Marketing In Minutes Fri, 06 Mar 2026 03:04:38 -0500 https://www.buzzsprout.com/2021860 en-us © 2026 Marketing In Minutes yes 20b73360-7277-55bd-87c0-ad66021d9d98 Evenbound episodic false Buzzsprout (https://www.buzzsprout.com) Evenbound https://storage.buzzsprout.com/k6wx2v4c3hdjahb3m8r5wgxqaxg0?.jpg Marketing In Minutes Kolby Kloosterman Why Are Traditional GTMs Dying? Why Are Traditional GTMs Dying? Do you want to discover innovative ways to stay ahead in today's dynamic market and unlock your growth potential? Join us in this podcast episode with marketing pro, Matthew Bolian, as we unravel the reasons behind the decline of traditional go-to-market strategies (GTM) and explore exciting new market trends.

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]]> Do you want to discover innovative ways to stay ahead in today's dynamic market and unlock your growth potential? Join us in this podcast episode with marketing pro, Matthew Bolian, as we unravel the reasons behind the decline of traditional go-to-market strategies (GTM) and explore exciting new market trends.

Connect with Matt on LinkedIn!

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]]> Evenbound Buzzsprout-13223066 Fri, 21 Jul 2023 07:00:00 -0400 652 1 132 full false HubSpot CRM vs. Other CRM Platforms: Which is Better & Why? HubSpot CRM vs. Other CRM Platforms: Which is Better & Why? In this podcast, Matthew Bolian compares the HubSpot CRM and other CRM platforms, exploring their respective strengths, weaknesses, and unique features to determine which one reigns supreme and is best for your business and why.

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]]> In this podcast, Matthew Bolian compares the HubSpot CRM and other CRM platforms, exploring their respective strengths, weaknesses, and unique features to determine which one reigns supreme and is best for your business and why.

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]]> Evenbound Buzzsprout-13240308 Wed, 19 Jul 2023 07:00:00 -0400 676 1 131 full false Demand Generation vs. Demand Capture: What's the Difference? Demand Generation vs. Demand Capture: What's the Difference? We're thrilled to have Matthew Bolian, Supered's Co-Founder & CEO, on the podcast this week! In this episode, we discuss Demand Generation and Demand Capture. What's the difference between the two, anyway? Let's dive in!

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]]> We're thrilled to have Matthew Bolian, Supered's Co-Founder & CEO, on the podcast this week! In this episode, we discuss Demand Generation and Demand Capture. What's the difference between the two, anyway? Let's dive in!

Follow Matt and all of the "supered" things he's doing on LinkedIn. 

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]]> Evenbound Buzzsprout-13219458 Mon, 17 Jul 2023 07:00:00 -0400 658 1 130 full false Do You Really Need a New Website, or Something Else? Do You Really Need a New Website, or Something Else? The digital landscape is constantly evolving. In today's world, if you don't have an effective website, you can essentially kiss success goodbye. Join us for a conversation with Project Manager, Josh Sanders, as we explore the need for a new website versus the significance of a comprehensive WebOps strategy.

Connect with Josh on LinkedIn and check out Pantheon's WebOps video he mentioned!

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]]> The digital landscape is constantly evolving. In today's world, if you don't have an effective website, you can essentially kiss success goodbye. Join us for a conversation with Project Manager, Josh Sanders, as we explore the need for a new website versus the significance of a comprehensive WebOps strategy.

Connect with Josh on LinkedIn and check out Pantheon's WebOps video he mentioned!

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]]> Evenbound Buzzsprout-13083444 Mon, 26 Jun 2023 00:00:00 -0400 874 1 129 full false WTH Is an API Integration? WTH Is an API Integration? What the heck is API? If you've been hearing this acronym thrown around recently and you feel like you're in the dark, we're here to help. On this episode of Marketing in Minutes we give a general overview of this topic and show you how you can use API to your advantage.

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]]> What the heck is API? If you've been hearing this acronym thrown around recently and you feel like you're in the dark, we're here to help. On this episode of Marketing in Minutes we give a general overview of this topic and show you how you can use API to your advantage.

Connect with Josh and Darren on LinkedIn! 

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]]> Evenbound Buzzsprout-13069163 Fri, 23 Jun 2023 00:00:00 -0400 961 1 128 full false Which Marketing Attribution Model Should I Use? Which Marketing Attribution Model Should I Use? What are the common types of Marketing Attribution Models? How can I select the most suitable marketing attribution model for my business? If you're asking yourself these questions, you're in the right spot. Listen in to Spencer Thomas, our Director of Paid Media, to learn all there is to know about this hot topic.

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]]> What are the common types of Marketing Attribution Models? How can I select the most suitable marketing attribution model for my business? If you're asking yourself these questions, you're in the right spot. Listen in to Spencer Thomas, our Director of Paid Media, to learn all there is to know about this hot topic.

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]]> Evenbound Buzzsprout-13052597 Wed, 21 Jun 2023 00:00:00 -0400 772 1 127 full false What Is HubSpot Smart Content, and How Does It Work? What Is HubSpot Smart Content, and How Does It Work? The HubSpot platform consists of a vast collection of high-quality tools and programs, such as HubSpot Smart Content. Join us for this episode where our HubSpot Account Manager, Zach Bischmann, gives us the inside scoop on this fabulous program.

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]]> The HubSpot platform consists of a vast collection of high-quality tools and programs, such as HubSpot Smart Content. Join us for this episode where our HubSpot Account Manager, Zach Bischmann, gives us the inside scoop on this fabulous program.

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]]> Evenbound Buzzsprout-13052453 Mon, 19 Jun 2023 00:00:00 -0400 645 1 126 full false Is AI REALLY Taking Over the World?! Is AI REALLY Taking Over the World?! With AI technology on the rise, more and more ways are coming out that businesses can leverage their power. If you’re new to the world of AI, you might not know where to begin – this podcast is for you!

Our Project Manager, Josh Sanders, and Robert Gonzalez, our Senior Lead Developer, sit down together to dive into the new HubSpot AI tools, their specific features, and how they can be used to improve lead generation, optimize content creation, enhance customer engagement, and more!

Want to chat more about AI? Connect with Josh & Robert on LinkedIn! 

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]]> With AI technology on the rise, more and more ways are coming out that businesses can leverage their power. If you’re new to the world of AI, you might not know where to begin – this podcast is for you!

Our Project Manager, Josh Sanders, and Robert Gonzalez, our Senior Lead Developer, sit down together to dive into the new HubSpot AI tools, their specific features, and how they can be used to improve lead generation, optimize content creation, enhance customer engagement, and more!

Want to chat more about AI? Connect with Josh & Robert on LinkedIn! 

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]]> Evenbound Buzzsprout-12869581 Fri, 19 May 2023 00:00:00 -0400 1331 1 125 full false How Do I Optimize Social Media Ad Campaigns for Better Results? How Do I Optimize Social Media Ad Campaigns for Better Results? Sometimes social media advertising can feel like the wild west. But when used properly, social media advertising can do a lot to boost your brand awareness and can even deliver more of the targeted leads right to your website.

If aren't seeing the results you'd hoped for, this is the podcast for you! Evenbound’s Paid Media Manager, Kaelyn Hale, gives us the inside scoop on getting top-tier results from social media ad campaigns.

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]]> Sometimes social media advertising can feel like the wild west. But when used properly, social media advertising can do a lot to boost your brand awareness and can even deliver more of the targeted leads right to your website.

If aren't seeing the results you'd hoped for, this is the podcast for you! Evenbound’s Paid Media Manager, Kaelyn Hale, gives us the inside scoop on getting top-tier results from social media ad campaigns.

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]]> Evenbound Buzzsprout-12838742 Wed, 17 May 2023 00:00:00 -0400 845 1 124 full false What Do I Need to Know About Growth-Driven Website Design? What Do I Need to Know About Growth-Driven Website Design? What is growth-driven website design, and how does it differ from traditional web design? We’ve got this inside scoop! In this podcast, we’ll discuss this valuable topic, including how a business can implement a growth strategy for its website.

Want to learn more? Reach out to Robert Gonzalez at Evenbound! He’s our Senior Lead Developer and knows all the best tips and tricks for creating a high-quality website.

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]]> What is growth-driven website design, and how does it differ from traditional web design? We’ve got this inside scoop! In this podcast, we’ll discuss this valuable topic, including how a business can implement a growth strategy for its website.

Want to learn more? Reach out to Robert Gonzalez at Evenbound! He’s our Senior Lead Developer and knows all the best tips and tricks for creating a high-quality website.

Connect with Robert on LinkedIn!

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]]> Evenbound Buzzsprout-12838376 Mon, 15 May 2023 00:00:00 -0400 726 1 123 full false How Do I Obtain and Assess Customer Feedback in HubSpot? With Zach Bischmann How Do I Obtain and Assess Customer Feedback in HubSpot? With Zach Bischmann In the world of marketing, customer feedback is paramount. It lets us know what we're doing right and what we can improve on. Is there a way to obtain and assess customer feedback in HubSpot? Yes! Zach Bischmann is here to tell us all about it.

Connect with Zach! 

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]]> In the world of marketing, customer feedback is paramount. It lets us know what we're doing right and what we can improve on. Is there a way to obtain and assess customer feedback in HubSpot? Yes! Zach Bischmann is here to tell us all about it.

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]]> Evenbound Buzzsprout-12696219 Fri, 28 Apr 2023 00:00:00 -0400 702 1 122 full false How Can I Identify My Most Valuable Leads in HubSpot? With Zach Bischmann How Can I Identify My Most Valuable Leads in HubSpot? With Zach Bischmann Lead scoring is the process of assigning value to each lead you generate. Want to learn more and discover how this process can benefit you? Tune in to hear our HubSpot Account Manager, Zach Bischmann, tell you everything you need to know.

Want to chat directly with Zach? Connect on LinkedIn! 

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]]> Lead scoring is the process of assigning value to each lead you generate. Want to learn more and discover how this process can benefit you? Tune in to hear our HubSpot Account Manager, Zach Bischmann, tell you everything you need to know.

Want to chat directly with Zach? Connect on LinkedIn! 

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]]> Evenbound Buzzsprout-12691975 Wed, 26 Apr 2023 00:00:00 -0400 697 1 121 full false What's the Difference Between a Sequence and a Workflow in Hubspot? With Zach Bischmann What's the Difference Between a Sequence and a Workflow in Hubspot? With Zach Bischmann A fantastic benefit of HubSpot is that many automation tools are offered to streamline daily activities, such as sequences and workflows. But what's the difference between sequences and workflows, and how do they work? Our very own, Zach Bischmann, sat down with us to give us the inside scoop.

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]]> A fantastic benefit of HubSpot is that many automation tools are offered to streamline daily activities, such as sequences and workflows. But what's the difference between sequences and workflows, and how do they work? Our very own, Zach Bischmann, sat down with us to give us the inside scoop.

Connect with Zach on LinkedIn! 

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]]> Buzzsprout-12691769 Mon, 24 Apr 2023 00:00:00 -0400 653 1 120 full false 119: How Do I Build a Cohesive Brand Strategy? With Ryan Hornack 119: How Do I Build a Cohesive Brand Strategy? With Ryan Hornack For some, it’s difficult to see how branding can impact overall business success because it’s challenging to attribute measures to specific growth points. But Ryan Hornack knows the impact of cohesive brand strategy and how it can skyrocket a business. Let’s dive in!

Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company!

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]]> For some, it’s difficult to see how branding can impact overall business success because it’s challenging to attribute measures to specific growth points. But Ryan Hornack knows the impact of cohesive brand strategy and how it can skyrocket a business. Let’s dive in!

Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company!

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]]> Evenbound Buzzsprout-12275152 Fri, 24 Feb 2023 00:00:00 -0500 850 1 119 full false 118: How Do I Know When It's Time to Rebrand? With Ryan Hornack 118: How Do I Know When It's Time to Rebrand? With Ryan Hornack Rebranding creates a new look and overall vibe for an already established brand or company. Investing in a refresh like this can make all the difference for your growth!

If you’re wondering if it’s time for your company to rebrand, Ryan Hornack is back to give us the inside scoop.

Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company!

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]]> Rebranding creates a new look and overall vibe for an already established brand or company. Investing in a refresh like this can make all the difference for your growth!

If you’re wondering if it’s time for your company to rebrand, Ryan Hornack is back to give us the inside scoop.

Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company!

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]]> Evenbound Buzzsprout-12274496 Wed, 22 Feb 2023 00:00:00 -0500 634 1 118 full false 117: What Are the Most Common Branding Mistakes? With Ryan Hornack 117: What Are the Most Common Branding Mistakes? With Ryan Hornack When it comes to growing your business, branding is everything. It’s how people recognize and view your business. If you’re worried you might be making some branding mistakes, we’ve got your back. Ryan Hornack is here to walk us through the dos and don’ts of branding.

Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company!

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]]> When it comes to growing your business, branding is everything. It’s how people recognize and view your business. If you’re worried you might be making some branding mistakes, we’ve got your back. Ryan Hornack is here to walk us through the dos and don’ts of branding.

Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company!

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]]> Evenbound Buzzsprout-12274471 Mon, 20 Feb 2023 00:00:00 -0500 710 1 117 full false 116: How Do I Turn Marketing Strategies into Marketing Tactics? With Mary Keough 116: How Do I Turn Marketing Strategies into Marketing Tactics? With Mary Keough For some, turning marketing strategies into marketing tactics may seem a little bit like turning water into wine. Luckily, we have a very special guest on the podcast to break down the process for you — Mary Keough, Senior Marketing Strategy at Gorilla 76.

Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer!

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]]> For some, turning marketing strategies into marketing tactics may seem a little bit like turning water into wine. Luckily, we have a very special guest on the podcast to break down the process for you — Mary Keough, Senior Marketing Strategy at Gorilla 76.

Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer!

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]]> Evenbound Buzzsprout-12241978 Fri, 17 Feb 2023 00:00:00 -0500 763 1 116 full false 115: Should I Use ChatGPT? With Mary Keough 115: Should I Use ChatGPT? With Mary Keough ChatGPT is a new artificial intelligence chatbot computer program that can write “human-sounding answers.” This program has pros and cons, and it might not be right for every business. Senior Marketing Strategist at Gorilla 76, Mary Keough, is here to tell you everything you need to know.

Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer! 

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]]> ChatGPT is a new artificial intelligence chatbot computer program that can write “human-sounding answers.” This program has pros and cons, and it might not be right for every business. Senior Marketing Strategist at Gorilla 76, Mary Keough, is here to tell you everything you need to know.

Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer! 

Contact Evenbound

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]]> Evenbound Buzzsprout-12220452 Wed, 15 Feb 2023 00:00:00 -0500 586 1 115 full false 114: Are Trade Shows Still Worth the Investment? With Mary Keough 114: Are Trade Shows Still Worth the Investment? With Mary Keough In today’s world, the amount of digital marketing tools seems almost endless. So, is it worth our time to continue attending trade shows? We sat down with Senior Marketing Strategist at Gorilla 76, Mary Keough, to give you the inside scoop.

Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer! 

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]]> In today’s world, the amount of digital marketing tools seems almost endless. So, is it worth our time to continue attending trade shows? We sat down with Senior Marketing Strategist at Gorilla 76, Mary Keough, to give you the inside scoop.

Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer! 

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]]> Evenbound Buzzsprout-12219532 Mon, 13 Feb 2023 00:00:00 -0500 715 1 114 full false 113: How Do You Build a GTM Strategy? With Barrett King 113: How Do You Build a GTM Strategy? With Barrett King A go-to-market (GTM) strategy is an action plan that details how your business will reach target consumers and establish a competitive advantage in your industry. Sounds nice, right? Barret King joins us for a third time to walk through steps on how to build one.

Follow Barrett on LinkedIn and tune in to his podcast, Partnerships in SaaS! 

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]]> A go-to-market (GTM) strategy is an action plan that details how your business will reach target consumers and establish a competitive advantage in your industry. Sounds nice, right? Barret King joins us for a third time to walk through steps on how to build one.

Follow Barrett on LinkedIn and tune in to his podcast, Partnerships in SaaS! 

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]]> Evenbound Buzzsprout-12172518 Fri, 10 Feb 2023 00:00:00 -0500 774 1 113 full false 112: What Are the Best Demand Generation Strategies for B2Bs? With Barrett King 112: What Are the Best Demand Generation Strategies for B2Bs? With Barrett King Demand generation is a hot marketing buzzword right now. If you’d like some insight on what it means and how to get started implementing a strategy of your own, this episode’s for you. Barret King is back to give us the details on demand gen strategies for B2Bs.

Connect with Barrett on LinkedIn and tune into his podcast, Partnerships in SaaS!

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]]> Demand generation is a hot marketing buzzword right now. If you’d like some insight on what it means and how to get started implementing a strategy of your own, this episode’s for you. Barret King is back to give us the details on demand gen strategies for B2Bs.

Connect with Barrett on LinkedIn and tune into his podcast, Partnerships in SaaS!

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]]> Evenbound Buzzsprout-12205927 Wed, 08 Feb 2023 00:00:00 -0500 905 1 112 full false 111: What Should My Sales Training Include in 2023? With Barrett King 111: What Should My Sales Training Include in 2023? With Barrett King Your sales training shouldn’t look the same as it did a year ago. In today’s evolving market, you’ll need to stay on top of ever-changing best practices, technologies, and sales enablement tools like your business depends on it — because it does!

For expert insights on what your sales training should include in 2023, we’ve brought in one of HubSpot’s best: Barret King — Sr. Manager of GTM Strategy, Global Partner Ecosystem. Listen in! 🎧

Follow Barrett on LinkedIn or tune into his podcast, Partnerships in SaaS! 

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]]> Your sales training shouldn’t look the same as it did a year ago. In today’s evolving market, you’ll need to stay on top of ever-changing best practices, technologies, and sales enablement tools like your business depends on it — because it does!

For expert insights on what your sales training should include in 2023, we’ve brought in one of HubSpot’s best: Barret King — Sr. Manager of GTM Strategy, Global Partner Ecosystem. Listen in! 🎧

Follow Barrett on LinkedIn or tune into his podcast, Partnerships in SaaS! 

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]]> Evenbound Buzzsprout-12171060 Mon, 06 Feb 2023 00:00:00 -0500 864 1 111 full false 110: How Can I Align Product Marketing and Sales Enablement for Growth? With Justin Graci 110: How Can I Align Product Marketing and Sales Enablement for Growth? With Justin Graci Product marketing and sales enablement are two things that can help a sales team thrive. How can you align them to best set your team up for success? Justin Graci wraps up our week with the answer.

Connect with Justin on LinkedIn and check out his recent article, ChatGPT & AI for Marketers — Use Cases & Why it Matters.

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]]> Product marketing and sales enablement are two things that can help a sales team thrive. How can you align them to best set your team up for success? Justin Graci wraps up our week with the answer.

Connect with Justin on LinkedIn and check out his recent article, ChatGPT & AI for Marketers — Use Cases & Why it Matters.

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]]> Evenbound Buzzsprout-12132908 Fri, 03 Feb 2023 00:00:00 -0500 793 1 110 full false 109: What Are the Best Practices for Sales and Marketing Alignment? With Justin Graci 109: What Are the Best Practices for Sales and Marketing Alignment? With Justin Graci There’s no doubt about it: aligned teams are awesome teams. 🤝 If you’re looking for help on how to better align your sales and marketing teams for growth, that’s what this episode’s all about. Justin Graci is back to chat with Kolby about what alignment means to him, and what tips and tricks he has to share.

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]]> There’s no doubt about it: aligned teams are awesome teams. 🤝 If you’re looking for help on how to better align your sales and marketing teams for growth, that’s what this episode’s all about. Justin Graci is back to chat with Kolby about what alignment means to him, and what tips and tricks he has to share.

Connect with Justin on LinkedIn! 

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]]> Evenbound Buzzsprout-12132726 Wed, 01 Feb 2023 00:00:00 -0500 686 1 109 full false 108: What Were the Top New HubSpot Products in 2022? With Justin Graci 108: What Were the Top New HubSpot Products in 2022? With Justin Graci It seems like HubSpot comes out with an exciting new product every day. How do you know which ones are most worth looking into? 🤔 We’ve brought the best of the best in to answer that question: Justin Graci — Principal Marketing Manager, Product GTM & Enablement. 

Justin shares what the most popular HubSpot products were in 2022, what ones he was most excited about, and how all of them can help your business meet growth goals.

Resources: 


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]]> It seems like HubSpot comes out with an exciting new product every day. How do you know which ones are most worth looking into? 🤔 We’ve brought the best of the best in to answer that question: Justin Graci — Principal Marketing Manager, Product GTM & Enablement. 

Justin shares what the most popular HubSpot products were in 2022, what ones he was most excited about, and how all of them can help your business meet growth goals.

Resources: 


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]]> Evenbound Buzzsprout-12131234 Mon, 30 Jan 2023 00:00:00 -0500 769 1 108 full false 107: Should I Include Video in My 2023 Marketing Strategy? With Andy Atkins 107: Should I Include Video in My 2023 Marketing Strategy? With Andy Atkins Video marketing got A LOT of attention in 2022. Is it basically necessary going into 2023? Our final chat with Andy for the week revolves around that question, and what some good first steps forward might look like.

Connect with Andy on LinkedIn and follow his team's podcast, The Front Porch podcast! 

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]]> Video marketing got A LOT of attention in 2022. Is it basically necessary going into 2023? Our final chat with Andy for the week revolves around that question, and what some good first steps forward might look like.

Connect with Andy on LinkedIn and follow his team's podcast, The Front Porch podcast! 

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]]> Evenbound Buzzsprout-12100078 Fri, 27 Jan 2023 00:00:00 -0500 664 1 107 full false 106: CES® Recap Part 2: How Will Tech Trends Shape Marketing in the Coming Year? With Andy Atkins 106: CES® Recap Part 2: How Will Tech Trends Shape Marketing in the Coming Year? With Andy Atkins Join us for another episode inspired by Andy’s recent trip to CES®! Today, Andy talks with Kolby about new technology trends and how he thinks they could shape marketing in the coming year.

The Front Porch Podcast from 730 Eddy Studios 

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]]> Join us for another episode inspired by Andy’s recent trip to CES®! Today, Andy talks with Kolby about new technology trends and how he thinks they could shape marketing in the coming year.

The Front Porch Podcast from 730 Eddy Studios 

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]]> Evenbound Buzzsprout-12087066 Wed, 25 Jan 2023 00:00:00 -0500 777 1 106 full false 105: CES® Recap: What's New in the World of Video Marketing Technology? With Andy Atkins 105: CES® Recap: What's New in the World of Video Marketing Technology? With Andy Atkins If you wanted to go to CES® but couldn’t make the trip, we feel your pain. Luckily, we know a guy who went and is eager to share the most exciting parts. 🤗 Our partner and friend, Andy Atkins (CEO of 730 Eddy Studios), recaps the event and offers insight into what’s new in the world of video marketing technology.

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]]> If you wanted to go to CES® but couldn’t make the trip, we feel your pain. Luckily, we know a guy who went and is eager to share the most exciting parts. 🤗 Our partner and friend, Andy Atkins (CEO of 730 Eddy Studios), recaps the event and offers insight into what’s new in the world of video marketing technology.

Contact Evenbound

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]]> Evenbound Buzzsprout-12086903 Mon, 23 Jan 2023 00:00:00 -0500 538 1 105 full false 104: How Can LinkedIn Content Lead to Revenue Growth? With Sarah Breathnach 104: How Can LinkedIn Content Lead to Revenue Growth? With Sarah Breathnach We couldn’t have Sarah on the podcast for a week and NOT chat with her about LinkedIn. Sarah has a great following and engagement rate on the platform, largely due to the consistent, thought-provoking content she shares. We pick her brain about the best LinkedIn content creation and engagement strategies, and how they can drive revenue growth.

Connect with Sarah on LinkedIn!

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]]> We couldn’t have Sarah on the podcast for a week and NOT chat with her about LinkedIn. Sarah has a great following and engagement rate on the platform, largely due to the consistent, thought-provoking content she shares. We pick her brain about the best LinkedIn content creation and engagement strategies, and how they can drive revenue growth.

Connect with Sarah on LinkedIn!

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]]> Evenbound Buzzsprout-12038876 Fri, 20 Jan 2023 00:00:00 -0500 808 1 104 full false 103: What's the Difference Between Demand Generation and Lead Generation? With Sarah Breathnach 103: What's the Difference Between Demand Generation and Lead Generation? With Sarah Breathnach Demand generation vs. lead generation. What’s the difference, and which one should your team prioritize in the coming year? Sarah Breathnach’s back on the pod to explain.

Connect with Sarah on LinkedIn!

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]]> Demand generation vs. lead generation. What’s the difference, and which one should your team prioritize in the coming year? Sarah Breathnach’s back on the pod to explain.

Connect with Sarah on LinkedIn!

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]]> Evenbound Buzzsprout-12038871 Wed, 18 Jan 2023 00:00:00 -0500 453 1 103 full false 102: How Do You Build a Startup Marketing Strategy? With Sarah Breathnach 102: How Do You Build a Startup Marketing Strategy? With Sarah Breathnach Building a marketing strategy is no simple feat, but building a marketing strategy for a startup is a whole other ball game. Good thing we’ve brought an expert in to teach us how to play: Sarah Breathnach — Head of Demand Generation & Field Marketing (Global) at Hunters.

Sarah’s a 3-time early-stage startup marketer, and she’s here to talk with Kolby about her experiences and best tips for tackling startups.

Connect with Sarah on LinkedIn! 

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]]> Building a marketing strategy is no simple feat, but building a marketing strategy for a startup is a whole other ball game. Good thing we’ve brought an expert in to teach us how to play: Sarah Breathnach — Head of Demand Generation & Field Marketing (Global) at Hunters.

Sarah’s a 3-time early-stage startup marketer, and she’s here to talk with Kolby about her experiences and best tips for tackling startups.

Connect with Sarah on LinkedIn! 

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]]> Evenbound Buzzsprout-12038858 Tue, 17 Jan 2023 00:00:00 -0500 560 1 102 full false 101: What Will This Podcast Be Like in 2023? 101: What Will This Podcast Be Like in 2023? New year, new podcast format. 👀 In this very special episode, Kolby walks through what our Marketing in Minutes podcast will look like in the coming year. Tune in for updates on frequency, guests, topics, and more! We'll see you again on Monday, January 16th.

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]]> New year, new podcast format. 👀 In this very special episode, Kolby walks through what our Marketing in Minutes podcast will look like in the coming year. Tune in for updates on frequency, guests, topics, and more! We'll see you again on Monday, January 16th.

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]]> Evenbound Buzzsprout-11985952 Fri, 06 Jan 2023 00:00:00 -0500 274 1 101 full false 100: How Do I Measure Content Performance? 100: How Do I Measure Content Performance? There are a few marketing practices that are difficult to measure, and content is one of them. Fortunately, there are some helpful metrics you can dive into and pull insights from. Our Director of Content Strategy, Mackenzie Deater, is here to help you understand what they all mean!

As mentioned at the end of the show, we are taking a holiday break from now until Friday, January 6th*. See you in, 2023! 

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]]> There are a few marketing practices that are difficult to measure, and content is one of them. Fortunately, there are some helpful metrics you can dive into and pull insights from. Our Director of Content Strategy, Mackenzie Deater, is here to help you understand what they all mean!

As mentioned at the end of the show, we are taking a holiday break from now until Friday, January 6th*. See you in, 2023! 

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]]> Evenbound Buzzsprout-11885958 Wed, 21 Dec 2022 00:00:00 -0500 601 1 100 full false 99: What Should My Marketing Team Know by the End of the Year? 99: What Should My Marketing Team Know by the End of the Year? Yep — we’re getting real on this episode. With our economy being what it is right now, a lot of companies are grasping for expenses to cut down. Marketing is often near the top of that list, but should it be? No. 🙅 Our CEO & Founder, John Heritage, joins us to explain why.

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]]> Yep — we’re getting real on this episode. With our economy being what it is right now, a lot of companies are grasping for expenses to cut down. Marketing is often near the top of that list, but should it be? No. 🙅 Our CEO & Founder, John Heritage, joins us to explain why.

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]]> Evenbound Buzzsprout-11900211 Tue, 20 Dec 2022 00:00:00 -0500 486 1 99 full false 98: What is an SLA? 98: What is an SLA? Say it with us: service 👏 level 👏 agreement 👏. Not only is it the lifeblood of your sales-marketing alignment efforts, but it’s also a great way to set expectations with clients. One of our wonderful account managers, Kyra Muscat, is here to guide us through how to create one, and why.

Resource: The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)

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]]> Say it with us: service 👏 level 👏 agreement 👏. Not only is it the lifeblood of your sales-marketing alignment efforts, but it’s also a great way to set expectations with clients. One of our wonderful account managers, Kyra Muscat, is here to guide us through how to create one, and why.

Resource: The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)

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]]> Evenbound Buzzsprout-11885948 Mon, 19 Dec 2022 00:00:00 -0500 518 1 98 full false 97: What Is Responsive Web Design? 97: What Is Responsive Web Design? You need a website that’s accessible on all devices — from laptops, to smartphones, to tablets. Your key to success? 🔑 Responsive web design. Evenbound’s Creative Director, Kate Disbro, is here to walk us through the steps.

Resources: https://search.google.com/test/mobile-friendly

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]]> You need a website that’s accessible on all devices — from laptops, to smartphones, to tablets. Your key to success? 🔑 Responsive web design. Evenbound’s Creative Director, Kate Disbro, is here to walk us through the steps.

Resources: https://search.google.com/test/mobile-friendly

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]]> Evenbound Buzzsprout-11883961 Fri, 16 Dec 2022 09:00:00 -0500 409 1 97 full false 96: Chatbots vs Live Chat: Which is Better for My Website? 96: Chatbots vs Live Chat: Which is Better for My Website? Ahhh, one of those lovely questions with no clear answer. But we’ll give you a little more than just, “It depends.” Kolby and our Director of Accounts, Ben Johnson, talk all things chatbot and live chat — from what they are, to who they’re most ideal for, to how to implement one.

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]]> Ahhh, one of those lovely questions with no clear answer. But we’ll give you a little more than just, “It depends.” Kolby and our Director of Accounts, Ben Johnson, talk all things chatbot and live chat — from what they are, to who they’re most ideal for, to how to implement one.

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]]> Evenbound Buzzsprout-11874091 Thu, 15 Dec 2022 00:00:00 -0500 609 1 96 full false 95: What's the Difference Between SalesOps and RevOps? 95: What's the Difference Between SalesOps and RevOps? The business world is getting savvier. The generic term “operations” is no longer in style, as more specific terms like “SalesOps” and “RevOps” are emerging. What are these terms, and how are they different? Our CEO & Founder, John Heritage, will tell you.

Resources: https://evenbound.com/blog/revops-vs-salesops 

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]]> The business world is getting savvier. The generic term “operations” is no longer in style, as more specific terms like “SalesOps” and “RevOps” are emerging. What are these terms, and how are they different? Our CEO & Founder, John Heritage, will tell you.

Resources: https://evenbound.com/blog/revops-vs-salesops 

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]]> Evenbound Buzzsprout-11860145 Wed, 14 Dec 2022 00:00:00 -0500 597 1 95 full false 94: How Can I Manage Work Stress During the Holiday Season? 94: How Can I Manage Work Stress During the Holiday Season? Bring on the holiday cheer! ❄️ Aaaand, the work stress. 😵‍💫 For marketers, this time of year is often the busiest. Creating reports, calculating budgets, and determining goals for the next 12 months can be incredibly overwhelming. Wondering how you can manage it all? Give this episode a listen.

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]]> Bring on the holiday cheer! ❄️ Aaaand, the work stress. 😵‍💫 For marketers, this time of year is often the busiest. Creating reports, calculating budgets, and determining goals for the next 12 months can be incredibly overwhelming. Wondering how you can manage it all? Give this episode a listen.

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]]> Evenbound Buzzsprout-11860081 Tue, 13 Dec 2022 00:00:00 -0500 365 1 94 full false 93: What Are the Best Marketing Metrics to Pay Attention To? 93: What Are the Best Marketing Metrics to Pay Attention To? If you’re not measuring how your marketing efforts are performing, you’re missing out on key insights and valuable opportunities for growth. 📈 What metrics should you be focusing on, you ask? Our Account Manager, Kyra Muscat, will give you the scoop. Tune in!

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]]> If you’re not measuring how your marketing efforts are performing, you’re missing out on key insights and valuable opportunities for growth. 📈 What metrics should you be focusing on, you ask? Our Account Manager, Kyra Muscat, will give you the scoop. Tune in!

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]]> Evenbound Buzzsprout-11837383 Mon, 12 Dec 2022 00:00:00 -0500 632 1 93 full false 92: How Do I Write a Good Case Study? 92: How Do I Write a Good Case Study? Sometimes it can be difficult to establish trust with your leads. You need cold, hard proof that you’re the right fit for them. That’s where case studies come in handy. Our fabulous Director of Content Strategy, Mackenzie Deater, offers some best practices for writing a compelling one. 

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]]> Sometimes it can be difficult to establish trust with your leads. You need cold, hard proof that you’re the right fit for them. That’s where case studies come in handy. Our fabulous Director of Content Strategy, Mackenzie Deater, offers some best practices for writing a compelling one. 

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]]> Evenbound Buzzsprout-11830294 Fri, 09 Dec 2022 00:00:00 -0500 725 1 92 full false 91: What Design Tools Should I Use If I'm New to Design or Don't Have a Creative Team? 91: What Design Tools Should I Use If I'm New to Design or Don't Have a Creative Team? Not all of us have that special knack for design, and that’s okay. There are plenty of amateur-friendly tools out there that you can use to make graphics look good and perform well. Our Creative Director, Kate Disbro, joins us today to recommend a few design tools that are perfect for beginners or small marketing teams.

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]]> Not all of us have that special knack for design, and that’s okay. There are plenty of amateur-friendly tools out there that you can use to make graphics look good and perform well. Our Creative Director, Kate Disbro, joins us today to recommend a few design tools that are perfect for beginners or small marketing teams.

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]]> Evenbound Buzzsprout-11830284 Thu, 08 Dec 2022 00:00:00 -0500 529 1 91 full false 89: How Do I Conduct a Competitive Analysis? 89: How Do I Conduct a Competitive Analysis? If you want to outrun your competitors, you have to figure out things like what shoes they’re wearing, what their training regimen is like, etc. 🏃 Same goes with marketing. It’s important to conduct a competitive analysis to find where you stand apart, where you fall short, and where your opportunities lie. Evenbound’s Director of Accounts, Ben Johnson, is here to help you out.

Resource: What Is a Competitor Analysis & How to Do It (with Template) by Semrush

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]]> If you want to outrun your competitors, you have to figure out things like what shoes they’re wearing, what their training regimen is like, etc. 🏃 Same goes with marketing. It’s important to conduct a competitive analysis to find where you stand apart, where you fall short, and where your opportunities lie. Evenbound’s Director of Accounts, Ben Johnson, is here to help you out.

Resource: What Is a Competitor Analysis & How to Do It (with Template) by Semrush

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]]> Evenbound Buzzsprout-11816563 Tue, 06 Dec 2022 00:00:00 -0500 549 1 89 full false 88: How Should I Plan My Marketing Budget for 2023? 88: How Should I Plan My Marketing Budget for 2023? Planning a marketing budget that will get you through an entire year can be difficult. It’s hard to know what to expect, how much you’ll need to accomplish your goals, and how much your boss will actually approve. We’re here to help, and we’ve brought in our big guns to guide you through. Our President and Founder, John Heritage, walks you step-by-step through a big-picture approach to marketing budgets and gives some pointers on how to set yourself up for financial success in the coming year. 

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]]> Planning a marketing budget that will get you through an entire year can be difficult. It’s hard to know what to expect, how much you’ll need to accomplish your goals, and how much your boss will actually approve. We’re here to help, and we’ve brought in our big guns to guide you through. Our President and Founder, John Heritage, walks you step-by-step through a big-picture approach to marketing budgets and gives some pointers on how to set yourself up for financial success in the coming year. 

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]]> Evenbound Buzzsprout-11815374 Mon, 05 Dec 2022 09:00:00 -0500 861 1 88 full false 87: What Social Media Metrics Should I Be Tracking? 87: What Social Media Metrics Should I Be Tracking? Everybody loves posting on Instagram — but if you’re a digital marketer, you need to love measuring the performance of your posts even more. Our Marketing Coordinator, Jeralin Hamann, shares some important social media metrics you should be tracking if you’re not already. 

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]]> Everybody loves posting on Instagram — but if you’re a digital marketer, you need to love measuring the performance of your posts even more. Our Marketing Coordinator, Jeralin Hamann, shares some important social media metrics you should be tracking if you’re not already. 

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]]> Evenbound Buzzsprout-11791012 Fri, 02 Dec 2022 00:00:00 -0500 686 1 87 full false 86: Should I Invest in Podcasting? 86: Should I Invest in Podcasting? Podcasts have become a big hit — I mean, that’s why we’re here, right? In today’s episode, we invited new guest Mike Lieberman, Founder & CEO at Square 2, to share his thoughts on the benefits of podcasting. If you’ve been thinking about investing in and starting your own podcast, you won’t want to miss this one!

Check out all that Square2+ has to offer and tune in to Mike's podcast, What's Wrong with Revenue?, every Wednesday at 4 p.m. ET.

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]]> Podcasts have become a big hit — I mean, that’s why we’re here, right? In today’s episode, we invited new guest Mike Lieberman, Founder & CEO at Square 2, to share his thoughts on the benefits of podcasting. If you’ve been thinking about investing in and starting your own podcast, you won’t want to miss this one!

Check out all that Square2+ has to offer and tune in to Mike's podcast, What's Wrong with Revenue?, every Wednesday at 4 p.m. ET.

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]]> Evenbound Buzzsprout-11751248 Thu, 01 Dec 2022 00:00:00 -0500 841 1 86 full false 85: How Do I Create a High-Converting Landing Page? 85: How Do I Create a High-Converting Landing Page? The first step toward creating a high-converting landing page? Talk to Mackenzie Deater. No, seriously — she’s our Director of Content Strategy, and she’s on the podcast today to walk you through what a high-converting landing page looks like (and she’s awesome). 

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]]> The first step toward creating a high-converting landing page? Talk to Mackenzie Deater. No, seriously — she’s our Director of Content Strategy, and she’s on the podcast today to walk you through what a high-converting landing page looks like (and she’s awesome). 

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]]> Evenbound Buzzsprout-11781398 Wed, 30 Nov 2022 00:00:00 -0500 648 1 85 full false 84: What Is a HubSpot Certified Trainer? 84: What Is a HubSpot Certified Trainer? So you want to hire or become a HubSpot Certified Trainer? We’ll help get you started. We’ve invited HubSpot’s Kevin Dunn back today to chat about what a HubSpot Certified Trainer does, what they can help you with, and what you need to do if you’d like to become one.

Listen to Kevin's podcast, Agency Unfiltered. 

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]]> So you want to hire or become a HubSpot Certified Trainer? We’ll help get you started. We’ve invited HubSpot’s Kevin Dunn back today to chat about what a HubSpot Certified Trainer does, what they can help you with, and what you need to do if you’d like to become one.

Listen to Kevin's podcast, Agency Unfiltered. 

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]]> Evenbound Buzzsprout-11751147 Tue, 29 Nov 2022 00:00:00 -0500 621 1 84 full false 83: How Do I Make Videos for a B2B Audience? 83: How Do I Make Videos for a B2B Audience? Hot tip: B2B audiences are people too, and that means they like videos just as much as the next guy. However, there are some distinguishing characteristics to consider before, during, and after filming. Andy Atkins shares some B2B video best practices with us today.

Listen to Andy's podcast, The Front Porch. 

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]]> Hot tip: B2B audiences are people too, and that means they like videos just as much as the next guy. However, there are some distinguishing characteristics to consider before, during, and after filming. Andy Atkins shares some B2B video best practices with us today.

Listen to Andy's podcast, The Front Porch. 

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]]> Evenbound Buzzsprout-11738347 Mon, 28 Nov 2022 00:00:00 -0500 881 1 83 full false 82: Should I Write Content for People or for Search Engines? 82: Should I Write Content for People or for Search Engines? Now that’s a tricky question. So we’ve brought in one of the only people we trust to explain the answer well: our Director of Content Strategy, Mackenzie Deater! She gives us the inside scoop on who to write for, when, and (most importantly) how.

The Marketing In Minutes Podcast will be taking a short break to celebrate Thanksgiving later this week. No episode on Thursday (11/24) or Friday (11/25). See you again on Monday! 

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]]> Now that’s a tricky question. So we’ve brought in one of the only people we trust to explain the answer well: our Director of Content Strategy, Mackenzie Deater! She gives us the inside scoop on who to write for, when, and (most importantly) how.

The Marketing In Minutes Podcast will be taking a short break to celebrate Thanksgiving later this week. No episode on Thursday (11/24) or Friday (11/25). See you again on Monday! 

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]]> Evenbound Buzzsprout-11738138 Wed, 23 Nov 2022 00:00:00 -0500 525 1 82 full false 81: What's It Like Working at HubSpot? 81: What's It Like Working at HubSpot? In case you haven’t realized yet, we’re big on company culture here at Evenbound. One way we get inspiration is by listening to what other companies we love are doing — including HubSpot! On today’s episode, HubSpot Academy Senior Manager, Kevin Dunn, chats with Kolby about what HubSpot’s culture is like and what he loves most about working with his team.

The HubSpot Culture Code: Creating a Company We Love

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]]> In case you haven’t realized yet, we’re big on company culture here at Evenbound. One way we get inspiration is by listening to what other companies we love are doing — including HubSpot! On today’s episode, HubSpot Academy Senior Manager, Kevin Dunn, chats with Kolby about what HubSpot’s culture is like and what he loves most about working with his team.

The HubSpot Culture Code: Creating a Company We Love

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]]> Evenbound Buzzsprout-11693118 Tue, 22 Nov 2022 00:00:00 -0500 584 1 81 full false 80: How Do I Make a Video Go Viral? 80: How Do I Make a Video Go Viral? That’s the million dollar question — literally. Viral videos result in boosted brand awareness, which can in turn drive more revenue for your business. While “going viral” is never a guaranteed metric, we’ve brought 730 Eddy Studios CEO Andy Atkins back on the podcast to share some tips that might give you a shot at getting there.

Check out Andy's podcast, The Front Porch. 

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]]> That’s the million dollar question — literally. Viral videos result in boosted brand awareness, which can in turn drive more revenue for your business. While “going viral” is never a guaranteed metric, we’ve brought 730 Eddy Studios CEO Andy Atkins back on the podcast to share some tips that might give you a shot at getting there.

Check out Andy's podcast, The Front Porch. 

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]]> Evenbound Buzzsprout-11717141 Mon, 21 Nov 2022 00:00:00 -0500 604 1 80 full false 79: What's the Deal with Instagram Reels? 79: What's the Deal with Instagram Reels? Today’s episode is all about the incredibly engaging, borderline-addictive Instagram Reels — because we know we’re not the only ones who’ve spent hours scrolling through these things. Kolby and Jeralin discuss why they’re so engaging, why Instagram’s algorithm loves them, and how to make some great ones for your own business!

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]]> Today’s episode is all about the incredibly engaging, borderline-addictive Instagram Reels — because we know we’re not the only ones who’ve spent hours scrolling through these things. Kolby and Jeralin discuss why they’re so engaging, why Instagram’s algorithm loves them, and how to make some great ones for your own business!

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]]> Evenbound Buzzsprout-11709901 Fri, 18 Nov 2022 00:00:00 -0500 689 1 79 full false 78: How Do I Align My Company Around Revenue Growth? 78: How Do I Align My Company Around Revenue Growth? Have you listened to our Pillars of Revenue Growth episode from earlier this month? If not, stop what you’re doing and listen to it. If you have, proceed to listen to this episode, where Mike Lieberman of Square 2 Marketing shares how to get your entire company on the same page with revenue growth goals and strategy.

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]]> Have you listened to our Pillars of Revenue Growth episode from earlier this month? If not, stop what you’re doing and listen to it. If you have, proceed to listen to this episode, where Mike Lieberman of Square 2 Marketing shares how to get your entire company on the same page with revenue growth goals and strategy.

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]]> Evenbound Buzzsprout-11692887 Thu, 17 Nov 2022 00:00:00 -0500 549 1 78 full false 77: What Are Some Common Blogging Mistakes? 77: What Are Some Common Blogging Mistakes? Wondering why your blog isn’t driving the results you’d like it to? You might be committing some common blogging mistakes. But have no fear — Content Queen Mackenzie Deater is here to help you spot these mistakes and get your blogs back on track.

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]]> Wondering why your blog isn’t driving the results you’d like it to? You might be committing some common blogging mistakes. But have no fear — Content Queen Mackenzie Deater is here to help you spot these mistakes and get your blogs back on track.

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]]> Evenbound Buzzsprout-11693457 Wed, 16 Nov 2022 00:00:00 -0500 569 1 77 full false 76: What Is a HubSpot Solutions Partner? 76: What Is a HubSpot Solutions Partner? You may have heard us talk about being a HubSpot Solutions Partner. In this episode, we’ll elaborate on what that means — and we’ve invited one of HubSpot’s very best, Kevin Dunn, back on to help!

Resources: HubSpot Ecosystem, Become a Solutions Partner 

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]]> You may have heard us talk about being a HubSpot Solutions Partner. In this episode, we’ll elaborate on what that means — and we’ve invited one of HubSpot’s very best, Kevin Dunn, back on to help!

Resources: HubSpot Ecosystem, Become a Solutions Partner 

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]]> Evenbound Buzzsprout-11671190 Tue, 15 Nov 2022 00:00:00 -0500 535 1 76 full false 75: Where Should I Post Marketing Videos? 75: Where Should I Post Marketing Videos? So you’ve created an awesome marketing video — but now what? In today’s episode, Andy Atkins (730 Eddy Studios) is back to give some direction on where to share your video, and who to share it with. Listen in!

Listen to Andy's podcast — The Front Porch

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]]> So you’ve created an awesome marketing video — but now what? In today’s episode, Andy Atkins (730 Eddy Studios) is back to give some direction on where to share your video, and who to share it with. Listen in!

Listen to Andy's podcast — The Front Porch

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]]> Evenbound Buzzsprout-11677596 Mon, 14 Nov 2022 00:00:00 -0500 756 1 75 full false 74: How Do I Create a Social Media Content Calendar? 74: How Do I Create a Social Media Content Calendar? If you’ve ever had to run a business’s social media account, you know how difficult it can be to keep everything organized. That’s where a social media content calendar comes in. Our Marketing Coordinator, Jeralinn Hamann, unveils her secrets to creating the perfect social media content calendar that will save you the time and the headache!

Resources: HubSpot Social Media Content Calendar Template 

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]]> If you’ve ever had to run a business’s social media account, you know how difficult it can be to keep everything organized. That’s where a social media content calendar comes in. Our Marketing Coordinator, Jeralinn Hamann, unveils her secrets to creating the perfect social media content calendar that will save you the time and the headache!

Resources: HubSpot Social Media Content Calendar Template 

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]]> Evenbound Buzzsprout-11675592 Fri, 11 Nov 2022 09:00:00 -0500 555 1 74 full false 73: What Are the Pillars of Revenue Growth? 73: What Are the Pillars of Revenue Growth? Revenue growth. It’s why we choose to invest in marketing in the first place, isn’t it? But in order to see lucrative results from your marketing, you’ll need to build an orchestrated strategy. Square 2 Founder & CEO, Mike Lieberman, is back to share the four pillars of revenue growth he abides by at his agency.

Resources: https://www.square2marketing.com/square2plus

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]]> Revenue growth. It’s why we choose to invest in marketing in the first place, isn’t it? But in order to see lucrative results from your marketing, you’ll need to build an orchestrated strategy. Square 2 Founder & CEO, Mike Lieberman, is back to share the four pillars of revenue growth he abides by at his agency.

Resources: https://www.square2marketing.com/square2plus

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]]> Evenbound Buzzsprout-11665521 Thu, 10 Nov 2022 00:00:00 -0500 631 1 73 full false 72: What's the Difference Between Gated and Ungated Content? 72: What's the Difference Between Gated and Ungated Content? To gate, or not to gate — that is the question. And Director of Content Strategy, Mackenzie Deater, is here to answer it! She walks us through the differences between gated and ungated content, as well as the strategy behind choosing one over the other.

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]]> To gate, or not to gate — that is the question. And Director of Content Strategy, Mackenzie Deater, is here to answer it! She walks us through the differences between gated and ungated content, as well as the strategy behind choosing one over the other.

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]]> Evenbound Buzzsprout-11630015 Wed, 09 Nov 2022 00:00:00 -0500 623 1 72 full false 71: What Is the HubSpot Academy? 71: What Is the HubSpot Academy? We’re so excited about this episode. First, because we’re obsessed with the HubSpot Academy. Second, because we have an AWESOME guest: Kevin Dunn, HubSpot Academy’s very own Senior Manager! Tune in and hear what Kevin has to say about the HubSpot Academy and where it’s headed in the future.

Resources: 

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]]> We’re so excited about this episode. First, because we’re obsessed with the HubSpot Academy. Second, because we have an AWESOME guest: Kevin Dunn, HubSpot Academy’s very own Senior Manager! Tune in and hear what Kevin has to say about the HubSpot Academy and where it’s headed in the future.

Resources: 

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]]> Evenbound Buzzsprout-11646081 Tue, 08 Nov 2022 00:00:00 -0500 810 1 71 full false 70: How Do I Create a Powerful Customer Testimonial Video? 70: How Do I Create a Powerful Customer Testimonial Video? So you want to try testimonial videos? Great! Andy Atkins, CEO of 730 Eddy Studios, is on the podcast today with some information you’ll want to know before going in. He talks about why testimonial videos are so powerful and walks us through the important steps of creating one!

Check out Andy's podcast, The Front Porch!

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]]> So you want to try testimonial videos? Great! Andy Atkins, CEO of 730 Eddy Studios, is on the podcast today with some information you’ll want to know before going in. He talks about why testimonial videos are so powerful and walks us through the important steps of creating one!

Check out Andy's podcast, The Front Porch!

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]]> Evenbound Buzzsprout-11646072 Mon, 07 Nov 2022 09:00:00 -0500 1037 1 70 full false 69: What Are Wellness Tips for Remote Agency Workers? 69: What Are Wellness Tips for Remote Agency Workers? Working from home has its perks, but it can also present unique opportunities for stress. Kolby shares some of the best remote agency wellness tips Team Evenbound uses to stay happy, well, and energized throughout the week.

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]]> Working from home has its perks, but it can also present unique opportunities for stress. Kolby shares some of the best remote agency wellness tips Team Evenbound uses to stay happy, well, and energized throughout the week.

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]]> Evenbound Buzzsprout-11623924 Fri, 04 Nov 2022 00:00:00 -0400 621 1 69 full false 68: What's a Brand Guide & Does My Company Need One? 68: What's a Brand Guide & Does My Company Need One? How have the most prominent brands made themselves prominent? Consistent design. One tool to help get you there? A design style guide. Our Creative Director, Kate Disbro, is here to share her expertise on what goes into creating one.

Resources: https://www.frontify.com/en/

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]]> How have the most prominent brands made themselves prominent? Consistent design. One tool to help get you there? A design style guide. Our Creative Director, Kate Disbro, is here to share her expertise on what goes into creating one.

Resources: https://www.frontify.com/en/

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]]> Evenbound Buzzsprout-11603243 Thu, 03 Nov 2022 00:00:00 -0400 395 1 68 full false 67: What Are the Best Practices for Link Building? 67: What Are the Best Practices for Link Building? Link building is one critical component of a healthy SEO strategy. But in order to make it work for you, it’s important to do it right. Our wonderful Marketing Coordinator, Jeralin Hamann, offers some great link-building tips and tricks in today’s episode.

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]]> Link building is one critical component of a healthy SEO strategy. But in order to make it work for you, it’s important to do it right. Our wonderful Marketing Coordinator, Jeralin Hamann, offers some great link-building tips and tricks in today’s episode.

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]]> Evenbound Buzzsprout-11603217 Wed, 02 Nov 2022 00:00:00 -0400 734 1 67 full false 66: What's a Sales Breakup Email? 66: What's a Sales Breakup Email? The breakup email is your sales team’s Hail Mary, so it’s a pretty important thing to get right. Our President and Founder, John Heritage, joins us to talk about the power of breakup emails and share his best tips on how to make them effective. Ready to get started? Check out this blog for some breakup email templates.


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]]> The breakup email is your sales team’s Hail Mary, so it’s a pretty important thing to get right. Our President and Founder, John Heritage, joins us to talk about the power of breakup emails and share his best tips on how to make them effective. Ready to get started? Check out this blog for some breakup email templates.


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]]> Evenbound Buzzsprout-11603166 Tue, 01 Nov 2022 00:00:00 -0400 626 1 66 full false 65: How Often Should I Optimize Content on My Website? 65: How Often Should I Optimize Content on My Website? Publishing new content on your website is important, but you should also know that the content already on there is just as valuable — if not more so. Updating and optimizing it every now and then can bring in serious results. Our Director of Content Strategy, Mackenzie Deater, explains more about content optimizations and how often they’re needed.

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]]> Publishing new content on your website is important, but you should also know that the content already on there is just as valuable — if not more so. Updating and optimizing it every now and then can bring in serious results. Our Director of Content Strategy, Mackenzie Deater, explains more about content optimizations and how often they’re needed.

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]]> Evenbound Buzzsprout-11591407 Mon, 31 Oct 2022 00:00:00 -0400 483 1 65 full false 64: What's the Difference Between B2B & B2C Content Marketing? 64: What's the Difference Between B2B & B2C Content Marketing? B2B and B2C are two very different business models that serve two very different types of customers. Your content marketing strategy should reflect those differences. Content Queen, Mackenzie Deater, has the deets.

Resources: https://evenbound.com/blog/b2b-vs-b2c-content-marketing

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]]> B2B and B2C are two very different business models that serve two very different types of customers. Your content marketing strategy should reflect those differences. Content Queen, Mackenzie Deater, has the deets.

Resources: https://evenbound.com/blog/b2b-vs-b2c-content-marketing

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]]> Evenbound Buzzsprout-11556626 Fri, 28 Oct 2022 00:00:00 -0400 645 1 64 full false 63: What Makes for Great Website Design? 63: What Makes for Great Website Design? Great website design is more than just pretty colors and pictures. Our Creative Director, Kate Disbro, explains some of the other components that go into it — from eye-catching CTAs, to clear navigation, and more. 

Resources: 

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]]> Great website design is more than just pretty colors and pictures. Our Creative Director, Kate Disbro, explains some of the other components that go into it — from eye-catching CTAs, to clear navigation, and more. 

Resources: 

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]]> Evenbound Buzzsprout-11556610 Thu, 27 Oct 2022 00:00:00 -0400 407 1 63 full false 62: HubSpot vs. WordPress: Which Is Best for My Business? 62: HubSpot vs. WordPress: Which Is Best for My Business? Ahhhh, our favorite debate. While we love both CMS platforms, there are some significant differences between them that might make one more suitable for you than the other. We’ll let our President and Founder, John Heritage, unpack them for you.

Resource: Free Evenbound Case Study 

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]]> Ahhhh, our favorite debate. While we love both CMS platforms, there are some significant differences between them that might make one more suitable for you than the other. We’ll let our President and Founder, John Heritage, unpack them for you.

Resource: Free Evenbound Case Study 

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]]> Evenbound Buzzsprout-11556701 Wed, 26 Oct 2022 00:00:00 -0400 753 1 62 full false 61: Should I Segment My Email List? 61: Should I Segment My Email List? Most def. If your email list isn’t segmented already, it’s time to get moving. Senior Marketing Manager, Kolby Kloosterman, is here to help you get started, providing her expert insight on email segmentation best practices. 

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]]> Most def. If your email list isn’t segmented already, it’s time to get moving. Senior Marketing Manager, Kolby Kloosterman, is here to help you get started, providing her expert insight on email segmentation best practices. 

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]]> Evenbound Buzzsprout-11536862 Tue, 25 Oct 2022 00:00:00 -0400 440 1 61 full false 60: What's the Difference Between Short-Tail & Long-Tail Keywords? 60: What's the Difference Between Short-Tail & Long-Tail Keywords? Haaaave you heard of short-tail and long-tail keywords? If not, you’re about to! Our SEO Expert, Ben Johnson, is here to discuss what these two types of keywords are and how you can use both to pull in a ton of traffic.

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]]> Haaaave you heard of short-tail and long-tail keywords? If not, you’re about to! Our SEO Expert, Ben Johnson, is here to discuss what these two types of keywords are and how you can use both to pull in a ton of traffic.

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]]> Evenbound Buzzsprout-11535986 Mon, 24 Oct 2022 00:00:00 -0400 568 1 60 full false 59: What Does Great Ad Copy Look Like? 59: What Does Great Ad Copy Look Like? The easiest way to waste money on paid ads? Write bad ad copy. But have no fear — Director of Content Strategy, Mackenzie Deater, is here to help you avoid that. She offers her best tips and tricks for writing concise yet engaging copy that converts.

Resources: https://hemingwayapp.com/

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]]> The easiest way to waste money on paid ads? Write bad ad copy. But have no fear — Director of Content Strategy, Mackenzie Deater, is here to help you avoid that. She offers her best tips and tricks for writing concise yet engaging copy that converts.

Resources: https://hemingwayapp.com/

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]]> Evenbound Buzzsprout-11514329 Fri, 21 Oct 2022 00:00:00 -0400 777 1 59 full false 58: Do You Need Professional Photos for a Website? 58: Do You Need Professional Photos for a Website? If a picture can say a thousand words, then a professionally taken and strategically placed picture on your website can say a million. Evenbound’s Creative Director, Kate Disbro, joins us today to talk about the impact great photos can have on website design.

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]]> If a picture can say a thousand words, then a professionally taken and strategically placed picture on your website can say a million. Evenbound’s Creative Director, Kate Disbro, joins us today to talk about the impact great photos can have on website design.

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]]> Evenbound Buzzsprout-11514321 Thu, 20 Oct 2022 00:00:00 -0400 460 1 58 full false 57: Should I Invest in Google Shopping? 57: Should I Invest in Google Shopping? If you're doing anything in the e-commerce space, you should know about Google Shopping. Our Director of Paid Media, Spencer Thomas, is back to fill you in on just how much having your products show up at the top of the results page can do for you.

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]]> If you're doing anything in the e-commerce space, you should know about Google Shopping. Our Director of Paid Media, Spencer Thomas, is back to fill you in on just how much having your products show up at the top of the results page can do for you.

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]]> Evenbound Buzzsprout-11522529 Wed, 19 Oct 2022 00:00:00 -0400 539 1 57 full false 56: How Much Does a Website Redesign Cost? 56: How Much Does a Website Redesign Cost? We’ll give it to you straight — if you want a website that functions well, showcases your brand, and is optimized for search engines, you’ll need to make an investment. But exactly how much can you expect that investment to be? Our President and Founder, John Heritage, breaks down the cost of a website redesign today. 

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]]> We’ll give it to you straight — if you want a website that functions well, showcases your brand, and is optimized for search engines, you’ll need to make an investment. But exactly how much can you expect that investment to be? Our President and Founder, John Heritage, breaks down the cost of a website redesign today. 

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]]> Evenbound Buzzsprout-11495017 Tue, 18 Oct 2022 00:00:00 -0400 649 1 56 full false 55: What is a Sitemap? 55: What is a Sitemap? We’re bringing the SEO big guns back in to answer today’s question: “What’s a sitemap?” Ben Johnson, our Director of Client Services, joins us to give us the lowdown on what sitemaps are, how to create them, and how to submit them to Google. 

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]]> We’re bringing the SEO big guns back in to answer today’s question: “What’s a sitemap?” Ben Johnson, our Director of Client Services, joins us to give us the lowdown on what sitemaps are, how to create them, and how to submit them to Google. 

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]]> Evenbound Buzzsprout-11450526 Mon, 17 Oct 2022 00:00:00 -0400 537 1 55 full false 54: What Happened in the September Google Algorithm Update? 54: What Happened in the September Google Algorithm Update? Google hit us with not one, not two, but THREE algorithm updates in September — and us digital marketing nerds LOVE to analyze how updates like these affect certain websites and their performance metrics. One of our lovely account managers, Allison Johnson, chats with us today.

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]]> Google hit us with not one, not two, but THREE algorithm updates in September — and us digital marketing nerds LOVE to analyze how updates like these affect certain websites and their performance metrics. One of our lovely account managers, Allison Johnson, chats with us today.

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]]> Evenbound Buzzsprout-11488432 Fri, 14 Oct 2022 00:00:00 -0400 638 1 54 full false 53: What is the Buyer's Journey? 53: What is the Buyer's Journey? Hot take: there’s no such thing as an impulse purchase. All buyers go through a process before they’re ready to pull out their wallets and pay. Our Director of Content Strategy, Mackenzie Deater, is on the podcast to explain the buyer’s journey and how to communicate with your audience through every stage of it.

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]]> Hot take: there’s no such thing as an impulse purchase. All buyers go through a process before they’re ready to pull out their wallets and pay. Our Director of Content Strategy, Mackenzie Deater, is on the podcast to explain the buyer’s journey and how to communicate with your audience through every stage of it.

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]]> Evenbound Buzzsprout-11457136 Thu, 13 Oct 2022 00:00:00 -0400 637 1 53 full false 52: Google Ads vs. Microsoft Ads: Which Is Best? 52: Google Ads vs. Microsoft Ads: Which Is Best? Why must we pit two queens up against each other? The truth is, Google Ads and Microsoft Ads are both great options that can generate serious leads. They’re just different and should be used strategically. Our Director of Paid Media, Spencer Thomas, fills us in and tells us which platform he personally thinks outranks the other. 

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]]> Why must we pit two queens up against each other? The truth is, Google Ads and Microsoft Ads are both great options that can generate serious leads. They’re just different and should be used strategically. Our Director of Paid Media, Spencer Thomas, fills us in and tells us which platform he personally thinks outranks the other. 

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]]> Evenbound Buzzsprout-11479726 Wed, 12 Oct 2022 00:00:00 -0400 580 1 52 full false 51: What Are Hashtags & How to Improve Your Hashtag Game? 51: What Are Hashtags & How to Improve Your Hashtag Game? If you’re on social media, you’ve likely seen a hashtag (#). Maybe you’ve even used one. But do you really know what that hashtag does — or could do – for your business? Senior Marketing Manager and Social Media Extraordinaire, Kolby Kloosterman, is back on the #podcast to fill you in.

Resources: https://blog.hootsuite.com/instagram-hashtags/

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]]> If you’re on social media, you’ve likely seen a hashtag (#). Maybe you’ve even used one. But do you really know what that hashtag does — or could do – for your business? Senior Marketing Manager and Social Media Extraordinaire, Kolby Kloosterman, is back on the #podcast to fill you in.

Resources: https://blog.hootsuite.com/instagram-hashtags/

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]]> Evenbound Buzzsprout-11472620 Tue, 11 Oct 2022 00:00:00 -0400 427 1 51 full false 50: How Can I Address Miscategorized Direct Traffic? 50: How Can I Address Miscategorized Direct Traffic? A Search Engine Land study found that 60% of categorized direct traffic is actually organic traffic — say whaaat? Our resident SEO expert and Director of Client Services, Ben Johnson, joins us to discuss why your traffic analytics might be lying to you, and what you can do about it.

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]]> A Search Engine Land study found that 60% of categorized direct traffic is actually organic traffic — say whaaat? Our resident SEO expert and Director of Client Services, Ben Johnson, joins us to discuss why your traffic analytics might be lying to you, and what you can do about it.

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]]> Evenbound Buzzsprout-11442978 Mon, 10 Oct 2022 00:00:00 -0400 588 1 50 full false 49: What's a Content Style Guide & Does My Company Need One? 49: What's a Content Style Guide & Does My Company Need One? In the world of content, consistency is key. A solid content style guide will help get you there. Our Director of Content Strategy, Mackenzie Deater, is on the podcast today to walk you through the steps of creating one. 

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]]> In the world of content, consistency is key. A solid content style guide will help get you there. Our Director of Content Strategy, Mackenzie Deater, is on the podcast today to walk you through the steps of creating one. 

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]]> Evenbound Buzzsprout-11437351 Fri, 07 Oct 2022 00:00:00 -0400 587 1 49 full false 48: How Do I Craft the Perfect Email Subject Line? 48: How Do I Craft the Perfect Email Subject Line? No matter how much we try not to, it seems like we’ll always judge books by their covers — and same goes for your audience judging emails by their subject lines. Luckily our Senior Marketing Manager, Kolby Kloosterman, is here to offer tips on how to make those subject lines pop and boost email engagement!

Resources: SubjectLine.com, Email Marketing Tips from Jay Schwedelson, and 20 Tips to Write Catchy Email Subject Lines [+ Examples]

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]]> No matter how much we try not to, it seems like we’ll always judge books by their covers — and same goes for your audience judging emails by their subject lines. Luckily our Senior Marketing Manager, Kolby Kloosterman, is here to offer tips on how to make those subject lines pop and boost email engagement!

Resources: SubjectLine.com, Email Marketing Tips from Jay Schwedelson, and 20 Tips to Write Catchy Email Subject Lines [+ Examples]

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]]> Evenbound Buzzsprout-11445875 Thu, 06 Oct 2022 00:00:00 -0400 597 1 48 full false 47: Is Instagram Worth It For Business? 47: Is Instagram Worth It For Business? Instagram is a great platform for staying up to date on your friends’ adventures. But is it a worthy investment for your business? Evenbound Senior Account Manager, Kolby Kloosterman, is here to help you figure that out! Disclaimer: Kolby has A LOT of fun managing our Instagram account, so her opinion may be a little biased…

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]]> Instagram is a great platform for staying up to date on your friends’ adventures. But is it a worthy investment for your business? Evenbound Senior Account Manager, Kolby Kloosterman, is here to help you figure that out! Disclaimer: Kolby has A LOT of fun managing our Instagram account, so her opinion may be a little biased…

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]]> Evenbound Buzzsprout-11438682 Wed, 05 Oct 2022 00:00:00 -0400 636 1 47 full false 46: Can My Company Afford HubSpot? 46: Can My Company Afford HubSpot? We broke down the real cost of HubSpot in a previous episode. But now you’re probably thinking, can my company actually afford that? In today’s episode, we crunch the numbers and take a serious, unbiased look at whether HubSpot is truly a match for your company, or not.

Evenbound's Blog:  What is the Real Cost of HubSpot?

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]]> We broke down the real cost of HubSpot in a previous episode. But now you’re probably thinking, can my company actually afford that? In today’s episode, we crunch the numbers and take a serious, unbiased look at whether HubSpot is truly a match for your company, or not.

Evenbound's Blog:  What is the Real Cost of HubSpot?

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]]> Evenbound Buzzsprout-11416053 Tue, 04 Oct 2022 00:00:00 -0400 616 1 46 full false 45: What's the Difference Between Onsite & Offsite Optimization? 45: What's the Difference Between Onsite & Offsite Optimization? You know about SEO, but do you know the difference between onsite and offsite SEO? Our trusty SEO expert Ben Johnson is here to drop some knowledge about what each of these terms mean and how to use them to your advantage.

Evenbound's Free Website Grader

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]]> You know about SEO, but do you know the difference between onsite and offsite SEO? Our trusty SEO expert Ben Johnson is here to drop some knowledge about what each of these terms mean and how to use them to your advantage.

Evenbound's Free Website Grader

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]]> Evenbound Buzzsprout-11414249 Mon, 03 Oct 2022 00:00:00 -0400 512 1 45 full false 44: What Did We Learn at INBOUND22? 44: What Did We Learn at INBOUND22? The Evenbound team was fortunate to attend INBOUND22 both virtually and in-person in Boston, MA. We learned a lot and we want to share some of our key takeaways with you! Join Kolby and a panel of Evenbounders for this special episode of the Marketing in Minutes podcast as they discuss their favorite moments from this year's conference. 

Jay's Email Marketing Tips from INBOUND

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]]> The Evenbound team was fortunate to attend INBOUND22 both virtually and in-person in Boston, MA. We learned a lot and we want to share some of our key takeaways with you! Join Kolby and a panel of Evenbounders for this special episode of the Marketing in Minutes podcast as they discuss their favorite moments from this year's conference. 

Jay's Email Marketing Tips from INBOUND

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]]> Evenbound Buzzsprout-11402959 Fri, 30 Sep 2022 00:00:00 -0400 2266 1 44 full false 43: What Will Video Marketing Look Like in 2023? 43: What Will Video Marketing Look Like in 2023? We can’t always predict the future, but sometimes we get pretty darn close. In today’s episode, videographer Kyle Werner shares his thoughts on what video marketing will look like in 2023, and how to prepare your business for those changes. Tune in! 

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]]> We can’t always predict the future, but sometimes we get pretty darn close. In today’s episode, videographer Kyle Werner shares his thoughts on what video marketing will look like in 2023, and how to prepare your business for those changes. Tune in! 

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]]> Evenbound Buzzsprout-11402904 Thu, 29 Sep 2022 00:00:00 -0400 510 1 43 full false 42: What Is the Real Cost of HubSpot? 42: What Is the Real Cost of HubSpot? When you ask most HubSpot Solutions Partners (and even HubSpot themselves) how much HubSpot costs, they’ll direct you to the HubSpot Pricing Page. While that gives a helpful ballpark estimate, it’s probably not the answer you’re looking for. Today we give you the full scoop, and even uncover some hidden costs! HubSpot pricing page Trusted HubSpot partner agency (like us!)

Our blog article: https://evenbound.com/blog/real-cost-hubspot 

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]]> When you ask most HubSpot Solutions Partners (and even HubSpot themselves) how much HubSpot costs, they’ll direct you to the HubSpot Pricing Page. While that gives a helpful ballpark estimate, it’s probably not the answer you’re looking for. Today we give you the full scoop, and even uncover some hidden costs! HubSpot pricing page Trusted HubSpot partner agency (like us!)

Our blog article: https://evenbound.com/blog/real-cost-hubspot 

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]]> Evenbound Buzzsprout-11399986 Wed, 28 Sep 2022 09:00:00 -0400 542 1 42 full false 41: What Can I Expect from LinkedIn Ads? 41: What Can I Expect from LinkedIn Ads? B2Bs and LinkedIn Ads go together like peanut butter and jelly. If you’re a B2B marketer and you haven’t tried them out yet, it’s time to get on it! Our Director of Paid Media, Spencer Thomas, is here to provide some insight on what you can expect in the space.

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]]> B2Bs and LinkedIn Ads go together like peanut butter and jelly. If you’re a B2B marketer and you haven’t tried them out yet, it’s time to get on it! Our Director of Paid Media, Spencer Thomas, is here to provide some insight on what you can expect in the space.

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]]> Evenbound Buzzsprout-11390198 Tue, 27 Sep 2022 00:00:00 -0400 544 1 41 full false 40: How Do I Perform Keyword Research? 40: How Do I Perform Keyword Research? Keyword research is one of the key foundational elements of an effective inbound marketing strategy. Our Director of Client Services, Ben Johnson, is here to reveal some of his helpful tips on how to perform keyword research, what makes a good keyword, what tools to use, and more!

Free Keyword Research Tool: https://www.infinitesuggest.com/

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]]> Keyword research is one of the key foundational elements of an effective inbound marketing strategy. Our Director of Client Services, Ben Johnson, is here to reveal some of his helpful tips on how to perform keyword research, what makes a good keyword, what tools to use, and more!

Free Keyword Research Tool: https://www.infinitesuggest.com/

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]]> Evenbound Buzzsprout-11381974 Mon, 26 Sep 2022 00:00:00 -0400 697 1 40 full false 39: What Is Dark Social? 39: What Is Dark Social? You’ve heard of the dark web (yikes), but have you heard of dark social? We promise it’s not anywhere near the same thing! Today our President and Founder, John Heritage, joins us to explain exactly what a dark social strategy is, and how it could help your company grow.

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]]> You’ve heard of the dark web (yikes), but have you heard of dark social? We promise it’s not anywhere near the same thing! Today our President and Founder, John Heritage, joins us to explain exactly what a dark social strategy is, and how it could help your company grow.

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]]> Evenbound Buzzsprout-11358830 Fri, 23 Sep 2022 00:00:00 -0400 613 1 39 full false 38: How Do I Get Started with Video Marketing? 38: How Do I Get Started with Video Marketing? Video marketing. It’s like going to the doctor. We all know we should do it, but it’s scary and hard, so we put it off. Today one of our fave videographers, Kyle Werner, offers some simple steps on how to get your video marketing strategy started. No more excuses, people!

Resource: How REI's Video Strategy Boosted Their Insane Success

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]]> Video marketing. It’s like going to the doctor. We all know we should do it, but it’s scary and hard, so we put it off. Today one of our fave videographers, Kyle Werner, offers some simple steps on how to get your video marketing strategy started. No more excuses, people!

Resource: How REI's Video Strategy Boosted Their Insane Success

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]]> Evenbound Buzzsprout-11363526 Thu, 22 Sep 2022 00:00:00 -0400 516 1 38 full false 37: How Do I to Streamline Sales with Lead Scoring? 37: How Do I to Streamline Sales with Lead Scoring? If you’re doing inbound marketing right, you should see leads flooding in. If your sales team is struggling to manage that huge list of contacts, HubSpot has a great solution: lead scoring. One of our HubSpot heroes, Adreana Bell, joins us to talk about some HubSpot lead scoring best practices.

Resources: https://evenbound.com/blog/how-to-use-hubspot-lead-scoring

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]]> If you’re doing inbound marketing right, you should see leads flooding in. If your sales team is struggling to manage that huge list of contacts, HubSpot has a great solution: lead scoring. One of our HubSpot heroes, Adreana Bell, joins us to talk about some HubSpot lead scoring best practices.

Resources: https://evenbound.com/blog/how-to-use-hubspot-lead-scoring

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]]> Evenbound Buzzsprout-11354905 Wed, 21 Sep 2022 00:00:00 -0400 711 1 37 full false 36: Is Twitter a Dying Social Media Platform? 36: Is Twitter a Dying Social Media Platform? Is Twitter dying? Is Twitter dead already? The people want to know! Today our social media savant, Kolby Kloosterman, shares some statistics on Twitter usage — along with her own opinion on where the platform’s at and where it will be in the future.

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]]> Is Twitter dying? Is Twitter dead already? The people want to know! Today our social media savant, Kolby Kloosterman, shares some statistics on Twitter usage — along with her own opinion on where the platform’s at and where it will be in the future.

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]]> Evenbound Buzzsprout-11348277 Tue, 20 Sep 2022 00:00:00 -0400 543 1 36 full false 35: Should I Google My Own Business? 35: Should I Google My Own Business? We get this question a lot, and there’s nobody that answers it better than our in-house SEO wizard, Ben Johnson! He joins us today to discuss whether you should or shouldn’t pop your company name into the Google search bar. The answer might surprise you.

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]]> We get this question a lot, and there’s nobody that answers it better than our in-house SEO wizard, Ben Johnson! He joins us today to discuss whether you should or shouldn’t pop your company name into the Google search bar. The answer might surprise you.

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]]> Evenbound Buzzsprout-11339965 Mon, 19 Sep 2022 00:00:00 -0400 443 1 35 full false 34: How Do I Measure Marketing ROI? 34: How Do I Measure Marketing ROI? If you’re like any marketer we’ve talked to, your boss wants to know exactly how much ROI your efforts are contributing to. You probably also know that proving that number is never as straightforward as you’d like. Our President and Founder, John Heritage, is back to offer helpful tips on how to measure marketing ROI.

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]]> If you’re like any marketer we’ve talked to, your boss wants to know exactly how much ROI your efforts are contributing to. You probably also know that proving that number is never as straightforward as you’d like. Our President and Founder, John Heritage, is back to offer helpful tips on how to measure marketing ROI.

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]]> Evenbound Buzzsprout-11327148 Fri, 16 Sep 2022 00:00:00 -0400 619 1 34 full false 33: Do I Need to Outsource Video Marketing? 33: Do I Need to Outsource Video Marketing? Video marketing is something all organizations want, but only a few can actually find the time and resources for. That’s where outsourcing comes in. We talk with one of our amazing contracted videographers, Kyle Werner, about when you should and shouldn’t outsource video marketing.

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]]> Video marketing is something all organizations want, but only a few can actually find the time and resources for. That’s where outsourcing comes in. We talk with one of our amazing contracted videographers, Kyle Werner, about when you should and shouldn’t outsource video marketing.

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]]> Evenbound Buzzsprout-11244014 Thu, 15 Sep 2022 00:00:00 -0400 332 1 33 full false 32: What Is the HubSpot Flywheel? 32: What Is the HubSpot Flywheel? Goodbye funnel, hello flywheel! For years, marketers and salespeople have used a funnel model to conceptualize their efforts. But the truth is that HubSpot’s flywheel does a much better job of putting customers front and center for a longer period of time. Our HubSpot Administrator, Adreana Bell, has the deets.

Resources: https://www.hubspot.com/flywheel
Resources: https://evenbound.com/blog/hubspot-flywheel

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]]> Goodbye funnel, hello flywheel! For years, marketers and salespeople have used a funnel model to conceptualize their efforts. But the truth is that HubSpot’s flywheel does a much better job of putting customers front and center for a longer period of time. Our HubSpot Administrator, Adreana Bell, has the deets.

Resources: https://www.hubspot.com/flywheel
Resources: https://evenbound.com/blog/hubspot-flywheel

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]]> Evenbound Buzzsprout-11244003 Wed, 14 Sep 2022 00:00:00 -0400 488 1 32 full false 31: What Is the Difference Between Social Media Marketing & Advertising? 31: What Is the Difference Between Social Media Marketing & Advertising? Wait a minute…social media marketing and social media advertising aren’t the same thing? Nope! Our Director of Paid Media, Spencer Thomas, joins us today to explain the distinction between these two efforts, and whether you should be doing one, the other, or both.

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]]> Wait a minute…social media marketing and social media advertising aren’t the same thing? Nope! Our Director of Paid Media, Spencer Thomas, joins us today to explain the distinction between these two efforts, and whether you should be doing one, the other, or both.

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]]> Evenbound Buzzsprout-11303731 Tue, 13 Sep 2022 00:00:00 -0400 478 1 31 full false 30: What Is Domain Authority & Why Is It Important? 30: What Is Domain Authority & Why Is It Important? Domain authority is a score that measures the likelihood that your website will rank well on search engine results pages. So yeah, it’s a pretty big deal. SEO expert Ben Johnson is back to give an in-depth look at domain authority and offer suggestions on how to improve your own.

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]]> Domain authority is a score that measures the likelihood that your website will rank well on search engine results pages. So yeah, it’s a pretty big deal. SEO expert Ben Johnson is back to give an in-depth look at domain authority and offer suggestions on how to improve your own.

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]]> Evenbound Buzzsprout-11303701 Mon, 12 Sep 2022 00:00:00 -0400 435 1 30 full false 29: What Is a Growth Agency? 29: What Is a Growth Agency? A growth agency is a partner whose primary goal is to help your company grow. Seems pretty straightforward, right? Well, there’s a bit more to it than that. Evenbound President and Founder, John Heritage, is here to give us a better definition and discuss how growth agencies differ from traditional marketing agencies.

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]]> A growth agency is a partner whose primary goal is to help your company grow. Seems pretty straightforward, right? Well, there’s a bit more to it than that. Evenbound President and Founder, John Heritage, is here to give us a better definition and discuss how growth agencies differ from traditional marketing agencies.

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]]> Evenbound Buzzsprout-11238511 Fri, 09 Sep 2022 00:00:00 -0400 744 1 29 full false 28: What Is the Ideal Video Length? 28: What Is the Ideal Video Length? It’s no secret that your audience loves video. But how long are they actually willing to watch one? Video producer and editor Kyle Werner joins us to discuss the ideal video length, and how that can vary based on audience and platform.

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]]> It’s no secret that your audience loves video. But how long are they actually willing to watch one? Video producer and editor Kyle Werner joins us to discuss the ideal video length, and how that can vary based on audience and platform.

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]]> Evenbound Buzzsprout-11243994 Thu, 08 Sep 2022 00:00:00 -0400 410 1 28 full false 27: How Should I Report in HubSpot? 27: How Should I Report in HubSpot? One huge benefit of HubSpot is its robust reporting capabilities. But, let’s be honest, those reporting features are no good if you don’t know how to use them. Evenbound’s HubSpot Account Manager, Hunter Burin, is here to guide you through.

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]]> One huge benefit of HubSpot is its robust reporting capabilities. But, let’s be honest, those reporting features are no good if you don’t know how to use them. Evenbound’s HubSpot Account Manager, Hunter Burin, is here to guide you through.

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]]> Evenbound Buzzsprout-11243986 Wed, 07 Sep 2022 00:00:00 -0400 581 1 27 full false 26: Should My Business Be on TikTok? 26: Should My Business Be on TikTok? Today we tackle TikTok. Some love it, some hate it — but does your business need it? Evenbound Senior Account Manager and Social Media Extraordinaire, Kolby Kloosterman, gives you a clear answer to that question in today’s episode.

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]]> Today we tackle TikTok. Some love it, some hate it — but does your business need it? Evenbound Senior Account Manager and Social Media Extraordinaire, Kolby Kloosterman, gives you a clear answer to that question in today’s episode.

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]]> Evenbound Buzzsprout-11243974 Tue, 06 Sep 2022 00:00:00 -0400 472 1 26 full false 25: Should I Work at an Agency or In-House? 25: Should I Work at an Agency or In-House? When it comes to employment, most marketers have two main choices — in-house work or agency work. But how do you know which is best for you? Evenbound's Senior Account Manager, Kolby Kloosterman is here to give some insight that might help you out. 

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]]> When it comes to employment, most marketers have two main choices — in-house work or agency work. But how do you know which is best for you? Evenbound's Senior Account Manager, Kolby Kloosterman is here to give some insight that might help you out. 

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]]> Evenbound Buzzsprout-11210144 Fri, 02 Sep 2022 00:00:00 -0400 713 1 25 full false 24: How Do I Help Sales & Marketing Work Better Together? 24: How Do I Help Sales & Marketing Work Better Together? The more collaborative your sales and marketing teams, the better deals you close, and faster. But how do you get those two very different teams on the same page? John Heritage, Evenbound's president, is here to walk us through it. 

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]]> The more collaborative your sales and marketing teams, the better deals you close, and faster. But how do you get those two very different teams on the same page? John Heritage, Evenbound's president, is here to walk us through it. 

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]]> Evenbound Buzzsprout-11209856 Thu, 01 Sep 2022 00:00:00 -0400 782 1 24 full false 23: What's Included in HubSpot Service Hub? 23: What's Included in HubSpot Service Hub? Whether you're looking at HubSpot Starter or HubSpot Enterprise, you probably want to know what you get when you sign up for HubSpot Service Hub. Evenbound's Hubspot Account Manager, Hunter Burin, is here to tell you exactly what tools and services you get with Service Hub. 

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]]> Whether you're looking at HubSpot Starter or HubSpot Enterprise, you probably want to know what you get when you sign up for HubSpot Service Hub. Evenbound's Hubspot Account Manager, Hunter Burin, is here to tell you exactly what tools and services you get with Service Hub. 

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]]> Evenbound Buzzsprout-11230117 Wed, 31 Aug 2022 00:00:00 -0400 522 1 23 full false 22: Do I Need a Content Calendar for Blogging? 22: Do I Need a Content Calendar for Blogging? A content calendar is something that most agencies and marketing departments use for a range of tasks, from social media to blog, video, and even website content. But do you need one? Evenbound's Director of Content Strategy, Mackenzie Deater, is here to answer that one for us. 

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]]> A content calendar is something that most agencies and marketing departments use for a range of tasks, from social media to blog, video, and even website content. But do you need one? Evenbound's Director of Content Strategy, Mackenzie Deater, is here to answer that one for us. 

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]]> Evenbound Buzzsprout-11224442 Tue, 30 Aug 2022 00:00:00 -0400 507 1 22 full false 21: How Do I Respond to Negative Google Reviews? 21: How Do I Respond to Negative Google Reviews? No one wants a negative review. But, as with most things in life, it's how you respond to it that's what matters most. Evenbound's Director of Client Services, Ben Johnson, is here to help you figure out how to respond to a negative Google review in the best possible way. 

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]]> No one wants a negative review. But, as with most things in life, it's how you respond to it that's what matters most. Evenbound's Director of Client Services, Ben Johnson, is here to help you figure out how to respond to a negative Google review in the best possible way. 

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]]> Evenbound Buzzsprout-11209632 Mon, 29 Aug 2022 00:00:00 -0400 644 1 21 full false 20: Can Agency Work Be 100% Remote? 20: Can Agency Work Be 100% Remote? That's a tough question in today's increasingly hybrid world. Here to tackle it is Evenbound's Senior Account Manager, Kolby Kloosterman. We'll talk about what it means to be 100% remote, and if it's actually possible for a digital marketing agency to achieve. 

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]]> That's a tough question in today's increasingly hybrid world. Here to tackle it is Evenbound's Senior Account Manager, Kolby Kloosterman. We'll talk about what it means to be 100% remote, and if it's actually possible for a digital marketing agency to achieve. 

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]]> Evenbound Buzzsprout-11197254 Fri, 26 Aug 2022 00:00:00 -0400 512 1 20 full false 19: What's the Difference Between an MQL & SQL? 19: What's the Difference Between an MQL & SQL? The marketing to sales handoff is never easy. Getting clear about what's an MQL and what's an SQL can help. John Heritage, Evenbound president and sales-extraordinaire, is here to define each, and help you figure out how to define them internally for your own business, so you can close deals faster than ever.

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]]> The marketing to sales handoff is never easy. Getting clear about what's an MQL and what's an SQL can help. John Heritage, Evenbound president and sales-extraordinaire, is here to define each, and help you figure out how to define them internally for your own business, so you can close deals faster than ever.

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]]> Evenbound Buzzsprout-11187997 Thu, 25 Aug 2022 00:00:00 -0400 591 1 19 full false 18: What's the Deal with HubSpot CMS? 18: What's the Deal with HubSpot CMS? The HubSpot CMS is one of HubSpot's newest and most complex Hub. Most of us still don't understand the full capacity of this robust tool. Luckily, we've got HubSpot expert and Evenbound HubSpot Account Manager, Hunter Burin, on today's episode to help explain it. 

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]]> The HubSpot CMS is one of HubSpot's newest and most complex Hub. Most of us still don't understand the full capacity of this robust tool. Luckily, we've got HubSpot expert and Evenbound HubSpot Account Manager, Hunter Burin, on today's episode to help explain it. 

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]]> Evenbound Buzzsprout-11178939 Wed, 24 Aug 2022 00:00:00 -0400 515 1 18 full false 17: Which Google Ads Bids Strategy is Best? 17: Which Google Ads Bids Strategy is Best? Deciding on a bid strategy can be one of the toughest parts of setting up any paid media campaign. Luckily, we've got paid media expert, Spencer Thomas, in the house to help you out. Evenbound's Director of Paid Media, Spencer will walk you through each option, and help you choose the best strategy according to your goals. 

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]]> Deciding on a bid strategy can be one of the toughest parts of setting up any paid media campaign. Luckily, we've got paid media expert, Spencer Thomas, in the house to help you out. Evenbound's Director of Paid Media, Spencer will walk you through each option, and help you choose the best strategy according to your goals. 

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]]> Evenbound Buzzsprout-11160747 Tue, 23 Aug 2022 00:00:00 -0400 673 1 17 full false 16: How Do Google Algorithm Updates Affect Me? 16: How Do Google Algorithm Updates Affect Me? Google updated — again. What else is new? But do these constant updates actually affect you? And if so, how? Ben Johnson, Evenbound's Director of Client Services, is here to help answer that question. And spoiler: yes, Google algorithm updates affect you!

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]]> Google updated — again. What else is new? But do these constant updates actually affect you? And if so, how? Ben Johnson, Evenbound's Director of Client Services, is here to help answer that question. And spoiler: yes, Google algorithm updates affect you!

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]]> Evenbound Buzzsprout-11160096 Mon, 22 Aug 2022 00:00:00 -0400 611 1 16 full false 15: What is a Typical Day in the Life at a Digital Marketing Agency 15: What is a Typical Day in the Life at a Digital Marketing Agency What do digital marketers do all day? It depends on the day. Evenbound's culture expert, Kolby Kloosterman is here to walk you through a day in the life of a digital marketing agency. From working with clients to managing a crazy inbox, we're pulling back the curtain on agency life.

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]]> What do digital marketers do all day? It depends on the day. Evenbound's culture expert, Kolby Kloosterman is here to walk you through a day in the life of a digital marketing agency. From working with clients to managing a crazy inbox, we're pulling back the curtain on agency life.

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]]> Evenbound Buzzsprout-11128105 Fri, 19 Aug 2022 00:00:00 -0400 597 1 15 full false 14: How Do I Develop a Growth Strategy? 14: How Do I Develop a Growth Strategy? Agency founder and president, John Heritage, is here to help you develop your business's growth strategy. From setting the right goals to developing the right plan to get you there, John and Kolby discuss how businesses can create, and stick to, a successful growth strategy.

Read more on the Evenbound blog: https://evenbound.com/blog/7-steps-to-developing-a-growth-strategy 

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]]> Agency founder and president, John Heritage, is here to help you develop your business's growth strategy. From setting the right goals to developing the right plan to get you there, John and Kolby discuss how businesses can create, and stick to, a successful growth strategy.

Read more on the Evenbound blog: https://evenbound.com/blog/7-steps-to-developing-a-growth-strategy 

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]]> Evenbound Buzzsprout-11154234 Thu, 18 Aug 2022 00:00:00 -0400 497 1 14 full false 13: What's Included in HubSpot Sales Hub? 13: What's Included in HubSpot Sales Hub? Ever wonder what you get when you sign up for HubSpot Sales Hub? Now you don't have to! HubSpot Account Manager (and resident HubSpot expert) Hunter, is here to break down exactly what is included in HubSpot Sales Hub, from starter to enterprise. 

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]]> Ever wonder what you get when you sign up for HubSpot Sales Hub? Now you don't have to! HubSpot Account Manager (and resident HubSpot expert) Hunter, is here to break down exactly what is included in HubSpot Sales Hub, from starter to enterprise. 

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]]> Evenbound Buzzsprout-11128459 Wed, 17 Aug 2022 00:00:00 -0400 560 1 13 full false 12: What Is a Topic Cluster? 12: What Is a Topic Cluster? Content marketing is a constantly evolving field. And one of its more complex components is the topic cluster. Evenbound's content expert, Mackenzie Deater, is here to help us untangle the truth about topic clusters, from what they are to how you can use them in your daily content marketing strategy.  Check out Evenbound's Inbound Marketing page for a great example of a comprehensive topic cluster. 

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]]> Content marketing is a constantly evolving field. And one of its more complex components is the topic cluster. Evenbound's content expert, Mackenzie Deater, is here to help us untangle the truth about topic clusters, from what they are to how you can use them in your daily content marketing strategy.  Check out Evenbound's Inbound Marketing page for a great example of a comprehensive topic cluster. 

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]]> Evenbound Buzzsprout-11116476 Tue, 16 Aug 2022 00:00:00 -0400 461 1 12 full false 11: What is Local SEO? 11: What is Local SEO? SEO expert Ben is back! And today he's helping us learn all about local SEO. Most companies worry about being found online, but have you stopped to consider how your clients and customers can find you in real life? That's what local SEO is all about. 

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]]> SEO expert Ben is back! And today he's helping us learn all about local SEO. Most companies worry about being found online, but have you stopped to consider how your clients and customers can find you in real life? That's what local SEO is all about. 

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]]> Evenbound Buzzsprout-11122825 Mon, 15 Aug 2022 00:00:00 -0400 412 1 11 full false 10: What are the Roles on a Digital Marketing Team? 10: What are the Roles on a Digital Marketing Team? Today we're talking about who works on a digital marketing team! From the account managers who interface with clients to the administrators, creators, and technical experts who get the work done, Evenbound Senior Account Manager Kolby Kloosterman is here to break down each of the essential roles on a digital marketing team. 

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]]> Today we're talking about who works on a digital marketing team! From the account managers who interface with clients to the administrators, creators, and technical experts who get the work done, Evenbound Senior Account Manager Kolby Kloosterman is here to break down each of the essential roles on a digital marketing team. 

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]]> Evenbound Buzzsprout-11063658 Fri, 12 Aug 2022 00:00:00 -0400 386 1 10 full false 9: What is RevOps? 9: What is RevOps? The business world is full of acronyms and jargon. One of today's most popular buzzwords is RevOps. We pulled Evenbound president, John Heritage, in to help us understand this most recent popular term. Let's learn about what RevOps is, what it stands for, and why it might just be what your business has been missing. 

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]]> The business world is full of acronyms and jargon. One of today's most popular buzzwords is RevOps. We pulled Evenbound president, John Heritage, in to help us understand this most recent popular term. Let's learn about what RevOps is, what it stands for, and why it might just be what your business has been missing. 

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]]> Evenbound Buzzsprout-11063973 Thu, 11 Aug 2022 00:00:00 -0400 675 1 9 full false 8: What's Included in HubSpot Marketing Hub? 8: What's Included in HubSpot Marketing Hub? Hunter Burin, our resident HubSpot hero, is back for another episode! This time, we're helping you get a sense of what all is included in the HubSpot Marketing Hub. From specific tools to the different tier levels and what they unlock, we're breaking down exactly what you get when you subscribe to HubSpot's Marketing Hub.

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]]> Hunter Burin, our resident HubSpot hero, is back for another episode! This time, we're helping you get a sense of what all is included in the HubSpot Marketing Hub. From specific tools to the different tier levels and what they unlock, we're breaking down exactly what you get when you subscribe to HubSpot's Marketing Hub.

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]]> Kolby Buzzsprout-11044737 Wed, 10 Aug 2022 00:00:00 -0400 491 1 8 full false 7: Are Paid Search & PPC the Same? 7: Are Paid Search & PPC the Same? Paid advertising is a complex field. Evenbound's Director of Paid Media, Spencer Thomas, is here to help you make sense of it. We'll cover what the terms "paid search" and "PPC" actually mean, we'll dive into more of the specifics of each, and we'll help you get to the bottom of what paid media really is and does for your business. 

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]]> Paid advertising is a complex field. Evenbound's Director of Paid Media, Spencer Thomas, is here to help you make sense of it. We'll cover what the terms "paid search" and "PPC" actually mean, we'll dive into more of the specifics of each, and we'll help you get to the bottom of what paid media really is and does for your business. 

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]]> Kolby Buzzsprout-11038110 Tue, 09 Aug 2022 00:00:00 -0400 411 1 7 full false 6: What's the Difference Between Direct & Organic Traffic? 6: What's the Difference Between Direct & Organic Traffic? Director of Client Services, Ben Johnson, is back on the podcast to answer another one of your burning questions — what's the difference between direct & organic traffic? We'll answer that question, give you definitions of both, and help you filter out some of that pesky direct traffic you're not sure how to categorize. 

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]]> Director of Client Services, Ben Johnson, is back on the podcast to answer another one of your burning questions — what's the difference between direct & organic traffic? We'll answer that question, give you definitions of both, and help you filter out some of that pesky direct traffic you're not sure how to categorize. 

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]]> Kolby Buzzsprout-11038071 Mon, 08 Aug 2022 00:00:00 -0400 548 1 6 full false 5: What Are the Pros & Cons of Working at Digital Marketing Agency? 5: What Are the Pros & Cons of Working at Digital Marketing Agency? Not sure if agency life is right for you? Evenbound Senior Account Manager and culture queen, Kolby Kloosterman, is here to help you out with a handy pros and cons list. We'll talk about everything you need to know about working at a digital marketing agency — the good and the bad. 

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]]> Not sure if agency life is right for you? Evenbound Senior Account Manager and culture queen, Kolby Kloosterman, is here to help you out with a handy pros and cons list. We'll talk about everything you need to know about working at a digital marketing agency — the good and the bad. 

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]]> Kolby Buzzsprout-11044540 Fri, 05 Aug 2022 00:00:00 -0400 448 1 5 full false 4: How Much Should My Business Be Spending on Marketing? 4: How Much Should My Business Be Spending on Marketing? That's the million-dollar question. And we've brought in the big guns to answer it. Evenbound founder and president, John Heritage, is here to help you figure out exactly how much you should be spending on marketing. His answer might just surprise you. 

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]]> That's the million-dollar question. And we've brought in the big guns to answer it. Evenbound founder and president, John Heritage, is here to help you figure out exactly how much you should be spending on marketing. His answer might just surprise you. 

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]]> Kolby Buzzsprout-11038057 Thu, 04 Aug 2022 00:00:00 -0400 545 1 4 full false 3: What is HubSpot & Who is it For? 3: What is HubSpot & Who is it For? Evenbound's HubSpot Account Manager, Hunter Burin, joins us today to talk about all things HubSpot! If you're new to HubSpot, this is the episode for you. We'll cover everything from what HubSpot is, to who it's built for. Are you in that category? Let's find out!

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]]> Evenbound's HubSpot Account Manager, Hunter Burin, joins us today to talk about all things HubSpot! If you're new to HubSpot, this is the episode for you. We'll cover everything from what HubSpot is, to who it's built for. Are you in that category? Let's find out!

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]]> Kolby Buzzsprout-11038045 Wed, 03 Aug 2022 00:00:00 -0400 465 1 3 full false 2: What Is a Buyer Personas? 2: What Is a Buyer Personas? Who are you marketing to? That's a question any great marketer answers before they even think about building out a campaign. Today we're talking with Evenbound's Director of Content Strategy, Mackenzie Deater, about what a buyer persona is, and how you build one out.

If you're ready to get started, check out Evenbound's Step-By-Step Guide to Defining Your Buyer Persona.  

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]]> Who are you marketing to? That's a question any great marketer answers before they even think about building out a campaign. Today we're talking with Evenbound's Director of Content Strategy, Mackenzie Deater, about what a buyer persona is, and how you build one out.

If you're ready to get started, check out Evenbound's Step-By-Step Guide to Defining Your Buyer Persona.  

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]]> Kolby Buzzsprout-11038034 Tue, 02 Aug 2022 00:00:00 -0400 627 1 2 full false 1: What Do I Need To Do To Prepare for GA4? 1: What Do I Need To Do To Prepare for GA4? Welcome to the first-ever Marketing In Minutes podcast episode! Our topic today is GA4 — are you ready? We're connecting with resident SEO expert, Ben Johnson, on what you need to do to prepare for GA4. We'll dive into everything from what it is, to how you get it, to how you make sure yours is set up properly for success. 

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]]> Welcome to the first-ever Marketing In Minutes podcast episode! Our topic today is GA4 — are you ready? We're connecting with resident SEO expert, Ben Johnson, on what you need to do to prepare for GA4. We'll dive into everything from what it is, to how you get it, to how you make sure yours is set up properly for success. 

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]]> Kolby Buzzsprout-10988261 Mon, 01 Aug 2022 00:00:00 -0400 377 1 1 full false