Life Beyond the Briefs

The Firm-Building Lessons Behind a $100M Verdict | Ryan McKeen

Tue, 14 Jul 2026 04:00:00 -0400

Most lawyers see a $100 million verdict and think about the trial.

Ryan McKeen thinks about everything that had to exist before the trial ever started.

The team.
The systems.
The cash flow.
The experts.
The patience to carry a case for eight years without letting it break the firm.

That is why we are bringing this episode back.

In one of our most popular conversations on Life Beyond the Briefs, Brian sits down with Ryan McKeen to talk about what it actually takes to build a law firm that can handle serious cases.

Not the Instagram version.
The real version.

Ryan shares how he set an eight-figure goal before he even had a six-figure case, and what had to change inside his firm to make that goal possible. He talks about learning trial work, building a stronger team, investing in the right support, and creating a business that could survive the pressure of big litigation.

And the wild part?

Even after the $100M verdict, the case was not really over.

There was still the appellate process. Still uncertainty. Still the reality that big cases require stamina long after the headlines fade.

This episode is not just about winning a massive verdict.

It is about building the kind of firm that can take big swings without falling apart.

Ryan also gets into hiring, leadership, private equity, and why the middle of the legal market may get squeezed hard in the years ahead.

If you want bigger cases, better systems, and a firm that can handle real pressure, this conversation is worth revisiting.

Because big verdicts are not built in the courtroom alone.

They are built years before anyone stands up for opening statement.

Connect with Ryan

Best Era: https://bestera.com
LinkedIn: https://www.linkedin.com/in/ryanmckeen

____________________________________
Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Your Best Leads Are Already in Your Database | David Vicknair

Tue, 07 Jul 2026 04:00:00 -0400

Most law firm owners are obsessed with getting more leads.

More clicks.
More calls.
More traffic.
More ad spend.

But David Vicknair has a reminder that sounds simple, and maybe a little annoying because it is true:

Your best leads are probably already in your database.

We are bringing this episode back because it hit a nerve the first time around. And it makes sense. In a world where everyone is chasing the next platform, David is talking about something much less flashy and much more durable.

Staying in touch.

In this episode, Brian sits down with David to talk about how his firm thinks about marketing in one of the most competitive personal injury markets in the country. They get into TV, long-term brand building, and why dabbling in big marketing channels is usually just an expensive way to lose money.

But the heart of the conversation is the simple tool most firms ignore:

A real newsletter.

Not because it is trendy. Not because it is easy. But because it keeps you in front of the people who already know you, trust you, and might send the next great case your way.

David also talks about attribution disease, why perfect tracking is mostly a fantasy, and how to think about marketing without driving yourself insane trying to measure every single touchpoint.

If your marketing feels like a treadmill, this episode is a good reset.

Because sometimes the smartest growth move is not finding more strangers.

It is doing a better job staying connected to the people already in your world.

Connect with David:

Website: https://scottvicknair.com
LinkedIn: https://www.linkedin.com/in/david-vicknair-b7454321
Podcast: Overruled Podcast

Dan Kennedy’s Second Rule of Marketing: Build Your Moat Before Consolidation Hits | pt. 2

Tue, 30 Jun 2026 04:00:00 -0400

If Part 1 made you rethink your marketing, Part 2 is where Dan Kennedy gets practical.

And maybe a little uncomfortable.

We are bringing this conversation back because it was one of the episodes listeners loved most, and the timing feels even more relevant now.

This episode picks up live from the Great Legal Marketing Summit, where Dan and Ben Glass go deeper into the marketing moves most lawyers dismiss too quickly.

Direct mail.
Personal follow-up.
Real client engagement.
Offers that do not sound like every other law firm.
Systems that keep working after the first click, call, or consultation.

In a market where everyone is chasing the same digital tactics, Dan makes the case for doing the work your competitors are too lazy, too distracted, or too “modern” to do.

Then the conversation turns to something bigger.

Consolidation.

More money is moving into legal. Bigger players are buying attention, distribution, and market share. And for small and mid-sized firms, that changes the game.

You can either compete in the same noisy arena as everyone else, or you can build a moat.

A real one.

Dan talks about what makes a firm harder to copy, why borrowed trust matters, and why mastermind groups are not just networking events. Done right, they are places where smart firm owners trade tested ideas, avoid expensive mistakes, and keep moving while the market shifts around them.

If your marketing feels decent but fragile, this episode will make you think differently about what you are really building.

This is Part 2 of Dan Kennedy’s marketing reset.

Want the notes from this conversation and the rest of the Summit sessions? Grab them at glmsummitnotes.com

Dan Kennedy’s First Rule of Marketing: Stop Copying Your Competition | pt. 1

Tue, 23 Jun 2026 04:00:00 -0400

Most lawyers do marketing the same way.

They look at what every other firm is doing, copy the message, copy the offer, copy the ads, and then wonder why nobody notices them.

Dan Kennedy would tell you that is exactly the problem.

We are bringing this episode back because it was one of the conversations listeners loved most. And honestly, it is not hard to see why.

This is Part 1 of a two-part conversation from the Great Legal Marketing Summit, where Ben Glass and Dan Kennedy unpack one of the simplest and most uncomfortable rules in marketing:

Stop copying your competition.

Ben starts with the story of how he went from being a good lawyer with no real business training to discovering Magnetic Marketing through a long sales letter he almost threw away. He tested the ideas anyway. That decision changed the way he built his firm, attracted clients, and created a business that did not depend on blending in.

From there, Dan does what Dan does best. He cuts through the noise.

He explains why “all digital everything” can turn law firms into commodities, why the biggest advertisers are not always your biggest threat, and why intake is not just an administrative function. It is a sales conversation with someone who is overwhelmed, skeptical, and probably wishes they did not need a lawyer at all.

You will hear practical ideas around lead magnets, follow-up, positioning, and the “invited guest” concept. In other words, how to stop chasing prospects and start building a marketing asset that brings the right people toward you over time.

If your marketing feels expensive, noisy, and too similar to everyone else’s, this episode is worth revisiting.

And this is only Part 1.

In Part 2, Dan and Ben go deeper into building a moat before consolidation changes the game.

Want the full summit notes? Grab them at glmsummitnotes.com

Your Vacation Should Not Require a Laptop | Conrad Saam

Tue, 16 Jun 2026 04:00:00 -0400

Most law firm owners say they want freedom.

Then vacation starts.

The laptop comes out.
Slack gets checked.
A “quick email” turns into an hour.
And suddenly the business you built to create freedom is sitting right there at the hotel breakfast table with you.

That is why we are bringing this episode back.

In this conversation, Brian sits down with Conrad Saam of Mockingbird Marketing to talk about a simple test every firm owner should take:

Can your business run without you for four days?

Not forever. Not for a month. Just four days.

And if the honest answer is no, that tells you something.

Conrad walks through what had to change inside his own company so he could step away without everything falling apart. It was not about working harder. It was about building better structure, giving people real ownership, and learning to accept that someone else’s 80 percent might be better for the business than your 100 percent bottleneck.

They also get into legal marketing, AI, directories, and how law firm owners should think about shiny new trends without getting distracted by every headline.

But the real heart of this episode is simple.

Your firm should support your life.

It should not need you every hour of every day just to keep moving.

If your vacation still requires a laptop, this episode is worth another listen.

Connect with Conrad:

Mockingbird Marketing: https://mockingbirdmarketing.com/
LinkedIn: https://www.linkedin.com/in/conradsaam/

Your Law Firm Is Making Money. But Is It Actually Profitable? | Leah Miller

Tue, 09 Jun 2026 04:00:00 -0400

Most law firm owners know the feeling.

You are busy.
The cases are coming in.
The team is growing.
The bank account looks decent.

And somehow, you still do not feel fully in control of the money.

That is why we are bringing this episode back.

This is one of the most downloaded episodes of Life Beyond the Briefs, and it is easy to understand why. Leah Miller, founder of Firmly Profits and fractional CFO for law firm owners, explains law firm finances in a way that actually makes sense.

No accountant-speak. No shame. No pretending you should already know all of this.

Leah walks through the numbers every firm owner should understand if they want to build predictable profit instead of just hoping there is enough money left over at the end of the month.

She breaks down what to look for in your financial statements, how to think about expenses, why revenue alone does not tell the full story, and how to use your real numbers to build a budget that supports your goals.

Because the point is not to turn you into a CFO.

The point is to help you make better decisions.

How much can you afford to spend on marketing?
When can you hire?
Are wages eating too much of your revenue?
Are you actually paying yourself what you want to earn?

This is the kind of conversation every law firm owner needs to have sooner, not later.

If your firm is making money but you still feel like you are guessing, this episode is worth another listen.

Connect with Leah Miller

Website: https://firmlyprofits.com
LinkedIn: https://www.linkedin.com/in/leahlnmfinancial

Why Grassroots Marketing Still Beats Fancy Funnels | Tim Semeroth, Len Spada, & John Griffith

Tue, 02 Jun 2026 04:00:00 -0400

Most law firm owners are constantly being sold the expensive stuff.

SEO.
Paid ads.
Production teams.
Funnels.
Agencies.

And sure, some of that can work.

But this episode is about the kind of marketing that does not usually get sold from a stage because nobody is making a big commission from it.

Grassroots marketing.

This is a re-release of one of the most downloaded episodes of Life Beyond the Briefs, and it is easy to see why.

Brian sits down with Tim Semeroth, Len Spada, and John Griffith to talk about the practical, scrappy, community-based marketing that actually grows law firms.

Not theory. Not vague “build your brand” advice.

Real examples.

Len shares how he built deep trust in the Latino and motorcycle communities around Boston. John talks about using books, newsletters, referral lunches, and relationships to rebuild after a major shift in Tennessee workers’ comp law. Tim breaks down how his firm stays in front of past clients, referral sources, paralegals, and community groups in a way that compounds over time.

The big lesson here is simple.

You do not need to outspend everyone to grow.

You need to be visible. Useful. Consistent. And genuinely connected to the people and communities you want to serve.

If you are a solo or small firm owner trying to grow without lighting money on fire, this is one to study.

Because sometimes the best marketing is not the flashiest.

It is the stuff people remember.

Why Law Firms Are Getting Sued Over Their Own Marketing | John Henson

Tue, 26 May 2026 04:00:00 -0400

Most law firms assume their marketing is someone else’s problem.

The agency handles it.
The lead vendor handles it.
The intake team handles it.

Until the lawsuit shows up.

In this episode, Brian sits down with John Henson for a conversation that starts with TCPA compliance and quickly turns into something much bigger.

Because this is not really about regulations.

It’s about how little most firms actually know about where their leads come from, how their marketing vendors operate, and the amount of risk hiding inside systems they barely pay attention to.

John breaks down how law firms end up exposed without realizing it, why “more leads” can quietly become a liability, and how firms accidentally outsource responsibility while still being the ones left holding the bag.

And honestly, some of the stories in this episode are a little wild.

But underneath all of it is a bigger point.

As firms grow, complexity grows with them. More vendors. More automation. More moving parts. And if nobody is asking hard questions, things can go sideways fast.

If your firm is spending money on lead generation, intake, or marketing vendors, this episode is worth your attention.

Because the problem usually starts long before the lawsuit does.

Connect with John

LinkedIn: https://www.linkedin.com/in/john-h-henson/
Website: https://www.henson-legal.com/newsroom

How to Build a Reputation Without Owning the Firm | Will McCreight

Tue, 19 May 2026 04:00:00 -0400

Most lawyers think the only path to influence is starting their own firm.

Own the business. Put your name on the door. Build the brand yourself.

But what if that’s not true?

In this episode, Brian sits down with Will McCreight for a conversation about reputation, visibility, and building a meaningful career inside someone else’s organization.

They talk about the career advantages most professionals overlook, why relationships still matter more than people think, and how consistently showing up can completely change the trajectory of your career.

There’s also a deeper conversation underneath all of it.

About ambition. About patience. And about the difference between building a title and building a reputation.

Because the people who stand out in this industry usually are not the loudest people in the room.

They’re the ones who keep showing up, keep contributing, and keep building trust over time.

If you’ve ever wondered whether you need to start your own thing to build something meaningful, this episode might challenge that assumption.

Connect with Will

LinkedIn: https://www.linkedin.com/in/william-mccreight
Website: https://www.blusharkdigital.com/

What Happens When Your Legal Niche Gets Wiped Out? | Alexander Licznerski

Tue, 12 May 2026 04:00:00 -0400

Most lawyers assume their niche is safe.

Until one day… it isn’t.

A law changes. A rule shifts. And suddenly, the work you’ve spent years mastering starts to disappear.

That’s exactly what happened to Alexander.

He had a dream job. He was in the top tier of earners at one of the largest personal injury firms in the country, building his career around PIP litigation.

Then Florida tort reform hit.

And just like that, the pipeline dried up.

This episode is about what comes next when that happens.

We talk about the moment you realize the ground has shifted under your feet, the decision to walk away from something that was working, and what it really feels like to start over from scratch.

There’s no clean playbook here. No overnight success story.

Just the reality of rebuilding. Learning a new practice. Taking hits. And finding your footing again.

If you’ve ever thought your practice was stable, or if you’ve been quietly wondering what you would do if everything changed tomorrow, this conversation will stick with you.

Because the real question isn’t whether change is coming.

It’s whether you’re ready for it.

Connect with Alexander

LinkedIn: https://www.linkedin.com/in/alexander-licznerski/
Website: https://www.licznerskilaw.com/

The $20M Case No One Wanted | Sharif Gray and Gray Broughton

Tue, 05 May 2026 04:00:00 -0400

Most lawyers would have said no to this case.

No clear damages.
Messy facts.
A client with a complicated history.

Three firms already had.

Sharif Gray and Gray Broughton said yes anyway.

And that decision turned into a $20 million verdict.

But this episode isn’t really about the verdict.

It’s about the way they think.

We get into what it looks like to build a firm that doesn’t chase the easy, high-volume cases. A firm that is willing to take risks, invest time, and bet on cases that don’t fit the usual formula.

They walk through how this case came in, why they decided to take it, and how they proved damages without relying on the typical playbook of medical bills and diagnoses. There’s a moment where everything shifts. Where the case stops being about what’s easy to measure and starts being about what was actually taken from the client.

We also talk about trial strategy, focus groups, jury selection, and the mindset it takes to stand in front of a jury and say a number out loud with conviction.

If you’ve ever wondered whether you’re playing it too safe in your practice, this conversation will push you to rethink that.

Because the real takeaway here isn’t just about winning big cases.

It’s about building a firm that’s willing to take the kind of swings that make those outcomes possible.

Connect with Sharif and Gray

Sharif Gray
LinkedIn: https://www.linkedin.com/in/sharifgray
Website: https://www.graybroughton.com

Gray Broughton
LinkedIn: https://www.linkedin.com/in/gray-broughton-2a8a265
Website: https://www.graybroughton.com

If Throwing Money Isn’t the Answer, What Actually Works? | Conrad Saam and Gyi Tsakalakis pt. 2

Tue, 28 Apr 2026 04:00:00 -0400

So if throwing more money at marketing usually backfires… what actually works?

That’s where this part of the conversation goes.

Part 1 was about thinking differently. About stepping back and realizing that most lawyers aren’t struggling because they picked the wrong tactic… they’re struggling because they don’t have a clear way to evaluate what’s working in the first place.

Now we get into the messy part.

Gyi Tsakalakis and Conrad Saam start breaking down how marketing actually plays out in the real world. Not the clean version you hear on stage. The version where attribution is unclear, data can be misleading, and even “good” campaigns can quietly fail.

They talk about Google, agencies, AI, and the constant pressure to chase the next thing… and why that mindset usually leads to wasted time and money.

But this isn’t just a teardown.

There’s a shift that happens in this episode.

You start to see what to focus on. What actually matters. And how to think about marketing in a way that connects back to the kind of firm you’re trying to build.

It’s not simple. It’s not neat.

But it’s honest.

If Part 1 helped you see the problem more clearly, this one helps you start figuring out what to do about it.

Why Throwing More Money at Marketing Usually Backfires | Conrad Saam and Gyi Tsakalakis pt. 1

Tue, 21 Apr 2026 04:00:00 -0400

Most lawyers think their marketing problem is tactics.

Wrong platform. Wrong agency. Wrong strategy.

But what if the real problem is how you’re thinking about marketing in the first place?

This episode is a little different.

We’re taking you inside a live session from the Great Legal Marketing Summit, where Gyi Tsakalakis and Conrad Saam basically did what they do best… challenge everything lawyers think they know about growth.

It starts with origin stories. How they got into legal marketing. How they built their businesses. Why two competitors can still operate as “worthy rivals.”

But pretty quickly, the conversation turns into something deeper.

They break down why most marketing advice feels confusing, why lawyers struggle to make sense of what actually works, and why chasing tactics without context is a losing game.

There’s also a bigger theme running through all of this.

If you want a better firm, you don’t just need better marketing. You need better thinking.

Part 1 sets the foundation. Part 2 gets into the weeds.

If your marketing has ever felt like a black box, start here.

Stop Hiring Based on Vibes | Jay Henderson

Tue, 14 Apr 2026 04:00:00 -0400

Most law firm owners approach hiring like they’re trying to put out a fire with a garden hose.

You’re busy, the cases are piling up, and suddenly you realize you needed help months ago. So, you do what most of us do when we're desperate: you hire based on a "good vibe" and a resume that looks decent enough.

The problem is that most lawyers aren't actually good at hiring because they do it so rarely. It’s an expensive skill to learn by trial and error.

In this session from the GLM Summit, Jay Henderson hits the reset button on that entire process. He looks at your firm through a very specific lens: people, tasks, and systems. You can spend all year building perfect systems, but if the people running them aren't the right fit, everything is going to feel a lot harder than it needs to be.

Jay gets incredibly practical here. He explains why you need a "superstar profile" before you even think about posting a job ad, and how to write that ad so you attract actual talent instead of just anyone with a pulse.

One of the best parts of this talk is when he dives into the "gut check." We’ve all had that feeling that something is off with a candidate, but Jay explains why your intuition shouldn't be your entire strategy. He brings in tools, score sheets, and structured interviews to help you stop "selling" the job to the wrong person just because you ran out of questions to ask.

In this episode, you’ll learn:

Why your firm’s growth is limited by your "people part" and how to fix it
The exact steps to create a profile of what "good" actually looks like for any role
How to stop hiring based on desperation and start using a consistent process
Why your gut feeling is a great warning sign but a terrible hiring plan
How to avoid the "bad hire tax" that drains your time and bank account

If you want to build a firm where you actually enjoy showing up on Monday morning, you have to stop letting hiring problems become your full-time job. This episode shows you how.

Connect with Jay:

LinkedIn: www.linkedin.com/in/jaysrealtalent

Company: www.RealTalentHiring.com

Email: Jay@RealTalentHiring.com

The Future of Law Isn’t Less Human… It’s More | Dr. Cain Elliott

Tue, 07 Apr 2026 04:00:00 -0400

Everyone is talking about AI like it’s either the greatest thing ever… or the thing that’s going to replace lawyers entirely.

And honestly, both sides are missing the point.

In this episode from the GLM Summit, Dr. Cain Elliott breaks down what’s actually happening right now. Not the hype. Not the fear. What’s real, what’s changing, and what it means for how you run your firm.

There’s a moment early on where he shows the difference between older AI models and what exists today. It’s not a small upgrade. It’s a completely different level of capability. The kind that should make you pause for a second and rethink how you’re using this stuff.

But here’s where it gets interesting.

Instead of saying AI is here to replace lawyers, Cain flips the script. He makes the case that the firms who win are going to be the ones who use AI to handle the noise so they can double down on what actually matters. Judgment. Relationships. Guiding clients through decisions that aren’t black and white.

Because the truth is, the law has never just been about rules. It’s about people. And AI is not very good at being human.

You’ll hear:

Why AI judges would be a terrible idea and what that reveals about your role as a lawyer
How AI is changing marketing, intake, and client communication whether you like it or not
The biggest mistake lawyers make when thinking about AI
Why your clients might be more comfortable with this technology than you are

This episode is less about tools and more about perspective.

If you’ve been feeling behind, overwhelmed, or unsure how AI fits into your practice, this will help you see where things are actually going and where you still have the advantage.

And it might change how you think about your role moving forward.

How Lawyers Win Search In The Age Of ChatGPT | Jason Hennessey

Tue, 31 Mar 2026 04:00:00 -0400

If you’ve been hearing that SEO is dead, this episode is going to mess with your assumptions.

Because here’s the truth. The firms winning right now are not abandoning SEO. They’re doubling down on it. They’re just playing a very different game.

In this talk from the GLM Summit, Jason Hennessey pulls back the curtain on what’s actually working today. Not theory. Not guesses. Real strategies that are driving real cases. Including the kind of strategy that led one firm to invest over $100,000 a month in SEO… and why that bet paid off in a massive way.

But this isn’t just about big budgets.

Jason breaks down how ChatGPT and AI search are really choosing who shows up as “the best,” and why most lawyers are completely misunderstanding what’s happening behind the scenes.

You’ll hear:

Why AI search still relies heavily on traditional SEO
The concept of “topical authority” and why it’s becoming non-negotiable
What separates firms that dominate search from those that disappear
Simple, tactical things you can actually implement without a massive team

There’s a moment in this episode where you’ll probably realize that your current marketing strategy is either quietly working… or quietly failing.

Either way, you’ll know what to do next.

This is one you’ll want to listen to twice. And then hand off to whoever touches your marketing.

100 People Every Quarter: The Relentless Networking Strategy That Built Elise Buie’s Law Firm

Tue, 24 Mar 2026 04:00:00 -0400

Most lawyers try to grow their firm the same way. More ads. Better SEO. More hustle.

Elise Buie went a completely different direction.

Years ago, after her life was turned upside down and she had to rebuild from scratch in a new city, Elise didn’t have a big network, a fancy marketing plan, or a pipeline of clients waiting for her.

What she did have was a decision.

She was going to meet 100 people every single quarter. No matter what.

That simple commitment turned into something much bigger. It became a referral engine. A community. And eventually, a thriving law firm built around her life, not the other way around.

In this episode, Elise breaks down how that strategy actually works, what most lawyers get wrong about networking, and how she scaled her firm while raising six kids and refusing to sacrifice her freedom.

We also get into her philosophy of “people first, profit follows,” how she built a culture without “Eeyores,” and why unreasonable hospitality might be the most underrated growth strategy in law firm ownership.

If you are tired of chasing leads, burning out, or building a firm that feels more like a trap than a vehicle for freedom, this conversation will challenge how you think about growth.

Hit play and start building a firm that actually works for your life.

Connect with Elise

LinkedIn: https://www.linkedin.com/in/elise-buie
Website: https://www.elisebuiefamilylaw.com
Facebook: https://www.facebook.com/elisebuiefamilylaw

Burned Out and Underpaid? The Red Flags That Tell Lawyers It’s Time to Go Solo | Wendy Meadows

Tue, 17 Mar 2026 04:00:00 -0400

When lawyers think about going solo, the first reaction is usually fear.

What if I can’t find clients?
What if I mess up the business side?
What if leaving the firm is the worst decision I ever make?

But what if the bigger risk is staying?

In this episode, Brian sits down with family law attorney and solo practice coach Wendy Meadows to talk about the moment many lawyers quietly reach. The moment when you realize you are working harder than ever, bringing in real value to the firm, and somehow still feel stuck, underpaid, and out of control of your own career.

Wendy has helped countless lawyers make the leap into solo practice. Not with vague motivation or “just bet on yourself” advice. With a practical roadmap that starts before the resignation letter and carries through the first month of running your own firm.

In this conversation, Wendy breaks down the real red flags that tell lawyers it might be time to leave. Things like generating business but still only taking home a fraction of the revenue. Having ideas that could improve the firm but getting ignored. Or realizing that the traditional partnership path may never actually happen.

Brian and Wendy also talk about the nuts and bolts of launching a solo practice. The minimum tools you actually need to get started. How lawyers can build a client base before they even leave their firm. And why showing up authentically online might be the most underrated marketing strategy in the legal profession.

You will also hear an honest discussion about work life balance, why some lawyers stay solo forever, and how others build thriving firms after making the leap.

If you have ever wondered whether the traditional law firm model is really the only path forward, this episode might make you think twice.

Hit play and start imagining what your practice could look like on your terms.

Connect with Wendy

Websites
https://www.sparkleandgrit.com/
https://wendysmeadows.com/

LinkedIn
https://www.linkedin.com/in/wendy-sare-meadows-ba80285/

Facebook
https://www.facebook.com/profile.php?id=100072318214998

Instagram
https://www.instagram.com/wendy_s_meadows/

The Simple Marketing Tool Most Law Firms Ignore | David Vicknair

Tue, 10 Mar 2026 04:00:00 -0400

Most law firm marketing feels like a treadmill. Post more. Track more. Spend more. Hope the numbers behave.

David Vicknair is playing a different game.

He’s in one of the most competitive PI markets in the country, he’s three years into TV, and he still keeps coming back to the same “boring” foundation that most firms skip. Build your list. Stay in touch. Be memorable. Not with more noise, but with consistency.

In this episode, David tells the real story behind what’s working for his firm in New Orleans. We talk about the surprising world of TV advertising, why you have to commit for the long haul, and why dabbling is basically a donation to the market leaders.

Then we get into the move that makes a lot of lawyers squirm: a print newsletter and the effort it takes to manage it well. Not because it’s flashy, but because it compounds. It keeps you top of mind with people who already know you, trust you, and will send you the next call when it matters.

You’ll also hear David’s take on “attribution disease,” why perfect tracking is impossible, and the simple way he thinks about marketing health without going insane. Plus, a fun detour into organic content that doesn’t take itself too seriously, because nobody is searching for “seven things to do after a crash” until they’re actually in one.

If you want marketing that feels steadier, simpler, and more owned, this episode will click.

Connect with David

Website: scottvicknair.com
LinkedIn (he posts twice a week): www.linkedin.com/in/david-vicknair-b7454321
Podcast: Overruled Podcast

Second Rule of Marketing: Build a Moat Before Consolidation Hits | Dan Kennedy pt. 2

Tue, 03 Mar 2026 04:00:00 -0500

If Part 1 made you want to rethink your marketing, Part 2 is where Dan Kennedy gets dangerously practical.

This episode picks up live from the Great Legal Marketing Summit (October 2025) with Dan going deeper on the stuff most lawyers ignore because it feels “old school” or “too much work.” Direct mail. Personal follow-up. Real client engagement that does not look like every other firm’s same five ads and the same three landing pages. The kind of marketing that makes you the obvious choice because you are not playing the same game as everyone else.

Consolidation is coming. More money is moving into legal. More companies are buying up attention, platforms, and distribution. And that reality changes what “growth” even means for a small firm. You can either get swept into the noise, or you can build something durable with a strategy and a circle of people who are testing what works.

That’s where the conversation lands at the end. Dan talks about the value of mastermind groups, not as a trendy thing, but as a place to borrow the best experiments, skip expensive mistakes, and keep momentum when the market shifts. If you have been feeling like your marketing is fine but fragile, this episode will click.

Want the notes from this conversation and the rest of the Summit sessions? Grab them at glmsummitnotes.com.

First Rule of Marketing: Do The Opposite of Your Competition | Dan Kennedy pt. 1

Tue, 24 Feb 2026 06:00:00 -0500

Most lawyers market by looking around, copying what everyone else is doing, and hoping they can outspend the next firm.

Dan Kennedy thinks that is the fastest way to become invisible.

This is Part 1 of a two-part conversation from the Great Legal Marketing Summit (October 2025), where Ben Glass and Dan Kennedy dig into the core idea that built Ben’s firm in the first place: don’t do what everyone else does.

Ben opens with the story of being a good lawyer who had no clue how to run a business, then getting a long sales letter in the mail for Magnetic Marketing. He almost sent it back. Instead, he listened, tested the ideas, and it changed his whole trajectory.

From there, Dan gets practical and a little ruthless. He breaks down why “all digital everything” turns firms into commodities, why big-budget advertisers are not the real threat you think they are, and why your intake call is not an admin task. It is a sales conversation with someone who does not want to need a lawyer in the first place.

You will hear them talk lead magnets, follow-up systems, and the “invited guest” concept. How to stop chasing prospects and start building a marketing asset that attracts the right people, over and over, without burning your life down trying to keep up with 95 million posts a day.

If you have ever felt like your marketing is loud, expensive, and somehow still not working, this episode will feel like a reset.

Want the full summit notes? Grab them at glmsummitnotes.com.

Words Tell. Stories Sell: How Lawyers Build a Magnetic Brand | Kia Arian

Tue, 17 Feb 2026 04:00:00 -0500

Most lawyers think “brand” means a logo, a slogan, or some clever line about fighting for justice.

Kia Arian has a different take. In this GLM Summit talk, she starts with a story about being jealous of a squirrel and ends by showing you why your best marketing is not a gimmick. It is the part of you that has been there the whole time. Your story.

Kia breaks down why legal marketing keeps sounding the same, why reviews are not a brand, and why “experienced and compassionate” is basically invisible at this point. Then she walks through real examples of how lawyers uncovered a message that made the right people say, “Yep. That’s my lawyer.”

You will also hear how to stop trying to manufacture momentum in your marketing and instead build a message that feels true, clear, and easy to repeat. The kind that attracts the right-fit clients and quietly repels the tire kickers.

If you want the GLM Summit notes Brian mentions, you can grab them at glmsummitnotes.com

Connect with Kia:
LinkedIn: www.linkedin.com/in/kiaarian
Company: www.zinemarketing.com
Facebook: www.facebook.com/zinegraphics
X (Twitter): twitter.com/kiaarian_

How to Build a Firm That Can Handle a $100M Case | Ryan McKeen

Tue, 10 Feb 2026 04:00:00 -0500

Most lawyers say they want to “scale.”

Ryan McKeen has actually done it. The real kind. The kind where you build a firm that can take the punch of an eight year case, fund experts and animations, and still keep the lights on. The kind where a $100 million verdict is not a lottery ticket. It is the result of building the machine behind the scenes.

In this conversation, Ryan tells the story of chasing an eight figure goal when he did not even have a case worth six figures. He talks about what had to change to make that goal even possible, from the team, to the systems, to the way he approached learning trial work. Then he shares the part nobody tells you. Even after the verdict, the case is not “done.” He is still waiting on the appellate ruling, and the clock is ticking at about $9,000 a day in interest.

But the episode is not just a victory lap. It is a behind the scenes look at what it takes to build a firm that can handle big work without falling apart. We talk about why you cannot skip the reps, why “gut feel” is a terrible hiring plan, and why investing in your team is the highest leverage move most law firm owners refuse to make.

Then it gets spicy. Ryan breaks down what private equity is doing in legal, why the middle is going to get squeezed, and what smaller firms need to do to stay strong and stay different. Think local pizza place versus Domino’s, but with your clients and your career on the line.

If you want a clearer path to building a firm that can handle real cases, and still leave room for a real life, this one will hit.

Connect with Ryan

Best Era: bestera.com
LinkedIn: www.linkedin.com/in/ryanmckeen

How to Hire Great People and Keep Them | Jay Henderson

Tue, 03 Feb 2026 04:00:00 -0500

Hiring is one of those things most law firm owners do just often enough to get burned.

You are growing, the phones are ringing, the cases are coming in, and suddenly you are thinking, “We need help. Like yesterday.” And that is usually the exact moment you start making decisions based on vibes, a decent resume, and one solid interview. Brian says it best. Most of us are not great at hiring because we do it so rarely.

This episode is basically a reset button for the way lawyers hire.

Jay Henderson walks you through a simple lens that makes everything clearer: your firm is made of people, tasks, and systems. You can build great systems all day long, but the people are the ones doing the work. So if the people part is off, everything gets harder than it needs to be.

From there, Jay gets practical. He breaks down how to create a “superstar profile” for each role so you know what good actually looks like before you post the job. Then he shows you how to write a job ad that attracts the right candidate instead of everyone with a pulse. He talks score sheets, structured interviews, and how to stop defaulting into selling the job because you ran out of questions.

He also gives a gut check on gut checks. Pay attention when your instincts are warning you something is off, but do not let intuition be the whole strategy. Tools, testing, and a consistent process help you go in with your eyes open and avoid the bad hire tax.

If you are building a firm you actually want to show up to on Mondays, this is the episode that helps you stop hiring problems from becoming your whole personality.

Connect with Jay:

LinkedIn: www.linkedin.com/in/jaysrealtalent
Company: www.RealTalentHiring.com
Email: Jay@RealTalentHiring.com

The 4-Day Test: Can Your Business Run Without You? | Conrad Saam

Tue, 27 Jan 2026 04:00:00 -0500

If you have ever tried to take a long weekend and caught yourself “just checking Slack” from the hotel lobby… this one will feel personal.

In this episode, Brian sits down with Conrad Saam (Mockingbird Marketing) for a simple gut-check: The 4-Day Test. Can your business run without you? And if the honest answer is “not really,” Conrad doesn’t shame you. He just lays out what changed inside his own company so he could step away for a few days and not come back to chaos. Spoiler: it was not more hustle. It was better structure, real ownership, and getting comfortable with 80% done their way instead of 100% done your way.

You will also get a refreshingly grounded take on legal marketing right now. Conrad talks about why AI is still speculative, why most firms should not chase every new thing, and how he decides what is worth testing versus what is just shiny-object drama.

And yes, they go there on directories too. The conversation gets practical fast: what actually matters today, what Google “tells you” if you pay attention, and why citations and profiles can matter more than you think in an AI-shaped search world.

If you want a firm that supports your life instead of consuming it, hit play. Then ask yourself one question: would you pass the 4-day test?

Connect with Conrad:
Mockingbird Marketing: https://mockingbirdmarketing.com/
Linkedin: https://www.linkedin.com/in/conradsaam/

How to Turn Your Expertise Into New Clients with a Book (Live at GLM) | Michael Delon & Jonathan Hawkins

Tue, 20 Jan 2026 04:00:00 -0500

Recorded live at the GLM Summit, this episode of Life Beyond the Briefs brings together Michael Delon and Jonathan Hawkins to answer a simple question with big upside: how do you turn the expertise you already have into a book that actually brings in clients?

Michael walks through how busy professionals can create a book without locking themselves in a room to write for months, and how that book becomes a trust-building tool you can use in referrals, intake, and follow up. Jonathan shares the lawyer’s side of the story: what it is really like to go through the process, what changed in his practice once the book was in hand, and how he uses it with real clients instead of letting it collect dust on a shelf.

You’ll hear them dig into:

How to position your book so it speaks to the right clients
Simple ways to get your ideas out of your head and into a usable manuscript
Practical scripts and use cases for giving your book to prospects and referral partners
Common myths that keep law firm owners from ever getting started
Audience Q&A on niches like PI, bankruptcy, and tax resolution

If “write a book” has been on your someday list, this live GLM session will show you how to finally move it into the “this year” column and make it work for your firm.

Leaving the DA’s Office and Betting on Herself | Nana Knight

Tue, 13 Jan 2026 04:00:00 -0500

Most lawyers talk about leaving. Nana Knight actually did it.

In this episode, Nana walks through what it really looked like to leave the DA’s office, hang a shingle, and build a criminal defense firm from scratch. No big safety net. No waiting around for the “perfect time.” Just a clear bet on herself.

We talk about how her background as a prosecutor and JAG officer shaped the way she runs her firm, why confidence matters more than people admit, and what she focused on in the first year to get real traction fast. You’ll also hear how she built authority early with YouTube, referral relationships, and a book—while still doing the work and serving clients at a high level.

If you’re a lawyer thinking about going out on your own (or already did and feel a little stuck), this is one of those episodes that makes things feel possible again.

No hype. No buzzwords. Just a real conversation about building a practice you actually want to run.

Connect with Nana

Website: https://www.knightjustice.com

YouTube: Search Nana Knight Criminal Defense
LinkedIn: https://www.linkedin.com/in/nana-knight-19a9a2293

Want a copy of Nana’s book The Knight Advantage?
Visit her website and reach out through the contact page to request a copy.

Mastering Law Firm Money: How to Create Predictable Profit in 2026 | Leah Miller

Tue, 06 Jan 2026 04:00:00 -0500

This episode of Life Beyond the Briefs is a breakout session from the GLM Summit with Leah Miller, founder of Firmly Profits and fractional CFO for law firm owners. Leah started as a paralegal, worked her way up to firm administrator and CFO at a PI firm, and now helps firms around the country actually understand their numbers and build real profit on purpose.

If you have ever opened a profit and loss statement, stared at it, and quietly closed it again, this one is for you. Leah walks through the basics of law firm finances in plain language. She shows you how to read your financial statements, set a realistic budget, and use a few key benchmarks so you know if your expenses, wages, and marketing spend are in a healthy range. Then she connects it all back to something practical. How much you bring home, what it really costs just to keep the lights on, and how to build predictable profit instead of just taking money when it happens to be in the bank.

In this session, you will learn:

The three financial statements every firm owner should review each month and what numbers to focus on first
How to break your expenses into revenue driving, profit driving, and personnel so you can see where the money is actually going
Simple benchmarks for marketing, operations, and wages that help you spot when something is off
A straightforward way to build a budget using your real historical numbers and adjust it for your goals
How to plan for bonuses and growth hires so they are baked into the budget instead of last minute stress decisions

Leah’s goal is not to turn you into an accountant. It is to help you feel confident with your numbers so you can make better decisions, spot problems early, and pay yourself what you actually want to earn.

Connect with Leah Miller

Firm: firmlyprofits.com
Social: www.linkedin.com/in/leahlnmfinancial

How To Plan 2026 So You Actually Love It

Tue, 30 Dec 2025 04:00:00 -0500

The rush to “do more” is loud, but the quiet work of designing a year you actually want to live is louder. We break the high achiever cycle—always chasing 2x—by starting with gratitude, then building a plan that respects seasons of life, family, and the reality of running a law practice without becoming its prisoner.

First, we look back. Pull up your photos and calendar to build a 2025 highlight reel and remind yourself how much good you already lived. From that steadier place, we map the core “gardens” of life—business, finances, health, relationships, growth, adventure, and environment—and define what a true 10 out of 10 looks like in each. You’ll hear practical examples for setting clear metrics and feelings that prove progress, plus simple ways to capture weekly wins so momentum doesn’t get lost.

Then we choose a Masogi: one bold, year-defining challenge with a real chance of failure. Whether it’s your fastest marathon in a decade, that first million in revenue, or coaching your kid’s team, we show how to pick it, put it on the calendar, and make it public so accountability does its job. From there, we swap outcome obsession for activity excellence. You’ll get an easy growth cadence—one referral lunch, three handwritten notes, five thoughtful posts each week—and a health and relationship rhythm you can actually sustain. We focus on quarterly lifts for the lowest-scoring areas rather than trying to fix everything at once.

Finally, we talk time. Big rocks go on the calendar first—vacations, family events, races, retreats—so trials and tasks don’t swallow your life. If you run your firm, teach your team to guard their time, too. The law doesn’t have to be a pie-eating contest where the prize is more pie; the real prize is a rich life shared with people you love. If this resonates, follow the show, share it with a lawyer who needs permission to plan boldly, and leave a review with your 2026 Masogi.

Simple, Profitable Marketing for Law Firm Owners | Michelle Pippin & Johnine Clark

Tue, 23 Dec 2025 04:00:00 -0500

This episode of Life Beyond the Briefs is a breakout session from the GLM Summit featuring Michelle Pippin (founder of Women Who Wow / WoWX) and Johnine Clark, a Maryland family law and estate planning attorney who has built a busy, referral driven practice by getting very clear on who she serves and how she wants to work.

This is not a “do all the things” marketing talk. It is two women being straight with you about what actually brings in good cases and a sane schedule. Michelle shares how she turned about fifty bucks and a big idea into a seven figure business. Johnine walks through how she niched her practice, tightened her brand, and became the obvious choice for a specific kind of client without living on social media.

You will hear them get into:

How to build a real referral ecosystem instead of just hoping people remember you
Getting honest about your best clients and being okay that not everyone is a fit
Using micro niches so your ideal clients feel like you are talking directly to them
Creating “surround sound” visibility so your name comes up in rooms you are not in
Reusing and reshaping content you already have so marketing feels sustainable

It is candid, funny, and very real about money, motherhood, and being a woman who is serious about growing a law firm on her own terms.

Connect with Michelle Pippin

Website and visibility resources: www.womenwhowow.com
Social: www.linkedin.com/in/michellepippin

Connect with Johnine Clark

Law firm website: www.jnclarklaw.com
Social: www.linkedin.com/in/johnine-clark-86461178

Growth and the Good Life (Live Q&A with Ben and Brian)

Tue, 16 Dec 2025 04:00:00 -0500

What if the biggest threat to your law firm is not your competition, but the noise you let into your life and calendar?

In this live Q&A from the GLM Summit 2025, Brian and Ben reflect on what it really means to pursue growth and “the good life” as a lawyer. This is not a tactics-only conversation. It is about how you think, what you allow into your head, and how you design a practice that serves your life instead of swallowing it.

You will hear Brian and Ben talk about conferences, community, and why most of us go home with notebooks full of ideas and then change almost nothing. From there, he gets very practical about the next 90 days, how to close out the year strong, and how to plan for the future without lighting yourself on fire.

Inside this episode, we get into:

Turning conference inspiration into actual calendar commitments
Separating “noise” from inputs that really move your firm forward
Using 90 day plans to make 2026 less chaotic and more intentional
Blocking real thinking time so your firm is not run out of your inbox
Improving the velocity of money in an injury practice so you are not waiting forever to get paid

If you are a lawyer or law firm owner who wants both a profitable practice and a life you actually like waking up to, this one will hit home.

Hit play and use this as your own private debrief from the GLM Summit.

The 4 Numbers You Must Know Before Your 2026 Law Firm Planning

Tue, 09 Dec 2025 04:00:00 -0500

If you’re planning for 2026 without knowing your numbers, you’re not planning, you’re guessing.

In this solo episode, Brian breaks down the 4 numbers every law firm owner must know before heading into annual planning:

Average case value (including your zeros and how to handle those big outliers)
Cost to acquire a new client (and why messy QuickBooks are silently killing your clarity)
Total owner compensation (the real “am I winning?” number, not just revenue)
Wanted lead to client conversion rate (the lowest-hanging fruit in your firm)

If you’ve ever thought:
“I sign everyone I want to sign,”
“I’m spending ‘about right’ on marketing,” or
“I’m making okay money, but it doesn’t feel worth the stress…”

…then this episode is your wake-up call.

Brian walks you through how to use these four metrics to:

Build a firm you actually like showing up to on Mondays
Stay in the game long enough to build real wealth
Stop burning cash on marketing that doesn’t convert
Decide if you’re truly better off as an owner, or just self-employed and exhausted

No fluff. No guru talk. Just a practical, numbers-driven framework so you can walk into your 2026 planning retreat with confidence instead of vibes.

Hit play, grab a notebook, and start measuring what actually matters.

Bonus:
Want to steal notes from the latest Great Legal Marketing (GLM) Summit? Get them for free at: glmsummitnotes.com

7 Tax Moves Every Law Firm Owner Must Make Before December 31st (Live at GLM) | Adam and Jackie Williams

Tue, 02 Dec 2025 04:00:00 -0500

Dreading your next tax bill… but too busy running your firm to do anything about it?

In this special Breakout session live from the Great Legal Marketing (GLM) Summit, Adam and Jackie Williams of Pennywise Tax Strategies walk us through 7 smart tax moves every law firm owner should make before December 31st if you want to keep more and pay less.

You’ll hear how firm owners are legally:

Using the tax code to put more cash back in their pocket
Structuring their firm (and life) so they’re not tipping the IRS
Leveraging strategies like renting their home, paying their kids, and big-ticket deductions the right way
Moving from “reactive CPA” to proactive tax planning that actually supports their goals

This isn’t theory. It’s what Adam and Jackie are doing every day with lawyers who are tired of grinding more hours just to watch the IRS eat the upside.

Listen in, then grab the notes:
Want the session notes and key takeaways from GLM (plus other Summit sessions)? Download them here: https://www.glmsummitnotes.com/

When you see how much value you get just from the notes, you’ll understand why lawyers fly in every year for the GLM Summit to learn how to build a profitable firm and a life they actually enjoy.

Growing a Profitable PI Firm with Pods and KPIs | Hunter Garnett

Tue, 25 Nov 2025 04:00:00 -0500

When your intake gets sharper, everything else gets easier. In this episode, Brian sits down with Alabama injury lawyer Hunter Garnett to unpack how he builds teams that own outcomes, trains intake to convert without sounding scripted, and uses pods and clear scoreboards to drive profit. We get into hiring your next lawyer at the right time, ramping super-green assistants fast, onboarding experienced staff without chaos, and writing SOPs that people actually follow. Then we talk spend that makes sense. PPC, LSAs, and SEO. What to track. What to pause. How to match your marketing “spigot” to your capacity. Along the way, Hunter shares how community involvement brings better cases and how simple nurture turns past clients into superfans. Practical, candid, and built for operators who want results that last.

What you’ll learn

The intake roles and training that move conversions
How to structure pods, set scoreboards, and measure profit by team
A simple way to time your next hire and onboard to speed
The real-world economics of PPC, LSAs, and SEO for PI firms
Community and client-nurture plays that compound

Connect with Hunter

Email: hunter@gpinjurylaw.com
LinkedIn: linkedin.com/in/hunter-garnett-56895876
Firm: GP Injury Law (Garnett Patterson Injury Lawyers): huntsvilleinjurylawyers.com

The Young Lawyer's $500 Marketing Plan

Tue, 18 Nov 2025 04:00:00 -0500

Most lawyers think growth starts with paid leads, slick branding, or a pricey SEO retainer. We take a different path. This episode walks through a lean $500 marketing stack designed for brand new attorneys and fresh law firms that want to become findable, credible, and convertible—fast. You’ll hear the exact steps to build proof of life online, create an offer that beats “free consultation,” and follow up like a pro without handing your client experience to an AI bot.

We start with the essentials: own your name and your firm’s name as domains, set up a professional email, and publish a no-frills, mobile-first, one-page website where every button works. Then we move to the channels that matter most for local discovery—claiming your Google Business Profile, choosing the right categories, writing a human description, and posting images that actually tell your story. You’ll also learn why consistent social handles matter, even if you’re not posting yet, and how a bare-minimum presence supports word-of-mouth referrals who inevitably check you online.

From there, we show you how to stand out with a niche lead magnet—a short, useful book that trades real value for permission-based follow-up. Price it high on Amazon, give it away free on your site, and capture email, phone, and mailing address to continue the conversation. We dive into follow-up that wins: short emails, quick calls, and personal Loom videos that acknowledge what prospects truly worry about—medical bills, car repairs, time off work—so they feel heard. Finally, we map a 30-day plan to gather Google reviews at moments of delight, repurpose them for credibility, and set your practice on a path to scalable, cost-efficient client acquisition.

If you’re ready to build a practice you actually like showing up to on Monday, this framework gives you momentum without burning cash. Subscribe, share with a lawyer friend who needs a clean start, and leave a review to tell us which step you’re taking first.

Purpose-Driven Social Media for Modern Law Firms | LexSummit 2025 Breakout Session with Mike Rafi

Tue, 11 Nov 2025 04:00:00 -0500

Step into a packed breakout room at LexSummit 2025. The coffee is still warm, the questions come fast, and trial lawyer Mike Rafi is as candid as they come. This session is about social that serves a purpose. Not chasing viral hits, but speaking clearly to the people who might need you, and to the colleagues who might send you your next great case.

We start with the simple idea that wins on every platform: be useful. Mike walks through how he chooses a lane, why daily posting is easier than it sounds, and what a good 60-second video actually says. We talk about writing for clients and referrers at the same time, turning a website visit into a call through basic retargeting, and handling the occasional troll without losing your voice.

There is no fluff here. You will hear what has actually moved cases for modern firms. Short LinkedIn posts that build trust over time. Local stories that make your value obvious. Speaking gigs and bar journals that scale your reputation. Clear calls to action that turn attention into intakes. We close with a simple plan you can try this week: pick one platform, commit to two repeatable content types, and set up a small system that keeps you consistent when the docket gets loud.

Recorded live at LexSummit 2025. If this conversation helps, share it with the lawyer who keeps saying they will start posting tomorrow.

Law Firm Life Cycle Unpacked: Ethical Exits & the Equity Trap | Jonathan Hawkins

Tue, 04 Nov 2025 04:00:00 -0500

Ever drafted the “I’m out” email and saved it as “send after bonus”? In this episode, Jonathan Hawkins returns to talk about the messy middle of law firm life: when to leave, how to leave without stepping on landmines, and how to know if “partner” is a leap or a leash. We get into the kitchen-table talk at home, what you can and can’t say to clients before you give notice, and the quiet costs of equity that no one puts in the brochure.

We also dig into the parts owners whisper about: slowing down departures without playing games, conflict waivers when friends want to be partners, when to update the partnership agreement, and what M&A really looks like for smaller firms, especially in PI. If you’re plotting an exit or trying to keep your team from plotting theirs, this one will feel familiar and useful.

Jonathan’s new book, The Law Firm Life Cycle, is our guide throughout, with simple checklists and plain-English frameworks you can use the minute the episode ends.

Connect with Jonathan:

Book: The Law Firm Life Cycle: Counsel for Every Stage of Your Law Firm’s Journey — Paperback ISBN-13: 9781964046808 (Amazon paperback: https://www.amazon.com/dp/1964046807
• Kindle: https://www.amazon.com/dp/B0FT3K1WMY
• B&N: https://www.barnesandnoble.com/w/1148475106
Book landing page: https://www.lawfirmgc.com/law-firm-life-cycle/
Website: https://www.lawfirmgc.com/
LinkedIn: https://www.linkedin.com/in/jonathan-hawkins-law-firm-general-counsel/

If this episode sparks a decision, start with the book chapter on planning your exit, then replay the section on client communications and do the kitchen-table talk tonight. Your future self will thank you.

11 Client Communication Hacks | Gyi Tsakalakis & Jared Jaskot

Tue, 28 Oct 2025 04:00:00 -0400

Picture a new client on day 17. They signed last week. Their neck still hurts. Their inbox is quiet. The silence makes the story in their head louder. Did the firm forget me?

That moment is where this episode lives. From the first call through the first 30 days and beyond, Brian Glass sits with Gyi Tsakalakis and Abogado Jared Jaskot to map a simple system for better client communication and steadier client engagement. They show how to set client expectations on day one, why a real voice every 30 days calms anxiety, and how a welcome kit or closeout letter can anchor the relationship. You will hear where digital tools help and where they don’t. Chatbot for intake, sure. Automation for reminders and scheduling, yes. But the real wins come from mixing law firm technology with a human check-in that proves you are working the file.

If you care about legal marketing that feels like service, legal practice management that your team can keep, and a client experience that earns five-star reviews, this is your playbook. We cover using SMS over email when it fits, capturing preferences early, routing DMs back into your system, and building evergreen videos that answer common questions without repeating yourself. Keywords you will hear throughout: client communication, client expectations, digital tools, chatbot, automation, and the habits that make a modern practice run.

Recorded at Kaleidoscope 2025 by 8AM (formerly, Affinipay) with Brian, Gyi, and Jared.

Using AI to Make a Solo Practice Scalable | Carolyn Elefant

Tue, 21 Oct 2025 04:00:00 -0400

What happens when one of the original voices in solo law practice meets the cutting edge of AI?

At 8AM’s Kaleidoscope event, Brian sat down with Carolyn Elefant - legendary founder of MyShingle, author of Solo by Choice, and environmental justice attorney fighting Big Energy with bold strategy and even bolder tech.

In this conversation, Carolyn shares how she:

Turned a dot-com-era blog into a pipeline for high-value clients
Uses AI to decode 200-page rulings in minutes (and train new lawyers fast)
Created a playbook so effective, government agencies distributed it for her
Is building an AI-first law firm offshoot with scalability in mind

This isn’t your average solo practice story. It’s a deep dive into how to work smarter, build authority, and design a law firm that actually fits your life — not the other way around.

Whether you’re solo-curious, tech-savvy, or just sick of the billable grind, this episode will make you rethink what’s possible.

Hit play and get inspired by Carolyn’s unapologetic, future-facing approach to law.

Connect with Carolyn:
www.myshingle.com
LinkedIn: https://www.linkedin.com/in/carolynelefant/

Scaling Without a CFO Is Just ‘Creative Drowning' | Kelley Brubaker

Tue, 14 Oct 2025 04:00:00 -0400

You’ve hired the bookkeeper. You’ve got the tax pro. You’re making money. So… why does it still feel like you're flying blind and low-key drowning?

In this episode, Brian sits down with Kelley Brubaker, a Fractional CFO who’s been called the Numbers Whisperer for law firms, and not in a “look at this pretty P&L” kind of way. She helps firm owners ditch the chaos, decode the metrics that actually matter, and stop scaling their misery.

They get into:

Why your P&L is lying to you (and what to use instead)
The KPI trap most lawyers fall into (and how to escape it)
What “scaling” really means and why most firms do it backwards
When to stop DIY-ing your finances and hire a grown-up

If you’ve ever said “I just want to grow,” without knowing what the hell that means, this is your wake-up call!

Connect with Kelley:
🔗 LinkedIn
🌐 Profit Scale Thrive
📅 Book a Curiosity Call

Social Media Marketing for Lawyers: Should You Even Bother? | GLM Tribe

Tue, 07 Oct 2025 04:00:00 -0400

What’s the real return on all that time lawyers are spending posting on LinkedIn, Instagram, or YouTube?

In this special episode pulled from a recent GLM Tribe call, Ben Glass and Brian Glass have an honest conversation about what’s working, what’s not, and why social media might not be the magic bullet many lawyers are hoping for.

They share how they think about visibility, what role social media plays in their own firms, and what most lawyers get wrong about it. You’ll also hear how they balance short-form content, personal branding, referral building, and where they believe your next hour or dollar is best spent.

This isn’t about going viral. It’s about being seen, being trusted, and being intentional with your time and energy.

To learn more about how to grow a law practice that gives you more freedom, and to join the Tribe, visit https://www.greatlegalmarketing.com

Gray’s Anatomy of a Verdict: From Voir Dire to Victory | Sharif Gray

Tue, 30 Sep 2025 04:00:00 -0400

He left Big Law after 90 days to chase juries. Now Sharif Gray, Richmond trial lawyer and co-host of the RVA Trial Lawyers podcast, breaks down how authenticity (not interrogation) wins over jurors and drives real results in the courtroom.

We get into the hard stuff: valuing cases beyond medical specials and policy limits, the “speed-trial” mindset of cutting what doesn’t serve the story, and why parachuting in close to trial can actually sharpen your case. Sharif also shares a tough crime-victim matter that shows what accountability really looks like—and why some cases are worth saying “no” until it pays.

In this episode:

Make authenticity your unfair advantage in voir dire
Price pain and conduct—not just bills and limits
Speed-trial thinking: cut to win
Parachute-lawyering: fresh eyes, clearer themes
Build a career around trials vs. running the business
Get real reps (JAG, prosecution) when jury trials are scarce
Intake filters that find clients who want accountability, not just a check

Sharif’s Event
Voir Dire to Verdict 2025 — practical training from top trial minds. Proceeds support the Wounded Warrior Project.
Info & tickets: https://rvatriallawyers.com/events/

Connect with Sharif
LinkedIn: https://www.linkedin.com/in/sharifgray
YouTube (RVA Trial Lawyers): https://www.youtube.com/@RVATrialLawyers
Apple Podcasts (RVA Trial Lawyers): https://podcasts.apple.com/us/podcast/rva-trial-lawyers-virginias-trial-lawyer-podcast/id1669382040
Contact page: https://rvatriallawyers.com/contact-us/
Firm bio: https://graybroughton.com/team/sharif-gray/

Stop Being Polite… and Get Rude In Your Branding | Lee Rudin

Tue, 23 Sep 2025 04:00:00 -0400

Forget boring branding and forget trying to please everyone, this episode is about standing out, building trust, and boldly owning your space.

This week, Brian sits down with Lee Rudin, founder of RUDIN LAW and the brain behind the unforgettable “Get Rude” brand. If you’ve ever wondered how to create a law firm identity that clients actually remember and wear on a t-shirt, this is your playbook.

Lee shares:

Why polite branding gets you forgotten (and what to do instead)
How niche swag and grassroots engagement built his client base
The psychology behind bold legal advertising
What most firms get wrong about digital marketing
How he's managing cash flow and growth while scaling fast
And why your brand should repel as much as it attracts

He’s not selling gimmicks — he’s building real relationships and a brand that hits hard.

If you're tired of safe, bland, forgettable law firm marketing... it's time to Get Rude!

🎤 Connect with Lee Rudin:

Instagram / TikTok / YouTube: @GetRudeLaw
Facebook: RUDIN LAW
LinkedIn: Lee Rudin
Website: www.getrude.com
He's speaking at PIMCON in Scottsdale, October 2025. Don’t miss it!

Could Humor Make You More Hireable? | Jimmy Lai

Tue, 16 Sep 2025 04:00:00 -0400

What if the fastest way to grow your firm was not another ad, but a joke?
n this episode of Life Beyond the Briefs, Brian sits down with Jimmy Lai, an immigration lawyer with a fast-growing, empathy-first practice, to ask a simple question: Could humor make you more hireable?
From Taiwan to Oklahoma City, Jimmy’s story shows how culture, personality, and daily LinkedIn posts can turn strangers into clients and advocates.

You will learn:

How to use humor and empathy to lower client anxiety and increase conversions
A simple LinkedIn posting routine (PS and PPS) that builds trust and referrals
Why community beats cold outreach and how to build one that sticks
Smart ways to scale, including of-counsel partnerships, reviews, and operations that do not break
The immigration law nuances that make your intake truly client-centered

Hit play, grab a coffee, and steal the playbook for being memorable without being unprofessional.

Connect with Jimmy Lai
LinkedIn: https://www.linkedin.com/in/jimmylai-jdmba/

Free LinkedIn Growth Community on Skool
Free now. Becomes paid on September 20, 2025.
Learn posting frameworks, get content feedback, and join community accountability.
Join here: https://www.skool.com/unforgettable-professionals/about?ref=c82ba443bf884d888c5bb36e1705a4a0

Enjoying the show? Follow, rate, and review Life Beyond the Briefs, and share this episode with a lawyer who needs a nudge to post with personality.

Let Go to Grow: The 'Price' from 2 to 40 Lawyers | Seth Price

Tue, 09 Sep 2025 04:00:00 -0400

What if the thing capping your firm’s growth is you?

Seth Price scaled from 2 to 40 lawyers by making the move most founders avoid. He let go, then replaced himself with systems, A players, and data that compound.

In this episode, Brian and his friend Seth get specific about what actually works, not theory.

You’ll learn:

why speed to lead wins cases before your coffee cools
the first two hires that free your week and raise the bar
the core systems that run without you
what to automate and what should stay human
how local SEO and Google Business Profiles turn clicks into clients
the data rhythms and KPIs that keep a firm honest
where the legal market is shifting and how to position your practice

If your firm feels busy but not bigger, this is your blueprint to scale with less stress and more control.

Connect with Seth Price:
LinkedIn: https://www.linkedin.com/in/sethprice
Price Benowitz LLP: https://pricebenowitz.com/

Triple Your Law Firm's Referrals | Delisi Friday's CORE Method

Tue, 02 Sep 2025 04:00:00 -0400

Sick of pouring budget into ads that attract the wrong cases? In this episode, Delisi Friday breaks down a referral-first growth plan built on two pillars: better intake and the CORE method—Create Once, Recycle Everywhere. We get into the exact intake language that protects trust (“Who can we thank for the referral?”), the follow-up rhythm that keeps you top-of-mind, and how to turn one recording into weeks of credibility-building content without burning out your team.

You’ll learn:

The intake script that shortens time-to-retainer
How to map and prioritize your warm network (without feeling salesy)
CORE workflows to multiply content across channels in minutes
Simple touchpoints (think: thank-you notes, key-date reminders) that quietly drive repeat referrals

If you’re ready to replace random acts of marketing with a predictable referral engine, hit play—and share this with the partner who still thinks “more clicks” is the answer.

Stay tuned for Part Two, where we go deeper on building a durable pipeline that compounds.

Find Delisi Friday:
Website: FirstCallFriday.com
Email: delisi@firstcallfriday.com
YouTube: First Call Friday
Podcast: From Coffee to Cases with Delisi Friday

CMO = Chief Mental Officer?: Marketing as Teaching, Not Tactics | Cassidy Lewis

Tue, 15 Jul 2025 04:00:00 -0400

What does a real CMO do, and why do most law firms get it wrong?

In this episode, Cassidy Lewis, Chief Marketing Officer at Cooper Hurley and founder of the CMO Academy, breaks down why marketing isn’t about tactics or title inflation; it’s about teaching, strategy, and trust.

We talk about building in-house marketing teams that actually scale, how community marketing drives referrals, and why omnipresence is the name of the game in 2025.

If you’re tired of wasting marketing dollars and ready to lead with intention, this one’s for you.

Connect with Cassidy on LinkedIn: cassidythemarketer

Money Down the Drain: How Bad Phone Service Cost Us $18,000

Fri, 11 Jul 2025 03:00:00 -0400

Are you pouring marketing dollars into a leaky bucket? That's exactly what's happening at law firms with broken intake systems. As a personal injury attorney who has quadrupled my firm's revenue in just four years, I can tell you with absolute certainty: fix your phones before spending another penny on marketing.

In this eye-opening episode, I share the shocking story of how we fired our answering service within just 48 hours of hiring them—after they cost us $18,000 in potential revenue from a single mishandled call. When a potential client phoned at 10:05 PM explicitly asking to schedule a consultation, the answering service operator ignored her request for ten minutes until she hung up in frustration. With our average fee value of $18,000 per case, that single botched interaction was extraordinarily expensive.

The problem extends beyond answering services. Many firms create unnecessary barriers between themselves and ready-to-hire clients. Your staff must fundamentally believe that hiring your firm is the best possible outcome for someone with a legal problem. As I tell my team: "Nobody calls a plumber asking how to fix a toilet—they want the plumber to solve their problem." When potential clients reach out, they're raising their hand for professional help, not a DIY tutorial.

I share the simple but powerful phrase that transformed our intake process: "You sound like you need a lawyer, and I can help you." This straightforward approach helped us recover 25 cases (worth approximately half a million dollars) just by calling back people who had previously reached out but never signed with us or explicitly declined our services.

Before investing in more lead generation, ensure you have a clearly defined "deal box" of case criteria, staff who believe in your services, and an intake process that facilitates—rather than obstructs—the path to becoming your client. Your potential revenue is already calling; are you ready to answer?

The $500K Law Firm Question: Can You Walk Away for 3 weeks? | Chelsea Williams

Tue, 08 Jul 2025 04:00:00 -0400

You’ve hit $500K in revenue—but can your law firm run without you?

While Brian’s sipping aperitivos in Italy for three weeks, Chelsea Williams—the Money Whisperer behind Core Solutions Group—is here to break down what it really takes to create a firm that functions (and flourishes) in your absence.

In this episode, we unpack:

Why your bookkeeper ≠ your CFO—and why that matters
How to build a financial team that gives you freedom, not more work
What “Profit First” actually looks like in a law firm
How to stop guessing your ROI and start projecting with confidence
The mindset shift: it’s always—and never—about the money

If you're ready to stop grinding and start growing, hit play. Your future self (and your vacation calendar) will thank you.

🔗 Connect with Chelsea Williams & Core Solutions Group:
🌐 Website: yourcoresolution.com
📸 Instagram: @core_solutions_group
💼 LinkedIn: Core Solutions Group, Inc.
📘 Facebook: facebook.com/yourcoresolution
▶️ YouTube: @core_solutions_group

🎁 Free Resources for Law Firm Owners:
📘 Join the CFO Program
🎥 Watch the Free Masterclass
📥 Download the CFO Checklists

Revisiting Brian's 2025 Vivid Vision Statement

Fri, 04 Jul 2025 03:00:00 -0400

Have you ever wondered what would happen if you wrote down your most ambitious dreams and revisited them two years later? In this eye-opening episode, I pull back the curtain on my "Vivid Vision" exercise—a powerful three-year life design framework that has quite literally transformed both my law practice and personal life.

Walking through my December 2025 vision that I originally created in 2023, I provide a brutally honest assessment of what materialized and what didn't. The revelation? While I missed many of my financial projections (hitting $5 million instead of $8 million in firm revenue), nearly everything that truly matters manifested exactly as written—from creating a self-sustaining practice with outstanding client care to finding our forever home with space for family and an outdoor oasis.

This episode isn't just about my journey; it's a masterclass in intentional life design for lawyers who want to build practices aligned with their deepest values. You'll learn why three years is the perfect planning horizon, how to create your own vivid vision, and why sharing it widely creates powerful accountability. Most importantly, you'll discover that when you focus on designing the life you truly want rather than chasing arbitrary revenue targets, extraordinary things happen.

If you're tired of showing up to a practice that drains rather than fulfills you, this episode offers a proven pathway forward. As I share from my beach house in Italy during a three-week family vacation (yes, that was in my vision too!): "You will be surprised at how much of this shit actually comes true if you just write it down."

Ready to design a practice you genuinely look forward to on Mondays? Listen now, then create your own Vivid Vision. I'd be honored to read it and provide feedback—just leave out the numbers, because as I've learned, they're the least important part of the equation.

From Ghostwriter to Growth Driver: Storytelling That Attracts Cases, Clients & Credibility | Jacob Molina

Tue, 01 Jul 2025 04:00:00 -0400

You don’t need a niche practice—or a marketing department—to grow on LinkedIn. You just need better stories.

In this episode, Jacob Molina shares how solo and small firm lawyers can turn everyday conversations, client wins, and even tough calls into content that builds trust and drives business. We talk about why the client should be the hero, how to get out of your own head, and why visibility beats vanity metrics every time.

If you’ve ever said “I don’t know what to post,” this one’s for you.

Connect with Jacob on LinkedIn: linkedin.com/in/molinajacob
Or visit storyleads.io to learn more.

Maximize Your Practice: When Referring Cases Pays Better Than Handling Them

Fri, 27 Jun 2025 03:00:00 -0400

Lawyers are leaving significant money on the table by stubbornly handling cases outside their expertise when referrals could generate higher profits per hour with zero risk. This eye-opening episode breaks down the surprising economics of legal referrals through the lens of a recent case where I wrote a six-figure check to an out-of-state attorney for essentially making one phone call.

When an attorney from Texas contacted me about a Virginia crash case, he declined my offer to handle it for a referral fee. Instead, he spent 20 months struggling with unfamiliar law before finally sending it my way just before the statute of limitations. After settling for $925,000, I wrote him a check exceeding $100,000. Had he referred it immediately, he would have earned the same amount with virtually no work while avoiding potential malpractice exposure.

The math becomes clear: your return on time skyrockets when you focus exclusively on cases within your geographic and subject-matter expertise. I share multiple examples of general practitioners who mishandled "simple" injury cases by missing immunity issues or incorrectly identifying corporate defendants, inadvertently creating legal malpractice claims more valuable than the original cases.

This philosophy extends beyond case management into personal finance and life planning. Just as I've stopped investing in real estate requiring active management, preferring limited partnerships with slightly lower returns but dramatically higher returns on my time, our firm has abandoned expanding into new practice areas. We've found cultivating strong referral relationships delivers superior results while preserving focus on our core expertise.

With my oldest son turning ten—marking the halfway point of his time under our roof—I'm increasingly aware of how precious time truly is. Are you optimizing your practice to maximize both profit and personal fulfillment? The highest hourly rate you'll ever earn may come from having the wisdom to know which cases to send away.

Subscribe now for more insights on building a law practice you actually enjoy showing up to on Monday.

What If Your Law Firm Ran Like a Startup? | Manny Griffiths

Tue, 24 Jun 2025 04:00:00 -0400

What can a law firm learn from a tech startup?

In this episode, I sit down with Manny Griffiths, CEO and co-founder of Hona, to talk about how his journey, from selling pest control door to door to building a 67-person legal tech company, is full of lessons for law firm owners looking to grow without burning out.

We talk about:

The real-world use cases for AI in law firms (including after-hours lead capture)
Why “automate the redundant to empower the personal” is more than a catchy phrase
How to hire and fire with clarity, and why doing both faster might save your culture
What pain journaling is, and how it’s boosting settlement values for personal injury firms

Manny also opens up about Hona’s early days: working out of his basement, building a sales team through a window, and how venture capital changed their growth trajectory.

Learn more about Hona’s VoiceAI and connect with Manny here:
🔗 Hona on LinkedIn: linkedin.com/company/honasoftware
👋 Manny Griffiths: linkedin.com/in/manny-griffiths/

🎧 Tap play to learn how startup thinking can unlock your firm’s next chapter.

When Should Your Law Firm Hire a Marketing Director?

Fri, 20 Jun 2025 03:00:00 -0400

Every growing law firm reaches a crossroads where the founding attorney can no longer juggle every role. The marketing director decision becomes unavoidable, but timing and selection make all the difference between transformative growth and costly disappointment.

When should you hire a marketing director? The answer might surprise you: now, or at least as quickly as possible. A dedicated marketing professional creates a powerful multiplier effect – while you handle cases and client meetings, they ensure your pipeline stays consistently full. The right marketing hire doesn't just cover their salary; they generate significant returns that compound over time.

Most small firm owners struggle with relinquishing control of marketing. We started our firms because we wanted more than just practicing law – we wanted to build something, learn business skills, and wear multiple hats. But this mindset creates problems when hiring marketing talent. Your first marketing hire rarely comes with comprehensive expertise, and neither do you. The solution? Experiment with fractional relationships first, bring your marketing person to educational events where you're learning, and develop their skills alongside your own.

Creating an effective hiring process means developing a clear ideal candidate profile, prioritizing attitude over specific skills, and asking revealing questions during interviews. Try these: "What are you currently reading or listening to?" "What would a previous employer say was your worst quality?" Watch how candidates explain topics they're passionate about, then compare their enthusiasm when discussing previous marketing work. This reveals whether they genuinely know what they claim to know.

Remember to respect title progression – don't call your entry-level marketing hire a "Director" or "CMO." They must earn those titles through demonstrated competence and leadership. Your ultimate goal should be building a firm that doesn't collapse without your daily presence – one where you can disappear for three weeks knowing everything will continue running smoothly.

Ready to transform your marketing approach and build a firm that works for you rather than the other way around? Join us at the Great Legal Marketing Summit on October 23-25 in Washington DC – bring your marketing director! Get tickets at glmsummit.com.

Family First: The Millionaire Dad Who Built Legacy Around His Kids | Mike McCarthy

Tue, 17 Jun 2025 04:00:00 -0400

Most entrepreneurs say they’re building for their family… but their calendar tells a different story.

In this episode, Brian sits down with Mike McCarthy—real estate entrepreneur, co-founder of GoBundance, and creator of FAMBUNDANCE, a mastermind for entrepreneurial families. Together, they dive into what it truly means to design your life around your values, not your workload.

Mike shares how he stepped away from the hustle culture and chose a path centered on intentional leadership, present parenting, and lasting legacy. He introduces the concept of the "enough number," helping high-achievers define how much is actually enough to live well without burning out.

This episode isn’t just about productivity. It’s about reclaiming your time, protecting what matters, and building a life that works for your whole family.

You’ll learn:

How to calculate your “enough” number and create true work-life alignment
Why mentorship that stings a little can lead to your biggest breakthroughs
How FAMBUNDANCE helps families grow together through shared values
What a purpose-driven calendar really looks like

Plus, Mike shares the best thing he’s done recently with his son, and why choosing experiences over excess may be the smartest business decision you make.

Want to learn more about Mike and his work?
📲 Instagram: @gomikemccarthy
🌐 GoBundance: gobundance.com
🌐 FAMBUNDANCE: fambundance.com

Escape Plan: The Lawyer's Guide to Moving On Without Burning Bridges

Fri, 13 Jun 2025 03:00:00 -0400

At the year's midpoint, many attorneys find themselves contemplating their career path - distant enough from their last bonus but not yet focused on the next one. This critical juncture prompts the fundamental question: "Is this where I want to be?" Drawing from both personal experience and observations as a firm owner, I explore the delicate art of recognizing when it's time to move on and executing that transition with professionalism and integrity.

The markers of career dissatisfaction often appear gradually. While everyone experiences challenging days or weeks, consistent unhappiness over months signals it's time for change. I recommend implementing a simple system to track your professional satisfaction, evaluating factors like compensation alignment, work-life balance, colleague relationships, client satisfaction, intellectual stimulation, feeling valued, and organizational direction. When multiple areas consistently disappoint, it's time to explore new opportunities.

Leaving a legal position requires careful planning and execution. I advocate providing generous notice (4-6 weeks minimum) while simultaneously preparing financially for potential immediate termination. The most successful transitions involve proactive case management, clear client communication, and thorough documentation that allows seamless continuity of representation. Even when departing, maintaining professional bridges creates possibilities for future collaboration and referrals, while burned bridges permanently limit opportunities.

Have you contemplated a career change recently? What signals would indicate it's time for you to move on? I'd love to hear your thoughts in the reviews or connect directly through my website. And if you're enjoying these Friday solo episodes, or would prefer different content, please let me know - your feedback shapes the podcast experience!

Why “Client Happiness” Beats SEO Every Time | Brittany Green

Tue, 10 Jun 2025 04:00:00 -0400

Forget SEO. Forget paid ads. What if the real key to law firm growth is… client happiness?

In this episode of Life Beyond the Briefs, Brian sits down with Brittany Green, co-founder of Best Era Law Firm Consulting, to talk about building a values-driven, relationship-first law firm that actually feels good to run.

Brittany went from being a "Client Happiness Director" at a small firm to co-creating The Way—a simplified, people-first operating system for small firms who want freedom, fulfillment, and financial clarity.

Inside this episode:

The grassroots beer-at-a-hockey-game referral that led to a $100M case
Why she swapped a “10-year vision” for a 5-year destination
How “The Way” creates structure without suffocating solos
Why branding isn’t a logo—it's culture
What makes a firm the wrong fit for Best Era
How to train your team without becoming their full-time babysitter

This episode is a must-listen for any lawyer who’s done with hustle culture and wants to build a law firm that works for their life—not the other way around.

More from Brittany Green:

Learn more about Best Era Law Firm Consulting: https://bestera.io/
Explore the Para Era paralegal training program: https://mailchi.mp/bestera.io/paraera
Listen to The Way podcast: https://podcasts.apple.com/us/podcast/the-way-with-best-era/id1760546831

If you’re ready to stop chasing metrics and start creating meaning—hit play now.

KPI Mastery: Simplifying Your Law Firm Metrics for Real Growth

Fri, 06 Jun 2025 03:00:00 -0400

The quest for clarity in law firm metrics can feel overwhelming – staring at spreadsheets filled with numbers, wondering what actually matters, and questioning whether you're tracking the right things. But what if you could distill the noise down to just a handful of metrics that genuinely move the needle for your practice?

This eye-opening exploration of key performance indicators cuts through the complexity that typically surrounds law firm analytics. Whether you're a solo practitioner or leading a multi-lawyer team, you'll discover how tracking fewer metrics – not more – leads to greater clarity and better decision-making. We reveal how Ben Glass Law achieved 4X growth by focusing on a streamlined dashboard of numbers that tell the real story behind their success.

At the heart of effective metrics tracking lies a counterintuitive truth: simplicity outperforms complexity every time. We share practical strategies for determining which numbers truly deserve your attention, how to work backward from revenue goals to identify the metrics that predict success, and the game-changing approach of assigning metric ownership to team members. This distributes accountability throughout your firm and empowers your team to solve problems before they ever reach your desk.

You'll learn how to avoid being fooled by small sample sizes, establish clear criteria for what you're measuring, and implement systems that track case velocity – revealing bottlenecks in your processes that directly impact profitability. We also demystify calculating your true cost to acquire clients, explaining why improving your intake process might be the fastest path to reducing that number and boosting your bottom line.

Ready to transform how you track, measure, and improve your law firm's performance? Join us to discover the metrics that actually matter and the systems that make tracking them nearly effortless. The path to predictable growth starts with knowing your numbers – but only the right ones.

AI Can Read Your Clients Better Than You Can | Paul Bamert

Tue, 03 Jun 2025 04:00:00 -0400

Why do clients leave bad reviews even when you win their case?

In this episode, Brian chats with Paul Bamert, VP of Marketing at Case Status and a speaker at the upcoming Great Legal Marketing Summit. They dig into the real reason law firms struggle with client satisfaction — and why the legal industry is way behind when it comes to measuring it.

You’ll hear:

Why communication — not results — drives most one-star reviews
How AI can now predict client sentiment without a single survey
The terrifying truth about law firm security risks (750,000+ breaches!)
And what Paul means by “the martini test” — and why your firm might be failing it

Paul also shares what he’s building with the CX Summit, what excites him about law firm transformation, and why happy clients are your biggest growth asset.

🔗 Connect with Paul & Case Status:
🎧 www.casestatus.com/podcast
📲 www.linkedin.com/company/casestatus
📈 Get on the list for the CX Report + CX Summit info: www.casestatus.com

The Only Five Marketing Things Your Law Firm Needs

Fri, 30 May 2025 03:00:00 -0400

Want to transform your law firm's marketing without chasing endless tactics? Discover the five fundamental systems that create sustainable, profitable growth - regardless of your practice area.

Marketing a law firm shouldn't require constant platform-hopping or tactic-chasing. The truth is simpler: five core systems form the foundation of effective legal marketing, and most firms are missing at least one crucial piece of this puzzle.

The first pillar is a robust client attraction system that goes beyond generic "call now" buttons. While this works for some immediate-need cases, it misses a significant segment of potential clients still gathering information. By offering valuable lead magnets like downloadable guides or books, you capture contact information while establishing expertise. As one client memorably put it, "We hired you because you wrote the book."

But attraction means nothing without conversion. The shocking reality? Most firms could increase their client base by 15-40% without spending an additional dollar on advertising - simply by improving phone skills and follow-up procedures. When we called back six months of "ghosted" prospects, we signed 25 new cases in a single month - triple our usual rate. Gold is hiding in your database.

The remaining systems focus on leveraging existing relationships: systematically collecting online reviews (and repurposing them creatively), cultivating client evangelists through personalized appreciation, and developing professional referral networks that deliver cases at a fraction of direct-acquisition costs.

The math is compelling: While Google ads might cost $2,500-3,000 per case acquisition, targeted referral marketing can generate multiple cases monthly for significantly less investment. The question becomes: where should your next marketing dollar go?

Ready to implement these systems in your practice? Start small, but start today. The resulting framework will generate quality leads while maximizing your marketing ROI, creating a firm you genuinely enjoy showing up to on Mondays.

Unlocking the Sales Value of Your Law Firm | Jonathan Hawkins & Ed Alexander

Tue, 27 May 2025 03:00:00 -0400

Looking to accelerate your law firm's growth? Forget the slow grind of traditional marketing. Firm acquisitions might be your smartest strategic move.

In this eye-opening conversation from the 2024 Great Legal Marketing Summit, attorneys Ed Alexander and Jonathan Hawkins—who have closed 24 law firm deals since January 2023—reveal why buying an existing practice delivers faster growth, instant client acquisition, and remarkable ROI potential of 33-40%.

We're facing an unprecedented moment: as baby boomers retire, $5.1 trillion in business value (including countless law practices) will change hands. For forward-thinking attorneys, this creates extraordinary opportunities to acquire established revenue streams and apply superior business systems for dramatic growth.

The speakers break down everything you need to know about law firm transactions: which types of firms are most valuable, how valuations actually work, what makes a practice truly sellable, and real deal structures they've used to close successful transactions. They distinguish between "process firms" (high-volume, systems-driven), "relationship firms" (ongoing client engagement), and "brain surgery firms" (bet-the-farm matters)—each requiring different acquisition approaches and commanding different values.

Whether you're looking to grow through strategic acquisition or preparing your own firm for eventual sale, this episode delivers crucial insights about maximizing value. You'll learn why the less owner-dependent your practice is, the more valuable it becomes, and why starting exit planning 5-10 years in advance gives you the runway to build a truly valuable asset.

Ready to transform your growth trajectory or create a valuable asset you can monetize down the road? This conversation gives you the roadmap to make it happen. Subscribe now and discover why the most successful attorneys are thinking beyond marketing to build practices they can truly capitalize on.

Why Clients Choose You: Unique Selling Propositions for Lawyers

Fri, 23 May 2025 03:00:00 -0400

Your unique selling proposition isn't about legal brilliance or technical skill—it's about understanding why clients choose you over everyone else, including doing nothing at all.

Most lawyers recoil at the concept of creating a unique selling proposition. "We're all the same," they say, pointing to identical services across their practice area. But as this episode reveals, standing out doesn't require reinventing legal services—it's about claiming and communicating what you already do in ways competitors haven't.

Through compelling examples from both inside and outside the legal industry, we explore how companies like Domino's Pizza, Zappos, and Coors built market dominance not by being fundamentally different, but by being the first to make aspects of their service explicit promises to customers. Similarly, law firms can differentiate by focusing on client experience, post-retainer engagement, and consistently communicating their process in client-friendly language.

The most powerful insight? Your unique selling proposition is simply the "because" when someone asks your client why they chose your firm. It's not about being unique—it's about giving clients clarity on what matters most to them. By examining the services you're already providing and identifying which ones speak directly to your ideal clients' needs, you can craft marketing that resonates without changing anything about your practice. Whether it's making the process "drop-dead simple" for busy professionals or promising exceptional responsiveness, the opportunity to stand out exists for every law firm willing to claim it.

Ready to develop your own standout marketing? Check out Renegade Lawyer Marketing at renegadelawyermarketing.com and join us at the Great Legal Marketing Summit this October to transform how potential clients see your practice.

Squeeze Every Ounce Out of Life: Permission to Design Your Legal Career

Tue, 20 May 2025 03:00:00 -0400

What if you could transform your law practice by first transforming how you view yourself? In this electrifying keynote from the Great Legal Marketing Summit, renowned mindset coach Lee Milteer challenges lawyers to see themselves as the heroes they truly are.

"You've got to decide that you're going to squeeze every ounce of juice out of this life," Milteer declares, setting the stage for a profound exploration of how our internal beliefs shape our external reality. Drawing from her fascinating personal journey—including being mistakenly detained as a spy in Israel where a lawyer became her hero—Milteer delivers practical wisdom for attorneys seeking more fulfillment and success.

The presentation dives deep into the difference between fixed and growth mindsets, revealing how the way we talk to ourselves literally programs our future. Milteer offers powerful techniques like writing goals in past, present, and future tense simultaneously to trick your brain into believing success has already happened. She introduces the concept of five essential "currencies" we must manage wisely: mental, physical, emotional, spiritual, and financial energy.

Most importantly, Milteer positions lawyers as "alchemists" and "warriors" capable of transforming both their own lives and their clients'. She demolishes the myth that we need permission to pursue our dreams, urging listeners to stop accepting the "crumbs of life" when they deserve the whole loaf. Through specific morning rituals, daily affirmations, and strategic visualization practices, she provides a roadmap for reclaiming personal power.

Whether you're struggling with burnout, seeking greater profitability, or simply wanting to fall back in love with your practice, this episode delivers the mindset shifts needed to design a legal career that energizes rather than depletes you. Ready to transform your relationship with your work? Listen now, then join us at the upcoming Great Legal Marketing Summit this October 23-25. Get your tickets today at glmsummit.com.

Three Takeaways from the Hona Disrupt Conference

Sat, 17 May 2025 03:00:00 -0400

Technology should empower—not replace—meaningful client connections in the legal profession. At Hona's Disrupt Conference, the prevailing wisdom wasn't about using AI to minimize client interactions, but rather leveraging automation to create more time for genuine human connection. As Josh Sanford of Lexamica powerfully stated, the goal should be to "waste more time on the phone with clients" so that when critical decisions arise, they trust your guidance.

The most innovative law firms are implementing strategic approaches to enhance client touchpoints. Attorney Ethan Ostroff has introduced a dedicated scheduler position focused solely on client contact and document collection. This overseas virtual role significantly increases client communication, which consistently correlates with better case outcomes and satisfaction. When clients feel connected to their representation, they follow medical recommendations more consistently and ultimately leave more positive reviews—regardless of the case result.

Automation tools are evolving to support deeper client relationships. Hona's platform now offers regular push notifications asking clients about experiences that won't appear in medical records. This accomplishes multiple goals: clients document relevant information in real-time rather than trying to recall details months later; attorneys gather richer case data; and there's a clear record of client engagement. Similarly, implementing early TBI screening helps identify symptoms clients might not initially report to doctors, potentially strengthening case documentation.

A critical insight for any law firm: stay current with your existing technology stack before purchasing new solutions. Products continuously evolve after purchase, and firms often miss valuable new features simply because no one is designated to maintain regular contact with account representatives or attend product updates. The functionality you need may already be available in tools you're paying for.

As the legal landscape evolves with AI and automation handling routine tasks, firms that differentiate themselves through empathy and relationship-building will thrive. The future belongs to lawyers who leverage technology to handle mechanical aspects while dedicating their newly available time to the human elements of legal practice that truly matter to clients.

Looking to grow your practice? Join us at the Great Legal Marketing Summit (October 23-25 in Fairfax, Virginia) where experts like Dan Kennedy, Jay Berkowitz, Jason Hennessey, and more will share cutting-edge strategies for law firm growth. Grab your tickets at glmsummit.com and position your firm for success in this rapidly changing legal landscape.

Fired After Asking for a Raise? Now She Runs Law Firm Marketing Departments Nationwide

Tue, 13 May 2025 03:00:00 -0400

Tifiny Swedensky shares her expertise as a fractional CMO for law firms, revealing the essential roles, strategies, and metrics needed to build an effective marketing department that consistently delivers results.

• The six key roles every growing law firm marketing department needs
• Why having a dedicated intake manager is critical for converting leads
• How to structure a smaller four-person marketing team for maximum effectiveness
• The importance of consistent weekly marketing tasks like social posts, newsletters, and content
• Why output beats perfection in legal marketing
• How to properly allocate your marketing team's time (50% routine tasks, 10% data, 40% unique initiatives)
• Why attribution in marketing is often misleading
• Top marketing strategies for 2024 including Facebook retargeting, local service ads, and community events
• Essential marketing tools and technologies for law firm marketing departments
• The value of marketing director mastermind groups for sharing ideas and resources

Grab your tickets for Tif’s event at special pricing for LBTB listeners here: https://www.sharpcookiedev.com/sharp-marketing-seminar-glm/

Visit sharpcookiemarketing.com to learn more about Tiffany's marketing director mastermind program and marketing audits for law firms.

Building a Client-Centered Law Practice

Fri, 09 May 2025 03:00:00 -0400

What if I told you the secret to delivering exceptional client experiences in your law firm isn't working harder—it's working smarter through thoughtful automation? In this eye-opening presentation from the HONA Disrupt Festival, Brian Glass shares how his Virginia-based personal injury practice achieved 400% growth by combining cutting-edge automation with deep human connection.

When COVID-19 hit, the traditional client engagement model collapsed overnight. No more in-person consultations. No more handshakes. Just voices on phones and faces on screens. For many firms, this created a devastating disconnect with clients. But for Brian's team, it sparked an innovation opportunity: using technology to become more human, not less.

Brian pulls back the curtain on his firm's client journey, contrasting "good automation" that feels warm and anticipatory with "bad automation" that feels cold and transactional. The difference is striking. From personalized video messages that address clients' unspoken fears to "shock and awe" welcome boxes that arrive at clients' homes within days of signing, these touchpoints create the emotional foundation for trust throughout the case lifecycle.

The most powerful insight? Clients don't judge law firms primarily on case results—they judge them on communication. A staggering 50% of malpractice claims involve communication failures, not competency issues. This explains why a firm can secure an objectively excellent settlement yet still receive scathing reviews if the client's emotional journey wasn't properly managed.

Brian's approach has yielded not just remarkable growth, but something even more valuable: clients who feel genuinely cared for during one of life's most stressful experiences. By automating the redundant, his team maximizes the personal, creating space for the empathy that distinguishes exceptional client service from merely adequate representation.

Ready to transform your practice through automation that enhances humanity rather than diminishes it? Discover how to create systems that free your mental bandwidth for the high-value work only you can do, while still delivering the consistent, caring communication your clients crave.

Can a Family Law Firm Be Human, Scalable, and Profitable All at Once? | Jonathan Merel

Tue, 06 May 2025 04:00:00 -0400

What happens when a burned-out litigator walks away from the courtroom—not to retire, but to build something better?

In this episode, Brian Glass sits down with Chicago-based attorney Jonathan Merel, who left a toxic law firm with no business plan, a second baby on the way, and a recession looming—just to prove he could build something human, modern, and meaningful. Sixteen years later, he leads a thriving 20-attorney practice that's redefining what family law can look like.

Jonathan shares the exact mindset shifts that took him from solo grinder to law firm CEO, how hiring a divorce coach transformed his client experience, and why emotional burnout is the silent killer in legal careers. From talent retention and marketing mistakes to automation, AI hesitations, and managing client expectations, this conversation pulls back the curtain on what it really takes to scale with soul.

If you’ve ever felt torn between practicing law and building a business—or wondered if it’s possible to grow without selling your sanity—this episode is your permission slip to think bigger.

To learn more about Jonathan or connect with his firm, visit www.merelfamilylaw.com or find him on LinkedIn: Jonathan Merel

Pee on the Electric Fence (But Just Once)

Fri, 02 May 2025 03:00:00 -0400

Trial lawyer Brian Glass shares his framework for continuous professional improvement through intentional post-trial reflection and documentation. This approach has helped him learn from nearly 100 trials while avoiding repeated mistakes, and it can be adapted for any profession seeking strategic growth.

• Document basic case information including jurisdiction, judge, opposing counsel, and numeric outcomes
• Analyze what went right, what went wrong, and what surprised you
• Determine if surprises were due to inadequate preparation or truly unexpected events
• Identify specific learnings and tactics to try differently next time
• Maintain this documentation as a reference for similar future cases
• Share relevant past results with clients to provide objective guidance on case value
• Apply this framework to any professional context, not just law

If this has been helpful, please hit subscribe and share this with one other lawyer you know. One-to-one shares are the main way this show grows since we don't do advertising.

Would You Turn Down $200K to Take a $35K Job? | Patrick Hagen

Tue, 29 Apr 2025 04:00:00 -0400

Most lawyers chase prestige. Patrick Hagen chased freedom—and found it in a $35K clerkship, a debt-free JD, and a few well-timed LinkedIn posts.

Patrick is a business litigator, a father of four, and the kind of lawyer who built his brand not through networking dinners or late-night emails—but by hitting publish on LinkedIn at 5AM.

In this episode, he joins Brian to share how walking away from a $75K salary to attend law school debt-free gave him the freedom to clerk for peanuts, build autonomy in Big Law, and design a career that fits around his family—not the other way around.

They get into:

Why most lawyers are missing a massive opportunity on LinkedIn
The hidden power of legal writing as a personal brand
How law students should think about opportunity cost and clerkships
What work-life balance actually looks like inside a 1,000-lawyer firm

This conversation is proof that you can play the game—but you don’t have to lose yourself in the process.

Connect with Patrick on LinkedIn: www.linkedin.com/in/hagenlaw/

Red Flags and Redlines: Why Some Clients Need to Go

Fri, 25 Apr 2025 03:00:00 -0400

Ever had that client who makes your stomach knot every time their name appears in your inbox? The one whose case you've kept far longer than you should have? You're not alone.

Today I'm tackling my number one client tip for attorneys, and it's not what most expect. Forget marketing strategies or case valuation techniques – the most crucial skill is learning to "rip the bandaid" by terminating problematic client relationships promptly and professionally. This seemingly simple action can save you years of frustration, wasted energy, and needless stress.

Through personal experience (including some painful lessons), I share the three critical red flags that signal potential client issues: inconsistencies between client reports and medical records, the client who complains about everyone they encounter, and the excessive editor who doesn't trust your professional judgment. These early warning signs almost always intensify rather than improve with time.

The decision to terminate a client relationship is never easy. We fear the phone won't ring again, or we've already invested too much time, or perhaps worst of all – the client is genuinely nice. But maintaining these relationships past their natural conclusion inevitably leads to regret. As one colleague bluntly asked after I finally terminated a particularly difficult client: "What took you so long?"

Whether you're a seasoned attorney or just starting your practice, mastering when to say goodbye to clients who aren't the right fit is essential for your professional longevity and personal wellbeing. Remember, there are plenty of clients who will value your expertise and guidance – and plenty of other attorneys who might better serve those you let go.

Have you faced this challenge in your practice? Share your experience, subscribe to the podcast, and pass this episode along to a newer attorney who hasn't yet learned this crucial lesson. Your future self will thank you.

Would You Hire You?: The Secret to Smarter Hiring | Jay Henderson

Tue, 22 Apr 2025 04:00:00 -0400

Would you hire you?
That’s the uncomfortable but powerful question at the center of this episode—and it just might change the way you build your law firm team forever.

This week, Brian sits down with Jay Henderson, performance coach, hiring expert, and the brain behind Real Talent Hiring. With over 50,000 assessments under his belt, Jay breaks down what most law firms get completely wrong about hiring.

We’re talking about how to assess judgment—not just experience—the secret to interviews that reveal the real person, why your culture is either attracting or repelling top talent, and how to flip the script so that candidates are chasing you, not the other way around.

If you’re tired of hiring people who check all the boxes but still don’t perform, this episode is for you.

Want to dive deeper into Jay’s work or get your hands on his new book?
Jay is offering free copies of The Lawyer’s Guide to Hiring Superstars. To request one, simply email him at jay@realtalenthiring.com —no charge, no shipping.

To learn more about Jay’s hiring assessments and how he helps law firms build high-performance teams, visit www.realtalenthiring.com.

What Successful Law Firm Owners Obsess Over

Fri, 18 Apr 2025 03:00:00 -0400

What separates thriving law practices from struggling ones isn't always what you'd expect. Drawing from our firm's recent EOS quarterly meeting, I'm peeling back the curtain on the three critical obsessions that drove our personal injury practice to grow by over 400% in just five years.

The first revelation might surprise you: most law firms think they have a marketing problem when what they really have is a sales problem. We've become relentlessly focused on our sales process, ensuring our team genuinely believes we offer the best solution and communicates that conviction to potential clients. This obsession extends to regular call reviews, script refinements, and streamlining the signing process—all of which dramatically improve conversion rates without spending an extra dollar on marketing.

The second game-changer has been our fanatical approach to client experience. We recognized the dangerous gap that forms when firms are hyper-responsive during acquisition but seemingly disappear afterward. Our solution includes welcome boxes arriving within 48 hours of signing, automated yet personalized status updates, and a carefully orchestrated communication schedule. The result? Clients never wonder what's happening with their case because we've already told them. This approach generates authentic five-star reviews without gimmicks or manipulation.

Our third obsession might be the most pragmatic: making it ridiculously easy for insurance companies to pay us. By understanding adjuster workloads and organizing our demand packages with crystal clarity, our files naturally rise to the top of their stacks. This collaborative rather than obstructionist approach accelerates settlements and maximizes outcomes. Interestingly, this contrasts with our long-term disability practice, where a more confrontational style sometimes proves necessary—highlighting that there's no one-size-fits-all approach to law firm success.

What would you say you obsessed over if looking back on your perfect law firm years from now? Take some time this weekend to reflect on the obsessions that could transform your practice into exactly what you want it to be.

LinkedIn’s Yoda: How to Post for Growth | Tony Albrecht

Tue, 15 Apr 2025 04:00:00 -0400

What happens when a trial lawyer burns the boats, leaves litigation behind, and builds an entire business by posting on LinkedIn?

In this episode of Life Beyond the Briefs, Brian sits down with Tony Albrecht—former litigator, founder of Contender, and the go-to ghostwriter for trial lawyers who want to grow their influence online without sounding like everyone else.

Tony shares his personal journey from asbestos defense to digital storytelling, including the moment LinkedIn clicked and changed the trajectory of his career. Together, they unpack what it really takes to build a personal brand as a lawyer in today’s attention economy—and why most attorneys are still playing the wrong game when it comes to content.

Inside this conversation:

The surprising upside of consistent posting (even when no one’s watching)
The 1-5-10 Method Tony teaches lawyers to build visibility, trust, and relationships
How to use content to generate demand—not just leads
The difference between being a funnel and being a magnet
And why the most powerful form of marketing might be the one you can’t measure at all

Whether you’re brand new to LinkedIn or already posting but feeling stuck, this episode is a tactical, mindset-shifting guide for showing up with more clarity, consistency, and confidence.

Where to find Tony Albrecht:

Connect on LinkedIn: https://www.linkedin.com/in/tony-albrecht
Explore ghostwriting and bootcamps: https://contenderllc.com
Read In the Creative Arena: https://www.amazon.com/Creative-Arena-Creativity-Building-Future/dp/1735605824

If you’re a lawyer ready to market with meaning—and stop hiding behind a headshot—this conversation is your call to action.

How Grassroots Marketing Skyrockets Law Firm Growth | Tim Semeroth, Len Spada, & John Griffith

Fri, 11 Apr 2025 03:00:00 -0400

Grassroots marketing offers powerful, low-cost strategies that enable law firms to connect authentically with their communities and enhance referral networks. By engaging with local organizations, sending personalized communications, and creating meaningful relationships, law firms can achieve sustainable growth without the need for hefty advertising budgets.

• Grassroots marketing as a vital strategy for law firms
• Importance of personalized outreach and newsletters
• Community engagement through scholarships and events
• Building referrals via partnerships with local businesses
• Authentic branding and client trust as foundational elements
• Reaping substantial ROI through creative grassroots initiatives
• Sharing success stories and informative content on social media
• Fostering a culture of community involvement within the firm

Get your tickets to the 2025 Great Legal Marketing Summit Here.

Inside a Coaching Call | To Leave My Firm or Stay?

Tue, 08 Apr 2025 04:00:00 -0400

You’re 20 years into your legal career… and something feels off. Do you stay where it’s safe — or finally bet on yourself?

In this episode of Life Beyond the Briefs, Brian sits down with a mystery guest — we’re calling him Mr. X — for a raw, unscripted coaching call. Mr. X is stuck between two paths: leave his firm and build something of his own, or join another practice with the promise of future equity.

But this conversation isn’t just about business. It’s about autonomy, mental health, and what it really means to take control of your future.

If you’ve ever asked yourself:

Should I go out on my own?
What if I make the wrong choice?
Is it too late to design a life I actually want?

Then hit play. This one’s for you.

I Filled Out a Case Connect Form & Did an Intake

Fri, 04 Apr 2025 03:00:00 -0400

The digital marketing landscape for lawyers has fundamentally changed, and small law firms are feeling the squeeze. Large multi-state firms have discovered a profitable formula: automate backend processes, offshore what they can, and reinvest those savings into increasingly aggressive advertising campaigns. The result? Client acquisition costs have skyrocketed to $2,400-$3,000 per case – an unsustainable model for most small practices.

At the center of this transformation are companies like Case Connect, flooding social media with deceptive advertisements promising "Harvard-level AI" that can instantly calculate settlement values while explicitly telling viewers to avoid "greedy lawyers." These misleading campaigns create unrealistic expectations while simultaneously undermining the perceived value of legal representation. What happens when a potential client fills out one of these forms? They're quickly connected with a law firm using carefully crafted intake scripts designed to sign cases within minutes – even on weekends – often charging premium contingency rates of 40% to offset their enormous marketing expenses.

For solo practitioners and small firms that can't match this "speed-to-lead" approach, competing in the digital arena has become nearly impossible. The sustainable path forward isn't trying to outspend these marketing behemoths but rather doubling down on what small firms do best: building relationships, fostering community connections, and providing exceptional client service that naturally generates referrals. By focusing on creating remarkable experiences rather than chasing the latest marketing trend, small firms can build practices that aren't vulnerable to the whims of search algorithms or dependent on increasingly expensive digital advertising. Discover how to position your firm to thrive in this challenging landscape while maintaining your professional integrity and building a practice you genuinely enjoy.

Your Small Law Firm by 2030: Offshore, Optimized, or Obsolete? | Gabriel Stiritz

Tue, 01 Apr 2025 04:00:00 -0400

It’s April Fools’ Day—but what you’re about to hear is no joke.

The legal industry is facing a quiet revolution. AI tools are writing demand letters. Offshore teams are handling case management. And some of the biggest personal injury firms in the country are pulling in $25,000 per case—while still struggling to turn a profit.

So what gives?

In this episode, Brian Glass sits down with Gabriel Stiritz, founder of Lexamica and one of the sharpest minds in legal tech and strategy, to answer the question that’s on every small firm owner’s mind:

What will your law firm look like in 2030—and will it even exist?

Together, they unpack the rise of cost compression, the ethics of passing AI expenses onto clients, and why operations—not just marketing—now make or break your business. Gabriel also shares why Big Law’s playbook might not be worth copying, and how small firms can win by staying scrappy, service-oriented, and deeply rooted in their communities.

If you've ever wondered whether it’s worth chasing scale, if 40% fees are sustainable, or how to compete in a market increasingly owned by hedge funds and software… this conversation is your roadmap.

This isn’t just a forecast—it’s a challenge. And the time to rethink your strategy is now.

Press play to hear what’s coming—and what to do about it.

Connect with Gabriel:
Follow Gabriel Stiritz on LinkedIn or learn more about Lexamica at lexamica.com

Prospect Pipelines: Creating Marketing that Speaks to Every Stage of Client Awareness

Fri, 28 Mar 2025 03:00:00 -0400

We explore the concept of the "prospect pipeline" and how lawyers can create marketing that addresses potential clients at every level of awareness and interest – from those who don't even realize they have a legal problem to those ready to sign a retainer agreement.

• The five levels of market awareness from Gene Schwartz's "Breakthrough Advertising" and how they apply to legal marketing
• How to create content that addresses clients at each stage of awareness
• Tips for creating effective social media videos without perfectionism getting in the way
• Ways to differentiate your law firm beyond claiming to be "the best"
• Why systematic lead follow-up is crucial and how it can double your case signings
• Tools for streamlining your content creation: Descript, Opus Pro, and Vista Social
• The importance of tracking your leads and implementing follow-up systems

If you're struggling with implementing these strategies or want personalized guidance, check out theglmtribe.com or reach out directly via LinkedIn to explore a 60-day trial of our membership program.

Jason Hennessey Shares SEO Mastery for Attorneys

Tue, 25 Mar 2025 03:00:00 -0400

Today’s episode delves into the powerful journey of transforming a law firm website into a revenue-generating asset through SEO. With actionable insights from Jason Hennessey, we explore core strategies, challenges, and the patience required for success.

• Discussion of essential SEO components: relevancy, popularity, integrity
• Highlights initial low performance and gradual improvement of birthinjurylawyer.com
• Insights into the critical role of content quality and keyword alignment
• Understanding the importance of a well-planned link-building strategy
• Digital PR campaigns as a successful strategy for gaining media attention
• Encouragement for listeners to take actionable steps in their SEO efforts
• Emphasis on the power of persistence and continuous learning in SEO

If you're keen to change your digital marketing game, follow the strategies outlined in this episode!

Strategy vs. Tactics: Brian’s SHOCKING Answer

Fri, 21 Mar 2025 03:00:00 -0400

This episode focuses on the return of the Great Legal Marketing Summit and how it empowers lawyers to overhaul their approach to marketing and practice management by emphasizing the importance of strategy. We discuss strategies for managing a law firm effectively, the significance of aligning professional ambitions with personal values, and how to create an engaging client experience.

• Introduction to the upcoming Great Legal Marketing Summit in 2025
• Importance of merging marketing tactics with long-term strategies
• Discussion of lawyer burnout and overwork
• Emphasis on knowledge-sharing in the legal community
• Understanding the concept of “zone of genius” for sustainable practices
• Need for timely responses in client intake processes
• Encouragement for lawyers to assess personal and professional goals
• Introduction to the mastermind group and its membership benefits

Should You Start a Podcast? Lessons from ‘Lawyers in the Making’ | Nate Crespo

Tue, 18 Mar 2025 04:00:00 -0400

What if law school wasn’t the only way to break into the legal industry?

Nate Crespo was all set to take the traditional path—ace the LSAT, get into law school, and become a lawyer. But after scoring a 151, he started questioning whether that was the right move. Instead of following the script, he picked up a mic and launched Lawyers in the Making, a podcast that explores the unique and unexpected journeys into the legal profession.

Now, with over 100 episodes under his belt, Nate has built a platform that’s opened doors he never imagined—sponsorships, networking with top legal professionals, and even inspiring others to start their own podcasts. And the best part? He did it all before ever stepping foot in a law school classroom.

In this episode, Nate shares:

Why he pressed pause on law school to chase real-world opportunities
How his podcast helped him land sponsorships and build powerful connections
The no-excuses formula for starting a podcast with just a mic and an idea
Why consistency, not talent, is the real key to success in content creation
His bold vision for live networking events that bring law students, lawyers, and legal tech professionals together

If you’ve ever questioned whether there’s another way to succeed in the legal world—or wondered if a podcast could be your secret weapon—this episode will change the way you think about career paths and opportunity. Tune in now.

3 Constraints EVERY Law Firm Faces (and How to Solve Them)

Fri, 14 Mar 2025 03:00:00 -0400

Brian Glass shares the three primary constraints that prevent law firms from growing: leads, sales, and production—and why solving them one at a time is crucial for scaling from $1M to $5M in revenue.

• Most law firms think they have a leads problem, but actually struggle with sales
• Front desk staff and paralegals often undermine sales by not believing in your value
• Ghost call testing reveals even top firms have serious intake conversion issues
• Properly trained sales staff should build trust and share success stories about similar cases
• Implementing automated follow-up sequences through CRMs like Lead Docket increases conversion dramatically
• Answering calls live in-house increases sign rates by 14% compared to web forms or answering services
• Standardizing case processes with clear timelines compresses case duration and improves cash flow
• Regular client contact (monthly phone calls) helps identify treatment gaps and opportunities to increase case value
• Paid lead generation works but is expensive ($2,500-$3,000 per client vs $1,600 through organic methods)
• Capital constraints usually result from trying to solve all three problems simultaneously

Get Brian's new book "Renegade Lawyer Marketing" for just the cost of shipping at renegadelawyermarketing.com to learn how to build a practice that attracts clients at $1,600 acquisition cost.

How to Be the Go-To Lawyer in Your State (Like Tim from Iowa)? | Tim Semelroth

Tue, 11 Mar 2025 04:00:00 -0400

What if your law firm became as recognizable as a top sports team?

Tim Semelroth, Iowa’s only board-certified truck accident lawyer, joins Brian to reveal the branding, marketing, and community engagement strategies that took his law firm from three attorneys to seventeen—and made him the go-to lawyer for catastrophic truck accident cases in Iowa.

Inside this episode, you’ll learn:
✅ Why personal branding (like Tim’s “Tim from Iowa” strategy) is a game-changer.
✅ How diversifying practice areas protects against legal industry shifts.
✅ The SEO genius behind MockTrial101.com and how it builds powerful backlinks.
✅ How “underpriced attention” in sports marketing helped Tim outmaneuver competitors (hello, Caitlin Clark 🏀).
✅ The #1 mistake lawyers make when speaking at conferences—and how to turn every speaking gig into new referrals.

Tim’s not just building a firm—he’s building a brand that sticks. If you’re serious about scaling your practice, securing better cases, and making an impact in your community, this episode is a must-listen.

🎧 Hit play now and start building the firm of your dreams!

👉 Want to connect with Tim?
📩 Email: tsemelroth@fightingforfairness.com
🌐 Website: MockTrial101.com | FightingForFairness.com
📱 LinkedIn: Tim Semelroth

The REAL Secret Behind Law Firm Growth

Fri, 07 Mar 2025 03:00:00 -0500

Discover the core truth behind law firm success. It’s not about tactics; it’s about personal development and growth. Understand how chasing the right goals can lead to transformative changes in your practice.

• The importance of personal development in law firm growth
• The hard truth about achieving your financial goals
• Strategies to foster a growth-oriented mindset

If you're finding value in our content, please take a moment to share this podcast with someone who might benefit, subscribe, and leave us a rating and review.

The Rise of a Phoenix Law Firm: Mark and Alexis Breyer’s Blueprint

Tue, 04 Mar 2025 03:00:00 -0500

Mark Breyer shares his inspiring journey of transforming a small law firm into a thriving practice with over 160 employees. The conversation highlights the significance of strategic marketing, strong team culture, and community engagement in achieving sustainable growth.

• Mark's early struggles with a small, stagnant firm
• The pivotal role of grassroots marketing in business transformation
• Strategies for building a strong, loyal team culture
• Effective intake and lead management practices
• Community engagement as a crucial marketing tool
• Future expansion plans and leveraging acquisition opportunities

Join us for insights that can reshape your legal practice and inspire growth!

Get your tickets for the 2025 Great Legal Marketing Summit Here.

ANOTHER Lawyer Gets Sanctioned for AI Hallucinated Cases

Fri, 28 Feb 2025 03:00:00 -0500

Yet another law firm gets caught misusing AI. Inside this episode is the story of how Morgan & Morgan got sanctioned for filing a brief with eight made up cases.

We critique the appropriate and inappropriate uses of AI in legal research and drafting.

• Examination of a recent sanction case against a prominent law firm
• Discussion of the risks involved in relying heavily on AI for legal drafting
• Strategies for effectively integrating AI as a supportive tool, not a replacement

If you'd like to learn more about using AI correctly in your legal practice, tune in for expert insights and lessons.

Wyoming Federal Court Order Here: https://fingfx.thomsonreuters.com/gfx/legaldocs/xmpjjoeanpr/Wadsworth%20v.%20Walmart%20Order%20on%20Sanctions.pdf

The Happy Lawyer's Guide to Mental Health & Work-Life Balance | Catherine Shearer

Tue, 25 Feb 2025 04:00:00 -0500

Being a lawyer doesn’t have to mean long hours, constant stress, and zero time for yourself. But in personal injury law—especially in Ontario—the pressure to keep up can feel overwhelming.

In this episode of Life Beyond the Briefs, Brian Glass sits down with Catherine Shearer, a personal injury and long-term disability lawyer from Guelph, Canada, and host of The Happy Lawyer Podcast. Catherine shares her journey from general litigation to personal injury law, the challenges of Ontario’s hybrid system, and why prioritizing mental health is critical for long-term success.

They discuss:

Why personal injury practices take years to become profitable—and how to manage the wait
The impact of burnout in the legal profession and how to avoid it
How setting boundaries and delegating effectively can transform your law firm
Balancing work, family, and self-care without sacrificing your career

If you’ve ever felt stuck in the grind and wondered if there’s a better way to practice law, this episode is for you. Tune in now!

🔗 Connect with Catherine Shearer:
🎙 Listen to The Happy Lawyer Podcast – https://podcasts.apple.com/ph/podcast/the-happy-lawyer-podcast/id1513076197
📍 Learn more about her work – https://www.catherineshearer.ca/
📲 Follow her on LinkedIn – https://www.linkedin.com/in/catherine-shearer-062434a6/
✉️ Contact her – shearer@mckenzielake.com

Analog Law Firm Marketing That Works

Fri, 21 Feb 2025 03:00:00 -0500

Today's episode emphasizes innovative, cost-effective marketing strategies for small law firms by prioritizing relationship-building over paid advertising. Listeners learn how to optimize their firm’s lead conversion rates and foster valuable referral partnerships through strategic networking and community engagement.

• Understanding the importance of relationships in law firm marketing
• Identifying conversion issues rather than lead generation problems
• Exploring the Dream 100 strategy for developing referral sources
• Enhancing client intake processes to improve potential conversion rates
• Leveraging local community connections for hyperlocal marketing effectiveness
• Practical examples of successful referral partnership strategies
• The power of direct, meaningful communication with referral sources
• Recognizing the long-term benefits of investing time over money in marketing

Why Emotional Intelligence (Not Legal Skills) Is the Key to Winning in Family Law | Zachary Ashby

Tue, 18 Feb 2025 04:00:00 -0500

Most attorneys think legal expertise is what sets them apart. Wrong.

In family law, emotional intelligence is the real superpower.

In this episode of Life Beyond the Briefs, Brian Glass sits down with Zach Ashby, a family lawyer who’s built a thriving practice by focusing on client relationships, strategic sales, and firm growth.

They break down:

Why most lawyers are terrible at sales and how to fix it
The secret to handling high-conflict clients without losing your mind
How mentorship, branding, and systems help scale a firm the right way
Why the zero-sum mentality in family law is hurting your clients—and your business

Want to learn more about Zach and his firm?
Visit PNWFamilyLaw.com to see how they’re redefining family law with a client-centered approach.

Zach and his team are also rolling out new attorney bio videos to help clients connect with their lawyers before they ever step foot in the office—check them out on the website!

🎧 Hit play now and learn how to transform your approach to family law.

Clearing Bottlenecks and Mastering Delegation | Notes from a Mastermind pt. 2

Fri, 14 Feb 2025 03:00:00 -0500

This episode addresses the critical issue of delegation for growth in legal practices, illuminating how lawyers can break free from being bottlenecks in their firms. Insightful strategies are provided for improving delegation, mindset shifts, and the importance of creating standard operating procedures.

• Exploring the hot seat sessions in the mastermind group
• Recognizing oneself as the bottleneck
• The importance of hiring seasoned professionals
• Mindset shift from doing to delegating
• Identifying signs of being the bottleneck
• Creating standard operating procedures
• Using video for effective training
• Communicating results and deadlines in delegation
• The freedom and growth that comes from effective delegation

Reach out to me either on LinkedIn or send me an email at brian at greatlegalmarketing.com. We have a handful of slots in both the Hero Mastermind Group and the Icon Mastermind Group.

The $50,000 Estate Plan: How Greg DuPont Triples Client Value with One Smart Addition

Tue, 11 Feb 2025 04:00:00 -0500

Most estate planning attorneys focus on drafting documents—but what if your practice could offer more? In this episode of Life Beyond the Briefs, host Brian Glass sits down with Greg DuPont, an estate planning lawyer and financial advisor, to discuss how integrating financial services into estate planning can significantly increase client value and long-term relationships.

Greg shares his journey from traditional estate planning to a holistic approach that combines legal, financial, insurance, and tax strategies—turning a simple will into a $50,000 client relationship. He explains how prepaid legal plans, strategic client conversations, and a relationship-based practice model can help attorneys grow their firms without increasing their workload.

This episode covers:
✅ Why specialization alone isn’t enough in today’s legal landscape
✅ How estate planners can apply financial wisdom to better serve clients
✅ The power of prepaid legal plans to create a steady stream of engaged clients
✅ How Greg’s Wealth Solutions Network (WSN) helps attorneys integrate financial planning into their practice
✅ His March to a Million initiative—positively impacting a million families by 2030

If you’re looking to evolve your estate planning practice, build deeper client trust, and increase revenue without adding more billable hours, this episode is for you.

Connect with Greg DuPont:
🌐 www.wealthsolutionsgroup.biz
🔗 LinkedIn - Gregory DuPont
📧 greg@dandblaw.com

Listen now and discover how to transform your legal practice!

Riches in Niches | Behind the Scenes at a GLM Mastermind pt. 1

Fri, 07 Feb 2025 03:00:00 -0500

This episode explores the profound impact of niche branding in the legal profession, highlighting how specialization enables attorneys to attract ideal clients and maximize marketing effectiveness. By sharing practical strategies, actionable insights, and real-world examples, we illustrate how narrowing focus can lead to greater satisfaction and success in law practice.

• Importance of niche branding for law firms
• Examples of successful niche practice areas
• Higher ROI on advertising through targeted strategies
• Benefits of developing a strong referral network
• Identifying and developing personal interests into a niche
• Crafting a consistent brand message across platforms
• Impact of storytelling in marketing
• Actionable steps to facilitate niche focus in law firms
• Encouragement to participate in Mastermind Group for further growth

"Your Law Firm’s Best Marketing Strategy? Throw a Damn Party” | Jason Epstein

Tue, 04 Feb 2025 03:00:00 -0500

Think your next client is coming from a Google ad? Maybe. But what if they came from your backyard barbecue instead?

In this episode of Life Beyond the Briefs, I’m talking with Jason Epstein, a Seattle personal injury lawyer who’s built a thriving practice by doing something most lawyers would never even consider—throwing parties.

Jason isn’t chasing cases. He’s attracting them by building real connections, hosting community events, and giving people a reason to remember him before they ever need a lawyer.

Here’s what you’ll learn in this episode:

🔥 Why your brand should repel as much as it attracts—because trying to be for everyone means you’re for no one.
🔥 How a simple barbecue landed Jason real cases—without a single hard sell.
🔥 The secret to building a “tribe” of loyal clients—even when you don’t take their case.

But we’re not just talking business. Jason also shares how, at 51 years old, he got into the best shape of his life, why he cut out sugar, and how hormone therapy gave him the energy to run his practice and stay at the top of his game.

This episode is packed with game-changing strategies for lawyers who want to stop grinding and start attracting. Ready to make your firm unforgettable? Hit play now.

Want to connect with Jason?
📍 Website: www.premierlawgroup.com
🔗 LinkedIn: Jason Epstein
📱 TikTok: @PremierLawGroup

Five Takeaways from the National Trial Lawyers Summit

Fri, 31 Jan 2025 03:00:00 -0500

The podcast episode offers actionable insights from the National Trial Lawyers Summit, emphasizing a tailored approach to law firm practices. Key takeaways include the importance of running your own race, establishing effective case processes, and fostering authentic client relationships amidst evolving marketing trends.

• Reflections on personal journey post-conference
• The necessity of individualized strategies in law firms
• Importance of structured case processes and follow-ups
• Concerns around AI and maintaining connection with clients
• The impact of marketing strategies on client acquisition costs
• Emphasis on personal growth over day-to-day case management

Adam Rossen Returns to Coach Brian Through Some Law Firm Growing Pains

Tue, 28 Jan 2025 04:00:00 -0500

Feeling overwhelmed by the chaos of law firm growth? You’re not alone! In this episode of Life Beyond the Briefs, we welcome back Adam Rossen, a criminal defense powerhouse, to coach Brian through the challenges of managing expansion in a law practice.

Adam dives into the unexpected hurdles that come with growth, especially when Google algorithms shake things up. He shares how transitioning from quick wins to a comprehensive strategy can revolutionize your practice. Expect insights on understanding case valuations, enhancing intake processes, and why investing in quality SEO is a must.

We also tackle the financial side of running a successful firm, discussing how to forecast revenue based on case types and the importance of tools like Salesforce. Discover how to maintain profitability without time tracking and why separating origination credit from production costs is crucial for smart hiring decisions.

PLUS, learn how to reimagine team structures for greater efficiency with innovative 'pod' systems that free up lawyers for more courtroom time. Adam shares his journey from legal production to focusing on sales and marketing while keeping strong client connections.

Ready to take control of your law firm’s future? Tune in for actionable tips and deep insights that will help you build a sustainable practice that thrives!

Connect with Adam on:

LinkedIn at https://www.linkedin.com/in/adamrossen/
Follow him on Instagram at https://www.instagram.com/adamrossenesq/ or
Reach out via email at adam@rossenlawfirm.com
For more about his firm, visit https://www.rossenlawfirm.com/

Lessons From a TikTok Ban: The List You SHOULD Be Building

Fri, 24 Jan 2025 03:00:00 -0500

The episode emphasizes the significance of building a referral network for lawyers, particularly in the personal injury space. By focusing on developing relationships with healthcare professionals and understanding their needs, attorneys can cultivate a consistent flow of referrals that significantly boosts their practice.

• Importance of diversifying marketing efforts
• Identifying and reaching out to potential referral sources
• Building trust through personal interactions
• Understanding the challenges faced by healthcare professionals
• Consistent follow-up leads to stronger relationships
• Shifting focus from clients to referral partners
• Actionable strategies for maintaining referral connections
• Long-term benefits of a strong referral network

“I started my law firm, then moved to DUBAI” | Ruby Powers

Tue, 21 Jan 2025 04:00:00 -0500

Feeling trapped in the daily grind of lawyering? What if you could transform your practice into a powerhouse that fuels your passion and purpose?

In this episode of Life Beyond the Briefs, we sit down with Ruby Powers, an inspiring immigration lawyer who took her practice from the U.S. to Dubai!

Ruby shares her incredible journey of navigating the Great Recession and building a thriving remote law firm.

Get ready to learn:

Team Culture Secrets: Discover how Ruby fosters a strong team culture, even from thousands of miles away.
Hiring for Fit: Find out why hiring for cultural alignment is just as crucial as skills.
Tech Transformation: Ruby dives into how tools like FileVine are game-changers for modern law practices.

Plus, she highlights the must-attend ABA Tech Show—a treasure trove for legal pros wanting to stay ahead of the curve.

With actionable insights and real stories, this episode is your roadmap to redefining success in your legal career!

Ready to take control and design your dream life? Hit play and let Ruby be your guide!

BONUS! Ready to take your legal career to the next level? Dive deeper into Ruby Powers' world and discover how you can redefine success on your own terms.

Ruby's journey is not just about managing a law firm; it's about creating a lifestyle that aligns with her values and aspirations. Want to learn more about her insights? Check out her book, "Power Up Your Practice," available on Amazon at https://www.amazon.com/dp/B0DJB1FL5R.

For practical strategies and tips on enhancing your practice, visit her website at https://powerupyourpractice.com/.

And if you're looking to hear more about Ruby's approach to law and life, don’t miss her podcast, "Power Up Your Practice," where she shares valuable advice and stories from her journey. Listen now at https://podcasts.apple.com/us/podcast/power-up-your-practice/id1727939889.

Don’t just dream about change—make it happen!

We Set an Annual Revenue Goal of WHAT?!

Fri, 17 Jan 2025 03:00:00 -0500

This episode explores takes you inside the annual Ben Glass Law EOS retreat and looks at the evolution of our practice, focusing on core opportunities in marketing, team management, and creating a fulfilling work environment.

• Reflections from the annual EOS retreat
• Historical context of past goals and challenges
• Expansion of the ERISA practice into Maryland
• Transition from marketing focus to people and systems
• The significance of setting a huge revenue target
• Emphasis on managing production opportunities with growth
• Shift in personal involvement from lead counsel
• Enthusiasm and excitement from the team about the goals
• The importance of finding joy in ambitious challenges

From Patents to Profits: How to Build a Multi-Million Dollar IP Portfolio | Rick Martin

Tue, 14 Jan 2025 04:00:00 -0500

Feeling overwhelmed by the complexities of intellectual property law? Want to turn your legal expertise into a multi-million dollar asset for your clients? You’re in luck! In this episode of Life Beyond the Briefs, we’re diving deep with Rick Martin, a seasoned intellectual property attorney and author who knows the ins and outs of building a powerful IP portfolio.

Rick shares eye-opening insights on the common traps inventors fall into—like revealing their ideas too soon—and how you can help your clients avoid these pitfalls. You’ll learn why understanding technology is crucial for patent applications and how a proactive approach can set small and medium-sized businesses up for success.

Get ready to explore the game-changing role of AI in the legal field and how it can streamline the patent process, while also addressing the skepticism that comes with new tech. Rick emphasizes the importance of involving a patent professional early on to safeguard valuable innovations, especially when it comes to navigating public disclosures and that critical one-year filing timeline.

Plus, we’ll talk about Rick’s new book, How to Build a Multi-Million Dollar IP Portfolio, and his innovative Fractional IP Counsel Programs designed to give businesses access to top-notch legal guidance without breaking the bank.

By the end of this episode, you’ll walk away equipped with practical strategies to protect your clients’ intellectual assets and elevate your practice beyond traditional boundaries. Ready to transform your approach to IP law? Hit play and let’s get started!

Bonus! As a thank you for tuning in, Rick is offering listeners exclusive access to his book, which is packed with actionable tips for navigating the world of intellectual property. Don't miss out—your clients will thank you! To get your copy of the book, reach out through Rick's website at ipsolutionslaw.com. You can also check out Rick’s Facebook page for more insights: https://www.facebook.com/share/p/19DYpUDEjj/

Stop Serving EVERYONE: How to Define Your Ideal Client

Fri, 10 Jan 2025 03:00:00 -0500

Unlock the secrets to redefining your law practice as I sit down with my Ben Glass in a compelling episode of Life Beyond the Briefs. Promise yourself a deeper understanding of attracting your "avatar clients," those ideal clients who not only fit your practice's values but also drive growth. By reflecting on previous client experiences, both rewarding and challenging, you'll discover strategies to refine your marketing messages, streamline your operations, and attract clients who truly align with your firm's objectives. By targeting specific client types and leveraging relationships with professionals like Social Security lawyers and financial planners, you can build a stronger, more efficient practice.

In this episode, we explore the power of storytelling in making your services memorable and creating an environment where referral sources can easily communicate your strengths. Uncover the transformative impact of defining and refining your ideal client profile, a key step toward a harmonious and profitable practice. Plus, get inspired by upcoming interviews with diverse legal professionals, offering valuable insights from their varied experiences. Whether you're a seasoned attorney or just starting out, this episode promises to equip you with actionable steps to attract and retain the clients you truly want to work with.

Is Your Law Firm Ready for the Trust Crisis of 2025? | Preston Schmidli

Tue, 07 Jan 2025 04:00:00 -0500

Sick of the "trust crisis" plaguing the legal industry? Join Brian Glass and marketing guru Preston Schmidli for a conversation that will SHATTER the way you think about client relationships.

Here's the juicy stuff:

Video Marketing Hacks: Discover how a simple Instagram strategy turned an estate planning lawyer into a social media rockstar
The Power of Trust Scaling: Learn how to build unshakeable client connections and crush the competition (even used car salesmen can do it!)
From Buyer's Remorse to Raving Fans: See how video content can calm client anxieties and turn your social media into a trust-building machine

This episode is your roadmap to:

Boosting Visibility: Attract new clients organically and dominate local service ads.
Building Trust: Ditch the stuffy lawyer stereotype and connect with clients on a human level.
Future-Proofing Your Practice: Learn how to adapt to changing communication styles and thrive in a digital world.

Ready to ditch the billable hour grind and build a legal practice you love? Hit play and let Preston Schmidli be your guide to the future of law.

P.S. This is the FIRST episode of 2025! Don't miss out!

Want to Learn more about Trust Scaling for your Law Firm?

Preston mentioned a fantastic weekly workshop specifically designed for lawyers looking to implement these strategies. Check it out at https://trustscalinglawfirm.com/

For a more comprehensive look at Preston's work and the power of video marketing, check out the Authority Brand website: https://authoritybrand.com/

Brian’s 2025 Vision Statement

Fri, 03 Jan 2025 03:00:00 -0500

Setting expansive and attainable goals for 2025 is crucial for personal and professional success. By reflecting on the past year and engaging with innovative tools like ChatGPT, lawyers can carve out their ideal visions and actionable plans for the coming year.
• Emphasizing reflection on the previous year’s successes
• Importance of preparation for strategic planning sessions
• Engaging with ChatGPT to clarify goals and vision
• Exercises for visualizing an ideal day in 2025
• Balancing ambitions and realism in goal-setting
• Identifying risks while embracing opportunities
• Leveraging accountability for ongoing self-assessment
• Call to action for consultation on goal achievement

Profit First: Is Your Law Firm a Cash Cow or a Cash Drain? | Rocky Lalvani

Tue, 31 Dec 2024 04:00:00 -0500

Feeling like your law firm’s financial health is stuck in a never-ending cycle of stress and uncertainty? You’re not alone! As we gear up for the New Year, it’s time to rethink how you manage your profits and set your practice up for success. In this episode of Life Beyond the Briefs, we’re joined by financial expert Rocky Lalvani, who’s here to help you break free from the traditional mindset of treating profit as an afterthought.

Get ready to discover the transformative Profit First method—an approach that ensures your firm isn’t just surviving but thriving. We’ll dive into how prioritizing profit can change everything, from covering your tax obligations to paying yourself first and making smart investments without falling into the overspending trap.

Rocky will tackle the unique financial challenges law firms face, including the unpredictability of cash flow and the pitfalls of aggressive marketing reinvestment. Learn how to create reserve funds, plan for predictable cash flow, and why marketing fees should be performance-based to avoid unnecessary strain on your finances.

But that’s not all! We’ll explore innovative tax strategies that can benefit you and future generations, along with the importance of teaching financial literacy to kids. Plus, Rocky shares insights on building a strong financial team and how our coaching services can simplify your operations.

Ready to kick off the New Year with a fresh perspective on your law firm’s finances? Hit play now and let Rocky Lalvani guide you through actionable strategies that will set you up for a sustainable and profitable future. This episode is packed with insights, inspiration, and the tools you need to thrive beyond the briefs!

Growing the Law Firm From $1M to $4M: What We Got Wrong

Fri, 27 Dec 2024 03:00:00 -0500

Imagine transforming your law firm’s revenue from $1 million to $4 million in just six years. That's exactly what we accomplished, and in this episode, I, Brian Glass, share the candid story behind our firm’s growth journey. We made strategic choices, like dropping medical malpractice cases in favor of more profitable car crash cases, and faced hurdles such as underinvestment in marketing and the absence of a robust CRM system. By embracing advanced tools like LeadDocket and FileVine, we streamlined our processes and improved our case management, underscoring the pivotal role technology plays in scaling business efficiently.

We also tackle common missteps that law firms encounter, such as the reluctance to address staff underperformance and the lack of regular accountability meetings, which can derail progress. Learn how redefining our intake processes and empowering our team to make swift decisions enabled us to enhance conversion rates and sharpen our business focus. Finally, explore how our coaching and consulting mastermind company can help you accelerate your business growth, leveraging our experiences to set and achieve ambitious goals. Reach out to me at brian@greatleadmarketing.com, and let's make 2025 a year of significant achievements for your firm.

Sales-Free Selling: How to Win Clients Without Feeling Like a Used Car Salesman | Steve Fretzin

Mon, 23 Dec 2024 04:00:00 -0500

Are you ready to revolutionize your approach to sales and client relationships? Buckle up for an engaging conversation with Steve Fretzin, host of the Be That Lawyer podcast. In this episode of Life Beyond the Briefs, we’re dismantling outdated sales tactics and focusing on what really matters: building trust and likability with prospective clients.

In this episode of Life Beyond the Briefs, we’re diving into the world of sales-free selling—a revolutionary approach that allows you to build authentic connections with clients without feeling like a pushy salesperson. Steve will reveal how understanding client needs and fostering trust can transform your practice into a client-attraction powerhouse.

Get ready to explore:

Empathy Over Ego: Discover why the most successful lawyers prioritize genuine relationships over outdated sales tactics. Steve shares his blueprint for creating win-win outcomes that leave both you and your clients satisfied.

Mindset Shift: Learn how a change in perspective, combined with coaching and accountability, can unlock your true potential. Say goodbye to the “I’m busy” mentality and hello to a more fulfilling practice!

Collaboration is Key: Steve emphasizes the importance of working together with fellow lawyers to enhance your practice and serve clients better. Find out how collaboration can lead to greater success for everyone involved.

Accountability Systems: We’ll discuss practical methods like journaling and peer advisory groups that keep you on track for consistent growth. These tools can help you maintain momentum in your business development efforts.

Are you ready to redefine success in your legal career? Hit play and let Steve Fretzin guide you toward building meaningful client connections and achieving long-term satisfaction. This episode is packed with actionable insights that could change the way you practice law forever!

Don’t miss out on this opportunity to elevate your practice—grab your headphones and let’s dive in!

BONUS: Connect with Steve at fretzin.com

Growing the Law Firm from $1M to $4M: What We Got Right

Fri, 20 Dec 2024 03:00:00 -0500

Unlock the secrets to skyrocketing your law firm's success without breaking the bank on advertising! Join me, Brian Glass, as I recount my personal journey of transforming my law firm from a modest $1 million to a thriving $4 million venture over six years. Discover how hiring and retaining the right people can shatter the constraints holding your firm back. We'll explore the power of core values and discuss why aligning your team with these principles is the key to sustainable growth. Through the lens of the EOS traction model, learn how to ensure every hire embodies qualities like humble confidence and proactive service, allowing you to cultivate a cohesive and scalable firm culture.

Get ready to shift your mindset and redefine success in the legal world. I'll share the pivotal strategies that see hiring as an investment, not a cost, revealing how an intake person can drastically boost case conversions and revenue. With actionable insights on projecting future earnings and maximizing smaller cases, find out how you can optimize processes and focus on scaling your firm without getting bogged down by the minutiae of individual cases. This episode promises to revolutionize the way you approach law firm growth, showcasing the transformative power of strategic thinking and proactive outreach.

What Would You Do with an Extra Hour Each Day? | Brian Nelson-Palmer

Tue, 17 Dec 2024 04:00:00 -0500

Ever feel like your career is a hamster wheel designed by Satan's most bureaucratic intern? Welcome to the episode that’s about to jailbreak you from professional purgatory!

Meet Brian Nelson-Palmer—part productivity wizard, part life coach, and 100% your new secret weapon for time freedom. He’s not here to hand you another productivity hack; he’s here to perform professional CPR on your dreams.

We’re diving into the wild world of time freedom, where:

Your calendar stops being your dictator
Decision-making becomes your superpower
"Busy" transforms from a badge of honor to a four-letter word

Brian brings years of experience coaching high-performers and shares his journey from overwhelmed professional to time-mastery mentor.

Imagine a life where:

Every hour has a price tag
Your team amplifies your potential
Digital distractions bow down to your newfound focus

Want a sneak peek into his time-valuation strategy? Check out his deep dive at: www.productivitygladiator.com.

This isn’t just another podcast episode. This is your professional escape plan.
Ready to trade billable hours for a life that actually sparks joy? Hit play now!

The One Thing You Probably WON'T Do Before 2025... That You Should

Fri, 13 Dec 2024 03:00:00 -0500

What if you could design a life that truly fulfills you beyond the confines of your daily grind? Join me on Life Beyond the Briefs as we explore the art of self-reflection and intentional goal-setting tailored for the ambitious legal professional. As the year winds down, it's crucial to assess where we've been to map out where we're headed. I'll share the transformative power of journaling accomplishments and guide you through envisioning a "10 out of 10" life, examining key areas like career, health, relationships, and spirituality. This episode prepares us for 2025 by aligning our goals with our core values, ensuring each step we take is meaningful and aligned with our true passions.

Dive into the essential exercise of rating different life aspects without settling for a comfortable middle ground. It's about painting a vivid picture of an ideal life and strategizing achievable milestones within the next 12 to 18 months. Reflect on how far you've come since the start of 2024 and let that guide your future ambitions. Whether you're a thriving solo practitioner or just starting your career journey, this episode is your blueprint for crafting a balanced and purpose-driven life. Let's step into the new year with clarity and intention, ensuring every day is lived fully, not just the weekends.

To take advantage of the $297 deal, email brian@greatlegalmarketing.com. Deal only valid until the sales page is officially launched.

From Associate to Ace: Molly Hough’s Blueprint for Business Development

Tue, 10 Dec 2024 04:00:00 -0500

Tired of the same old grind in your legal career? Meet Molly Hough, the associate who shattered expectations and built a six-figure book of business in just three years. Now, she’s on a mission to share her secrets with you through her coaching and mastermind programs.

In this episode of Life Beyond the Briefs, Molly, founder of Juris Consult Institute, reveals how she empowers young attorneys—especially women and lawyers of color—to take charge of their careers. Get ready to transform your approach to business development with her proven strategies.

What You'll Learn:

Find Your Ideal Client: Discover how to pinpoint the clients who resonate with your unique skills.
Build Your Referral Network: Learn to identify and connect with referral sources already in your orbit.
Close the Deal: Master the art of turning those connections into a steady stream of business.

This episode is packed with actionable insights that will help you break free from the traditional billable hour trap. Molly’s six-part framework will guide you through effective networking, goal-setting techniques, and understanding compensation models that can elevate your career.

Connect with Molly:

Want to dive deeper into Molly's world? You can find her here:

Ready to take control of your future? Tune in and get inspired by Molly’s journey as she shares how proactive business development can lead to financial security and fulfillment in your legal career.

Don’t miss this chance to reshape your path—hit play now and start crafting a life beyond the briefs.

Year-End Wins: Motivating Your Legal Team

Fri, 06 Dec 2024 04:00:00 -0500

What if the key to ending the year with a bang lies in the cases already on your desk? Uncover the essential tactics that can turn those pending files into a financial windfall as we wrap up 2024 and gear up for an even more prosperous 2025. This episode is a treasure trove for injury lawyers eager to boost their firm's cash flow before the year's end. We'll guide you through the critical steps of accelerating existing cases, from sorting out outstanding medical records to jumpstarting stalled negotiations. Effective communication with medical providers and insurance adjusters is highlighted as a cornerstone for achieving those year-end goals efficiently.

On to revenue planning and case management strategies—discover how categorizing cases by type and potential value can streamline your operations as the fiscal year comes to a close. We dive into the strategic importance of identifying which cases should settle before the year-end and which will roll over into 2024, refining your estimates to optimize tax planning and bonuses. Plus, learn how to motivate your team to bring 2024 cases forward with enticing incentives like bonuses or extra time off, ensuring both client satisfaction and a strong financial close to the year. Get ready to transform your year-end performance with these actionable insights.

Your Law Firm Isn't a Prison: Break Free with the 5 P's | Pete Mohr

Tue, 03 Dec 2024 04:00:00 -0500

Feeling trapped in your law firm, drowning in endless tasks and the pressure to bill more hours? You’re not alone, and it’s time for a change!

In this episode of Life Beyond the Briefs, we’re shaking things up with Pete Mohr, an entrepreneurial coach who’s here to help you break free from the grind. Imagine moving from being overwhelmed by daily demands to becoming a strategic business owner who calls the shots. Pete’s game-changing framework of the Five P's—promise, product, process, people, and profit—will guide you on this journey.

Get ready to discover how a clear business promise can revolutionize your practice, empowering your team to make decisions that align with your core values. Pete dives into the importance of understanding your clients' pain points and how solving them can boost loyalty and efficiency across your firm. Plus, he shares practical tips for fostering a culture of ownership among your team, giving you the freedom to focus on growth.

But that’s not all! Pete introduces his One Page Life Planner, a strategy designed to harmonize your personal and professional goals. Forget the old notion of work-life balance—learn how to synchronize your aspirations in health, wealth, relationships, and leisure. With concepts like "free focus and flex days," you’ll prioritize not just business success but also personal downtime for a fulfilling life.

Ready to transform your practice and reclaim your time? Hit play and let Pete Mohr show you how to thrive beyond the briefs!

P.S. Download Pete's One Page Planner here

Renegade Lawyer Marketing: Protecting Your Firm From AI, Vultures, and Mills

Fri, 29 Nov 2024 03:00:00 -0500

Unlock the secrets to breaking the seven-figure revenue barrier in your law practice while enhancing your work-life balance. Discover the innovative strategies from "Renegade Lawyer Marketing, Second Edition" that will help you navigate the hurdles of AI, costly advertising, and large firms muscling into your space. We tackle the harsh realities of mental health issues in the legal field, offering transformative marketing and practice-building solutions that prioritize your well-being. By rethinking traditional marketing and embracing a unique selling proposition, learn how to stand out in a crowded market and cultivate a fulfilling professional and personal life.

Our journey doesn't stop there. Experience the marketing excellence of our long-term disability practice, where we lead the region in handling such cases and offer a one-of-a-kind seminar tailored for lawyers. This episode shines a light on how adopting forward-thinking marketing practices can propel your law firm to new heights. With valuable insights from "Renegade Lawyer Marketing," we invite you to challenge the status quo and transform your practice into a thriving enterprise. Tune in to discover how Great Legal Marketing has empowered countless law firms to build better practices and improve their lives and those of their clients and families.

Ego, Values, and Wealth: The Uncomfortable Truth About Success Nobody Tells You | Matt Aitchison

Tue, 26 Nov 2024 04:00:00 -0500

Let's cut through the BS - you didn't grind through law school just to live in your office. Here's your wake-up call.

Meet Matt Aitchison, the guy who turned his hospitality empire into true freedom (and no, not the "I'll sleep when I'm dead" kind of freedom we lawyers love to brag about).

IN THIS GAME-CHANGING EPISODE:

• The brutal truth about passive income (hint: your rental properties might be lying to you)
• Why your "I'm too busy" badge of honor is actually killing your success
• How Matt scaled from hustler to strategic investor without sacrificing his soul
• The pandemic plot twist that'll make you rethink everything about running your firm

PLUS: Matt drops the blueprint for becoming a "whole life millionaire" - and trust me, it's not what your law school career counselor told you about success.

Warning: If you love your golden handcuffs, this episode might make you uncomfortable. But if you're ready to stop trading time for money and start building real wealth (while actually seeing your family), you need to hear this.

Dropping Nov 26. Your billable hours can wait.

Perfect for: Law firm owners who are tired of their practice running their life instead of the other way around.

P.S. Your competitors probably don't want you to hear this one. Just saying. 😏

How to Use Your Law Degree to Create a Life That Doesn't Suck

Fri, 22 Nov 2024 06:00:00 -0500

Watch the video: https://vimeo.com/1030893196/45e2a28ded?share=copy

2025 Best Year Ever Challenge: https://www.greatlegalmarketing.com/glm-challenge

Imagine what your life would be like if work was a choice, not a necessity. In this special solo episode of Life Beyond the Briefs, we're stepping beyond traditional career paths to explore a world where financial freedom and personal fulfillment are within reach. Drawing on insights from Gay Hendricks' "The Big Leap," I’ll guide you to tap into your zone of genius and craft a life that truly aligns with your passions and strengths. We'll reflect on the concept of living fully without financial constraints and set meaningful goals that bring harmony between professional success and personal happiness.

Join me as we embark on a journey to create a bold vision for 2025, one that challenges you to step out of your comfort zone and achieve the extraordinary. By sharing personal stories, like my adventures from ultra marathons to Spartan races, I’ll illustrate how to push boundaries and elevate your standards. We’ll discuss the importance of surrounding yourself with a supportive community and leveraging your unique strengths to make your vision a reality. Together, we'll craft a compelling narrative for growth that balances ambition with practicality.

As we master the art of annual planning and goal setting, I'll introduce you to the power of SMART goals and strategic time management, ensuring you achieve tangible results. Learn how to protect your time from distractions and set inviolable calendar blocks to focus on your priorities. Whether your aim is to increase case sign-ups or improve personal health, I’ll provide tactical approaches, like enhancing intake processes or hiring a coach, to ensure both personal and professional growth. Prepare yourself for an extraordinary 2025, equipped with insights and a plan to turn your vision into reality.

From Claims Adjuster to Courtroom Crusher: John Griffith's Unlikely Legal Leap

Tue, 19 Nov 2024 04:00:00 -0500

Ever wondered what the "other side" knows about your cases? Meet John Griffith, the former insurance adjuster turned record-breaking plaintiff's attorney who's shaking up Tennessee's legal scene.

This isn't your typical "how I became a lawyer" story. John's journey from denying claims to winning million-dollar verdicts is packed with the kind of insider knowledge most PI lawyers would kill for. And guess what? He's spilling ALL the tea in this episode.

🔥 You'll discover:

The shocking case that made John switch teams (and how it changed everything)
His controversial "open source" approach to building a referral network
How he landed a 20X verdict with just 6 days to prepare (yes, really!)
The truth about expanding into multiple states (and why most firms get it wrong)
His unconventional criteria for hiring young lawyers that actually works

But here's the real kicker - John's not just winning cases, he's rewriting the rules of what's possible in a hypercompetitive market with a brutal one-year statute of limitations. If you're tired of playing small and ready to scale your practice without sacrificing your soul, this episode is your blueprint.

Warning: This conversation might make you question everything you thought you knew about running a successful law firm. Side effects may include sudden urges to revamp your entire practice model and finally take that vacation you've been putting off.

Ready to learn how to leverage your experience into exponential growth? Hit play now.

Want more John? Follow his firm's journey on Instagram @griffithlawpllc or their website at Griffith Injury Law

The Secret to Making 2025 YOUR Breakout Year

Fri, 15 Nov 2024 03:00:00 -0500

Could 2025 be your breakout year as a lawyer? Discover how to transform your professional and personal goals with our exclusive guide to redefining success. As the end of 2024 rapidly approaches, there's no better time to critically assess whether this year has aligned with your aspirations. If you find yourself falling short of your expectations, don't worry—it's time for a strategic overhaul. Join me for a free training session designed to help you avoid common pitfalls in annual planning, such as adopting goals set by others and fixating on superficial revenue targets.

Let's embark on a journey to shift your mindset from merely achieving milestones to unlocking life-changing opportunities. Whether you aim to advocate for the underrepresented or hit a career milestone, it's crucial to understand the impact of these accomplishments on your personal life. Together, we'll explore setting activity-based goals that lead to meaningful achievements, ensuring that 2025 isn’t just another page on the calendar but a pivotal year in your legal career. Register for the upcoming training and prepare to redefine what success means to you—on your own terms.

Registration here: https://www.greatlegalmarketing.com/webinar-registration-a-new-kind-of-lawyer

Creating Habits, Not Just Goals: The Key to Sustainable Success | Aaron West

Tue, 12 Nov 2024 04:00:00 -0500

Wondering if real wealth is more than just a fat paycheck? In this episode of Life Beyond the Briefs, we’re shaking things up with Aaron West, who made the leap from the fast-paced jewelry industry to building a thriving real estate empire—even in tough markets.

Aaron shares his incredible journey of transformation, revealing how he shifted from being a "hunter" to a "gardener," cultivating a business that flourishes independently. Discover the power of persistence, genuine relationships, and the systems that allowed him to guide a team of eight agents and six support staff.

Want to balance success with sustainability? Aaron’s insights on creating a brand rooted in core values like excellence and community service will redefine your relationship with money and set you on the path to true financial freedom. Learn how to develop a stewardship mindset that turns financial stability into disciplined wealth-building through smart saving and investing.

Plus, Aaron dives into mastering focus and setting ambitious goals across all areas of life. With actionable strategies for habit formation and effective goal-setting, he’ll help you transform your dreams into reality.

Ready to design a life that’s not just about being rich, but truly wealthy? Connect with Aaron on Instagram at @theaaron.west for more transformative content. Hit play now and start your journey toward sustainable success!

Mentors, Metrics, and Mastery: The Triple Threat to Legal Success | Adam Rossen

Tue, 05 Nov 2024 04:00:00 -0500

Ever feel like you’re running on a treadmill, working harder but getting nowhere in your legal career? It’s time to hit the stop button! Join us for an eye-opening episode of Life Beyond the Briefs as we sit down with Adam Rossen, a dynamic force in criminal defense who transformed his career from prosecutor to the head of a multimillion-dollar firm.

Adam’s journey is nothing short of inspiring. He’s not just surviving; he’s thriving, and he’s here to share how you can do the same. Discover how he navigated the tough transition from courtroom to entrepreneurship, built a community-focused practice, and mastered the art of client generation—all while keeping his team of eight attorneys engaged and empowered.

In this episode, you’ll learn:

The Power of Metrics: Understand why tracking your numbers isn’t just for accountants—it’s your roadmap to success.
Client Experience Matters: Find out how a strong client relationship can set you apart in a competitive market.
Building a Supportive Culture: Learn how recruiting empathetic lawyers can elevate your firm’s reputation and client satisfaction.
Future Aspirations: Get inspired by Adam’s vision of becoming South Florida's go-to criminal defense firm.

Plus, we dive into the role of mentorship and social media in Adam’s success. Whether you’re knee-deep in legal work or just dreaming of a better way, this episode is packed with actionable insights that could change your trajectory.

Ready to reclaim your time and design a life you love? Hit play and let Adam Rossen guide you on your journey to legal success!

Connect with Adam: Want to learn more or reach out? You can connect with Adam on Instagram (@rossenlawfirm) or YouTube for more insights and updates from his thriving practice at Rossen Law Firm (rossenlawfirm.com).

Introducing: The November Gratitude Challenge

Fri, 01 Nov 2024 11:00:00 -0400

Facing the whirlwind of a record-breaking month, I confront the mental and emotional hurdles of balancing success and sanity. From battling food poisoning at the Great Legal Marketing Summit in Arizona to witnessing a phenomenal boost in our law firm's performance, October was nothing short of a rollercoaster. If you've ever struggled to maintain originality and consistency in content creation, you'll resonate with my journey. It's a challenge that constantly tests patience and creativity, especially during the bustling times when every second seems to count.

Amidst this chaos, I invite you to join a transformative November Gratitude Challenge designed to shift your perspective and promote personal growth. Handwrite a thank you note each day to someone who has touched your life, and watch how this simple act trains your mind to find and cherish the little joys. Together, we'll explore how recognizing these moments can not only uplift others but also enrich our own lives, making gratitude a beacon in the storm of our busy days. Tune in as we navigate the highs and lows, and discover how fostering gratitude can be the key to a more positive outlook.

Trembling Less, Achieving More: Brett Trembly’s Secrets to Delegation and Life Mastery!

Tue, 29 Oct 2024 04:00:00 -0400

Feeling stuck in the daily grind, dreaming of a life that’s truly yours? You’re not alone! In this episode of Life Beyond the Briefs, we’re shaking things up with Brett Trembly, co-owner of Get Staffed Up and author of 24 Months to Freedom.

Brett's journey from overwhelmed lawyer to thriving entrepreneur is a game-changer for anyone looking to escape the rat race. He’s here to share how redefining leadership and mastering delegation can unlock your freedom and fulfillment.

Get ready to dive into the world of building a successful remote team, especially in the legal field. Brett reveals how his innovative staffing company transformed the hiring process and why investing in your team is crucial for long-term success.

Plus, we’ll explore how fostering genuine connections and showing gratitude can create a supportive community that drives growth. If you’re ready to stop working harder and start working smarter, this episode is packed with actionable insights to help you design the life you’ve always wanted.

Don’t just dream about freedom—let's make it happen! Tune in now!

Revving Up Your Law Firm: Marketing Lessons from the Motorcycle World with Dave Thomas

Tue, 22 Oct 2024 04:00:00 -0400

Are you tired of feeling like just another cog in the legal machine? Ready to break free from the grind and rev up your law firm? Join me as I sit down with Dave Thomas, SVP of Growth and Business Development at Law Tigers—the heavyweight champion of motorcycle law.

In this episode, we’re tearing down the traditional marketing playbook and hitting the gas on community-driven strategies that actually work. Dave spills the secrets behind how Law Tigers has transformed legal marketing by building genuine connections with motorcycle riders. Forget the stale pitches—this is about safety, authenticity, and creating trust that goes way beyond the courtroom.

What You’ll Learn:

Community First: Discover how Law Tigers uses grassroots marketing to forge emotional bonds with riders. It’s not just about snagging clients; it’s about making a real impact in their lives.
Niche Marketing Mastery: Learn why targeting specific rider demographics is a game-changer. Dave reveals how focused strategies can make your brand resonate like never before.
Small Gestures, Big Impact: Find out how simple acts—like offering free rider benefit kits—can create lasting relationships and elevate your brand’s credibility.
Metrics that Matter: Get the lowdown on setting Key Performance Indicators (KPIs) that actually drive results. Dave emphasizes why measuring success is crucial for your firm’s growth.
Networking Gold: Hear why attending events like the Motorcycle Accident Summit can skyrocket your law firm’s visibility and connections.

Are you ready to shift gears and take control of your future? Tune in for bold insights that will help you build a law firm that reflects your values and vision. Let’s ride together toward a life beyond the briefs!

Connect with Dave Thomas:

Want to dive deeper into Dave's world? Visit lawtigers.com for consumer insights or check out lawtigersmarketing.com to see their innovative marketing strategies in action. Got questions? Shoot him an email at dave@lawtigers.com—he’s all ears and ready to chat about shaking up legal marketing!

Hit play now and get ready to transform your approach to legal marketing!

The Future is Now - Conversational AI Intake with Gabbi | Erik Ovesny

Tue, 15 Oct 2024 04:00:00 -0400

Ever feel like your law practice is stuck in a time warp, drowning in paperwork and endless client calls? What if I told you that the key to transforming your client interactions lies in a virtual assistant that can chat like a human and work around the clock? Enter Gabbi AI!

Join me for a mind-blowing conversation with Erik Ovesny, the genius behind this revolutionary conversational agent. We’ll explore how Gabbi AI is not just another tool but your new secret weapon—turning tedious intake processes into engaging conversations that resonate with clients. Imagine boosting lead conversion while you sleep!

Erik spills the secrets on how Gabbi AI personalizes communication, handles after-hours inquiries with empathy, and even tackles complex tasks like conflict checks—without breaking a sweat. Plus, we’ll dive into the ethical considerations of using AI in law and how these agents are evolving so quickly that they might just fool you into thinking they’re human!

Ready to break free from the grind and embrace a future where technology amplifies your practice? Hit play! This episode is packed with actionable insights and fresh perspectives that could redefine how you connect with clients.

Want to connect with Erik and learn more about Gabbi AI? You can find him on LinkedIn or @GabbiAI. For a firsthand experience, visit their website at meetgabbi.com, where you can test out Gabbi’s capabilities and even set up a custom demo tailored to your practice. Don’t miss out—and revolutionize your practice together!

Legal Staffing Evolution: From Traditional Models to Innovative Solutions | Zuly Murphy

Tue, 08 Oct 2024 04:00:00 -0400

Feeling overwhelmed by the endless grind of law practice? Wondering if there's a smarter way to manage your firm? You’re not alone! In this episode of Life Beyond the Briefs, we dive into the game-changing world of legal staffing with Zuly Murphy-Avilés, the visionary CEO of Pro Finder International.

Zuly shares her journey in revolutionizing how law firms operate, revealing how outsourcing to a bilingual team in Puerto Vallarta can elevate client communication and streamline your operations—especially in high-stakes cases like personal injury.

Get ready to uncover:

The Outsourcing Advantage. Discover how shifting to virtual staffing isn’t just a trend; it’s a lifeline for small law firms looking to boost efficiency and profitability. Zuly breaks down the nuts and bolts of optimizing workflows, so you can ditch the management headaches and focus on what you do best: practicing law.

Cost Savings & Scalability. Learn why embracing remote staffing can lead to significant cost savings while providing the flexibility you need to grow. Zuly emphasizes that adaptability is key—overcoming resistance to change is crucial for thriving in today’s legal landscape.

The Human Touch in a Tech-Driven World. As AI reshapes our industry, maintaining personal relationships with clients becomes even more vital. Zuly highlights how a culturally aligned, bilingual team can enhance service delivery without the risk of burnout.

Connect with Zuly
Want to dive deeper into how Pro Finder International can transform your firm? Reach out to Zuly directly on LinkedIn and send her a message. You can also book a free appointment through their website at profinderinternational.com.

Ready to transform your legal practice and reclaim your time? Tune in for actionable insights that will inspire you to break free from the billable hour grind.

Don’t miss out on this opportunity to reshape your future—hit play now!

Speed to Lead: Why Your Response Time Could Make or Break Your Firm | Joe Ruotolo

Tue, 01 Oct 2024 04:00:00 -0400

Feeling like your law firm is stuck in slow motion? New leads are ghosting you faster than a bad date?

Join us for a high-octane episode where we chat with Joe Ruotolo, the speed demon of lead management at Intaker. ️ Joe spills the tea on how AI agents are revolutionizing customer service, turning sluggish lead follow-up into a lead-generating machine!

But wait, there's more! We also dive into:

AI chatbots that qualify leads while you sleep (finally, some competition for the snooze-fest that is legalese!) ⚖️
Personal development hacks inspired by Tony Robbins (because even lawyers need a mental break!)
Exclusive news about the upcoming GLM Summit and Intaker's Product Lab Day – where the future of legal tech gets unveiled!

Ready to ditch the billable-hour grind and embrace a life beyond the briefs? Buckle up, hit play, and learn how to respond to leads faster than your competition can say "objection!"

P.S. Don't miss the juicy details on Intaker's Product Lab Day (happening October 17th!) – email Joe directly at joe@intaker.me to secure your spot!

This episode is your fast-track to a thriving law practice. Hit play and rev up your lead response game today!

You Did Not Spend Six Figures on Law School to be a SERVANT

Fri, 27 Sep 2024 03:00:00 -0400

Master the art of time management and transform your life as a high-achieving professional. How can you make the most of your 168 hours each week? Join Brian Glass as he shares actionable strategies to prioritize and allocate your time for both personal and professional activities. Learn how to use a 365-day calendar to schedule vacations, personal time, and deep work sessions effectively. Discover the power of leveraging other people's time for less valuable tasks, allowing you to focus on high-value activities and achieve a better work-life balance.

In this episode, Brian also uncovers efficient time management and communication tools that can revolutionize your workflow. He highlights the game-changing potential of tools like Calendly for scheduling and offers tips to minimize lengthy email exchanges. Nutrition and sleep are emphasized as essential for maintaining productivity and mental clarity. With insights on setting boundaries with clients and colleagues, Brian provides a comprehensive guide to ensuring focused work hours and maintaining a healthy work-life balance. Whether you're running a busy legal practice or juggling multiple commitments, these insights will help you rethink productivity and maximize each hour for financial and personal rewards.

Are Books Dead? Building Credibility the Old School Way | Michael DeLon

Tue, 24 Sep 2024 03:00:00 -0400

Ready to turn the page on stale legal marketing? Join us in this episode of Life Beyond the Briefs as we chat with Michael DeLon, the Paperback Expert who’s here to show you how to use books as your ultimate marketing tool.

Michael reveals why books are still a powerhouse for lawyers seeking to build authority and connect with clients. He'll share three game-changing strategies for using books: establishing your expertise, educating potential clients, and filtering out those who aren't the right fit. Imagine having a tool that not only attracts clients but also enhances your referral network!

Curious about publishing without writing a word? Michael's innovative "speak-to-write" process is your ticket! In less than 24 hours of your time, you can turn your knowledge into a compelling book by simply chatting with an interviewer and letting professionals handle the rest. We'll also dive into the success story behind the "Renegade Lawyer Marketing" book and discuss why shorter lead magnets could be your perfect starting point if you're not quite ready for a full book.

But that's not all! We'll explore how to create effective lead magnets that build trust and authenticity. Learn what high-value content looks like, how to analyze your competition, and why maintaining a consistent presence is crucial for nurturing long-term relationships with clients.

Want to reach out to Michael?
You can find him at paperbackexpert.com, where you'll discover free training resources, schedule appointments, and explore all things related to leveraging books in your practice. Plus, check out his podcast, Experts Speak, for more insights on becoming a thought leader in your field.

And if you’re looking to catch Michael live, he’ll be speaking at the Summit 2024 in Phoenix, AZ, from October 3-5, hosted by The Great Legal Marketing. Don’t miss this chance to see him in action!

Ready to break free from the status quo and supercharge your marketing strategy? Grab your pen—it's time to write your own success story with Michael DeLon as your guide!

Bonus: Don’t miss out on exclusive insights that could change the way you market your practice forever. Grab your headphones and let’s get started!

How to Create Personal Brand as a Lawyer (Without Calling Yourself "the Hammer")

Fri, 20 Sep 2024 03:00:00 -0400

Ready to transform your legal career? Discover essential strategies on how to build a compelling brand as a lawyer. We unveil the two primary methods: creating a memorable character and establishing yourself as an authority. You'll learn why authority-building marketing is crucial and how offering valuable information can set you apart from the competition. Dive into the importance of identifying your ideal client and tailoring your content to their needs. Addressing common client questions effectively can be more powerful than you think, and overcoming self-doubt is crucial, as it's almost a moral responsibility to position yourself as an authority if you're a good lawyer with the perfect client out there.

Unlock the secret to authority with actionable strategies like leveraging books and podcasts. Even a brief consumer guide can be a powerful marketing tool to gain potential clients' contact information and establish credibility. We'll share why being a podcast guest can expand your reach more efficiently than hosting your own show. Traditional media coverage can amplify your authority, and repurposing speaking engagements can further solidify your professional profile. From hiring a videographer to sharing presentations on social media, we provide practical tips to maximize the impact of your efforts and make it easier for potential clients to recognize your expertise and trust you with their cases. Don't miss this opportunity to elevate your legal brand!

Jay Berkowitz's Ten Golden Rules: The Secret to Attracting Clients Like a Magnet

Tue, 17 Sep 2024 04:00:00 -0400

Are you tired of your law firm's marketing efforts falling flat? Meet Jay Berkowitz, the mastermind behind the Ten Golden Rules of law firm marketing. In this transformative episode, Jay reveals how to skyrocket your client acquisition game and build a thriving practice.

Dive into the power of the Dream 100 strategy, a game-changing approach to networking that can open doors to your dream clients. Jay shares his own journey from Winnipeg to South Florida, including the inspiring story behind the iconic White Out tradition in sports.

Discover how to leverage cascading content to maximize your marketing impact, repurposing one piece of content across multiple platforms. Learn the art of storytelling to engage and educate potential clients, and master the secrets of Google's Local Service Ads to boost your online presence.

Whether you're struggling to attract clients or looking to take your firm to new heights, this episode is packed with actionable insights and real-life examples that will revolutionize your marketing strategy. Get ready to attract clients like a magnet and build the law firm of your dreams!

Want to learn more from the marketing mastermind himself? Connect with Jay through these channels:

Don't miss this opportunity to elevate your law firm's marketing game. Tune in to the full episode and let Jay Berkowitz guide you to success!

Conference Season is Upon Us... Here's How to Win It

Fri, 13 Sep 2024 03:00:00 -0400

Ever wondered how attending a conference in person could revolutionize your legal practice? Tune in to uncover tried-and-true strategies for maximizing your time at legal conferences, inspired by my recent experience at the Lex Summit in Salt Lake City, Utah. I guarantee you'll leave with actionable tips on connecting with successful peers and obtaining the attendee list in advance to plan fruitful interactions that virtual CLEs simply can't match.

Join me as I recount the proactive steps I took before a legal seminar, from sending my team the agenda to ensure pressing issues were addressed to putting away distractions for undivided focus. Learn the immense benefits of engaging with diverse attendees and gain insights on the vital role of creating an environment that retains talent within your firm. Whether you're a senior associate, a junior partner, or a law firm owner, this episode offers invaluable advice on fostering a fulfilling and supportive workplace.

How Lawyers Can Get Out of Their Own Way | Aaron Velky

Tue, 10 Sep 2024 04:00:00 -0400

Feeling stuck in your legal career, like you’re just going through the motions? You’re not alone. Meet Aaron Velky, CEO of Get Out of Your Own Way, who’s here to help you break free from the chains of self-doubt and ineffective leadership.

This episode of Life Beyond the Briefs is your guide to unlocking transformational leadership. Aaron shares his personal journey and the hard lessons he learned about courage, empathy, and self-awareness. Discover how to create an environment where your team feels empowered to speak up, innovate, and thrive.

Ready to tackle the tough conversations that can elevate your practice? Aaron reveals practical strategies for fostering open communication and building a culture of honest feedback. Learn how to acknowledge mistakes, reflect on your leadership style, and reconnect with your roots to inspire your team.

Plus, we dive into the importance of employee happiness over salary, and how mastering the art of active listening can transform your organization. With Aaron’s unique Vision and Clarity Triangle coaching approach, you’ll identify and overcome the pain points holding you back, ultimately designing a business that enhances your life instead of consuming it.

Don’t miss this episode packed with actionable insights and inspiration for leaders at any stage of their journey. Ready to reclaim your power and lead with purpose? Hit play and let Aaron Velky show you the way!

Grab your headphones and let’s dive in!

BONUS! Want to connect with Aaron?

Website: AaronVelky.com - Check out his site for more information about his coaching programs and retreats.
Instagram: @AaronVelky - Send him a direct message to learn more about his upcoming retreat or to discuss coaching opportunities.
Retreat Information: Aaron is hosting a retreat in November in Scottsdale, aimed at helping participants prepare for 2025 by mapping out their vision and values. If you're interested in joining, reach out via his website or Instagram to book a call and see if it's a good fit.

Don’t miss the chance to elevate your leadership and personal development with Aaron's guidance!

Data Driven Law Firm Growth Strategies | How to 2X in 18 Months

Fri, 06 Sep 2024 03:00:00 -0400

Can you imagine doubling your law firm's revenue in just 18 months without increasing your advertising budget? In this week's episode of Life Beyond the Briefs, we share the proven formula that has helped 16 law firms skyrocket their success, as revealed at the Great Legal Marketing Bootcamp. Learn how transitioning intake tasks from an offshore VA to an in-house team resulted in a staggering 72% increase in case signups. We also dive into the critical importance of communication with digital marketing vendors to ensure their efforts lead to actual client signups.

Explore actionable strategies for growing your legal practice, focusing on collaboration and data-driven decision-making. Overcome the fear of competition in niche markets like auto accident law by leveraging partnerships and shared knowledge. Discover how refining your intake processes and swiftly responding to client needs can dramatically improve your firm's performance. Plus, hear an inspiring case study on transforming a legal practice through client referrals and streamlined operations for enhanced satisfaction and growth. Don't miss this opportunity to revolutionize your law firm!

Farming vs. Hunting Methods for Law Firm Marketing | Darl Champion

Tue, 03 Sep 2024 04:00:00 -0400

Ready to shake up your law practice? Join us on this episode of Life Beyond the Briefs as we chat with Darl Champion, a personal injury lawyer who turned challenges into triumphs when he launched his own firm. Darl's journey is packed with lessons on how to market your law firm effectively—think of it as farming vs. hunting for clients!

Discover why building genuine relationships with fellow lawyers is your secret weapon for referrals in today’s cutthroat personal injury landscape. Darl shares how he navigated the Great Recession and the risks of starting his firm in 2014, all while keeping his family life thriving with epic trips.

We dive into the evolving world of personal injury marketing, where big players like Morgan & Morgan are changing the game. Learn how to balance your caseload while managing your firm, hire the right talent, and focus on the cases that truly matter to you.

Plus, we’ll explore the power of online marketing—especially on LinkedIn—where authenticity and bold opinions can set you apart. If you're tired of the “busy lawyer” stereotype and want to take control of your future, this episode is for you.

Tune in and start designing the life you want, one strategic relationship at a time!

Get ready to learn:

Farming vs. Hunting: Discover how to cultivate relationships like a farmer while strategically hunting for clients. It’s all about balance!
The Referral Revolution: Learn why connecting with other lawyers is your golden ticket to a steady stream of referrals in a market flooded with big advertisers.
Case Management Mastery: Find out how to juggle your caseload and firm management without losing your mind. Hiring the right people is key!
Authenticity in Marketing: Uncover the power of online platforms like LinkedIn to showcase your true self and attract clients who resonate with your vibe.
Long-Term Vision: Darl shares his journey from law school to launching his firm amidst the Great Recession, proving that a clear vision can lead to success—even in tough times.

Ready to ditch the autopilot lifestyle and design a law career you love? Hit play and let Darl Champion guide you to a thriving practice where you can truly shine.

P.S. Want more insights? Connect with Darl and tap into his wealth of knowledge!

LinkedIn: Darl Champion
Website: thechampionfirm.com
Podcast: Listen to his podcast, Championing Justice, available on Spotify and other major platforms. The first episode covers the evolution of his firm and valuable lessons learned along the way!

The EXACT Math Needed to Run Your Seven Figure Law Firm

Fri, 30 Aug 2024 03:00:00 -0400

Can you imagine transforming your law firm into a million-dollar revenue machine? Discover the precise formula to achieve this milestone with actionable strategies from our recent Great Legal Marketing Boot Camp. I'm Brian Glass, and in this solo episode of Life Beyond the Briefs, I unravel the essential math behind generating $83,000 a month and emphasize the importance of focusing on high-value tasks. Learn how to increase your average case value, streamline case management, and optimize your time for maximum growth.

Uncover real-world examples and practical tips on case selection, client follow-up, and leveraging your team to prevent cases from going south. From enhancing client communication to instituting vital stop gaps, this episode equips you with everything you need to refine your approach and boost your firm's revenue. Whether your average case value is $5,000 or $20,000, these insights will ensure you're not leaving money on the table. Tune in now and start making strides towards a million-dollar practice!

Creating YOUR Legacy: How to Balance Work and Family | Adam La Barr

Tue, 27 Aug 2024 04:00:00 -0400

Feeling like you're constantly choosing between crushing it in the courtroom and being there for bedtime stories? 🤯 Strap in, because this episode of Life Beyond the Briefs is about to flip the script on what it means to be a successful professional.

We're rolling out the red carpet for Adam La Barr, the COO of Active Duty Passive Income and a true master of the work-life juggling act. This guy climbed Mount Fuji with a toddler on his back - so you know he's got the secret sauce to building a thriving career and a vibrant family life.

In this value-packed episode, you'll discover:

🔑 The "secret weapon" for aligning your family's vision with your law firm's direction (hint: it involves a lot of difficult, sucky conversations)

🤩 How to prioritize quality time with your spouse and kids, even when you're buried in briefs (spoiler alert: it's all about creating a rhythm)

💰 Real estate investing opportunities in the current market - and the tools Adam used to pivot from military service to real estate mogul

Plus, Adam shares the inspiring story of how he's intentionally breaking the "busy dad" mold to create a legacy that truly matters.

Ready to ditch the burnout and write your own definition of success? Hit play and let this modern-day superhero be your guide.

Want to connect with Adam? Check out the links below:

Website: activedutypassiveincome.com
Podcast: The BizDad Podcast
Email: Adam La Barr

What NOT Buying a House Taught Me About Law Firm Customer Service

Fri, 23 Aug 2024 03:00:00 -0400

Ever found yourself making split-second decisions in a high-stakes situation? My recent foray into the competitive Northern Virginia housing market was a rollercoaster of unexpected challenges and rapid decisions. Tune in to hear how this personal experience revealed crucial strategies for helping clients navigate high-pressure scenarios, particularly in legal practice. Learn why it's vital to create a supportive environment where clients can tackle complex issues with confidence and clarity.

Are your clients skeptical of your advice or holding back key information? You're not alone. We'll explore the common barriers at the start of client-professional relationships, especially in law and real estate. Discover how clients' mistrust often leads them to do their own, sometimes misguided, research, and learn effective ways to build trust and transparency from the get-go. We emphasize the importance of handling small details meticulously and managing client expectations to foster stronger, more reliable relationships.

Ever wondered how small mistakes can erode client trust over time? We'll dive deep into the significance of precision and consistent communication in maintaining strong client relationships. By sharing personal anecdotes and actionable insights, I'll show you how setting and meeting small, manageable goals can significantly bolster client confidence. This episode is packed with practical lessons on building a trust-based practice that thrives on clear, proactive communication. Don’t miss out on these valuable tips to enhance your legal practice and client rapport.

Why should a client trust YOU?: Using Social Media to Create Unshakeable Client Trust | McBilly Sy

Tue, 20 Aug 2024 04:00:00 -0400

Lawyers, ditch the "busy but miserable" routine! This episode of Life Beyond the Briefs cracks the code on building unshakeable client trust through social media.

Your secret weapon? McBilly Sy, the authority on lawyer authority branding. Learn how to transform from invisible to invaluable with:

The 3 Trust Signals: Discover how to build logical, emotional & social trust online – the secret sauce to attracting ideal clients.
Niching Down Power: Ditch the "jack-of-all-trades" trap and attract high-paying clients who crave your expertise.
Content Like a Machine: Master the art of creating engaging, trust-building content that gets results (think "retention over views").
Paid Ads that Don't Suck: Unlock the secrets of blending organic and paid strategies for maximum impact.
Say Goodbye to Fear: Learn how to overcome self-doubt and become a social media powerhouse – even if you're a complete beginner.

Ready to stop trading time for money and build a thriving practice on YOUR terms? Hit play and let McBilly Sy be your guide. This episode is your roadmap to a legal career you can actually love.

Bonus! Find out how Sam Kwok skyrocketed his sales by prioritizing trust over views. Plus, learn about the exclusive Great Legal of Marketing Summit where McBilly will be dropping even more lawyer-gold (October 3rd-5th, Phoenix, AZ).

Don't miss out! Grab your headphones and get ready to build a client base that BEGS to work with you.

P.S. Craving More McBilly Magic? Connect with Him here:

Website: Dive deeper into lawyer authority branding at authoritybrand.com
Instagram: Get inspired by McBilly's feed - follow him at @mcbilly
YouTube: Expand your knowledge with McBilly's video insights - subscribe to @McBilly

The Velocity of Money: How to Use KPIs to Run Your Law Practice

Fri, 16 Aug 2024 03:00:00 -0400

What if transforming your law firm's profitability was as simple as mastering a few key performance indicators (KPIs)? We're sharing actionable insights that can revolutionize your practice, drawing from real-world experiences at Ben Glass Law. In this episode of Life Beyond the Briefs, we dissect the velocity of money in law firms and unveil strategies to effectively track and utilize marketing dollars. Listen as we break down how a lack of well-defined systems initially challenged us and how analyzing data from past cases led to identifying critical metrics that now guide our decision-making. From understanding client behavior to setting clear expectations for team members, we deliver a roadmap to minimize frustration and elevate efficiency.

Ever wondered how to convert seminar attendees into paying clients? We're covering every step of that journey, from targeted mailers to signed retainers, specifically for estate planning lawyers. Learn the 7 to 12 crucial KPIs that ensure your firm's health and performance stay sharp. We'll discuss the importance of lead and lag metrics, enhancing client engagement, and the value of a robust sample size to derive meaningful data. Plus, we emphasize the power of teamwork and tools like ChatGPT for crafting effective KPIs. Tune in for a compelling discussion designed to help you build a data-driven, high-performance law firm.

Trial by Fire: Surviving an 8-Week Trial | David Holt

Tue, 13 Aug 2024 04:00:00 -0400

Feeling burnt out by billable hours? Lawyer David Holt just went toe-to-toe with a brain injury case for EIGHT. WHOLE. WEEKS.

This episode is your battle cry! David spills the secrets behind his $10 million verdict and the mental grit it takes to win in the courtroom.

Here's what you'll learn:

From Cop to Courtroom: David's unique journey from law enforcement to fighting for brain injury victims. ➡️‍⚖️
The 8-Week War: Uncover the mental stamina and strategies needed to dominate a marathon trial.
Winning with Empathy: How to connect with juries and secure life-changing verdicts for your clients. ‍⚖️❤️
Doctor Whisperer: Learn how to build powerful relationships with medical professionals (they're key to winning!). ‍⚕️‍⚖️
Self-Care Secrets: Discover how David prioritizes his health and avoids lawyer burnout during high-pressure cases. ‍♂️⚖️

This episode is for YOU if:

You're tired of the grind and want to make a real impact.
You crave courtroom victories and life-changing results for your clients.
You're curious about the fascinating world of traumatic brain injury law.

Hit play and let David Holt be your trial by fire survival guide!

Want to connect with David? You can find him online at The Brain Injury Law Center (www.brain-injury-law-center.com) or The Smith Law Center (www.smithlawcenter.com). He's also active on Instagram, using the handle dholty5 (yes, that's his son's lacrosse number!). If you prefer email, reach out to him at dholt@smithlawcenter.com. David loves to connect, so don't hesitate to reach out!

3 RED Flags That Your Client DOESN'T Value Your Opinion

Fri, 09 Aug 2024 03:00:00 -0400

What if delivering bad news to your clients could actually improve your legal practice? Today, I share my top client management tip: rip the bandaid off swiftly and directly. Listen as I reveal why it's crucial for attorneys—not paralegals—to handle these tough conversations and how procrastination can lead to deeper regrets. Drawing on my personal experiences, I pinpoint the early warning signs that signal a problematic client relationship, like contradictory statements, constant complaining, and unnecessary document edits. Spotting these red flags early on can empower you to make better decisions and keep your practice running smoothly.

In the second part of the episode, I tackle the delicate art of terminating client relationships. After more than a decade in the field, I understand the temptation to hold onto cases, but doing so can lead to unnecessary stress and professional dissatisfaction. I'll explain why it's essential to sever ties with clients once the relationship dips to a C or C-plus level and how this can ultimately make space for more rewarding cases. You'll hear about common fears that keep lawyers from letting go, like an empty pipeline or habitual leniency, and I'll offer practical advice on how to prioritize quality over quantity. By making these tough choices early, you can cultivate a happier, more successful legal practice.

CHAOS to Control: Building a Thriving Law Firm | Tyson Mutrux

Tue, 06 Aug 2024 04:00:00 -0400

Feeling like you're drowning in billable hours just to stay afloat?

Lawyer and coach Tyson Mutrux, the Maximum Lawyer himself, gets it. But what if you could ditch the grind and build a thriving law firm that fuels your freedom and dream lifestyle?

This episode is your life raft.

Tyson spills the tea on:

Client Care on Autopilot: Discover the game-changing CARES team that keeps clients happy and cases on track. No more dropped balls!
Tech Tools That Don't Suck: Learn how to leverage legal tech to work smarter, not harder. (AI and self-driving cars? We got you covered.)
Delegate Like a Boss: Stop being a one-man show! Free up your time to focus on what matters most with strategic delegation.
Future-Proof Your Practice: Adapt to the changing legal landscape and stay ahead of the curve.

Escape the billable hour trap and design the law firm (and life) of your dreams. Hit play and join Tyson on Life Beyond the Briefs!

Bonus: Craving even more Tyson wisdom? Connect with him on social media: follow him on all platforms at @LawyerTyson. Need help with a specific injury case in Missouri or Illinois? Head over to tysonmutrux.com. You can also find him at MaxLawGuild.com or Maximumlawyer.com and build the law firm of your dreams, together!

How to Learn from MISTAKES: The Young Lawyer's Blueprint for Success

Fri, 02 Aug 2024 03:00:00 -0400

Ever wondered how a shift in mindset can skyrocket your career? Brian shares his method of reflective learning, meticulously documenting every trial's nuances—from jurisdiction to personal reflections—and explains how this practice is a game-changer for professionals in any field. Whether you're in real estate, law, or even podcasting, discover how adopting Brian's strategy can refine your skills and boost your performance.

But that's not all. Learn how Brian effectively leverages past case results to guide his clients in making informed decisions, whether it's investing in experts, opting for a trial, or settling. He emphasizes the importance of building a niche and creating non-privileged case summaries to present objective evidence. Reflecting on his journey, Brian suggests new lawyers start in insurance defense to gain rapid trial experience. This episode is packed with actionable insights that can elevate your career, regardless of your profession. Don't miss out on Brian's practical advice that could be the key to your next big career leap!

The Lawyer's Happiness Equation: Time, Money, & Family | Jay Ruane

Tue, 30 Jul 2024 04:00:00 -0400

Is your criminal defense practice slowly sucking the joy out of life? Working long hours, managing demanding clients, and feeling like you're on autopilot? You're not alone. But what if you could build a thriving law firm and have time for family dinners, date nights, and those precious kid moments?

Jay Ruane, co-founder of Ruane Attorneys and mastermind behind the Criminal Mastermind group, cracks the code! In this episode of Life Beyond the Briefs, Jay spills the tea on how he prioritized family time while building a successful criminal defense practice.

Get ready to ditch the "billable hour" mentality and discover:

The Family-First Formula: Learn Jay's secrets for structuring your firm to maximize time spent with loved ones without sacrificing results.
Client Connection Hacks: Craft compelling client narratives that humanize your cases and impress judges and prosecutors.
Delegation Domination: Discover how to effectively delegate tasks and leverage support staff for a high-performing practice.
From Money Obsessed to Time Blessed: Ditch the grind! Jay reveals how he shifted his focus to prioritize personal happiness.
The Happiness KPI: You heard that right! Learn about Jay's revolutionary system for tracking activities that bring you joy and ensure you make time for them.
Building a Supportive Culture: Discover how Jay fosters a work environment that values family time and encourages employees to achieve a healthy work-life balance.

Bonus! Jay also shares the inside scoop on the Criminal Mastermind group, a community designed to help criminal defense lawyers achieve the elusive work-life balance we all crave.

This episode is your roadmap to a fulfilling legal career and a thriving family life. Hit play and let Jay Ruane be your guide!

Want to learn more? Head over to ruaneattorneys.com to see his firm in action, and join The Criminal Mastermind at thecriminalmastermind.com to unlock the secrets of a thriving, family-friendly practice.

Ready to escape the grind? Grab your headphones and get ready to take notes!

The MOST Important Question You AREN'T Asking Your Clients

Fri, 26 Jul 2024 03:00:00 -0400

Do you know the single most important piece of information to gather from potential clients? Uncover the key to unlocking higher conversion rates and happier clients in our latest episode of Life Beyond the Briefs. Through a compelling real-life example, I reveal how understanding the client's true problem is often overlooked by lawyers, leading to misaligned expectations and unsatisfactory outcomes. Whether you're a seasoned attorney or just starting out, this episode offers invaluable insights into transforming client consultations for better alignment and success.

Join me as I explore common pitfalls where lawyers miss the mark by focusing on the wrong issues, such as a case involving an injured child where the client’s primary concern wasn't monetary compensation but preventing future harm. Discover why non-lawyers equipped with a good script can be more effective in intake and sales, and how focusing on what truly matters to the client can lead to more meaningful and effective legal solutions. Tune in for an eye-opening discussion that promises to change the way you approach your practice!

Lawyer Money Mastery: Crushing Debt, Building Wealth with Darren Wurz

Tue, 23 Jul 2024 04:00:00 -0400

Imagine trading in those endless hours for financial freedom and a life you actually love. That's the reality Darren Wurz, a.k.a. The Lawyer Millionaire, helps ambitious lawyers achieve. Darren, a former teacher turned financial guru, knows the struggles lawyers face. He's here to smash the cycle and show you how to build serious wealth, even if you're drowning in student loans or yearning for early retirement.

Whether you're a fresh-faced graduate or a seasoned pro, Darren's got your back. He'll share proven strategies to conquer debt, so you can finally breathe easy. Worried about retirement? Darren will show you how to turbocharge your savings and unlock the secrets of IRAs. Law firm owners, take note! Darren dives deep into strategic financial planning and exit plan secrets, transforming your business into a profit machine.

Forget fancy suits and confusing jargon. This episode is packed with actionable advice you can use today. From finding your niche and dominating the market to mastering the art of balancing debt repayment with smart investments, Darren will equip you with the knowledge you need to succeed. He'll even explain why working with the right financial advisor – a fiduciary who puts your interests first – is crucial for your financial future.

Darren flips the script on investment fear, showing you how to view risk as an opportunity, not a hurdle. He'll also guide you through integrating your personal and business finances for ultimate control. This episode is your roadmap to financial freedom, a life beyond the endless billable hours. Hit play, design the life you deserve, and ditch the briefs for good!

Still hungry for lawyer wealth? Darren's got your back at lawyermillionaire.com! Snag his book, listen to his podcast, and conquer your finances. Hit play and win!

Double Your Law Firm Revenue: Proven Intake & Referral Strategies with Brian Glass

Fri, 19 Jul 2024 03:00:00 -0400

What if you could increase your law firm's revenue by 72% without spending a penny more on digital marketing? On this episode of Life Beyond the Briefs, Brian Glass unveils the transformative strategies that helped his firm achieve just that. From signing more auto accident cases to attracting the right leads, Brian shares actionable methods that ensure no lead is left behind. He also delves into a powerful three-part direct mail sequence that’s been a game changer for boosting referrals and recounts his personal journey of working alongside his father to create a more sustainable and profitable practice.

Ever wondered why some advertising campaigns fail despite bringing in leads? Brian reflects on his firm's 2019 TV ad campaign and a Spanish pay-per-click initiative, revealing the critical lessons learned about the importance of an effective intake process. He highlights that many small law firms mistakenly focus on acquiring more leads when the real issue lies in optimizing their intake processes. Learn how defining desired case criteria and aligning intake teams can significantly improve lead conversion rates and, ultimately, client satisfaction.

Ready to enhance your firm’s referral growth? This episode is packed with strategies for maintaining an engaging newsletter, creating a compelling social media presence, and targeting specific referral sources like chiropractors and financial advisors. Discover the benefits of hiring dedicated intake specialists and utilizing advanced lead management software. Plus, get a sneak peek into an upcoming bootcamp designed to help small law firms double their revenue within 18 months with expert insights on branding, retargeting, lead management, and more. Tune in to transform your practice and unlock unprecedented growth!

Quit Your Job, Build Your Empire: Freedom Hacking with Dave Homyak

Tue, 16 Jul 2024 04:00:00 -0400

Feeling like your legal career is on autopilot, yearning for more control and financial security? You might be surprised to know you have something in common with Dave Homyak. While Dave started as an engineer at General Motors, his story resonates deeply with lawyers seeking a path to escape the cycle of long hours and limited flexibility.

This episode of Life Beyond the Briefs is your roadmap to breaking free. Dave shares his unconventional journey from cautious real estate investor to building a thriving empire through strategic property choices and a game-changing virtual assistant (VA) company called Rockstar VAs.

Get ready to explore unconventional paths to success, and learn:

Real Estate Revelation: Dave overcame his fear and found a property that replaced his income in just 11 months! Learn his secrets to finding hidden gems, using smart pricing, and turning properties into cash cows – from single-family homes to Smoky Mountain escapes or Ocean City beach rentals.
Podcast Power: See how Dave leveraged his expertise on podcasts to attract clients seeking high-performing properties. Imagine turning your legal knowledge into a profitable side hustle!
The VA Advantage: Discover how hiring a Rockstar VA (trained by Dave!) freed up his time and sparked a revolution. Rockstar VAs go beyond basic outsourcing – their intensive training ensures exceptional service, giving you back your time and a more balanced life.
Beyond the Billable Hour: Hear Dave's inspiring story of escaping the grind, building a successful business, and giving back through charity. You too can find purpose beyond the courtroom!

Ready to trade long hours for financial freedom and building an empire? Hit play and let Dave Homyak be your guide. This episode is packed with actionable insights, a healthy dose of inspiration, and a free gift for the first 100 listeners!

Bonus! As a special thank you to our listeners, Rockstar VAs is offering a FREE Innermetrics test that unlocks your unique strengths and communication styles. It's a powerful tool used by Rockstar VAs to build dream teams, and it's yours for free! (Limited to the first 100 listeners, claim yours here: https://referral.therockstarvas.com/brian-glass/freegift)

Want to learn even more? Check out Rockstar VAs at https://therockstarvas.com/

Don't just dream of escape, make it happen! Grab your headphones and get ready to take notes.

Smart Time Management for Busy Lawyers

Fri, 12 Jul 2024 03:00:00 -0400

What if you could strike the perfect balance between your professional and personal life as a lawyer? Join us on "Life Beyond the Briefs" to master the art of time management using the transformative rocks, pebbles, and sand framework. Discover how prioritizing significant life activities like family time and personal development can profoundly impact your well-being, even amidst demanding professional duties. By sharing practical strategies such as leveraging a 365-day calendar, scheduling around school breaks, and dedicating time for rest, we challenge you to rethink your time allocation for a more fulfilling life.

In our second chapter, get a sneak peek of an exciting upcoming webinar where we reveal how our office achieved a remarkable 72% increase in signed PI cases year over year without spending a dime on digital marketing. Learn the secrets behind our success, including how we grew our caseload while turning off Local Service Ads (LSAs) and PPC ads. Don't miss this valuable opportunity to enhance your practice and personal life. For those who can't attend live, feel free to reach out to me for a recording. Enjoy your weekend and start making meaningful changes today!

From Lawyer to CEO: The Mindset & Skills You Need to Run a Thriving Law Firm | Thomas Tona

Tue, 09 Jul 2024 03:00:00 -0400

Feeling stuck as a lawyer? Drowning in cases and longing for a life beyond the billable hour? Thomas Tona, CEO of Tona Law, gets it. He built a thriving firm from the ground up, and now he's sharing the secrets to his success.

This episode is your roadmap to becoming the legal BOSS you were meant to be. We're talking:

Lawyer to CEO Mindset Shift: Learn how Tom transformed his practice from a hustle into a well-oiled business machine (and gained time for his family in the process!).
Unleash Your Inner Rainmaker: Master the art of targeted marketing, identify lucrative legal niches, and build a client base that fuels your growth.
Turn Liabilities into Assets: Discover how Tom's innovative thinking turned software development and a printing company purchase into strategic advantages.
The Power of People: From dedicated intake specialists to rockstar leadership teams, Tom reveals how investing in your human capital pays dividends.
Never Stop Learning: Masterminds, conferences, and continuous education - Tom shares his strategies for staying ahead of the curve.
Beyond the Billable Hour: Get a taste of the courtroom action and upcoming collaborations that will inspire your legal journey.

Ready to ditch the grind and build the legal empire of your dreams? Tom Tona's your guide. This episode is packed with actionable insights and a healthy dose of inspiration. Grab your headphones and get ready to take notes!

Want to connect with Tom and learn even more? Search for Tona Law on Google or LinkedIn, or connect with Tom directly on LinkedIn: www.linkedin.com/in/tonalaw/

Fix This Next: The Tale of Two Law Firm Quarters

Fri, 05 Jul 2024 00:00:00 -0400

What if the key to success lies not in your results, but in your actions? Welcome back to Life Beyond the Briefs! This week, we turn the spotlight on the unpredictable journey of the first half of the year at our law firm. The first quarter was a financial nightmare, yet when we stripped away the dollar signs, it became apparent that our team had achieved significant milestones. By the time we hit the second quarter, our consistent efforts began to bear fruit, culminating in two of our most successful months in years. This episode dissects why it's crucial to focus on controllable actions rather than just end results, especially in the rollercoaster realm of auto accident law.

Immerse yourself in our discussion on how the Entrepreneurial Operating System (EOS) has been a game-changer for us. We break down our scorecard metrics, emphasizing the importance of tracking actions like demand packages and intake efficiency over mere outcome-based goals. By honing in on these controllable factors, we've improved our conversion rates and expedited case resolutions. Tune in for a treasure trove of insights aimed at helping lawyers and law firm owners take the reins of their practice, regardless of the inherent uncertainties of the legal industry.

Ditch Your Golden Handcuffs & Own Your Practice | Patrick Patino, the Newfangled Lawyer

Tue, 02 Jul 2024 04:00:00 -0400

Feeling stuck in a legal career that drains your soul?

What if you could build a thriving practice based on your values and ditch the pressure? ⚖️

Patrick Patino, The Newfangled Lawyer, throws away the old rulebook and shows you how to build a thriving law firm based on YOUR values.

This episode is packed with actionable advice, including:

Breaking free from the "golden handcuffs" of traditional law and building a practice on your terms.
The power of personal branding and how authenticity attracts the right clients.
Crafting a client experience that fosters trust and referrals.
Leveraging technology and remote work to build a flexible and fulfilling practice (goodbye, billable hour grind!).
Patrick's Law Firm Launch Pad program - helping lawyers ditch the fear and launch their dream firms!

Ready to stop feeling like a cog in the machine and become the lawyer you were meant to be?

Hit play and unlock the secrets to practicing law YOUR way!

Feeling inspired? Patrick wants to keep the conversation going! Connect with him on LinkedIn: Patrick Patino's LinkedIn and explore his website, The Newfangled Lawyer: newfangled.legal

Need empowering and approachable bankruptcy services in Nebraska or Minnesota? High Five Legal is here to help! Visit their website: highfivelegal.com and take a fresh approach to your fresh start.

Got lingering questions? Shoot Patrick an email at patrick@newfangled.legal.

STEAL My 2024 Law Firm Content Strategy

Fri, 28 Jun 2024 03:00:00 -0400

In this episode of Life Beyond the Briefs, I'll walk you through our 2024 content strategy at Ben Glass Law, highlighting how to effectively generate and repurpose content across multiple platforms by leveraging AI as a supportive tool rather than relying on it completely.

Our primary driver: Avoid the pitfalls of leaning too heavily on external vendors and, instead, cultivate a robust in-house processes to elevate our firm's value.

And if you're serious about taking your law firm's marketing to the next level, we'll discuss the benefits of joining the GLM Bootcamp in Fairfax, Virginia. This episode is packed with practical strategies to boost your marketing results and elevate your practice. Don't miss out!

Interested in the Bootcamp? Code LBTB500 will save you $500 on the registration fee.

Client Stories That Convert: The YouTube Secret Weapon for Lawyers | Ian Garlic

Tue, 25 Jun 2024 04:00:00 -0400

Struggling to attract high-value clients? Tired of the same old marketing routine? YouTube might be your secret weapon.

This episode with YouTube guru Ian Garlic will show you how to turn viewers into clients.

Here's what you'll get:

Laser Targeting: Discover how to ditch the wasted marketing dollars and attract your ideal clients directly.
The Client Story Goldmine: Unlock the power of authentic storytelling to build trust and explode referrals.
From Tech Talk to Trust Talk: Learn how to transform your video content from dry to dynamic (no tech jargon required!).
The YouTube Advantage: Find out why YouTube beats other platforms for long-term client acquisition.

Imagine:

Building a steady stream of leads with engaging YouTube videos.
Keeping clients informed and managing expectations through video updates.
Boosting your firm's credibility and referral rates with powerful storytelling.

Stop spinning your marketing wheels. This episode is your roadmap to creating a YouTube channel that converts.

Tune in and transform your legal marketing strategy today!

Bonus: Dive Deeper with Ian Garlic!

Connect with Ian:
- Linkedin: www.linkedin.com/in/iangarlic
- Website: www.videocasestory.com
- Video Case Story Youtube: Focused on client stories & VideoCaseStory business - VCS Channel
- Ian Garlic Personal Youtube Channel: Broader marketing theory & experimentation - Ian Garlic Personal Channel

The ONLY Three Variables that Drive Law Firm Revenue

Fri, 21 Jun 2024 03:00:00 -0400

Ready to break free from the grip of billable hours and take control of your law firm’s revenue? This episode of Life Beyond the Briefs is your guide to mastering the three pivotal levers that can make or break your top-line revenue: number, size, and speed. We guarantee you'll learn why honing in on just one or two of these factors can lead to better results without overwhelming your team. Discover how focusing on the number of cases, adjusting your average transaction size, or speeding up case completion can transform your firm's financial health, especially if you're in a contingency fee model.

Join us as we dissect the intricate balance of these levers, specifically for contingency fee law firms. Learn why increasing your case load might seem like a quick win but could actually harm your revenue. Understand the implications of lowering your case threshold and the potential necessity for a larger team, which in turn impacts your bottom line. This episode is packed with insights that will help you strategically grow your law firm's revenue without sacrificing efficiency or profitability. Tune in and take the first step towards designing a law practice that serves you.

"We PAID Off $678,000 in Debt!" | Rho Thomas

Tue, 18 Jun 2024 04:00:00 -0400

Crushed by Law School Debt? Escape Velocity is Possible!

Drowning in student loans while juggling a crazy law career? You're not alone. But listen up, because financial freedom is closer than you think.

This episode features Rho Thomas, the money coach who slayed a monstrous $678,000 debt. Yes, SIX HUNDRED SEVENTY EIGHT THOUSAND DOLLARS.

Law school grad. Big Law associate. Crippling debt. Rho's story is one you NEED to hear. She'll show you how she:

Hacked the system: Leveraged part-time work policies to maintain sanity (and her bank account).
Beat the "unlimited vacation" lie: Discover the truth behind these policies and how to set firm boundaries (without getting fired).
Ditched the lifestyle inflation trap: Luxury cars and McMansions won't pay off your loans. Rho reveals the power of living modestly (and still having fun!).

But wait, there's more! We'll dive deep into:

Aligning your spending with your values: No more guilt trips. Learn to spend on what truly matters to YOU.
The magic of "fun money" accounts: Indulge without the financial hangover.
Practical exercises to transform your financial future: It's time to break free from the debt shackles.

By the end of this episode, you'll have a battle plan for financial freedom. Ready to ditch the stress and build a life you actually love?

Hit play and let's do this!

Bonus: Get even more Rho wisdom! Connect with her on Linkedin: iamrhothomas and her website: www.rhothomas.com/. Don't miss out on these powerful tools to conquer debt and live your best life!

Free Download! 5 Mistakes That Keep Lawyers in Debt (and How to Correct Them). Get your FREE copy and start your journey to financial freedom today! Grab the ebook here: www.rhothomas.com/beyond/

Navigating Your Legal Career: What To Do When You Don’t Know What To Do

Fri, 14 Jun 2024 03:00:00 -0400

What if you could unlock the secrets to a fulfilling legal career by embracing unconventional paths? This week on Life Beyond the Briefs, I share invaluable advice and personal anecdotes aimed at guiding young lawyers and law students through the formative years of their careers. From conversations with budding legal minds, I highlight the importance of keeping multiple career doors open and staying flexible until you discover your true passion.

Tune in as I recount a compelling discussion with a law student pondering traditional routes like prosecution and plaintiff's law. I propose an unexpected yet strategic alternative: defending cases for auto insurance companies. This often-overlooked path offers young lawyers critical trial experience without the high stakes, allowing them to hone their courtroom skills. Listen for a candid and insightful exploration of how to maximize your early legal career and navigate towards a fulfilling professional life.

Power Couple or Power Struggle? Building a Business with Your Spouse | Dave Van Der Laan

Tue, 11 Jun 2024 04:00:00 -0400

Lawyer Life SUCKING the Life Out of You? This Rockstar Lawyer Ditched Law & BUILT A THRIVING FUNCTIONAL MEDICINE EMPIRE (Seriously!) ⚖️

Tired of trading your soul for billable hours? Picture this: a lawyer by day, rockstar wedding singer by night, throws away the LSAT scores and says F you to the legal grind to build a BOOMING medical business with his wife.

This ain't your grandpa's law podcast. This episode is pure CAREER REBELLION. Meet Dave Van Der Laan, the ex-lawyer who traded chasing ambulances for biohacking his health and building a thriving empire with his wife, Joya.

Intrigued? Here's what you WON'T get: A snoozefest about dusty legalese.

Here's what you WILL get:

From Rockstar to Medical Renegade: Witness Dave's epic career flip and discover you CAN escape the lawyer cage (law school diploma highly overrated!).
Lawyer vs Real Estate Smackdown: Uncover the SHOCKING truth about lawyer salaries, investment strategies, and the SECRET benefits of big law culture (yes, you read that right).
The "Passive" Income Lie Exposed: Learn why passive income requires real work (and how to avoid getting screwed by bad investments).
Building a Business with Your Spouse (Without the Divorce Lawyer): Discover the secrets to a thriving business and a rock-solid marriage – all with your spouse by your side (no drama allowed!).
Functional Medicine Revolution: Dave spills the tea on a cutting-edge approach to health and longevity. (Hint: It's not just about kale smoothies and mindfulness BS!)

Ready to ditch the legal drama and build a life you LOVE? Tune in for actionable advice and a healthy dose of inspiration from Dave and Joya.

Bonus! Want to learn more from Dave and unlock the full potential of your legal career (and maybe your health!)? Connect with him on:

Instagram: @davevdl72 or @nourishhousecalls
LinkedIn: Dave Van Der Laan
Email: davevdl72@gmail.com
Website: https://nourishhousecalls.com/ (be sure to check it out!)

Ditch the boring lawyer stereotype and hit play!

How to Break the $1,000,000 Barrier

Fri, 07 Jun 2024 03:00:00 -0400

Can your law firm break the million-dollar barrier? Discover actionable strategies to master time management and elevate your firm’s efficiency in this focused solo episode of Life Beyond the Briefs. I’m Brian Glass, and today I’m speaking directly to law firm owners who generate between $300,000 and $1 million in annual revenue. If you’re struggling with juggling marketing, accounting, and case management, this episode is your blueprint for streamlining operations and boosting productivity.

Hit that million-dollar milestone and unlock new opportunities for specialization. Learn how to balance your workload by hiring the right people and focusing on roles you genuinely enjoy. Plus, for those already surpassing the $1 million mark, I’ll outline how your mindset and strategies need to evolve. Don’t miss the chance to transform your law firm and achieve greater focus and efficiency.

Other episodes mentioned:
Small Law: How to Find a Job at a Law Firm that Won't Try to Kill You
How to Set Goals Like an 8 Figure Entrepreneur
How (and When) to Quit Your Job

Interested in the August 1- 2 Great Legal Marketing Boot Camp ? Tickets are on sale now. Use promo code LBTB500 to get $500 off.

Venture Capital for Law Firms: Conspiracy Theory or the Future? | Jonathan Hawkins

Tue, 04 Jun 2024 04:00:00 -0400

Law Firm Fail: Your Boring Contract Could Cost You EVERYTHING!

Imagine losing a case because a tiny detail in your contract blew up in your face. Sounds crazy, right? But trust us, it happens ALL. THE. TIME.

This episode isn't about fancy legal jargon nobody understands. ❌ Forget complex lawsuits and million-dollar deals. This is about the BORING paperwork that could CRASH and BURN your entire law firm.

Meet Jonathan Hawkins, the ex-gaming lawyer who's seen it all. He used to battle burnout in the trenches of the gaming industry. Now, he's a law firm lifesaver, here to show you how to avoid EPIC FAILURES before they happen.

Think engagement letters and employee agreements are a snooze? WRONG! These are the silent assassins hiding in your office, waiting to destroy your business.

Tune in and discover:

The Sneaky Traps in Your Contracts: Learn how to spot these hidden landmines before they explode.
How to Deal with Know-It-All Clients: Those clients who think they're the lawyer? We'll show you how to handle them like a pro.
Lawyer Self-Defense 101: Protect yourself from clients, employees, and even YOURSELF! ️

Bonus! Jonathan spills the tea on his crazy career change and the secrets to building a thriving (and drama-free!) law firm. ☕️

This ain't your typical law podcast. Ditch the complex legal jargon and get ready for ACTIONABLE advice to future-proof your firm.

Listen now and learn how to:

Avoid contract nightmares and save your business.
Handle difficult clients with confidence.
Build a law firm that's resilient and stress-free.

Ready to ditch the drama and build the law firm of your dreams? Hit play and let's do this!

Craving more law firm wisdom? Dive deeper into Jonathan's world beyond the podcast. Connect with him on LinkedIn for insider tips and follow his firm, Law Firm GC, on their website at www.yourlawfirmgc.com. He's also the host of the Founding Partners Podcast - your one-stop shop for insights from successful law firm founders! Don't miss out - connect with Jonathan and unlock the full potential of building a thriving law firm!

Never Miss Another Case: How to Transform Your Law Firm's Intake Process

Fri, 31 May 2024 03:00:00 -0400

How can you transform your law firm's intake process to ensure you never miss out on a valuable case again? This episode of Life Beyond the Briefs is packed with actionable insights on optimizing client engagement for solo and small law firms, particularly those specializing in personal injury. Discover why the speed of your response can make or break your case acquisition rate and how bringing intake tasks back in-house can revolutionize your firm's efficiency. We'll also guide you on how to define a clear "buy box" for your intake team, helping them quickly identify the cases that are always, sometimes, and never a fit for your firm.

Mark your calendars for an event you won't want to miss: the Law Firm Bootcamp in Fairfax, Virginia, on August 1st and 2nd. This bootcamp is your go-to for boosting profitability without upping your marketing budget. Learn to optimize your client intake processes, leverage free tools like Google My Business, generate referrals, and dive into grassroots marketing strategies that truly work. We'll also reveal the critical metrics your law firm should be tracking, with some surprising insights that could change your approach entirely. Stay tuned for next week's update on how to grab your tickets. Have a fantastic weekend, and let's grow your practice together!

4 Silent Killers of Law Firm Growth | Andrew Stickel

Fri, 24 May 2024 18:00:00 -0400

Law firm stuck in "meh" mode? You CAN be the go-to powerhouse!

Join marketing guru Andy Stickel and DITCH the daily grind. We'll show you how to:

Attract Dream Clients: Stop wasting time - get the perfect clients knocking down your door.
Crush Your Intake System: Turn leads into paying clients with a system that DOMINATES.
Empower Your Team: Unleash your team's potential - they're secret weapons, not sidekicks.

This episode is for YOU if you're a:

Frazzled Lawyer: Escape the daily grind and build a practice you LOVE.
Growth-Minded Attorney: Take your practice to the next level with proven marketing strategies.

Stop settling for "just another law firm"! This episode is your roadmap to becoming the legal powerhouse everyone wants to hire!

Bonus! We'll also cover:

Content that Converts: Learn how to answer the questions keeping your ideal clients up at night.
AI Marketing Tools: Discover how AI can help you connect with more clients and build stronger relationships.
Law Firm Growth Bootcamp: Want to transform your law firm into a well-oiled machine that makes money, frees up your time, and lets you take vacations without stress?

Andy's Law Firm Growth Acceleration Bootcamp (June 4-6, 2024 - 100% virtual!) is your secret weapon. Learn how to overcome challenges, build a dream team, and achieve your 3-year vision. Check it out: https://smbteam.com/

Ready to build a THRIVING law firm legacy? Tune in and let Andy Stickel be your guide!

Do Law Firms Need CEOs? (And should it be you?)

Fri, 24 May 2024 03:00:00 -0400

Drowning in casework and yearning for control? Stop fantasizing and become the CEO of your own legal empire!

In this episode, Ben and I throw the "CEO" myth out the window. It's NOT about a fancy title; it's about crushing the billable hour grind and building a firm with ironclad systems, a kickass culture, and a team of legal rockstars.

Get ready to:

Expose the brutal truths (and hidden opportunities) of law firm leadership.
Steal the growth secrets from a battle-tested mentor, Dan Kennedy – think high-quality service, personal freedom, and booming profits.
Become a team-building mastermind. Forget egos, it's all about clear roles and a culture that breeds rockstars.
Make the lawyer-to-CEO leap and unlock explosive firm growth and unparalleled personal success.
Nurture the next generation of legal champions and embrace strategic turnover to build a thriving and inspiring workplace.

Stop dreaming, start building! This episode is your roadmap to a fulfilling law practice.

P.S. Do you dare to break free from the billable hour cage? Tune in and find out!

Are You Building Your DREAM Law Firm OR Your Tomb | Marco Brown

Tue, 21 May 2024 03:00:00 -0400

From Divorce-Drowning Zombie to Legal Rockstar: How Marco Brown Conquered Chaos & Built an Empire (Yes, You Can Too!)

Feeling like a lawyer trapped in a never-ending divorce nightmare? You're not alone. Marco Brown has BEEN there - buried under a mountain of 112 clients, stressed to the max, and on the fast track to burnout.

But Marco didn't stay there. Buckle up for his INSANE story of transformation, from legal zombie to Utah's Award-Winning Divorce King! This episode is your battle cry to escape the lawyer grind and become the legal BOSS you were meant to be.

Get ready to ditch the burnout and embrace the boss life with Marco's secrets:

From Caseload Chaos to Award-Winning: We crack open Marco's escape plan - how he clawed his way out of the trenches and became a divorce rockstar.
Building a Law Firm Empire (Seriously, During a Recession?!): Learn the secrets of starting from scratch and becoming Utah's BIGGEST family law firm, even when the economy's in the toilet.
Dream Team & Time-Bending Mastery: Discover Marco's A-player hiring strategies, his ingenious caseload management tricks, and the secrets to achieving work-life balance that doesn't require selling your soul.
Disrupting the Industry: Daily Sales Meetings & Client Communication That CRUSH the Competition. We reveal Marco's unconventional strategies shaking things up in the legal world.
Premium Pricing & Powerhouse Teams: Dive deep into Marco's disruptive approach, including his bold pricing strategy and how he leverages his team for maximum impact.
The Power of "300 Goals": Unlock the secret weapon behind Marco's relentless pursuit of audacious dreams (and maybe learn a little something about his mysterious Italian connection... 🇮🇹)

This episode is more than just Marco's story - it's a community builder! We're all in this together. Marco wants to see YOU win too, so he's inviting you to connect with him directly (seriously, email him at marco@brownfamilylaw.com or connect with him on LinkedIn - he's awesome).

Ready to stop drowning in cases and start THRIVING? Grab your headphones and dive into this inspiring episode! Let Marco Brown's story be your guide to escaping the grind and building the legal career (and life) you deserve.

6 Ways I'm Using AI in My Law Firm Marketing Today

Fri, 17 May 2024 03:00:00 -0400

Feeling lost in the world of AI? This episode is your guide to using it in your law practice - forget fancy terms, get real results!

We'll show you how AI can:

Boost your client connection (make a better impression!)
Help you write awesome content (no more writer's block!)
Even improve your legal documents (sound smarter, work faster!)

Whether you're a legal eagle or just starting out, this episode is for you!

Get ready to discover:

Cool new AI tools: We'll test out the latest one (ChatGPT 4.0) and show you how it can actually help with your legal work.
Your AI brainstorming buddy: Say goodbye to writer's block! AI can help you generate ideas and write content that sounds like you.
A secret trick that will change your game: We'll reveal a mind-blowing way to use AI with your legal documents, podcast, and social media.

By the end, you'll be an AI pro, using it to work smarter and win more cases!

Don't miss out on this episode - it's the future of law!

Law Firm SEO Masterclass With Jason Hennessey

Tue, 14 May 2024 04:00:00 -0400

Lost in the Legal SEO Labyrinth? Here's Your Escape Plan!

Dominate search engines and attract high-value clients – even in the cutthroat legal arena.

This episode is your roadmap to SEO success for law firms. We chat with Jason Hennessey, the SEO wizard behind Hennessey Digital. He'll break down the complexities of climbing search rankings, specifically within the competitive legal landscape.

Forget the wallet-draining tactics! Jason, a battle-tested veteran of the digital marketing world, shares practical strategies to boost your firm's online presence – without breaking the bank. His book, "Law Firm SEO," is your secret weapon, helping you navigate the SEO terrain with confidence and avoid shady vendors.

But SEO is just one piece of the puzzle. We dive deep into the entrepreneurial spirit with Jason, uncovering the secrets behind building winning business systems. Get ready for real talk – Jason and I share our own blunders and triumphs, from scripting solutions to client retention. Discover how a healthy dose of curiosity and problem-solving can pave the path to success.

Tired of the blame game within your team? We discuss fostering a culture of learning and overcoming obstacles. This episode is a masterclass in scaling your business – proving that local solutions can have a global impact.

Ready to unleash the power of PR and backlinks? Jason, with his experience on "Million Dollar Listing New York," reveals unique strategies for securing high-value backlinks. He'll also unveil the blueprint for a sustainable SEO campaign, built on consistency and growth to leave a lasting digital footprint.

Craving more SEO gold? Dive deeper into Jason's treasure trove of knowledge beyond the podcast. Connect with him on LinkedIn for bite-sized SEO insights and follow his Instagram for some seriously cool SEO tips. And the cherry on top? Jason's launching a brand new YouTube channel soon – the ultimate destination for in-depth strategies to build your firm's online empire. Don't miss out – connect with Jason and unlock the full potential of SEO for your law firm!

Bonus! Want to learn even more SEO secrets straight from Jason? He's generously offering a FREE copy of his book, "Law Firm SEO," to our listeners! Grab your free copy and become an SEO master for your law firm. Here's the link: https://info.hennessey.com/book-life-beyond-podcast/

Try NOT Being a Jerk: The Problem with Lawyer Well-Being

Fri, 10 May 2024 03:00:00 -0400

Lawyer Wellness week rolls on as the established bar tells lawyers to "try not being a jerk."

Seriously - that was the Thursday Tip of the Day.

And while that may work for some lawyers, who find themselves boxed in to 70 hour work weeks without an escape - those of us who seek happiness, wealth, and wellness outside of the office have some different ideas.

In this episode, Brian walks through the benefits of thinking outside of the box when it comes to law firm success and happiness.

Mastermind Hacks & The $100k Assistant: Secrets to Scaling Your Law Firm | Ethen Ostroff

Tue, 07 May 2024 04:00:00 -0400

Lawyers, listen up! Want to explode your firm's presence online just like Ethen Ostroff, the TikTok legal star?
Ethen, a lawyer who's a social media whiz, will share how he used TikTok to build a massive following of over 200,000 people looking for legal advice.
He'll reveal his secret sauce for creating engaging content that keeps viewers entertained and informed, even when explaining complex legal stuff.
But this episode goes beyond social media! We'll also dive into building your dream legal team for the digital age. Learn how Ethen Ostroff Law turns social media buzz into happy clients with a smooth system for handling leads.
Plus, he also shared about tips for connecting with your audience and managing a virtual assistant team to free up your time. It's all about creating a winning combination of authenticity and efficiency, and completely changing how you attract new clients.
Thinking bigger? We'll also chat about the power of teamwork. Ethen will explain how he works with his team members to achieve amazing results.
Want to take your practice to the next level? There's a sneak peek at the Future Firm Mastermind program designed to help legal leaders revolutionize their practices with delegation, marketing, and systematization.
This episode is packed with valuable insights for any lawyer who wants to attract more clients, work smarter, and finally achieve that work-life balance you deserve.

Want to learn more? Ethen invites you to keep the conversation going beyond the podcast! Check out the Future Firm Mastermind and connect with him directly for more information on how they can help your team become the dream team! Reach out via email: eo@attorneyassistant.com or eo@ethenostrofflaw.com

Expect Success to Take LONGER Than You Ever Thought

Fri, 03 May 2024 03:00:00 -0400

The Bad News: The climb will be harder and take longer than you ever thought it would.

The Good News: Most people will quit.

In this episode we dive into how to make sure that the goals you are chasing actually serve you and how to persevere when the road gets tough.

Does this episode make you say "I WANT THAT"? You need to be at the 2024 Great Legal Marketing Summit.

Practicing Law Without the MISERY | Jenn Deal

Tue, 30 Apr 2024 04:00:00 -0400

Feeling stuck between work and life? This episode explores how to find fulfillment in your career. We chat with Jenn Deal, a former BigLaw Attorney who became a life and career coach.

Burnout in the legal world is real. Jenn shares her own story of long hours and the toll it took on her. Sound familiar? We delve into the pressure of billable hours and how to find a career that aligns with your passions.

Imagine law school with a "survival skills" class! Jenn and I discuss how coaching can empower young lawyers. We explore the challenges lawyers face, where success can feel confusing and undefined. We'll also talk about the positive impact coaching can have on your legal career.

Mentorship matters in law firms. We discuss how to build trust and grow as a lawyer, both at large firms and smaller practices. By the end, you'll see how coaching can revolutionize the legal industry, creating a place where lawyers not only work hard, but also thrive.

Want to learn more? Jenn invites you to keep the conversation going beyond the podcast! Check out her Website and Connect with her in LinkedIn for more insightful and practical tips on thriving in the Legal Industry!

Finding RICHES in Niches | Why Trying to do Everything Will Keep You Poor

Fri, 26 Apr 2024 03:00:00 -0400

Ever felt like a small fish in the vast ocean of legal marketing? We're here to reassure you that finding your unique niche is not only possible but exhilarating! Broadcasting from the sunny state of Florida and the energized atmosphere of the 10 Golden Rules live event, I share an honest confession about the allure of chasing the varied success strategies paraded at conferences. Instead, we'll celebrate what sets each of us apart, finding joy and strength in the practice areas we love. Listen closely as I recount the story of a cost-effective referral program that's punching well above its weight class in returns - and, as promised, I'll let you in on my top conference tip for lawyers before we wrap up.

Then, join Ben and me as we lift the curtain on an exclusive two-day affair at our Fairfax office, designed to supercharge our internal operations. Scheduled for the dog days of summer on August 1st and 2nd, we're on a mission to streamline our workflows and patch up any service leaks, ensuring every client receives nothing short of extraordinary care from first contact to case close. Before we pour more into outbound media marketing, we're tightening the bolts and greasing the gears. Take a peek behind the scenes and glean insights to revolutionize your firm's efficiency and marketing prowess.

Get your tickets to the Great Legal Marketing Summit.

Gyi Tsakalakis Reveals The BEST Local SEO Strategy for Your Law Firm

Tue, 23 Apr 2024 04:00:00 -0400

Ever wonder how a philosophy student ends up revolutionizing digital marketing for law firms? That's the intriguing story of Gyi Tsakalakis, our guest and the brain behind AttorneySync. With a candid look at his own unexpected journey from trial lawyer to marketing maven, Gyi shares the lessons learned from his brief legal career and how Stoicism prepared him for the digital trenches. His insights illuminate the path from skepticism to embracing innovative strategies, tailored specifically for the legal industry, where ethics and effectiveness must go hand-in-hand.

This episode peels back the layers of SEO, PPC, and social media, revealing how these tools can be woven into a cohesive framework elevating law firm performance. Gyi emphasizes the necessity of clear success indicators and the importance of adjusting marketing strategies to the firm's growth stage. As we unpack the importance of integrating offline conversion data into marketing analysis, listen closely for stories that highlight the power of brand recognition and engagement through non-digital and digital means alike.

Wrapping up, we explore the fine art of generating referrals and maintaining visibility in your community—digital and otherwise. Gyi imparts the essence of cultivating authentic community relationships and building a digital presence that keeps your law firm top-of-mind. We also tackle effective link-building through genuine community engagement rather than dubious SEO tactics. For a comprehensive guide to navigating the digital marketing landscape as a law firm, this conversation with Gyi Tsakalakis is not to be missed.

STEAL My $600 Referral Marketing Plan

Fri, 19 Apr 2024 03:00:00 -0400

Get the inside scoop on my law firm's most recent grassroots referral based marketing play which generated a 5900% ROI.

See Brian at Ten Golden Rules Live in Boca Raton April 26.

Want a copy of all of the letters Brian used in the mailer sequence from this episode? Click here.

The Exit Strategy: How to Sell Your Law Firm with Expert Ed Alexander

Tue, 16 Apr 2024 04:00:00 -0400

Unlock the full potential of your law practice with guidance from the one and only Ed Alexander, as we dissect the transformation of a typical law firm into a thriving, market-ready business. We shed light on the intricate dance of distancing yourself from being the epicenter of your firm's sales, marketing, and intake – a change that's not just beneficial, but essential for creating a sellable asset. Ed, with his rich experience, spells out the blueprint for systematizing these areas, freeing you from operational chains and making your firm irresistible to prospective buyers.

Hear from a master as Ed delves into the financial finesse required to dress your firm for success. Whether it's the unveiling of financial controls, the clarity of your statements, or the subtle nuances that make your firm a catch in the eyes of investors, Ed covers it all. If you're contemplating a grand exit or simply want to elevate your practice, this episode is an absolute goldmine, elucidating the impact of your firm's size on its appeal and the market trends swaying the law firm landscape.

Finally, we navigate the complexities of passing the baton with finesse. From valuing your firm to intricately choreographing ownership transitions, Ed imparts wisdom on training new partners, tweaking compensation structures, and managing the delicate human element of succession. He even points you to the online troves of his expertise, including the Law Deals podcast, ensuring you're well-equipped for the journey ahead. Our conversation with Ed Alexander is a treasure trove of strategic insights for any attorney ready to craft a lasting legacy.

Catch more from Ed on the Law Deals Podcast or at LawFirmExitSuccess.com.

Guide to LOSING $18,000 in 18 Minutes

Fri, 12 Apr 2024 03:00:00 -0400

This episode is a teaser for the Ben Glass Law Inside Baseball podcast, a private podcast available only to Great Legal Marketing members.

Want to get access to the podcast along with 101 case studies of successful firms, the Ultimate Practice Builder Bundle, our 10 Step Plan for Marketing Success, and much, much more?

Check out this link for an offer you can't refuse.

Selling Legal: What if You FIRED All of Your Lawyers from Intake | Michael Patrick Strauch

Tue, 09 Apr 2024 03:00:00 -0400

Dive headfirst into an ocean of sales mastery with our special guest, Michael Patrick Strauch, partner at Your Practice Mastered. His entrepreneurial tale unfolds from a college dorm room to the pinnacle of the legal industry, offering a fresh vantage point on how non-attorney salespeople are shaking up the industry. Michael shares his roadmap to success, from creating a profitable web development company powered by his YouTube expertise, to the pivotal step towards 'done-for-you' services.

Strap in for a ride through the twists and turns of leveraging a YouTube channel audience into a robust email list, with a landing page that boasts almost a 50% conversion rate. The episode isn't just about the numbers; it's a deeper reflection on the value of a college education against the backdrop of already running a lucrative business. As we pivot to my own ventures, I recount the thrill of dabbling in TikTok and investments, underlining the significance of pursuing one's passions and how it fuels content diversification and audience engagement.

The crescendo of our conversation hits as we spotlight the Closing Room – a brainchild that's redefining sales training for law firms. We unfold the success stories that have resulted from implementing structured sales processes, like the Maryland law firm that doubled its closing rate—a testament to the power of strategic sales training. We don't stop there; the episode ventures into the realm of international events and the exhilaration of our Partners Club program's growth. Rounding off with a touch of humility and gratitude, I invite you to embrace the wisdom shared today and encourage a visit to yourpracticemaster.com for a complimentary book offer, along with more enriching resources.

Connect with Michael at the Your Practice Mastered Podcast or on Instagram @mpstrauch

Am I the @$$hole for Wanting my Employees to Care? | Listener Question

Fri, 05 Apr 2024 03:00:00 -0400

Managing underperforming employees is an art form requiring the finesse of a master painter, and it's one we're unpacking with unflinching honesty in today's episode. Expect to walk away with a blueprint for setting realistic expectations and a toolkit for transforming your team's dynamic. We crack the code on why employees may not share your level of passion for the business and how this discrepancy can actually be a harbinger for change. It's a candid look at the employer's role in fostering excellence, the significance of transparent communication, and the undeniable impact our expectations have on the work environment.

Then, we peel back the layers of the employee-entrepreneur relationship, analyzing why some of your brightest stars might be venturing out on their own. We engage in the tough conversations, breaking down the necessity of clear job expectations, the power of KPIs, and the art of rewarding those who truly shine in their roles. By the time you reach the end of this discussion, you'll be equipped to not only hold your employees accountable but to also inspire a culture of success that resonates throughout your business. Don't miss out on this essential dialogue that's bound to resonate with anyone at the helm of a team, steering it towards triumph.

The Making of a Whole Life Millionaire: Matt Aitchison on Wealth, Happiness, and Hospitality

Tue, 02 Apr 2024 04:00:00 -0400

Meet Matt Aitchison, a maverick in the spirits and hospitality industry who's turned his passion into prosperity, and he's spilling his secrets on how you, too, can cultivate wealth that resonates with every aspect of your life. From the grit of entrepreneurship to the glory of passive income, Matt's story is a masterclass in pivoting from active business management to strategic investment, all while maintaining a lifestyle that keeps family and travel at the forefront. His tale is not just one of financial acumen, but also a candid reflection on the humility required to realign ambitions with true happiness, carving out the path to becoming what he dubs a 'whole life millionaire.'

Venture with us through the intricate world of commercial real estate and hospitality, as we lay bare the mental gymnastics of transitioning from a scarcity to abundance mindset, especially when dealing with a hefty capital surplus. The chapters unfold my own narrative of careful wealth cultivation, underscored by a sense of urgency to capitalize on opportunities without compromising on values or vision. We pull back the curtain on how the Tahoe hospitality market's unexpected boom during the COVID-19 pandemic offered a lesson in adaptability and leadership—essential qualities that can turn a crisis into a lucrative pivot.

Wrapping up, we emphasize the profound impact of living with integrity and setting the bar high in both personal and professional spheres. Life's richest rewards stretch beyond the balance sheet, reaching into the fabric of our relationships and the legacy we leave behind. Listen for an inspiring blend of authenticity, self-awareness, and the heartfelt quest to seize every moment. Join me and Matt as we share the philosophies and actions that define a 'whole life millionaire'—someone who leads not just with their wallet, but also with their heart.

Strategies for Amplifying Your Law Firm's Digital Impact | Kevin Daisey

Tue, 06 Feb 2024 03:00:00 -0500

Ever wondered how the David of law firms can compete with the Goliath-sized budgets in digital marketing? This episode uncovers the David's slingshot—strategic digital marketing tailored for legal eagles. Join my enlightening conversation with digital marketing maestro Kevin Daisey of Array Digital as we break down why a one-size-fits-all approach simply won't cut it in the legal field. We dissect the critical elements of crafting a marketing strategy that considers both geographical nuances and practice specialties, proving that even the most modest firms can make a mark in the crowded digital realm.

Get ready to unlock the secrets to enhancing your firm's online footprint. We lay out the essential tools and strategies that can propel your law practice to the forefront of potential clients' searches. From the power of a well-orchestrated content calendar to the fine art of website optimization, we're here to guide you through the maze of content marketing. Moreover, Kevin and I tackle the delicate dance of managing client expectations—offering a glimpse into how balancing expertise with client input leads to a harmonious and result-driven digital marketing symphony.

Interested in joining the GLM Tribe? Book Your Discovery Call with Brian Today.

Three Takeaways: GoBundance Winter Adventure and Mastermind

Fri, 02 Feb 2024 03:00:00 -0500

In this episode, I unpack my three biggest takeaways from the GoBundance Winter Adventure and Mastermind in Stowe, Vermont.

Are you a lawyer interested in learning more about the GLM Tribe? Click here to book a discovery call.

Balancing Law School with Life: Ali Rice and Financial Wisdom for Aspiring Public Sector Lawyers

Tue, 30 Jan 2024 03:00:00 -0500

Discover the real-life challenges and triumphs of a law student on the brink of shaping her future. Ali Rice from Western New England University School of Law opens up about her journey through the legal landscape, detailing the intricacies of switching from evening to full-time day classes, and how she balances a demanding academic schedule with her job and passion for skiing. Her candid narrative provides a firsthand account of the commitment required to thrive in law school, and her aspirations to impact the criminal justice system as either a prosecutor or public defender. If you're curious about the life of a law student or seeking inspiration for your own educational endeavors, Ali's story is one you won't want to miss.

Then, we shift gears to tackle the art of financial acumen for young professionals. As Ali aspires to serve in the public sector, we delve into savvy financial strategies that prioritize self-investment and skill enhancement over mere savings. Gain valuable insight on how to balance aspirations for high income with the quest for a fulfilling career, and understand the unique financial pathways available to those dedicated to public service. Whether you're striving to make a difference, or simply aiming to cultivate a work-life balance that resonates with your values, this episode offers a wealth of knowledge and motivation to guide you on your path. Join the conversation with us and Ali, and take away actionable advice that could redefine your professional journey.

What is the ONE Thing You Need to STOP Doing in 2024?

Fri, 26 Jan 2024 03:00:00 -0500

Ever wrestled with the feeling that your life could be vastly improved by simply letting go of something? I'm Brian Glass, and in this week's episode, I share my recent eye-opening experiences, which will challenge you to consider what you might subtract from your own life for the better. From the awe-inspiring ruins of Chichen Itza in Cancun to the chaos of a canceled flight, I weave tales of introspection and serendipity, revealing how these moments brought me clarity and strengthened my belief in the kindness of strangers. It's a narrative that blends personal anecdotes with a universal truth: sometimes, we grow the most when we dare to shed the unnecessary.

This session is more than just storytelling; it's an actionable guidebook for strategic simplification. Drawing inspiration from the insights of Ben Hardy and Dan Sullivan, I explore the transformative power of saying no to the good so we can say "hell yes" to the great. I'll give you a peek into our Great Legal Marketing mastermind groups, where we've embraced the art of decluttering, from inboxes flooded with emails to a refined focus on the cases that truly resonate with our mission. By the end of this episode, I want you to feel equipped and emboldened to execute your own strategic elimination, paving the way for not only a refined practice but an enriched life. So, join me on this journey of discovering the courage it takes to focus on what truly matters and the peace it brings.

A Law Student's Mission to Empower the Disabled: AMA with Andrew C.

Tue, 23 Jan 2024 02:00:00 -0500

Ever wondered what drives a law student to defy traditional career paths and shake up the legal system? Meet Andrew, a first-semester law student with a fervent ambition to blend the practice of law with social entrepreneurship. In our latest episode, we're not just talking about surviving law school's rigorous demands; we're delving into Andrew's unique learning techniques and his steadfast resolve to spend Thanksgiving holed up on campus, mastering the art of legal analysis. He's not your average student—Andrew's vision extends beyond the classroom as he shares his dream of establishing a law firm that caters exclusively to the needs of disabled individuals and their families. It's a heartfelt dialogue that unveils the blueprint for a legal practice fueled by compassion and innovation.

As Andrew and I continue our conversation, we paint the picture of a decentralized foundation that acts as a beacon of hope for the disabled community across the Midwest. Imagine navigating the complexities of Individual Education Plans or the labyrinth of social security without expert guidance—this is where Andrew's foundation aims to make a difference. We dissect the strategy of offering specialized legal services at reduced rates or pro bono and the impact of strategic philanthropy on the wider community. This episode is a must-listen for anyone interested in the intersection of law, social justice, and entrepreneurship, offering an insider's perspective on how future legal professionals like Andrew are gearing up to tackle systemic challenges and provide invaluable support to those often left behind.

Fireside Q&A: How To Find Your Second in Command

Fri, 19 Jan 2024 03:00:00 -0500

Our latest episode peels back the layers of complexity that come with steering a law firm to success. We delve into the Great Legal Marketing Summit's Q&A, unearthing the challenges lawyers face when juggling visionary ideas with practical execution. Discover how to streamline the collaborative efforts of family members who work together, and learn why clear definitions of roles and responsibilities are crucial. If you're seeking to foster open communication and master conflict resolution in your professional and personal spheres, this episode is laden with real-world wisdom from fellow legal eagles.

The Art of Online Persuasion: Converting Browsers into Clients for Your Law Firm with Tifiny Swedensky

Tue, 16 Jan 2024 03:00:00 -0500

Unlock the potential of retargeting strategies with marketing guru Tifiny Swedensky, who joins us to shed light on how law firms can keep their brand in constant view of prospective clients. Tifiny, leveraging her deep experience from Ben Glass Law and now at Sharp Cookie Dev, navigates us away from the pitfalls of a rigid content calendar to the dynamic world of Facebook and Instagram campaigns. Listen in as we traverse the landscape of digital touchpoints and learn how ease of setup and strategic thinking can transform your firm’s visibility and client engagement.

SNAG YOUR SPOT in Tif's Course Here.

Imagine a world where your firm’s marketing reaches beyond high-intent Google searches, tapping into the rich tapestry of Facebook’s detailed targeting options. We discuss the contrasts between Google PPC and Facebook PPC, focusing on the precision of Facebook's algorithms that home in on user interests and behaviors. This episode is a treasure trove of tips on optimizing ad sequences, navigating the legalities of digital marketing, and maximizing campaign effectiveness to captivate potential clients at every stage of their decision-making journey.

As the role of fractional CMOs gains traction within the legal marketing sphere, we explore how this innovative approach can perfectly suit law firms teetering on the cusp of needing, but not yet ready for, a full-time marketing executive. We examine the multifaceted responsibilities of these part-time powerhouses, from steering in-house teams to liaising with external agencies. Before our insightful session draws to a close, don't forget to mark your calendars for the upcoming Facebook retargeting webinar, and swing by sharpcookieadvisor.com for a deeper dive into the strategies that could elevate your law firm’s marketing game.

The Unsung Hero: Mastering the Integrator Role for Law Firm Success

Fri, 12 Jan 2024 03:00:00 -0500

Ever wonder what makes the cogs in a law firm turn smoothly? Grab your earbuds and prepare to discover the powerhouse behind the scenes – the second-in-command. I'm thrilled to share the wisdom I gleaned from speaking at the Great Legal Marketing Summit, where I dissected the importance of the often-overlooked integrator role. These are the folks who ensure your firm doesn't skip a beat, from streamlining operations to nurturing growth. For the visionary firm owners out there, I've got a treasure trove of strategies to attract and retain the kind of talent that will complement your leadership and drive your practice forward.

Peek behind the curtain to see how a successful number two operates within a law firm's ecosystem. My own path post-law school was a revelation: managing people wasn't my strong suit, and realizing this led me to embrace the integrator role within my firm. For those wondering how to spot and support a stellar second-in-command, you're in the right place. We discuss the peaks and valleys of being the number two – from the occasional lack of recognition to being perceived as the "bearer of bad news" – and how to navigate them. Plus, I'll share some unconventional recruitment hacks that go beyond the usual headhunters and job boards, offering a fresh angle on finding your firm's perfect match.

Finally, we delve into what really keeps a law firm's team motivated and engaged. Is it the paycheck, the office perks, or something more? Here, I unpack the intricacies of incentive programs like profit-sharing, and the double-edged sword that is bonus structures. We talk candidly about why talented individuals might leave a firm and how to curb the turnover tide. For those looking to leave a lasting impact on their firm, this episode is packed with insights and anecdotes you won't want to miss. Consider this your blueprint for fostering a leadership duo that not only resonates with your core values but also multiplies the talents of your entire team.

AMA with Law Students: Spencer May

Tue, 09 Jan 2024 03:00:00 -0500

Discover what it takes to merge the entrepreneurial drive with the intricate world of law as we introduce you to Spencer May, a driven first-year law student from the University of Arizona. Spencer's transition from sales at ADP to the legal field is not just a career change; it's a strategic move influenced by his lifelong exposure to business through his wife's family and his own professional journey. This episode peels back the layers of his ambition to become a business-facing lawyer, offering up stories that reveal the nuances of cultivating a legal practice with a sharp business edge.

Ever wondered how law students snag those coveted positions? Listen closely as Spencer and I unpack the power of forging connections and leveraging career services, unearthing tips for aspiring lawyers to stand out in the job market. As Arizona leads the charge in non-lawyer law firm ownership, we also discuss the seismic shifts this could bring to traditional practice management. Our conversation navigates the less-trodden paths of launching and scaling a law firm, with a spotlight on branding and the psychological hurdles lawyers often encounter when approaching their practice with a business owner's mindset.

As our heart-to-heart draws to a close, Spencer shares a dose of reality and inspiration for his fellow law students. Post-finals and filled with the relief and clarity that comes after intense academic pressure, his message is one of persistence and optimism. He reassures peers that despite the daunting LSAT and the rigors of law school, success is within reach. This episode isn't just a talk—it's an infusion of confidence for anyone standing at the crossroads of law and business, seasoned with actionable advice for law students charting their own course.

New Year, New Title

Fri, 05 Jan 2024 03:00:00 -0500

Embarking on a new chapter, I bid farewell to "Time Freedom for Lawyers" and embrace the dawn of "Life Beyond the Briefs." This transformation reflects a profound shift in my vision for a legal career intertwined with the essence of life itself. No longer confined by the trappings of status and wealth, I delve into the heart of personal satisfaction and the pursuit of a fulfilling existence that transcends professional accolades. As we peel back the layers of what truly constitutes success, I unpack the recognition by Above the Law, celebrating our journey into harmonizing work and life.

Setting sail into uncharted territories, I stand at the crossroads of my career—poised between the world of law and the burgeoning influence sphere. I outline an ambitious blueprint for the future, shifting gears from direct client service to embodying the strategic mindset of a CEO. We navigate through the intricacies of robust marketing strategies and the indispensability of a digital footprint, even in a referral-driven industry. Join me as we traverse through LinkedIn triumphs, gratitude epiphanies, and the kaleidoscope of mastermind sessions and collaborations that await. Together, we confront the existential conundrums of growth, staffing, systems, and the overarching enigma of what success truly means.

Keynote Address: Building the Law Firm of Your Dreams

Fri, 08 Dec 2023 04:00:00 -0500

Brian's opening keynote of the 2023 Great Legal Marketing Summit.

Want to grab your free copy of the 186-page professionally developed notes from this year's Summit?

25 hours of content, 18 speakers, all ready for you to take action. Pick up your copy at www.glmsummitnotes.com.

Report from Day 1 of the Great Legal Marketing Summit

Fri, 13 Oct 2023 03:00:00 -0400

Livestream link - www.glmsummit.com/tribe

The Power of Consistency: CJ Flood's Approach

Tue, 10 Oct 2023 03:00:00 -0400

Embarking on an extraordinary journey, we connect with CJ Flood, an entrepreneur, leadership and consulting coach going to great lengths for a vital cause. CJ's ambitious endeavor of running 60 kilometer (37 miles) every day in November to raise $100,000 for men's health, is a testament to his tenacity and commitment. CJ lays bare his transformation from being in a state of physical and mental pain, struggling with weight issues to successfully running a 10 kilometer race in under an hour. His story is a fascinating testament to the strength of the human spirit.

CJ shares wisdom on breaking through mental and physical obstacles to achieve one's goals. His philosophy centers around the power of consistency, rest, and incremental progress. One of his key strategies is to become 1% better every day to build positive momentum. The importance of balancing rest and sleep with business and family commitments is another crucial aspect he shares. He takes us into his world, revealing how he manages to weave in 150 days of rest into his busy calendar while collaborating with a recovery lab for his physical recuperation.

Towards the end of our conversation, we move into the realm of his work as a business coach. CJ's approach is holistic, focusing on health, mental health, and emotional wellbeing. His military background has instilled in him the value of hard work - both physically and mentally - and their symbiotic relationship. In this captivating narrative, CJ inspires us with his personal journey of transformation and undying passion for promoting health and wellness.

Judge: "You can't withdraw to care for your Mom with Stage 4 cancer"

Fri, 06 Oct 2023 03:00:00 -0400

Can you imagine being a lawyer in a high-profile murder case, and then being told by the Court of Appeals that you can't leave the case even though your mother is dying of cancer? We're going to unravel the ethical knots in the case of Katarina Voss, Michael Draven, and David Runyon, who were convicted for the murder of Corey Voss. We'll dive into how the Fourth Circuit Court of Appeals is compelling a lawyer to remain on a habeas corpus appeal, and the discovery violation of 40 out of 70 bankers boxes that were not turned over during the appeal.

A Lawyer's Pursuit of Freedom: Gary Miles Shares His Journey

Tue, 03 Oct 2023 03:00:00 -0400

Are you ready to break free from the constraints of your legal profession? Veteran trial lawyer, Gary Miles, joins us to share his powerful insights on creating a life of freedom and autonomy, all while balancing a thriving legal career. Known for his grit and tenacity in the courtroom, Gary is equally admired for his ability to negotiate life's tricky corners with grace and wisdom. His wisdom comes from a 40-year-long legal career and his experiences as the host of the Free Lawyer podcast.

We navigate together through the often daunting world of law, exploring tactical approaches to difficult conversations and situations. Our journey takes us from managing high-pressure family law cases to maintaining professional relationships with opposing counsel. Gary's tips on assertive yet professional communication could be a game-changer for many in the profession. But that’s not all; we also delve into Gary's transformative coaching practice. He shares how he empowers lawyers to overcome mindset blocks and become aware of potential pitfalls that may be hindering their success.

But what about the pressures of the legal profession, you ask? We don't shy away from this tough topic. Gary and I candidly discuss the realities many lawyers face, including depression, anxiety, and substance abuse. We explore how shifting focus to our innate gifts and talents could possibly lead us to joy and fulfillment in the work we do. Gary’s tips on leveraging the power of networking, particularly on LinkedIn, could be a major career booster for many. So join us on this enriching journey as we discover how to balance professional success with personal fulfillment in the world of law.

Revolutionizing Your Law Firm: Secrets from Funnel Hacking Live

Fri, 29 Sep 2023 03:00:00 -0400

Are you ready to supercharge your law firm and revolutionize your entrepreneurial strategies? Pull back the curtain on the powerhouses of entrepreneurship at the ClickFunnels Conference. Learn about the subtle selling techniques employed by ClickFunnels and the 'quick success' mentality they advocate. Get exclusive insights into the world of hustle culture and understand how self-image and self-improvement play a pivotal role in achieving success. Remember, the only thing standing between you and success might just be your own mindset.

The journey doesn't end there. Discover actionable strategies to build continuity in your legal practice and stay ahead of the competition. Uncover the importance of having an email list and a network of referral sources. Join me as I share my experiments with posting on LinkedIn and TikTok, and find out why it's essential to dive in headfirst, despite not having perfect results from the get-go. This episode is packed with unique insights and strategies that can help steer you towards your entrepreneurial success. So, are you ready to take action?

The Profit First Magic: How to Boost Your Cash Flow and Transform Your Law Firm Finances with Rocky Lalvani

Tue, 26 Sep 2023 03:00:00 -0400

Cracking the code of profit in small businesses can seem like an uphill battle. But what if you could have the Profit Answer Man himself, Rocky Lalvani to guide you? We sit down with Rocky as he unravels the Profit First system, a revolutionary approach that redefines traditional accounting. He highlights the importance of smart money management and the power of paying yourself first, shedding light on how to avoid dipping into your profit, paycheck, or tax money.

The conversation then shifts gears into the vibrant world of growth and reinvestment. We explore why the allure of marketing promises like 'give me $10, I'll give you 20' might not always be the smartest bet. Understand the crucial concept of paying for performance and learn how the Profit First system can assist in cash flow planning, even if your income is irregular. We also ponder on the misconception that business growth necessitates tightening the belt and share vital insights on building the ideal finance team for a small law firm.

In the final phase of our chat, we dive into the realm of tax and financial planning. From real estate cycles to strategic tax-saving methods, and even how to fund your vacations using tax deductions, we leave no stone unturned. Rocky enlightens us on the benefits of owning an Airbnb, the magic of cost segregation analysis, and the significance of an appropriate corporate structure for managing investments. We also delve into the profound influence of upbringing on finances and parenting. As we wrap up, we touch upon automating the Profit First system using Relay and underscore the importance of guidance and coaching to fully grasp this system. This episode is a treasure trove of insights for anyone looking to master the game of profit and financial stability.

On Mortality

Fri, 22 Sep 2023 03:00:00 -0400

This episode is a conversation sparked from the loss of a client, leading us to ponder life, death, and the fragile nature of existence itself. It's a deep dive into the emotional toll of handling fatal accident cases, and how they influence not just the victims' families, but us, the legal practitioners too.

As a legal professional, how can you best serve families dealing with deep trauma? We explore these questions and more, discussing the importance of offering not just legal assistance, but emotional support too. We also touch on the criticality of living life to the fullest, promptly reconciling conflicts, and keeping one's affairs in order. This episode is a testament to the complex, heart-wrenching intersection of life, death, and law. So, join us for a profound conversation about embracing the transient nature of life while navigating the world of law and mortality.

Mastering Delegation and Time Management: Brett Trembly on Business, Leadership, and Life

Tue, 19 Sep 2023 03:00:00 -0400

Ever juggled a myriad of demanding roles and wondered how to keep all the balls in the air? Meet Brett Trembly, founder of Trembly Law Firm and co-founder of Get Staffed Up, who has not only embraced the art of juggling but has also mastered the skill of delegation, a strategy that has propelled him to the heights of being an American Ninja Warrior alum, an EO Forum moderator, and author. With Brett, we challenge some conventional wisdom on absentee leadership and its effectiveness, while also exploring how to use your time to generate more income and dedicate time to what truly matters to you.

Are you on the hamster wheel of life, perpetually busy but not seeming to make any significant progress? Together with Brett, we explore how to break free from the cycle and regain control of your time, discussing the struggles many lawyers face in discerning what they truly want and how to make time for these pursuits.

As we wrap up our enlightening discussion with Brett, we navigate the often overlooked aspect of business success - a strong company culture. We uncover the challenges of quickly scaling a business, the imperative to maintain the company's reputation, and the unique hurdles of managing remote teams. Finally, we investigate the transformational power of task delegation and training virtual assistants. So, if you're looking to navigate your entrepreneurial journey more effectively, join us as we unpack these nuggets with Brett Trembly.

Get Brett's book 24 Months to Freedom on Amazon.

$500 off of your startup with GetStaffedUp here.

Final 100 Days of 2023: How to Finish the Year Strong

Fri, 15 Sep 2023 03:00:00 -0400

Want to wrap up 2023 on a high note and catapult your injury law practice into a prosperous 2024? Let me guide you through the strategies to expedite your cases and maximize your revenue within the last 100 days of the year. Not only will we focus on acquiring more clients, but also on enhancing case worth and managing cases more efficiently. With stringent deadlines in place, I'll share how you can keep track of your progress and ensure all tasks are handled promptly.

Moreover, I'd love to extend an invite to you for the Great Legal Marketing Summit happening in October. We'll be diving into the new GLM Tribe program that's designed to give your revenue a significant boost in 2024. So gear up, mark your calendars for this October and join us in Orlando. You'll gather insights that can transform your injury law practice and ensure a successful end to 2023 and an even more thriving start to 2024.

From the Basketball Court to the Courtroom: The Evolution of a Legal Partnership and Insights into Law Firm Management with Manny Serra-Jovenich

Tue, 12 Sep 2023 03:00:00 -0400

Who would have guessed that a basketball court could be the birthplace of a solid legal partnership? Prepare to be riveted as we invite Manny Serra-Jovenich, managing partner of the Rossen Law Firm, to shed light on the unpredictably captivating arc of his professional alliance with Adam Rossen. From being a basketball coach-player duo to becoming legal partners, their journey is a testament to the power of trust in transforming a whirlwind of ideas into actionable strategies.

This is not just about a law firm but also the essential aspects of delivering legal services effectively. Manny unveils the significance of time-tracking in determining case pricing, and the role empathy plays in understanding the distress and anxiety faced by clients. He also draws back the curtain on the Rossen Law Firm's unique sales process for criminal defense cases, emphasizing the value of comprehensive inquiries and tailored sales checklists in winning cases that others falter at.

As we wrap up our lively conversation, Manny impresses upon us the potential of local elections. Small changes today can go a long way in shaping the future for the coming generations. From handy tools for managing ideas effectively, to the importance of asking the right questions in management, to the role of local politics - this episode is an exciting blend of insights into law firm management, legal services, and politics. Tune in for an enlightening experience!

Check out my interview with Manny's partner Adam Rossen here.

Mastering the Art of Client Attraction: How to Use Lead Magnets in Your Marketing

Fri, 08 Sep 2023 03:00:00 -0400

Outsource your marketing and you outsource your ethics.

We got a cold reach out from a company offering to deliver 30 ready-to-sign auto accident cases a month from social media.

Thanks to the Facebook Ad Library, I was able to watch their marketing message before talking to them.

The message?

You don’t need a lawyer! Input your details into our “settlement calculator” to find out from an “AI Lawyer who is basically as good as a Harvard law grad” what your payout will be.

In this episode, we delve into creating powerful lead magnets for law firms - your secret weapon in attracting clients who already think highly of your services. Discover how you can license a book, create your own, or even rally your staff to contribute, turning this into a compelling lead magnet. We share valuable resources on where to get your material packaged and printed, transforming your knowledge and expertise into a visually appealing magnet. Tune in for an episode packed with valuable insights and actionable tips on generating new legal clients effectively and ethically.

Grab your copy of our free report at https://www.glmmagnet.com

Decoding Law Firm Finances: Creating Financial Stability and Success with Leah Miller

Tue, 05 Sep 2023 03:00:00 -0400

Ready to crack open the vault to the often misinterpreted world of law firm finances? Prominent financial expert, Leah Miller from LNM Financial, is here to guide us through this maze, clarifying the essential roles on a lawyer's financial team. From the bookkeeper to the CPA, CFO, tax advisor, and tax preparer, Leah breaks down the nitty-gritty of each role and explains why reaching out for tax advice beyond your CPA can be a game changer.

Diving deeper into the world of legal finance, we explore the terrain of managing a portfolio of legal cases. With Leah's invaluable guidance, we provide insights on how to assemble a stellar financial team and establish key performance indicators (KPIs) to measure success. We also delve into the impact of trial cancellations on the business model and the importance of having a diversified portfolio. Furthermore, we point you to those practice areas that have the best chance of giving you a substantial ROI.

Our financial journey concludes with Leah sharing some wisdom on selecting a fractional CFO for your law firm. The ideal CFO is someone who can translate complex financial concepts into easily digestible information and has experience in the legal industry. We also discuss strategies for balancing the risk of debt with the need to maintain capital reserves in your firm. Lean in as Leah shares how strategic decision-making can ensure financial stability for your law firm. This is a treasure trove of financial wisdom you don't want to miss!

Brian Turns 40: Reflections on How to Get Your Life to a 10/10

Fri, 01 Sep 2023 03:00:00 -0400

Life's journey is a constant shift between overcoming challenges and celebrating victories. Join Brian as he reflects on the last decade - filled with lessons learned, battles won, and highlighted by the launch of our new website and the upcoming Great Legal Marketing Summit.

Looking ahead, we find the joy in giving back - a simple act as sharing this podcast could be a priceless gift to someone else. As we journey through life's complexities, we relish in the joy of overcoming and the profound wisdom it brings. Our future plans? To continue inspiring, challenging, and reminding you that a fulfilling life is not beyond grasp. So, tune in and together, let's navigate life's intricate dance. Cheers to the weekend!

Harnessing Systems, Processes, and Efficiency to Build an Estate Planning Practice with Andrew Zihmer

Tue, 29 Aug 2023 03:00:00 -0400

What if you could free up your time, improve productivity, and create an efficient system in your law practice? Let Andrew Zihmer, Vice President of Zihmer Law Firm, help you navigate this transformative journey. Using his engineering background, Andrew breaks down the art of creating systems and processes that enhance productivity and save precious time. Learn how to differentiate between tasks that require your legal expertise and those that can be delegated, allowing you to focus on what's vital in your practice.

Ever wondered about the hiring process in a law firm? Or the strategy behind transitioning to a subscription model for legal services? Andrew Zihmer shares his insights on these intriguing topics, emphasizing the importance of setting clear expectations for clients and his unique approach to hiring. Moreover, he uncovers how shifting to a subscription model boosts long-term client relationships. Andrew's 90-day goal strategy, in conjunction with a coach, is a nugget you won't want to miss.

As we wrap up, Andrew shares how my engineering background has been instrumental in streamlining systems in my business. Discover the power of a mastermind group, the importance of an abundance mindset, and the crucial role of asking questions to comprehend objectives. Andrew delves into the magic of the 80-20 rule and the impact of a solid morning routine. Furthermore, find out how he leverages social media platforms like LinkedIn, Instagram, and Facebook to share ideas and insights. Embark on this journey with us and transform your law practice.

Mastering Time Management: Elevating Productivity and Streamlining Your Law Practice

Fri, 25 Aug 2023 03:00:00 -0400

Ever feel like you're drowning in a whirlpool of endless tasks and mounting workloads? As an attorney, president of a multimillion-dollar law firm coaching and consulting business, podcast host, and family man, I've found a way to navigate these choppy waters and now I'm sharing my secrets with you. Let's break down the 168 hours in a week together and discover how to make each hour count not just in terms of dollar value, but in personal satisfaction. Learn to prioritize, engage in deep thinking and elevate your productivity levels.

But that's not all. We also delve into a plethora of strategies to manage time effectively and enhance productivity. From prioritizing sleep and nutrition, setting communication expectations with clients, to leveraging tools for efficient scheduling, we cover it all. Say goodbye to productivity-draining email communication and late-night responses, and hello to a streamlined, efficient, and productive work model. Maximize your opportunities to recover money from insurance companies and transform both your professional and personal life. This episode is a treasure trove of tips and insights you don't want to miss.

Rainmaker Secrets: How NOT Selling Your Services Results in More and Better Clients | Steve Fretzin

Tue, 22 Aug 2023 03:00:00 -0400

Are you ready to revolutionize your approach to sales and client relationships? Hold tight as we bring you an engaging conversation with Steve Fretzin, host of the Be That Lawyer podcast. Buckle up as Steve dismantles the traditional concept of sales and reconstructs it to focus on building trust and likability with prospective clients.

Delve into the art of client qualification, avoiding pitches, and shifting the focus towards asking and listening. We don't stop there. Dive deeper into the initial calls and learn how to manage a prospective client effectively without overwhelming them with information, while still showcasing your expertise. Our exploration takes us to the challenges that lawyers often face when it comes to sales and marketing, and Steve helps us understand why lawyers may be hesitant about selling.

We also take a closer look at maximizing business development for lawyers. With Steve, we unearth the necessity of cultivating positive habits, mastering time management, and the importance of tracking progress. Furthermore, we discuss the significance of having an accountability group and becoming a rainmaker instead of a worker bee. Rounding up, we touch upon the essence of offering free content to potential customers and how to identify the most motivated and ambitious lawyers for business development coaching. Embark on this journey with us to transform your sales approach and client relationships.

Connect with Steve at www.fretzin.com

Business and Career Lessons from the Road: What I learned from a week in Maine

Fri, 18 Aug 2023 03:00:00 -0400

What if the secret to reinvigorating your career or business was hidden in the quaint seaside towns of Maine? Join us as we share valuable insights and life-changing lessons discovered during a Brian's vacation to Maine. We recount encounters with local entrepreneurs, revealing their unique approaches to business, like the incomparable owner of Rebel Lobster Speakeasy. You'll hear how these experiences transformed our understanding of career passion and joy, and how they can do the same for you.

Are your client relationships more transactional than meaningful? We dive into the heart of Southwest Harbor, Maine, dissecting the successful client relationship blueprint of the Harbour Cottage Inn. Learn how prioritizing your clients' emotional well-being can not only attract but also maintain a loyal client base. We also explore the crucial balance between providing exceptional service and achieving legal success. To round off, we extend an invitation to our upcoming GLM Summit for an enriching one day mastermind session. Let's journey together through engaging stories and business insights, teaching you how to inject passion and joy into your work.

www.glmsummit.com
Use Promo Code "Mastermind" for a free one-day event December 12

Closing the Grit Gap: Why You Should Do Hard Things on Purpose with Clay Speakman

Tue, 15 Aug 2023 03:00:00 -0400

Ever feel stuck in a cycle of success, comfort, and complacency, only to find your grit fading away? You're not alone. Clay Speakman, a self-made man of grit, sheds light on this phenomenon known as the "grit gap". He recounts his personal journey of self-discovery, from feeling a lack of manhood in his mid-30s despite success, to embarking on a quest for fitness and grit that led him to the challenging Spartan Death Race. Clay's mantra, "do hard things on purpose because they're hard", emboldens us all to explore the depths of our potentials.

As we delve deeper into Clay's experiences, we touch on the pressure cooker environment of the Death Race, an extreme physical and mental test that pushes one's limits. Clay brings to life the chaos, stress, and vital decision-making moments of the race, underlining the significance of facing challenges, rather than shying away from them. He opens up about how he found true fulfilment by pushing himself into uncomfortable territories, a mindset that he believes is vital for maintaining grit in the face of comfort.

Clay further explains the concept of the Grit Gap, unveiling how comfort acquired from success can erode our grit, a key ingredient for achieving our next level of growth and success. He introduces the Epic Grit Club, a community for high achievers committed to unlocking their potentials through grit. Clay concludes with a call to action, challenging us to step outside our comfort zones and encouraging us to join his journey towards self-improvement and success. So, are you ready to test your limits, embrace challenges, and discover your grit? Make sure to tune in!

Unveiling the 10X Guarantee for Booming Law Firm Profits

Fri, 11 Aug 2023 04:00:00 -0400

Have you ever wondered how to rocket your law firm profits with a guaranteed 10X return on your investment? We're here to reveal a path to your success. In this power-packed episode, we introduce you to Great Legal Marketing's 10X Guarantee, a unique proposition that promises to deliver a 10-fold return on your investment within just a year. As seasoned lawyers running a successful business, we share our insights and practical tips that will help you redefine your law firm marketing strategy and significantly uplift your bottom line.

Then, we transition into our exciting 10X Program, crafted perfectly for high-quality lawyers who are ready for accountability and growth. We assure you a 10X return or your money back. Be ready to embrace success and reach new heights in your law practice. We believe if you're a law firm owner who's ready to take control, make more, and work less, this episode is going to be a game-changer. Join us as we revolutionize legal marketing and pave the path for thriving, profitable law practices. Get all the details at GLMSummit.com. Buckle up for this transformative journey!

Thriving in the Digital Space: Online Marketing Strategies for Law Firms with Cooper Saunders

Tue, 08 Aug 2023 04:00:00 -0400

Ever wonder how some law firms remain at the forefront of digital space, thriving in this cutthroat competition? On today’s show, we invite a remarkable guest who will help you unravel this mystery. Cooper Saunders, a three-time national best-selling author, successful business owner, and a specialist in digital marketing for law firms, shares his insights on this intricate world, aiming to help your law firm rise above the rest.

Cooper explains how crafting marketing campaigns for each service can be a game-changer. He takes us on a trip down his entrepreneurial memory lane, starting his business at the tender age of 19. He talks about the significance of cold calling and how it played a pivotal role in his early success. He also shares his experiences of educating himself about the business world and balancing different aspects of running a business.

Cooper also gives us a peek into his current digital marketing niche in law firms, apartments, and home services. We end the discussion with Saunders emphasizing the importance of tracking digital marketing efforts and analytics. He gives advice on website optimization, creating specific content, and staying motivated amidst competition. Tune in for a rewarding episode with Cooper Saunders and equip your law firm with strategies to excel in the digital space.

Maximizing Your Conference Experience: Insights and Strategies

Fri, 04 Aug 2023 05:00:00 -0400

Curious about how to make the most out of a conference? What if we told you that the secret to maximising your time and dollars spent doesn't just lie in the seminars and workshops but also in those conversations outside the conference room? This episode offers an engaging discourse on my recent experience at an auto accident retreat, the best strategies to leverage your conference interactions, and the importance of having a solid plan. Discover how to choose the right CLE credits and extract valuable insights from your peers - all while creating an effective routine for your team to handle case files.

Shaking things up, we also delve into the often overlooked aspect of law firms - associate contribution. As firm owners, creating a desirable environment for your associates is paramount. Learn how doing so can offer insights into your team's potential issues and the challenges that other law firms face. And now, here's an exciting opportunity for you: Join us at the Great Legal Marketing Summit in Orlando from October 12th to 14th. Picture being in a room with entrepreneurial, self-starting lawyers just like you, sharing strategies, and steering your law firm into a successful 2024. Don't miss out on this chance to network and learn from the best in the field!

Get your tickets at www.glmsummit.com

Masterclass with Adam Rossen: Success in the World of Criminal Defense Law

Tue, 01 Aug 2023 05:00:00 -0400

Join us as we sit down with Adam Rossen, a powerhouse in the world of criminal defense law and founder of a multi-million dollar firm. Rossen’s journey from law school to prosecutor to legal entrepreneur is one of resilience, determination, and strategic ingenuity. Listen as he reveals the challenges he faced starting his own firm and his unique approach to client generation, not to mention his knack for delegating tasks among his team of eight attorneys.

The conversation takes an exciting turn as Rossen unveils his masterclass on building a thriving criminal defense practice. How does he balance high ticket services with white-glove service? How does he foster community and connection in a field often characterized by cold professionalism? You'll be captivated by Rossen’s candid discussion about his aspirations to scale his firm and his ambition of becoming the premier go-to criminal defense firm. You're sure to pick up a few pointers on the pivotal role of tracking numbers, balancing casework with firm building, and the art of sharing knowledge.

Lastly, prepare to be inspired as we explore Rossen's success in conquering the legal landscape of South Florida. Delve into his strategic use of social media and the important role mentors have played in his career. Whether you’re already in the legal profession, or just curious about business building, case generation, and lifestyle design, this episode with Adam Rossen is a treasure trove of insights. So don't miss out; tune in and learn from one of the best in the business!

Connect with Adam on Instagram or Youtube.

Rossen Law Firm

Navigating Career Crossroads: Learning to Work Smarter Not Harder

Fri, 07 Jul 2023 09:00:00 -0400

What happens when you reach that elusive turning point in your career? How do you navigate the shift from accepting every opportunity out of necessity to mindfully choosing tasks that align with your expertise? In this episode, we'll discuss the profound impact of self-awareness in understanding the evolution of our roles and tasks. We’ll uncover the power of leverage and its role in accelerating your career progress.

Many of us grapple with the fear-based transition from accepting every client to selecting the ones that fit our expertise. How do you navigate this journey? How do you evolve from needing to be the first one in and last one out, to understanding the value of time spent outside the office, where great ideas often emerge? These are challenging transitions, but fear not, we'll explore these critical junctures and uncover practical methods to navigate them effectively. Join me on this journey of self-awareness and career progression. Let’s redefine the way we perceive our jobs, it's not just about working hard, it's about working smart.

Last chance to sign up for the mid-2023 Goal Calibration webinar.

Strategic Goal-Setting for the Second Half of 2023 with Brian Glass

Fri, 30 Jun 2023 03:00:00 -0400

Ever wondered what it takes to juggle multiple businesses, family responsibilities, and personal aspirations? Join me as I pull back the curtain on my own life, examining my accomplishments and setbacks halfway through 2023. I'll share how I'm faring on my goals for the year, including where I'm exceeding expectations and where I've been falling short. It's not always a smooth ride, but I've discovered strategies for keeping on track, and I'll be sharing those with you.

But that's not all! I'm also extending an invitation for you to join me on a goal-setting workshop I'm hosting on July 10th. This is your chance to reassess your goals and implement systems to keep you on track. This program is designed with lawyers in mind, but anyone interested in personal development and business building will find it beneficial. So, don't miss this opportunity to recalibrate your 2023 goals and make the rest of the year count!

Defining Wealth Beyond Dollars: A Journey of Financial Independence with Rylee Knox

Tue, 27 Jun 2023 03:00:00 -0400

In this riveting episode of our podcast, we delve into the world of financial freedom and the real meaning of wealth with our guest, Rylee Knox. A real estate investor from Maine, Rylee shares his journey of achieving financial independence at an early age of 26.

Starting with his insights on how success is not merely bound by financial gain, he highlights the importance of happiness and purpose over material success. Rylee emphasizes that the pursuit of wealth for its own sake can often lead to emptiness.

The discussion delves into Rylee's career path post-college, as he navigates the real estate market with a modest bank balance of $40.

Connect with Rylee on Facebook, Instagram, or Youtube.

A Return to the Beginning | Ep. 1 Re-release

Fri, 23 Jun 2023 03:00:00 -0400

Brian is at the beach this week. And so with the help of his three boys, we are re-releasing episode number one and see whether this podcast is still about the things that Brian thought it would be about when he started!

How to Painlessly Create Systems and Processes in Your Law Firm (Even if You Hate Following the Rules Yourself!) | Pete Mohr

Tue, 20 Jun 2023 03:00:00 -0400

Pete Mohr is an entrepreneurial business coach who helps business owners create clarity for themselves and their companies.

As entrepreneurs, we have almost a visceral reaction to systems and processes because we believe that we were successful in spite of them and will be constrained by them.

Pete preaches the opposite, that good systems and processes aligned your core business promises frees the entrepreneur from being involved in the day to day decision making by allowing your employees the flexibility to operate within a framework.

Download Pete's One Page Planner here.

The One Thing High Achievers Can’t Get Enough Of

Fri, 16 Jun 2023 03:00:00 -0400

This week I spoke with twenty owners of million dollar law firms in one on one conversations. I discovered that many of them are looking for more of ONE thing.

And it isn’t more money, more cases, less stress, better clients, or better staff.

I think the answer will surprise you.

You’ll have to listen to find out.

The Line of Bull$#!+ Demarcation

Fri, 09 Jun 2023 03:00:00 -0400

There are doers.

And there are the people who record what the doers did.

And then there are people who write about the recordings of the doers.

… and then there are people who write about the writers of the recording… you get the idea.

In this episode we explore how to figure out who is worth listening to. And who is full of bull$#!+.

Take Your Firm to Eight Figures By Finding the Right Digital Marketing Partner | Samir ElKamouny

Tue, 06 Jun 2023 03:00:00 -0400

Samir ElKamouny is the founder of Fetch and Funnel, a digital marketing company that specializes in taking service based businesses from seven to eight figures.

In today's episode, Samir and Brian discuss

Building a purpose-driven company
How Samir uses his company's core values to hire and fire employees as well as how to select which clients to work with
Choosing the right outrageous offer for your firm
How to evaluate an select the right digital marketing partner for your firm
Much, much more

Connect with Samir on Linkedin

“It's All My Fault” | The Mindset Shift That Changes Everything

Fri, 02 Jun 2023 03:00:00 -0400

Do you know those people who blame all of the problems in their lives on someone else?

Of course you do.

They probably aren’t successful.

And they definitely aren’t a leader.

In today’s episode, we explore how taking accountability for everything in your life opens your mind to being able to solve problems and achieve success in your business like never before.

Your Law Firm's Greatest Asset Is Your People | Texas Auto Injury Lawyer Scott Snellings

Tue, 30 May 2023 06:00:00 -0400

Scott Snellings is an personal injury lawyer in Frisco, Texas. After working for an insurance defense firm right out of law school, Scott created Snellings Law where he now represents people who were catastrophically injured by the negligence of others.

Scott has built his firm on the principle that people should constantly be learning. He focuses heavily on the training and growth of his associates and staff.

Scott is the host of the Driven Crowd podcast, where he interviews successful people to break down exactly what drives them, how tehy use that passion to overcome setbacks, and to dive into their secrets of success.

In this episode, we discuss:

Scott's origin story and how he went from medical track to legal
How Scott trains, bonuses, and manages his team
Scott's "Read, Learn, Grow" referral network
His method for retaining the information from all of the books he reads

Connect with Scott on Instagram @snellingsinjurylaw
Connect with Scott on LinkedIn

You Are the Average of the Five People You Spend the Most Time Around | How to Level Up

Fri, 26 May 2023 03:00:00 -0400

Are you in rooms where interesting discussions are taking place? Or do people just complain about their wives, kids, and job?

The most important thing you can do for your career and your mental health is to put yourself into situations where positive, optimistic, high achievers are having conversations.

"You are the average of the five people you spend the most time with" is a truism that applies to attitude, fitness, wealth, and happiness. In this week's episode, Brian recaps a weekend away at a mastermind in Austin, Texas, and lets you in on some secrets on how to level-up your peer group.

From Selling Cell Phones to Full Time Real Estate Investing | Brian Green

Tue, 23 May 2023 00:00:00 -0400

Brian Green is a real estate developer in Saratoga, New York. He got his start in business at 22 when he opened his first Verizon retail store. After growing his portfolio of stores to about two dozen, he sold and pivoted into real estate.

Brian now operates Green Springs Capital Group with his brother. Together, they own over 100 units. Brian focuses on purchasing mid-sized multi-family units, redeveloping, and refinancing them.

We get into the tax benefits of real estate investing for high income professionals and how you can achieve true passive income through investing in real estate syndications.

The Results Binder that All Lawyers Should be Keeping

Fri, 19 May 2023 03:00:00 -0400

I have tried nearly 100 cases during the course of my career. During that time, I have tracked all of the lessons from those cases - from judicial temperament to " did we beat the offer?"

In this episode, I dive into what's in my binder and how I process my thoughts after a trial so that I can get ready for the next one.

I've tried cases ranging from a few thousand dollars of value to multi-million dollar verdicts. There is always something to be learned and improved for the future. I also believe that the framework that I'll give you in this episode can be applied to any job in any industry.

How Associates Can Take Control of their Careers by Building a Book of Business with Molly Hough

Tue, 16 May 2023 03:00:00 -0400

Molly Hough is the rare associate who figured out - on her own - how to build a six figure book of business within three years of practicing law. Now, she shares that information openly in her coaching and mastermind programs.

Molly is the founder of Juris Consult Institute where she teaches all of the business and litigation skills that you didn't learn in law school. Molly is particularly passionate about helping women and attorneys of color develop their careers.

In this episode, you will learn:

How to identify your perfect client
How to identify referral sources who are already in front of your perfect clients
How to "close" those referral sources so that you can begin to generate your own book of business based on your unique abilities

Connect with Molly on LinkedIn or Instagram.

Price vs. Value | Why You Should Ignore Price Altogether

Fri, 12 May 2023 03:00:00 -0400

Oscar Wilde said "a fool is someone who knows the price of everything and the value of nothing." In this episode, Brian explores how smart professionals and lawyers are using value propositions to increase sales, make more money, and lead happier lives.

If you can get your clients, your employer, and your staff to stop focusing on cost and, instead, focus on value, you will watch your profits go through the roof.

Don't think you offer enough value to raise your rates or to ask for a raise? What would you have to do and who would you have to become in order to command the prices that you want to command?

All of that and more inside today's Friday solo episode.

Mentorship in the Law with Miami Litigator Frank Ramos

Tue, 09 May 2023 03:00:00 -0400

In this episode, Brian talks with Frank Ramos, the Miami Mentor.

Frank is a Florida civil defense lawyer with a large LinkedIn following who makes an effort to mentor young lawyers both inside and outside his firm and gives back to the profession's next generation.

Frank and I discuss:

How law students and young lawyers can find the first jobs in small law firms
What Frank's firm is doing to make sure that young lawyers get the training they need
The role of AI and the law and how smart lawyers are planning for the coming tidal wave
The changing landscape of Florida's personal injury practice after the passage of a 2023 tort reform law

Frank is the author of 20 books and more than 400 articles. He practices at Clarke Silverglate.

Connect with Frank on LinkedIn.

Reflections on a $100,000 Referral Fee | A Case Study in Return on Time

Fri, 05 May 2023 03:00:00 -0400

Earlier this week, Brian wrote a six figure referral fee check to an out of state lawyer on an auto accident case.

Good money, to be sure. But Brian asks whether the better return on time would have been to simply refer the case out in the first place, instead of working on it up to the statute of limitations, as the lawyer did.

How much happier would you be if you worked only on those cases that were in your lane, where you were the subject matter expert, and where you could maximize the value. All while referring out every other case and creating a stream of income coming back in from other lawyers?

The Formula to Optimize Your Time on This Planet with Productivity Gladiator Brian Nelson-Palmer

Tue, 02 May 2023 00:00:00 -0400

Brian talks with time management and productivity guru Brian Nelson-Palmer about the formula Brian uses to govern how he spends his time. Brian is a coach and TEDx speaker on the topic of time management skills.

Brian is a podcast host, radio DJ, speaker, group fitness instructor, and avid softball player. In this episode, we do a deep dive into how he manages to get it all done in the same 24 hours a day that everyone else has in their life.

You can use Brian's formula to find out the value of your time here.

A reminder that the first person to reach out to Brian Nelson-Palmer and mention this podcast will win a free hour coaching session.

Connect with him on instagram.
Find Brian on LinkedIn.

When (and How) to Quit Your Job

Fri, 28 Apr 2023 03:00:00 -0400

There comes a time in all of our careers when we need a change from our current employment. Brian shares his framework for how to evaluate whether it's time to quit.

If you decide to quit your job, Brian has several tips for how to do it in a way that doesn't burn the bridge, but instead creates goodwill, possible referrals, and future business opportunities.

This involves giving plenty of lead time (but being prepared to be let go), preparing your files, and tips for talking to law firm clients on your way out the door.

Taking Ownership of Your Career | Mindset and Mentorship with Former BigLaw Partner Heather Moulder

Tue, 25 Apr 2023 03:00:00 -0400

Heather Moulder is an executive coach for high achieving lawyers. A former partner at an AMLaw 100 firm, Heather knows a thing or two about great lawyer, business generation, and success. But also burnout, anxiety, and stress.

Today, Heather helps other lawyers navigate their careers through coaching and mastermind programs.

Heather and I talk:

Taking ownership of your career
How to find mentors and how to be a mentor
Why remote work is stunting the growth of young lawyers
How people who have been successful all of their lives have difficulty asking for help when they get stuck

Heather is the host of the Life and Law Podcast, where she gives practical advice on how to succeed BOTH in law and law without burning out.

Link to the Paul Hastings memo discussed in the beginning of the episode and my recent podcast on the topic.

Connect with Heather on LinkedIn or Instagram

Heather's coaching program can be found at www.coursecorrectioncoaching.com

The Lie of "Passive Income" | Why Almost Nothing is Truly Passive

Fri, 21 Apr 2023 03:00:00 -0400

Too many influencers are trying to sell courses and products that promise you'll be able to retire from your day job with the promise of "passive income." The problem is that what they're selling isn't passive at all!

Whether it's Fulfilled by Amazon, Garage Sale Arbitrage, or even Real Estate Investing, it is very hard to find income that is truly passive.

In this episode, Brian exposes the myth of "mailbox money" and talks about his own investment portfolio.

Acquiring and Retaining Great Talent with Serial Entrepreneur Jay Bourgana

Tue, 18 Apr 2023 00:00:00 -0400

Jay Bourgana knows a thing or two about great employees. Jay grew his real estate business from zero to $350M before acquisition. And he did it by focusing on client experience in a roundabout way... Jay knows that when you take care of your employees, they take care of your customers, so he focused NOT directly on the customer, but directly on the employee building a great place for people to work.

Today, Jay is in the business of acquiring small to mid size service businesses and in the last five years he's been involved in 32 transactions from plumbing companies, to HVAC, to IT managed service providers.

Connect with Jay on LinkedIn or Instagram

SmallLaw: How to Find Your First (or your next) Job at a Firm That Won’t Try to Kill You

Fri, 14 Apr 2023 03:00:00 -0400

Are you a lawyer or law student looking for a job outside of BigLaw? In this episode, we dissect the recent Paul Hastings powerpoint which has many people talking about what life must be like inside of big firms.

My experience coming out of law school was that William and Mary did little to nothing to educate me on what life was going to be like inside a small law firm. In this episode, I talk about what to expect in a small firm, how to get your foot in the door, and what solo and small law firms are looking for when they make hiring decisions.

Are you a law student interest in a 30-minute zoom call with Brian to learn more about small firms or to get feedback on your own job application process? Use this link to find a time to chat. (All slots taken). This link will be active for the first five bookings. If you don't see the link, the slots are gone!

How Mike Ayala Went From 100 Hour Workweeks to Financial Freedom

Tue, 11 Apr 2023 03:00:00 -0400

Mike is an investor, speaker, podcaster, and the founder of Investing for Freedom, where he helps busy professionals and business owners find true freedom to live their best life.

At 24, Mike founded his first company, ultimately scaling it to more than 100 employees before selling at a $12M valuation.

Mike and Brian discuss:

The importance of listening to experts
How Mike left his 100 hour a week job to spend more time with family
Work/life balance vs. work/life integration
How Mike's relationship with his father shaped his parenting style
Mike's passion for working with and coaching intentional couples

Connect with Mike on Instagram @themikeayala
Check out Mike and Kara Ayala's Next Level Couples Mastermind

Where Do You Want to Be on December 31, 2025 | Brian Shares His Personal Vivid Vision

Fri, 07 Apr 2023 03:00:00 -0400

No book has shaped the way that I've thought about my life and my future in the way that Cameron Herald's Vivid Vision has.

In this episode, I outline the process for designing what you want your life to look like three years down the road and give you the exact steps that I took when I wrote my own Vivid Vision.

At the end of this episode, I share my own Vivid Vision for my companies and my personal life.

If you've done this exercise and you want to share your vision. Or, if you do it as a result of this episode and want some feedback, I would be honored to talk with you about it. Email me at brian@benglasslaw.com to set up a time to go over your vision and your goals.

From $0 in Revenue to an 8 Figure Business In 5 Years | Patrick Bolanos of Trailer King Builders

Tue, 04 Apr 2023 03:00:00 -0400

Patrick Bolanos builds businesses. After growing Citi Bank's commercial real estate division in Nicaragua from zero to $55M in three years, Patrick and his family moved to Houston and he became involved in the food industry. Noticing a hole in the market, Patrick pivoted from CFO of a brick and motor restaurant to owning and operating a food truck manufacturing business.

From humble roots building trucks in 100 degree sweltering heat, Patrick has continued to build his business into an eight figure machine, now providing food trucks to small business owners across America.

Patrick is driven by a desire to give back, operating two charitable arms - Helping Kids Round First and Working for a Dream Baseball Academy in Nicaragua.

Follow Patrick on Instagram @patrickbolanoshtx
Follow Trailer King Builders on Instagram @trailerkingbuilders
Check out his podcast Working For a Dream here.

Best Uses of AI For Law Firms| Is ChatGPT Coming to Take Your Job?

Fri, 31 Mar 2023 03:00:00 -0400

In this episode, Brian looks at some recent developments surrounding ChatGPT and the legal industry as Goldman Sachs reports that a whopping 44% of legal tasks can be replaced by generative AI.

This seems to be more a question of when AI truly disrupts the legal industry and not whether. What steps can you take to make sure that your law firm (and your own career) aren't disrupted?

Better yet, how can you position yourself and your firm to do utilize AI and do even better than you're doing today? That is the question on today's podcast.

Building a Real Estate Portfolio as an Active Duty Naval Officer | Doug Spence

Tue, 28 Mar 2023 03:00:00 -0400

Doug Spence is a naval aviator building a multi-state real estate portfolio of cashflowing assets. Doug got his start in investing when he bought his first property in 2016. Since then, Doug has invested in single family and multi-family housing for several years before pivoting into RV Parks.

Doug documents his journey at Honor and Equity, where he teaches other active duty military members how to invest. Doug's passion is in giving back and educating others.

Instagram @honorandequity

Recommended books:
The Road Less Stupid - Keith Cunningham
Long Distance Real Estate Investing - David Greene
The Speed of Trust - Stephen Covey

Tort Reform Comes to Iowa and Florida | Brian's Take on Unintended Consequences of These Laws

Fri, 24 Mar 2023 03:00:00 -0400

Lots of chatter in the legal world about non-economic caps, shortened statutes of limitations, and "actual cost" limits on medical billing recovery. Both Florida and Iowa have added major tort reform laws to the books in the past year. As with any law, these come with significant unintended consequences.

In Florida, we've seen a rush of cases to the Courthouse as lawyers scrambled to file thousands of auto accident injury cases before the new rules kicked in.

In Iowa, we see perverse disincentive to settle cases on behalf of insurance companies in light of new laws protecting hospitals, medical providers, and - of all things - trucking companies.

Personal injury lawyer Brian Glass discusses what may be coming to both of those states as the unintended consequence of laws and policies that sound good, but aren't.

How John Griffith is Growing His Tennessee Law Firm's Referral Base by Giving Away All His Best Tips

Tue, 21 Mar 2023 03:00:00 -0400

John Griffith is a plaintiff's personal injury lawyer in Franklin, Tennessee. Career accolades include his recognition as Tennessee Trial Lawyers Association's award as Outstanding Trial Lawyer of the year in 2018 and multiple record-setting verdicts.

John has a busy trial practice - trying as many as five jury trial in eight months coming out of COVID - and is in the process of expanding his law firm from middle Tennessee to three surrounding states.

John and Brian talk:

John's origin story as an insurance adjuster
How John has grown his book of referral business by giving away all his best tips through information marketing
What John looks for in young lawyers and associates
The time John got involved in a case 6 days before trial and obtained a verdict 20x the offer

Connect with John at Griffith Injury Law.

Follow his firm on instagram @griffithlawpllc

What is the Highest and Best Use of Your Time? | My Takeaway from the TBI Med Legal Conference in San Diego

Fri, 17 Mar 2023 03:00:00 -0400

I spent 4 days at a traumatic brain injury conference in San Diego. My key takeaway? You cannot do everything.

Or - at least - you cannot do everything well.

Lawyers and entrepreneurs who want to accelerate their own journey should spend some mental energy figuring out what the highest and best use of their time is and focus on maximizing their output in that area while hiring and staffing their firm with people who fill their weak spots.

Building Your Personal Brand Through Podcasting | Erik Cabral of On Air Brands

Tue, 14 Mar 2023 03:00:00 -0400

Erik Cabral spent two decades in corporate America as a marketer before having a life-defining moment in his 40s where he discovered real estate. Erik networked hard, attending every local real estate meetup he could find, often volunteering to set up, take down, and emcee the event.

As a natural result of his volunteering, Erik found himself interviewing - often on Facebook live - highly successful investors. This lead into his discovery of podcasting and ultimately to building On Air Brands, a global creative agency that partners with businesses to find their brand voice and make lasting connections.

Get Erik's free resource "21+ Tips to go from Podcast Schmo to Podcast Pro" here.

Connect with Erik at On Air Brands or on Instagram @erikecabral

Books
Jab, Jab, Jab, Right Hook - Gary Vaynerchuk
Miracle Morning - Hal Elrod

What Processes in Your Firm Are Driving Your Clients Insane? | Behind the Scenes of a Glass Family Car Purchase

Fri, 10 Mar 2023 03:00:00 -0500

The Glass family recently purchased a new car.

And the process almost drove Brian insane.

Brian can't walk into a business without seeing (and commenting to his wife Krista) about all of the ways that he could run it better. And the experience of buying a car from a traditional dealer is rife with opportunity for this.

It left him wondering... what processes do we have in our law firm that drive clients insane? Are there things that we do just because it's always been that way? Has our team identified any items that are consistent pain points for our clients? If so, what can we do to solve these issues?

The sport of business is the constant iteration of "what can we do better?"

If this resonates with you and you are interested in being in a room where people ask questions like this about their law firm, check out Great Legal Marketing where we help lawyers build practices that energize them to come to work every day.

How to Set Goals Like an 8 Figure Entrepreneur | Aaron West

Tue, 07 Mar 2023 03:00:00 -0500

Aaron West runs The West Experience, a real estate team in Modesto, California. He is also a goal setting and achievement expert.

Aaron hosts the 728 show within Gobundance, where he interviews entrepreneurs who have achieved a net worth of $10,000,000 and above about their journey.

In this episode you will learn:

The difference between spenders, savers, and stewards of money and how Aaron shifted his mindset from spender to steward
Aaron's process for setting and achieving goals
How Aaron and his wife prioritize their marriage
Why going "an inch wide and a mile deep" is the key to long-term success
How to grow your business by transitioning from Hunter to Gardener

Aaron and I met through Gobundance, an all-male high net worth entrepreneur mastermind. If you're interested in learning more about the group, I am hosting a small number of calls and you can book yours here.

Connect with Aaron Instagram @theaaron.west

Why We Fired Our Answering Service After 48 Hours | Improving Your Law Firm's Intake Process

Fri, 03 Mar 2023 03:00:00 -0500

After a rocky two day start, we've decided to hire our brand new 24/7 phone answering service. They made mistakes both in the production of the service - how well they answered the calls - but also in the complete mishandling of our complaints.

Brian goes into how the law firm trains, retrains, reviews, and manages new client phone calls in order to maximize the number of clients that we can help.

From Harley Mechanic to Closing 250 Real Estate Deals in Three Years | The Hair Metal Life Philosophy of Derek Tellier

Tue, 28 Feb 2023 03:00:00 -0500

Derek Tellier is a real estate investor and agent with the Short Term Shop. At age 43, Derek didn't like himself very much. In this podcast, he tells the story of his journey from overweight to fit, greedy to giving, and poor to wealthy.

Derek's secrets to success include shifting his mindset, beginning to study stoic philosophy, and understanding that there is more to life than working from 9-5 in a job you are good at, but don't love.

In this episode you'll learn:

How Derek views goals more as "way points" to be passed than mountaintops to be reached
Derek's system for charitable giving
How Derek confronts and overcomes limiting beliefs
What happens in your life when you lose 50 pounds inside of 8 months

Books:
The Gap and the Gain - Dan Sullivan and Ben Hardy
The Big Leap - Gay Hendricks
Rich Dad, Poor Dad - Robert Kiyosaki
Short Term Rental, Long Term Wealth - Avery Carl

Reach Derek at derek@derektellier.com or derek@shorttermshop.com.

Financial Mistakes I Made in My 20s | What I Would Go Back and Change

Fri, 24 Feb 2023 03:00:00 -0500

Friday solo episode time!

While I think I did a lot of things financially right growing up, there are five or six things that I would go back and change knowing what I know now.

In this episode I discuss:

- Universal Life Insurance
- Selling our First House
- Investing in the S&Me500 instead of the S&P500
- Having a "Fun" Fund

If you have someone in your life who in their 20s, this is the episode to send them!

From Negative $150K Net Worth to Commercial Real Estate Investing with Matt Anderson

Tue, 21 Feb 2023 03:00:00 -0500

Matt Anderson graduated law school with over $150,000 in student loan debt. A simple error on his bar application prevented him from immediately going into practice and he found himself waiting tables and driving for Uber.

For many of us, this would have been a catastrophic blow. Not for Matt.

Matt and his wife house hacked their way to financial freedom over the next several years. He discovered real estate as his true passion and realized that in order to live the life that he truly wanted, he would have to leave the law. In 2022, Matt began to shut down his litigation practice and is pivoting into the commercial real estate world full time.

Matt is a serial entrepreneur who is constantly learning new skills and hustling.

We discuss what it takes to grow, ignore the opinions of people who don't matter, and how to maximize the amount of time you spend learning.

What Your 401K Advisor Gets Wrong About Retirement

Fri, 17 Feb 2023 03:00:00 -0500

This week, our 401K advisor came to the office with charts and graphs and explained how much we'd need to save each year in order to retire and maintain our current standards of living.

It's great advice for most people. But you are not most people.

In this episode, Brian dives into three things financial advisors get wrong and how he thinks differently about planning for his own future and retirement.

Want to check out Personal Capital, the tool Brian uses for income, expenses, and net worth tracking? Use this link to get a free $20.

How Hunter Garnett is Growing his Firm with Grassroots Relationships and Virtual Assistants

Tue, 14 Feb 2023 03:00:00 -0500

Hunter Garnett is an injury lawyer in Huntsville, Alabama who opened the doors of his new firm just over a year ago and has seen explosive growth. Hunter is an avid networker (he offers at the end of the show to take a zoom call with "almost anyone") and his ability to get people to know, like, and trust him early in the relationship has paid off in the form of many, many referrals.

Hunter and I talk building a personal injury practice, his network of virtual assistants across the globe, and his methodology for investing in and working on mass tort cases.

Hunter is the managing partner at Garnett Patterson Injury Lawyers.

Connect with Hunter on LinkedIn.

The Power of a Tribe | How I Booked Ten Guests in 48 Hours and a Tahoe Mastermind Recap

Fri, 10 Feb 2023 03:00:00 -0500

Brian is back from the Gobundance Winter Mastermind and Adventure in Tahoe and overwhelmed with gratitude for the group. He shares his key takeaways from the event and gives us a preview of some awesome upcoming guests.

How Justin Ledford Runs a Texas Roofing Company While Surfing in Costa Rica Every Day

Tue, 07 Feb 2023 03:00:00 -0500

For a decade, Justin Ledford was the #1 Cutco Knife salesman in his region. One day, while selling over a thousand dollars of knives to a customer, he was introduced to the wonderful world of real estate investing and it changed his life.

Justin began buying, rehabing, refinancing, and renting (BRRR) single family homes in the Houston, Texas area. Repeating this process over and over earned him financial freedom.

Along the way, Justin also built one of the highest rated roofing businesses in Texas. Justin shares his tips for training new employees, utilizing social media and authority marketing to close sales, and managing his U.S. based business from the beaches of Costa Rica where he recently moved with his family.

Connect with Justin on Facebook.
Book a call with Justin at www.milliondollarfederalcontractor.com.
Check out the Real Construction Owners Podcast on Youtube.

My #1 Tip for Young Client-Facing Lawyers

Fri, 03 Feb 2023 07:00:00 -0500

From Burnt Out New Partner to Thriving Law Firm Owner | Katie Lipp Became the Law Practice Queen

Tue, 31 Jan 2023 03:00:00 -0500

Katie Lipp had reached what many of us were told was the pinnacle. After seven years at a business law firm she made partner. But she found herself burnt out and unfulfilled a year later. After interviewing at several other firms, she decided to hang a shingle.

A few short years later, Katie runs a thriving four attorney law firm and signs out for the day at 5:30.

Katie and I discuss her legal practice, questioning law firm "norms," and how young lawyers can market themselves better.

In addition to her law firm, Katie runs Law Practice Queen a coaching program for women in the law.

Connect with Katie on Instagram @lawpracticequeen or on LinkedIn.

Podcast listeners can snag Katie's Mind Blowing Money course for 15% off using the code LawQueen15.

Why Your Large Leadership Team Doesn't Get Much Done (And How to Fix That)

Fri, 27 Jan 2023 03:00:00 -0500

C. Northcote Parkinson is a British naval historian and author who says that large organizations are bad at making decisions because we give discussion, weight, and time to those decisions in inverse proportion to their importance.

Ever been in a meeting where big decisions were made very quickly and with little input, but everyone had an opinion about what kind of coffee and cookies to serve at the holiday party? This is Parkinson's Law at work.

In this episode, you'll learn how to structure meetings and discussions in order to make better decisions.

Scaling Fast with Sam Mollaei - How One Lawyer Owns Seven Law Firms

Tue, 24 Jan 2023 03:00:00 -0500

Sam Mollaei owns and operates seven law firms as well as the law firm coaching program Legal Funnel.

After reading Tim Ferriss's Four Hour Work Week, Sam set out to build firms that could be operated virtually from anywhere in the world. We discuss how the Four Hour Work Week is a misnomer and that he is working far more than four hours, but is only using his time to execute his own highest and best use.

This episode is for any law firm owner interested in growing and scaling their business through massive client acquisition strategies.

Lessons I Learned From a $4.3M Auto Accident Verdict

Fri, 20 Jan 2023 03:00:00 -0500

In 2021, I had the privilege of representing a 25 year old woman whose life was changed when she was catastrophically injured by a drunk driver who crossed a double yellow line and hit her head on.

Here are five lessons I learned during the trial of that case:

Don't let the defense derail your mission!
Catching them in a lie is an art form (and a lot of fun)
Listen for small details in testimony and learn how to not ask every question
Learn when to back off the throttle and bulletproof your verdict
It's nice to have an audience

Our $4.3M verdict include $1M in punitive damages, which we believe is a record in Virginia for a drunk driving auto accident case.

Breaking Out of Life's "Gray Zones" with Coach Kari Schwear

Tue, 17 Jan 2023 03:00:00 -0500

Do you ever feel like you're living in the gray zone? As though your life is somewhere between "pretty good" and "not that bad," but you can't figure out how to elevate to "fantastic"? Kari Schwear defines "the gray zone" as this in between area where we can become stuck.

Most of us will not have a "rock bottom" moment. As a result, we often don't question or habits or even consider that they might be holding us back.

Kari Schwear is an executive life coach who offers personalized coaching for business owners and executives to get them to stop using unhealthy coping aids like alcohol to manage stress, overwhelm, and unfulfillment.

Kari's calling at Graytonic is to help people identify their purpose, find inner peace, and become better leaders.

Connect with Kari on LinkedIn.

Recession Coming? 3 Things I'd do as a Young Associate in 2023

Fri, 13 Jan 2023 04:00:00 -0500

Layoffs are here. Amazon, Blackrock, Goldman. Law firms are not far behind as billing dries up. Here are the three things I'd be doing if I were a young associate in 2023.

Why should you listen to me?
I graduated law school into the teeth of the Great Recession in 2008 and I've navigated this before from your position.

Stockpile cash - Make sure you have at least 3 - 6 months liquid if you do get laid off
Circle the Wagons. Any client matter you work on should feel that YOU are their lawyer, not the firm. This means getting to know clients on a personal level and going above and beyond for them. This principal goes double for referral sources.
Negotiate bonuses, not raises. Raises make you a liability, bonuses tied to performance and business generation make you an asset. Be an asset.

Like this episode? Do me a favor and share it with the young lawyer or young employee in your life!

Free Up Time with Offshore Virtual Assistants | Joe Bravo

Tue, 10 Jan 2023 03:00:00 -0500

Brian talks with Joe Bravo of Get Staffed Up! an offshore virtual assistant company built by lawyers for lawyers. Joe explains how American companies are utilizing virtual assistants in central America to free up their own time and money and grow their business while also providing a great living to great employees living overseas.

We talk about Joe's journey and training as a lawyer in Mexico, his love of the American legal system, and his passion for working in and with great businesses.

Joe's passion for learning and achievement shines in this episode. He is the host of the Law Firm Movers and Shakers podcast. In his spare time, Joe enjoys competing in triathlons and other endurance events.

Connect with Joe on Linkedin.

Our Next Three Years | Inside Baseball from BenGlassLaw's Annual Retreat

Fri, 06 Jan 2023 14:00:00 -0500

Brian is back in the new year with a recap of the Ben Glass Law two day off-site leadership retreat! Learn how EOS has changed how the company operates over the three and a half years that we've used an implementer.

Brian discusses how "team health" exercises can be made less hokey and how an aligned team can achieve any vision.

Speaking of vision, Brian gets into what the vision of the firm is by the end of 2025. Plot twist - it is much less about money and numbers than it is about culture and people.

How to Choose a Financial Advisor with Ryan Morrissey

Tue, 03 Jan 2023 02:00:00 -0500

Ryan Morrissey is a Certified Financial Planner who runs the fee-only financial advisory service Morrissey Wealth Management. Ryan works with people 50+ to help them to and through retirement.

We get into:

How the pandemic changed his practice
How to set your portfolio up for success in 2023
The only triple tax-advantaged savings vehicle out there
Ryan's investment philosophy

Connect with Ryan at Retire With Ryan or at Morrissey Wealth Management.

Alternative Asset Class Investing for High Income Earners with Patrick Grimes

Tue, 27 Dec 2022 02:00:00 -0500

Patrick Grimes is a mechanical engineer turned investor. Fifteen years ago, one of his mentors exposed him to "that purple book" - Rich Dad, Poor Dad and it changed his life. Patrick now runs a private equity firm that invests in real estate and oil and gas deals.

We discuss:

- How investors can protect themselves in down markets by conservatively underwriting deals
- What Patrick learned from surviving the 2008 housing market crash
- How high income W-2 earners can capture tax savings by investing in the energy market
- How Patrick specifically selects the deals that he invests in

Get Patrick's Guide to Passive Investing here.

Patrick's company is Invest on Main Street.

Learn more about Patrick on:
Instagram
Youtube
LinkedIn

Who, Not How (or "just pay the tradesman already")

Fri, 09 Dec 2022 01:00:00 -0500

In this episode, Brian details how high achievers spend too much time trying to figure out how to solve small problems and this time costs them the opportunity to work on larger problems.

A problem that could be solved for a few hundred dollars often costs us much more than that in opportunity cost as we try to figure out how to solve it, instead of just paying for the expertise of someone who already knows.

Health and Fitness Fundamentals for Busy Executives with Jorden Pagel

Tue, 06 Dec 2022 01:00:00 -0500

Jorden Pagel was 100 pounds overweight after college. Stuck in the cycle of dieting, fad exercises, and losing and gaining the weight back when he discovered a community at the gym that he enjoyed working out with. Jorden began to focus on the process instead of the outcome and, little by little, the weight came off.

Today, Jorden operates a highly successful online fitness coaching program where he works with doctors, lawyers, and busy executives to formulate health and fitness plans that fit their lifestyle. Jorden's plans focus on the fundamentals - sleep, water, and nutritious foods - in a way that catches many people off guard.

Jorden offers personalized fitness plans - not magic bullets - designed to work with you where you are today and build your fitness base to set you up for a brighter future. Want to get your 2023 fitness goals off to a great start? Connect with Jorden at Sustain Health and Performance or connect with him on LinkedIn or Instagram.

Four Steps to Quadruple Your Law Firm Revenue in Four Years

Fri, 02 Dec 2022 05:00:00 -0500

The inside story of how Ben Glass Law grew its personal injury revenue by 4x over the past four years without a significant increase in marketing or overhead and without hitting any home run verdicts.

1. Narrow your focus. Stop taking every case. Become an expert in one field and only do that. You will run cases more efficiently and make more money.
2. Set a goal. The truth is that it doesn't really matter what the goal is. Having a goal and telling people what it is is the important part.
3. Know your numbers. Most lawyers don't have a firm grasp on their P&L. It scares us. But you have to know how much money you're making, how much you're spending, and how much you're keeping.
4. People and alignment. This is the most important of the four, but it comes last because you have to be clear on the first three before you can hire, train, and fire people who are aligned with the vision of where you want to go.

Here's to crafting your best year ever in 2023!

Creating Rebel Culture Through Accountability, Vision, and Transparency | Michael Sonbert

Tue, 29 Nov 2022 05:00:00 -0500

Michael Sonbert helps companies increase employee satisfaction, team performance, and overall team success through accountability, clear vision, and transparency. Often, this is uncomfortable. But with a focus on practice, execution and culture over everything, Michael's company Rebel Culture helps leaders turn theory into action so that they can achieve the results they, and their employees, deserve.

Michael and Brian talk about how many times the "culture issue" in our offices starts with the leader failing to articulate the vision and hold employees accountable. Accountability sounds scary, but most people crave it. And the people who want you to hold the team accountable most are your best employees, who are probably tired of picking up the slack.

Rebel Culture starts with an assessment of yourself as a leader. We discuss Radical Candor, Extreme Accountability, and Fierce Conversations as examples of ways in which leaders can become better communicators.

Find Michael here to request the employee survey we discuss.

Soccer (Tournaments) Explain the World

Mon, 21 Nov 2022 05:00:00 -0500

I spent this weekend coaching my oldest son's Allstar team in a pre-Thanksgiving tournament and came back with four parallels between soccer and business/life.

(1) The rules don't matter. What matters is that you understand them and use them to strategize.
(2) The most important thing you can do is to get the right people on your team. The second most important is to find them the right seat.
(3) When we feel out of control, we look for external things to blame. Looking internally for changes you can make helps to maintain your own feeling of control on the situation.
(4) There is almost certainly some technology out there that you can leverage to create more time freedom for yourself and remove yourself from the "doing" of the work.

From Office Cleaning to Bootstrapping a Tech Startup with Matt McClellan

Tue, 15 Nov 2022 08:00:00 -0500

Matt McClellan is the co-founder of Get Milestones, a technology startup revolutionizing the way that law firms communicate with their clients. Dedicated to improving client experience, Get Milestones is the self-proclaimed "Domino's Pizza Tracker for Lawyers," letting your clients know in real-time what is going on in their case in a way that doesn't cost you or your staff time or energy.

Matt is a serial entrepreneur, founding an office cleaning company from his dorm room in college. He tells the story of how he sold that business to his partner and moved into the world of legal tech.

Matt's story of bootstrapping his team, investing heavily in the sales force, and going from "solo-preneur" to business owner will resonate with small law firm owners everywhere.

Dealing with Negative Google Reviews

Fri, 11 Nov 2022 05:00:00 -0500

Ever get a one-star review on google? They can ruin your whole weekend. But before you fire off the response (or think about suing google!), take a step back and think about how you can use the opportunity to respond to the review to create positive momentum for your law firm.

Every review is an opportunity to continue the conversation and demonstrate to the prospective client that you are the kind of law firm that they want to do business with.

Stick around until the end for the bonus tip that allowed us to grow our google reviews from 100 to 250 in the span of a year!

Creating Simple Passive Cashflow with Lane Kawaoka

Tue, 08 Nov 2022 15:00:00 -0500

Lane Kawaoka is a cashflow investor who retired from his career as a professional engineer only 12 years out of school. After creating a life where his passive investment portfolio paid for all of his living expenses, Lane now teaches others how to invest.

Lane's mission is "to help regular people into good deals that were once only accessible to the rich." We discuss how most financial advice works for most people, but that if you are highly successful and want to be wealthy, you have to study what wealthy people do, not follow the advice of the masses. Specifically, if you are a high-income earner considering alternative asset classes like real estate or oil and gas, it probably does not make a lot of sense for you to be the boots-on-the-ground. Instead, we talk about ways in which high income professionals can find, vet, and invest alongside expert operators.

Today, Lane runs an investing group and mastermind that brings together like-minded people who are trying to create their own Simple Passive Cashflow. Learn more about Lane at www.simplepassivecashflow.com.

Three Takeaways from the Great Legal Marketing Summit

Fri, 04 Nov 2022 05:00:00 -0400

Brian's top three takeaways from the Great Legal Marketing Summit and Mastermind Meeting in Nashville.

In this episode, I share some bonus nuggets on how really smart lawyers decide which market to go into next; the framework I use for deciding what to do and what to "park" when I return from these events; and how law firms can acquire better talent by providing all kinds of value to their employees lives.

Choosing the Right Coaches and Mentors with Jerome Myers

Tue, 01 Nov 2022 05:00:00 -0400

Jerome Myers is a corporate America dropout who now works to help others exit the Matrix.

After building a twenty-million dollar division of a construction company and being told to lay off employees two years in a row, Jerome left the corporate world for full-time real estate investing.

He's learned from his own successes, mistakes, and experiences and now helps others gain clarity about their current situation to customize a strategy to meet their own individual goals.

Jerome is the host of the Dreamcatchers podcast and offers one-on-one coaching, leadership training, small group coaching, and corporate exit plans.

Learn more about Jerome on his website or follow him on instagram @jeromemyers

Three Takeaways from the LA Gobundance Spartan Race

Fri, 28 Oct 2022 04:00:00 -0400

I was recently in Los Angeles for a Spartan Race with fifteen of my Gobundance brothers. Here are my top three takeaways from our pre-race mastermind.

Books:
What to Say When You Talk to Yourself by Shad Helmstetter
The Big Leap by Gay Hendricks

What It's Like to Win a $100M Verdict with Ryan McKeen

Tue, 25 Oct 2022 05:00:00 -0400

Ryan McKeen of the Connecticut Trial Law Firm joins us to discuss his firm's recent $100,000,000 result. Ryan details the five year saga from the day the case walked into the door of his two lawyer operation through the moment the jury read their verdict.

Ryan talks about the importance of systems and processes when building a law firm and how his firm documents everything - down the "how do we open and sort the mail" - in a 900 page internal wiki.

Ryan is the author of Tiger Tactics: Powerful Strategies for Winning Law Firms.

I Screwed Up, Now What? with Dr. Josh Bacon

Fri, 21 Oct 2022 10:00:00 -0400

Brian talks with Josh Bacon, a self-professed former screw up who found his calling at age 21 while working with disadvantaged youth. Josh grew into a career in higher education that ended with becoming the Dean of Students at James Madison University.

Following his retirement, Josh once again felt called to served and became a police officer.

Josh and Brian discuss resilience, mentorship, and self-talk.

Josh is the author of the book I Screwed Up, Now What?

How I Prepare for a Mastermind Meeting

Fri, 21 Oct 2022 08:00:00 -0400

I'm headed out the door to a pair of mastermind meetings this week. One with Gobundance and another with Great Legal Marketing.

These are the things that I do in order to make sure I'm getting the most out of my time there.

From Middle Class to Millionaire with David Vernich

Thu, 20 Oct 2022 20:00:00 -0400

David Vernich is a career commercial banker who discovered real estate investing 15 years ago. His path from owning one property to over 100 has earned him financial independence. Now, David is on a mission to share that story with 100 other investors.

David's book Middle Class to Millionaire: Making the Leap to the Next Level quickly hit number one on the Amazon Best Seller list.

Somewhat unique in the field of real estate authors, David still has his day job and encourages you to do the same if it makes you happy.

Don't want to spend your retirement years living in a van down by the river? Get David's Money Scoreboard and find out whether you're on the right track today.

Financial Freedom Through Real Estate with Omni Casey

Thu, 20 Oct 2022 16:00:00 -0400

Omni Casey is an author, real estate investor, and a developer who is making his dream of building something you can see from space come true. Originally from Hawaii, he became financially independent in his 20s, built generational wealth in his 30s, and is spending his early 40s focused on his legacy and impact.

Omni runs the Cash Flow Breakfast Club, a real estate meet up in northern Virginia that consistently draws 100-150 investors. There is no charge for membership. Members of the inner circle of this club write a $10,000 check to a cause they don't support as a negative motivation to achieve their goals of financial independence.

We discuss using a multi-offer strategy to create win-win opportunities, how lawyers can use his meet-up strategy to become the hub of their community, and ways to get your children involved in your business.

Omni dreams big. His most recent project is a multi-billion dollar development deal in Loudoun County which you will literally be able to see from space once completed.

Find him at www.omnitheinvestorguy.com/ or on all social media as @omnitheinvestorguy.

Omni's book is available on Amazon.

Start Here

Thu, 06 Oct 2022 14:00:00 -0400