The Europe In Synch Podcast Thu, 09 Apr 2026 09:36:55 -0400 http://europeinsynch.net en-gb © 2026 The Europe In Synch Podcast yes 8bfd3170-c920-598f-a0af-6dc2e4cff238 Europe In Synch episodic false Buzzsprout (https://www.buzzsprout.com) Music, Business, Synchronisation, Synch. TV, Film, Media, Conference, Supervisor, Agent, Games, Metaverse, EinS, Europe In Synch https://storage.buzzsprout.com/k4adau3rqetjmxph5ehjrrwexu3e?.jpg The Europe In Synch Podcast http://europeinsynch.net Paul Cheetham EP20: Europe In Synch - The Wrap Up & The Legacy. EP20: Europe In Synch - The Wrap Up & The Legacy. Welcome to episode twenty of the Europe In Synch podcast.

In this wrap-up episode of the Europe In Synch project, we sit down with a few of the founders and key drivers involved - Nuno Saraiva, Hannes Tschürtz and Ava Toelpt - to reflect on four transformative years of building a truly connected European sync community. 

We look back at how a bold idea evolved into a structured ecosystem built on the core pillars of: the Academy; the Missions; the Observatory; the Platform itself; and the Act In Synch summits.

At the heart of the project, the Academy created space for deep dives with client-targeted catalysts - music supervisors, producers and decision-makers - turning real briefs into shared learning. Beyond inspiration, it focused on long-term impact: strengthening capacity in smaller markets and advocating for music rights education within film school curricula.

Through its Missions, Europe In Synch stepped directly into international arenas, forging relationships and gathering insight and connections at key industry events in the various fields. These experiences sharpened European companies understanding of the fast-moving games sector and opened new pathways into film, TV and advertising.

The Observatory added depth to the detail and data, delivering market snapshots and clarifying the legal nuances that shape sync across different territories. 

Meanwhile, the Platform became a living online resource hub, offering the compiled reports, an interactive info map, written interviews and articles, and a growing podcast archive that extended the project’s reach far beyond just physical events.

The conversation recalls previous summits and looks ahead to Act In Synch 4, hosted at the Côa Museum in Portugal in March 2026, where the theme of “rewilding music culture” connects creativity with sustainability, nature, and conservationism. 

As the European project enters its next evolution, this episode reflects on the legacy of the original vision: stronger networks, greater knowledge sharing, tangible export opportunities, and a more confident European voice in the global sync landscape.

For more information:

Europe In Synch website

Act In Synch Summit 4 (27-28 March, 2026)

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to episode twenty of the Europe In Synch podcast.

In this wrap-up episode of the Europe In Synch project, we sit down with a few of the founders and key drivers involved - Nuno Saraiva, Hannes Tschürtz and Ava Toelpt - to reflect on four transformative years of building a truly connected European sync community. 

We look back at how a bold idea evolved into a structured ecosystem built on the core pillars of: the Academy; the Missions; the Observatory; the Platform itself; and the Act In Synch summits.

At the heart of the project, the Academy created space for deep dives with client-targeted catalysts - music supervisors, producers and decision-makers - turning real briefs into shared learning. Beyond inspiration, it focused on long-term impact: strengthening capacity in smaller markets and advocating for music rights education within film school curricula.

Through its Missions, Europe In Synch stepped directly into international arenas, forging relationships and gathering insight and connections at key industry events in the various fields. These experiences sharpened European companies understanding of the fast-moving games sector and opened new pathways into film, TV and advertising.

The Observatory added depth to the detail and data, delivering market snapshots and clarifying the legal nuances that shape sync across different territories. 

Meanwhile, the Platform became a living online resource hub, offering the compiled reports, an interactive info map, written interviews and articles, and a growing podcast archive that extended the project’s reach far beyond just physical events.

The conversation recalls previous summits and looks ahead to Act In Synch 4, hosted at the Côa Museum in Portugal in March 2026, where the theme of “rewilding music culture” connects creativity with sustainability, nature, and conservationism. 

As the European project enters its next evolution, this episode reflects on the legacy of the original vision: stronger networks, greater knowledge sharing, tangible export opportunities, and a more confident European voice in the global sync landscape.

For more information:

Europe In Synch website

Act In Synch Summit 4 (27-28 March, 2026)

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-18773910 Tue, 03 Mar 2026 08:00:00 +0100 1860 1 20 full false EP19: Heather Guibert (Francium Enterprises) - The Magical Moment When Music Makes The Story. EP19: Heather Guibert (Francium Enterprises) - The Magical Moment When Music Makes The Story. Welcome to episode nineteen of the Europe In Synch podcast.

This time we are talking with one of the most passionate and prolific music supervisors working today, Heather Guibert, head of Francium Enterprises and Vice President of the Guild of Music Supervisors.

Her path into the business wasn’t linear. One soundtrack - one aural moment of clarity - deflected her attention from a future in aerospace engineering towards a world of music supervision and literally hundreds of film & TV credits.

In this conversation, we hear how she approaches a job that constantly balances emotions with logistics, stories with rights, instincts with budgets, but where, ultimately, music is the thing that shapes what we feel. 

Heather talks openly about the job’s two-sided nature. The creative spark matters, but so does the rights clearance slog. She explains why collaboration always beats selfishness, and how understanding your role in the bigger picture can end up giving you more influence and focus on serving the vision.

We touch on the different mindsets needed for a tight, catalogue-driven music documentary versus a sketch show that jumps across genres, and hear about the small habits that help her keep ideas flowing when deadlines are unforgiving. When a cue lands perfectly, it feels like magic but when it doesn’t, she knows how to break a scene apart, find the piece that’s missing, and build it all back together again.

There's also mentoring, inclusion, and the Guild of Music Supervisors’ mission to advocate for fair credit and compensation across film, TV, advertising, games, and trailers. Misunderstandings about the role still lead to undervaluation, and Heather shares how the guild is working to shift that. 

On technology, she is pragmatic: AI and analytics can be tools, but they can’t replace taste or emotional intelligence where, at the heart of the decision, is always the protection of the story.

We recorded this conversation at De Oosterpoort during Eurosonic Festival in Groningen on Friday 17th January 2025.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

Heather Guibert Credits

If you have comments about this episode - or have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to episode nineteen of the Europe In Synch podcast.

This time we are talking with one of the most passionate and prolific music supervisors working today, Heather Guibert, head of Francium Enterprises and Vice President of the Guild of Music Supervisors.

Her path into the business wasn’t linear. One soundtrack - one aural moment of clarity - deflected her attention from a future in aerospace engineering towards a world of music supervision and literally hundreds of film & TV credits.

In this conversation, we hear how she approaches a job that constantly balances emotions with logistics, stories with rights, instincts with budgets, but where, ultimately, music is the thing that shapes what we feel. 

Heather talks openly about the job’s two-sided nature. The creative spark matters, but so does the rights clearance slog. She explains why collaboration always beats selfishness, and how understanding your role in the bigger picture can end up giving you more influence and focus on serving the vision.

We touch on the different mindsets needed for a tight, catalogue-driven music documentary versus a sketch show that jumps across genres, and hear about the small habits that help her keep ideas flowing when deadlines are unforgiving. When a cue lands perfectly, it feels like magic but when it doesn’t, she knows how to break a scene apart, find the piece that’s missing, and build it all back together again.

There's also mentoring, inclusion, and the Guild of Music Supervisors’ mission to advocate for fair credit and compensation across film, TV, advertising, games, and trailers. Misunderstandings about the role still lead to undervaluation, and Heather shares how the guild is working to shift that. 

On technology, she is pragmatic: AI and analytics can be tools, but they can’t replace taste or emotional intelligence where, at the heart of the decision, is always the protection of the story.

We recorded this conversation at De Oosterpoort during Eurosonic Festival in Groningen on Friday 17th January 2025.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

Heather Guibert Credits

If you have comments about this episode - or have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-18045622 Thu, 04 Dec 2025 17:00:00 +0100 2230 1 19 full false EP18: Pelle Lidell - Skateboarders, Seoul, & Music Syncs from Sweden. EP18: Pelle Lidell - Skateboarders, Seoul, & Music Syncs from Sweden. Welcome to episode eighteen of the Europe In Synch podcast.

This time we are talking with a bona fide legend of the music publishing world, Pelle Lidell.

From a jazz‑kid turned punk drummer to a trusted A&R and publishing exec, Stockholm born & bred, Pelle tells a story driven by instinct, service, and an unshakeable belief that the song is king. From early signings - like Millencolin, whose skate‑punk energy became a sync magnet - to a gutsy bet on seasoned pop writer Paul Rein that delivered Christina Aguilera’s “Come On Over Baby” to No.1, we follow Pelle's view that the power of songwriting transcends trends.

The journey widens as Pelle co‑founds Merlin, builds a wildly successful catalogue from scratch, then spends 11 years at Universal Publishing delivering lightning‑fast placements, including back‑to‑back American Idol winners. Then comes a significant turn: a call from SM Entertainment and a crash course in K‑pop economics at a time before most of the West were paying attention to the sky-high potential of the genre. He breaks down differences in writing with K-Pop in mind—song over status, being choreography‑aware, melody that survives translation—and how launching Ekko Music Rights with SM brought teams like Cassiopeia and Moonshine into place to help fuel the global K‑pop wave.

We find out what great sync managers do, about maximising briefs, and the importance of songwriting camps to generate successful placements. Pelle is candid about the hardest part of today’s business—the collapse of mechanicals, streaming’s thin payouts for writers, and the sometimes messy politics of writing splits and credit claims. His personal outlook is simple: fairness in the room, generosity when it’s earned, and a relentless standard for quality so every pitch keeps doors open. 

Through it all, Pelle's love of the songwriting craft is obvious and infectious and his passion for the art of A&R remains as strong as the day he started.

We recorded this conversation at the Scandic Malmen hotel in Stockholm on Tuesday 6th August 2024.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

Instagram: Pelle Lidell

If you have comments about this episode - or have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to episode eighteen of the Europe In Synch podcast.

This time we are talking with a bona fide legend of the music publishing world, Pelle Lidell.

From a jazz‑kid turned punk drummer to a trusted A&R and publishing exec, Stockholm born & bred, Pelle tells a story driven by instinct, service, and an unshakeable belief that the song is king. From early signings - like Millencolin, whose skate‑punk energy became a sync magnet - to a gutsy bet on seasoned pop writer Paul Rein that delivered Christina Aguilera’s “Come On Over Baby” to No.1, we follow Pelle's view that the power of songwriting transcends trends.

The journey widens as Pelle co‑founds Merlin, builds a wildly successful catalogue from scratch, then spends 11 years at Universal Publishing delivering lightning‑fast placements, including back‑to‑back American Idol winners. Then comes a significant turn: a call from SM Entertainment and a crash course in K‑pop economics at a time before most of the West were paying attention to the sky-high potential of the genre. He breaks down differences in writing with K-Pop in mind—song over status, being choreography‑aware, melody that survives translation—and how launching Ekko Music Rights with SM brought teams like Cassiopeia and Moonshine into place to help fuel the global K‑pop wave.

We find out what great sync managers do, about maximising briefs, and the importance of songwriting camps to generate successful placements. Pelle is candid about the hardest part of today’s business—the collapse of mechanicals, streaming’s thin payouts for writers, and the sometimes messy politics of writing splits and credit claims. His personal outlook is simple: fairness in the room, generosity when it’s earned, and a relentless standard for quality so every pitch keeps doors open. 

Through it all, Pelle's love of the songwriting craft is obvious and infectious and his passion for the art of A&R remains as strong as the day he started.

We recorded this conversation at the Scandic Malmen hotel in Stockholm on Tuesday 6th August 2024.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

Instagram: Pelle Lidell

If you have comments about this episode - or have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-17993610 Wed, 15 Oct 2025 11:00:00 +0200 2105 1 18 full false EP17: Everton Lewis Jr (Wracket Music) - Sheepshit, Vice, Apple, & Dilla: This Supervisor's Story. EP17: Everton Lewis Jr (Wracket Music) - Sheepshit, Vice, Apple, & Dilla: This Supervisor's Story. Welcome to episode seventeen of the Europe In Synch podcast.

This time we are talking with Everton Lewis Jr., founder of Wracket Music, based in Toronto, Canada.

Everton gives us his expert view of one of the entertainment industry's most misunderstood professions, the world of Music Supervision. From his own unexpected beginnings when a filmmaker wanted to use his hip-hop track "Sheepshit" in an independent film, to founding his award-winning company Wracket Music, Everton's journey shows some of the surprising ways through this specialized field.

Mentored by the legendary David Hayman, Everton reflects on how his time at Vice Canada reshaped his understanding of music supervision and established him as a sought-after collaborator. He developed a deep appreciation not only for the creative thrill of matching music to visuals, but also for the complex administrative side of rights clearance—an area many newcomers underestimate. For Everton, the profession’s unique balance of creativity and paperwork became something to embrace fully as his success grew.

Our conversation also explores his work with global brands like Apple, where the technical precision required for commercial syncs pushed his skills to new heights. Beyond advertising, Everton has contributed to a wide range of projects—including a proposed J Dilla documentary with Questlove—that reflect both his versatility and his deep roots in hip-hop culture.

Throughout, Everton underscores his commitment to nurturing new talent, describing music supervisors as “the new A&Rs” of the industry. His dedication to mentorship—paying forward the support he once received from Hayman—reveals his belief that opening doors for others keeps the industry vibrant, diverse, and evolving.

We recorded this conversation at De Oosterpoort during Eurosonic Festival in Groningen on Friday 17th January 2025.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

Homepage: Wracket Music

Instagram: Wracket Music

Instagram: Everton Lewis Jr

If you have comments about this episode - or have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to episode seventeen of the Europe In Synch podcast.

This time we are talking with Everton Lewis Jr., founder of Wracket Music, based in Toronto, Canada.

Everton gives us his expert view of one of the entertainment industry's most misunderstood professions, the world of Music Supervision. From his own unexpected beginnings when a filmmaker wanted to use his hip-hop track "Sheepshit" in an independent film, to founding his award-winning company Wracket Music, Everton's journey shows some of the surprising ways through this specialized field.

Mentored by the legendary David Hayman, Everton reflects on how his time at Vice Canada reshaped his understanding of music supervision and established him as a sought-after collaborator. He developed a deep appreciation not only for the creative thrill of matching music to visuals, but also for the complex administrative side of rights clearance—an area many newcomers underestimate. For Everton, the profession’s unique balance of creativity and paperwork became something to embrace fully as his success grew.

Our conversation also explores his work with global brands like Apple, where the technical precision required for commercial syncs pushed his skills to new heights. Beyond advertising, Everton has contributed to a wide range of projects—including a proposed J Dilla documentary with Questlove—that reflect both his versatility and his deep roots in hip-hop culture.

Throughout, Everton underscores his commitment to nurturing new talent, describing music supervisors as “the new A&Rs” of the industry. His dedication to mentorship—paying forward the support he once received from Hayman—reveals his belief that opening doors for others keeps the industry vibrant, diverse, and evolving.

We recorded this conversation at De Oosterpoort during Eurosonic Festival in Groningen on Friday 17th January 2025.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

Homepage: Wracket Music

Instagram: Wracket Music

Instagram: Everton Lewis Jr

If you have comments about this episode - or have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-17648477 Tue, 19 Aug 2025 16:00:00 +0200 2015 1 17 full false EP16: Milena Fessmann (Cinesong/Sugartown) - The Ever-Changing Mood Of Music Meeting Film. EP16: Milena Fessmann (Cinesong/Sugartown) - The Ever-Changing Mood Of Music Meeting Film. Welcome to episode sixteen of the Europe In Synch podcast.

This time we are talking with Milena Fessmann, founder of Cinesong and Sugar Town Films, based in Berlin.

With over two decades collaborating with legendary director Wim Wenders, Milena shares revealing stories from the soundtrack creation for "Perfect Days" (2023), including successfully securing Rolling Stones tracks while facing an unexpected roadblock with Prince's estate. "Directors have a tendency to believe in miracles," she notes, explaining how she balances filmmaker dreams with industry realities.

Beyond music supervision, Milena's work as a documentary film producer (including "The Potential of Noise" about influential producer Connie Plank), radio DJ, and World Soundtrack Academy board member gives her an unparalleled perspective on the intersection of film and music. 

As streaming platforms transform production landscapes and AI-generated music emerges on the immediate horizon, Milena remains convinced that authentic artist connections will endure. Her career exemplifies how relationship-building, copyright expertise, and musical instinct combine to create memorable cinematic moments.

We recorded this conversation in the kitchen of the Cinesong/Sugartown office in Berlin on 26.08.2024.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

Homepage: Cinesong

Homepage: Sugar Town Film Productions

Music Supervision: Perfect Days - official trailer

Film Documentary: The Potential Of Noise - official trailer


If you have comments about this episode - or have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to episode sixteen of the Europe In Synch podcast.

This time we are talking with Milena Fessmann, founder of Cinesong and Sugar Town Films, based in Berlin.

With over two decades collaborating with legendary director Wim Wenders, Milena shares revealing stories from the soundtrack creation for "Perfect Days" (2023), including successfully securing Rolling Stones tracks while facing an unexpected roadblock with Prince's estate. "Directors have a tendency to believe in miracles," she notes, explaining how she balances filmmaker dreams with industry realities.

Beyond music supervision, Milena's work as a documentary film producer (including "The Potential of Noise" about influential producer Connie Plank), radio DJ, and World Soundtrack Academy board member gives her an unparalleled perspective on the intersection of film and music. 

As streaming platforms transform production landscapes and AI-generated music emerges on the immediate horizon, Milena remains convinced that authentic artist connections will endure. Her career exemplifies how relationship-building, copyright expertise, and musical instinct combine to create memorable cinematic moments.

We recorded this conversation in the kitchen of the Cinesong/Sugartown office in Berlin on 26.08.2024.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

Homepage: Cinesong

Homepage: Sugar Town Film Productions

Music Supervision: Perfect Days - official trailer

Film Documentary: The Potential Of Noise - official trailer


If you have comments about this episode - or have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-17510068 Wed, 16 Jul 2025 10:00:00 +0200 2197 1 16 full false EP15: Act In Synch 2024, Athens Special - The Time Talk with Anne Jensen, Elena Charbila, Misia Furtak, Vickie Amiralis, & Tianna Amore. EP15: Act In Synch 2024, Athens Special - The Time Talk with Anne Jensen, Elena Charbila, Misia Furtak, Vickie Amiralis, & Tianna Amore. Join us in Athens, Greece, where the Act in Synch Summit is fostering cross-industry collaborations and sparking discussions about climate change, sustainability, cultural impacts, and urban transformation. The summit's vibrant setting at the Impact Hub provides an ideal backdrop for exploring how music intersects and acts with advertising, urban development, tech, and global challenges. We highlight insights from influential speakers & delegates who emphasize the importance of community and collaboration in overcoming industry obstacles and forging a positive future in a post-pandemic, AI-driven world.

From her sailboat, currently moored in the Canary Islands, brand strategist Anne Jensen shares her radical lifestyle choice - prioritizing adventure over routine, travel over settling, and minimalism over consumerism. Her story sets the stage for a candid discussion among our panel of artists, musicians and activists about finding balance in an industry that demands so much.

Composer Elena Charbilla (Kid Moxie) reveals how she navigates a dual existence between the cutthroat LA music scene and the grounding reality of her Greek homeland. While, Gen Z filmmaker & activist, Tianna Amore brings a refreshing perspective that prioritizes authentic happiness above career advancement - a significant shift from previous generations. Misia Furtak of Keychange & Music Declares Emergency shares the revelation that simply being permitted to take breaks when feeling overwhelmed initially felt "shocking" and "controversial" - highlighting how deeply entrenched unhealthy work expectations have become. Meanwhile Vickie Amiralis shares the story of unknowingly manifesting her ideal life of living in the countryside and working from her studio with a dog named Rex - evidence that sometimes we're already living the dream but need a moment to recognize it.

The panel explores practical approaches to creative routines, self-care, and managing expectations in a field where the line between personal and professional life often blurs, questioning the relentless pursuit of career achievements as the only path to fulfillment.

Perhaps most powerfully, the conversation reveals that success might be found not in adding more to our lives, but in simplification and creating space. 

The discussion is once again guided by Leader of Act In Synch, Nis Bøgvad.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Join us in Athens, Greece, where the Act in Synch Summit is fostering cross-industry collaborations and sparking discussions about climate change, sustainability, cultural impacts, and urban transformation. The summit's vibrant setting at the Impact Hub provides an ideal backdrop for exploring how music intersects and acts with advertising, urban development, tech, and global challenges. We highlight insights from influential speakers & delegates who emphasize the importance of community and collaboration in overcoming industry obstacles and forging a positive future in a post-pandemic, AI-driven world.

From her sailboat, currently moored in the Canary Islands, brand strategist Anne Jensen shares her radical lifestyle choice - prioritizing adventure over routine, travel over settling, and minimalism over consumerism. Her story sets the stage for a candid discussion among our panel of artists, musicians and activists about finding balance in an industry that demands so much.

Composer Elena Charbilla (Kid Moxie) reveals how she navigates a dual existence between the cutthroat LA music scene and the grounding reality of her Greek homeland. While, Gen Z filmmaker & activist, Tianna Amore brings a refreshing perspective that prioritizes authentic happiness above career advancement - a significant shift from previous generations. Misia Furtak of Keychange & Music Declares Emergency shares the revelation that simply being permitted to take breaks when feeling overwhelmed initially felt "shocking" and "controversial" - highlighting how deeply entrenched unhealthy work expectations have become. Meanwhile Vickie Amiralis shares the story of unknowingly manifesting her ideal life of living in the countryside and working from her studio with a dog named Rex - evidence that sometimes we're already living the dream but need a moment to recognize it.

The panel explores practical approaches to creative routines, self-care, and managing expectations in a field where the line between personal and professional life often blurs, questioning the relentless pursuit of career achievements as the only path to fulfillment.

Perhaps most powerfully, the conversation reveals that success might be found not in adding more to our lives, but in simplification and creating space. 

The discussion is once again guided by Leader of Act In Synch, Nis Bøgvad.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-17449238 Fri, 04 Jul 2025 15:00:00 +0200 2248 1 15 full true EP14: Act In Synch 2024, Athens Special - The Brands/Authenticity Talk with Jenny Hagblom, Iain Tait, Claus Knuth & Benjamin Vogel. EP14: Act In Synch 2024, Athens Special - The Brands/Authenticity Talk with Jenny Hagblom, Iain Tait, Claus Knuth & Benjamin Vogel. Join us in Athens, Greece, where the Act in Synch Summit is fostering cross-industry collaborations and sparking discussions about climate change, sustainability, cultural impacts, and urban transformation. The summit's vibrant setting at the Impact Hub provides an ideal backdrop for exploring how music intersects and acts with advertising, urban development, tech, and global challenges. We highlight insights from influential speakers & delegates who emphasize the importance of community and collaboration in overcoming industry obstacles and forging a positive future in a post-pandemic, AI-driven world.

The chaos of modern marketing has left brands disoriented and disconnected from their audiences, struggling to find authentic voices in a world overflowing with skepticism. 

This riveting panel discussion brings together brand strategy heavyweights Jenny Hagblom (former head of Brand at H&M), Iain Tait (Food, Arts and Technology), Claus Knuth (Bates Agency), and Benjamin Vogel (MD of Nayture) to dissect this existential crisis.

"Brands don't know who their audience is, they don't know where their audience is, they don't know how to connect with the audience," laments Tait, capturing the fundamental disconnect plaguing today's marketing landscape. 

The conversation dives deep into how sustainability functions not merely as corporate responsibility but as emotional DNA – reflecting a brand's soul rather than just its actions.

The discussion takes delightful, unexpected turns, examining how "mirror neurons" – our ability to sense emotions in others – might be marketing's salvation in an AI-dominated world, and how Gen Z's relationship with brands gravitates toward chaotic, imperfect expressions that reflect their own inclusive experiences while rejecting polished corporate bullshit messaging.

The panelists also critique the increasingly transactional relationship between industries and how brands should strive to rediscover their humanity in a digital dominated world.

The discussion is guided by Leader of Act In Synch, Nis Bøgvad.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Join us in Athens, Greece, where the Act in Synch Summit is fostering cross-industry collaborations and sparking discussions about climate change, sustainability, cultural impacts, and urban transformation. The summit's vibrant setting at the Impact Hub provides an ideal backdrop for exploring how music intersects and acts with advertising, urban development, tech, and global challenges. We highlight insights from influential speakers & delegates who emphasize the importance of community and collaboration in overcoming industry obstacles and forging a positive future in a post-pandemic, AI-driven world.

The chaos of modern marketing has left brands disoriented and disconnected from their audiences, struggling to find authentic voices in a world overflowing with skepticism. 

This riveting panel discussion brings together brand strategy heavyweights Jenny Hagblom (former head of Brand at H&M), Iain Tait (Food, Arts and Technology), Claus Knuth (Bates Agency), and Benjamin Vogel (MD of Nayture) to dissect this existential crisis.

"Brands don't know who their audience is, they don't know where their audience is, they don't know how to connect with the audience," laments Tait, capturing the fundamental disconnect plaguing today's marketing landscape. 

The conversation dives deep into how sustainability functions not merely as corporate responsibility but as emotional DNA – reflecting a brand's soul rather than just its actions.

The discussion takes delightful, unexpected turns, examining how "mirror neurons" – our ability to sense emotions in others – might be marketing's salvation in an AI-dominated world, and how Gen Z's relationship with brands gravitates toward chaotic, imperfect expressions that reflect their own inclusive experiences while rejecting polished corporate bullshit messaging.

The panelists also critique the increasingly transactional relationship between industries and how brands should strive to rediscover their humanity in a digital dominated world.

The discussion is guided by Leader of Act In Synch, Nis Bøgvad.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-17380153 Mon, 23 Jun 2025 09:00:00 +0200 2179 1 14 full true EP13: Act In Synch 2024, Athens Special - The Copyright Talk with Hans-Peter Roth, Alkistis Tsiklou & Martin Nedved. EP13: Act In Synch 2024, Athens Special - The Copyright Talk with Hans-Peter Roth, Alkistis Tsiklou & Martin Nedved. Join us in Athens, Greece, where the Act in Synch Summit is fostering cross-industry collaborations and sparking discussions about climate change, sustainability, cultural impacts, and urban transformation. The summit's vibrant setting at the Impact Hub provides an ideal backdrop for exploring how music intersects and acts with advertising, urban development, tech, and global challenges. We highlight insights from influential speakers & delegates who emphasize the importance of community and collaboration in overcoming industry obstacles and forging a positive future in a post-pandemic, AI-driven world.

The explosive growth of AI is reshaping copyright as we know it and this fascinating panel discussion brings together three industry heavyweights to untangle the complex web of music rights in the age of artificial intelligence.

Hans-Peter Roth of Muserk, whose company manages a staggering 15 million copyrights, offers a pragmatic perspective from the frontlines of rights administration. Alkistis Tsiklou of Musou Music Group brings deep expertise from a career spanning major labels to copyright management, while Martin Nedved of AIMS API contributes legal insights as an AI music search pioneer.

The conversation identifies a fundamental challenge: while the EU tries to move with unprecedented speed to regulate AI through its landmark AI Act, technology continues to outpace legislation. As Hans-Peter puts it, "This is an unfair arms race" where creators are struggling to keep up with rapid technological change.

What makes generative AI particularly threatening isn't just its use of copyrighted works, but how it creates new content that directly competes with human creators in the marketplace. The panel explores thorny questions about fair compensation models; how to track which works influenced a specific AI output; and ethical boundaries when it comes to artists consenting to have their work recreated. 

The experts also raise alarm about collection societies being overwhelmed by millions of AI-generated works flooding registration systems although, despite all these scary challenges, there is cautious optimism that AI could eventually become a "force for good" if properly regulated and licensed.

The discussion is expertly moderated by Europe In Synch's, Hannes Tschürtz.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Join us in Athens, Greece, where the Act in Synch Summit is fostering cross-industry collaborations and sparking discussions about climate change, sustainability, cultural impacts, and urban transformation. The summit's vibrant setting at the Impact Hub provides an ideal backdrop for exploring how music intersects and acts with advertising, urban development, tech, and global challenges. We highlight insights from influential speakers & delegates who emphasize the importance of community and collaboration in overcoming industry obstacles and forging a positive future in a post-pandemic, AI-driven world.

The explosive growth of AI is reshaping copyright as we know it and this fascinating panel discussion brings together three industry heavyweights to untangle the complex web of music rights in the age of artificial intelligence.

Hans-Peter Roth of Muserk, whose company manages a staggering 15 million copyrights, offers a pragmatic perspective from the frontlines of rights administration. Alkistis Tsiklou of Musou Music Group brings deep expertise from a career spanning major labels to copyright management, while Martin Nedved of AIMS API contributes legal insights as an AI music search pioneer.

The conversation identifies a fundamental challenge: while the EU tries to move with unprecedented speed to regulate AI through its landmark AI Act, technology continues to outpace legislation. As Hans-Peter puts it, "This is an unfair arms race" where creators are struggling to keep up with rapid technological change.

What makes generative AI particularly threatening isn't just its use of copyrighted works, but how it creates new content that directly competes with human creators in the marketplace. The panel explores thorny questions about fair compensation models; how to track which works influenced a specific AI output; and ethical boundaries when it comes to artists consenting to have their work recreated. 

The experts also raise alarm about collection societies being overwhelmed by millions of AI-generated works flooding registration systems although, despite all these scary challenges, there is cautious optimism that AI could eventually become a "force for good" if properly regulated and licensed.

The discussion is expertly moderated by Europe In Synch's, Hannes Tschürtz.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-17317592 Wed, 11 Jun 2025 10:00:00 +0200 2186 1 13 full false EP12: Act In Synch 2024, Athens Special - The Music Talk with Daryl Bamonte & Kid Moxie. EP12: Act In Synch 2024, Athens Special - The Music Talk with Daryl Bamonte & Kid Moxie. Join us in Athens, Greece, where the Act in Synch Summit is fostering cross-industry collaborations and sparking discussions about climate change, sustainability, cultural impacts, and urban transformation. The summit's vibrant setting at the Impact Hub provides an ideal backdrop for exploring how music intersects and acts with advertising, urban development, tech, and global challenges. We highlight insights from influential speakers & delegates who emphasize the importance of community and collaboration in overcoming industry obstacles and forging a positive future in a post-pandemic, AI-driven world.

Technology has reshaped how musicians create and share music, offering greater freedom while presenting new challenges for artists navigating the digital landscape.

Kid Moxie (Elena Charbila) describes her music as "neon noir" and explains why she prefers working solo over being in bands. Daryl Bamonte (Archangelo Music) shares insights from his 25-year career working with Depeche Mode and The Cure, and looks at the music industry's evolution over the years since he started.
Both guests discuss how they discover new music in the streaming era, with Daryl missing human curation and Kid Moxie finding inspiration in film soundtracks.
We hear how creating music with minimal equipment can increase productivity by reducing "noodling" and decision fatigue and how technology has enabled significant international collaboration, helping bands like Hence create music despite members living in different countries from each other.
Kid Moxie shares the sweet story of her unexpected collaboration with Depeche Mode after they discovered her cover of Radiohead's "Creep" and invited her to be part of their recording process.
Daryl also talks about how music licensing for sync opportunities has become more acceptable as advertising has evolved and traditional revenue streams have diminished.
The panel summarises that technology has helped marginalized voices bypass traditional industry gatekeepers and that focus on building genuine connections and putting yourself in circumstances where opportunities can find you, rather than trying to follow a specific formula for success, should be the goal for everyone.

The discussion is expertly moderated by musician and journalist, Alex Maiolo.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Join us in Athens, Greece, where the Act in Synch Summit is fostering cross-industry collaborations and sparking discussions about climate change, sustainability, cultural impacts, and urban transformation. The summit's vibrant setting at the Impact Hub provides an ideal backdrop for exploring how music intersects and acts with advertising, urban development, tech, and global challenges. We highlight insights from influential speakers & delegates who emphasize the importance of community and collaboration in overcoming industry obstacles and forging a positive future in a post-pandemic, AI-driven world.

Technology has reshaped how musicians create and share music, offering greater freedom while presenting new challenges for artists navigating the digital landscape.

Kid Moxie (Elena Charbila) describes her music as "neon noir" and explains why she prefers working solo over being in bands. Daryl Bamonte (Archangelo Music) shares insights from his 25-year career working with Depeche Mode and The Cure, and looks at the music industry's evolution over the years since he started.
Both guests discuss how they discover new music in the streaming era, with Daryl missing human curation and Kid Moxie finding inspiration in film soundtracks.
We hear how creating music with minimal equipment can increase productivity by reducing "noodling" and decision fatigue and how technology has enabled significant international collaboration, helping bands like Hence create music despite members living in different countries from each other.
Kid Moxie shares the sweet story of her unexpected collaboration with Depeche Mode after they discovered her cover of Radiohead's "Creep" and invited her to be part of their recording process.
Daryl also talks about how music licensing for sync opportunities has become more acceptable as advertising has evolved and traditional revenue streams have diminished.
The panel summarises that technology has helped marginalized voices bypass traditional industry gatekeepers and that focus on building genuine connections and putting yourself in circumstances where opportunities can find you, rather than trying to follow a specific formula for success, should be the goal for everyone.

The discussion is expertly moderated by musician and journalist, Alex Maiolo.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-17114232 Wed, 21 May 2025 11:00:00 +0200 3499 1 12 full true EP11: Grégoire Bucaille (Prodigious) - The Lure of Paris & Its Luxury Brand Soundscapes. EP11: Grégoire Bucaille (Prodigious) - The Lure of Paris & Its Luxury Brand Soundscapes. Welcome to episode twelve of the Europe In Synch podcast.

We are talking with Grégoire Bucaille, Artistic Director of Music Supervision at Prodigious, the Paris-based, in-house production agency of the Publicis Group.

Grégoire shares insights into his work uncovering compelling music for ad campaigns with luxury brands like Hermès, Cartier, and Armani.
We hear about his creative process, from brainstorming with his artistic partner, Maxime Rouge, to utilizing the latest AI tools to discover interesting new music.

He talks about differences between film and advertising, and how brands are embracing artists as ambassadors, as they try to authentically position themselves as cultural communicators rather than just sellers of product.

We find out that Grégoire is a cultural architect in his own right, organizing parties and events in and around Paris, influenced by experiences visiting some of the world's coolest clubs.

What comes across is Grégoire's passion and belief that "there is nothing more beautiful than a sync",  that the musical matchmaking moments he helps create, represent the absolute pinnacle of his craft.

We recorded this conversation during Reeperbahn Festival, Hamburg on 19.09.2024.

Thanks for listening!

More about our guest:

Grégoire on Instagram

Grégoire on Spotify

Prodigious Paris homepage

Prodigious Paris on Instagram


Notable Campaigns:

Armani (Publicis Luxe) – Stronger With U. 2025. / Music : Underworld – Born Slippy (Nuxx)

Hermes  (Publicis & Nous) - Terre d’Hermes. 2025 / Music : original music by Ben Lukas Boysen & Anne Muller

Coach (Publicis Marcel) – Sneakers. 2025 / Music : Leikili47 – Jay Walk

If you have feedback about this episode feel free to contact us at feedback@europeinsynch.net.


Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to episode twelve of the Europe In Synch podcast.

We are talking with Grégoire Bucaille, Artistic Director of Music Supervision at Prodigious, the Paris-based, in-house production agency of the Publicis Group.

Grégoire shares insights into his work uncovering compelling music for ad campaigns with luxury brands like Hermès, Cartier, and Armani.
We hear about his creative process, from brainstorming with his artistic partner, Maxime Rouge, to utilizing the latest AI tools to discover interesting new music.

He talks about differences between film and advertising, and how brands are embracing artists as ambassadors, as they try to authentically position themselves as cultural communicators rather than just sellers of product.

We find out that Grégoire is a cultural architect in his own right, organizing parties and events in and around Paris, influenced by experiences visiting some of the world's coolest clubs.

What comes across is Grégoire's passion and belief that "there is nothing more beautiful than a sync",  that the musical matchmaking moments he helps create, represent the absolute pinnacle of his craft.

We recorded this conversation during Reeperbahn Festival, Hamburg on 19.09.2024.

Thanks for listening!

More about our guest:

Grégoire on Instagram

Grégoire on Spotify

Prodigious Paris homepage

Prodigious Paris on Instagram


Notable Campaigns:

Armani (Publicis Luxe) – Stronger With U. 2025. / Music : Underworld – Born Slippy (Nuxx)

Hermes  (Publicis & Nous) - Terre d’Hermes. 2025 / Music : original music by Ben Lukas Boysen & Anne Muller

Coach (Publicis Marcel) – Sneakers. 2025 / Music : Leikili47 – Jay Walk

If you have feedback about this episode feel free to contact us at feedback@europeinsynch.net.


Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-17185198 Fri, 09 May 2025 11:00:00 +0200 1742 1 11 full false EP10: Act In Synch 2024, Athens Special - Insights into the Music, Technology, & Community Summit. EP10: Act In Synch 2024, Athens Special - Insights into the Music, Technology, & Community Summit. Join us in Athens, Greece, where the Act in Synch Summit is fostering cross-industry collaborations and sparking discussions about climate change, sustainability, cultural impacts, and urban transformation. The summit's vibrant setting at the Impact Hub provides an ideal backdrop for exploring how music intersects and acts with advertising, urban development, tech, and global challenges. We highlight insights from influential speakers & delegates who emphasize the importance of community and collaboration in overcoming industry obstacles and forging a positive future in a post-pandemic, AI-driven world.

Artists finding their way through new technologies, freelancers navigating the complexities of the work-life balance, marketing gurus aiming to make brands more aware of the importance of human creativity upon human consumers, tech entrepreneurs pondering on how copyrights and AI might be managed from a legal perspective -  this episode sheds light on the importance of setting personal boundaries, redefining success, harnessing and utilising technologies to enhance human invention, and why community building is so essential for a healthy future. Through engaging discussions, we uncover how societal structures can evolve to support innovation and risk-taking, encouraging a healthier approach to personal and professional growth.

Act In Synch is a Europe In Synch initiative and brings together leaders from across industries to confront climate change. Its mission is to inspire action by addressing the relationship with the planet and the choices made.

https://www.actinsynch.com

Guests on this podcast:
Nis Bogvod (Act In Synch/Europe In Synch)
Renato Horvath (Act In Synch/Europe In Synch)
Hans-Peter Roth (Muserk)
Martin Nedved (AIMS API)
Elena Charbila (Kid Moxie)
Claus Knuth (Bates VMLY&R Agency)
Sophie Lamprou (Impact Hub)
Tianna Amore (Black4Nature)
Vickie Amiralis (In Place Of War/Earth Sonic)
Daryl Bamonte (Archangelo Music)
Alex Maiolo (Action Group)

This 2024 edition of the Act In Synch Summit took place at the Impact Hub in Athens, Greece on 30-31 October, 2024

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Join us in Athens, Greece, where the Act in Synch Summit is fostering cross-industry collaborations and sparking discussions about climate change, sustainability, cultural impacts, and urban transformation. The summit's vibrant setting at the Impact Hub provides an ideal backdrop for exploring how music intersects and acts with advertising, urban development, tech, and global challenges. We highlight insights from influential speakers & delegates who emphasize the importance of community and collaboration in overcoming industry obstacles and forging a positive future in a post-pandemic, AI-driven world.

Artists finding their way through new technologies, freelancers navigating the complexities of the work-life balance, marketing gurus aiming to make brands more aware of the importance of human creativity upon human consumers, tech entrepreneurs pondering on how copyrights and AI might be managed from a legal perspective -  this episode sheds light on the importance of setting personal boundaries, redefining success, harnessing and utilising technologies to enhance human invention, and why community building is so essential for a healthy future. Through engaging discussions, we uncover how societal structures can evolve to support innovation and risk-taking, encouraging a healthier approach to personal and professional growth.

Act In Synch is a Europe In Synch initiative and brings together leaders from across industries to confront climate change. Its mission is to inspire action by addressing the relationship with the planet and the choices made.

https://www.actinsynch.com

Guests on this podcast:
Nis Bogvod (Act In Synch/Europe In Synch)
Renato Horvath (Act In Synch/Europe In Synch)
Hans-Peter Roth (Muserk)
Martin Nedved (AIMS API)
Elena Charbila (Kid Moxie)
Claus Knuth (Bates VMLY&R Agency)
Sophie Lamprou (Impact Hub)
Tianna Amore (Black4Nature)
Vickie Amiralis (In Place Of War/Earth Sonic)
Daryl Bamonte (Archangelo Music)
Alex Maiolo (Action Group)

This 2024 edition of the Act In Synch Summit took place at the Impact Hub in Athens, Greece on 30-31 October, 2024

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-16285445 Fri, 24 Jan 2025 09:00:00 +0100 4639 1 10 full false EP09: Jen Malone (Black & White Music) - From Reality TV To Emmy Nominee, It's Always About The Director's Vision. EP09: Jen Malone (Black & White Music) - From Reality TV To Emmy Nominee, It's Always About The Director's Vision. Welcome to episode nine of the Europe In Synch podcast.

This time we are talking with Jen Malone, founder of Black & White Music, an all-female, full-service music supervision company based in Los Angeles.

We hear about Jen's remarkable journey from a burnt-out publicist in Boston to becoming a top-tier music supervisor in Los Angeles. We discover how her strategic networking and hands-on experience in reality TV laid the foundation for her breakthrough in scripted television with shows like "Baskets" and "Atlanta." 
Jen reveals the relentless drive and collaborative spirit that have propelled her career, offering a fascinating glimpse into the mechanics behind mega-hit series like "Euphoria" and "Wednesday." 

We explore the evolving role of music supervision, how technology has made music more accessible, and the importance of educating filmmakers and producers on music costs and budgets. 

From balancing creativity with administrative tasks to the emotional highs of Emmy recognition, Jen’s story is one of gratitude and teamwork, with an unswerving aim to bring directors' visions to life with passion and creativity.

We recorded this conversation at the Hamburger Ding in during Reeperbahn Festival, Hamburg on 18.09.2024.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

Selected Projects mentioned in the episode:


If you have comments about this episode - or have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to episode nine of the Europe In Synch podcast.

This time we are talking with Jen Malone, founder of Black & White Music, an all-female, full-service music supervision company based in Los Angeles.

We hear about Jen's remarkable journey from a burnt-out publicist in Boston to becoming a top-tier music supervisor in Los Angeles. We discover how her strategic networking and hands-on experience in reality TV laid the foundation for her breakthrough in scripted television with shows like "Baskets" and "Atlanta." 
Jen reveals the relentless drive and collaborative spirit that have propelled her career, offering a fascinating glimpse into the mechanics behind mega-hit series like "Euphoria" and "Wednesday." 

We explore the evolving role of music supervision, how technology has made music more accessible, and the importance of educating filmmakers and producers on music costs and budgets. 

From balancing creativity with administrative tasks to the emotional highs of Emmy recognition, Jen’s story is one of gratitude and teamwork, with an unswerving aim to bring directors' visions to life with passion and creativity.

We recorded this conversation at the Hamburger Ding in during Reeperbahn Festival, Hamburg on 18.09.2024.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

Selected Projects mentioned in the episode:


If you have comments about this episode - or have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-15922572 Thu, 17 Oct 2024 16:00:00 +0200 2336 1 9 full false EP08: An Update On The Europe In Synch Initiative - with Markus Linde. EP08: An Update On The Europe In Synch Initiative - with Markus Linde. Welcome to the Europe In Synch podcast.

In this episode we catch up with co-Founder of the Europe In Synch initiative, Markus Linde and get an update on the status of the various projects within the platform now we are two years into the campaign.

We hear about the way the initiative aims to revolutionize the way music and audiovisual industries collaborate. Markus shares insider insights from two years of groundbreaking efforts - from innovative workshops to effective mentoring and engaging roundtables, telling us how Europe in Synch is fostering essential dialogue and collaboration across industries, particularly in smaller territories. 

We look at the evolution of the initiative, transitioning from initial excitement to a more professional, hands-on approach, all while navigating the complexities of engaging non-music events and post-COVID conference dynamics.

We learn more about the fresh initiative, Act in Synch, which aims to highlight the potential for political, cultural, and sustainable impact of music in sync deals. 

Finally, we celebrate the power of collaboration, recounting impressive success stories, such as the effortless formation of partnerships in Lisbon, and honouring the passionate individuals and institutions that make Europe in Synch a true powerhouse of innovation and professional integrity.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to the Europe In Synch podcast.

In this episode we catch up with co-Founder of the Europe In Synch initiative, Markus Linde and get an update on the status of the various projects within the platform now we are two years into the campaign.

We hear about the way the initiative aims to revolutionize the way music and audiovisual industries collaborate. Markus shares insider insights from two years of groundbreaking efforts - from innovative workshops to effective mentoring and engaging roundtables, telling us how Europe in Synch is fostering essential dialogue and collaboration across industries, particularly in smaller territories. 

We look at the evolution of the initiative, transitioning from initial excitement to a more professional, hands-on approach, all while navigating the complexities of engaging non-music events and post-COVID conference dynamics.

We learn more about the fresh initiative, Act in Synch, which aims to highlight the potential for political, cultural, and sustainable impact of music in sync deals. 

Finally, we celebrate the power of collaboration, recounting impressive success stories, such as the effortless formation of partnerships in Lisbon, and honouring the passionate individuals and institutions that make Europe in Synch a true powerhouse of innovation and professional integrity.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-15756087 Mon, 16 Sep 2024 12:00:00 +0200 1296 1 8 full false EP07: Lisa Humann (BMG Rights Management) - An Inside Approach to Creative Sync In The Streaming Era. EP07: Lisa Humann (BMG Rights Management) - An Inside Approach to Creative Sync In The Streaming Era. Welcome to Episode seven of the Europe In Synch podcast.

This time we are talking with Lisa Humann, Senior Director Creative Synch & Music Supervision at BMG Rights Management, based in Berlin.

We hear how BMG's integrated global system, which combines the roles of both publishers and labels, has created a more efficient and responsive sync team. Lisa shares insights into BMG’s impressive catalogue of over three million songs and how a global collaborative network enhances music placement opportunities.

We explore the evolving landscape of TV music sync and the transformative impact of streaming services on the German market. From budgeting and hiring composers to negotiating licenses and contracts, Lisa walks us through the creative and logistical aspects of her role. We also take a closer look at groundbreaking music placements in local German productions like Netflix's "Dark," understanding how innovative music concepts can elevate storytelling and set new industry trends.

We recorded this conversation at the BMG offices in Berlin on 14.06.2024.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to Episode seven of the Europe In Synch podcast.

This time we are talking with Lisa Humann, Senior Director Creative Synch & Music Supervision at BMG Rights Management, based in Berlin.

We hear how BMG's integrated global system, which combines the roles of both publishers and labels, has created a more efficient and responsive sync team. Lisa shares insights into BMG’s impressive catalogue of over three million songs and how a global collaborative network enhances music placement opportunities.

We explore the evolving landscape of TV music sync and the transformative impact of streaming services on the German market. From budgeting and hiring composers to negotiating licenses and contracts, Lisa walks us through the creative and logistical aspects of her role. We also take a closer look at groundbreaking music placements in local German productions like Netflix's "Dark," understanding how innovative music concepts can elevate storytelling and set new industry trends.

We recorded this conversation at the BMG offices in Berlin on 14.06.2024.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Buzzsprout-15653078 Wed, 28 Aug 2024 10:00:00 +0200 2546 1 7 full false EP06: Calum Price (Big Sync Music) - The Power Of Music To Capture Consumers & Create Cultural Impact. EP06: Calum Price (Big Sync Music) - The Power Of Music To Capture Consumers & Create Cultural Impact. Welcome to Episode six of the Europe In Synch podcast.

This time we are talking with Calum Price, Music Supervisor with world-leading agency, Big Sync Music.

In this episode we unlock a few of the secrets behind the dynamic interplay of music and branding with the help of Calum's inside perspective.

We learn the about his own significant leap from being a music coordinator to a music supervisor, and the difference in levels of creation and responsibility in organising pitches and driving campaigns. His story underlines that lucky breaks are part and parcel of career-building and gives insight into how personal connections play a defining role in music discovery,

We dive into the strategic importance of using music to capture consumer attention, the value of involving music strategists early in the creative process, and how agencies like Big Sync leverage technological tools and data analytics to match the perfect tune to a brand's unique audience, ensuring campaigns resonate on a cultural level.

We recorded this conversation during Tallinn Music Week in Estonia on 03.04.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast is available for you to follow while listening to the audio.

Find out more about our guest:

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.




Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to Episode six of the Europe In Synch podcast.

This time we are talking with Calum Price, Music Supervisor with world-leading agency, Big Sync Music.

In this episode we unlock a few of the secrets behind the dynamic interplay of music and branding with the help of Calum's inside perspective.

We learn the about his own significant leap from being a music coordinator to a music supervisor, and the difference in levels of creation and responsibility in organising pitches and driving campaigns. His story underlines that lucky breaks are part and parcel of career-building and gives insight into how personal connections play a defining role in music discovery,

We dive into the strategic importance of using music to capture consumer attention, the value of involving music strategists early in the creative process, and how agencies like Big Sync leverage technological tools and data analytics to match the perfect tune to a brand's unique audience, ensuring campaigns resonate on a cultural level.

We recorded this conversation during Tallinn Music Week in Estonia on 03.04.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast is available for you to follow while listening to the audio.

Find out more about our guest:

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.




Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-15076793 Thu, 16 May 2024 00:00:00 +0200 1962 1 6 full false EP05: Leo Niemi (Sync Sauna) - The Art Of Opportunism And The Science Of Sound. EP05: Leo Niemi (Sync Sauna) - The Art Of Opportunism And The Science Of Sound. Welcome to Episode five of the Europe In Synch podcast.

This time we are talking with Leo Niemi, an independent music supervisor and founder of indie music supervision platform, Sync Sauna, based in Helsinki, Finland.

In this episode, Leo takes us behind the scenes of forging a business in the nuanced Nordic world of music supervision. He talks openly about the challenges he faced while founding his own enterprise as well as the triumphs of crafting successful campaigns for Finnish powerhouse brands such as Finnair and Marimekko. He highlights the importance of persistence and the art of being opportunistic as being essential to becoming successful.

Leo offers insight into understanding the international reach of Finnish music and the pivotal role his Guild membership plays in amplifying his career. He reminds us that being  resilient is key as well as needing to have a deep and genuine love of music and music curation.

We recorded this conversation during Tallinn Music Week in Estonia on 03.04.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast available for you to follow while listening to the audio.

Find out more about our guest:

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to Episode five of the Europe In Synch podcast.

This time we are talking with Leo Niemi, an independent music supervisor and founder of indie music supervision platform, Sync Sauna, based in Helsinki, Finland.

In this episode, Leo takes us behind the scenes of forging a business in the nuanced Nordic world of music supervision. He talks openly about the challenges he faced while founding his own enterprise as well as the triumphs of crafting successful campaigns for Finnish powerhouse brands such as Finnair and Marimekko. He highlights the importance of persistence and the art of being opportunistic as being essential to becoming successful.

Leo offers insight into understanding the international reach of Finnish music and the pivotal role his Guild membership plays in amplifying his career. He reminds us that being  resilient is key as well as needing to have a deep and genuine love of music and music curation.

We recorded this conversation during Tallinn Music Week in Estonia on 03.04.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast available for you to follow while listening to the audio.

Find out more about our guest:

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-14960957 Mon, 29 Apr 2024 08:00:00 +0200 2255 1 5 full false EP04: Emeline Marabelle (Bellemeute Agency & Les Arcs Film Festival) - The Importance of Human Connection. EP04: Emeline Marabelle (Bellemeute Agency & Les Arcs Film Festival) - The Importance of Human Connection. Welcome to Episode four of the Europe In Synch podcast.

This time we are talking with Emeline Marabelle, founder of Bellemeute Music Agency and program manager of the B2B Music Village at Les Arcs Film Festival. 

We step into Emeline's world as she reveals how vital networking events can be for music pros and composers and that, at its core, the sync business is all about being human. We talk through the process of pitching to music supervisors, emphasizing the power of an artist's profile – remembering the importance of radio play, media exposure, and  live gigs. She tells about the candid realities of track selection and how strong professional relationships can turn the tide in favour of a song making it to the final edit of a film or tv campaign. Emeline also imparts her vision of the future trends in music supervision. She tackles the expectations surrounding licensing fees and advises on cultivating an international presence for artists aiming to hit the sync jackpot. 
This is an enlightening episode, covering the complexities of music licensing deals and the emotional journey that accompanies the rollercoaster ride of a successful music pitch.

We recorded this conversation at De Oosterpoort during Eurosonic Noorderslag conference in Groningen on 18.01.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast available for you to follow while listening to the audio.

Find out more about our guest:

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to Episode four of the Europe In Synch podcast.

This time we are talking with Emeline Marabelle, founder of Bellemeute Music Agency and program manager of the B2B Music Village at Les Arcs Film Festival. 

We step into Emeline's world as she reveals how vital networking events can be for music pros and composers and that, at its core, the sync business is all about being human. We talk through the process of pitching to music supervisors, emphasizing the power of an artist's profile – remembering the importance of radio play, media exposure, and  live gigs. She tells about the candid realities of track selection and how strong professional relationships can turn the tide in favour of a song making it to the final edit of a film or tv campaign. Emeline also imparts her vision of the future trends in music supervision. She tackles the expectations surrounding licensing fees and advises on cultivating an international presence for artists aiming to hit the sync jackpot. 
This is an enlightening episode, covering the complexities of music licensing deals and the emotional journey that accompanies the rollercoaster ride of a successful music pitch.

We recorded this conversation at De Oosterpoort during Eurosonic Noorderslag conference in Groningen on 18.01.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast available for you to follow while listening to the audio.

Find out more about our guest:

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-14785505 Thu, 28 Mar 2024 12:00:00 +0100 2227 1 4 full false EP03: Seppl Kretz (Magma Music Agency) - The Alchemy of Sound in Advertising. EP03: Seppl Kretz (Magma Music Agency) - The Alchemy of Sound in Advertising. Welcome to Episode three of the Europe In Synch podcast.

This time we are talking with Seppl Kretz of Magma Music Agency.

Magma Music Agency is an award-winning international music agency based in Amsterdam. 
Musicians at heart, Magma works with creative agencies, directors and brands to amplify the impact of their clients vision through the primal force of music and sound, creating soundscapes to strengthen visual ideas, films and art projects.

Join Seppl Kretz, the mastermind behind Magma, as he unveils the world of music advertising. Discover the highs of successful branding, like Heineken's iconic sonic identity, and the challenges of rejection. Seppl shares the gritty reality of staying afloat in a competitive industry, shedding light on the balance between artistry and commerce. Explore the nuances of composing for ads, debunking industry myths, and the global dynamics of local markets. Learn about the time pressures and collaborative efforts shaping advertising music, along with insights on forging a fulfilling career path. Tune in for an insider's perspective on the captivating intersection of music and branding.

We recorded this conversation at De Oosterpoort during Eurosonic Noorderslag conference in Groningen on 19.01.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast available for you to follow while listening to the audio.

Find out more about our guest:

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

MORE INFO:

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to Episode three of the Europe In Synch podcast.

This time we are talking with Seppl Kretz of Magma Music Agency.

Magma Music Agency is an award-winning international music agency based in Amsterdam. 
Musicians at heart, Magma works with creative agencies, directors and brands to amplify the impact of their clients vision through the primal force of music and sound, creating soundscapes to strengthen visual ideas, films and art projects.

Join Seppl Kretz, the mastermind behind Magma, as he unveils the world of music advertising. Discover the highs of successful branding, like Heineken's iconic sonic identity, and the challenges of rejection. Seppl shares the gritty reality of staying afloat in a competitive industry, shedding light on the balance between artistry and commerce. Explore the nuances of composing for ads, debunking industry myths, and the global dynamics of local markets. Learn about the time pressures and collaborative efforts shaping advertising music, along with insights on forging a fulfilling career path. Tune in for an insider's perspective on the captivating intersection of music and branding.

We recorded this conversation at De Oosterpoort during Eurosonic Noorderslag conference in Groningen on 19.01.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast available for you to follow while listening to the audio.

Find out more about our guest:

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

MORE INFO:

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-14497182 Mon, 19 Feb 2024 09:00:00 +0100 2750 1 3 full false EP02: Simon Heeger (2WEI Music) - Composer, Company, & Brand. EP02: Simon Heeger (2WEI Music) - Composer, Company, & Brand. Welcome to Episode two of the Europe In Synch podcast.

I'm Paul Cheetham and today I'll be talking with Simon Heeger of Hamburg-based, 2WEI Music.

2WEI is a composer team founded by two award-winning composers Christian Vorländer and Simon Heeger. Best known for their award-winning Epic Trailer Music, 2WEI has over 100 Million streams to their name, including cinematic cover songs of Britney Spears’ “Toxic” and Destiny Child’s “Survivor”.  2WEI’s music has been featured in big-budget trailers and cinematics for Wonder Woman, Tomb Raider, League of Legends, Assassin’s Creed, Mortal Engines, Mad Max, and more.
In 2018, Simon and Christian were awarded with a Golden Lion in Cannes for best composition.

We recorded this conversation at the Karostar Musikhaus during Reeperbahn Festival in Hamburg on 22.09.2022.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to Episode two of the Europe In Synch podcast.

I'm Paul Cheetham and today I'll be talking with Simon Heeger of Hamburg-based, 2WEI Music.

2WEI is a composer team founded by two award-winning composers Christian Vorländer and Simon Heeger. Best known for their award-winning Epic Trailer Music, 2WEI has over 100 Million streams to their name, including cinematic cover songs of Britney Spears’ “Toxic” and Destiny Child’s “Survivor”.  2WEI’s music has been featured in big-budget trailers and cinematics for Wonder Woman, Tomb Raider, League of Legends, Assassin’s Creed, Mortal Engines, Mad Max, and more.
In 2018, Simon and Christian were awarded with a Golden Lion in Cannes for best composition.

We recorded this conversation at the Karostar Musikhaus during Reeperbahn Festival in Hamburg on 22.09.2022.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-11514567 Mon, 17 Oct 2022 16:00:00 +0200 2456 1 2 full false EP01: An Introduction To The Europe In Synch Initiative. EP01: An Introduction To The Europe In Synch Initiative. Welcome to the Europe In Synch podcast.

I'm Paul Cheetham and today I'll be introducing you to the Europe In Synch initiative by talking to some of the key people involved in the project.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is truly a cross-border collaboration. 

The goals are to bring together young professionals from the music sector with decision-makers from film and advertising to provide a real-life, hands-on, learning experience, as well as promoting European music in the complex field of synchronization. This is achieved through various forms of communication, knowledge-building and networking via focused mentoring and peer training sessions.

We're going to kick-off our regular podcast series by introducing you to some of the people involved who can let us know a bit more about how the project started and what it is aiming to achieve over the initial four-year span of the initiative. 

So, I'm joined at the table by co-founders, Markus Linde and Nis Bøgvad; music in games expert, Nikolina Finska; and the man in charge of communications, Hannes Tschürtz.

We recorded these conversations around a big table in Hamburg on 12.08.2022.
We hope you enjoy the episode and thank you for listening!

Find out more about our guests:

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Welcome to the Europe In Synch podcast.

I'm Paul Cheetham and today I'll be introducing you to the Europe In Synch initiative by talking to some of the key people involved in the project.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is truly a cross-border collaboration. 

The goals are to bring together young professionals from the music sector with decision-makers from film and advertising to provide a real-life, hands-on, learning experience, as well as promoting European music in the complex field of synchronization. This is achieved through various forms of communication, knowledge-building and networking via focused mentoring and peer training sessions.

We're going to kick-off our regular podcast series by introducing you to some of the people involved who can let us know a bit more about how the project started and what it is aiming to achieve over the initial four-year span of the initiative. 

So, I'm joined at the table by co-founders, Markus Linde and Nis Bøgvad; music in games expert, Nikolina Finska; and the man in charge of communications, Hannes Tschürtz.

We recorded these conversations around a big table in Hamburg on 12.08.2022.
We hope you enjoy the episode and thank you for listening!

Find out more about our guests:

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.


Follow Europe In Synch:

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Commission.

This podcast is a SuperSwell production.

]]> Europe In Synch Buzzsprout-11336477 Sat, 17 Sep 2022 21:00:00 +0200 2141 1 1 full false