The D2Z Podcast Thu, 06 Aug 2026 15:11:33 -0400 http://www.brandonamoroso.com en © 2026 The D2Z Podcast yes 7fcb7cc4-e97b-5bb8-b8fc-0f765b65aa6b Brandon Amoroso episodic false Gen Z entrepreneur and DTC agency leader Brandon Amoroso talks with some of the best in the marketing world. Brandon and guests reveal their top business-growth strategies for anyone in the online space–whether you are a brick-and-mortar business looking to scale or an established online business trying to grow. Consumer marketing is under constant and dramatic change, so Brandon aims to tackle new problems with a fresh Gen Z mindset. The D2Z Podcast delivers insights, strategies, and tactics that you can use and aims to shift how you think about business and your relationships with your teams, partners, and customers.

]]> Buzzsprout (https://www.buzzsprout.com) Brandon Amoroso https://storage.buzzsprout.com/nn0u6lk1c7l1d8wajuspmwhn43gs?.jpg The D2Z Podcast http://www.brandonamoroso.com 148 - Bootstrapping to SaaS Success 148 - Bootstrapping to SaaS Success In this episode of The D2Z Podcast, Brandon Amoroso interviews Chris Brisson, founder and CEO of Sales Message, discussing his entrepreneurial journey, the importance of bootstrapping versus fundraising, the significance of co-founders, and how businesses can leverage SMS marketing effectively. Chris shares insights on building a team, integrating SMS into customer lifecycles, and best practices for SMS marketing, emphasizing the need for businesses to adapt to changing communication preferences.

Here's What You'll Learn:
❗Chris Brisson started his first business at 19, selling rims and tires on eBay.
❗He has always bootstrapped his companies, preferring to avoid investor cash.
❗Bootstrapping allows for more control and less pressure to grow quickly.
❗Finding the right co-founder is crucial for business success.
❗SMS can be integrated into every stage of the customer lifecycle.
❗Businesses should focus on generating leads through SMS and other channels.
❗Integrations with platforms like HubSpot enhance the value of SMS marketing.
❗Texting can be a powerful tool for two-way conversations with customers.
❗Every business should consider their phone number as an asset for lead generation.
❗Simple strategies like text-to-join can yield significant leads.

Timestamps:
00:00 Entrepreneurial Beginnings and Journey
03:02 Bootstrapping vs. Fundraising: A Personal Perspective
06:12 Building a Team: The Importance of Co-Founders
09:10 Leveraging SMS in Business: A B2B Perspective
12:07 Integrations and Customer Lifecycle Management
14:56 Best Practices and Use Cases for SMS Marketing

Chris Brisson:
Linkedin - https://www.linkedin.com/in/chrisbrisson/

SalesMsg:
Linkedin - https://www.linkedin.com/company/salesmsg/
Website - https://www.salesmessage.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode of The D2Z Podcast, Brandon Amoroso interviews Chris Brisson, founder and CEO of Sales Message, discussing his entrepreneurial journey, the importance of bootstrapping versus fundraising, the significance of co-founders, and how businesses can leverage SMS marketing effectively. Chris shares insights on building a team, integrating SMS into customer lifecycles, and best practices for SMS marketing, emphasizing the need for businesses to adapt to changing communication preferences.

Here's What You'll Learn:
❗Chris Brisson started his first business at 19, selling rims and tires on eBay.
❗He has always bootstrapped his companies, preferring to avoid investor cash.
❗Bootstrapping allows for more control and less pressure to grow quickly.
❗Finding the right co-founder is crucial for business success.
❗SMS can be integrated into every stage of the customer lifecycle.
❗Businesses should focus on generating leads through SMS and other channels.
❗Integrations with platforms like HubSpot enhance the value of SMS marketing.
❗Texting can be a powerful tool for two-way conversations with customers.
❗Every business should consider their phone number as an asset for lead generation.
❗Simple strategies like text-to-join can yield significant leads.

Timestamps:
00:00 Entrepreneurial Beginnings and Journey
03:02 Bootstrapping vs. Fundraising: A Personal Perspective
06:12 Building a Team: The Importance of Co-Founders
09:10 Leveraging SMS in Business: A B2B Perspective
12:07 Integrations and Customer Lifecycle Management
14:56 Best Practices and Use Cases for SMS Marketing

Chris Brisson:
Linkedin - https://www.linkedin.com/in/chrisbrisson/

SalesMsg:
Linkedin - https://www.linkedin.com/company/salesmsg/
Website - https://www.salesmessage.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-17051842 Sun, 27 Apr 2025 12:00:00 -0700 1523 148 full false Building Empathy Into Your Marketing - 147 Building Empathy Into Your Marketing - 147 In this episode of The D2Z Podcast, Brandon Amoroso speaks with Steven Sakach about the intersection of Gen Z entrepreneurship and empathetic marketing. Steven shares his journey in the digital marketing space, emphasizing the importance of building love into scalable systems and the need for authenticity in marketing. They discuss the transition from a service-based organization to a software company, the implementation of a pod structure for better employee engagement, and the significance of understanding customer emotions. The conversation also touches on the challenges of navigating advertising channels, the pros and cons of bootstrapping versus VC funding, and the future of marketing in an AI-driven world.

Here's What You'll Learn:
❗Empathetic marketing is essential for engagement.
❗Building love into business systems can enhance employee satisfaction.
❗A pod structure can foster collaboration and passion among team members.
❗Defining a higher purpose is crucial for business direction.
❗Younger generations prioritize authenticity and meaning in their work.
❗AI is rapidly evolving and impacting marketing strategies.
❗Understanding customer emotions can lead to better marketing outcomes.
❗Bootstrapping allows for greater control over business vision.
❗Authenticity is key to resonating with modern consumers.
❗The future of marketing will rely on emotional connections.

Timestamps:
00:00 Introduction to the Gen Z Mindset
03:12 Stephen's Entrepreneurial Journey and Conscious Marketing
06:01 Transitioning from Services to Software
08:54 Implementing a Pod Structure in Business
12:03 The Importance of Empathy in Marketing
15:02 Understanding Customer Emotions
17:59 Navigating Advertising Channels and Technologies
20:56 Bootstrapping vs. VC Funding in Business
24:03 Conclusion and Future Directions

Stephen Sakach:
Linkedin - https://www.linkedin.com/in/stephen-sakach-3181aa28b/

ZeroCompany:
Linkedin - https://www.linkedin.com/company/zero-company-performance-marketing/
Website - https://www.zerocompany.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode of The D2Z Podcast, Brandon Amoroso speaks with Steven Sakach about the intersection of Gen Z entrepreneurship and empathetic marketing. Steven shares his journey in the digital marketing space, emphasizing the importance of building love into scalable systems and the need for authenticity in marketing. They discuss the transition from a service-based organization to a software company, the implementation of a pod structure for better employee engagement, and the significance of understanding customer emotions. The conversation also touches on the challenges of navigating advertising channels, the pros and cons of bootstrapping versus VC funding, and the future of marketing in an AI-driven world.

Here's What You'll Learn:
❗Empathetic marketing is essential for engagement.
❗Building love into business systems can enhance employee satisfaction.
❗A pod structure can foster collaboration and passion among team members.
❗Defining a higher purpose is crucial for business direction.
❗Younger generations prioritize authenticity and meaning in their work.
❗AI is rapidly evolving and impacting marketing strategies.
❗Understanding customer emotions can lead to better marketing outcomes.
❗Bootstrapping allows for greater control over business vision.
❗Authenticity is key to resonating with modern consumers.
❗The future of marketing will rely on emotional connections.

Timestamps:
00:00 Introduction to the Gen Z Mindset
03:12 Stephen's Entrepreneurial Journey and Conscious Marketing
06:01 Transitioning from Services to Software
08:54 Implementing a Pod Structure in Business
12:03 The Importance of Empathy in Marketing
15:02 Understanding Customer Emotions
17:59 Navigating Advertising Channels and Technologies
20:56 Bootstrapping vs. VC Funding in Business
24:03 Conclusion and Future Directions

Stephen Sakach:
Linkedin - https://www.linkedin.com/in/stephen-sakach-3181aa28b/

ZeroCompany:
Linkedin - https://www.linkedin.com/company/zero-company-performance-marketing/
Website - https://www.zerocompany.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16924392 Sun, 06 Apr 2025 07:00:00 -0700 1588 147 full false B2B Video Marketing - 146 B2B Video Marketing - 146 In this episode of The D2Z Podcast, Brandon Amoroso speaks with Daniel Borba, CEO of Spark Portal, about the evolution of video marketing, the challenges of transitioning from a service-based model to a core offering, and the importance of authenticity in branding. They discuss the nuances of delegation, hiring the right talent, and how AI is reshaping the video marketing landscape. Daniel shares insights from his entrepreneurial journey and the strategies that have led to success in the B2B marketing space.

Here's What You'll Learn:
❗Transitioning from freelance work and agency services into SaaS.
❗The hardest part of delegation is learning who to hire.
❗Video on LinkedIn is currently a powerful marketing tool.
❗Authenticity in branding is becoming increasingly important.
❗Brand identity should reflect core company values.
❗AI is streamlining video editing processes.
❗Creative work in marketing is subjective and challenging to quantify.
❗Effective hiring requires understanding personality over just skill set.
❗Video marketing strategies must adapt to changing consumer behaviors.
❗The future of video marketing will leverage both high production and authentic content.

Timestamps:
00:00 Introduction to the Gen Z Mindset
00:30 Daniel Borba's Entrepreneurial Journey
01:17 Transitioning from Services to Core Offerings
04:44 The Art of Delegation
10:02 Hiring for Success
13:32 Overview of Spark Portal
16:54 The Evolution of Video Marketing
21:29 Navigating Brand Identity
26:40 The Impact of AI on Video Marketing

Daniel Borba:
Linkedin - https://www.linkedin.com/in/danielborba/

SparkPortal:
Linkedin - https://www.linkedin.com/company/spark-portal/
Website - https://sparkportal.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode of The D2Z Podcast, Brandon Amoroso speaks with Daniel Borba, CEO of Spark Portal, about the evolution of video marketing, the challenges of transitioning from a service-based model to a core offering, and the importance of authenticity in branding. They discuss the nuances of delegation, hiring the right talent, and how AI is reshaping the video marketing landscape. Daniel shares insights from his entrepreneurial journey and the strategies that have led to success in the B2B marketing space.

Here's What You'll Learn:
❗Transitioning from freelance work and agency services into SaaS.
❗The hardest part of delegation is learning who to hire.
❗Video on LinkedIn is currently a powerful marketing tool.
❗Authenticity in branding is becoming increasingly important.
❗Brand identity should reflect core company values.
❗AI is streamlining video editing processes.
❗Creative work in marketing is subjective and challenging to quantify.
❗Effective hiring requires understanding personality over just skill set.
❗Video marketing strategies must adapt to changing consumer behaviors.
❗The future of video marketing will leverage both high production and authentic content.

Timestamps:
00:00 Introduction to the Gen Z Mindset
00:30 Daniel Borba's Entrepreneurial Journey
01:17 Transitioning from Services to Core Offerings
04:44 The Art of Delegation
10:02 Hiring for Success
13:32 Overview of Spark Portal
16:54 The Evolution of Video Marketing
21:29 Navigating Brand Identity
26:40 The Impact of AI on Video Marketing

Daniel Borba:
Linkedin - https://www.linkedin.com/in/danielborba/

SparkPortal:
Linkedin - https://www.linkedin.com/company/spark-portal/
Website - https://sparkportal.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16884058 Sun, 30 Mar 2025 10:00:00 -0700 1823 146 full false Unlocking the Secrets of Branding - 145 Unlocking the Secrets of Branding - 145 In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Jamie Schwartzman, Chief Creative Strategist of Flux Branding, about the importance of branding in entrepreneurship, the evolution of marketing, and the role of AI in creative processes. Jamie shares insights from his extensive experience in branding, emphasizing the need for authenticity and passion in work. They discuss the challenges of balancing business ownership with personal interests, the shift to remote work, and the future of AI in branding and creativity.

Here's What You'll Learn:
❗Jamie Schwartzman emphasizes the importance of authenticity in branding.
❗Branding is about discovering identity, not just graphic design.
❗The journey of entrepreneurship requires passion and love for the work.
❗AI can serve as a powerful writing assistant in branding.
❗Finding your expertise is crucial for long-term success.
❗10,000 hours is needed to become an expert in any field.
❗Remote work requires conscious team-building efforts.
❗The future of branding will heavily involve AI technologies.
❗Passion projects can lead to greater satisfaction in work.
❗Generosity in business can lead to unexpected rewards.

Timestamps:
00:00 - Introduction to Entrepreneurship and Branding
01:54 - Lessons from 25 Years in Branding
04:46 - The Importance of Brand in Business
08:21 - Finding Passion in Work
11:18 - Navigating the Entrepreneurial Journey
14:54 - Balancing Business Ownership and Passion
18:13 - The Shift to Remote Work
22:31 - Leveraging AI in Branding
26:49 - The Future of AI and Creativity
28:05 - Conclusion and Resources

Jamie Schwartzman:
Linkedin - https://www.linkedin.com/in/jamieschwartzman/

Flux Branding:
Linkedin - https://www.linkedin.com/company/flux-branding/
Website - https://fluxbranding.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Jamie Schwartzman, Chief Creative Strategist of Flux Branding, about the importance of branding in entrepreneurship, the evolution of marketing, and the role of AI in creative processes. Jamie shares insights from his extensive experience in branding, emphasizing the need for authenticity and passion in work. They discuss the challenges of balancing business ownership with personal interests, the shift to remote work, and the future of AI in branding and creativity.

Here's What You'll Learn:
❗Jamie Schwartzman emphasizes the importance of authenticity in branding.
❗Branding is about discovering identity, not just graphic design.
❗The journey of entrepreneurship requires passion and love for the work.
❗AI can serve as a powerful writing assistant in branding.
❗Finding your expertise is crucial for long-term success.
❗10,000 hours is needed to become an expert in any field.
❗Remote work requires conscious team-building efforts.
❗The future of branding will heavily involve AI technologies.
❗Passion projects can lead to greater satisfaction in work.
❗Generosity in business can lead to unexpected rewards.

Timestamps:
00:00 - Introduction to Entrepreneurship and Branding
01:54 - Lessons from 25 Years in Branding
04:46 - The Importance of Brand in Business
08:21 - Finding Passion in Work
11:18 - Navigating the Entrepreneurial Journey
14:54 - Balancing Business Ownership and Passion
18:13 - The Shift to Remote Work
22:31 - Leveraging AI in Branding
26:49 - The Future of AI and Creativity
28:05 - Conclusion and Resources

Jamie Schwartzman:
Linkedin - https://www.linkedin.com/in/jamieschwartzman/

Flux Branding:
Linkedin - https://www.linkedin.com/company/flux-branding/
Website - https://fluxbranding.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16852247 Mon, 24 Mar 2025 13:00:00 -0700 1829 145 full false Unlocking Snapchat's Potential for Brands - 144 Unlocking Snapchat's Potential for Brands - 144 In this episode of The D2Z Podcast, Brandon Amoroso speaks with Collin Harrington and Hope Georgiou, co-founders of HG Media, about their entrepreneurial journey and the unique challenges they faced in the digital marketing landscape. They discuss the importance of Snapchat as a marketing platform, the impact of the TikTok ban on brand strategies, and how brands can effectively engage with audiences on Snapchat. The conversation highlights the significance of community building, authenticity, and the evolving nature of social media marketing.

Here's What You'll Learn:
❗Hope and Colin's journey led to the creation of HG Media.
❗Snapchat's unique positioning offers opportunities in a saturated market.
❗Educating brands about Snapchat is crucial for success.
❗Younger entrepreneurs face challenges in building credibility.
❗Communicating a vision is essential in marketing.
❗Brands should not assume their target audience.
❗Snapchat is effective for conversion-focused marketing.
❗Non-consumer brands can leverage Snapchat for engagement.
❗Smaller creators often have more engaged audiences.
❗The future of Snapchat depends on knowledge and accessibility.

Timestamps:
00:00 Introduction to HG Media and Founders' Journey
02:20 Challenges of Starting a Business in Digital Marketing
10:04 The Impact of TikTok Ban on Marketing Strategies
14:09 Identifying Brands That Thrive on Snapchat
18:14 Utilizing Snapchat for Non-Consumer Brands
24:07 Building Community and Authenticity on Snapchat

HG Media:
Linkedin - https://www.linkedin.com/company/hg-media-group-llc/
HG Media - https://www.hgmedia.us/about

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode of The D2Z Podcast, Brandon Amoroso speaks with Collin Harrington and Hope Georgiou, co-founders of HG Media, about their entrepreneurial journey and the unique challenges they faced in the digital marketing landscape. They discuss the importance of Snapchat as a marketing platform, the impact of the TikTok ban on brand strategies, and how brands can effectively engage with audiences on Snapchat. The conversation highlights the significance of community building, authenticity, and the evolving nature of social media marketing.

Here's What You'll Learn:
❗Hope and Colin's journey led to the creation of HG Media.
❗Snapchat's unique positioning offers opportunities in a saturated market.
❗Educating brands about Snapchat is crucial for success.
❗Younger entrepreneurs face challenges in building credibility.
❗Communicating a vision is essential in marketing.
❗Brands should not assume their target audience.
❗Snapchat is effective for conversion-focused marketing.
❗Non-consumer brands can leverage Snapchat for engagement.
❗Smaller creators often have more engaged audiences.
❗The future of Snapchat depends on knowledge and accessibility.

Timestamps:
00:00 Introduction to HG Media and Founders' Journey
02:20 Challenges of Starting a Business in Digital Marketing
10:04 The Impact of TikTok Ban on Marketing Strategies
14:09 Identifying Brands That Thrive on Snapchat
18:14 Utilizing Snapchat for Non-Consumer Brands
24:07 Building Community and Authenticity on Snapchat

HG Media:
Linkedin - https://www.linkedin.com/company/hg-media-group-llc/
HG Media - https://www.hgmedia.us/about

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16802676 Sun, 16 Mar 2025 16:00:00 -0700 1682 144 full false Building a Resilient Business Steeped in Culture - 143 Building a Resilient Business Steeped in Culture - 143 In this episode of The D2Z Podcast, Brandon Amoroso speaks with Mack Garrison, co-founder of Dash Studio, about the importance of a Gen Z mindset in business growth. They discuss Mack's entrepreneurial journey, the significance of company culture, maintaining authenticity in a remote work environment, and the impact of AI on creative industries. The conversation also touches on generational differences in content consumption and the challenges of managing client relationships in creative work.

Here's What You'll Learn:
❗Mack Garrison emphasizes the importance of company culture in creative industries.
❗Authenticity is crucial for building a successful team and brand.
❗Feedback from team members must be acted upon to foster a positive work environment.
❗AI is changing the landscape of creative work, but human storytelling remains essential.
❗Generational differences affect how content is consumed and created.
❗Creating opportunities for team connection is vital in a remote work setting.
❗Proactive measures in HR can prevent burnout and improve team morale.
❗A structured creative process can help manage client expectations effectively.
❗The future of creative storytelling relies on adaptability and understanding diverse audiences.
❗Community and shared experiences are key to successful creative collaborations.

Timestamps:
00:00 Introduction to the Podcasting Journey
08:40 Transitioning from Agency to Podcasting
12:44 The Power of Guest-Centric Podcasting
21:35 Identifying the Right Businesses for Podcasting

Mack Garrison:
Linkedin - https://www.linkedin.com/in/mackgarrison/
Dash Studio - https://www.dashstudio.net/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode of The D2Z Podcast, Brandon Amoroso speaks with Mack Garrison, co-founder of Dash Studio, about the importance of a Gen Z mindset in business growth. They discuss Mack's entrepreneurial journey, the significance of company culture, maintaining authenticity in a remote work environment, and the impact of AI on creative industries. The conversation also touches on generational differences in content consumption and the challenges of managing client relationships in creative work.

Here's What You'll Learn:
❗Mack Garrison emphasizes the importance of company culture in creative industries.
❗Authenticity is crucial for building a successful team and brand.
❗Feedback from team members must be acted upon to foster a positive work environment.
❗AI is changing the landscape of creative work, but human storytelling remains essential.
❗Generational differences affect how content is consumed and created.
❗Creating opportunities for team connection is vital in a remote work setting.
❗Proactive measures in HR can prevent burnout and improve team morale.
❗A structured creative process can help manage client expectations effectively.
❗The future of creative storytelling relies on adaptability and understanding diverse audiences.
❗Community and shared experiences are key to successful creative collaborations.

Timestamps:
00:00 Introduction to the Podcasting Journey
08:40 Transitioning from Agency to Podcasting
12:44 The Power of Guest-Centric Podcasting
21:35 Identifying the Right Businesses for Podcasting

Mack Garrison:
Linkedin - https://www.linkedin.com/in/mackgarrison/
Dash Studio - https://www.dashstudio.net/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16802668 Sun, 16 Mar 2025 16:00:00 -0700 1443 143 full false The Power of Podcasting - 142 The Power of Podcasting - 142 In this episode of The D2Z Podcast, Brandon Amoroso interviews Casey Cheshire, founder of Ringmaster Conversational Marketing. They discuss Casey's entrepreneurial journey, the transition from running a B2B agency to focusing on podcasting, and the importance of building genuine relationships with podcast guests. Casey emphasizes that the true value of podcasting lies not in the number of listeners but in the connections made with guests, which can lead to significant business opportunities. They also explore the types of businesses that can benefit from podcasting and the importance of having a clear strategy.

Here's What You'll Learn:
❗The transition to podcasting was driven by the need for thought leadership and content.
❗Building genuine relationships with podcast guests can lead to significant business opportunities.
❗The focus should be on the guest, not the number of listeners.
❗Many businesses can benefit from podcasting, especially if they can create valuable connections.
❗Market timing is crucial for business growth and success.
❗It's important to have guide rails in place to avoid scope creep with clients.
❗Podcasting can be a powerful tool for B2B marketing and customer connection.
❗The authenticity of the conversation is key to engaging listeners.
❗Working with professionals can help businesses avoid common pitfalls in podcasting.

Timestamps:
00:00 Introduction to the Podcasting Journey
08:40 Transitioning from Agency to Podcasting
12:44 The Power of Guest-Centric Podcasting
21:35 Identifying the Right Businesses for Podcasting

Casey Cheshire:
Linkedin - https://www.linkedin.com/in/caseycheshire/
Ringmaster - https://ringmaster.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode of The D2Z Podcast, Brandon Amoroso interviews Casey Cheshire, founder of Ringmaster Conversational Marketing. They discuss Casey's entrepreneurial journey, the transition from running a B2B agency to focusing on podcasting, and the importance of building genuine relationships with podcast guests. Casey emphasizes that the true value of podcasting lies not in the number of listeners but in the connections made with guests, which can lead to significant business opportunities. They also explore the types of businesses that can benefit from podcasting and the importance of having a clear strategy.

Here's What You'll Learn:
❗The transition to podcasting was driven by the need for thought leadership and content.
❗Building genuine relationships with podcast guests can lead to significant business opportunities.
❗The focus should be on the guest, not the number of listeners.
❗Many businesses can benefit from podcasting, especially if they can create valuable connections.
❗Market timing is crucial for business growth and success.
❗It's important to have guide rails in place to avoid scope creep with clients.
❗Podcasting can be a powerful tool for B2B marketing and customer connection.
❗The authenticity of the conversation is key to engaging listeners.
❗Working with professionals can help businesses avoid common pitfalls in podcasting.

Timestamps:
00:00 Introduction to the Podcasting Journey
08:40 Transitioning from Agency to Podcasting
12:44 The Power of Guest-Centric Podcasting
21:35 Identifying the Right Businesses for Podcasting

Casey Cheshire:
Linkedin - https://www.linkedin.com/in/caseycheshire/
Ringmaster - https://ringmaster.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16719978 Sun, 09 Mar 2025 14:00:00 -0700 1550 142 full false Building a Data First B2B SaaS Startup - 141 Building a Data First B2B SaaS Startup - 141 In this episode of The D2Z Podcast, Brandon Amoroso interviews Austin Harrison, CEO of NorthBeam, discussing the intersection of Gen Z entrepreneurship and data-driven marketing. Austin shares his journey from working in internet analytics to founding NorthBeam, a B2B SaaS company focused on first-party data for marketing profitability. The conversation delves into the challenges of building a SaaS company, the importance of data in marketing, and the complexities of attribution in a rapidly evolving digital landscape. Austin emphasizes the need for businesses to differentiate themselves in crowded markets and the significance of understanding customer needs to drive growth.

Here's What You'll Learn:

❗The mental game of entrepreneurship is crucial.

❗Building a SaaS company requires trust in your team.

❗Data quality and integrity are paramount for customer success.

❗Attribution is a complex but essential aspect of marketing.

❗AI and machine learning are exciting but often overhyped.

❗Navigating the crowded market requires differentiation.

❗Understanding customer pain points is key to product development.

❗The future of media buying includes diversification of channels.

❗Small businesses should focus on learning before investing in complex solutions.

❗Continuous improvement is essential for product usability.

Timestamps:

00:00 Introduction to the Gen Z Mindset in Business

01:26 Austin Harrison's Journey and Insights

03:27 Challenges of Building a B2B SaaS Company

06:15 The Role of Data in Marketing

10:30 Navigating the Complexities of Attribution

12:47 From Idea to Market: The Northbeam Journey

16:08 Future of Media Buying and Attribution

20:02 Identifying the Right Fit for Northbeam

Austin Harrison:

Linkedin - https://www.linkedin.com/in/maustinharrison/

Northbeam - https://www.northbeam.io/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of The D2Z Podcast, Brandon Amoroso interviews Austin Harrison, CEO of NorthBeam, discussing the intersection of Gen Z entrepreneurship and data-driven marketing. Austin shares his journey from working in internet analytics to founding NorthBeam, a B2B SaaS company focused on first-party data for marketing profitability. The conversation delves into the challenges of building a SaaS company, the importance of data in marketing, and the complexities of attribution in a rapidly evolving digital landscape. Austin emphasizes the need for businesses to differentiate themselves in crowded markets and the significance of understanding customer needs to drive growth.

Here's What You'll Learn:

❗The mental game of entrepreneurship is crucial.

❗Building a SaaS company requires trust in your team.

❗Data quality and integrity are paramount for customer success.

❗Attribution is a complex but essential aspect of marketing.

❗AI and machine learning are exciting but often overhyped.

❗Navigating the crowded market requires differentiation.

❗Understanding customer pain points is key to product development.

❗The future of media buying includes diversification of channels.

❗Small businesses should focus on learning before investing in complex solutions.

❗Continuous improvement is essential for product usability.

Timestamps:

00:00 Introduction to the Gen Z Mindset in Business

01:26 Austin Harrison's Journey and Insights

03:27 Challenges of Building a B2B SaaS Company

06:15 The Role of Data in Marketing

10:30 Navigating the Complexities of Attribution

12:47 From Idea to Market: The Northbeam Journey

16:08 Future of Media Buying and Attribution

20:02 Identifying the Right Fit for Northbeam

Austin Harrison:

Linkedin - https://www.linkedin.com/in/maustinharrison/

Northbeam - https://www.northbeam.io/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16679988 Sun, 23 Feb 2025 17:00:00 -0800 1379 141 full false Creating an Entrepreneurial Playbook - 140 Creating an Entrepreneurial Playbook - 140 In this episode of The D2Z Podcast, Brandon Amoroso interviews Travis Stephenson, a seasoned entrepreneur who shares his journey from being fired to building successful online businesses. Travis discusses his ideation process, the importance of solving personal problems, and how he leveraged referrals and cognitive biases in marketing. He also reflects on his recent travels and the lessons learned from his previous ventures, emphasizing the ease of starting a business today with modern technology and AI.

Here's What You'll Learn:
❗Travis's journey began after being fired from a job.
❗He learned the ropes of digital marketing by working with affiliate marketers.
❗Identifying personal problems can lead to successful business ideas.
❗Traveling with family can inspire new perspectives on work and life.
❗Cognitive biases play a crucial role in marketing effectiveness.
❗Referrals can significantly boost revenue for digital products.
❗Modern technology has made starting a business easier than ever.
❗AI is set to revolutionize business operations and marketing strategies.
❗Creating experiences for customers is key to driving sales.
❗Building a strong referral program can enhance customer engagement.

Timestamps:
00:00 Introduction to Entrepreneurship and Background
02:59 Ideation and Market Research for New Ventures
06:10 The Importance of Problem-Solving in Business
08:50 Embracing Change: Traveling and Business Growth
12:03 Lessons Learned from Previous Ventures
15:02 Marketing Strategies and Cognitive Biases
18:05 Leveraging Referrals for Business Growth
20:59 Technology and Tools for Modern Entrepreneurs
24:00 Conclusion and Future Aspirations

Travis Stephenson:
Linkedin - https://www.linkedin.com/in/travisstephensonofferatti/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode of The D2Z Podcast, Brandon Amoroso interviews Travis Stephenson, a seasoned entrepreneur who shares his journey from being fired to building successful online businesses. Travis discusses his ideation process, the importance of solving personal problems, and how he leveraged referrals and cognitive biases in marketing. He also reflects on his recent travels and the lessons learned from his previous ventures, emphasizing the ease of starting a business today with modern technology and AI.

Here's What You'll Learn:
❗Travis's journey began after being fired from a job.
❗He learned the ropes of digital marketing by working with affiliate marketers.
❗Identifying personal problems can lead to successful business ideas.
❗Traveling with family can inspire new perspectives on work and life.
❗Cognitive biases play a crucial role in marketing effectiveness.
❗Referrals can significantly boost revenue for digital products.
❗Modern technology has made starting a business easier than ever.
❗AI is set to revolutionize business operations and marketing strategies.
❗Creating experiences for customers is key to driving sales.
❗Building a strong referral program can enhance customer engagement.

Timestamps:
00:00 Introduction to Entrepreneurship and Background
02:59 Ideation and Market Research for New Ventures
06:10 The Importance of Problem-Solving in Business
08:50 Embracing Change: Traveling and Business Growth
12:03 Lessons Learned from Previous Ventures
15:02 Marketing Strategies and Cognitive Biases
18:05 Leveraging Referrals for Business Growth
20:59 Technology and Tools for Modern Entrepreneurs
24:00 Conclusion and Future Aspirations

Travis Stephenson:
Linkedin - https://www.linkedin.com/in/travisstephensonofferatti/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16626821 Sat, 15 Feb 2025 03:00:00 -0800 1519 140 full false Media Channel Diversification - 139 Media Channel Diversification - 139 In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Nikki Lindgren, founder of Pennock, about her journey in the digital marketing space, particularly in the beauty industry. They discuss the challenges faced during the COVID-19 pandemic, the importance of finding a niche, and the effectiveness of TikTok as a sales channel. Nikki shares insights on leveraging AI in marketing, the significance of creating a positive remote work culture, and the ongoing need for sales and business development in agency growth.

What You'll Learn:
❗Nikki's entrepreneurial journey began with a passion for lifestyle branding and e-commerce.
❗The COVID-19 pandemic posed significant challenges but also opened new opportunities in the beauty industry.
❗Finding a niche can be unintentional but beneficial for agency growth.
❗TikTok has proven to be a highly effective sales channel for beauty products.
❗Channel diversification is crucial for mitigating risks in marketing strategies.
❗AI is transforming marketing practices, making processes more efficient.
❗Standard Operating Procedures (SOPs) are essential for scaling an agency effectively.
❗Creating a positive remote work culture fosters collaboration and team spirit.
❗Sales and business development remain critical functions for agency leaders.
❗Emerging brands can benefit from co-funding opportunities in paid media.

Timestamps:

  • 00:00 Introduction to D2Z and Guest Background
  • 03:06 Nikki's Journey to Entrepreneurship
  • 06:11 Navigating Challenges During COVID-19
  • 08:57 Finding a Niche in the Beauty Industry
  • 12:01 Leveraging TikTok for Sales
  • 14:49 Exploring New Sales Channels
  • 17:59 The Role of AI in Marketing
  • 21:07 Scaling the Agency and Delegation Challenges
  • 23:58 Creating a Positive Remote Work Culture
  • 27:05 Sales and Business Development Insights
  • 30:04 Conclusion and Future Opportunities

Nikki Lindgren:
Linkedin - https://www.linkedin.com/in/nikkilindgren/
Pennock - https://www.pennock.co/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Nikki Lindgren, founder of Pennock, about her journey in the digital marketing space, particularly in the beauty industry. They discuss the challenges faced during the COVID-19 pandemic, the importance of finding a niche, and the effectiveness of TikTok as a sales channel. Nikki shares insights on leveraging AI in marketing, the significance of creating a positive remote work culture, and the ongoing need for sales and business development in agency growth.

What You'll Learn:
❗Nikki's entrepreneurial journey began with a passion for lifestyle branding and e-commerce.
❗The COVID-19 pandemic posed significant challenges but also opened new opportunities in the beauty industry.
❗Finding a niche can be unintentional but beneficial for agency growth.
❗TikTok has proven to be a highly effective sales channel for beauty products.
❗Channel diversification is crucial for mitigating risks in marketing strategies.
❗AI is transforming marketing practices, making processes more efficient.
❗Standard Operating Procedures (SOPs) are essential for scaling an agency effectively.
❗Creating a positive remote work culture fosters collaboration and team spirit.
❗Sales and business development remain critical functions for agency leaders.
❗Emerging brands can benefit from co-funding opportunities in paid media.

Timestamps:

  • 00:00 Introduction to D2Z and Guest Background
  • 03:06 Nikki's Journey to Entrepreneurship
  • 06:11 Navigating Challenges During COVID-19
  • 08:57 Finding a Niche in the Beauty Industry
  • 12:01 Leveraging TikTok for Sales
  • 14:49 Exploring New Sales Channels
  • 17:59 The Role of AI in Marketing
  • 21:07 Scaling the Agency and Delegation Challenges
  • 23:58 Creating a Positive Remote Work Culture
  • 27:05 Sales and Business Development Insights
  • 30:04 Conclusion and Future Opportunities

Nikki Lindgren:
Linkedin - https://www.linkedin.com/in/nikkilindgren/
Pennock - https://www.pennock.co/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16588442 Sun, 09 Feb 2025 03:00:00 -0800 1861 139 full false Mastering Amazon - 138 Mastering Amazon - 138 In this episode of D2Z, host Brandon Amoroso speaks with Daniela Bolesman, CEO of Mindful Goods, about the intricacies of navigating the Amazon marketplace. Daniela shares her journey from a marketing background to establishing a niche agency focused on optimizing Amazon product listings. The conversation delves into the importance of specialization, the evolution of Amazon's ecosystem, and strategies for new brands to succeed on the platform. Daniela emphasizes the need for continuous testing and adaptation in a rapidly changing environment, as well as the significance of maintaining a focused approach to service offerings. The episode concludes with practical tips for brands looking to enhance their presence on Amazon and insights into the future of social commerce.

Here's What You'll Learn:
❗Narrowing down to a niche can lead to greater success.
❗Staying focused on your core competencies is crucial.
❗Testing creatives on Amazon is essential for optimization.
❗Brands should not rely solely on paid advertising for success.
❗Understanding SEO is key to getting found on Amazon.
❗The landscape of Amazon is constantly evolving with new tools.
❗Brands can still succeed on Amazon without a large budget.
❗Social commerce is an area Amazon is working to improve.
❗Maintaining multiple sales channels is important for stability.
❗Clear and appealing product listings drive conversions.

Timestamps:
00:00 Introduction to E-commerce and Amazon
02:57 Narrowing Down to a Niche
06:07 Staying in Your Lane: The Importance of Focus
09:02 Adapting to Changes in Amazon's Ecosystem
11:47 The Evolution of Amazon Listings
14:59 Strategies for New Brands on Amazon
17:53 Navigating Challenges in E-commerce
20:59 The Future of Social Commerce on Amazon
23:58 Final Tips for Amazon Success

Daniela Bolzmann:
Linkedin - https://www.linkedin.com/in/dbolzmann/
Mindful Goods - https://mindfulgoods.co/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode of D2Z, host Brandon Amoroso speaks with Daniela Bolesman, CEO of Mindful Goods, about the intricacies of navigating the Amazon marketplace. Daniela shares her journey from a marketing background to establishing a niche agency focused on optimizing Amazon product listings. The conversation delves into the importance of specialization, the evolution of Amazon's ecosystem, and strategies for new brands to succeed on the platform. Daniela emphasizes the need for continuous testing and adaptation in a rapidly changing environment, as well as the significance of maintaining a focused approach to service offerings. The episode concludes with practical tips for brands looking to enhance their presence on Amazon and insights into the future of social commerce.

Here's What You'll Learn:
❗Narrowing down to a niche can lead to greater success.
❗Staying focused on your core competencies is crucial.
❗Testing creatives on Amazon is essential for optimization.
❗Brands should not rely solely on paid advertising for success.
❗Understanding SEO is key to getting found on Amazon.
❗The landscape of Amazon is constantly evolving with new tools.
❗Brands can still succeed on Amazon without a large budget.
❗Social commerce is an area Amazon is working to improve.
❗Maintaining multiple sales channels is important for stability.
❗Clear and appealing product listings drive conversions.

Timestamps:
00:00 Introduction to E-commerce and Amazon
02:57 Narrowing Down to a Niche
06:07 Staying in Your Lane: The Importance of Focus
09:02 Adapting to Changes in Amazon's Ecosystem
11:47 The Evolution of Amazon Listings
14:59 Strategies for New Brands on Amazon
17:53 Navigating Challenges in E-commerce
20:59 The Future of Social Commerce on Amazon
23:58 Final Tips for Amazon Success

Daniela Bolzmann:
Linkedin - https://www.linkedin.com/in/dbolzmann/
Mindful Goods - https://mindfulgoods.co/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16548373 Sun, 02 Feb 2025 11:00:00 -0800 1574 138 full false Combating Delivery Fraud - 137 Combating Delivery Fraud - 137 Here's What You'll Learn:
❗Delivery fraud is a significant issue for e-commerce businesses.
❗Customer experience is critical; poor service can lead to lost sales.
❗High risk scores can indicate potential fraud but require careful assessment.
❗Signature requirements can help ensure package delivery and reduce theft.
❗Tools like Deliverlytics aim to change consumer behavior regarding fraud.
❗Brand integrity is at risk when companies resort to deep discounts.
❗Chargebacks should not be the primary resolution for disputes.
❗Understanding consumer behavior is essential for preventing fraud.
❗Partnerships with carriers can enhance delivery security.
❗The future of e-commerce will require innovative solutions to combat fraud.

Timestamps:
00:00 Introduction to Deliverlytics and Its Mission
06:10 Customer Experience in E-commerce
12:54 Future of Delivery Fraud Solutions
18:39 Brand Integrity and Pricing Strategies
24:50 Conclusion and Insights on Chargebacks

Bobby MacKinnon:
Linkedin - https://www.linkedin.com/in/bobby-mackinnon/
Deliveritics - https://www.deliverlitics.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Here's What You'll Learn:
❗Delivery fraud is a significant issue for e-commerce businesses.
❗Customer experience is critical; poor service can lead to lost sales.
❗High risk scores can indicate potential fraud but require careful assessment.
❗Signature requirements can help ensure package delivery and reduce theft.
❗Tools like Deliverlytics aim to change consumer behavior regarding fraud.
❗Brand integrity is at risk when companies resort to deep discounts.
❗Chargebacks should not be the primary resolution for disputes.
❗Understanding consumer behavior is essential for preventing fraud.
❗Partnerships with carriers can enhance delivery security.
❗The future of e-commerce will require innovative solutions to combat fraud.

Timestamps:
00:00 Introduction to Deliverlytics and Its Mission
06:10 Customer Experience in E-commerce
12:54 Future of Delivery Fraud Solutions
18:39 Brand Integrity and Pricing Strategies
24:50 Conclusion and Insights on Chargebacks

Bobby MacKinnon:
Linkedin - https://www.linkedin.com/in/bobby-mackinnon/
Deliveritics - https://www.deliverlitics.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16504828 Sun, 26 Jan 2025 09:00:00 -0800 1571 137 full false Geofencing Advertising - 136 Geofencing Advertising - 136 In this episode of The D2Z Podcast, Brandon Amoroso speaks with Ernesto Cullari and Barbara Wardell, co-founders of a geofencing ad agency. They discuss the innovative technology of geofencing, its applications in marketing, and how it can benefit both small and large businesses. The conversation covers the importance of educating clients about geofencing, the ethical considerations surrounding privacy, and the integration of AI in advertising. The episode concludes with insights into the future of geofencing and its potential growth in the advertising industry.

Here's what you'll learn:
❗Geofencing uses satellites to create virtual boundaries for targeted advertising.
❗Education is key in selling geofencing to clients unfamiliar with the technology.
❗A $1,000 ad spend can effectively cover a local area for geofencing campaigns.
❗Geofencing allows small businesses to compete with larger corporations.
❗Privacy is maintained through anonymization of user data in geofencing.
❗AI is being integrated into ad creation and targeting processes.
❗Geofencing can be used for both physical locations and online services.
❗The technology allows for precise targeting based on consumer intent and location.
❗Geofencing is projected to grow significantly in the coming years.
❗Agencies should embrace geofencing to enhance their advertising strategies.

Timestamps:
00:00 Introduction to Geofencing and Its Founders
05:59 Educating Clients on Geofencing
12:08 Targeting and Retargeting with Geofencing
18:05 The Future of Geofencing and AI Integration
24:02 Conclusion and Resources

Cullari & Wardell
Linkedin - https://www.linkedin.com/in/ernestocullari/
Website - https://cwadagency.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode of The D2Z Podcast, Brandon Amoroso speaks with Ernesto Cullari and Barbara Wardell, co-founders of a geofencing ad agency. They discuss the innovative technology of geofencing, its applications in marketing, and how it can benefit both small and large businesses. The conversation covers the importance of educating clients about geofencing, the ethical considerations surrounding privacy, and the integration of AI in advertising. The episode concludes with insights into the future of geofencing and its potential growth in the advertising industry.

Here's what you'll learn:
❗Geofencing uses satellites to create virtual boundaries for targeted advertising.
❗Education is key in selling geofencing to clients unfamiliar with the technology.
❗A $1,000 ad spend can effectively cover a local area for geofencing campaigns.
❗Geofencing allows small businesses to compete with larger corporations.
❗Privacy is maintained through anonymization of user data in geofencing.
❗AI is being integrated into ad creation and targeting processes.
❗Geofencing can be used for both physical locations and online services.
❗The technology allows for precise targeting based on consumer intent and location.
❗Geofencing is projected to grow significantly in the coming years.
❗Agencies should embrace geofencing to enhance their advertising strategies.

Timestamps:
00:00 Introduction to Geofencing and Its Founders
05:59 Educating Clients on Geofencing
12:08 Targeting and Retargeting with Geofencing
18:05 The Future of Geofencing and AI Integration
24:02 Conclusion and Resources

Cullari & Wardell
Linkedin - https://www.linkedin.com/in/ernestocullari/
Website - https://cwadagency.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16463344 Sun, 19 Jan 2025 08:00:00 -0800 1630 full false Incorporating AI into your Product - 135 Incorporating AI into your Product - 135 Ever wondered why so many tech companies struggle with legacy software while others seem to effortlessly leap ahead with user-centric designs? Join us as we learn from Makoto Kern, the founder of IIIMPACT, who shares his remarkable journey from electrical engineering to spearheading a digital design agency that's transforming the way companies think about their products. Mikado uncovers the secrets to tackling tech debt while focusing on the three crucial Ps—product, people, and process—to enhance user experience and gain a competitive edge, even with fewer features.

Discover how artificial intelligence is reshaping the landscape of product development and user experience. Mikado sheds light on the art of integrating AI thoughtfully, highlighting real-world success stories where AI addresses genuine user needs rather than just being a flashy add-on. From streamlining job application processes to revolutionizing customer service, AI's potential is vast. Mikado explains how automating repetitive tasks can free up experts for more meaningful work, championing operational efficiency and elevating the user experience in the process.

Navigating the corporate world isn't easy, especially when it comes to balancing innovation with stagnation. Through fascinating examples of companies like SpaceX and Tesla, we explore how continuous improvement can stave off stagnation, even in economic downturns. Mikado also shares insights into the delicate dance of managing team and client relationships, emphasizing the importance of putting the team first to build long-term success. Addressing challenges of remote work and the crucial role of communication, Mikado provides valuable lessons on leading a cohesive team while fostering strong, enduring client connections.

Here's what you'll learn:
❗ The three P's for a successful company are product, people, and process.
❗ Legacy tech companies often struggle with tech debt and maintaining outdated products.
❗ User-centric design focuses on the user's goals and pain points, rather than just features.
❗ AI can enhance user experience but should be implemented thoughtfully.
❗ Innovation should be a continuous effort, even during recessionary periods.
❗ Team dynamics are crucial; putting the team first leads to better client relationships.
❗ Soft skills often outweigh hard skills in long-term success.
❗ Ego can hinder progress; leaders must remain open to feedback.
❗ Companies should embrace testing and experimentation to drive improvement.
❗ Empathy is essential in understanding team and client needs.

Timestamps:
00:00 Introduction to Impact and Software Development
05:49 User-Centric vs Feature-Centric Design
10:49 The Role of AI in Modern Software Development
19:24 The Importance of Team Dynamics
30:50 Ego and Motivation in Leadership

Makoto Kern
Linkedin - https://www.linkedin.com/in/productuxdesigner/
Website - https://www.iiimpact.io/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Ever wondered why so many tech companies struggle with legacy software while others seem to effortlessly leap ahead with user-centric designs? Join us as we learn from Makoto Kern, the founder of IIIMPACT, who shares his remarkable journey from electrical engineering to spearheading a digital design agency that's transforming the way companies think about their products. Mikado uncovers the secrets to tackling tech debt while focusing on the three crucial Ps—product, people, and process—to enhance user experience and gain a competitive edge, even with fewer features.

Discover how artificial intelligence is reshaping the landscape of product development and user experience. Mikado sheds light on the art of integrating AI thoughtfully, highlighting real-world success stories where AI addresses genuine user needs rather than just being a flashy add-on. From streamlining job application processes to revolutionizing customer service, AI's potential is vast. Mikado explains how automating repetitive tasks can free up experts for more meaningful work, championing operational efficiency and elevating the user experience in the process.

Navigating the corporate world isn't easy, especially when it comes to balancing innovation with stagnation. Through fascinating examples of companies like SpaceX and Tesla, we explore how continuous improvement can stave off stagnation, even in economic downturns. Mikado also shares insights into the delicate dance of managing team and client relationships, emphasizing the importance of putting the team first to build long-term success. Addressing challenges of remote work and the crucial role of communication, Mikado provides valuable lessons on leading a cohesive team while fostering strong, enduring client connections.

Here's what you'll learn:
❗ The three P's for a successful company are product, people, and process.
❗ Legacy tech companies often struggle with tech debt and maintaining outdated products.
❗ User-centric design focuses on the user's goals and pain points, rather than just features.
❗ AI can enhance user experience but should be implemented thoughtfully.
❗ Innovation should be a continuous effort, even during recessionary periods.
❗ Team dynamics are crucial; putting the team first leads to better client relationships.
❗ Soft skills often outweigh hard skills in long-term success.
❗ Ego can hinder progress; leaders must remain open to feedback.
❗ Companies should embrace testing and experimentation to drive improvement.
❗ Empathy is essential in understanding team and client needs.

Timestamps:
00:00 Introduction to Impact and Software Development
05:49 User-Centric vs Feature-Centric Design
10:49 The Role of AI in Modern Software Development
19:24 The Importance of Team Dynamics
30:50 Ego and Motivation in Leadership

Makoto Kern
Linkedin - https://www.linkedin.com/in/productuxdesigner/
Website - https://www.iiimpact.io/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16302586 Wed, 18 Dec 2024 16:00:00 -0800 2059 135 full false Finding Meaning Beyond Financial Success - 134 Finding Meaning Beyond Financial Success - 134 Discover the incredible journey of Anders Insett, a Norwegian-born keynote speaker, author, and former elite athlete, whose diverse career path spans from tech-savvy entrepreneurship to global philosophy discussions. Anders shares how his early curiosity in technology and his experience as a semi-professional Olympic handball player paved the way for a career that now bridges business and philosophical thinking. Learn how his insights into the popularity of European sports like handball in the U.S. and the influence of global sports icons have shaped local sports culture.

Join us as we explore the philosophy of progress and success with Anders, who believes that true fulfillment comes from focusing on the process rather than the outcome. He shares how intrinsic motivation and a love for learning contribute to the surprising success of Norwegian athletes across various sports. Discover his perspective on reframing goals, finding happiness in small, incremental progress, and eliminating inefficiencies to concentrate on what truly matters in life.

We also venture into the future landscape of innovation and education, examining the evolution of breakthroughs from AI and quantum technology to scientific advancements emerging from the corporate world. Anders and I discuss how these shifts impact the balance between academia and industry, emphasizing the need for education systems to adapt to the modern job market. With an increasing focus on generalist skills, critical thinking, and soft skills, this episode offers a compelling look at how to navigate a rapidly changing world with vitality and insight.

Here's what you'll learn:

❗ Success is often defined by external metrics, but true fulfillment comes from within.

❗ The journey of entrepreneurship is about progress, not just outcomes.

❗ In a rapidly changing world, learning how to think is more important than what to think.

❗ AI and technology are reshaping the landscape of education and business.

❗ The process of building is often more rewarding than the end result.

❗ Organizations should focus on activating human potential rather than punishing mistakes.

❗ Innovation today often involves optimizing existing ideas rather than creating entirely new ones.

❗ The future will see radical breakthroughs in science and technology driven by AI.

❗ A culture of performance is essential for organizational success.

❗ Understanding the underlying problems is key to finding effective solutions.

Timestamps:

00:00 Introduction to Anders Indset

02:37 The Journey of an Entrepreneur and Athlete

06:32 Finding Meaning Beyond Success

11:52 The Process of Building and Growth

17:17 Innovation vs. Iteration in Business

20:51 The Future of Education and Learning

32:12 The Role of AI in Shaping the Future

39:05 Activating Human Potential in Organizations

Anders Indset

Website - https://andersindset.com/

Brandon Amoroso

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Discover the incredible journey of Anders Insett, a Norwegian-born keynote speaker, author, and former elite athlete, whose diverse career path spans from tech-savvy entrepreneurship to global philosophy discussions. Anders shares how his early curiosity in technology and his experience as a semi-professional Olympic handball player paved the way for a career that now bridges business and philosophical thinking. Learn how his insights into the popularity of European sports like handball in the U.S. and the influence of global sports icons have shaped local sports culture.

Join us as we explore the philosophy of progress and success with Anders, who believes that true fulfillment comes from focusing on the process rather than the outcome. He shares how intrinsic motivation and a love for learning contribute to the surprising success of Norwegian athletes across various sports. Discover his perspective on reframing goals, finding happiness in small, incremental progress, and eliminating inefficiencies to concentrate on what truly matters in life.

We also venture into the future landscape of innovation and education, examining the evolution of breakthroughs from AI and quantum technology to scientific advancements emerging from the corporate world. Anders and I discuss how these shifts impact the balance between academia and industry, emphasizing the need for education systems to adapt to the modern job market. With an increasing focus on generalist skills, critical thinking, and soft skills, this episode offers a compelling look at how to navigate a rapidly changing world with vitality and insight.

Here's what you'll learn:

❗ Success is often defined by external metrics, but true fulfillment comes from within.

❗ The journey of entrepreneurship is about progress, not just outcomes.

❗ In a rapidly changing world, learning how to think is more important than what to think.

❗ AI and technology are reshaping the landscape of education and business.

❗ The process of building is often more rewarding than the end result.

❗ Organizations should focus on activating human potential rather than punishing mistakes.

❗ Innovation today often involves optimizing existing ideas rather than creating entirely new ones.

❗ The future will see radical breakthroughs in science and technology driven by AI.

❗ A culture of performance is essential for organizational success.

❗ Understanding the underlying problems is key to finding effective solutions.

Timestamps:

00:00 Introduction to Anders Indset

02:37 The Journey of an Entrepreneur and Athlete

06:32 Finding Meaning Beyond Success

11:52 The Process of Building and Growth

17:17 Innovation vs. Iteration in Business

20:51 The Future of Education and Learning

32:12 The Role of AI in Shaping the Future

39:05 Activating Human Potential in Organizations

Anders Indset

Website - https://andersindset.com/

Brandon Amoroso

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16282007 Sun, 15 Dec 2024 09:00:00 -0800 2667 134 full false The Evolution of Video Production with AI - 133 The Evolution of Video Production with AI - 133 What if you could transform your entire video production process with just your smartphone and the power of AI? That's exactly what Amer Tedayon, the innovative founder and CEO of LusaHub, is bringing to businesses worldwide. In this episode, we explore Amer's fascinating career journey from computer science and filmmaking to revolutionizing corporate video production. Discover how LusaHub empowers businesses with tight budgets and time constraints to create fast, high-quality video content. Amer shares his insights on the importance of aligning with the right investors and team members, and how these choices impact the success of any venture.

Join us as we delve into the challenges of building a thriving remote company culture, particularly in an ever-evolving industry like AI. Amer offers strategies on fostering community among geographically dispersed teams through creative tools and how empowering employees can lead to organizational growth. We also discuss the strategic shift at LusaHub towards scaling sales operations and the role of AI in enhancing efficiency, leading to the development of the new Creative Copilot feature. This episode is packed with valuable lessons for entrepreneurs and business leaders looking to navigate the complexities of remote work and technological innovation.

Here's what you'll learn:
💰 Identifying the right market segment is crucial for startup success.
❗ Lucihub democratizes video production by enabling clients to film on smartphones.
🚀 Building a remote culture requires intentional engagement and communication.
💼 Empowering team members to make decisions fosters a proactive work environment.
🚀 Hiring the right people is essential for scaling a startup effectively.
🤖 AI tools can significantly enhance video production and marketing efficiency, but the balance between AI and human creativity is vital in video production.
📈 Sales strategies must adapt to the evolving landscape of technology and consumer needs.

Timestamps:
00:00 Introduction to the Gen Z Mindset and AI in Video Production
02:31 Amer's Journey: From Software to Filmmaking
05:30 The Evolution of Video Production: Democratizing Access
09:01 Building a Remote Culture: Challenges and Strategies
11:31 Empowering Teams: Decision-Making and Leadership
14:51 Hiring Strategies: Scaling a Startup
18:08 Leveraging AI for Sales and Marketing Efficiency
22:11 The Future of Video Production: AI and Human Collaboration

Amer Tadayon
LinkedIn - https://www.linkedin.com/in/amertadayon/
Lucihub - https://lucihub.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> What if you could transform your entire video production process with just your smartphone and the power of AI? That's exactly what Amer Tedayon, the innovative founder and CEO of LusaHub, is bringing to businesses worldwide. In this episode, we explore Amer's fascinating career journey from computer science and filmmaking to revolutionizing corporate video production. Discover how LusaHub empowers businesses with tight budgets and time constraints to create fast, high-quality video content. Amer shares his insights on the importance of aligning with the right investors and team members, and how these choices impact the success of any venture.

Join us as we delve into the challenges of building a thriving remote company culture, particularly in an ever-evolving industry like AI. Amer offers strategies on fostering community among geographically dispersed teams through creative tools and how empowering employees can lead to organizational growth. We also discuss the strategic shift at LusaHub towards scaling sales operations and the role of AI in enhancing efficiency, leading to the development of the new Creative Copilot feature. This episode is packed with valuable lessons for entrepreneurs and business leaders looking to navigate the complexities of remote work and technological innovation.

Here's what you'll learn:
💰 Identifying the right market segment is crucial for startup success.
❗ Lucihub democratizes video production by enabling clients to film on smartphones.
🚀 Building a remote culture requires intentional engagement and communication.
💼 Empowering team members to make decisions fosters a proactive work environment.
🚀 Hiring the right people is essential for scaling a startup effectively.
🤖 AI tools can significantly enhance video production and marketing efficiency, but the balance between AI and human creativity is vital in video production.
📈 Sales strategies must adapt to the evolving landscape of technology and consumer needs.

Timestamps:
00:00 Introduction to the Gen Z Mindset and AI in Video Production
02:31 Amer's Journey: From Software to Filmmaking
05:30 The Evolution of Video Production: Democratizing Access
09:01 Building a Remote Culture: Challenges and Strategies
11:31 Empowering Teams: Decision-Making and Leadership
14:51 Hiring Strategies: Scaling a Startup
18:08 Leveraging AI for Sales and Marketing Efficiency
22:11 The Future of Video Production: AI and Human Collaboration

Amer Tadayon
LinkedIn - https://www.linkedin.com/in/amertadayon/
Lucihub - https://lucihub.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16222964 Wed, 04 Dec 2024 12:00:00 -0800 1546 133 full false The Evolution of Amazon Advertising with AI - 132 The Evolution of Amazon Advertising with AI - 132 What inspires a PhD graduate from Cambridge with a passion for autonomous vehicles and Formula 1 to revolutionize Amazon advertising? Sit down with Julian Timings, the ingenious mind behind Altron AI, as he shares his journey from racing circuits to crafting cutting-edge SaaS solutions for Amazon sellers. Julian's unique blend of technical prowess and entrepreneurial spirit led him to tackle the very pain points he faced in his eco-friendly homeware business. Discover how his firsthand experiences with the complexities of Amazon advertising propelled him to develop a tool that not only automates ad solutions but also transforms the game for solopreneurs and small businesses.

As we navigate this insightful conversation, Julian sheds light on the dynamic landscape of Amazon advertising in Europe, revealing strategies to leverage Amazon’s ecosystem for higher conversion rates while addressing regional challenges like the GPSR regulations. Hear his thoughts on channeling Shopify traffic to Amazon, a tactic that promises improved conversions yet demands careful consideration. With eyes set on the future, Julian is thrilled about the potential of AI-driven account management systems to maximize ad spend. This episode is a treasure trove of strategies and insights for Amazon sellers eager to stay ahead in a rapidly changing marketplace.

Here's what you'll learn:
🤖 Automation and AI are transforming the advertising landscape on Amazon.
💼 Successful brands on Amazon must have competitive products and manage cash flow effectively.
❗ There are still opportunities in less saturated product categories.
💰 Return on ad spend is generally stronger on Amazon compared to other platforms.
📈 AI can enhance the efficiency of ad management and customer interaction.
📦 Diversification of sales channels is crucial for long-term success.
🚀 Balancing software and service offerings is key to meeting customer needs.

Timestamps:
00:00 Introduction to E-commerce and AI
06:12 The Evolution of Amazon Advertising
17:00 Future Trends and Challenges in E-commerce

Julian Timings
LinkedIn - https://www.linkedin.com/in/juliantimings/
Autron AI - https://autron.ai/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> What inspires a PhD graduate from Cambridge with a passion for autonomous vehicles and Formula 1 to revolutionize Amazon advertising? Sit down with Julian Timings, the ingenious mind behind Altron AI, as he shares his journey from racing circuits to crafting cutting-edge SaaS solutions for Amazon sellers. Julian's unique blend of technical prowess and entrepreneurial spirit led him to tackle the very pain points he faced in his eco-friendly homeware business. Discover how his firsthand experiences with the complexities of Amazon advertising propelled him to develop a tool that not only automates ad solutions but also transforms the game for solopreneurs and small businesses.

As we navigate this insightful conversation, Julian sheds light on the dynamic landscape of Amazon advertising in Europe, revealing strategies to leverage Amazon’s ecosystem for higher conversion rates while addressing regional challenges like the GPSR regulations. Hear his thoughts on channeling Shopify traffic to Amazon, a tactic that promises improved conversions yet demands careful consideration. With eyes set on the future, Julian is thrilled about the potential of AI-driven account management systems to maximize ad spend. This episode is a treasure trove of strategies and insights for Amazon sellers eager to stay ahead in a rapidly changing marketplace.

Here's what you'll learn:
🤖 Automation and AI are transforming the advertising landscape on Amazon.
💼 Successful brands on Amazon must have competitive products and manage cash flow effectively.
❗ There are still opportunities in less saturated product categories.
💰 Return on ad spend is generally stronger on Amazon compared to other platforms.
📈 AI can enhance the efficiency of ad management and customer interaction.
📦 Diversification of sales channels is crucial for long-term success.
🚀 Balancing software and service offerings is key to meeting customer needs.

Timestamps:
00:00 Introduction to E-commerce and AI
06:12 The Evolution of Amazon Advertising
17:00 Future Trends and Challenges in E-commerce

Julian Timings
LinkedIn - https://www.linkedin.com/in/juliantimings/
Autron AI - https://autron.ai/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16185375 Wed, 27 Nov 2024 10:00:00 -0800 1457 132 full false Creating a Disney Level of Customer Service - 131 Creating a Disney Level of Customer Service - 131 Discover the secrets behind creating unforgettable customer experiences with Vance Morris, a seasoned expert in customer service and marketing strategy. From his humble beginnings on a newspaper route to mastering the art of service excellence at the Walt Disney Company, Vance unveils how these formative experiences have shaped his philosophy on premium customer service. We promise you'll uncover actionable insights on the importance of leadership buy-in and why viewing customer service as a core business approach, rather than just a department, is crucial for success. Vance passionately argues that every team member plays a role in delivering that Disney-like service magic, no matter the size of the business.

Listen in as we explore the fascinating shift in marketing strategies from the traditional corporate mold to a more engaging, personality-driven approach. Drawing inspiration from companies like Duolingo and Taco Bell, Vance highlights the power of storytelling and brand personality, even in seemingly mundane industries like dentistry. Learn about the balance between process adherence and flexibility, taking cues from Disney’s innovative "plussing" method. In today's competitive landscape, customer retention is key, and Vance shares his expert strategies for keeping your business top-of-mind through consistent communication. Don’t miss out on his personal anecdotes and free resources available to enhance your service strategy at deliverservicenow.com.

Here's what you'll learn:
📦 Customer service should be a method of doing business, not just a department.
💼 Owner involvement is crucial for successful customer service initiatives.
💸 People prefer to do business with individuals rather than faceless companies.
📈 Documenting processes can significantly increase a business's value and help maintain service quality.
💰 Retaining existing customers is more cost-effective than acquiring new ones.
🤖 Technology, especially CRM systems, is essential for managing customer relationships, and consistent communication keeps businesses top of mind for customers.
🚀 Customer experience is a key differentiator in a commoditized market.

Timestamps:
00:00 Introduction to Customer Experience and Business Growth
06:42 Strategies for Enhancing Customer Service
12:56 Maintaining Service Quality in Growing Businesses
22:34 The Value of Customer Retention and Communication

Vance Morris
LinkedIn - https://www.linkedin.com/in/vancemorris/
Deliver Service Now - https://yes.deliverservicenow.com/dsninstitute

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Discover the secrets behind creating unforgettable customer experiences with Vance Morris, a seasoned expert in customer service and marketing strategy. From his humble beginnings on a newspaper route to mastering the art of service excellence at the Walt Disney Company, Vance unveils how these formative experiences have shaped his philosophy on premium customer service. We promise you'll uncover actionable insights on the importance of leadership buy-in and why viewing customer service as a core business approach, rather than just a department, is crucial for success. Vance passionately argues that every team member plays a role in delivering that Disney-like service magic, no matter the size of the business.

Listen in as we explore the fascinating shift in marketing strategies from the traditional corporate mold to a more engaging, personality-driven approach. Drawing inspiration from companies like Duolingo and Taco Bell, Vance highlights the power of storytelling and brand personality, even in seemingly mundane industries like dentistry. Learn about the balance between process adherence and flexibility, taking cues from Disney’s innovative "plussing" method. In today's competitive landscape, customer retention is key, and Vance shares his expert strategies for keeping your business top-of-mind through consistent communication. Don’t miss out on his personal anecdotes and free resources available to enhance your service strategy at deliverservicenow.com.

Here's what you'll learn:
📦 Customer service should be a method of doing business, not just a department.
💼 Owner involvement is crucial for successful customer service initiatives.
💸 People prefer to do business with individuals rather than faceless companies.
📈 Documenting processes can significantly increase a business's value and help maintain service quality.
💰 Retaining existing customers is more cost-effective than acquiring new ones.
🤖 Technology, especially CRM systems, is essential for managing customer relationships, and consistent communication keeps businesses top of mind for customers.
🚀 Customer experience is a key differentiator in a commoditized market.

Timestamps:
00:00 Introduction to Customer Experience and Business Growth
06:42 Strategies for Enhancing Customer Service
12:56 Maintaining Service Quality in Growing Businesses
22:34 The Value of Customer Retention and Communication

Vance Morris
LinkedIn - https://www.linkedin.com/in/vancemorris/
Deliver Service Now - https://yes.deliverservicenow.com/dsninstitute

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16126890 Wed, 20 Nov 2024 07:00:00 -0800 1462 131 full false AI Pricing Optimization to Increase Conversion & Profits - 130 AI Pricing Optimization to Increase Conversion & Profits - 130 In this episode of The D2Z Podcast, Brandon Amoroso interviews Noam Szpiro, co-founder and CEO of Monocle, an AI-powered incentive platform for e-commerce brands.

What if you could revolutionize your e-commerce brand's promotional strategy with the power of AI? Join us as we uncover the secrets behind Monocle's groundbreaking incentive platform with Noam Sphero, the visionary co-founder and CEO. From his beginnings in the Israeli Navy to his pivotal role in Silicon Valley, Noam's journey is nothing short of inspiring. At Lyft and Instacart, he discovered the art of optimizing promotions through machine learning and causal inference. Now, he's focused on helping e-commerce brands grow sustainably, ditching traditional discount methods for AI-driven incentives that preserve brand integrity.

Prepare to have your perspective on e-commerce promotions challenged and transformed. Noam shares how Monocle is educating brands to rethink their promotional spending, offering smarter alternatives that integrate seamlessly with existing platforms like Klaviyo. We delve into the strategic decision to specialize in a niche, addressing specific pain points before considering broader expansions. This approach not only meets immediate needs but also positions Monocle as a leader in AI-driven promotional optimization. Tune in for insights that could redefine your approach to e-commerce marketing and set your brand on a path to sustainable growth.

Here's what you'll learn:
📈 Understanding customer behavior is crucial for effective promotions.
💰 Promotions can significantly drive customer engagement and retention.
📦 It's important to validate business ideas before launching.
💸 E-commerce brands often lack awareness of their promotional spending.
🚀 Future expansion should focus on comprehensive promotional solutions.
💼 Finding the right co-founder can impact business dynamics.
🤖 Integrating with existing tools can ease customer onboarding.

Timestamps:
00:00 Introduction to AI-Powered Incentives
02:31 Noam's Journey: From Ride-Sharing to E-Commerce
05:59 Understanding Promotions and Customer Behavior
10:10 Building Monocle: Lessons from Previous Ventures
14:05 Navigating the E-Commerce Landscape
18:06 Customer Education and Market Fit
22:01 Future Expansion and Integration Strategies

Noam Szpiro:
LinkedIn - https://www.linkedin.com/in/noamszpiro/
Monocle - https://usemonocle.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode of The D2Z Podcast, Brandon Amoroso interviews Noam Szpiro, co-founder and CEO of Monocle, an AI-powered incentive platform for e-commerce brands.

What if you could revolutionize your e-commerce brand's promotional strategy with the power of AI? Join us as we uncover the secrets behind Monocle's groundbreaking incentive platform with Noam Sphero, the visionary co-founder and CEO. From his beginnings in the Israeli Navy to his pivotal role in Silicon Valley, Noam's journey is nothing short of inspiring. At Lyft and Instacart, he discovered the art of optimizing promotions through machine learning and causal inference. Now, he's focused on helping e-commerce brands grow sustainably, ditching traditional discount methods for AI-driven incentives that preserve brand integrity.

Prepare to have your perspective on e-commerce promotions challenged and transformed. Noam shares how Monocle is educating brands to rethink their promotional spending, offering smarter alternatives that integrate seamlessly with existing platforms like Klaviyo. We delve into the strategic decision to specialize in a niche, addressing specific pain points before considering broader expansions. This approach not only meets immediate needs but also positions Monocle as a leader in AI-driven promotional optimization. Tune in for insights that could redefine your approach to e-commerce marketing and set your brand on a path to sustainable growth.

Here's what you'll learn:
📈 Understanding customer behavior is crucial for effective promotions.
💰 Promotions can significantly drive customer engagement and retention.
📦 It's important to validate business ideas before launching.
💸 E-commerce brands often lack awareness of their promotional spending.
🚀 Future expansion should focus on comprehensive promotional solutions.
💼 Finding the right co-founder can impact business dynamics.
🤖 Integrating with existing tools can ease customer onboarding.

Timestamps:
00:00 Introduction to AI-Powered Incentives
02:31 Noam's Journey: From Ride-Sharing to E-Commerce
05:59 Understanding Promotions and Customer Behavior
10:10 Building Monocle: Lessons from Previous Ventures
14:05 Navigating the E-Commerce Landscape
18:06 Customer Education and Market Fit
22:01 Future Expansion and Integration Strategies

Noam Szpiro:
LinkedIn - https://www.linkedin.com/in/noamszpiro/
Monocle - https://usemonocle.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16107352 Thu, 14 Nov 2024 10:00:00 -0800 1541 full false Building a Vertically Integrated Billion-Dollar Company with David Heacock - 129 Building a Vertically Integrated Billion-Dollar Company with David Heacock - 129 Ever wondered how a Wall Street options trader could successfully pivot to leading a $250 million air filter empire? Our special guest, David Hecox, the visionary founder and CEO of FilterBuy, shares his incredible journey, revealing the strategic decisions that propelled his direct-to-consumer indoor air quality business to new heights. Discover why David chose to focus on air filters and how manufacturing them competitively in the U.S. helped him outsmart import rivals. With insights into FilterBuy's vertically integrated production model, David opens up about leveraging major marketplaces like Amazon for distribution and the innovative marketing strategies that keep his brand top-of-mind.

Growing and scaling a company requires more than just a great product; it demands a clear competitive advantage. In our conversation, David unpacks the nuances of capturing demand at scale through intent-based marketing and how FilterBuy's structure enables them to excel across platforms like Google and Amazon. The discussion shines a light on the challenges of attributing marketing successes in an omni-channel landscape and the critical role of data-driven decision-making tools like Amazon QuickSight. Moreover, David shares the importance and hurdles of running a subscription program in the air filter market, providing listeners with a treasure trove of lessons learned along his entrepreneurial path.

David also dives into navigating the modern workforce landscape post-COVID, balancing remote and in-person roles. With a vast manufacturing workforce, he emphasizes the need for physical presence, while his corporate team thrives remotely, maintained through strategic in-person gatherings. We explore the symbiosis of technology and business strategy, weighing proprietary systems against third-party tools to optimize operations, not forgetting the potential of AI in shaping competitive moats. Wrapping up, David champions transparency and growth, passionately discussing his mission to build an authentic, purpose-driven company, and the inspiration he hopes to offer to fellow entrepreneurs through his candid sharing of business highs and lows.

Here's what you'll learn:
📈 Transitioning from Wall Street to entrepreneurship at 29.
💰 Vertical Integration - Filterbuy manufactures in Alabama.
📦 The air filter market is logistically complex, providing a competitive edge.
💸 Marketing spend is primarily focused on intent-based strategies.
🚀 Scaling requires hiring experienced leaders in key roles.
💼 Remote work has become a significant part of the corporate structure.
🤖 A hybrid technology stack is essential for operational efficiency. AI is expected to revolutionize custom-built solutions in business.

Timestamps:
00:00 Introduction to Entrepreneurship and Air Quality
02:57 The Journey from Wall Street to Filterbuy
06:13 Understanding the Air Filter Market
09:11 Marketing Strategies for Direct-to-Consumer Brands
12:09 Subscription Models in E-commerce
15:00 Scaling the Business and Team Dynamics
17:47 Navigating Challenges in Manufacturing
20:51 Remote Work and Company Culture
23:49 Technology Stack: Build vs. Buy
27:07 The Future of AI in Business
30:09 Long-term Vision and Personal Motivation

David Heacock:
LinkedIn - https://www.linkedin.com/in/davidfilterbuy/
Website - https://davidheacock.com/
Filterbuy - https://filterbuy.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Ever wondered how a Wall Street options trader could successfully pivot to leading a $250 million air filter empire? Our special guest, David Hecox, the visionary founder and CEO of FilterBuy, shares his incredible journey, revealing the strategic decisions that propelled his direct-to-consumer indoor air quality business to new heights. Discover why David chose to focus on air filters and how manufacturing them competitively in the U.S. helped him outsmart import rivals. With insights into FilterBuy's vertically integrated production model, David opens up about leveraging major marketplaces like Amazon for distribution and the innovative marketing strategies that keep his brand top-of-mind.

Growing and scaling a company requires more than just a great product; it demands a clear competitive advantage. In our conversation, David unpacks the nuances of capturing demand at scale through intent-based marketing and how FilterBuy's structure enables them to excel across platforms like Google and Amazon. The discussion shines a light on the challenges of attributing marketing successes in an omni-channel landscape and the critical role of data-driven decision-making tools like Amazon QuickSight. Moreover, David shares the importance and hurdles of running a subscription program in the air filter market, providing listeners with a treasure trove of lessons learned along his entrepreneurial path.

David also dives into navigating the modern workforce landscape post-COVID, balancing remote and in-person roles. With a vast manufacturing workforce, he emphasizes the need for physical presence, while his corporate team thrives remotely, maintained through strategic in-person gatherings. We explore the symbiosis of technology and business strategy, weighing proprietary systems against third-party tools to optimize operations, not forgetting the potential of AI in shaping competitive moats. Wrapping up, David champions transparency and growth, passionately discussing his mission to build an authentic, purpose-driven company, and the inspiration he hopes to offer to fellow entrepreneurs through his candid sharing of business highs and lows.

Here's what you'll learn:
📈 Transitioning from Wall Street to entrepreneurship at 29.
💰 Vertical Integration - Filterbuy manufactures in Alabama.
📦 The air filter market is logistically complex, providing a competitive edge.
💸 Marketing spend is primarily focused on intent-based strategies.
🚀 Scaling requires hiring experienced leaders in key roles.
💼 Remote work has become a significant part of the corporate structure.
🤖 A hybrid technology stack is essential for operational efficiency. AI is expected to revolutionize custom-built solutions in business.

Timestamps:
00:00 Introduction to Entrepreneurship and Air Quality
02:57 The Journey from Wall Street to Filterbuy
06:13 Understanding the Air Filter Market
09:11 Marketing Strategies for Direct-to-Consumer Brands
12:09 Subscription Models in E-commerce
15:00 Scaling the Business and Team Dynamics
17:47 Navigating Challenges in Manufacturing
20:51 Remote Work and Company Culture
23:49 Technology Stack: Build vs. Buy
27:07 The Future of AI in Business
30:09 Long-term Vision and Personal Motivation

David Heacock:
LinkedIn - https://www.linkedin.com/in/davidfilterbuy/
Website - https://davidheacock.com/
Filterbuy - https://filterbuy.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16059330 Wed, 06 Nov 2024 09:00:00 -0800 2423 129 full false The Future of Ecommerce Marketplaces with Mike Danford - 128 The Future of Ecommerce Marketplaces with Mike Danford - 128 In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Mike Danford, CSO at Adverio, about the evolving landscape of online marketplaces, particularly focusing on Amazon, Walmart, and Target. They discuss the competitive nature of paid media, the importance of strategic brand presence across multiple platforms, and the challenges of product saturation. The conversation also touches on emerging marketplaces, dynamic pricing strategies, and the technological solutions available to help brands navigate these complexities. Mike shares insights on how brands can optimize their presence and performance in the ever-changing e-commerce environment.

Here's what you'll learn:
🛍️ The marketplace landscape has become increasingly competitive post-pandemic.
❤️ Understanding the nuances of each marketplace is crucial for success.
💸 Dynamic pricing strategies are essential for maintaining competitiveness.
🚀 Emerging marketplaces are gaining traction and should not be overlooked.
🤖 Technological solutions can help brands manage pricing and inventory effectively.
🤝 Collaboration with marketplace representatives can help resolve issues efficiently.

Timestamps:
00:00 Introduction to Marketplace Dynamics
02:55 Evolution of Marketplaces: Pre and Post-Pandemic
05:59 Navigating Multiple Marketplaces: Amazon, Walmart, and Target
08:47 Strategic Considerations for Brand Presence
12:07 Product Categories and Market Saturation
14:49 Emerging Marketplaces and Trends
17:50 Dynamic Pricing and Promotional Strategies
21:02 Technological Solutions for Marketplace Challenges
23:58 Conclusion and Resources

Mike Danford:

LinkedIn - https://www.linkedin.com/in/danfordmike/

Adverio - https://www.linkedin.com/company/adverio/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Mike Danford, CSO at Adverio, about the evolving landscape of online marketplaces, particularly focusing on Amazon, Walmart, and Target. They discuss the competitive nature of paid media, the importance of strategic brand presence across multiple platforms, and the challenges of product saturation. The conversation also touches on emerging marketplaces, dynamic pricing strategies, and the technological solutions available to help brands navigate these complexities. Mike shares insights on how brands can optimize their presence and performance in the ever-changing e-commerce environment.

Here's what you'll learn:
🛍️ The marketplace landscape has become increasingly competitive post-pandemic.
❤️ Understanding the nuances of each marketplace is crucial for success.
💸 Dynamic pricing strategies are essential for maintaining competitiveness.
🚀 Emerging marketplaces are gaining traction and should not be overlooked.
🤖 Technological solutions can help brands manage pricing and inventory effectively.
🤝 Collaboration with marketplace representatives can help resolve issues efficiently.

Timestamps:
00:00 Introduction to Marketplace Dynamics
02:55 Evolution of Marketplaces: Pre and Post-Pandemic
05:59 Navigating Multiple Marketplaces: Amazon, Walmart, and Target
08:47 Strategic Considerations for Brand Presence
12:07 Product Categories and Market Saturation
14:49 Emerging Marketplaces and Trends
17:50 Dynamic Pricing and Promotional Strategies
21:02 Technological Solutions for Marketplace Challenges
23:58 Conclusion and Resources

Mike Danford:

LinkedIn - https://www.linkedin.com/in/danfordmike/

Adverio - https://www.linkedin.com/company/adverio/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-16022836 Wed, 30 Oct 2024 16:00:00 -0700 1556 128 full false Identifying and Building a Business Around a Personal Need with Joe Chura - 127 Identifying and Building a Business Around a Personal Need with Joe Chura - 127 In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Joe Chura, founder and CEO of Go Brewing, about his journey from the automotive industry to the world of non-alcoholic beer. Joe shares insights on building a strong team, the importance of product quality, and the strategies behind their e-commerce and retail growth. He discusses the challenges and opportunities of selling on platforms like Amazon, the decision-making process for tech solutions, and innovative ways to crowdsource leads for distribution. Joe also highlights how AI is leveraged for business insights and the unique experience of their taproom. The conversation wraps up with thoughts on flavor creation and future expansion plans.

Here's what you'll learn:
🤝 Building a strong team is crucial for success.
🛍️ Product quality is the foundation of any business.
💸 E-commerce can be more profitable than retail distribution.
💰 Amazon offers a vast marketplace but comes with challenges.
🤝 Crowdsourcing leads can enhance distribution efforts.
🤖 AI can provide valuable insights from data analysis.
❤️ Understanding customer preferences is key to product development.
🔁 A unique customer experience fosters brand loyalty.
🍺 Non-alcoholic beer can be crafted with traditional brewing methods.
🚀 Expansion requires strategic planning and market analysis.

Timestamps:
00:00 From Ford to Brewing: Joe Chura's Journey
03:05 Building a Strong Team and Product Quality
06:03 E-commerce vs. Retail: The Growth Strategy
08:49 Navigating Amazon: Pros and Cons for Non-Alcoholic Beer
12:01 Building vs. Buying: Tech Solutions in the Alcohol Industry
14:58 Crowdsourcing Leads: Innovative Distribution Strategies
17:57 Leveraging AI for Business Insights
20:50 Expansion Plans: Growing Beyond 20 States
24:07 Creating Flavor: The Science Behind Non-Alcoholic Beer
26:51 Tasting Room Experience: Engaging with Customers
29:57 Final Thoughts and Future Directions

Joe Chura:

LinkedIn - https://www.linkedin.com/in/joechura/

Go Brewing - https://gobrewing.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Joe Chura, founder and CEO of Go Brewing, about his journey from the automotive industry to the world of non-alcoholic beer. Joe shares insights on building a strong team, the importance of product quality, and the strategies behind their e-commerce and retail growth. He discusses the challenges and opportunities of selling on platforms like Amazon, the decision-making process for tech solutions, and innovative ways to crowdsource leads for distribution. Joe also highlights how AI is leveraged for business insights and the unique experience of their taproom. The conversation wraps up with thoughts on flavor creation and future expansion plans.

Here's what you'll learn:
🤝 Building a strong team is crucial for success.
🛍️ Product quality is the foundation of any business.
💸 E-commerce can be more profitable than retail distribution.
💰 Amazon offers a vast marketplace but comes with challenges.
🤝 Crowdsourcing leads can enhance distribution efforts.
🤖 AI can provide valuable insights from data analysis.
❤️ Understanding customer preferences is key to product development.
🔁 A unique customer experience fosters brand loyalty.
🍺 Non-alcoholic beer can be crafted with traditional brewing methods.
🚀 Expansion requires strategic planning and market analysis.

Timestamps:
00:00 From Ford to Brewing: Joe Chura's Journey
03:05 Building a Strong Team and Product Quality
06:03 E-commerce vs. Retail: The Growth Strategy
08:49 Navigating Amazon: Pros and Cons for Non-Alcoholic Beer
12:01 Building vs. Buying: Tech Solutions in the Alcohol Industry
14:58 Crowdsourcing Leads: Innovative Distribution Strategies
17:57 Leveraging AI for Business Insights
20:50 Expansion Plans: Growing Beyond 20 States
24:07 Creating Flavor: The Science Behind Non-Alcoholic Beer
26:51 Tasting Room Experience: Engaging with Customers
29:57 Final Thoughts and Future Directions

Joe Chura:

LinkedIn - https://www.linkedin.com/in/joechura/

Go Brewing - https://gobrewing.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15976025 Wed, 23 Oct 2024 06:00:00 -0700 2119 127 full false How to Build An International Development Arm with Andy Hilliard - 126 How to Build An International Development Arm with Andy Hilliard - 126 In this episode, Brandon Amoroso speaks with Andy Hilliard, CEO of Accelerance, about the intricacies of global outsourcing and software development. They discuss the evolution of software services, common pitfalls companies face when nearshoring, and the importance of building effective client-provider relationships. Andy shares insights on choosing the right regions for outsourcing, understanding client needs, and the cost versus value of outsourcing. He emphasizes the significance of servant leadership in client relationships and provides tips for vetting software development agencies.

Here's what you'll learn:
🛑 Many companies fail in outsourcing because they try to do it themselves.
🌎 Choosing the right region for outsourcing depends on client needs and preferences.
📈 Building a strong relationship with service providers is crucial for success.
📊 Investing in a servant leadership relationship can lead to better outcomes.
🚪 Scaling teams with third-party providers can be more efficient than hiring individuals directly.
🔄 Trust but verify is essential in establishing successful partnerships.

Timestamps:
00:00 Introduction to Global Outsourcing and Software Development
02:32 The Evolution of Software Development Services
04:37 Common Pitfalls in Nearshoring
07:03 Choosing the Right Region for Outsourcing
11:22 Building Effective Client-Provider Relationships
14:43 The Cost vs. Value of Outsourcing
19:13 When to Start Outsourcing and Team Dynamics
21:15 Scaling Teams with Third-Party Providers
23:58 Tips for Vetting Software Development Agencies

Andy Hilliard
LinkedIn - https://www.linkedin.com/in/andyhilliard/
Accelerance - https://www.accelerance.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode, Brandon Amoroso speaks with Andy Hilliard, CEO of Accelerance, about the intricacies of global outsourcing and software development. They discuss the evolution of software services, common pitfalls companies face when nearshoring, and the importance of building effective client-provider relationships. Andy shares insights on choosing the right regions for outsourcing, understanding client needs, and the cost versus value of outsourcing. He emphasizes the significance of servant leadership in client relationships and provides tips for vetting software development agencies.

Here's what you'll learn:
🛑 Many companies fail in outsourcing because they try to do it themselves.
🌎 Choosing the right region for outsourcing depends on client needs and preferences.
📈 Building a strong relationship with service providers is crucial for success.
📊 Investing in a servant leadership relationship can lead to better outcomes.
🚪 Scaling teams with third-party providers can be more efficient than hiring individuals directly.
🔄 Trust but verify is essential in establishing successful partnerships.

Timestamps:
00:00 Introduction to Global Outsourcing and Software Development
02:32 The Evolution of Software Development Services
04:37 Common Pitfalls in Nearshoring
07:03 Choosing the Right Region for Outsourcing
11:22 Building Effective Client-Provider Relationships
14:43 The Cost vs. Value of Outsourcing
19:13 When to Start Outsourcing and Team Dynamics
21:15 Scaling Teams with Third-Party Providers
23:58 Tips for Vetting Software Development Agencies

Andy Hilliard
LinkedIn - https://www.linkedin.com/in/andyhilliard/
Accelerance - https://www.accelerance.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15934070 Wed, 16 Oct 2024 07:00:00 -0700 1812 126 full false What Every Entrepreneur Should Know About Closing a Business with Brendan Mahony - 125 What Every Entrepreneur Should Know About Closing a Business with Brendan Mahony - 125 In this episode of D2Z, Brandon Amoroso chats with Brendan Mahony, CEO of Sunset, about the critical yet often overlooked aspects of winding down a business. Brendan shares his journey from a Y Combinator alum to navigating business closures, offering a transparent look at the challenges and necessities of responsibly shutting down a company. This conversation sheds light on the legal, tax, and emotional intricacies involved in business dissolution, providing valuable insights for entrepreneurs at any stage.


Here's what you'll learn:

🚪 The necessary steps and considerations for shutting down a business.

📈 The differences between asset sales and stock sales in acquisitions.

🛑 Common pitfalls in the dissolution process and how to avoid them.

🔄 The emotional journey of moving on from a failed venture.

📊 Insights on managing financial liabilities and investor expectations during closure.


Timestamps

🎙️ Introduction to Brendan Mahony (00:00:00)

🛑 Discussing the Importance of Proper Business Shutdowns (00:00:33)

🎢 Brendan's Entrepreneurial Journey and Founding Sunset (00:00:51)

🤔 The Differences Between Asset Sales and Stock Sales (00:01:57)

🔍 The Role of Dissolution in Business Acquisitions (00:02:24)

🚫 Common Misconceptions and Challenges in Business Dissolution (00:03:07)

📉 Impact of Incomplete Dissolutions on Future Endeavors (00:03:42)

📊 Financial and Emotional Aspects of Closing a Business (00:04:51)

📚 Lessons from Failed Ventures and Importance of Closure (00:06:55)

🔄 The Process of Working with Sunset for Business Closure (00:27:58)

📈 Exploring Expansion and Future Directions for Sunset (00:29:34)



Brendan Mahony

LinkedIn - https://www.linkedin.com/in/brendan-mahony-72929385/

Sunset - https://www.sunsethq.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of D2Z, Brandon Amoroso chats with Brendan Mahony, CEO of Sunset, about the critical yet often overlooked aspects of winding down a business. Brendan shares his journey from a Y Combinator alum to navigating business closures, offering a transparent look at the challenges and necessities of responsibly shutting down a company. This conversation sheds light on the legal, tax, and emotional intricacies involved in business dissolution, providing valuable insights for entrepreneurs at any stage.


Here's what you'll learn:

🚪 The necessary steps and considerations for shutting down a business.

📈 The differences between asset sales and stock sales in acquisitions.

🛑 Common pitfalls in the dissolution process and how to avoid them.

🔄 The emotional journey of moving on from a failed venture.

📊 Insights on managing financial liabilities and investor expectations during closure.


Timestamps

🎙️ Introduction to Brendan Mahony (00:00:00)

🛑 Discussing the Importance of Proper Business Shutdowns (00:00:33)

🎢 Brendan's Entrepreneurial Journey and Founding Sunset (00:00:51)

🤔 The Differences Between Asset Sales and Stock Sales (00:01:57)

🔍 The Role of Dissolution in Business Acquisitions (00:02:24)

🚫 Common Misconceptions and Challenges in Business Dissolution (00:03:07)

📉 Impact of Incomplete Dissolutions on Future Endeavors (00:03:42)

📊 Financial and Emotional Aspects of Closing a Business (00:04:51)

📚 Lessons from Failed Ventures and Importance of Closure (00:06:55)

🔄 The Process of Working with Sunset for Business Closure (00:27:58)

📈 Exploring Expansion and Future Directions for Sunset (00:29:34)



Brendan Mahony

LinkedIn - https://www.linkedin.com/in/brendan-mahony-72929385/

Sunset - https://www.sunsethq.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15897144 Wed, 09 Oct 2024 07:00:00 -0700 1855 125 full false How AI is Reshaping E-commerce: Insights from Barada Sahu, CEO of Mason - 124 How AI is Reshaping E-commerce: Insights from Barada Sahu, CEO of Mason - 124 In this episode of D2Z, Brandon Amoroso chats with Barada Sahu, the innovative CEO of Mason, a company at the forefront of AI-driven shopping experiences. They delve into the transformative impact of AI on e-commerce, exploring how Mason’s technology enables highly personalized customer journeys. Barada shares his journey from engineer to entrepreneur, revealing the challenges and triumphs of crafting cutting-edge solutions tailored to today’s dynamic e-commerce landscape.


Here's what you'll learn:

🤖 AI's Role in E-commerce: Insights into AI-driven transformations in customer experiences with Barada Sahu, CEO of Mason.

🧩 Integration Challenges: Learn about the hurdles of embedding AI into existing platforms.

🎯 Importance of Personalization: Discover why tailoring customer interactions boosts retention.

🚀 Entrepreneurial Journey: Barada Sahu’s path from engineer to CEO and key takeaways.

🔮 Future AI Trends: Predictions on evolving AI trends in e-commerce.

🛠️ Tech Stack Development: Tips on building adaptable and effective tech stacks.

⚙️ Scaling Strategies: Effective approaches for business growth and market adaptation.

Barada Sahu

LinkedIn - https://www.linkedin.com/in/baradas/

Mason - https://getmason.io/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of D2Z, Brandon Amoroso chats with Barada Sahu, the innovative CEO of Mason, a company at the forefront of AI-driven shopping experiences. They delve into the transformative impact of AI on e-commerce, exploring how Mason’s technology enables highly personalized customer journeys. Barada shares his journey from engineer to entrepreneur, revealing the challenges and triumphs of crafting cutting-edge solutions tailored to today’s dynamic e-commerce landscape.


Here's what you'll learn:

🤖 AI's Role in E-commerce: Insights into AI-driven transformations in customer experiences with Barada Sahu, CEO of Mason.

🧩 Integration Challenges: Learn about the hurdles of embedding AI into existing platforms.

🎯 Importance of Personalization: Discover why tailoring customer interactions boosts retention.

🚀 Entrepreneurial Journey: Barada Sahu’s path from engineer to CEO and key takeaways.

🔮 Future AI Trends: Predictions on evolving AI trends in e-commerce.

🛠️ Tech Stack Development: Tips on building adaptable and effective tech stacks.

⚙️ Scaling Strategies: Effective approaches for business growth and market adaptation.

Barada Sahu

LinkedIn - https://www.linkedin.com/in/baradas/

Mason - https://getmason.io/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15855987 Wed, 02 Oct 2024 07:00:00 -0700 1833 1 124 full false How to Turn Service Experience Into SaaS Success with Sam Chlebowski - 123 How to Turn Service Experience Into SaaS Success with Sam Chlebowski - 123 In this episode of D2Z, join Brandon Amoroso as he dives into the world of SaaS with Sam Chlebowski, co-founder of Motion.io —a transformative client portal and project management tool tailored for agencies and service professionals. Discover the genesis of Motion.io, how it’s revolutionizing client interactions, and gain insider tips on transitioning from service-based models to product-focused enterprises.

Here's what you'll learn:

🚀 The journey from concept to execution in launching a SaaS platform.

🛠 How to identify and solve persistent industry problems with innovative software solutions.

🔄 The benefits of transitioning from a service-based model to a SaaS product.

📈 Strategies for rapid growth and scalability in the SaaS space.

🤝 The importance of team continuity and leveraging previous work experiences.

💡 Practical tips for early-stage product development and customer feedback integration.


Sam Chlebowski

LinkedIn - https://www.linkedin.com/in/sam-chlebowski-80041694/

Motion.io - https://www.motion.io/


Brandon Amoroso

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of D2Z, join Brandon Amoroso as he dives into the world of SaaS with Sam Chlebowski, co-founder of Motion.io —a transformative client portal and project management tool tailored for agencies and service professionals. Discover the genesis of Motion.io, how it’s revolutionizing client interactions, and gain insider tips on transitioning from service-based models to product-focused enterprises.

Here's what you'll learn:

🚀 The journey from concept to execution in launching a SaaS platform.

🛠 How to identify and solve persistent industry problems with innovative software solutions.

🔄 The benefits of transitioning from a service-based model to a SaaS product.

📈 Strategies for rapid growth and scalability in the SaaS space.

🤝 The importance of team continuity and leveraging previous work experiences.

💡 Practical tips for early-stage product development and customer feedback integration.


Sam Chlebowski

LinkedIn - https://www.linkedin.com/in/sam-chlebowski-80041694/

Motion.io - https://www.motion.io/


Brandon Amoroso

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15813700 Wed, 25 Sep 2024 07:00:00 -0700 1519 1 123 full false Mastering LinkedIn: Essential Strategies for Entrepreneurs with Garret Caudle - 122 Mastering LinkedIn: Essential Strategies for Entrepreneurs with Garret Caudle - 122 In this episode of D2Z, Brandon Amoroso chats with Garrett Caudle, CEO of Influent, about the transformative power of LinkedIn for B2B leaders. Discover how strategic thought leadership on LinkedIn can significantly boost business growth. Garrett shares his journey from boosting a small e-commerce agency's presence to founding a top LinkedIn agency that helps leaders turn their expertise into expansive influence.


Here's what you'll learn:

🌱 The evolution of LinkedIn as a platform for thought leadership.

🔍 How niche expertise can vastly outperform broad content on LinkedIn.

🚀 Effective strategies for leveraging LinkedIn to boost business visibility and credibility.

📈 Real-world examples of LinkedIn driving significant business growth and pipeline.

🧰 Tips for adapting content across different social platforms without losing impact.

🔄 The importance of starting your LinkedIn journey today for long-term payoff.


Garret Caudle

LinkedIn - https://www.linkedin.com/in/garretcaudle/

Influent - http://www.influent.co/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of D2Z, Brandon Amoroso chats with Garrett Caudle, CEO of Influent, about the transformative power of LinkedIn for B2B leaders. Discover how strategic thought leadership on LinkedIn can significantly boost business growth. Garrett shares his journey from boosting a small e-commerce agency's presence to founding a top LinkedIn agency that helps leaders turn their expertise into expansive influence.


Here's what you'll learn:

🌱 The evolution of LinkedIn as a platform for thought leadership.

🔍 How niche expertise can vastly outperform broad content on LinkedIn.

🚀 Effective strategies for leveraging LinkedIn to boost business visibility and credibility.

📈 Real-world examples of LinkedIn driving significant business growth and pipeline.

🧰 Tips for adapting content across different social platforms without losing impact.

🔄 The importance of starting your LinkedIn journey today for long-term payoff.


Garret Caudle

LinkedIn - https://www.linkedin.com/in/garretcaudle/

Influent - http://www.influent.co/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15773943 Wed, 18 Sep 2024 06:00:00 -0700 1366 1 122 full false How to Scale Your Brand on Amazon, Walmart and More! with Will Haire - 121 How to Scale Your Brand on Amazon, Walmart and More! with Will Haire - 121 In this episode of D2Z, join Brandon Amoroso as he chats with Will Haire, co-founder and CEO of BellaVix, a leading agency known for skyrocketing brand growth on platforms like Amazon and Walmart. With over a decade of experience in digital marketing and a deep dive into marketplace dynamics, Will shares invaluable insights on evolving e-commerce strategies, navigating platform complexities, and capitalizing on advertising innovations. Tune in to discover practical tips on expanding your brand's reach and optimizing marketplace performance, making this a must-listen for entrepreneurs aiming to make a significant impact online.


Here's what you'll learn:

🚀 How to Scale Brands on Major Marketplaces

📈 What Changes in Amazon's Platform Mean for Sellers

🔍 Why Understanding Marketplace Evolution is Crucial

🌟 How to Effectively Launch and Grow Your Brand Online

🛒 What Strategies Work Best for Customer Acquisition and Review Generation

🚧 How to Navigate and Overcome Common Marketplace Challenges


Timestamps

🌐 Will's Background and Transition from Google to Amazon (00:00:00)

📊 Evolution of Amazon and Walmart Marketplaces (00:01:40)

📈 Strategies for Brand Growth on Marketplaces (00:03:33)

🎯 Effective Customer Acquisition and Advertising Strategies (00:08:09)

💡 Navigating Amazon's Complex System (00:10:56)

📅 Preparing and Strategizing for Q4 (00:21:26)

🤝 Connecting with Will Haire and Concluding Remarks (00:24:24)


Will Haire

LinkedIn - https://www.linkedin.com/in/willhaire/

BellaVis - https://www.bellavix.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of D2Z, join Brandon Amoroso as he chats with Will Haire, co-founder and CEO of BellaVix, a leading agency known for skyrocketing brand growth on platforms like Amazon and Walmart. With over a decade of experience in digital marketing and a deep dive into marketplace dynamics, Will shares invaluable insights on evolving e-commerce strategies, navigating platform complexities, and capitalizing on advertising innovations. Tune in to discover practical tips on expanding your brand's reach and optimizing marketplace performance, making this a must-listen for entrepreneurs aiming to make a significant impact online.


Here's what you'll learn:

🚀 How to Scale Brands on Major Marketplaces

📈 What Changes in Amazon's Platform Mean for Sellers

🔍 Why Understanding Marketplace Evolution is Crucial

🌟 How to Effectively Launch and Grow Your Brand Online

🛒 What Strategies Work Best for Customer Acquisition and Review Generation

🚧 How to Navigate and Overcome Common Marketplace Challenges


Timestamps

🌐 Will's Background and Transition from Google to Amazon (00:00:00)

📊 Evolution of Amazon and Walmart Marketplaces (00:01:40)

📈 Strategies for Brand Growth on Marketplaces (00:03:33)

🎯 Effective Customer Acquisition and Advertising Strategies (00:08:09)

💡 Navigating Amazon's Complex System (00:10:56)

📅 Preparing and Strategizing for Q4 (00:21:26)

🤝 Connecting with Will Haire and Concluding Remarks (00:24:24)


Will Haire

LinkedIn - https://www.linkedin.com/in/willhaire/

BellaVis - https://www.bellavix.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15734207 Wed, 11 Sep 2024 07:00:00 -0700 1521 1 121 full false How to Build a Global Business by Solving Real Problems with Valerie Khayutin - 120 How to Build a Global Business by Solving Real Problems with Valerie Khayutin - 120 In this episode of D2Z, Brandon Amoroso sits down with Valerie Khayutin, CEO of Badesofa North America, to explore the innovative world of e-commerce. Valerie discusses her journey from launching a unique consumer product in North America to mastering the complexities of market expansion and product differentiation. Tune in for an insightful conversation about the challenges and strategies involved in introducing a novel product to a new market, navigating the intricacies of global market operations, and executing tactical maneuvers for e-commerce success.


Here's what you'll learn:

🌍 Valerie's transition from multinational corporations to spearheading a niche product in North America.

🛁 The backstory of Badesofa's flagship product and its evolution from a simple need to a market-leading innovation.

🚀 Strategies for navigating and setting up e-commerce and retail distribution in the competitive U.S. market.

📊 Effective tactics for enhancing product visibility and sales on platforms like Amazon.

🛒 Tips on bundling products to increase average order value and customer lifetime value.

📈 How to utilize real-time data to optimize marketing strategies during peak sales periods like Black Friday.

💡 The importance of agility in small business settings to capitalize on market opportunities and learn from consumer behavior quickly.


Timestamps

🎙️ Introduction to Valerie Khayutin (00:00:00)

🌐 Background of Valerie and VirusTotal's Expansion (00:00:34)

🛁 Origin of the Unique Bath Product (00:01:28)

🌍 Expansion into North America and Market Strategies (00:03:02)

🛒 E-commerce and Retail Strategies in the US (00:03:32)

🏭 Sourcing and Manufacturing Logistics (00:04:15)

💵 Market Challenges in the US vs. Germany (00:05:23)

📊 Importance of Bundling for AUV and LTV (00:06:06)

🛍️ Strategies for Encouraging Multiple Unit Purchases (00:07:55)

🎯 Customer Education and Discovery (00:09:28)

🚀 Challenges of Launching on Amazon (00:11:39)

📅 Seasonal Business Strategies and Preparing for Q4 (00:15:22)

🔄 Real-time Data Analysis during High Sales Periods (00:18:34)

📈 Benefits of Being Agile in a Small Business (00:20:53)


Valerie Khayutin

LinkedIn - https://www.linkedin.com/in/valerie-khayutin-30297123/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of D2Z, Brandon Amoroso sits down with Valerie Khayutin, CEO of Badesofa North America, to explore the innovative world of e-commerce. Valerie discusses her journey from launching a unique consumer product in North America to mastering the complexities of market expansion and product differentiation. Tune in for an insightful conversation about the challenges and strategies involved in introducing a novel product to a new market, navigating the intricacies of global market operations, and executing tactical maneuvers for e-commerce success.


Here's what you'll learn:

🌍 Valerie's transition from multinational corporations to spearheading a niche product in North America.

🛁 The backstory of Badesofa's flagship product and its evolution from a simple need to a market-leading innovation.

🚀 Strategies for navigating and setting up e-commerce and retail distribution in the competitive U.S. market.

📊 Effective tactics for enhancing product visibility and sales on platforms like Amazon.

🛒 Tips on bundling products to increase average order value and customer lifetime value.

📈 How to utilize real-time data to optimize marketing strategies during peak sales periods like Black Friday.

💡 The importance of agility in small business settings to capitalize on market opportunities and learn from consumer behavior quickly.


Timestamps

🎙️ Introduction to Valerie Khayutin (00:00:00)

🌐 Background of Valerie and VirusTotal's Expansion (00:00:34)

🛁 Origin of the Unique Bath Product (00:01:28)

🌍 Expansion into North America and Market Strategies (00:03:02)

🛒 E-commerce and Retail Strategies in the US (00:03:32)

🏭 Sourcing and Manufacturing Logistics (00:04:15)

💵 Market Challenges in the US vs. Germany (00:05:23)

📊 Importance of Bundling for AUV and LTV (00:06:06)

🛍️ Strategies for Encouraging Multiple Unit Purchases (00:07:55)

🎯 Customer Education and Discovery (00:09:28)

🚀 Challenges of Launching on Amazon (00:11:39)

📅 Seasonal Business Strategies and Preparing for Q4 (00:15:22)

🔄 Real-time Data Analysis during High Sales Periods (00:18:34)

📈 Benefits of Being Agile in a Small Business (00:20:53)


Valerie Khayutin

LinkedIn - https://www.linkedin.com/in/valerie-khayutin-30297123/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15694645 Wed, 04 Sep 2024 07:00:00 -0700 1475 1 120 full false How Customer Experience Drives Retention with Zoe Kahn How Customer Experience Drives Retention with Zoe Kahn In this episode of D2Z, Brandon Amoroso chats with Zoe Kahn, VP of Retention at Audien Hearing and Founder of Inevitable Agency. Zoe shares her unique journey from retail to e-commerce and unveils how her experiences have shaped her approach to customer retention and service. Discover the critical role of customer education, the intricacies of managing a customer experience team, and the innovative strategies employed to enhance client satisfaction and loyalty in the competitive e-commerce landscape.


Here's what you'll learn:

🛠 The transition from hands-on roles to leading a customer experience agency and the challenges involved.

🎧 Insights into Zoe's strategies for enhancing customer retention and experience in e-commerce.

📚 Importance of customer education to prevent product returns and increase satisfaction.

📈 How automations and AI are reshaping customer service and retention efforts.

🤔 The ethical considerations and strategic applications of handling negative feedback and reviews online.

🌟 Zoe's perspective on community building for older demographics and its impact on customer satisfaction and brand loyalty.

🔄 Best practices for managing customer service teams effectively, especially during peak business periods.


Mentioned resources:

Audien Hearing

Inevitable Agency

Gorgias

Chomps


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of D2Z, Brandon Amoroso chats with Zoe Kahn, VP of Retention at Audien Hearing and Founder of Inevitable Agency. Zoe shares her unique journey from retail to e-commerce and unveils how her experiences have shaped her approach to customer retention and service. Discover the critical role of customer education, the intricacies of managing a customer experience team, and the innovative strategies employed to enhance client satisfaction and loyalty in the competitive e-commerce landscape.


Here's what you'll learn:

🛠 The transition from hands-on roles to leading a customer experience agency and the challenges involved.

🎧 Insights into Zoe's strategies for enhancing customer retention and experience in e-commerce.

📚 Importance of customer education to prevent product returns and increase satisfaction.

📈 How automations and AI are reshaping customer service and retention efforts.

🤔 The ethical considerations and strategic applications of handling negative feedback and reviews online.

🌟 Zoe's perspective on community building for older demographics and its impact on customer satisfaction and brand loyalty.

🔄 Best practices for managing customer service teams effectively, especially during peak business periods.


Mentioned resources:

Audien Hearing

Inevitable Agency

Gorgias

Chomps


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15656858 Wed, 28 Aug 2024 07:00:00 -0700 2166 1 119 full false How to Master the Art of Building and Scaling DTC Brands with Bob Verlaat - 118 How to Master the Art of Building and Scaling DTC Brands with Bob Verlaat - 118 In this episode of D2Z, Brandon Amoroso converses with Bob Verlaat, the co-founder of Hears, a fashionable and innovative earplugs brand, and several successful direct-to-consumer (DTC) brands. Bob shares his journey from launching innovative products like high-quality earplugs and luxury bedding essentials to mastering the complexities of international market penetration. This episode is packed with invaluable lessons on identifying market opportunities, crafting unique product propositions, and navigating the logistical challenges of global expansion.


Here's what you'll learn:

🚀 Strategies for identifying and validating new product categories within the DTC space.

🌍 Insights into managing international fulfillment and overcoming logistical hurdles.

📈 Techniques for combating rising customer acquisition costs and optimizing ad spend across various markets.

💡 The importance of brand differentiation and creating products that solve real-world problems.

🛠️ Best practices for assembling and managing a focused team dedicated to each brand's success.

🌐 The role of digital platforms and AI in enhancing content creation and marketing efforts.


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of D2Z, Brandon Amoroso converses with Bob Verlaat, the co-founder of Hears, a fashionable and innovative earplugs brand, and several successful direct-to-consumer (DTC) brands. Bob shares his journey from launching innovative products like high-quality earplugs and luxury bedding essentials to mastering the complexities of international market penetration. This episode is packed with invaluable lessons on identifying market opportunities, crafting unique product propositions, and navigating the logistical challenges of global expansion.


Here's what you'll learn:

🚀 Strategies for identifying and validating new product categories within the DTC space.

🌍 Insights into managing international fulfillment and overcoming logistical hurdles.

📈 Techniques for combating rising customer acquisition costs and optimizing ad spend across various markets.

💡 The importance of brand differentiation and creating products that solve real-world problems.

🛠️ Best practices for assembling and managing a focused team dedicated to each brand's success.

🌐 The role of digital platforms and AI in enhancing content creation and marketing efforts.


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15618936 Wed, 21 Aug 2024 10:00:00 -0700 1883 1 118 full false The Secrets of Amazon Advertising with Elizabeth Greene - 117 The Secrets of Amazon Advertising with Elizabeth Greene - 117 In this episode of D2Z, Brandon Amoroso sits down with Elizabeth Greene, co-founder of Junglr, an Amazon agency known for its innovative advertising strategies that boost sales for Amazon sellers. From her early days as a homeschooling mother of six to spearheading a thriving agency, Elizabeth shares her journey into the world of e-commerce, detailing the trials and triumphs of advertising on Amazon.


Here's what you'll learn:

🚀 Transitioning from Home Life to Business: Discover how Elizabeth Greene transitioned from being a stay-at-home mom to launching a successful Amazon-focused agency.

📈 Strategies for Amazon Advertising: Gain insights into effective advertising strategies that enhance organic market share and drive sales.

📊 Understanding Amazon's Evolving Platform: Learn about the complexities of Amazon's advertising platform and how it's evolved to offer more control and data to sellers.

🛠 Building and Scaling an Agency: Explore the challenges and strategies involved in scaling an Amazon agency and why focusing on a niche service can lead to greater success.

🌍 Remote Team Management: Find out how Elizabeth effectively manages a remote team, ensuring productivity and satisfaction in a distributed work environment.


Timestamps

🎙️ Introduction to Elizabeth Greene (00:00:00)

👩‍👧‍👦 Elizabeth's Transition from Homeschooling to E-commerce (00:01:11)

🚀 Starting and Scaling an Amazon Business (00:01:35)

📊 Insights into Retail Arbitrage and Private Labeling (00:02:16)

🔍 Finding Gaps in the Market for Product Development (00:03:15)

📈 Understanding and Leveraging Amazon Advertising (00:04:22)

🛠 Strategies for Building and Scaling a Remote Team (00:09:27)

💼 Managing Team Roles and Retention in an Agency (00:14:43)

🌐 Effective Product Strategies on Amazon (00:27:48)

📝 Importance of Knowing Your Business Numbers (00:33:44)

🔗 How to Connect with Elizabeth and Her Agency (00:36:53)


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/


Mentioned resources

Amazon - https://www.amazon.com/

Junglr - https://www.junglr.com/

]]> In this episode of D2Z, Brandon Amoroso sits down with Elizabeth Greene, co-founder of Junglr, an Amazon agency known for its innovative advertising strategies that boost sales for Amazon sellers. From her early days as a homeschooling mother of six to spearheading a thriving agency, Elizabeth shares her journey into the world of e-commerce, detailing the trials and triumphs of advertising on Amazon.


Here's what you'll learn:

🚀 Transitioning from Home Life to Business: Discover how Elizabeth Greene transitioned from being a stay-at-home mom to launching a successful Amazon-focused agency.

📈 Strategies for Amazon Advertising: Gain insights into effective advertising strategies that enhance organic market share and drive sales.

📊 Understanding Amazon's Evolving Platform: Learn about the complexities of Amazon's advertising platform and how it's evolved to offer more control and data to sellers.

🛠 Building and Scaling an Agency: Explore the challenges and strategies involved in scaling an Amazon agency and why focusing on a niche service can lead to greater success.

🌍 Remote Team Management: Find out how Elizabeth effectively manages a remote team, ensuring productivity and satisfaction in a distributed work environment.


Timestamps

🎙️ Introduction to Elizabeth Greene (00:00:00)

👩‍👧‍👦 Elizabeth's Transition from Homeschooling to E-commerce (00:01:11)

🚀 Starting and Scaling an Amazon Business (00:01:35)

📊 Insights into Retail Arbitrage and Private Labeling (00:02:16)

🔍 Finding Gaps in the Market for Product Development (00:03:15)

📈 Understanding and Leveraging Amazon Advertising (00:04:22)

🛠 Strategies for Building and Scaling a Remote Team (00:09:27)

💼 Managing Team Roles and Retention in an Agency (00:14:43)

🌐 Effective Product Strategies on Amazon (00:27:48)

📝 Importance of Knowing Your Business Numbers (00:33:44)

🔗 How to Connect with Elizabeth and Her Agency (00:36:53)


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/


Mentioned resources

Amazon - https://www.amazon.com/

Junglr - https://www.junglr.com/

]]> Brandon Amoroso Buzzsprout-15581790 Wed, 14 Aug 2024 09:00:00 -0700 2266 1 117 full false Navigating B2B Marketing Landscapes with Nathan Yeung - 116 Navigating B2B Marketing Landscapes with Nathan Yeung - 116 In this episode of the D2Z Podcast, Brandon Amoroso sits down with Nathan Yeung, the fractional CMO at Find Your Audience, to delve into the intricacies of B2B marketing from an operational standpoint. With years of experience consulting for both startup and established companies, Nathan shares his unique journey from finance to marketing, offering a pragmatic approach to tackling the marketing challenges faced by businesses across Canada.


Here's what you'll learn:

🔄 From Finance to Marketing: Discover how Nathan's unique journey shapes his marketing tactics.

⚙️ Operational vs. Creative Marketing: Explore why operational skills trump creative ones in marketing effectiveness.

📊 Big vs. Small Company Dynamics: Learn strategies for tackling marketing challenges across various business sizes.

🏗️ Building a Marketing Agency: Key lessons on refining and scaling agency services.

🤝 Role of a Product Marketer: Understand how this crucial position connects product features with market needs.

🌐 Network Effects: Tips on using community influence to boost brand visibility and trust.


Timestamps

🎙️ Introduction and background of Nathan Yeung (00:00:12)

🔄 Transition from finance to marketing (00:00:40)

🏢 Experiences with large companies like Constellation Software (00:01:26)

🚀 Marketing in startups vs. large companies (00:02:47)

📊 Importance of product marketers in B2B SaaS (00:07:21)

📈 Building and scaling a marketing agency (00:14:50)

🌐 The power of network effects in marketing (00:21:32)


Nathan Yeung

LinkedIn - https://www.linkedin.com/in/yeungnathan/

Find Your Audience - https://www.findyouraudience.online/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of the D2Z Podcast, Brandon Amoroso sits down with Nathan Yeung, the fractional CMO at Find Your Audience, to delve into the intricacies of B2B marketing from an operational standpoint. With years of experience consulting for both startup and established companies, Nathan shares his unique journey from finance to marketing, offering a pragmatic approach to tackling the marketing challenges faced by businesses across Canada.


Here's what you'll learn:

🔄 From Finance to Marketing: Discover how Nathan's unique journey shapes his marketing tactics.

⚙️ Operational vs. Creative Marketing: Explore why operational skills trump creative ones in marketing effectiveness.

📊 Big vs. Small Company Dynamics: Learn strategies for tackling marketing challenges across various business sizes.

🏗️ Building a Marketing Agency: Key lessons on refining and scaling agency services.

🤝 Role of a Product Marketer: Understand how this crucial position connects product features with market needs.

🌐 Network Effects: Tips on using community influence to boost brand visibility and trust.


Timestamps

🎙️ Introduction and background of Nathan Yeung (00:00:12)

🔄 Transition from finance to marketing (00:00:40)

🏢 Experiences with large companies like Constellation Software (00:01:26)

🚀 Marketing in startups vs. large companies (00:02:47)

📊 Importance of product marketers in B2B SaaS (00:07:21)

📈 Building and scaling a marketing agency (00:14:50)

🌐 The power of network effects in marketing (00:21:32)


Nathan Yeung

LinkedIn - https://www.linkedin.com/in/yeungnathan/

Find Your Audience - https://www.findyouraudience.online/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15545278 Wed, 07 Aug 2024 12:00:00 -0700 1652 1 116 full false Mastering the Startup Game: Strategic Insights with Hamlet Azarian - 115 Mastering the Startup Game: Strategic Insights with Hamlet Azarian - 115 In this episode of the D2Z podcast, Brandon Amoroso dives into the entrepreneurial journey with Hamlet Azarian, CEO of Azarian Growth Agency. With a deep dive into the trials of starting and growing businesses, Hamlet shares invaluable insights from his decades of helping startups strategize and succeed. From the importance of initial market strategies to understanding the critical role of customer feedback and the nuances of remote team management, this episode is a trove of wisdom for entrepreneurs at all stages.


Here's what you'll learn:

🚀 The transformative impact of customer retention strategies in business growth.

🧭 How to navigate and influence company culture and processes in large and small firms alike.

💻 The role of technology in enhancing customer engagement and the strategic use of data for business evolution.

🔄 Insights on transitioning from traditional business roles to tech-centric positions and the opportunities it presents.

📈 Practical strategies for handling growth, scaling challenges, and the importance of aligning brand perception with reality.

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/


Mentioned resources

Asana - https://asana.com/

Google Meets - https://meet.google.com/

Slack - https://slack.com/

]]> In this episode of the D2Z podcast, Brandon Amoroso dives into the entrepreneurial journey with Hamlet Azarian, CEO of Azarian Growth Agency. With a deep dive into the trials of starting and growing businesses, Hamlet shares invaluable insights from his decades of helping startups strategize and succeed. From the importance of initial market strategies to understanding the critical role of customer feedback and the nuances of remote team management, this episode is a trove of wisdom for entrepreneurs at all stages.


Here's what you'll learn:

🚀 The transformative impact of customer retention strategies in business growth.

🧭 How to navigate and influence company culture and processes in large and small firms alike.

💻 The role of technology in enhancing customer engagement and the strategic use of data for business evolution.

🔄 Insights on transitioning from traditional business roles to tech-centric positions and the opportunities it presents.

📈 Practical strategies for handling growth, scaling challenges, and the importance of aligning brand perception with reality.

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/


Mentioned resources

Asana - https://asana.com/

Google Meets - https://meet.google.com/

Slack - https://slack.com/

]]> Brandon Amoroso Buzzsprout-15508722 Wed, 31 Jul 2024 09:00:00 -0700 2088 1 115 full false Retention Strategies for Business Growth with Eli Weiss - 114 Retention Strategies for Business Growth with Eli Weiss - 114 In this episode of the D2Z Podcast, host Brandon Amoroso and Eli Weiss, VP of Retention Advocacy at Yotpo, explore the dynamic interplay between technology, customer retention, and branding from a startup to corporate scale. Eli shares his unorthodox journey from a self-taught entrepreneur to an influential tech executive, revealing how a focus on customer experience and retention shapes successful business strategies.


Here's what you'll learn:

🚀 The transformative impact of customer retention strategies in business growth.

🧭 How to navigate and influence company culture and processes in large and small firms alike.

💻 The role of technology in enhancing customer engagement and the strategic use of data for business evolution.

🔄 Insights on transitioning from traditional business roles to tech-centric positions and the opportunities it presents.

📈 Practical strategies for handling growth, scaling challenges, and the importance of aligning brand perception with reality.


Timestamps

🎙️ Introduction and Podcast Theme (0:00:00)

🤝 Guest Introduction (Eli Weiss) (0:00:13)

🛤️ Eli Weiss's Background and Career Journey (0:01:15)

📈 Career Shifts and Lessons Learned (0:02:33)

🏗️ Brand Building and Customer Experience (0:04:03)

🔄 Insights from Brand Side to Software Side (0:04:20)

🎯 The Value of Branding Beyond Direct Response (0:05:08)

🚀 Comparing Experiences in Startups and Larger Companies (0:06:13)

🧗‍♂️ Challenges of Working in a Large Company (0:07:04)

🏢 Discussion on Corporate Culture and Process (0:08:16)

⚖️ Balancing Creativity and Structure in Business (0:09:19)

💡 The Importance of Understanding Customer Needs (0:10:02)

🌐 Benefits and Challenges of Consolidation in Software Ecosystems (0:18:16)

🌟 Future Directions and Changes at Yotpo (SaaS company Eli joined) (0:24:16)

📊 Discussion on E-commerce Trends and Industry Changes (0:29:14)

🚀 Personal Motivations and Future Aspirations (0:35:12)

📢 Closing Remarks and Where to Find Eli Weiss Online (0:45:34)


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of the D2Z Podcast, host Brandon Amoroso and Eli Weiss, VP of Retention Advocacy at Yotpo, explore the dynamic interplay between technology, customer retention, and branding from a startup to corporate scale. Eli shares his unorthodox journey from a self-taught entrepreneur to an influential tech executive, revealing how a focus on customer experience and retention shapes successful business strategies.


Here's what you'll learn:

🚀 The transformative impact of customer retention strategies in business growth.

🧭 How to navigate and influence company culture and processes in large and small firms alike.

💻 The role of technology in enhancing customer engagement and the strategic use of data for business evolution.

🔄 Insights on transitioning from traditional business roles to tech-centric positions and the opportunities it presents.

📈 Practical strategies for handling growth, scaling challenges, and the importance of aligning brand perception with reality.


Timestamps

🎙️ Introduction and Podcast Theme (0:00:00)

🤝 Guest Introduction (Eli Weiss) (0:00:13)

🛤️ Eli Weiss's Background and Career Journey (0:01:15)

📈 Career Shifts and Lessons Learned (0:02:33)

🏗️ Brand Building and Customer Experience (0:04:03)

🔄 Insights from Brand Side to Software Side (0:04:20)

🎯 The Value of Branding Beyond Direct Response (0:05:08)

🚀 Comparing Experiences in Startups and Larger Companies (0:06:13)

🧗‍♂️ Challenges of Working in a Large Company (0:07:04)

🏢 Discussion on Corporate Culture and Process (0:08:16)

⚖️ Balancing Creativity and Structure in Business (0:09:19)

💡 The Importance of Understanding Customer Needs (0:10:02)

🌐 Benefits and Challenges of Consolidation in Software Ecosystems (0:18:16)

🌟 Future Directions and Changes at Yotpo (SaaS company Eli joined) (0:24:16)

📊 Discussion on E-commerce Trends and Industry Changes (0:29:14)

🚀 Personal Motivations and Future Aspirations (0:35:12)

📢 Closing Remarks and Where to Find Eli Weiss Online (0:45:34)


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15467546 Wed, 24 Jul 2024 09:00:00 -0700 2897 1 114 full false Leveraging AI and User-Generated Content for Enhanced Customer Experience with David Zielski - 113 Leveraging AI and User-Generated Content for Enhanced Customer Experience with David Zielski - 113 In this episode of the D2Z podcast, host Brandon Amoroso sits down with David Zielski, e-commerce director at Chamberlain Coffee, to discuss the evolving dynamics of e-commerce and customer engagement in the digital age. They delve into the impact of AI on customer service, the significance of maintaining a VIP customer experience, and strategies for leveraging user-generated content to boost brand loyalty and customer retention.


Here's what you'll learn:

🤖 How AI is transforming customer service and engagement in e-commerce.

🌟 The importance of building a VIP experience for existing customers to enhance loyalty.

📹 Innovative strategies for using user-generated content to attract and retain customers.

💻 The role of technology in managing brand and agency dynamics within the e-commerce landscape.

🔮 Future trends in e-commerce technology and how businesses can adapt to stay competitive.


Timestamps

🎤 Introduction and David Zielski’s Background (00:00:00)

🔁 Preferences: Agency vs. Brand (00:01:57)

📈 E-Commerce Trends and Changes in 2024 (00:03:03)

🤝 Customer Engagement and Retention Strategies (00:04:41)

🤖 Innovative Uses of AI in Customer Service (00:07:11)

📊 AI's Role in Content Creation and SEO (00:09:54)

🚀 AI Advancements and Implications for Business (00:11:38)

🆕 Exploring New Customer Acquisition Channels (00:18:04)

🔧 The Impact of Market Consolidation on Technology Choices (00:22:53)

🌐 Future of E-Commerce Platforms and AI Integration (00:28:58)

🔍 Role and Impact of AI on E-commerce and Marketing (00:31:14)

👁️ Consumer Awareness and the Impact of Marketing Strategies (00:34:25)

📱 The Influence of Social Media and Online Presence (00:36:16)

🔮 Future Predictions for E-commerce and Technology Integration (00:38:11)

🎥 Exploration of New Marketing Channels like Video Shopping (00:39:49)

💬 Concluding Remarks and Future Outlook (00:41:21)


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of the D2Z podcast, host Brandon Amoroso sits down with David Zielski, e-commerce director at Chamberlain Coffee, to discuss the evolving dynamics of e-commerce and customer engagement in the digital age. They delve into the impact of AI on customer service, the significance of maintaining a VIP customer experience, and strategies for leveraging user-generated content to boost brand loyalty and customer retention.


Here's what you'll learn:

🤖 How AI is transforming customer service and engagement in e-commerce.

🌟 The importance of building a VIP experience for existing customers to enhance loyalty.

📹 Innovative strategies for using user-generated content to attract and retain customers.

💻 The role of technology in managing brand and agency dynamics within the e-commerce landscape.

🔮 Future trends in e-commerce technology and how businesses can adapt to stay competitive.


Timestamps

🎤 Introduction and David Zielski’s Background (00:00:00)

🔁 Preferences: Agency vs. Brand (00:01:57)

📈 E-Commerce Trends and Changes in 2024 (00:03:03)

🤝 Customer Engagement and Retention Strategies (00:04:41)

🤖 Innovative Uses of AI in Customer Service (00:07:11)

📊 AI's Role in Content Creation and SEO (00:09:54)

🚀 AI Advancements and Implications for Business (00:11:38)

🆕 Exploring New Customer Acquisition Channels (00:18:04)

🔧 The Impact of Market Consolidation on Technology Choices (00:22:53)

🌐 Future of E-Commerce Platforms and AI Integration (00:28:58)

🔍 Role and Impact of AI on E-commerce and Marketing (00:31:14)

👁️ Consumer Awareness and the Impact of Marketing Strategies (00:34:25)

📱 The Influence of Social Media and Online Presence (00:36:16)

🔮 Future Predictions for E-commerce and Technology Integration (00:38:11)

🎥 Exploration of New Marketing Channels like Video Shopping (00:39:49)

💬 Concluding Remarks and Future Outlook (00:41:21)


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15426168 Wed, 17 Jul 2024 09:00:00 -0700 2783 1 113 full false Remote Work, Social Media Impact, and Founder-Led Brand Success with Gaby Tegen, CEO @ Smartrr - 112 Remote Work, Social Media Impact, and Founder-Led Brand Success with Gaby Tegen, CEO @ Smartrr - 112 In this episode of the D2Z podcast, host Brandon Amoroso and Gabriella Tegen, founder and CEO of Smartrr have a super interesting and fun conversation about navigating the tech landscape and managing a global team. They delve into effective strategies for maintaining company culture across borders, the necessity of adaptability in entrepreneurship, and the profound impact of technological advancements on traditional business models. This insightful discussion offers crucial takeaways for anyone looking to thrive in the modern digital economy. Tune in to explore how embracing change can lead to success in today's interconnected world.


Here's what you'll learn:

🌍 How COVID-19 has permanently altered the business landscape, particularly in team management and remote work.

🌐 Strategies for managing a global team and maintaining company culture across borders.

🏢 The personal challenges and breakthroughs Gabriella experienced while transitioning from real estate to tech.

💡 Insights on the importance of adaptability and resilience in entrepreneurship.

🚀 The impact of technological advancements on traditional business models and workplace environments.


Timestamps

🎤 Introduction of Gabriella Tegen and Smartrr (00:00:00)

🏢 Transition from Real Estate to Tech and Startup Inspiration (00:01:08)

📈 Impact of COVID on Work Dynamics (00:02:14)

🚀 Advantages of Nearshoring and Global Teams (00:03:47)

🏠 Challenges of Remote Work and Establishing Company Culture (00:05:08)

📱 Discussion on Social Media's Influence (00:07:50)

📚 Discussion on Youth and Social Media Impact (00:09:01)

🎨 Product Experience Over Material Goods (00:15:36)

🌐 Changing Consumer Behavior Towards Experiential Products (00:16:24)

🛍 Discussion on Subscription Models and Experience-Driven Commerce (00:18:12)

🔬 Health and Lifestyle Products as Subscriptions (00:20:52)

🛌 Importance of Sleep and Health Monitoring (00:22:16)

🤹 Work-Life Balance and Mental Health for Founders (00:24:35)

👥 Challenges in Hiring and Managing Remote Teams (00:31:25)

🔄 Dynamic Nature of Job Roles and Market Needs (00:33:23)

🚀 Founder-Led Brands and Personal Connection in Business (00:43:58)

🔚 Closing Remarks and Where to Find the Host and Guest Online (00:47:10)


Gabriella Tegen

LinkedIn - https://www.linkedin.com/in/gabriella-tegen/

Smarter - https://smartrr.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of the D2Z podcast, host Brandon Amoroso and Gabriella Tegen, founder and CEO of Smartrr have a super interesting and fun conversation about navigating the tech landscape and managing a global team. They delve into effective strategies for maintaining company culture across borders, the necessity of adaptability in entrepreneurship, and the profound impact of technological advancements on traditional business models. This insightful discussion offers crucial takeaways for anyone looking to thrive in the modern digital economy. Tune in to explore how embracing change can lead to success in today's interconnected world.


Here's what you'll learn:

🌍 How COVID-19 has permanently altered the business landscape, particularly in team management and remote work.

🌐 Strategies for managing a global team and maintaining company culture across borders.

🏢 The personal challenges and breakthroughs Gabriella experienced while transitioning from real estate to tech.

💡 Insights on the importance of adaptability and resilience in entrepreneurship.

🚀 The impact of technological advancements on traditional business models and workplace environments.


Timestamps

🎤 Introduction of Gabriella Tegen and Smartrr (00:00:00)

🏢 Transition from Real Estate to Tech and Startup Inspiration (00:01:08)

📈 Impact of COVID on Work Dynamics (00:02:14)

🚀 Advantages of Nearshoring and Global Teams (00:03:47)

🏠 Challenges of Remote Work and Establishing Company Culture (00:05:08)

📱 Discussion on Social Media's Influence (00:07:50)

📚 Discussion on Youth and Social Media Impact (00:09:01)

🎨 Product Experience Over Material Goods (00:15:36)

🌐 Changing Consumer Behavior Towards Experiential Products (00:16:24)

🛍 Discussion on Subscription Models and Experience-Driven Commerce (00:18:12)

🔬 Health and Lifestyle Products as Subscriptions (00:20:52)

🛌 Importance of Sleep and Health Monitoring (00:22:16)

🤹 Work-Life Balance and Mental Health for Founders (00:24:35)

👥 Challenges in Hiring and Managing Remote Teams (00:31:25)

🔄 Dynamic Nature of Job Roles and Market Needs (00:33:23)

🚀 Founder-Led Brands and Personal Connection in Business (00:43:58)

🔚 Closing Remarks and Where to Find the Host and Guest Online (00:47:10)


Gabriella Tegen

LinkedIn - https://www.linkedin.com/in/gabriella-tegen/

Smarter - https://smartrr.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15391213 Wed, 10 Jul 2024 09:00:00 -0700 2881 1 112 full false Harnessing AI for Growth: Erik Huberman on Transforming Marketing and Managing Expansion - 111 Harnessing AI for Growth: Erik Huberman on Transforming Marketing and Managing Expansion - 111 In this episode of the D2Z Podcast, Brandon Amoroso sits down with Erik Huberman, the visionary behind Hawke Media and a driving force in modern marketing. As they delve into the transformative power of AI in marketing and the intricacies of managing expansive growth, Erik shares invaluable insights from his journey of turning entrepreneurial visions into substantial realities. Whether you're an aspiring entrepreneur or a seasoned executive, this conversation offers a deep dive into leveraging AI for business innovation and the continuous evolution required to stay ahead in a dynamic market.


Here's what you'll learn:

🧠 The transformative impact of AI on marketing strategies and business operations.

📈 Strategies for effectively managing and scaling a multi-faceted marketing agency.

🚀 Real-life lessons on navigating the highs and lows of entrepreneurial growth.

💡 How to integrate AI technology to streamline and enhance marketing efforts.

🌐 The future of e-commerce and digital marketing platforms in an AI-driven world.


Timestamps

🎤 Introduction and Guest Background: (00:00:00)

💼 Foundation and Growth of Hawke Media: (00:02:05)

🤖 AI's Impact and Future in Business: (00:03:06)

📊 Developing and Integrating AI Tools at Hawke Media: (00:04:45)

🔍 Market Analytics and AI Advancements: (00:06:10)

🌐 Strategic Business Growth and AI's Role: (00:08:59)

📝 Business Strategy and Management Insights: (00:10:59)

🔧 Entrepreneurial Challenges and Realities: (00:15:08)

💡 Financial Management and Cost Control: (00:17:39)

🌍 Macro Changes in Investment and Market Dynamics: (00:25:54)

🔗 E-commerce Trends and Predictions: (00:30:04)

🤝 Investment Philosophy and Decision-making: (00:31:16)


Erik Huberman

LinkedIn - https://www.linkedin.com/in/erikhuberman/

Hawke Media - https://hawkemedia.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of the D2Z Podcast, Brandon Amoroso sits down with Erik Huberman, the visionary behind Hawke Media and a driving force in modern marketing. As they delve into the transformative power of AI in marketing and the intricacies of managing expansive growth, Erik shares invaluable insights from his journey of turning entrepreneurial visions into substantial realities. Whether you're an aspiring entrepreneur or a seasoned executive, this conversation offers a deep dive into leveraging AI for business innovation and the continuous evolution required to stay ahead in a dynamic market.


Here's what you'll learn:

🧠 The transformative impact of AI on marketing strategies and business operations.

📈 Strategies for effectively managing and scaling a multi-faceted marketing agency.

🚀 Real-life lessons on navigating the highs and lows of entrepreneurial growth.

💡 How to integrate AI technology to streamline and enhance marketing efforts.

🌐 The future of e-commerce and digital marketing platforms in an AI-driven world.


Timestamps

🎤 Introduction and Guest Background: (00:00:00)

💼 Foundation and Growth of Hawke Media: (00:02:05)

🤖 AI's Impact and Future in Business: (00:03:06)

📊 Developing and Integrating AI Tools at Hawke Media: (00:04:45)

🔍 Market Analytics and AI Advancements: (00:06:10)

🌐 Strategic Business Growth and AI's Role: (00:08:59)

📝 Business Strategy and Management Insights: (00:10:59)

🔧 Entrepreneurial Challenges and Realities: (00:15:08)

💡 Financial Management and Cost Control: (00:17:39)

🌍 Macro Changes in Investment and Market Dynamics: (00:25:54)

🔗 E-commerce Trends and Predictions: (00:30:04)

🤝 Investment Philosophy and Decision-making: (00:31:16)


Erik Huberman

LinkedIn - https://www.linkedin.com/in/erikhuberman/

Hawke Media - https://hawkemedia.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15276517 Wed, 19 Jun 2024 05:00:00 -0700 1969 1 111 full false Scaling Smart: Strategic Insights on Lifecycle Marketing from Sammy Tran - 110 Scaling Smart: Strategic Insights on Lifecycle Marketing from Sammy Tran - 110 In this episode of the D2Z Podcast, Brandon Amoroso dives deep into the world of lifecycle marketing with Sammy Tran, founder and CEO of BMO Media. Sammy shares his journey from a burgeoning intern to leading one of the top lifecycle marketing agencies, discussing the evolution of digital strategies in ecommerce and providing a roadmap for effective customer engagement across multiple channels.

Here's what you'll learn:
🚀 The transformative journey from an intern to a CEO in the digital marketing space.📧 The importance and impact of focusing on lifecycle marketing rather than just paid channels.
🤹 Strategies for managing hypergrowth in a digital agency.
🔄 The benefits of using a full-stack approach to lifecycle marketing, covering everything from email to loyalty programs.
🛠 Tips on balancing internal resources and freelancers to optimize business growth and client satisfaction.
🎯 How specialization in certain industry verticals can amplify client success.
🌐 The future trends in digital marketing technologies and the shift towards platform consolidation.

Timestamps
🎤 Introduction and Background of Sammy Tran and BMO Media (00:00:00)
💼 Sammy Tran's Entry into Digital Marketing and E-commerce (00:00:47)
🚀 Transition from Middlesex to Starting BMO Media (00:02:02)
📈 Growth Strategies and Differences in Agency Focus (00:02:58)
🔄 Specializing in Lifecycle Marketing Channels at BMO Media (00:03:49)
👥 Team Structure and Scaling at BMO Media (00:04:39)
⚖️ Balancing Resources Between Full-time Employees and Freelancers (00:05:30)
🎯 Specialization in Industry Verticals (00:06:53)
🌱 Future Growth Opportunities in Lifecycle Marketing (00:09:10)
🛠 Challenges with Platform Consolidation and Technology Evolution (00:14:15)

Sammy Tran:
LinkedIn - https://www.linkedin.com/in/sammy-tran-157825b7/
BMO Media - https://bmomedia.co/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode of the D2Z Podcast, Brandon Amoroso dives deep into the world of lifecycle marketing with Sammy Tran, founder and CEO of BMO Media. Sammy shares his journey from a burgeoning intern to leading one of the top lifecycle marketing agencies, discussing the evolution of digital strategies in ecommerce and providing a roadmap for effective customer engagement across multiple channels.

Here's what you'll learn:
🚀 The transformative journey from an intern to a CEO in the digital marketing space.📧 The importance and impact of focusing on lifecycle marketing rather than just paid channels.
🤹 Strategies for managing hypergrowth in a digital agency.
🔄 The benefits of using a full-stack approach to lifecycle marketing, covering everything from email to loyalty programs.
🛠 Tips on balancing internal resources and freelancers to optimize business growth and client satisfaction.
🎯 How specialization in certain industry verticals can amplify client success.
🌐 The future trends in digital marketing technologies and the shift towards platform consolidation.

Timestamps
🎤 Introduction and Background of Sammy Tran and BMO Media (00:00:00)
💼 Sammy Tran's Entry into Digital Marketing and E-commerce (00:00:47)
🚀 Transition from Middlesex to Starting BMO Media (00:02:02)
📈 Growth Strategies and Differences in Agency Focus (00:02:58)
🔄 Specializing in Lifecycle Marketing Channels at BMO Media (00:03:49)
👥 Team Structure and Scaling at BMO Media (00:04:39)
⚖️ Balancing Resources Between Full-time Employees and Freelancers (00:05:30)
🎯 Specialization in Industry Verticals (00:06:53)
🌱 Future Growth Opportunities in Lifecycle Marketing (00:09:10)
🛠 Challenges with Platform Consolidation and Technology Evolution (00:14:15)

Sammy Tran:
LinkedIn - https://www.linkedin.com/in/sammy-tran-157825b7/
BMO Media - https://bmomedia.co/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15228153 Wed, 12 Jun 2024 07:00:00 -0700 2252 1 110 full false Crafting Memorable Experiences in Retail with Mark Sandeno - 109 Crafting Memorable Experiences in Retail with Mark Sandeno - 109 Dive into the transformative world of experiential retail in this episode of the D2Z podcast with Brandon Amoroso and Mark Sandeno, CEO of Experiences App, a booking management Shopify app for merchants who want to create memorable, meaningful experiences for their customers. 


Discover how memorable, bookable moments can elevate your brand and connect deeply with modern consumers who value experiences over products. A must-listen for retailers aiming to thrive in the Experience Economy!


Here's what you'll learn:

🛍️ How to transform standard retail environments into engaging spaces that forge lasting connections with consumers.

🎢 Insights into the "Experience Economy" and how it enhances the value of physical and digital consumer interactions.

🎉 The importance of creating memorable moments that resonate deeply with modern consumers, particularly Gen Z and Millennials.

🐐 Examples of unique experiential offerings that have successfully captivated audiences, from goat yoga to candle-making workshops.

🚀 Strategies for leveraging experiential retail to create a competitive edge and ensure brand longevity in a rapidly changing market.


Timestamps

🎙️ Introduction to Mark Sandeno and Experiential Retail (00:00:00)

🤝 The Role of In-Person Experiences in Marketing (00:06:37)

🔄 Generational Impact on Consumer Preferences (00:08:02)

📈 Expanding the Experience Economy Beyond Conventional Sectors (00:10:17)

🛠️ Strategic Application of Experiential Concepts in Retail (00:26:19)

📞 Closing Insights and Contact Details for Mark Sandeno (00:39:2)


Mark Sandeno

LinkedIn - https://www.linkedin.com/in/marksandeno/

Experiences - https://www.experiencesapp.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Dive into the transformative world of experiential retail in this episode of the D2Z podcast with Brandon Amoroso and Mark Sandeno, CEO of Experiences App, a booking management Shopify app for merchants who want to create memorable, meaningful experiences for their customers. 


Discover how memorable, bookable moments can elevate your brand and connect deeply with modern consumers who value experiences over products. A must-listen for retailers aiming to thrive in the Experience Economy!


Here's what you'll learn:

🛍️ How to transform standard retail environments into engaging spaces that forge lasting connections with consumers.

🎢 Insights into the "Experience Economy" and how it enhances the value of physical and digital consumer interactions.

🎉 The importance of creating memorable moments that resonate deeply with modern consumers, particularly Gen Z and Millennials.

🐐 Examples of unique experiential offerings that have successfully captivated audiences, from goat yoga to candle-making workshops.

🚀 Strategies for leveraging experiential retail to create a competitive edge and ensure brand longevity in a rapidly changing market.


Timestamps

🎙️ Introduction to Mark Sandeno and Experiential Retail (00:00:00)

🤝 The Role of In-Person Experiences in Marketing (00:06:37)

🔄 Generational Impact on Consumer Preferences (00:08:02)

📈 Expanding the Experience Economy Beyond Conventional Sectors (00:10:17)

🛠️ Strategic Application of Experiential Concepts in Retail (00:26:19)

📞 Closing Insights and Contact Details for Mark Sandeno (00:39:2)


Mark Sandeno

LinkedIn - https://www.linkedin.com/in/marksandeno/

Experiences - https://www.experiencesapp.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15194332 Wed, 05 Jun 2024 09:00:00 -0700 2468 1 109 full false How to Beat Chargebacks and Save Your E-Commerce Business with Dan Moshkovich - 108 How to Beat Chargebacks and Save Your E-Commerce Business with Dan Moshkovich - 108 Join Brandon Amoroso for a great discussion with Dan Moshkovich from Chargeflow on the latest D2Z podcast episode. They unravel the complexities of e-commerce chargebacks and how businesses can effectively manage them using advanced AI-driven solutions. Learn why early implementation of chargeback management systems is crucial and discover the potential impacts on your business’s financial health and operational efficiency.


Here's what you'll learn:

🔍 The Evolution of Fraud Prevention: How artificial intelligence has transformed fraud detection in e-commerce from basic rules to advanced predictive systems.


🛡️ The Concept of 'Friendly Fraud': Understanding the challenge of legitimate transactions being disputed dishonestly, and how this affects merchants beyond traditional fraud.


🛡️ Importance of Early Chargeback, Management: Why starting chargeback defense strategies early in your business lifecycle is crucial, similar to having insurance against future disputes.


⚖️ Legal and Financial Impacts of Chargebacks: The serious consequences of mishandling chargebacks, including potential legal issues and significant financial burdens like increased processing fees or having to resort to high-risk merchant accounts.


📊 Utilizing Data Across Merchant Networks: How leveraging shared data from a network of merchants can enhance the effectiveness of chargeback resolutions and improve win rates significantly through AI technology.


Listening to this discussion will equip you with strategies and insights to protect your e-commerce operations from the pervasive issue of chargebacks.


Timestamps

🎤 Introduction to Dan Moshkovich (00:00:00)

🔍 Evolution of Fraud Prevention in E-commerce (00:01:30)

🛡️ Introduction to Chargebacks and 'Friendly Fraud' (00:03:58)

🚨 Challenges in Identifying and Managing Chargebacks (00:05:52)

💼 Impact of Chargebacks on Business and Importance of Early Management (00:10:47)

🔧 Strategic Advantages of Managing Chargebacks through Chargeflow (00:14:12)

⚖️ Legal and Financial Repercussions of Mishandling Chargebacks (00:18:23)

🤖 Optimizing Chargeback Processes with AI and Data Analytics (00:24:37)

🔚 Closing Remarks and Where to Find Chargeflow (00:34:06)


Dan Moshkovich

LinkedIn - https://www.linkedin.com/in/danmoshkovich/

Chargeflow - https://www.chargeflow.io/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Join Brandon Amoroso for a great discussion with Dan Moshkovich from Chargeflow on the latest D2Z podcast episode. They unravel the complexities of e-commerce chargebacks and how businesses can effectively manage them using advanced AI-driven solutions. Learn why early implementation of chargeback management systems is crucial and discover the potential impacts on your business’s financial health and operational efficiency.


Here's what you'll learn:

🔍 The Evolution of Fraud Prevention: How artificial intelligence has transformed fraud detection in e-commerce from basic rules to advanced predictive systems.


🛡️ The Concept of 'Friendly Fraud': Understanding the challenge of legitimate transactions being disputed dishonestly, and how this affects merchants beyond traditional fraud.


🛡️ Importance of Early Chargeback, Management: Why starting chargeback defense strategies early in your business lifecycle is crucial, similar to having insurance against future disputes.


⚖️ Legal and Financial Impacts of Chargebacks: The serious consequences of mishandling chargebacks, including potential legal issues and significant financial burdens like increased processing fees or having to resort to high-risk merchant accounts.


📊 Utilizing Data Across Merchant Networks: How leveraging shared data from a network of merchants can enhance the effectiveness of chargeback resolutions and improve win rates significantly through AI technology.


Listening to this discussion will equip you with strategies and insights to protect your e-commerce operations from the pervasive issue of chargebacks.


Timestamps

🎤 Introduction to Dan Moshkovich (00:00:00)

🔍 Evolution of Fraud Prevention in E-commerce (00:01:30)

🛡️ Introduction to Chargebacks and 'Friendly Fraud' (00:03:58)

🚨 Challenges in Identifying and Managing Chargebacks (00:05:52)

💼 Impact of Chargebacks on Business and Importance of Early Management (00:10:47)

🔧 Strategic Advantages of Managing Chargebacks through Chargeflow (00:14:12)

⚖️ Legal and Financial Repercussions of Mishandling Chargebacks (00:18:23)

🤖 Optimizing Chargeback Processes with AI and Data Analytics (00:24:37)

🔚 Closing Remarks and Where to Find Chargeflow (00:34:06)


Dan Moshkovich

LinkedIn - https://www.linkedin.com/in/danmoshkovich/

Chargeflow - https://www.chargeflow.io/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15148560 Wed, 29 May 2024 09:00:00 -0700 2022 1 108 full false Mastering Shopify: Patrick Barnes on Transforming E-commerce - 107 Mastering Shopify: Patrick Barnes on Transforming E-commerce - 107 In this episode of the D2Z podcast, Brandon Amoroso sits down with Patrick Barnes, CEO of AMP, to dissect the evolving landscape of eCommerce and entrepreneurial strategies. They delve into Barnes's journey from building Shopify apps to leading a company that aims to revolutionize online business operations by consolidating multiple functions into a single integrated platform. The discussion spans the intricacies of venture capital, the challenges of scaling business models, and the importance of customer retention in an increasingly competitive digital marketplace. Join them as they explore practical insights and the future of integrating physical and online retail.

Timestamps:
🎤 Introduction to Patrick Barnes and AMP (00:00:00)
🚀 Patrick Barnes's Background in Shopify and Entrepreneurial Journey (00:01:16)
🎯 Founding Philosophy and Goals of AMP (00:02:43)
🛠️ Challenges with Current App Ecosystems and AMP’s Integrated Solution
Approach (00:03:16)
🌟 Inspirations from Other Business Models and Future Aspirations (00:04:09)
💲 Discussion on Current SaaS Pricing Trends and Future Predictions (00:10:19)
👥 Transitioning from Product Focus to Leadership and Management in Remote Settings (00:19:43)
🔚 Closing Thoughts on Software Development and Team Dynamics (00:25:21)
💼 Contrasting Bootstrapping and Venture Funding (00:28:48)
🔍 Misconceptions and Realities of Startup Financing (00:29:11)
🌱 Strategic Focus and Long-term Vision in Business (00:32:06)
🛒 Evolving E-Commerce and Retail Landscapes (00:38:05)
📊 Integration of Advanced Analytics in Business Strategy (00:42:21)
🧑‍💻 Importance of Customer-Centric Product Development (00:48:43)
📈 Future Directions for AMP and E-Commerce Tools (00:56:04)
👋 Final Thoughts and Closing (00:58:12)

Patrick Barnes
LinkedIn - https://www.linkedin.com/in/patrickcbarnes/
AMP - https://useamp.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> In this episode of the D2Z podcast, Brandon Amoroso sits down with Patrick Barnes, CEO of AMP, to dissect the evolving landscape of eCommerce and entrepreneurial strategies. They delve into Barnes's journey from building Shopify apps to leading a company that aims to revolutionize online business operations by consolidating multiple functions into a single integrated platform. The discussion spans the intricacies of venture capital, the challenges of scaling business models, and the importance of customer retention in an increasingly competitive digital marketplace. Join them as they explore practical insights and the future of integrating physical and online retail.

Timestamps:
🎤 Introduction to Patrick Barnes and AMP (00:00:00)
🚀 Patrick Barnes's Background in Shopify and Entrepreneurial Journey (00:01:16)
🎯 Founding Philosophy and Goals of AMP (00:02:43)
🛠️ Challenges with Current App Ecosystems and AMP’s Integrated Solution
Approach (00:03:16)
🌟 Inspirations from Other Business Models and Future Aspirations (00:04:09)
💲 Discussion on Current SaaS Pricing Trends and Future Predictions (00:10:19)
👥 Transitioning from Product Focus to Leadership and Management in Remote Settings (00:19:43)
🔚 Closing Thoughts on Software Development and Team Dynamics (00:25:21)
💼 Contrasting Bootstrapping and Venture Funding (00:28:48)
🔍 Misconceptions and Realities of Startup Financing (00:29:11)
🌱 Strategic Focus and Long-term Vision in Business (00:32:06)
🛒 Evolving E-Commerce and Retail Landscapes (00:38:05)
📊 Integration of Advanced Analytics in Business Strategy (00:42:21)
🧑‍💻 Importance of Customer-Centric Product Development (00:48:43)
📈 Future Directions for AMP and E-Commerce Tools (00:56:04)
👋 Final Thoughts and Closing (00:58:12)

Patrick Barnes
LinkedIn - https://www.linkedin.com/in/patrickcbarnes/
AMP - https://useamp.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15115770 Wed, 22 May 2024 09:00:00 -0700 3554 1 107 full false Unboxing Marketing: Revolutionizing Customer Experience with Tyler DeLarm - 106 Unboxing Marketing: Revolutionizing Customer Experience with Tyler DeLarm - 106 In this episode of the D2Z Podcast, Brandon Amoroso dives into the niche yet impactful world of unboxing marketing with Tyler DeLarm, Head of Marketing at UnDigital. This conversation unfolds the often overlooked yet critical marketing touchpoint—the unboxing experience. Tyler emphasizes the strategic potential of personalized unboxing, where direct-to-consumer brands can leverage custom messaging not just to enhance customer delight but to significantly boost re-engagement and retention rates. The discussion reveals how brands traditionally focus on packaging aesthetics while missing opportunities for deeper customer engagement through personalized inserts and targeted messaging. Tyler shares how simple it is to implement these strategies and their direct correlation with increased customer loyalty and order frequency, demonstrating that even the smallest details can drive substantial business outcomes.


Timestamps:

🎤 Introduction to Tyler DeLarm and Unboxing Marketing (00:00:12)

📦 The Concept and Impact of Unboxing Marketing (00:00:33)

🌱 Origins and Evolution of UN digital (00:02:30)

🎁 Examples and Benefits of Personalized Unboxing (00:03:36)

🔄 Integrating Unboxing with Fulfillment Processes (00:05:09)

🚀 Strategies for Small Brands and Scaling Up (00:11:55)

🛠️ Effective Implementation and Client Support by UN digital (00:20:09)

📈 Expanding Awareness and Adoption of Unboxing Marketing (00:27:16)

🗣️ Tyler's Closing Thoughts and Contact Information (00:32:59)


Tyler DeLarm:

LinkedIn - https://www.linkedin.com/in/tylerdelarm/

Tyler DeLarm Website - https://www.tylerdelarm.com/

UnDigital - https://undigital.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of the D2Z Podcast, Brandon Amoroso dives into the niche yet impactful world of unboxing marketing with Tyler DeLarm, Head of Marketing at UnDigital. This conversation unfolds the often overlooked yet critical marketing touchpoint—the unboxing experience. Tyler emphasizes the strategic potential of personalized unboxing, where direct-to-consumer brands can leverage custom messaging not just to enhance customer delight but to significantly boost re-engagement and retention rates. The discussion reveals how brands traditionally focus on packaging aesthetics while missing opportunities for deeper customer engagement through personalized inserts and targeted messaging. Tyler shares how simple it is to implement these strategies and their direct correlation with increased customer loyalty and order frequency, demonstrating that even the smallest details can drive substantial business outcomes.


Timestamps:

🎤 Introduction to Tyler DeLarm and Unboxing Marketing (00:00:12)

📦 The Concept and Impact of Unboxing Marketing (00:00:33)

🌱 Origins and Evolution of UN digital (00:02:30)

🎁 Examples and Benefits of Personalized Unboxing (00:03:36)

🔄 Integrating Unboxing with Fulfillment Processes (00:05:09)

🚀 Strategies for Small Brands and Scaling Up (00:11:55)

🛠️ Effective Implementation and Client Support by UN digital (00:20:09)

📈 Expanding Awareness and Adoption of Unboxing Marketing (00:27:16)

🗣️ Tyler's Closing Thoughts and Contact Information (00:32:59)


Tyler DeLarm:

LinkedIn - https://www.linkedin.com/in/tylerdelarm/

Tyler DeLarm Website - https://www.tylerdelarm.com/

UnDigital - https://undigital.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15065472 Wed, 15 May 2024 09:00:00 -0700 2022 1 106 full false Amazon Success Secrets: Navigating E-commerce with Mike Begg - 105 Amazon Success Secrets: Navigating E-commerce with Mike Begg - 105 In this episode of the D2Z Podcast, Brandon Amoroso speaks with Mike Begg, founder and CEO of AMZ Advisors, to uncover the latest trends shaping e-commerce on Amazon. They discuss the challenges and opportunities of launching brands on the platform, strategies to build strong client relationships, and how to leverage diverse traffic channels for long-term success. Tune in to learn the essential tactics for thriving in today's competitive Amazon ecosystem while getting a sneak peek at future trends in off-platform advertising and live-stream shopping.

Timestamps

🛤️ Mike Begg's Background & Journey into E-commerce (00:00:00)

🏢 Challenges of Building an Agency (00:03:00)

🌎 Relocating to Mexico (00:06:38)

🎯 Client Profile & Sweet Spot (00:08:16)

⚖️ Positive and Negative Changes on Amazon (00:11:42)

🛡️ Intellectual Property & Supply Chain Challenges (00:14:16)

⭐ Gaining Initial Reviews for New Brands (00:17:13)

📈 Media Buying On and Off Amazon (00:19:15)

🚀 Launching a Brand on Amazon in 2024 (00:20:53)

🌟 Growth Prospects for Amazon (00:23:02)

💸 Reducing AWS Costs via Investor Credits (00:26:07)

📧 Contact Information & Closing Thoughts (00:27:09)


Mike Begg

LinkedIn - https://www.linkedin.com/in/mbegg/

AMZ Advisers - https://amzadvisers.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of the D2Z Podcast, Brandon Amoroso speaks with Mike Begg, founder and CEO of AMZ Advisors, to uncover the latest trends shaping e-commerce on Amazon. They discuss the challenges and opportunities of launching brands on the platform, strategies to build strong client relationships, and how to leverage diverse traffic channels for long-term success. Tune in to learn the essential tactics for thriving in today's competitive Amazon ecosystem while getting a sneak peek at future trends in off-platform advertising and live-stream shopping.

Timestamps

🛤️ Mike Begg's Background & Journey into E-commerce (00:00:00)

🏢 Challenges of Building an Agency (00:03:00)

🌎 Relocating to Mexico (00:06:38)

🎯 Client Profile & Sweet Spot (00:08:16)

⚖️ Positive and Negative Changes on Amazon (00:11:42)

🛡️ Intellectual Property & Supply Chain Challenges (00:14:16)

⭐ Gaining Initial Reviews for New Brands (00:17:13)

📈 Media Buying On and Off Amazon (00:19:15)

🚀 Launching a Brand on Amazon in 2024 (00:20:53)

🌟 Growth Prospects for Amazon (00:23:02)

💸 Reducing AWS Costs via Investor Credits (00:26:07)

📧 Contact Information & Closing Thoughts (00:27:09)


Mike Begg

LinkedIn - https://www.linkedin.com/in/mbegg/

AMZ Advisers - https://amzadvisers.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-15032525 Wed, 08 May 2024 09:00:00 -0700 1658 1 105 full false The Future of Commerce: Bridging the Gap Between Digital and Physical with Jessica Kogan - 104 The Future of Commerce: Bridging the Gap Between Digital and Physical with Jessica Kogan - 104 In this episode of the D2Z podcast, host Brandon Amoroso delves into the evolving landscape of e-commerce and retail with Jessica Kogan, a partner at Connect the Dots Collective. They explore the seismic shifts brought about by the COVID-19 pandemic, discussing how consumer behavior has rapidly transformed, leading to a convergence of online and offline experiences. From the rise of digitally native brands to the innovative strategies employed by retail giants like Target and Walmart, Brandon and Jessica dissect the intricate relationship between digital technologies and physical retail spaces. Their conversation sheds light on the future of commerce, where community engagement and seamless integration between online and offline channels will play pivotal roles in driving brand growth and customer loyalty.

Timestamps

🎙️ Introduction and Background of Jessica Kogan (00:00:00)

🌐 Impact of COVID-19 on E-commerce (00:03:39)

💻 Evolution of Digitally Native Businesses (00:05:46)

🛒 Integration of Digital and Physical Experiences (00:08:52)

🤝 Community-Building and In-Person Activations (00:11:17)

🔮 Future of Retail and Consumer Behavior (00:14:27)

🛍️ Strategies for Digitally Native and Traditional Retailers (00:19:44)

🔍 Conclusion and Speculation on Trader Joe's Strategy (00:26:04)


Jessica Kogan

LinkedIn - https://www.linkedin.com/in/jessica-kogan-43a455/

Connect the Dots Collective - https://www.ctdcollective.net/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of the D2Z podcast, host Brandon Amoroso delves into the evolving landscape of e-commerce and retail with Jessica Kogan, a partner at Connect the Dots Collective. They explore the seismic shifts brought about by the COVID-19 pandemic, discussing how consumer behavior has rapidly transformed, leading to a convergence of online and offline experiences. From the rise of digitally native brands to the innovative strategies employed by retail giants like Target and Walmart, Brandon and Jessica dissect the intricate relationship between digital technologies and physical retail spaces. Their conversation sheds light on the future of commerce, where community engagement and seamless integration between online and offline channels will play pivotal roles in driving brand growth and customer loyalty.

Timestamps

🎙️ Introduction and Background of Jessica Kogan (00:00:00)

🌐 Impact of COVID-19 on E-commerce (00:03:39)

💻 Evolution of Digitally Native Businesses (00:05:46)

🛒 Integration of Digital and Physical Experiences (00:08:52)

🤝 Community-Building and In-Person Activations (00:11:17)

🔮 Future of Retail and Consumer Behavior (00:14:27)

🛍️ Strategies for Digitally Native and Traditional Retailers (00:19:44)

🔍 Conclusion and Speculation on Trader Joe's Strategy (00:26:04)


Jessica Kogan

LinkedIn - https://www.linkedin.com/in/jessica-kogan-43a455/

Connect the Dots Collective - https://www.ctdcollective.net/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-14989494 Wed, 01 May 2024 09:00:00 -0700 1993 1 104 full false Personalized Marketing Strategies & Building Partner Programs from Scratch with Noah Rahimzadeh - 103 Personalized Marketing Strategies & Building Partner Programs from Scratch with Noah Rahimzadeh - 103 Join Brandon Amoroso and Noah Rahimzadeh as they dive into the world of personalized marketing in e-commerce. From Noah's journey in health IT to Digioh’s innovative approach, discover how zero-party data is transforming customer interactions. Explore the nuts and bolts of building a partner program from scratch, emphasizing clear goals and streamlined processes. Don't miss out on insights into co-marketing initiatives and the value they bring to agency partnerships.  

Timestamps

🌟 Introduction and Background of Noah Rahimzadeh (00:00:00)
🔄 Transition from Enterprise Martech to Entrepreneurship (00:01:37)
🔍 Overview of Digioh’s Focus on Marketing Efficiency (00:04:19)
🛍️ Product Offerings: Zero-Party Data Suite and Identification Layer (00:05:03)
🤝 Approach to Partnerships: Tech vs. Agency Partners (00:10:15)
🤝 Leveraging Shared Merchant Opportunities (00:16:13)
🤝 Importance of Mutual Success in Partnerships (00:17:00)
🤝 Building Agency Relationships and Driving Referrals (00:17:52)
💻 Technical build-out and partner program structure considerations (00:18:59)
📈 Lead requirements and partner enablement (00:19:47)
📊 Tracking referrals and managing agency relationships (00:20:33)
🎁 Prioritizing benefits and perks in the partner program (00:22:10)
📣 Co-marketing strategies and joint initiatives (00:22:59)
📈 Case studies and success stories (00:24:37)
🎯 Importance of clear goals and streamlined processes (00:26:11)
📋 Lightweight case studies and marketing opportunities (00:35:05)

Noah Rahumzadeh

LinkedIn - https://www.linkedin.com/in/noah-rahimzadeh-91667bb1/

Digioh - https://www.digioh.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Join Brandon Amoroso and Noah Rahimzadeh as they dive into the world of personalized marketing in e-commerce. From Noah's journey in health IT to Digioh’s innovative approach, discover how zero-party data is transforming customer interactions. Explore the nuts and bolts of building a partner program from scratch, emphasizing clear goals and streamlined processes. Don't miss out on insights into co-marketing initiatives and the value they bring to agency partnerships.  

Timestamps

🌟 Introduction and Background of Noah Rahimzadeh (00:00:00)
🔄 Transition from Enterprise Martech to Entrepreneurship (00:01:37)
🔍 Overview of Digioh’s Focus on Marketing Efficiency (00:04:19)
🛍️ Product Offerings: Zero-Party Data Suite and Identification Layer (00:05:03)
🤝 Approach to Partnerships: Tech vs. Agency Partners (00:10:15)
🤝 Leveraging Shared Merchant Opportunities (00:16:13)
🤝 Importance of Mutual Success in Partnerships (00:17:00)
🤝 Building Agency Relationships and Driving Referrals (00:17:52)
💻 Technical build-out and partner program structure considerations (00:18:59)
📈 Lead requirements and partner enablement (00:19:47)
📊 Tracking referrals and managing agency relationships (00:20:33)
🎁 Prioritizing benefits and perks in the partner program (00:22:10)
📣 Co-marketing strategies and joint initiatives (00:22:59)
📈 Case studies and success stories (00:24:37)
🎯 Importance of clear goals and streamlined processes (00:26:11)
📋 Lightweight case studies and marketing opportunities (00:35:05)

Noah Rahumzadeh

LinkedIn - https://www.linkedin.com/in/noah-rahimzadeh-91667bb1/

Digioh - https://www.digioh.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-14947499 Wed, 24 Apr 2024 09:00:00 -0700 2186 1 103 full false Unlocking Business Growth: Leveraging Gen Z Mindset with Cade Proulx - 102 Unlocking Business Growth: Leveraging Gen Z Mindset with Cade Proulx - 102 In this episode of the D2Z podcast, host Brandon Amoroso and guest Cade Proulx dive into the power of leveraging the Gen Z mindset for business growth. From insights on transitioning clients between e-commerce platforms to discussions on process optimization and industry innovation, this episode offers valuable strategies for entrepreneurs looking to scale their businesses effectively. Tune in to gain actionable insights and unlock the potential for growth in your own business journey.


Timestamps

👋 Introduction of Cade Proulx and endlane (00:00:00)

📝 Overview of Sendlane's implementation program and its purpose (00:01:39)

🚀 Importance of scaling quickly and leveraging the agency community (00:03:02)

🏗️ Building a successful process and predicting growth for scalability (00:05:22)

💼 Tailoring processes and pricing based on agency and client needs (00:08:00)

🔍 Importance of questioning and refining processes for optimization (00:09:54)

❓ Challenges agencies face with new tools and technologies in the market (00:11:04)

💡 Setting expectations and providing value to clients during implementation (00:14:19)

🗣️ Communication, feedback, and setting expectations for successful migration (00:16:13)

🛒 Observations on the changing landscape of e-commerce tools and platforms (00:18:03)

📢 Importance of providing direct feedback to solutions providers (00:20:54)

🔄 Transition from Carro to Sendlane (00:25:21)

🔍 Analyzing Customer Experience (00:25:50)

🏢 Building Processes and Culture (00:26:43)

📈 Future Growth Plans (00:30:49)

🏗️ Setting Foundation for Growth (00:32:56)


Cade Proulx

LinkedIn - https://www.linkedin.com/in/mateo-velayos/

Sendlane - https://www.sendlane.com/

Website - https://cadeproulx.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> In this episode of the D2Z podcast, host Brandon Amoroso and guest Cade Proulx dive into the power of leveraging the Gen Z mindset for business growth. From insights on transitioning clients between e-commerce platforms to discussions on process optimization and industry innovation, this episode offers valuable strategies for entrepreneurs looking to scale their businesses effectively. Tune in to gain actionable insights and unlock the potential for growth in your own business journey.


Timestamps

👋 Introduction of Cade Proulx and endlane (00:00:00)

📝 Overview of Sendlane's implementation program and its purpose (00:01:39)

🚀 Importance of scaling quickly and leveraging the agency community (00:03:02)

🏗️ Building a successful process and predicting growth for scalability (00:05:22)

💼 Tailoring processes and pricing based on agency and client needs (00:08:00)

🔍 Importance of questioning and refining processes for optimization (00:09:54)

❓ Challenges agencies face with new tools and technologies in the market (00:11:04)

💡 Setting expectations and providing value to clients during implementation (00:14:19)

🗣️ Communication, feedback, and setting expectations for successful migration (00:16:13)

🛒 Observations on the changing landscape of e-commerce tools and platforms (00:18:03)

📢 Importance of providing direct feedback to solutions providers (00:20:54)

🔄 Transition from Carro to Sendlane (00:25:21)

🔍 Analyzing Customer Experience (00:25:50)

🏢 Building Processes and Culture (00:26:43)

📈 Future Growth Plans (00:30:49)

🏗️ Setting Foundation for Growth (00:32:56)


Cade Proulx

LinkedIn - https://www.linkedin.com/in/mateo-velayos/

Sendlane - https://www.sendlane.com/

Website - https://cadeproulx.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-14906116 Wed, 17 Apr 2024 09:00:00 -0700 2051 1 102 full false Klaviyo and Latin America's E-commerce Landscape with Mateo Velayos - 101 Klaviyo and Latin America's E-commerce Landscape with Mateo Velayos - 101 Discover the secrets to thriving in Latin American e-commerce as Brandon Amoroso sits down with Mateo Velayos, Klaviyo's seasoned account focusing on Latin America. From navigating cultural nuances to leveraging strategic partnerships, explore the dynamic landscape of Latin American markets and uncover invaluable insights to fuel your business growth. Don't miss out—tune in now!

Timestamps
🌎 Introduction to Latin American e-commerce market (00:00:00)
🛒 Differences between US and Latin American e-commerce markets (00:02:26)
💼 Sales perspectives and buyer behavior in Latin America (00:03:58)
🤝 Importance of relationship-building in Latin American market (00:05:27)
🔧 Existing tools and technologies in Latin American market (00:06:27)
📈 Strategies for enterprise and mid-market targeting (00:07:38)
🚀 Challenges in adopting new technologies (00:14:18)
💰 Challenges in Latin American Markets (00:18:57)
💵 Price Sensitivity and Value Proposition (00:21:04)
🤝 Focus on Partnerships (00:23:27)
⚖️ Scaling and Division of Responsibilities (00:24:52)
🌱 Ecosystem Development and Emerging Markets (00:25:31)
🗣️ Overcoming Language Barriers (00:29:13)

Mateo Velayos
LinkedIn - https://www.linkedin.com/in/mateo-velayos/
Klaviyo - https://www.klaviyo.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Discover the secrets to thriving in Latin American e-commerce as Brandon Amoroso sits down with Mateo Velayos, Klaviyo's seasoned account focusing on Latin America. From navigating cultural nuances to leveraging strategic partnerships, explore the dynamic landscape of Latin American markets and uncover invaluable insights to fuel your business growth. Don't miss out—tune in now!

Timestamps
🌎 Introduction to Latin American e-commerce market (00:00:00)
🛒 Differences between US and Latin American e-commerce markets (00:02:26)
💼 Sales perspectives and buyer behavior in Latin America (00:03:58)
🤝 Importance of relationship-building in Latin American market (00:05:27)
🔧 Existing tools and technologies in Latin American market (00:06:27)
📈 Strategies for enterprise and mid-market targeting (00:07:38)
🚀 Challenges in adopting new technologies (00:14:18)
💰 Challenges in Latin American Markets (00:18:57)
💵 Price Sensitivity and Value Proposition (00:21:04)
🤝 Focus on Partnerships (00:23:27)
⚖️ Scaling and Division of Responsibilities (00:24:52)
🌱 Ecosystem Development and Emerging Markets (00:25:31)
🗣️ Overcoming Language Barriers (00:29:13)

Mateo Velayos
LinkedIn - https://www.linkedin.com/in/mateo-velayos/
Klaviyo - https://www.klaviyo.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

]]> Brandon Amoroso Buzzsprout-14864638 Wed, 10 Apr 2024 09:00:00 -0700 1974 1 101 full false The Future of Recruitment: SCALIS' Vision for Seamless Candidate Matching with CTO Roy Mathew - 100 The Future of Recruitment: SCALIS' Vision for Seamless Candidate Matching with CTO Roy Mathew - 100 In this episode, Brandon Amoroso welcomes Roy Mathew, CTO of SCALIS, to discuss the innovative approach behind the platform revolutionizing candidate-company matchmaking. From cultural alignment to scalability strategies, Roy shares insights into SCALIS's evolution and its transformative potential. Join them as they navigate the intricacies of product development, offering a glimpse into SCALIS's journey toward redefining the recruitment landscape.


Timestamps

  • 🎙️ Introduction to SCALIS and Roy Mathew (00:00:00)
  • 🏢 Contrasts between navigating big corporations versus startup ecosystems (00:03:34)
  • 🚀 Exploring the nexus of innovation and cultural dynamics in organizations (00:07:00)
  • 💻 Adapting to remote work and hybrid team structures in modern environments (00:09:57)
  • 🌈 Joining SCALIS: Triumphs, trials, and the scalability mission (00:17:40)
  • 🔍 Unveiling the origin story behind "Scalis" and its symbolic essence (00:20:23)
  • 🔧 The conductor's role: Navigating communication and coordination in development (00:23:50)
  • 🤝 Cultivating alignment and shared understanding within the company culture (00:24:20)
  • 🔍 Balancing the feedback tightrope: Customer input versus product vision (00:27:18)
  • 💬 Transparency as currency: Overdelivering while underpromising to customers (00:31:00)
  • 🔨 Navigating the MVP maze: Prioritizing features and functionality (00:33:37)
  • 🌐 Envisioning Scalis as a dynamic, customizable framework for the future (00:41:05)
  • 🌏 Charting expansion voyages: Opportunities and hurdles in the Asian market (00:43:14)


Roy Mathew

LinkedIn - https://www.linkedin.com/in/roy-mathew-0a6137/

SCALIS - https://scalis.ai/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> In this episode, Brandon Amoroso welcomes Roy Mathew, CTO of SCALIS, to discuss the innovative approach behind the platform revolutionizing candidate-company matchmaking. From cultural alignment to scalability strategies, Roy shares insights into SCALIS's evolution and its transformative potential. Join them as they navigate the intricacies of product development, offering a glimpse into SCALIS's journey toward redefining the recruitment landscape.


Timestamps

  • 🎙️ Introduction to SCALIS and Roy Mathew (00:00:00)
  • 🏢 Contrasts between navigating big corporations versus startup ecosystems (00:03:34)
  • 🚀 Exploring the nexus of innovation and cultural dynamics in organizations (00:07:00)
  • 💻 Adapting to remote work and hybrid team structures in modern environments (00:09:57)
  • 🌈 Joining SCALIS: Triumphs, trials, and the scalability mission (00:17:40)
  • 🔍 Unveiling the origin story behind "Scalis" and its symbolic essence (00:20:23)
  • 🔧 The conductor's role: Navigating communication and coordination in development (00:23:50)
  • 🤝 Cultivating alignment and shared understanding within the company culture (00:24:20)
  • 🔍 Balancing the feedback tightrope: Customer input versus product vision (00:27:18)
  • 💬 Transparency as currency: Overdelivering while underpromising to customers (00:31:00)
  • 🔨 Navigating the MVP maze: Prioritizing features and functionality (00:33:37)
  • 🌐 Envisioning Scalis as a dynamic, customizable framework for the future (00:41:05)
  • 🌏 Charting expansion voyages: Opportunities and hurdles in the Asian market (00:43:14)


Roy Mathew

LinkedIn - https://www.linkedin.com/in/roy-mathew-0a6137/

SCALIS - https://scalis.ai/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> Brandon Amoroso Buzzsprout-14821612 Wed, 03 Apr 2024 10:00:00 -0700 2854 1 100 full false Media Measurement and E-commerce Optimization with Mike True of Prescient A.I. - 99 Media Measurement and E-commerce Optimization with Mike True of Prescient A.I. - 99 In this episode of the D2Z Podcast, Brandon Amoroso sits down with Michael True, the co-founder and CEO of Prescient A.I., for a great discussion on the evolution of media measurement and optimization in the digital age. Mike shares his journey from the realm of big tech giants like Oracle and IBM to the founding of Prescient A.I., offering invaluable insights into the platform's transformative trajectory. From predicting profitable tours for midsize record labels to its current focus on media analytics for the music industry and e-commerce, the conversation delves deep into the challenges and innovations driving ROI in today's digital landscape.


Explore the nuances of advertising measurement across various platforms, from the complexities of attributing sales in the music industry to navigating the post-pandemic e-commerce terrain. Brandon and Michael dissect the differences between selling on Amazon versus Shopify, unraveling the intricacies of customer acquisition strategies and brand margins in an ever-evolving market. With candid reflections on agency growth and product development amidst the COVID-19 pandemic, Brandon shares his journey from freelancing at USC to spearheading a tech startup, while Mike True offers invaluable insights into aligning teams and gathering user feedback to sculpt product features.


From roadmap visibility to the importance of strategic conversations in shaping product direction, this episode offers a holistic exploration of media analytics, e-commerce dynamics, and entrepreneurial wisdom. Join Brandon and Michael as they navigate the digital landscape, offering profound insights into adapting to change, driving innovation, and staying ahead in today's competitive market.


Timestamps

  • 🎙️ Introduction and background of Mike True and Prescient A.I. (00:00:00)
  • 🎵 Transition from music industry focus to e-commerce (00:06:55)
  • 📈 Challenges and opportunities in measuring advertising impact across channels (00:13:22)
  • 💼 Ideal size of merchants for using Prescient A.I.'s solution (00:17:35)
  • 🛒 Challenges of customer acquisition and brand margins (00:18:58)
  • 👥 Prioritization for CEOs and team building (00:22:14)
  • 💰 Unexpected challenges in startup fundraising (00:24:17)
  • 📢 Acquisition of early adopter customers and roadshows (00:26:12)
  • 🤝 Importance of relationships in the e-commerce community (00:27:23)
  • 🔮 Exciting prospects for the future and research-driven approach (00:29:07)
  • 🎓 Brandon's beginnings freelancing for small businesses during college at USC. (00:31:50)
  • 💼 Reflections on the differences between agency revenue models and tech product development. (00:36:00)
  • 🤝 Importance of aligning people with the vision and gathering user feedback for product development. (00:39:18)
  • 💡Plans for the future, including investing in ventures and helping entrepreneurs. (00:42:21)


Maichael True

LinkedIn - https://www.linkedin.com/in/michaeljtrue/

Prescient AI - https://www.prescient-ai.io/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> In this episode of the D2Z Podcast, Brandon Amoroso sits down with Michael True, the co-founder and CEO of Prescient A.I., for a great discussion on the evolution of media measurement and optimization in the digital age. Mike shares his journey from the realm of big tech giants like Oracle and IBM to the founding of Prescient A.I., offering invaluable insights into the platform's transformative trajectory. From predicting profitable tours for midsize record labels to its current focus on media analytics for the music industry and e-commerce, the conversation delves deep into the challenges and innovations driving ROI in today's digital landscape.


Explore the nuances of advertising measurement across various platforms, from the complexities of attributing sales in the music industry to navigating the post-pandemic e-commerce terrain. Brandon and Michael dissect the differences between selling on Amazon versus Shopify, unraveling the intricacies of customer acquisition strategies and brand margins in an ever-evolving market. With candid reflections on agency growth and product development amidst the COVID-19 pandemic, Brandon shares his journey from freelancing at USC to spearheading a tech startup, while Mike True offers invaluable insights into aligning teams and gathering user feedback to sculpt product features.


From roadmap visibility to the importance of strategic conversations in shaping product direction, this episode offers a holistic exploration of media analytics, e-commerce dynamics, and entrepreneurial wisdom. Join Brandon and Michael as they navigate the digital landscape, offering profound insights into adapting to change, driving innovation, and staying ahead in today's competitive market.


Timestamps

  • 🎙️ Introduction and background of Mike True and Prescient A.I. (00:00:00)
  • 🎵 Transition from music industry focus to e-commerce (00:06:55)
  • 📈 Challenges and opportunities in measuring advertising impact across channels (00:13:22)
  • 💼 Ideal size of merchants for using Prescient A.I.'s solution (00:17:35)
  • 🛒 Challenges of customer acquisition and brand margins (00:18:58)
  • 👥 Prioritization for CEOs and team building (00:22:14)
  • 💰 Unexpected challenges in startup fundraising (00:24:17)
  • 📢 Acquisition of early adopter customers and roadshows (00:26:12)
  • 🤝 Importance of relationships in the e-commerce community (00:27:23)
  • 🔮 Exciting prospects for the future and research-driven approach (00:29:07)
  • 🎓 Brandon's beginnings freelancing for small businesses during college at USC. (00:31:50)
  • 💼 Reflections on the differences between agency revenue models and tech product development. (00:36:00)
  • 🤝 Importance of aligning people with the vision and gathering user feedback for product development. (00:39:18)
  • 💡Plans for the future, including investing in ventures and helping entrepreneurs. (00:42:21)


Maichael True

LinkedIn - https://www.linkedin.com/in/michaeljtrue/

Prescient AI - https://www.prescient-ai.io/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> Brandon Amoroso Buzzsprout-14780065 Wed, 27 Mar 2024 09:00:00 -0700 2721 1 99 full false Scaling Success: Apex, SCALIS' recent acquisition - 98 Scaling Success: Apex, SCALIS' recent acquisition - 98 In this episode of the D2Z Podcast, join Brandon Amoroso and Parker Amoroso in a captivating discussion about SCALIS' recent acquisition, Apex. With over 200,000 subscribers, Apex provides internship and early career opportunities to individuals entering the workforce. Brandon and Parker delve into the strategic reasons behind this acquisition, highlighting the value of scale in talent acquisition and the unique revenue streams it offers.


Explore how Apex provides access to a vast pool of talent, aligning with SCALIS' mission to revolutionize talent acquisition. The conversation delves into the intersection of e-commerce and advertising within the newsletter, emphasizing its role in diversifying media spend and expanding brand outreach. Additionally, they examine the evolving landscape of job boards, emphasizing the importance of targeted advertising to reach specific demographics effectively.


Throughout the episode, Brandon and Parker share insights into the future of Apex, discussing plans for expansion and segmentation to cater to diverse industry needs. They also explore the symbiotic relationship between Apex and SCALIS, highlighting the opportunity for revenue generation and burn mitigation. With a focus on innovation and adaptation, they offer a glimpse into the exciting possibilities that lie ahead for both companies.


Timestamps:

🔍 Introduction of SCALIS' recent acquisition, Apex (00:00:29)

🎯 Strategic reasons behind the acquisition and the value of talent acquisition (00:01:16)

💼 Intersection of e-commerce and advertising within the newsletter (00:02:06)

🚀 Plans for expansion and segmentation of Apex (00:09:45)

📊 Benefits of targeted advertising on the Apex newsletter (00:10:14)

🔄 Insights into the evolving landscape of job boards (00:11:06)

💡 Future prospects and revenue generation strategies for Apex (00:14:03)

🛠️ Importance of product feedback and iteration in software development (00:17:06)


Parker Amoroso:

LinkedIn - https://www.linkedin.com/in/parkeramoroso/

SCALIS - https://scalis.ai/

Apex - https://apexignite.substack.com/ - https://www.linkedin.com/company/apex-newsletter/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> In this episode of the D2Z Podcast, join Brandon Amoroso and Parker Amoroso in a captivating discussion about SCALIS' recent acquisition, Apex. With over 200,000 subscribers, Apex provides internship and early career opportunities to individuals entering the workforce. Brandon and Parker delve into the strategic reasons behind this acquisition, highlighting the value of scale in talent acquisition and the unique revenue streams it offers.


Explore how Apex provides access to a vast pool of talent, aligning with SCALIS' mission to revolutionize talent acquisition. The conversation delves into the intersection of e-commerce and advertising within the newsletter, emphasizing its role in diversifying media spend and expanding brand outreach. Additionally, they examine the evolving landscape of job boards, emphasizing the importance of targeted advertising to reach specific demographics effectively.


Throughout the episode, Brandon and Parker share insights into the future of Apex, discussing plans for expansion and segmentation to cater to diverse industry needs. They also explore the symbiotic relationship between Apex and SCALIS, highlighting the opportunity for revenue generation and burn mitigation. With a focus on innovation and adaptation, they offer a glimpse into the exciting possibilities that lie ahead for both companies.


Timestamps:

🔍 Introduction of SCALIS' recent acquisition, Apex (00:00:29)

🎯 Strategic reasons behind the acquisition and the value of talent acquisition (00:01:16)

💼 Intersection of e-commerce and advertising within the newsletter (00:02:06)

🚀 Plans for expansion and segmentation of Apex (00:09:45)

📊 Benefits of targeted advertising on the Apex newsletter (00:10:14)

🔄 Insights into the evolving landscape of job boards (00:11:06)

💡 Future prospects and revenue generation strategies for Apex (00:14:03)

🛠️ Importance of product feedback and iteration in software development (00:17:06)


Parker Amoroso:

LinkedIn - https://www.linkedin.com/in/parkeramoroso/

SCALIS - https://scalis.ai/

Apex - https://apexignite.substack.com/ - https://www.linkedin.com/company/apex-newsletter/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> Brandon Amoroso Buzzsprout-14738354 Thu, 21 Mar 2024 10:00:00 -0700 1137 1 98 full false How to Navigate E-commerce Tax Challenges with Tom Mercer, Director @ Bean Ninjas - 97 How to Navigate E-commerce Tax Challenges with Tom Mercer, Director @ Bean Ninjas - 97 In this episode of the D2Z podcast, Brandon Amoroso kicks off a great conversation with Tom Mercer, a partner and director at Bean Ninjas, to shed light on the intricate financial landscape of e-commerce. As an expert in e-commerce bookkeeping and financial reporting, Tom brings a wealth of experience and insights to the table, offering valuable guidance to online businesses striving for financial clarity and success. From his background as a chartered accountant to his journey with Bean Ninjas, Tom shares the pivotal moments that led him to specialize in supporting digital nomads and online entrepreneurs.


Throughout the discussion, Brandon and Tom delve deep into the nuances of U.S. sales tax compliance, uncovering the complexities and challenges that e-commerce businesses face in navigating tax regulations across different states. They explore the importance of preemptive tax planning and the role of innovative software solutions in automating sales tax calculations and payments. Additionally, Tom provides recommendations for tax software tailored to the needs of e-commerce merchants, emphasizing the significance of choosing the right tools for streamlined financial management.


Come along with Brandon and Tom as we dive deep into the world of e-commerce finance! Get ready to uncover the ins and outs of managing finances in the online business world and gain actionable insights to help you thrive. 


Timestamps

👨‍💼 Introduction of Tom Mercer and Bean Ninjas (00:00:01)

💰 Understanding the Importance of E-commerce Finance (00:00:56)

📊 Challenges in U.S. Sales Tax Compliance (00:03:18)

💡 Solutions for Managing Sales Tax (00:06:02)

🛠️ Recommendations for Tax Software (00:08:38)

🌐 Exploring Different E-commerce Platforms (00:09:36)

💼 Tax Implications for Digital Nomads and Online Agencies (00:10:23)

🎯 Client Demographics and Business Focus of Bean Ninjas (00:11:38)

🚀 Tom's Journey into E-commerce Finance and Remote Work (00:12:45)

🏠 Remote work advantages and challenges (00:14:45)

🔌 Impact of technology on tax compliance (00:17:07)

🔄 Transitioning from in-house to outsourcing accounting (00:19:38)

💼 Hiring strategies for remote teams (00:22:12)

⏳ Importance of early tax planning and seeking professional help (00:25:01)


Tom Mercer:

LinkedIn - https://www.linkedin.com/in/tomnmercer/

Bean Ninjas - https://beanninjas.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon


]]> In this episode of the D2Z podcast, Brandon Amoroso kicks off a great conversation with Tom Mercer, a partner and director at Bean Ninjas, to shed light on the intricate financial landscape of e-commerce. As an expert in e-commerce bookkeeping and financial reporting, Tom brings a wealth of experience and insights to the table, offering valuable guidance to online businesses striving for financial clarity and success. From his background as a chartered accountant to his journey with Bean Ninjas, Tom shares the pivotal moments that led him to specialize in supporting digital nomads and online entrepreneurs.


Throughout the discussion, Brandon and Tom delve deep into the nuances of U.S. sales tax compliance, uncovering the complexities and challenges that e-commerce businesses face in navigating tax regulations across different states. They explore the importance of preemptive tax planning and the role of innovative software solutions in automating sales tax calculations and payments. Additionally, Tom provides recommendations for tax software tailored to the needs of e-commerce merchants, emphasizing the significance of choosing the right tools for streamlined financial management.


Come along with Brandon and Tom as we dive deep into the world of e-commerce finance! Get ready to uncover the ins and outs of managing finances in the online business world and gain actionable insights to help you thrive. 


Timestamps

👨‍💼 Introduction of Tom Mercer and Bean Ninjas (00:00:01)

💰 Understanding the Importance of E-commerce Finance (00:00:56)

📊 Challenges in U.S. Sales Tax Compliance (00:03:18)

💡 Solutions for Managing Sales Tax (00:06:02)

🛠️ Recommendations for Tax Software (00:08:38)

🌐 Exploring Different E-commerce Platforms (00:09:36)

💼 Tax Implications for Digital Nomads and Online Agencies (00:10:23)

🎯 Client Demographics and Business Focus of Bean Ninjas (00:11:38)

🚀 Tom's Journey into E-commerce Finance and Remote Work (00:12:45)

🏠 Remote work advantages and challenges (00:14:45)

🔌 Impact of technology on tax compliance (00:17:07)

🔄 Transitioning from in-house to outsourcing accounting (00:19:38)

💼 Hiring strategies for remote teams (00:22:12)

⏳ Importance of early tax planning and seeking professional help (00:25:01)


Tom Mercer:

LinkedIn - https://www.linkedin.com/in/tomnmercer/

Bean Ninjas - https://beanninjas.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon


]]> Brandon Amoroso Buzzsprout-14684536 Wed, 13 Mar 2024 10:00:00 -0700 1590 1 97 full false From Affiliate Marketing to Amazon FBA: Neil Twa's Story - 96 From Affiliate Marketing to Amazon FBA: Neil Twa's Story - 96 In this episode of the D2Z podcast, Brandon Amoroso interviews Neil Twa, CEO of Voltage Holdings, shedding light on the transformative journey from corporate life to entrepreneurship. Neil's narrative is not just about personal triumph; it's a testament to the courage required to navigate uncharted waters, emphasizing the essence of risk-taking and resilience in carving one's path.


Join Brandon and Neil as they embark on Neil's Amazon odyssey, uncovering the platform's dynamic evolution and its profound implications for e-commerce enthusiasts. From discussing the unconventional use of TikTok for organic traffic to refining product selection strategies, Neil shares invaluable insights to navigate the ever-shifting terrain of online retail. Together, they delve into the strategic imperative of embracing an omnichannel approach and skillfully adapting to emerging platforms like TikTok Shop, offering listeners a roadmap to thrive in the competitive e-commerce landscape.


Throughout the episode, Neil and Brandon dissect the multifaceted realm of Amazon FBA, dissecting e-commerce strategies, product categorization, and advertising dynamics. Delve into the intricate interplay between product quality and marketing efforts, illuminated by Neil's seasoned perspective on driving sales and fostering sustainable growth in the competitive Amazon ecosystem.


Concluding the episode, Neil offers a sneak peek into his latest book, inviting you to connect with him and tap into his wealth of experience to drive your entrepreneurial journey forward. Dive into this conversation filled with actionable insights and strategic wisdom, crafted to empower you in navigating the complexities of Amazon FBA and beyond.


Timestamps

🚀 Introduction of Neil Twa and his Entrepreneurial Journey (00:00:02)

🛒 Introduction to Amazon FBA (00:10:29)

💪 Embracing Risk and Persistence (00:01:46)

📉 Learning from Failures (00:03:58)

🛡️ Mitigating Business Risks (00:06:22)

🌱 Importance of Gradual Growth (00:07:52)

📈 Leveraging TikTok Shop (00:14:41)

📊 TikTok Traffic to Amazon (00:16:41)

🔁 Adapting to E-commerce Shifts (00:18:26)

🏷️ Exploring Amazon Product Categories (00:19:13)

💡 Neil's Product Category Insights (00:19:16)

📈 Expanding Product Offerings (00:19:46)

🌟 Market Segmentation Strategies (00:20:27)

🚀 Amazon Ads for Ranking (00:22:52)

💲 Pricing Strategies and Amazon Ads Evolution (00:25:03)

🎯 Target Audience and Investor Engagement (00:26:11)

🔑 Prioritizing Sales on Amazon (00:29:18)

📚 Neil's Book and Contact Information (00:32:54)


Neil Twa:

LinkedIn - https://www.linkedin.com/in/neiltwa/

Voltage - https://www.voltagedm.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> In this episode of the D2Z podcast, Brandon Amoroso interviews Neil Twa, CEO of Voltage Holdings, shedding light on the transformative journey from corporate life to entrepreneurship. Neil's narrative is not just about personal triumph; it's a testament to the courage required to navigate uncharted waters, emphasizing the essence of risk-taking and resilience in carving one's path.


Join Brandon and Neil as they embark on Neil's Amazon odyssey, uncovering the platform's dynamic evolution and its profound implications for e-commerce enthusiasts. From discussing the unconventional use of TikTok for organic traffic to refining product selection strategies, Neil shares invaluable insights to navigate the ever-shifting terrain of online retail. Together, they delve into the strategic imperative of embracing an omnichannel approach and skillfully adapting to emerging platforms like TikTok Shop, offering listeners a roadmap to thrive in the competitive e-commerce landscape.


Throughout the episode, Neil and Brandon dissect the multifaceted realm of Amazon FBA, dissecting e-commerce strategies, product categorization, and advertising dynamics. Delve into the intricate interplay between product quality and marketing efforts, illuminated by Neil's seasoned perspective on driving sales and fostering sustainable growth in the competitive Amazon ecosystem.


Concluding the episode, Neil offers a sneak peek into his latest book, inviting you to connect with him and tap into his wealth of experience to drive your entrepreneurial journey forward. Dive into this conversation filled with actionable insights and strategic wisdom, crafted to empower you in navigating the complexities of Amazon FBA and beyond.


Timestamps

🚀 Introduction of Neil Twa and his Entrepreneurial Journey (00:00:02)

🛒 Introduction to Amazon FBA (00:10:29)

💪 Embracing Risk and Persistence (00:01:46)

📉 Learning from Failures (00:03:58)

🛡️ Mitigating Business Risks (00:06:22)

🌱 Importance of Gradual Growth (00:07:52)

📈 Leveraging TikTok Shop (00:14:41)

📊 TikTok Traffic to Amazon (00:16:41)

🔁 Adapting to E-commerce Shifts (00:18:26)

🏷️ Exploring Amazon Product Categories (00:19:13)

💡 Neil's Product Category Insights (00:19:16)

📈 Expanding Product Offerings (00:19:46)

🌟 Market Segmentation Strategies (00:20:27)

🚀 Amazon Ads for Ranking (00:22:52)

💲 Pricing Strategies and Amazon Ads Evolution (00:25:03)

🎯 Target Audience and Investor Engagement (00:26:11)

🔑 Prioritizing Sales on Amazon (00:29:18)

📚 Neil's Book and Contact Information (00:32:54)


Neil Twa:

LinkedIn - https://www.linkedin.com/in/neiltwa/

Voltage - https://www.voltagedm.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> Brandon Amoroso Buzzsprout-14592409 Wed, 28 Feb 2024 09:00:00 -0800 2072 1 96 full false Mastering Amazon: Insider Strategies for E-Commerce Success with Cartograph CEO Chris Moe - 95 Mastering Amazon: Insider Strategies for E-Commerce Success with Cartograph CEO Chris Moe - 95 In this episode of the D2Z Podcast, Brandon Amoroso welcomes Chris Moe, the founder of Cartograph, a top-tier Amazon agency specializing in CPG and DTC brands. Together, they dive deep into the world of e-commerce, uncovering valuable strategies and insights for listeners eager to excel in the digital marketplace.


Chris shares his wealth of knowledge on navigating the complexities of Amazon, shedding light on the importance of product reviews, omnichannel presence, and understanding consumer behavior. From beginners to seasoned entrepreneurs, this episode offers practical advice and actionable tips for anyone looking to make waves on the Amazon platform.


As the conversation unfolds, Chris offers a candid glimpse into the challenges and triumphs of agency growth and management. From building cohesive teams to nurturing client relationships and planning for future expansion, his insights resonate with entrepreneurs at every stage of their journey.


This episode serves as a beacon of inspiration for those striving to succeed in the competitive world of e-commerce. With its wealth of practical wisdom and insider knowledge, it's a must-listen for anyone looking to carve out their niche and thrive in the dynamic landscape of online retail.


Timestamps

🎙️ Introducing Chris Moe, founder and CEO of Cartograph (00:00:29)

📜 Chris's background and journey to founding Cartograph (00:00:55)

🛒 Contrasts between Amazon and Shopify (00:02:40)

⭐ Importance of Amazon reviews and strategies for building them (00:04:01)

⚠️ Challenges and risks associated with Amazon's policies (00:07:49)

🛠️ Essential services for brands launching on Amazon (00:10:04)

🔄 Transitioning from Shopify to Amazon or vice versa (00:14:08)

📦 Product categories that perform well on Amazon (00:15:09)

🔍 Brand discovery on Amazon vs. traditional e-commerce (00:20:16)

📊 Trends in consumer products on Amazon (00:21:20)

🌐 Positioning of Cartograph in the agency landscape (00:22:26)

🏆 Factors contributing to Cartograph's success (00:24:29)

🏢 Specialization and Timing in Agency Growth (00:26:16)

👥 Challenges of Building and Scaling a Team (00:27:32)

📝 Importance of Process and Training (00:28:20)

💼 Client Relationship Management (00:31:08)

💬 Effective Communication and Setting Expectations (00:33:52)

🔥 Knowing When to Fire a Client (00:37:42)

📈 Future Growth Strategies for Cartograph (00:40:05)

💡 Tips for Brands on Amazon (00:42:20)

🔗 Connect with Chris Moe (00:49:50)


Chris Moe:

LinkedIn - https://www.linkedin.com/in/chrismoe1/

Cartograph - https://www.gocartograph.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> In this episode of the D2Z Podcast, Brandon Amoroso welcomes Chris Moe, the founder of Cartograph, a top-tier Amazon agency specializing in CPG and DTC brands. Together, they dive deep into the world of e-commerce, uncovering valuable strategies and insights for listeners eager to excel in the digital marketplace.


Chris shares his wealth of knowledge on navigating the complexities of Amazon, shedding light on the importance of product reviews, omnichannel presence, and understanding consumer behavior. From beginners to seasoned entrepreneurs, this episode offers practical advice and actionable tips for anyone looking to make waves on the Amazon platform.


As the conversation unfolds, Chris offers a candid glimpse into the challenges and triumphs of agency growth and management. From building cohesive teams to nurturing client relationships and planning for future expansion, his insights resonate with entrepreneurs at every stage of their journey.


This episode serves as a beacon of inspiration for those striving to succeed in the competitive world of e-commerce. With its wealth of practical wisdom and insider knowledge, it's a must-listen for anyone looking to carve out their niche and thrive in the dynamic landscape of online retail.


Timestamps

🎙️ Introducing Chris Moe, founder and CEO of Cartograph (00:00:29)

📜 Chris's background and journey to founding Cartograph (00:00:55)

🛒 Contrasts between Amazon and Shopify (00:02:40)

⭐ Importance of Amazon reviews and strategies for building them (00:04:01)

⚠️ Challenges and risks associated with Amazon's policies (00:07:49)

🛠️ Essential services for brands launching on Amazon (00:10:04)

🔄 Transitioning from Shopify to Amazon or vice versa (00:14:08)

📦 Product categories that perform well on Amazon (00:15:09)

🔍 Brand discovery on Amazon vs. traditional e-commerce (00:20:16)

📊 Trends in consumer products on Amazon (00:21:20)

🌐 Positioning of Cartograph in the agency landscape (00:22:26)

🏆 Factors contributing to Cartograph's success (00:24:29)

🏢 Specialization and Timing in Agency Growth (00:26:16)

👥 Challenges of Building and Scaling a Team (00:27:32)

📝 Importance of Process and Training (00:28:20)

💼 Client Relationship Management (00:31:08)

💬 Effective Communication and Setting Expectations (00:33:52)

🔥 Knowing When to Fire a Client (00:37:42)

📈 Future Growth Strategies for Cartograph (00:40:05)

💡 Tips for Brands on Amazon (00:42:20)

🔗 Connect with Chris Moe (00:49:50)


Chris Moe:

LinkedIn - https://www.linkedin.com/in/chrismoe1/

Cartograph - https://www.gocartograph.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> Brandon Amoroso Buzzsprout-14545328 Wed, 21 Feb 2024 09:00:00 -0800 3043 1 95 full false The Fulfillment Formula: Scaling E-commerce Success with Juan Meisel - 94 The Fulfillment Formula: Scaling E-commerce Success with Juan Meisel - 94 In this episode of D2Z, Brandon sits down with Juan Meisel, the visionary founder and CEO of GRIP, an innovative e-commerce fulfillment platform specializing in perishable goods. Discover Juan's insightful reflections from his tenure at Butcher Box and the pivotal challenges that inspired the creation of Grip, revolutionizing the landscape of e-commerce fulfillment.


Brandon and Juan explore the intricate balance between transparency and focus within a team, unveiling the secrets to fostering genuine connections and propelling business growth. Juan's emphasis on transparent communication underscores the importance of aligning organizational goals while avoiding information overload, igniting a discourse on the transformative power of personal relationships in professional environments.


Juan imparts invaluable wisdom for budding entrepreneurs, advocating for a customer-centric approach to product development and embracing rapid iteration cycles to fuel relentless innovation. From transparent communication to customer satisfaction-driven growth, this episode offers a treasure trove of insights for those embarking on the exhilarating journey of entrepreneurship.


Timestamps

🌟 Juan's Background and Butcher Box Experience (00:00:43)

📦 Identifying Market Gaps for Perishable Goods (00:01:58)

🔧 GRIP's Technology and Fulfillment Services (00:03:13)

🚀 Dynamic Shipping Engine and Order Management (00:04:16)

🌦️ Impact of Weather Events on Fulfillment (00:06:04)

🛍️ Customer Experience and Reduced Shipping Costs (00:08:40)

💰 ROI and Lifetime Value for E-commerce Brands (00:08:58)

🔍 Challenges and Opportunities in E-commerce Attribution (00:11:07)

👥 Empowering Teams and Scaling Company Culture (00:12:58)

🎯 Setting Clear Goals for Team Alignment (00:16:33)

🔍 Balancing Transparency and Focus (00:17:29)

🤝 Importance of In-Person Interactions (00:20:09)

💼 Significance of Personal Relationships in Professional Settings (00:22:23)

💻 Challenges and Benefits of Remote Work (00:24:02)

📈 Leveraging Customer Referrals for Business Growth (00:26:05)

🌟 Providing an Exceptional Customer Experience (00:25:39)

🎓 Advice for Aspiring Entrepreneurs (00:30:17)


Juan Meisel:

LinkedIn - https://www.linkedin.com/in/juan-camilo-meisel/

Grip - https://gripshipping.com/

Butcher Box - https://www.butcherbox.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> In this episode of D2Z, Brandon sits down with Juan Meisel, the visionary founder and CEO of GRIP, an innovative e-commerce fulfillment platform specializing in perishable goods. Discover Juan's insightful reflections from his tenure at Butcher Box and the pivotal challenges that inspired the creation of Grip, revolutionizing the landscape of e-commerce fulfillment.


Brandon and Juan explore the intricate balance between transparency and focus within a team, unveiling the secrets to fostering genuine connections and propelling business growth. Juan's emphasis on transparent communication underscores the importance of aligning organizational goals while avoiding information overload, igniting a discourse on the transformative power of personal relationships in professional environments.


Juan imparts invaluable wisdom for budding entrepreneurs, advocating for a customer-centric approach to product development and embracing rapid iteration cycles to fuel relentless innovation. From transparent communication to customer satisfaction-driven growth, this episode offers a treasure trove of insights for those embarking on the exhilarating journey of entrepreneurship.


Timestamps

🌟 Juan's Background and Butcher Box Experience (00:00:43)

📦 Identifying Market Gaps for Perishable Goods (00:01:58)

🔧 GRIP's Technology and Fulfillment Services (00:03:13)

🚀 Dynamic Shipping Engine and Order Management (00:04:16)

🌦️ Impact of Weather Events on Fulfillment (00:06:04)

🛍️ Customer Experience and Reduced Shipping Costs (00:08:40)

💰 ROI and Lifetime Value for E-commerce Brands (00:08:58)

🔍 Challenges and Opportunities in E-commerce Attribution (00:11:07)

👥 Empowering Teams and Scaling Company Culture (00:12:58)

🎯 Setting Clear Goals for Team Alignment (00:16:33)

🔍 Balancing Transparency and Focus (00:17:29)

🤝 Importance of In-Person Interactions (00:20:09)

💼 Significance of Personal Relationships in Professional Settings (00:22:23)

💻 Challenges and Benefits of Remote Work (00:24:02)

📈 Leveraging Customer Referrals for Business Growth (00:26:05)

🌟 Providing an Exceptional Customer Experience (00:25:39)

🎓 Advice for Aspiring Entrepreneurs (00:30:17)


Juan Meisel:

LinkedIn - https://www.linkedin.com/in/juan-camilo-meisel/

Grip - https://gripshipping.com/

Butcher Box - https://www.butcherbox.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> Brandon Amoroso Buzzsprout-14501263 Wed, 14 Feb 2024 09:00:00 -0800 1932 1 94 full false How to Winback Dormant Email Subscribers with Dean Ginsberg - 93 How to Winback Dormant Email Subscribers with Dean Ginsberg - 93 In this episode, Brandon Amoroso hosts Dean Ginsberg, founder of Winback, as they embark on an illuminating exploration of the email marketing landscape. Join both entrepreneurs as they delve into Dean's journey from agency work to founding Winback, uncovering the intricate nuances of email deliverability and entrepreneurship challenges along the way.


Gain a deeper understanding of the ethical considerations and deliverability challenges associated with reactivating dormant email subscribers. Through Dean's expert analysis, distinctions between client-side and server-side tracking are clarified, shedding light on the significance of predictive pop-ups in email marketing strategies.


Furthermore, Dean unveils Winback's innovative strategies for driving incremental revenue while mitigating risks through targeted approaches and meticulous deliverability monitoring. From exploring the complexities of email marketing deliverability to discussing Winback's performance-based pricing model, this episode offers a comprehensive view of the evolving digital marketing landscape.


Join Brandon and Dean as they navigate the intricacies of email marketing, providing listeners with actionable insights and thought-provoking discussions on optimizing email deliverability and enhancing business performance in today's dynamic digital age.


Timestamps

🎙️ Introduction of Alex Back and Couch.com (00:00:02)

🤝 The gap between furniture manufacturers and retailers (00:01:50)

🛠️ Marketplace tech build versus buy decision (00:06:33)

🐣 The chicken and egg problem in building a marketplace (00:12:45)

📈 Leveraging content and SEO for organic growth (00:15:00)

🪑 Creating a furniture-first advertising platform (00:17:48)

💼 Couch.com's Business Model (00:18:17)

🎯 Niche Marketing vs. Broad Marketing (00:20:38)

🌍 The Challenge of Being Everywhere (00:21:48)

📚 Lessons from Previous Business (00:25:12)

📢 Focus on Marketing (00:30:02)

💼 Challenges of Multiple Apps in Shopify (00:33:57)

🤔 Pros and Cons of Specialization and Consolidation (00:35:27)

🚀 The Potential of Shopify and Market Dominance (00:37:53)

🌟 Alex's Journey to Starting Couch.com (00:38:11)

🚀 Launching Couch.com - A New Opportunity (00:43:06)


Dean Ginsberg:

LinkedIn - https://www.linkedin.com/in/dean-ginsberg-53bb3030/

Winback - https://winback.pro/

Stacked - https://www.stackedco.co/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> In this episode, Brandon Amoroso hosts Dean Ginsberg, founder of Winback, as they embark on an illuminating exploration of the email marketing landscape. Join both entrepreneurs as they delve into Dean's journey from agency work to founding Winback, uncovering the intricate nuances of email deliverability and entrepreneurship challenges along the way.


Gain a deeper understanding of the ethical considerations and deliverability challenges associated with reactivating dormant email subscribers. Through Dean's expert analysis, distinctions between client-side and server-side tracking are clarified, shedding light on the significance of predictive pop-ups in email marketing strategies.


Furthermore, Dean unveils Winback's innovative strategies for driving incremental revenue while mitigating risks through targeted approaches and meticulous deliverability monitoring. From exploring the complexities of email marketing deliverability to discussing Winback's performance-based pricing model, this episode offers a comprehensive view of the evolving digital marketing landscape.


Join Brandon and Dean as they navigate the intricacies of email marketing, providing listeners with actionable insights and thought-provoking discussions on optimizing email deliverability and enhancing business performance in today's dynamic digital age.


Timestamps

🎙️ Introduction of Alex Back and Couch.com (00:00:02)

🤝 The gap between furniture manufacturers and retailers (00:01:50)

🛠️ Marketplace tech build versus buy decision (00:06:33)

🐣 The chicken and egg problem in building a marketplace (00:12:45)

📈 Leveraging content and SEO for organic growth (00:15:00)

🪑 Creating a furniture-first advertising platform (00:17:48)

💼 Couch.com's Business Model (00:18:17)

🎯 Niche Marketing vs. Broad Marketing (00:20:38)

🌍 The Challenge of Being Everywhere (00:21:48)

📚 Lessons from Previous Business (00:25:12)

📢 Focus on Marketing (00:30:02)

💼 Challenges of Multiple Apps in Shopify (00:33:57)

🤔 Pros and Cons of Specialization and Consolidation (00:35:27)

🚀 The Potential of Shopify and Market Dominance (00:37:53)

🌟 Alex's Journey to Starting Couch.com (00:38:11)

🚀 Launching Couch.com - A New Opportunity (00:43:06)


Dean Ginsberg:

LinkedIn - https://www.linkedin.com/in/dean-ginsberg-53bb3030/

Winback - https://winback.pro/

Stacked - https://www.stackedco.co/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> Brandon Amoroso Buzzsprout-14457020 Wed, 07 Feb 2024 09:00:00 -0800 2627 1 93 full false The Future of Furniture Retail: A Conversation with Alex Back, Founder of Couch.com - 92 The Future of Furniture Retail: A Conversation with Alex Back, Founder of Couch.com - 92 In this episode, host Brandon Amoroso delves into the dynamic world of e-commerce with Alex Back, the founder of Couch.com. The conversation kicks off with Alex's journey, from the success of Apartments Hub to the inception of Couch.com, a platform aimed at simplifying furniture shopping in the digital age. Together, they explore the challenges faced by the furniture retail industry in its transition to the online space.


Alex provides a compelling glimpse into Couch.com's mission, which involves bridging the gap between furniture manufacturers and retailers to create a tailored marketplace for users. They delve into the intricacies of building a marketplace, tackling the "chicken and egg" dilemma, and the platform's strategy of platform development and organic growth through content and SEO.


The discussion takes a deep dive into marketing, examining the evolving landscape of influencer marketing and the impact of authenticity. The value of strategic partnerships, the build-versus-buy dilemma, and the future of comprehensive platforms like Shopify are also explored.


Join this insightful conversation to gain invaluable insights into the e-commerce and furniture retail landscape, discovering how Couch.com aims to revolutionize the way we shop for home furnishings.


Timestamps

🎙️ Introduction of Alex Back and Couch.com (00:00:02)

🤝 The gap between furniture manufacturers and retailers (00:01:50)

🛠️ Marketplace tech build versus buy decision (00:06:33)

🐣 The chicken and egg problem in building a marketplace (00:12:45)

📈 Leveraging content and SEO for organic growth (00:15:00)

🪑 Creating a furniture-first advertising platform (00:17:48)

💼 Couch.com's Business Model (00:18:17)

🎯 Niche Marketing vs. Broad Marketing (00:20:38)

🌍 The Challenge of Being Everywhere (00:21:48)

📚 Lessons from Previous Business (00:25:12)

📢 Focus on Marketing (00:30:02)

💼 Challenges of Multiple Apps in Shopify (00:33:57)

🤔 Pros and Cons of Specialization and Consolidation (00:35:27)

🚀 The Potential of Shopify and Market Dominance (00:37:53)

🌟 Alex's Journey to Starting Couch.com (00:38:11)

🚀 Launching Couch.com - A New Opportunity (00:43:06)


Alex Back:

LinkedIn - https://www.linkedin.com/in/alex-back-49784435/

Couch.com - https://couch.com/

Apt2B - https://www.apt2b.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> In this episode, host Brandon Amoroso delves into the dynamic world of e-commerce with Alex Back, the founder of Couch.com. The conversation kicks off with Alex's journey, from the success of Apartments Hub to the inception of Couch.com, a platform aimed at simplifying furniture shopping in the digital age. Together, they explore the challenges faced by the furniture retail industry in its transition to the online space.


Alex provides a compelling glimpse into Couch.com's mission, which involves bridging the gap between furniture manufacturers and retailers to create a tailored marketplace for users. They delve into the intricacies of building a marketplace, tackling the "chicken and egg" dilemma, and the platform's strategy of platform development and organic growth through content and SEO.


The discussion takes a deep dive into marketing, examining the evolving landscape of influencer marketing and the impact of authenticity. The value of strategic partnerships, the build-versus-buy dilemma, and the future of comprehensive platforms like Shopify are also explored.


Join this insightful conversation to gain invaluable insights into the e-commerce and furniture retail landscape, discovering how Couch.com aims to revolutionize the way we shop for home furnishings.


Timestamps

🎙️ Introduction of Alex Back and Couch.com (00:00:02)

🤝 The gap between furniture manufacturers and retailers (00:01:50)

🛠️ Marketplace tech build versus buy decision (00:06:33)

🐣 The chicken and egg problem in building a marketplace (00:12:45)

📈 Leveraging content and SEO for organic growth (00:15:00)

🪑 Creating a furniture-first advertising platform (00:17:48)

💼 Couch.com's Business Model (00:18:17)

🎯 Niche Marketing vs. Broad Marketing (00:20:38)

🌍 The Challenge of Being Everywhere (00:21:48)

📚 Lessons from Previous Business (00:25:12)

📢 Focus on Marketing (00:30:02)

💼 Challenges of Multiple Apps in Shopify (00:33:57)

🤔 Pros and Cons of Specialization and Consolidation (00:35:27)

🚀 The Potential of Shopify and Market Dominance (00:37:53)

🌟 Alex's Journey to Starting Couch.com (00:38:11)

🚀 Launching Couch.com - A New Opportunity (00:43:06)


Alex Back:

LinkedIn - https://www.linkedin.com/in/alex-back-49784435/

Couch.com - https://couch.com/

Apt2B - https://www.apt2b.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> Brandon Amoroso Buzzsprout-14412671 Wed, 31 Jan 2024 09:00:00 -0800 2675 1 92 full false Challenges and Myths of E-commerce with Ben Sharf - 91 Challenges and Myths of E-commerce with Ben Sharf - 91 In this episode of the D2Z Podcast, Brandon Amoroso, engages in a compelling discussion about the world of e-commerce with Ben Sharf, the founder of Platter, a Shopify theme and app bundle. Delve into the world of e-commerce optimization from a Gen Z perspective as they discuss the challenges of app overload, consolidation, and enhancing the customer shopping experience. Discover how Platter simplifies e-commerce functionality, saving money, and boosting conversion rates.


Ben Sharf shares his journey, from his college hockey days to his involvement with an early-stage COVID testing startup, and later, his experiences at Gopuff, which provided him with valuable insights into the Shopify ecosystem. The episode dives deep into several crucial e-commerce topics, including the overwhelming issue of app overload and the pressing need for consolidation within the industry.


The conversation highlights the significance of optimizing the customer shopping experience and the role Platter plays in streamlining e-commerce functionality to enhance conversion rates and save money. Furthermore, the episode underscores the value of productized delivery and explores the scalability of Platter's solutions, making it an informative and engaging discussion for anyone interested in e-commerce.


Throughout the episode, Brandon and Ben also touch on the concept of "bad revenue" and how Platter leverages client requests for research and development. They provide insights into the delicate balance between customer demand and a brand's vision for product development. Additionally, the episode delves into the potential pitfalls of making last-minute changes before critical shopping seasons like Black Friday and Cyber Monday, offering valuable lessons for businesses.


The discussion wraps up by examining the pros and cons of headless websites in e-commerce, shedding light on when and how brands should consider adopting this approach. Overall, this episode of the D2Z Podcast offers an in-depth exploration of the e-commerce landscape, providing valuable takeaways for entrepreneurs and businesses looking to navigate the complex world of online retail.


Don't miss this enlightening conversation for e-commerce enthusiasts seeking to navigate the complexities of the industry. 


Timestamps:

🌟 Ben Sharf's background and journey to founding Platter (00:00:00)

🔥 Challenges of app overload on client websites (00:02:54)

💡 Debunking the myth of expensive and time-consuming storefronts (00:05:16)

🌐 Market trends towards app consolidation and simplification (00:08:56)

🤔 Handling pushback from new clients (00:09:52)

📊 Variations in brands' pain points and opinions (00:10:14)

🚀 Upcoming self-serve option for the Platter app (00:18:50)

💼 Scaling the team and building processes (00:19:11)

🔄 The process of scaling and team building (00:19:35)

🤝 Balancing white-glove service with scalability (00:19:11)

🛠️ Leveraging client requests for R&D and product improvement (00:20:37)

💡 Discussing the challenges of product development and client requests (00:21:45)

🗣️ The importance of listening to customer feedback in product development (00:22:15)

💻 Pros and cons of headless websites in ecommerce (00:23:21)

🔄 The value of incremental improvements in storefronts (00:24:04)

🌐 The role of high traffic and high volume in considering headless websites (00:24:39)

🧩 The complexity and challenges of managing a headless store (00:25:26)

🤯 The drawbacks of managing large teams and meetings (00:26:37)

🤔 The misconceptions and complexities of headless websites (00:31:54)

🌐 Get in touch with Ben (00:40:10)


Ben Sharf

]]> In this episode of the D2Z Podcast, Brandon Amoroso, engages in a compelling discussion about the world of e-commerce with Ben Sharf, the founder of Platter, a Shopify theme and app bundle. Delve into the world of e-commerce optimization from a Gen Z perspective as they discuss the challenges of app overload, consolidation, and enhancing the customer shopping experience. Discover how Platter simplifies e-commerce functionality, saving money, and boosting conversion rates.


Ben Sharf shares his journey, from his college hockey days to his involvement with an early-stage COVID testing startup, and later, his experiences at Gopuff, which provided him with valuable insights into the Shopify ecosystem. The episode dives deep into several crucial e-commerce topics, including the overwhelming issue of app overload and the pressing need for consolidation within the industry.


The conversation highlights the significance of optimizing the customer shopping experience and the role Platter plays in streamlining e-commerce functionality to enhance conversion rates and save money. Furthermore, the episode underscores the value of productized delivery and explores the scalability of Platter's solutions, making it an informative and engaging discussion for anyone interested in e-commerce.


Throughout the episode, Brandon and Ben also touch on the concept of "bad revenue" and how Platter leverages client requests for research and development. They provide insights into the delicate balance between customer demand and a brand's vision for product development. Additionally, the episode delves into the potential pitfalls of making last-minute changes before critical shopping seasons like Black Friday and Cyber Monday, offering valuable lessons for businesses.


The discussion wraps up by examining the pros and cons of headless websites in e-commerce, shedding light on when and how brands should consider adopting this approach. Overall, this episode of the D2Z Podcast offers an in-depth exploration of the e-commerce landscape, providing valuable takeaways for entrepreneurs and businesses looking to navigate the complex world of online retail.


Don't miss this enlightening conversation for e-commerce enthusiasts seeking to navigate the complexities of the industry. 


Timestamps:

🌟 Ben Sharf's background and journey to founding Platter (00:00:00)

🔥 Challenges of app overload on client websites (00:02:54)

💡 Debunking the myth of expensive and time-consuming storefronts (00:05:16)

🌐 Market trends towards app consolidation and simplification (00:08:56)

🤔 Handling pushback from new clients (00:09:52)

📊 Variations in brands' pain points and opinions (00:10:14)

🚀 Upcoming self-serve option for the Platter app (00:18:50)

💼 Scaling the team and building processes (00:19:11)

🔄 The process of scaling and team building (00:19:35)

🤝 Balancing white-glove service with scalability (00:19:11)

🛠️ Leveraging client requests for R&D and product improvement (00:20:37)

💡 Discussing the challenges of product development and client requests (00:21:45)

🗣️ The importance of listening to customer feedback in product development (00:22:15)

💻 Pros and cons of headless websites in ecommerce (00:23:21)

🔄 The value of incremental improvements in storefronts (00:24:04)

🌐 The role of high traffic and high volume in considering headless websites (00:24:39)

🧩 The complexity and challenges of managing a headless store (00:25:26)

🤯 The drawbacks of managing large teams and meetings (00:26:37)

🤔 The misconceptions and complexities of headless websites (00:31:54)

🌐 Get in touch with Ben (00:40:10)


Ben Sharf

]]> Brandon Amoroso Buzzsprout-14367612 Wed, 24 Jan 2024 09:00:00 -0800 2450 1 91 full false E-Commerce Revolution with Maier Bianchi - 90 E-Commerce Revolution with Maier Bianchi - 90 In this episode of the D2Z Podcast, join host and Gen Z entrepreneur Brandon Amoroso as he delves into the dynamic world of e-commerce and web development with special guest Maier Bianchi, the founder of Bemeir, a digital commerce and UX design agency. Get ready to embark on a journey through the ever-evolving landscape of online commerce.


Maier Bianchi shares his captivating journey into e-commerce, from early family exposure to his family's Halloween store to becoming a technology and web development expert. With years of experience across various e-commerce platforms, Maier offers unique insights into the market's evolution.


Discover the shifting dynamics of e-commerce platforms, including Shopify's remarkable ascent in recent years, and how each platform caters to specific industry needs.


Explore exciting e-commerce trends, like the concept of e-commerce empowerment and the significance of loyalty and membership programs in building strong customer communities.


Join us for a deep dive into e-commerce's competitive landscape, future possibilities, and Maier's impactful project, 'Hearts of Commerce,' dedicated to raising awareness about congenital heart disease within the e-commerce community. Stay ahead in the ever-changing world of e-commerce and web development.


Timestamps:

🎙️ Introduction to Maier Bianchi and Bemeir - (00:00:00)

💼 From Family Business to E-Commerce Development - (00:02:20)

💻 Learning HTML, CSS, and Web Development - (00:03:07)

🚀 Journey to Starting Bemeir - (00:04:33)

🔄 Evolution of E-Commerce Platforms - (00:05:48)

🛍️ Shopify's Dominance in the Market - (00:06:01)

🔌 Importance of Integration and Scalability - (00:09:55)

💲 Pricing and Negotiations with E-Commerce Platforms - (00:10:26)

🚀 E-commerce Trends for 2024 - (00:13:22)

🤝 Loyalty and Memberships - (00:16:14)

🤝 Collaborative Commerce - (00:17:12)

📦 Building Second Orders and Customer Communication - (00:18:38)

🌐 Ecosystems of E-commerce Platforms - (00:22:08)

🌍 Impact vs. Making Money - (00:28:18)

🚀 The Future of E-commerce Platforms - (00:31:32)

❤️ Hearts of Commerce Project - (00:36:17)


Maier Bianchi

LinkedIn - https://www.linkedin.com/in/maierbianchi/

Bemir - https://bemeir.com/

Cryptan Labs - https://cryptanlabs.com/

Hearts of Commerce - https://www.heartsofcommerce.org/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon



]]> In this episode of the D2Z Podcast, join host and Gen Z entrepreneur Brandon Amoroso as he delves into the dynamic world of e-commerce and web development with special guest Maier Bianchi, the founder of Bemeir, a digital commerce and UX design agency. Get ready to embark on a journey through the ever-evolving landscape of online commerce.


Maier Bianchi shares his captivating journey into e-commerce, from early family exposure to his family's Halloween store to becoming a technology and web development expert. With years of experience across various e-commerce platforms, Maier offers unique insights into the market's evolution.


Discover the shifting dynamics of e-commerce platforms, including Shopify's remarkable ascent in recent years, and how each platform caters to specific industry needs.


Explore exciting e-commerce trends, like the concept of e-commerce empowerment and the significance of loyalty and membership programs in building strong customer communities.


Join us for a deep dive into e-commerce's competitive landscape, future possibilities, and Maier's impactful project, 'Hearts of Commerce,' dedicated to raising awareness about congenital heart disease within the e-commerce community. Stay ahead in the ever-changing world of e-commerce and web development.


Timestamps:

🎙️ Introduction to Maier Bianchi and Bemeir - (00:00:00)

💼 From Family Business to E-Commerce Development - (00:02:20)

💻 Learning HTML, CSS, and Web Development - (00:03:07)

🚀 Journey to Starting Bemeir - (00:04:33)

🔄 Evolution of E-Commerce Platforms - (00:05:48)

🛍️ Shopify's Dominance in the Market - (00:06:01)

🔌 Importance of Integration and Scalability - (00:09:55)

💲 Pricing and Negotiations with E-Commerce Platforms - (00:10:26)

🚀 E-commerce Trends for 2024 - (00:13:22)

🤝 Loyalty and Memberships - (00:16:14)

🤝 Collaborative Commerce - (00:17:12)

📦 Building Second Orders and Customer Communication - (00:18:38)

🌐 Ecosystems of E-commerce Platforms - (00:22:08)

🌍 Impact vs. Making Money - (00:28:18)

🚀 The Future of E-commerce Platforms - (00:31:32)

❤️ Hearts of Commerce Project - (00:36:17)


Maier Bianchi

LinkedIn - https://www.linkedin.com/in/maierbianchi/

Bemir - https://bemeir.com/

Cryptan Labs - https://cryptanlabs.com/

Hearts of Commerce - https://www.heartsofcommerce.org/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon



]]> Brandon Amoroso Buzzsprout-14284569 Wed, 10 Jan 2024 09:00:00 -0800 2267 1 90 full false The Art of AI-Driven Personalization in Marketing with Ryan Burrer - 89 The Art of AI-Driven Personalization in Marketing with Ryan Burrer - 89 In this episode of the D2Z Podcast, Brandon Amoroso welcomes Ryan Burrer, Principal Sales Engineer for New Products at Attentive. Together, they delve into the intriguing intersection of marketing, AI, and personalization.


Ryan, a seasoned expert with over a decade of experience in the email service provider domain, unveils valuable insights into the ever-evolving marketing landscape. They explore the shift from traditional, channel-centric strategies to a more unified, customer-centric approach that meets the rising expectations of today's consumers.


One key highlight of their conversation is the significance of consolidating various marketing channels into a single platform. This approach not only provides marketers with a comprehensive view of customer behavior but also empowers them to tailor communications according to individual preferences, thus enhancing the overall customer experience.


Ryan and Brandon discuss how AI can automate decision-making processes, generate personalized content, and predict customer behavior. The result? A more engaging and personalized customer journey.


Ryan provides valuable insights into how Attentive leverages AI to craft highly personalized and engaging email campaigns. Moreover, they peek into the future of AI in marketing, where it plays a pivotal role in guiding marketers on audience building, timing, and messaging strategies.


The conversation also delves into the challenges of a post-cookie world and the need to transition to more reliable tracking methods, such as device tracking and IP-based identification.


As the episode unfolds, Brandon and Ryan explore the emerging trend of marketers expanding their communication channels beyond email and SMS. They contemplate the use of platforms like physical mail and WhatsApp to engage customers effectively, providing a glimpse into the future of customer communication solutions.


Tune in to this captivating episode of the D2Z Podcast to gain valuable insights into the evolving world of marketing, AI, and personalization.


Timestamps:

🎙️ Exploring Marketing Evolution with Ryan Burrer (00:00:00)

📈 The Shifting Landscape of Marketing Channels (00:00:36)

🌟 The Power of Customer-Centric Approaches (00:03:08)

🎯 Precision through Personalization and Segmentation (00:04:19)

🤖 Unveiling AI's Impact on Marketing (00:08:00)

🚀 The Future Unleashed: AI in Marketing (00:11:50)

📱 Attentive's Innovative SMS and Email Approach (00:13:11)

🍪 Challenges in a Post-Cookie World (00:13:41)

🔍 Towards Deterministic Tracking (00:14:06)

📦 The Magic of Product Recommendation Feeds (00:15:05)

📊 Trends Shaping Marketing and Customer Engagement (00:20:27)

🤔 WhatsApp Limitations: Unraveling Marketing Challenges (00:25:40)

🚀 Future Avenues in Marketing: What Lies Ahead (00:26:30)

🌐 The Quest for a Unified Platform in Customer Communication (00:27:05)

🔮 Speculating on the Future of Marketing Tools (00:28:01)

🛠️ Build vs. Buy: Deciphering Decision-Making in Marketing (00:28:48)

⚖️ Balancing Innovation and Customer Trust (00:34:47)


Ryan Burrer

LinkedIn - https://www.linkedin.com/in/ryan-burrer-60332852/

Attentive - https://www.attentive.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - 

]]> In this episode of the D2Z Podcast, Brandon Amoroso welcomes Ryan Burrer, Principal Sales Engineer for New Products at Attentive. Together, they delve into the intriguing intersection of marketing, AI, and personalization.


Ryan, a seasoned expert with over a decade of experience in the email service provider domain, unveils valuable insights into the ever-evolving marketing landscape. They explore the shift from traditional, channel-centric strategies to a more unified, customer-centric approach that meets the rising expectations of today's consumers.


One key highlight of their conversation is the significance of consolidating various marketing channels into a single platform. This approach not only provides marketers with a comprehensive view of customer behavior but also empowers them to tailor communications according to individual preferences, thus enhancing the overall customer experience.


Ryan and Brandon discuss how AI can automate decision-making processes, generate personalized content, and predict customer behavior. The result? A more engaging and personalized customer journey.


Ryan provides valuable insights into how Attentive leverages AI to craft highly personalized and engaging email campaigns. Moreover, they peek into the future of AI in marketing, where it plays a pivotal role in guiding marketers on audience building, timing, and messaging strategies.


The conversation also delves into the challenges of a post-cookie world and the need to transition to more reliable tracking methods, such as device tracking and IP-based identification.


As the episode unfolds, Brandon and Ryan explore the emerging trend of marketers expanding their communication channels beyond email and SMS. They contemplate the use of platforms like physical mail and WhatsApp to engage customers effectively, providing a glimpse into the future of customer communication solutions.


Tune in to this captivating episode of the D2Z Podcast to gain valuable insights into the evolving world of marketing, AI, and personalization.


Timestamps:

🎙️ Exploring Marketing Evolution with Ryan Burrer (00:00:00)

📈 The Shifting Landscape of Marketing Channels (00:00:36)

🌟 The Power of Customer-Centric Approaches (00:03:08)

🎯 Precision through Personalization and Segmentation (00:04:19)

🤖 Unveiling AI's Impact on Marketing (00:08:00)

🚀 The Future Unleashed: AI in Marketing (00:11:50)

📱 Attentive's Innovative SMS and Email Approach (00:13:11)

🍪 Challenges in a Post-Cookie World (00:13:41)

🔍 Towards Deterministic Tracking (00:14:06)

📦 The Magic of Product Recommendation Feeds (00:15:05)

📊 Trends Shaping Marketing and Customer Engagement (00:20:27)

🤔 WhatsApp Limitations: Unraveling Marketing Challenges (00:25:40)

🚀 Future Avenues in Marketing: What Lies Ahead (00:26:30)

🌐 The Quest for a Unified Platform in Customer Communication (00:27:05)

🔮 Speculating on the Future of Marketing Tools (00:28:01)

🛠️ Build vs. Buy: Deciphering Decision-Making in Marketing (00:28:48)

⚖️ Balancing Innovation and Customer Trust (00:34:47)


Ryan Burrer

LinkedIn - https://www.linkedin.com/in/ryan-burrer-60332852/

Attentive - https://www.attentive.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - 

]]> Brandon Amoroso Buzzsprout-14239451 Wed, 03 Jan 2024 09:00:00 -0800 2447 1 89 full false Navigating Business Growth and AI Impact with Jess Cervellon - 88 Navigating Business Growth and AI Impact with Jess Cervellon - 88 Brandon Amoroso sits down with Jess Cervellon, former VP of Customer Experience at Feastables and a fractional CMO for various eCommerce businesses.


Jess Cervellon takes us on a thrilling journey through her early days at Feastables, a startup that experienced remarkable growth. She shares the excitement of launching a business, adapting strategies, and the importance of flexibility in scaling.


Join us as we explore the challenges of building brand communities without a prominent figurehead and uncover strategies for engaging audiences across various platforms. Jess reveals the secrets behind creating captivating content and using gamification in email and SMS marketing.


We also delve into the power of a founder's social presence and brand storytelling, emphasizing the impact of personal connections in successful brands. Discover the world of interactive emails and the intricacies of transitioning from e-commerce to retail while maintaining control over the customer journey and data.


Throughout the episode, Jess and Brandon share invaluable insights on brand building, AI-generated content, and the significance of nurturing customer relationships for long-term success. Tune in to stay ahead in the ever-evolving landscape of entrepreneurship and eCommerce!


Timestamps:

👋 Meet Jess Cervellon and Her Background (00:00:02)

🚀 Jess's Startup Journey as Employee #4 at Feastables (00:01:10)

🎢 The Rollercoaster Ride of a Startup (00:01:24)

🔄 Pivoting Strategies: Key to Success (00:02:06)

🤹‍♂️ The Art of Adaptability in Business (00:03:26)

👩‍💼 From Employee to Fractional CMO (00:06:13)

📚 Balancing Specialization and Diverse Challenges (00:07:59)

👥 Building a Brand Community without a Figurehead (00:11:07)

🏰 Community Building Strategies: Discord & Interactive Emails (00:12:28)

🗣️ Founder's Social Presence and Brand Story (00:14:40)

💬 Connecting with Consumers through Founder Stories (00:15:00)

🌟 "Fly by Jing" Brand Storytelling Example (00:15:20)

💌 Interactive Emails and Software Tools (00:17:22)

📱 The Two-Way Nature of SMS Marketing (00:18:24)

🏬 Transitioning from E-commerce to Retail Challenges (00:20:16)

📊 Gathering Customer Data and Brand Control (00:21:36)

📜 Marketing in Regulated Industries (00:24:30)

⚖️ Lawyers' Use of Chad GPT (00:25:26)

🌐 Potential Impact of AI in Business (00:25:45)

✍️ AI-Generated Content and Copywriting (00:26:5)

🤖 Ethical Concerns about AI (00:27:23)

🗣️ AI in Voice Mimicry (00:28:28)

🤝 AI in Negotiation (00:29:12)

🛒 AI's Influence on Customer Experience (00:32:56)

📈 Challenges in Marketing Analytics (00:34:17)

📊 The Need for Comprehensive Analytics Tools (00:35:23)

🌐 Community Building and Brand Storytelling (00:37:55)


Jess Cervellon

LinkedIn - https://www.linkedin.com/in/jess-cervellon/

Website - https://jesscervellon.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon


]]> Brandon Amoroso sits down with Jess Cervellon, former VP of Customer Experience at Feastables and a fractional CMO for various eCommerce businesses.


Jess Cervellon takes us on a thrilling journey through her early days at Feastables, a startup that experienced remarkable growth. She shares the excitement of launching a business, adapting strategies, and the importance of flexibility in scaling.


Join us as we explore the challenges of building brand communities without a prominent figurehead and uncover strategies for engaging audiences across various platforms. Jess reveals the secrets behind creating captivating content and using gamification in email and SMS marketing.


We also delve into the power of a founder's social presence and brand storytelling, emphasizing the impact of personal connections in successful brands. Discover the world of interactive emails and the intricacies of transitioning from e-commerce to retail while maintaining control over the customer journey and data.


Throughout the episode, Jess and Brandon share invaluable insights on brand building, AI-generated content, and the significance of nurturing customer relationships for long-term success. Tune in to stay ahead in the ever-evolving landscape of entrepreneurship and eCommerce!


Timestamps:

👋 Meet Jess Cervellon and Her Background (00:00:02)

🚀 Jess's Startup Journey as Employee #4 at Feastables (00:01:10)

🎢 The Rollercoaster Ride of a Startup (00:01:24)

🔄 Pivoting Strategies: Key to Success (00:02:06)

🤹‍♂️ The Art of Adaptability in Business (00:03:26)

👩‍💼 From Employee to Fractional CMO (00:06:13)

📚 Balancing Specialization and Diverse Challenges (00:07:59)

👥 Building a Brand Community without a Figurehead (00:11:07)

🏰 Community Building Strategies: Discord & Interactive Emails (00:12:28)

🗣️ Founder's Social Presence and Brand Story (00:14:40)

💬 Connecting with Consumers through Founder Stories (00:15:00)

🌟 "Fly by Jing" Brand Storytelling Example (00:15:20)

💌 Interactive Emails and Software Tools (00:17:22)

📱 The Two-Way Nature of SMS Marketing (00:18:24)

🏬 Transitioning from E-commerce to Retail Challenges (00:20:16)

📊 Gathering Customer Data and Brand Control (00:21:36)

📜 Marketing in Regulated Industries (00:24:30)

⚖️ Lawyers' Use of Chad GPT (00:25:26)

🌐 Potential Impact of AI in Business (00:25:45)

✍️ AI-Generated Content and Copywriting (00:26:5)

🤖 Ethical Concerns about AI (00:27:23)

🗣️ AI in Voice Mimicry (00:28:28)

🤝 AI in Negotiation (00:29:12)

🛒 AI's Influence on Customer Experience (00:32:56)

📈 Challenges in Marketing Analytics (00:34:17)

📊 The Need for Comprehensive Analytics Tools (00:35:23)

🌐 Community Building and Brand Storytelling (00:37:55)


Jess Cervellon

LinkedIn - https://www.linkedin.com/in/jess-cervellon/

Website - https://jesscervellon.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon


]]> Brandon Amoroso Buzzsprout-14213314 Thu, 28 Dec 2023 06:00:00 -0800 2389 1 88 full false Unlocking the Power of AI in Retention Analytics with Ben Hindman - 87 Unlocking the Power of AI in Retention Analytics with Ben Hindman - 87 In this episode of the D2Z Podcast, Brandon Amoroso and Ben Hindman, co-founder and CMO of Peel Insights, delve into the world of retention analytics and AI-driven insights. Together, they explore the intersection of data analysis and actionable marketing strategies, providing valuable insights for businesses looking to enhance their retention efforts.


Ben is a seasoned entrepreneur who takes us on a whirlwind tour of his career—from his roots in event planning to the inception of Splash, a trailblazing event marketing software, and his current role at Peel Insights.


The heart of the conversation lies in Peel Insights' groundbreaking creation: Magic Dash. This AI-powered marvel is designed to be a compass for businesses, particularly those in the direct-to-consumer (DTC) arena, navigating the vast sea of data. Ben expertly navigates the complexities faced by businesses generating annual revenues between $5 million and $50 million, highlighting the hurdles they face in harnessing their data effectively.


Ben and Brandon also embark on a visionary exploration of data analysis's future, with the potential to reshape the e-commerce landscape. The future? Automated recommendations and actions galore, driven by data insights. Yet, they acknowledge the yawning chasm that separates the present from this utopian vision.


As we near the end of this podcast episode, Brandon and Ben naturally gravitate toward the ever-evolving landscape of e-commerce. It wouldn't be a D2Z Podcast episode without some insights into the e-commerce landscape, right?


So, here's the bottom line: to thrive in today's cutthroat business arena, businesses need to master two key strategies—keeping customers engaged and diversifying marketing channels. It's the winning formula for profitability and long-term success, especially when investors are looking for both. Consider this episode your compass in this ever-evolving journey.


Tune in for an enriching journey through retention analytics, AI-powered revelations, and the evolving landscape of data-driven marketing. Discover the compass to navigate the labyrinth of data and emerge as a victor in the competitive arena of business.


Timestamps:

🎙️ (00:00:00) Introduction and Background of Ben Hindman

🚀 (00:01:47) Evolution of Peel Insights and Introduction to Magic Dash

📊 (00:05:57) The Gap in Analytics Tools for Mid-Market Businesses

🔍 (00:06:42) Bridging the Gap with Magic Dash

🤖 (00:10:14) The Role of AI in Data Analysis

🔍 (00:11:18) Trust and Clarity in Data Analysis

🌟 (00:11:48) The Future of Data Analysis and Marketing Integration

🔮 (00:12:26) The future of data analysis and automation

🚧 (00:12:58) Gap between current capabilities and automation vision

🧠 (00:13:27) Factors affecting progress: Consumer psychology and technology

📲 (00:13:56) Potential for reduced importance of interfaces

🌐 (00:14:08) Emerging apps automating data capture and analysis

🛍️ (00:14:28) Importance of AI-driven website personalization

🌐 (00:15:13) Challenges in website personalization compared to email

📈 (00:15:49) Discussion on e-commerce trends and retention

🔄 (00:16:12) Necessity for cross-dimensional data analysis

💼 (00:17:00) The shift towards profitability and retention

🔑 (00:17:30) The significance of retaining customers

🌱 (00:18:39) Focus on slow, profitable growth

🎯 (00:19:25) Targeting specific customer archetypes

🔊 (00:26:55) The importance of resonating deeply with the audience


Ben H

]]> In this episode of the D2Z Podcast, Brandon Amoroso and Ben Hindman, co-founder and CMO of Peel Insights, delve into the world of retention analytics and AI-driven insights. Together, they explore the intersection of data analysis and actionable marketing strategies, providing valuable insights for businesses looking to enhance their retention efforts.


Ben is a seasoned entrepreneur who takes us on a whirlwind tour of his career—from his roots in event planning to the inception of Splash, a trailblazing event marketing software, and his current role at Peel Insights.


The heart of the conversation lies in Peel Insights' groundbreaking creation: Magic Dash. This AI-powered marvel is designed to be a compass for businesses, particularly those in the direct-to-consumer (DTC) arena, navigating the vast sea of data. Ben expertly navigates the complexities faced by businesses generating annual revenues between $5 million and $50 million, highlighting the hurdles they face in harnessing their data effectively.


Ben and Brandon also embark on a visionary exploration of data analysis's future, with the potential to reshape the e-commerce landscape. The future? Automated recommendations and actions galore, driven by data insights. Yet, they acknowledge the yawning chasm that separates the present from this utopian vision.


As we near the end of this podcast episode, Brandon and Ben naturally gravitate toward the ever-evolving landscape of e-commerce. It wouldn't be a D2Z Podcast episode without some insights into the e-commerce landscape, right?


So, here's the bottom line: to thrive in today's cutthroat business arena, businesses need to master two key strategies—keeping customers engaged and diversifying marketing channels. It's the winning formula for profitability and long-term success, especially when investors are looking for both. Consider this episode your compass in this ever-evolving journey.


Tune in for an enriching journey through retention analytics, AI-powered revelations, and the evolving landscape of data-driven marketing. Discover the compass to navigate the labyrinth of data and emerge as a victor in the competitive arena of business.


Timestamps:

🎙️ (00:00:00) Introduction and Background of Ben Hindman

🚀 (00:01:47) Evolution of Peel Insights and Introduction to Magic Dash

📊 (00:05:57) The Gap in Analytics Tools for Mid-Market Businesses

🔍 (00:06:42) Bridging the Gap with Magic Dash

🤖 (00:10:14) The Role of AI in Data Analysis

🔍 (00:11:18) Trust and Clarity in Data Analysis

🌟 (00:11:48) The Future of Data Analysis and Marketing Integration

🔮 (00:12:26) The future of data analysis and automation

🚧 (00:12:58) Gap between current capabilities and automation vision

🧠 (00:13:27) Factors affecting progress: Consumer psychology and technology

📲 (00:13:56) Potential for reduced importance of interfaces

🌐 (00:14:08) Emerging apps automating data capture and analysis

🛍️ (00:14:28) Importance of AI-driven website personalization

🌐 (00:15:13) Challenges in website personalization compared to email

📈 (00:15:49) Discussion on e-commerce trends and retention

🔄 (00:16:12) Necessity for cross-dimensional data analysis

💼 (00:17:00) The shift towards profitability and retention

🔑 (00:17:30) The significance of retaining customers

🌱 (00:18:39) Focus on slow, profitable growth

🎯 (00:19:25) Targeting specific customer archetypes

🔊 (00:26:55) The importance of resonating deeply with the audience


Ben H

]]> Brandon Amoroso Buzzsprout-14180860 Wed, 20 Dec 2023 08:00:00 -0800 2399 1 87 full false Customer-Centric Branding with Bryan Alston - 86 Customer-Centric Branding with Bryan Alston - 86 In this episode of the D2Z Podcast, Brandon Amoroso explores the world of eCommerce and brand building with Bryan Alston, co-founder and managing partner at Brand Castle Growth Partners. With 12 years of experience in launching and scaling eCommerce startups, Bryan shares valuable insights into successful brand development. He emphasizes the shift towards prioritizing customer relationships over platform optimization and the growing importance of personalized marketing.


The conversation delves into budget allocation for top-of-funnel marketing efforts, with Bryan highlighting the significance of understanding your customer base and tailoring strategies accordingly. They discuss the evolving eCommerce landscape, the impact of privacy updates on attribution, and the resurgence of physical retail stores.


Bryan also offers tips for brands preparing for 2024, including exploring Reddit as an advertising channel and considering alternative channels for brick-and-mortar expansion. The discussion touches on the importance of starting locally, building a community, and pursuing slow and sustainable growth over "growth at all costs."


Tune in for a wealth of knowledge on growing and scaling your business, Gen Z style, and gain insights into the changing dynamics of the eCommerce industry.


Timestamps:

🎙️ 00:00:36 - Introduction and Background of Bryan Alston (00:00:00)

⚠️ 00:07:03 - Pitfalls in Growing and Scaling Brands

🤝 00:09:26 - Prioritizing Customer Relationships Over Platform Optimization

🏢 00:11:57 - The Role of E-commerce in Brick-and-Mortar Success

🌐 00:12:54 - Benefits of Having an Online Community

📊 00:13:58 - Leveraging E-commerce for Data and Insights

🚶‍♂️ 00:15:04 - Driving Foot Traffic to In-Store Products

💰 00:15:22 - Budget Allocation for Top-of-Funnel Marketing

📊 00:15:55 - Understanding Customer Demographics

👥 00:17:40 - Targeting Key Influencers

🔄 00:23:25 - Shifting E-commerce Landscape

🔄 00:24:18 - Focus on Customer Retention

💼 00:26:20 - Marketing as a Revenue-Generating Channel

📅 00:29:52 - Preparing for 2024

🌐 00:30:20 - Exploring Reddit as a Potential Advertising Channel

🏢 00:31:43 - Considering Alternative Channels for Brick-and-Mortar Expansion

🏘️ 00:36:27 - Starting Locally and Building a Community

🌱 00:37:02 - Slow and Sustainable Growth Versus "Growth at All Costs"

💼 00:39:50 - The Importance of Proper Capital Structure

📉 00:41:37 - Investments Driven by Hype and Their Consequences

🎤 00:42:21 - Conclusion and Where to Find Bryan Online


Bryan Alston

LinkedIn - https://www.linkedin.com/in/bralston/

Website - https://www.brandcastle.co/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> In this episode of the D2Z Podcast, Brandon Amoroso explores the world of eCommerce and brand building with Bryan Alston, co-founder and managing partner at Brand Castle Growth Partners. With 12 years of experience in launching and scaling eCommerce startups, Bryan shares valuable insights into successful brand development. He emphasizes the shift towards prioritizing customer relationships over platform optimization and the growing importance of personalized marketing.


The conversation delves into budget allocation for top-of-funnel marketing efforts, with Bryan highlighting the significance of understanding your customer base and tailoring strategies accordingly. They discuss the evolving eCommerce landscape, the impact of privacy updates on attribution, and the resurgence of physical retail stores.


Bryan also offers tips for brands preparing for 2024, including exploring Reddit as an advertising channel and considering alternative channels for brick-and-mortar expansion. The discussion touches on the importance of starting locally, building a community, and pursuing slow and sustainable growth over "growth at all costs."


Tune in for a wealth of knowledge on growing and scaling your business, Gen Z style, and gain insights into the changing dynamics of the eCommerce industry.


Timestamps:

🎙️ 00:00:36 - Introduction and Background of Bryan Alston (00:00:00)

⚠️ 00:07:03 - Pitfalls in Growing and Scaling Brands

🤝 00:09:26 - Prioritizing Customer Relationships Over Platform Optimization

🏢 00:11:57 - The Role of E-commerce in Brick-and-Mortar Success

🌐 00:12:54 - Benefits of Having an Online Community

📊 00:13:58 - Leveraging E-commerce for Data and Insights

🚶‍♂️ 00:15:04 - Driving Foot Traffic to In-Store Products

💰 00:15:22 - Budget Allocation for Top-of-Funnel Marketing

📊 00:15:55 - Understanding Customer Demographics

👥 00:17:40 - Targeting Key Influencers

🔄 00:23:25 - Shifting E-commerce Landscape

🔄 00:24:18 - Focus on Customer Retention

💼 00:26:20 - Marketing as a Revenue-Generating Channel

📅 00:29:52 - Preparing for 2024

🌐 00:30:20 - Exploring Reddit as a Potential Advertising Channel

🏢 00:31:43 - Considering Alternative Channels for Brick-and-Mortar Expansion

🏘️ 00:36:27 - Starting Locally and Building a Community

🌱 00:37:02 - Slow and Sustainable Growth Versus "Growth at All Costs"

💼 00:39:50 - The Importance of Proper Capital Structure

📉 00:41:37 - Investments Driven by Hype and Their Consequences

🎤 00:42:21 - Conclusion and Where to Find Bryan Online


Bryan Alston

LinkedIn - https://www.linkedin.com/in/bralston/

Website - https://www.brandcastle.co/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> Brandon Amoroso Buzzsprout-14140149 Wed, 13 Dec 2023 11:00:00 -0800 2619 1 86 full false Account-Based Marketing Masterclass with Richard Robert - 85 Account-Based Marketing Masterclass with Richard Robert - 85 In this episode of The D2Z Podcast, Gen-Z entrepreneur Brandon Amoroso engages in a captivating conversation with Richard Robert, a seasoned #marketing expert with over a decade of diverse industry experience. Rich unravels the intricate world of #fieldmarketing, stressing the paramount importance of collaboration with sales and customer success. Together, they explore effective ways to quantify return on investment (#ROI) and unveil a spectrum of event marketing strategies, ranging from intimate gatherings to grand conferences. The episode also casts a spotlight on Rich's forthcoming Art Basel event in Miami and delves into the dynamics of Account-Based Marketing (ABM). With Rich's invaluable insights, listeners gain a comprehensive understanding of field marketing strategies tailored to businesses of all sizes and industries.

Timestamps:
🎙️ Introduction and Background of Richard Robert (00:00:02)
📊 Explaining Field Marketing (00:01:27)
💡 Quantifying ROI in Field Marketing (00:02:30)
🤝 Collaboration with Sales and Customer Success (00:03:57)
🎉 Event Marketing Preferences (00:05:00)
🌟 Exciting Upcoming Event: Art Basel (00:09:13)
🎯 Account-Based Marketing (ABM) Explanation (00:11:30)
📋 Event Planning and Checklists (00:12:47)
📈 Lead Generation and Account Mapping (00:14:29)
🔌 Technology's Role in Field Marketing (00:15:45)
🏢 Preferences for Small vs. Large Companies (00:18:11)
🚀 Advantages of Working with Established Brands (00:19:27)
🤖 Humanizing Field Marketing Approaches (00:23:59)
💎 Providing Value to Event Attendees (00:25:47)
⏰ Consider Timing and Logistics (00:26:09)
🚗 Traffic and Transportation Challenges (00:26:38)
🌟 Enhancing Attendee Experience (00:27:29)
🤝 Closing remarks (00:29:59)

Richard Robert
LinkedIn

Brandon Amoroso:
LinkedIn
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon

]]> In this episode of The D2Z Podcast, Gen-Z entrepreneur Brandon Amoroso engages in a captivating conversation with Richard Robert, a seasoned #marketing expert with over a decade of diverse industry experience. Rich unravels the intricate world of #fieldmarketing, stressing the paramount importance of collaboration with sales and customer success. Together, they explore effective ways to quantify return on investment (#ROI) and unveil a spectrum of event marketing strategies, ranging from intimate gatherings to grand conferences. The episode also casts a spotlight on Rich's forthcoming Art Basel event in Miami and delves into the dynamics of Account-Based Marketing (ABM). With Rich's invaluable insights, listeners gain a comprehensive understanding of field marketing strategies tailored to businesses of all sizes and industries.

Timestamps:
🎙️ Introduction and Background of Richard Robert (00:00:02)
📊 Explaining Field Marketing (00:01:27)
💡 Quantifying ROI in Field Marketing (00:02:30)
🤝 Collaboration with Sales and Customer Success (00:03:57)
🎉 Event Marketing Preferences (00:05:00)
🌟 Exciting Upcoming Event: Art Basel (00:09:13)
🎯 Account-Based Marketing (ABM) Explanation (00:11:30)
📋 Event Planning and Checklists (00:12:47)
📈 Lead Generation and Account Mapping (00:14:29)
🔌 Technology's Role in Field Marketing (00:15:45)
🏢 Preferences for Small vs. Large Companies (00:18:11)
🚀 Advantages of Working with Established Brands (00:19:27)
🤖 Humanizing Field Marketing Approaches (00:23:59)
💎 Providing Value to Event Attendees (00:25:47)
⏰ Consider Timing and Logistics (00:26:09)
🚗 Traffic and Transportation Challenges (00:26:38)
🌟 Enhancing Attendee Experience (00:27:29)
🤝 Closing remarks (00:29:59)

Richard Robert
LinkedIn

Brandon Amoroso:
LinkedIn
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon

]]> Brandon Amoroso Buzzsprout-14055311 Wed, 29 Nov 2023 11:00:00 -0800 1832 1 85 full false Mastering Loyalty Programs and Customer Engagement with Jared Mintzlaff - 84 Mastering Loyalty Programs and Customer Engagement with Jared Mintzlaff - 84 Join Brandon Amoroso and Jared Mintzlaff in this enlightening episode as they explore the world of loyalty programs and customer engagement. Discover the frustrations of generic loyalty initiatives and the need for tailored programs that nurture genuine customer retention. Gain insights into measuring program success, crafting unique loyalty experiences, and the importance of building authentic connections with customers. Learn about key metrics for program evaluation and the optimal timing for program implementation. Whether you're an e-commerce enthusiast or a business owner, this episode offers strategic advice to elevate your customer engagement and loyalty strategies. Don't miss their practical tips for preparing your brand for Black Friday and Cyber Monday. 


Jared Mintzlaff

LinkedIn - https://www.linkedin.com/in/jaredmintzlaff/

Nifty Bridge - https://www.niftybridge.io/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon



]]> Join Brandon Amoroso and Jared Mintzlaff in this enlightening episode as they explore the world of loyalty programs and customer engagement. Discover the frustrations of generic loyalty initiatives and the need for tailored programs that nurture genuine customer retention. Gain insights into measuring program success, crafting unique loyalty experiences, and the importance of building authentic connections with customers. Learn about key metrics for program evaluation and the optimal timing for program implementation. Whether you're an e-commerce enthusiast or a business owner, this episode offers strategic advice to elevate your customer engagement and loyalty strategies. Don't miss their practical tips for preparing your brand for Black Friday and Cyber Monday. 


Jared Mintzlaff

LinkedIn - https://www.linkedin.com/in/jaredmintzlaff/

Nifty Bridge - https://www.niftybridge.io/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon



]]> Brandon Amoroso Buzzsprout-14017451 Wed, 22 Nov 2023 16:00:00 -0800 2384 1 84 full false How to Start Your Own Fractional Growth Marketing Agency with Brennan Tobin - 83 How to Start Your Own Fractional Growth Marketing Agency with Brennan Tobin - 83 In this episode of D2Z, Gen Z entrepreneur Brandon Amoroso, founder and president of Electriq, engages in a dynamic conversation with Brennan Tobin, the founder of Odd Duck, a fractional growth marketing group and full-service performance marketing agency. Together, they explore the intricate world of entrepreneurship, marketing, and agency pricing strategies.

This episode offers invaluable insights into the intricate dynamics of agency pricing, client relationships, and leadership approaches in the entrepreneurial landscape. If you're seeking to navigate the multifaceted world of agency services or gain fresh perspectives on growth marketing, this podcast is a must-listen. Tune in to discover actionable takeaways and strategies to enhance your entrepreneurial journey.

Brennan Tobin

LinkedIn - https://www.linkedin.com/in/brennan-tobin-a5716b133/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> In this episode of D2Z, Gen Z entrepreneur Brandon Amoroso, founder and president of Electriq, engages in a dynamic conversation with Brennan Tobin, the founder of Odd Duck, a fractional growth marketing group and full-service performance marketing agency. Together, they explore the intricate world of entrepreneurship, marketing, and agency pricing strategies.

This episode offers invaluable insights into the intricate dynamics of agency pricing, client relationships, and leadership approaches in the entrepreneurial landscape. If you're seeking to navigate the multifaceted world of agency services or gain fresh perspectives on growth marketing, this podcast is a must-listen. Tune in to discover actionable takeaways and strategies to enhance your entrepreneurial journey.

Brennan Tobin

LinkedIn - https://www.linkedin.com/in/brennan-tobin-a5716b133/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

]]> Brandon Amoroso Buzzsprout-13979805 Wed, 15 Nov 2023 12:00:00 -0800 2211 1 83 full false Recharge: Fueling Subscription Success with Oisin O'Connor - 82 Recharge: Fueling Subscription Success with Oisin O'Connor - 82 Oisin O'Connor is the co-founder and CEO of Recharge, a leading platform powering subscription growth for e-commerce brands. In this episode, Brandon and Oisin explore entrepreneurship, customer insights, and the evolving e-commerce landscape.


One of the central themes of this episode is the significance of listening to customers deeply. Oisin and Brandon stress the importance of understanding not only the surface-level problems but also the underlying issues that customers face. 


Scaling an organization takes center stage as Oisin shares his valuable experiences and insights, emphasizing the need to adapt the organizational structure and attract the right talent to fuel growth successfully. The episode also sheds light on the pivotal role of founders in shaping a company's culture through intentional actions, including the innovative strategy of polarizing job postings. Throughout the conversation, the importance of maintaining alignment within a growing company resonates, with a focus on identifying and retaining team members aligned with the company's vision. 


This episode is packed with valuable insights, real-world experiences, and thought-provoking discussions that will inspire, inform, and entertain. Don't miss this opportunity to gain a deeper understanding of entrepreneurship and the ever-dynamic world of e-commerce.


Oisin O'Connor:

LinkedIn - https://www.linkedin.com/in/oisino/

Recharge - https://rechargepayments.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon



]]> Oisin O'Connor is the co-founder and CEO of Recharge, a leading platform powering subscription growth for e-commerce brands. In this episode, Brandon and Oisin explore entrepreneurship, customer insights, and the evolving e-commerce landscape.


One of the central themes of this episode is the significance of listening to customers deeply. Oisin and Brandon stress the importance of understanding not only the surface-level problems but also the underlying issues that customers face. 


Scaling an organization takes center stage as Oisin shares his valuable experiences and insights, emphasizing the need to adapt the organizational structure and attract the right talent to fuel growth successfully. The episode also sheds light on the pivotal role of founders in shaping a company's culture through intentional actions, including the innovative strategy of polarizing job postings. Throughout the conversation, the importance of maintaining alignment within a growing company resonates, with a focus on identifying and retaining team members aligned with the company's vision. 


This episode is packed with valuable insights, real-world experiences, and thought-provoking discussions that will inspire, inform, and entertain. Don't miss this opportunity to gain a deeper understanding of entrepreneurship and the ever-dynamic world of e-commerce.


Oisin O'Connor:

LinkedIn - https://www.linkedin.com/in/oisino/

Recharge - https://rechargepayments.com/


Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon



]]> Brandon Amoroso Buzzsprout-13932672 Wed, 08 Nov 2023 11:00:00 -0800 2930 1 82 full false Entrepreneurship and Innovation in the Health & Wellness Industry with Alejandro Chaban - 81 Entrepreneurship and Innovation in the Health & Wellness Industry with Alejandro Chaban - 81 In this episode of the D2Z Podcast, Brandon Amoroso sits down with Alejandro Chaban, the visionary CEO and founder of Yes You Can!, a renowned health and wellness company. Alejandro's journey is nothing short of incredible, having battled obesity, bulimia, and anorexia at just 15 years old, only to emerge as a highly successful entrepreneur.

Brandon and Alejandro explore the intricacies of building and leading a thriving team. They emphasize the importance of clear communication, fostering innovation, and maintaining accountability within a growing organization. Alejandro's insights highlight the significance of adapting to the ever-changing landscape of marketing and communication in the health and wellness industry, showcasing how Yes You Can! continues to evolve and succeed.

The discussion also delves into the realities of entrepreneurship, where Brandon and Alejandro stress the essential qualities of resilience, adaptability, and customer-centricity. They emphasize the value of embracing change, staying open to innovation, and listening to the needs of the audience. This episode offers a ton of entrepreneurial wisdom, providing invaluable insights for aspiring and established business leaders alike.

]]> In this episode of the D2Z Podcast, Brandon Amoroso sits down with Alejandro Chaban, the visionary CEO and founder of Yes You Can!, a renowned health and wellness company. Alejandro's journey is nothing short of incredible, having battled obesity, bulimia, and anorexia at just 15 years old, only to emerge as a highly successful entrepreneur.

Brandon and Alejandro explore the intricacies of building and leading a thriving team. They emphasize the importance of clear communication, fostering innovation, and maintaining accountability within a growing organization. Alejandro's insights highlight the significance of adapting to the ever-changing landscape of marketing and communication in the health and wellness industry, showcasing how Yes You Can! continues to evolve and succeed.

The discussion also delves into the realities of entrepreneurship, where Brandon and Alejandro stress the essential qualities of resilience, adaptability, and customer-centricity. They emphasize the value of embracing change, staying open to innovation, and listening to the needs of the audience. This episode offers a ton of entrepreneurial wisdom, providing invaluable insights for aspiring and established business leaders alike.

]]> Brandon Amoroso Buzzsprout-13887076 Wed, 01 Nov 2023 11:00:00 -0700 2862 1 81 full false Revolutionizing Influencer and Affiliate Marketing with Lily Comba - 80 Revolutionizing Influencer and Affiliate Marketing with Lily Comba - 80 Lily Comba, Head of Agency Partnerships at Superfiliate and CEO of Superbloom, joins Brandon Amoroso in the D2Z podcast for an enlightening conversation that uncovers the dynamic world of influencer and affiliate marketing. 

In this episode, Lily shares her extensive background in influencer and affiliate marketing, including her pioneering work with Thrive Market on influencer collaborations. She discusses the challenges posed by outdated tracking methods and underscores the pivotal role technology plays in optimizing influencer and affiliate programs.

Lily's journey takes an intriguing turn as she discovers Superfiliate, a platform poised to revolutionize referral and loyalty programs. She highlights how this platform streamlines processes, offers data-driven insights, and enhances the overall customer experience. Brandon and Lily delve into the significance of a sister agency like Superbloom in supporting brands to unlock the full potential of tech solutions like Superfiliate.

The conversation also explores the evolving influencer landscape, the importance of upholding the integrity of influencer marketing, and the role agencies play in providing consulting and formal support to brands navigating the creator economy. Lily's passion for optimizing influencer marketing shines through, making this episode an invaluable resource for marketers and entrepreneurs seeking to elevate their strategies.

Tune in for a profound discussion on influencer and affiliate marketing, the transformative power of technology, and the ongoing importance of preserving the essence of influencer marketing in an ever-changing digital landscape.


]]> Lily Comba, Head of Agency Partnerships at Superfiliate and CEO of Superbloom, joins Brandon Amoroso in the D2Z podcast for an enlightening conversation that uncovers the dynamic world of influencer and affiliate marketing. 

In this episode, Lily shares her extensive background in influencer and affiliate marketing, including her pioneering work with Thrive Market on influencer collaborations. She discusses the challenges posed by outdated tracking methods and underscores the pivotal role technology plays in optimizing influencer and affiliate programs.

Lily's journey takes an intriguing turn as she discovers Superfiliate, a platform poised to revolutionize referral and loyalty programs. She highlights how this platform streamlines processes, offers data-driven insights, and enhances the overall customer experience. Brandon and Lily delve into the significance of a sister agency like Superbloom in supporting brands to unlock the full potential of tech solutions like Superfiliate.

The conversation also explores the evolving influencer landscape, the importance of upholding the integrity of influencer marketing, and the role agencies play in providing consulting and formal support to brands navigating the creator economy. Lily's passion for optimizing influencer marketing shines through, making this episode an invaluable resource for marketers and entrepreneurs seeking to elevate their strategies.

Tune in for a profound discussion on influencer and affiliate marketing, the transformative power of technology, and the ongoing importance of preserving the essence of influencer marketing in an ever-changing digital landscape.


]]> Brandon Amoroso Buzzsprout-13839344 Wed, 25 Oct 2023 11:00:00 -0700 1638 1 80 full false The Power of E-commerce Partnerships with Cade Proulx - 79 The Power of E-commerce Partnerships with Cade Proulx - 79 Cade Proulx, Head of Partnerships at Sendlane, joins host Brandon Amoroso to delve into his fascinating entrepreneurial journey and the dynamic world of e-commerce partnerships. Cade's journey spans from brokering a $10 million series C deal at a young age to his current role at Sendlane, where he spearheads partnership initiatives. He shares insights into the challenges of pivoting a business, the critical role trust plays between entrepreneurs and investors, and the evolving dynamics in the post-COVID business landscape.

One of the key takeaways from this conversation is the emphasis on quality over quantity in partnerships. Cade highlights the importance of fostering meaningful relationships where there's a mutual exchange of value and trust. Whether partnering with large agencies or boutique firms, Cade believes that the percentage of business contributed to each other is more valuable than sheer numbers. This perspective offers valuable insights for businesses seeking to establish and maintain strong partnerships in the ever-evolving e-commerce ecosystem.

The episode also sheds light on Sendlane's unique position in the email marketing landscape, with its competitive pricing, robust features, and strong support system. As businesses explore alternatives to other email marketing platforms, Cade discusses Sendlane's growth and its commitment to building a partnerships program that collaborates with more agencies and tech partners.

For professionals in the tech startup and e-commerce space, this episode offers a wealth of insights and lessons on navigating these dynamic industries. Tune in to gain valuable knowledge and stay tuned for more episodes like this.

]]> Cade Proulx, Head of Partnerships at Sendlane, joins host Brandon Amoroso to delve into his fascinating entrepreneurial journey and the dynamic world of e-commerce partnerships. Cade's journey spans from brokering a $10 million series C deal at a young age to his current role at Sendlane, where he spearheads partnership initiatives. He shares insights into the challenges of pivoting a business, the critical role trust plays between entrepreneurs and investors, and the evolving dynamics in the post-COVID business landscape.

One of the key takeaways from this conversation is the emphasis on quality over quantity in partnerships. Cade highlights the importance of fostering meaningful relationships where there's a mutual exchange of value and trust. Whether partnering with large agencies or boutique firms, Cade believes that the percentage of business contributed to each other is more valuable than sheer numbers. This perspective offers valuable insights for businesses seeking to establish and maintain strong partnerships in the ever-evolving e-commerce ecosystem.

The episode also sheds light on Sendlane's unique position in the email marketing landscape, with its competitive pricing, robust features, and strong support system. As businesses explore alternatives to other email marketing platforms, Cade discusses Sendlane's growth and its commitment to building a partnerships program that collaborates with more agencies and tech partners.

For professionals in the tech startup and e-commerce space, this episode offers a wealth of insights and lessons on navigating these dynamic industries. Tune in to gain valuable knowledge and stay tuned for more episodes like this.

]]> Brandon Amoroso Buzzsprout-13792855 Tue, 17 Oct 2023 11:00:00 -0700 2975 1 79 full false The Art of Navigating the CBD Legal Maze and Mastering AI with Mike Sill - 78 The Art of Navigating the CBD Legal Maze and Mastering AI with Mike Sill - 78 Mike Sill, co-founder of thriving CBD business, Sunday Scaries offers a trove of insights as we delve into his entrepreneurial journey, from the inception of his first venture, a photography business, to owning a bar and grill in San Diego, and eventually stepping into the CBD industry. Discover how Mike overcame challenges, navigated restrictions, and harnessed AI to revolutionize customer interactions.

Mike, with his rich experience leveraging AI tools, provides a fascinating walkthrough. He shares how he uses tools like ChatGPT and Bard to craft engaging and human-like interactions with customers. But the learning doesn't stop there. We dive into the realm of content creation, video editing, and SEO in the context of AI assistance. Mike also enlightens us on the art of task delegation and prioritization, a critical skill for every entrepreneur.

We move into the intricacies of CBD advertising. Mike unveils unique strategies to navigate the complex rules and restrictions that surround CBD products. We also delve into the importance of profitability in the CPG industry and the significance of brand partnerships. 

]]> Mike Sill, co-founder of thriving CBD business, Sunday Scaries offers a trove of insights as we delve into his entrepreneurial journey, from the inception of his first venture, a photography business, to owning a bar and grill in San Diego, and eventually stepping into the CBD industry. Discover how Mike overcame challenges, navigated restrictions, and harnessed AI to revolutionize customer interactions.

Mike, with his rich experience leveraging AI tools, provides a fascinating walkthrough. He shares how he uses tools like ChatGPT and Bard to craft engaging and human-like interactions with customers. But the learning doesn't stop there. We dive into the realm of content creation, video editing, and SEO in the context of AI assistance. Mike also enlightens us on the art of task delegation and prioritization, a critical skill for every entrepreneur.

We move into the intricacies of CBD advertising. Mike unveils unique strategies to navigate the complex rules and restrictions that surround CBD products. We also delve into the importance of profitability in the CPG industry and the significance of brand partnerships. 

]]> Brandon Amoroso Buzzsprout-13674541 Wed, 27 Sep 2023 12:00:00 -0700 2415 1 78 full false The Art of Entrepreneurship and Investing: A Conversation with Tim Calise - 77 The Art of Entrepreneurship and Investing: A Conversation with Tim Calise - 77 From raising over $300 million before the age of 25 to investing in service-based businesses, Tim Calise has a lot to say about founding companies. In our discussion, Tim spills the beans on the essential ingredients for a successful business – a relationship-based model, considering multiple buying decisions, focusing on longevity, and understanding customer pain points. He also emphasizes the need to carve a niche by honing one particular area of expertise. 

Tim offers an in-depth perspective on the potential risks and rewards associated with having a co-founder and the alternative of hiring vendors for immediate needs. 

We also talk about personal growth and achieving a work-life balance. Tim narrates his inspiring journey from a salesperson to a sales manager, and then a consultant and investor. He outlines the importance of understanding one's desires and setting priorities accordingly. 

]]> From raising over $300 million before the age of 25 to investing in service-based businesses, Tim Calise has a lot to say about founding companies. In our discussion, Tim spills the beans on the essential ingredients for a successful business – a relationship-based model, considering multiple buying decisions, focusing on longevity, and understanding customer pain points. He also emphasizes the need to carve a niche by honing one particular area of expertise. 

Tim offers an in-depth perspective on the potential risks and rewards associated with having a co-founder and the alternative of hiring vendors for immediate needs. 

We also talk about personal growth and achieving a work-life balance. Tim narrates his inspiring journey from a salesperson to a sales manager, and then a consultant and investor. He outlines the importance of understanding one's desires and setting priorities accordingly. 

]]> Brandon Amoroso Buzzsprout-13665639 Tue, 26 Sep 2023 09:00:00 -0700 2012 1 77 full false Innovations in Growth and Financial Management with David Conforti - 76 Innovations in Growth and Financial Management with David Conforti - 76 I am joined this week by David Conforti, co-founder and CEO of the Varfaj Group. Together, we trace Varfaj's journey from its inception at NYU to its present-day management of large-scale projects on the Shopify Plus platform. We also shine a light on the stark digital divide between small businesses and legacy enterprises, and discuss how this gap can be bridged using the right balance of compliance and innovation.

We zoom into the human element of business, by evaluating the role of project/client success managers in our organizations. The shift from a traditional hierarchical structure to a more fluid pod structure, the necessary blend of senior and junior talent, and possible pitfalls in the hiring process are all discussed in detail.

Finally, we dive into the world of working capital. David Conforti and I reflect on the merits and demerits of traditional hiring methods versus leveraging existing networks, and why a trial period before full-time offers could prove beneficial. We also discuss the importance of swift cash conversion for sustained growth. 

]]> I am joined this week by David Conforti, co-founder and CEO of the Varfaj Group. Together, we trace Varfaj's journey from its inception at NYU to its present-day management of large-scale projects on the Shopify Plus platform. We also shine a light on the stark digital divide between small businesses and legacy enterprises, and discuss how this gap can be bridged using the right balance of compliance and innovation.

We zoom into the human element of business, by evaluating the role of project/client success managers in our organizations. The shift from a traditional hierarchical structure to a more fluid pod structure, the necessary blend of senior and junior talent, and possible pitfalls in the hiring process are all discussed in detail.

Finally, we dive into the world of working capital. David Conforti and I reflect on the merits and demerits of traditional hiring methods versus leveraging existing networks, and why a trial period before full-time offers could prove beneficial. We also discuss the importance of swift cash conversion for sustained growth. 

]]> Brandon Amoroso Buzzsprout-13628871 Wed, 20 Sep 2023 12:00:00 -0700 2354 full false The Shift in Media Consumption and Advertising Trends with Carter Snyder - 75 The Shift in Media Consumption and Advertising Trends with Carter Snyder - 75 Carter Snyder of the Sasha Group helps us traverse the evolving landscape of media consumption and advertising. We discuss how the giants of digital platforms - like Walmart and Amazon, and dominant streaming services - are molding the way we consume media. From the rise of social media apps like TikTok, challenging Facebook's reign, to the diversion from linear TV to streaming, we examine these seismic shifts, and also share our personal experiences and the benefits of career adaptability in this fast-paced world.

Carter and I delve into how TikTok is shaking up Google search, exploring the paradigm shift in information consumption. We discuss the significance of discovering your niche, the power of authenticity, and the crucial understanding of media mix across channels. Balancing the delicate act of collaborating with existing teams while strategizing with client's budget, business objectives, and data in mind is also on our conversation menu.

We also dive into the art of managing teams and building brands and on striking the right balance between learning for growth and accommodating various working styles. We share insights on providing guidance without overwhelming team members and handling situations when performance doesn't meet expectations.

]]> Carter Snyder of the Sasha Group helps us traverse the evolving landscape of media consumption and advertising. We discuss how the giants of digital platforms - like Walmart and Amazon, and dominant streaming services - are molding the way we consume media. From the rise of social media apps like TikTok, challenging Facebook's reign, to the diversion from linear TV to streaming, we examine these seismic shifts, and also share our personal experiences and the benefits of career adaptability in this fast-paced world.

Carter and I delve into how TikTok is shaking up Google search, exploring the paradigm shift in information consumption. We discuss the significance of discovering your niche, the power of authenticity, and the crucial understanding of media mix across channels. Balancing the delicate act of collaborating with existing teams while strategizing with client's budget, business objectives, and data in mind is also on our conversation menu.

We also dive into the art of managing teams and building brands and on striking the right balance between learning for growth and accommodating various working styles. We share insights on providing guidance without overwhelming team members and handling situations when performance doesn't meet expectations.

]]> Brandon Amoroso Buzzsprout-13591333 Thu, 14 Sep 2023 07:00:00 -0700 2354 1 75 full false Tackling Rising Customer Acquisition Cost: Okendo's Approach with Matt Goodman - 74 Tackling Rising Customer Acquisition Cost: Okendo's Approach with Matt Goodman - 74 I'm with speaking with Matt Goodman, the co-founder and CEO of Okendo. Matt walks us through Okendo's suite of solutions explicitly designed to combat the rising cost of customer acquisition by creating super fans for your brand. From reviews to quizzes, referrals to loyalty programs, Okendo's comprehensive stack guarantees to deliver high-quality, actionable data that brands can use to thrive in the digital landscape.

Matt chats up the upcoming Okendo World Tour Roadshow, where brands worldwide will share their customer marketing strategies, an invaluable resource for those looking to learn from the best. 

Whether you're a brand seeking to reduce your dependence on social media platforms for customer acquisition or are curious about how Okendo is helping brands maximize their customers' value, this episode is packed with insights!

]]> I'm with speaking with Matt Goodman, the co-founder and CEO of Okendo. Matt walks us through Okendo's suite of solutions explicitly designed to combat the rising cost of customer acquisition by creating super fans for your brand. From reviews to quizzes, referrals to loyalty programs, Okendo's comprehensive stack guarantees to deliver high-quality, actionable data that brands can use to thrive in the digital landscape.

Matt chats up the upcoming Okendo World Tour Roadshow, where brands worldwide will share their customer marketing strategies, an invaluable resource for those looking to learn from the best. 

Whether you're a brand seeking to reduce your dependence on social media platforms for customer acquisition or are curious about how Okendo is helping brands maximize their customers' value, this episode is packed with insights!

]]> Brandon Amoroso Buzzsprout-13541366 Wed, 06 Sep 2023 08:00:00 -0700 2087 1 74 full false Book Launch Insights: The Power of a Gen Z Mindset in Business - 73 Book Launch Insights: The Power of a Gen Z Mindset in Business - 73 Talking with marketing and communications advisor Mark Havenner who has worked with DRINKS and Electriq on thought leadership programs and who has worked on the production of Brandon's upcoming book "Think Z."  We talk about the world of business, fueled by the tenacity and resilience of the youngest generation of leaders. We take you through our journey, peppered with lessons learned and aha moments, as we highlight the significant role of customer retention and the value of deep-rooted relationships in a business's success path.

We discuss the imminent launch of the "Think Z" book, which explores the immense power of the Gen Z mindset in business, what is uncovered in the book, highlights, and the journey of writing it.

]]> Talking with marketing and communications advisor Mark Havenner who has worked with DRINKS and Electriq on thought leadership programs and who has worked on the production of Brandon's upcoming book "Think Z."  We talk about the world of business, fueled by the tenacity and resilience of the youngest generation of leaders. We take you through our journey, peppered with lessons learned and aha moments, as we highlight the significant role of customer retention and the value of deep-rooted relationships in a business's success path.

We discuss the imminent launch of the "Think Z" book, which explores the immense power of the Gen Z mindset in business, what is uncovered in the book, highlights, and the journey of writing it.

]]> Brandon Amoroso Buzzsprout-13510733 Fri, 01 Sep 2023 05:00:00 -0700 2193 1 73 full false Modern Agency Insights and the AI Revolution with Jonathan Snow - 72 Modern Agency Insights and the AI Revolution with Jonathan Snow - 72 Jonathan Snow, with the Snow Agency, takes us on his entrepreneurial journey. Drawing on his own experiences he built an affiliate marketing platform and launched a Shopify holding company, which later transformed into a cutting-edge performance marketing agency. This is a rare chance to glean practical insights from his experiences and learn how to strike the perfect balance between work and life.

What does a modern-day agency look like? Jon discusses how public relations and paid media can synergize to create compelling narratives and the importance of scaling out these narratives to ensure they reach the right audience at the right time.  

We also discuss the exciting realm of AI, as we explore how it is revolutionizing the alcohol industry. We discuss the pioneering work of the team at Electriq and DRINKS and how they are elevating their online sales process. 

]]> Jonathan Snow, with the Snow Agency, takes us on his entrepreneurial journey. Drawing on his own experiences he built an affiliate marketing platform and launched a Shopify holding company, which later transformed into a cutting-edge performance marketing agency. This is a rare chance to glean practical insights from his experiences and learn how to strike the perfect balance between work and life.

What does a modern-day agency look like? Jon discusses how public relations and paid media can synergize to create compelling narratives and the importance of scaling out these narratives to ensure they reach the right audience at the right time.  

We also discuss the exciting realm of AI, as we explore how it is revolutionizing the alcohol industry. We discuss the pioneering work of the team at Electriq and DRINKS and how they are elevating their online sales process. 

]]> Brandon Amoroso Buzzsprout-13457213 Wed, 23 Aug 2023 07:00:00 -0700 2395 1 72 full false Direct Mail and E-Commerce: Insights from Postpilot's Co-founder, Michael Epstein - 71 Direct Mail and E-Commerce: Insights from Postpilot's Co-founder, Michael Epstein - 71 Today I'm with co-founder of Postpilot, Michael Epstein and we unpack his journey from revamping an e-commerce brand to transforming direct mail for the new era. Michael reveals insider secrets on the role of Postpilot in making direct mail more efficient, automated, and user-friendly, and how it has changed the game for digitally native brands.

Michael shares insights on these two technologies that are helping to convert potential customers and the nitty-gritty of lookalike modeling. We also peek into the future of Postpilot, discussing Klaviyo integrations, potential Shopify admin blocks, and the exciting plans Michael has for the second half of the year.

I also pick his brain on data security, the importance of understanding customer pain points, and building an effective SaaS team. Plus, he lets us in on his experience in transitioning from the SaaS and agency world to the brand side, and the successful retention programs for D2C brands. 

]]> Today I'm with co-founder of Postpilot, Michael Epstein and we unpack his journey from revamping an e-commerce brand to transforming direct mail for the new era. Michael reveals insider secrets on the role of Postpilot in making direct mail more efficient, automated, and user-friendly, and how it has changed the game for digitally native brands.

Michael shares insights on these two technologies that are helping to convert potential customers and the nitty-gritty of lookalike modeling. We also peek into the future of Postpilot, discussing Klaviyo integrations, potential Shopify admin blocks, and the exciting plans Michael has for the second half of the year.

I also pick his brain on data security, the importance of understanding customer pain points, and building an effective SaaS team. Plus, he lets us in on his experience in transitioning from the SaaS and agency world to the brand side, and the successful retention programs for D2C brands. 

]]> Brandon Amoroso Buzzsprout-13416902 Wed, 16 Aug 2023 09:00:00 -0700 2669 1 71 full false The Art of Building Successful Ventures with Roger Beaman - 70 The Art of Building Successful Ventures with Roger Beaman - 70 Get a firsthand look into the world of start-ups and entrepreneurship from Roger Beaman, the founder of Novel, a successful e-commerce platform. We have the pleasure of hosting Roger for an enlightening chat about the rollercoaster ride that's entrepreneurship. We traverse through Roger's entrepreneurial journey, dwelling on the unexpected challenges and the inspiring moments. Together, we highlight the importance of forming a connection with customers and fostering loyalty.

We dive into the realm of venturing into start-ups, discussing the motivation that fuels such ambition. Roger shares his insights on the differences between creating a novel product versus entering an existing market, and the challenges that come with attempting to make a dent in a well-established space. We also recount our venture business launch experiences, and how we faced up against multi-billion dollar enterprises. The conversation evolves further to unravel the challenges that ambitious projects bring along and the delicate balance of risk-taking and sticking to a defined path.

To cap it off, Roger shares his nuggets of wisdom on surviving in the entrepreneurial world, emphasizing on the importance of faith in oneself, having a committed team, and the power of long-lasting relationships. We also explore the significance of embracing small innovations and how technology helps in the creation of a successful venture. Listen to this episode to understand the dynamics of start-ups and entrepreneurship from someone who's been there, done that.

]]> Get a firsthand look into the world of start-ups and entrepreneurship from Roger Beaman, the founder of Novel, a successful e-commerce platform. We have the pleasure of hosting Roger for an enlightening chat about the rollercoaster ride that's entrepreneurship. We traverse through Roger's entrepreneurial journey, dwelling on the unexpected challenges and the inspiring moments. Together, we highlight the importance of forming a connection with customers and fostering loyalty.

We dive into the realm of venturing into start-ups, discussing the motivation that fuels such ambition. Roger shares his insights on the differences between creating a novel product versus entering an existing market, and the challenges that come with attempting to make a dent in a well-established space. We also recount our venture business launch experiences, and how we faced up against multi-billion dollar enterprises. The conversation evolves further to unravel the challenges that ambitious projects bring along and the delicate balance of risk-taking and sticking to a defined path.

To cap it off, Roger shares his nuggets of wisdom on surviving in the entrepreneurial world, emphasizing on the importance of faith in oneself, having a committed team, and the power of long-lasting relationships. We also explore the significance of embracing small innovations and how technology helps in the creation of a successful venture. Listen to this episode to understand the dynamics of start-ups and entrepreneurship from someone who's been there, done that.

]]> Brandon Amoroso Buzzsprout-13371973 Wed, 09 Aug 2023 08:00:00 -0700 2804 1 70 full false Exploring the Journey of NoonBrew: Combating Afternoon Slumps, Nighttime Tea Successes, and the Role of AI in E-commerce - 69 Exploring the Journey of NoonBrew: Combating Afternoon Slumps, Nighttime Tea Successes, and the Role of AI in E-commerce - 69 Andrew Case, co-founder of Noonbrew, joins me to talk about its growth into a diverse brand offering popular products like their nighttime tea, Andrew shares an exclusive behind-the-scenes perspective. We talk about everything from the critical role of customer surveys in validating product effectiveness, to how the unexpected success of their nighttime tea has caused a stir in their sales charts.

We also take you through the intricate process of product development. Hear about the pitfalls to avoid, and the significance of testing your product before heavy investment in branding. Andrew highlights the potential of cross-store selling apps and Shopify's shop app for a unified customer experience. But there's more; we dive into the art of delegation, scaling your team, and the thrills of entrepreneurship that come with its unique challenges.

Finally, Andrew and I delve into the cutting-edge world of AI in e-commerce operations. Learn how AI is revolutionizing creative iteration, video production, and content creation at scale. Andrew offers his insights on Amazon's role in a business' channel mix, its impact on customer data and relationships, along with the importance of ideation. Stay tuned for our chat about effective retention strategies for e-commerce brands, including loyalty programs and 'surprise and delight' through merch kits.


]]> Andrew Case, co-founder of Noonbrew, joins me to talk about its growth into a diverse brand offering popular products like their nighttime tea, Andrew shares an exclusive behind-the-scenes perspective. We talk about everything from the critical role of customer surveys in validating product effectiveness, to how the unexpected success of their nighttime tea has caused a stir in their sales charts.

We also take you through the intricate process of product development. Hear about the pitfalls to avoid, and the significance of testing your product before heavy investment in branding. Andrew highlights the potential of cross-store selling apps and Shopify's shop app for a unified customer experience. But there's more; we dive into the art of delegation, scaling your team, and the thrills of entrepreneurship that come with its unique challenges.

Finally, Andrew and I delve into the cutting-edge world of AI in e-commerce operations. Learn how AI is revolutionizing creative iteration, video production, and content creation at scale. Andrew offers his insights on Amazon's role in a business' channel mix, its impact on customer data and relationships, along with the importance of ideation. Stay tuned for our chat about effective retention strategies for e-commerce brands, including loyalty programs and 'surprise and delight' through merch kits.


]]> Brandon Amoroso Buzzsprout-13340558 Wed, 02 Aug 2023 16:00:00 -0700 2497 1 69 full false Evolving an Antiquated Wine Industry with Patrick Pazos - 68 Evolving an Antiquated Wine Industry with Patrick Pazos - 68 Welcome back to the D2Z Podcast with your host, Brandon Amoroso. Today, we're joined by Patrick Pazos, the new Sales Manager of DRINKS.com and Electriq, to discuss the fascinating intersection of wine and e-commerce.

We start by discussing the huge opportunity that wine producers have in the e-commerce space with Shopify. Patrick sheds light on why it's important for wineries to move away from traditional, legacy technology and embrace the advanced tech stacks and integrations offered by Shopify.

The conversation then moves to the importance of a cohesive Direct-To-Consumer (DTC) system. It's surprising to see that even major, revenue-generating wine producers are still stuck using antiquated systems. 

Marketing, or the lack thereof, is a big topic too. We talk about the gap in market research within the wine industry and the potential improvements that can be made. Patrick stresses the crucial need for wineries to establish a direct relationship with their customers for long-term success.

We also explore how businesses can go beyond the website to truly engage with customers. We talk about the vital role of branding and brand positioning in a saturated marketplace. 

Closing out our chat, we delve into the future role of AI. We talk about how AI is shaping the marketplace and where it might be particularly beneficial for wineries.

Tune into this episode of the D2Z Podcast for a great conversation on digital strategy, marketing, and e-commerce. Don't forget to hit that subscribe button for more insights and discussions. Enjoy the show!

]]> Welcome back to the D2Z Podcast with your host, Brandon Amoroso. Today, we're joined by Patrick Pazos, the new Sales Manager of DRINKS.com and Electriq, to discuss the fascinating intersection of wine and e-commerce.

We start by discussing the huge opportunity that wine producers have in the e-commerce space with Shopify. Patrick sheds light on why it's important for wineries to move away from traditional, legacy technology and embrace the advanced tech stacks and integrations offered by Shopify.

The conversation then moves to the importance of a cohesive Direct-To-Consumer (DTC) system. It's surprising to see that even major, revenue-generating wine producers are still stuck using antiquated systems. 

Marketing, or the lack thereof, is a big topic too. We talk about the gap in market research within the wine industry and the potential improvements that can be made. Patrick stresses the crucial need for wineries to establish a direct relationship with their customers for long-term success.

We also explore how businesses can go beyond the website to truly engage with customers. We talk about the vital role of branding and brand positioning in a saturated marketplace. 

Closing out our chat, we delve into the future role of AI. We talk about how AI is shaping the marketplace and where it might be particularly beneficial for wineries.

Tune into this episode of the D2Z Podcast for a great conversation on digital strategy, marketing, and e-commerce. Don't forget to hit that subscribe button for more insights and discussions. Enjoy the show!

]]> Brandon Amoroso Buzzsprout-13294666 Wed, 26 Jul 2023 09:00:00 -0700 2002 1 68 full false Lifestyle Marketing and Shaping the Future of Ecommerce With Cody Griffin - 67 Lifestyle Marketing and Shaping the Future of Ecommerce With Cody Griffin - 67 Tune in to my conversation with the former VP of Marketing at Dr Squatch and current head of revenue at Repeat, Cody Griffin. Cody shares his journey from management consulting to navigating the marketing world of smaller businesses. We cover everything from transforming one-time buyers into lifetime customers to developing a seamless customer experience across platforms.

Cody offers his rich insights on the growth and challenges in the industry, including the saturation of the Shopify ecosystem and the fierce rivalry between Klaviyo and HubSpot. We discuss the art of extracting value from specialized products amidst resource limitations. Cody also delves into the shifting landscape of ecommerce and understanding current trends and hurdles.

Also, we talk about aligning incentives with brands, streamlining post-purchase flows, and the role of partnerships in a brand's success, efficient collaboration to improve the ecosystem, minimizing outbound marketing, and leveraging referrals.

Find Brandon Amoroso at https://www.linkedin.com/in/brandonamoroso/ and https://brandonamoroso.com/.

Find Cody Griffin at https://www.linkedin.com/in/codyevangriffin/ and https://getrepeat.io/.

]]> Tune in to my conversation with the former VP of Marketing at Dr Squatch and current head of revenue at Repeat, Cody Griffin. Cody shares his journey from management consulting to navigating the marketing world of smaller businesses. We cover everything from transforming one-time buyers into lifetime customers to developing a seamless customer experience across platforms.

Cody offers his rich insights on the growth and challenges in the industry, including the saturation of the Shopify ecosystem and the fierce rivalry between Klaviyo and HubSpot. We discuss the art of extracting value from specialized products amidst resource limitations. Cody also delves into the shifting landscape of ecommerce and understanding current trends and hurdles.

Also, we talk about aligning incentives with brands, streamlining post-purchase flows, and the role of partnerships in a brand's success, efficient collaboration to improve the ecosystem, minimizing outbound marketing, and leveraging referrals.

Find Brandon Amoroso at https://www.linkedin.com/in/brandonamoroso/ and https://brandonamoroso.com/.

Find Cody Griffin at https://www.linkedin.com/in/codyevangriffin/ and https://getrepeat.io/.

]]> Brandon Amoroso Buzzsprout-13251716 Wed, 19 Jul 2023 07:00:00 -0700 2678 1 67 full false Insights into Expanding Businesses with Phil Sblendorio - 66 Insights into Expanding Businesses with Phil Sblendorio - 66 In this episode of The D2Z Podcast, I'm speaking with Phil Sblendorio, the CRO at AMB Interactive. Phil uncovers the secret sauce behind building, growing, and scaling successful businesses. We share our firsthand experiences, highlighting the importance of brand experience, navigating market challenges, and the pros and cons of partnering in business. We'll also discuss the significance of celebrating milestones throughout your entrepreneurial journey.

Scaling an agency requires assembling the right team, and Phil and I delve deep into effective hiring strategies. We explore the practicality of utilizing referrals and questionnaires to filter out unqualified candidates, and reveal how to incentivize team members for optimal performance. We also shed light on the importance of a unified reporting system and accurate data when working with clients. It's not just about the numbers; finding the right people and enabling their growth within the company is key.

We discuss the financial implications of transitioning from juggling multiple jobs to focusing solely on your business. Additionally, we share our personal experiences on scaling our own businesses and the decision-making process behind transitioning certain roles from outsourcing to in-house operations. 

Join us for this jam-packed episode as we take your business to new heights! 🚀

]]> In this episode of The D2Z Podcast, I'm speaking with Phil Sblendorio, the CRO at AMB Interactive. Phil uncovers the secret sauce behind building, growing, and scaling successful businesses. We share our firsthand experiences, highlighting the importance of brand experience, navigating market challenges, and the pros and cons of partnering in business. We'll also discuss the significance of celebrating milestones throughout your entrepreneurial journey.

Scaling an agency requires assembling the right team, and Phil and I delve deep into effective hiring strategies. We explore the practicality of utilizing referrals and questionnaires to filter out unqualified candidates, and reveal how to incentivize team members for optimal performance. We also shed light on the importance of a unified reporting system and accurate data when working with clients. It's not just about the numbers; finding the right people and enabling their growth within the company is key.

We discuss the financial implications of transitioning from juggling multiple jobs to focusing solely on your business. Additionally, we share our personal experiences on scaling our own businesses and the decision-making process behind transitioning certain roles from outsourcing to in-house operations. 

Join us for this jam-packed episode as we take your business to new heights! 🚀

]]> Brandon Amoroso Buzzsprout-13205208 Wed, 12 Jul 2023 08:00:00 -0700 3159 1 66 full false Agency Partnerships and a Evolving DTC Marketplace with Rebuy's Aaron Roper - 65 Agency Partnerships and a Evolving DTC Marketplace with Rebuy's Aaron Roper - 65 In this episode of the D2Z podcast, we have an enlightening conversation with Aaron Roper from Rebuy, a leading platform in the Shopify ecosystem.

We start by exploring the evolution of the Shopify ecosystem over time and how agencies have transformed into big conglomerates through mergers and acquisitions. Aaron sheds light on the changing dynamics and the impact it has on the industry as a whole.

We then dive into how Rebuy collaborates with agencies and interacts with tech partners to deliver exceptional solutions. Aaron shares insights into how Rebuy empowers and facilitates agency partners, highlighting the important role they play in the success of tech solution providers.

Certification programs have become increasingly crucial, and we discuss the significance of doing them well. Aaron shares his perspectives on how Rebuy ensures its certification programs meet the highest standards and deliver value to partners and customers alike.

As the platform evolves, we explore what to expect from Rebuy in the future. Aaron provides exciting glimpses into upcoming developments and enhancements, giving listeners a sneak peek into the future of the platform.

Lastly, we delve into the world of referral programs and their importance in driving growth and expanding customer reach. Aaron shares valuable insights on how businesses can leverage referral programs effectively to foster customer loyalty and generate new business opportunities.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Aaron Roper at https://www.linkedin.com/in/aaronroper/ and Rebuy at https://www.rebuyengine.com/.

]]> In this episode of the D2Z podcast, we have an enlightening conversation with Aaron Roper from Rebuy, a leading platform in the Shopify ecosystem.

We start by exploring the evolution of the Shopify ecosystem over time and how agencies have transformed into big conglomerates through mergers and acquisitions. Aaron sheds light on the changing dynamics and the impact it has on the industry as a whole.

We then dive into how Rebuy collaborates with agencies and interacts with tech partners to deliver exceptional solutions. Aaron shares insights into how Rebuy empowers and facilitates agency partners, highlighting the important role they play in the success of tech solution providers.

Certification programs have become increasingly crucial, and we discuss the significance of doing them well. Aaron shares his perspectives on how Rebuy ensures its certification programs meet the highest standards and deliver value to partners and customers alike.

As the platform evolves, we explore what to expect from Rebuy in the future. Aaron provides exciting glimpses into upcoming developments and enhancements, giving listeners a sneak peek into the future of the platform.

Lastly, we delve into the world of referral programs and their importance in driving growth and expanding customer reach. Aaron shares valuable insights on how businesses can leverage referral programs effectively to foster customer loyalty and generate new business opportunities.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Aaron Roper at https://www.linkedin.com/in/aaronroper/ and Rebuy at https://www.rebuyengine.com/.

]]> Brandon Amoroso Buzzsprout-13154750 Wed, 05 Jul 2023 08:00:00 -0700 2935 1 65 full false Engaging with Customers, DTC Subscriptions, and Memberships with Wyatt Shane at Recharge - 64 Engaging with Customers, DTC Subscriptions, and Memberships with Wyatt Shane at Recharge - 64 In this episode of the D2Z podcast, I had an insightful conversation with Wyatt Shane, Partner Manager at Recharge, a leading subscription management platform.

We began by discussing the latest product updates from Recharge and how agencies are playing a crucial role in testing new features for tech partners with their clients. Wyatt emphasized the importance of addressing client feedback and incorporating it into the development of tech solutions.

We explored the delicate balance between introducing new features, considering client feedback, and staying aware of competitor roadmaps. The evolution of e-commerce technology was a key topic of discussion, highlighting the ever-changing landscape and the need for continuous innovation.

Listening to customers is a vital aspect of product development, and Wyatt emphasized the significance of engaging with customers and understanding their needs. We touched on the collaborative nature of innovation and how it truly takes a village to drive meaningful progress.

We then turned our attention to the relationship between subscriptions and memberships in the DTC space. Wyatt shared insights on how these models can work together to enhance customer experience and drive business growth.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Wyatt Shane at https://www.linkedin.com/in/wyatt-shane and Recharge at https://rechargepayments.com/.

]]> In this episode of the D2Z podcast, I had an insightful conversation with Wyatt Shane, Partner Manager at Recharge, a leading subscription management platform.

We began by discussing the latest product updates from Recharge and how agencies are playing a crucial role in testing new features for tech partners with their clients. Wyatt emphasized the importance of addressing client feedback and incorporating it into the development of tech solutions.

We explored the delicate balance between introducing new features, considering client feedback, and staying aware of competitor roadmaps. The evolution of e-commerce technology was a key topic of discussion, highlighting the ever-changing landscape and the need for continuous innovation.

Listening to customers is a vital aspect of product development, and Wyatt emphasized the significance of engaging with customers and understanding their needs. We touched on the collaborative nature of innovation and how it truly takes a village to drive meaningful progress.

We then turned our attention to the relationship between subscriptions and memberships in the DTC space. Wyatt shared insights on how these models can work together to enhance customer experience and drive business growth.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Wyatt Shane at https://www.linkedin.com/in/wyatt-shane and Recharge at https://rechargepayments.com/.

]]> Brandon Amoroso Buzzsprout-13083474 Wed, 21 Jun 2023 11:00:00 -0700 2717 1 64 full false DTC Customer Service, Tech Integrations, and Retention with Gorgias’ Marco Shinouda - 63 DTC Customer Service, Tech Integrations, and Retention with Gorgias’ Marco Shinouda - 63 This episode of the D2Z Podcast is presented by Gorgias, the number one Shopify customer support platform, helping brands like BrüMate and 11,000 more turn their customer support into a profit center.

In today's episode of the D2Z podcast, I had the pleasure of speaking with Marco Shinouda, Partnerships Manager at Gorgias, an e-commerce integrated Helpdesk platform.

We kicked off the conversation by diving into the importance of integrations within the Shopify ecosystem. Marco shared insights on how Gorgias prioritizes which platforms to integrate with and how they collaborate with tech partners to create seamless integrations.

One of the unique aspects of Gorgias is that it is specifically designed for e-commerce customer service. We explored the differences between Gorgias and legacy help desks like Zendesk, highlighting the features and functionalities that make Gorgias stand out.

We then delved into a discussion comparing the Shopify ecosystem with other popular e-commerce platforms like BigCommerce and WooCommerce. Marco shared his perspectives on the strengths and benefits of the Shopify ecosystem for merchants.

Customer service plays a crucial role in retention, so we explored how businesses can leverage it as a retention strategy. Marco shared best practices for customer support and highlighted the importance of automation in delivering efficient and personalized customer service.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Marco Shinouda at https://www.linkedin.com/in/marco-shinouda/ and Gorgias at https://gorgias.grsm.io/brandon.

]]> This episode of the D2Z Podcast is presented by Gorgias, the number one Shopify customer support platform, helping brands like BrüMate and 11,000 more turn their customer support into a profit center.

In today's episode of the D2Z podcast, I had the pleasure of speaking with Marco Shinouda, Partnerships Manager at Gorgias, an e-commerce integrated Helpdesk platform.

We kicked off the conversation by diving into the importance of integrations within the Shopify ecosystem. Marco shared insights on how Gorgias prioritizes which platforms to integrate with and how they collaborate with tech partners to create seamless integrations.

One of the unique aspects of Gorgias is that it is specifically designed for e-commerce customer service. We explored the differences between Gorgias and legacy help desks like Zendesk, highlighting the features and functionalities that make Gorgias stand out.

We then delved into a discussion comparing the Shopify ecosystem with other popular e-commerce platforms like BigCommerce and WooCommerce. Marco shared his perspectives on the strengths and benefits of the Shopify ecosystem for merchants.

Customer service plays a crucial role in retention, so we explored how businesses can leverage it as a retention strategy. Marco shared best practices for customer support and highlighted the importance of automation in delivering efficient and personalized customer service.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Marco Shinouda at https://www.linkedin.com/in/marco-shinouda/ and Gorgias at https://gorgias.grsm.io/brandon.

]]> Brandon Amoroso Buzzsprout-13034321 Wed, 14 Jun 2023 08:00:00 -0700 1762 full false DTC Industry Trends, Navigating Technology Overlap, and Customer Retention with Okendo's Adena Merabi - 62 DTC Industry Trends, Navigating Technology Overlap, and Customer Retention with Okendo's Adena Merabi - 62 This episode of the D2Z Podcast is presented by Gorgias, the number one Shopify customer support platform, helping brands like BrüMate and 11,000 more turn their customer support into a profit center.

In this episode, we welcome Adena Merabi, Partnerships Manager at Okendo, a leading customer reviews and marketing platform.

We kick off the conversation by discussing the biggest changes in the e-commerce landscape in 2023, including macro trends and shifts in consumer behavior. Adena shares insights into the challenges merchants face with customer acquisition and how Okendo is addressing these challenges through their product offerings.

We delve into the additional product lines that Okendo has developed to enhance customer experience, retention, and referrals, and how these solutions are evolving alongside the DTC industry. We also explore the expansion and integration of different platforms in the competitive market and the importance of quality tech offerings over tech bundling.

Finally, we dive into the role of agencies in the DTC marketplace and how they contribute to the success of e-commerce brands. Adena shares her perspectives on the unique value agencies bring to the table and the symbiotic relationship between agencies and brands.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Adena Merabi at https://www.linkedin.com/in/adena-merabi/ and Okendo at https://www.okendo.io/.

]]> This episode of the D2Z Podcast is presented by Gorgias, the number one Shopify customer support platform, helping brands like BrüMate and 11,000 more turn their customer support into a profit center.

In this episode, we welcome Adena Merabi, Partnerships Manager at Okendo, a leading customer reviews and marketing platform.

We kick off the conversation by discussing the biggest changes in the e-commerce landscape in 2023, including macro trends and shifts in consumer behavior. Adena shares insights into the challenges merchants face with customer acquisition and how Okendo is addressing these challenges through their product offerings.

We delve into the additional product lines that Okendo has developed to enhance customer experience, retention, and referrals, and how these solutions are evolving alongside the DTC industry. We also explore the expansion and integration of different platforms in the competitive market and the importance of quality tech offerings over tech bundling.

Finally, we dive into the role of agencies in the DTC marketplace and how they contribute to the success of e-commerce brands. Adena shares her perspectives on the unique value agencies bring to the table and the symbiotic relationship between agencies and brands.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Adena Merabi at https://www.linkedin.com/in/adena-merabi/ and Okendo at https://www.okendo.io/.

]]> Brandon Amoroso Buzzsprout-12998145 Wed, 07 Jun 2023 13:00:00 -0700 1549 1 62 full false New AI Job Board, Founding a New Company, and Making Hiring Not Suck with Parker Amoroso - 61 New AI Job Board, Founding a New Company, and Making Hiring Not Suck with Parker Amoroso - 61 This episode of the D2Z Podcast is presented by Gorgias, the number one Shopify customer support platform, helping brands like BrüMate and 11,000 more turn their customer support into a profit center.

In this episode, we have a special guest, Parker Amoroso, CEO and Co-founder of SCALIS found at scalis.ai. SCALIS is a fully integrated ATS and Job Board platform that aims to democratize hiring in the era of AI.

We dive into the pressing issues surrounding hiring and the challenges of finding qualified candidates for job openings. Parker shares insights into the terrible experience of job hunting from both the candidate and employer perspectives.

We discuss the limitations of traditional job boards and how they often fail to deliver effective results. Parker introduces SCALIS' tagline, "hiring shouldn't suck," and explains how the platform seeks to address these inefficiencies in the hiring process.

Parker also shares the inspiration behind the idea for SCALIS and the journey they embarked on to launch the company. We explore the challenges they encountered along the way and the big inefficiencies they sought to tackle in the job market.

Join us for an insightful conversation as we delve into the world of hiring, job boards, and the mission to revolutionize the hiring experience with SCALIS.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Parker Amoroso on LinkedIn at https://www.linkedin.com/in/parkeramoroso/ and SCALIS at https://www.linkedin.com/company/scalis-ai/.

]]> This episode of the D2Z Podcast is presented by Gorgias, the number one Shopify customer support platform, helping brands like BrüMate and 11,000 more turn their customer support into a profit center.

In this episode, we have a special guest, Parker Amoroso, CEO and Co-founder of SCALIS found at scalis.ai. SCALIS is a fully integrated ATS and Job Board platform that aims to democratize hiring in the era of AI.

We dive into the pressing issues surrounding hiring and the challenges of finding qualified candidates for job openings. Parker shares insights into the terrible experience of job hunting from both the candidate and employer perspectives.

We discuss the limitations of traditional job boards and how they often fail to deliver effective results. Parker introduces SCALIS' tagline, "hiring shouldn't suck," and explains how the platform seeks to address these inefficiencies in the hiring process.

Parker also shares the inspiration behind the idea for SCALIS and the journey they embarked on to launch the company. We explore the challenges they encountered along the way and the big inefficiencies they sought to tackle in the job market.

Join us for an insightful conversation as we delve into the world of hiring, job boards, and the mission to revolutionize the hiring experience with SCALIS.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Parker Amoroso on LinkedIn at https://www.linkedin.com/in/parkeramoroso/ and SCALIS at https://www.linkedin.com/company/scalis-ai/.

]]> Brandon Amoroso Buzzsprout-12957033 Wed, 31 May 2023 17:00:00 -0700 2132 1 61 full false Shopify Plus, E-commerce Trends, and Simplifying the Tech Stack with Jay Sethi - 60 Shopify Plus, E-commerce Trends, and Simplifying the Tech Stack with Jay Sethi - 60 This episode of the D2Z Podcast is presented by Gorgias, the number one Shopify customer support platform, helping brands like BrüMate and 11,000 more turn their customer support into a profit center.

In this episode, I'm joined by Jay Sethi, a Mid Market Account Executive at Shopify Plus. We discuss the new environment that merchants are navigating when it comes to customer acquisition and how it prompts their desire to explore Shopify as a solution. 

For all merchants, the challenge of driving traffic to their sites and boosting sales is always top of mind. We dive into the impact of changes, such as the iOS update, and the importance of improving site navigation to prevent drop-offs. 

One of the big trends we explore is the desire among merchants to simplify their tech stack, using fewer apps and custom-built solutions that require less management from development teams. Additionally, we discuss how businesses are adapting to new opportunities, whether they're transitioning from B2C to B2B or seeking to automate B2B processes for improved efficiency. 

As Shopify expands into new verticals, agencies are following suit, helping businesses simplify their tech stack. We highlight the low-hanging fruit in various industries and the excitement of witnessing merchants take off and grow. 

Lastly, we touch on the importance of repurposing content to work throughout the entire marketing profile, leveraging its potential for increased reach and impact. 

Tune in to this episode for insights into customer acquisition, tech stack simplification, industry trends, and the power of repurposing content.

]]> This episode of the D2Z Podcast is presented by Gorgias, the number one Shopify customer support platform, helping brands like BrüMate and 11,000 more turn their customer support into a profit center.

In this episode, I'm joined by Jay Sethi, a Mid Market Account Executive at Shopify Plus. We discuss the new environment that merchants are navigating when it comes to customer acquisition and how it prompts their desire to explore Shopify as a solution. 

For all merchants, the challenge of driving traffic to their sites and boosting sales is always top of mind. We dive into the impact of changes, such as the iOS update, and the importance of improving site navigation to prevent drop-offs. 

One of the big trends we explore is the desire among merchants to simplify their tech stack, using fewer apps and custom-built solutions that require less management from development teams. Additionally, we discuss how businesses are adapting to new opportunities, whether they're transitioning from B2C to B2B or seeking to automate B2B processes for improved efficiency. 

As Shopify expands into new verticals, agencies are following suit, helping businesses simplify their tech stack. We highlight the low-hanging fruit in various industries and the excitement of witnessing merchants take off and grow. 

Lastly, we touch on the importance of repurposing content to work throughout the entire marketing profile, leveraging its potential for increased reach and impact. 

Tune in to this episode for insights into customer acquisition, tech stack simplification, industry trends, and the power of repurposing content.

]]> Brandon Amoroso Buzzsprout-12912696 Wed, 24 May 2023 12:00:00 -0700 2620 1 60 full false Shopify, E-Commerce Partnerships, and Retention Strategies with Drew Owen - 59 Shopify, E-Commerce Partnerships, and Retention Strategies with Drew Owen - 59 Drew Owen, Shopify's PE & VC Practice lead, discusses global business development and partnerships, including DRINKS, and how Shopify seeks partnerships to open up access to new industries. He also shares insights into how Shopify supports companies when they move to the platform, building out their platform based on their needs and priorities.

Drew emphasizes the importance of focusing on a retention strategy in the face of high acquisition costs, choosing the right tech partners for the right merchants, and utilizing customer engagement strategies. He also discusses macro trends in the Shopify ecosystem, the wine industry on Shopify, and the significance of content for brands.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Drew Owen on LinkedIn at https://www.linkedin.com/in/owendrew/. 

]]> Drew Owen, Shopify's PE & VC Practice lead, discusses global business development and partnerships, including DRINKS, and how Shopify seeks partnerships to open up access to new industries. He also shares insights into how Shopify supports companies when they move to the platform, building out their platform based on their needs and priorities.

Drew emphasizes the importance of focusing on a retention strategy in the face of high acquisition costs, choosing the right tech partners for the right merchants, and utilizing customer engagement strategies. He also discusses macro trends in the Shopify ecosystem, the wine industry on Shopify, and the significance of content for brands.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Drew Owen on LinkedIn at https://www.linkedin.com/in/owendrew/. 

]]> Brandon Amoroso Buzzsprout-12776774 Wed, 03 May 2023 08:00:00 -0700 2980 1 59 full false Fractional CMO, Branding, and Start-Up Marketing with Lindsey Rosenberg - 58 Fractional CMO, Branding, and Start-Up Marketing with Lindsey Rosenberg - 58 In this episode of D2Z, we speak with Lindsey Rosenberg, a Fractional CMO and co-founder of Dryft Sleep.

Lindsey discusses the role of a Fractional CMO and how it can benefit startups. She emphasizes the importance of branding and how it can help differentiate a company in today's market.

We also delve into the effectiveness of ads and why authentic brand engagement is more important. Lindsey provides branding advice for founders and emphasizes the importance of content and building relationships with your community.

The conversation also touches on what "brand" means and how it can be adapted and changed over time. Lindsey shares what goes into branding and how to measure its success with branding metrics.

The episode concludes with a discussion on the importance of putting the right effort into the right marketing activities, and how a fractional CMO can help startups make strategic decisions in this area.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Lindsey Rosenberg on LinkedIn at https://www.linkedin.com/in/lindseymrosenberg/ and at https://www.lindseyrosenberg.com/.

Mentioned Duckbill: https://www.getduckbill.com/

]]> In this episode of D2Z, we speak with Lindsey Rosenberg, a Fractional CMO and co-founder of Dryft Sleep.

Lindsey discusses the role of a Fractional CMO and how it can benefit startups. She emphasizes the importance of branding and how it can help differentiate a company in today's market.

We also delve into the effectiveness of ads and why authentic brand engagement is more important. Lindsey provides branding advice for founders and emphasizes the importance of content and building relationships with your community.

The conversation also touches on what "brand" means and how it can be adapted and changed over time. Lindsey shares what goes into branding and how to measure its success with branding metrics.

The episode concludes with a discussion on the importance of putting the right effort into the right marketing activities, and how a fractional CMO can help startups make strategic decisions in this area.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Lindsey Rosenberg on LinkedIn at https://www.linkedin.com/in/lindseymrosenberg/ and at https://www.lindseyrosenberg.com/.

Mentioned Duckbill: https://www.getduckbill.com/

]]> Brandon Amoroso Buzzsprout-12715846 Wed, 26 Apr 2023 08:00:00 -0700 2244 1 58 full false SMS and Email Marketing the Electriq Way and Agency Life with Nikki Kessler - 57 SMS and Email Marketing the Electriq Way and Agency Life with Nikki Kessler - 57 🎙️ In this episode of D2Z, I had a great conversation with Nikki Kessler, Email and SMS Lead for Electriq, one of the company's first team members.

Nikki shared her insights on the evolution of Electriq's processes from their early days of not knowing what to do to formalizing them. She also discussed the importance of having an open-door policy and collaboration, even in a big organization.

We talked about the Electriq podcast and how it has helped the company, as well as the importance of continually learning.

Nikki then went on to discuss Electriq's approach to email and SMS, and what it's like working at an agency and the agency culture.

We also touched on Nikki's excitement for ChargeX and how it's a great opportunity to meet with other industry leaders and continue learning.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Nikki Kessler on LinkedIn at https://www.linkedin.com/in/nikki-kessler/.

]]> 🎙️ In this episode of D2Z, I had a great conversation with Nikki Kessler, Email and SMS Lead for Electriq, one of the company's first team members.

Nikki shared her insights on the evolution of Electriq's processes from their early days of not knowing what to do to formalizing them. She also discussed the importance of having an open-door policy and collaboration, even in a big organization.

We talked about the Electriq podcast and how it has helped the company, as well as the importance of continually learning.

Nikki then went on to discuss Electriq's approach to email and SMS, and what it's like working at an agency and the agency culture.

We also touched on Nikki's excitement for ChargeX and how it's a great opportunity to meet with other industry leaders and continue learning.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Nikki Kessler on LinkedIn at https://www.linkedin.com/in/nikki-kessler/.

]]> Brandon Amoroso Buzzsprout-12678560 Wed, 19 Apr 2023 08:00:00 -0700 2343 1 57 full false The Power of Automation and Flow and Navigating Business for Long-Term Success with Recharge’s Wesley Magness - 56 The Power of Automation and Flow and Navigating Business for Long-Term Success with Recharge’s Wesley Magness - 56 🎙️An amazing conversation with Wesley Magness, R&D Lead at Recharge, on the podcast! 

🚀We talked about automating business retention processes for businesses, how to handle bundling and managing different apps with overlap, and how many Shopify apps are too many. 

💻Wesley also shared insights on technology's tendency to complicate things, and the importance of keeping data in one place for seamless, frictionless distribution. 

🌟We discussed his entrepreneurial journey with ElectricSMS, the concept of minessence, and how it describes Recharge Flows, his main focus for the past 9 months. Wesley also shared his thoughts on strategic acquisition processes and philosophical alignment, and how founder-led companies can be successful. 

🔥We dove into the importance of retention and ease-of-use, and how they relate to bundling and consolidation. Wesley also shared his insights on the impact of macroeconomic headwinds. 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Wesley Magness on LinkedIn at https://www.linkedin.com/in/wesleymagness/.  

Find Recharge at  https://rechargepayments.com/. 

The Minessence Group: https://www.minessence.net/ 

LLM: https://github.com/promptslab/Awesome-Prompt-Engineering 

]]> 🎙️An amazing conversation with Wesley Magness, R&D Lead at Recharge, on the podcast! 

🚀We talked about automating business retention processes for businesses, how to handle bundling and managing different apps with overlap, and how many Shopify apps are too many. 

💻Wesley also shared insights on technology's tendency to complicate things, and the importance of keeping data in one place for seamless, frictionless distribution. 

🌟We discussed his entrepreneurial journey with ElectricSMS, the concept of minessence, and how it describes Recharge Flows, his main focus for the past 9 months. Wesley also shared his thoughts on strategic acquisition processes and philosophical alignment, and how founder-led companies can be successful. 

🔥We dove into the importance of retention and ease-of-use, and how they relate to bundling and consolidation. Wesley also shared his insights on the impact of macroeconomic headwinds. 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Wesley Magness on LinkedIn at https://www.linkedin.com/in/wesleymagness/.  

Find Recharge at  https://rechargepayments.com/. 

The Minessence Group: https://www.minessence.net/ 

LLM: https://github.com/promptslab/Awesome-Prompt-Engineering 

]]> Brandon Amoroso Buzzsprout-12633325 Wed, 12 Apr 2023 08:00:00 -0700 2363 1 56 full false Making Shopping More Personal and Agency and Technology Relationships with Swym’s Arvind Krishnan - 55 Making Shopping More Personal and Agency and Technology Relationships with Swym’s Arvind Krishnan - 55 In this episode of the podcast, Brandon speaks with Arvind Krishnan, CEO of the shopper engagement platform Swym.  

Arvind shares insights on how to capture what shoppers want and convert them to sell, emphasizing the importance of capturing as much information about the shopper as possible to create the best possible experience. The conversation also covers how Swym's integrations are driven by merchant requests for feedback and the strategic roadmap. 

They discuss the importance of improving conversion rates and how technology providers can make sure merchants are successful. Arvind also stresses the value of a customer support team for technology companies, as well as customer success for proactive service to ensure merchants are successful. 

The conversation concludes with a discussion on how ecommerce brands will navigate a competitive technology environment, and how agencies can bolster and power technology sales and growth. Arvind also shares key learnings from building and sustaining a software business for 10 years, and navigating the challenges of remote work. 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Arvind Krishnan on Twitter at https://twitter.com/arvindax and on LinkedIn at https://www.linkedin.com/in/arvindkkrishnan/.  

Find Swym at  https://swym.it/. 

]]> In this episode of the podcast, Brandon speaks with Arvind Krishnan, CEO of the shopper engagement platform Swym.  

Arvind shares insights on how to capture what shoppers want and convert them to sell, emphasizing the importance of capturing as much information about the shopper as possible to create the best possible experience. The conversation also covers how Swym's integrations are driven by merchant requests for feedback and the strategic roadmap. 

They discuss the importance of improving conversion rates and how technology providers can make sure merchants are successful. Arvind also stresses the value of a customer support team for technology companies, as well as customer success for proactive service to ensure merchants are successful. 

The conversation concludes with a discussion on how ecommerce brands will navigate a competitive technology environment, and how agencies can bolster and power technology sales and growth. Arvind also shares key learnings from building and sustaining a software business for 10 years, and navigating the challenges of remote work. 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Arvind Krishnan on Twitter at https://twitter.com/arvindax and on LinkedIn at https://www.linkedin.com/in/arvindkkrishnan/.  

Find Swym at  https://swym.it/. 

]]> Brandon Amoroso Buzzsprout-12596481 Wed, 05 Apr 2023 12:00:00 -0700 2404 1 55 full false Driving Revenue with Content, Focusing on ROI, and Structuring Agencies with Verbatim’s Adrian Alfieri - 54 Driving Revenue with Content, Focusing on ROI, and Structuring Agencies with Verbatim’s Adrian Alfieri - 54 In this episode, Brandon speaks with Adrian Alfieri, Founder of Verbatim, on the topic of e-commerce content marketing. Adrian shares valuable insights on what e-commerce companies need to focus on when it comes to content, and the logistics and production involved in creating content. 

The discussion centers around using content to generate revenue, and the importance of strategy on content distribution. Adrian discusses the production of content for on-site, social, and email marketing, and shares tips and strategies on converting customers using content. 

Listeners can expect to learn about the importance of social proof in leveraging networks, and how to report on content metrics and revenue to prove ROI. Adrian also shares insights on building a team for a fast-growing organization, and how to structure agency and client relations and account management. 

The conversation concludes with a discussion on building a team that can deliver and identifying points of contact. Tune in to learn from Adrian's expertise and take your content marketing to the next level. 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Adrian Alfieriat on LinkedIn at https://www.linkedin.com/in/adrian-alfieri/.  

Find Verbatim at https://www.verbatimlabs.com/  

]]> In this episode, Brandon speaks with Adrian Alfieri, Founder of Verbatim, on the topic of e-commerce content marketing. Adrian shares valuable insights on what e-commerce companies need to focus on when it comes to content, and the logistics and production involved in creating content. 

The discussion centers around using content to generate revenue, and the importance of strategy on content distribution. Adrian discusses the production of content for on-site, social, and email marketing, and shares tips and strategies on converting customers using content. 

Listeners can expect to learn about the importance of social proof in leveraging networks, and how to report on content metrics and revenue to prove ROI. Adrian also shares insights on building a team for a fast-growing organization, and how to structure agency and client relations and account management. 

The conversation concludes with a discussion on building a team that can deliver and identifying points of contact. Tune in to learn from Adrian's expertise and take your content marketing to the next level. 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Adrian Alfieriat on LinkedIn at https://www.linkedin.com/in/adrian-alfieri/.  

Find Verbatim at https://www.verbatimlabs.com/  

]]> Brandon Amoroso Buzzsprout-12537131 Wed, 29 Mar 2023 09:00:00 -0700 2320 1 53 full false Tech Partnerships, Retention, and Diversity with Megan Blissick, Rentention.com - 53 Tech Partnerships, Retention, and Diversity with Megan Blissick, Rentention.com - 53 In this episode of the podcast, Brandon speaks with Megan Blissick from Retention.com. The discussion centers around partnership programs and how they operate within the ecommerce ecosystem. They also highlight Retention.com's unique approach is the use of tracking technology in ecommerce to capture potential customers with abandoned carts across devices. 

The conversation touches on the differences between working at a big company versus a growing startup, and the importance of building processes while navigating the sunk-cost bias. Megan also shares insights on leveraging partnerships for sales and business development, building mutual success and referrals, and educating partners on how to work with the product. Megan also shares tips and tricks on growing and scaling a team, including hiring tips and diversity. 

The conversation concludes with a discussion on the importance of putting dogs on websites.  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Megan Blissick at on LinkedIn at https://www.linkedin.com/in/meganblissick/.  

Find the behind-the-scenes YouTube series on Rentention.com here: https://www.youtube.com/@retentiondotcom  

And the Ten Years In The Making Podcast: https://retention.com/podcast_episodes/ten-years-in-the-making-podcast/ 

]]> In this episode of the podcast, Brandon speaks with Megan Blissick from Retention.com. The discussion centers around partnership programs and how they operate within the ecommerce ecosystem. They also highlight Retention.com's unique approach is the use of tracking technology in ecommerce to capture potential customers with abandoned carts across devices. 

The conversation touches on the differences between working at a big company versus a growing startup, and the importance of building processes while navigating the sunk-cost bias. Megan also shares insights on leveraging partnerships for sales and business development, building mutual success and referrals, and educating partners on how to work with the product. Megan also shares tips and tricks on growing and scaling a team, including hiring tips and diversity. 

The conversation concludes with a discussion on the importance of putting dogs on websites.  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Megan Blissick at on LinkedIn at https://www.linkedin.com/in/meganblissick/.  

Find the behind-the-scenes YouTube series on Rentention.com here: https://www.youtube.com/@retentiondotcom  

And the Ten Years In The Making Podcast: https://retention.com/podcast_episodes/ten-years-in-the-making-podcast/ 

]]> Brandon Amoroso Buzzsprout-12489341 Wed, 22 Mar 2023 08:00:00 -0700 2161 1 53 full false The D2Z One Year Anniversary, Agency Life, and Building Effective Teams with Electriq's Alissa Taggart - 52 The D2Z One Year Anniversary, Agency Life, and Building Effective Teams with Electriq's Alissa Taggart - 52 In this special one-year anniversary episode of D2Z, Brandon is joined by Alissa Taggart, VP of Electriq, to discuss agency life and the story of Electriq. Alissa shares her experience of joining the team just before the company's acquisition and how Electriq has evolved over the past year. 

The conversation delves into the importance of having a strong team in an agency, and the significance of feedback and iteration. The discussion highlights key learnings from building effective and strong teams, including the importance of humility and the role of team leaders in embracing the growth of team members. 

Alissa stresses the importance of being real human beings and embracing work/life balance while also prioritizing business success. The conversation concludes with a discussion on the critical nature of focusing the agency and authentically having the team's interests at heart. 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Alissa Taggart at on LinkedIn at https://www.linkedin.com/in/alissataggart/. 

Alissa’s recommended book:  Good to Great Good to Great: Why Some Companies Make the Leap...And Others Don't 

 

 

]]> In this special one-year anniversary episode of D2Z, Brandon is joined by Alissa Taggart, VP of Electriq, to discuss agency life and the story of Electriq. Alissa shares her experience of joining the team just before the company's acquisition and how Electriq has evolved over the past year. 

The conversation delves into the importance of having a strong team in an agency, and the significance of feedback and iteration. The discussion highlights key learnings from building effective and strong teams, including the importance of humility and the role of team leaders in embracing the growth of team members. 

Alissa stresses the importance of being real human beings and embracing work/life balance while also prioritizing business success. The conversation concludes with a discussion on the critical nature of focusing the agency and authentically having the team's interests at heart. 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Alissa Taggart at on LinkedIn at https://www.linkedin.com/in/alissataggart/. 

Alissa’s recommended book:  Good to Great Good to Great: Why Some Companies Make the Leap...And Others Don't 

 

 

]]> Brandon Amoroso Buzzsprout-12441948 Wed, 15 Mar 2023 06:00:00 -0700 2388 1 52 full false Making the Most of Klaviyo, Post-Purchase Journeys, and the Importance of Partnerships with Dan Deren - 51 Making the Most of Klaviyo, Post-Purchase Journeys, and the Importance of Partnerships with Dan Deren - 51 In this episode of The D2Z Podcast, Brandon speaks with Dan Deren, senior partnership manager at Klaviyo. Dan shares his insights on the importance of partnerships in ecommerce and the Shopify ecosystem, and how ecommerce businesses can get the true value of Klaviyo as a customer data platform through integrations. 

The conversation focuses on the post-purchase journey and the significance of personalization strategies in ecommerce. Dan also shares what a typical day looks like for a partnership manager, and how he keeps up with rapidly changing features and new opportunities in the industry. 

Listeners can expect to learn about the role of agencies when working with tech stacks, and how DTC technology companies can benefit from working with agencies. The discussion highlights the importance of collaboration in achieving success in ecommerce, and how strategic partnerships can help businesses achieve their goals. 

Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Dan Deren on LinkedIn at https://www.linkedin.com/in/dderen/  and find Klaviyo at https://www.klaviyo.com/. 

]]> In this episode of The D2Z Podcast, Brandon speaks with Dan Deren, senior partnership manager at Klaviyo. Dan shares his insights on the importance of partnerships in ecommerce and the Shopify ecosystem, and how ecommerce businesses can get the true value of Klaviyo as a customer data platform through integrations. 

The conversation focuses on the post-purchase journey and the significance of personalization strategies in ecommerce. Dan also shares what a typical day looks like for a partnership manager, and how he keeps up with rapidly changing features and new opportunities in the industry. 

Listeners can expect to learn about the role of agencies when working with tech stacks, and how DTC technology companies can benefit from working with agencies. The discussion highlights the importance of collaboration in achieving success in ecommerce, and how strategic partnerships can help businesses achieve their goals. 

Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Dan Deren on LinkedIn at https://www.linkedin.com/in/dderen/  and find Klaviyo at https://www.klaviyo.com/. 

]]> Brandon Amoroso/ Dan Deren Buzzsprout-12372430 Mon, 06 Mar 2023 09:00:00 -0800 2574 ecommerce, d2z, genz, entrepreneur 1 51 full false Lifetime Value, Post-Purchase Journey, and the Perfect Shopify Techstack with Malomo’s Noah Rahimzadeh - 50 Lifetime Value, Post-Purchase Journey, and the Perfect Shopify Techstack with Malomo’s Noah Rahimzadeh - 50 In this episode, Brandon talks with Noah Rahimzadeh, partnerships at Malomo, a platform that specializes in post-purchase and customer journey solutions. The discussion focuses on improving the order tracking experience to enhance customer lifetime value and retention, and the importance of upselling opportunities on the order tracking page.

The conversation also delves into the significance of enhancing the overall customer experience to increase customer loyalty. Noah and Brandon discuss how an agency can leverage a tool like Malomo to help ecommerce businesses achieve their goals, the importance of strategic partnerships in business, and building the ideal ecomm tech stack to achieve optimal results.

They also share their insights on navigating the Shopify ecosystem, choosing the right apps, and making the most of integrations. 

 

Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com. 

Find Noah Rahimzadeh at on LinkedIn at https://www.linkedin.com/in/noah-rahimzadeh-91667bb1/  and find Malomo at https://gomalomo.com/ 

]]> In this episode, Brandon talks with Noah Rahimzadeh, partnerships at Malomo, a platform that specializes in post-purchase and customer journey solutions. The discussion focuses on improving the order tracking experience to enhance customer lifetime value and retention, and the importance of upselling opportunities on the order tracking page.

The conversation also delves into the significance of enhancing the overall customer experience to increase customer loyalty. Noah and Brandon discuss how an agency can leverage a tool like Malomo to help ecommerce businesses achieve their goals, the importance of strategic partnerships in business, and building the ideal ecomm tech stack to achieve optimal results.

They also share their insights on navigating the Shopify ecosystem, choosing the right apps, and making the most of integrations. 

 

Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com. 

Find Noah Rahimzadeh at on LinkedIn at https://www.linkedin.com/in/noah-rahimzadeh-91667bb1/  and find Malomo at https://gomalomo.com/ 

]]> Brandon Amoroso / Noah Rahimzadeh Buzzsprout-12326835 Mon, 27 Feb 2023 09:00:00 -0800 3148 ecommerce, d2z, genz, entrepreneur 1 50 full false DTC Ecosystems, Data in Marketing, and DTC Trends with Tyler Grech at Daasity - 49 DTC Ecosystems, Data in Marketing, and DTC Trends with Tyler Grech at Daasity - 49 Brandon talks with Tyler Grech with data as a service company Daasity. They talk about Tyler’s experience in the Shopify ecosystem, how to align with partners to go to market with technology, and leveraging ecosystems like Shopify, as well as DTC technology trends. They go into the importance of data-driven customer communication, retention strategies, and the power of data in marketing. 

They also discuss overall DTC business trends around social media, building and managing teams, and the importance of process-building and iteration. 

Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Tyler Grech on LinkedIn at https://www.linkedin.com/in/tylergrech/?originalSubdomain=ca  and find Daasity at https://www.daasity.com/. 

]]> Brandon talks with Tyler Grech with data as a service company Daasity. They talk about Tyler’s experience in the Shopify ecosystem, how to align with partners to go to market with technology, and leveraging ecosystems like Shopify, as well as DTC technology trends. They go into the importance of data-driven customer communication, retention strategies, and the power of data in marketing. 

They also discuss overall DTC business trends around social media, building and managing teams, and the importance of process-building and iteration. 

Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Tyler Grech on LinkedIn at https://www.linkedin.com/in/tylergrech/?originalSubdomain=ca  and find Daasity at https://www.daasity.com/. 

]]> Brandon Amoroso / Tyler Grech Buzzsprout-12194659 Mon, 20 Feb 2023 09:00:00 -0800 2215 ecommerce, d2z, genz, entrepreneur 48 full false Subscriptions, Retention, and Building a Good Techstack with Recharge’s Kevin Kline - 48 Subscriptions, Retention, and Building a Good Techstack with Recharge’s Kevin Kline - 48 Brandon talks with Kevin Kline, Director of Agency Partners at Recharge, a recurring payments and retention optimization company. They talk about the recent Shopify Editions report which dives into Shopify solutions for merchants, creating strong communications after the sale, and how to optimize every part of the ecommerce journey. They go into the psychology of today’s customers and their ecommerce expectations, reducing friction with the customer experience, and focusing on lifetime value. 

They also talk about technology integrations in the Shopify ecosystem and the importance of partnerships within the industry, as well as the role of agencies in the ecommerce space, and how to measure success with your content in new channels like TikTok. 

Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Kevin Kline on LinkedIn at https://www.linkedin.com/in/kevin-kline-a327341b/and find Recharge at https://rechargepayments.com/. 

Find more information on EEE at https://eeemiami.com/. 

]]> Brandon talks with Kevin Kline, Director of Agency Partners at Recharge, a recurring payments and retention optimization company. They talk about the recent Shopify Editions report which dives into Shopify solutions for merchants, creating strong communications after the sale, and how to optimize every part of the ecommerce journey. They go into the psychology of today’s customers and their ecommerce expectations, reducing friction with the customer experience, and focusing on lifetime value. 

They also talk about technology integrations in the Shopify ecosystem and the importance of partnerships within the industry, as well as the role of agencies in the ecommerce space, and how to measure success with your content in new channels like TikTok. 

Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Kevin Kline on LinkedIn at https://www.linkedin.com/in/kevin-kline-a327341b/and find Recharge at https://rechargepayments.com/. 

Find more information on EEE at https://eeemiami.com/. 

]]> Brandon Amoroso Buzzsprout-12245175 Mon, 13 Feb 2023 13:00:00 -0800 2555 full false The Business of Ecommerce Agencies, Teambuilding, and Creating Resilience During Uncertainty with Roman Yoffe CEO of Absolute Web - 47 The Business of Ecommerce Agencies, Teambuilding, and Creating Resilience During Uncertainty with Roman Yoffe CEO of Absolute Web - 47 Brandon talks with Roman Yoffe, Founder and CEO of Absolute Web, a digital commerce agency. They talk about creating and sustaining a founding team for start-ups, specialization and the importance of focusing your practice, and recent DTC platform trends. They go into the business of Shopify, what to expect with the tech companies in the Shopify ecosystem, and how to make companies resilient during economic uncertainty. 

They also discuss the EEE eCommerce event hosted by Absolute Web and what to expect from this exclusive event, including a keynote by Kevin O’Leary. 

 

Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Roman Yoffe at on LinkedIn at https://www.linkedin.com/in/romanyoffe and find Absolute Web at https://www.absoluteweb.com/. 

Find more information on EEE at https://eeemiami.com/. 

]]> Brandon talks with Roman Yoffe, Founder and CEO of Absolute Web, a digital commerce agency. They talk about creating and sustaining a founding team for start-ups, specialization and the importance of focusing your practice, and recent DTC platform trends. They go into the business of Shopify, what to expect with the tech companies in the Shopify ecosystem, and how to make companies resilient during economic uncertainty. 

They also discuss the EEE eCommerce event hosted by Absolute Web and what to expect from this exclusive event, including a keynote by Kevin O’Leary. 

 

Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Roman Yoffe at on LinkedIn at https://www.linkedin.com/in/romanyoffe and find Absolute Web at https://www.absoluteweb.com/. 

Find more information on EEE at https://eeemiami.com/. 

]]> Brandon Amoroso Buzzsprout-12211986 Wed, 08 Feb 2023 09:00:00 -0800 1540 full false Start-Ups, Entrepreneurship, and Performance Marketing with Privé Founder & CEO Benjamin Mitchell - 46 Start-Ups, Entrepreneurship, and Performance Marketing with Privé Founder & CEO Benjamin Mitchell - 46 Brandon talks with Benjamin Mitchell the founder and CEO of Privé Creative, a performance marketing creative agency and studio for digitally native DTC brands. They talk about building a founding team and start-ups, scaling businesses, and the importance of honing your practice so you can be confident with your service offering. 

They also discuss entrepreneurship, taking the plunge into creating your own business and seizing opportunities. They go into how to build empowered teams and structured processes so you can scale easier, and dive into performance marketing and conversion strategies. 

Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Benjamin Mitchell on LinkedIn at https://www.linkedin.com/in/benjaminmitchell1/  and find Privé Creative at https://www.privedesign.co/. 

]]> Brandon talks with Benjamin Mitchell the founder and CEO of Privé Creative, a performance marketing creative agency and studio for digitally native DTC brands. They talk about building a founding team and start-ups, scaling businesses, and the importance of honing your practice so you can be confident with your service offering. 

They also discuss entrepreneurship, taking the plunge into creating your own business and seizing opportunities. They go into how to build empowered teams and structured processes so you can scale easier, and dive into performance marketing and conversion strategies. 

Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Benjamin Mitchell on LinkedIn at https://www.linkedin.com/in/benjaminmitchell1/  and find Privé Creative at https://www.privedesign.co/. 

]]> Brandon Amoroso / Benjamin Mitchell Buzzsprout-12133891 Mon, 30 Jan 2023 06:00:00 -0800 2052 ecommerce, d2z, genz, entrepreneur 46 full false Retention Marketing, Customer Service in eCommerce, and Strategic Team Empowerment with Michael Charleston, Sr. eCommerce Product Manager at Nordic Naturals - 45 Retention Marketing, Customer Service in eCommerce, and Strategic Team Empowerment with Michael Charleston, Sr. eCommerce Product Manager at Nordic Naturals - 45 Brandon talks with Michael Charleston, Sr. eCommerce Product Manager at Nordic Naturals, an award-winning omega-3 fish oil and other foundational nutrients company committed to delivering the world’s safest, most effective nutrients essential to health. 

They talk about the technological side of building a strong omnichannel brand at various levels of development and maturity. From the front-end focus of start-ups, where the focus is on launching products and customer acquisition, towards growing an established brand with equity where activity expands to increasing subscriptions and building retention, finding the right software integrations for the entire customer journey is key. 

They explore the value of investing in customer service as a vital part of brand experience and the importance of transparency and simplicity to drive a return and strengthen relationships for high lifetime value with the company. They discuss collaborative team empowerment as key to creating long-term success in a company, with the perspective of delegating business objectives with full strategic and operative ownership to get the best out of your team. 

 
Links:   

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Michael Charleston on LinkedIn at https://www.linkedin.com/in/mcharleston/ and find Nordic Naturals at https://www.nordic.com/ 

]]> Brandon talks with Michael Charleston, Sr. eCommerce Product Manager at Nordic Naturals, an award-winning omega-3 fish oil and other foundational nutrients company committed to delivering the world’s safest, most effective nutrients essential to health. 

They talk about the technological side of building a strong omnichannel brand at various levels of development and maturity. From the front-end focus of start-ups, where the focus is on launching products and customer acquisition, towards growing an established brand with equity where activity expands to increasing subscriptions and building retention, finding the right software integrations for the entire customer journey is key. 

They explore the value of investing in customer service as a vital part of brand experience and the importance of transparency and simplicity to drive a return and strengthen relationships for high lifetime value with the company. They discuss collaborative team empowerment as key to creating long-term success in a company, with the perspective of delegating business objectives with full strategic and operative ownership to get the best out of your team. 

 
Links:   

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Michael Charleston on LinkedIn at https://www.linkedin.com/in/mcharleston/ and find Nordic Naturals at https://www.nordic.com/ 

]]> Brandon Amoroso / Michael Charleston Buzzsprout-12086662 Mon, 23 Jan 2023 06:00:00 -0800 2382 ecommerce, d2z, genz, entrepreneur 1 45 full false Entrepreneurship, Raising Capital, Opportunities for App Developers in the Shopify Ecosystem with Pranay Prakash, Founder & CEO at Windsor - 44 Entrepreneurship, Raising Capital, Opportunities for App Developers in the Shopify Ecosystem with Pranay Prakash, Founder & CEO at Windsor - 44 Brandon talks with Pranay Prakash, Founder & CEO at Windsor, an AI video-marketing platform that helps D2C brands acquire, grow, and retain customers through an AI video-personalization tool that enables brands to level-up customer communication from email to mass personalized video at scale. Using their tech, a founder or marketer can record a single video and send out millions of personalized copies to their customers in seconds. 

They talk about the fundraising component of entrepreneurship with a venture-backed technology innovation company, and the value of the age-old advice that the best way to learn how to swim is by jumping in. They explore how to balance the skill sets and roles of being a creator (operations, team curation and product development), a financial manager (securing capital, managing spend, and reporting to investors), and salesperson of your vision, culture and product across customer, employee and investor contexts. 

They discuss the opportunities for app developers to grow in the Shopify business model, which goes beyond the product platform into investment in Shopify-app development, contributing to entrepreneurial innovation and increasing the value of Shopify for everyone. 

 Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Pranay Prakash on LinkedIn at https://www.linkedin.com/in/pranaygp/ and find Windsor at https://www.windsor.io/ 

]]> Brandon talks with Pranay Prakash, Founder & CEO at Windsor, an AI video-marketing platform that helps D2C brands acquire, grow, and retain customers through an AI video-personalization tool that enables brands to level-up customer communication from email to mass personalized video at scale. Using their tech, a founder or marketer can record a single video and send out millions of personalized copies to their customers in seconds. 

They talk about the fundraising component of entrepreneurship with a venture-backed technology innovation company, and the value of the age-old advice that the best way to learn how to swim is by jumping in. They explore how to balance the skill sets and roles of being a creator (operations, team curation and product development), a financial manager (securing capital, managing spend, and reporting to investors), and salesperson of your vision, culture and product across customer, employee and investor contexts. 

They discuss the opportunities for app developers to grow in the Shopify business model, which goes beyond the product platform into investment in Shopify-app development, contributing to entrepreneurial innovation and increasing the value of Shopify for everyone. 

 Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Pranay Prakash on LinkedIn at https://www.linkedin.com/in/pranaygp/ and find Windsor at https://www.windsor.io/ 

]]> Pranay Prakash Buzzsprout-12038926 Mon, 16 Jan 2023 06:00:00 -0800 2077 ecommerce, d2z, genz, entrepreneur full false Gen Z Entrepreneurship, Building Teams, Scaling Business with Brandon Amoroso - 43 Gen Z Entrepreneurship, Building Teams, Scaling Business with Brandon Amoroso - 43 This week D2Z Podcast producer Mark Havenner puts Brandon in the hot seat so we can all learn more about him and his journey. They talk about what “the Gen Z” mindset means, Brandon’s approach to business and building teams, and the story of Electriq. They also reveal Brandon is working on a book about his journey as a Gen Z entrepreneur.

Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com. 

]]> This week D2Z Podcast producer Mark Havenner puts Brandon in the hot seat so we can all learn more about him and his journey. They talk about what “the Gen Z” mindset means, Brandon’s approach to business and building teams, and the story of Electriq. They also reveal Brandon is working on a book about his journey as a Gen Z entrepreneur.

Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com. 

]]> Brandon Amoroso Buzzsprout-11998204 Mon, 09 Jan 2023 06:00:00 -0800 2427 ecommerce, d2z, genz, entrepreneur 1 43 full false 360 Service for Brands, Expanding to the European Market, and Cultural Nuances with Richie Jones, Founder & CEO at vvast - 42 360 Service for Brands, Expanding to the European Market, and Cultural Nuances with Richie Jones, Founder & CEO at vvast - 42 Brandon talks with Richie Jones, CEO & Owner at vvast, a B Corp certifying D2C at vvast scale, where he blends his agency and brand side experience by bringing a market disruption approach for lifestyle, retail and action sports brands seeking low capital EMEA market entry.
 
They talk about the vvast direct to consumer marketing playbook that delivers a comprehensive framework and strategy to scale brands globally. They explore the differences and similarities between the North American and European markets in terms of thought leadership best practices of localization of sales when expanding geographically. They discuss the power of leveraging cultural context and linguistic nuances, and the importance of translation, to reach and connect with consumers in smart and innovative ways in specific markets.
 
Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Richie Jones on LinkedIn at https://www.linkedin.com/in/richiejones/ and find vvast at https://vvast.net/ 

 

]]> Brandon talks with Richie Jones, CEO & Owner at vvast, a B Corp certifying D2C at vvast scale, where he blends his agency and brand side experience by bringing a market disruption approach for lifestyle, retail and action sports brands seeking low capital EMEA market entry.
 
They talk about the vvast direct to consumer marketing playbook that delivers a comprehensive framework and strategy to scale brands globally. They explore the differences and similarities between the North American and European markets in terms of thought leadership best practices of localization of sales when expanding geographically. They discuss the power of leveraging cultural context and linguistic nuances, and the importance of translation, to reach and connect with consumers in smart and innovative ways in specific markets.
 
Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Richie Jones on LinkedIn at https://www.linkedin.com/in/richiejones/ and find vvast at https://vvast.net/ 

 

]]> Richie Jones Buzzsprout-11924513 Mon, 26 Dec 2022 06:00:00 -0800 2538 ecommerce, d2z, genz, entrepreneur 1 42 full false Scaling your Business through Systems Mindset, Optimizing Your Business, and Open Communication with Josh Fonger - 41 Scaling your Business through Systems Mindset, Optimizing Your Business, and Open Communication with Josh Fonger - 41 Brandon talks with Josh Fonger, CEO & Owner at WTS Enterprises, a business operations consultancy that helps ambitious business owners develop and implement systematic solutions that optimize operations, enabling them to break free from the day-to-day and generate powerful growth. 

 
They talk about the power of systemizing business operations into a collection of streamlined processes and standardized procedures, enabling delegation, automation, consistency, efficiency, quality, and ultimately, the foundational momentum and clarity to scale. Developing infrastructure through segmentation and documentation extracts the foundational intelligence from the founder, allowing them to mentally elevate above and separate from their business operations, repositioning them to plan, innovate and grow. They discuss the power of coordinating strategic objectives, general operating principles and culture, and systemized operations to attain success. They explore best practices on how to work with teams as a consultant, integrating leadership goals with your plan of action, and including all team members in the process. 

Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com. 

Find Josh Fonger on LinkedIn at https://www.linkedin.com/in/joshfonger/ and find WTS Enterprises at https://wtsenterprises.com 

 

]]> Brandon talks with Josh Fonger, CEO & Owner at WTS Enterprises, a business operations consultancy that helps ambitious business owners develop and implement systematic solutions that optimize operations, enabling them to break free from the day-to-day and generate powerful growth. 

 
They talk about the power of systemizing business operations into a collection of streamlined processes and standardized procedures, enabling delegation, automation, consistency, efficiency, quality, and ultimately, the foundational momentum and clarity to scale. Developing infrastructure through segmentation and documentation extracts the foundational intelligence from the founder, allowing them to mentally elevate above and separate from their business operations, repositioning them to plan, innovate and grow. They discuss the power of coordinating strategic objectives, general operating principles and culture, and systemized operations to attain success. They explore best practices on how to work with teams as a consultant, integrating leadership goals with your plan of action, and including all team members in the process. 

Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com. 

Find Josh Fonger on LinkedIn at https://www.linkedin.com/in/joshfonger/ and find WTS Enterprises at https://wtsenterprises.com 

 

]]> Josh Fonger Buzzsprout-11892661 Mon, 19 Dec 2022 06:00:00 -0800 1484 ecommerce, d2z, genz, entrepreneur 1 41 full false eCommerce Communication Solutions for Small Brands, Providing Solutions to Pain Points, and Scaling for Start-ups, with Emilio Di Marco - 40 eCommerce Communication Solutions for Small Brands, Providing Solutions to Pain Points, and Scaling for Start-ups, with Emilio Di Marco - 40 Brandon talks with Emilio Di Marco, CEO & Founder at Aument, the eCommerce toolbox to get new sales easily by providing customers with the best practice, product and experience. They talk about simplifying communications tools for small brands and solo-founders to help them make the most of their resources with omnichannel marketing automations, personalizations through email/SMS campaigns, and leverage data, through deliverability, strategy and design solutions. They discuss the importance of customer education, as being key to enable the use of a tool to its fullest capacity, in order to extract the full ROI it can provide. With regards to growth and development, they highlight the value of understanding marketplace pain points and staying focused on solving a problem, and determining how to balance your internal roadmap and objectives with prioritizing customer feedback. They explore the urgency for start-ups to let go of perfectionism and get a product to market, when to scale and hire, as well as the opportunity and challenge of remote work environments.

 
Links:

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com.

Find Emilio Di Marco at on LinkedIn at https://www.linkedin.com/in/emiliodimarco/ and find Aument at https://aument.io/ 

]]> Brandon talks with Emilio Di Marco, CEO & Founder at Aument, the eCommerce toolbox to get new sales easily by providing customers with the best practice, product and experience. They talk about simplifying communications tools for small brands and solo-founders to help them make the most of their resources with omnichannel marketing automations, personalizations through email/SMS campaigns, and leverage data, through deliverability, strategy and design solutions. They discuss the importance of customer education, as being key to enable the use of a tool to its fullest capacity, in order to extract the full ROI it can provide. With regards to growth and development, they highlight the value of understanding marketplace pain points and staying focused on solving a problem, and determining how to balance your internal roadmap and objectives with prioritizing customer feedback. They explore the urgency for start-ups to let go of perfectionism and get a product to market, when to scale and hire, as well as the opportunity and challenge of remote work environments.

 
Links:

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com.

Find Emilio Di Marco at on LinkedIn at https://www.linkedin.com/in/emiliodimarco/ and find Aument at https://aument.io/ 

]]> Emilio Di Marco Buzzsprout-11845553 Mon, 12 Dec 2022 06:00:00 -0800 2331 ecommerce, d2z, genz, entrepreneur 1 40 full false Humanizing Brands with Purpose, Real vs Ideal Customers, and Niching Down, with Monica Sharma-Patnekar - 39 Humanizing Brands with Purpose, Real vs Ideal Customers, and Niching Down, with Monica Sharma-Patnekar - 39 Brandon talks with Monica Sharma-Patnekar, a Brand and Growth Strategy Consultant/Coach at Business with Monica, who helps conscious and creative D2C companies with a clear and focused vision know how to communicate and connect with their real audience in order to grow and scale. They talk about the power of purpose-driven brand strategies to establish loyalty, build trust, create growth and foster longevity. They explore the value of understanding your real customer through empathy and the intimate insights that may be gained with conversation-led market research, with applications to emotional marketing. They discuss caring about the 5 Ps of business principles, niching down, as well as using clear and defined brand purpose as an internal and external tool to attract and align people around meaning and add value to their lives. 

 
 Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com. 

 
Find Monica at https://www.businesswithmonica.com/ and at @businesswithmonica, or on LinkedIn at https://www.linkedin.com/in/monicasharmapatnekar/ 

 
Download “Desires over Demographics” to find the 4 types of questions to ask your customers to reveal their true needs, wants and desires here: https://www.businesswithmonica.com/resources/ 

]]> Brandon talks with Monica Sharma-Patnekar, a Brand and Growth Strategy Consultant/Coach at Business with Monica, who helps conscious and creative D2C companies with a clear and focused vision know how to communicate and connect with their real audience in order to grow and scale. They talk about the power of purpose-driven brand strategies to establish loyalty, build trust, create growth and foster longevity. They explore the value of understanding your real customer through empathy and the intimate insights that may be gained with conversation-led market research, with applications to emotional marketing. They discuss caring about the 5 Ps of business principles, niching down, as well as using clear and defined brand purpose as an internal and external tool to attract and align people around meaning and add value to their lives. 

 
 Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com. 

 
Find Monica at https://www.businesswithmonica.com/ and at @businesswithmonica, or on LinkedIn at https://www.linkedin.com/in/monicasharmapatnekar/ 

 
Download “Desires over Demographics” to find the 4 types of questions to ask your customers to reveal their true needs, wants and desires here: https://www.businesswithmonica.com/resources/ 

]]> Monica Sharma-Patnekar Buzzsprout-11789958 Mon, 05 Dec 2022 06:00:00 -0800 1610 ecommerce, d2z, genz, entrepreneur 1 39 full false Benefits of E-commerce and POS Integration: Bridging the Gap to Optimize UE from a Marketing and Operations perspective, with Christine Russo - 38 Benefits of E-commerce and POS Integration: Bridging the Gap to Optimize UE from a Marketing and Operations perspective, with Christine Russo - 38 Brandon talks with Christine Russo, Principal and Founder of Retail Creative & Consulting Agency, a Retail Technology B2B Communications Consultancy, Sales and Marketing agency. 

 
They talk about the challenges and opportunities of creating a tightly integrated shopping experience for customers, regardless of where they purchase, whether digitally through your website or mobile app, or at your physical location. An optimized UE across each of your company’s assets is accomplished by creating a seamless rather than disconnected online and in-store experience through eCommerce and POS integrations, which improves everything from real-time inventory, product knowledge, CRM, UE, shipping, and the accuracy of sales data tracking and insight. While technological innovation is expanding in all directions in the eCommerce space, many retailers operate these systems separately due to interface issues, migration challenges, and overwhelm in determining the best solution in an ecosystem of endless choices. They explore differentiation factors to consider when selecting software to solve or support the fragmentation problem such as quality and integration level - from omnichannel platforms, plug-in applications and tech stack tools, or custom design. They also discuss tactics to blend the UE between digital and physical structures by leveraging tech developments for acquisition, engagement, and retention. And finally, if it’s all about meeting the customer where they’re at, let’s all consider getting into the metaverse sooner than later.


Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com. 

Find Christine Russo at https://www.linkedin.com/in/christine-russo-3684604/ and www.russochristine.com. Check out her video podcast here: https://www.youtube.com/channel/UC7DdDLHi3YI4BfHnnNXWxLg 

Connect with Christine directly at RCCA at https://rccagency.com/nail-that-meeting/ 

]]> Brandon talks with Christine Russo, Principal and Founder of Retail Creative & Consulting Agency, a Retail Technology B2B Communications Consultancy, Sales and Marketing agency. 

 
They talk about the challenges and opportunities of creating a tightly integrated shopping experience for customers, regardless of where they purchase, whether digitally through your website or mobile app, or at your physical location. An optimized UE across each of your company’s assets is accomplished by creating a seamless rather than disconnected online and in-store experience through eCommerce and POS integrations, which improves everything from real-time inventory, product knowledge, CRM, UE, shipping, and the accuracy of sales data tracking and insight. While technological innovation is expanding in all directions in the eCommerce space, many retailers operate these systems separately due to interface issues, migration challenges, and overwhelm in determining the best solution in an ecosystem of endless choices. They explore differentiation factors to consider when selecting software to solve or support the fragmentation problem such as quality and integration level - from omnichannel platforms, plug-in applications and tech stack tools, or custom design. They also discuss tactics to blend the UE between digital and physical structures by leveraging tech developments for acquisition, engagement, and retention. And finally, if it’s all about meeting the customer where they’re at, let’s all consider getting into the metaverse sooner than later.


Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com. 

Find Christine Russo at https://www.linkedin.com/in/christine-russo-3684604/ and www.russochristine.com. Check out her video podcast here: https://www.youtube.com/channel/UC7DdDLHi3YI4BfHnnNXWxLg 

Connect with Christine directly at RCCA at https://rccagency.com/nail-that-meeting/ 

]]> Christine Russo Buzzsprout-11728362 Mon, 28 Nov 2022 06:00:00 -0800 2282 ecommerce, d2z, genz, entrepreneur 1 38 full false Emerging Consumer Brands, Unlock Growth with Retail and Digital Synergy, and Nurturing Loyalty, with Andrea Popova - 37 Emerging Consumer Brands, Unlock Growth with Retail and Digital Synergy, and Nurturing Loyalty, with Andrea Popova - 37 Brandon talks with Andrea Popova, CEO of CPGD, an investor-backed community of 5,000 founders, creators, and investors in the DTC industry.

 
They talk about how emerging consumer brands can get off the ground with the right marketing and operations resources to build them. In matching brands and agencies, brands are enabled to amplify their digital footprint and, build effective relationships between their founder, their audience, and generate community. With the right tech stack tools, brands can bypass technical hurdles in their sales journey. They explore strategic integration trends to unlock growth and opportunity in the physical marketplace and the digital marketspace for client discovery, acquisition, and retention. They discuss the potential of creating and leveraging synergistic market flows by providing in-person experiences in retail, pop-ups and events, followed by nurturing sales and loyalty through e-commerce channels.

Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com. 

 
Find CPDG at https://www.cpgd.xyz/ and @cpdg.xyz. 

 
Find Andrea Popova at https://www.linkedin.com/in/andrea-popova/ and https://www.andreapopova.com/ 

]]> Brandon talks with Andrea Popova, CEO of CPGD, an investor-backed community of 5,000 founders, creators, and investors in the DTC industry.

 
They talk about how emerging consumer brands can get off the ground with the right marketing and operations resources to build them. In matching brands and agencies, brands are enabled to amplify their digital footprint and, build effective relationships between their founder, their audience, and generate community. With the right tech stack tools, brands can bypass technical hurdles in their sales journey. They explore strategic integration trends to unlock growth and opportunity in the physical marketplace and the digital marketspace for client discovery, acquisition, and retention. They discuss the potential of creating and leveraging synergistic market flows by providing in-person experiences in retail, pop-ups and events, followed by nurturing sales and loyalty through e-commerce channels.

Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com. 

 
Find CPDG at https://www.cpgd.xyz/ and @cpdg.xyz. 

 
Find Andrea Popova at https://www.linkedin.com/in/andrea-popova/ and https://www.andreapopova.com/ 

]]> Andrea Popova Buzzsprout-11632506 Mon, 21 Nov 2022 06:00:00 -0800 1822 ecommerce, d2z, genz, entrepreneur 1 37 full false Text Marketing, Text Compliance, Culture of Innovation and Growth with Philip Portman - 36 Text Marketing, Text Compliance, Culture of Innovation and Growth with Philip Portman - 36 Brandon talks with Philip Portman, CEO of Textdrip, a text-focused business growth platform. They talk about the power of text drip campaigns, keeping up on SMS/Text compliance, and how the text will help growth through automation. They also go into changing old-school mindsets to address business problems, the Gen Z mindset, business culture, how to be innovative, imposter syndrome, and more.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and

https://www.electriqmarketing.com


Find Philip Portman at https://www.linkedin.com/in/philportman/ and

https://philportman.com/



]]> Brandon talks with Philip Portman, CEO of Textdrip, a text-focused business growth platform. They talk about the power of text drip campaigns, keeping up on SMS/Text compliance, and how the text will help growth through automation. They also go into changing old-school mindsets to address business problems, the Gen Z mindset, business culture, how to be innovative, imposter syndrome, and more.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and

https://www.electriqmarketing.com


Find Philip Portman at https://www.linkedin.com/in/philportman/ and

https://philportman.com/



]]> Philip Portman Buzzsprout-11618212 Mon, 14 Nov 2022 06:00:00 -0800 1825 ecommerce, d2z, genz, entrepreneur 1 36 full false Building a Technology Company, Navigating DTC Pains, and Promotions with Kausambi Manjita - 35 Building a Technology Company, Navigating DTC Pains, and Promotions with Kausambi Manjita - 35 Brandon talks with Kausambi Manjita, Founder of Mason, an e-commerce conversion platform. They talk about the nuances of building a technology company, the need for conversion services for e-commerce brands, and solving the customer acquisition cost problem. They explore making effective promotions,  helping the customer as a driver of promotions, and missed opportunities for customer conversions.

 

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com.

 

Find Kausambi Manjita at https://www.linkedin.com/in/kmanjita/ and Mason at  https://getmason.io/.


]]> Brandon talks with Kausambi Manjita, Founder of Mason, an e-commerce conversion platform. They talk about the nuances of building a technology company, the need for conversion services for e-commerce brands, and solving the customer acquisition cost problem. They explore making effective promotions,  helping the customer as a driver of promotions, and missed opportunities for customer conversions.

 

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com.

 

Find Kausambi Manjita at https://www.linkedin.com/in/kmanjita/ and Mason at  https://getmason.io/.


]]> Kausambi Manjita Buzzsprout-11586920 Mon, 07 Nov 2022 06:00:00 -0800 2130 ecommerce, d2z, genz, entrepreneur 1 35 full false Health and Wellness DTC, Supply Chain and Distribution, and Social Proof with Alexej Pikovsky - 34 Health and Wellness DTC, Supply Chain and Distribution, and Social Proof with Alexej Pikovsky - 34 Brandon talks with Alexej Pikovsky, CEO & Co-Founder of Alphawell Brands and NUOPTIMA (formerly the Alphagreen Group), a global health and wellness e-commerce platform. They talk about building health and wellness brands online, how to determine what brands to acquire or pursue, the anatomy of product supply chain and distribution channels, and Health and Wellness trends. They explore authentic brands, social proof, and building a business.

 Links:

 Find Brandon Amoroso at  https://www.brandonamoroso.com and  https://www.electriqmarketing.com.

 

Find Alexej Pikovsky at https://www.linkedin.com/in/alexej-pikovsky-9743701/ and Alphawell Brands at https://www.alphawellbrands.com/.

 

]]> Brandon talks with Alexej Pikovsky, CEO & Co-Founder of Alphawell Brands and NUOPTIMA (formerly the Alphagreen Group), a global health and wellness e-commerce platform. They talk about building health and wellness brands online, how to determine what brands to acquire or pursue, the anatomy of product supply chain and distribution channels, and Health and Wellness trends. They explore authentic brands, social proof, and building a business.

 Links:

 Find Brandon Amoroso at  https://www.brandonamoroso.com and  https://www.electriqmarketing.com.

 

Find Alexej Pikovsky at https://www.linkedin.com/in/alexej-pikovsky-9743701/ and Alphawell Brands at https://www.alphawellbrands.com/.

 

]]> Alexej Pikovsky Buzzsprout-11515042 Mon, 31 Oct 2022 06:00:00 -0700 2030 ecommerce, d2z, genz, entrepreneur 1 35 full false Building Tech Start-Ups, Founder Mistakes, and Successes with Bill Boulden - 33 Building Tech Start-Ups, Founder Mistakes, and Successes with Bill Boulden - 33 Brandon talks with Bill Boulden, a serial tech startup CTO who focuses on bringing products from the idea phase to launch. They explore Bill’s unique approach to building start-ups as a  fractional CTO, and they go into some common mistakes start-up founders will make. Brandon and Bill discuss building a minimum viable product, success strategies, and start-up trends.

 Links:

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com.

Find Bill Boulden at  https://www.linkedin.com/in/billboulden/  and 

https://www.billboulden.com/.

]]> Brandon talks with Bill Boulden, a serial tech startup CTO who focuses on bringing products from the idea phase to launch. They explore Bill’s unique approach to building start-ups as a  fractional CTO, and they go into some common mistakes start-up founders will make. Brandon and Bill discuss building a minimum viable product, success strategies, and start-up trends.

 Links:

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com.

Find Bill Boulden at  https://www.linkedin.com/in/billboulden/  and 

https://www.billboulden.com/.

]]> Bill Boulden Buzzsprout-11495253 Mon, 24 Oct 2022 06:00:00 -0700 1399 ecommerce, d2z, genz, entrepreneur 1 34 full false Influencer Marketing, Influencer Trends, and Influencer Relationships with Yash Chavan - 32 Influencer Marketing, Influencer Trends, and Influencer Relationships with Yash Chavan - 32 Brandon talks with Yash Chavan, founder of the DTC influencer marketing management platform SARAL. They talk about the pitfalls and issues around influencer marketing, nurturing influencer relationships, and aligning influencers with your brand. They also go into influencer marketing trends and building a business.

 Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and  https://www.electriqmarketing.com.

 
Find Yash Chavan at https://www.linkedin.com/in/yctheman/ and https://www.getsaral.com/  


]]> Brandon talks with Yash Chavan, founder of the DTC influencer marketing management platform SARAL. They talk about the pitfalls and issues around influencer marketing, nurturing influencer relationships, and aligning influencers with your brand. They also go into influencer marketing trends and building a business.

 Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and  https://www.electriqmarketing.com.

 
Find Yash Chavan at https://www.linkedin.com/in/yctheman/ and https://www.getsaral.com/  


]]> Yash Chavan Buzzsprout-11451939 Mon, 17 Oct 2022 06:00:00 -0700 1626 ecommerce, d2z, genz, entrepreneur 1 34 full false The Entrepreneurial Journey, Risk and Reward, and Subscriptions with Hiral Zalavadia - 31 The Entrepreneurial Journey, Risk and Reward, and Subscriptions with Hiral Zalavadia - 31 Brandon talks with Hiral Zalavadia, Founder and CEO at Stately, a men’s fashion subscription service and innovator in the space. They talk about entrepreneurship and Hiral’s journey,  growing a business, and getting past pain points and bottlenecks, how to assess and mitigate risks, and navigating toward the future. They explore the ins and outs of the online subscription model, leading with subscriptions, and structuring products for success.

 
Links:

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com

 
Find Hiral Zalavadia at https://www.linkedin.com/in/ hiralzalavadia/ and Stately at  

https://statelymen.com.

 

]]> Brandon talks with Hiral Zalavadia, Founder and CEO at Stately, a men’s fashion subscription service and innovator in the space. They talk about entrepreneurship and Hiral’s journey,  growing a business, and getting past pain points and bottlenecks, how to assess and mitigate risks, and navigating toward the future. They explore the ins and outs of the online subscription model, leading with subscriptions, and structuring products for success.

 
Links:

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com

 
Find Hiral Zalavadia at https://www.linkedin.com/in/ hiralzalavadia/ and Stately at  

https://statelymen.com.

 

]]> Hiral Zalavadia Buzzsprout-11452278 Mon, 10 Oct 2022 06:00:00 -0700 2593 ecommerce, d2z, genz, entrepreneur 1 32 full false Customer Service for Retention and Revenue with Billy McClennan - 30 Customer Service for Retention and Revenue with Billy McClennan - 30 Brandon talks with Billy McClennan, Director of Partnerships at customer service platform Gorgias. They go into Billy’s journey from chemist to e-commerce platform Gorgias, customer service platform, and the e-commerce industry. They explore driving revenue and retention with customer service, using automation for improving the customer experience, and building self-service processes. They parse the different modes of customer service, preferred methods and trends, and educating brands around the impact of customer service on business.

 Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and
https://www.electriqmarketing.com

Find Billy McClennan at https://www.linkedin.com/in/billy-mcclennan-27bb3484/ and
https://www.gorgias.com/.

Find the Gorgias eBook The Support Performance Flywheel:
https://www.gorgias.com/ebook/support-performance-flywheel 

]]> Brandon talks with Billy McClennan, Director of Partnerships at customer service platform Gorgias. They go into Billy’s journey from chemist to e-commerce platform Gorgias, customer service platform, and the e-commerce industry. They explore driving revenue and retention with customer service, using automation for improving the customer experience, and building self-service processes. They parse the different modes of customer service, preferred methods and trends, and educating brands around the impact of customer service on business.

 Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and
https://www.electriqmarketing.com

Find Billy McClennan at https://www.linkedin.com/in/billy-mcclennan-27bb3484/ and
https://www.gorgias.com/.

Find the Gorgias eBook The Support Performance Flywheel:
https://www.gorgias.com/ebook/support-performance-flywheel 

]]> Brandon Amoroso Buzzsprout-11445882 Mon, 03 Oct 2022 06:00:00 -0700 2398 1 31 full false Bridging to Retail, Landing Pages, and Copywriting with Dan Sweeney - 29 Bridging to Retail, Landing Pages, and Copywriting with Dan Sweeney - 29 Brandon talks with Dan Sweeney, Chief Operating Officer of Torque Detail, a leading
automotive detailing product company. They talk about distribution in e-commerce and brick and  mortar, the benefits of brick and mortar for some products and getting into retail, using database segmentation for local activations and community building for retail, and e-commerce tactics that are working. They explore landing pages, building a good offer, email strategies, and copywriting.
 
Links:
 
Find Brandon Amoroso at https://www.brandonamoroso.com and
https://www.electriqmarketing.com

Find Dan Sweeney at https://www.linkedin.com/in/sweeneydaniel/ and
https://www.torquedetail.com/. 

]]> Brandon talks with Dan Sweeney, Chief Operating Officer of Torque Detail, a leading
automotive detailing product company. They talk about distribution in e-commerce and brick and  mortar, the benefits of brick and mortar for some products and getting into retail, using database segmentation for local activations and community building for retail, and e-commerce tactics that are working. They explore landing pages, building a good offer, email strategies, and copywriting.
 
Links:
 
Find Brandon Amoroso at https://www.brandonamoroso.com and
https://www.electriqmarketing.com

Find Dan Sweeney at https://www.linkedin.com/in/sweeneydaniel/ and
https://www.torquedetail.com/. 

]]> Mark Buzzsprout-11407655 Mon, 26 Sep 2022 06:00:00 -0700 2597 1 30 full false Useful Customer Data and What to do With It with Matt Bahr - 28 Useful Customer Data and What to do With It with Matt Bahr - 28 Brandon talks with Matt Bahr, CEO of Fairing, formerly EnquireLabs, a marketing insights technology company. They talk about the potential of technology and consumer data, the shift to retention as a strategy, and using data to build a competitive advantage. They go into how to create effective segments, identifying what data to analyze, where to capture it, and what to do with it, building a customer profile, and the importance of understanding your customer and building personas.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 

Find Matt Bahr at https://www.linkedin.com/in/matthewbahr/ and at https://fairing.co/. 

 

 

]]> Brandon talks with Matt Bahr, CEO of Fairing, formerly EnquireLabs, a marketing insights technology company. They talk about the potential of technology and consumer data, the shift to retention as a strategy, and using data to build a competitive advantage. They go into how to create effective segments, identifying what data to analyze, where to capture it, and what to do with it, building a customer profile, and the importance of understanding your customer and building personas.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 

Find Matt Bahr at https://www.linkedin.com/in/matthewbahr/ and at https://fairing.co/. 

 

 

]]> Brandon Amoroso 70c117ff-4a2c-408d-a6d9-573e2d876548 Mon, 19 Sep 2022 09:00:40 -0700 1839 entrepreneur,ecommerce,genz,d2z 1 29 full false D2C Innovation in the Beverage Alcohol Industry with Zac Brandenberg - 27 D2C Innovation in the Beverage Alcohol Industry with Zac Brandenberg - 27 Brandon talks with Zac Brandenberg, co-founder and CEO of DRINKS, the online leader in adult beverage who pioneered the world’s first Wine as a Service (WaaS) platform and now the parent company of Electriq Marketing. They talk about the DRINKS acquisition of Electriq and the need to bring innovation to a highly regulated and fragmented industry that hasn’t changed since Prohibition. Zac and Brandon dive into the need to bring the power of Shopify to wineries so they can apply the same efficiencies, data, and customer experiences as other D2C brands. They unveil the upcoming DRINKS app on Shopify that will provide tax and compliance in the check-out system for wineries. They also use alcohol puns.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Zac Brandenberg at https://www.linkedin.com/in/zac-brandenberg/ and http://www.drinks.com.

]]> Brandon talks with Zac Brandenberg, co-founder and CEO of DRINKS, the online leader in adult beverage who pioneered the world’s first Wine as a Service (WaaS) platform and now the parent company of Electriq Marketing. They talk about the DRINKS acquisition of Electriq and the need to bring innovation to a highly regulated and fragmented industry that hasn’t changed since Prohibition. Zac and Brandon dive into the need to bring the power of Shopify to wineries so they can apply the same efficiencies, data, and customer experiences as other D2C brands. They unveil the upcoming DRINKS app on Shopify that will provide tax and compliance in the check-out system for wineries. They also use alcohol puns.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Zac Brandenberg at https://www.linkedin.com/in/zac-brandenberg/ and http://www.drinks.com.

]]> Brandon Amoroso 7a9d15df-26d5-4fa1-b5b2-eafbaad88e83 Mon, 12 Sep 2022 09:00:45 -0700 1767 wine,d2C,DTC 1 28 full false Augmented Reality for E-Commerce with Rich Watson - 26 Augmented Reality for E-Commerce with Rich Watson - 26 Brandon talks with Rich Watson, Founder of Augmented Hype an augmented reality ad filter technology. They talk about the challenges of customer acquisition, how AR can create connections with customers, the power of immersion for e-commerce, and how effective AR Is compared to traditional ads. They talk about use cases for AR, AR for NFTs, and elevating AR beyond standard marketing tactics.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 

Find Rich Watson at https://www.linkedin.com/in/rich-s-watson/ and at https://www.augmentedhype.com/.

 

Meta AR Ad Study:

https://www.facebook.com/business/news/insights/groundbreaking-ar-ad-study-quantifies-the-value-of-immersive-

]]> Brandon talks with Rich Watson, Founder of Augmented Hype an augmented reality ad filter technology. They talk about the challenges of customer acquisition, how AR can create connections with customers, the power of immersion for e-commerce, and how effective AR Is compared to traditional ads. They talk about use cases for AR, AR for NFTs, and elevating AR beyond standard marketing tactics.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 

Find Rich Watson at https://www.linkedin.com/in/rich-s-watson/ and at https://www.augmentedhype.com/.

 

Meta AR Ad Study:

https://www.facebook.com/business/news/insights/groundbreaking-ar-ad-study-quantifies-the-value-of-immersive-

]]> Brandon Amoroso 496d3553-8dbc-40db-a0eb-6f14d4565aad Mon, 05 Sep 2022 09:00:47 -0700 1743 entrepreneur,ecommerce,genz,d2z 1 27 full false Using Content for Differentiation in CPG, Focusing on Loyalty, and Authenticity with Calvin Lammers - 25 Using Content for Differentiation in CPG, Focusing on Loyalty, and Authenticity with Calvin Lammers - 25  

Brandon talks with Calvin Lammers, SVP of eCommerce for premium hot sauce TRUFF. They talk about CPG online and retail, how to differentiate food products by using content to identify taste profiles and educate audiences, handling the shift from acquisition to customer loyalty, and
 tips on building a consumer brand. They also explore CPG business challenges and fulfillment, understanding TikTok, and building teams.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 

Find Calvin Lammers at https://www.linkedin.com/in/calvinlammers/ and https://www.truff.com/. 

 

 

]]>  

Brandon talks with Calvin Lammers, SVP of eCommerce for premium hot sauce TRUFF. They talk about CPG online and retail, how to differentiate food products by using content to identify taste profiles and educate audiences, handling the shift from acquisition to customer loyalty, and
 tips on building a consumer brand. They also explore CPG business challenges and fulfillment, understanding TikTok, and building teams.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 

Find Calvin Lammers at https://www.linkedin.com/in/calvinlammers/ and https://www.truff.com/. 

 

 

]]> Brandon Amoroso f008198e-25ef-4366-a204-51c62473db44 Mon, 29 Aug 2022 09:00:19 -0700 2126 entrepreneur,ecommerce,genz,d2z 1 25 full false The Ultimate Wine Insider Program and Building Community Relationships with Louis Amoroso - 24 The Ultimate Wine Insider Program and Building Community Relationships with Louis Amoroso - 24 Brandon talks with Louis Amoroso, Co-Founder and President of DRINKS’ DTC marketplace Wine Insiders. Louis and Brandon talk about a newly launched program for adventurous wine lovers called the Ultimate Wine Insider, wherein the winner of the program will get 100k and four trips to four continents courtesy of Wine Insiders. They explore how and why the program was created, what they expect from it, how programs like this can build community engagement, and how to participate.

 Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com and 
https://www.electriqmarketing.com 

Find the Ultimate Wine Insider Program at: 
https://wineinsiders.com/promotion/ultimatewineinsider 


 

]]> Brandon talks with Louis Amoroso, Co-Founder and President of DRINKS’ DTC marketplace Wine Insiders. Louis and Brandon talk about a newly launched program for adventurous wine lovers called the Ultimate Wine Insider, wherein the winner of the program will get 100k and four trips to four continents courtesy of Wine Insiders. They explore how and why the program was created, what they expect from it, how programs like this can build community engagement, and how to participate.

 Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com and 
https://www.electriqmarketing.com 

Find the Ultimate Wine Insider Program at: 
https://wineinsiders.com/promotion/ultimatewineinsider 


 

]]> Brandon Amoroso bbfccece-6f1f-416f-929c-f15b5db41720 Mon, 22 Aug 2022 09:00:35 -0700 1164 entrepreneur,ecommerce,genz,d2z 1 25 full false Gen Z Entrepreneurship, Product Page Personalization, and App Pricing with Ashland Stansbury - 23 Gen Z Entrepreneurship, Product Page Personalization, and App Pricing with Ashland Stansbury - 23 Brandon talks with Ashland Stansbury, Founder, and CEO of Because Intelligence, a product page content automation platform. Ashland and Brandon talk about entrepreneurship, entering the e-commerce industry, and being a gen Z business leader. They explore the importance of the product page to improve the customer journey and the difficulties around personalization and customization of product pages at scale. They also dive into pricing strategies in the Shopify ecosystem and how to balance business needs and customer expectations. And some closing advice for entrepreneurs!

Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Ashland Stansbury at https://www.linkedin.com/in/ashland-stansbury-7b0a64b0/ and https://www.becauseintelligence.com/home. 

]]> Brandon talks with Ashland Stansbury, Founder, and CEO of Because Intelligence, a product page content automation platform. Ashland and Brandon talk about entrepreneurship, entering the e-commerce industry, and being a gen Z business leader. They explore the importance of the product page to improve the customer journey and the difficulties around personalization and customization of product pages at scale. They also dive into pricing strategies in the Shopify ecosystem and how to balance business needs and customer expectations. And some closing advice for entrepreneurs!

Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Ashland Stansbury at https://www.linkedin.com/in/ashland-stansbury-7b0a64b0/ and https://www.becauseintelligence.com/home. 

]]> Brandon Amoroso 55c5351c-7d77-4f05-a36b-c00833bd2460 Mon, 15 Aug 2022 09:00:15 -0700 1976 entrepreneur,ecommerce,genz,d2z 1 24 full false Word of Mouth, Referral Programs, and Loyalty Programs with Andy Cloyd and Anders Bill - 22 Word of Mouth, Referral Programs, and Loyalty Programs with Andy Cloyd and Anders Bill - 22 Brandon talks with Andy Cloyd and Anders Bill, the Co-Founders of Superfiliate, a new player in word of mouth. Superfiliate automates the creation of personalized storefronts for customers and creators. They talk about the problem with customer acquisition, the importance of diversifying the marketing mix and not relying on paid media, optimizing channels beyond traditional marketing tactics, and focusing on word of mouth. They explore how authenticity drives effective influencer marketing, aligning influencer and brand values, and effective loyalty programs that provide value.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.

 

Find Andy Cloyd at https://www.linkedin.com/in/andycloyd/ and

Anders Bill https://www.linkedin.com/in/anders-bill/ at and Superfiliate at https://www.superfiliate.com/. 

]]> Brandon talks with Andy Cloyd and Anders Bill, the Co-Founders of Superfiliate, a new player in word of mouth. Superfiliate automates the creation of personalized storefronts for customers and creators. They talk about the problem with customer acquisition, the importance of diversifying the marketing mix and not relying on paid media, optimizing channels beyond traditional marketing tactics, and focusing on word of mouth. They explore how authenticity drives effective influencer marketing, aligning influencer and brand values, and effective loyalty programs that provide value.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.

 

Find Andy Cloyd at https://www.linkedin.com/in/andycloyd/ and

Anders Bill https://www.linkedin.com/in/anders-bill/ at and Superfiliate at https://www.superfiliate.com/. 

]]> Brandon Amoroso 4e6e8272-4b7b-4aa6-95f1-e37657d04473 Mon, 08 Aug 2022 09:00:16 -0700 2398 entrepreneur,ecommerce,genz,d2z 1 23 full false The Power of Integrations in Technology and Team Building with Chathri Ali - 21 The Power of Integrations in Technology and Team Building with Chathri Ali - 21 Brandon talks with Chathri Ali, Technology Partnerships for email/SMS and customer data platform Klaviyo, one of the most powerful technology integrators in the Shopify ecosystem. They talk about technology integrations, how integrations can make tech stacks more powerful, and how integration strategies should drive development. They also explore how SMS is becoming more important for partners and on Klaviyo’s Consumer Data Platform (CDP).

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.

 

Find Chathri Ali at https://www.linkedin.com/in/chathri/ and https://www.klaviyo.com/. 
 

 

]]> Brandon talks with Chathri Ali, Technology Partnerships for email/SMS and customer data platform Klaviyo, one of the most powerful technology integrators in the Shopify ecosystem. They talk about technology integrations, how integrations can make tech stacks more powerful, and how integration strategies should drive development. They also explore how SMS is becoming more important for partners and on Klaviyo’s Consumer Data Platform (CDP).

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.

 

Find Chathri Ali at https://www.linkedin.com/in/chathri/ and https://www.klaviyo.com/. 
 

 

]]> Brandon Amoroso 4a03f4fe-ab18-4d86-b18d-8a9b1514cca8 Mon, 01 Aug 2022 09:00:12 -0700 1725 entrepreneur,ecommerce,genz,d2z 1 22 full false Influencer Automation and Community Building with Brett Bernstein - 20 Influencer Automation and Community Building with Brett Bernstein - 20 Brandon talks with Brett Bernstein, Founder, and CEO at Gatsby, the automated influencer marketing platform that scales communities by syncing Instagram and TikTok insights with Klaviyo, Gorglas, LoyaltyLion, Stamped, and a whole bunch more. They talk about the importance of building a community of advocates and using technology for automation, building loyalty programs, and influencer insights. They explore how integrations with tools like Gatsby give brands a complete understanding of customer profiles so merchants can customize, personalize and leverage the influence of their customers. They dive into the importance of
 patience when building communities and how to cultivate trust.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 

Find Brett Bernstein at https://www.linkedin.com/in/bhbern/ and https://www.gatsby.ai/. 

]]> Brandon talks with Brett Bernstein, Founder, and CEO at Gatsby, the automated influencer marketing platform that scales communities by syncing Instagram and TikTok insights with Klaviyo, Gorglas, LoyaltyLion, Stamped, and a whole bunch more. They talk about the importance of building a community of advocates and using technology for automation, building loyalty programs, and influencer insights. They explore how integrations with tools like Gatsby give brands a complete understanding of customer profiles so merchants can customize, personalize and leverage the influence of their customers. They dive into the importance of
 patience when building communities and how to cultivate trust.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 

Find Brett Bernstein at https://www.linkedin.com/in/bhbern/ and https://www.gatsby.ai/. 

]]> Brandon Amoroso db2aa28d-b5f8-43de-8158-040c9e499ea6 Mon, 25 Jul 2022 18:54:15 -0700 1942 entrepreneur,ecommerce,genz,d2z 1 21 full false Personal Branding, Building Teams, and Cultivating Culture with Lewis Schenk - 19 Personal Branding, Building Teams, and Cultivating Culture with Lewis Schenk - 19 Brandon talks with Lewis Schenk, an Australia-based entrepreneur and founder of three companies, including Boost Media Agency who focuses on personal branding and strengthening their online presence. Lewis and Brandon talk about entrepreneurship and cultivating a mindset that embraces and learns from failure, the correlation of business and
 sports, personal branding tips, building a team and culture. They explore the hiring process, remote and global teams, connecting people when remote, and growing business through referrals.


 Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Lewis Schenk at https://www.instagram.com/lewisschenk/?hl=en, https://www.linkedin.com/in/lewis-schenk/, and https://www.boostmediaofficial.page.

]]> Brandon talks with Lewis Schenk, an Australia-based entrepreneur and founder of three companies, including Boost Media Agency who focuses on personal branding and strengthening their online presence. Lewis and Brandon talk about entrepreneurship and cultivating a mindset that embraces and learns from failure, the correlation of business and
 sports, personal branding tips, building a team and culture. They explore the hiring process, remote and global teams, connecting people when remote, and growing business through referrals.


 Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Lewis Schenk at https://www.instagram.com/lewisschenk/?hl=en, https://www.linkedin.com/in/lewis-schenk/, and https://www.boostmediaofficial.page.

]]> Brandon Amoroso 367fff7c-5849-4237-bbf4-fa77f962b065 Mon, 18 Jul 2022 09:00:22 -0700 1401 entrepreneur,ecommerce,genz,d2z 1 20 full false Marketing Creative, User-Generated Content, and Building Businesses With Lauren Schwartz - 18 Marketing Creative, User-Generated Content, and Building Businesses With Lauren Schwartz - 18 Brandon talks with Lauren Schwartz, Owner & Creative Director at The Loft 325, a creative content company for DTC brands, about the importance of creative content in marketing. Lauren and Brandon talk about DTC trends, diversifying creative, testing channels and campaign structures, and user-generated content (UGC). They explore managing and working with clients, building teams, and how to delegate.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Lauren Schwartz at  https://www.linkedin.com/in/lauren-schwartz-07354312/ and https://theloft325.com/.

]]> Brandon talks with Lauren Schwartz, Owner & Creative Director at The Loft 325, a creative content company for DTC brands, about the importance of creative content in marketing. Lauren and Brandon talk about DTC trends, diversifying creative, testing channels and campaign structures, and user-generated content (UGC). They explore managing and working with clients, building teams, and how to delegate.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Lauren Schwartz at  https://www.linkedin.com/in/lauren-schwartz-07354312/ and https://theloft325.com/.

]]> Brandon Amoroso c4bb0c4a-8e89-4289-a3a2-b1dbcf889ecf Mon, 11 Jul 2022 09:00:18 -0700 1810 marketing,dtc 1 19 full false AI in E-Commerce, Leveraging Data for Customer Experience, the Importance of High-Value Messaging and Segmentation - 17 AI in E-Commerce, Leveraging Data for Customer Experience, the Importance of High-Value Messaging and Segmentation - 17 Brandon talks with Shanif Dhanani, the CEO of Apteo, a platform that helps ecommerce brands create hyper-personalized marketing from their customer data. They talk about collecting data and the importance of using it to make a good experience for the customer. Shanif and Brandon discuss educating customers on technology and how AI can grow the business and what is working these days on successful marketing strategies, including segmentation and personalization. They dive into team-building and the importance of working with people you trust, have different skill sets, and who have the right attitude..

Also Brandon decides to coin Retention as a Service (RaaS) and will use it enough that it will catch on!

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Shanif at https://www.linkedin.com/in/shanifdhanani/ and https://www.apteo.co/.

Shanif has a special offer for D2Z listeners!

An extended free Apteo trial–just mention this episode and they’ll get you set up!

]]> Brandon talks with Shanif Dhanani, the CEO of Apteo, a platform that helps ecommerce brands create hyper-personalized marketing from their customer data. They talk about collecting data and the importance of using it to make a good experience for the customer. Shanif and Brandon discuss educating customers on technology and how AI can grow the business and what is working these days on successful marketing strategies, including segmentation and personalization. They dive into team-building and the importance of working with people you trust, have different skill sets, and who have the right attitude..

Also Brandon decides to coin Retention as a Service (RaaS) and will use it enough that it will catch on!

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Shanif at https://www.linkedin.com/in/shanifdhanani/ and https://www.apteo.co/.

Shanif has a special offer for D2Z listeners!

An extended free Apteo trial–just mention this episode and they’ll get you set up!

]]> Brandon Amoroso 6e5bb74b-ec4b-4ec8-842a-11cc2897f84a Tue, 05 Jul 2022 12:18:54 -0700 1480 ecommerce,dtc 1 18 full false CPG Marketing, the Beverage Space, and Creating Great Customer Experiences with Cameron Faist - 16 CPG Marketing, the Beverage Space, and Creating Great Customer Experiences with Cameron Faist - 16 Brandon talks with Cameron Faist, Director of E-Commerce at Aura Bora the beverage company that wants you to drink weird water and who creates amazing herb, fruit, and flower sparkling water. Cameron and Brandon talk about e-commerce and CPG marketing, best practices and pitfalls in the beverage space, and how to take care of your customers. They explore making marketing natural and fun and building a good team culture.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Cameron Faist at https://www.linkedin.com/in/cameronfaist/ and https://aurabora.com/.

]]> Brandon talks with Cameron Faist, Director of E-Commerce at Aura Bora the beverage company that wants you to drink weird water and who creates amazing herb, fruit, and flower sparkling water. Cameron and Brandon talk about e-commerce and CPG marketing, best practices and pitfalls in the beverage space, and how to take care of your customers. They explore making marketing natural and fun and building a good team culture.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Cameron Faist at https://www.linkedin.com/in/cameronfaist/ and https://aurabora.com/.

]]> Brandon Amoroso 995689a2-7d9c-4093-b50d-64406c849a1e Mon, 27 Jun 2022 09:00:53 -0700 2192 dtc 1 17 full false Quiz Marketing, Zero Party Data, and Experience-Focused Marketing with Gen Furukawa - 15 Quiz Marketing, Zero Party Data, and Experience-Focused Marketing with Gen Furukawa - 15 Brandon talks with Gen Furukawa, e-commerce veteran and co-founder of Prehook, a leading quiz platform for Shopify merchants. Gen and Brandon talk about zero party data and leveraging it to its most potential, making a cohesive tech stack, and educating merchants on how to use apps. They explore how development works and how developers integrate customer feedback, Electriq and DRINKS new upcoming Shopify product, and experience-focused marketing. 

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Gen Furukawar at https://www.linkedin.com/in/genfurukawa/  and https://prehook.com/  and his podcast Cart Overflow https://www.cartoverflow.com/.


 Merchants that use quizzes in an effective way: https://teelixir.com/, https://addjoi.com/, https://spikeball.com/pages/spikeball-kit-quiz 

]]> Brandon talks with Gen Furukawa, e-commerce veteran and co-founder of Prehook, a leading quiz platform for Shopify merchants. Gen and Brandon talk about zero party data and leveraging it to its most potential, making a cohesive tech stack, and educating merchants on how to use apps. They explore how development works and how developers integrate customer feedback, Electriq and DRINKS new upcoming Shopify product, and experience-focused marketing. 

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Gen Furukawar at https://www.linkedin.com/in/genfurukawa/  and https://prehook.com/  and his podcast Cart Overflow https://www.cartoverflow.com/.


 Merchants that use quizzes in an effective way: https://teelixir.com/, https://addjoi.com/, https://spikeball.com/pages/spikeball-kit-quiz 

]]> Brandon Amoroso ac356abf-2164-444d-b9d4-13f58242c5c9 Mon, 20 Jun 2022 09:00:33 -0700 2000 1 16 full false The Overlap of Retail and Online, Building Brand Content with Shray Joshi - 14 The Overlap of Retail and Online, Building Brand Content with Shray Joshi - 14 Brandon talks with Shray Joshi, CEO and Founder of Good Peeps, a digital marketing agency focused on brands that are both online and in store. Shray and Brandon talk about content strategies, building a brand, and what content means in today’s world. They explore the overlap between digital and brick and mortar retail, how to build a brand, and how to measure a brand beyond performance.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Shray Joshi at https://www.linkedin.com/in/shrayjoshi/ and https://www.linkedin.com/company/good-peepss/about/.

]]> Brandon talks with Shray Joshi, CEO and Founder of Good Peeps, a digital marketing agency focused on brands that are both online and in store. Shray and Brandon talk about content strategies, building a brand, and what content means in today’s world. They explore the overlap between digital and brick and mortar retail, how to build a brand, and how to measure a brand beyond performance.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Shray Joshi at https://www.linkedin.com/in/shrayjoshi/ and https://www.linkedin.com/company/good-peepss/about/.

]]> Brandon Amoroso f6aff843-a80d-479f-98fa-971ffd1b36e4 Mon, 06 Jun 2022 21:00:41 -0700 1467 entrepreneur,ecommerce,genz,dtc 1 14 full false Increase Revenue Through Personalization, Quiz Marketing, and Building Teams with Ben Parr - 13 Increase Revenue Through Personalization, Quiz Marketing, and Building Teams with Ben Parr - 13 Brandon talks with Ben Parr, co-founder and president at Octane AI, the zero-party data marketing platform for Shopify brands. Ben and Brandon discuss generations, all about Octane AI, and the best way to increase revenue through personalization. They go into building teams, TikTok and much more!

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Ben Parr at https://www.linkedin.com/in/benparr/  and https://www.octaneai.com/.

]]> Brandon talks with Ben Parr, co-founder and president at Octane AI, the zero-party data marketing platform for Shopify brands. Ben and Brandon discuss generations, all about Octane AI, and the best way to increase revenue through personalization. They go into building teams, TikTok and much more!

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Ben Parr at https://www.linkedin.com/in/benparr/  and https://www.octaneai.com/.

]]> Mark b9c068d4-4d6e-4f9c-9f26-e1e1486db5ca Mon, 30 May 2022 09:08:54 -0700 1763 full false The Cost of Focusing on Growth, Self-Sustaining Business Strategies, and Workplace Culture with David McCormick - 12 The Cost of Focusing on Growth, Self-Sustaining Business Strategies, and Workplace Culture with David McCormick - 12 Brandon talks with David McCormick, Partner at Siddhi Capital, an investment firm focused on food, beverage, and food tech. David and Brandon discuss the importance of creating the right business strategies and the trade-offs when chasing only growth, why solving problems is critical for businesses today, and rising above features and attributes. They go into hiring for culture first, the biggest financial mistakes businesses make, and some new exciting trends.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find David McComrick at at  https://www.linkedin.com/in/david-mccormick-9273bbb1/  and https://www.siddhicapital.co/.

]]> Brandon talks with David McCormick, Partner at Siddhi Capital, an investment firm focused on food, beverage, and food tech. David and Brandon discuss the importance of creating the right business strategies and the trade-offs when chasing only growth, why solving problems is critical for businesses today, and rising above features and attributes. They go into hiring for culture first, the biggest financial mistakes businesses make, and some new exciting trends.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find David McComrick at at  https://www.linkedin.com/in/david-mccormick-9273bbb1/  and https://www.siddhicapital.co/.

]]> Brandon Amoroso 9f797814-05fb-4f0d-9d2a-01593753528e Wed, 25 May 2022 20:00:00 -0700 2082 1 12 full false Creating Relationships with Customers Using SMS, Conversational SMS, and Customer Retention with Blake Imperl - 11 Creating Relationships with Customers Using SMS, Conversational SMS, and Customer Retention with Blake Imperl - 11 Brandon talks with Blake Imperl, Head of Partner Community for text marketing leader Attentive. Blake and Brandon talk about the most powerful way to use SMS, the importance of customer relationships through personalization and conversations, and what’s coming next with conversational SMS. They discuss creating a strong customer experience and focusing on customer retention. Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Blake Imperl at https://www.linkedin.com/in/blakeimperl/ and https://www.attentivemobile.com/.

]]> Brandon talks with Blake Imperl, Head of Partner Community for text marketing leader Attentive. Blake and Brandon talk about the most powerful way to use SMS, the importance of customer relationships through personalization and conversations, and what’s coming next with conversational SMS. They discuss creating a strong customer experience and focusing on customer retention. Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Blake Imperl at https://www.linkedin.com/in/blakeimperl/ and https://www.attentivemobile.com/.

]]> Brandon Amoroso 152c493a-8d55-43fe-a363-38edfafe2671 Mon, 16 May 2022 09:01:51 -0700 1794 marketing,sms,ecommerce 1 11 full false Personalization in E-Commerce, the importance of an omnichannel strategy, and creating a better shopping experience with John Erck - 10 Personalization in E-Commerce, the importance of an omnichannel strategy, and creating a better shopping experience with John Erck - 10 Brandon talks with John Erck, co-founder and CEO of Rebuy, an e-commerce omnichannel personalization engine. John and Brandon talk about the latest in e-commerce strategies including personalization and how to scale into multiple channels. They go into how a good shopping experience is key to success in the highly volatile DTC space.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find John Erck at https://www.linkedin.com/in/johnerck/ and https://www.rebuyengine.com/.

]]> Brandon talks with John Erck, co-founder and CEO of Rebuy, an e-commerce omnichannel personalization engine. John and Brandon talk about the latest in e-commerce strategies including personalization and how to scale into multiple channels. They go into how a good shopping experience is key to success in the highly volatile DTC space.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find John Erck at https://www.linkedin.com/in/johnerck/ and https://www.rebuyengine.com/.

]]> Brandon Amoroso 7ea5aed5-f2f8-4cc4-95d2-ed0fa2c9d45a Mon, 09 May 2022 09:44:25 -0700 1854 1 10 full false Customer Lifetime Value, Subscription Customers, and Building a Community with Chase Alderton - 09 Customer Lifetime Value, Subscription Customers, and Building a Community with Chase Alderton - 09 Brandon talks with Chase Alderton from Recharge about Customer Lifetime Value (CLV) from the point of view of digital marketing in DTC. They discuss the importance of having a personalized and customized touch with customers through automation and flows, the fear of speaking to subscription customers, how to leverage zero party data, acquisition v. retention, and building a community.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 

Find Chase Alderton at https://www.linkedin.com/in/chasealderton/ and Recharge at https://rechargepayments.com/ listen to Chase on the Hit Subscribe Podcast.

]]> Brandon talks with Chase Alderton from Recharge about Customer Lifetime Value (CLV) from the point of view of digital marketing in DTC. They discuss the importance of having a personalized and customized touch with customers through automation and flows, the fear of speaking to subscription customers, how to leverage zero party data, acquisition v. retention, and building a community.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 

Find Chase Alderton at https://www.linkedin.com/in/chasealderton/ and Recharge at https://rechargepayments.com/ listen to Chase on the Hit Subscribe Podcast.

]]> Brandon Amoroso b33cb7ee-3b86-4901-86fd-b699a5bf70d9 Mon, 02 May 2022 10:28:04 -0700 1655 ecommerce,Recharge,clv,dtc 1 9 full false How electrIQ and Malomo Improved Customer Lifetime Value with Shipping Emails - 08 How electrIQ and Malomo Improved Customer Lifetime Value with Shipping Emails - 08 Brandon talks with Eddie Cmehil and Jennifer McGowan from e-commerce platform Malomo. This is a special D2Z episode because they all dive deep into a particular success story that demonstrates the power of using transactional emails, like shipping tracking, to capture revenue and automated sales. Brandon, Eddie, and Jennifer talk about the importance of creating relationships with customers and taking advantage of every touch point you have with them. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.comFind Malomo at https://gomalomo.com/

]]> Brandon talks with Eddie Cmehil and Jennifer McGowan from e-commerce platform Malomo. This is a special D2Z episode because they all dive deep into a particular success story that demonstrates the power of using transactional emails, like shipping tracking, to capture revenue and automated sales. Brandon, Eddie, and Jennifer talk about the importance of creating relationships with customers and taking advantage of every touch point you have with them. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.comFind Malomo at https://gomalomo.com/

]]> Brandon Amoroso 56b98426-233f-4f42-8fc5-856590628d32 Mon, 25 Apr 2022 10:46:55 -0700 1422 marketing,ecommerce,D2C,dtc 1 8 full false CPG Fundraising, FoodTech, and Breaking Into the Food Industry as a Start-Up with Steven Finn - 07 CPG Fundraising, FoodTech, and Breaking Into the Food Industry as a Start-Up with Steven Finn - 07 Brandon talks with Steven Finn, Co-Founder and General Partner of food and beverage venture capital firm Siddhi Capital. Steven and Brandon talk about the food and beverage space and how to get funding and commercialize food products. They go into the difference between establishing a new market and entering an established one, retail versus DTC, managing margin for scale, and the emerging FoodTech industry, including the creation of new types of meats.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Steven Finn at https://www.linkedin.com/in/steven-finn-bb206011/ and https://www.siddhicapital.co.

]]> Brandon talks with Steven Finn, Co-Founder and General Partner of food and beverage venture capital firm Siddhi Capital. Steven and Brandon talk about the food and beverage space and how to get funding and commercialize food products. They go into the difference between establishing a new market and entering an established one, retail versus DTC, managing margin for scale, and the emerging FoodTech industry, including the creation of new types of meats.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Steven Finn at https://www.linkedin.com/in/steven-finn-bb206011/ and https://www.siddhicapital.co.

]]> Brandon Amoroso 309cdcf2-5126-4457-bd20-f8f1c68943be Mon, 18 Apr 2022 17:48:34 -0700 1957 1 7 full false CPG Food E-Commerce, Launching a New Food/Bev Product, Creating a DTC Team with Jordan Buckner - 06 CPG Food E-Commerce, Launching a New Food/Bev Product, Creating a DTC Team with Jordan Buckner - 06 Brandon talks with Jordan Buckner, founder of Food and Beverage industry community and platform Foodbevy. Jordan and Brandon talk about the CPG space, solving food and beverage CPG problems, and what to consider when launching a new consumable brand. They go into industry challenges in DTC, the role of Amazon in CPG, and how to build an effective DTC team for your brand.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Jordan Buckner at https://www.linkedin.com/in/jordanbuckner/ and https://foodbevy.com/ and the Startup to Scale Podcast at https://podcast.foodbevy.com/.

]]> Brandon talks with Jordan Buckner, founder of Food and Beverage industry community and platform Foodbevy. Jordan and Brandon talk about the CPG space, solving food and beverage CPG problems, and what to consider when launching a new consumable brand. They go into industry challenges in DTC, the role of Amazon in CPG, and how to build an effective DTC team for your brand.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Jordan Buckner at https://www.linkedin.com/in/jordanbuckner/ and https://foodbevy.com/ and the Startup to Scale Podcast at https://podcast.foodbevy.com/.

]]> Brandon Amoroso 57e0b10d-240c-45e2-9c93-96f848ba0d7b Mon, 11 Apr 2022 09:12:13 -0700 1883 1 6 full false How to Measure Marketing in Unpredictable Times, Diversifying Channels and When To Do So, The Power of Unit Economics - 05 How to Measure Marketing in Unpredictable Times, Diversifying Channels and When To Do So, The Power of Unit Economics - 05 Brandon talks with Jeremy Horowitz, Director of Marketing at e-commerce data leader Daasity and the host of the Messenger Mastermind Podcast. Jeremy and Brandon talk about scaling your business by coordinating messages across your channels. They unpack how to measure marketing when global events like the pandemic get in the way of baselines, diversifying channels and at one stage of growth should brands do so, as well as a deep dive in what unit economics are and how that is a better marketing metric.

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Jeremy Horowitz at https://www.linkedin.com/in/jeremyhorowitz1/ and https://www.daasity.com/ and at Messenger Mastermind Podcast at https://podcasts.apple.com/us/podcast/messenger-mastermind/id1437452282.

]]> Brandon talks with Jeremy Horowitz, Director of Marketing at e-commerce data leader Daasity and the host of the Messenger Mastermind Podcast. Jeremy and Brandon talk about scaling your business by coordinating messages across your channels. They unpack how to measure marketing when global events like the pandemic get in the way of baselines, diversifying channels and at one stage of growth should brands do so, as well as a deep dive in what unit economics are and how that is a better marketing metric.

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Jeremy Horowitz at https://www.linkedin.com/in/jeremyhorowitz1/ and https://www.daasity.com/ and at Messenger Mastermind Podcast at https://podcasts.apple.com/us/podcast/messenger-mastermind/id1437452282.

]]> Brandon Amoroso ba43fc00-d554-4ab2-812e-899131370b2a Mon, 04 Apr 2022 15:52:26 -0700 2072 1 5 full false Building a Team with a Focus on Internal Culture, the Four Day Work Week, the Importance of the Customer Experience with Entrepreneur Yaw Aning - 04 Building a Team with a Focus on Internal Culture, the Four Day Work Week, the Importance of the Customer Experience with Entrepreneur Yaw Aning - 04 Brandon talks with Yaw Aning, co-founder and CEO of e-commerce platform Malomo. Yaw and Brandon talk about building teams and businesses, focusing on creating a solid internal culture with powerful feedback loops, as well as iterating business norms like the Four Day Work Week. They dive into creating strong consumer experiences in e-commerce with a focus on the buying and delivery experience. Also, how retention is key, over acquisition.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Yaw Aning at https://www.linkedin.com/in/yawaning/ and https://gomalomo.com/

]]> Brandon talks with Yaw Aning, co-founder and CEO of e-commerce platform Malomo. Yaw and Brandon talk about building teams and businesses, focusing on creating a solid internal culture with powerful feedback loops, as well as iterating business norms like the Four Day Work Week. They dive into creating strong consumer experiences in e-commerce with a focus on the buying and delivery experience. Also, how retention is key, over acquisition.

 

Links:

 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Yaw Aning at https://www.linkedin.com/in/yawaning/ and https://gomalomo.com/

]]> Brandon Amoroso bcb161e1-0a64-4a7a-ad95-10f5768ebc26 Mon, 28 Mar 2022 09:00:24 -0700 2073 1 4 full false Environmentally Sustainable E-Commerce, Net Zero, Young Entrepreneurship with Dane Baker - 03 Environmentally Sustainable E-Commerce, Net Zero, Young Entrepreneurship with Dane Baker - 03 Brandon welcomes Dane Baker, co-founder and CEO of an incredible company EcoCart who is on the frontlines of e-commerce sustainability. Dane and Brandon talk about how internet businesses can make a positive impact on the environment and the importance of giving consumers the choice to make net zero transactions. Also, what does it mean to be a young entrepreneur.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Dane Baker at https://www.linkedin.com/in/daneaustinbaker/ and https://ecocart.io/business/.

]]> Brandon welcomes Dane Baker, co-founder and CEO of an incredible company EcoCart who is on the frontlines of e-commerce sustainability. Dane and Brandon talk about how internet businesses can make a positive impact on the environment and the importance of giving consumers the choice to make net zero transactions. Also, what does it mean to be a young entrepreneur.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Dane Baker at https://www.linkedin.com/in/daneaustinbaker/ and https://ecocart.io/business/.

]]> Brandon Amoroso 365727e3-59fc-4886-b4ff-6cd1828f6228 Sun, 20 Mar 2022 18:35:34 -0700 1352 1 3 full false The Pandemic Changes E-Commerce, Differentiation, Building Solid Teams with Jim Fosina - 02 The Pandemic Changes E-Commerce, Differentiation, Building Solid Teams with Jim Fosina - 02 Founder of Amora Coffee and e-commerce veteran Jim Fosina talks with Brandon about how the e-commerce space has changed as a result of the pandemic and what business owners need to do to adjust. They talk about how to differentiate, how to build solid teams through mutual respect, and Direct to Consumer marketing.   

Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Jim Fosina at https://amoracoffee.com/

]]> Founder of Amora Coffee and e-commerce veteran Jim Fosina talks with Brandon about how the e-commerce space has changed as a result of the pandemic and what business owners need to do to adjust. They talk about how to differentiate, how to build solid teams through mutual respect, and Direct to Consumer marketing.   

Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Jim Fosina at https://amoracoffee.com/

]]> Brandon Amoroso b12af821-cce2-4665-a40d-2fdab3b61504 Mon, 14 Mar 2022 08:43:52 -0700 2015 marketing,ecommerce,dtc 1 2 full false Customer Review Tools, Zero Party Data, and E-Commerce Trends with Rachel Tyers - 01 Customer Review Tools, Zero Party Data, and E-Commerce Trends with Rachel Tyers - 01 Brandon debuts The D2Z Podcast with Rachel Tyers, e-commerce veteran and VP of Strategic Partnerships at Okendo. They discuss her journey from selling flash tattoos to building and leading Okendo partnership teams and then talk about the latest in e-commerce trends: zero party data, review tools, headless commerce, the metaverse, and NFTs.   

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Rachel Tyers at https://www.linkedin.com/in/racheltyers/ and https://www.okendo.io/

]]> Brandon debuts The D2Z Podcast with Rachel Tyers, e-commerce veteran and VP of Strategic Partnerships at Okendo. They discuss her journey from selling flash tattoos to building and leading Okendo partnership teams and then talk about the latest in e-commerce trends: zero party data, review tools, headless commerce, the metaverse, and NFTs.   

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com


 Find Rachel Tyers at https://www.linkedin.com/in/racheltyers/ and https://www.okendo.io/

]]> Mark 94f85fd0-0854-4c01-9d98-a250ec9b9536 Thu, 24 Feb 2022 18:27:38 -0800 1786 1 full false