If AI can write your emails, build your funnels, and generate your content.. what's left?

That's the question we unpack in this episode. And the answer has nothing to do with finding a better tool.

For the first time in history, emotional intelligence is more predictive of success than IQ. This is the fundamental shift happening right now, and it has massive implications for every entrepreneur building in an AI world.

In this episode I walk through the 6 human skills that AI cannot replicate, why the online business industry stopped investing in them, and why the entrepreneurs building these skills right now are quietly pulling away from the pack.

This one is going to change how you think about where you're investing your time and energy.

IN THIS EPISODE YOU'LL LEARN:

• Why the barrier to entry just dropped to zero and what that actually means for your competitive advantage
• The 6 skills that separate the top 2%: Presence, Active Listening, Emotional Intelligence, Persuasion, Conviction, and Storytelling
• The skill nobody puts on their resume that closes more sales than any script ever could
• Why human skills compound differently than tactical skills and why that changes everything
• The honest truth about why the industry stopped teaching these skills

MEMORABLE MOMENTS:

"AI just handed everyone the same playbook. Skill is no longer enough. The strategies are no longer exclusive. The tools are available to everyone. So what's left? The human."

"For the first time in history, EQ is more predictive of success than IQ. AI handed everyone the same analytical brain. IQ is no longer the scarce resource. Everyone has it now."

"The asset was never the funnel. It was never the framework. It was never the tool. The asset is you. It always has been. AI just made it impossible to ignore."

"The question in an AI world isn't what tool are you using. The question is who are you becoming."

"Every conversation you show up fully for builds the kind of intuition that can't be taught."

RESOURCES MENTIONED:

• Join the The Easiest Yes Free Masterclass: www.easiestyes.com

CONNECT WITH LINDSAY: Instagram: @LindsayvanHarssel 

If you've been waiting for a new episode — it's here. And this one is different.

After a few months of quiet on the podcast, Lindsay is back with the most personal episode she's ever recorded. This isn't a strategy episode. It's the real story of what happens when the chaos that built your business finally stops — and your nervous system doesn't know what to do with the silence.

In this episode Lindsay covers:

The survival mechanism that kept life and business in separate boxes for years — and what shifted when she finally let the two worlds touch.

Why hustle isn't a dirty word — but what's behind the hustle matters more than the hustle itself.

The 10 out of 10 in business, zero at home split — and where that actually comes from.

What healing really looks like on a Tuesday afternoon (hint: it's not a sunrise post).

The intrusive thought framework her coach taught her that changed everything — and why reassuring yourself is actually making it worse.

The "oh my god" phase — the two versions of it, and why nobody warns you about what comes after the healing starts to work.

Why she's done building for external validation — and who she's building for now.

A line from this episode: "The silence was the story. And I'm ready to tell it now."

Connect with Lindsay: Instagram: @LindsayvanHarssel DM Lindsay and tell her what you're building 💙

If this episode resonated: Share it with a woman in your life who is crushing it on the outside and quietly falling apart on the inside. She needs to know she's not alone.

This episode is an excerpt from my conversation with Julie Chenell and Cathy Olson on The Gorgeous Effect Podcast, and it’s part 3 of our special sales series.

In this segment, we take a real, honest look at why so many sales conversations feel awkward, high-pressure, or downright sleazy, and what you can do to change that in 2026 and beyond. If you’ve ever cringed at pushy tactics, tone-deaf DMs, or the classic “car salesman” energy, you’re in good company. We’ve been there too.

Together, we swap stories from the worst sales interactions we’ve seen, unpack why those outdated tactics fall flat with today’s trust-driven buyers, and talk through simple shifts that help your sales conversations feel natural, grounded, and human again.

If you’re ready to ditch the pressure and step into an approach that feels aligned, this episode will give you the clarity and confidence to rework your sales conversations for the year ahead.

Join our upcoming free class: www.Easiestyes.com/class

" Master Your Sales Instincts, Double Your Close Rate, & Start Guiding Conversations Where Buyers Sell Themselves"

This episode is an excerpt from my recent conversation on The Gorgeous Effect Podcast with Julie Chenell and Cathy Olson,  part 2 of our 3-part Sales Series.

In this segment, we dive straight into the real talk around sales scripts, AI, and what actually creates a confident, high-converting sales experience. You’ll hear why memorizing a script (or leaning on AI alone) won’t turn anyone into a strong closer, and why the magic really lives in nuance, understanding human behavior, and bringing your full energy into the process.

We unpack the difference between surface-level selling and the kind of connection-driven conversations that lead to genuine yeses. You’ll hear candid stories, practical insights, and the simple shifts that help you move away from “salesy” tactics and into a more natural, aligned approach.

If you’ve ever wondered why some people sell with ease while others get stuck, or you’re ready to rethink how you show up in your sales process, this episode is packed with the perspective you need.

Tune in for a fun, honest, strategy-rich conversation pulled straight from The Gorgeous Effect.

Join our upcoming free class: www.Easiestyes.com/class
" Master Your Sales Instincts, Double Your Close Rate, & Start Guiding Conversations Where Buyers Sell Themselves"

I’m kicking off a special three-part series from my guest appearance on The Gorgeous Effect Podcast with Julie Chenell and Cathy Olson of Funnel Gorgeous  and this first episode dives straight into a question every business owner needs to answer:

Do you have a leads problem, or a sales problem?

Julie and Cathy invited me onto the show to unpack one of the biggest misconceptions in online business: believing you need more leads when what you actually need is a clearer, stronger sales process. We talk about what really drives conversions, why more traffic isn’t always the answer, and how to diagnose what’s actually going on behind the scenes of your funnel.

This episode is packed with simple, psychology-driven insights you can use right away, whether you run wedding shows like me or funnels like FG. Julie and Cathy pull back the curtain on mistakes they’ve seen hundreds of entrepreneurs make, and together we break down how to spot whether your bottleneck is marketing… or sales.

If you're ready to stop guessing and start understanding what your numbers are really telling you, this is a must-listen.

Join our upcoming free class: www.Easiestyes.com/class
" Master Your Sales Instincts, Double Your Close Rate, & Start Guiding Conversations Where Buyers Sell Themselves"

This week marks 11 years since I launched into entrepreneurship, and this episode is unlike anything I’ve ever shared before.

When I sat down to reflect on what I’ve learned over the past decade, I realized this isn’t just about business. It’s about becoming.

In this episode, I’m pulling back the curtain on what the journey has really looked like, the seasons of survival, the rebuilding, the healing, and the growth that changed everything.

I’ll walk you through 11 insights from 11 years in business... the truths I’ve learned not just as an entrepreneur, but as a woman who’s learning how to live again.

It’s real. It’s raw. It’s vulnerable.
But my hope is that by the end, you’ll see yourself somewhere in this story. Because there’s no finish line. Just deeper peace, bigger purpose, and the person you’re meant to be on the other side.

 This one’s a little different, and it’s personal.

Over the last six months, I’ve walked through one of the hardest seasons of my life. I haven’t shared it publicly until now, but I’ve been navigating my divorce. And while it’s been painful, it’s also brought more clarity than I’ve ever had before.

This season has taught me something I’ll never forget:
Our standards shape our life, not our goals.

Your goals are what you want.
But your standards? They’re what you allow.
They determine what you say yes to, what you walk away from, and ultimately, what kind of life you build.

In this episode, I’m talking about what it looks like to truly raise your standards,  not from a place of perfection or control, but from a place of self-respect. I’m sharing the lessons that came from realizing I didn’t want to live feeling unseen and undervalued, and how I made the decision to choose myself, even when it meant starting over.

We’ll talk about:
 ✨ The difference between goals and standards (and why one matters more)
 ✨ What happens when you compromise your standards — and how to stop
 ✨ The freedom that comes from taking back your power
 ✨ Showing up as the version of you who enforces her boundaries with grace and confidence
 ✨ Why it’s okay to be “the villain” in someone else’s story when you’re protecting your peace

This isn’t just a motivational pep talk, it’s real, raw, and from the heart.
If you’ve ever found yourself settling, shrinking, or silencing what you need to keep the peace, I hope this conversation reminds you that you’re allowed to want more.

Because you are a grown adult who gets to choose.
And when you finally stop lowering your standards to keep everyone else comfortable, you make room for the life that truly fits you.

I had one of those pull-the-car-over-and-voice-note-myself moments this week, the kind that hits you right in the middle of a messy, beautiful season of business. After a conversation with my coach (and a few late-night thoughts from my mentorship students), I realized something big: so many of us are getting discouraged not because we’re doing it wrong… but because we’re following advice meant for a different season than the one we’re in.

In this episode, I’m breaking down the three seasons I’ve lived, over and over again, in my own business: Hustle, Optimization & Boundaries, and Risk Tolerance & Scaling. I’m sharing what each one really looks and feels like, beyond the curated Instagram version, and how to know which one you’re standing in right now.

We’ll talk about…
 ✨ The truth about hustle culture (and why hustle isn’t toxic, burnout is)
 ✨ How to stop feeling guilty for working hard or resting when you’ve earned it
✨ What to focus on in each season so you can actually move forward
✨ And how to stretch without snapping when it’s time to take bigger risks

This one is equal parts pep talk and permission slip. Because I want you to stop beating yourself up for not being where someone else is, and start honoring what your season needs from you right now.

Whether you’re in the trenches building momentum, learning to protect your peace, or taking the big, scary swings that stretch your comfort zone, this episode will help you recognize where you are, own it fully, and trust that every season is shaping you into the business owner you’re meant to be.

Because you’re not just building a business. You’re becoming the version of you who can hold it.

Ever feel like you’re working nonstop in your business but still not seeing the growth you want? 

Most wedding pros spend 90% of their time serving clients and squeezing sales and marketing into that last 10%... usually running on bottom-of-the-barrel energy. But what if the secret to scaling isn’t more time… it’s better strategy?

In this episode, I’m sharing how to focus your limited hours on high-leverage sales activities, the kind of moves that multiply your results instead of draining your energy. We’ll talk about:

✨ What “high-leverage” really means (and how to know if you’re stuck in low-leverage busy work)
 ✨ The simple mindset shift that doubled my business, without adding more hours to my week
 ✨ Why wedding shows are the most high-leverage opportunity in the wedding industry
✨ How to find and protect your own high-ROI activities that keep your calendar full

You’ll walk away from this episode ready to stop running your business on fumes, and start running it like a CEO.

🎧 Listen in and then grab your free seat at my masterclass:
 👉 How to Actually Fill Up Your Calendar in One Sitting at Your Next Wedding Show
Save your spot at LindsayJWilliams.com/training

Because the time you have *even if it feels small* is already enough to build something beyond your wildest dreams 💛

Training 6: Scarcity Sells: How to Create Urgency Without Feeling Pushy

Tired of hearing couples say “we’re just browsing”? In this episode, I’ll show you how to guide those on-the-fence couples toward action using scarcity strategies that feel natural, not pushy. When you apply these simple shifts, you’ll spark momentum and fill your consultation calendar faster than ever.

Here’s what you’ll learn:

• The powerful difference between urgency and scarcity, and how to use both at wedding shows.
• What to say when couples tell you “we’re not ready yet” (this works like magic).
• The visual trick that creates instant FOMO and gets couples lining up for appointments.

Scarcity done right doesn’t feel like pressure, it feels like opportunity. And it’s the secret to turning warm interest into booked weddings.

Sign up for our FREE Masterclass:

👉 Want more examples and step-by-step strategies? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your entire calendar in one sitting with wedding shows. 

Training 5: How to Attract Your Ideal Clients (Not Just Freebie Seekers) at Wedding Shows

Yes, wedding shows have freebie-seekers, but they also have your dream clients. In this episode, I’ll show you how to stand out from the crowd, speak directly to your ideal buyers, and walk away with high-end bookings (even in a room full of budget shoppers).

Here’s what you’ll learn:

• The strategic shift that helps you connect with luxury buyers, even in a sea of deal hunters.
• What ideal clients are actually looking for at shows (hint: it’s not the cheapest vendor).
• The hidden buying signals most vendors miss when talking to couples.

When you show up with the right strategy, wedding shows become a magnet for the clients you’ve always wanted to work with.

Sign up for our FREE Masterclass:

👉 Want more examples and step-by-step strategies? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your entire calendar in one sitting with wedding shows. 

Training 4: The Psychology Behind a Great Show Special (Without Discounting Your Services)

Couples love the thrill of a deal, but that doesn’t mean you have to slash your prices to get their attention. In this episode, I’ll walk you through how to craft a show special that motivates couples to take action—while protecting your profit and elevating your brand.

Here’s what you’ll learn:

• Why discounts kill your profit, and how to offer something even more compelling.
• The 4-part filter every great show special should pass before it hits the table.
• What a show special actually is—and why most vendors are doing it wrong.

With the right approach, your show special becomes a powerful tool that books weddings without cutting into your bottom line.

Sign up for our FREE Masterclass:

👉 Want more examples and step-by-step strategies? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your entire calendar in one sitting with wedding shows. 

Training 3: How to Make Wedding Shows Work, No Matter Your Niche

Whether you’re a travel agent, high-end planner, venue, or offer something totally unique... wedding shows can work for you. In this episode, I’ll show you how to tailor your show strategy to your business, timeline, and ideal client so you can walk away with real bookings.

Here’s what you’ll learn:

• How to shift your message based on your booking window, service, or price point.
• The “decision timeline” strategy that connects you with couples right when they need you.
• Why your niche isn’t the issue, and how my students are booking out with wedding shows in every category.

No matter your business, there’s a way to turn wedding shows into your #1 source of clients.

👉 Want the full strategy? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your calendar in one sitting at your next wedding show. 

Training 2: What’s Not Working: 5 Mistakes That Tank Your Wedding Show Results

You’ve been told to collect leads, hand out brochures, and hope couples follow up later. The truth? That outdated advice is costing you real bookings. In this episode, I’ll break down the five biggest mistakes wedding pros make at shows, and exactly how to fix them.

Here’s what you’ll learn:

• Why giveaways, raffles, and freebie-seekers are hurting your chances of booking weddings.
• The surprising role your booth layout plays in whether couples stop or walk right by.
• The #1 shift that turns wedding shows from a wasted day into your biggest revenue stream.

With just a few tweaks, you can go from frustrated to fully booked at your next show.

👉 Want the full strategy? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your entire calendar in one sitting with wedding shows. 

Training 1: ROI Revealed - 4 Metrics That Predict Your Wedding Show Results

Think wedding shows are a gamble? Not when you know what to track. In this training, I’ll walk you through the exact four ROI metrics that will show you if a wedding show is truly worth your time and money.

Here’s what you’ll learn:

• The four key ROI metrics that separate “guesswork” from real strategy.
• The time-per-dollar breakdown that proves one show can bring in $20k+ in revenue.
• How to analyze your investment so you can double down on what’s working and cut what’s not.

Once you understand these numbers, wedding shows stop being a gamble, and start being your most profitable marketing channel.

👉 Want to dive even deeper? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your calendar in one sitting at your next wedding show. 

In this episode, I’m taking you inside a glass-of-wine conversation I had with my dad (a college professor of Travel & Tourism) about Pine & Gilmore’s famous book The Experience Economy — and how that idea has evolved into what we now call the Transformation Economy.

We’ll explore:

• The evolution of economies: from commodities → goods → services → experiences → transformations
• The psychology behind why clients are craving change now more than ever
• The Starbucks Pumpkin Spice Latte test (and why it’s really about identity)
• What this shift means for the wedding industry — and how you can position your business around the transformation you deliver

The Transformation Economy isn’t coming — it’s already here. And if you can show the real, lasting change you create, you won’t just stand out… you’ll thrive.

For years, I avoided really looking at my numbers. I told myself I’d “clean everything up first,” or that once I made more money, the stress would go away. Spoiler: it didn’t.

That’s where today’s guest, and dear friend, Erinn Bridgman comes in. Erinn isn’t your typical money coach. She went from hustling weekends as a wedding photographer to building a $7M real estate portfolio, all by learning how to make her business actually pay her. Now she helps wedding pros and creative entrepreneurs do the same: ditch money stress, finally pay themselves consistently, and build real wealth.

In this episode, we’re diving into:

• Why “more revenue” isn’t always the fix for money stress
• The real difference between a bookkeeper, accountant, and your role as CFO
• How to stop feeling broke even when your business looks successful from the outside
• The simple rhythm Erinn taught me that changed how I lead my money

If money has ever felt heavy, messy, or like something you’ll “deal with later,” this conversation will give you a new story — one of clarity, calm, and real control.

✨ Resources mentioned in this episode:

• Join the free Money Masterclass:  https://go.erinnbridgman.com/masterclasslindsay
  
  
• Check out Erinn’s course Paid and Powerful: https://paidandpowerful.com/casestudy 

• Learn more about Erinn’s 1:1 Coaching: https://erinnbridgman.com/1-1-coaching 

In this episode of the Build That Business Podcast, I’m sharing how to recognize those magnetic seasons when they show up, why they often follow your hardest stretches, and the science (hello, Reticular Activating System (or RAS) 👋) that helps explain why opportunities suddenly seem to appear everywhere.

We’ll dig into:

• Why magnetic energy shows up after hard seasons
• The power of raising your standards (and refusing to discount them)
• The difference between noticing opportunities and actually harnessing them
• Practical examples of low, medium, and high-stakes “yeses”
• Guardrails and practices to extend the season
• What to do when the wave ends — and how recalibration seasons actually level you up
• My 5-step roadmap: Standards → Purge → RAS → Act → Extend

If you’ve been waiting to feel ready, this is your nudge: you don’t wait for the wave, you stand up on the board when it comes. 🎧

Here’s the truth: most people don’t actually go after the life they want. They talk about it. They plan for it. They get close, and then fear sneaks in and convinces them to pull back, to play it safe, to wait for “someday.”

In this episode, I’m breaking down why that happens, the 4 common scenarios I see people get stuck in, and what separates the few who do go after it. We’ll talk about:

• Why successful people aren’t “lucky”, they just swing when others don’t
• The role of big swings in creating leaps in life and business
• How to build your nervous system and risk tolerance so fear doesn’t stop you
• What to do when you get pushback (yes, even from a spouse or partner)
• Why you don’t need permission or support to chase the life you really want

This one’s raw, unscripted, and straight from my heart. If you’ve been sitting on the sidelines, waiting for the right time to take your swing, this is your nudge.

In this episode of The Build That Business Podcast, I’m inviting you to stop waiting for permission and start living like she’s already here. Because the truth is, growth doesn’t come in one big leap, it comes in the small, everyday choices to romanticize your business and your life right where you are.

We’ll talk about:

• The hidden stages of growth no one really talks about (and why losing your “mojo” might be part of the process)
• How to build peace into your business so you can hold more success without burning out
• The trap of waiting for more time, money, or confidence before you step into your next level
• The generational shift we’re creating for our kids by modeling a new way to live and work
• Why your clients are magnetized not just to your services, but to the energy you carry
• And how to start bringing the “future you” into your life and business today

If you’ve been craving a softer, more intentional approach to growth, one that lets you thrive in both business and life, this conversation will remind you: you don’t have to wait for someday. You can start becoming her now.

We’re talking about the practical tools, workflows, and mindset shifts that kept my business running, and even growing, without requiring me to show up 24/7.

Inside, you’ll hear:

• The scheduling tweak that made sales calls easier for me and my couples
  Why I focused on just 20% of my efforts, to get 80% of my results
• How I used content repurposing to stay visible without starting from scratch
• The “CEO time” habit that kept me focused on the big picture
• The behind-the-scenes support that cleared space for me to breathe
• And why leaving margin in your week might be the most productive move you make

If you’ve been in a hard season, or just want to build a business that can weather one, this episode will give you both permission and a plan to make it happen.

In this episode, I’m pulling back the curtain on some big shifts I’ve been making, both personally and professionally. We’re talking about the patterns I’ve uncovered through therapy (like the life trap of subjugation), the quiet ways people-pleasing has shaped my business, and why I’m no longer apologizing for things like taking up space, protecting my time, or changing my mind.

This is a vulnerable one. But I have a feeling if I’ve been carrying these behaviors for 15 years, you might be carrying some of them too. And if you’ve ever over-explained, over-delivered, or made yourself smaller just to keep the peace… I hope this conversation helps you see things a little more clearly, and claim a little more space in the process.

We’ll talk about:

• The two types of people-pleasing and how they show up in business
• What the life trap of subjugation is (and how it may be shaping your decisions)
• Why I’m rethinking my Enneagram wing
• The shift from Helper to Leader
• 7 things I’m no longer apologizing for in business

This isn’t about doing less for others, it’s about finally doing something for yourself.

Have you ever looked around at your business and thought…
 “I built this. I’m proud of it. But it just doesn’t feel like me anymore”?

You’re not alone.

In this episode, we’re talking about identity shifts in business. What happens when the version of you that built your business isn’t the same version who’s running it now. And how to evolve without burning it all down.

I’m sharing my own journey, from wedding stationer to coach, and walking you through the quiet, often uncomfortable process of realizing you’ve changed. Your priorities, your capacity, your definition of success… all of it. And now your business needs to catch up.

We’ll talk about:

• Why it’s normal (and necessary) to outgrow past versions of yourself
• Common identity shifts I see entrepreneurs navigating
• Signs you’ve evolved, even if your business hasn’t yet
• What to do when your growth feels confusing, scary, or hard to explain
• How to move forward without overthinking, overexplaining, or overworking

If you’ve been feeling the nudge to do things differently, this is your permission slip.

You’re allowed to shift. You’re allowed to want something new.
You’re allowed to build a business that fits who you are now.

If your business has started to feel… heavy, like it’s asking more of you than it’s giving, this episode is for you.

Today on the Build That Business Podcast, I’m walking you through what it really looks like to create a business that supports your life, not one that drains it. We’re talking about the difference between hustle and sustainability, and what it means to build a business that can catch you when life throws a curveball (because it will).

I’m sharing:

• The four pillars that helped me restructure my business to run with less of me, without sacrificing profit
• How a life-changing diagnosis for my son forced me to get crystal clear on what really matters
• The myth that rest is a reward, and why it’s actually the fuel that keeps your business growing
• How to create offers, systems, and support that protect your time, energy, and peace
• Why this shift isn’t just good for your wellbeing... it’s good for your revenue, too

If you’ve been craving more ease, more clarity, or just permission to build differently… this is your episode.

Feeling stretched thin lately? This episode is for you.

Whether you’re deep in wedding season, juggling client work and family life, or just trying to stay afloat in a full season, this conversation will help you breathe a little easier and focus on what actually matters.

In this episode, I’m sharing the 5 core areas to prioritize when your calendar is packed and your capacity is low. I call them The Full Season Five. We’ll talk through what to pause (guilt-free), how to protect your energy, and how to create micro-momentum so you don’t stall out completely. You’ll also learn how to spot high-leverage moves that actually move the needle so you can keep growing, even in the chaos.

If you’ve ever thought, “I should be doing more,” this episode is your permission slip to pause, simplify, and lead with intention instead of overwhelm.

🎧 We’ll cover:

• What to actually focus on when you can’t do it all
• How to protect your time, energy, and income
• The smartest way to show up without burning out
• Why wedding shows are the most high-leverage move you can make in a full season

Grab the free training I mention in the episode:
 How to Actually Fill Up Your Calendar in One Sitting at Your Next Wedding Show
LindsayJWilliams.com/Training

And for my email and inquiry response resource, check out:
The Ghosting Buster
LindsayJWilliams.com/theghostingbuster

You’ve got this, friend. Let’s dive in.

After an unplanned pause, I’m back behind the mic and today, I’m sharing what’s been unfolding behind the scenes.

This episode isn’t about a breakdown or a burnout. It’s about a quiet realignment. A shift in rhythm. A season of slowing down on purpose, not because I had to, but because I wanted to build something more grounded, intentional, and true.

If you’ve ever found yourself in a season of transition, where the old pace no longer fits, but the new path isn’t fully clear yet, this one’s for you. We’ll talk about:

• What it really means to rebuild (without rushing back to productivity)
• The myth of the “bounce-back” and why rest is a power move
• How I’m redefining success and what my workdays look like now
• The unexpected clarity that comes from stepping back
• Why you’re not starting over, you’re starting from experience

This isn’t a comeback episode. It’s a recalibration. And if you’re moving through something similar, I hope this conversation meets you where you are.

Because you’re not behind. You’re becoming. And you’re doing better than you think.

These are the exact triggers I’ve used (and my students have used) to go from ghosted DMs and crickets after consults… to fully booked calendars with couples who are excited to work with you.

We’re talking:

• What makes people feel urgency and act now
• How to confidently communicate your value without discounting
• What to lead with to pull people in the door (and what NOT to)
• The moment that changed everything for me 

This episode is part strategy, part story, and packed with action steps you can implement today. If sales has ever felt intimidating or confusing, this will give you the confidence and clarity to approach it in a whole new way.

🎧 Mentioned in the episode:
 → From Booth to Booked: Winning the Wedding Show Sales Game – My free audio training series to help you follow up and close after the wedding show:
 LindsayJWilliams.com/AudioSeries

In this episode, I’m pulling back the curtain on the mindset shift that’s changed everything in my business: giving myself full permission to dream bigger… and act from that belief. No new flashy strategy. No secret hack. Just a deeper vision and the willingness to trust it.

We’ll unpack:

• Why dreaming big isn’t frivolous,  it’s fuel
• How drift sneaks into your business (and how to snap out of it)
• The real reason your dream doesn’t need to make sense yet
• What to do when other people can’t see your vision
• A tangible framework to help you start dreaming again today

If you’ve been playing small, talking yourself out of big ideas, or waiting for someone to give you the green light… this is your episode.

Let’s stop shrinking and start building boldly.

In this episode, we’re talking about the invisible work… the behind-the-scenes habits, mindset shifts, and emotional reps that quietly build a business that’s not just successful, but unshakable. If you’ve ever felt like you’re doing all the right things but wondering why it’s not paying off yet,  this one’s for you.

I’ll walk you through 7 types of invisible work that changed everything in my own business, including:

• The kind of mindset work that no one claps for (but changes everything)
  
  
  
• Why emotional resilience is more important than getting it “right”
  
  
  
• How to build mastery, leadership, and confidence quietly — and powerfully
  
  
  
• What nervous system regulation actually looks like for business owners
  
  
  
• A peek into the reps I put in (like practicing my Wedding MBA talk in my basement 100+ times)
  
  
  
• And how to keep showing up when the results feel slow
  
  
  

This episode is your reminder that what you're building matters,  even if no one sees it yet.

You’re not behind. You’re building. And the roots you’re growing now? They’re going to hold everything you’re about to create.

We’re talking about the real cost of playing small. Not just emotionally, but financially. Because while staying quiet might feel comfortable in the moment, it’s secretly the most expensive move you can make.

Inside this episode, I’m sharing:

• What playing small actually looks like (it’s sneakier than you think)
• The hidden opportunity cost of waiting to feel ready
• Why messy action builds momentum, and perfection keeps you stuck
• A tough-love breakdown of the myths keeping you on the sidelines
• A powerful visualization to help you choose your next move — today

This one’s bold. It’s honest. And it’s the nudge you didn’t know you needed.

You’re not stuck. You’re standing at the edge of growth.
Let’s move.

You didn’t start your business just to have a highlight reel that looks good to everyone else.
 You started it because you were chasing something more.
 Freedom. Flexibility. A life that actually feels true to you — not just one that checks traditional boxes.

But what happens when, somewhere along the way, the thing you built looks great from the outside... but inside, something feels a little off?

In this heartfelt episode, we’re diving into:
 ➔ Why "good enough" will never be enough when your heart is meant for more
 ➔ How to reconnect with what you really want (even if it’s changed)
➔ The courage it takes to shift paths and build a life — and business — that’s truly yours

If you’ve been feeling that quiet nudge in your heart lately, this conversation is for you.
 You’re not broken.
 You’re not crazy.
 You’re right on time. ❤️

🎙️ Tune in now and let’s chat about what’s next for the life you’re meant to create.

There’s a sweet spot in business that doesn’t get talked about enough, where confidence and humility meet. In today’s episode, we’re diving deep into what happens when you know you’re good at what you do… but you’re still hungry to grow.

I’ll break down the real roles that confidence and humility play in building trust, connecting with clients, and staying in momentum. Plus, I’ll share a behind-the-scenes look at how this balance showed up in my own business, and how it changed everything.

Whether you’ve been playing small out of fear of seeming arrogant, or coasting because “what you’ve been doing kind of works,” this episode will help you find the sweet spot where your growth really starts to take off.

🎧 You’ll learn:

• Why confidence is a non-negotiable in sales (especially in the wedding industry)
• How humility keeps you coachable, relatable, and always evolving
• The mindset shift that took me from overwhelmed to magnetic
• 3 powerful reflection questions to help you step into this energy now

This one’s a mix of strategy, mindset, and a little tough love. Let’s find that sweet spot together.

We’ll cover:

• What metrics wedding pros should actually be tracking
• How to spot bottlenecks in your sales process (and fix the right problem)
• The power of knowing your lead sources, show-up rates, close rates, and more
• Why your nervous system data matters just as much as your revenue
• And how to use that clarity to grow without burning out

This one’s part strategy, part mindset, part therapy session,  and I hope it encourages you to pause, reflect, and lead your business from a place of clarity instead of chaos.

✨ FREE RESOURCES MENTIONED:
🎯 Need more leads? Grab my free wedding show training: LindsayJWilliams.com/Training

💬 Want help closing more leads? My free sales audio series is here: LindsayJWilliams.com/AudioSeries

If this episode gave you clarity or encouragement, I’d love for you to:
 → Subscribe to the show
 → Leave a review
 → Tag me on IG @mslindsayjwilliams while you’re listening so I can cheer you on!

Until next time, keep on building those businesses. 💪

In this deeply personal episode, I’m sharing what it’s really like to navigate entrepreneurship when your life doesn’t look like the highlight reel. I’ll walk you through the mindset shifts, boundary-setting, and strategy changes that helped me continue growing my business while also showing up for my family, my son, and myself.

We’ll talk about managing your nervous system, filtering advice that doesn’t fit your season, saying no to the “shoulds,” and building a business that works for your real life—not a hypothetical one. Most of all, I want you to know: you’re not behind, you’re not broken, and you’re absolutely not alone.

If you’ve ever felt like no one understands what you’re carrying behind the scenes… this one’s for you. 💛

If you’re building a dream, chasing growth, navigating discomfort, or just need a little reminder that you’re not alone—this one’s for you. We’re talking about fear, failure, mindset, marketing, money, confidence, boundaries, and everything in between.

No fluff. No sugar-coating. Just real talk, warm encouragement, and a little tough love from someone who’s walked the path.

So whether you’re 26, 36, or 66… this is your nudge to keep going.

This episode was not the one I had planned for today. But after waking up with a nagging thought and hearing multiple signs pointing me toward feminine energy, I knew I needed to hit record and process this in real time.

Lately, I’ve felt a shift in my business. The usual push, the chasing, the hustle, the drive, just hasn’t been there. And as an Enneagram 3, Aries fire sign, overachiever type… that worried me. Was I getting complacent? Losing my edge?

Then, after a conversation with my business coach, Helen, I realized something major: I wasn’t losing my drive, I was stepping into my feminine energy (and honestly, that made me really uncomfortable).

💡 Masculine energy is all about action, structure, and pushing forward, which I’ve leaned into hard for over a decade building this business.
💡 Feminine energy is about receiving, trusting, and allowing things to unfold, which feels completely foreign to me.
💡 The reality? We need both. And if we keep piling on more work instead of leaning into what’s already working, we risk suffocating our own success.

In this episode, I’m breaking down what I’m learning, what I’m actively working on, and how I’m trying to balance masculine and feminine energy in my business without losing momentum. If you’ve ever struggled with slowing down, trusting your systems, or feeling like you constantly need to do more, this episode is for you.

🎧 Press play to hear my raw, unfiltered thoughts and let’s process this together.

Friend, that’s not a lack of skill or opportunity, it’s your personal glass ceiling. And in today’s episode, we’re shattering it for good.

Here’s what we’re diving into:
 ✅ Why we subconsciously limit ourselves based on what we think we’re worth
✅ How we self-sabotage success by “cooling down” to stay in our comfort zone
✅ Why complacency is more dangerous than feeling stuck and how to wake yourself up
✅ The simple but powerful mindset shift that changes everything (hint: "Why not me?")
✅ What to do when the people around you aren’t ready for your growth
✅ A personal story about how one mentor called me out, and helped me double my business. 

If you’ve been playing small, waiting for permission, or letting old beliefs keep you stuck, this episode is your wake-up call. It’s time to break through.

🎧 Tune in now, and if this episode hits home, DM me on Instagram @LindsayJWilliams, I’d love to hear your biggest takeaway!

Today, I’m breaking down why hustle isn’t the enemy (despite what the internet says) and how to shift from scrappy, throw-everything-at-the-wall hustle to calculated, results-driven hustle that actually moves the needle. Because success? No one’s handing it to you. But when you know where to put your energy, you can work less and make more.

I’ll walk you through:
✨  Scrappy Hustle vs. Calculated Hustle—which one you’re in now, and how to graduate to the next level
✨  The balance of woo meets work—how to recognize when the universe is winking at you (or shutting a door for a reason)
✨  Why failing fast, failing forward, and bouncing back is the key to getting to that next level

🎧 This is the episode for you if you’re grinding away, wondering why success isn’t happening as fast as you’d like, or if you’re tired of hearing people bash hustle while sipping cocktails on a beach (convenient, right?).

💛 If this episode resonated with you, take a screenshot, share it on Instagram, and tag me @MsLindsayJWilliams, I’d love to hear how you’re shifting your hustle!

💡 Want to fill your calendar in one sitting at your next wedding show? Grab my free training here: LindsayJWilliams.com/Training

Let’s get into it! 🎙️✨

Wedding pros, if you’ve ever felt stuck on what to say in your marketing, like you're blending in with every other vendor out there, this episode is for you! The secret to standing out? Storytelling.

Today, I’m sharing why stories are the most powerful sales tool in your business. Couples don’t just connect with a service, they connect with a feeling, a vision, a story that makes them say, “That’s me. That’s what I want for my wedding.” And when you learn how to tell your story, your clients' stories, and the stories behind your work, you won’t have to “sell” at all... people will feel connected to you before they even meet you.

I’ll walk you through:
✨ Why stories drive engagement, build trust, and create an emotional connection
✨ How to craft your Story Bank: your go-to collection of 3-5 stories to use in sales calls, wedding shows, and social media
✨ Real examples of how storytelling leads to bookings (like the time a bride asked to honor her grandmother with a tiny blackbird hidden in her invitation design)
✨ How to use stories at a wedding show so your booth stands out and couples remember YOU

🎧 Tune in and get ready to sell the story, not the service.

📌 Challenge: Take 30 minutes today to write down 3-5 go-to stories for your Story Bank! Try using one in your next post, consultation, or wedding show conversation—and watch what happens when you lead with heart instead of just a sales pitch.

💛 If this episode resonated with you, take a screenshot, share it on Instagram, and tag me @MsLindsayJWilliams—I’d love to hear what story you’re ready to start sharing!

Let’s get into it! 🎙️✨

I’ll share a game-changing conversation I had with my coach, how I went from hesitating on investments to making bold (but calculated!) moves, and how tracking my numbers allowed me to bet on myself with confidence. We’ll talk about:

✅ The sneaky ways fear disguises itself as “being practical” and keeps you playing small
✅ How to expand your risk tolerance without taking a nosedive off a cliff
✅ Why data is your best friend—not just to see what’s working, but to catch what’s not and adjust fast
✅ The Gap vs. The Gain and how to shift from feeling behind to fueling your momentum

Ladies, only 1.9% of women-owned businesses ever hit the million-dollar mark, despite making up 39% of all U.S. businesses. That number needs to change. So what’s holding you back? Don’t let it be you.

Press play and let’s talk about stepping into your next-level mindset, making bold decisions, and actually scaling your business, one smart risk at a time.

👋 Let’s connect! DM me on Instagram @MsLindsayJWilliams and tell me what one bold move you’re making this week! 🎙✨

More often than not, there’s a price gap - a disconnect between what you charge and what the client believes your service is worth. And when that gap exists, potential clients hesitate, look for cheaper alternatives, or walk away altogether. But the good news? You have the power to close that gap, and I’m going to show you how today. 

In this episode, we’re breaking down:

✔️ Why price objections aren’t always about budget (and what’s really happening)
✔️ How couples shift their wedding budget and how you can position yourself as a priority
✔️ The four biggest reasons clients hesitate on price
✔️ Practical strategies to communicate your value, handle objections with confidence, and make booking easier for your clients

If you’re tired of losing sales to budget concerns and want to book more weddings without lowering your prices, this episode is a must-listen.

🚨 Want to dive even deeper into sales strategy? My brand-new course, Booked to Banked, is officially open! This is your step-by-step system to leading consultations with confidence, handling objections with ease, and turning more leads into paying clients.

During launch week, there are exclusive bonuses AND special pricing! Don’t miss out, head to LindsayJWilliams.com/banked to check it out.

Here’s what we’ll cover:

• Why relying solely on referrals is a risky strategy that can leave your business vulnerable.
• How failing to convert referrals could harm your reputation with referrers.
• The power of pairing referrals with a seamless sales system to amplify your growth.
• Actionable steps to future-proof your business and thrive, no matter what.

Plus, I’ll share all the details about my new program, Booked to Banked™, created for wedding pros ready to master their sales systems, close more clients, and take control of their growth.

If you’ve ever felt like there’s a missing link in your business—or wondered why your referrals aren’t turning into consistent bookings—this episode is for you. Tune in, and let’s take your business to the next level!

Links Mentioned:
Join the waitlist for Booked to Banked™ and get exclusive access and bonuses:
👉 LindsayJWilliams.com/BTBWaitlist

Do you ever feel like your work should speak for itself? That your beautiful designs, stunning florals, or flawless events should naturally bring in the bookings? You’re not alone, many wedding pros feel the same way. But here’s the truth: while your work might get you noticed, it’s your sales skills that get you booked.

In this episode, we’re breaking down how to turn those “Your work is amazing!” compliments into actual paying clients. I’ll share actionable strategies to:

• Move past the mindset of “my work speaks for itself.”
• Guide potential clients through the decision-making process with confidence.
• Avoid common pitfalls that might be holding you back, like overloading leads with information or not clearly defining the next step.

Plus, I’ll tell you why sales doesn’t have to feel pushy or uncomfortable, it’s about creating clarity and connection. I’ll also share a personal story from my own wedding planning experience that perfectly illustrates the power of a thoughtful, seamless sales process.

🎉 Special Announcement: The waitlist for my brand-new program, Booked to Banked™, is now open! If you’re ready to master your sales process and confidently book more clients, head to LindsayJWilliams.com/BTBWaitlist to snag your spot and learn about the exclusive bonus for waitlisters.

Tune in, take notes, and let’s start turning those compliments into clients… because pretty work is just the beginning.

In this episode, I’m sharing my personal journey—from struggling with a stutter to achieving a 96% close rate in my wedding business—and how I discovered that sales is all about strategy, not personality. We’ll break down the unique strengths that come with NOT being a “typical” salesperson, and how those traits can actually give you a massive advantage.

You’ll learn:
✨ Why listening and empathy are two of the most powerful tools in sales.
✨ How introverts excel at building deeper, more meaningful connections.
✨ Why thoughtful, patient decision-makers create the best client experiences.
✨ The importance of delivering what you promise and how it sets you apart in an industry focused on flashy, over-the-top moments.

Plus, I’ll introduce actionable steps to help you start learning and practicing sales strategies that feel authentic and effective.

If you’re ready to turn sales into a skill you feel confident about, tune in now!

💡 Don’t forget: The waitlist for my new program, Booked to Banked, is officially open! Head to LindsayJWilliams.com/BTBWaitlist to be the first to know when it launches.

The truth is, sales success isn’t just about being charismatic or nailing the pitch—it’s about mastering your entire sales cycle. From getting noticed in the discovery phase to closing with confidence, every step matters.

In this episode, we’re breaking down the six phases of the sales cycle and showing you how small improvements at each stage can lead to big results. You’ll learn:

✅ How to stand out and attract more inquiries in the discovery phase
✅ The secret to turning inquiries into consultations during the connection phase
✅ How to structure consultations to build trust and showcase your unique value
✅ Why optimizing your process can lead to thousands in additional revenue (we’re talking $20K+!)

If you’re only focused on the consultation, you’re missing the bigger picture. Tune in to learn how to fix the “kinks” in your sales process and create a smoother system that turns more leads into bookings.

🎙️ Ready to transform your sales strategy? Hit play now!

Think you just need more leads to hit your sales goals? Think again. In this episode of The Build That Business Podcast, we’re tackling a common misconception in the wedding industry: that more leads automatically mean more bookings.

I’m diving into the real issue—your sales process. If you’re losing leads after the consultation or being ghosted after great conversations, it’s time to patch the leaks in your sales bucket. I’ll walk you through:
✅ The difference between sales and marketing—and why you need both.
✅ How to identify weak points in your sales process (high no-show rates, low engagement, or ghosting).
✅ Actionable strategies to tighten your process, close more deals, and turn leads into paying clients.

If you’ve ever wondered why your calendar is booked but your bookings aren’t growing, this episode is for you. Stop wasting time and resources on generating more leads—let’s fix the process and start closing the ones you already have.

🔔 Tune in now and take the first step to plugging those leaks and building a stronger, more profitable business!

👉 Don’t forget to subscribe, leave a review, and tag me on Instagram @MsLindsayJWilliams—I’d love to hear your takeaways! 💬

Ready to build a sales process that works? Let’s do this! 🚀

In this episode, we’ll cover:

• Understanding Urgency and Scarcity: Learn the difference between these two powerful strategies and how to use them effectively at wedding shows.
• Real-Life Scenarios: Practical advice on what to say when couples tell you they’re not ready to book yet, including how to secure future appointments and lock in show specials.
• Visual Aids and Availability Charts: Tips on using visual timelines and availability charts to create a sense of urgency and guide couples through their planning process.
• Flexible Booking Options: How to offer flexible booking options that reduce risk for couples and increase your chances of securing a booking.
• Building a Sense of Community: Techniques for keeping couples engaged and excited about working with you long after the show is over.
• Door Busters and Early Bird Incentives: Creative ideas to light a fire under attendees and encourage immediate action.

Tune in to discover how to turn “we’re not ready yet” into your biggest opportunity. Let’s fill up your calendar now and ensure couples get the best possible service for their big day.

Don’t forget to subscribe, leave a review, and reach out to me on Instagram @MsLindsayJWilliams with your experiences and questions.

Until next time, keep building that business!

Episode Highlights:

• Busting the myth: Why high-end clients do attend wedding shows
• Understanding the diverse reasons couples attend wedding shows
• Creating an immersive and engaging booth experience
• The importance of pre-show marketing and clear calls to action
• Inviting your own audience to ensure your ideal clients are there
• Leveraging paid ads and personalized invites for maximum impact

Listen now and take the first step towards attracting your ideal customers at wedding shows!

In this episode, we’ll explore:

• Understanding the Deal-Driven Mentality: Why couples flock to wedding shows seeking deals and how to leverage this mindset to your advantage.
• Defining a Show Special: What a show special is (and isn’t), and why it’s more than just a discount.
• Creating High-Value, Low-Cost Offers: Tips on crafting irresistible offers that provide high value to couples without breaking your bank.
• Adding Value vs. Offering Discounts: Why adding value enhances your brand and attracts the right clients.
• Maximizing Your Show Special: Strategies to promote and maximize the impact of your show special, driving immediate action from attendees.

This episode is packed with actionable insights to help you capitalize on the deal-hunting craze at wedding shows. Get ready to turn this common challenge into your biggest opportunity!

Tune in, and let’s keep building those businesses! Don’t forget to share your show special ideas with me on Instagram @MsLindsayJWilliams.

Join us as we explore:

• Non-Traditional Wedding Vendors: Learn creative tactics to pique curiosity and draw in potential clients, even if your services aren’t the typical ones couples seek out.
• Highly Saturated Markets: Discover the power of pre-show marketing and personal storytelling to stand out from the crowd when you’re one of many.
• High-Ticket Vendors: Shift your expectations and focus on the value of fewer, but more lucrative, bookings. Understand what your luxury clients value and tailor your approach to meet their desires.
• Timeline-Specific Vendors: Whether you’re the first or last on the wedding planning checklist, we’ll discuss how to communicate your importance and secure future business through effective show strategies.
• Sensitive Service Providers: Find out how to create a comfortable and discreet environment for potential clients, offer extended show specials, and use subtle follow-up techniques to connect with couples who may feel shy about booking your services on the spot.

We’ll provide actionable insights and practical tips to ensure that your next wedding show is a resounding success, no matter your niche. Tune in and transform your approach to wedding shows!

Here's what you'll learn:

• Fundamental Truths: Lindsay lays out three essential truths about wedding shows, setting the stage for a discussion on common mistakes and how to avoid them.
• Mistake #1: Giveaways and Raffles: Discover why relying on giveaways and raffles to collect names and emails is a flawed strategy, and learn how to shift your focus to scheduling appointments instead.
• Mistake #2: QR Codes: Lindsay explains why QR codes can hinder rather than help your efforts to connect with potential clients at wedding shows and offers a better alternative.
• Mistake #3: Poor Booth Layout: Learn why putting all your best materials out front can create a barrier between you and potential clients and how to create a more inviting booth layout.
• Mistake #4: Information Overload: Lindsay discusses the pitfalls of giving away too much information at wedding shows and offers a more effective approach to sharing details about your services.
• Mistake #5: Not Scheduling Appointments: Lindsay emphasizes the importance of scheduling appointments at the booth and explains why it's crucial for maximizing your success at wedding shows.
• The Biggest Mistake: Overlooking Pre-Show Marketing: Discover why pre-show marketing is essential for success at wedding shows and learn how to leverage it effectively to ensure attendees are excited to meet you.

By avoiding these common mistakes and implementing Lindsay's strategies, you'll be equipped to make the most of your next wedding show and turn leads into booked weddings. Don't miss this episode of The Build That Business Podcast—subscribe now and take your wedding show game to the next level!

Here's what you'll learn:

• Cost ROI: Lindsay breaks down the expenses involved in participating in a wedding show, from booth fees to promotional materials, and compares them to the revenue generated. Discover how to calculate your ROI and why it's a game-changer for your business.
• Time ROI: Explore the value of your time investment in wedding shows. Lindsay reveals how just a few hours at a show can translate into significant returns, both immediate and long-term, and why time is a crucial metric to track.
• Appointments Booked: Learn why the number of appointments booked at a wedding show is a vital gauge of success. Lindsay shares insights into the power of face-to-face interaction and how it leads to a surge in consultations and tours, directly impacting your bottom line.
• Weddings Closed: Finally, Lindsay delves into the ultimate measure of success—weddings closed. Discover why warm leads generated from wedding shows have a higher conversion rate and how they translate into meaningful connections and revenue gains for your business.

With Lindsay's expert guidance, you'll gain invaluable insights into the effectiveness of wedding shows and learn how to maximize your ROI. Don't miss this episode of The Build That Business Podcast—subscribe now and start building your business smarter, one wedding show at a time!

• Wedding Shows: Discover why these events offer unmatched ROI and warm leads ready to book.
• Date-Based Emails: Learn how to automate personalized messages tailored to each couple's wedding date for increased conversions.
• Service Excellence: Explore the impact of going above and beyond, creating unforgettable experiences that lead to glowing referrals.
• Content Repurposing: Find out how to breathe new life into old content, reaching fresh eyes with minimal effort.
• Chatbot Strategies: Unveil the power of automated assistants in streamlining communication, from scheduling appointments to providing instant pricing information.

Tune in to implement these actionable insights and watch your bookings soar! Don't forget to grab Lindsay's free guide at LindsayJWilliams.com/Boost and subscribe for more valuable tips. Happy booking, and keep building those businesses!

Top reasons to listen to the entire episode:

1. Special needs moms chasing their dreams are not alone.
2. A child with ASD is exactly who they are meant to be.
3. Let's build our businesses around our lives instead of the other way around.
   
   

Full Show Notes Here!

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Top reasons to listen to the entire episode:

• Learn how to self-promote gracefully.
• Identify what you can realistically do to serve well.
• Think about whether a situation is an annoyance or an opportunity to shine.

Full Show Notes Here!

Mentioned Resources

How I 10x'd my Wedding Business Masterclass

How to Make Your Competition Irrelevant

Connect with Renée

Website

Instagram

The Confetti Hour Podcast

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Top reasons to listen to the entire episode:

• Don't be known for your bullet points.
• You want to be known for the value that you bring to the table.
• Create content, get visible, and show up when your people are ready to buy.

Full Show Notes Here!

Mentioned Resources

How I 10x'd my Wedding Business Masterclass

Honeybook Freebie

Connect with Brandee

Website

Instagram

Facebook

Pinterest

The Wedding Pro CEO Podcast

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Top reasons to listen to the entire episode:

• It’s impossible to market to people unless you understand who they are and what they care about.
• Your marketing messages might be off even if you're solving your clients' problems.
• You have to speak the same language as your ideal clients and not assume anything.

Full Show Notes Here!

Mention Resources

Wedding Business CEO Summit January 23rd - 27th 2023

Free Download: The Ultimate Marketing Checklist For Wedding Pros

How I 10x'd my Wedding Business 

Connect with Heidi

Website

Instagram

Facebook

Pinterest

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Top reasons to listen to the entire episode:

• Your big, bold statements are ruining your business because you're asking for blanket support.
• There comes a time when you need to bring in people who will question your dreams.
• No matter whether someone supports you or not, you should not let it influence your decision-making.

Full Show Notes Here!

Connect with Bevin

Website

Facebook

Facebook Community

LinkedIn

Instagram

All The DAMN Things Podcast

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Top reasons to listen to the entire episode:

• Learn how to build business relationships early on.
• Understand how people connect with people, so leads will be easier to close when they trust and like you.
• Discover why sometimes taking a nap is the most productive thing you can do.

Full Show Notes Here!

Mentioned Resources

Hustle + Gather, with Courtney and Dana

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Top reasons to listen to the entire episode:

• Discover why wanting comes from a place of scarcity.
• Learn how Nikisha already has everything she needs.
• Find out how your subconscious dictates your thoughts, values, and beliefs.

Full Show Notes Here!

Mentioned Resources

A Happy Pocket Full of Money

Connect with Nikisha

Website

Facebook

Instagram

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Top reasons to listen to the entire episode:

• Discover why you need to work diligently to reshape your vision and your subconscious thoughts.
• Learn why being mentally present is the hardest thing to do, but it’s physically easy.
• Finding moments of gratitude and gratefulness can help you stay present.

Full Show Notes Here!

Mentioned Resources

A Happy Pocket Full of Money

Connect with Nikisha

Website

Facebook

Instagram

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Top reasons to listen to the entire episode:

• Find out why you need to be clear and concise in your messaging.
• Discover why it's time for you to start automating things in your business.
• Learn how to set up your business processes during this time so that they work for you when you're not there.

Full Show Notes Here!

Mentioned Resources

My Custom Ceremony Programs

Date-Based Email Sequence

Building a StoryBrand

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Top reasons to listen to the entire episode:

• Learn how seeking under-served communities can help you find a niche
• Why you need to say No
• How to stay current with the times while staying true to your specialty

Full Show Notes Here!

Mentioned Resources

Goal Setting Freebie

Pretty Pair Bride - Inspirations for Plus Size Brides

ELOQUII - Sizes 14-28

Connect with Chanda

Chanda Daniels Planning & Design

Facebook

Instagram

LinkedIn

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout.

Top reasons to listen to the entire episode:

• There will be people willing to pay for your services if they want them badly enough.
• If you stick to the rules you set for your business, your calendar will fill up, and you will be less stressed.
• Customers who don't care about your product or service aren't bad people, and they're just not your customers.

Full Show Notes Here!

Mentioned Resources

How to Make Your Competition Irrelevant

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Top reasons to listen to the entire episode:

• After you master your craft, you need to master the next level.
• Stop comparing your story to what other people are saying.
• Start digging deep and getting real with yourself to excavate and replenish.

Full Show Notes Here!

Mentioned Resources

Building a Story Brand 

Building a Story Brand Amazon

Website Copy Walk-Through Video - join the Facebook Group to watch!

The Recalibration Guide

3 Ways to Revamp Your Brand Messaging to Stand Out From the Competition

Connect with Aleya

Website

Facebook

Instagram

LinkedIn

Podcast

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Top reasons to listen to the entire episode:

1. Discover why December isn't a total loss in terms of sales
2. Find out what your best seller is - what everyone requests
3. Use this time to make plans for the upcoming year

Full Show Notes Here!

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Top reasons to listen to the entire episode:

1. The longer you keep working on your business without stepping away, the more likely you will burn out.
2. By automating, outsourcing, and creating a workflow, you'll have more time to do other things.
3. Writing down these eight major parts of your business and what you need to focus on is a priority.

Full Show Notes Here!

Mentioned Resources

How to Scale Your Wedding Business as a Solopreneur

Free Training - How I 10x’d My Wedding Business 

Harness the 8 CEOs

Small Business Task

Connect with Jen

Website

Facebook

Instagram

LinkedIn

Podcast 

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Top reasons to listen to the entire episode:

• Focus your business on what matters most
• Check-in with your clients to see how they’re doing and how you can support them
• Take your gut feeling into account when following advice

Full Show Notes Here!

Mentioned Resources

Free Training- How I 10x’d My Wedding Business

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

1. Empathy allows you to understand what others are going through and what they've endured to get where they are.
2. Those who have adopted a mindset of community over competition are set up for success in a way that others are not.
3. Relationships lead to success.

Full Show Notes Here!

Mentioned Resources
Built to Belong Book
Honeybook Freebie

Connect with Natalie
Instagram
The Rising Tide Society
TikTok

Connect with Lindsay
Website
Facebook Community
Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Top reasons to listen to the entire episode:

• Find out how to avoid some common email marketing mistakes
• Learn how social media content differs from email content
• Discover how to set up your emails, so they meet your audience where they are

Full Show Notes Here!

Mentioned Resources

Kendra's Email Marketing Starter Kit 

Lindsay's 7 Must-Have Email Templates for Wedding Professionals

Connect with Kendra

Instagram

Paisley Layne Photography Instagram

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Top reasons to listen to the entire episode:

• Discover how to get crystal clear about your goals
• Learn how to find out when production and sales are high
• Get tips on creating a plan to reach your goals

Full Show Notes Here!

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

In this episode, co-founders of Duo Collective and I discuss the importance of social media content pillars and how to make content creation easy for your business so you can finally check “create a social media plan” off your to-do list.

Are you ready to speed past your content strategy roadblock and start connecting with different people in your audience? This episode is for you!

Top reasons to listen to the entire episode:

• Learn how to create a social media content strategy that will speak to different parts of your audience.
• Discover the power of content pillars and learn how to use them to structure your content marketing plan.
• Get a whole social plan and SEO tips you can implement right away to see better results with your social media marketing efforts.

Full Show Notes Here!

Mentioned Resources:

Social Media Workshop

Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years

Connect with Abbey and Courtney:

Instagram

Podcast

Connect with Lindsay:

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Top reasons to listen to the entire episode:

• Book more appointments before the bridal show is over.
• Introduce yourself to couples before they attend a bridal show.
• Skip giveaways when trying to wow your booth visitors.

Full Show Notes Here!

Mentioned Resources

Bridal Show Workshop

Free Masterclass: How I 10x'd my Wedding Business

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us ready to build a business and generate profits without burnout!

In this episode, Laney Ruddell gives us all the deets on setting boundaries in your business to make your business work for you. We talk about what it means to define success and how to do that. We even cover how to set boundaries with ourselves, which is sometimes the hardest part as an ambitious entrepreneur.

Top reasons to listen to the entire episode:

• Learn what it means to define success and how to do that.
• Discover how setting boundaries in your business can make your business work for you.
• Find out how to set boundaries with yourself.

Full Show Notes Here!

Mentioned Resources

The Stationery School Free

Masterclass: How I 10x'd my Wedding Business

Connect with Laney

YouTube

Instagram

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review, so others can find us who are ready to build a business and generate profits without burnout!

In this episode, Bevin Farrand shares the inspiring story that has helped her develop the DAMN Manifesto and encouraged others to take the DAMN chance!

Top reasons to tune in:

• Discover how to navigate the hard times.
• Learn how to apply your manifesto to all aspects of your life.
• Uncover how to go all in and burn the boats.

Full Show Notes Here!

Connect with Bevin
Website
Instagram

Connect with Lindsay
Website
Facebook Community
Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Ready to create less while promoting more? This episode is for you!

Top reasons to listen to the complete episode:

• Learn the truth about time-consuming content.
• Discover how to build content off a single caption.
• Uncover how to reuse content each year.

Full Show Notes Here

Mentioned Resources:

Waitlist for September workshop

Connect with Lindsay:

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Top reasons to listen to the entire episode:

• Learn the primary mistake creatives make on Instagram.
• Discover how to start building your business on social media now.
• Uncover the difference between educational vs. entertaining reels.

Full Show Notes Here!

Mentioned Resources

Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years

Connect with Shannon

Website
Instagram

Connect with Lindsay

Website
Facebook Community
Instagram

Thank you for tuning into the Build that Business podcast. Please follow, and share if you enjoyed the show so others can find us who are ready to build a business and generate profits without burnout!

It feels like you’re living a content creator’s version of Groundhog Day, doesn’t it?

What if you could show up every day without having to sit down to physically and mentally force yourself to push out that next piece of content?

Ready to pour a cup of coffee, light a candle, shut the door and make it happen? This episode is for you!

Three reasons to tune into this episode:

• Learn the process that has helped me scale to 300K.
• How to embrace the magic of batching.
• Discover how to make a schedule that works best for you.

Full Show Notes Here!

Mentioned Resources

Free Masterclass: How I 10x’d my Wedding Business - $30k to $300k in just 5 years

Waitlist for September workshop

Connect with Lindsay

Website

Facebook Community

Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Mollie is a brand and messaging strategist. She helps her clients define their message to amplify brand presence and expand their mission. Most people struggle to get the thoughts in their heads to make sense when written down, but Mollie has a knack for taking those ideas and turning them into a clear, consistent brand message and an effective content strategy for her clients. She works primarily with creative entrepreneurs and small businesses as a coach, consultant, and copywriter.

Top reasons to tune into this episode:

• Learn where to start and how to combine that with your mission.
• Discover how to let go of expectations and show up to serve.
• How to tap into testimonial gold.

Full Show Notes Here!

Mentioned Resources

Waitlist: Plan A Month of Social Media Content In Just 3 Days

Sign Up Starts September 12th: Plan A Month of Social Media Content In Just 3 Days

Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years

Connect with Mollie

Website
Instagram

Connect with Lindsay

Website
Facebook Community
Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Heather O'Brien and I will discuss investing in your business in this episode. We're going to break down the best investments for your business, how often you should invest and how it affects the big picture of your life in business.

Top reasons to listen to the complete episode:

1. Learn when to start investing in your business.
2. Learn the benefits of investing time in your business.
3. How to finish your investments.

Full Show Notes Here!

Mentioned Resources

Stationery Experience

Connect with Heather

Website

Instagram

Connect with Lindsay

Work with Lindsay

Join our Free Facebook Community

Connect on Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Adrienna is a content marketing genius, but then she takes it to another level and combines content marketing with client experience. She teaches you how to serve your customers at the highest level while having an endless supply of content for your social media and website.

Top reasons to listen to the full episode:

• How to rewind and unpack the client experience.
• Learn how to enhance your client experience through content marketing.
• How to showcase your couples to improve the client experience.

Full Show Notes Here!

Mentioned Resources

Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years

August Workshop: Putting People Over Profit 

Connect with Adrienna

Website

Instagram

Outsourcing Freebie

Blogging 101 Freebie

Connect with Lindsay

Work with Lindsay: Website

Join our Free: Facebook Community

Connect on Instagram

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

What If I told you that I was able to grow my wedding stationery business to $300k in yearly revenue by only offering 3 paper types, 95% digital printing and really none of the fancy upgrades. Because let me break it down - the more variables you add the more complicated things get. Finding vendors, sourcing material, production time, production process, quoting, even things like encouraging your couples to make a decision or say yes to working with you.

KEEP IT SIMPLE. And I know in an industry like the wedding industry this isn’t always easy. People want what they want and new trends are popping up all the time. It can be so easy to hop from one thing to the next and lose sight of how you want to run your business. So today, I want to talk more about your offerings (your products and services) and how pairing this down is going to change your business.In today's episode, we'll cover how doing it all is killing your margins, profits, quoting process and production.

Ready to dive in? Let’s listen!

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/46

You’re listening to the Build That Business podcast, episode 45. Today, we are talking about how to take things off of your plate when you are a solopreneur. If your business is growing and you find yourself drowning in client work with little to no time to work on your business or you know, have a life - I want you to listen to this episode and grab a notebook.

Maybe you’re not quite at a place in your business where you can hire a team of people - BUT you can sure as heck get a team of tools on board to help you run more efficiently. Believe me, I scaled my business from $30 to $300k as a mighty team of ONE. Automation is my middle name… so excited to dive in today.

Ready to get started in? In today's episode, we'll cover:
1. How I use HoneyBook to automate proposals, contracts and invoices in my wedding business
2. How I use date-based email triggers in my email marketing to keep clients on track, and as an up-selling tool
3. How to automate your calendar, schedule, and availability to book more appointments.

Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/45

Welcome to the Build That Business podcast, episode number 35. Today, we’re talking about my favorite thing to talk about, Bridal Shows. They are my number one source of leads and I personally think they’re the most under-rated lead generation source in the wedding industry. 

We average 25k PER SHOW. That’s right, $25,000 every bridal show we go to. Today, I’m breaking down how we do that and specifically how I scheduled 12 appointments at my first show.

These 12 appointments started a snowball effect to get me from $30k to $300k in yearly revenue in just 5 years. You see, I’ve since perfected my bridal show strategy and now it’s our number one source of leads.

But first, I gotta address the elephant in the room. Let me ask you, have you ever thought about these things? 

• “Bridal shows are full of budget shoppers”
• “My ideal customers don’t go to bridal shows” 
• “The bridal shows in my area are not the same as yours, Lindsay. They’re not big, they’re not well attended”

No, I’m not a mind reader. I just know this might be what you think when you hear me say Bridal Shows. Listen, I’ve heard all the excuses. You can continue to pretend like you’re too good for bridal shows, but you’re doing yourself a MAJOR disservice.

The reason bridal shows are not working for you has nothing to do with any of the above, it has to do with the fact that you’re just signing up and showing up. What are you doing to warm up the lead before the show? So that by the time people walk by your booth, they know you and are ready to book an appointment. 

Couples come to these shows ready to plan. Hundreds of people who are engaged and need your services are walking right by your booth. If you cant book at least a few weddings, you’re doing something wrong. And I say all of this with ALL THE LOVE in the world, because I want you to win. I know the power of bridal shows and with just a few tweaks to your strategy, you’ll see how powerful these lead generating machines are too. 

Have I convinced you to give them a shot yet? Let’s dive into the episode!  

FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group

CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

SHOW NOTES: www.LindsayJWilliams.com/shownotes/35

Nora Sheils is the co-founder of Rock Paper Coin, the first software platform to bring together wedding planners, couples, and vendors into one system for managing and paying contracts and invoices. She is also the founder and lead wedding planner of award-winning firm Bridal Bliss.

If this is your year to simplify, then this is your episode. You cannot miss all of the GOLD that Nora drops here. Grab a pen and paper, and let’s dive in.

In today's episode, we'll cover:

1. Let’s rewind a bit before diving into 2022. With everything that has changed around COVID in the past couple of years, could you speak to consumer behavior and how it has transformed the way technology is used in business?

2. You had zero experience in tech when you and your sister-in-law decided to launch Rock Paper Coin, a software platform that serves the wedding and event industry. Can you tell us what that was like? What did you have to learn before getting it off the ground? What were your biggest challenges? Feel free to speak about the tech itself or the startup experience as an industry newbie — or both!

3. Say a new entrepreneur is in the early stages of growing their startup. They’ve been in business about 1-3 years, they have a steady flow of customers, and they’re on the cusp of hitting their next-level revenue goal. Where should they consider implementing new tech in their business to support sustainable growth?

4. Now, the same question — but for seasoned entrepreneurs. They have 5+ years of experience, they likely have a team, and they are already pretty comfortable with tech. Their systems may not be optimized fully, but they serve their purpose and keep the company running. What are their next steps in terms of adding new tech to the mix?

5. For listeners who feel like they probably need to make changes in 2022 but don’t know where to begin, can you provide some advice for getting their tech systems in order this year? Where do they start?

6. If our listeners walk away with one piece of advice to implement in their businesses tomorrow, what would you want it to be? Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/32

Follow Nora:
Website: https://rockpapercoin.com/
Instagram: https://www.instagram.com/rockpapercoin/
Facebook: https://www.facebook.com/rockpapercoin
Request a Demo of Rock Paper Coin: https://rockpapercoin.com/request-a-demo/

Aside from all of the marketing strategies that we cover on the podcast, a HUGE part of my business growth is our ability to step back and evaluate. We make this a priority in our business to do a quick audit and adjust where needed every 6 months or so, so that we can constantly be operating more efficiently. 

In today's episode, we'll cover:

- How to do a calendar audit so that you can be spending your time more efficiently
- How to bath your work to increase your productivity
- The importance of batching your client appointments to streamline your sales process
- Why it’s time to say no to those midweek coffee dates 
- A simple lead generation tactic 
- How to analyze your social media content so you can perfect your marketing strategy
- The importance of setting your profit goal and direction for your life and business

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIES TO GROW YOUR WEDDING BUSINESS:
www.LindsayJWilliams.com/freebies

JOIN OUR FREE FACEBOOK GROUP:
www.LindsayJWilliams.com/group

CONNECT ON INSTAGRAM: 
www.instagram.com/mslindsayjwilliams/

SHOW NOTES:
www.LindsayJWilliams.com/shownotes/26

FREE RESOURCES:

Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams

Thanks for tuning into today’s episode of the Build That Business Podcast!

FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/24

Follow Missy:
Website: www.tasteofsimple.com
Facebook: https://www.facebook.com/tasteofsimple
Instagram: https://www.instagram.com/tasteofsimple/
Pinterest: https://www.pinterest.com/tasteofsimple
Pin Magic Course: www.tasteofsimple.com/pinmagic

In today's episode, we'll cover:

1. What is the StoryBrand framework and how does it work?
2. How to get into the minds of your ideal customers so you can address their pain points and desires
3. Octavia does a deep dive into the framework and how you can use it to revamp your website content. 
4. Specific examples from the lens of a wedding business so you can implement it into your business (looking at you - wedding pros!) 

This episode is jam packed with insight and tangible tips that you can start using right away on your website. I can’t wait for you to dive in! Thanks for tuning into today’s episode of the Build That Business Podcast.

 Ready to dive in? Let’s listen! 

FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies
EPISODE SHOW NOTES: www.LindsayJWilliams.com/shownotes/23
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

Building a StoryBrand by Donald Miller:
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_1?keywords=storybrand&qid=1637608974&sr=8-1

Follow Octavia:

Website: www.octaviaeleasedesigns.com
Facebook: www.facebook.com/octaviaeleasedesigns
Instagram: www.instagram.com/octaviaeleasedesigns
Facebook Group, Boost Your Brand: www.facebook.com/groups/boostyour

Kellie Daab is the Highly Sensitive CEO. After working in the creative industry for her entire career, Kellie couldn’t understand why she felt different from other entrepreneurs. Despite running a highly successful education business, speaking on dozens of stages, and winning multiple awards - Kellie still felt something was “wrong with her”. She set out to determine why she felt overwhelmed and unfilled in business and life. That’s when she discovered HSP and the traits of a highly sensitive person. Kellie went on a quest to find a new way of living and working. Since then, Kellie has completely reset her business and reclaimed her peace. Now, she helps other highly sensitive entrepreneurs do the same through consulting, education, and solopreneurship.

In today's episode, we'll cover:

- How to tell if you are a Highly Sensitive Entrepreneur.
- What are some traits you should look for to determine if we are highly sensitive?
- I asked Kellie if she considered being highly sensitive a super power or a challenge.
- The difference between sensitive and just stuck in business. How do we know the difference?
- How the pandemic has affected those of us who are highly sensitive entrepreneurs.

This episode is jam packed with insight. I can’t wait for you to dive in!
Thanks for tuning into today’s episode of the Build That Business Podcast.

ABOUT KELLIE:
Kellie Daab is the Highly Sensitive CEO. After working in the creative industry for her entire career, Kellie couldn’t understand why she felt different from other entrepreneurs. Despite running a highly successful education business, speaking on dozens of stages, and winning multiple awards - Kellie still felt something was “wrong with her”. She set out to determine why she felt overwhelmed and unfilled in business and life. That’s when she discovered HSP and the traits of a highly sensitive person. Kellie went on a quest to find a new way of living and working. Since then, Kellie has completely reset her business and reclaimed her peace. Now, she helps other highly sensitive entrepreneurs do the same through consulting, education, and slowpreneurship.

Ready to dive in? Let’s listen!

FREEBIES TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

FOLLOW KELLIE:
QUIZ: Are you a Highly Sensitive CEO?: www.kelliedaab.com/quiz
Website: www.kelliedaab.com
Instagram: https://www.instagram.com/thehighlysensitiveceo/
Facebook: https://www.facebook.com/kellidaab

DATE-BASED EMAIL SEQUENCE: www.LindsayJWilliams.com/datebasedemails

JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group

CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

SHOW NOTES: www.LindsayJWilliams.com/shownotes/21

DONALD MILLER STORYBRAND:
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1636468041&sr=8-1

FREE RESOURCES:
Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams

In today's episode, we'll cover

- What does it mean to get visible in your brand
- What to do if you have neglected to show up and post during this pandemic
- How to show up in your business and brand to connect with and gain trust with your ideal customer.
- How to make you, your brand, and your business more visible to your ideal client 

I’ll also dive into how I used personal branding to build, grow and scale my wedding stationery business.
Sounds pretty fun right? Let’s dive in! 

Thanks for tuning into today’s episode of the Build That Business Podcast! 

FREEBIES TO GROW YOUR BUSINESS:
LindsayJWilliams.com/freebies

JOIN OUR FREE FACEBOOK GROUP:
www.LindsayJWilliams.com/group

CONNECT ON INSTAGRAM: 
www.instagram.com/mslindsayjwilliams/

SHOW NOTES:
www.LindsayJWilliams.com/shownotes/20

FREE RESOURCES:
Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams

FOLLOW RENEE:
Get Visible 30 Day Challenge: https://renee-dalo.mykajabi.com/lets-get-visible-fall-2021
Website: https://www.reneedalo.com/
Podcast: Talk with Renee Dalo https://podcasts.apple.com/us/podcast/talk-with-renee-dalo/id1478991584
Instagram:

Freebies to grow your business: LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/

FOLLOW KATE:
Instagram: www.instagram.com/elatedpaperco/
Facebook: www.facebook.com/elatedpaperco
Website: https://www.elatedpaperco.com/