eCommerce Impact Podcast

Everything You Think About Google Ads Is Wrong with Collin Slattery

Mon, 23 Jun 2025 16:00:00 +0100

I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics.

We dig into what actually moves the needle in Google Ads today, including:

Why Google brand is NOT bringing incremental revenue - 90% of the time
How incrementality testing can reveal what’s really driving sales
What most brands get wrong about Google Shopping
Why Performance Max isn’t the growth engine you think it is
How to use scripts to cut ad waste and scale efficiently
Tools like Triple Whale and NorthBeam that give you an edge in attribution

00:00 Welcome to the E-Commerce Impact Podcast

00:24 Introducing Colin Slattery: Google Ads Expert

00:46 Colin's Agency and Client Success

03:11 From Rags to Riches: Colin's Inspiring Journey

04:33 Navigating the Global Financial Crisis

06:30 Early Career and Skill Development

07:46 Launching and Growing the Agency

09:45 Specializing in Google Ads

10:14 Current Trends and Strategies in Google Ads

16:12 Challenges and Insights on P Max

21:35 Dynamic Search Ads and Incrementality Testing

24:40 Trust Issues with Google Data

24:53 Choosing the Right Time for Testing

26:15 Understanding Ngram Analysis

29:21 The Role of Scripts in Google Ads

30:51 Brand Bidding and Holdout Tests

35:04 Navigating Client Challenges

37:13 Attribution and Incrementality Testing

40:26 Optimizing Google Shopping Campaigns

43:21 Importance of Merchant Center Maintenance

47:49 Conclusion and Final Thoughts

Collin doesn’t just talk theory, he brings battle-tested strategies from managing millions in spend across eComm brands.

If you’re an eCommerce founder or growth marketer tired of flying blind with Google Ads, this episode is your wake-up call.

Connect with Collin Slattery: Taikun Digital Website, LinkedIn, X

Strategizing to Conquer Rising Meta Ad Costs with Jessie Healy, Phoenix Ha, and Sarah Levinger

Mon, 05 May 2025 16:00:00 +0100

Dive into strategies on how to navigate the rising costs of Meta advertising. The discussion covers making ad accounts more efficient, utilizing data and tracking, and employing psychological and emotional insights for better creative. Key topics include optimizing campaign structures, understanding attribution models, leveraging first-party data, and crafting diverse and effective ad creatives. Listeners also get practical tips on monitoring key performance metrics and a chance to access valuable freebies to enhance their e-commerce marketing efforts. The episode wraps up with a reminder to subscribe, leave a review, and consider booking a strategy call for personalized guidance.01:17 Strategies to Combat Rising Ad Costs

01:31 Phoenix on Data and Tracking
01:39 Sarah on Psychological Driven Creative
01:46 Jessie on Media Buying Process
02:36 Jessie's Background and Experience
03:23 Key Metrics to Monitor
06:26 Improving Ad Efficiency
10:59 Campaign Structure and Setup
15:47 Phoenix on Attribution Models
16:07 Understanding Attribution
16:57 First Click vs. Last Click Attribution
18:33 Linear Attribution
19:38 Full Impact Attribution
21:28 Lighthouse Optimization Model
23:38 Click vs. View Attribution
25:25 Third Party vs. First Party Data
27:05 Unlocking First Party Data
28:29 The Power of Attribution in Advertising
29:48 Understanding Customer Journeys and Creative Strategies
32:37 The Importance of Identity in Creative Advertising
37:32 Effective Creative Testing and Ad Strategies
44:16 Navigating Health and Wellness Advertising Challenges
47:17 Q&A: Creative Testing and Account Structuring
54:00 Freebies and Final Thoughts

How Dr. Bugs 10x’d Their Business with Flavour Drops, Meta Ads & Killer Retention

Mon, 07 Apr 2025 10:00:00 +0100

Jessie chats with Ruben Posthuma, Head of Sales & Marketing at Dr. Bugs Popcorn, a New Zealand-based brand shaking up the snack aisle with indulgent popcorn made for adults. Ruben shares how the business went from a lifestyle venture to a DTC powerhouse—scaling 10x in revenue—thanks to inventive flavors, smart ad strategies, and clever product development.

We dive into the brand’s monthly flavour drop strategy, UGC playbook, balancing DTC vs. retail, optimizing subscription boxes, and how Dr. Bugs manages to keep CACs low while fuelling consistent growth. This one is packed with gold for food brand operators and marketers alike.

What we cover in this episode:

How Ruben helped grow the brand 10x in 7 years
The strategy behind monthly limited-edition flavour drops
The UGC-first paid ad engine that fuels Meta success
How they manage SKU creep without killing margin
Balancing grocery pricing with DTC offers and bundles
Subscription product design: why less is sometimes more
The difference between creators vs. influencers and how they use each
How content energy > polish for ad performance
Using product innovation to unlock new consumer “wallet buckets”
Ruben’s playbook for launching new products & driving retention
CRO strategies that actually moved the needle
If Ruben had to double revenue in 12 months, here’s exactly what he’d do

Links & Resources:

Email & SMS Automation: How to Drive More Sales and Keep Customers Engaged with Jesse Kay

Tue, 18 Mar 2025 09:00:00 +0000

Want to boost revenue without increasing ad spend? Jesse Kay from VYBER Media breaks down the most effective email and SMS automation strategies for eCommerce brands.

Learn how to:

Keep customers engaged with personalized content
Increase conversions with smart segmentation
Use SMS strategically without annoying your audience
Build automations that generate revenue while you sleep

If you're still sending one-size-fits-all emails, this episode will change the way you think about retention marketing.

Timestamps:
[00:00] Intro to Jesse K and VYBER Media
[03:20] Why segmentation is the key to higher email revenue
[08:15] How to create engaging content beyond product promos
[12:30] The right way to scale email frequency without increasing unsubscribes
[18:45] SMS best practices: When and how to use it effectively
[24:10] The most profitable automation flows every brand should have
[30:00] Loyalty programs and micro-influencers: Unlocking hidden revenue
[36:40] The role of founders in email marketing—should they be the face of the brand?

Resources & Links:
Connect with Jesse Kay: VYBER Media
Email Jesse: jesse@vybermedia.com
Follow Jesse K on social media

Google Ads Success Secrets: What’s Working Now in ads for eCommerce with John Horn

Thu, 16 Jan 2025 06:00:00 +0000

John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down.

Here's what we cover:

Why Performance Max is king - but only with guardrails.
How Standard shopping still has a place.
What Google Demand Gen Campaigns are, and why they are the new frontier.

Plus we discuss how 3rd Party Attribution can sometimes be more of a hindrance than a help.

How to Turn Your Social Fans Into Subscribers and Buyers with Jesse Clemmens

Wed, 20 Nov 2024 16:00:00 +0000

This week we are diving into a cool new tool that allows you to finally get those elusive social followers to take action, join your email or SMS list and start buying from you - all with automated DMs that are totally free of friction (and admin).

Jesse is the New York based co-founder of HiTide, the social SMS & Email list growth platform for Shopify brands. Before HiTide, Jesse scaled teams at two industry transforming martech startups with $800M cumulative exits. Other career highlights include time at Google as part of the early ad exchange team, and Meta where he helped build out Meta's multi $B ad network API business.

Check out GoHiTide.com now or drop the team a note at ask@gohitide.com

How to Finally Understand Where Your Shopify Sales a REALLY Coming From with Phoenix Ha

Wed, 23 Oct 2024 10:00:00 +0100

Understanding the effectiveness of your marketing efforts’ is crucial, but figuring out how feels impossible.

One way to do this is through attribution—the process of figuring out which touchpoints or platforms get credit for driving sales.

Phoenix Ha, long-time Meta media buyer and marketer, now CEO and co-founder of the attribution platform AdBeacon is here to demystify the murky world of attribution for you.

Revealed: The Black Friday Email Strategy That Will 2X Your Revenue

Thu, 17 Oct 2024 02:00:00 +0100

Omer Hazer from Atlas Ventures is here to break down the exact strategy he uses for his clients to successfully double their email revenue.

Omer breaks it down step-by-step so you can cut and paste it directly into your business.

Want the full strategy breakdown?

Email Omer at hello@atlasventures.co or connect through LinkedIn.

3 Actionable Ways You Can Start Using AI In Your Business

Tue, 10 Sep 2024 06:00:00 +0100

Mike Rhodes recently exited his Google Ads Agency and now spends his time playing with AI - he's here to chat you through some super fun and easy ways you can start thinking about using AI, without it feeling overwhelming and scary.

After this chat I have already started doing new things with AI that I never thought possible. Prepare to be inspired!

https://mikerhodes.circle.so/home

SEO Quick-Wins for Shopify Sites To Get Free Traffic

Tue, 06 Aug 2024 06:00:00 +0100

Benjamin Gold is a serial eComm entrepreneur, investor and agency-owner and he is here to tell us why SEO could be the secret to unlocking growth in your eComm at a fraction of the cost of paid ads

He drops some huge nuggets on the call that you can implement right away on your Shopify Store.

- Why SEO is one of the biggest leverage points to bring down cost per acquisition of eCom/Shopify businesses

- Shopify SEO Quick-Wins anyone can apply today to increase their organic traffic and revenue

- How to leverage SEO/keyword data to be more strategic about business/product line expansion and increase your AOV & LTV

- Lessons from generating $29.6M with organic traffic in Shopify sales

-Which three places to include the target keyword and how to include it in your description.

-How to use Chat GPT to help optimise your descriptions.

How to bridge offline and online sales with Kait Stephens

Tue, 23 Jul 2024 05:00:00 +0100

If you sell your products in retail and have been wondering how to connect better with those customers - you are in luck. This week we have Kait Stephens here to talk to us about a new technology that allows you to get those mysteries retail shoppers onto your Klaviyo list, and even better you can also create promos that they can redeem in store, and track - without having to involve and negotiate with retailers.

My Story - How I went from Kiwi Backpacker to 7 Figure Agency Owner

Wed, 10 Jul 2024 04:00:00 +0100

For the first time ever - a solo episode from me - here to tell you my story of how I got here!
From random grad jobs, to lots of travel, and then being forced into entrepreneurship at 7 months pregnant - here is my no-holds-barred story!
Want to connect - find all my socials and my newsletter at www.jessiehealy.com

How To Get Your Products Featured in Christmas Gift Guides

Wed, 26 Jun 2024 06:00:00 +0100

Rosie Davies Smith is back by popular demand to share all the PR secrets on how to get your product into Christmas gift guides this year- Rosie is the founder of PR Dispatch - a PR platform supporting over 350 product-based businesses.

In this episode, we discuss about-

◾️How Christmas Gift Guides can grow your eComm store

◾️How early to plan for Christmas PR

◾️How the press helps skip the research phase for customers

◾️Step-by-step guide to getting featured in a Christmas press - assets, timeline and well-written pitches

◾️How to uncover the right journalists to approach

◾️Is your brand profile right to be featured in the Christmas gift guide

Reach out to Rosie-

Website - https://www.prdispatch.com/

LinkedIn - https://www.linkedin.com/in/rosie-davies-smith-15191826/

Christmas Access information- Sign up before the 4th of July and lock in at last year's price. Pitch to Christmas press in under an hour each week. Their platform gives you access to insights, strategy and contacts to get products into the 2024 gift guides.

Christmas access preview- 4th July, 10am. Join the preview to see how your in house team can maximise Christmas gift guide press opportunities

Join Rosie's workshop-

Unwrap the secret to securing Christmas coverage from a Country Living & House Beautiful editor. Your only chance to hear directly from the editor on how to approach them, what they want to see and how to stand out.

27th June, 1pm - Register here

Ace Financial Planning & Management for your Ecom Brand With Jarrod Souza

Mon, 10 Jun 2024 12:00:00 +0100

Let’s get down and dirty with your numbers - with finance maestro and founder of CFO expertise (Now Rebranded as DTC wealth) Jarrod Souza. Jarrod is here to shed light on how you should handle your finances - especially if you plan on an Exit.

In this episode, we talk about -

How to figure out your CAC goal and lifetime value
At what stage should a brand be more aggressive with acquisition targets
How to forecast cash flow for your business
How to get your per-unit cost down
The biggest mistakes businesses make while dealing with finance?
Ideal profit margin an ecom brand should have
How to avoid inviting bankruptcy

LinkedIn- https://www.linkedin.com/in/jarrodsouza/

The Secret Sauce to Double your CRO With Will Lawrenson

Wed, 29 May 2024 08:00:00 +0100

This week we are joined by Will Lawrenson, CEO of Customer Who Click! Startup marketer turned CRO specialist, Will, shares all the details on how to optimise your business for a better CRO.

In this episode, we talk about-

The UAM method to increase your conversion - Usability, Anxiety & Motivation
How social proof makes your product seem genuine
The biggest misconceptions about CRO
What REALLY motivates a customer to buy your product
Why you need to ask different questions to buyers and non-buyers important to understand their purchasing decisions
A scoring model to determine the priorities for testing
How to determine if conversion rate changes relate to the new test
The best tools to improve your CRO in 2024

Reach Will at :

Website - https://www.customerswhoclick.com/

LinkedIn - https://www.linkedin.com/in/willlaurenson/

Twitter - https://x.com/WillLaurenson

Ecomm Growth Secrets - What Sets Apart a Scalable Ecomm Brand?

Wed, 15 May 2024 06:00:00 +0100

This episode is a recording of a recent workshop we gave - covering the four powerful changes you can make in your eComm marketing strategy to help you turn a corner in your growth.

We delve into what separates e-commerce brands that manage to scale from those that stay stuck and churn their wheels. Hosted by Webtopia Founder/CMO Jessie Healy and insights from Ben Dyer, Head of Growth at Webtopia, we uncover key strategies and shifts crucial for e-commerce growth in 2024.

Key Discussion Points:

1. The Common Sticking Points Holding Brands Back

2. Understanding the Four Key Shifts

3. Workshop Insights and Real-Life Examples

4. Implementing Change in 2024

Tune in to hear what you could be doing differently to gain traction in these more challenging times.

Crack The Code To Getting The Perfect Investor With Andrew Leahy

Tue, 07 May 2024 04:00:00 +0100

This week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand!

In this week’s episode we cover-

What are the elements an ecom brand should establish before seeking an investment?
Why are metrics important for getting an investment for your ecom brand
What makes you the right person to scale a brand
Which route should you choose- investment, bootstrapping or borrowing
How to seek the right investor for your business
What are the types of investors
Who are angel investors
What is a good way to look at valuation for your brand
How to sharpen your brand valuation
How to make an unforgettable pitch
What are the key metrics investors look for before investing in your brand

Find Andrew on LinkedIn: https://www.linkedin.com/in/drewzealand/

How to Make $350k a Month with TikTok Shop - with Jordan West

Tue, 16 Apr 2024 04:00:00 +0100

Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today,

In this episode, we talk about-

How TikTok changes the way we interact with influencers
How to get UGC for your ads via TikTok shop
How the brand Frost Buddy scaled their business with TikTok shop
How to get a hold of creators that crush
Hacks to repurpose UGC for multiple purposes
How to manage a huge number of influencers
What kind of brands do best on TikTok shop
How to SEO your listings on TikTok
What is fulfilled by TikTok and how to set it up
Should you run TikTok ads for your shop?

Twitter- @jordantwestecom

Website- https://upgrowthcommerce.com/

All Things Shopify with Clayton Bates

Tue, 02 Apr 2024 04:00:00 +0100

Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify:

Common mistakes people make with Shopify
Tricks to a more effective Shopify homepage
Which review platforms he love
Tips to improve your performance on Shopify store
What to put on your ‘about you’ page
When should you jump from Shopify to Shopify plus
What are the benefits of Shopify plus
How to approach design for a brand new Shopify store
Importance of UX (user experience) and UI (user interface) design in e-commerce
How to ensure your Shopify store grows with your business
What is the need to update your Shopify website often to convert more
Efficient Apps for e-commerce Shopify stores
Shopify vs non-Shopify themes: How should you approach it

Find Clayton-

Youtube - Clayton Bates Shopify Expert

Website - www.inspiresmallbusiness.com

Email Flow Strategy to Double Your Revenue with Mo Magdy!

Tue, 19 Mar 2024 08:00:00 +0000

Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue.

This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flows

What is an email flow
How to segment your email list better
How to send fewer campaigns and still hit the growth goals
The five main email flows that an e-commerce company should have
Detailed 5 email welcome and post-purchase flow structure
Why is it important to test different offers to figure out which ones convert best.

What Your Customer Wants But Can’t Tell You with Melina Palmer

Tue, 05 Mar 2024 06:00:00 +0000

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to talk about how behavioural economics affect your business and consumer psychology.

Secrets of the brain that are most relevant to e-commerce
How the brain works and how it can be applied to your marketing
Why knowing how to communicate with your customers is a game-changer
User-buyer psychology to get more sales
How can you apply behavioural economics to make your website and ads perform better
Where do you begin to learn about consumer psychology
16 concepts to apply behavioural economics to your eCommerce business
Why is framing your offer is important for marketing
What is priming and why is it important for brand-building
What is the peak-end rule in marketing?
How choice architecture impacts your e-commerce business
Fun idea to tackle your 404 errors page

Find Melina -

Website : thebrainybusiness.com / @thebrainybiz

Try before you buy : Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie

Good to Great: Key shifts to take an eCommerce brand to 8 figures in 2024

Wed, 21 Feb 2024 08:00:00 +0000

Something a little different this week - a fireside chat between Webtopia’s CMO/Founder - Jessie Healy, our CEO Tristram Dyer and our Head of Growth - Ben Dyer about the 4 key marketing shifts to become a $10M eCommerce brand.

We are lucky to have a view ‘under the hood’ of 30 fast-growing eComm brands - we have noticed some key shifts that brands need to make to their marketing to make break the $10M ceiling.

Listen up as we cover:

Why your brand hasn't yet broken this ceiling
Common traits we see in high-growth, scalable eComm brands
4 shifts you can make to set yourself up for growth in 2024

Organic Social ROI - How to Win at Social by Measuring What Matters

Thu, 08 Feb 2024 06:00:00 +0000

This week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real business examples). How organic social media ROI is not a myth, but you have to change your approach to get results.

This is what we cover:

How to measure ROI of your organic social - without the manual labour
Why addressing a specific passionate crowd of people bring you the most conversions
Why is tooling so important to take away from all the manual work
What are the best social channels and formats best for an e-commerce business
Winning strategies to use on Pinterest for eComm
How to fill your content calendar
Which social channels should new brands focus on

Find Emeric on LinkedIn- https://www.linkedin.com/in/ernoult/

Revolutionizing Retention: Decoding the Customer Lifecycle with Alex Greifeld

Wed, 17 Jan 2024 05:00:00 +0000

With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing.

In this episode, we dive deep on topics of-

Key phases to customer life cycle: prospect phase, nurture phase and loyalty phase
Why your strategy should be different for loyal customers vs new customers
Strategies to convert a one time customer into a loyal customer
How 50% of the loyalty is built before first-time purchase via brand marketing
How promoting best sellers on your most expensive channels lift your conversation rate
The 30 first golden days of communication: Period to retain more customers
What mistakes brands make which don’t help customer retention
What metrics to use for brands to check their retention strategies
Strategies for direct mail for ecomm brands
Mistakes commonly made during loyalty programs
How to strategically approach your retention in 2024

Find Alex Greifeld on -

https://nobestpractices.co/

https://twitter.com/heyitsalexP

http://nobestpractices.co/newsletter/

How To Sell Hamburgers for $214 with Pricing Psychology Expert Melina Palmer

Thu, 28 Dec 2023 08:00:00 +0000

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to blow our minds with insight into the way we price products. Her new book - The Truth About Pricing is out next month and explains the neuroscience of consumer behavior and how we can use it to improve pricing, increase sales and create better “brain-friendly” messaging about our prices.

How traditional pricing advice ignores psychology and creates overwhelm
Why most buyers don't actually make decisions based on price
How the brain makes decisions, and why is this important when it comes to pricing
The difference between a value business and a quality business and why it is important to decide which one you are.
How status quo bias and loss aversion affect business owners when they are making decisions around pricing
How brand owners fall into a trap of me-too pricing and how you can avoid it
Choice architecture and some of the practical ways that this can be applied to pricing for ecommerce product brands
What are ‘nudges’ and why they are important
What is the best number to end your prices with?

To hear more from Melina follow her at @thebrainybiz pretty much everywhere (also “Melina Palmer” and “The Brainy Business” on LinkedIn). Follow #TruthAboutPricing to connect and see insights from others. Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie

Ads Unleashed: Barry Hott's Recipe for Creative that Stops People in Their Tracks

Tue, 12 Dec 2023 03:00:00 +0000

With more than half a BILLION in ad spend under his belt - Barry Hott knows a thing or two about making ads that convert. In this episode he dishes the dirt on both his unique approach to Ugly Ads and how he structures ad accounts to give the algorithm the best data to find winners.

How Barry uses ChatGPT to help him research ad ideas
How to figure out what your audience wants - by immersing yourself in their whole world.
The pros and cons of Foreplay.app and how Barry thinks about it differently.
How to make your ads fit in to the feed so they don’t get skipped
Authenticity and why you can’t fake it
How to choose the right products to focus on for ads.
Is dynamic creative testing right for you?
The three two two method for Dynamic Creative Testing
Best apps for working in the biz - Capcut, Descript, foreplay etc

The Marketing Framework behind a $150M Agency - Hawke Media CEO Eric Huberman

Fri, 24 Nov 2023 06:00:00 +0000

This week I sat down with one of the sharpest minds in marketing - Hawk Media CEO Eric Huberman, Hawke Media is now valued at over $150 million, and one of the fastest growing marketing agencies in the United States.

The three most important principles of marketing : Awareness, Nurture and Trust
The two main reasons a business will fail
The most important elements of trust-building in marketing and how you can achieve them.
Why you should never build a business targeting a customer with no money!
Building a business for enterprise value vs sustainable business: what should you aim for
How to know if you have a product - market fit

Find Erik on LinkedIn : https://www.linkedin.com/in/erikhuberman/

Master The Art of Selling on Amazon with Hamish Conway

Tue, 14 Nov 2023 03:00:00 +0000

In this podcast episode, we cover topics on-

At what stage should you start selling their product on Amazon
What categories of products are best on Amazon
Why are the the first 18 months crucial
Launching your product on Amazon
The three C’s of Amazon marketplace: Competition, commercials and competition
What is an “A plus content” on Amazon
What are the biggest challenges DTC brands face
Best practices: Amazon Paid advertising
What are the pricing strategies to consider before selling on Amazon vs your website
Big changes afoot on the platform

Find Hamish on LinkedIn: https://www.linkedin.com/in/hamishconway/

The Email Playbook for Black Friday and Peak Season

Tue, 31 Oct 2023 07:00:00 +0000

This week, I sat down with Webtopia’s very own email marketing lead Mo Magdy to chat - Mo breaks down the exact playbook we are running for our 7 and 8 figure clients so you can steal our secrets.

In this episode you will learn:

The optimum to start sending out Black Friday emails
How to segment your email list for peak season success
How to approach strategy for different segments of your email list
How to attain more deliverability during the Black Friday period
How to execute early access to your Black Friday deals
How your flows should change during Black Friday
Our optimum sending schedule for Black Friday weekend.
How to tackle Cyber Monday

Finally Get Friendly With Your Ecomm Data - Courtney Lindau Lee

Wed, 18 Oct 2023 03:00:00 +0100

If you have been avoiding the data in your eComm business - then this is the episode for you. Courtney Lindau Lee is here to make it easy for you to get comfortable with your eComm data - and learn how to gain insights that could uncover hidden profit and allow you to grow faster.

We cover:

The best tools to track your data
How to avoid the mistakes people make with data in their business
Some GA4 Tips and Tricks
What are the difference between universal analytics and google analytics 4
Attribution - when and how to dive into this minefield
Looker Studio vs google analytics - Which is the right one for your business

Find Courtney on LinkedIn- Courtney Lindau Lee - https://www.linkedin.com/in/courtneylindau/

Unlocking the eCommerce Treasure Trove: AI, Conversion, and Customer Psychology with Eric Melchor

Tue, 26 Sep 2023 10:00:00 +0100

This week, join us as we take a deep dive into:

How to maximize average order values
The biggest conversion rate optimization mistakes - and how to avoid them
How you can review and edit AI-generated content via Optimonk
How user-centric feature development can help identify features that resonate with your users
Tackling CRO and Facebook ads challenges
Understanding the difference between zero party and first party data
Effective ecommerce strategies - email marketing, product videos, and live demonstrations

Hungry for more ecomm insights? Check out Optimonk’s incredible resource library at https://www.optimonk.com/templates/use-cases

Follow Eric on LinkedIn- https://www.linkedin.com/in/ericmelchor/

Geek Out With Us: What's working now on Meta and Google Ads

Mon, 18 Sep 2023 05:00:00 +0100

This weeks episode is a special one!

I sat down with the senior media-buyers from Webtopia - to find out what is working now in the ad accounts - stay tuned to find out more on:

Success we are seeing with Web+Shops Campaigns on Meta
Demystefying Cost Cap campaigns
A Tactic for using Bid Caps to speed up ad delivery during a short campaigns
A strategy for capturing high-quality email audiences - that convert at up to 10%
How we are testing creative now
A tip for maximising conversions as the season changes

On the pod was:
Charlotte Sargeant - Head of Paid Social Strategy
Ben Dyer - Head of Growth
Seif Quattan - Senior Paid Social Strategist -Meta
Arun Easwaran - Senior Paid Social Strategist -Google

How Mr Beast’s Feastables is revolutionizing Customer Experience with Jess Cervellon

Tue, 12 Sep 2023 06:00:00 +0100

This week I sat down with the hilarious and whip-smart Jess Cervellon from Feastables, to chat about all things customer experience. In this jam-packed episode you’ll learn:

How to make each customer feel like a VIP customer

What stage should brands focus on customer experience

Why you need to make a detailed map of post and pre purchase customer behavior

The importance of a product feedback loop

What metrics your CX team should be tracking

What are the best tools for CX

In house or Outsourced CX team - what is better for your brand

How to use feedback and product review to understand what your customer

Reach Jess at - Jess Cervellon on LinkedIn
Website - https://jesscervellon.com/

How 22 year old Olivier Momma scaled his Ecomm to $35 M in revenue in just 6 years

Thu, 24 Aug 2023 06:00:00 +0100

Show Notes-

Insider secrets to a massive Kickstarter campaign

Pre-campaign preparation and lead generation for Kickstarter

Ekster’s journey: From initial campaign to phenomenal growth

Building a strong team and performance marketing strategies

Mastering the art of advertising and scaling

A peek behind the curtain of an 8-figure creative process

Nailing short form viral video as a product brand

Becoming a B Corp: Sustainability and Growth

How to navigate setbacks

Olivier's Socials
Instagram - @oliviermomma / @eksterwallets

Kurt Elster spills everything you need to know about the 2023 Shopify Editions Updates

Tue, 08 Aug 2023 07:00:00 +0100

This week I sat down with Kurt Elster - the internet’s resident expert on all things Shopify.

If you are wondering why to pay attention to in this latest update, and how it is all going to work - then listen up, we dive into:

The most notable of the 100+ Shopify Updates
Shopify’s AI assistant- sidekick and how it will actually help you.
Shopify’s AI powered tool - Shopify Magic
Shopify bundles native tool
Native Subscriptions add-on - and how it compares to apps you might be using
One page Checkout and its potential massive impact on your conversion rate.
Checkout extensions and what this means for you!
What can you expect from Shopify in future

Kurt's Twitter- @kurtinc
Jessie's Twitter- @Jessie_Webtopia

Winning with creative - training episode on to create ads that actually convert!

Wed, 19 Jul 2023 11:00:00 +0100

Host Jessie is here to spill the beans and empower you with insider knowledge that'll revolutionise your ad game! In this special episode Jessie shares a training on her agency’s framework to create winning ads and embrace the power of psychology!

Tune in to find out

* How emotion and storytelling can be the powerhouse behind your ad success

* Stand Out, Be Bold: Embrace Uniqueness: how to stand out from your competitors and create ads that break the mould and mesmerise your audience!

* How to evaluate data and harness customer and review research

* Reel Them In: The Power of Hooks in Ads! Craft irresistible hooks and keep them captivated throughout!

Your ads are about to level up with these game-changing strategies!

How Good Buy Gear drove 190% year over year growth with content and social media marketing

Tue, 04 Jul 2023 12:00:00 +0100

Ready to take your brand to new heights? This week we are joined by fast-growing recycled baby-gear Good Buy Gear's Brand Communications Lead, Maddy McLean. In this episode we dive into valuable insights and practical tips to help you master key aspects of brand growth.

*Mastering the Posting Cadence: Discover the art of thoughtful posting that keeps your audience engaged and craving more. We'll share expert techniques to strike the perfect balance between frequency and quality, ensuring your brand stays top-of-mind without overwhelming your followers.

*Influencer Marketing Unleashed: Learn how Good Buy Gear harnesses the reach and influence of social media stars to drive your brand's growth.

*Positioning for the Pinnacle: We'll explore the importance of crafting a unique brand identity that captures hearts and minds. Rise above the competition and secure your spot at the top!

*Landing an Investment for Your Brand: Maddy shares invaluable tips and tricks to attract investors and secure the funds you need for growth.

Growing Your Customer Base from TikTok: Explore the untapped potential of TikTok and learn how brand X is harnessing this channel to great success.

The Importance of Testing Content on Social Media: Discover why testing content is a game-changer for your brand's social media success.

The Power of Authenticity in Driving Traffic: Learn how being honest in your blogs can drive more traffic to your brand. The benefits of honesty in building a loyal following.
Don't miss out on these valuable insights and actionable tips! Download this episode now and accelerate your brand's journey to success.

What is Live Shopping and Could it be Right for Your Ecomm Store?

Fri, 30 Jun 2023 03:00:00 +0100

In this special mini podcast episode, we interview Elena Miller , a live shopping host for an established German eComm brand, to hear all about the concept of live shopping and its integration into the e-commerce landscape. Live shopping emerged as a billion-dollar market during the COVID-19 pandemic and continues to grow in popularity. Elena shares how customers can watch product presentations and demonstrations in real-time. Engaging with hosts through chat and Q&A features enhances the unique shopping experience. Learn how you can incorporating gaming elements like discounts and interactive challenges, engagement levels are further elevated. If you have been curious about this technology then listen in!

The powerful landing page optimisation process that doubled conversion rates for a beauty brand

Tue, 20 Jun 2023 08:00:00 +0100

Our guest this week Kanika Misra of Boston-based CRO agency Bedabedagrowth blew my socks off! In this episode she breaks down, step by step CRO process her agency has developed - sharing the incredible story of DOUBLING the conversion rate of a beauty brand.

Stay tuned to hear how this holistic approach could completely change the game for your eComm business, and get a full breakdown of the psychological hacks and data-focussed approach that has driven $11.9M in incremental revenue for the agency's clients.

Step one: DATA & EVALUATION. Kanika talks us through how they use data to evaluate the best paths forward.

Step Two: Psychological copy and creative. Find out how using impactful language to leverage the reader's emotions and motivations at the right time is the key to action.

Step three: INTUITIVE USER FLOW. -Kanika breaks down how to Analyze your product to understand the types of decision a user needs to make. Then limit the number of user decisions and identify what information is most vital.

Contact Details-
Email- kanika@bedabedagrowth.com
Twitter- @Kanika_misra

Bootstrapped to a successful exit with the power of Email Marketing

Tue, 06 Jun 2023 04:00:00 +0100

This week we have EComm brand founder Israa Alrawi here to tell the amazing story of how she took a bootstrapped drop-shipping brand from scale to exit within 3 years, by focussing relentlessly on her email marketing.

Hear how she prioritised community and deliverability to make sure her emails reached and resonated with her audience, and how investing in her email list as an asset made for an easy sale when she needed to pivot her business due to a difficult pregnancy.

In this podcast we cover-

Why market research is so important to create a good brand
How to understand margins to make sure your store stays profitable
Why is copy writing so important for ads
Importance of having a face for your business
Why is the technical part of email deliverability important - SPF, DMARC and DKIM
How to build a community around your brand
Why look at your business data regularly

Crack the Code to organic Social Media Success with Chelsea Berman

Tue, 16 May 2023 10:00:00 +0100

Show notes:

How to build a systematic organic social media strategy
Why and how you need to understand what your customer actually needs
Why engagement outreach and conversation could be the missing piece in your strategy.
How to decide on a content strategy - connection and converting content
Why it helps to have a face for your brand
Which channels to focus on while scaling up your business
What kind of videos should a business post - TikTok vs Instagram
How to use influencers and use their content in your own brand
What should be the frequency of posts for your social media channels
How to avoid burnout while creating constant content

How to Supercharge your Ad Creative by working with UGC creators instead of influencers.

Tue, 02 May 2023 05:00:00 +0100

This week I sat down with Lauren Schwartz, an agency-owner from California who has carved out a niche in creating profitable ads by working with a hand-picked pool of over 30 UGC creators. She breaks down exactly how she finds creators, as well as the process of turning their content into high-converting ads.
If you have been wondering how to approach this rapidly evolving space then this is the episode for you.
Lauren's website: https://theloft325.com/

Why Your Product Page Sucks - and What To Do About it With Yuxin Zhu

Tue, 18 Apr 2023 08:00:00 +0100

This week I sat down with the founder of Replo - fast becoming the most popular landing page builder for Shopify. Landing pages have become the latest battle ground for squeezing better conversion rates out of your hard-won traffic, and if you are still sending all your traffic to the homepage or product page, you could be missing out on big improvements in performance! In this episode we talk about:

The trend towards landing pages vs sending customers directly to product page
The power of persona-based landing pages for different target audiences
Secret recipe for great landing pages
How to use Influencers to build brand trust
How to sell without making customers feel like they are being sold
How to build trust on your landing page

How Tru Earth scaled to 8 figures in less than a year through the power of video ads with Ryan McKenzie Show notes

Wed, 12 Apr 2023 16:00:00 +0100

In this episode, we cover-

When to invest in highly produced ads vs DIY ads
How to decide when to go in-house or ad agency
How to deal with competitors and others copying your ideas
How to create a community of raving fans.
Getting investment - how to find the right investor for a mission-driven brand
What's coming up on the marketing landscape

Demystifying Affiliate & Influencer Marketing with Arlen Robinson.

Tue, 28 Mar 2023 08:00:00 +0100

If you have ever wondered how to get started with Affiliates and Influencer marketing but didn't know where to start - then this episode is for you. I sat down with Arlen Robinson the founder of OSI Affiliate Software who has been in the biz for over 20 years - he's definitely the OG of Affiliate marketing.

We cover:

*What is the difference between an affiliate and an influencer

*The best types of affiliates and influencers to work with and exactly where to find them

*How and why you need a customer referral programme

Links Mentioned: ArlenRobinson.com https://www.osiaffiliate.com/

How to Use PR to Increase Product Sales In a Downturn

Tue, 28 Mar 2023 01:00:00 +0100

In this episode we cover-

How to approach journalists so the actually pay attention
Simple tactics for ensuring your get coverage in the press
How to find out which journalists to contact
How to go about getting press in new countries and markets
The ways in which PR can interact and augment digital advertising
The importance of roundup articles
How Chat GPT will impact PR and news

Rosie Davies-Smith is the founder of PR Dispatch - the UK's first affordable PR platform supporting over 350 product-based businesses monthly to confidently pitch to the press in just 60 minutes each week. Thousands of pieces of press coverage have been generated through PR Dispatch, allowing those brands to build awareness and credibility at a fraction of the cost of working with a PR agency. In 2019 Rosie was named the UK's top PR advisor by Enterprise Nation.

Why Customer Value Optimisation is more powerful than Conversion Rate Optimisation and how to implement it with Valentin Radu.

Tue, 21 Mar 2023 03:00:00 +0000

*How to use the Net Promotor Score framework to increase customer lifetime value, improve your marketing and your product.

*What your ideal customers AKA 'soulmates' and detractors can teach you about your marketing and why you need to study both closely

*How cognitive biases like 'loss aversion' can improve your marketing performance

*The 'job to be done' framework and why it's more powerful than traditional customer personas

Links Mentioned.

https://academy.omniconvert.com/pages/valentin-radu

How Customer Quizzes Could Improve your Conversion Rates by 35%

Tue, 14 Mar 2023 01:00:00 +0000

If you have been wondering whether quizzes could be right for your eComm brand - then listen in to this episode with PreHook Founder Gen Furukawa.

With customer cookie data disappearing fast and getting worse, finding innovative ways to get customers to give you their data is more important than ever. We dive into:

*The difference between first and zero party data

*The best tactics for getting customers to complete your quiz

*Exactly how you can then use the data to improve store performance

*Why less is more when it comes to the number of questions

*The easiest way to get started with quizzes - no coding required.

Links Mentioned: .https://prehook.com/

gen@prehook.com

@genfurukawa

Why customer research beats best practice CRO tactics

Tue, 24 Jan 2023 05:00:00 +0000

Today's episode was a real eye-opener!

This week I chatted with Oliver Palmer - Oliver has over 10 years of experience in eCommerce. He is an advisor and consultant for eCommerce leaders seeking to accelerate growth with better customer research.

Now if any of you know me, you'll know I love to give a good list of tactics to implement to make a site perform better.

But today - I got seriously challenged on that by Oliver - who made me realise that 'best practice' can only go so far. What's really needed is research - to really understand who your customer is, why they are on your site and what they REALLY want.

We dive deep into the ways you do this - with lots of examples of how you can do this 'at home' on your eComm site.

Check out Oliver's socials here:
Website - https://www.oliverpalmer.com/about/
Twitter - https://twitter.com/ollee

What's working now in Facebook/Meta Ads with Jon Loomer

Mon, 16 Jan 2023 03:00:00 +0000

This week I sat down with the absolute OG of Facebook (Meta) Ads Jon Loomer!

Jon has been the original fountain of knowledge for the Media buying community since the very early days of Facebook ads - he has published over 1000 blog posts helping marketers to navigate the fast-changing world of ads, and run a community of advanced Facebook marketers who he supports in getting the best from the platform.

We talked about some of the exciting changes on the platform:

- 28 day click attribution

- Value-based delivery

- Advantage Plus and how it's working

- Using landing pages for more accurate tracking

- The inherent biases of the algorithm

- How the media buying landscaping is changing and the drawbacks of automation

- Why talking to people at every stage of the funnel is STILL important

- Jon Loomer's experience with TikTok so far - and why he is bullish about the platform

Find Jon Loomer at www.jonloomer.com

Or on TikTok at https://www.tiktok.com/@jonloomer

How To Double your organic traffic with SEO

Tue, 06 Dec 2022 07:00:00 +0000

This week I sat down with Sam from Blink SEO - Sam has been in the eCommerce world for 20 years and his agency Blink specialises in SEO for eCommerce and Shopify . Their system typically increases organic site revenue for brands by 100% in a year - and in many cases has even doubled total revenue for brands.

Throw out all your assumptions about SEO being really hard, really slow and difficult to get results from - I was amazed to discover, with the right tweaks you can unlock massive growth in organic revenue.

- Why SEO could be the secret to unlocking growth in your eComm at a fraction of the cost of paid ads

- How you are probably confusing Google and a simple way to fix it

- Why category pages are the first place to start with SEO - and drive 60% of revenue.

- How to get links that increase your ranking

Links:

https://www.linkedin.com/in/sam-wright-17b6ab6/

www.blinkseo.co.uk

How to Leverage Customer Relationships For Sustainable Growth

Wed, 30 Nov 2022 05:00:00 +0000

This week I sat down with Lauren Gregor, founder, and CEO of Rent-A-Romper, the LA-based kid's clothing rental brand - taking the hassle and wastage out of the children's apparel market and growing at an impressive rate!

Chatting with Lauren was super inspiring - she's a true mission-driven entrepreneur, who has built a brand with a passionate community from the ground up.

Listen in for some amazing insights you can apply to your sustainable eCommerce business.

- Why opening your calendar to talk to your customers could bring you insights and loyalty that have a huge positive impact on your marketing

- How to structure your membership for stickiness and retention

- Why slower acquisition strategies can lead to better retention rates

- How to build long-term relationships with influencers for better results.

- The importance of celebrating how far you have come

Check out Lauren's website and Instagram here:

https://rentaromper.com/

www.instagram.com/rentaromper

For full episode transcript and more information on the podcast go to www.ecommerceimpactpodcast.com

Diary of an Early stage Food Startup

Wed, 16 Nov 2022 23:00:00 +0000

This episode is a little different - I wanted to shine a light on entrepreneurship in it's early stages - to provide some inspiration for others that are still in the thick of it. Hassan Muzaffar launched his low-sugar, high-protein cereal brand Yummos just a few short months ago - but already he has attracted an enviable team, some great investors and has created a brand that is gaining lots of attention.

Listen in to hear:
- Why Hassan focussed on building a strong in-house marketing team BEFORE hiring any agencies
- Why his approach to brand has been central to success
- The importance of a clear vision from the start
- Hassan's approach to product development
- How Hassan went about getting investment in the early stages
- Why 'building in public' can attract investors

Follow Hassan's journey on Linkedin: https://www.linkedin.com/in/hassan-muzaffar-289b7a24/

Try his product at www.eatyummos.com

Find the brand on instagram: https://www.instagram.com/eatyummos/

7 ways to shake up your video ad and creative strategy to win at eCommerce

Thu, 27 Oct 2022 00:00:00 +0100

This week I have a real treat for those who love creative strategy. I have my friend Matt Johnson on the podcast.

Matt is a fellow agency owner, who previously worked for 15 years as a viral video pioneer, building programs at New York Magazine, Business Insider, NowThis, and Men’s Health. Matt left New York City to join the ranks of entrepreneurs. Matt recently spoke at Social Media Marketing World on the main stage.

He’s the founder and creative director of Guide Social, a video ad creative agency that’s served hundreds of clients across the world including 17 businesses that were on Shark Tank (AKA Dragon's Den in the US). He’s also the founder of Ignite - a coaching program to help entrepreneurs grow their business with content.

Matt and I have run in the same circles for a number of years and so this was a really relaxed chat about what Matt is seeing in the performance creative space - as well as some really interesting musings about a completely different way to approach eCommerce Marketing.

Stay tuned as we cover:

Why Matt is excited about TikTok as an ad platform and the specific format that is working for accounts he manages right now
Exactly how Matt uses storytelling in performance creative to get better results
The power of scripting your ads so they hit the right emotional triggers in your target audience
Why Matt thinks video as a medium will be the driving force behind most marketing in the near future, and how brands can get behind this trend to win during challenging times.
How brands can tap into the 'TikTok as a search engine' trend without much time investment
Why eCommerce brands are guilty of focussing too much on features
What the eCommerce industry can learn from high-ticket info-product marketing, Kickstarters, and infomercials

Follow Matt on his socials:

Matt's Website: https://www.mattjohnstononline.com/home

Matt's ads: https://www.guidesocialglobal.com/our-work

Matt's TikTok: https://www.tiktok.com/@bymattj

How To Bootstrap Your Fashion brand to £100k a month using TikTok and Instagram

Wed, 19 Oct 2022 01:00:00 +0100

Hear how Kyle Stanger created his fashion awareness brand Boys Get Sad Too and grew it to £100k months without a plan, any financial backing and having dropped out of school, all before he turned 25. His huge success can be put down to his pure passion for his cause, a laser-like focus on his community of customers and a natural ability with social media coupled with limitless energy and focus. (edited)

In this heart-warming episode we cover:

- How following Gary Vaynerchuck's $1.80 instagram strategy helped Kyle grow his instagram to 60k followers

- Why having a mission you truly believe in is the most powerful motivator

- What's working now in paid and organic social advertising and creative

- Why leaning into your founder story is a winning strategy in 2022

- Kyle's advice for staying on top of your mental health when starting and running a business

Follow Kyle's journey on
- Instagram @boysgetsadtoostudio
- Website www.boysgetsadtoo.com
- TikTok @boysgetsadtoo

The Surprising Truth About Getting PR For Your eComm Brand

Tue, 27 Sep 2022 08:00:00 +0100

This week’s eCommerce Impact Podcast episode should motivate you to give PR the attention it deserves.

I chatted with Nora Wolf, owner of boutique New York Based public relations shop Wolf PR.

Nora has worked with global brands like Herman Miller, Kikkerland, Resident and ZigZagZurich on their strategies to be featured in publications like Esquire, Apartment Therapy, Cool Hunting Buzzfeed, Dwell, Wired and more.

Listen for:

Why PR is an essential part of your eCommerce marketing mix - but how it should never be your only tool
Why you need to put yourself in the journalist's shoes to ensure your pitch gets attention and coverage
How your sustainability or diversity efforts can increase your chance of coverage
Why you MUST read the publications in your industry and set up alerts for the coverage your competitors are getting
How to plan ahead to get coverage for the peak gifting season
How influencer marketing has become part of the PR process, and why you should pay for the content this brings.

Finance or Investment - How to Fund the Growth of Your Ecomm brand

Wed, 07 Sep 2022 22:00:00 +0100

This week I sat down with Stephen Duke from Wayflyer - a financing platform for eCommerce. I for one have to admit to not knowing a lot about the financing of eComm brands - so it was fascinating to hear all the different options that an eComm brand has - and how using revenue-based finance can be one potentially low-risk option once your brand has hit a good level of growth.

In this episode we discuss:

The 7 types of financing options and the pros and cons of each
How exactly revenue-based finance works
What attributes a finance platform will be looking for in your eComm business and what KPIs you should be aiming for
What rates of borrowing you can expect

Strategies to Implement Now To Ensure A Successful Q4 / Black Friday / Peak Season in Ecomm

Fri, 02 Sep 2022 00:00:00 +0100

We can't promise it will be easy - but brands that act now will have a bigger chance of winning at their Black Friday/ Q4 / Peak Season Strategy.

In this special episode of the podcast, Jessie sit's down with her senior Strategy Team - Pedro Cordero Head of Google Strategy and Charlotte Sargeant, Head of Paid Social - to discuss:
- What worked for eComm brands last year and what we think will work this year
- Why brands that plan their offers and start nurturing audiences early will get the best results

Practical tactics that get results like:
- An increase in purchases by 396.39% with a tracked ROAS of 4.54x for a jewellery brand.
- Increasing revenue from $63k in the previous quarter to $3.3 Million for a kitchenware brand
- a 4700% increase in transactions
- without a sale or offer!

Plus, find out the clever tactic that our sustainable fashion brand client used to increase CTR by 50% while still increasing ROAS by 22% - without discounting.

How to Use Consumer Psychology & Research to Get Better Return on Ad Spend

Sun, 21 Aug 2022 22:00:00 +0100

This week Jessie sits down with Sarah Levinger who is a highly celebrated Creative Strategist, Consumer Behavior Analyst who helps DTC brands increase their ROI with psychology-based creative.

In this episode you will find out:

*Why traditional UGC advertising is not performing as well as it did last quarater
*How tapping into your customer's emotion, psychology and demographics can improve how well your ad performs.
*How the loss of targeting makes psychology and emotion much more important than it was before.
*Sarah's process for mining comments and reviews to find advertising angles
*How a person's childhood and underlying human needs can impact their response to advertising angles.
*What can be learned from interviewing customers and how this can play into your creative strategy.
*How Sarah works with and briefs creators to get this new type of advertising creative to work.

Creators mentioned in the podcast: @LaurenLabeled @BrensCreatives

You can find Sarah at https://www.hgperformancecreative.com/

Find more info and a transcript on www.ecommerceimpactpodcast.com

What's Working Now On Facebook & Instagram Ads - with eCommerce Influence Podcast

Sun, 31 Jul 2022 23:00:00 +0100

This week I am featuring an episode of another AMAZING podcast I was recently a guest on. The eCommerce Influence Podcast with Lily Ackerly from Brand Growth Experts.
In the episode I share the nuances of the "new" Facebook platform and some paid social wins.
If you are struggling with your ad performance right now or if you are trying to learn more about how the platform works you will learn a lot.

What You'll Learn From This Episode
*Big ideas for acquisition and retention marketing right now
*If Facebook is still a viable growth channel for brands with smaller marketing budges
*What a successful marketing mix might look like for early stage 6 figure eComm brands
*Analytics and how to track your KPIs when data is skewed
*Sustainability and the future of ethical eCommerce

Resources @brandgrowthX on Twitter
www.brandgrowthexperts.com

Our website www.ecommerceinfluencepodcast.com

How Candy Kittens disrupted a category to become the fastest-growing confectionary brand in the UK

Wed, 27 Jul 2022 06:00:00 +0100

This week i am beyond excited to have Ed Williams on the show to talk about how the brand he co-founded - Candy Kittens has disruped an entire product category to become the fastest-growing confectionary brand in the UK

Ed has been named in the Forbes 30 under 30 list for retail and e-commerce and has so much to share today. A few highlights

How 20,000 t-shirts sold in a day via twitter funded their growth
How they used pop-up shops and offline activations to grow online traffic
How they created buzz and hype around the brand for two years before they had any real product.
Why brand should be core to everything you do
How they launched in high-end retail to elevate the position the brand
How online chatbots can work even for low aov food brands!
How spending too much on lawyers at the start nearly killed them.
How having an advisor kept them accountable

How becoming a b.Corp forced them to become a better business.
Full show-notes at www.ecommerceinfluencepodcast.com. Try Ed's vegan sweets from www.candykittens.com

Bird & Blend Tea - from broke Ski Instructor to 18-million dollar tea entrepreneur

Mon, 18 Jul 2022 07:00:00 +0100

This week I sit down with Krisi Smith - who brought innovative tea blending from the US back to the UK at age just 23, making it the product category fun and accessible. She tells the amazing story of going from Ski Instructor with a mad idea to multi-million dollar founder who puts people first.
Tune in to hear how Krisi shunned grad scheme and corporate life to set up the business at age 23 - how she completely bootstrapped it from the start with just $5000 in savings. Find out how, even though they started as an online business, having a brick and mortar store in the early years helped the brand and gave them the immediate feedback they needed to develop the product. Hear about Krisi's approach to developing winning products. Find out how they picked the store locations and how the growth of the stores and the online business went hand in hand. How growing their email list in-store was key to creating huge buzz around product launches. Learn how Krisi's strategy to not go into wholesale and supermarkets payed off. Find out why Krisi and her co-founders original values and mission have stayed core to what they do right to this day. How surrounding herself with passionate advisors key.
See full show notes on www.ecommerceimpact.com.
Visit the Bird & Blend website and try their teas at www.birdandblendtea.com

How Mamamade scaled from 30 meals to 12,000 meals a week in under 3 years

Sun, 17 Jul 2022 09:00:00 +0100

This week Jessie sits down to chat with Sophie Baron from Mamamadefood.com about how she raised £800k on Seedrs and why it was such a success. How a shy person can still get hundreds of thousands of views on a Tiktok. Why testing every channel is important. Why posting from your personal TikTok might work better than your brand page. Why Shopify is the best platform for brands in the scaling up phase. Why it is so important to know your numbers when scaling up. How to navigate the nuances of marketing to parents, particularly mums.

Full show notes can be found on www.ecommerceinfluencepodcast.com.