ScaleFactor Mon, 09 Mar 2026 04:42:20 -0400 https://www.buzzsprout.com/2074015 en-us © 2026 ScaleFactor yes 464f76af-aa66-563b-ae9f-730fbc46239d Chad Cannon & Josh Hotsenpiller episodic false Buzzsprout (https://www.buzzsprout.com) Chad Cannon & Josh Hotsenpiller https://storage.buzzsprout.com/cnfw3n80jtbohdrup3q6326aflkj?.jpg ScaleFactor Chad Cannon Josh Hotsenpiller ScaleFactor #7 - Scale Up the Business ScaleFactor #7 - Scale Up the Business In this final installment of the 7 Factors of Scale series, Chad and Josh talk about how the first 6 Factors lead up to this final one, Scale Up the Business.

One of the critical factors to scaling up your business successfully is to be clear about the resources you're going to invest in your operations. This podcast will help you identify what resources you need, and how to allocate them effectively to achieve your growth goals. 

In this week's episode, you'll gain new insights and ideas that you can apply to your own business to scale effectively.


]]> In this final installment of the 7 Factors of Scale series, Chad and Josh talk about how the first 6 Factors lead up to this final one, Scale Up the Business.

One of the critical factors to scaling up your business successfully is to be clear about the resources you're going to invest in your operations. This podcast will help you identify what resources you need, and how to allocate them effectively to achieve your growth goals. 

In this week's episode, you'll gain new insights and ideas that you can apply to your own business to scale effectively.


]]> Chad Cannon & Josh Hotsenpiller Buzzsprout-12169356 Thu, 02 Feb 2023 06:00:00 -0600 1394 1 8 full false ScaleFactor #6 - Repeatable Sales Motion ScaleFactor #6 - Repeatable Sales Motion The "6th Factor" in our "7 Factors of Scale" framework might be the biggest hindrance to scaling your company's revenue. Josh and Chad dive into the importance of having a repeatable sales motion in your business to not depend on the business owner as the rainmaker, but to really develop a  repeatable playbook by anyone to scale your business. 

This episode is for you if you feel like your sales and marketing strategy isn't predictable or mapped out. This is a common problem facing most small businesses. Don't worry, Josh and Chad provide you a gameplan to begin to implement this in your business.

]]> The "6th Factor" in our "7 Factors of Scale" framework might be the biggest hindrance to scaling your company's revenue. Josh and Chad dive into the importance of having a repeatable sales motion in your business to not depend on the business owner as the rainmaker, but to really develop a  repeatable playbook by anyone to scale your business. 

This episode is for you if you feel like your sales and marketing strategy isn't predictable or mapped out. This is a common problem facing most small businesses. Don't worry, Josh and Chad provide you a gameplan to begin to implement this in your business.

]]> Chad Cannon & Josh Hotsenpiller Buzzsprout-12124747 Thu, 26 Jan 2023 10:00:00 -0600 1484 1 7 full false ScaleFactor #5 - Your Business Operating Model ScaleFactor #5 - Your Business Operating Model In this episode, Josh and Chad dive deep into the importance of having the right operating model for your business. As your business grows, it's essential to have a solid foundation in place to support that growth. An effective operating model can help you streamline processes, improve efficiency, and increase profitability. 

We'll share the operating model we’ve coached thousands of businesses on and give you practical tips on how to evaluate and optimize it for maximum success. This is a must-listen for any small business owner looking to take their business to the next level. Tune in now to learn how to scale your business with the right operating model.

]]> In this episode, Josh and Chad dive deep into the importance of having the right operating model for your business. As your business grows, it's essential to have a solid foundation in place to support that growth. An effective operating model can help you streamline processes, improve efficiency, and increase profitability. 

We'll share the operating model we’ve coached thousands of businesses on and give you practical tips on how to evaluate and optimize it for maximum success. This is a must-listen for any small business owner looking to take their business to the next level. Tune in now to learn how to scale your business with the right operating model.

]]> Chad Cannon & Josh Hotsenpiller Buzzsprout-12053637 Mon, 16 Jan 2023 10:00:00 -0600 1205 1 6 full false ScaleFactor #4 - The Importance of Telling Your Company's Story ScaleFactor #4 - The Importance of Telling Your Company's Story You are not a product, you're a business. Your business story isn't the products you're selling or the people you're serving, it's what sets you apart from all of your competitors and why your company is changing the world. 

In this episode, Josh and Chad share the importance of this factor and how companies that have scaled successfully are so good at telling their story to the world and how it changes over time. You've got to be clear on your story first as the business owner before your customers or employees can tell the story to the world. 

Listen to today's episode to help you develop a story for your business that will resonate with your customers and employees that will help you scale. 

]]> You are not a product, you're a business. Your business story isn't the products you're selling or the people you're serving, it's what sets you apart from all of your competitors and why your company is changing the world. 

In this episode, Josh and Chad share the importance of this factor and how companies that have scaled successfully are so good at telling their story to the world and how it changes over time. You've got to be clear on your story first as the business owner before your customers or employees can tell the story to the world. 

Listen to today's episode to help you develop a story for your business that will resonate with your customers and employees that will help you scale. 

]]> Chad Cannon & Josh Hotsenpiller Buzzsprout-12008463 Mon, 09 Jan 2023 10:00:00 -0600 1529 1 5 full false ScaleFactor #3 - Create the Products ScaleFactor #3 - Create the Products In today's fast-paced business world, it's vital for companies to constantly reevaluate their product roadmap to stay competitive and continue growing. One way to do this is by rethinking your product suite - the collection of products or services that your business offers.

In this episode, Josh and Chad share the importance of this factor and how companies that have scaled successfully are willing to rethink their product roadmap and share ScaleFactor’s proprietary Scaling Revenue Model to help you think about what products you need and what price point.

Overall, being willing to rethink your product suite can help you scale your business in several ways. By identifying new opportunities, streamlining operations, and staying ahead of trends, you can continue to grow and thrive in the long term.

]]> In today's fast-paced business world, it's vital for companies to constantly reevaluate their product roadmap to stay competitive and continue growing. One way to do this is by rethinking your product suite - the collection of products or services that your business offers.

In this episode, Josh and Chad share the importance of this factor and how companies that have scaled successfully are willing to rethink their product roadmap and share ScaleFactor’s proprietary Scaling Revenue Model to help you think about what products you need and what price point.

Overall, being willing to rethink your product suite can help you scale your business in several ways. By identifying new opportunities, streamlining operations, and staying ahead of trends, you can continue to grow and thrive in the long term.

]]> Chad Cannon & Josh Hotsenpiller Buzzsprout-11964228 Mon, 02 Jan 2023 07:00:00 -0600 1621 1 4 full false ScaleFactor #2 - Align Your Brand ScaleFactor #2 - Align Your Brand In this episode of ScaleFactor, we delve into the importance of aligning your brand to your customer and the importance of doing this across all domains in your business. A strong brand is crucial for attracting and retaining customers, but it also has the power to improve employee morale and productivity, streamline decision-making, and enhance overall business performance.

Whether you're just starting out or have been in business for a while, this episode is packed with actionable tips and advice that you can use to align your brand with your business and take your company to the next level.

Tune in to learn how aligning your brand can help you scale your business!

]]> In this episode of ScaleFactor, we delve into the importance of aligning your brand to your customer and the importance of doing this across all domains in your business. A strong brand is crucial for attracting and retaining customers, but it also has the power to improve employee morale and productivity, streamline decision-making, and enhance overall business performance.

Whether you're just starting out or have been in business for a while, this episode is packed with actionable tips and advice that you can use to align your brand with your business and take your company to the next level.

Tune in to learn how aligning your brand can help you scale your business!

]]> Chad Cannon & Josh Hotsenpiller Buzzsprout-11937314 Tue, 27 Dec 2022 10:00:00 -0600 1573 1 3 full false ScaleFactor #1 - Find Your Buyer ScaleFactor #1 - Find Your Buyer In this episode of the ScaleFactor, we delve into the world of finding your buyer. We understand that as a business owner, it's important to have a clear understanding of who your product or service is meant for, and how to effectively reach and engage with them.

We'll share our top tips and strategies for identifying and targeting your ideal customer.  We discuss the importance of understanding their pain points, needs, and preferences, and how to use this information to create targeted marketing campaigns and messaging. 

We also share some common pitfalls to avoid when trying to find your target audience, and how to effectively measure the success of your efforts as you look to scale your business. Whether you're just starting out or looking to expand your business, this episode is packed with valuable insights and actionable advice for finding and reaching your ideal customers.

Download our 7 Factors of Scale PDF to accompany this first season of the podcast.

]]> In this episode of the ScaleFactor, we delve into the world of finding your buyer. We understand that as a business owner, it's important to have a clear understanding of who your product or service is meant for, and how to effectively reach and engage with them.

We'll share our top tips and strategies for identifying and targeting your ideal customer.  We discuss the importance of understanding their pain points, needs, and preferences, and how to use this information to create targeted marketing campaigns and messaging. 

We also share some common pitfalls to avoid when trying to find your target audience, and how to effectively measure the success of your efforts as you look to scale your business. Whether you're just starting out or looking to expand your business, this episode is packed with valuable insights and actionable advice for finding and reaching your ideal customers.

Download our 7 Factors of Scale PDF to accompany this first season of the podcast.

]]> Chad Cannon & Josh Hotsenpiller Buzzsprout-11897340 Mon, 19 Dec 2022 08:00:00 -0600 1721 1 2 full false Introduction to ScaleFactor's Founders Chad Cannon and Josh Hotsenpiller Introduction to ScaleFactor's Founders Chad Cannon and Josh Hotsenpiller Are you a business owner looking to take your company to the next level? In this introductory episode of our podcast, we share our stories and backgrounds and discuss the future of where this podcast is going to help business owners.

We will discuss the challenges and opportunities that come with scaling a business. We will share tips and strategies for overcoming common obstacles and achieving sustainable growth. From managing finances and hiring new employees to expand into new markets, we will cover it all. Tune in to learn how to position your business for success as you embark on your scaling journey.

]]> Are you a business owner looking to take your company to the next level? In this introductory episode of our podcast, we share our stories and backgrounds and discuss the future of where this podcast is going to help business owners.

We will discuss the challenges and opportunities that come with scaling a business. We will share tips and strategies for overcoming common obstacles and achieving sustainable growth. From managing finances and hiring new employees to expand into new markets, we will cover it all. Tune in to learn how to position your business for success as you embark on your scaling journey.

]]> Chad Cannon & Josh Hotsenpiller Buzzsprout-11863619 Tue, 13 Dec 2022 07:00:00 -0600 1944 1 1 full false Trailer: ScaleFactor Trailer: ScaleFactor Get a sneak peek of where ScaleFactor is headed and why we're passionate about helping small business owners grow and scale. Co-founders Josh and Chad share a brief history of how we met and what's in store for the future of this podcast and ScaleFactor as a whole.

]]> Get a sneak peek of where ScaleFactor is headed and why we're passionate about helping small business owners grow and scale. Co-founders Josh and Chad share a brief history of how we met and what's in store for the future of this podcast and ScaleFactor as a whole.

]]> Chad Cannon & Josh Hotsenpiller Buzzsprout-11739265 Mon, 21 Nov 2022 16:00:00 -0600 438 1 0 trailer false