down the noise of perfectionism just 1%?

In the episode, we explore exactly that as we get into: 

  • Perfectionism defined by Julia Cameron in her book, The Artist's Way (p.119-120 quoted)
  • The upsides and downsides of being perfectionistic 
  • Three types of perfectionism that show up in our business 
  • How perfectionism can show up in marketing, collaborations, relationships, and beyond!
  • Covert and overt perfectionism 
  • 6 Ideas to help you turn it down 1% at a time 
  • And more! 

Journaling Prompt (from Julia Cameron's Book The Artist's Way) 

  • What would I do if I didn't have to do it perfectly? 
  • What would I say if I didn't have to say it perfectly? 

Consider: Anything worth doing might be worth doing imperfectly (even badly) at first. 

Resources Mentioned:
Becoming 7% Better Experiment (Emily's Substack Article)
Content with Character Episode: How to Stop People-Pleasing in Your Marketing

About Me:
I'm Emily Aborn, Copywriter, Speaker, and Podcast Host. I've worked with 122+ industries as a copywriter. I write original, personality-packed, strategic copy that'll make you and your business proud to share! Fan of: being a nerd, reading, podcasts, and hiking. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Emily Aborn Buzzsprout-15516016 Tue, 13 Aug 2024 03:00:00 -0400 1833 full false 3 Essentials for a Bio that Sets You Apart 3 Essentials for a Bio that Sets You Apart Text Emily!

Does writing your bio feel overwhelming to you? Not sure where to start?

You're not alone. The bio is a topic I get asked about A LOT with my clients and as one of the "refresh" services I offer. 

I hear things like: "Oh, my gosh mine is so bad..." "I need to work on my bio..." "My bio is so outdated and irrelevant at this point..." 

In this episode, we're putting aside the STRESS of writing a bio and making it EASY with 3 essentials to build into your bio, and 3 things you can safely stop worrying about altogether. 

I get into: 

  • The importance and power of a bio that sets you apart 
  • Some of the common reasons people struggle to write a bio
  • The TRUE purpose of a bio
  • Setting realistic expectations for your bio 
  • Creating a bio "Doc" to mold and shape your bios 
  • 3 Versions of your bio I recommend
  • 3 Essentials to a great bio
  • 3 Non-essentials to stop stressing about 
  • A few bonus tips to get you started

Resources and Links Mentioned:
👉🏻 EXTENDED Show Notes 
Andréa Jones Mindful Marketing Podcast

2023 Content with Character Episodes:
How to Write About Yourself
Is it About You? The About Page Debate
How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)

My Bio and Let's Connect:
Emily Aborn is a SUPER organized, responsive, and honest content copywriter who works to save small business owners from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most.  She's a podcast host and daily strives to earn the title of the world's best auntie and dog mom.

Website
Facebook
Instagram
LinkedIn
Leave a Voicemail 

]]> Text Emily!

Does writing your bio feel overwhelming to you? Not sure where to start?

You're not alone. The bio is a topic I get asked about A LOT with my clients and as one of the "refresh" services I offer. 

I hear things like: "Oh, my gosh mine is so bad..." "I need to work on my bio..." "My bio is so outdated and irrelevant at this point..." 

In this episode, we're putting aside the STRESS of writing a bio and making it EASY with 3 essentials to build into your bio, and 3 things you can safely stop worrying about altogether. 

I get into: 

  • The importance and power of a bio that sets you apart 
  • Some of the common reasons people struggle to write a bio
  • The TRUE purpose of a bio
  • Setting realistic expectations for your bio 
  • Creating a bio "Doc" to mold and shape your bios 
  • 3 Versions of your bio I recommend
  • 3 Essentials to a great bio
  • 3 Non-essentials to stop stressing about 
  • A few bonus tips to get you started

Resources and Links Mentioned:
👉🏻 EXTENDED Show Notes 
Andréa Jones Mindful Marketing Podcast

2023 Content with Character Episodes:
How to Write About Yourself
Is it About You? The About Page Debate
How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)

My Bio and Let's Connect:
Emily Aborn is a SUPER organized, responsive, and honest content copywriter who works to save small business owners from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most.  She's a podcast host and daily strives to earn the title of the world's best auntie and dog mom.

Website
Facebook
Instagram
LinkedIn
Leave a Voicemail 

]]> Emily Aborn Buzzsprout-15502562 Tue, 06 Aug 2024 03:00:00 -0400 2065 full false Unhack Your Marketing & Content Creation Unhack Your Marketing & Content Creation Text Emily!

Leave A Voicemail!

Let's Un-hack that!

Bio hacks, life hacks, business hacks...

Everyone's always talking about the latest shortcuts and secret sauces! I find many of them to be a little rigid and confining, rather than freeing. A little black-and-white with no room for adaptability and tailoring. Life is less fun when you're walking around trying to "hack" everything in sight.

So, I thought today we'd have some fun UNHACKING our content creation and marketing with some things I've implemented over the past couple of years that have greatly improved my content creation, marketing, writing, podcasting, life and business as a whole!

You can feel free to color outside the lines, create a unique method, make it up as you go along, and blaze your own protocols in this episode where we get into your Marketing and Content Creation: UnHacked

In this episode: 

  • What does nature have to do with content creation and marketing? 
  • Using calming tools to improve your business and wellbeing 
  • How listening to yourself can help you pull out some of your most powerful words
  • Giving your inner critic some time off with free writing / Morning Pages 
  • Depriving yourself of reading and consuming 
  • Why I started reading trashy romance books for two years straight
  • Cleaning your digital and physical space for a clearer mind and calmer content creation 
  • And more! 

Resources and Links:

Self-Hypnosis sessions I've tried and enjoyed:
Karen Kenney Storytime Hypnosis
Clear Minds Hypnotherapy

Yoga Nidra:
Yoga Nidra Caring for the Inner Child with Sarah Aborn
Jayasara Yoga Nidra for Deep Rest

Meditation:
Insight Timer FREE meditation app
Sam Harris Waking Up App (paid)

Free Write:
What are Morning Pages?

About Me | Let's Connect! 
Leave A Voicemail!

I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. I love working with small business owners excited to push boundaries and have FUN infusing personality into their copy. When not working and recording this podcast, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Text Emily!

Leave A Voicemail!

Let's Un-hack that!

Bio hacks, life hacks, business hacks...

Everyone's always talking about the latest shortcuts and secret sauces! I find many of them to be a little rigid and confining, rather than freeing. A little black-and-white with no room for adaptability and tailoring. Life is less fun when you're walking around trying to "hack" everything in sight.

So, I thought today we'd have some fun UNHACKING our content creation and marketing with some things I've implemented over the past couple of years that have greatly improved my content creation, marketing, writing, podcasting, life and business as a whole!

You can feel free to color outside the lines, create a unique method, make it up as you go along, and blaze your own protocols in this episode where we get into your Marketing and Content Creation: UnHacked

In this episode: 

  • What does nature have to do with content creation and marketing? 
  • Using calming tools to improve your business and wellbeing 
  • How listening to yourself can help you pull out some of your most powerful words
  • Giving your inner critic some time off with free writing / Morning Pages 
  • Depriving yourself of reading and consuming 
  • Why I started reading trashy romance books for two years straight
  • Cleaning your digital and physical space for a clearer mind and calmer content creation 
  • And more! 

Resources and Links:

Self-Hypnosis sessions I've tried and enjoyed:
Karen Kenney Storytime Hypnosis
Clear Minds Hypnotherapy

Yoga Nidra:
Yoga Nidra Caring for the Inner Child with Sarah Aborn
Jayasara Yoga Nidra for Deep Rest

Meditation:
Insight Timer FREE meditation app
Sam Harris Waking Up App (paid)

Free Write:
What are Morning Pages?

About Me | Let's Connect! 
Leave A Voicemail!

I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. I love working with small business owners excited to push boundaries and have FUN infusing personality into their copy. When not working and recording this podcast, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Emily Aborn Buzzsprout-15404497 Tue, 30 Jul 2024 06:00:00 -0400 2040 full false How to Know if it's Time to Let it Go How to Know if it's Time to Let it Go Text Emily!

What do you do when you run out of steam? 

When you’ve tried and tried and tried to make something work, you’ve given it consistency, a considerable amount of time, energy, and effort, and it’s just NOT sticking!? 

What do you do when you’re just ready to move on, end an era, and let something GO? 

In this episode, we’re going to discuss exactly that! We often get excited and discuss new ideas, starting things, what’s next, what’s next, but we don’t always talk about the things we leave behind, the things we burn down along the way. 

So, buckle ye' olde seatbelt, THAT’s where we’re headed in this episode! 

In this episode: 

  • How the cycles of life inspire us to let go 
  • What era are you in? 
  • How do you know it's time to let something go? 
  • What are some ways to reinvigorate the steam? 
  • Things to try before you burn it down 
  • ROI isn't always financial 
  • 3 Rituals for letting go 
  • And more! 

Resources Mentioned:
Aviva Romm's On Health Episode with Herbalist, Olivia Amitrano, "Seeing Life Through an Herbalist's Lens"
She Built This Episode on Ending an Era (airs 7/24)

Questions for You to Consider: 

  1. Time - have you given it enough time, attention, and energy? Have you been consistent with your efforts with it?  
  2. Do you simply need to do it differently and mix it up?  
  3. Do you need professional help? A consultant? An additional set of ideas and eyeballs? Who can you bring in to help? 
  4. Do you have unrealistic expectations and goals? Did you expect something to go a different way but it wasssss, admittedly, a little far-fetched? Was it even YOUR vision to begin with? What did you WANT this thing to do for you when you started it? Is it still doing that? Was it ever? 
  5. Pausing - How does a break feel? Do you just need a break or a slow down to find energy and creativity and make space for it to breathe? 
  6. Do you need to change something ELSE in your life to open up time, space, or energy? Are you focusing on the wrong thing as the problem, and ignoring the real problem?
  7. Is it aligned with your current direction - your current ERA? Are this and you going in the same direction? Growing together or growing apart? 

About Me | Let's Connect
Leave A Voicemail!

I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

Let's Connect!
emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Text Emily!

What do you do when you run out of steam? 

When you’ve tried and tried and tried to make something work, you’ve given it consistency, a considerable amount of time, energy, and effort, and it’s just NOT sticking!? 

What do you do when you’re just ready to move on, end an era, and let something GO? 

In this episode, we’re going to discuss exactly that! We often get excited and discuss new ideas, starting things, what’s next, what’s next, but we don’t always talk about the things we leave behind, the things we burn down along the way. 

So, buckle ye' olde seatbelt, THAT’s where we’re headed in this episode! 

In this episode: 

  • How the cycles of life inspire us to let go 
  • What era are you in? 
  • How do you know it's time to let something go? 
  • What are some ways to reinvigorate the steam? 
  • Things to try before you burn it down 
  • ROI isn't always financial 
  • 3 Rituals for letting go 
  • And more! 

Resources Mentioned:
Aviva Romm's On Health Episode with Herbalist, Olivia Amitrano, "Seeing Life Through an Herbalist's Lens"
She Built This Episode on Ending an Era (airs 7/24)

Questions for You to Consider: 

  1. Time - have you given it enough time, attention, and energy? Have you been consistent with your efforts with it?  
  2. Do you simply need to do it differently and mix it up?  
  3. Do you need professional help? A consultant? An additional set of ideas and eyeballs? Who can you bring in to help? 
  4. Do you have unrealistic expectations and goals? Did you expect something to go a different way but it wasssss, admittedly, a little far-fetched? Was it even YOUR vision to begin with? What did you WANT this thing to do for you when you started it? Is it still doing that? Was it ever? 
  5. Pausing - How does a break feel? Do you just need a break or a slow down to find energy and creativity and make space for it to breathe? 
  6. Do you need to change something ELSE in your life to open up time, space, or energy? Are you focusing on the wrong thing as the problem, and ignoring the real problem?
  7. Is it aligned with your current direction - your current ERA? Are this and you going in the same direction? Growing together or growing apart? 

About Me | Let's Connect
Leave A Voicemail!

I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

Let's Connect!
emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Emily Aborn Buzzsprout-15323410 Tue, 23 Jul 2024 03:00:00 -0400 2013 full false 3 Things I Wish I Knew Before I Started a Business 3 Things I Wish I Knew Before I Started a Business Text Emily!

There are ZILLIONS of lessons I've learned as a business owner over the past decade and countless nuggets of advice I want to pour into those coming behind me and walking alongside me.

But advice is a lot like opinions...

Everyone has some AND they're not always relevant and applicable for you.

While sparing you my advice, I'm sharing three things I wish I knew before I started as we spark up a conversation and reflect on some of the lessons learned along the way.

In this episode: 

  • Don't forget to tell them who you are! 
  • Some of us know before we try, and some of us have to try to know - what to do if you're the latter
  • There are no shortcuts. I repeat, there are no shortcuts. 
  • Failure is a wide, open door, a beginning... not an end. 

Links and Resources Mentioned:
July 2nd Episode "Can Content Creation Be Enjoyable?"
TC Burr's YET Podcast and our episode "Content with Character" 

Thoughts on this episode? Something else on your mind? Let's connect!
Leave a Voicemail!
emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

About Me: 

I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. When not working, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

]]> Text Emily!

There are ZILLIONS of lessons I've learned as a business owner over the past decade and countless nuggets of advice I want to pour into those coming behind me and walking alongside me.

But advice is a lot like opinions...

Everyone has some AND they're not always relevant and applicable for you.

While sparing you my advice, I'm sharing three things I wish I knew before I started as we spark up a conversation and reflect on some of the lessons learned along the way.

In this episode: 

  • Don't forget to tell them who you are! 
  • Some of us know before we try, and some of us have to try to know - what to do if you're the latter
  • There are no shortcuts. I repeat, there are no shortcuts. 
  • Failure is a wide, open door, a beginning... not an end. 

Links and Resources Mentioned:
July 2nd Episode "Can Content Creation Be Enjoyable?"
TC Burr's YET Podcast and our episode "Content with Character" 

Thoughts on this episode? Something else on your mind? Let's connect!
Leave a Voicemail!
emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

About Me: 

I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. When not working, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

]]> Emily Aborn Buzzsprout-15323509 Tue, 16 Jul 2024 06:00:00 -0400 1732 full false Telling the Story of "I": The Origin Story Telling the Story of "I": The Origin Story Text Emily!

Leave Me a Voicemail

What's the story behind your "I"? Where you came from, how it all began, and why you do what you're doing today? 

You may not have some reality-bending origin story. 

Even if you didn't find your life's purpose while narrowly dodging your demise, your origin story is no less exciting and no less relevant! 

In this episode, we get into how to write and tell your beautiful, multifaceted origin story and apply it to just about anything you're sharing! 

  • What's an Origin Story? 
  • What are some recognizable examples of Origin Stories? 
  • 6 Reasons telling your Origin Story is important 
  • 6 Questions to ask yourself when creating your Origin Story
  • Where to share your Origin Story 
  • 5 Tips to help your Origin Stories shine! 
  • What to share if you haven't "arrived" yet?  

👉🏻 EXTENDED SHOW NOTES: 

Prompts:

  1. Why did you decide to start the company, business, or brand? Why YOU? 
  2. What were the moments or experiences that shaped you on your life journey? Which events took place along the way?
  3. Was there an aha moment for you? If so, what was it? 
  4. Who are the people who’ve influenced your journey? Mentors, friends, family, inspirers, how have they shaped you?
  5. What challenges have you faced? What obstacles have you overcome? How did you overcome them? Did you have a moment wanted to throw in the towel, how did you stop yourself? Or perhaps someone else intervened?
  6. What curiosity, passion, or interest has driven you to your work? 
  7. What major lessons have you learned?

Where to share: 

  • Your website, specifically, your About Page
  • When starting a presentation, workshop, or educational talk
  • When seeking financial support from investors/lenders
  • In a keynote or as the keynote itself 
  • With clients on Discovery Calls
  • On social media 
  • In blogs
  • In emails and newsletters
  • On your podcast
  • On other people’s podcasts as a guest
  • When networking and connecting 

Resources & Links
People-Pleasing Episode
Bio Builder Freebie - sorry, this is no longer an offering! 
Bio Builder Service & Strategy Session- contact me directly: emily@emilyaborn.com 
For the Health of It Podcast by Jenny Bruck of Spinal Corrective Center

About Me: 

Emily Aborn: I’m a Copywriter, Speaker, and Podcast Host. I love working with small business owners excited to push boundaries and have FUN infusing personality into their copy. I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

Let's Connect!
Leave a Voicemail!
emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Text Emily!

Leave Me a Voicemail

What's the story behind your "I"? Where you came from, how it all began, and why you do what you're doing today? 

You may not have some reality-bending origin story. 

Even if you didn't find your life's purpose while narrowly dodging your demise, your origin story is no less exciting and no less relevant! 

In this episode, we get into how to write and tell your beautiful, multifaceted origin story and apply it to just about anything you're sharing! 

  • What's an Origin Story? 
  • What are some recognizable examples of Origin Stories? 
  • 6 Reasons telling your Origin Story is important 
  • 6 Questions to ask yourself when creating your Origin Story
  • Where to share your Origin Story 
  • 5 Tips to help your Origin Stories shine! 
  • What to share if you haven't "arrived" yet?  

👉🏻 EXTENDED SHOW NOTES: 

Prompts:

  1. Why did you decide to start the company, business, or brand? Why YOU? 
  2. What were the moments or experiences that shaped you on your life journey? Which events took place along the way?
  3. Was there an aha moment for you? If so, what was it? 
  4. Who are the people who’ve influenced your journey? Mentors, friends, family, inspirers, how have they shaped you?
  5. What challenges have you faced? What obstacles have you overcome? How did you overcome them? Did you have a moment wanted to throw in the towel, how did you stop yourself? Or perhaps someone else intervened?
  6. What curiosity, passion, or interest has driven you to your work? 
  7. What major lessons have you learned?

Where to share: 

  • Your website, specifically, your About Page
  • When starting a presentation, workshop, or educational talk
  • When seeking financial support from investors/lenders
  • In a keynote or as the keynote itself 
  • With clients on Discovery Calls
  • On social media 
  • In blogs
  • In emails and newsletters
  • On your podcast
  • On other people’s podcasts as a guest
  • When networking and connecting 

Resources & Links
People-Pleasing Episode
Bio Builder Freebie - sorry, this is no longer an offering! 
Bio Builder Service & Strategy Session- contact me directly: emily@emilyaborn.com 
For the Health of It Podcast by Jenny Bruck of Spinal Corrective Center

About Me: 

Emily Aborn: I’m a Copywriter, Speaker, and Podcast Host. I love working with small business owners excited to push boundaries and have FUN infusing personality into their copy. I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

Let's Connect!
Leave a Voicemail!
emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Emily Aborn Buzzsprout-15297506 Tue, 09 Jul 2024 03:00:00 -0400 2265 full false Can Content Creation be Enjoyable (and even… FUN)?! Can Content Creation be Enjoyable (and even… FUN)?! Text Emily!

Leave a Voicemail!

Do you find the process of marketing and creating content to be exhausting and frustrating?

You're not alone!

In this episode, we answer a listener question as we talk about approaching our marketing and content creation in a way that inspires a little more FUN and enjoyment! 

I personally am the weirdo that LIKES creating content. I see marketing as an adventure and love connecting and sharing with others. I'm actually having a great ol' time over here doing so! BUT, it's also my job and I fully realize that it's not why most people started their businesses (or expected to be doing so much of). I also get that it's not all sunshine and rainbows.

In this episode, we address the good, the bad, and the unfun of content creation, marketing, and visibility in hopes that you'll be inspired to focus on what brings you joy, and consider letting go of the rest!

In this episode: 

  • What is CONTENT anyway!? 
  • What are examples of different types of content we can choose from for our businesses? 
  • What are the awesome parts and gifts of content creation (and marketing)? 
  • Do you need to be doing all of it? Any of it? 
  • Questions to help you bring back the FUN in your content creation and marketing experience 
  • And more! 

Resources Mentioned: 
TC Burr's YET Podcast 
Refresh Yourself: Book a Strategy Session with Me! 
My Substack: 104 Experiments, turning everyday life into a "try before you buy" experience 

About Me: 

I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

Let's Connect!
Leave a Voicemail!
emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Text Emily!

Leave a Voicemail!

Do you find the process of marketing and creating content to be exhausting and frustrating?

You're not alone!

In this episode, we answer a listener question as we talk about approaching our marketing and content creation in a way that inspires a little more FUN and enjoyment! 

I personally am the weirdo that LIKES creating content. I see marketing as an adventure and love connecting and sharing with others. I'm actually having a great ol' time over here doing so! BUT, it's also my job and I fully realize that it's not why most people started their businesses (or expected to be doing so much of). I also get that it's not all sunshine and rainbows.

In this episode, we address the good, the bad, and the unfun of content creation, marketing, and visibility in hopes that you'll be inspired to focus on what brings you joy, and consider letting go of the rest!

In this episode: 

  • What is CONTENT anyway!? 
  • What are examples of different types of content we can choose from for our businesses? 
  • What are the awesome parts and gifts of content creation (and marketing)? 
  • Do you need to be doing all of it? Any of it? 
  • Questions to help you bring back the FUN in your content creation and marketing experience 
  • And more! 

Resources Mentioned: 
TC Burr's YET Podcast 
Refresh Yourself: Book a Strategy Session with Me! 
My Substack: 104 Experiments, turning everyday life into a "try before you buy" experience 

About Me: 

I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

Let's Connect!
Leave a Voicemail!
emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Emily Aborn Buzzsprout-15254844 Tue, 02 Jul 2024 03:00:00 -0400 1859 full false Making the Most of a Summer Slowdown Making the Most of a Summer Slowdown Text Emily!

Leave a Voicemail!

Summer tends to be a high-energy, out-in-the-world, on-the-go season. We often feel spread thin, running in a million different directions, and racing to and fro.

[Insert overly busy cliche of choice here]

Summer slowdowns can occur in our businesses due to the natural seasonality of our work or be self-imposed.

The goal of this episode is to help you better focus the time you do spend working this Summer going deeper vs. wider and leaning in when most others are leaning out.

You'll hear 5 things to focus on in your business during a summer slowdown or vacation season, plus a bonus that might just liven up your personal world too!

In this Content with Character episode: 

  • What it means to lean in when everyone else is leaning out 
  • 5 Things to focus on when everyone’s on vacation 
  • Being intentional with your time to show up better when working and playing 
  • An invitation to hone in and refine 
  • Encouragement to reconnect and nurture existing relationships 
  • Thinking outside trends and tactics 
  • Infusing your life with micro-experiments 
  • And more! 

Links and Resources Mentioned
My Substack: 104 Experiments "Turning everyday life into a try before you buy" 
Content with Character Episode: Setting Time Boundaries for Your Business and Life

About Me: 
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Voicemail 

]]> Text Emily!

Leave a Voicemail!

Summer tends to be a high-energy, out-in-the-world, on-the-go season. We often feel spread thin, running in a million different directions, and racing to and fro.

[Insert overly busy cliche of choice here]

Summer slowdowns can occur in our businesses due to the natural seasonality of our work or be self-imposed.

The goal of this episode is to help you better focus the time you do spend working this Summer going deeper vs. wider and leaning in when most others are leaning out.

You'll hear 5 things to focus on in your business during a summer slowdown or vacation season, plus a bonus that might just liven up your personal world too!

In this Content with Character episode: 

  • What it means to lean in when everyone else is leaning out 
  • 5 Things to focus on when everyone’s on vacation 
  • Being intentional with your time to show up better when working and playing 
  • An invitation to hone in and refine 
  • Encouragement to reconnect and nurture existing relationships 
  • Thinking outside trends and tactics 
  • Infusing your life with micro-experiments 
  • And more! 

Links and Resources Mentioned
My Substack: 104 Experiments "Turning everyday life into a try before you buy" 
Content with Character Episode: Setting Time Boundaries for Your Business and Life

About Me: 
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
Voicemail 

]]> Emily Aborn Buzzsprout-15254797 Tue, 25 Jun 2024 03:00:00 -0400 1362 59 full false The Pants Story: How to stop people-pleasing in your marketing The Pants Story: How to stop people-pleasing in your marketing Text Emily!

Send Me a Voicemail!

Today's episode starts with a short story about a pair of (expensive) pants I didn't even really want in the first place... 

People-pleasing has no place in our lives and it can get in the way of sharing authentically and honestly in our businesses too! 

Like ice cream, people-pleasing comes in different flavors and varieties. 

The various types of people-pleasing may manifest similarly but with different reasons and motivations behind why you're doing it in the first place.  

In this episode, we get into five types of people-pleasing and how to stop bringing it into your marketing, content, and business messaging. 

  • 5 Common types of people pleasing 
  • How people-pleasing shows up in our content and marketing 
  • Tangible ways to share about your business, without the people-pleasing! 
  • 5 Tips to help you focus on being YOU, no matter what
  • And more! 

Quotes and Resources Mentioned: 
Lisa Zawrotny's Positively Living Podcast (my go-to for all things self-care)

EXTENDED SHOW NOTES: 

5 Common Types of People Pleasing in Content and Marketing: 

#1) Overcoming People Pleasing for Approval Seekers: Develop a strong brand identity and core message that reflects true values and beliefs. Focus on creating content that adds genuine value, rather than seeking praise. Limit the frequency of major changes to branding; make data-driven decisions instead.


#2) Overcoming People Pleasing for Conflict Avoiders: Identify core principles and stand by them in your content and marketing efforts. Learn to address criticism constructively and openly. Practice setting boundaries and being assertive in communication.


#3) Overcoming People Pleasing for Caretakers: Establish clear policies and boundaries regarding what can be offered for free and what is a paid service. Ensure pricing reflects both value and sustainability. Balance helpful content with topics that promote business growth and sustainability. 


#4) Overcoming People Pleasing for Perfectionists: Set realistic deadlines for content creation and adhere to them. Embrace the idea of “good enough” and focus on progress over perfection. Allow for authentic, relatable content that shows the human side of the business.


#5) Overcoming People Pleasing for Empaths: Balance emotional content with clear, strategic calls to action. Use data and analytics to guide marketing decisions, ensuring they align with business objectives. Develop a content strategy that considers both emotional engagement and practical outcomes.

5 General Tips for Avoiding People Pleasing: 

  • Increase Self-Awareness: Recognize and acknowledge when you’re people-pleasing in your content and marketing. Reflect on how these behaviors impact your business decisions.
  • Set Boundaries: Establish clear boundaries for interactions with clients and customers. Communicate these boundaries openly and stick to them.
  • Determine Your Values: Reconnect with the core values and mission of the business. Ensure that content and marketing efforts consistently reflect these values.
  • Seek Feedback: Regularly seek feedback from trusted mentors, peers, or business coaches who can provide objective perspectives.
  • Prioritize Self-Care: Balance the needs of the business with personal well-being. Avoid burnout by delegating tasks and taking time for self-care.
  • Create a Plan/Strategy: Map out a plan and strategy that works for your business and stick to it! 

About Me:
I'm Emily Aborn, Copywriter, Speaker, and Podcast Host. I've worked with 122+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

Send Me a Voicemail!

Today's episode starts with a short story about a pair of (expensive) pants I didn't even really want in the first place... 

People-pleasing has no place in our lives and it can get in the way of sharing authentically and honestly in our businesses too! 

Like ice cream, people-pleasing comes in different flavors and varieties. 

The various types of people-pleasing may manifest similarly but with different reasons and motivations behind why you're doing it in the first place.  

In this episode, we get into five types of people-pleasing and how to stop bringing it into your marketing, content, and business messaging. 

  • 5 Common types of people pleasing 
  • How people-pleasing shows up in our content and marketing 
  • Tangible ways to share about your business, without the people-pleasing! 
  • 5 Tips to help you focus on being YOU, no matter what
  • And more! 

Quotes and Resources Mentioned: 
Lisa Zawrotny's Positively Living Podcast (my go-to for all things self-care)

EXTENDED SHOW NOTES: 

5 Common Types of People Pleasing in Content and Marketing: 

#1) Overcoming People Pleasing for Approval Seekers: Develop a strong brand identity and core message that reflects true values and beliefs. Focus on creating content that adds genuine value, rather than seeking praise. Limit the frequency of major changes to branding; make data-driven decisions instead.


#2) Overcoming People Pleasing for Conflict Avoiders: Identify core principles and stand by them in your content and marketing efforts. Learn to address criticism constructively and openly. Practice setting boundaries and being assertive in communication.


#3) Overcoming People Pleasing for Caretakers: Establish clear policies and boundaries regarding what can be offered for free and what is a paid service. Ensure pricing reflects both value and sustainability. Balance helpful content with topics that promote business growth and sustainability. 


#4) Overcoming People Pleasing for Perfectionists: Set realistic deadlines for content creation and adhere to them. Embrace the idea of “good enough” and focus on progress over perfection. Allow for authentic, relatable content that shows the human side of the business.


#5) Overcoming People Pleasing for Empaths: Balance emotional content with clear, strategic calls to action. Use data and analytics to guide marketing decisions, ensuring they align with business objectives. Develop a content strategy that considers both emotional engagement and practical outcomes.

5 General Tips for Avoiding People Pleasing: 

  • Increase Self-Awareness: Recognize and acknowledge when you’re people-pleasing in your content and marketing. Reflect on how these behaviors impact your business decisions.
  • Set Boundaries: Establish clear boundaries for interactions with clients and customers. Communicate these boundaries openly and stick to them.
  • Determine Your Values: Reconnect with the core values and mission of the business. Ensure that content and marketing efforts consistently reflect these values.
  • Seek Feedback: Regularly seek feedback from trusted mentors, peers, or business coaches who can provide objective perspectives.
  • Prioritize Self-Care: Balance the needs of the business with personal well-being. Avoid burnout by delegating tasks and taking time for self-care.
  • Create a Plan/Strategy: Map out a plan and strategy that works for your business and stick to it! 

About Me:
I'm Emily Aborn, Copywriter, Speaker, and Podcast Host. I've worked with 122+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-15117485 Tue, 18 Jun 2024 03:00:00 -0400 2277 full false Setting Time Boundaries for Your Business and Life Setting Time Boundaries for Your Business and Life Text Emily!

Leave a Voicemail for Emily

Not your average time management and productivity podcast!

It's about time we talk about time here on Content with Character. I'm sharing about a recent time experiment I conducted and how it helped me in setting time boundaries that work for my business and my life!

You'll walk away with consideration and helpful tips in setting time boundaries that work for YOU - no matter what you’re here to accomplish and enjoy in this lifetime.

In this episode: 

  • Why we're so obsessed with time 
  • Why your time matters 
  • Where Does All the Time Go? My time experiment 
  • Questions to consider in setting time boundaries that matter to you 
  • Distractions aren't all bad! 
  • Examples of setting time boundaries 
  • 4 Things to review when time seems to slip through the cracks 
  • There's no one right way to manage your time
  • And more! 

Resources Mentioned: 
Positively Living Podcast with Lisa Zawrotny (my go-to time management resource!)
Don't Manage Your Time - Befriend It! Brainz Magazine Article by Emily Aborn (2020)
Emily' Substack: 104 Experiments 

Extended Show Notes: 

Questions to Consider for Setting Your Time Boundaries: 

  • How do you WANT to spend your time?
  • What’s the sweet spot between work and leisure for you?
  • What do you want time for? Creative projects? Family? Your business? Fixing up your home? Leisure? Travel? Hobbies and interests? Friends? Health and wellness? Other? 
  • How much time do you need for the things that matter most to you in life? 
  • How much time do you need to spend on your business vs. in your business? (for yourself vs. delivering for clients) 

Set realistic time boundaries by: 

  1. Knowing how you want to spend your time and why. What are you working towards? What do you want to do in this lifetime? What do you most want to create?
  2. Get honest with how your spending your time – what are you giving it away freely to? Is it feeling reciprocal? Are you being compensated for your time, or are you giving it away left and right with no payment? Are you spending it on things that really matter to you and to growing your business?
  3.  What can you let go of? Delegate? Delete? Do? Delay? 
  4. Where do you need to be more careful with your yes’s?

Quotes and Questions:
“Time is what we want most but what we use worst.” - William Penn
“The way we spend our time defines who we are.” - Jonathan Estrin
“Juggling everything makes it impossible to enjoy anything." @BeMorewithLess

Books:
Four Thousand Weeks | Time Management for Mere Mortals by Oliver Burkeman
Deep Work | Rules for Success in a Distracted World by Cal Newport
Slow Productivity | The Lost Art of Accomplishment without Burnout by Cal Newport

About Me:
I'm Emily Aborn, Copywriter, Speaker, and Podcast Host. I've worked with 122+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

Leave a Voicemail for Emily

Not your average time management and productivity podcast!

It's about time we talk about time here on Content with Character. I'm sharing about a recent time experiment I conducted and how it helped me in setting time boundaries that work for my business and my life!

You'll walk away with consideration and helpful tips in setting time boundaries that work for YOU - no matter what you’re here to accomplish and enjoy in this lifetime.

In this episode: 

  • Why we're so obsessed with time 
  • Why your time matters 
  • Where Does All the Time Go? My time experiment 
  • Questions to consider in setting time boundaries that matter to you 
  • Distractions aren't all bad! 
  • Examples of setting time boundaries 
  • 4 Things to review when time seems to slip through the cracks 
  • There's no one right way to manage your time
  • And more! 

Resources Mentioned: 
Positively Living Podcast with Lisa Zawrotny (my go-to time management resource!)
Don't Manage Your Time - Befriend It! Brainz Magazine Article by Emily Aborn (2020)
Emily' Substack: 104 Experiments 

Extended Show Notes: 

Questions to Consider for Setting Your Time Boundaries: 

  • How do you WANT to spend your time?
  • What’s the sweet spot between work and leisure for you?
  • What do you want time for? Creative projects? Family? Your business? Fixing up your home? Leisure? Travel? Hobbies and interests? Friends? Health and wellness? Other? 
  • How much time do you need for the things that matter most to you in life? 
  • How much time do you need to spend on your business vs. in your business? (for yourself vs. delivering for clients) 

Set realistic time boundaries by: 

  1. Knowing how you want to spend your time and why. What are you working towards? What do you want to do in this lifetime? What do you most want to create?
  2. Get honest with how your spending your time – what are you giving it away freely to? Is it feeling reciprocal? Are you being compensated for your time, or are you giving it away left and right with no payment? Are you spending it on things that really matter to you and to growing your business?
  3.  What can you let go of? Delegate? Delete? Do? Delay? 
  4. Where do you need to be more careful with your yes’s?

Quotes and Questions:
“Time is what we want most but what we use worst.” - William Penn
“The way we spend our time defines who we are.” - Jonathan Estrin
“Juggling everything makes it impossible to enjoy anything." @BeMorewithLess

Books:
Four Thousand Weeks | Time Management for Mere Mortals by Oliver Burkeman
Deep Work | Rules for Success in a Distracted World by Cal Newport
Slow Productivity | The Lost Art of Accomplishment without Burnout by Cal Newport

About Me:
I'm Emily Aborn, Copywriter, Speaker, and Podcast Host. I've worked with 122+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-15117336 Tue, 11 Jun 2024 03:00:00 -0400 2637 full false How to Un-Despair When You Start to Compare: Turning down the noise of comparison How to Un-Despair When You Start to Compare: Turning down the noise of comparison Text Emily!

Leave a Voicemail!

Comparing ourselves to others can be exhausting and discouraging. 

People may give you advice to just unfollow, unsubscribe, stop the thoughts in their tracks, think "positive", or focus on all the things that make YOU great...

But it's not always that easy to turn the beat around! And sometimes glossing over the experience can cause it to keep popping up again and again and again, rather than teach us to work through it and move to a more productive place. 

In this episode, I get into how we can move through comparison in a way that allows us to acknowledge and feel it, take action if needed, and bless and release. 

I don’t want you to compare yourself. I certainly don't want you to swim in the pool of comparison, and I'm going to help you find out you what it's good for! 

  • A personal story about a recent "compare and despair" moment
  • What I learned about comparison and the information it can provide 
  • How to overcome and move through comparison with grace, compassion, gratitude, and action 
  • 3 Ways to reframe when you compare yourself 
  • 7 Ways to turn down the noise of comparison 
  • And more! 

Resource: 
Life's Enough - Stop Comparing ZenHabits.Net Article

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Text Emily!

Leave a Voicemail!

Comparing ourselves to others can be exhausting and discouraging. 

People may give you advice to just unfollow, unsubscribe, stop the thoughts in their tracks, think "positive", or focus on all the things that make YOU great...

But it's not always that easy to turn the beat around! And sometimes glossing over the experience can cause it to keep popping up again and again and again, rather than teach us to work through it and move to a more productive place. 

In this episode, I get into how we can move through comparison in a way that allows us to acknowledge and feel it, take action if needed, and bless and release. 

I don’t want you to compare yourself. I certainly don't want you to swim in the pool of comparison, and I'm going to help you find out you what it's good for! 

  • A personal story about a recent "compare and despair" moment
  • What I learned about comparison and the information it can provide 
  • How to overcome and move through comparison with grace, compassion, gratitude, and action 
  • 3 Ways to reframe when you compare yourself 
  • 7 Ways to turn down the noise of comparison 
  • And more! 

Resource: 
Life's Enough - Stop Comparing ZenHabits.Net Article

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Emily Aborn Buzzsprout-15117199 Tue, 04 Jun 2024 03:00:00 -0400 1826 full false Hug Your Customers: Making Your Client the Main Character Hug Your Customers: Making Your Client the Main Character Text Emily!

Send Me a Voicemail!

Today, we’re going to talk about the importance and power of customer service and how to make the customer the main character. What does it look like to make THEM the main event in your copy, marketing, and throughout your business?  

I'll offer you some tangibles for content creation and the customer journey and how to hug your customers with exceptional customer service each and every step of the way!

In the episode: 

  • Why does customer service matter? 
  • What's the power and potential of having GREAT customer service? 
  • What are some examples of bad customer service and how can we do better? 
  • Tangibles for content marketing, customer journey, and more to improve your customer service throughout your business
  • The 5 C’s of client experience and customer service
  • And more! 

Resources Mentioned:
Hug Your Customers book by Jack Mitchell


👉🏻  EXTENDED SHOW NOTES BELOW:

1. Learn about your customers and who they really are. Identify their: 

  • Needs
  • Wants
  • Values
  • What they have too much of/too little much of 

2. Focus on the Benefits vs. Features 

  • Features = bells and whistles, systems, and processes
  • Benefits = how it will make them feel, change their life, lighten their load, go back to what matters to them, and what they want/need

3. Keep it Conversational!

  • Speak to one person, one issue at a time
  • Choose a tone that sounds like you! Keep it human: friendly, upbeat, encouraging, kind, positive, funny, etc.

4. Communicate with them where they’re at: 

5. Consider tailoring communication specific to their individual needs (ie. audio, video, additional calls, written options, etc).

6. Set boundaries: Good boundaries actually improve the customer service experience! You show up better, and your clients know what to expect along the way.

7. Listen and be open to feedback and willing to make a change to benefit your customers 

8. Map out the entire customer journey and see where you can sprinkle in touchpoints and “hugs” along the way

9. Go the extra mile 

10. Do what you say you’ll do WHEN you say you’ll do it. 

11. Use people’s names and remember meaningful details about their life whenever possible. 

12. Ask them questions and learn about them! 

Emily’s C’s of great customer service and customer experience: 

  • Communication 
  • Cohesion
  • Connection
  • Collaboration
  • Consistency 

When you make your customers the main character and commit to delivering an impeccable customer experience, they’re the star of the show! They feel important, valued, seen, heard, and in turn, you bring out their brilliance and highlight the best in them. 

About Me:
I'm Emily Aborn, Small Business Copywriter, Speaker, and Podcast Host. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 122+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

Send Me a Voicemail!

Today, we’re going to talk about the importance and power of customer service and how to make the customer the main character. What does it look like to make THEM the main event in your copy, marketing, and throughout your business?  

I'll offer you some tangibles for content creation and the customer journey and how to hug your customers with exceptional customer service each and every step of the way!

In the episode: 

  • Why does customer service matter? 
  • What's the power and potential of having GREAT customer service? 
  • What are some examples of bad customer service and how can we do better? 
  • Tangibles for content marketing, customer journey, and more to improve your customer service throughout your business
  • The 5 C’s of client experience and customer service
  • And more! 

Resources Mentioned:
Hug Your Customers book by Jack Mitchell


👉🏻  EXTENDED SHOW NOTES BELOW:

1. Learn about your customers and who they really are. Identify their: 

  • Needs
  • Wants
  • Values
  • What they have too much of/too little much of 

2. Focus on the Benefits vs. Features 

  • Features = bells and whistles, systems, and processes
  • Benefits = how it will make them feel, change their life, lighten their load, go back to what matters to them, and what they want/need

3. Keep it Conversational!

  • Speak to one person, one issue at a time
  • Choose a tone that sounds like you! Keep it human: friendly, upbeat, encouraging, kind, positive, funny, etc.

4. Communicate with them where they’re at: 

5. Consider tailoring communication specific to their individual needs (ie. audio, video, additional calls, written options, etc).

6. Set boundaries: Good boundaries actually improve the customer service experience! You show up better, and your clients know what to expect along the way.

7. Listen and be open to feedback and willing to make a change to benefit your customers 

8. Map out the entire customer journey and see where you can sprinkle in touchpoints and “hugs” along the way

9. Go the extra mile 

10. Do what you say you’ll do WHEN you say you’ll do it. 

11. Use people’s names and remember meaningful details about their life whenever possible. 

12. Ask them questions and learn about them! 

Emily’s C’s of great customer service and customer experience: 

  • Communication 
  • Cohesion
  • Connection
  • Collaboration
  • Consistency 

When you make your customers the main character and commit to delivering an impeccable customer experience, they’re the star of the show! They feel important, valued, seen, heard, and in turn, you bring out their brilliance and highlight the best in them. 

About Me:
I'm Emily Aborn, Small Business Copywriter, Speaker, and Podcast Host. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 122+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-15046661 Tue, 28 May 2024 03:00:00 -0400 2278 full false What is Character? And does it really require "hard work" to build it? What is Character? And does it really require "hard work" to build it? Text Emily!

Leave me a Voice Mail

In this episode, we get into what CHARACTER means. Why is it the name of this show? What is it even? And do you just naturally have it or do you have to build it? Does it really take "hard work" to get?

How do you infuse YOUR content with YOUR character!?

This is episode 1 of 2 where I take a look at the role character plays in your business, content, and otherwise. Next week, we're diving into making your client or customer the main character, and this week is all about YOU.

In the Episode: 

  • What is character? What does it mean? 
  • Is hard work the only way to build it? 
  • What are the different "character types" and which one are YOU showing up as in your life and business? 
  • How do you discover more about your personality and character? 
  • And more! 

Resources, Quotes, and Other Mentionables:
👉🏻  EXTENDED SHOW NOTES BELOW:  

What Type of Character ARE YOU in your life and business? Common character types in film, books, plays, etc.: 

  1. Supporting Characters: They aren’t the main focus, but they play a significant role in advancing the main plot. 
  2. Antagonists: Opposition to the main character. They’re the obstacle creators, troublemakers, and opponents of the main character. 
  3. Dynamic characters: These are characters who go through a major change or development throughout the story. They start one way and end up somewhere else entirely different.
  4. Round vs. Flat Character: This has to do with depth and complexity. And here’s where that “hard work” come in as we see many round characters shaped through obstacles and challenges. Flat characters are like these one-dimensional, very simple characters. They sort of have one job in the story, and one job only. Round characters get a little more backstory, personality, and motivation. 
  5. Stock characters /stereotypical/archetypes: These are characters that can be found across various stories and genres. Examples: The wise sage, the hero, the evil villain, the damsel in distress, etc. 
  6. Main Character: In stories, this is the protagonist – the one we’re rooting for. In life, this is YOU. You get to have Main Character energy! Main characters often exude confidence, a belief that they can overcome, they’re self-assured, charismatic, and they take into account their needs and feelings, as well as supporting others. 

Two Journaling Prompts

  • Sit down and write down ALL your professional experience, starting with your first job to now. Take a look at significant experiences in each of your past jobs and how it’s helped build your character. What skills and parts of your personality have you built along the way?
  •  Journaling on your personal experiences: Sit down and reflect on your life in increments – Ages 0-5, 6-10, 11-15, etc. etc. What past experiences have shaped who you are today? 
  • Ask your friends/family how THEY see you! What characteristics do they see and love in what makes you YOU? 

Stat on podcasting:  90% of podcasters don’t make it past 3 episodes, and only 90% of those remaining make it past 20 episodes.

"Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are." -John Wooden 

"Good character is not formed in a week or a month. It is created little by little, day by day. Protracted and patient effort is needed to develop good character." 
-Heraclitus

"Our ability to handle life's challenges is a measure of our strength of character." 
-Les Brown

"You can tell a lot about a fellow's character by his way of eating jellybeans." 
- Ronald Reagan

“Character building isn’t something you can do alone. Morality is a social practice.” - David Brooks 

Alesia Galati's Podcasts: Listeners to Leads and Successful Podcasting Unlocked
Lisa Zawrotny's Podcast: Positively Living 

👉🏻 EMILY's BRAND MESSAGING GUIDES

About Me:
I'm Emily Aborn, Small Business Copywriter, Speaker, and Podcast Host. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 122+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
104 Experiments: My Substack

]]> Text Emily!

Leave me a Voice Mail

In this episode, we get into what CHARACTER means. Why is it the name of this show? What is it even? And do you just naturally have it or do you have to build it? Does it really take "hard work" to get?

How do you infuse YOUR content with YOUR character!?

This is episode 1 of 2 where I take a look at the role character plays in your business, content, and otherwise. Next week, we're diving into making your client or customer the main character, and this week is all about YOU.

In the Episode: 

  • What is character? What does it mean? 
  • Is hard work the only way to build it? 
  • What are the different "character types" and which one are YOU showing up as in your life and business? 
  • How do you discover more about your personality and character? 
  • And more! 

Resources, Quotes, and Other Mentionables:
👉🏻  EXTENDED SHOW NOTES BELOW:  

What Type of Character ARE YOU in your life and business? Common character types in film, books, plays, etc.: 

  1. Supporting Characters: They aren’t the main focus, but they play a significant role in advancing the main plot. 
  2. Antagonists: Opposition to the main character. They’re the obstacle creators, troublemakers, and opponents of the main character. 
  3. Dynamic characters: These are characters who go through a major change or development throughout the story. They start one way and end up somewhere else entirely different.
  4. Round vs. Flat Character: This has to do with depth and complexity. And here’s where that “hard work” come in as we see many round characters shaped through obstacles and challenges. Flat characters are like these one-dimensional, very simple characters. They sort of have one job in the story, and one job only. Round characters get a little more backstory, personality, and motivation. 
  5. Stock characters /stereotypical/archetypes: These are characters that can be found across various stories and genres. Examples: The wise sage, the hero, the evil villain, the damsel in distress, etc. 
  6. Main Character: In stories, this is the protagonist – the one we’re rooting for. In life, this is YOU. You get to have Main Character energy! Main characters often exude confidence, a belief that they can overcome, they’re self-assured, charismatic, and they take into account their needs and feelings, as well as supporting others. 

Two Journaling Prompts

  • Sit down and write down ALL your professional experience, starting with your first job to now. Take a look at significant experiences in each of your past jobs and how it’s helped build your character. What skills and parts of your personality have you built along the way?
  •  Journaling on your personal experiences: Sit down and reflect on your life in increments – Ages 0-5, 6-10, 11-15, etc. etc. What past experiences have shaped who you are today? 
  • Ask your friends/family how THEY see you! What characteristics do they see and love in what makes you YOU? 

Stat on podcasting:  90% of podcasters don’t make it past 3 episodes, and only 90% of those remaining make it past 20 episodes.

"Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are." -John Wooden 

"Good character is not formed in a week or a month. It is created little by little, day by day. Protracted and patient effort is needed to develop good character." 
-Heraclitus

"Our ability to handle life's challenges is a measure of our strength of character." 
-Les Brown

"You can tell a lot about a fellow's character by his way of eating jellybeans." 
- Ronald Reagan

“Character building isn’t something you can do alone. Morality is a social practice.” - David Brooks 

Alesia Galati's Podcasts: Listeners to Leads and Successful Podcasting Unlocked
Lisa Zawrotny's Podcast: Positively Living 

👉🏻 EMILY's BRAND MESSAGING GUIDES

About Me:
I'm Emily Aborn, Small Business Copywriter, Speaker, and Podcast Host. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 122+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
104 Experiments: My Substack

]]> Emily Aborn Buzzsprout-15046567 Tue, 21 May 2024 03:00:00 -0400 2161 full false Repurposing Video Content, Audio, Webinars, Workshops, and more! Repurposing Video Content, Audio, Webinars, Workshops, and more! Text Emily!

Repurposing is for you as a content creator. It saves you time and helps you stop spinning your wheels as you take any one single piece of content and turn it into MORE!

AND in addition to being hugely beneficial to you (and your sanity), it also helps increase your impact and reach others who may not be able to access your original format of content.

Especially when it comes to audio, webinars, workshops, courses, and video content, repurposing can make it more accessible for others while spreading your message further and wider.

In this episode, I cover: 

  • Celebrating the Content with Character first birthday: Feeling behind, celebrating our wins and milestones, how consistency pays off, and a big thanks to YOU for being on this journey with me! 🎉
  • Why repurposing video content and audio is a unique and important step 
  • Ideas to take action on right away to repurpose audio content, video content, workshops, webinars, and even your next conversation/client call! 
  • And More! 

Resources Mentioned:
Alesia Galati's Podcast Productivity Power Up: One Episode Endless Content
Content with Character Episode on Repurposing Written Content
👉🏻 EXTENDED SHOW NOTES
 
More on Content Repurposing:
Repurpose Podcast Content Like Never Before
Repurposing Blogs for Increased Visibility
Repurposing Content for Social Media
How to Repurpose Content for Social Media

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Text Emily!

Repurposing is for you as a content creator. It saves you time and helps you stop spinning your wheels as you take any one single piece of content and turn it into MORE!

AND in addition to being hugely beneficial to you (and your sanity), it also helps increase your impact and reach others who may not be able to access your original format of content.

Especially when it comes to audio, webinars, workshops, courses, and video content, repurposing can make it more accessible for others while spreading your message further and wider.

In this episode, I cover: 

  • Celebrating the Content with Character first birthday: Feeling behind, celebrating our wins and milestones, how consistency pays off, and a big thanks to YOU for being on this journey with me! 🎉
  • Why repurposing video content and audio is a unique and important step 
  • Ideas to take action on right away to repurpose audio content, video content, workshops, webinars, and even your next conversation/client call! 
  • And More! 

Resources Mentioned:
Alesia Galati's Podcast Productivity Power Up: One Episode Endless Content
Content with Character Episode on Repurposing Written Content
👉🏻 EXTENDED SHOW NOTES
 
More on Content Repurposing:
Repurpose Podcast Content Like Never Before
Repurposing Blogs for Increased Visibility
Repurposing Content for Social Media
How to Repurpose Content for Social Media

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Emily Aborn Buzzsprout-15004394 Tue, 14 May 2024 03:00:00 -0400 2034 full false Repetition vs. Cohesion: Why I want you repeating yourself MORE! Repetition vs. Cohesion: Why I want you repeating yourself MORE! Text Emily!

"Oh, I already posted that." 
"Ya, ya, ya, I already said that!" 
"People already know who I am and what I do…" 
"People know what I offer and how I work; I already said it." 
"I just said it in last week’s email." 
"I can't offer that AGAIN, I don’t want to be annoying!" 
"How many times do I have to repeat myself!?"

If you’ve ever said, or even thought any of those sentences (and yes, my hand is raised too), this episode is for you!

We’re going to get into the art of repeating yourself, why it’s important, and show you just how powerful it is when you consider it as COHESION instead. 

In this episode: 

  • 5 Reasons repetition is effective and important
  • 4 Reassurances if you find yourself repeating yourself 
  • How to think of repeating yourself as cohesion vs. repetition 
  • The power of repetition for YOU, the creator
  • And more! 

You're not annoying if you're repeating yourself, and I hope THIS episode encourages you to do it even more!

Reminders:
1. People probably didn't see it the first time, they don't follow you in all the places and read all your posts or listen to all your podcasts.

2. There's so much power going deeper vs. wider on any given topic

3. Sometimes now isn't the time, but tomorrow is

4. Repetition helps YOU improve your skills, craft, and refine your messaging

5. Repetition helps you hone in on what you really think, feel, and believe  

Past Content with Character Episodes Mentioned:
Repurposing Written Content Episode

About Me, Emily Aborn
Hi! I'm your loyal and easily excitable host, Emily Aborn! I'm a Small Business Copywriter, Speaker, and Podcast Host. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 122+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, or my besties. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

"Oh, I already posted that." 
"Ya, ya, ya, I already said that!" 
"People already know who I am and what I do…" 
"People know what I offer and how I work; I already said it." 
"I just said it in last week’s email." 
"I can't offer that AGAIN, I don’t want to be annoying!" 
"How many times do I have to repeat myself!?"

If you’ve ever said, or even thought any of those sentences (and yes, my hand is raised too), this episode is for you!

We’re going to get into the art of repeating yourself, why it’s important, and show you just how powerful it is when you consider it as COHESION instead. 

In this episode: 

  • 5 Reasons repetition is effective and important
  • 4 Reassurances if you find yourself repeating yourself 
  • How to think of repeating yourself as cohesion vs. repetition 
  • The power of repetition for YOU, the creator
  • And more! 

You're not annoying if you're repeating yourself, and I hope THIS episode encourages you to do it even more!

Reminders:
1. People probably didn't see it the first time, they don't follow you in all the places and read all your posts or listen to all your podcasts.

2. There's so much power going deeper vs. wider on any given topic

3. Sometimes now isn't the time, but tomorrow is

4. Repetition helps YOU improve your skills, craft, and refine your messaging

5. Repetition helps you hone in on what you really think, feel, and believe  

Past Content with Character Episodes Mentioned:
Repurposing Written Content Episode

About Me, Emily Aborn
Hi! I'm your loyal and easily excitable host, Emily Aborn! I'm a Small Business Copywriter, Speaker, and Podcast Host. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 122+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, or my besties. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-14962755 Tue, 07 May 2024 03:00:00 -0400 1448 full false Repurposing Written Content: The life-changing magic of repurposing emails, blogs, and social content Repurposing Written Content: The life-changing magic of repurposing emails, blogs, and social content Text Emily!

Your content can be doing more for you, without you needing to generate and produce more! It can be reaching more people in more ways, all with ease and simplicity. Repurposing can help you save time, energy, head-spinning AND it can uplevel your content with a level of cohesion and congruency. 

Things are busy and moving fast. You probably have a lot on your plate. In this episode, it’s my goal to help you enjoy more of your time away from your desk so you can connect more deeply with others and enjoy your life! I'm giving you the tools to unlock the power and potential of repurposing your written content. 

I’ll give you tangible ways to reach more people faster by repurposing your emails, blogs, and social posts into MORE. All while doing LESS. 

In the episode: 

  • Why repurpose your written content 
  • How repurposing your content can help your message through increased visibility, cohesion, and connection 
  • Living a simpler life through the philosophy of repurposing 
  • Ideas for repurposing your emails 
  • Ideas for repurposing your blogs 
  • How to turn social posts into other content 
  • And more! 

Resources mentioned:
Alesia Galati's Power Up Productivity Course: Repurposing Podcast Content using AI
👉🏻 EXTENDED SHOW NOTES

Emily Aborn's Blogs on Repurposing:
Repurpose Podcast Content Like Never Before
Repurposing Blogs for Increased Visibility
Repurposing Content for Social Media
How to Repurpose Content for Social Media

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Text Emily!

Your content can be doing more for you, without you needing to generate and produce more! It can be reaching more people in more ways, all with ease and simplicity. Repurposing can help you save time, energy, head-spinning AND it can uplevel your content with a level of cohesion and congruency. 

Things are busy and moving fast. You probably have a lot on your plate. In this episode, it’s my goal to help you enjoy more of your time away from your desk so you can connect more deeply with others and enjoy your life! I'm giving you the tools to unlock the power and potential of repurposing your written content. 

I’ll give you tangible ways to reach more people faster by repurposing your emails, blogs, and social posts into MORE. All while doing LESS. 

In the episode: 

  • Why repurpose your written content 
  • How repurposing your content can help your message through increased visibility, cohesion, and connection 
  • Living a simpler life through the philosophy of repurposing 
  • Ideas for repurposing your emails 
  • Ideas for repurposing your blogs 
  • How to turn social posts into other content 
  • And more! 

Resources mentioned:
Alesia Galati's Power Up Productivity Course: Repurposing Podcast Content using AI
👉🏻 EXTENDED SHOW NOTES

Emily Aborn's Blogs on Repurposing:
Repurpose Podcast Content Like Never Before
Repurposing Blogs for Increased Visibility
Repurposing Content for Social Media
How to Repurpose Content for Social Media

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Emily Aborn Buzzsprout-14935994 Tue, 30 Apr 2024 03:00:00 -0400 2328 full false Being Human is Your Secret Sauce! Considerations when using AI in content creation Being Human is Your Secret Sauce! Considerations when using AI in content creation Text Emily!

It's time.

It's time for me not to ignore this important topic.

We need to have the talk...

The talk about what it really means to be human and why it's now more important than ever!

In this episode, I share my thoughts (and feelings) on humans vs. robots and why I don't recommend letting their intelligence replace or simulate yours. I share cautions and considerations when using AI tools plus some ways to use them ethically in your marketing and content creation.

**Disclaimer: These are my current thoughts, feelings, opinions, and precautions and are subject to change as this technology is ever-evolving, and moving at the speed of light.**

In the Episode: 

  • What is AI and what's the purpose of it? 
  • How are business owners using AI as a tool in their work daily? 
  • 5 Things to consider before going all in on AI
  • Why you can't just copy and paste 
  • 9 Ways to use generative AI ethically for your marketing and content creation needs 
  • And more! 

Resources Mentioned:
Erin Ollila's Talk Copy to Me Podcast
Alesia Galati's Podcast Productivity Power Up: Repurposing for Podcasters (10+ pieces of content per episode!)
Andréa Jones Mindful Marketing Podcast: The Future of Marketing
 
About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Text Emily!

It's time.

It's time for me not to ignore this important topic.

We need to have the talk...

The talk about what it really means to be human and why it's now more important than ever!

In this episode, I share my thoughts (and feelings) on humans vs. robots and why I don't recommend letting their intelligence replace or simulate yours. I share cautions and considerations when using AI tools plus some ways to use them ethically in your marketing and content creation.

**Disclaimer: These are my current thoughts, feelings, opinions, and precautions and are subject to change as this technology is ever-evolving, and moving at the speed of light.**

In the Episode: 

  • What is AI and what's the purpose of it? 
  • How are business owners using AI as a tool in their work daily? 
  • 5 Things to consider before going all in on AI
  • Why you can't just copy and paste 
  • 9 Ways to use generative AI ethically for your marketing and content creation needs 
  • And more! 

Resources Mentioned:
Erin Ollila's Talk Copy to Me Podcast
Alesia Galati's Podcast Productivity Power Up: Repurposing for Podcasters (10+ pieces of content per episode!)
Andréa Jones Mindful Marketing Podcast: The Future of Marketing
 
About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Emily Aborn Buzzsprout-14920275 Tue, 23 Apr 2024 03:00:00 -0400 2814 full false Curiosity Marketing: Creating a curiosity gap that sparks interest Curiosity Marketing: Creating a curiosity gap that sparks interest Text Emily!

The curiosity gap is defined as the space between what someone wants or needs to know and what they know now. 

When we introduce elements of curiosity marketing in our content, this gap can create a sense of intrigue, interest, and a desire to lean in and know more. 

This episode will help you understand the unique power of curiosity in your marketing, and give you actionable ways to spark more of it throughout your content! 

Episode Highlights:  

  • What is curiosity marketing and why it matters 
  • The four types of curiosity 
  • Tangible ways to bring curiosity into your marketing 
  • Three mistakes to avoid when sparking curiosity 
  • How to start cultivating your own curiosity more
  • And more! 

Resources and Links Mentioned:
She Built This podcast episode "Why Curiosity is Important for Growth" with Karen Kenney
She Built This podcast episode "Using Curiosity to Improve Your Writing" with Mignon Fogarty
Life Uninhibited Episode with Kristin Messegee: Sixes and Curiosity
Cultivate Curiosity PDF Download
Science Direct Article "...Four Unique Subgroups of Curious People"

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Text Emily!

The curiosity gap is defined as the space between what someone wants or needs to know and what they know now. 

When we introduce elements of curiosity marketing in our content, this gap can create a sense of intrigue, interest, and a desire to lean in and know more. 

This episode will help you understand the unique power of curiosity in your marketing, and give you actionable ways to spark more of it throughout your content! 

Episode Highlights:  

  • What is curiosity marketing and why it matters 
  • The four types of curiosity 
  • Tangible ways to bring curiosity into your marketing 
  • Three mistakes to avoid when sparking curiosity 
  • How to start cultivating your own curiosity more
  • And more! 

Resources and Links Mentioned:
She Built This podcast episode "Why Curiosity is Important for Growth" with Karen Kenney
She Built This podcast episode "Using Curiosity to Improve Your Writing" with Mignon Fogarty
Life Uninhibited Episode with Kristin Messegee: Sixes and Curiosity
Cultivate Curiosity PDF Download
Science Direct Article "...Four Unique Subgroups of Curious People"

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Emily Aborn Buzzsprout-14808223 Tue, 16 Apr 2024 03:00:00 -0400 2336 full false Don't Make Me Choose! How to decide what to share and where to show up Don't Make Me Choose! How to decide what to share and where to show up Text Emily!

When asked to choose her FAVORITE or to narrow down options, my dear friend Lisa Zawrotny, host of the Positively Living Podcast often humorously responds, “Don’t make me choooooose!!” 

Lisa, like many of us doesn't like being limited in her decisions, put in a box, or forced to do just any one thing. At the same time, Lisa's great at prioritizing and focusing on what matters most, the important stuff, once she has the clarity. 

In today’s episode, we’re going to talk about how to choose what to share in your content and marketing when you have limited time and resources, but an abundance of options! 

In this episode, I cover: 

  • Why choosing matters in the first place (for you and those you're sharing with) 
  • How to consider where you are now when choosing what to share 
  • Asking yourself where your people are when choosing what to share 
  • 5 Actionable ideas for narrowing down what to share
  • 2 Questions to ask yourself when deciding where to show up 
  • Emily's 5 G's of making a decision 
  • And more! 

Links and Resources Mentioned:
Kristin Messegee's Life Uninhibited Podcast (an Enneagram Six podcast)
Content with Character podcast episode "Choosing a Content Strategy that Works for You"
Content with Character podcast episode "What Season of Business Are You In?
Snag your 90-minute content strategy session

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Text Emily!

When asked to choose her FAVORITE or to narrow down options, my dear friend Lisa Zawrotny, host of the Positively Living Podcast often humorously responds, “Don’t make me choooooose!!” 

Lisa, like many of us doesn't like being limited in her decisions, put in a box, or forced to do just any one thing. At the same time, Lisa's great at prioritizing and focusing on what matters most, the important stuff, once she has the clarity. 

In today’s episode, we’re going to talk about how to choose what to share in your content and marketing when you have limited time and resources, but an abundance of options! 

In this episode, I cover: 

  • Why choosing matters in the first place (for you and those you're sharing with) 
  • How to consider where you are now when choosing what to share 
  • Asking yourself where your people are when choosing what to share 
  • 5 Actionable ideas for narrowing down what to share
  • 2 Questions to ask yourself when deciding where to show up 
  • Emily's 5 G's of making a decision 
  • And more! 

Links and Resources Mentioned:
Kristin Messegee's Life Uninhibited Podcast (an Enneagram Six podcast)
Content with Character podcast episode "Choosing a Content Strategy that Works for You"
Content with Character podcast episode "What Season of Business Are You In?
Snag your 90-minute content strategy session

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Emily Aborn Buzzsprout-14808069 Tue, 09 Apr 2024 03:00:00 -0400 2454 full false Four Stories to Share in Your Content: Authentic stories to tell about your business Four Stories to Share in Your Content: Authentic stories to tell about your business Text Emily!

Are you one of those people who can turn a simple question of how you slept last night into a full-blown story? Or perhaps you wish you possessed the storytelling skill, but you could use a little nudge and some inspiration. You need a little help seeking out stories to share in your business. 

No matter which camp you fall into, or if you’re hanging out somewhere in between, this episode is for you! We’re going to keep the storytelling vibes going from last week's episode as we focus on four types of stories to tell in our businesses, why stories matter so much, and how to get started!

Stories are everywhere, and unfolding in nearly every moment, we just have to have our ears and eyes attuned to seeing them.

In this episode, we get into four stories to share in your content: 

  • Why telling your authentic stories matters
  • The Purpose/Origin Story: what, why, how
  • Behind-the-Scenes Stories: what, why, how
  • Customer Stories: what, why, how
  • Brand Evolution Stories: what, why, how
  • And more! 

Resources and Links Mentioned:
👉🏻 EXTENDED SHOW NOTES (blog format)
Fluke book by Brian Klaas
Stories that Stick book by Kindra Hall

“Our brains are so attuned to narrative that we will connect the dots into a story even when the dots aren’t connected. This is called narrative bias. When we’re given a snippet of incomplete information, the pattern-processing networks within our skulls fill in the gaps." - Brian Klaas, author of Fluke 

"The storytelling mind is allergic to uncertainty, randomness, and coincidence, it’s addicted to meaning.” - Jonathan Gottschall, author of The Storytelling Animal 

“Storytelling is not just a nice addition to your marketing strategy; it is the heart, soul, and the very essence of it.” - Kindra Hall, author of Stories that Stick 

Christina Granahan's Instagram post example (the hairdresser story) 

Listeners to Leads Podcast Episode with Alesia Galati and Karen Kenney

Connect with Me!
Need help unleashing YOUR stories?!? Book a Content Catalyst Strategy Session with Me! I'd love to help you find yours and bring them to life!

Who Am I?
I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Text Emily!

Are you one of those people who can turn a simple question of how you slept last night into a full-blown story? Or perhaps you wish you possessed the storytelling skill, but you could use a little nudge and some inspiration. You need a little help seeking out stories to share in your business. 

No matter which camp you fall into, or if you’re hanging out somewhere in between, this episode is for you! We’re going to keep the storytelling vibes going from last week's episode as we focus on four types of stories to tell in our businesses, why stories matter so much, and how to get started!

Stories are everywhere, and unfolding in nearly every moment, we just have to have our ears and eyes attuned to seeing them.

In this episode, we get into four stories to share in your content: 

  • Why telling your authentic stories matters
  • The Purpose/Origin Story: what, why, how
  • Behind-the-Scenes Stories: what, why, how
  • Customer Stories: what, why, how
  • Brand Evolution Stories: what, why, how
  • And more! 

Resources and Links Mentioned:
👉🏻 EXTENDED SHOW NOTES (blog format)
Fluke book by Brian Klaas
Stories that Stick book by Kindra Hall

“Our brains are so attuned to narrative that we will connect the dots into a story even when the dots aren’t connected. This is called narrative bias. When we’re given a snippet of incomplete information, the pattern-processing networks within our skulls fill in the gaps." - Brian Klaas, author of Fluke 

"The storytelling mind is allergic to uncertainty, randomness, and coincidence, it’s addicted to meaning.” - Jonathan Gottschall, author of The Storytelling Animal 

“Storytelling is not just a nice addition to your marketing strategy; it is the heart, soul, and the very essence of it.” - Kindra Hall, author of Stories that Stick 

Christina Granahan's Instagram post example (the hairdresser story) 

Listeners to Leads Podcast Episode with Alesia Galati and Karen Kenney

Connect with Me!
Need help unleashing YOUR stories?!? Book a Content Catalyst Strategy Session with Me! I'd love to help you find yours and bring them to life!

Who Am I?
I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Emily Aborn Buzzsprout-14745893 Tue, 02 Apr 2024 03:00:00 -0400 2277 full false Sharing Client Success Stories: Case studies, portfolios, testimonials, and beyond! Sharing Client Success Stories: Case studies, portfolios, testimonials, and beyond! Text Emily!

In this episode, we’re going to get into a type of story you could and I’d venture to say probably should be sharing more of in your business… 

Dive in with me as I discuss the ins and outs of telling your client and customer success stories through case studies, testimonials, portfolio pages, and more!

In this episode, we'll use the Situation Need Action Result structure from the "Plan Your Content with Ease" episode and apply it to creating long-form content.

Sharing your client and customer success stories helps you:
> Build your credibility and social proof
> Help ideal clients find you more easily through strategic SEO
> Answer questions about your approach, style, problems you solve, who you help, and more!
> Helps people feel seen and heard as they identify with the struggle or challenges
> Shows how you take time to listen, understand, and individually problem-solve for each unique situation

Topics covered in this episode on sharing client and customer success stories: 

  • WHY telling your client stories and showing your work is important
  • How to tell customer success stories with ease 
  • Questions you can ask your clients and customers to tell their success stories 
  • Industry examples 
  • And more! 

Relevant Links and References:
March 12th Content with Character Episode "Plan Your Content with Ease"
👉🏻 Extended Show Notes (blog format)
Pitcher Mountain Painting Instagram Post Example 
LinkedIn Post Example (Amy Perez's Coaching Client)
Interior Designer Client Example #1
Interior Designer Client Example #2

Connect with Me!
Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas.

Who Am I?
I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Text Emily!

In this episode, we’re going to get into a type of story you could and I’d venture to say probably should be sharing more of in your business… 

Dive in with me as I discuss the ins and outs of telling your client and customer success stories through case studies, testimonials, portfolio pages, and more!

In this episode, we'll use the Situation Need Action Result structure from the "Plan Your Content with Ease" episode and apply it to creating long-form content.

Sharing your client and customer success stories helps you:
> Build your credibility and social proof
> Help ideal clients find you more easily through strategic SEO
> Answer questions about your approach, style, problems you solve, who you help, and more!
> Helps people feel seen and heard as they identify with the struggle or challenges
> Shows how you take time to listen, understand, and individually problem-solve for each unique situation

Topics covered in this episode on sharing client and customer success stories: 

  • WHY telling your client stories and showing your work is important
  • How to tell customer success stories with ease 
  • Questions you can ask your clients and customers to tell their success stories 
  • Industry examples 
  • And more! 

Relevant Links and References:
March 12th Content with Character Episode "Plan Your Content with Ease"
👉🏻 Extended Show Notes (blog format)
Pitcher Mountain Painting Instagram Post Example 
LinkedIn Post Example (Amy Perez's Coaching Client)
Interior Designer Client Example #1
Interior Designer Client Example #2

Connect with Me!
Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas.

Who Am I?
I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Emily Aborn Buzzsprout-14745661 Tue, 26 Mar 2024 03:00:00 -0400 1572 full false No One Likes a Copycat! No One Likes a Copycat! Text Emily!

It's happened to me, to friends, to collaborators, and to my clients... 

And while "imitation" is supposedly the "sincerest form of flattery" (Oscar Wilde), NO ONE LIKES A COPYCAT! 

In this episode, we get into a recent (minor) horror story of my own, talk about why it's so important not to copy and paste, a few ideas on how to avoid being a copycat, and how to decrease the chances of being copied. 

We get into: 

  • What it feels like to be copied
  • Six reasons not to copycat
  • Four ideas to help you slow down and avoid copying someone 
  • Three ways to decrease your chances of being copied
  • Don't steal "Somebody's Law" 
  • ...and more! 

Resources and Sources Cited: 
Karen Kenney's Podcast Episode "Giving Credit Matters" 
Taylor Lunt's Blog on "Somebody's Law"
Content with Character Episode: Plan Your Content with Ease

Connect with Me!
Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas.

Who Am I?
I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Text Emily!

It's happened to me, to friends, to collaborators, and to my clients... 

And while "imitation" is supposedly the "sincerest form of flattery" (Oscar Wilde), NO ONE LIKES A COPYCAT! 

In this episode, we get into a recent (minor) horror story of my own, talk about why it's so important not to copy and paste, a few ideas on how to avoid being a copycat, and how to decrease the chances of being copied. 

We get into: 

  • What it feels like to be copied
  • Six reasons not to copycat
  • Four ideas to help you slow down and avoid copying someone 
  • Three ways to decrease your chances of being copied
  • Don't steal "Somebody's Law" 
  • ...and more! 

Resources and Sources Cited: 
Karen Kenney's Podcast Episode "Giving Credit Matters" 
Taylor Lunt's Blog on "Somebody's Law"
Content with Character Episode: Plan Your Content with Ease

Connect with Me!
Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas.

Who Am I?
I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

]]> Emily Aborn Buzzsprout-14704185 Tue, 19 Mar 2024 03:00:00 -0400 2419 full false Plan Your Content with Ease: Four Content Structures to Give a Whirl! Plan Your Content with Ease: Four Content Structures to Give a Whirl! Text Emily!

Did you know that every Content with Character episode has a similar structure? 

I move through each episode as follows: Intro music, a little sample at the beginning,  a setup and preview of the concept we'll be getting into, the actual content itself, a brief summary, a preview of next week's episode, and the outro. 

Easy peasy for me when I'm building out the outline of my episodes, and smooooooth listening for YOU! 

In this episode, I share: 

  • Why you might want to implement content structures in the first place
  • Four content structures to consider giving a try
  • The pros and cons of each of the content structures I share
  • Examples of these content structures in action 
  • And how to apply content structures for yourself! 

Resources and Complementary Episodes Mentioned:
"Avoiding Distractions in Your Content (ideas to keep them engaged)" Episode
"Pain, Problem, Solution: What are they feeling?" Episode
"Should My Podcast Have Seasons or Be Ongoing" Alesia Galati's Successful Podcasting Unlocked Episode ((an example of compare, contrast, opinion/solution content structure)
Pitcher Mountain Painting's Instagram Post ((an example of the situation, need, action, result content structure))

👉🏻 EXTENDED SHOW NOTES ((blog format))

Connect with Me! I love hearing from you!
Emily Aborn is a Copywriter, Speaker, and Podcast Host. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 122+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with friends or her husband, Jason.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

Did you know that every Content with Character episode has a similar structure? 

I move through each episode as follows: Intro music, a little sample at the beginning,  a setup and preview of the concept we'll be getting into, the actual content itself, a brief summary, a preview of next week's episode, and the outro. 

Easy peasy for me when I'm building out the outline of my episodes, and smooooooth listening for YOU! 

In this episode, I share: 

  • Why you might want to implement content structures in the first place
  • Four content structures to consider giving a try
  • The pros and cons of each of the content structures I share
  • Examples of these content structures in action 
  • And how to apply content structures for yourself! 

Resources and Complementary Episodes Mentioned:
"Avoiding Distractions in Your Content (ideas to keep them engaged)" Episode
"Pain, Problem, Solution: What are they feeling?" Episode
"Should My Podcast Have Seasons or Be Ongoing" Alesia Galati's Successful Podcasting Unlocked Episode ((an example of compare, contrast, opinion/solution content structure)
Pitcher Mountain Painting's Instagram Post ((an example of the situation, need, action, result content structure))

👉🏻 EXTENDED SHOW NOTES ((blog format))

Connect with Me! I love hearing from you!
Emily Aborn is a Copywriter, Speaker, and Podcast Host. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 122+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with friends or her husband, Jason.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-14661255 Tue, 12 Mar 2024 03:00:00 -0400 2090 full false Your Business Called! It told me to pass along this message Your Business Called! It told me to pass along this message Text Emily!

This week's episode might be slightly different from what you're used to here on the Content with Character podcast. I'm kicking off the month of March 2024 with an inspiration-based/storytelling episode.

There are also ((of course)) a hefty amount of tangibles, actionables, and practicals so you can apply it for yourself!

Today's episode is about finding the sweet spot of immersion in your business and time away, so you can come back with increased focus, productivity, creativity, and excitement!

I provide you with: 

  • Benefits of exploring more of life outside of business
  • Ideas on how to have TRUE fun ((vs. what we may think is "fun"))
  • Questions you can ask yourself around how much content you need to be creating and want to be creating right now in your business 
  • And a little peek behind-the-scenes at what I'm focusing on the first 100 days of 2024 ((and how it's going for me)) 

Key Takeaways:
There’s a lot more to life and to you than being a business owner. Finding time to explore other areas of curiosity, and interest, and seeking enjoyment is a necessity. 

There will always be more to do, but the question is how much is enough for me, right now? 

The online entrepreneurial space is noisy and loud. You may feel that you need to keep on doing more, keep adding, keep inventing, creating, and amassing in various ways. 

You may not need to be creating as much as you think you do. Or doing as much as you are. 

We don’t always need to be chasing, striving, crushing it, hustling, and creating. 

You can start exploring all of this in small ways for yourself and approach the consistencies you choose with curiosity instead of a "should do" and "have to" attitude. 

Resources Mentioned:

  1. Catherine Price's book: The Power of Fun: How to Feel Alive Again 
  2. Alesia Galati's Episode on Listeners to Leads: Where to Look for Podcast Charts, Ranking, and More
  3. Article: The History of Marketing dating it back to 1500 BCE
  4. Content with Character Podcast Episode: What Season of Business are You In? 

Connect with Me, Emily Aborn, Content Copywriter
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, trying to win Jeopardy from our couch, and enjoying life to the fullest. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me!

]]> Text Emily!

This week's episode might be slightly different from what you're used to here on the Content with Character podcast. I'm kicking off the month of March 2024 with an inspiration-based/storytelling episode.

There are also ((of course)) a hefty amount of tangibles, actionables, and practicals so you can apply it for yourself!

Today's episode is about finding the sweet spot of immersion in your business and time away, so you can come back with increased focus, productivity, creativity, and excitement!

I provide you with: 

  • Benefits of exploring more of life outside of business
  • Ideas on how to have TRUE fun ((vs. what we may think is "fun"))
  • Questions you can ask yourself around how much content you need to be creating and want to be creating right now in your business 
  • And a little peek behind-the-scenes at what I'm focusing on the first 100 days of 2024 ((and how it's going for me)) 

Key Takeaways:
There’s a lot more to life and to you than being a business owner. Finding time to explore other areas of curiosity, and interest, and seeking enjoyment is a necessity. 

There will always be more to do, but the question is how much is enough for me, right now? 

The online entrepreneurial space is noisy and loud. You may feel that you need to keep on doing more, keep adding, keep inventing, creating, and amassing in various ways. 

You may not need to be creating as much as you think you do. Or doing as much as you are. 

We don’t always need to be chasing, striving, crushing it, hustling, and creating. 

You can start exploring all of this in small ways for yourself and approach the consistencies you choose with curiosity instead of a "should do" and "have to" attitude. 

Resources Mentioned:

  1. Catherine Price's book: The Power of Fun: How to Feel Alive Again 
  2. Alesia Galati's Episode on Listeners to Leads: Where to Look for Podcast Charts, Ranking, and More
  3. Article: The History of Marketing dating it back to 1500 BCE
  4. Content with Character Podcast Episode: What Season of Business are You In? 

Connect with Me, Emily Aborn, Content Copywriter
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, trying to win Jeopardy from our couch, and enjoying life to the fullest. 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me!

]]> Emily Aborn Buzzsprout-14617786 Tue, 05 Mar 2024 03:00:00 -0500 2620 full false Client-Contractor Collaboration: The Ultimate Survival Guide Client-Contractor Collaboration: The Ultimate Survival Guide Text Emily!

Working with clients and customers is the ultimate collaboration. And for many of us, the one we encounter most frequently in running our businesses. 

If you’ve ever had a bad client experience or a bad subcontractor experience, this episode is for you! 

We’re going to talk about both sides of the coin as contractors and clients so we can be a little better at helping each other help each other!  

We'll get into how to be a better client and contractor as we explore: 

  • Boundaries - respecting and setting them clearly and upfront prevents resentment down the road 
  • Willingness/readiness - why it matters
  • Communication - why overcommunication is great communication! 
  • Respect - what does it even mean and how do we show it? 
  • Trust  - that little feeling that is everything! 
  • Things to ask/include in your process to play nice with others 
  • What to do when things go awry 
  • And more! 

Links and Resources Mentioned:
Content with Character Episode on the Four Agreements of Collaboration
She Built This Episode with Kristin Messegee on Trust in Business
Karen Kenney's Episode on The Art of Apology
The Nice Guys on Business Epiode: Stephen M.R. Covey on Unleashing the Greatness in Others

Quotes:
"People who feel you trust them perform better" - Stephen M.R. Covey
"Being a collaborative contractor and a collaborative client is KEY in a successful client relationship." - Me :)
"Overcommunication is good communication." - Lisa Walczak

Connect with Me! I love hearing from you!
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me!

]]> Text Emily!

Working with clients and customers is the ultimate collaboration. And for many of us, the one we encounter most frequently in running our businesses. 

If you’ve ever had a bad client experience or a bad subcontractor experience, this episode is for you! 

We’re going to talk about both sides of the coin as contractors and clients so we can be a little better at helping each other help each other!  

We'll get into how to be a better client and contractor as we explore: 

  • Boundaries - respecting and setting them clearly and upfront prevents resentment down the road 
  • Willingness/readiness - why it matters
  • Communication - why overcommunication is great communication! 
  • Respect - what does it even mean and how do we show it? 
  • Trust  - that little feeling that is everything! 
  • Things to ask/include in your process to play nice with others 
  • What to do when things go awry 
  • And more! 

Links and Resources Mentioned:
Content with Character Episode on the Four Agreements of Collaboration
She Built This Episode with Kristin Messegee on Trust in Business
Karen Kenney's Episode on The Art of Apology
The Nice Guys on Business Epiode: Stephen M.R. Covey on Unleashing the Greatness in Others

Quotes:
"People who feel you trust them perform better" - Stephen M.R. Covey
"Being a collaborative contractor and a collaborative client is KEY in a successful client relationship." - Me :)
"Overcommunication is good communication." - Lisa Walczak

Connect with Me! I love hearing from you!
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me!

]]> Emily Aborn Buzzsprout-14436026 Tue, 27 Feb 2024 03:00:00 -0500 2443 full false Pain, Problem, Solution: What are they feeling? Pain, Problem, Solution: What are they feeling? Text Emily!

What is it? 
How do I fix it? 
Can YOU help me fix it? 

Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once. 

In today’s episode, we’re going to talk about the difference between pain, problem, and solution awareness and how it can help you consider your marketing so you can connect and love them no matter where they are now! 

I get into: 

  • The difference between pain, problem, and solution awareness
  • What your clients are feeling depends on where they are in their journey 
  • How to speak to your clients at different levels of awareness 
  • Considering where your most recent clients came from 
  • Speaking to just one person at a time 
  • And more! 

Links and Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES
This month's Episodes: The Four Agreements of Collaboration, Getting Picky About Your Collaborations in Business

Connect with ME! Your loyal host, Emily Aborn
I’m a Copywriter, Speaker, and podcast host. I live in the backwoods of New Hampshire, where I spend my non-working time hiking,  reading, and playing Crib Wars (an intense version of Cribbage IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

What is it? 
How do I fix it? 
Can YOU help me fix it? 

Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once. 

In today’s episode, we’re going to talk about the difference between pain, problem, and solution awareness and how it can help you consider your marketing so you can connect and love them no matter where they are now! 

I get into: 

  • The difference between pain, problem, and solution awareness
  • What your clients are feeling depends on where they are in their journey 
  • How to speak to your clients at different levels of awareness 
  • Considering where your most recent clients came from 
  • Speaking to just one person at a time 
  • And more! 

Links and Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES
This month's Episodes: The Four Agreements of Collaboration, Getting Picky About Your Collaborations in Business

Connect with ME! Your loyal host, Emily Aborn
I’m a Copywriter, Speaker, and podcast host. I live in the backwoods of New Hampshire, where I spend my non-working time hiking,  reading, and playing Crib Wars (an intense version of Cribbage IYKYK). 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-14384168 Tue, 20 Feb 2024 03:00:00 -0500 1757 full false Get Picky About Your Collaborations in Business Get Picky About Your Collaborations in Business Text Emily!

Remember group projects? 

Group projects in school could go really really well, or really really bad. It all depended on who was in your GROUP and how they meshed together. Did you cooperate, communicate, and each pick up some of the workload? Or did everything fall on you or someone else in the group while everyone else sat back and waited for that sweet sweet A+ to fall into their lap without having to lift a finger? 

Collaborations are the group projects of the business world! 

And I’d venture to say that almost every business owner I can think of… has to COLLABORATE in some way somehow somewhere along their journey. 

Collaborations in business include: 

  1. Working directly with clients
  2. Hiring subcontractors or employees
  3. Working with other contractors for a client 
  4. Events and special one-offs (summits, workshops, etc.) 
  5. Podcast guesting/hosting 
  6. Speaking engagements 
  7. Partnerships, joint ventures, affiliate marketing, vendors, and more! 

In this episode, we’re going to talk about what goes into choosing collaborations as well as being a GREAT collaborator! I'll get into: 

  • Types of collaborations in business 
  • Why collaboration in business is so important
  • My definition of collaboration 
  • Criteria to use when choosing who you collaborate within your business
  • How to be a great collaborator in business!
  • And more! 

Links and Resources Mentioned: 
Content with Character Episode) Four Out-of-the-Box Ways to Increase Your Visibility
She Built This Episode) Keys to Good Collaborations
She Built This Episode) When Collaborations Go Awry
Blog Article by Emily Aborn) Keys to Collaboration

Connect with ME! Your loyal host, Emily Aborn
I’m Emily Aborn, I’m a Content Copywriter, Speaker, and host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and collaborating with others every day. :) 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book Your Content Strategy Session with Me!

]]> Text Emily!

Remember group projects? 

Group projects in school could go really really well, or really really bad. It all depended on who was in your GROUP and how they meshed together. Did you cooperate, communicate, and each pick up some of the workload? Or did everything fall on you or someone else in the group while everyone else sat back and waited for that sweet sweet A+ to fall into their lap without having to lift a finger? 

Collaborations are the group projects of the business world! 

And I’d venture to say that almost every business owner I can think of… has to COLLABORATE in some way somehow somewhere along their journey. 

Collaborations in business include: 

  1. Working directly with clients
  2. Hiring subcontractors or employees
  3. Working with other contractors for a client 
  4. Events and special one-offs (summits, workshops, etc.) 
  5. Podcast guesting/hosting 
  6. Speaking engagements 
  7. Partnerships, joint ventures, affiliate marketing, vendors, and more! 

In this episode, we’re going to talk about what goes into choosing collaborations as well as being a GREAT collaborator! I'll get into: 

  • Types of collaborations in business 
  • Why collaboration in business is so important
  • My definition of collaboration 
  • Criteria to use when choosing who you collaborate within your business
  • How to be a great collaborator in business!
  • And more! 

Links and Resources Mentioned: 
Content with Character Episode) Four Out-of-the-Box Ways to Increase Your Visibility
She Built This Episode) Keys to Good Collaborations
She Built This Episode) When Collaborations Go Awry
Blog Article by Emily Aborn) Keys to Collaboration

Connect with ME! Your loyal host, Emily Aborn
I’m Emily Aborn, I’m a Content Copywriter, Speaker, and host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and collaborating with others every day. :) 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book Your Content Strategy Session with Me!

]]> Emily Aborn Buzzsprout-14384049 Tue, 13 Feb 2024 03:00:00 -0500 1939 full false The Four Agreements of Collaboration The Four Agreements of Collaboration Text Emily!

You make agreements with yourself and others all the time...

"But the most important agreements are the ones you make with yourself. In these agreements, you tell yourself who you are, what you feel, what you believe, and how to behave throughout your life." (paraphrase of a quote from The Four Agreements by Don Miguel Ruiz)

In this episode, buckle up because I’m going to apply the four agreements to how we show up as marketers, content creators, collaborators, and business owners. 

The Four Agreements is a book/philosophy by Don Miguel Ruiz and a quick read (to the tune of 138 pages with large text). 

I highly recommend checking it out if you want some simple, actionable, and life-changing perspective. It's packed full of wisdom and serves as a good template for just about anyone who wants to live a better, more honest, conscious, and fulfilling life. 

Today, I'm applying it to us as business owners as I show you how to consider the agreements you have with yourself, with your clients, in your marketing, and with others you're collaborating with.  

We'll answer: 

  • What it means to be impeccable with your word
  • How to not take things so personally 
  • Why business is a whole lot better when we don't make assumptions 
  • How to always do your best
  • And more! 

Links Mentioned:
Jenny Belanger Website Designer of Jenny B Designs and her Creatively Optimized podcast
The Four Agreements by Don Miguel Ruiz
The Alchemist by Paulo Coelho
She Built This Episode "The Four Agreements: In Life and Business"

Connect with ME! Your loyal host, Emily Aborn

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and doing our best every day. :) 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book Your Content Strategy Session with Me!

]]> Text Emily!

You make agreements with yourself and others all the time...

"But the most important agreements are the ones you make with yourself. In these agreements, you tell yourself who you are, what you feel, what you believe, and how to behave throughout your life." (paraphrase of a quote from The Four Agreements by Don Miguel Ruiz)

In this episode, buckle up because I’m going to apply the four agreements to how we show up as marketers, content creators, collaborators, and business owners. 

The Four Agreements is a book/philosophy by Don Miguel Ruiz and a quick read (to the tune of 138 pages with large text). 

I highly recommend checking it out if you want some simple, actionable, and life-changing perspective. It's packed full of wisdom and serves as a good template for just about anyone who wants to live a better, more honest, conscious, and fulfilling life. 

Today, I'm applying it to us as business owners as I show you how to consider the agreements you have with yourself, with your clients, in your marketing, and with others you're collaborating with.  

We'll answer: 

  • What it means to be impeccable with your word
  • How to not take things so personally 
  • Why business is a whole lot better when we don't make assumptions 
  • How to always do your best
  • And more! 

Links Mentioned:
Jenny Belanger Website Designer of Jenny B Designs and her Creatively Optimized podcast
The Four Agreements by Don Miguel Ruiz
The Alchemist by Paulo Coelho
She Built This Episode "The Four Agreements: In Life and Business"

Connect with ME! Your loyal host, Emily Aborn

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and doing our best every day. :) 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book Your Content Strategy Session with Me!

]]> Emily Aborn Buzzsprout-14383945 Tue, 06 Feb 2024 03:00:00 -0500 1790 full false Are You Running Your Marketing or is it Running You? Are You Running Your Marketing or is it Running You? Text Emily!

Are you in charge of your business' thermostat? Or is someone else that isn't even IN IT in charge of adjusting it from an app far far away? 

We choose the temperature, pick the tempo, and choose our duration.  

You don’t have to sprint just because someone next to you is running a sprint. You don’t have to choose a marathon, you can walk, you can run - you can even push a baby carriage and walk your dog! 

In this episode, we'll take it from analogy to reality and give you some tangibles as to how that looks to choose the tempo and the temperature in your marketing and business. 

In this week's episode: 

  • A few quick thoughts on Chat GPT do's/don'ts
  • What temperature looks like in your marketing and visibility and how to choose yours 
  • How to pick a tempo/intensity that feels right to you 
  • Choosing a duration, and re-evaluating it at any time 
  • And more! 

Links Mentioned:
My new moon-shaped SAD lamp
Learn more about my NEW Brand Messaging Guides

About Me, Emily Aborn Content Copywriter
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me!

]]> Text Emily!

Are you in charge of your business' thermostat? Or is someone else that isn't even IN IT in charge of adjusting it from an app far far away? 

We choose the temperature, pick the tempo, and choose our duration.  

You don’t have to sprint just because someone next to you is running a sprint. You don’t have to choose a marathon, you can walk, you can run - you can even push a baby carriage and walk your dog! 

In this episode, we'll take it from analogy to reality and give you some tangibles as to how that looks to choose the tempo and the temperature in your marketing and business. 

In this week's episode: 

  • A few quick thoughts on Chat GPT do's/don'ts
  • What temperature looks like in your marketing and visibility and how to choose yours 
  • How to pick a tempo/intensity that feels right to you 
  • Choosing a duration, and re-evaluating it at any time 
  • And more! 

Links Mentioned:
My new moon-shaped SAD lamp
Learn more about my NEW Brand Messaging Guides

About Me, Emily Aborn Content Copywriter
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me!

]]> Emily Aborn Buzzsprout-14219002 Tue, 30 Jan 2024 03:00:00 -0500 2062 full false Six Styles of Procrastination: How to Navigate Your Procrastination M.O. Six Styles of Procrastination: How to Navigate Your Procrastination M.O. Text Emily!

One of the ways to learn to drag your feet LESS is to become aware of what your procrastination style is in the first place. 

In this episode, we’re going to explore the different types of procrastination so we can start to break unhelpful patterns when it comes to procrastinating in our business. 

We talk about the root of procrastination, how it can impact our lives and business, and some practical ways to start overcoming it when we spot the pattern popping back up. 

I share traits, habits, and tips for each of the six procrastination types 

  • The Detailed Perfectionist
  • The Dream Chaser 
  • The Chronic Avoider
  • The Crisis-Maker
  • The Rebel with (or without) a Cause
  • The Busy Bee 

I would LOVE to hear from you and which one you think YOU are and how it relates to slowing you down or stopping you in your business, marketing, content, and life! 

And if you need help getting out of your own way around procrastination, I'd love to have a strategy session with you and hash out some things that would work for YOU to keep you going and on track and CONSISTENT.

About Me: 

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to Jason, my favorite person in the whole world. Our little family hails from the backwoods of New Hampshire where we spend time hiking,  reading, and occasionally procrastinating :) 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book Your Strategy Session with Me!

]]> Text Emily!

One of the ways to learn to drag your feet LESS is to become aware of what your procrastination style is in the first place. 

In this episode, we’re going to explore the different types of procrastination so we can start to break unhelpful patterns when it comes to procrastinating in our business. 

We talk about the root of procrastination, how it can impact our lives and business, and some practical ways to start overcoming it when we spot the pattern popping back up. 

I share traits, habits, and tips for each of the six procrastination types 

  • The Detailed Perfectionist
  • The Dream Chaser 
  • The Chronic Avoider
  • The Crisis-Maker
  • The Rebel with (or without) a Cause
  • The Busy Bee 

I would LOVE to hear from you and which one you think YOU are and how it relates to slowing you down or stopping you in your business, marketing, content, and life! 

And if you need help getting out of your own way around procrastination, I'd love to have a strategy session with you and hash out some things that would work for YOU to keep you going and on track and CONSISTENT.

About Me: 

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to Jason, my favorite person in the whole world. Our little family hails from the backwoods of New Hampshire where we spend time hiking,  reading, and occasionally procrastinating :) 

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book Your Strategy Session with Me!

]]> Emily Aborn Buzzsprout-14215387 Tue, 23 Jan 2024 03:00:00 -0500 1862 full false The Cost of Procrastination The Cost of Procrastination Text Emily!

Procrastination is our creative response to not wanting to do something, being too busy to get to something, dreading something, and even needing everything to be perfect before doing it or while doing it. 

Contrary to common belief, it's not "lazy" and in fact, procrastination takes a hefty amount of emotional, mental, and sometimes physical energy.

In this episode, which is Part I of II episodes on overcoming procrastination, we'll talk about the costs of procrastination as well as some ways to start getting clear on what you need to do to overcome it for yourself! 

I'll answer the questions: 

  • How can we remove the label from ourselves of being a "procrastinator"? 
  • Does being a procrastinator make you lazy? 
  • How much time does the average person spend a day/year procrastinating? 
  • What are six costs of procrastinating? 
  • What do people do when they procrastinate? 
  • And more! 

Tune into the next episode of Content with Character where we get into Part II: Six Styles of Procrastination ((Link coming soon!)) 

About Me: 

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book Your Strategy Session with Me!

]]> Text Emily!

Procrastination is our creative response to not wanting to do something, being too busy to get to something, dreading something, and even needing everything to be perfect before doing it or while doing it. 

Contrary to common belief, it's not "lazy" and in fact, procrastination takes a hefty amount of emotional, mental, and sometimes physical energy.

In this episode, which is Part I of II episodes on overcoming procrastination, we'll talk about the costs of procrastination as well as some ways to start getting clear on what you need to do to overcome it for yourself! 

I'll answer the questions: 

  • How can we remove the label from ourselves of being a "procrastinator"? 
  • Does being a procrastinator make you lazy? 
  • How much time does the average person spend a day/year procrastinating? 
  • What are six costs of procrastinating? 
  • What do people do when they procrastinate? 
  • And more! 

Tune into the next episode of Content with Character where we get into Part II: Six Styles of Procrastination ((Link coming soon!)) 

About Me: 

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book Your Strategy Session with Me!

]]> Emily Aborn Buzzsprout-14215355 Tue, 16 Jan 2024 03:00:00 -0500 1093 full false What's Your Marketing Love Language? What's Your Marketing Love Language? Text Emily!

When I was a little girl, my parents had a bookshelf full of personality, parenting, and relationship books. I was a little bit of an odd child and I liked digging into these people-focused books and figuring out who I was as well and how I could love others in my life better. I loved learning about what made people tick individually, and how we all fit together as a big picture. 

One of the books that caught my fancy was The Five Love Languages by Gary Chapman. 

In this episode, I’m going to share with you how you can bring your love language into your content and marketing, and tap into the wisdom of all five love languages to create and connect with others. 

Highlights of the episode: 

  • A summary of each of the five love languages: Words of Affirmation, Acts of Service, Physical Touch, Gifts, and Quality Time 
  • Practical ways to weave your primary love language into your marketing efforts and content creation 
  • Ideas to incorporate all the love languages into your strategy to make people feel more seen, heard, and understood 

Experiment with them and play with them a bit! What kinds feel most natural to you? 

Which ones do you want to run for the hills when you try to do it? Where can you get a little help from friends or outsource it to make it effective?

Links Mentioned:
Lisa Zawrotny's Episode on the Five Love Languages and Self-Care 
Lisa Zawrotny's Positively Living Podcast
Gary Chapman's Book The Five Love Languages
EXTENDED SHOW NOTES/BLOG
 
About Me, Emily Aborn
I’m a Small Business Copywriter, podcast host, and consultant. My love language is helping business owners clearly understand what they want to say and write the words that take their message, vision, and expertise into the world! I love helping what makes you YOU and all the gifts, exceptionalness, and talents therein. When I’m not writing for clients or recording podcasts, I’m usually outside in the woods, hanging out with friends, or reading a good book.

Let's Connect:
Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

When I was a little girl, my parents had a bookshelf full of personality, parenting, and relationship books. I was a little bit of an odd child and I liked digging into these people-focused books and figuring out who I was as well and how I could love others in my life better. I loved learning about what made people tick individually, and how we all fit together as a big picture. 

One of the books that caught my fancy was The Five Love Languages by Gary Chapman. 

In this episode, I’m going to share with you how you can bring your love language into your content and marketing, and tap into the wisdom of all five love languages to create and connect with others. 

Highlights of the episode: 

  • A summary of each of the five love languages: Words of Affirmation, Acts of Service, Physical Touch, Gifts, and Quality Time 
  • Practical ways to weave your primary love language into your marketing efforts and content creation 
  • Ideas to incorporate all the love languages into your strategy to make people feel more seen, heard, and understood 

Experiment with them and play with them a bit! What kinds feel most natural to you? 

Which ones do you want to run for the hills when you try to do it? Where can you get a little help from friends or outsource it to make it effective?

Links Mentioned:
Lisa Zawrotny's Episode on the Five Love Languages and Self-Care 
Lisa Zawrotny's Positively Living Podcast
Gary Chapman's Book The Five Love Languages
EXTENDED SHOW NOTES/BLOG
 
About Me, Emily Aborn
I’m a Small Business Copywriter, podcast host, and consultant. My love language is helping business owners clearly understand what they want to say and write the words that take their message, vision, and expertise into the world! I love helping what makes you YOU and all the gifts, exceptionalness, and talents therein. When I’m not writing for clients or recording podcasts, I’m usually outside in the woods, hanging out with friends, or reading a good book.

Let's Connect:
Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-14215103 Tue, 09 Jan 2024 03:00:00 -0500 2074 full false Discover Your Content Creator Archetype Discover Your Content Creator Archetype Text Emily!

An archetype is defined as, "A very typical example of a certain person or thing". A quintessential or textbook example if you will. And while we’re truly one in eight billion and no one can put us in any one box… 

Discovering your content creator archetype can help you know your patterns and strengths, as well as avoid pitfalls and speedbumps that get in the way of you connecting with your ideal clients and sharing your message. 

In this Content with Character episode, we’ll cover nine content creator archetypes so you can bring MORE of yourself into this world and overcome the challenges you face around marketing and messaging. 

In this episode, we'll get into the strengths, pitfalls, and some tips for navigating your content creator archetype: 

  • The Reformer 
  • The Caregiver
  • The Achiever 
  • The Creative Individualist
  • The Investigator
  • The Problem-Solver 
  • The Enthusiast (aka the Party Bus Driver) 
  • The Heroic Leader
  • The Peacemaker 

Reach out and let me know which archetype YOU are as a Content Creator! Email Me: Emily@EmilyAborn.com or visit the links belows!

Links Mentioned:
She Built This Episode with Lisa Dadd on Soul Sales Archetypes
Strategy Session with Me, Emily Aborn
EXTENDED SHOW NOTES 

About Me: 

I’m Emily Aborn, I’m a Copywriter, podcast host, and avid reader. I live in the backwoods of New Hampshire where I bide my time hiking, seeking out my next bite of chocolate, and reading.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Work with Me

]]> Text Emily!

An archetype is defined as, "A very typical example of a certain person or thing". A quintessential or textbook example if you will. And while we’re truly one in eight billion and no one can put us in any one box… 

Discovering your content creator archetype can help you know your patterns and strengths, as well as avoid pitfalls and speedbumps that get in the way of you connecting with your ideal clients and sharing your message. 

In this Content with Character episode, we’ll cover nine content creator archetypes so you can bring MORE of yourself into this world and overcome the challenges you face around marketing and messaging. 

In this episode, we'll get into the strengths, pitfalls, and some tips for navigating your content creator archetype: 

  • The Reformer 
  • The Caregiver
  • The Achiever 
  • The Creative Individualist
  • The Investigator
  • The Problem-Solver 
  • The Enthusiast (aka the Party Bus Driver) 
  • The Heroic Leader
  • The Peacemaker 

Reach out and let me know which archetype YOU are as a Content Creator! Email Me: Emily@EmilyAborn.com or visit the links belows!

Links Mentioned:
She Built This Episode with Lisa Dadd on Soul Sales Archetypes
Strategy Session with Me, Emily Aborn
EXTENDED SHOW NOTES 

About Me: 

I’m Emily Aborn, I’m a Copywriter, podcast host, and avid reader. I live in the backwoods of New Hampshire where I bide my time hiking, seeking out my next bite of chocolate, and reading.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Work with Me

]]> Emily Aborn Buzzsprout-14210740 Tue, 02 Jan 2024 03:00:00 -0500 2903 full false Are You Holding Yourself Back? Are You Holding Yourself Back? Text Emily!

In this episode, we get into three things that hold many business owners back from content creation, visibility, and marketing themselves.

We talk about perfectionism, time management/organization, and a lack of inspiration or ideas as they relate to your marketing AND how to overcome these things to move forward.

Make this the year you STOP holding yourself back in content creation!

In this episode: 

  • How perfectionism can hold you back in content creation and marketing 
  • How time management and overcommitment can hold you back in your visibility efforts 
  • What to do when you lack inspiration or ideas 
  • And more! 

Links Mentioned (in order of appearance):
Mahdi Woodard's Instagram post on perfectionism
Content with Character Episode: Four Questions to Ask Before Taking on a Project
Content with Character Episode: Stop Throwing Spaghetti at the Wall
Lisa Zawrotny's Positively Living Episode with Kylie Ota on How to Figure Out your Planning Style
Content with Character Episode: Creative Dry Spells - ideas to spark creativity and inspiration
BUY FOUR, GET ONE FREE Strategy Session Sale! Through December 31, 2023

About Me, Your Host Emily Aborn 

  • I'm a content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs! 
  • Podcast host of Content with Character and She Built This 
  • Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo! 
  • Blanket-skirt-wearing, puzzle-loving, sock-obsessed lady living in the backwoods of New Hampshire! 

Website: www.emilyaborn.com

Email: emily@emilyaborn.com

Instagram

LinkedIn

She Built This Podcast

]]> Text Emily!

In this episode, we get into three things that hold many business owners back from content creation, visibility, and marketing themselves.

We talk about perfectionism, time management/organization, and a lack of inspiration or ideas as they relate to your marketing AND how to overcome these things to move forward.

Make this the year you STOP holding yourself back in content creation!

In this episode: 

  • How perfectionism can hold you back in content creation and marketing 
  • How time management and overcommitment can hold you back in your visibility efforts 
  • What to do when you lack inspiration or ideas 
  • And more! 

Links Mentioned (in order of appearance):
Mahdi Woodard's Instagram post on perfectionism
Content with Character Episode: Four Questions to Ask Before Taking on a Project
Content with Character Episode: Stop Throwing Spaghetti at the Wall
Lisa Zawrotny's Positively Living Episode with Kylie Ota on How to Figure Out your Planning Style
Content with Character Episode: Creative Dry Spells - ideas to spark creativity and inspiration
BUY FOUR, GET ONE FREE Strategy Session Sale! Through December 31, 2023

About Me, Your Host Emily Aborn 

  • I'm a content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs! 
  • Podcast host of Content with Character and She Built This 
  • Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo! 
  • Blanket-skirt-wearing, puzzle-loving, sock-obsessed lady living in the backwoods of New Hampshire! 

Website: www.emilyaborn.com

Email: emily@emilyaborn.com

Instagram

LinkedIn

She Built This Podcast

]]> Emily Aborn Buzzsprout-14134805 Tue, 26 Dec 2023 03:00:00 -0500 1428 full false 2024 Content Predictions: Planning for Your BEST Marketing in the New Year! 2024 Content Predictions: Planning for Your BEST Marketing in the New Year! Text Emily!

Ever wish you could have a crystal ball for your life or business?

I know I certainly do! I LOVE knowing what's going to happen next! When I know what's coming down the pike, I can plan, prepare, get excited, and in some cases... brace myself for it! I understand we can't know 100%. Life is full of the unexpected and surprises. But we can still guess, predict, hope, and then plan to do our very best no matter what comes our way. 

Today we’re going to have some fun with my fortune-telling skills as I share my marketing, visibility, and content creation predictions for 2024!

In this episode: 

  • Where I got the inspiration for this episode! (Thanks, Alesia!) 
  • Alesia's five predictions for podcasters: Evergreen Content will Reign Supreme, Video is the Future of Podcast Marketing, Bold and Thought Provoking Content Wins, Information is Abundant. Be Selective, and Listeners (People) Over Downloads (Numbers)
  • My five predictions for your content and marketing in 2024: 2024 is the time to repurpose and reuse, you will stand out by being consistent, it's about the PEOPLE, people, storytelling is (still) King, clarity will be of the utmost importance 
  • PLUS: bonus mini predictions/reminders around standing out, email marketing, AI tools, SEO, and more! 


Links Mentioned:
Alesia Galati's Episode of Listeners to Leads: The Future of Podcasting in 2024
My Content Catalyst Strategy Sessions ((Holiday deal through 12.31.23: buy four, get one FREE!))
👉🏻 I spared you taking notes! Here's the BLOG/Extended Show Notes that go with this episode

Connect with Me, Emily Aborn: 
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

Ever wish you could have a crystal ball for your life or business?

I know I certainly do! I LOVE knowing what's going to happen next! When I know what's coming down the pike, I can plan, prepare, get excited, and in some cases... brace myself for it! I understand we can't know 100%. Life is full of the unexpected and surprises. But we can still guess, predict, hope, and then plan to do our very best no matter what comes our way. 

Today we’re going to have some fun with my fortune-telling skills as I share my marketing, visibility, and content creation predictions for 2024!

In this episode: 

  • Where I got the inspiration for this episode! (Thanks, Alesia!) 
  • Alesia's five predictions for podcasters: Evergreen Content will Reign Supreme, Video is the Future of Podcast Marketing, Bold and Thought Provoking Content Wins, Information is Abundant. Be Selective, and Listeners (People) Over Downloads (Numbers)
  • My five predictions for your content and marketing in 2024: 2024 is the time to repurpose and reuse, you will stand out by being consistent, it's about the PEOPLE, people, storytelling is (still) King, clarity will be of the utmost importance 
  • PLUS: bonus mini predictions/reminders around standing out, email marketing, AI tools, SEO, and more! 


Links Mentioned:
Alesia Galati's Episode of Listeners to Leads: The Future of Podcasting in 2024
My Content Catalyst Strategy Sessions ((Holiday deal through 12.31.23: buy four, get one FREE!))
👉🏻 I spared you taking notes! Here's the BLOG/Extended Show Notes that go with this episode

Connect with Me, Emily Aborn: 
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-14127279 Tue, 19 Dec 2023 03:00:00 -0500 1663 full false Stop Throwing Spaghetti at the Wall! What's Really Sticking? Stop Throwing Spaghetti at the Wall! What's Really Sticking? Text Emily!

Sometimes… it just feels like you’re throwing a bunch of spaghetti at the wall. Again and again and again. 

And sometimes, you’re throwing fettuccine, elbow macaroni, and lasagna noodle at the wall when the spaghetti is already sticking just fine! 

Back away from the pasta, this episode will help you determine what’s sticking really when it comes to your business and visibility and how to let go of the tortellini weighing you down. 

In this episode, we review your current efforts and visibility, how to honestly self-evaluate what's working (and what isn't), and how to let go of things that aren’t sticking. 

  • Ideas on how to get all your marketing and visibility efforts in one place 
  • Using both metrics and gut to evaluate and assess
  • Asking yourself honestly whether or not what you're doing aligns with where you want to be going? What you want to be known for? And if you enjoy it? 
  • Examples on how I got back in the driver's seat of my own business after doing this activity 
  • Giving it a fair shake before declaring it's not working 
  • Ways to identify ineffective strategies 
  • Letting go with ease and action 
  • And more! 

Resources and Links Mentioned (in order of appearance):
👉🏻 EXTENDED SHOW NOTES
Content with Character Episode What Season of Business Are You In?
Lindsay Dreyer's Holistic Evaluation Method 
Content with Character Episode Taking Inventory
Taking Inventory Checklist
Nice Guys on Business Podcast with Doug Sandler and Strickland Bonner
Strategy Session: Seasonal PROMO - BUY FOUR, GET the FIFTH FREE!

What's Sticking Reflection Questions:
What went FABULOUSLY? 
What went just OK? 
What didn’t go well or even AWFUL? 
What would you do again? 
What will you not be doing again? 
What was worth your time, money, energy, emotions, efforts, and what was not? 

About the Host:
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

Sometimes… it just feels like you’re throwing a bunch of spaghetti at the wall. Again and again and again. 

And sometimes, you’re throwing fettuccine, elbow macaroni, and lasagna noodle at the wall when the spaghetti is already sticking just fine! 

Back away from the pasta, this episode will help you determine what’s sticking really when it comes to your business and visibility and how to let go of the tortellini weighing you down. 

In this episode, we review your current efforts and visibility, how to honestly self-evaluate what's working (and what isn't), and how to let go of things that aren’t sticking. 

  • Ideas on how to get all your marketing and visibility efforts in one place 
  • Using both metrics and gut to evaluate and assess
  • Asking yourself honestly whether or not what you're doing aligns with where you want to be going? What you want to be known for? And if you enjoy it? 
  • Examples on how I got back in the driver's seat of my own business after doing this activity 
  • Giving it a fair shake before declaring it's not working 
  • Ways to identify ineffective strategies 
  • Letting go with ease and action 
  • And more! 

Resources and Links Mentioned (in order of appearance):
👉🏻 EXTENDED SHOW NOTES
Content with Character Episode What Season of Business Are You In?
Lindsay Dreyer's Holistic Evaluation Method 
Content with Character Episode Taking Inventory
Taking Inventory Checklist
Nice Guys on Business Podcast with Doug Sandler and Strickland Bonner
Strategy Session: Seasonal PROMO - BUY FOUR, GET the FIFTH FREE!

What's Sticking Reflection Questions:
What went FABULOUSLY? 
What went just OK? 
What didn’t go well or even AWFUL? 
What would you do again? 
What will you not be doing again? 
What was worth your time, money, energy, emotions, efforts, and what was not? 

About the Host:
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-14087155 Tue, 12 Dec 2023 03:00:00 -0500 2060 full false Which Season of Business Are You In? Which Season of Business Are You In? Text Emily!

Winter, Spring, Summer, and Fall… all you have to do is call, and I’ll be there. 

James Taylor forgot one little part of his song - WE’LL all be there at one point or another. Physically, mentally, probably emotionally… and in our businesses. 

In this episode, we’re going to talk about the four seasons of business, and help you determine which one you’re in, plus what actions to take no matter what the temperature is right now! 

In this episode on the seasons of business: 

  • Business cycles are normal 
  • Actions for Spring in business
  • Actions for Summer in business
  • Actions in Fall for business
  • Actions for Winter and what to do when business is slow 
  • Handpicked inspiration for each season :) 
  • And more! 

Links and Resources Mentioned:
She Built This podcast episode with Bri Martinez: The Wisdom in Our Cycles
Episode on Setting Realistic Expectations
👉🏻 EXTENDED SHOW NOTES  

Connect with Me, Emily Aborn, Small Business Copywriter:

The quick synopsis: Small Business Copywriter, host of Small Business Casual, wife, auntie, eldest daughter, sister, voracious reader. I live in the backwoods of New Hampshire where I bide my time hiking and investigating fungi in the woods, reading (as aforementioned), doing crosswords and word games, and enjoying bird songs in nature from my back deck.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Text Emily!

Winter, Spring, Summer, and Fall… all you have to do is call, and I’ll be there. 

James Taylor forgot one little part of his song - WE’LL all be there at one point or another. Physically, mentally, probably emotionally… and in our businesses. 

In this episode, we’re going to talk about the four seasons of business, and help you determine which one you’re in, plus what actions to take no matter what the temperature is right now! 

In this episode on the seasons of business: 

  • Business cycles are normal 
  • Actions for Spring in business
  • Actions for Summer in business
  • Actions in Fall for business
  • Actions for Winter and what to do when business is slow 
  • Handpicked inspiration for each season :) 
  • And more! 

Links and Resources Mentioned:
She Built This podcast episode with Bri Martinez: The Wisdom in Our Cycles
Episode on Setting Realistic Expectations
👉🏻 EXTENDED SHOW NOTES  

Connect with Me, Emily Aborn, Small Business Copywriter:

The quick synopsis: Small Business Copywriter, host of Small Business Casual, wife, auntie, eldest daughter, sister, voracious reader. I live in the backwoods of New Hampshire where I bide my time hiking and investigating fungi in the woods, reading (as aforementioned), doing crosswords and word games, and enjoying bird songs in nature from my back deck.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn

]]> Emily Aborn Buzzsprout-14057802 Tue, 05 Dec 2023 03:00:00 -0500 2003 full false Setting Realistic Expectations: Keys to Achieving Your Big Dreams in Business and Marketing Setting Realistic Expectations: Keys to Achieving Your Big Dreams in Business and Marketing Text Emily!

I can't even begin to tell you how many times I've set myself up for disappointment by painting unrealistic expectations for my marketing and business.  I've gotten all hyped up and excited thinking: THIS is the moment. It's all about to blow up, go gangbusters, etc. And it pretty much never ends up like that or works that way. 

Instead, it takes lots of consistent hard work, daily time, effort, attention, and making sure I’m laser-focused on which direction I want to be going in and what I want for my life and business. 

In this week's episode, we're going to talk about big, bold, audacious goals, and setting REALISTIC expectations around our marketing and visibility. 

What's inside: 

  • Three questions to ask yourself to spur big dreaming 
  • How the online space can set us up for disappointment
  • Four things to consider when setting realistic expectations around your marketing and visibility efforts 
  • Considering your marketing on the whole 
  • Perfection right out of the gate is unrealistic 
  • One-side-doesn't-fit-all 
  • If you build it, they'll come IF...
  • And more! 

Links and Resources Mentioned:

Recent Content with Character Episode on Taking a Break
Jessica Terzakis' LinkedIn post on Passive Income
Rosemarie Callendar's NEW Podcast Episode #3 "A Simple Strategy to Set Realistic Goals for Your Podcast"

Questions For Your Reflection: 

  1. What do you REALLY want this year in your business? 
  2. What do you want your business to look like and how does it marry with / complement how you want your life to look? 
  3. What’s realistic this year for YOU to achieve right now? What steps do you need to get there? Can you nudge yourself just a bit further and dream a smidge bigger? How can you stretch your goals just a little bit more? Make your dream a little bolder and edgier. 

Connect with Me, Emily Aborn, Content Copywriter

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

I can't even begin to tell you how many times I've set myself up for disappointment by painting unrealistic expectations for my marketing and business.  I've gotten all hyped up and excited thinking: THIS is the moment. It's all about to blow up, go gangbusters, etc. And it pretty much never ends up like that or works that way. 

Instead, it takes lots of consistent hard work, daily time, effort, attention, and making sure I’m laser-focused on which direction I want to be going in and what I want for my life and business. 

In this week's episode, we're going to talk about big, bold, audacious goals, and setting REALISTIC expectations around our marketing and visibility. 

What's inside: 

  • Three questions to ask yourself to spur big dreaming 
  • How the online space can set us up for disappointment
  • Four things to consider when setting realistic expectations around your marketing and visibility efforts 
  • Considering your marketing on the whole 
  • Perfection right out of the gate is unrealistic 
  • One-side-doesn't-fit-all 
  • If you build it, they'll come IF...
  • And more! 

Links and Resources Mentioned:

Recent Content with Character Episode on Taking a Break
Jessica Terzakis' LinkedIn post on Passive Income
Rosemarie Callendar's NEW Podcast Episode #3 "A Simple Strategy to Set Realistic Goals for Your Podcast"

Questions For Your Reflection: 

  1. What do you REALLY want this year in your business? 
  2. What do you want your business to look like and how does it marry with / complement how you want your life to look? 
  3. What’s realistic this year for YOU to achieve right now? What steps do you need to get there? Can you nudge yourself just a bit further and dream a smidge bigger? How can you stretch your goals just a little bit more? Make your dream a little bolder and edgier. 

Connect with Me, Emily Aborn, Content Copywriter

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-14019879 Tue, 28 Nov 2023 03:00:00 -0500 2070 full false Avoiding Distractions in Your Content (ideas to keep them engaged) Avoiding Distractions in Your Content (ideas to keep them engaged) Text Emily!

If you do a Google search on how distractable we are, you'll get page after page of just how hard it is for us to pay attention nowadays. 

A well-known fact about human beings is that if what they're focusing on isn't interesting, or if they allow themselves to get distracted, or if we distract them... they tend to check out and we might have officially lost their attention for good. 

We don't want people getting distracted when consuming OUR content, do we!? No! We want their focus and preferably undivided attention. 

This episode will walk you through some ideas on how to decrease distractions and provide you with some tangible examples for keeping them engaged! 

In this episode: 

  • It's not you, it's them! Well, it's not entirely you... 
  • The human brains tendency to wander 47% of our waking hours 
  • Creative ideas on keeping their attention and getting them engaged
  • How to avoid distracting people in our content 
  • Whether or not ums, ahs, so's, and buts are all that bad
  • And MORE! 

Links and Resources Mentioned (as promised):
Article on Ending Sentences with Prepositions
Grammar Girl Podcast Episode with Valerie Fridland (YouTube)
Valerie's Book Like, Literally, Dude (Penguin Books)
She Built This Podcast Episode on 3 Powerful and Simple Speaking Tips
Content with Character Episode on Speaking Tips

👉🏻 EXTENSIVE SHOW NOTES

About the Host, Emily Aborn

Hi! I'm Emily! I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've written for 97+ industries and love helping others increase their visibility, connect with their clients, and open up to creativity in their content. For fun, I like word games, reading, listening to podcasts, and adventuring around New Hampshire with my husband, Jason, and my dog, Clyde.

Connect with Me: emily@emilyaborn.com

Website

Instagram

Facebook

LinkedIn

She Built This Podcast

]]> Text Emily!

If you do a Google search on how distractable we are, you'll get page after page of just how hard it is for us to pay attention nowadays. 

A well-known fact about human beings is that if what they're focusing on isn't interesting, or if they allow themselves to get distracted, or if we distract them... they tend to check out and we might have officially lost their attention for good. 

We don't want people getting distracted when consuming OUR content, do we!? No! We want their focus and preferably undivided attention. 

This episode will walk you through some ideas on how to decrease distractions and provide you with some tangible examples for keeping them engaged! 

In this episode: 

  • It's not you, it's them! Well, it's not entirely you... 
  • The human brains tendency to wander 47% of our waking hours 
  • Creative ideas on keeping their attention and getting them engaged
  • How to avoid distracting people in our content 
  • Whether or not ums, ahs, so's, and buts are all that bad
  • And MORE! 

Links and Resources Mentioned (as promised):
Article on Ending Sentences with Prepositions
Grammar Girl Podcast Episode with Valerie Fridland (YouTube)
Valerie's Book Like, Literally, Dude (Penguin Books)
She Built This Podcast Episode on 3 Powerful and Simple Speaking Tips
Content with Character Episode on Speaking Tips

👉🏻 EXTENSIVE SHOW NOTES

About the Host, Emily Aborn

Hi! I'm Emily! I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've written for 97+ industries and love helping others increase their visibility, connect with their clients, and open up to creativity in their content. For fun, I like word games, reading, listening to podcasts, and adventuring around New Hampshire with my husband, Jason, and my dog, Clyde.

Connect with Me: emily@emilyaborn.com

Website

Instagram

Facebook

LinkedIn

She Built This Podcast

]]> Emily Aborn Buzzsprout-13986755 Tue, 21 Nov 2023 03:00:00 -0500 2236 full false Give Me a Break! What to Consider Before You Start Planning for 2024 Give Me a Break! What to Consider Before You Start Planning for 2024 Text Emily!

Personally, I'm craving some sort of in-between zone right now.  A space where it’s not 2023 anymore but it’s also not 2024 yet. Neither here, nor there. 

In this episode, I share with you about the magical gift I want us to consider giving ourselves in these final weeks of this year and that is…  a pause between reflecting and planning. 

Somewhere in between the taking stock and the planning, there needs to be a little bit of a nothing. Somewhere for all the creative ideas to bubble up without you planning them all and plotting your course in stone just yet. Somewhere for intention to really spark and then burn into a raging fire inside you, so you have a place to keep coming back to that’s solid inside you when you look at whether or not something is a yes or a no. 

That place is what we’re going to talk about today. A pause, a breathe, a break. Call it whatever you want. 

  • You don't have to go out with a bang and CRUSH your goals before NY
  • Five ideas for slowing down if you're like me and can't shut your business down for the last bit of the year 
  • Questions to ask yourself (and your business) as you sit back and pause
  • And more

Resources Mentioned 
Quote: “The price we pay for our errors is higher than the benefits we gain from our successes. So be careful of rushing headlong into maximalist action, convinced of your own righteousness. Be incremental and patient and steady.” - Matt Gaetz
Mahdi Woodard Instagram Post
Taking Inventory Episode 

Journaling Questions:
What do I really want to create? 
Dear business, how do you want me to share? 
Who do you want to connect with? 
Work with? 
What do you really want to do?
How do you best like to organize your time? Structure your weeks? 
What season are you in? Ramping up? Growing? Planting Seeds? Nourishing? Cutting back? Pivoting entirely? 
What does success abundance and a joyful business you’re proud of look like for you? 

Connect with me, Emily Aborn Content Copywriter

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

Personally, I'm craving some sort of in-between zone right now.  A space where it’s not 2023 anymore but it’s also not 2024 yet. Neither here, nor there. 

In this episode, I share with you about the magical gift I want us to consider giving ourselves in these final weeks of this year and that is…  a pause between reflecting and planning. 

Somewhere in between the taking stock and the planning, there needs to be a little bit of a nothing. Somewhere for all the creative ideas to bubble up without you planning them all and plotting your course in stone just yet. Somewhere for intention to really spark and then burn into a raging fire inside you, so you have a place to keep coming back to that’s solid inside you when you look at whether or not something is a yes or a no. 

That place is what we’re going to talk about today. A pause, a breathe, a break. Call it whatever you want. 

  • You don't have to go out with a bang and CRUSH your goals before NY
  • Five ideas for slowing down if you're like me and can't shut your business down for the last bit of the year 
  • Questions to ask yourself (and your business) as you sit back and pause
  • And more

Resources Mentioned 
Quote: “The price we pay for our errors is higher than the benefits we gain from our successes. So be careful of rushing headlong into maximalist action, convinced of your own righteousness. Be incremental and patient and steady.” - Matt Gaetz
Mahdi Woodard Instagram Post
Taking Inventory Episode 

Journaling Questions:
What do I really want to create? 
Dear business, how do you want me to share? 
Who do you want to connect with? 
Work with? 
What do you really want to do?
How do you best like to organize your time? Structure your weeks? 
What season are you in? Ramping up? Growing? Planting Seeds? Nourishing? Cutting back? Pivoting entirely? 
What does success abundance and a joyful business you’re proud of look like for you? 

Connect with me, Emily Aborn Content Copywriter

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-13948812 Tue, 14 Nov 2023 03:00:00 -0500 1971 full false Four Hidden Benefits of Creating Content Four Hidden Benefits of Creating Content Text Emily!

Creating content with "character" is what this podcast is all about. Not simply creating more just for the sake of more, or because you feel like you should be, but coming from a place of depth, intention, and a desire to spark more goodness in the world. 

In this episode, we’re talking about why to create content in the first place and the four hidden benefits to YOU to the creator when you do!

Discover how your content gives back to those experiencing it and to you in this episode.

Topics covered: 

  • What is content? 
  • How to consider why you create content in the first place
  • Your content can change someone else's life
  • 9 Things your content can do for others
  • Four hidden benefits for you, the content creator 
  • And more! 

Resources mentioned in this episode: 

Content with Character Episode: Speaking and Podcasting for Increased Visibility
She Built This podcast Bonus episode with Speaking Tips
Blog: Creating Connection through Speaking and Podcasting
Simone Seol's Instagram post referenced

Quotes:

“I write entirely to find out what I'm thinking, what I'm looking at, what I see, and what it means. What I want and what I fear.” - Joan Didion

"Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved." - Helen Keller

"Art is about the maker." - Rick Rubin

About Me, Podcast Host and Content Copywriter Emily Aborn
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

Creating content with "character" is what this podcast is all about. Not simply creating more just for the sake of more, or because you feel like you should be, but coming from a place of depth, intention, and a desire to spark more goodness in the world. 

In this episode, we’re talking about why to create content in the first place and the four hidden benefits to YOU to the creator when you do!

Discover how your content gives back to those experiencing it and to you in this episode.

Topics covered: 

  • What is content? 
  • How to consider why you create content in the first place
  • Your content can change someone else's life
  • 9 Things your content can do for others
  • Four hidden benefits for you, the content creator 
  • And more! 

Resources mentioned in this episode: 

Content with Character Episode: Speaking and Podcasting for Increased Visibility
She Built This podcast Bonus episode with Speaking Tips
Blog: Creating Connection through Speaking and Podcasting
Simone Seol's Instagram post referenced

Quotes:

“I write entirely to find out what I'm thinking, what I'm looking at, what I see, and what it means. What I want and what I fear.” - Joan Didion

"Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved." - Helen Keller

"Art is about the maker." - Rick Rubin

About Me, Podcast Host and Content Copywriter Emily Aborn
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-13867120 Tue, 07 Nov 2023 03:00:00 -0500 1652 full false Speaking and Podcast Guesting for Increased Visibility (Risky Business Series: Part 5) 😱 Speaking and Podcast Guesting for Increased Visibility (Risky Business Series: Part 5) 😱 Text Emily!

For up to 75% of the population,  public speaking is their greatest fear. For some, it's even more scary than death itself!

Stage and large audiences aside, this fear can even creep in with podcast guesting, showing up in your own video content, and more. In this episode, we're headed into the haunted house of speaking and giving you tips on how to get started with more confidence, why to consider it as a tool for your business visibility,  how to find the ever-elusive speaking opportunities, and more!

In the episode: 

  • How speaking be beneficial for us as business owners as we increase our visibility, develop our thought leadership, and find our voices
  • What constitutes "speaking"? 
  • Why speaking is a great way to create connection and infuse storytelling
  • How to find the ever-elusive speaking engagements you crave (from podcasting to stages!) 
  • Tips on pitching 
  • Tips for overcoming nervousness when speaking 
  • Speaking is not just another appointment in your calendar 
  • And more! 

RESOURCES MENTIONED:
Podcast Collaboration Group (paid membership)
Podcast Guest Collaboration Group on FB (free version of above)
Pod Match
Innovation Women*
CWE, SBDC, SCORE (NH & VT Chapters)
Content with Character Episode: How to Pitch Like a Human
Linda Ugelow Book: Delight in the Limelight, Linda Ugelow TikTok (speaker confidence tips)
Linda Ugelow She Built This Podcast Episode: Delighting in the Limelight
More Show Notes! 

LISTENER THANKS:
Robin A., Bonnie, Debbie

About Me, Emily Aborn Content Copywriter, Speaker, and Podcast Host

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

*Please note: This is an affiliate link and I do receive a small commission if you choose to purchase an Innovation Women membership 

]]> Text Emily!

For up to 75% of the population,  public speaking is their greatest fear. For some, it's even more scary than death itself!

Stage and large audiences aside, this fear can even creep in with podcast guesting, showing up in your own video content, and more. In this episode, we're headed into the haunted house of speaking and giving you tips on how to get started with more confidence, why to consider it as a tool for your business visibility,  how to find the ever-elusive speaking opportunities, and more!

In the episode: 

  • How speaking be beneficial for us as business owners as we increase our visibility, develop our thought leadership, and find our voices
  • What constitutes "speaking"? 
  • Why speaking is a great way to create connection and infuse storytelling
  • How to find the ever-elusive speaking engagements you crave (from podcasting to stages!) 
  • Tips on pitching 
  • Tips for overcoming nervousness when speaking 
  • Speaking is not just another appointment in your calendar 
  • And more! 

RESOURCES MENTIONED:
Podcast Collaboration Group (paid membership)
Podcast Guest Collaboration Group on FB (free version of above)
Pod Match
Innovation Women*
CWE, SBDC, SCORE (NH & VT Chapters)
Content with Character Episode: How to Pitch Like a Human
Linda Ugelow Book: Delight in the Limelight, Linda Ugelow TikTok (speaker confidence tips)
Linda Ugelow She Built This Podcast Episode: Delighting in the Limelight
More Show Notes! 

LISTENER THANKS:
Robin A., Bonnie, Debbie

About Me, Emily Aborn Content Copywriter, Speaker, and Podcast Host

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

*Please note: This is an affiliate link and I do receive a small commission if you choose to purchase an Innovation Women membership 

]]> Emily Aborn Buzzsprout-13823727 Tue, 31 Oct 2023 03:00:00 -0400 2807 full false Trick or Treat Marketing (Risky Business: Part 4) 🍬 Trick or Treat Marketing (Risky Business: Part 4) 🍬 Text Emily!

Want to make your content and marketing more of a treat and steer clear of all the trickery out there? 

In this episode, we’re going to get into three ways to do just that! 

For this month of October 2023 - in the spirit of Halloween, we’ve been getting into some of the darker sides of marketing and business with some of those not entirely FUN things that happen to us as entrepreneurs. 

Today, we're getting into how to make your content more of a TREAT and less of a trick with three ideas to help you: 

Be more YOU wherever you're showing up in your content. 
Be kind. 
Be intentional. 

Resources Mentioned:

My personal Facebook page if you want to see the SCARIEST things people see online and in social media
Jessica Osborn's Podcast Episode of "She's the Business" with Lisa Twohig: How to Cut Through the Crowd by Having Fun in Your Content 
My lame attempt at following an Instagram trend (thank you to my one commenter!)
Karen Kenney's "Giving Credit Matters" podcast episode 
She Built This podcast episode with Alice Karolina "How We Sell Matters" - Ethical Marketing

Special Thanks: 
Kristy and Vicki for sharing! The Muscle Relaxer for your kind review and positive words!

About Me (Let's Connect!):

I’m Emily Aborn, I’m a Content Copywriter, speaker, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Don't worry, mom (you're my favorite too!)  Our happy little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

Want to make your content and marketing more of a treat and steer clear of all the trickery out there? 

In this episode, we’re going to get into three ways to do just that! 

For this month of October 2023 - in the spirit of Halloween, we’ve been getting into some of the darker sides of marketing and business with some of those not entirely FUN things that happen to us as entrepreneurs. 

Today, we're getting into how to make your content more of a TREAT and less of a trick with three ideas to help you: 

Be more YOU wherever you're showing up in your content. 
Be kind. 
Be intentional. 

Resources Mentioned:

My personal Facebook page if you want to see the SCARIEST things people see online and in social media
Jessica Osborn's Podcast Episode of "She's the Business" with Lisa Twohig: How to Cut Through the Crowd by Having Fun in Your Content 
My lame attempt at following an Instagram trend (thank you to my one commenter!)
Karen Kenney's "Giving Credit Matters" podcast episode 
She Built This podcast episode with Alice Karolina "How We Sell Matters" - Ethical Marketing

Special Thanks: 
Kristy and Vicki for sharing! The Muscle Relaxer for your kind review and positive words!

About Me (Let's Connect!):

I’m Emily Aborn, I’m a Content Copywriter, speaker, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Don't worry, mom (you're my favorite too!)  Our happy little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-13789127 Tue, 24 Oct 2023 03:00:00 -0400 2138 full false Are Ghosts Really so Scary? (Risky Business Series: Part 3) 👻 Are Ghosts Really so Scary? (Risky Business Series: Part 3) 👻 Text Emily!

Research shows that up to 23% of people have been ghosted in the US. Other terms closely related to this phenomenon include "breadcrumbing," "benching," "the slow fade". 

But these aren’t as spooky as straight-up ghosting. Why is the ghosting technique becoming more prevalent in the online business world with collaborators, connections, clients, and even contractors? 

In this week's episode, I wanted to take some time and first share some examples of where I see ghosting happen with connections, clients, and collaborators, then talk about WHY it might happen, and then talk about some ways to prevent it. And when not preventable, what to do about it. 

We get into: 

  • Why there's an increase in ghosting due to a rise in technology
  • Who is guilty of ghosting in a professional setting 
  • Reasons collaborators, connections, and clients might ghost
  • Ideas on how to prevent or lessen the prevalence of ghosting 
  • How ghosting has almost nothing to do with you, the ghostee
  • What to do about it when it happens 
  • And more! 

While you may be tempted to take it personally or write a story about why they ghosted, what it means about the person doing it, or what it means about you... the truth is, there are lots of reasons ghosting happens. The most likely explanation is almost never that the person on the other end is cruel or uncaring, it might actually be the complete opposite! 

So, maybe we should just let sleeping ghosts lie… 

Resources mentioned:

Desiree Stanley's Pockets of Knowledge Podcast episode featuring yours truly :)
Alesia Galati's Listeners to Leads Podcast and Galati Media Website

Connect with Me:

I’m Emily Aborn, I’m a Content Copywriter, speaker, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our happy little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

Research shows that up to 23% of people have been ghosted in the US. Other terms closely related to this phenomenon include "breadcrumbing," "benching," "the slow fade". 

But these aren’t as spooky as straight-up ghosting. Why is the ghosting technique becoming more prevalent in the online business world with collaborators, connections, clients, and even contractors? 

In this week's episode, I wanted to take some time and first share some examples of where I see ghosting happen with connections, clients, and collaborators, then talk about WHY it might happen, and then talk about some ways to prevent it. And when not preventable, what to do about it. 

We get into: 

  • Why there's an increase in ghosting due to a rise in technology
  • Who is guilty of ghosting in a professional setting 
  • Reasons collaborators, connections, and clients might ghost
  • Ideas on how to prevent or lessen the prevalence of ghosting 
  • How ghosting has almost nothing to do with you, the ghostee
  • What to do about it when it happens 
  • And more! 

While you may be tempted to take it personally or write a story about why they ghosted, what it means about the person doing it, or what it means about you... the truth is, there are lots of reasons ghosting happens. The most likely explanation is almost never that the person on the other end is cruel or uncaring, it might actually be the complete opposite! 

So, maybe we should just let sleeping ghosts lie… 

Resources mentioned:

Desiree Stanley's Pockets of Knowledge Podcast episode featuring yours truly :)
Alesia Galati's Listeners to Leads Podcast and Galati Media Website

Connect with Me:

I’m Emily Aborn, I’m a Content Copywriter, speaker, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our happy little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-13745585 Tue, 17 Oct 2023 03:00:00 -0400 2707 full false What to Do When Your Business is Slow (Risky Business Series: Part 2) 🎃 What to Do When Your Business is Slow (Risky Business Series: Part 2) 🎃 Text Emily!

Quite a few entrepreneurs I’ve spoken with lately have shared with me that their businesses have experienced a serious slowdown this year. 

Some of the things that cause the speedbumps in our business are outside of our control, and some of them require us to honestly review and reconnect with the heartbeat of our businesses to help them move forward and pick up momentum. 

This episode will walk you through eight super tangible things you can do when your business experiences a slowdown to help you keep from spinning your wheels AND help to reignite the spark! 

I cover: 

  • What the entrepreneurial landscape is missing right now
  • Factors outside of our control that impact our business/clients
  • Eight ideas for when your business is slow -everything from an honest marketing review to giving yourself a brain break! 
  • How to embrace business slowdowns by recognizing what they are
  • And more! 

Resources Mentioned:
Booking a Strategy call with ME!
Content with Character Episode on 'Taking Inventory'
SCORE Conference for Women in Kensington, NH October 20th
Leslie Sturgeon's Roundtables of Inspiration event in Manchester, NH October 18th
Simone Seol's post on Instagram I referred to in the episode

About the Host:

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

Quite a few entrepreneurs I’ve spoken with lately have shared with me that their businesses have experienced a serious slowdown this year. 

Some of the things that cause the speedbumps in our business are outside of our control, and some of them require us to honestly review and reconnect with the heartbeat of our businesses to help them move forward and pick up momentum. 

This episode will walk you through eight super tangible things you can do when your business experiences a slowdown to help you keep from spinning your wheels AND help to reignite the spark! 

I cover: 

  • What the entrepreneurial landscape is missing right now
  • Factors outside of our control that impact our business/clients
  • Eight ideas for when your business is slow -everything from an honest marketing review to giving yourself a brain break! 
  • How to embrace business slowdowns by recognizing what they are
  • And more! 

Resources Mentioned:
Booking a Strategy call with ME!
Content with Character Episode on 'Taking Inventory'
SCORE Conference for Women in Kensington, NH October 20th
Leslie Sturgeon's Roundtables of Inspiration event in Manchester, NH October 18th
Simone Seol's post on Instagram I referred to in the episode

About the Host:

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-13700847 Tue, 10 Oct 2023 03:00:00 -0400 2119 full false What to Do When Things Fail (Risky Business Series: Part 1) 🕷️ What to Do When Things Fail (Risky Business Series: Part 1) 🕷️ Text Emily!

These days, we see a lot of highlight reels. A lot of successes, wins, accomplishments, achievements, celebrations, and not-so-humble brags. 

What we don’t always see or hear about are the flops, mistakes, and failures. The flailing and wailing that results when something doesn’t go at all how we hoped and planned, or it just doesn’t go… at all. 

In this week’s episode, we’re going to talk about what to do when we fail. 

"What to Do When Things Fail" is part one of my October Risky Business Series in which we'll be talking about: failing, what do to when business is slow, horrific stuff I see in content, getting ghosted, and how to make planning less scary. 

In this week's episode: 

  • The definition of failure 
  • Facing the facts and sharing the reality of failure as a part of life and business
  • Two of my best-kept failure secrets
  • Four steps to help you fail forward and move with intention 
  • Should you ask for outside help to handle your failures? 
  • Do you need to announce when you fail? 

Resources mentioned:

Farnoosh Torabi's episode on the She Built This podcast talking about her new book, A Healthy State of Panic, and the fear around failure.

Content with Character Episode on Taking Inventory

Hug Your Customers book by Jack Mitchell

Rich Roll's podcast with Arthur C. Brooks on Happiness, Transcendence, and Creating Greater Life Satisfaction

Connect with Me:

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

These days, we see a lot of highlight reels. A lot of successes, wins, accomplishments, achievements, celebrations, and not-so-humble brags. 

What we don’t always see or hear about are the flops, mistakes, and failures. The flailing and wailing that results when something doesn’t go at all how we hoped and planned, or it just doesn’t go… at all. 

In this week’s episode, we’re going to talk about what to do when we fail. 

"What to Do When Things Fail" is part one of my October Risky Business Series in which we'll be talking about: failing, what do to when business is slow, horrific stuff I see in content, getting ghosted, and how to make planning less scary. 

In this week's episode: 

  • The definition of failure 
  • Facing the facts and sharing the reality of failure as a part of life and business
  • Two of my best-kept failure secrets
  • Four steps to help you fail forward and move with intention 
  • Should you ask for outside help to handle your failures? 
  • Do you need to announce when you fail? 

Resources mentioned:

Farnoosh Torabi's episode on the She Built This podcast talking about her new book, A Healthy State of Panic, and the fear around failure.

Content with Character Episode on Taking Inventory

Hug Your Customers book by Jack Mitchell

Rich Roll's podcast with Arthur C. Brooks on Happiness, Transcendence, and Creating Greater Life Satisfaction

Connect with Me:

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-13648091 Tue, 03 Oct 2023 03:00:00 -0400 2352 full false Taking Inventory Taking Inventory Text Emily!

My goal for my life is a successful, kind, simple existence that I feel proud of. One that isn't complex or complicated or confusing.  From relationships to business, I'm looking for things I look forward to waking up to each and every day! For me, that's the definition of success. 

The way to start achieving that, I believe, is to let go of all the things that are getting in the way. 

Yet, despite my best intentions, I complicate, confuse, and get stuck in situations that I know aren’t right for me. Mismatched situations, "yes's" when I should've said "no". 

I want this for you too when it comes to your marketing and visibility efforts. I want you to feel SO excited and good and passionate about what you’re doing and how you’re sharing it. So that marketing, visibility, and content creation go from loathsome to FUN!  Because you’re just sharing in a way that feels good and what you’re excited about. 

This episode is all about how to start working towards that as we take inventory of everything we have happening visibility-wise and go through it with a fine-tooth comb.
 
In this episode, I talk about Taking Inventory as it relates to your marketing as we dive into: 

  • How and why to set time aside to review your visibility and content 
  • How to think about your marketing efforts vs. your content creation 
  • How to take stock of everywhere you're visible 
  • How to realistically (and honestly) evaluate what went well and why, and what didn't! 
  • How to provide more resounding "yes's" and clear "no's" in the future 

Links Mentioned:
How to Hold a Collaborative CEO Day for Greater Success with Emily Aborn
How to Grow Your Business Faster with a CEO Day
She Built This Episode Host Swap with Kim Dawson
Emily Aborn's Strategy Sessions
👉🏻 TAKING INVENTORY CHECKLIST

About the Host:

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

My goal for my life is a successful, kind, simple existence that I feel proud of. One that isn't complex or complicated or confusing.  From relationships to business, I'm looking for things I look forward to waking up to each and every day! For me, that's the definition of success. 

The way to start achieving that, I believe, is to let go of all the things that are getting in the way. 

Yet, despite my best intentions, I complicate, confuse, and get stuck in situations that I know aren’t right for me. Mismatched situations, "yes's" when I should've said "no". 

I want this for you too when it comes to your marketing and visibility efforts. I want you to feel SO excited and good and passionate about what you’re doing and how you’re sharing it. So that marketing, visibility, and content creation go from loathsome to FUN!  Because you’re just sharing in a way that feels good and what you’re excited about. 

This episode is all about how to start working towards that as we take inventory of everything we have happening visibility-wise and go through it with a fine-tooth comb.
 
In this episode, I talk about Taking Inventory as it relates to your marketing as we dive into: 

  • How and why to set time aside to review your visibility and content 
  • How to think about your marketing efforts vs. your content creation 
  • How to take stock of everywhere you're visible 
  • How to realistically (and honestly) evaluate what went well and why, and what didn't! 
  • How to provide more resounding "yes's" and clear "no's" in the future 

Links Mentioned:
How to Hold a Collaborative CEO Day for Greater Success with Emily Aborn
How to Grow Your Business Faster with a CEO Day
She Built This Episode Host Swap with Kim Dawson
Emily Aborn's Strategy Sessions
👉🏻 TAKING INVENTORY CHECKLIST

About the Host:

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-13629293 Tue, 26 Sep 2023 03:00:00 -0400 2444 full false Make Time Your Friend (instead of just managing it)! Make Time Your Friend (instead of just managing it)! Text Emily!

There are tons of tips and tricks out there on time management.

A lot of it is really helpful, and a lot of it works. And, sometimes despite our best efforts, we can’t get it to stick. I think it goes a layer deeper than that and in this episode, we’re going to talk about some time befriendment strategies for you to try for yourself! So you can stop MANAGING your time and be it’s best buddy instead.

Your time matters and this episode will walk you through some tangible examples, practical advice, and actionable tips to start becoming best friends with what might now be your archnemesis: TIME.

In the episode: 

  • What does it mean to be friends with your time? 
  • What does it look like when we're simply managing our time? 
  • How to review all your time commitments and evaluate them with clarity
  • Where to put everything you have to do! 
  • How to start thinking about your future self NOW and draw a line in the sand
  • And more! 

Designing the life you want to live tomorrow starts today!

Links and Resources Mentioned: 
Brainz Magazine Article: Don't Manage Your Time - Befriend It! 
JoAnn Krall's Blog on How to Choose a Project Management Software 
Lisa Zawrotny's Positively Living Podcast - Episode on Multipassionates HERE
Content with Character Episode: Four Questions to Ask When Taking on a New Project
The Marketing Momentum Lab - kicks off Monday, September 25th! 

About the Host (Contact Me!)

Welcome to Content with Character! 

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

There are tons of tips and tricks out there on time management.

A lot of it is really helpful, and a lot of it works. And, sometimes despite our best efforts, we can’t get it to stick. I think it goes a layer deeper than that and in this episode, we’re going to talk about some time befriendment strategies for you to try for yourself! So you can stop MANAGING your time and be it’s best buddy instead.

Your time matters and this episode will walk you through some tangible examples, practical advice, and actionable tips to start becoming best friends with what might now be your archnemesis: TIME.

In the episode: 

  • What does it mean to be friends with your time? 
  • What does it look like when we're simply managing our time? 
  • How to review all your time commitments and evaluate them with clarity
  • Where to put everything you have to do! 
  • How to start thinking about your future self NOW and draw a line in the sand
  • And more! 

Designing the life you want to live tomorrow starts today!

Links and Resources Mentioned: 
Brainz Magazine Article: Don't Manage Your Time - Befriend It! 
JoAnn Krall's Blog on How to Choose a Project Management Software 
Lisa Zawrotny's Positively Living Podcast - Episode on Multipassionates HERE
Content with Character Episode: Four Questions to Ask When Taking on a New Project
The Marketing Momentum Lab - kicks off Monday, September 25th! 

About the Host (Contact Me!)

Welcome to Content with Character! 

I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.  

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-13593413 Tue, 19 Sep 2023 03:00:00 -0400 2668 full false THIS or THAT? Five choices to make in your marketing and messaging THIS or THAT? Five choices to make in your marketing and messaging Text Emily!

Seems nowadays everyone’s got an opinion. 

Some say do this. 
Others say do that. 

If you spend any time online or on social media, you'll see a lot of definite lines drawn in the sand, all of which say polar opposite things you "should" be doing. 

It can be confusing when it comes to choosing THIS or THAT in various aspects of our businesses, marketing, and messaging. So, how do you make sense of all the noise and figure out what THIS or THAT is right for YOU? 

THIS episode will help you do exactly THAT.  


I'll get into: 

  • Defining a niche vs. not 
  • Planning your content or letting it RIP! 
  • Crafting an elevator pitch, or speaking off the cuff 
  • Short content vs. long content 
  • Throwaway / garbage content or fine-tuned? 

BIG thanks to this week's episode idea-generators:
Tim Shank, Melissa Snow, Jessica Terzakis, Lior Sadeh, Krista Hernandez, and Ariana Refsdal

MASSIVE thanks to our sharers of the week: Lisa Zawrotny of the Positively Living Podcast and Doug Sandler of the Nice Guys on Business Podcast

Resources and Links Mentioned: 


About the Host (Contact Me!)

Hello! I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I’m a question-asker, New Hampshire lover (except in the winter), wife, dog mom, auntie, friend, sister, cousin, sister-in-law, and word game nerd…. I’m sure there are more labels, but we'll stop there. I’m on a mission to be more ME and show you how to be more YOU in your marketing and messaging. 

Email: emily@emilyaborn.com 
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

Seems nowadays everyone’s got an opinion. 

Some say do this. 
Others say do that. 

If you spend any time online or on social media, you'll see a lot of definite lines drawn in the sand, all of which say polar opposite things you "should" be doing. 

It can be confusing when it comes to choosing THIS or THAT in various aspects of our businesses, marketing, and messaging. So, how do you make sense of all the noise and figure out what THIS or THAT is right for YOU? 

THIS episode will help you do exactly THAT.  


I'll get into: 

  • Defining a niche vs. not 
  • Planning your content or letting it RIP! 
  • Crafting an elevator pitch, or speaking off the cuff 
  • Short content vs. long content 
  • Throwaway / garbage content or fine-tuned? 

BIG thanks to this week's episode idea-generators:
Tim Shank, Melissa Snow, Jessica Terzakis, Lior Sadeh, Krista Hernandez, and Ariana Refsdal

MASSIVE thanks to our sharers of the week: Lisa Zawrotny of the Positively Living Podcast and Doug Sandler of the Nice Guys on Business Podcast

Resources and Links Mentioned: 


About the Host (Contact Me!)

Hello! I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I’m a question-asker, New Hampshire lover (except in the winter), wife, dog mom, auntie, friend, sister, cousin, sister-in-law, and word game nerd…. I’m sure there are more labels, but we'll stop there. I’m on a mission to be more ME and show you how to be more YOU in your marketing and messaging. 

Email: emily@emilyaborn.com 
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-13560594 Tue, 12 Sep 2023 03:00:00 -0400 2171 full false How to Get Other People to Talk About YOU! How to Get Other People to Talk About YOU! Text Emily!

We're wrapping up our writing and talking about ourselves series with a fun one! How to get your clients, customers, listeners, your people to talk about YOU! 

If you’re a regular listener, you know that I regularly read listener reviews here on the show. 

I ask you almost every single week for a review once during the episode and once again at the end of the episode. This isn't because I think I’m so wildly amazing podcaster with the best podcast out there on content creation, and not so I can grow my ego or boost my self-confidence, I ask because I have a mission to help as many people with this content as possible, and as many people with visibility, marketing, messaging. And getting your reviews helps ME reach more people so they too can get their voices heard! 


If I had to guess… that’s what you want too! 

You want to help as many people as possible with how YOU help them. 

That’s one of the many reasons we need to ask people to rave about us, help us spread the word, and share how we help others.

In this episode: 

  • When does talking about yourself become bragging about yourself? 
  • Why ask people for reviews and recommendations 
  • Where reviews and recommendations can come from 
  • Questions you can ask to make the process simple (and repeatable)
  • How to use the reviews and testimonials 
  • Why social proof matters 
  • And more! 

Links Mentioned:
2023 FALL MARKETING MOMENTUM LAB is closed. Please join us next time! 
Complete Show Notes for this Episode
Join my email list!

About the Host:
Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.

Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

We're wrapping up our writing and talking about ourselves series with a fun one! How to get your clients, customers, listeners, your people to talk about YOU! 

If you’re a regular listener, you know that I regularly read listener reviews here on the show. 

I ask you almost every single week for a review once during the episode and once again at the end of the episode. This isn't because I think I’m so wildly amazing podcaster with the best podcast out there on content creation, and not so I can grow my ego or boost my self-confidence, I ask because I have a mission to help as many people with this content as possible, and as many people with visibility, marketing, messaging. And getting your reviews helps ME reach more people so they too can get their voices heard! 


If I had to guess… that’s what you want too! 

You want to help as many people as possible with how YOU help them. 

That’s one of the many reasons we need to ask people to rave about us, help us spread the word, and share how we help others.

In this episode: 

  • When does talking about yourself become bragging about yourself? 
  • Why ask people for reviews and recommendations 
  • Where reviews and recommendations can come from 
  • Questions you can ask to make the process simple (and repeatable)
  • How to use the reviews and testimonials 
  • Why social proof matters 
  • And more! 

Links Mentioned:
2023 FALL MARKETING MOMENTUM LAB is closed. Please join us next time! 
Complete Show Notes for this Episode
Join my email list!

About the Host:
Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.

Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-13513647 Tue, 05 Sep 2023 03:00:00 -0400 2097 full false How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!) How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!) Text Emily!

What’s the difference between talking about yourself and bragging about yourself? 

Does everyone feel awkward in networking situations or is that just me? 

When you’re on a podcast or introducing yourself from the stage, how do you avoid getting into entire life story territory but still make sure to include all the highlights? 

You’re going to want to listen to this episode because I'm getting into how to about talk about ourselves verbally. You can take these ideas and apply them to podcast interviews, speaking opportunities, networking settings, and more! 

In this episode about how to talk about yourself: 

  • How to talk about yourself in a speaking engagement or workshop 
  • How to talk about yourself as a podcast guest 
  • Things to avoid when talking about yourself 
  • How to talk about yourself in a networking setting 
  • Three words NOT to start your introduction with when introducing yourself verbally 
  • How to own and embrace the fact that we're all awkward and abnormal 
  • And more! 

Links and Resources Mentioned: 

Content with Character Episode: How to Write About Yourself
Content with Character Episode:  IS it About You? The About Page Debate
My guest feature on Melissa Snow's Your Relationship With Podcast: Your Relationship with Curiosity Marketing
Lisa Zawrotny's Positively Living Podcast
She Built This Episode: Five Half Truths Keeping You From Living a Full Life with Terri Trespicio

 About Me, Host Content Copywriter Emily Aborn

Emily Aborn is a SUPER organized, responsive, and honest content copywriter who works to save entrepreneurs around the world from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most.  She's a podcast host of Content with Character and She Built This, and daily strives to earn the title of the world's best auntie and dog mom.

Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

What’s the difference between talking about yourself and bragging about yourself? 

Does everyone feel awkward in networking situations or is that just me? 

When you’re on a podcast or introducing yourself from the stage, how do you avoid getting into entire life story territory but still make sure to include all the highlights? 

You’re going to want to listen to this episode because I'm getting into how to about talk about ourselves verbally. You can take these ideas and apply them to podcast interviews, speaking opportunities, networking settings, and more! 

In this episode about how to talk about yourself: 

  • How to talk about yourself in a speaking engagement or workshop 
  • How to talk about yourself as a podcast guest 
  • Things to avoid when talking about yourself 
  • How to talk about yourself in a networking setting 
  • Three words NOT to start your introduction with when introducing yourself verbally 
  • How to own and embrace the fact that we're all awkward and abnormal 
  • And more! 

Links and Resources Mentioned: 

Content with Character Episode: How to Write About Yourself
Content with Character Episode:  IS it About You? The About Page Debate
My guest feature on Melissa Snow's Your Relationship With Podcast: Your Relationship with Curiosity Marketing
Lisa Zawrotny's Positively Living Podcast
She Built This Episode: Five Half Truths Keeping You From Living a Full Life with Terri Trespicio

 About Me, Host Content Copywriter Emily Aborn

Emily Aborn is a SUPER organized, responsive, and honest content copywriter who works to save entrepreneurs around the world from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most.  She's a podcast host of Content with Character and She Built This, and daily strives to earn the title of the world's best auntie and dog mom.

Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-13474757 Tue, 29 Aug 2023 03:00:00 -0400 2757 full false IS it About You? The About Page Debate IS it About You? The About Page Debate Text Emily!

You’re so vain… 

You probably think this About Page is about you… 

Wait, is it!? 

Is it not!? 

Maybe you’ve heard it both ways - in this episode of Content with Character, let’s settle the debate once and for all! 

Well, maybe I'll let you draw your own conclusions after you listen... 

But we will definitely talk about writing your About Page. 

There are two general camps: The argument that your about page is about you. And the argument that your about page is about your clients.

Which is right? Is your About Page about YOU or is it mostly about the clients you’re trying to attract?

In this Episode: 

  • For most solopreneurs, the About Page is the second-most-visited page on your website 
  • What are people looking for when they come to your About Page? 
  • What elements does a good About Page include? 
  • Does your About Page need to tell your entire life story? 
  • How to create a connection on your About Page 
  • What else to include on your About Page 


Resources Mentioned:
Last week's Content with Character episode "How to Write About Yourself"
FREE Bio-Builder Download 

About the Host:

Emily Aborn is an organized, responsive, and honest content copywriter who works to save entrepreneurs around the world from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most.  She's a podcast host of Content with Character and She Built This, and daily strives to earn the title of the world's best auntie and dog mom.

Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

You’re so vain… 

You probably think this About Page is about you… 

Wait, is it!? 

Is it not!? 

Maybe you’ve heard it both ways - in this episode of Content with Character, let’s settle the debate once and for all! 

Well, maybe I'll let you draw your own conclusions after you listen... 

But we will definitely talk about writing your About Page. 

There are two general camps: The argument that your about page is about you. And the argument that your about page is about your clients.

Which is right? Is your About Page about YOU or is it mostly about the clients you’re trying to attract?

In this Episode: 

  • For most solopreneurs, the About Page is the second-most-visited page on your website 
  • What are people looking for when they come to your About Page? 
  • What elements does a good About Page include? 
  • Does your About Page need to tell your entire life story? 
  • How to create a connection on your About Page 
  • What else to include on your About Page 


Resources Mentioned:
Last week's Content with Character episode "How to Write About Yourself"
FREE Bio-Builder Download 

About the Host:

Emily Aborn is an organized, responsive, and honest content copywriter who works to save entrepreneurs around the world from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most.  She's a podcast host of Content with Character and She Built This, and daily strives to earn the title of the world's best auntie and dog mom.

Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-13429593 Tue, 22 Aug 2023 03:00:00 -0400 1912 full false How to Write About Yourself: Bio-Building Made FUN! How to Write About Yourself: Bio-Building Made FUN! Text Emily!

So you need to write about yourself? 

Maybe you’re a guest speaker or going to be on someone’s podcast? 

Maybe you’re working on your About page or a profile for an organization you're part of? 

Perhaps you're refreshing your LinkedIn because #SpringCleaninginAugustAnyone?

How do you convey WHO you are WHAT you offer and what sets you apart in a concise and memorable way? 

How do you write about YOURSELF? 

This episode will help you do just that! 

In this episode, I get into FIVE questions to ask when writing about yourself, and some tips to pull it all together into a bio that shines and connects with the person on the other side. 

I share: 

  • Why you might need to write about yourself
  • When you might need to write about yourself 
  • How to write about yourself by diving into FIVE important questions 
  • How to create a MAGIC list that is YOU 
  • Tips to weave together a bio and share it in different formats
  • Some quotes on the power of specificity in who you're speaking to and how

Links and Resources Mentioned in the Episode:

My Done-for-You Bio Spruce-Up Service

Julie Eason's Book "The Five Author Freakouts" 

 
Please don't judge me on the primitive nature of this download. It's a work in progress and I wanted to get it to you in time for this week's episode so you can start moving and shaking right away.
See last week's episode on why we sometimes just need to take FAST action
 
About the Host:

Emily Aborn is an organized, responsive, and honest content copywriter who works to save entrepreneurs around the world from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most.  She's a podcast host of Content with Character and She Built This, and daily strives to earn the title of world's best auntie and dog mom.

Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Text Emily!

So you need to write about yourself? 

Maybe you’re a guest speaker or going to be on someone’s podcast? 

Maybe you’re working on your About page or a profile for an organization you're part of? 

Perhaps you're refreshing your LinkedIn because #SpringCleaninginAugustAnyone?

How do you convey WHO you are WHAT you offer and what sets you apart in a concise and memorable way? 

How do you write about YOURSELF? 

This episode will help you do just that! 

In this episode, I get into FIVE questions to ask when writing about yourself, and some tips to pull it all together into a bio that shines and connects with the person on the other side. 

I share: 

  • Why you might need to write about yourself
  • When you might need to write about yourself 
  • How to write about yourself by diving into FIVE important questions 
  • How to create a MAGIC list that is YOU 
  • Tips to weave together a bio and share it in different formats
  • Some quotes on the power of specificity in who you're speaking to and how

Links and Resources Mentioned in the Episode:

My Done-for-You Bio Spruce-Up Service

Julie Eason's Book "The Five Author Freakouts" 

 
Please don't judge me on the primitive nature of this download. It's a work in progress and I wanted to get it to you in time for this week's episode so you can start moving and shaking right away.
See last week's episode on why we sometimes just need to take FAST action
 
About the Host:

Emily Aborn is an organized, responsive, and honest content copywriter who works to save entrepreneurs around the world from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most.  She's a podcast host of Content with Character and She Built This, and daily strives to earn the title of world's best auntie and dog mom.

Website
Facebook
Instagram
LinkedIn
She Built This Podcast

]]> Emily Aborn Buzzsprout-13397436 Tue, 15 Aug 2023 03:00:00 -0400 2847 full false Is Cutting Corners Costing You!? Is Cutting Corners Costing You!? Text Emily!

This episode comes to you from the trenches of a recent business debacle that's been building for five years now. 

It will help you look at where you might need to move FAST and take some inspired action in your life and business and where you might need to take a pause, move with more intention, and ask the right questions before getting started. 

In this episode: 

  • Announcing the review winner! Congrats to ShopGirl74
  • A story about my recent MailShrimp disaster and how it all goes back to a domain debacle of 2018 
  • How going too fast can cost us time, money, and energy 
  • Asking the right questions prior to saying YES
  • How going too slow can sometimes just be a procrastination feeder or fear-stoking move
  • How to look at in your own business where to take fast action and where to take pause before moving forward 

Join me in next week's Content with Character episode on "How to Talk About Yourself" which airs Tuesday, August 15th, 2023.

Resources mentioned:
Blog: 11 Ideas to End the Creative Dry Spell and Get Re-Inspired
Blog: How Aligning Copy and Visuals from Day One Creates Consistent Branding
Book a Strategy Session with me!

About the host, Content Copywriter, Emily Aborn
 Emily Aborn is a Content Copywriter, Speaker, and Podcast Host. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.

Connect with Emily Online:
Website
Instagram
LinkedIn
Facebook
She Built This Podcast

]]> Text Emily!

This episode comes to you from the trenches of a recent business debacle that's been building for five years now. 

It will help you look at where you might need to move FAST and take some inspired action in your life and business and where you might need to take a pause, move with more intention, and ask the right questions before getting started. 

In this episode: 

  • Announcing the review winner! Congrats to ShopGirl74
  • A story about my recent MailShrimp disaster and how it all goes back to a domain debacle of 2018 
  • How going too fast can cost us time, money, and energy 
  • Asking the right questions prior to saying YES
  • How going too slow can sometimes just be a procrastination feeder or fear-stoking move
  • How to look at in your own business where to take fast action and where to take pause before moving forward 

Join me in next week's Content with Character episode on "How to Talk About Yourself" which airs Tuesday, August 15th, 2023.

Resources mentioned:
Blog: 11 Ideas to End the Creative Dry Spell and Get Re-Inspired
Blog: How Aligning Copy and Visuals from Day One Creates Consistent Branding
Book a Strategy Session with me!

About the host, Content Copywriter, Emily Aborn
 Emily Aborn is a Content Copywriter, Speaker, and Podcast Host. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.

Connect with Emily Online:
Website
Instagram
LinkedIn
Facebook
She Built This Podcast

]]> Emily Aborn Buzzsprout-13363926 Tue, 08 Aug 2023 03:00:00 -0400 2253 full false Three Reasons Your Social Media Might Not Be "Working" (and what to do about it!) Three Reasons Your Social Media Might Not Be "Working" (and what to do about it!) Text Emily!

What does it look like when your social media is "working" for you?

The social media deck isn't always stacked in our favor, and it can feel harder than ever to be "successful" on social media. 

In this week's episode, I'll help us put more reasonable expectations on social media as we look at three reasons it might not be working, and some tweaks to make. 

Plus, I'll be giving you three ideas for building your business off of social media too! 

In this episode: 

  • A question to determine what your social media "working" really means to you - how to set a more reasonable expectation for it
  • Three reasons your social media might not working for you 
  • What to consider around your content and messaging 
  • Some simple tweaks to make around mindset, time, and energy in social media 
  • Three ways to start building your business off social media 
  • And lots of friendly reminders and nudges along the way! 

Links Mentioned in the Episode 
Andreéa Jones Savvy Social Podcast: Why Social Media is Not Easy
Last week's Content with Character Episode: Which Social Media Platform is Right for Your Business? 

About the Host, Content Copywriter Emily Aborn 

I’m your host Emily Aborn and I’m a content copywriter! I write stuff you don't have time to write and take confusing messages and make them simple. In a nutshell: I save you time and angst. 

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well.

And I also do workshops, run group programs, host events, and more! If you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
She Built This podcast: emilyaborn.com/she-built-this-podcast/

P.S. If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little, and find the little pencily thing where it says “Write a Review”.

]]> Text Emily!

What does it look like when your social media is "working" for you?

The social media deck isn't always stacked in our favor, and it can feel harder than ever to be "successful" on social media. 

In this week's episode, I'll help us put more reasonable expectations on social media as we look at three reasons it might not be working, and some tweaks to make. 

Plus, I'll be giving you three ideas for building your business off of social media too! 

In this episode: 

  • A question to determine what your social media "working" really means to you - how to set a more reasonable expectation for it
  • Three reasons your social media might not working for you 
  • What to consider around your content and messaging 
  • Some simple tweaks to make around mindset, time, and energy in social media 
  • Three ways to start building your business off social media 
  • And lots of friendly reminders and nudges along the way! 

Links Mentioned in the Episode 
Andreéa Jones Savvy Social Podcast: Why Social Media is Not Easy
Last week's Content with Character Episode: Which Social Media Platform is Right for Your Business? 

About the Host, Content Copywriter Emily Aborn 

I’m your host Emily Aborn and I’m a content copywriter! I write stuff you don't have time to write and take confusing messages and make them simple. In a nutshell: I save you time and angst. 

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well.

And I also do workshops, run group programs, host events, and more! If you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
She Built This podcast: emilyaborn.com/she-built-this-podcast/

P.S. If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little, and find the little pencily thing where it says “Write a Review”.

]]> Emily Aborn Buzzsprout-13264614 Tue, 01 Aug 2023 03:00:00 -0400 2125 full false Which Social Media Platform is Right For Your Business? Which Social Media Platform is Right For Your Business? Text Emily!

My relationship status with social media is "complicated". 

I’m willing to be that if you’re listening to this, and you’re on board with unconventional approaches to visibility and marketing, your relationship status with social is probably complicated too. 

In this episode, I share openly my thoughts and feelings recently on social media and how I sort of hit a breaking point that led me to record this episode, plus the full circle moment that kept me going. 

I also share thoughts from fellow entrepreneurs marketing their businesses on various social media platforms, and some thoughts on the platforms so you can start clearly defining for yourself where you want to be and how often. 


In this episode, I help you discover which social media platform is right for your business as we explore: 

  • Does my business really need social media? Is social media even worth my time? 
  • Facebook personal pages, business pages, and groups 
  • What I love about LinkedIn
  • Stats and algorithm changes that affect you and your business
  • What I've decided to do about Instagram 
  • Are you on the Threads app?
  • Tips to remember when engaging on social media 
  • And more!  

Resources Mentioned: 

Kim Dawson’s Sassy Strategist Podcast: Is Social Media Worth My Time?  

She Built This Podcast: Does My Business Really Need Social Media?  

Erin’s Article: How to Use Threads as a Podcaster 

Article: Facebook Organic Reach is Declining

Andrea Jones Podcast: Why Social Media is Not Easy

Sprout Social 2023 Stats 

Join me in the Marketing Momentum Lab where we talk all things visibility and help you build your business on and off social media! 

REVIEW CONTEST DETAILS:

Write Content with Character a loving review on Apple Podcasts by Tuesday, August 1st 2023 and you’ll be entered to win a hand-selected, creativity-sparking GIFT from my heart to yours! I’ll snail mail you something to thank you for being YOU 🙂

About Me, Your Host Emily Aborn 

  • Content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs! 
  • Podcast host of Content with Character and She Built This 
  • Community Leader/Founder of She Built This 
  • Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo! 
  • Summer-loving, sock-obsessed lady living in the backwoods of New Hampshire! 

Website: www.emilyaborn.com

Email: emily@emilyaborn.com

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

She Built This podcast

]]> Text Emily!

My relationship status with social media is "complicated". 

I’m willing to be that if you’re listening to this, and you’re on board with unconventional approaches to visibility and marketing, your relationship status with social is probably complicated too. 

In this episode, I share openly my thoughts and feelings recently on social media and how I sort of hit a breaking point that led me to record this episode, plus the full circle moment that kept me going. 

I also share thoughts from fellow entrepreneurs marketing their businesses on various social media platforms, and some thoughts on the platforms so you can start clearly defining for yourself where you want to be and how often. 


In this episode, I help you discover which social media platform is right for your business as we explore: 

  • Does my business really need social media? Is social media even worth my time? 
  • Facebook personal pages, business pages, and groups 
  • What I love about LinkedIn
  • Stats and algorithm changes that affect you and your business
  • What I've decided to do about Instagram 
  • Are you on the Threads app?
  • Tips to remember when engaging on social media 
  • And more!  

Resources Mentioned: 

Kim Dawson’s Sassy Strategist Podcast: Is Social Media Worth My Time?  

She Built This Podcast: Does My Business Really Need Social Media?  

Erin’s Article: How to Use Threads as a Podcaster 

Article: Facebook Organic Reach is Declining

Andrea Jones Podcast: Why Social Media is Not Easy

Sprout Social 2023 Stats 

Join me in the Marketing Momentum Lab where we talk all things visibility and help you build your business on and off social media! 

REVIEW CONTEST DETAILS:

Write Content with Character a loving review on Apple Podcasts by Tuesday, August 1st 2023 and you’ll be entered to win a hand-selected, creativity-sparking GIFT from my heart to yours! I’ll snail mail you something to thank you for being YOU 🙂

About Me, Your Host Emily Aborn 

  • Content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs! 
  • Podcast host of Content with Character and She Built This 
  • Community Leader/Founder of She Built This 
  • Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo! 
  • Summer-loving, sock-obsessed lady living in the backwoods of New Hampshire! 

Website: www.emilyaborn.com

Email: emily@emilyaborn.com

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

She Built This podcast

]]> Emily Aborn Buzzsprout-13246961 Tue, 25 Jul 2023 03:00:00 -0400 3225 full false What Does it Mean to Show Up? What Does it Mean to Show Up? Text Emily!

Visibility! It's what this podcast is all about, it's about being seen, seeing YOURSELF, showing up, and it’s a gift... AND it’s not without its challenges. 

What you do in your business visibility-wise is an ongoing process and evolution. How you choose to show up and get your message out there, be seen, and create a connection is a constant work in progress. 

I think you learn a lot about your business and propel yourself forward as an entrepreneur AND I think you learn a lot about yourself (and others) and grow as a human and individual when you decide to get visible and show up. 

Over the past seven years, I’ve experimented in my own business in so many ways with visibility and connecting with others and lived to tell about it. In this episode, I'm sharing five lessons learned along the way and a hefty dose of inspiration for your own visibility journey:

  • What showing up and visibility means to me
  • Visibility takes time and experimentation
  • You surprise yourself (and others surprise you) when you decide to get visible 
  • Visibility is a two-way street
  • You'll have some hits and misses 
  • When you decide to get visible... you're more visible. 

REVIEW CONTEST DETAILS:
Write Content with Character a loving review on Apple Podcasts by Tuesday, August 1st 2023 and be entered to win a hand-selected, creativity-sparking GIFT from my heart to yours! I'll snail mail you something to thank you for being YOU :)

About Me, Your Host Emily Aborn 

  • Content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs! 
  • Podcast host of Content with Character and She Built This 
  • Community Leader/Founder of She Built This 
  • Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo! 
  • Summer-loving, sock-obsessed lady living in the backwoods of New Hampshire! 

Website: www.emilyaborn.com

Email: emily@emilyaborn.com

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

She Built This podcast

]]> Text Emily!

Visibility! It's what this podcast is all about, it's about being seen, seeing YOURSELF, showing up, and it’s a gift... AND it’s not without its challenges. 

What you do in your business visibility-wise is an ongoing process and evolution. How you choose to show up and get your message out there, be seen, and create a connection is a constant work in progress. 

I think you learn a lot about your business and propel yourself forward as an entrepreneur AND I think you learn a lot about yourself (and others) and grow as a human and individual when you decide to get visible and show up. 

Over the past seven years, I’ve experimented in my own business in so many ways with visibility and connecting with others and lived to tell about it. In this episode, I'm sharing five lessons learned along the way and a hefty dose of inspiration for your own visibility journey:

  • What showing up and visibility means to me
  • Visibility takes time and experimentation
  • You surprise yourself (and others surprise you) when you decide to get visible 
  • Visibility is a two-way street
  • You'll have some hits and misses 
  • When you decide to get visible... you're more visible. 

REVIEW CONTEST DETAILS:
Write Content with Character a loving review on Apple Podcasts by Tuesday, August 1st 2023 and be entered to win a hand-selected, creativity-sparking GIFT from my heart to yours! I'll snail mail you something to thank you for being YOU :)

About Me, Your Host Emily Aborn 

  • Content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs! 
  • Podcast host of Content with Character and She Built This 
  • Community Leader/Founder of She Built This 
  • Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo! 
  • Summer-loving, sock-obsessed lady living in the backwoods of New Hampshire! 

Website: www.emilyaborn.com

Email: emily@emilyaborn.com

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

She Built This podcast

]]> Emily Aborn Buzzsprout-13203070 Tue, 18 Jul 2023 03:00:00 -0400 1916 full true Creative Dry Spells: Ideas to spark creativity and inspiration Creative Dry Spells: Ideas to spark creativity and inspiration Text Emily!

Have you ever taken a ride through the creative Sahara desert? 

You’re sittin’ there, trying to come up with ideas, create stunning content, or even just write a single darn sentence, and the only thing coming out of you is the hair you’re tearing out? 

Call it writer’s block, crickets, the creative desert, or blinking cursor. It can be super frustrating, a leave you wondering if it will ever return. 

This episode will help you UNBLOCK the creative block and give you some CREATIVE ideas on how to find inspiration and motivation!

In this episode, I share:

  • About my review contest (through August 1, 2023) on Apple Podcasts!  
  • What can zap us of our creativity (from weather to existential crisis)
  • How deadlines can help and hinder creativity 
  • 11 Ideas to spark creativity and find inspiration 
  • Tons of creativity-sparking resources for writer's and creative souls 

Resources Mentioned:
The Marketing Momentum Lab - Starts July 31st, 2023: MarketingMomentumLab.com
Rick Rubin's Book: The Creative Act: A Way of Being
Anne Lammott's Book Bird By Bird: Some Instructions on Writing and Life
Storytime Hypnosis with Karen Kenney LIVE Tuesday, July 11th 8pm (ET)
Storytime Hypnosis with Karen Kenney REPLAY AUDIOS
Erin Ollila's Talk Copy to Me Podcast Episode "Nothing You Write Will Ever Be Good Enough"

REVIEW CONTEST DETAILS:
Write Content with Character a loving review on Apple Podcasts by Tuesday, August 1st 2023 and be entered to win a hand-selected, creativity-sparking GIFT from my heart to yours! I'll snail mail you something to thank you for being YOU :) 

About Me, Your Host Emily Aborn 

  • Content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs! 
  • Podcast host of Content with Character and She Built This 
  • Community Leader/Founder of She Built This 
  • Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo! 
  • Summer-loving, sock-obsessed lady living in the backwoods of New Hampshire! 

Website: www.emilyaborn.com

Email: emily@emilyaborn.com

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

FREE She Built This Community: www.facebook.com/groups/shebuiltthis

She Built This podcast

]]> Text Emily!

Have you ever taken a ride through the creative Sahara desert? 

You’re sittin’ there, trying to come up with ideas, create stunning content, or even just write a single darn sentence, and the only thing coming out of you is the hair you’re tearing out? 

Call it writer’s block, crickets, the creative desert, or blinking cursor. It can be super frustrating, a leave you wondering if it will ever return. 

This episode will help you UNBLOCK the creative block and give you some CREATIVE ideas on how to find inspiration and motivation!

In this episode, I share:

  • About my review contest (through August 1, 2023) on Apple Podcasts!  
  • What can zap us of our creativity (from weather to existential crisis)
  • How deadlines can help and hinder creativity 
  • 11 Ideas to spark creativity and find inspiration 
  • Tons of creativity-sparking resources for writer's and creative souls 

Resources Mentioned:
The Marketing Momentum Lab - Starts July 31st, 2023: MarketingMomentumLab.com
Rick Rubin's Book: The Creative Act: A Way of Being
Anne Lammott's Book Bird By Bird: Some Instructions on Writing and Life
Storytime Hypnosis with Karen Kenney LIVE Tuesday, July 11th 8pm (ET)
Storytime Hypnosis with Karen Kenney REPLAY AUDIOS
Erin Ollila's Talk Copy to Me Podcast Episode "Nothing You Write Will Ever Be Good Enough"

REVIEW CONTEST DETAILS:
Write Content with Character a loving review on Apple Podcasts by Tuesday, August 1st 2023 and be entered to win a hand-selected, creativity-sparking GIFT from my heart to yours! I'll snail mail you something to thank you for being YOU :) 

About Me, Your Host Emily Aborn 

  • Content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs! 
  • Podcast host of Content with Character and She Built This 
  • Community Leader/Founder of She Built This 
  • Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo! 
  • Summer-loving, sock-obsessed lady living in the backwoods of New Hampshire! 

Website: www.emilyaborn.com

Email: emily@emilyaborn.com

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

FREE She Built This Community: www.facebook.com/groups/shebuiltthis

She Built This podcast

]]> Emily Aborn Buzzsprout-13161046 Tue, 11 Jul 2023 03:00:00 -0400 2185 full false How to Pitch Like a Human (three tips for podcast guesting and speaking opportunities) How to Pitch Like a Human (three tips for podcast guesting and speaking opportunities) Text Emily!

I often hear business owners who have the desire to get more visibility through podcast guesting and speaking. 

These opportunities tend to not just happen magically or overnight and getting them can feel overwhelming at first. There’s a lot to consider but it’s well worth seeing if it’s a good next step for YOU to increase your visibility 

This episode will show you the benefits of being a podcast guest and guest speaker and make this whole pitching thing more actionable, and human. You'll walk away with some key things to remember when reaching out to potential collaborators. 

In the episode: 

  • How podcast guesting and speaking can help you as a business owner to increase your visibility and refine your message
  • How being on someone's podcast or on their stage should NOT just be another appointment in your calendar 
  • Three DO's when pitching to podcasters and for speaking opportunities
  • Don'ts you may want to avoid when pitching yourself 
  • And an encouragement not to give up even if you get a "no"! 

Resources Mentioned:
Mignon Fogarty's Blog: Six Steps to Get Your Guest to Promote Your Podcast 
My Blog: How to Be a Guest on More Podcasts
She Built This Episode with Alesia Galati and Lisa Zawrotny on Guesting and Hosting
She Built This Episode with Angie Trueblood of the Go Pitch Yourself Podcast
The Podcast Guest Collaboration Group on Facebook - make connections and pitch yourself!
The Marketing Momentum Lab -starts July 2023! marketingmomentumlab.com

DOWNLOAD: Emily's FREE, No Optin Guide to Better Guesting and Pitching

About the Host, Emily Aborn Content Copywriter and She Built This Community Leader

I live to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. If you want to always be sure you’re the FIRST to know about upcoming happenings, join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
FREE She Built This Community: www.facebook.com/groups/shebuiltthis
She Built This podcast: emilyaborn.com/she-built-this-podcast/

]]> Text Emily!

I often hear business owners who have the desire to get more visibility through podcast guesting and speaking. 

These opportunities tend to not just happen magically or overnight and getting them can feel overwhelming at first. There’s a lot to consider but it’s well worth seeing if it’s a good next step for YOU to increase your visibility 

This episode will show you the benefits of being a podcast guest and guest speaker and make this whole pitching thing more actionable, and human. You'll walk away with some key things to remember when reaching out to potential collaborators. 

In the episode: 

  • How podcast guesting and speaking can help you as a business owner to increase your visibility and refine your message
  • How being on someone's podcast or on their stage should NOT just be another appointment in your calendar 
  • Three DO's when pitching to podcasters and for speaking opportunities
  • Don'ts you may want to avoid when pitching yourself 
  • And an encouragement not to give up even if you get a "no"! 

Resources Mentioned:
Mignon Fogarty's Blog: Six Steps to Get Your Guest to Promote Your Podcast 
My Blog: How to Be a Guest on More Podcasts
She Built This Episode with Alesia Galati and Lisa Zawrotny on Guesting and Hosting
She Built This Episode with Angie Trueblood of the Go Pitch Yourself Podcast
The Podcast Guest Collaboration Group on Facebook - make connections and pitch yourself!
The Marketing Momentum Lab -starts July 2023! marketingmomentumlab.com

DOWNLOAD: Emily's FREE, No Optin Guide to Better Guesting and Pitching

About the Host, Emily Aborn Content Copywriter and She Built This Community Leader

I live to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. If you want to always be sure you’re the FIRST to know about upcoming happenings, join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
FREE She Built This Community: www.facebook.com/groups/shebuiltthis
She Built This podcast: emilyaborn.com/she-built-this-podcast/

]]> Emily Aborn Buzzsprout-13146273 Tue, 04 Jul 2023 03:00:00 -0400 2307 full false How to Create a Storybank for Your Content How to Create a Storybank for Your Content Text Emily!

We’re constantly hearing and reading about storytelling in business and how we need to do more of it! 

“Your audience loves stories.”

“People connect with stories.”

“Tell a story and you can’t go wrong.”

Where are you supposed to find all these stories? 

There are also a lot of resources out there sharing about WHY stories are so important, but not nearly as much about how you can actually get started in pulling them together to create content. 

In this week's episode of Content with Character, you'll learn: 

  • What a Storybank is
  • How to create a Storybank for your content
  • How to find stories from your personal and professional life to use in your content 
  • And tons more! 

Resources Mentioned:

How to Create a Storybank for Your Business on EmilyAborn.com (Blog)  

Strategy Session with Emily Aborn (Service)  

Writing Down the Bones by Natalie Goldberg (Book)  

Story Stash by Brittany Long (Book)

Stories that Stick by Kindra Hall (Book)

"Improve Storytelling in Your Business!" (Podcast)

"What if My Life is Boring?" by Laura Belgray (Blog)

About the Host, Emily Aborn Content Copywriter for Women Entrepreneurs

I’m your host Emily Aborn, a content copywriter who helps messages find a clear voice. I take content writing and copywriting tasks off people’s plates and save them time and frustration. 

Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
FREE She Built This Community: www.facebook.com/groups/shebuiltthis
She Built This podcast: emilyaborn.com/she-built-this-podcast/

]]> Text Emily!

We’re constantly hearing and reading about storytelling in business and how we need to do more of it! 

“Your audience loves stories.”

“People connect with stories.”

“Tell a story and you can’t go wrong.”

Where are you supposed to find all these stories? 

There are also a lot of resources out there sharing about WHY stories are so important, but not nearly as much about how you can actually get started in pulling them together to create content. 

In this week's episode of Content with Character, you'll learn: 

  • What a Storybank is
  • How to create a Storybank for your content
  • How to find stories from your personal and professional life to use in your content 
  • And tons more! 

Resources Mentioned:

How to Create a Storybank for Your Business on EmilyAborn.com (Blog)  

Strategy Session with Emily Aborn (Service)  

Writing Down the Bones by Natalie Goldberg (Book)  

Story Stash by Brittany Long (Book)

Stories that Stick by Kindra Hall (Book)

"Improve Storytelling in Your Business!" (Podcast)

"What if My Life is Boring?" by Laura Belgray (Blog)

About the Host, Emily Aborn Content Copywriter for Women Entrepreneurs

I’m your host Emily Aborn, a content copywriter who helps messages find a clear voice. I take content writing and copywriting tasks off people’s plates and save them time and frustration. 

Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
FREE She Built This Community: www.facebook.com/groups/shebuiltthis
She Built This podcast: emilyaborn.com/she-built-this-podcast/

]]> Emily Aborn Buzzsprout-13103945 Tue, 27 Jun 2023 03:00:00 -0400 2422 full false Four Out-of-the-Box Ways to Increase Visibility Four Out-of-the-Box Ways to Increase Visibility Text Emily!

Visibility keeps you top-of-mind, helps you to reach and connect with potential clients and collaborators, and share your message with others. 

You’re probably already familiar with being visible through classic networking events, speaking engagements, posting to social media, and more! 

In this episode, I’ll share four out-of-the-box ways to think of visibility along with some action steps you can take right away. There’s something in this episode that I think you can apply whether you’re building your business in a robe and slippers or if you're out and about in a suit and high heels. 

Visibility is so much more than I thought it was and I imagine it's more than you think it is too! This episode will answer what visibility is beyond just BEING SEEN and how to approach yours in a unique way. 

I share about four-out-of-the-box ways to increase visibility: 

  • Visibility through Collaboration 
  • Visibility through Connection 
  • Visibility through Cohesion 
  • Visibility through Consistency 

Links and Resources Mentioned:
She Built This Podcast - Keys to Quality Collaborations
She Built This Podcast - When Collaborations Go Awry
Blog Post: Keys to Collaboration
Blog Post: Collaborative CEO Days
Marketing Momentum Lab Summer 2023 Group Program

DOWNLOAD: Cohesion Audit 

About the Podcast and Host, Emily Aborn:

I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
FREE She Built This Community: www.facebook.com/groups/shebuiltthis
She Built This podcast: emilyaborn.com/she-built-this-podcast/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”.

]]> Text Emily!

Visibility keeps you top-of-mind, helps you to reach and connect with potential clients and collaborators, and share your message with others. 

You’re probably already familiar with being visible through classic networking events, speaking engagements, posting to social media, and more! 

In this episode, I’ll share four out-of-the-box ways to think of visibility along with some action steps you can take right away. There’s something in this episode that I think you can apply whether you’re building your business in a robe and slippers or if you're out and about in a suit and high heels. 

Visibility is so much more than I thought it was and I imagine it's more than you think it is too! This episode will answer what visibility is beyond just BEING SEEN and how to approach yours in a unique way. 

I share about four-out-of-the-box ways to increase visibility: 

  • Visibility through Collaboration 
  • Visibility through Connection 
  • Visibility through Cohesion 
  • Visibility through Consistency 

Links and Resources Mentioned:
She Built This Podcast - Keys to Quality Collaborations
She Built This Podcast - When Collaborations Go Awry
Blog Post: Keys to Collaboration
Blog Post: Collaborative CEO Days
Marketing Momentum Lab Summer 2023 Group Program

DOWNLOAD: Cohesion Audit 

About the Podcast and Host, Emily Aborn:

I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
FREE She Built This Community: www.facebook.com/groups/shebuiltthis
She Built This podcast: emilyaborn.com/she-built-this-podcast/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”.

]]> Emily Aborn Buzzsprout-13010831 Tue, 20 Jun 2023 03:00:00 -0400 2294 full false The Myth of Consistency (three marketing messages giving you the wrong idea) The Myth of Consistency (three marketing messages giving you the wrong idea) Text Emily!

For as many people as there are out there who sing the praises of consistency, there are twice as many trying to take it down and give it a bad rap. 

Consistency is one of those things that gets a little misunderstood in the online space, and can get confused with its cousin (sister?), frequency. 

This episode will help you rethink your relationship with consistency and why you might want to give it a second chance, plus some other misconceptions about marketing messages in the online space. 

And of course, because I'd never leave you hanging, I'll share how to take action and apply it for yourself! 

We cover: 

  • How consistency is actually a really hard word to say and I should've picked something else for the title and topic of this episode 
  • What consistency is and isn't
  • What frequency is and isn't 
  • What frequency and consistency have to do with one another 
  • Three action steps to being more consistent
  • Why being the "best-kept" secret isn't a good thing unless we're talking about beaches and trails 
  • How visibility is a two-way street 
  • How I'm going to WIN at being the best wife, auntie, dogmom in the world 
  • And more! 

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

emilyaborn.com

facebook.com/Emily.CatherineGrace/

linkedin.com/in/EmilyAborn

smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

]]> Text Emily!

For as many people as there are out there who sing the praises of consistency, there are twice as many trying to take it down and give it a bad rap. 

Consistency is one of those things that gets a little misunderstood in the online space, and can get confused with its cousin (sister?), frequency. 

This episode will help you rethink your relationship with consistency and why you might want to give it a second chance, plus some other misconceptions about marketing messages in the online space. 

And of course, because I'd never leave you hanging, I'll share how to take action and apply it for yourself! 

We cover: 

  • How consistency is actually a really hard word to say and I should've picked something else for the title and topic of this episode 
  • What consistency is and isn't
  • What frequency is and isn't 
  • What frequency and consistency have to do with one another 
  • Three action steps to being more consistent
  • Why being the "best-kept" secret isn't a good thing unless we're talking about beaches and trails 
  • How visibility is a two-way street 
  • How I'm going to WIN at being the best wife, auntie, dogmom in the world 
  • And more! 

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

emilyaborn.com

facebook.com/Emily.CatherineGrace/

linkedin.com/in/EmilyAborn

smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

]]> Emily Aborn Buzzsprout-12990752 Tue, 13 Jun 2023 03:00:00 -0400 1438 full false Choosing a Content Strategy that Works for YOU! Choosing a Content Strategy that Works for YOU! Text Emily!

In this episode, I share about four types of content strategy and how to choose which is right for you. You'll have what you need to decide for yourself whether or not your need a content strategy as you learn what it can and can't do for your content marketing. 

We'll discuss how to tie your own business goals for the month together with what your clients need and want. 

I'll break down these four potential content strategies and make them easy, plus show you the method to my madness in mapping it out on a monthly and weekly basis. 

I'll answer: 

  • What a content strategy is
  • What a content strategy CAN do for your business
  • What a content strategy CAN'T do for your business
  • What a Brand Awareness strategy might look like 
  • What a Thought Leadership strategy might look like 
  • What a Lead Generation strategy might look like 
  • What a Customer Retention strategy might look like 
  • How to map out your month and week (simple cheat sheet below) with a super basic content strategy 
  • And more! 

Example Content Marketing Strategy Download (don't judge me, it's just a Google Doc) 

Book a Strategy Call with me HERE

About the Podcast and Host, Emily Aborn:

The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. 

I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
She Built This podcast: emilyaborn.com/she-built-this-podcast/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

]]> Text Emily!

In this episode, I share about four types of content strategy and how to choose which is right for you. You'll have what you need to decide for yourself whether or not your need a content strategy as you learn what it can and can't do for your content marketing. 

We'll discuss how to tie your own business goals for the month together with what your clients need and want. 

I'll break down these four potential content strategies and make them easy, plus show you the method to my madness in mapping it out on a monthly and weekly basis. 

I'll answer: 

  • What a content strategy is
  • What a content strategy CAN do for your business
  • What a content strategy CAN'T do for your business
  • What a Brand Awareness strategy might look like 
  • What a Thought Leadership strategy might look like 
  • What a Lead Generation strategy might look like 
  • What a Customer Retention strategy might look like 
  • How to map out your month and week (simple cheat sheet below) with a super basic content strategy 
  • And more! 

Example Content Marketing Strategy Download (don't judge me, it's just a Google Doc) 

Book a Strategy Call with me HERE

About the Podcast and Host, Emily Aborn:

The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. 

I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
She Built This podcast: emilyaborn.com/she-built-this-podcast/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

]]> Emily Aborn Buzzsprout-12967132 Tue, 06 Jun 2023 03:00:00 -0400 2335 full false An Easy Content Framework An Easy Content Framework Text Emily!

In this episode, I talk about Dandelions and what they have to do with your marketing. 

Dandelions have a lot of whimsical memories and meanings for me personally and we can channel their energy, as it relates to our marketing, messaging, and our business' impact spreading far and wide! 

Dandelions, like wildfire, are representative of how our unique voices and messages can SPREAD and flourish! 

This easy content framework will help you create a simple plan and help prevent you from making one of the biggest mistakes I see when it comes to people’s content. 

I get into: 

  • Why we should have a little more R-E-S-P-E-C-T when it comes to Dandelions as a flower 
  • A simple content strategy that will help your content garden flourish
  • How to consider your foundational content 
  • How to consider your helpful content 
  • How to consider your personal and inspirational content 
  • How to consider your promotional content 
  • Giving clear calls to action in a way that's uniquely YOU
  • A reminder of why we need to share promotional content 
  • A mistake I see many entrepreneurs make with their content and its impact
  • A month's worth of content ideas 
  • And an easy action step to get you started 

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

emilyaborn.com

facebook.com/Emily.CatherineGrace/

linkedin.com/in/EmilyAborn

smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

]]> Text Emily!

In this episode, I talk about Dandelions and what they have to do with your marketing. 

Dandelions have a lot of whimsical memories and meanings for me personally and we can channel their energy, as it relates to our marketing, messaging, and our business' impact spreading far and wide! 

Dandelions, like wildfire, are representative of how our unique voices and messages can SPREAD and flourish! 

This easy content framework will help you create a simple plan and help prevent you from making one of the biggest mistakes I see when it comes to people’s content. 

I get into: 

  • Why we should have a little more R-E-S-P-E-C-T when it comes to Dandelions as a flower 
  • A simple content strategy that will help your content garden flourish
  • How to consider your foundational content 
  • How to consider your helpful content 
  • How to consider your personal and inspirational content 
  • How to consider your promotional content 
  • Giving clear calls to action in a way that's uniquely YOU
  • A reminder of why we need to share promotional content 
  • A mistake I see many entrepreneurs make with their content and its impact
  • A month's worth of content ideas 
  • And an easy action step to get you started 

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

emilyaborn.com

facebook.com/Emily.CatherineGrace/

linkedin.com/in/EmilyAborn

smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

]]> Emily Aborn Buzzsprout-12660465 Tue, 30 May 2023 03:00:00 -0400 1936 full false Content is a Bridge: Who Are We Talking To? Content is a Bridge: Who Are We Talking To? Text Emily!

Content has so much power when we take a little time on the front end of the content creation process to consider our goals with our marketing content and get clear on the person we're speaking to. 

I see business owners missing this mark when it comes to their content and messaging by skipping this crucial piece and keeping their content focused on the HERO of the story - the customer/client. 

This episode will help you gain insights into your clients and customers in a new way so you can speak directly to them and where they are in their journey. 

Topics covered in this episode: 

  • Content is communication. You have to do is communicate clearly to your customers, as YOU to create a bridge. 
  • Decorating your cupcake - go from vanilla to the flavor of your creation! 
  • Deciphering features vs. benefits in what you offer 
  • Who are your customers? Get specific! 
  • What are they doing right now? Day in the life? 
  •  And More!

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

emilyaborn.com

facebook.com/Emily.CatherineGrace/

linkedin.com/in/EmilyAborn

smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

]]> Text Emily!

Content has so much power when we take a little time on the front end of the content creation process to consider our goals with our marketing content and get clear on the person we're speaking to. 

I see business owners missing this mark when it comes to their content and messaging by skipping this crucial piece and keeping their content focused on the HERO of the story - the customer/client. 

This episode will help you gain insights into your clients and customers in a new way so you can speak directly to them and where they are in their journey. 

Topics covered in this episode: 

  • Content is communication. You have to do is communicate clearly to your customers, as YOU to create a bridge. 
  • Decorating your cupcake - go from vanilla to the flavor of your creation! 
  • Deciphering features vs. benefits in what you offer 
  • Who are your customers? Get specific! 
  • What are they doing right now? Day in the life? 
  •  And More!

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! emily@emilyaborn.com

Website | Facebook | Instagram | LinkedIn | Substack

emilyaborn.com

facebook.com/Emily.CatherineGrace/

linkedin.com/in/EmilyAborn

smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

]]> Emily Aborn Buzzsprout-12660275 Tue, 23 May 2023 03:00:00 -0400 1585 full false What's Content Marketing? And Why Does it Matter? What's Content Marketing? And Why Does it Matter? Text Emily!

What's content marketing really? 

Content Marketing is using the content you generate strategically to attract new customers and clients, and keeps you TOP of mind. 

In this episode, we get into what on earth content really means, what content marketing is, whether or not every business needs it, and how it might not be what you think or always thought. 

We hear the word entrepreneurial buzzwords, like content, a lot, and half the time we don't even really know what they mean. Then we overthink them as these huge concepts or foreign territory, and end up getting stuck. 

This podcast will answer: 

  • What's content marketing? 
  • What's the difference between content and copy?
  • What's the same between content and copy? 
  • Do you need both content and copy in your business? 
  • How can you reframe thinking about content marketing so you can get off the overthinking hamster wheel?
  • And more! 

About the Podcast and Host, Emily Aborn:

This podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. 

I’m your host, Emily Aborn, a Small Business Copywriter who lives to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

Connect with Me Online:
Website: emilyaborn.com
Email: emily@emilyaborn.com
Instagram: instagram.com/emilyaborn
LinkedIn: linkedin.com/in/emilyaborn
Substack: SmallBusinessCasual.substack.com


If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 


]]> Text Emily!

What's content marketing really? 

Content Marketing is using the content you generate strategically to attract new customers and clients, and keeps you TOP of mind. 

In this episode, we get into what on earth content really means, what content marketing is, whether or not every business needs it, and how it might not be what you think or always thought. 

We hear the word entrepreneurial buzzwords, like content, a lot, and half the time we don't even really know what they mean. Then we overthink them as these huge concepts or foreign territory, and end up getting stuck. 

This podcast will answer: 

  • What's content marketing? 
  • What's the difference between content and copy?
  • What's the same between content and copy? 
  • Do you need both content and copy in your business? 
  • How can you reframe thinking about content marketing so you can get off the overthinking hamster wheel?
  • And more! 

About the Podcast and Host, Emily Aborn:

This podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. 

I’m your host, Emily Aborn, a Small Business Copywriter who lives to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

Connect with Me Online:
Website: emilyaborn.com
Email: emily@emilyaborn.com
Instagram: instagram.com/emilyaborn
LinkedIn: linkedin.com/in/emilyaborn
Substack: SmallBusinessCasual.substack.com


If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 


]]> Emily Aborn Buzzsprout-12569282 Tue, 16 May 2023 03:00:00 -0400 1357 full false Ask these Four Questions Before Saying "Yes" to Something New Ask these Four Questions Before Saying "Yes" to Something New Text Emily!

When it comes to visibility, content creation, marketing, new platforms, and doing all the things… it can be easy to just jump into something without making sure that it’s really 100% for YOU! 

I’ve been there, done that. Now, I ask myself these four questions when considering whether or not to say "yes"!

In this episode, I’m going to give you four questions to ask when taking on a new project. 

When we consider different ways to increase visibility and gain momentum in business and marketing, there are a lot of ideas to get excited about and new things to try.  

This podcast will walk you through the four questions to ask yourself before taking on a new project: 
1) Do I want to do this? 
2) Do I have time to do this? 
3) Can I do this? 
4) Will I do this? 

You can ask yourself these questions before adding an appointment or event to your calendar, saying yes to a new client. And, they can help you get started in determining whether or not: 

  • Something is the right fit for you 
  • What you might need before getting started
  • How long you might want to stick with any given thing
  • And what might be standing in your way 

At the end of the episode, I'll challenge you to take one simple step to propel yourself forward. If, of course, the answer is a resounding "YES"!

Links mentioned:
Alesia Galati of Galati Media (the amazing human who did my podcast audit)

The She Built This podcast (new episodes drop on Wednesdays)

About the Podcast and Host, Emily Aborn:

This podcast is focused on business ownership, marketing, and visibility. My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. 

I’m your host, Emily Aborn, and I’m a Small Business Copywriter. I live for helping messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
She Built This podcast: emilyaborn.com/she-built-this-podcast/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write Review" - Thank you! 

]]> Text Emily!

When it comes to visibility, content creation, marketing, new platforms, and doing all the things… it can be easy to just jump into something without making sure that it’s really 100% for YOU! 

I’ve been there, done that. Now, I ask myself these four questions when considering whether or not to say "yes"!

In this episode, I’m going to give you four questions to ask when taking on a new project. 

When we consider different ways to increase visibility and gain momentum in business and marketing, there are a lot of ideas to get excited about and new things to try.  

This podcast will walk you through the four questions to ask yourself before taking on a new project: 
1) Do I want to do this? 
2) Do I have time to do this? 
3) Can I do this? 
4) Will I do this? 

You can ask yourself these questions before adding an appointment or event to your calendar, saying yes to a new client. And, they can help you get started in determining whether or not: 

  • Something is the right fit for you 
  • What you might need before getting started
  • How long you might want to stick with any given thing
  • And what might be standing in your way 

At the end of the episode, I'll challenge you to take one simple step to propel yourself forward. If, of course, the answer is a resounding "YES"!

Links mentioned:
Alesia Galati of Galati Media (the amazing human who did my podcast audit)

The She Built This podcast (new episodes drop on Wednesdays)

About the Podcast and Host, Emily Aborn:

This podcast is focused on business ownership, marketing, and visibility. My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. 

I’m your host, Emily Aborn, and I’m a Small Business Copywriter. I live for helping messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
She Built This podcast: emilyaborn.com/she-built-this-podcast/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write Review" - Thank you! 

]]> Emily Aborn Buzzsprout-12569232 Sat, 13 May 2023 02:00:00 -0400 1623 full false Welcome to Content with Character (now Small Business Casual) Welcome to Content with Character (now Small Business Casual) Text Emily!

Welcome to the Content with Character podcast with me, your host, Emily Aborn! 

This first episode will help you determine if this podcast is for you and what kind of content you can expect on the show. 

I’ve spent a lot of my life trying to be for everyone. Wanting and trying to get everyone under the sun to "like" me. 

After 37ish years of this chameleon act in life and business, I realized that... it’s exhausting, it keeps us stuck, and it keeps us afraid.

In releasing this podcast, I’m showing up as my nerdy, wacky, sometimes slightly neurotic, animated, reliable, and creative self because that's what I want to inspire YOU to do too!

One thing I see and hear far too often is podcasters, coaches, consultants, small business owners, and solopreneurs who WANT to create more momentum in their marketing, yet they’re trying all of these methods that don’t feel right for them... and as a result, everything feels a bit like throwing spaghetti at the wall. 

I watch people struggle to create content because they don’t have time, don’t know where to start, don’t feel like they can write, or get hung up thinking they have nothing to say. 

I hear people who want visibility, but the way they’re being shown to get visible feels icky or disingenuous to them, and that’s exactly why this podcast was created. 

I’m Emily Aborn, a Small Business Copywriter and podcaster. I’m extremely passionate about empowering businesses and creators to get their message and ideas out into the world in a way that’s clear and draws people to work with you who you want to work with.

This podcast will inspire you to take action, to experiment with some unconventional and out-of-the-box approaches to being visible, and I really want to save you time, energy, and headache when it comes to your content creation and marketing. 

Connect with Me, Emily Aborn:
Website - EmilyAborn.com
Instagram - @EmilyAborn
LinkedIn - Emily Aborn
Email - emily@emilyaborn.com
Love this podcast and want MORE entrepreneurship inspiration? Listen to my She Built This podcast here! 

Please make sure to subscribe, rate, and review the podcast! 

]]> Text Emily!

Welcome to the Content with Character podcast with me, your host, Emily Aborn! 

This first episode will help you determine if this podcast is for you and what kind of content you can expect on the show. 

I’ve spent a lot of my life trying to be for everyone. Wanting and trying to get everyone under the sun to "like" me. 

After 37ish years of this chameleon act in life and business, I realized that... it’s exhausting, it keeps us stuck, and it keeps us afraid.

In releasing this podcast, I’m showing up as my nerdy, wacky, sometimes slightly neurotic, animated, reliable, and creative self because that's what I want to inspire YOU to do too!

One thing I see and hear far too often is podcasters, coaches, consultants, small business owners, and solopreneurs who WANT to create more momentum in their marketing, yet they’re trying all of these methods that don’t feel right for them... and as a result, everything feels a bit like throwing spaghetti at the wall. 

I watch people struggle to create content because they don’t have time, don’t know where to start, don’t feel like they can write, or get hung up thinking they have nothing to say. 

I hear people who want visibility, but the way they’re being shown to get visible feels icky or disingenuous to them, and that’s exactly why this podcast was created. 

I’m Emily Aborn, a Small Business Copywriter and podcaster. I’m extremely passionate about empowering businesses and creators to get their message and ideas out into the world in a way that’s clear and draws people to work with you who you want to work with.

This podcast will inspire you to take action, to experiment with some unconventional and out-of-the-box approaches to being visible, and I really want to save you time, energy, and headache when it comes to your content creation and marketing. 

Connect with Me, Emily Aborn:
Website - EmilyAborn.com
Instagram - @EmilyAborn
LinkedIn - Emily Aborn
Email - emily@emilyaborn.com
Love this podcast and want MORE entrepreneurship inspiration? Listen to my She Built This podcast here! 

Please make sure to subscribe, rate, and review the podcast! 

]]> Emily Aborn Buzzsprout-12564620 Tue, 25 Apr 2023 13:00:00 -0400 636 0 trailer false