VMJPod

85 [EB Series] Aligning Employer Brand and Employee Experience Globally | Jessica Tucci (ex-PwC)

Tue, 21 Apr 2026 09:00:00 +1000

Part of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Jessica to unpack launching a new global brand and people value proposition for a large professional services firm, and ensuring what you promise externally matches what employees experience internally.

Jess shares her 18-month journey aligning brand, EVP and employee experience across hundreds of thousands of people globally, coming off the back of a major reputational crisis in Australia. The challenge? Moving from a loose network of locally-led corporations to one consistent brand message where the experience is the same everywhere.

The conversation reveals why brand must start from the inside out. Jess explains the critical education phase – training marketing, communications, employer brand, people teams and leadership on the why, the what and the how. She shares the three-stage measurement approach: adoption , activation and impact.

A key insight: employer brand and employee experience shouldn't live in separate silos. By bringing both under one umbrella, Jessica's team tracked the entire journey from candidate to exit, proving employer brand drives business performance, not just recruitment metrics.

Key Topics:
05:00 – Why brand must start from the inside out
10:00 – Fixed brand guidelines vs. local flexibility globally
15:00 – Launching internally and externally simultaneously
20:00 – Three-stage measurement: Adoption, activation, impact
25:00 – The give and get: Being overt about value exchange in your EVP
30:00 – Getting employer brand on the firm-wide scorecard
35:00 – Working hand-in-glove with marketing and comms
40:00 – Three takeaways: Start inside, simplify your story, measure belief not reach

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!

84 [EB Series] Building an Employer Brand From Scratch in 12 Months | Brie Mason from AMP

Tue, 24 Mar 2026 10:00:00 +1100

In this special edition of the VMJPod's Employer Brand Series, series co-host Brie Mason (AMP) is in the hot seat, talking to David Macciocca and VideoMy's Gavin Lamb about how she built an employer brand from absolute ground zero – for a digital bank that didn't even have a name yet.

Brie shares the challenge of joining a greenfield project to build Australia's best digital bank in 12 months, starting with zero brand, zero assets and zero employees. Her first week wasn't about recruitment marketing tactics, it was fundamental questions: What is this business? What's the name? Nobody had the answers yet.

The conversation reveals how Brie recruited startup-minded talent (competing with Atlassian and Canva) while representing a traditional corporate brand. Her strategy? Get license to be disruptive. She launched campaigns with messaging like "teaching an old dog new tricks," pushed into TikTok and Instagram during the Christmas hiring lull, and built an ambassador program from day one – coaching new starters with cheat sheets, sentence starters, and Copilot prompts.

The defining moment came six months in when the CEO, wearing branded merch at a pub, was asked by a bartender: "What's it like to work at the new AMP bank? I've seen so much buzz everywhere." That's when it hit home, the employer brand-led market entry had worked.

Must listen for employer brand professionals facing the challenge of building a strategy, especially those working in startups, new business units, or organisations undergoing transformation where traditional approaches won't work.

Key Topics:
02:30 – Ground zero reality: No brand, no name, no answers
05:00 – Interviewing stakeholders to collectively form the vision
07:30 – Building ambassadors from day one: Every new starter becomes a storyteller
10:00 – "Teaching an old dog new tricks": Getting approval for disruptive messaging
13:00 – TikTok and Instagram strategy during Christmas hiring season
16:00 – Balancing authentic content with corporate risk (and handling trolls)
20:00 – Including consultants in your ambassador program and referral rewards
23:00 – The referral program secret: Pay for leads, not placements
26:00 – Weekly stand-ups, Teams chat assets, and shameless promotion tactics
28:00 – The pub moment: When employer brand drives consumer brand awareness

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

83 [EB Series] Building An Ambassador Program That Works | Natasha Sweatman from Telstra

Tue, 10 Mar 2026 00:00:00 +1100

In this edition of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Natasha Sweatman from Telstra's Employer Brand and Marketing team to unpack how to build and scale an authentic employee ambassador program.

Natasha manages nearly 200 Telstra brand ambassadors, what she calls "Telstra influencers", and shares the surprisingly simple systems that make it work. No fancy platforms, just a Teams channel where she posts "casting calls" for content needs and ambassadors self-select to participate. The approach is deliberately light-touch and informal, respecting that people have day jobs and shouldn't be nagged into creating content on top of their real work.

The conversation reveals how Telstra's program has evolved from a rigid content calendar to a flexible brand advocacy model where ambassadors engage, amplify, and create content aligned to Telstra's EVP pillars: belonging, opportunity, flexibility and technology. Natasha shares her approach to incentives (merch, internal recognition points, and early access to campaigns), how she tracks performance through monthly "top post" competitions, and why the hardest part isn't building the program – it's maintaining engagement while respecting people's time.

For organisations starting out, Natasha's advice is clear: don't take it too seriously, align content to your EVP, segment your ambassadors by key talent groups, and make it fun. The goal isn't just recruitment marketing, it's empowering employees to share their stories and build their personal brands.

Key Topics:
03:30 – Why authentic employee stories outperform corporate messaging
05:20 – The simple Teams channel system managing 200 ambassadors
07:40 – Balancing strategic content needs with employee authenticity
10:30 – Incentives that work: Recognition, merch, and early campaign access
14:00 – The personal branding pitch: What's in it for employees?
18:00 – Managing the reality of employee turnover in branded content
22:00 – Monthly "top post" competitions that gamify engagement
26:00 – Measuring ambassador program impact through recruitment campaigns
30:00 – Personal branding workshops: From grads to executives

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

82 [EB Series] Making Employer Brand Credible from the Inside Out | Manuel Lopes from CPA Australia

Tue, 03 Mar 2026 00:00:00 +1100

In this Sydney edition of the VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason are joined by Manuel Lopes, Employer Brand and Communications Lead at CPA Australia, to explore how employer brand is built, sustained and protected inside a member-based organisation.

Manuel shares how CPA Australia approaches employer brand through internal alignment, communication and credibility, and why trust must be earned internally before it can be amplified externally. The conversation unpacks the close relationship between employer brand and internal communications, the role of consistency in shaping perception, and how storytelling helps bring strategy to life.

Together, they discuss navigating complexity in purpose-led organisations, aligning leaders and employees around a shared narrative, and why employer brand work is as much about influence and clarity as it is about content.

This episode will resonate with employer brand, communications and people leaders focused on building trust, consistency and belief across large, values-driven organisations.

Key Topics:
01:10 – Manuel’s role spanning employer brand and communications in a member-based organisation.
03:00 – How employer brand shows up differently inside purpose-led organisations.
05:00 – The link between employer brand and internal communications.
07:10 – Why credibility must be built internally before being projected externally.
09:20 – Aligning leaders and employees around a shared narrative.
11:30 – The role of clarity and consistency in shaping perception.
13:40 – Using storytelling to connect strategy with everyday employee experience.
15:50 – Navigating complexity and competing priorities in large organisations.
18:00 – How employer brand supports trust, engagement and belief.
20:10 – Partnering across teams to influence employer brand outcomes.
22:20 – The challenges of maintaining consistency at scale.
24:30 – Why employer brand is as much about influence as it is about content.
26:40 – Measuring impact beyond outputs and activity.
28:40 – Avoiding performative employer branding and staying authentic.
30:40 – Embedding employer brand into communication rhythms and behaviours.
32:40 – Advice for teams balancing strategy, storytelling and execution.
35:00 – Reflections on trust, alignment and long-term employer brand impact.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

81 [EB Series] Building Employer Brand Credibility from Day One | Rachel Mehlan from AstraZeneca

Tue, 17 Feb 2026 00:00:00 +1100

In this episode of the VMJPod’s Employer Brand Series, hosts David and Brie sit down with Rachel Mehlan, Talent Acquisition and Management Lead (ANZ) at AstraZeneca, to explore what it really takes to step into an employer brand role and drive impact from day one.

Drawing on more than two decades in recruitment and talent, Rachel shares practical advice for employer brand professionals, particularly those stepping into newly created or standalone roles. She unpacks the importance of understanding business strategy, navigating stakeholder relationships, and demonstrating value through outcomes rather than outputs.

Rachel also highlights the realities of working within global organisations, including balancing global brand assets with local authenticity. From building internal trust to leveraging employee storytelling and aligning with marketing and communications teams, this episode is packed with actionable insights for employer brand, talent and HR professionals looking to establish credibility and momentum quickly.

For anyone starting a new employer brand role, or looking to sharpen their internal influence and strategic alignment, Rachel offers a grounded and practical roadmap for success.

Key Topics:
02:05 – Understanding industry, economic and business strategy before building employer brand initiatives.
03:00 – Conducting internal listening tours and meeting stakeholders to uncover challenges and opportunities.
03:50 – Why employer brand is often misunderstood internally — and how to communicate its value effectively.
05:10 – Shifting conversations from content outputs to measurable business outcomes like hiring quality and speed.
06:40 – Building strong partnerships with hiring leaders, marketing, and corporate affairs teams.
08:40 – Leveraging internal influencers and marketing allies to advocate for new employer brand ideas.
10:00 – Using global brand assets while maintaining local authenticity and relevance.
11:00 – Capturing real employee stories and imagery to strengthen credibility and engagement.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

80 [EB Series] The Recruiter’s Role in Building Brand Trust | Steve Bousfield from Atlassian

Tue, 10 Feb 2026 00:00:00 +1100

In this episode of the VMJPod’s Employer Brand Series hosts David Macciocca and Will Innes chat with Steve Bousfield, Senior Recruiter at Atlassian, to explore how recruiters build brand trust through authenticity, empathy and consistency.

Steve shares how transparent communication and genuine connection shape every candidate experience — from first contact to feedback. He also discusses the partnership between recruitment and employer branding, and how aligning these teams strengthens credibility and culture.

Whether you’re refining your candidate experience or building stronger collaboration between brand and TA, this episode offers a grounded look at how trust becomes the real differentiator in recruitment.

Key Topics
01:00 – Meet Steve Bousfield and his role at Atlassian.
03:10 – The realities of recruiting for a globally recognised brand.
06:00 – Why authenticity and transparency build stronger connections.
09:15 – Showing what it is really like to work at Atlassian through stories.
12:40 – Demystifying the interview process and setting clear expectations.
16:20 – The role of recruiters as brand ambassadors.
19:40 – Partnering with employer branding to ensure message consistency.
23:10 – Keeping candidates engaged and valued, even after rejection.
27:00 – Using feedback to improve candidate experience and perception.
31:30 – Empowering recruiters to post with personality and purpose.
35:00 – The importance of empathy in every candidate interaction.
38:20 – Key lessons on building trust through genuine communication.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

79 [EB Series] How to Make Recruitment Marketing Stick | Elizabeth Clerke from Westpac

Tue, 03 Feb 2026 00:00:00 +1100

In this episode of VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Elizabeth Clerk, a former ad agency veteran turned candidate experience expert, to unpack what great recruitment marketing really looks like when it’s embedded inside talent acquisition.

Elizabeth shares why recruitment marketing should never sit on the fringes of TA, and how bringing brand, recruiters and HR together early creates stronger campaigns, better candidate experiences, and real business impact. She breaks down the realities of measurement in recruitment marketing, why it’s not “magic”, and how to prove value even when perfect data doesn’t exist.

The conversation also explores the importance of collaboration with recruiters, educating internal stakeholders on the strategy behind employer brand work, and why courage and consistency matter when protecting your message in-market.

A practical, honest conversation for anyone trying to move recruitment marketing from “nice to have” to a core TA capability.

Key Topics:
02:10 – What recruitment marketing actually means in practice
04:30 – Why recruitment marketing must live inside TA
07:45 – Measurement realities: Proving impact without perfect data
12:00 – Educating recruiters and HR on the “why” behind campaigns
16:40 – Collaboration: Getting recruiters involved early
22:30 – Protecting your message when the business goes off-script
28:10 – Why recruitment marketing isn’t magic — it’s hard graft
34:50 – The recruiter partnership that made it all work

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

78 [EB Series] Measuring What Matters for Today's Employer Brand | Belinda Willis from Deloitte

Tue, 27 Jan 2026 06:00:00 +1100

In this episode of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Belinda Willis, Head of Talent Acquisition and Mobility at Deloitte, to unpack how to prove employer brand ROI in measurable terms.

Belinda explains why she always embeds EB teams within talent acquisition: it transforms TA from reactive hiring to proactive attraction. She unpacks how to prove the real value of your employer branding efforts, so your business sees them as "no brainers".

The conversation covers practical measurement strategies, the importance of aligning external employer brand messaging with the lived employee experience, and how Belinda brings EB and TA teams together through collaborative campaign planning.

A must-listen episode for anyone trying to get buy in to take their employer branding efforts to the next level.

Key Topics:
02:20 – Why employer brand must sit within TA, not marketing
04:00 – Proving ROI: Tracking campaigns all the way to hire
05:30 – The agency spend comparison that wins budget approvals
11:00 – Collaborative campaign planning that brings teams together
16:00 – Measuring quality of hire beyond surveys
18:00 – Why time-to-hire is outdated and what matters instead
23:00 – Starting your EB journey: The EVP foundation
26:00 – Talent pooling: The missed opportunity in most organisations

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

77 [EB Series] Building the Business Case for Employer Brand | Daniel Connolly (ex-Nine)

Mon, 19 Jan 2026 17:00:00 +1100

In this episode of VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason are joined by employer brand expert Daniel Connolly, to unpack one of the biggest challenges facing employer brand teams today: proving value.

Daniel shares how employer brand teams can move beyond reactive requests and position their work as a solution to real business problems. Drawing on experience across employer brand, employee experience, learning and organisational development, he breaks down how to diagnose the root issue, build a compelling brief, and align talent attraction activity with commercial outcomes.

The conversation explores what makes a strong employer brand brief, how marketing principles can strengthen credibility, and why validating insights with the business is just as important as gathering them. Daniel also reflects on measuring ROI, keeping stakeholders engaged throughout a campaign, and using data and storytelling to earn long-term trust and investment.

This episode is a must-listen for employer brand, TA and people leaders looking to secure buy-in, funding and impact through smarter, more commercial thinking.

Key topics
01:10 – Daniel’s background across employer brand, employee experience, learning and organisational development.
03:20 – Why employer brand often becomes reactive and why starting with a business case matters.
05:10 – How employer brand work usually surfaces through Talent Acquisition and TA business partners.
07:00 – Diagnosing the real problem: attraction, retention or capability gaps.
09:10 – Why recruiter insight alone is not enough and the need for multiple data sources.
11:20 – Getting out of the HR bubble and speaking directly with the business.
13:00 – Daniel’s marketing foundation at Lion and what employer brand can learn from consumer marketing.
15:40 – Why a strong brief is critical to crystallise thinking and guide decision-making.
17:40 – Managing expectations and avoiding unrealistic “unicorn candidate” promises.
19:20 – Case study: building a female talent attraction campaign for field sales at Lion.
22:10 – Challenging industry stereotypes and uncovering hidden perception barriers.
24:40 – Distilling myths through insight and documenting them in the brief.
26:30 – Validating the brief with the business and creating shared ownership.
28:20 – Using the brief as a credibility tool when asking for time, budget and support.
30:10 – Measuring success beyond applications: quality, retention and long-term ROI.
32:10 – Why employer brand teams need to think and act more commercially.
34:10 – Keeping stakeholders engaged throughout a campaign, not just at the end.
36:00 – Capacity planning with TA to protect candidate experience.
38:00 – Feeding campaign learnings into future hiring strategies.
40:10 – What every strong brief must include: audience clarity and actionable insight.
41:50 – Final reflections on credibility, commercial thinking and employer brand impact.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

76 [EB Series] Why Gen Z Trust People, Not Brands | Alex McVeigh from She Graduates

Mon, 12 Jan 2026 16:00:00 +1100

In this Sydney edition of the VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Alex McVeigh, a long-time employer brand leader and the founder of She Graduates, to unpack how organisations need to rethink attraction in a Gen Z–led world.

Drawing on more than 15 years in employer branding across Deloitte, Deutsche Bank, Commonwealth Bank and Alinta Energy, Alex shares how talent behaviour is shifting, why trust has become the defining currency of employer brand, and what this means for content, channels and budget decisions.

The conversation explores the growing influence of social platforms, the rise of peer-to-peer credibility, and why advocacy and influencer-style thinking are no longer optional for employer brand teams.

This episode is essential listening for employer brand, early careers and talent teams navigating Gen Z expectations, shrinking budgets and a rapidly changing digital landscape.

Key topics
01:05 – Alex’s background: 15+ years in employer brand across Deloitte, Deutsche Bank, Commonwealth Bank and Alinta Energy.
03:10 – Launching She Graduates and supporting female university students into the workforce.
04:35 – Why early careers has always been the most innovative space in employer brand.
06:05 – The forces reshaping attraction today: social media, AI and tightening budgets.
08:10 – Attention spans, expectations and what content needs to do to hold Gen Z’s interest.
09:35 – Trust as the new currency and why highly polished content is losing impact.
11:05 – The “no-click internet” and how AI tools are changing how candidates research employers.
12:55 – The kinds of questions Gen Z is asking before applying for roles.
14:10 – Why employee advocacy remains the most powerful employer brand lever.
15:20 – Where Gen Z trusts content most, including TikTok as a search platform.
16:55 – Social media shifting from a “nice to have” to absolute table stakes.
18:10 – Getting corporates comfortable with TikTok and using grads or third parties to trial new channels.
20:10 – Virality versus value and why niche audiences matter more than mass reach.
21:55 – What success looks like on social media at the top of the funnel.
23:10 – Managing risk, trolling and the “cringe factor” when employees show up online.
24:35 – VideoMy ad break: creating once and repurposing employee stories everywhere.
25:30 – Paid social on TikTok and why organic alone is no longer enough.
27:05 – Budget expectations and what a small paid spend can realistically achieve.
28:25 – Comparing careers fairs with paid social from a cost and reach perspective.
30:10 – Why organisations keep doing what they’ve always done in early careers hiring.
31:40 – Reneging, relationship-building and why applications alone aren’t the goal.
32:40 – Influencer marketing in employer brand and what “influence” really means.
34:10 – Brand safety, competitive advantage and where to connect with Alex.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

75 [EB Series] Stop Waiting for Buy-In, Start Showing Impact | Shannon Taylor from Bechtel

Tue, 16 Dec 2025 15:00:00 +1100

In this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, hosts David Macciocca and Will Innes sit down with Shannon Taylor, Talent Acquisition and University Relations Specialist at Bechtel Corporation, to explore how taking initiative can spark lasting impact in employer branding.

Shannon shares how she transformed small ideas into measurable results — launching her own content initiatives, tracking data to prove value, and turning creative experiments into business-backed programs. She explains how visibility and consistency helped build trust across the organisation, and how collaboration with leaders and graduates amplified Bechtel’s story from the inside out.

Whether you are building employer branding from scratch, looking to earn stakeholder buy-in, or trying to prove ROI on your ideas, this episode offers a practical look at how action builds credibility, and how measurable impact turns ideas into influence.

Key Topics:
01:00 – Meet Shannon Taylor and her role at Bechtel Corporation
03:00 – Finding opportunity in early talent and employer branding
05:40 – Building credibility through quick wins and visible outcomes
08:10 – Using creativity and persistence to drive progress
11:00 – Turning data into influence: linking ideas to business results
14:20 – Engaging leaders and graduates to share authentic stories
17:00 – Creating internal visibility and recognition for employer branding
20:40 – Balancing creativity with business priorities
24:10 – Bringing consistency to content and campaigns
28:30 – Strengthening advocacy across teams and functions
31:20 – Lessons on staying proactive and building influence through results

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

74 [EB Series] Shaping a Shared EVP Across Cultures | Tibo Torche from Esri Australia

Mon, 08 Dec 2025 15:00:00 +1100

In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes sit down with Tibo Torche, Group Talent Acquisition Manager at Esri Australia, to explore how to build an Employee Value Proposition that connects people across borders and businesses.

Tibo shares how Esri launched its first EVP across Australia and Southeast Asia, uniting more than 800 employees under a shared identity. He breaks down how the project came to life — from building the business case and gathering employee insights, to managing regional nuances and launching with authenticity and trust.

Whether you’re defining an EVP for the first time or aligning global teams under one culture, this episode reveals how data, collaboration and transparency can turn a complex project into a story that resonates.

Key Topics
01:00 – Meet Tibo Torche and Esri Australia’s mission across the Asia-Pacific region.
04:10 – Why the business needed an EVP and how the project began.
07:25 – Making the case for employer branding through recruitment and engagement data.
10:40 – Securing executive buy-in and cross-functional alignment.
13:20 – Scoping the project and setting realistic expectations.
16:00 – Running 1:1 employee interviews to capture diverse insights.
19:10 – Building themes around culture, development, and flexibility.
22:40 – Managing differences across Australia and Southeast Asia.
26:00 – Turning research into a clear EVP framework and narrative.
29:15 – The importance of external partnership and unbiased facilitation.
32:30 – Launching with transparency and employee storytelling.
36:40 – Early wins: stronger internal engagement and improved candidate attraction.
40:15 – Lessons on leadership, alignment, and regional advocacy.
43:10 – What’s next: embedding the EVP into every part of the talent lifecycle.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

73 [#ATC2025 Live] - Breakout Session | Turning Voices into Impact with Athanasia

Wed, 03 Dec 2025 13:00:00 +1100

At the 2025 ATC event, one of the breakout sessions featured an engaging conversation on employee storytelling. Jamie Holder from MUFG Retirement Solutions interviewed Athanasia Corso from Network Insurance House, both of whom use VideoMy to amplify employee voices.

During the session, they shared their experiences in turning employee stories into meaningful talent acquisition and employer branding content — even while managing organisational changes, limited resources, and evolving EVPs. This blog distils their insights into practical lessons for talent acquisition professionals looking to leverage authentic employee storytelling effectively.

Episode Highlights:

[00:00:02] Introduction and session context — storytelling and employee voices
[02:00] Challenges faced after company merger impacting EVP priorities
[03:00] How a modest budget was creatively reallocated to launch a pilot program
[05:00] Overcoming skepticism and securing permission to engage employees
[06:00] Collaboration strategies with marketing to ensure alignment and shared goals
[08:40] Building the EVP from the ground up via workshops and employee engagement
[10:00] Choosing authentic employee advocates and crafting open-ended questions
[12:00] Surprising ease and effectiveness of the VideoMyJob platform
[13:30] Cultural insights uncovered through employee stories
[15:30] Reflection on participant engagement challenges and how to improve
[16:30] Comparison of resource and time efficiency between traditional filming and video platform
[19:30] Advice for talent leaders facing resource constraints — leveraging what you have
[23:30] Strategies for content amplification across social and career channels
[26:00] The future role of employee storytelling in talent and culture strategy

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

72 [EB Series] Turning Recruitment Into Storytelling | Emily Millard from WorkCover Queensland

Mon, 01 Dec 2025 14:00:00 +1100

In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes sit down with Emily Millard, Senior Talent Specialist at WorkCover Queensland, to explore how recruiters can use storytelling to transform the way candidates connect with an organisation.

Emily shares how she’s embedded employer branding principles directly into her recruitment practice — building consistency across job ads, interviews, and candidate communications while amplifying authentic employee stories that reflect the organisation’s purpose. She explains how creating trust with marketing, empowering hiring managers to share their own stories, and developing reusable content assets have helped WorkCover Queensland attract great people without increasing costs.

Whether you’re part of a small team balancing brand and recruitment, or a TA leader looking to bring storytelling into your hiring process, this episode unpacks how authenticity, collaboration, and creativity can make every interaction count.

Key Topics
01:00 – Meet Emily Millard and her journey into employer branding through recruitment.
04:10 – How storytelling builds connection and confidence in candidates.
07:30 – Aligning recruitment messages with WorkCover Queensland’s purpose.
10:20 – Building consistency across job ads, interviews, and onboarding.
13:40 – Partnering with marketing to elevate recruitment content.
17:10 – Coaching hiring managers to share their voice and lead with authenticity.
20:00 – Using employee stories to strengthen culture and retention.
23:15 – Measuring success through candidate feedback and referral growth.
27:40 – Advice for recruiters balancing brand, workload, and creativity.
30:00 – Key takeaways on trust, collaboration, and storytelling that drives impact.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

71 [EB Series] Building Connection Through Content | Kelly Murphy from Story House Early Learning

Mon, 24 Nov 2025 14:00:00 +1100

In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes, sit down with Kelly Murphy, Head of Talent Acquisition at Story House Early Learning, to explore how a people-first approach to storytelling reshaped recruitment, culture, and connection across a dispersed workforce.

Kelly shares how she built Story House’s internal talent function from the ground up — moving away from agency dependency to create an in-house team that attracts and retains educators through authentic, human-centred content. She explains how building trust with marketing unlocked a collaborative EVP, how her team empowered educators to create and share their own stories, and how bold use of social platforms, including TikTok, drove measurable results.

Whether you’re looking to elevate collaboration between TA and Marketing, reduce external recruitment costs, or ignite employee storytelling at scale, this episode uncovers what it takes to transform culture through content and connection.

Key Topics
01:00 – Meet Kelly Murphy and her journey from agency recruitment to in-house leadership.
05:40 – Building a talent function from scratch and cutting agency spend to near zero.
09:20 – Laying the foundations for an authentic employer brand inside a growing organisation.
13:05 – Bridging TA and Marketing: trust, collaboration and shared ownership of EVP.
18:40 – Evolving the employer brand to “Where the pieces fit together.”
22:50 – Turning everyday stories into powerful recruitment content.
26:10 – Growing the team and adding a Recruitment Marketing Specialist.
31:00 – Building an always-on content strategy that delivers consistent engagement.
34:20 – Launching TikTok and celebrating educators as creators.
37:40 – Aligning content calendars with Marketing to amplify reach and brand value.
40:15 – Results: 30% reduction in job-board spend and stronger candidate quality.
43:20 – Key takeaways on trust, authenticity and the power of storytelling.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

70 [Customer] The Impact of Employee-Generated Video at Syneos Health | Kaitlyn Fitzthum

Wed, 19 Nov 2025 13:00:00 +1100

In this episode of the VMJPod, host Megan Alexander sat down with Kaitlyn Fitzthum, Senior Recruitment Marketing Specialist at Syneos Health, to unpack how her team uses video to elevate culture, amplify employee voices, and attract the right talent.

From authenticity to internal impact, Kaitlyn shared a refreshingly honest look at what’s working — and why video has become essential to their employer brand strategy.

Key Insights:

00:18 - Kaitlyn shares her role and what her day-to-day looks like
02:28 - Discussion on the importance of video in recruitment marketing
05:14 - Insights on engagement metrics for video content
07:31 - The influence of Syneos Health's brand refresh on content strategy
10:38 - Organizing storytelling around awareness days
18:24 - Encouraging employee engagement with video content
25:06 - Standout campaigns and experiences with video

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

69 [EB Series] Empowering Employees to Advocate Authentically | Alexia Ellmers from Go1

Mon, 17 Nov 2025 15:00:00 +1100

In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes, General Manager of TQSolutions, sit down with Alexia Ellmers, Talent and Employer Brand Manager at Go1, to explore how one of Brisbane’s leading tech unicorns turned employee pride into a global advocacy movement.

Alexia shares how Go1 built its first employee advocacy program during a period of rapid growth, activating authentic voices, strengthening brand visibility across new regions, and inspiring employees to become confident ambassadors for the company. She unpacks the lessons learned from launching the initiative as a recruiter, linking it to commercial impact, and evolving it into a sustainable, culture-building strategy.

Whether you’re designing your first advocacy pilot, looking to prove ROI on employer branding, or trying to build momentum inside a changing organisation, this episode offers practical takeaways on timing, authenticity, and turning advocacy into influence.

Key Topics
01:00 – Meet Alexia Ellmers and Go1’s hypergrowth journey.
04:30 – Spotting the advocacy opportunity: engaged culture, global expansion, and low awareness.
08:00 – Making the business case: linking advocacy to cost savings, engagement, and reach.
11:30 – Launching the pilot: selecting participants, creating hype, and partnering with LinkedIn.
15:30 – Balancing control with authenticity: setting light guardrails and building trust.
18:00 – Driving engagement through Slack channels, prompts, and gamification.
21:00 – When to pause: running advocacy in sprints and adapting to business change.
24:30 – Evolving the program post-merger: internal storytelling and culture rebuilding.
27:30 – Red flags and lessons learned: timing, engagement health, and leadership alignment.
30:30 – Outcomes and future focus: brand visibility, global traction, and talent density goals.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

68 [EB Series] Proving Employer Brand ROI and Impact | Grant O’Donnell from Nine

Tue, 11 Nov 2025 10:00:00 +1100

In this episode of the VMJPod’s Employer Brand Series, David Macciocca flips the mic on his co-host, Grant O’Donnell, Employer Brand Lead at Nine, to explore what it takes to build and prove the value of employer branding inside one of Australia’s largest media companies.

Grant shares his journey from recruitment marketing to employer brand, how Nine developed an EVP that balances creativity with consistency, and why measuring impact in terms that leaders care about is critical.

Whether you’re stepping into your first EB role, looking to demonstrate ROI, or navigating stakeholder buy-in, this episode offers practical lessons on storytelling, influence, and scaling brand impact.

Key Topics
03:00 – Shifting from recruitment marketing to employer brand and the misconceptions along the way.
07:00 – Linking EB activity to candidate quality and stronger talent pipelines.
12:00 – Building Nine’s EVP: balancing creativity, consistency, and multiple brands.
18:00 – Why employee voices are central to employer brand storytelling.
23:00 – Grant’s advice for EB leaders on making an impact with limited resources.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

67 [#ATC2025 Live] – In Conversation with Daniel Chait

Fri, 07 Nov 2025 16:00:00 +1100

A special VMJPod series – live from ATC 2025! We sit down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams.

Series co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson.
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We sit down with Daniel Chait, CEO and co-founder of Greenhouse, fresh off the stage at the ATC. Making his first trip to Australia from New York, Daniel shares insights from nearly 14 years of running Greenhouse and processing almost a billion job applications.

Daniel describes the current moment as the most disruptive time in Greenhouse's history, driven by the convergence of AI, remote work, and fundamental shifts in the job market. His presentation focused on how AI is simultaneously creating overwhelm for recruiters while candidates get lost in the mix, but also how smart organisations are using AI to solve these very problems.

We discuss practical AI applications in recruitment workflows, from automated interview scheduling that factors in who's available and qualified, to AI-powered insights that summarise interview scorecards and highlight areas of agreement, disagreement, and uncertainty across hiring teams. Daniel draws a clear line in the sand: AI should provide decision support, but never make hiring decisions.

Daniel also addresses the elephant in the room – legitimate concerns about AI hallucinations, bias, and compliance and what this means for talent teams in the future.

Key Topics:
00:30 – Why now is the most disruptive time in 14 years of Greenhouse
01:45 – The "silver medalist" strategy: Movie tickets for final-round candidates
03:00 – How AI automates interview scheduling and insights generation
04:20 – AI-powered scorecard summaries: Highlighting confidence, disagreement and gaps
05:00 – Why fears about AI in hiring are legitimate and how to manage risk
05:40 – Monthly anti-bias audits and navigating global AI compliance
06:50 – The critical distinction: AI for decision support, not decision-making
07:20 – Australia vs. global markets: Same concerns, universal challenges

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

66 [#ATC2025 Live] – In Conversation with Karly George

Fri, 07 Nov 2025 12:00:00 +1100

A special VMJPod series – live from ATC 2025! We sit down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams.

Series co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson.
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We chat with Karly George from BHP on day two of the ATC to discuss a significant achievement: BHP reaching gender balance across their entire organisation in May this year.

Karly reflects on how gender balance has fundamentally transformed BHP's culture, where Karly once would have been the only woman walking on a facility floor, today's BHP looks completely different. The principle she shares is simple but powerful: "If you can't see it, you can't be it." When people can see themselves represented, whether in the dining room of a remote camp or in leadership position, they feel welcome, happy, and do their best work.

Beyond gender parity, KArly discusses BHP's cautious but deliberate approach to AI adoption, including their use of Paradox for interview scheduling to enhance candidate experience. She challenges the perception of BHP as a slow-moving ship, revealing an organisation that's rapidly pivoting toward commercial technology and optimisation. No longer just a miner, but a forward-thinking enterprise embracing the future.

Key Topics:
00:50 – Why ATC 2024 feels different: Seeds of ideas without definitive answers
01:20 – BHP's cautious approach to AI: Data interpretation and interview scheduling
02:10 – The historic achievement: Gender balance across BHP in May 2025
03:00 – The secret to success: Organisation-wide belief and never accepting no
04:00 – How BHP's culture transformed over 13 years
04:50 – "If you can't see it, you can't be it": Representation matters
05:40 – Why diverse workplaces are safer workplaces
06:40 – Changing perceptions: BHP's evolution from slow ship to agile innovator
07:40 – Mining's role in Australia's future and the clean energy transition
08:40 – Karly's conference highlights: Kevin Wheeler and Indeed's data-driven AI session

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

65 [#ATC2025 Live] – In Conversation with Trevor Vas

Thu, 06 Nov 2025 17:00:00 +1100

A special VMJPod series – live from ATC 2025! We sit down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams.

Series co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson.
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We talk to Trevor Vas, industry expert and ATC co-founder, to explore how AI is accelerating the evolution of recruitment into strategic partnership. Trevor shares how he used AI back in 2023 to analyse why an insurance company couldn't fill a data scientist role, demonstrating how AI could compare value propositions and provide market intelligence that talent professionals previously lacked. What was cutting-edge then has become standard practice today, marking the rapid shift in how the industry approaches talent challenges.

We discuss that while everyone says they hate repetitive work and want to be more strategic, there's often a hidden fear of actually making that transition and why if talent professionals want to truly earn "a seat at the table," they need to bring their own chair.

Looking ahead to ATC 2026, Trevor floats an idea: bringing strategic hiring managers into workshops where talent professionals can practice having advisory conversations in a safe environment, bridging the gap between high-level concepts and practical, in-the-weeds implementation.

Key Topics:
01:00 – The talent advisory concept: From face value acceptance to real-world adoption
02:30 – 2023 case study: Using AI to solve a data scientist hiring problem
03:40 – The mindset shift: From AI fear to AI partnership over just 12 months
04:40 – The hidden fear: Why some people prefer transactional safety over strategic work
05:50 – "If you want a seat at the table, bring your own chair"
06:40 – Generational differences in AI adoption and resistance to change
07:20 – Why job transformation can be as significant as life's biggest changes
08:20 – ATC 2026 preview? Workshops with hiring managers to practice strategic conversations
09:20 – Bridging the gap between birds-eye view and practical implementation

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

64 [#ATC2025 Live] – In Conversation with Ross Clennett

Thu, 06 Nov 2025 15:00:00 +1100

A special VMJPod series – live from ATC 2025! We sit down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams.

Series co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson.
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We sit down with industry legend Ross Clennett, attending his 17th Australian Talent Conference. As a long-time trainer, coach, and commentator on the recruitment industry, Ross brings an unflinching perspective on how AI will transform agency recruitment, and why he thinks most agency owners aren't prepared for what's coming.

Ross explains that generative AI will reduce total employment in recruitment agencies by automating low-skill work, but those who remain will become significantly more valuable and highly paid. He identifies sourcing, screening, and scheduling as the low-hanging fruit for AI automation, yet notes that most agency owners, who succeeded because they love the human side of recruitment, aren't thinking strategically enough about the productivity gains and cost savings AI could deliver.

The conversation tackles a critical paradox: if AI automates the entry-level tasks that junior recruiters traditionally learn from, where will the next generation of experienced recruiters come from? And what will the very nature of work look like in ten years' time?

Ross draws a powerful analogy to Seek's impact on newspaper classifieds: Ten years after Seek launched, the Friday AFR still had 115 job ads. Ten years after that? Just six. His warning to agency owners: "You won't have a business unless you stop and reflect on what's coming."

Key Topics:
01:30 – How generative AI will reduce agency headcount but increase value of remaining recruiters
02:40 – Why most agency owners aren't tech-oriented and what they're missing
03:50 – The graduate pipeline crisis: What happens when AI replaces entry-level learning?
05:20 – Why RPOs have a bright future if they lean into AI and labor market expertise
07:00 – The decline of high-volume white-collar agencies: Why Hays and Michael Page are struggling
08:10 – The gigification of white-collar work: Ross's concerns for the 30-45 age bracket
09:40 – Why most agency owners would sadly dismiss ATC content as too far removed from daily operations
11:00 – The Seek analogy: How 10 years can completely transform an industry

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

63 [#ATC2025 Live] – In Conversation with Vanessa Hofman

Thu, 06 Nov 2025 12:00:00 +1100

A special VMJPod series – live from ATC 2025! We sit down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams.

Series co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson.
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Vanessa Hofman, Talent Attraction Manager at Australia Post, dropped by on day two of the Australian Talent Conference. As a first-time ATC attendee with two decades of industry experience, Vanessa shares her fresh perspective on AI adoption in one of Australia's largest organisations.

Vanessa discusses how Australia Post, with 64,000 employees, is navigating its AI transformation journey at an enterprise level, with Microsoft Copilot now at every employee's fingertips. She reveals the talent function's focus on moving consultants from reactive administrative work to becoming trusted advisors who can make real impact at facility sites and warehouses, a shift that AI tools are helping to enable.

The conversation highlights a key theme from the conference: the industry's mindset shift around AI. Vanessa notes that only 1% of attendees in an Indeed poll expressed fear or hesitation about AI, compared to widespread anxiety just 6-12 months ago and that human superpowers – creativity, emotional intelligence, and adaptability – remain irreplaceable.

Key Topics:
01:20 – Australia Post's AI journey: Enterprise-led transformation reaching TA
02:20 – Microsoft Copilot deployment across 64,000 employees
03:20 – Moving talent consultants from reactive to trusted advisor roles
04:20 – The mindset shift: From AI fear to AI embrace in just 12 months
05:10 – Human superpowers that AI can't replace: Creativity and emotional intelligence
05:50 – Task analysis insights: Finding the golden quadrant for TA work

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

62 [#ATC2025 Live] – In Conversation with Gareth Flynn

Tue, 04 Nov 2025 15:00:00 +1100

A special VMJPod series – live from ATC 2025! We sit down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams.

Series co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson.
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In this episode we talk to Gareth Flynn, CEO of TQ Solutions, following his talk at ATC and recently returned from Unleash Paris. As a talent and workforce expert, Gareth brings a global perspective on AI transformation, sharing critical insights about why most companies aren't seeing ROI from their AI investments yet – and what needs to change.

Gareth's key revelation: organisations have been treating AI as a technology implementation project when it's actually a complete cultural transformation and reinvention of work. He explains the crucial shift from generative AI to agentic AI, where agents actually do the work instead of humans, and why this is where businesses will finally see the massive productivity gains they're seeking. However, with employees operating in "psychological fear territory," companies must involve workers in co-creating the future rather than imposing change upon them.

The conversation explores how the talent acquisition function will fundamentally transform, with 60-80% of current TA work ripe for automation. But rather than pure headcount reduction, Gareth envisions TA professionals focusing on workforce insights, job design, talent attraction, and helping organisations solve what he calls "the biggest redeployment problem the world's ever faced."

Gareth also delivers sobering assessments of Australia's position in the global AI race, comparing it unfavourably to the aggressive investments in the Middle East, UK, and Asia, while offering a provocative perspective on why Australia's mining wealth has made the nation complacent about innovation.

Key Topics:
01:15 – Why no one is getting ROI from AI yet: Key learnings from Unleash Paris
01:50 – The shift from generative AI to agentic AI: What's the difference and why it matters
02:45 – Why AI isn't a tech project – it's a cultural transformation
03:15 – Employees in psychological fear: The performance drag no one's talking about
04:20 – How 60-80% of TA work will be automated and what comes next
05:15 – Working "left and right of the rec": TA's future in workforce insights and redeployment
06:20 – Companies leading AI transformation: Novartis and Lloyd's Bank case studies
07:15 – Lloyd's Bank: Transforming into a fintech through radical leadership change
08:40 – Competition from AI-native businesses: Why traditional companies are at risk
09:40 – Data protection vs. innovation: Why Australia should avoid Europe's regulatory mistakes
10:45 – Middle East opportunity: Why Dubai and UAE are winning the AI infrastructure race
11:45 – Australia's slow follower status: The complacency problem and what needs to change

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

61 [#ATC2025 Live] – In Conversation with Marrin-Boyd Andrews

Tue, 04 Nov 2025 10:00:00 +1100

A special VMJPod series – live from ATC 2025! We sit down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams.

Series co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson.
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David and guest host Lauren Sharp chat with Marrin-Boyd Andrews on day one of the ATC, fresh off his keynote presentation about the future of AI in the workplace. With his characteristic energy and hands-on expertise, MBA shares practical insights about AI implementation that cut through the hype and fear.

The central message is clear: AI is coming, but fear shouldn't be the response. Instead, organisations need to focus on taking their people on the journey through proper training and education. We discuss why companies succeeding with AI are those that empower employees to discover value for themselves rather than forcing adoption from the top down.

The conversation tackles critical challenges facing organisations today: the gap between AI's rapid advancement and employee readiness, the intellectual property risks of untrained AI usage, and the worldwide decline in graduate hiring.

For talent leaders navigating AI adoption, MBA's advice is refreshingly practical: start with small wins on repetitive tasks, invest in comprehensive training before rolling out tools like Microsoft Copilot, and remember that your employees' experience and business knowledge is the real IP that AI can't replace.

Key Topics:
01:00 – Removing the fear factor: Why AI shouldn't scare you
02:00 – The IP challenge: Why companies are creating closed language models
03:10 – The biggest mistake: Trying to solve everything at once with AI
04:00 – Why companies should focus on small wins and repetitive tasks first
05:00 – How Fonterra got AI adoption right through training and choice
06:00 – The training gap: Why giving employees tools like Copilot without education fails
06:40 – KPMG's success story: Building Kim, their internal AI agent
07:20 – The dangerous gap between AI advancement and employee capability
08:20 – Wake-up call for banks: Why ANZ and CBA had to rehire employees
09:20 – The graduate crisis: How AI can actually solve the entry-level vacuum
10:20 – Capturing institutional IP through AI agents for future training
11:07 – Where is AI in its lifecycle?

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

60 [#ATC2025 Live] – In Conversation with Melanie Gretgrix

Mon, 03 Nov 2025 16:00:00 +1100

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

59 [#ATC2025 Live] – In Conversation with Tony Walsh

Mon, 03 Nov 2025 13:00:00 +1100

A special VMJPod series – live from ATC 2025! We sat down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams.

Series co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson.
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In this episode we talk with Professor Toby Walsh, Chief Scientist at the University of New South Wales and keynote speaker at the Australian Talent Conference. Toby is the author of several influential books including "The Shortest History of AI", "Faking It: AI in a Human World" and "Machines Behaving Badly".

We kick things off with Toby's explaining why he's banned from Russia for speaking out about AI's role in transforming warfare, before diving into the myths and realities surrounding AI in the workplace.

We cover why this revolution is fundamentally different from previous technological shifts, critical challenges facing organisations today, particularly around graduate recruitment and workforce planning, why human skills like emotional intelligence, social interaction and leadership remain irreplaceable and some practical advice for executives who are apprehensive about AI adoption.

And remember – there's no AI problem in your business, only business problems to which AI might be usefully applied.

Key Topics:
01:30 – Why Toby was banned from Russia for speaking about AI in warfare
02:45 – The scale and speed of AI transformation: $2 billion invested daily
03:20 – OpenAI's unprecedented growth as the fastest-growing company in capitalism
05:20 – The future of work: What offices will look like in 5-10 years
05:45 – Why emotional intelligence and social skills can't be automated
06:40 – The graduate recruitment crisis: Challenges and solutions for talent acquisition
08:15 – Which jobs will AI impact? (Spoiler: Almost all of them)
09:45 – How universities are rapidly adapting to AI in teaching and assessment
11:45 – Practical advice for CEOs: Developing your AI plan without going "all in"
13:20 – Data responsibility: Balancing AI opportunities with privacy and security concerns

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

58 [#ATC2025 Live] In Conversation with Kevin Wheeler

Thu, 30 Oct 2025 13:00:00 +1100

A special VMJPod series – live from ATC 2025! We sit down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams.

Co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson.
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Our first episode is with none other than industry titan, Kevin Wheeler, futurist and founding member of the ATC (Australian Talent Conference), as well as the Founder & Director of the Future of Talent Institute.

Fresh off his compelling keynote session on the future of work and AI, Kevin shares his perspective on why AI represents a fundamental shift comparable to the introduction of electricity – a transformation that will reshape every aspect of how we work.

He explains the evolution from VUCA (Volatile, Uncertain, Complex, Anxious) to BANI (Brittle, Anxious, Nonlinear, Incomprehensible), a framework that captures the unprecedented nature of change we're experiencing today. He also explores why Australia lags behind the US and China in AI adoption, the critical importance of becoming a "voracious learner," and why the traditional concept of filling requisitions is dead. Kevin challenges listeners to embrace experimentation, break free from rigid job definitions, and prepare for a future where small, agile companies may outpace large corporations that fail to adapt.

For talent leaders, recruiters, and anyone navigating the decade of reinvention ahead, Kevin's insights offer both a wake-up call and a roadmap for thriving in an AI-driven world.

Key Topics:
01:30 – AI as electricity: Why this transformation mirrors the industrial revolution
03:00 – From VUCA to BANI: Understanding the new era of incomprehensible change
05:30 – Why Australia is falling behind in AI adoption and what needs to change
06:45 – The power of being a voracious learner in an uncertain future
08:40 – Why "filling req's" is dead and capacity planning is the future
10:00 – The next big shift: Small companies rising as large corporations fumble
11:30 – Retail revolution: Why Walmart thrives while Target and Macy's struggle
12:30 – China vs the US: Different approaches to AI and the future of work
13:25 – Kevin's weekly newsletter and how to stay connected

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

57 [EB Series] Amplifying Employee Voices Through Internal Comms | Emma Bolger from Grill’d

Tue, 21 Oct 2025 16:00:00 +1100

In this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with Emma Bolger, Internal Communications and Engagement Manager at Grill’d, to explore how internal comms and employer brand work hand in hand.

Drawing on nearly two decades across brand and marketing, Emma shares why she sees employees as the company’s strongest advocates, and how Grill’d empowers its crew members to share authentic stories that bring culture to life. She also discusses the role of recognition in building engagement and the importance of aligning what’s said internally with how the brand shows up externally.

For leaders managing dispersed teams or rethinking how to activate culture, Emma’s perspective offers a refreshing reminder: employer branding starts on the inside.

Key Topics:
05:05 – Why employees are the strongest brand advocates.
10:20 – How internal communications shape external employer branding.
15:40 – Empowering Grill’d crew members to share authentic stories.
21:15 – Using recognition programs to build culture and engagement.
27:50 – Creative ways Grill’d amplifies employee voices across the business.
29:00 – Prioritising impact: focusing on what makes the biggest difference.
31:00 – Emma’s reflections on role positioning and learning from peers.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

56 [EB Series] When Talent Takes the Lead on Employer Branding | Jamie Holder from MUFG

Tue, 14 Oct 2025 16:00:00 +1100

In this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with Jamie Holder, Head of Talent at MUFG Retirement Solutions, to explore what happens when Talent takes the lead on employer branding. With no dedicated EB function in place, Jamie shows how a lean team can still deliver outsized impact by putting employee voices at the centre of the story.

Jamie shares how MUFG engaged leaders early, captured authentic employee insights, embedded EVP through flexible policies and internal mobility, and reduced agency spend — all while keeping the employer brand aligned with lived employee experience.

Whether you’re working with limited resources, trying to showcase culture authentically, or searching for inspiration to rally leaders around employer branding, this episode offers practical lessons on agility, storytelling, and proof of impact.

Key Topics
05:00 – Gaining leadership buy-in by engaging leaders early and incorporating their ideas.
10:00 – Capturing employee voices: why people stay, what they value, and the role of empathy.
15:00 – Embedding EVP with flexible work, internal mobility, and CEO sponsorship.
20:00 – Creating a consistent candidate journey from attraction through onboarding.
25:00 – Cutting agency spend, leveraging referrals, and securing executive sponsorship.
30:00 – Aligning EVP with lived employee experience and tracking career site metrics.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

55 [EB Series] Quality Hires, Human Stories and Measuring Impact | Corne Cilliers from Telstra

Tue, 07 Oct 2025 16:00:00 +1100

In this episode of the VMJPod’s Employer Brand Series, David Macciocca and Grant O’Donnell sit down with Corne Cilliers, Marketing Specialist – Employer Branding at Telstra, to explore how one of Australia’s biggest companies is reshaping its approach to talent attraction.

Corne shares how his marketing and creative background has shaped Telstra’s employer branding strategy, the importance of measuring quality over quantity in recruitment, and how the team is empowering employees across the business to become storytellers.

Whether you’re coming from marketing into EB, leading campaigns for grads, or scaling talent brand in a large enterprise, this episode offers practical insights you can apply straight away.

Key Topics:
02:30 – Why quality of applicants matters more than volume in Telstra’s approach to talent marketing.
07:01 – Tracking candidate source of hire and understanding recruitment impact.
10:01 – Using LinkedIn industry benchmarks to measure employer brand success.
14:59 – Seasonal campaigns, content calendars, and lessons from grad recruitment.
19:59 – Corne’s transition from film & marketing into employer branding.
24:00 – What it’s really like building EB inside a large enterprise like Telstra.
27:59 – Taking risks with new channels and why TikTok isn’t always the answer.
33:00 – Paid vs organic content: when Telstra leans on each.
38:00 – Building talent pools, long-term engagement, and brand communities.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

54 [EB Series] Linking Employer Brand and Experience at Scale | Meagan Michaels from Bupa Australia

Thu, 25 Sep 2025 11:00:00 +1000

In this episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sit down with Meagan Michaels, Head of Employer Brand and Experience at Bupa Australia, to discuss the critical link between employer brand and employee experience in one of the country’s largest healthcare organisations.

Meagan shares how her team is tackling the complexity of engaging dispersed workforces, why employer brand should be treated as internal PR, and the challenges of balancing consistency with authenticity across multiple business units.

Whether you’re embedding EVP, partnering across teams, or navigating where employer brand sits in the business, this episode is packed with lessons on scale, influence, and longevity.

Key Topics
02:30 – Building the consideration funnel: taking Bupa’s brand into new talent markets.
07:00 – Shifting perception: Bupa beyond health insurance and into healthcare.
12:00 – Why consistency matters across candidate and employee experiences.
17:00 – The pros and cons of employer brand sitting in Employee Experience vs Talent Acquisition.
24:00 – Why EB often needs to act like internal PR to gain influence.
30:00 – Meagan’s closing reflection: why EB’s connection to employee experience is the sector’s future.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

53 [Customer] The Evolution of HorizonOne's Video Strategy | Billy Breeze

Tue, 23 Sep 2025 09:00:00 +1000

In this episode of the VideoMyJob Podcast, host Megan Alexander sits down with William (Billy) Breeze, Marketing and Brand Coordinator at HorizonOne Recruitment, a Canberra-based agency that’s redefining how recruiters use video.

Billy shares how HorizonOne’s video journey has evolved alongside VideoMyJob’s own growth — from creating simple job ads to building a comprehensive video strategy that powers employer branding, recruiter personal brands, and client engagement.

[00:00:01] Introduction to the VideoMyJob pod
[00:02:19] Discussion on the role of video in recruitment
[00:05:03] Insights on employee stories and their impact
[00:08:41] Case study of video success with HorizonOne consultants
[00:10:28] Importance of feedback in shaping content strategy
[00:12:30] Insights on using analytics to improve performance
[00:15:30] Overview of employee training for video creation
[00:19:33] Discussion on personal branding and the value of authenticity

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

52 [EB Series] Navigating Global Nuance in Employer Branding | Margot Moore from Worley

Thu, 18 Sep 2025 09:00:00 +1000

In this episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sit down with Margot Moore, Global Employer Brand Manager at Worley, to explore what it takes to build and scale an employer brand across 40+ countries.

Margot shares how she balances global brand consistency with regional nuance, why human-centred design is central to employer brand at Worley, and how she partners across the business to embed EVP into the everyday.

Whether you’re navigating global complexity, looking for quick wins in a new EB role, or building influence across functions, this episode offers practical lessons on alignment, creativity, and scale.

Key Topics
02:54 – Navigating cultural nuance across regions while maintaining a consistent global employer brand.
05:56 – Why sitting within Marketing helps connect EB to brand storytelling.
08:51 – Applying human-centred design principles to employer brand.
11:42 – Quick wins for EB leaders stepping into a new role.
17:18 – Partnering across functions and embedding EVP into business conversations.
23:01 – Balancing global brand guidelines with local adaptation.
28:35 – Measuring success and proving EB’s business value.
33:20 – Margot’s closing reflections on building credibility and influence as a global EB leader.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

51 [EB Series] Building Culture Through Internal Growth & Employee Voices | Rosa Van Kuyk from AFCA

Thu, 11 Sep 2025 10:00:00 +1000

In this episode of the VMJPod’s Employer Brand Series, David Macciocca and Grant O’Donnell sit down with Rosa Van Kuyk — Recruitment and Employer Brand Consultant at AFCA (Australian Financial Complaints Authority) and winner of the 2025 ITAs Enterprise Talent Professional of the Year. Together, they explore how internal mobility, advocacy programs, and authentic employee storytelling are shaping AFCA’s employer brand.

Rosa shares how AFCA promotes talent from within, the lessons she’s learned transitioning from recruiter to employer brand specialist, and the launch of their new employee advocacy program, designed to empower employees to share their stories.

Whether you’re building an employer brand from the ground up or scaling programs across a business, this episode offers a practical look at what it takes to create consistency, engage employees, and lead with authenticity.

Key Topics
02:29 – Why internal mobility is critical to AFCA’s employer brand.
07:01 – Rosa’s own journey from recruiter into employer branding.
11:59 – Building a sustainable content calendar that isn’t a burden.
16:59 – The importance of supportive leaders and what Rosa learned from her manager.
21:59 – Overcoming perfectionism: balancing quality with execution speed.
27:59 – How AFCA is piloting its new employee advocacy program, “AFCA-nites.”
31:53 – Closing reflections (including empowering advocates, authenticity in campaigns, and employee voice across channels).

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

50 [EB Series] Weaving the Red Thread of EVP | Danielle Brodie from Canva

Tue, 02 Sep 2025 08:00:00 +1000

In the first episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sit down with Danielle Brodie, Talent Brand Partner at Canva, to explore how one of the world’s fastest-growing tech companies brings its employee value proposition (EVP) to life.

Danielle shares how Canva’s EVP was co-created with cross-functional teams, why the company is embedding it across every employee touchpoint, and how employer branding at Canva is evolving into ambassador initiatives and global hiring markets.

Whether you’re a team of one or leading a global function, this episode is packed with insights you can apply to your own employer brand journey.

Key Topics:
4:39 — What a founder-led environment means for employee experience.
6:59 — Operating across country markets and why a global design approach matters.
8:33 — Building a consistent thread across all markets to express the EVP.
8:56 — Keeping the EVP authentic and internally defined for new regions.
19:13 — Careers site hero statement and traffic context.
26:20 — A project-team lesson: don’t get stuck in external articulation at the expense of credibility.
32:26 — Cross-functional inputs shaping the PVP
32:48 — The “red thread”: weaving EVP through cultural touchpoints and significant moments.
35:41 — Running talent brand as a team of one; saying no and prioritising.
41:32 — The Canva Ambassador Program and enabling employees to share their experiences.
45:50 — Proudest achievement: launching a fully custom careers website.
47:13 — Closing and thanks.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

49 [Impact Series] Driving Operational Change at Scale | Karyn McShane from Australia Post

Thu, 14 Aug 2025 10:00:00 +1000

In this episode of Impact at Work, David Macciocca and Jo Vohland sit down with Karyn McShane, Talent Attraction & Mobility Manager at Australia Post.

Karyn shares how she leads one of Australia’s largest seasonal hiring programs, scaling to more than 3,700 hires during the Christmas peak, while continuously improving processes, relationships and outcomes. From redesigning internal systems to building trust with hiring leaders, Karyn reflects on how real operational impact often begins from within.

She also unpacks how Australia Post is evolving its early careers and internal mobility strategy to better engage future talent. If you're leading high-volume recruitment, navigating change or influencing from inside the system, this episode offers practical ideas and real-world perspective.

Key Topics:
01:30 – Karyn’s national scope and team structure
03:50 – Leading Australia Post’s Christmas peak campaign
06:15 – Why process and planning matter more than volume
08:55 – Staying energised and avoiding burnout
11:40 – Communicating clearly and building business trust
14:36 – Career pivots and finding your zone
16:45 – Gratitude and the value of team connection
18:05 – Rebuilding early careers and graduate visibility
20:25 – Creating clarity in uncertain times
22:45 – Moving into an advisory leadership mindset
24:00 – Lessons in resilience and impact over time

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

48 Impact Series] Redefining Leadership in Times of Transformation | Amy Schultz from Korn Ferry

Tue, 05 Aug 2025 09:00:00 +1000

In this episode of Impact at Work, David Macciocca and Jo Vohland speak with Amy Schultz, VP of Market Development & Operations – RPO, ANZ at Korn Ferry.

Amy draws on more than 25 years of experience across agency, in-house, tech and now RPO to explore what meaningful leadership looks like in a time of rapid transformation. From the evolution of AI to shifting expectations on talent teams, she shares how today’s leaders can create impact by leading with curiosity, clarity and care.

This conversation is full of timely insights for anyone navigating change, building culture or evolving their leadership style in a modern world of work.

Key Topics:
01:35 – Amy’s career path across agency, in-house and RPO
04:30 – Rethinking how we work in the age of AI
07:35 – How language shapes leadership culture
10:35 – Leading differently in a post-pandemic world
12:05 – Redefining what success looks like for teams
16:30 – Rethinking contingent and flexible work
20:00 – Embedding curiosity and vulnerability into culture
27:10 – Mentoring the next generation of talent leaders
30:00 – Why storytelling matters more than ever
36:20 – What leadership looks like now

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

47 [Impact Series] Scaling AI in Talent Sourcing | Marrin-Boyd Andrews from ProPrompt

Tue, 29 Jul 2025 10:00:00 +1000

In this episode of Impact at Work, David Macciocca and Jo Vohland chat with Marrin-Boyd Andrews, Founder and Director of ProPrompt.

From building global sourcing strategies to launching his own AI-powered productivity tool, Marrin shares what it takes to create practical impact inside complex businesses. He unpacks the journey of building ProPrompt, a generative AI prompt library designed to help teams across functions engage with AI more effectively, and without the learning curve.

This episode explores the intersection of innovation and recruiting, and why sourcing leaders are perfectly placed to drive smarter, tech-enabled change.

Key Topics:
01:30 – Introducing Marrin-Boyd and the concept behind ProPrompt
04:10 – What problem ProPrompt solves and how it works
06:30 – Sourcing's unique role in driving AI adoption
09:10 – Making prompt libraries accessible across functions
11:40 – Balancing innovation with stakeholder education
14:15 – Why AI agents will be an amazing tool for everyone
17:30 – Human touch points in hiring and repetitive pain points
20:05 – Extracting value from AI to help build a foundation
23:10 – Why sourcing professionals are built for this kind of innovation
27:00 – Moving from experimentation to everyday enablement
30:45 – Keeping product development grounded in real problems
34:10 – The future of talent teams and AI-powered tools
37:45 – Final reflections and advice for change agents

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

46 [Impact Series] Reclaiming Your Influence in Talent | Athanasia Corso from Insurance House

Tue, 22 Jul 2025 10:00:00 +1000

In this episode of Impact at Work, David Macciocca and Jo Vohland speak with Athanasia Corso, Head of Talent at Insurance House.

Athanasia brings a refreshingly grounded perspective to what it means to create impact in a constantly changing talent landscape. She shares how to stay anchored in your value, why TA leaders need to reconnect with their commercial mindset, and how to lead when your seat at the table isn’t guaranteed.

From navigating change to protecting your energy, this conversation is full of practical advice for any recruiter, TA leader or HR professional feeling stuck or sidelined.

Key Topics:
01:25 – Introducing Athanasia and her work at Insurance House
03:10 – Staying grounded when the landscape keeps shifting
05:30 – Reconnecting with your commercial mindset
08:20 – Taking charge of your own career
11:00 – What to do when your influence fades
13:50 – Why generosity and curiosity are so important
16:45 – Bringing talent into commercial outcomes
20:15 – Industry-wide strategic thinking and scalability
23:30 – Managing change without losing clarity

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

45 [Impact Series] Making AI Practical for Talent Leaders | Alastair Schirmer from Randstad

Tue, 15 Jul 2025 09:00:00 +1000

In this episode of Impact at Work, David Macciocca and Jo Vohland speak with Alastair Schirmer, Global Head of Digital Innovation at Randstad Enterprise, about how AI is reshaping the talent landscape and what leaders need to do now to keep up.

Alastair explains that AI is not just about new tools. It is about readiness. He shares how global organisations are adapting to change, where adoption is stalling, and what it takes to prepare teams for success. From ethical frameworks to operational workflows, this episode offers practical insights on how to turn AI curiosity into meaningful progress.

If you have ever asked “Where do we even begin with AI?”, this conversation is for you.

Key Topics:
04:10 – What AI readiness really looks like in talent organisations
09:45 – The gap between AI awareness and real adoption
13:20 – Lessons from companies that are embedding AI successfully
17:05 – How governance and ethics shape sustainable innovation
24:30 – Culture, data, and the influence of big tech
29:05 – Structuring talent teams for the AI-powered future
31:55 – The role of AI in improving attraction and development
39:00 – Introducing AI assistants without overwhelming people
42:00 – Examples of automation across global talent programs
49:35 – Getting the basics right before layering in AI
58:35 – Why hype must give way to operational maturity

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

44 [Impact Series] The Power of Strengths-Based Leadership | Eva Brookes

Tue, 08 Jul 2025 09:00:00 +1000

In the premiere episode of Impact at Work, David Macciocca and Jo Vohland sit down with Eva Brookes - Strengths Practitioner, to explore what real impact in the workplace looks like.

Eva brings a unique perspective from her experience as a senior global talent leader and a certified strengths practitioner. She explains that impact is not just about output or scale. It's about alignment. When people understand their strengths, they perform better, feel more fulfilled, and stay energised in their roles.

This episode explores how strengths-based leadership can transform teams, support inclusion, and prevent burnout. Eva shares how impact starts with self-awareness and becomes truly meaningful when it's personal, sustainable, and shared.

Key Topics:
01:22 – Meet Eva Brookes and her approach to making impact
03:30 – Why strengths are central to meaningful work
06:10 – What energises us vs. what drains us at work
08:45 – How leaders can use strengths to drive inclusion and performance
11:00 – Career advice for talent professionals navigating change
14:20 – Building teams that complement each other’s strengths
16:40 – Why self-awareness matters more than ever
18:55 – Final thoughts on making impact sustainable

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

43 [Grad Series] Why Grad Leaders Need a Seat at the Table | Natalie Gibbons from Westpac

Thu, 26 Jun 2025 09:00:00 +1000

In this episode of the VMJPod Graduate Recruitment Series, David Macciocca and Steven Nield sit down with Natalie Gibbons, Graduate Programs Manager at Westpac.

Natalie shares how she’s built influence and earned trust within one of Australia’s biggest banks, ultimately securing a seat at the table where real change happens. From transforming graduate experiences to shaping strategic workforce decisions, she walks us through what it takes to go beyond “just running the grad program.”

Whether you’re new to early careers or stepping into leadership, this episode is packed with insights on career growth, advocacy, and impact.

Key Topics:
02:15 – Natalie’s role and scope of Westpac’s national grad program
06:00 – Building trust and earning a seat at the table
10:10 – Why it’s important for grad leaders to own the full lifecycle
13:50 – Tailoring programs to meet both business and candidate needs
17:05 – Collaborating across departments to lift early careers visibility
21:40 – Advice for building internal credibility and buy-in
26:30 – Westpac’s shift toward future-skills-based hiring
30:00 – Supporting grads beyond onboarding: growth and retention
34:45 – Natalie’s take on the evolving role of grad leaders
37:10 – Final thoughts and advice for early talent professionals

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

42 [Grad Series] How to Build Grad Hiring Momentum That Lasts | Kelly Pfeffer from Suncorp

Fri, 20 Jun 2025 08:00:00 +1000

In this episode of the VMJPod Graduate Recruitment Series, David Macciocca and Steven Nield speak with Kelly Pfeffer, Graduate Talent Lead at Suncorp.

Kelly shares what it really takes to build long-term momentum in graduate hiring — from managing 10,000+ applications to supporting hiring leaders and earning trust with candidates. She explains why grad recruitment can’t be rushed, how to help leaders hire for potential (not just experience), and where technology and automation can free up time for the moments that matter.

If you’re playing the long game in early careers, this episode is full of smart, sustainable advice.

Key Topics Include:
02:35 – Overview of Suncorp’s graduate and intern programs
07:30 – Why grad recruiters are both competitive and deeply connected
13:00 – Setting expectations early in the candidate journey
19:00 – Supporting hiring leaders to hire for potential, not experience
24:55 – A shift in mindset: grads taking ownership of their development
27:00 – From CVs to capabilities: shifting how we assess grads
29:30 – Advice for early talent teams starting out
34:24 – Building momentum: why grad hiring takes time
38:42 – The future role of a grad recruiter
42:20 – Let tech handle the volume, so you can focus on people
45:00 – Common challenges and the future of early careers
47:30 – Final reflections and closing thanks

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

41 [Customer] Haleon's Employer Brand Journey | Emma Lang

Tue, 17 Jun 2025 09:00:00 +1000

In this episode, host Megan Alexander sits down with Emma Lang, the APAC Employer Brand and Recruitment Marketing Lead at Haleon.

Emma shares how her team embraced VideoMyJob to scale branded video content across the organisation, build trust with talent, and turn employees into powerful brand advocates.

Emma and her team didn’t just adopt video content for the sake of trendiness—they set clear objectives to drive meaningful outcomes, and this episode is packed with ket takeaways for anyone looking to build or evolve their employer brand.

[00:00:00] - Introduction and Welcome
[00:02:25] - Emma’s Role at Haleon and Overview of the Team
[00:06:15] - Previous Challenges in Employee Story Content
[00:08:12] - Key Goals During the VideoMyJob Pilot
[00:11:00] - Adoption and Implementation Experience
[00:16:30] - Impact and Engagement Metrics Post-Integration
[00:30:15] - Closing Thoughts and Future Aspirations

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

40 [Grad Series] Scaling Grad Programs from the Ground Up | Stuart Clark from AustralianSuper

Tue, 10 Jun 2025 21:00:00 +1000

In this episode of the VMJPod Graduate Recruitment Series, David Macciocca and Steven Nield speak with Stuart Clark, Early & Diverse Careers Manager at AustralianSuper.

From building a graduate program from scratch to expanding internationally, Stuart shares his journey, lessons learned, and the innovative strategies that are shaping the fund's early careers success. Whether you're just starting a graduate program or looking to refine an existing one, this episode is full of actionable insights.

Key Topics Include:
00:20 – Meet Stuart Clark from AustralianSuper
01:10 – Stuart’s early careers journey and role overview
03:12 – Starting the graduate program from scratch
05:40 – Structuring the program for long-term growth
08:25 – Embedding inclusion into early careers
11:10 – The challenge of employer branding in superannuation
14:35 – Expanding internationally: UK and beyond
17:50 – Maintaining consistency across regions
20:15 – Internal stakeholder engagement and program buy-in
23:30 – Advice for building a graduate program from the ground up
26:45 – Final reflections and future of early careers at AustralianSuper

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

39 [Grad Series] The Future of Graduate Recruitment | Heather Hunt from Deloitte

Thu, 05 Jun 2025 09:00:00 +1000

In this episode of the VMJPod Graduate Recruitment Series, David Macciocca and Steven Nield sit down with Heather Hunt, Graduate Talent Acquisition Lead at Deloitte. Heather shares what it takes to stand out in a competitive market, how Deloitte is connecting with future talent earlier and why internal mobility is key to long-term retention.

From shifting university engagement strategies to strengthening partnerships with professional bodies like CAANZ, Heather offers practical insights into what’s changing—and what’s working—across the graduate landscape.

Key Topics Covered:
00:14 – Heather’s background and early talent journey
02:10 – Challenges in attracting accounting students
03:56 – Partnering with CAANZ to boost industry interest
06:04 – The importance of data in shaping recruitment strategy
10:00 – Exploring new outreach models and content
15:28 – Shifting the conversation with high school engagement
20:22 – Making internal mobility part of the graduate experience
26:40 – Heather’s advice for future-focused early careers teams

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

38 [Grad Series] Designing a Meaningful Graduate Experience | James Schlunke from Capgemini

Thu, 29 May 2025 07:00:00 +1000

In this episode of the VMJPod Graduate Recruitment Series, hosts David Macciocca and Steven Nield chat with James Schlunke, Graduate Program Senior Manager at Capgemini. James shares how Capgemini has scaled their graduate program, embedded a values-first hiring mindset, and created a strong sense of belonging for early talent across Australia and beyond.

Whether you're refining your approach or building from scratch, James offers practical takeaways on personalising the graduate journey, gaining stakeholder buy-in, and measuring what really matters.

Key Topics:
01:14 – Meet James Schlunke and Capgemini's graduate program
03:38 – From operations to attraction: James' journey
06:12 – Defining a values-led hiring approach
09:45 – Elevating the graduate experience across locations
13:06 – How to scale with a personal touch
15:41 – Embedding a sense of belonging
19:03 – Lessons from Capgemini’s regional talent strategy
21:57 – Aligning hiring with internal mobility
24:36 – How James uses video to increase impact
27:04 – Advice for early careers leaders scaling programs
29:16 – Final reflections and where to connect

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

37 [Customer] Elevating the Candidate Experience | Jasmine Bernabe from Westpac

Mon, 26 May 2025 10:00:00 +1000

In this episode of the VMJPod, host Megan Alexander sits down with Jasmine Barnabe, a Graduate Programs Consultant at Westpac, to discuss their recent participation in the VideoMyJob (VMJ) Pilot Program in partnership with GradConnection.

They explore the journey of incorporating video content to enhance the candidate experience for graduates, the insights gained through this initiative, and the impressive outcomes that followed.

[00:00:10] - Introduction to the podcast and guest
[00:04:00] - Overview of Jasmine's role and the VMJ pilot
[00:09:06] - Discussion on the video content creation process
[10:38] - Presentation of key results post-implementation
[15:01] - Insights on the importance of visibility and representation
[19:57] - Jasmine’s summary of the pilot program impact

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

36 [Grad Series] Reimagining Graduate Attraction Through Authentic Video | Steven Nield from GHD

Tue, 20 May 2025 15:00:00 +1000

How can you make your employer brand resonate with graduates? David Macciocca chats with Steven Nield from GHD about the power of authentic employee storytelling in graduate attraction. Hear how the VMJ Activator Program (a fast-paced video content initiative designed to boost engagement with prospective candidates) helped GHD drive engagement and redefine the way they connect with future talent.

Key Takeaways:

Launching the Activator Program at GHD
Targeted comms that boost graduate participation
Coaching and structuring authentic content
Rewarding internal champions of the initiative
Social media reach and visibility
Why authenticity drives stronger candidate fit

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

35 [Grad Series] Rethinking Retention & Growth in Graduate Hiring | Greg Thom from Airwallex

Tue, 13 May 2025 15:00:00 +1000

What does it take to retain top graduate talent in hyper-growth environments? In this episode, David Macciocca and Steven Nield sit down with Greg Thom from Airwallex to discuss building scalable, values-aligned graduate programs that go beyond the basics. Greg shares practical strategies from one of Australia’s most innovative fintechs.

Highlights Include:

Apprenticeships as a path into early careers
Scaling graduate and intern programs
Hiring manager enablement and accountability
Transparency as a recruitment advantage
Why interns should work on real business problems
Culture, energy, and graduate impact at scale

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

34 [Grad Series] Embracing a Degree Agnostic Approach to Hiring | Kristy Abbott from ANZ

Tue, 06 May 2025 11:00:00 +1000

In the kickoff episode of the VMJPod Graduate Series, David Macciocca (VMJ) and Steve Nield (GHD) speak with Kristy Abbott, Product Owner for Career Programs at ANZ, about how the bank is reshaping its graduate recruitment strategy by removing degree and resume requirements. Discover how ANZ's inclusive, skill-focused hiring model is setting new standards in early talent acquisition.

Key Topics Covered:

ANZ’s bold shift to degree-agnostic hiring
Scaling applications from 5,000 to 11,000
Eliminating CVs to reduce bias and improve diversity
Structured assessments with gamification and video
First Nations recruitment and inclusion strategies
Graduate development pathways and career mobility
Retention insights and continuous improvement

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

33 [Expert] The DIY Playbook to Refresh & Activate Your EVP | Alexia Ellmers

Thu, 01 May 2025 11:00:00 +1000

When your EVP no longer reflects your culture, it’s time for a reset. In this episode, Alexia Ellmers, Talent and Employer Brand Manager at Go1, shares how she led a company-wide EVP refresh—one powered by deep employee insight and grounded in authenticity. From hosting global focus groups to creating short-form video stories, Alexia walks us through a transparent, people-first approach to building an EVP that truly resonates with both employees and candidates.

What you’ll learn:
- How Go1 rebuilt their EVP using input from 70 top performers across four continents
- The role of a digital culture book in creating transparency for candidates
- Why employee-generated video is key to scalable, authentic storytelling
- How to localise your EVP for different regions without losing your brand voice
- Tips for getting hiring managers and leaders truly bought in to EVP activation

Perfect for:
Employer branding leads, talent acquisition teams, and comms professionals looking to elevate their EVP and scale employee storytelling globally.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

32 [Customer] Eliminate Misconceptions and Truly Highlight Your Company Culture | Shani Jarvis

Tue, 11 Mar 2025 12:00:00 +1100

In this episode of the VMJPod, host Megan Alexander has an engaging conversation with Shani Jarvis (General Manager of People & Culture) from Anglicare WA. She shares her organisation's transformative journey with VideoMyJob's pilot program.

Discover how VideoMyJob empowered Anglicare WA to showcase their authentic employee experiences and bring their Employee Value Proposition (EVP) to life.

00:01:25 - The need for a revitalised EVP and employee storytelling
00:05:56 - Challenges in creating employee content before VideoMyJob
00:11:16 - The VideoMyJob pilot program process and outcomes
00:15:49 - Empowering employees to share their stories
00:20:56 - Adoption challenges and creative solutions
00:26:43 - Early metrics and outcomes from using VideoMyJob
00:28:55 - Overall experience and recommendation

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

31 [Expert] Building a Purpose-Driven EVP that Connects Inside and Out | Bryan Chaney

Thu, 20 Feb 2025 11:00:00 +1100

In this episode, Bryan Chaney, People Experience Communications and Talent Brand at Crunchyroll, shares the journey of crafting a meaningful EVP that resonates both internally and externally. .

Bryan walks us through his process, from research and focus groups to the development of core themes that reflect the values of the people, the work, and Crunchyroll’s role in the anime world. Hear how storytelling takes center stage as the company uses authentic employee experiences to bring the EVP to life across multiple channels and formats.

Key Takeaways:

Aligning the EVP with company purpose, internal culture and business strategy
The importance of engaging the right stakeholders from the beginning and using language that resonates
Capturing authentic employee stories that connect with people inside and outside the organisation
Leveraging multiple channels and formats for maximum, long-lasting impact
Measuring success through continuous employee engagement and communication metrics

Join us as Bryan reflects on the ongoing journey of EVP development and the power of telling the story from within.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

30 [Customer] Boosting Graduate Engagement with Authentic Employee Videos | Poncho Rivera-Pavon

Thu, 28 Nov 2024 13:00:00 +1100

In this episode of the VMJPod, host Megan Alexander has Poncho Rivera-Pavon (a senior consultant in the employer branding team at Deloitte Australia), back for a follow-up on how they’re boosting their graduate engagement through authentic employee stories.

Last time, we explored how Deloitte joined VideoMyJob's Pilot Program to create 102 branded employee videos in just 4 days, giving graduates an inside look at company culture, mentorship, and more.

This time, Poncho is sharing the impact those videos had on graduate engagement, including how time spent on their GradConnection page doubled, and how the videos became key conversation starters in job interviews.

We also talk about what’s next for Deloitte’s recruitment strategy, including repurposing content, capturing new stories, and continuously aligning their message with what graduates care about most.

Jump to Key Highlights:

00:00:02
Interview with Poncho Rivera-Pavon on their company or companies

00:00:27
Deloitte Pilot Program Follow-Up Conversation with Poncho Rivera-Pavon

00:01:17
Efficient Video Production Process with VideoMyJob

00:02:42
Efficient Video Processing for Recruitment Marketing

00:04:08
Impact of Employee Stories on Recruitment Efforts

00:05:42
Graduates Interested in Employee Stories at Deloitte

00:07:30
Success in Engaging Graduate Audience through Video Content

00:08:49
Discussion on Marketing Success Metrics

00:11:04
Using Video Content to Enhance Employee Engagement

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

29 [Expert] The Future of Scalable Video Workflows for your Employee Stories | Edan Haddock & David

Tue, 17 Sep 2024 11:00:00 +1000

In this episode of the VMJPod (in collaboration with Rubberband podcast), host Edan Haddock is joined by David Maccicocca and Gavin Lamb from VideoMyJob.

They discuss the evolution of VideoMyJob from the three-button mobile app for job ads through to the enterprise-ready employee story video platform that we are today.

Listeners can expect to hear VMJ's origin story and the duct-taped version of the product that was launched back in 2016. Learn how customers led VMJ away from the single use case of video job ads, towards employee-led storytelling

Plus you’ll get an exclusive look under the hood at the latest innovation helping talent teams around the world better communicate their culture and values

Key Discussion Points:

- How VideoMyJob evolved from a basic 3-button video job ad app to a robust platform for enterprise-level video campaigns (00:05:49)

- Using employee stories beyond recruitment marketing to communicate culture, values, employer brand (00:07:11)

- Capturing diversity of perspectives with authentic employee stories (00:09:36) - VideoMyJob's built-in security, controls, and branding features (00:24:06)

- Campaigns feature to easily manage and track video content at scale (00:25:59)

- AI auto-editing to instantly apply branding with no editing required (00:32:46)

- Storyfeed feature to curate video libraries searchable by topics and themes (00:34:04)

- Case study: Deloitte and VideoMyJob increased grad program applications 50% (00:13:47)

- Case study: How Halion activates employee stories on LinkedIn (00:39:35)

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

28 [Expert] The Role of Employee Story Video Tech for Talent Attraction | Hung Lee & David Macciocca

Mon, 09 Sep 2024 14:00:00 +1000

In this Podcast episode published on the VMJPod, Hung Lee (Editor and Community builder at Recruiting Brainfood), and VideoMyJob's CEO, David Macciocca explore how incorporating video can significantly enhance talent attraction and retention, and why VideoMyJob is the optimal platform for large-scale, high-volume Talent Attraction.

Key topics covered include consumer shifts towards video, challenges companies face with video, best practices on video strategy, and a demo of VideoMyJob's product.

Key Discussion Points:

(00:00 - 00:02) - Shifts in media consumption habits towards online video

(00:02 - 00:05) - Challenges employers face with using recruitment video

(00:14 - 00:18) - Integrating video content strategy with candidate psychology and journeys

(00:05 - 00:07) - Leveraging employee stories and perspectives for trust and authenticity

(00:30 - 00:33) - Enabling recruiters and employees to create quality video at scale

(00:31 - 00:52) - Demo of VideoMyJob's workflow for video campaigns and asset management

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

27 [Customer] Revolutionising Grad Recruitment: 102 Employee Story Videos in 4 days | Poncho Rivera-Pavon, Deloitte Australia

Mon, 19 Aug 2024 13:00:00 +1000

In this episode of the VMJPod, host Megan Alexander interviews Poncho Rivera-Pavon, a senior consultant in the employee branding team at Deloitte Australia.

Poncho discusses how Deloitte is revolutionizing their graduate recruitment marketing strategy using video testimonials. He shares details on how his team implemented VideoMyJob to efficiently gather 102 authentic employee stories from graduates across Australia in just 4 days. Plus how they plan to use this video content to boost engagement on graduate job sites

Jump to Key Highlights:

(00:01:09) - Deloitte hires over 3,000 graduates per year, so creating recruiting content at scale is challenging

(00:01:58) - Previously relied on internal creative teams, which meant post-production took a long time

(00:03:29) - Briefed graduates across Australia on how to use VideoMyJob self-serve platform

(00:04:11) - Graduates filmed video responses to questions from the comfort of their own home

(00:05:41) - Entire project done in 4 days; would have taken over a month without VideoMyJob

(00:07:19) - VideoMyJob auto AI editing feature meant 0 editing required

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

26 [Customer] Leveraging Video Content Across the Employee Lifecycle | Jamie Holder, MUFG Retirement Solutions

Wed, 14 Aug 2024 16:00:00 +1000

In this episode of the VMJPod, host Megan Alexander interviews Jamie Holder, the Head of Talent Acquisition at MUFG Retirement Solutions (formerly Link Group) about how they have implemented video and the VideoMyJob platform into their talent strategy.

Listeners can expect to learn about MUFG Retirement Solution's journey with video, the business case Jamie developed to get executive support, and key lessons and next steps for leveraging video across the employee lifecycle.

Jump to Key Highlights:

(00:00:57) - Prior to VideoMyJob, MUFG Retirement Solutions had limited use of employee perspectives with only a few static employee quotes on their career site

(00:04:34) - Jamie made the business case for VideoMyJob by showing the cost savings compared to using an agency as well as how video could be used across the employee lifecycle like onboarding and training

(00:12:18) - Getting time in employees' calendars was the main adoption challenge rather than willingness to participate

(00:13:53) - Having an existing EVP project made it easier for Jamie to develop content frameworks aligned to what employees valued

(00:16:39) - Next steps are embedding video for internal mobility and career pathways as well as further integrating video into their candidate engagement process

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

25 [Customer] Incorporating the Human Element into Your Recruitment Marketing Strategy | Allegra Di Norcia, Skout Solutions

Wed, 05 Jun 2024 14:00:00 +1000

In this episode of the VMJPod, host Megan Alexander interviews Allegra Di Norcia, the Talent Acquisition Analyst at Skout Solutions.

Skout Solutions is a joint venture between Ventia and Randstad focused on recruitment for Ventia.

Allegra shares insights into how Skout Solutions has leveraged VideoMyJob to improve their employer brand, engagement, and reach. Listeners can expect to learn about the benefits and challenges of using video in talent acquisition, as well as tips for creating great recruitment videos.

Jump to Key Highlights:

(00:01:38) - On their previous recruitment marketing tactics of using mainly static images and text

(00:03:41) - On their strategic goals for VideoMyJob

(00:05:03) - On the key benefits seen from using VideoMyJob

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

24 [Customer] Bringing Authenticity to Employer Branding | Angie & Nicole, Greencross Vets

Fri, 24 May 2024 13:00:00 +1000

In this episode of the VMJPod, host Megan Alexander interviews Angela Goldman and Nicole Keating who lead the Talent Team at Greencross, a large veterinary network.

They discuss Greencross's journey adopting video into their recruitment marketing strategy over the past year using VideoMyJob.

Jump to key highlights;

- Why Grain Cross started using VideoMyJob: to showcase their culture and work environments in an authentic way to candidates at all levels, from clinics to specialty hospitals (00:46)

- Benefits seen: Increased employer brand awareness, significant cost savings over agencies, improved candidate engagement (03:21)

- Getting non-camera-friendly employees on video still a challenge, but leading by example and showing more peer videos helps (07:19, 07:29)

- Success = More content volume and diversity, complete branded StoryFeed, expanding to specialty hospitals (11:17)

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

23 [Expert] How to Optimise Your Career Site for Conversions with Employee Stories | Brie Mason, Employer Brand Mason

Tue, 21 May 2024 09:00:00 +1000

In this episode of the VMJPod, Brittany Anderson interviews Brie Mason, the founder of Employer Brand Mason, on activating an employee value proposition (EVP) through an organisation's career site. They explore the critical role a content-rich career site plays in conveying your EVP and share best practices for optimising it to boost candidate conversion.

Jump to key highlights:

- The career site serves as the "storefront" for showcasing your employer brand and EVP to candidates (00:02:07).
- Many companies have insufficient quality and depth of content on their career sites to effectively communicate their EVP (00:06:58).
- Real employee stories and perspectives add credibility and help candidates envision life at your company (00:12:29). Go "deep" on each aspect of your EVP with detailed content (00:13:39).
- Measure and understand where high candidate drop-off rates are occurring in your site's application process (00:25:40). Use this to optimise site experience.
- Conversion rate = # of applications generated from your site / total site visitors. This conversion rate is often surprisingly low (00:26:34).
- Employee advocacy, especially through video testimonials, is the #1 way to build an employer brand (00:16:52).

____________________________________________________________________________________________

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

22 [Customer] Elevating EVP & Brand Awareness with Employee Video | Nicola, Compass group

Tue, 09 Apr 2024 14:00:00 +1000

In the dynamic world of talent acquisition, staying ahead of the curve is paramount to attracting and retaining the right talent.

In this episode Megan Alexander sat down with Nicola Thistlewaite, Compass Group Australia's National Manager of Recruitment, Sourcing, and Partnerships. Compass Group is a global contract food and support services company operating in over 50 countries with 600,000 employees.

As a guest on the VMJPod, Nicola sheds some light on how they've leveraged VideoMyJob and the power of storytelling to enhance their employer brand, improve candidate experience, and achieve better hiring outcomes.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

21 [Customer] Stephanie Robertson, Medibank

Tue, 13 Feb 2024 10:00:00 +1100

Stephanie Robertson from Medibank discusses the reasons they brought VideoMyJob in to help ramp up their employer brand and talent attraction efforts and revolutionise their story telling ability with video.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

20 [Customer] Remi Marcelin, people2people

Wed, 13 Dec 2023 14:00:00 +1100

Remi Marcelin talks to Megan and Bo about how people2people use video to elevate the way they communicate their values and advertise roles through sharing their employee stories.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

19 [Customer] Maggie Partsi, Transurban

Wed, 15 Nov 2023 14:00:00 +1100

Maggie Partsi joins Megan and Bo to talk about how she uses VideoMyJob to elevate the way Transurban shares their people stories within and beyond the company.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

18 [Talking Talent Live] Rachel Kennedy, Chief Light Keeper

Thu, 09 Nov 2023 21:00:00 +1100

We’re heading back over to the States for our next episode of #TalkingTalentLive, catching up with employer branding content guru, Rachel Kennedy.

Rachel believes when it comes to doing employer branding or recruitment marketing well, the equation is pretty simple: better content = better candidates.

It’s why after 10+ of leading high performing talent teams she set out to help organisations produce strategic and compelling content through her own firm, Southern Lighthouse.

Today she works with world-leading employers producing career website copy, candidate comms, executive bios, LinkedIn branding and everything in between, helping companies put their best foot forward in their bid to attract top talent.

If you want to supercharge your content strategy with advice from someone who knows what makes candidates tick, this one’s for you.

Join us for a discussion that will cover:

👉 Making the shift towards a content-led mindset to attract quality talent.
👉 How to approach a content strategy, with or without a formalised EVP.
👉 The power of building personal brands to support and amplify advocacy.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

17 [Talking Talent Live] Alex Her, Global Employer Brand Storyteller

Thu, 28 Sep 2023 10:00:00 +1000

Our next Talking Talent Live guest has been in the works for some time and we could not be more excited to finally welcome to the show one of employer branding’s most accomplished leaders – Alex Her.

Alex’s list of accomplishments is long enough to fill the show itself. As a Co-Founder of The EB Space, Alex fosters a global community whose goal is to help employer branding and recruitment marketing people around the world to connect and learn through great discussion, events and resources.

When he's not building a worldwide network, Alex is Head of Global Employer Brand at GoDaddy, a volunteer at the Talent Brand Alliance, and a contributor at the Employer Brandwagon – and that’s just from the first page of his LinkedIn profile…

With such a huge wealth of knowledge, insights and experience across employer branding, recruitment marketing and talent acquisition, it’s fair to say this is an episode you won’t want to miss.

In this discussion we'll cover:

👉 Why and how to commercialise the employer branding function to improve stability.
👉 Activation and content strategies to better engage and motivate passive candidates.
👉 Measuring and communicating outcomes that drive the TA lifecycle (not just impressions and clicks).

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

16 [Customer] Tayla Noble, PPD Search

Wed, 20 Sep 2023 18:00:00 +1000

Find out from Tayla Noble how PPD Search altered the base use case for Story Feed in order to inform their prospective candidates on best practice tips and advice in order to better ensure their recruitment success.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

15 [Talking Talent Live] Brie Mason, Global Employer Brand Leader

Tue, 25 Jul 2023 11:00:00 +1000

We’re super excited to introduce our next #TalkingTalentLive co-host – Brie Mason!

Brie lives and breathes employer branding. After nine years of in-house experience leading a global employer brand and marketing function, Brie launched her own consulting practice Employer Brand Mason, working with a range of leading employers including Lion, Johnson & Johnson, Officeworks, Wesfarmers, Kmart and Westpac (to name a few).

For our July episode, we sit down with Brie (live from Sydney) and discuss her journey as well as deep dive into the process of building, activating and measuring your employer brand from the perspective of someone who’s worked on more than a few.

We cover topics such as:

👉 How to keep your EB program aligned to the changing needs of the business in challenging times.
👉 The importance of an ‘activation mindset’ and avoiding the set and forget pitfall.
👉 Breaking down ‘employer of choice’ into more tangible goals you can actually measure.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

14 [Talking Talent Live] Karly George, BHP

Wed, 21 Jun 2023 11:00:00 +1000

Rolling from one industry leader to another, this month on Talking Talent Live we sat down with BHP’s Karly George, one of the country’s most experienced candidate experience and employer branding experts.

Over ten years, Karly has helped BHP find and attract the best quality candidates by building a world class candidate experience. Today Karly is responsible for candidate engagement and recruitment marketing across all of BHP’s global assets, from Australia to South America. Karly believes that recruitment has a lot to learn from consumer marketing and focuses on treating candidates as customers to provide truly exceptional service throughout the recruitment process.

Join us as we discuss:

👉 Building a strategy and scaling it over the long term, from solo lead to a full team and budget.
👉 Why and how to reach the right audience, not the biggest audience for your campaigns.
👉 Adapting consumer marketing metrics and aligning measurements to talent objectives.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

13 [Talking Talent Live] Alex McVeigh, CommBank

Thu, 25 May 2023 15:00:00 +1000

Another month, another awesome episode of Talking Talent Live. We absolutely wait loved chatting to one of Australia’s leading employer branding experts, CommBank’s Alex McVeigh.

Heading up the employer branding team at one of Australia’s largest employers means Alex has been involved in some major projects, including CommBank’s recent award-winning EVP launch. And while seeing big creative pieces come to life is always rewarding, Alex is also no stranger to rolling her sleeves up and digging through the data or driving advocacy programs to help find the best ways to connect and engage the right audience and provide real value where it’s needed most.

Among others, we cover topics such as:

👉 Striking the right balance throughout the research and messaging development phases.
👉 Activating an EVP for multiple audiences and an insight into CommBank’s recent EVP launch.
👉 How to communicate success through both hard and soft measures.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

12 [Talking Talent Live] Steven Brand, Ernst and Young (EY) London

Thu, 20 Apr 2023 18:00:00 +1000

This month on Talking Talent Live we’re pumped to be sitting down with Steven Brand, who was recently appointed EY’s Head of Employer Branding in London.

With a wealth of employer branding experience, Steven has helped organizations of all kinds to understand and realize the value of a well-managed, honest and ambitious employer brand and people strategy. From tech startups through to some of the world’s largest companies, Steven has developed and managed employer brands that truly connect with candidates while delivering a consistently impressive people experience.

In the session we’ll be discussing:

👉 The role EB managers should (and shouldn't) play in building the story and empowering advocates.
👉 Balancing between radical openness and reputation management in your activation strategy.
👉 Communicating and validating the "Human Business Case" for EB programs & campaigns.

And as always, if there are any topics you want to learn more about the chat will be open, so come with plenty of questions!

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

11 [Talking Talent Live] Brooke Clark, Recursion

Fri, 31 Mar 2023 15:00:00 +1100

Talking Talent Live is back for another episode and we’re super excited to be joined by Recursion’s Brooke Clark from Salt Lake City.

A highly experienced TA strategist, over six years Brooke has helped Recursion grow from a 40 person start up to a world-leading biotech company that employs over 500 people. Having implemented a wealth of key Employer Branding and Talent Acquisition strategies, Brooke has recently stepped into a Business Operations role, drawing on her experience to deliver business-critical initiatives and maximize talent across the organization.

In the session we cover:

👉 How to implement key TA and EB initiatives that align with changing business needs
👉 Importance of internal engagement and mobilizing stakeholders
👉 Going beyond the generic and segmenting your messaging for key talent segments

Don’t miss this chance to hear from one of the industry’s leading experts.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

10 [Talking Talent Live] Frances Agius, Canva

Mon, 27 Feb 2023 11:00:00 +1100

We’re absolutely wrapped have Talking Talent Live episode two with Frances Agius of Canva, Sydney!

Frances is one of Canva’s Talent Brand Partners and brings with her a wealth of Talent Attraction and Employer Branding experience with a focus on activation from some major Australian organizations such as Optus, Macquarie Group, EY, and Commonwealth Bank.

We discuss (amongst other things):

👉 Practical approaches to better empower TA and employee advocates.
👉 Cultivating a community of prospective talent through content.
👉 Quality vs Quantity of applications - measuring to the right outcomes.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

09 [Talking Talent Live] Quila Cervelli, Sportsbet

Wed, 25 Jan 2023 15:00:00 +1100

We’re super excited to be back for a brand new season of Talking Talent Live!

After going from strength to strength last year, we’re hitting the ground running and sitting down with the inimitable Quila Cervelli. A former New York native, Quila is a genuine employer branding pioneer (dare we say… rock star?), having led award-winning teams at some of Australia’s largest employers.

She’s also taking up co-hosting duties for us this season while our own Brit Anderson is off on maternity leave, so we thought we’d put her in the hot seat before she hops behind the mic.

We’ll be discussing:
- The current state of Employer Branding activation and how it’s evolved over time.
- How to overcome key activation challenges and who’s doing it well.
- Everything we have to look forward to in the upcoming season of Talking Talent Live

We’ve absolutely loved getting to connect and share industry insights with you all over the past year and are so excited for everything season two has in store. Join us as we kick things off with a bang!

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

08 [Talking Talent Live] Helen Durkin, Microsoft

Tue, 13 Dec 2022 11:00:00 +1100

For our last Talking Talent Live episode of 2022, we’ll be joined by employer brand senior leader, Helen Durkin, who is currently the Head of Recruitment Marketing EMEA at Microsoft.

With over 15 years of industry experience, Helen has led high-performing global EB teams and launched a number of award-winning EVP programmes.

We’ll be talking about:
- Employer brand activation strategies and how to communicate the business impact
- Getting recruiters, hiring managers and employees onboard with a consistent recruitment marketing program
- Taking a global EVP to regional markets - the considerations, challenges and wins

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

07 [Talking Talent Live] Lauren Stanton, Ernst & Young (EY)

Tue, 22 Nov 2022 15:00:00 +1100

We’re so excited to be joined by EY Talent Acquisition Leader and Executive Coach, Lauren Stanton, for episode number seven of Talking Talent Live.

Lauren currently leads Talent Attraction and Acquisition for EY across Oceania and is also a qualified organizational coach who is passionate about helping others rise so that together we can achieve more.

We’ll talk about:
- How EY is focusing less on polish and more on grit when it comes to activating their employer brand.
- Award-winning talent attraction campaign examples that are budget-friendly and high-impact.
- The positive outcome of embedding individual purpose and potential into your talent team culture.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

06 [Talking Talent Live] Edan Haddock, Createfulness Founder

Mon, 31 Oct 2022 16:00:00 +1100

For our next episode of Talking Talent Live we’re so excited to be joined by multiple award-winning HR Leader, Talent Acquisition Consultant and Founder of Createfulness, Edan Haddock.

We’ll be talking about:
- Why raising awareness of mental health and wellbeing for TA teams is so important right now and the actions you can take as a teammate or leader.
- Unique talent industry challenges and noticing the signals of a burnout culture.
- Key takeaways from Bounce, the online recruitment event of the year, around ethical dilemmas in recruitment, creating stellar career site experiences and more.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

05 [Talking Talent Live] Bryan Chaney, Workrise & Talent Brand Alliance

Wed, 24 Aug 2022 09:00:00 +1000

Episode number five for Talking Talent Live is with global talent branding and attraction strategist, Bryan Chaney. The Director of Employer Branding at Workrise and Talent Brand Alliance Co-Founder has so much talent wisdom to share for the challenging times many of us are finding ourselves in.

We’ll be talking about:
- The biggest employer brand skill gap that ambitious talent experts can tap into to differentiate themselves.
- The philosophy behind employer brand damage control and Bryan's personal learnings navigating one of the many tech sector layoffs this year.
- How to pivot your employer brand strategy to still add value when business needs are changing and hiring is slowing down.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

04 [Talking Talent Live] Simone Strachan, The Head of Talent, Sportsbet

Tue, 05 Jul 2022 15:00:00 +1000

We're back with another Talking Talent live session with the incredibly curious and inspiring Head of Talent at Sportsbet, Simone Strachan.

We’ll be talking about:
- The growth of employer branding, its impact on the evolving role and structure of TA
- Addressing challenges in talent attraction and perceptions about working in the online gambling industry
- How Sportsbet is capturing and communicating their EVP + real examples

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

03 [Talking Talent Live] James Ellis, The Employer Branding Nerd

Wed, 01 Jun 2022 14:00:00 +1000

Our first time-friendly Talking Talent live session for folks in North America is with the legendary Employer Branding Nerd himself, James Ellis.

We’ll be talking about:
- Amplifying an honest employer brand and remaining true to the realities of your culture.
- How candidates actually want to consume your employer brand and what they really don't care about.
- Balancing a carefully planned tech stack and a hustle attitude—what works?
- Common misconceptions, favorite EB examples and employee storytelling how to's.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

02 [Talking Talent Live] Michael Christmas, Flybuys

Tue, 29 Mar 2022 11:00:00 +1100

Our second Talking Talent live session is with the incredibly warm and passionate Michael Christmas, Talent and Candidate Experience Manager at Flybuys.

We’ll be talking about:
- Using design thinking in CX and why Flybuys is creating value for both job seekers and applicants.
- How to move away from the interview as interrogation and foster a culture that prioritizes a fluid hiring process.
- Using storytelling to build deeper relationships with our candidates and the moments that really matter, right now.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

01 [Talking Talent Live] Kara McLeod, Allianz APAC

Tue, 01 Mar 2022 14:00:00 +1100

One of Australia's most experienced employer branding leaders, Kara McLeod, is joins the VMJ team on our brand new live series Talking Talent, where each month we'll be bringing you a new expert with new ideas to uplift your 2022 attraction strategy.

Kara tells us about her journey so far at Allianz—the milestones, challenges and stopgaps. Helping us understand the confusion between employer branding and recruitment marketing, why this came about and how to navigate the needs of your stakeholders. Kara also paints a picture of the employer branding maturity model and the types of content to create at each stage for success.

In Kara's words:

''Coming into Allianz Australia late 2019, there was zero use of video in the recruitment space and our employer branding strategy was in a holding pattern, awaiting the launch of a new Global EVP set to land in 2021. Keen to drive video content forward, we kicked off with creating recruiter-led video job ads in late 2020.

Given our EVP content gap, we also embarked upon creating a series of user-generated videos which were designed to showcase 'who' we were as individuals in a more personable way. Across 2021 we began to get some traction in hiring manager-led video job ads, which enabled us to successfully hire roles in very talent-tight segments.

Fast-forward to now. Grappling with an even tighter candidate market, we are now beginning to get 'whole' teams across the approach and now developing mini-campaign-led videos which feature different members of a team talking to different themes that underpin our EVP.''

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.