B2B Content Experience Wed, 01 Apr 2026 22:40:44 -0400 http://www.tendocom.com en-us © 2026 B2B Content Experience yes 0918db7f-445e-5f7a-81c0-d14e99306397 Tendo Communications episodic false The B2B Content Experience is a podcast series hosted and produced by Tendo Communications. This podcast provides listeners with thought-provoking episodes crafted to educate, inform, and entertain. Audiences get a unique glimpse into the brilliant minds of B2B marketing thought leaders and content experts who build engaging and immersive content experiences that transform their brands and GTM strategies. In each podcast episode, Tendo will distill the key takeaways to help marketing leaders and practitioners level up their content knowledge. 

]]> Buzzsprout (https://www.buzzsprout.com) content, content strategy, content marketing, B2B content strategy, B2B content marketing, content experience, B2B content experience Tendo Communications https://storage.buzzsprout.com/se8s624b8emzxlpundcezjw4b1wo?.jpg B2B Content Experience http://www.tendocom.com Tendo’s Take: 3 Trends Shaping B2B Marketing in 2025 Tendo’s Take: 3 Trends Shaping B2B Marketing in 2025 In this episode of the B2B Content Experience podcast, the Tendo team shook things up a little bit. 

CEO Karla Spormann, EVP and Partner Lindy Roux, VP Account Services Zach Edling, and VP User Experience Simon Mathews sat down with podcast host and Tendo Content Strategist Ariana Vazquez to engage in a panel-type discussion about key trends shaping 2025 B2B marketing.

The Tendos focused on three major trends: generative AI, personalization, and brand, delving into insights and learnings from recent studies, tips for how marketers can lead in these areas, and their own hands-on experience of how these trends are impacting work with clients.

Join us for an engaging discussion on the integration of AI into marketing services, the challenges of achieving personalization at scale, and the essential role of brand storytelling across industries—explored through the lens of future marketing strategies.

00:36 Introduction to 2025 B2B Marketing Trends

01:14 Generative AI in B2B Marketing

10:01 Personalization Strategies

17:23 The Importance of Brand

25:58 Conclusion and Future Outlook

Resources

AI:
Content Marketing Institute

Personalization:
REQ
Forrester

Brand:
ProperExpression

Credits

Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results.

Liked this episode? Hit that share button!

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> In this episode of the B2B Content Experience podcast, the Tendo team shook things up a little bit. 

CEO Karla Spormann, EVP and Partner Lindy Roux, VP Account Services Zach Edling, and VP User Experience Simon Mathews sat down with podcast host and Tendo Content Strategist Ariana Vazquez to engage in a panel-type discussion about key trends shaping 2025 B2B marketing.

The Tendos focused on three major trends: generative AI, personalization, and brand, delving into insights and learnings from recent studies, tips for how marketers can lead in these areas, and their own hands-on experience of how these trends are impacting work with clients.

Join us for an engaging discussion on the integration of AI into marketing services, the challenges of achieving personalization at scale, and the essential role of brand storytelling across industries—explored through the lens of future marketing strategies.

00:36 Introduction to 2025 B2B Marketing Trends

01:14 Generative AI in B2B Marketing

10:01 Personalization Strategies

17:23 The Importance of Brand

25:58 Conclusion and Future Outlook

Resources

AI:
Content Marketing Institute

Personalization:
REQ
Forrester

Brand:
ProperExpression

Credits

Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results.

Liked this episode? Hit that share button!

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Tendo Communications Buzzsprout-16303078 Wed, 18 Dec 2024 16:00:00 -0800 1613 marketing trends, B2B marketing, AI, personalization, brand, storytelling, content experience, content marketing agency 4 1 full false How to Maintain Brand Value After an Acquisition How to Maintain Brand Value After an Acquisition In this month's B2B Content Experience podcast, brought to you by Tendo Communications, we focus on how to tackle the challenges and opportunities that arise during company acquisitions. 

Host and Content and Marketing Strategy Lead Kim Celestre introduces Lindy Roux, Tendo EVP and Partner, and Simon Mathews, Tendo VP of User Experience, as they share their insights with brand integration and content migration following acquisitions. In this first segment, Simon and Lindy reflect on Tendo’s firsthand experience acquiring PointOne Digital, a user experience design agency co-founded by Simon. They highlight the importance of preserving brand equity, seamless customer experience, and strategic prioritization. 

Next, in the Research Roundup, Kim presents a compelling statistic from McKinsey & Company that underlines the critical role of content integration in achieving growth.

Finally, Zach Edling, VP of Account Services, joins Ariana Vasquez for the third segment—Content in the Wild. Zach and Ariana discuss the practical aspects and importance of brand integration from the client's perspective, sharing insights from Tendo's acquisition journey. Together, they emphasize the need to elevate, rather than diminish, customer experience throughout this complex process.

00:00 Introduction to B2B Content Experience

00:15 Challenges of Digital Experience During Acquisitions

00:25 Insights from Lindy Roux and Simon Mathews

01:37 Brand Integration Strategies

05:28 Importance of Customer Experience

07:00 Practical Considerations and Prioritization

12:49 Research Roundup: Brand and Content Integration

16:51 Content in the Wild: Expert Insights

26:40 Conclusion and Wrap-Up

Resources

McKinsey & Company: Choosing to grow: The leader’s blueprint

Credits

Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results.

Liked this episode? Hit that share button!

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> In this month's B2B Content Experience podcast, brought to you by Tendo Communications, we focus on how to tackle the challenges and opportunities that arise during company acquisitions. 

Host and Content and Marketing Strategy Lead Kim Celestre introduces Lindy Roux, Tendo EVP and Partner, and Simon Mathews, Tendo VP of User Experience, as they share their insights with brand integration and content migration following acquisitions. In this first segment, Simon and Lindy reflect on Tendo’s firsthand experience acquiring PointOne Digital, a user experience design agency co-founded by Simon. They highlight the importance of preserving brand equity, seamless customer experience, and strategic prioritization. 

Next, in the Research Roundup, Kim presents a compelling statistic from McKinsey & Company that underlines the critical role of content integration in achieving growth.

Finally, Zach Edling, VP of Account Services, joins Ariana Vasquez for the third segment—Content in the Wild. Zach and Ariana discuss the practical aspects and importance of brand integration from the client's perspective, sharing insights from Tendo's acquisition journey. Together, they emphasize the need to elevate, rather than diminish, customer experience throughout this complex process.

00:00 Introduction to B2B Content Experience

00:15 Challenges of Digital Experience During Acquisitions

00:25 Insights from Lindy Roux and Simon Mathews

01:37 Brand Integration Strategies

05:28 Importance of Customer Experience

07:00 Practical Considerations and Prioritization

12:49 Research Roundup: Brand and Content Integration

16:51 Content in the Wild: Expert Insights

26:40 Conclusion and Wrap-Up

Resources

McKinsey & Company: Choosing to grow: The leader’s blueprint

Credits

Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results.

Liked this episode? Hit that share button!

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Buzzsprout-15722421 Mon, 09 Sep 2024 14:00:00 -0700 1613 company acquisition, acquisition, content marketing, B2B, brand value, customer experience, brand 3 5 full false How to Build an Authentic Brand With Great Storytelling How to Build an Authentic Brand With Great Storytelling In today's episode, we switch gears from AI and dive into the importance of authenticity, especially in 2024 marketing. Karla Spormann, Tendo CEO and Founder, and Lindy Roux, Tendo EVP and Partner, discuss how human-centered storytelling can be the golden ticket to brand authenticity, the impact of AI from the consumer’s perspective, and the importance of understanding your audience. 

Next, Content and Marketing Strategy Lead Kim Celestre shares insights from Breakthrough Research's, How To Build (And Measure) An Authentic Brand  in the Research Roundup.

Lastly, Tendo Editor and Content Strategist Ariana Vazquez takes the stage in Content in the Wild to highlight some prime examples of bold storytelling, from Salesforce to Macy’s to United Airlines to Red Bull. 

Resources 

Credits

Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results. 

Liked this episode? Hit that share button!

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> In today's episode, we switch gears from AI and dive into the importance of authenticity, especially in 2024 marketing. Karla Spormann, Tendo CEO and Founder, and Lindy Roux, Tendo EVP and Partner, discuss how human-centered storytelling can be the golden ticket to brand authenticity, the impact of AI from the consumer’s perspective, and the importance of understanding your audience. 

Next, Content and Marketing Strategy Lead Kim Celestre shares insights from Breakthrough Research's, How To Build (And Measure) An Authentic Brand  in the Research Roundup.

Lastly, Tendo Editor and Content Strategist Ariana Vazquez takes the stage in Content in the Wild to highlight some prime examples of bold storytelling, from Salesforce to Macy’s to United Airlines to Red Bull. 

Resources 

Credits

Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results. 

Liked this episode? Hit that share button!

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Buzzsprout-15496707 Mon, 29 Jul 2024 16:00:00 -0700 1343 3 4 full false Should Marketers Fear AI? pt. 2 Should Marketers Fear AI? pt. 2 In the second part of our AI segment, we discuss why Tendo isn’t afraid of AI—and how you can use it to illustrate concepts, accelerate productivity, and drive creativity at scale.  

Tendo EVP and Partner Lindy Roux returns with VP of UX, Simon Mathews, to discuss how AI can help us solve deeper marketing questions more effectively. 

Next, Content and Marketing Strategy Lead Kim Celestre shares insights and AI trends discussed in Salesforce’s State of Marketing Report. 

To wrap up this episode, Tendo Editor Ariana Vazquez sits down with Content Strategy Lead Nilay Gandhi to discuss how marketers can channel AI usage to effectively scale their content and processes. 

Resources 

Credits
Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results. 

Liked this episode? Hit that share button!

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> In the second part of our AI segment, we discuss why Tendo isn’t afraid of AI—and how you can use it to illustrate concepts, accelerate productivity, and drive creativity at scale.  

Tendo EVP and Partner Lindy Roux returns with VP of UX, Simon Mathews, to discuss how AI can help us solve deeper marketing questions more effectively. 

Next, Content and Marketing Strategy Lead Kim Celestre shares insights and AI trends discussed in Salesforce’s State of Marketing Report. 

To wrap up this episode, Tendo Editor Ariana Vazquez sits down with Content Strategy Lead Nilay Gandhi to discuss how marketers can channel AI usage to effectively scale their content and processes. 

Resources 

Credits
Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results. 

Liked this episode? Hit that share button!

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Tendo Communications Buzzsprout-15330114 Fri, 28 Jun 2024 13:00:00 -0700 1445 AI, b2b marketing, artificial intelligence, AI use case, marketing agency 3 3 full false Unlocking AI's Potential for B2B Marketers pt. 1 Unlocking AI's Potential for B2B Marketers pt. 1 Let’s talk AI. What does it mean to B2B marketers? How does it affect SEO and content ops?  

In the first part of our AI segment, join the Tendo team as we discuss:

  • AI usage opportunities for marketers and content strategists 
  • The ominous “zero click threat” of AI’s impact on SEO 
  • Why gen AI has been compared to the “iPhone moment for the enterprise” 
  • Real-world use cases of AI in content operations 

In this episode, Tendo CEO and founder Karla Spormann joins EVP and partner Lindy Roux as they discuss customization, creativity, and connectivity—and usage opportunities such as content assessment, taxonomy, and personalization.  

Karla and Lindy bring in Tendo’s resident SEO expert Amanda Haxton, who discusses AI-driven changes in the search landscape, including user behavior and the infamous “zero click threat.” 

For the Research Roundup, Tendo’s content and marketing strategy lead Kim Celestre shares insights from Stanford’s expansive Annual AI Index Report—how AI affects marketers, content creators, and the most common AI use cases in sales, marketing, and service operations. 

Tendo editor Ariana Vazquez wraps up this episode by examining AI in the wild. She’s joined by senior content strategist and AI expert Elizabeth Smith Fong to discuss real world examples, applications, and business use cases for AI. 

Resources

Credits
Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results.

Liked this episode? Hit that share button! 

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Let’s talk AI. What does it mean to B2B marketers? How does it affect SEO and content ops?  

In the first part of our AI segment, join the Tendo team as we discuss:

  • AI usage opportunities for marketers and content strategists 
  • The ominous “zero click threat” of AI’s impact on SEO 
  • Why gen AI has been compared to the “iPhone moment for the enterprise” 
  • Real-world use cases of AI in content operations 

In this episode, Tendo CEO and founder Karla Spormann joins EVP and partner Lindy Roux as they discuss customization, creativity, and connectivity—and usage opportunities such as content assessment, taxonomy, and personalization.  

Karla and Lindy bring in Tendo’s resident SEO expert Amanda Haxton, who discusses AI-driven changes in the search landscape, including user behavior and the infamous “zero click threat.” 

For the Research Roundup, Tendo’s content and marketing strategy lead Kim Celestre shares insights from Stanford’s expansive Annual AI Index Report—how AI affects marketers, content creators, and the most common AI use cases in sales, marketing, and service operations. 

Tendo editor Ariana Vazquez wraps up this episode by examining AI in the wild. She’s joined by senior content strategist and AI expert Elizabeth Smith Fong to discuss real world examples, applications, and business use cases for AI. 

Resources

Credits
Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results.

Liked this episode? Hit that share button! 

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Tendo Communications Buzzsprout-15213358 Fri, 07 Jun 2024 12:00:00 -0700 1622 Content experience, B2B, B2B marketing, tech marketing, AI, artificial intelligence 3 2 full false UX and Content: The Ultimate Recipe for a Great Experience UX and Content: The Ultimate Recipe for a Great Experience You’ve heard of content and you’ve heard of UX/UI, but what about a marriage of both? Join Tendo as we break down what content experience is and why it's essential for B2B marketing.

Jump into the conversation with Lindy Roux, EVP and Partner, and Simon Mathews, VP User Experience, as they discuss the elements of a positive customer experience and what you can do to achieve it.

Kim Celestre, Content and Marketing Strategy Lead and host of the B2B Content Experience, sheds light on relevant current studies in the Research Roundup.

Ariana Vazquez, Content Marketing Specialist, and Christine Elbo, User Experience Lead, join in Content in the Wild, where they analyze real-life examples to uncover their effective content experience strategies.

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> You’ve heard of content and you’ve heard of UX/UI, but what about a marriage of both? Join Tendo as we break down what content experience is and why it's essential for B2B marketing.

Jump into the conversation with Lindy Roux, EVP and Partner, and Simon Mathews, VP User Experience, as they discuss the elements of a positive customer experience and what you can do to achieve it.

Kim Celestre, Content and Marketing Strategy Lead and host of the B2B Content Experience, sheds light on relevant current studies in the Research Roundup.

Ariana Vazquez, Content Marketing Specialist, and Christine Elbo, User Experience Lead, join in Content in the Wild, where they analyze real-life examples to uncover their effective content experience strategies.

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Tendo Communications Buzzsprout-14984373 Tue, 30 Apr 2024 11:00:00 -0700 1829 Content Experience, Customer Experience, B2B Marketing, B2B, UX, UI, Content, Design 3 1 full false Chatting Up Chatbots: AI's Influence on Marketers and Content Creators Chatting Up Chatbots: AI's Influence on Marketers and Content Creators Did someone say "AI"?  You will hear these two letters a lot in this episode, which is packed with special guests! You will hear from:

Karla Spormann, CEO and Founder, Tendo Communications and Simon Matthews, VP Experience, Tendo Communications who have an exciting Tendo announcement for listeners!


Tamara Prewitt, Marketing Leader and Technology expert, who joins Kim Celestre, B2B Content Experience podcast host, to discuss AI's influence  on marketing and content creators.

and...

Ariana Vazquez, Content Marketing Specialist, Tendo Communications, who will be sharing a recap of HubSpot's INBOUND 2023 conference. Ariana and Kim will share their key takeaways and memorable moments from the event!


Resources:
Want to learn more about how AI is disrupting marketing and content creation? Check out these resources!

7 Guidelines for Using Generative AI for Content Creation
INBOUND 2023 Recap: 4 Takeaways for Content Marketers




Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Did someone say "AI"?  You will hear these two letters a lot in this episode, which is packed with special guests! You will hear from:

Karla Spormann, CEO and Founder, Tendo Communications and Simon Matthews, VP Experience, Tendo Communications who have an exciting Tendo announcement for listeners!


Tamara Prewitt, Marketing Leader and Technology expert, who joins Kim Celestre, B2B Content Experience podcast host, to discuss AI's influence  on marketing and content creators.

and...

Ariana Vazquez, Content Marketing Specialist, Tendo Communications, who will be sharing a recap of HubSpot's INBOUND 2023 conference. Ariana and Kim will share their key takeaways and memorable moments from the event!


Resources:
Want to learn more about how AI is disrupting marketing and content creation? Check out these resources!

7 Guidelines for Using Generative AI for Content Creation
INBOUND 2023 Recap: 4 Takeaways for Content Marketers




Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Tendo Communications Buzzsprout-13797765 Tue, 17 Oct 2023 14:00:00 -0700 1896 full false The Power of Personas The Power of Personas In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about: 

  • Why persona development is important.
  • Persona development process
  • How personas feed into buyer journey mapping
  • The differences between persona development and buyer journey
  • Examples of persona development and key learnings from Zann's roles at NetApp and DEEP ISOLATION
  • What content strategists and content marketers should consider when embarking on a persona development process.

Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience: HubSpot's Make My Persona tool. 

Resources:
Want to learn more about how to develop personas to deliver an engaging, relevant and connected content experience? Check out these resources:

Zann Aeck LinkedIn profile
HubSpot Make My Persona tool
Tendo Glossary: Buyer Persona
Tendo eBook: The B2B Marketer's Guide to Content Experience

Like what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about: 

  • Why persona development is important.
  • Persona development process
  • How personas feed into buyer journey mapping
  • The differences between persona development and buyer journey
  • Examples of persona development and key learnings from Zann's roles at NetApp and DEEP ISOLATION
  • What content strategists and content marketers should consider when embarking on a persona development process.

Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience: HubSpot's Make My Persona tool. 

Resources:
Want to learn more about how to develop personas to deliver an engaging, relevant and connected content experience? Check out these resources:

Zann Aeck LinkedIn profile
HubSpot Make My Persona tool
Tendo Glossary: Buyer Persona
Tendo eBook: The B2B Marketer's Guide to Content Experience

Like what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Tendo Communications Buzzsprout-12610178 Fri, 07 Apr 2023 16:00:00 -0700 2284 full false Creating Engaging Experiences Through Online Communities With Scott Wilder Creating Engaging Experiences Through Online Communities With Scott Wilder In this episode, special guest Scott K. Wilder, VP of Customer, Partner and Community Engagement at Base, joins Tendo host Kim Celestre for a conversation about building customer communities that provide an engaging experience across every stage of the journey.  Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience that is engaging and fun: Moz Whiteboard Friday.

Resources:
Want to learn more about creating engaging content experiences? Check out these resources:

Scott K. Wilder LinkedIn profile

CLG Campus

Moz Whiteboard Friday

Tendocom.com

Like what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> In this episode, special guest Scott K. Wilder, VP of Customer, Partner and Community Engagement at Base, joins Tendo host Kim Celestre for a conversation about building customer communities that provide an engaging experience across every stage of the journey.  Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience that is engaging and fun: Moz Whiteboard Friday.

Resources:
Want to learn more about creating engaging content experiences? Check out these resources:

Scott K. Wilder LinkedIn profile

CLG Campus

Moz Whiteboard Friday

Tendocom.com

Like what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Buzzsprout-12300470 Fri, 24 Feb 2023 06:00:00 -0800 1399 2 2 full false How to Level Up Your B2B Content in 2023 How to Level Up Your B2B Content in 2023 It's a new year! Are you ready to take your B2B content to the next level?

The Tendo team spotlights key trends and best practices that should be top of mind for content strategists and marketers. Hear content guidance—across eight main categories—to help you stand out from the crowd and exceed your goals in 2023:

  • Brand journalism with Karla Spormann [0:43]


  • Omnichannel with Lindy Roux [6:07]


  • SEO with Amanda Haxton [10:00]


  • Micropersonalization with John Dorsey [14:20]


  • Scaling content with Zach Edling [18:10]


  • Content ROI with Kourtney Kovanis [24:00]


  • Use cases with Lisa Park [28:45]


  • Privacy-first content marketing with Kim Celestre [32:42]

 
Want to learn more about these topics? Check out these resources:
8 Recommendations for Better Content in 2023
How to Unleash Your Omnichannel Content Strategy
Unlock One-to-One Personalization With Structured Content
How to Create Content Faster Without Losing Your Mind
Why Are More Marketers Investing in Content Audits?
Use Case or Case Study? When to Use Each in Your Content Strategy
Build Trust With Privacy-First Content Marketing

Like what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> It's a new year! Are you ready to take your B2B content to the next level?

The Tendo team spotlights key trends and best practices that should be top of mind for content strategists and marketers. Hear content guidance—across eight main categories—to help you stand out from the crowd and exceed your goals in 2023:

  • Brand journalism with Karla Spormann [0:43]


  • Omnichannel with Lindy Roux [6:07]


  • SEO with Amanda Haxton [10:00]


  • Micropersonalization with John Dorsey [14:20]


  • Scaling content with Zach Edling [18:10]


  • Content ROI with Kourtney Kovanis [24:00]


  • Use cases with Lisa Park [28:45]


  • Privacy-first content marketing with Kim Celestre [32:42]

 
Want to learn more about these topics? Check out these resources:
8 Recommendations for Better Content in 2023
How to Unleash Your Omnichannel Content Strategy
Unlock One-to-One Personalization With Structured Content
How to Create Content Faster Without Losing Your Mind
Why Are More Marketers Investing in Content Audits?
Use Case or Case Study? When to Use Each in Your Content Strategy
Build Trust With Privacy-First Content Marketing

Like what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Buzzsprout-11995133 Thu, 19 Jan 2023 06:00:00 -0800 2207 2 1 full false The Benefits of Structured Content with Carrie Hane, Part 2 The Benefits of Structured Content with Carrie Hane, Part 2 Ready for some myth busters? Let's do this! In part two of our Structured Content episode, Carrie Hane the Head of Content Strategy Relations at Sanity.io, and Lindy Roux, EVP and Partner Tendo Communications, bust some common misperceptions about structured content: 

•       Is a steep learning curve required to enable structured content?  [1:17]

•       Does structured content limit freedom and flexibility? [4:57]

•       What functions and roles benefit from structured content?  [8:45] 

•       Where can one go to learn more about structured content? [15:50]


Resource links:

“Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow” 

What is Information Architecture

 Tendo Glossary: Structured Content

 

Like what you heard in this episode? Share our podcast link so others can check it out:  https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Ready for some myth busters? Let's do this! In part two of our Structured Content episode, Carrie Hane the Head of Content Strategy Relations at Sanity.io, and Lindy Roux, EVP and Partner Tendo Communications, bust some common misperceptions about structured content: 

•       Is a steep learning curve required to enable structured content?  [1:17]

•       Does structured content limit freedom and flexibility? [4:57]

•       What functions and roles benefit from structured content?  [8:45] 

•       Where can one go to learn more about structured content? [15:50]


Resource links:

“Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow” 

What is Information Architecture

 Tendo Glossary: Structured Content

 

Like what you heard in this episode? Share our podcast link so others can check it out:  https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Tendo Communications Buzzsprout-11546097 Mon, 24 Oct 2022 12:00:00 -0700 1155 full false The Benefits of Structured Content with Carrie Hane, Part 1 The Benefits of Structured Content with Carrie Hane, Part 1 Structured content is the secret sauce of a connected content experience. But what is it and why should you deploy it?  In this episode, our guest Carrie Hane, Head of Content Strategy Relations at Sanity.io and Lindy Roux, EVP and Partner of Tendo Communications answer these questions and more in this interactive discussion about how structured content can provide transformational digital experiences:

•       What does “content is data” mean? [4:21]

•       What are the benefits of using structured content? [8:29]

•       How do you get started with structured content? [12:11]

•       What technology enables structured content?  [17:10]

•       Who is doing structured content well? [22:21]
 

Want to learn more about this fascinating topic? Check out these resources:

 Like what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Structured content is the secret sauce of a connected content experience. But what is it and why should you deploy it?  In this episode, our guest Carrie Hane, Head of Content Strategy Relations at Sanity.io and Lindy Roux, EVP and Partner of Tendo Communications answer these questions and more in this interactive discussion about how structured content can provide transformational digital experiences:

•       What does “content is data” mean? [4:21]

•       What are the benefits of using structured content? [8:29]

•       How do you get started with structured content? [12:11]

•       What technology enables structured content?  [17:10]

•       Who is doing structured content well? [22:21]
 

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]]> Tendo Communications Buzzsprout-11545971 Mon, 24 Oct 2022 06:00:00 -0700 1716 1 1 full false Coming Soon Coming Soon Did you know that 1.5 quintillion bytes of content are created in a day? That’s a LOT of information to digest! If you are wondering how you can provide B2B content experiences that stand out from quintillions of bytes, you have come to the right podcast! In each B2B Content Experience episode, you will hear provocative conversations with industry experts, thought leaders, technology gurus, guest hosts and our very own passionate employees from our B2B content agency, Tendo Communications. Subscribe today to get the latest insights and best practices on how to develop and deploy content experiences that enable you to provide engaging, connected and relevant content to your customers.

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Did you know that 1.5 quintillion bytes of content are created in a day? That’s a LOT of information to digest! If you are wondering how you can provide B2B content experiences that stand out from quintillions of bytes, you have come to the right podcast! In each B2B Content Experience episode, you will hear provocative conversations with industry experts, thought leaders, technology gurus, guest hosts and our very own passionate employees from our B2B content agency, Tendo Communications. Subscribe today to get the latest insights and best practices on how to develop and deploy content experiences that enable you to provide engaging, connected and relevant content to your customers.

Stock music for this podcast is  provided by juqboxmusic, from Pond5

]]> Kim Celestre, VP of Content Marketing, Tendo Communications Buzzsprout-11537807 Thu, 20 Oct 2022 11:00:00 -0700 87 full false