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  <title>The Pirate Marketing Podcast</title>

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  <copyright>© 2026 The Pirate Marketing Podcast</copyright>
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  <itunes:author>Ben Perry</itunes:author>
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  <description><![CDATA[Sales and marketing tools and concepts for the established expert who values free-thinking and living life on their terms.]]></description>
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  <itunes:keywords>marketing, sales, entrepreneurship, personal development, pirate, branding</itunes:keywords>
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    <itunes:title>don&#39;t offer your services to just anyone | Ep24</itunes:title>
    <title>don&#39;t offer your services to just anyone | Ep24</title>
    <itunes:summary><![CDATA[In this episode, Ben (@mywordscreate) goes over the three possible reasons why you should not make everyone an offer. Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I've learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast. Follow Ben Perry's ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@mywordscreate) goes over the three possible reasons why you should not make everyone an offer.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@mywordscreate) goes over the three possible reasons why you should not make everyone an offer.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Fri, 02 Jun 2023 14:00:00 -0500</pubDate>
    <itunes:duration>770</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>24</itunes:episode>
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  <item>
    <itunes:title>How To Handle Difficult Prospects Who Are Rude | Ep23</itunes:title>
    <title>How To Handle Difficult Prospects Who Are Rude | Ep23</title>
    <itunes:summary><![CDATA[In this episode, Ben (@mywordscreate) shares an example of how to handle a rude and difficult prospect who does not want to answer your questions. Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I've learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@mywordscreate) shares an example of how to handle a rude and difficult prospect who does not want to answer your questions.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@mywordscreate) shares an example of how to handle a rude and difficult prospect who does not want to answer your questions.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 25 May 2023 12:00:00 -0500</pubDate>
    <itunes:duration>875</itunes:duration>
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    <itunes:episode>23</itunes:episode>
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    <itunes:title>Role Playing Objection Handling | Ep22</itunes:title>
    <title>Role Playing Objection Handling | Ep22</title>
    <itunes:summary><![CDATA[In this episode, Ben (@mywordscreate) breaks down what went well and what could be improved after a 30 minute objection handling role play session. Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I've learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketin...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@mywordscreate) breaks down what went well and what could be improved after a 30 minute objection handling role play session.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@mywordscreate) breaks down what went well and what could be improved after a 30 minute objection handling role play session.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 18 May 2023 05:00:00 -0500</pubDate>
    <itunes:duration>1217</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>22</itunes:episode>
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    <itunes:title>Sales Mastery: The 3 Activities That Took Me From Beginner to Pro | Ep 21</itunes:title>
    <title>Sales Mastery: The 3 Activities That Took Me From Beginner to Pro | Ep 21</title>
    <itunes:summary><![CDATA[The value of "How To" lists are dropping like a rock because of Google and ChatGPT. But the value is quickly shifting to "How I" knowledge which is only gained through the embodied wisdom of someone with actual experience. In this episode, I share with you "How I" got good at sales so that you can learn from my pedigree.  Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I too...]]></itunes:summary>
    <description><![CDATA[<p>The value of &quot;How To&quot; lists are dropping like a rock because of Google and ChatGPT. But the value is quickly shifting to &quot;How I&quot; knowledge which is only gained through the embodied wisdom of someone with actual experience. In this episode, I share with you &quot;How I&quot; got good at sales so that you can learn from my pedigree.<br/><br/>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>The value of &quot;How To&quot; lists are dropping like a rock because of Google and ChatGPT. But the value is quickly shifting to &quot;How I&quot; knowledge which is only gained through the embodied wisdom of someone with actual experience. In this episode, I share with you &quot;How I&quot; got good at sales so that you can learn from my pedigree.<br/><br/>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 11 May 2023 11:00:00 -0500</pubDate>
    <itunes:duration>1634</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>21</itunes:episode>
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  <item>
    <itunes:title>STOPS &quot;Think About It&quot; Objections | Ep 20</itunes:title>
    <title>STOPS &quot;Think About It&quot; Objections | Ep 20</title>
    <itunes:summary><![CDATA[There's a formula to prevent "think about it" objections and I'm going to share it with you. Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I've learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast. Follow Ben Perry's Socials:  Facebook | Inst...]]></itunes:summary>
    <description><![CDATA[<p>There&apos;s a formula to prevent &quot;think about it&quot; objections and I&apos;m going to share it with you.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>There&apos;s a formula to prevent &quot;think about it&quot; objections and I&apos;m going to share it with you.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 04 May 2023 11:00:00 -0500</pubDate>
    <itunes:duration>1422</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>20</itunes:episode>
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  <item>
    <itunes:title>The FLASH Sales Call: 10 Bare Minimum Requirements | Ep 19</itunes:title>
    <title>The FLASH Sales Call: 10 Bare Minimum Requirements | Ep 19</title>
    <itunes:summary><![CDATA[As someone who's generated $3.5 million and taken over four thousand sales calls selling nothing less than ten thousand dollars, here's the bare minimum I'm looking for to ensure the best chances of having a one call close in 20 to 30 minutes. Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I've learned directly from some o...]]></itunes:summary>
    <description><![CDATA[<p>As someone who&apos;s generated $3.5 million and taken over four thousand sales calls selling nothing less than ten thousand dollars, here&apos;s the bare minimum I&apos;m looking for to ensure the best chances of having a one call close in 20 to 30 minutes.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>As someone who&apos;s generated $3.5 million and taken over four thousand sales calls selling nothing less than ten thousand dollars, here&apos;s the bare minimum I&apos;m looking for to ensure the best chances of having a one call close in 20 to 30 minutes.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 27 Apr 2023 18:00:00 -0500</pubDate>
    <itunes:duration>1114</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>19</itunes:episode>
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  <item>
    <itunes:title>[Pirate Life] The Mindset Of A Sales Rep | Ep 18</itunes:title>
    <title>[Pirate Life] The Mindset Of A Sales Rep | Ep 18</title>
    <itunes:summary><![CDATA[In this episode, Ben (@Mywordscreate) invites Lauren Jane back on the podcast as they talk about some of the best practices to keep for a sales rep to protect their mindset. They also share about their upcoming travel plans and how you need something to look forward to if you're in a season of back to back sales calls. Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took t...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@Mywordscreate) invites Lauren Jane back on the podcast as they talk about some of the best practices to keep for a sales rep to protect their mindset. They also share about their upcoming travel plans and how you need something to look forward to if you&apos;re in a season of back to back sales calls.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@Mywordscreate) invites Lauren Jane back on the podcast as they talk about some of the best practices to keep for a sales rep to protect their mindset. They also share about their upcoming travel plans and how you need something to look forward to if you&apos;re in a season of back to back sales calls.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 20 Apr 2023 17:00:00 -0500</pubDate>
    <itunes:duration>2791</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>18</itunes:episode>
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  <item>
    <itunes:title>Pizza And More Closed Sales | Ep 17</itunes:title>
    <title>Pizza And More Closed Sales | Ep 17</title>
    <itunes:summary><![CDATA[In this episode, Ben (@Mywordscreate) shares how and why probing in the discovery and consequence phase is mission critical if you want to be persuasive and help someone make a quick and powerful decision. He also shares a metaphor about how sales pitches are like pizza.   Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I'v...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@Mywordscreate) shares how and why probing in the discovery and consequence phase is mission critical if you want to be persuasive and help someone make a quick and powerful decision. He also shares a metaphor about how sales pitches are like pizza.</p><p><br/></p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@Mywordscreate) shares how and why probing in the discovery and consequence phase is mission critical if you want to be persuasive and help someone make a quick and powerful decision. He also shares a metaphor about how sales pitches are like pizza.</p><p><br/></p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 13 Apr 2023 05:00:00 -0500</pubDate>
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  <item>
    <itunes:title>Sales Call Example: Seasoned Sales Pro Overcomes His Own Objections | Ep 16</itunes:title>
    <title>Sales Call Example: Seasoned Sales Pro Overcomes His Own Objections | Ep 16</title>
    <itunes:summary><![CDATA[In this episode, Ben (@Mywordscreate) takes himself through one of his own sales calls by role playing as both the sales professional and the prospect. You'll get to witness the entirety of a sales conversation and get to see how to pre-handle objections and help the prospect make the best decision for them in spite of fear.   Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@Mywordscreate) takes himself through one of his own sales calls by role playing as both the sales professional and the prospect. You&apos;ll get to witness the entirety of a sales conversation and get to see how to pre-handle objections and help the prospect make the best decision for them in spite of fear.</p><p><br/></p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@Mywordscreate) takes himself through one of his own sales calls by role playing as both the sales professional and the prospect. You&apos;ll get to witness the entirety of a sales conversation and get to see how to pre-handle objections and help the prospect make the best decision for them in spite of fear.</p><p><br/></p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 06 Apr 2023 14:00:00 -0500</pubDate>
    <itunes:duration>3463</itunes:duration>
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    <itunes:title>Part 2 - Tactical Empathy For Sales Professionals Ft. Lauren Jane Perry | Ep 15</itunes:title>
    <title>Part 2 - Tactical Empathy For Sales Professionals Ft. Lauren Jane Perry | Ep 15</title>
    <itunes:summary><![CDATA[In this episode, Ben (@Mywordscreate) continues his conversation with Lauren Jane Perry as he answers her questions around high ticket selling strategies and tactics. Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I've learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@Mywordscreate) continues his conversation with Lauren Jane Perry as he answers her questions around high ticket selling strategies and tactics.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Timestamps:</p><p>(2:45) How to handle people who just want to know the price without going through the sales process.</p><p>(7:45) The savage &quot;Emily Post&apos;s Book of Etiquette&quot; rebuttal to someone who is rude and belligerent.</p><p>(10:20) What to do when people show up and they give you all of their pain right away upfront.</p><p>(14:40) It&apos;s so &quot;en vogue&quot; right now to be a professional victim and how to help people understand that everything is their responsibility.</p><p>(16:50) Role-playing out the consequences of someone staying exactly where they&apos;re at what it&apos;s costing them to stay there.</p><p>(20:20) How to shift your perspective around probing on their pain if you&apos;re naturally an empathetic person.</p><p>(25:45) What Lauren Jane feels like what the shift was for her to go from closing one a week to closing five deals this past week.</p><p>(27:35) Why Ben loves using a sales framework vs using a rigid script.</p><p>(29:45) What to do when people say they want to go away and do more research first before moving forward.</p><p>(30:57) &quot;Donald Trump&quot; joins our Zoom meeting lol</p><p>(32:32) Role-playing someone who wants to go away and do more research and look around.</p><p>(37:16) How to channel &quot;matriarchal energy&quot; which is &quot;Regal Queen Energy&quot; and not the spaz type of queen energy that is popular right now when it comes to holding your boundaries and taking a stand for the prospect.</p><p>(40:50) How to sleep soundly at night even when you&apos;re not closing deals.</p><p>(46:03) Lauren Jane contrasts what it was like to hear Ben close hundreds of deals for years vs actually stepping on the battlefield and taking calls herself, how it&apos;s exhausting and at the same time, emotionally exhilarating.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@Mywordscreate) continues his conversation with Lauren Jane Perry as he answers her questions around high ticket selling strategies and tactics.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Timestamps:</p><p>(2:45) How to handle people who just want to know the price without going through the sales process.</p><p>(7:45) The savage &quot;Emily Post&apos;s Book of Etiquette&quot; rebuttal to someone who is rude and belligerent.</p><p>(10:20) What to do when people show up and they give you all of their pain right away upfront.</p><p>(14:40) It&apos;s so &quot;en vogue&quot; right now to be a professional victim and how to help people understand that everything is their responsibility.</p><p>(16:50) Role-playing out the consequences of someone staying exactly where they&apos;re at what it&apos;s costing them to stay there.</p><p>(20:20) How to shift your perspective around probing on their pain if you&apos;re naturally an empathetic person.</p><p>(25:45) What Lauren Jane feels like what the shift was for her to go from closing one a week to closing five deals this past week.</p><p>(27:35) Why Ben loves using a sales framework vs using a rigid script.</p><p>(29:45) What to do when people say they want to go away and do more research first before moving forward.</p><p>(30:57) &quot;Donald Trump&quot; joins our Zoom meeting lol</p><p>(32:32) Role-playing someone who wants to go away and do more research and look around.</p><p>(37:16) How to channel &quot;matriarchal energy&quot; which is &quot;Regal Queen Energy&quot; and not the spaz type of queen energy that is popular right now when it comes to holding your boundaries and taking a stand for the prospect.</p><p>(40:50) How to sleep soundly at night even when you&apos;re not closing deals.</p><p>(46:03) Lauren Jane contrasts what it was like to hear Ben close hundreds of deals for years vs actually stepping on the battlefield and taking calls herself, how it&apos;s exhausting and at the same time, emotionally exhilarating.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 30 Mar 2023 05:00:00 -0500</pubDate>
    <itunes:duration>3206</itunes:duration>
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  <item>
    <itunes:title>Part 1 - Breaking Down The Sales Process Ft. Lauren Jane Perry | Ep 14</itunes:title>
    <title>Part 1 - Breaking Down The Sales Process Ft. Lauren Jane Perry | Ep 14</title>
    <itunes:summary><![CDATA[In this episode, Ben (@Mywordscreate) sits down with Lauren Jane Perry who is a relatively new closer to high ticket sales and shares real time advice on when to book followups, why digging for the pain is necessary, and how to categorize followups for maximum commissions. Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I'v...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@Mywordscreate) sits down with Lauren Jane Perry who is a relatively new closer to high ticket sales and shares real time advice on when to book followups, why digging for the pain is necessary, and how to categorize followups for maximum commissions.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Timestamps:</p><p>(4:05) Lauren Jane Perry&apos;s background in sales being one of the Top 5 Caterers in the country for Panera Bread. </p><p>(6:40) Lauren closed her very first two calls on this offer but then went the rest of the week with no sales and only one sale the next week.</p><p>(8:26) Ben heard the last few minutes of one of Lauren&apos;s calls where she sounded like she was a friend. Then he explains why it&apos;s ideal to adopt the doctor and moral authority frame.</p><p>(12:00) The difference between being a &quot;friend&quot; and being friend-LY.</p><p>(14:25) Ben gets a little bit &quot;meta&quot; and suggests they both shift their energy by facing each other instead of the camera because they have their &quot;we&apos;re on camera faces&quot; on.</p><p>(15:51) How to respond to an email sent to you on the weekend where a prospect asks you a ton of questions.</p><p>(21:45) How and when to set a followup when you have back to back calls all day and you don&apos;t know where to schedule them. Also, does this person deserve a followup call with you or are they just being nice?</p><p>(26:15) The four different channels of communication to reach prospects.</p><p>(28:03) When to give up on a lead or reengage with them. </p><p>(32:12) Why prospects are like stoves who need to be warmed up and once they are, why you need to strike while the oven is hot.</p><p>(34:25) How to sort prospects into different categories so you know who&apos;s worthy of a followup with you.</p><p>(37:00) Part of your job is to help your prospects *think* about their problems in a better way that&apos;s conducive to what they want.</p><p>(42:05) You can&apos;t call somebody to a standard that you don&apos;t hold yourself.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@Mywordscreate) sits down with Lauren Jane Perry who is a relatively new closer to high ticket sales and shares real time advice on when to book followups, why digging for the pain is necessary, and how to categorize followups for maximum commissions.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Timestamps:</p><p>(4:05) Lauren Jane Perry&apos;s background in sales being one of the Top 5 Caterers in the country for Panera Bread. </p><p>(6:40) Lauren closed her very first two calls on this offer but then went the rest of the week with no sales and only one sale the next week.</p><p>(8:26) Ben heard the last few minutes of one of Lauren&apos;s calls where she sounded like she was a friend. Then he explains why it&apos;s ideal to adopt the doctor and moral authority frame.</p><p>(12:00) The difference between being a &quot;friend&quot; and being friend-LY.</p><p>(14:25) Ben gets a little bit &quot;meta&quot; and suggests they both shift their energy by facing each other instead of the camera because they have their &quot;we&apos;re on camera faces&quot; on.</p><p>(15:51) How to respond to an email sent to you on the weekend where a prospect asks you a ton of questions.</p><p>(21:45) How and when to set a followup when you have back to back calls all day and you don&apos;t know where to schedule them. Also, does this person deserve a followup call with you or are they just being nice?</p><p>(26:15) The four different channels of communication to reach prospects.</p><p>(28:03) When to give up on a lead or reengage with them. </p><p>(32:12) Why prospects are like stoves who need to be warmed up and once they are, why you need to strike while the oven is hot.</p><p>(34:25) How to sort prospects into different categories so you know who&apos;s worthy of a followup with you.</p><p>(37:00) Part of your job is to help your prospects *think* about their problems in a better way that&apos;s conducive to what they want.</p><p>(42:05) You can&apos;t call somebody to a standard that you don&apos;t hold yourself.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Wed, 22 Mar 2023 05:00:00 -0500</pubDate>
    <itunes:duration>2693</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
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  <item>
    <itunes:title>How To Quickly Warm Up A Cold Prospect Who Just Found You | Ep 13</itunes:title>
    <title>How To Quickly Warm Up A Cold Prospect Who Just Found You | Ep 13</title>
    <itunes:summary><![CDATA[In this episode, Ben (@Mywordscreate) gives the three different beliefs you need to address in order to have someone know, like and trust you rapidly so you can help them make a decision to help themselves through your product or service. Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I've learned directly from some of the...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@Mywordscreate) gives the three different beliefs you need to address in order to have someone know, like and trust you rapidly so you can help them make a decision to help themselves through your product or service.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@Mywordscreate) gives the three different beliefs you need to address in order to have someone know, like and trust you rapidly so you can help them make a decision to help themselves through your product or service.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 16 Mar 2023 05:00:00 -0500</pubDate>
    <itunes:duration>531</itunes:duration>
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    <itunes:season>1</itunes:season>
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    <itunes:title>Exact Steps To Structure A New High Ticket Coaching Offer | Ep 12</itunes:title>
    <title>Exact Steps To Structure A New High Ticket Coaching Offer | Ep 12</title>
    <itunes:summary><![CDATA[In this episode, Ben (@Mywordscreate) breaks down the exact steps to structure a new or existing high ticket coaching offer for ultimate profitability and scalability. Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I've learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@Mywordscreate) breaks down the exact steps to structure a new or existing high ticket coaching offer for ultimate profitability and scalability.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@Mywordscreate) breaks down the exact steps to structure a new or existing high ticket coaching offer for ultimate profitability and scalability.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 09 Mar 2023 05:00:00 -0600</pubDate>
    <itunes:duration>1911</itunes:duration>
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    <itunes:title>What To Do If You&#39;re Lacking Clarity | Ep 11</itunes:title>
    <title>What To Do If You&#39;re Lacking Clarity | Ep 11</title>
    <itunes:summary><![CDATA[In this episode, Ben (@Mywordscreate) lifts the curtain and reveals his process for finding clarity when you're not sure what you're next move is. Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I've learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@Mywordscreate) lifts the curtain and reveals his process for finding clarity when you&apos;re not sure what you&apos;re next move is.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@Mywordscreate) lifts the curtain and reveals his process for finding clarity when you&apos;re not sure what you&apos;re next move is.</p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 02 Mar 2023 15:00:00 -0600</pubDate>
    <itunes:duration>1317</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>11</itunes:episode>
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  <item>
    <itunes:title>Will AI Replace High Ticket Salespeople? | Ep 10</itunes:title>
    <title>Will AI Replace High Ticket Salespeople? | Ep 10</title>
    <itunes:summary><![CDATA[In this episode, Ben (@Mywordscreate) goes on a bit of a diatribe on how AI and DM closing are different than a high ticket salesperson.  Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I've learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast....]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@Mywordscreate) goes on a bit of a diatribe on how AI and DM closing are different than a high ticket salesperson.<br/><br/>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.<br/><br/><br/></p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@Mywordscreate) goes on a bit of a diatribe on how AI and DM closing are different than a high ticket salesperson.<br/><br/>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.<br/><br/><br/></p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 23 Feb 2023 17:00:00 -0600</pubDate>
    <itunes:duration>810</itunes:duration>
    <itunes:keywords></itunes:keywords>
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  <item>
    <itunes:title>How To Sell Big Ticket Without Sounding Salesy | Ep 9</itunes:title>
    <title>How To Sell Big Ticket Without Sounding Salesy | Ep 9</title>
    <itunes:summary><![CDATA[In this episode, Ben (@Mywordscreate) breaks down how to sell big ticket without sounding salesy.   Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I've learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.   Timestamps:   (1:06) How do I sell ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@Mywordscreate) breaks down how to sell big ticket without sounding salesy.</p><p><br/></p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p><br/></p><p>Timestamps:</p><p><br/></p><p>(1:06) How do I sell my product or service without sounding salesy? Whether you&apos;re brand new to sales or you&apos;re a veteran, you&apos;ll get massive value from this episode.</p><p><br/></p><p>(2:30) Take the focus off of you and put it on your prospect so you genuinely are interested in them.</p><p><br/></p><p>(3:53) How much do you believe in your product or service? If you don&apos;t believe in what you&apos;re selling then you&apos;re going to come off as inauthentic no matter what you do.</p><p><br/></p><p>(7:14) Go review some of your more recent client case studies and testimonials to help renew your own conviction about the offer you&apos;re selling.</p><p><br/></p><p>(8:10) Have you tried reframing yourself? This might be the most valuable next few minutes than any other thing you could possibly spend your time on.</p><p><br/></p><p>(9:10) Story about how I had a false belief about swans and how it got erroneously wired up in my brain.</p><p><br/></p><p>(12:45) How most people are walking around with Gideon&apos;s Knots full of beliefs.</p><p><br/></p><p>(14:20) The formula for how we create meaning: External Behavior EQUALS Internal State</p><p><br/></p><p>(16:38) Cause &gt; Effect Statements: This &apos;X&apos; LEADS to this &apos;Y&apos;</p><p><br/></p><p>(16:58) Complex Equivalence Statements: This &apos;X&apos; MEANS this &apos;Y&apos;</p><p><br/></p><p>(17:15) Identification: This &apos;X&apos; means this &apos;Y&apos; ABOUT ME</p><p><br/></p><p>(17:45) Story about the father on the bus with rowdy kids and how we experience &quot;shifts.&quot; </p><p><br/></p><p>(20:00) Reframing the external behavior and the internal state.</p><p><br/></p><p>(20:47) Counter-Example: Can you think of a time when a person liked being sold to?</p><p><br/></p><p>(21:25) Outcome Framing: What&apos;s going to happen to your success level if you keep thinking this way? What will your life look like in ten years or twenty? What&apos;s your life gonna look like if you keep that belief?</p><p><br/></p><p>(22:10) All-ness Framing: Do you think that every single person who&apos;s ever sold anything in the history of the world has gone their entire life without ever having someone like them?</p><p><br/></p><p>(23:08) Reflexively Apply To Self or Listener: In other words, I probably shouldn&apos;t like you if you&apos;re selling something. Or are you trying to tell me that if I sell anything no person is going to like me or do business with me no matter what I do?</p><p><br/></p><p>(23:42) Chunk Down: How does the exact sequence go for someone to go from not knowing you to not liking you because you&apos;re selling them something without you having any say in the matter or influence whatsoever?</p><p><br/></p><p>(26:01) Ben&apos;s philosophy about sales as a whole.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@Mywordscreate) breaks down how to sell big ticket without sounding salesy.</p><p><br/></p><p>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p><br/></p><p>Timestamps:</p><p><br/></p><p>(1:06) How do I sell my product or service without sounding salesy? Whether you&apos;re brand new to sales or you&apos;re a veteran, you&apos;ll get massive value from this episode.</p><p><br/></p><p>(2:30) Take the focus off of you and put it on your prospect so you genuinely are interested in them.</p><p><br/></p><p>(3:53) How much do you believe in your product or service? If you don&apos;t believe in what you&apos;re selling then you&apos;re going to come off as inauthentic no matter what you do.</p><p><br/></p><p>(7:14) Go review some of your more recent client case studies and testimonials to help renew your own conviction about the offer you&apos;re selling.</p><p><br/></p><p>(8:10) Have you tried reframing yourself? This might be the most valuable next few minutes than any other thing you could possibly spend your time on.</p><p><br/></p><p>(9:10) Story about how I had a false belief about swans and how it got erroneously wired up in my brain.</p><p><br/></p><p>(12:45) How most people are walking around with Gideon&apos;s Knots full of beliefs.</p><p><br/></p><p>(14:20) The formula for how we create meaning: External Behavior EQUALS Internal State</p><p><br/></p><p>(16:38) Cause &gt; Effect Statements: This &apos;X&apos; LEADS to this &apos;Y&apos;</p><p><br/></p><p>(16:58) Complex Equivalence Statements: This &apos;X&apos; MEANS this &apos;Y&apos;</p><p><br/></p><p>(17:15) Identification: This &apos;X&apos; means this &apos;Y&apos; ABOUT ME</p><p><br/></p><p>(17:45) Story about the father on the bus with rowdy kids and how we experience &quot;shifts.&quot; </p><p><br/></p><p>(20:00) Reframing the external behavior and the internal state.</p><p><br/></p><p>(20:47) Counter-Example: Can you think of a time when a person liked being sold to?</p><p><br/></p><p>(21:25) Outcome Framing: What&apos;s going to happen to your success level if you keep thinking this way? What will your life look like in ten years or twenty? What&apos;s your life gonna look like if you keep that belief?</p><p><br/></p><p>(22:10) All-ness Framing: Do you think that every single person who&apos;s ever sold anything in the history of the world has gone their entire life without ever having someone like them?</p><p><br/></p><p>(23:08) Reflexively Apply To Self or Listener: In other words, I probably shouldn&apos;t like you if you&apos;re selling something. Or are you trying to tell me that if I sell anything no person is going to like me or do business with me no matter what I do?</p><p><br/></p><p>(23:42) Chunk Down: How does the exact sequence go for someone to go from not knowing you to not liking you because you&apos;re selling them something without you having any say in the matter or influence whatsoever?</p><p><br/></p><p>(26:01) Ben&apos;s philosophy about sales as a whole.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Wed, 15 Feb 2023 16:00:00 -0600</pubDate>
    <itunes:duration>1599</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>9</itunes:episode>
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  <item>
    <itunes:title>99% Chance You&#39;ve Used The Toolbox Fallacy | Ep 8</itunes:title>
    <title>99% Chance You&#39;ve Used The Toolbox Fallacy | Ep 8</title>
    <itunes:summary><![CDATA[In this episode, Ben (@Mywordscreate) discusses the pitfalls of The Toolbox Fallacy, a cognitive bias many of us are unaware of.  Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I've learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast. Timesta...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@Mywordscreate) discusses the pitfalls of The Toolbox Fallacy, a cognitive bias many of us are unaware of.<br/><br/>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Timestamps:</p><p>(00:50) What&apos;s the Toolbox Fallacy? </p><p>(2:10) Essentially it&apos;s a justified excuse to wait until some magical circumstance happens.</p><p>(3:56) How do you overcome the Toolbox Fallacy?</p><p>(5:30) Curiously a lyric from Fall Out Boy sparked an insight: &quot;Too young to doubt yourself.&quot;</p><p>(7:12) Where there&apos;s resistance and deadlines there&apos;s usually a Toolbox Fallacy happening.</p><p>(9:00) A brief commentary on finding my voice and style for this podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@Mywordscreate) discusses the pitfalls of The Toolbox Fallacy, a cognitive bias many of us are unaware of.<br/><br/>Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I&apos;ve learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.</p><p>Timestamps:</p><p>(00:50) What&apos;s the Toolbox Fallacy? </p><p>(2:10) Essentially it&apos;s a justified excuse to wait until some magical circumstance happens.</p><p>(3:56) How do you overcome the Toolbox Fallacy?</p><p>(5:30) Curiously a lyric from Fall Out Boy sparked an insight: &quot;Too young to doubt yourself.&quot;</p><p>(7:12) Where there&apos;s resistance and deadlines there&apos;s usually a Toolbox Fallacy happening.</p><p>(9:00) A brief commentary on finding my voice and style for this podcast.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 09 Feb 2023 16:00:00 -0600</pubDate>
    <itunes:duration>618</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
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  <item>
    <itunes:title>What Is It Costing You To Not Have Your Sales Dialed In? | Ep 7</itunes:title>
    <title>What Is It Costing You To Not Have Your Sales Dialed In? | Ep 7</title>
    <itunes:summary><![CDATA[Episode Description:   In this episode, Ben (@Mywordscreate) discusses a case study from a client who added an average of $116k per month by implementing the right systems and front-end sales processes in place.   Welcome to The Pirate Marketing Podcast where we talk about how to magnetize your marketing and close more sales in the online coaching and consulting world. Pirates are rebellious, adventurous, and free-spirited but the thing I love the most about them is they were no longer willin...]]></itunes:summary>
    <description><![CDATA[<p>Episode Description:</p><p><br/></p><p>In this episode, Ben (@Mywordscreate) discusses a case study from a client who added an average of $116k per month by implementing the right systems and front-end sales processes in place.</p><p><br/></p><p>Welcome to The Pirate Marketing Podcast where we talk about how to magnetize your marketing and close more sales in the online coaching and consulting world. Pirates are rebellious, adventurous, and free-spirited but the thing I love the most about them is they were no longer willing to take sh*t from the powers that should-not-be. Instead, they listened to their heart, carved their own path, and took the road less traveled which is exactly who this podcast is for. Join me, The Pirate Marketing Captain, as we discover the treasure chest of sales &amp; marketing while doing no harm and taking no sh*t.</p><p><br/></p><p>Timestamps:</p><p><br/></p><p>(1:17) What is the problem you are dealing with and what is it costing you?</p><p><br/></p><p>(2:15) What is it actually costing you to not actually have your sales dialed in?</p><p><br/></p><p>(3:20) Example of what it was costing my client from last year monetarily.</p><p><br/></p><p>(4:28) Why collection percentage is important when talking about revenue generated.</p><p><br/></p><p>(6:15) The profits from what he was missing before allowed him to start buying real estate and turning them into AirBnb&apos;s.</p><p><br/></p><p>(7:40) What if you are actually doing sales wrong and you&apos;re letting sales fall through the crack?</p><p><br/></p><p>(8:30) Our experience working with a big sales trainer&apos;s sales rep that we had placed.</p><p><br/></p><p>(11:30) What happens if you wait to get help? Competition enters the marketplace, inflation skyrockets, and the barrier to entry gets obliterated.</p><p><br/></p><p>(13:00) What happens to your sales when your sales rep believes your price point is too high and thus sabotages your potential sales?</p><p><br/></p><p>(14:50) How much of your marketing is pre-selling your product?</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>Episode Description:</p><p><br/></p><p>In this episode, Ben (@Mywordscreate) discusses a case study from a client who added an average of $116k per month by implementing the right systems and front-end sales processes in place.</p><p><br/></p><p>Welcome to The Pirate Marketing Podcast where we talk about how to magnetize your marketing and close more sales in the online coaching and consulting world. Pirates are rebellious, adventurous, and free-spirited but the thing I love the most about them is they were no longer willing to take sh*t from the powers that should-not-be. Instead, they listened to their heart, carved their own path, and took the road less traveled which is exactly who this podcast is for. Join me, The Pirate Marketing Captain, as we discover the treasure chest of sales &amp; marketing while doing no harm and taking no sh*t.</p><p><br/></p><p>Timestamps:</p><p><br/></p><p>(1:17) What is the problem you are dealing with and what is it costing you?</p><p><br/></p><p>(2:15) What is it actually costing you to not actually have your sales dialed in?</p><p><br/></p><p>(3:20) Example of what it was costing my client from last year monetarily.</p><p><br/></p><p>(4:28) Why collection percentage is important when talking about revenue generated.</p><p><br/></p><p>(6:15) The profits from what he was missing before allowed him to start buying real estate and turning them into AirBnb&apos;s.</p><p><br/></p><p>(7:40) What if you are actually doing sales wrong and you&apos;re letting sales fall through the crack?</p><p><br/></p><p>(8:30) Our experience working with a big sales trainer&apos;s sales rep that we had placed.</p><p><br/></p><p>(11:30) What happens if you wait to get help? Competition enters the marketplace, inflation skyrockets, and the barrier to entry gets obliterated.</p><p><br/></p><p>(13:00) What happens to your sales when your sales rep believes your price point is too high and thus sabotages your potential sales?</p><p><br/></p><p>(14:50) How much of your marketing is pre-selling your product?</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 02 Feb 2023 16:00:00 -0600</pubDate>
    <itunes:duration>1075</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>7</itunes:episode>
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  <item>
    <itunes:title>Why I Contradict Myself (And Why You Can, Too) | Ep 6</itunes:title>
    <title>Why I Contradict Myself (And Why You Can, Too) | Ep 6</title>
    <itunes:summary><![CDATA[In this episode, Ben (@Mywordscreate) takes an oldie but a goodie from the archives as he talks about why it's okay to contradict yourself and why you can, too.   Welcome to The Pirate Marketing Podcast where we talk about how to magnetize your marketing and close more sales in the online coaching and consulting world. Pirates are rebellious, adventurous, and free-spirited but the thing I love the most about them is they were no longer willing to take sh*t from the powers that should-not-be. ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@Mywordscreate) takes an oldie but a goodie from the archives as he talks about why it&apos;s okay to contradict yourself and why you can, too.</p><p><br/></p><p>Welcome to The Pirate Marketing Podcast where we talk about how to magnetize your marketing and close more sales in the online coaching and consulting world. Pirates are rebellious, adventurous, and free-spirited but the thing I love the most about them is they were no longer willing to take sh*t from the powers that should-not-be. Instead, they listened to their heart, carved their own path, and took the road less traveled which is exactly who this podcast is for. Join me, The Pirate Marketing Captain, as we discover the treasure chest of sales &amp; marketing while doing no harm and taking no sh*t.</p><p><br/></p><p>Timestamps:</p><p><br/></p><p>(1:20) Why is it that we put so much importance on the status quo?</p><p><br/></p><p>(2:46) Things are always changing so wouldn&apos;t it make sense to embrace change in someone else?</p><p><br/></p><p>(4:00) We like to put people into a box that says, &quot;You are this way.&quot; And can never change.</p><p><br/></p><p>(5:09) Our lizard brains kick in when someone doesn&apos;t show up the way that we&apos;re used to them showing up.</p><p><br/></p><p>(6:05) When someone gets out of their comfort zone it puts you outside of your comfort zone by proxy. Wyatt Woodsmall says, &quot;When you change, the ways in which people used to manipulate you stop working.&quot;</p><p><br/></p><p>(7:14) You can&apos;t be put into a box because you&apos;re multidimensional.</p><p><br/></p><p>(8:22) Embrace your contradictions because it&apos;s the path towards growth and evolution.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@Mywordscreate) takes an oldie but a goodie from the archives as he talks about why it&apos;s okay to contradict yourself and why you can, too.</p><p><br/></p><p>Welcome to The Pirate Marketing Podcast where we talk about how to magnetize your marketing and close more sales in the online coaching and consulting world. Pirates are rebellious, adventurous, and free-spirited but the thing I love the most about them is they were no longer willing to take sh*t from the powers that should-not-be. Instead, they listened to their heart, carved their own path, and took the road less traveled which is exactly who this podcast is for. Join me, The Pirate Marketing Captain, as we discover the treasure chest of sales &amp; marketing while doing no harm and taking no sh*t.</p><p><br/></p><p>Timestamps:</p><p><br/></p><p>(1:20) Why is it that we put so much importance on the status quo?</p><p><br/></p><p>(2:46) Things are always changing so wouldn&apos;t it make sense to embrace change in someone else?</p><p><br/></p><p>(4:00) We like to put people into a box that says, &quot;You are this way.&quot; And can never change.</p><p><br/></p><p>(5:09) Our lizard brains kick in when someone doesn&apos;t show up the way that we&apos;re used to them showing up.</p><p><br/></p><p>(6:05) When someone gets out of their comfort zone it puts you outside of your comfort zone by proxy. Wyatt Woodsmall says, &quot;When you change, the ways in which people used to manipulate you stop working.&quot;</p><p><br/></p><p>(7:14) You can&apos;t be put into a box because you&apos;re multidimensional.</p><p><br/></p><p>(8:22) Embrace your contradictions because it&apos;s the path towards growth and evolution.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 02 Feb 2023 15:00:00 -0600</pubDate>
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    <itunes:title>How To Get People To Know, Like, and Trust You Using The 7 Post Game Plan | Ep 5</itunes:title>
    <title>How To Get People To Know, Like, and Trust You Using The 7 Post Game Plan | Ep 5</title>
    <itunes:summary><![CDATA[In this episode, Ben (@Mywordscreate) breaks down his "7 Post Game Plan" for generating rapid know, like, and trust on social media. This episode is jam-packed with tactical, practical and actionable tools for you to start using immediately.   Welcome to The Pirate Marketing Podcast where we talk about starting and growing a business based on your wisdom and experience.  Pirates have long captured the imagination of people around the world because of their rebellious, adventurous, and fr...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@Mywordscreate) breaks down his &quot;7 Post Game Plan&quot; for generating rapid know, like, and trust on social media. This episode is jam-packed with tactical, practical and actionable tools for you to start using immediately.</p><p><br/></p><p>Welcome to The Pirate Marketing Podcast where we talk about starting and growing a business based on your wisdom and experience.  Pirates have long captured the imagination of people around the world because of their rebellious, adventurous, and free-spirited natures and that&apos;s why I&apos;m fascinated with the idea of living life... on your terms. Join me, The Captain, as we journey on the high seas riding the best ship for freedom, Entrepreneurship.</p><p><br/></p><p>Timestamps:</p><p><br/></p><p>(1:40) How competency and character play a part in generating trust with your audience.</p><p><br/></p><p>(4:30) A word on reputation versus character.</p><p><br/></p><p>(5:30) 1st Post: The Credo Post with examples.</p><p><br/></p><p>(8:00) 2nd Post: The Apothegm Post with examples.</p><p><br/></p><p>(10:17) 3rd Post: The Binary/Question Post with examples.</p><p><br/></p><p>(13:12) Posting an actual binary post real-time on Facebook.</p><p><br/></p><p>(14:04) 4th Post: The Experience Post with examples.</p><p><br/></p><p>(17:50) 5th Post: The Personality Post with examples.</p><p><br/></p><p>(20:03) 6th Post: The Results Post with examples.</p><p><br/></p><p>(21:10) 7th Post: The Invitation Post with examples.</p><p><br/></p><p>(24:01) Recap and summary of the seven types of posts.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@Mywordscreate) breaks down his &quot;7 Post Game Plan&quot; for generating rapid know, like, and trust on social media. This episode is jam-packed with tactical, practical and actionable tools for you to start using immediately.</p><p><br/></p><p>Welcome to The Pirate Marketing Podcast where we talk about starting and growing a business based on your wisdom and experience.  Pirates have long captured the imagination of people around the world because of their rebellious, adventurous, and free-spirited natures and that&apos;s why I&apos;m fascinated with the idea of living life... on your terms. Join me, The Captain, as we journey on the high seas riding the best ship for freedom, Entrepreneurship.</p><p><br/></p><p>Timestamps:</p><p><br/></p><p>(1:40) How competency and character play a part in generating trust with your audience.</p><p><br/></p><p>(4:30) A word on reputation versus character.</p><p><br/></p><p>(5:30) 1st Post: The Credo Post with examples.</p><p><br/></p><p>(8:00) 2nd Post: The Apothegm Post with examples.</p><p><br/></p><p>(10:17) 3rd Post: The Binary/Question Post with examples.</p><p><br/></p><p>(13:12) Posting an actual binary post real-time on Facebook.</p><p><br/></p><p>(14:04) 4th Post: The Experience Post with examples.</p><p><br/></p><p>(17:50) 5th Post: The Personality Post with examples.</p><p><br/></p><p>(20:03) 6th Post: The Results Post with examples.</p><p><br/></p><p>(21:10) 7th Post: The Invitation Post with examples.</p><p><br/></p><p>(24:01) Recap and summary of the seven types of posts.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 26 Jan 2023 06:00:00 -0600</pubDate>
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    <itunes:title>The Unrecognizable Life You Had 10 Years Ago | Ep 4</itunes:title>
    <title>The Unrecognizable Life You Had 10 Years Ago | Ep 4</title>
    <itunes:summary><![CDATA[I read somewhere once that the life you'll have in ten years will be unrecognizable to the life you have today. In this episode I recap where I was in 2013 and how that compares to the life I'm living today in 2023. Spoiler alert: everything is better. Relationships. Wealth. Freedom. Experiences. The better it gets, the better it CAN get...   Welcome to The Pirate Marketing Podcast where we talk about starting and growing a business based on your wisdom and experience.  Pirates have long...]]></itunes:summary>
    <description><![CDATA[<p>I read somewhere once that the life you&apos;ll have in ten years will be unrecognizable to the life you have today. In this episode I recap where I was in 2013 and how that compares to the life I&apos;m living today in 2023. Spoiler alert: everything is better. Relationships. Wealth. Freedom. Experiences. The better it gets, the better it CAN get...</p><p><br/></p><p>Welcome to The Pirate Marketing Podcast where we talk about starting and growing a business based on your wisdom and experience.  Pirates have long captured the imagination of people around the world because of their rebellious, adventurous, and free-spirited natures and that&apos;s why I&apos;m fascinated with the idea of living life... on your terms. Join me, The Captain, as we journey on the high seas riding the best ship for freedom, Entrepreneurship.</p><p><br/></p><p>Timestamps:</p><p><br/></p><p>(1:30) What was the past version of myself ten years ago that really needed what I know now?</p><p><br/></p><p>(4:12) Exactly where I was ten years ago: in the United States Submarine Force and driving a sexy blue car I called &quot;The Batmobile.&quot; I had the world&apos;s definition of &quot;average success.&quot;</p><p><br/></p><p>(7:40) Resonating with the reprise theme song from Aladdin about not being a street rat. And how I had a song to be sung but felt like I didn&apos;t have a voice.</p><p><br/></p><p>(10:00) The very first time I decided to visit the &quot;business&quot; section of the bookstore instead of the personal development section.</p><p><br/></p><p>(13:11) I couldn&apos;t let myself go network with people at this live event because I felt shame and embarrassment for still smoking after failing to quit.</p><p><br/></p><p>(15:35) Karaoke was how I numbed myself from the humdrum existence I was living. I knew where to go for karaoke every single day of the week.</p><p><br/></p><p>(17:10) What&apos;s new ten years later and how things are not just better but on another level better.</p><p><br/></p><p>(19:01) Wealth is a feeling. Sam Ovens said, &quot;Wealth is a hygiene standard.&quot;</p><p><br/></p><p>(21:05) How do I go and put in the reps so that I feel good about the work that I&apos;m doing in the world and the results I&apos;m helping people create?</p><p><br/></p><p>(23:28) My library is bigger than my TV—and I have a big screen TV lol.</p><p><br/></p><p>(25:25) Without trying to sound douchey and humble bragging I talk about the material things I&apos;ve been able to accumulate and the experiences I&apos;ve wanted that have been on my vision board.</p><p><br/></p><p>(29:30) Perspective shift: Freedom is every day I wake up not on a submarine and above water.</p><p><br/></p><p>(31:40) This episode is the first podcast recorded in my new studio! </p><p><br/></p><p>(34:01) The wealth consciousness journey that came full circle on my honeymoon with a fancy restaurant I could never afford to go to ten years ago.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>I read somewhere once that the life you&apos;ll have in ten years will be unrecognizable to the life you have today. In this episode I recap where I was in 2013 and how that compares to the life I&apos;m living today in 2023. Spoiler alert: everything is better. Relationships. Wealth. Freedom. Experiences. The better it gets, the better it CAN get...</p><p><br/></p><p>Welcome to The Pirate Marketing Podcast where we talk about starting and growing a business based on your wisdom and experience.  Pirates have long captured the imagination of people around the world because of their rebellious, adventurous, and free-spirited natures and that&apos;s why I&apos;m fascinated with the idea of living life... on your terms. Join me, The Captain, as we journey on the high seas riding the best ship for freedom, Entrepreneurship.</p><p><br/></p><p>Timestamps:</p><p><br/></p><p>(1:30) What was the past version of myself ten years ago that really needed what I know now?</p><p><br/></p><p>(4:12) Exactly where I was ten years ago: in the United States Submarine Force and driving a sexy blue car I called &quot;The Batmobile.&quot; I had the world&apos;s definition of &quot;average success.&quot;</p><p><br/></p><p>(7:40) Resonating with the reprise theme song from Aladdin about not being a street rat. And how I had a song to be sung but felt like I didn&apos;t have a voice.</p><p><br/></p><p>(10:00) The very first time I decided to visit the &quot;business&quot; section of the bookstore instead of the personal development section.</p><p><br/></p><p>(13:11) I couldn&apos;t let myself go network with people at this live event because I felt shame and embarrassment for still smoking after failing to quit.</p><p><br/></p><p>(15:35) Karaoke was how I numbed myself from the humdrum existence I was living. I knew where to go for karaoke every single day of the week.</p><p><br/></p><p>(17:10) What&apos;s new ten years later and how things are not just better but on another level better.</p><p><br/></p><p>(19:01) Wealth is a feeling. Sam Ovens said, &quot;Wealth is a hygiene standard.&quot;</p><p><br/></p><p>(21:05) How do I go and put in the reps so that I feel good about the work that I&apos;m doing in the world and the results I&apos;m helping people create?</p><p><br/></p><p>(23:28) My library is bigger than my TV—and I have a big screen TV lol.</p><p><br/></p><p>(25:25) Without trying to sound douchey and humble bragging I talk about the material things I&apos;ve been able to accumulate and the experiences I&apos;ve wanted that have been on my vision board.</p><p><br/></p><p>(29:30) Perspective shift: Freedom is every day I wake up not on a submarine and above water.</p><p><br/></p><p>(31:40) This episode is the first podcast recorded in my new studio! </p><p><br/></p><p>(34:01) The wealth consciousness journey that came full circle on my honeymoon with a fancy restaurant I could never afford to go to ten years ago.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 19 Jan 2023 06:00:00 -0600</pubDate>
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    <itunes:title>If You&#39;re Using AI Art Then You&#39;re Creating &quot;Synthography&quot; | Ep 3</itunes:title>
    <title>If You&#39;re Using AI Art Then You&#39;re Creating &quot;Synthography&quot; | Ep 3</title>
    <itunes:summary><![CDATA[In this episode, Ben (@Mywordscreate) breaks down how he's using AI photography to take his social media game to the next level. Welcome to The Pirate Marketing Podcast where we talk about starting and growing a business based on your wisdom and experience.  Pirates have long captured the imagination of people around the world because of their rebellious, adventurous, and free-spirited natures and that's why I'm fascinated with the idea of living life... on your terms. Join me, The Capta...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Ben (@Mywordscreate) breaks down how he&apos;s using AI photography to take his social media game to the next level.</p><p>Welcome to The Pirate Marketing Podcast where we talk about starting and growing a business based on your wisdom and experience.  Pirates have long captured the imagination of people around the world because of their rebellious, adventurous, and free-spirited natures and that&apos;s why I&apos;m fascinated with the idea of living life... on your terms. Join me, The Captain, as we journey on the high seas riding the best ship for freedom, Entrepreneurship.<br/><br/>Timestamps:<br/><br/>(1:00) How my stance on AI has shifted from being a &quot;purist&quot; to leaning into AI and embracing the coming changes.<br/><br/>(3:00) Prediction: AI will eventually replace Google searches.<br/><br/>(3:50) AI photography is actually called &quot;synthography: to write with AI prompts.&quot;<br/><br/>(5:40) Creating Pirate logos inside Midjourney.<br/><br/>(6:16) How I&apos;m using AI photography to enhance my social media stories and how it&apos;s allowed me to solve the old problem of finding relevant photos for social.<br/><br/>(9:00) Describing the AI pirate photography I&apos;m using for social media and how you can create your own themes. If you&apos;re into penguins, you can create penguins. If you&apos;re into frogs, you can create interesting frogs in your posts.<br/><br/>(11:11) In the future of tomorrow there will be people in the future you will hire to &quot;speak&quot; to the AI. To speak the language of the &quot;robots.&quot;<br/><br/></p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Ben (@Mywordscreate) breaks down how he&apos;s using AI photography to take his social media game to the next level.</p><p>Welcome to The Pirate Marketing Podcast where we talk about starting and growing a business based on your wisdom and experience.  Pirates have long captured the imagination of people around the world because of their rebellious, adventurous, and free-spirited natures and that&apos;s why I&apos;m fascinated with the idea of living life... on your terms. Join me, The Captain, as we journey on the high seas riding the best ship for freedom, Entrepreneurship.<br/><br/>Timestamps:<br/><br/>(1:00) How my stance on AI has shifted from being a &quot;purist&quot; to leaning into AI and embracing the coming changes.<br/><br/>(3:00) Prediction: AI will eventually replace Google searches.<br/><br/>(3:50) AI photography is actually called &quot;synthography: to write with AI prompts.&quot;<br/><br/>(5:40) Creating Pirate logos inside Midjourney.<br/><br/>(6:16) How I&apos;m using AI photography to enhance my social media stories and how it&apos;s allowed me to solve the old problem of finding relevant photos for social.<br/><br/>(9:00) Describing the AI pirate photography I&apos;m using for social media and how you can create your own themes. If you&apos;re into penguins, you can create penguins. If you&apos;re into frogs, you can create interesting frogs in your posts.<br/><br/>(11:11) In the future of tomorrow there will be people in the future you will hire to &quot;speak&quot; to the AI. To speak the language of the &quot;robots.&quot;<br/><br/></p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 12 Jan 2023 17:00:00 -0600</pubDate>
    <itunes:duration>803</itunes:duration>
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    <itunes:title>5 Lucrative Lessons Learned in 2022 | Ep 2</itunes:title>
    <title>5 Lucrative Lessons Learned in 2022 | Ep 2</title>
    <itunes:summary><![CDATA[It's been a wild last 30 days. Today, Ben (@Mywordscreate) talks about his top five lessons learned in 2022 and the friends he made, the growth he experienced, and what nuggets he extracted from the full spectrum of experiences. Welcome to The Pirate Marketing Podcast where we talk about starting and growing a business based on your wisdom and experience.  Pirates have long captured the imagination of people around the world because of their rebellious, adventurous, and free-spirited nat...]]></itunes:summary>
    <description><![CDATA[<p>It&apos;s been a wild last 30 days. Today, Ben (@Mywordscreate) talks about his top five lessons learned in 2022 and the friends he made, the growth he experienced, and what nuggets he extracted from the full spectrum of experiences.</p><p>Welcome to The Pirate Marketing Podcast where we talk about starting and growing a business based on your wisdom and experience.  Pirates have long captured the imagination of people around the world because of their rebellious, adventurous, and free-spirited natures and that&apos;s why I&apos;m fascinated with the idea of living life... on your terms. Join me, The Captain, as we journey on the high seas riding the best ship for freedom, Entrepreneurship.</p><p>Timestamps:</p><p>(2:36) Lesson Number One. Making lots of money with no time really isn&apos;t worth it. When you don&apos;t have any money you&apos;re like, hey? Whatever. I&apos;m willing to work crazy long hours to make money. But once you get off of that kind of hamster wheel and you really start to generate some income you realize that actually, on second thought, I would not sell my soul for all of this money, because it&apos;s just not worth it. </p><p>(5:33) Most people want the flexibility to do the things that you personally want to do without your money making thing getting in the way of that.</p><p>(7:09) Parkinson&apos;s Law: Work expands to fit the time allowed.</p><p>(9:53) Lesson Number Two. Investing is well worth it. This year alone I invested around $25,000 in myself. And I think my level of investment matches the level of income I brought in this year. There&apos;s nothing like investing in yourself knowing you&apos;re going to get a return on your investment (because you&apos;re willing to take responsibility for your growth).</p><p>(14:08) If you&apos;re going to join a mastermind then make friends with the other people inside the group. Go first. Why else would you join a mastermind and then still continue to silo yourself?</p><p>(15:54) Lesson Number Three. Staying true to your principles pays off exponentially which allowed me to have one of the best years I&apos;ve had in business.</p><p>(19:33) You can&apos;t buy class and you can&apos;t buy character. Those are only earned through the trial by fire moments that come up. A principle isn&apos;t a principle unless it costs you. And if you have a string of these experiences happening and you come out the other side okay multiple times over the years then you feel bulletproof.</p><p>(21:13) Lesson Number Four: Money without health isn&apos;t worth it. I let my physical health slide this year more than any other year.</p><p>(22:33) Lesson Number Five: You have more valuable skills than you realize. I worked closely to help launch a new high ticket brand from zero to $1M in 7 months.</p><p>(26:05) The experiences you&apos;ve had have compounded over the years and are attractive as hell to the right person that values your unique sense of communicating in the world.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>It&apos;s been a wild last 30 days. Today, Ben (@Mywordscreate) talks about his top five lessons learned in 2022 and the friends he made, the growth he experienced, and what nuggets he extracted from the full spectrum of experiences.</p><p>Welcome to The Pirate Marketing Podcast where we talk about starting and growing a business based on your wisdom and experience.  Pirates have long captured the imagination of people around the world because of their rebellious, adventurous, and free-spirited natures and that&apos;s why I&apos;m fascinated with the idea of living life... on your terms. Join me, The Captain, as we journey on the high seas riding the best ship for freedom, Entrepreneurship.</p><p>Timestamps:</p><p>(2:36) Lesson Number One. Making lots of money with no time really isn&apos;t worth it. When you don&apos;t have any money you&apos;re like, hey? Whatever. I&apos;m willing to work crazy long hours to make money. But once you get off of that kind of hamster wheel and you really start to generate some income you realize that actually, on second thought, I would not sell my soul for all of this money, because it&apos;s just not worth it. </p><p>(5:33) Most people want the flexibility to do the things that you personally want to do without your money making thing getting in the way of that.</p><p>(7:09) Parkinson&apos;s Law: Work expands to fit the time allowed.</p><p>(9:53) Lesson Number Two. Investing is well worth it. This year alone I invested around $25,000 in myself. And I think my level of investment matches the level of income I brought in this year. There&apos;s nothing like investing in yourself knowing you&apos;re going to get a return on your investment (because you&apos;re willing to take responsibility for your growth).</p><p>(14:08) If you&apos;re going to join a mastermind then make friends with the other people inside the group. Go first. Why else would you join a mastermind and then still continue to silo yourself?</p><p>(15:54) Lesson Number Three. Staying true to your principles pays off exponentially which allowed me to have one of the best years I&apos;ve had in business.</p><p>(19:33) You can&apos;t buy class and you can&apos;t buy character. Those are only earned through the trial by fire moments that come up. A principle isn&apos;t a principle unless it costs you. And if you have a string of these experiences happening and you come out the other side okay multiple times over the years then you feel bulletproof.</p><p>(21:13) Lesson Number Four: Money without health isn&apos;t worth it. I let my physical health slide this year more than any other year.</p><p>(22:33) Lesson Number Five: You have more valuable skills than you realize. I worked closely to help launch a new high ticket brand from zero to $1M in 7 months.</p><p>(26:05) The experiences you&apos;ve had have compounded over the years and are attractive as hell to the right person that values your unique sense of communicating in the world.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:title>Why Call It The Pirate Marketing Podcast?</itunes:title>
    <title>Why Call It The Pirate Marketing Podcast?</title>
    <itunes:summary><![CDATA[The very first episode of the long-time coming official Pirate Marketing Podcast. From thousands of people in my Facebook Group, Organic Marketing Secrets, to the hundreds of people whom I've served through high-ticket selling, I am now embarking on a new adventure, podcasting. The first episode isn't perfect but... it's published. Follow Ben Perry's Socials:  Facebook | Instagram | Twitter | YouTube ]]></itunes:summary>
    <description><![CDATA[<p>The very first episode of the long-time coming official Pirate Marketing Podcast. From thousands of people in my Facebook Group, Organic Marketing Secrets, to the hundreds of people whom I&apos;ve served through high-ticket selling, I am now embarking on a new adventure, podcasting. The first episode isn&apos;t perfect but... it&apos;s published.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></description>
    <content:encoded><![CDATA[<p>The very first episode of the long-time coming official Pirate Marketing Podcast. From thousands of people in my Facebook Group, Organic Marketing Secrets, to the hundreds of people whom I&apos;ve served through high-ticket selling, I am now embarking on a new adventure, podcasting. The first episode isn&apos;t perfect but... it&apos;s published.</p><p>Follow Ben Perry&apos;s Socials:</p> <p><a href='https://www.facebook.com/benjamin.perry1'>Facebook</a> | <a href='https://www.instagram.com/mywordscreate'>Instagram</a> | <a href='https://twitter.com/MyWordsCreate'>Twitter</a> | <a href='https://www.youtube.com/channel/UCBcfVyJxk_Iy0LWZg-RqKrA'>YouTube</a></p>]]></content:encoded>
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    <itunes:author>Ben Perry</itunes:author>
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    <pubDate>Thu, 22 Dec 2022 16:00:00 -0600</pubDate>
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