MARKETING

The Pratfall Effect: Why Flawed Brands Win More Trust Than Perfect Ones

Mon, 08 Jun 2026 00:00:00 -0700

The Pratfall Effect, what it is, the brands that used vulnerability as a strategy, what the research says, and 3 marketing moves you can use to put this marketing psychology principle to work immediately.

STUDY CITATIONS

Aronson, E., Willerman, B., & Floyd, J. (1966). The effect of a pratfall on increasing interpersonal attractiveness. Psychonomic Science, 4 (6), 227–228.

Helmreich, R., Aronson, E., & LeFan, J. (1970). To err is humanizing sometimes: Effects of self-esteem, competence, and a pratfall on interpersonal attraction. Journal of Personality and Social Psychology, 16 (2), 259–264.

Ein-Gar, D., Shiv, B., & Tormala, Z. L. (2012). When blemishing leads to blossoming: The positive effect of negative information. Journal of Consumer Research, 38 (5), 846–859.

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BONNE MAMAN MARKETING PLAYBOOK: How a French Jam Company Sold Americans a Memory They Never Had

Fri, 05 Jun 2026 00:00:00 -0700

We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the packaging strategy that did it, the insight behind it, how they deployed it across 50-plus years and eventually turned a jar of jam into one of the most coveted holiday items in the country, the research that explains exactly why this works in the brain, and finish with a 3-step marketing playbook you can start applying to your own product or service today.

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SEO vs. GEO: Why Ranking on Google Doesn't Mean AI Will Recommend You

Thu, 04 Jun 2026 00:00:00 -0700

The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about the gap between these 2 disciplines, and 5 steps to make sure your brand is visible in both.

STUDY CITATIONS

Aggarwal, P., Murahari, V., Rajpurohit, T., Kalyan, A., Narasimhan, K., & Deshpande, A. (2024). GEO: Generative Engine Optimization. In KDD 2024, Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Pages 5–16.

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SparkToro / Datos (2024). 2024 Zero-Click Search Study.

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Marketing News This Week May 28, 2026: OpenAI Builds a Full Ad Stack Inside ChatGPT, Google's May Core Update Hits Hard, and Display Ads Just Got Absorbed Into Demand Gen

Thu, 28 May 2026 19:00:00 -0700

This is your marketing news for the week of May 28th, 2026. This week we have three big marketing stories.

OpenAI shipped a wave of upgrades to ChatGPT ads and the trajectory tells you exactly where they're headed.

Google dropped another core update and sites started feeling it over the weekend.

And Google just folded an entire campaign type into another one, with a stat that might change how you think about that move.

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Marketing News This Week: Google's New AI Ad Formats Change Everything, the Google Search Box Gets Its First Redesign in 25 Years, and a 55,000-Article Study Reveals How Much Content Is Now Machine-Made

Thu, 21 May 2026 11:00:00 -0700

This is your marketing news for the week of May 21, 2026. This week we have three big marketing stories.

Google just held I/O and Marketing Live back to back and the way ads show up inside AI Mode is about to look completely different.

Then, the Google search box. Google just redesigned the Google Search Box for the first time ever.

And a new study landed on a number that changes how all of us should think about content strategy.

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The Transparency Effect: How Showing Your Work Builds the Trust That Converts

Sat, 16 May 2026 13:00:00 -0700

The Transparency Effect, what the Transparency effect is, the brands that have built entire pricing and culture strategies around it, what the research from Harvard and MIT says, and 3 marketing moves you can put into play immediately.

STUDY CITATIONS

Buell, R. W., & Norton, M. I. (2011). The labor illusion: How operational transparency increases perceived value. Management Science, 57(9), 1564–1579.
Buell, R. W., Kim, T., & Tsay, C. J. (2017). Creating reciprocal value through operational transparency. Management Science, 63(6), 1673–1695.

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Marketing News This Week May 13, 2026: ChatGPT Turns Product Catalogs Into Ads, Google Kills FAQ Rich Results, and an Ahrefs Study Debunks SEO's Most Popular AI Tactic

Wed, 13 May 2026 13:00:00 -0700

This is your marketing news for the week of May 13, 2026. This week we have three big marketing stories.

ChatGPT just changed how product ads work on its platform.

Google killed a search feature that's been live since 2019.

And a study by Ahrefs tracking nearly 6,000 web pages just contradicted one of the most repeated recommendations in AI search optimization.

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Comfrt Marketing Playbook: The Marketing Strategy a Weighted Hoodie Used to Build a $1 Billion Brand in 3 Years

Fri, 08 May 2026 00:00:00 -0700

We’re breaking down Comfrt’s marketing strategy, the weighted hoodie brand that went from zero to over $1 billion in sales run rate in just a few years, with no outside investors, no retail stores, and no celebrity endorsements.

We break down how they positioned their product to stand out why that repositioning unlocked a distribution strategy their competitors couldn't copy, what the research says about why what they did works, and finish with a 3 step marketing playbook you can apply to your own product or service’s marketing strategy starting today.

STUDY CITATIONS:

Les Binet and Peter Field, "The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies." Institute of Practitioners in Advertising (IPA), 2013. Analysis of over 1,400 advertising effectiveness case studies spanning 30 years.

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Marketing News This Week: Bing's 1 Billion User Milestone, Google's All-Time High Query Volume, and Why Organic SEO Isn't Dead

Thu, 07 May 2026 00:00:00 -0700

This is your marketing news for the week of May 6 2026. This week we have three marketing big stories for you.Everything most of us believe about the state of search just got updated by hard data.

Bing posted a number this week that changes how you think about your media plan.

The biggest search platform on earth reported its quarter and the number that matters most is not the revenue headline.

And a study tracking two billion data points just flipped the narrative on AI Overviews and organic traffic. Let's dive in.

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The AI Marketing PROMPT Framework: How to Get Better Output from Any AI Agent For Your Marketing

Mon, 04 May 2026 00:00:00 -0700

We're explaining the P-R-O-M-P-T framework, the six-component system for writing AI prompts that get you usable output for your marketing on the first try.

We walk through each component of the prompt framework with a short marketing example so you can hear exactly how it works and start using it for your marketing as soon as you finish this episode.

STUDY CITATIONS

Chen, B., Zhang, Z., Langrené, N., & Zhu, S. (2023). Unleashing the potential of prompt engineering for large language models. arXiv:2310.14735.
SurveyMonkey. (2025). AI in Marketing Statistics: How Marketers Use AI in 2025. SurveyMonkey.

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Narrative Transportation: How to Sell More With Stories Than Features and Statistics

Sat, 02 May 2026 00:00:00 -0700

We’re breaking down Narrative Transportation, what it is, the brands using it to raise and sell hundreds of millions while reshaping their brand categories, what the research says Narrative Transportation does to your buyers, and the marketing playbook you can use to put this principle to work immediately as part of your marketing strategy in increase conversions and sales.

STUDY CITATIONS

Escalas, J. E. (2004). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14(1–2), 168–180.
Small, D. A., Loewenstein, G., & Slovic, P. (2007). Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims. Organizational Behavior and Human Decision Processes, 102(2), 143–153.

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Marketing News This Week: Google's AdSense Penalty Trap, Spotify's Programmatic Milestone, and YouTube's Silent Subscriber Change

Thu, 30 Apr 2026 00:00:00 -0700

This is your marketing news for the week of April 30, 2026.

This week we have three hot marketing stories for you.

Google has a setting inside its own ad product that could trigger one of its own search penalties and the enforcement date is 47 days away.

Spotify just reported the number that puts a hard data point on where audio advertising has been heading.

And YouTube made a permanent change to how subscribers get notified about your content, a change that is already affecting reach without most brands or creators realizing it.

The through-line this week: platforms are rewriting the rules of who gets reached.

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Marketing News This Week: Inside ChatGPT's Ad Manager, Anthropic's Claude Design for Marketers, and Google's Hard Deadline for Every DSA Advertiser

Thu, 23 Apr 2026 11:00:00 -0700

This is your marketing news for the week of April 23, 2026.

This week we have three big marketing stories:

The ChatGPT ad platform just showed us what it actually looks like inside
Anthropic launched a new design tool built specifically for marketers and founders
Google gave every Dynamic Search Ads advertiser a hard September deadline.

The common theme in marketing news this week, the AI layer is being dropped into every part of how marketing gets built and bought.

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How to Train Jasper.ai to Write in Your Brand Voice: Stop Getting Generic Output and Start Getting Your Brand Voice Back

Sat, 18 Apr 2026 00:00:00 -0700

Today we're covering how to train Jasper.ai's Brand Voice feature so your AI-generated content actually sounds like your brand, not like generic output your audience has read a hundred times before.

We’re looking at what the research says about why voice consistency moves the needle and finish up by walking through 3 steps to set up Jasper.ai to program it to get the output you’re looking for.

STUDY CITATIONS

Goor, M., van Noort, G., Voorveld, H., & Muntinga, D. (2018). Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses. Journal of Interactive Marketing, 41, 60–72.

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The Bandwagon Effect: How the Fastest-Growing Brands Engineer Their Own Tipping Points

Fri, 17 Apr 2026 00:00:00 -0700

We're breaking down the Bandwagon Effect, what it is, the brands that have turned it into a growth engine, what the research says about how to engineer the Bandwagon Effect, and 3 marketing moves you can put to work immediately to accelerate adoption before your competitors figure out what's happening.

STUDY CITATIONS (APA)

Leibenstein, H. (1950). Bandwagon, snob, and Veblen effects in the theory of consumers' demand. Quarterly Journal of Economics, 64(2), 183–207.
Salganik, M. J., Dodds, P. S., & Watts, D. J. (2006). Experimental study of inequality and unpredictability in an artificial cultural market. Science, 311(5762), 854–856.
Muchnik, L., Aral, S., & Taylor, S. J. (2013). Social influence bias: A randomized experiment. Science, 341(6146), 647–651.

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Marketing News This Week April 16, 2026: Google Brings Back Data Studio, TikTok Puts a Video Studio Inside Your Ad Platform, and Reddit's New Ad Format Could Change How You Launch Everything

Thu, 16 Apr 2026 00:00:00 -0700

Your Marketing News for the week of April 15, 2026.

This week we have 3 big marketing stories for you:

Google just reversed a three-year-old product decision you may not have noticed, but you'll want to.
TikTok put a full video production tool inside your ad platform.
Reddit launched something that could flip how you promote every event and product launch you have this year.

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ClickFunnels Marketing Playbook: How ClickFunnels Built a $265 Million Software Business by Giving Away the Education

Tue, 14 Apr 2026 00:00:00 -0700

We're talking about ClickFunnels, the marketing move that made their software feel like the only logical next step, the insight that cracked it open, how they deployed it across books, challenges, live events, and a streaming library, the research that explains why this strategy works on a psychological level, and a 3 Step Marketing Playbook you can start using for your own product or service today.

STUDY CITATIONS

"Understanding Subscription Models: How Psychology Shapes Customer Loyalty, Value Perception, and Cancellation Patterns," Advances in Consumer Research (2025).

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How to Design Your Website Schema to Maximize GEO for AI Search

Sat, 11 Apr 2026 00:00:00 -0700

We're breaking down what your website schema needs to look like in two thousand and twenty-six (2026) to get your content cited by AI agents. We’re defining what schema is, what the research says generic schema is doing to your citation rates, which schema types carry real weight with AI systems, and the five steps to get your implementation right. There's a downloadable cheatsheet for this episode, link is in the show notes. Let's jump right in.

CHEATSHEET DOWNLOAD

How to Design Your Schema to Maximize GEO for AI Search CHEATSHEET
https://edge.kit.com/f14d214c8e

STUDY CITATIONS

Fischman, K. (2026, February). Your Generic Schema is Useless: New Research on What it Really Takes to Get Cited by AI. Growth Marshal Field Notes. Updated March 18, 2026.
Canel, F. (2025, March). Schema markup helps Microsoft's LLMs understand content. Statement at SMX Munich 2025. Cited in: Whitehat SEO. (2026, February). Schema Markup for AI Search: Technical Guide.

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The Peak-End Rule: The Two Moments That Decide If Customers Come Back

Fri, 10 Apr 2026 00:00:00 -0700

We're breaking down the Peak-End Rule, what the Peak-End Rule is, the brands that have built entire experience strategies around it, what the research says, and three marketing moves you can make with this new information to take advantage of the opportunity to optimize for the moments your customers remember the most about you.

STUDY CITATIONS (APA)

Kahneman, D., Fredrickson, B. L., Schreiber, C. A., & Redelmeier, D. A. (1993). When more pain is preferred to less: Adding a better end. Psychological Science, 4(6), 401–405.
Redelmeier, D. A., Katz, J., & Kahneman, D. (2003). Memories of colonoscopy: A randomized trial. Pain, 104(1–2), 187–194.
Do, A. M., Rupert, A. V., & Wolford, G. (2008). Evaluations of pleasurable experiences: The peak-end rule. Psychonomic Bulletin & Review, 15(1), 96–98.

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Marketing News April 8, 2026: Google's AI Mode Is Now a Store, ChatGPT Ads Open to Everyone, Beehiiv Moves into Podcasting, and the AI Content Study That Changes Your Content Strategy

Wed, 08 Apr 2026 12:00:00 -0700

This is your marketing news for the week of April 8, 2026 and this week we have four marketing stories for you.

Google moved two new ad formats live inside AI Mode and it's not just ads, it's full checkout.

ChatGPT advertising dropped its $200,000 entry barrier this month.

Beehiiv made a move worth knowing about if you run a podcast.

Semrush just published a study with 42,000 data points on AI content and Google rankings and the gap between what the data shows and what most teams believe is significant.

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Michelin’s Marketing Playbook: How a Tire Company Built Michelin Guide into the World's Most Powerful Restaurant Guide

Tue, 07 Apr 2026 10:00:00 -0700

We're breaking down Michelin’s marketing playbook. how a French tire company in 1900 turned a free pamphlet into one of the most influential cultural institutions on the planet by doing something no tire company had any business doing: creating the desire for the lifestyle their product required, then we’ll look at what the research says why this works, and finish the episode with 3 marketing moves you can use to increase demand and sales for your product or service.

STUDY CITATIONS

Shampanier, Kristina, Nina Mazar, and Dan Ariely. "Zero as a Special Price: The True Value of Free Products." Marketing Science, Vol. 26, No. 6, 2007, pp. 742–757. INFORMS.

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Generative Engine Optimization (GEO): How to Seed Content That Gets Your Brand Recommended by AI

Sat, 04 Apr 2026 00:00:00 -0700

We're building your Generative Engine Optimization (GEO) strategy in 5 steps.

You learn What each platform rewards, how to build presence across all of them, and how to know if it's working.

GEO WORKBOOK CHEATSHEET DOWNLOAD

STUDY CITATIONS

Qwairy. (January–March 2026). Analysis of 118,000 AI-generated answers across ChatGPT, Perplexity, Google AI Mode, and Claude. Cited in: Probert, C. Perplexity vs ChatGPT vs Gemini: How AI Engines Cite Content. Whitehat SEO. March 21, 2026.
SparkToro / Gumshoe. (2026). AI Citation Analysis: Source Type Preference Across AI Platforms. Cited in: Probert, C. Whitehat SEO. March 21, 2026.
Yext. (October 2025). AI Visibility in 2025: How Gemini, ChatGPT, and Perplexity Cite Brands. Analysis of 6.8 million citations across 1.6 million responses.

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Fairness Bias: Pay What You Want Pricing (PWYW) - The Marketing Move You Can Use That Generated $3 Million and Changed an Industry

Fri, 03 Apr 2026 11:00:00 -0700

We're breaking down one of the boldest pricing experiments in music history, Radiohead's "In Rainbows" pay-what-you-want release.

We're breaking down the dilemma they faced, the insight behind the move they made, how they executed it, what the science says about why people pay when they don't have to, and exactly how you apply this to your business.

STUDY CITATIONS

Kim, J.Y., Natter, M., & Spann, M. (2009). Pay what you want: A new participative pricing mechanism. Journal of Marketing, 73(1), 44–58.
Gneezy, A., Gneezy, U., Nelson, L.D., & Brown, A. (2010). Shared social responsibility: A field experiment in pay-what-you-want pricing and charitable giving. Science, 329(5989), 325–327.
Gneezy, A., Gneezy, U., Riener, G., & Nelson, L.D. (2012). Pay-what-you-want, identity, and self-signaling in markets. Proceedings of the National Academy of Sciences, 109(19), 7236–7240.
Jung, M.H., Perfecto, H., & Nelson, L.D. (2016). Anchoring in payment: Evaluating a judgmental heuristic in field experimental settings. Journal of Marketing Research, 53(3), 354–368.

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Marketing News This Week April 1, 2026: Google Just Slashed Traffic for Certain Types of Sites, Instagram Is Testing a Pay-to-Play Model, and Apple Podcasts Just Became a Whole New Distribution Channel

Wed, 01 Apr 2026 10:00:00 -0700

This is your marketing news for the week of March 31, 2026. This week we have three stories for you.

All three marketing news stories happened in the last seven days. And all three involve a platform you depend on to distribute your content.

Google. Instagram and Apple Podcasts.

We'll start with a Google update that just a few days ago and if you’re generating AI content you better check this out because it could kill your site traffic.

Then we'll talk about what Meta confirmed Monday that tells you where Instagram is headed.

And we close with Apple, which just opened a distribution channel that didn't exist a week ago.

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Vacation's Marketing Playbook: How Vacation Sunscreen Turned a Whipped Cream Can Into an $80 Million Brand

Tue, 31 Mar 2026 14:00:00 -0700

We're breaking down how Vacation Inc. built an $80 million sunscreen brand in four years, not with a bigger ad budget, not with a celebrity spokesperson, but by making the product itself the marketing. We deep dive into the problem Vacation saw, the insight, the marketing tactics, the science, and exactly how you apply this to your business with Vacation's marketing playbook.

STUDY CITATIONS

De Oliveira Santini, F., Lim, W. M., Junior Ladeira, W., Costa Pinto, D., Maurer Herter, M., & Rasul, T. (2023). A Meta-Analysis on the Psychological and Behavioral Consequences of Nostalgia: The Moderating Roles of Nostalgia Activators, Culture, and Individual Characteristics. Psychology & Marketing, 40(10), 1899–1912.
Orth, U. R., & Bourrain, A. (2008). The influence of nostalgic memories on consumer exploratory tendencies: Echoes from scents past. Journal of Retailing and Consumer Services, 15(4), 277–287.

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The Zeigarnik Effect: Why Unfinished Stories Are Your Most Powerful Marketing Tool

Fri, 27 Mar 2026 11:00:00 -0700

We're breaking down the Zeigarnik Effect, what the Zeigarnik Effect is, the brands that have built entire growth strategies around it, what the research says about the the Zeigarnik Effect, and three marketing moves you can put into production right now to keep your buyers in the loop and buying.

STUDY CITATIONS

Zeigarnik, B. (1927). Über das Behalten von erledigten und unerledigten Handlungen [On the retention of completed and uncompleted actions]. Psychologische Forschung, 9, 1–85.
Ovsiankina, M. (1928). Die Wiederaufnahme unterbrochener Handlungen [The resumption of interrupted activities]. Psychologische Forschung, 11, 302–379.
Kieras, J., & Sasse, M. (2010). The impact of progress indicators on task completion. NCBI / PMC — University of Michigan / University of Maryland. Retrieved from
Retention Rabbit. (2025). The 2025 State of YouTube Audience Retention.

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News This Week March 25, 2026: Four Stories That Show Exactly Where Marketing Is Heading — Apple, Google, AI Agents, and the Future of Web Content

Wed, 25 Mar 2026 11:00:00 -0700

Marketing News for the week of March 24, 2026. This week we have four big marketing stories for you:

Google made a major move at NewFronts this week that changes how you plan and buy media and there's a specific number in it worth knowing.
We have a new AI agent built for CMOs that launched this week with some early speed numbers that are hard for any marketer to ignore.
Apple officially confirmed this week that ads are coming to Apple Maps and if you have any kind of local presence, this matters.
A marketing story from earlier this week that affects every marketer with a website. WordPress.com just let AI agents write and publish your content. We talk about what that means for your content strategy.

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

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Jell-O’s Marketing Playbook: How Jell-O Turned a $450 Purchase Into a $1.5 Billion Brand With a Free Booklet

Wed, 25 Mar 2026 00:00:00 -0700

Today we're breaking down how Jell-O went from nearly worthless to America's most recognized dessert and the marketing move that built it.

The problem Jell-O couldn't solve, the consumer insight that cracked open sales, how Jell-O executed it on the ground, and the exact marketing playbook you can use today in your product or service.

STUDY CITATIONS

Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of Consumer Research, 12(1), 1–16.
Hollebeek, L. D., & Macky, K. (2019). Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications. Journal of Interactive Marketing, 45, 27–41.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News This Week March 18, 2026: LinkedIn Is Now #1 in AI Data Training for These AI Tools, Meta Makes a Change to Facebook Ads that Will Help you, and HubSpot’s 1,500 Marketers Survey Results

Wed, 18 Mar 2026 10:00:00 -0700

This is your marketing news for the week of March 17, 2026.

Three big marketing stories this week:

One is about where AI tools go when they answer your buyers' questions — and which platform just became the most valuable real estate you're probably ignoring.
Two is a quiet Meta change to Facebook ads that could actually work in your favor if you catch it early.
And three — a HubSpot survey of 1,500 marketers has a number in it about how people now discover brands that you need to hear.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Red Bull’s Marketing Playbook: How Red Bull Built a $12 Billion Empire Without Selling You a Drink

Tue, 17 Mar 2026 01:00:00 -0700

Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the research that backs it up, and your marketing playbook to apply it.

STUDY CITATIONS

Kunz, R.E., Elsässer, F., & Santomier, J. (2016). "Sport-related Branded Entertainment: The Red Bull Phenomenon." Sport, Business and Management: An International Journal, Vol. 6, No. 5, pp. 520–541.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How To Use Reddit's Search Rankings to Get Your Brand In Front of Buyers

Sat, 14 Mar 2026 01:00:00 -0700

We're teaching you how find the Reddit threads already ranking for your keywords, how to get into those Reddit conversations the right way, and put your brand inside the discussions your buyers are reading before they decide.

I built my first company almost entirely on organic search. I was the sniper getting to the conversations before my competitors even saw the posts on other sites. Now you'll have the same marketing playbook to beat your competitors in the SEO/GEO game.

EPISODE DOWNLOAD

How to Use Reddit Search Rankings For Your Brand CHEATSHEET https://edge.kit.com/f14d214c8e

MARKETING STUDY CITATION

Velir. (2024, February 5). Google's Helpful Content Update: How to win in search in 2024.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

The Mere Exposure Effect: Why Your Ads Work Even When Nobody Clicks Them

Thu, 12 Mar 2026 01:00:00 -0700

We're breaking down the Mere Exposure Effect, what the Mere Exposure Effect is, the brands that have weaponized it, what the research says, and three marketing moves that will put the mere exposure effect into action for your brand and ultimately increase your sales.

STUDY CITATIONS

Zajonc, R.B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9(2, Pt. 2), 1–27.
Bornstein, R.F. (1989). Exposure and affect: Overview and meta-analysis of research, 1968–1987. Psychological Bulletin, 106(2), 265–289.
Fang, X., Singh, S., & Ahluwalia, R. (2007). An examination of different explanations for the mere exposure effect. Journal of Consumer Research, 34(1), 97–103.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News This Week: Meta Bought a Social Network for AI Bots, Andromeda Changes Facebook Ads Forever, and the Industry Survey Every Marketer Needs to See

Wed, 11 Mar 2026 11:00:00 -0700

This is your marketing news for the week of March 11th, 2026.

Three stories this week

Meta made two moves already this week that marketers don’t want to miss

And there's a new marketing industry report that came out yesterday morning from people managing over a billion dollars a month in ad spend with some insights that will help your marketing strategy.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Zappos Marketing Playbook: How Zappos Turned One Thing Into a $1.2 Billion Marketing Machine

Tue, 10 Mar 2026 18:00:00 -0700

Today we’re giving you Zappos' Marketing Playbook.

We're covering the problem Zappos tackled, the insight that changed everything, the specific tactics Zappos ran, the science that backs it up, and your 3 marketing moves to make this marketing work for your business.

STUDY CITATION

Wangenheim, F. & Bayón, T. (2007). "The Chain From Customer Satisfaction via Word-of-Mouth Referrals to New Customer Acquisition." Journal of the Academy of Marketing Science, 35, 233–249.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

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Loss Aversion: The Psychology Principle That Can Help Convert Customers (When Used Correctly)

Fri, 06 Mar 2026 10:00:00 -0800

Today we're breaking down what Loss Aversion is, looking at how Spotify uses Loss Aversion to convert free trials, walking through the academic research that shows how and why Loss Aversion works and then closing with your three-move loss aversion marketing playbook.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News This Week: ChatGPT Just Got Its First Ad Tech Partner, Google Killed the Excuse for Skipping MMM, and Meta Changed How Your Ads Get Credit

Wed, 04 Mar 2026 15:00:00 -0800

This is your Marketing News for the week of March 4 ,2026.

Three marketing stories this week and they all connect.

ChatGPT Just Got Its First Ad Tech Partner
Google Killed the Excuse for Skipping MMM
Meta Changed How Your Ads Get Credit

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Gymshark's Marketing Playbook: How One Tactic Took Daily Sales from $450 to $45,000

Tue, 03 Mar 2026 00:00:00 -0800

We break down exactly what Gymshark's marketing playbook and how you can use the same marketing strategy regardless of what industry you're in.

We uncover the problem, the insight, the specific marketing tactics, the science behind why their marketing tactic worked, and wrap up with the marketing playbook you take away to use in your marketing.

STUDY CITATIONS:

Farivar, S. et al. (2024). Persuasive power of social media influencers in brand credibility and purchase intention. Humanities and Social Sciences Communications.
Lou, C. & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Unit Bias: The One Unit Rule Brands Use to Control What Customers Consume and How You Can Use it to Increase Sales

Thu, 26 Feb 2026 01:00:00 -0800

We break down what Unit Bias is, where you've already seen unit bias executed perfectly by some of the biggest brands in the world, what the research says if unit bias really works, and exactly how you can use unit bias in your marketing.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News This Week: HubSpot's Big Acquisition, the YouTube-Reddit AI Flip, and the First-Party Data Payoff

Wed, 25 Feb 2026 16:00:00 -0800

This is your Marketing News for the week of February 25th, 2026.

Three stories this week and they all connect.

HubSpot made a very deliberate acquisition on Monday that every marketer should know about.
A new marketing study showing which platform AI models are now citing most. And it's not the one everyone's been betting on.
The first real numbers coming out of brands that built first-party data strategies early. Are your numbers on par?

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Ferrari's Marketing Playbook. And How To Use It For Your Company

Tue, 24 Feb 2026 02:00:00 -0800

In 2024, Ferrari sold 13,752 cars. For the whole year.

Ferrari generated €6.677 billion, that's roughly $7.3 billion, in revenue. Their operating profit margin was 28.3%.

The auto industry average? 7.7%.

Ferrari doesn't beat the competition. Ferrari plays a completely different game.

We break down exactly how Ferrari does it and what you can take from it for your marketing playbook.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How Notion Hit $10 Billion Without a Sales or Marketing Team: The Bottom-Up SaaS Playbook

Thu, 19 Feb 2026 04:00:00 -0800

Today we're breaking down Notion's bottom-up growth strategy.

We look at the problem Notion solved, the marketing insight that changed things for them, how Notion executed it, the science behind why what they did works, and most importantly, how you can apply what Notion did to your business.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News This Week: Meta Opens a Brand New Ad Channel With 400 Million Users, Google Kills Clickbait in Discover, and the Stat That Should Change How You Think About SEO

Wed, 18 Feb 2026 13:00:00 -0800

This is your Marketing News for the week of February 18th, 2026.

Here's the marketing headlines:

Meta just opened a brand new ad platform. Four hundred million users. Engagement rates that are crushing the closest competitor. And CPMs so low right now that I'd be shocked if they stayed there past this summer. If you run Meta ads, this is something you can act on this week.
Google dropped the most significant Discover algorithm update in years. First time ever that they targeted Discover specifically — not general search. The update has a clear winner and a very clear loser. We'll talk about which side your content is on.
A stat came out this week that reframes a large part of online marketing. More than one in three of your customers are no longer starting their search on Google. We'll talk about what they're doing instead, and what it means for how you build your marketing infrastructure going forward.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Decoy Effect: The "Useless" Option That Increased Revenue 43%

Tue, 17 Feb 2026 11:00:00 -0800

Today we’re breaking down the Decoy Effect, we explain what the Decoy Effect is, why the Decoy Effect works psychologically, and why it broke the brains of decision scientists when it was first discovered.

Then I'm walking you through The Economist full story because you can use it to model your own marketing and pricing.

After that, we'll look at how Apple has weaponized the Decoy Effect across their entire product line in a way that most people never notice.

We’ll look at the original 1982 study that started it all. Beer, cars, restaurants, and TVs

Then we’ll wrap up with the three ways to use the Decoy Effect so you can add it to your marketing playbook.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

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The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision

Thu, 12 Feb 2026 05:00:00 -0800

We break down the Anchoring Effect: how anchoring works in buyers' brains, even when they know it's happening.

We walk you through two companies that used it brilliantly, one that nearly doubled sales of a product that was flopping, and another that turned a $300,000 purchase into an impulse buy.

Then we look at the original academic study behind the anchoring effect, the one that launched an entire field of research.

We wrap up with three specific ways to use anchoring in your marketing strategy.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News This Week: Google Opens the Performance Max Black Box,Meta's AI Predicts Your Best Influencers to Hire, and the Report Every Person in Marketing Needs to Read Right Now About AI Marketing ROI

Wed, 11 Feb 2026 10:00:00 -0800

This is your Marketing News for the week of February 11th, 2026.

This week’s marketing theme across all the marketing news… Proof.

Google just gave advertisers something they've been demanding since Performance Max launched. And if you run PMax campaigns…. What they revealed could change how you spend your budget as early as this week.

Meta made a move in creator marketing that flips how brands evaluate influencer partnerships. Forget follower count. There's a new signal — and the early data on what it delivers is hard to ignore.

And then there's the big Marketing report that just dropped. Fourteen hundred marketers surveyed. The top-line number sounds great. The second number? It's a problem. And if you're a marketing leader, you need to hear it.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

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How LMNT Turned Salt Into a $200M Business. A Marketing Case Study

Tue, 10 Feb 2026 10:00:00 -0800

Today we're breaking down the LMNT marketing playbook that led to them dominating the keto and wellness market.

We'll look at the crowded industry they entered, their contrarian marketing insight about who to target, the specific marketing tactics they used to scale, back it up with marketing research, and then give you the marketing playbook to apply this to your business.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News this Week: What Meta's Record Ad Revenue Means for Marketers, Reddit’s New Max Campaigns Just Cut your CPA and TikTok's Platform Shift You Need to Understand

Fri, 06 Feb 2026 11:00:00 -0800

This is your Marketing News update for the week of February 6th 2026.

Three big marketing stories for you this week…

1) Meta dropped earnings that reveal where digital advertising is headed—and it's not where most marketers think.

2) Reddit just launched an AI ad platform that's crushing performance metrics.

3) TikTok's ownership structure just flipped in a way that's going to impact everyone running marketing campaigns on the platform.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

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Marketing News This Week: OpenAI's ChatGPT Ads Launch, LinkedIn's B2B Ad Revolution, and Third-Party Content's 6.5x Citation Advantage

Thu, 29 Jan 2026 18:00:00 -0800

This is your Marketing News update for the week of January 27th, 2026.

We’ve got 3 major marketing stories for you:

ChatGPT made a move that changes where ads show up.

LinkedIn created an ad product that makes B2B advertising predictable for the first time.

And AirOps published research that's going to force you to rethink everything about your brand visibility.

After you’ve heard all of the stories, you see what's really happening.

One of them means you might be spending your budget in the wrong place.

Another gives you guaranteed placement with proven lift you've never seen before.

And the third? It explains why 85% of your brand visibility has nothing to do with your website or blog anymore.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

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Marketing News This Week: Google's AI Mode Traps Users, What Consumers Want in Email, and Gemini Powers Siri

Wed, 21 Jan 2026 23:00:00 -0800

Marketing News This Week of January 21, 2026

AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated about detecting when brands are cutting corners. That tension is playing out in four major stories this week.

First, Google just made a quiet change to search that could devastate your organic traffic. And it has nothing to do with algorithm updates or rankings.

Second, a new consumer survey reveals some genuinely surprising data about email marketing. One could change how you write subject lines starting today.

Third, Apple and Google just announced a partnership that will reshape mobile commerce.

Fourth, professional creative tools just became accessible to everyone.

About Marketing News This Week Episodes

We give you marketing news stories, survey results and new marketing studies that move the needle for your marketing. We break down the news, give you why it matters for your marketing and what actionable steps you should take.

REFERENCE LINKS:

Google AI Mode and "Show More" Change: https://searchengineland.com/google-tests-pushing-searchers-from-ai-overviews-show-more-button-to-ai-mode-465523
Google AI Mode Official Announcement: https://blog.google/products/search/google-search-ai-mode-update/
Social Media Today Coverage of AI Mode: https://www.socialmediatoday.com/news/google-tests-direct-link-to-ai-mode-from-search/806741/
Digital Third Coast Consumer Search Survey: https://www.digitalthirdcoast.com/blog/ai-mode-use-trends
Backstroke Consumer Email Marketing Survey: https://www.backstroke.com/blog/consumer-opinions-email-marketing-2026
Apple-Google Gemini Partnership: https://www.cnbc.com/2026/01/12/apple-google-ai-siri-gemini.html
Google-Apple Joint Statement: https://blog.google/company-news/inside-google/company-announcements/joint-statement-google-apple/
The Information on Gemini-Siri Features: https://www.macrumors.com/2026/01/13/google-gemini-siri-capabilities-report/
Apple Creator Studio Launch: https://techcrunch.com/2026/01/13/apple-launches-creator-studio-bundle-of-apps-for-12-99-per-month
YouGov AI Trust Study: https://yougov.com/en-us/articles/53808-american-trust-in-ai-for-retail-consumer-sentiment-in-2025

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Pitch Deck for Investors Masterclass (7/7): Investor Presentation Tips - 100 Questions Investors May Ask

Tue, 20 Jan 2026 22:00:00 -0800

Welcome to Episode 7, the final episode, of the Pitch Deck for Investors Masterclass Mini-Series.

You've built your 11-slide deck and learned how to present it in the last episode.

Now we're covering the 100 questions investors will ask you at some point in the diligence process.

About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

Links from this episode

Pitch Deck for Investors Worksheets
https://edge.ck.page/544f538480

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Pitch Deck for Investors Masterclass (6/7): How to Present Your Pitch Deck to Investors

Tue, 20 Jan 2026 21:00:00 -0800

This is episode 6 of the Investor Pitch Deck Masterclass Mini-Series.

In the last episode (5/7), you completed the last two slides of your 11 slide pitch deck and you now have a complete investor presentation.

In this episode, we're covering 3 main things you need to know about using your Investor Pitch Deck:

1) how to format your investor pitch deck so it looks professional

2) how to time your pitch

3) what to do when things go off-script

And one last critical thing...

How to build investor relationships over time so when you're ready to raise money, investors are ready to write you a check.

Pitch Deck for Investors Worksheets
https://edge.ck.page/544f538480

PRODUCTIVITY
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BUSINESS PLAN Podcast
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Pitch Deck for Investors Masterclass (5/7): Marketing Your “Close" - Your Funding Needs and Summary Slides

Tue, 20 Jan 2026 20:00:00 -0800

This is episode five (5/7) of your Pitch Deck for Investors Masterclass Mini-Series.

In this episode you create the last two slides in your investor pitch deck.

About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

Links from this episode

Pitch Deck for Investors Worksheets
https://edge.ck.page/544f538480

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Pitch Deck for Investors Masterclass (4/7): Marketing Your “Engine" - Your Financials and Team Slides

Tue, 20 Jan 2026 19:00:00 -0800

This is episode two (4/7) of your Pitch Deck for Investors Masterclass Mini-Series.

In this episode you create your next two pitch deck slides: your Financials and Team Slides.

About the Pitch Deck for Investors Masterclass Mini-Series

This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

Links from this episode

Pitch Deck for Investors Worksheets
https://edge.ck.page/544f538480

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Pitch Deck for Investors Masterclass (3/7): Marketing Your "EDGE" - Your Market, Go to Market, Traction and Competition Slides

Tue, 20 Jan 2026 18:00:00 -0800

This is episode two (3/7) of your Pitch Deck for Investors Masterclass Mini-Series.

In this episode you create your next three pitch deck slides: your Market Slide, Go to Market Slide and Competition Slide.

About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

Links from this episode

Pitch Deck for Investors Worksheets
https://edge.ck.page/544f538480

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Pitch Deck for Investors Masterclass (2/7): Marketing the "Pain" - Your Elevator Pitch, Problem and Solution Slides

Tue, 20 Jan 2026 10:00:00 -0800

This is episode two (2/7) of your Pitch Deck for Investors Masterclass Mini-series.

In this episode you create your first three pitch deck slides: your Elevator Pitch, Problem Slide and Solution Slide.

About the Pitch Deck for Investors Masterclass Mini-Series

This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

Links from this episode

Pitch Deck for Investors Worksheets
https://edge.ck.page/544f538480

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Pitch Deck for Investors Masterclass (1/7): Marketing Your Business - Introduction to the Pitch Deck for Investors Series

Tue, 20 Jan 2026 07:00:00 -0800

Welcome to the Pitch Deck for Investors Masterclass Mini-Series where I’m walking you through how to create a pitch deck to raise money from investors for your company using the 11 slide template.

There are 7 episodes in this mini-series and this is episode 1/7

This episode is important to listen to until the end because I explain how I developed the 11 investor pitch deck slides, give you a quick overview of each of the 11 slides so you know what’s coming, and then quickly give you 3 pieces of hard-earned advice that will help make your pitch the best it can be.

There are pitch deck template worksheets for each of the 11 slides we go through. Check the link in each of the episode show notes to download them, they are free.

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Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News this Week: The Owned Channel Revolution, Email's Subscription Surge, Why Authenticity Just Won Social Media and Google's New Ad Category

Wed, 07 Jan 2026 19:00:00 -0800

Marketing news for the week of Jan 7th 2026. We’re covering four stories this week that all point to the same thing: owned channels are eating rented platforms for breakfast, paid email newsletter subscriptions jumped 138% last year while everyone was freaking out about social media algorithms. Authenticity just became non-negotiable on social media and Google adds a new ad category.

Reference links if you want to dive deeper

State of eMail Newsletters 2026
https://www.beehiiv.com/blog/the-state-of-newsletters-2026
B2B Marketing Budgets
https://www.demandgenreport.com/industry-news/news-brief/10fold-majority-of-b2b-marketers-plan-to-increase-spend-in-2026/51310/
Social Marketing Trends
https://www.marketingbrew.com/stories/2026/01/06/top-social-marketing-trends-2026
Google's New Ad Category
https://www.seroundtable.com/google-ads-prediction-markets-ads-40704.html

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Graza's Marketing Playbook: How Graza Made Squeeze Bottles Cool and Built a $100M+ Olive Oil Empire in Less Than 5 Years

Tue, 06 Jan 2026 17:00:00 -0800

We break down Graza's marketing playbook and how Graza turned a boring commodity into a must-have kitchen staple with over $100 million in sales in less than five years.

We look at the market problem Graza identified, Graza's packaging insight that broke every category rule, the guerrilla marketing tactics they used to launch with zero ad budget, the psychology behind why it worked, and the exact marketing playbook you can use for your business.

This is a marketing case study.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

MARKETING NEWS: 7 Marketing Trends to Expect in 2026

Fri, 02 Jan 2026 15:00:00 -0800

Marketing News for the week ending Jan 2, 2026

New year. New Marketing strategies. And a lot of change ahead because 2026 isn't just another year of incremental marketing improvements, some big marketing shifts are happening.

This is the year Meta is making a big move with their ad platform. Third-party cookies finally die and what that means for marketers. The year social commerce is e-commerce. And this year, a whole new approach to SEO you need to know about.

Here are the seven biggest marketing shifts happening in 2026 and more importantly, how you can take advantage of them for your 2026 marketing strategies.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Tropicana’s $50m Marketing Mistake, How They Fixed It and What You Can Learn from It

Wed, 31 Dec 2025 14:00:00 -0800

We break down one of the most catastrophic rebranding failures in modern marketing history. We're talking Tropicana's 2009 packaging disaster.

We walk through the problem Tropicana thought they were solving, the insight that led them astray, the execution that backfired spectacularly, the neuroscience that explains why it failed, and most importantly—the takeaway you need to protect your own brand from the same fate.

Because here's the thing: in a world where products are becoming commoditized and AI can replicate almost anything, your brand recognition might be the only marketing moat you have left.

This is a marketing case study.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

MARKETING NEWS - Week Ending of Dec 26, 2025: Amazon's $10 Billion AI Bet, Meta's Ad Targeting Goes Live, and the Streaming Measurement Deal That Changes Everything

Sat, 27 Dec 2025 15:00:00 -0800

This is your Marketing News update for the week ending December 26th, 2025.

And what a marketing week to close out the year.

We're talking about Amazon's AI shopping assistant that's about to generate ten billion dollars in incremental sales that you can leverage for your company.

Meta's AI chat targeting that went live on Dec 16th that you can use to increase your conversion rates by over 5%

Digital ad impressions that just doubled year-over-year.

And a streaming measurement deal that could finally give marketers the data they've been dreaming about.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News Week of Dec 15, 2025: Google's Holiday Update, Adobe's $1.9B Power Move, and Facebook's Gen Z Makeover

Wed, 17 Dec 2025 19:00:00 -0800

This is your Marketing News update for the week of December 15th, 2025.

Big week for marketers

Google just dropped their third core update of the year—right before the holidays.

Adobe made a nearly two-billion-dollar bet on the future of search. Facebook is desperately trying to win back young users. Uber wants to sell your ride data to advertisers.

And new research confirms what you suspected: creator content is crushing traditional brand ads. Learn how in this marketing episode.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

The Marketing Playbook Dood Woof Used to Build a $2M Brand in 18 Months

Tue, 16 Dec 2025 17:00:00 -0800

We break down Dood Woof's marketing to show you how to dominate a niche so tight that competitors don't even see you coming.

We'll show you the exact problem Elina the Founder of Dood Woof identified and how she did it, the pivot she made before launching, the community-building tactics that got her to profitability from day one, and the marketing science that proves why going narrow beats going wide to start out.

Then we'll give you the playbook so you can apply this to your business—whether you're selling software, services, or anything in between.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How Aston Martin Used James Bond to Escape Bankruptcy and Build a $100M Marketing Strategy

Thu, 11 Dec 2025 10:00:00 -0800

We're breaking down how Aston Martin pulled off saving their company and created a $100m marketing strategy that is still the backbone of their marketing.

And as importantly, we give you the marketing playbook where you can use the exact same strategy—even if you're not selling six-figure sports cars.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How Liquid Death Became a $1.4 Billion Water Brand (By Breaking Every Rule)

Sun, 07 Dec 2025 20:00:00 -0800

Today we’re talking about how to market a boring product in a crowded industry.

We're talking Liquid Death.

We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Why You Need a Digital Operations Team in Today's Business World of AI and Automations with Michael Greenberg Founder of 3rd Brain

Tue, 18 Jun 2024 00:00:00 -0700

We discuss the importance of Digital Operations in the age of AI and automation and it's importance for businesses. We discuss the benefits of using tools, global talent, and automation to streamline processes, lower costs, increase profits, and increase productivity.

Links from the Episode

3rd Brain - Your Business...automated.
https://3rdBrain.co
Michael Greenberg on X/Twitter

About Michael Greenberg
Michael Greenberg is the founder of 3rd Brain Operations (formally Clickdown.xyz), who provide specialized consulting, training and implementation services to help businesses optimize and automate their operations using modern digital tools and AI technologies.

He is also a digital operations advisor and writes as Gent of Tech. Prior to 3rd Brain Operations, Michael was the CEO and Chief Strategist for Call of Content, a podcast agency that he sold the majority of in 2021.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing After the Death of 3rd Party Cookies with Rich Stone of TechTarget

Tue, 19 Mar 2024 00:00:00 -0700

Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...

We talk about what online marketing looks like after 3rd party cookies are gone.

About Rich Stone
Rich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget.

Currently leading a team of Enterprise Sellers in North America in fostering mutually beneficial partnerships with our largest and most strategic customers in North America. Working diligently to ensure success across our customers’ B2B technology marketing and sales goals / KPIs.

Providing solutions that make a real business impact for our customers across our full suite of TechTarget’s offerings including BrightTALK, Enterprise Strategy Group, Data Science Central and Xtelligent Healthcare Media.

EPISODE LINKS

TechTarget

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BUSINESS PLAN Podcast
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https://businesspla...

Branding Bootcamp and How to Leverage Your Brand to Build a Successful Loyalty Program to Boost Your Sales with Sheila Butler of Butler Marketing Group

Sun, 12 Nov 2023 07:00:00 -0800

Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.

ABOUT SHEILA BUTLER
Sheila is an accomplished Chief Marketing Officer (CMO) with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and brand development & transformation across B2C & B2B at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank.

From tech start-ups to Fortune 100 companies in hospitality and financial services industries, she has a demonstrated ability to lead marketing organizations, acquire new customers, deepen customer engagement, evolve brands, and drive loyalty and retention through consumer insights, customer relationship management (CRM), and strategic partnerships. Partners/clients have included Disney, IHG, Starbucks, Visa, Bluegreen Vacations, AMResorts, Penn National Gaming, World Travel Holdings, and more.

Sheila has a passion for great brands, tackling complex marketing challenges and new initiatives in creative environments. She holds a Bachelor of Science in Music and Business/Arts Administration from Indiana University, Bloomington and a Master of Business Administration from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.

LINKS

Butler Marketing Group
https://www.butlermg.com

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Productivity and peak performance tips in under 5 minutes per episode

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How AI SEO is Disrupting the Search Engine Services Industry and Organic Search with Cody Schneider CEO of Drafthorse AI

Thu, 17 Aug 2023 03:00:00 -0700

AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines.

Cody explains how to leverage AI to dominate SEO in all these search engines.

ABOUT CODY SCHNEIDER
Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven content creation and SEO optimization. With a background in Business Economics and Economics, Cody has proven his skills in strategic planning, leadership, and management. He's currently focused on boosting organic traffic through AI-generated articles and podcast growth strategies. He's known for his innovative brand-building approach.

EPISODE LINKS

Drafthorse AI
https://app.drafthorseai.com
Cody on Twitter: @codyschneiderxx

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Video Marketing with the Creators of the Purple Mattress Online Video Campaign That Hit $1 Billion in Sales

Sun, 16 Jul 2023 02:00:00 -0700

Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales.

You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales.

About Chris Knudsen
Chris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he established the company’s brand and marketing strategies. Chris’s innovation set the company on a path to achieve more than $1 billion in sales in less than four years.

Before then as the CMO at SEO.com, he established and grew the company’s B2B sales and marketing division. He also served as vice president of sales and marketing at Doba SMB and as vice president of eCommerce at Speaking Roses. In 2012, Chris co-founded 3DplusMe, which was acquired by WhiteClouds.

Chris earned his MBA from the Gore School of Business at Westminster College. He then returned as an adjunct instructor for ten years, teaching the capstone strategy course as well as courses in business plan development, search and social marketing, and entrepreneurship.

About Dan Bischoff
As a former journalist, agency president, and marketing executive over customer acquisition at Purple Mattress, Dan Bischoff is an expert in direct-to-consumer marketing.

At Purple (PRPL), Dan was one of the company’s original employees. Over four years he launched and managed more than $300 million in digital and traditional advertising spend, resulting in over $1 billion in directly attributable sales. Today, Purple is a publicly traded company and one of the largest direct-to-consumer brands in the country.

Before Purple, Dan served as a marketing director for numerous companies, including SEO.com. He also founded Content Hook, a content marketing service provider. The agency sold to Utah Media Group in 2015.

Dan holds a bachelors degree in mass communications and public relations from the University of Utah.

EPISODE LINKS:

Stoic Yeti
https://www.stoicyeti.com

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How to Implement the Contribution Margin Function in Your Company

Sun, 14 May 2023 17:00:00 -0700

You need someone in your company running contribution margins across all products and services. Here's how to get it right.

SHOW LINKS

How to Run a Great Finance and Accounting Department with CFO Sean Lamb
https://podcasts.apple.com/us/podcast/how-to-run-a-great-finance-and-accounting/id1522407349?i=1000608776346

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

The High Stakes Game of Google Paid Ads and Online Marketing with Nick Erickson of Angel Reyes and Associates Law Firm

Thu, 27 Apr 2023 02:00:00 -0700

Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages.

Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a trick or two on how to compete with paid ads to drive leads for your business. He covers everything from the importance of a streamlined landing pages to the power of persuasion as a result of having a dialed in customer journey.

Plus, explore the latest developments in AI technology and how you can leverage it to automate and improve your marketing.

This is the NFL of paid ads on the internet and you'll walk away with ideas you can use in your sales and marketing.

About Nick Erickson
Nick is the current CMO/CTO of a high-end car wreck injury law firm in Dallas Texas.

He's had numerous speaking engagements on the technology of the legal industry in the past through Litiquest Plaintiff - a top legal tech company's annual conference. He's helped increase the monthly volume of clients retained for Reyes Browne Law in the last 2 years by 500% while consistently maintaining a 30% lower cost per retained client throughout that monthly volume.

SHOW LINKS AND INFORMATION

If you've been injured in a call accident

👉 Call Toll Free: 888-878-5605

👉 Use our Car Accident Case Calculator to See How Much Money You Could Receive

👉 Contact us via the web here

PRODUCTIVITY
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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Learn SEO with SEO Expert Kyle Roof of Page Optimizer Pro

Wed, 15 Mar 2023 02:00:00 -0700

Kyle and Brandon have a candid conversation giving you effective SEO TACTICS you can IMPLEMENT TODAY.

It's a mini class so you can learn SEO in an episode.

About Kyle Roof
Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

EPISODE LINKS

Page Optimizer Pro
https://pageoptimizer.pro

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing Analysis with Jeff Greenfield CEO of Provalytics

Sat, 11 Mar 2023 11:00:00 -0800

Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.

About Jeff Greefield
Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.

Featured at hundreds of conferences including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and TVOT, with thought leadership appearing in the NY Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, and Investor’s Business Daily.

Greenfield studied Biochemistry at the University of Maryland, interned at the National Institutes of Health, obtained his Doctor of Chiropractic (DC) and BS in Human Biology from Southern California University of Health Sciences, is an instrument rated pilot and a performing member of the Magic Castle in Hollywood.

EPISODE LINKS

Provalytics
https://provalytics.com

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall Conley

Wed, 01 Mar 2023 02:00:00 -0800

Marshall and his co-founder used their social media following on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like.

Their audience said they wanted jeans, they listened and got more orders than they ever imagined. This is truly listening to users to build a successful clothing brand.

The crazy thing about this is that as fast as social media moves and the "I want it now" mentality, Slo tells their customers their orders are going to be slow on delivery. The customers don't care, in fact they love Slo.

Listen to Marshall as he shares his journey to co-founding Slo and the many different marketing jobs where he learned some valuable lessons that he's now applying to build and market Slo. Specifically how they use Tik Tok and Instragram for different things and the difference they see in each of the social media sites.

This is a great episode for marketers.

EPISODE LINKS

Slo Jeans
https://slojeans.co

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https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Contribution Margin

Sun, 26 Feb 2023 14:00:00 -0800

In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you through an example with a fishing lure company and calculates the contribution margin for one of their fishing lures in their product line.

You'll leave this episode with everything you need to know about Contribution Margin.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say

Wed, 15 Feb 2023 02:00:00 -0800

Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead?

Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it.

Listen in to hear how TV advertising can working for your marketing mix as long as you do a few things right.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Influencer Marketing Strategy

Wed, 08 Feb 2023 02:00:00 -0800

Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service.

EPISODE LINKS:

Influencer Marketing Effectiveness Study in Journal of Marketing
https://journals.sagepub.com/doi/abs/10.1177/00222429221102889
Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising
https://www.researchgate.net/publication/346412871_Effectiveness_of_Influencer_Marketing_vs_Social_Media_Sponsored_Advertising_Eficacia_del_marketing_influyente_Vs_la_publicidad_patrocinada_por_medios_sociales
How To Work with Influencers and Why the"Pay for Post" Model is Dead. EDGE Episode 239
https://myedgepodcast.com/episodes/how-to-work-with-influencers-and-why-thepay-for-post-model-is-dead-with-taylor-lagace-the-co-ceo-and-co-founder-of-kynship-ep-239-268

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing Budget as a Percent of Revenue

Wed, 01 Feb 2023 02:00:00 -0800

Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market.

Marketing budget as a percent of revenue is a key marketing metric that you want to track and optimize to get the most out of your marketing.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How to Increase Your Sales Targeting Customers When They're Drinking Caffeine

Wed, 25 Jan 2023 02:00:00 -0800

Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales.

He covers using caffeine to increase your sales online as well as in retail and provides you some real world examples of businesses that are doing it.

This episode will give you a marketing edge!

EPISODE LINKS:

Caffeine’s Effects on Consumer Spending Study
https://journals.sagepub.com/doi/10.1177/00222429221109247

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Email Marketing ROI

Wed, 18 Jan 2023 02:00:00 -0800

Brandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He gives you a real world example and explains the different levers you have to be able to increase your revenue per send.

Email Spreadsheet Model mentioned in this episode:
Email Brandon at B at Brandon C White dot com with "Marketing Ep 11 Spreadsheet" in the subject line to get free access to the spreadsheet he references and uses in this episode.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

KPIs for Email Marketing

Wed, 11 Jan 2023 02:00:00 -0800

Brandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks you should be aiming for are.

This episode will give you an edge in your email marketing.

Please hit "FOLLOW" so you don't miss any episodes.

EPISODE INFORMATION

ConvertKit - best email marketing service. Get your free trial:

--> https://convertkit.com?lmref=KgZAlw

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Customer Acquisition Cost Formula Example

Wed, 04 Jan 2023 02:00:00 -0800

Brandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can see how it works.

See MARKETING episode #8 for an explanation of the customer acquisition cost formula.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Customer Acquisition Cost Formula

Wed, 28 Dec 2022 02:00:00 -0800

Brandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition cost for your business.

Note that marketers refer to Customer Acquisition Cost as CAC

Please be sure to hit "Follow" so you don't miss any marketing episodes!

CONNECT WITH US

Claim your spot on Brandon's Weekly Newsletter to Get Your Marketing Edge!
Over 17,200 listeners and counting
https://edge.ck.page/bea5b3fda6

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How to Calculate Your Net Promoter Score

Wed, 21 Dec 2022 05:00:00 -0800

Brandon Explains how to calculate your Net Promoter Score now that you've collected feedback from your customers.

This is Part 4 of a four part mini-series on Net Promoter Score. Check the last three episodes on Net Promoter Scores.

MARKETING Ep. 4:
Net Promoter Part 1 - Net Promoter Score Definition

MARKETING Ep. 5:
Net Promoter Part 2 - Net Promoter Score Meaning and Industry Averages

MARKETING Ep. 6:
Net Promoter Part 3 - How to Get Your Net Promoter Score From Your Customers - The Question to Ask

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How to Get Your Net Promoter Score From Your Customers - The Question to Ask

Wed, 21 Dec 2022 02:00:00 -0800

Brandon explains the one question you need to ask your customers that determines your Net Promoter Score and how to get it from your customers.

This is Part 3 of a four part mini-series on Net Promoter Score. Check the last two MARKETING episodes on Net Promoter Scores.

MARKETING Ep. 4:
Net Promoter Part 1 - Net Promoter Score Definition

MARKETING Ep. 5:
Net Promoter Part 2 - Net Promoter Score Meaning and Industry Averages

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Net Promoter Score Meaning and Industry Averages

Wed, 07 Dec 2022 17:00:00 -0800

What the Net Promoter Score actaully means and Brandon gives you industry averages so once you get your NPS you can see where you rank compared to your peers.

This is Part 2 of a four part mini-series on Net Promoter Score.

Next in the mini-series is how to collect your Net Promoter Score from your customers.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Net Promoter Score Definition

Wed, 30 Nov 2022 02:00:00 -0800

Brandon describes what Net Promoter Score is and four reasons you want to use it to learn more about your company and apply it to your marketing.

This is Part 1 of a four part mini-series on Net Promoter Score. Next in the min-series is what your score means and the scale.

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

KPIs for Websites That You Should Be Tracking

Tue, 22 Nov 2022 02:00:00 -0800

The ten key performance indicators (KPI) that you should be tracking with your website. Whether your website is for lead generation, information only, media, or e-commerce, these are the metrics you want to track to drive your marketing decisions.

Show Notes
Brandon dives into each one of these KPIs, targets you should be shooting for and the best way to track them.

Number of Unique Visitors (week, month, year)
Session Duration
Average page views per session
Time on page(s)
Bounce Rate
Traffic Sources
Interactions
Exit pages
Type of device
Stats by device

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing vs Sales

Tue, 15 Nov 2022 02:00:00 -0800

Brandon describes the difference between marketing and sales and why it's important to know the difference.

Show Notes

Marketing - what it is and how it sets up and supports sales
Sales - how sales relies on marketing and it's role in the sales process
Marketing role post sales

Please be sure to hit "Subscribe" so you don't miss any episodes!

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

9 Essential Metrics of Marketing

Sat, 05 Nov 2022 17:00:00 -0700

Brandon outlines 9 essential metrics of marketing and why you should be tracking them for your company's marketing.

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Claim Your Spot on Our Weekly Newsletter to Get Your Marketing Edge
Join over over 17,400 other subscribers
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SHOW NOTES

The 9 Essential Metrics of Marketing

Marketing as a Percent of Revenue
Churn or Customer Attrition Rate
Customer Acquisition Costs (CAC)
Customer Lifetime Value (LTV)
Net Promoter Score (NPC)
Time to Payback CAC
Contribution Margin
Cost Per Lead
Goal Completions

Listen to the episode to learn what each one means and how you should be tracking these metrics in your marketing campaigns.

Please be sure to hit "Subscribe" so you don't miss any episodes!

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...