PNW Beauty Podcast Fri, 13 Mar 2026 12:25:23 -0400 https://podcast.pnwbeauty.pro en-us © 2026 PNW Beauty Podcast yes f6b53877-0892-5f2f-9524-eef629975119 Irina Groshina episodic false Buzzsprout (https://www.buzzsprout.com) Irina Groshina https://storage.buzzsprout.com/7joah4vxdbsugm81fij10bmu2h28?.jpg PNW Beauty Podcast Irina Groshina Yulia Alpeza: Unveiling the Secrets to Becoming a Permanent Makeup Artist Yulia Alpeza: Unveiling the Secrets to Becoming a Permanent Makeup Artist Hosted by  Irina Groshina 
Founder of http://pnwbeauty.pro
Owner of https://beautissima.us
https://www.instagram.com/beautissima_usa/
https://www.facebook.com/profile.php?id=100071389130531

Our guest: 
Yulia Alpeza is one of Washington State's most accomplished and renowned permanent makeup artists.
Owner of Calypso Beauty.
https://www.calypso-beauty.com
https://www.instagram.com/calypso_beauty_pmu

🎙️ In the fourth episode of the PNW Beauty Podcast, join us as we dive into the fascinating world of permanent makeup (PMU) with our special guest, Yulia Alpeza. Discover her journey, starting from her background in the Soviet Union to becoming a renowned PMU artist in Seattle.

👩‍🎨 Yulia shares her experiences and insights, covering topics such as her transition to permanent makeup, the investment required to become a PMU artist, and the obstacles she faced.

💪 Learn what it takes to become a successful PMU artist who can pursue this career and the recommended training approaches. Yulia provides valuable advice for beginners, including the number of models to practice on and the ideal starting points in PMU.

🌐 Explore the changes in the PMU industry over time, the enduring popularity of microblading, and Yulia's perspective on other services. Please find out about her favorite PMU service and the challenges she faces when procedures go awry.

👄 Discover the impact of permanent makeup on looking younger, trends in PMU across Washington and Seattle, and Yulia's recommendations for those aspiring to become PMU artists.

🎓 Yulia delves into her unique approach as a PMU trainer, discussing equipment costs, her excitement in her job, and her strategies for dealing with difficult clients.

⏰ Learn about Yulia's work-life balance, weekly work hours, and vision for the future as she shares where she sees herself in the next five years.

🔍 Whether you're a PMU enthusiast or an aspiring artist, this episode provides valuable insights into the world of permanent makeup. Don't miss the chance to explore the trends, challenges, and triumphs in the evolving field of PMU! 🌟 #PermanentMakeup #PMUArtistry #BeautyPodcast






Let’s build a community together to network with fellow beauty artists and business owners in the Pacific Northwest!

SUBSCRIBE FOR FUTURE EVENTS

http://pnwbeauty.pro

]]> Hosted by  Irina Groshina 
Founder of http://pnwbeauty.pro
Owner of https://beautissima.us
https://www.instagram.com/beautissima_usa/
https://www.facebook.com/profile.php?id=100071389130531

Our guest: 
Yulia Alpeza is one of Washington State's most accomplished and renowned permanent makeup artists.
Owner of Calypso Beauty.
https://www.calypso-beauty.com
https://www.instagram.com/calypso_beauty_pmu

🎙️ In the fourth episode of the PNW Beauty Podcast, join us as we dive into the fascinating world of permanent makeup (PMU) with our special guest, Yulia Alpeza. Discover her journey, starting from her background in the Soviet Union to becoming a renowned PMU artist in Seattle.

👩‍🎨 Yulia shares her experiences and insights, covering topics such as her transition to permanent makeup, the investment required to become a PMU artist, and the obstacles she faced.

💪 Learn what it takes to become a successful PMU artist who can pursue this career and the recommended training approaches. Yulia provides valuable advice for beginners, including the number of models to practice on and the ideal starting points in PMU.

🌐 Explore the changes in the PMU industry over time, the enduring popularity of microblading, and Yulia's perspective on other services. Please find out about her favorite PMU service and the challenges she faces when procedures go awry.

👄 Discover the impact of permanent makeup on looking younger, trends in PMU across Washington and Seattle, and Yulia's recommendations for those aspiring to become PMU artists.

🎓 Yulia delves into her unique approach as a PMU trainer, discussing equipment costs, her excitement in her job, and her strategies for dealing with difficult clients.

⏰ Learn about Yulia's work-life balance, weekly work hours, and vision for the future as she shares where she sees herself in the next five years.

🔍 Whether you're a PMU enthusiast or an aspiring artist, this episode provides valuable insights into the world of permanent makeup. Don't miss the chance to explore the trends, challenges, and triumphs in the evolving field of PMU! 🌟 #PermanentMakeup #PMUArtistry #BeautyPodcast






Let’s build a community together to network with fellow beauty artists and business owners in the Pacific Northwest!

SUBSCRIBE FOR FUTURE EVENTS

http://pnwbeauty.pro

]]> Irina Groshina Buzzsprout-13817830 Fri, 20 Oct 2023 18:00:00 -0700 2997 1 4 full false Michelle Phung: From Zero to Hero - How I Became a Successful PMU Artist Michelle Phung: From Zero to Hero - How I Became a Successful PMU Artist Hosted by  Irina Groshina 
Founder of http://pnwbeauty.pro
Owner of https://beautissima.us
https://www.instagram.com/beautissima_usa/
https://www.facebook.com/profile.php?id=100071389130531

Our guest: 
Michelle Phung10x certified PMU Artist
Owner of Evoluxe Studio&Academy.
https://www.evoluxestudio.com
https://www.instagram.com/evoluxe.studio.academy
https://www.facebook.com/evoluxe.studio.academy
https://www.tiktok.com/@evoluxestudio

Welcome to the third episode of PNW Beauty Podcast! In this episode, our host, Irina Groshina, sits down with our special guest, Michelle Phung, a 10x certified PMU Artist and the owner of Evoluxe Studio & Academy.
Michelle shares her journey in the beauty industry, starting with how she got started and her background. She also discusses her experiences with Instagram classes, her valuable lessons, and her not-so-great experiences. 
 She emphasizes the significance of focusing on one model during training and the subsequent steps of practicing at home and eventually renting a room. Michelle delves into her early experiences with her first clients and the support she received as a beginner. She also talks about how she utilized Instagram and Facebook to attract and retain clients, highlighting the power of networking in the beauty industry.
In the latter part of the episode, Michelle clarifies the difference between permanent makeup and tattooing and discusses the financial aspects of her education and the basic starter kit costs for a permanent makeup artist. She reveals how many clients she sees daily and discusses her current strategies for finding clients.
Michelle addresses the topic of market saturation in the permanent makeup industry and shares her experiences with challenging situations involving clients. She also reveals her preparation process for permanent makeup procedures.
Towards the end of the episode, Michelle discusses whether she has any employees and provides tips on finding good employees in the industry. She reflects on her journey and shares valuable lessons and insights from her experience.
Finally, Michelle shares her vision for the future, revealing where she sees herself in 10 years.

Timestamps:
00:00 - Introduction to the third episode of PNW Beauty Podcast
00:30 - Guest Introduction: Michelle Phung
00:50 - Michelle's background - how did you start?
04:30 - Lessons from the Instagram trainer
05:48 - Bad experience with Instagram classes
07:23 - Practice on a real model or banana
09:06 - Only one model during the training
09:44 - Next step: Practice at home
10:25 - Next step: rent a room
11:06 - First clients
13:16 - Support for beginners
14:40 - Getting clients from Instagram and Facebook
16:25 - Networking in the beauty industry
17:40 - Promoting efforts results
18:42 - More training
20:38 - How to find a suitable class or training?
25:39 - How long could a good class or training be?
28:10 - Most recent class experience
28:30 - Difference between permanent makeup and tattoo
30:18 - Investment in education
32:30 - Cost of a basic starter kit for a PMU artist
35:17 - Number of clients seen in a day
37:37 - Finding clients now
38:17 - Permanent makeup market saturation
39:40 - Difficult situations with clients
40:14 - Preparation for permanent makeup
44:02 - Employees in the business
45:06 - Finding good employees
48:30 - Lessons learned and looking backward
50:01 - Vision for the future: Where do you see yourself in 10 years?

Let’s build a community together to network with fellow beauty artists and business owners in the Pacific Northwest!

SUBSCRIBE FOR FUTURE EVENTS

http://pnwbeauty.pro

]]> Hosted by  Irina Groshina 
Founder of http://pnwbeauty.pro
Owner of https://beautissima.us
https://www.instagram.com/beautissima_usa/
https://www.facebook.com/profile.php?id=100071389130531

Our guest: 
Michelle Phung10x certified PMU Artist
Owner of Evoluxe Studio&Academy.
https://www.evoluxestudio.com
https://www.instagram.com/evoluxe.studio.academy
https://www.facebook.com/evoluxe.studio.academy
https://www.tiktok.com/@evoluxestudio

Welcome to the third episode of PNW Beauty Podcast! In this episode, our host, Irina Groshina, sits down with our special guest, Michelle Phung, a 10x certified PMU Artist and the owner of Evoluxe Studio & Academy.
Michelle shares her journey in the beauty industry, starting with how she got started and her background. She also discusses her experiences with Instagram classes, her valuable lessons, and her not-so-great experiences. 
 She emphasizes the significance of focusing on one model during training and the subsequent steps of practicing at home and eventually renting a room. Michelle delves into her early experiences with her first clients and the support she received as a beginner. She also talks about how she utilized Instagram and Facebook to attract and retain clients, highlighting the power of networking in the beauty industry.
In the latter part of the episode, Michelle clarifies the difference between permanent makeup and tattooing and discusses the financial aspects of her education and the basic starter kit costs for a permanent makeup artist. She reveals how many clients she sees daily and discusses her current strategies for finding clients.
Michelle addresses the topic of market saturation in the permanent makeup industry and shares her experiences with challenging situations involving clients. She also reveals her preparation process for permanent makeup procedures.
Towards the end of the episode, Michelle discusses whether she has any employees and provides tips on finding good employees in the industry. She reflects on her journey and shares valuable lessons and insights from her experience.
Finally, Michelle shares her vision for the future, revealing where she sees herself in 10 years.

Timestamps:
00:00 - Introduction to the third episode of PNW Beauty Podcast
00:30 - Guest Introduction: Michelle Phung
00:50 - Michelle's background - how did you start?
04:30 - Lessons from the Instagram trainer
05:48 - Bad experience with Instagram classes
07:23 - Practice on a real model or banana
09:06 - Only one model during the training
09:44 - Next step: Practice at home
10:25 - Next step: rent a room
11:06 - First clients
13:16 - Support for beginners
14:40 - Getting clients from Instagram and Facebook
16:25 - Networking in the beauty industry
17:40 - Promoting efforts results
18:42 - More training
20:38 - How to find a suitable class or training?
25:39 - How long could a good class or training be?
28:10 - Most recent class experience
28:30 - Difference between permanent makeup and tattoo
30:18 - Investment in education
32:30 - Cost of a basic starter kit for a PMU artist
35:17 - Number of clients seen in a day
37:37 - Finding clients now
38:17 - Permanent makeup market saturation
39:40 - Difficult situations with clients
40:14 - Preparation for permanent makeup
44:02 - Employees in the business
45:06 - Finding good employees
48:30 - Lessons learned and looking backward
50:01 - Vision for the future: Where do you see yourself in 10 years?

Let’s build a community together to network with fellow beauty artists and business owners in the Pacific Northwest!

SUBSCRIBE FOR FUTURE EVENTS

http://pnwbeauty.pro

]]> Irina Groshina Buzzsprout-12885821 Sat, 20 May 2023 12:00:00 -0700 3154 1 3 full true Lisa Kon Celebrity Nail Artist: Hailey Bieber, Kate Moss, Zendaya, Rita Ora, Tom Holland Lisa Kon Celebrity Nail Artist: Hailey Bieber, Kate Moss, Zendaya, Rita Ora, Tom Holland Hosted by  Irina Groshina
Founder of http://pnwbeauty.pro
Owner of https://beautissima.us
https://www.instagram.com/beautissima_usa/
https://www.facebook.com/profile.php?id=100071389130531

Our guest: Lisa Kon
Celebrity nail studio
https://www.lisakon.com
https://www.instagram.com/lisa_kon_

Welcome to the new episode of the PNW Beauty Podcast featuring Lisa Kon, a renowned celebrity nail artist. In this episode, Lisa shares her background and explains why she chose to specialize in nail artistry. She also provides valuable insights into avoiding burnout and attracting clients in the nail industry.

Lisa talks about the unique qualities of her manicure services and reveals her favorite type of manicure. She also discusses some of the most challenging and memorable experiences of her career, including working with celebrities such as Sylvester Stallone's mother, Kendall Jenner, Hailey Bieber, Kate Moss, Zendaya, Rita Ora, Tom Holland, and Justin Bieber.

00:00 Wellcome to the first PNW Beauty Podcast
00:30 Lisa Kon, Celebrity Nail Artist
1:10 Lisa's background
1:40 Why nails?
7:20 How to Avoid Burnout?
10:37 How to attract clients in the nail industry?
21:55 What is unique about your manicure services?
23:07 What is your favorite type of Manicure?
23:30 How does your Manicure?
25:50 Celebrties clients - Silvester Stalone's mother
27:00 Kendall Jenner
31:52 Most stressful situations
38:04 Most difficult Manicure you ever made?
36:45 Manicure for a little girl?
40:00 Travel with celebrities: Kardashians
42:33 Hailey Bieber, Kate Moss, Zendaya, Rita Ora, Tom Holland
43:35 Justin Bieber
44:08 Importance of salon's interior design
45:30 Let's talk money - how much does it cost to open a nail salon?
46:04 Future plans
51:55 First impression of LA


Let’s build a community together to network with fellow beauty artists and business owners in the Pacific Northwest!

SUBSCRIBE FOR FUTURE EVENTS

http://pnwbeauty.pro

]]> Hosted by  Irina Groshina
Founder of http://pnwbeauty.pro
Owner of https://beautissima.us
https://www.instagram.com/beautissima_usa/
https://www.facebook.com/profile.php?id=100071389130531

Our guest: Lisa Kon
Celebrity nail studio
https://www.lisakon.com
https://www.instagram.com/lisa_kon_

Welcome to the new episode of the PNW Beauty Podcast featuring Lisa Kon, a renowned celebrity nail artist. In this episode, Lisa shares her background and explains why she chose to specialize in nail artistry. She also provides valuable insights into avoiding burnout and attracting clients in the nail industry.

Lisa talks about the unique qualities of her manicure services and reveals her favorite type of manicure. She also discusses some of the most challenging and memorable experiences of her career, including working with celebrities such as Sylvester Stallone's mother, Kendall Jenner, Hailey Bieber, Kate Moss, Zendaya, Rita Ora, Tom Holland, and Justin Bieber.

00:00 Wellcome to the first PNW Beauty Podcast
00:30 Lisa Kon, Celebrity Nail Artist
1:10 Lisa's background
1:40 Why nails?
7:20 How to Avoid Burnout?
10:37 How to attract clients in the nail industry?
21:55 What is unique about your manicure services?
23:07 What is your favorite type of Manicure?
23:30 How does your Manicure?
25:50 Celebrties clients - Silvester Stalone's mother
27:00 Kendall Jenner
31:52 Most stressful situations
38:04 Most difficult Manicure you ever made?
36:45 Manicure for a little girl?
40:00 Travel with celebrities: Kardashians
42:33 Hailey Bieber, Kate Moss, Zendaya, Rita Ora, Tom Holland
43:35 Justin Bieber
44:08 Importance of salon's interior design
45:30 Let's talk money - how much does it cost to open a nail salon?
46:04 Future plans
51:55 First impression of LA


Let’s build a community together to network with fellow beauty artists and business owners in the Pacific Northwest!

SUBSCRIBE FOR FUTURE EVENTS

http://pnwbeauty.pro

]]> Irina Groshina Buzzsprout-12377663 Sun, 05 Mar 2023 11:00:00 -0800 3273 beauty, nail, artist, Hailey Bieber, Kate Moss, Zendaya, Rita Ora, Tom Holland 1 2 full false Sara Martinez: How to become an esthetician, sugarist, and lash artist. Sara Martinez: How to become an esthetician, sugarist, and lash artist. This is the first episode of the PNW Beauty Pro podcast.
See the video version on Youtube

Hosted by Irina Groshina
Founder of  PNWBeautyPro,
Owner of Beautissima.

Our guest: Sara Martinez
Owner of Sugar Savy
Licensed Esthetician, Lash Artist, and Sugarist.


We will speak about Sara's path in the beauty industry - how and why to become an esthetician, choose a beauty school and find your first job in the beauty industry, along with how to start your beauty business.

Sara will share insight about beauty marketing on Google, Yelp, Groupon, and Instagram, as well as her favorite brands, training, and certifications.

You will learn how to handle demanding clients and maintain a Work-Life balance.



00:00 Wellcome to the first PNW Beauty Podcast
00:15 Guest introduction - Sara Martinez
01:50 Why become an esthetician?
03:45 How to choose a beauty school?
07:59 Gaps in beauty education
10:45 Work experience outside of the Beauty Industry
12:00 First job in the beauty industry   
14:26 Job burnout
22:24 Why did you start your own business?
25:20 Starting own beauty business - challenges.
25:20 Find the place for your beauty business.
26:40 Bussiness license for your beauty business.
28:08 How to find clients for your beauty business.
28:08 Beauty marketing: Google, Yelp, Groupon, and Instagram
29:30 Giveaways - are they working?
31:10 Discounts - are they worth it?
32:40 Services packages and bundles
34:20 How to handle difficult clients?
37:00 Most and least favorite beauty service
39:32 Can you recommend training and certifications?
43:00 What beauty brands do you recommend?
50:37 Work-Life balance

Let’s build a community together to network with fellow beauty artists and business owners in the Pacific Northwest!

SUBSCRIBE FOR FUTURE EVENTS

http://pnwbeauty.pro

]]> This is the first episode of the PNW Beauty Pro podcast.
See the video version on Youtube

Hosted by Irina Groshina
Founder of  PNWBeautyPro,
Owner of Beautissima.

Our guest: Sara Martinez
Owner of Sugar Savy
Licensed Esthetician, Lash Artist, and Sugarist.


We will speak about Sara's path in the beauty industry - how and why to become an esthetician, choose a beauty school and find your first job in the beauty industry, along with how to start your beauty business.

Sara will share insight about beauty marketing on Google, Yelp, Groupon, and Instagram, as well as her favorite brands, training, and certifications.

You will learn how to handle demanding clients and maintain a Work-Life balance.



00:00 Wellcome to the first PNW Beauty Podcast
00:15 Guest introduction - Sara Martinez
01:50 Why become an esthetician?
03:45 How to choose a beauty school?
07:59 Gaps in beauty education
10:45 Work experience outside of the Beauty Industry
12:00 First job in the beauty industry   
14:26 Job burnout
22:24 Why did you start your own business?
25:20 Starting own beauty business - challenges.
25:20 Find the place for your beauty business.
26:40 Bussiness license for your beauty business.
28:08 How to find clients for your beauty business.
28:08 Beauty marketing: Google, Yelp, Groupon, and Instagram
29:30 Giveaways - are they working?
31:10 Discounts - are they worth it?
32:40 Services packages and bundles
34:20 How to handle difficult clients?
37:00 Most and least favorite beauty service
39:32 Can you recommend training and certifications?
43:00 What beauty brands do you recommend?
50:37 Work-Life balance

Let’s build a community together to network with fellow beauty artists and business owners in the Pacific Northwest!

SUBSCRIBE FOR FUTURE EVENTS

http://pnwbeauty.pro

]]> Irina Groshina Buzzsprout-11758338 Sun, 27 Nov 2022 09:00:00 -0800 3263 1 1 full false