We’ll look at what active churn really tells you, what passive churn is hiding, and how reading the wrong data can lead to bad decisions around pricing, ads, and growth.

If you run a subscription box (or are thinking about starting one), this episode will help you understand what’s actually causing customers to leave — and what to do about it.

These are the exact mistakes I still see every single week inside ad accounts — and most people don’t even realise they’re doing them.

If your ads feel:

• More expensive than they should be
• Inconsistent
• Or just… stuck

there’s a good chance one (or more) of these is the reason.

Take a listen and see if you’re making any of these mistakes.

 If you are — fix them immediately.

 It can make a huge difference to performance.

Maybe

Maybe not.

Listen to this episode to hear why!

In this episode, I walk you through 10 conversion killers that are holding subscription box websites back  , and I show you how to fix each one.

These are the exact issues I’ve seen across lots of subscription box websites, including brands doing 5, 6, and 7 figures.

If you’re running ads, launching soon, or trying to improve sign-ups without rebuilding your entire site, this episode is a must-listen.

I break down what real subscription box growth looks like for the majority of businesses, not the highlight-reel version you usually hear about.

We talk about why it’s critical to put your foot down and make the most of demand when it’s there…

And why, when demand inevitably slows, it’s often smarter to hold back, protect cash, and focus on maintaining instead of forcing growth.

If you run (or want to run) a subscription box, this episode will change how you think about growth, timing, and sustainability.

This is extremely common with subscription boxes.

It happened to us in BusterBox, and I’ve seen it happen in a crazy number of other boxes over the years.

The scary part?

Most subscription box owners don’t even realise it’s happening.

If you’re offering a 3-month plan (or thinking about one), this episode could instantly improve your retention and increase your profits without changing your ads or getting more subscribers.

Take a listen. It could save you money immediately.

Rising acquisition costs, rapid advances in AI, and a more educated consumer mean that what worked a few years ago simply won’t work going forward.

In this episode, I share my honest predictions for the subscription box industry in 2026, based on what I’m seeing right now across multiple subscription businesses and from working closely with founders at every stage.

We cover why retention will matter more than ever, how advertising is changing (and what to watch out for with AI), why community and connection are becoming a serious competitive advantage, and why profitability not vanity growth will separate the winners from the rest.

I also talk about why product experience and curation matter more than ever, why smaller niche boxes actually have an edge over mass-market brands, and why new launches in 2026 may have a bigger advantage than people realise.

If you’re thinking about launching a subscription box — or you already have one and want to make sure it’s built to last, this episode will help you focus on what actually matters going into 2026.

Nothing complicated.
 Nothing overwhelming.
 Just a clear, straightforward plan that actually works.

If you don’t want to spend another year going round in circles, testing random ideas, feeling stuck, and wondering why things aren’t growing, then this episode will help you get on the right track fast.

I walk you through each step in a way that’s easy to understand and even easier to implement. Follow this framework, and you’ll know exactly what to focus on to grow your subscription box in 2026.

 The last thing you want is to pour your time, money, and energy into an idea… only to discover there’s no real market demand for it.

In today’s episode, I walk you through several simple, fast, and practical ways to research a new subscription box idea before you invest a single euro.

 These methods don’t require expensive tools or weeks of work; they're quick, clear, and give you the confidence to know whether an idea is worth pursuing.

If you're thinking about launching a box, this episode could save you months of effort and help you avoid a costly mistake.

 By the end, you’ll know exactly how to validate demand, spot red flags early, and decide whether to move forward with your concept.

Take a listen, this is foundational stuff that every new subscription box founder should know.

The subscription box space is more competitive than ever… but the truth is, most boxes all look and feel the same. And that’s exactly why so many struggle to grow.

In this episode, I break down the core factors that actually make a box stand out the things customers notice, value, and use to decide who they buy from.

We’ll cover:

• Why easier commitment terms (especially with Subbly) massively boost conversions
• How to build an irresistible offer that separates you from every competitor
• The real role convenience plays in retention
• When monthly themes matter… and when they don’t
• Why “value for money” is more about perception than price
• And the #1 multiplier behind every fast-growing subscription box: marketing ability

If you want people to choose your box over everyone else’s, this episode is going to give you the clarity and direction you need.

Perfect for new founders and established subscription box owners who want to stand out, attract more subscribers, and grow faster.

I see this mistake all the time most people have no idea what their target subscriber number should be. They’re guessing. And when you’re guessing, it’s impossible to plan, grow, or stay motivated.

On today’s episode, I walk you through a simple formula that will show you exactly how many subscribers you need for your subscription box business to be worth it.
It all comes down to your gross margin and your core subscription metrics.

Take a listen. this episode will give you clarity on what you’re aiming for and help you map out the path to get there.

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com
, join the free Facebook group, and post your question there.

And here’s the hint: it has almost nothing to do with the technical side of Meta.

If you feel like you’re going round in circles…
 If every time you think you’ve cracked it, your ads fall apart again…
 If you can’t get any kind of consistency no matter what strategy you try…

It’s not the targeting.
 It’s not the campaign setup.
 It’s not your “hacking the algorithm.”

It’s your creative.
Your psychology.
Your offer.

In this episode, I explain exactly why your ads keep breaking… the core mistakes every box owner makes… and how to finally create ads that pull people in, convert cold audiences, and stay consistent over time.

 I’ve been doing this for 10 years now, and I hold nothing back.

If you’re thinking about launching a box, take a listen. This episode will help you understand whether this business is truly right for you.

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the free Facebook group and post your question there.

If you want to increase sales, you MUST do this.

The truth is, you don’t.

You only need a few essential tools to run things smoothly.

On this episode of Subscription Box Answers, I break down exactly what we use and why, from platforms and payments to emails, support, and tracking.

If you have a question you’d like answered on a future episode, head over to www.SubscriptionBoxResources.com

join the free group, and post your question there.

 “How do you test offers?”

The truth is, testing your subscription box offer quickly and cost-effectively is crucial.

The last thing you want is to sink weeks of time and piles of money into something that just doesn’t perform.

In this episode, I’ll walk you through the exact process I use to test offers fast, so you can find what works, ditch what doesn’t, and launch with confidence.

If you have a question you want answered on a future episode, head over to www.SubscriptionBoxResources.com
, join the free Facebook group, and post your question there.

 "Why can I only spend $30 a day on Meta before everything falls apart?"

You spend $30 a day and get a few subscribers

.
 But as soon as you increase the budget… your costs shoot up, performance tanks, and it feels like Meta just stops working.

In today’s episode, I’m breaking down exactly why that happens, and more importantly, how to fix it.

You’ll learn what’s really going on inside Meta’s algorithm when you scale, the mistakes most subscription box owners make, and the step-by-step process to grow your ad spend without killing your results.

In this episode, I break down the biggest reasons why launches fail and, more importantly, what to do instead to set yourself up for success.

Even if your launch doesn’t go as planned, it’s not the end of the world. A launch is just the beginning, and there are plenty of opportunities to turn things around.

Today, I’ll help you put your launch into perspective and show you the steps you need to take to make your subscription box a real success.

If you have a question you would like answered, you can just head over to www.SubscriptionBoxResources.com, join the Free Facebook group and post it there.

I share a straightforward funnel we’ve used to sell multi–7-figures of subscription boxes every year for years, and the best part? It’s the same approach I’ve helped other box owners use to grow their businesses too.

Keep things simple, focus on what works, and scale to a level that gives you a great life.

If you’ve got a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com
, join the free Facebook group, and post it there!

The answer is BOTH. I talk about this in more detail on today’s episode.

If you have a question you want answered, head over to www.SubscriptionBoxResources.com join the free Facebook group, and post it there.

If you have a question you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com and join the facebook group and post there.

Especially around Black Friday, customers behave very differently than at any other time of the year. If you don’t understand how to handle them, they can end up costing you a lot of money instead of making you profit.

In this episode, I break it all down and share exactly what you need to do to protect your margins and set yourself up for a highly profitable Q4.

At the time, I thought it was a bit strange, but now I see there’s a lot of truth in it.

You’ll make so much more money this Q4 by having a strong backend dialed into your business. Customers spend more in Q4, and if you don’t have more stuff to offer them, you’re 100% leaving money on the table.

In this episode, I talk about how a subscription box company can maximize their backend so they make more money this Q4.

More follow up means more sales, more subscribers, and a much more successful end to the year.

Most businesses simply don’t do enough follow up — and this hurts them, especially in Q4 when ad prices are so high.

If you have a question, make sure you join www.SubscriptionBoxResources.com
and post it there.

Too many people get stuck in endless testing mode.

They’re running experiments week after week, going round in circles, and burning through budget without ever doubling down on what’s proven to work.

In today’s episode, I break down why overtesting can kill your growth, how to spot when you’re doing it, and most importantly, what to do instead. You’ll learn how to take the lessons from your tests and actually turn them into results.

If you’ve been testing but not seeing real progress, this one’s for you.

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group and post your question there.

If your site isn’t optimized, you’ll end up burning money driving traffic that never turns into subscribers.

In today’s episode, I share simple, practical changes you can make to boost your conversion rate and start turning visitors into paying customers.

If you have a question you want answered on the website, head over to www.SubscriptionBoxResources.com and join the FREE Facebook group and post it there.

In my last episode, I talked about how sometimes you need to “patch” things together just to keep moving forward.

Today, I’m sharing a real example from the past few weeks where patching things together not only worked, but worked so well that it’s made us rethink our entire strategy going forward.

In a perfect world, you’d have one box, one offer, one channel, and you’d scale it to the moon. But the truth is… things are always changing. Sometimes you need to get scrappy and creative if you want to keep growing.

If you’ve got a question you’d like me to answer on the show, head over to www.SubscriptionBoxResources.com

, join the free Facebook group, and drop your question there.

Take it. Use it. And hopefully, it helps you get a lot of new subscribers signed up this year.

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com — join the FREE Facebook group and post it there.

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and post it there.

You only get one chance to make a first impression, and when it comes to retention, those first 30 days are crucial.

If you get it right and reinforce the value of your box, you can turn new customers into long-term subscribers.

 But if you miss the mark, buyer’s remorse can set in fast—and that customer might never come back.

In this episode, I break down exactly what to do to keep new subscribers happy and coming back for more.

Got a question you want answered on the show?

Head over to www.SubscriptionBoxResources.com, join the free Facebook group, and drop your question there!

If you have a questions you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com and join the FREE Facebook group and post there.

Click Here To Join

A couple of weeks ago, the Subbly team demoed their brand new Agentic Builder, an incredibly impressive piece of technology that uses AI to build high-converting subscription websites with ease.

It basically removes the biggest barrier to launching: getting your website set up.

AI is moving at lightning speed… and this demo gave a glimpse into just how much the subscription box world is about to change.

In this episode, Stefan and I dive into what the future might look like — and how subscription box owners can take advantage of these new tools.

If you want your question answered in a future episode, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post it there.

But if you can boost retention?
 You make more money.
 You grow faster.
 And your business becomes way more valuable.

In today’s episode, I’m sharing 5 secrets that will immediately help you boost your retention and keep your subscribers around for the long haul.

Got a question you want answered on the show?
 Head over to www.SubscriptionBoxResources.com, join the free Facebook group, and drop your question there!

Whether you're brand new or already running a box and thinking of launching a second one, this episode is a must-listen.

Got a question you want answered on the show? Head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post it there.

The tactics may have evolved over time, but the core message hasn’t changed:

 If you want your business to hit a big milestone, you might need to forget about being fancy and drag it there kicking and screaming.

If you’ve got a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post it there.

I’m diving into why niching down is one of the most powerful moves you can make when building your subscription box business.

You’ve probably heard the phrase “the riches are in the niches”—and it’s true.
Too broad and you’ll struggle with everything from targeting to pricing.
But get the niche right… and everything gets easier.
Your messaging becomes sharper.
Your customer is easier to find.
And you stop competing on price.

If you want your question answered on a future episode, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post it there!

On today’s episode, I’m sharing 10 lessons I’ve learned from nearly a decade in the subscription box world.

From marketing and operations to retention and everything in between — these are the insights that helped me grow a multi-million dollar box.

Learn from somebody who’s been doing this a very long time.

Take a listen.

To get your question answered on the show, head over to www.SubscriptionBoxResources.com and join the free facebook group

We all know summer can be a slower season for retail and subscription boxes are included in that

But that does not mean you have to accept a dip in sales

In today’s episode I cover three simple things you can do right now to keep subscribers coming in and revenue flowing during the summer months

Take a listen because this could be the difference between a quiet season and a strong one

If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com and join the free Facebook group

If you think you can just put a random collection of products in a box and send it out… think again.

That might have worked back in 2018, but the subscription box market has evolved.

To succeed today, you need to make your box stand out.

Because if you don’t, you’ll be forced into a brutal price war — a race to the bottom.

That’s where product differentiation comes in.

When you get this right, you can stand out in the marketplace, attract loyal subscribers, and build a business that lasts.

In this episode, I’ll explain exactly how to do it .

This free 4-day challenge kicks off on Monday, May 19th — and it’s designed to help you finally launch your subscription box or grow the one you’ve already started.

By the end of the challenge, you’ll know exactly how to launch your box and start getting paying subscribers — without any guesswork, confusion, or overwhelm.

It’s 100% free to join, and it could be the turning point in your subscription box journey.

You can register for FREE at www.SubscriptionBoxChallenge.com

Take a listen to hear how our churn is looking after using it for the past five months.

It’s a shorter episode today as I’m on holidays, but normal service will resume next week!

If you have a question you’d like answered, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post your question there.

If you have a question you’d like answered, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post your question there!

We got a behind-the-scenes look at what’s working right now—and the biggest opportunity to lower customer acquisition costs in 2025 is clear: Reels.

In this episode, I break down exactly what we learned, how to take advantage of this shift, and what you should start doing now to get ahead of the curve.

If you’ve got a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and drop your question in there!

Got a question you’d like answered on the show? Head over to www.SubscriptionBoxResources.com, join our FREE Facebook group, and post your question there!

If you have a question you'd like answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there!

If you have a question you want answered, head over to www.SubscriptionBoxResources.com and join the FREE Facebook group to post it there."

Churn reduction should be a top priority for any subscription box business, and getting creative with your approach can make a big difference.

If you have a question you want answered on the show, head over over to www.SubscriptionBoxResources.com and join the FREE Facebook group and post there.

Passive churn can account for up to 40% of overall churn, so it’s crucial to have a process in place to manage it effectively.

You can check it out here https://stunning.co/

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the free facebook group and post it there.

If you have a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post it there.

I’ll show you:

• How to identify the emotional triggers that make people want your subscription box
• Why logical triggers seal the deal and boost conversions
• A simple system for incorporating these triggers into all your marketing

If you want to increase your conversions and grow your subscription box business in 2025, this episode is a must-listen.

Check out the full report here: Subbly's Churn Data Report

Want to take your subscription box business to the next level? Join the waitlist for Subscription Box Experts at www.SubscriptionBoxExperts.com

The Subscription Box Experts Academy opens on February 11th. You can join the waitlist at www.SubscriptionBoxExperts.com.

Subscription Box Experts will be open again in a few weeks. You can join the waitlist at www.SubscriptionBoxExperts.com.

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the Facebook group, and post your question there.

Then Brexit hit, and we were forced to transition to using a fulfillment center.

In this episode, I share my perspective after experiencing both options. A big question I often see in the subscription box space is: What’s the better option – managing your own warehouse or using a fulfillment center?

Both options can work, but I personally much prefer using a fulfillment center.

If you’re at the stage where you’re wondering what the next move for your subscription box business should be, I highly recommend checking out this episode.

And if you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there."**

I share a proven strategy we implemented at BusterBox mid-2024, where my business partners and I personally called customers who were set to cancel. This approach helped us gather valuable feedback, address individual concerns, and ultimately save hundreds of customers who would have otherwise left. We tailored solutions to common cancellation reasons—offering heavy chewer plans, bi-monthly subscriptions, or temporary skips—to meet their needs and keep them subscribed. Over six weeks, we saved more than 400 customers, translating to a significant boost in revenue and retention.

We also discuss how to scale this process, including creating scripts, identifying winning offers, and eventually delegating the task to employees. Beyond saving cancellations, we’ve also seen success with reactivating former customers and upselling premium products by phone. While this approach requires effort and resources, the results are undeniable—calling your customers can improve retention, provide critical insights, and even uncover new opportunities to grow your business.

Whether you’re just starting out or managing a larger subscription box company, this episode will give you actionable tips on how and when to use phone calls effectively. If you’ve ever been hesitant to reach out to your customers directly, I’ll walk you through why it’s worth the effort and how to get started.


If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com. Join the FREE Facebook group and post your question there.

I firmly believe that the majority of subscription boxes need to implement a survey to properly onboard their customers. Surveys help you collect vital information, allowing you to better serve your customers, keep them subscribed longer, and improve overall satisfaction.

But that’s not all—surveys can also significantly reduce your customer acquisition costs and boost sign-ups if you strategically place an email collection point. By doing this, you capture high-intent email addresses, giving you multiple opportunities to convert potential customers into paying subscribers. This is incredibly powerful, yet so many subscription box businesses aren’t doing it.

Up until now, creating and integrating these surveys has been a challenge. However, Subbly has solved this problem with their new survey builder, inspired by the success of BusterBox. This tool makes it easier than ever to design and implement effective surveys that drive results.

If you’re not using surveys in your subscription box business, now is the time to start. Tune in to learn more about how surveys can transform your business.

If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com join the FREE Facebook group and post your question there.

In this episode of Subscription Box Answers, Liam Brennan sits down with subscription expert Matthew Holman, founder of Subscription Prescription. Together, they dive deep into the secrets of acquisition and retention for subscription box businesses. Matthew shares actionable insights on creating irresistible offers, building subscriber loyalty, and crafting powerful customer experiences that drive retention.

They also discuss real-world examples of what makes high-converting offers, the impact of market shifts in the subscription space, and why getting the offer right is the key to unlocking growth. Whether you’re just starting out or looking to level up your existing subscription box business, this episode is packed with tips and strategies you can implement right away.

👉 Subscribe to Matthew’s Subscription Prescription newsletter for even more insights: https://www.thesubscriptiondoc.com/


If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com, join the free facebook group and post your question there.

The first Christmas we had was an eye-opening realization—we discovered our customers were happy to spend a lot more money with us on other products in the run-up to Christmas. Take a listen to this episode, and I’ll share some other simple things you can sell to make more money.

If you have a question you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.

If you have a question you’d like answered on the show, be sure to head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.

Here’s a link to Bill Glazer's Outrageous Advertising book.

If you have a question you want answered on the podcast, make sure to head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post it there.

There are so many examples of people starting their subscription boxes from home on a small budget, growing them into successful businesses. In this episode, I’ll explain exactly how you can start your business with a low budget and achieve success.

If you have any questions you’d like answered on the show, head over to www.SubscriptionBoxResources.com and join the free Facebook group to post your question.

This episode covers their inspiring stories, and they both share valuable advice on how you can achieve the same success. These are just two examples out of literally hundreds of people I know who have built highly successful subscription boxes from home. Take inspiration from this episode and know that a subscription box business can truly change your life for the better.

If you're on the fence about starting your own subscription box, you should do it. You have nothing to lose and a lot to gain.

If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com and join the Free Facebook group and post it there.

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the FREE Facebook group.

In this episode, Nicole reveals the turning point in her business—the moment her handcrafted Christmas tree went viral. This pivotal event shifted her focus toward DIY plant kits, shaping the future of her brand. We also dive into her marketing strategies, emphasizing the significance of pre-launch efforts, building a waitlist, and creating a strong sense of community. Nicole's journey is a powerful example of how research, storytelling, and cultivating a loyal customer base can lead to success.

We also explore innovative strategies for customer retention and acquisition, such as offering mystery bonus plants to reward long-term subscribers and running targeted paid ad campaigns. Nicole shares her most successful tactics, including gathering valuable customer insights and leveraging social media in new ways to enhance retention.

You can check out her business at https://www.nicolesjungle.com/

If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com and join the free facebook group and post it there.

1. Video Tips: I share strategies for creating effective video ads.
2. Image Tips: I provide advice on using images to enhance your ads.

At BusterBox, we spend a lot on Facebook ads and are constantly learning new things. I’m sharing some of what we’ve learned in the hope that it will help you improve your customer acquisition.

If you have a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.

This can be a powerful offer, but to run something like this, you really need to know your metrics in detail. We make this work because we know our customer lifetime value (LTV) and exactly how much we can spend to acquire a customer while still making sense financially.

Take a listen if you want some marketing advice that can definitely help improve your customer acquisition!

If you have a question you'd like answered on the podcast, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post it there.

We have been testing this in BusterBox for the last few months and have successfully reactivated many canceled subscribers by following this simple framework. This is just one of many powerful use cases for the Reply Yes process.

Learn how to implement the entire Reply Yes process with my Subscription Box Cash Machine training, opening on July 31st. If you want to have your most profitable Q4 yet, I highly recommend joining the training.

You can join the waitlist for The Subscription Box Cash Machine at www.SubscriptionBoxCashMachine.com.

Lo reveals the pivotal moment when she decided to leave her nursing career to fully invest in her growing business. She initially relied on pre-launch strategies and social media but soon discovered the power of Facebook ads to expand her subscriber base. Liam worked with Lo back in 2020 and helped her get her marketing and offers dialed in using the same strategies BusterBox has used to sell millions of dollars worth of boxes.

Over the last 12 months, Lo has faced challenges and adversity in her business, including a hacked Facebook ad account. Her story underscores the importance of resilience and strategic planning. Hear how she overcame these challenges by going back to basics, making things as simple as possible, and doing what has proven to work in the past.

She was also the first person to follow Liam's Subscription Box CashMachine Training and earned an extra €20,000 in revenue during Q4, which helped massively with cash flow.

This conversation is a testament to the power of resilience, simplification, and the willingness to adapt, showcasing that even successful businesses face unseen struggles. Tune in to learn how Lo’s commitment to her vision and her customers helped her navigate through tough times and come out stronger.

To Join The Waitlist for Subscription Box University head over to www.Subscription BoxUniversity.com

You can check out Passion and Growth here: https://passionandgrowth.com/

If you have a question you want answered on the podcast, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post your question there.

We do sell many other products, but not on the front of our website. Our main focus is our subscription box, and the other products are sold on the back end. This is for a few different reasons. Check out this episode to understand our full strategy and learn how this can be applied to your business.

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the free Facebook group to post your question there.

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the free Facebook group to post your question there.

Jared's success story is a testament to the power of having a great product and a strong marketing strategy. If you're looking to learn about smart marketing and retention strategies, this episode is a must-listen.

Episode Highlights:

• Jared's Journey: Discover how Jared turned his passion for chickens into a thriving subscription box business.
• Marketing Strategies: Learn about the effective marketing techniques Jared used to grow The Chicken Bawks.
• Retention Tips: Get insights into how to keep your subscribers happy and engaged.
• Business Growth: Hear Jared's advice on scaling your subscription box business.

Tune in to this episode to get inspired and learn how you can take your subscription box business to the next level.

Join the Conversation:

Have a question you want answered on the show? Head over to www.SubscriptionBoxResources.com and join the free FB group to post your questions there.

Key Topics Covered:

• Understanding the Subscription Box Profit Spread and its significance
• Why SBPS is not found in your typical analytics dashboard
• How to calculate your SBPS and what it indicates about your business
• The relationship between churn rate, marketing spend, and maintaining MRR
• Practical tips to improve your SBPS for long-term success

This metric is VERY important, and by the end of this podcast, you will fully understand how healthy your business is and what potential it has.

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the FREE FB group, and post your question there.

This will heavily depend on your niche and your location, but for some brands, things have been more challenging than usual.


In this episode of Subscription Box Answers, I share my current thoughts on the subscription box industry and give some advice about what I would do for the rest of 2024.


This advice will help you thrive and have a very strong end to 2024.


If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post it there.

On today's episode of Subscription Box Answers, I am covering five common mistakes that subscription box owners make when it comes to Meta ads.

We have acquired over 60,000 customers at BusterBox using Meta ads, and I have helped a lot of different boxes in various niches scale up using Meta, so I have a clear understanding of what works and what is a complete waste of time.

I see the same mistakes coming up time and time again. On today's episode, I am covering the five most common mistakes so you don't need to make them.

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.

There's nothing more frustrating than friendly fraud, where customers exploit loopholes to essentially steal products and then charge the company back. Although only a small number of people engage in this, it's crucial to have measures in place to protect your business, as the costs and time needed to investigate and contest each chargeback can quickly accumulate. Thankfully, Shieldify simplifies this process, potentially saving your business both time and money. We started using Shieldify a few months ago following a recommendation, and the results have been very impressive. They're helping us win more chargebacks, which is saving us money and time.

In this episode, we'll dive deep into the topic of chargebacks, and Michael will share some valuable tips on how to increase your win rate. You can learn more about Shieldify at https://shieldify.com/. If you have any questions you want answered on the show, head over to www.SubscriptionBoxResources.com, join our free Facebook group, and post them there.

I have made some of these mistakes myself at certain points, and sometimes it's hard to even realize that this is part of the problem holding you back.

Learn what these mistakes are, then do everything to avoid them, and watch how much more progress you make.

If you have a question you want answered on the show, make sure to visit www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.

We also address a recent development where some platforms have been effectively preventing their users from migrating to better-suited solutions for their businesses.  We dissect the vital need for data portability, the alarming trend of platform lock-in, and share effective strategies to help you maintain control of your valuable customer data. 

As you listen, you'll gain a tactical advantage in selecting payment gateways, avoiding being "held hostage" by a platform, and ensuring your business is poised for uninterrupted growth and autonomy. This situation is alarming for small businesses, and Stefan provides valuable advice on how to navigate it if you find yourself in such a predicament.

If you have any questions you'd like addressed on the show, be sure to visit www.SubscriptionBoxResources.com and join the free Facebook group to post them there.

I came across this quote, and it inspired me to record this podcast because it’s very true when it comes to the subscription box industry.


Everything dosn't have to always be hard and there are choices you can make as a business owner to make things easier for you and increase your chances of success.


Listen to this podcast and it will help you put things in perspective.


The Subscription Box Experts Academy Opens On March 12th

Click Here To Join The Waitlist 

I believe that getting to 1,000 subscribers as soon as possible should be a priority for the majority of subscription box owners. Typically, reaching 1,000 subscribers is the tipping point where everything starts to improve significantly.

When you reach this level, your business becomes more sustainable. It's at this juncture that you can often consider leaving your day job, drawing a salary from your business, and beginning to hire additional help.

These businesses require the same level of work whether you have 100 subscribers or 1,000 subscribers, but the difference is that at 1,000, you begin to see a lot of benefits. So my advice is to do everything in your power to reach this level as quickly as you can.

You can join the waitlist for Subscription Box Experts at www.SubscriptionBoxExperts.com

Over the last six weeks or so, Advantage+ ads have been performing better than ever. I share how we are currently using them at BusterBox and how I recommend testing them for your subscription box.

Getting this right on your account can help reduce CAC (Customer Acquisition Cost) and increase volume.

If you have a question you'd like answered on the episode, head over to www.SubscriptionBoxResources.com.

The Subscription Box Experts Academy is opening on March 12th. You can join the waitlist at www.SubscriptionBoxExperts.com."

We are consistently testing offers at BusterBox, and I have learned a great deal from this. I am now going to share these insights to assist you.

If you have a question you want answered on the show, make sure you visit www.subscriptionboxresources.com. Join the free Facebook group and post your question there.

The most effective way to blow up your box and lower your Customer Acquisition Cost (CAC) is by getting very creative with your introductory offers.

In today's episode of 'Subscription Box Answers,' I'll be discussing this in detail. 

I'll also read a chapter from my book, 'The Subscription Box Blueprint,' which explains the components of a high-converting offer.

We've invested a lot of time in this at BusterBox, and it has paid off significantly. I strongly recommend taking this seriously and applying the same strategies in your business.

If you have a question you'd like answered on the show, please visit www.SubscriptionBoxResources.com, join our free Facebook group, and post your question there."

It's crucial to recognize when it's time to aggressively grow your customer base and when it's wiser to hold steady and maintain. There are times throughout the year when acquiring customers becomes more cost-effective, and seizing those opportunities is key to expanding your subscriber base without sacrificing profit margins.

Understanding these patterns simplifies the challenge of growing while staying in the black.

We also chat about marketing and share some very helpful tips and strategies which will help you grow your Subscription Box in 2024.

Got a question you want answered on the show? Visit www.SubscriptionBoxResources.com, join our FREE Facebook group, and post your queries there.

And if you're looking to connect with Art, reach out at https://blackbird.marketing/.

January can be a strange time where you are either soaring and your ads are working great, or it's really slow and it seems like no matter what you do, you can't get your ads back to performing well.

In this episode, I will share exactly what you need to do to get your Facebook ads firing and new subscribers signing up to your box around the clock.

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post it there.

The Reply Yes process helps you make more money from your existing subscribers so you have a more profitable business.

For a full breakdown of this, make sure you listen to last week's episode, where I explain this in detail.

The Subscription Box Cash Machine Training Beta is now open for a very limited time. You can join at www.SubscriptionBoxCashMachine.com."

Let's face it, the more valuable your subscribers are, the more you can spend on acquiring new ones, blowing past your competitors, and building a business that's not just successful, but seriously lucrative.

The old playbook of just selling a subscription box? That’s history. The entire industry has changed, and unless you are maximizing your customer lifetime value, it can be hard to do well in this climate.

Today, I am covering a secret process we have been using at BusterBox to make a lot of extra money, called the 'Reply Yes' process.

It’s hands down the easiest and most profitable way to get your customers to buy more products and add them to their delivery.


(Anybody I have shared this with has had a lot of success with it and made more money)

Over time, this can mean a whole lot of extra cash in your pocket. And here’s a little insider info: our 'Subscription Box Cash Machine Training' kicks off on January 15th. It's still in beta, but I'm letting just 50 people in at a ridiculously low price.

Want in? Head over to www.SubscriptionBoxCashMachine.com to join the waitlist."

We explore why gift cards are the ideal offering for last-minute holiday shoppers. With the hustle and bustle of the season, many consumers delay purchasing gifts until the eleventh hour. Gift cards emerge as a perfect solution to this dilemma. They are not only convenient and versatile, but also they can be delivered virtually, offering an instant solution for those last-minute gift needs.

Beyond discussing the advantages of gift cards, we also invite our listeners to actively participate in shaping our podcast. If you have questions or topics you want us to explore in future episodes, we encourage you to visit www.SubscriptionBoxResources.com. Join our free Facebook group and post your questions there. 

Liam has helped many subscription box owners achieve this through his 'Subscription Box Experts' program. In this episode, he offers invaluable insights into what it takes to make this transition successful. From essential preparatory steps to key strategies, Liam covers everything you need to know about shifting to full-time entrepreneurship in the subscription box industry.

If you have a question about your subscription box journey, don't hesitate to get involved. Join our free Facebook group at www.SubscriptionBoxResources.com, post your question, and it could be featured and answered in a future episode. Tune in to this episode of 'Subscription Box Answers' to equip yourself with the knowledge and inspiration needed to take your business to the next level."

So, tune in to hear Assean break down everything from testing the waters to fully running with print media. Whether you're just starting out or you want to put your foot down and scale, this episode is packed with insights you can use. 

If you have a question you want answered on the show, then head over to www.SubscriptionBoxResources.com and join the free facebook group and post it there.

Throughout the recent weeks, our podcast has been a treasure trove of do's and don'ts for Q4, and today's episode continues that trend with even more practical advice. We're right in the thick of the busiest time of the year for subscription boxes, making it the ideal moment to attract a wave of new subscribers.

Liam's approach simplifies the complexities of Facebook ads, breaking down strategies into easy-to-implement steps. Whether you're looking to refine your current ad campaigns or starting from scratch, this episode is packed with valuable insights to help you see significant success this quarter.

Also, we're excited to hear from you! If you have a question you'd like answered on the show, join our community in the free Facebook group at www.SubscriptionBoxResources.com.
 
It's a great opportunity to connect with fellow subscription box owners and get your queries addressed in upcoming episodes.

Tune in now to transform your Q4 strategies and end the year on a high note with an influx of new subscribers!

With Q4 upon us, consumer buying behaviours are pivoting. Your potential customers are shifting into high gear, ready to make their purchases. Now's the time to implement Liam's strategies, ensuring you make the most of this period and sign up as many new subscribers to your box as possible.

But that's not all! Mark your calendars – The Subscription Box Experts Academy is opening its doors on October 25th. Ready to skyrocket your subscription box? Are you eager to dominate Q4 and ride that wave of success into 2024? Then don't miss out! Secure your spot on the waitlist today at www.SubscriptionBoxExperts.com. 

The book is now complete and is set to be released on September 26th.

In this episode, I delve into the reasons that motivated me to write the book, offering a transparent look into my book-writing journey. If you've ever toyed with the idea of writing a book for your business, you might find my insights and experiences particularly enlightening.

My anticipation for the book's release is immense. I genuinely believe it has the potential to help a lot of people. No matter where you are in your subscription box journey, I'm confident that you'll learn valuable insights from "The Subscription Box Blueprint." Whether you're just considering launching a subscription box or have been in the game for a while and seek to elevate your business, this book is packed with lessons for everyone.

Be sure to join the waitlist at www.TheSubscriptionBoxBlueprint.com. 

An exciting offer awaits: the first 1000 people to grab a copy will gain access to a free bonus worth $399 (which will help them a lot)

This episode delves into:

• The underlying reasons behind stagnant Facebook ad spends.
• Strategies to achieve (and surpass) a 2% website conversion rate.
• The fundamental difference between vertical and horizontal scaling and how it impacts your ad strategy.
• Effective techniques for optimizing campaign budgets and maximizing returns.
• Debunking myths surrounding audience overlap.
• Harnessing the untapped potential of paid traffic for exponential growth.

With practical, actionable tips, this episode is a must-listen for anyone eager to make the most of their Facebook advertising and achieve unparalleled growth in Q4. Gear up, get your pens ready, and let’s take your subscription box business to new heights!

If you have a question you want answered on the show go over to www.SubscriptionBoxResources.com and join the Free Facebook group and post them there.

In today's episode, Liam introduces listeners to an invaluable tool he's devised: the 'Million Dollar Test'. It's not just any test but a swift, straightforward assessment tailored for subscription box entrepreneurs. Designed to pinpoint your business trajectory, this test provides insights into whether your venture truly holds the potential for sustainable success.

If ever you've found yourself questioning the path you're on or doubting the scalability of your model, this test promises clarity. It serves as both a reality check and a beacon, guiding you toward ensuring that your business is primed not just for success but for a life-changing impact.

Got a specific challenge or question after hearing about the test? Head over to the Free Facebook Group at www.SubscriptionBoxResources.com and post it there, and it will be answered on a future episode.

From the relentless dedication of Facebook's engineering team fine-tuning their systems, to an economy-induced dip in competition causing CPM prices to plummet, multiple factors are coming together in our favor. And would you believe that even a spell of unfavorable weather has had a role to play?

Liam doesn’t just analyze; he also provides concrete steps for you to capitalize on this trend for your subscription box business (Now is the time to put the foot down)

And remember, if there’s a query or concern you’re grappling with in your business, don’t hesitate to visit www.SubscriptionBoxResources.com and drop your question in our complimentary Facebook group. It might just set the stage for our next episode!

Tune in now and navigate the ever-evolving world of subscription boxes with confidence and clarity. 🎙️📦

John gives us a peek behind the curtains of their very own Netflix show, Southern Survival. Discover the nitty-gritty of producing a hit series and learn just how transformative it was for their business. But that’s not all; John shares the rollercoaster journey of selling BattlBox and the bold decision to buy it back shortly thereafter.

In a genius move to combat churn and strengthen loyalty, John unveils one of the most unforgettable campaigns ever by a subscription box: Mission 100. Picture a Willy Wonka-inspired contest where subscribers stand a chance to win a golden ticket, leading them to an undisclosed location. The challenge? Shoot tanks and aim to hit the target. The reward? A whopping $100,000! This innovative approach is more than just a contest; it's a testament to the lengths BattlBox goes to celebrate and reward its community. Catch the breathtaking footage of this event on their YouTube Channel.

Check out Johns's blog here - https://onlinequeso.com/ 

If you're serious about growing a subscription box business, this episode is a treasure trove of insights. John drops some serious wisdom that you won’t want to miss.

Got a question about the subscription box industry? Head over to www.SubscriptionBoxResources.com, join our free Facebook group, and get your queries addressed!

Liam candidly breaks down these changes, articulating how they impact both new and established subscription box businesses. He shares five practical, hands-on strategies to not only weather the economic storm but to leverage it for exponential growth.

From detailed financial and marketing audits to developing an outstanding customer experience, Liam provides actionable steps to ensure your business is resilient and thriving. Liam emphasizes the importance of embracing innovation, broadening your product offerings, and being agile to capitalize on upcoming opportunities.

This episode, packed with invaluable insights, practical advice, and forward-thinking strategies, empowers you to confidently tackle the hurdles and opportunities 2023 might present. 

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and post it there.

Are you one of the many entrepreneurs obsessing over every detail of your box but struggling to see real growth? Liam gets it, and in this episode, he explains why marketing your subscription box is more important than the box itself.

The harsh reality is that no matter how fantastic your box is or how dedicated you are to your customers, it won't matter if you can't get enough customers signed up. This is where marketing comes in. Liam encourages you to shift your mindset and become just as obsessed with marketing as you are with the rest of your business.

Why? Because success comes when you can acquire customers in a repeatable, scalable, and profitable way. And that doesn't happen until you take marketing seriously. In this episode, Liam shares invaluable insights and strategies to help you do just that.

If you have a question you want answered on the show, please head over to www.SubscriptionBoxResources.com and post it there.

In this episode, Art peels back the curtain on what's actually working for subscription box companies in 2023 when it comes to marketing. He shares his expertise and offers insights on various marketing strategies, from the evolving world of Facebook ads to the virality of TikTok. We delve into the process of sourcing User-Generated Content (UGC), discuss the significance of targeted email marketing, having strong offers and examine the role of seamless sign-up flows in increasing conversion rates.

If you're a subscription box business owner, a marketer, or someone who's interested in learning the ins and outs of this growing industry, this episode is a must-listen. You'll come away with an understanding of the current landscape, along with practical, effective strategies you can put into action.

Interested in learning more about Art's work? Visit BlackBird website at https://www.blackbird.marketing/.

We also want to hear from you! If you have any questions or topics you'd like us to address in our future episodes, please visit www.SubscriptionBoxResources.com and let us know. We're here to provide the answers and insights that will help your subscription box business thrive. Tune in and stay ahead of the curve with 'Subscription Box Answers'.

Our story is a testament to the incredible power of the internet and the unprecedented entrepreneurial opportunities it affords. With determination and drive, it's possible to create a business that can change your life. We've encountered our share of mistakes and missteps along the way, but they have become our greatest teachers.

In this episode, I am focusing on the lessons we've learned in marketing. I will be sharing the 4 crucial marketing insights we've gleaned during our exciting journey to $10 million. By sharing these insights, I hope to help you, our listeners, avoid some of the common pitfalls and fast-track your path to success.

This episode is only the beginning - I will be sharing operational insights and experiences in future episodes.

I also encourage listener participation - if there's a burning question you want us to answer on the show, please visit www.SubscriptionBoxResources.com and post it there. 

So tune in and join us as we continue our entrepreneurial adventure, sharing valuable insights and strategies from the fascinating world of subscription boxes. Together, we can shape the future of this exciting industry!

With nearly two years of hands-on experience, Liam has leveraged TikTok to the advantage of BusterBox, securing millions of views and driving a significant increase in subscriptions. In this episode, he opens up about his journey, shares insights, and discusses how this platform can become a game-changer for your subscription box business.

Contrasting the TikTok Creator Marketplace with more conventional platforms like YouTube and Instagram, Liam provides an in-depth analysis of the cost advantages, simplicity of creator collaboration, and the ease of legitimacy checks on TikTok. Moreover, he talks about the unmatched organic reach of this platform, which offers a higher chance for your promotional content to go viral.

Liam also dives into the world of Spark ads – a potent marketing strategy for amplifying the reach of successful videos. He likens it to "social proof on steroids" and explains how it contributed to the success of BusterBox.

In response to questions around his SubSummit presentation on the TikTok Creator Marketplace, Liam has brought the discussion to the podcast. This is a second chance for those who missed out on the summit to dive into the world of TikTok and understand its potential impact on subscription box growth.

We invite you to join us on this insightful journey and learn from Liam's first-hand experience. If you have further questions or specific topics you want covered, don't hesitate to visit www.SubscriptionBoxResources.com and let us know. Ready to give your subscription box business a viral boost? Tune in and discover the TikTok magic that can help you grow your Subscription Box.

This episode is an absolute must-listen for all subscription box entrepreneurs as Ben, with his wealth of experience in the direct-to-consumer space, sheds light on one crucial aspect - raising your average order value (AOV). Uncover effective strategies on how to amplify your AOV, trim down your payback period, and generate increased profits.

But that's not all! We also dive into Ben's latest venture, Rodeo. The platform, often tagged as the "anti-subscription subscription platform", is dedicated to helping replenishment products skyrocket their Lifetime Value (LTV) with its unique Subscriptions on Demand concept. Want to see what all the hype is about? Explore Rodeo for yourself here: https://hey.rodeo/

If you have burning questions related to the subscription box industry, we're here to help! Head over to www.SubscriptionBoxResources.com to post your queries, and we'll do our best to answer them in the show.

If you've hit upon a successful campaign, your first instinct is to go big, right? But hold on, because if you don't know what you're doing, you might end up shattering the algorithm and skyrocketing your customer acquisition costs. It's a tricky balance, and that's where I come in.

This episode will cover the ins and outs of both vertical and horizontal scaling and the right way to do it. It's something I've got a fair bit of experience with, having spent close to a whopping $1 million on Facebook ads through BusterBox. I know the ropes and how to increase a campaign budget without breaking everything apart.

And as always, if you've got any questions or something you want to be answered on the show, swing by www.SubscriptionBoxResources.com and drop it in our group. Catch you on the flip side!

From understanding the significant benefits of free box offers to unpacking their substantial drawbacks, (They are risky and can be a disaster if they don't work correctly) Liam provides a comprehensive overview of this enticing promotional strategy. As with any business tactic, there are crucial factors to consider, and Liam doesn't shy away from enlightening you about these essential points.

With years of experience in the subscription box industry, Liam is here to share everything you need to know before deciding to run a free box offer campaign. His practical insights will help you navigate the tricky waters of these tempting deals, providing you with the knowledge to make an informed decision about whether this strategy is the right one for your business.

Have any burning questions about the subscription box industry? Head over to www.SubscriptionBoxResources.com and post your queries in our free Facebook group. Liam might answer your question in an upcoming episode! Get ready for a wealth of information on this week's episode of "Subscription Box Answers." Don't miss out!

This year, SubSummit 2023 is set to be bigger than ever, with over 2,000+ attendees, 100+ expert speakers, and 125+ suppliers. It's the place to be to exchange ideas and forge valuable connections. From May 31st to June 2nd, the event will take place in Dallas.

And here's the best part – the SubSummit team has kindly offered our listeners an exclusive discounted ticket price! For just $150. Grab your discounted ticket now by clicking on this link: https://www.eventbrite.com/e/subsummit-2023-worlds-largest-dtc-conference-dedicated-to-subscription-tickets-341209756567?discount=Liam_SBE_23

(This offer is good for new merchant ticket purchasers only (i.e. not valid on previous purchases)

But act fast - this special discount expires on May 19th. Don't miss out on this opportunity to learn from the best in the business, gain invaluable insights, and take your subscription box business to the next level. Tune in to this episode to hear more about SubSummit 2023 from the man at the helm, Paul Chambers. See you there!

Listen as Liam explains that it's not necessary for every ad set to be profitable on an individual basis. The key is to shift your mindset and focus on the bigger picture: your overall marketing campaign. As long as your campaign is profitable and these so-called "unprofitable ad sets" are driving volume, you're on the right track. In fact, embracing this approach may be essential for taking your subscription box business to the next level.

Don't miss this episode, where Liam shares how a change in mindset when it comes to marketing can unlock explosive growth for your subscription box. If you have a question you'd like answered on the show, simply head over to www.SubscriptionBoxResources.com and post your query there. Tune in and discover the secret to transforming your subscription box business today!

Patty, hailing from Cat Bird Brokerage, brings over a decade of experience in helping clients buy and sell businesses. She recently founded ExitLabs.US, a venture specializing in the subscription box sector. To get in touch with Patty, visit Exitlabs.us or email her at patty@catbirdbrokerage.com.

If you have any questions you'd like answered on the show, head over to www.SubscriptionBoxResources.com and post them there. Don't miss this informative episode!

Tune in as Liam and Julie discuss the emotional journey of selling Sparkle Hustle Grow, the common roadblocks that new subscription box owners face, and the best practices for starting and launching a successful subscription box business. With Julie's insights and practical advice, you'll be well on your way to building your own thriving enterprise.

Ready to connect with Julie? Visit https://www.subscriptionboxbasics.com/ and listen to her podcast, Subscription Box Basics. And if you have a burning question for a future episode, don't forget to submit it at www.SubscriptionBoxResources.com. Join us for an inspiring conversation that will help you unlock the secrets to subscription box success!

Stefan has a unique perspective on the industry, as he oversees numerous businesses running on the Subbly platform. Liam asks Stefan about the changes he has noticed on the platform since the economy has shifted.

Listen in as Stefan shares his insights on how subscription businesses have adapted to the changing economic climate, and what new trends he has observed. If you're interested in starting your own subscription business, you won't want to miss this episode.

Visit www.Subbly.com to learn more about their subscription platform, and if you have a question you'd like answered on the show, head over to www.SubscriptionBoxAnswers.com to submit it.

If you're looking to start or grow a subscription box business, this is an episode you won't want to miss. To ask a question for a future episode or learn more about the subscription box industry, head over to www.SubscriptionBoxResources.com.

Listeners can learn more about Jocelyn's subscription box business at www.dogmomlifestyles.com, which is perfect for all dog moms out there.

And if you have a burning question you'd like answered on the show, head over to www.SubscriptionBoxResources.com to post it. 

Tune in to Subscription Box Answers for valuable tips and advice on building a thriving subscription box business.

Liam explains that to build a successful and sustainable subscription box business, you need to understand how much you can spend to acquire a customer while remaining profitable. The LTV:CAC (Lifetime Value to Customer Acquisition Cost) ratio is a crucial metric that helps you measure the health of your company and understand your customer acquisition costs.

By analyzing your LTV:CAC ratio, you can determine whether your subscription box business is on the right track to success. If you have a strong ratio, you're in an excellent position to build a sustainable business that can weather any storms. However, if your ratio is weak, you may need to adjust your strategies to ensure profitability and growth.

If you want to have your subscription box business questions answered on a future episode of the show, head over to www.SubscriptionBoxResources.com, where you can post your questions and get the answers you need to succeed. Don't miss this valuable episode of Subscription Box Answers, and be sure to tune in for more great insights and strategies for your subscription box business.

Passive churn, which refers to the situation when a customer's credit card fails when attempting to process a future payment, can account for up to 40% of overall churn in a subscription box business. This not only leads to a frustrating experience for both the customer and the business owner but also impacts the business's profitability and sustainability in the long run.

Liam Brennan breaks down the reasons why passive churn happens and provides actionable steps that subscription box business owners can take to minimize it. By implementing these strategies, you can not only reduce passive churn but also improve the customer experience, increase retention rates, and ultimately grow your business.

If you have a question about running a subscription box business that you would like answered in a future episode, head over to www.SubscriptionBoxResources.com and submit your question there. Tune in to the Subscription Box Answers podcast for more valuable insights and advice on how to overcome the challenges of running a successful subscription box business.

But it's not just about choosing the right model – I'll also be sharing some actionable tips you can implement no matter what model you've picked to increase your profits, reduce marketing expenses, and improve cash flow. If you're running a subscription box or thinking about starting one, this is an episode you won't want to miss.

As always, if you have a question you'd like answered on the show, join my free Subscription Box Resources Facebook group at www.SubscriptionBoxResources.com or reach out to me via email at liam@subscriptionboxanswers.com. I'm here to help you build the subscription box business of your dreams!