New gear, tested hard at Angel Fire Bike Park: SRAM Maven brakes, Shimano Saint pedals, Continental Kryptotal tires, RockShox Lyrik Ultimate Charger 3.2 and Wolf Tooth Locked In bar ends. Some impressed, some frustrated, and one pair of brakes almost ran Dane into another rider. Here's what worked, what didn't, and what you can tune to fix it.

Dane brings the bike shop side of things: why a new Lyrik takes more tinkering to dial in, why tire pressure depends on the tire and not a magic number, and why his shop is still trying to figure out what's going on with Maven brakes. Josh brings the rider side, including arm pump, foot position and riding sweep at the back of the pack. There's also a look at enduro vs. downhill bikes at the park, a bolt-check PSA, and the case for riding chainless when your derailleur breaks.

------------------------------------

Enjoy this episode?  Here’s a few more of our top ones to check out… 

  128 - Are Chinese Brands Disrupting the Mountain Bike Industry?

  APPLE      SPOTIFY      WEB PLAYER

  125 - How Much Do Bike Companies Make? More shocking economics.

  APPLE      SPOTIFY      WEB PLAYER

  130 - 15 Bike Maintenance Skills All Riders Should Know

  APPLE      SPOTIFY      WEB PLAYER

  119 - How to Set Up Bike Suspension: Complete & Simple Guide 

  APPLE      SPOTIFY      WEB PLAYER

  134 - Bike Shop Secrets: 9 Problems, 9 Fixes: From Fork Feel To Hot Wax

  APPLE      SPOTIFY      WEB PLAYER

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How do mountain bikers actually wipe out? Josh went digging and found a study that looked at 534 mountain bike crash videos. Just over half were over-the-bars crashes, about half happened on moderate descents, 64% came from poor jump landings, and three quarters were at speeds of 18.6 mph or faster. Josh, who admits he rides cautiously and never jumps, takes that as a green light to keep doing exactly what he's doing. Dane has a few opinions, and a parking lot crash story that doesn't help the "just go slower" theory.

Episode 136, "Crash, Heal, Repeat: Mountain Biking After an Injury," goes from the numbers to the hard part, which is recovery. Dane and Josh talk about the difference between crashing and getting hurt, learning how to fall, pads and protective gear, and why the mental side of coming back from a crash can take longer than the physical side. Expect plenty of stories from Angel Fire, Whistler, and Tucson, plus a few ways to ride smarter without giving up the fun.

Injury Mechanisms in MTN Biking: A Systematic Video Analysis of 534 Cases

Link: https://pmc.ncbi.nlm.nih.gov/articles/PMC12177224/

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Can you buy speed? It's the question every mountain biker asks themselves while staring at a $10k build in the shop window, and it's the one Josh and Dane finally sit down to debate. They break the argument into pieces — weight, suspension, drivetrain efficiency, tires, frame stiffness, brakes — and figure out which of those upgrades are real and which ones are just good marketing. Turns out, the honest answer is somewhere in the middle, and it depends a lot less on the price tag than you'd think.

Dane brings shop-floor stories about what actually gets people faster (hint: it's usually not what they think), and Josh lays out the numbers on price-per-pound and where the smart money stops making sense. They also cover depreciation, the emotional cost of crashing an expensive bike, and why your tires deserve way more attention than they're probably getting. And because it's MTNCOG, there's a detour into Josh's worst ride of the year that has nothing to do with bike specs and everything to do with bad timing.

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Dane and Josh dig into nine grease-under-the-fingernails topics this week, kicking things off with a question that's been bugging Josh for weeks: why can two identical forks feel completely different? Turns out it's a mix of manufacturing tolerances, bushing wear, and oil that's gone stale — and the guys walk through how altitude changes your air spring feel too (plus the weird lawsuit history behind why some forks have bleeder buttons and others don't). From there it's straight into hub end caps falling off, why your spokes might be pinging after a truing, and the right way to torque your pedals without stripping a crank.

The back half gets into chain wax gone wrong — including a lube-mixing mistake that turned Josh's chain into a gunky mess — plus a real debate over which shop tools are actually worth the money versus the ones collecting dust on the wall. They close out with a cautionary tale about e-bike internal cable routing that'll make you think twice before DIY-ing a dropper post install. If you wrench on your own bike even occasionally, this is one to bookmark.

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Josh and Dane spend this episode digging through the mountain bike industry to find out which brands are actually building their stuff in the USA — and the answer isn't always what you'd expect. From titanium frame builders like Moots, Lightspeed, Sage, Chumba, Sklar, and Bingham to newer players like Stinner and Neuhaus, they break down who's hand-welding frames stateside and who's just slapping an American flag on the marketing. They also dig into legacy brands like Foes, Ventana, and Intense, arguing over which ones still deserve the "Made in USA" label.

From there, the guys move through suspension (Push, MRP, Risse), wheels and hubs (Enve, Industry Nine, Chris King, White Industries, Onyx), and drivetrain and cockpit components (Thompson, Wolf Tooth, RevGrips, Paul, 5Dev) to map out a full picture of what's really built in America versus overseas. Along the way they talk tariffs, why domestic manufacturing doesn't automatically mean better quality, and a few surprises — including some companies you'd swear were American that aren't. If you care about where your bike parts actually come from, this one's for you.

Here are the websites to all of the brands discussed in this episode.

Bikes/Frames

https://moots.com/

https://litespeed.com/

https://sagetitanium.com/

https://chumbausa.com/

https://sklarbikes.com/

https://binghambuiltbikes.com/

https://www.stinnerframeworks.com/

https://neuhausmetalworks.com/

https://www.foesracing.com/

https://ventanausa.com/

https://intensecycles.com/

https://reebcycles.com/

Suspension

https://www.pushindustries.com/

https://mrpbike.com/

https://www.risseracing.com/

Wheels/Hubs/Rims

https://enve.com/

https://industrynine.com/

https://chrisking.com/

https://www.whiteind.com/

https://onyxrp.com/

Components

https://bikethomson.com/

https://www.wolftoothcomponents.com/

https://www.paulcomp.com/

https://ride5dev.com/

https://revgrips.com/

Also… in this episode we refer to this past MCP episode with local frame builder / frame building school run by Bohemian Bicycles...

https://www.buzzsprout.com/2052531/episodes/12986027-043-design-fabricate-your-own-frame-dave-bohm-bohemian-bikes-framebuildingschool-com

https://www.bohemianbicycles.com/

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"Mythical" is the word Josh uses for Whistler before Dane even opens his mouth — and by the end of this episode, you'll understand why every mountain biker treats this place like a pilgrimage.  

Dane, fresh off his latest Whistler trip, breaks down exactly what it takes to get there and what it costs once you do. Direct flights, the shuttle from Vancouver, lift tickets, lodging, food — the guys go category by category so you know what to actually budget for your own trip.

But the real value here is everything past the spreadsheet: how Whistler's 100 trails split between flow and technical terrain, why the double blacks are a different animal than what most U.S. riders are used to.  Add in trail ratings, lift line strategy, and the amenities/adventures available for non-riding family members, and this is the closest thing to a full Whistler Bike Park guide you'll find anywhere.

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There's a ton of talk right now about motor gear units (MGUs) coming out of Eurobike, but we haven't found content with enough depth to satisfy our questions. So in this episode, Dane and Josh go deep on MGUs, comparing five major players — Gobao, Avinox, Pinion, Owuru, and IntraDrive — and explaining how the different types of MGUs (stepped gearbox, CVT, and eCVT) actually work.

The guys cover both sides of the MGU topic in detail, and argue over a few points along the way. On the positive side, they may: be way easier to maintain, facilitate better battery range, offer wider gear ranges than cassettes, allow shifting anytime, and move weight toward the center of the bike (lowering the center of gravity and moving mass from unsprung to sprung - which could mean better suspension performance). On the negative side, they may have: extra pedal drag, a wider Q factor (think pedal strikes), and real uncertainty about repair/replacement when the whole drivetrain is one sealed unit. 

If you want the real detailed MGU breakdown behind the Eurobike headlines, not just another "derailleur is dead" hot take, this episode delivers it.

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Fifteen skills. One episode. Zero excuses for getting stuck with a long walk out when your bike breaks down. Dane and Josh take on the basic mountain bike maintenance every rider should know... the stuff that turns "I have no idea what's wrong" into a "quick fix in your own garage".

From dialing in tire pressure to spotting the bent derailleur hanger that causes half the shifting problems they see in Dane's shop, this one's built for anyone tired of feeling helpless when their bike starts acting up. You don't need to be a pro mechanic, you just need to know the basics, and the guys make a strong case that a little maintenance knowledge saves you money, time, and a long walk home. Real-world advice from two guys who've been riding and wrenching in the Tucson desert for decades.

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Two old friends, one hot morning ride, and a whole lot of opinions. On this Shop Talk episode, Dane and Josh get into SRAM's eyebrow-raising $2,000 XX DH Transmission and whether a downhill bike even needs that kind of drivetrain. Dane brings the downhiller's perspective — years on the XO DH group, ditching chain guides, and why those Whistler kids running chainless might be onto something. Josh brings the questions the rest of us are thinking.

The conversation rolls into the price chaos hitting the industry, from Specialized markdowns to Ozark Trail bikes earning a spot in Pink Bike's value test, plus an honest look at how some brands cut prices on the backs of local shops. Then the guys settle into rider-friendly territory: why Josh put 50mm riser bars on every bike he owns, what a decade of stack height data actually shows, and a no-nonsense budget fork rundown covering the RockShox Domain, Psylo, and Marzocchi. Plenty of laughs, a dad joke or two, and the kind of gear talk that only comes from decades of wrenching.

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If you've been paying attention to the mountain bike market lately, you've probably noticed some unfamiliar brand names popping up — and some surprisingly low price tags attached to them. Episode 128 is Josh and Dane's deep dive into the growing wave of Chinese brands entering the US market not as behind-the-scenes manufacturers, but as direct competitors to the brands you already know and ride. From complete enduro bikes priced well below comparable US brands to electronic drivetrains at half the cost of Shimano and SRAM, something is clearly shifting in the industry.

What makes this episode worth your time is that Josh and Dane don't just point at the price tags — they explain the machinery behind them. Vertical integration, fee-on-fee cost removal, reverse engineering, government subsidies, and the post-COVID/tariff driven factory crisis in China all played a role in getting us here. They also call out the stuff you should actually be worried about — inconsistent quality control, after-sale support that's still figuring itself out, and software ecosystems that need work. Brands like Amflow/Avinox, XDS/X-LAB, Elite Wheels, Seekrun, L-TWOO, and others get specific attention, and Josh makes a bold prediction about DJI and the future of the AMFLOW brand that's worth hearing.

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Upgrading your mountain bike fork is one of the highest-impact changes you can make to your ride — but it's also one of the easiest ways to waste money if you don't know what you're doing. In this episode, Dane draws on years of suspension work in the shop to walk through when a fork swap actually makes sense, what to watch out for when buying used, and why the current fork sitting on your bike right now might be leaving performance on the table.

Josh and Dane also cover the full compatibility checklist riders need to work through before pulling the trigger — steer tube diameter, boost spacing, axle standards, travel limits, fork offset, and brake adapter sizing. Dane then walks through the step-by-step installation process, the specialty tools worth owning, and a few post-install checks that most home mechanics skip. If you're shopping for a mountain bike fork upgrade, this episode will save you time, money, and at least one frustrating trip back to the bike shop.

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Shop Talk is back on the Mountain Cog Podcast, and Episode 126 is loaded. Josh and Dane open with the Avinox M2 motor conversation that's dividing the e-bike world right now — too much power, not enough regulation, or just the next evolution of trail riding? Then they get into something that didn't get nearly the attention it deserved: SRAM overhauling their entire non-T-type Eagle lineup and simplifying it down to three groups. If terms like NX, GX, XO, and XX1 are part of your vocabulary, you'll want to hear what's replacing them and what it means for anyone still riding a non-T-type AXS setup.

The second half of the episode tackles Brembo's entrance into mountain biking with their GR Pro brake, which brings some legitimate motorsport engineering to the trail — including a three-position lever ratio system that lets you tune the brake feel from progressive to immediate. Josh and Dane give you the honest take without the hype. Dane also breaks down why he sees reach being misused constantly in his shop, and why a customer almost spent $350 on an unnecessary stem because an AI told him his reach was wrong. Spoiler: the bike fit perfectly once it was actually built and measured. Rounding out the episode are bang-for-the-buck picks for Reynolds aluminum wheels, WTB Volt saddles, and a quick fix for tubeless tires that aren't holding air.

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Ever wonder how much money bike companies actually make? In this episode, Josh breaks down the real financials behind the mountain bike industry — and the numbers might surprise you. Using publicly available data from Giant, Merida, and Shimano, plus a detailed cost breakdown of a $5,000 acoustic mountain bike and a $15,000 e-MTB, we dig into what bike brands actually pocket after all the bills are paid. Spoiler: it's a lot less than you think.

We also go deep on Shimano — why they financially outperform the other public bike companies, and what four Japanese business philosophies (Kaizen, Monozukuri, Keiretsu, and Genchi Genbutsu) have to do with their margins. Dane and Josh debate whether the bike industry needs to slow its product release cycle, and whether a more Shimano-style approach could actually make bikes more affordable in the long run. If you've ever complained about bike prices — or defended them — this one's required listening.

**EPISODE CORRECTION**: Merida reportedly acquired somewhere between 19%-49% stake in Specialized in 2001 (not in 2022 which we suggested in this episode).  Also, it's been reported that the their stake is ~35% today and that Merida agreed not to sell Merida bikes in the U.S. as a term of the deal.

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Episode 124 marks the debut of Shop Talk — Mountain Cog's new recurring episode format built around four segments that cut through the marketing noise and get to what actually matters on the trail and in the industry. The guys kick things off with what everyone's talking about: Nolly Bikes has entered receivership, and Josh breaks down what that actually means, how it compares to what Rocky Mountain and YT went through, and whether Nolly's decision to skip carbon and e-bikes entirely may have sealed their fate. The Surron backlash, e-bike legislation, and the quiet aluminum comeback round out a packed opening segment.

From there, Shop Talk rolls into what grinds their gears — trail gatekeeping, gravity bros, and the online parts-buying culture that's making life harder for local shops. Then Josh gives his honest take on the Avinox motor after riding an Amflow in Bentonville, and the guys debate whether the DJI hype is actually earned. They wrap it up with Bang for the Buck — a real-world budget drivetrain breakdown and fierce debate covering Shimano Deore & Cues, SRAM NX & Eagle 70, and Microshift Advent MX, priced out component by component so you know exactly what you're getting for your money.

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Brakes are one of those things most riders don't think about until something goes wrong — and then it's all they can think about. This episode of Mountain Cog changes that. Josh and Dane dig into the Hayes versus Shimano debate with the kind of depth and honesty that's hard to find when every other review online is either sponsored content or a five-minute YouTube video that barely scratches the surface. The conversation starts with a simple real-world observation from the trail and quickly evolves into something genuinely eye-opening about how these two systems are fundamentally built to feel different — not better or worse, just different.

Dane has spent decades behind a bike shop bench working on both systems, and that experience comes through in every minute of this episode. He explains why Shimano's brakes have earned their legendary reputation for easy maintenance, why Hayes has quietly built a cult following among riders who prioritize feel and control on technical terrain, and what the actual tradeoffs are when you choose one over the other. DOT fluid versus mineral oil, modulation versus raw bite, easy bleeding versus superior feel — it's all covered here without an agenda. By the end you'll have a clear picture of which system fits your riding and your lifestyle.

Shimano: https://bike.shimano.com/stories/article/the-easy-to-understand-guide-to-brakes.html

Hayes: https://hayes.hayesbicycle.com/en-us/

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Sunglasses might be the most under-thought of piece of gear in mountain biking. Most riders either skip them entirely or default to whatever they already own, without knowing that the wrong tint, frame, or fit can actually make riding harder and riskier. Rob Tavakoli, CEO of SportRX and a guy who's been obsessed with eyewear since he was nine years old, joined the Mountain Cog crew in Tucson for a follow-up to his Episode 71 appearance — and this time he brought a bag full of frames to show and tell.

Rob and the guys cover the full landscape of mountain bike sunglasses: how shields differ from dual-lens frames and when each makes sense, why some frame designs work better for prescriptions, and how to tell at a glance whether a frame is actually going to fit your face. The lens conversation is equally thorough — rose and amber tints for contrast, photochromatic options for variable light, the case against polarization on the trail, and Oakley's Prism technology explained in a way that actually makes sense. Rob also addresses why no mountain bike frame should be made of metal or have glass lenses, shares the care habit that's kept his personal collection pristine over the years, and talks through how SportRX's in-house line makes prescription sport eyewear accessible starting at $99 with a full money-back guarantee.

Link: https://www.sportrx.com/

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When Josh Sprague couldn't find a hydration pack that stayed put, ran cool, and didn't feel like dead weight on his back, he built one himself. Fourteen years later, Orange Mud offers unique solutions to the endurance and mountain bike markets. Sprague joins Josh & Dane this week to explain what makes Orange Mud's Endurance Pack different from everything else on the market. The conversation covers pack geometry, upper-back placement, heat release through open side construction, and why he's convinced that waist packs — no matter how trendy — will never be the answer for serious trail riding.

What makes this episode stand out is the business conversation layered underneath the gear talk. Sprague is one of the more self-aware founders you'll meet — he's honest about the money he wasted early on, the challenges that have hammered small outdoor brands over the last few years, and the somewhat accidental creation of Seven Clay, his custom embroidery company that now runs bigger than his original business. He and the guys also get into retail strategy, the dangers of constant discounting, and the one metric — average order value relative to conversion cost — that Sprague says every entrepreneur needs to nail down before they go all in.

Orange Mud (Hydration): https://www.orangemud.com/

Seven Clay (Embroidery & more): https://sevenclay.com/

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Ever wonder why bike shops seem to come and go? The answer's in the math, and it's not pretty. Josh dives deep into industry data from the National Bicycle Dealer Association, trade publications, and financial modeling sites to paint a realistic picture of bike shop profitability. Spoiler alert: the average bike shop owner in America takes home less than $50k a year and works 50-60 hours a week. With 1,000's of bike shops operating nationwide and razor-thin margins on everything from components to complete bikes, staying in business is more about passion than profit.

Dane shares war stories from decades in the industry, including his days as "Discount Dane" before he understood the real costs behind every sale. We walk through actual profit margins on bikes, parts, accessories, and service labor. We then factor in the vast categories of operating costs like shipping, payroll, advertising, rent, utilities, shop equipment, and more. By the end, you'll understand why shop owners drive $3,000 cars but ride $10,000 bikes (that they'll sell later), and why the "markup myth" has been misleading customers for years. This is required listening for anyone who's ever said "I know what you guys make on this stuff."

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Does your mountain bike fork feel harsh over bumps? Is your suspension bottoming out on drops or packing down in rock gardens? In this comprehensive suspension setup guide, professional bike shop owner and suspension expert Dane Higgins and co-host Josh walks you through the exact process to dial in your MTB suspension settings. Starting with proper sag measurement (the foundation of all suspension tuning), you’ll learn how to use a shock pump, set the correct air pressure for your weight, and understand why sag percentages vary between 120mm XC forks and 180mm DH forks.

Beyond sag, this episode demystifies rebound damping and compression settings that most riders never adjust. Discover why rebound is the second most important adjustment (giving you 90% of optimal performance with just sag and rebound dialed), how to prevent the “pogo stick” feeling from rebound that’s too fast, and when to adjust low-speed versus high-speed compression. Dane shares bike shop secrets about volume spacers, explains why Fox Factory forks might not be right for every rider, and teaches the bracketing technique to systematically find your perfect suspension settings for any trail condition.

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New to mountain biking in 2026? This beginner-focused episode delivers expert guidance on every aspect of starting your mountain bike journey. Learn the key differences between entry-level hardtail bikes (under $1,000) and full suspension options (around $2,000), plus how to determine the right frame size based on your height. Discover why bike shop quality brands like Trek, Giant, Specialized, Norco, and Rocky Mountain offer better long-term value than department store alternatives, and get insider tips on buying used bikes safely, including why 2020 or newer models feature better geometry.

Safety and preparation are crucial for new mountain bikers, and this episode covers all the essentials. Find out which protective gear matters most (hint: never skip the helmet), what tools you need at home versus what to carry on the trail, and how hydration packs simplify your ride preparation. The hosts discuss mountain bike-specific shoes that prevent foot numbness, the ongoing debate about padded chamois shorts, and why flat pedals are best for learning. You'll also learn basic trail etiquette, how to find beginner-friendly trails using apps and local bike shops, and why investing in coaching or skills clinics will dramatically improve your riding faster than just winging it.

Bike brands with good entry level options... 

Trek: https://www.trekbikes.com/us/en_US/

Norco: https://www.norco.com/

Rocky Mountain: https://bikes.com/

Specialized: https://www.specialized.com/us/en

Giant: https://www.giant-bicycles.com/us

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Mountain bike enthusiasts get real-world product testing results in this Bike Shop Secrets episode featuring comprehensive reviews of the Norco Optic and Outbound bike lights. Dane provides an 8-month review of his Norco Optic, a unique 125mm travel bike with high pivot suspension design featuring a rearward axle path and idler pulley system. He explains how this unconventional setup delivers exceptional smoothness on technical, rocky terrain while maintaining pedaling efficiency. Josh shares his year-long experience with Outbound Lights' Trail Evo and Hangover models, discussing light quality, durability, mounting systems, and why the cutoff design matters for technical riding.

This episode also serves as your go-to guide for a few mountain bike maintenance and setup questions. Josh and Dane break down the critical importance of tire pressure calibration, revealing why you should always use the same pump and consider a digital gauge for consistency. They tackle suspension troubleshooting, explaining whether cold weather affects shock performance and how to identify normal air loss versus actual leaks. The conversation covers setback seatpost compatibility with modern frames, dropper post limitations, tire wear patterns specific to rocky terrain, and the growing importance of trail bells for hiker safety on multi-use trails.

Norco Optic: https://www.norco.com/bikes/mountain/trail/optic/

Outbound Lights: https://www.outboundlighting.com/

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Looking to upgrade your mountain bike's contact points without breaking the bank? This episode of the Mountain Cog Podcast explores two of the best grip solutions for combating arm pump and hand numbness: SQ Labs 70x 2.0 Pro Grips and Rev Grips. SQ Labs brings German precision engineering with ergonomic design focused on reducing peak loads and delaying forearm fatigue through advanced TPE compound technology. Josh details his experience running these $40 grips across multiple bikes and why he's convinced enough to replace every grip in his stable. Meanwhile, Rev Grips offers a unique suspension approach with machined aluminum end caps and elastomers that allow the grip to absorb impacts differently. Dane breaks down the pros and cons of each system, including sizing options (small, medium, large), installation nuances, and which riders benefit most from each design philosophy.

In the gear spotlight, Dane delivers a comprehensive Fox Podium inverted fork review that challenges conventional wisdom about this premium suspension component. At $2,000 and weighing a full pound more than the Fox 38 Factory, the Podium seems like a hard sell—until you hear about its game-changing performance on technical descents. Dane shares specific trail examples where the Podium's superior lateral stiffness and resistance to binding prevented crashes in notorious corners that regularly send riders over the bars. The discussion covers everything from seal leaking issues and bushing alignment concerns to why this fork excels at 160-170mm travel but might not suit weight-conscious riders or jumpers. Plus, critical bike shop secrets about steering tube extensions, CSU replacement costs, and why you should never cheap out on certain bike components.

SQ Labs: 70x 2.0 Pro Grips

Rev Grips: https://revgrips.com/

Fox Podium: https://ridefox.com/products/podium

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Starting a product company in the cycling industry isn't for the faint of heart—just ask Ryan Burney. After years of designing bikes at Cannondale and GT, Ryan quit his job with no safety net to launch Rim Saver and eventually Bare Innovation, his engineering consulting firm. In this episode, Ryan gets real about the economics of running a small cycling business, why he realized product companies need to "go big" to survive, and how he pivoted to consulting while still growing his tire insert brand. His story offers valuable lessons for anyone dreaming of turning their cycling passion into a business.

Ryan also shares the technical story behind Rim Saver, explaining how his dissatisfaction with foam tire inserts led him to engineer a plastic alternative that protects rims and prevents pinch flats without changing how your tire feels. From his early days interning at SRAM to designing the flex stay on the Cannondale Scalpel to building rally car wings for Subaru, Ryan's career path shows what's possible when engineering skill meets entrepreneurial drive.

Bare Innovation: https://www.bareinnovation.com/

Rim Saver: https://www.savetherims.com/

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What killed the direct-to-consumer bike boom? This episode combines financial data, industry research, and insider knowledge to explain the DTC mountain bike industry's spectacular rise and dramatic fall. Josh presents findings indicating that many of the DTC bike brands are financially struggling or insolvent. The podcast reveals how customer acquisition costs skyrocketed 200%+ over ~10 years as Meta and Google replaced traditional retailers as profit-extracting middlemen, while increased competition, privacy changes, and expensive venture capital made the DTC model financially unviable for most DTC companies.

Listeners get unprecedented insight into the financial health and product quality of brands like Ari/Fezzari (healthy), Canyon (distressed), YT (bankrupt), Commencal (stable), Guerilla Gravity (closed), Revel (restructured), Propain (healthy), and Polygon (strong). Bike shop owner Dane Higgins explains the tangible value independent bicycle dealers provide—from expert bike fitting and assembly to warranty support, community events, and local trail expertise that DTC brands cannot replicate. The episode concludes with Josh's five predictions about the future of bike retail, including a shift to omnichannel models with clear boundaries between what's sold direct versus through dealers.

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Discover how the Verde Valley Cyclists Coalition built one of Arizona's most successful mountain bike trail networks in this episode featuring VVCC President Tracy Randall and board member Lars Romig. From Sedona's iconic red rock terrain to the emerging systems at Dead Horse and Blowout, learn how this advocacy group transformed contentious Forest Service relationships into productive partnerships that have created over 500 miles of mountain bike trails. Tracy and Lars share their journey from illegal trail building in the early 2000s to becoming a model for community-driven trail development, including their work on the highly anticipated Turkey Creek trail system.

Get actionable insights on building a thriving mountain bike community, from organizing trail work days that attract 50+ volunteers to establishing the Sedona Red Rock Trail Fund that secures funding for new construction and maintenance. Tracy and Lars reveal their strategies for working with land managers, incorporating technical trail features that keep riders engaged, and mobilizing their community to defend public lands against threats like the recent proposal to sell 3.3 million acres of federal land. Whether you're a trail advocate, mountain biker planning a Sedona trip, or community organizer, this episode offers a proven blueprint for trail advocacy success.

Check out the VVCC here: 

Verde Valley Cyclists Coalition (VVCC): https://vvcc.us/

Insta: https://www.instagram.com/verdevalleycyclistscoalition/

FB: https://www.facebook.com/VerdeValleyCyclistsCoalition

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Are you struggling with a mysterious bike creak that's driving you insane? In this episode of Mountain Cog Podcast, hosts Josh and Dane dive deep into the most frustrating problem in bike maintenance: diagnosing and fixing bike creaks. Learn the systematic approach mechanics use to troubleshoot creaking sounds, from checking your headset and wheel axles to inspecting bottom brackets, pedals, and suspension pivots. Dane shares insider knowledge on the most common culprits behind bike creaks and reveals why some noises seem impossible to locate, even for professional mechanics.

The conversation also tackles the confusing world of bike grease – do you really need expensive brands like Motorex, or will basic Park Tool grease work just fine? Discover when to use slick honey versus standard bearing grease, the truth about carbon assembly paste, and why proper lubrication prevents most creaking issues. Whether you're a home mechanic or just want to better communicate with your local bike shop, this episode provides actionable bike maintenance tips that could save you hours of frustration and potentially hundreds of dollars in unnecessary repairs.

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Thinking about swapping your mountain bike frame but wondering if your existing components will transfer over? This comprehensive bike shop secrets episode dives deep into frame compatibility with industry expert Dane Higgins. Learn about critical measurements including rear hub spacing (boost vs. super boost), headset configurations, fork steerer tube length, and bottom bracket standards. The hosts cover everything from dropper post insertion depth and seat collar sizing to disc brake adapter requirements and chainline adjustments for different rear-end widths.

Whether you're considering a frame-only purchase from brands like Revel or Intense, or planning a complete build transfer, this episode provides essential guidance on what components are universal and what requires careful measurement. Discover insider tips on headset cup compatibility, shock eye-to-eye measurements, crank spindle widths, and the often-overlooked differences between threaded and press-fit bottom brackets. Perfect for DIY mountain bikers and anyone looking to understand the complexities of modern bike component standards before making their next frame purchase.

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When your local bike shop orders parts, there's a complex supply chain working behind the scenes that most cyclists never consider. Quality Bicycle Products (QBP) operates as the invisible backbone of bicycle retail, distributing products from four strategically located warehouses to over 5,500 independent bike shops. QBP sales rep Bryce Buckner reveals how this system works, explaining why bike shops choose QBP over direct manufacturer relationships and how bulk purchasing power translates to better pricing and faster shipping for consumers.

The discussion explores QBP's house brands that have become cycling icons: Salsa's modular Blackthorn platform that adapts between different travel configurations, Surly's practical steel bikes favored by bike messengers and touring cyclists, and Problem Solvers' budget-friendly compatibility components. Buckner shares insider knowledge about industry challenges including the "Amazon effect" on shipping expectations, how exclusive distribution agreements work, and why certain products like Silca's electronic pumps were delayed due to tariff concerns. The episode balances technical industry insights with entertaining tales from Angel Fire, featuring dramatic tubeless tire explosions and the reality of riding with injuries sustained during thunderstorm conditions.

Links: 

Salsa Cycles: https://www.salsacycles.com/

Surly Bikes: https://surlybikes.com/

Teravail Tires & Wheels: https://www.teravail.com/

Problem Solvers: https://problemsolversbike.com/

QBP Brands: https://www.qbp.com/brands

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In this thorough mountain bike gear review episode, hosts Josh and Dane share their honest, long-term testing experiences with popular MTB products including SportRX Huckson Sunglasses and Vittoria Agarro Tires & Inserts. The discussion covers detailed performance analysis of Vittoria's graphene-enhanced tire compounds, weight comparisons between different tire and insert combinations, and practical advice for desert mountain biking conditions. Josh provides an 18-month review of SportRX Huckson glasses, explaining why they've become his go-to choice for mountain bike eyewear over popular brands like Oakley and Smith.

Dane delivers an in-depth first ride review of the Frameworks downhill frame, comparing its performance and surprising weight characteristics against his carbon Phoenix bike at Sunrise Bike Park in Arizona. The episode also covers essential bike shop secrets including tire installation tricks using 50-gallon trash cans, troubleshooting pedal kickback issues with different hub engagement systems, and the importance of professional mountain bike coaching versus self-teaching. Listeners will gain valuable insights into product selection, setup tips, and real-world performance data from experienced riders and bike shop professionals.

SportRX Huckson Sunglasses (Prescription & Non-Prescription): https://www.sportrx.com/sportrx-huckson.html

Vittoria Agarro Tires: https://vittoria.com/products/agarro-trail 

Framworks DH Frame: https://rideframeworks.com/

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Experience the diverse mountain biking terrain of Southwest Colorado with Jake Quigley, owner and operator of Zuma Bike Ranch in Cortez, Colorado. Strategically located at the northern part of Phil's World's expansive 62-mile trail network, this 40-acre mountain bike facility provides riders with direct trail access from their campsite. The unique location offers incredible variety, from high desert pinyon and juniper riding to technical canyon descents, with Durango and Telluride's alpine adventures just an hour away.

Jake shares his journey from outdoor industry professional to ranch owner, creating a comprehensive mountain bike experience that combines his expertise as BICP certified mountain bike instructor with world-class trail access. With over six years of professional coaching experience including being Ninja Mountain Bike Performance ‘instructor trainer’, Jake offers everything from private one-on-one skill sessions to group clinics. The ranch features custom-built training facilities including pump tracks, progressive jump lines, and technical drop zones, allowing riders to develop skills in a controlled environment before applying them to the extensive trail networks. 

The ranch serves as an ideal basecamp for exploring multiple trail systems including Phil's World, Boggy Draw's 70-mile network, and connections to the Colorado Trail. With local breweries, cideries, restored apple orchards, and authentic Southwest Colorado culture, Zuma Bike Ranch offers mountain bikers a complete adventure experience that combines world-class trails with professional instruction and regional charm.

https://www.zumabikeranch.com/

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Discover the engineering and chemistry behind tubeless technology and more with Stan's (NoTubes) President Mike Bush, whose industrial manufacturing background shaped ~25 years of cycling innovation. Bush explains the technical details of bead seat geometry, the science of sealant particulate systems, and how CT scans of mounted tires revealed the "bead float" phenomenon that caused early tubeless failures. Learn about the development of ExoCor valves designed to address sealant compatibility issues with traditional Presta valves, the chemical reaction that makes Dart puncture plugs work instantly with Stan's sealant, and the biodegradable formulation using natural latex that sets Stan's apart from petroleum-based competitors.

The technical discussion extends to the WPL product line, featuring USDA-certified bio-based lubricants derived from food science research, suspension oils meeting marine industry standards, and innovative dry chain lubes using ethanol solvents and specialized esters for clean operation. Bush shares insights into third-party testing protocols, manufacturing tolerances critical for tubeless success, and the engineering challenges of creating products that work reliably across diverse riding conditions. Whether you're a suspension technician, bike mechanic, or technically-minded cyclist, this episode delivers the deep technical knowledge behind the products that revolutionized mountain biking.

Link: https://stans.com/

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Rider safety takes precedence in this essential bike shop secrets episode, where bike industry veteran Dane Higgins addresses the critical question every mountain biker faces after a crash or component failure: "Can I ride it?" Learn the definitive protocols for assessing carbon frame damage, from the professional coin tap test to identifying dangerous stress points that require immediate replacement versus repairable damage. Understanding the difference between cosmetic carbon scratches and structural compromise can literally be life-saving, especially when dealing with handlebars, steerer tubes, and other critical load-bearing components.

Mechanical reliability directly impacts rider safety, making proper chain and cassette maintenance more than just a performance issue. This episode reveals how worn chains on new cassettes create dangerous skipping conditions during hard efforts, potentially causing crashes during climbs or sprints. Additional safety topics include quick link failure modes and reusability guidelines, proper helmet replacement after seemingly minor drops (4-foot falls can compromise protection), and the heat-related degradation affecting both safety equipment and carbon components in desert riding conditions. Emergency trail repair techniques using duct tape and zip ties provide backup solutions when mechanical failures occur far from help.

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Tired managing batteries, firmware updates, and paying for expensive electronic drivetrains? This episode with SRAM's Jimmy Nordloh goes deep into the new Eagle 90 and Eagle 70 mechanical transmission systems that deliver transmission's shifting performance without electronic complexity.  The new mechanical transmission uses the same cassettes and flattop chains as the wireless transmission systems but use a traditional cable. At ~$670 and ~$490 respectively, these systems are for riders who want transmission performance without the heavy price tags, apps, or batteries.

SRAM has also standardized on mineral oil across their entire brake range (including the new Motiv brakes), eliminating DOT's moisture absorption problems while providing better lubrication and system longevity. Additionally, a completely redesigned Reverb AXS B1 dropper post increases reliability and reduces cost by switching to a simple air-over-air system that's easier to service and more reliable long-term. With 250mm travel options and improved tire clearance, this dropper solves fitment problems on small frames and includes a "Ride Active" feature which SRAM says… “provides beneficial suspension characteristics during technical riding without compromising pedaling efficiency or proper bike fit”.  Do you agree?

Links: 

Eagle 90 Transmission Drivetrain: https://www.sram.com/en/sram/mountain/series/eagle-90-transmission

Eagle 70 Transmission Drivetrain: https://www.sram.com/en/sram/mountain/series/eagle-70-transmission

Reverb B1 Dropper: https://www.sram.com/en/rockshox/models/sp-rvb-axs-b1

Motiv Brakes: https://www.sram.com/en/sram/mountain/collections/brakes/brake-collections/heavy-duty-brakes?filters=&sort=Relevancy&page=1

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In this comprehensive bike maintenance episode, suspension expert Dane "Suspension Guru" Higgins tackles the most common disc brake problems plaguing mountain bikers. Learn why your hydraulic disc brakes keep squealing despite new rotors and pads, how brake pad contamination occurs, and the proper bedding process for noise-free performance. Dane explains caliper alignment techniques, the debate between OEM vs aftermarket brake pads, and why sanding contaminated pads often fails to solve squealing issues.

The episode also covers essential suspension service knowledge including the difference between lower and full fork services, typical service intervals (50-100 hours), and why proper damper maintenance prevents costly blowouts. Plus, discover e-bike motor care secrets like optimal cadence settings to prevent overheating, dropper post storage tips to avoid expensive repairs, and professional cable routing solutions for internal systems. Whether you're dealing with squeaky brakes or planning suspension maintenance, this episode delivers actionable bike shop wisdom.

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In this comprehensive deep dive, Shimano's Mountain Bike Product Manager Nick Murdick reveals a copious amount of details about their new XTR M9200 Di2 wireless groupset. Learn how Shimano engineered their first fully wireless mountain bike drivetrain with on-board derailleur batteries, customizable shifter paddles, and rock-impact protection designed from "the rock's perspective." Murdick explains the technical innovations behind the wedge-shaped derailleur design, dual-click shifting mechanism, and why Shimano chose derailleur hangers over direct-mount systems for maximum trail durability.

Discover the complete XTR M9200 component lineup including new brake technology with updated hydraulic fluid, 160mm crank arm options, and both long-cage (10-51) and short-cage (9-45) cassette configurations. Nick shares insider development stories, addresses SRAM transmission comparisons, and explains backward compatibility with existing Shimano components. This episode covers everything from battery life expectations to trim mode functionality, making it essential listening for mountain bikers considering wireless drivetrain upgrades or mechanics working with the latest Shimano technology.

Video: https://youtu.be/Ilx6ilqq6TQ

Web: https://bike.shimano.com/stories/article/shimano-xtr-m9200-di2-mountain-bike-components.html

Update! Nick Murdick got back to us after the recording with the answer to a question he wasn’t sure of at the time. 

Here’s the answer… 

It is indeed possible to convert a derailleur between short cage and long cage at the shop.  If you connect to e-tube project through the PC you will see an option to change between GS and SGS. The derailleur uses a different shift pattern for each cassette.  In some gears you may notice that it breaks the shift into two steps in order to use the shift ramps on the cassette more effectively. It's more noticeable when double shifting.

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Go inside Park Tool, the world's largest bicycle tool company, with Technical Expert Truman Purdy in this deep-dive interview. Learn the fascinating origin story of how Art Engstrom and Howard Hawkins transformed from a small Schwinn repair shop in Minnesota to creating the iconic blue tools that define professional bike maintenance today. Discover why Park Tool switched from red Schwinn-branded tools to their trademark blue color, how they protect their brand identity, and the surprising business decisions that built their global dominance in bicycle tool manufacturing.

Truman reveals exciting details about Park Tool's newest innovation: the PRS-30 manual lift bike stand that combines the convenience of electric lifting with the reliability of manual operation. With 500+ tools in their catalog and 75% manufactured in-house at their Minnesota facility, Park Tool continues to evolve bike maintenance technology for both professional bike shops and home mechanics. Get insider insights into tool development processes, pricing strategies, Amazon marketplace challenges, and why more than ~50% of Park Tool sales now go directly to home mechanics rather than bike shops.

Website: https://www.parktool.com/en-us/

YouTube: https://www.youtube.com/user/parktoolcompany

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This engaging episode features the Calirado Kid, whose authentic and humorous mountain biking videos have built him a substantial following with videos regularly reaching hundreds of thousands viewers. While he shares interesting glimpses into creating his popular videos, the conversation primarily delivers valuable insights from his extensive riding experiences across Arizona's technical terrain, Colorado's epic mountains, and Northern California's diverse trails. Mountain biking enthusiasts will appreciate his detailed analysis of what makes southwest trails distinctive with their challenging rocky features, technical climbs, and rewarding descents like Bug Springs which he describes as "just the shuttle downhill chunk – an exciting ride for sure."

The episode offers practical mountain biking wisdom about gear choices, with the Calirado Kid making a compelling case that dropper posts might actually be more essential than suspension for versatile trail riding. Riders will benefit from specific trail recommendations including the legendary "Graham Cracker" with its impressive 6,300 feet of continuous descent and insights about night riding with quality lighting systems from Outbound Lights. The discussion concludes with valuable perspectives on mountain biking's mental health benefits, with the Calirado Kid explaining how riding helps process negative thoughts and discover creative solutions – providing listeners with both technical trail knowledge and inspiration to use mountain biking as a tool for improving overall wellbeing.

Calirado Kid's links... 

Youtube: https://www.youtube.com/@caliradokid

Instagram: https://www.instagram.com/caliradokid/

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In this in-depth episode of the MTNCOG Podcast, we dive into the science behind mountain bike tire design with Ken Avery, Senior Vice President of Product Development at Vittoria. Ken breaks down the complex process of tire manufacturing, from the initial casing construction using nylon or cotton materials to the vulcanization process where the tread is applied. He explains how Vittoria's innovative use of graphene technology creates tires that both roll faster and grip better than competitors, challenging common misconceptions about tire compounds and performance.

The conversation explores Vittoria's progressive sipe technology for improved cornering grip, their very unique approach to TPI (threads per inch) in their award-winning XC race tires, and their comprehensive lineup of Airliner tire inserts. Ken shares insights on how different casings perform in various terrain types, from sharp volcanic rock to loose conditions, and offers his perspective on current industry trends. This episode provides mountain bikers of all disciplines with valuable knowledge about selecting the optimal tire setup for their specific riding style, terrain, and bike type.

Web: https://vittoria.com/

Instagram: https://www.instagram.com/vittoriatires/

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In this engaging episode of the MTNCOG Podcast, the hosts welcome Jess the Maker, a prominent mountain biking content creator who blends humor, authenticity, and technical riding expertise. The episode was recorded shortly after Jess was in town working on a project with 'Visit Tucson'.  The conversation explores how she's helping showcase Tucson as a "hidden gem" of mountain biking while also discussing her experiences in renowned destinations like Whistler, Vermont, and Bentonville. Jess shares insights about her Specialized bike collection, including her Stumpjumper and newly acquired Levo 4, and her preferences for both technical and flow trails. 

The second half of the episode offers a masterclass in mountain bike content creation, with Jess revealing how she evolved from using basic phone editing apps to professional equipment, her approach to brand partnerships, and strategies for growing social media presence. She discusses her demographic insights, posting schedule preferences, and the importance of maintaining authentic connections with followers. Young aspiring content creator Matt, Josh's son, asks thoughtful questions about editing, consistency, and growth strategies, with Jess emphasizing that relatability and persistence are key to building an engaged audience. The episode concludes with discussions about growing her YouTube presence beyond her well established Instagram following.

Follow JessTheMaker on… 

YouTube: https://youtube.com/@jessthemaker?si=VcpDi6rZzW--N7mE

Instagram: https://www.instagram.com/jessthemaker/

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In this episode of The MCP, hosts Josh and Dane dive deep into the science of mountain bike suspension with Norco development engineers Colin Ryan and Kirk McDowall. The conversation explores Norco's different suspension platforms with detailed explanations of axle path, anti-squat, and anti-rise properties. The engineers reveal how these technical elements directly impact riding performance, particularly in technical terrain with square-edge hits and rock gardens.

The discussion also highlights Norco's innovative RideAlign bike setup system, which uses rider metrics to provide personalized suspension, cockpit, and tire pressure recommendations. Kirk and Colin share insights from their development process, including how they balance data acquisition with rider perception, World Cup racing feedback, and mule testing. 

The episode concludes with teasers about upcoming Norco releases, including continued development of their downhill race bike (note that Kirk is a 2 time Downhill Canadian National Champion and accomplished Downhill World Cup racer) and hints about a new shorter travel  bike that will complement their expanding acoustic and pedal assist mountain bike lineup.

Norco Bikes: https://www.norco.com/

Norco's Ride Align Bike Setup Tool: https://www.ridealigned.com/

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In this unfiltered episode of The Mountain Cog Podcast (recorded during the snowy Sedona Mountain Bike Festival) hosts Josh and Dane are joined by special guests Mike "Babyfoot" Jones and Derrick Kampfer for a raw, technical dive into mountain bike suspension. The conversation takes unexpected turns from the hilarious origins of "nipple management" in bike maintenance to detailed comparisons between Fox, DVO, and RockShox fork technologies, with expert insights on how suspension choice impacts ride feel and performance on different trails.

The episode explores the technical aspects of mountain biking while highlighting the welcoming nature of the mountain bike community. Listeners will gain valuable insights about suspension tuning, the debate between flat pedals versus clipless systems, and custom frame protection options like Ground Keeper designs. The hosts and guests share personal riding experiences, technical advice, and lighthearted trail stories that showcase why mountain biking attracts riders of all ages and skill levels despite the significant investment required to participate.

Sedona MTB Festival - https://sedonamtbfestival.com/

Pedaling Innovations - https://pedalinginnovations.com/

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The Mountain Cog Podcast welcomes Julian Richardson, Lead Industrial Designer at Faction Bike Studio, for an in-depth exploration of bicycle design. Julian explains how Faction operates as design consultants for bike manufacturers, handling everything from initial sketches to final production support. The discussion clarifies the often misunderstood difference between industrial design (focused on user experience and aesthetics) and  engineering (focused on developing and validating the functional, structural, and kinematic elements), while detailing their collaborative process that transforms concepts into rideable products.

The episode covers crucial industry topics including the challenges of managing intellectual property between competing clients, the influence of geography on design decisions, and how designers balance innovation with practicality. Julian shares insights on material selection, frame construction techniques, and the growing integration between traditional and e-bike designs. Listeners will appreciate the candid discussion about design trends, from the problematic internal cable routing that frustrate mechanics to the industry's gradual shift toward more user-adjustable bikes that can be customized to rider preferences without requiring multiple specialized bicycles.

Faction Bike Studio - https://factionbikestudio.com/

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In this information-packed episode of Mountain Cog, hosts Josh and Dane dive into essential mountain bike maintenance tips that every rider should know. They share their expertise on cutting carbon handlebars safely using abrasive blades, explaining how to prevent fraying and properly finish the cut edges. The conversation then shifts to the benefits of Squirt chain wax for desert riding conditions, with both hosts sharing their personal experiences and highlighting why proper application makes all the difference.

The episode continues with valuable insights on bike modifications, including the importance of changing only one component at a time to properly evaluate performance differences. They discuss tire selection for desert terrain, comparing Maxxis Forecaster tires to specialized options like the Teravail Ehline. The hosts wrap up with crucial dropper post maintenance advice, explaining why you should keep your dropper post extended when not riding and avoid pulling upward on a compressed post. This episode delivers practical maintenance tips for mountain bikers looking to extend component life and improve riding performance.

Park Tools Carbon Hacksaw Blade - https://www.parktool.com/en-us/product/carbon-saw-blade-csb-1

Squirt Lube - https://www.squirtcyclingproducts.com/

Teravail Ehline Tires - https://www.teravail.com/product/teravail-ehline-tire-394761-1.htm

Maxxis Forekaster Tires - https://www.maxxis.com/us/tire/forekaster/ 

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The latest episode of The Mountain Cog Podcast features an in-depth discussion with Ruth Cañamar from the Sonoran Desert Mountain Bicyclists (SDMB) about transforming Tucson's mountain biking landscape through community-driven initiatives. The conversation highlights the successful recent Poker Ride event, which brought together various cycling groups, bike shops, and community members for a day of non-competitive riding and socializing at Tucson Mountain Park, demonstrating the power of inclusive community events in mountain biking.

Ruth shares her personal journey into mountain biking and her role in expanding SDMB's reach through various programs, including women's skills clinics, trail maintenance workshops, and partnerships with local organizations. The episode delves into important discussions about making mountain biking more accessible and the vital role of volunteer-driven advocacy groups in maintaining and developing trail systems. Listeners gain valuable insights into the behind-the-scenes work of mountain bike advocacy and the importance of community engagement in trail development.

Raffle - Cannondale Habit 3 MTB ($5/ea or $20 for 5)

https://www.zeffy.com/en-US/ticketing/sonoran-desert-mountain-bicyclist-raffle

Sonoran Desert Mountain Bicyclists (SDMB)

Web: https://www.sdmb.org/

Instagram: https://www.instagram.com/sdmb_mtb

Facebook: https://www.facebook.com/SDMB.org

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This episode delivers an expert comparison of leading electronic suspension systems, featuring Mountain Cog host and suspension specialist Dane Higgins' detailed analysis of SRAM Rockshox Flight Attendant, Fox Live Valve, and Fox Live Valve Neo. The discussion examines how each system approaches terrain detection and suspension adjustment, with Flight Attendant's cross-country focus contrasting with Neo's gravity-oriented design. Installation requirements, compatibility considerations, and real-world performance characteristics are thoroughly explored.

Pricing and value propositions also take center stage, with systems ranging from $1,400 to $3,500 depending on configuration. The hosts provide valuable insights into how these systems benefit different riding styles and skill levels, from competitive racing to casual trail riding. Key technological features are explained, including wireless versus wired configurations, battery life expectations, and integration capabilities with other bike components. The episode concludes with practical recommendations for various rider profiles, helping listeners make informed decisions about electronic suspension upgrades

SRAM Rockshox Flight Attendant https://www.sram.com/en/rockshox/collections/flight-attendant

Fox Live Valve Neo
https://ridefox.com/pages/neo-technology

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In this episode, we sit down with Jimmy Nordloh, SRAM Field Guide for the Southwest region, to explore the evolution and innovation behind one of mountain biking's leading component manufacturers. Jimmy shares insights into SRAM's brand portfolio including RockShox, Zipp, Truvativ, Quark, Time Pedals, and Hammerhead, explaining how SRAM has grown through strategic acquisitions while maintaining quality across their product lines. Listeners will gain valuable perspective on the differences between SRAM and Shimano components, with particular focus on serviceability and compatibility.

The conversation delves into technical discussions about SRAM's breakthrough products, including the Reverb AXS wireless dropper post, the revolutionary Charger 3.1 damper with Buttercups technology, and the evolution of SRAM's braking systems from Avid Elixir to the current models. Jimmy offers professional advice on brake bedding techniques, component selection for desert and various riding conditions, and how SRAM's wireless ecosystem creates unprecedented integration opportunities for cyclists. Whether you're a mechanic, bike shop owner, or passionate rider, this episode provides insider knowledge on mountain bike technology past, present, and future.

SRAM MTB Products
SRAM MTB: https://www.sram.com/en/sram/mountain
Rockshox: https://www.sram.com/en/rockshox
Truvativ: https://www.sram.com/en/truvativ
Zipp: https://www.sram.com/en/zipp
Quarq: https://www.sram.com/en/quarq
Time: https://www.sram.com/en/time-sport
Hammerhead: https://www.hammerhead.io/
Velocio: https://velocio.cc/?__woopraid=gtJLkWVFnj0g

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In this captivating episode, we sit down with Tim March, the ghost writer behind Steve Peat's autobiography "Forged by Speed: The Making of a Mountain Bike World Champion." March reveals the three-year journey of bringing mountain biking legend Steve Peat's story to life, drawing from over 20 years of detailed personal diaries and 100+ hours of recorded conversations. Listeners will discover how Peat balanced his notorious party lifestyle with becoming one of downhill mountain biking's greatest champions.

The conversation explores Peat's evolution from riding rigid bikes on Sheffield's gnarly terrain to his pivotal meeting with Rob Roskopp at Santa Cruz Syndicate, his fierce rivalries with Nicolas Vouilloz and Greg Minnaar, and the personal struggles that shaped his career. March provides fascinating insights into Peat's unique character—a world-class athlete who refused to compromise his social life for success, yet still achieved 17 World Cup wins, two World Cup overalls, and a World Championship title while maintaining his status as mountain biking's ultimate "hammerhead."

Forged By Speed – The Making of a Mountain Bike World Champion 

• Apple: https://books.apple.com/us/book/forged-by-speed/id6717572064
• Amazon (U.S.): https://www.amazon.com/Forged-Speed-making-mountain-champion/dp/1839810963
• Amazon (U.K.): https://www.amazon.co.uk/Forged-Speed-making-mountain-champion/dp/1839810963
• Web: https://www.adventurebooks.com/products/forged-by-speed

Peaty’s (Steve Peat’s mountain bike product company)

• https://peatys.com/

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Josh and Dane from The Mountain Cog podcast dive deep with Adam Robbins from Faction Bike Studio, uncovering how this secretive Quebec-based engineering firm shapes the mountain bike industry. Since 2010, Faction has operated as the only bike-specific design and engineering studio globally, helping brands of all sizes create innovative products while staying deliberately behind the scenes. Adam explains their comprehensive approach to bike design, from industrial design and prototyping to manufacturing support and FEA (Finite Element Analysis), revealing how Faction maintains their clients' spotlight while perfecting designs.

The discussion highlights Faction's public collaborations, including their work with Frameworks Racing on bonded aluminum frames and Danger Home's titanium 3D-printed derailleur project. Adam shares insights from their handlebar compliance testing, where they discovered significant differences between materials and designs that impact ride feel. The episode also touches on Faction's manufacturing relationships worldwide, their innovative 24-hour prototyping process, and how they're updating industry standards through real-world testing with elite downhill racers. For mountain bike enthusiasts curious about how their favorite bikes come to life, this episode offers unprecedented access to the hidden side of bicycle engineering.

Faction Bike Studio links... 
Web: https://factionbikestudio.com/
Instagram: https://www.instagram.com/factionbikestudio/?hl=en
Facebook: https://www.facebook.com/factionbike/

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In this episode, we sit down with Tom "Danger" Place, co-owner of Outbound Lighting, a Chicago-based manufacturer revolutionizing bike lights through innovative engineering. Tom shares the company's origin story, how he partnered with founder Matt, and explains their unique approach to bike light design that prioritizes beam pattern over raw lumens. Listeners will learn why Outbound places wider, more powerful lights on handlebars and spot beams on helmets—the opposite of traditional setups.

The conversation explores Outbound's design philosophy, manufacturing process, and how their small team of six produces tens of thousands of lights annually. Tom details their direct-to-consumer strategy balanced with bike shop distribution, their no-discount policy to maintain product value, and upcoming product developments. Bike enthusiasts will appreciate the technical discussion about beam patterns, ergonomics, and why proper shadows from handlebar-mounted lights create better depth perception for night riding on challenging terrain.

Outbound Lighting
Web: https://www.outboundlighting.com/
Instagram: https://www.instagram.com/outboundlighting/
Facebook: https://www.facebook.com/OutboundLighting/

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Episode 88 celebrates Dane's 25th episode and features an in-depth discussion between shop owner Dane and rider Josh about the pros and cons of electronic bike components versus traditional mechanical systems. The hosts examine the substantial price difference between electronic and mechanical groupsets – with electronic options typically costing twice as much – while breaking down exactly what riders get for their investment. From SRAM's wireless transmission systems to Shimano's Di2 technology, the episode covers how electronic shifting provides more precise gear changes, eliminates cable degradation issues, and significantly improves shift quality under load.

Despite the performance advantages, the hosts also candidly discuss potential drawbacks including battery management, lithium-ion safety considerations, and compatibility issues. The conversation includes valuable insights about how brands differ in their implementation of electronic systems, with Shimano focusing on consistent shift quality across price points while SRAM delivers noticeable performance improvements as you move up their product range. The hosts also tease upcoming technology innovations including Shimano's anticipated wireless systems and SRAM's mechanical transmission option that aims to deliver many of the benefits of electronic shifting at a more accessible price point.

Some links to accompany this episode... 

Shimano MTB Components (Acoustic)
https://mtb.shimano.com/us/products/mtb/ 

SRAM MTB Components (Electronic & Acoustic)
https://www.sram.com/en/sram/mountain

PinkBike Video: Broken On Live TV: The Untold Story of Pivot’s New Phoenix DH Bike
https://www.youtube.com/watch?v=NNinULVRHcU

Torque’ng got your down?  Here’s an article about bikes + torque + tools.
https://bike.bikegremlin.com/18208/tightening-torque-and-torque-wrenches-explained-101/

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Chris Johnson of Tonto Gravity Riders (TGR) joins us to discuss how this grassroots organization evolved from building unauthorized jump lines to becoming a trusted Forest Service partner maintaining and developing trail systems across Arizona. The episode traces TGR's origins around 2010 and their work legitimizing the legendary NRA Pit jump spot before focusing on creating gravity-oriented trails in the Pinal Mountains. Chris explains how their dedication to quality trail building and community focus transformed what began as "rogue" building into award-winning stewardship.

The conversation highlights TGR's recent work at Sunrise Ski Resort, where they've built progressive flow trails like Yage, Identity Crisis, and Squirrel Catcher that are bringing new riders to the mountain. Chris also gives listeners a preview of TGR's ambitious master plan for the Pinal Mountains, which includes adopting existing social trails and creating nearly 40 miles of new purpose-built mountain bike trails. Mountain biking enthusiasts will appreciate Chris's insights on trail difficulty ratings, the importance of progression, and his advice for aspiring trail advocates about focusing on community benefit rather than personal gain.

Tonto Gravity Riders (TGR)

Web: https://www.tontogravityriders.org/

Instagram: https://www.instagram.com/tontogravityriders/

Facebook: https://www.facebook.com/TontoGravityRiders/

Trails

Pinal Mountain Trail System: https://www.trailforks.com/region/pinal-mountain-trail-system/

NRA Jumps: https://www.trailforks.com/poi/1410/

Sunrise Bike Park: https://www.sunrise.ski/summer/downhill-mountain-biking/

Mt Graham Trail System: https://www.trailforks.com/region/pinaleno-mountains-mt-graham/

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Episode 086 takes listeners inside Tucson Hop Shop, a craft beer destination that's become synonymous with cycling culture in Southern Arizona. Owner Jessie Jean Mance and Sarita Mendez join hosts Josh and Dane to discuss how their business evolved into a cyclist sanctuary, complete with bike racks, a welcoming outdoor courtyard, and a business philosophy centered on community building rather than just selling beer. The conversation highlights how the shop's strategic location near major bike trails and their deliberate focus on cyclist-friendly amenities have created a thriving establishment where riders gather before, during, and after their adventures on two wheels.

Beyond the business aspects, this episode dives into the cultural connection between cycling and craft beer, exploring what makes this pairing so natural and appealing. The hosts and guests share personal stories about mountain biking experiences, the challenges of encouraging more women to ride, and the importance of supportive cycling communities. Listeners will appreciate the authentic discussion about bike naming traditions, trail etiquette, and how spaces like Tucson Hop Shop serve as more than just businesses—they're community hubs where friendships form, cycling stories are shared, and the post-ride beer becomes part of a cherished ritual for cyclists of all disciplines, from urban commuters to mountain biking enthusiasts.
Episode links...

Web: https://www.tucsonhopshop.com/

Insta: https://www.instagram.com/tucsonhopshop/profilecard/?igsh=eWJwMGZ5NmQxZThz

Facebook: https://www.facebook.com/share/NT5ZtV6rwunyrCEs/?mibextid=LQQJ4d

The Loop: https://tucsonloop.org/

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Discover the remarkable story behind Mt. Lemmon's mountain biking trail network as Josh and Dane interview TORCA's leadership team. President Nick Giovannucci and Vice President Matt Hrabko provide an insider's look at the specialized techniques and challenges involved in building sustainable mountain bike trails across Southern Arizona's iconic desert sky island, where dramatic elevation changes create one of North America's most diverse riding environments.

This information-packed episode explores TORCA's innovative approach to trail design and maintenance in challenging desert terrain, their collaborative work with government agencies and environmental stakeholders, and their vision for expanding sustainable mountain biking opportunities on Mt. Lemmon. The conversation highlights how thoughtful trail development can enhance outdoor recreation while protecting fragile desert ecosystems. Whether you're a mountain biking enthusiast planning your next Arizona adventure, a trail builder seeking technical insights, or an outdoor recreation advocate, this episode offers valuable knowledge about creating and preserving world-class mountain biking experiences in unique desert mountain landscapes.

TORCA...
Web: https://www.torca.org/
Instagram: https://www.instagram.com/torcamtb/
Facebook: https://www.facebook.com/TucsonTORCA/

Santa Catalina Trails Plan: https://www.fs.usda.gov/detail/coronado/home/?cid=FSEPRD974570

Home Grown MTB: https://homegrownmtb.com/

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The Mountain Cog podcast features an in-depth conversation with bike industry veteran Carlos Quintero in episode 084. Currently working as Southwest Market Manager for Enso Sales Group, Carlos reveals the economic fundamentals of bike shops, explaining why accessories provide significantly higher profit margins compared to actual bike sales. The discussion tracks his career journey from bike shop manager at Bicycle Warehouse to inside sales roles at Giant and Specialized, offering unique perspectives on how these major manufacturers approach the market differently.

The hosts and Carlos explore the post-pandemic changes in the mountain bike industry, particularly how consumer buying habits shifted toward online purchasing during COVID. The episode covers the challenges bike shops face competing with direct-to-consumer brands, the importance of creating welcoming environments for new riders, and the differences between salary-plus-commission versus pure commission compensation models for sales representatives. The conversation also touches on component preferences between SRAM and Shimano, Mavic's brand resurrection, and Carlos's personal dream bike choices, providing valuable insights for both casual riders and industry professionals.

Enso Sales Group...
Intense: https://intensecycles.com/
Mavic: https://www.mavic.com/en-us
POC: https://poc.com/en-us
Derosa: https://derosa.it/

Carlos also digs… https://alchemybikes.com/

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In this action-packed episode, we talk with Colby Landin, trail and track builder at Sunrise Park Resort, Arizona's only lift-assisted bike park. Colby shares his journey from building BMX tracks in his neighborhood at age 8 to designing professional-grade mountain bike features at Sunrise. Learn about the unique challenges of building jump lines on Native American tribal land and how the park has evolved from expert-only terrain to family-friendly trails that accommodate riders of all skill levels.

The episode explores Sunrise Park Resort's exciting expansion plans, including the upcoming addition of Apache Peak, which will nearly double the size of the park. Colby discusses the cultural aspects of working on tribal land, the importance of proper trail maintenance, and what makes Sunrise's terrain unique compared to other bike parks in the Southwest. Whether you're a jump enthusiast, an Arizona local, or planning a mountain bike road trip, this insider look at one of the Southwest's most distinctive bike parks is packed with trail knowledge and riding inspiration.

Shoutouts.

First, shoutout to the White Mountain Apache Tribe, who owns and operates the Sunrise Park Resort.  We love to recreate on your mountains in the winter and summer and we appreciate you sharing them with us and working to make the trails even better.

Second, we couldn’t talk about Sunrise without shouting out the Tonto Gravity Riders.  They’ve been advocating for and working on trails throughout the state (including Sunrise and with a focus on the Pinal Mountains) since 2010.

 Sunrise Park Resort Summer Activities

-       Bike Park: 31 trails (8 green, 4 blue, 10 black, 8 double black).  2 lifts.

-       Alpine Coaster (3000’ of track, up to 25mph)

-       High Flier Zipline (tandem lines, 2100’ of elevation, up to 50 mph)

-       Tubing Hill (magic carpet ride up, 300’ hill)

-       Airbag Jump (18’ & 32’)

-       Rock Climbing Wall (42’)

-       3d Archery Course (15 target course)

-       Disc Golf (lift accessed).

eMTBs are allowed at Sunrise Park Resort.

Note: Other than letting us record this episode at the resort, we have received no compensation or perks from Sunrise.  We bought our tickets full price.

Colby Landin
Instagram: https://www.instagram.com/colbys_bike_tracks/
YouTube: https://www.youtube.com/@skillsandbuilds3987

Sunrise Bike Park
Web: https://www.sunrise.ski/summer/downhill-mountain-biking/
Trail Map: https://www.sunrise.ski/wp-content/uploads/2024/05/Trail-Map-Sunrise-Park-Resort-Summer-2024-VistaMap-large.jpg

Tonto Gravity Riders
https://www.tontogravityriders.org/ 

Ollies Cacti (Colby’s Home Grown Nursery of desert plants)
https://www.instagram.com/ollies_cacti/

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This episode features Dr. Jody Bartz, founder of GROW Girl GROW, discussing how mountain biking serves as a powerful tool for female empowerment and confidence building among adolescent girls. With her PhD in special education and extensive coaching certifications, Dr. Bartz brings a unique perspective to addressing a critical issue: by age 14, girls drop out of sports at twice the rate of boys. The conversation explores how her six-week adventure series combines mountain biking, hiking, trail stewardship, and supporting woman-owned businesses to create transformative experiences for participants.

Dr. Bartz shares the philosophy behind her program's "no sorry, just surprise" rule that combats societal expectations for girls to apologize and take up less space. The episode highlights the program's growth in serving participants across elementary and middle school divisions, supported by 17 volunteer female coaches. Listeners will discover how GROW Girl GROW incorporates "30-second dance parties" on the trail, teaches girls to respond to compliments with "I know, right?", and plans to expand with overnight bike packing experiences. The conversation also addresses the industry-wide challenge of retaining women in mountain biking roles and how youth programs can help create the next generation of female leaders in the sport.​​​​​​​​​​​​​​​​

Gro Girl Gro

Web: https://www.grogirlgro.org/
Facebook: https://www.facebook.com/grogirlgro/
Instagram: https://www.instagram.com/grogirlgro

Sonoran Endurance Sports Academy
https://www.sonoranendurance.com/ 

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In this episode Josh & Dane chat with DVO Suspension’s Master Tuner Ronnie Dillon.  Ronnie has been working on the design, test, manufacture, and tuning of mountain bike suspension products for over 25 years.

DVO is a high-end suspension brand offering innovative trail, enduro, and downhill mountain bike shocks and forks.  Their products are known for plushness and small bump compliance.

This episode features the following topics about Ronnie and DVO…

• history and Marzocchi roots 
• Taiwan operations
• prioritizing customer relations and engagement
• historical product features like Off The Top (OTT) 
• new products like Jade X Prime & Topaz Prime
• overcoming past challenges like sticky bushings and setup complexity
• partnering with WP for the new GasGas eBike suspension
• driving innovation by hiring engineering talent outside of the bike industry
• some hints at things to come (new products in development)

Links 

DVO Suspension
https://dvosuspension.com/ 

DVO Taiwanese Factory Tour – Mo and Hannah
https://youtu.be/AJWA9C_X0-I?si=crMUD3Jfvp0ueVgZ

GasGas eBikes (featuring a custom DVO suspension design)
https://www.gasgas.com/bicycles/en-us/bikes.html

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In episode #080 of Mountain Cog Podcast, hosts Josh and Dane welcome Dave Slagle, the founder of Our MTB Rides and a pillar of Tucson's mountain biking community. Dave shares his journey from riding a Schwinn High Sierra as his first real mountain bike to becoming a Specialized brand ambassador. As a Tucson native, he offers unique insights into the evolution of local trails from Fantasy Island to Mount Lemmon, and how the mountain biking landscape has changed over the decades.

The conversation explores Dave's founding of Our MTB Rides, which has become one of Tucson's most active mountain biking groups over its 10+ years of existence. Dave also discusses his involvement with Sonoran Desert Mountain Bicyclists (SDMB), his trail advocacy work, and the community-building aspects of group rides. The episode highlights the social elements of mountain biking culture in Tucson, from "refreshment stops" on trails to the importance of local businesses like the Hop Shop that serve as gathering places for riders.

Our MTB Rides, Tucson AZ
https://www.facebook.com/groups/ourmtbrides/

Sonoran Desert Mountain Bicyclist (SDMB)
https://www.sdmb.org

Cyclelogical Coffee, Pinetop AZ
https://www.facebook.com/cyclelogicalcoffee/

Tucson Hop Shop
https://www.tucsonhopshop.com/

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In this lively episode of the mountain biking podcast, hosts Josh and Dane dive into the evolving world of mountain bike technology, debating whether certain innovations are lasting trends or passing fads. The conversation explores controversial topics like belt drives, gearbox systems, and the hosts make bold predictions about the future of derailleur technology. Dane challenges Josh's prediction that belt-driven gearbox e-bikes will be mainstream within two years, while both agree that SRAM's new Transmission derailleur system represents a significant advancement.

The hosts also discuss the growing trend of shorter cranks in mountain biking, examining how this adaptation helps reduce pedal strikes on modern low-bottom-bracket bikes. Additional topics include the decline of bike lockout systems, the problems with headset cable routing, and reflections on the enduring popularity of Epic Ride’s 24 Hours in the Old Pueblo race despite the general decline of 24-hour race formats. Throughout the episode, the hosts share personal experiences with their own bikes, including Rocky Mountain models and customization challenges.

Integrated eMTB Gearbox & Motor
(a glimpse into the future, according to Josh)
https://youtu.be/-MBaP4PZpKY?si=97_P0EDcB5RBNxpC

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In this episode Josh & Dane are joined by Justin Dietrich (General Badass, Downhill Wizard, & O.G. Hydrofoil Pro) to chat about a few of the “destination worthy” trails they’ve ridden recently while on travel in Utah, California, and Northern Arizona.

While many trails are discussed throughout the episode this Trail Talk icenters around…

Portal - Mag 7 (Moab, UT)
https://www.blm.gov/visit/magnificent-seven-mag-7-trail-system
https://www.trailforks.com/region/mag-7-17329

Snow Valley & Snow Summit Bike Parks (Big Bear, CA)
https://www.bigbearmountainresort.com/mountain-biking

New: Bean Peaks (Prescott, AZ)
https://beanpeaks.prescottmtb.com/
https://www.trailforks.com/region/bean-peaks-64694

New: Full Sail & Classic: AZT San Francisco Peaks (Flagstaff, AZ)
https://www.trailforks.com/trails/full-sail-760575/
https://www.trailforks.com/trails/azt-san-francisco-peaks-16346/

TaM6UdKGOv2xOFRHGQKd

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The MCP team put out a request on our socials and multiple forums requesting stories about crazy wildlife encounters on the trail.  We got a great response (thanks to all that contributed)!  So, we grouped the inputs into 8 categories and recorded this episode where Josh & Dane discuss the “best” (unscientifically chosen) responses.

The categories… 
1.     Bears
2.     Birds, Bats, & Owls
3.     Big Cats
4.     Insects
5.     Snakes & Other Reptiles
6.     Big Animals 
7.     Small Animals
8.     Mythical Creatures

Oh, and of course we had to include a dad joke for each category.

We laughed a lot during this recording.  Hope you laugh (at least a little) when listening. 

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We live in “America’s Bike Town” (Tucson, Arizona).  Our weather allows us to ride 365 days a year and the cycling options here are unmatched.   We have 100’s of miles of single-track that range from cross country to big mountain.  The road cycling attracts pros and amateurs from all over the world to ride our vast network of paved roads and the epic climb up Mt. Lemon.  We have one of the best indoor skateparks in the world that was specifically designed with freestyle BMX at its core (Premises Park).  We have multiple outdoor BMX racetracks and a huge new public pump track (Naranja Park).  We have amazing bike events including El Tour de Tucson, 24 Hrs in the Old Pueblo, Cyclovia, the weekly “Shootout” and many more.  If you are a cyclist, you should seriously consider visiting or even moving to Tucson.

All that said, one of the coolest cycling related things we have here is The Loop.  The Loop is a 137-mile paved trail around the city with spurs out to a few of Tucson’s suburbs.

This episode features Randy Ford, Author of “The Loop – America’s #1 Recreational Trail” (available on Amazon and in many cycling retailers throughout Tucson for $20).  In the episode we talk a lot about the Loop, what it has to offer, and how Randy’s book helps cyclists navigate and use The Loop to get to many of Tucson’s cool destinations.  And since we are a mountain bike focused podcast, we go into detail on how you can use the loop, instead of your car, to get to some of our best mountain bike trails.

Amazon Link  to Randy's book: “The Loop – America’s #1 Recreational Trail”
https://a.co/d/9DsN25E

Pima County’s Website on “The Loop”
https://www.pima.gov/162/The-Chuck-Huckelberry-Loop

Big thanks to Jesus at “Ride Tucson” (which by the way, is right off The Loop) for hosting this podcast recording and feeding us some outstanding home cooked food!  Check out Ride Tucson here… https://ridetucsonaz.com/

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Josh and Dane sit down with Steve Morganstern (Bicycle Ranch) to discuss why mountain bikers might be giving up more than they save when buying from a consumer direct brand.

This episode essentially covers the consumer value proposition of buying from your local bike shop versus buying a bike online.

The local shop value proposition includes... selection, sizing, assembly, setup, fit, troubleshooting, maintenance, repair, upgrade, warranty, socials, group rides, trail advocacy, the ability to physically touch and see before you buy, advise on where to ride, a place to meet other riders… and much more.

It’s worth a listen. 

And it’s definitely worth taking a minute to consider what you might be giving up before you click “buy now” on a consumer direct brand’s website.

Links
Steve’s shop… Bicycle Ranch Tucson: https://www.bicycleranchtucson.com/
Dane’s shop… Guru Bikes: https://guru-bikes.com/

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Josh & Dane took a field trip up to Tempe, Arizona to spend a day with Pivot Cycles’ President (Bryan Mason) and Factory Field Rep (Bill Larson).  The day included a fun ride on Pivot eMTBs at the amazing Hawes Trail System, grabbing lunch at Someburros, touring the Pivot factory, meeting many of the Pivot team in various departments, and recording this episode with Bryan. 

The episode is centered around all things “Pivot”… including design, rapid prototyping, product testing, manufacturing in Asia, quality control, warranties, marketing, the race team, eMTB legislation, funding trail maintenance, paying employees to bike commute, always ensuring their facility has great trails in the backyard, their history, and of course the bikes.

Tough questions were asked.  Each was answered. 

We knew that Pivot made great bikes.  After spending a day with Bryan, touring their facility, and meeting many of their passionate and capable employees… we are starting to see how Pivot is able to consistently put out great products. 

As they say, you can tell a lot about a company based on the quality of its leadership.
 
Pivot Cycles:
https://www.pivotcycles.com/en/bikes/

Hawes Trail System:
https://www.trailforks.com/region/hawes/

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This episode features the MCP hosts Josh and Dane and is pretty MTB-techy.  It starts out with a couple shoutouts from Josh to bike industry brands 1up and PNW for excellent customer service.  It transitions to cover some of our listeners perspectives on “stupid stuff in the bike industry”.  And finally, it concludes with an epic and aggressive argument (in good fun) between “Team Josh” (who rides Shimano drivetrains) and “Team Dane” (who rides SRAM drivetrains). 

Links and stuff…

1up: https://1up-usa.com

PNW: https://www.pnwcomponents.com/

Team Josh: https://mtb.shimano.com/us/products/mtb/

Team Dane: https://www.sram.com/en/sram/mountain

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In this episode, Dane sits down again with Sam Elmes from Rocky Mountain to discuss Rocky's significantly redesigned enduro bike... the Altitude.  Feedback from Rocky's professional enduro race team were essential in shaping the Altitude's redesign.  This episode features less rabbit holes and more bike specs.  Enjoy.

Learn more about the new Altitude at Rocky Mountain's Website: www.bikes.com

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In this episode Josh & Dane chat with "Sunglass Rob" the CEO of San Diego's based SportRX.  SportRX is an online company focused on prescription eyewear for multiple sports with biking being one of their biggest markets).  Sunglass Rob is an avid mountain biker and an absolute savant as it relates to eyewear.  In addition to learning a ton about active eyewear and optics, the episode covers a bit about Rob, his riding, and his company. 

Special Note
Josh has been testing out SportRX's Huckson prescription sunglasses on mtb & gravel rides and can honestly say they are the best sunglasses he's ever worn on the trail.  SportRX did provide the shades to Josh free of charge but the MCP is not getting any compensation for this podcast or recommendation from SportRX.  In fact, Josh likes them so much that he just ordered a pair of non-prescription Huckson's (paid full-price) to wear when riding in contacts.

The Huckson: www.sportrx.com/sportrx-huckson.html

More About SportRx
SportRx is a San Diego-based company that was built by active opticians who ride their bikes, run their races, push their jogging strollers, and bomb down slopes. Since 1996, we've been on a mission to help people see better while doing the things they love. For over two decades, we have specialized in custom prescription sunglasses (and prescription snow goggles!) for athletes in virtually every sport and have mastered the art of prescription wrap around lenses. We strive to create the best prescription sports sunglasses, prescription glasses, and Rx goggles that are tailored uniquely to your sport and vision needs – no matter how extreme your prescription (or your sport!).

SportRX Links:
Web: www.sportrx.com
YouTube: www.youtube.com/@sportrxeyewear

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Dane had a chance to sit down with Sam Elmes from Rocky Mountain Bikes during the Sedona Mountain Bike Festival to chat about the new Instinct, Rocky’s line-up and a bit about the mountain bike festival.

Rocky Mountain Instinct
https://bikes.com/collections/instinct

Sedona Mountain Bike Festival
https://sedonamtbfestival.com

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In this episode Josh and Dane discuss and debate (argue even) about annoying mountain bike stuff.   Some of the topics we debate on include… 

• Presta valves + chunky sealant. 
• Dunlop valves.  
• British brake lever setup (rear brake on left / front brake right).
• MOAB closing its lift (yes, they had one).
• Spoke holes inside rims (requires rim tape = tubeless system failure point).
• Nipple management.
• Rim tape that won’t stick.
• Overwhelming # of mountain bike tire variants. (width, tread patterns, compounds, casings).
• YouTube “expert advice” on mountain bike tires.
• Microscopic sized rotation indicators on mountain bike tires.
• Accidentally putting tires on the rim, backwards.
• Flat mount disc brake caliper mounts = frequent alignment issues.
• Monster gravel bikes.
• Mountain bike standards constantly changing.
• Press fit bottom brackets.

Here’s some links & corrections from the episode… 

• WTH is a Dunlop Valve?  https://en.wikipedia.org/wiki/Dunlop_valve
• BTW… brass is not magnetic.  (but brass plated could be).
• Maxxis Forekaster… https://www.maxxis.com/us/tire/forekaster/
• Monster Gravel Bikes… https://chelaclo.com/en/what-is-a-monster-cross/
• Motorex Bicycle Lubricant… https://motorex.com/en-ch/product-range/grease--5470?selectedFilterValues={%22line--704135%22:%22BIKE+LINE%22}&page=1

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Old Pueblo MTB is a mountain bike group based in Tucson, AZ. that hosts multiple group rides every week.  The group communicates primarily through their Facebook page which has 4,000+ members. 

The episode features ‘The Travis Williams’ (aka Captain Enthusiasm) who is one of the key administrators of Old Pueblo MTB.  In addition to learning all about Old Pueblo MTB… the boys and Travis discuss lots of interesting topics including the inspiring story of Travis’ recovery from a heart attack and his journey back to the trail. 

There’s also a section in this podcast where we delve a bit into the topic of e-mtb’s.  Travis shares how he thinks many e-bike naysayers suffer from the “broccoli-effect”.  Meaning, they hate e-bikes, but they’ve never tried one (like kids often are with broccoli).  If that’s you, we urge you to try out an e-mtb… we suspect you might come away with a different perspective.

 About Old Pueblo MTB:
A diverse, family friendly group of people in the Tucson area joined together by our mutual love of Mountain Biking. We welcome all ages, from any walk of life. If you're new to the sport, or just want to try it out, come join us! We have skill levels from beginner to expert and we ride as often as we can. We welcome your photos, videos, questions and input. See you on the trail!

Old Pueblo MTB
https://www.facebook.com/groups/203787656312279/

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Recorded onsite at the brewery, the boys chat with Brian (owner of Catalina Brewing Company) about beer, the brewery, and content spanning a ton of mountain bike topics (including: bikes, epic adventures, bike art, and more) . 

Some interesting nuggets include how a 125cc moto smashed the rear window of Josh’s truck, an epic mountain bike ride in Tucson that requires riders to send their bikes down a zipline whilst they repel down a cliff, and oh yeah, why the brewery has a stripper pole.

Cataline Brewing Company
Catalina Brewing Company (CBC) is a small (nano) craft brewery that manufactures and distributes a variety of craft beers designed and created from local materials with the southern Arizona market in mind, and centering around a mountain bicycling theme and the incredible outdoor spirit that exists in the Arizona Southwest. 

In addition to great beer, amazing mountain bike theme (including lots of MTB related art) the brewery offers some tasty food, frequently holds live music and other events, and lots of leisure sport options including a large collection of pinball machines.  Go check it out… not far from the loop (near the I-10 crossing) and you won’t find outdoor bike parking because they want you to bring your bikes inside.

Address: 6918 N. Camino Martin, #120, Marana, AZ. 85741

Map: https://maps.app.goo.gl/wgzq27VML1MUZSZn9

Web: http://www.catalinabrewingco.com/

FB: https://www.facebook.com/CatalinaBrewingCo/

Insta: https://www.instagram.com/catalinabrewingco/

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What is the 24 Hours in the Old Pueblo?  Think “Burning Man” + “Mountain Bike Race”. 

Dane & Josh recorded this episode LIVE this morning, just before the race start in the Old Pueblo MTB booth. In this episode we laugh, rap about the event, interact with participants and spectators, and as always go down random mountain bike related rabbit holes.

Epic Rides – 24 Hours in the Old Pueblo
https://epicrides.com/events/24-hours-in-the-old-pueblo/event-guide/

Shout out to Old Pueblo MTB for inviting us to record live from their booth.  You’ll learn all about them in an upcoming episode of the MCP!

Old Pueblo MTB
https://www.facebook.com/groups/203787656312279/

About Old Pueblo MTB:
We are a diverse, family friendly group of people in the Tucson area joined together by our mutual love of Mountain Biking. We welcome all ages, from any walk of life. If you're new to the sport, or just want to try it out, come join us! We have skill levels from beginner to expert and we ride as often as we can. We welcome your photos, videos, questions and input. See you on the trail!

Why is Tucson called “The Old Pueblo”?https://azcapitoltimes.com/news/2005/07/01/how-the-old-pueblo-got-its-name/

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If you listen to this podcast at all... you probably know that we are presently obsessed with bike fits.  It all started when Wolfman (aka Andrew Wolf, a prior exercise physiologist) berated Josh for never having a bike fit in Episode #57.  That catalyzed an awesome bike fit experience with Frank Kaiser (Ben's Bikes) who we interviewed in Episode #62.  Frank told us that while the basic foundation of bike fitting is generally accepted, there are slight differences in technique and approach between fitters.

To get a better feel for what Frank was talking about... Josh reached out to Tyler over at Guru, recorded an episode with him, and got another awesome fit.  This time on his "down country" mountain bike (Specialized Epic Evo). 

Yes, you should get fit to each bike you own.

Tyler Vandruff is co-owner of Guru Bikes and owner of Vandruff Fit Solutions.  Tyler's been involved, in one way or the other, with bike fits since he was a kid.  In this episode he lays out his approach to bike fitting.  Which I can tell you, is equally awesome, but slightly different from Frank's approach.  Tyler uses the RETUL system, a previously independent bike fit focused company, recently acquired by Specialized.

Here are a few of RETUL's mantra's on bike fits... 
1. A bike is symmetrical, humans are not
2. Feet are your foundation, invest in them
3. The hips don't lie  <-- (see what we did there)
4. Hand position is the product of a good bike fit

https://guru-bikes.com/
https://www.retul.com/

Tyler Vandruff
Guru Bikes - Vandruff Fit Solutions
Email: cyclefitter@gmail.com
Call: 520.622.2453

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Join us in wishing a warm welcome to Dane Higgins (Guru Bikes & Guru Suspension) who is joining Josh as the new co-host of the Mountain Cog Podcast. 

In this episode, we welcome and learn more about Dane (his shop & suspension business, his bikes and riding style).  In addition, the episode spends a good chunk of time on the state of the bike industry; past, present, and future.

We have lots of fun episodes planned this year.  Stay tuned! 

Guru Bikes (also home of: Guru Suspension & Vandruff Fit Solutions)
Web: https://www.facebook.com/people/Guru-Bikes/100090157836263/
Phone: 520-622-2453
Location: 2634 N. 1st Ave, Tucson, AZ.

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Bittersweet.  It’s an interesting word.  It’s used to refer to something that has both happy and sad aspects.  It’s the perfect word to describe this episode.  The sad part is that this is Mike’s last episode as a co-host of the MCP.  He’s retiring.  The happy part is that we have awesome plans for the future.  Those plans include a new co-host (a seasoned mountain bike industry expert) and we plan to grow the podcast and increase focus on content related to mountain biking.  Who’s the new co-host?  Well, maybe we announce that in this episode. Or do we?

During this episode Mike & Josh get down to the straight and hard truth about why Mike is retiring.  Is it because they had an epic falling out?  Does Mike want to spend more time on his passion for S&M?  Is Mike joining Mike Levy, who recently retired from Pink Bike to purportedly focus on alien conspiracies.  Is Mike rolling up a stake and trying out a new career as a Power Slap athlete?  I guess you’ll have to listen to find out.

In addition to the truth on Mike’s retirement.  The two O.G. hosts recall their past episodes.  The funny parts.  The awful parts.  The episodes they recorded that were so bad they’ll never be published.  It’s a bit of a behind the scenes look into the MCP universe. 

Thanks to Mike for his partnership.  Sense of humor.  And willingness to give this thing a try.  We will miss you brother.  And to our audience, don’t fret, we have great things to come.

Power Slap: https://www.powerslap.com/

S&M for beginners: https://www.yourtango.com/200636/sm-for-beginners

Mike Levy: https://www.pinkbike.com/news/mike-levys-last-podcast.html

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In Episode 57, Wolfman convinced us to get a bike fit. So, we tracked down a local (and amazing) professional bike fitter, got a bike fit from him, and convinced him to come on the podcast.

In this episode we chat with Frank Kaiser (aka our favorite German).  Frank is a professional bike fitter, a certified IRONMAN Coach, a business owner, a prior New Mexico Sheriff/Detective, and if that’s not enough a retired German Air Force officer.

As you can tell, Frank, who is now a U.S. Citizen living in Arizona, has a super interesting history and the episode starts out with him walking us through his background.  The meat of the episode deep dives into the methods, benefits, and philosophies behind professional bike fits.  We finish off learning about Frank’s business (Saguaro Endurance and Multisport Coaching)

The conversation is fun, informative, and super interesting.  We cannot stress enough the value of getting a professional bike fit.  No matter how long you’ve ridden or what kind of cycling you prefer.  Get a fit.  All those little pains and discomforts you experience during and after a bike ride… can be drastically reduced, with a professional fit.

Frank’s Email: Coach@saguaroendurancemultisport.com

Frank & Bianca’s Coaching Business: https://saguaroendurancemultisport.com/

Instagram: https://www.instagram.com/saguaro_endurance_multisport/

Ben’s Bikes Tucson: https://www.bensbikestucson.com/

Bike Radar Article Explaining Bike Fits: https://www.bikeradar.com/advice/sizing-and-fit/bike-fit-explained-what-is-a-bike-fit-and-should-you-get-one

Gebiomized Saddle Pressure Tool: https://www.gebiomized.us/saddle-pressure.html

Lederhosen: https://en.wikipedia.org/wiki/Lederhosen

Episode #57: Wolfman Returns https://www.buzzsprout.com/2052531/13877713-057-wolfman-returns-an-exercise-physiologist-s-take-on-cardiovascular-fitness-and-bike-fit-andew-wolf

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In this episode Josh, Mike, & Roundabout Sam have an interesting conversation on the vast challenges and success stories related to managing transportation & mobility in Tucson, Arizona.  While centered around Tucson… these topics directly translate to any major city.  The subjects covered include: increasing bicycle, pedestrian, and motorized safety on our roads, bike lane strategies, bicycle events (like El Tour De Tucson and Cyclovia), community engagement and feedback, road design, construction, and repair (including Sam’s favorite topic; potholes), how Arizona monsoons reek havoc on our roads, funding challenges, and much much more.  Sam is humble, hard working, well versed, and funny guy.  You will like Sam and after listening to this episode you will walk away with a better understanding of what goes into managing transportation in a large city. Enjoy.

Report a road or other transportation & mobility concerns…
Email: Tdotconcerns@tucsonaz.gov
Call: (520) 791-3154

DTM: https://www.tucsonaz.gov/Departments/Transportation-Mobility

Cyclovia: https://www.cycloviatucson.org/

El Tour De Tucson: https://eltourdetucson.org/

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In this episode, we engage in a compelling conversation with Susie Murphy, the Executive Director of the San Diego Mountain Biking Association (SDMBA.com), a non-profit organization committed to preserving and enhancing sustainable trail access for mountain biking in San Diego County. Established in 1994, SDMBA boasts a volunteer-driven force and stands as one of the largest regional trail advocacy groups in the US with 1,800 members.

Susie shares her journey in the mountain biking community, discussing the challenges and triumphs she has encountered along the way. From trail advocacy to fostering a sense of community, she sheds light on the vital role the association plays in promoting responsible trail use and creating a welcoming environment for riders of all levels. Join us as we explore the exciting trails of San Diego through Susie's eyes, gaining insights into the vibrant mountain biking culture and the impactful work being done by the San Diego Mountain Biking Association under her leadership.

San Diego Mountain Biking Association (SDMBA): www.sdmba.com

California Mountain Biking Coalition (CAMTB): www.camtb.org

Support the trails you love: https://luvtrails.com/

SDMBA Trail News Podcast: https://sdmba.libsyn.com/

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Warning: this episode includes conversation about suicide.  This episode may not be appropriate for anyone sensitive to the topic of suicide.  If you are having suicidal thoughts, please know, SUICIDE IS NOT THE ANSWER, help is available.  A super easy way to get help in the United States is the Suicide & Crisis Lifeline, Just TEXT or CALL 988.  Please get help.  This world needs each and every one of you. 

HELP. IS. AVAILABLE.   Text 988 or Call 988.

The is the 2nd of our 2 part series with O.G. BMX pro Dusty Horton.   In this episodes Dusty shares his mental health journey including his childhood experiences, struggle with perfectionism, numerous serious injuries, alcohol abuse, incarceration, losing his driver's license, thoughts of suicide, and thankfully for Dusty (and all of us) his path to recovery and balance through trauma work with Internal Family Systems (IFS) therapy. 

Dusty also takes us through how cycling is playing a role in his path to recovery and how his relationship with his bike has changed.

988 Suicide & Crisis Lifeline: https://www.samhsa.gov/find-help/988

Internal Family Systems (IFS) Therapy: https://ifs-institute.com/
Somatic Therapy:  Harvard Medical School
Yin Yoga: https://yinyoga.com/yinsights/what-is-yin-yoga/
How to manage your perfectionism: Harvard Business Review (HBR)

Dusty Horton's Instagram: https://www.instagram.com/dustyhorton/

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