Event Marketing: Redefined

EP 197 | Can One Event Change a Company's Trajectory?

Wed, 14 Oct 2026 10:00:00 -0400

Vendoroo went into its biggest industry event this year needing to reverse a real downward trend in momentum. Pablo Gonzalez breaks down the “lightning strike” strategy they built around it.

What we get into:

✅ The “lightning strike” framework: one narrative, one attendee realization, and every touchpoint built around it

✅ How a unified event narrative can shape messaging, booth design, and the attendee experience

✅ Why performing well on the show floor isn’t the same as earning real credibility with leadership

Pablo Gonzalez, Chief Evangelist at Vendoroo, joins Matt Kleinrock to explore what changes when an event has to do more than perform well on the show floor. At Vendoroo’s biggest industry show this April, the focus wasn’t simply on showing up with a bigger presence. Pablo walks through how a single, deliberate narrative can connect messaging, booth design, and the attendee experience around one idea people actually remember.

If your biggest event is currently a line item instead of a strategic bet, this conversation might change how you approach it.

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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Company: https://rockwayexhibits.com/

🚨 Register for the show: https://eventmarketingredefined.com

EP 196 | Your Event ROI Is a Sales Problem

Wed, 23 Sep 2026 11:00:00 -0400

Event ROI keeps getting blamed on the event team, but the real breakdown often starts once leads land in sales' hands. This episode traces exactly where that handoff falls apart, and who should actually own it.

What we get into:

✅ The sales handoff moment where most event pipeline quietly dies

✅ Burnout as a structural failure, not a personal one

✅ A one-line test for whether your team is actually ready to exhibit

Event marketers are asked to prove revenue impact from programs they don't fully control, and this episode goes straight at that tension. Matt is joined by Annalee Addesso (Global Experiential Marketing Manager at Caterpillar) and Erin Lease Hall (Director, Event Strategy and Experience at DrFirst).

Erin's take is blunt: marketing can hand over the numbers, but if sales doesn't track or follow up on the leads, "our hands are tied." Annalee adds the leadership layer, describing executives who love events but keep asking teams to do "less with more."

Together they dig into what it actually takes to turn event ROI into a shared business metric instead of a line item event teams defend alone.

If your post-event debriefs keep landing on the event team, this episode makes the case for asking a different question first.

EP 195 | Running Global Events with a Small Team and Bigger Expectations

Wed, 09 Sep 2026 10:00:00 -0400

Your CMO wants strategy. Your trade show is in three weeks. Your team just lost a headcount. Sound familiar?

Ashley Keating runs the entire events and field marketing function at CallMiner: trade shows across the US, Canada, UK, and now Central Europe after a 2025 acquisition, plus webinars, field accelerators, and a newly expanded multi-city customer conference.

All of it with a team of three.

In this episode, she gets specific about the tension most senior event marketers live in daily: expected to think at the CMO level, but still deep in execution. She and Matt talk about how that reality shapes everything—who you hire, how you measure success, and how you keep your seat at the table when budgets are scrutinized.

Learn:

✅ What "agile" actually means when hiring for a lean events team and why traditional event experience can work against you

✅ The field accelerator model: how Ashley uses intimate, targeted micro-events to move key accounts and protect her budget

✅ Why strict pre- and post-event process is the only thing standing between your program and a budget cut

Stop running events. Start running outcomes.

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Connect with Ashley Keating
LinkedIn: https://www.linkedin.com/in/akeating7/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 194 | The One Line That Turns Order-Takers Into Advisors

Wed, 26 Aug 2026 09:00:00 -0400

Most event marketers know when a stakeholder's direction is off. Few have the line that turns that instinct into influence.

In this episode:

✅ The strategy session Felicia interrupted to ask one question, and how it reshaped the entire agenda

✅ A hard number versus a changed conversation, and why she'll defend the second one to a room full of CFOs

✅ Her exact sentence for challenging stakeholder direction without starting a fight

Felicia Kaban, Director of Event Experience & Production at Kenvue, spent years going along with stakeholder direction even when her instincts said no. That changed once she started asking a harder question in planning meetings: what are we actually trying to change?

She tells Matt about the leadership strategy session that forced that shift, why she measures event ROI in decision speed instead of dashboard metrics, and the specific line she now hands to event professionals who want to move from stakeholder alignment as a checkbox to stakeholder alignment as a strategy.

Tune in if your next planning meeting needs fewer order-takers and more advisors.

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Connect with Felicia Kaban
LinkedIn: https://www.linkedin.com/in/feliciakaban/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://eventmarketingredefined.com

EP 193 | Your Event Isn't the Problem. Leadership Is.

Wed, 19 Aug 2026 09:00:00 -0400

Your event wasn't the problem.

Ask any event marketer to be honest, and they'll tell you exactly how they'd build a stronger show if they had the budget, the runway, and the right people in the room saying yes at the right time.

But shrinking resources, last minute executive pivots, and stakeholders who show up late with big opinions are quietly wrecking programs that were never broken to begin with.

This conversation echoes what senior leaders spent two days saying out loud at Event Marketing Congress 2026.

In this episode, Matt Kleinrock and Coty Adams get honest about:

✅ Why leadership keeps chasing the shiny object instead of sticking to a plan

✅ The sales and marketing gap nobody wants to name out loud

✅ Who actually owns event decisions and why the answer is usually nobody

It's the conversation event marketers wish they could have with their own leadership team.

Tune in live August 5 at 1 PM ET. Bring your own war stories, we're reading comments live.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 192 | Stop Measuring Customer Events Like Lead Gen

Wed, 05 Aug 2026 10:00:00 -0400

Customer events are not prospecting campaigns, so measuring them by leads alone misses their real business impact. The better questions are whether customers become more loyal, engage more deeply, and strengthen their relationship with your brand.

Inside this episode:

✅ The customer-event metrics that reveal more than attendance and satisfaction scores

✅ How attendee-versus-nonattendee comparisons can uncover revenue, retention, and participation trends

✅ Why host books, peer interaction, and voice-of-customer sessions lead to more meaningful connections

Ashley Claborn (Senior Manager, Events & Incentives at Lennox Residential HVAC) joins Matt to explain how customer feedback, attendee data, and thoughtful interactions can reveal an event’s influence on loyalty, retention, and business growth.

From comparing attendees with similar non-attendees to preparing internal teams with meaningful customer insights, this conversation offers a smarter way to define success.

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Connect with Ashley Claborn
LinkedIn: https://www.linkedin.com/in/ashleyclaborn/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 191 | Stop Asking For More Budget. Start Asking For This.

Wed, 29 Jul 2026 11:00:00 -0400

Your VP asks why events deserve more budget next year. You could defend every line item. Or ask for something else entirely.

Matt says fighting for more money is usually the wrong fight. Alignment first, results second, budget third. That reframe is what separates event marketers who get taken seriously from the ones stuck justifying their existence every cycle.

Part 2 of our summer Q&A series covers what event marketers actually lose sleep over: booth psychology, credibility with leadership, and which KPIs are real versus which just look good in a slide deck.

Still poolside. Still surprisingly tactical.

✅ What Matt actually watches on a show floor once the booth design stops holding his attention

✅ Why leading metrics tell you the story while you're still in it, lagging metrics only tell you the ending

✅ The one detail from post-show debriefs most teams skip: pairing the numbers with what sales actually felt in the room

Oh, and the hot dog versus hamburger debate. Some things matter as much as pipeline.

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Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 190 | Your Booth Is Only as Good as Your People

Wed, 15 Jul 2026 09:00:00 -0400

What's the point of a stunning trade show booth if nobody inside it knows why they're there?

Casey Smalley, Director of Global Events at Avetta, joins Matt Kleinrock to make the case that the smartest line in your event budget isn't the build. It's the briefing.

In this episode:

✅ Why treating booth staffing as a "scheduling exercise" quietly costs you pipeline, not just optics

✅ The one trait that separates a floor-ready team member from a liability (it has nothing to do with product knowledge)

✅ Inside a secret shopper program that graded booth staff posture with photos and why it worked

Most event teams obsess over booth design, tech, and swag, then leave staffing decisions to the final 48 hours, if they think about them at all. Casey brings 20 years in event marketing to explain why that gap is more expensive than most marketers realize.

She and Matt swap stories from the floor: a secret shopper program that once graded booth staff on posture, and the beautifully built booth with nobody working it.

What surfaces is something every senior marketer already suspects but rarely says out loud. Attendees forget the screens. They remember the humans.

Tune in to find out what actually separates a booth that converts from one that just looks good.

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Connect with Casey Smalley
LinkedIn: https://www.linkedin.com/in/caseywalkersmalley/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 189 | Safe Doesn’t Sell: Why Smart Event Marketers Create Demand

Wed, 01 Jul 2026 09:00:00 -0400

Too many events still rely on the same booths, the same activations, and the same “safe” playbook. The result: experiences people walk past, forget, or never meaningfully engage with in the first place.

Ashley Nuske, Director of Field & Event Marketing at Goldcast (now Cvent), joins Matt Kleinrock for a candid conversation about what’s broken in event marketing today and why safe strategies rarely produce standout results.

Ashley shares how she approaches audience-first event design, builds experiences around business outcomes instead of assumptions, and pushes teams beyond repetitive execution. The episode explores everything from creative field event concepts to executive buy-in, experiential trends, and why immersive experiences matter even more in an AI-saturated world.

Learn:

✅ What stale event execution actually looks like in today’s market

✅ How thoughtful personalization creates stronger audience connection and recall

✅ Why event marketers need market awareness, not just internal opinions, to innovate

Tune in for a practical conversation on how modern event marketers can create experiences people actually remember and results leadership can actually measure.

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Connect with Ashley Nuske
LinkedIn: https://www.linkedin.com/in/ashleynuske-expmarketing/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 188 | Are You Summer-Busy or Fall-Ready?

Wed, 24 Jun 2026 09:00:00 -0400

Are you heading into fall events the same way you did last year? Same booth, same playbook, same hope that something sticks?

Most event marketers aren't lazy. They're just busy. And busy has a way of turning strategy into autopilot. That gap between teams who show up and teams who show up READY starts forming right now, in summer.

As part of The Summer Circuit, we're dropping a special compilation episode where host Matt Kleinrock shares the unfiltered advice he'd give any event marketer preparing for the back half of the year.

(Yes, Matt filmed this from a kiddie pool. The advice is still dead serious.)

Here's what you'll walk away with:

✅ Why chasing a perfect ROI calculation before you have any measurement at all is the fastest way to measure nothing

✅ How a real event theme works and what it has to be rooted in to actually move through your entire execution

✅ When to stop order-taking from internal stakeholders and start asking the questions that get to the why

Fall is coming faster than most strategies are ready for. Give this one a listen.

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Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 187 | Signals vs. Metrics: What Actually Tells You Your Event Is Working

Wed, 17 Jun 2026 09:00:00 -0400

Your booth traffic looked good. Badge scans were high. Leadership wants ROI numbers. But none of that fully explains whether your event actually moved deals forward.

In this episode, Matt talks with Cynthia Montalvo (Regional Field Marketing Manager at Steno) about the growing gap between event metrics and actual event influence.

Cynthia, an event strategist known for pushing teams beyond surface-level reporting, explains why signals like stakeholder expansion, deeper conversations, follow-up meetings, and peer validation can tell a far richer story than lead volume alone.

Together, they explore how event teams can become more intentional about designing experiences that create momentum across the customer journey—especially in complex B2B sales environments.

Learn:

✅ Why conversation quality often matters more than booth traffic

✅ The signals that reveal trust, deal acceleration, and buying intent

✅ How to design events around influence instead of activity metrics

Listen in for a practical conversation on how modern event teams can better understand what’s really happening at their events and how to prove the value of it.

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Connect with Cynthia Montalvo
LinkedIn: https://www.linkedin.com/in/cynthia-montalvo/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 186 | If Your Trade Shows Aren’t Driving Pipeline, What Are They Doing?

Wed, 03 Jun 2026 09:00:00 -0400

Most event teams are still measuring trade shows by booth traffic, badge scans, and “good vibes.”

But when budgets tighten and leadership wants answers, those metrics stop meaning much.

Bethany Gustafson leads events at ACTIVE Network, where her team manages everything from small pop-up trade shows to large-scale flagship exhibits across multiple markets and products.

In this episode, she joins Matt Kleinrock to break down what it actually takes to run a high-volume event program strategically—not just operationally. They get into the pressure event marketers face to prove impact, why clean attribution is harder than executives think, and how strong teams build scorecards, feedback loops, and sales alignment around real business outcomes.

Learn:

✅ How Bethany structures Tier 1, Tier 2, and Tier 3 event strategies across 75–100 shows a year

✅ The leading indicators she watches before ROI is fully visible months later

✅ Why operational systems and sales alignment matter more than flashy booths

If you’re being asked to prove the value of your trade shows while managing more events with fewer resources, this episode will probably feel very familiar.

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Connect with Bethany Gustafson
LinkedIn: https://www.linkedin.com/in/bethany-gustafson/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 185 | Most Booths Are Designed for the Wrong View

Wed, 20 May 2026 09:00:00 -0400

Most trade show booths are still being designed for the render. Not the person walking a crowded aisle deciding in seconds whether your booth is worth their attention.

Recorded live from EXHIBITORLIVE 2026, Matt Kleinrock and Coty Adams break down what they’re noticing on the show floor right now: bigger structures, tighter aisles, shorter attention spans, and event teams trying to balance nonstop execution with pressure to deliver better ROI.

✅ Why some of the “best-looking” booths still fail to pull people in

✅ How immersive, eye-level design impacts dwell time and engagement

✅ What burnout is doing to strategy, creativity, and event performance

This episode goes beyond booth aesthetics. Matt and Coty dig into why many exhibits are blending into the noise, why themed experiences tend to stick with attendees longer, and why connection still matters more than spectacle. They also talk openly about the reality many event marketers are facing right now: running at full speed while still being expected to think strategically, innovate constantly, and prove results.

If your team is trying to create more meaningful event experiences without burning out in the process, this conversation will probably feel very familiar.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 184 | Everyone Wants Better Event ROI. Few Teams Are Set Up for It.

Wed, 06 May 2026 08:00:00 -0400

Everyone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution.

In this episode, Matt and Coty break down their EXHIBITORLIVE experience as a live case study in what it looks like when an event is planned more intentionally from end to end.

From pre-show planning and alignment to on-site engagement and post-event momentum, they walk through how thinking about events as a full campaign—not just a moment—can change outcomes.

They also share key takeaways from the “State of the Race” poll, revealing what event marketers are trying to achieve right now, what is getting in the way, and why the gap between strategic expectations and day-to-day execution keeps holding teams back.

You’ll learn:

✅ How to approach events as a full campaign (pre, during, and post), not just a booth experience

✅ Where creativity and scrappiness actually show up and how to use them to drive engagement

✅ What 150+ event marketers are focused on right now, and what’s slowing them down

This is a practical conversation for marketers who want to create stronger event outcomes without pretending they operate in perfect conditions.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 183 | Bespoke Events: How to Build VIP Experiences That Actually Move Deals Forward

Wed, 15 Apr 2026 09:00:00 -0400

A great dinner or VIP experience means nothing if it doesn’t lead to a meaningful conversation.

In this episode, Stephanie Hunicke (Director of Global Marketing Events at Aderant) breaks down how to design bespoke events that prioritize relationships and real business outcomes from the start.

You’ll learn:

✅ Why depth beats scale when it comes to executive events

✅ How to align purpose, people, and experience to drive real outcomes

✅ What most teams get wrong about VIP dinners, roadshows, and exec forums

As more teams invest in smaller, high-touch events, the question isn’t whether to do them, it’s how to do them well.

Stephanie shares a clear, practical framework for building bespoke experiences that are intentional, audience-first, and tied to real business goals. From defining purpose upfront to shaping the full attendee journey, she explains how these events can strengthen relationships, create meaningful conversations, and move deals forward.

With over 25 years of experience leading global event programs, her perspective is grounded in what actually works in the field, not just in theory.

If you’re rethinking your event strategy, this is a must-listen for making your smaller events matter more.

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Connect with Stephanie Hunicke
LinkedIn: https://www.linkedin.com/in/stephhunicke/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 182 | Why Your Trade Show Booth Isn’t Working — And How to Fix It (Guest Appearance on Behind the Experience Podcast)

Wed, 08 Apr 2026 08:00:00 -0400

Most trade show booths fail for one simple reason: they’re built to be seen, not experienced. In this conversation, Matt breaks down why the old playbook no longer works and what actually drives pipeline today.

Learn:

✅ Why “show up and pitch” is killing engagement and what to replace it with

✅ How pre-show and post-show strategy often matter more than the booth itself

✅ What it really takes to turn events from a cost center into a revenue driver

In this guest appearance on the Behind the Experience Podcast, Matt Kleinrock joins Francisco Opazo of Eventify to unpack the shift happening across trade shows and B2B events.

The conversation goes beyond booth design and into strategy -- covering audience intent, experience design, and how today’s attendees engage on the show floor.

From aligning sales and marketing to rethinking how events influence the full customer journey, this episode challenges the way most teams approach events today and what needs to change moving forward.

If you want your events to actually drive pipeline, not just check a box, start here.

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Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 181 | RFPs for Event Agencies: How to Ask Better Questions and Choose Better Partners

Wed, 01 Apr 2026 09:00:00 -0400

How do you know if the event agency you hired is actually a strategic partner? Or just a middleman?

Choosing the right agency partner can shape the success of an entire event program, yet many teams still rely on RFP processes that miss what truly matters.

In this episode, Matt Kleinrock sits down with event strategist and fractional Head of Events Gianna Gaudini to unpack how organizations should rethink agency selection from the start. Together, they explore how event leaders can run smarter RFPs, ask better questions, and evaluate agencies based on strategic value rather than surface-level proposals.

You’ll learn:

✅ Why many RFP processes fail to reveal whether an agency can truly be a strategic partner

✅ What questions event leaders should ask agencies to uncover real capabilities and alignment

✅ Red flags that signal when an agency relationship may create more friction than value

With experience spanning Google, AWS, and Airtable, Gianna brings a unique perspective from both brand-side and agency-side roles.

Tune in to rethink how you choose agency partners and how better questions can lead to better event outcomes.

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Connect with Gianna Gaudini
LinkedIn: https://www.linkedin.com/in/giannagaudini/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 180 | Micro-Events as Closers: The Playbook Behind 15,000% ROI

Wed, 18 Mar 2026 08:00:00 -0400

Most event programs are built around visibility: booths, sponsorships, brand presence

For years, that approach was considered the safest way to drive pipeline. But what if the deals you care about aren’t won on crowded show floors? And your highest-value buyers respond to something far more intentional?

In this episode, Matt sits down with Bronwen Gregg, who leads event strategy from inside sales enablement, not marketing. After seeing diminishing returns from large trade shows, her team shifted toward curated micro-events designed specifically for executive decision-makers.

The result: hosted experiences functioning as late-stage deal accelerators, with activations reporting ROI in the five-figure percentage range.

Instead of treating events as lead generation tools, they built a program where each experience has a defined role in the buyer journey and micro-events are engineered to close.

Here’s a look inside the playbook:

✅ Why micro-events outperform large trade shows for executive audiences

✅ How to design experiences that move deals forward instead of just starting conversations

✅ What changes when events are owned by revenue leadership, not just marketing

If your events create activity but not outcomes, this conversation offers a blueprint for turning intimate, high-signal experiences into real business results.

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Connect with Bronwen Gregg
LinkedIn: https://www.linkedin.com/in/bronwengregg/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 179 | Why Most Event Strategies Never Make It to Revenue

Wed, 04 Mar 2026 08:00:00 -0500

Most event teams are doing everything they’re supposed to do: booking the booth, training staff, showing up with the right materials.

And yet, the results rarely match the effort.

The issue usually isn’t poor execution. It’s that the event was never designed to drive revenue in the first place.

In this episode, Matt and Coty break down the thinking behind the session they’ll be bringing to EXHIBITORLIVE 2026… and why so many event strategies stall long before pipeline is even possible.

Instead of tactics or checklists, this conversation focuses on the decisions that shape everything downstream:

✅ Why events fail when emotional outcomes, strategic intent, and revenue goals aren’t aligned

✅ What actually needs to be true before a show starts and after it ends for revenue to follow

✅ How to treat events as a revenue accelerator within your go-to-market strategy, not a standalone moment

This is a zoomed-out, strategic look at what separates busy event teams from effective ones, and why most execution never gets the chance to work.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 178 | How a 10×10 Booth Booked 116 Meetings (And Why Pre-Show Is Everything)

Wed, 18 Feb 2026 08:00:00 -0500

The event didn’t start on the show floor.

By the time Accelevents showed up with a 10×10 booth, much of the pre-show groundwork was already in motion—accounts targeted, meetings scheduled, and conversations planned. The result? 116 meetings driven by intentional strategy, not booth size or blind hope for foot traffic.

In this live conversation, Matt is joined by Jonathan Kazarian, CEO of Accelevents, and Michael Burns, CRO, to walk through a real case study.

They’ll break down the pre-show strategy behind that outcome:

✅ Why booth size had nothing to do with meeting volume

✅ How targeted outreach and community plays drove qualified conversations

✅ What changes when sales and marketing co-own pre-show strategy

✅ How pre-booked meetings should influence booth design and on-site experience

If you want your next event to work BEFORE you arrive and not after, this episode will show you how to rethink your approach.

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Connect with Jonathan Kazarian
LinkedIn: https://www.linkedin.com/in/jkazarian/

Connect with Michael Burns
LinkedIn: https://www.linkedin.com/in/michael-burns-0208/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 177 | Inside Lenovo’s Event Strategy: Partnerships, Scale, and Standing Out

Wed, 04 Feb 2026 08:00:00 -0500

Have you ever looked at a big brand’s event partnerships and wondered what actually makes them work... beyond the logos and budgets?

In this episode, Matt is joined again by Jon Wolff and Mandy Glenwright to take you inside how Lenovo thinks about event strategy through the lenses of partnerships, scale, and standing out in crowded environments.

Hear them unpack:

✅ Why most partnerships default to logo placement and what differentiates the ones that feel genuinely collaborative

✅ How Lenovo approaches partner-led events as long-term strategic levers, not one-off collaborations

✅ How large-scale activations (including sponsorships like FIFA) are evaluated for relevance not just reach

If you’ve wondered how big brands avoid becoming bloated, unfocused, or overly tactical with events, this episode offers a grounded, inside look at what intentional event strategy really looks like in practice.

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Connect with Jon Wolff
LinkedIn: https://www.linkedin.com/in/jondwolff/

Connect with Mandy Glenwright
LinkedIn: https://www.linkedin.com/in/mandy-glenwright/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 176 | Integrating Events Into Sales & Marketing Without Treating Them as One-Offs

Wed, 21 Jan 2026 07:00:00 -0500

Events are one of the few channels where sales and marketing can show up together, face-to-face, and create real trust.

And yet, many event programs are still planned and measured like isolated moments. So it’s no surprise they struggle to earn long-term credibility.

In our first live episode of 2026, Matt sits down with MacKenzie Grant (Senior Director of Marketing, Experiences at Enverus) to unpack what changes when events are designed as part of a broader go-to-market strategy—one that supports the full buyer journey, aligns teams, and connects creativity directly to business outcomes.

Rather than focusing on aesthetics or one-off wins, the conversation explores:

✅ How event programs gain momentum when they’re integrated across sales, marketing, and customer teams

✅ Why creativity thrives when accountability is shared, not imposed

✅ Where AI actually helps event teams extend impact (without stripping away trust or human connection)

This isn’t about adding more to your plate. It’s about finally making sense of how events fit into the work you’re already doing.

Join us live to rethink how events support growth—before the next show gets planned the same way as the last one.

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Connect with MacKenzie Grant
LinkedIn: https://www.linkedin.com/in/mackenziemgrant/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 175 | How to Turn Complex Products into Tangible Event Experiences

Wed, 07 Jan 2026 08:00:00 -0500

Some products are easy to show on a show floor. AI isn’t one of them.

When your product is abstract, powerful, and sometimes intimidating, the challenge isn’t just explaining what it does—it’s helping people feel why it matters. That’s where this conversation goes.

In this episode, Matt sits down with Chelsea Sparrow, Go-To-Market Manager at Microsoft, to unpack how her team brings AI tools like Copilot to life at events where demos alone fall flat and trust has to be earned.

Instead of defaulting to laptops and feature walkthroughs, Chelsea shares how Microsoft designs experiences around audience mindset, cultural context, and emotion.

Learn about:

✅ Designing experiences based on who the audience is and what they care about, not a one-size-fits-all playbook

✅ Why story, trust, and cultural relevance matter more than polished demos—especially for AI

✅ How brand partnerships and community voices help tech brands show up without feeling tone-deaf or salesy

If you’re responsible for marketing complex products in a world where skepticism is high, this episode will change how you think about experience design.

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Connect with Chelsea Sparrow
LinkedIn: https://www.linkedin.com/in/chelsea-sparrow/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 174 | What 2025 Taught Event Marketers (And How to Win 2026)

Wed, 31 Dec 2025 09:00:00 -0500

2025 was a loud year for event marketers—big wins, tough lessons, shifting expectations, and an industry that moved faster than anyone planned. So before we step into 2026, we’re slowing down to make sense of what actually mattered this year.

In this year-end live show, Matt Kleinrock and Coty Adams look back at the themes, pressure points, and breakthroughs that kept resurfacing in conversations all year long.

You’ll get a mix of reflection, clarity, and forward momentum, including:

🎁 The core lessons 2025 made impossible to ignore (and why they’ll shape every smart event marketer’s 2026 playbook)

🎁 A grounded look at the state of B2B events

🎁 The validation and perspective event pros rarely get

If you want a thoughtful wrap-up to the year—and a strategic head start on 2026—this is the one to show up for.

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Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 173 | The Core Principles of Strategic Event Marketing: Measurement, Ownership, and Pipeline Impact

Wed, 24 Dec 2025 08:00:00 -0500

Event marketers have spent years being asked to execute flawlessly—booths built, shows staffed, leads scanned.

But the conversations Matt Kleinrock and Coty Adams keep having tell a different story: execution alone is no longer enough. Strategy exists… it’s just not being consistently applied.

This special compilation brings together the most defining moments from Matt and Coty’s conversations this year, centered on what actually moves events from a cost of doing business to a business-driving channel.

You’ll hear perspective on:

✅ Why event portfolio design and success metrics matter more than how many shows you attend

✅ How measurement, not attribution perfection, creates credibility with leadership

✅ What real sales alignment and follow-up ownership look like when events are treated as business events

Listen with a pen in hand. This one isn’t about inspiration, it’s about how event marketers level up when execution stops being the end goal.

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Episode Links

EP 153 | Stop Wasting Events: Strategic Takeaways from CEMA Summit 2025
https://www.buzzsprout.com/2035112/episodes/17614073

EP 142 | The Current State of Events: Data, Strategy & Smarter Spend
https://www.buzzsprout.com/2035112/episodes/17196667

EP 155 | Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results
https://www.buzzsprout.com/2035112/episodes/17703581

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 172 | 5 Event Marketing Shifts For 2025: From Cost Center To Catalyst, Story Over Sameness, And The 41% Problem (Best of Matt & Pablo)

Wed, 17 Dec 2025 09:00:00 -0500

Last year’s “best of” episode became the most downloaded in the history of the show for one reason: it gave event marketers a framework that actually changed how they worked.

2025 took that conversation further.

This special compilation pulls together the ideas Matt and Pablo hammered on all year—the ones that challenged how events are positioned inside organizations, how experiences are executed on the show floor, and why so many teams feel boxed in by budgets that don’t leave room for strategy.

You’ll hear five shifts that defined event marketing in 2025, including:

✅ Why events belong inside go-to-market strategy, not on the sidelines and how that changes how leaders see your work

✅ How story, standards, and execution are becoming the real differentiators in a sea of sameness

✅ The reality of the 41% problem: what it means for budgets, expectations, and how sophisticated teams engineer around it

If you’re tired of fighting the same battles year after year, this episode is your next step forward.

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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 171 | Best of 2025: Insights That Redefined Event Marketing

Wed, 10 Dec 2025 09:00:00 -0500

Event marketers spent 2025 juggling pressure from every angle—proving impact, planning smarter, and building experiences grounded in what audiences actually want.

With time shrinking, expectations rising, and noise everywhere, it became harder to know which strategies genuinely mattered and which ones were just… loud.

This special Best-Of 2025 compilation brings together the episode moments that delivered clarity, direction, and results. These are the insights that resonated the most with event pros throughout the year.

You’ll learn:

✅ The planning and measurement mindset that separates reactive execution from strategic leadership (Ep 157)

✅ How to build event programs around human behavior, not checklists, so engagement feels natural and earned (Ep 158)

✅ A pre-show tactics playbook that boosts attendance and relevance, even in crowded markets—with AI supporting (not replacing) human judgment (Ep 131)

Press play for the perspective and strategy you’ll want in your pocket heading into 2026.

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Episode Links

EP 131 | AI & Events: The Playbook for Pre-Show Tactics & Better Engagement: https://emr.buzzsprout.com/2035112/episodes/16692463

EP 158 | From Event Planning to Event Marketing That Drives Growth: https://www.buzzsprout.com/2035112/episodes/17817006

EP 157 | Plan to Win: How Top Event Marketers Get Ahead for 2026: https://emr.buzzsprout.com/2035112/episodes/17780613

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Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 170 | Strategy Over Spectacle: How Event Marketers Drive Revenue Now

Wed, 03 Dec 2025 08:00:00 -0500

If you’ve ever been handed a booth brief with zero strategy … or chased down sales to follow up on hundreds of “leads” … or been asked to “do more shows next year” with the same budget, you know the pain.

That old model? It’s broken.

But the fix isn’t a bigger booth or a cooler activation. It’s a shift — away from chasing attention and toward driving revenue.

In this episode, Justin Keys (Sr. Manager, Brand Marketing at Georgia-Pacific) joins Matt to break down how event marketers take back their seat at the table with a strategy that aligns sales, qualifies the right audience faster, and turns follow-up into real pipeline.

Here’s how to make that shift stick:

✅ Move from “builder and executor” to strategic revenue partner (and earn that seat early)

✅ Create on-site moments that quickly separate real buyers from booth tourists

✅ Audit your show calendar so you invest only where it pays off

Tune in if you’re done putting on a show and ready to drive the business.

This is your new event strategy.

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Connect with Justin Keys
LinkedIn: https://www.linkedin.com/in/justinakeys/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next

Wed, 26 Nov 2025 08:00:00 -0500

The future of event marketing feels noisy—AI headlines, shifting attendee behavior, sustainability pressure, and a role that keeps expanding faster than the job description.

Most event pros are expected to keep up, even as expectations rise and clarity doesn’t. Is AI a threat or a tool? Are hybrid experiences still relevant? What skills matter now? And how do marketers prepare when the answers keep changing?

In another EXHIBITORLIVE 2025 compilation, Coty Adams and Mollie Stahl ask industry leaders what the future really looks like. Their answers reveal the shifts worth paying attention to—and the ones that matter far less than the hype.

Learn:

✅ How the modern event marketer is becoming a data-driven strategist, not just an executor

✅ Why sustainability is back with urgency, and how cost-effective choices are leading the way

✅ How AI will support capacity and efficiency without replacing human insight or relationships

Listen in for the clarity, perspective, and grounded advice every event marketer needs heading into what’s next.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Mollie Stahl: https://www.linkedin.com/in/molliestahl/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 168 | EXHIBITORLIVE 2025: Advice Event Marketers Wish They’d Known Sooner

Wed, 19 Nov 2025 08:00:00 -0500

Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger.

At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?”

The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyond it.

You’ll hear:

✅ Why thinking big-picture (not just event-by-event) turns survival mode into strategy

✅ How taking risks and asking questions early can fast-track your growth

✅ Why calm, connection, and community matter more than perfection

Tune in for real talk from pros who’ve been there… because sometimes the best education happens in the aisles between booths.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Mollie Stahl: https://www.linkedin.com/in/molliestahl/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 167 | The Coolest, Smartest Event Ideas We’ve Seen (and Why They Worked)

Wed, 12 Nov 2025 07:00:00 -0500

Every brand wants the next big experiential idea. But too often, what gets delivered is safe, predictable, and easy to forget.

Audiences are craving creativity. They want experiences that surprise them, move them, make them pause. And behind every “cool idea” that actually worked is a deeper story—why it mattered, how it connected, and what made it resonate long after the lights went down.

But what if you’ve never walked through SXSW or experienced Cannes in person? What if you don’t have easy access to the creative executions that make people stop and pay attention?

Matt Kleinrock brought the inspiration straight to you in this episode featuring Joe Rivers (Manager, Global Experiential Marketing at Dolby) and Eva Phelan (Senior Creative Producer at Heaps + Stacks).

They brought the examples. You get the insights:

✅ The activations that grabbed their attention as consumers, not just marketers

✅ What big brands are doing to capture attention and connect face-to-face

✅ The stories and impact behind the ideas that actually worked

If you’re hungry for creative inspiration and want to know what’s actually working in experiential right now, this is your refresh.

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Connect with Them
Joe Rivers: https://www.linkedin.com/in/joe-rivers/
Eva Phelan: https://www.linkedin.com/in/eva-phelan/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 166 | Beyond the RFP: How Smart Venue Sourcing Drives Better Events

Wed, 05 Nov 2025 07:00:00 -0500

Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before.

Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own.

In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch for, how to negotiate, and how to choose partners that protect both your budget and your attendee experience.

Here’s a glimpse of what you’ll learn:

✅ How to see total value—not just room rate—by evaluating concessions, flexibility, and hidden fees

✅ When it’s worth outsourcing sourcing (and how to stay in control when you do)

✅ How sustainability and accessibility are now core sourcing requirements, not box-checking

If you’re anxious about making venue decisions, this episode can save you time, money, and a whole lot of stress.

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Connect with Michael Hudson
LinkedIn: https://www.linkedin.com/in/michael-hudson-b1420a7/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 165 | On the Brink of Burnout? Build Capacity to Thrive in Event Marketing

Wed, 29 Oct 2025 08:00:00 -0400

Event marketers are some of the most capable professionals out there. They juggle strategy, logistics, leadership expectations, and ROI goals all at once.

But the truth is, there’s only so much they can control. Leadership decisions, last-minute changes, and competing metrics often leave them reacting instead of leading. And that constant pressure? It’s what pushes even the best to the edge of burnout.

In this episode, Princess Castleberry, CEO of Castleberry Global and creator of the Live, Lead, and Build Leverage™ Framework, joins Coty Adams to help event marketers reclaim their clarity and capacity. Princess breaks down how to identify your triggers, manage stress before it manages you, and lead with more confidence—even when you can’t control every variable.

Learn how to:

✅ Recognize the triggers draining your capacity and turn them into data that drives better decisions

✅ Build discipline and self-alignment when demands feel nonstop

✅ Protect your energy and clarity so you can lead teams (and yourself) through high-pressure cycles

Join us live to learn how to stop running on fumes and start leading with leverage.

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Connect with Princess Castleberry
LinkedIn: https://www.linkedin.com/in/princesscastleberry/

Connect with us

Coty Adams: https://www.linkedin.com/in/cotykadams/

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 164 | EXHIBITORLIVE 2025: The Real Challenges Facing Event Marketers

Wed, 22 Oct 2025 08:00:00 -0400

Every year at EXHIBITORLIVE, the conversations go deeper than booth design and swag trends. This year, the question that stopped people in their tracks was simple: “What’s the biggest challenge event marketers are facing right now?”

And the answers said a lot.

Event pros from every corner of the industry opened up about the real pressures behind the scenes. From proving ROI and fighting for executive buy-in, to balancing endless stakeholder opinions, to adapting to a new generation of attendees who expect authenticity, purpose, and sustainability in everything they experience.

Hosted by Coty Adams (VP of Sales & Marketing) and Mollie Stahl (Senior Account Executive) from Rockway Exhibits + Events, this compilation captures honest, unfiltered insights straight from the show floor.

You’ll hear how marketers are:

✅ Redefining ROI and KPIs to finally earn a seat at the table with leadership

✅ Navigating stakeholder overload while staying grounded in strategy that actually works

✅ Tackling sustainability and generational shifts with creative, practical solutions

Listen in for a pulse check on where event marketing really stands in 2025—and what today’s challenges say about where it’s headed next.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Mollie Stahl: https://www.linkedin.com/in/molliestahl/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 163 | Event Cost Breakdown

Wed, 15 Oct 2025 07:00:00 -0400

Most exhibitors spend nearly half their budget just getting to the show floor—booth space, travel, shipping, services. By the time the event starts, there’s almost nothing left for strategy or measurement.

That’s how event marketing gets stuck in the “cost of doing business” trap. The result? Overbooked schedules, flat ROI, and event teams that feel more like order takers than growth drivers.

In this conversation, Matt Kleinrock and Pablo Gonzalez break down the numbers, the hidden inefficiencies, and the bigger picture. They share how to rethink events like a business unit, not a checkbox, so every dollar is tied to real value, pipeline, and progress.

You’ll learn how to:

✅ Rebalance your event spend to prioritize what actually drives results

✅ Make your case internally for fewer, better events that deliver measurable ROI

✅ Turn data and alignment into your biggest budget levers

Listen in for a no-BS breakdown of where event money really goes and what to do about it.

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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 162 | Laws of Events

Wed, 08 Oct 2025 09:00:00 -0400

Events don’t work like they used to.

Back then, great speakers and flashy venues were enough. Today? Audiences expect connection, conversation, and clarity of purpose. But most event strategies still haven’t caught up.

That’s why in this episode, Matt Kleinrock and Pablo Gonzalez go rapid-fire through the “new laws of events”—from connection over content, to why five-week registration windows change everything, to how matchmaking, negotiation, and follow-up drive real ROI.

You’ll learn what’s really driving successful events right now:

✅ Why connection trumps content and how the best events mix both to create community

✅ How to adapt when people commit later and planning windows keep shrinking

✅ Why the real ROI happens after the show once data and follow-up kick in

Listen in for a no-fluff conversation that challenges everything you thought you knew about running events.

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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 161 | Personalization at Events: How the Best Event Marketers Do It

Wed, 01 Oct 2025 09:00:00 -0400

Event marketers talk about personalization a lot. We slap a name on a badge, segment an email list, and call it a day.

But attendees want more than that. They want to feel seen: from the first invite, to the way a session is designed, to the follow-up that lands after the show. That’s the kind of personalization that creates loyalty, accelerates deals, and turns an event into something people don’t forget.

That’s why on this episode, Jody Hall (Director, Global Event Management at Labcorp) and Michelle Khair (Event Coordinator at Argen Corporation) get real about what’s working.

Join them as they talk about:

✅ How intentional design keeps personalization clear and focused

✅ What it means to “architect moments that matter”

✅ Where AI supports personalization without replacing the human touch

Listen in for a conversation that cuts through the noise and shows what true personalization looks like in practice.

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Connect with Them
Jody Hall: https://www.linkedin.com/in/jodyahall/
Michelle Khair: https://www.linkedin.com/in/michelle-khair-766066169/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 160 | How to Rethink Giveaways and Design Experiences That Actually Stick

Wed, 24 Sep 2025 08:00:00 -0400

Most giveaways end up in the hotel trash. Most booths blur together.
Brian Burkhardt thinks it’s time to change that.

In this conversation, the Co-Founder of Oliver Patch Project shows how to turn event swag and booth design into something people actually remember. He and Matt Kleinrock dig into creating emotional reactions, weaving brand purpose into every touchpoint, and taking creative risks that make attendees stop, look, and talk.

You’ll learn:

✅ How to replace throwaway swag with purpose-driven giveaways that carry your story home

✅ How to design for feelings first, so every detail reinforces your message

✅ How to push past safe ideas and create experiences worth talking about

Hear how to make your next event unforgettable for all the right reasons.

---------------------------------

Connect with Brian Burkhardt
LinkedIn: https://www.linkedin.com/in/brian-burkhardt/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 159 | Design Smarter Experiences That Actually Move People

Wed, 17 Sep 2025 07:00:00 -0400

You can have the biggest booth, flashiest tech, and sleekest design. But if your audience doesn’t feel something, you’ve missed the mark.

And right now, too many brands are still playing it safe, checking boxes, or overdesigning without purpose.

That’s why we’re zooming in on experiential creative direction: how it’s evolving, what matters more than ever, and why storytelling, empathy, and smart constraints lead to better outcomes.

In this conversation, we’re joined again by Stuart Fingerhut, an experiential creative director with 20+ years of experience across tech, automotive, gaming, and entertainment. He’s helped brands like AWS, Google, and Hyundai build experiences that not only impress, but connect.

Tune in to hear:

✅ How AI tools like Krea can enhance (not replace) the concepting phase of experiential design

✅ Stuart’s real-world process for pulling references, training visual styles, and unlocking faster creative development

✅ Why smart prompts are only powerful if they’re grounded in story, strategy, and emotion

This is the episode for marketers, designers, and strategists who care about meaning, not just metrics.

---------------------------------

[[View the deck here]]

Connect with Stuart Fingerhut
LinkedIn: https://www.linkedin.com/in/stuartfingerhut/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 158 | From Event Planning to Event Marketing That Drives Growth

Wed, 10 Sep 2025 07:00:00 -0400

Events aren’t just about logistics anymore. They’re about results. And while event planners know how to deliver flawless execution, companies now need marketers who understand pipeline, customer journeys, and human connection.

But too many organizations still treat events as one-off experiences instead of demand engines. That gap costs opportunities, slows deals, and misses the chance to build loyalty.

So in this episode, Ghazwan Almoazen (Director, Global Experiential Marketing Demand & Communications at Docusign) shares how he blends digital marketing, demand gen, and experiential strategy to design events that accelerate deals, reduce churn, and keep attendees coming back.

Takeaways:

✅ Why every event pro needs to think like a marketer, not just a planner

✅ How attendee needs—learning, networking, and entertainment—shape engagement and retention

✅ Where data and content intersect to prove pipeline impact and secure buy-in

Tune in to learn how to make your events more than experiences. Make them growth engines.

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Connect with Ghazwan Almoazen
LinkedIn: https://www.linkedin.com/in/ghazwanalmoazen/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 157 | Plan to Win: How Top Event Marketers Get Ahead for 2026

Wed, 03 Sep 2025 07:00:00 -0400

The season’s almost wrapped. Budgets are in. And for many event marketers, that means it’s time to shift into prep mode for 2026. But where do you start? And how do you plan with intention, not just habit?

While every company is approaching things a little differently, seasoned event pros know this moment sets the tone for next year’s success. But too often, planning gets lost in spreadsheets, silos, or surface-level reflection.

So Coty Adams is stepping in to host—and we’re bringing back two strategic voices to share how they’re approaching 2026: what’s shifting, what’s working, and how to make your planning process more effective than ever.

→ Sarah Gannon (Director, Corporate Events at MathWorks), a 25-year industry leader and recognized voice in corporate experiential marketing and strategic event planning

→ Garrett Burnett (Head of Global Events at Silicon Labs), a seasoned global event leader with a strong track record across user conferences, trade shows, and international activations

In this episode, you’ll learn:

✅ How experienced marketers audit the past season and spot what to improve

✅ Where to begin when mapping out a 2026 strategy rooted in results

✅ Small tactical shifts that lead to stronger alignment and fewer planning missteps

If you’re ready to prep with purpose (not guesswork) this is your starting line.

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Connect with them:
Sarah Gannon: https://www.linkedin.com/in/sarahehamilton/
Garrett Burnett: https://www.linkedin.com/in/garrett-burnett/

Connect With Us

Coty Adams: https://www.linkedin.com/in/cotykadams/

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 156 | Your Booth Might Be Killing Your Brand

Wed, 27 Aug 2025 09:00:00 -0400

Sloppy seams. Sagging walls. Zero strategy. If your booth looks like you don’t care, that’s exactly what your audience will believe.

Too many companies treat trade shows like a checkbox, not a channel. They work with order takers, cut corners to save costs, and focus on the wrong things… then wonder why the event didn’t deliver.

But on the floor, it shows. Dull design. Generic messaging. An experience no one remembers. And the worst part? You’re spending real money on that.

In this episode, Pablo Gonzalez joins Matt to talk through what a high-impact booth actually looks like, and how to flip the conversation from “just get it done” to “make it count.”

Learn:

✅ How to spot order takers vs. partners who elevate your strategy

✅ What truly great booths have in common (hint: it’s not the size)

✅ Why booth ROI starts way before install—with the right people in the room

If you’re serious about turning your trade show into a real growth driver, start here.

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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 155 | Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results

Wed, 20 Aug 2025 07:00:00 -0400

The post-event handoff to sales is where so many event programs lose steam.

Leads get cold. ROI disappears. And all that effort on the show floor doesn’t translate to results.

But it doesn’t have to be this way.

In this fourth installment of our “Back to the Basics” summer live series, Matt Kleinrock and Coty Adams (Director of Sales + Marketing at Rockway Exhibits + Events) break down the musts for a successful sales handoff so your hard work doesn’t get lost in the shuffle.

Here’s what you’ll take away:

✅ Exactly which parts of the handoff event marketers can (and can’t) control

✅ How to advocate for your team and get sales to follow through

✅ Simple ways to set expectations and create accountability

If you’re tired of watching your post-event leads disappear, this is your blueprint for turning event energy into measurable impact.

---------------------

Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 154 | Back to Basics with Partners: How to Lead Shared Events Without Losing Your Strategy

Wed, 13 Aug 2025 07:00:00 -0400

Whether you’re collaborating with external partners, internal teams, or cross-functional stakeholders—shared events come with shared pressure. And if you’re not careful, your strategy can get lost in the noise.

Suddenly, you’re managing 20 different opinions, 5 conflicting goals, and a booth space that feels more like a compromise than a campaign. The event might still “run,” but it rarely delivers what it could have with true alignment.

For the third episode of our “Back to the Basics” summer live show series, we’re digging into one of the trickiest fundamentals: how to stay focused, aligned, and intentional when you’re not doing it alone.

Sonia Murphy (Senior Director, Marketing Events & Partnerships at SOCi) and Kassidy Gala Carpenter (Director, Global Events at World Fuel Services) return to the show to share what actually works when collaboration is non-negotiable.

What you’ll take away:

✅ What it looks like to lead when the event isn’t 100% yours
✅ How to balance shared input with strategic clarity
✅ Post-event follow-through: who owns what, and how to stay accountable

Planning a shared activation or juggling competing inputs? This is your roadmap to leading shared events with confidence.

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Connect with them
Sonia Murphy: https://www.linkedin.com/in/soniamurphy/
Kassidy Gala Carpenter: https://www.linkedin.com/in/kgalacarpenter/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 153 | Stop Wasting Events: Strategic Takeaways from CEMA Summit 2025

Wed, 06 Aug 2025 07:00:00 -0400

Too many event programs are spread thin, under-resourced, and missing the mark. Budgets get diluted, sales handoffs break down, and strategy never makes it past the slide deck.

When that happens, even the best-looking booth or smoothest show can’t deliver meaningful results…. and event teams get stuck in a cycle of “just execute.”

At CEMA Summit 2025, Matt Kleinrock, Coty Adams, and Mollie Stahl saw firsthand how top event marketers are breaking that cycle and leveling up from order-takers to strategic growth drivers.

Discover:

✅ Why “less is more” is redefining event portfolios
✅ How soft skills and business acumen separate high performers from the rest
✅ The real roadblocks to strategy adoption and how to overcome them

Listen now to learn how to elevate your event program before another season slips by.

---------------------

Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 152 | Career Resets and Real Talk: Navigating Transitions in the Events Industry

Wed, 30 Jul 2025 07:00:00 -0400

Job loss, career pivots, and the quiet in-between—they’re not talked about enough in our industry.

But nearly every event marketer has faced them.

That’s why for this second episode in our 2025 summer live show series, we’re going there—with honesty, empathy, and some real talk from two pros who’ve lived it.

Join Matt Kleinrock as he brings back two familiar voices: Matt Bohn, Field Marketing Manager at Tines, and Kimberly Kee, Director of Event Marketing, for their first-ever live conversation together. They’ll share what it’s really like to navigate career change in events and how to stay grounded, strategic, and true to yourself along the way.

Here’s what you’ll learn:

✅ What helped them move forward after layoffs or long searches

✅ How to rebuild confidence and communicate your value—without buzzwords

✅ The small mindset shifts that made a big difference

If you're in the middle of a transition (or supporting someone who is), this episode is packed with practical encouragement and sharp perspective you won’t want to miss.

----------------------------------

Connect with them
Kimberly Kee: https://www.linkedin.com/in/kimberlyakee/
Matt Bohn: https://www.linkedin.com/in/matthewjbohn24/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 151 | The Event Strategy Shift Most Teams Are Missing

Wed, 23 Jul 2025 07:00:00 -0400

You want your event to connect. To be remembered. To make people feel something. And most importantly, you want it to work.

But too many event marketers skip the hard part: crafting a story that actually moves people.

This episode peels back the curtain on what it really means to build a strategic event narrative—one rooted in customer insight, emotional resonance, and purpose. Matt Kleinrock and Pablo Gonzalez break down:

✅ How story-driven pitches outperformed every other idea at Event Marketing Congress 2025

✅ What it means to design for both emotional and strategic outcomes

✅ Why understanding what your audience cares about is the real unlock and how to build everything from that

If your event strategy feels stuck or stale, this is the clarity you didn’t know you needed.

----------------------------------

Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 150 | Inside InfoComm 2025: Real Voices, Real Insights From the Show Floor

Wed, 16 Jul 2025 07:00:00 -0400

Trade shows are back in full swing and at InfoComm 2025, the energy was real.

The booths were bigger, the tech was smarter, and the stakes felt higher for event marketers trying to drive business and make their brand stand out.

But the truth is, success doesn’t come from flashy screens or clever activations alone.

It comes from alignment, authenticity, and a whole lot of behind-the-scenes strategy that most people never see. From prepping sales teams to planning customer dinners, managing internal politics to executing last-minute surprises—it’s all part of the job.

That’s why in this special episode, we’re handing the mic to the real event marketers behind the booths. Rockway Exhibits + Events’ Coty Adams, Mollie Stahl, and Karen Adair caught up with leaders from brands like Williams AV and Barco to talk shop:

✅ What’s changing in how they plan and measure success

✅ How they're tackling event challenges with small but mighty teams

✅ What they wish more people understood about the role of events today

It’s a candid, insightful look into the evolving reality of trade shows, and a must-listen for anyone in the events world.
----------------------------------

Connect with them
Coty Adams: https://www.linkedin.com/in/cotykadams/
Mollie Stahl: https://www.linkedin.com/in/molliestahl/
Karen Adair: https://www.linkedin.com/in/karen-adair-18b747a/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 149 | Old Playbook vs. New Playbook: What Event Marketers Need to Rethink

Wed, 09 Jul 2025 07:00:00 -0400

Events are evolving—and fast. But many marketers are still stuck in rinse-and-repeat mode, defaulting to outdated formats, shallow experiences, and one-size-fits-all ideas.

And that’s exactly why Bibi Brown, Senior Vice President Business Development at GES, kicked off our 2025 Summer Live Show Series with a much-needed reality check (and roadmap forward).

Because if we want our events to connect, convert, and inspire today’s audiences—we’ve got to break up with the old playbook and design with more purpose.

In this episode:

✅ What to retire from your event strategy ASAP—and what to try instead.

✅ Real-world examples of how brands are rethinking networking, swag, and content with modern audiences in mind.

✅ How to sell leadership on newer strategies that still align with business impact.

Tune in to get inspired, take notes, and start rethinking your own approach—because “Back to the Basics” doesn’t mean boring. It means getting intentional again.

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Connect with Bibi Brown
LinkedIn: https://www.linkedin.com/in/bibibrown/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 148 | How to Come Up with the Big Idea: A Simple Framework for Creative, Strategic Event Concepts

Wed, 02 Jul 2025 07:00:00 -0400

Event marketers want to stand out. They want to tell a story. They want ideas, themes, and creative experiences that resonate.

But too often, the “big idea” gets lost in the scramble—buried under stakeholder pressure, budget constraints, and rinse-and-repeat tactics.

That’s why in this episode, Matt Kleinrock teams up with Pablo Gonzalez to break down a simple, step-by-step framework to help event marketers come up with their next great idea. Whether you’re planning a trade show, SKO, customer summit, or internal event—this approach helps you build creative concepts that actually stick.

You’ll learn:

✅ How to use brand truth + audience insights to shape your event theme

✅ Real examples of standout concepts—and why they worked

✅ What not to do when brainstorming (like copying cool things without context)

Stuck on where to start with something new this year? Hit play on this one.

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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 147 | How to Streamline and Scale Your Event Marketing Program

Wed, 25 Jun 2025 07:00:00 -0400

Your events shouldn’t feel like they’re held together by duct tape.

But when processes are unclear or inherited from chaos, it’s hard to know where to start—especially if you’re stepping into a new event marketing role or revamping an existing one.

That’s where Matt Bohn comes in. Now Field Marketing Manager at Tines, he’s spent the past 20 years building scalable, structured event programs for brands like Walgreens and fast-growing tech companies.

In this episode, he joins Matt Kleinrock to talk about the real (and often messy) work of creating better systems:

✅ The first steps to take when inheriting (or overhauling) an event marketing program

✅ How to streamline cross-functional collaboration with legal, sales, and ops

✅ The small things that make a big difference—like naming conventions, templates, and intake forms

Tune in if you’ve ever thought, “There’s gotta be a better way to do this.”

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Connect with Matt Bohn
LinkedIn: https://www.linkedin.com/in/matthewjbohn24/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 146 | The #1 Trend Event Marketers Need To Learn About

Wed, 18 Jun 2025 07:00:00 -0400

You’re running events, but leadership still sees them as a cost center.

You know events can drive real business results. But you’re stuck in the weeds: planning details, chasing RSVPs, and reporting on foot traffic.

In this conversation, Kimberlee Kee, a Director of Event Marketing, talks about the real shift happening in the industry: event pros must become strategic marketers.

She and Matt get into the nitty-gritty of how event marketers can plug into sales, contribute to pipeline, and speak the language of growth.

Key takeaways you won’t want to miss:

✅How to shift your role from event planner to integrated marketer

✅Tactical ways to track deal velocity, pipeline impact, and customer expansion

✅How to make your voice heard—especially when no one’s asked for it (yet)

Real talk, clear advice, and a better way forward. This episode will change how you show up at work.

---------------------

Connect with Kimberly Kee
LinkedIn: https://www.linkedin.com/in/kimberlyakee/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 145 | Narrative-Driven Experiences: What Events Can Learn from Disney

Wed, 11 Jun 2025 07:00:00 -0400

You want your brand to be memorable, but most event experiences blur together. And while many marketers rely on flashy gimmicks, true impact comes from intentional storytelling.

In this episode, Matt is joined by Theron Skees—Walt Disney Imagineering alum and founder of The Designer’s Creative Studio—to unpack how Narrative Experience Design can transform your events into immersive, emotionally resonant brand stories. You’ll learn how to build trust, deepen audience connection, and use experience as a strategic business tool—not just a visual one.

Here are a few takeaways from the conversation:

✅ Why story-first thinking builds emotional equity and brand recall

✅ The difference between decoration and transformation

✅ What Theron learned from leading $1B+ projects at Disney—and how you can apply the same principles

Tune in to learn how to create brand experiences people don’t just visit—they remember.

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Connect with Theron Skees
LinkedIn: https://www.linkedin.com/in/theronskees/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 144 | What’s Really Working in Events: A Candid Look at Trade Shows vs Small-Scale Experiences

Wed, 04 Jun 2025 07:00:00 -0400

Trade shows still dominate the event calendar and budgets, but are they delivering the same value they once did? Small-scale experiences are rising in popularity but many teams miss the mark when trying to replicate them.

In this honest and tactical episode, Matt Kleinrock sits down with Aleksandra Panyukhina, Experience Marketing Director at Pixelz, to unpack what’s actually working right now—and what’s getting in the way. From her experience designing intimate, high-impact events to the realities of expensive trade shows with unclear ROI, Aleksandra breaks down the choices every event team is facing in 2025.

✅ What defines a “good” trade show—and why so many fall short

✅ The overlooked power of small events (and why size isn’t the strategy)

✅ A framework for evaluating where to invest time, money, and creative energy

Join us live to learn how to future-proof your event strategy and make smarter bets with every show.

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Connect with Aleksandra Panyukhina
LinkedIn: https://www.linkedin.com/in/apanyukhina/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 143 | Stop Guessing Who’s at the Show: How Audience Clarity Drives Strategy (and Results)

Wed, 28 May 2025 07:00:00 -0400

You planned for your ICP. You shipped the booth. But the results? Flat.

Because what no one tells you is that even the best events fall short when you don’t account for who’s actually at the show and what they’re there for.

In this episode, Matt and Pablo break down the disconnect between static ICPs and dynamic show audiences—and how to bridge the gap with real strategy. Expect to learn:

✅ Why “ideal customer profile” thinking can actually hurt your booth strategy

✅ How to use audience behavior (not just titles) to drive engagement, messaging, and budget allocation

✅ A 3-step framework to build better big ideas and tie them directly to business outcomes

Before you plan your next show, listen to this episode and learn how to design for results, not just attendance.

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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

EP 142 | The Current State of Events: Data, Strategy & Smarter Spend

Wed, 21 May 2025 07:00:00 -0400

Event costs are climbing. Expectations are higher. And marketers are being asked to do more—with less.

In this episode, Rockway Exhibits + Events' CEO Matt Kleinrock and Director of Marketing Coty Adams break down what’s really going on in the events industry right now—using fresh data and trends Matt’s been tracking across the field.

They’ll talk about:

✅ What today’s rising costs mean for your 2025 planning

✅ The metrics that actually matter (and how to align around them)

✅ Smart ways to reframe your strategy—even if your budget’s been slashed

If you're tired of recycled playbooks and ready for a clearer, more creative path forward, this one's for you.

---------------------

Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 141 | EXHIBITORLIVE 2025: Real Voices, Trends & Takeaways from the Show Floor

Wed, 14 May 2025 07:00:00 -0400

EXHIBITORLIVE 2025 brought together some of the smartest minds in event marketing—and we captured their thoughts straight from the show floor.

Matt wasn’t there, but Coty Adams (Director of Marketing) and Mollie Stahl (Senior Account Executive) at Rockway Exhibits + Events were. And in this special compilation, you’ll hear direct insights from event pros on what’s shaping the industry now: AI, sustainability, CTSM education, workforce development, event design trends, and why this community still matters more than ever.

✅ Real perspectives from first-timers and 25-year veterans

✅ What’s changing in booth design, material usage, and sustainability

✅ Why education, community, and creativity are fueling the future of events

Hit play and catch the pulse of what’s next in face-to-face events—live from San Antonio.
---------------------
Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Mollie Stahl: https://www.linkedin.com/in/molliestahl/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 140 | Booth Ideation in 2025: Where AI, Storytelling, and Strategy Collide

Wed, 07 May 2025 07:00:00 -0400

Everyone wants a booth that turns heads, but pulling it off takes more than just flashy lights and bold graphics.

Matt teams up with Stuart Fingerhut, Creative Director – Events & Experiences at Production Club, an award-winning creative with two decades of experience designing immersive brand experiences for companies like Google, AWS, and Hyundai.

They’ll break down what it really takes to design a booth that connects and converts:

✅ Common design mistakes that dilute your brand presence

✅ How to use AI as a creative partner—not just a shortcut

✅ How to translate complex services into tangible, memorable experiences

Listen now to learn how to design with purpose and create experiences your audience won’t forget.

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Connect with Stuart
On his LinkedIn: https://www.linkedin.com/in/stuartfingerhut/

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 139 | How Events Impact GTM Strategy: What a CMO Really Thinks

Wed, 30 Apr 2025 07:00:00 -0400

Event marketers rarely get to hear directly from the person whose opinion matters most when it comes to budget, strategy, and impact: the CMO.

But without that insight, it's hard to know where your event program really stands—or how to level it up.

Matt Kleinrock sits down with John Seeds, CMO at TTEC Digital, for a rare and candid look at how a top executive actually views events inside a go-to-market strategy. They unpack what CMOs care about, how event teams can align with business goals, and what a “wildly successful” event looks like from the top down.

Expect to hear:

✅ Where events actually fit in modern GTM planning

✅ What moves the needle—and what CMOs wish event marketers would stop doing

✅ How to reverse engineer event success based on executive expectations

If you want a seat at the table, start by understanding how the C-suite sees the game—join us live!

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Connect with John
On his LinkedIn: https://www.linkedin.com/in/johnseeds/

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 138 | Proving Event Impact: Strategies for Executive Buy-In and Measurable Results

Wed, 23 Apr 2025 07:00:00 -0400

You’re great at planning events, but you want to make a bigger impact. Maybe even move up. And that means proving you’re more than logistics.

In this episode, Sarah Gannon, Director of Corporate Events at MathWorks, shares the mindset and strategies that helped her grow from tactical planner to trusted business partner. With 25+ years in tech events and multiple industry accolades, Sarah breaks down what it takes to earn buy-in, align with sales, and show the true business value of events.

You’ll hear:

✅ Why aligning with sales is the shortcut to C-suite buy-in.

✅ How to think about pipeline—not just leads—when planning events.

✅ The tools and tactics Sarah uses to fill her calendar before the show starts and how she measures success after.

If you’re ready to lead with impact—not just logistics—this is the episode for you.

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Connect with Sarah
On her LinkedIn: https://www.linkedin.com/in/sarahehamilton/

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 137 | From Goals to Game Plan: Real Event Strategy in Action

Wed, 16 Apr 2025 07:00:00 -0400

Event marketing is expected to deliver real business outcomes—and you want to lead with strategy, not just execution.

But translating high-level goals into a measurable, aligned plan? That’s where most teams get stuck.

In this live strategy session, Matt Kleinrock and Pablo Gonzalez bring the Event Success Framework to life—showing how to bridge the gap between ambition and action, one stage at a time.

You’ll walk away with:

✅ A step-by-step breakdown of how to align stakeholders, goals, and KPIs

✅ How to reverse-engineer your entire event using budget, resources, and pipeline goals

✅ The real conversations and strategic decisions behind event success

Listen in and watch strategy in motion, so you can plan with clarity, lead with purpose, and drive better results in 2025.

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Connect with Pablo
On his LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 136 | AI & Events Part 2: The Playbook for Post-Show Follow-Up That Converts

Wed, 09 Apr 2025 07:00:00 -0400

Part 1 had people talking—and asking for more.

You leave a trade show with a stack of business cards, a lead list, and big opportunities. But if your follow-up strategy isn’t airtight, those opportunities vanish.

Most post-show outreach is slow, generic, and ineffective. Leads get cold. Follow-ups sound the same. And before you know it, you’re starting from scratch at the next event.

In this highly requested Part 2, Matt Kleinrock and Doug Foley, President of Giant Goat, reveal the exact AI-powered prompts you need to make post-show follow-up smarter, faster, and more effective.

✅ AI-powered lead segmentation to focus on the best opportunities.

✅ Automated LinkedIn and email outreach that actually gets responses.

✅ How AI can analyze trade show ROI and optimize future events.

You asked, we delivered. Now, let’s make post-show follow-up effortless. Listen now.

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Part 1 (AI & Events: The Playbook for Pre-Show Tactics & Better Engagement): https://www.buzzsprout.com/2035112/episodes/16692463
https://www.youtube.com/watch?v=x9oAtKetqQs

Connect with Doug
On his LinkedIn: https://www.linkedin.com/in/douglasjfoley/

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 135 | Event Marketing On Short Term Notice

Wed, 02 Apr 2025 07:00:00 -0400

Sometimes you get 6 months to plan an event.
Sometimes your VP drops a booth on your desk and says, “We need to be there in 30 days.”

In this conversation, Matt and Pablo walk through how to make smart, fast decisions that still move the needle. It’s not about doing everything—it’s about doing the right things, fast.

Expect to learn:

✅ How to avoid overspending (or underdelivering) when timelines are tight

✅ How to set realistic expectations (and when to skip the booth entirely)

✅ What to prioritize: graphics, messaging, engagement (and how to keep it simple)

✅ Guerrilla strategies, pre-show offers, and how to make noise with limited time and spend

Listen now—because even with 30 days, you can still show up strong.

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Connect with Pablo Gonzalez
On his LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Matt Kleinrock
On his LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 134 | Is Event Marketing A Dead End Job?

Wed, 26 Mar 2025 07:00:00 -0400

Event marketers create incredible experiences, but too often, their role feels undervalued and stagnant. Promotions are unclear, budgets get cut first, and without a clear path to leadership, event marketing can feel like a dead end. If you’re not seen as a strategic player—driving revenue, influencing pipeline, and aligning with marketing and sales—you risk being sidelined.

In this episode, Matt Kleinrock sits down with Pablo Gonzalez to tackle the real career potential for event marketers, breaking down how to go beyond logistics and execution to become a strategic force within an organization.

✅ How to earn a seat at the table and prove event marketing’s business impact.

✅ Career growth paths: where event marketers can go next.

✅ Why great execution gets noticed and how to turn it into bigger opportunities.

If you’ve ever wondered about your next step in event marketing, this is the conversation you need to hear.

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Connect with Pablo
On his LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 133 | Booth Design Ideas That Win On The Trade Show Floor

Wed, 19 Mar 2025 07:00:00 -0400

Most booths blend in, not stand out. Companies spend months preparing for trade shows but still end up with booths that fail to engage, generate leads, or create memorable experiences.

You don’t need a bigger budget—you need a better strategy. The difference between a forgettable booth and one that attracts the right people, holds attention, and drives ROI? Smart design choices. And the best way to learn them? Seeing what works in action.

In this episode, Matt Kleinrock and Coty Adams will walk you through real trade show booth designs that have captured attention and delivered results. They’ll break down:

✅ Winning booth themes that drive engagement, conversations, and brand impact.

✅ Real-world examples of brands using immersive storytelling, interactive demos, and smart layouts.

✅ How to design a booth that ties directly to your event goals—so ROI isn’t an afterthought.

Take the guesswork out of booth design. Tune in and get inspired by real examples that work.

Check out this link to view the deck: https://rockwayexhibits.com/wp-content/uploads/Rockway-Exhibits-Designs-that-Win.pdf
---------------------

Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 132 | Hiring An Event Manager? How To Find One, Hire Them, And Set Them Up to Succeed

Wed, 12 Mar 2025 07:00:00 -0400

Companies rely on events to drive pipeline and brand visibility, but too many hire event managers without a clear strategy.

Without the right hire (or the right structure), events become a logistical nightmare instead of a pipeline-generating, relationship-building machine. And when budgets get tight, event teams are the first to get cut.

In this episode, Matt Kleinrock and Pablo Gonzalez unpack everything you need to know about hiring and structuring an event role that actually moves the needle.

✅ Event manager vs. event marketer—which one do you really need?

✅ How to hire the right event pro (and set them up for long-term success).

✅ The biggest mistakes companies make when building an event function.

Hiring an event manager, or stepping into the role yourself? Get the insights you need to succeed. Listen now.

----------------------------------

Connect with Pablo
On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 131 | AI & Events: The Playbook for Pre-Show Tactics & Better Engagement

Wed, 05 Mar 2025 07:00:00 -0500

Most event marketing strategies stop at logistics. Booth design? Check. Speaker lineup? Done. But what about actually driving engagement before, during, and after the event? Without a structured approach, you’re leaving valuable connections—and revenue—on the table.

Sales and marketing teams scramble to fill schedules last-minute. Booths are filled with unqualified traffic. Leads go cold because follow-up is inconsistent. AI can be your secret weapon, but only if you know how to use it.

Enter Doug Foley, President of Giant Goat, who joins Matt Kleinrock to break down how AI is transforming event engagement—from pre-show outreach to post-event follow-ups.

You’ll learn:

✅ The AI-driven pre-show tactics that secure more meetings before the event even starts.

✅ How real-time AI transforms lead qualification and booth interactions.

✅ Why the Fibonacci email sequence is the secret to structured,
high-conversion follow-ups.

This isn’t a future prediction—it’s happening now. Tune in to learn how AI can make your event marketing smarter, faster, and more effective.

------------------------------

Connect with Doug
On his LinkedIn: https://www.linkedin.com/in/douglasjfoley/

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 130 | Where Do Events Fit In Go To Market

Wed, 26 Feb 2025 07:00:00 -0500

For too long, events have been seen as logistical line items rather than strategic revenue drivers. And when budgets tighten, they’re the first to get cut.

The reality? Events amplify sales, marketing, and customer success but only if they’re aligned with company goals and measured effectively. Without clear data, leadership won’t see their value, and event marketers will struggle to prove impact.

In this episode, Matt Kleinrock and Pablo Gonzalez tackle what event marketers need to know to make events a powerhouse in go-to-market strategies.

You’ll learn:

✅ How to align stakeholders and define event goals that drive real business impact.

✅ Why customer success and product teams are crucial to event success (and how to get them involved).

✅ The data-driven strategies that prove event ROI—so your budget never ends up on the chopping block.

Stop seeing events as a cost center—start using them as a GTM catalyst. Listen now.

------------------------------

Connect with Pablo
On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 129 | Booth Design That Drives Results Part 2: Engagement + Lead Conversion

Wed, 19 Feb 2025 07:00:00 -0500

Your trade show booth might be attracting visitors, but is it converting them into real business?

Most companies rely on giveaways, flashy displays, and generic engagement tactics—but those aren’t enough. Your booth needs to do more than just look good—it must pull people in, create meaningful interactions, and drive real business results.

In Part 2 of our Booth Design That Drives Results series, we’re going beyond the basics with innovative booth engagement strategies and tackling a major event challenge: converting engagement into leads that actually close.

Join powerhouse hosts Matt Kleinrock and Coty Adams as they break down the must-know tactics to turn your booth into a business driver.

Learn:

✅ How to design engagement strategies that reinforce your brand story.
✅ The smartest booth experiences we’ve seen—and what made them work.
✅ How to convert booth interactions into pipeline (and avoid weak follow-ups).

If you’re ready to elevate your booth experience and maximize results, this is the episode you can’t afford to miss.

---------------------

Check out the deck: Rockway Exhibits That Tell a Story.pdf

Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 128 | Using Data For Big Decisions & ROI: Beyond the Booth

Wed, 12 Feb 2025 07:00:00 -0500

Event marketing success goes far beyond what happens at your booth. It’s about using data to drive smarter decisions, align stakeholders, and maximize ROI—but how do you get there, especially with limited resources or time?

In this episode, Matt Kleinrock leads a discussion with industry experts Jon Wolff (Sr. Global Events Manager at Lenovo) and Joe Federbush (President at EVOLIO Marketing) to explore how data-driven strategies can transform event marketing.

Here’s what you’ll take away:

✅ The must-have framework for creating KPIs and measuring success.

✅ How to overcome common barriers like time constraints and resistance to change.

✅ Strategies for leveraging data to make decisions that deliver ROI.

From stakeholder insights and portfolio analysis to real-life examples like Lenovo’s innovative approach, this episode is packed with actionable advice you can apply—no matter the size of your company or budget.

Ready to take your event marketing beyond the booth? Listen to learn how data can power your biggest decisions in 2025.

--------------

Connect With Them

Jon Wolff: https://www.linkedin.com/in/jondwolff/
Joe Federbush: https://www.linkedin.com/in/joefederbush/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 127 | Master Your Event Budget: Expert Advice for Strategic Spending in 2025

Wed, 05 Feb 2025 07:00:00 -0500

Planning successful events in 2025 isn’t getting any easier. With tighter budgets, rising costs, and supplier negotiations that can feel like a minefield, even seasoned event pros face major hurdles. So, how do you deliver impactful events without breaking the bank?

In another special compilation episode, we’re bringing together the best advice from past guests who’ve tackled these challenges head-on.

✅ Hollie Ashby (Manager, Senior Global Events at Akamai Technologies): Learn how to optimize budgets with data-driven decisions that deliver measurable results.

✅ Brittany Lindquist (Director, Marketing Strategy at 8x8): Hear the pitch strategy that secured $600K in event funding—and how you can replicate it.

✅ Heather Schneider (Global Director, Events & Experiences at Celonis): Get supplier negotiation tactics to save money and streamline your event planning.

Want to turn tight budgets and rising costs into opportunities? This episode is your playbook. Press play and take the first step toward smarter, more impactful events in 2025.

--------------------

Connect with Hollie:
On her LinkedIn: https://www.linkedin.com/in/hollieashby/

Connect with Heather:
On her LinkedIn: https://www.linkedin.com/in/heatheraschneider/

Connect with Brittany:
On her LinkedIn: https://www.linkedin.com/in/brittany-elizabeth-lindquist/

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 126 | Bridging the Gap Between Marketing and Events for Brand Success

Wed, 29 Jan 2025 07:00:00 -0500

Crafting a brand story that connects and converts at events can feel overwhelming. From defining your core message to ensuring every team member communicates it consistently, where do you even begin?

Without a clear story and unified strategy, your brand risks getting lost in the noise of the event floor—or worse, missing valuable opportunities to build trust and stand out.

In this episode, Matt sits down with Laura McKinney, founder and CEO of StrataBrand, to uncover the fundamentals of effective brand storytelling for events. Together, they’ll dive into how to craft a message that resonates, engages, and drives meaningful results.

You’ll learn:

✅ Why cohesive storytelling is critical to event success

✅ The role of sensory experiences in creating memorable connections

✅ Proven strategies to align your team and maximize event impact

Don’t let your brand blend into the crowd—tune in to learn how to share your story with clarity and impact!

---------------------

Connect with Laura:

On her LinkedIn: https://www.linkedin.com/in/mckinney2020/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 125 | Booth Design That Drives Results: A Blueprint For Success

Wed, 22 Jan 2025 07:00:00 -0500

Planning a standout tradeshow booth can feel overwhelming. Between aligning stakeholders, designing a booth that’s functional and eye-catching, and managing marketing before, during, and after the event, where do you even begin?

Without a clear, tactical plan, your booth risks blending into the crowd—or worse, falling short of your goals. And let’s face it, tradeshow investments are too big to leave to chance.

Start 2025 strong with the first “Event Marketing: Redefined” live show of the year, where Matt Kleinrock is joined by Coty Adams, Rockway Exhibits + Events’ Director of Marketing. They’ll share the step-by-step blueprint for tradeshow booth success—guiding you through what it takes to plan, build, and execute a winning booth.

You'll learn:

✅ How to align your booth goals with stakeholder expectations and measurable outcomes.

✅ Key design tips to ensure your booth stands out while staying functional.

✅ Post-show strategies for maximizing leads and driving ROI.

Don’t miss out—tune in and get the blueprint you need to succeed in 2025!

---------------------

Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 124 | 10 Powerful Insights for Young Event Professionals: Advice from Industry Leaders

Wed, 15 Jan 2025 10:00:00 -0500

2025 is here, and you’ve got big goals. January is the perfect time to reflect, reset, and start fresh—and what better way to kick off the year than with advice from those who’ve walked in your shoes?

This special episode is a compilation of some of the most thoughtful answers we’ve received to the question: “What advice would you give your younger self or a young event marketer?”

Here’s a glimpse of what you’ll hear:

• Carrie Davenport: Why asking questions is your ultimate career hack.
• Garrett Burnett: How to elevate conversations and showcase impactful solutions.
• Christine Sionne: The secret to making yourself indispensable.
• François Fournier: How to find your passion and build a lifelong network.
• Lindsey Cohen and Katie Baker: Building connections that fuel your growth.
• Tavar James: Balancing accountability with self-compassion.
• Nancy Touhill: Why you shouldn’t take it all personally (and when to step back).
• Sonia Murphy: How to build tough skin in a high stakes industry.
• Sam Zelitch: Don’t panic—how to stay calm when things go wrong.
• Jon Wolff: Why embracing failure is key to moving forward.

This episode is your reminder that growth doesn’t happen all at once—it’s built one thoughtful move at a time.

Tune in, take notes, and let these lessons guide you to your best year yet.

Connect With Them

Carrie Davenport: https://www.linkedin.com/in/carriedavenport83/
Garrett Burnett: https://www.linkedin.com/in/garrett-burnett/
Christine Sionne: https://www.linkedin.com/in/christine-sionne-5660718a/
François Fournier: https://www.linkedin.com/in/francois-fournier-ctsm-cem-15981120/
Lindsey Cohen: https://www.linkedin.com/in/lindseyjross/
Katie Baker: https://www.linkedin.com/in/katie-baker-54960214/
Tavar James: https://www.linkedin.com/in/tavarjames/
Nancy Touhill: https://www.linkedin.com/in/nancy-touhill-2a419831/
Sonia Murphy: https://www.linkedin.com/in/soniamurphy/
Sam Zelitch: https://www.linkedin.com/in/szelitch/
Jon Wolff: https://www.linkedin.com/in/jondwolff/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 123 | RFPs Are Dead. RFRs Are Next (Request For Results)

Wed, 08 Jan 2025 07:00:00 -0500

The RFP process—love it or hate it, it’s a staple in the events industry. But what if it’s fundamentally broken? Matt Kleinrock, CEO of Rockway Exhibits + Events, and Pablo Gonzalez dive deep into the challenges of traditional Request for Proposals (RFPs) and why it’s time to shift toward a Request for Results (RFR) mindset.

In this episode, Matt and Pablo share why Rockway turned down two RFPs worth over $1.5 million in potential revenue and break down the flaws in the traditional procurement-led process. They explored how event marketers can rethink RFPs to focus on partnership, creativity, and results.

Here’s what you’ll learn:

✅ The critical difference between procurement-led RFPs and value-driven partnerships.

✅ Why shifting from a “budget mindset” to an “investment mindset” changes everything.

✅ How to align your RFP process with the results you actually want to achieve.

Whether you’re stuck in an outdated RFP cycle or looking for ways to elevate your procurement strategy, this episode is packed with actionable insights to help you foster better partnerships and achieve real results.

🚨 Don’t miss this episode. Hit play and start redefining your RFP process today!

Connect with Pablo:
On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 122 | Best of 2024: 3 Event Strategies to Win in 2025

Wed, 01 Jan 2025 09:00:00 -0500

The stakes for event marketers have never been higher: rising costs, tighter budgets, sustainability pressures, and the constant demand to prove ROI. So how do you measure success, stand out, and drive real impact?

To kick off 2025, we’ve pulled together the top insights from 2024’s most powerful episodes featuring:

✅ Gerilynn Marburger, Global Events Director at Hewlett Packard Enterprise
✅ Kodi Morton, Marketing & Events Specialist at Bruker Scientific
✅ Mark Brewster, CEO and Founder of Explori

These industry heavyweights tackled the biggest challenges facing event professionals—and delivered practical, actionable strategies you can’t afford to miss.

Here’s what you’ll learn:

🔑 How to Evolve Your Role: Gerilynn shares how to shift from reactive planning to becoming a strategic event marketer who thrives under pressure.
🎯 Maximizing Small Budgets: Kodi breaks down her three-step framework (Goals, Budget, Message) to make even small booths and sponsorships unforgettable.
📊 Proving ROI: Mark explains why event measurement is no longer optional and how to build a data-driven case for your events—before rising costs and carbon mandates force the issue.

The takeaway?
The event game has changed. If you want to create impact, stand out, and prove your value in 2025, this episode gives you the tools to make it happen.

Connect with Gerilynn
On her LinkedIn: https://www.linkedin.com/in/gerilynnmarburger/

Connect with Kodi:
On her LinkedIn: https://www.linkedin.com/in/kodi-morton-97820613a/

Connect with Mark
On his LinkedIn: https://www.linkedin.com/in/mark-brewster-09931221/

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 121 | 2024 Unpacked: Essential Takeaways for Your 2025 Event Strategy

Wed, 25 Dec 2024 10:00:00 -0500

The world of event marketing saw some big wins and even bigger lessons in 2024, and as we head into 2025, the stakes (and opportunities) are higher than ever. But without reflecting on what worked and didn’t, it’s easy to fall into old habits that hold us back.

Outdated playbooks and scattered strategies won’t cut it. That’s why, in this special year-end live show, Matt Kleinrock joins Coty Adams, Rockway Exhibits + Events’ Director of Marketing, to explore what’s next for event marketers.

They’re ready to tackle the biggest lessons from 2024, sharing key insights to help you build smarter, more strategic event plans for the new year.

Sleigh your next event with these takeaways:

🎁 What 2024 taught us about pipeline-driven metrics, show strategy, and audience engagement

🎁 Fresh strategies for making a big impact in 2025.

🎁 Why the new event playbook is all about relationships and experiences.

Pour yourself a drink (holiday flair optional) and join us as we unpack the best of 2024 and get ready to crush it in 2025. Don’t miss this one—it’s your strategy session wrapped in a bow.

---------------------

Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 120 | Owning The Event Strategy As An Event Managers (Updated Thinking)

Wed, 18 Dec 2024 07:00:00 -0500

In Episode 117, Matt Kleinrock and Coty Adams discussed how AI is shaking up event execution and exposed a deeper issue: misalignment in event programs.

Now, in this follow-up, Matt is back with Pablo Gonzalez to dig deeper into the question at the heart of it all:

Who actually owns the strategy for your events?

Here’s the reality: companies invest millions in trade shows, hosted events, and conferences, expecting sales and marketing results. But too often, event managers are handed the responsibility to execute without the resources, time, or authority to drive strategy.

In this episode, Matt and Pablo cover:

✅ Why strategy gets lost when event pros are stuck in execution mode.

✅ The gap between executive expectations and the infrastructure needed to deliver results.

✅ A call to CEOs, CMOs, and VPs: If events are a sales and marketing channel, who owns the strategy?

✅ How event managers can push upward—asking the right questions to align goals and execution.

✅ Why empowering a “strategic owner” for events can transform your event program into a true revenue driver.

This episode builds on the insights from Matt and Coty’s conversation in Episode 117, offering a practical roadmap to close the misalignment gap and ensure events deliver on their full potential.

Listen to Episode 117: https://www.buzzsprout.com/2035112/episodes/16183106

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 119 | Wasted Money On Swag - How To Change That And Be More Green

Wed, 11 Dec 2024 07:00:00 -0500

Swag—love it or hate it, it’s everywhere in event marketing. But let’s face it: too much of it ends up as waste. What if we flipped the script on traditional giveaways and turned them into something truly meaningful?

In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, and Pablo Gonzalez tackle the swag conundrum. From ditching cheap, mass-distributed tchotchkes to creating intentional, story-driven, and sustainable swag strategies, they share insights that will transform how you think about giveaways.

You’ll learn:

✅ Why understanding your audience is the foundation of swag success.

✅ How to blend creativity, sustainability, and storytelling to create giveaways people actually value.

✅ Real-world examples: From personalized charity donations to digital trees that grow with attendee participation.

This episode is packed with actionable tips to level up your trade show booth engagement and maximize word-of-mouth impact. Whether you’re giving away hats, planting trees, or commissioning custom artwork, it’s all about aligning your swag with your brand story—and your audience’s values.

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

EP 118 | Leaving Events: How She’s Training Her Protege & Lessons From Her Career With Christine Sionne

Wed, 04 Dec 2024 07:00:00 -0500

You’ve spent years perfecting your craft and leading the charge, but what happens when it’s time to step back and help others rise?

The pressure to keep control while ensuring everything runs smoothly can leave you feeling torn. How do you prepare someone to take the reins without compromising the success you’ve worked so hard to achieve?

Christine Sionne, Senior Marketing Manager, Trade Show at Hunter Industries, joins Matt Kleinrock to talk about embracing transition with purpose. From mentorship to career-defining lessons, Christine shares her hard-won advice on leadership, balance, and the art of stepping into the next chapter with grace.

In this episode, you’ll learn:

✅ Candid advice on making yourself indispensable—and then learning to let go.
✅ What training a protégé taught her about leadership and legacy.
✅ Why taking risks (and letting others fail) can lead to breakthroughs in growth.

Don’t miss this insightful conversation on turning the page without losing the story.

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Connect with Christine

On her LinkedIn: https://www.linkedin.com/in/christine-sionne-5660718a/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 117 | A.I.'s Latest Impacts On Event Execution & Misalignment In Event Programs + Weekly Insights

Wed, 27 Nov 2024 07:00:00 -0500

Events can be powerful tools for engagement, but too often, misaligned goals and a lack of support hold back event teams from delivering their best. On top of that, AI is opening up new possibilities—if you know how to use it.

From leadership’s high expectations to real-world resource challenges, it’s easy to feel like you’re in a tug-of-war between what’s possible and what’s expected. And with AI evolving so fast, there’s a lot to figure out.

In this episode of Event Marketing: Redefined, Matt Kleinrock teams up with Rockway Exhibits + Events’ own Director of Marketing, Coty Adams, to break down the latest AI tools changing the events industry and share strategies for bridging those pesky alignment gaps.

Learn:

✅ How AI tools can make your life easier (and which ones to watch).
✅ What to do when leadership wants big results without giving big resources.
✅ Simple steps to bridge gaps and make your event team unstoppable.

Ready to align your team and leverage AI for real results? Tune in today!

Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 116 | If Your Company Doesn't "Get" Events, Do This

Wed, 20 Nov 2024 07:00:00 -0500

Life’s too short to work for leaders who don’t understand event marketing. In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack the frustrating reality that many companies fail to align their event marketing with strategic goals.

Matt and Pablo break down the red flags that signal your company doesn’t “get” events and share what event marketers can do to shift the narrative—or recognize when it’s time to move on.

Here’s what they cover:

✅ How companies’ expectations clash with their actual approach to events.
✅ The three levels of misalignment: leadership goals, empty metrics, and overworked event teams.
✅ Why event marketers need clarity and alignment to grow their careers.

Bonus: Learn about a proven framework to help you align your event strategy with real results. Reach out to Matt or Pablo to get your hands on it!

If you’ve ever felt stuck in execution mode or wondered if your company is the right fit, this episode is packed with actionable insights to help you take control of your event marketing career.

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 115 | Getting Past Company Politics: From Executive Engagement To Orchestrating The Whole Org Chart

Wed, 13 Nov 2024 07:00:00 -0500

As an event marketer, you have a lot of responsibility on your plate and a whole company counting on you, but you can only do so much!

That's why everything from working across complicated company matrixes to getting executives to engage in your event program are crucial to your success.

So we’ve gathered a panel of past superstars from the show who have years of success under their belts: Nancy Touhill (Director, Global Event Marketing at LexisNexis Risk Solutions), Brittany Lindquist (Director, Marketing Strategy at 8x8), and Hollie Ashby (Manager, Senior Global Events at Akamai Technologies).

Together, they’ll bounce around what has and is working for them when it comes to:

✅ Pushing things forward through heavily matrixed orgs
✅ Getting executives to buy in and actually engage in event programs
✅ Winning the trust of partners to drive engagement and amplification

In this episode, Matt and this powerhouse panel of brilliant women dive into the tactics, tools, and tough questions shaping event marketing today.

Tune in and get ready to bring fresh ideas back to your team!

Connect With Them:

Nancy Touhill: https://www.linkedin.com/in/nancy-touhill-2a419831/
Brittany Lindquist: https://www.linkedin.com/in/brittany-elizabeth-lindquist/
Hollie Ashby: https://www.linkedin.com/in/hollieashby/

Connect With Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 114 | From Event Leads to Sales: Getting In The Right Rhythm With Your Sales Team

Wed, 06 Nov 2024 07:00:00 -0500

Event marketers often invest significant time and money into conferences and trade shows, only to see leads go cold because of delayed follow-up. How can you avoid losing these valuable opportunities?

With the average time to follow up on leads being over 11 days, many companies miss out on potential sales because the leads have already moved on. The longer you wait, the harder it becomes to convert those leads into sales, causing you to lose out on revenue and growth.

In this episode, Matt talks to Zach Barney, Co-founder and CEO of Mobly, about why immediate follow-up is crucial for success. Zach shares strategies for speeding up lead engagement, aligning marketing and sales teams, and using technology to improve follow-up processes—all of which lead to faster conversions.

Here’s what you’ll take away:

✅ How following up on leads within hours can dramatically increase conversions.

✅ What common mistakes companies make in post-event lead management.

✅ Practical advice on syncing marketing and sales efforts for better results.

Don’t let your event leads go cold—listen to this episode for proven strategies to accelerate follow-up and boost your sales.

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Connect with Zach

On his LinkedIn: https://www.linkedin.com/in/zachbarney/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 113 | Have People Stopped Using Events To Find New Solutions?

Wed, 30 Oct 2024 07:00:00 -0400

Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Pablo Gonzalez to tackle the big question: is discovery at trade shows dead, or have we just been doing it wrong?

In this episode, Matt shares an unexpected insight from a prospect who avoids vendors all year—except when she’s ready to explore solutions at trade shows. This simple idea flips the script on how and when discovery actually happens in person and points to a critical truth: some industries still rely on face-to-face interactions, but it’s all about how you set the stage.

They get into:

🔑 Recognizing which event formats foster real discovery (and which don’t).
🤝 Why in-person discovery works well in some industries, from physical products to complex supply chains.
💡 How to rethink sponsorships to leave a lasting impact (hint: it’s more than a logo on a tote bag).
🚫 The need for authenticity: no one wants another “pitch disguised as a session.”

Discovery at events is alive—but only if you bring intention to your setup and avoid the outdated playbook. If you’re ready to see real results from your next trade show, this episode is packed with ideas that actually work.

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 112 | The 2 Biggest Pain Points In Events & How To Handle Them + Weekly Insights With Matt Kleinrock

Wed, 23 Oct 2024 07:00:00 -0400

Event marketers today face growing challenges—proving ROI, keeping attendees engaged after the event, and getting the most out of smaller booth spaces. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits + Events is joined by Coty Adams, they talked about these challenges head-on and uncovers practical strategies that can help you overcome them and achieve real results.

They discuss:

✅ Why measuring ROI has become more complex—and how leading companies are simplifying it with hybrid events, content repurposing, and smart data use.
✅ The true value of trade shows: It’s not just about scanning badges or giving out swag, but building meaningful relationships that drive pipeline growth.
✅ Real-world case studies showing how Rockway clients are making small booths deliver big results and stronger connections.
✅ Key insights from BizBash's must-read list for event pros—perfect for anyone looking to elevate their skills, master hospitality, and create unforgettable, high-impact experiences.
✅ Practical tips for designing impactful small booths: Learn how to create memorable interactions in limited spaces and make every square foot count.

If you’re looking for new ways to measure ROI, boost engagement, or maximize the potential of your event space, this episode is packed with valuable insights you can put into action.

Connect with Matt:

On his LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On his Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 111 | Leveling Up: From Event Manager to Business Leader With Carrie Davenport

Wed, 16 Oct 2024 07:00:00 -0400

Women in events are often incredibly skilled, and they have the potential to become influential leaders in their companies and industries. But many struggle to break out of the event planning roles they’ve excelled in, often facing misconceptions and barriers that make leadership feel out of reach.

That’s why, in this episode, Carrie Davenport, Lead Event Manager at Altria, shares her journey as an advocate for women in business and offers practical, actionable advice for leveling up their careers.

Here’s what you’ll learn:

✅ The key skills you need beyond event planning to position yourself for leadership roles.

✅ The pivotal strategies Carrie used to transition from managing events to influencing business decisions at the highest level.

✅ Practical advice for building strategic relationships and communicating with business leaders.

And more!

Whether you're an event professional or an aspiring leader in any field, this conversation will inspire and equip you to take your career to the next level. Don't miss it!

Connect with Carrie:

On her LinkedIn: https://www.linkedin.com/in/carriedavenport83/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 110 | Better Engagements That Don't Break the Budget

Wed, 09 Oct 2024 07:00:00 -0400

Many companies believe that to create standout engagement at trade shows, they need to overspend on big-budget activations—but that couldn’t be further from the truth. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to dispel the myth that better engagement requires a bigger budget.

Drawing from real-world examples and their own experiences, they explain how focusing on thoughtful, targeted engagement can deliver better results without breaking the bank.

They discuss:

✅ Why flashy activations and expensive giveaways often miss the mark.
✅ How to create a booth experience that feels personalized and connects with your audience.
✅ Practical strategies to make every conversation at your booth meaningful—and profitable.

If you’re looking to elevate your event strategy without overspending, this episode is packed with insights that will help you drive real results while staying within budget.

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 109 | Convincing Your CMO to Give You Budget (Like Brittany Who Went From $0-$600K in One Pitch)

Wed, 02 Oct 2024 07:00:00 -0400

As an event marketer, you often struggle to prove the true ROI of your events and secure the budget needed to create high-impact experiences. How can you convince your CMO to see events as a key part of your company’s growth strategy?

Often, events are viewed as standalone tactics rather than essential components of a larger marketing initiative. This makes it difficult to get the attention and resources you need to deliver real business impact. Without proper alignment with your company’s strategic goals, your events risk being undervalued and underfunded.

In this conversation, Matt and Brittany Lindquist, Director of Marketing Strategy at 8x8, discuss her journey from a marketing team member to becoming a trusted advisor to CMOs.

Learn:

✅ The strategic approach that helped Brittany secure a $600k event budget.

✅ The most important questions to ask your CMO to get buy-in.

✅ Why event marketers need to shift from a “budget” mindset to an “investment” mindset.

Brittany has over 15 years of experience in marketing roles at Oracle and two acquired SaaS startups. Her expertise spans everything from event planning to comprehensive marketing strategy, making her a valuable voice in the event marketing space.

Tired of fighting for your event budget? Tune in now to hear Brittany’s story and start making your event marketing strategy impossible to ignore.

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Connect with Brittany

On her LinkedIn: https://www.linkedin.com/in/brittany-elizabeth-lindquist/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 108 | Nailing Your Post-Show Follow-Up: 9 Step Framework With Matt Kleinrock

Wed, 25 Sep 2024 06:00:00 -0400

The trade show is over, but the real work has just begun. How you follow up with leads after an event can make or break your sales pipeline. In this solo episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, shares one of the most critical (and often neglected) aspects of event marketing: the follow-up.

Based on his experience and a recent post on LinkedIn, Matt outlines 9 actionable strategies to help you turn event leads into real business opportunities. Whether you’re looking to build stronger connections, schedule post-show meetings, or create meaningful touchpoints that stand out, this episode will give you practical advice you can use right away.

Here’s what Matt will cover:

✅ The right way to schedule meetings during the event for post-show success.
✅ Qualifying leads: Why proper qualification is key and how to ensure your team is doing it right.
✅ Tracking your interactions: How to ensure the data you gather leads to better follow-ups.
✅ Personalizing your outreach: Simple tips to make your post-event messages resonate.
✅ The power of fast follow-up: Why speed matters and how to get ahead of the competition.
✅ Creative ways to engage leads, from offsite events to podcast invites.

With these tools in your arsenal, you’ll stop losing leads to bad follow-up practices and start turning your events into real, revenue-driving opportunities.

Don’t miss this episode, and learn how to make every event a long-term sales and marketing channel!

Connect with Matt:

On his LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On his Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 107 | Special Report: Owned Events Have Hit A Tipping Point

Wed, 18 Sep 2024 07:00:00 -0400

In the rapidly evolving world of event marketing, owned events have reached a critical tipping point. More and more companies are shifting away from traditional trade shows and leaning into intimate, customer-focused gatherings to build deeper relationships and drive real value.

In this special mini-episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack why these hosted events are taking over—and how to do them right. Drawing from real-world examples and their own experience, Matt and Pablo explain why the old playbook of keynotes and generic sessions no longer cuts it.

They discuss:

✅ Why understanding your audience's needs is essential to creating an impactful event.
✅ How to curate meaningful experiences and avoid common event mistakes that leave attendees underwhelmed.
✅ The key to making your event a relationship-builder, not just another pitch-fest.

Whether you’re just starting to consider hosting your own event or looking to refine your approach, this episode is packed with actionable insights that will help you stand out in a crowded landscape.

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 106 | 7 Industry Experts Share Event Marketing Must-Dos in 2024

Wed, 11 Sep 2024 07:00:00 -0400

Event marketing is evolving, and so are the strategies that drive its success. In this episode, recorded live from Event Marketing Congress 2024, we bring you a series of interviews with top industry professionals who offer fresh perspectives on making events more sustainable, efficient, and impactful.

In this compilation, you’ll learn:

✅ Hannah Parsley on crafting eco-friendly events without losing attendee engagement.
✅ Greg Beach on how agencies can enhance their collaboration with corporate event teams.
✅ Minal Shah on using Salesforce’s V2MOM to align your event strategy with business goals.
✅ Drew Bush on building client trust when managing event budgets.
✅ Sarah Atchley on cultivating meaningful relationships within the event industry.
✅ Dia Kelly on effective expense tracking and budget management.
✅ Cindy Philips on the role of customer advisory boards in driving event success.

Whether you're managing a massive trade show or a small corporate event, this episode will provide you with actionable tips and strategies to help you deliver memorable and results-driven events. Don’t miss this essential guide to elevating your event marketing!

Connect With Them

Hannah Parsley: https://www.linkedin.com/in/hannahparsley/
Greg Beach: https://www.linkedin.com/in/glbeach13/
Minal Shah: https://www.linkedin.com/in/minaldshah/
Drew Bush: https://www.linkedin.com/in/drewbush/
Sarah Atchley: https://www.linkedin.com/in/sarah-atchley/
Dia Kelly: https://www.linkedin.com/in/dia-stokes-kelly/
Cindy Philips: https://www.linkedin.com/in/cindypphillips/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 105 | Grow Your Career Without Selling Your Soul: Jerry Macnamara on How Event Marketers Can Reach the C-Suite at EMC 2024 (Event Marketing Congress)

Wed, 04 Sep 2024 07:00:00 -0400

In a world where true leadership is defined by influence, authenticity, and trust, how can leaders navigate the challenges of today’s business landscape to create meaningful impact? In this powerful keynote from the Event Marketing Congress 2024, Jerry Macnamara, seasoned CEO and leadership expert, shares his transformative journey and the pivotal lessons he learned along the way.

Jerry opens up about his personal experiences—from working relentless 100-hour weeks and facing a life-threatening health scare at just 26, to leading a company through significant financial turmoil. His story is a compelling reminder of the importance of living life on your own terms and the distinction between happiness and fulfillment.

Listen in to discover:

✅ Why aligning your personal values with professional actions is key to a fulfilling career.
✅ The power of influence over authority and how it drives organizational success.
✅ Strategies for building trust and fostering a cohesive, high-performing team.
✅ Jerry’s three-part framework for bridging the leadership gap and leading authentically.

And so much more…

This episode will challenge you to rethink your approach to leadership and inspire you to lead with greater authenticity and purpose. Don't miss this exclusive insight from Jerry Macnamara's keynote at EMC 2024!

Connect with Jerry:

On his LinkedIn: linkedin.com/in/jerrymacnamara

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 104 | Lessons Learned at Event Marketing Congress 2024

Wed, 28 Aug 2024 07:00:00 -0400

Every event marketer knows the struggle of finding relevant, peer-driven education that truly addresses the challenges of today's landscape. Event Marketing Congress 2024 was born out of this very need.

We realized that as the value proposition of events evolves, so too must the opportunities to learn, grow, and connect with peers at a higher level. We didn’t just talk about it; we did it. And in doing so, we created a space where top minds could come together, share their insights, and redefine what event marketing can be.

But pulling off an event like this wasn’t without its challenges. However, these challenges became opportunities for innovation and success.

Join host Matt Kleinrock, Pablo Gonzalez, CEO of Be The Stage, and Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, as they unpack the most valuable lessons from the Event Marketing Congress 2024.

Here’s what you’ll learn:

✅How to align content and event strategy to minimize risks
✅Actionable tips on how to directly link your events to measurable results
✅Why peer-driven education is key to staying ahead

And more!

Don’t miss out—your next big idea could be one insight away.

Connect With Them

Pablo Gonzalez: https://www.linkedin.com/in/pablo-gonzalez-4333b42/
Mollie Stahl: https://www.linkedin.com/in/molliestahl/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 103 | Adding Strategy to Planning: Creating Events That Drive Results With Rachel Russell

Wed, 21 Aug 2024 06:00:00 -0400

Ever feel like you’re juggling a million things when planning an event?

Let's be real, we all want our events to be memorable and impactful. Whether you're handling intimate dinners or massive trade shows, getting it right is essential.

But here's the kicker – most of us are struggling with tight budgets, limited time, and the pressure to make every detail perfect.

That’s why we’re bringing you Rachel Russell, a seasoned event planner who's been through it all. She’s currently the Assistant Director, Brand, Marketing and Communications at EY and leads the Entrepreneur Of The Year® Greater Los Angeles program, recognizing top business leaders globally.

Rachel's experience includes spearheading the transition from in-person to virtual events during the pandemic, delivering a first-class client experience and building brand eminence.

Tune in and learn:

✅ How to keep your sanity while balancing strategic planning and detailed execution.
✅ Smart ways to maximize impact despite budget constraints and time limitations.
✅ Time management tips to make sure every detail aligns with your vision.

Rachel's journey is packed with insights and real talk that will inspire you to elevate your event planning game. This is the episode you don’t want to miss if you’re ready to take your events from good to mind-blowing!

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Connect with Rachel

On her LinkedIn: https://www.linkedin.com/in/rachelannerussell/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 102 | How to Maximize ROI in Event Marketing With François Fournier

Wed, 14 Aug 2024 07:00:00 -0400

With the return of in-person events, companies are under intense scrutiny to prove that every dollar spent is driving tangible results.

But, calculating and maximizing ROI isn't just about tallying up sales numbers—it's about understanding the deeper impact of every conversation and interaction that happens at your events.

So we’ve brought in François Fournier, Director of Global Events at DTN and a seasoned event marketing strategist with over 20 years of experience. François, who oversees around 75 trade shows and conferences annually, shares his insights and unique methodology, including the concept of the "Cost of Conversations.”

François and Matt dive into:

✅Discovering why not all event interactions are created equal and how to measure the true impact of meaningful business conversations.

✅How François's method can help you work backwards from desired outcomes to create a focused and effective event plan.

✅The common mistakes companies make when calculating ROI and how to avoid them to ensure your event dollars are well spent.

If you’ve ever felt overwhelmed by the complexity of proving your event’s ROI, or you’re eager to fine-tune your strategy in this post-pandemic landscape, this episode is exactly what you need!

Connect with François

On his LinkedIn: https://www.linkedin.com/in/francois-fournier-ctsm-cem-15981120/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 101 | Finding Mentors and Nurturing Mentorship for Event Marketers: A Real Story From Our Community

Wed, 07 Aug 2024 07:00:00 -0400

Mentorship is often touted as a crucial component of professional growth, but what does it actually look like in practice, especially in the events industry?

We all know the journey to success can be challenging, filled with uncertainties and questions—and that's exactly where having a mentor can make all the difference.

Morgan Wood, Marketing and Events Manager at Q-PAC, reached out to us in search of guidance, and we immediately thought of Gerilynn Marburger, Director of Global Events at Hewlett Packard Enterprise, whose passion for mentorship was evident from our very first live show with her.

Gerilynn's enthusiasm to help Morgan set the stage for a meaningful mentorship journey that we can't wait to share with you.

In this episode, you'll discover:

✅ How to establish clear goals and expectations in a mentoring relationship

✅ The real challenges and triumphs of maintaining a mentor-mentee relationship, from imposter syndrome to breakthrough moments

✅ Tips on how to approach potential mentors and make the most out of your mentorship experience

And more!

This isn't just another conversation about professional development; it's a real, raw, and relatable story that underscores the highs and lows of finding and nurturing mentorship.

Connect With Them

Gerilynn Marburger: https://www.linkedin.com/in/gerilynnmarburger/
Morgan Wood: https://www.linkedin.com/in/mperry22/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 100 | Reduce Event Overwhelm With These Supplier Negotiation Strategies With Heather Schneider

Wed, 31 Jul 2024 06:00:00 -0400

Welcome to the 100th episode of “Event Marketing: Redefined”!

Since our inception, our mission has been to build a community for event marketers, providing a space to learn, connect, and grow. We’ve been advocating for strategic, intentional event marketing that drives real results, and it's only fitting that for this special episode, we focus on reducing event overwhelm—a topic that resonates with so many of our listeners.

Event marketers are constantly balancing an ever-growing list of tasks while striving to create memorable experiences, and they often face pressure to do more with less. But with limited resources and increasing expectations, managing the logistics and execution can become overwhelming.

Join us as Heather Schneider, the Event Operations Manager at Tyler Technologies, shares her wealth of knowledge. With over ten years of experience, Heather has led the operational strategy for over 800 annual trade shows and is renowned for her strategic implementation and leadership in the events industry.

She joins Matt to discuss:

✅ Proven supplier negotiation strategies to help you stay organized and reduce stress.

✅ The importance of creating playbooks and standardizing processes for event planning.

✅ How to cultivate genuine, beneficial partnerships with vendors for long-term success.

Tune in to gain valuable insights from Heather and get practical tips to manage your event workload more effectively.

Connect with Heather

On her LinkedIn: https://www.linkedin.com/in/heatheraschneider/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 99 | The 5 Core Concepts Of 2024 Event Marketing: What People Want, How To Deliver It, And The New Way To Measure It - Matt & Pablo Compilation

Wed, 24 Jul 2024 07:00:00 -0400

As we continue to bring you the best insights in event marketing, we pulled out the 5 most fundamental concepts to modern event marketing. Join Matt Kleinrock and recurring guest, Pablo Gonzalez, as they break down what people want these days, and how to deliver on it, know if you're doing it right, and get the support you need from your team.

In this episode, you'll hear:

✅ What Attendees Are Begging For: the value prop at events has shifted. If you're not giving people what they actually want right now, they're not coming back.
✅ Delivering An Experience: showing up without thinking about the exact experience you are going to deliver is the same as burning money. We discuss a two step framework for it.
✅ ROI Measurement vs Pipeline Impact: If you're just measuring leads and direct sales, you're setting yourself up for unpredictable results, but if you set out to measure pipeline impact, you'll build a compounding advantage.

Matt and Pablo bring their dynamic chemistry and deep industry knowledge to this episode, making it both informative and engaging. Tune in to gather actionable insights that you can implement right away.

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 98 | How to ACTUALLY Define “Experiential”? With Kassidy Gala Carpenter

Wed, 17 Jul 2024 06:00:00 -0400

The term "experiential" is frequently tossed around in the event marketing industry, but what does it really mean? And how has its interpretation evolved over the years?

Everyone talks about providing an experience, but the true essence of what makes an event memorable often gets lost. Sensory and emotional elements blend to create a holistic experience, and human connections play a vital role. However, understanding and applying these elements can be challenging.

In this episode, we’ve invited Kassidy Gala Carpenter, Director of Global Events at World Fuel Services, to break down the real definition of "experiential" and share the practical applications and challenges she has faced.

She and Matt will discuss:

✅ Tailoring experiential strategies to different event scales and types.
✅ Practical steps to create a memorable event experience from start to finish.
✅ Metrics and feedback mechanisms to measure the success of experiential elements.

And more...

Don't miss this opportunity to peel back the curtain on what truly makes an event experiential!

Connect with Kassidy

On her LinkedIn: https://www.linkedin.com/in/kgalacarpenter/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 97 | Blueprint For Great RFP's, 5 Great Booth Themes, & 10 Revenue Rules For Trade Shows - Matt & Mollie Compilation

Wed, 10 Jul 2024 07:00:00 -0400

As we approach our 100th episode and gear up for the first-ever Event Marketing Congress, we're bringing you a special compilation of the best moments from our show. Join Matt Kleinrock and Mollie Stahl as they revisit some of the most impactful episodes that have shaped our approach to event marketing.

In this episode, you'll hear:

✅ Blueprint for Crafting Great RFPs: Discover essential steps for creating compelling RFPs that get the best responses.

✅ Creative Booth Themes: Explore innovative booth themes from CES and other trade shows to make your booth unforgettable.

✅ Top 10 Revenue Rules for Trade Shows: Learn strategies for pre-show marketing, lead capture, follow-up, and more to maximize ROI.

Matt and Mollie have great chemistry and a wealth of experience, making this episode both informative and engaging. Tune in to gather actionable insights that you can implement right away.

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined"

Ep 96 | From Corporate Events to Community Building: Changing the Focus

Wed, 03 Jul 2024 07:00:00 -0400

Event marketers are always looking to create impactful and engaging experiences. They pour immense effort into planning and executing events that resonate with attendees. But, often the focus is on the logistics and external elements, overlooking the vital aspect of fostering genuine connections among participants. This can leave events feeling mechanical and attendees disengaged.

On this week’s episode of “Event Marketing: Redefined,” host Matt Kleinrock sat down with Liz Lathan, Co-Founder and CMO of The Community Factory. Liz brings a wealth of knowledge from her 20-year career in corporate events and her passion for creating engaging, community-focused experiences.

They discussed:

✅ How to transition from focusing solely on event logistics to prioritizing attendee engagement and connection.

✅ How to design events that cater to both extroverts and introverts, making sure everyone feels included and valued.

✅ Practical tips for integrating community-building activities into your event planning process to enhance attendee experience and satisfaction.

By shifting the focus from mere attendance to meaningful participation, event marketers can create more impactful and memorable events that attendees will be eager to return to!

Connect with Liz

On her LinkedIn: https://www.linkedin.com/in/lizlathan/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 95 | What People Want From Events Now and How to Do It With Pablo Gonzalez

Wed, 26 Jun 2024 07:00:00 -0400

We keep talking about how the value prop of events has changed and we need to adapt, but if we can see who started figuring this out, we can start to understand how to execute our event strategies better.

That’s why it’s time we take a deep dive into what we know people are asking for and who is out there creating the events people want.

Matt Kleinrock, CEO of Rockway Exhibits + Events, is hosting a conversation about it with our show’s producer, chief ideator, and live event fanatic, Pablo Gonzalez, to discuss:

✅ The one thing event audiences crave and continue to invest in

✅ Who is hosting events that fit the demand (and what they’re doing right)

✅How Rockway is executing an innovative event strategy in line with what THEY believe events should be like

We’d love to hear what you’re hearing people ask for, who you think is doing it right, and what you think about our ideas on it.

Tune in to this edition of Event Marketing: REDEFINED!

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 94 | Rebuilding Connections in Event Marketing with Tara Jones at ExhibitorLIVE 2024

Wed, 19 Jun 2024 07:00:00 -0400

Event marketing thrives on connections and creativity. We’re all about learning and adapting, especially post-COVID. But with lower attendance and tighter budgets, making an impact has become tougher. That’s why connecting with peers and sharing innovative ideas is more important than ever.

Matt Kleinrock, CEO of Rockway Exhibits + Events, sat down with Tara Jones during EXHIBITORLIVE 2024. Tara is a seasoned event professional, and in this episode, she shares her journey of reconnecting with the industry.

What you'll learn:

✅ Creative ways to make a big impression with small booths and tight budgets.
✅ How to build relationships that drive new ideas and knowledge sharing.
✅ Navigating the challenges of event marketing with fewer resources

Hit play and learn from Tara's journey!

Connect with Tara

On her LinkedIn: https://www.linkedin.com/in/tarasweitzer/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 93 | Earning the Right to Innovate at Your Events With Kat Leong

Wed, 12 Jun 2024 07:00:00 -0400

Creating memorable and innovative events is a challenging goal for many event marketers. Crafting experiences that stand out while securing leadership buy-in and balancing budgets can feel like an insurmountable task.

And many marketers dream of transforming their events with unique and engaging elements. But the journey to achieving this level of innovation is fraught with obstacles.

Getting stakeholder approval, navigating early rejections, and balancing traditional elements with fresh ideas require strategic thinking and persistence.

So we’re bringing in Kat Leong, an accomplished event specialist with over a decade of experience in the B2B and hospitality industries. As the Director of Corporate Events at Gainsight, Kat has played a pivotal role in producing flagship events like Pulse, Pulse Europe, and CxO Summit.

Her expertise in creating unforgettable event experiences and her proven track record make her insights invaluable for anyone looking to innovate in event marketing.

You'll learn:

✅ How Pulse transformed from a small conference to a major, creatively unique event.
✅ Effective strategies for securing leadership buy-in for creative ideas.
✅ Ways to balance traditional event elements with innovative executions to create standout experiences.

Tune in to discover how to earn the right to innovate at your events and make your event marketing strategies impactful.

Connect with Kat

On her LinkedIn: https://www.linkedin.com/in/kleong/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 92 | Getting the Most Out of Your Tradeshow Investment with Minal Shah

Wed, 05 Jun 2024 07:00:00 -0400

Participating in trade shows can be a significant investment, but too often, companies fail to see the return they hoped for. And with trade shows being one of the most substantial marketing expenses, many companies are under pressure to justify the costs.

But simply showing up with a booth and some promotional material is no longer enough.

So, to help us navigate this complex landscape, we’ve invited Minal Shah, Manager, Global Strategic Events at Salesforce.

With a rich background in marketing, including her roles at Benjamin Moore and as an intern in the Office of the First Lady at the White House, Minal brings a wealth of experience that will leave you with actionable insights that drive real results.

Matt talks to Minal about:

✅ How to ensure all departments, from sales to digital marketing, are on the same page and equally invested in the success of your trade show presence.

✅ Practical tips on planning ahead, designing modular booths, and negotiating sponsorships to maximize your budget.

✅ Innovative ways to create a memorable experience for attendees that goes beyond the typical trade show setup.

Don’t miss out on this episode – your next successful trade show is just a listen away!

Connect with Minal

On her LinkedIn: https://www.linkedin.com/in/minaldshah/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 91 | Outdoor Brand Experience Execution: From Concept To Completion With Mollie Stahl

Wed, 29 May 2024 08:00:00 -0400

As summer approaches in the US, more brands are turning to outdoor activations to engage their audiences. We're bringing back this timely episode to share insights on how to create an impactful outdoor brand experience.

In this episode of 'Event Marketing: Redefined,' we feature Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, who provides a detailed walkthrough on conceptualizing and executing outdoor brand experiences.

Mollie and Matt Kleinrock revisit the project with Publix, where the team created a successful outdoor branded environment at the Amalie Arena in Tampa.

They discuss:

✅ The steps to creating a successful outdoor brand experience
✅ The importance of understanding a client's purpose, audience, branding, and goals before starting any design work
✅ The key documents and reference points used throughout the process

This episode is packed with valuable insights for anyone looking to make a lasting impression with their outdoor activations.

Tune in to learn how to connect with your audience in meaningful ways and create memorable brand experiences.

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 90 | Smarter Event Spend: From All-In-Or-Nothing To Result Driven Decisions w/ Hollie Ashby, Senior Global Events at Akamai Technologies

Wed, 22 May 2024 07:00:00 -0400

Event marketing often feels like a high-stakes poker game, where the pressure to go all-in to impress can lead to bloated budgets and uncertain returns. And in a world where every event dollar counts, how do we ensure that our investments translate into real business value?

But despite the big budgets, many companies find themselves trapped in traditional spending habits that drain resources without delivering proportional returns. This cycle of overspend leads to misaligned marketing goals and missed opportunities for genuine engagement.

That’s why Hollie Ashby, Manager, Senior Global Events at Akamai Technologies, steps in to guide us away from the all-in-or-nothing mentality. Hollie challenges the status quo, advocating for a more strategic and result-driven approach that aligns closely with broader marketing goals.

You’ll learn:

✅ Optimizing Event Budgets: How to stretch your event dollars further by moving away from "all-in" budgets towards more strategic and impactful spending.

✅ Building Effective Teams: Insights into Hollie's techniques for assembling and nurturing a high-performance event management team.

✅ Innovative Sponsorship Strategies: Strategies for creative and effective sponsorship that drive real engagement and results.

And much more!

Don’t miss this engaging discussion on how to transform your approach from spend-heavy to strategy-smart!

Connect with Hollie

On her LinkedIn: https://www.linkedin.com/in/hollieashby/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 89 | Should You Exhibit or Host Your Own Event? Garrett’s Team Does Both! Find Out How

Wed, 15 May 2024 07:00:00 -0400

In this episode of "Event Marketing Redefined," host Matt Kleinrock chats with Garrett Burnett, Head of Global Events, who has mastered the art of connecting with a niche audience of developers in the wireless IoT sector through a blend of hosted and participated events—establishing a successful events portfolio at Silicon Labs.

But as the world emerges from COVID-related changes, he faces the challenge of adapting to new ways in which audiences consume information and interact, pushing the need to innovate beyond traditional event formats.

So by blending virtual and in-person elements, their team crafts tailored experiences that engage and educate, all while navigating the complexities of global event planning.

Learn about:

✅ How Garrett's team uses detailed persona insights to tailor events specifically for developers in the semiconductor industry.

✅ The transition from virtual to hybrid formats, including roadshows, to enhance engagement and reach.

✅ Strategies for meeting the unique needs of technical attendees at various global locations, ensuring content relevance and impactful experiences.

Press play today—whether you're deciding between exhibiting or hosting, this episode offers valuable perspectives on making the most of both worlds.

Connect with Garrett

On his LinkedIn:

Connect with Me: https://www.linkedin.com/in/garrett-burnett/

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 88 | How to Create and Measure Pipeline Impact at Your Trade Shows

Wed, 08 May 2024 06:00:00 -0400

In the competitive world of trade shows, everyone is seeking to capture the elusive formula for success. And it’s clear, generating and measuring significant pipeline impact from these events is at the forefront of every marketer’s agenda.

But, despite best efforts, many companies struggle to clearly define and achieve substantial ROI and ROO, leaving potential business growth untapped.

Matt Kleinrock, CEO of Rockway Exhibits + Events, sees this challenge as an opportunity to innovate and enhance trade show strategies. That’s why, in this episode, he’ll break down actionable strategies and measurable outcomes to help you maximize the impact of your trade shows.

What he’ll cover:

✅ Innovative approaches to drive leads, partnerships, and net new deals at trade shows.
✅ Insightful methods for accelerating deals and revitalizing customer engagement.
✅ Tips on evaluating your trade show ROI and ROO effectively.

Expect to leave with a toolkit of strategies that will transform how you approach trade shows, ensuring every event is a strategic, revenue-generating opportunity.

Don’t miss out!

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 87 | Creating and Measuring Belonging At Your Events

Wed, 01 May 2024 06:00:00 -0400

Event marketers today have access to an overwhelming amount of data, arming them with the potential to craft unprecedented personalized experiences at their events.

But despite the availability of advanced data analytics and technologies, many struggle to apply these tools effectively to enhance audience engagement and ensure each attendee feels valued and understood.

That's why Naomi Clare Crellin joins us to help bridge the gap between data collection and its practical application. Naomi is the CEO and founder of Storycraft Lab, a company that stands at the intersection of art and science in experiential engagement.

She brings her deep understanding of audience needs to the forefront, emphasizing the importance of knowing your audience to create tailored and impactful event experiences.

Key points to listen for:

✅ How to employ radical empathy and audience understanding to enhance event personalization

✅ The methodologies and tools Naomi uses to transform event experiences through strategic insights.

✅ Common pitfalls in scaling personalized experiences (and how to overcome them using data-driven approaches)

Tune in now to learn how to harness the power of personalization and audience data to not just meet, but exceed expectations.

Connect with Naomi

On her LinkedIn: https://www.linkedin.com/in/naomi-clare-crellin/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 86 | 10 Ways to Turn Trade Shows Into a Sales and Marketing Channel

Wed, 24 Apr 2024 06:00:00 -0400

Imagine spending a hefty sum to secure a spot at a prestigious trade show, and every element seems perfectly aligned for success: you've invested in an engaging booth, partnered with the best in the business, and your strategy is bulletproof.

But despite meticulous preparations, the haunting question lingers – how can you ensure that the right people, your potential clients, actually step into your beautifully designed booth?

That's why in this episode, Matt Kleinrock and guest co-host Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, will dissect how trade shows can transcend their traditional 'cost center' view and evolve into a robust sales and marketing channel.

They will break down:

✅ Strategic Data Utilization: How last year’s data can guide this year’s decisions
✅ Cross-Functional Team Collaborations: Integrating efforts with sales and marketing to enhance reach
✅ Innovative Engagement Tactics: From guerrilla marketing to targeted social media campaigns
✅ And much more!

Don’t miss this comprehensive guide to making the most out of your trade show investments!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 85 | 3 Biggest Event Marketing Ideas From Our 3 Biggest Episodes of 2023

Wed, 17 Apr 2024 06:00:00 -0400

This episode is different!

Since our audience has grown a bunch recently, we thought it would be helpful for you if we, from time to time, went back into our most popular episodes and pulled out the best piece from them and give you a little sampler of them so you can decide whether or not you wanted to go back and check ‘em out!

This one is just that- our 3 most downloaded episodes from 2023, curated for you in one episode for your listening enjoyment.

They include highlights from:

Ep. 62 Jon Wolff, Global Event Manager at Lenovo Business Solutions talking about how he built an events portfolio from the ground up, including

What his first 90 days looked like
How he decides which events to attend, which to exhibit at, and what to sponsor
How he plans his offsite activations

Ep. 58 Beyanka Soleymanian, events manager to marketing manager at Nureva

The difference between being an event planner vs event marketer
What she focused on as a planner that allowed her to become a good marketer
How she goes about it now

Ep. 61 Victoria Matey, event psychology advisor providing science based solutions for event challenges

Science backed ways to get more/better feedback from event attendees
5 basic principles of using behavioral psychology for events

Did you like this episode??? Here is the FEEDBACK LINK Pablo mentions on the show. Would love your advice!!!

Connect with Jon

On his LinkedIn: https://www.linkedin.com/in/jondwolff/

Connect with Beyanka:

On her LinkedIn: https://www.linkedin.com/in/beyanka/

Connect with Victoria:

On her LinkedIn: https://www.linkedin.com/in/victoriamatey/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 84 | Can Technology Really Solve the Lead Capture Problem? With Ryan Schefke

Wed, 10 Apr 2024 06:00:00 -0400

The biggest ask of event marketers is one thing: turn every handshake and conversation into a potential lead.

And with all sorts investment in event tech, capturing these leads should be easier than ever, right?

But reality often tells a different story.

Event teams are still having problems effectively capturing, organizing, and following up with the contacts they make.

That's why we've invited Ryan Schefke, Chief Listening Officer at Captello, back to the table to tackle these challenges head-on. He's here to demonstrate how the right tools and strategies can bridge the gap, transforming the daunting task of lead capture into a streamlined and successful process.

Expect to learn:

✅ What are the three layers of the lead capture problem?
✅ How technology revolutionizes lead capture and nurtures follow-ups.
✅ The significant ways tech solutions streamline event professionals' workflows

Don't let another lead slip through the cracks. Be a part of the conversation and discover how technology can be your ally in the battle for meaningful connections at events.

Connect with Ryan

On his LinkedIn: https://www.linkedin.com/in/ryan-schefke/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 83 | Global Event Marketers Panel: Doing More With Less in 2024

Wed, 03 Apr 2024 07:00:00 -0400

Navigating the tightrope of escalating expectations and shrinking budgets is a familiar dance for event marketers. And while the goal remains to eclipse last year's success, the reality of financial constraints looms larger than ever.

But in this landscape of cutbacks and careful spending, there lies an unprecedented opportunity for creativity and innovation. That’s why we're excited to welcome back two high-level event marketers who know this scenario all too well.

Matt Kleinrock is once again joined by Bethany Murphy, Senior Director of Events at 6sense and Erin McElroy, Program Director of Executive Programs & Event Experience at IBM.

They're here to share not just how they've risen to the challenge, but how these constraints have led to some of their most successful events yet!

Learn about:

✅ Crafting impactful events on a shoestring budget
✅ Strategies for prioritizing resource allocation (wants vs. needs)
✅ Leveraging limited resources to drive maximum engagement
✅ And much more!

Tune in as they reveal how to not just survive but THRIVE in the art of delivering more with less, setting new benchmarks in event marketing excellence without breaking the bank.

Connect With Them

Bethany Murphy: https://www.linkedin.com/in/bethanyjmurphy/
Erin McElroy: https://www.linkedin.com/in/erinmcelroybiz/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 82 | Doing More With Less: How Hosting Your Own Event Can Drive More ROI Than Exhibiting With Lindsey Cohen and Katie Baker

Wed, 27 Mar 2024 07:00:00 -0400

As all prices in the trade show industry go up, and access to your potential clients gets easier, many event marketers are thinking about hosting their own events, but it’s easy to get stuck in doubt if you’ve never done it before.

That’s why we’re bringing on a pair of seasoned event marketers that know how to pull off hosted events AND build them into your existing portfolio!

Fresh off a world tour, Lindsey Cohen, Freelance Experiential Event Producer & Event Marketing Strategy Consultant joins the show with Katie Baker, a freelance Senior Event Producer and Program Lead.

We’ll talk about:

✅ Why the hosted event may yield higher returns than exhibiting at someone else’s event
✅ What customers ACTUALLY want that you can provide by hosting your own event
✅ How to marry the two lenses of business objectives and perfect attendee journey
✅ And more!

Don’t miss this chance to discover actionable strategies and insider tips to maximize your event marketing ROI!

Ep 81 | Upping Your AI Skillset: Live Demo Using AI Tools for Event Marketing

Wed, 20 Mar 2024 07:00:00 -0400

The digital age has transformed how we market events, bringing tools and technologies that promise to make our jobs easier and our events more engaging. And the advent of AI has opened up a new frontier for creativity and efficiency, offering event marketers a powerful ally in crafting memorable experiences.

But despite its potential, many in the industry remain on the sidelines, unsure how to harness AI's capabilities or integrate these tools into their strategies effectively.

We understand these struggles all too well, which is why we’re doing something a bit different!

Nick Borelli, Marketing Director at Zenus and instructor for the Event Leadership Institute’s Enhancing Events with AI Course, is coming on the show to cut through the complexity to provide you with a hands-on demonstration of AI in action.

This episode will feature:

✅ A live screenshare demonstration of ChatGPT, showcasing real-time applications
✅ Insights on using AI to enhance event marketing strategies
✅ A case study walkthrough

This is not just another webinar. It's an interactive experience designed for the curious, the forward-thinkers, and the trailblazers in event marketing.

Don't miss this opportunity to engage with an AI expert!

Ep 80 | SPECIAL TOWN HALL: Re-Live & Re-Cap Lessons Learned at EXHIBITORLIVE This Week With Mandy Glenwright

Wed, 13 Mar 2024 10:00:00 -0400

We are fresh off the floor at EXHIBITORLIVE, and want to share the experience with those of you that couldn’t make it, plus relive a little of the magic with those of you that were there.

But we don’t want to do it alone!

That’s why when we ran into Mandy Glenwright on the floor… and she made it real clear that she was doing well thought out, tactical reckon on everything happening… we decided to invite her to share her takeaways and make this an open town hall!

Join us we review:

✅ What the number one thing we heard Event Marketers have been asked to do this year, and how we think they should approach it
✅ Mandy’s biggest takeaways from the classes and show floor
✅ How ExhibitorLIVE changed their format this year, and whether we think it benefited the attendees or exhibitors
✅ Hopefully, YOUR takeaways from the show!

Town Hall means instead of webinar, we’ll be on a Zoom call, able to see everyone’s faces, and if you raise your hand, we can bring you on screen to give your biggest takeaway.

Don’t miss the chance to learn from your fellow Event Marketers as they share their takeaways on the show!

Connect with Mandy: https://www.linkedin.com/in/mandy-glenwright/

On her LinkedIn:

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 79 | Successful Sponsorship and Standout Strategies for Small Booths at Events

Wed, 06 Mar 2024 06:00:00 -0500

Event spaces and budgets greatly differ, and achieving a significant impact is a universal challenge for marketers and organizers, requiring creativity and strategic insight, especially in the face of limited resources or small booths.

But traditional methods of sponsorships and booth design often don't deliver, leaving many questioning how to distinguish themselves in a competitive event landscape without overspending.

That's why this week’s episode of “Event Marketing: Redefined” features a conversation with Kodi Morton, a seasoned marketing and events specialist at Bruker Scientific with over 16 years at Bruker Corporation.

Kodi shares valuable insights from her EXHIBITORLIVE sessions, including:

✅ Aligning sponsorships with your brand's messaging and objectives.
✅ Strategies for making small booths memorable.
✅ The benefits of the Certified Trade Show Marketer (CTSM) program for education and networking.

Don't let booth size or budget constraints curb your event’s success. Tune in to learn how turning limitations into strengths can give you an edge in the competitive event marketing landscape!

Connect with Kodi:

On her LinkedIn: https://www.linkedin.com/in/kodi-morton-97820613a/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 78 | From Exhibitor to Moment Maker: A Playbook for Winning Your Industry’s Heart

Wed, 28 Feb 2024 08:00:00 -0500

It’s the week of EXHIBITORLIVE, and we did something fun on a Sunday night!

In this special episode of “Event Marketing: Redefined,” Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Andrew Smallwood, Chief Customer Officer at Second Nature, to discuss the groundbreaking strategies that have led his team to win Partner of the Year six times.

Amidst a sea of competitors, Andrew's approach to events as vital sales and marketing strategies, rather than just costs, has set a new standard. But the challenge of standing out in a crowded field required innovative tactics, from VIP experiences to unique branding moves like their signature purple suits.

That’s why through creativity, deep customer engagement, and strategic risk-taking, Andrew shares how they've not only captivated their ideal clients but also fostered a culture of excellence that others strive to emulate.

Listen to learn:

✅ How to create VIP experiences that transform clients into brand champions.
✅ Strategies for building deep, meaningful relationships with clients beyond the event floor.
✅ The importance of brand differentiation and how unique, bold choices make a lasting impression.

Whether you're looking to elevate your current strategies or seeking inspiration to overhaul your event marketing approach, this episode is your gateway to becoming an industry standout!

Connect with Andrew:

On his LinkedIn: https://www.linkedin.com/in/andrewrsmallwood/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 77 | Using AI for Measurement, Validation, and Stakeholder Buy in With Nick Borelli

Wed, 21 Feb 2024 08:00:00 -0500

When the buzz around AI in event marketing reaches a fever pitch, it's easy to wonder: Are we trading authentic connections for automation? And while there's no denying AI's efficiency and innovation, many fear it may eclipse the human touch that turns gatherings into memorable experiences.

But here's the thing: AI in events is all about enhancement, not replacement.

Nick Borelli steps into the spotlight in this episode to explore exactly that. It's not every day we have an AI expert on board, and this is just part one of his special feature on “Event Marketing: Redefined”.

While part two will show us AI and tools like ChatGPT in action for event marketers, in this episode, Nick, the Marketing Director at Zenus, reveals:

✅ How AI can streamline event planning, saving time and resources.
✅ The importance of shifting from linear to iterative thinking in event planning.
✅ Creative ways AI can boost attendee engagement and satisfaction.

Tune in for a blend of expert insight and practical advice on navigating the AI revolution in event marketing.

Connect with Nick:

On his LinkedIn: https://www.linkedin.com/in/nickborelli/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 76 | SNEAK PEEK - ExhibitorLIVE Training: How To Grow Social Media From Events & Grow Events From Social Media

Wed, 14 Feb 2024 07:00:00 -0500

As you've probably heard, we used this podcast as the main activation for our booth at ExhibitorLIVE last year, and we had some incredible results. It went SO well that ExhibitorLIVE invited us back to teach event marketers how we did it.

But we know that not everyone in our community will have the chance to be there, so we're going to give you a sneak preview to the training!

Matt Kleinrock, CEO of Rockway Exhibits + Events, will once again be joined by Pablo Gonzalez, our show producer who led the activation last year, to teach you:

✅ What your company needs to think about before podcast in a trade show booth can even begin to make sense
✅ How to execute it properly- from booth design to running the show to getting the right guests on it
✅ Who the stakeholders you need buy in from are, and how to get them onboard to execute this thing successfully

This will be our dress rehearsal before the big event in Nashville, and would LOVE your feedback to make this as impactful for a room of event marketers as possible.

Join us LIVE, let us know what you think, and walk away with everything you'll need to run this play, yourself!

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 75 | The Best Booth And Engagement Strategies We’ve Seen In The Past 12 Months with Mollie Stahl

Wed, 07 Feb 2024 06:00:00 -0500

Crafting unforgettable trade show experiences is both an art and science, and incorporating themes, experiential design, and storytelling is essential for engaging attendees.

But, many brands struggle to make their booths stand out, often missing the mark on creating memorable interactions.

That’s why Matt Kleinrock and Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, team up again to offer unique insights and strategies for developing trade show experiences that are not just seen but REMEMBERED.

By the end of the episode, you will learn:

✅ How to design trade show booths that tell a story and engage attendees on multiple levels.
✅ The importance of aligning booth design with brand narrative to create a cohesive and impactful experience.
✅ Creative strategies for making your trade show presence memorable and effective in driving brand engagement.

Tune in to transform your trade show strategy and presence from dull to dynamic!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 74 | Climbing the Event Marketing Career Ladder: Tips From HPE’s Global Events Director with Gerilynn Marburger

Wed, 31 Jan 2024 06:00:00 -0500

Navigating the event marketing industry can be a challenging yet rewarding journey. But one major hurdle is the notable lack of mentorship, often leaving many aspiring professionals to chart their own paths without experienced guidance.

That’s why we’ve invited someone who is passionate about changing this narrative.

Gerilynn Marburger, Hewlett Packard Enterprise's Global Events Director, is a globally recognized event strategist with over 25 years in the event industry.

Despite the challenges, she has successfully navigated her way up the career ladder, leveraging a unique blend of strategy, organization, and thoughtful planning.

She will share:

✅ The three important skills that played a key role in her career
✅ How to embody the mindset of putting oneself in the customer's shoes
✅ How a lack of mentorship in the field shaped her journey and why it's vital for the industry's growth
✅ Practical advice for young professionals in event marketing
✅ And more

Don't miss this opportunity to learn from one of the best in the business!

Gerilynn's advice could be the ladder you need to climb to new heights in your event marketing career.

Connect with Gerilynn

On her LinkedIn: https://www.linkedin.com/in/gerilynnmarburger/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 73 | The Data That Can Prove (And Predict) the Value of Your Events with Mark Brewster

Wed, 24 Jan 2024 06:00:00 -0500

We all know events walk a tightrope, especially when stakeholders scrutinize every penny and the environmental impact of corporate decisions is under a magnifying glass.

But time and time again, the persistent challenge lies in the elusive measurement of event success. The absence of a reliable framework jeopardizes companies' ability to showcase the ROI of event marketing, raising doubts about the continued significance of these engagements.

For our kickoff live show in 2024, we're handing the mic to Mark Brewster, CEO and Founder of Explori. He's here to uncover the challenges in the trade show and event industry caused by the lack of measurement.

With over 12 years of expertise, Explori's platforms have empowered event professionals with essential data and insights, enabling them to create better, more impactful events.

Learn about:

✅ Why measurement has always been a hard problem to solve
✅ What is at stake if we don’t act on it
✅ Effective ways to prove the value of event marketing

Join us as we navigate complexities, demystify challenges, and explore practical solutions for a data-driven future in event marketing.

Connect with Mark

On his LinkedIn: https://www.linkedin.com/in/mark-brewster-09931221/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 72 | Greatest Hits: Experiential Marketing, Increasing ROI, and Brand Word of Mouth with Dan Gingiss

Wed, 17 Jan 2024 06:00:00 -0500

As the events industry continues to evolve as fast as ever, the experience you deliver has never been more important... but we keep seeing the same people repeat the same mistakes of the past.

That's why we decided to bring back one of our most popular episodes from last year, and share this conversation with Dan Gingiss - a keynote speaker and author of “The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share.”

After spending over two decades leading companies in both Customer Experience and Marketing, Dan let us in on their secret to success!

He touched upon topics such as:

- How event marketers should be reverse engineering the experiences they create
- The WISER framework (and how it applies in events)
- How to focus on experience and know what strategies to implement
- And much much more!

Don't miss out - listen in now for an insightful look at what it takes to make a successful experience that sticks and clicks.

Connect with Dan:

On his LinkedIn: https://www.linkedin.com/in/dangingiss/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 71 | Making Sure Your Tradeshow Booths Are Engaging: Proven Ideas From The Vault

Wed, 10 Jan 2024 05:00:00 -0500

To be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days want engagement.

It’s about making meaningful connections with potential customers and clients, and it starts with interesting and exciting content that leaves a lasting impression. The key is to create an experience that will draw people in and keep them hooked from start to finish.

But effective engagement can become a tall order—especially when you’re pressed for time.

So to help you get those creative juices flowing, Matt Kleinrock, CEO of Rockway Exhibits + Events, has re-teamed with Mollie Stahl, Senior Account Executive, to discuss what good engagement looks like.

They walk through some notable examples—from projects they have worked on to standouts they have seen on the show floor. They explore ways to create memorable engagement and analyze how it works as well as how it can be applied.

Other topics they touch on include:

- Why you need a framework before talking about an engagement idea
- From theming to your brand story: the importance of tying everything in
- How activating and stimulating senses play a huge part
- And much more

Whether you're an exhibitor, event marketer, event planner, or just curious about the power of engagement, this latest episode of Event Marketing: Redefined will have something for everyone.

This is a replay from one of our most popular episodes of 2023. Dive back in and get more gold from our past experience!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 70 | Booth Staffing Strategies to Get More Leads, Follow up Better, and Increase ROI With Marlys Arnold

Wed, 03 Jan 2024 07:00:00 -0500

In the post-COVID business landscape, the demand for exhibitor education is more pressing than ever.

However, despite its relevance, it often takes a back seat. As turnover in trade show positions increases, professionals are being thrown into the fire without adequate training.

That’s why we’re starting the year on a strong note! In our first episode of 2024, we've enlisted the expertise of Marlys Arnold, a seasoned trade show consultant and author of two books: "Build a Better Trade Show Image" and "Exhibit Design That Works: Create a Trade Show Display That Gets Noticed & Gains Clients."

She delivers key insights on:

✅ The ten commandments of booth staffing
✅ The Exhibitor Education Manifesto: why exhibitors must prioritize education
✅ Defining the elements of effective lead management and post-show analysis for companies
✅ And much more

Whether you're a seasoned pro or a novice, equip yourself for success on the exhibition floor. Don't just adapt; thrive!

Connect with Marlys

On her LinkedIn: https://www.linkedin.com/in/marlysarnold/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 69 | Unwrapping Insights From 2023 and Looking Forward With Guest Host Pablo Gonzalez

Wed, 27 Dec 2023 06:00:00 -0500

With 67 episodes and some side content sprinkled in, along with 65 amazing guests so far..."Event Marketing: Redefined" has blossomed into a vibrant community for event marketers. It's a place where the eager, the curious, and the knowledge-hungry gather to listen, learn, and share.

But this is just the beginning… As the festive season draws near, we embark on a merry journey of reflection and anticipation.

Our CEO (and part-time Santa), Matt Kleinrock, will be joined by our podcast producer (and Santa's little helper), Pablo Gonzalez, as we unwrap insights, learnings, and trends from this year.

We’ll chat about:

🎁 The role of the event marketer today
🎁 What are the go-to tactics we are seeing more of?
🎁 Future of the industry and what needs to happen
🎁 And much more!

So, grab a mug of steaming hot cocoa, slip into your coziest Christmas sweater, and join us as we jingle all the way into the most wonderful time of the year, filled with boundless inspiration and festive cheer!

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 68 | User Conferences That Drive Real Value and Create Opportunities With Bethany Murphy

Wed, 20 Dec 2023 05:00:00 -0500

The value prop of the trade show used to be that they owned the list of ideal buyers you would love to meet, but that has changed. Thanks to technology, we now have the option to reach our buyers ourselves.

That leaves event marketers with a new question to ask themselves:

Should we attend someone's event, or host our own user conference?

That’s why it is crucial to understand how to create a successful user conference that delivers value to both the company and the attendees.

To help you understand how to do it, we're bringing Bethany Murphy, Senior Director of Events at 6sense, to our next LIVE show!

Recently named to Eventible's Top Event Marketers of 2022 list, Bethany will join us to talk about:

✅ How she executed a 1000-person US conference
✅ Handling tricky situations when things don’t go as planned
✅ The thought process and timelines behind every user conference
✅ Effective budget management
✅ And more

Planning or managing a user conference? Whether you're just starting, feeling stuck in the process, or simply curious - here’s your chance to learn the strategies for making your conference a success. Don't pass this up!

Connect with Bethany:

On her LinkedIn: https://www.linkedin.com/in/bethanyjmurphy/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 67 | Organizing Chaos and Streamlining Processes in Your Trade Show Program With Dia Kelly

Wed, 13 Dec 2023 05:00:00 -0500

Have you ever felt overwhelmed by the chaos of managing an event and trade show program? The constant juggling of tasks and the pressure to deliver outstanding results can be daunting—especially for newcomers who have to pick up the pieces.

To bring order, streamline processes, and transform chaos into a systematic approach, we have invited Dia Kelly, a seasoned trade show expert and the Trade Show & Events Manager at Crawford & Company.

We're thrilled to have her on the show, bringing in her 30+ years of proven experience. She'll be sharing invaluable insights on:

✅ Coming in after COVID and gathering research to understand the foundation of each show
✅ How she managed to bring their trade show program all together
✅ How she organized and created a little system within
✅ Plus, much more!

If your goal is to make your event and trade show program a well-oiled machine, this is the episode for you. Press play today!

Connect with Dia:

On her LinkedIn: https://www.linkedin.com/in/dia-stokes-kelly/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 66 | B2B Corporate Events: Strategy, Design & Experience With Amanda Ma

Wed, 06 Dec 2023 06:00:00 -0500

Corporate events offer great opportunities for B2B organizations to connect with their target audience, build relationships, and drive business growth. But organizing and executing these events successfully requires a strategic approach, combined with thoughtful design and immersive experiences.

That's why we've invited Amanda Ma to help you elevate your B2B event playbook.

Amanda is the Founder and CEO of Innovate Marketing Group, an award-winning event management agency.

Collaborating with renowned brands such as TikTok, Google, and East West Bank, Amanda and her team have established themselves as one of the most sought-after event firms in the industry.

She's here to share her wisdom on the following:

✅ Ideal timing for hosting a B2B corporate event
✅ Benefits of hosting company-owned events
✅ The critical role of feedback loops from event attendees
✅ The winning IMPACT process for successful events
✅ Integrating attendee journey and event experience into event design

Don't miss out on this insightful discussion! Tune in now.

Connect with Amanda:

On her LinkedIn: https://www.linkedin.com/in/amandamaimg/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 65 | Integrating Event Software With CRM With Becca Mazur

Wed, 29 Nov 2023 06:00:00 -0500

As the landscape of in-person, hybrid, and virtual events continues to evolve, understanding how to seamlessly integrate event software with your CRM is a game-changer for any business or organization—so much so that it’s not just an option but a strategic necessity.

In this latest offering from “Event Marketing: Redefined,” we step into the dynamic world of event technology with Becca Mazur. Becca has recently taken on the role of Senior Principal Consultant on the Cvent Consulting team at Cvent.

Boasting more than 15 years of experience in event leadership, she has successfully navigated both agency and client perspectives. Before her tenure at Cvent, Becca spearheaded Event Technology Strategy at Cognizant.

She and Matt talk about:

✅ How to integrate event software (and where to start)
✅ Using event software to demonstrate value of events to leadership
✅ Unpacking the effectiveness of event software
✅ And more

Don't miss this opportunity to stay ahead in the ever-evolving world of events. Tune in today!

Connect with Becca:

On her LinkedIn: https://www.linkedin.com/in/beccamazur/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 64 | AI, Community, and Partnerships: the Changing Landscape for Event Marketers With Will Curran

Wed, 22 Nov 2023 08:00:00 -0500

The event industry is filled with shifts and changes. What may have been effective in 2019 may no longer be relevant today, and the solutions we use now may be outpaced by even better options in the future. Despite this, there are major trends emerging focused on community, AI, and partnerships.

When it comes to each trend's role, there's much to explore. What do they mean for those in the industry and how can they be incorporated for success?

That's why we're excited to introduce our next guest, Will Curran. As the Head of Klik at Bizzabo, he is at the forefront of revolutionizing wearable event technology. Will has been recognized as one of the most influential figures in the meetings and events sector, and has received honors such as being named one of the 40 under 40 event industry leaders and 35 entrepreneurs under 35.

Get ready to learn:

✅ The important role community plays in the event industry.
✅ Leveraging AI as a tool for community building, event marketing, planning, and more.
✅ Key steps to establishing and maintaining successful event partnerships

Show up, curious, to gain insights from an industry influencer!

Connect with Will

On his LinkedIn: https://www.linkedin.com/in/willcurran/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 63 | Global Event Marketing Exec Panel: 2024 Program and Career Goals Discussion

Wed, 15 Nov 2023 07:00:00 -0500

Event marketers are given a lot of responsibility (often >50% the marketing budget!), and expected to juggle multiple roles, but we've learned one thing they all wish to get more: mentorship.

That's why we're ECSTATIC to host this panel of global events management rock stars to share their wisdom with you (and amongst themselves) about:

✅ What they are trying to accomplish in 2024
✅ How they are currently working on their career
✅ What helped them get to where they are

When we thought of building a community from a podcast for and by event marketers, a panel like this was a big goal.

Matt is joined by Jon Wolff, the Global Events Manager (SSG) at Lenovo, and he's also reunited with Nancy Touhill, who serves as the Director of Global Event Marketing at LexisNexis Risk Solutions, and Tavar James, the Senior Director and Global Head of Field Marketing and Events at Riskified.

Don't miss out on this insightful conversation!

Connect With Them

Nancy Touhill: https://www.linkedin.com/in/nancy-touhill-2a419831/
Tavar James: https://www.linkedin.com/in/tavarjames/
Jon Wolff: https://www.linkedin.com/in/jondwolff/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 62 | Building A Modern Event Marketing Strategy From Scratch with Jon Wolff

Wed, 08 Nov 2023 06:00:00 -0500

Event marketers often find themselves juggling multiple responsibilities and facing high expectations. It can sometimes feel like they have a target on their back, with so much demanded from them, including executing strategies and delivering measurable ROI.

But what if you were tasked with building a modern event marketing strategy from scratch? This daunting challenge requires a unique level of expertise, and we've brought in someone who knows it all too well.

Jon Wolff is a Global Events Manager at Lenovo. Lenovo, renowned for its hardware products, now seeks to expand its footprint in solutions and services. In order to achieve this, they have enlisted someone of Jon's caliber to develop a comprehensive plan, roadmap, and strategy.

In his second appearance on "Event Marketing: Redefined," he shares:

✅ How he approaches his role and how did he go from there
✅ How he strategically looks at events
✅ Why having just a booth sets them up for failure
✅ Effective engagement tactics
✅ Plus, much more!

Gain valuable insights, practical tips, and proven strategies that will empower you to excel in your role and deliver exceptional results.

Learn from Jon's experience and expertise - hit that play button now!

Connect with Jon

On his LinkedIn: https://www.linkedin.com/in/jondwolff/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 61 | Small Tweaks To Make For Big Results: Behavioral Psychology For Event Marketing With Victoria Matey

Wed, 01 Nov 2023 07:00:00 -0400

In the fast-paced world of event marketing, success lies in understanding the psychology of your target audience. By incorporating research-backed scientific principles into your strategy, you can yield significant results in driving better events.

But introducing and implementing behavioral psychology techniques may face resistance from traditional marketers who are skeptical about its effectiveness.

That's why we've invited an expert to promote a change in mindset and education, highlighting the impact of behavioral psychology on event marketing success. In this episode, Matt talks to Victoria Matey, an event psychology advisor and co-founder of Matey Events, a business event consultancy.

Victoria believes experiences start in people's minds. She uses her knowledge of human behavior to make it easier for event professionals to create outstanding events.

Tune in to hear them dive into:

✅ Event challenges that can be solved with science-based solutions
✅ Why hacks are not the way to apply event psychology
✅ Psychological mechanisms that drive people's motivation
✅ The five research-backed north stars to guide your event’s success

It's time to harness the power of behavioral psychology and create unforgettable experiences for your audience. Don’t miss out on this insightful discussion!

Connect with Victoria:

On her LinkedIn: https://www.linkedin.com/in/victoriamatey/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 60 | Get More Mileage From Your Events Through Content With Amanda Johnson

Wed, 25 Oct 2023 07:00:00 -0400

Imagine the exhilaration of putting in all the time, effort, and resources into planning and executing a successful event. But it's often over in the blink of an eye, leaving you with a sense of bittersweet satisfaction.

As you triumphantly check it off your to-do list, a sigh of relief escapes you. However, a lingering realization sets in - there's untapped potential waiting to be discovered beneath the surface of your event.

What if you could extend an event’s lifespan and maximize its impact?

Enter content creation.

In this week’s episode of “Event Marketing: Redefined” we explore the power of content in driving event-led growth and how you can get more mileage from your events by leveraging the versatility and distribution potential of content.

Matt had the opportunity to sit down with Amanda Johnson, the Head of Content Marketing at Splash, an innovative event marketing platform.

Amanda is a skilled storyteller who creates impactful narratives and strategies that effectively drive pipeline and revenue. Her exceptional talents have earned her the Gold and Platinum Hermes Creative Awards.

Hear them talk about:

✅ Tips for creating engaging event content
✅ Overcoming content creation challenges and crutches
✅ Planning stories and narrative: developing content with available resources
✅ How to measure success in content marketing

No matter your event, this episode offers insights on using content as a catalyst for success. Tune in to discover how harnessing content creation can elevate your event-led growth strategy.

Connect with Amanda:

On her LinkedIn: https://www.linkedin.com/in/adayjohnson/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 59 | Increasing The Sustainability Of Your Trade Shows And Events with Al Mercuro and Marley Finnegan

Wed, 18 Oct 2023 07:00:00 -0400

Sustainability is one of the biggest topics in the trade show and events industry, and the demand is only growing, but even when you have the best intentions as an event marketer, it can feel overwhelming to get started.

That's why we're bringing you not just one, but two experts to help you get more sustainable regardless of your starting point!

Join us for a panel on sustainability with Marley Finnegan, Al Mercuro, and Matt Kleinrock where we'll discuss:

- How to overcome the paralysis by analysis and just start making your events more sustainable
- What little, medium, and big things you can do to make trade show booths or events more environmentally friendly
- Which ways you can nudge your suppliers to get more sustainable options
- And much more!

Marley Finnegan, the founder of PURPOSE, is a passionate sustainability professional and climate tech founder. With over 150 hours of certifications and a GRI Certified Sustainability Professional, she exhibits a palpable drive to innovate and assist organizations in evolving their sustainability strategies.

Al Mercuro is a member of the Sustainability Committee of the EDPA and head of the subcommittee working on exhibit guidelines for sustainable built exhibits. He is also a member of the Event Safety Alliance, just to name a few. He is considered by some as the “Jedi Master of Trade Shows.”

Come and pick the brains of the people leading the charge for sustainability in event marketing!

Connect with Al and Marley:

Al Mercuro's LinkedIn: https://www.linkedin.com/in/al-mercuro-4929645/
Marley Finnegan's LinkedIn: https://www.linkedin.com/in/marleyfinnegan/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 58 | Event Marketing vs Event Planning: Going Beyond Logistics to Creating Experiences With Beyanka Soleymanian

Wed, 11 Oct 2023 06:00:00 -0400

In the dynamic world of event management, two key roles play a vital part in creating memorable experiences: the event planner and the event marketer.

While both positions work towards achieving successful events, they differ in their primary responsibilities and challenges. So, what sets these roles apart? And for the few who navigate both, what does that entail?

After having Beyanka Soleymanian on one of our ExhibitorLIVE 2023 specials, we just had to bring her back for a chat about what it's really like juggling two roles in the event world – being both a planner and a marketer.

Beyanka, currently the Marketing Manager at Nureva Inc., boasts an impressive 17-year career in event marketing. With her undeniable skills and unique talents, she has mastered the art of breathing life into events and making sure attendees remember them for a long time to come.

She rejoins Matt for a fun conversation on:

- Biggest distinctions between an event marketer and an event planner
- Mindset shifts and insider tips on both fronts
- The often-overlooked third element of the job
- Strategies for pitching to leadership
- How color psychology and lighting can influence immersive experiences

Whether you're deep into event planning, diving headfirst into event marketing, or wearing both hats, give this episode a listen for some valuable insights from a seasoned event professional like Beyanka.

Connect with Beyanka:

On her LinkedIn: https://www.linkedin.com/in/beyanka/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 57 | Getting Your Stakeholders Buy In For Your Trade Show And Events Program With Chloe Richardson

Wed, 04 Oct 2023 05:00:00 -0400

You can have the best ideas for your events program and a rock-solid execution plan, but if you can't get stakeholder buy-in, none of it will happen.

That's why we're bringing on a guest that takes pride in making it easy to prove the value of your event marketing strategy - Chloe Richardson.

As VP Senior Corporate Relations at Explori, she is on a mission to simplify the measurement of event impact.

Her accomplishments include recognition in notable lists such as Eventex's 100 Most Influential People in the Events Industry 2022 and Glisser's Most Influential Women in the Events Industry 2021, among others.

Together with host, Matt Kleinrock, they will talk about:

- Why executives told her event marketing careers are dying and how she used it as an advantage
- How to deal with the pressure to cut costs in your event program
- What event teams are doing wrong when measuring brand awareness and how to do it right
- How to go from anecdotes to measurable data beyond leads

Don't be one of those people who lack answers because they're busy juggling multiple tasks and extinguishing fires, leaving no time to step back, view an event comprehensively, and contemplate strategic approaches.

Join us live and get the answers you need!

Connect with Chloe:

On her LinkedIn: https://www.linkedin.com/in/chloelarichardson/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 56 | Content Creation & Repurposing for Trade Show Campaigns with Christina Piedlow

Wed, 27 Sep 2023 06:00:00 -0400

In our modern, fast-paced world, trade shows require a constant presence. Given the digital era we're in, crafting a compelling trade show campaign involves more than just setting up a booth and handing out brochures – creating and repurposing great content are now vital to making trade shows truly effective.

So how can you determine which content to share and which channels to use in order to boost visibility and reinforce important messages?

We'll be discussing this with Christina Piedlow, the President and CEO of TPG Trade Show + Event Marketing – an acclaimed agency that boasts a track record of over 25 years in delivering successful digital and immersive experiential programs to top brands.

Christina is well-versed in content strategies and guides a team of creative professionals. Together, they harness the power of social, digital, and interactive platforms across client experiences, trade shows, events, and ongoing marketing endeavors.

We're down to our second-to-last stop of the Event Marketing: Redefined Summer Tour! So get ready to dive into a pool of inspiration as we learn:

- Developing content strategy for before, during, and after the trade show
- Extending trade show impact with repurposed content
- Using email to stay connected with attendees after the event
- Effective trade show campaigns using content creation and repurposing

Lots to unpack in this episode!

Connect with Christina:

On her LinkedIn: https://www.linkedin.com/in/christina-piedlow-a96724b/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 55 | Picking the Right Mix of Events: The Event Portfolio Planning Strategy With Nicola Kastner

Wed, 20 Sep 2023 05:00:00 -0400

Are you feeling overwhelmed when it comes to choosing the right events for your company? With so many options available, it can be challenging to determine where to invest your limited budget and resources—especially when you’re just starting out.

Selecting the perfect blend of events that align with your objectives and yield maximum results can be a tough process to crack. That's why we've invited an expert to help you navigate through it all!

Nicola Kastner, an award-winning event marketing strategist and one of the world’s most recognized experts in building effective event strategies, will be joining us. She has been named one of Event Marketer’s 2019 B2B Dream Team and Women In Events 2018.

As an independent consultant, Nicola helps clients transform their business objectives into tangible outcome-driven event experiences and stand out from the competition.

Here’s a preview of the topics they will cover in this episode of “Event Marketing: Redefined”:

- How to approach portfolio planning
- Strategies for selecting the optimal mix of events that align with company objectives
- Determining when a hosted event is a better choice compared to a third-party event
- Understanding which events and trade shows fill the top, middle, and bottom of your sales pipeline/funnel

Our goal is to help you gain the confidence and knowledge needed to make well-informed decisions that drive your company's growth.

If you share the same goal for yourself, tune in to this next stop of our Summer Tour!

Connect with Nicola:

On her LinkedIn: linkedin.com/in/nicolakastner

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 54 | Crafting the Perfect RFP For Your 2024 Trade Show And Event Budgets with Mollie Stahl

Wed, 13 Sep 2023 05:00:00 -0400

When you're in the market for vendors, partners, and a company to work with, you want the best. You need someone who can not only handle your problems but also elevate your business to new heights. It's important to have a dependable partner, one that you can proudly showcase on the show floor.

While having an ideal partner with all these traits isn't always possible, when it does happen, it underscores the importance of your RFP process. Do you really need to stick to the same old approach?

In episode five, we explored the dos and don'ts of crafting an RFP for your next tradeshow booth. It was such a hit that we couldn't resist a part two! We've invited Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, a trusted resource, to join us again.

This time, she and Matt talk about:

- Why a typical RFP just isn’t cutting it anymore
- Key questions to consider when crafting your RFP
- What you should be thinking about when going out to RFP
- Ideal process and biggest pet peeves

Start rethinking RFPs so you can get the best results. You do not want to miss out!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

LinkedIn Mastery: Elevating Your Trade Show Presence with JD Gershbein Live On The Show Floor At ExhibitorLIVE

Sun, 10 Sep 2023 07:00:00 -0400

Welcome to Event Marketing Redefined, where we explore the latest strategies and insights to help you succeed in the world of trade shows and event marketing. In this episode, we're diving deep into the power of LinkedIn and how it can transform your trade show presence.

Our special guest, JD Gerstein, founder of Owlish Communications and a pioneer LinkedIn strategist, shares his expertise on leveraging LinkedIn for trade shows and brand experiences. Whether you're an executive, business owner, entrepreneur, or part of a high-performing sales team, JD's insights are invaluable.

Discover how to craft a compelling LinkedIn profile that resonates with your ideal clients and prospects. JD reveals the secrets to using LinkedIn not just as a networking tool, but as a content creation and engagement platform. Learn why building relationships on LinkedIn is crucial for your trade show success and how to avoid the common pitfalls.

Join us on this journey to LinkedIn mastery and take your trade show presence to new heights. JD Gerstein's advice and actionable tips will leave you inspired and ready to make LinkedIn a cornerstone of your event marketing strategy.

Tune in now to elevate your trade show game with LinkedIn mastery!

Connect with show host Matt: On LinkedIn
Connect with JD: On LinkedIn

Ep 53 | Event Design: Current Trends, Newest Innovations, and What Is Coming with MigueI Neves

Wed, 06 Sep 2023 05:00:00 -0400

As the industry bounces back from the pandemic, event planners and marketers are grappling with important questions: Where do we go next in this rapidly evolving landscape? How can we navigate the rising costs that have become prevalent in 2023? What exactly does the 'new normal' look like?

Matt Kleinrock reunites with Miguel Neves in this exciting episode of “Event Marketing: Redefined” as they share their insights, helping listeners gain a solid understanding of the industry's potential for success amidst challenges.

Miguel is the Editor-in-Chief at Skift Meetings and a renowned figure in the meetings and events sector. Skift Meetings, a trusted publication, serves as the compass for global meetings and event professionals, offering guidance and inspiration about innovation in the meetings industry.

With a pulse on the event tech sector and a strong presence in the global online event professional community, Miguel brings a wealth of knowledge and experience to the table.

They both touch on:

- The idea of pipeline impact
- Top trends currently occupying the minds of event planners
- The impact of Gen Z and Millennials as emerging buyers in the events space
- Importance of interpersonal relationships in the event experience
- The role intentional design plays

Tune in to learn from industry experts, expand your knowledge, and equip yourself with the tools needed to thrive in the dynamic world of events!

Connect with Miguel:

On his LinkedIn: https://www.linkedin.com/in/miguelseven/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Designing Immersive Brand Experiences at Trade Shows with Christina Piedlow Live On The Show Floor At ExhibitorLIVE

Sun, 03 Sep 2023 05:00:00 -0400

In this special episode, we're thrilled to have Christina Piedlow, President & CEO at TPG Trade Show & Event Marketing. Join your host, Matt Kleinrock, in an engaging discussion to dive deep into the art and science of creating unforgettable brand experiences in the dynamic world of trade shows.

Discover proven strategies and innovative approaches that can transform your trade show presence from ordinary to extraordinary. Explore the importance of pre-event planning, interactive booth designs, and engaging content development that captivates your target audience. Learn from real-world examples and success stories that demonstrate the impact of immersive experiences on brand perception and ROI.

Whether you're an event marketer, business owner, or simply curious about the future of trade show marketing, this video offers invaluable insights and practical tips to help you craft memorable brand experiences that leave a lasting impression.

Join us on this journey to unlock the secrets of designing immersive brand experiences and stay ahead in the competitive world of trade shows. Don't miss out—hit that play button and elevate your trade show game today!

Connect with show host Matt: On LinkedIn
Connect with Christina: On LinkedIn

Ep 52 | Empowering Companies and Promoting Diversity in Event Activations | Eventist365 Podcast with Yanique DaCosta

Wed, 30 Aug 2023 06:00:00 -0400

Do you want to know how to create enriching and comprehensive brand experiences for event and trade show attendees that also promote diversity and inclusivity?

In this episode of Yanique DaCosta's podcast "Eventist 365," Matt Kleinrock, CEO of Rockway Exhibits + Events, shares his insights and experience on the topic. Through Yanique's show, you can discover how professionals in the corporate event industry navigate the chaotic event world to transform their ideas into memorable experiences.

Some of the things they discussed:

- Matt’s top brand activation projects and the creative process involved
- How to encourage team members to step out of their comfort zones and achieve extraordinary results
- Using leadership positions in the event industry to promote diversity and inclusivity among workforce and attendees
- The must-attend event for every event marketing professional or planner

Yanique was a previous guest on “Event Marketing: Redefined,” where she and Matt delved into the nuances of design in event marketing. Be sure to check out episode 23, titled "Biggest Mistakes to Avoid in Graphic Design for Tradeshows (And How to Do It Greatly)," if you haven't already listened to it.

Connect with Yanique:

On her LinkedIn: https://www.linkedin.com/in/ydacosta/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Strategies for Elevating Trade Show Value with Clare Conway Live On The Show Floor At ExhibitorLIVE

Sun, 27 Aug 2023 06:00:00 -0400

Join us for an illuminating discussion as we delve into the art of elevating trade show value with the dynamic insights of industry veteran, Clare Conway. This session unveils powerful strategies to transform your trade show experience into a high-impact engagement platform.

Discover how to conquer challenges such as lead retrieval, lead generation, and ROI tracking, while aligning sales and marketing efforts for maximum impact. Clare Conway's expertise shines as she shares her vision for the future of trade shows, integrating technology, interactive experiences, and innovative sponsorship options.

Tune in to gain actionable insights that will revolutionize your event marketing approach, all in the company of one of the industry's leading voices. Don't miss this opportunity to redefinetrade show success.

Connect with show host Matt: On LinkedIn
Connect with Clare: On LinkedIn

Ep 51 | From Idea to Design: How Experiential Tradeshow Booths Come to Life With Donnie Miller

Wed, 23 Aug 2023 06:00:00 -0400

Everyone is trying to be more experiential these days and have great ideas around it, but few people know what it takes to bring those ideas to life.

That's why we'll be talking about going from idea to design on the next stop of the Event Marketing: Redefined Summer Tour!

Our host, Matt Kleinrock, has decided to bring in his most trusted resource for designing experiential trade show booths: Donnie Miller, the Creative Director at Rockway.

Donnie has a unique gift of being able to take a great idea, bring stakeholders together, and show how everything will come together around a common objective... and he's going to show exactly how he does that!

You'll learn:

- How to build support around a concept in order to get it built
- What needs to happen in order to make an experiential theme turn into a narrative that attendees will understand and tell as a story
- How to include experiential in with all the other things your booth needs to accomplish without becoming too busy
- and more!

Bring your notebooks and thinking caps because this will be one of the most practical shows we've done yet! Great questions are welcome.

Connect with Donnie:

On his LinkedIn: https://www.linkedin.com/in/dm3consult/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Evolving Trade Show Experiences with Danica Tormohlen Live On The Show Floor At ExhibitorLIVE

Sun, 20 Aug 2023 05:00:00 -0400

Dive into the dynamic world of event marketing as Matt Kleinrock engages in a captivating conversation with Danica Tormohlen, the driving force behind Exhibitor News Network. Danica brings her 25 years of industry expertise to the forefront, offering a fresh perspective on the ever-evolving landscape of trade show booths and brand experiences.

Join us as we explore the latest trends, industry challenges, and innovative strategies that are shaping the future of event marketing. From cutting-edge design trends to navigating budget constraints and the powerful resurgence of in-person events, Danica provides invaluable insights that shed light on the path forward for exhibitors and event marketers.

Tune in for an engaging discussion that reimagines the way we approach event marketing and discover how Exhibitor News Network is paving the way for a new era of success.

Connect with show host Matt: On LinkedIn
Connect with Danica: On LinkedIn

Ep 50 | Resetting Event Marketing Standards: Disrupting the Traditional Approach and Changing the Narrative with Aaron Kaufman

Wed, 16 Aug 2023 08:00:00 -0400

The world of event marketing stands at a pivotal crossroads. Traditional approaches, once hailed as the gold standard, have become stagnant and fail to leave a lasting impact. It's time to confront the elephants in the room and break free from the suffocating shackles of 'this is how it's always been done.'

As an industry, we bear the responsibility to address deep-rooted problems that have plagued us for too long. Sweeping them under the rug is no longer an option. We must shine a light on the challenges we face and find innovative solutions that propel us forward.

For this vital conversation, we needed a guest with tenacity and conviction. That's why we invited Aaron Kaufman, an influencer, speaker, and President at Fifth Element Group Inc. His exceptional insights have earned him a well-deserved spot among The 100 Most Influential People in the Event Industry.

Teaming up with Matt Kleinrock, CEO of Rockway Exhibits + Events, they fearlessly delve into:

- A fresh and unfiltered perspective on the event industry
- Overcoming outdated standards, guidelines, and barriers to entry that hinder progress
- Unraveling the overall problems plaguing the event and trade show world
- And much more!

Get ready for an episode of “Event Marketing: Redefined” that dares to be honest, forward-thinking, and unapologetically bold.

Tune in to this discussion!

Connect with Aaron:

On his LinkedIn: https://www.linkedin.com/in/akthefifth/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Designing Immersive Experiences: A Game-Changer for Event Marketers with Dave Walens Live On The Show Floor At ExhibitorLIVE

Sun, 13 Aug 2023 06:00:00 -0400

Join Matt Kleinrock as he sits down with industry veteran and CEO of Exploring Inc., Dave Walens, in this captivating interview.

Discover the latest trends in the event marketing industry, including the resurgence of in-person events, the power of immersive experiences, and the evolving role of design. Get insights into how Walens' company, ID3 Group, is redefining brand experiences through custom-themed environments, innovative technology, and a forward-thinking approach.

Find out how technology, AI, and a creative workforce are shaping the future of event marketing, and learn about the importance of thinking bigger to stay ahead in this dynamic industry. If you're an event marketer looking to elevate your brand experiences and drive results, this conversation is a must-watch.

Connect with show host Matt: On LinkedIn
Connect with Dave: On LinkedIn

Ep 49 | Thinking Like a Marketer: How to Tie Trade Shows to Business Goals | Skift Meetings Podcast with Miguel Neves

Wed, 09 Aug 2023 06:00:00 -0400

This is a message we'll never tire of repeating: the key to trade show exhibit success lies in thinking like a marketer, and it requires intention and strategy.

In this special episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, was a guest on another podcast. Together, they explore the art of building a brand through trade show exhibits and events.

Skift Meetings, a podcast for event professionals, showcases the industry's leading innovators, delves into the latest advancements in event technology, offers insightful case studies of successful events, and presents novel perspectives on event design.

Matt sits with Miguel Neves, sharing invaluable insights on creating a powerful and impactful trade show experience that aligns with your business goals.

They cover these topics:

- Thinking like a marketer to build a brand and drive real results
- The power of intentional in-person events
- Rockway Exhibits + Events' transformation from exhibit house to a strategic partner, creating booths aligned with business goals
- And much more

This episode is packed with valuable trade show tips and practical advice that will change how you approach creating a successful exhibit experience.

Connect with Miguel:

On his LinkedIn: https://www.linkedin.com/in/miguelseven/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Elevating Experiences and Maximizing ROI with Jaclyn Gilio Live On The Show Floor At ExhibitorLIVE

Sun, 06 Aug 2023 05:00:00 -0400

Join us for an insightful conversation with Jaclyn Gilio, a Marketing Events Specialist from VertexOne, as we explore the world of event marketing redefined. We dive into Jaclyn's journey as a CTSM candidate, her quest to find a new exhibit house for VertexOne, and her pursuit of innovative ways to showcase and amplify their software.

Discover the importance of creative engagement, driving qualified leads, and the exciting trend of immersive booth experiences. Learn how return on experience (ROX) takes center stage in Jaclyn's strategy, making events memorable and impactful for attendees.

Gain valuable tips on networking, event planning, and creating memorable booth experiences that leave a lasting impression on your audience. Tune in to explore the future of events and the power of making connections beyond the trade show floor. Don't miss this engaging episode filled with practical insights from an event marketing expert!

Connect with show host Matt: On LinkedIn
Connect with Jaclyn: On LinkedIn

Ep 48 | Pre & Post Show Marketing Strategies For Maximum ROI with Doug Foley

Wed, 02 Aug 2023 05:00:00 -0400

It’s easy to get caught up in the excitement and buzz surrounding the days you spend at a show or event. But what many fail to recognize is that the true driving force behind your return on investment lies within the other 362 days of the year. It's during these seemingly ordinary days that the groundwork for success is laid, and yet, it often goes unnoticed and unmentioned.

Take trade shows as an example: they’re a fantastic opportunity for companies to showcase their products or services and connect with potential customers. However, one crucial aspect that is often overlooked is the implementation of pre and post-show marketing strategies. These strategies play an instrumental role in achieving success, yet they frequently take a backseat to flashy exhibits and gimmicks.

Do you have a compelling campaign in place to drive quality attention to your booth? What happens when the show wraps up?

Join us on "Event Marketing: Redefined" as Doug Foley, President of Giant Goat, an acclaimed digital marketing agency specializing in custom, data-driven strategies, shares his expertise with his college friend and host, Matt Kleinrock. With features on Entrepreneur and Forbes, Doug brings a wealth of knowledge to the table.

Known for his hit podcast, "The Happiness of Pursuit," where he explores how ordinary individuals transformed their passions into extraordinary lives, Doug is also the #1 Amazon Best-Selling author of "Breakout Blueprint: How to Find Your Passion, Take Action, and Build a Lifestyle Business."

They'll cover:

- Driving targeted traffic to your booth (with a formula for successful emails)
- Crafting the ideal follow-up strategy
- Leveraging advanced data from shows and organizers
- Thinking like a marketing executive when choosing events
- Plus, many more invaluable insights!

It is vital to recognize the immense impact that effective pre and post-show marketing can have on a company’s overall results. By prioritizing these strategies, you can maximize your visibility, engagement, and ultimately your success at trade shows.

Be sure you won’t miss out!

Connect with Doug:

On his LinkedIn: https://www.linkedin.com/in/douglasjfoley

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Experiential Marketing Unplugged: How Personal Connections Transform Brands with Tiana Magdamo Live On The Show Floor At ExhibitorLIVE

Sun, 30 Jul 2023 06:00:00 -0400

Join us for a captivating conversation with Tiana Magdamo, a seasoned event marketer, as she shares her insights and experiences in the ever-evolving world of event marketing.

In this interview, we explore the significance of experiential marketing, its role in creating brand experiences that transcend traditional metrics, and the power of forging genuine connections with audiences.

Discover the strategies and secrets behind executing successful trade show booths, captivating audiences, and leveraging technology while preserving the essential human element in an increasingly tech-driven landscape.

Whether you're an event marketing enthusiast or a seasoned professional, this interview will inspire you to rethink your approach to event marketing and redefine your strategies for an impactful and engaging future. So tune in to gain valuable insights that will help you stay ahead in the dynamic world of event marketing.

Connect with show host Matt: On LinkedIn
Connect with Tiana: On LinkedIn

Ep 47 | The Biggest Risk to an Event Marketer’s Career: Forgettable Events With Phil Mershon

Wed, 26 Jul 2023 06:00:00 -0400

As event marketers, our ultimate goal is to create impactful experiences that resonate with attendees long after the event concludes. We invest countless hours in meticulous planning, thoughtful design, and innovative execution… but in a fast-paced and ever-evolving industry, there is a looming risk that can potentially hinder our career growth—forgettable events.

Hosting forgettable events can have far-reaching consequences, not only affecting one’s professional reputation but also eroding the trust of both clients and attendees, potentially limiting future opportunities.

Understanding the critical distinction between unforgettable and forgettable events is essential. That's why we've enlisted the expertise of Phil Mershon, the Director of Experience at Social Media Examiner, to help us gain valuable insights into this subject.

Phil is not only a seasoned speaker and trainer but also the author of "Unforgettable: The Art and Science of Creating Memorable Experiences," showcasing his passion for designing unforgettable moments.

Tune in to learn:

- Key characteristics that distinguish unforgettable events from forgettable ones
- The event and audience brainstorming process
- How to use technology and social media to elevate the event experience and create unforgettable moments
- And much more!

This is a fun conversation that will stay with you for a long time! Listen as we unravel the secrets to creating unforgettable events and explore the profound impact it can have on the career of every event marketer.

Connect with Phil:

On his LinkedIn: https://www.linkedin.com/in/philmershon/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Trade Show Booth Success: Expert Strategies and Trends with Nicole Maves Live On The Show Floor At ExhibitorLIVE

Sun, 23 Jul 2023 06:00:00 -0400

Join me, Matt Kleinrock, as I delve into the world of event marketing redefined with Nicole Maves, a seasoned Trade Show & Event Specialist, during our exciting coverage of Exhibitor Live.

In this engaging conversation, Nicole shares her experiences and valuable insights on the latest trends, challenges, and strategies in the trade show industry. Discover how she navigates international shows, deals with freight challenges, and leverages technology, including social media, to make events successful.

Don't miss out on this informative discussion that offers practical advice for both seasoned professionals and budding event marketers.

Connect with show host Matt: On LinkedIn
Connect with Nicole: On LinkedIn

Ep 46 | Building a High-Performance Event Marketing Team | Best Places To Lead w/ Jerry Macnamara

Wed, 19 Jul 2023 06:00:00 -0400

On this special episode of “Event Marketing: Redefined,” we’re featuring another podcast that Matt Kleinrock, CEO of Rockway Exhibits + Events, guested on.

He recounts with his good friend and mentor, Jerry Macnamara of “Best Places to Lead,” his journey of leading and guiding the company through the COVID pandemic and coming out stronger than ever.

Prior to the pandemic, Rockway was an average to good business. But when COVID hit, they faced unprecedented challenges that threatened their very existence.

They had a conversation about:

- How Matt led his team through challenging times
- Why profitability ensures success
- The importance of aligning incentives and delivering on promises
- The truth of what it takes to build a strong company culture
- Why event marketing is just another underutilized marketing channel
- And much more

Leadership is not immune to challenges; even the best can stumble. This episode is a must-listen if you want to learn how to become a better leader and navigate through crises.

Connect with Jerry:

On his LinkedIn: https://www.linkedin.com/in/jerrymacnamara

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Revolutionizing Trade Show Experiences through Collaboration and Advocacy with Jessica Sibila Live On The Show Floor At ExhibitorLIVE

Thu, 13 Jul 2023 13:00:00 -0400

Join me, Matt Kleinrock, as I sit down with the incredible Jessica Sibila, the Executive Director of The Exhibitor Advocate, in a riveting conversation. Together, we dive deep into the world of trade shows and the pivotal role of amplifying exhibitor voices. We explore the critical need for collaboration among exhibitors, show organizers, and suppliers to drive real change in the industry.

Get ready to discover the innovative solutions we discuss to address rising costs, enhance communication, and unlock unparalleled value for exhibitors and event marketers alike. Jessica shares practical resources and tools offered by The Exhibitor Advocate, empowering exhibitors to navigate challenges and achieve resounding success in this dynamic marketing channel.

Don't miss out on this enlightening conversation as we uncover the power and potential of exhibitors in shaping the future of trade shows.

Connect with show host Matt: On LinkedIn
Connect with Jessica: On LinkedIn

Ep 45 | Implementing B2C Creative Brand Strategies In B2B Event Marketing with Rob Drury

Wed, 12 Jul 2023 06:00:00 -0400

B2C events and activations are known for pushing the boundaries of creativity, igniting memorable experiences, and captivating audiences with their out-of-the-box ideas and unique approaches.

In today’s fiercely competitive landscape, where brands are vying for attention and striving to make lasting impressions, B2B events have the opportunity to draw inspiration from the B2C playbook.

That’s why we have invited Rob Drury, founder of Cartwheel & Co., an experiential and integrated marketing agency, to join us on the podcast and draw from his extensive experience working with B2C brands.

With a remarkable track record spanning over two decades, he was the creative mind behind some of the buzziest immersive activations and events like SXSW and San Diego Comic Con.

In this episode, they'll discuss:

- The innovative and distinct nature of B2C events and activations
- The relevance of B2B events adopting B2C approaches
- The importance of prioritizing ideas over design in creative event work
- The ROI potential of brand activations and digital reach post-events
- Strategies for maximizing collaborations between companies and event marketing partners

Tune in to this latest offering of “Event Marketing: Redefined” and revolutionize your B2B event marketing strategies with B2C creativity and insights from an industry expert.

Connect with Rob:

On his LinkedIn: https://linkedin.com/in/robert-drury-9099a964

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://us02web.zoom.us/webinar/register/WN_jQ3qc6iLQ_OW9JybVbQEnQ#/registration

CTSM Program Takeaways w/ Marsha Bivins Live From The Trade Show Floor At ExhibitorLIVE

Fri, 07 Jul 2023 11:00:00 -0400

One of the biggest reasons we heard event marketers were coming to ExhibitorLIVE is the CTSM program they offer to level up your career.

Marsha Bivins was one of those vent marketers, and she joined us to share a bunch of really practical takeaways from what she’s learning, and what she’s planning to implement.

Connect with show host Matt: On LinkedIn
Connect with Marsha: On LinkedIn

Ep 44 | The Difference Between Experiential Marketing Strategies Between Agencies, Associations, or Brands with Nancy Touhill

Wed, 05 Jul 2023 06:00:00 -0400

Today we delve into the fascinating world of experiential marketing strategies across diverse sectors—agencies, associations, and brands.

In this captivating discussion, we are joined by Nancy Touhill, the Global Head of Event Marketing at LexisNexis Risk Solutions.

Nancy brings a wealth of experience to the table, having worked across multiple domains throughout her career. From her agency roots to her association involvement, and now spearheading event marketing for a brand, she offers an invaluable perspective.

Gain unique insights into how these entities approach event marketing, discover the key differentiators, and unlock the secrets to success in this dynamic industry.

What she discussed with Matt:

- How her career path shaped her ability to thrive in the fast-paced event marketing industry
- The crucial relationship between events, marketing and sales
- Evaluating strategy on a case-by-case basis
- Key takeaways from her previous roles
- And much more!

Tune in to this episode of “Event Marketing: Redefined” that's sure to inspire and enlighten!

Connect with Nancy:

On her LinkedIn: https://www.linkedin.com/in/nancy-touhill-2a419831/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Capturing Leads With Interactive Digital Experiences At Your Booth w/ Eitan Magid Live On The Show Floor At ExhibitorLIVE

Sun, 02 Jul 2023 11:00:00 -0400

Discover how Popshap, a leading interactive solution provider, is transforming trade show booths and brand experiences with its cutting-edge Digital Interactive Touchscreen Kiosks.

In this episode of Event Marketing: Redefined, Matt Kleinrock interviews Eitan Magid, CEO of Popshap, as they discuss the trending use of interactive screens, software customization, ROI tracking, and the importance of engaging attendees in the digital age.

If you're an event marketer looking to enhance your company's presence and attract high-value leads, this episode is a must-watch.

Connect with show host Matt: On LinkedIn
Connect with Eitan: On LinkedIn

Ep 43 | A Step-by-Step Guide to Building Your Event Marketing Program From the Ground Up with Rebecca Abram

Wed, 28 Jun 2023 05:00:00 -0400

Executing events the right way can greatly benefit a brand or company and have a significant impact. But with multiple components involved, it can be challenging to create an event from scratch without losing sight of your objectives or missing crucial details.

How do you ensure you are setting the event up for success, rather than failure?

To guide us through the intricate yet rewarding process, we have Rebecca Abram, who serves as the Sr. Strategic Events Marketing Manager at Calendly and has landed a 6-figure deal since joining the company. With her expertise, she is actively involved in building Calendly’s event program from the ground up.

In this engaging episode of "Event Marketing: Redefined," she shares her know-how on:

- The steps involved in building an event from the ground up
- Diving deep after establishing the WHY and SMART goals
- How to track and identify people in the pipeline
- Creating sales alignment, despite its challenges.
- What the creative process looks like

In Rebecca's words, if events are executed properly, they are a "great proof point for helping to build out the rest of the program as you are starting to train internal teams on the value and function of events."

Stick around if you're eager to learn more, as this conversation is bound to offer valuable insights for everyone!

Connect with Rebecca:

On her LinkedIn: https://www.linkedin.com/in/rebeccaabram/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Bringing Trade Show Lessons Back To Your Team w/ Jennifer Ramczyk Live from ExhibitorLIVE

Fri, 23 Jun 2023 11:00:00 -0400

Jennifer Ramczyk was like so many of your buyers- a one person team at a trade show looking to get educated on what is happening in the industry, trying to find new ideas, and hopefully make a few connections to add to her network… all while needing to come home with a compelling reason for why she should return to ExhibitorLIVE with her boss.

Understanding that mindset will help you as an event marketer, and you’ll also get some ideas for why you may or may not want to bring your team to ExhibitorLIVE next year.

Connect with show host Matt: On LinkedIn
Connect with Jennifer: On LinkedIn

Ep 42 | Getting The Message Right: The Key To Success With Experiences with David Fischette

Wed, 21 Jun 2023 06:00:00 -0400

To make an experience truly unforgettable, it's not enough to rely solely on the event itself.

The key to success lies in crafting a compelling message that effectively communicates your brand's story and goals. Without a powerful and persuasive message, your experience might fall short of making a lasting impact.

For those curious about the intricacies of messaging strategy, we've got a special treat for you as we welcome David Fischette on this episode of “Event Marketing: Redefined.”

David is the Founder, CEO, and Chief Creative at Go West Creative (GWC). He has over 38 years of experience helping big global brands in telling their stories so they can better relate to their target audiences and motivate them to take action.

He joins Matt to discuss:

- Crafting messaging and seamlessly integrating it into experiential strategy
- How to tell a story and narrative through activations
- Virtual and event production
- And much more!

If your to-do list this year involves refining your messaging and creating experiences that resonate and leave an impactful impression, this is the place to be.

Connect with David:

On his LinkedIn: https://www.linkedin.com/in/david-fischette-0119b3/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

What Has Changed In The Trade Show Industry w/ Jason Weddle LIVE from the Trade Show Floor at ExhibitorLIVE

Sun, 18 Jun 2023 07:00:00 -0400

The beauty of trade shows is the “watering hole effect”- being able to rub shoulders with prospects, clients, experts, and even competitors.

This is why when I ran into Jason Weddle, CEO of Hamilton, I asked him to come onto the podcast to talk about:

The evolution of talent in the exhibit industry
New trends being done internationally by our best client
The changing value proposition of shows and exhibit houses
And much more!

It’s great to talk to a season veteran growing another great team. We are all part of the exhibit ecosystem and bring value to each other.

Enjoy!

Connect with show host Matt: On LinkedIn
Connect with Jason: On LinkedIn

Ep 41 | The Value Of Tailoring Your Message To The Specific Event (And How To Execute It) with Tavar James

Wed, 14 Jun 2023 05:00:00 -0400

What distinguishes a great event marketer from a good one is their strategic thinking and intentionality towards their brand's narrative.

Great event marketers tailor their messaging to fit each specific event, rather than relying on a single message that has worked in the past for multiple events. They go above and beyond a "good enough" mindset and put in the necessary effort, ultimately achieving exceptional results.

It's not every day you come across individuals who think on a different level, and Tavar James is certainly one of them.

When Matt Kleinrock, CEO of Rockway Exhibits + Events, had a conversation with James as the Global Head of Events & Sponsorships at Riskified, he was blown away by the thought-provoking dialogue.

Not one to be held back by the odds stacked against him, Tavar's inspirational rise to the top from the hospitality industry to events, as a minority, only fueled his passion to, in his own words... “bring people together in creative and strategic ways to engage and amplify a brand's message...whatever that message may be."

On this episode of "Event Marketing: Redefined," they discuss:

- How he moved up the ranks as a minority in event marketing
- Asking the right questions to get promoted
- What to do when you’re worried about cuts to your event budget
- What it takes to be a successful event marketer in today's industry
- And much more!

Any event marketer who wants to understand and navigate the upcoming challenges and opportunities should definitely watch or listen to this conversation.

Connect with Tavar:

On his LinkedIn: https://www.linkedin.com/in/tavarjames/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

The Language of Event Marketers | Live On The Show Floor From ExhibitorLIVE w/ Kodi Morton

Sun, 11 Jun 2023 05:00:00 -0400

Kodi Morton came to ExhibitorLIVE to learn from their CTSM program and find community with her people, event marketers.

Lucky for us, we found HER!

This was a great conversation with a real event pro on the show floor talking about the formation of an event marketer, the trends on the show floor, and the "path to promotion town".

We need more of these conversations!

For the best trade show booth strategy in the business- intentional design, great customer service, and no more sleepless nights- go to Rockway Exhibits + Events

Connect with show host Matt: On LinkedIn
Connect with Kodi: On LinkedIn

Ep 40 | How to Create an Experiential Tradeshow Booth Strategy that Connects with Your Audience with Ian McGonnigal

Wed, 07 Jun 2023 06:00:00 -0400

Are you tired of seeing attendees walk past your tradeshow booth without a second glance?

Tradeshows can pose a tough challenge to event marketers: it’s a unique opportunity to showcase your brand and engage with potential customers, but you only have a limited time to leave a lasting impression.

To stand out from a sea of booths, you need to be intentional about crafting an experiential booth strategy that connects with attendees on a deeper level.

That’s why in this episode of “Event Marketing: Redefined,” Ian McGonnigal joins Matt Kleinrock, CEO of Rockway Exhibits + Events, to discuss practical and applicable steps to get started. Ian is an experiential and event marketing expert with 30 years of strategic marketing leadership in multiple industries.

With an impressive 13-year career at renowned agencies like Jack Morten and George P. Johnson, Ian has honed his expertise and now stands at the helm of his own venture, Experiential Executive LLC.

Learn the following:

- How to think about strategy
- Actionable steps to effectively execute and craft your own strategy for events and tradeshows
- Why it pays to have an experiential tradeshow booth nowadays
- Measurement and analytics
- And much more

Take part in this discussion as we uncover the art of crafting an experiential tradeshow booth strategy that resonates with your audience, leaving a lasting impression that goes far beyond the event itself.

Connect with Ian:

On his LinkedIn: https://www.linkedin.com/in/ianmcgonnigal/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Capturing Data Through Engagement Techniques | Live On The Show Floor From ExhibitorLIVE w/ Ryan Schefke

Sun, 04 Jun 2023 05:00:00 -0400

We met Ryan Schefke the moment we registered for our show.

More accurately, we met his software, Captello, because they provided the engagement platform for ExhibitorLIVE.

As luck would have it, they also happened to be exhibiting right next to Hotel Rockway, so we struck up a conversation, and realized immediately that Ryan needed to come on the show.

This is an interesting conversation about:

the next generation of engagement on the show floor
capturing data without interrupting conversations
knowing your customer

with Ryan who is an extremely knowledgeable and like-able guy!

Connect with show host Matt: On LinkedIn
Connect with Ryan: On LinkedIn

For the best trade show booth strategy in the business- intentional design, great customer service, and no more sleepless nights- go to Rockway Exhibits + Events

Ep 39 | Rev Up Your Revenue with Digital Experiences: A Guide to Virtual Events with Belinda Joseph

Wed, 31 May 2023 06:00:00 -0400

The events world is a dynamic one, making it an exciting industry to be a part of despite its demanding and fast-paced nature.

In-person events are still here to stay as they offer a unique and irreplaceable opportunity to connect and interact, while virtual events have gained tremendous popularity in recent times.

The hybrid event space on the other hand challenges event professionals when it comes to striking the right balance between in-person and virtual components to create a seamless and inclusive experience for attendees.

We can never have too many conversations about this as there are so many layers we still have yet to explore, which is why we’ve brought on someone who is passionate about producing experiences—regardless of the event she has worked on.

Belinda Joseph is the Head of Events and Community at Goldcast, a digital event platform for B2B marketers. She has nearly 15 years of experience in marketing program management for Fortune 500 companies.

So if you’re thinking of executing in-person, virtual, or hybrid, how do you ensure that you’re running more engaging events to drive revenue?

Belinda shares:

- Guidance on how to get people to show up to events
- Getting started with virtual and how to strategize
- Choosing the types of events for your brand depending on the funnel stage
- Why brand awareness is important to a degree (but you can't hang your hat on that)
- And much more!

The future of events continues to unfold, and by embracing the possibilities presented by in-person, digital, and hybrid experiences, you hold the power to create extraordinary moments that resonate with your audience. Learn more by tuning in to this timely conversation!

Connect with Belinda:

On her LinkedIn: https://www.linkedin.com/in/belindajoseph/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Questions To Ask To Incorporate Sustainability In Your Events | Live On The Show Floor From ExhibitorLIVE w/ Hannah Parsley

Fri, 26 May 2023 05:00:00 -0400

Hannah Parsley is a Jill of all trades as the Marketing Communications Manager at ZwitterCo.

She came to ExhibitorLIVE looking for ideas about how to be more sustainable within her event marketing strategies, shared great insights into how to go about doing that.

We also talked:

- Pre-show marketing
- Aligning sales and marketing
- The importance of a mentor for your career
- and much more!

This was a great conversation with the type of event marketer we love to have on the show!

Connect with Hannah on LinkedIn

Connect with Matt on LinkedIn

Ep 38 | How IBM Is Building Narrative And Intentional Design Into Their Events with Erin McElroy

Wed, 24 May 2023 06:00:00 -0400

In today's rapidly evolving world, the landscape of events and marketing is experiencing a significant paradigm shift, creating a pressing need for businesses to adapt and connect with customers in meaningful ways.

Amidst this changing landscape, the rise of experiential marketing has emerged as a powerful trend. It offers businesses a remarkable opportunity to go beyond traditional marketing approaches and deeply engage their audience. By infusing intentionality into their strategies, businesses can harness the power of experiential marketing to its fullest potential, driving tangible and significant results that resonate with their target audience.

Tune in to this enlightening episode of “Event Marketing: Redefined” as we dive into the world of events and experiential marketing with our special guest, Erin McElroy, who is the Program Director of Executive Programs & Event Experience at IBM.

From being featured as one of the 25 Women Who Rule the Event Industry to speaking at the Experiential Marketing Summit in 2019 and 2020, Erin is decorated with multiple accolades and is highly regarded in her field.

She and Matt Kleinrock discuss:

- How she came from a product background at IBM and how that really allowed her to accelerate in the event and experiential marketing side of things
- Making the connection from products to experiences and events, as well as exploring the power of intention in today's hot trend of experiential marketing.
- The art of intentionality: discover how to create experiences that truly resonate with your audience.
- And more

With her extensive knowledge, remarkable track record, and wealth of experience in the realm of events and experiential marketing, Erin's insights are invaluable for anyone seeking a deeper understanding of this dynamic field.

Connect with Erin:

On her LinkedIn: https://www.linkedin.com/in/erinmcelroybiz/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Marketing Sound And Smell On The Trade Show Floor | Insights from Exhibitor Live 2023 Ep 2 w/ Beyanka Soleymanian

Sat, 20 May 2023 08:00:00 -0400

Beyanka Soleymanian joined us for a mixer on the night before ExhibitorLIVE started, and it was clear she had learned a thing or two about event marketing throughout her career.

She's done everything from music festivals to experiential audio exhibits, and we knew we were lucky to get her to come share some stories about it live from the trade show floor.

We got into:

- the high risk/high reward factor of demo-ing an audio product at your booth
- how to measure brand awareness generated at shows
- the importance of the senses when creating an experience
- much more!

Spend some time listening to Beyanka, then go connect with her on LinkedIn so you can start building your network of talented event marketers.

Ep 37 | The Event Insider: Unpacking Data, Associations, and Event Marketing Strategies with Rich Vallaster

Wed, 17 May 2023 06:00:00 -0400

Are you curious about what it's like to get inside the mind of an expert who lives and breathes events and tradeshows? What if you could take part in a well-rounded conversation about this exciting industry?

It's not enough to rely on the same old playbook every year and expect the same results. That's why we're thrilled to bring you this episode, where Matt Kleinrock sits down with Rich Vallaster, CEM, DES, the Director of Marketing, Live Events and the Trade Show Wonk at A2Z Events–Personify.

Rich has a wealth of knowledge about the industry—he has spent the bulk of his career in the events business, from large-scale outdoor experiences to some of the largest tradeshows and conferences.

He is also an appointed member of the Center for Exhibition Industry Research (CEIR) Council and an active member of the International Association of Exhibitions & Events (IAEE) and the Professional Convention Management Association (PCMA).

No matter how experienced you are, there's always more to discover, unpack, and learn. Join them as they chat about:

- What exhibitors fear the most right now
- Sustainability in events
- Using data to effectively engage with the audience and market to millennials
- The future of events post-pandemic: shifts, changes, what’s worrisome and what’s exciting
- And much more!

Get an insider's perspective on what it takes to plan and execute successful events in today's rapidly changing landscape.

Connect with Rich:

On his LinkedIn: https://www.linkedin.com/in/richvallaster/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Insights from Exhibitor Live 2023 | Day 1 On The Show Floor w/ Matt Kleinrock

Sat, 13 May 2023 08:00:00 -0400

We went to ExhibitorLIVE - the trade show about the trade show industry- set up a our podcast at the Rockway Exhibits + Events booth and interviewed some of the top thought leaders in our industry.

We'll be releasing all our conversations in a special series on the show.

This is Matt Kleinrock, the CEO of Rockway Exhibits and Events, on day 1 talking about what he's looking forward to on the show, plus:

- his vision for elevating the role of event marketers
- addressing their challenges
- providing solutions.

Gain valuable insights into the future trends and shifts in the event marketing landscape.

Don't miss these engaging conversations with the brightest minds in the trade show industry at Exhibitor Live 2023.

Connect with Matt:

On his LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On his Company: https://rockwayexhibits.com/

Ep 36 | Tradeshows Evolve: How Organizers Are Giving Participants a Better Experience with Nicole Bush

Wed, 10 May 2023 06:00:00 -0400

Are you still stuck in the same old tradeshow mentality? Are you reminiscing about the "good old days" before COVID hit and longing for things to go back to the way they were?

Well, times HAVE changed. We’ve been catapulted into a sudden shift in the events space, and if you're still holding onto outdated strategies, you'll be left behind.

Tradeshows are not what they used to be, and the value they provide has evolved due to digital advancements and constant innovation. Attendees are more discerning than ever before, and a stale event is the last thing you want people to remember.

So, how can we as an industry drive meaningful value and create an unforgettable experience that attendees will find worth their time, money, and effort?

In this episode of "Event Marketing: Redefined," we're thrilled to welcome Nicole Bush, the communications and media officer for AHR Expo.

With over 15 years of experience in strategic communications, she works across the HVACR industry segments to create and share content, promote education, and facilitate experiences for all industry stakeholders.

She and Matt Kleinrock, CEO of Rockway Exhibits + Events, will explore:

- The evolution of tradeshows: what shows, organizers and associations are doing to make tradeshows a win for everybody going
- Challenges faced by large conference organizers and associations
- Resources to help get better results at tradeshows or make things go smoother
- What are the things exhibitors can leverage from their events, organizers, and associations?
- And much more

With so much to discuss, you won't want to miss out on this engaging conversation!

Connect with Nicole:

On her LinkedIn: https://www.linkedin.com/in/nicolefbush/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 35 | How to Use Data to Transform Exhibits and Events: A Deep Dive Discussion with Joe Federbush

Wed, 03 May 2023 06:00:00 -0400

Data plays a critical role in exhibits and events because it provides valuable insights into attendee behavior, preferences, and engagement. By collecting and analyzing data, we can make informed decisions about every aspect of an event, from marketing and promotion to the design of the exhibits and activities.

But even though we’re aware of utilizing data for improvement, the process itself can seem quite complex, overwhelming, and daunting. How do you weed out what’s useful and what isn’t? Where do you begin? Is there an optimal tool that can make things easier?

We’ve invited a lauded leader in this space to address your most pressing questions on data-driven strategies.

Joe Federbush is the president of EVOLIO Marketing, Inc., a full-service market research firm that aims to assist marketers in developing the best brand experiences that have a significant impact on their businesses and careers.

He will be a guest on “Event Marketing: Redefined” to discuss:

- How Evolio leverages data to create effective strategies for companies looking to optimize their exhibits and events
- Establishing benchmarks, measuring results and creating KPIs
- What areas exhibitors should be focusing on, what they are missing and what they need to do better
- And much more

Don’t be the last to find out how you can successfully align your events to your business strategy to make sure they deliver effective results!

Connect with Joe:

On his LinkedIn: https://www.linkedin.com/in/joe-federbush-9733392/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 34 | The Art of Negotiating With Hotels: What Event Marketers Need to Know About Booking Venues with Bethany Coleman

Wed, 26 Apr 2023 06:00:00 -0400

Securing the ideal venue for events can be a daunting task in our world and we understand that booking the perfect location is critical to its success. But when it comes to negotiating with hotels, it can be a challenging and even nightmarish experience.

That’s why we’ve invited an award-winning event and marketing manager to help us navigate this complex process. Bethany Coleman is the Director of Event Management at The Institute of Internal Auditors Inc. and has worked in the industry for over three decades.

Her portfolio boasts a diverse range of events, spanning from modest gatherings of 50 attendees to large-scale productions with 200K participants, with budgets ranging from $10K to $10M.

She and Matt Kleinrock, CEO of Rockway Exhibits + Events, talk about:

- The process of negotiating an event
- The importance of defining your event goals before approaching hotels
- The key criteria to evaluate when selecting a venue
- Negotiating advice for event managers and event marketers
- And much more

Don't miss out on the latest episode of "Event Marketing: Redefined"! Get ready to receive practical tips and valuable insights on how to effectively negotiate with hotels to achieve your event objectives. Bethany's expertise and experience will surely leave you wowed. Tune in now!

Connect with Bethany:

On her LinkedIn: https://www.linkedin.com/in/bethanyhcoleman/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 33 | How To Navigate The Chaos And Execute Unforgettable Events with Kate Patay

Wed, 19 Apr 2023 06:00:00 -0400

Events come with a unique set of challenges—the badge of honor associated with stress and last-minute changes. Despite the excitement that comes with it, organizing an event can be daunting, especially when things don't go as planned.

Nobody wants to be the one who's panicking and running around at the last minute. So how do you make sure your event goes off without a hitch, stands out, and leaves a lasting impression on attendees?

We’ve invited a prominent industry professional on the show to walk you through executing high-level events. Kate Patay, CPCE, is the Director of Engagement at Terramar and is known globally for unique events, strategic partnerships, and impactful experiences.

Some of her achievements include the coveted Pacesetter Award from the Events Industry Council and the NACE Icon Award. She’s also recognized as one of the Top 25 Women Who Run Events by Eventcombo.

Kate has a lot of insight to share! Such as:

- An overview of the challenges faced by event planners and marketers
- Unforgettable events she has produced, created and worked on
- Applicable strategies on how to handle stress and navigate chaos
- And much more

Seasoned or novice, you don’t want to miss this episode of “Event Marketing: Redefined” as we take you behind the scenes to help you make sure your next event is a hit!

Connect with Kate:

On her LinkedIn: https://www.linkedin.com/in/katepatay/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 32 | The Future of Event Marketing: Shifting the Marketing Landscape Through Innovative Experiential Activations with Frank Moran

Wed, 12 Apr 2023 06:00:00 -0400

Experiential marketing is one of the most dynamic fields in the world of marketing, but how can you stay ahead of the curve and make sure that you're taking advantage of new opportunities?

In this episode of “Event Marketing: Redefined,” Matt Kleinrock explores with Frank Moran some of the amazing opportunities for event marketers to push boundaries and create unique, out-of-the-box experiences.

Frank founded The Experiential Group (TXG), a full service experiential production agency that specializes in bringing brands to life through extraordinary experiences. His team has executed experiential programs for big names such as Sony, Samsung, L’Oreal, Nike, Burger King, Sprint, Unilever, ESPN, and Tesla just to name a few.

Three things to look forward to:

- A rundown of different experiential activations that sit far outside the box
- How to supercharge your event marketing with powerful, game-changing strategies
- Why creating unforgettable, unconventional experiences matter

From pop-up shops to mobile activations to technology-driven campaigns and robotics, we’re uncovering the revolutionary possibilities of experiential marketing in today's world.

Prepare to be empowered, inspired to think differently, and unleash your creativity like never before!

Connect with Frank:

On his LinkedIn: https://www.linkedin.com/in/moranfrank/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 31 | Branded Environments: A Breakdown of the Publix Plaza Case Study From Concept to Completion

Wed, 05 Apr 2023 06:00:00 -0400

Brands are increasingly opting for branded environments as a way of making their presence known in communities or locations frequented by their customers.

However, it requires a thorough understanding of the community and brand goals to accomplish this successfully.

This is exactly what our team did when we collaborated with Publix for yet another ambitious project. With multiple creative and strategy sessions that spanned the course of several months, we created an outdoor branded environment for Publix at the Amalie Arena in Tampa that was well-received by the locals.

Mollie Stahl, Senior Account Executive, is featured again on “Event Marketing: Redefined” to walk you through conceptually and strategically how the Rockway team went about this.

She and Matt Kleinrock revisit:

- How the Publix Plaza came about (from concept to completion)
- Why you need to understand a client's purpose, audience, branding, and goals before beginning any design work
- What kind of document we used as a reference point throughout the process

Definitely a project that’s one for the books!

Want to learn the importance of taking time to understand your customer and finding ways to engage them where they are? Then this episode is a must-listen for you.

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 30 | From Virtual to Face-to-Face: How Events Can Help You Build a Stronger Community with Sam Zelitch

Wed, 29 Mar 2023 06:00:00 -0400

Community is an integral part of our lives. We flourish when we have a supportive, engaged, and vibrant community around us. Having a strong community is advantageous, both on a personal and business level. But how do events contribute to building it?

Matt Kleinrock, CEO of Rockway Exhibits + Events, delves deeper into this subject alongside Sam Zelitch, a Community Manager at Squarespace.

As a staunch advocate of the vital role events play in cultivating community spirit, this approach has enabled Sam and his team to organize enjoyable and successful events.

Key points to look out for:

- Why community is important
- How events help build community and why community helps events
- What Circle Live is about and the process of creating it
- Why the metaverse can never replace real-life (hint: the value of face-to-face interpersonal relationships)

Press play on this episode of “Event Marketing: Redefined” as they explore the world of community building and discover how events can help facilitate stronger connections between individuals.

Connect with Sam:

On his LinkedIn: https://www.linkedin.com/in/szelitch/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 29 | How to Create Immersive Experiences That Generate Revenue

Wed, 22 Mar 2023 06:00:00 -0400

Have you ever wondered how to turn customers into brand advocates? The secret lies in creating immersive brand experiences—and no, this isn't just for tradeshows!

Crafting an effective and impactful immersive brand experience that leads to revenue can be a challenge. That’s why Matt Kleinrock, CEO of Rockway Exhibits + Events, joins Pablo Gonzalez on the B2B Community Builder Show to discuss the ways to make sure your brand stands out from the noise.

Matt revealed how companies have:

- Cut costs on tradeshow displays by crafting unique brand experiences
- Boosted their ROI at tradeshows with immersive tactics
- Kept clients and potential customers engaged throughout the year following their live events
- Plus, a whole lot more!

This episode has the tools you need to maximize your ROI and leave your customers with a lasting impression.

Get ready to transform your events into a powerful revenue-driving machine!

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 28 | LIVE Q&A w/ Rockway Exhibits: Insider Tips On How To Crush Your Next Tradeshow

Wed, 15 Mar 2023 06:00:00 -0400

Are you ready to take your tradeshow presence to the next level?

As the events sphere progresses and evolves, it’s easy to fall into the trap of practices that are out of date and unimaginative. Settling for this kind of conformity only leads to mediocrity, so it’s up to you to persistently strive for better outcomes if you want your event to reach its full potential.

To help you do that, we’ve prepared a special LIVE Q&A!

Hang out with Matt Kleinrock, CEO of Rockway Exhibits + Events, as he breaks down his framework on how to maximize your tradeshow experience and thrive in an increasingly competitive environment. This will be an interactive episode where everyone can share their insights and learn from each other.

Join the conversation on:

- Why brand messaging and differentiation matter
- How to bake messaging into every aspect of the tradeshow (pre, during and post)
- Putting thought and strategy into the booth design, layout, and experience
- And much more

It’s going to be an exciting hump day Q&A on “Event Marketing: Redefined” - show up, ask away, and get insider knowledge on how to crush your next tradeshow!

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 27 | What's a Popcast? Successful Tradeshow & Podcast Strategies To Promote Your Business.

Wed, 08 Mar 2023 06:00:00 -0500

Tradeshows and podcasts share some things in common.

Both bridge the gap between businesses and audiences, create engagement, foster meaningful relationships, and build a personal connection through storytelling and conversation.

But have you ever thought of putting the two together?

Despite the misconception that tradeshows are no longer relevant, many companies are embracing them more than ever with a fresh, creative perspective. In addition, podcasts are becoming increasingly popular, presenting a unique opportunity to capitalize on both strategies to promote your business.

Matt Kleinrock, CEO of Rockway Exhibits + Events, recently featured on the Amazon Strategist Show. He joins Founder and CEO of Seller Candy, John Cavendish, as they talk about maximizing experience and results in light of the Prosper Show—a renowned conference and tradeshow for established Amazon sellers.

They cover the basics such as:

- Mapping with purpose and intention to achieve maximum impact
- How to strategize as a new exhibitor
- Keeping track of accurate booth metrics

This is a great example that you can leverage podcasts to enhance your presence at tradeshows. In fact, we're planning to do the same thing again as Matt and his good friend, Pablo Gonzalez of Be The Stage, are hosting special episodes of “Event Marketing: Redefined” at Exhibitor Live this coming April 24 to 26!

You don’t want to skip and miss out on all these!

Connect with John:

On his LinkedIn: https://www.linkedin.com/in/thejohncavendish/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 26 | Event Trends 2023: Tactics, Technologies and Influencers with Jonathan Kazarian

Wed, 01 Mar 2023 06:00:00 -0500

2023 is shaping up to be a groundbreaking year for the event industry, as strategies and technologies are evolving rapidly to meet the ever-changing needs of event marketers and attendees.

We’re now seeing limitless possibilities emerge—innovating the way people engage and experience. But this constant shift can be overwhelming for those who are striving to keep up, so wouldn't it be helpful to have a better understanding of the current state of events? Or a closer look into some of the biggest trends we should be aware of?

That’s why we’re bringing on Jonathan Kazarian, Founder and CEO of Accelevents, to shed light on where we stand and what to expect.

Both passionate about events, Jonathan joins Matt to talk about:

- How events are regaining a priority with the C-Suite (hint: the fall of paid search and paid social)
- Why the rise of AI-generated content will only drive people to seek out events
- Influencers becoming the #1 channel for event promotion
- The new norm of mobile event apps
- And much more!

This year is sure to bring an exciting wave of event trends, so we must be prepared to meet these demands. It's an episode of “Event Marketing: Redefined” brimming with knowledge and information you absolutely don't want to miss!

Connect with Jonathan:

On his LinkedIn: https://www.linkedin.com/in/jkazarian/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 25 | How to Make Sure Your Tradeshow Booths Are Engaging: Practical Examples for 2023 with Mollie Stahl

Wed, 22 Feb 2023 06:00:00 -0500

To be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days want engagement.

It’s about making meaningful connections with potential customers and clients, and it starts with interesting and exciting content that leaves a lasting impression. The key is to create an experience that will draw people in and keep them hooked from start to finish.

But effective engagement can become a tall order—especially when you’re pressed for time.

So to help you get those creative juices flowing, Matt Kleinrock, CEO of Rockway Exhibits + Events, has re-teamed with Mollie Stahl, Senior Account Executive, to discuss what good engagement looks like.

They walk through some notable examples—from projects they have worked on to standouts they have seen on the show floor. They explore ways to create memorable engagement and analyze how it works as well as how it can be applied.

Other topics they touch on include:

- Why you need a framework before talking about an engagement idea
- From theming to your brand story: the importance of tying everything in
- How activating and stimulating senses play a huge part
- And much more

Whether you're an exhibitor, event marketer, event planner, or just curious about the power of engagement, this latest episode of Event Marketing: Redefined will have something for everyone.

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 24 | Experiential Marketing: Increase Your ROI and Get Customers Talking About Your Brand with Dan Gingiss

Wed, 15 Feb 2023 06:00:00 -0500

Experience is more than just a feel-good buzzword—it bonds people together, and when done right, can make all the difference for your brand. Through experience, you are able to tell your story and connect with customers on a deeper, emotional level.

However, as experiential marketing is increasingly becoming a sought-after strategy in the events sphere, it’s getting trickier to stand out. So how can you create an experience that drives real results and keeps them coming back for more?

On this edition of “Event Marketing: Redefined,” we are delighted to have Dan Gingiss - a keynote speaker and author of “The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share.”

After spending over two decades leading companies in both Customer Experience and Marketing, Dan is going to let us in on their secret to success!

He'll be touching upon topics such as:

- How event marketers should be reverse engineering the experiences they create
- The WISER framework (and how it applies in events)
- How to focus on experience and know what strategies to implement
- And much much more!

Don't miss out - listen in now for an insightful look at what it takes to make a successful experience that sticks and clicks.

Connect with Dan:

On his LinkedIn: https://www.linkedin.com/in/dangingiss/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 23 | Biggest Mistakes to Avoid in Graphic Design for Tradeshows (And How to Do It Greatly)with Yanique DaCosta

Wed, 08 Feb 2023 06:00:00 -0500

When planning for your tradeshow booth, brand activation, or any other environment… the main goal is to always create an immersive atmosphere. Graphics are a pivotal aspect of the success of this execution, but they are frequently an element that many event marketers don't get right.

Matt Kleinrock, CEO of Rockway Exhibits and Events, noticed this recurrent issue while walking the show floor. To address this common problem, he has invited an individual with more than 12 years of design experience who helps Corporate Event Planners, Tradeshow Managers and Event Organizers get consistent, reliable outsourced graphic design services.

Yanique DaCosta is the Founder and Owner of YKMD Visual Communication, and a recognized leader in the graphic arts community.

We've got the pleasure of having her on “Event Marketing: Redefined” today to discuss her thoughts on the following:

- The need for making sure graphics all tie in together
- 3 things impactful copy should do
- Philosophy of good design
- What to remember when designing for physical spaces
- What to look for when hiring an event graphic designer

At the end of the day, great design should encourage your target audience to take a very specific action.

So if you’re curious about how your business or brand can create an environment that fosters the behavior that you’re looking for… this episode is packed with all the “designspiration” you need!

Connect with Yanique:

On her LinkedIn: https://www.linkedin.com/in/ydacosta/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 22 | How Virtual and Hybrid Events Are Changing the Industry with Mark Kilens

Wed, 01 Feb 2023 06:00:00 -0500

Let’s face it: events are evolving and taking on the virtual and hybrid route.

But as more businesses incorporate these strategies into their marketing mix, you’re probably scratching your head wondering… “Where do I even begin?”

That’s why we’ve brought on Mark Kilens to give event marketers some ammunition to think better and differently!

Mark has gone far in the marketing industry, having built HubSpot Academy from the ground up to working as VP of Content and Community at Drift. Now he’s the first-ever CMO of Airmeet, a leading virtual and hybrid event platform

He shared his expertise and talked about:

- Current struggles in the in-event space
- Why a diversified event portfolio is essential
- How to build a connection and relationship nowadays (versus 3 years ago)
- Maximizing reach or relevancy

Don't miss the chance to join the dialogue on how virtual and hybrid events play a big role.

Whether you just need to understand the basics or would like in-depth knowledge, connect with us in this episode!

Connect with Mark:

On his LinkedIn: https://www.linkedin.com/in/markkilens/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 21 | Win the Tradeshow Before You Go: Pre-show and Post-show Marketing Tips with Bobby Harris

Wed, 25 Jan 2023 06:00:00 -0500

With more competition on the show floor and shorter attention spans, having an optimal marketing strategy can be essential for a successful event.

But with all of the new tools and tactics available, it's often tough to decide which ones are most suitable for each stage of your campaign.

That’s why you need to hear what an expert like Bobby Harris has to say on crushing your next event marketing efforts!

Not only is he someone that the Rockway Exhibits + Events team trusts and works with, Bobby also has more than fifteen years of experience in his field and founded Hey! Digi, a digital advertising and marketing agency.

He joins Matt Kleinrock to geek out on:

- What an effective pre-show marketing strategy looks like
- How to engage attendees during the show
- Best post-show practices that can drive qualified leads
- How to build trust equity at events
- And much more!

If you want to ace your next tradeshow, but don’t know how - tune in for actionable advice on this latest episode of Event Marketing: Redefined!

Connect with Bobby:

On his LinkedIn: https://www.linkedin.com/in/bobbycharris/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 20 | A Shift in Tradeshows: How Smaller More Intimate Events Close Your Pipeline with Sonia Murphy

Wed, 18 Jan 2023 06:00:00 -0500

Event marketing has been redefined and it's all about creating meaningful, impactful relationships with prospects.

While large tradeshows put your message out there on a grander scale, smaller and more intimate events have become more important than ever. These personal experiences give you the chance to really connect and build relationships that will pay off for years to come—some of which may even result in successful deals.

Today, Sonia Murphy joins us on the show to uncover why taking the time to meet people where they are and curating experiences that bring everyone together is an essential and pivotal shift in the industry.

A tactical strategist in event marketing, planning, and management, Sonia has helmed successful events in her career and now serves as the Director of Event Marketing at SOCi, Inc. - where she continues to demonstrate her capability for producing inspiring results.

Some points she’ll tackle with Matt Kleinrock, CEO of Rockway Exhibits and Events:

- How to find better results at smaller, more intimate tradeshows and events
- Why it’s important to get on the same page as sales
- The process of going through the funnel more efficiently
- On having a deeper impact while closing business

It's no longer enough to just show up - it's about being present, active, and engaged with those who are attending. So if your goal this year is quality over quantity, you don’t want to miss this episode!

Connect with Sonia:

On her LinkedIn: https://www.linkedin.com/in/soniamurphy/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 19 | Make Connections That Count: Why Intimate Smaller Events Are on the Rise in 2023

Wed, 11 Jan 2023 06:00:00 -0500

Tradeshows are here to stay. It will always remain a vital component of the marketing strategy. But as events continue to change and adapt, the bigger question we need to be asking is: how are you taking it a step further and elevating your own brand?

In this episode of “Event Marketing: Redefined,” I’ve invited again one of Rockway’s Senior Account Executives, Mollie Stahl, to join me as we take a closer look into the emerging trend of microevents.

From mobile tours to themed lunches, we’ll discuss why it’s become a popular alternative or addition to traditional tradeshows.

Not only that, Mollie and I will break down how we executed a microevent for the National Association of Manufacturers (NAM) - what elements did we add that made it stand out among other events? What did our customer feedback tell us? And most importantly, how did it contribute to NAM's success story?

Other exciting topics we'll explore include:

- The biggest trending themes in events: intimacy, experience and engagement
- Why smaller events are more challenging (but also rewarding when done right)
- The questions you need to ask and what to consider when building out microevents
- A brief look into other small events we’ve worked on

More and more event marketers are leveraging these types of events as a way to build relationships, increase brand awareness, expand opportunities for engagement, and ultimately grow their business.

So don't get left behind—press play to up your event marketing game!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 18 | The Modern Tradeshow: How to Survive and Thrive in the New Era of Event Marketing with Debbi Kemp Sr Manager Experience MKG for Canon Medical Systems

Wed, 04 Jan 2023 06:00:00 -0500

Tradeshows are a tried-and-true strategy in the marketing mix. But as the times shift, so does the need to change how we do event marketing overall.

Will you stay ahead of the game and evolve? Or will you remain steadfast and stick to the methods that have worked for you in the past?

For this episode of "Event Marketing: Redefined", it’s an honor to bring on an award-winning expert to share her insights. Matt Kleinrock, CEO of Rockway Exhibits and Events, will be joined by the brilliant and innovative Debbi Kemp, whose ingeniousness and imagination have taken Canon Medical Systems USA’s experience marketing to remarkable heights.

We’ll cover the following:

- All about the RSNA Tradeshow booth
- How the Canon Cross America Tour went: an in-depth Recap
- What the current trends are in the trade show industry
- Why there are 3 must-do strategies to implement in order to achieve event marketing success
- How and why tradeshows need to evolve

Navigating the new era of event marketing doesn’t have to be daunting.
Come and learn from one of the best in the industry. You won’t regret tuning in!

Connect with Debbi:

On her LinkedIn: https://www.linkedin.com/in/debbi-kemp-96621448/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 17 | Behind the scenes of a Fortune 100 Tradeshow Product Launch: 3M/Post It Extreme Notes

Wed, 28 Dec 2022 06:00:00 -0500

You have a new product or service to launch, the team is set, and the budget approved. But when it's time to execute, all you hear is crickets. You find yourself stuck - clueless about how to proceed.

We are all too familiar with this reality in our industry, which is precisely why we brought Mollie Stahl—Senior Account Executive at Rockway Exhibits + Events—back to discuss a project that inspired us to think outside the box.

When Post-it® approached our team for the launch of Extreme Notes, not only did they want to do three shows - they wanted it to be completely experiential. Their request? Create an atmosphere where Extreme Notes were used real-time in actual challenging conditions.

In the end, we came up with design layouts and concepts that mimic using these products at a construction site and commercial kitchen. So how did everything come to be from concept to completion?

In this episode of "Event Marketing Redefined", Matt and Mollie break down the process of product launching from scratch. They discussed the following in detail:

- How do experience and application go hand-in-hand?
- Why theming and immersing people connects the dots and enhances the launch
- How do you create a theme through product usage?
- What important roles do engagement and details play in successful launches?
- How to approach exhibit builders and agencies even when you don’t have any idea

This informative episode is for anyone eager to learn that with some careful planning and strategic implementation, you can launch your new offering with confidence and ensure it reaches its full potential in the marketplace.

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 16 | Empowering Exhibitors to Unlock Their Full Trade Show Potential with Jessica Sibila

Wed, 21 Dec 2022 06:00:00 -0500

Remember at the beginning of 2022, there was real excitement to jump back into face-to-face events? Well stats show that once exhibitors went back, they got sticker shock from how much it was all costing—from shipping materials to paying for labor.

That’s why “Event Marketing Redefined” is excited to bring on Jessica Sibila to help break through those barriers!

Not only is she a seasoned marketer and a social impact professional, Jessica also serves as the Executive Director of The Exhibitor Advocate.

Her association speaks to the younger audience and those inexperienced in the industry—helping them understand what the issues are and that they have a voice.

Together with Matt Kleinrock, CEO of Rockway Exhibits, they’ll discuss:

- What is happening right now for exhibitors?
- How important education is in this industry and where opportunities lie?
- Budgets and how event marketers are spending
- Why there is a need to innovate and make event marketing an irreplaceable marketing channel
- And much more!

Our dream is to change the world together… one trade show at a time.
So if you want to unlock your full trade show potential, bring your issues, struggles, and questions to the table. You DO NOT want to miss this eye-opening episode!

Connect with Jessica:

On her LinkedIn: https://www.linkedin.com/in/jessica-sibila/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here : https://tinyurl.com/EventMarketingRedefined

Ep 15 | How To Plan An Event That Is Inclusive And Reflective Of Your Audience With Cooper Cheatham

Wed, 14 Dec 2022 06:00:00 -0500

With all the noise and clutter people are exposed to on a daily basis, the right messaging can get lost or diluted. But lately, an empathetic and compelling movement has taken center stage as brands and companies are now incorporating diversity and inclusivity into their strategies.

Adopting this approach may be a gamble, but when the result is a more potent, more meaningful bond between you and your audience… how can we create events that make people feel represented and included?

We recently had the pleasure of hosting Cooper Cheatham from Perrier on our show, "Event Marketing: Redefined," in which he discussed the significance of cultivating the ultimate holistic guest experience.

As a Brand Activation Manager, he’ll share with you:

- How Perrier effectively harnessed the reach of influencers
- The process of integrating their brand into cultural moments
- Why diversity and inclusivity are beneficial
- How having diverse speakers offers multiple perspectives and helps people break free of traditional patterns

It’s easy to fall into a bandwagoner mindset, but what matters is how you marry the synergies between your brand, the partner, and the event to really ensure activations go well.

Find out what it takes and more by tuning into this episode!

Connect with Cooper:

On his LinkedIn: https://www.linkedin.com/in/coopercheatham/

Connect with me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 14 | The Power of Experiential Marketing: Engineering Serendipity for Your Brand with Kamil Tyebally

Wed, 07 Dec 2022 06:00:00 -0500

Unpopular opinion: Experiential marketing is a term that's loosely thrown around.

It makes us wonder- do people understand everything that goes into this marketing strategy?

Is the constant fixation on going viral or doing the bare minimum to make customers happy a disservice to the core of what "experiential" is supposed to be?

To get the answer to this question: we've invited Kamil Tyebally to peel the layers on this topic and talk about the essential basics for creating better experiences. [And what experiential marketing is meant to be].

Kamil is the founder of Early Spring, an experiential agency. A firm believer in "engineering serendipity", he values the concept of people wanting to be seen, heard, and understood.

He will share his thoughts on the following:

- What does a narrative-driven experience look like?
- The triangular strategic foundation: audience, customer, culture
- 2 things most successful brands have
- How Maslow's Hierarchy of Needs helps you better understand your audience
- Why listening to feedback at events works

Building an environment that fosters a sense of connection and community gives way to special moments people can remember for a long time.

Learn from a wealth of information and get a glimpse behind the curtains on the research and strategy side of experiential marketing. You're in for a treat, so catch this latest episode of "Event Marketing: Redefined"!

Connect with Kamil:

On his LinkedIn: https://www.linkedin.com/in/kamiltyebally

Connect with me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 13 | How To Use Storytelling To Bring Strategic Brand Partnerships To Life with Aiyana Parks

Wed, 30 Nov 2022 06:00:00 -0500

Storytelling builds a powerful and emotional connection between brands and customers, but HOW is it done right?

We answer this question (and more) in this knowledge-packed episode of “Event Marketing Redefined”, by speaking with Aiyana Parks from Condé Nast, a global media company that publishes GQ, Vanity Fair, and Architectural Digest, among other publications.

Join Matt Kleinrock, CEO of Rockway Exhibits + Events, and Aiyana Parks, as we explore how to utilize storytelling to bring strategic brand partnerships to life—specifically in the event space. As Condé Nast puts it, "We exist to create and champion the exceptional."

With this mindset, Aiyana always aims to take it a step further when it comes to knowing their audience and goals for each brand.

It’s particularly inspiring learning how she led the company through overcoming the challenge of creating compelling activations in the midst of the pandemic.

A sneak peek of what we covered:

- Bringing the story to life from a brand perspective
- How to create synergy from a customer research standpoint
- How to align customers and goals
- An insight into Condé Nast’s process for creating events
- Why it’s essential to be involved in every phase of the event

If you are ready to learn how to engage with your ideal audience, and the secret sauce of creating a story for events, to bring YOUR strategic partnerships to life, this episode is for you!

Connect with Aiyana:

On her LinkedIn: https://www.linkedin.com/in/aiyanaparks/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 12 | Filling Sales Pipelines (That Close) At Trade Shows: A 2023 Playbook w/ Travis Stanton, Editor in Chief at Exhibitor Magazine

Wed, 23 Nov 2022 06:00:00 -0500

Trade shows are changing rapidly. The event space too. It's not uncommon to see people fail because they use a 2019 playbook in the year 2022.

That's a bit of the harsh reality. Trade show methods and strategies, or at least the ones most people use, are still living in the past - we can thank COVID for that.

It's time to invent a new way of doing tradeshows (because the old way frankly just doesn't cut it anymore) - it's for that reason we started this show and why Matt Kleinrock, CEO of Rockway Exhibits + Events, is featuring guests like Travis Stanton.

Travis Stanton is the Editor in Chief of EXHIBITOR Magazine, the award-winning leader in trade shows and corporate event marketing education.

Here's what we covered on this episode of Event Marketing Redefined:

- Why Tradeshows are changing and the new way of implementing tradeshows.
- How to create a genuine connection between a creator and an audience.
- How to train staff effectively for your tradeshow event.
- The 2023 tradeshow playbook: What to look for, trends, etc.
- And much more!

Do you want to take your tradeshow to the next level? If so, you don't want to miss this interview!

Connect with Travis Stanton:

On his LinkedIn: https://www.linkedin.com/in/travis-stanton-758a084/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 11 | A tradeshow story worth listening to for all event marketers

Wed, 16 Nov 2022 06:00:00 -0500

I've got a story to tell (*in my best "Biggie Small" voice*). It's a tradeshow story about one of our first opportunities to work with a major, up-and-coming brand for their tradeshows.

20x20 booth, big idea, uniquely themed concept, plenty of budget. Sounds great right?

Well, there are some lessons in this story that I think all event marketers can learn from when managing their brand's tradeshows.

Tradeshows require intention, purpose, strategy, knowledge of shows and so much more. It's not always as it seems to be.

In this episode of Event Marketing Redefined, you will learn from me, Matt Kleinrock [CEO @ Rockway Exhibits and Events]:

- What to look for when researching tradeshows
- How to approach new tradeshows
- When to exhibit big and when to exhibit small
- Renting vs purchasing exhibits
- Why creating strategies around your customer is not what you think it is

If you want to learn how to change the way you market face-face, this episode is for you! I can promise there will be at least one or two mic-drop moments in THIS one.

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 10 | The Evolution of Experiential Marketing with Joe Rivers

Wed, 09 Nov 2022 06:00:00 -0500

A recent study on event marketing shows: "91% of consumers reported they would be more inclined to purchase the brand's product or service after participating in a brand activation or experience...

and 40% felt they become more loyal to the brand!"

That's why Experiential Marketing has gone from a niche part of the marketing world to an industry projected to grow like crazy in the coming years.

But while the numbers are showing this massive success, not many people in the industry are talking about how to execute them successfully.

Why? Well, the category is still in development and there weren't many "experiences" going on over the last couple years (I wonder why!?)

However, this is already changing as face to face events and hybrid experiences are back in full swing.

That's precisely why Matt Kleinrock had to bring Joe Rivers from MC², one of LinkedIn's most well-known experiential marketing ambassadors, to the next episode of "Event Marketing: Redefined".

They talked about:

- How experiential marketing came to be.
- Why this small niche will grow and globalize.
- How to execute experiential marketing strategies and tactics
- How Joe got into experiential marketing and why he thinks it's going to be one of marketing's most exciting trends for the future.

So if you want to be one of the people who ride the wave of experiential marketing early and profit from a rising category, you DON'T want to miss this episode!

Connect with Joe:

On his LinkedIn: https://www.linkedin.com/in/joe-rivers/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 9 | Are Tradeshows A Bad Use of B2B Marketing Dollars?

Wed, 02 Nov 2022 06:00:00 -0400

There is a huge argument to be made out there that trade show marketing is a waste or misuse of money for most B2B companies.

But contrary to popular belief, trade shows ARE still as prevalent as ever- from busy conventions, expanding shows, to cities investing millions into convention centers for the future, companies are turning to trade shows to get face to face with their most desirable customers.

In this episode of “Event Marketing: Redefined” we cover five ways your brand can stand out and execute the best trade show strategy possible:

1. Choose your trade shows wisely. Exhibit at the right shows, find niche
shows and don’t go to shows that don’t produce any results.

2. Develop an intentional strategy with goals and objectives. One that
revolves heavily around your customer/audience.

3. Create a “campaign” type experience that you benchmark, adjust, show to
show or year to year to find optimal results or maximize experience for
customer. (Brands do this in all other forms of marketing but not regularly
in trade shows and I don’t know why)

4. Focus on your customer/audience. Create an experience that will drive
them value. Value comes in all forms and context matters, especially at
events. Be mindful of why your customer is there.

5. Use trade shows and being aisle to aisle with your competitors as a chance
to differentiate. What makes you you? What makes you different? How can
you “position” yourself?

Trade shows are there for the taking- if you do them right.

But this strategy also might NOT be for you.

There’s only ONE way to find out what event marketing strategy is best for you: Tune in to this special episode featuring Matt Kleinrock CEO of Rockway Exhibits + Events to learn more!

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 8 | Outdoor Events And Experiential Activations That Mean Business with Matt Andrews and Brian Baker

Wed, 26 Oct 2022 06:00:00 -0400

Outdoor events, pop up activations and experiential marketing campaigns are taking off 🚀 in the post covid world.

However, unlike before, the outdoor events of the roaring 2020s and the times beyond will have to be more creative, more immersive, and look far different than the ones we used to see

In other words, event marketers need to brush up on their skills!

To help you navigate this new landscape of possibility, we're having a discussion with the VP of Sales of Highmark TechSystems, Matt Andrews, and the company's Vice President and Creative Leader, Brian Baker!

Here's what we talked about:

- The most effective and unique outdoor usage Matt and Brian have seen yet.
- The current trends in outdoor event marketing.
- Mobile tours: Are they working? And what are they exactly?
- What to do as a first-time outdoor events planner.

Learn what’s creatively possible, and what’s actually working, with the experts and leading brand agencies in the industry.

We are incredibly excited to present you this episode of Event Marketing: Redefined!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect Brian:

On his LinkedIn: https://www.linkedin.com/in/brian-baker-941b482/

Connect with Matt:

On his LinkedIn: https://www.linkedin.com/in/matt-andrews-6aa78222/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 7 | A Walk Through of How We Created a 5,600 sqft Outdoor Brand Activation That Was A Huge Hit For Our Customer Publix

Wed, 19 Oct 2022 10:00:00 -0400

A while ago one of our customers, Publix, asked us to help with them outdoor brand activation. They wanted to do something different, meaningful, and impactful.

What followed was one of our most ambitious projects and biggest lessons for the team at Rockway.

This episode is the first place where we'll chat in detail about it.

If you want to learn:

- How we built a 5,6k ft brand activation for Publix.
- What frameworks we used to turn an ambitious vision to a reality.
- How to carry out a successful brand activation.

This is the episode for you!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 6 | 5 Part Framework for Building Successful Brand Experiences [Trade Show Booths, Brand Activations, & Events

Wed, 12 Oct 2022 06:00:00 -0400

A majority of people in the industry aren’t actually taking many steps to stand out and create an IMMERSIVE experience. There is a difference between “I went to that thing” and “I just EXPERIENCED a thing”. Too many marketers are rushing the process and not considering their intent and planning out their event strategy.

We often just go through the motions for our events and are focused on getting the job done.

But here's the thing: Everybody wants to create engaging and meaningful brand experiences- and the ideas for doing so are abundant.

But in order to do that, you need to implement a process, and create foundation, to really ensure you ARE creating exceptional brand experiences.

I will dive deep into this 5 part framework to explain:

1 the why
2 the customer
3 the brand
4 the engagement
5 the goals and objectives

This 5 part framework is our proven method and strategy for doing just that!

You won't want to miss this!

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 5 | How to create an RFP for your next tradeshow booth that guarantees you find the right partner to elevate your tradeshow marketing program

Wed, 05 Oct 2022 09:00:00 -0400

A bad RFP will deter good companies from bidding on your business. A good RFP and an understanding of how to navigate the process will lead you to finding the right tradeshow partner and elevate your tradeshow marketing.

On this episode, we breakdown the do's and dont's of creating an RFP for your next tradeshow booth.

- How do you find the right partner?
- How do you put yourself in a position to work with the best companies who can help elevate your tradeshow and event marketing program?

You won't want to miss this!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 4 | Designing bad ass immersive brand experiences with Chief Creative Officer Jeff Ocasio

Wed, 28 Sep 2022 06:00:00 -0400

Everyone craves creativity and wants incredible design, but how does creativity really come about for a project? But more importantly, once you get there, how do you make an immersive and memorable experience for your brand or event?

Design is subjective, but great design is not. Great design takes process, listening, vision and talent. While creativity and ideas are important, having a solid strategy and process to execute is just as important.

The key is to understand that the brand or event is the star of the show, not the design. Design should support the brand and be an extension of the brand's voice. It should also be strategic, taking into account all touch points of the brand or event journey. And finally, it should be executed flawlessly with attention to detail. When all of these elements come together, THAT’s when great design happens.

By understanding the event brand, objectives and target audience, we can develop a creative approach that aligns with the business goals to produce an impactful event.
In this episode of Event Marketing: Redefined, I'm bringing you the most bada** creative designer I knows, my friend and colleague, Jeff Ocasio.
Creative Officer of Rockway Exhibits, Jeff will dive into the trade secrets of what makes a brand experience successful.

This episode featured event marketing topics like:

- How to get the most out of your design agency
- Trends in event/brand design
- Tips for marketers from a design expert
- How to create immersive spaces
- Technology and what role it plays in design for event marketing
- If you have a room full of our clients, what would you want them to leave knowing?
- Why process creates incredible design

If you have been craving creativity or a fresh perspective on your marketing strategy, this episode is for you!

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 3 | Brand Activation Review of the American Express US Open Sponsorship with Mollie Stahl

Wed, 21 Sep 2022 06:00:00 -0400

Sponsorships AND brand activations have to be customer centric. Why? We need to understand why the customer is there, what they need, what they value, positioning it around these questions. Most companies don’t know if their brand activations actually solved a common customer problem.

But not American Express!

AMEX reserved and opened up 10,000 reservations for their card holders only, in partnership with this event, they solved a problem for their customer outside of what the card does. They dared to go past the bare minimum to connect and provide a perk for their customer.

On this episode of Event Marketing Redefined, Matt and Mollie review the American Express brand activation for the US Tennis Open, The company had multiple activations live for the U.S.

Matt and Mollie dissect if the activation was successful by asking the following questions:

- What should companies do AFTER they sponsor the event?
Is sponsoring alone enough?
- What specific events should companies sponsor and activate and bring MORE value at the physical event as well?

They walk through the entire sponsorship from a face-face standpoint to explain why it is successful and how it provided value to their customer base at the US open.

This is called Brand activation! Brand activation is important because it creates an emotional connection between your product or service and the consumer. In today's business world, customers are constantly bombarded with information and choices. Brand Activation strategies make it possible to stand out from the crowd and create lasting relationships with customers by providing them with creative and memorable experiences.

When done right, brand activations can build brand equity, drive sales, and improve customer loyalty. So kudos to American Express for nailing their Brand Activation strategy at the US Open Sponsorship!

This episode is a great idea and example of a successful brand activation you can learn from and take ideas from to apply for yourself.

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 2 | Event Marketing Redefined World Premiere

Wed, 14 Sep 2022 06:00:00 -0400

Introducing the world premiere of Event Marketing Redefined!

Face-face marketing is not taught. Brands create events based on what they want, instead of what their customers want. This forces event marketers, like you, to figure out what running a successful trade show or event is like.

We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing.On this show, we will bring together Event marketers and experts to create immersive and meaningful marketing experiences that drive real results.

Our inaugural show will feature host:

Matt Kleinrock, COO of Rockway Exhibits + Events

Interviewed by Executive Show Producer:

Pablo Gonzalez, Founder of Be the Stage

We discussed about:

- The 5-Step Framework of a successful tradeshow
- Why Spending too much on Trade shows is viewed as necessary evil
- What It takes to come up with a Good Trade Show
- The Foundations that create successful outcome
- And what this show is all about!

Don't miss out on all the good stuff that is coming your way!

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Ep 1 | Breaking down Gym Sharks incredibly successful brand activation in London with Mollie Stahl

Wed, 07 Sep 2022 05:00:00 -0400

People often think of brand activations as complex, multi-faceted affairs that require a lot of planning and coordination. But the truth is, they can be quite simple!

At its core, a brand activation is just marketing to your buyer persona in person, solving their problems, and appealing to their emotions. But of course, none of that is possible without a strong foundation.

As an event marketer, you need to have a clear understanding of your business and what you stand for. You need to have a deep insight into your customer and what they want and need. And most importantly, you need to have values that you truly care about. Once you have all of that in place, strong brand activations will naturally follow.

An example of a brand activation that meets the latter criteria, was the recently promoted Gymshark “pop-up barbershop”- creatively dubbed as “Deload”.

The temporary barber shop provided a “non-judgemental safe space” for men to open up to professional mental health care trained barbers- while they received a free trim. An interesting touch to this activation was the fact that Gymshark partnered with two incredible mental health charities, “Calm” in the UK and “JED” in the USA. But why?

According to their team, “ ‘Deload’ is part of Gymshark’s expansive mental health initiative, existing to “deliver a stream of positive information, guidance and entertainment, that boosts you when you're at your mental best, and supports you when you're not.”

The Deload Barbershop brand activation went viral and was extremely popular.

In this episode of Event Marketing: Redefined, Matt Kleinrock and Mollie Stahl, discuss three reasons why this Gymshark brand activation so creative, authentic, and successful:

Core Values Driven: The activation was created and built based on one of Gymsharks main core values. It was both customer focused and relevant to an inherent emotional need/belief of their internal culture and targeted buyer persona.
Branded and Aligned with a Good Cause: Most brand activations are executed with a customer centric mindset. But being customer centric, may not always mean having a charity or deeper impact associated with the activation. The unique men’s mental health focus of this activation added that next-level touch to the campaign.
Focused and Strategic Execution: Gymshark is a branding rockstar. Their intent and their “why” behind the activation was crystal clear. They spoke not only to their core customers, active males, but also their family life and problems. The vulnerability of the topic provided a way for their target audience to immediately connect emotionally with both the brand and the activation.

From the location, to targeted partnerships, and tactful execution, it’s clear that there was intensive research done for this brand activation. Prior to even considering what services would be offered, or what the activation would look like, they focused on what the activation would feel like. So if you're looking to make your brand activation wildy successful, remember the importance of intimately understanding your customer base. It's the secret sauce to success!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Introducing Event Marketing Redefined

Mon, 15 Aug 2022 18:00:00 -0400

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like.

Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught.

But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business.

We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing.

We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity.

Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face.

“Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.