Planned giving is one of those things that lives permanently on the "we'll get to it someday" list, and that someday keeps getting pushed back. But the Great Wealth Transfer is already happening, and nonprofits that aren't at least laying the groundwork are going to miss out on one of the biggest funding opportunities of our generation.

On this week's episode of The Small Nonprofit Podcast, Maria is joined by Tess Conrad, CFRE, a planned giving specialist. We're breaking down the four core components you need to get started, why "planned giving" is actually the wrong term to use with donors, and how to start having legacy conversations without it feeling awkward or morbid.

• Free Planned Giving website guide with examples: www.fullpotentialfundraising.com/freeguide
• Connect with Tess on Linkedin: https://www.linkedin.com/in/tess-conrad-cfre/
• Learn more about done-for-you Planned Giving: https://www.fullpotentialfundraising.com/
• Email Tess at tess@fullpotentialfundraising.com

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

We found the cure for your organizations' "we've always done it this way", and we are sharing it with you today.

On this week's episode of The Small Nonprofit Podcast, Maria sits down with Andrea Silverstone (CEO of Sagesse) and Carrie McManus (Director of Innovation and Programs at Sagesse). Sagesse is a nonprofit working to disrupt the structures of abuse and eradicate domestic violence. Together, they share what it looks like to lead strategically during lean times, how to build psychological safety, and why the path forward, even through a brutal year, is almost always innovation.

• Visit their website: https://www.sagesse.org
• Connect with Andrea: andrea@sagesse.org
• Connect with Carrie: carries@sagesse.org

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

If you've been hearing the word "fractional" thrown around and nodding along like you totally know what it means, this episode is for you. Fractional work is one of the fastest-growing models in the nonprofit sector, and it's not just for fundraising anymore. From HR to finance to communications, fractional executives are stepping in to give small organizations access to high-level expertise they could never afford full-time. But there are a LOT of myths floating around about what fractional is and isn't, and this episode sets the record straight.

On this week's episode of The Small Nonprofit Podcast, host Maria Rio is joined by co-host Caitlin McBride. Together, they break down the fractional model, dispel common misconceptions, and make the case for why embracing fractional leadership could be one of the smartest moves small nonprofits can make right now.

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Fundraising fear is real and it's holding a lot of nonprofit leaders back from doing their best work. Whether it's the dread of being seen as pushy, the worry that donors don't want to hear from you, or the nagging feeling that you're just not "polished" enough, these limiting beliefs are more common than you think. The good news? They're also completely workable. This episode unpacks where fundraising fear actually comes from, why it makes total sense that so many EDs feel this way, and — more importantly — what you can do about it. You'll walk away with concrete strategies for shifting your mindset, showing up more authentically, and building the kinds of donor relationships that actually generate generosity. Spoiler: it has a lot less to do with PowerPoint decks than you'd think.

On this week's episode of The Small Nonprofit Podcast, Maria sits down with Vanessa Baker Rodriguez, a fundraising consultant and coach based in Northern California with a career-long dedication to the sector. Vanessa's work centers on helping nonprofit leaders fundraise with more ease, authenticity, and values alignment — and this conversation is packed with the kind of practical wisdom that executive directors and development staff at any stage can put to work right away.

• Connect with Vanessa: vanessa@bravelyaligned.com
• Free gift: bravelyaligned.com/gift

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

What if the storytelling practices you're using are actually harming the people you're trying to serve? Many nonprofits believe that sharing clients' most traumatic moments is the only way to raise funds, but what's the real cost of this approach? The way we tell stories has consequences far beyond the donation page, like re-traumatizing vulnerable community members, or conditioning donors to expect exploitation, to name a few.

On this week's episode of The Small Nonprofit Podcast, Maria sits down with Diana Farias Heinrich, CEO of Habrá Marketing and creator of the Equastory Framework. Diana shares how a storytelling mistake early in her career, one that put a domestic violence survivor at risk, set her on a mission to transform how nonprofits approach client stories. Together, they challenge the sector's donor-centric storytelling norms and explore what it means to truly center dignity, consent, and community in fundraising. If you've ever felt uncomfortable with how your organization tells stories, or if you're ready to build systems that honor all stakeholders, and not just donors, this conversation is for you.

Visit their website: www.habramarketing.com

Register for the Ethical Nonprofit Summit HERE. 
PS: Here is a code to save $15: FURTHERTOGETHER

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Getting a first meeting with a prospective donor can feel like one of the biggest hurdles in major gifts fundraising, but it doesn't have to. This episode breaks it all down in a way that's refreshingly practical and zero percent intimidating. You'll learn why warm introductions are worth every awkward board conversation, how to follow up without spiraling into anxiety about being "annoying," and why the best thing you can do in the meeting itself is ask great questions and actually listen to the answers. Real stories, real strategies, and a lot of reassurance.

On this week's episode of The Small Nonprofit Podcast, Maria is joined by Caitlin McBride, a Certified Fundraising Executive with over a decade of experience helping small nonprofits make fundraising feel less chaotic and more doable. Together, they walk nonprofit leaders through the full arc of the first donor meeting: from tracking down the right contact to leaving the call with a clear reason to follow up. If major gifts fundraising has ever felt out of reach for your organization, this one's for you.

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

What if the program you've spent years perfecting could fund your nonprofit and serve exponentially more people... without you burning out trying to do it all yourself? Most executive directors don't realize that the SOPs, worksheets, and workflows living in their heads are actually valuable intellectual property that other nonprofits would pay to access.

On this week's episode of The Small Nonprofit Podcast, Maria sits down with Rebecca Britt, founder of Stable Moments, a mentorship program for foster and adopted youth now operating in over 40 locations across the United States. We're breaking down exactly how you can package your proven program model, license it to other organizations, and create a new revenue stream that keeps giving, all while expanding your mission's reach far beyond your local community. Nonprofit leaders tuning in will walk away with a concrete roadmap for assessing whether their program is ready to scale, how to structure a licensing model, and how to start approaching other organizations about adopting it.

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

In this raw and hopeful conversation, you'll hear about the physical and emotional toll of nonprofit leadership and the intentional steps one ED took to not just recover, but to build an entire community dedicated to sector wellness. Laura Istead opens up about recognizing her own burnout, advocating for time off, and discovering the ways that she had normalized her own symptoms of stress. But this isn't just a cautionary tale. It's a blueprint for how nonprofit leaders can break free from the martyr mentality, find their people, and create the joy and connection that makes this work sustainable.

On this week's episode of The Small Nonprofit Podcast, Maria sits down with Laura Istead, Executive Director of Two Wheel View and founder of the Social Sector Club. Laura has spent 15 years in the nonprofit sector and 8 years in executive leadership, and she's learned some hard lessons about what it takes to survive and thrive in this work. Nonprofit leaders will walk away with practical strategies for building peer support networks, recognizing the signs of burnout before it's too late, and understanding why treating yourself with the same care you give your community is essential.

Connect with Laura on LinkedIn: https://www.linkedin.com/in/lauraistead/

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

What if the biggest challenge facing nonprofits isn't moving donors from $100 to $1,000 gifts, but getting people to make their first charitable donation ever? In this episode, we explore a critical gap in the nonprofit sector: getting people to move from non-donors to donors. While fundraisers are experts at cultivating existing donors, very few organizations are focused on helping people become donors in the first place. We dig into why teaching generosity matters, how to lower barriers to entry in philanthropy, and what role nonprofits should play in building a culture of giving that extends far beyond their own fundraising goals.

On this week's episode of The Small Nonprofit Podcast, Maria Rio sits down with John Bromley, founder and CEO of Charitable Impact, a donor-advised fund in Canada that's rethinking accessibility in philanthropy. John shares how he's teaching his own kids about charitable giving, how to build generosity muscles, and why the sector needs to ensure that there are always enough donors in the ecosystem. You'll will walk away with fresh perspectives on how to cultivate generosity as a learned behavior and practical ways to engage potential donors long before they make their first gift.

Connect with John:

• Charitable Impact's website: https://charitableimpact.com
• Social Media: @wearecharitable

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Nonprofit leaders are navigating an exceptionally difficult moment. Political uncertainty, financial uncertainty, the weight of leading through crisis, you name it. It's easy to feel isolated, numb, or like you're carrying it all alone. But the path ahead doesn't have to feel lonely. We're talking about finding your people and creating intentional spaces for joy, connection, and authentic dialogue.

On this week's episode of The Small Nonprofit Podcast, Maria sits down with Frank Velasquez Jr., founder of 4 Da Hood and the Ascending Leaders in Color leadership program. Frank shares practical strategies for accessing joy during challenging times, building meaningful peer networks, and using restorative circle practices to foster healthy conflict and deeper connection. Frank argues that healthy conflict, grounded in agreements, is essential for building trust, understanding, and authentic collaboration. This conversation offers a roadmap for leading with authenticity, vulnerability, and community.

Resources and Links:

• Connect with Frank: frank@4dahood.com
• Visit 4 Da Hood: www.4dahood.com

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Not every nonprofit mission comes with neat, quantifiable results. If your organization works in mental health, activism, research, or addiction recovery, you know that impact isn't always a tidy before-and-after story. But donors still want to understand the difference you're making... So how do you prove your impact when the work is complex, deeply personal, or still unfolding?

On this week's episode of The Small Nonprofit Podcast, hosts Maria Rio and Caitlin McBride tackle one of the biggest challenges small nonprofits face: demonstrating impact without relying solely on statistics. Maria and Caitlin share practical, low-cost strategies to communicate your value to donors, funders, and your community. From candid smartphone videos to emotionally resonant storytelling, you'll learn how to make your impact visible, even when it feels invisible.

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

What do you do when a government shutdown threatens to leave 70% of the families you serve without food? For Growing Up Green Charter Schools in Queens, New York, the answer was clear: respond immediately, mobilize resources fast, and support their community without losing sight of their educational mission.

In this episode of The Small Nonprofit Podcast, Caitlin McBride sits down with Erin Acosta, Director of Family Engagement and Communications at Growing Up Green Charter Schools. Erin shares how her team packed over 1,000 bags of groceries in just one month, mobilized volunteers across four school buildings, and secured emergency funding, all while maintaining their core educational programs. This conversation offers a powerful blueprint for any nonprofit facing the question: "Is this mission drift, or is this what our community actually needs right now?"

Visit their website: www.gugcs.org

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Armando hears the same heartbreaking story over and over: talented Latinas been doing their white boss's job for years, training replacement after replacement, but they're never considered for the promotion because they "lack training." Meanwhile, mainstream fundraising conferences and training programs are designed for wealthy organizations, ignoring the small and medium-sized Latino nonprofits that desperately need support. The result? A sector where Latino leaders are systematically kept out of decision-making roles while being exploited for their labor, passion, and proximity to community.

Armando Zumaya, a 40-year fundraising veteran, is the founder of Somos El Poder, the first Latinx fundraising institute in the United States. He doesn't hold back as he exposes the tokenization, invisibility, and structural barriers that Latinx fundraisers face daily. Armando isn't just here to call out the problem. He's building the solution. In this episode, nonprofit leaders will understanding why creating their own infrastructure, being bold, demanding board diversification, and investing in fundraising are acts of resistance and survival.

Continue the discussion with Armando:

• Visit their website or send an email to armando@somoselpoder.org

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Feeling overwhelmed by current challenges in the nonprofit sector? In this episode, host Maria Rio sits down with Robyn Schwartz, historian-turned-fundraiser and co-founder of Dumbo Octopus Consulting, to explore how understanding historical patterns can help nonprofit leaders navigate today's uncertainty.

Robyn draws striking parallels between our current moment and the 1920s, explaining how cyclical patterns of economic instability, political shifts, and resource scarcity repeat throughout history—and what we can learn from them. She shares the powerful story of Canada's 1970 Abortion Caravan and the 18-year grassroots movement that led to landmark reproductive rights, demonstrating why playing the long game matters.

Connect with Robyn here: https://dumbooctopusconsulting.com/

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Ever wondered why some donors stick around for decades while others disappear after one gift? Join Maria Rio and Caitlin McBride as they break down the eight psychological and social reasons people actually donate to nonprofits. They tackle everything from the power of peer-to-peer fundraising (hint: 80% are brand new donors) to why guilt-based appeals only work once, why your 50th anniversary isn't a fundraising strategy, and how to diagnose exactly where your donor retention is leaking. If you've ever wondered why people aren't giving to your organization despite doing great work, this episode gives you the framework to stop guessing. 

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Nonprofits are constantly told to “tell powerful stories” to move donors, but what happens when those stories come at the expense of the people you serve? In this episode, we dive into the messy, important questions behind ethical storytelling: consent, power, and what it really means to honor people’s dignity in your fundraising and communications. Maria and Ceallaigh unpack how photos and personal narratives have historically been used in extractive, colonial ways, and why “we got a signed form” is not enough. 

On this week’s episode of The Small Nonprofit Podcast, Maria Rio sits down with Ceallaigh Smart, Executive Director of Print the Love and Haiti Outreach. Ceallaigh shares how Print the Love has given over 17,000 photos in 27 countries without keeping copies and what that kind of values-driven approach can teach any organization about consent, autonomy, and trust. Nonprofit leaders will walk away with practical ideas on how to audit their current storytelling, start real conversations with their communities, and build policies that center dignity. 

Resources and Links 

• Guest: Ceallaigh Smart, Executive Director of Haiti Outreach & Founder of Print the Love. Connect with our guest, Ceallaigh Smart or send your inquiries to hello@printthelove.org 

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Ever wondered how to critique the nonprofit sector while leading an organization within it? 

Join Maria Rio for a conversation with Amber Hamilton, President and CEO of the Memphis Music Initiative, who went viral for saying what every nonprofit leader thinks but won't say out loud. 

Amber shares why humor became her weapon of choice; creating satirical videos that called out philanthropy's racist funding practices, absurd application processes, and performative accountability measures. She is simultaneously running a grant-making organization that proves it can all be done differently. She tackles the real price Black women pay for speaking truth to power, why somebody has to be willing to say "the emperor is wearing no clothes," and how telling the truth (even when it's uncomfortable) ultimately works in your favor.

Because if one more data sheet or think piece was going to change philanthropy, it would've happened by now. 

Resources:

• Connect with Amber Hamilton on LinkedIn
• Memphis Music Initiative YouTube Channel- where the viral satirical videos are hosted
• Amber Says The Things - Amber's speaking and coaching website
• Memphis Music Initiative Website

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Ever wondered why your nonprofit's email list is stuck at 400 contacts after decades of work? Join Maria Rio for a conversation with Jess Campbell, founder of Out in the Boons, who shares an uncomfortable truth: your email list is probably shrinking right now, and it's kneecapping your fundraising. Jess shares why email is 9-10 times more effective than social media, creative list-building tactics beyond event sign-ups, and how to shift from boring organizational updates to thought leadership content people actually want to read. She introduces the "loop method" for steady growth, tackles the "won't weekly emails be too much?" fear, and challenges nonprofits to stop staying silent on issues their communities care about.  

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

What's the one thing you wish the public understood better about the problem you're solving? 

That gap between what people know and what you wish they knew? That's your narrative change work, and it should be driving every communication decision you make. 

On this week's episode, we break down how small nonprofits can stop reacting to headlines and start shaping the conversation around the issues they care about most. 

Maria sits down with Dimitrios Kalantzis, a nonprofit strategist, communications expert, and former journalist with 10 years of experience covering public affairs. From the "if only people knew" framework to treating your organization as essential reading, this conversation will help you change hearts and minds with confidence and clarity. 

Changing Hearts and Minds- The Highlights: 

1. Your nonprofit should function as its own media organization. With traditional journalism struggling and public affairs reporting declining, nonprofits have an opportunity to fill critical gaps. When supporters sign up for your newsletter, they should feel like you're essential reading on your issue. 
2. The "if only people knew" test reveals your narrative strategy. Every nonprofit leader has thought "if only the public knew [blank]." That gap between what people understand and what you wish they understood? That's your narrative change work. Let it guide your communications strategy. 
3. Lead by showing others how to think about the issue. Don't just react to how criminal justice, education, or homelessness is being discussed. Be the organization that demonstrates how we should be thinking about these problems in 2025 and beyond. 

Actionable Tips for Nonprofits to Changing Hearts and Minds: 

1. Lead with your strategic plan. Before commenting on any external event, ask: Does this align with our strategic plan? Is this serving our mission or confusing it? Your strategic plan should be your compass for every communications decision. 
2. Identify your "if only people knew" moment. What's the one thing you wish the public understood better about your issue? Write it down. That's your narrative change work, now build your communications strategy around closing that gap. 
3. Treat your newsletter like essential journalism. Position your organization as the go-to source on your issue. Share what you're learning, be transparent about challenges, and fill the gaps that traditional media is leaving behind. 
4. Bridge back to your message. When a news event pops off, you don't have to address every question or debate. Stay on message even if it feels repetitive to you, your audience needs to hear it. 
5. Don't engage with bad faith arguments. If someone is asking a question designed to distract or derail the conversation, don't take the bait. You only get pulled into the mud. Redirect to your core message or ignore it entirely. 

About Dimitrios Kalantzis (he/him)

Dimitri is a nonprofit strategist and copywriter who helps small teams raise more money by getti

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

There's a reason some fundraising stories feel easier to tell than others. Stories about animals, "grateful" clients, and non-political solutions raise money quickly because they tap into what donors already believe about who deserves help. But what happens when those easy stories erase the complexity and humanity of the people you actually serve? 

On this week's episode of The Small Nonprofit Podcast, host Maria Rio sits down with Esther Lee, a fundraising and equity strategist who's part of the inaugural Community-Centric Fundraising Global Council and a leader of the Asian Fundraisers in Canada Collective. 

The Highlights: 

• The "Ideal Victim" Framework: Esther introduces sociologist Nils Christie's concept of who society deems "deserving" of compassion; those seen as weak, vulnerable, respectable, and harmed by a clearly bad offender. Sound familiar? Nonprofits unconsciously replicate these biases every time we sanitize stories to make donors comfortable. 
• The Dog Campaign That Never Was: When Esther and her team of survivors gave extensive input on an intersectional campaign, the contractor delivered a direct mail piece featuring a cartoon dog. The entire appeal hinged on the shelter's pet program, completely erasing the refugee, immigrant, harm-reduction clients they actually served. It would've raised money but she refused to send it. 
• What Gets Left Out When You Lead with Pets: Every time Esther talked about the shelter's pets, donations poured in. But when she talked about systemic poverty, substance use, or the reality of being a newcomer survivor in Toronto's housing crisis? Uneasiness. The pattern revealed who donors saw as "deserving" of help or not. 
• Audit Your Storytelling Practices: Esther challenges listeners to look at who gets featured in newsletters, grant applications, and appeals. Are you sharing the full scope of challenges? Or are you scared to talk about complexity because you're trying to cultivate a donor base that wants simple stories? 
• The Cost Beyond Revenue: If you only measure success by money raised and ignore the trust you're losing with your community, staff, and the people you serve—that's a cost you can never fix. Esther asks: What metrics are you using? And who are you leaving out of your stories? 

Resources and Links: 

• Connect with Esther Lee on LinkedIn or visit Elevate Philanthropy Consulting. You can also read Esther's article here: "You're Not Feeling Imposter Syndrome, You Are an Imposter: Identity and Belonging in Nonprofit Work" 

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

What happens when the money your organization needs comes with a muzzle attached? In this bold and necessary conversation, Maria and Caitlin tackle one of the most uncomfortable truths in the nonprofit sector: funders using their financial power to silence organizational advocacy and control community narratives. 

On this week's episode of The Small Nonprofit Podcast, co-hosts Maria Rio and Caitlin McBride don't hold back as they share real stories of organizations facing pressure to stay quiet, stay neutral, and stay safe in exchange for funding. From the Ontario Trillium Foundation's anti-advocacy clauses to prolific donors demanding ideological alignment, this episode exposes how censorship happens behind closed doors and what nonprofit leaders can do to protect their mission. 

If you've ever felt pressured to soften your stance, avoid political issues, or accept funding that made you uncomfortable, this conversation will validate your concerns and give you practical strategies to stand your ground. Because serving your community means advocating for your community, even when it costs you. 

The Highlights: 

• The OTF investigation: How political appointments led to anti-advocacy clauses in funding agreements, and how public pressure eventually got them removed 
• Real consequences of saying "yes": Caitlin shares the personal story of turning down a longtime funder whose new agreement would have muzzled not just the organization, but individual staff and board members from speaking out 
• The Band-Aid trap: Why organizations that don’t advocate for systemic change end up keeping communities in cycles of dependency 
• When politicians weaponize nonprofits: Examples of how elected officials use organizations for photo ops and political gain while simultaneously trying to control their messaging 
• The performativity problem: How organizations publicly claim values they privately compromise through the funding agreements they sign 

 Resources and Links: 

• Gabe Oatley's investigation into Ontario Trillium Foundation's anti-advocacy clauses  
• Connect with our cohost, Caitlin McBride 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

What is it like to lead a nonprofit when you’re constantly being told you’re “too much” of one thing and “not enough” of another? On this week’s episode of The Small Nonprofit Podcast, Sharonne Navas shares what it’s been like to navigate a predominantly white sector as a first-gen American Latina. With experience spanning organizations like Para Los Niños, Ayuda, NARAL Pro-Choice America, and national justice movements, Sharonne names what it means to do deeply political work in a sector that loves to pretend it’s “neutral”. 

Maria sits down with Sharonne — co-founder and Executive Director of the Equity and Education Center in Seattle and a longtime advocate, organizer, and policy leader — to talk about identity, race, and power in nonprofit leadership. Nonprofit leaders will walk away with language to describe what they’re experiencing, validation that they’re not imagining it, and practical ideas to lead in ways that centre community, democracy, and their own humanity. 

The Highlights 

• Living in the “in-between” as a Latina ED – Sharonne reflects on growing up as the first American-born child of Central American immigrants, never feeling quite “Latina enough” or “American enough,” and how that plays out in mostly white nonprofit spaces. 
• Racism and tokenism in fundraising – From being treated as a bilingual “two-for-one” hire to working with wealthy donors, Sharonne names the microaggressions and structural issues that racialized leaders face in development and leadership roles. 
• Why nonprofits are inherently political – Sharonne challenges the idea that nonprofits should be “non-political,” framing our work as resistance in systems where governments have stepped back from their responsibilities to marginalized communities. 
• Democracy, philanthropy, and power – Drawing on her policy and advocacy work, she unpacks the contradictions of billionaire philanthropy. 

Resources and Links 

• Connect with our host, Maria Rio 
• Connect with our guest, Sharonne Navas 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

The nonprofit sector is facing a “polycrisis”. In this candid conversation, we unpack how simultaneous shocks (policy shifts, funder chill, shrinking donor pools) are reshaping civil society and what small nonprofits can do to adapt. We talk about building durable strategies instead of episodic crisis responses, and how to make decisions that protect mission over ego. Just as importantly, we get real about leadership wellbeing: navigating fear, staying in productive tension, and knowing when to step back. You’ll hear concrete ways to hold both urgency and care without burning yourself out or your team. 

On this week’s episode of The Small Nonprofit Podcast, host Maria Rio sits down with consultant and movement leader Rachel D'Souza, founder and principal of Gladiator Consulting and a member of the Community-Centric Fundraising Global Council. Together, they explore how nonprofit leaders can stay grounded, collaborative, and courageous in uncertain times, and what this moment asks of all of us. 

The Highlights: 

• Polycrisis = this is a structural reset, not a blip. Multiple shocks are hitting at once, from government pullbacks to donor-consolidation trends; this reset requires long-term strategy, not perpetual crisis appeals. 
• Leadership in ambiguity: Discomfort isn’t the same as harm; staying in relationship through tension is a core leadership skill right now. 
• Mission over ego: When resources shift, leaders may need to right-size, share services, merge, or even sunset, to preserve gains made. 
• Wellbeing as capacity: The sector isn’t well; leaders need practices that keep them resourced enough to make hard, long-horizon decisions. 
• Values alignment matters: If we claim justice externally, our internal policies and culture must reflect it. 

Actionable Tips for Nonprofits: 

• Create a “durability plan,” not just a crisis plan: Define 12–24 month funding scenarios, decision triggers (e.g., reserves level), and pre-agreed pivots (program pause, shared HR/finance). 
• Normalize productive tension: Add a “discomfort check” to meetings: name what feels hard, distinguish discomfort from harm, and agree on the next experiment. 
• Protect leadership capacity: Set non-negotiables (quiet hours, coverage plans, reflective time). Model boundaries so the team believes you mean it. 
• Align inside practices: Audit internal policies (pay equity, leave, flexibility) to match your external equity commitments. Then share that story with donors. 

Resources and Links: 

• Guest: Rachel D'Souza— Founder & Principal, Gladiator Consulting 
  • Website:

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

If you’re tired of chasing dead-end applications or hearing “we don’t accept unsolicited proposals,” this episode is for you. We dig into how to build a smarter pipeline by prioritizing funders that welcome new grantees. Then we tackle the myth of “hard-to-fund” programs (arts, advocacy, civic education, etc.) and show you how reframing your work to match donor priorities can unlock dollars without changing your programming. 

On this week’s episode of The Small Nonprofit Podcast, grant expert DeaRonda Harrison shares practical ways small and mid-sized nonprofits can sharpen their prospecting and reposition “tough” programs, especially in shifting political climates. You’ll learn how to identify real opportunities, speak to funder focus areas, and package your outcomes in ways that resonate. 

The Highlights 

• Prospect where the odds are real: Use research tools to identify funders who funded new grantees last year and build your pipeline around them instead of chasing closed doors. 
• Positioning beats “hard-to-fund”: No program is inherently unfundable; reframe outcomes to align with funder interests. 
• Mindset shift for momentum: Swap “our program is hard to fund” for “we haven’t matched the right funder-message fit, yet.” 
• Save time, increase wins: Stop spending time on “no unsolicited proposals” and redirect to open, new-grantee-friendly funders. 

Actionable Tips for Nonprofits 

• Start your list with “new grantees” filters: Find 20–30 funders who added new organizations last year; prioritize by alignment and deadlines. 
• Write a 1-paragraph positioning brief: For each program, list the community problem, your outcome, and 1–2 crosswalks to current funder priorities (e.g., “street outreach → community building”). 
• Qualify fast: If a funder is closed to unsolicited proposals and has no pathway to connect, park them for later and move on. 
• Collect proof points: Gather quotes, stories, or early indicators (surveys, sign-ups, attendance) that validate your reframed outcomes. 

Resources and Links 

• Connect with our host, Maria Rio 
• Connect with our guest, DeaRonda Harrison 
• DeaRonda’s website  
• Support our show. We are fully self-funded! 
• Watch this episode on YouTube 
• Need help with your fundraising? 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

From Donor-Centric to Community-Centric: Building Equity Into Fundraising 

Most “best practices” put donors and boards at the top of the pyramid - and everyone else (staff, volunteers, service users) at the bottom.  

In this episode of The Small Nonprofit Podcast, Maria Rio breaks down the shift from donor-centric to community-centric fundraising and why this change is key to building a more equitable nonprofit sector. 

Maria unpacks how covert white supremacy shows up in nonprofit culture, from “tone-policing” to donor hero narratives, and what it looks like to root those habits out in everyday fundraising. She also shares how fundraisers can start bringing donors into these conversations—challenging outdated ideas about overhead, pushing back on problematic donations, and transforming donors into real partners for justice. 

Maria shares the mindset, tools, and examples every fundraiser needs to move from good intentions to meaningful action—without burning out or compromising their values. 

Community-Centric Fundraising in Nonprofits - The Highlights: 

• Why community-centric fundraising is more than a trend; it’s a reimagining of how nonprofits build power and impact. 
• The hidden ways white supremacy culture shows up in fundraising practices (and how to spot them). 
• How to have respectful but firm conversations with donors about overhead, dignity, and equity. 
• Why “no” can be the most ethical and mission-aligned answer to a donation. 
• How to turn donors into true advocates and allies for systemic change. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

Community-Centric Fundraising in Nonprofits – 5 Actionable Tips:  

• Audit your fundraising practices — Identify donor-centric habits that center wealth instead of community. 
• Educate your donors — Share resources like the Community-Centric Fundraising Hub and invite donors to learn alongside your team. 
• Challenge problematic donations — Ask: “Does this gift align with our mission and values?” before saying yes. 
• Talk openly about overhead — Frame it as the cost of doing meaningful, sustainable work—not a burden. 
• Reframe donor relationships — Position them as collaborators in social change, not saviors. 

 Resources and Links 

• Community-Centric Fundraising Hub 
• Vu Le’s Nonprofit AF Blog 
• Connect with Maria Rio on LinkedIn 
• Support The Small Nonprofit Podcast — we’re fully self-funded! Donate here 
• Watch this episode on YouTube 

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Grants look easy from the outside: download a form, fill it in, wait for the cheque. In reality? Cold applications rarely convert, and the magic happens off the application portal. On this week’s episode of The Small Nonprofit Podcast, Maria Rio and co-host Caitlin McBride unpack why grants are not the quick win many organizations expect and how a single 15-minute call can completely change your pitch, and your odds. We break down what funders won’t put on their website, why most “perfect fit” applications still miss, and how to flip your process from “apply first” to “build trust first.” If you’ve been told to “just send more grants,” but aren’t seeing the results you want, this one’s for you. 

Grant Writing for Nonprofits - The Highlights: 

1. Cold grants rarely win funds 
   Caitlin shared a study by grant consultant Valerie Grant that analyzed 270 grants over 19 months. When organizations submitted cold applications with no prior connection, the approval rate was 7 percent. That means 93 percent were denied. High volume without strategy burns time. 
2. Relationships exponentially increase your odds 
   When there was prior contact or a relationship, the approval rate rose to 17 percent - a 140 percent increase. Funders often clarify fit, timing, and budget in conversation. Sometimes the formal application follows an informal yes. 
3. Expect a 12-to-18-month runway 
   Grants are a long game. Many wins come after a first rejection, a feedback loop, and a re-application in the next cycle. Most funders have fixed windows, internal review processes, and shifting priorities that you cannot rush. Plan your efforts and your expectations accordingly. 
4. Do not build your budget on speculative grants 
   Caitlin is conservative: she only budgets grants that are multi-year or renewed reliably with active stewardship. If you base a program plan on a hoped-for grant and it does not land, the fallout can be severe. 
5. Capacity and clarity come before hiring a grant writer 
   A grant writer cannot save a weak system. You need a clear project or program, measurable outcomes, data collection, stories, and a stewardship plan. Your website must make you findable and credible; you should post annual reports, impact stats, audited financials, and real stories. Funders do their homework. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

Grant Writing for Nonprofits – 3 Actionable Tips:  

1. Call before you apply 
   Use staff and board networks or mutual LinkedIn connections to secure a warm intro. Go in to validate: Are we a fit right now? What range makes sense? Which program aligns best? You will learn things not listed online and avoid misaligned applications. 
2. Measure the right inputs 
   Track leading metrics, not just submissions; track the number of funder calls, touch points, impact

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

A four-day work week is not a gimmick. Done right, it can reduce burnout, stabilize output, and help you keep great people. Our guest today shares that after two years of doing a 4-day work week model, they saw a 46% increase in staff morale and wellbeing. This is only one of the many amazing benefits Imagine Canada has seen! 

In this episode of The Small Nonprofit Podcast, Maria Rio sits down with Jodene Baker, Vice President of Research, Advocacy and External Relations at Imagine Canada. Jodene oversees national research and policy efforts supporting Canada’s nonprofit sector. Imagine Canada also builds tools like Grant Connect and advocates federally to strengthen the sector. Maria and Jodene discuss the challenges of starting, decent work practices, and how to measure the unmeasurable. 

4-Day Work Week for Nonprofits - The Highlights: 

1. Why try a four-day week in the first place 
   The sector is stretched: lower average pay, rising demand, and chronic burnout. Imagine Canada saw the same internal pressures and chose to test a four-day week to improve staff wellbeing and retention while holding impact. 
2. Their model is 100 percent pay, 80 percent time, 100 percent outcomes 
   Imagine Canada works Monday to Thursday and closes Fridays. There is no pay cut and no compressed schedule. This pilot began in January 2023 and is now extended through 2026. It remains a pilot so they can keep measuring and adjust if needed. 
3. Preparation made the shift workable 
   They joined the Four Day Week Global pilot, created a cross-functional staff group, set clear goals, and defined success metrics. They also cleaned up calendars: 
   • Audited and shortened meetings 
   • Made Monday afternoons meeting-free internally 
   • Blocked Fridays well in advance to build the habit 
4. Measured results: wellbeing up, sick days down, impact stable 
   They track roughly 50 metrics across wellbeing, productivity, and outputs.  
5. Recruitment and retention improved 
   Candidates now cite the four-day week as a reason to apply. Staff attrition has dropped exponentially.  

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

✨ Key Quote 

“The four day work week is a tactic - to help tackle wellbeing and equity challenges without needing to increase wages.” – Jodene Baker 

4-Day Work Week for Nonprofits: 3 Actionable Tips:  

1. Do a calendar cleanse before you change schedules 
   Remove or shorten recurring meetings. Pilot a no internal meetings block on Friday and a second block on Monday afternoon. This builds focus time, reduces context switching, and makes a four day schedule realistic. 
2. Decide your goals and metrics first 
   Be clear about what you want to improve and what must be protected. Examples: morale, sick days, turnover, core outputs, donor response times. Build a

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

When a nonprofit faces a full board turnover, staff departures, and community outrage all at once, most Executive Directors want to run away. Nina Horvath stayed. 

In this episode of The Small Nonprofit Podcast, I sit down with Nina Horvath, Executive Director of the Coastal Jazz and Blues Society, producers of the Vancouver International Jazz Festival. Years ago, Nina joined Coastal as their ED just two weeks before a contentious AGM that resulted in a complete board shake-up. What followed was months of turmoil, community mistrust, and staff uncertainty. Through transparency, communication, and stubborn resilience, Nina helped guide the organization back to stability. Her leadership built psychological safety, trust with the community, and provided much-needed calm through the storm. 

Governance Crisis in Nonprofits - The Highlights: 

1. Transparency is your anchor in chaos 
   Closed doors fuel suspicion. Nina used weekly all-staff meetings and open communication so people knew what was happening and why. 
2. Community needs a seat at the table 
   Quarterly town halls gave members and musicians space to ask questions, share feedback, and hold leadership accountable. 
3. A transition board can stabilize governance 
   A small, mixed transition board of former members and community reps helped build the path forward in a collaborative way. 
4. Funders will stick with you if you are honest 
   One-on-one check-ins with major funders, plus a clear plan forward, kept support intact. 
5. Leadership in crisis is about trust, not perfection 
   Nina second-guessed herself early. Her advise to her past self would be to ground decisions in values and move at the speed of trust. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

Governance Crisis in Nonprofits: 3 Actionable Tips  

1. Set steady communication rhythms: 
   Hold weekly all-staff check-ins and regular board updates. Silence invites rumors. 
2. Create public accountability moments: 
   Run quarterly community updates or town halls. Share progress and the messy middle. Visibility builds credibility. 
3. Ask for help sooner: 
   Bring in mentors, peers, or advisors. Outside perspective keeps you from carrying it alone. 

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

The 2025 Changemaker Wellbeing Index Report shows that 30% of nonprofit workers are experiencing food insecurity. This new study confirms what so many in our sector already feel every day: burnout, financial strain, and constant pressure. 

In this episode of The Small Nonprofit Podcast, Maria Rio is joined by Caitlin McBride, CFRE, a fundraising executive with over a decade of experience. Together, they unpack Future of Good’s 2025 Change Maker Wellbeing Index and what it reveals about food security, mental health, and overall wellbeing across Canadian nonprofits. 

Burnout in Nonprofits - The Highlights: 

1. We’re not in alignment with our values 
   The study found that about 30% of nonprofit staff are experiencing food insecurity. Many organizations try to fight poverty in the community while it is happening inside their own four walls. 
2. Wellbeing is alarmingly low 
   In arts, culture, and recreation, nearly half of staff reported poor wellbeing. Government-linked organizations like schools and hospital foundations reported lower but still concerning rates. 
3. Leadership and frontline experiences are different 
   About half of entry-level and frontline staff reported poor wellbeing, compared to about 30% in senior leadership. Power, pay, and job security shape stress in very different ways. 
4. Turnover creates sector-wide brain drain 
   More than 70% of entry-level staff who quit nonprofit roles leave the sector entirely. That is loss of experience, momentum, and future leadership. 
5. The future of the sector is at risk without change 
   If early-career staff burn out and leave, organizations lose continuity and capacity. Sustainable missions require sustainable workplaces. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

✨ Key Quote 

“Doing good does not put food on the table. Just because someone wants to make a difference does not mean it should come at the expense of their health or financial security.” – Caitlin McBride 

Burnout in Nonprofits: 3 Actionable Tips  

1. Compete on decent work 
   If salary increases are limited, pull other levers: four-day work weeks, flexible schedules, real time off, meeting caps, and workload boundaries. However, if you can raise pay do it. 
2. Invest in systems for stability 
   Track attrition, build simple budgets, create documented processes, and plan beyond year-end. Stable systems reduce chaos and protect staff wellbeing. 
3. Make wellbeing a core sustainability strategy 
   Treat staff health and security as mission-critical. Align internal practices with external values so your team experiences the dignity your programs promise. 

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Small nonprofits deserve BIG support. However, many fundraisers stumble while trying one to one relationships with major donors without it feeling fake, forced, or transactional.  Fundraising is not sales; it is matchmaking. At the heart of every major gift is a shared why: the values and experiences that connect you, your mission, and your donors. 

In this episode of The Small Nonprofit Podcast, Maria Rio breaks down how small nonprofits can shift their mindset about major gifts, move past common fears, and start building authentic, lasting relationships with donors. 

Major Gifts for Small Nonprofits: The Highlights 

1. Fundraising Begins With Your Why
   Donors are not just buying into what your organization does - they are connecting with why you do it. Leading with your “why” helps you find alignment and build deeper trust. 
2. Limiting Beliefs Hold Fundraisers Back 
   Common fears like "I don’t know how to ask," "I don’t know wealthy people," or "fundraising feels like begging" stop many from even trying. Naming and reframing these beliefs is the first step to moving past them. 
3. Fundraising Is Not Begging - It Is Partnership 
   Begging means asking for something in exchange for nothing. Fundraising is offering donors a chance to live in alignment with their values and invest in the world they want to see. Lean into the psychology of fundraising. 
4. Rejection Is Not the End 
   A no does not mean rejection of you or your cause - it simply means the timing or priority is not right for the donor. Every no gets you closer to a stronger yes. 
5. Communication Goes Beyond Words 
   How you show up matters more than a perfect script. Your tone, presence, body language, and ability to listen all play a bigger role in building donor confidence and connection than memorized lines. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

✨ Key Quote from Maria: 
"Fundraising is not about convincing someone to give - it is about connecting them to a mission they already care about." - Maria Rio 

Major Gifts for Small Nonprofits: 3 Actionable Tips 

1. Reframe Fundraising as Matchmaking 
   Think of yourself as the bridge between a donor’s values and your cause. You are not selling - you are introducing two parties who already belong together. 
2. Use the FORM Framework to Build Rapport 
   Ask about Family, Occupation, Recreation, and Material interests to find common ground. Share about yourself too so it feels like a genuine relationship, not an interview. 
3. Anchor Every Ask in a Clear Story 
   Focus on one problem, one solution, one result, and one impact. This keeps the conversation simple and powerful while helping donors clearly see the role they can play.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Growing your organization is about smarter, easier touchpoints. It’s about how small nonprofits can show up where people already are, build real connection, and grow a brand that attracts donors, partners, and advocates. 

In this episode of The Small Nonprofit Podcast, host Maria Rio is joined by Christa Stelzmuller, Chief Technology Officer at Charity: Water. Christa brings a wealth of experience leading technology, product, and data innovation at one of the world’s most recognized nonprofits. Together, they dig into how nonprofits can use technology and partnerships to deepen empathy, engage new audiences, and grow sustainable revenue. 

Audience Building for Nonprofits: The Highlights 

1. Nonprofits don’t need to compete for scraps: 
   The real opportunity is to expand generosity overall. Whether through brand partnerships, tech, or social enterprise models, the sector wins when the giving pie gets bigger. 
2. Trust is a built-in nonprofit advantage: 
   Strict reporting and transparency requirements give nonprofits credibility that influencers or corporations cannot always guarantee. 
3. Technology can drive revenue, not just costs: 
   At Charity: Water, tech is seen as a way to build donor products, deepen engagement, and grow giving - not just an overhead line item. 
4. Partnerships are powerful growth tools: 
   From influencers to retail experiences, nonprofits can use creative partnerships to show up in everyday spaces where people already spend their time and money. 
5. Long-term sustainability matters: 
   Unlike corporate campaigns, nonprofits are designed to deliver solutions that last. We’re experts at building trust with communities and donors who want to see their dollars have real staying power. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

Audience Building for Nonprofits: ️ 3 Actionable Tips 

1. Know your audience 
   Get clear on who you are trying to reach and where they spend their time. Local nonprofits may focus on community events, while larger ones might lean on digital strategies. 
2. Experiment with partnerships 
   You don’t need a global brand to start. Partner with a coffee shop, an influencer, or a local business to amplify your message and create new touchpoints. 
3. Lead with transparency 
   Share stories, impact data, and even challenges openly. Donors want to see not just where their money went, but how it created change. 

Resources and Links

• Connect with our host, Maria Rio 
• Connect with our guest, Christa Stelzmuller 
• Check out Charity: Water website! 
• Watch this episode on YouTube

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Storytelling is the heartbeat of nonprofit fundraising - and now, AI is giving organizations new ways to capture and share those stories while still keeping a human touch at the center. 

In this episode of The Small Nonprofit Podcast, Maria Rio sits down with Gustavo Zylberberg, Co-founder and CEO of Vitalcy, an AI-powered alumni engagement platform helping nonprofits reconnect with their communities, strengthen relationships, and unlock new donor support. 

AI Storytelling in Nonprofits - The Highlights: 

1. Bandwidth is the biggest barrier 
   Most nonprofits are not resisting AI - they are just stretched too thin to explore it. Lack of time and staff capacity is the real challenge. 
2. AI strengthens community ties 
   When used well, AI can capture and amplify personal stories that reconnect alumni or past participants with a mission, turning memories into renewed engagement and donor support. 
3. Fear is normal, but not permanent 
   Nonprofits may hesitate because AI feels overwhelming or too big. Starting small and experimenting is the best way to push past fear and discover practical value. 
4. Ethical storytelling still matters most 
   AI can make processes faster, but human review and dignity safeguards are critical. Technology should enhance authenticity, not replace it. 
5. AI is an enabler, not a replacement 
   Just like the internet transformed nonprofit work, AI is becoming part of daily operations. But the human relationships at the heart of fundraising will always remain. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

✨ Key Quote 

“Fundraising is human work at its core. AI should never erase that – it should help nonprofits do it more authentically, more efficiently, and at greater scale.” – Gustavo Zylberberg

Actionable Tips for Nonprofit Leaders to Harness AI Effectively: 

1. Start small with curiosity 
   Go into tools like ChatGPT and ask simple questions about how they might make your job easier. You don’t need to overhaul everything, just dip your toes. 
2. Train AI on your organization’s own messaging 
   Whether it is appeals, alumni stories, or newsletters, the more you feed AI about your nonprofit, the more useful and accurate it becomes. 
3. Pair efficiency with authenticity 
   Use AI for first drafts or systems support, but keep a human voice and review in your storytelling. The goal is not speed for its own sake, but deeper connection with your community. 

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Your top donors don’t just write big cheques; they could be folding newsletters in your conference room every Tuesday or serving on your board for the third consecutive year.

In this episode of The Small Nonprofit Podcast, we're exploring on what it means to steward supporters through a Community-Centric Fundraising lens. We're sharing ways we’ve shown gratitude to people who show up for your mission with time, talent, advocacy, and yes, dollars too. We challenge the traditional approach of stewarding people based solely on gift amounts and explore who really deserves your high-touch attention (spoiler: it's not just your $1,000+ donors).

1. Volunteers Are Major Donors in Disguise

Your regular volunteers are often contributing the equivalent of $15,000-$60,000 in staff time, yet most organizations don't steward them like major donors. That volunteer who designed your website for free? That's a $15,000 gift that deserves the same recognition as a financial contribution of that size.

2. Monthly Donors Deserve VIP Treatment

Even a $5 monthly donor should be in your major giving category. These supporters show incredible commitment and loyalty, and research shows they're likely to increase their giving over time. Plus, they're your best candidates for additional campaign gifts and planned giving opportunities.

3. Your Staff Are Subsidizing Your Mission

Every nonprofit staff member is essentially making a $20,000-$30,000 gift by accepting below-market wages. During the current hiring and retention crisis, treating staff with the same stewardship approach you'd use for major donors isn't just nice. It's smart business.

4. Longevity Matters More Than Single-Year Giving

A donor who's given $100 for five consecutive years is more valuable than someone who gave $500 once. Length of relationship and consistency of support are stronger indicators of future giving potential than one-time gift amounts.

5. Meaningful Stewardship Is About Connection, Not Cost

The most impactful stewardship often costs very little. A quick, personal email sharing a story you just heard can be more meaningful than an expensive branded gift. Authenticity trumps fancy materials every time.

Resources and Links

o   Connect with our host, Maria Rio

o   Connect with our cohost, Caitlin McBride

o   Support our show. We are fully self-funded!

o   Watch this episode on YouTube

o   Need help with your fundraising?

o   Liked this episode? Have an idea? Send us a text HERE :)

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Is your nonprofit struggling to turn DEI intentions into meaningful action?

Fear, burnout, and performative allyship often hold us back from creating truly equitable organizations. But what if we could move beyond discomfort into sustainable change?

In this episode, Maria sits down with Jonathan Meagher-Zayas, an equity educator and nonprofit consultant, to explore the real reasons why DEI work stalls and how to finally make it stick. They discuss power dynamics, fear of being "canceled," the broken board structure, and how small nonprofits can lead with community and strategy at the center.

Justice Work in Nonprofits: – The Highlights:

• Why traditional nonprofit boards are “a dysfunctional hot mess” (his words 😆)
• How fear paralyzes well-meaning teams and leaders
• The difference between being canceled and being held accountable
• 4 stages of meaningful equity work (Assessment → Acknowledgement → Learning → Action)
• How to center equity across fundraising, governance, and communications

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations!

About Jonathan Meagher-Zayas:

Jonathan Meagher-Zayas is a global educator, equity strategist, and nonprofit consultant. With 14+ years in fundraising, DEI work, and community organizing, he now empowers nonprofits to assess their internal systems, build more inclusive strategies, and take meaningful action toward equity.

Actionable Tips for Nonprofit Leaders to Advance Equity:

➜ Start with an internal assessment: Before jumping into training or committees, assess your org's culture, systems, and staff perspectives to understand where change is most needed.

➜ Engage your community in the process: Talk to your staff, board, and the people you serve. Let their lived experiences guide your equity goals—not just checklists or trends.

➜ Invest in internal capacity: If you're asking people to lead DEI efforts, pay them, redistribute their workload, and give them authority—not just responsibility.

Resources and Links 

• Connect with our host, Maria Rio 
• Connect with our guest, Jonathan Meagher-Zayas
• Support our show. We are fully self-funded! 
• Watch this episode on YouTube 
• Need help with your fundraising? 
• Liked this episode? Have an idea? Send us a text HERE :) 

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Social enterprises aren't only about earning or diversifying revenue; they’re key to finding creative, sustainable ways to advance your mission while serving your community with dignity. 

In this episode of The Small Nonprofit Podcast, host Maria Rio chats with Tom Armitage, who has been leading The SEED, a project of the Guelph Community Health Centre, for almost 10 years. The SEED is dedicated to ensuring that everyone in the community has access to good food, and along the way they have built innovative programming, including a social enterprise, that rethink how nonprofits can deliver impact. 

Meet the Guest

Tom Armitage is the driving force behind The Seed. With a background in agriculture and local food systems, not business, he is proof that passion and persistence matter more than waiting to get an MBA. Over nearly a decade, Tom has helped grow The SEED from a central food distribution idea into a multi-program social enterprise reaching thousands of people. 

5 Key Takeaways 

1. Start with Real Community Needs 
   The SEED was born out of a lack of infrastructure in Guelph. Agencies were struggling with storage and distribution, while people facing poverty were subjected to invasive, stigmatizing processes. Centralizing food storage and access improved both dignity and efficiency. 
2. Social Enterprise is Part of the Solution, Not the Whole Answer 
   From the beginning, The SEED designed a wholesale program that took a small margin on food sales, stretching limited grant further. But Tom is clear - no single program fully funds itself. Social enterprises can reduce reliance on grants, but it does not automatically eliminate the need for funders and donors. 
3. Pilot First, Scale Later 
   The SEED did not dive into big projects overnight. They started small - like testing sliding-scale markets - then expanded when the model worked. This iterative approach minimized risk and made scaling more sustainable. 
4. Speak the Language of Business 
   By talking about margins, efficiencies, and outcomes, Tom found that funders and business leaders connect more easily with The SEED‘s mission. It builds credibility and opens new doors for partnerships. 
5. Don’t Lose Sight of the Big Picture 
   Even with impressive growth moving millions of dollars’ worth of food annually, Tom always brings conversations back to the root causes of food insecurity: poverty and income inequality. Programs help, but systemic change is what really solves the problem. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations!  

3 Actionable Tips for Small Nonprofits & Fundraisers 

1. Ask Tough Questions Before Launching a Social Enterprise 
   Look at your fundraising strategy first and think carefully about your participants. Will charging for a service create barriers? If they aren’t your customers, who is? Ho

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Relying on a fundraiser’s personal network isn’t a fundraising strategy; it’s a shortcut that can cost your nonprofit big in the long run. 

In this episode, Maria Rio and Caitlin McBride unpack why this common hiring question is a major red flag, what it reveals about an organization’s approach to fundraising, and how small nonprofits can shift toward healthier, more sustainable donor relationships. 

Meet the Hosts 

• Maria Rio: Expert fundraiser with 10+ years of experience helping Executive Directors secure the funding they need without the overwhelm. 
• Caitlin McBride: Certified Fundraising Executive with a decade of experience making fundraising less chaotic and more doable for small nonprofits. 

5 Key Takeaways 

1. Fundraising Is About Mission, Not Personal Rolodexes 
   A fundraiser’s job is to connect donors to the mission, not just to themselves. The strongest relationships are built between donors and the organization’s cause, not one staff member. 
2. “Who Do You Know?” Reveals Short-Term Thinking 
   When nonprofits ask this, they’re often chasing quick wins instead of building long-term fundraising systems. It signals a lack of investment in donor stewardship. 
3. It’s an Inequitable Expectation 
   Not everyone has a wealthy, well-connected network. Tying job eligibility to personal privilege shuts out talented, values-aligned fundraisers from diverse backgrounds. 
4. Over-Reliance on One Person is Risky 
   If donor relationships live only with one fundraiser, they walk out the door when that person leaves. That’s a high-stakes gamble for any small nonprofit. 
5. You Need Hunters AND Farmers 
   Hunters go after big gifts fast; farmers cultivate relationships for the long haul. The best fundraising teams balance both approaches for sustainable growth. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations!  

Key Quote: 

“Focus on relationships between the mission and the donor, not just between the fundraiser and the donor.” – Caitlin McBride 

3 Actionable Tips for EDs & Hiring Managers 

• Hire for Relationship-Building Skills 
  Ask candidates how they build, deepen, and sustain donor relationships. Skip the “who do you know” question; it doesn’t measure actual fundraising ability. 
• Build Systems That Keep Donors Connected to the Mission 
  Use stewardship processes, regular communication, and impact storytelling so donors feel invested in the cause regardless of staff changes. 
• Prioritize Values Alignment Over Access to Wealth 
  Fundraisers who share your mission’s values will build stronger, more authentic relationships that last – no matter who’s in their contact list. 

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

The nonprofit world is changing FAST - and the way we fundraise, build teams, and connect with communities is being rewritten in real time. If you’ve been feeling the tension between keeping your nonprofit afloat today and preparing for tomorrow, this episode is a must-listen. 

In this solo episode, Maria Rio dives into five powerful forces shaping the future of the nonprofit sector and lays out what organizations might look like by 2035. From workforce shifts and AI adoption to government instability and DEI backlash, Maria doesn’t sugarcoat the challenges but she also shares smart ways small nonprofits can stay resilient, ethical, and effective through it all. 

The Future of Nonprofit Organizations: The Highlights 

1. The nonprofit workforce is already in crisis....and it’s getting worse. 
   Hiring and retention are major hurdles, with salary competition, burnout, and tight budgets making it hard to maintain strong teams. By 2035, nonprofits may rely more heavily on fractional staff and consultants, while in-house roles shrink to essential functions. 
2. Fundraising will rely even more on the ultra-wealthy. 
   Donor concentration is increasing. Fewer donors are giving more, and donor-advised funds (DAFs) hold billions in untapped potential. While this creates big opportunities, it also makes funding riskier. A single major donor changing course could disrupt an entire budget. 
3. AI is transforming how nonprofits work, but not always for the better. 
   From grant writing to stewardship emails, nonprofits are embracing AI. But too much automation risks alienating donors and devaluing relationships. Stewardship that feels “too perfect” may be seen as inauthentic, and relational fundraisers will become even more critical. 
4. Government funding is becoming unreliable and politicized. 
   Nonprofits are facing freezes, layoffs, and rising scrutiny—especially if they advocate for equity. Some governments are threatening charitable status based on political alignment, putting advocacy-focused organizations at serious risk. 
5. DEI and CCF efforts are facing backlash but they’re not going away. 
   While many staff support Community-Centric Fundraising (CCF) and DEI, boards are hesitant or outright opposed. The result? Tension, watered-down messaging, and even lawsuits. But Maria sees a continued rise in CCF adoption, especially among younger, justice-focused fundraisers. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

3 Actionable Tips for Small Nonprofits: 

1. Start building your future team now. 
   Think beyond full-time hires. Begin exploring how consultants, fractional leaders, and AI tools can support your mission while keeping burnout and payroll manageable. 
2. Diversify your revenue and donor pool. 
   Relying on one major donor or a single grant is risky. Start developing earned revenue strategies, invest in planned givin

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

About The Episode 

AI is here to stay, and many nonprofits are already embracing it. In this episode, we break down how you can set up your own custom GPT to save time, boost donor engagement, and make your team’s life a whole lot easier. Whether you're writing thank-you emails, managing volunteers, or brainstorming fundraising ideas, your nonprofit can benefit from an AI assistant that actually knows your mission. 

Nonprofit AI Use: The Highlights 

1. Get Clear on Your Goals 
   Before you dive into setup, know what you're solving for. Want to write better donor emails? Streamline volunteer comms? Automate FAQs? Clarity upfront makes everything smoother. 
2. Feed It the Right Info 
   Your GPT learns from what you give it. Upload samples you love; anything that reflects your tone and programs. This is how it learns to sound like you. 
3. Start with Prompt Templates 
   Give your GPT some direction! Write examples like: “Draft a warm thank-you to a new monthly donor that mentions their impact on our youth programs.” These templates are the building blocks. 
4. Test Early, Adjust Often 
   Don’t expect perfection right away. Run some test prompts, tweak wording, and refine your data. It’s a loop: test, tweak, repeat. 
5. Plan for Team Use 
   Set boundaries. Train your team on what AI can (and can’t) do. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

✨ Key Quote:
 “It’s not about replacing people—it’s about making their work easier and faster.” 

Nonprofit AI Use: 3 Actionable Tips 

1. Pick One Use Case to Start 
   Don’t try to do everything at once. Focus on a high-impact area, like drafting a case for support, and build from there. 
2. Use Existing Materials 
   No need to start from scratch. Upload your current docs—scripts, handbooks, past emails. The more relevant info you include, the better the GPT performs. 
3. Involve Your Team Early 
   Let staff test it and share feedback. They’ll spot things you miss and feel more comfortable using it in real work. 

This episode is made for small nonprofits, fundraisers, and busy teams looking to get more done with less. Give it a listen, and if you’re curious about setting up your own custom GPT, you’re in the right place. 

Resources and Links 

• Connect with our host, Maria Rio 
• Watch this episode on YouTube 
• Support our show. We are fully self-funded! 
• Watch this episode on YouTube 
• Need help with your fundraising? 
• Liked this episode? Have an idea

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Ever tried to juggle visionary ideas, tight budgets, and a team that spans every learning style under the sun? In this episode of The Small Nonprofit, Maria sits down with management coach and EDI powerhouse Marisa Tran (they/them) to unpack what “people-first, consent-based leadership” really looks like when you’re running a small shop. 

Marisa is an autistic, gender-queer, Irish-Vietnamese settler with 15 years of experience helping organizations clean up their HR, embed equity, and grow managers into actual leaders. Their superpowers: workplace harm reduction, accessibility audits, and coaching folks who were promoted for being great at their job...but never shown how to lead. 

Managing People – The Highlights 

• Performance talks should be boringly routine 
  Make goals and feedback part of every weekly or bi-weekly check-in so “the big scary review” never sneaks up on anyone. 
• Consent in management 
  LONG before performance reviews, work with the staffer to create a work plan and a check in cadence. Autonomy = trust. 
• Recognition isn’t one-size-fits-all 
  Annual raises matter, but some staff love public shout-outs while others want quiet affirmation or extra learning budgets. Ask, don’t assume. 
• Leaders own the misses; teams own the wins 
  When targets slip, step up and shield your crew. When they soar, hand them the mic and the credit. 
• Diversity of thought strengthens strategy 
  Pair big-idea generators with detail-oriented implementers and professional problem-spotters. Different brains, stronger outcomes. 

3 Actionable Tips for Managing People: 

• Bake goals into your meeting agenda 
  Create a living doc or dashboard you revisit every check-in. Progress, blockers, next steps; nothing fancy, just visible. 
• Run a “How do you like to be celebrated?” survey 
  Five quick questions (think love-languages-at-work) will save you from that pizza-party flop and show staff you actually listen. 
• Track turnover like a KPI 
  Note tenure, role, and identities (where shared). Spikes in departures—especially among marginalized staff—are flashing red lights for culture repair. 

Resources and Links 

• Connect with our host, Maria Rio 
• Connect with our guest, Marisa Tran 
• Marisa’s website 
• Support our show. We are fully self-funded! 
• Watch this episode on YouTube 
• Need help with your fundraising? 
• Liked this episode? Have an idea? Send us a text HERE :) 

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Good Works estimates that a staggering $280 billion in estate wealth is expected to flow into Canadian charities. That’s not a number small nonprofits can afford to overlook. Planned giving doesn’t have to be exclusive, intimidating, or tax-code-heavy. In this episode, we dive into how small nonprofits can approach planned giving in a way that’s equitable, inclusive, and deeply aligned with community values. 

We’re joined by Chantelle Ohrling, a thought leader in both the planned giving and Community-Centric Fundraising spaces. She is the Planned Giving Officer at Ecojustice, is the Communications Chair for the Greater Vancouver Chapter of the Canadian Association of Gift Planners and contributes her voice to the Black Canadian Fundraisers Collective and Hogan’s Alley Society. Chantelle also holds a certification in Legacy Giving Psychology from the Institute for Sustainable Philanthropy and received the 2023 Birgit Smith Burton R.I.S.E. Award. Chantelle brings not just technical expertise, but a fierce commitment to justice, equity, and community-led philanthropy. 

Planned Giving and Community-Centric Fundraising – Episode Highlights 

1. Planned giving is not just for the ultra-wealthy. 
Many transformational legacy gifts come from long-time supporters who aren’t high-dollar donors. A $50-a-year donor who volunteers, reads the newsletter, and shows up for events? They might be your next million-dollar legacy gift. 

2. Racialized communities are generous and underserved. 
Research shows Black and racialized communities are among the most generous in Canada. The issue isn’t willingness: it’s access, representation, and trust. Planned giving strategies must meet these communities where they are. 

3. Planned giving can close the racial wealth gap. 
It’s not just a funding strategy, it’s also a justice strategy. Promoting estate planning in underserved communities supports financial literacy, generational wealth-building, and autonomy over where wealth flows after death. 

4. Values-led storytelling beats tax talk. 
Don’t lead with tax benefits. Lead with stories. Tell donors about people like them who’ve left a legacy that aligns with their values. Planned giving is emotional, not transactional. 

5. Don’t silo legacy giving into major gifts. 
Some of the largest bequests come from people who’ve never made a major gift in their lifetime. That’s why Chantelle doesn’t segment her messaging by giving levels—she hand-signs 700 newsletters if she has to. 

Resources and Links 

• Read more from Chantelle on the CCF Hub 
• Read Chantelle’s piece on The Philanthropist 
• Connect with our host, Maria Rio 
• Support our show. We are fully self-funded! 

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Too many small nonprofits build their budgets on optimism alone, dreaming big without the strategy or infrastructure to back it up. This episode is all about why that’s a problem, and how to stop the cycle of setting fundraising goals that hurt more than they help. 

In this episode of The Small Nonprofit, Maria Rio and co-host Caitlin McBride get real about what it means to set realistic, strategic fundraising goals, and what happens when you don’t. From pressure-filled board expectations to outlier-year budgeting mistakes, they unpack the ripple effects of extremely optimistic thinking and offer grounded ways to move forward. 

Want to avoid budget burnout and build goals that actually serve your mission? This episode is your guide. Listen now and share it with your board.  

Realistic Fundraising Goals – The Highlights 

1. Unrealistic fundraising goals hurt everyone. 
When goals are set without evidence or planning, it’s frustrating and it’s harmful. Fundraisers feel like they're being set up to fail, and the community loses access to reliable services. 

2. Outlier years aren’t a the baseline. 
Got a huge planned gift or a surge of support during a major global event? Great. But don’t build your next budget assuming that lightning will strike twice. 

3. The board can’t just wish money into existence. 
When leadership insists on big numbers without offering support or resources, they undermine the very people doing the work. Fundraising isn’t magical, it’s methodical. 

4. Growth means more than dollars. 
A 40% increase in revenue equals a 40% increase in workload. If you’re not adding capacity, you’re adding stress. 

5. You need to track leading indicators.
Revenue is a lagging indicator. Things like donor meetings, emails sent, and stewardship actions are what create that revenue. Track what’s in your control. 

3 Actionable Tips for Setting Realistic Fundraising Goals: 

1. Use real data, not wishful thinking.
Look at historical trends, capacity, and the types of revenue you’ve secured. Don’t budget based on what you want to happen, budget based on what’s likely. 

2. Break down your revenue streams. 
Separate out grants, major gifts, recurring donors, etc. Goals should be specific to each stream, not one vague number slapped across the board. 

3. Consider organizational context. 
If your staff just turned over, your website crashed last Giving Tuesday, or inflation is affecting your donors, factor that in. Not every year is a growth year. 

• Resources and Links 
• Connect with our host, Maria Rio 
• Connect with our cohost, Caitlin McBride 
• Support our show. We are fully self-funded! 
• Watch this episode on YouTube 

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Street fundraising teaches you more than grit, it teaches you the psychology of yes. Maria shares how to use these powers for good. 

In this episode of The Small Nonprofit Podcast, Maria shares real-world insights from her time as a face-to-face fundraiser, where she learned the science and subtlety behind why people say yes. It’s about harnessing cognitive biases and psychology to ethically move people toward action.  

Whether you're fundraising in person, online, or in campaigns, this episode gives you the tools to make your ask more effective, and more human. 

🔑 5 Cognitive Biases Every Fundraiser Should Know 

• Body Language Speaks Louder Than Words: 93% of communication is non-verbal. That means posture, facial expressions, and tone matter far more than the words you choose. Maria breaks down tips like open posture, strategic eye contact, and the subtle power of mirroring to build trust instantly. 
• Harness the Halo Effect: First impressions matter—a lot. By dressing the part, speaking confidently, and using vocal inflection effectively, you set the stage for your ask before you even make it. 
• Six Cognitive Biases That Boost Fundraising: Maria explains how to ethically apply human impulses like the Jones Effect (social proof), Fear of Loss, Indifference, Urgency, Time Limits, and Self-Interest. Each bias comes with relatable nonprofit examples and campaign ideas you can use today.
• Confidence is Contagious: Whether it’s a superhero power pose or detaching from a donor’s response, exuding quiet confidence helps potential supporters feel safe and inspired to give.
• Use Donor Psychology in Design Too: Beyond the pitch, consider how cognitive biases show up in email design, campaign thermometers, peer-to-peer highlights, and donation forms. Every touchpoint is a chance to reinforce credibility and emotional urgency. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

✅  3 Ways to Ethically Persuade with Impact 

• Practice Your Pitch in the Mirror: Use mirroring, tone variation, and body language practice to get comfortable with your ask. Confidence on the outside signals confidence in your mission. 
• Build in Social Proof Everywhere: Add real-time donor counts, testimonials, or "Ashley’s team just raised $5,000" shout-outs to your emails and donation pages. The Jones Effect drives results. 
• Create Time-Limited Offers: Run a 72-hour match campaign, feature exclusive merch, or tie donations to specific, urgent needs. People are more likely to act when the opportunity feels fleeting. 

Resources and Links 

• Connect with our host, Maria Rio 
• Decision Lab Cognitive Bias List 

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Marketing doesn’t have to mean manipulation. But for many small nonprofits, common practices like donor recognition, emotional appeals, and urgency-driven fundraising can unintentionally cause harm. In this episode, Maria and anti-oppressive marketer Natalia Sanyal unpack how to shift your messaging and methods without compromising your values or your impact. 

Natalia works with human-first brands, helping for-profit and nonprofit organizations market more ethically. Here she shares her seven ethical marketing filters, reflects on her own missteps, and gives nonprofit leaders practical ways to rethink recognition, storytelling, and inclusion — especially in a world where perfectionism is no longer the standard. 

🎯 Ethical Marketing - 5 Key Takeaways: 

1. Ethical Marketing Starts with Consent and Agency

Marketing practices often bypass true consent whether it’s adding someone to a mailing list via a Zoom link or disguising a sales pitch as a webinar. Nonprofits must ensure people know what they’re signing up for. 

2. Language Matters—But So Does Context 

Using terms like "stakeholder" or "homeless" without thought can alienate the very communities you serve. But changing language is complicated. It won't be perfect, and that’s okay. Keep trying, explain your choices transparently, and leave space for feedback. 

3. Donor Recognition Can Reinforce Harmful Power Dynamics 

Celebrating donors, especially white donors, funding work for racialized communities, can reinforce white savior narratives.  

4. Filters Help but Capacity Still Matters 

Natalia outlines seven filters to guide ethical marketing: agency, accessibility, appropriation, exploitation, saviorism, current climate, and inclusivity. But she also acknowledges the reality of limited capacity: do what you can, iterate, and give yourself grace. 

5. Choosing Values Over Profit Can Still Work 

Whether prioritizing a BIPOC-majority program cohort or experimenting with donor recognition, Natalia emphasizes that values-aligned decisions may feel risky, but they can be your differentiator. Integrity can attract the right people. 

✅ 3 Actionable Tips for Ethical Marketing 

1. Run Every Campaign Through the Seven Filters 

Before and after you write a fundraising appeal or create a campaign, apply Natalia’s filters: agency, accessibility, appropriation, exploitation, current climate, saviorism, and inclusivity. You won’t catch everything, but you’ll catch more than if you didn’t. 

2. Shift Away from Public Donor Recognition 

Experiment with anonymous giving or shift recognition toward volunteers and community members. Educate donors on why this matters and invite them to participate in more ethical storytelling practices. 

3. Choose Imperfect Progress Over Inaction 

If you can’t do everything, do something. Don’t wait for the perfect DEI strategy or most inclusive language to get started. Opt for transparency, explain your evolving process, and build trust along the way. 

🎧 Listen for more insights on

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Running a small nonprofit often means juggling strategy, people, programs, and inbox chaos, all while making what feels like a million decisions a day. If you’ve ever felt stuck between leading and just trying to keep up, this episode is for you. 

In this candid and insightful conversation, Maria chats with returning guest Veronica LaFemina about one of the most overlooked pain points in nonprofit life: how decisions are made, delegated, and communicated. From messy inboxes to that nagging feeling of "did I already assign this?"- Veronica offers both clarity and real tools to help leaders make better decisions, faster. 

🎯 Nonprofit Leadership -  5 Key Takeaways: 

1. Decision-Making is an Invisible Problem Until It’s Not 
Unlike line items like fundraising or program delivery, decision-making doesn’t get its own budget category. But when it’s broken, it shows up everywhere: delays, confusion, and burnout. 

2. Know Your Decision-Making Style
Veronica explains that leaders need to be able to articulate how they make decisions: do you need data or gut instinct? Do you want solutions or options? Being clear on this helps your team help you. 

3. Repeatable Decisions Need Repeatable Systems 
Create simple processes for recurring decisions; who owns them, what criteria they use, and how often they happen. This takes unnecessary urgency off the table and empowers your staff. 

4. Delegation Requires Letting Go (and Being Okay with Imperfection) 
One of Veronica’s biggest shifts came when she stopped reviewing every piece of content and let her directors support each other. Things moved faster, and the team grew stronger. 

5. Change Starts with You, Not Your Team 
If you want your organization to shift how it works, you have to model it. From mindset to systems to communication, effective change management begins at the top. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

✅ 3 Actionable Tips for Small Nonprofit Leaders: 

1. Map Out Recurring Decisions
Spend 30 minutes listing common decisions you make weekly or monthly. Identify who should own each one and draft a quick process for how those decisions get made and communicated. 

2. Pick One Project Management System and Stick to It 
Whether it’s Asana, Trello, or a shared Google Sheet, choose a system to track delegated tasks. This reduces “Did I send this?” stress and makes work more transparent across your team. 

3. Practice the “Three-Month Test” for New Systems 
When rolling out a new decision-making or delegation process, give it 3 months before judging. Let your team practice. Check in. Adjust. Real change takes space to land. 

Resources and Links 

• Connect with our host, Maria Rio 
• Connect with our guest, Veronica LaFemina

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Subscribe on Apple Podcasts or Spotify. 

Building a Fundraising Board 

Fundraising isn’t about money; it’s about PEOPLE. And some of your most powerful people? Your board. 

In this episode, we dive into the challenges small nonprofits face when trying to activate their boards around fundraising. From fear of asking to a total misunderstanding of what fundraising even is, we’re breaking down the myths, sharing real-world tactics, and giving you the mindset shifts that actually work. 

📌 Don’t forget: We’ve included a Board Fundraising Menu in the show notes with a full list of task ideas you can assign based on your org’s real needs. Plus, we’re also sharing a companion script guide to help your board get even more confident and consistent in their outreach. 

🔑 Getting Your Board to Fundraise - 5 Key Takeaways 

• Fundraising ≠ Begging 
  The fear that fundraising is "icky" or akin to begging is one of the biggest blockers. Reframing it as an invitation into community shifts everything. 
• Boards Don't Understand Fundraising—Because No One Taught Them
  Most board members have never been trained. They’re not unmotivated—they’re just unclear on what fundraising actually involves. 
• Matchmaking, Not Sales
  Great fundraising is about alignment, not persuasion. If the mission and the person don’t align, that’s okay—you’re just finding the right match. 
• Board Members' Personal Stories Are Their Superpower
  A board member sharing why they care hits harder than any brochure. Storytelling > strategy. 
• Accountability = Clarity + Relationship
  Board engagement skyrockets when expectations are clear, roles are specific, and there's a personal connection—like pairing with a staff member. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

✅ 3 Actionable Tips for Small Nonprofits 

1. Assign by Name, Not Role
   “The board” doesn’t do anything. Sam, Deirdre, and James do. Assign clear names to tasks and follow up. It makes a BIG difference. 
2. Use the 1-30-10-7 Pitch Practice 
   Have board members practice describing the org in 1 minute, 30 seconds, 10 seconds, and finally 7 seconds. That short pitch becomes their go-to confidence builder. 
3. Build In Buddy Accountability 
   Pair each board member with a development staffer. It keeps them engaged, informed, and supported and stops them from sending those “should we ask Oprah?” emails to your ED. 

Resources and Links 

• Connect with our host, Maria Rio 

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Subscribe on Apple Podcasts or Spotify. 

If you want to learn how my company helps nonprofits create a fundraising plan, this link will explain: https://www.gofurthertogether.ca/discoverycall 

How to create a GREAT fundraising strategy for your small nonprofit 

Every thriving nonprofit starts with a plan, not a guess. In this episode of The Small Nonprofit Podcast, we break down how a thoughtful, strategic fundraising plan can set your organization up for sustainable growth, smarter decisions, and way less chaos. 

You’ll get a practical overview of what goes into a successful plan, how to make it work for your team (no matter the size), and why it’s the single best tool to help you stop reacting and start leading. 

This episode is hosted by Maria Rio, a seasoned fundraising expert with over a decade of experience helping nonprofits grow their impact through clear strategy and effective implementation. 

Creating a fundraising plan for your nonprofit: 5 key takeaways 

1. A great plan is more than a calendar of events. 
   A strong fundraising plan isn’t a to-do list; it’s your mission’s compass. It links your big goals to everyday actions and keeps everyone pointed in the same direction. 
2. Start with what you know. 
   Use your current data (donor history, revenue sources, and engagement patterns) as a foundation. You can’t look ahead if you don’t know where you’re starting from. 
3. Short-term wins + long-term vision = sustainability.
   A good plan should help you meet today’s goals and build the systems you need for future growth. 
4. Your plan helps you say no. 
   When everything feels urgent, it’s easy to chase shiny objects. But a plan gives you permission to decline distractions and stay focused on what really matters. 
5. Real growth comes from realistic goals. 
   Forget plucked-from-thin-air numbers. Use benchmarks and historical trends to set fundraising targets you can actually achieve, and build momentum from there. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

✅ 3 Actionable Tips for fundraising strategy creation 

1. Use a SWOT analysis to pick the right goals. 
   Interview 6–12 people inside and outside your team. Talk about what’s working, what’s not, and what’s next. It’s a great way to find gaps and inspire new direction. 
2. Turn your plan into a monthly workback schedule. 
   Break goals into tasks, assign them, and set deadlines. A plan only works if it actually gets used (and revisited) by your team. 
3. Make space for regular updates. 
   Revisit your plan quarterly or monthly. It sh

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Wondering how to make millions for your nonprofit? Join us for an inspiring conversation with Quilen Blackwell, co-founder of Chicago Eco House and Southside Blooms, as he shares how sustainability and social enterprise can transform communities. Quilen discusses his journey from starting with zero funds to running a $2 million nonprofit.
Learn how his organization uses vacant lots to create solar-powered flower farms that employ at-risk youth, creating a self-sustaining business model that brings wealth and resilience to underserved communities.
This episode is packed with insights into scaling a nonprofit, the power of human resources, and the critical lessons of running a mission-driven social enterprise.

Scaling Nonprofits & Building Economic Resilience – The Highlights: 

• How to transform vacant lots into thriving social enterprises. 
• Building sustainable business models for nonprofit organizations. 
• Overcoming challenges in human resources and culture building. 
• How Southside Blooms converts customers into donors 
• Leveraging social enterprise to create economic resilience. 
• Lessons learned from scaling a nonprofit from $0 to $2M. 

 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!

About Quilen Blackwell:
The Chicago Eco House, founded in 2014 by Quilen Blackwell, uses sustainability to combat poverty in Chicago’s inner city. Inspired by his family’s history and his experiences in Englewood, Quilen and his wife, Hannah, invested their own money to establish a headquarters and launch an off-grid flower farm in 2017. The initiative quickly grew, creating jobs and economic opportunities. Today, the organization operates multiple farms in Chicago and Detroit, along with Southside Blooms, an in-house flower shop, empowering communities through urban agriculture.

Rosurces and Links: 

• Connect with Maria 
• Connect with Quilen: Personal Instagram, Southside Blooms, Chicago Eco House 
• Chicago Eco House: Website 
• Southside Blooms: Website 
• Watch this episode on YouTube, subscribe and leave us a review!

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Does making your nonprofit feel inclusive seem impossible? Today,  we're getting real about diversity, equity, and inclusion in our sector. Join host Maria Rio and Michelle Okere, an expert in nonprofit equity, diversity, and inclusion, as they discuss how communication and belonging play a crucial role in nonprofit success.

Michelle shares her lived experience and practical strategies for embedding equity into organizational strategy and nonprofit governance. Learn how to build an inclusive culture, foster meaningful relationships, and empower underrepresented voices in your nonprofit.

DEI for Small Nonprofits – The Highlights:

• The importance of communication in fostering inclusion and belonging.
• How to build trust and break down barriers in your nonprofit.
• The role of Indigenous representation in nonprofit leadership and governance.
• Creating meaningful land acknowledgments and EDI initiatives.
• Strategies to engage staff in nonprofit strategic planning and organizational growth.

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!

About Michelle Okere:

In her consulting practice, Michelle has had the opportunity to work with organizations in cultivating inclusive workplaces that foster innovation, collaboration, and growth. Throughout her career, she's taken on various fulfilling roles, including serving as the former CEO of the Compassion House Foundation and co-founding the REET Institute, a nonprofit dedicated to advancing equity and diversity in commercial real estate. 

Links and Resources:  

• Michelle Okere (Linkedin): https://www.linkedin.com/in/michelle-okere/
• Michelle Okere (Twitter): @michelle0kere
• Okere & Associates (Website): https://www.okereandassociates.com/
• Compassion House Foundation: https://compassionhouse.org/
• Sustainable Style Company: https://sustainablestylecompany.com/
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• Support the show: https://www.buzzsprout.com/208666/supporters/new
• Watch this episode on Youtube: https://youtu.be/_8Av-EH2nY4 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

How about turning your LinkedIn profile into a powerful fundraising tool? Join Maria Rio and LinkedIn expert, Michelle Benson, as they share actionable strategies for nonprofits to build their digital presence and attract funders via LinkedIn. In this episode, Michelle discusses how to create content that actually enagges donors and funders as well as how to use the platform for donor prospecting and stewardship.

Learn how to connect with funders, enhance your nonprofit’s visibility, and turn LinkedIn into a powerful tool for achieving your fundraising goals.

Fundraising on LinkedIn – The Highlights:

• How to optimize your LinkedIn profile to attract funders and partners.
• Why LinkedIn is the ideal platform for donor prospecting and relationship building.
• How to spark conversations that lead to direct messages from funders.
• Tips for creating engaging LinkedIn content that drives donor engagement.
• How to use LinkedIn’s algorithm to enhance your nonprofit’s visibility and impact.

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!

About Michelle Benson:

Michelle helps charity leaders and senior fundraisers use LinkedIn to fundraise – especially high value partnerships that you cannot reach off-line. She shows fundraisers and CEOs how to connect and start a relationship on-line and take that off-line, so you can cultivate the people you need to reach to an ask in a GDPR and human friendly way.

Links and Resources:  

• Connect with Michelle Benson on Linkedin: https://www.linkedin.com/in/michelle-benson-creates-digital-pipelines/
• Check out the Website: https://www.cultureofphilanthropy.co/ 
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• Support the show: https://www.buzzsprout.com/208666/supporters/new
• Watch this episode on Youtube: https://youtu.be/krjZ871CUoo 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Liked this episode? Have an idea? Send us a text HERE :)  

Subscribe for more episodes on Apple Podcasts or Spotify. 

Mandatory office returns are back but are they actually helping us work better? In today's episode, we get real about task masking, quiet quitting, and the push-pull tension around remote work that every fundraiser and nonprofit leader is feeling right now. 

For many, being back at your desk doesn't mean you're actually getting more done; it might just mean you're playing the part. We dive into why forcing a return to office can create resentment, reduce productivity, and fuel resistance tactics like task masking. More importantly, we explore how nonprofits can shift to human-first workplace policies that actually make sense. 

Joining Maria today is Caitlin McBride, an experienced nonprofit leader who has been on both sides of this conversation. She's been remote, she's been hybrid, and she’s seen firsthand how rigid office policies can miss the mark. Together, we unpack the nuance around what makes for a healthy, productive work environment in our sector. 

Remote Working in Nonprofits – The Highlights 

1️⃣ Task Masking is Real, and it’s Resistance, Not Laziness 
Task masking happens when employees "act busy" just to appear productive in office environments. It’s a way to push back against rigid mandates and surveillance-driven leadership. 

2️⃣ Remote Work Is Proven. Stop Pretending It Doesn’t Work 
During the pandemic, we saw remote work boost wellbeing, widen talent pools, and help working parents and marginalized folks thrive. Ignoring this is ignoring evidence. 

3️⃣ Not All Roles Need the Same Work Setup 
While fundraisers may not need to be desk-bound, early-career employees or socially isolated team members may benefit from face-to-face connection. Flexibility is key. 

4️⃣ Micromanagement + Sunk Cost = Forcing Office Returns 
Some leaders push for office time due to control issues or because they’re stuck in long-term leases. Neither is a good enough reason to disrupt staff lives. 

5️⃣ True Productivity Should Be Measured by Outcomes, Not Presence 
Warming a seat is not the same as delivering impact. Nonprofits need to measure real outcomes, not how often people walk past a manager's door. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

Resources and Links 

Connect with our host, Maria Rio 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

In this episode of The Small Nonprofit Podcast, Maria sits down with major gifts expert, Emma Lewzey, to bust myths, shift mindsets, and bring some much-needed clarity (and courage!) to one of fundraising’s most misunderstood areas. Whether you’re in a small shop or a national organization, this episode will remind you: you don’t need to be perfect to build authentic relationships; you just need to be curious, strategic, and a little bit brave. 

Major Gift Fundraising – The Highlights: 

• Getting over the fear of asking for major gifts is about proportion: It’s not about the amount, it’s about alignment and impact. 
• Your value as a nonprofit is real and tangible: You’re not “begging" - you’re offering a partnership that enables the donor to live out their values. 
• Authenticity builds trust: Donors respond to transparency, not perfection. 
• Fear and perfectionism are the biggest roadblocks: Don’t wait for the perfect case for support or phone script - start with what you have. 
• Small shops have big advantages in major gifts: Easier to build personal relationships and offer meaningful donor impact. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations! 

About Emma Lewzey: 

Emma Lewzey is an award-winning fundraiser with 25 years of nonprofit leadership experience. She launched her career in major gift fundraising in 2002, when she managed her first capital campaign for Canada’s largest 2SLGBTQ+ Community Centre. Emma has frontline fundraising experience across every size and type of nonprofit – including healthcare, arts, education, and human services - and is a veteran of campaigns from $5M to over $200M. She’s the founder and CEO at Blue Sky Philanthropy, where she works with fundraising teams to help them develop the skills, systems and strategies they need to raise more major gifts. 

Actionable Tips for Major Gift Fundraising:
➜ Reframe the ask: Believe you’re offering donors a meaningful way to live out their values.
➜ Lead the conversation: Enter donor meetings as a guide, not a guest. Prepare thoughtful questions that help them reflect on their values, goals, and motivations.
➜ Ditch the perfectionism: Use what you have and be transparent. If something’s missing (like impact data), tell the donor why and what support would help fix it.
➜ Stop labeling donors: Don’t assume someone’s capacity based on their first gift. A $50 donor could be a future $250K b

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

In this episode of The Small Nonprofit Podcast, Maria unpacks the nonprofit power dynamic we don’t talk about enough: what to do when you need to move things forward, but your Executive Director or board just… won’t. 

Whether you're tired of chasing down information, being given confusing direction, or trying to navigate an ineffective board, this episode is your tactical guide to managing up. Maria offers no-fluff strategies to help you communicate clearly, influence with integrity, and protect your time and energy, all while getting things DONE. 

Nonprofit leadership: Managing your manager – The Highlights: 

• Managing up ≠ manipulation: It’s not about playing politics—it’s about making sure your work and mission don’t get derailed by dysfunction or indecision. 
• Your ED is overwhelmed—help them help you: Understand their priorities and offer solutions, not problems. Frame your asks around impact, not effort. 
• Control the narrative: Don’t just ask for tools or decisions—explain how they drive results. Example: “Here’s what this CRM enables us to do.” 
• Find your champions: Not all board members or leaders are equal. Identify and amplify your allies to influence change from within. 
• Know when to push, adapt, or leave: These tools work best with leaders who are collaborative. If your ED or board is toxic, no amount of strategy will fix the culture alone. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations! 

About Maria Rio: 

Maria Rio is the CEO and founder of Further Together, a Fractional Fundraising consulting firm she launched in January 2023, and the host of The Small Nonprofit Podcast. As a refugee who arrived in Canada at an early age, Maria’s personal experience with charitable services fueled her passion for nonprofit work. An advocate for Community-Centric Fundraising, Maria uses her lived experience to push for innovative, equity-driven approaches in the nonprofit sector. 

Actionable Tips to Manage Up in Nonprofit Leadership:
➜ Understand their priorities: Ask what’s stressing them out or slowing things down and align your work with their key goals.
➜ Bring solutions, not problems: Don’t just raise issues, offer fixes or options you actually want.
➜ Frame asks around impact: Show how your request supports bigger outcomes for the organization.
➜ Give upward feedback thoughtfully: Ask “Can I offer some feedback?” 

➜ Hold your boundaries: Say “no” to unreasonable asks (e.g., working weekends) and offer sustainable alternatives like saying “We need X support to meet this deadlin

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Despite being a sector dominated by women, nonprofit leadership remains disproportionately male. In this episode of The Small Nonprofit Podcast, Maria Rio sits down with Caitlin McBride to unpack the gender gap at the top. 

They dig into everything from the “motherhood penalty” vs. the “fatherhood bonus,” to sneaky internalized biases and straight-up structural BS. Just because our sector talks about equity, doesn’t mean we're actually living it. 

Whether you’re climbing the ladder, job hunting, or just trying to survive nonprofit life as a woman or gender-diverse human, this episode will leave you fired up, inspired, and feeling a little less alone. 

Nonprofit Leadership & Gender Equity – The Highlights: 

• Women are the backbone of the nonprofit workforce - but still left out of leadership: Despite making up 80% of the sector, women hold less than half of executive roles - and even fewer in larger organizations. 
• The world treats women’s time as infinite and men’s as precious: Women are expected to “figure it out” at work and home: juggling unpaid labor, emotional caretaking, and their careers without complaint. 
• Women are underpaid and undervalued:  Orgs justify low salaries by pointing to women’s partners’ incomes, reinforcing harmful assumptions. 
• Green flags to look out for: From tampon access in bathrooms to child-friendly meeting times, true inclusion is in the details. 
• Does the org walk their equity talk? Representation alone isn’t enough if power dynamics remain unchanged. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations! 

About Caitlin McBride and Maria Rio: 

Caitlin is a Certified Fund-Raising Executive with over a decade of experience across large nonprofits in the UK and grassroots charities in Canada. She is known for building authentic, values-driven donor relationships and developing sustainable systems that deepen the donor experience. A published writer with a post-graduate diploma in Professional Communications, Caitlin also serves as vice-chair of the board at New Westminster Family Place in British Columbia. 

Maria Rio is the CEO and founder of Further Together, a Fractional Fundraising consulting firm she launched in January 2023. As a refugee who arrived in Canada at an early age, Maria’s personal experience with charitable services fueled her passion for nonprofit work. An advocate for Community-Centric Fundraising, Maria uses her lived experience to pus

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Fundraising isn’t just about securing donations—it’s about embedding justice, equity, diversity, inclusion, and reconciliation into every aspect of the process. In this episode of The Small Nonprofit Podcast, Maria sits down with Huda Al-Saedy, Director of Philanthropy at Ecojustice, to explore how nonprofits can align their fundraising practices with their core values. 

From redefining policies to centering Indigenous voices, Huda shares how Ecojustice has built authentic donor relationships, empowered its team, and addressed systemic inequities. Whether you’re a nonprofit leader or a fundraiser looking to create meaningful change, this conversation will help you rethink how you approach philanthropy with an equity-driven mindset. 

Nonprofit Inclusive and Indigenized Philanthropy – The Highlights: 

• Building a diverse and inclusive team: Learn how Ecojustice attracts and retains diverse staff through inclusive hiring practices and equitable workplace policies. 
• Redefining donor engagement: Discover how to have honest conversations with donors about Indigenous reconciliation and systemic inequities. 
• Shifting the narrative: How Ecojustice positions donors as partners and highlights Indigenous and marginalized communities as leaders in environmental justice. 
• Supportive philanthropy: Ecojustice’s approach to sharing resources, supporting smaller organizations, and promoting equitable funding. 
• Policy in action: Why they introduced a land back policy and how it’s reshaping their approach to accepting gifts of land. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations! 

About Huda Al-Saedy 

Huda is a purposeful environmentalist, non-profit leader, and fundraiser. With justice serving as her core value and a profound passion for driving change, her nonprofit career began 20 years ago where she fervently campaigned to eradicate child poverty in the UK. It was here that she first witnessed the stark reality: marginalized communities, shackled by socioeconomic disparity, are disproportionately impacted by poor air and water quality. Venturing further, she then worked in the Middle East supporting refugees displaced by wars driven by the global obsession with oil and gas, witnessing firsthand the intricate web of ecological devastation it spins across continents. 

Connect with Us: 

• Maria Rio – Connect on LinkedIn 
• Ecojustice

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Nonprofit fundraising is more than just making the ask. It’s about providing value, building relationships, and using data to drive smart decisions. In this episode of The Small Nonprofit Podcast, Maria shares the top lessons she’s learned as a consultant that every nonprofit fundraiser can apply. 

Whether you’re managing a small shop or leading a larger development team, this conversation will help you rethink your approach to donor relationships, automation, and nonprofit data management. 

3 Nonprofit Fundraising Lessons I Learned from Consulting – The Highlights: 

• Providing Value First: Learn why offering insights and building trust before making an ask leads to stronger donor relationships. 
• Automating for Efficiency: Discover how automation can streamline fundraising tasks, freeing up time for meaningful connections. 
• Data-Driven Fundraising: Understand why clean, accurate data is essential for effective donor retention and decision-making. 
• Lead Generation Strategies: Find out how providing value upfront with resources like fundraising audits can engage new donors. 
• Balancing Personalization: Learn how to personalize donor outreach without overwhelming your team. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations! 

Resources: 

Burnout Check Quiz 

Actionable Tips for Nonprofit Fundraisers: 
➜ Create a lead generator: Offer valuable resources, like free fundraising audits or reports, to engage potential donors.
➜ Automate your follow-ups: Set up automated email sequences for donor retention, thank-you messages, and impact updates.
➜ Perform regular data audits: Review your donor database quarterly to remove duplicates, correct errors, and track the right metrics.
➜ Segment and personalize: Use clean data to segment your donors and send relevant, personalized communications.
➜ Track your impact: Use dashboards and reports to monitor fundraising progress and adjust your strategy as needed. 

Connect with Us: 

• Maria Rio – Connect on LinkedIn 
• Further Together – Visit the Website 

Support the Podcast: 

Love these conversations? Support the podcast and help us continue to bring you actionable nonprofit insights by donating here. 

Watch this episode on

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Hiring in the nonprofit sector is harder than ever in 2025. With stagnant salaries, limited remote work options, and increased competition for talent, many organizations are struggling to fill positions and retain staff. In this episode of The Small Nonprofit Podcast, Maria and Caitlin explore the key challenges nonprofits are facing and share actionable strategies to help you build a strong and motivated team. 

They cover why salary transparency is essential, how to support your employees beyond pay, and ways to streamline your hiring process to avoid common pitfalls. If you’re struggling with hiring or retention, this episode is a must-listen! 

Why Is Hiring So Tough in 2025? – Episode Highlights: 

• Why pay gaps and lack of transparency are pushing talent away. 
• Why reducing remote options is a major dealbreaker for candidates. 
• Understanding why fundraisers are leaving for higher pay and better support. 
• How a long, disorganized hiring process can cost you top talent. 
• From salary transparency to fractional hires, explore new ways to hire and retain staff. 

🎧 Listen to more episodes for actionable insights on nonprofit leadership, fundraising strategies, and ways to build a stronger team. Let’s tackle burnout and find sustainable solutions for your nonprofit. 

Actionable Tips for Nonprofits Struggling to Hire:
➜ Post salary ranges: Transparent salaries are needed for equity and candidate trust.
➜ Offer competitive benefits: Flexibility, additional PTO, wellness perks, and professional development opportunities can make up for limited budgets.
➜ Speed up your hiring process: The longer you take, the more likely candidates will accept another offer. Stay organized and communicative.
➜ Retain before you replace: Conduct “stay interviews” to learn what your current staff need before they consider leaving.
➜ Think beyond full-time hires: Consider fractional or interim leadership roles, outsourcing, or internal promotions to fill gaps quickly. 

Connect with Us: 

• Maria Rio – Connect on LinkedIn 
• Caitlin McBride – Connect on LinkedIn 

Support the Podcast: 

Love the podcast? 

• Support these conversations by becoming a member here.  
• Subscribe for email updates here!  
• Watch this episode on YouTube. 

Coming next week: 

P.S.

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

In this episode of The Small Nonprofit Podcast, Maria and Caitlin explore the key differences between being a boss versus being a leader and why leadership gaps are causing burnout and turnover in the nonprofit sector. They share insights into how nonprofit leaders can foster trust, create a supportive work environment, and empower their teams for long-term success. Whether you're managing staff for the first time or looking to refine your leadership approach, this episode is packed with actionable advice. 

Key Topics Covered: 

• Boss vs. Leader: What’s the difference? 
• The impact of poor leadership in nonprofits 
• The traits of an effective nonprofit leader 

Actionable tips: 

➜ Foster psychological safety: Encourage open communication and feedback within your team.
➜ Seek mentorship & coaching: Great leaders never stop learning—invest in executive coaching or peer mentorship.
➜ Lead by example: If you want a positive, motivated team, you must embody those traits first.
➜ Encourage smart risk-taking: Nonprofits often fear failure too much—innovation requires taking calculated risks.
➜ Hold leaders accountable: If an ED or manager is ineffective, address the leadership issue instead of blaming staff. 

Resources 

• Burnout Check Quiz 
• Building Psychological Safety Guide 

Connect with Us: 

• Connect with Maria Rio 
• Connect with Caitlin McBride 
• Further Together Website 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast for email updates here! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

P.S. Join us next week as Caitlin and I dive into the hiring challenges nonprofits are facing in 2025—and what you can do to find and keep the right talent! 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

In this episode of The Small Nonprofit Podcast, Maria sits down with Katelyn Baughan, founder of KB Digital, to discuss why email marketing is one of the most powerful tools for nonprofits. They dive into strategies for donor retention, automation, and engagement tactics that keep donors connected beyond their first gift. Katelyn shares actionable tips on improving email effectiveness, measuring success, and turning one-time supporters into lifelong champions for your cause. 

Key Topics Covered: 

• Why email marketing is nonprofit gold 
• The biggest email marketing mistakes nonprofits make 
• Automating for personalization & engagement 
• Fundraising emails: best practices & what to avoid 
• Using AI to improve your email marketing 

Actionable tips: 

➜ Audit your emails: Look at engagement data, click-through rates, and unsubscribes.
➜ Be consistent: Aim for at least one email per week.
➜ Use automation: Set up a welcome series and donor thank-you emails.
➜ Refine your subject lines: Use AI tools or A/B testing to improve open rates.
➜ Repurpose content: Use past high-performing emails or social media posts. 

Resources 

• Burnout Check Quiz 
• Subject Line 
• Email Audit Guide 

Connect with Us: 

• Connect with Maria Rio 
• Connect with Katelyn Baughan 
• Further Together Website 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast for email updates here! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

P.S. Join us next week as we dive into practical strategies for staying true to your values without burning out. Don’t miss it! 🚀 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

In this episode of The Small Nonprofit Podcast, Maria and Caitlin dive into why fundraising should never be a solo effort and how nonprofit professionals can engage their teams, board members, and leadership in fundraising efforts. They share personal experiences, actionable strategies, and tips to create a culture where fundraising is a shared responsibility. If you've ever felt like you're carrying the weight of fundraising alone, this episode is for you! 

Key Topics Covered: 

• Fundraising is not a solo act 
• Empowering program staff to support fundraising 
• Getting your board involved in fundraising 
• Creating a culture of fundraising across the organization 

Actionable tips: 

➜ Start small with your board: Ask them to make thank-you calls before jumping into solicitation. 
➜ Educate your team: Help staff understand where the money comes from and how they contribute to the process. 
➜ Celebrate wins together: When a campaign or grant succeeds, acknowledge everyone’s role in making it happen. 
➜ Be transparent: Regularly share financial updates so staff and board members understand fundraising realities.
➜ Shift the mindset: Fundraising isn’t just about asking for money—it’s about building relationships and sharing impact. 

Resources 

• Burnout Check Quiz 

Connect with Us: 

• Connect with Maria Rio 
• Connect with Caitlin McBride 
• Further Together Website 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast for email updates here! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

Join us next week for an insightful conversation with Katelyn Baughan on how to transform first-time donors into loyal, long-term supporters! 🚀 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

In this episode of The Small Nonprofit Podcast, Maria breaks down the nine biggest red flags to watch for during your nonprofit job search.

While the sector is full of impactful orgs, not all are well-managed or even stable. Maria shares tips on spotting warning signs—like financial instability, poor leadership, and lack of work-life balance—before you accept an offer. If you're looking for a nonprofit job or just want to be more intentional about your next career move, this episode is a must-listen! 

Nonprofit Job Search -- The Highlights: 

• Expanding programming without secured funding  
• Ignoring past strategic failures 
• Recurring financial instability 
• Board members lacking governance knowledge 
• Egocentric leadership and lack of transparency 
• Poor work-life balance 

Actionable tips: 

➜ Do your research: look at the organization’s financials, Glassdoor reviews, and strategic plans. 

➜ Ask the right questions: use this episode’s prompts to dig deeper in interviews. 

➜ Trust your gut: if something feels off, take it seriously. 

➜ Talk to current and former employees: get real insights into the workplace culture. 

➜ Prioritize your needs: define your non-negotiables and set boundaries before accepting an offer. 

Resources 

• Burnout Check Quiz 

Connect with Us: 

• Connect with Maria Rio 
• Further Together Website 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast for email updates here! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

Join us next week for "Fundraising is a Team Sport," where Maria and Caitlin dive into how collaboration across your organization can lead to stronger donor relationships and bigger fundraising wins! 🏆 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

In this episode of The Small Nonprofit Podcast, Maria chats with Sheela Mahajan, founder of the Nonprofit Science Institute and host of the Nonprofit Science Podcast. Sheela shares how nonprofits can move beyond reactive decision-making and start thinking more strategically. They discuss the challenges of shifting organizational mindsets, how to implement systematic decision-making processes, and the importance of defining problems before jumping to solutions. Sheela introduces the Signals Framework, a structured approach to problem-solving that empowers nonprofit leaders to make data-driven decisions with confidence. 

Key Topics Covered: 

• Why nonprofits struggle with decision-making 
• Introducing the signals framework 
• Rethinking fundraising events 
• Overcoming resistance to change 
• The power of documentation in decision-making 

Actionable tips: 

➜ Use the signals framework: write down the specific problem you’re solving, collect data, and test solutions systematically.
➜ Get everyone in the room: bring together staff, leadership, and board members to align on key challenges.
➜ Track decision-making: keep records of strategic decisions to help future teams stay informed.
➜ Shift the culture: encourage a data-driven mindset rather than relying on “this is how we’ve always done it.”
➜ Start small: test the framework on a single issue before applying it organization-wide. 

Resources: 

• Nonprofit Science Institute – Website 
• Nonprofit Science Podcast – Listen Here 
• Free Ebook: The Signals Framework – Download Here 

Connect with Us: 

• Connect with Maria Rio 
• Connect with Sheela Mahajan 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

Join us next week for a must-listen episode on landing your dream nonprofit job! 🎯 Maria shares the ultimate list of red flags to watch out for in your jo

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

In this episode of The Small Nonprofit Podcast, Maria and Caitlin dive into the biggest fundraising trends shaping the nonprofit sector this year. From the rise of Community-Centric Fundraising and AI-driven tools to the ongoing burnout crisis, they break down what’s ahead and how nonprofits can prepare. They explore how ethical storytelling is becoming a must, why fractional fundraising is on the rise, and how organizations can build resilience in an ever-changing landscape. 

Key Topics Covered: 

• The rise of Community-Centric Fundraising  
• AI and automation in fundraising 
• Ethical storytelling & the shift away from exploitation 
• Burnout & the shift to fractional fundraising 
• Creative ways to show gratitude to donors 

Actionable tips: 

➜ Explore AI tools for efficiency: Start small by using AI for board meeting minutes or email drafts.
➜ Shift to community-centric fundraising: Move beyond traditional donor-centric models to prioritize impact.
➜ Audit your storytelling practices: Ensure your messaging centers dignity, autonomy, and ethical representation.
➜ Address burnout before it’s too late: Take proactive steps to support nonprofit teams and explore fractional fundraising models. 

Connect with Us: 

• Connect with Maria Rio 
• Connect with Caitlin McBride 
• Further Together Website 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

Join us next week as we chat with Sheela Mahajan about transforming the way nonprofits think. We’ll explore how to move beyond outdated mindsets, make more strategic decisions, and tailor solutions to your community for greater impact. Don’t miss this game-changing conversation! 🚀 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

In this episode of The Small Nonprofit Podcast, Maria is joined by Caitlin McBride to discuss how nonprofit fundraisers can transition smoothly into the new year after the year-end fundraising rush. They share strategies for celebrating success, reflecting on what worked, and setting yourself up for long-term sustainability—without burning out. If you’ve ever felt overwhelmed by the reset of a new fiscal year, this episode is packed with actionable advice to help you start 2025 with confidence. 

Key Topics Covered: 

• Celebrating year-end wins 
• Avoiding the post-year-end slump 
• Practical ways to reflect and improve for next year 
• How to fill your own cup as a fundraiser 
• Creative ways to show gratitude to donors 

Actionable Tips: 

➜ Take time to celebrate your achievements—big and small. 
➜ Document key insights from your year-end campaign to reference later. 
➜ Start the year with activities that energize and inspire you. 
➜ Show gratitude to your donors and supporters in thoughtful ways. 
➜ Give yourself grace—fundraising is a long game, and every step matters. 

Connect with Us: 

• Connect with Maria Rio 
• Connect with Caitlin McBride 
• Further Together Website 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

Join us next week as Caitlin and Maria share fundraising trends in 2025. Tune in for practical tips to start the new year strong and set yourself up for success! 🚀 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

In this episode of The Small Nonprofit Podcast, host Maria Rio dives into the Five Pillars of Great Fundraising, a powerful framework to help nonprofits assess and optimize their fundraising strategies. Maria explains how nonprofit leaders can evaluate their efforts, identify gaps, and implement changes that lead to sustainable growth. Whether you're working with a small team or looking to refine your fundraising approach, this episode provides practical, actionable insights to maximize your impact. 

Key Topics Covered: 

• Prospecting & one-to-one fundraising 
• Digital fundraising & lead generation 
• One-to-many fundraising campaign 
• Crafting a strong unique value proposition  
• Branding & trust building for fundraising success 

Actionable Tips: 
➜ Choose one pillar to focus on: Start with the area that needs the most improvement. 
➜ Track & analyze key metrics: Set up a system to monitor progress and make data-driven decisions. 
➜ Gather feedback: Engage donors, staff, and volunteers to refine your approach.
➜ Optimize & iterate: Use insights to adjust and enhance your fundraising strategy. 
➜ Celebrate small wins: Recognize progress and share successes internally and externally. 

Connect with Us: 

• Connect with Maria Rio 
• Further Together Website 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

Join us next week as Caitlin and Maria share how to celebrate your year-end success without feeling overwhelmed as you start fresh. Don’t miss this episode on setting yourself up for a strong new year! 🚀 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

In this episode of The Small Nonprofit Podcast, Maria sits down with Caitlin McBride, an experienced fundraiser and consultant, to discuss the unique challenges and opportunities of being a one-person fundraising department. Caitlin shares her journey from working in large fundraising teams to becoming the sole fundraiser at small nonprofits. She provides actionable insights on setting up systems, avoiding burnout, and leveraging technology to maximize efficiency. If you’re a nonprofit professional juggling multiple roles, this episode is packed with practical advice to help you thrive. 

Key Topics Covered: 

• Embrace systems and technology 
• Get comfortable with decision-making 
• Set boundaries and manage expectations 
• Prioritize self-care without guilt 
• Know when to ask for help 

Actionable Tips: 

➜ Build a strong support network: Connect with other fundraisers, listen to industry podcasts, and seek mentorship. 
➜ Leverage free and low-cost tech: Use tools like TechSoup for nonprofit discounts on software and services. 
➜ Create a case for support: Having a well-written document makes grant writing and donor outreach much more efficient. 
➜ Audit and organize your CRM: Clean data and standardized tracking can save hours of work. 
➜ Educate your board & ED: Set clear expectations about what’s realistic for a one-person fundraising team. 

Resources: 

• Are you burnt out? QUIZ  
• Reboot  
• MASadvice  

Connect with Us: 

• Connect with Maria Rio 
• Connect with Caitlin McBride 
• Further Together Website 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

Join us next week as Maria shares her insights on measuring success and making data-driven decisions! 🚀 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Is your nonprofit fundraising strategy working? In this episode of The Small Nonprofit Podcast, Maria speaks with Kel Haney, a fundraising coach and consultant, about transforming donor engagement through personalized and strategic phone calls. Kel introduces her "ditch the script" approach and her "five-minute fundraising ask" framework, which emphasizes authenticity, connection, and clear asks. Whether you’re a seasoned fundraiser or new to phone outreach, Kel’s insights will help you foster deeper relationships and make your calls more effective. 

Nonprofit Fundraising Strategy: Taking the 'Ick' Out of Fundraising Calls -- The Highlights:

• Why scripts don’t work 
• The power of vulnerability 
• Five-minute fundraising ask framework 
• Effective voicemail strategies 
• Time management for fundraising calls 

Actionable Tips: 

➜ Be prepared but flexible:Have talking points, but allow the conversation to flow naturally.
➜ Personalize your approach:Reference past interactions or specific donor interests to build rapport.
➜ Practice active listening:Make donors feel heard by acknowledging their concerns and interests.
➜ Follow up consistently:Whether via email or another call, keep the lines of communication open.
➜ Make specific asks:Avoid vague language; be clear about the amount or action you’re requesting. 

Resources Mentioned: 

• Kel’s Website: kelhaney.com 
• Free Resource: Eight Phrases Not to Use in Fundraising and Five Tips for Mid-Level Giving 

Connect with Us: 

• Connect with Maria Rio 
• Connect with Kel Haney 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

Join us next week as Caitlin McBride shares how small nonprofits can streamline operations, set boundaries, and build a culture of philanthropy to drive lasting impact without burning out. 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Can nonprofits truly live their values? Learn how to align organizational values with action from the experienced leadership of Hoang Murphy, CEO of People Serving People. In this episode, we discuss building workplace cultures of transparency, centering lived experiences in decision-making, and embedding nonprofit values into budgeting and operations. Explore how intentional nonprofit leadership can create better workplaces and stronger mission outcomes.

Aligning Nonprofit Leadership with Core Values - The Highlights:

• Why and how nonprofit budgets reflect values (and how to align them).
• Centering lived experiences in nonprofit leadership, staff, and boards.
• Practical steps for engaging teams and clients in defining values.
• The benefits of relational fundraising and building genuine connections with funders.
• Strategies for scaling transparency and culture at large nonprofits.

🎧 Listen to more episodes for actionable tips on nonprofit leadership, ethical fundraising, and community engagement strategies!

About Hoang Murphy:

Hoang Murphy is the CEO of People Serving People. He brings a wealth of experience from his journey as a teacher, a Foster, and a leader in the nonprofit sector. Hoang shares his expertise on creating impactful solutions for those affected by inequality and emphasizes the role of lived experiences in decision-making processes.

Links and Resources:  

• Hoang Murphy (LinkedIn): linkedin.com/in/hoangmurphy 
• Hoang Murphy (Facebook): https://www.facebook.com/hrcapist/ 
• Hoang Murphy (Email): hmurphy@peopleservingpeople.org  
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• Watch this episode on Youtube: https://youtu.be/aJ8-uNCxLvY 
• Support the show: https://www.buzzsprout.com/208666/supporters/new

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Is the nonprofit-industrial complex STUCK? Discover the journey of implementing Community-Centric Fundraising (CCF) principles with your host Maria Rio and Marie-France, Director of Community Engagement and Major Gifts at TNG Community Services. In this episode, they discuss the complexities and rewards of aligning fundraising strategies with equity, justice, and collective mission values. Topics include practical applications of CCF, the importance of self-reflection, addressing limitations, and the ongoing work of dignified storytelling in the nonprofit sector.

Community-Centric Fundraising - The Highlights:

• How to integrate CCF principles into your nonprofit’s strategy.
• Overcoming challenges like resource constraints and systemic barriers.
• The role of gift acceptance policies in ethical fundraising.
• Empowering communities through dignified storytelling and public policy advocacy.
• Engaging major donors in values-aligned philanthropy.

🎧 Listen to more episodes for actionable insights on nonprofit leadership, ethical fundraising, and community engagement strategies!

About Marie-France:

Marie-France is passionate about advancing economic justice and equity through dignified storytelling, trust-based philanthropy, and diverse participation in civic engagement. She brings her commitment to advocacy and an anti-poverty, intersectional feminist lens to all of the work she does. She has worked for anti-poverty organizations for the past 8 years and is currently the Director of Community Engagement and Major Gifts at The Neighbourhood Group (TNG) Community Services. She oversees the organization's major gifts and foundations revenue, drive the departmental strategy, and amplify TNG's presence in the sector.

Links and Resources:  

• Marie-France Roche (LinkedIn): linkedin.com/in/marie-france-roche 
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• Support the show: https://www.buzzsprout.com/208666/supporters/new
• Watch this episode on Youtube: https://youtu.be/YsndeUvRwdI 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Are you slipping into slip into siloed efforts in the nonprofit sector? Join Lanrick Bennett, Executive Director of Charlie's FreeWheels, as he discusses building a culture of collaboration in nonprofits. Lanrick shares his journey from a career in government and advocacy to leading a youth-centered cycling nonprofit, weaving themes of equity, leadership, and community into his work. Discover how nonprofit leaders can dismantle silos, foster internal and external partnerships, and implement equitable practices to drive systemic change. From his "clean as you go" approach to leadership to building trust through shared meals and safe spaces, Lanrick provides actionable insights for nonprofit teams.

Nonprofit Leadership & Collaboration in Nonprofits - The Highlights:

• The importance of collaboration to break nonprofit silos and promote equity.
• How internal cultures of collaboration can impact external partnerships.
• Key insights on building trust and leadership in nonprofit teams.
• Lessons from cycling programs that transform communities through empowerment.
• Building equity into nonprofit leadership and programming.

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!

About Lanrick Bennet:

Lanrick is not only the executive director of Charlie’s Free Wheels, a nonprofit teaching young people leadership through bicycles, but also Toronto's first bicycle mayor, a comedian, and a champion of community engagement. Our conversation promises to be an insightful journey into what it means to be a hands-on leader who isn't afraid to get their hands dirty – quite literally!

Links and Resources:  

• Connect with Lanrick Bennett on Twitter: https://twitter.com/LanrickBennett
• Learn more about Charlie’s FreeWheels: https://www.charliesfreewheels.ca/
• Email Lanrick: lanrickbennettjr@gmail.com | info@charliesfreewheels.ca
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• Support the show: https://www.buzzsprout.com/208666/supporters/new
• Watch this episode on Youtube: https://youtu.be/P9LqhfPMV6c 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Is your nonprofit aligned with your values or is it perpetuating harm? In this thought-provoking episode of The Small Nonprofit, Maria Rio sits down with Sheetal Puri, digital fundraising leader at Wikimedia Foundation, to discuss the critical issues of value misalignment, nonprofit burnout, and workplace culture in the nonprofit sector. Together, they explore how nonprofit professionals can navigate organizational challenges, advocate for meaningful change, and build a healthier, values-aligned workplace culture.

Sheetal brings her extensive fundraising experience, from grassroots volunteering to overseeing global digital campaigns, to offer actionable advice for fundraisers at all career stages. Whether you're navigating a workplace that doesn’t align with your values or looking to build a more equitable and inclusive nonprofit sector, this conversation offers insights and strategies to inspire change.

Burnout in Nonprofit Fundraising - the highlights:

• Sheetal's journey from an alumni caller to digital fundraising at Wikimedia Foundation.
• How value misalignment can lead to burnout and strategies to mitigate it.
• The role of storytelling in fundraising and why we must challenge "savior" narratives.
• Practical ways to advocate for equity, inclusion, and better workplace cultures in nonprofits.
• Why fundraisers hold unique power to create systemic change in their organizations.
• How privilege can be leveraged to challenge the status quo and advocate for marginalized voices.
• The importance of transparency, collaboration, and trust in nonprofit management.
• How unionization and collective action could reshape the nonprofit sector.

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!

About Sheetal Puri:

Sheetal Puri, our guest today, has dedicated her career  to non-profit fundraising, marketing and communications for organizations globally. Having raised hundreds of millions for multiple organizations over the past 15 years, Sheetal’s commitment to the sector has given her the insight to identify areas in present day fundraising models that perpetuate colonial modes of power and prevent the ability to practice and implement our core values and missions. She is a strong advocate for community-centric approaches to fundraising that prioritize the return of power and agency to those who have experienced disempowerment.

Links and Resources:  

• Connect with Sheetal on LinkedIn: https://ca.linke

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Ready to rank higher on Google and have donors find YOU? Join digital marketing expert Matt Diamante as he shares how Nonprofit SEO and digital funnels can revolutionize nonprofit fundraising. Learn actionable fundraising tips to optimize your website, attract donors, rank higher on Google, and build lasting relationships.

From creating engaging funnels to improving donor trust, this episode is packed with practical advice for nonprofits looking to thrive online.

Nonprofit SEO Made Simple – The Highlights:

• What is SEO and why it’s crucial for nonprofit websites. 
• How digital funnels enhance donor engagement and attract new supporters. 
• The importance of building trust through modern, user-friendly websites. 
• Practical fundraising tips to boost donations and drive impact. 
• How community-centric fundraising integrates with digital strategies.

 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!

About Matt Diamante:

Matt is the founder of HeyTony Advertising – a digital marketing agency specializing in SEO, social media, and online advertising  – and a professional SEO strategist with over a decade of experience, dedicated to empowering website owners.

Actionable Tips for Nonprofits to Improve SEO:

1. Start small with funnels: Focus on one key action like collecting email addresses before scaling up to complex strategies. 
2. Provide value first: Share free resources or tools to build trust and keep your audience engaged. 
3. Consistency is key: Post regularly on social media and send frequent, purpose-driven emails. 

Resources and Links: 

• Hey Tony Website 
• Free SEO Course by Matt Diamante 
• Join Matt’s Community: Hey Tony Insiders 
• Connect with Maria Rio 
• Connect with Matt on Instagram/Tiktok: @heytony.agency / @heytonyagency 
• Watch this episode on YouTube. 
• Support these conversations by donating here. 

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Sick and tired of constantly feeling stressed, overwhelmed, and burned out? Join Maria and Kimberley McKenzie in this insightful episode on nonprofit burnout prevention. Kimberley shares her transformative 4C framework—Culture, Confidence, Collaboration, and Coaching—to help organizations reduce staff burnout, enhance team resilience, and create sustainable impact. 

From addressing trauma-informed leadership to fostering trust and loyalty, this episode equips nonprofit leaders with actionable strategies to prioritize well-being and combat burnout.

Nonprofit Burnout Prevention – The Highlights:

• The impact of nonprofit burnout prevention on staff retention and organizational success.
• The 4C framework for building resilient nonprofit teams.
• How trauma-informed leadership supports overwhelmed staff.
• Tips for fostering collaboration and enhancing team trust.
• Practical steps to empower nonprofit managers and address burnout head-on.

 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!

About Kimberley McKenzie:

Kimberley is a charity executive, certified fundraising executive, AFP Master Trainer and consultant who has raised millions of dollars. Today, she's a Certified Professional Co-Active Coach (CPCC) helping others navigate the complexities of life and work. Her practice is dedicated to those who strive to make a difference in the world. She believes in the power of health and well-being, meaningful connections, and lifting each other up.

Actionable Tips for Nonprofit Leaders to Prevent Burnout:

1. Invest in coaching: Support managers with coaching to improve team performance and workplace culture. 
2. Adopt trauma-informed practices: Recognize and address the emotional well-being of your team. 
3. Embed wellness in strategy: Align organizational priorities and budgets with the well-being of your staff. 

Resources and links: 

• Kimberley McKenzie Website 
• Why Well-Being is a Skill 
• When the Body Says No: The Cost of Hidden Stress  
• Trauma Informed Leadership 
• Connect with

Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy,

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

Dealing with rising disconnection, financial stress, and generational shifts in the nonprofit landscape? Building community connections during these challenging times might be the answer. But How? In this episode, Maria sits down with Nicole from Canada Helps and Sam from Apathy Is Boring to explore the power of nonprofit community building. They discuss the latest trends in donor behavior, insights from CanadaHelps’ 2024 Giving Report, and actionable strategies to engage donors and mobilize supporters.

Nicole highlights key findings from the report, while Sam shares how her organization fosters youth engagement and civic participation.

Nonprofit Community Building in Challenging Times – The Highlights: 

• The connection between community engagement and donor behavior. 
• Data from Canada Helps' 2024 Giving Report: Trends in monthly giving and donor demographics. 
• Strategies to strengthen nonprofit community building and foster loyalty. 
• How Giving Tuesday inspires donor action and attracts younger audiences. 
• Real-world examples from Apathy Is Boring on youth engagement and advocacy.

 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!

About CanadaHelps’ 2024 Giving Report:

The Giving Report 2024 highlights insights and giving trends that are challenging Canada’s charitable sector as it struggles to keep pace with increasing demand amidst a decline in charitable donors. Leveraging the vast volume and breadth of online giving data at CanadaHelps and analysis of the latest tax filer data, we paint a detailed picture of concerning trends in how Canadians give.

Actionable Tips for Nonprofits to Build Community (even in challenging times):