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  <title>The Business Diaries with Ashlie</title>

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  <description><![CDATA[<p>Welcome to The Business Diaries with Ashlie your behind-the-scenes pass into what it really takes to grow a successful service-based business.</p><p><br></p><p>I’m Ashlie, business coach, sales strategist, NLP coach, and marketing agency owner, and each week I’m sharing the lessons, strategies, mistakes, and breakthroughs that help freelancers and agency owners scale to £15k–£20k months.</p><p><br></p><p>From sales and marketing to mindset, client growth, pricing, and scaling, we cover the real conversations most people aren’t having.</p><p><br></p><p>This is for service providers who want to stop winging it, build a profitable business, and grow with strategy, not burnout.</p><p><br></p><p>Think of this as your business mentor in podcast form.</p>]]></description>
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    <itunes:title>The Power of No: How to Say No When Things Don&#39;t Feel Right in Business</itunes:title>
    <title>The Power of No: How to Say No When Things Don&#39;t Feel Right in Business</title>
    <itunes:summary><![CDATA[In this episode of The Business Diaries, Ashlie gets honest about one of the hardest skills in business knowing when to say no, and actually doing it. Because here's the truth: saying yes to the wrong things isn't playing it safe. It's playing it small. Ashlie shares the real story behind a recent business decision that didn't feel aligned and why she said yes anyway. She unpacks the fear that sits behind those misaligned yeses, why service-based business owners and coaches are particularly s...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of The Business Diaries, Ashlie gets honest about one of the hardest skills in business knowing when to say no, and actually doing it.</p><p>Because here&apos;s the truth: saying yes to the wrong things isn&apos;t playing it safe. It&apos;s playing it small.</p><p>Ashlie shares the real story behind a recent business decision that didn&apos;t feel aligned and why she said yes anyway. She unpacks the fear that sits behind those misaligned yeses, why service-based business owners and coaches are particularly susceptible to it, and what it actually costs you when you keep overriding your own gut.</p><p>This episode will make you think differently about every opportunity that lands in your inbox and give you permission to trust yourself more than you trust the fear.</p><p><b>In this episode:</b></p><ul><li>Why saying yes to the wrong things is a safety net in disguise</li><li>How to recognise a misaligned opportunity before you commit</li><li>The real cost of ignoring your gut in business</li><li>What saying no actually opens up for you</li></ul><p><em>The 1% difference isn&apos;t always about doing more. Sometimes it&apos;s about doing less of the wrong things.</em></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of The Business Diaries, Ashlie gets honest about one of the hardest skills in business knowing when to say no, and actually doing it.</p><p>Because here&apos;s the truth: saying yes to the wrong things isn&apos;t playing it safe. It&apos;s playing it small.</p><p>Ashlie shares the real story behind a recent business decision that didn&apos;t feel aligned and why she said yes anyway. She unpacks the fear that sits behind those misaligned yeses, why service-based business owners and coaches are particularly susceptible to it, and what it actually costs you when you keep overriding your own gut.</p><p>This episode will make you think differently about every opportunity that lands in your inbox and give you permission to trust yourself more than you trust the fear.</p><p><b>In this episode:</b></p><ul><li>Why saying yes to the wrong things is a safety net in disguise</li><li>How to recognise a misaligned opportunity before you commit</li><li>The real cost of ignoring your gut in business</li><li>What saying no actually opens up for you</li></ul><p><em>The 1% difference isn&apos;t always about doing more. Sometimes it&apos;s about doing less of the wrong things.</em></p>]]></content:encoded>
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    <pubDate>Sun, 28 Jun 2026 14:00:00 +0100</pubDate>
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