Collective Clicks: Digital Marketing for Real Estate Investors

Reverse-Engineering Ad Spend: How to Predictably Budget for Google Ads

Tue, 01 Sep 2026 00:00:00 -0600

Guessing your Google Ads budget based on random agency advice is a recipe for burning capital. Brandon Bateman walks through the predictive mathematical formulas used to size PPC budgets based on local market dynamics and wholesale spreads.

Brandon is the founder and CEO of Bateman Collective, a digital marketing agency specializing in PPC and SEO for real estate investors nationwide. He specializes in applying data science, financial modeling, and enterprise-level advertising strategies to wholesale and flipping operations.

Calculating Target Cost Per Deal: Determining appropriate ad spend in high-spread markets versus national volume models

The Top-Down vs. Bottom-Up Forecasting Trap: Why working backward from target ROAS yields accurate budget expectations

Self-Correcting Ad Auctions: How competitive market dynamics naturally adjust Google Ads costs over multi-year cycles

The Financial Hazard of Over-Spending: Why pushing budget beyond local market search limits destroys net margins

The $30K to $60K Starting Capital Benchmark: Structuring a safe financial runway for local market launches

Pre-Launch Keyword Modeling: Estimating exact search volume and competitive density prior to campaign setup

Successful investors don't guess their marketing costs; they rely on predictive data. Size your ad budgets accurately, protect your downside, and build an inbound marketing engine designed for long-term profitability.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

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From Visionary Chaos to Operational Scale: Pairing Founders with Integrators with Mark de Latour

Tue, 25 Aug 2026 00:00:00 -0600

Trying to scale a business solely on entrepreneurial drive is a guaranteed recipe for internal burnout. Mark de Latour explains why visionary founders are often the biggest bottleneck in their own companies—and how pairing with an operational Integrator unlocks exponential growth.

Mark is an MBA graduate, serial investor, and co-founder of Best Offer KC in Kansas City. Having completed over 3,000 flips since 2001, he specializes in building omnichannel marketing strategies, high-level executive talent structures, and institutional-grade company culture.

The Rocket Fuel Paradox: Why the personality traits that help you start a business actively prevent you from leading people at scale

Knowing Thyself via Predictive Index: Identifying whether you are a Captain or Maverick and sourcing the exact operational profile needed to complement your weaknesses

Why operators need structure: Transitioning from "changing tires while driving the car" to enforcing written systems and scoreboards

The "Law of the Lid" in action: How elevating top-level leadership forces underperforming C-players to naturally vote themselves off the island

Overcoming the fear of employee turnover: Realizing that a deep talent pool means you can always recruit stronger replacements

The CROWN Pillars framework: Transitioning from a hands-on operator into an executive who focuses on high-level strategy, health, and impact

The founders scaling furthest aren't trying to manage every operational detail themselves. They embrace their role as visionaries, hire elite operators, and build systems that thrive without them.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

Fixing the Leaky Bucket: Turning 1.2X PPC into 5X Omnichannel Scale

Tue, 18 Aug 2026 00:00:00 -0600

Relying on a single marketing channel leaves your business completely vulnerable to platform shifts. Mark de Latour shares how dominating direct mail, TV, social, and Google search creates an inescapable local brand that commands 5X ROAS.

Mark is an MBA graduate, serial investor, and co-founder of Best Offer KC in Kansas City. Having completed over 3,000 flips since 2001, he specializes in building omnichannel marketing strategies, high-level executive talent structures, and institutional-grade company culture.

The PPC Performance Turnaround: How Mark shifted his digital accounts from a lackluster 1.2X ROAS to a consistent 4X-5X return

Omnichannel Brand Dominance: Layering TV, direct mail, billboards, and Google Search so prospects see your brand everywhere

Protecting Brand Keywords: Why allowing competitors to bid on your company name drains high-intent local leads

PMax (Performance Max) Integration: How combining Search and PMax campaigns generated a 5X return on digital spend

Higher Revenue Per Lead: How a trusted local brand allows you to pay double the cost-per-lead of competitors and still dominate market share

Aligning Vendors with Brand Guides: Onboarding ad partners with strict messaging guides to protect company integrity

Dominating a local market isn't about running one cheap marketing tactic. Build an omnichannel footprint, own your search terms, and turn your brand into the default choice for sellers.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:00 Welcome and Episode Preview
01:05 Mark's Background & Completing 3,000+ Flips
02:40 Buying Properties on the Courthouse Steps (2001-2015)
04:30 The Auction.com Pivot: Why the Courthouse Steps Model Died
06:10 Scaling from $0 to a Multi-Million Dollar Direct-to-Seller Ad Budget
08:00 Knowing Your Numbers & Fixing the "Leaky Bucket"
09:45 Buying Back Your Time: From Full-Time Operator to 3 Hours a Week
11:30 The High Overhead Reality: Managing $500K Monthly Overhead
13:10 Brand Differentiation Beyond "We Buy Houses Cash"
14:45 Omnichannel Strategy: Direct Mail, TV, Social, and PPC
16:20 PPC Performance Turnaround: Moving from 1.2X to 5X ROAS
18:15 Transforming Company Culture: Measuring eNPS (30s to 80s)
20:30 The 8:37 AM Morning Huddle Framework & Daily Themes
23:10 "Two is One, One is None": Building a Deep Talent Bench
25:00 Keeping Score: Energy Maps & OPSP Frameworks

Description Option 4: The "Culture & The 8:37 AM Huddle" Angle
A toxic or disorganized internal culture will destroy even the highest-budget marketing campaigns. Mark de Latour details how tracking Employee Net Promoter Scores (eNPS) took his company from the 30s to a world-class 80+ rating.

Mark is an MBA graduate, serial investor, and co-founder of Best Offer KC in Kansas City. Having completed over 3,000 flips since 2001, he specializes in building omnichannel marketing strategies, high-level executive talent structures, and institutional-grade company culture.

Tracking eNPS (-100 to +100): How anonymous quarterly employee feedback helped raise team satisfaction from 30 to an 80+ score

The 8:37 AM Daily Huddle: Why starting meetings at an odd, hyper-specific time eliminates tardiness and builds instant team focus

The Daily Huddle Calendar: Structuring team meetings around Metric Monday, Task Tuesday, What's Up Wednesday, Tech Thursday, and Freedom Friday

Praising in Public: Why opening daily meetings with pure positive shout-outs creates a self-reinforcing culture of peer appreciation

Using Predictive Index for Role Placement: Matching individual personality traits to specific job seats to prevent employee burnout

Being Unclear is Being Unkind: Eliminating operational confusion by defining crystal-clear expectations and tracking scorecards weekly

A world-class company culture isn't built on occasional perks or inspirational quotes. It is built through intentional daily rhythms, strict clarity, and constant peer recognition.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:46 Meet Mark de Latour
01:57 From MBA to House Flips
03:31 Courthouse Steps Strategy
05:14 Market Shift and Pivot
08:13 Scaling Direct Seller Marketing
12:39 Building a Self Running Team
20:20 Channels That Drive Leads
23:06 PPC Evolution and ROAS
27:03 Culture Turnaround and eNPS
34:37 Morning Huddle Playbook
38:03 Wrap Up and Connect

Building an In-House Recruiting Engine: From C-Players to World-Class Teams

Tue, 11 Aug 2026 00:00:00 -0600

Relying on third-party staffing agencies and gut-feel interviews is the fastest way to bloat your payroll with C-players. Leslie Hunt shares how building an internal recruiting pipeline cut six-figure placement fees while elevating talent across the entire organization.

Leslie Hunt is the Head of People and Culture at Bateman Collective, where she has spent five years helping scale the company from 3 employees to an elite, data-driven organization. She specializes in building internal recruiting pipelines, screening for core values, and structuring employee net promoter score (eNPS) systems.

Eliminating $30,000 recruiter fees by building an internal headhunting engine that sources top 1% candidates directly

The 28-day hiring framework that forces managers to build 30/60/90-day roadmaps before posting a position

Why LinkedIn Recruiter out-performs Indeed by 4-to-1 when sourcing high-caliber, experienced operators

Using the Predictive Index and Cognitive assessments to predict on-the-job learning speed and culture fit

The "Hook Call" strategy for pitching passive candidates who aren't actively searching job boards

Mining employee networks on LinkedIn to turn single hires into high-performing referral clusters

The businesses scaling fastest aren't settling for good-enough applicants. They are engineering strict recruiting filters that make A-player talent predictable.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

High-Spread PPC: Generating $3,000 Revenue Per Lead with Zachary Van Heyningen

Tue, 04 Aug 2026 09:00:00 -0600

Chasing nationwide volume is the fastest way to crush your deal margins and burn out your operational capacity. Zach doubled his average spread from $15,000 to $31,000 by cutting 75% of his target markets and focusing purely on high-margin locations.

Zach is a former corporate FP&A analyst turned full-time real estate investor. He specializes in hyper-efficient Google PPC campaigns, creative exit strategies like novations and DSCR refinances, and extracting maximum revenue per deal without taking on administrative overhead.

Trimming 250 Counties Down to 40: Why focusing on prime, high-value locations dramatically improves campaign performance

The Novation & DSCR Pivot: Moving beyond quick wholesale assignments to capture full property equity through creative exits

Managing Campaign Resets: How to navigate the temporary cost-per-lead spikes when overhauling your Google Ads geographic targeting

Why Pay-Per-Lead (PPL) Fails at Scale: Avoiding recycled vendor lists and building owned digital assets via search intent

Revenue Per Lead vs. Cost Per Lead: Why focusing on back-end monetized value matters far more than cheap click prices

The "Sieve" Business Model: Why scaling a bloated remote team often results in less net profit than running a lean desk

The most profitable real estate operators don't chase more leads. They narrow their focus, optimize their exit strategies, and demand higher returns from every single contract.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:45 Meet Zach and PPC Masterclass

01:31 Why Learn Google Ads Basics

04:09 Zach’s Corporate to Wholesaling Leap

06:02 Education Spending and Building Grit

08:29 Solo Operator Revenue Breakthrough

08:56 Pivot From National to Vetted Markets

10:48 From Wholesaler to Investor Rentals

20:36 Market Count and PPC Stability

21:37 National vs Local Economics and ROAS

25:56 Key Metrics Close Rate and Spreads

29:28 Why PPC Only and PPL Churn

31:34 Rented Lead Risks

32:12 Scaling Solo First

34:26 Hiring Debt Lessons

37:09 Corporate Pressure Edge

41:20 Founder Hiring Mistakes

47:23 Big Small No Mans Land

53:53 Office Versus Remote

56:56 Consolidate To Scale

57:38 Contact And Wrap Up

Statistical Reality in Marketing: The $244K Rule with Brandon Bateman

Tue, 28 Jul 2026 08:00:00 -0600

Most real estate investors make marketing decisions based on short-term variance rather than statistical data. Brandon Bateman reveals why it mathematically takes $244,000 in ad spend to prove a campaign's true baseline performance.

Brandon is the founder and CEO of Bateman Collective, a digital marketing agency specializing in PPC and SEO for real estate investors nationwide. He specializes in applying data science, financial modeling, and enterprise-level advertising strategies to wholesale and flipping operations.

The $244,000 Data Experiment: Why short-term deal volatility tricks operators into abandoning winning campaigns prematurely

Performance vs. Results: The critical difference between short-term outcomes and long-term algorithmic capacity

The "Coin Flip" Trap: How changing vendors during normal performance troughs destroys cumulative data progress

Leading vs. Lagging Metrics: How to evaluate PPC health in the first 90 days using cost-per-opportunity instead of raw ROI

The $8,000 Starter Budget Framework: How Brandon would allocate capital between PPC, PPL, and SEO if starting from scratch today

Recruiting Enterprise Talent: Why top digital marketers avoid real estate—and how Bateman Collective bridged the gap

The operators scaling most consistently aren't jumping from vendor to vendor. They understand variance, track leading metrics, and give algorithms room to compound.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

02:18 What Makes Bateman Different
07:03 Paying for Top Talent
12:39 Hiring Mistakes and A Players
15:43 Reputation Attracts Talent
19:18 Controversial Marketing Take
21:26 Variance and the Coin Flip
29:42 Leading vs Lagging Metrics
36:15 Starting With 8K Budget

0% Interest Capital: How to Stack $300K+ in Business Credit with Ari Page

Tue, 21 Jul 2026 08:00:00 -0600

Most real estate investors pay 12% to 15% interest and heavy upfront points for gap funding. Ari Page shares how top operators use 0% interest business credit cards to fund rehabs, pay earnest money, and preserve profit margins.

Ari is a real estate veteran and the CEO of Fund&Grow. Over the last 20 years, his firm has secured over $2.1 billion in funding for 35,000+ clients by unlocking unsecured, high-limit business credit lines that never
touch personal credit reports.

* Why hard money stopgap costs are eating into your deal profits—and how 0% credit cards solve the gap
* The Personal Credit Shield: How to structure business credit lines under an EIN so utilization spikes never ruin your personal score or DSCR refis
* The 3-Round Funding Blueprint: How to systematically stack $50K to $100K per round to access $300K+ in 0% capital during your first year
* Paying non-card vendors with plastic: Using third-party processors like Plastiq to convert card limits into wires, ACH, or overnight checks for escrow deposits
* The Cashback Arbitrage: How earning 1.5% to 2% cash back or airline miles offsets processing fees and effectively makes borrowing capital better than free
* The 0% Renewal Loop: How to roll expiring credit limits into fresh 0% cards to keep capital interest-free indefinitely

The smartest real estate investors aren't raising expensive private money for every minor rehab cost. They are leveraging high-limit, zero-percent business credit lines to maximize velocity and net profits.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.
01:00 Ari’s origin story
02:44 Why credit stacking works
05:17 Keeping it off personal credit
05:55 How much you can access
08:54 Extending 0% offers
10:37 Corporate credit explained
12:28 Managing cards and rewards
15:13 Funding escrow with Plastiq
17:38 Fees and tax questions
23:20 Chargebacks for protection
26:40 Why AI won’t replace experts
29:49 How Fund&Grow helps
31:53 Next steps and timeline

Why the Lead Manager Is the Most Critical Role in Your Real Estate Business

Tue, 14 Jul 2026 08:00:00 -0600

Most real estate owners treat lead intake as an entry-level grunt role. Brandon Evans hired a six-figure talent to run his phone system—and unlocked a $50K average spread on his inbound PPC leads.

Brandon is a former Vivint phone sales veteran, Utah-based investor, and pure-play wholesaler. He specializes in scaling high-margin inbound marketing funnels, elite talent management, and executing frictionless, relationship-driven dispositions.

The intake cornerstone philosophy: Why the first five minutes of a phone call determines contract victory long before an acquisitions rep sets foot on the property
Stricter cold-calling loops: Programming outbound filters to target deals priced at or below Zillow values with an immediate three-month selling window
Same-day appointment mechanics: Structuring intake calls to build an illusion of scarcity while driving immediate, high-conversion property walkthroughs
The regression toward the mean paradox: Why early marketing performance spikes are statistically unreliable indicators of 18-month conversion equity
Recruiting in a market downturn: How local competitor closures allow lean, aggressive companies to scoop up the market's top sales performers
Maintaining a 57% net profit margin: The exact structural parameters required to reverse-engineer a seven-figure lifestyle business

A-player sales professionals do not want to be bogged down by messy notes and low-intent data. Elevate your lead management position to a premium tier, shield your closers, and watch your deal sizes skyrocket.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:41 From Vivint to Wholesaling
02:24 Why Wholesale Only
04:06 Spreads and Deal Metrics
06:37 Early Marketing Channels
08:45 PPC Performance and Variance
11:01 Lumpy Returns and Long Game
14:07 Cold Call Versus PPC Volume
14:58 Lead Management System
18:42 Motivation Pillars and Volume
22:22 Hiring an Elite Lead Manager
24:25 Winning in the First Call
25:07 Why A-Players Avoid Lead Gen
25:40 Hiring a Remote Sales Star
26:11 Buying Deep Wins Deals
29:11 Dispo Strategy and Buyer Trust
34:23 High Close Rate Through Transparency
36:16 Why PPC Was the Next Step
41:06 Same-Day Speed to Beat Competition
42:31 Choosing a PPC Vendor
46:20 Scaling Lean and Profitable
50:02 Building Talent and Culture
54:50 Wrap-Up and Contact Info

Monetizing the Inefficiencies: Navigating Compressed Flipping Margins with Adam Whitney

Tue, 07 Jul 2026 08:00:00 -0600

“PPC doesn't work in my market" is the ultimate sign of an operator who gives up too early. Adam Whitney breaks down the mathematical significance of median performance lines and explains why quitting a channel before hitting 90 days is total business suicide.

Adam is a combat Marine veteran, former military intelligence officer, CEO of 7 Figure Flipping, and founder of Blackjack Real Estate. Managing an operation that has completed over 1,400 transactional deals, he specializes in tactical diversification, multi-tier exit frameworks, and dominating uncompetitive asset classes.

* Micro Impatience, Macro Patience: Executing immediate details with extreme urgency while keeping a calculated, long-term strategic view on your advertising spend
* The Roller Coaster Median Line: Understanding why month-over-month marketing metrics fluctuate wildly while ascending steadily up and to the right
* The 90-to-180 Day Data Rule: Giving premium inbound channels like Google Ads and PPC enough baseline volume to surface true profit data
* Why quitting at lead 5 is costing you a fortune: Understanding how single-deal windfalls entirely distort and validate your customer acquisition cost models
* The outspending competitive advantage: How generating larger net assignment fees ($53K average) allows you to pay more to acquire a contract and crush local competition
* Monetizing the leads you fail to contract: Shifting from single-strategy wholesaling to a diversified ecosystem of flips, listings, rentals, and land deals

The businesses dominating the marketing landscape don't have better leads. They have the financial maturity to endure data timelines and the monetization funnels required to extract profit from every single click.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

01:48 From Detroit to Marines
04:52 Leadership Values in Business
09:25 Building Culture Systems
14:32 Blackjack Journey and W2
15:22 Adversity and Reps
19:01 Feedback Beats Experience
23:26 Operational Excellence Mindset
25:42 Building Skills Fast
26:15 Leadership Money Decisions
27:01 Avoid Single Threading
29:15 Omnichannel Lead Control
30:28 Monetizing Leads Big Spreads
34:06 Competitive Advantage Math
35:29 Micro Urgency Macro Patience
38:47 PPC Fit And Timing
41:04 Manufactured Homes Pivot
44:17 Scrape And Replace Model
46:16 Niche Targeting Filters
48:41 Seven Figure Flipping Mission
49:18 Legacy Impact Programs
51:55 How To Connect Closing

Sourcing Local Buyers and Pricing for Maximum Spread in a Harder Market

Tue, 30 Jun 2026 08:00:00 -0600

Most wholesalers treat dispositions like an administrative duty or a data-blasting routine. Daniel McClam transformed dispo into a systematic sales funnel that actively drives higher assignment fees on every contract.

Daniel is a commercial real estate veteran, major market wholesaler, and the founder of InvestorBase. He specializes in hyper-targeting local cash buyers, structuring high-leverage offer deadlines, and building data-driven dispo operations that eliminate transaction fallout.

* Why treating dispo as a facilitation desk rather than an active sales department is costing you 10% to 15% in hidden margins
* The "6 Deals a Day" friction point: How to differentiate your property package when competing against five other wholesale alerts hitting a buyer's phone daily
* The art of competitive pricing: Why testing comps against other active "as-is" listings matters far more than fixed percentage formulas
* Walkthroughs as forcing functions: Structuring a firm 7-day timeline to intentionally accelerate top-of-funnel buyer engagement
* The mathematical truth of deal spreads: How a minor 10% increase in layout pricing scales a 20% net margin operation up to a 30% profitability index
* The 35% Call-to-Contact rule: The minimum baseline benchmark your sales reps must hit when working an outbound buyer campaign

The businesses maximizing revenue aren't just looking for a single quick buyer. They are running structured inbound and outbound funnels to manufacture multi-offer competition.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

01:20 Daniel Background Story
02:30 Hedge Fund Shift
05:01 Dispo Market Today
08:28 Data And Flipper Pressure
12:03 Dispo As Revenue Engine
15:45 Competition And Offers
16:21 Pricing And Deal Setup
22:10 Bottoms Up Explained
25:58 Key Dispo Metrics
31:17 Sourcing Buyers And Outreach
34:45 Scorecard And Closing

Outsourcing the Exhaustion: Automating Call Reviews and Roleplay with Steve Trang

Tue, 23 Jun 2026 08:00:00 -0600

Listening to raw sales calls is the most aggravating task a real estate operator faces.

Steve Trang built an automated infrastructure to grade every single rep conversation against a strict sales rubric without a human ever lifting a finger.
Steve is a real estate investor, host of "The Disruptors" podcast, elite sales trainer, and co-founder of ObjectionProof.ai.

He specializes in deploying specialized AI software that shifts human reps out of manual follow-up loops and into pure closing conversations.

* Treating call reviews like a P&L: Moving past manual categorization by letting software surface fumbled property deals instantly

* Building a multi-brain ecosystem: Why single-prompt prompt windows drop the ball on advanced customer objections

* The hidden friction of scheduling: Why booking an appointment is fundamentally a high-level sales job, not an admin task

* Automating real-world persistence: Deploying instant triple-dials that follow a strict multi-week cadence without losing steam

* The reality of American lead managers: Why scaling operations with domestic reps requires massive compensation structures or strict automation

* The data collection paradigm: How tracking hundreds of thousands of conversations mirrors Tesla's autopilot advantage

* The Charlie Munger Textile Paradox: Why ignoring software innovation forces you to invest heavy capital just to stay baseline relevant

The modern real estate company cannot afford to spend high-value executive hours listening to hours of bad recording data. Systematize your call oversight, hold your team accountable, and run your sales organization on objective data.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

02:06 The AI Company Origin Story
04:08 Building the Product Timeline
06:02 AI Call Review Breakthrough
07:48 Roleplay Bots for Teams
09:01 AI Lead Calling Cadence
12:25 Why AI Beats Human Consistency
14:40 Next Up AI Closer Vision
16:59 Moats Tech and Reputation
21:25 Building the AI Brain
21:48 Latency Kills Products
23:09 Future of AI Lead Calls
24:34 Normalization Over Time
26:23 APIs vs Human Interfaces
27:41 Solve Problems Not Buttons
29:50 AI Levels Investing
32:41 Humans vs AI Lead Managers
34:55 How to Try the Tools
36:15 Understanding and Innovation
39:01 Adapt or Die Economics
42:03 Final Thoughts and Wrap

Bottoms-Up AI Adoption: How to Systematize Your Real Estate Business with Jason Macht

Tue, 16 Jun 2026 08:00:00 -0600

Most operators think scaling with AI means hiring an expensive developer or "AI guru" right away. Jason Macht proves that true operational optimization starts with bottoms-up literacy and fixing your core data pipeline first.

Jason is an engineer by education, a former product manager, a real estate investor, and the founder of Whitespace Solutions. He specializes in helping business owners integrate AI, consolidate fractured CRM ecosystems, and automate the unsexy backend processes that stall growth.

* Why hiring an "AI guru" too early risks over-engineering your business with useless, flashy tech tools

* The bottoms-up literacy framework for building organizational muscle memory using ChatGPT, Gemini, and Claude

* How to close the sales feedback loop by using AI to auto-transcribe calls, execute scoring rubrics, and flag hot leads

* The unstructured data trap: Using AI to clean up messy notes, write automated CRM updates, and eliminate manual entry

* Why the final 5% of execution is the hardest hurdle when building automated business solutions

* The "million interns" philosophy: Shifting your mindset away from sci-fi super-geniuses toward high-volume task execution

The businesses moving fastest with AI aren’t trying to build complex, autonomous boards of directors. They are optimizing the boring, repetitive tasks and ensuring their core systems talk to each other seamlessly.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:25 Meet Jason Macht
02:42 AI Curious Roadmap
03:23 Team Literacy First
06:21 From Adoption To ROI
08:13 Call Insights Example
16:15 Avoid Shiny Objects
19:45 Agents Versus Boring Wins
24:52 Data Integration Framework
31:01 Future Of SaaS Shift
36:40 Whitespace Solutions Process
39:29 Contact And Wrap Up

Going a Mile Deep: Master Probate Leads Without Buying Third-Party Lists

Tue, 09 Jun 2026 08:00:00 -0600

Most real estate investors treat probate as just another direct mail list. Andrew Becker built a predictable seven-figure department by treating it as a completely separate business.
Andrew is a serial real estate entrepreneur, coach, and founder of Probate Engineers. Based out of the Washington DC area, he specializes in helping investors dominate the probate niche through direct data sourcing, empathetic sales frameworks, and advanced exit strategy analytics.

* Why relying on third-party list providers keeps you one step behind your competition

* The "Day One" framework for sourcing raw probate data directly from the county courthouse

* How to transition your sales team from aggressive cash buyers to trusted legal process advisors

* Why texting is killing your conversion rates in high-empathy niches—and what to do instead

* How tracking wholesale vs. retail exit metrics revealed a massive hidden opportunity cost

* The calibrated marketing approach for targeting seven-figure stacked lists

The investors winning the probate game aren't blasting more data. They're going a mile deep, owning the source, and changing the conversation entirely.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:00 Introduction and Welcome
00:25 Meet Andrew Becker
01:34 Going Deep on Probate
02:15 Differentiating in Probate Marketing
03:09 Getting Data from Source
04:11 Value Proposition Approach
05:21 Technical Difficulties Break
06:50 Sales Training Strategy
07:36 Probate Process Expertise
12:14 Marketing Channels and Outreach
12:28 Skip Tracing and Contact Methods
15:35 Understanding the Numbers
16:30 County by County Breakdown
20:19 Exit Strategies and Revenue
22:34 Closing and Contact Info

How to go from 12 to 4 employees without missing a thing.

Tue, 02 Jun 2026 08:00:00 -0600

Most operators think scaling means hiring more people. Rafael Cortez cut his team from 12 people to 4 while maintaining the same deal volume.

Rafael is an organizational psychologist, nationwide wholesaler, broker, and founder of Pulse Capital. He specializes in building lean real estate operations that scale through systems, accountability, and AI.

- Why most wholesale businesses break at the operational level, not the marketing level

- The framework Rafael uses to design systems around human behavior instead of fighting it

- How he automated follow-up, note taking, and lead qualification without losing conversion

- Why your best acquisitions reps are usually the worst people to handle detail-heavy tasks

- The 6 stages every real estate business goes through — and where most operators fail

- How measuring the right KPIs helped increase spreads and eliminate operational bottlenecks

- What operators should automate, delegate, and never remove the human element from

The businesses scaling fastest aren’t doing more. They’re simplifying, systemizing, and removing friction from the process entirely.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:00 Welcome and Episode Preview
01:11 Rafael Background and Businesses
02:01 What Organizational Psychology Means
05:52 Lead Follow Up SOP Case Study
11:09 Hiring by Behavioral Profiles
18:22 Lean Thinking and Past Business Lessons
21:09 Designing for Human Nature and Automation Wins
25:40 AI Adoption Shift
27:47 Role Strengths Framework
33:59 Six Business Lanes
38:22 KPI Tracking Simplified
44:38 Margins And Ops Wins
48:10 Where To Find Rafael

The Acquisition Mistake That Destroys Flip Margins | feat. Bobby Triplett, Offerpad

Tue, 26 May 2026 09:00:00 -0600

Most flippers think managing contractors themselves saves money. Bobby Triplett has overseen 45,000 renovations and says it's usually the opposite.
Bobby is the SVP of Renovation at Offerpad, a publicly traded iBuyer. For the past four years, the same team that renovates Offerpad's inventory has been available to outside investors. Last year alone they completed over 1,900 flips for private operators.
In this episode, he gets into where most flippers are quietly losing margin and what the operators scaling fastest are doing differently.

Why most investors lose money on a flip before the first contractor ever shows up
How to know your "win" before acquisition so reno, dispo, and acquisition are actually working toward the same number
How volume investors get contractors to lower pricing (and why you can't get there by beating them up on cost)
How operators are flipping in markets they've never visited using Offerpad's boots-on-the-ground team
What full-service renovation actually costs vs. managing trades yourself
Who this model works for and what getting started looks like

00:00 - Introduction and Bobby's background at Offerpad
03:30 - 10 years of iBuying: what's changed
07:00 - Where most flippers are losing margin
11:00 - Knowing your "win" before you buy
14:30 - Building contractor relationships that actually work at scale
18:00 - How Offerpad Renovate works for outside investors
21:30 - Pricing, market expansion, and scalability
24:30 - How to connect with Bobby and get started

Your Buyer Has Too Much Power. Here's the Fix. | feat. Carly Stagge, FlipFund Capital

Tue, 19 May 2026 08:00:00 -0600

Most wholesalers think assignments are simpler. Carly Stagge thinks they're quietly capping your business. After switching to double closes, her team's average fee jumped by $8,000 per deal. The money wasn't even the biggest benefit.

Carly is a director at Vertigo Real Estate Ventures, operating across Colorado, San Diego, Raleigh, and South Florida. She's also the founder of FlipFund Capital, a transactional funding company built by active wholesalers who got tired of how complicated and expensive the alternatives were.
In this episode, she breaks down what assignments are actually costing you and why the operators scaling fastest have already made the switch.

- How double closing gives you the ability to re-trade when a buyer tries to back out (assignments legally cut that option off)
- Why serious wholesalers are leaving $50,000+ on the table by capping their own fees to keep assignments clean
- Why public records quietly become a lead source when you double close
- How to prove deal volume to agents and sellers when every assignment leaves zero paper trail
- Whether to double close every deal or just the big ones
- What transactional funding costs and how to think about the ROI

00:00 - Introduction and Carly's background
02:15 - Assignment vs. double close: the $8K fee difference
05:00 - Control of the transaction and re-trading when buyers back out
07:30 - How public records generate inbound leads
10:00 - Proving deal volume to agents and sellers
12:30 - Should you double close every deal or just the big ones?
15:00 - What transactional funding costs and how it works
17:00 - How to reach Carly and FlipFund Capital

Why This Investor Ditched Hard Money and Built His Own Capital System | Casey Gregerson

Tue, 12 May 2026 08:00:00 -0600

Fix and flip margins are thin. Most investors eat the loss when a property sits or the market softens. Casey Gregerson built a structure that removes that risk entirely — and funds his own deals without hard money lenders.
Casey is a Wyoming and Montana-based investor who built a vertically integrated operation — acquisitions, construction, property management, and capital raising — all while running it virtually from Houston. He's closed deals at $75/lead in markets where most investors won't even look.
In this episode, Casey and Brandon break down:

- How to structure a fix and flip where you can drop the price to near cost and still make money
- Why sellers in the right situation will take a profit share over a cash offer — and how to present both
- How Casey set up a parent fund with multiple offerings so investors can stay in deals longer without new legal docs each time
- What most investors get wrong when they first try to raise capital (and the platform that fixed it for Casey)
- How to use your calendar as a mirror — and why green blocks changed how Casey runs his week

0:00 – Intro
1:10 – From petroleum engineer to real estate investor
5:20 – Running a virtual investing business in Wyoming and Montana
8:45 – Building SOPs before they were trendy
11:30 – Why Casey started raising his own capital
15:00 – Setting up a parent fund with multiple offerings (and the mistake to avoid)
19:45 – The Revive Method: de-risking fix and flips with profit sharing
26:10 – Why sellers say yes to the partnership offer
28:30 – Coaching other investors and the moment that changed everything
30:45 – How Casey protects family time as a busy entrepreneur

National Wholesaling: Why Most Investors Fail with Nick Perry

Tue, 05 May 2026 08:00:00 -0600

Most investors try the national model and blow through their budget with nothing to show for it. They get leads. They get contracts. Then nothing closes.
Nick Perry has done over 1,600 deals nationwide and spent the last 11 years figuring out exactly where that model breaks. He's also one of the few operators who's built and tested his own AI tools in-house — including a head-to-head test of AI vs. human lead managers across 2,200 leads.
What's in this episode:

Why the national model fails at disposition, not lead gen — and what's actually causing it
The one live data point Nick checks before working any lead (it's not days on market)
How Nick's team ran 1,100 AI-handled leads against 1,100 human-handled leads — and what the numbers showed
Why traditional wholesaling is getting harder and what's replacing it
How Nick built an AI comping tool trained on his acquisitions director's brain — and what it's doing for offer volume
What separates the national investors who scale from the ones who flame out fast

00:00 – Nick Perry's background and how he got into real estate
03:45 – Why AI is eliminating economic value faster than most people expect
07:10 – What Nick is actually building with AI right now
11:00 – AI vs. human lead managers: the 2,200-lead test
14:20 – The national model vs. local market model breakdown
19:30 – Pending percentage: the live market check Nick runs on every lead
23:45 – Why most national investors fail at disposition
27:00 – How rural is too rural? (Spoiler: it's not)
30:15 – Why traditional wholesaling is getting squeezed out
33:30 – Seven Figure Cartel and how Nick works with investors

45 Seller Leads in 7 Days — 26 Came from ChatGPT | feat. Trevor Mauch

Tue, 28 Apr 2026 08:00:00 -0600

Most investors are still treating AI search like a future problem. It's not. Sellers are already using ChatGPT to find cash buyers — and if your business isn't showing up, someone else's is.
Trevor Mauch is the founder of Carrot, the most widely used lead generation platform for real estate investors. His platform processes lead data across thousands of active investor sites, which means when he sees a trend, it's not anecdotal.
In this episode, Brandon and Trevor break down what's actually driving AI search leads right now, why they convert at a higher rate than standard organic, and what you can do this week to start showing up.

Why AI search leads opt in at 3–4x the rate of standard Google organic — with similar deal quality
How one investor went from 5–10 leads a week to 45 in a single week (26 from ChatGPT)
Why slow websites are losing seller visibility in AI search before a human ever sees them
How brand inconsistency across your site and GBP is quietly killing your rankings
Why this isn't a new channel — it's a multiplier for PPC, direct mail, and every lead you're already paying for
The content shift that separates investors AI search recommends from ones it ignores

00:00 – Intro
01:45 – Who Is Trevor Mauch and What Is Carrot
05:00 – The Real Estate Market Consolidation Phase
10:30 – How AI Is Accelerating Consolidation
14:00 – Where AI Search Leads Actually Come From Right Now
19:15 – The 1,200 Seller Leads Stat — and What It Really Means
23:30 – AI Lead Conversion Rates vs. Google Organic
27:00 – One Investor's 45 Leads in 7 Days (26 from ChatGPT)
30:45 – Is Google Search Actually Dying? The Real Numbers
35:00 – Why Most Investor Websites Will Never Show Up in AI Search
39:30 – Why Your Google Business Profile Is Leaking Visibility
43:00 – Why Slow Sites Are Getting Ignored by AI
46:15 – Brand Consistency, Schema, and the Basics Most People Skip
49:00 – Show Don't Tell: Real Photos, Real Stories, Real Results
51:30 – Where to Find Trevor's AI Search Challenge

Voice AI Agents for REI with Jordan Fleming: What's Legal, What Works, and What Will Get You Sued

Tue, 21 Apr 2026 08:00:00 -0600

Most investors rushing into voice AI are thinking about it wrong. They're trying to trick callers into thinking they're talking to a human. That's not just bad strategy — in some cases, it's illegal.
Jordan Fleming is the co-founder of Smrtphone, one of the larger phone systems built specifically for real estate investors. He's been in the REI telecom space for nearly a decade and recently spent eight months rebuilding their infrastructure from the ground up to support AI voice agents at scale.

In this episode:

Why disclosure doesn't hurt your close rate if the conversation is actually good
The difference between training agents on scripts vs. skills — and why scripts fail
Where inbound AI agents make the most sense to start
What "outbound" use cases are actually legal (and which will get you sued)
The 90-day consent window and what it means for your follow-up sequences
The texting and DNC mistakes that are costing scaling investors real money

0:00 – Intro: Why voice AI is moving faster than anyone expected
2:15 – The #1 mistake people make with voice AI (hint: it's about trust)
5:30 – Inbound AI agents: How one investor closed 4 deals from after-hours calls
9:00 – Scripts vs. skills: Why your AI agent is failing for the same reason your cold callers do
13:45 – "Bounded responsibility" — the framework that keeps your AI from offering $400K on a bad deal
17:20 – Where to start if you've never touched voice AI (don't bite off more than you can chew)
21:00 – Is AI as good as your best salesperson? Jordan's answer might surprise you
24:30 – The 25-minute seller call an AI agent pulled off on its own
27:00 – Outbound AI calling: what's legal, what's not, and who just got sued
31:15 – The 90-day consent window explained (and why old leads are a different game)
34:45 – The 3 compliance traps that hurt scaling investors the most
38:00 – Cold texting: hard no, or is there a way through?
41:30 – How to connect with Jordan + what's new inside Smartphone

Your Marketing Isn't Broken. Your Sales Process Is. | Greg Berney

Tue, 14 Apr 2026 08:00:00 -0600

Most investors treat marketing like a vending machine — put money in, get deals out. When it doesn't work, they blame the channel.

Greg Berney has been running a wholesale and rental business in Greensboro, NC for six years, closing 60+ contracts last year, and he'll tell you straight: your marketing probably isn't the problem. Your sales process is.

Greg has been a Bateman Collective client for nearly five years. What's made him stand out isn't deal volume — it's that he's built a business that actually serves his life, not the other way around. He coaches, he develops his team members into real estate investors themselves, and he still leaves at 2pm for his kids' lacrosse games.

In this episode, Brandon and Greg get into what that actually takes — and it's less about systems than most people expect.

What's covered:

• Why most investors have a sales problem, not a marketing problem

• How consistency in one channel beats channel-hopping every time

• The difference between gross revenue growth and profitable growth

• How Greg doubled assignment revenue by fixing his dispo process

• Why detaching from outcomes makes you a better business operator

• What "building a business out of fear" costs you long-term

Timestamps:

0:35 — Greg's background: corporate burnout, discovering wholesaling

7:45 — Infrastructure: dispo team, coaching, bookkeeping

10:27 — Marketing advice: stop blaming the channel, fix your sales process

13:25 — Lifestyle business: why Greg chose this path

30:00 — Acceptance vs. resistance: real example of a deal falling apart

39:15 — Building from fear vs. building from creation

You’re Losing Deals (You Just Don’t Know It Yet) | David Olds

Tue, 07 Apr 2026 08:00:00 -0600

Most investors think transaction coordination is just admin work.
Hire someone, push paperwork, move on.

That assumption is costing you deals — and you don’t even know it.

Not the deals you track.
The ones that quietly fall apart before they ever hit your numbers.

David Olds has seen both sides — as an investor and as the founder of Easy RI Closings, handling transactions at scale. He knows exactly where deals break… and why most investors never catch it.

In this episode:

Why transaction coordination is actually a revenue driver (not overhead)
The hidden deal fallout that never shows up in your KPIs
Why most investors prioritize acquisitions and dispo — and pay for it later
What actually breaks between contract and close
When in-house TC makes sense (and when it kills efficiency)
Lessons from scaling a service business vs. a deal business

If you’re doing volume and still treating TC like a checkbox, there’s a good chance you’re leaking deals right now.

0:00 — Intro (The revenue leak most investors never see)
2:16 — David’s Background (From investor to running closings at scale)
5:03 — Why TC Is Actually a Revenue Center (Not just “admin work”)
5:43 — The P&L Analogy (Why lost deals never show up in your numbers)
11:27 — Why Investors Don’t Delegate TC First (And why it costs them)
15:25 — Knowing vs. Doing (Why execution breaks even when you know better)
17:47 — Learning to See Problems Differently (What experienced operators notice)
20:17 — Investor → Service Business Owner (What changes when you switch sides)
24:38 — Hustling vs. Building a Team (Why most people stay stuck)
27:12 — Would David Do It Differently? (Hard lessons from hindsight)
32:33 — Easy RI Closings (Where to connect with David)

Profit First for Real Estate Investors: Why More Deals Won’t Fix Your Cash Flow

Tue, 31 Mar 2026 08:00:00 -0600

Most investors don’t have a revenue problem. They have a cash discipline problem. More deals just hide it. Until they don’t.

In this episode, Brandon sits down with David Richter, founder of Simple CFO and author of Profit First for Real Estate Investing. David’s team helps investors keep more of what they make after living through doing 25 deals a month and still losing money.

This conversation breaks down why profitability isn’t a result. It is a constraint you build the business around. And how most operators get it backwards.

What we cover:
• Why “profit” on paper doesn’t mean cash in your bank
• The core idea behind Profit First and when it actually works
• Why most investors stay stuck living deal to deal
• How to build reserves without overcomplicating your finances
• What to do when revenue drops and decisions get tight
• The simplest way to start even if you hate numbers

Timestamps:
00:00 Why most investors feel broke even with deals closing
02:10 David’s background and losing money at scale
06:30 What Profit First actually means
12:15 Why profit does not equal cash in your bank account
18:40 When financial systems actually matter
25:05 Scaling problems for 1M to 10M operators
32:20 The danger of growing without financial discipline
40:10 What happens when revenue drops
47:30 How to think about reserves and opportunity
55:00 Common mistakes when implementing Profit First
01:01:20 The simplest way to start today
01:05:10 Final thoughts and where to find David

Achieving by Design: Pat Precourt on Productivity and Progress

Tue, 24 Mar 2026 08:00:00 -0600

Most Real estate investors think success comes from more information, better strategies, or staying motivated.

But what if the real difference isn’t what you know — it’s what you consistently do?

In this episode of the Collective Clicks podcast, Brandon Bateman sits down with entrepreneur coach Pat Precourt to break down a perspective most investors overlook:

Success is engineered through behavior, not just knowledge.

After coaching thousands of entrepreneurs across real estate, education, and fitness, Pat found that top performers aren’t the most informed — they’re the most consistent. They build systems that make the right actions easier and repeatable.

Instead of chasing motivation, high-level operators focus on:

• Creating environments that reinforce execution
• Measuring weekly progress toward clear outcomes
• Eliminating “busy work” that avoids real growth
• Attaching self-worth to disciplined behaviors, not short-term results

Pat also explains how many leaders fall into the trap of looking the part without taking real risks — like spectators dressed as players. The shift happens when founders move from doing everything themselves to leading with intention, building feedback loops, and raising their standards by “raising the floor.”

If you’re working hard but not seeing consistent progress, this episode will challenge how you think about discipline, leadership, and what it actually takes to win.

00:00 Welcome And Setup
00:35 Meet Pat Precourt
01:07 Pat Origin Story
02:16 Coaching Over Tactics
03:44 Gym As Lab
06:37 Symptoms Of Stuckness
09:29 Spectator Versus Player
11:23 Process Over Outcomes
15:24 Raising Your Floor
21:15 Engineering Behavior
21:57 Environment And Feedback
26:13 From Hustle To Leader
29:05 Context Versus Content
30:15 Letting Go To Lead
31:49 Founder With Nothing To Do
34:30 Leadership As Leverage
39:03 Finding Constraints And Gaps
42:37 Complacency And Comfort Trap
44:23 Risk Aversion Versus Fulfillment
50:39 Identity Beats Fear
52:50 Emotions Off The Wheel
54:30 How To Reach Pat

Why One Lead Should Never Be Just One Deal

Tue, 17 Mar 2026 08:00:00 -0600

Most real estate investors treat every lead like a single opportunity.

But what if every lead could turn into multiple deals?

In this episode of the Collective Clicks podcast, Brandon Bateman sits down with Steven Howell from DealMachine to talk about a marketing strategy most investors overlook:

Micro-targeting neighborhoods around your inbound leads.

When a seller reaches out through SEO, PPC, or Facebook ads, the surrounding houses often have similar situations — similar property conditions, similar life events, and similar motivations to sell.

Smart investors are turning those inbound leads into neighborhood marketing opportunities by:

• Door knocking nearby homes
• Sending hyper-targeted postcards
• Driving the surrounding streets for distressed properties
• Re-visiting old leads in the same area

In some cases, investors are turning one inbound lead into multiple deals in the same neighborhood.

Steven also shares how DealMachine has evolved beyond driving for dollars into a full data platform — including AI tools that help investors identify distressed properties faster and improve their sales conversations.

If you're already generating inbound leads but want to maximize every opportunity, this episode will give you practical strategies to pull more deals out of the same marketing spend.

00:00 – Introduction
01:05 – Steven’s 15+ years in real estate investing
03:00 – Why Steven joined DealMachine
05:20 – The evolution of DealMachine beyond driving for dollars
07:15 – The biggest marketing mistake investors make
09:10 – The “force multiplier” strategy for inbound leads
11:20 – Turning one lead into multiple deals in the same neighborhood
14:30 – Micro-targeting strategies around seller leads
17:00 – Using door knocking and driving for dollars together
19:15 – Revisiting old inbound leads in the same area
21:40 – PPC trends and seasonality investors need to understand
25:00 – Why Q4 is usually the toughest marketing quarter
28:10 – How investors should plan marketing budgets across the year
31:00 – How DealMachine is using AI to identify distressed properties
34:30 – AI tools helping investors improve sales calls
37:00 – Future trends in real estate investor marketing
39:10 – Free DealMachine trial for listeners

Be sure to check out Deal Machine here: https://www.dealmachine.com/BATEMAN

Why Investors Lose 45% of Their Deals

Tue, 10 Mar 2026 08:00:00 -0600

Most real estate investors think they have a lead generation problem.

According to Jarod Bowersett, they actually have a follow-up problem.

In this episode of Collective Clicks, Brandon Bateman sits down with Jarod Bowersett — a former enterprise sales executive who used to close $25M–$50M deals — to talk about one of the most overlooked profit opportunities in real estate investing:

The leads already sitting in your CRM.

Most investors stop following up far too early. But the data says something shocking:

• 27% of leads are never contacted
• Only ~10% actually have bad contact info
• 96% of those leads will sell within 18 months

Which means there are deals hiding inside almost every investor’s database.

Jared explains how AI is changing follow-up, why most sales teams fail to stay consistent, and how investors are increasing profits 25–40% without spending another dollar on marketing.

If you generate leads but feel like you’re constantly on the revenue rollercoaster, this episode will change how you think about your CRM forever.

00:00 – Introduction
01:12 – Jared’s background closing $25M–$50M enterprise deals
03:45 – Why real estate investors live on a revenue rollercoaster
06:15 – The biggest sales problem investors don’t realize they have
08:40 – How MLS offers led to building an AI company
11:20 – The massive inefficiency inside most investor sales pipelines
14:10 – Why investors stop following up too early
17:05 – The shocking stat about “dead” leads
19:30 – Why most teams never contact 27% of their leads
21:15 – The follow-up math investors ignore
24:10 – The 1.3-day median conversion window for PPC leads
27:05 – Why half of deals come from older leads
30:20 – How AI helps teams follow up consistently
33:10 – The crazy story of a deal closed after 200 calls
36:40 – When humans should handle leads vs AI
40:10 – The future of AI in real estate sales

Why 90% of Real Estate PPC Campaigns Quietly Fail

Wed, 04 Mar 2026 09:00:00 -0700

Most real estate investors think they’re “doing PPC.”
Very few are actually using it to its full potential.

In this episode of the Collective Clicks Podcast, Brandon Bateman sits down with Glen Petersen, a digital marketing veteran who has managed over $280 million in Google ad spend, to break down what separates average campaigns from elite, enterprise-level performance.

They dive deep into:

Why most Google Ads campaigns stall out
The real power behind AI-driven bidding
What “offline conversion tracking” actually means (and why almost no one does it right)
How shared data accelerates performance
Why small budgets struggle — and how to overcome it
The difference between tracking metrics… and feeding the algorithm

If you’re spending money on Google Ads (or thinking about it), this episode will fundamentally change how you view data, lead quality, and optimization.

00:00 – Intro
02:00 – Glen’s $280M Google Ads Experience
05:45 – Why Enterprise Agencies Get Better Results
09:30 – The Two Types of Agencies (And Why Most Struggle)
13:10 – How to Turn an Average PPC Campaign Into an Exceptional One
16:00 – The Role of AI in Google Ads (It’s Not New)
19:45 – Why Data Is the Fuel for Google’s Algorithm
23:30 – The Difference Between Leads vs. Quality Leads
27:15 – What Is Offline Conversion Tracking (Really)?
32:10 – Why Most Investors Think They’re Doing It (But Aren’t)
36:40 – Shared Data & Faster Learning Phases
41:15 – Parameter Tuning vs. Algorithmic Optimization
47:20 – Why Search Terms Matter More Than Keywords
52:30 – The Danger of Optimizing Too Deep in the Funnel
57:00 – Performance Max, Broad Match & AI-Heavy Campaigns
1:01:30 – How to Check If You’re Actually Feeding Google Good Data
1:05:00 – When NOT to Optimize for Revenue
1:08:30 – Final Takeaways for Investors Running PPC

The #1 Metric Most REI Investors Are Completely Ignoring | Stephanie Betters

Wed, 25 Feb 2026 02:00:00 -0700

In this episode, real estate investor, COO-turned-CEO, and Left Main REI founder Stephanie Betters breaks down the REI marketing metrics, lead conversion strategies, and operational systems that drive real wholesale real estate profits.

Stop throwing money at lead generation when your funnel is broken. Stephanie shares how Better Path Homes went from spending $100K/month on marketing — and wasting most of it — to dialing in conversion rates, cutting waste, and scaling sustainably to 200+ transactions a year in Charlotte, NC.

Whether you're a wholesaler, flipper, or real estate entrepreneur trying to build a system that doesn't depend on you, this episode is packed with practical, data-driven insights you can apply today. 🎯

If you're serious about growing a profitable REI business with the right CRM, the right metrics, and the right team — this one's for you.

📖 What You Will Learn
💡 Why your ROAS number is meaningless if your funnel is broken — and what to track instead

📊 The exact lead conversion metrics that transformed Better Path Homes' profitability — and how to apply them to your business

🔧 How to build operational systems that let your business run without you — even with a team of just 12 people

👥 The leadership mistake most growing REI businesses make when hiring — and how to avoid burning cash in the "messy middle"

📈 Why steadily growing 30% a year beats chasing 200% growth — and how to build a business with real cash reserves

🛠 How Left Main REI was built to solve real problems that Salesforce-powered CRMs can solve for investors today

🕣 Timestamps
0:00 – Meet Stephanie Betters: From Heart Surgery to REI
4:12 – Building Better Path Homes & Launching Left Main REI
10:45 – What Medicine Taught Her About Business Leadership
17:30 – The Biggest Skills She Had to Learn as an Entrepreneur
24:15 – Surrounding Yourself With the Right People at the Right Time
31:40 – Why the "Messy Middle" of Scaling Will Break You
38:55 – How to Grow Steadily Without Running Out of Cash
45:20 – Where REI Marketing Is Heading (AI, GEO & What Actually Works) 52:10 – The Marketing Metrics That Changed Everything
58:30 – Why More Leads Was Never the Answer
1:03:45 – Left Main REI: What It Is and How to Connect With Stephanie

#RealEstateInvesting #WholesaleRealEstate #REIMarketing #LeadGeneration #RealEstateEntrepreneur #CRM #LeftMainREI #FlippingHouses #RealEstatePodcast #MarketingMetrics #RealEstateLeads #CollectiveClicksPodcast #LeadConversion #RealEstateSystems #REIBusiness #BetterPathHomes #SalesforceREI #RealEstateOperations #HouseFlipping #RealEstateInvestor

Why Your REI Business Stopped Growing (And How to Fix It) ft. Mark Stubler

Wed, 18 Feb 2026 02:00:00 -0700

In this episode with Joe Homebuyer Franchising founder Mark Stubler, discover how real estate investors break through growth ceilings and scale beyond personal production. Learn proven strategies for wholesale business expansion, franchise growth, and building teams that deliver results without burning out.

🎯 What You'll Learn:
Mark reveals the exact moment he realized his sales skills were holding his business back – and what he did about it 📈
The "design vs default" framework that separates growing investors from stagnant ones
Why being "too nice" as a leader was costing him millions in missed opportunities
How to navigate business divorces and partnership changes without destroying relationships
The real reason your REI team lacks accountability (it's not what you think)
Creating a culture where A-players feel both challenged AND supported
The one question that forced Mark to make the hardest decision of his career
Why your business can only grow as far as you've developed as a leader

⏱️ Time Stamps:
0:00 - How Mark and Brandon Met in a Dungeon Office
4:09 - From Vinyl Fence Salesman to 50-Franchise Real Estate Investor
9:30 - The Gift of Being Forced Into Entrepreneurship
11:22 - When Sales Skills Stop Working: The Leadership Transition
17:30 - The Hardest Business Decision Mark Ever Made
20:24 - Business Divorces: Maintaining Relationships Through Tough Changes
24:19 - Design vs Default: Stop Living on Autopilot
27:11 - The Seven Habits Framework for Real Estate Leadership
30:25 - Are You the Constraint in Your Own Business?
33:38 - The Accountability Problem Costing You Deals
35:11 - How Bad Culture Cost Brandon Everything
38:05 - The Two Words That Transform Team Performance
41:13 - A-Players Want to Be Challenged (Here's How)
42:53 - Leadership Lessons from an Unexpected Source

#RealEstateInvesting #WholesaleRealEstate #RealEstateInvestor #REIMarketing #InvestorMindset #RealEstateFranchise #WholesalingHouses #LeadershipDevelopment #BusinessGrowth #RealEstateEntrepreneur #ScalingRealEstate #RealEstateBusiness #InvestmentProperty #RealEstateLeadership #EntrepreneurMindset

Your Real Estate Metrics Are Wrong - Here's How to Fix Them | With Steve Richards

Tue, 10 Feb 2026 03:00:00 -0700

In this episode, real estate investor Steve Richards reveals why curiosity beats goals when scaling your business. After completing thousands of real estate transactions and building multiple 7-figure companies, Steve shares the exact metrics framework that transforms struggling operators into profitable business owners. 🎯

Brandon and Steve dive deep into the hidden trap of rigid goal-setting that keeps investors stuck working IN their business instead of ON it. You'll discover the five-step KPI system that lets you make proactive decisions instead of reactive ones, plus the vertical alignment strategy that prevents burnout while accelerating growth.

Steve pulls back the curtain on his biggest mistakes during 10 years of running his real estate business wrong—and the mindset shifts that finally set him free. This conversation challenges everything you think you know about business growth and offers a revolutionary approach to building wealth without sacrificing your life. 💡

📖 What You'll Learn

Why curiosity and open-mindedness collapse timelines faster than rigid goal-setting
The 5-step framework for turning your business into a solvable math equation
How to build "vertical alignment" alongside horizontal growth for sustainable success
The trigger-emotion-curiosity system for making better business decisions
Why most entrepreneurs confuse metrics with KPIs (and how to fix it)
Steve's exact process for getting unstuck from day-to-day operations
The bowling lane strategy for keeping your business on track without micromanaging
How pattern recognition in numbers applies to everything from business to relationships

🕐 Time Stamps

00:02 - Introduction and Steve's Background
02:46 - From Corporate America to Real Estate
04:52 - The Traction Book Revelation
07:46 - Building Team Architects
10:08 - Steve's Mission Today
12:08 - What Would You Change Looking Back?
16:28 - Curiosity Over Insistence
19:48 - Collapsing Time Through Clarity
22:40 - Intentions vs Goals in Business
27:03 - Vertical Alignment Strategy
32:40 - Leadership and Rowing Together
34:46 - The Bowling Lane Guardrails
35:28 - The Number One Hard Skill
39:40 - KPIs as a Love Language
42:09 - The Five-Step KPI Framework
45:11 - How to Connect with Steve

#RealEstateInvesting #REI #BusinessGrowth #KPIs #Entrepreneurship #RealEstateMetrics #InvestorMindset #ScalingBusiness #PassiveIncome #RealEstateBusiness #PropertyInvesting #WholesaleRealEstate #FixAndFlip #RentalProperties #InvestorSuccess

Special Episode: How to Get 2x The Deals From Your PPC Budget | with Steve Trang

Wed, 04 Feb 2026 04:00:00 -0700

In this episode, Steve Trang and Brandon Bateman reveal how investors leverage AI to double deal flow, master PPC, and dominate SEO. Get exclusive data from our industry survey on marketing spend, ROI by channel, and wholesale vs. flip profitability.

📖 What You Will Learn:

- How AI and machine learning are transforming Google Ads and lead generation 🧠

- The truth about marketing ROI for cold calling, PPC, direct mail, and more—backed by data 📊

- Why most investors are shifting away from cold calling and toward inbound marketing 🔄

- The real average deal spread for wholesalers & flippers—and how it changes with market price 🏡

- How to avoid common agency pitfalls and choose a partner with competence and character ⚠️

- The power of transparency, data aggregation, and constant testing in scaling your lead engine 🚀

🕣 Time Stamps:

-00:00:55 - Welcome & Mission: Creating Millionaires
- 00:02:16 - Reflecting on 5 Years of PPC & Industry Changes
- 00:05:07 - The Consistency of SEO and PPC Over Time
- 00:06:52 - Industry Marketing Spend Survey Insights
- 00:09:00 - Why Cold Calling ROI Is Falling
- 00:13:02 - The Shift from Cold Calling to Inbound Channels
- 00:16:29 - How Search Trends Predict Market Shifts
- 00:19:08 - The Cyclical Nature of Marketing Channels
- 00:21:41 - How Bateman Collective “Gets Better” Every Year
- 00:23:16 - Building a High-Performance Team Culture
- 00:24:32 - The Power of Constant Testing in Ads & Landing Pages
- 00:30:36 - Why Message Testing Matters in Real Estate
- 00:32:31 - Using AI and Data to Target Motivated Sellers
- 00:39:42 - What Is Lead Sculpting?
- 00:43:13 - How Bateman Collective Clients Outperform Industry averages
- 00:46:22 - Behind the Scenes: Launching the Industry Survey
- 00:50:54 - Key Takeaways from the Investor Data Report
- 00:57:21 - How to Evaluate Marketing Channels: Lead Quality vs. ROI
- 01:03:11 - Google’s AI Future: What’s Next with AI Max and Automation
- 01:09:22 - How ChatGPT and AI Are Changing Seller Behavior
- 01:16:26 - How to Choose a Competent & Trustworthy Marketing Agency
- 01:24:32 - The Truth About Guarantees and Transparency

5 Financial Mistakes Quietly Killing Your Deals: How a CPA Built $120M in Real Estate-Casey Quinn

Wed, 14 Jan 2026 02:00:00 -0700

In this episode, learn why bad bookkeeping kills real estate deals and how proper financial systems helped one investor scale to $120 million in six years 📊

Casey Quinn went from getting fired as a CFO to building a $120M real estate portfolio and multiple seven-figure businesses. As both a CPA and active real estate investor, Casey reveals the financial mistakes that keep investors stuck in hustler mode and the exact systems that separate million-dollar portfolios from million-dollar headaches.

Most real estate investors focus on lead generation and closings while ignoring the numbers that actually drive profitability. Casey breaks down why your financial clarity matters more than your next deal, how to delegate without losing control, and the five pillars that transform chaos into a scalable business.

If you're tired of scrambling at tax season, can't figure out when to hire your next team member, or don't actually know if your deals are profitable—this episode will change how you run your business.

📖 What You'll Learn

✅ Why most real estate investors have wrong financials (and how to fix them)
✅ The difference between hustler mentality and CEO thinking
✅ How to delegate effectively without everything falling apart
✅ The 5 pillars of a strong back office that scales
✅ Why lifetime value matters more than retention rates
✅ How to use KPI dashboards to make better investment decisions
✅ When to hire people (and how to know you can afford them)
✅ The recruiting mistake that costs investors thousands per hire

🕐 Time Stamps

00:01 - Introduction and Background
01:01 - From Fired CFO to Real Estate Entrepreneur
04:10 - Building a $120M Portfolio in Six Years
06:01 - Two Types of Entrepreneurs
06:43 - Skills That Make Better Real Estate Investors
11:06 - The Delegation Journey
17:01 - People Are Your Most Important Asset
19:24 - The Recruiting Problem Most Investors Face
24:11 - Why In-House Recruiters Change Everything
29:15 - Financial Clarity and Quadrant Two Activities
33:20 - The Five Pillars of Strong Back Office Systems
41:11 - Getting Started with Financial Systems
44:36 - Lifetime Value vs Retention Metrics
52:08 - How to Work with Accruity

Connect with Casey Quinn:
🌐 Website: Accruity.com
📱 Instagram: @caseyryanquinn
📘 Facebook: Casey Quinn

#RealEstateInvesting #RealEstateAccounting #RealEstateCPA #InvestorFinancials #RealEstateBookkeeping #ScalingRealEstate #RealEstatePortfolio #InvestorMindset #RealEstateMetrics #PropertyInvesting #RealEstateKPIs #WholesaleRealEstate #BRRRStrategy #RealEstateDelegation #InvestorSystems #RealEstateBusiness #PropertyManagement #RealEstateWealth #FinancialClarity #RealEstateEntrepreneur

How to Track PPC Without Destroying Your SEO

Wed, 31 Dec 2025 02:00:00 -0700

Real estate investors SEO strategy reveals tracking mistakes destroying Google rankings. Learn NAP consistency secrets, PPC landing pages, call tracking methods that protect organic traffic.

In this episode of Collective Clicks, host Brandon Bateman sits down with Zach Blackburn, Director of SEO at Bateman Collective, to expose the tracking mistakes that are sabotaging your search rankings. If you've been working with an SEO company for years without results, this conversation reveals why—and exactly how to fix it. 🎯

Zach breaks down the myth that sending PPC traffic to your main website boosts SEO (Google confirms there's zero correlation), and shares the precise 7-step process that allows you to track every lead source without destroying your NAP consistency or tanking your Google Business Profile rankings.

You'll discover why dedicated landing pages outperform homepage traffic for paid campaigns, how dynamic phone number tracking works with call tracking software, and the exact setup that lets you know whether leads came from SEO, PPC, your Google Business Profile, or other channels—all while maintaining perfect citation consistency across 80+ directories. 💡

📖 WHAT YOU WILL LEARN

Why sending PPC traffic to your homepage actually hurts conversions
The truth about whether paid ads boost your SEO rankings (Google's official stance)
How NAP consistency affects your Google Business Profile authority
The 7-step process for tracking leads without SEO penalties
Dynamic phone number strategies that protect your rankings
How to use Call Tracking Metrics for keyword-level attribution
The right way to set up your Google Business Profile phone numbers
Why different marketing channels need separate landing pages
How to track 90%+ of your traffic sources accurately

🕒 TIME STAMPS
00:01 – The SEO Tracking Dilemma
01:45 – Does PPC Traffic Boost SEO Rankings?
04:06 – Why Dedicated Landing Pages Outperform Homepages
06:56 – Branded Search as a Ranking Signal
11:24 – Why Real Estate Investors Have Too Many DBAs
12:20 – The Tracking Extremes That Hurt Results
17:35 – NAP Consistency Explained
19:17 – Step 1: Create Separate Non-Indexed Landing Pages
22:34 – Step 2: Use Call Tracking Metrics for Granular Data
26:44 – Understanding Dynamic Phone Number Technology
29:04 – Step 3: Establish Your Main Business Phone Number
30:16 – Step 4: Masking Numbers Without Hurting SEO
31:49 – Step 5: Google Business Profile Tracking
34:31 – Step 6: Google Business Profile Primary Number Strategy
35:02 – Step 7: Maintaining Consistency Across All Citations
38:31 – The Pipeline Approach to Long-Term SEO Success
39:33 – Where to Learn More About SEO Strategy

How Tony Mont Built a Wholesale Team That Closes Deals at a 12:1 Lead-to-Contract Ratio

Tue, 16 Dec 2025 02:00:00 -0700

In this episode, Brandon Bateman sits down with wholesaling expert Tony Mont to break down why most real estate investors are wasting money on marketing and killing their own leads. If you're struggling with conversion rates, deal flow, or building a team that actually closes, this conversation reveals the exact systems Tony used to generate $9 million in assignment fees and why he went all-in on cold calling when everyone else quit.

Tony doesn't hold back on the mistakes he made building his first team in 2024, how he sold his North Carolina wholesale company, and the real reason most investors think they have a disposition problem when they actually have a sales process problem. You'll discover why spending an hour on the phone with sellers is the competitive advantage nobody wants to execute, and how proper underwriting based on actual buyer data can transform your business overnight.

📖 What You'll Learn

✅ Why Tony's team converts cold call leads at 12.9:1 when the industry average is 50:1
✅ The exact sales process that keeps sellers on the phone for over an hour
✅ How to calculate true marketing ROI across different channels and markets
✅ Why starting with cold calling creates better closers than PPC leads
✅ The #1 reason investors disqualify profitable deals (and how to stop)
✅ Tony's data-driven underwriting method that eliminates guesswork
✅ How to diagnose if your problem is marketing, sales, or disposition
✅ Why 3% of marketing budgets go to cold calling (and why that's wrong)
✅ How to pull buyer data that actually moves deals in 48 hours
✅ The mindset shift from chasing numbers to coaching team members
✅ Real conversion rate benchmarks for PPC, direct mail, and cold calling
✅ Building systems that produce 10X ROI on marketing spend
✅ Why most wholesalers will never successfully sell their business

🕐 Time Stamps

0:00 — Welcome and Tony’s Background
4:41 — Why Hard Times Make Better Entrepreneurs
7:15 — When Money Stops Being the Motivation
11:10 — The Hope Trap: Chasing Goals vs Finding Fulfillment
19:54 — Selling the North Carolina $9M Wholesale Company
22:45 — Why Most Wholesale Businesses Never Sell
25:46 — Starting Over: From $3M to Zero
28:09 — The Big Hiring Mistake (6 People Too Fast)
30:07 — Why Tony Went All-In on Cold Calling
33:09 — Only 3% of Marketing Budgets Go to Cold Calling
36:45 — The Truth About 50 Leads Per Contract
39:49 — Why Sales Process Matters More Than Lead Source
45:11 — Common Marketing Budget Mistakes Investors Make
46:57 — The Underwriting Formula That’s Completely Wrong
49:11 — Tony’s Disposition Process: 180 Dials Per Day

#WholesaleRealEstate #RealEstateInvesting #ColdCalling #TonyMont #WholesalingHouses #RealEstateMarketing #REIMarketing #DispositionStrategy #RealEstateSales #InvestorMindset #RealEstateEntrepreneur #RealEstateTeam

How to Compete in a Declining Equity Market: Devin’s Sub2 + Wrap Method Explained

Tue, 09 Dec 2025 02:00:00 -0700

In this episode, Brandon Bateman sits down with Devin Robinson to break down exactly how he raised over $2 million in capital after losing everything when hedge funds dried up overnight. Devin shares his complete system for raising capital through social media, converting low-equity deals into profitable wrapped notes, and building a real estate fund during one of the hardest markets in 30 years.

Whether you're wholesaling, flipping, or looking to scale with private money, this conversation delivers actionable strategies you can implement immediately. Devin reveals how he went from having just 2 private lenders to managing 40+ fund investors, all while transitioning from traditional wholesaling to becoming the bank on sub-2 seller finance deals.

Plus, Devin breaks down the psychology of high-net-worth investors, why they care more about impact than returns, and how he positions his fund to attract capital from people who've never invested in real estate before.

📖 What You'll Learn

✅ How Devin raised $2-3 million in his first 6 months of active capital raising

✅ The exact social media strategy for attracting investors without being pushy

✅ Why low-equity sub-2 deals work when you wrap them on seller finance notes

✅ How to convert listed properties into profitable wrapped notes at 8-9% interest

✅ The foreclosure system that dominated the NC/SC market after 2021

✅ How to position yourself as the bank instead of the landlord

✅ How to use old 401(k) money for real estate investments

✅ Why impact-driven messaging attracts more capital than pure financial returns

✅ How to qualify investor leads using Instagram polls and engagement

✅ How to close deals in 1-3 days when you control the capital

🕐 Time Stamps

0:00 - Devin's Origin Story: From LA Hood to Charlotte Real Estate

3:27 - Getting Started: Discovering Wholesaling on TikTok

5:58 - The Hedge Fund Crash: 70 Deals to 4 in 90 Days

13:06 - Sub-2 Strategy Explained: Being the Bank vs Being the Landlord

17:09 - Why Sub-2 Isn't an Amateur Move (When Done Right)

18:57 - Raising Capital: From 2 Lenders to 40 Fund Investors

23:25 - The Golden Rule: Controlling the Money Controls Everything

31:46 - Social Media Strategy: Sharing Journey and Impact

36:10 - Getting Into Bigger Rooms Raises Your Ceiling

39:40 - The Exponential Game of Capital Raising

42:43 - What to Do Right Now to Start Raising Capital

46:17 - Wrapping Up: Resources and Next Steps

#RealEstateInvesting #CapitalRaising #Wholesaling #SubjectTo #SellerFinance #RealEstateFund #Foreclosures #PrivateMoney #RealEstateMarketing #InvestorMindset #CreativeFinancing #RealEstateEducation

How Jason Pritchard Scales to 9 Deals/Month With $55K Marketing Spend

Wed, 03 Dec 2025 02:00:00 -0700

In this episode, discover how veteran investor Jason Pritchard generates 9 deals monthly with a $55,000 marketing budget while maintaining $28,000 profit margins per deal. Learn direct mail strategies, team-building systems, and scaling methods that work in challenging real estate markets.

Jason shares his 12-year journey from corporate burnout to building two successful companies: Pinnacle Home Buyers and Pinnacle Land Company. Get insights on wholesale strategies, fix and flip operations, and land development deals in California's Central Valley market
This conversation covers real estate marketing channels, including direct mail campaigns, PPC advertising, SEO optimization, and cold calling techniques. Jason breaks down his exact monthly spend allocation and explains why direct mail remains his highest ROI channel despite market shifts.

Jason reveals the mindset shifts required for scaling: emotional detachment from money, strategic hiring decisions, and balancing company growth with employee satisfaction. Perfect for wholesalers, fix and flippers, and investors ready to scale beyond solopreneur status.

What You'll Learn
✅ Direct mail strategies generating 9 deals monthly in competitive markets
✅ Marketing budget allocation across channels ($55K breakdown)
✅ How to maintain $28K profit margins per deal
✅ Team building systems that reduced owner involvement by 50%
✅ Transitioning from solopreneur to scalable business model
✅ Win-win-win decision framework for company growth
✅ When to invest in coaching vs. DIY learning
✅ Managing emotional attachment to money as you scale
✅ Creating systems where employees become stakeholders
✅ Balancing wholesale, fix-flip, and land development businesses

Time Stamps
00:01 Introduction and Jason's Background
06:07 Building Company Culture That Retains Top Talent
12:23 Building Systems That Scale Beyond the Owner
15:51 Marketing Budget Evolution and Strategy
21:58 The Reality of Scaling Overhead Costs
26:49 How Mature Businesses Outperform on Margins
32:18 Emotional Detachment From Money as Growth Strategy
39:01 Building Business Systems That Weather Storms
41:08 The Founder as Constraint on Business Growth
46:31 Why A-Players Won't Join Broken Companies
49:21 Freedom vs Control vs Ambition Tradeoffs
56:57 Freedom of Choice as Ultimate Business Goal

#RealEstateInvesting #WholesalingRealEstate #DirectMailMarketing #RealEstateMarketing #FixAndFlip #RealEstateLeads #InvestorMarketing #RealEstateWholesaling #LeadGeneration #RealEstateBusiness #PropertyInvesting #RealEstateEntrepreneur #WholesaleDeals #DirectMail #RealEstateTeam #ScalingRealEstate #RealEstateROI #InvestorPodcast #RealEstateStrategy #MarketingForInvestors

The 5 Non-Negotiables for Surviving Down Markets | Leon Barnes

Fri, 21 Nov 2025 16:00:00 -0700

In this episode, discover why elite real estate investors pay MORE per deal and still dominate their markets while others struggle to break even 💰

Leon Barnes, 11-year veteran of Collective Genius and advisor to 500+ top real estate investors, reveals the critical differences between businesses that thrive and those that barely survive. If you're spending too much time chasing cheap leads instead of building a scalable operation, this conversation will transform how you think about your business.

You'll learn the exact marketing channels top investors prioritize (PPC, TV, direct mail), why your cost per deal is the wrong metric to obsess over, and how to build processes so strong that you don't need unicorn employees to succeed 🎯

Stop blaming the market and start building a business that wins regardless of conditions 🚀

📖 What You'll Learn

Why successful investors pay $9K per deal while others fail at $7K
The 3 marketing channels that dominate for top performers (PPC, TV, direct mail)
How to hire high-level talent without competing on salary alone
The Dream Manager approach to employee retention and development
Why process beats talent every single time at scale
How to engineer follow-up systems that convert cold leads months later
The relationship manager strategy top investors use for free deals
What separates 40-deal investors from 400-deal operators
Why brand building matters more than cost per lead
The "CG slap" moment that forces business growth

🕐 Time Stamps

00:00 Introduction and Leon's Background with Collective Genius
03:13 How CG Has Evolved and Scaled Over 11 Years
04:30 Why High-Level Talent Chooses to Work for Companies
09:02 Balancing Business Ownership with W2 Leadership Roles
12:28 The Dream Manager Philosophy for Employee Development
15:03 Finding Employees Who Don't Have Defined Goals Yet
18:05 What's Actually Happening in Real Estate Markets Right Now
22:28 Why the Best Operators Thrive Regardless of Market Conditions
24:47 Cost Per Deal Reality: Why Top Investors Pay More
29:27 Building for Longevity vs Building for Arbitrage
32:32 Process and Follow-Up Systems That Separate Winners
39:39 How CG Maintains Culture Through Selective Membership
43:46 Engineering the Perfect Real Estate Investor Profile
46:07 Competitive Mindset and Refusing to Blame the Market
48:32 The Big 3 Marketing Channels for Maximum Deal Flow
50:56 Relationship Managers as an Underutilized Lead Source
57:29 How to Connect with Collective Genius

#RealEstateInvesting #WholesaleRealEstate #RealEstateMarketing #InvestorMindset #RealEstateEntrepreneur #REIBusiness #DirectMail #PPCMarketing #RealEstateLeads

How to Get 10X ROAS from PPC Leads (with Matt Young from Sale Direct Iowa)

Wed, 05 Nov 2025 02:00:00 -0700

In this episode of the Pay Per Lead Podcast, discover how Matt Young from Sale Direct Iowa maintains a 10X return on PPC marketing for 13 months straight using aggressive appointment setting and car sales tactics adapted for real estate wholesaling.

Matt Young reveals the exact follow-up cadence that gets 70% lead contact rates and closes 1 in 3-5 appointments. Learn why over-qualifying leads kills your conversion rates and how liberal appointment setting criteria actually increases deals closed. 📈

If you're struggling with low PPC returns, wasting money on leads that don't convert, or your acquisitions team can't set enough appointments, this episode breaks down the proven systems that separate 3X performers from 10X performers in real estate investing.

📖 What You'll Learn
✅ The 5-call first-day strategy that contacts 70% of PPC leads
✅ Why setting appointments with EVERY motivated seller (even no-equity deals) increases ROI
✅ The 15-25 minute lead qualification script that sets appointments consistently ✅ How to present a comparative market analysis packet that closes deals on-site
✅ Why acquisitions managers should handle first contact on hot PPC leads
✅ The follow-up cadence: twice daily calls, emails, and texts for 5 days straight ✅ How to overcome "I need to think about it" using car sales closing tactics
✅ Why 3-5 appointments per contract is the sweet spot for high performers

🕐 Time Stamps
0:00 - Introduction and Connection Issues
1:16 - How to Close More PPC Leads
2:26 - Why Matt Young Achieves 10X ROAS Consistently
3:00 - Car Sales Experience Applied to Real Estate
5:06 - The Basics Always Win in Sales 5:58 - Understanding Your Funnel and Fixing Constraints
6:02 - Who Makes the First Call on PPC Leads
7:29 - Liberal Appointment Setting Criteria Explained
9:07 - Closing 1 in 3-5 Appointments: The Sweet Spot
10:09 - Over-Qualifying vs Under-Qualifying Leads
11:14 - Car Business Tactics for Real Estate
12:10 - The 15-25 Minute Lead Qualification Call
13:17 - The Lead Management Script Breakdown
15:30 - Presenting Options at the Appointment
16:07 - Using CompanyCam for Live Offer Adjustments
17:05 - The CMA Packet That Changed Everything
18:01 - Handling Seller Price Expectations
20:05 - Stopping Sellers from Calling More Investors
21:25 - Final Thoughts and Contact Information

Website: saledirectiowa.com

#PPCMarketing #RealEstateInvesting #RealEstateWholesaling #LeadGeneration #RealEstateSales #WholesalingRealEstate #RealEstateLeads #InvestorMarketing #AppointmentSetting #LeadConversion #RealEstateROI #PayPerClick #REIMarketing #WholesalingTips #RealEstateStrategy #DigitalMarketing #LeadFollowUp #SalesStrategy #RealEstateEducation #InvestorPodcast

Triple Your Contracts with 50% Fewer Leads - Mark Gabryel's PPC Strategy

Wed, 22 Oct 2025 02:00:00 -0600

In this episode, Brandon Bateman sits down with Tulsa wholesaler Mark Gabryel to uncover how he tripled his contracts while cutting his lead volume in half—proving that expensive leads close better when you have the right systems.

Mark shares his journey from struggling with 590 outbound leads yielding just 25 deals to closing 90 contracts from only 250 inbound leads. He reveals the exact mindset shifts, lead qualification criteria, and acquisitions tactics that transformed his business into a lean, profitable operation spending $10-15k monthly with a 6-8x ROI 💰

If you've ever thought PPC leads were "too expensive" or struggled to convert inbound marketing channels, this conversation will completely shift your perspective on lead quality versus lead quantity.

📖 What You'll Learn

Learn why speed-to-lead matters more than perfect qualification criteria when handling PPC leads

Discover the one question Mark asks on every call that determines if he'll book an appointment (it's not about equity)

Understand how to close 1 out of 4 appointments by treating inbound leads differently than outbound

Find out why arguing about price on the first call kills your appointment rate

See how Mark doubled his average assignment fee from $8k to $15k in a mid-sized market through better acquisitions and disposition processes 📈

Master the rapport-building technique that gets sellers talking for 30-60 minutes before even walking through the house

Learn why having fewer, higher-quality lead sources can actually improve your overall close rate

🕐 Time Stamps

00:01 - Mark's Background and Journey into Real Estate
03:26 - The Shift from Flipping to Wholesaling
04:52 - Scaling from 25 to 90 Deals Per Year
08:49 - First Steps with Inbound Marketing
11:12 - The Mindset Shift for Closing Inbound Leads
14:09 - Lead Metrics: 250 Leads to 90 Contracts
16:25 - ROI Breakdown: $150k Spend to $800k Revenue
19:24 - Why Higher-Quality Leads Trump Lead Volume
22:57 - Does Removing Outbound Improve Inbound Close Rates?
27:47 - Lead Qualification: The 30% Equity Rule
30:47 - Handling Price-Focused Sellers on PPC Leads
32:18 - The Living Room Strategy: Building Rapport First
34:42 - Lead Follow-Up Process and Speed to Lead
36:45 - Final Advice for Struggling with PPC Conversion
40:54 - Working in Competitive Multiple-Offer Situations

#WholesaleRealEstate #PPCLeads #RealEstateInvesting #WholesalingHouses #RealEstateMarketing #InboundMarketing #LeadGeneration #RealEstateROI #Wholesaling101 #RealEstateLeads #PropertyInvesting #RealEstateBusiness #WholesalingStrategy #DigitalMarketing #RealEstateEntrepreneur

He Managed $100M+ in PPC Ad Spend (Here's What He Learned) | With Derek Peterson

Tue, 14 Oct 2025 02:00:00 -0600

Most investors waste thousands on PPC campaigns that don't convert, working with agencies that prioritize clicks over closed deals. This conversation reveals the hidden truth about hiring in-house versus outsourcing your marketing, and why most cookie-cutter agencies in the REI space are secretly destroying your ROI while charging premium prices.

Brandon Bateman and Derek Peterson break down 12+ years of managing over $100 million in PPC ad spend across real estate investing campaigns. They expose the costly mistakes investors make when choosing marketing partners, from falling for guarantee scams to hiring the wrong talent. Discover why the "dude" model fails, how data-driven processes beat gut feelings every time, and the exact framework top investors use to evaluate agencies.

Whether you're spending $5,000 or $50,000 monthly on Google and Facebook ads, this episode will transform how you think about lead generation and marketing ROI in real estate investing. 🎯

📖 What You'll Learn

✅ Why hiring in-house PPC marketers costs more than 50% of your ad budget (and when it actually makes sense)

✅ The three agency red flags that reveal who's about to waste your money (including the guarantee scam)

✅ How to access $100K/month custom agency strategies for a fraction of the cost as a real estate investor

✅ Why data aggregation across hundreds of campaigns gives you split-testing superpowers for cheaper leads

✅ Why top PPC talent refuses to work for small REI companies (and what it takes to attract them)

🕐 Time Stamps

00:01 - Introduction: Derek Peterson's $100M PPC Experience
04:23 - The Hidden Costs of Hiring In-House Marketers
08:07 - Why Bateman Collective Uses an Agency (Despite Being Marketing Experts)
11:50 - The Job Security Problem for In-House PPC Managers
16:13 - Self-Managing PPC: Why Investors Should Never DIY
19:17 - The $10K Facebook Hack Story: Focus on High-Leverage Activities 23:06 - Red Flags When Evaluating Real Estate Marketing Agencies
26:16 - Why "The Dude" Model Always Fails
30:27 - Speaking Your Language: Stop Tolerating Marketing Jargon
33:37 - The Controversial Truth About Marketing Guarantees
39:35 - The Patrick Mahomes Analogy: Why Top Talent Doesn't Offer Free Trials 42:23 - The Economics of Agency Guarantees (Why They Can't Work)
46:15 - Custom vs Cookie-Cutter vs Spec Home Agencies
51:05 - Why Real Estate Investors Can't Access Quality Marketing Talent
53:26 - How Data Aggregation Creates Unfair Competitive Advantages
55:12 - Final Thoughts: Educate Yourself to Make Better Decisions

#RealEstateInvesting #PPCMarketing #WholesalingRealEstate #RealEstateLeadGeneration #GoogleAds #FacebookAds #RealEstateMarketing #InvestorMarketing #MarketingAgency #DigitalMarketing #LeadGeneration #HouseFlipping #RealEstateWholesaling #MarketingROI #PaidAdvertising

Real Estate SEO Masterclass #5: Why Your Competitors Rank Higher Locally (And How to Beat Them) | with Zach Blackburn

Tue, 07 Oct 2025 02:00:00 -0600

In this episode of Collective Clicks, discover why most real estate investors lose local SEO rankings without knowing it—and the simple Google Business Profile fixes that generate consistent motivated seller leads. Brandon Bateman and Zach Blackburn reveal the citation strategy competitors use to dominate search results.

Most real estate investors make critical mistakes with their Google Business Profile that kill their organic lead flow. Your phone number strategy alone could be costing you first-page rankings and thousands in potential deals. 🎯

Zach Blackburn, Director of SEO at Collective Clicks, breaks down the exact local SEO citation strategy that gets real estate investors ranking above competitors in their market. Learn why your address choice matters more than you think, how to set up tracking without destroying your rankings, and which 120+ citations actually move the needle for motivated seller leads.

Whether you're doing direct mail, PPC, or cold calling, your Google Business Profile is either multiplying your results or sabotaging them. This episode gives you the complete roadmap to fix it fast.

📖 What You'll Learn

✅ How to set up your Google Business Profile to rank #1 locally without paying for ads
✅ The phone number mistake that's killing your SEO rankings (and how to track calls the right way)
✅ Why your business address choice determines whether you'll ever rank in competitive markets
✅ The 120+ citation strategy that builds authority and credibility with Google
✅ How to verify your Google Business Profile when you work from home or virtually
✅ Apple Maps setup secrets that capture 50% of mobile searchers
✅ NAP consistency rules that protect your rankings when switching phone systems
✅ Service area vs. physical address: which strategy wins for real estate investors

🕒 Time Stamps

0:00 - Introduction to Off-Page SEO and Citations
1:29 - What Is a Google Business Profile and Why It Matters
2:41 - How Sellers Actually Find Your Business Profile
5:59 - Map Pack Rankings: When Google Shows Your Profile
10:03 - Building a High-Converting Google Business Profile
15:00 - The Address Problem: Virtual vs. Physical Locations
22:05 - Business Categories and Vertical Selection Strategy
28:03 - Phone Number Tracking Without Destroying Rankings
33:54 - What Are Business Citations and How They Work
38:18 - NAP Consistency: The Foundation of Local SEO
40:22 - Closing Thoughts on Citation Campaigns

#RealEstateInvesting #GoogleBusinessProfile #LocalSEO #MotivatedSellerLeads #RealEstateMarketing #SEOStrategy #BusinessCitations #RealEstateInvestor #WholesaleRealEstate #DigitalMarketing #LeadGeneration #RealEstateSEO #GoogleMaps #SmallBusinessSEO #MarketingStrategy

From 20% to 80% Close Rate with Ken Barton: This Disposition Strategy Changes Everything

Thu, 02 Oct 2025 11:00:00 -0600

In this episode of the Collective Clicks Podcast with Brandon Bateman and Ken Barton, learn why 40% of wholesale deals fall through and discover the exact disposition strategy that connects you with qualified buyers who actually close. If you're tired of losing off-market deals because you can't find serious buyers, this conversation reveals how to dramatically improve your contract success rate.

Ken Barton, founder of Alpha, shares his seven-year journey in real estate wholesaling and the painful lesson that led him to build a platform solving the biggest problem in off-market deals—finding buyers fast. From innovative pricing strategies to building rock-solid buyer lists, this episode gives wholesalers actionable tactics to reduce contract fallout and maximize profits on every investment property. 💰

📖 What You'll Learn

Why contract fallout rates average 40% and how to cut that in half
The critical role of dispositions in successful wholesaling
How to connect with qualified buyers for off-market deals instantly
Innovative pricing strategies that maximize wholesale profits
Building a buyer list that actually closes on investment properties
Why newbie wholesalers struggle with less than 20% success rates
How Alpha revolutionizes the off-market real estate marketplace
Split testing strategies to find your best buyers quickly

🕐 Time Stamps
00:00 Introduction to Ken Barton and Alpha
01:02 Ken's Journey into Real Estate Investing
02:17 Understanding Contract Fallout Rates
05:07 The Importance of Dispositions
07:22 Introducing Alpha: A New Approach to Off-Market Deals
10:11 The Vision for Alpha and the Off-Market Market
12:35 Current Strategies and Challenges in Finding Buyers
15:40 Innovative Pricing Strategies for Wholesalers
20:04 Advice for Wholesalers on Building Buyer Lists

#RealEstateWholesaling #OffMarketDeals #RealEstateInvesting #WholesalingRealEstate #InvestmentProperties #BuyerList #RealEstateMarketing #ContractFallout #Dispositions #AlphaPlatform #RealEstateStrategy #WholesaleDeals #REI #RealEstateInvestor #PropertyInvesting

Real Estate SEO Masterclass #4: Outrank Any Competitor With 3 Backlink Strategies (with Zach Blackburn)

Wed, 24 Sep 2025 02:00:00 -0600

In this episode of the Collective Clicks SEO masterclass, real estate investors discover why paying $10,000 for SEO often shows no visible website changes while competitors dominate Google rankings for "sell my house fast" and "buy my house cash" keywords. Brandon Bateman and SEO expert Zach Blackburn reveal the hidden on-page optimization strategies that separate successful house buying companies from those burning marketing budgets on ineffective content.

Learn why traditional SEO agencies fail real estate investors by focusing on top-funnel blog content instead of high-intent keywords that motivated sellers actually search. Discover the data-driven approach that identifies which search terms convert distressed sellers into actual deals, and why your homepage carries 75-80% of your organic business potential.

This episode exposes the critical difference between content that ranks and content that converts in the wholesaling and house flipping industry. 📈

📖 WHAT YOU'LL LEARN:

Why most REI websites fail to rank for profitable keywords like "buy my house cash quickly"
The 40-45 proven keywords that actually generate leads for real estate investors
How to avoid keyword cannibalization that kills your search rankings
The EAT framework (Expertise, Authoritativeness, Trustworthiness) for REI content
Why duplicate content plagues the house-buying industry and destroys SEO results
Smart AI content strategies that boost rankings without triggering Google penalties
The truth about blogging ROI for real estate investment companies

🕐 TIME STAMPS:

00:03 - SEO Investment Reality Check
01:42 - Identifying On-Page SEO Weaknesses
04:27 - Root Keyword Research Strategy
15:39 - Content Creation Frameworks
22:07 - Keyword Prioritization Methods
25:04 - Quality Content vs Bad Content
34:51 - AI Content Strategy Guidelines
41:08 - Blog Content ROI Analysis

#RealEstateInvestorSEO #HouseBuyingSEO #WholesalingSEO #OnPageOptimization #REIMarketing #SellMyHouseFast #BuyMyHouseCash #RealEstateInvestorMarketing #SEOForInvestors #HouseFlippingSEO

Real Estate SEO Masterclass #3: Double Your Motivated Seller Leads Without Ads (with Zach Blackburn)

Tue, 16 Sep 2025 02:00:00 -0600

This episode exposes the critical difference between content that ranks and content that converts in the wholesaling and house flipping industry. 📈

📖 WHAT YOU'LL LEARN:

Why most REI websites fail to rank for profitable keywords like "buy my house cash quickly"
The 40-45 proven keywords that actually generate leads for real estate investors
How to avoid keyword cannibalization that kills your search rankings
The EAT framework (Expertise, Authoritativeness, Trustworthiness) for REI content
Why duplicate content plagues the house buying industry and destroys SEO results
Smart AI content strategies that boost rankings without triggering Google penalties
The truth about blogging ROI for real estate investment companies

🕐 TIME STAMPS:

00:03 - SEO Investment Reality Check

01:42 - Identifying On-Page SEO Weaknesses
04:27 - Root Keyword Research Strategy

15:39 - Content Creation Frameworks

22:07 - Keyword Prioritization Methods

25:04 - Quality Content vs Bad Content

34:51 - AI Content Strategy Guidelines

41:08 - Blog Content ROI Analysis

#RealEstateInvestorSEO #HouseBuyingSEO #WholesalingSEO #OnPageOptimization #REIMarketing #SellMyHouseFast #BuyMyHouseCash #RealEstateInvestorMarketing #SEOForInvestors #HouseFlippingSEO

Real Estate SEO Masterclass #2: Your Website Isn't Ranking - Here's Why

Tue, 09 Sep 2025 02:00:00 -0600

In this episode, Brandon and Zach dive into why some websites don’t generate distressed seller leads despite spending thousands on marketing. They also expose the critical technical SEO mistakes that prevent REI websites from ranking in Google search results. Learn how to fix crawlability issues, implement structured data for higher click-through rates, and ensure proper indexation to dominate local we buy houses searches and attract motivated sellers.

📖 What You Will Learn

Master the foundational elements that determine whether your REI website gets found by distressed property owners searching online. 🏠

Discover why your website's page speed directly impacts both Google rankings and lead conversion rates for house buying businesses.

Learn how proper website navigation and hierarchy can triple your organic search impressions from motivated sellers.

Understand structured data implementation to display star ratings and reviews in search results, beating competitors.

Identify which pages should and shouldn't be indexed to avoid keyword cannibalization between your marketing campaigns.

Access Google Search Console secrets that reveal exactly how Google sees your real estate investment website.

🕐 Time Stamps

00:01 - Introduction to Technical SEO for Real Estate Investors
00:24 - Why Technical SEO Is the Foundation of REI Marketing
02:21 - Website Crawlability Fundamentals for House Buyers
05:15 - Page Speed Optimization for Real Estate Websites
08:04 - Common Image Compression Mistakes Killing Your Rankings
15:30 - Navigation and Site Hierarchy Best Practices
19:46 - The Three-Click Rule for Motivated Seller Conversions
24:32 - Structured Data Implementation for REI Websites
28:56 - How Star Ratings Beat Competitors in Search Results
32:11 - Website Indexability and Google Search Console
37:56 - Pages That Should Never Be Indexed on REI Sites
42:57 - Google Search Console Setup and Optimization

#RealEstateInvestorSEO #TechnicalSEO #REIMarketing #WeBuyHouses #DistressedSellers #GoogleRankings #RealEstateWebsite #InvestorLeadGeneration #SEOForInvestors #HouseBuyerMarketing #RealEstateDigitalMarketing #InvestorSEO

How to Get 2x The Deals From Your PPC Budget | with Steve Trang

Wed, 03 Sep 2025 04:00:00 -0600

📖 What You Will Learn:

- How AI and machine learning are transforming Google Ads and lead generation 🧠

- The truth about marketing ROI for cold calling, PPC, direct mail, and more—backed by data 📊

- Why most investors are shifting away from cold calling and toward inbound marketing 🔄

- The real average deal spread for wholesalers & flippers—and how it changes with market price 🏡

- How to avoid common agency pitfalls and choose a partner with competence and character ⚠️

- The power of transparency, data aggregation, and constant testing in scaling your lead engine 🚀

🕣 Time Stamps:

Bateman Collective
Book a Call: batemancollective.com/disruptors
PPC Training: get.batemancollective.com/stevetraining
Industry Benchmark report:
https://get.batemancollective.com/disruptorsreport

#RealEstateInvesting #WholesalingRealEstate #HouseFlipping #PPCForRealEstate #AIinMarketing #LeadGeneration #RealEstateMarketing #InvestorStrategy #DigitalMarketing #SEOForREI

Real Estate SEO Masterclass #1: Stop the Guesswork, Track These 4 Metrics

Tue, 26 Aug 2025 02:00:00 -0600

In this episode, Brandon and Zach discuss SEO timeline expectations, lead generation strategies, keyword ranking systems, motivated seller targeting techniques, and ROI measurement frameworks.

Zach Blackburn, Director of SEO with 15 years of digital marketing experience, breaks down the SEO black box that confuses most real estate investors. Stop wasting money on agencies that can't explain their results or provide clear timelines for when you'll actually start getting motivated seller leads.

We reveal the four-pillar SEO framework 👀.

Discover which pillar is likely holding your website back and how to identify your biggest constraint using data-driven analysis rather than guesswork.

Address concerns about AI impact on search engine optimization and why motivated sellers still rely heavily on Google searches. Get the insider perspective on why real estate SEO requires a different approach than other industries and how to work effectively with SEO agencies. 🎯

📖 What You Will Learn:

Realistic SEO timelines and what to expect each quarter
Four key metrics that show SEO progress before you get leads
Why the "striking distance keywords" strategy works for real estate
How to identify which SEO pillar needs attention first
The difference between cookie-cutter packages vs custom strategies
Why AI won't kill SEO for real estate investors
Red flags to watch for when hiring SEO agencies

🕐 Time Stamps:

00:02 - Introduction to SEO Masterclass Series
01:29 - Meet Zach Blackburn: 15 Years SEO Experience
03:09 - The 12-Month SEO Game Plan Overview
04:20 - Timeline Expectations: What Results When
08:06 - Three Phases: Foundation, Growth, Mature
12:22 - Keyword Rankings Don't Equal Traffic
15:10 - SEO vs PPC: Compound Growth Explained
19:12 - Data-Driven Strategy Selection Process
21:40 - Custom Analysis vs Cookie-Cutter Packages
24:35 - Four Pillars of Real Estate SEO
26:59 - Theory of Constraints in SEO
28:59 - Is AI Killing SEO for Real Estate?

#RealEstateInvesting #SEO #RealEstateMarketing #MotivatedSellers #LeadGeneration #RealEstateInvestors #GoogleRankings #RealEstateSEO #InvestorMarketing #HouseBuyers #RealEstateLeads #SEOStrategy #DigitalMarketing #OnlineMarketing #RealEstateBusiness

The Cost of Overhiring: What I Learned Building and Cutting a 260-Person Team

Wed, 20 Aug 2025 02:00:00 -0600

In this episode, real estate investors struggling with team growth get the brutal truth about scaling from Ivo Draginov's $36M exit story.

Ivo Draginov went from Bulgarian immigrant plumber to building a 260-person real estate tech company that sold for millions. But here's the twist—when he was forced to cut 220 employees, his company actually became MORE productive.

Brandon Bateman sits down with the founder of Batch Leads and Batch Dialer to break down the brutal truths about scaling real estate businesses. Ivo shares the costly mistakes that nearly bankrupted his profitable company, how to spot A-players versus order-takers in interviews, and why staying lean might be better than chasing massive growth.

Whether you're running a 3-person fix-and-flip operation or managing a 20+ person wholesaling machine, this conversation will change how you think about hiring, scaling, and building sustainable real estate businesses. 💡

📖 What You'll Learn:

The difference between strategic thinkers and order-takers (and how to spot each in 15 minutes)
Why over-hiring killed their profit margins despite $36M in revenue
How to structure titles and roles when scaling to avoid costly mistakes
The exact framework for deciding when to cut team members vs. double down
Why 40 employees can be more productive than 260 (real case study)
How to avoid the "moving goalpost" trap that keeps entrepreneurs always wanting more 📈

🕐 Time Stamps:
00:02 - From Bulgarian Immigrant to Real Estate Mogul
03:02 - Building Batch Leads: The Software That Changed Everything
05:00 - First Exit: Selling to PropStream for Millions
07:08 - To Scale or Stay Small: The Ultimate Business Dilemma
12:24 - The Hidden Costs of Rapid Growth
18:35 - Cutting From Wholesale to Software: Strategic Pivot
23:16 - Hiring Mistakes That Cost Millions
29:28 - How to Spot A-Players vs Order-Takers
36:50 - When Good Employees Become Growth Bottlenecks
42:24 - Crisis Management: Losing Key Team Members
44:39 - The CEO's Hardest Job: Defining Reality
49:43 - Over-Hiring Trap: When More People = Less Results
57:48 - What's Next: Batch Data and Serving Enterprise Clients

#RealEstateInvesting #Wholesaling #RealEstateBusiness #TeamBuilding #Scaling #RealEstateEntrepreneur #FixAndFlip #PropertyInvesting #BusinessGrowth #RealEstateMarketing #Hiring #Leadership #RealEstateTech #BatchLeads #PropTech

Your Rental Portfolio Math is Wrong (Here's the Real ROI) | With Parker Stiled

Tue, 05 Aug 2025 02:00:00 -0600

In this episode, real estate investor Parker Stiles reveals why most rental property portfolios are secretly underperforming at just 4.5% returns when investors think they're making double digits.

Discover how Parker built a multi-million dollar real estate empire spanning wholesaling, hard money lending, rehabs, and commercial properties - then completely repositioned his portfolio for 2X higher returns. Learn the shocking math that shows why your "profitable" rentals might be costing you money, and how reverse 1031 exchanges let you buy the perfect property first, then sell later without timeline pressure.

Parker shares his exact transition from 100+ single-family rentals to high-cap-rate triple net lease commercial properties, plus the mentor advice that changed everything. Whether you're flipping houses, building a rental portfolio, or looking to optimize existing assets, this episode reveals advanced strategies most investors never consider.

📖 What You'll Learn:

• Why your rental property returns are probably half what you think they are
• How to calculate true return on equity vs. cash-on-cash returns
• The reverse 1031 exchange strategy that eliminates buying pressure
• Triple net lease properties that require zero landlord responsibilities
• How to transition from single-family to commercial real estate investing
• Advanced portfolio optimization and repositioning strategies 💰

🕐 Time Stamps:
00:02 - Parker's Real Estate Empire Introduction
00:46 - Managing Multiple Real Estate Companies
01:27 - Market-Driven Business Strategy
06:10 - Building Long-Term Wealth Through Rentals
07:19 - Parker's Portfolio Diversification Journey
09:30 - The Portfolio Repositioning Revelation
12:48 - Real Rental Property Expense Analysis
14:53 - Return on Equity vs Cash-on-Cash Truth
17:38 - Reverse 1031 Exchange Explained
22:30 - Seven Months of Portfolio Transformation
24:54 - Cap Rate Analysis and Deal Selection
27:53 - Contact Information and Resources

#RealEstateInvesting #RentalProperties #CommercialRealEstate #1031Exchange #TripleNetLease #RealEstatePortfolio #PropertyInvesting #CapRates #RealEstateROI #WealthBuilding #RealEstateStrategy #PropertyManagement #RealEstateReturns #InvestmentProperty #RealEstateMath

From Banker to 100+ Short-Term Rentals: How Fouad Bazzi Built a Real Estate Business That Runs Itself

Wed, 30 Jul 2025 02:00:00 -0600

In this episode, discover how a former banking consultant leveraged corporate finance expertise to scale from zero to 95 short-term rental properties through creative deal structuring, strategic capital raising, and innovative investor partnerships in just 6 years.

Former banking executive Fouad Bazzi shares his remarkable journey from corporate consulting to building a thriving short-term rental empire. After 20 years in banking and consulting for community banks nationwide, Fouad made the leap to entrepreneurship in 2019, initially starting coffee shops before pivoting to real estate after COVID. What sets him apart is his unique ability to apply banking and finance principles to real estate investing, creating sophisticated deal structures that maximize returns for both him and his investors.

📖 What You Will Learn

How to apply banking and finance principles to creative real estate deal structuring
Advanced strategies for raising capital through customized investor partnerships
Why short-term rentals qualify for active income tax benefits vs. passive rental income
How to build scalable management systems for hospitality-based real estate businesses
Market selection criteria for sustainable short-term rental investments
Creative financing techniques that reduce cash requirements for acquisitions
How to structure deals with multiple benefit streams (equity, cash flow, tax benefits)
Building a real estate business that can be scaled and eventually sold

🕐 Time Stamps

00:02 - From Corporate Banking to Real Estate Entrepreneurship
02:40 - Scaling to 95 Properties Through Strategic Acquisitions
03:02 - Banking Infrastructure and Federal Reserve Competition
04:52 - Corporate Golf Budget vs. Entrepreneurial Reality Check
05:28 - Starting Late vs. Starting Young in Real Estate
06:28 - Creative Finance and Deal Structuring Lessons from Banking
07:16 - Kent Cloutier Mastermind and Other People's Money Strategy
09:34 - Customized Investor Partnerships and Multiple Revenue Streams
10:51 - Short-Term Rentals vs. Traditional Real Estate Investment
13:34 - Active Income Classification for Short-Term Rental Tax Benefits
14:42 - Keeping Your Money vs. Making More Money Strategy
16:06 - Sports Team Analogy and Overvalued Asset Discussion
19:09 - Hotel Business Model vs. Real Estate Investment Approach
21:33 - Management Company Quality and Scalability Challenges
23:35 - Building Business on Real Estate for Exit Strategy
24:49 - Family Legacy and Teaching Kids Entrepreneurship
26:01 - Tangible Learning Through Real Estate for Children
26:41 - Contact Information and Social Media

#ShortTermRental #RealEstateInvesting #CreativeFinancing #RealEstatePartnership #Airbnb #RealEstateBusiness #PropertyManagement #RealEstateScaling #InvestorPartnerships #RealEstate

How Real Estate Investors Can Make $20K+ Per Month Coaching | Kate Danese

Tue, 22 Jul 2025 02:00:00 -0600

In this episode real estate investors coaching programs lead generation conversion rates wholesale deals cash flow passive income marketing ROI business scaling

Tired of spending thousands on marketing while watching competitors get 100+ deals organically? Kate Danese reveals how successful real estate investors are building $20K+ monthly coaching businesses in just 5 hours per week - without hurting their primary REI business.

Most investors think coaching means teaching competition or requires massive time investment. Kate proves this wrong by showing how coaching actually FUELS your real estate business through student deals, private money, and consistent cash flow that balances market ups and downs.

From New Jersey agent who sold $300M+ organically to helping REI launch profitable coaching companies in 8 weeks, Kate breaks down the exact system that turns your real estate knowledge into scalable income while generating more deals than traditional marketing.

📖 WHAT YOU'LL LEARN:

Why 90% of REI have conversion problems, not lead problems (Harvard study reveals the truth) 📊
The 5-hour weekly system that generates $20K+ monthly coaching income 💰
How one investor replaced his entire sales team with student-generated deals 🎯
5 KPIs that instantly fix your lead conversion rates 📈
8-week roadmap from REI to profitable coach (week-by-week breakdown) ⏰
Why "abundant mindset" investors dominate both coaching and deals 🚀

🕐 TIME STAMPS:

00:00 - Introduction and Background
01:05 - From Real Estate Sales to Coaching Transition
02:04 - Working with Real Estate Investors
04:28 - Common Misconceptions About REI Coaching
07:15 - 8-Week Coaching Launch Timeline
07:29 - Who Shouldn't Start Coaching
10:09 - Creative Ways Investors Use Coaching
12:38 - Sales Insights and Lead Conversion
14:06 - Harvard Lead Study Results
15:30 - KPI Tracking for REI Success
18:45 - Case Study: Appointment Problems
21:27 - Theory of Constraints in REI
25:02 - Bateman Collective Industry Report
28:11 - How to Connect with Kate

#RealEstateInvesting #REICoaching #LeadConversion #WholesaleDeals #RealEstateMarketing #PassiveIncome #BusinessScaling #RealEstateEducation #InvestorMindset #CashFlowInvesting #RealEstateTraining #REIBusiness #PropertyInvesting #RealEstateMentor #InvestmentStrategy

2025 PPC Game-Changer: Getting 45% Better Leads While Spending Less

Mon, 21 Jul 2025 17:00:00 -0600

Real estate investing marketing strategy secrets revealed! PPC optimization, brand building, lead quality improvement, low-cost social proof, seller motivation triggers, and Facebook video conversions for investors.

In this data-driven interview with Shannon Ashton, we dive deep into what's actually working RIGHT NOW for real estate investors looking to generate motivated seller leads online. Shannon reveals the surprising $2/day strategy that makes small businesses look like major players, why your expensive videos are being outperformed by simple phone footage, and the exact feedback loop that increased one investor's lead qualification rate to 45%! 🔍

Whether you're just starting with online marketing or spending six figures on PPC, this episode will help you optimize your budget, improve lead quality, and close more deals in today's competitive market.

📖 What You Will Learn:

Why brand presence is now critical for real estate investors
How to leverage social proof when you don't have a strong brand yet
The retargeting strategy that costs just $1-2/day but creates massive brand presence
Why simple phone videos outperform expensive professional productions
The data feedback loop that increased qualification rates by 15%
How to properly adjust your marketing budget with seasonal trends
Why most investors miss the market opportunities by reacting too slowly

🕣 Time Stamps:
02:01 - The Brand Factor: Why It Matters More Than Ever
04:13 - Social Proof: Building Trust When Sellers Google You
06:56 - The $2/Day Strategy That Makes You Look Like Coca-Cola
08:12 - Eight Touchpoints: The Path To Seller Conversion
09:45 - Video Content: What's Actually Working On Facebook
12:32 - Why Simple Videos Outperform $20,000 Productions
18:40 - 45% Qualification Rate: The Data Strategy That Works
21:49 - The Essential Feedback Loop Most Investors Ignore
27:43 - Summer Seller Surge: Capitalizing On Search Volume
30:18 - Budget Pacing: Don't Miss The Market Opportunity

#RealEstateInvesting #MotivatedSellerLeads #REIMarketing #PPC #FacebookMarketing #BrandBuilding #LeadGeneration #RealEstateMarketing #InvestorMarketing #WholesaleReal Estate

Build a $1M Real Estate Business You Can Run From Anywhere | With Joe McCall

Thu, 17 Jul 2025 02:00:00 -0600

In this episode, you'll learn Joe's three foundational pillars for real estate success: marketing, automation, and delegation. He shares how he transitioned from complex strategies to focusing on wholesaling and land flipping, emphasizing the power of keeping business simple and scalable. 💡

Join Brandon Bateman as he interviews seasoned real estate investor Joe McCall, who has been investing full-time since 2009 and podcasting since 2011. Discover how Joe built an automated wholesaling business that allows him to travel the world with his family for months at a time while maintaining a profitable, low-overhead operation.

Joe reveals his "Simple System Scale" approach and explains why complexity is the enemy of success in real estate investing. He discusses the importance of knowing your numbers, implementing profit-first principles, and designing a business that serves your lifestyle rather than consuming it.

📖 What You Will Learn

The three essential pillars for scaling any real estate investing business
How to build automated systems that work without constant supervision
Why wholesaling remains the fastest path to real estate profits
Strategies for traveling while running a profitable real estate business
The Simple System Scale methodology for business growth
How to implement Profit First principles in real estate investing
Land flipping as an alternative to traditional house wholesaling
Building effective Standard Operating Procedures (SOPs) with virtual assistants
When to scale big vs. keeping your business small and profitable
Creating sustainable cash flow through owner financing strategies

🕒 Time Stamps

0:03 - Introduction and Background
0:28 - Joe's Real Estate Journey Since 2009
2:52 - The Three Pillars of Real Estate Success
5:11 - Defining Success in Real Estate Business
6:11 - Simple System Scale Methodology
11:22 - Designing Business Around Your Lifestyle
15:38 - The Scaling Debate: Big vs Small Business
19:11 - Buy Back Your Time Strategy
24:41 - Self-Awareness in Business Growth
26:20 - Knowing Your Numbers and Profit First
29:48 - Preparing for Extended Travel
33:13 - Creating Standard Operating Procedures
36:08 - Forcing Constraints for Better Results
39:29 - Planning Your Exit Strategy
41:43 - The Clockwork Business Model
46:52 - Introduction to Land Flipping
49:54 - Where to Find Joe McCall

#RealEstateInvesting #WholesalingRealEstate #RealEstateAutomation #PassiveIncome #RealEstateMarketing #PropertyInvesting #RealEstateBusiness

Special Episode What Top Earners Do Differently: Robert Wensley & Jerry Norton on PPC Lead Conversion

Tue, 01 Jul 2025 02:00:00 -0600

Want your PPC leads to actually convert? Tune in as these pros decode exactly what high-performing teams do differently. You'll get the inside scoop on how to skyrocket your ROI by responding faster, assuming motivation, and making killer first impressions. No more leads slipping through the cracks! Whether you're just starting out or want to take your PPC game to the next level, this podcast delivers hard data and field-tested tactics to set you up for success. Press play now to hear the strategies that separate 6-figure earners from the rest.

0:00 - Introduction

1:36 - Looking at data from most successful vs least successful clients

2:06 - 3 measurable things you can do to boost conversion

2:30 - Getting leads within 60 seconds

5:06 - Strategies to maximize conversions

7:51 - Monitor initial response time and have after hours response service

9:06 - Urgency extends beyond just the first call

11:51 - Tracking contact time objectively in CRM

13:06 - Top clients go on 4x more appointments but close 2x as many deals

14:26 - Assuming motivation until proven otherwise

15:41 - Loose qualification standards for PPC vs cold leads

17:16 - It's about what you're willing to pay, not what they're asking

20:06 - Quality first impressions matter - who's on the initial call

23:16 - Technical problem solving comes at closing, emotional comes early

26:01 - Data shows teams without lead manager perform better

32:06 - Summary of 3 key strategies

34:53 - End

You’re Measuring the Wrong Thing (And It’s Costing You Deals)

Wed, 25 Jun 2025 02:00:00 -0600

Real estate investors waste thousands tracking wrong marketing metrics ROI leads cost per deal conversion rates.

In this episode of Collective Clicks, Brandon Bateman breaks down why most real estate investors are measuring the wrong marketing metrics—and introduces the game-changing DART framework that's generated over $200 million in deals. If you're still chasing vanity metrics like clicks and impressions, Brandon reveals the four core metrics that actually determine your marketing success and profitability. 🎯

Discover why a savvy investor spending $1 million monthly on marketing with just 2X ROI is crushing competitors with 10X returns, and learn the cash conversion cycle secrets that separate profitable channels from cash-draining disasters. Whether you're doing 1 deal per month or 100, this framework will transform how you evaluate and scale your marketing efforts.

📖 WHAT YOU WILL LEARN:

The DART framework: 4 essential metrics that eliminate marketing confusion
Why volume trumps efficiency in real estate marketing (with real examples)
How to measure marketing accuracy using leads-per-deal ratios
The hidden operational costs of inaccurate marketing channels
Cash conversion cycle mastery for better cash flow management
Why SEO might actually cost more than PPC despite lower budgets
How to compare any marketing channel using comprehensive data

🕐 TIME STAMPS:
00:00 – Marketing Metrics Maze Problem
02:45 – Introducing the DART Framework
04:30 – Deals Per Month: Volume vs Efficiency
09:15 – The Million Dollar Marketing Case Study
12:45 – Accuracy: Quality Lead Generation Secrets
19:00 – Survey Data: Leads Per Deal Impact
23:30 – ROI: The Ultimate Efficiency Metric
29:15 – Time: Cash Conversion Cycle Mastery
36:45 – PPC vs SEO Budget Reality Check
41:30 – Hard Money Lending Comparison
46:00 – DART Framework Action Steps

#RealEstateInvesting #MarketingMetrics #REIMarketing #RealEstateROI #PropertyInvesting #MarketingStrategy #RealEstateBusiness #InvestorMarketing #LeadGeneration #RealEstateSuccess #PropertyFlipping #WholesaleRealEstate #RealEstateEducation #InvestmentProperty #RealEstateAnalysis

AI is Changing Everything: How to Adapt | Noah Parks

Tue, 17 Jun 2025 02:00:00 -0600

Real estate investors are burning thousands on Google Ads because they don't understand Google's AI Max revolution that's reshaping PPC forever. 🔥

In this episode of Collective Clicks, Brandon Bateman sits down with 27-year digital marketing veteran Noah Parks to reveal how Google's new AI Max is about to make or break every real estate investor's PPC campaigns. If you're still doing manual bidding while your competitors are leveraging AI-powered systems with access to 10,000+ data points per user, you're already losing the race.

Most REI marketers think they understand PPC automation, but they're missing the critical data strategies that separate $5M/month advertisers from weekend warriors. Noah breaks down exactly why the biggest PPC account he ever managed ($5M monthly spend) had ZERO negative keywords—and why that's the future of profitable real estate marketing.

🎯 What You'll Learn:

Why Google's AI Max will eliminate manual PPC bidding for real estate investors
The shocking truth about why your "gut instincts" are destroying your ad performance
How to aggregate lead data to create the most powerful AI-driven campaigns in your market
Why 15% of searches have never been done before (and what this means for REI keywords)
The complete evolution from manual bidding in 2007 to AI-powered campaigns today
How to feed Google's algorithm quality conversion data that competitors can't access
Why the biggest spenders use zero negative keywords and clean search terms
The 3 phases of PPC marketers (and which one kills your profits) 💡

⏰ Time Stamps:
00:00 – Welcome and Introduction to AI Max Discussion
02:15 – Noah's PPC Journey Starting in 2007
04:30 – Google's AI Investment and Revenue Protection
06:45 – Evolution of Keyword Bidding and Manual Strategies
09:20 – The Rise of Smart Bidding and Automation
12:30 – The $5M Account with Zero Negative Keywords
15:10 – Google AI Max Overview and New Features
17:40 – Keyword-Less Advertising and Intent Understanding
20:25 – The Data Race and Why Data Beats Smart Marketers
23:15 – Offline Conversion Tracking for Better Results
25:30 – Trust Your Data, Not Your Gut in Marketing
27:00 – Wrap Up and How to Get Help

#RealEstateInvesting #GoogleAds #PPCMarketing #AIMax #REILeadGeneration #RealEstateMarketing #WholesalingRealEstate #GoogleAI #PPC #DigitalMarketing #REIProfits #MarketingROI #LeadGeneration #RealEstateAutomation #PPCStrategy

PPC Expert Garrett Cragun Reveals 8 Hidden Settings Killing Your REI Campaigns

Mon, 09 Jun 2025 02:00:00 -0600

In this episode of Collective Clicks, Brandon Bateman and marketing genius Garrett reveal the 8-step system that stops out-of-area leads from destroying your Google Ads ROI. If you're spending thousands on PPC campaigns only to get leads from Michigan when you're targeting Tampa, this episode will save you serious money.

Most real estate investors are doing 1-3 things to prevent out-of-area leads, but missing the other 5-7 critical steps that let bad leads slip through. Brandon and Garrett break down their complete checklist that's helped clients reduce out-of-area leads to just 8% across all campaigns—including hidden Google settings that most agencies never touch.

📖 What You'll Learn:

The 8-step checklist to eliminate out-of-area leads in Google Ads
Hidden Google settings that waste your budget by default
Why "presence or interest" targeting is killing your ROI
How to identify and block spam leads masquerading as location problems
Advanced negative keyword strategies that save thousands monthly
VPN blocking techniques that stop click fraud instantly
Lead sculpting methods to train Google's algorithm properly 💡

🕣 Time Stamps:

00:00 – Welcome to Out-of-Area Lead Solutions
01:15 – Why Location Problems Are So Common

02:45 – Step 1: Target the Right Areas
05:30 – Step 2: Add Negative Location Exclusions
08:15 – Step 3: Hidden Google Presence Settings
10:45 – Step 4: Google Search Partners Problem
14:20 – Step 5: Proactive Negative Keywords Strategy
17:35 – Step 6: Location-Specific Ad Copy
19:10 – Step 7: Lead Sculpting for Better Targeting
21:40 – Step 8: VPN Blocking with Click Cease

24:15 – Putting It All Together

#RealEstateInvesting #GoogleAds #PPCMarketing #REILeadGeneration #OutOfAreaLeads #RealEstateMarketing #WholesalingRealEstate #ClickFraud #NegativeKeywords #LocationTargeting #REIProfits #MarketingROI

The Hidden Leaks Killing Your Profits: How to Fix Transaction Coordination with Hannah Wharton

Thu, 22 May 2025 02:00:00 -0600

In this episode of Collective Clicks, Brandon Bateman sits down with Hannah Wharton from Easy REI Closings—who’s personally closed 380+ deals and overseen 1,200 more—to break down where real estate investors actually bleed profit during the transaction process.

If you're still managing closings yourself, Hannah lays out exactly when it starts costing you real money—and how to know if it's time to outsource or hire in-house. Whether you're closing 1 deal every few months or 100 a month, this episode is your roadmap to stop bottlenecking your growth and start scaling with systems that actually work.

💡 You’ll Learn:

Why DIYing your closings is costing you way more than you think
When to bring in outside help (and what that help should actually do)
The real cost of "wearing every hat" as an investor
What world-class transaction coordination looks like behind the scenes
How expert coordinators rescue failing deals—and build scalable ops
Perfect for investors ready to level up from chaos to consistency.

🕣 Time Stamps:

00:02 – Kickoff
00:14 – Who Is Hannah?
00:41 – 380+ Deals Closed (And Counting)
01:53 – Real Estate Closings Are a Different Beast
02:51 – The Most Overlooked Profit Killer in REI
04:15 – The Tom Brady Principle
05:02 – Operations vs. Revenue Activities
06:11 – Burnout By Bottleneck
07:59 – Your True Hourly Cost
09:19 – Strategic Focus: Saying No to Say Yes
10:20 – What Great Coordination Actually Looks Like
10:56 – Training for Transaction Mastery
13:17 – The “Figure It Out” Factor
14:59 – Hiring Grit Over Resume
15:29 – Relationships Over Transactions
17:43 – Scaling With Systems
19:50 – Built-In Accountability
22:32 – When It’s Time to Outsource
25:51 – When to Go In-House Instead
27:50 – The Power of Systems Over Talent
29:35 – Cost vs. Value in TC Support
30:44 – Connect with Hannah

#RealEstateInvesting #TransactionCoordination #REIClosings #WholesalingRealEstate #RealEstateDeals #InvestorTips #ProfitLeaks #ScalingREI #PassiveIncome #RealEstateEfficiency

3 Creative Ways to Buy Property Without Bank Loans | Chris Prefontaine Real Estate Secrets

Mon, 28 Apr 2025 02:00:00 -0600

In this eye-opening interview, real estate veteran Chris Prefontaine shares his 34 years of experience in creative real estate investing. Learn how to buy properties without banks, using creative financing strategies like subject-to, owner financing, and lease purchase. Perfect for both beginners and experienced investors looking to expand their toolkit in today's challenging market! 🏡

📖 What You Will Learn:

How to buy properties without using banks or borrowing money
Three creative financing strategies that work in ANY market
Why high interest rates create MORE opportunities for creative investors
How to structure deals to protect yourself from due-on-sale clauses
The biggest mistakes to avoid when doing creative financing
How wholesalers and flippers can add creative strategies to multiply profits
Ways to convert rejected leads into profitable creative deals
How to structure your team to incorporate creative financing

🕣 Time Stamps:

00:02 - Welcome and introduction to Chris Prefontaine
00:30 - Chris's 34-year background in real estate and surviving the 2008 crash 01:31 - Changes in creative financing since last year
02:54 - Why rising interest rates make creative financing more valuable
03:54 - Finding off-market deals in any marketplace
05:06 - Common misconceptions about creative financing
07:40 - Can banks really call the debt? The truth about due-on-sale clauses 09:55 - What experienced investors miss about creative financing opportunities 11:44 - How to add creative financing to an existing acquisition team
14:50 - Where to learn more about Chris's strategies

#creativerealestateinvesting #subjecttofinancing #ownerfinancing #nomoneydown #realestateinvesting #passiveincome #wholesalerealestate #flippinghouses #offmarketdeals #realestatecreativefinancing #investmentproperty #realestatestrategy #chrisprefontaine #leaseoption

Master Direct to Seller Marketing with Justin Silverio: Data, Consistency & ROI for Real Estate Investors

Tue, 22 Apr 2025 02:00:00 -0600

Justin Silverio breaks down the evolution of direct mail marketing and reveals why most investors are leaving money on the table with their campaigns. From precise data selection to automated list building, discover the strategies that generate consistent deals in today's competitive market. Learn why response rates have changed dramatically since 2015 and the exact timeline needed before judging your campaign's effectiveness.

📖 What You Will Learn:

How direct mail marketing has evolved since 2015 and what's working now in 2025
Why data quality and segmentation matter more than volume for successful campaigns
The 6-month consistency rule that separates successful investors from those who quit too early
How to save thousands by tracking property sales and stopping mail to sold homes
The critical difference between property-based and people-based marketing strategies
Why stacking lists and using predictive data is essential for modern direct mail success
The exact response rates you should expect and how to know if your campaign is working

🕣 Time Stamps:

00:00 - Introduction to Justin Silverio and his background
02:58 - Launch of Invelo 2.0 and its game-changing features
03:49 - The unique marketing platform and KPI tracking in Invelo
04:54 - Property-based vs. people-based marketing strategies
06:49 - How direct mail strategy has evolved since COVID
08:43 - The current cost of direct mail and targeting precision
09:55 - Modern data acquisition strategies for investors
13:06 - Best practices for list building and data selection
14:53 - The critical importance of consistency in marketing
17:33 - How Invelo saves investors money by tracking sold properties
20:25 - Getting mail out immediately when properties meet criteria
22:14 - The six-month minimum commitment for marketing success
24:17 - How to maintain resolve when marketing isn't producing results
27:41 - Understanding the marketing funnel and leading indicators
30:04 - Expected response rates and troubleshooting your campaign
34:05 - Real data on marketing ROI across the industry
36:29 - The importance of tracking marketing metrics consistently

#realestateinvesting #directmail #motivatedsellers #wholesaling #directtosellermarketing #realestatemarketing #marketingforrei #leadgeneration #dealflow #realestatedeals #listbuilding

Why Most Real Estate Investors Fail at SEO (And How to Win) With Zach Blackburn

Tue, 08 Apr 2025 02:00:00 -0600

SEO strategies for real estate investors seeking consistent leads, lower marketing costs, and long-term sustainable growth in competitive markets without wasting money on ineffective methods.

In this eye-opening conversation with SEO expert Zach Blackburn, we dive deep into why Search Engine Optimization is the missing piece in most real estate investors' marketing strategy. With 14 years of experience helping businesses from local mom-and-pop shops to multi-billion dollar organizations, Zach reveals why SEO should be considered a vital part of your marketing mix, how it builds equity unlike other channels, and why so few investors are taking advantage of this opportunity.

If you've been frustrated with short-term marketing results or want to diversify beyond expensive PPC campaigns, this episode provides the roadmap for establishing a powerful online presence that continues delivering leads long after you stop actively investing in it.

📖 What You Will Learn:

Why SEO should be an essential part of your real estate investing marketing strategy
How SEO builds marketing equity similar to rental property investments
The hierarchy of SEO metrics to track progress (Keywords → Impressions → Clicks → Sessions → Leads)
Why the "long tail" of search terms generates 80% of valuable leads
The three core components of SEO: onsite, offsite, and website technical factors
How to avoid the common SEO pitfall of quitting right before results materialize
Why creating fewer, higher-quality content pieces outperforms mass-producing blogs

🕒 Time Stamps:

00:11 - Introduction to Zach Blackburn and His SEO Background
00:51 - Zach's Extensive Experience in SEO Across Different Sectors
01:28 - The "Black Box" Problem of SEO for Real Estate Investors
03:51 - Why SEO Matters for Real Estate Investors
05:48 - SEO as Growing a Garden: Understanding the Timeline
07:19 - The Equity Building Nature of SEO vs. Other Marketing Channels
11:07 - Maximizing Search Result Real Estate: Ads, Organic & Maps
11:26 - Understanding Different Search Behaviors and Demographics
12:15 - Key Metrics That Matter in SEO Campaigns
14:25 - The Hierarchy of SEO Success: Keywords to Qualified Leads
16:38 - Leading vs. Lagging Metrics in SEO Strategy
18:24 - The "Lizard Tail" Effect: Why Unusual Keywords Drive Most Leads
21:26 - Summarizing the "Why" of SEO for Real Estate Investors
22:28 - Demystifying the SEO "Black Box": Three Core Components
24:01 - The Importance of Backlinks and Domain Authority
27:55 - SEO Hot Take: Why Mass-Producing Blogs Doesn't Work
28:55 - Closing Thoughts and Next Steps

The $40K Lesson: Giving Up on Cheap Leads to Build a 7-Figure Empire | Aaron Gaunt

Tue, 01 Apr 2025 02:00:00 -0600

Real estate investing, wholesale real estate, PPC marketing for real estate, local market domination, lead qualification, in-person acquisition, conversion strategy, and scaling wholesale real estate—if you’ve struggled with one or all of these, this episode is for you. Aaron Gaunt shares why going back to local markets helped 3.5X his business and triple his deal size in a single year.

📖 What You Will Learn:
If you're a real estate investor stuck in low-margin nationwide deals, you'll learn why local market focus can transform your business. Aaron reveals the operations shift, PPC strategy, and in-person acquisition model that led to a jump from $12K to $42K average spreads—and what to fix if you're overqualifying leads. 💡

🕣 Time Stamps:
00:00 – From Nationwide to Local: Aaron’s Shift Explained
05:02 – Why Nationwide Wholesaling Wasn’t Sustainable
07:52 – 3.5X Business Growth & $42K Spreads
10:05 – What to Do If You're NOT in a High-Spread Market
13:50 – The Marketing Budget of the Business You Want
16:17 – Scaling with Big PPC and Smart Conversion
20:06 – Why Feedback Loops in PPC Are Underrated
24:00 – Building a Local In-Person Sales Model
29:57 – Overqualifying Kills Deals (And How to Fix It)
36:42 – Lean Team vs. Big Team: What Actually Works
40:21 – Recruiting A-Players with a Long-Term Vision
44:08 – How to Build a Business That Actually Grows
48:25 – Real Advice for Aspiring Real Estate Leaders

🔗 Connect with Aaron Gaunt:
Instagram: https://www.instagram.com/aaronlgaunt

Make Cold Texting Work for You in 2025: Michael Bartolomei

Tue, 25 Mar 2025 02:00:00 -0600

Real estate investing, lead generation, cold texting strategies, TCPA compliance, real estate marketing laws, outbound marketing, wholesaling, and scaling motivated seller outreach are CHANGING fast. If you're using cold texting to generate leads, you need to watch this before you get shut down.

🚀 In this episode of Collective Clicks Podcast, Michael Bartolomei joins Brandon Bateman to break down what’s REALLY happening with cold texting, why investors are getting sued, and how to adapt.

📖 What You Will Learn:

✅ Is cold texting dead? The future of outbound marketing in real estate.
✅ The #1 mistake investors make that leads to TCPA lawsuits.
✅ How to fix your response rates and get more motivated sellers.
✅ What top wholesalers are doing differently to stay ahead in 2024.
✅ How to scale real estate deals without relying on outdated tactics.

🕣 Time Stamps:

0:00 – Meet Michael Bartolomei & His Cold Outreach Background
3:22 – Is Cold Texting Dead? What’s Changing in 2024
8:41 – The Biggest Cold Outreach Mistakes Investors Make
14:35 – How to Generate Leads Without Getting Sued
19:28 – The Future of Real Estate Lead Generation
24:57 – How to Increase Response Rates & Close More Deals
30:20 – Scaling a Cold Texting Operation (What Works Now)
37:45 – The Truth About Compliance & Avoiding Legal Issues
43:10 – Final Thoughts & Where to Connect with Michael

📲 Stay Ahead in Real Estate Marketing

Michael Bartolomei and Brandon Bateman reveal the biggest shifts happening in lead generation and how investors can still win with cold outreach WITHOUT legal trouble.

🔗 Work with Michael:
https://www.instagram.com/launchcontroltext/

📌 Follow for More Insights:
https://www.instagram.com/batemancollective/
https://www.facebook.com/batemancollective/

#realestateinvesting #leadgeneration #coldtexting #wholesaling #realestatemarketing #investingtips #realestatebusiness #ppcmarketing #scaleyourbusiness #marketingstrategy

Land investing: the best-kept secret in real estate | Brent Bowers

Tue, 18 Mar 2025 07:00:00 -0600

Land investing, real estate wholesaling, and passive income—Brent Bowers reveals how real estate investors can scale their businesses, close more deals, and build wealth through land flipping. Unlike traditional real estate investing, land requires no tenants, no rehabs, and no property management headaches. In this episode, we dive into lead generation for land deals, cash flow strategies, seller financing, and how to find the best markets for flipping land. If you’ve struggled with high competition in housing markets, unreliable buyers, or inconsistent deal flow, this conversation will open your eyes to the untapped potential of land investing.
Brent Bowers, a seasoned land investor and coach, shares his exact steps he took to replace his income and generate consistent, passive cash flow through land deals. Whether new to real estate or looking for a better strategy, this episode is packed with insights to help you scale your investing business faster. 💰

🔗 Watch now to discover why land flipping is the best-kept secret in real estate investing!
📖 What You Will Learn:
✅ How to find high-profit land deals without competition
✅ Why land flipping is easier than house flipping
✅ The best lead generation strategies for land investors
✅ How to use seller financing to create passive income
✅ How Brent Bowers built a 6-figure land investing business

🕣 Time Stamps:
0:00 – why land investing is the best-kept secret
4:32 – how Brent Bowers replaced his income with land deals
8:15 – finding off-market land deals with little competition
12:42 – seller financing: how to create cash flow with land
16:27 – common mistakes new land investors make
21:05 – how to scale a land investing business to 6-figures
25:48 – best markets to target for land flipping
30:12 – why land investing beats traditional real estate

📌 #realestateinvesting #landflipping #passiveincome #realestatewholesaling #brentbowers #sellerfinancing #cashflow #investingtips #rei #realestatemarket

BONUS EPISODE: Brutally Honest Leadership Lessons: Brandon Bateman

Tue, 11 Mar 2025 02:00:00 -0600

Real estate investing, lead generation, PPC marketing, scaling a real estate business, digital marketing strategies, cost per lead, conversion rates, paid advertising, return on investment, and data-driven decisions are critical for real estate success. In this episode of Collective Clicks Podcast, Brandon Bateman shares hard-hitting lessons on leadership, marketing, and business growth—including the biggest mistakes investors make in advertising and how to fix them.

🚀 If you’re struggling with marketing ROI, lead generation, or scaling your business, this episode will challenge your approach and help you get better results.

📖 What You Will Learn:
✅ The #1 mistake real estate investors make with lead generation and marketing spend.
✅ Why PPC marketing is either your biggest weapon or your biggest waste of money.
✅ How data-driven decisions separate top investors from those losing money.
✅ The secret to reducing cost per lead without killing conversion rates.
✅ Why most real estate businesses fail at scaling, and what to do instead.

🕣 Time Stamps:

0:00 – Why This Episode is Different (Brandon Solo Episode)
3:15 – The Biggest Leadership Mistake I Made Scaling My Business
8:45 – How Real Estate Investors Waste Money on Marketing
14:22 – The Secret to Lowering Cost Per Lead & Boosting ROI
18:36 – Data-Driven Decisions: Why Numbers Matter More Than You Think
24:10 – Why PPC is Either a Goldmine or a Money Pit
29:57 – The Hardest Part of Scaling a Real Estate Business
35:22 – My Advice to Investors Who Want More Leads
41:05 – Final Thoughts & What’s Next for the Podcast

📲 Want to Improve Your Marketing & Business Growth?

Brandon Bateman has helped hundreds of real estate investors maximize their marketing ROI with data-driven digital strategies. Get expert insights from one of the top PPC marketers in the REI space!

🔗 Work with Brandon: https://www.batemancollective.com/get-started
📌 Follow for More Insights: https://www.instagram.com/batemancollective/

#realestateinvesting #ppcmarketing #leadgeneration #realestateleads #realestatebusiness #paidadvertising #digitalmarketing #businessgrowth #scaleyourbusiness #marketingstrategy

Financial Strategies Every Real Estate Investor MUST Know | With Marcus Crigler

Tue, 04 Mar 2025 02:00:00 -0700

Real estate investing, financial strategies, cash flow management, scaling a business, wealth-building, tax strategies, market trends, and data-driven real estate decisions are essential to building long-term success. In this episode of Collective Clicks Podcast, Marcus Crigler, CPA and real estate-focused CFO, joins Brandon Bateman to expose the biggest financial mistakes investors make and how to build a profitable, scalable business without cash flow issues.

🚀 Whether you’re struggling with debt, tax planning, or financial strategy, this episode will help you protect your profits and maximize your investments.

📖 What You Will Learn:

The #1 financial mistake real estate investors make and how to fix it.
Why cash flow is more important than net profit in real estate investing.
The secret to scaling a business without losing money.
How to structure real estate dispositions and reinvest profits smartly.
The truth about bad debt vs. good debt and when to leverage it.

aaaa🕣 Time Stamps:

0:00 – Meet Marcus Crigler: CPA & Real Estate CFO
3:12 – The Biggest Financial Mistake Investors Make
8:40 – Why Cash Flow is More Important Than Net Profit
13:25 – The Right Way to Manage Debt in Real Estate
18:29 – How to Scale a Business Without Losing Money
24:10 – Real Estate Dispositions & Smart Profit Reinvestment
29:57 – The Most Overrated & Underrated Expenses in REI
35:22 – How to Fix Cash Flow Problems in Real Estate
40:45 – Tax Planning & Wealth-Building for Long-Term Success
46:09 – Final Thoughts & Where to Connect with Marcus

Exclusive Offer – Strategic CFO Hub for BCS' Audience

We are launching Strategic CFO Hub, a program built from working with top real estate investors across the country, identifying the best financial practices to drive towards financial freedom.

Inside the Program:

70 Lessons & 40+ Modules covering:
Cash Position
Cash Flow
Net Worth Growth
Debt & Risk Management
Tax Strategies & Compliance
Financial Acumen
Business Strategy

Live Meetings Every Two Weeks to deep dive into critical financial topics with direct guidance.
Exclusive First 20-Member Offer
One-time investment of $997
Bonus: Use code BATEMAN25 for a free one-on-one consult with Marcus.

---------------

Want to learn more from Marcus Crigler? Connect with him here:
Website: https://beccfo.com/
Facebook: https://www.facebook.com/BECCFO
Strategic CFO Hub: https://www.strategicCFOHub.com

Exclusive Offer: Use code BATEMAN25 for a one-on-one session with Marcus when signing up for Strategic CFO Hub.

The Hidden Costs of Cheap Lead Generation – with Mike Hambright

Tue, 25 Feb 2025 02:00:00 -0700

Real estate investing, wholesaling strategies, lead generation, real estate dispositions, scaling a business, market trends, virtual vs. local investing, and data-driven decisions are what separate struggling investors from those who dominate. In this episode of Collective Clicks Podcast, Mike Hambright joins Brandon Bateman to break down the biggest mistakes investors make, how to build a profitable real estate business, and why data is the key to success. 🚀 Whether you’re struggling with lead generation, dispositions, or scaling, this episode is packed with actionable insights to help you close more deals and maximize profits.

📖 What You Will Learn:

Why most real estate investors fail to scale and how to fix it.
The secret to lead generation that actually converts.
How to build a real estate dispositions system that moves deals fast.
The truth about virtual vs. local investing and which works best.
How to use data-driven decisions to increase deal flow and revenue.

🕣 Time Stamps:

0:00 – Meet Mike Hambright: From Corporate to Real Estate Leader
4:22 – The #1 Mistake Investors Make When Scaling
9:37 – Why Your Lead Generation System is Costing You Deals
13:55 – Virtual vs. Local Investing: What Actually Works?
18:29 – The Power of Data in Real Estate Investing
24:10 – Building a Dispositions Strategy That Sells Deals Fast
28:45 – Market Trends to Watch in 2024
34:12 – Scaling a Real Estate Business Without Losing Profits
39:57 – Final Advice & How to Connect with Mike Hambright

Struggling to generate leads, close deals, or scale your business? 🚀 Learn the exact strategies Mike Hambright used to build a successful real estate investing business with smart lead generation, market data, and efficient dispositions. Don’t forget to like, comment, and subscribe for more expert insights!

#realestateinvesting #wholesaling #leadgeneration #realestatedispositions #scalingbusiness #markettrends #virtualinvesting #realestatestrategy #dataanalytics #realestategrowth

How to Flip Land for BIG Profits 💰 | Jack Bosch & Brandon Bateman Reveal the Secrets!

Tue, 11 Feb 2025 02:00:00 -0700

Real estate investing just got simpler, more profitable, and stress-free! If you're tired of dealing with tenants, toilets, and termites, land flipping could be your next big breakthrough. In this episode, Brandon Bateman sits down with land investment expert Jack Bosch to uncover how you can wholesale land, create cash flow, and build generational wealth—all without ever stepping foot on a property!

🎧 Tune in to learn how land investing compares to house flipping, how to find off-market land deals, and why this under-the-radar strategy can help you achieve financial security faster than traditional real estate.

📖 What You Will Learn:
✅ How land flipping works and why it's easier than flipping houses
✅ The 3 types of land deals every investor should know
✅ Where to find land sellers who are ready to sell for pennies on the dollar
✅ The cash flow formula that makes land a passive income machine
✅ Jack Bosch’s 3-stage financial plan for building generational wealth

🕣 Time Stamps
00:02 – Jack Bosch’s Journey: From Immigrant to Land Investor
00:26 – Brandon & Jack’s Mastermind Connection
01:02 – Why Jack Chose Land Investing Over Houses
02:56 – How to Buy Land for Pennies on the Dollar
04:31 – Houses vs. Land: What’s More Profitable?
06:59 – The Biggest REI Deals Are Often Land Deals—Here’s Why
07:37 – Step-by-Step Guide to Monetizing Land Leads
09:37 – The 2 Types of Land Every Investor Should Know
11:28 – Selling Land: The Best Strategies for Big Profits
13:28 – Who Buys Land? Understanding Your Buyers
15:47 – The Power of Seller Financing for Cash Flow
17:07 – Wealth Building Strategies Beyond Real Estate
22:14 – The Financial Formula That Ensures Long-Term Wealth
26:43 – How to Plan Your Finances for Financial Freedom
31:06 – Jack’s 3-Stage Plan: Security, Comfort, Luxury
37:07 – How to Scale Your Lifestyle Without Going Broke
40:55 – Jack’s Best Advice on Money, Business & Life

🎙️ Listen now and start flipping land for massive profits!

#realestateinvesting #landflipping #passiveincome #houseflipping #realestate #investing #financialfreedom #realestatewholesaling #rei

The BIGGEST Mistakes Real Estate Investors Make When Scaling – insights from Tiffany & Josh High

Wed, 05 Feb 2025 09:00:00 -0700

Real estate investing has never been more competitive, and understanding how to scale effectively is what separates struggling wholesalers from true business owners. In this episode of Collective Clicks Podcast, Brandon Bateman sits down with Tiffany and Josh High, who turned their business from chaos into a high-performing operation closing over 300+ deals a year. 🚀 They reveal the wholesaling strategies, lead generation methods, and real estate dispositions tactics that helped them build a sustainable and profitable company. Whether you’re deciding between virtual vs. local investing, struggling with market trends, or looking to make data-driven real estate decisions, this episode is packed with actionable insights to help you grow.

📖 What You Will Learn:

How Tiffany & Josh High scaled their real estate business to over 300+ deals annually.
Why most real estate investors struggle with scaling and how to fix it.
The difference between virtual vs. local investing and how to choose the right model.
How to generate high-quality leads consistently and convert them into deals.
The key to real estate dispositions success and how to find the right buyers fast.

🕣 Time Stamps:

0:00 – Meet Tiffany & Josh High: Their Journey to 300+ Deals a Year
3:12 – Why Most Investors Fail When Scaling
7:45 – Virtual vs. Local Investing: Which One Works Best?
12:20 – Building a Team That Can Handle Growth
16:40 – The Biggest Mistakes Investors Make in Lead Generation
20:30 – Real Estate Dispositions: How to Sell Deals Faster
25:15 – The Power of Data-Driven Decision Making in Real Estate
30:05 – Marketing Strategies That Actually Work in 2024
35:50 – Final Takeaways & How to Connect with Tiffany & Josh

Looking to scale your real estate business and close more deals? Learn the proven strategies Tiffany & Josh High used to build a profitable, sustainable real estate business that runs without chaos. Don’t forget to like, comment, and subscribe for more expert insights!

Data-Driven Real Estate Strategies to Dominate Your Market: With Mike DeHaan

Tue, 28 Jan 2025 14:00:00 -0700

Real estate investing is evolving rapidly, and understanding the balance between wholesaling strategies, virtual vs. local investing, and data-driven decisions is crucial for success. In this episode of Collective Clicks Podcast, Brandon Bateman sits down with Mike DeHaan to explore how he scaled his real estate business to over 500 deals by leveraging smart lead generation, market trends, and efficient dispositions. Whether you're looking to expand your operations or fine-tune your approach, this conversation offers actionable insights to help you navigate the complexities of scaling real estate businesses in today’s competitive environment.

📖 What You Will Learn:

The difference between virtual and local real estate investing and how to scale both models effectively.
How Mike built a lean, efficient real estate business with minimal overhead.
Strategies for dispositions and finding the right buyers in any market.
The power of lead generation and targeted marketing to maximize deal flow.
How to avoid common mistakes in scaling and hiring for your real estate team.

🕣 Time Stamps:

0:00 – Introduction to Mike DeHaan and His Journey
3:15 – From Engineering to Real Estate: How It All Started
6:40 – The Challenges of Scaling a Real Estate Business
9:55 – Virtual vs. Local Investing: What Works Best?
14:20 – Key Marketing Tactics for 2024 Success
18:35 – Dispositions Mastery: How to Find the Right Buyers
22:50 – Lead Generation Strategies That Convert
27:05 – Common Mistakes Investors Make When Scaling
31:30 – Building a Lean Real Estate Operation with Fewer Resources
36:15 – Final Advice and How to Connect with Mike

Looking to scale your real estate business the right way? Mike shares actionable insights you can implement today to optimize your investing strategy and grow efficiently. 🎯 Don’t forget to like, comment, and subscribe!

#realestateinvesting #wholesaling #realestatemarketing #virtualrealestate #leadgeneration #scalingbusiness #realestatestrategy #realestategrowth #propertyinvesting #realestateinvestor

PPC Masterclass: Getting Better Data for Better Results

Tue, 21 Jan 2025 03:00:00 -0700

Real estate lead generation, mastering PPC for real estate investors, and scaling your deals with high-quality motivated seller leads—this episode has everything you need to dominate your market. Whether you're a seasoned investor or just starting out, discover how to optimize your pay-per-click marketing strategy to lower your cost per lead, increase conversion rates, and maximize your return on investment.

Many real estate investors waste thousands on ads that don't convert—this episode will teach you how to avoid that and focus on what works. From Google Ads optimization to targeting the right motivated sellers, Garret shares insider tips that will help you take control of your lead flow and close more deals consistently. 💼

📖 What You Will Learn:

Proven real estate PPC strategies to generate more motivated seller leads.
How to reduce PPC cost per lead while improving lead quality.
Key mistakes investors make with Google Ads and how to fix them.
The importance of data-driven decisions in PPC campaigns.
Strategies to scale your real estate investing business using paid traffic.

🕣 Time Stamps:

00:00 introduction: why ppc is crucial for real estate investors
06:15 top mistakes in real estate ppc campaigns
13:40 cost per lead optimization tactics
21:05 boosting lead conversion rates with ppc
29:30 using ppc data to scale your investing business
36:50 future trends in real estate digital marketing

#realestateppc #realestateleads #realestatemarketing #ppcforinvestors #digitalmarketingforrei #sellermotivation #leadgenerationtips #batemancollective #investmentgrowth #googleadsforrealestate

Top Disposition Tactics Every Real Estate Investor Needs in 2025 | Daniel McCLam

Wed, 08 Jan 2025 03:00:00 -0700

No matter where you are in your real estate journey, this episode is packed with practical strategies to turn your marketing efforts into consistent, high-quality leads. Learn how to fine-tune your dispositions process for faster, more profitable deals that set you apart in a competitive market. Learn practical strategies to turn your marketing into a lead-generating machine, helping you close more deals with confidence and speed.

Daniel McLam shares his journey with Brandon Bateman, diving into the secrets behind converting leads, boosting ROI, and creating scalable marketing strategies for real estate investing.

Sign up to find out how Bateman Collective can transform your marketing strategy!
👉 http://get.batemancollective.com/relp?_from=investorbase

Want to work with Daniel and Investor Base?
Go to investorbase.com/freetrial/?ref=Bateman and use the promo code: Bateman
* If you use this link or the promo code you'll receive $100.00 off your first payment *

📖 What You Will Learn:

How PPC can drive consistent deal flow and maximize ROI for real estate investors.
Why understanding lead quality matters more than quantity in closing deals.
Proven methods to analyze your marketing campaigns for higher conversions.
Insider tips to build a scalable and sustainable real estate marketing strategy.
The power of collaboration and consistent optimization in your marketing efforts.

🕣 Time Stamps:

00:00 - Introduction to Real Estate Marketing Challenges
05:15 - The Biggest PPC Misconceptions
10:30 - Analyzing Lead Quality for Better ROI
18:20 - Building Scalable Marketing Campaigns for Real Estate Investors
25:45 - Collaboration Strategies with Your Marketing Team
32:10 - Maximizing Conversions Through Strategic Insights
40:00 - Closing Thoughts on Real Estate Marketing Excellence

#realestateinvesting #ppcleads #digitalmarketingtips #realestateleads #realestatemarketing #scalablemarketing #leadgenerationstrategy #ppcroi #realestategrowth #batemancollective

Real Estate Data, Cold Calling, and Culture Building: Zane White’s Lessons from RESVA

Wed, 01 Jan 2025 02:00:00 -0700

Real estate lead generation, cold calling strategies, virtual assistants for REI, scaling a business, team culture, outsourcing, and Egyptian talent. In this episode of Collective Clicks Podcast, host Brandon Bateman sits down with Zane White, CEO of RESVA, to uncover how his company revolutionized real estate lead generation with 340+ employees in Egypt.

Zane shares insights on building a strong team, managing cold callers, and leveraging data to dominate in real estate investing (REI).

📖What You’ll Learn:

How virtual assistants can transform your real estate lead generation.
Why cold calling in Egypt offers unique advantages.
The importance of team culture for scaling a business effectively.
Advanced tips for data management in REI campaigns.
Proven strategies to maintain low turnover rates in a tough industry.

🕣Time Stamps:

0:00 – Meet Zane White and RESVA
2:24 – What RESVA Does and How It Scales
4:51 – Why Egypt Excels at Cold Calling
6:47 – Accent, Language, and Cultural Advantages
8:11 – From Cold Caller to CEO: Zane’s Journey
10:29 – Building a Culture of Respect and Growth
12:19 – The Importance of Culture vs. Performance
15:10 – How to Manage Cold Callers Effectively
18:11 – Optimizing Data for Lead Generation
20:31 – Key Metrics for Cold Calling Success
22:33 – How RESVA Maintains a Low Turnover Rate
23:29 – How to Connect with RESVA for REI Services

#realestateinvesting #REItips #leadgeneration #virtualassistants #coldcalling #realestateleads #RESVA #REIstrategies #businessscaling #realestatesuccess

How to Use AI and Data to Find Off-Market Deals: Insights from Matt Kamp

Tue, 24 Dec 2024 02:00:00 -0700

Off-market deals, real estate data, AI tools, lead generation tips, REI innovation, advanced strategies, property analysis, and deal success! In this episode of the Collective Clicks Podcast Brandon Bateman sits down with Matt Kamp from DealMachine.

Matt shares cutting-edge insights on leveraging data, AI, and advanced tools to dominate the real estate investing (REI) space. Whether you're a newbie or a seasoned investor, this episode offers strategies to level up your game!

📖 What You’ll Learn:

How to find off-market deals using innovative data strategies.
Why AI tools are transforming real estate and how you can leverage them.
Matt Kamp’s unique approach to skip tracing, demographic data, and lead generation.
How to improve your real estate marketing ROI with actionable insights.
Advanced techniques for LLC contact matching and analyzing distressed properties.

Don’t miss these game-changing insights to help you easily scale your real estate business! 🔑

🕣 Time Stamps:

0:00 – Introduction to Matt Kamp and DealMachine
2:30 – The Evolution of DealMachine: From Driving for Dollars to Data Mastery
4:45 – Common REI Mistakes: What Most Investors Do Wrong with Data
7:20 – Skip Tracing and Contact Matching: A Game-Changer for Investors
9:45 – Leveraging AI to Analyze Properties in Real-Time
12:00 – Practical Use Cases for AI in Real Estate
14:30 – AI-Powered Dialers and Real-Time Call Coaching
16:50 – The Future of AI in REI: What’s Next for DealMachine
18:30 – Final Takeaways and How to Connect with Matt Kamp

📧justmatt@dealmachine.com
https://www.facebook.com/dealmachineapp/

https://www.instagram.com/dealmachineapp?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

🛜https://www.dealmachine.com/

Tune in now for insider tips and proven strategies from one of the most innovative minds in REI. 👇 Don’t forget to like, comment, and subscribe!

#realestateinvestingtips #scaleyourrealestatebusiness #realestatebrandingstrategy #flippinghousesprofitably #closingmoredeals #realestategrowthstrategy #leadgenerationinsights #realestatemarketing #IAmarketing #aiforrealestate

Real Estate Success: Tommy Harr’s Guide to Social Media Deal Sourcing

Tue, 17 Dec 2024 02:00:00 -0700

If you want to turn your real estate investment into a scalable, sustainable success business, you’ll want to hear this. In this episode, Tommy Harr shares his proven roadmap for going from a handful of deals to 75 flips a year, all while freeing up time and building long-term wealth.

This episode dives deep into the strategies and systems every real estate investor needs to build a predictable pipeline, attract high-quality leads, and close deals faster. If you’ve been asking how to scale your real estate business, this conversation holds the answers.

✅What You’ll Learn:

How to create systems that save time and eliminate bottlenecks
The importance of building a recognizable, trusted brand
Turning cold leads into high-conversion opportunities
How to avoid common investor mistakes that cost money and time
The power of trust in closing more deals
Why scalable marketing systems are key to long-term success

📖 Time Stamps:
0:00 - How Tommy Scaled to 75 Flips Annually
2:05 - The Hidden Reasons Investors Lose Deals
6:18 - Building a Brand That Brings Consistent Deals
10:42 - Time-Saving Systems for Scaling Your Business
15:10 - Social Media’s Role in Real Estate Success
20:05 - Turning Cold Leads into Lifelong Clients
25:30 - Creating a Business Model That Runs Itself
30:55 - Trust as the Cornerstone of Higher Closing Rates
37:12 - Avoiding Costly Investor Mistakes
42:28 - How to Scale Your Real Estate Operation

Stop guessing and start growing. Whether you're navigating your first deals or scaling a thriving operation, Tommy’s insights offer practical steps to build a sustainable real estate business.

#realestateinvestingtips #scaleyourrealestatebusiness #realestatebrandingstrategy #flippinghousesprofitably #closingmoredeals #realestategrowthstrategy #leadgenerationinsights #realestatemarketing

Brandon Bateman's Exclusive Take - Using Data to Make Smarter Marketing Calls

Tue, 10 Dec 2024 01:00:00 -0700

Bonus episode! Usually this podcast features guests, but in this special episode we have an exclusive one-on-one interview with Brandon Bateman.

Get ready for rare insight directly from the mind of our founder as we go deep on why most marketing decisions fail. Through colorful stories and analogies, Brandon breaks down core concepts like sample size, margin of error, and confidence intervals.

You'll learn a simple yet powerful framework to test if your marketing data is statistically significant (protip: it probably isn't). The goal is to help you anchor your decisions in cold hard data, not emotions or gut feelings.

If you like frank conversations about entrepreneurship and marketing, you'll dig this rare solo episode with exclusive access to our CEO.

0:00 Intro - The value of understanding data
1:30 Defining key terms - performance vs results
4:30 Coin flipping analogy
7:00 Marketing performance vs marketing results
9:20 Margin of error and confidence intervals
15:17 Don't let emotions drive marketing decisions
19:27 Anchoring to the data - Being a truth warrior
23:00 Concluding thoughts and call to action

PPC Masterclass: 6 Signs You're Wasting Money on PPC

Wed, 04 Dec 2024 08:00:00 -0700

Are your PPC campaigns falling short? Location targeting is one of the most critical elements for real estate investors, and getting it wrong could cost you thousands. In this episode of the Collective Clicks podcast, Brandon Bateman and Garrett Cragun break down 6 major location targeting mistakes and how to fix them for better ROI.

✅ What you’ll learn:

How to optimize PPC ads for real estate investors
The impact of location targeting on lead quality and cost-per-click
Proven strategies like nightlight targeting and tiered location setups
The power of hyper-local ad copy for higher conversions

Whether targeting local markets or running national PPC campaigns, this episode is packed with actionable insights to improve your results.

🎯 Don’t miss these game-changing tips for real estate PPC success!

📥 Grab our free PPC toolkit: https://get.batemancollective.com/toolkit/

💬 Let us know your thoughts or questions in the comments!

Timestamps:

00:00 Welcome and Intro
03:12 Why Most PPC Marketers Fail
07:45 Mistake 1: Going Too Broad
15:10 Mistake 2: Going Too Narrow
22:30 Nightlights Targeting Explained
28:45 Mistake 3: Ignoring Google Settings
33:10 Mistake 4: Missing Negative Keywords
38:15 Mistake 5: Generic Ad Copy
42:10 Mistake 6: High vs. Low-Value Segmentation
46:05 Final Thoughts and Toolkit Offer

Thanks for listening to Collective Clicks!

PPC Masterclass: 7 Conversion Optimization Tactics

Tue, 03 Dec 2024 03:00:00 -0700

Get ready to boost your PPC conversion rates. In this episode, PPC experts Brandon Bateman and Garrett Cragen reveal 7 key conversion optimization techniques to maximize your return on investment (ROI) from paid search campaigns. If your PPC campaigns are struggling to convert, or if you’re looking to lower your cost per lead, this episode is packed with practical tips and insights to help you get better results.

✅ What You’ll Learn:

The most powerful lever to improve cost-per-lead and cost-per-deal
Essential landing page optimization strategies to boost PPC conversions
How Hick's Law affects decision-making and why it matters for your landing pages
Leveraging smart bid strategies and dynamic landing page content for better PPC performance
A/B testing tactics that really work and how to focus on quality over quantity of leads

Whether you’re running Google Ads for real estate or managing PPC campaigns across industries, these tips are designed to help you convert more and spend less.

Don’t miss out on these conversion-boosting PPC tips that could save you thousands on your marketing budget.

Grab our free PPC toolkit: https://get.batemancollective.com/toolkit/
Have questions or thoughts? Drop them in the comments below!

Timestamps:
00:00 Welcome and Intro
01:05 The Importance of Conversion in PPC
04:15 Understanding Hick’s Law for Better Landing Page Design
08:00 How Multiple Landing Pages Can Boost Conversions
11:40 Optimizing Form Structure to Capture More Leads
16:05 Page Speed – Why It Matters for PPC Conversions
20:45 The Impact of Bid Strategy on Conversion Rates
24:20 A/B Testing: The Key to Knowing What Really Works
28:10 Optimizing for Quality Leads vs. Quantity
30:50 Final Thoughts and PPC Toolkit Free Offer

TV Ads: The Game Changer Your Business Needs with Luke Winter

Mon, 18 Nov 2024 02:00:00 -0700

In this episode, Brandon and Luke deeply dive into the world of TV advertising for real estate investors, revealing why it’s more than just another marketing channel. Luke, a seasoned investor who now runs a specialized ad agency, shares his journey and hard-earned insights into how TV ads can elevate brand trust, drive high-quality leads, and create a solid foundation for long-term business growth. They unpack the real costs behind TV advertising, how to maximize ROI, and the importance of timing cash flow to keep a business profitable and resilient. This conversation goes beyond the basics, offering investors actionable strategies to build authority and make their marketing dollars work smarter.

Timestamps

00:00 Meet Luke: From Real Estate Investor to TV Ad Specialist
05:10 The Unique Power of TV Ads for High-Quality Leads
12:35 Breaking Down the True Costs and ROI of TV Advertising
18:40 Building Lasting Brand Authority Through TV
24:55 Why TV is an Overlooked Asset for Investors
30:25 First-Party Marketing: How TV Reinforces Brand Ownership
38:15 Cash Conversion Cycles: A Critical Piece of the ROI Puzzle
46:20 Real Estate Marketing Myths Debunked
53:00 Final Takeaways and How to Connect with Luke

Using TV Ads to 10X Your Real Estate Business | Get Tony Javier’s Playbook

Tue, 12 Nov 2024 02:00:00 -0700

Learn how Tony Javier's TV advertising strategy transformed his real estate investor business, leading to an influx of inbound leads and increased marketing success. If you're looking to grow your real estate business, this video is a must-watch!

In this episode, Brandon Bateman sits down with veteran real estate investor Tony Javier to unpack how a chance encounter at a poker game led him to pioneer a TV advertising approach that revolutionized his business. Forget the outdated notion that TV is just a branding play - Tony shares the concrete strategies he used to generate an avalanche of high-quality, inbound leads from television.

Dive into the details of Tony's journey, from his early struggles with the wrong hires and marketing channels to his discovery of TV's unparalleled power to establish credibility and drive qualified prospects straight to his door. Explore the unique challenges of tracking and attributing TV leads, and why Tony views it as an essential part of his comprehensive marketing mix - even when the ROI doesn't always top his other channels.

Listeners will walk away with a treasure trove of hard-won lessons Tony has accumulated over his 23 years in real estate. From hiring the right people to cultivating an abundance mindset, this episode offers a master class in building a scalable, sustainable investing business. Whether you're a seasoned pro or just starting your journey, prepare to have your assumptions about TV marketing completely upended.

Timestamps:

0:00 - Introduction
2:20 - Tony's backstory: From struggling real estate investor to TV advertising pioneer
10:00 - The poker game meeting that sparked Tony's TV advertising revolution 16:40 - Tackling the unique challenges of measuring TV lead attribution
23:30 - Tony's holistic marketing approach and the critical role of TV
29:45 - Invaluable lessons from 23 years in real estate investing
32:50 - How to connect with Tony and learn more

Radical Transparency, Extreme Ownership, and People Over Profits: Rafael Cortez's Secret to Building a Purpose-Driven Business

Mon, 04 Nov 2024 02:00:00 -0700

As a real estate investor, it’s easy to feel overwhelmed, stuck in the grind, and struggle to find balance.

In this episode of the Collective Clicks Podcast, your host Brandon Bateman sits down with Rafael Cortez to dive deep into the journey from hustle to freedom. Rafael shares his story, from firefighting to launching successful businesses in real estate and organizational psychology, highlighting the pivotal role of systems and processes.

You will learn how he turned chaos into consistency by focusing on extreme ownership, curiosity, and sustainable growth.

These actionable insights are the recipe for creating a self-sustaining business, avoiding burnout, and scaling with purpose. Perfect for real estate investors and business owners looking to achieve more freedom in their lives and work. Tune in to uncover the real strategies for turning a high-stress hustle into a thriving business that works for you.

Episodes ⬇️
- 0:00 - Welcome and Introduction
- 2:30 - Rafael’s Real Estate Beginnings
- 6:15 - The Big Shift: From Firefighter to Founder
- 10:02 - Starting in Real Estate: The First Flip
- 15:18 - Building Pulse Capital
- 18:45 - Real Estate Meets Organizational Psychology
- 23:07 - The Cost of Burnout
- 27:34 - Systems and Processes: Key to Freedom
- 31:48 - The Power of Extreme Ownership
- 35:22 - Why Curiosity Matters in Business
- 39:10 - Balancing Success with Lifestyle
- 42:30 - Final Thoughts and Advice

Viktor Rybachuk’s Winning Formula | Building a Real Estate Empire

Tue, 29 Oct 2024 03:00:00 -0600

Learn how Victor Ravichuk went from a nurse to real estate millionaire! Discover proven strategies for real estate investing, wholesaling, and PPC lead generation as Victor shares his powerful journey in this episode. With insights on team building, mindset, and key industry tactics, this podcast is packed with actionable advice for aspiring investors and real estate pros alike.

Tune in to discover:

- Victor’s journey from zero to success
- Game-changing insights into wholesaling, PPC, and cold calling
- How to build a top-performing sales team

🔔 Hit subscribe and don’t miss Victor’s inspiring and invaluable story

Sections:

- 0:00 - Victor Ravichuk’s Path from Nurse to Real Estate Mogul
- 2:15 - The Immigrant Experience: Victor’s Fresh Start in the U.S.
- 5:30 - From Pediatric Nurse to Real Estate Entrepreneur
- 11:05 - Wholesaling Basics & Success Without Big Capital
- 15:20 - Leaving Nursing to Pursue Real Estate Full-Time
- 19:45 - Wholesaling Success: Victor’s Initial Wins
- 22:30 - The Power of PPC: Quality vs. Quantity in Lead Generation
- 26:15 - Cold Calling Challenges and the Importance of Focus
- 29:50 - 2022 Real Estate Crash: Hard Lessons Learned
- 33:15 - Building a Winning Team: Victor’s Strategy
- 36:10 - Advice for New Investors: Key Takeaways
- 38:05 - Final Thoughts & How to Connect with Victor

$0 to 7-Figure Land Investing | Pebble Co-Founders Tell All

Wed, 23 Oct 2024 02:00:00 -0600

Learn how these Land Investors went from $0 to 7 figures with their Pebble Co business. Discover their real estate investing secrets and how they reached millionaire status through strategic CRM use and real estate leadership. If you're looking to grow your real estate business, this video is a must-watch!

Discover how Pebble CRM co-founders Jesse and Kevin transformed their land investing challenges into a revolutionary software solution that's reshaping the real estate tech landscape. From managing deals across continents to scaling a SaaS startup during the pandemic, this episode reveals the untold story behind one of real estate's fastest-growing CRM platforms.

Perfect for land investors looking to scale, real estate tech entrepreneurs seeking inspiration, and business builders wanting to learn from those who've successfully navigated the SaaS startup journey. Get insider insights on automating land deals, building effective investment systems, and scaling real estate operations with modern technology.

Timestamps:
0:00 From Land Investors to Tech Founders
3:42 Building Pebble During the Pandemic
7:15 The Million-Dollar Decision
8:53 Revolutionizing Real Estate CRM
12:20 Building a Power-User Community
14:38 The New Era of Land Investing
17:55 Scaling Beyond the Founders
20:13 Hard-Won Leadership Lessons
22:10 Blueprint for Success
23:46 Episode Wrap

Scaling Real Estate Empires: How Benmont Locker scaled to 400+ deals a year

Tue, 08 Oct 2024 02:00:00 -0600

If you're frustrated by unpredictable deal flow or feel stuck trying to scale your real estate business, now is the time to take action. In this episode, Benmont Locker shares exactly how he took his company from 300 deals to over 400 deals a year by optimizing operations and aligning sales with marketing.

Whether you're a seasoned investor or just starting in the world of real estate, this conversation dives deep into practical strategies for scaling a real estate business, building systems that work, and optimizing sales and marketing. Benmont shares his journey from working in family startups to becoming a key player in the real estate space, where he's helped transform a direct-to-seller business into a high-performing, scalable machine. Learn how to scale even in a small, competitive market and how operationalizing sales and marketing made it possible.

This is what you will learn:

00:00 - Meet Benmont Locker: Scaling Mastermind in Real Estate
02:15 - Behind Every Great Entrepreneur is a Benmont Locker
05:30 - Why Logic and Systems Matter More Than You Think
09:38 - How to Build a Predictable, Repeatable Business
13:11 - Benmont’s Journey: From Family Startup to Real Estate Powerhouse
18:05 - Building Operational Expertise in Diverse Industries
24:10 - Scaling in a Small Market: Lessons from York, Pennsylvania
31:50 - Transitioning from Founder-Led to Operationally-Driven Business
38:40 - The 3-Year Plan to Real Estate Growth
45:20 - The Power of Operationalizing Sales and Marketing Together

When the going gets tough, your marketing gets tougher: How to survive this election season

Tue, 01 Oct 2024 01:00:00 -0600

If you've been wondering whether to pull back on ads or push forward during this hectic time of year, you're in the right place. We're breaking down the impacts of the upcoming election on TV, radio, Facebook, Google PPC, and more. Join Matthew Halliday, an experienced marketing strategist at Bateman Collective, as he shares actionable marketing strategies tailored specifically for real estate investors and professionals looking to maximize ROI in a turbulent time.

We cover everything from reducing Facebook ad costs to using Google PPC for real estate lead generation, offering you expert advice to boost your results during this critical time. Whether you're running Facebook ads for real estate, investing in Google Ads, or exploring TV and radio advertising for your real estate business, this episode has it all.

0:00 - Introduction and welcome
03:30 - Overview of election season impact on marketing
08:30 - TV and Radio Advertising Costs During Election Season
10:05 - Facebook marketing and CPM increases
10:40 - Direct mail effectiveness
11:20 - How Election Season Impacts Facebook Ads for Real Estate: Rising CPMs Explained
15:00 - Expert Tips for Diversifying Ad Channels: Facebook, Google PPC, TV, Radio
20:00 - Google PPC in a Turbulent Market
23:40 - Pay-per-lead strategies and challenges
26:10 - Balancing efficiency vs. volume in marketing
29:20 - Importance of transparent partnership with your marketing agency
30:20 - Navigating Q4 and Election Season with Effective Real Estate Ad Strategies

This episode is a must-listen for anyone in the real estate industry who wants to make the most out of their Q4 marketing campaigns and successfully navigate the challenges of election season advertising. Learn how to manage your real estate advertising budget, adjust your Facebook ad strategy, and stay competitive with effective Google PPC tactics.

Don’t miss this chance to improve your real estate lead generation and take your marketing strategy to the next level!

#realestatemarketing #Q4marketingstrategies #electionseasonadvertising #realestateleads #realestateinvesting #GooglePPCforrealestate #Facebookadsforrealestate #realestateleadgeneration #PPCcampaignsforrealestate

PPC or PPL? Noah Parks Reveals Which Wins in 2024

Tue, 24 Sep 2024 01:00:00 -0600

Wondering which strategy is better for your real estate business in 2024—PPC (Pay Per Click) or PPL (Pay Per Lead)? In this episode of the Collected Clicks Podcast, expert Noah Parks breaks down the pros and cons of both marketing channels and reveals which one is most effective for generating high-quality real estate leads. 🏠💻

If you're a real estate investor, agent, or marketer looking to maximize your lead generation efforts, you can't miss this in-depth discussion. Noah shares insider tips, common misconceptions, and key strategies to help you decide whether PPC or PPL is right for your business. 💡

📖 Jump to Sections:

00:00 Introduction to PPC vs PPL
03:12 Confusion in the Industry
05:33 The Common Misconceptions
08:47 Noah Parks’ Journey
11:59 PPL: Not a Marketing Channel?
16:18 Where Do PPL Leads Come From?
19:30 Changing Lead Quality: A Hidden Shift
23:12 Why Facebook Leads Differ from PPC
27:08 The Role of Arbitrage in Lead Sales
30:11 Long-Term Branding Value of PPC
34:01 The Supply and Demand Trap
36:55 Management Fees: The True Cost
42:02 Lead Refund Policies: Too Good to Be True?
45:10 Final Thoughts on PPC vs PPL

What You'll Learn:
- The REAL difference between PPC and PPL
- How to get better real estate leads in 2024
- When to use Pay Per Click vs Pay Per Lead
- Avoiding costly mistakes in real estate marketing
- Expert tips for managing your lead generation budget

Whether you're a seasoned real estate pro or just getting started, this video will help you make smarter marketing decisions and scale your business. Don't forget to like, subscribe, and share with fellow real estate professionals! 📈

🔔 Subscribe for more real estate marketing tips: https://linktr.ee/batemancollective

How to Scale Your Real Estate Business: Sean O'Toole's Tips for Finding Motivated Sellers

Tue, 17 Sep 2024 10:00:00 -0600

Discover how to scale your real estate business with Sean O'Toole's expert tips for finding motivated sellers! In this exclusive interview, Sean shares his data-driven strategies that have revolutionized property investing.

🏠 Learn how to:
• Leverage public records to uncover hidden deals
• Use data analytics to identify motivated sellers
• Scale your real estate portfolio efficiently
• Implement effective marketing strategies
• Avoid common pitfalls in real estate investing

Sean O'Toole, founder of PropertyRadar, reveals his secrets for success in today's competitive real estate market. Whether you're a beginner or a seasoned investor, these insights will help you take your business to the next level.

💼 Topics covered:
00:00 - Kicking Things Off: Sean's Introduction
00:42 - The Elevator Pitch: Making Public Records Usable
02:39 - Dot-Com Crash to Real Estate: A Serendipitous Career Shift
04:52 - Pivoting from Foreclosures: Broadening the Business Horizon
06:52 - Rollercoaster at 18: Early Success and Hard Lessons
09:10 - Change is Constant: Embracing Economic Shifts
11:49 - VC vs. Bootstrap: The Startup Funding Dilemma
14:46 - Lifestyle or Growth: Choosing Your Business Path
17:47 - The Pivot: From Foreclosures to Property Information
20:37 - The Billion-Dollar Vision: Empowering Small Businesses
21:44 - Data-Driven Marketing: Beyond "I Buy Houses"
24:09 - The Empathy Approach: Rethinking Foreclosure Marketing
27:14 - Crafting Better Mailers: Building Trust and Curiosity
30:46 - Wrapping Up: PropertyRadar and Staying Connected

Don't miss this opportunity to learn from one of the industry's top experts. Hit subscribe and turn on notifications to stay updated with our latest real estate investing content!

#RealEstateInvesting #MotivatedSellers #ScalingBusiness #PropertyRadar #RealEstateMarketing #InvestorTips #RealEstateData #OffMarketDeals

Disclaimer: This video is for educational purposes only. Always consult with a qualified professional before making any investment decisions.

Visit https://www.batemancollective.com/get-started for more information on leveraging data in your real estate business.

AI Lead Generation for Real Estate: Brad Bone's 15-Deal Success

Tue, 10 Sep 2024 01:00:00 -0600

Discover the cutting-edge intersection of real estate investing and artificial intelligence with Brad Bone, a successful investor and innovator. In this eye-opening episode, Brad reveals how he's leveraging AI to revolutionize lead follow-up and dramatically boost deal flow.

From his roots as a pistachio farmer to becoming a tech-savvy real estate entrepreneur, Brad shares his journey and the game-changing strategies that led to securing 15 extra deals in just five months. Learn about:

The power of AI in real estate investing
Automated follow-up systems that never sleep
Turning unresponsive leads into golden opportunities
The difference between chat-based AI and targeted AI solutions
How to integrate AI seamlessly with your existing CRM

Whether you're a seasoned real estate investor looking to scale or a newcomer eager to gain an edge, Brad's insights into AI-powered follow-up techniques are invaluable. He breaks down the costs, benefits, and practical applications of this technology, making it accessible for investors at any level.

Don't miss this chance to stay ahead of the curve and transform your real estate business with AI. Tune in now to unlock the secrets of smarter, more efficient deal-making in today's competitive market!

0:00 - Welcome and Introduction: Meet Brad Bone
1:00 - Double Duty: Real Estate Investing and AI Services
2:15 - From Pistachios to Property: Brad's Unique Background
3:00 - AI's Game-Changing Role in Lead Follow-up
4:30 - Impressive Results: 15 Extra Deals in 5 Months
5:15 - Triple Threat: Three Key Uses of AI in Real Estate
6:45 - AI's Secret Weapon: Lightning-Fast Response Times
8:00 - Balancing Act: Focusing on Both AI and Real Estate
9:00 - The Cost Factor: AI vs. Traditional Methods
10:30 - Beyond Chat GPT: The Power of Selective Language Models
11:45 - RiverX AI: Tailored Solutions for Real Estate Investors
13:00 - Wrapping Up: How to Learn More and Get Started
13:40 - Closing Remarks

Data-Driven Real Estate: Mastering Market Analysis with Donato Callahan

Wed, 14 Aug 2024 01:00:00 -0600

In this episode, real estate investor Donato breaks down his data-driven approach to market analysis and deal selection. From key metrics to watch to insights on buyer behavior, he shares practical strategies for success in today's competitive real estate landscape. Whether you're a seasoned investor or just starting out, you'll gain valuable insights to sharpen your market intelligence and make smarter investment decisions. Tune in to level up your real estate game.

2:30 - "Why Not?: The College Entrepreneur's Mindset"
6:45 - "The 17-Year Wake-Up Call"
10:15 - "The Real Estate Acquisition Superpower"
14:30 - "The Three Key Metrics for Market Analysis"
19:00 - "The Bigger Fool Strategy in Real Estate"
25:45 - "Beyond the Basics: Deal-by-Deal Analysis"
31:30 - "Know Your Buyer: Tailoring Acquisitions to Exit Strategies"
34:45 - "Real Estate is a National Game: Words of Wisdom"

Price Anchoring and Deal Killers: Jerry Green's Secret Weapons

Wed, 07 Aug 2024 01:00:00 -0600

Ever wonder how the pros in real estate investing close deals like it's nothing? Jerry Green, a 30-year veteran in real estate investing tells you how you can do the same in this episode. He's not just talking theory - this guy's been in the trenches since 1994.

Jerry breaks down why your "rockstar" sales hire might be your biggest mistake, and how to turn average Joes into closing machines. He shares a neat trick called "price anchoring" that could boost your profits overnight. Plus, he gets real about overcoming personal tragedy and rebuilding his empire.

Whether you're a newbie or a seasoned pro, there's gold in this conversation. Jerry's not holding back - he even touches on some cutting-edge psychology stuff that's changing the game. So grab a coffee, hit play, and get ready to level up your sales game. Trust me, your future self will thank you.

Want to gain access to the REI Sales Academy? Reference this podcast and you will get a 10% discount.

Here's the link to get started: thejerrygreen.com/bateman

Here's what you can expect:

1. Insights and strategies from his REI Sales Academy program, which he acquired from John Martinez and has since expanded. The program includes:

A 21-week training cycle
Lifetime access for members
The ability to add unlimited team members
Critiques of actual sales calls
Live role-playing exercises
A combination of training and coaching

2. His expertise and experience from over 30 years in the real estate investing industry, including strategies for acquisitions, sales processes, and deal conversion.

3. Specific techniques like price anchoring and addressing deal killers early in the sales process.

4. Insights into the psychology of sales and recent developments in neuroscience as applied to sales techniques.

5. Personal anecdotes and lessons learned from his career, including overcoming personal tragedy and rebuilding his business.

Flipping the Mindset: Max Horenstein's Journey from Airbnb to Land Investing

Wed, 31 Jul 2024 02:00:00 -0600

Max Horenstein: Airbnb hustler to land flipping guru. He breaks down why he ditched the hospitality game for dirt deals and how he's crushing it with minimal effort. But this isn't just about real estate. Max dives into the mindset stuff that separates the winners from the wannabes. He talks about the pitfalls of chasing success too hard and why being grateful for what you've got now is key to leveling up.

Whether you're into real estate or just want to build a killer business, Max drops some truth bombs you can't ignore. He keeps it real about hiring, scaling, and why sometimes slowing down is the fastest way to get ahead.

The Truth Behind Duplicate Leads: It's Not What You Think

Tue, 23 Jul 2024 03:00:00 -0600

Ever wondered why you're getting the same lead multiple times and if it's costing you a fortune? Brandon Bateman and Colby Zimmerman dive into the world of duplicate leads in PPC advertising. They break down when it's a problem, when it's not, and how to deal with it. Learn about click IDs and, the differences between Google and Facebook ads. If you're running ads and scratching your head over duplicate leads, this no-nonsense chat will clear things up and might just save you some cash.

0:00 - Introduction and Welcome
0:31 - Introducing Colby Zimmerman
1:21 - Topic Introduction: Duplicate Leads
2:47 - Understanding Click IDs
4:17 - Case Study: Multiple Leads from One Person
6:11 - Dealing with Problematic Leads
7:46 - Click Cease Software Introduction
9:20 - The Importance of Monitoring Duplicate Clicks
11:05 - Facebook Retargeting and Duplicate Leads
13:08 - Cost Comparison: Google vs Facebook Advertising
15:23 - Understanding the Funnel Differences: Google vs Facebook
17:36 - The Value of Retargeting Despite Duplicate Leads
19:24 - Addressing Concerns with Account Managers
20:17 - Duplicate Leads Across Multiple Marketing Channels
22:30 - The Impact of Market Share on Duplicate Leads

From Guesswork to Growth: The Power of Strategic Split Testing

Tue, 16 Jul 2024 03:00:00 -0600

Ever wonder why some businesses seem to grow effortlessly while others struggle? The secret might be simpler than you think. Today, we're diving into the world of split testing - a powerful tool that can supercharge your business growth. But forget the complicated jargon and fancy theories. We're breaking it down into seven simple rules that anyone can use. Whether you're running a small startup or managing a big team, these practical tips will help you make smarter decisions and see real results.

Brandon Bateman is joined by marketing expert Garret Cragun who will be sharing real-world examples, common pitfalls to avoid, and easy ways to get started. So if you're tired of guessing what works and want to start seeing actual improvements in your business, stick around. This episode might just change the way you think about growing your company. Let's dive in!

00:00 - Introduction and welcome
01:00 - The importance of split testing for business growth
02:30 - Rule 1: Start with an actionable hypothesis
05:00 - Different types of marketers and approaches
07:00 - Rule 2: Only change one thing in a test
10:30 - Rule 3: Test samples during the same time period
13:30 - Rule 4: Every test needs a numerator and denominator
16:00 - The math behind A/B testing and statistical significance
21:00 - Common mistakes in interpreting test results
24:00 - Rule 5: Optimize tests towards revenue
26:30 - Rule 6: Test long enough for meaningful results
29:00 - Rule 7: Document your tests
32:00 - Using sprints for project management and testing
36:00 - Benefits of sprint-based project management
39:00 - Closing thoughts and wrap-up

Stop Losing Deals: Master Transaction Coordination with David Olds

Wed, 10 Jul 2024 03:00:00 -0600

Want to close more deals and stop tearing your hair out over paperwork? In this episode, real estate veteran David Olds spills the beans on transaction coordination. Learn why your rockstar salesperson shouldn't be doing data entry, how to spot the perfect TC personality, and why asking better questions upfront can save deals later. Whether you're doing 2 deals a month or 200, David's hard-earned wisdom will help you work smarter, not harder. Tune in for practical tips to streamline your business and boost your bottom line.

0:00 - Introduction and welcome
1:15 - What transaction coordinators do
3:30 - When to outsource vs. do in-house
6:45 - Hiring and training transaction coordinators
10:30 - Personality traits of good TCs
13:15 - Value of specialized roles in a business
16:00 - Impact of TCs on deal closings and team efficiency
19:30 - Asking better questions to save deals
22:45 - Importance of clear communication between departments
25:00 - Detailed seller information gathering
28:15 - Identifying and solving transaction problems
31:00 - Realizing the time savings of outsourcing TCs

Special Episode! PPC Decoded: The Ultimate Guide for Real Estate Investors with Brandon Bateman and Steve Trang

Wed, 03 Jul 2024 03:00:00 -0600

This holiday weekend we are doing something different and launching this unique and exclusive episode where Brandon was able to join Steve Trang to provide a comprehensive overview of how to effectively run digital marketing campaigns for real estate investors. Join host Steve and digital marketing expert Brandon Bateman as they pull back the curtain on the strategies that are revolutionizing lead generation for real estate investors.

In this episode, you'll discover:

Why PPC is a game-changer for real estate investing
The truth about cost per lead and what really matters
Insider benchmarks from hundreds of successful campaigns
How to avoid common pitfalls that waste your marketing budget

Whether you're a seasoned investor or just starting out, this series will equip you with the knowledge to supercharge your digital marketing efforts. Don't miss this opportunity to learn from industry leaders and stay ahead of the competition.

Tune in now and take the first step towards mastering PPC for your real estate business!

Want to catch the other episodes? head over to the real estate disruptors channel to dive into more great info for dominating PPC.

Cracking the Code: Why Data-Driven Marketing Isn't What You Think

Tue, 18 Jun 2024 03:00:00 -0600

Does "data-driven marketing" from digital agencies sometimes feel like an empty buzzword? Get the real story from Tommy Anderson, a sales exec at Bateman Collective who has an insider's perspective.

In this candid conversation, Tommy pulls back the curtain on how top-tier agencies truly operate. He explains why choosing the cheapest option is often a mistake, even if their metrics look good initially. You'll hear honest talk about setting proper expectations, investing for long-term success, and identifying the true experts amid a crowded field.

Whether you're an investor feeling misled or simply want to up your marketing knowledge, this open discussion is a must-listen. Stop falling for hollow claims and start insisting on authentic, sustainable digital marketing results.

0:00 - Introduction
2:30 - Tommy's role at Bateman Collective
4:00 - The difficulty of Tommy's job
6:40 - Setting proper expectations with clients
8:35 - Tommy's background and journey
14:30 - Tommy's experience in the short-term rental industry
18:15 - Why Tommy joined Bateman Collective
20:00 - Brandon's perspective on having great team members
22:15 - Tommy's view of the real estate investor space
25:20 - Addressing common investor beliefs about digital marketing
29:45 - Explaining Bateman's data-driven approach
33:40 - Trusting the right agency vs looking at metrics
36:20 - Investing in continual product improvement

Finding Top Talent: Aaron and Miquella Gaunt's Killer Strategies for Hiring the Best

Tue, 11 Jun 2024 03:00:00 -0600

Want to build a kick-ass team that smashes your revenue goals? Aaron and Michaela Gaunt reveal the exact recruitment tactics they used to hire rockstar employees and scale to 7-figures in their first year. From pre-screening candidates to shadow days, they break down their multi-step process for separating the pretenders from the A-players. You'll learn how to vet for skills, culture fit, and that X-factor that separates the superstars. Whether you're just starting to build a team or need to level-up your hiring, this is a master class on attracting top talent. Stop hiring duds and tune in!

The Raw Unfiltered Truth Behind Leadership, Growth and Perseverance with Justin Colby

Tue, 04 Jun 2024 09:00:00 -0600

Justin Colby isn't here to sugarcoat anything. The successful real estate investor and entrepreneur lays it all out - the harsh realities, the mistakes to avoid, and the mindset required to make it in this game. No fluff, no BS. Just real, raw truth from a guy who's been through the trenches for 17+ years and has the scars to prove it. Whether you're just starting out or trying to take your business to the next level, Colby's blunt advice and unfiltered wisdom is sure to be a wake-up call. Forget the hype and shiny object syndrome. This is straight talk on what entrepreneurship truly demands. Cancel your plans and take out your notebook, because Justin is dropping truth grenades you can't afford to miss.

00:00 - Introduction
00:28 - Justin's background and experience in real estate
04:58 - Common mistakes investors make when trying to scale and grow their business
07:16 - The importance of being a leader before building a team
12:25 - Having the characteristics to lead and grow a business
14:39 - When to hire team members based on revenue
18:19 - The hard truth that it's always difficult in business
21:17 - Most would quit if they knew the reality beforehand
23:05 - Qualities that separate successful students from those who quit
25:53 - Removing time expectations for results
27:06 - It's never been easy, even when it seemed that way
29:23 - The hardest part has been the entire journey
32:25 - The value Justin adds that no one else can
35:32 - Different perspectives on what level of success is satisfactory
37:22 - Justin's current role is more business development focused
40:46 - Final advice and how to follow Justin

From Rock Bottom to Real Estate Royalty: Tarek El Moussa's Relentless Rise to Fame

Wed, 29 May 2024 03:00:00 -0600

Ever wondered what crazy levels of hustle and resilience it takes to go from broke and crashing on your mom's garage floor to becoming a real estate mogul and HGTV celebrity?

This is the raw, no-BS story of Tarek El Moussa. From making a measly $7k commission on his first short sale deal while the buyer flipped it for $130k...to risking it all and signing a contract to flip 13 houses for TV when he didn't have a clue how to fund or execute it...to having cancer not once but twice during the early days of Flip or Flop and still grinding through surgeries with a tube hanging out of his neck.

Tarek pulls no punches detailing the obsessive work ethic, making over 600 cold calls per day for years, and brushes with quitting it all that ultimately led to his success. You'll hear him admit "I butchered houses" when starting out and share the mindset shifts that allowed him to power through every setback.

If you want an insane dose of motivation from someone who overcame incredible odds through sheer force of will, this is a must-listen episode. Tarek's storytelling makes no excuses and takes no prisoners.

The Land Flipping Millionaire: How Pete Reese Scaled to $20M/Year

Tue, 21 May 2024 03:00:00 -0600

Want to know how a former house flipper turned a $50k profit into an $8 million land investing empire in just 2 years?

Pete Reese spills all the details - the surprising benefits of land over houses, his unique marketing strategies blending direct mail and pay-per-click ads, how he's automating everything from lead qualification to deal analysis with cutting-edge AI, and the inventive way he's raising millions from private money investors to fuel his ambitious $20 million revenue goal this year.

Plus, Pete shares the secrets behind his booming land investing education business, where students can partner with him on deals or learn his step-by-step system.

Whether you're just curious about land investing or ready to start building your own land empire, this casual conversation between Pete and his marketing expert Brandon is packed with tons of golden nuggets and real-world insights. No fluff, no hypotheticals - just raw tactics and numbers from someone crushing it.

00:00 - Introduction
01:40 - Pete's Real Estate Journey
07:00 - Land Investing vs Single Family Homes
10:30 - Marketing for Land (Direct Mail vs PPC)
13:45 - Benefits of Direct Mail for Land
16:15 - Adapting Processes for PPC Leads
19:00 - Building an AI Chatbot for Lead Qualification
22:30 - Automating Sales and Marketing with AI
24:30 - Pete's Land Investing Education Business
27:00 - Financing for Land Deals

The Data-Driven Acquisitions Playbook: Tracking and Optimizing Performance

Tue, 14 May 2024 03:00:00 -0600

Ever wonder what really separates the good acquisitions teams from the great ones? Skip the corporate BS - this is a raw, unfiltered look under the hood of a 7-figure wholesaling business that's cracked the code. Aaron and Chris pull back the curtain and take you inside their high-octane acquisitions process. From lightning-fast speed to lead to stress testing sellers before making offers. From brutal call audits to instilling the right obsessive mindset.

You'll hear surprising truths about when to make offers (and when not to), the real role of lead managers, and how they use a simple "people analyzer" to weed out the wrong fits. If you want an unglamorous, straight-shooting masterclass on building a killer acquisitions team from two guys actually doing it, this is for you. No frills, just firepower for taking your acquisitions game to a whole new level.

00:00:00 - Introduction
00:01:47 - Measuring Performance of Acquisitions
00:06:18 - People Analyzer and Scorecard
00:10:34 - Contracts per Week Target
00:13:52 - Speed to Lead
00:19:03 - Lead Qualification Process
00:23:29 - Making Offers vs. Not Making Offers
00:26:57 - Role of Lead Managers
00:32:30 - Qualifying Leads on Price
00:36:18 - Stress Testing for the Close
00:39:11 - Importance of Training and Role Play
00:43:04 - Mindset and Core Values

Cracking the Code on Novations with Rich Wonders

Tue, 07 May 2024 12:00:00 -0600

Ever feel like you're leaving money on the table with motivated seller leads? Yeah, us too. That's why we sat down with Rich Wonders, the Novation King himself, to pick his brain on a strategy that can seriously boost your profits. Rich drops some serious value bombs - from his unlikely journey from homeless vacuum salesman to multi-millionaire real estate investor, to his distinctive approach for closing more novation deals through transparency and top-notch service.

You'll learn why novations could be an absolute goldmine for your PPC leads, how to adapt your sales process for higher-end sellers, and the one crucial mindset shift for getting buyers to gladly hand over equity. Plus, Rich doesn't hold back on the juicy tactics like "scorching the earth" to smoke out unmotivated sellers and set realistic expectations from the jump. Less frustration, more closings.

Whether you're already novating deals or just getting started, this real, raw conversation is packed with practical wisdom for taking your business to a whole new level. Let's get into it!

0:00 - Introduction
1:16 - Rich's background
6:05 - Transitioning from vacuum sales to real estate
9:42 - Advice on inbound vs. outbound leads
15:43 - The novation opportunity
21:27 - Novation sales process
25:42 - Transparency with sellers on profit
29:31 - Delivering a 5-star service experience
32:46 - When to discuss pricing

The Probate Playbook: An Attorney's Guide to Closing Deals Fast with Al Nicoletti

Tue, 30 Apr 2024 03:00:00 -0600

Ever gotten a seemingly slam dunk deal only to hear those dreaded words: "It's a probate"? Most investors just move on, thinking they're in for a world of hurt and delays. But what if you could cut through the probate nightmare and get those inherited property deals closed fast?

In this candid interview, probate attorney Al Nicoletti pulls back the curtain after personally closing over 700 probate transactions. He breaks down how to smell the real deal probates from the lost causes. You'll learn the smart questions to ask sellers to sniff out potential landmines. Al dishes on the costly reasons why deals implode at the last minute and how to avoid those preventable disasters.

Plus, he shares fee structures that let you do probate deal after deal with zero upfront legal costs. If you're ready to stop passing up probate profits, this is a master class on turning "nightmare" probates into consistent cash cows. No corpspeak, just real tactics from someone obsessed with getting deals closed.

0:00 - Introduction
0:45 - Welcoming Al Nicoletti
2:00 - Al's background in probate real estate
5:55 - How long probate deals typically take
10:08 - Finding the right probate attorney
13:11 - Common reasons investors pass on probate deals
16:15 - Key questions to ask sellers about probate deals
19:07 - Reasons probate deals blow up
22:25 - Protections for investors if seller ghosts
25:03 - Benefits of Al's payment structure
27:17 - How to contact Al

Recession-Proof Investing: How to Thrive with Creative Financing Strategies-Chris Prefontaine

Tue, 23 Apr 2024 03:00:00 -0600

Fed up with the same old real estate advice? Tired of battling banks and jumping through hoops? This episode is for the contrarians looking for a new way to build wealth without mortgages.

Chris Prefontaine pulls back the curtain on his innovative "three paydays" system that allows you to acquire properties with little or no money down. You'll learn creative financing strategies like owner financing and buying subject-to that can net you exponential returns compared to flipping or wholesaling.

Chris shares straight-shooting insights from his 33 years in the trenches, including how he engineered his business to thrive through the 2008 crash (while others went bust). He'll convince you that taking out a personal loan for a property is straight-up crazy in 2023.

Listen as Chris maps out realistic paths for cash-flowing rentals, paying zero percent interest, and building long-term wealth - all without the shackles of traditional bank financing. If you want the no-BS truth about creative real estate investing, this is a must-listen episode.

0:00 - Introduction
0:45 - Welcoming Al Nicoletti
2:00 - Al's background in probate real estate
5:55 - How long probate deals typically take
10:08 - Finding the right probate attorney
13:11 - Common reasons investors pass on probate deals
16:15 - Key questions to ask sellers about probate deals
19:07 - Reasons probate deals blow up
22:25 - Protections for investors if seller ghosts
25:03 - Benefits of Al's payment structure
27:17 - How to contact Al

The Innovator's Edge: Eric Brewer's Strategies for High Volume Success

Tue, 16 Apr 2024 03:00:00 -0600

Want to know how a small town real estate investor did over 400 deals last year? Eric Brewer lays it all out - the good, the bad and the harsh truths about scaling a business. No corporate fluff, just straight talk on his "innovator's edge" strategy to unlock hidden profit channels. Eric gets real about hiring nightmares, getting rid of B and C players, and the critical leadership skills most entrepreneurs are missing.

If you're trying to level up your real estate operations or any business, Erik's hard-won wisdom on standards, accountability and becoming an exceptional leader is must-listen material. Fair warning: This podcast will likely make you reassess what an "A Player" really means.

"Eric Brewer is a real estate entrepreneur and community leader based in central Pennsylvania. With over 17 years of experience, he has built a thriving real estate empire as the CEO of Brewer Method and Integrity First Home Buyers, completing over 3,000 transactions and pioneering 1,500 novations. Eric's commitment to excellence extends to his community, where he supports sellers, vendors, and real estate agents. As a devoted family man, he cherishes spending time with his loved ones and nurturing their growth. Eric Brewer's legacy inspires through his dedication to others and meaningful relationships."

0:00 - Introduction
1:24 - Eric's Background
6:02 - Innovations Strategy
10:10 - Lessons Learned at Different Stages
14:05 - Hiring and Retaining Talent
20:50 - Becoming a Great Person to Attract Great People
24:30 - Defining and Upholding Standards
31:15 - Common Thread People Struggle With
39:20 - Challenges of Middle Management

One Exit Strategy to Rule Them All: Eric Lyman on Dominating Novations

Tue, 09 Apr 2024 03:00:00 -0600

Eric Lyman is a visionary real estate investor who leverages the Novation model and cutting-edge technology for a sustainable competitive edge. As co-founder of Impact House Buyers, his focus on constant improvement and transparent sales processes powers their growth. Eric's passion extends to empowering others through his Investor PowerUp training program, designed to help new real estate wholesalers reach their full potential. Through leadership, innovation, and a commitment to giving back, Eric is helping shape the future of the industry while building a legacy of empowered entrepreneurs.

In this episode, Eric Lyman shares his laser-focused approach to real estate investing via novations. Specializing in this single exit strategy, he reveals his systems for structuring virtual novation deals nationwide. Eric discusses managing risk, working with remote realtors/contractors, and leveraging the MLS. He unpacks his lean two-person business model, key metrics, and lifestyle goals behind this simplified operation. A must-listen for novation mastery.

0:00 - Introduction
0:50 - Eric's Background and Business
4:15 - Experience with PPC
5:35 - Location Targeting Evolution
9:20 - Exit Strategies
13:25 - Working with Realtors Virtually
17:10 - Risk Management inNovations
20:20 - Business Numbers and Metrics
23:45 - Business Model and Focus
28:15 - Future Vision and Educational Product
34:15 - Abundance Mindset

Scaling to 7 Figures with PPC Marketing: Aaron and Miquella Gaunt

Tue, 02 Apr 2024 03:00:00 -0600

Ready to dominate with PPC? In today's episode, Brandon is joined by Aaron and Miquella Gaunt, a power couple from Southern California who took their real estate business from local to nationwide in just one year, all through Pay Per Click Marketing.

In this chat, Aaron and Miquella open up about the specific moves and mindset shifts that allowed them to scale to 7 figures with pay-per-click ads as their main marketing channel. We dig into topics like choosing the right markets to target, setting realistic expectations, budgeting for marketing spend, and more.

If you're an entrepreneur looking to scale your business rapidly through digital marketing, this is a conversation you won't want to miss.

0:00 Intro
0:48 Choosing a marketing channel
5:52 Inbound vs outbound leads
8:48 Changes made to PPC marketing strategy
15:46 Evaluating if a marketing campaign is working
24:59 Patient vs impatient mindset
30:16 Determining a healthy marketing budget
34:53 Statewide vs metro area targeting
42:31 Balancing rural and metro area leads
49:41 Role of a PPC Manager

Dispo like the Pros: From Local to Nationwide Success

Tue, 26 Mar 2024 07:00:00 -0600

Brandon is back with Miquella and Aaron Gaunt to explore how they successfully expanded their business from Southern California to operating across 14 states nationally. In this episode they are also joined by Stephanie, one of the key players responsible for managing the Gaunts' disposition process as their Investment Sales Director. In this conversation, Stephani and Miquella provide a behind-the-scenes look at how their team has adapted to handle dispositions at a nationwide scale.

From leveraging technology like InvestorLift to building a network of agents across multiple markets, they pull back the curtain on their strategies for maximizing profits and efficiently moving properties. They discuss the challenges they've faced along the way and the lessons learned from overcoming obstacles.

Whether you're a seasoned real estate investor or just starting to explore dispositions, this episode offers invaluable insights into scaling your business while navigating the complexities of working across state lines. Get ready to take notes as Stephanie and Miquella share their expertise on the world of national dispositions.

0:00 - Introduction
0:35 - Expansion from Local to National Dispositions
2:25 - Changes in Disposition Process
4:10 - Exit Strategies: Wholesale vs. Listing
6:04 - Role of Investment Sales Director
7:20 - Day-to-Day Disposition Process
9:20 - Using InvestorLift and Cold Calling Buyers
11:55 - Working with Agents and Comparative Market Analysis
14:40 - Percentage of Deals Novated vs Off-Market
16:15 - Challenges of Dispositions Across Multiple States
19:05 - Contract Fallout Rates
20:40 - Leveraging Title Company Across States
22:10 - Compensation Structure
23:10 - Biggest Mistake Expanding to Multiple Markets
24:15 - Transaction Coordination Role
25:40 - Simplifying the Disposition Process
27:55 - Using Flat Fee Listing Services vs Agents
30:25 - Vetting and Working with Agents

From Grind to Growth: Scaling a 7-Figure Wholesale Business with Aaron and Miquella Gaunt

Tue, 19 Mar 2024 04:00:00 -0600

Aaron and Miquella Gaunt of Sellers New Day spent years grinding to build their wholesaling business from the ground up. They tried every outbound marketing tactic like blasting 30,000 texts per day and managing a team of 20 cold callers. But it was grueling work without sustained results.

That all changed when they made a strategic shift to inbound 'big boy' marketing through Google ads. This transformation allowed them to start closing hot, motivated seller leads consistently.

In this candid conversation, Aaron and Miquella open up about their journey from a bootstrapped startup to a 7-figure wholesaling powerhouse. They reveal the key pivots, critical hires, and million-dollar marketing strategies that fueled their explosive growth.

If you're a real estate entrepreneur looking to take your business to the next level, this is an insightful master class packed with practical tactics straight from the trenches.

0:00 - Introduction
1:12 - The Early Grind Years
3:48 - Outbound Marketing Tactics
6:22 - The Big Boy Marketing Shift
9:37 - Building Systems & Processes
12:15 - Ambitious Growth Plans for 2024
15:40 - Marketing Spend & Returns
17:55 - Closing Thoughts

Leveraging CRMs for Real Estate Success with Stephanie Betters

Tue, 12 Mar 2024 04:00:00 -0600

Stephanie Betters, the powerhouse behind Left Main REI and Better Path Homes, joins forces with Brandon Bateman to unlock the secrets of transforming marketing into a lead-generating machine using cutting-edge CRM systems. But that's just the tip of the iceberg! Stephanie will also share invaluable insights on the metrics that matter most, empowering you to hold your team accountable for driving real results. Prepare to be inspired, motivated, and armed with game-changing strategies that will propel your business to new heights. This is one episode you can't afford to miss!

Stephanie Betters is the co-founder of Better Path Homes, a single-family residential wholesaling and new build company in Charlotte, NC, and founder of Left Main, a CRM for Real Estate Professionals via a partnership with Salesforce. She recently retired as a Cardiothoracic Surgery Nurse Practitioner. She believes that her background in Medicine has been the key to her success in the business arena. Everything boils down to taking care of people and helping to solve their problems, and this is Stephanie’s favorite thing to do. She is a proud wife to Zachary Betters who is also a co-founder of Better Path Homes, and an even prouder mother to their three beautiful children. The Betters family enjoys being outside together, traveling, reading, running, and the company of close family & friends.

0:00 - Introduction and overview of the episode
1:23 - Stephanie introduces herself and shares her background
7:03 - Discussion on how investors often fail at lead management
12:50 - The importance of contacting leads quickly and persistently
17:16 - Setting benchmarks for the percentage of leads contacted
20:56 - Using additional contact methods like text, email, mail
24:33 - Not being too quick to disqualify leads
28:43 - Tracking multi-channel/assisted lead sources
33:09 - Overview of LeftMain's capabilities for advanced lead tracking
36:18 - How to look into LeftMain for those interested
37:04 - Closing remarks

The Road to Profit: How Long Does It Really Take For A PPC Campaign To Work?

Tue, 05 Mar 2024 03:00:00 -0700

You ever feel like you're just throwing money into a black hole with your online ads? Watching your budget disappear with no idea if it's actually working or not? Well, lucky for you, in this episode we're ripping the lid off one of the most frustrating questions in digital marketing: How long until this campaign actually starts working?

We've got two battle-hardened marketing vets here to break it down for you. Get ready for some straight talk and maybe a couple of harsh truths about the patience, planning, and pure grit required to turn those ad dollars into real money in the bank. No corporate fluff or marketing mumbo jumbo either. Just two guys who have been in the trenches and know what it really takes to be successful with paid advertising in the real world.

Strap in and get ready to finally understand what "working" really means for your campaigns and how long you should give it before calling the whole thing a bust. Let's dive in!

0:00 Introduction
1:28 Landon's background
3:27 Discussing the main topic of how long it takes for a Google Ads campaign to work
4:46 Distinguishing between the learning phase and optimization phase
7:10 How bid strategy, budget, and targeting changes can reset the learning phase
11:15 Leading metrics vs lagging metrics in determining if a campaign is "working"
16:33 The importance of patience and sustained success over short-term results
21:40 Allowing time for enough data on lagging metrics like leads to deals
25:18 Google's approach to efficiency and sustainability
29:00 The role of goal setting and tracking leading/lagging metrics

Brands on Fire: Maximizing Your Google Ads Branded Campaigns

Tue, 27 Feb 2024 05:00:00 -0700

You may be wasting money on your branded Google Ads campaigns and not even know it. We spill the tea on common branded campaign mistakes in our latest episode. Tune in to find out how branded keywords actually work, why your PPC agency might love them more than they should, and how you can get the most bang for your buck out of your precious Google real estate. We also share secrets like the eBay branded lift test, how to structure branded keywords right in AdWords, and the shady 0-for-O domain name trick. Whether you're just dipping your toes into paid search or a seasoned PPC expert, you don't want to miss this witty and eye-opening podcast!

0:00 - Introduction
1:07 - What are branded campaigns in Google Ads?
2:21 - Where does branded search traffic usually come from?
3:44 - How to track branded leads in your CRM
5:16 - eBay's branded conversion lift test
6:34 - How to determine the value of branded traffic
8:04 - Factors to consider for bidding on branded terms
10:12 - Challenges with generic brand names
12:38 - Checking auction insights to see who is bidding
14:21 - Example of wasting budget on poor branded strategy
16:58 - Best practices for setting up branded campaigns
20:01 - Key metrics to watch for branded campaigns
21:38 - Structuring branded keywords in campaigns

High Intent Leads: Is Your List Right for Facebook and Google Ads?

Tue, 13 Feb 2024 03:00:00 -0700

Sick of wasting time and money trying to target your lists online? Join Brandon and Garret as they give you the real deal on what works and what doesn't.

They'll explore targeting tips, lookalike audiences, geo-fencing, attribution models, and more. You'll get actionable strategies to use your existing data for better digital marketing.

If you're new to online ads or a seasoned pro, you'll pick up practical targeting tips from these down-to-earth friends in the lead gen biz. They dish on the risks of overvaluing programmatic ads, flaws in attribution models, and how to identify higher intent leads.

Looking for motivated seller leads? Don't miss their insider scoop on actually making your lists and databases work for your digital marketing.

00:00 - Intro and greeting

01:05 - Discussion starts on targeting lists for digital marketing

02:34 - Targeting by contact info vs property address

04:20 - Targeting lists on Facebook

06:47 - Lookalike audiences

09:02 - Using customer match lists on Google

10:42 - Geo-fencing and addressable targeting

13:21 - Firmographic vs psychographic targeting

16:21 - The risks of overvaluing programmatic advertising

19:48 - Attribution models and their flaws

23:46 - Using online data to build lists for other channels

26:55 - Reverse IP lookup services

30:20 - Qualifying website visitors for higher intent leads

32:56 - Wrap up

Throwback Edition: Clicks or Leads? Navigating PPC vs. PPL

Tue, 06 Feb 2024 07:00:00 -0700

Brandon and his wife welcomed a new baby into their family this past week and to celebrate we are throwing it back to an oldie but a goodie: The debate about when to use pay pay-per-lead (PPL) and pay-per-click (PPC)! We get questions about this topic all the time and thought, as we celebrate Brandon's new baby, we could re-introduce you to new ways to dominate as a real estate investor.

In this episode, Noah Parks joins Brandon Bateman for an in-depth discussion about when to use PPL and PPC for real estate investor marketing. You'll discover insider tips on which platform consistently delivers the highest quality motivated sellers, based on your budget, goals, and timeframe.

We'll also delve into the pros and cons of owning your brand with PPC versus tapping into instant leads with PPL. Plus, we'll show you how to combine these lead generation approaches for maximum results. Whether you're an established pro looking to scale or just starting out, this episode offers valuable perspective and actionable advice to double your qualified leads.

Tune in to hear us debunk common myths – your lead gen game will never be the same!

0:00 - Introductions

2:15 - Advantages of PPL for new investors - low barrier to entry, can buy leads without full marketing budget

4:30 - Pros of owning your own PPC campaigns - build your brand, more control over optimizing for quality

6:45 - Disputing leads with PPL companies - some pushback now on excessive dispute rates

8:30 - No management fee seems like a pro for PPL but they still have hidden acquisition costs

11:00 - Where the PPL cost comparison goes wrong - lead quality variance, misalignment of incentives

13:30 - Importance of closed-loop reporting and optimizing for outcomes with PPC

16:00 - Timeframe for results is key - PPC more mid-term, PPL very short term

18:45 - PPL as a supplementary channel, not mutually exclusive

21:30 - Building marketing on a solid foundation versus sand

26:00 - Using PPL to get started and scale up while establishing your own assets

29:00 - Misinformation and misunderstandings about PPC capabilities

32:00 - Lack of feedback loop and inability to optimize with PPL

Strategically Target Your Ideal Virtual Market with Robert Wensley and Jerry Norton

Tue, 30 Jan 2024 04:00:00 -0700

In today's video, digital marketing expert Brandon Bateman joins Jerry Norton and Robert Wensley in providing invaluable insights on how to strategically select the ideal virtual market for your business. Going beyond general targeting, you'll discover precise methods to identify and focus on specific high-potential neighborhoods within a metro area. Learn proven techniques leveraging geographic and demographic data to maximize your PPC ROI. If you're ready to get more intentional and strategic with your digital marketing, grab your notebook - this video will transform how you view and approach online lead generation. Let's dive in!

0:00 - Intro

0:39 - Jerry Norton introduces the topic of choosing a virtual market

1:21 - Robert Wensley talks about balancing number of markets vs operational complexity

2:35 - Brandon suggests starting with a smaller number of markets like 3-6 to "audition"

3:44 - Discussion of defining a market - metro area vs county vs city

5:11 - Example of misdefining a market by just using the city name

6:40 - Targeting strategy using satellite imagery to find dense housing areas

8:53 - Mention of InvestorLift's market data toolkit

12:40 - Importance of being strategic and intentional with PPC efforts

Brandon’s FREE PPC Tool Kit:
https://www.batemancollective.com/toolkit/

Schedule a FREE Call with Bateman Collective:
http://batemancollective.com/

Getting More Deals, Not Just Leads, from Your PPC Campaigns with Jerry Norton

Tue, 23 Jan 2024 03:00:00 -0700

Tired of wasting money on low-quality leads from your PPC campaigns? Learn the insider strategies top wholesalers use to maximize conversions from Google Ads. In this tactical masterclass, expert Brandon Bateman pulls back the curtain on how to tweak your ads, landing pages, and tracking to attract only the most motivated sellers and buyers.

You'll discover clever ways to filter out bad leads before they reach your inbox, how to align your messaging so you don't mislead searchers, and tips for teaching the advertising algorithm exactly what you’re looking for. If you’re ready to stop guessing why your cost-per-lead is high and close rates are low, don’t run another PPC campaign without listening to this first. Brandon delivers hard-hitting ideas you can implement right away to get more deals for less.

The days of crossing your fingers that the phones will ring are over. Get ready to gain complete control over the quality of your lead flow.

0:00 - Introduction

1:00 - Why lead quality matters with PPC

3:00 - How ad copy impacts lead quality

5:30 - Using the right "bait" to attract the right leads

8:00 - Avoiding price in ad copy for real estate wholesaling

10:30 - Importance of congruent messaging from ad to landing page

12:30 - Using lead sculpting to improve lead quality

15:00 - Implementing offline conversions tracking

18:00 - Feeding data back to Google to improve targeting

21:00 - Partnering for better data and results from the start

24:00 - Lead quality improvements from proper setup

27:00 - Takeaways and closing

Brandon’s FREE PPC Tool Kit:
https://www.batemancollective.com/toolkit/

Schedule a FREE Call with Bateman Collective:
http://batemancollective.com/

The Single vs Multiple Market Debate: Pros and Cons with Jerry Norton and Robert Wensley

Wed, 17 Jan 2024 04:00:00 -0700

Local or national? Specialize or diversify? So many strategy questions, so little time!

Brandon joins real estate investing pros Jerry Norton and Robert Wensley as they dive into the single vs multiple market debate and discuss the upsides and downsides of each approach.

Learn how to allocate budget across markets and channels for maximum ROI. Discover when it pays to "change the game" and pivot your model. We're breaking down bidding dynamics, managing risk, optimizing PPC campaigns, and more.

If you're struggling to decide where to focus your real estate business, this episode is a must-listen. We're getting into the weeds on models like belly-to-belly vs virtual sales so you can build a lean, mean investing machine.

Think through your investing strategy with insights from the pros. Come for the knowledge, stay for the witty banter and unconventional wisdom.

0:00 - Introduction

1:22 - Local vs national markets

3:45 - Allocating budget to highest ROI channels

5:03 - Changing the game you're playing

6:14 - Overview of PPC for real estate investors

7:35 - Setting the right parameters with PPC agencies

9:08 - Getting coached on PPC strategy

10:12 - Not being set up for failure with agencies

11:20 - Flexibility to change the game

12:40 - Going deep in one market vs virtual across markets

14:55 - Managing risk across markets

16:42 - Bidding dynamics in single vs multiple markets

18:55 - Specializing in channels vs markets

21:12 - Belly-to-belly vs virtual sales models

23:20 - Nuances of local markets in virtual model

Brandon’s FREE PPC Tool Kit:
https://www.batemancollective.com/toolkit/

Schedule a FREE Call with Bateman Collective:
http://batemancollective.com/

PPC Domination: How to Win the Google Ads Auction with Jerry Norton and Robert Wensley

Tue, 09 Jan 2024 04:00:00 -0700

Unlock the secrets to dominating Google Ads! In this masterclass, expert Brandon Bateman joins Jerry Norton and Robert Wensley to pull back the curtain on how the Google Ads auction really works.

Learn how quality score, website speed, and predictive analytics impact your ad rank. Discover the power of leveraging user behavior data to target higher-intent traffic.

Join us as we break down the key strategies to buy clicks at a discount - just like wholesaling real estate. This is a PPC deep dive you can't afford to miss. Tune in now to gain the insider knowledge you need to maximize conversions and ROI!

0:00 - Intro
1:17 - How Google Ads auctions work
3:45 - The factors that determine ad rank in Google Ads
5:30 - How quality score impacts ad rank
7:00 - Using website speed and relevancy to improve quality score
8:45 - Leveraging user behavior data to target ads more effectively
11:30 - AI and machine learning for determining ad bids
13:45 - The importance of underwriting the value of traffic
16:00 - Bidding to get traffic at a discount like wholesaling real estate
19:00 - The difference between keywords and search terms
21:30 - The challenges of managing your own Google Ads account as a beginner
23:45 - How negative keywords help optimize campaigns
26:00 - Why you need data to effectively bid on traffic

Brandon’s FREE PPC Tool Kit:
https://www.batemancollective.com/toolkit/

Schedule a FREE Call with Bateman Collective:
http://batemancollective.com/

What Top Earners Do Differently: Robert Wensley & Jerry Norton on PPC Lead Conversion

Tue, 02 Jan 2024 03:00:00 -0700

1:36 - Looking at data from most successful vs least successful clients

2:06 - 3 measurable things you can do to boost conversion

2:30 - Getting leads within 60 seconds

5:06 - Strategies to maximize conversions

7:51 - Monitor initial response time and have after hours response service

9:06 - Urgency extends beyond just the first call

11:51 - Tracking contact time objectively in CRM

13:06 - Top clients go on 4x more appointments but close 2x as many deals

14:26 - Assuming motivation until proven otherwise

15:41 - Loose qualification standards for PPC vs cold leads

17:16 - It's about what you're willing to pay, not what they're asking

20:06 - Quality first impressions matter - who's on the initial call

23:16 - Technical problem solving comes at closing, emotional comes early

26:01 - Data shows teams without lead manager perform better

32:06 - Summary of 3 key strategies

34:53 - End

Brandon’s FREE PPC Tool Kit:
http://www.batemancollective.com/jerr...

Schedule a FREE Call with Bateman Collective:
http://batemancollective.com/

Behind the Curtain - Cut Through the Fluff Metrics and Dominate with Google Ads

Tue, 19 Dec 2023 04:00:00 -0700

Have you ever gotten a sales call from a pushy Google Ads rep promising the world if you just turn on this one setting or use this one bid strategy? Yeah, me too. We've seen it all when it comes to Google trying fancy tricks to get more of your hard-earned ad dollars. Well today we're sharing the inside scoop on what metrics actually matter when it comes to Google Ads performance.

Get ready to go behind the curtain as we reveal the unfortunate truth about popular stats like "Optimization Score." Hint - it has more to do with getting you to spend more than actually improving performance. Whether you're an advertiser or an agency, you can't afford to miss this no B.S. lesson on what Google does and doesn't want you to know. Grab a pen and paper for this tell-all session from PPC pros Brandon Bateman and Garrett Cragun.

0:00 - Intro
2:30 - Overview of different tiers of Google Ads representatives: compensated based on spend, not performance
5:00 - Google's auto-apply recommendation
8:20 - Discussion of "Optimization Score"
15:00 - Explanation of requirements and benefits of being a Google Partner agency
17:30 - Warning about focusing too much on Optimization Score or Premier Partner status as indicators of agency quality
20:40 - Summary of podcast

Facebook Ads Masterclass Series Part 3: Dynamic Vs. Static Ads-Our Blueprint for Success

Tue, 12 Dec 2023 04:00:00 -0700

Sick of lousy Facebook ad results? Before you ditch Facebook ads for good, tune in to learn the inside scoop on how the pros test and optimize killer creative. Join host Brandon Bateman and Garrett Cragun as they pull back the curtain on their proven two-step blueprint for balancing the speed of dynamic ad testing with dialing in quality through static ads.

In just 15 short minutes, you’ll discover new hacks for maximizing impressions and minimizing spend while attracting your ideal customers. So plug in and glean these genius ideas on streamlining your ad experiments. The right method makes all the difference between basically flushing money down the Facebook ad toilet or raking in leads and sales. Time to kick frustrating ad guesswork to the curb!

0:00 - Intro, welcome
2:38 - Overview of dynamic vs static ads
5:36 - Explain two step testing process
8:04 - Dynamic ads enable faster testing
10:33 - Start with dynamic, take top performers to static
13:20 - Summarize process of finding best assets
15:12 - How we attribute data to creative

Succeeding with PPC: Minimum Budgets and Expert Tips with Jerry Norton and Robert Wensley

Tue, 05 Dec 2023 03:00:00 -0700

Hey everyone, do you ever wonder what kind of marketing budget you really need to make PPC work? Or when you should even start spending money on it in the first place? Well, tune into this chat between wholesaling pros Brandon Bateman, Jerry Norton, and Robert Wensley as they break down the gaming theory behind PPC and give some witty and conversational advice about budgeting, risk tolerance, and ideal market size for making the most of your ad dollars.

They’ll tell you how not to crap out by quitting too early and why you should let the chips fall where they may if you decide to go all in. Whether you’re a newbie or seasoned pro, you’ll pick up some useful nuggets that’ll hopefully help you clean up at the marketing table. So have a listen and let lady luck guide your next PPC moves.

0:00 - Introduction
5:00 - Discussing budgets needed for PPC marketing
10:00 - Comparing PPC marketing to game theory
15:00 - Recommended budget and timeframe for new PPC campaigns
20:00 - When PPC may not be the right marketing channel
25:00 - Ideal market size for effective PPC campaigns
30:00 - Risk tolerance and PPC marketing
35:00 - Summary

Brandon’s FREE PPC Tool Kit:
http://www.batemancollective.com/jerr...

Schedule a FREE Call with Bateman Collective:
http://batemancollective.com/

The Secret to PPC Success with Jerry Norton and Robert Wensley

Thu, 30 Nov 2023 04:00:00 -0700

Ready to hear the inside scoop on how the big dogs are dominating in wholesaling real estate? Get an exclusive backstage pass as real estate gurus Brandon Bateman, Jerry Norton, and Robert Wensley pull the curtain back to reveal their PPC secrets.

In this plain-talking 24 minute podcast, you'll discover the keys that unlock a simple yet stupidly profitable business model. We're talking small teams closing millions per month in wholesale deals thanks to the inbound marketing rocket fuel of PPC. Intrigued yet? Grab a pen and paper because class is now in session to take your wholesaling game to breathtaking new heights. Let the knowledge download begin!

0:00 - Intro
1:18 - Discussion of PPC and inbound vs. outbound marketing
3:45 - High intent leads with PPC
5:30 - PPC provides control over the seller
7:15 - High ROI and small teams possible with PPC
8:45 - Net margins across marketing strategies
10:30 - Cash conversion cycles with PPC
12:00 - Importance of cash conversion cycles
14:30 - Predictability in wholesaling now
16:30 - Tracking metrics and KPIs
19:00 - Don't blame the leads
21:30 - Excitement for next video on budgets
23:30 - Resources in description
24:51 - Outro

Bateman Collective FREE PPC Tool Kit: http://www.batemancollective.com/jerry-toolkit/

Facebook Ads Masterclass Series Part 2: Boosting Lead Quality

Tue, 21 Nov 2023 07:00:00 -0700

Sick of bad leads killing your Facebook ROI? We feel you. In this can't-miss episode, we're diving into the two key factors that make or break Facebook lead quality: optimization goals and ad creative.

Get ready to transition from catching carp to reeling in sailfish. We'll break down why optimizing for on-platform forms kills quality, and how to sculpt better leads by tracking offline conversions. On the creative side, you'll learn why dull, hyper-targeted ads outperform flashy clickbait. The goal: make your bait irresistible to motivated sellers, and repel everyone else.

If you want to master the dark art of generating red-hot Facebook leads, this episode is your new bible. Let's stop wasting money on junk leads and start banking whale deals.

0:00 - Intro - Changing minds on lead quality
2:30 - Measuring lead quality - Leads per contract
4:00 - Investor expectations vs reality
6:00 - Fishing analogy - Catching the right fish
8:30 - Facebook form vs website form
10:30 - Lead sculpting and offline conversion tracking
13:00 - Importance of the right creative
15:30 - Making ads unattractive to unideal leads
18:00 - Deterring the wrong people on Facebook
20:00 - Ugly ads are the best ads-convert like a pro
22:30 - Testing creative the right way

From House Flipper to Tech Disruptor: A Chat with Sharad Mehta

Tue, 14 Nov 2023 03:00:00 -0700

Are you tired of CRM systems that overpromise and underdeliver? Want to finally get a 360 degree view of your investor business with actionable data? Our special guest today is Sharad Mehta, the founder of ReSimply, a CRM designed specifically for real estate investors by a real estate investor.

Sharad started ReSimply out of his own need to simplify and optimize his Chicago-based house flipping business. After trying complex CRMs like Salesforce, he decided to build a platform tailored to real estate investors. Now thousands of companies nationwide use ReSimply to effortlessly track marketing ROI, manage leads, and close more deals. Tune in as Sharad shares his origin story, why most CRMs miss the mark, and key metrics every savvy investor should be tracking. You’ll walk away with priceless insights to level up your investor game. Let’s dive in!

0:00 - Introduction
1:30 - Sharad talks about his background and how he started investing in real estate
3:15 - He moved to California but still had his investing business in Chicago area
4:20 - In 2015-2016 he started building software to manage his business, which became ReSimply
6:30 - ReSimply is an all-in-one CRM tailored specifically for real estate investors
8:00 - Compared ReSimply to more customizable but complex CRMs like Salesforce
9:30 - ReSimply aims to provide a system that works out of the box for investors
11:00 - Importance of tracking marketing KPIs and performance
13:30 - Metrics like cost per lead, cost per deal, ROI for each marketing channel
15:00 - Also want to track conversion rates through the pipeline
17:00 - Timeline numbers from lead to offer to contract are key
18:30 - Helps set expectations for team members
20:00 - Upcoming features like call tracking
21:30 - Scenario: Answering calls quickly for inbound PPC leads
23:00 - ReSimply's Speed to Lead feature for instant calls to PPC leads
25:00 - Soon will track if calls are answered and answered quickly
27:00 - Can track by team member which helps management
29:00 - Thanks and where to learn more about ReSimply

Facebook Ads Masterclass Series Part 1: Making Facebook Ads Work for Real Estate Investors

Tue, 07 Nov 2023 02:00:00 -0700

Facebook ads have been getting a bad rap in real estate investing these days, but don't write them off just yet! In this 4-part podcast series, we're breaking down why Facebook still works and how to make it work for you.

This is the first episode in a 4-part podcast series all about making Facebook ads work for real estate investors in 2023. In this episode, we lay the groundwork by addressing common complaints about Facebook - the lead quality issues, limited targeting, and more. But here's the thing - if you know how to play the Facebook game, you can still get motivated seller leads at a lower cost than Google Ads.

Stick around for the rest of the series as we dive into targeting strategies, ad copy tips, and cutting-edge approaches to dominate Facebook and crush your competition. More hard-hitting insights are coming in the next 3 episodes, so stay tuned! For now, it's time to give Facebook another chance. Prepare yourself to dive into this series and supercharge your advertising campaigns!

0:00 - Buckle Up, We're Talking Facebook Ads!
2:20 - The Ugly Truth Behind Facebook Ads
5:10 - Targeting Troubles and Lead Letdowns
7:38 - Placements Make or Break Your Leads
10:20 - Forget Platforms, Find Motivated Sellers
12:30 - The Inside Scoop: What's Coming Next
14:40 - The Truth About Facebook Ads in Real Estate
16:15 - Until Next Time...

Q4 Marketing: Thrive or Dive?

Tue, 31 Oct 2023 02:00:00 -0600

It's that dreaded time of year again. Q4 has your real estate investing marketing slumping along with the temperatures. Competitors start snoozing as deals dry up, but does your pipeline and revenue have to take a holiday hit too?

In this week's info-packed podcast, Brandon Bateman cracks the code on smart marketing through the year-end slowdown. He reveals must-know tips like why some digital channels thrive while direct mail takes a dive in Q4. Brandon also shares tactical strategies to keep your team motivated and pipeline full, even as others start phoning it in.

Whether you're tempted to cut budgets or go all in this November and December, this episode brings the marketing cheer you need to close out 2023 strong. Don't miss Brandon's holiday slowdown survival guide for real estate investors.

0:00 - Should You Keep Marketing in Q4?

2:30 - Solo vs Team Marketing.

5:00 - Demand Generation vs Harvesting Channels.

7:30 - Supply and Demand Changes in Q4.

10:15 - Planning Around Team Vacations.

12:30 - Capitalizing When Competitors Sleep.

15:30 - The Bottom Line for Most Companies.

16:50 Tune in next week!

The Future of Real Estate Marketing: How Online Trends Will Shake Up Lead Gen

Tue, 24 Oct 2023 01:00:00 -0600

Let's face it - the way you generate leads today won't cut it tomorrow. The real estate marketing game is getting flipped on its head. Between Google stealing your keyword leverage and Apple hijacking your data, the digital landscape is guaranteed to look really different in a few years. So what's an investor to do? Tune into this podcast, that's what! Hosts Brandon Bateman and Garrett Cragun got together to peel back the curtain on the future of marketing. You'll learn why smart investors need to make allies out of search giants, get their hands on quality data, and go all-in on digital sooner than later. In this podcast you will get a peek into the future so you can stay one step ahead. So stop reading and start listening. Get ready to future-proof your business!

0:00 Intro - Brandon and Garrett discuss the future of online marketing for real estate investors

2:10 Keyword match types - How Google is moving away from exact and phrase match keywords

8:11 The downsides of manual bidding - Why auto-bidding is becoming the norm and manual bidding is fading away

15:00 Do motivated sellers use Google? - Debating whether online marketing will become more important as tech-savvy generations age into motivated sellers

17:56 How privacy changes will affect marketing - Shifts away from targeting on social media towards more bottom-funnel tactics

22:47 Apple's impact on privacy and search - How Apple is limiting competitors' data access and may become a search leader

27:54 Search engine incentives and playing field - Google wants maximal ad spending, not unequal performance between advertisers

28:56 The future role of agencies - Simplicity for small advertisers, but those with the most data will have advantage

31:20 The power of aggregated advertiser data - How data sharing through collectives can lead to better algorithm optimization

32:24 The importance of quality data - Garret emphasizes how the best data will drive the best performance regardless of Google's algorithm changes

BONUS EPISODE: Brandon Bateman's Exclusive Take - Using Data to Make Smarter Marketing Calls

Fri, 20 Oct 2023 01:00:00 -0600

Bonus episode! Usually this podcast features guests, but in this special episode we have an exclusive one-on-one interview with Brandon Bateman.

Get ready for rare insight directly from the mind of our founder as we go deep on why most marketing decisions fail. Through colorful stories and analogies, Brandon breaks down core concepts like sample size, margin of error, and confidence intervals.

You'll learn a simple yet powerful framework to test if your marketing data is statistically significant (protip: it probably isn't). The goal is to help you anchor your decisions in cold hard data, not emotions or gut feel.

If you like frank conversations about entrepreneurship and marketing, you'll dig this rare solo episode with exclusive access to our CEO.

0:00 Intro - The value of understanding data

1:30 Defining key terms - performance vs results

4:30 Coin flipping analogy

7:00 Marketing performance vs marketing results

9:20 Margin of error and confidence intervals

15:17 Don't let emotions drive marketing decisions

19:27 Anchoring to the data - Being a truth warrior

23:00 Concluding thoughts and call to action

Picking A New Marketing Agency? What to Know Before You Decide

Tue, 17 Oct 2023 01:00:00 -0600

Quick Marketing Nugget: Portfolio Bid Strategies
Video on how to set up portfolio bid strategies

Curious to find out how to distinguish between a killer agency and a mediocre one AND how to do that from the very first call? Our podcast is your ultimate guide to the wild world of marketing agencies. We'll expose the tricks of the trade, empowering you to make savvy decisions. Let us show you the ropes and arm you with the right questions to ask, so you can choose your perfect match.

Join us as we unravel the mysteries behind audits and case studies, and how to recognize a genuine agency versus those who are simply making empty promises. We'll also dive into why it is ESSENTIAL to own your ad account whether you're working with an agency or not. We'll equip you with the tools to spot red flags during sales conversations and give you a realistic view of what to expect. Don't fall into the traps – go into your sales call prepared and ready to choose the perfect agency partner for your business's success.

0:00 Intro
5:00 Who Should Own the Ad Account? The Client or the Agency?
6:08 Look Out for Agencies Who Try to Retain Control of Your Account
13:47 How Agencies Act in Sales - Overpromising Results
24:03 Case Studies Can Be Misleading - Look for Ample Sample Size
23:45 Is More Budget Always the Solution?
37:15 Performance-Based Pricing- Pros and Cons
44:01 Gaming the System with Easy Wins Like Branded Traffic
44:19 Proper Attribution is Key - Look at Branded vs Non-Branded Leads
49:50 How Our Agency is Structured for Proper Incentives and Scaling
51:48 Wrap Up

Unlocking True Financial Freedom: David Richter's Game-Changing Profit First System

Tue, 10 Oct 2023 01:00:00 -0600

Real estate expert David Richter shares valuable insights on how to escape the profit desert and begin reaping the rewards of your hard work. Discover why most investors get stuck on the hamster wheel, doing deal after deal but still feeling financially strapped.

David outlines specific strategies to expand your margins, take charge of cash flow, and secure the income you merit. This rebel CFO shows you how to terminate unnecessary costs and fund the financial freedom you seek.

If you are ready to break free from the profit wasteland once and for all, be sure not to miss out on David's invaluable principles for building wealth and plugging financial leaks. The promised land is within reach - listen now to start your journey!

0:00 - Introduction

6:12 - David explains the profit first concept - taking profit off the top before paying expenses

10:15 - He set up 3 key "owner benefit" bank accounts: profit, owner's pay, owner's tax

15:10 - When to consider getting a part-time CFO for your business

20:40 - How David would advise on marketing budget as a CFO

25:48 - Managing cash flow with longer cycles in real estate

30:15 - Avoid cutting marketing spend when revenue dips

33:30 - What to do when your expenses equal 100% of revenue

40:00 - Typical net margins for wholesalers vs fix & flip companies

45:40 - Where to get David's book Profit First and cheat sheet

The Digital Gold Rush - Mining for Land Leads Online

Wed, 04 Oct 2023 03:00:00 -0600

Sick of sending direct mail to the same old list of prospects? Looking to break into an untapped market with way less competition? Then you need to listen up, because today we're pulling back the curtain on digital marketing for land deals.

Shannon and Brandon discuss how some clients are getting 10x the leads for a fraction of the cost compared to marketing houses. We'll talk ad copy tricks, lead sculpting tactics, and targeting strategies to filter for only the most qualified sellers.

Intrigued yet? There's a huge opportunity here, so tune in to learn how you can get in on the action!

1:35 - The Untapped Land Market

6:25 - Cost Per Lead

9:15 - Location Targeting

10:01 - Specifying Land Size In Ads

13:45 - Form Filters Leads On Key Criteria

14:52 - Lead Sculpting Teaches Google

17:04 - Targeting Relevant Keywords

18:28 - Cost Per Contract

20:40 - 10x More Leads Than Houses

22:30 - Try Land To Open A New Revenue Stream

From High School Dropout to National Wholesaling Godfather: Nick Perry

Fri, 29 Sep 2023 03:00:00 -0600

Are you tired of grinding it out locally, just hoping to someday "make it big" in real estate investing? Then you need to hear how the godfather of national virtual wholesaling, Nick Perry, scaled his business from 3-5 deals per month to 35-45.

He reveals the secrets to building a strong team, excelling in lead generation, and optimizing profits with strategic exit plans. Want to know how Nick invests over 7-figures in his education yet still parties on beaches in Mexico? Then tune in to learn his competitive mindset and commitment to relentless improvement.

0:00 - Introduction
2:04 - Nick's background
4:57 - Nick's early real estate journey
10:13 - The growth from 3-5 deals per month to 35-45 deals per month
13:10 - Nick's current business model
24:50- Why expand nationally vs dominate locally first?
32:45 - Approaching wholesaling for new investors
36:08 - Cash offer first, then pitch retail second
37:24 - PPC strategies: DIY vs agencies
41:33 - Pilot analogy for PPC management
43:39 - Outsourcing best practices
47:16 - What made the difference in Nick's life/business
49:09 - Nick's competitiveness and work ethic
50:06 - What's next for Nick's business
51:48 - Wrap up

Whether you're stuck at your day job or stuck doing tiny deals, this episode provides the blueprint to build a thriving nationwide virtual operation. The sky is NOT the limit!

Clicks or Leads? Navigating PPC vs. PPL

Tue, 29 Aug 2023 03:00:00 -0600

Are you tired of dealing with tire kicker leads? Wondering whether to opt for PPL or PPC advertising, all while trying to save time and money? Well, you're in the right place!

In this episode, Noah Parks joins Brandon Bateman for an in-depth discussion about when to use pay-per-lead (PPL) and pay-per-click (PPC) for real estate investor marketing. You'll discover insider tips on which platform consistently delivers the highest quality motivated sellers, based on your budget, goals, and timeframe.